Targets The New Business Conversions serve as a performance indicator for the group and its representatives. This measurement translates the strategic goal for Gross Written Premium (GWP) into the metrics required to achieve the overall targets of the department.
Targets outlined are: • The Department’s Premium Target is based on the company’s GWP objective and an individual’s year on year performance. • The Individual’s Premium Target is based on year on year performance • The Individual’s Premium Count is based on the number of policies written year on year performance
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