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Editorial

ON WORLD RADIO

SWTZERLAl{D'S SUMMER 201

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Publishel

Following what some obseryers are calling

WRS Pssage de la Radio 2 I 205 Geneva

Switzerland's annus horribilis, we're taking a look at image in

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M,worldradio.ch Diractor Philippe Motta Dapuv Ditoctor Paige Revillard Edltor Julie Varnau Promotlon.l Copy Edltol June \Mite Contributo.6

this issue-and in particular the image ofour nation, both

Diccon Bewes, Mark Butcher, Juan Canales, Jennifer Davies, Carla Drysdale, Celeste Neill-Ouvoisin, Susan Flory, Pete Forster, lmogen Foulkes, Susan Jane Gilman, lan (Gadget Guru), David Glaser, Hansine Johnston, Conor Lennon, Hester Macdonald, Rachel M€lvilleThomas, Gatherine Nelson'Pollard, Daniela l, Norris, Matthew Slevenson, Dr Ruxandra Stoicescu, Helen Stubbs, Jack Turner, Richard H. Weber, Dr. Michelle Wright.

Philippe

Mottaz.

here and abroad. How should the country move forward after a year when

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have gone wrong and, more as Switzerland's role and position on the international scene has become more difficult to exPlain, and sometimes justifY?

importantly,

Commerclal PhotographY + Podraits Philippe Christin, T 078 622 9159

A quasi obsession

Edltori.l Contdbution

identity, and by extension its image,

+ De3lgn LargeNetwo(, T 022 919 19'19 ww.LargeNetwork.com

has always been part of Switzerland's conversation, This is not really surpris-

Edltorlal Coßultant

ing. With its multiple languages,

Christina Ferrari Muller/LargeN€twork

Advertlslng Publisuisse Simon€tta Burtz

its never ending interplay between majority and minorities, with a political system that prizes iocal and regional autonomy over centralization, this country hardly lends itself to a simple all-encompassing deflnition.

Tania Bichsel T O22 705 141 4

wrs@publisuisse.ch

ftlntor Swisprinters lRL, Renens Print run 45,000 copies

Distribution

Major cities across Switzerland; international organizations, multinational companies, NGOs, diplomatic missions, reslaurants, hotels, tourist offices, clinics, loml businesses, schools, shopping centere, cinemas. Cln

with its national

the @ver

Photo by David Mayenlish

highly complex construct made of overlapping equilibriums, Switzerland is all process, not bold movements. Through referendums and ProPositions, regular Sunday morning voting, this country is constantlY being edited: Switzerland as A

Model: loElle Q. ww.kaizenmodels.com

Nabil Barrada M 079 200 8964

Through referendums and propositions, regular SundaY morning voting, this country is constantly being edited: Switzerland as a'rwikicracy"

that

ONAIR maguine is published twice a yeai All rights reseryed. Reproduction in whole or in part without prior written permission is strictly prohibited. All prices are correct at lime of going to press but may be subject to change,

will

motley crew

me Connectors

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Mixed Sources

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some myths about Switzerland and tell us that Switzerland's image is,

studio T 022 732 11',775

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of expatriates will share their respective expedences of living in their adopted country. Part decipherers, part commentators, it is a safe bet

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whole Swiss model that is being severely tested and put in question. on page ro, Henry Muller revisits the most salient events of the years past. And some influential Swiss voices from around the world share their thoughts about what Switzerland ought to do to tum its image around.

our new show the

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spot, Switzerland often seems poorly equipped to react. And clearly, over the last few years something else happened, as the damage is homemade and self-inflicted. When in a country that pddes itself of being tolerant, a large majority sends the exact opposite signal at the ballot box, when SwitzerIand's largest bank is found guilty of helping its wealthy foreign clients

just that. Every week,

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definition, consensus is antithetic to bold change and quick reaction. When caught in the swirl of larger changes, when suddenlY Put on the By

Contributing to this conversation is a part of what WRS is aII about, and

"wikicracy."

Make-up and hair: Nicole Hermann,

But this inward-oriented, minutechange process comes with a Price.

It's not a mistake,it's a philo so phy. Like the WRS staff, the En glßh - s p e ak-

En glish whil e other s ar e

ing community of Switzer-

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British English.

diverse andwe are committedtorefleaing

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And so our reporters will contribute in the English of their r e sp e ctive ho me londs-but no worries,

we'll sticktofootball for soccer.

coverage.

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COntentS

summer 2o1o

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Swiss image:

p.30

TOp terraCgs for wining, dining and romancing

p.34

Best of Bgrn! locals share their favorite spots Get wetl wild water sports and where to try them Music mania: the ultimate guide

p.38

p.48

what's wrong and how to f,x

to Switzerland's summer festivals

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WHAT'S

WRS PROGRAMMING

iOUR

HAPPENING iSPACE

20 The Consultant Co ahead. fail! 22

The Connectors New country, new vou 24

Executive Life Cross-culture car talk

Bookmark/ Speed Read

Kids in Mind Building a healthy

Editorial

Sizzling summer reads

self-image 80

The Pulse News and trends from all over the country

Dig lt!

Uncorked

Reaching higher: Zurich's MFO-Park 90

Movie Week

About WRS 56 WRS's summer music playlist

Lights, camera...

Drink pink 64 Style File Reinvent yourself in z4 hours

Arts CH Zurich West calling...

Swiss By Design

Health Matters Tips to boost your bodv imase

Five feats of design

worth the tdp

Gadget Guru Ceek chic

The National Conor Lennon: Keeping the

Events Mark your calendar now

Romansh alive + Carla Drysdale: The poet and the

iournalist 92

The Wrap Susan Flory: Random musings on the

matter of image

summer blockbusters! 60

ONAIR Distributors 89

Advertisers Directory 94 WRS Staff and Contributors lnside cover: WRS Programs

AtoZ

Pete Forster:

Me, my

jobandl

Dateline CH Swiss have last word on their identity

summer2olo ONAIR

The VOiCeS Of WRS {F

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conor Lennon

Keeping the Romansh alive "Some listeners may remember that I got all over-enthusiastic and decided Romansh was the Ianguage for me. Some made the observation (not entirely unreasonable, in retrospect) that it might be more useful to Iearn, well, a language that people actually speak. But the lack of Romansh speakers in Ceneva didn't put me off...I

"teach yourself Romansh" DVD (yes, it does exist) and memorised some words 1nd simple phrases. No problem. Then I signed up for a language and literature course at the local university. Easy. Then came the slow realisation that I might have been better off with Esperanto, and not just because more people Speak it." r page 90 a

Carla Drysale National

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The Poet and the Iournalist

"Poets and journalists share a passion for the closely observed

event, truth telling, lucid communication and some digging and revising to get things right. But whereas journalists are accustomed to working in the din of newsroom clatter and chatter, writing a poem requires deep Iistening in a non-distracted state. In a sense, it's like eavesdropping in on the continuous stream of an inner radio broadcast. The delicious hum is always there, barely audible and underneath everything else. It's the tuning-in part that's hard." + page 91

Susan Flory .*r§ The Wrap

Random Musings on the Matter of Image "My'image' took quite a hit when I jacked in my hard-won,

Me, My Job, and I "You are what you eat? Nonsense, you are what you do.

Pete Forster ,,,,u8 Wherever He's Needed

faux-glam career as aTV presenter and reporter for a job as a property developer-'demon speculator' to many... It was as if I'd declared my intention to start pitching the nation's grannies off those famous

white cliffs of Dover. There was no career choice more questionable, no breed ofbesuited hordes more reviled than those doing property deals. Save politicians and journalists, I

thought, recalling a poll that put all three professional groups ar the top of the mosthated, least-trusted charts. I neglected to draw attention to the fact I'd been a political correspondent in Canada. Strike three for me." . page 92

Hands up if you've ever been in this situation: You're at a party making small talk with someone you don't know. After ex-

changing the usual'...so how do you know Bill then?'there's a pause and, you know it's coming:'So what do you do?' What they don't say is:'Been eating any carrots then?'The simple fact is that, in our society, what job you have is a key for others in deciding who you are... You might say to yourself: who cares what I do, and what people think about what I do. Nice try, but for others looking to do some quick pigeon-holing your occupation is key." r page 93

About WORLDRADIO,CH WHO WE ARE Simply put, World Radio Switzerland is the English-language radio station of the Swiss Broadcasting Corporation. we're the national public service radio for English speakersand aspiring English speakers. We caII this the'Anglosphere."

WHAT WE DO Bringing the worldto Switzerland and Switzerland to the world.

That's our motto, we work to accomplish it by providing all the news and information you need about what's happening across Switzerland-and talking to all the people making it

happen. Our weekly programmes also bring you experts on everything from kids to culture, gadgets to gardening, fllm to foreign affairs (this could go on for awhile-there are more than 3o now).

+ ONAIR summer2olo

In addition to our own programming, we bring you the best of the BBC World Service,

our partner.

RADIO AND THEN SOME www.worldradio. ch provides real-time streaming of our live on-air feed and replay of our top news stories and featuresplus in-depth video features and podcasts of our regular programmes. And of course we also produce this magazine, ONAIR, twice a year.

HOWTO LISTEN WRS is available on DAB+ across the country and in Ceneva on 101.7 FM-and

we're always streaming live at www.worldradio.ch, on cable and satellite.

HOW TO FIND US our main studios are in the RSRbuilding in Ceneva, beside the RTS tower. We also have a large bureau in Zurich and we share studio space with our sister radios of the SBC across the country. To get in touch, visit us at worldradio.ch for details. E

n glish I a n g u a g e st

atio n

ofSRC §§R idde Suisse, the SwissBroadcasting Corporation

THE NATIONAL 6:30 to 9 am Same name, different crew. Get a head start on your day with Conor Lennon and Carla Drysdale with Jackie Campo on the news desk. Share your coffee or your commute with us and find out everything you need to know about what's going on in Switzerland.

A NEW MIX: WRS AND YOU 10 am

to 2 pm , r__r_

Well I can throw away the alarm clock, start going out in the evening and return to a normal social

life-l'm on later in the morning now. As part of a larger programme that will offer you the best of WRS and some great content from our partners abroad, I'm taking control with a mission to get you all talking and participating. lt will be a global conversation between you and WRS.

I'll want you to tell us what's on your mind, what's of concern to you, to give us pointers and ideas on how we can provide you with a valuable servrce. lt'll be a running conversation, across the country, held on as many available platforms as possible so you can have your say and see what others are saying wherever you are.

It's like having two shows at the same time: On the radio l'll be letting you know the trends and ideas being discussed-and online you'll find more details and suggestions.

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Perhaps t srrouidn't slggesi'this but you could even do this from the office-we know that many people do listen to us at their desks-as chatting online rs far more discreet than phoning in. But if your boss catches you, it wasn't my idea.

And you can also catch up with Your favourite fixtures such as Style File, Kids in Mind, Health Matters, Dig lt! and Lunch with WRS as well as the BBC News at midday as always. You can listen, engage and interact every

It's a new and exciting way to use the radio-to get involved and actually drive the content and directron of the show. Now you can choose what we discuss-and have your views heard.

morning from I0 am-and leave messages and comments anytime at worldradio.ch,

Marl( Butcher

Summer2olo ONAIR

The PU lSe

news and trends from att over switzertand

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COMING DOWN

Overnight hotel stays The Swiss hotel

industry

continues to suffer from aftershocks of the world

financial crisis-and now a franc that keeps hitting new record highs against the euro. After a S.S% decline last year,

SwitzerlandTourism predicts that bookings

will drop an additional z.5z in zoro. Alpine hotels have been hit harder than city ones, possibly due to cheap plane tickets making short jaunts to urban centers more affordable than trips to secluded mountain resorts.

Less smoke

= fewer heart attacks The smoking ban in public establishments seems to be

The Swiss

do rock

Kills spirit with a little Ting Tings glamor Cross the rebellious

and you get Solange la Frange, the Swiss band that's been seducing the audiences of European festivals. Created in zooz in Vevey by Julie Hugo, Tristan Basso and Luca Manto under the name Foxy Boop and the Man with a Sweet Case, the group was quickly noticed beyond Swiss borders. Their first album, self-titled and in stores since March, incorporates the best of rock and punk while surfing on powerful electro sounds.

6 ONAIR summer2oro

doing Switzerland's health some good. According to a study in the canton ofCraub端nden, the number of myocardial

infarctions fellby zzz during the period from March 2oo8 to Eebruary zoo9, compared to the same period in zoo6 and zooT before the ban began there.

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What's

hot§ r,*ffi. In March, the Swiss-Italian pilot and his crew set a new speed record for world circumnavigation, circling the globe in 57 hours and 54 minutes aboard a Rockwell Saber-

liner 65. Departing from Ceneva's Cointrin Airport, they covered 36,9oo km at an average speed of 647 km per hour and made:.o stops to re-

fuel. Bravissimol

The BaseI artist created con-

troversy in February with his instaliation for the exhibition Spacefor SexCulture at the Secession Museum in Vienna. By inviting an actual sex club into the basement of the museum, Büchel conflrmed his reputation as a provocateur.

Say goodbye to the gym Tired of expensive membership fees and equipment doused with other people's sweat? Urban training might be for you. The concept is simple and, best of all, free: Use the city environmentpark benches, stairs, walls, etc.-to replace gym equipment. Mathieu Gleyre, 35, a sports coach and former football player from Lausanne, decided to introduce urban training in Switzerland after catching a TV segment about a workout on the streets of Paris. Last spring, Gleyre led free sessions in Lausanne and Geneva for more than 200 people, and now plans to expand the idea to most of the larger Swiss Romand cities by 201 1. Sign up at

Eco-warriors Nestl6 0

Accused by Creenpeace earlier this year of contributing to the destruction of tropicai rain forests through its use

of palm oil in products such as KitKat bars, Nestl6 decided to end its contract with Smart, a subsidiary of one of the Ieading Indonesian producers of the oil, in favour of anolher, presumably more eco-friendly supplier. In a company statement, Nestla said it was "concerned about the threat to the environment in South East Asia caused by the planting of palm oil plantations." Creenpeace dismissed the move, calling it "window dressing." All flne and well, but we hope "green" chocolate tastes just as good as the

old-fashioned kind.

urban-training.ch.

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100,700 *tffi Percentage rncrease of the average rent for a 5-room

apartment from 2000 to 2010 in Switzerland SOURCE: OFS 2010

200

How many francs you'll pay on average for a night in a Swiss

hotel-the most expensive rate in Europe SOURCE: HOTELS.COM HOTET PRICE INDEX 20IO

Your money or your home life What's more important for Swiss workers, their private lives or their pocketbooks? According to Swiss lawmakers, it's the money, honey. ln March, the Federal Council rejected a popular initiative to grant all workers at least six weeks of vacation per year. Proponents of the idea argued that more days off would be good for workers' health and private lives. On the other hand, according to legislators, imposing more vacation would make it harder for companies to give raises or let employees work part-time.

The (re)birth of man

Surprising In zorc, Switze rl an d I ost its rank ostheworld's cleanestcountry, an honor itheld since zoo6. The

newleader inthe

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accordingto the zorc Environmental Performancelndex. P erhaps a certain volcano

cloudwill pushthevote back inSwitzerland's favor in zon.

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Surprising

Switzerland kept its top 5 ranking in the World Economic Forum's annual Clobal Information Technology Report, passing the United States for the No. 4 slot. Best in class: Sweden, followed by Singapore and Denmark. Most improved:

India, jumping u spots

in one year to 43rd.

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'As an example of direct democracy, Switzerland has all the necessary assets to become a model of openness and generosity" ROGER PFUND

ARI Roger Pfund was born in Bern to a Swiss father and French mother. ln 1971, he won first prize in the Swiss National Bank's competition to design a new series of banknotes; he has specialized in creating banknotes and paper securities ever since. ffund is the creative spirit behind the banknotes that are now in circulation as well as the current Swiss passport.

"As an artist, painter, graphic artist and designer, my ideas and opinions about Swiuerland are expressed through design. I love my country and I try to give it a positive image.

the National Sta diuminBeijing, alsoknown asthe "Bird3 Nesf " designedby Herzog e ae ueuroi

I've been working with the Swiss National Bank since r97r. Banknotes are excellent ambassadors for a country; they can be found everywhere, in every pocket, and are one of the first images people discover when setting foot in a foreign country.

In about two years, Switzerland will issue a new series of banknotes. We have chosen to represent a modern, positive and dynamic image of the country, through its role as a platform for the coming together of people and ideas from all over the world. The notes will portray humanitarianism, economy, culture, research, sport and tourism. There will be no portraits this time as they are, by definition, a retum to the past, We want to go forward and present a country open to the world. I sometimes regtet certain movements which stubbomly attempt to keep an old, conservative and selfi.sh image of Switzerland! As an example of direct democracy, Switzerland has all the necessary assets to become a model of openness and generosity. That is my

wish for my country and the image that I would like to create for it."

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CHRISTIAN S!MM PUBLIC RELATIONS Born in Geneva, Christian Simm is a member of the Swiss Academy of Engineering Sciences. He is the founder and executive director of Swissnex, an exchange platform that seeks to establish cooperation between Switzerland and other countries (the U.S., Canada, China, lndia and Southeast Asia) in science and technology, education and entrepreneurship, and art and innovation.

"In principle, Switzerland already has two images:

on the one hand a serious, almost unexciting image that flts the world of banking, cleanliness, and security, and on the other hand the scenic reputation linked with the traditional clich6 of cheese, chocolate, and mountains, which is good for tourism. I think the country needs a third image showing its innovative and inventive side. What it needs is a 'bag of tricks' to take people by surprise. I see this'bag'as carrying the country's different

assets, such as its effi.ciency in innovation. If I were in charge of its image makeover, I would put

together a guerilla marketing campaign using Switzerland's most extreme designers who live abroad-such as Yves Behar, Claude Zellweger and Olivier Chetelat in San Francisco alone-to show this new image in other countries, I think that we Swiss don't put ourselves forward enough. The country has an original, creative and almost quirky side which people abroad don't nec-

essarily know about. I would promote its most innovative minds: professors, artists, architects and those responsible for start-ups.

in San Francisco have toid me that they love Switzerland because they feel it offers a safe place to experiment with new ideas. Our country is not just a place that sells chocolate, but one where chocolate is created. We should deflnitely go beyond the traditional image and promote switzerland as an innovation platform." People

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PIERRE KELLER DESIGN Director of the University of Art and Design Lausanne (ECAL) since 1995, Pierre Keller has made it one of the top art schools in Europe. Always outspoken and highly visible, he has, his admirers say, done as much to revitalize the image of Swiss design as did the invention of the Swatch.

"Switzerland's image must be reinforced quickly; it needs new, original ideas. Organizations such as Presence Switzerland must be reinforced with more people and more money. Other bodies such as Swissnex are serving Switzerland well and must continue doing what they do.

country needs to promote its competence in technology and promote not

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KLAUS STOHLKER COMMUNICATIONS Klaus J. Stรถhlker was born in Germany and has lived in Switzerland for the past 25 years. Now a Swiss citizen, he is a communications consultant and the founder of Stรถhlker AG, a Zurich-based company specializing in corporate communications for national and international companies. Stรถhlker has written five books including Schweiz im Blindflug (Switzerland in Distress), a caustic analysis of the Swiss elite.

"What Switzerland is lacking is leadership; it has no strong political flgures. Foreign Minister Micheline Calmy-Rey, for example, doesn't seem to have any strategy to promote the country's image. Like the United States, France or Cermany, which have groups of people working on their country's images abroad, Switzerland should set up an image-building body. This could be presided over by the Vice-Chancellor, who is already in charge of communications, and the rest of the team would be made up of communications professionals to develop Switzerland's image and advertise its openness to intemational relations.

I like to call Switzerland'the Colden Nugget of the World.'with its political stability, favorable tax regime and beautiful landscapes, the country has always attracted the rich and the powerful, and it needs to continue on the same lines because that's what it is good at."

summer2oro ONAIR t5

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PEDRO SIMKO MARKETING Harvard graduate Pedro Simko was born in Buenos Aires to Austrian parents. ln 1991, he co{ounded Simko Communication in Geneva before selling his company to Saatchi & Saatchi in 2004. Ioday, he is Chairman of Saatchi & Saatchi Switzerland and Chief Marketing Officer for Europe, the Middle East and Africa'

;'#H:t',i*::::ril'"?l*113"xillHl,l채il1'.:채 to be polished up. If I were in charge of improving the country's image, I would begin by making a consumer survey in other countries to see what non-Swiss people think of Switzerland. I could then design a concept based on empirical research and apply

it consistently.

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think the Swiss need to ask themselves what they stand for and what their role as a nation is today. Although Switzerland played a role of stability during the Cold War, along with other neutral countries, its neutrality is no longer relevant. However, I think it still has a role to play in bringing different people and different cultures together. I would also add that it has a long tradition in concern and care for the environment. I

If I had to design a logo for Switzerland, it would illustrate stability and harmony on the backdrop of a beau-

tiful landscape." t6 ONAIR summer2olo

Street parade

inZurich

"l would like all

trains and buses in Swttzerland to be free" MAITHEW STEVENSON BANKING A native New Yorker, Matthew Stevenson settled in Geneva in 1991, where he managed a bank for 15 years. Now a writel he is a contributing editor at Harper's and a contributor to (Not So) Foreign Aftairs

on WRS.

"I like the image of Switzerland

in the world, at least more than I like the idea that countries can be'rebranded,' which strikes me as a waste of time and money. I like it that Switzerland never had colonies, that its national debt is manageable, that my neighbors are friendly, and that I can bike to work.

But if I did want to see a change in Switzerland's image abroad, I would like there to be more sleeper trains leaving from Ceneva (to London, Berlin, and Rome), and I would like all trains and buses in Switzerland to be free which would work as trade and tourist promotion too. I would like to see in Geneva a center, separate from the UN, dedicated exclusively to peace Rhaetische Bahn

/ RhB-Clacier Express inVal Bater

negotiation and arbitration."

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JACQUES PILET JOURNALISM Founder of the weekly magazine L'Hebdo, Jacques Pilet is a politicaljournalist born in La Tour-de-Peilz. He has worked for several Swiss newspapers (Le Nouveau Quotidien, which he founded, and 24 Heures) and for Swiss TV, both as a reporter (Temps Prรถsentl and producer (Iel/ Ouel). He is currently head of editorial development for Ringier Publishing House Switzerland and a regular contributor to L'Hebdo, Sonntagsblick, Sie und Er and the German magazine Crcero.

"There are two kinds of people: those who don't necessarily keep abreast ofpolitical events and perceive the country through a positive eye, and the more informed circle of people who are slowly changing their views and becoming irritated by a country that wants to have its cake and eat it, too. The latter are the people for whom Switzerland must flnd itself a new image. It needs to intensify its political contacts by having its ministers travel more, rather than dealing with other countries through embassies and specialized committees. The

country must be more proactive. I

suggest an international forum on bank secrecy, for instance, and the organization ofdebates on a number ofvarious subjects. Such events are lacking in Swizerland. We need to explain to other countries that we're not trying to withdraw into ourselves. Switzerland has plenty of assets, but doesn't exploit them. Look at our tunnels; although they are used mostly by Europeans traveling from nofth to south, Moritz Leuenberger, head ofthe Federal

Department of Tlansport, doesn't bother promoting these infrastructures abroad. I would add that if Switzerland were in the EU it could get subsidies for its tunnels."

"We need to explain to other countries that we're not trying to withdraw into ourselves" t8 ONAIR summer2olo

DOS AND DON'TS OF IMAGE BUILDING A strong brand is essential in today's

competitive world, for individuals trying to get ahead on the job as well as . for companies and the products they make. However, there are good and bad ways to go about creating a brand. Our Swiss experts give their top tips for creating the right image and avoiding pitfalls.

"Switzerland should address its status as a neutral country and see whether it is still valid"

"The most important thing when building an image is to be sincere, " insists Roger Pfund. Pedro Simko agrees: "The

only way to give a credible image is to give a realistic image; if you start lying about yourself sooner or later people will see through your game and won't buy your stories anymore." Matthew Stevenson adds that you should promote your assets and not try to give something you can't really deliver.

EE[IIjrffrE<{lE is rarely a good solution, "Withdrawing

Pilet. "one should be proactive and take initiative." Christian Simm agrees: "Don't be shy. You should know how to put your achievements forward." says Iacques

l!?채t?rltrilt채mnr "When building an image you need to surprise people," says Simm. "Don'tbe waiting where people expect you to be. One needs to be able to reinvent oneself."

"The best thing you can present to others is open-mindedness and tolerance," says

Pfund. By being tolerant you will make yourself look approachable.

EEEE DR. RUXANDRA STOICESCU NTERNATIONAL RELATIONS Dr. Ruxandra Stoicescu, born in Romania, I

is an independent consultant and researcher on world affairs. She has a degree from the Graduate lnstitute of lnternational Studies and Development in Geneva. She is a regular contributor to WRS's /nfernatrbnal Relations

Uncovered.

join the EU or not rather than strive for an appeasing consensus which leads nowhere. Switzerland could have a lot of good things to bring to the EU, such as a sensible decentralisation, administrative efficiency, etc. The politicians should, at least, organize political debates based on the question a decision to

joining.

'The first thing Switzerland should look at is the elements that aren't going weII. It needs to question its relationship with Europe, its relation with money and investment and, above all, it should address its status as a neutral country and see whether it is still valid. Switzerland is a s체ange kind of hybrid animal which has adopted many of the EU laws, but at the same time somehow manages to stay outside the communiry. Swiss politicians should make

Image cannot be faked; Switzerland needs to promote what it really is and focus on its strengths. Hence, it needs to keep up its image as a country which offers concrete solutions, such as micro-credit structures,

"often people talk about what is important to them and forget that what they're saying might not be relevant to the listeners," says Simko, "You need to give an insightful story."

Jacques Pilet says

Swizerland should

mind its own business and avoid lecturing others on what they should or shouldn't do. That's a good rule of thumb

forindividuals, too.

ffi

"If you decide to do something, then

it, but don't waver in your decision

says Simko. If you want people to take you seriously, make sure your actions match your words.

making,"

for example, or the financing of different projects abroad. Other strengths are the Swiss education system and medical know-how which are both great assets of the country and should be maintained." o Summer2oro ONAIR tg

The Consultant

wrs programming

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Businessconsultancyfortheworldattarge

@ Mondaysat6:10pm C

Uicnael Dillhyon

Go ahead,

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Anyone-or any country-seeking success 6e wirrins-to sive risk

xll'fl111?"*,"1',f#ust Stepping stones to change, starting

r. Demogxaphics

By Mictael Dillhyon

Wikipedia, the online compendium of arguable knowledge, roughly deflnes innovation as "new stuffthat is made useful." Based solely on that simple notion, Switzerland is a country chock full of innovative folks. The world can thank a Swiss inventor for everything from crystallography to aluminum foil. Even if one deflnes innovation in terms of sheer smarts (versus creativity), the Swiss easily take the brain power per capita title with the most Nobel Laureates.

with this seemingly unrivaled aptitude to create "new stuff, " why then is the world's most competitive economy fretting so much over the loss of theirbanking secrecy cash cow? The public "Party is Over" headlines from last year continue to fuel private debates about the future of the country.

What appears to be at the heart of this unceftainty is a lack of confldence in the Swiss capability to market its "new stutr'

in the globally integrated marketplace. While Swiss marketing mainstays such as chocolate, watches and cheese have be-

come embedded in the global conscience, there is a serious bottleneck in quickly bringing the Swiss entrepreneur's new and unique products and services to the same level of market penetration.

Tackling demographics should represent the least daunting of the challenges. Critical mass and limited internal market size-previously sizable entry barriers for entrepreneurs from smaller countries-no longer carry the same weight in the highly connected global economy. Even in the culturally compartmentalized Swiss economy, the classic "inventor in a garage" can use the Intemet to reach out to a huge audience in a tiny fraction of time compared to even five years ago.

z. Political

after survey shows public complacency a culture centered around risk aversion. Failure is to be avoided at all costs. While the low tolerance for screwing up certainly works in some arenas, the notion stymies the optimal growth curve for taking new ideas to a broader world market. A wellregarded Swiss colleague of mine, who manages a substantial venture capital fund, noted point-blank that "[risk aversion] is in our genes." This strong resistance to change by the general population results in an unusually high percentage

that is deeply embedded in

offeasy:

will

.Ihat is, Swiss political will to drive entrepreneurship. Legal barriers that restrict innovation, access to appropriate flnancing and lack ofvision regarding infrastructure policy are the main culprits. In a nod to the Federal govemment, these roadblocks are being addressed in a fairยง aggressive manner via "staft up"-centric KMU programs.

3. Education Or lack thereof, represents a much larger challenge. While the well-known (and well-funded) Swiss innovation agency, CTI, remains at the forefront of transferring Swiss know-how from academia to business, a major gap exists in terms of teaching entrepreneurship. Bright young Swiss minds toil away at solving some of the world's most complex problems

without a proper tool set on how to bring their innovations to the world market. This situation is exacerbated by a lack of incentives for world-class entrepreneurs to join the ranks ofhighbrow Swiss academia as both role models and instructors.

of so-called "lifestyle" businesses and very few global success stories. Closed markets and provincialism, to a much lesser degree, foster the ability for small firms to sustain themselves for years (or even decades) with little hope for a

meaningful exit.

"Survey after survey shows public complacency that is deeply embedded in a culture centered around risk aversion at all costs" Again though, the issue is not monetary or a lack of business acumen. A recent Chamber of Commerce study shows that Switzerland (as a per capita measurement) exceeds the disputed homeland of entrepreneurship, the United States.

the future of the Swiss entrepreneur is public perception. only by properly preparing students for a career as entrepreneurs and then rewarding them for both their successes and measured failures can Switzerland take its rightful seat as the world's top innovator. o

The key to

Of course, the issue is hardly marketing prowess per se. The Swiss flag as a brand is one of the most easily recognizable in the world. The main hurdles to an entrepreneur friendly environment are much deeper and far-reaching.

.zo ONAIR summer2olo

4. Culture

culmination of the triumvirate of education, politics and geography is culture.

The

Swiss entrepreneurs face the biggest hur-

dle in the attitudes of their countrymen (and women) towards innovation. Survey

PROMOTION

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ing clients achieve and maintain financial independence with peace of mind and

With recent changes in pension legislation GWM can also help release and

security. Established in 1994, the GWM team in Geneva helps clients achieve targeted results in line with a tailor-made financial plan. From funding school fees and retirement planning, to independent advice on financial products, GWM operates to the strictest standards set down by international financial regulators.

transfer frozen pensions. Moving again? GWM will continue servicing your financial needs with its local network of experienced consultants across 20 locations in Europe and the Middle East-ensuring a seamless continuation of its elite, quality service.

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The Connectors wrs programming aaaaaaaaaaaaaaaaoaaaaaaa -rrl lUl616 169 very best of Iife in your adopted country @ e,oo p, C Catherine Nelson-Pollard

New country, new you What to do if you find yourself in a new country that doesn't fit your old life. By Catherine Nelson-Pollard

Expat life often means finding yourself in a country where you can't continue working in your chosen profession. Perhaps you're an accompanying spouse and you haven't been allocated a work permit or your language skills create a barrier on the local job market-or maybe there simply are no jobs

available in your fleld of expertise.

staft all over again. If you beat your head against a brick wall and moan about what you can't do, you'll never really enjoy your time abroad. The key is to take stock, reinvent yourself and think about what you can do. We found The choice is clear: You have to

some expats living in Switzerland who've done

just

that-and jotted down their

BOOKSWORTH

: lOlN THE CtUB

MAKEA LIST

CHECKING OUT

i There are all sorts of i groups, organisations and i societies that are always

Give your soul searching a more formal edge. Sit down and list everything you've always yearned to do but never had the time. Then pick your favourites and follow through. Learn to play the piano, climb a mountain or take a language or further education course. lf it doesn't turn into your future career, at least you'll have a great time and learn something new.

ffiW A Gareer Working in Your ldentity

Suitcase

ByHerminia

ByloPafftt

lharra

zz ONAIR Summer2or.o

of volunteers. Helping out not only enables you to meet to new people (net-

: work! commiserate!), it has

i :

the bonus of adding new skills to your CV.

a a

Roderick Warren came to Switzerland from Washington D.C., where his specialist career was in flre and emergency management. When he moved to Zurich and began job hunt-

o a

ing, he found that"anything I was good at, wasn't available." He didn't speak Cerman (and

certainly not Swiss-Cerman), and he needed to flnd a job quickly to suppon his family. Then, he and two of his

friends-all of them fathers with children-were chatting and discovered that aII ofthem had lots of baby clothes which no longer fi.t their children but were still in very good condition. So they hit on the idea of selling those clothes on the Intemet, formed a company and the Babygenie (b abyge nie.ch) w as bom. o

website

"Diversify your skill set. Look for inspiration in your personal life" RoderidÂŤ Warren

secrets to success.

r on the lookout for all sorts

KEEP A SENSE OF HUMOR When you get frustratedand you will (especially if your particular expat path takes you to counlry after country after country)-step back and reflect on all the good experiences, as well as the hilariously bad and ugly ones. Have a laugh, then focus on all the wonderful memories you've made and the fascinating people you've met along the way.

"The good thing

about moving across the world is that it shakes up your ideas of what you really want to do with your life. lf you stay an the same village or town, you can be in danger of forging ahead with a planned career path and you never give a second thought to doing anything elsel'

arolina

driguez

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Carolina Rodriguez Barros lot, I realised that this truly was my passion and I should do something about it. This was against all odds as it was right at the start of the flnancial crisis and friends said I was crazy to even consider it.

Rodriguez Barros had a background in design and communication, and she worked happily in that fleld whilst living in Buenos Aires. When she arrived in SwitzerIand, her job options were limited, so she then spent some introspective time de-

ciding what she really wanted to do.

"over the years I had been giving advice to friends and colleagues about how to improve their posture, how to dress to give themselves more confldence. In South America, we like to wear bright

But remember," says Barros, "I am fromArgentina. When you can't even take money out ofthe ATM because the bank doesn't have any, now

clothes," she explains, "yet I was encountedng women over here who felt they had to

that's

wear the subdued colours that the Swiss tend to Prefer. I kept telling them to have the confldence to keep their own identity. As I seemed to

Dare to clow (dar*oglow.com) and began advising clients on flnding their signature

giving this kind of advice a

crisis!"

So she set

Raphael

was a lawyer working in New York. He expected to continue

doing the same-until his wife was sent to work in Switzerland.

"Find your passionand follow it! Believe in yourself"

originally from Argentina, Carolina

For 26 years, Ken

"That flrst year was tricky, " he remembers. "I had been

working in Manhattan and living my life at roo miles an hour. Here in Geneva, it felt like somebody had slammed the brakes on hard when I discovered I couldn't continue working in my panicular fleld of law." Then he took a course

teaching English as a second language, and shortly after discovered there was an increasing interest from other lawyers and students who wanted to be taught legal

English. That sparked his entrepreneurial spirit and the rest is

happily rewritten history. up her business,

styleinJanuary2oo9. "I haven't looked back since, " she says. o

"English is becoming the lingua franca for many lawyers

here in Switzerland, so my services are in demand. I love it here now and am very glad we made the move."a summer2olo ONAIR zs

(

Executive

Life

wrs programming

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Guiding you through the upper ecrrelons of corporate Switzerland am C pete Forster with Frangois Glerc

WeOnesdays at 8:30

Cross-culture car talk

Pete Forster paid a visit to Nissan headquarters in Rolle and turned the headlights away from the cars and onto the man behind them. t Adapted by Mathieu Henderson/LargeNetwork

Pierre Loing is Vice President ofProduct Strategy and Planning for Nissan Intemational. His team takes new car models from idea to reality, and Loing shares credit forbringing to Europe one of Nissan's most successful cars ever: the Qashqai. Before joining Nissan, Loing held a similar role in Renault when the now famous merger-or perhaps takeover is closer to the mark*between the two car manufacturers took place in 1999. It was

the flrst time in the automobile industry that aJapanese and French company had come together in this way.

wRs You went toTokyo

as a senior product manager. Was the merger of the two cultures problematic? PIERRE LOINC It wasn't too difficult because we managed to expand the company

and bring back some optimism. Nissan had been struggling with financial difficulties for quite a few years, which meant that product activity was in very slow motion. The projects at the time were based on limited investments: The lower the investment, the higher the risk of the project was. that kind of system rarely works in the car industry because it's an area where you need to invest heavily to maintain a certain amount of competitiveness.

When the new team arrived, Mr. Chosn's (Carlos Ghosn, head of Nissan Renault) poliry was to spend more. At the time, I think the ratio of spending to tumover for Nissan was around z percent, maybe less.

While the average of the industry is around 3.5 or 4 percent, Mr. Ghosn boosted to around 5 percent. So suddenly the product planning team in Japan was able to have ideas again and come up with new cars.

za ONAIR summer2olo

Another reason for the merger not being too painful is that French and lapanese people share one thing in common which I think helped in understanding each other: a passion for food. Â§o nice business lunches helped? It wasn't only the fact of having lunch to-

gether, but also just talking about food. Japanese people, when they're interested in something, they really have a passion for it. When it comes to food, for instance, Japan has aU types ofregional products from almost every country in the world. When you zap through the TV channels, there are cooking or food testing programs at almost any time of the day. As French people like their food too, it gave us the oppornrnity to have something to talk about after work, outside the work place. The same applies to cars; Iapanese garages

have the most beautiful vehicles. And I'm obviously interested in cars too, the link with the ]apanese team was very easy. because

When you were there in the late '9os,

the Japanese industry was just coming to tenns with the concept that lifetime guarantees of employment and lifetime seryice to the comp:rny were ways of the past. You even had to let certain numbers of employees go. Were there any difĂźculties negotiating that part of the new business? I can't really comment on that, because I wasn't involved in the redundancy process. But from what I remember, it

wasn't too difficult. fapanese people did use to work for the same company from leaving university until retirement. This was particularly the case in big companies. When we arrived in 1999 however, that had already started to change. I would

compare it with what happened in France in the early'8os when mammoth companies, in the steel industry for example, went belly up. These were businesses you would never have imagined could go bankrupt. That's when people started to realize that working for a big flrm didn't necessar-

ily mean having a safe job for life. Similarly, before we arrived in Iapan, two large companies went bankrupt and I think that helped people in Nissan to realize that their jobs weren't perennial. Japanese people are extremely dedicated to their companies and once the Nissan employees understood their bosses had to release some of the workers to stay in business, they accepted it. I remember when we closed a factory in the suburbs ofTokyo, the workers never stopped the production until the very last day. Although they knew the place was going to be shut down, they kept working as hard as they always had, tuming out the right quality ofproducts and the right number of units. The;apanese are so dedicated to their fi.rms that they don't attempt any kind of sabotage. Luckily, a year later, most of these people were rehired because the situation had changed dramatically and the company needed more workers.

Nissan is the producer ofPatrols and big 4x4s, so one doesn't automatically

think of its enyironmentally friendly

credentials. What is the company doing

to correct that? that we will be among the flrst-hopefuuy the fi.rst-to mass-produce an electric vehicle. We're planning on launching the Leaf at the end of the year in the U.S., fapan and Europe. This car has no tailpipe, hence no emission. We have quite a lot of small cars which are competiWe have announced

with my team here, which inciudes

dif-

ferent nationalities, is to blend different opinions and points of view. Is your door always open to people

with

new ideas or criticism? It's much easier than that because I don't have a door. We work in open spaces. be critical ofyour own style or parts of your managerial skills, what would you like to improve? I don't really know, in fact. I probably could

Ifyou were to

be more direct sometimes, give ciear direc-

tions earlier in the process. I tend to forge my opinion but not impose it on the team, and sometimes you gain time and efficiency

if, Nissan Pixo

because

ofyour experience, you think,

"oh no this won't work." I tend not to do this but I think at the same time it's also a

strength for me and my team because people feel empowered in the solutions they can bring to the table for the cars they are

with product managers trying to convince me; I can change my opinion when I have been proved wrong. And even when I don't change my opinion, I always encourage my team members to argue their points of view. i.n charge of. I have no problems

ze(o

What is

it about Switzerland that

brought Nissan here? There are several things : First, Pierre Loing,Vice President of duct Str at e gy a n d Pl a n nin g

the neul Nissan LEAE zer o-e mission, all - electric vehicle

P ro

fo r

N issa n Inte r n atio n al

tive environmental-wise such as the Pixo, for example. We're planning to come up very soon with a repiacement for the Micra which wiII be quite impressive in terms of COz figures I think. The company is

currently working on improving its CO2 footprint and Co2 average. we have the Qashqai, which is our best selling car with 2oo,ooo units a year. We also have probably the best selling engine, the small diesel, which starts at rz9 gram. And we have a label called "Pure Drive", which helps customers identify the cars which are below 14o gram. So the company is

quite competitive in this fieid.

Strategically, does this have to be the direction for your car company and all car companies? or is the market segmented? I don't think the market is segmented by technoiogy. It's true that there are several technologies competing to reduce CO2. However, at the end of the day, the customer isn't looking for a technology as such, but for qualities such as fuel economy or driving pleasure. In that respect, driving pleasure in an electric car is enormous because the eiectric motor delivers the

full

talk right from the start by accelerating very quickly. However, as the range limit of these vehicles is 16o km, which represents 80 percent of weekly trips for

Europeans, people who drive more than 16o km per week wiII probably not buy an electric car. As head of a major unit for Nissan, you are a few steps away from the head of Nissan Renault, a position now held by Carlos Ghosn. Do you hope to be at the top ofNissan one day? I'm not applying for any jobs yet. I'm enjoying what I do immensely. I've always ioved cars and I have this huge advantage of being abie to define cars and I try to identify future trends. I consider myself to be one of the fathers of the Qashqai or the Juke that we have just launched. when I look at our cars on the road I often think that we have done well.

You're obviously very passionate about cars, but passion can only go so far. what has been your strategy to arrive at your present senior position? What do you attribute your success to?

brilliant

to work and to live here, especially in the Vaud area where there is the lake. It's also very central in Europe which means there is access to a very international, highlyqualified market. Also, although Lausanne is the size of a sma1l French provincial

town, there are two highly ranked universities: EPFL and IMD. In fact, I think EPFL is top of the non-American universities in the world, according to the Shanghai ranking. And, obviously,the tax regime is an issue, because here it is more favorable

than in certain other countries. What about you; do you enjoy

living here? in Lausanne and i enjoy i.t immensely. Switzerland is an idyllic country to live in especially if you like skiing-which my kids do-because the mountains are so close. The quaiity of the education is very high too. It's also very handy when you're . a French person because you live next door to your home country. Even if the Swiss do I live

speak French

with

funny accent...

I am lucky to have been sent to several

I've heard that for a French person, the Swiss Romand can be difficult because people expect you to know what to do, and you may not being doing it the

countries: I have worked in Cermany,

Swiss way. Have you not come across

Japan and North America and I

think that has helped me gain an intemational

this at all?

overview. I consider myself to be an atypical French person and less arrogant than my feliow countrymen. Having said that, I'm very French all the same and I'm attached to my roots. what I always try to do

worldradio- ch/execllfe.

No, no, no...now I even say 70, 80 and 90 the Swis s w ay (se ptante, huitante, n o n a nte)... I've found it extremely easy to settie in. Listen to the full interview and others at

Summer2olo ONAIR zS

Arts CH

wrs programming

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A look at the week ahead in arts and culture

tuesdays at 6:20 pm

',Zurich West al lingrrr

Things are buzzing in the city by the laken with new building projects set to transform the cultural landscape and reclaim lost rhoods.

Toni-Areal project

Switzerland's biggest city is experiencing a cultural revamp, thanks in part to ambitious local entrepreneurs and companies around the Zurich West district. A series of dynamic building projects and stylish overhauls have rescued a number of rundown areas from oblivion and brought new excitement to the city's cultural life. ONAIR profiles three regeneration projects that have become key players in the city's new urban frontier-pushing Zurich's culture into the future whilst remaining passionate about the influences of the city's classic style.

Toni-Areal The vast industrial space that once churned out yogun and dairy products is now set to produce Swiuerland's next creative generation. Set in the

bring to life what is currently a rather empty part of the city. The area is expected to start buzzing as 7o,ooo of the 90,ooo square metres wiII be

heart of industrial Zurich west, this huge factory space will be the new home for Zurich University ofArts, as well as apartments, a cinema, a concert venue and a rooftop public park. Planned to open in summer 2013, the project is a huge undertaking but is in the experienced hands ofAllreal real estate property group.

developed for the arts school,

Working with the university, which was looking for a new home for its 5,ooo students and employees, Allreal plans to !.

z6 ONAIR summer2olo

about roo rental apartments, restaurants and shops. The project

will

also transform

the culture and development of the university itself once it is all housed under the same roof. Today ZhdK, one ofEurope's largest universities of the arts, is scattered at about 4o different locations in Zurich and Winterthur.

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Pier WeSt

..............

Celebrating its tenth anniversary this summer, the hugely popular urban bathing area and bar was one of the flrst venues in the Zurich West district and one of the most critical in sparking regeneration in the area. Somewhat like stumbling across a chic

PierWest

Turbinenplatz

St Tfopez-style beach bar set in the middle ofcool East London, Pier West is an instant slice of the city's

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cosmopolitan side. Local restaurant and

ffi §r .ll

nightlife entrepreneur Stefan Roth adored the

rough charm ofthis very small (and somewhat shabby) bathing spot. Used only by a handful of locals, it was little more than a tiny kiosk next to the river, but Roth gradua§ transformed it into a stylish

bathing area which has fast become an essential Zurich experience on a warrn summer night.

ImViaduct

Viaduct

..."""""'

Perhaps the happiest marriage of Zurich's old and

new cultural style, this dynamic project rebuilt a series of railway viaducts in zurich west. Launched this summer, the ImViaduct arches have been transformed into a soo-metre long market street. The viaducts have historically separated the "old" and the"new" in Kreis 5. Now this monument to early industrial times will be the element linking the two. It has quickly become home to several = = quirky and independent boutiques, stylish new covered market. a apartments and Zurich's flrst-ever From bookshops to designer galleries, from a cräche to tango classes, the Viaduct project looks set to be a boon not just to visitors but also to the surrounding = =

community. Indeed, a primary objective in the viaduct revamp has been to ensure that the project plays a major role in local life. Owned by the PWG Foundation, the project's'mandate is to maintain low-rent prem-

ises for small businesses and retailers as

well

to offer affordable housing in the city cenüe. This fits in with the PwC Foundation's mission, established zo years ago as the result ofa popular vote, to prevent properties from becoming the object of

speculation. But it's also about a new generation oflocals who are passionate about üaditional aspects ofthe city, both architecturally and culturally. They fuse this commitment with the ambitions of the city's fast-rising entrepreneurs, who are setting up shops and bars as well as IT and graphic design companies. But the biggest buzz seems to be focused on the long triangle formed between Limmatstrasse and Heinrichstrasse at the wipkingerViaduct down to the adjoining Letten Viaduct. Ihere this two-storey hall has been converted into a perrnanent covered market with 50 stalls run by local farmers and grocers. A restaurant will serve up local classics-made with fresh ingredients from the market, of course.

Its success as both a cool nightspot and a popular swimming area has attracted a vibrant mix of people and it has greatly contributed to the regeneration of the area.. Roth is one of the city's new generation of cultural entrepreneurs who have driven forward the nightlife scene, which in tum has supported the regeneration of key urban areas, such as Pier West and Oberer

Letten. His latest project is a new outdoor music experience in the city: the Urban Festival Zurich, which launches at the Turbinenplau on Iuly:r, with a warm-uP

party on luly 30 at PierWest. o

summer2olo ONAIR zZ

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Swiss By Design

wrs programmins

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Exploring Switzerland's contemporary crlture and creative sqBnes WeOnesOays at 6:30

pm C lennifer Davies

MFO.PARK by Burckhardt + Partner and Raderschall (zooz)

Zurich, Oerlikon Yes, Zurich has a lake

with all

its twee trappings, but when it comes to summer architectural sights, MFo-Park is the best in the city. Hidden behind the office blocks at Oer-

likon's train station, it's a large open steel frame, the same size and shape of the

factory building (Maschinen Fabrik Oerlikon) which once stood there-only now it looks as though the triffids have taken over. Climbing plants

he's thrilled each time he visits: "Every time I come back here, it has changed and

grown some more. It's a surprise. It was like a skeleton when it was first built but now we can see the structure coming into being-it's a building project that only nature can control!" (Read more about how this green building grew from its factory roots on p. 8o.) Bestfor: Parklovers

tion in

VITRA CAMPUS by various artists (2o1o) Basel, Weil am Rhein

such as wisteria and sweet peas reach to the sky. You can walk to the centre and scale

the grid metal floors 17 meters to the top (not for the vertigochallenged!). The park's arยงhitect, Oliver Gilbert from Burckhardt + Partner,'says zB O]{A|R summer2oro

at Weil am Rhein stands on a four-acre industrial estate developed in the '7os by the Vitra furniture company's Basel-born chairman Rolf Fehlbaum. Over the years he's hand-picked international architects to create the dozen or so industrial and museum buildings on site; from the first, Nicolas Grimshaw's factory building in r98r, to Frank Gehry's design museum in r.989, to Zaha Hadid's fire sta-

At the opening of Herzog & de Meuron's VitraHaus in February, Jacques }{erzog claimed, "Vitra has put Weil am Rhein on the map." Just outside Basel across the Swiss-German border, the Vitra campus

1994 and, most recently, rletzog & de Meuron's VitraHaus, with a factory hall by Japanese duo SANAA to open in autumn 2or.o. Yet Fehlbaum has hit back at what some describe as this " stamp-collecting" approach to architecture,"We are not a sort of zoo for buildings, " he says. But, from a visitor's perspective, does it really matter what you label it? Admiring a

gallery of original contemporary buildings in the coun tryside is no bad thing if you ask us. Bestfor: Admirers of " star - chitect" sh ow pieces

ROLEX LEARNING CENTER by SANAA (zoro) Lausanne, Federal

Institute

ofTechnology (EPFL) It was this undulating building, that undeniably looks like a slice of melting Swiss cheese from above,

that

swayed the judges for the esteemed international Pritzker Prize to award fapanese duo Kazuyo Sejima and Ryue Nishizawa (otherwise known as SANAA) with the

Walk around the building and you can't 2o1o Laureate.

help but feel a

zoor: ASpace

Chapel of Santa Maria degliAngeli, MonteTamaroinTicino

the "silent senator" of Swiss architecture; his showcase Therme Vals in Craubünden reflects his understated approach. "For me what's important is the smeU of the earth, " he says. "Architecture expresses

Rolex Le ar ning Center, Ir,usanne Odyssey

vibe with its white

space, organic curves and a learned hush to all areas. Large communal garden areas

feature in the larger holes of the "cheese, " which encourage people to venture outdoors

in good weather. Nishizawa explains the ethos: "Human movement§ are not linear like a train travels, but curve in a more organic way...architectural forms can be created

from human movements, and, in turn, architecture influences humans." Hmm... HAL couldn't have said it better himself.

itself through what

surrounds us. It's about composing your materials-like buying clothes." Zumthor believes in sourcing locally and so based the whole stnrcture on the local grey Vals quartz, which was cut to size in the quarry just behind the nearest

village. The natural spring baths (a temperate 3o'C) are fed from the mountainside and framed by walls made of thin slabs. Small monastic windows filter in shafts of light, which play on the surface of the water and hit the walls at angles like laser beams. And Therme Vals is inset into the side of the mountain, so a summer swim in the pools outside offers a stunning view ofthe surround-

ning. But once you get there,

i.ng landscape. Bestfor:Waterbabes

with

above sea level, via cable car

until

pm-so this experience

requires some advance plan-

it's

breathtaking sight, long open-airwalkway

that arrives at the edge of

Best for: Sci-fi and future fans

ThermeVals

CHAPET OF SANTA MARIA DEGLI ANGELI by Mario Botta (1996)

THERME VAt!; by Peter Zumthor (1996) Graubünden, Vals

Ticino, MonteTamaro

In person, zoog Fritzker Prize

You can only get to Mario

winner Peter Zumthor is like

Botta's chapel, 1,600 metres

(Rivera)

the cliff with the valley stretching out below and a panorama of mountain ranges as far as the eye can see, But tear yourself away from the unbeatable view

still the church interior to visit. A walk through a long tunnel because there's

brings you to the circular sanctuary ofthe chapel, where the focal point is the religious contemporary artwork ofEnzo Cucchi, whose fresco altarpiece depicts a pair ofhands in a white outline on a dark blue background, lit from above by skylights that appear to cast light from the heavens. So be prepared: Inside and out, the Chapel of Santa Maria degli Angeli is as dramatic as an Old Testament scene. Bestfor:Pilgrims o summer2olo ONAIR zg

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lnsider tips on local hotspots and other fun things to do in Switzerland pm Celeste Neill-Duvoisin

Wednesdays at 6:10

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Top terraces for wining, dini and romanci ng

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a Hotel

utant Stauffacherquait T oM297 9999 hotel-helvetia.com

This stylish boutique hotel is home to one of Zurich's most original restaurants. Recently awarded:.4 Cault Millau points, Helvetia offers Swiss brasserie classics and market-fresh specials every day. Set at exactly the point where the busy banking district meets the pulsating, youthful, artsy I(reis 4, it's an essential networking nightspot for locals. Its intimate terrace overlooks the river and is perfect for either fun with friends or impressing a date. Make sure to have an aperitif beforehand in what is maybeZurich's best kept secret: the hotel's tiny rooftop bar.

3o ONAIR summer2olo

Zurich

Sorell Hote! Züricfiberg Orelli§rassezr T 044268?$s uerichberg.ch

set in the wooded edges ofthe city near the zoo, the zürichberg has a sublime location. The city and lake stretch out below the hotel, with the Alps along the horizon. The expansive terrace ofthe Rzr restaurant menu combines creative and contemporary culinary an with an Italian edge. The style is elegant but fantastic views dd an extra, more relaxed holience to a dinner or lunch here. or just take in a cocktail at Bar zr, a luxurious lounge with chilled house grooves and a candlelit terrace.

Sorell Hotel Zürichberg, Zurich

Kunsthalle, Basel

The terrace at Schwellenmätteli, Bern

the demand for tables can be

sky-high-so book in advance or be prepared to

stroll around the park until a table is free. Geneva

Sdrwellenmätteli Dalmaziquain T ql3So Sool schwellenmaetteli.ch

After winding your way down through the woods to the Aare river, you'll stumble across the dramatic setting for one of Bem's most stunning venues. Perched over the water, the ter-

Schwellenmätteli, dubbed "the Riviera" by locals,

there is stiU more than a touch of romance here thanks to the stylish terrace overlooking the tthine. Be prepared to spend some time mulling over the 7oo-plus wines on offer. Notable guests over its storied past include everyone from the Dalai Lama to Napoleon

Bonaparte.

race at

seems to float above the river.

Süetch out on the wooden sun loungers with a vodka cocktail, and you will deflnitely catch the holiday mood. on Friday and Saturday, special programmes featuring music, dance and cultural events

sometimes keep the party going until3 am. Altematively, have an aftemoon mint tea and mufün or a tasty late Sunday brunch.

Basel

Cheval Blanc Les Trois Rois BlumenrainB

Basel

Hotel Krafft Rheingasset T 061 690 g13o

hotelkraffi.ch

Directly on the shores ofthe Rhine in Klein-Basel, this hotel has a quirky charm that flouts its historic credentials with a contemporary twist. In 1872, Emst Krafft replaced three medieval workers' dwellings with the hotel whose rooms are now graced with stylish Vitra fumiture. The restaurant terrace overlooks the city's lively river promenade and is an invitation to linger over the local-themed cuisine such as sweetbread

ravioli with lettuce foam and grilled bio shrimps. Make sure

T 061 260 SoSo le*,roisroß.com

It's no surprise to leam that one ofEurope's oldest city hotels is home to one of Switzerland's most striking city terraces. Although leaning heavily towards a rather formal, gourrnet dining experience-the restaurant boasts two MicheUn stars and 18 Gault Millau

Caf6 Papon

Grotto Borei, Brissago

Bern

points-

to have a copy of Hermann Hesse's Steppenwolf to hand-he wrote the novel whilst staying here-and check the guest book before you go. Aftists such as Dimitri, C6s Keiser, Zarli Carigiet and Roy Lichtenstein have left creative memories.

RueHenri-Eazyt T

Basel

Kunsthalle Kunsthalle Basel is one ofthe world's most renowned public art institutions and since its opening in r87z has committed itselfto the presentation ofcon-

temporaryart. Inwarmer months, the square out front becomes one of Basel's most buzzing social settings. Those dining outside can keep cool under the shade ofa canopy of chestnut trees as Tinguely

sculptures splish-splash in the a stone's

5428

Set at the entrance to the Old Town, just opposite Tleille-

SteinenberyT T 061 272423ts

fountain just

ozzjn

cafe-papon.com

throw

away. The new Kunsthalle Bar and Campari Bar are also worth dropping by for mingling with

site ofthe longest bench in the is one of the best

world-this

teraces in town, taking its visual reference from the neoclassical style. Munch on tasty little snacks and a wide range ofdishes such as roasted duck breast in gteen pepper sauce. The menu changes every two weeks.

Lausanne

LlAccademia -

Angleterre Hotel Place

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the culture crowd.

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Geneva

As soon as the summer sun appears, so does this terrace. It's a place to be seen in Lausanne, in

Perle du Lac Rue

delausannen9

T ozzgoglo2o

laperledulac.ch

Apart from the casual caf6s that spring up on Ceneva's promenade in the summer, this is, somewhat surprisingly, one of the few real restaurants actually situated near the lakeside.

particular on

a Sunday

mom-

ing at breakfast or brunch. with a spectacular view just steps from the lake in the city's waterfront neighborhood of Ouchy, it's equally buzzing at sunset when diners, lured by the classic Italian menu and wine selection, start to appear.

Its elegant flower-fllled terrace overlooks the small panoramic viewpoint where the poet Lamartine is said to have loved to stop and think. The restaurant offers fine French cuisine and, due to its unique setting,

summer2olo ONAIR gt

Zermatt

Chez Vrony Eindeln T oz7 962 2SSz cheatrony,ch

Zermatt is heaven for gourmet

Chez Vrony, Zermatt

food fans and this culinary institution is among the best of the best. FIom the teak lounge chairs on the vast deck-style terrace, the impressive Matter-

hom mountain seems to be Restaurant Seven, Ascona

Lucerne

Astoria Hotel Pilatussl.rassezg T o4t 2268888

astoria-lwern.ch

Cafd Papon, Geneva

Lutry

Caf6 de Ia Poste Crand-Rue48 T ozt 79r t87z

This charming port has one of the prettiest promenades of any

village. Fifteen minutes down the road from Lausanne will bring you to this medieval

This architectural masterpiece in the heart of Luceme is one of the country's most attractive urban hotels. Overseen by the powerhouse architectural team Herzog &de Meuron, it's a highly reflned design experience. The vast terrace ofits Penthouse rooftop bar is the focal point for the city's summer social scene, always fllled with local movers and shakers. With beautiful cityscapes, luxurious sofas and

palm trees blowing in the breeze, it feels more St Tropez than Switzerland.

Swiss

suburb which is packed full of restaurants with terraces looking right out on the lake. Perhaps the most popular is the Caf6 de la Poste which specializes infilets de perche. Its atmosphere and menu mix local dishes with a touch of the Mediterranean, which sums up the atmosphere too, especially on a sultry summer's evening,

Ascona

Restaurant Seven VtaMosciaz T og178o7m sqten-ucona.ch

This somewhat sprawling complex of restaurants and bars offers a more contemporary, chic alternative to the many traditional restaurant terraces along Ascona's promenade. The Sea Lounge is the place to be, situated right on the lakeside at the

small yacht harbour. Its modern terrace has views of the piazza, Old Town and Brissago Island. Sip a Long Island Ice Tea, order up a deluxe burger from the grill and settle down for a true slice of time out, Ticino style.

Verbier

Le Rouge Route deRansoujT T ozTm Sooo

close you could almost reach

it. Vrony's

decor and menu are äll about a highly auand touch

thentic gourmet Swiss restaurant experience. The tables are immaculately set, the menu is focused on family recipes using only organic ingtedients, and it's all sewed by waitresses who are often dressed in traditional Swiss costumes. With a small playg:ound for children and surrounded by dewy green meadows, it doesn't get more Heidi than this.

lerouge-verbier.com

This stylish converted chalet is fast becoming Verbier's hippest place to be seen. Its tvvo terraces have stunningviews and resident DJ Nico plays a seductive mix of deep house grooves and occasionally is accompanied by live percussion or sax

players, adding a touchof. jazz to the dance sounds. Inside it's nicely intimate with a rustic design theme that runs throughout the bar and deluxe brassiere sryle restaurant.

Ticino

Grotto Borei in Brissago VtaGhiridone Brßsago ebole

091 793 o19S

with

one of the mostbeautiful views in Swiuerland, Crotto Borei's simple menu, setting and style make it a very typical

Ticino experience. Situated high above the town of Brissago, at an altitude of 8oo metres, the terTace here has a wonderful, panoramic view over the brilliant blue water§ of Lake Maggiore curving towards Italy. The quiet, stiU charm is

an instant soul soother for stressed-out city dwellers. o

me Kramgasse with the clocktower and its astronomic calendar clock

ga ONAIR Summer2oro

Sitting above the river Aare, Bern mixes cultural wealth, great leisure activities and an outstanding quality of life. During the summer, the city entices tourists with a wealth of events such as the Iazz Festival, the Bern Crand Prix, and its famous rock-music festival high up on the Curten. It also boasts the longest covered shopping promenade in Europe as well as numerous architectural treasures. Here, three residents share their favorite atüactions. ALBERTINE BOURGET Freelance iournalist Before arriving in Bern 10 years ago, Albertine Bourget,34, lived in Paris. She always had a passion for books. 'l started reading at a very young age. I even got up before school to read novels!" After studying literature, she decided to switch to journalism because she didn't see herself as a teacher. She's been working as a freelance journalist for seven years, writing for publications such as Le Temps and

"Bem really comes alive when the weather is nice, and has a Iot ofpleasant spots to have a drink outdoors. The summer highlight is the Marzili, by the riverAare, where all of Bern goes to relax or have a swim, right under the Federal Palace. Those who have never been should mir\d the strong current and the red handles to get out ofthe water. I am a scaredy cat and never go by myself. But once you're out, you feel both exhausted and

De Fusco's pasta, at Herrengasse, ör the Thai cuisine of Tab Tim, at Münstergasse. Both are small, informal

exhilarated. I usua§ go there when I have free time towards

BOOKSHOP

the end of the week and sometimes in the evening. I can spend hours watching peoPle float along the river. I love the

T 0313ß$63

Litt6raire ofthe Stauffactrer Bookshop (which has Caf6

family restaurants." MARZILI POOL Marzilistrasse z9

T q8t3rt oo46

aaremanili.info May-August Mon-Eri 8:jo am-9 pm Sat-sun g3o am-7pm STAUFFACHER Neuengosse 25

stauffacher.ch

Mon-Wedgam-7pm

French and English sections). They have very good dailY sPecials and desserts. I especially like to go and browse through

the intemational newspapers on the terrace. I also enjoY strolling through the old part of the city between the Zytglogge and the Bärenpark. There are a lot of shops, pricey but nice. I like to eat

Tuesg am-g pm Erig am-7 pm SatB am-Spm

DE FUSCO RISTORANTE

ENOTECA Herrengasse 24

q13V 4562 defusco.ch

Daily 5pm-oo:jo am Sunclosed

TABTIM FOOD SHOP Münstergasse 55

3tt

6lot

Femina,

CHRISTIAN SCHMID

"My favorite spot is the Turn-

Musician

halle in the ProgrBern-concert halls where one can listen to music, have a drink and dance. The special thing about

Christian Schmid, 29, especially enjoys the active and inspiring cultural scene. He's a member of the Jazzwerkstatt Bern, a group of young musicians who organise a festival once a year and have also formed a band, the Ballbreaker Ensemble, in which he plays the bass. After his classical music

studies, Christian lived in Amsterdam and studied jazz al lhe conservatory. Two years later, he felt the urge to return to Bern. "One important reason I came back was to spend more time working with my own band, Next Generation Orchestra, a duo also known as N.G.O. A second reason was love. And a third reason was the city itself.'

this place is its gym hall origins (the Progr was a high school). They left uaces of the gym, like the basketball net, and installed a gallery with a bar and small tables. It's popular with people in their zos and up. The atmosphere is very nice, modern but not cold. I usually go there either before or after rehearsals at the Progr, which is the Cultural center of Bern, to have a coffee orbeer. Every Wednesday and Sunday I also perform there in a concert. Another favorite place is the Gurten, the little moun-

tain of Bern-after an hour's walkup from the Curtenbahn you have a beautiful view of the Bemese Alps. I normally go there once a week to enjoy the panorama. one of my favorite restaurants is o'Bolles, located in a central spot between the Lorraine, Länggasse and the

OldTown. They sewe seasonal

sometimes present concerts. During the day, you can find a table, but during the evening it's always full and you need to book. I also like Belazz, a ja72' club in the Virdmarhallen." TURN}IALLE Waisenhausplatz 3011 Bern T q8l318 Szlo

progr.ch

Mon-Wedtz am-tzpm Tues-Suntz am-j am CURTEN ParkimCrünen T 0BI9703333 gwtenpark.ch O Bolles

Bollwerk35 T q1318 3s4s obolles.ch

Mon-Wed 8:jo am-1130 pm 'Ihurs-Eri &Jo am-oo3o am sat930 am-o30 am Belazz

Vidmarhallen

Köniutraseßt T oMS86 6266

bejau.ch

and regional dishes, and Summer2olo ONAIR gS

Explore Switzerland aaaaaaaaaaaaaaaaaaaaaaaoaoaaaaaaaa

Historical Museum

Turnhalle

Onthe Aarbergergasse

BernCathedral

vEnououe

HALLER,

Diplomat

The Botanical Carden

96 ONAIR summer2oro

Before moving to Bern five years ago, V6ronique Haller, 34, worked at the Swiss Embassy. A Geneva native who studied law in Zurich, Haller now works as a diplomat at the Directorate of Public lnternational Law in the section Ior human rights and humanitarian law. "What I like about this city is its quality of life, its k/ern und lern (small and fine) personality, and the fact that it's an international capital but still a small city with great historyJ'

"The Historical Museum always has fascinating exhibitions. I love the exterior architecture of this museum and the fact that it's not too big. The Dählhölzli Zoo is a real paradise for children. One of my favorite spots for di.nner is Lorenzini, a must for an ltal-

ian meal. It's a small restaurant in the Old Town, next to the Zytglogge (the most famous tourist attraction in Bern), that offers excellent meals and very good wines. The chic, Italian atmosphere makes it a great place to eat. For nights out, the Bierhübeli and its'Special Parties' is the best. There are concerts, jazz nights, '9os parties, parties for age 3o and up...the place is always full! You have to buy tickets a few days ahead of time for the special events."

HISTORICAL

MUSEUMBERN Helvetiaplatz5

T$13som1 bhm.ch

Tues-Sunßam-Spm Monclosed

DAHLHöLZLIZOO Tierporkwegt T ojr j57 r5r5

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8 am-6\o pm

LORENZINI Hotelgasseto T

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5067

lorenzini.ch

Mon-Wed7 am-n3opm Tues-Sat7 am-oo3o am

BIERHÜBEtI Weyermannsstrasse 28 T

3o'3t5o

bierhuebeli.ch O pe ning times: these v ary

accordingto events

24 Hours in Bern

Evening start your evening with a good Italian dinner at Verdi, known for its wide selection

With its unique Old Town (a UNESCO World Heritage site), the beautiful capital lends itself to idleness and relaxation. Every nook and cranny of the city invites visitors to stop, to observe and to be inspired by the treasures of its history. Bern is a rich town in all senses of the word. lf you plan to spend 24 hours there, our guide will make your visit unforgettable. IVlorning Start by walking along the streets between the station and the OIdTown, browsing the boutiques and admiring the Renaissance fountains and the Bundeshaus completed in r9oz. The wonderful scents of the fruit and vegetable markets enrapture anyone crossing the Marktgasse. Browsing the stalls, you can discover local products and chat with other shoppers. Just before noon, climb the tower of the Bemer M체nster (the cathedral) for a stunning view of the old Town. When hunger strikes, cross the Kirchenfeldbr체cke Bridge linking Casinoplatz to Helvetiaplatz in the Kirchenfeld neighborhood and enjoy a meal on the terrace of

Schwellenm채tteli, a gouEnet restaurant,

Afternoon

Located a few kilometers east of the oldTown, the Zentrum PauI Klee is the

the artist's work with some 4,ooo paintings. A visit to the recently opened Bear Park lets you observe the famous Bernese bears, now including

a natural environment on the banks of the

Aare. Covering over two hectares, the Botanical

varieties of plants growing in the open air or within the seven greenhouses. oneofthebest places to have a drink at the lovers

with about 6,ooo

hauskeller, an 18th century grain ale house converted

into a bar and dining

room.

uchtl a n d 3

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Mon closed Tues-Sun:oam

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BearPark CrosserMuristalden 6 T 031 357 1S1S baerenpark-bern.ch

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when you start to feel tired,

Botanical Garilen

go back to your king-size bed at the Hotel Bellevue Palace

Altenbergrain zt

l0cated downtown next to the Parliament building. For smaller budgets, there are many possibilities such as the

boga.unibe.ch

qt St

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Verili Cerechtigkeitsgasse s 3011

Bern

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liquiil club

Cenfergasseto 3on Bern

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baby cubs Urs and Berna,

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T q1359 otot

late-night party atmosphere, the Bernese love the Liquid Club with its transparent dance floor and revolving stage. Once there, remember

Hotel National, a family hotel close to the train station. o

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of exceptional pizzas. For a

to order a pint of Curtenbier, the traditional Bernese beer.

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Parliament Square

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The Old Town, a UNESCO World Heritage site

Summer2or.o ONAIR

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Want to cool off and get your adrenaline flowing

time? Try some of Switz erland's most unique water sports. By Mathieu Henderson/ LargeNetwork

down. The air is hot. You're longing to dive into cool water, but you fancy something more exciting than the usual dip in the

The sun is beating

*-r"iiY,*

crowded, local swimming pool. If you're tempted to try

something different, here are some sports that wiII cool you off-and take you to some of the most picturesque places in Switzerland.

KITESURFING

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Lake Silvaplana Thanks to the Maloja wlnd, which blows during most of the summer at 3o to 5o km per hour, Lake Silvaplana in the Crisons has become renowned for kitesurfing. With 15 instructors and lessons seven days a week, Silvaplana's kitesurfing school can help beginners as well as more experienced kiters. A two-day weekend course is perfect for novices who want to challenge the wind with confidence. Booking requied:T o\t 828 9767 kitesailing.ch

UNDERWATER PLAYGROUND Lake Neuchätel You don't need to dive very deep to see an impressive number offlsh in Lake Neuchätel

during the summer. Beginners can learn scuba basics at the Oceane diving center in Neuchätel and quickly be able to discover this magical world below the surface. Qualifled divers can explore the lake's unique underwater playground featuring cliffs, boat wrecks, an underwater photo exposition and even...a bathroom! Booking required:T qzTzr 2787 Fo

r mo r e info

Hydrospeeding

Canyoning

oceane.ch

Waterskilift

THE ONLYWATERSKI LIFT lN SWITZERL/AND Lake Neuchätel You've heard of waterskiing and you've heard ofski lifts, but somehow you don't associate the two. once in Estavayer-leLac, you will. The object is to stay on your wakeboard or waterskis while a rope tow pulls you on an 8oo-meter ride at 3o km per hour. Expect to swallow a few mouthfuls of water before getting the hang of it, but the ride is worth the effort. No previous experience necessary; adults and children who know how to swim are welcome to enjoy the fun. T

Rafting

Kitesuring

026 663 sosz

alphasurf.ch

COOL CANYONING Les Marecottes

If you've never heard of this adventure sport, just imagine sliding off rocks and jumping off cliffs above waterfalls into pools of crystal clear water. No Limits Canyon in Les Mar6cottes offers three differ-

ent tours, each one taking about two hours. There's even a route designed especially for children aged 7 and up. You'Il need to bring your own swimsuit and towel, but the rest of the gear will be provided (wet-

suit, helmet, shoes and life jacket). It's best to go on a hot day, as the mountain streams are no warmer than 10"c. A new circuit this summer above Lavey in canton Vaud

= 4

'Ihe " Gr and Cany o n" o n the Rhine

THERMAL BATHING Brigerbad At the heart of the Haut Valais, in the middle of the Swiss Aips, Brigerbad offers the largest thermal swimming

RIVER RAFTING IN THE SWISS GRAND CANYON Rhine river The Ruinaulta (or Rhine Canyon) has been called the country's Mecca for rafters.

pool in Swizerland. Discovered by the Romans, the spot is home to two natural springs: one of5o"C and the otheriust above zo"C. Brigerbad mixes the two to create six thermal pools of varying temperatures and a grotto-style pool with air conditioning. You'll also flnd an artiflcial river and an

The spectacular zo-km

Booking required:T oz7 39s 4sss

Olympic-sized pool, as well as a 182-meter water slide-one of the longest in the countryand an all-amenity campsite with 4oo spaces nearby.

nolimitscanyon.com

T ozz gq$ +8+8

includes 15 waterfalls, the highest of which is rr3 meters, which participants will have to rope down.

brigerbad.ch

trip

down the Rhine takes you from Ilanz to Reichenau in the Crisons. As well as riding through several rapids, you'll

stunning scenery including devil's chimneys and imposing cliffs. It's an ideal trip for beginners and children aged ro and up. For more experienced rafters, Swissraft also offers a r5-km ride through the white waters of the Lütschine fuver in Interlaken, starting at the see

HYDROSPEEDING Sarine river If river rafting sounds too tame for you, lose the raft. Hydrospeeders swim through rapids equipped with a float,

helmet, wetsuit, life jacket and flippers. one of the best-known sites for this is the Sarine fuver. Swissraft will accompany you on a joumey from Saanen in canton Bern to Rougemont in Vaud. Thrills and exhilaration

guaranteed. Booking required: T o8t 9tt 5z5o swissraft.ch

foot of the Eiger. Booking required:T o&t gt'r 5z5o swissraft.ch

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Wakeboarding

Paddling in Fribourg's Lake Schwarzsee

HIGH.ALTITUDE

in addition to Europe's highest

URBAN SWIMMING

SWIMMING

passenger boat service. And at 1,o47 meters above sea level, the Lal<e Schwarzsee region in the canton of Fribourg boast postcard-perfect green moun-

Bern When the weather is hot in the

Alpine lakes mountains aren't just

Those

for skiing-on Switzerland's alpine slopes you'11 aiso f,nd some of its prettiest spots for a cool summer dip. At r,8oo meters in Arosa, Lake Untersee

tains and thick forests. Enjoy two grass beaches with sandy areas for children.

has a sma1l, sandy beach as

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Swiss capital, a lavorite loca1 sport is swimming the Aare

river which flows around the city center. Float downstream with the current and admire landmark buildings-inciuding the OId Town and the Federal Palace-as well as the city's many green spaces. Although the water is cool (around zo'C), it's worth the chill to experience this highly original way

to play tourist. Leave your belonglngs in a locker at the free

Marzili public swimmlng pool, then simply walk upstream as far as you like, jump in and swim bacl< to where you started. But beware: Be sure to get out at the last exit just

after the Marzili swimming pool. Only recommended for reasonably strong swimmers as the Aare's current can be quite strong. T

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SCHILLIGER. GARDEN CENTRES & BOUTIOUES Garden Centres

GLAND RouteSuisse,T0223544444 MATRAN (FR) Route du Bois, T 026 407 3300 PLAN-LES-OUATES Route de Base, T

0227947747

With its incredible range of flowers and plants, many cultivated in the ten-hectare gardens at Gland, Schilliger is famous for choice, high quality and expert advice from qualified horticulturists. lndulge in a summer of roses, fruits and vegetables or be inspired by designer garden furniture, French tableware, fabrics, stylish home

Boutiques GENEVA Avenuelftieg1,T0228404697 CAROUGE CC La Praille, T 0223072410 LAUSANNE Rue de la Madeleine I, T 021 351 5440

accessories and designer bouquets. Schilliger's smart exterior collection will transform your balcony or terrace. Latest designs in resin and teak are by Gloster and Apple Bee, while Dedon is key for lounge styles and Fermob leads in lacquered metals. Check out smart Glatz parasolsr a full range of Weber barbe-

www.schilliger.com

cues and lnduni high-tech grills. Then relax and enjoy your fragrant kitchen herbs... mint, basil, thyme and sage. The only address you'll need this summer is Schilliger-for plants and flowers, fruit trees and bushes, garden furniture & outdoor kitchens, sheds & pergolas, tools, play equipment and pet care.

fil{OFFIl§fi

LA PRATLLE SHOPPING & LETSURE Route des Jeunes 70,7227 Carouge, Geneva / T 022 304 8000 / wtlvw.Ia-praille.ch Relax over coffee or lunch on the

sunny terrace, enjoy bowling with friends or update your fashion look-at La Praille the possibilities are endless. Check out the choices: ten restaurants & cafes, fashion boutiques, hair styling/well-being for men & women, a beauty salon, a nail bar, a bank, the largest Coop hypermarket in Geneva and a traditional bakery serving

delicious bread from a wood oven. Shopping and lifestyle combine for retail pleasure at this smart, contemporary mall!

2nd floor: Da Giovanni (perfect fresh pasta...), a new Coop restaurant, as well as Le Panetier, Molino, Martel, E-wok and a host of others.

La Praille also offers great family leisure: a 26-lane bowling alley, solarium, fitness club (with heated pool), children's nursery, TV studio and a live-show stage. Plus latest names in snacks and dining on the

La Praille is open 7i7 (until 9 pm Thursday). Restaurants/cafes: See website for evening details. Ample parking/public transport.

'ü

PROMOT!ON

OFF THE SHELF ENGLISH BOOKSHOP Boulevard Georges Favon 15, 1204 Geneva

When did you last enjoy an inspirational browse in a calm and cosy bookshop, leafing through a hand-picked selection of exceptional titles? From best-selling novels to outstanding choices in politics, science, travel, history and moreOffTheShelf is the only dedicated English-language bookshop in the Geneva area. Use their great order service 2417

022 311 1090 / www.offtheshelf.ch

and pay no postage when you collect from the storel With a friendly and informed English-speaking staff hailing from the UK, US, Australia and New Zealand, OffTheShelf ensures that the thousands of fascinating titles in stock reflect international Geneva-including the schools. How to pass IGCSE? Ask OffTheShelf ...the one-stop shop for

textbooks and exam guides. Early learning? A fun-packed children's corner includes DVDs and CDs. Book Club readers and teachers look no further! OffTheShelf has first-hand reviews and special multiple purchase deals. OffTheShelf-personal service and outstanding value. See website for author events and children's story times.

SWISS STEAM PARK 1897 Le Bouveret, just off the A9 autoroute, exit Villeneuve Enjoy the finest days of the railways with all the family at the Swiss Steam Park in

the beautiful area of Le Bouveret, close to the Rhone. lmagine Thomas the Tank Engine & Friends brought to life! Children love to climb aboard their favourite engines-and grown-ups are welcome to join them. Wait on the platform for an amazing miniature engine, many of them exact replicas of great trains, then hop on for a ride. The Swiss Steam Park is

/ T 024 481 4410 / www.swissvapeur.ch

the perfect family day out with 17,000 sq m of rail rides, green space to play and picnic, plus a Station Buffet! Entry to the Park includes unlimited rides and there are great birthday events, with children 6 and up welcome to take the wheel.

May 13 to Sept 20: open daily 10 am-6 pm. Sept 22 to Nov: open weekday after-

noons, weekends 10 am-6pm. Late night openings June 12 and 19 until 1 1:30 pm, plus special late night fireworks on July 311

lnternatlonal Festival of Steam, ,une 1l-20. More than 60 steam, petrol and elec{ric minlature trains from all over Europe!

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Bookmark

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Three authors based in Switzerland cfioose and discuss a favourite read in our monthly book club SecondTuesdayof every month at 1:30 pm C pete Forster

Sizzli ng summer reads We asked our

NORTH

literary-minded contributors to share their poolside picks for summer.

Far North: A Novel by

Marcel'Iheroux

Global warming has deci-

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mated civilization. Narrator Makepeace Hatfield, the sole survivor of her Siberian settlement, sets out in search of other signs of life. A post-apoca-

oo*,

Iyptic road novel

Mennonite in a Little Black Dress

byRhodalanzen

An intelligent, funny memoir that starts with the worst week of )anzen's

EXIS

life: DO L](; I,AS

Spending The Scum

of the Earth by ArthurKoestler

One of the most powerful

and absorbing political memoirs ever written, it's ideal for anyone interested in the Second World War, speciflcally the fall of France to the Nazis.

Mary Cordon

literary and often erotic

read about a headstrong female artist who is made an offer she can't refuse by a very seductive man. of course, there's sex in-

volved. Combinedwith money and power, this makes for a delicious, provocative n

ByElaineDundy

An extremely funny novel with biting wit; the tale of a young American woman on the make in '5os

Paris-a classic.

Freefall By loseph Stiglitz

Why the 'o8 crash happened-and will happen again-by the Nobel prizewinning economist.

ntributo r, W eb er's latest novel is called Burn.

fabulous and cat-flghting over bachelors.

t t B o okmark t

Whether seeking advice from Charles Manson

by SusanJane Cilman

Why not take my new book on vacation? It's the true story of my trek 1986

just

after it was opened to inThe Seductive Message that dependent travelers. A friend and I plunged into Feminism's Work as Done Shanghai armed only with by SusanJ.Douglas Don't let the title turn you American hubris. We quickly found ourselves in offfrom taking it to the way over our heads and beach. This funny, whipunder govemment surveilsmart book is a scathing lance. Soon, we began to critique of the images of women in American media. unravel-one of us physically, the other psychologFrom Gossip Cirl to Crey's ically-and almost didn't Anatomy, from Paris Hilton to Hillary Clinton, Douglas make it otJt. Eat,PraI,Love this isn't! takes on the dueling, equally unrealistic images of women that suggest we've already made it in society and should therefore concentrate on looking

Richard Weber

byBillCeerhart

Enlightened Sexism

A native NewYorker andlongtime European expat author and

husband leaves her for a guy he met on the Internet and saddles her with a mortgage she cantafford

Little Billy's Letters Undress Me in the Temple of Heaven

through China in

The Dud Avocado

she gets into a serious car wreck right after her

about dropping out of school or asking the Church ofScientology about aliens, ro-year-old Billy has written hundreds of letters. Actually penned by author Ceerhart, the missives and the responses they received make for

laugh-out-loud reading.

ln the Valley of Mist: Kashmir's Long War byJustineHardy

This non-fiction book takes you deep inside a

terrible conflict to show how it affects real people.

Susan Jane Gilman

Daniela l. Norris

A lo ngtime Bookmark contributor, Cllman is the author mostrecently oflUndress Me

A former diplo mat, Norris is the autho r of Crossing Qalandiya which came out inspringzoto.

: I I in the Temple of Heaven.

summer2olo ONAIR

.§peed Read

wrs programming

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-*a§ Switzerland's leading English bookshops give us their picks for three great reads tU) Fridays at 6:20 pm .,,..., ,..,,i.,,,

!1.1:f:

DON] Ahout Fa The lsland Beneath

the Sea by tsabel Allende By master storyteller Isabel

Allende, this gripping story of a mulatta woman, a slave and concubine, will take you from the sugar piantations of Saint-Domingue to 19th century New Orleans.

About Face

vann

dartel

by DonnaLeon

Summer isn't summer without the newest Commissario Brunetti case: This time he's involved with sinister goings-on around the

Beatrice and Virgil

local Mafia.

lnvisible

covery. A must-read for the many fans of Life of Pi.

Auster

when an idealistic university student gets involved in a love triangle, his life is changed forever. A coming-of-age tale in typical Auster style.

Constance Spry: From Social Reformer

to Society Florist

Betrayal

by SueShephard

byHelenDunmore

A paragon of

homely pursuits, Constance Spry was actually highly unconventional; from a povertystricken background, she taught slum children and had an affair with a crossdressing lesbian before founding the Cordon Bleu cookery school and creating the floral displays for Queen Eiizabeth II's coronation.

bV Stephen

Clarke

The true story of a rebellious

tory. Incredible but truel

teenager and his father bonding by watching three films a week together for a year.

The Stone Cutter by CamillaLäckberg

s yirsil

1,000 Years of Annoying

byDavidCilmour

Moving but realistic.

The Surprising Life

the French Have you ever wondered what's really been going on since ro66? Then you must read Stephen Clarke's laughout-Ioud guide to French his-

The Film Club

bc'.rtricc

Yann Martel's new, Iongawaited novel takes us

through a highly enjoyable journey ofart, truth and dis-

by Paul

il»

byYann Martel

middle class

From bestselling Swedish

A gripping and deeply moving portrait of life in post-war Soviet Russia by an Orange

Prize-shortlisted and highly acclaimed author.

Journeys by StefanZweig

The first English translation of Zweig's writings on his

travels in Europe, which

paints a rich and sensitive picture of Europe before the

author Läckberg, this third

The Secret Life

Unseen Academicals

installment of Detective Hed-

of Bletchley Park

by Terry Pratchett The Discworld series springs

ström is Scandinavian crime

by Sinclair McKay

the heyday of intemational

fiction at its chiliing best. Not for the faint-hearted!

A people's

history of the famous wartime code-breaking country house, where top scientists sworn to utmost

rail travel.

back to life with the wizards of the Unseen University trying to win a football match

without üsing magic.

Swiss Watching: lnside Europe's Landlocked lsland

The Help

byDicconBewes

by Kathryn Stockett

In this gem of

An engrossing, entertaining Iook at how black and white viewed each other in r96os Mississippi. The best novel

an impeccabie blend of wit and wisdom, Diccon Bewes (ro years at Lonely Planet) is

you'll read this year.

all things Swiss.

secrecy actually indulged

Second World War as Zweig zigzagged. the continent in

high jinks on the frozen lake and in nearby hostels.

fun activity for children to work on during the summer, this book includes a giant fold-out family tree poster,

by Cabrielle Lord

heaps of cool stickers, and information on how to research family history, create a time

If you're not up-to-date with the iatest "don't miss" series for teen readers, it's time to

capsule, tour a cemetery, interview a relative, make a scrapbook, and much more.

book, with

the perfect travel writer on

My Family Tree A

Conspiracy 365

catch up! With one book published every month in zoro, Diccon Bewes English Booksho p atStauffacher Ryfiligrisschen Bern T qt 313 638

q6 ONAIR summer2o1o

Juan Canales PayotLibraire

this heartstopping against-

Rue Chantepoulet 5

the-clock adventure is a cross between z4 and Alex fuder, by

Ceneva

a top

T 022ß1 89So

writer.

Austraiian thriller Ages rz+.

Helen Stubbs OffThe

Shelf English Bookshop

Boulev ar d Ceo r ges-E av on 5 Ceneva 1

T o22

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wrsprogramming

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Exploringthevineyardsof Switzerland

@ fresOaysatl2:5opm C tad<firrner

noir grapes, one of Swiss wine's lesser-known treasures and another that gives the lie

think

rosä and most people's

thoughts tum France-ward and south: to Provence and its sun-baked hills, the Mediterranean sun, p6tanque under the plane trees, the mistral and all that. So it may come as a surprise that Switzerland, too, though a long way from Provelrce, makes ros6s of real

distinction. many, the idea of any ros6 of distinction is a categorybender. Tfue, you will seldom hear For

connoisseurs going into raptures over ros6. there are people who think wine should be approached with a sort of

trembling solemnity, that if it's not worthy of a hushed reverence it's not worth drinking. If that's you, ros6 will never be your thing. For others, ros6 is quaffing wine, something to be sipped with a salad or, better, to lubricate a game of p6tanque. Ttris

image is entirely understandable, given that many people's experience is limited to a threeeuro supernarket wine, or a cheap-as-chips carafe in a 'Provengal pleasant cafd :

enough, but tending to flab, sweetness and general lack of

excitement. But do a little digging (and drinking) among

the ros6s of Switzerland and you are in for a revelation-and a thoroughly enjoyable one.. Some of the best ambassadors for Swiss ros6 hail from that

canton of diplomacy, Geneva. The gamay grape is one

of the star performers and heavy lifters of Genevan wines, and a large proportion of Genevois gamay ends up as ros6. At their best, these wines leave theirbetter known southem cousins in the shade: bighearted, tangy, coppery wines, stiffened up with a crisp acidity

and a little tannin. with its inherently robust, mildly pungent quality, gamay turns out concentrated ros6s packed with toasty, spiry, floral, and red fruit notes. As I write these words I am, in the interest of research, sipping a ros6 from the Domaine des Abeilles, and I am pleased to report aromas of strawberry and rosehip, with a toasty, truffIy, earthy backbone. Not too far the wrong side of :.o francs a bottle, this wine is an absolute steal. Head east and there are plenty

more surprises. Around the shores oflake Neuchätel you will find the oeil-de-perdrix (partridge eye), a delicate, pale

pink wine made from pinot

to Swiss wines'expensive reputation. This far north it can be

Alcohol, Tobacco and Firearms, which took exception to the high-falutin' French (presumably not, with a name like that, out of sympathy for partridges). So, Switzerland's Califomia cousin goes by the name

hard to fully ripen pinot noir grapes, so in developing a ros6 style, winemakers were making a virnre ofnecessity. The resulting wines tend to be drier than classic ros6 and more complex with an utterly tantalising nose. Ihe poetic name is due to the fact that the eye ofa partridge, apparently, turns a pale pink in its death throes. Bypass this slightly gruesome thought and Neuchätel's pink wines have further interest as a historical curiosity. Ifyou could travel back in time and drink a glass of wine in Champagne several hundred years ago, before a ceftain Dom Perignon worked out how to make sparkling white wines from pinot noir, you would have had something not unlike the oeilde-perdrix of Neuchätel.

Ihen again, who said ros6s were just for summer? Being an optimistic sort, every

Thanks largely to Dom

Perignon, the wine makers of Champagne have now found other uses for their pinot noir, but others are re-learning what the Neuchätelois never forgot: Ifyou have ever set foot in Cali-

ros6 surplus in the cellarwhich is no bad thing, since one of ros6's charms, even it's raining or snowing outside, is conjuring the sensa-

fomia you will be familiar with the "blush" style made in imitation of Neuchätel's oeil-deperdrix, and which would have shared its name but for the opposition ofthe Bureau of

of White Zinfandel. Keep heading east

from

Neuchätel, and you will flnd more ros6s made from pinot noir around Zurich, and others from Grisons. Keep an eye out for Schiller, heretical in some quarters, but a Swiss tradition: a ros6 made from an assemblage ofwhite and red grapes, harvested, pressed and fermented together. Some Schillers are made with the

three pinots: noir, gris and blanc. At their best, these are solid, quirky wines well worth exploring, and on a hot summer's day, profoundly

refreshing.

spring I tend to overstock, and summer fades to autumn then winter, t am left with a

tion of a little sun. So if summer 2o1o tums out be a damp squib, rrya little

ros6. Ditto if it shines. And make it Swiss. o

summer 2o1o ONAIR 47

Going Out aaaoaaaaaaaaaaaaaaaoaaoooaaaaaaaaaooaaaaaaaaaaoaaaoaaaaaaaaaaaaaaaa

Muslc manra Switzerland's summer festival scene is iam-packed änO wildly varied. Our indispensable guiOe to the best concert experiences and don't-miss music lineups will help you choose which memories tO makg in 2010. "rcelesteNeitt-Duvoisin

Festi'neucfr, Neucfi ätel Open Air Festival

national headline acts performing alongside local talent. This

it features Jamaican dance-

Best for: Family festlval lun When:June3-6 Price: StartingfromcEF S2per day

year

Festi'neuch raises the curtain on the open-air festival season with a packed programme crossing over a huge range ofgenres. [t always includes some key inter-

band Madness and legendary heavy metal gods Deep Purple. Highly family friendly thanks to the free Sunday afternoon Caribakids event with entertainers and face-painting.

national acts but also has an eye on breakthrough bands. This year the programme includes the electro pop of Mika, hip-hop legends Cypress

Hill and Senegalese

singerYoussou N'Dour. The magical setting for this event is at Jeunes-fuves on the shores of Lake Neuchätel. Over the weekend, it attracts an audience of more than 23,ooo, Lots of concerts for kids and special games and play areas for them, too, fe*ineuch.ch

trt i

Caribana Festival, Nyon Best forr Boutique lestival experienGe Iune g-13

DayticketCHE S6: fow-day passcHE 221

This eclectic event attracts around r5,ooo visitors to the bijou lakeside setting of CransprÖs-Cdligny, near Nyon. The

quirky lineup always includes isome surprisingly steUp

48 ONAIR summer2olo

inter-

hall star Sean Paul, the brilliant pop/ska mash-up of British pop

caribana.ch

q.a Greenfield Festival,

lnterlaken Best for: Head banglng

Iuneil-13 Three-day pass CHE tgg

Ifyou love hard rock, techno pop and grungy heavy metal, Greenfield is for you. Don't expect any chic food stalls or stylish chillout bars here. Greenfield is all about drinking lots and lots and lots of beer, staying in the same clothes for three days and burning your sleeping bag. Expect a few sound systems to be trashed during Cerman hard-rock band Rammstein's live gig and some seriously hardcore dancing to techno legends The Prodigy, two of the key headline acts for this year. greenfieldfe§ival.ch

q.a Open Air St Gallen B€§t

for Getting into the

Glastonbury spirlt Iune 24-27

Day ticket CHE 86; four-day pass CHE rZ 8 : chil dre n rc an d un der FNEE

Set

in SitterValley, ro minutes

away from St Gallen city centre, open Air is one of the biggest

and oldest music festivals in German-speaking Switzerl,and. This year's lineup includes American rock gods The Strokes and NME

darlings Kasabian. Somewhat

uniquely, the festival's camping site is set right in the main music area which means there are no boundaries between

where festival-goers sleep and watch the shows. So if you pitch up ear§, you might be lucky enough to watch your favourite band performing live without even leaving the comfort of your

sleepingbag. openairsg.ch

Estival Jazz, Lugano Best for: Hanging with the iazz cats luly t-s FREE

premier musical event in Southern Switzerland is set in the heart of Lugano, in the beautiful rgth century Piazza della fuforma. lt's a heady jazz genre cocktail, mixing blues, pop, soul, rock and world music in a series of free open air concefts

The

,.s.

featuring internationaliy renowned artists. The lineup will be published later this spring but has previously included the likes of Miles Davis, Herbie Hancock and Youssou N'Dour, so it's sure to feature some of the biggest industry performers.

iii

estivqljazz.ch

Montreux Jazz Festival Best for: An annual dip into the past, present and future ol the music industry July z-t7 Erom CHF go to 220 per concert

!4a )l

.ri.

Eterg\ 1a.Zurich

Probably the best-known music lestlval in Switzerland, Montreux is a colossal r6-day celebration held on arguably the most scenic shore of Lake Ceneva.

Spiit throughout a number of concert halls, plus numerous DJ'd club nights, it also includes a series of free concerts and events indoors and out. Which is just as well as tickets for the main concerts can be eye-waterlngly steep. At press time the full lineup was yet to be announced, but the programme is guaranteed to include some of the year's biggest names and hottest concerts. montreuxjazz.com

Moon & Stars, Locarno Best tor: Palm trees and pop music

luly

7-17

From CHF g5 per concert

\1.ron & Slars Festival.

Lo car

Piazz채 Crande is the stunning backdrop for this relative newcomer on the Swiss music festiva1 scene. However, thanks to its puliing power for A-list pop acts, many are now calling Moon & Stars the "Montreux of the Southem Alps." This year's lineup Iooks set to enforce its reputation, wirh Massive Attack, Jamiroquai, ZZTop, Stevie Wonder and Pink on the roster. The stage is set in

summerzoro ONAIR 49

Going Out

aaaooaaaoaaraaaaaoaaoaoaaaoaaaoaaoaaaaaaaaaooaaaaooaaaaaaoaaaaaaaao are scattered around the city, with the stylish lounge area and Latino house stage always

; )

proving especially popular

with locals. lakeparade.ch

i trfr

Live at Sunset, Zuridt Best for: Posh people Iuly14-25 端omCHE qototgo per concert The beautiful setting in the

Dolder forest above the city makes for a very civilised summer music experience. This series ofoutdoor concerts from intemational, if rather tame, pop names doesn't exactly get the party started but it's a chic way to spend a summer evening. The gourmet food tents serve up sushi from Yooji's, exotic vegetarian fare from the famous Hiltl restaurant brand (they catered for Madonna when she last performed in Zurich) and fruity cocktails at the Sunset Lounge bar. This year's lineup has a definite retro theme featuring Norwegian pop heartthrobs a-ha and the soft rock ofForeigner and John Fogerty, plus '9os superstar songstress Tori Amos and the briUiant Brazilian grooves of

Blue Balls Eestival

cilberto Cil. liveotsunset.ch

x+.a Gurten Festival Best for: Cutting edge cool

IulytS-tB DayticketcHE 8o: three-day passCHEt6o; chil dr en t z an d under FREE

situated in Festival, Nyon

the middle of the historic old square which fills up

with

thousands offans for a rather civilised festival experience. mo

pretty public park

hill atop Bem's Gurten peak, this festival started Iife as a shy folk gathering in the '7os but is now a major player on the European summermusic scene. This year's cast is a fusion on the wooded

andstar slo car no. ch

hottest music genre of zoro: grime. Dizzee Rascal is the name to watch here. This is one of the

Lake Parade Geneva

top open-air festivals in Switzer-

Best for: BPMS

land, taking place in classic meadowland setting. It always

Julyto

attracts some of the biggest names in rap and hip-hop and

Frauenfeld Festiva! Best for: Grime luly 9-11 mree-day passcHFlSg

No, we aren't talking about getting yourT-shirt slightly grubby. This is actually more about getting down and dirty to the

So ONAIR summer2olo

this year it's expanded to the grime genre, a fusion of dancehall, garage and hip-hop pioneered by Rascal in East London. other big players on the lineup include ]ay-Z and the infamous Eminem. op en

air -fr auenfel

FR.EE

Twenty "love floats" start touring the streets around the lakeside from 4 pm whilst 15o DJs and other live acts keep the parties going well into the wee hours. This year the godfathers ofhouse music, American DJ legends Tony Humphries and Ceorge Morel, willbe on the decks. Various stages and scene areas

of intemational bands on the retro electro rock tip, with highlights including Gossip, Elorence &The Machine, Faith No More and Empire of The Sun. Make sure not to miss the live set from drum 'n' bass act Chase and Status who are the name at this summer's coolest British festi-

vals. Some 6o,ooo music lovers are expected to attend Curten, but the camping facilities are limited to just 6,ooo and must

in advance. The eclectic lineup pulls a musically aware, stylish crowd which, alongside the simply stunning

be booked

scenery, easily makes curten Switzerland's coolest music

festival. gurtenlestival.ch

* *'*'{

verbierfestival.com

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Pal6o Festival, Nyon Best for: Outdoor festival experience with no surprises July zo-25

Day ticket CHF50;

Best for: Class and classical

upto six-day passCHE 2go Set over six stages and six days and nights, this is the second

Ticketpricesvary

-ha. Sunset Festiv al Zurich

to leam more about music and all the creative arts.

Verbier Festival July t6-Augustl

Lots of creative activities for kids

Always a steliar lineup with a stunning alpine backdrop. The Verbier Festival Chamber Orchestra is joined this year by Cäbor Takäcs-Nagy, Evgeny Kissin, an unprecedented cycle ofSchubert's piano sonatas by

Elisabeth Leonskaja, as weII as appearances by Martha Arg-

biggest outdoor festival in

Switzerland. The lineup plays it safe, bringing in big names from the music industry-this year Crosby, Stills & Nash, Jamiroquai and N*E*R*D figure among the

headliners-as opposed to taking chances on new breakthrough acts. And big names bring in big

erich, Joshua Bell, Leonidas Kavakos, 6idon Kremer, H6IÖne

crowds. The event is a huge local

Crirnaud and many more. The closing concert features Richard Strauss's opera Salome conducted by Valery Cergiev. The

23o,ooo spectators, and tickets usually seII out within hours of going on sa1e. (But you can sometimes score last-minute tickets ifyou show up the day ofthe concert.) The food, sights and sounds of the festival's Vi1lage du Monde cultural section this year will come from Southem Africa.

daily side festival, Fest Off, features smaller street events and concerts dotted across this pretty mountain resort, so expect to stumble across the occasional jazz quartet playing in the streets or alongside a rural path.

favourite, attractlng some

paleo.ch

Madness atPully For Noise

4tft

Curten Eestival, Bern

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Blue Balls Festival, Lucerne Best for: Posh dining 'n' dancing luly 4-lt TicketsfromCHE 95; dinner packagesfrom CHE t65

with its stunning

lakeside openair stages and lots of slde concerts in the hotels, bars and cafds of Lucerne, Blue Bal1s is easily in the top ro of Swiss cultural events. The festival programme leans towards international pop acts from the b{ues, jazz, soul and worid music genres. On the bill this year are James Morrison, Jethro Tul1, Candy Duifer, The Roots

and Beth Hart amongst many others. Many perform live at the KKL Lucerne Culture and Convention Centre, world-famous for its amazing acoustics. There are also a number of outdoor stages, exclusive photography exhibitions, a video lounge and street-art painting. Don't miss rhe Late Night ram Sessions starting from u pm at the Schweizerhof, the hotel where the musicians usually stay, and where in past years many stars have made appearances.

Energy ro,Zurich

impromptu

blueballs.ch

reggae and world urban music.

And it all warms up with PreFätes de CenÖve

from JuIy 15-28.

fetesdegeneve.ch

Fötes de Geneve Best for: Tourists luly 2g-August 8 FREE

This annual event transforms

the city lakefront into a posh amusement park featuring music concerts, food and fairground rides, culminating in a music-accompanied f, reworks display on August 8. There's also an eclectic selection of events throughout, from the Miss and Mister Ceneva contests to an air show to the giant fondue. Don't let them fool you though, the 10cals do come out to socialize at the temporary lakeside bars and restaurants and enjoy the rooplus free concerts at the Scene des Clubs in the English Carden and Scöne EIIa Fitzgerald in La Crange Park. The music can be anything and everything from

Urban Festival Zuridr Best for: Festival experience without leaving the city Iuly 3r Tickets CHF99; VIP packageCHE 279

A newcomer on the swiss festi-

val scene set right in the middie of Zurich amongst the cool archi-

tectural surroundings of Puls5 and Turbinenplatz, in the hip West area. This year's lineup is dominated by two huge names from the Cerman music scene: Xavier Naidoo and zRaumwohnung, both on the soulful, elec-

tronic music tip. urbanfestival.ch

jazzto'7os disco, but the progamme tends to favour roots

5z ONAIR summer2oro

LakeParade, Ceneva

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tracts more than half a million people onto the streets of Switzerland's largest city, it's always a well-mannered gather-

ing, with everyone in good sPirits whatever the weather. "Love

mobiles" pump out hard tech grooves, usually accompanied by Iarge groups ofglittery, bikiniclad party people of all ages

dancing through the streets. After dark the parties continue long into Sunday night in clubs and bars throughout the city. streetparade.ch

Energy 10 Best for: Hard partying August t4 CHF 83

After warming up at the Street Parade in the aftemoon, many move on to Energy 10 at the Hallenstadium. This annual event sees the arena transformed into a vast dance floor, with in-

ternational

Rock OzArenes, Avenches Best for: The novelty factor

hea$/weights

Vegas style.

August 1t-14 Erom CHF

such as TiĂśsto and David Cuetta on the lineup. There is an exhaustive seiection of some 9o DJs working eight different areas into a sweaty frenzy until 7 am. Behind the stage, one of Europe's biggest LED wails and a dazzbng sound and light show will ensure that this is clubbing Sean Paul

will play the Catibana Eestival, Nyon

energy.ch

75 per day

'mon, where else are you ever going to see Status Quo perform Ro cking AII ov e r The World inside a Roman amphitheatreT! Rock and pop music legends feature heavily here and this year's bill includes French star Christophe Ma6 and Placebo. There are often big-name house and electro DJs playing, too. The parties here kick off in a fairly hedonistic way with thousands of peopie dancing'til dawn around this ancient C

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Street Parade, Zurich Best for: Dancing in the streets August

FREE

One of the biggest techno parties in Europe, Zurich's Street Parade is a

fun and surprisingly well-be-

haved event. Considering

it at-

Blue Balls Festival

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Pully For Noise

Zermatt Festival

Best for: Fashionistas Augusttg-21

Best for: Orchestral maneuvels in the mountains

Che ck w eb site fo r prices

September 3-19

This musically edgy festival is set in the forest of a chic but otherwise sleepy Lausanne suburb. But once a year Pully is home to a lestival that has become famous for showcasing bands that attract Europe's coolest music

connoisseurs. The programme was not available at press time, but previous years have seen the likes ofTricky, The Streets and Jarvis Cocker performing live. Shoe purveyor PomP It UP is the main sponsor, helping to drive the success ofthis "alternative" festival that Lausanne locals felt was an essential antidote to the pop-music dominance of the Pal6o and Montreux festivals.

Pricesvaty per concert

This somewhat austere festival has a spectacular setting

amongst the magnincent

4,ooo-metre mountains. It was formed partly as a summer residency for the musicians of the Scharoun Ensemble from Berlin to perform and pass on their experience to young musicians. There is also a chamL:er music academy which enables around 30 students from all over the world to at[end master classes and to play with musicians

from the Berliner Philharmonic Orchestra. zermattfestival.com a

fornoise.ch

Summer2o1o ONAIR

Music t

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WRS'S

summer hot 40 Time to update your playlists. Our music programmer David Glaser gives you his pick of the best new tunes for chillin' at tfie beach or riding with the top down. r. sophie hunger / lovesong to anyone z.

mgmt/flashdelirium

attack / girl i love you 4. ellie goulding / guns and horses 5. galactic ft. irma thomas / heart of steel 6. kassette / annie 7. bibi tanga and the selenites / red wine 8. the cribs / we share the same skies 9. gorrilaz / superfast jellyflsh 3. massive

:.o, sad

riders / victoria i

u, abraham inc. / tweet tweet rz. fool's gold / surprise hotel r3. moondog show / everything is free r4. ttre drums / i felt so stupid 15. new young pony dub / chaos 16. nuru kane / number one bus r7. gil scott-heron / me and the devil r8. mgmt / i found a whistle r9. these new puritans / attackmusic zo. carolina chocolate drop / hit'em upstyle zr. vampire weekend / giving up the gun zz. eduardo cortes / a place in the sun 23.

24. groove.rrnrada ft. bryan ferry / shameless 25. lumi / oh, my heart 26. rock & junior / searching 27. yeasayer /

o.n.e.

28. delphic / halryon 29. smashing pumpkins / a stitch in 3o. foro in the dark / nonsensical

time

3r. Sle dangerffeld / when you walk in the room 32. the coufteneers / you overdid it dol1 33. ttre maccabees ft. roots manuva / emptyvessels 34. sparrow and the workshop / i will break you 35. massive attack / rush minute 36. dul<e and the king / the moming 37. china soul / cold 38. marc sway / losing 39. laura veirs / july flame 4o. alicia keys / unthinkable

S6 ONAIR summer2oro

BUYAStNGtq HELP HAITI

tunng / hustle

i get to hell

Sales of the new single Let's Join Hands (Ban nou la main) will raise funds for Haiti's

earthquake victims. The brainchild of Nabil Barrada, owner of Geneva's Music Store, Georges Decimus, bassist for the band Kassav, and music producer Maico Pajnano, the project brought together Geneva songwriters and musicians and features lyrics in Creole, English and Arabic. Available from September in Swiss music stores.

'I.o"&

The Strand takes you on a worldwide journey arts, culture and entertainment.

(

through

Wide-ranging and with eclectic interests,The Strand reflects the artistic response to the BBC's global news agenda, lt's a daily half hour programme with an hour long edition every weekend. Presented by Mark Coles and Harrietl Gilbert, it features discussions, reviews, big-name interviews and location reports as well as live studio performances from new and established musicians.

bbcwo

rl dse rvi ce.co

m/arts

ZÂť

Movie Week

wrs programming

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lnterviews with some of the biggest names on the big screen Wednesdays at 6:20 pm

Inception

ROBIN HOOD MaYD

After teaming up on Gladiator and scoring five Oscars, director fudley Scott and best-actor

winner Russell Crowe reunite for Robin Hood, a fi.lm based on the life ofthe legendary dogooder/thief. The movie brings to vivid life the adventures of Sir Robin ofLoxley, Earl of Huntington, bom in late rzth century England, from his debut as an archer in the army of King Richard to his retum to Nottingham where he and his band of marauders defy the sheriffand attempt to prevent a civil war. Maid Marion makes an appearance, but don't expect much romance from this mostly male tale.

How to make it a night out: Spend the day in an adventure park with family or friends to get you in the mood for derring-do. After the movie, head out for pizza to satiate the appetite ofthe junior Robins.

PRINCE OF PERSIA May26 The producers who brought you Pi r at e s of th e C a r ibb e a n and the director of Hany P otte r and the Coblet ofFire now present an action-adventure epic set in the mystical land ofPersia. A rogue prince fiake GyUenhaal) reluctantly gets involved with a mysterious princess (Cemma Arterton) ; together, they race against dark

Prince ofPersia

SEX AND THE CITY 2 May 2l for Cerman cantons I une z for E rench canto ns

forces to safeguard an ancient dagger capable ofreleasing the

June

Sands ofTime-a gift from the gods that can reverse time and allow its possessor to ruIe the world. The screenplay is by a

Cattrall, Kristin Davis and Cynthia Nixon once again play gla-

former video-game writer so thrill-a-second visuals are virtually guaranteed. How to make it a night out:

4for ltalian cantons

Returning in their starring roles, Sarah Jessica Parker, Kim morous best friends with somewhat more on their minds than fab fashion and great shoes...namely, men. Also back are all the male stars, most im-

a Japanese restaurant. Cast: J ake Cyll e nh aal, C e m ma

portantly the swoon-inducing Chris Noth as Mr. Big. Expect loads ofeye candy in the form ofboth the cast and their wardrobes, not to mention the scenes shot in many of New

Cast: Russell Crowe , Cate Blanchett

Arte rto n, Toby Kebb ell, Sir B e n

York City's most sophisticated

Director:Ridley Scott

King sl ey, Alfr e d Molin a

locations.

B e st fo t : Adults a

Director:MikeNat,r/,l

ol d-fashio

n ed

sw o r d fi ghts

d t e e n s who I ov e

sw ashbuckli ng an d

with

a m o de r n

58 ONAIR summer2oro

twร t

We recommend a calming ex-

perience afterwards-perhaps dinner in the Zen ambience of

Best for: Vtdeo-game addicts and fans

How to make it a night out:

ofHarryPotter

This is undoubtedly the best

movie to see with your gal pals. Ideally, go to the aftemoon matinee so you'Il be out before the shops close. By the time the credits roll, you'Il be dying to run out and buy that dress, those shoes, that bag.... Cast: Sarah /essi ca P arker, Miley Cy r us, Ki m C att r all, Cy nthia N ixo n, Penรถlope Cruz, Kristin Davis, Chris

Noth,MaxRyan Dire ctor : Michael P at rick King nistas of an e ry a g e

B e st fo r : F ashio

= =

CENTURION Iune23

This gripping thriller set in early-AD Britain flnds Quintus (Michael Fassbender), the sole survivor ofa savage raid on a Roman frontier fon, joining Ceneral Virilus's legendary Ninth Legion to march north

= ?

ri WaIl Street: MonE Natet

Sleeps

and wipe out the terrifying tribe known as the Picts. when the Legion is attacked andVirilus (Dominic West) seized, Quintus struggles to survive behind enemy lines with a small band of soldiers in a race to save their general and evade capture, torture and certain death,

How to make it a night out: See it with your mates, of course! Lovers of muddy war movies and medieval-style beatdowns will roar at the bellicose adventures ofthe Ninth

Legion. Continue the malebonding theme in a rowdy English pub over a beer or whiskey. CaÂ§: Michael E assbe nde r, D o mi nic West,OlgaKurylenko

Dire ctor : N eil M

ar sh

all

Best for:Anyone of the macho persuasion

ffiI RobinHood

Director:DavidSlade

Best fo r : Ro m anti cs of all andgenders

Centuilon

a g es

THE TWILIGHT SAGA: ECLIPSE

INCEPTION

then catch the late show The complex plot should keep you talking deep into the night....

Iuly 7 for Erench cantons Iuly 14for Cerman cantons

July zt for French cantons August 8 for Cerman cantons

Once again, the Dracu-drama

jfor ltalian cantons A contemporary sci-fi movie set

Cast: Leo nar do DiCap rio, Marion otill a r d, l@ n W at an ab e, I o seph r do n-L6)itt, Ell e n P a g e, T o m H a r dy, Cillia n Mur phy, Mich a el C aine, T o m

September

within the architecture of the

Berenger

Dire ito r : Ch risto phe r N ol an Best for: Sci-ft lov e rs and just plainlovers

toria has created an army of newborn vampires to kill Bella for revenge and to battle with Edward's family. In the midst

mind,Inception boasts too many intemational stars to name, with Leonardo DiCaprio, Ellen Page and Marion Cotillard topping the list. It also boasts a tightly guarded plot, but according to rumors making the Intemet rounds, this is not your typical sci-fi : It takes place

ofit all, Bella has to choose between her relationship with Edward.and her friendship with

in present-day, contemporary life and revolves around a mysterious technology that allows

Jacob, a werewolf. Either way,

DiCaprio's character to enter

revolves around Bella (Kristen Ste-wart), Jacob (Taylor Lautner) and Edward (Robert Pattinson). The plot this time is certainly more romantic but no

intense; in fact, it's darker than the previous episodes. VicIess

she'll tear one ofher relationships apart. The word in HoIIywood is that director David Slade (Hard Ca ndy,jo D ays of Night) was chosen to bring more action to this third installment

ofthe

saga.

people's dreams and control

their minds. Director Christopher Nolan also wrote the script and produced the fllm with his partner Emma Thomas, with whom he teamed on the blockbuster theDarkKnight.

WALL STREET: MONEY NEVER SLEEPS September z4 for September 29 for

How to make it a night out: For a romantic evening, start with a candlelit dinner and

ship with daughter Winnie (Mulligan), he enlists the help ofher flanc6, Jacob (Shia LaBeouf), a young trader. Jacob agrees, but asks Gekko's help in retum to get revenge on the man he blames for his mentor's death. Unexpected twists and turns ensue (this is an oliver Stone movie, after all). Watch for sexy sparks between LaBeouf and Mulligan-the actors are a couple off-screen as

well.

ltalian cantons Ăźench cantons

September 3ofor Cerman cantons

Finally, the sequel you've been

waiting...and waiting...and waiting for: Twenty-three years after the AcademyAwardwinning movi e W all Street, Michael Douglas is back as Cordon Gekko. It's NewYork City, just before the 2oo8 stock market crash, and Cekko has just emerged from prison. He's still a

How to make it a night out: After a day at the mall, teens can meet up for the early

to repair his damaged relation-

flnancial genius though, and

he wants to wam Wall Street about the coming crash-but will anyone listen? AIso hoping

How to make it a night out: See it with colleagues after a tough day at work; you'llbe glad yourjob's not worse. Then head to the nearest chic lounge to relive the '9os and trash your boss over a carafe ofhouse wine (since your expense account is no more, alas). Cast: Michael C ar ey

D o u gl as, Shia LaB e o uf,

Mullig a n,

Ch arlie Sh e en,

Brolin, Susan Sarandon

Director: Oliver Stone

Bestfor: All adults, especially anyone employed (or formerly employed) in the financial sector..

Summer2olo ONAIR 59

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hot picks for the summer season

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ZURICH

AdrianPaci Iune 6-August

KUNSTHAUS

One of the few Albanian artrsts with an international reputation. Paci uses videos, paintings, installations and photographs to explore issues such as migration. globalizatron and cultural identity, as well as his own experience of exile and war. kunsthaus.ch

OFFICIAL NAME

Zürich

BASEL

Sport 22

@ Diamond August

League

LETZIGRUND STADIUM lf you want to see the world stars of athletics compete head to head,

then don't miss this event-one of a new series of 14 global meets that officials are calling the Formula One of athletics.

diamondleague-zuridr.com

German

Music

stzh.ch

Caliente Festival

AREA

91.88 km'

Jrly z-7

ELEVATION

408

GPS

47" 22' 40.42" N

8'32' 28.26"

POPULATION

374,000

Exhibitions

One of the top Latin music festivals in Europe, last year it attracted more than 200,000 fans of hot South American rhythms. Live concerts, dance shows and markets, all with a troprcal vibe, take place is various locations, including Helvetiaplatz and the Volkshaus.

(D Paradise Switzerland Until luly

ness" through this collection of advertising posters from the last 1

caliente.ch

00 years.

German WEBSITE

basel.ch

Zurich Festival ,une 18-Ju1y

The city's cultural diversity is on brilliant display at venues all over

town. Visitors can choose among opera. concerts, dance performances, plays and art exhibitions, including Richard Strauss's Sa/ome on openrng night and an exposition oi the photographer Thomas Struth's works at the Kunsthaus Zurich.

zuercfier-festspiele.cfi

AREA

23.95 km' ELEVATION

268

GPS

47" 34'0.1 "

7'34'59"

N E

POPULATION

166,209

Exhibitions Artl4L/Basel

September rr

Featuring nearly 300 leading gallerres from North America, Latin America, Europe, Asia and Africa, Art Basel is the brggest art fair in the world. This year's event includes big names such as Matthew Barney, Fölix GonzälezTorres, Gabriel Orozco, Rodney Graham and Jean-Michel Basqurat.

LETZIGRUND STADIUM

artbasel,com

Lila Downs June

KAUFLEUTEN

kaufleuten,com

museum-gestaltung.ch

stadionletzigrund.ch

60 ONAIR summer2olo

Miscellaneous

)une 16-2o

MUSEUM OF DESIGN Explore the meaning of "Swiss-

Basel SPOKEN LANGUAGE

SPOKEN LANGUAGE

WEBSITE

OFFICIAL NAME

By Olivia de Quatrebarbes/LargeNetwork aaaaoaoaaooolaaaaaaaaoaoooaaaaoaaaaaaoaaaoooaaaaoa

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Gabriel Orozco Until August

LUCERNE

GSTAAD

Picasso PICASSO MUSEUM

MUSEUM OF ART

Daily from ro am to 6 pm

This overview of the Mexican artist's work includes installations, sculptures, photographs, paintings and drawings created since the early'90s.The show was organized by New York's Museum of Modern Art in collaboration with the Kunstmuseum Basel, the Georges Pompidou Museum in Paris and London's Tate Modern.

An extraordinary collection of important works by Picasso from the last 20'years of his life are on view in Am-Rhyn-House, a beautiful historic building. Added bonus: the exhibit Picasso photographed by David Douglas Duncan wilh some 200 images. OFFICIAL NAME

SPOKEN LANGUAGE

August 10 Sure, you can cool off in the river any time, but only once a year can you take the plunge with thousands of people of all ages. At 6 pm join the hordes jumping into the waters of the Rhine at Schaffhauserrheinweg 93 and let the current carry you all the way to the Johanniter Bridge. rheinsdrwimmen.crr

German

Music

WEBSITE

Rhine swim

Gstaad

SPOKEN LANGUAGE

German

Miscellaneous

OFFICIAL NAME

T 041 410 3533

Luzern

WEBSITE

gsteig.ch

luzern.ch AREA

Lucerne Festival in Summer

29 km2

Augrlst 12-September

ELEVATION

"Eros" is the theme for this year's classical music festival featuring world-class conductors and orchestras. Beethoven's Fidelio and Wagner's Tristan und lsolde are just two of the treats awaiting symphony music lovers. lucerntestival.ch

437 m GPS

470 03' OO" N 8" 18'00" E POPULATION

76,156

Exhibitions O'Yes?No?" Olaf Breuning Until August

AREA

62.4

km2

ELEVATION

1184 m GPS

46'23'00"

7" 16' 00" E POPULATION

934

Sport Swatch FIVB Volleyball

WorldTour-rto1energy Grand Slam

MUSEUM OF ART

July 5-rr

"l want more and more, lwant more" reads one of the artist's childish-looking yet thought-provoking pencil drawings. Ouestioning existential matters with impertinent directness, Breuning creates intimate works and transforms them into huge murals.

Crave the feeling of sand under your feet? Head for the hills of Gstaad. For this exciting event, the tennis club's Center Court is transformed into a volleyball arena. Top athletes come from all over the world to com' pete, and the village gets into the spirit with an all-out beach atmosphere and various beach parties. The only thing missing is the waves. beachworldtour.ch

summer2olo ONAIR 6t

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@ Allianz Suisse

Open Tennis Cstaad

July 24-August 1 Known as the "Wimbledon of the Alpsl' the Gstaad Open has been a magnet for the world's top male tennis players since 1915. Thanks to the chic surroundings, passionate fans and the high quality of competition, players even voted it "best tournament in theworld" in 1991 and 1996. allianzsuisseopengstaad.com

CRANS. MONTANA

Music @ F6te de la Musique Iune 18-2o

Hundreds of free concerts take place outdoors, with performers from the worlds of hip-hop, jazz, reggae, punk, folk and classical musrc. You can also enjoy movies. street artists and a party vibe that lasts from noon until very late at night. ville-ge.chlculture/f m

OFFICIAL NAME

Crans-Montana

Genรถve

SPOKEN UNGUAGE

SPOKEN LANGUAGE

French

WEASITE

WEBSITE

crans-montana.ch

ville-ge.ch

AREA

4.89 km'

ELEVATION

1,495 m

402 m GPS

7" 29' 27"

Miscellaneous

5.81 km'

GPS

46" 17',59"

46"

2',

6" 09',

00"

POPULATION

2,272

188,358

N E

Sport

EXHIBITIONS

Omega European Masters

September z-5 Spot stars from golf's European Tour at this high-altitude men's tournament. The golf course has large fairways and difficult greens, entirely redesigned by the Spanish champion Severiano Ballesteros. The players have to keep their eye on the ball, but fans can take in the breathtaking views of the Valais while cheenng on their favorites. omegaeuropeanmasterS.com

6z ONAIR Summer2o1o

GENEVA

This is a Swiss Drawing (1990-2o1O)

Until August

RATH |\,4USEUM

Originally displayed at the Jenisch Museum in Vevey, this show was produced in collaboration with the Contemporary Art Fund of Geneva and now moves to the Raih Museum. lt brings together drawings by 50 contemporary artists from all over Switzerland. ville-ge,ch

Bol d'Or Mirabaud lune

11-13

Organized by the Geneva Yacht Club, this is the most important annual freshwater regatta in Europe. Find yourself a comfortable spot on a lakeside beach or terrace and enjoy the sight of more than 500 sailboats racing from Geneva to Le Bouveret and back. boldor.ch

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LAUSANNE

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VARIOUS CITIES @ orange Cinema

the biggest outdoor movie event in Switzerland, Orange Cinema is all about watching (or re-watching) recent releases and catching sneak

OFFICIAL NAI\,IE

Lausanne SPOKEN LANGUAGE

peaks of upcoming fllms, all while enjoying the balmy night air. The huge screen goes up at dusk all summer long in Bern, Ceneva, Zurich

French

and Basel.

WEBSITE

orangecinema.ch

lausanne.ch AREA

41.37 km' ELEVATION

500 m GPS

46'31' 26" N 6" 38', 10" E

. Basel, M端nsterplatz August 5-29

. Bern, Grosse Schanze ,uly 7-August

POPULATION 1

33.280

. Geneva, Port-Noir JuIy 6-August zz

Music

@ Label Suisse Festival

. Zurich, Z端richhorn July r.5-August:.5

September r7-r9

This free event takes place every two years at Place Riponne in the heart of the Olympic capital. Organized by Radio Suisse Romande, the festival presents mainly Swiss artists such as Stephan Eicher or rapper Stress. lt's hugely popular with locals and visitors alike: 280,000 people attended the most recent edition in 2008.

labelsuisse.rsr.ch Summer zoro ONAIR 63

Let's @ ger

rear

There is no perfect body. The

digitally enhanced and airbrushed images we see in magazines are not"real" people. The

world around you, includ-

ing media images, societal pressures and cultural influences will affect and "remodel" your body image throughout your life. Attractiveness, success and fulfllment are not just about how you look on the out-

side. It's true that true beauty comes from within-someone who is able to acknowledge both their strengths and weaknesses and who is continually

working towards enhancing their own well-being and that

will radiate

an inner beauty that is clearly observable from the outside. Aiming at perfection is guaranteed to leave you feeling dissatisfied of others

and unappreciative of the positive aspects ofyour body.

68 ONAIR Summer2olo

@ -

stop

stgp . . O comparrng crlflclsrng

yourself to others

You are you and there's no get-

ting around that. Think about how you feel in your body. Is your body healthy? Remember

that changes that come with aging and childbirth are natural and unavoidable. Aim to develop a realistic body image based on what yourbody, having been through your experiences, is capable of. Beingthe best you can be is the ideal and

realistic you.

yourself

You are usually your harshest critic. You need to focus on

your strengths, not your weaknesses. What do you like about your body? Focusing on these positives will help to increase your body confidence. Practice some positive affirmations (words of encouragement focusing on things that you like about your body) when you look in the mirror. You can also enhance the positive aspects ofyour body

through make-up, a new haircut, clothing and accessories. The more you draw

attention

to features that you like about yourself, the less attention will be given to those features you like less.

Know when to ask for help It's normal if there are small things you don't like about your body, as long as you can still appreciate the positive things and you are confident in your body as a whole. But constant negative thoughts and dissatisfaction with your body image can start to have negative health effects and lead to low self-esteem, anxiety or even depression or eating disorders in extreme cases.

Signs that your negative body image may be a problem: You avoid situations such as shopping for new clothes, going to the gym, going swimming or having sex because you feel uncomfortable. You feel shameful, em' barrassed or unhappy when you think about your body. You begin to develop obsessive diet or exercise patterns.

Walk the walk Are you tmly doing all that you can to be proactive and take care ofyourbody? Body image is very closely linked to self-es-

teem, and often dissatisfaction

with one's body can lead to unhelpful thinking pattems ("We11, since I already don't like my stomach/thighs/fill in the blank, I may as well eat that extra chocolate, drink those extra glasses of red wine..."). This type ofthinking only exacerbates the problem. Instead, focus your energy on eating more healthily, finding time to exercise, quitting smoking, or drinking less. If you're thinking negatively about your stomach, do some cntnches. Take up a new activity that you enjoy.

o lf,l &?äi.?ln) coucrr Body image is, to a Large extent, unconscious, says Dr. Ghavami-Dicker. She explains that it really

stafts forming in utero and is constant§ being remodelled from birth onwards by what happens throughout your life and relationships, and by how you interpret and internalise your "emotional history": memories from your childhood, how you were cared for, messages you received from your parents, comments from peers at school. You can't undo these experiences, but ifyou can identify them you may be able to influence or replace some of the negative ones. Maybe you've had a partner who didn't care for small breasts or big bottoms or skinny legs, but in fact there are many people who prefer these qualities. Beauty is always in the eye of the beholder; work on seeing yourself through the eyes of someone who sees

lf you think your issues around body image may be problematic, talk to a professional about it. A coäch, a counsellor, a psychologist or a doctor may be able to help.

yours. o

Doing the best you can to look after your body will give you

mind that you have done everything within your

peace of

control. Looking after yourself and feeling healthierwill help to boost your inner confldence.

summer2oro OttlAlR 69

Kids in Mind wrs programming aaaaaaaaaoaoaooaaoaaaaaaaaaaaaaaaaaaaaaaaaaaaooaaaaaaaaaaaaaaaaaaaaaaaaaaaaaoooooaaaaaaa

-rrl No iargon, no talking over your head-iust good, solid, tested parenting advice @ Mondays at 1 pm C Ractrel Melvitle-Thomas, drild psydtotheraplst

Building a heal thy self-image By Racfiel Melville-Thomas

"She's the image of her grandmotherl" "He looks just like you did at that age!" Right from the beginning of life, the whole family searches for references to understand who this little baby might be, and we do that very largely from how the infant looks. Ofcourse, at this early stage, the baby doesn't have any idea ofwho she is or how he appears-self-image comes along much later. This occurs at about age 18 months to z years, when a child is able to point to his chest and proudly exclaim "ME!" Psychologist Michael Lewis famously tested this by putting a spot of rouge on the noses of babies and toddlers from age 9 months to 2 years, and then showing them a mirror. The younger babies seemed to treat the image of themselves as another baby-of

interest but without self-recogrrition. From around 15 months the children began to touch their own noses to try to Zo ONAIR summer2olo

aa ooa a aa a a aaa a aa aoa a a aaaaa

a aoa a a

o Encouraging your child's iniliwilual self-image

Familiar music will deePen a sense of belonging-even far from your origins

with their names

The next stage comes when children can begin to say things about themselves with

Ianguage, such as "Boy" or"My shoe." This is a time when they wiII echo back features about themselves that they hear adults say, so it is important that parents are aware of hidden values in their descriptions. "Clever girl" and "big boy" are fine, but every time a toddler hears "pretty girl" or"Here comes trouble!" there's a chance that these statements will begin to form the self-image the child will continue to carry in later life. Toddlers also develop their self-image by comparing themselves to parents and by imitation. So your toddler is shaping his idea of himself every time he copies you-when he is pretending to cook, or unfortunately, also when he is trying out those bad words he overhears.

Around the World There are two main ways of defining the self across different countries and cultures: One is associated more with Amedcan, Australian and some European cultures and could be described as "Individualist." These families place greater emphasis on the characteristics of each child and encourage children to be separate individuals, to describe themselves as special and unique.

ttYour

toddler is shaping his idea of himself every time he copies

you"

ACTION Say, "Hugo

built that

ACT!ON

Sing songs and tell stories from your faith or your community from the time your children are very small.

tower all by himself!" GOAL

Make time references ACTION Say, "Last vacation we

all

went to that big water Park, and you swam."

a sense

GOAt Strengthen moral rules of the group ACTION Say, "There is no

GOAt

Build

child's collective self-image GOAL

GOAt

Link their activities

investigate the red spot. This suggested that they had formed an external concept or image of self: how they actually looked from the outside.

Encouraging your

hitting

allowed in this house."

personal history ACTION

GOAL

Take photos of a visit to the park or to grandma's, glue them into a scrapbook

Encourage relationships

and make a visual story sequence to read through.

Play

GOAt

in play ACnoN

"families" with toys: Cranddad truck, Crandma truck, mum and dad cars and a car with the child's name.

Encourage individual opinion ACTION Say, "Everyone else drew

spaceships, but you did a

fantastic giraffe."

GOAt support teenagers in the

difficulties of peer pressure ACTION Say, "You can have

your

own mind and still be in the group."

GOAL

Help older children to be aware of how their actions could be interpreted by others ACTION Say, "Maybe fon

thought you

were being unfriendly by not

answering him?" GOAt Encourage children to share

in local festivities ACTION Say, "This is what everyone does in Switzerland on this

special day."

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The other approach, more evident

in Chi-

nese, Iapanese and Indian cultures, is to emphasise the child's identity as part of the community, or family, and could be described as "collectivist.,, These families place great impoftance on the child as part of the group, as someone who gains their special identity from the family or a faith. Research investigating the self-concept of older adolescents revealed these cultural differences, even ifthe teenagers lived away from the family country of origin. Thus teenagers from more Western cultures used individualist phrases like,,I am honest" or "I am more ofa doer than a thinker, " whereas Asian teenagers described themselves using social/relational attributes such as,,I am a student,, or"I am a good son."

Time and Social place In either ofthese approaches, children develop a self-concept through time-the person I was then, who I am now-and also through social contact-am I the same as my friends and siblings or different? Parents can support their child through Zz ONAIR Summer2oto

this process ofworking it aII out. The time factor means that it is an important self-concept building skill to realize that

you are the same person two years ago (or even last week, for children under 3).

This gives each child a sense of continuity, of "ongoingness."

Self-image can also be strengthened when a child is helped to make those social references which tell you both how you are similar to those around you, and how you can be different. How does your child see himself in relation to other children? To adults? To people of different habits? In the global world of today, perhaps it is helpful for children to develop a self-concept that embraces both approaches.

want them to feel confi.dent in themselves, and believe they have an opinion that will be listened to. And at the same time, we want them to feel they belong to communities to which they must relate. This combination of knowing who you are and to whom you belong is good preparation for the changes in self-image which will come with adulthood. o We

PARENTING TIPS

Be careful about labelling your cfiild rtthe clgver onetr, ..the sporty onerrr'rclumsy'1 ttmusical,t,

etc

. Watdt what you do

around your dtildrenthey will soak up your behaviour like a sponge. . Be ready for them to be different from you or from other famity members-allow a new person to emerge. . Emphasise that they are what they do and feel inside, not how they look on the outside.

PROMOTION

VILLAGE CAMPS Rue de la Moräche 74, 7260 Nyon

/ T 022 990 9400 / www.villagecamps.com

For sports and activities, exciting challenges, new skills and a whole world of confidence and freedom, look no further than VILLAGE CAMPS-the award-winning leader for Geneva Day Camps and Residential Summer Camps, tailormade with your child in mind!

to 13 years. Some activities

With almost 40 years of service to the community, VILLAGE CAMPS offers a highly respected Day Centre for children age four to 13, conveniently located at the campus of Collöge de Terre Sainte in Coppet. Programmes are specifically designed around a child's need to grow and have fun-with each age group enjoying a perfect match of games and challenges. There are six daily activity periods, plus a weekly barbecue bonanza and a special final day of fun, sport and performance. The "mini" programme is for four- to six-year-olds, the "junior" programme Jor seven- to nine-year-olds and the "senior" programme for those aged ten

change daily while others are repeated to provide consistency and help children attain goals and objectives through play and competition. With full-day excursions arranged and a range of sports, dance, drama, plus arts & crafts, it isn't surprising that so many children return year after year for a fun-packed summer.

Children enjoy baseball, softball, rugby, soccer, basketball, bowling and even Tchoukball. Each activity is designed to build and augment leadership and team-building skills. Cooking, sculpture, music, visits to

Each child's welfare is of primary concern with a counselor-to-camper ratio of oneto{ive. There is an on-sile nurse, doctor on call and Nyon Hospital close by. Fees include all activities and facilities, hot lunches, drinks and afternoon snacks. There is also an optional bus service to and from Geneva and the

surrounding area. ln addition to the Day Centre, youngsters from age seven to 18 can enjoy Residential Programmes in Leysin (Switzerland), Beijing (China),

York (England), Ardöche (France), Zell am See (Austria) and Canada (including camps in BC,

Ontario and Ouöbec). Camps offered include those specializing in tennis, golf, soccer, basketball, riding, languages (English, French, German or lntroduction to Chinese), film, performing arts, creative arts, and leadership (life skills). For complete details of both Day Centre and Residential Camps visit www.villagecamps.com or write or phone for a brochure. Summer starts here!

local farms-there is a truly

wonderful cornucopia of new and exciting things to do. Each weekday, from 9 am to

4 pm during a two-week session, children learn new skills, play new games, make new friends and enjoy freedom of expression in a sale and supervised environment that is guaranteed to boost independence and confidence.

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PROMOTION

SPORTS

INTERSOCCER r/t/l,vw.

intelsoccer. ch

Looking for a fun holiday soccer camp for your children this summer? Or after-school and weekend training sessions that offer a great football challenge? Then lnterSoccer's winning blend of activity and skills for boys and girls is certain to be a big hit-and it's the perfect way for youngsters to make new friends! lnterSoccer is a Swiss-based soccer school, run by fullyqualified, experienced coaches. With more than six years of experience in the field, lnterSoccer aims to offer a great soccer experience in a challenging but friendly environment. Boys and girls of all abili-

ties-aged three to 13-love lnterSoccer's holiday programmes, as well as its extensive lineup of term-time events. Coaching is in English (with French widely spoken and some SwissGerman), and all courses are

held at convenient locations. Two summer camps in Versoix even run until 5 pm to help working parents with the pick-up. See the lnterSoccer website for great deals and special offers if you book online now! When children arrive at an lnterSoccer session they are carefully grouped according to age and ability. This helps them to improve ball skills and enjoy team play at all levels. Children aged three to five love Mini Soccer Camp, which offers mornings-only sessions, while older ones can join full-day Junior Camps

Through a structured programme of fun, games and training, lnterSoccer creates a safe environment where children are happy to play and learn. lt also provides a healthy outdoor activity that they will enjoy year after year, increasing conf idence, introducing new challenges and encouraging new friendships. Check out lnterSoccer's specialist term-time courses for goalkeepers, its unique Girls Soccer programme plus Mini Soccer (ages three to six), Saturday Fun Footie (ages

(ages five to nine). Those

aged ten to 13 will enjoy new challenges at lnterSoccer's Academy Camps. And every Friday in Versoix there's a treat in store.... Check out Fab Fridays for multi-sports action. Holiday courses are held in Geneva and Versoix, plus Gland, Lausanne, Vevey, Basel, Bern, Zug and Zurich.

five to seven), Fun Tournaments, School Coaching and the Saturday Soccer League. Go on-score a winning goal with your family and lnterSoccer! For details of all lnterSoccer summer camps, weekly coaching programme and after-school activities go to www.intersoccer.ch.

PROMOTION

INTERNATIONAT UNIVERSITY IN GENEVA (IUG) Route de Pr6-Bois 20, 1215 Geneva / T 022 710 7110 / www.iun.ch The lnternational University in Geneva

(lUG) offers undergraduate and graduate programs in the areas of Business Administration, lnternational Relations and Media and Communication. IUG was again selected this year among the ten best business schools in Switzerland by EDUNIVERSAL.

AII classes are held in English, with several starting dates during the year. Undergraduate programs start in January,

April and September while graduate students join in December, March, June and September.

IUG has educational links and exchange programs with several universities, including Tulane University, USA, ESIC in Madrid, Spain and ISC in Paris, France and Thammasat, Thailand, among others. ln November 2009, the University was granted a new accreditation by ACBSP.

ST GEORGE'S SCHOOT TN SWITZERLAND Clarens/Ivlontreux, T 021 964 3411 / Neuch채tel, T 0327241940 / vuww.st-georges.ch

With a renowned tradition for excellence and open-mindedness-St George's School in Switzerland is the only Britishstyle co-ed international school offering day schooling, full boarding or a unique weekly boarding programme. Some 450 students from 40 nationalities follow successful IGCSE, lB or High School Diploma courses and enjoy small teaching groups and individual attention.

Founded on the ideals of sound learning, appreciation of natural beauty and international good will, St George's welcomes pupils from three to 18 years at Clarens, Neuch채tel and Verbier. Students are happy to achieve their academic potential in a secure and creative environment, with structured pastoral care, a wide range of sports, career advice plus fascinating extracurricular & cultural activities.

Looking for fun boarding or day camps for ten to 16s? Check out St George's Summer Camps: entertaining July/August programmes featuring languages, sport and culture.

See website for details of St George's School in Clarens, Neuch채tel and Verbier. Plus Summer Camps.

LAI\IGUAGE

ECOLE.CLUB MIGROS T 022 379 61 61 / vvvtrwecole-club.ch Learning French at Ecole-club Migros means joining a strong and efficient tradition of foreign language learning, with more than 60 years' experience of opening up new horizons. Ecole-club Migros also offers a dedicated schedule for English-speakers, M-lnternational Programme, where all courses are taught in English. Learn to draw, become

a master cook or discover how to take amazing photos. Simply decide on your goals and let Ecole-club Migros, with its broad range of recreational courses, help you achieve them. Excited about yoga or speaking French, German or ltalian, studying Art History, handicrafts or art? At Ecole-club Migros

wishes can come true with day, evening and Saturday classes. All teachers are highly motivated and qualified experts and the lively learning environment is relaxed, yet stimulating. Acquire and develop new skills, make new friends and establish new contacts! Ecole-club Migros courses are reasonably priced with no hidden extras. Why not give it a try?

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EDT CATIOI'I

THE OPEN UNIVERSITY

tifr /

wvvw.open.ac.uk / switzerland@open.ac.uk quoting code CHLAOA I

Free study resources on iTunes and OpenLearn are just two new initiatives from the Open University-he world's most successful distance learning university. More than 200,000 students enjoy the OU's innovative teaching and materials and the OU Business School is the world's largest MBA provider with triple accreditation (AACSB, EOUIS, AMBA). OU distance learning in English is supportive and flexible, and more than

50,000 students worldwide are sponsored on relevant, work-based courses, progressing at their own pace. Materials include textbooks, CDs, DVDs, online forums and course websites. . Among top five UK universities for teaching quality. . No. 1 for student satisfactionThe Times/UK National Student

Survey 2009. 600 courses available.

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OU modules combine towards a BA, BSc, LLB, MA, MSc, MEd or MBA. Bachelors: no previous qualifications needed. Courses include: Business & Management, Childhood & Youth Studies, lT & Computing, Education, Environment & Development, Health & Social Studies, Mathematics, Modern Languages, Science, and Social Sciences & Technology.

PROMOTION

EDUCATION

INSTITUT INTERNATIONAL DE LANCY Avenue Eugene-Lance 24,7272 Grand-Lanry, Geneva / T 022794 2620 / www.üI.ch

With a proud tradition of educational excellence, The lnstitut lnternational de Lancy in Geneva now offers a comprehensive English programme from preschool to sixth form. Mr. Norbert Foerster, Director at lll, emphasizes the fact that children benefit from daily exposure to different languages.

At the school, respect for cultural diversity is promoted through English and Frenchtwo of the most recognised international languages-thus

uniting the students and teaching staff, who together represent over 8O different nationalities. English Primary and Secondary classes closely follow the National Curriculum of England and Wales, which allows Secondary students to prepare for their Cambridge University IGCSE examinations in Year 1 1. The English programme includes French as a Second Language at a level to suit each student. llL is also an lB World School

offering the lnternational Baccalaureate Diploma Programme in Years 12 and 13 (ages 16-19). ln order to be accepted into the English Section, students are required to have been previously educated in English. The French Section (ages 318) also places great emphasis on learning English and students have the possibility of following cefiain subject options in English. llL prepares the children for Cambridge and Trinity College examinations and students with a high level of English may follow IGCSE courses.

The French Section prepares students for the French Baccalaureate and Swiss College entry. The lnstitut lnternational de Lancy has a convenient loca-

tion with attractive grounds and a welcoming atmosphere. Formerly Collöge MarieThöröse, the school has a unique and prestigious

tradition of academic excellence and innovation. Sporting activities and an exciting extracurricular programme challenge and inspire each student. Founded in 1903, the campus today houses the latest facilities and technology, including three ICT suites, two gymnasiums and a modern cafeteria.This year the lnstitut lnternational de Lancy inaugurates new additions to its facilities: two high-tech science laboratories to complement the two already in place. The lll school day ends with an option for supervised homework that extends until 6 pm. Activity programmes are scheduled on Wednesday afternoons and in school holidays. For further information or to arrange a personalised visit, please contact the school and discover for yourself the warm and studious environment.

ASC INTERNATIONAT HOUSE Rue de Lausanne 72, 1202 Geneva

/T 022731 8520 / wvvw.asc-ih.ch

Geneva Secondary School opened its doors in September 2009 as part of ASC lnternational House, known for its progressive, innovative language teaching since 1974. Aimed at students aged 'l 1 to 16, it follows the English National Curriculum (Key Stages 3 & 4) leading up to IGCSE examinations. With a maximum class size of 16, the school offers affordable English private education (CHF 1 2900 per year) for mother tongue and non-mother tongue students. All classes are taught in beautiful purpose-built premises in Chetelaine, Geneva, just two minutes from the motorway. For more information and contact details visit wwwgsschool.ch or call O22 795 751O.

Geneva Secondary School is the natural stepping-stone to the British A-Level programme-an alternative path to university. The A-level College, which opened in 2005, offers a two-year, full-time course for Anglophone students aged 1 6 and above, aiming to enter university in the UK, the EU or Switzerland. Taught in groups of maximum 10 and closely monitored by qualified staff, students can maximize their learning potential. Full-time tuition fees start from CHF 12,900 per annum and all classes are taught on the Geneva Secondary School premises.

programme for children aged 7 to 19this programme is run in partnership with

For those living in the Pays de Gex,

For more details of any of the above programmes visit www.asc-ih.ch.

France, ASC offers a bilingual school

lnstitution Jeanne dArc in Gex. For more details contact bev.dubuisson@asc-ih.ch. All of the above programmes are owned/run by ASC lnternational House, Geneva's leading language school. With two centres in Geneva and a large teaching centre in Vevey, ASC offers private and corporate language training in 1 1 languages. ln addition ASC also offers recognized teacher qualifications for English and French.

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Fridays at 1

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Hester Macdonald

Reachlng hlgher

MEO-Park

The classic nursery rhyme

asks, "How does your garden grow?" ln the case of Zurich's MFO-Park, the eye-opening answer is, ttUpltt By Hestcr Macdonald Landscape architecture in Switzerland is in rude health, with both public and private projects creating interesting and engaging spaces-and an embarrassment of innovative designers with international proflles. Hester Macdonald set out to discover what went into one of the best-known projects of recent years: the MFO-Park in Zurich, designed by Raderschall Landschaftsarchitekten.

Kienast and was invited to work in his studio as the first staff collaborator after he graduated in 1982. Eight years later, Raderschall Landschaftsarchitekten was launched in partnership by Roland and his wife, Sibylle Aubort Raderschall, also a landscape

architect.

Pยงect

Raderschall's signature project is the MFO-Park in Zurich's Oerlikon district. This truly extraordinary example of urban renewal, situated at the comer of Sophie-Tauber-Strasse and lames-Ioyce-Strasse just north of the Oerlikon railway station, is well worth hunting down at any time of year. The park was created

Bad<ground the son ofa landscape architect, Roland Raderschall was initially determined to become an architect, but after one year of studies, he realised his real interest lay in his father's footsteps. He studied under the great Swiss landscape architect Dieter Bo ONAIR summer2oro

the team has since grown to three partners, u landscape architects, a draftswoman and an apprentice in the pretty Lakeside town of Meilen, a short train ride from the centre ofZurich.

The

"This truly extraordinary example of urban renewal

in 2ooz on

a disused

works, the Maschinenfabrik Oerlikon. The word "park" doesn't really describe the space adequately. It's a large structure, 1oo metres long by z5 metres wide and r7 metres high, with walls of sturdy metal posts and stainless steel cables that create an airy and open building. There is a second floor with a

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"Designing gardens means experiencing stories. Stories may have an end, while gardens are never completed. ln this sense, our garden stories-at least the good onesdon't have an end, but new chapters are always being added to them" -Oieter Kienast, one of

the grea

test landscape architects of his generation, in his 1 997 book Kienast-Gardens

gangway reached by stairs. And all of the posts and wires are covered by a huge variety of climbing

plants. The structure is bright and welcoming, open to the sky, and the ciimbers i-ielp to make the

building feel very natural and green. Raderschall worked with another landscape firm, Burckhardt

Partner, and steel cable manufacturers that create this super-green facade.

The Vision couldn't even see the park when the competition to win the commission was launched as the original building was still there. But "it was just a fantastic space," Raderschail says, "an idle, industrial room, flooded by light and empty. We thought about doing something like that. Having a huge room that is good for end use but that is basically just a beautiful space." The team

They wanted to create something in the same scaie as the previous building and those around it, but covered with green plants. "We wanted MFO-Park to sit in there like one of these surrounding buildings, but of course with a totally different use . This hybrid, it's a house and it's not a house. It's a room, it's got walls, it's got a roof, but it rains

inside and birds fly through it." Summer2olo ONAIR

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CHALLENGE #3:

CHALLENGE #I:

The Site

Plant

Not only could they not see what the final site was going to be like, the newly proposed surrounding buildings were not defined either. Moreover, the site was badly

themselves onto walls, and are not suitable for climbing up cables. The initial plan was for a limited plant palette of only three or four different plant varieties, but this was quickly abandoned when they considered the three

polluted. Solution: They carefully studied the integration of how the structure touches the ground and the sizes of the gaps between the hardscape elements, keeping in mind that the site needed to be accessible from all sides. Enormous quantities of polluted soil had to be removed and replaced.

different facades with different exposure and the differing requirements of the plants on the inside and the outside of the facade.

Solution: Instead the team worked with plant producers to create a kind of living plant laboratory of all the climbers available on the market at the time. At 17 metres high, it was clear that plants of differing heights would be required in each planting hole: small (under 3 metres), medium

CHALLENGE #2:

{ t

Upkeep Engineers and architects also had to flnd a way to separate the plants from the structure itself, in case any ofthe plants died and needed to be removed, but also for maintenance purposes.

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Solution: They designed a high-tensile web for the plants that is 50 centimetres away from the structure itself. Raderschall worked with the manufacturers of the high-tensile cables to provide the perfect knots and growing support to allow the plants to thfve.

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Many typical climbers, such as Hedera helix (English ivy) stick

or tall. The planting scheme on paper is a thing ofbeauty, colourcoded by variety and size.

Then & Now Raderschall is still passionate about the capabilities of climbers. "Climbers are really fantastic plants. You've got all different kinds ofleaves. You've got hardy ones and evergreen ones, with all sorts of different flowers on them and many of them have a very nice scent. After all, they also need very little space on the ground, but they can grow up to 40 metres taII. You can guide them with your wirework and have them where you want them." A yearly update follows the fate of the plants. If they die, they are only replaced twice. So far, the wisteria and roses are doing particular§ well, but some of the clematis varieties have not been quite so success-

ful. Raderschall and his team expect that this process of elimination will whittle down the original r3o

plant varieties to something more like 30 or 40.

In the meantime, the living plant laboratory is of great interest to professional growers, other architects, and anyone planning to plant some climbers. Every plant is well labelled and you can find plenty :

ofinspiration here.

(Continued on p.85)

Summer 2oro ONAIR 83

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I f, Patrid« Schöni

Patrick Schöni

Eva Bruhin

Age:39

{

Design Philosophy

Born: Bern Training: Educated as

'A garden is a mirror image of the personality. Therefore it is important for me that all facets of the surrounding field-place, embedding in the landscape, the character ofthe people who live there, architecture , lifestyle-can be

seized. The important thing is that I can create a garden which contains a high degree ofindividuality and authenticity. I prefer to draw the flrst sketches together with the customers in their garden or on their terrace."

1' I

"Nature, with its varied landscapes, for me is a great role model. The ability to catch myself in daydreams, this is the origin of my ideas. The garden cultures ofbygone eras are also a big source of inspiration for me."

'According to the situation I use different materials. The most important things in a garden are the plants and the knowledge about their properties and uses."

Proudest Design Moments

A marvelous, Mediterranean garden as a

stage for unusual architecture. Work

progress, Son Vida, Mallorca.

Various gardens ofprivate clients

in Switzerland. I

speciflc requirements and perfectly embedded in the garden's surroundings. . . are characterized by generousness, simplicity and elegance.. .bring together function and aesthetics to form a creative whole,"

lnfluences "Modem art, colour design, architecture

(minimalist and international style), English lush planting style, nature."

lnfluences

Key Plants & Materials

"My desigrrs are unique, meeting the clients'

Key Plants & Materials "The newest, very sensuous concrete developments (such as coloured concrete, concrete with ornamental reliefs, light concrete...), evergreens, bulbs, low-maintenance perennials, new and unknown plants."

Proudest Design Moments

Show Carden: "Colours of the South" Coloured concrete, influenced by Mexican

modem architecture.

Show Garden: "Ode to the summer" Inspired by (the form of) ovals.

Private Carden: "Flower Rooms"

contemporary interpretation of the traditional local architectural style

ofthe early 19oos.

a gardener, studied as a

horticulture engineer with {ocus on planting use and landscape design, teaching assignments at different educational establishments in planting knowledge and garden design, expert for masiership examination by Jardin Suisse. Lives: Rapperswil-Jona (SG), Offices in Horgen (ZH) and Fislisbach (AG).

Mode of Transport: Car, railway, plane. Essential Kit: Transparency paper and blue felt-tip Pen, iree mind for ideas.

Won't Leave Home

Without:

Family, hidden places in the garden or nature.

Contact Gartenideen www.gardens.ch Office: Oberdorfstrasse 33, Horgen, T 044 780 87OB Office & Showgarden: Bernardastrasse 40, Fislisbach T 056 470 3076

(gtg,, Eva Bruhin

Age:38 Born: in Switzerland to an English mother and Swiss lalher

Ciardina Awards: zoo4 Cold, zoos Silver, zoo6 Cold, zoog Silver.

Trainingr Studied Garden and Landscape Design in London at the lnchbald School of Design; Psychology and Public Health in Zurich, Bern and Basel. LiYeSr Bern, but works wherever

( I

she is needed. lUlode of lIansport Mainly by bicycle, which is green like grass

of course.

t' I

Colours ofthe South

I:,

Essstttial Kit Digital camera for insphing snapshots, money to have coffee with great people, pen to take important notes such as website of Li Edelkoort.

Won't Leave Home Without: Eyes open lor the nice, inspiring and aesthetic things in life.

Contact

eva bruhin design - gardens and landscapes www.evabruhindesign.ch Offibe: Oberdorfstrasse 33, Horgen, T 044 780 8708 Office & Showgarden: Bernardastrasse 40, Fislisbach, T 056 470 3076

Cardens by Patrick Schöni

Odetothesummer

summer2olo ONAIR 85

PROMOTION

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ffi

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summer2olo ONAIR 8Z

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88 ONAIR summer2olo

ADVERTISERS DIRECTORY

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summer 2o1o ONAIR 8g

The

National

wrs programming

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.1rl

Qs1 a head

start on youl O"V

Uleekdays from 6:30 to g

am C

Conor Lennön, Carla Drysdale and lad<ie Campo

Keeping the Romansh alive Bad« in March, a fresh-faced politician representing Geneva

at the Federal Palace in Bern came up with an idea to improve communication between the different language regions. By Conor Lennon

But what would that language

English, Esperanto or (my favourite)

be? Hodgers proposed

Switzerland's founh national language: Romansh.

was warmly welcomed in the

cantonal capital, Chur. It was a great experience; I got to meet many colleagues, musicians, fllmmakers, artists and

philosophers, all of whom work in their native language. Some listeners may remember

that I got all over-enthusiastic and decided Romansh was the language forme. Some made the observation (not entirely unreasonable, in reuospect) that it might be more useful to learn, well, a language that people actual§ speak.

idiom. Romansh speakers will tell you they resent efforts to introduce RG in kindergartens and (the topography again) that they feel no affinity to any kind of "pan-Romansh" nation. Instead they identify with their village and, at a

push, theirregion.

t Francophone Antonio Hodgers said (and I'm paraphrasing here) that French and ltalian speakers flnd it very hard to communicate with Swiss-Cerman speakers because of the multitude of flercely guarded dialects. one ofhis ideas for solving the problem is to nominate just one national language and relegate all the others to regional languages.

gramme presenters will speak

proudly and resolutely in their

literature, and there are significant differences between them. Vallader is the language ofthe Lower Engadine, Puter ofthe Upper Engadine (the region which contains

Saint-Moritz), Surselva covers the west of Graubünden, in Disentis and environs, Sutselvan in the Thusis area and finally Surmiran in central Craubünden. They are all closely related to vulgar Latin

but the topography (this is, after all, the canton of 15o valleys) conspired to create enough differences to ensure a speaker

ofVallader finds a

But Lia Rumantscha insists the new standardised form is the way to keep the culture alive.

It is

RG that has become the fourth national (and quasi-official, meaning some but not all

government documents are translated into RG) language. And it is RC that is taught at my local university. The flrst half of the weekly lessons is devoted to RG language and grammar, the second half to socio-linguistics, or "Romansh as it's spoken" which bears little or no relation to the first half. So I'm essentially speaking a language no one writes or speaks, not even native Romansh. This may seem perverse, but I have to admit this is part ofthe attraction.

But the lack of Romansh

Surselvan speaker completely

Romansh, eh? Only o.5z of the population are believed to be fluent in this little-known lan-

speakers in Geneva didn't put me off. Surely, leaming the language would help me to get

incomprehensible.

guage; however, it does have a few things going for it:

to the nub of"Swissness"?

andyou come up with, according to best estimates, around

I spoke to Romanshophone author and philosopher Iso

60,000 speakers. Add to this the fact that every Romansh

Camartin about m]4 dilemma when he came into our studios this spring. He told me to stick with it: If you're curious about the oldest indigenous Swiss culture, RG is the best way in.

For example,

is a genuinely

Swiss Romance language

which doesn't exist anywhere else. It's spoken by the mountain people of Craubünden, which is even the home of Heidi, for goodness' sake. There's even a national, z4l7 radio station broadcasting in Romansh (Radio Rumantsch) and a daily TV news bulletin in the language, shown on the main Swiss Broadcasting Corporation channels. However, like so much

Switzerland, it isn't that simple. And I'm talking from experience. A couple of years ago I took The Wrap to Graubünden for a week and go ONAIR summer2olo

Well, notreally. bought a"teach yourselfRomansh" DVD (yes, it does exist) I

and memorised some words and simple phrases. No problem. Then I signed up for a language and literatur_e course at the local university. Easy. Then came the slow realisation that I might have been better

offwith Esperanto, and not just because more people speak

it.

There isn't just one Romansh. There are, in fact, flve recog-

nised "idioms" of Romanshand don't you dare go calling them dialects. They are distinct languages, each with its own written form and body of

Cather all the idioms together

speaker needs to be

fully

conversant in both High German and Swiss-German to survive and you can understand why Lia Rumantscha (liarumantscha.ch), the body set up to protect and promote the language is concerned about

its future.

1982,

they

created another language, called Rumantsch Grischun (or "Craubünden Romansh"), otherwise known as RC.

Romansh speakers will be pleased to hear you attempt to speak (a form of) the language and you can communicate with anyone from Savognin to Scuol. In fact, they might end up using you as an interpreter! o

Unfortunately Romansh speakers don't like to speak, write or engage

with Rumantsch

Grischun. If you listen to Radio Rumantsch, the news will be read in Rc but aU the pro-

Ched« it

out

A Romansh' Eng I ish d iction ary can be found at mypledari.ch.

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The Poet and the iournalist I became a journalist before becoming a poet. At least

"real" poems didn't emerge until l had already spent more than a decade working in media. By Carla Drysdale

At 16, like many of us, I wrote some mediocre, if not awful poems as part of a high school assignment. But my English teacher thought they were good enough to send out to a poetry contest. They didn't win. They weren't even runners-up. Her response to this failure was, "Well, yours were so good I can't imagine what the others must have written." And that probably helped keep me writing, albeit in secret, over the next few years.

one does is to make a small machine out of words that re-creates the same feeling

My secret buming within was simply an inexplicable urge to write. I didn't understand it or even question it. It just was (and still is). I didn't grow up surrounded by writers. I was the flrst in my family to go to university, and for me, it was journalism school in Toronto. It seemed the Iogical choice, given my love of words and stories, and the need to understand the world around me by asking questions.

It would be a year and half before Molly and I actually met in person. Our correspondence was of the old-fashioned mentoring kind, through snail mail. I sent her my stabs at making poems, and we discussed them by telephone. Since then, I've

journalism career unfurled, flrst writer and editor in magazines, then joumalist, producer and presenter in As my

how do I reconcile my double life as

poet and journalist? After all, as Stanley

Kunitz, twice-appointed United states

place." That's what I wanted to do. To discover, express and connect through making art. Thus I made my way, by calling people up and asking questions, to the American poet Molly Peacock's voicemail. When she called me back, from her New York City to my Bern, I was a little

poet laureate said: "The poet is an anomaly our culture. The goal of our culture is

tongue-tied.

been to graduate school in NewYork to

study poetry, gotten married and had kids, and flnally had my flrst book of poems published. I still entrust my poems to Molly's poetic divining rod.

money and power. And that's not exactly what poetry is about. What is it about? That's a hard question. It's about anything the human mind and unconscious can produce. And that's infinite." For me, the poet and the journalist have worked out a deal: They feed each other. The journalist puts food on the table for the poet to eat. And the poet is entertained, even fed and inspired by the

journalist's work. o Carla Drysdale's first book of poems, wa s publishedby Tightrope

Little Venus,

B ooks in To ro nto in N ovember zo

Poems are not news stories, and yet they are news. Announcements from the inte-

radio, I pretty much forgot about poetry as a thing to seriously pursue. In my twenties I was busy exploring the world and its people though my work as a journalist.

rior, sometimes commenting on the exte-

private place-my journal-to work out my thoughts about what was happening in my life.

still needed

in another human being, any time, any

Yet I

event, truth telling, lucid communication and some digging and revising to get things dght. But whereas joumalists are accustomed to working in the din of newsroom clatter and chatter, writing a poem requires deep listening in a non-distracted state. In a sense, it's like eavesdropping in on the continuous stream ofan inner radio broadcast. The delicious hum is always there, barely audible and underneath everything else. It's the tuning-in parr that's hard.

Then one day in my early thirties, I experienced a sort of emotional volcanic eruption. The catalyst was the ending of an important relationship. Breaking up is always hard to do, but this one catapulted me into a radical rethinking of possibilities for my life. To an urgency to write real poems, to dare to think that I could write them and to try to flnd real poets who could guide me in the endeavor. To quote poet Stephen Dobyns: "One writes when one is unable to remain silent, and what

rior, they are news of ideas and feelings made into line, verse, rhythm and rhyme.

Journalism-in its multiplicity of new media forms-records, announces and analyzes what happens in our daily lives. Po-

etry enacts the human condition with Iittle word machines of sound and meaning on the page. Like journalists, poets try to understand and describe the human condition. But journalists are driven by outer events while the poet's impetus comes from inside. Both seek to connect and communicate.

journaiists must also have a sense and understanding of society in order to shed light on it. Poets and journalists

Leap This evening I linger in their room Ionger than usual, resist my impulse to get out, away from them, to peace and privacy. lnstead I yield to the buttery nightlight shadows, take in the room. My hand scratches his lean, bare back. When he says, "Mom, move your fingers apartl'there's a little leap in me, glad he knows how to ask precisely for what he wants, as we lie there.

-Carla Drysdale

Good

Rep ri nte d with The Same Press

p e rm

ission from

(thesamepress.c om); Spring

zoog

share a passion for the closely observed Summer2olo ONAIR 9t

TIr he Wrap wrs programming aoaaaaaaaaaaaaaaaaaoaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaoc

..rl

Spotlighting the day's events and what ties ahead

Weefaays from 4:30 to 7 pm

Susan Ftory

Random musings on the matter of image It was the first thing you noticed, even before you got within reading distance of it. Some sloppy someotl'" had slapped a crude advert on the side of a car, thoroughly askew. The info was sloping, the sloppiness very much at odds with the message-from a home cleaning outfit: We Make Your Home Sparkle.

With the same care and attention to detail you've applied to affixing that lame marketing pitch to your car, your first chance at impressing me? The vehicle was that little bit grubby too. Mine's worse just now, in deep need of a car wash massage. But, hey ho, I'm promising no one to make their home glisten for a few dozen francs an hour. The cleaning firm's mixed message was a car crash as far as imagebuilding goes. And when it's a service industry competing for my business, I expect more.

But I part company with the unsettling fixation on image we in the West seem to be foisting on ourselves these days, to varying degrees. As a teenager and lor far too many years beyond, I too suffered an extreme obsession with body image-starving for weeks to ensure concave tum and chiselled hips and over-exercising in the days of high-impact aerobic manoeuvres. The Irustrating by-product of all that craziness? Busted knees-two operations down alread5and a sluggish metabolism that seems resistant to all natural attempts to push it into a higher gear, Many of us seem to learn far too late in life that Mum and Dad were

right: What stands you in best stead throughout your daily travels and travails is how you are, how you behave, not how you package and proclaim yourself.

gz ONAIR summer2olo

lmage is so much less about the cut of your biceps and the cost of your

clobber/ home/car. lt's about being a loyal friend/partner, a reassuring presence all the

time, wherever you are, whatever happens, consistent, reliable, caring. And, at the very least, being genuine in your dealings with people. Anyway, as you get older, it becomes harder to defend self-serving myths of your own creation.

Now's the perfect time to refer back to the title of this little piece. Profundity was never promised. Only random, stream-of-consciousness musings.

When I suffered the loss of my dearly beloved a few years back, I reinvented my professional self in a devil-may-care, life-is-short nanoinstant. And I, oddly, enjoyed the immediate, deliberate loss of my professional identity. My "image'took quite a hit when ljacked in my hard-won, faux-glam career as a TV presenter and reporter for a job as a property

developer-"demon speculator' to many. I

forced steel joints-was my low-budget ticket to the world of architecture and design. I

adored picking

my way through

the dusty ruins of stripped-out houses, whizzing around fittings and fixtures showrooms admiring the groove of a bathtub faucet and the style of floor tile. Getting to make all the design choices was superb. Hard-core journo friends were aghast.'Yes, you've always loved architecture and design Susan; we're all obsessed with property (l was, after all, living in property bubble London), but-shock, horror-you can't be serious, a property speculator?' It was as if I'd declared my intention to start pitching the nation's grannies off those famous white cliffs of Dover. There was no career choice more questionable, no breed of besuited hordes more reviled than those doing property deals. Save politicians and journaF ists, lthought, recalling a poll that put all three professional groups at the top of the most-hated, leasttrusted charts. I neglected to draw attention to the fact l'd been a political correspondent in Canada. Strike three for me.

cared nol a bit. I had long

harboured an unfulfilled ambition to be an architect. But I could never see a way of jumping off the earning train to study for the requisite seven years plus. There was also the pesky reality of my limited aptitude for calculus and trigonometry. So having a hand in deciding

which load-bearing walls to smash down-l now know a lot about rein-

There were more dropped jaws a few months later when I added 'furniture designer'to my business card. I learned not to invite judgments from just about all I encountered by glossing over my first career in TV newsland. The property and furniture manufacturing folk couldn't believe I no longer got a buzz out of being on the telly. Only other designers understood why I'd trade formu-

laic creativity with words and pictures for their brand of similar but different, more tangible, longer-lasting than news reports of 2-minutes-30. The takeaway for me after sampling a couple more professional hats over my years away from broadcasting, was simple: Suit yourself, image and perception of same be damned. As long as your moral compass is still firmly in place, who cares what others think? In huth, they don't really care what you're wearing or doing anyway. They are far too involved with their own lives. Back to hats. I'll relish inviting more insta-judgments, setting more tongues wagging, when I become the protagonist in one of my favourite poems. lt's called Warnrng by Jenny Joseph. Copyright restrix prevent me from printing it here but it's a snap to find on the web. lt's a wistful rejection of conformity from a woman who longs for the day when she can do whatever she wants, when she's old. She dreams of wearing a purple cardigan with a red hat that doesn't suit her, of spending her pension on brandy and satin sandals, gobbling samples in food shops and racing round pressing alarm bells. It ends with her musing that per-

haps that level of gleeful abandon and complete disregard of what others might think might best be achieved by practising a little now, when she's still young: So people who know me are not too shocked and surprised. When suddenly I am old, and start to wear purple. I'm halfway there; already have a red hat, lovely beret, and I'm sure it won't be long before lfind a suitably clashing purple cardigan. Let the practising continue. a

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Me, my lob and I You are

what you eat?

Nonsenseyou are what you do. By Fbte

For.tol

Your place in the.tree. Career rising or falling? Is yourjob hell on a stick or a source of constant delight? (If it is let me know where you work.) I don't need to be a psychologist to tell you that self-image and job

satisfaction are entwined. Competence: Are you good or

lousy at what you do? I've been OK at some jobs, and crummy at others. Try as I might, I can't help but carry this awareness around with me. Money. Do I need to go into speciflcs here? When it comes to bolstering your self-image a bit of liquidity can't hurt. So,

if somuchof ourimageis

tied up in our work, where does the winding nature of the modem career path lead us? If you are zo and entering thejob market, you can expect to change jobs at least nine times in your working life. At least three of those changes will be radical. That's not the same as it was even a generation ago.

very flt and strongbut did nothing for my manners (just

askmyMum). Similarly, when I set up the caf6, I have to admit I felt the smug satisfaction of the petit bourgeois when it flnally became clear that the business was going to survive beyond the next rent payment. Hey, I was an entrepreneur! One of the worst the world has ever known but by golly,

there I was.

"You might say to yourself: Who cares what I do, and what people think about what I do. Nice try but for others looking to do some quick pigeon-holing, your occupation is key" a major climb down when I had to don a suit and

It felt like Hands up if you've everbeen in this situation: You're at a party making small talk with someone you don't know. After exchanging the usual "...so how do you know Bill then?" there's a pause and, you know it's coming: "So what do you do?" What they don't say is: "Been eating any carrots then?" The simple fact is

that, in our

society, whatjob you have is a key for others in deciding who you are. In a perfect world you have something a bit cool to teU

them. You might be a cow-

boy or a monk, or maybe you run an empire. On the other

hand, it might be something a tad less s端eet cred (I met someone just the other day who worked for a major Swiss Bank, "pafttime!" he quickly added.) Either way, people are going to ask and you are going to have to give them an answer. And be rated accordingly.

with

(My favourite all-time answer to this question was given to me by a dissolute blue blood

from the UK, who was, in the metric of measuring these things, more than ro steps away from lhe Throne but less than roo. "Do?" she said, genuinely puzzled, "We11, t spend fourmonths here in Chelsea and the rest in other places.") You might say to yourself: Who cares what I do, and what people think about what I do. Nice try, but for others looking to do some quick pigeon-holing, your occupation is key.

oK, you might say, so that's them and you're you. I don't buy it; our self-image is in part created by what others think of us. Or what we think they think of us. What's more, in all sorts ofsubtle and not-so-subtle ways, how we eam our daily bread shapes who we are. There are your colleagues: be they car salesmen or calligraphers, beggars or builders. You spend up to a third of your waking hours with them and the exchanges you make with them are going to be

influential.

Well, I'm not zo but I am the poster boy for radical career

changes. In chronological order I have been employed or selfemployed or just hung around

farm hand and tractor driver; wool presser (making bales of wool from freshly as a

shorn fleeces); assistant housemaster at a posh boarding school; fundraiser for Greenpeace; toll collector on the Sydney Harbour Bridge; graffiti remover for public trains; student; caf6 owner; unemployed wasuel; travel agent; corporate trainer; home-maker and a radio presenter. It's not the full list but in there I count my quota ofthree radical career changes already. Maybe four.

While I had them, some of these jobs were very much tied up with my self-image. Wool pressing was hot and difficult

work that made me stink like a sheep's armpit, but I loved the "honest toil" as only a graduate who didn't expect to face a lifetime of back-breaking manual labour can. It also got me

head into a soulless office to help other, richer people with

their travel plans. The company did all it could to make you feel that the world swooned at the feet oftravel agents, but somehow I always knew better. And then, pinch me I'm dreaming, I'll be damned if I'm not a broadcaster working in the humanitarian capital of ' the world. For me, that has the party credibility t've always hungered for. But then, a funny thing happened. Since starting with WRS, I've had two terrific children. Now, I have another opening gambit at parties. People can and do ask ifyou have kids, and then they might ask if I have a photo. My phone has 329 photos of my family in it and I say to them: "Well, as it happens, I do have one or two. How long have you

ifwe never get to talking about my work, well, that's oK with me. o got?" And,

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Dateline CH

wrs programming Jo o a a a a,a a a a a a a a a a a a o a a o a a a a a a a a a a a a o a a a a a a a a a a a a a a a a -rrl A quizzical look at Swlss society @ n rrcOay" on The National C tmogen Foulkes

Not long ago I was watching a British charity game show, ยงportRelief, in which famous sports men and women, as well as pop starยง, actors and comedians, get together to raise money for needy causes.

have never tried to create one. Switzerland is in fact a country which to all intents and purposes shouldn't exist. A small nation of less than eight mi[ion people,

derstand the people in the next valley? This focus on local identity is irritating to

speaking four national languages.

One of the competitions involved a famous footballer arriving on stage, looking rather well-padded, wearing the football jerseys of all 3z teams competing in this year's World Cup. As he took them offone by one, his teammates-professional spofts men and women all-had to gUess which countries they represented. The ansfvers came thick and fast: Korea, Honduras, Cameroon, Slovenia-all were recogrised.

Libya's Colonel Gaddafl has famously argued that Switzerland should be divided up and the resulting portions retumed to the countries he claimed they rightfully belonged to: Germany, France and ltaly. Given Europe's bloody history, up to 1945 anyway, that might have been the most logical fate for Switzerland, but somehow that didn't happen. In fact, Switzerland has managed to remain stable and peaceful for over r5o years.

Switzerland's linguistic regions; Frenchspeaking Swiss are frustrated to spend years leaming High German in school, only to arrive in Bern or Zurich to frnd a very different Language is the norm.

Iust one provoked frowns of confusion. Iust one remained at the end, forlom, unrecognised and unclaimed.

How has it achieved this? Partly, I think, because there is no national identity.

This isn't such a problem when things are going well for Switzerland, but it is when the Swiss need friends. The last u months have been a harsh demonstration of that; in the long row with Libya, no one has really come to the aid of Switzerland. Instead, the European Union scrambled to accommodate Tripoli. In the controversy over banking secrery and tax havens, huge pressure has been brought to bear on Switzerland, rather less on regions which operate similar non-transparent fi.nancial practices (the state ofDelaware, parts of

Yes, you're

right: switzerland.

national team's red strip wasn't identified by anyone; a sign, perhaps, of just how little recognised, misunderstood even, Switzerland is by the rest of the world. The Swiss

I have always felt that Switzerland is, more than most countries, defined by a series of clich6s and stereotypes. What does the average non-Swiss person know about this country? Cheese, chocolate,

watches, mountains, banks. And about the Swiss themselves? Punctual, obsessed with hygiene, lacking a sense of

humour, boring. Now it's true that there are plenty of stereotypes about other nationalities too, but somehow the Swiss ones seem to be more powerful, more all-pervasive.

think,

is that the swiss, despite an almost pathological desire to know what the rest of the world thinks about them, have neverbeen that interested in having a national identity-and

The reason, I

gO ONAIR summer2oro

noi-Swiss living in Switzerland. It makes them feel shut out and makes integration very difficult process. It iยง even, from

time to time, a source of division between

Think about it: what kind of national

identity could the Swiss

have? Stressing the Cermanic side would upset the francophones, giving the Romands an advantage would offend the Ticinese. And so the Swiss built a stable nation by creating a very decentralised, diverse country, in which all languages are equal, and individual cantons and communities have far more power than the federal govemment,

But while this works very well at home, it really doesn't help Switzerland's image abroad. No particular brand is projected, no concept of switzerland or the Swiss has been marketed to the world.

And, quite frankly, I don't think the Swiss are capable of it. Most swiss people, when asked where they come from, don't say Switzerland, they give you the name of

But above all, the emphasis on a local identity rather than a national one means that the rest of the world gets those clich6s about Switzerland-cheese, chocolate, watches, banks-and very little else.

the city oflondon). But what else should the Swiss expect? Ifyou don't try to project yourselfto the outside world, if you stubbomly refuse to join the clubs everyone else is joining (the European Union and for a long time the United Nations as well) then it should hardly be a surprise that some nations

don't recognise you, some don't understand you, and some, well, just don't like

their home town.

youverymuch.

In the majority German-speaking region,

So yes, I

dozens ofdifferent dialects are spoken.

And far from this being seen as a potential source of division, it is generally a source of pride. In what other country would you find the locals boasting that they can't un-

think it might be a good idea to try to do something about Switzerland's image. It might be wise to try to sell some concept ofnational identity to the reยงt of the world...but I can't for the life of me think how the Swiss would do it. o

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