ME Printer 53 by ME Printer

Arabic Inclusive

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Vol. 6 / Issue 53 / January 2009

DUBAI MUNICIPALITY OPTIMISTIC ABOUT OUTDOOR ADVERTISING OUTLOOK

4TH IFRA MIDDLE EAST CONFERENCE ME PRINTER’S COMPREHENSIVE ACCOUNT OF THE EVENT

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HP recommends Windows Vista® Business.

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+971 4 391 5999 © 2008 Hewlett-Packard Development Company, L.P. All rights reserved. Simulated images. Celeron, Celeron Inside, Centrino, Centrino Inside, Core Inside, Intel, Intel Logo, Intel Atom, Intel Atom Inside, Intel Core, Intel Inside, Intel Inside Logo, Intel Viiv, Intel vPro, Itanium, Itanium Inside, Pentium, Pentium Inside, Viiv Inside, vPro Inside, Xeon, and Xeon Inside are trademarks of Intel Corporation in the U.S. and other countries. Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation. Windows Vista is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries. Certain Windows Vista product features require advanced or additional hardware. See www.microsoft.com/windowsvista/getready/hardwarereqs.mspx and www.microsoft.com/windowsvista/getready/capable.mspx for details. Windows Vista Upgrade Advisor can help you determine which features of Windows Vista will run on your computer. To download the tool, visit www.windowsvista.com/upgradeadvisor. Products subject to availability.

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Contents International

News Platform

ME Printer January 2009

Regional

Yemen: Bugshan Group Donates Half Million Dollars to Aden University

UAE: Dubai Municipality Conﬁrms Rise in Outdoor Advertising Demand

UAE: Al Ahli Continues Investment Spree with Heidelberg

Jordan: Al Rai Announces Financial Results for Third Quarter of 2008

UAE: Region’s ﬁrst NexPress S3000 delivered to Al Suwaidi Computer

Lebanon: Dar el Kotob-53dots Invests in Technotrans’ Filtration Technology

UAE: Sepas to Build on Previous Gulf Print Response

Iraq: More than 7 Million Passports to be Printed in 2009

Egypt: Ebnograph Launches Print-it Egypt

Middle East: HP Announces Dedicated Team for Region

Jordan: Heidelberg Holds Training Course in Press Management

Middle East: Iraq and Jordan Sign Cultural Agreement

Palestine: Ministry of Interior Inaugurates Centre for Passport Printing in Naples

UAE: Emirates Printing Press Wins European Printer of the Year Award

UAE Web Awards 2008 Winners Announced

UAE: Gulf Pack 2009 Debut for COIM Novacote’s Packaging Solutions

Palestine: Media Labourer Syndicate Initiates Cooperation with American Counterparts

GBC to Present Innovative Print Finishing Solutions at Graﬁtalia 09

Sino-Corrugated 2009 to Showcase China’s Presence in Global Market

Neenah’s Papers Selected for Invitation to US Presidential Inauguration

Cartonexpo 2009: Building a Global Business and Trading Platform

Kenya to Host International Trade Exhibition

Events 26

Lebanon: Beirut Book Fair Enjoys Massive Participation After Twoyear Hiatus

Egypt: Digisign Africa Draws Curtain on Sixth Edition

Saudi Arabia: Konika Minolta Solutions Displayed in Riyadh

Egypt: IFRA Middle East Conference Concludes with Success

UAE: PPG Hosts Gathering of Printers and Suppliers

Products 30

CANON, Océ

GOSS

XEROX

Exhibition SIM 2008 Lays Foundation for Abu Dhabi’s Emerging Market Presence

Vol. 6 / Issue 53 / January 2009 ME Printer FZ L.L.C.

P.O.Box: 50 2183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com Internet: www.meprinter.com

Snapshot Print Industry in the Swirl of Global Crisis

Group Publishing Director Morteza Karimian karimian@meprinter.com

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ME Printer Editorial Team Editor-in-Chief Eskandar Jahanbani alex@meprinter.com

Technology

Technical Editor - English Section Rod Hayes rhayes@meprinter.com

The face & Reverse

B3 Saga Continues

In Focus The Web Question

The comprehensive monthly magazine dedicated to the graphic arts industry print professionals in the Middle East

Technical Editor - Arabic Section Dr. George Nubar Simonian g.simonian@meprinter.com Editors Hiba Moussa +971 4 391 1208 hiba@meprinter.com Dennis Mathew Daniel +971 4 391 1598 english@meprinter.com

Dr. Younes Shokr Khah younes@meprinter.com Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org Iran - Khodayar Sadeghi sadeghi@iranprint.com

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The recurring question of breaking into web oﬀset from sheetfed can pose a unique challenge to printers. The decision will eventually come down to the impetus for moving from one’s comfort zone, with close examination of factors such as pricing and vulnerability to market changes. In this issue, we address the web-sheetfed debate

Client Service Manager Prabhulla Chandran P M +971 4 391 1207 sales@meprinter.com Graphic Designer Samlal S +971 4 391 1206 samlal@meprinter.com Photography Arash Shahi arash@meprinter.com

Finishing Line BLACK SWAN

Chief Accountant

ME Printer Oﬃcial Media Partner

Hareesh K. V. +971 4 391 1546 hareesh@meprinter.com

Advertising

+971 4 391 1210 meprinter@meprinter.com Correspondence and advertising material to be sent to ME Printer Magazine Oﬃce 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com Printing: Atlas Printing Press LLC

Saudi Print

ME Printer January 2009

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

Editor’s Note

Eskandar Jahanbani Editor in Chief

We have ushered into 2009 with a mixed feeling of woefulness and optimism. There is no use denying the negative impacts of the current recession. For many the only direction has always been upward and the new economic realities come as a shock. As a printing community, we have grown very accustomed to the momentum that surging imparts. Nevertheless, in precarious times, hunkering down can turn into obsession and loss of self conﬁdence. This is a dangerous mood especially for printing and media companies who so far have only experienced success and growth. We believe now is exactly the time to do the reverse. Now is the time to hold onto what one already has and try to develop new ideas. Uncertain times call for new strategies and new thinking. On the other hand, new opportunities and new excitements are waiting for the regional printing community in 2009. Gulf Pack and Gulf Print as well as Sign and Graphic Imaging exhibitions to be held during the ﬁrst half of 2009 will provide exciting opportunities for suppliers as well as printers and media specialists. As the sole media partner to both the events, ME Printer will also be part of these exciting developments. We have always tried to be the sounding board of the graphic arts industry in the region. We will continue to do so in theses challenging times as well.

Now is the time to hold onto what one already has and try to develop new ideas

Social Tribute

Yemen: Bugshan Group Donates Half Million Dollars to Aden University The donation will cover the expenses for acquiring new printing equipment for Aden University House for Printing & Publishing

ME Printer January 2009

Bugshan Group, a Saudi trading group of companies operating several investments in Yemen, recently signed a deal of cooperation with the University of Aden through which it will help the university to upgrade ‘Aden University House for Printing & Publishing’ to one of the biggest printing & publishing presses in Yemen. According to the deal, Bugshan Group, through ‘Hadhramout Establishment for Human Development’, will provide the press with printing machineries worth 421 thousand Euros (equivalent to 548 thousand US dollars). The new equipment, which are expected to be delivered within four months from the date of signing the deal, include a fourcolour oﬀset printing machine of

quarter sheets by Heidelberg, a cutting machine with width 115 cm, a thermal binding machine, a saddle stitching machine with two heads, two darkrooms for ﬁlms and printing plates. The deal was signed on behalf of Aden University by Dr. Abou Bakr Barheem, Manager of the Center for Engineering Consultations, and on behalf of Bugshan Group by Dr. Saleh Awadh, Executive Manager of ‘Hadhramout Establishment for Human Development.’ In his speech, Dr. Abdul Aziz Saleh Bin Habtour, President of Aden University, expressed his solidarity with all university employees, stating that the deal was the fruit of cooperation between his university and civil society organizations. He indicated that the rehabilitation of the ‘Aden University House for Printing & Publishing’ will contribute toward spreading knowledge through book publishing and will facilitate the printing of intellectual productions by the university’s professors and researchers in Yemen. Bin Habtour explained that ‘Aden University House for Printing & Publishing’ was established in 1982 with very simple equipment, starting with a single printing machine donated to the press by the late

Palestinian President Yasir Arafat during one of his visits to the university. He expressed his hope that the new deal will act as an outstanding transformation towards modernization and will help in deepening bilateral cooperation relations between the Aden University and Bugshan Group, in addition to new ties between the university and other private donating organizations and businessmen. EngineerAbdullahBugshan,Chairman of Bugshan Group in Saudi Arabia, and President of ‘Hadhramout Establishment for Human Development’, expressed his delight at the signing of this deal, stating that a new era of mutual cooperation has started between his company and the university. In his speech, he hailed Aden University’s efforts in providing organizations and trade establishments with skilled and well-trained labourers, and in meeting the job market’s demands for the best skilled workers in GCC countries and the region. Dr. Saleh Awadh explained Hadhramout Establishment’s activities and its efforts in supporting education in Yemen, and its endeavor to lift up the levels of skills and scientific and practical abilities of Yemeni students, and to encourage them to pursue their education.

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News Regional

UAE: Dubai Municipality Conﬁrms Rise in Outdoor Advertising Demand Ad spend until September 2008 reached 42 million dollars

ME Printer January 2009

Dubai Municipality has consistently played the roles of both facilitator and regulator of the advertising sector in the city

The outdoor signage and advertising industry in Dubai is poised for phenomenal growth in the coming year. Despite the effects of the global financial meltdown, advertisers will push further to stay in touch with consumers. Location, creativity and versatility contribute largely to the success of outdoor campaigns. Dubai’s unique locations and incentives to attract multi-national companies have spurred demand for different modes of advertising such as billboards, posters and digital signage. Dubai Municipality has consistently played the roles of both facilitator and regulator of the advertising sector in the city. The establishment is only involved in issuing advertising permits and it does not have any role in carrying them out or placing them on the streets. However, the advertising section of the Dubai Municipality takes keen interest, right from the proposal to the approval of the content and design through a procedure that involves thorough assessment of the applications, with emphasis on creativity and appeal. Mona Khamis, Head of Advertisement Section at Dubai Municipality, speaks to ME Printer on the organization’s efforts to facilitate the outdoor advertising process: “The market for outdoor advertising in Dubai is witnessing noticeable growth. Recently, the demand on advertising fences

and building wall banners has increased due to their popularity and simplicity in conveying advertising messages. According to statistics recently issued by Pan Arab Research Center (PARC), outdoor advertising expenditure until September 2008, in Dubai, reached 42 million dollars.” She adds, “In 2008, Dubai Municipality’s advertising section has issued 155 advertising permits until now. The prime locations preferred by advertisers are Sheikh Zayed Rd, Emirates Rd, Jumeira Rd, Al Safa Rd and Khaled Bin Al Waleed Rd. Agencies such as Emirates Neon, Golden Neon, Shoof, Backlight, Right Angel and Kassab cater to

and maps must have text in Arabic language. Foreign languages are allowed under the condition that the Arabic text must be printed in bigger font sizes and in the most obvious places, and the Arabic text should be placed before the foreign text or eventually at the right corner of the artwork. The Arabic text must be correct in grammar and writing, and should be printed in one of the well-known Arabic or Islamic fonts. Khamis says, “Regarding the time frame for artworks, we give advertisers a three-year contract for spots owned by Dubai Municipality;, and a one-year renewable contract in the case of permanent permits.”

the largest share of demand for advertising space.” Khamis points out the regulations to be followed when applying for permits for advertising on billboards: Dubai Municipality restricts installation of billboards on historical buildings, houses of worship and its fences, and other places specified by the General Manager. The artwork must not block any religious, historical or cultural building, or any of the places specified by the municipality, or block traffic or pedestrians or sight of the road. It is worth mentioning that the number of the permit and name of the advertiser must be placed on the artwork as per guidelines issued by the municipality. It is also essential that the artwork is accurate, objective and credible and does not contradict with the Islamic Shariaa Laws, general law, public manners or traditions of Dubai. Furthermore, all artworks, guides

She reminds that punishment procedures will be applied by Dubai municipality against violators, such as by giving them a 7-day notice to change their situation. Meanwhile, if the violator fails to adhere within the deadline, a fine of not more than 5,000 AED will be applied. The fine will double if the violator fails to change his situation within another 7 days from issuing the fine. In addition to financial fines, the municipality has the right to oblige the violator to pull his violations and get things back to normal within a specified duration. In preparation for ‘Sign & Graphic Imaging 2009’ the Advertising Section–Planning Department at the Dubai Municipality will focus on its services to the visitors and outdoor advertising companies. “We will present a summary of the section’s new amendments and expansions, which had been applied to the section’s customer service departments in order to serve its clients better,” concludes Khamis.

News

Regional

UAE: Al Ahli Continues Investment Spree with Heidelberg The recent deal involves a Heidelberg GTO-52, Eurobind 4000, and Stahl KH 78/4KLL

From left to right: Mahmoud Mustafa from Heidelberg & Alaa Gaduo from Al Ahli Printing Press

Fujairah-based Al Ahli Printing Press has acquired a Heidelberg Printmaster GTO 52-4 colour and a Eurobind 4000 Gathering Unit (16 Clamps), in addition to a new Stahl Folding machine KH 78/4KLL (70 X 100 Folding machine).

Alaa Gadou, General Manager, says, “We decided to invest in new machinery in order to improve our printing divisions in terms of quality and higher capacity. We want to compete in the market with the best equipment, and we found what we’re looking for in Heidelberg’s machineries. At our press, 95% of our printing equipment is from Heidelberg.” He adds, “Demand on printing is rising in the UAE. Also, the number of presses is growing higher, and is causing ﬁerce competition when it comes to pricing. In Fujairah, we have two major printing presses: Al Ahli Printing Press & Fujairah National Printing Press. But there are a lot of smaller presses that are operating under the table.” Al Ahli Printing Press was established in July 1995 and currently

employs a workforce of 120. “We specialize in all sorts of commercial printing, such as books, brochures, posters and so on. We print school books for the Ministry of Education, which is among our list of major clients. Also, we deal with some of Fujairah’s major hotels,” says Gadou. “We do everything in-house. We never buy paper from the local market. We get our own printing paper by ourselves, which we import from Germany, Indonesia and Taiwan,” he adds. “We mainly cater to the Fujairah market. Our services are being promoted by two of our sister companies, which are ‘Al Ahli Advertising Agency’ in Fujairah and ‘The Golden Line Company’ in Dubai,” concludes Gadou.

Jordan: Al Rai Announces Financial Results for Third Quarter of 2008

ME Printer January 2009

The establishment has succeeded in increasing its operational proﬁts to 22.6 million Dinars

The Jordanian Press Establishment (Al Rai) has announced that its financial results for the first nine months of 2008 has shown operational profits of 8.8 million Dinars-excluding taxesand 7.2 million Dinars-including taxes. The establishment said that it has succeeded in increasing its operational profits to 22.6 million Dinars in comparison to the 21.4 million Dinars of profit, which the company achieved during the same period last year, excluding the impact of emergency and non recurring profits, with a growth of 5.6 percent. The establishment has managed to maintain good level of control over production costs despite the constant increase in prices of paper and other materials, as well as costs related to subscription deliveries and sales, associated with the increase in fuel charges and fees and allowances of newspaper sellers

and distributors. As for advertising income, the company has witnessed a huge increase in advertising income, especially from its publications such as ‘Al Rai’ and ‘The Jordan Times’ newspapers and ‘Hatim’ magazine, which has achieved revenues of 17.4 million Dinars, 16.7 million Dinars of which was established by ‘Al Rai’ newspaper, which conﬁrms the growth of this newspaper’s share in the Jordanian advertising market. The advertising income claimed by ‘Jordan Times’ exceeded 695 thousand Dinars, whereas ‘Hatim’ magazine achieved proﬁts of 33 thousand Dinars. As for sales, the company has increased its market share of selling newspapers and magazines, and according to a credited distribution plan, it has achieved a growth in sales revenue that has reached up

to 2.3 million Dinars. With the completion of its new production lines, which are being equipped with state-of-the-art printing machineries, Al Rai Commercial Printing Presses has achieved in the first nine months of 2008, a growth rate of printing revenues of 26.7 percent, which amounts to 2.9 million Dinars. According to the company, the net profit for the first nine months of 2008, including income taxes, has increased up to 7.2 million Dinars, which was promoted by the establishment’s usual operations in advertising, distribution and commercial printing; furthermore, the company’s investment revenue has increased up to 18.9 percent. The investors’ revenue has reached 21.7 percent, which is considered to be the highest rates ever achieved by the establishment.

» » »

UAE: Region’s First NexPress S3000 Delivered to Al Suwaidi Computer Following the delivery of the press Kodak and Gulf Commercial Group strengthen ties Al Suwaidi Computer Co.’s print arm Mr. Copy, based in Dubai, has announced the installation of the lower Gulf region’s first five-color Kodak NexPress S3000 Digital Production Color Press and Kodak NexPress Glossing Unit. Mr. Copy– which is specialized in one-stop-shop printing and copying solutions for the consumer and business markets–has made the investment to strengthen its capability in full-color variable data printing applications, especially high-quality quick-print solutions. Al Suwaidi Group General Manager Shibudas said the main reason for the investment was the increase in short run print volume. “We were unable to fulfill our orders with our existing setup. Digital printing systems like the Kodak NexPress S3000 in our facility are a perfect choice for smaller quantities, print-on-demand and tight deadlines. The NexPress S3000s also excels when a project calls for a

variety of substrates or when a job requires several diﬀerent versions,” he said. Following the delivery of the press Kodak has signed a distribution agreement with Gulf Commercial Group, extending the Dubai-based ﬁrm’s sales coverage and service support in the UAE to the majority of the products in Kodak’s Graphic Communications Group (GCG). Jacek Skibicki, Graphic Communications Group’s Sales Director for the Middle East and Africa, commented on the partnership: “The Gulf is a very important region for us, and it was vital that we secured the right partner. I’m absolutely delighted to be working with a company of Gulf Commercial Group’s stature and market expertise, which has built such an excellent reputation among the customer base. The team there is highly-motivated and enthusiastic, and it has a deep understanding of the key technologies that are driv-

ing our industry.” The new agreement–which covers sales and services for Kodak’s workflow and prepress solutions, including proofing solutions and printing plates–was finalised at Drupa 2008. It follows the Gulf Commercial Group’s success as a distributor for Kodak’s electrophotographic printing solutions product range since December 2007. Gulf Commercial Group General Manager Hakam Abu Risheh said the new contract with Kodak was significant, especially for the prepress products and workflow solutions. “Our partnership with Kodak has immensely increased our status as a graphic communication solutions provider. I have no doubt that you will be hearing a lot more about Kodak’s new plates in the future. We expect to see a lot of movement of Kodak Electra XD Thermal Plates and Kodak Flexcel NX Digital Flexographic Plates,” he added.

THE VISION FOR PRINT See the latest technologies at the Gulf Print Exhibition

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News

Regional

Lebanon: Dar el Kotob-53dots Invests in Technotrans’ Filtration Technology The company is focusing on setting high print quality standards in the market

From left to right: Wael Jamaleddine, General Manager, Dar el Kotob-53dots, Niels Siegel, Managing Director, technotrans Middle East Abbass Kahil, Printing Manager, Dar el Kotob-53dots

Lebanon-based Dar el Kotob53dots has invested in the latest fine filtration technology from technotrans. The company is permanently investing in the latest available printing technology, underlying its commitment to remain at the forefront of the printing industry. “Today it is more important than ever to focus on the daily costs. By using a fine filtration system we are able to reduce the waste of consumables,” says Wael Jama-

leddine, General Manager, Dar el Kotob-53dots. He adds, “Process stability and constant quality in offset printing both depend to a considerable extent on the quality of the dampening solution. This solution is affected by various influences during printing; it is contaminated by ink particles, paper coating, powder, paper dust, and other substances that are separated from the printing substrate.” Niels Siegel, Managing Director, technotrans Middle East, says, “We have received many complaints from our customers about dirt particles in the dampening solution and the impact they have on the print quality. After a certain time, the cylinders and the dampening circulator need to be washed. This costs time and money.” He adds, “The beta.f fine filtration unit can be easily retro-fitted to any dampening circulation unit. It is an efficient unit to stabilise the printing process by removing the dirt. Furthermore, it increases the service time of the dampening

solution up to 3-4 months.” Jamaleddine points out, “It is not just the economical aspect that stood in the focus. It was as well the possibility to improve our quality to underline our commitment to the International Standard ISO 9001:2000.” Founded in 1953, Dar el Kotob53dots, a family-owned and managed business, has evolved into one of the most modern print houses in the Middle East. Its quality management system is focused to continually improve its eﬀectiveness in accordance with the requirements of the International Standard ISO 9001:2000. With more than 55 years of printing experience, the management has acquired the right awareness to invest in technologies that increase productivity and quality at the same time. With over 30 sold units in the Middle East region in 2008, technotrans is being regard as the ‘German ﬁltration experts.’

UAE: Sepas to Build on Previous Gulf Print Response

ME Printer January 2009

The company expects to boost its pad and screen printing machinery sales at Gulf Print 2009

Sepas Industrial Printing is expecting further sales growth of their pad and screen printing machinery at the upcoming Gulf Print exhibition, running at the Dubai Airport Expo centre from 6–9 April 2009. Several new models of pad and screen printers produced by the manufacturer will be on display at the Sepas stand at Gulf Print, allowing customers to experience ﬁrsthand the range of new products available to the marketplace. “At the last exhibition, we secured around 5 new contracts-making our participation extremely worthwhile. The sustained growth in demand we are experiencing from across the Middle East printing industry leads us to believe we will surpass

this figure at the 2009 event,” said Sayed Ahmad Ashraf Aletaha, Managing Director of Sepas Co. Sepas Co.’s range of screen printers is used by manufacturers across the Middle East for flat and round service product printing, including cosmetics and chemical containers and drinking glasses. Sepas Co.’s pad printing machinery range is also applied to a wide range of product printing from shampoo bottles to shoes, syringes and drink caps. “Exhibitors such as Sepas Co. find Gulf Print and Gulf Pack a valuable format for getting close to the region’s market. Not only will this show provide significant networking and sales opportunities but the addition of the Thought Leadership

Conference will also provide a forum for discussion of issues that aﬀect the printing and packaging industries in the region,” said Sue Rothwell, Group Event Director, Fairs & Exhibitions–organisers of the Gulf Pack and Gulf Print exhibitions. Sepas currently operates from two locations in Iran, in addition to a branch oﬃce in the UAE’s Ajman Free Zone. The company has plans to expand throughout the Arab world. Sepas Co. will be located at stand E239 at Gulf Print 2009.

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Regional

Iraq: More than 7 Million Passports to be Printed in 2009 The new passports will have three languages: Arabic, Kurdish and English The General Directorate for Passports in Suleimaniya has announced its plans of printing more than seven million passports containing three languages–Arabic, Kurdish & English. The passports will be distributed around the country in 2009. The announcement was made during a workshop organized by the directorate in the province of Suleimaniya, where issues related to passports and the usage of smart cards were discussed amid the attendance of the Mayor of Suleimaniya, in addition to a large number of specialists, police, security, airport and passport oﬃcers. Staﬀ Colonel Saleh Othman, Manager of the General Directorate for Passports in Suleimaniya and representative of the Kurdistan

Government at Baghdad’s passport directory, said that “the issuing of the new passport has started and will be made in three languages: Arabic, Kurdish and English, and it will be effective once the Iraqi Government approves it.” The passport is issued in coordination with the German company ‘Griffin International,’ which has already started printing the new passports of the (G) type. “We will start off distribution of the new passport by the beginning of 2009, and more than 7 million Iraqi passports are being printed now so as to be distributed across all parts of Iraq, including the Kurdistan region in Northern Iraq,” he added. Othman indicated that the new passport will allow all Iraqis to obtain a new passport in an easier

way, especially with the installation of 50 new equipment for printing the ‘G’ passport in Iraq–30 machines of which will be placed inside Iraq and 20 machines will be installed in some of Iraq’s embassies abroad. He admitted that this procedure will end the problems with the old passports and the difficulties involved in applying for a new one. Wael Saleh Zoqari, Executive Manager at Griffin International, said that this workshop addressed the existing techniques used in security printing and the possibility of bringing in new techniques to Iraq so that it can be used for printing security documents such as passports, IDs, money notes and so on, as per scientific methods implemented in many developed countries.

Egypt: Ebnograph Launches Print-it Egypt The new company will be the sole agent for the Print-it brand of memo pads in Egypt and Sudan

ME Printer January 2009

Eng. Ayman William, General Manager of Print-it Egypt

Ebnograph printing house has established a new company known as ‘Print-it Egypt’, to become the sole agent for ‘Print-it’ brand in the two regions of Egypt and Sudan. ‘Print-it’ is one of the largest companies that has the experience and technical know-how of producing the ‘Print-it’ memo pads. Print-it Egypt has recently purchased a new machine for printing

and producing memo pads with high resolutions in two colors. The machine can print up to 25.000 sheets per hour with speeds of up to 1.666 sq. m. per hour using special papers, producing more than 12 diﬀerent sizes of pads, starting from 2.5 x 5.5 cm to the complete A5 size. Eng. Ayman William, General Manager of Print-it Egypt, stated that the latest Investment will be a valuable addition to the company and its product portfolio, and will urge the company to provide better services and quality products at reasonable and competitive prices. He also announced the participation of both companies in next year’s Techno print Egypt 2009 exhibition to be held in Cairo next May, following the achievements & success they had during Techno print Sudan 2007. Ebnograph Printing House was started as an advertising agency in

1985; since then, the company has rapidly transformed itself within the Egyptian printing market, specializing in oﬀset printing. In 1990, Ebnograph established its own Printing House to oﬀer a wide range of high-quality services.

Middle East: HP Announces Dedicated Team for Region The new IPG structure is aimed at furthering HP’s prominence in the printing business

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ELECTRONIC PUBLISHING

PHOTO-REPRODUCTION

PACKAGE PRINTING

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DIGITAL PRINTING

INKS

FILING

FINISHING AND PACKING

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TEXTILE PRINTING

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ME Printer January 2009

Hewlett-Packard’s Imaging and Printing Group (IPG) Middle East has announced a series of executive promotions, reflecting the company’s commitment to build and maintain a strong and dynamic management team across its Imaging and Printing business within the Middle East region. “The rationalization of our business operations and our vision will require strong leadership and effective management. The creation of the new management team reflects the continuing evolution and success of the printing business in the Middle East region and our commitment to always providing better solutions for our customers. As the HP Imaging and Printing Business unit, we have struck a chord with our customers in the region, advancing their experience, materializing their documentation and reinforcing the importance of quality printing,” said Amr Hassan, General Manager, HP IPG Middle East. “We are confident that the new management and appointments at HP’s IPG Middle East will provide a strong platform for the future growth of our company. It will allow us to align with our Print 2.0 strategy, improve our customer focus, aid in executing our strategy and drive our business results,” he added HP’s Imaging and Printing Group’s new structure will consist of the following divisions: The Inkjet & Web Solutions Business (IWS), led by Asad Syed, will be

responsible for InkJet products and solutions (hardware, software and ink/media supplies) and consumer and SMB (non-IT) segments. Additionally, IWS will be responsible for the Retail route-to-market for all hardware, supplies, and software categories. As such, IWS hosts the Consumer segment and routeto-market for both IPG and PSG products. The Laser and Enterprise Business Solutions (LES), led by Ernest Azzam, will be responsible for all LaserJet products and HP solutions (hardware, software and toner supplies), including multifunctional printers (MFP’s) and Edgeline, which previously resided in the Enterprise go to market. The Graphic Solutions Business (GSB), led by Amr Hassan, will be responsible for all Graphics products and solutions (hardware, software and supplies), including Large Format Printing/Design Jet, the Signage and Display Business and GSB related Supplies. The team will be accountable for direct and indirect sales of Graphic hardware and supplies through specialty routes-to-market. The Enterprise Sales and Services, led by Prateek Dayal, will drive sales of IPG products, software, solutions and services to Enterprise customers, including the public sector. The team will be focused on optimizing Enterprise route-to-market eﬀectiveness, building on the team’s success and momentum. Additionally, they will have responsibility for managing the Managed Print Services P&L, vertical industries and the Solution Partner Program within the region. Hassan added “Our new organization and our vision will be driving our business towards not only more growth in the region but mostly towards an enhanced customer focused approach. As stated by IPG’s Executive Vice President Vymoesh Joshi, the realignment is not just about doing things better–it’s about customer focus and doing things diﬀerently.”

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Regional

Jordan: Heidelberg Holds Training Course in Press Management The idea behind organizing the training course originated from the local market’s demand for specialized training courses

Heidelberg Jordan, in cooperation with Heidelberg’s Print Media Academy in Egypt and the National Team for Printing Careers, comprising the government sector (represented by the Vocational Training Corporation), and private sector (represented by Jordan’s Chamber of Industries and the Union of Press Owners), held a training course in ‘Press Management’ from 16–27 November 2008 at the Institute of Supporting & Training in Jordan. The 2-week course, the ﬁrst of its kind in the region, was aimed at production supervisors, new workers in the printing industry and managers of industrial com-

panies associated with printing establishments. According to the organizers, the idea behind organizing the training course originated from the local market’s demand for specialized training courses for skilled workers. It was attended by a number of printing specialists and representatives of 23 governmental and private printing establishments. The course saw the participation of several specialists in the printing industry; Engineer Mohammed Khair of the Vocational Training Corporation and Dr Mahmoud Obeidi of Philadelphia University delivered lectures on the platforms of principle management involved in making decisions, solving problems and categorizing jobs. Engineer Tarek Othman and Engineer Rami Al Malkawi of Heidelberg Jordan explained the diﬀerent types of servicing and the importance of pre-planning of servicing operations at printing presses and how to organize them in order to preserve the performance of the machines and the speed and eﬃciency of production. Furthermore, the speakers discussed about the various printing material being used in

all levels of printing production and how to ensure that they are inline with each other in order to have high-quality printouts, and to get acquainted with the elements that form the JDF system and its usages. Dr Majdi Izzat of the Print Media Academy in Egypt explained the new trends in the printing industry, the ISO 12647 for offset printing and how it is applied by printers in order to obtain stable-quality printouts and identify printing problems. Also, he addressed the different costs associated with operating presses and the technical and financial restrictions that should be taken into consideration when calculating the production costs of any industrial product, as well as the importance of production planning and minimizing wasted time. The course was concluded with a ceremony where certificates were distributed among the participants, followed by a launcheon, attended by Engineer Ahmed Khattab, Manager of Heidelberg’s Print Media Academy in Egypt, members of the National Team and press owners who participated in making this course a success.

Middle East: Iraq and Jordan Sign Cultural Agreement

ME Printer January 2009

The agreement is expected to strengthen cooperation between the two countries in the ﬁelds of printing, publishing, national heritage and arts

Iraq’s Minister of Culture, Maher Dali Ebrahim, signed a cooperation agreement with his Jordanian counterpart, Nancy Bakeer, aiming at strengthening cultural cooperation between the two countries in several ﬁelds, including the return of stolen archeological pieces. The agreement, which will be implemented from 2008–2010, dictates that the two countries will cooperate in returning the stolen

archeological pieces and artworks and strengthen cooperation in the fields of printing, publishing, national heritage, galleries and various arts, as well as exchanging expertise and experts, especially in the field of children’s culture, drama, cinema, national, folklore and plastic art. The agreement also includes the activation of cooperation in the fields of cultural development,

manuscripts, training courses, conferences, documentation and the preservation, maintenance, ﬁlling, archiving and sorting of documents.

Palestine: Ministry of Interior Inaugurates Centre for Passport Printing in Naples The new centre will serve Palestinians living in the northern areas of West Bank

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following the destruction of the Interior Directorate by Israeli forces during its previous raids to the city. “Now people can have a passport within 24 hours from submitting their application,” he said. Harb stated that the opening of the new centre comes in line with the plan implemented by the government to lower the pressure on the occupied province, and to activate its position on the map of the West Bank. Further, he explained the challenges faced by people from the northern areas of the West Bank, who have been trying to obtain a passport in Naples, saying that all eﬀorts were made in the last two months with the help of some of the city’s establishments to open the new centre. Harb conﬁrmed that the Ministry of Interior is working on developing its services, adding that by 2009, it will issue a new passport with new colours and dates. Salama stressed on the importance of the new passport printing centre, saying that it is an important department that will bring the city of Naples back to life.

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

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ME Printer January 2009

Palestine’s Ministry of Interior recently opened a new centre for passport printing in Naples, which will serve Palestinians living in the northern areas of the West Bank. The inauguration event saw the attendance of Dr. Jamal Al Muheisin, Mayor of Naples; Amin Maqboul, Undersecretary of the Ministry of Interior; Youssif Harb, Assistant Undersecretary and the General Manager of the passport directorate, in addition to Ebrahim Salama, General Manager of Naples’ Interior, and several officials, managers of departments, tribal leaders and religious scholars. Maqboul emphasized that the Ministry of Interior and the directorate of passports had put a lot of efforts in bringing this project to life despite the scarcity of resources. He indicated that there are two more printing centres in Al Khalil and Ramallah, which covers the central and southern areas, set up to assist the people of the West Bank. He hailed the efforts made by the national establishments, which has contributed to re-supplying the printing centre with equipment

News

Regional

UAE: Emirates Printing Press Wins European Printer of the Year Award The print house holds the distinction of being the only nominee from the Middle East

From left to right: Samuel Natarajan Executive Director Mohamed Al Shirawi CEO

Dubai-based Emirates Printing Press (EPP) recently won two prestigious Sappi European Printer of the Year Awards at a gala ceremony held in Hamburg, Germany. EPP CEO Mohamed Al Shirawi and Executive Director Samuel Natarajan received the awards on behalf of the company including the silver award in the brochure category and the bronze award in the magazine category. The winning entry in the brochure category was the corporate brochure produced for the luxurious hotel Burj Al Arab. On the magazines side, it was Harpers Bazaar, published by ITP which won the bronze award. EPP has also won several other awards both in local and International levels. Since 1994, the Sappi European Printer of the year Awards have been considered the Oscars of the

printing industry, contested by over 700 printing companies from 34 countries in Europe. It would be appropriate to mention that EPP was the only printer nominated from the Middle East to compete for this award. “It is a great honor to be ranked among the best printing presses in Europe,” said Al Shirawi. “EPP has always invested in the best equipment and technology available but the real reason for our success is the team work and commitment of our staﬀ in honing their cutting edge skills,” said Samuel. “We are also grateful to our clients who gave us a creative, high quality job to work on using the most advanced printing techniques available,” Al Shirawi added. EPP is a leading printer of magazines, books, catalogues, brochures,

annual reports, directories in the UAE for both local and international publishers and prints in excess of 200 million pages per month. EPP also caters to various airlines in the region. Such as Emirates Airlines, Etihad Airways, and Qatar Airways. With 30 plus years of experience in the print industry, the company employs over 600 people in a facility built up over an area of 240,000 square feet. EPP was among the ﬁrst to utilize techniques such as UV varnish, UV printing, waterless printing, sheet fed Gravure printing and various ﬁnishing techniques. The company also produces luxury packaging cartons for perfumes, chocolates and food products.

UAE Web Awards 2008 Winners Announced Companies from 10 Arab countries honoured

ME Printer January 2009

The best websites in the region were recognised in 35 categories

Organisers of the UAE Web Awards honoured the winners of the 2008 competition during a glamorous red carpet ceremony held on 29 November 2008 at the Jumeirah Beach Hotel in Dubai. Companies maintaining the best websites in the region were recognised in 35 categories including ﬁnance, government, health services, media, and international organizations. The Award of Excellence went to Paravision, with the http://www. alqudrare.ae site designed by the company also winning the International Standards Web Technology Award. Http:// www.iacad. gov.ae won as the prestigious Best Arab Website in UAE, while Zed Communications won the special Microsoft Award for the best website built on Microsoft Technology for http:// www.cbq.com.qa. Other awardees were Star Portal as the Web Company of the Year; 2 PURE for http://yacht-liner.com, which was presented the Diamond Award for the Best Website in UAE; KSA-

based, UAE-made website www. salmanaward.com, which won as Best Strategic Governmental Website; and http://www.dcdconference.com, which dominated the prestigious Governmental Organizations category. Pierre Moukarzel, Founder and President of the Pan Arab Web Awards Academy in the Arab Region, said, “The UAE Web Awards competition is presented by the Pan Arab Web Awards Academy, an organization dedicated to the creative, technical, and professional progress of the internet and interactive media. While this competition currently covers 10 Arab countries, we are pleased to announce that it will soon expand to North Africa.” Abdullah Al Harbi, CEO, Eye of Dubai, said, “It is truly a pleasure to hand over the Diamond Award to this year’s winner. Eye of Dubai considers it a great honour to have won in this category during the 2007 edition. On behalf of our organization we would like to

reaffirm our full support for this pioneering competition, which recognizes creative web designing talent in the Arab world while promoting awareness of intellectual property issues. We believe that the UAE Web Awards will continue to help raise web designing standards throughout the region.” “Microsoft is more than happy in supporting the Pan Arab Web Awards. Identifying, developing, and recognizing talent is key to Microsoft’s own success,” concluded Microsoft Gulf Representative Anton Delsink. The Pan Arab Web Awards is regarded as one of the leading award programs in the field, providing a unique platform for creative web designers to showcase their work and attain well-deserved market recognition. The Awards, which advocates that the innovative spirit of designers meet professional and international standards, regularly invites a panel of prominent experts in the field of web design to determine the winners.

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GPAA09

UAE: Gulf Pack 2009 Debut for COIM Novacote’s Packaging Solutions Packaging adhesives supplier increases sales focus on Middle East COIM Novacote Division will exhibit for the first time their flexible packaging adhesives and coatings at Gulf Pack 2009 to be held at Dubai’s Airport Expo from 6-9 April. The decision to exhibit in Gulf Pack is aimed at increased sales focus on the Middle East region. The company is currently represented in the Middle East through Sidhom & Co. in Cairo and Sidhom Mashreq in Dubai. “We are the leading supplier of flexible packaging adhesives in the Middle East region; in fact, the Middle East represents a significant and growing percentage of our total business worldwide,” said Ivo Sensini, Sales and Marketing Manager, COIM Novacote Division. “We are planning to meet with flexible packaging converters from across the region and will hopefully

create further interest in our range of ﬂexible packaging adhesives and coatings. At the conclusion of the three days we hope to be closer to our aim of increasing the percentage of our global revenue that results from our Middle East activity.” COIM Novacote is one of the several businesses participating in Gulf Pack for the ﬁrst time in 2009 as a result of increased focus on the growing packaging sectors in the Middle East. Commenting on COIM Novacote’s participation, Sue Rothwell, Group Event Director of Fairs & Exhibitions-organisers of Gulf Pack-said, “The Middle East printing and packaging industries are increasingly attracting global interest, resulting in the Gulf Pack and Gulf Print exhibitions being suitable for a wider variety of busi-

nesses to attend than ever before. In 2009, we are also expecting our visitor profile to reflect the increased focus on the Middle East market.” She added, “As the only packaging event to cover the entire Middle East region, Gulf Pack is attracting leading global competitors which will in turn attract visitors from across the region interested in building their business and interacting with other industry players.” COIM Novacote’s range of adhesives, varnishes, primers and lacquers are used extensively in the food packaging, graphic arts and furniture Industries. Their heat seal coatings are used on food and pharmaceutical packaging including aluminium foil, paper and plastic films.

The decision to exhibit in Gulf Pack is aimed at increased sales focus on the Middle East region

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ME Printer January 2009

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Regional

Palestine: Media Labourer Syndicate Initiates Cooperation with American Counterparts The alliance aimed at promoting international labour solidarity

The executive committee at the General Syndicate for Printing, Publishing and Media’s Labourers, discussed with the new representative of the American Centre for International Labour Solidarity to Palestine, Gregory Doros, ways of cooperation between the two bodies.

The Secretary of the General Union for Palestine’s Labourers’ Syndicates in Areeha and Aghwar, Wael Nadheef, stressed upon the importance of Arab–International relations among the Palestinian labourers and syndicate members, and the positive impacts of such relations in improving the labourers’ conditions in the country. Ali Al Santrisi, Chairman of the General Syndicate for Printing, Publishing and Media’s Labourers, which has signed a deal of cooperation and training with the American Centre for International Labour Solidarity, discussed ways of transferring syndicalistic expertise of the American syndicate members to their Palestinian counterparts in the ﬁelds of printing, publishing and media, especially to printing labourers who are exposed to dangerous chemical substances during the process of printing.

Al Santrisi explained the need to prepare a scientiﬁc study, in cooperation with universities and laboratories, so as to detect the invisible risks. He highlighted the importance of training for new-graduates in media, especially photographers and graphic designers. Al Santrisi announced a proposal to implement a project to train a number of workers and graduates, in which part-time job opportunities will be created for them and will allow them to perform media production for mass media. He hailed Ablah Masroujeh’s, Manager of the Labour Solidarity project, role in serving labourers, syndicate members and labour syndicates.

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ME Printer January 2009

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ME Printer January 2009

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News International

GBC to Present Innovative Print Finishing Solutions at Graﬁtalia 09 The GBC 7580 and GBC 620os will be on display at the event to be held from 24 to 28 March 2009

GBC Commercial, a market leader in print finishing equipment and consumables, will present innovative finishing solutions for commercial printers at Grafitalia 09. The GBC stand will showcase solutions for printers seeking unique and clever finishing applications tailored to match their customer requirements and in-house finishing strategies.

Machinery to be on display include the GBC 7580 and GBC 620os. The GBC 7580 is a laminating system, ideal for medium and high volume finishing of book covers, folders, brochures and bags, runs at speeds up to 60 m (200 ft.) per minute. A single operator can control all major functions from the system’s user-friendly control panel. With a state-of-the-art MABEG feeder and a pneumatically controlled separator, the GBC 7580 moves sheets through the finishing process with precision and efficiency. In addition, the laminator features a 5.5 horsepower drive with a SEW Eurodrive inverter to handle the heavy workloads of today’s professional finishers. The 7580 can accommodate sheet sizes from 216 x 280 mm (8.5 x 11 in.) up to 812 x 1020 mm (32 x 40 in.). It runs GBC’s high speed commercial films including Digital Lay-Flat, Lay-Flat, and Scuff-Free.

The GBC 620os is a single-sided laminating system covering a wide range of applications such as the production of book covers, dust jackets, as well as sheeted gift cards, postcards and business cards. With a maximum speed of 15-m/minute and a maximum sheet size of 52cm width x 74cm length, it is ideally suited for short runs from color printers and offset press. During Grafitalia 09, GBC will provide demonstrations and technical briefings about its complete range of lamination consumables, developed to address every need and every volume. GBC Commercial specializes in manufacturing, marketing and distribution of thermal laminating film and equipment. The company offers a wide range of quality films for laminating offset prints, such as book covers and luxury packaging.

Sino-Corrugated 2009 to Showcase China’s Presence in Global Market

ME Printer January 2009

Over 800 exhibitors to showcase more that 1100 corrugated equipments

Sino-Corrugated 2009 is one of the largest and most authoritative corrugated trade events in the world which, will be held at Shanghai New International Expo Center, China from 7-10 April, 2009, occupying a total area of 60,000 square meters. Sino-Corrugated 2009 has attracted

the global market leaders including, BHS, Bobst Fosber, Marquipwardunited, EMBA etc., showcasing state-of-the-art products and technologies. It is expected that 800 Exhibitors will bring more than 1100 corrugated equipments from local and abroad to attend the Sino-Corrugated 2009 show. New solutions for the process of paperboard and carton box making will be unveiled during the event. As a one-stop platform, Sino-Corrugated 2009 will provide complete comprehensive market information on corrugated carton industry, unveiling new technologies, new equipments and new concepts. The hot topics and themes for the industrial forums, seminar and relevant symposium, are designed to enrich and educate carton enterprises to be at the fore front of the industry.

At same time, Sino-Corrugated 2009 has gained the coordinated efforts and support from the overseas renowned associations including ACCA, TAPPI, CBMA, HKCPMA, MACCMA, PICCI and TPCIA etc., which has cemented Sino-Corrugated 2009 as an international industrial interchange platform. As a biennial global event in the corrugated industry, the organizer of Sino-Corrugated 2009 will build a convenient, effective and mutual beneficial communication bridge among exhibitors and buyers, all of whom will be showered with infinite opportunities and gains. It is of great significance to be informed of the new technology and corrugated industry trends. It is foreseeable that Sino-Corrugated 2009 will bring about more opportunities to the global corrugated industry.

Neenah’s Papers Selected for Invitation to US Presidential Inauguration Selection of the CLASSIC CREST brand of papers is in line with Obama’s ‘green vision’

Neenah Paper has announced that the oﬃcial invitation to the Jan. 20 inauguration of President-elect Barack Obama is being printed on one of Neenah’s greenest papers, CLASSIC CREST Papers Recycled 100 Natural White. According to John O’Donnell, President of Neenah Fine Paper, this paper is a befitting choice for such an event because it represents the absolute best of what Neenah Paper has to offer in the way of premium papers that are high performance, yet eco-friendly. “We are proud to be included in such a historic occasion. CLASSIC CREST Paper is the greenest premium paper in the world. The certiﬁcations carried on the line and its unmatched print performance are very likely what led the Obama team

to choose it for their inaugural invitation,” says O’Donnell. “Yet, ironically, very few of these invitations will ever end up being recycled due to the significance of the inauguration of President Obama. Knowing that these invitations will instantly become keepsakes or souvenirs makes this even more momentous for Neenah Paper.” The environmental profile of the paper chosen for the invitation is in keeping with President-elect Obama’s green sensibilities. CLASSIC CREST Papers are completely FSC Certified, Green-e Certified as being made with 100 percent renewable energy, made 100 percent Carbon Neutral, and Processed Chlorine Free. Additionally, Recycled 100 Natural White is made from 100 percent post consumer fiber.

ME Printer January 2009

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News International

Cartonexpo 2009: Building a Global Business and Trading Platform The exhibition will be held from 7 to 10 April 2009 at Shanghai New International Expo Center

As a worldwide well-known professional exhibition for the carton industry, Cartonexpo has become the forefront of carton packaging industry in the world and the compass for enterprise development within four years. From 7–10 April 2009, Cartonexpo 2009 will be held at Shanghai New International Expo Center (SNIEC). The event is expected to take the carton industry to a new height. The carton packaging and printing exhibition

which integrates communication, cooperation, trade, and market expansion will be an industrial event that will attract the presence of all relevant enterprises. The exhibition is being organized by Reed Huayin Exhibitions in association with Huayin Media Group. Along with the fact that ‘Made-in China’ has become an important resource for global demand, many enterprises have started to aim at international market. Taking this golden opportunity, Cartonexpo 2009 aims to create an ‘export exhibition’ for the Chinese carton industry. The Cartonexpo 2009 exhibition will be held concurrently with Sino-Corrugated in 2009 at SNIEC. Relying on the profound international inﬂuence and large stable overseas visitor groups for Sino-Corrugated 2009, this exhibition is expected to make a breakthrough both in terms of exhibitor proﬁle and number of visitors. As two landmark exhibitions of the corrugated industry and carton industry, the two simultaneous exhibitions will gather the strength

of the worldwide packaging and printing industry, integrate international leading technologies and advanced development concepts, promote the exchange and communication within the industry, and eﬀectively accelerate a healthy and sustainable development of this industry. The exhibition is expected to not only attract visitors from Commonwealth of Independent States, Southeast Asia, Middle East, and Africa where low to middle end demand is the mainstream, the organizer will also make every effort to invite potential buyers from Europe, North America, Japan, and South Korea where middle to high end demand is the mainstream. Since the shows are held concurrently, it will provide a larger amount of space for both exhibitors and visitors to develop and explore the market, enabling the sharing of information, promoting interaction, and opportunities to negotiate with overseas target purchasers.

Kenya to Host International Trade Exhibition

ME Printer January 2009

PPPExpo Kenya will be held from 21 to 23 March 2009 in Nairobi

The 12th Kenya International Trade Exhibition to be held from 21–23 March 2009 in Nairobi is all set to present over 10,000 products, equipment and machinery from over 30 countries. The major categories of exhibitors include printing & packaging, automotive, industrial machinery, plastic & rubber, building materials and electronics. The number of exhibitors and visitors in 2008 is expected to increase by at least 25% since an aggressive campaign has been launched while celebrating the event’s 12th anniversary. Trade visitors from all over East & Central African countries are being invited directly and in collaboration with several regional

trade bodies in Kenya, Tanzania, Ethiopia, Uganda, Somalia, Mozambique & Zaire. Although Kenya by itself is one of the biggest markets in Africa, major emphasis is being laid upon attracting traders and importers from neighbouring countries. The experience & comments of exhibitors at previous events indicate substantial gains from unexpected foreign visitors; hence a rise in such statistics would ensure business, especially for the foreign participants who form almost 80-85% of the exhibition. A total of 12,300 trade visitors attended the exhibition last year, including more than 1,800 overseas trade visitors from countries like

Burundi, Hong Kong, South Africa, Saudi Arabia, Nigeria, & Mozambique. Kenya caters to the regional East African market of over 380 million consumers. The country is the largest importer and re-exporters of goods to neighbouring African countries. This is mainly due to Kenya’s geographic location on the East Coast with a well facilitated sea port in Mombasa.

Events

Lebanon: Beirut Book Fair Enjoys Massive Participation After Two-year Hiatus More than 210 exhibitors and 60,000 students, including a daily average of 2000 adults, attended the event

The 52nd edition of the Beirut Book Fair was held from 28 November to 11 December 2008 at the Biel Center in Beirut, Lebanon. The exhibition was held as Beirut is attempting to

reclaim its status as the ‘international book capital’ this year. Organizers of the book fair were pleased that more than 210 exhibitors took part in this year’s edition, following a two-year hiatus due to political and security tensions in the country. The participation rate is up by some 20 percent as compared to the previous edition of the event, with the involvement of 192 private and 18 government exhibitors from Kuwait, the United Arab Emirates, Palestine, Oman and Lebanon. The organizers also pointed out an increase in exhibition space, up to 5,500 square meters at the sprawling BIEL premises, which is suﬃcient to cater to variety of titles on exhibition. According to the Arab Cultural Club,

which is organizing the event, more than 60,000 students have paid a visit, while an average of 2,000 adults have attended the exhibition every day, to scour the shelves for good deals on books, new and old, as well as take advantage of the week-long series of more than 40 seminars and lectures by publishers and prominent figures from the Arab publishing and literature scene. Beirut’s Arab Book Fair has taken place every year since 1956. The Book Fair was first held at the American University of Beirut’s West Hall. In the mid 1950s, it was the first event of its kind in the Arab world. The Beirut Book Fair has traditionally been an opportunity to be in touch with the latest local and regional productions.

Egypt: Digisign Africa Draws Curtain on Sixth Edition

ME Printer January 2009

The exhibition saw the participation of 120 companies and more than 8,000 specialized visitors from the advertising sector

The 6th edition of Digisign Africa was recently concluded in Cairo, Egypt. The exhibition, considered to be one of the biggest specialised shows for advertising in Egypt and North Africa, was held from 5–7 November 2008 at the Cairo International Centre for Conferences. The three-day exhibition saw the participation of about 120 exhibiting companies from Egypt and 20 other countries, with a display of the

latest in advertisement technologies, materials, services, solutions and applications. Hussein Helmy, Executive Manager at ‘Middle East Trade Fairs,’ organizer of the event, said that his company started to organize ‘Digisign Africa’ six years back so that it could grow into an annual event serving all the professionals in the advertisement sector in the region. According to Helmy, Digisign Africa has been growing rapidly in order to keep up with the growth in the size of the advertisement market in Egypt, which had tripled in the last six years, thus increasing the printed area in billboard advertising from 2 million square meters in 2003 to more than 7 million square meters in 2008, in addition to the growing number of printing machineries in diﬀerent sizes (more than 1000 types of machines) and the printing presses involved (more than 400 print houses).

Digisign Africa 2008 saw strong participation from a number of companies specialized in the advertisement sector in the region. Visitors were given the opportunity to see the latest inventions and technologies used in creating advertisements, such as digital printing machines, outdoor and indoor advertising printing machines, laser engraving machines, as well as the latest indoor and outdoor display screens. The exhibition attracted more than 8,000 visitors including specialists from various advertising sectors, such as advertising agencies, printing presses, major advertisers, signmakers, dealers and importers of printing machineries and material and equipment for advertising in Egypt and North Africa. According to the organizers, most exhibitors have expressed their interest to participate in the next edition of Digisign Africa, which is scheduled for November 2009.

Saudi Arabia: Konika Minolta Solutions Displayed in Riyadh The road show held in November was organized by Hoshan company

especially for production printing machineries due to their importance and vibrancy to printers. Through its 25 service branches and by constant training provided to its service engineers in Japan, the company promises to provide services of the highest quality to its customers, as emphasized by Khaled Mubshir, General Manager of Servicing, when he said, “We promise our customers with the best possible service.” A representative of Konica Minolta explained some of the features available in the new line of printing machines. He expressed his pride in selecting Hoshan Company Limited as a major partner, which occupies a huge position in providing oﬃce automation, and has wide experience in the Saudi market. He stated, “We are conﬁdent that Al Hoshan Company is the ideal choice to distribute our products and provide the best after sales services.” The show was concluded with a dinner ceremony, which was held in honour of guests who expressed their admiration of the displayed machineries and expected them to have good impact on the printing industry.

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ME Printer January 2009

Hoshan Company Limited recently organized a huge event under the name ‘Print Production Specialist Road Show,’ at Al Qasr–Holiday Inn in Riyadh. The company displayed a series of new printing solutions by Konica Minolta, as specialists explained some of the product features, included the advanced software; the company stated that the solutions are known for their high performance and provides users with the ability to increase their production capacity within the shortest time as well as lower their operational costs. In his speech, Hatim Al Ammari, Regional Manager, Hoshan Company Limited, indicated that the new line of printing machineries will meet the huge market demands and can be considered to be a perfect solution for those who seek on-demand pure colour printing to be achieved within a short time, especially with regard to the association of these machines with increase in professionalism in work and production in terms of innovative solutions and programs. Al Ammari stressed upon the importance of after-sales services,

Events

Egypt: IFRA Middle East Conference Concludes with Success ME Printer presents a comprehensive account of the two-day event held in Cairo

ME Printer January 2009

The two-day event was attended by more than 120 experts from all over the Middle East

The 4th IFRA Middle East Conference was held from 25–26 November at the JW Marriot hotel in Cairo, Egypt. The two-day event was attended by more than 120 experts from all over the Middle East. The conference was organized into nine sessions including 20 different presentations. The conference was inaugurated with two welcome notes–first by Magdoum Mohamad, IFRA Managing Director-India and Area Manager-Middle East, followed by an address by Conference Chairman Dr. George Nubar Simonian, Professor of Print Media at Helwan University, Egypt. The Keynote speech was delivered by Mustafa Tabbaa, President of the IAA Jordan Chapter and Managing Director of IPSOS Loyalty MENA and Jordan, providing a complete overview of the market in the region with some very interesting statistics. The final presentation of the first session was given by Bassam Tueni, CEO of Nahaenet in Lebanon. Session 2 was focused on technology, through three sub-sessions moderated by Roland Thees, Research Manager at IFRA. The first sub-session addressed the challenges of investing in a new press with two presentations–the first by Moritz Schwarz, Senior Advisor at iMedia in Germany, who explained the selection methodology when investing in a new press, followed by a presentation from Gunter Billmeier of GB Projektmanagement,

Germany, who talked about investing in a new press, with focus on the technical and building aspects. The second sub-session was titled ‘Prepress optimization,’ in which Samer Abdel Qader, Prepress Manager of Masar Printing and Publishing, UAE, explained the implementation of digital and variable data in a conventional press environment. Raif Machnouk, Production Manager of Al Yamamah Press, Saudi Arabia, shared a case study of an automated prepress workflow. The third sub-session was titled ‘Printing optimization,’ with two presentations–the first by Gaby Van Deventer, Project Manager of Hoekstra Boom Offset Rotatie of Netherlands, who talked about printing workflow, followed by Roland Thees, Research Manager at IFRA, who presented useful ink saving technologies for printers and publishers. Session 3 was targeted at Publishing and was divided into three sub-sessions, moderated by Dr. Simonian. The first sub-session was about Branding, with two presentations–the first by Douglas Okasaki, Regional Director of Society for News Design in Middle East and Africa, based in the UAE, who concentrated on the importance of brand management and how to build a strong brand for news publishing. Marc Sands, Marketing Director of The Gardian Newspapers in the UK, talked about design and branding. In the second sub-session titled ‘Publishing & Advertising,’ Prof. Dr. Arved Hubler from the Institute for Print and Media Technology at Chemnitz University of Technology in Germany presented a very interesting and innovative subject of printed electronics as a new technology for paper media. The third sub-session was titled ‘Human Resources,’ with two presentations–the first by Dalia El Gendy, HR and Admin Manager of Al Masry Al Yom newspaper in Egypt, who talked about the present challenges of recruiting for the news publishing industry, followed

by Bengt Engwall, Head of editorial development at Norrkopings Tidningar in Sweden, who explained the importance of human resources and motivation for the staff. The second and final day started with session 4 titled ‘Business Models,’ with two presentations–the first by Dr. Azzam Al Dakhil, CEO of SRMG in Saudi Arabia, who explained the difference between being a publisher and printer, explaining the concept of the business model, followed by Mark Challinor, Board Member of INMA in the UK, who talked about the magic of the mobile and WAP services and their future, mentioning some best practices in the field. Session 5 was titled ‘Focus on the region,’ with a presentation from Hassan Fattah, Deputy Editor of the National in Abu Dhabi, sharing the successful launch of the National with the audience. A panel discussion titled ‘local requirements, what is really needed’ was started with a short presentation by Ziad Tueni, CEO of Cooperative Printing Company in Lebanon, followed by the main panel discussion in which the panel members included Taymour Abdel Hassib, Director General and Board Member of Al Ahram newspaper in Egypt; Hosni Al Zahed, General Manager of Al Akhbar newspaper in Egypt; Ziad Tueni, CEO of Cooperative Printing Company in Lebanon; and Prof. Simonian. The panel, after discussing the situation of the industry in the region, compared printed newspapers against their electronic counterparts, economically, environmentally and technically, and concluded that both the media will co-exist for a while, but the future remains unclear. Accompanying the conference was a small exhibition with about ten exhibitors, including KBA, Kodak, Quarkxpress, Pongrass Publishing Systems, Goss, KnowledgeView and others. The event was sponsored by Atex, Agfa, Barenschee, Goss International, Pongrass, KBA, Kodak, QI Press Controls, Müller Martini and KnowledgeView.

UAE: PPG Hosts Gathering of Printers and Suppliers The meeting held at the Grand Hyatt on 15 December addressed the current state of the printing sector to evaluate future challenges The Printing & Publishing Group (PPG) of the Dubai Chamber of Commerce and Industry (DCCI) recently convened a special gathering of printers and suppliers at the Grand Hyatt in Dubai on 15 December to discuss the current state of affairs of the printing industry against the backdrop of the ongoing global financial turmoil. Tarek Jawharji, Vice Chairman of DCCI’s Printing & Publishing Group, spoke to ME Printer regarding the agenda of the meeting. “The main reason for holding this meeting is to have the maximum gathering of printing presses and suppliers, and discuss with them issues related to the printing sector. Due to the current financial crises, we wanted to have a clear view of their future decisions and what they are going to do. Since we are a semi-government body, we wanted to explain to them what we can do from our side to help them overcome these issues. We can interfere through taking these problems to the Dubai Chamber of Commerce and Industry (DCCI), through which we can raise them to the ministers, and eventually come up with solutions. The second reason for this meeting is about Dubai Print Awards 2008, as we wanted to answer any of the printers’ questions in this regard.” “Despite the ongoing rumors, we believe that the current crises will not have significant impact on the

UAE printing market. We asked all the printers today if they have fired any of their staff, and they replied ‘no’. Also, we asked them if the number of jobs has seen a slump, and they replied with the same answer. This is a clear sign that the crises have not hit us yet. But if anything happens in 2009, it will definitely not be hidden. From reports being issued recently, we have seen that many projects will be short on budget and will not be canceled. We’re expecting a 10% drop in sales by 2009, and I guess it will not be a big issue for printers to address.” “Printing presses, as agencies or publishers, who are related to the real estate market, will feel the heat of the crises because this sector has been the most affected by the crises. Beyond that, we don’t believe that there will be any problems. The market is going further and we’ve seen a lot of reports, such as that issued by Joseph Ghasoub of IAA international, in which he states that we should not be afraid of 2009, and it will be a ‘good year’ but not a ‘very good year’. This means we are on the safe side. Nevertheless, we’ve already sent a letter to the DCCI and the Minister of Economy and Manufacturers, in which we have requested them to provide assistance to our sector to tackle four main issues: the rent of warehouses, labourers’ camps, bachelors living problems and the

type of support that we can get for our sector. The response has been very positive, and we’re planning to have a meeting with the Minister, H.E. Sultan Al Mansoury, or with any of his representatives to directly discuss these issues. “In this meeting, we were planning to have 50 participants, 46 of which showed up. Most of the major suppliers and printers have attended this meeting, which is a promising sign.” “Regarding the ‘Dubai Print Awards 2008’, which is due to be held on 27th January 2009 at the Grand Hyatt in Dubai, we have received a lot of calls from printers in many countries, such as Egypt, India and Iran, who have expressed their interest in participating in the event. One of these printers insisted on his participation, and when we asked him why, he said he was asked by a European company ahead of signing a deal with them if he had received a trophy from Dubai Print Awards.”

Tarek Jawharji, Vice Chairman of DCCI’s Printing & Publishing Group

Correction On Ali Alhashemi Trading: In our December issue no 52 page no 35 about Dubai Print Awards, the name of Ali Al Hashemi company as the Gold Sponsor to the event has not been mentioned. We regret the error.

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Product Display CANON, OCÉ, GOSS

Canon Canon Boosts Entry-level, Mid- and High-end PIXMA Photo Printer Line-up

Canon Middle East has announced a new entry-level Inkjet photo printer to its PIXMA line-up, oﬀering class-leading quality and intuitive software to users on a budget. The PIXMA iP1900 replaces the existing iP1800 and oﬀers exceptional improvements in both speed and quality over its predecessor. The company is also unveiling two new additions with the arrival of the PIXMA iP3600 and PIXMA iP4600.

Both have a contemporary design and are aimed at users looking for exceptional print quality with increased functionality. The PIXMA iP1900 incorporates Canon’s FINE Cartridge technology, utilising one black pigment ink cartridge for text printing and one CMY dye-based ink cartridge to deliver photolab-quality prints. The 4-colour ink system oﬀers a print resolution of 4800x1200dpi, and combined with an ink droplet size of just 2pl. Improvements in speed have also taken place, with the iP1900 capable of achieving borderless 10x15cm photolab-quality prints in approximately 55 seconds. The PIXMA iP3600 and PIXMA iP4600 oﬀer 9600x2400dpi resolution and utilise Canon’s 1pl FINE print heads. Both the printers support Canon’s new ChromaLife100+ system, which combines the FINE print head, the new dye-based inks and genuine Canon photo papers. The PIXMA iP3600 and PIXMA

iP4600 both beneﬁt from ﬁve Single Inks (pigment black, dye black, cyan, magenta and yellow). Photolab-quality print speeds are impressive, with 10x15cm borderless prints available from the PIXMA iP4600 in approximately 20 seconds and from the PIXMA iP3600 in approximately 41 seconds. Both products include two paper trays, enabling increased paper capacity and allowing plain and photo paper to be loaded at the same time. The PIXMA iP3600 and PIXMA iP4600 are PictBridge compatible for PC-less printing of photos from devices such as compatible mobile phones and digital cameras. The PIXMA iP4600 incorporates advanced media handling with DVD/CD printing on printable media and Auto Duplex function for double-sided printing. All the cameras come bundled with the Canon Easy-PhotoPrint EX software.

ME Printer January 2009

Océ Océ Arizona 250 GT Prints 3D Lenticular Images

Leading lenticular 3D software developer, Human Eyes, has teamed up with Océ Display Graphics Systems to offer lenticular printing in combination with an Océ Arizona 250 GT flatbed printer. The Océ Arizona 250 GT is a UV curable flatbed printer with a flexible media option that produces nearphoto image quality on rigid or

flexible media. It uses Océ VariaDot imaging technology to produce ink droplets from 6 to 42 picolitres. The focus is on showing printers how quickly and easily they can integrate lenticular technology into their businesses, and offer customers a unique, eye-catching and high-margin printing application. Combined, the Océ Arizona 250 GT flatbed printer and Producer3D offer print companies the ability to expand their product offering, and thus, strengthen their business model. Working together, the Océ Arizona 250 GT and Producer3D offer a unique proposition for print businesses to promote lenticular printing as a point of differentiation. The combined strength of Producer3D and the Océ Arizona 250 GT flatbed machine Hi means

printers can now take advantage of an extremely cost-effective lenticular printing solution that is simple to use and provides them with an extensive range of professional lenticular tools to help grow their business. The unprecedented quality of direct-to-lens lenticular printing, which is demonstrated by the Océ Arizona 250 GT flatbed owes much to its Océ VarioDot imaging technology, as well as its geometrical accuracy. The use of thin lenticular stock, originally designed for offset printing, also makes the economics of lenticular printing much more affordable. These lenses cost significantly less than the traditional thicker lenticular lenses providing users with a faster and much more cost effective entry into the lenticular market.

Goss International has introduced a solution that overcomes barriers deterring many newspapers from converting to a more attractive and cost-effective compact format. The new Goss Triliner technology converts two-pages-around newspaper presses to print three pages around, allowing publishers to save paper and increase productivity and color capacity while still maintaining broadsheet sectioning and the ability to accommodate standard-size advertising inserts. Plate cylinders are modified to accommodate a single plate containing three shorter newspaper pages imaged around the circumference. A Goss SuperBerliner folder allows off-center folds, and adjustments can be made to postpress inserting systems to accept the smaller, asymmetrically folded papers. Publishers can modify existing double-circumference presses to produce papers with two-thirds of the previous cut-off. The Triliner technology is also available for new presses. Equipping a press with two folders will provide the versatility to produce both two-around and three-around products by simply varying the number of pages imaged onto the single-around plate. “Triliner technology offers the convenient, compact size previously reserved for tabloids, while retaining key advantages of the broadsheet format, including multiple sections and premium advertising positions,” explains John Richards, Goss International director of newspaper product management. Richards points out that the unique off-center SuperBerliner folder is vital to Triliner technology, giving the folded product a familiar size and shape while allowing the larger flap to cover standard-size inserts produced on 21-inch presses. “With web widths shrinking, Triliner technology also brings cutoffs into a more familiar and pleasing proportion to page widths,” he adds.

Converting to Triliner technology saves paper by reducing the cutoff of the finished product by 33.3 percent. Operational advantages accrue in both straight and collect production. In straight operation, each cylinder revolution produces three papers rather than two, with no increase in web speed. “A publisher producing a 22-inch newspaper at 50,000 copies per hour, for example, could produce 75,000 papers per hour in a 14.67-inch Triliner format,” explains Richards. “That added productivity can shorten the production window, allowing later press starts or earlier finishes, and it could open up time for commercial or contract printing opportunities.” Richards says that the added speed could also allow a newspaper to retain its current print window, while producing the full run on fewer presses. For collect operations using Triliner technology, sections come in breaks of three, rather than two. The Triliner jaw folder collects the three images around the plate cylinder to produce three sections per former, providing 50 percent more section fronts, section backs and panorama center positions. A second advantage, according to Richards, is a 50-percent increase in color pages without additional towers, due to the fact that all the

new sections have color in the same positions as the original sections. Goss Triliner technology includes conversion of plate cylinders, unique folding technology and postpress modifications. Plate cylinders are converted to accept one plate around, in place of the existing two plates around. The retrofit can be completed one couple at a time to minimize interruptions of production. The three-page images are all burned onto one plate, improving register and reducing by 50 percent the number of plates to be changed. The one-platearound approach also delivers the versatility to run both Triliner and conventional cutoff products with the same press, utilizing different folders. The Triliner folder design combines asymmetrical folding, shorter cutoffs and the ability to triple collect. The folder is based on the Goss FPS folder and incorporates features from earlier Goss folders that performed the triple-collect operation. The delivery of products from the folder with the headline up and modifications of inserter pockets allow most postpress operations to accommodate the compact format and the off-center fold.

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Goss Goss Introduces Three-pages-around Option for Newspaper Printing

Product Display XEROX

ME Printer January 2009

Xerox Xerox Readies for New Era of Digital Printing With Energy Eﬃcient Toner

Six 25,000 gallon tanks will find a home in Xerox Corporation’s EA toner plant in Webster, N.Y. The arrival of the tanks will herald an era of more energy efficient digital printing, preparing for the production of Ultra Low-Melt EA Toner, a breakthrough product that can cut the overall power consumption of digital printing devices by as much as 15 to 30 percent. Fusing the toner or sealing it on the page is the most power-intensive process in printers and multifunction devices, accounting for 50 percent to 80 percent of the total power used. In developing the Ultra Low-Melt EA Toner, scientists at Xerox Research Centre of Canada (XRCC) aimed to save energy by lowering the fusing temperature. The new toner melts at as much as 45 degrees Fahrenheit lower temperature than the EA toner now being used in current Xerox products, without compromising image quality or any other performance. “This was the most difficult toner design we ever worked on,” said Hadi Mahabadi, Xerox vice president and manager of XRCC. “We had to push the envelope to the limit to achieve lower melting temperature and higher gloss while keeping other performance

the same as or better than current EA toner.” Scientists at XRCC initially developed the EA process at Xerox, and the Ultra Low-Melt EA Toner is their next generation product. Emulsion aggregation (EA) technology is a nanotechnology-based process that yields sharper image quality, higher reliability, and reduces toner usage in an energy efficient manufacturing process. In fact, pages printed with EA toner use 40 percent to 50 percent less material than those printed with a conventional toner. Until about five years ago, all Xerox toners were made by grinding plastic pellets into very fine particles–an energy intensive mechanical process. Scientists and engineers at Xerox, in collaboration with colleagues at Xerox’s partner company, Fuji Xerox, designed and tested many polymers before discovering polyesters that could be combined with other toner ingredients such as colored pigments and wax particles to form the Ultra Low-Melt EA Toner. Xerox’s team of scientists has applied for more than 35 patents related to discoveries they made while developing the new toner, and 10 have already been granted. “With the new tanks, we expect

the Webster plant to start producing the Ultra Low Melt EA Toner sometime next year,” said Chris Govier, General Manager-Production Systems Group, Xerox Middle East and Africa. “Installation of these tanks will give this plant the flexibility to meet the demand for both first and second generation EA toners, and it will help Xerox deliver the most energy-efficient document management solutions for its customers.” Since EA toner was first introduced, Xerox and Fuji Xerox have designed more than 50 office and production products that use EA toner. The new low-melt toner is being designed for all future products, from desk top printers to high-end office multifunction devices to highspeed commercial color presses. The Xerox 700 Digital Color Press, which was unveiled in May, is the first product to use the new toner, which is currently being produced in Japan.

Exhibition

SIM

SIM 2008 LAYS FOUNDATION FOR

ABU DHABI’S EMERGING MARKET PRESENCE

ME Printer January 2009

The capital city weathers the financial crisis, boosts investor confidence by hosting the first-ever Signage Imaging and Media exhibition

The recently concluded Signage Imaging and Media (SIM) 2008 exhibition, held at the Abu Dhabi National Exhibition Centre (ADNEC) from 25–27 November, opened to mixed reviews, with top international brands such as HP, Epson, Roland and Xerox showcasing products and solutions. The focus sector included printing; signage; banners and posters; prepress; digital imaging; storage and processing; outdoor media; and new media and entertainment. ME Printer captured the essence of Abu Dhabi’s firstof-its-kind exhibition through some of the prominent exhibitors at the venue. The common reaction resounding among both visitors and exhibitors alike was ‘quality over quantity.’ A highlight of the event was Jacky’s Middle East showcasing products under its new subsidiary, Izumi Solutions. Ashish Panjabi, Chief Operating Officer, Jacky’s Middle East, explained, “Izumi Solutions will specialize in the implementation of office automation products and solutions as well as the distribution of HP large format and industrial printers. The new company’s primary focus is to provide products and services related to the graphic arts, banking and financial sectors including multi-function products (MFP) solutions and other office automation solutions throughout the UAE.” He added, “Izumi, which means fountain or spring in Japanese, will bring high level solutions to fit its

customer requirements. The focus of Izumi Solutions’ operations will be across the GCC and the Middle East region and will also be active in Lebanon and Yemen.” HP Middle East showcased its offerings through its channel partner Jacky’s. George Semaan, LFP Business Manager, Indoor Printing Solutions, Imaging & Printing Group, HP Middle East, explained, “We are exhibiting several products, particularly the Z3200, which was launched recently at GITEX. This printer is targeted at the graphics market, mainly for professional photographers, graphics designers, graphics print service providers and fine arts collectors.” The Z3200 Photo Printer series uses a twelve Vivera pigment ink system including seven colors, four blacks, and a gloss enhancer for glossy and semi-gloss media. The most important innovation is the HP 70 Gloss Enhancer. It is used on glossy and semi-gloss photo media to produce images with uniform gloss from highlights to shadows, and also eliminates bronzing without the need for film, liquid or spray lamination. Semaan added, “We are also showcasing the Scitex range—the HP Scitex FB950, which allows direct printing on rigid substrates such as glass, wood, aluminium, acrylic sheet and ceramic tiles, and the 3.2 meter HP XL1500 with Dye-Sub technology which enables printing on fabrics.” Commenting on the venue and the inaugural edition of the event, Semaan says, “The exhibition is well or-

and it uses an environment friendly eco-solvent ink.” He added, “We are still committed to the large format colour graphics market. Our focus is on our existing corporate customers. Some of our largest customers in the region, some of them for over 20 years, are based in Abu Dhabi. Currently, we have a very strong client proﬁle, particularly in the government sector. Over the past 18 months, we’ve seen a lot more interesting opportunities for growth. We’re extremely conﬁdent about the Abu Dhabi market.” Gandinnovations showcased an impressive display of wide format printers, with focus on the Jeti AquaJet. Massoud Saad, Regional Sales Manager, Middle East, Gandinnovations, said, “We’re showcasing a 3-meter UV RTR digital wide format printer called Jetspeed. The speed of this printer is 250 sqm/hr. A 5-colour version will be available by the end of December. We are also displaying the Jeti 5024 solvent printer, which uses 24 spectra heads and UV curable inks to produce the fastest output of any roll-to-roll grand format printer on the market; and the 3.2 meter water-based textile printer Jeti AquaJet.” He added, “The AquaJet uses in-house formulated, water-based dye dispersed inks that allow printing direct to any polyester base fabric, and specially built in infrared heaters allow the colours to pop out with no need for any extra equipment for curing. This is the most versatile and fastest 3.3 m grand format digital printer designed for the fabric and textile printing industry.” Emirates Computers demonstrated Roland’s product lines, targeting the marketing communications industry. M. Karthik, Sales Manager, Emirates Computers, explained, “We’ve launched a new wide format inkjet printing machine range called ‘VersaArt.’ It was first launched internationally by Roland during FESPA, whereas the launch in the Middle East was sched-

ME Printer January 2009

ganized. The convention center is impressive. Here, we receive customers specific to the printing industry. “Abu Dhabi has been experience unprecedented boom in recent times. Oil and petroleum companies have huge budgets and great demand for HP’s large format printers. Therefore, this market is very important for us,” concluded Semaan. Jacky’s also exhibited the GTC Calendar 81/3400 from Klieverik Heli, a Netherlands-based supplier of thermoprocessing equipment for transfer printing, lamination, thermobonding for non-woven fixation and heatsetting. The GTC can support a maximum textile width and maximum transfer paper width of 3200 mm. In the transfer printing system, an image can be altered on a computer and can be pre-printed with a digital printer on paper while preserving details, which can then be transferred on to the fabric. Han Boerrigter, Area Sales Manager, Klieverik Heli, explained, “We’re selling this machine through our partner Jacky’s. The greatest advantage of this machine is that it can print directly on textile, along with printing from paper to textile. The system supports better temperature control as compared to a direct system, and it also provides more options as compared to other printers.” He added, “The market in UAE is growing; we expect that demand for such machines will surge in the next five years, as printers want to shift from solvent inks to water-based inks.” Xerox Emirates showcased a range of digital offerings including the high-speed DocuColor 5000 and DocuColor 252 narrow format systems. Xerox also highlighted their expanded portfolio of wide format printing solutions which included the new Xerox 8264, the Xerox 7142 and the Epson 11880 high quality printer, as well as some unique media for high value applications. Andrew Hurt, General Manager, Xerox Emirates said, “We are launching an eco-solvent printer 8264 for both indoor and outdoor banners for advertising purposes. This is a versatile wide format printer with a powerful combination of durable indoor and outdoor graphics

ME Printer January 2009

uled for SIM. The new product is aimed at small businesses who have limited investment capabilities and wants a solvent machine for their indoor and outdoor jobs. It is available in two sizes: 54 inch and 64 inch, and is priced ranging from 55,000 & 75,000 dirhams. At the stand, we have the XJ-740 from the Soljet series, which is our most successful range. It was launched in February 2008. Also, we have the Versa Camm, which is one of our regular printing-cutting machines.” Karthik commented on the response to the event: “As a show taking place for the first time, I think the response was good. On the first day of the show, we had a good number of visitors in the morning. Frankly speaking, we had no expectations when we came to the show. But the response we got really surprised us.” He added, “If we look at the sales statistics in the UAE from January 2008, sales had been more in Abu Dhabi and Al Ain than in Dubai and the Northen Emirates, especially when it comes to Roland’s products. Taking this into consideration, our presence in SIM was a must. Since October 2008, we started to feel the pinch of the financial crises. In Dubai, we felt the impact of the market and it has hit us really high. This was not the case in Abu Dhabi and that’s why we wanted to be here so as to be able to push our sales further.” Presstek, manufacturer of digital printing solutions, marketed its products through its channel partner Age Graphics; however, the company did not showcase any of its machines. Commenting on the first SIM exhibition and the company’s participation, Jack Dean, Area Sales Manager, Presstek, said, “We aim to expand our presence in the growing

market in Abu Dhabi, and exhibitions such as SIM can help us achieve that. The ﬁrst edition of the show holds promise; we’re quite pleased and hope to be back next year.” Orchid Media, a supplier of advertising materials, showcased the South Korean-manufactured Quest range of engraving and routing machines. Moutaz Oweada, General Manager, Orchid Media, explained, “These machines are unique because unlike other brands, the Quest range can cut and engrave as well, on various materials such as acrylic, aluminium, brass and stainless steel; in particular, it can cut up to 2 mm on stainless steel. Moreover,

the design is such that the vibrations on the spindle are minimized; this provides clean and smooth cutting and engraving.” He added, “This machine comes with two years warranty, in two versions—2D and 3D—and ranging from small to large sizes. It has a coolant system to prevent excess heat, especially when cutting or engraving on materials such as Aluminium. The USP these machines is the clean-cutting feature. We are highlighting this advantage at this show.” The company also showcased several other products including display stands, exhibition stands, and digital print media.

ME PRINTER STAND AT SIM

ME Printer’s stall at SIM 2008 attracted both visitors and exhibitors alike, oﬀering a medium to express their views and opinions on the exhibition. We received stupendous response from regular as well as ﬁrst-time customers, who expressed their support and interest in being updated on the pulse of the print industry in the region. At the inaugural edition of the event, we gauged the consensus of opinion as ‘a show where quality presides over quantity’.

Talking to some of the prominent exhibitors who appeared quite impressed with the organization of the event, we sensed that in the years to come, SIM has the potential to grow into a major event and catapult Abu Dhabi into the global limelight. From our perspective, nothing is more encouraging to us than being a part of such promising events that reﬂect the tremendous growth potential of the regional industry.

ME Printer January 2009

Snapshot

Market

PRINT INDUSTRY

IN THE SWIRL OF ME Printer January 2009

GLOBAL CRISIS 40

Regional printers move cautiously; KBA on alert over falling demand for sheetfed presses; HP delivers strong Q4 results amid declining revenues from printer unit shipments

Corporations around the world are gearing up for a major shake-up, both in structure and ďŹ nance, in the shocking turn of events owing to the global ďŹ nancial turmoil. The regional print industry will inevitably face the storm, but the anxiety might turn out to be detrimental to printers, hindering the implementation of innovative strategies to weather the crisis. In these times of uncertainty, local opinion is more that valuable to gauge the credibility and sustenance of both the local and regional industries.

GIFFIN GRAPHICS TO EXPAND OPERATIONS

BLEAK OUTLOOK FOR PRESS SALES

The financial crisis is impacting severely on Germany’s export-driven engineering industry, and Koenig & Bauer AG (KBA) is no exception. As the third-quarter figures issued on 14 November revealed, tumbling demand in key export markets caused the volume of new orders for sheetfed presses to fall 15.8% below the equivalent figure for 2007, while orders for web and special presses were 9.1% down on a weak prior year. The volume of orders on hand shrank by €160m to €721.6m, and this has caused major fluctuations in plant utilisation since the beginning of October. As a countermeasure, overtime and holiday accounts are being run down at KBA’s web press production plants, and the Christmas closure has been extended. It was also announced on 14 November that KBA’s sheetfed facility, which officially introduced short-time work at the beginning of November, is trimming its payroll by 400. With many customers postponing projects, over the past two months, the volume of new orders for commercial and newspaper web presses has fallen well short of expectations. As a result, capacity utilisation is expected to be exceptionally poor next year at KBA’s factories in Würzburg, Frankenthal and Trennfeld. The management sees no alternative but to extend short-time work to these west German production plants from January 2009, and is about to enter negotiations with the Federal Employment Agency. Alongside production workers, the measures will affect all departments not directly engaged in market development and customer support. Having just completed a capacity adjustment in the summer that involved several

hundred lay-offs at its web press production plants, KBA is unwilling to lose more staff who will be difficult to replace when the economy picks up again. The management is hoping that the mounting uncertainty induced by the economic recession will ease in the next few months, and that demand for presses will pick up again as a result. However, if this fails to happen, the need to control costs in order to remain competitive will imply that KBA cannot exclude the possibility of further retrenchments. At the end of October, its West German web press factories employed just under 3,300 of the group’s 8,000-strong workforce.

“We’ve been able to deliver most of the orders made at Drupa. However, I expect to see a slump in fresh orders. The volume of jobs will reduce” Ramzi Kteilly, Managing Partner of UAE-based Giﬃn Graphics

HP’S IMAGE & PRINTING GROUP AFFECTED DESPITE OVERALL GAIN

HP has announced financial results for its fourth fiscal quarter ended Oct. 31, 2008, with net revenue of $33.6 billion, up 19% from a year earlier and up 16% when adjusted for the effects of currency. Excluding EDS revenue, the net revenue grew 5% year over year or 2% when adjusted for the effects of currency. In the fourth quarter, the GAAP operating proﬁt was $2.7 billion, and the GAAP diluted earnings per share (EPS) was $0.84, up from $0.81 in the prior-year period. The non-GAAP operating proﬁt was $3.4 billion, with non-GAAP diluted EPS of $1.03, up from $0.86 in the prior-year period. HP’s Personal Systems Group (PSG) revenue grew 10% to $11.2 billion, with unit shipments up 19%. However, the Imaging and Printing Group (IPG) revenue declined 1% to $7.5 billion. Supplies revenue grew 9%, while Commercial hardware revenue and Consumer hardware revenue declined 10% and 21%, respectively. Printer unit shipments decreased 8%, with Consumer printer hardware units down 8% and Commercial printer hardware units down 9%. Operating profit was $1.2 billion, or 15.5% of revenue, versus $1.1 billion, or 14.5% of revenue, in the prior-year period.

ME MEPrinter Printer January January 2009

Ramzi Kteilly, Managing Partner of UAE-based Giffin Graphics, shares with ME Printer his views on the status quo of the crisis in the light of measures being adopted by regional printers. “Every industry in this region is being affected by the snowball effect of the real estate crisis. Banks have begun to discourage borrowing. I think that in this region the crisis will be temporary because the governments, particularly in the UAE, have sufficient funds and reserves to overcome this situation,” says Kteilly. “In the short run, we will suffer because we will not be able to deliver machines on credit, and buyers will not be ready to take risks. This will reflect on the productivity of manufacturers. We’ve been able to deliver most of the orders made at Drupa. However, I expect to see a slump in fresh orders. The volume of jobs will reduce,” explains Kteilly. He adds, “Except for some of the major exhibitions, suppliers will withdraw from most of the small exhibitions. We have been in talks with organizers to reduce the enormous costs of exhibiting at events, especially the enormous costs involved in moving machinery in and out of exhibition halls. I think such expenses should be minimized. Moreover, the government should play a greater role in attracting people to exhibitions in the region.” The company is looking forward to participating in the SGIA and Gulf Print exhibitions next year. Machinery on display will include the latest from leading brand such as KBA, Muller Martini, and Agfa. Kteilly speculates, “Looking on the bright side, by next April–May, we should see an opposite trend in the markets. It is estimated that the markets will pick up by next year.” Giffin Graphics has been relocated to new premises in Sharjah. The company has invested in its own warehouses and offices to accommodate growing business. Kteilly says, “Our new facility occupies

13000 square meters, including labour accommodation for more than 600 staﬀ.” “We will eventually, although not immediately, move to IMPZ. We also have plans to relocate our oﬃce in Abu Dhabi, along with establishing a larger storage area,” concludes Kteilly.

Technology

Long Perfectors

ME Printer January 2009

The long perfectors have come a long way and are gaining in popularity and size. But like buying a car there are a number of factors to be considered when deciding to buy a press that prints on both sides of the page in a single pass. Gareth Ward explains

When Heidelberg ﬁrst introduced the long perfecting Speedmaster, it was at a time that Komori was enjoying success with its Lithrone, and Manroland had just launched the Roland 700. Both these, as well as the KBA Rapida and Mitsubishi Diamond presses in the B1 sector, had modern electronics, double diameter impression and transfer cylinders and a smoother sheet passage as compared to presses with single diameter cylinders. Compared to these the Speedmaster 102 was starting to look dated, and Heidelberg feared it would be losing sales arguments against the new generation of presses. Then Heidelberg had the idea of connecting two four-colour Speedmaster presses using its perfecting drum, which had been used to make a two-colour Speedmaster into a perfecting book press. Any concerns about marking as a wet sheet passed through the second four printing units were quietly pushed aside while Heidelberg’s engineers worked on cylinder coatings to reduce marking. The rest, as they say, is history. The long perfecting press has since then retained its appeal: a printer can print twice as many sheets in the same time a press without the perfector can print just one side. It is a compelling argument and

the long perfecting B1 press is a format that all suppliers can deliver, even if turning a sheet with double diameter impression and transfer cylinders is a more complex engineering feat. Some have come up with different ways of achieving the same end: Komori and Akiyama alternately print the top and bottom of the sheet while Mitsubishi’s Tandem press prints the underside and then the top side of the sheet without turning it. All B1 suppliers offer the chance to feed paper from a reel, which saves money as reeled paper is less expensive than sheeted and delivers a better sheet to the press because every sheet has precisely the same size, which cannot always be said of pallet supplied paper. However, there is a price to pay for the high-speed performance and that has been in a loss of versatility. While in theory the long perfectors can be converted to run as very long straight presses to get six or more colours plus coatings on a sheet, in practice this rarely happens. When a printer installs a long perfector, his instinct is to fill it with the type of work that demands four colours printed on both sides. Unfortunately, in order to win the order, the printer will too often resort to price as a weapon, using the efficiency of the press to win a job at

a lower price than the competitor without this advantage. As soon as every printer has long perfectors, the result is a price war where only the customer benefits. In the UK at least, where the concentration of long perfecting presses is greater than any other country, this competition destroyed the 16pp heatset web market, as it has begun to do elsewhere. In truth, these presses are perfectly suited to section work for magazines or catalogues where what is in the delivery is ready for the bindery and the job in hand may require several sections to be printed, changing only the plates and leaving all other settings to remain the same. However, for shorter run work on different types of paper and for a different balance of colours, the perfecting press may not be the best choice. The success of the long perfector concept in the B1 market was sure to encourage B2 printers to think whether their next investment should be a full sheet B1 machine without perfecting, or a press, which by perfecting printed the same number of pages in one pass on a smaller sheet. The B2 long perfector has never made the impact of its larger brother. Heidelberg has also produced long perfecting versions of its B3 Speedmaster 52, and at Drupa the company introduced a long version of its Anicolor press, still at B3. These are destined to be niche machines. UK printer Healey’s was the first in the world with an eight-unit Speedmaster 52, a logical addition to a pressroom which only had presses of the B3 format. Today, Managing Director Philip Dodd, while not decrying the decision to buy the press, says he would now buy a larger sheet B2 machine. “We print a lot of art catalogues which are a square format and which we print two-up on the 52. If we had a B2 press, we could print these six to a sheet,” he says.

It’s the versatility question again, this time concerning the ideal format of the press for a printer. Another factor weighing against the long perfector in the B2 and smaller sheet market is simply that there is less section work to be had. Printers need versatility and few will want to rely on a single machine when two separate fivecolour presses can almost match the speed (in order to meet a tight deadline), but which offer a more flexible approach to the work being considered. A better match, and one that many are installing, is a standard press alongside a B2 perfector. The printer can offer the flexibility of the two press set up, while being able to offer a price to match B1 if his customer has work which really ought to go on the larger format press. For a long established B2 house, where the guillotines, folders and platesetting might need replacing for a move to a larger format, the perfector can be a sound choice to boost capacity. The calculations need to be done first. Look at the type of work you produce, look at the work that has been quoted and lost in order to understand why. Be honest in appraising what might happen with a long perfector and how that might change the work profile. The result will be a better decision than one based on following the herd. At the moment, it remains a question of speed set against the loss of versatility. However, developments highlighted at Drupa this year, have begun to address the issue of versatility on a long perfector. KBA’s Drivetronic and Manroland’s Direct Drive allow simultaneous plate change on all the print units; in addition, they wash up inking systems and blanket and impression cylinders and can switch from perfecting to straight printing in minimum time. Allowing for a complete change, a make ready for a new job can take just 15

Technology

Gareth Ward Gareth Ward has been writing about the printing industry for more than 20 years, predating the arrival of desktop publishing. He has seen every major development from close quarters, the arrival of digital printing, automated plate changing and computer to plate. He was editor of a weekly magazine in the UK for many years and more recently has helped start The Print Business as a monthly magazine to help printers through the business transformations that are now necessary. His work has appeared in magazines across the world and he has made presentations to equally wide-spread audiences.

Long Perfectors minutes, including setting up print with a special colour ink and sealing varnish. Printing to a standard such as ISO 12647-2 or Gracol7 helps keep make ready times in check and ensures that plates reaching the press are printable. Nor is there today any question of marking on a job. The magazine that Ferrari has been sending to every one of its customers is one of the best print jobs seen in the world this year, and it was printed on a ten-colour Manroland 700. Another long perfecting Roland holds the unofﬁcial world record for make readies over a 24-hour period. Printers at Rösler Druck in Germany stopped and changed plates 103 times in a 24-hour period in printing a 2,800 page catalogue. Larger format perfectors are beginning to appear. KBA has had a good degree of success with the perfecting version of the larger format Rapida 142, which is interesting for the magazine and book market as it delivers a 32pp A4 sheet, while there are tentative steps towards even larger formats. An even more intriguing develop-

ment was that announced by Goss. The company had been losing ground in the 16pp web offset sector to sheetfed presses and has returned the favour. Instead of sheeting a reel of paper before the print units, the Goss M600Folia prints like a web press, with four blanket-to-blanket units, sheets the web afterwards before delivering into a familiar pallet stack. The big advantage is a running speed of 30,000 sheets an hour, twice that of a conventional long perfector. It has required some smart engineering from Goss, Vits to cut the web, slow and deliver the sheet and from Weko to apply powder in the best way to dry the sheet and prevent blocking in the stack. The first press has been sold to a customer in France and the machine is being modified to match the customer’s requirements in the Goss factory situated north of Paris, before shipping to the print site. Many printers are going to be watching the progress of this press this year. The machine is more compact than a long perfector which may encourage the space-challenged printer

to look at it; more important is the speed. For printers looking for the ultimate in eﬃciency, to reduce the number of machines in their press park and who are printing section work–magazine printers in particular–the Goss promises to do to long perfectors what the long perfectors did to standard fourcolour presses. In print, the long perfector is very much the equivalent of a sports saloon car. It is a very fast way of getting from one city to another along an empty motorway. In contrast. a standard press with six printing units can print a house colour or a metallic or can seal the job to be put back through the press immediately. It may also cope better with awkward lightweight and heavier papers or with papers that do not take well to perfecting because of a tendency to mark. This is the SUV, a go-anywhere press that is happy to drive oﬀ road. Printers should give as much consideration to buying the press as they do to deciding on a car. That way they will come up with the right answer, fast saloon or SUV.

ME Printer January 2009

11 ANNUAL SIGN & GRAPHIC IMAGING MIDDLE EAST 2009

Technology

B3 Sheetfed

3 B

SCOANGTAINUES

ME Printer January 2009

rinting p l a it ig d f o e advent ered. Rod Hayes h t h it w t a h redicted t set presses are numb p s r e y a s m The doo small sheetfed oﬀ the days for this hasn’t happened y explains wh

A printer planning to invest in B3 is spoilt for choice, not only with the number of models available but the methodology on which they function

ME Printer January 2009

It is becoming clear that when it comes to printing in the B3 format, a B3 machine can almost invariably punch well above its weight. This is becoming ever truer as manufacturers continue to incorporate enhanced productivity improvements, presses are gaining new levels of versatility and run lengths continue to get shorter. It seemed a few short years ago that the days for B3 would be numbered; first the demand for single colour machines faded dramatically as digital monochrome established superior productivity and significantly reduced costs per copy; this prompted a move by B3 offset printers to four colour machines and even with this shift, it seemed it was only a matter of time before digital colour would drive four colour presses to the wall. This hasn’t happened, it doesn’t look like happening and one has to ask the question why? If the outlook was so gloomy five years ago was it desperation that drove manufacturers to invest large amounts of money time and labour in to improvements to their machines? It may have been and if so, the move has certainly paid off. Drupa 2008 saw a raft of new

machines from China and enhanced machines from Japan Germany and the Czech Republic. A printer planning to invest in B3 is spoilt for choice, not only with the number of models available but the methodology on which they function. Let us take the opportunity to ﬁrstly look at what is currently available and then speculate a little on what direction the market is moving. The Eastern manufacturers have continued to favour the double impression cylinder layout favoured initially by Ryobi, Akiyama and Hamada. Both portrait and landscape models are available, though the prevalence of portrait gripped presses is beginning to wane. The attraction of having two printing units mounted above a large diameter impression cylinder is considerable; the sheet is always under impression during printing except for the fourth colour, the number of gripper changes is around half that of a unit press and access to clean the impression cylinder and change plates is excellent. In addition, the press footprint is smaller by a pretty decent margin compared with a unit press, making it all sound like a win-win situation. Well yes and no, blanket changing

can be tricky and the path of the sheet in to the delivery stack does require a fair measure of under shoot and if there is a need to print a full out solid the potential for a snap line if the last unit is used is considerable. However, the rolling power of these machines is considerable and it is rare that a full out solid is used along with a four colour process set. Solids tend to be used for covers so it would be silly to frame a decision around the occasional job. This type of press design means that the number of printing units comes in twos, although a sixth unit can be quite easily set aside for a coating unit. Perfecting is available although this layout is far from ideal for such an application and a high pile delivery is not really practical. However UV can easily be incorporated, but the weight of stock tends to peak out at around 250gsm. Heidelberg favours the unit construction approach and has with the SM 52 and its variants in effect scaled down the SM 74. Komori has done this as well with its B3 offering. Printers with larger machines when considering introducing a small format machine often favour this approach. Whether it is passion or brains that drives such a decision is difficult to say; many of the vices of a larger machine are compounded

Technology

ME Printer January 2009

The Eastern manufacturers have continued to favour the double impression cylinder layout favoured initially by Ryobi, Akiyama and Hamada

B3 Sheetfed

in the smaller press, wet work is faced against the sphere coat cylinders as the sheet is presented to the next cylinder for printing, the sheet path is much tighter than with the double cylinder units favoured by Ryobi and Hamada, but on a landscape printing press as any GTO operator will vouch, this issue boils down to good housekeeping. This layout does offer many benefits however. Numbering and perforating units sit comfortably in the press line, a specialist coating unit can be incorporated and modified deliveries including high pile are available. One might think that as a B3 press is targeted at the shorter run sector, this question of delivery is something of a red herring. May be, but if you operate in a high cost labour environment, or good labour is hard to get or is unreliable and you are running a job say with three or four sections and the run length is 2,000, having a high pile feeder and delivery can be of some benefit time-wise, especially if automatic plate loading is available. It means that the press can be run with one operator and a floating assistant can be spread across two or three machines. There are two other presses that print B3 in a largely conventional way, but these machines are taking the B3 sector in to a radically different direction and before a discussion is held on these presses let’s see how strong the case is for presses that incorporate online imaging, such as the Heidelberg DI, the Ryobi and KBA 52 and the Screen Truepress 344? Well, to a purist these machines send mixed signals; no one disputes the print quality, the predictability of the output is consistent and a daily workload can be planned for that is reliable. But instinct suggests to most observers that such machines

will trap an owner into a time warp, if a new job can be up and running in ten minutes today, then in two years time it will still be ten minutes. The danger of obsolescence and an inability to get the press maintained in the future is potentially very strong. There is one more overriding concern that investors in these machines must face and this is a daily one; shoehorning all the disparate production elements in to a common platform means the press is vulnerable to down time whenever one production element fails. Having plate making offline provides options that cannot be ignored. If the press is not printing at least plates can be made for another press, either operating in the same shop or elsewhere and of course the reverse is true. If such a press was to be operated in a stand alone environment in say a shopping mall it would be a brave and confident investor who would stake his business model around such a press. However, quite a strong case can be argued for this type of press as part of well rounded B2 and B1 printing house, the machine is ideal for doing those pain-in-the-neck small run four colour jobs say 200 off or business cards, letterheads and complement slips which are the bane of serious commercial printers. Now to visit the two presses alluded to that have the potential to take B3 printing in to pastures new. The Manroland 50 and the KBA Genius are a different breed of offset press, at least in this sector. They have higher investment tags, but they do offer a great deal more. The decision an investor makes is a tricky one, whether ‘this bit more’ is worth pursuing, given the size of sheet they print. The KBA Genius has been with us in its present format for more than four years though it has its genesis is in a much older press. Here is a press with a single impression cylinder around which are placed for or five printing units. This concept is used extensively in large format Flexo presses and the accuracy achieved with this cylinder arrangement, particularly on difficult to print stocks is exceptional. The footprint is easily the smallest of any four colour machine and operator access is superb, but KBA has perhaps sent

out confusing signals with this machine. To an outsider it seems that it has concentrated on claiming the machine’s versatility for printing in challenging environments, credit cards, plastic packaging, specialist carton work; all can all be carried out on this machine as it lends itself for the incorporation of UV very well. But it also prints conventional work with equal skill, perhaps KBA should emphasise in its marketing paraphernalia its versatility at printing regardless of what stock is used. If there is ever a signal that oﬀset press manufacturers believe the B3 sector has a long-term future, then Manroland’s decision to produce its ‘Roland 50’ model has to be a strong positive indicator. Whether it is right or not, time will tell, but like Heidelberg with the 142cm press, Manroland isn’t betting its shirt on the success of the press. Although it is only a 50cm press, it really is a scaled down Roland 500; sheet transfer from cylinder to cylinder is via transferters, there doesn’t seem to be any practical limit to the number of printing units that could technically be incorporated or for that matter the number of value added options. At a recently held technology forum, Manroland demonstrated a Roland 50 printing a wine carton made from .75mm thick stock. The job was imprinted with consecutive numbering using a two headed inkjet array and options available meant the carton could have been perforated, batch stacked and a choice of coatings applied. Manroland in addition make the claim that the next job could have been quite easily have been a DL envelope. So what are the lessons to be learnt from all this? The B3 market clearly is important to the press manufacturers; perhaps Manroland with its Roland 50 and KBA with the Genius have read the Runes correctly and have launched machines that break the mould of short run four colour works priced at rate of cents per copy. If this break with tradition is to come about though, the press owners will need to embark on a whole new strategy of marketing the goods and services they oﬀer. One Scottish B3 printer whose business has grown dramatically in recent years uses local radio to advertise his wares-now that is a thought, isn’t it?

Atlas

In Focus

Oﬀset Printing

WEBQUESTION

THE

ME Printer January 2009

How can printers go through the debate of breaking into web oﬀset from sheetfed

from another sector for purely commercial advantage. It may be fashionable to portray the industry in this way for there will always be times when it makes sense to produce a job B3 rather than B1 and vice-versa, but undoubtedly the greatest angst supposedly occurs over deciding when it makes most sense to produce a job web offset rather than sheetfed. Many regard such disputes and arguments as issues of strong import for the printing industry in general, but to do so is wrong or at least misguided. Ultimately the buyer of print makes the decision, he will relentlessly pursue a reduction of the cost of printing; slowly perhaps at first if he is new to needing print in any sort volume. An entrepreneur launching a new catalogue or direct marketing venture, a publisher with a magazine idea, a budding newspaper tycoon embarking with yet another urban freebie will start off ‘toe in the water’ and will go with a printer whom he can trust, or is already familiar with, or has been recommended to, yet he will quickly see that the more he reduces his print bill, the more margin he has. And so a drive to reduce the cost of print is part of the way our industry runs, but dictated by the print buyer rather than the printer. Few printers will move out of a

No printer breaking in to web for the ﬁrst time is likely to be able to manage this and so will have to have some fat on his back to cover the lean times

ME Printer January 2009

Humans are by their very nature disputative beings. Probably the issue that ranks highest among the hundreds of things over which we will fight or dispute is territory: a broad encompassing of issues that include economic and trading rights, commercial boundaries and rights of way on both sea and land. And disputes permeate to micro levels, a neighbour’s dog barking at 1 am in the morning can be the clarion call for nasty, ill tempered fights over whose rights are being impugned, suggesting that concepts of boundaries to the way humans behave and deal with one another is woven into the very fabric of our being. There can be few better examples to reinforce this suggestion than examining the printing industry in some detail; however, there is little dispute over the suggestion that the industry has a number of clearly defined divisions in the way the printed word is brought to the public. Print production makes a good starting point; clearly defined sectors include gravure, offset, letterpress, flexo and a number of lesser variants abound. It is always at the boundaries of sectors that the devil stands as with a large supping spoon and stirs a cauldron of potential disputes goading one sector with prompts to pinch the economic where-with-all

In Focus

ME Printer January 2009

Most web printers who survive have at least 70% of their business on a contract-based arrangement, usually on annual reviews

Oﬀset Printing

sector in which they feel comfortable unless they can see no other option available to retain a customer whose business has grown and he wishes to retain. You don’t agree? Well, stand up any printer (including yourself) who has not gone out and bought an additional press of the same kind as he already has, simply because he is busy and needs more capacity? Only a very few will closely examine balance sheets closely enough to see what jobs make the greatest contribution to the bottom line. Almost invariably this lack of close examination means that much of the industry wide production of print is of marginal profitability; even if the wisdom of installing a web press as their next investment decision can be seen, it isn’t done simply because accumulating sufficient capital to make the investment viable cannot be done. The cost of the press is not the only difficulty; additional working capital also needs to be introduced. Today’s market conditions dictate an operating regime of at least 16/7 but more likely 24/5 or even 7. No printer breaking in to web for the first time is likely to be able to manage this and so will have to have some fat on his back to cover the lean times. Most web printers who survive have at least 70% of their business on a contract-based arrangement, usually on annual reviews. Breaking in to such a market would be like swimming the Straights of Hormuz with a cut leg trailing blood, sharks would soon be hovering.

None of this should be construed as an inference that web printers operate within a secure citadel impervious to threat of intrusion from successful sheet fed printers. Web printers will always be vulnerable to market fluctuations simply because its product output is so narrowly based and subject to market led pricing for rather more than 30% of work that is carried out on a web press. An excellent example for this can be found in the UK, by a printer operating in Cornwall, England’s most westerly county; rugged, rather isolated if you fall off some of its cliffs, be a good swimmer, for the next stop is the US. Deltor Print and Publishing is a family business implying around 20 people and through being well run with a strong attention to its own business issues, has been quietly growing steadily for the past 10 years. Around two years

to invest, but what form should it take? Alan’s wife Caroline is the financial director and her accounts showed that the most profitable area of the business was quality commercial work, brochures, information media for councils, universities and educational colleges, but it was particularly the longer run work, the very jobs that would put a six colour B1 machine under pressure that was also the most profitable. Would a solution be to swap the six colour for a B1 web press such as a 16 page Rotoman? “This was certainly considered,” Mr Shannon said, but it came clear on examination that a web would mean a significant reduction in the flexibility both as to stocks that could be used and the cut offs. The decision he made seems to be a sensible compromise and one worth exploring for all B1 printers, anywhere. The Lithrone 40 has

ago the realisation came that it was at a cross roads; a little more work was coming in than could be comfortably handled. With a six colour Komori Lithrone 40 as its workhorse and in support two Komori B2s and a B3 plus a superb ﬁnishing and converting department the time had come for managing director Alan Shannon had to ask: “What to do next? Now it doesn’t matter where you go in the world, printers in the Deltor mould make up the backbone of a nation’s printing industry. In Dubai alone, I must have visited half a dozen similar houses to Deltor. The dilemma facing the Shannon family was quite simple – it needed

been replaced with a Manroland 700 ten colour fitted with a Mabeg InlineSheeter. This offers Deltor the benefits of price that comes with buying stock in reels, but has none of the drawbacks of a fixed cut-off. The Mabeg can be rolled out of the way when sheeted stock is used and this takes perhaps no more than 10 minutes. There is a veritable mix of compromises and benefits associated with going for a Roland 700. At first it seemed a little surprising that Mr Shannon chose only a semi automatic plate changing rather than Manroland’s DirectDrive plate changing system, but it shows how the homework has

08_145

been done: “Our business model suggested we should go after work that slots in to the lower end of the heatset web sector, so changing plates in a few minutes wasn’t really an issue for us and DirectDrive would have added possibly 20% on to the investment. This could be better spent elsewhere or just saved,” Mr Shannon explained. A web press may have offered delivery in the form of folded signatures, an option not to be sniffed at on longer runs. But standing back and taking a broader view this option does come with some serious costs: energy consumption of a drier is a significant overhead, certainly on a par with the specific cost of putting a printed sheet through a folder. IR drying on a sheet fed press such as the 700 cannot really be considered as an extra, but part of the main investment. In addition a sheetfed printer has to develop a whole new set of working skills. Perhaps overall, the lesson to be learnt from Deltor is how vulnerable the bottom end of the web sector (runs of 15-25,000) is to predatory

pricing and changes in the market and offering good reasons why it doesn’t make a great deal of sense for a sheetfed printer to move up. A customer of Deltor, Stephen Brendell runs a business which offers holiday lets in Cornwall and Devon, perhaps the two most charming counties in England. He produces a large run of brochures a couple of times a year but over the years, the online listing of his port-folio of cottages available has become more important than the listing of cottages by brochure. He says: “The brochures are still very much an important part of the business and though the numbers printed have declined, it is very easy to evaluate the response I get from them and make decisions on how many to produce and whom to target. In this respect I work closely with Deltor and it means we have a brochure that is economic to produce, highly regarded and we get many requests for it from the web site.” Finally the decision to invest in a web press cannot be made on speed alone, flexibility of job

choices is one of many other factors to be considered, but this is no time for fence sitting. Looking to the future for printing in the Emirates, dare it be reasonable to suggest that co-operative working relationships between specialist web and sheet fed printers will grow, with marketing costs and strategies being carried out by a separate, but jointly owned company?

Grow with Alprinta V.

Alprinta V – The web offset press that sizes itself to the size of each job.

The “V” stands for variable, and for versatility. Alprinta V is the web offset press that provides you with an inﬁnite range of variable sizes. That makes Alprinta V perfect for the production of

flexible packaging and labels. Win more applications and more customers by offering new substrates and new sizes. Alprinta V can handle it all, with speed and efficiency. You can even configure

your Alprinta V to incorporate a variety of different printing processes, the better to meet the needs of your marketplace. Grow with the versatility – Grow with Alprinta V. Grow with us.

www.mullermartini.com, Phone +41 (0)62 745 45 75

08_1451_DM2_AlprintaV_1_2_e.indd 1

16.12.2008 11:45:54 Uhr

Finishing Line

BLACK SWAN

ME Printer January 2009

Rod Hayes Technical Editor

The views of Nassim Taleb, a Lebanese economist and sophisticated observer of human behaviour have been gaining considerable attention in recent months. For those among us who struggle to make sense of issues facing us in our daily business lives he has came up with a cracking good piece of visual imagery: he describes many events in our lives could be viewed as “Black Swan” Events. His ideas struck an immediate chord with me, in many ways the strutting and posturing between oﬀset and digital comes across as a Black Swan event. Let me take a moment out to explain. The point Taleb was working hard to establish is that human beings are very good at explaining things in terms of reference related to past events but get completely undone by something that seems at the time as being totally unpredictable. The use of the term goes back long before Taleb’s birth and for that matter yours or mine, coming about in the late 1600s when Dutch explorers found in the rivers of South Western Australia, swans that were totally black. ‘Not possible’ was the cry in authoritative circles of academics in Europe, ‘swans have always been white you only have to use your eyes to see that!’ How many times must the printing industry endure Black Swan moments? Sure Taleb had in mind the more catastrophic events of world history, but the essence

of what he is getting at is that if we continue to live our lives and conduct our business matters in terms of the past we will in time get undone by something that is totally unpredictable. To most of us today’s present economic difficulties are in the Black Swan category, yet to some the potential of a financial melt down was quite predictable. These wise prophets were unable to add enough weight to their arguments to get a momentum behind their views and so failed to convince so-called experts. I have always felt from the time Xerox started producing toner based copiers there would be a place in printing’s armoury for the digital reproduction of print and I have backed my convictions with investments. This is however, no place for bragging rights, not at all, but let me do a bit of my own forecasting. If your income from print production is concentrated almost entirely on offset, steel yourself for your own personalised Black Swan moment. Major manufacturers of digital systems such as Xerox, Canon, Oce and the likes have always recognised that they would have a hard job converting punters to their point of view. To a certain extent basing their argument on the overall cost of copy rather than the functionality on offer has played in to the hands of the ‘White Swanners’ Any printer with a GTO could see such an argument off.

But a realism has set in within the fraternity of the digital brigade and programmes such as Business Builder from Canon and Profit Accelerator from Xerox in which offset printers have coaching and training on how to market digital printing services are now at a level of sophistication they are able to make a structured contribution to helping a printer to concentrate his efforts in to areas where he will make the most profit. These business development programmes do make a difference, but those who take them on would probably have introduced new ways of marketing their services simply because they could see the vision of how a digital colour printer could impact on their business. For many years to come however, most printers will almost certainly continue to face a market with a pricing structure based on cost per copy. Digital provides an opportunity for some work (though not all) to be priced at a value the job has to the customer and unless you, Mr Printer migrates to some form of digital capacity you will be doomed, for a characteristic of Black Swans is they do not migrate.

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

Tel: +971 4 391 1210 Fax: +971 4 390 9561 classiďŹ ed@meprinter.com

ME Printer January 2009

Jobs Situations Wanted

contact me on email for detail CV . Email: yasser.farghaly@gmail.com / Contact: +20123210757.

Sales Executive

Product Support Engineer

Seeking for a post of Sales Executive with 5 yrs UAE Experience in the Field of Printing Material Marketing, Marketing Positive Plates & Chemicals Paper Supply. Contact Mobile: 050-5150478 or Email: itﬀernandes@hotmail.com

Egyptian holder of B.S.C Applied Arts in printing, publishing and packaging with 6 years of experience at major digital printers in Egypt and Libya. Currently working as the product support engineer and sales manager in Prime advertising company in Egypt – the sole agent of Obeikan technical fabrics company in K.S.A – operated Vutek Ultra Vu 2360, Roland FJ50, and Vutek Ultra Vu 3360-4c. Have ability to design on Photoshop, CorelDraw and freehand. Have good command of English.

Production Manager BE Printing Technologist, Age 34, Indian Male, presently working as Asst: Production Manager in a leading Printing Press in Dubai with 10 years of experience in India and Dubai. Seeks for suitable job in Advertising/ Printing Industry in the capacity of Production Manager/Coordinator/Controller, please call 050 9768752 or Email: dhinu_chandran@rediﬀmail.com. Polar Professional Operator. Indian Male, Age 44, with more than 15 years experience in as professional cutter polar e and x models and 8 years experience in binding related ﬁeld, Seeks for good position. Email: a4murali@yahoo.com

Contact: + 2 012 29 229 78 / Email: kingnothing_2002@hotmail.com Graphic Designer Tunisian women, with 14 years experience in Flexible Packaging Company. Working in Pre-print department, specialist in Photoengraving steps before engraving cylinders with well qualiﬁed and wide knowledge in the Helio-Printing domain. Expertise in Adobe Photoshop, Illustrator and Art-Pro. Practice good Arabic, French and English seeks for a good opportunity. For detailed CV

Please contact: +216 22 616 180 / E-mail: chema.baklouti@yahoo.fr Printing supervisor/ Lithographer/ Typographer Savvas Gavras, Greek, with 12 years of experience as Printing supervisor - Lithographer – Typographer with good knowledge on Printing Procedure (Heidelberg GTO 52 single color and 4 color plus varnish, Alcolor , Heidelberg SPEEDMASTER 52 , 72, and 102 with or without CPC 2 or 4 color and multi color with coater ,with perforation and numbering system, Roland Praktica with alcohol dampening system, 1 & 2 colors, Classic Heidelberg Letterpress for printing, cropping (shaping paper) and numbering) and Cutting Machines (Polar-Mohr EM 76-115 and all previous models, Adast Maxima 82 and all previous models, Perfecta). Have good command of English. Contact: +30 697 2 440 540 / +30 210 49 75 995. Email: savgav@yahoo.com. Printing Press Supervisor / Estimator 25 years experience in oﬀset printing press as a supervisor/ estimator seeking for a suitable Job. Contact: 0300-2596550 / 021-4575010. Email: mintint_ms@yahoo.com.

Print Production Manager 43 yrs, Indian Male, Graduate in Printing Technology, with 24 yrs Experience in Oﬀset Printing, Packing and Production Management seeking for a good position. Contact: vinayaksansare@yahoo. com.au. Specialist Electrical Engineer 14 years experience Specialist Electrical Engineer for installation and maintenance printing and ﬁnishing equipment, specially for Heidelberg products as i was working for 10 years at Heidelberg agency , very well trained , world wide experience ,hard worker, like to be a part of team work, logic thinking, also got skills to work for sales or marketing, looking for overseas job preferred at Australia or NZ for an agent , second hand dealer or print shop,

CTP OPERATOR Presently working as a CTP OPERATOR at Hala Printing Co. P.O. Box 212 Riyadh 11383 Saudi Arabia. I am senior CTP operator with knowledge in AGFA GALILEO VXT and SCREEN R8600S Both machines. Technical skills and knowledge in any imposition in pre-press department. As my contract will expire this coming 31 of March 2009 so Seeking for a good Position. Contact (+966)559715315 or E-mail: yaongyhey_1978@yahoo.com Art Director/Senior Designer I have 10 years of experience in produce Print Materials; looking for a good opportunity especially in Arab Gulf Area for more info please visit http://www.hotandcreative.com.

Mobile: +2 012 873 2269. E-mail: ahmadaljurany@yahoo.com Printing Press Manager Qualified Printing Technology Diploma holder with over 18 years of professional Gulf experience, in Printing / Publishing, seeks challenging opening to manage a printing press or as working partner, Success guaranteed. Email: gulfimage@yahoo.co.uk / printleader@yahoo.com Graphic Designer/web designer 2 years gulf exp., 10 years total exp. looking for a stabile good reputation company. Email: onlyme10002000@yahoo.com, Tel: 00968 99812946 Technical Operator My name is Sameh Sobhy, with more than 6 years experience in the filed of rebuilding of second hand machinery for rotogravure cylinder making and other service (chemical analyses for plating tanks looking for a good opportunity. Contact - Email: samehkhala@yahoo.com / Tel: 00202 22411238 Graphic Designer 29yrs, Egyptian Male, with experience in graphic designing, Pre-Press CTP and color separation. Email: teodoros_intouch79@hotmail.com Printing Machine Operator 21 yrs, Indian Male, with 2 yrs of experience as Operator of rotogravure machine. Email: jayesh_dpt@yahoo.com. Large Format Printer Operator Allan G. Ramos, Filipino, looking for a job as a Large Format Printer Operator. Knowledgeable for indoor and outdoor machines, preparing file and knowledge how to use software’s such as Adobe Photoshop, Corel Draw, Illustrator...contact no: 050-7358466 or email at aljanmari@gmail.com

experience in Pre- Press & Production department. Presently working as a Production Oﬃcer in C.T.P Dept at Info media India Limited (Previously known as Tata Press Limited) Mumbai. Education Background: “Diploma in Printing Technology” Seeks for the good position. Contact Mobile: +919869369209 / +91982025447. Email: vivek.nagar2@gmail.com Heidelberg press operator

USED MACHINES WEB PRESS

UK based Heidelberg press operator seeking employment in the Middle East. A fully qualiﬁed, apprenticed, sheet-fed litho printer who has 28 years experience in the printing industry. Ideally seeking employment within a Company using modern Heidelberg 102 or 74 SpeedMaster presses.

Used Solna Commercial 22D Web oﬀset, 600 mm cut-o 1 Gas dryer+ 4 PU + 1 Folder + 1 Meg ﬂying paster

My personal proﬁle and strengths are as follows:-

TWO COLOUR

A mechanically inclined, clean and organized printer who is used to working in a fast paced, deadline driven environment. Meticulous in approach with strong communication skills and an excellent eye for detail. Will always Endeavour to produce work quickly and consistently to a high standard. Excellent references available, written or verbal if required. Contact to Steve at sfbw@hotmail.co.uk Stencil Maker UK based Stencil Maker seeking employment in the Middle East. Good Experience in the screen print trade for 15 years as a screen printer and stencil maker. Can run machines such as the svecia print master, ﬂatbed, and a 2 colour Sam-x. Has also experience to run a rolt 5 col label printing machine. Presently working on a stencil maker running a data screen which is the latest technology in stencil making and had also done colour matching and used a guillotine. Contact to Bob Atreya at bobatreya@aol.co.uk Graphic Designer

Printing Engineer

Indian female, with 2 years printing press exp. in Photoshop, Illustrator,

Indian Male, Age 34, 9 years

InDesign, CorelDraw and

OFFSET PRESSES FOUR COLOUR

HEIDELBERG SPEEDMASTER (70 x 100 cm) CD 102 – 4 Color

-Year 1995

HEIDELBERG SPEEDMASTER (70 x 100 cm) SM 102 – 4P Color

-Year 1985

AURELIA 4 COLOR ( 70 X 100 CM)

-Year 2001

HEIDELBERG SPEED MASTER ( 70 x 100 cm) SM 102-2

-Year 1989

ROLAND 2 COLOUR OFFSET PRESS -Year 1985 (50 x 70 cm) R-200

SINGLE COLOUR HEIDELBERG GTO ( 52 x36 cm) GTO-52-1

- Year 1986

FINISHING MACHINES FOLDING MACHINE (70 x 100 cm) 32 page folder Model: STAHL KM 78 4KLL

- Year 1991

(70 x 100 cm) 32 page folder Model: MBO - K72 4K1

- Year 1994

(50 x 70 cm) 4+4 Buckle folder Model : GREMSER R5

- Year 1992

ENVELOPE MAKING MACHINE Winkler & Dunnebier Model : W+D 326 (Classic)

- Year 2000

Winkler & Dunnebier Model : W+D 149

- Year 1977

OTHER MACHINES HEIDELBERG INLINE SHEETER FOR SPEEDMASTER 102 OR CD 102 PRESSES GRAPHO LETTER PRESS

- Year 1989

Used Topspot 102-UV – Spot UV ( 70 x100 ) 7000 s/h

- Year 1995

THANDO – PILE TURNER

- Year 2006

Used Stahl Bookline Machine Used Harouf Automatic Case Making Machine

- Year 1988

Used Fully Automatic Bielomatik – Reel to sheet packed in reems.

- Year 1997

Ochsner ( Swiss made ) book gilding machine with corner rounding and gilding machine. ( Showroom demo machine ).

PREPRESS

Many Prepress / Darkroom equipments

P.O. Box 10275, Dubai – United Arab Emirates Tel : +971-4-3400303 Fax :+971-4-3478400/200 Email : hashemi@emirates.net.ae

Remarketed equipment

PageMaker, seeks job. Call 050-8921054. BE (Printing Technology), with 16+ yrs. exp. in pre-press, press, post-press & E-publishing delivery services, seeking for middle-management job in reputed organization. Contact 050-8869973.

Production Manager Required for a fast growing Printing Press in Sharjah. Candidates with 3-4 yrs. GCC experience in a reputed printing press. Attractive package oﬀered to the right candidate. Please contact: 050-3661134

Equipment WANT TO BUY

Vacant Positions Production Manager Urgently required Production Manager for a Digital Fabric Print House. Candidate should be a Multi-Tasker, with experience and eye for ‘colors’. Applicant can email their CV to cv@mermaidd.ae Manager Digital Printing Press, with 5 years experience, required. Email CV to katamesh@hotmail.com

Remarketed equipment available for sale Heidelberg SORMZ, 2 Colours 52x74 machine, 1999 Model. Heidelberg SORMZ, 2 Colours 52x74 machine, 1996 Model. Heidelberg SORMZ, 2 Colours 52x74 machine, 1988 Model. Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1992 Model. Heidelberg Varimatrix 105CS Cutting Creasing & Embossing Machine 75x105, 2006 Model 2 Solby perfect binding machines, 1990 & 1982 Models. Heidelberg Gulf Est. Mr. Mahmoud Mustafa Remarketed Product Manager P.O.Box 34133 Dubai - UAE Tel +971 4 3477720 Ext. 174 Mob +971 50 424 7080 mahmoud.mustafa@heidelberg.co.ae www.heidelberg.com

DTP Operator With knowledge of Arabic required for a printing press in Sharjah please e-mail CV to: rm-62@hotmail.com Die Cutting Machine Operator Required for a printing press in Sharjah please e-mail CV to: rm-62@hotmail.com Financial Manager Highly experienced, required for a large printing press in Sharjah. Fax CV to: 06-5322095. Financial Controller Highly experienced, required for a large printing press in Sharjah. Fax CV to: 06-5322095. Printing Press Manager Graduate, Indian / Sri Lankan, with Gulf experience, reqd. Email CV to pressjobzdxb@gmail.com Graphic Designer With UAE exp. in printing, laser & engraving, for promotional gift, reqd. Email: salem48@mailme.ae Experienced person in digital printing, sticker ﬁxing & installation, required. Immediate hiring. Call 050-7943438. Printing Press Machine Operator (GTO- Ryobi) required. Call 0502211273.

We Are Looking For A Now Running Good Condition 1. 1992+ Komori New Lithrone L-540 Five Colour 40” Oﬀset Press 2. 1992+ Mitsubishi 3f-5 Five Colour 40” Oﬀset Press Please Inform Complete Details Of Available Presses Along With Best Fob Price. We Have To Inspect The Machine In Production Before Finalize Buying. Contact : Suprabhat Trading Corporation, A.R.Arunachala Nadar Road, Post Box No.7, Sivakasi/India Phones : 91 4562 222044 & 91 4562 220061 Telefax : 91 4562 227540, E-Mail : Info@Suprabhat.Com, Web Site : Www.Suprabhat.Com Printing machine -Heidelberg SM/CD102-5, 2000+ -Komori L440SP (4/4), 2003+ -Label press, web width 250mm, intermediate, Lintec, Hicari, LR etc - Miykoshi business form printing press, MVF18, 8 colors, 3 rolls, 1995+ Taiyo business printing press “TOF” model -Ryobi 3200PCX -Commercial web press: Komori, Mitsubishi Book binding machine -Osako saddle stitcher 368, 1990~2000 -Yoshino Perfect binder, 24gatherers, 120type binder, Yst2700 trimmer, 1990+ -Muller Martini perfect binder : 30 gatherer,28 clamp biner,speed 15,000 Book/hour -Muller Martini Prima 6+1, 1997+ -Kolbus Hardcoverline,1995 onward -Stahl TSH70 delivery system -Kolbus casemaker DA or Horauf BDM late of 1980’S -Gietz Hot stamping machine FE800(780~820) -Stahl folding machine,TF 66/78

(4/4/4,6/4/4,6/4/2) Contact Person: Shin.M.C Contact: +82-2-562-2723 / Fax: +82-2-562-1098

Machinery for Sale HEIDELBERG SpeedMaster SM 74-6-P-H 6-colour oﬀset sheet-fed press Year of man.: 1998 Size: 520 x 740 mm Impression: ca. 45 mio. Perfecting: 6/0 , 2/4 Equipment: CP-Tronic, CPC 1.04, Autoplate Alcolor Dampening, Technotrans FKT-C fountain solution circulator and ink unit temperature, electronic pull lay control, electronic double sheet control in the pull lay, chromed plate cylinder, chromed blanket cylinders, automatic blanket- and impression cylinder wash-up device, automatic ink unit wash-up device, sublimated impression cylinders after perfecting, transfer drum I and III with ink-repellent structure chrome-backing, peripheral interface adapter, sheet hold-down device, high-pile delivery, non-stop delivery, pile board with ramp, powder unit GRAFIX Alphatronic 200, IR-dryer Heidelberg Dry Star Good condition: Availability immediately Location: Europe Contact: Fon: +44(8712)182553 Fax: +44(8712)182554

E-Mail: sales@b2b-dealer.net Used Flexographic, rotogravure, laminators, slitters rewinders, Blown ﬁlm, Castline machines & auxiliaries from Europe Contact Address: 21 ibn battota st. Alharam, Giza Egypt Tel & Fax : 002023780 9191 / 00202 3585 3924, Mobile : 002012 399 4 307, E-Mail : Egypt@tcs-me.com Heidelberg Kord 1979 ( gray model) Heidelberg S-Cylinder 54x72 THEISEN & BONITZ 7 stations 1988 PLOCKMATIC collator 8 stations + stitching and trimmer GUK Folder K 49/ 4 FE 1988 Stahl Folder K66.4/6KTL-FC2 1988 N+P units for GTO 46, 52 and MO Hohner conomy 25/40 in excellent condition. Contact : yasin@wanadoo.jo

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‫ﺛﻨﺎﺋﻴﺔ ﺍﻟﻠﻮﻥ‬

‫ﻫﻴﺪﻟﺒﺮﺝ ﺳﺒﻴﺪﻣﺎﺳﺘﺮ‬ ‫ ﻟﻮﻥ‬٢ – ١٠٢ ‫ ﺳﻢ( ﻣﻦ ﻃﺮﺍﺯ ﺃﺱ ﺃﻡ‬١٠٠ x ٧٠) ‫ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ ﺑﻠﻮﻧﻴﻦ ﺭﻭﻻﻧﺪ‬ ٢٠٠-‫ ﺳﻢ( ﻣﻦ ﻃﺮﺍﺯ ﺁﺭ‬٧٠ x ٥٠)

١٩٨٩ ‫ ﺳﻨﺔ ﺍﻟﺼﻨﻊ‬-

Services & Consumables

‫ﻫﻴﺪﻟﺒﺮﺝ ﺳﺒﻴﺪﻣﺎﺳﺘﺮ‬ ‫ ﻟﻮﻥ‬٤ – ١٠٢ ‫ ﺳﻢ( ﻣﻦ ﻃﺮﺍﺯ ﺳﻲ ﺩﻱ‬١٠٠ x ٧٠) ‫ﻫﻴﺪﻟﺒﺮﺝ ﺳﺒﻴﺪﻣﺎﺳﺘﺮ‬ ‫ ﻟﻮﻥ‬٤ – ١٠٢ ‫ ﺳﻢ( ﻣﻦ ﻃﺮﺍﺯ ﺃﺱ ﺃﻡ‬١٠٠ x ٧٠) ‫ ﻟﻮﻥ‬٤ ‫ﺃﻭﺭﻳﻠﻴﺎ‬ (‫ ﺳﻢ‬١٠٠ x ٧٠)

(‫ ﺳﻢ‬١٠٠ x ٧٠) ‫ ﺻﻔﺤﺔ‬٣٢ ‫ﻣﺎﻛﻴﻨﺔ ﻃﻲ‬ ‫ ﻛﻲ ﺃﻝ ﺃﻝ‬٤ ٧٨ ‫ ﺇﺷﺘﺎﻝ ﻛﻲ ﺃﻡ‬:‫ﻣﻮﺩﻳﻞ‬ (‫ ﺳﻢ‬١٠٠ x ٧٠) ‫ ﺻﻔﺤﺔ‬٣٢ ‫ﻣﺎﻛﻴﻨﺔ ﻃﻲ‬ ١ ‫ ﻛﻲ‬٤ ٧٢ ‫ ﺃﻡ ﺑﻲ ﺃﻭ – ﻛﻲ‬:‫ﻣﻮﺩﻳﻞ‬ (‫ ﺳﻢ‬٧٠ x ٥٠) ‫ﻣﺎﻛﻴﻨﺔ ﻃﻲ ﺍﻟﻤﻄﻮﻳﺎﺕ‬ ‫ ﺟﺮﻣﺴﺮ ﺁﺭ‬:‫ﻣﻮﺩﻳﻞ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﺻﻨﻊ ﺍﻟﻤﻐﻠﻔﺎﺕ‬

‫ﻭﻳﻨﻜﻠﺮ ﺁﻧﺪ ﺩﻭﻧﻴﺒﻴﻴﺮ‬ (‫ )ﻛﻼﺳﻴﻚ‬٣٢٦ ‫ ﺩﻱ‬+ ‫ ﺩﺑﻠﻴﻮ‬:‫ﻣﻮﺩﻳﻞ‬ ‫ﻭﻳﻨﻜﻠﺮ ﺁﻧﺪ ﺩﻭﻧﻴﺒﻴﻴﺮ‬ ١٤٩ ‫ ﺩﻱ‬+ ‫ ﺩﺑﻠﻴﻮ‬:‫ﻣﻮﺩﻳﻞ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﺃﺧﺮﻯ‬

‫ﻣﺎﻛﻴﻨﺔ ﺗﺤﻮﻳﻞ ﺍﻟﻮﺭﻕ )ﻣﺒﺎﺷﺮﺓ( ﺍﻟﺘﻲ ﺗﺴﺘﺨﺪﻡ ﻣﻊ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺳﺒﻴﺪﻣﺎﺳﺘﺮ‬ ١٩٨٩ ‫ ﺳﻨﺔ ﺍﻟﺼﻨﻊ‬- ١٠٢ ‫ ﺃﻭ ﺳﻲ ﺩﻱ‬١٠٢ ١٩٨٩ ‫ ﺳﻨﺔ ﺍﻟﺼﻨﻊ‬(‫ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺘﺮ ﺑﺮﻳﺲ )ﺟﺮﺍﻓﻮ‬ /‫ ﺍﺱ‬٧٠٠٠ (١٠٠ x ٧٠) ‫ – ﻳﻮ ﻓﻲ – ﺳـــﺒﻮﺕ ﻳﻮ ﻓـــﻲ‬١٠٢ ‫ﻣﺎﻛﻴﻨـــﺔ ﺗﻮﺏ ﺳـــﺒﻮﺕ‬ ١٩٩٥ ‫ﺳﻨﺔ ﺍﻟﺼﻨﻊ‬‫ﺃﺗﺶ‬ ٢٠٠٦ ‫ ﺳﻨﺔ ﺍﻟﺼﻨﻊ‬(‫ﻣﺎﻛﻴﻨﺔ ﻗﻠﺐ ﺍﻟﺘﻜﺪﻳﺲ )ﺗﺎﻧﺪﻭ‬ (‫ ﻣﻦ ﻃﺮﺍﺯ )ﺇﺷﺘﺎﻝ‬Bookline ‫ﻣﺎﻛﻴﻨﺔ‬ ١٩٨٨ ‫ ﺳﻨﺔ ﺍﻟﺼﻨﻊ‬- (‫ﻣﺎﻛﻴﻨﺔ ﺃﻭﺗﻮﻣﺎﺗﻴﻜﻴﺔ ﻟﺼﻨﻊ ﺃﻏﻠﻔﺔ ﺍﻟﻜﺘﺐ ﻣﻦ ﻃﺮﺍﺯ )ﺣﺮﻭﻑ‬ – Bielomatik ‫ﻣﺎﻛﻴﻨﺔ ﺃﻭﺗﻮﻣﺎﺗﻴﻜﻴﺔ ﺑﺎﻟﻜﺎﻣﻞ‬ ١٩٩٧ ‫ ﺳﻨﺔ ﺍﻟﺼﻨﻊ‬Reel to sheet packed in reems (‫ﻣﺎﻛﻴﻨﺔ ﻗﻠﺐ ﺍﻟﺘﻜﺪﻳﺲ – ﺗﺎﻧﺪﻭ )ﺷﺒﻪ ﺟﺪﻳﺪﺓ‬ ‫ )ﺳﻮﻳﺴـــﺮﻳﺔ ﺍﻟﺼﻨﻊ( ﻣـــﺰﻭﺩﺓ ﺑـ‬Ochsner ‫ﻣﺎﻛﻴﻨـــﺔ ﺗﺬﻫﻴـــﺐ ﺍﻟﻜﺘﺐ ﻣـــﻦ ﻃـــﺮﺍﺯ‬ (‫ ﻭﻣﺎﻛﻴﻨﺔ ﺗﺬﻫﻴﺐ )ﻣﺎﻛﻴﻨﺔ ﺗﻢ ﺗﺠﻬﻴﺰﻫﺎ ﻣﺆﺧﺮﴽ‬corner rounding

‫ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ‬

‫ ﺍﻟﺘﻨﻀﻴﺪ‬/‫ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﻣﻌﺪﺍﺕ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ‬

‫ﺧﻂﺍﻟﺘﺸﻄﻴﺐ‬

‫ﺍﻟﺒﺠﻌـﺔ ﺍﻟﺴـﻮﺩﺍﺀ‬ ‫ﻟﻘﻴـــﺖ ﺁﺭﺍﺀ ﻧﺴـــﻴﻢ ﻃﺎﻟـــﺐ‪ ،‬ﻭﻫﻮ ﺍﻗﺘﺼـــﺎﺩﻱ ﻟﺒﻨﺎﻧﻲ‬

‫ﻭﺃﻏﻠـــﺐ ﺍﻟﻤﺼﺎﻋـــﺐ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺘـــﻲ ﺗﻮﺍﺟﻬﻨﺎ ﻓﻲ‬

‫ﻋﻠﻰ ﻣﺠـــﺎﻻﺕ ﻳﺤﻘﻘﻮﻥ ﻣﻦ ﺧﻼﻟﻬﺎ ﺃﻛﺜﺮ ﺍﻷﺭﺑﺎﺡ‪.‬‬

‫ﺑﺎﺭﺯ ﻭﺃﺣﺪ ﺍﻟﻤﺮﺍﻗﺒﻴﻦ ﺍﻟﻤﺤﻨﻜﻴﻦ ﻟﻠﺴﻠﻮﻙ ﺍﻟﺒﺸﺮﻱ‪،‬‬

‫ﺍﻟﻮﻗـــﺖ ﺍﻟﺤﺎﺿﺮ ﻫﻲ ﻣـــﻦ ﻓﺌﺔ ”ﺍﻟﺒﺠﻌﺔ ﺍﻟﺴـــﻮﺩﺍﺀ“‪،‬‬

‫ﻭﺑﺮﺍﻣﺞ ﺗﻄﻮﻳـــﺮ ﺍﻷﻋﻤﺎﻝ ﻫﺬﻩ ﻣﺆﺛﺮﺓ ﺑﺎﻟﻔﻌﻞ‪ ،‬ﺇﻻ ﺃﻥ‬

‫ﺍﻫﺘﻤﺎﻣـــﴼ ﻛﺒﻴـــﺮﴽ ﺧﻼﻝ ﺍﻷﺷـــﻬﺮ ﺍﻟﻘﻠﻴﻠـــﺔ ﺍﻟﻤﺎﺿﻴﺔ‪.‬‬

‫ﺭﻏـــﻢ ﺃﻥ ﺍﺣﺘﻤـــﺎﻝ ﺍﻻﻧﻜﻤـــﺎﺵ ﺍﻻﻗﺘﺼـــﺎﺩﻱ ﻛﺎﻧﺖ‬

‫ﺃﻭﻟﺌﻚ ﺍﻟﺬﻳﻦ ﺍﺳﺘﺨﺪﻣﻮﻫﺎ ﺭﺑﻤﺎ ﻳﻜﻮﻧﻮﺍ ﻗﺪ ﺍﺳﺘﺤﺪﺛﻮﺍ‬

‫ﻓﺒﺎﻟﻨﺴﺒﺔ ﻷﻭﻟﺌﻚ ﺍﻟﺬﻳﻦ ﻫﻢ ﺑﻴﻨﻨﺎ ﻭﺍﻟﺬﻳﻦ ﻳﺠﺘﻬﺪﻭﻥ‬

‫ﻣﺘﻮﻗﻌـــﺔ ﺟـــﺪﴽ ﻟـــﺪﻯ ﺍﻟﺒﻌـــﺾ‪ ،‬ﻭﻗـــﺪ ﻋﺠـــﺰ ﻫﺆﻻﺀ‬

‫ﻃﺮﻗـــﴼ ﺟﺪﻳـــﺪﺓ ﻓﻲ ﺗﺴـــﻮﻳﻖ ﺧﺪﻣﺎﺗﻬـــﻢ ﻭﺫﻟﻚ ﻳﻌﻮﺩ‬

‫ﻛـــﻲ ﻳﺠﻌﻠﻮﺍ ﺍﻟﻘﻀﺎﻳﺎ ﺍﻟﺘـــﻲ ﺗﻮﺍﺟﻬﻨﺎ ﻓﻲ ﺣﻴﺎﺓ ﺍﻟﻌﻤﻞ‬

‫ﻛﺎﻑ ﺇﻟﻰ ﻭﺟﻬﺎﺕ ﻧﻈﺮﻫﻢ‬ ‫ﺍﻟﺤﻜﻤﺎﺀ ﻋﻦ ﺇﺿﺎﻓﺔ ﺛﻘﻞ ٍ‬

‫ﺑﺒﺴﺎﻃﺔ ﺇﻟﻰ ﺃﻧﻪ ﻳﻤﻜﻨﻬﻢ ﺭﺅﻳﺔ ﺍﻟﺼﻮﺭﺓ ﺍﻟﺘﻲ ﻳﻤﻜﻦ‬

‫ﺍﻟﻴﻮﻣﻴـــﺔ ﻣﻔﻬﻮﻣـــﺔ‪ ،‬ﻓﻘﺪ ﺟﺎﺀ ﻃﺎﻟﺐ ﺑﺼـــﻮﺭ ﺭﺍﺋﻌﺔ‪ ،‬ﺇﺫ‬

‫ﻭﻹﺿﻔﺎﺀ ﺑﻌﺾ ﺍﻟﺰﺧﻢ ﻋﻠﻰ ﺁﺭﺍﺋﻬﻢ ﻭﻓﺸـــﻠﻮﺍ ﺑﺬﻟﻚ‬

‫ﻟﻤﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺭﻗﻤﻴﺔ ﻣﻠﻮﻧﺔ ﻣﻦ ﺧﻼﻟﻬﺎ ﺍﻟﺘﺄﺛﻴﺮ ﻓﻲ‬

‫ﺃﻧـــﻪ ﻳﺼﻒ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻷﺣـــﺪﺍﺙ ﺍﻟﺘﻲ ﻧﺼﺎﺩﻓﻬﺎ ﻓﻲ‬

‫ﻳﺪﻋﻮﻥ ﺑــــ ”ﺍﻟﺨﺒﺮﺍﺀ“‪ .‬ﻭﻗﺪ ﺷـــﻌﺮﺕ‬ ‫ﻓﻲ ﺇﻗﻨـــﺎﻉ ﻣﻦ ّ‬

‫ﺃﻋﻤﺎﻟﻬﻢ‪.‬‬

‫ﺣﻴﺎﺗﻨـــﺎ ﻭﺍﻟﺘﻲ ﻳﻤﻜﻦ ﺭﺅﻳﺘﻬﺎ ﻋﻠـــﻰ ﺃﻧﻬﺎ ﻣﻦ ﺃﺣﺪﺍﺙ‬

‫ﺩﻭﻣﴼ ﻭﻣﻨﺬ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﺑﺪﺃﺕ ﻓﻴﻪ ﺷﺮﻛﺔ ﺯﻳﺮﻭﻛﺲ‬

‫ﺇﻻ ﺃﻧﻪ ﻭﺑﺎﻟﻨﺴﺒﺔ ﻟﺴـــﻨﻮﺍﺕ ﻋﺪﻳﺪﺓ ﻗﺎﺩﻣﺔ ﻓﺈﻥ ﺃﻏﻠﺐ‬

‫”ﺍﻟﺒﺠﻌﺔ ﺍﻟﺴﻮﺩﺍﺀ“‪.‬‬

‫ﺑﺈﻧﺘﺎﺝ ﺃﺟﻬﺰﺓ ﺇﺳﺘﻨﺴﺎﺥ ﺗﻌﺘﻤﺪ ﻋﻠﻰ ﺍﻷﺣﺒﺎﺭ ﺑﺄﻥ ﺛﻤﺔ‬

‫ﺍﻟﻤﻄﺎﺑﻊ ﺳـــﺘﻮﺍﺻﻞ ﻭﺑﺼﻮﺭﺓ ﺷـــﺒﻪ ﻣﺆﻛﺪﺓ ﻣﻮﺍﺟﻬﺔ‬

‫ﻭﻗﺪ ﻛﺎﻥ ﻷﻓﻜﺎﺭ ﻃﺎﻟﺐ ﺃﺛﺮ ﻓﻮﺭﻱ ﻋﻠﻲ‪ ،‬ﻓﻔﻲ ﺍﻟﻌﺪﻳﺪ‬

‫ﻣﺠﺎﻝ ﺿﻤﻦ ﺃﺟﻬﺰﺓ ﺍﻟﻄﺒﺎﻋﺔ ﻟﻼﺳﺘﻨﺴـــﺎﺥ ﺍﻟﺮﻗﻤﻲ‬

‫ﺳـــﻮﻕ ﺫﺍﺕ ﻫﻴﻜﻞ ﺃﺳـــﻌﺎﺭ ﻳﻌﺘﻤﺪ ﻋﻠـــﻰ ﺍﻟﻜﻠﻔﺔ ﺇﺯﺍﺀ‬

‫ﻣـــﻦ ﺍﻟﻨﻮﺍﺣـــﻲ ﻳﻌﺪ ﺍﻟﺠﻤـــﻊ ﺑﻴﻦ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ‬

‫ﻟﻠﻄﺒﺎﻋﺔ‪ ،‬ﻭﻗﺪ ﺩﻋﻤﺖ ﺁﺭﺍﺋﻲ ﺑﺎﻻﺳﺘﺜﻤﺎﺭﺍﺕ‪.‬‬

‫ﻛﻞ ﻧﺴﺨﺔ‪ ،‬ﻭﺗﻮﻓﺮ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﻔﺮﺻﺔ ﻟﺒﻌﺾ‬

‫ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻦ ﺃﺣﺪﺍﺙ ”ﺍﻟﺒﺠﻌﺔ ﺍﻟﺴـــﻮﺩﺍﺀ“‪.‬‬

‫ﻭﻣـــﻊ ﻫﺬﺍ ﻓـــﻼ ﻣﺠﺎﻝ ﻫﻨﺎ ﻟﻠﺘﻔﺎﺧـــﺮ ﻋﻠﻰ ﺍﻹﻃﻼﻕ‪،‬‬

‫ﺍﻟﻌﻤـــﻞ )ﻻ ﺟﻤﻴﻌﻪ( ﻛـــﻲ ﻳﺠﺮﻱ ﺗﺴـــﻌﻴﺮﻩ ﺑﺎﻟﻘﻴﻤﺔ‬

‫ﻭﺇﺳـــﻤﺤﻮﺍ ﻟﻲ ﺑﻠﺤﻈﺔ ﻷﻭﺿﺢ ﻟﻜﻢ ﺍﻷﻣﺮ‪ ،‬ﻓﺎﻟﻨﻘﻄﺔ‬

‫ﻭﻟﻜﻦ ﺍﺳﻤﺤﻮﺍ ﻟﻲ ﺑﺄﻥ ﺃﻃﺮﺡ ﻋﻠﻴﻜﻢ ﺑﻌﺾ ﺗﻨﺒﺆﺍﺗﻲ‪.‬‬

‫ﺍﻟﺘﻲ ﻋﻠﻴﻬﺎ ﺍﻟﻌﻤﻞ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻠﻌﻤﻴـــﻞ ﻭﻣﺎ ﻟﻢ ﺗﻨﺘﻘﻞ‬

‫ﺍﻟﺘـــﻲ ﺑـــﺬﻝ ﻃﺎﻟﺐ ﺟﻬـــﺪﴽ ﻛﺒﻴـــﺮﴽ ﻟﻮﺿﻌﻬـــﺎ ﻫﻲ ﺃﻥ‬

‫ﻓﻲ ﺣﺎﻝ ﻛﺎﻥ ﺩﺧﻠﻜﻢ ﻣـــﻦ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﻳﺘﺮﻛﺰ‬

‫ﺃﻧـــﺖ ﻳﺎ ﻋﺰﻳﺰﻱ ﺻﺎﺣـــﺐ ﺍﻟﻤﻄﺒﻌﺔ ﺇﻟﻰ ﺷـــﻜﻞ ﻣﻦ‬

‫ﺍﻟﺒﺸﺮ ﺑﺎﺭﻋﻮﻥ ﻟﻠﻐﺎﻳﺔ ﻓﻲ ﺷﺮﺡ ﺍﻷﺷﻴﺎﺀ ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ‬

‫ﺑﺸـــﻜﻞ ﺷـــﺒﻪ ﺗﺎﻡ ﻋﻠﻰ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ ﻓﻌﻠﻴﻜﻢ‬

‫ﺃﺷـــﻜﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻓﺴـــﻴﻨﺘﻬﻲ ﻋﻤﻠﻚ ﺑﻨﻜﺒﺔ‬

‫ﺑﺎﻷﺣﺪﺍﺙ ﺍﻟﻤﺎﺿﻴﺔ ﺇﻻ ﺃﻧﻬﻢ ﻻ ﻳﻔﻠﺤﻮﻥ ﻓﻲ ﺷـــﺮﺡ‬

‫ﺗﻘﻮﻳﺔ ﺃﻋﻤﺎﻟﻜﻢ ﺍﻟﺸـــﺨﺼﻴﺔ ﻣﻦ ﺃﺟﻞ ﻓﺘﺮﺓ ”ﺍﻟﺒﺠﻌﺔ‬

‫ﻭﺫﻟﻚ ﻷﻥ ﻣـــﻦ ﻣﺰﺍﻳﺎ ﺍﻟﺒﺠﻊ ﺍﻷﺳـــﻮﺩ ﺃﻧﻪ ﻻ ﻳﻬﺎﺟﺮ‬

‫ﺃﻣـــﻮﺭ ﻏﻴﺮ ﻣﺘﻮﻗﻌﺔ‪ .‬ﻳﻌﻮﺩ ﺍﺳـــﺘﺨﺪﺍﻡ ﻫﺬﺍ ﺍﻟﻤﺼﻄﻠﺢ‬

‫ﺍﻟﺴـــﻮﺩﺍﺀ“ ﺍﻟﺨﺎﺻﺔ ﺑﻜﻢ‪ .‬ﻭﻗـــﺪ ﺃﺩﺭﻙ ﻛﺒﺎﺭ ﻣﺼﻨﻌﻲ‬

‫)ﺃﻭ ﻳﻨﺘﻘﻞ(‪.‬‬

‫)ﺃﻱ ﺍﻟﺒﺠﻌﺔ ﺍﻟﺴـــﻮﺩﺍﺀ( ﻷﻭﻝ ﻣﺮﺓ ﺇﻟﻰ ﻣﺎ ﻗﺒﻞ ﻭﻻﺩﺓ‬

‫ﺍﻟﻨﻈﻢ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻦ ﻗﺒﻴﻞ ﺯﻳﺮﻭﻛﺲ ﻭﻛﺎﻧﻮﻥ ﻭﺃﻭﺳﻴﻪ‬ ‫ً‬ ‫ﻋﻤـــﻼ ﺻﻌﺒﴼ ﻓﻲ‬ ‫ﻭﻏﻴﺮﻫـــﻢ ﺩﺍﺋﻤﴼ ﺑﺄﻧﻬـــﻢ ﻳﻮﺍﺟﻬﻮﻥ‬

‫ﺍﻟﺴﺎﺑﻊ ﻋﺸﺮ ﻋﻨﺪﻣﺎ ﻭﺟﺪ ﺍﻟﻤﺴﺘﻜﺸﻔﻮﻥ ﺍﻟﻬﻮﻟﻨﺪﻳﻮﻥ‬

‫ﺇﻗﻨﺎﻉ ﺍﻟﻌﻤﻼﺀ ﺑﻮﺟﻬـــﺔ ﻧﻈﺮﻫﻢ‪ ،‬ﻓﺎﻋﺘﻤﺎﺩ ﺗﻮﺟﻬﺎﺗﻬﻢ‬

‫ﻓﻲ ﺃﻧﻬﺎﺭ ﺟﻨﻮﺏ ﻏﺮﺏ ﺃﺳـــﺘﺮﺍﻟﻴﺎ ﺑﺠﻌﺎﺕ ﺳﻮﺩﺍﻭﺍﺕ‬

‫ﺇﻟﻰ ﻣﺪﻯ ﻣﻌﻴﻦ ﻋﻠﻰ ﺇﺟﻤﺎﻟﻲ ﺍﻟﻜﻠﻔﺔ ﺇﺯﺍﺀ ﺍﻟﻨﺴـــﺨﺔ‬ ‫ﺑـــﺪ ً‬ ‫ﻻ ﻣﻦ ﺍﻟﻮﻇﻴﻔﻴـــﺔ ﻋﻠﻰ ﺍﻟﻌـــﺮﺽ ﻛﺎﻥ ﻓﻲ ﺻﺎﻟﺢ‬

‫ﺍﻟﻤﺴـــﺆﻭﻟﺔ ﻓﻲ ﺍﻟﻘﺎﺭﺓ ﺍﻷﻭﺭﻭﺑﻴﺔ ”ﻻ ﻳﻤﻜﻦ‪ ،‬ﻓﺎﻟﺒﺠﻊ‬

‫ﻣﺆﻳﺪﻱ ”ﺍﻟﺒﺠﻊ ﺍﻷﺑﻴـــﺾ“ ﻭﺍﻟﻘﺎﺋﻢ ﻋﻠﻰ ﺃﻳﺔ ﻣﻄﺒﻌﺔ‬

‫ﺃﺑﻴـــﺾ ﺍﻟﻠـــﻮﻥ ﻋﻠـــﻰ ﺍﻟـــﺪﻭﺍﻡ‪ ،‬ﻭﻣـــﺎ ﻋﻠﻴﻜﻢ ﺳـــﻮﻯ‬

‫ﺗﺴـــﺘﺨﺪﻡ ﻃﺎﺑﻌـــﺎﺕ ﺍﻟــــ ‪ GTO‬ﻟـــﻦ ﻳﺮﺿـــﻰ ﺑﻬـــﺬﺍ‬

‫ﻃﺎﻟﺐ‪ ،‬ﻭﻟﻤﻌﻠﻮﻣﺎﺗﻜـــﻢ ﻓﻘﺪ ﺣﺪﺙ ﺫﻟﻚ ﺃﻭﺍﺧﺮ ﺍﻟﻘﺮﻥ‬

‫ﺑﺎﻟﻜﺎﻣـــﻞ‪ .‬ﻭﺟـــﺎﺀ ﺟـــﻮﺍﺏ ﺍﻷﻭﺳـــﺎﻁ ﺍﻷﻛﺎﺩﻳﻤﻴـــﺔ‬

‫ﻭﺍﻟﺴـــﺆﺍﻝ ﺍﻟـــﺬﻱ ﻳﻄﺮﺡ ﻧﻔﺴـــﻪ ﺍﻵﻥ ﻫـــﻮ‪ :‬ﻛﻢ ﻣﺮﺓ‬ ‫ﻳﺘﻌﻴﻦ ﻋﻠﻰ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺃﻥ ﺗﻤﺮ ﺑﻔﺘﺮﺍﺕ ﺍﻟﺒﺠﻌﺔ‬

‫ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻭﺗﺘﻠﻘـــﻰ ﻣﻄﺎﺑـــﻊ ﺍﻷﻭﻓﺴـــﺖ ﺍﻟﺘﺪﺭﻳـــﺐ‬

‫ﺍﻟﺴـــﻮﺩﺍﺀ ﻫـــﺬﻩ؟ ﻭﺑﺎﻟﺘﺄﻛﻴـــﺪ ﻓـــﺈﻥ ﻓﻲ ﺫﻫـــﻦ ﻃﺎﻟﺐ‬

‫ﺣﺎﻟﻴـــﴼ ﻋﻠﻰ ﺑﺮﺍﻣﺞ ﻣﺜﻞ )ﺑﺰﻧـــﺲ ﺑﻴﻠﺪﺭ( ﻣﻦ ﻛﺎﻧﻮﻥ‬

‫ﺍﻷﺣﺪﺍﺙ ﺍﻷﻛﺜﺮ ﻣﺄﺳـــﺎﻭﻳﺔ ﻓـــﻲ ﺗﺎﺭﻳﺦ ﺍﻟﻌﺎﻟﻢ‪ ،‬ﺇﻻ ﺃﻥ‬

‫ﻭ)ﺑﺮﻭﻓﺖ ﺃﻛﺴـــﻴﻠﺮﻳﺘﻮﺭ( ﻣﻦ ﺯﻳﺮﻭﻛـــﺲ ﻓﻲ ﻛﻴﻔﻴﺔ‬

‫ﺟﻮﻫـــﺮ ﻣﺎ ﻳﺮﻣـــﻲ ﺇﻟﻴﻪ ﻫـــﻮ ﺇﻧﻨﺎ ﻓﻲ ﺣﺎﻝ ﺍﺳـــﺘﻤﺮﻳﻨﺎ‬

‫ﺗﺴـــﻮﻳﻖ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻭﻗﺪ ﺑﻠﻐﺖ ﻫﺬﻩ‬

‫ﻧﻌﻴـــﺶ ﺣﻴﺎﺗﻨﺎ ﻭﻧﺪﻳﺮ ﺃﻣﻮﺭ ﺃﻋﻤﺎﻟﻨﺎ ﻗﻴﺎﺳـــﴼ ﺑﺎﻟﻤﺎﺿﻲ‪،‬‬

‫ﺍﻟﺒﺮﺍﻣـــﺞ ﺍﻵﻥ ﻗـــﺪﺭﴽ ﻣـــﻦ ﺍﻟﺘﻄـــﻮﺭ ﺑﺤﻴـــﺚ ﺃﺿﺤﺖ‬

‫ﻓﺈﻧﻨـــﺎ ﻭﺑﻤـــﺮﻭﺭ ﺍﻟﻮﻗـــﺖ ﺳﻨﺨﺴـــﺮ ﻛﻞ ﻣـــﺎ ﻟﺪﻳﻨﺎ ﻣﻦ‬

‫ﻗـــﺎﺩﺭﺓ ﻋﻠـــﻰ ﺇﺿﻔﺎﺀ ﻣﺴـــﺎﻫﻤﺔ ﻣﻨﻬﺠﻴﺔ ﻟﻤﺴـــﺎﻋﺪﺓ‬

‫ﺧﻼﻝ ﺷﻲﺀ ﻏﻴﺮ ﻣﺘﻮﻗﻊ ﺍﻟﺒﺘﺔ‪.‬‬

‫ﺍﻟﻤﺴـــﺆﻭﻟﻴﻦ ﻋﻠـــﻰ ﺍﻟﻤﻄﺎﺑـــﻊ ﻓﻲ ﺗﺮﻛﻴـــﺰ ﺟﻬﻮﺩﻫﻢ‬

‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ‬

‫‪ME Printer January 2009‬‬

‫ﺍﺳﺘﺨﺪﺍﻡ ﺃﻋﻴﻨﻜﻢ ﺟﻴﺪﴽ ﻛﻲ ﺗﺮﻭﻥ ﺫﻟﻚ“‪.‬‬

‫ﺍﻟﺮﺃﻱ‪.‬‬ ‫ﺇﻻ ﺃﻥ ﺍﻟﻮﺍﻗﻌﻴـــﺔ ﻗـــﺪ ﺩﺧﻠـــﺖ ﻋﻠـــﻰ ﻭﺳـــﻂ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺭﻭﺩ ﻫﺎﻳﺰ‬

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‫ﻣﺸﻜﻠﺔ ﻭ ﺣﻞ‬

‫ﻣﺸﺎﻛﻞﺍﻟﻄﺒﻌﺎﺕﺍﻟﺘﺨﻠﻠﻴﺔ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﺗﻌﺪ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻄﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺳـــﻬﻮﻟﺔ ﻭﺍﻗﺘﺼﺎﺩﻳﺔ ﻭ ﺍﻷﻛﺜﺮ ﺍﻧﺘﺸـــﺎﺭﴽ‪ ،‬ﺇﻻ ﺃﻧﻬﺎ ﻓﻲ ﻧﻔﺲ ﺍﻟﻮﻗﺖ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻄﺮﻕ ﺍﻟﺘﻲ ﺗﺸـــﺘﻤﻞ‬ ‫ﻋﻠﻰ ﻣﺘﻐﻴﺮﺍﺕ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﺗﻜﻮﻥ ﻟﻬﺎ ﺣﺼﺔ ﺍﻷﺳﺪ ﻣﻦ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‪.‬‬ ‫ﺗﻨﺎﻭﻟﻨﺎ ﻓﻲ ﺳﻠﺴـــﻠﺔ ﻣﻦ ﺍﻟﻤﻘﺎﻻﺕ ﺍﻟﻤﺘﺘﺎﻟﻴﺔ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺍﻟﻤﺸـــﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻣﻊ ﺗﻮﺿﻴﺢ ﺃﻫﻢ ﺃﺳـــﺒﺎﺑﻬﺎ ﻭﻃﺮﻕ ﻋﻼﺟﻬﺎ‪ .‬ﻭﺳﻨﻨﺎﻗﺶ ﻓﻲ ﻫﺬﻩ ﺍﻟﻤﺮﺓ‬ ‫ ﻭﺑﺈﺧﺘﺼﺎﺭ ﺷـــﺪﻳﺪ ‪ -‬ﻣﺸـــﻜﻠﺔ ﺗﻌﺎﻧﻲ ﻣﻨﻬﺎ ﺟﻤﻴﻊ ﺍﻟﻄﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺨﻤﺲ ﻭﻻ ﺗﻘﺘﺼﺮ ﻋﻠﻰ ﻃﺮﻳﻘﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ ﻓﺤﺴـــﺐ‪ ،‬ﺃﻻ ﻭﻫﻲ ﻣﺸـــﺎﻛﻞ‬‫ﺍﻟﻄﺒﻌﺎﺕ ﺍﻟﺘﺨﻠﻠﻴﺔ‪.‬‬

‫ﻣﺸﻜﻠﺔ ﺍﻟﻄﺒﻌﺎﺕ ﺍﻟﺘﺨﻠﻠﻴﺔ‪:‬‬

‫ﺗﻈﻬـــﺮ ﺍﻟﻄﺒﻌـــﺎﺕ ﺍﻟﺘﺨﻠﻠﻴﺔ ﻓﻲ ﻣﻌﻈﻢ ﺍﻷﺣﻴﺎﻥ ﻋﻨﺪ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺧﺎﻣﺎﺕ ﻭﺭﻗﻴﺔ‪ ،‬ﺣﻴﺚ ﺗﺘﻢ ﺭﺅﻳﺔ ﺍﻟﻄﺒﻌﺔ‬ ‫ﻣﻦ ﺧﻼﻝ ﻃﺒﻘﺎﺕ ﺍﻟﻮﺭﻕ ﻭﻣﻦ ﺍﻟﺠﻬﺔ ﺍﻟﺨﻠﻔﻴﺔ )ﻇﻬﺮ( ﻟﻠﻔﺮﺥ ﺍﻟﻤﻄﺒﻮﻉ‪ .‬ﻳﻤﻜﻦ ﺗﻌﺮﻳﻒ ”ﺍﻟﺮﺅﻳﺔ ﺍﻟﺘﺨﻠﻠﻴﺔ“‬ ‫ﺑﺄﻧﻬﺎ ﺭﺅﻳﺔ ﺍﻟﻤﺤﺘﻮﻯ ﺍﻟﻤﻄﺒﻮﻉ ﻣﻦ ﺧﻼﻝ ﺗﻌﺮﻳﺾ ﺍﻟﻮﺭﻕ ﻷﺷﻌﺔ ﺍﻟﻀﻮﺀ‪ ،‬ﻓﻲ ﺣﻴﻦ ﻳﻌ ّﺮﻑ ”ﺍﻟﺘﺨﻠﻞ ﺍﻟﻨﺎﻓﺬ“‬

‫ﻋﻠﻰ ﺃﻧﻪ ﺭﺅﻳﺔ ﺍﻟﻤﺤﺘﻮﻯ ﺍﻟﻤﻄﺒﻮﻉ ﻣﻦ ﻇﻬﺮ ﻃﺒﻘﺎﺕ ﺍﻟﻮﺭﻕ ﺑﻌﺪ ﺍﻹﻧﺘﻬﺎﺀ ﻣﻦ ﻋﻤﻠﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﻣﺸﻜﻠﺔ ﺍﻟﺮﺅﻳﺔ ﺍﻟﺘﺨﻠﻠﻴﺔ )‪:(Show Through‬‬

‫ﺗﻌﺘﻤﺪ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ ﻭﺑﺸﻜﻞ ﺃﺳﺎﺳﻲ ﻋﻠﻰ ﻋﺘﺎﻣﻴﺔ ﻭﺷﻔﺎﻓﻴﺔ ﻃﺒﻘﺎﺕ ﺍﻟﻮﺭﻕ‪.‬‬

‫ﺃﺳﺒﺎﺏ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬

‫ﻳﻨﺘﺞ ﻫﺬﺍ ﺍﻟﻌﻴﺐ ﻓﻲ ﺩﺭﺟﺔ ﺷﻔﺎﻓﻴﺔ ﻃﺒﻘﺎﺕ ﺍﻟﻮﺭﻕ ﺍﻟﻤﺴﺘﺨﺪﻡ ﺑﺴﺒﺐ ﻗﻠﺔ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻤﺎﻟﺌﺔ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻋﻨﺪ‬

‫ﺗﺼﻨﻴﻊ ﺍﻟﻮﺭﻕ‪ ،‬ﻭﺍﻟﺘﻲ ﺇﻥ ﻗﻠﺖ ﻧﺴﺒﺘﻬﺎ ﻋﻦ ‪ ٪٥‬ﻓﺈﻧﻬﺎ ﺗﺆﺩﻱ ﺍﻟﻰ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﺍﻟﻮﺭﻕ ﺍﻟﺸﻔﺎﻑ‪.‬‬

‫ﻃﺮﻕ ﻋﻼﺟﻬﺎ‪:‬‬

‫ﻳﺘﻢ ﺇﺿﺎﻓﺔ ﻧﺴﺐ ﻛﺎﻓﻴﺔ ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻤﺎﻟﺌﺔ‪ ،‬ﻓﻲ ﺣﺪﻭﺩ ‪ ،٪ ٣٥ - ٥‬ﻭﻻﺑﺪ ﻣﻦ ﺃﻥ ﺗﻜﻮﻥ ﻟﻬﺬﻩ ﺍﻟﻨﻮﻋﻴﺔ ﻣﻦ‬ ‫ﺍﻟﻤﻮﺍﺩ ﺍﻟﻤﺎﻟﺌﺔ ﻣﻌﺎﻣﻼﺕ ﺇﻧﻜﺴﺎﺭ ﻋﺎﻟﻴﺔ ﻟﻠﻀﻮﺀ ﻛﻲ ﺗﺴﺎﻋﺪ ﻓﻲ ﺇﻳﺠﺎﺩ ﺍﻟﻌﺘﺎﻣﻴﺔ ﺍﻟﻤﻄﻠﻮﺑﺔ‪.‬‬

‫ﻣﺸﻜﻠﺔ ﺍﻟﺘﺨﻠﻞ ﺍﻟﻨﺎﻓﺬ )‪:(Strike Through‬‬

‫ﺗﻌﺘﻤﺪ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ ﻭﺑﺸﻜﻞ ﺃﺳﺎﺳﻲ ﻋﻠﻰ ﻧﻮﻉ ﺍﻷﺣﺒﺎﺭ ﻭﺩﺭﺟﺔ ﻣﺴﺎﻣﻴﺔ ﺍﻟﻮﺭﻕ ﻭﺩﺭﺟﺔ ﺗﺸﺮﺑﻪ ﻟﻠﺰﻳﺖ‪.‬‬

‫ﻃﺮﻕ ﻋﻼﺟﻬﺎ‪:‬‬

‫ﺃﺳﺒﺎﺏ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬ ‫ﺇﻧﺨﻔﺎﺽ ﺩﺭﺟﺎﺕ ﻟﺰﻭﺟﺔ ﺍﻷﻭﺳﺎﻁ ﺍﻟﺤﺎﻣﻠﺔ ﻟﻸﺣﺒﺎﺭ‬

‫‪‬‬

‫ﺯﻳﺎﺩﺓ ﻧﺴﺐ ﺍﻟﻤﻮﺍﺩ ﺍﻟﺤﺎﻣﻠﺔ ﺩﺍﺧﻞ ﺍﻷﺣﺒﺎﺭ‬

‫‪‬‬

‫ﺿﺒﻂ ﻧﺴﺐ ﺍﻟﻤﻮﺍﺩ ﺍﻟﺤﺎﻣﻠﺔ ﺩﺍﺧﻞ ﺍﻷﺣﺒﺎﺭ‬

‫‪‬‬

‫ﺯﻳﺎﺩﺓ ﺍﻟﻀﻐﻂ ﺍﻟﻄﺒﺎﻋﻲ ﺑﺪﺭﺟﺎﺕ ﻛﺒﻴﺮﺓ‬

‫‪‬‬

‫ﺗﺨﻔﻴﺾ ﺍﻟﻀﻐﻂ ﺍﻟﻄﺒﺎﻋﻲ ﺑﺪﺭﺟﺎﺕ ﻛﺒﻴﺮﺓ‬

‫‪‬‬

‫ﺯﻳﺎﺩﺓ ﻧﺴﺐ ﺍﻟﺘﺤﺒﻴﺮ ﻭﺳﻤﻚ ﻃﺒﻘﺎﺕ ﺃﻓﻼﻡ ﺍﻷﺣﺒﺎﺭ‬

‫‪‬‬

‫ﺗﺨﻔﻴﺾ ﻧﺴﺐ ﺍﻟﺘﺤﺒﻴﺮ ﻭﺳﻤﻚ ﻃﺒﻘﺎﺕ ﺃﻓﻼﻡ ﺍﻷﺣﺒﺎﺭ‬

‫‪‬‬

‫ﺯﻳﺎﺩﺓ ﺩﺭﺟﺎﺕ ﻣﺴﺎﻣﻴﺔ ﺍﻟﻮﺭﻕ ﺍﻟﻤﺴﺘﺨﺪﻡ ﻭﺩﺭﺟﺎﺕ ﺗﺸﺮﺑﻪ ﻟﻸﺣﺒﺎﺭ‬

‫‪‬‬

‫ﺇﺧﺘﻴﺎﺭ ﻧﻮﻋﻴﺎﺕ ﺍﻟﻮﺭﻕ ﺍﻟﻤﻨﺎﺳﺒﺔ ﻣﻦ ﺣﻴﺚ ﺩﺭﺟﺎﺕ ﺍﻟﻤﺴﺎﻣﻴﺔ‬

‫‪‬‬

‫ﺿﺒﻂ ﺩﺭﺟﺎﺕ ﻟﺰﻭﺟﺎﺕ ﺍﻷﻭﺳﺎﻁ ﺍﻟﺤﺎﻣﻠﺔ ﻟﻸﺣﺒﺎﺭ‬

‫‪ME Printer January 2009‬‬

‫ﻭﺍﻟﺘﺸﺮﺏ‬

‫‪61‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

‫‪www.meprinter.com‬‬

‫ﺗﻘﻨﻴﺎﺕﺣﺪﻳﺜﺔ‬

‫ﺍﻟــ ﺟــﺎﻱ ﺩﻱ ﺃﻑ‬ ‫)‪(JDF‬‬

‫ﻻ ﺷـــﻚ ﺑﺄﻥ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻟﺘﻐﻠﻴﻒ ﺗﺸﻬﺪ ﻓﻲ ﺍﻵﻭﻧﺔ ﺍﻷﺧﻴﺮﺓ ﺗﻄﻮﺭﴽ ﻣﺬﻫ ً‬ ‫ﻼ‬ ‫ﻳﻔﻮﻕ ﺍﻟﺨﻴﺎﻝ‪ ،‬ﺣﻴﺚ ﺗﻈﻬﺮ ﻓﻲ ﻛﻞ ﻳﻮﻡ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺤﺪﻳﺜﺔ ﺍﻟﺘﻲ ﺗﺆﺛﺮ ﻭﺑﺸـــﻜﻞ‬ ‫ﺛﻮﺭﻱ ﻓﻲ ﺗﻐﻴﻴﺮ ﻧﻈﻢ ﻭﻃﺮﻕ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﻨﺸـــﺮ ﻭﺇﻧﺘﺎﺝ ﻣﻄﺒﻮﻋﺎﺕ ﺍﻟﺘﻌﺒﺌﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‪.‬‬ ‫ﻭﻓﻲ ﻣﻘﺎﻟﺘﻨﺎ ﻫﺬﻩ‪ ،‬ﺳـــﻨﺘﺤﺪﺙ ﻋﻦ ﺃﺣﺪﺙ ﺗﻘﻨﻴﺎﺕ ﺍﻟﺠﺎﻱ ﺩﻱ ﺇﻑ )‪ (JDF‬ﺍﻟﺤﺪﻳﺜﺔ‪ ،‬ﻭﺍﻟﺘﻲ‬ ‫ﺗﺴـــﺘﺨﺪﻡ ﻓﻲ ﺭﺑﻂ ﺟﻤﻴﻊ ﺃﺟﺰﺍﺀ ﻭﺃﻗﺴـــﺎﻡ ﻭﻣﺮﺍﺣﻞ ﺍﻹﻧﺘﺎﺝ ﺩﺍﺧﻞ ﺍﻟﻤﻄﺎﺑﻊ ﺑﻌﻀﻬﺎ ﺑﺒﻌﺾ‬ ‫ﻓﻲ ﺷﺒﻜﺔ ﻭﺍﺣﺪﺓ ﻣﺸﺘﺮﻛﺔ‪.‬‬

‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﻃﺮﺣـــﺖ ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒـــﺮﺝ ﺍﻷﻟﻤﺎﻧﻴﺔ ﺑﺎﻻﺷـــﺘﺮﺍﻙ‬

‫ﻟﻠﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻤﺨﺘﻠﻔـــﺔ ﺩﺍﺧـــﻞ ﺍﻷﻗﺴـــﺎﻡ ﺍﻹﻧﺘﺎﺟﻴﺔ‬

‫ﺍﻹﻧﺘﺎﺟﻴـــﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺼﺪﺭ ﺗﻠﻘﺎﺋﻴﴼ ﻣﻦ ﺍﻟﻨﻈﺎﻡ ﻧﻔﺴـــﻪ‪.‬‬

‫ﻣﻊ ﻣﻌﻬـــﺪ )ﻓﺮﺍﻭﻧﻬﻮﻓﺮ( ﺍﻷﻟﻤﺎﻧﻲ ﻫـــﺬﻩ ﺍﻟﻔﻜﺮﺓ ﻓﻲ‬

‫ﺍﻟﻤﺨﺘﻠﻔـــﺔ‪ ،‬ﻣﻤﺎ ﻳﻘﻠﻞ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻮﻗﺖ ﺍﻟﻀﺎﺋﻊ ﻓﻲ‬

‫ﻭﺑﻌـــﺪ ﺍﻻﻧﺘﻬﺎﺀ ﻣﻦ ﻛﻞ ﻣﺮﺣﻠﺔ ﺇﻧﺘﺎﺟﻴﺔ‪ ،‬ﺗﺮﺳـــﻞ ﺍﻟﻰ‬

‫ﺑﺪﺍﻳـــﺔ ﺗﺴـــﻌﻴﻨﻴﺎﺕ ﺍﻟﻘـــﺮﻥ ﺍﻟﻤﺎﺿـــﻲ‪ ،‬ﺛﻢ ﺷـــﺎﺭﻛﺘﻬﺎ‬

‫ﺗﻨﻔﻴـــﺬ ﻫـــﺬﻩ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺑﺎﻟﻄﺮﻕ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ‪ ،‬ﻭﻳﺴـــﺎﻋﺪ‬

‫ﺍﻷﻧﻈﻤـــﺔ ﺍﻹﺩﺍﺭﻳـــﺔ ﻟﺘﻌﺮﻳﻔﻬﺎ ﺑﺎﻧﺘﻬﺎﺀ ﻫـــﺬﻩ ﺍﻟﻤﺮﺣﻠﺔ‬

‫ﻓﻴﻬـــﺎ ﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﺣـــﻮﻝ ﺍﻟﻌﺎﻟﻢ‪.‬‬

‫ﻋﻠـــﻰ ﺯﻳﺎﺩﺓ ﺍﻹﻧﺘﺎﺟﻴـــﺔ ﻭﺍﻟﺠﻮﺩﺓ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟـــﻲ ﺍﻟﺮﺑﺤﻴﺔ‬

‫ﻭﺍﻧﺘﻘﺎﻝ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻰ ﺍﻟﻤﺮﺣﻠﺔ ﺍﻟﺘﺎﻟﻴﺔ‪.‬‬

‫ﻭﺃﻋﻠﻦ ﻓﻲ ﻣﻨﺘﺼﻒ ﺍﻟﺘﺴـــﻌﻴﻨﺎﺕ ﻋﻦ ﺇﻧﺸﺎﺀ ﻣﻨﻈﻤﺔ‬

‫ﻭﺍﻟﻘﺪﺭﺓ ﺍﻟﺘﻨﺎﻓﺴﻴﺔ ﻓﻲ ﺍﻷﺳﻮﺍﻕ‪.‬‬

‫ﻭﻳﻘﻮﻡ ﺍﻟﻨﻈﺎﻡ ﺑﺎﻟﻮﺻﻒ ﻭﺍﻟﺘﻌﺮﻳﻒ ﺍﻟﺪﻗﻴﻖ ﻭﺍﻟﻤﻔﺼﻞ‬ ‫ﻟﻜﻞ ﻣﻤﺎ ﻳﻠﻲ‪:‬‬

‫)‪ ،(CIP3‬ﻭﻫـــﻰ ﺇﺧﺘﺼـــﺎﺭ ) ‪Co-operation‬‬

‫ﻭﺗﻌﺘﻤـــﺪ ﻣﻠﻔـــﺎﺕ ﺍﻟﺠـــﺎﻱ ﺩﻱ ﺃﻑ ﺍﻟﻘﻴﺎﺳـــﻴﺔ‪ ،‬ﻭﻫﻲ‬

‫‪Integration between Prepress, Press‬‬

‫ﺇﺧﺘﺼـــﺎﺭ )‪ ،(Job Definition Format‬ﺃﻱ ﺻﻴﻎ‬

‫‪‬‬

‫ﺍﻟﻌﻨﺎﺻﺮ ﺍﻟﻤﻜﻮﻧﺔ ﻟﻠﻤﻨﺘﺞ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﻨﻬﺎﺋﻲ‪.‬‬ ‫ﺍﻟﻌﻨﺎﺻﺮ ﺍﻟﻤﻜﻮﻧﺔ ﻟﻼﻧﺴـــﻴﺎﺑﻴﺔ ﺍﻟﺘﺸـــﻐﻴﻠﻴﺔ ﻭﺳﻴﺮ‬

‫‪ ،(& Postpress‬ﺃﻱ ﺍﻟﺘﻌـــﺎﻭﻥ ﻭﺍﻟﺘﻜﺎﻣـــﻞ ﺑﻴـــﻦ‬

‫ﻣﻠﻔـــﺎﺕ ﺗﻌﺮﻳﻒ ﻭﻭﺻﻒ ﺍﻟﻌﻤﻠﻴـــﺎﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ‪ ،‬ﻋﻠﻰ‬

‫‪‬‬

‫ﺍﻟﻤﺮﺍﺣـــﻞ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺍﻟﺜﻼﺙ؛ ﺍﻟﺘﺠﻬﻴﺰﺍﺕ‬ ‫ﺍﻟﻔﻨﻴـــﺔ ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﺸـــﻄﻴﺐ ﻭﺍﻟﺘﺠﻠﻴـــﺪ‪ .‬ﻓﺒـــﺪ ً‬ ‫ﻻ‬

‫ﻟﻐـــﺔ ﺍﻹﻛـــﺲ ﺇﻡ ﺇﻝ )‪ (XML‬ﺍﻟﻤﺤﺎﻳـــﺪﺓ‪ ،‬ﻭﺗﻌﺪ ﻫﺬﻩ‬

‫ﺍﻟﻌﻤﻞ‪.‬‬

‫ﺍﻟﻤﻠﻔـــﺎﺕ ﺑﻤﺜﺎﺑـــﺔ ﺑﻄﺎﻗـــﺎﺕ ﻭﺃﻭﺍﻣﺮ ﺗﺸـــﻐﻴﻞ ﺭﻗﻤﻴﺔ‬

‫ﻫﻨﺎﻟﻚ ﺣﻮﺍﻟـــﻲ ‪ ٨٠٠‬ﻣﻄﺒﻌﺔ ﺗﺴـــﺘﺨﺪﻡ ﻫﺬﺍ ﺍﻟﻨﻈﺎﻡ‬

‫ﻣـــﻦ ﺃﻥ ﺗﻈـــﻞ ﻛﻞ ﻣﺮﺣﻠﺔ ﻓﻲ ﻋﺰﻟﺔ ﻋـــﻦ ﺍﻟﻤﺮﺍﺣﻞ‬

‫ﺗﻘـــﻮﻡ ﺑﻨﻘﻞ ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﻭﺭﺑﻂ ﺍﻷﻗﺴـــﺎﻡ ﺍﻹﻧﺘﺎﺟﻴﺔ‬

‫ﻓـــﻲ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ‪ ،‬ﻣﻊ ﻭﺟﻮﺩ ﺃﻛﺜﺮ ﻣﻦ ﺳـــﺒﻌﺔ‬

‫ﺍﻷﺧـــﺮﻯ‪ ،‬ﺟـــﺎﺀﺕ ﻓﻜـــﺮﺓ ﺭﺑـــﻂ ﻭﺗﻮﺻﻴـــﻞ ﺟﻤﻴـــﻊ‬

‫ﺍﻟﻤﺨﺘﻠﻔـــﺔ ﻣﻌﴼ ﻓﻲ ﻏﻀﻮﻥ ﺛـــﻮﺍﻥ ﻣﻌﺪﻭﺩﺓ‪ ،‬ﺛﻢ ﺗﻘﻮﻡ‬

‫ﺁﻻﻑ ﻣﻄﺒﻌﺔ ﺃﺧﺮﻯ ﺗﺮﻏﺐ ﺑﺈﺳﺘﺨﺪﺍﻡ ﻫﺬﺍ ﺍﻟﻨﻈﺎﻡ‪.‬‬

‫ﺍﻟﻤﺮﺍﺣﻞ ﺍﻟﻤﺬﻛﻮﺭﺓ ﻣﻌﴼ ﺿﻤﻦ ﺷﺒﻜﺔ ﻭﺍﺣﺪﺓ‪.‬‬

‫ﺑﺘﻨﻔﻴﺬ ﺃﻭﺍﻣﺮ ﺍﻟﺘﺸـــﻐﻴﻞ ﺑﻄﺮﻳﻘـــﺔ ﺁﻟﻴﺔ‪ ،‬ﻣﺜﻞ ﺍﻟﻀﺒﻂ‬

‫ﻭﻟـــﺪﻯ ﻣﻨﻈﻤـــﺔ )‪ (CIP4‬ﺃﻛﺜـــﺮ ﻣﻦ ‪ ١٣٦‬ﺷـــﺮﻛﺔ‬

‫ﻭﻓـــﻲ ﻋـــﺎﻡ ‪ ،٢٠٠٠‬ﺗﺤﻮﻝ ﺇﺳـــﻢ ﻫـــﺬﻩ ﺍﻟﻤﻨﻈﻤﺔ ﺇﻟﻰ‬

‫ﺍﻵﻟـــﻲ ﻟﻨﺴـــﺐ ﺍﻟﺘﺤﺒﻴـــﺮ ﺍﻟﺨﺎﺻﺔ ﺑﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻠﻴﺜﻮ‬

‫ﻣﺼﻨّﻌـــﺔ ﺑﺼﻔﺔ ﺃﻋﻀﺎﺀ‪ ،‬ﻳﻨﺘﺠﻮﻥ ﺣﻮﺍﻟﻲ ‪ ٣٦٠‬ﻣﻨﺘﺞ‬

‫)‪ (CIP4‬ﻭﺫﻟـــﻚ ﺑﺈﺿﺎﻓـــﺔ ﻛﻠﻤـــﺔ )‪(Processes‬‬

‫ﺃﻭﻓﺴـــﺖ‪ ،‬ﻋﻦ ﻃﺮﻳﻖ ﺍﻟﻤﻠﻔﺎﺕ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺍﻟﺨﺎﺻﺔ‬

‫ﻣﺘﻮﺍﻓﻖ ﻣﻊ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺤﺪﻳﺜﺔ‪.‬‬

‫ﺇﻟﻴﻬـــﺎ‪ ،‬ﺃﻱ ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﺘﺠﻬﻴـــﺰﺍﺕ ﻭﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﺑﺎﻟﻌﻤﻠﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴـــﺔ‪ ،‬ﺍﻟـــﻰ ﺟﺎﻧـــﺐ ﺍﻟﻀﺒـــﻂ ﺍﻵﻟﻲ‬

‫ﻭﻓـــﻲ ﺍﻟﻨﻬﺎﻳـــﺔ‪ ،‬ﻧـــﻮﺩ ﺃﻥ ﻧﺬﻛـــﺮ ﺃﻧـــﻪ ﻻ ﻳﻤﻜﻦ ﺷـــﺮﺍﺀ‬

‫ﻭﺍﻟﺘﺸـــﻄﻴﺐ‪ .‬ﻭﺗﻬـــﺪﻑ ﻫـــﺬﻩ ﺍﻟﺘﻘﻨﻴـــﺔ ﺍﻟﻤﻔﺘﻮﺣـــﺔ‬

‫ﻟﻤﻘﺎﺳـــﺎﺕ ﺍﻷﻓﺮﺥ ﻓـــﻲ ﻧﻈﺎﻣﻲ ﺍﻟﺘﻐﺬﻳﺔ ﻭﺍﻟﺘﺴـــﻠﻴﻢ‬

‫ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﺠﺎﻱ ﺩﻱ ﺇﻑ ﻛﻤﻨﺘﺞ ﻣﻨﻔﺼﻞ‪ ،‬ﺑﻞ ﻳﻤﻜﻦ‬

‫ﻭﺍﻟﺤﺪﻳﺜﺔ ﺍﻟﺘﻲ ﺗﺘﺼـــﻒ ﺑﺎﻟﻤﺮﻭﻧﺔ ﻭﺍﻟﺤﻴﺎﺩﻳﺔ‪ ،‬ﻭﺍﻟﺘﻲ‬

‫ﻭﺍﻟﻀﺒـــﻂ ﺍﻵﻟﻲ ﻟﻤﻘﺪﺍﺭ ﻓﺘﺢ ﺍﻟﻘﻮﺍﺑﺾ ﻭﺍﻟﻤﺴـــﺎﻓﺎﺕ‬

‫ﻓﻘﻂ ﺷـــﺮﺍﺀ ﻣﻨﺘﺠـــﺎﺕ ﻭﻣﺎﻛﻴﻨـــﺎﺕ ﻭﺃﻧﻈﻤـــﺔ ﺇﻧﺘﺎﺟﻴﺔ‬

‫ﻻ ﺗﻌﺘﻤـــﺪ ﻋﻠـــﻰ ﺷـــﺮﻛﺔ ﺃﻭ ﻧﻈـــﺎﻡ ﺃﻭ ﻣﻨﺘﺞ ﻣـــﺎ‪ ،‬ﺇﻟﻰ‬

‫ﺑﻴﻦ ﺍﻻﺳـــﻄﻮﺍﻧﺎﺕ ﺍﻟﺨﺎﺻـــﺔ ﺑﺎﻟﻮﺣـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪،‬‬

‫ﻣﺘﻮﺍﻓﻘﺔ ﻣﻊ ﻣﻠﻔﺎﺕ ﻭﺗﻘﻨﻴﺎﺕ ﺍﻟﺠﺎﻱ ﺩﻱ ﺇﻑ‪ ،‬ﻭﻟﺬﻟﻚ‬

‫ﻭﺫﻟـــﻚ ﺣﺴـــﺐ ﺃﻭﺯﺍﻥ ﻭﻧﻮﻋﻴـــﺎﺕ ﺍﻷﻓـــﺮﺥ ﺍﻟﻮﺭﻗﻴـــﺔ‬

‫ﻓﺎﻟﻤﺎﻛﻴﻨﺎﺕ ﻭﺍﻷﺟﻬﺰﺓ ﻭﺍﻷﻧﻈﻤﺔ ﺍﻟﻘﺪﻳﻤﺔ ﻻ ﺗﺴﺘﻄﻴﻊ‬

‫ﺇﺩﺧـــﺎﻝ ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻭﺃﻭﺍﻣﺮ ﺍﻟﺘﺸـــﻐﻴﻞ‬

‫ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻭﻋﻤﻠﻴﺎﺕ ﺃﺧﺮﻯ ﻣﺘﻌـــﺪﺩﺓ‪ .‬ﻭﺍﻟﺠﺪﻳﺪ‬

‫ﺍﻟﺘﻮﺍﻓﻖ ﻣﻊ ﻫﺬﺍ ﺍﻟﻨﻈﺎﻡ‪ ،‬ﻛﻤﺎ ﻻ ﺗﺴﺘﻄﻴﻊ ﺍﻟﻌﻤﻞ ﻣﻌﻬﺎ‬

‫ﻭﺑﻴﺎﻧـــﺎﺕ ﺍﻟﻌﻤـــﻼﺀ ﻣـــﺮﺓ ﻭﺍﺣﺪﺓ ﻓﻘـــﻂ‪ ،‬ﺩﻭﻥ ﺍﻟﺤﺎﺟﺔ‬

‫ﺃﻳﻀـــﴼ ﺃﻧﻪ ﺃﺻﺒـــﺢ ﺑﺎﻹﻣﻜﺎﻥ ﺍﻟﻴﻮﻡ ﺍﻟﺮﺑـــﻂ ﻭﺍﻻﺗﺼﺎﻝ‬

‫ﻷﻧﻬﺎ ﻻ ﺗﻔﻬﻤﻬﺎ‪ .‬ﻭﻣﻦ ﺃﺟﻞ ﺍﻻﺳﺘﻔﺎﺩﺓ ﻣﻦ ﻣﻤﻴﺰﺍﺕ‬

‫ﺍﻟﻰ ﺗﻜﺮﺍﺭﻫﺎ ﻣﻦ ﻗﺴـــﻢ ﺍﻟﻰ ﻗﺴﻢ‪ ،‬ﻣﻤﺎ ﻳﺴﺎﻋﺪ ﻋﻠﻰ‬

‫ﺍﻟﻤﺒﺎﺷـــﺮ ﺑﻴﻦ ﻫـــﺬﻩ ﺍﻟﻤﻠﻔـــﺎﺕ ﻭﺍﻟﺘﻘﻨﻴـــﺎﺕ ﻭﺃﻧﻈﻤﺔ‬

‫ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ‪ ،‬ﻻﺑﺪ ﻣﻦ ﺍﺳﺘﺨﺪﺍﻡ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‬

‫ﺗﺤﻘﻴﻖ ﻣﺎ ﻳﻠﻲ‪:‬‬ ‫‪‬‬

‫ﺗﻘﻠﻴﻞ ﺍﻷﺧﻄﺎﺀ ﻭﻛﻔﺎﺀﺓ ﺍﻻﺗﺼﺎﻝ‪.‬‬ ‫ﺗﺴـــﺘﻘﺒﻞ ﺟﻤﻴـــﻊ ﺍﻷﻗﺴـــﺎﻡ ﺍﻹﻧﺘﺎﺟﻴـــﺔ‪ ،‬ﺃﻱ‬

‫)‪،(Management Information Systems‬‬

‫ﺍﻟﺘﺼﻤﻴﻤـــﺎﺕ ﻭﺍﻟﺘﺠﻬﻴـــﺰﺍﺕ ﺍﻟﻔﻨﻴـــﺔ ﻭﺍﻟﺘﺸـــﻄﻴﺐ‬

‫ﻣﻤﺎ ﻳﺴـــﺎﻋﺪ ﻋﻠﻰ ﺯﻳﺎﺩﺓ ﺍﻟﻜﻔﺎﺀﺓ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻭﺍﻹﺩﺍﺭﻳﺔ‬

‫ﻭﺍﺳـــﺘﺨﺪﺍﻡ ﻣﺜـــﻞ ﻫـــﺬﻩ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﻓـــﻲ ﺍﻟﻌﺪﻳﺪ ﻣﻦ‬

‫ﻭﺍﻟﺘﺠﻠﻴﺪ‪ ،‬ﻫﺬﻩ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻓﻲ ﺁﻥ ﻭﺍﺣﺪ ﻋﻦ ﻃﺮﻳﻖ‬

‫ﺑﺸـــﻜﻞ ﻣﻠﺤﻮﻅ ﻭﺇﻳﺠﺎﺑﻲ‪ ،‬ﺣﻴـــﺚ ﺃﺻﺒﺤﺖ ﺍﻹﺩﺍﺭﺓ‬

‫ﺍﻟﺪﻭﻝ ﺍﻟﺸـــﺮﻕ ﺃﻭﺳـــﻄﻴﺔ‪ ،‬ﻭﺫﻟﻚ ﺑﺴﺒﺐ ﺍﻟﺤﺎﺟﺔ ﺍﻟﻰ‬

‫ﺷـــﺒﻜﺔ ﺍﻻﺗﺼـــﺎﻝ ﺍﻟﻤﻮﺣـــﺪﺓ ﻭﺃﺟﻬـــﺰﺓ ﺍﻟﻜﻮﻣﺒﻴﻮﺗـــﺮ‬

‫ﻗـــﺎﺩﺭﺓ ﻋﻠﻰ ﻣﺮﺍﻗﺒﺔ ﻭﺗﺤﻜﻢ ﻛﻞ ﺍﻟﻤﺮﺍﺣﻞ ﺍﻹﻧﺘﺎﺟﻴﺔ‬

‫ﺇﺳﺘﺜﻤﺎﺭﺍﺕ ﻣﺎﺩﻳﺔ ﻛﺒﻴﺮﺓ‪ .‬ﻭﻟﻜﻦ ﺍﻟﺸﻲﺀ ﺍﻟﺬﻱ ﻳﺪﻋﻮ‬

‫ﺍﻟﺨﺎﺻﺔ ﺑﻬـــﺎ‪ ،‬ﻣﻤﺎ ﻳﻘﻠﻞ ﻣﻦ ﺍﻟﺠﻬﺪ ﻭﺍﻟﺰﻣﻦ ﺍﻟﻀﺎﺋﻊ‬

‫ﻭﺑﻜﻞ ﺳـــﻬﻮﻟﺔ ﻭﺑﺴـــﺎﻃﺔ‪ ،‬ﻣﻤﺎ ﻳﺴﺎﻋﺪﻫﺎ ﻋﻠﻰ ﺍﺗﺨﺎﺫ‬

‫ﺍﻟﻰ ﺍﻟﺘﻔﺎﺅﻝ ﻫﻮ ﺃﻧﻪ ﻓﻲ ﺍﻵﻭﻧﺔ ﺍﻷﺧﻴﺮﺓ ﺑﺪﺃﺕ ﺍﻟﻌﺪﻳﺪ‬

‫ﺍﻟﻘـــﺮﺍﺭﺍﺕ ﺍﻟﻤﻨﺎﺳـــﺒﺔ ﻭﺍﻟﺼﺤﻴﺤـــﺔ ﻓـــﻲ ﺍﻷﻭﻗـــﺎﺕ‬

‫ﻣـــﻦ ﺍﻟﻤﻄﺎﺑـــﻊ ﻭﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ‬

‫ﺗُﺴـــﺘﺨﺪﻡ ﻫـــﺬﻩ ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﻓﻴﻤـــﺎ ﺑﻌـــﺪ ﻋﻨﺪﻣﺎ‬

‫ﺍﻟﻤﻨﺎﺳـــﺒﺔ‪ .‬ﻭﻟـــﺪﻯ ﺍﻟﻨﻈـــﺎﻡ ﺃﻳﻀﴼ ﻣﻠﻔـــﺎﺕ)‪،(JMF‬‬

‫ﺑﺎﻻﺳﺘﺜﻤﺎﺭ ﻓﻲ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺎﺕ ﻭﺍﺳﺘﺨﺪﺍﻣﻬﺎ‪ ،‬ﻻﺳﻴﻤﺎ‬

‫ﻳﺤﻴـــﻦ ﻭﻗﺖ ﺗﻨﻔﻴـــﺬ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻰ ﺃﻭﺍﻣـــﺮ ﻣﻴﻜﺎﻧﻴﻜﻴﺔ‬

‫ﻭﻫـــﻲ ﺍﺧﺘﺼـــﺎﺭ )‪،(Job Messaging Format‬‬

‫ﻭﺃﻧﻬـــﺎ ﺃﺻﺒﺤـــﺖ ﻣﻮﺟـــﻮﺩﺓ ﺿﻤﻨﻴـــﴼ ﺩﺍﺧـــﻞ ﺟﻤﻴـــﻊ‬

‫ﻭﺇﻟﻜﺘﺮﻭﻧﻴـــﺔ ﻟﻠﻀﺒـــﻂ ﺍﻷﻭﻟـــﻲ ﻭﺍﻟﺘﺸـــﻐﻴﻞ ﺍﻵﻟـــﻲ‬

‫ﺃﻱ ﺻﻴـــﻎ ﻣﻠﻔـــﺎﺕ ﺍﻟﺮﺳـــﺎﺋﻞ ﺍﻟﺨﺎﺻـــﺔ ﺑﺎﻟﻌﻤﻠﻴـــﺎﺕ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻭﺍﻷﺟﻬﺰﺓ ﺍﻟﺤﺪﻳﺜﺔ‪.‬‬

‫‪‬‬

‫ﻟﻺﺩﺍﺭﺓ ﻭﺍﻟﻌﻤﺎﻟﺔ‪.‬‬ ‫‪‬‬

‫‪ME Printer January 2009‬‬

‫ﻧﻈﻢ ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﺍﻹﺩﺍﺭﻳـــﺔ )‪ ،(MIS‬ﻭﻫﻲ ﺍﺧﺘﺼﺎﺭ‬

‫ﻭﺍﻷﺟﻬﺰﺓ ﺍﻟﺤﺪﻳﺜﺔ ﺍﻟﺘﻲ ﺗﺘﻮﺍﻓﻖ ﻣﻌﻬﺎ‪.‬‬ ‫ﻭﻻ ﺷـــﻚ ﺃﻥ ﻫـــﺬﻩ ﺍﻟﻨﻘﻄـــﺔ ﺗﺴـــﺒﺐ ﺗﺄﺧـــﺮ ﺍﻧﺘﺸـــﺎﺭ‬

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‫ﺇﺣﺪﻯ ﺃﻓﻀﻞ ﺃﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ ﺍﻟﻌﺎﻟﻢ‬

‫ﺍﻟﻌﺎﺻﻤﺔ ﺍﻟﻔﺮﻧﺴـــﻴﺔ ﺑﺎﺭﻳﺲ ﻭﺫﻟﻚ ﻛـــﻲ ﺗﺘﻼﺀﻡ ﻣﻊ‬

‫ﻫﺬﻩ ﺍﻟﺴـــﻨﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﻄﺒﻊ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺔ )ﻣﺎﻥ ﺭﻭﻻﻧﺪ‬

‫ﻣﺘﻄﻠﺒﺎﺕ ﺍﻟﻌﻤﻴﻞ ﻗﺒﻴﻞ ﺷﺤﻨﻬﺎ ﺇﻟﻰ ﻣﻮﻗﻊ ﺍﻟﻄﺒﺎﻋﺔ‪،‬‬

‫‪ (٧٠٠‬ﺫﺍﺕ ﺍﻟﻌﺸـــﺮﺓ ﺃﻟـــﻮﺍﻥ‪ .‬ﻛﻤـــﺎ ﺗﺤﺘﻔـــﻆ ﻣﺎﻛﻴﻨﺔ‬

‫ﻭﺳـــﻮﻑ ﺗﺮﺍﻗـــﺐ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻄﺎﺑـــﻊ ﻛﻴﻔﻴﺔ ﺍﻟﺘﻘﺪﻡ‬

‫ﻃﺒﺎﻋﺔ ﺃﺧﺮﻯ ﻣﻦ ﻣﺎﻥ ﺭﻭﻻﻧﺪ ﺗﻄﺒﻊ ﺑﺎﻟﺘﺰﺍﻣﻦ ﻋﻠﻰ‬

‫ﻓﻲ ﺳﻴﺮ ﺍﻟﻌﻤﻞ ﻟﻬﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻫﺬﺍ ﺍﻟﻌﺎﻡ‪.‬‬

‫ﺍﻟﻮﺟﻬﻴـــﻦ ﺑﺎﻟﺮﻗﻢ ﺍﻟﻘﻴﺎﺳـــﻲ ﺍﻟﻌﺎﻟﻤﻲ ﻏﻴﺮ ﺍﻟﺮﺳـــﻤﻲ‬

‫ﻭﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻣﺪﻣﺠﺔ ﺑﺸـــﻜﻞ ﺃﻛﺜـــﺮ ﻣﻦ ﻣﺎﻛﻴﻨﺔ‬

‫ﻟﻌﺪﺩ ﻣـــﺮﺍﺕ ﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋﻲ ﺧـــﻼﻝ ﻓﺘﺮﺓ ‪٢٤‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠـــﻰ ﺍﻟﻮﺟﻬﻴﻦ ﺑﺎﻟﺘﺰﺍﻣﻦ ﺍﻷﻣـــﺮ ﺍﻟﺬﻱ ﻗﺪ‬

‫ﺳـــﺎﻋﺔ‪ ،‬ﻓﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺭﻭﺳـــﻠﺮ ﺩﺭﺍﻙ ﻓﻲ‬

‫ﻳﺸـــﺠﻊ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﺘـــﻲ ﺗﻮﺍﺟﻪ ﻣﺸـــﻜﻠﺔ ﻓﻲ ﺣﺠﻢ‬

‫ﺃﻟﻤﺎﻧﻴـــﺎ ﻗﺎﻣـــﺖ ﺑﺎﻟﺘﻮﻗـــﻒ ﻭﺗﻐﻴﻴﺮ ﺍﻷﻟـــﻮﺍﺡ ‪ ١٠٣‬ﻣﺮﺓ‬

‫ﺍﻟﻤﻜﺎﻥ ﻋﻠﻰ ﺍﻟﺘﻔﻜﻴﺮ ﻓﻲ ﺷﺮﺍﺋﻬﺎ‪ ،‬ﺇﻻ ﺃﻥ ﺍﻷﻫﻢ ﻣﻦ‬

‫ﺧﻼﻝ ﻓﺘﺮﺓ ‪ ٢٤‬ﺳـــﺎﻋﺔ ﺃﺛﻨـــﺎﺀ ﻗﻴﺎﻣﻬﺎ ﺑﻄﺒﺎﻋﺔ ﻛﺘﻴﺐ‬

‫ﺫﻟﻚ ﻫﻮ ﺍﻟﺴﺮﻋﺔ‪ .‬ﺃﻣﺎ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﻤﻄﺎﺑﻊ ﺍﻟﺘﻲ ﺗﺒﺤﺚ‬

‫ﻳﺘﺄﻟﻒ ﻣﻦ ‪ ٢٨٠٠‬ﺻﻔﺤﺔ‪.‬‬

‫ﻋﻦ ﺃﻗﺼﻰ ﺩﺭﺟﺎﺕ ﺍﻟﺪﻗﺔ ﻓﺈﻥ ﺗﻘﻠﻴﻞ ﻋﺪﺩ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﻛﻤـــﺎ ﺑـــﺪﺃﺕ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﻣﻦ ﻫـــﺬﺍ ﺍﻟﻨﻮﻉ ﻭﻟﻜﻦ‬

‫ﻓـــﻲ ﻣﺒﻨـــﻰ ﺍﻟﻤﻄﺒﻌـــﺔ ﻭﺍﻟﺘﻲ ﺗﻘـــﻮﻡ ﺑﻄﺒﺎﻋـــﺔ ﻋﻤﻞ‬

‫ﺑﻘﻄـــﻊ ﺃﻛﺒﺮ ﺑﺎﻟﻈﻬﻮﺭ‪ ،‬ﻓﻘﺪ ﺣﻘﻘﺖ ﻛﻲ ﺑﻲ ﺃﻱ ﺩﺭﺟﺔ‬ ‫ﻣﻦ ﺍﻟﻨﺠﺎﺡ ﻓﻲ ﻧﺴـــﺨﺘﻬﺎ ﻟﻠﻄﺒﺎﻋـــﺔ ﻋﻠﻰ ﺍﻟﻮﺟﻬﻴﻦ‬

‫ﻣﻘﺴـــﻢ ﻻ ﺳﻴﻤﺎ ﻃﺒﺎﻋﺔ ﺍﻟﻤﺠﻼﺕ‪ ،‬ﻓﺈﻥ ﺟﻮﺱ ﺗﻌﺪ‬ ‫ّ‬

‫ﺑـــﺄﻥ ﺗﻀﻴﻒ ﺇﻟﻰ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠﻰ ﺍﻟﻮﺟﻬﻴﻦ‬

‫ﺑﺎﻟﺘﺰﺍﻣـــﻦ ﻣـــﻦ ﻣﺎﻛﻴﻨﺘﻬـــﺎ )ﺭﺍﺑﻴـــﺪﺍ ‪ (١٤٢‬ﻟﻠﻄﺒﺎﻋـــﺔ‬

‫ﺑﺎﻟﺘﺰﺍﻣـــﻦ ﻣﺎ ﺃﺿﺎﻓﺘﻪ ﺍﻷﺧﻴﺮﺓ ﺇﻟﻰ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺑﺎﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴـــﺮ ﻭﺍﻟﺘـــﻲ ﺗﺜﻴﺮ ﺍﻫﺘﻤﺎﻡ ﺳـــﻮﻕ ﻃﺒﺎﻋﺔ‬

‫ﺍﻻﻋﺘﻴﺎﺩﻳﺔ ﺫﺍﺕ ﺍﻷﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ‪.‬‬

‫ﺍﻟﻤﺠـــﻼﺕ ﻭﺍﻟﻜﺘـــﺐ ﻭﺫﻟـــﻚ ﻟﻘﺪﺭﺗﻬﺎ ﻋﻠـــﻰ ﻃﺒﺎﻋﺔ‬

‫ﻭﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﺗﻌﺪ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺍﻟﻮﺟﻬﻴﻦ‬

‫‪ ٣٢‬ﺻﻔﺤـــﺔ ﺑﺤﺠﻢ )‪ ،(A4‬ﺑﻴﻨﻤـــﺎ ﻫﻨﺎﻙ ﺧﻄﻮﺍﺕ‬

‫ﺑﺎﻟﺘﺰﺍﻣـــﻦ ﻣﻜﺎﻓﺌـــﺔ ﺇﻟﻰ ﺩﺭﺟـــﺔ ﻛﺒﻴﺮﺓ ﺟﺪﴽ ﻟﺴـــﻴﺎﺭﺓ‬

‫ﺗﺠﺮﻳﺒﻴﺔ ﻟﻠﻌﻤﻞ ﻣﻊ ﻣﻘﺎﺳﺎﺕ ﻭﺃﺣﺠﺎﻡ ﺃﻛﺒﺮ‪.‬‬

‫ﺍﻟﺼﺎﻟـــﻮﻥ ﺍﻟﺮﻳﺎﺿﻴـــﺔ‪ ،‬ﻓﻬـــﻲ ﻃﺮﻳﻘﺔ ﺳـــﺮﻳﻌﺔ ﻟﻠﻐﺎﻳﺔ‬

‫ﻓﻴﻤﺎ ﺃﻋﻠﻨﺖ ﺟﻮﺱ ﻋـــﻦ ﺗﻄﻮﺭ ﺁﺧﺮ ﺃﻛﺜﺮ ﺇﺛﺎﺭﺓ‪ ،‬ﻓﻘﺪ‬

‫ﻟﻼﻧﺘﻘـــﺎﻝ ﻣﻦ ﻣﺪﻳﻨﺔ ﺇﻟﻰ ﻣﺪﻳﻨـــﺔ ﺃﺧﺮﻯ ﻣﻦ ﺧﻼﻝ‬

‫ﻛﺎﻧﺖ ﺍﻟﺸـــﺮﻛﺔ ﺗﺨﺴﺮ ﺍﻟﻤﻜﺎﺳـــﺐ ﺍﻟﺘﻲ ﺣﻘﻘﺘﻬﺎ ﻓﻲ‬ ‫ﻗﻄـــﺎﻉ ﻃﺒﺎﻋﺔ ﺍﻟﻮﻳـــﺐ ﺃﻭﻓﺴـــﺖ ‪ ١٦‬ﺻﻔﺤﺔ ﻟﺼﺎﻟﺢ‬

‫ﺧﺎﻝ ﻣﻦ ﺍﻟﺴـــﻴﺎﺭﺍﺕ‪ ،‬ﻭﻋﻠﻰ ﺍﻟﻨﻘﻴﺾ‬ ‫ﻃﺮﻳﻖ ﺳـــﺮﻳﻊ ٍ‬ ‫ﻣـــﻦ ﺫﻟﻚ ﻓﺈﻥ ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋﺔ ﺍﻋﺘﻴﺎﺩﻳﺔ ﺫﺍﺕ ﺳـــﺘﺔ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﺗﻮﺻﻴﻞ ﺍﻟﻮﺭﻕ ﺇﻻ ﺃﻧﻬﺎ ﺍﺳـــﺘﻌﺎﺩﺕ ﺗﻔﻮﻗﻬﺎ‪.‬‬ ‫ﻓﺒﺪ ً‬ ‫ﻻ ﻣﻦ ﻗﺺ ﻭﺗﻘﻄﻴﻊ ﺑﻜﺮﺓ ﻣﻦ ﺍﻟﻮﺭﻕ ﻭﺗﺤﻮﻳﻠﻬﺎ‬

‫ﻭﺣـــﺪﺍﺕ ﻃﺒﺎﻋـــﺔ ﻻ ﻳﻤﻜﻨﻬـــﺎ ﺇﻧﺠـــﺎﺯ ﺍﻟﻌﻤﻞ ﺑﻨﻔﺲ‬ ‫ﺍﻟﻜﻔﺎﺀﺓ‪ .‬ﻛﻤﺎ ﺃﻧﻬﺎ ﻗﺪ ﺗﺴﺘﻄﻴﻊ ﻛﺬﻟﻚ ﺍﻟﻌﻤﻞ ﺑﺸﻜﻞ‬

‫ﺍﻟـــﻰ ﺃﻓـــﺮﺥ ﻗﺒـــﻞ ﻭﺣـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻓـــﺈﻥ ﻣﺎﻛﻴﻨﺔ‬

‫ﺃﻓﻀﻞ ﻣـــﻊ ﻭﺭﻕ ﺧﻔﻴﻒ ﺃﻭ ﺛﻘﻴﻞ ﺍﻟﻮﺯﻥ‪ ،‬ﺃﻭ ﻣﻊ ﻭﺭﻕ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ )ﺃﻡ ‪ ٦٠٠٠‬ﻓﻮﻟﻴـــﺎ( ﺗﻘـــﻮﻡ ﺑﺎﻟﻄﺒﺎﻋـــﺔ ﻣﺜـــﻞ‬

‫ﻻ ﻳﺘﻼﺀﻡ ﻣﻊ ﻫﺬﺍ ﺍﻟﻨﻮﻉ ﻣﻦ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺑﺴﺒﺐ ﻣﻴﻠﻪ‬

‫ﺃﻱ ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋﺔ ﻭﻳﺐ ﺑﺄﺭﺑﻌـــﺔ ﻭﺣﺪﺍﺕ ﻃﺒﻘﺔ ﺇﻟﻰ‬

‫ﻟﺘـــﺮﻙ ﺁﺛﺎﺭ‪ .‬ﺇﺫﴽ ﻓﻬﻲ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﺘﻲ ﻳﻤﻜﻨﻬﺎ ﺍﻟﻘﻴﺎﻡ‬

‫ﺍﻟﺬﻱ ﻓﺸـــﻠﺘﻢ ﻓﻲ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻴـــﻪ ﻭﺫﻟﻚ ﻣﻦ ﺃﺟﻞ‬ ‫ﻣﻌﺮﻓﺔ ﺍﻟﺴـــﺒﺐ‪ .‬ﻛﻤﺎ ﻳﺠﺐ ﺃﻥ ﺗﻜﻮﻧﻮﺍ ﺻﺎﺩﻗﻴﻦ ﻣﻊ‬ ‫ﺃﻧﻔﺴﻜﻢ ﻓﻲ ﺗﻘﻴﻴﻢ ﻣﺎ ﻗﺪ ﻳﺤﺪﺙ ﻣﻊ ﻫﺬﺍ ﺍﻟﻨﻮﻉ ﻣﻦ‬ ‫ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﻭﻛﻴﻒ ﻳﻤﻜـــﻦ ﺃﻥ ﻳﻐﻴﺮ ﺻـــﻮﺭﺓ ﺍﻟﻌﻤﻞ‪،‬‬ ‫ﻭﺳـــﺘﻜﻮﻥ ﺍﻟﻨﺘﻴﺠـــﺔ ﻗـــﺮﺍﺭﴽ ﺃﻓﻀﻞ ﻣﻦ ﺫﻟـــﻚ ﺍﻟﻘﺮﺍﺭ‬ ‫ﺍﻟﺬﻱ ﻳﺴـــﺘﻨﺪ ﻋﻠـــﻰ ﺭﻛﻮﺏ ﺍﻟﻤﻮﺟﺔ ﺍﻟﺴـــﺎﺋﺪﺓ‪ .‬ﻭﻓﻲ‬ ‫ﺍﻟﻮﻗﺖ ﺍﻟﺤﺎﺿﺮ‪ ،‬ﺗﺒﻘﻰ ﺍﻟﻤﺴـــﺄﻟﺔ ﻣﺴﺄﻟﺔ ﺍﻟﺴﺮﻋﺔ ﺇﺯﺍﺀ‬ ‫ﻓﻘﺪﺍﻥ ﺗﻨﻮﻉ ﺍﻻﺳﺘﺨﺪﺍﻣﺎﺕ‪.‬‬ ‫ﺗﻤﺘﺪ ﺧﺒﺮﺓ ﺟﺎﺭﻳﺚ ﻭﺍﺭﺩ ﻓﻲ ﺍﻟﻜﺘﺎﺑﺔ‬ ‫ﻋﻦ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻰ ﺃﻛﺜﺮ ﻣﻦ‬ ‫‪ ٢٠‬ﻋﺎﻣﴼ‪ ،‬ﻭﻫﻮ ﺍﻟﺬﻱ ﺍﺳﺘﺒﻖ ﻇﻬﻮﺭ‬ ‫ﺍﻟﻨﺸﺮ ﺍﻟﻤﻜﺘﺒﻲ‪ ،‬ﻛﻤﺎ ﺷﻬﺪ ﻋﻦ‬ ‫ﻛﺜﺐ ﺍﻟﺘﻄﻮﺭﺍﺕ ﺍﻟﺤﺎﺻﻠﺔ ﻓﻲ ﺻﻨﺎﻋﺔ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻛﻈﻬﻮﺭ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬ ‫ﻭﺍﻟﺘﻐﻴﻴﺮ ﺍﻵﻟﻲ ﻟﻸﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﻭﺗﻘﻨﻴﺔ ﺍﻟـ ”ﺳﻲ ﺗﻲ ﺑﻲ“‪ .‬ﻭﻋﻤﻞ‬ ‫ﻭﺍﺭﺙ ﻟﺴﻨﻮﺍﺕ ﻃﻮﻳﻠﺔ ﻛﻤﺤﺮﺭ ﻟﻤﺠﻠﺔ‬ ‫ﺍﺳﺒﻮﻋﻴﺔ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ‪،‬‬ ‫ﻛﻤﺎ ﺳﺎﻫﻢ ﻣﺆﺧﺮﴽ ﻓﻲ ﺗﺄﺳﻴﺲ‬ ‫ﻣﺠﻠﺔ »ﺑﺮﻳﻨﺖ ﺑﻴﺰﻧﺲ« ﺍﻟﺸﻬﺮﻳﺔ‬ ‫ﻟﻤﺴﺎﻋﺪﺓ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻋﻠﻰ ﺍﺳﺘﻴﻌﺎﺏ‬ ‫ﺍﻟﺘﻐﻴﺮﺍﺕ ﺍﻟﻀﺮﻭﺭﻳﺔ ﻟﻠﻌﻤﻞ‪ُ .‬ﻭﻧﺸﺮﺕ‬

‫‪ME Printer January 2009‬‬

‫ﻣﺆﻟﻔﺎﺗﻪ ﻓﻲ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﺠﻼﺕ‬

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‫ﺣﻮﻝ ﺍﻟﻌﺎﻟﻢ‪ ،‬ﻛﻤﺎ ﺍﻧﻪ ﻗﺎﻡ ﺑﺈﻟﻘﺎﺀ‬ ‫ﻣﺤﺎﺿﺮﺍﺕ ﻋﻠﻰ ﻗﺎﻋﺪﺓ ﻭﺍﺳﻌﺔ ﻣﻦ‬ ‫ﺍﻟﺠﻤﻬﻮﺭ‪.‬‬

‫ﻭﻋﻠـــﻰ ﺃﻳـــﺔ ﺣﺎﻝ ﻓـــﺈﻥ ﺍﻟﺘﻄـــﻮﺭﺍﺕ ﺍﻟﺘﻲ ﺑـــﺮﺯﺕ ﻓﻲ‬ ‫ﻧﺴـــﺨﺔ ﺍﻟﻌﺎﻡ ﺍﻟﺤﺎﻟـــﻲ ﻣﻦ ﻣﻌﺮﺽ ﺩﺭﻭﺑـــﺎ ﻗﺪ ﺑﺪﺃﺕ‬ ‫ﺑﻤﻌﺎﻟﺠﺔ ﻣﺸﻜﻠﺔ ﺗﻨﻮﻉ ﺍﻻﺳﺘﺨﺪﺍﻣﺎﺕ ﻓﻲ ﻣﺎﻛﻴﻨﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠﻰ ﺍﻟﻮﺟﻬﻴـــﻦ ﺑﺎﻟﺘﺰﺍﻣﻦ‪ ،‬ﺇﺫ ﻳﺴـــﻤﺢ ﻛﻞ‬ ‫ﻣـــﻦ )ﺩﺭﺍﻳﻔﺘﺮﻭﻧﻴـــﻚ( ﻣـــﻦ ﻛﻲ ﺑـــﻲ ﺃﻱ ﻭ)ﺩﺍﻳﺮﻛﺖ‬ ‫ﺩﺭﺍﻳﻒ( ﻣﻦ ﻣﺎﻥ ﺭﻭﻻﻧﺪ ﺑﺎﻟﺘﻐﻴﻴﺮ ﺍﻟﻤﺘﺰﺍﻣﻦ ﻟﻸﻟﻮﺍﺡ‬ ‫ﻓﻲ ﺟﻤﻴﻊ ﻭﺣـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ‪ .‬ﻭﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ ﻓﺈﻧﻬﺎ‬ ‫ﺗﻘﻮﻡ ﺑﻐﺴـــﻞ ﻧﻈﻢ ﺍﻷﺣﺒﺎﺭ ﻭﺍﻟﻄﺒﻘﺎﺕ ﻭﺍﺳـــﻄﻮﺍﻧﺎﺕ‬ ‫ﺍﻟﻄﺒﻌﺎﺕ‪ ،‬ﻛﻤﺎ ﻳﻤﻜﻨﻬـــﺎ ﺍﻻﻧﺘﻘﺎﻝ ﻣﻦ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ‬

‫ﻃﺒﻘﺔ‪ ،‬ﺛﻢ ﺗﻘﻮﻡ ﺑﻘﺺ ﻭﺗﻘﻄﻴﻊ ﺍﻟﻮﻳﺐ ﺑﻌﺪ ﺫﻟﻚ ﻗﺒﻞ‬

‫ﺑﻤﺨﺘﻠـــﻒ ﺍﻟﻤﻬﺎﻡ‪ ،‬ﻭﻫـــﻲ ﻛﺎﻟﺴـــﻴﺎﺭﺓ ﺍﻟﺮﻳﺎﺿﻴﺔ ﺍﻟﺘﻲ‬

‫ﺍﻟﻮﺟﻬﻴـــﻦ ﺇﻟـــﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺒﺎﺷـــﺮﺓ ﻓـــﻲ ﺃﻗﻞ ﻭﻗﺖ‬

‫ﻭﺻﻮﻝ ﺍﻟﻮﺭﻕ ﺍﻟﻰ ﻃﺎﻭﻟﺔ ﺍﻟﺘﺴﻠﻴﻢ‪ .‬ﻭﺍﻟﻤﻴﺰﺓ ﺍﻟﻜﺒﺮﻯ‬

‫ﺗﺴـــﺘﻄﻴﻊ ﺍﻟﺴـــﻴﺮ ﻓﻲ ﻛﺎﻓـــﺔ ﺍﻟﻄـــﺮﻕ‪ .‬ﻭﻳﻨﺒﻐﻲ ﻋﻠﻰ‬

‫ﻣﻤﻜﻦ‪ .‬ﻭﻻ ﺗﺴـــﺘﻐﺮﻕ ﻋﻤﻠﻴـــﺔ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ‬

‫ﺍﻟﻤﺘﺤﻘﻘﺔ ﻫﻨﺎ ﻫﻲ ﺍﻟﻌﻤﻞ ﺑﺴﺮﻋﺔ ‪ ٣٠,٠٠٠‬ﻭﺭﻗﺔ ﻓﻲ‬

‫ﺍﻟﻤﻄﺎﺑﻊ ﺇﻳﻼﺀ ﺍﻫﺘﻤﺎﻡ ﺧﺎﺹ ﻟﺸـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ‬

‫ﻟﻠﻌﻤـــﻞ ﺍﻟﺠﺪﻳـــﺪ ﺃﻛﺜﺮ ﻣـــﻦ ‪ ١٥‬ﺩﻗﻴﻘﺔ‪ ،‬ﻣﻤﺎ ﻳﺴـــﻤﺢ‬

‫ﺍﻟﺴـــﺎﻋﺔ‪ ،‬ﺃﻱ ﺑﺴﺮﻋﺔ ﺗﻌﺎﺩﻝ ﺳـــﺮﻋﺔ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ‬

‫ﻛﻤﺎ ﻓﻲ ﺣﺎﻝ ﻗﺮﺍﺭﻫﺎ ﺑﺸﺄﻥ ﺷﺮﺍﺀ ﺳﻴﺎﺭﺓ‪ ،‬ﻓﺈﻣﺎ ﺳﻴﺎﺭﺓ‬

‫ﺑﺘﻐﻴﻴـــﺮ ﻛﺎﻣﻞ ﺑﻤﺎ ﻓﻲ ﺫﻟﻚ ﺍﻟﺘﺤﻀﻴﺮ ﻟﻠﻄﺒﺎﻋﺔ ﺑﻠﻮﻥ‬

‫ﻋﻠﻰ ﺍﻟﻮﺟﻬﻴﻦ ﺑﺎﻟﺘﺰﺍﻣﻦ ﺑﺴﺎﻋﺘﻴﻦ‪ .‬ﻟﻘﺪ ﺗﻄﻠﺐ ﺫﻟﻚ‬

‫ﺻﺎﻟﻮﻥ ﺳﺮﻳﻌﺔ ﺃﻭ ﺳﻴﺎﺭﺓ ﺭﻳﺎﺿﻴﺔ‪.‬‬

‫ﺣﺒـــﺮ ﺧﺎﺹ ﻭﺍﻟﻄـــﻼﺀ‪ .‬ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﻓـــﻖ ﻣﻌﺎﻳﻴﺮ ﻣﻦ‬

‫ﺑﻌﻀﴼ ﻣﻦ ﺍﻟﻬﻨﺪﺳـــﺔ ﺍﻟﺬﻛﻴﺔ ﻣﻦ ﺟﻮﺱ ﻭﻣﻦ ﻓﻴﺘﺲ‬

‫ﻗﺒﻴﻞ )ﺁﻳﺰﻭ ‪ (١٢٦٤٧-٢‬ﺃﻭ )ﺟﺮﺍﻛﻮﻝ ‪ (٧‬ﺗﺴـــﺎﻋﺪ‬

‫ﻟﻘﻄـــﻊ ﺍﻟﻮﻳـــﺐ ﻭﺗﻮﺻﻴـــﻞ ﺍﻟﻮﺭﻕ ﻭﻣـــﻦ ﻭﻳﻜﻮ ﻟﻮﺿﻊ‬

‫ﻋﻠﻰ ﺇﺑﻘﺎﺀ ﺗﻮﻗﻴﺘﺎﺕ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻗﻴﺪ ﺍﻟﻤﺮﺍﻗﺒﺔ‪،‬‬

‫ﺍﻟﻤﺴـــﺤﻮﻕ ﺑﺄﻓﻀﻞ ﻃﺮﻳﻘﺔ ﻭﺫﻟـــﻚ ﻟﺘﺠﻔﻴﻒ ﺍﻟﻮﺭﻕ‬

‫ﻭﺗﻀﻤﻦ ﺃﻥ ﺗﻜﻮﻥ ﺍﻷﻟﻮﺍﺡ ﺍﻟﺘﻲ ﺗﺼﻞ ﺇﻟﻰ ﺍﻟﻤﺎﻛﻴﻨﺔ‬

‫ﻭﻣﻨﻊ ﺍﻧﺴﺪﺍﺩ ﺍﻟﻜﻮﻣﺔ‪.‬‬

‫ﻗﺎﺑﻠـــﺔ ﻟﻠﻄﺒﺎﻋـــﺔ‪ .‬ﻭﻟﻌـــﻞ ﺍﻟﻤﺠﻠﺔ ﺍﻟﺘﻲ ﺗﻘﻮﻡ ﺷـــﺮﻛﺔ‬

‫ﻭﻛﺎﻧـــﺖ ﺃﻭﻝ ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋﺔ ﺑﻴﻌـــﺖ ﺇﻟﻰ ﻋﻤﻴﻞ ﻓﻲ‬

‫ﻓﻴﺮﺍﺭﻱ ﺑﺈﺭﺳـــﺎﻟﻬﺎ ﺇﻟﻰ ﻛﻞ ﻋﻤﻴﻞ ﻣﻦ ﻋﻤﻼﺋﻬﺎ ﻫﻲ‬

‫ﻓﺮﻧﺴـــﺎ ﻗﺪ ﺗـــﻢ ﺗﻌﺪﻳﻠﻬـــﺎ ﻓﻲ ﻣﺼﻨﻊ ﺟﻮﺱ ﺷـــﻤﺎﻝ‬

‫ﻭﺃﻛﻴﺎﻣﺎ ﻗﺎﻣﺘﺎ ﻭﻋﻠﻰ ﺍﻟﺘﻨﺎﻭﺏ ﺑﻄﺒﺎﻋﺔ ﺃﻋﻠﻰ ﻭﺃﺳـــﻔﻞ‬

‫)‪ (B2‬ﻓﻠـــﻢ ﻳﻜـــﻦ ﻟﻬﺎ ﻋﻠﻰ ﺍﻹﻃـــﻼﻕ ﺍﻟﺘﺄﺛﻴﺮ ﺍﻟﺬﻱ‬

‫ﺍﻟﻮﺭﻗـــﺔ ﺑﻴﻨﻤـــﺎ ﺗﻘﻮﻡ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ )ﺗﺎﻧﺪﻡ( ﻣﻦ‬

‫ﺗﻤﺘﻌـــﺖ ﺑـــﻪ ﻧﻈﻴﺮﺗﻬﺎ ﺍﻷﻛﺒـــﺮ ﺣﺠﻤﴼ‪ ،‬ﻛﻤـــﺎ ﺃﻧﺘﺠﺖ‬

‫ﻣﻴﺘﺴﻮﺑﻴﺸـــﻲ ﺑﻄﺒﺎﻋـــﺔ ﺍﻟﺠﺎﻧـــﺐ ﺍﻟﺴـــﻔﻠﻲ ﻭﻣﻦ ﺛﻢ‬

‫ﻫﻴﺪﻟﺒﺮﺝ ﻧﺴـــﺨﺘﻴﻦ ﻣـــﻦ ﻫﺬﺍ ﺍﻟﻨﻮﻉ ﻣـــﻦ ﻣﺎﻛﻴﻨﺘﻬﺎ‬

‫ﺍﻟﺠﺎﻧﺐ ﺍﻟﻌﻠﻮﻱ ﻣﻦ ﺍﻟﻮﺭﻗﺔ ﺩﻭﻥ ﺍﻟﺤﺎﺟﺔ ﺇﻟﻰ ﻗﻠﺒﻬﺎ‪.‬‬

‫)ﺳﺒﻴﺪﻣﺎﺳﺘﺮ ‪ (٥٢‬ﺫﺍﺕ ﺍﻟﻘﻄﻊ )‪ ،(B3‬ﻭﻓﻲ ﻣﻌﺮﺽ‬

‫ﻭﻳﻤﻨﺢ ﺟﻤﻴـــﻊ ﻣﻮﺭﺩﻭ ﺍﻟﻘﻄﻊ )‪ (B1‬ﺍﻟﻔﺮﺻﺔ ﻟﺘﻤﺮﻳﺮ‬

‫ﺩﺭﻭﺑـــﺎ ﻋﺮﺿـــﺖ ﺍﻟﺸـــﺮﻛﺔ ﻧﺴـــﺨﺔ ﻣـــﻦ ﻣﺎﻛﻴﻨﺘﻬـــﺎ‬

‫ﺍﻟﻮﺭﻗﺔ ﻣﻦ ﺍﻟﺒﻜﺮﺓ ﻣﻤﺎ ﻳﻮﻓﺮ ﺍﻟﻤﺎﻝ ﻭﺫﻟﻚ ﻷﻥ ﺍﻟﻮﺭﻕ‬

‫)ﺃﻧﻴﻜﻮﻟﺮ( ﺫﺍﺕ ﺍﻟﻘﻄﻊ )‪ (B3‬ﺃﻳﻀﴼ ﻭﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‬

‫ﺍﻟﻤﻠﻔـــﻮﻑ ﺃﻗﻞ ﺗﻜﻠﻔﺔ ﻣـــﻦ ﺍﻟﻮﺭﻕ ﺍﻷﻓـــﺮﺥ‪ ،‬ﻛﻤﺎ ﺃﻥ‬

‫ﻣﻘـــﺪﺭ ﻟﻬﺎ ﺃﻥ ﺗﻜﻮﻥ ﻓـــﻲ ﺍﻟﻘﻤﺔ‪ .‬ﻭﻛﺎﻧـــﺖ ﺍﻟﻤﻄﺒﻌﺔ‬ ‫ّ‬

‫ﻧﻮﻋﻴﺔ ﺍﻟﻮﺭﻕ ﺍﻟﺬﻱ ﻳﺼـــﻞ ﺇﻟﻰ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻫﻨﺎ‬

‫ﺍﻟﺒﺮﻳﻄﺎﻧﻴـــﺔ )ﻫﻴﻠﻴﺲ( ﻫـــﻲ ﺃﻭﻝ ﻣﻄﺒﻌﺔ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‬

‫ﺃﻓﻀـــﻞ ﻭﺫﻟﻚ ﻷﻥ ﻟـــﻜﻞ ﻭﺭﻗﺔ ﺍﻟﺤﺠـــﻢ ﺫﺍﺗﻪ ﺗﻤﺎﻣﴼ‬

‫ﺗﺸـــﺘﺮﻱ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋـــﺔ )ﺳﺒﻴﺪﻣﺎﺳـــﺘﺮ ‪ (٥٢‬ﺫﺍﺕ‬

‫ﻭﻫﻮ ﺍﻷﻣﺮ ﺍﻟﺬﻱ ﻻ ﻳﻨﻄﺒﻖ ﺩﺍﺋﻤﴼ ﻋﻠﻰ ﺍﻟﻮﺭﻕ ﺍﻟﻤﻮﺭﺩ‬

‫ﺛﻤﺎﻧﻲ ﻭﺣﺪﺍﺕ‪ ،‬ﻭﻫﻲ ﺇﺿﺎﻓﺔ ﻣﻨﻄﻘﻴﺔ ﻟﻤﻄﺒﻌﺔ ﻟﻴﺲ‬

‫ﻋﻠﻰ ﻫﻴﺌﺔ ﺃﻓﺮﺥ‪.‬‬

‫ﻟﺪﻳﻬﺎ ﺳﻮﻯ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﻣﻦ ﺍﻟﻘﻄﻊ )‪ .(B3‬ﺃﻣﺎ‬

‫ﺇﻻ ﺃﻥ ﻟﻸﺩﺍﺀ ﻋﺎﻟﻲ ﺍﻟﺴـــﺮﻋﺔ ﺛﻤﻦ ﻳﺠﺐ ﺳـــﺪﺍﺩﻩ ﺃﻻ‬

‫ﺍﻟﻴﻮﻡ ﻓـــﺈﻥ ﻓﻴﻠﻴﺐ ﺩﻭﺩ‪ ،‬ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﻤﻔﻮﺽ ﻟﻠﻤﻄﺒﻌﺔ‬

‫ﻭﻫﻮ ﻓﻘـــﺪﺍﻥ ﺗﻌـــﺪﺩ ﺍﻻﺳـــﺘﺨﺪﺍﻣﺎﺕ‪ ،‬ﻓﺒﻴﻨﻤﺎ ﻳﻤﻜﻦ‬

‫ﻭﻣـــﻊ ﻋﺪﻡ ﺇﻧﺘﻘﺎﺩﻩ ﻋﻠﻨﴼ ﻟﻘﺮﺍﺭ ﺷـــﺮﺍﺀ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‪،‬‬

‫ﻧﻈﺮﻳـــﴼ ﺗﺤﻮﻳـــﻞ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺫﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻓﺈﻧـــﻪ ﻳﻘﻮﻝ ﺃﻧﻪ ﻟﻮ ﻋـــﺎﺩ ﺍﻟﺰﻣﻦ ﺇﻟﻰ ﺍﻟﻮﺭﺍﺀ ﻻﺷـــﺘﺮﻯ‬

‫ﺍﻟﻘﻼﺑـــﺔ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺳـــﺘﺔ ﺃﻟـــﻮﺍﻥ ﺃﻭ ﺃﻛﺜﺮ ﺇﻻ ﺃﻥ‬

‫ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋـــﺔ ﺑﺎﻟﻘﻄﻊ )‪ (B2‬ﺑﺤﺠـــﻢ ﻭﺭﻗﺔ ﺃﻛﺒﺮ‪،‬‬

‫ﻫـــﺬﺍ ﻧﺎﺩﺭﴽ ﻣـــﺎ ﻳﺤﺪﺙ ﻋﻤﻠﻴﴼ‪ .‬ﻭﻟﺪﻯ ﻗﻴـــﺎﻡ ﺍﻟﻤﻄﺒﻌﺔ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﻧﻄﺒﻊ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻜﺘﻴﺒﺎﺕ ﺍﻟﻔﻨﻴﺔ ﻭﻫﻲ‬

‫ﺑﺘﺮﻛﻴـــﺐ ﻫـــﺬﺍ ﺍﻟﻨـــﻮﻉ ﻣـــﻦ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﺈﻥ‬

‫ﺑﺎﻟﻘﻄـــﻊ ﺍﻟﻤﺮﺑﻊ ﻭﺍﻟﺘﻲ ﻧﻘـــﻮﻡ ﺑﻄﺒﺎﻋﺘﻬﺎ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺔ‬

‫ﺭﻏﺒـــﺔ ﺍﻟﻘﺎﺋﻤﻴـــﻦ ﻋﻠﻴﻬﺎ ﻫﻲ ﺍﺳـــﺘﺨﺪﺍﻣﻬﺎ ﻓﻲ ﻋﻤﻞ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺳﺒﻴﺪﻣﺎﺳـــﺘﺮ ‪ ،٥٢‬ﻓﻠﻮ ﻛﺎﻧـــﺖ ﻟﺪﻳﻨﺎ ﻣﺎﻛﻴﻨﺔ‬

‫ﻳﺘﻄﻠـــﺐ ﻃﺒﺎﻋﺔ ﺃﺭﺑﻌـــﺔ ﺃﻟﻮﺍﻥ ﻋﻠـــﻰ ﻛﻼ ﺍﻟﺠﺎﻧﺒﻴﻦ‪.‬‬

‫ﻃﺒﺎﻋـــﺔ ﺑﺎﻟﻘﻄﻊ )‪ (B2‬ﻟﻜﻨﺎ ﻗـــﺪ ﺗﻤﻜﻨﺎ ﻣﻦ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﻟﺴـــﻮﺀ ﺍﻟﺤﻆ ﻓﺈﻧﻪ ﻭﻣﻦ ﺃﺟﻞ ﺍﻟﻔﻮﺯ ﺑﺎﻟﻄﻠﺒﻴﺔ ﻳﺘﻌﻴﻦ‬

‫ﺑﺸﻜﻞ ﺃﻓﻀﻞ ﺑﻜﺜﻴﺮ“‪.‬‬

‫ﻏﺎﻟﺒﴼ ﻋﻠﻰ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻠﺠﻮﺀ ﺇﻟﻰ ﺍﻟﺴـــﻌﺮ ﻹﺳﺘﺨﺪﺍﻣﻪ‬

‫ﻭﻣـــﻦ ﺟﺪﻳﺪ ﺗﻄـــﺮﺡ ﻣﺴـــﺄﻟﺔ ﺗﻨﻮﻉ ﺍﻻﺳـــﺘﺨﺪﺍﻣﺎﺕ‪،‬‬

‫ﻛﺴﻼﺡ‪ ،‬ﻭﺫﻟﻚ ﺑﺎﺳﺘﺨﺪﺍﻡ ﻛﻔﺎﺀﺓ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻟﻠﺤﺼﻮﻝ‬

‫ﻭﻫـــﺬﻩ ﺍﻟﻤﺮﺓ ﻓﻴﻤـــﺎ ﻳﺘﻌﻠﻖ ﺑﺎﻟﻘﻄـــﻊ ﺍﻟﻤﺜﺎﻟﻲ ﻟﻤﺎﻛﻴﻨﺔ‬

‫ﻋﻠﻰ ﺍﻟﻌﻤﻞ ﺑﺴﻌﺮ ﺃﻗﻞ ﻣﻦ ﺃﺳﻌﺎﺭ ﺍﻟﻤﻨﺎﻓﺴﻴﻦ ﺍﻟﺬﻳﻦ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻠﻤﻄﺒﻌﺔ‪ .‬ﻭﻣﻦ ﺍﻟﻌﻨﺎﺻﺮ ﺍﻷﺧﺮﻯ‬

‫ﻻ ﻳﺘﻤﺘﻌﻮﻥ ﺑﻬﺬﻩ ﺍﻟﻤﻴﺰﺓ‪ .‬ﻭﺑﻤﺎ ﺃﻥ ﻟﺪﻯ ﻛﻞ ﻣﻄﺒﻌﺔ‬

‫ﺍﻟﺘـــﻲ ﺗﻘﻠﻞ ﻣـــﻦ ﻗﻴﻤﺔ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻓﻲ ﺳـــﻮﻕ‬

‫ﻣﺎﻛﻴﻨﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺍﻟﻮﺟﻬﻴﻦ ﺑﺎﻟﺘﺰﺍﻣﻦ‪ ،‬ﻓﺎﻟﻨﺘﻴﺠﺔ‬

‫ﻃﺒﺎﻋـــﺔ ﺍﻟﻘﻄـــﻊ )‪ (B2‬ﻭﺍﻟﻮﺭﻕ ﺍﻷﺻﻐـــﺮ ﻣﻨﻪ ﺣﺠﻤﴼ‬

‫ﺍﻟﺤﺘﻤﻴﺔ ﻫﻲ ﺣﺮﺏ ﺃﺳـــﻌﺎﺭ ﻻ ﻳﺴـــﺘﻔﻴﺪ ﻣﻨﻬﺎ ﺳﻮﻯ‬

‫ﻫﻮ ﺑﺒﺴـــﺎﻃﺔ ﺃﻥ ﻣﻘـــﺪﺍﺭ ﺍﻟﻌﻤﻞ ﺍﻟﺬﻱ ﺗﻘـــﻮﻡ ﺑﻪ ﺃﻗﻞ‬

‫ﺍﻟﻌﻤﻴﻞ‪.‬‬

‫ﻣـــﻦ ﺳـــﻮﺍﻩ‪ ،‬ﻓﺄﺻﺤﺎﺏ ﺍﻟﻤﻄﺎﺑـــﻊ ﺑﺤﺎﺟﺔ ﺇﻟـــﻰ ﺗﻨﻮﻉ‬

‫ﻭﻓـــﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻋﻠـــﻰ ﺍﻷﻗﻞ ﺣﻴﺚ ﺍﻟﺘﺮﻛﻴﺰ‬

‫ﺍﻻﺳﺘﺨﺪﺍﻣﺎﺕ ﻭﻟﻦ ﻳﺮﻏﺐ ﺳﻮﻯ ﺍﻟﻘﻠﻴﻞ ﻣﻨﻬﻢ ﻓﻲ‬

‫ﻋﻠـــﻰ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺃﻛﺜـــﺮ ﺑﻜﺜﻴﺮ ﻣﻤﺎ ﻫـــﻮ ﻋﻠﻴﻪ‬

‫ﺍﻻﻋﺘﻤـــﺎﺩ ﻋﻠـــﻰ ﻣﺎﻛﻴﻨﺔ ﻭﺍﺣﺪﺓ ﻓﻲ ﺣﻴﻦ ﺗﺴـــﺘﻄﻴﻊ‬

‫ﻓـــﻲ ﺃﻱ ﺑﻠـــﺪ ﺁﺧﺮ‪ ،‬ﻓـــﺈﻥ ﺍﻟﻤﻨﺎﻓﺴـــﺔ ﺩﻣﺮﺕ ﺳـــﻮﻕ‬

‫ﻣﺎﻛﻴﻨﺘـــﻲ ﻃﺒﺎﻋـــﺔ ﻣﻨﻔﺼﻠﺘـــﺎﻥ ﺫﺍﺕ ﺧﻤﺴـــﺔ ﺃﻟﻮﺍﻥ‬

‫ﻃﺒﺎﻋـــﺔ ﺍﻟﻮﻳﺐ ﻫﻴﺘﺴـــﻴﺖ ‪ ١٦‬ﺻﻔﺤـــﺔ‪ ،‬ﻭﺫﻟﻚ ﻣﺜﻞ‬

‫ﻣﻀﺎﻫﺎﺓ ﺍﻟﺴـــﺮﻋﺔ ﺗﻘﺮﻳﺒﴼ )ﻭﺫﻟﻚ ﻣـــﻦ ﺃﺟﻞ ﺍﻻﻟﺘﺰﺍﻡ‬

‫ﻣـــﺎ ﺑﺪﺃﺕ ﺑﺎﻟﻘﻴﺎﻡ ﺑﻪ ﻓﻲ ﺃﻣﺎﻛـــﻦ ﺃﺧﺮﻯ‪ .‬ﻭﻓﻲ ﺍﻟﻮﺍﻗﻊ‬

‫ﺑﺎﻟﻤﻮﺍﻋﻴﺪ ﺍﻟﻨﻬﺎﺋﻴﺔ ﺍﻟﻀﻴﻘﺔ( ﻭﻟﻜﻨﻬﺎ ﻓﻲ ﺍﻟﻮﻗﺖ ﺫﺍﺗﻪ‬

‫ﻓـــﺈﻥ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻫﺬﻩ ﺗﻼﺋﻢ ﻭﺑﺸـــﻜﻞ ﻣﺜﺎﻟﻲ‬

‫ﺗﻤﻨﺢ ﻣﺮﻭﻧﺔ ﺃﻛﺒﺮ ﻟﻠﻌﻤﻞ ﺍﻟﺬﻱ ﺗﺠﺮﻱ ﻃﺒﺎﻋﺘﻪ‪ .‬ﻟﺬﺍ‬

‫ﺗﻘﺴـــﻴﻢ ﺍﻟﻌﻤﻞ ﻟﻠﻤﺠـــﻼﺕ ﻭﺍﻟﻜﺘﻴﺒـــﺎﺕ‪ ،‬ﺑﻴﻨﻤﺎ ﻳﺘﻢ‬

‫ﻓﺈﻥ ﺍﻟﺨﻴﺎﺭ ﺍﻷﻓﻀﻞ‪ ،‬ﻭﻫﻮ ﺍﻟﺨﻴﺎﺭ ﺍﻟﺬﻱ ﻳﻘﻮﻡ ﺍﻟﻌﺪﻳﺪ‬

‫ﺗﺠﻬﻴﺰ ﻗﺴـــﻢ ﻟﻠﺘﺠﻠﻴﺪ ﻳﺘﻄﻠﺐ ﺍﻷﻣﺮ ﻃﺒﺎﻋﺔ ﺑﻌﺾ‬

‫ﻣﻦ ﺃﺻﺤـــﺎﺏ ﺍﻟﻤﻄﺎﺑـــﻊ ﺑﺈﻋﺘﻤﺎﺩﻩ‪ ،‬ﻳﻜـــﻮﻥ ﺑﺘﺮﻛﻴﺐ‬

‫ﺍﻷﻗﺴـــﺎﻡ ﻭﻳﺠـــﺮﻱ ﻓﻘﻂ ﺍﺳـــﺘﺒﺪﺍﻝ ﺑﻌـــﺾ ﺍﻷﻟﻮﺍﺡ‬

‫ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋﺔ ﺍﻋﺘﻴﺎﺩﻳﺔ ﺇﻟﻰ ﺟﺎﻧﺐ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﺗﺮﻙ ﺟﻤﻴـــﻊ ﺍﻟﺘﻔﺎﺻﻴﻞ ﺍﻷﺧﺮﻯ ﻋﻠـــﻰ ﺣﺎﻟﻬﺎ‪ .‬ﺇﻻ‬

‫ﻋﻠﻰ ﺍﻟﻮﺟﻬﻴﻦ ﺑﺎﻟﺘﺰﺍﻣﻦ ﺫﺍﺕ ﺍﻟﻘﻄﻊ )‪ .(B2‬ﻳﻤﻜﻦ‬

‫ﺃﻧـــﻪ ﻭﻷﻋﻤﺎﻝ ﺍﻟﻨﺴـــﺦ ﺍﻟﻘﻠﻴﻠﺔ ﻭﻋﻠﻰ ﺃﻧـــﻮﺍﻉ ﻣﺨﺘﻠﻔﺔ‬

‫ﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﻫـــﺬﻩ ﺃﻥ ﺗﻌﻄﻲ ﻣﺮﻭﻧـــﺔ ﺗﺮﻛﻴﺐ‬

‫ﻣـــﻦ ﺍﻟﻮﺭﻕ ﻭﻟﺘﻮﺍﺯﻥ ﻣﺨﺘﻠﻒ ﻣﻦ ﺍﻷﻟﻮﺍﻥ ﻳﻤﻜﻦ ﺃﻻ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺘﻴـــﻦ‪ ،‬ﻭﻫﻲ ﺑﺬﻟﻚ ﺗﻀﺎﻫـــﻲ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺗﻜﻮﻥ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺨﻴﺎﺭ ﺍﻷﻓﻀﻞ‪.‬‬

‫ﺑﺎﻟﻘﻄـــﻊ )‪ (B1‬ﺇﺫﺍ ﻟـــﻢ ﻳﻜـــﻦ ﺛﻤﺔ ﺑـــﺪ ﻹﻧﺠﺎﺯ ﻋﻤﻞ‬

‫ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺳـــﻮﻕ ﺍﻟﻘﻄﻊ )‪ (B1‬ﻓﻲ‬ ‫ﺗﺸـــﺠﻴﻊ ﻣﻄﺎﺑﻊ ﺍﻟﻘﻄـــﻊ )‪ (B2‬ﻋﻠـــﻰ ﺍﻟﺘﻔﻜﻴﺮ ﻓﻴﻤﺎ‬

‫ﺑﺎﻟﻘﻄـــﻊ )‪ (B2‬ﺣﻴـــﺚ ﻗـــﺪ ﺗﺤﺘﺎﺝ ﻣﻘﺼـــﺎﺕ ﺍﻟﻮﺭﻕ‬

‫ﺇﺫﺍ ﻛﺎﻥ ﺍﺳـــﺘﺜﻤﺎﺭﻫﻢ ﺍﻟﻘـــﺎﺩﻡ ﺳـــﻴﻜﻮﻥ ﻓـــﻲ ﻣﺎﻛﻴﻨﺔ‬

‫ﻭﺍﻟﻄﺎﻭﻳـــﺎﺕ ﻭﺃﺟﻬـــﺰﺓ ﺗﺮﻛﻴﺐ ﺍﻷﻟﻮﺍﺡ ﺇﻟﻰ ﺍﺳـــﺘﺒﺪﺍﻝ‬

‫ﺍﻟﻔـــﺮﺥ ﺍﻟﻜﺎﻣـــﻞ ﺑﺎﻟﻘﻄـــﻊ )‪ (B1‬ﺩﻭﻥ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ‬ ‫ﺍﻟﻮﺟﻬﻴـــﻦ ﺑﺎﻟﺘﺰﺍﻣﻦ‪ ،‬ﺃﻭ ﻓﻲ ﻣﺎﻛﻴﻨـــﺔ ﺗﻘﻮﻡ ﺑﺎﻟﻄﺒﺎﻋﺔ‬

‫ﻭﺫﻟـــﻚ ﻟﻼﻧﺘﻘـــﺎﻝ ﺇﻟﻰ ﻗﻄﻊ ﺃﻛﺒـــﺮ‪ُ ،‬ﻳﻤﻜﻦ ﺃﻥ ﺗﻜﻮﻥ‬ ‫ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠﻰ ﺍﻟﻮﺟﻬﻴـــﻦ ﺑﺎﻟﺘﺰﺍﻣـــﻦ ﺧﻴﺎﺭﴽ‬

‫ﻋﻠﻰ ﺍﻟﻮﺟﻬﻴﻦ ﺑﺎﻟﺘﺰﺍﻣﻦ ﻟﻠﻌﺪﺩ ﻧﻔﺴﻪ ﻣﻦ ﺍﻟﺼﻔﺤﺎﺕ‬

‫ﺻﺎﺋﺒﴼ ﻟﻬﺎ ﻣﻦ ﺃﺟﻞ ﺗﻌﺰﻳﺰ ﻃﺎﻗﺘﻬﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ‪.‬‬

‫ﺑﻨﻘﻠﺔ ﻭﺍﺣﺔ ﻋﻠﻰ ﻭﺭﻗﺔ ﺃﺻﻐﺮ ﺣﺠﻤﴼ‪.‬‬ ‫ﺃﻣـــﺎ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻣﻦ ﻫﺬﺍ ﺍﻟﻨـــﻮﻉ ﺫﺍﺕ ﺍﻟﻘﻄﻊ‬

‫ﻭﻳﻨﺒﻐﻲ ﺇﺟﺮﺍﺀ ﺍﻟﺤﺴﺎﺑﺎﺕ ﺃﻭ ً‬ ‫ﻻ‪ ،‬ﻓﻌﻠﻴﻜﻢ ﻣﺮﺍﺟﻌﺔ ﻧﻮﻉ‬ ‫ﺍﻟﻌﻤـــﻞ ﺍﻟﺬﻱ ﺃﻧﺘﻢ ﺑﺼـــﺪﺩ ﺇﻧﺘﺎﺟـــﻪ ﻭﻣﺮﺍﺟﻌﺔ ﺍﻟﻌﻤﻞ‬

‫‪ME Printer January 2009‬‬

‫ﻣـــﻦ ﺍﻟﻤﺆﻛـــﺪ ﺃﻥ ﻳﺴـــﺎﻫﻢ ﻧﺠـــﺎﺡ ﻓﻜﺮﺓ ﻫـــﺬﺍ ﺍﻟﻨﻮﻉ‬

‫ﺍﻟﻌﻤﻴـــﻞ ﻋﻠﻰ ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋﺔ ﺫﺍﺕ ﻗﻄـــﻊ ﺃﻛﺒﺮ‪ .‬ﺃﻣﺎ‬ ‫ﺑﺎﻟﻨﺴـــﺒﺔ ﻟـــﺪﺍﺭ ﻃﺒﺎﻋـــﺔ ﻗﺪﻳﻤـــﺔ ﺍﻟﺘﺄﺳـــﻴﺲ ﺗﺘﻌﺎﻣﻞ‬

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‫ﺗﻜﻨﻮﻟﻮﺟﻴﺎ‬

‫ﺍﻹﻗﻼﺏ‬

‫ﺑﺎﻉ ﻃﻮﻳـﻞ ﻓﻲ ﺍﻟﻄﺒﺎﻋـﺔ‬ ‫ﻋﻠـﻰ ﺍﻟﻮﺟﻬﻴـﻦ ﺑﺎﻟﺘﺰﺍﻣـﻦ‬ ‫)ﺍﻹﻗﻼﺏ(‬

‫‪ME Printer January 2009‬‬

‫ﻟﻘﺪ ﻗﻄﻌﺖ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺍﻟﻮﺟﻬﻴﻦ ﺑﺎﻟﺘﺰﺍﻣﻦ ﺷﻮﻃﴼ ﺑﻌﻴﺪﴽ ﻭﻫﺎ ﻫﻲ ﺗﺰﺩﺍﺩ ﺷﻌﺒﻴﺔ‬ ‫ﻭﺣﺠﻤﴼ‪ ،‬ﻭﻟﻜﻦ ﻭﻛﻤﺎ ﻫﻮ ﺍﻟﺤﺎﻝ ﻟﺪﻯ ﺷﺮﺍﺀ ﺳﻴﺎﺭﺓ ﺟﺪﻳﺪﺓ ﻓﺈﻧﻪ ﻳﻮﺟﺪ ﻋﺪﺩ ﻣﻦ‬ ‫ﺍﻟﻌﻮﺍﻣﻞ ﺍﻟﺘﻲ ﻳﺠﺐ ﻣﺮﺍﻋﺎﺗﻬﺎ ﻋﻨﺪ ﺗﻘﺮﻳﺮ ﺷﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ‪ ،‬ﻭﻫﻮ ﻣﺎ ﻳﻮﺿﺤﻪ‬ ‫ﻏﺎﺭﻳﺚ ﻭﺍﺭﺩ ﻓﻲ ﺍﻟﺘﻘﺮﻳﺮ ﺍﻟﺘﺎﻟﻲ‪.‬‬

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‫ﻋﻨﺪﻣـــﺎ ﺃﻧﺘﺠﺖ ﻫﻴﺪﻟﺒﺮﺝ ﻷﻭﻝ ﻣـــﺮﺓ ﻣﺎﻛﻴﻨﺘﻬﺎ ﻟﻬﺬﺍ‬

‫ﻟﺘﻮﻫـــﺎ ﺑﺎﻟﻈﻬـــﻮﺭ‪ ،‬ﻭﻗﺪ ﺷـــﻌﺮﺕ ﻫﻴﺪﻟﺒـــﺮﺝ ﺑﺎﻟﺨﻮﻑ‬

‫ﻣﻦ ﺃﺟﻞ ﺍﻟﺤﺪ ﻣﻦ ﺍﻟﻌﻼﻣﺎﺕ‪ ،‬ﺃﻣﺎ ﺑﺎﻗﻲ ﺍﻟﺤﻜﺎﻳﺔ ﻓﻘﺪ‬

‫ﺍﻟﻨـــﻮﻉ ﻣـــﻦ ﺍﻟﻄﺒﺎﻋﺔ )ﺳﺒﻴﺪﻣﺎﺳـــﺘﺮ(‪ ،‬ﻛﺎﻧﺖ ﺷـــﺮﻛﺔ‬

‫ﻣﻦ ﺧﺴـــﺎﺭﺗﻬﺎ ﻟﻨﺴـــﺒﺔ ﻛﺒﻴﺮﺓ ﻣـــﻦ ﻣﺒﻴﻌﺎﺗﻬﺎ ﻟﺼﺎﻟﺢ‬

‫ﺃﺿﺤﺖ ﺗﺎﺭﻳﺨﴼ ﻛﻤﺎ ﻳﻘﻮﻟﻮﻥ‪.‬‬

‫ﻛﻮﻣـــﻮﺭﻱ ﻓـــﻲ ﺫﻟـــﻚ ﺍﻟﻮﻗـــﺖ ﺗﺴـــﺘﻤﺘﻊ ﺑﺎﻟﻨﺠـــﺎﺡ‬

‫ﺍﻟﺠﻴـــﻞ ﺍﻟﺠﺪﻳـــﺪ ﻣـــﻦ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ‪ .‬ﺑﻌﺪﻫﺎ‬

‫ﻭﻗـــﺪ ﺍﺣﺘﻔﻈﺖ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻭﻣﻨـــﺬ ﺫﻟﻚ ﺍﻟﺤﻴﻦ‬

‫ﺍﻟـــﺬﻱ ﺗﺤﻘﻘـــﻪ ﻣﺎﻛﻴﻨﺘﻬـــﺎ )ﻟﻴﺜـــﺮﻭﻥ(‪ ،‬ﻓﻴﻤـــﺎ ﻛﺎﻧﺖ‬

‫ﺧﻄـــﺮ ﻋﻠﻰ ﺑﺎﻝ ﺍﻟﻘﺎﺋﻤﻴﻦ ﻋﻠﻰ ﺍﻟﺸـــﺮﻛﺔ ﻓﻜﺮﺓ ﺭﺑﻂ‬

‫ﻣـــﺎﻥ ﺭﻭﻻﻧـــﺪ ﻗﺪ ﺃﻃﻠﻘـــﺖ ﻟﺘﻮﻫﺎ ﺍﻟﻤﺎﻛﻴﻨـــﺔ )ﺭﻭﻻﻧﺪ‬

‫ﻣﺎﻛﻴﻨﺘﻲ )ﺳﺒﻴﺪﻣﺎﺳﺘﺮ( ﺫﺍﺕ ﺃﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ ﺑﺈﺳﺘﺨﺪﺍﻡ‬

‫ﺑﺠﺎﺫﺑﻴﺘﻬﺎ‪ ،‬ﻓﻘﺪ ﺃﺻﺒﺢ ﺑﺈﻣﻜﺎﻥ ﺍﻟﻄ ّﺒﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ‬ ‫ﺿﻌﻒ ﻋﺪﺩ ﺍﻷﻭﺭﺍﻕ ﻓﻲ ﺫﺍﺕ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﺗﺴﺘﻄﻴﻊ‬

‫‪ .(٧٠٠‬ﻭﻗـــﺪ ﺯﻭﺩﺕ ﻛﻠﺘﺎ ﻫﺎﺗﻴﻦ ﺍﻟﻤﺎﻛﻴﻨﺘﻴﻦ ﻭﻛﺬﻟﻚ‬

‫ﺍﻻﺳـــﻄﻮﺍﻧﺔ ﺍﻟﻘﻼﺑـــﺔ )ﻟﻠﻄﺒﺎﻋـــﺔ ﻋﻠـــﻰ ﺍﻟﻮﺟﻬﻴـــﻦ‬

‫ﻓﻴﻪ ﻣﺎﻛﻴﻨﺔ ﺑﺪﻭﻥ ﺇﻗـــﻼﺏ ﻃﺒﺎﻋﺔ ﺟﺎﻧﺐ ﻭﺍﺣﺪ ﻓﻘﻂ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺘﻴـــﻦ )ﺭﺍﺑﻴـــﺪﺍ( ﻣﻦ ﻛﻲ ﺑـــﻲ ﺃﻱ ﻭ)ﺩﺍﻳﻤﻮﻧﺪ(‬

‫ﺑﺎﻟﺘﺰﺍﻣـــﻦ( ﻭﺍﻟﺘـــﻲ ﺍﺳـــﺘﺨﺪﻣﺖ ﻟﺘﺤﻮﻳـــﻞ ﻣﺎﻛﻴﻨـــﺔ‬

‫ﻣـــﻦ ﺍﻟﻮﺭﻗـــﺔ‪ .‬ﺃﻣﺎ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺫﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﻦ ﻣﻴﺘﺴﻮﺑﻴﺸـــﻲ ﺑﺈﻟﻜﺘﺮﻭﻧﻴﺎﺕ ﺣﺪﻳﺜﺔ ﻓﻲ ﺣﻴﻨﻬﺎ‪،‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ )ﺳﺒﻴﺪﻣﺎﺳـــﺘﺮ( ﺫﺍﺕ ﻟﻮﻧﻴـــﻦ ﺇﻟـــﻰ ﻣﺎﻛﻴﻨﺔ‬ ‫ﻃﺒﺎﻋﺔ ﻛﺘـــﺐ ﻟﻬﺬﺍ ﺍﻟﻨﻮﻉ ﻣﻦ ﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﻭﻗﺪ ﺃُﺯﻳﻠﺖ‬

‫ﻋﻠـــﻰ ﺍﻟﻮﺟﻬﻴﻦ ﺑﺎﻟﺘﺰﺍﻣﻦ ﻟﻠﻘﻄـــﻊ )‪ ،(B1‬ﻭﻫﻮ ﻗﻄﻊ‬ ‫ﻳﻤﻜﻦ ﻟﺠﻤﻴـــﻊ ﺍﻟﻤﻮﺭﺩﻳﻦ ﺗﻮﺭﻳﺪﻩ‪ ،‬ﻓـــﺈﻥ ﻗﻠﺐ ﻭﺭﻗﺔ‬

‫ﺍﻟﺘﺤﻮﻳـــﻞ ﻭﺍﻟﺘﻤﺮﻳـــﺮ ﺍﻟﺴـــﻠﺲ ﻟﻠﻮﺭﻗـــﺔ ﻣﻘﺎﺭﻧـــﺔ‬

‫ﺗﻤﺎﻣـــﴼ ﺟﻤﻴﻊ ﺍﻟﻤﺨﺎﻭﻑ ﻣـــﻦ ﺗﻤﺮﻳﺮ ﻭﺭﻗﺔ ﺭﻃﺒﺔ ﻣﻦ‬

‫ﺫﺍﺕ ﻃﺒﻌﺔ ﺑﺤﺠﻢ ﻣﻀﺎﻋﻒ ﻭﺍﺳـــﻄﻮﺍﻧﺎﺕ ﺍﻟﺘﺤﻮﻳﻞ‬

‫ﺑﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺫﺍﺕ ﺍﻟﻘﻄﺮ ﺍﻟﻮﺍﺣـــﺪ‪ .‬ﻭﻣﻘﺎﺭﻧﺔ‬

‫ﺧـــﻼﻝ ﻭﺣﺪﺍﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻷﺭﺑﻌـــﺔ ﺍﻟﺜﺎﻧﻴﺔ ﻓﻲ ﺣﻴﻦ‬

‫ﻫـــﻮ ﺇﻧﺠﺎﺯ ﻫﻨﺪﺳـــﻲ ﺃﻛﺜﺮ ﺗﻌﻘﻴﺪﴽ‪ .‬ﻭﻗـــﺪ ﺟﺎﺀ ﺍﻟﺒﻌﺾ‬

‫ﺑﻬﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻛﺎﻧﺖ )ﺳﺒﻴﺪﻣﺎﺳﺘﺮ ‪ (١٠٢‬ﻗﺪ ﺑﺪﺃﺕ‬

‫ﻋﻤﻞ ﻣﻬﻨﺪﺳـــﻮ ﻫﻴﺪﻟﺒﺮﺝ ﻋﻠﻰ ﻃﻼﺀ ﺍﻹﺳﻄﻮﺍﻧﺎﺕ‬

‫ﺑﻄـــﺮﻕ ﻣﺨﺘﻠﻔـــﺔ ﻟﺘﺤﻘﻴﻖ ﺍﻟﻐﺎﻳﺔ ﺫﺍﺗﻬـــﺎ‪ ،‬ﻓﻜﻮﻣﻮﺭﻱ‬

‫ﻣﻦ ﻗﺒﻴﻞ ﺍﻟﻄﺒﻌﺔ ﺫﺍﺕ ﺍﻟﻘﻄﺮ ﺍﻟﻤﺰﺩﻭﺝ ﻭﺇﺳـــﻄﻮﺍﻧﺎﺕ‬

‫ﻭﻟﻴﺴﺖ ﻛﺄﻓﺮﺥ‪ ،‬ﻣﻊ ﻋﺪﻡ ﺍﻟﺤﺪ ﻣﻦ ﻣﺮﻭﻧﺔ ﺇﺳﺘﺨﺪﺍﻡ‬

‫ﺳﺘﻜﻮﻥﻣﻄﺎﺑﻊﺍﻟﻮﻳﺐ‬ ‫ﻋﺮﺿﺔﻟﺘﺬﺑﺬﺑﺎﺕ‬ ‫ﺍﻟﺴﻮﻕ ﺑﺴﺒﺐ ﺃﻥ‬ ‫ﻣﻨﺘﺠﺎﺗﻬﺎﺗﻜﻮﻥ‬ ‫ﺫﺍﺕ ﻣﺪﻯ ﺿﻴﻖ‬ ‫ﻭﻣﻌﺮﺿﺔ ﻷﺳﻌﺎﺭ‬ ‫ﺍﻟﺴﻮﻕ ﻓﻲ ﺃﻛﺜﺮ ﻣﻦ‬ ‫‪ ٪٣٠‬ﻣﻦ ﺍﻷﻋﻤﺎﻝ‬ ‫ﺍﻟﺘﻲﺗﻄﺒﻊﻋﻠﻴﻬﺎ‬

‫ﻣﺪﻯ ﻣﺘﻨﻮﻉ ﻣﻦ ﻣﻘﺎﺳﺎﺕ ﺍﻟﻘﻄﻊ‪ ،‬ﺣﻴﺚ ﻳﻤﻜﻦ ﺇﺑﻌﺎﺩ‬ ‫ﻭﺣﺪﺓ ﺍﻟﻘﻄـــﻊ ﻭﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﻛﻤﺎﻛﻴﻨﺔ ﺫﺍﺕ‬ ‫ﺗﻐﺬﻳﺔ ﺑﺎﻷﻓﺮﺥ ﺑﻤﻨﺘﻬﻰ ﺍﻟﺴﺮﻋﺔ ﻭﺍﻟﺴﻬﻮﻟﺔ‪.‬‬ ‫ﻭﻛﺎﻧـــﺖ ﻫﻨﺎﻙ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻤﻴﺰﺍﺕ ﺍﻷﺧﺮﻯ‪ ،‬ﻓﻔﻲ‬ ‫ﺍﻟﺒﺪﺍﻳﺔ ﻛﺎﻥ ﺇﺧﺘﻴﺎﺭ ﺍﻟﺴـــﻴﺪ ﺷـــﺎﻧﻮﻥ ﻟﻮﺣﺪﺍﺕ ﻧﺼﻒ‬ ‫ﺁﻟﻴﺔ ﻓﻘـــﻂ ﻟﺘﺮﻛﻴﺐ ﺍﻷﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺩﺍﺧﻞ ﺍﻟﻤﻜﻨﺔ‬ ‫ﻗـــﺮﺍﺭﴽ ﻣﻔﺎﺟﺌـــﴼ‪ ،‬ﻭﺫﻟـــﻚ ﺑﺪ ً‬ ‫ﻻ ﻣـــﻦ ﺇﺧﺘﻴـــﺎﺭ ﺍﻟﻮﺣﺪﺍﺕ‬ ‫ﻛﺎﻣﻠـــﺔ ﺍﻵﻟﻴﺔ‪ ،‬ﻭﻟﻜﻦ ﻫـــﺬﺍ ﺍﻹﺧﺘﻴﺎﺭ ﻗﺪ ﺃﻭﺿﺢ ﻛﻴﻒ‬ ‫ﺃﻥ ﺍﻟﺪﺭﺍﺳـــﺔ ﺗﻤﺖ ﻗﺒﻞ ﺷـــﺮﺍﺀ ﺍﻟﻤﺎﻛﻴﻨـــﺔ‪ ،‬ﺣﻴﺚ ﻗﺎﻝ‬ ‫ﺷﺎﻧﻮﻥ ﺃﻥ ﺍﻟﺪﺭﺍﺳﺔ ﺃﻭﺿﺤﺖ ﺃﻧﻬﻢ ﺳﻴﺬﻫﺒﻮﻥ ﻟﺘﻠﻚ‬ ‫ﺍﻷﻋﻤـــﺎﻝ ﺍﻟﺘﻲ ﺗﻘـــﻊ ﻋﻨﺪ ﺍﻟﺤﺪ ﺍﻷﺩﻧـــﻰ ﻣﻦ ﻣﺠﺎﻝ‬ ‫ﻃﺒﺎﻋـــﺔ ﺍﻟﻮﻳـــﺐ ﺫﺍﺕ ﺍﻟﺘﺠﻔﻴﻒ ﺍﻟﺤـــﺮﺍﺭﻱ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ‬ ‫ﻓـــﺈﻥ ﺗﻐﻴﻴـــﺮ ﻭﺗﺮﻛﻴﺐ ﺍﻷﻟـــﻮﺍﺡ ﻓﻲ ﺑﻀـــﻊ ﺩﻗﺎﺋﻖ ﻟﻢ‬ ‫ﻳﻜـــﻦ ﺃﻣﺮﴽ ﻣﻬﻤﴼ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻬﻢ‪ ،‬ﻻ ﺳـــﻴﻤﺎ ﻭﺃﻥ ﺗﻠﻚ‬ ‫ﺍﻟﻮﺣـــﺪﺍﺕ ﻛﺎﻣﻠﺔ ﺍﻵﻟﻴﺔ ﻛﺎﻧﺖ ﺳـــﺘﺰﻳﺪ ﺣﻮﺍﻟﻲ ‪٪٢٠‬‬ ‫ﻣـــﻦ ﺗﻜﺎﻟﻴﻒ ﺍﻹﺳـــﺘﺜﻤﺎﺭ‪ ،‬ﻭﻫﻲ ﻣﺒﺎﻟـــﻎ ﻛﺎﻥ ﻳﻤﻜﻦ‬ ‫ﺇﺳﺘﻐﻼﻟﻬﺎ ﻓﻲ ﻣﺎ ﻫﻮ ﺃﻛﺜﺮ ﺃﻫﻤﻴﺔ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻬﻢ‪.‬‬ ‫ﻭﻟـــﺪﻯ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻮﻳـــﺐ ﺃﻳﻀـــﴼ ﺇﻣﻜﺎﻧﻴـــﺔ ﺗﺴـــﻠﻴﻢ‬ ‫ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﻋﻠـــﻰ ﻫﻴﺌﺔ ﻣـــﻼﺯﻡ ﻣﻄﻮﻳـــﺔ ﺟﺎﻫﺰﺓ‪،‬‬ ‫ﻭﻟﻜﻨﻬـــﺎ ﺃﻳﻀـــﴼ ﻣﻜﻠﻔـــﺔ ﺟـــﺪﴽ‪ ،‬ﻭﺇﺳـــﺘﻬﻼﻙ ﺍﻟﻄﺎﻗﺔ‬ ‫ﺍﻟﺨﺎﺹ ﺑﻮﺣﺪﺓ ﺍﻟﺘﺠﻔﻴﻒ ﺍﻟﺤﺮﺍﺭﻱ ﻳﻌﺘﺒﺮ ﺇﺳـــﺘﺜﻤﺎﺭ‬

‫ﺍﻟﺴـــﻴﺪ ﺳـــﺘﻴﻔﺎﻥ ﺑﺮﻳﻨﺪﻳـــﻞ‪ ،‬ﺃﺣـــﺪ ﻋﻤـــﻼﺀ ﻣﻄﺒﻌـــﺔ‬

‫ﻟﻴـــﺲ ﺑﺎﻟﻘﻠﻴـــﻞ‪ ،‬ﻭﻟﻜﻦ ﻭﺣـــﺪﺓ ﺍﻟﺘﺠﻔﻴﻒ ﺑﺎﻷﺷـــﻌﺔ‬

‫»ﺩﻳﻠﺘـــﻮﺭ«‪ ،‬ﻭﺍﻟﺬﻱ ﻳﻘﻮﻡ ﺑﺘﻮﻓﻴـــﺮ ﻭﺗﺮﻭﻳﺞ ﺍﻟﺮﺣﻼﺕ‬

‫ﺗﺤﺖ ﺍﻟﺤﻤﺮﺍﺀ ﺍﻟﻤﻮﺟﻮﺩﺓ ﻓﻲ ﻣﺎﻛﻴﻨﺎﺕ ﻣﺎﻥ ﺭﻭﻻﻧﺪ‬

‫ﻭﺍﻹﺟﺎﺯﺍﺕ ﺍﻟﺴﻴﺎﺣﻴﺔ ﻓﻲ ﻣﻨﻄﻘﺘﻲ ﻛﻮﺭﻧﻮﻳﻞ ﻭﺩﻳﭭﻮﻥ‬

‫‪ ٧٠٠‬ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳـــﺔ ﺑﺎﻷﻓـــﺮﺥ ﻻ ﺗﻌﺘﺒـــﺮ ﺇﺳـــﺘﺜﻤﺎﺭﴽ‬

‫ﻓﻲ ﺑﺮﻳﻄﺎﻧﻴﺎ‪ ،‬ﻳﻨﺘﺞ ﻛﻤﻴﺎﺕ ﻛﺒﻴﺮﺓ ﻣﻦ ﺍﻟﺒﺮﻭﺷـــﻮﺭﺍﺕ‬

‫ﺇﺿﺎﻓﻴﴼ‪ ،‬ﻭﻟﻜﻨﻬﺎ ﺟﺰﺀ ﻣﻦ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺍﻟﻌﺎﻡ‪ .‬ﻫﺬﺍ ﺍﻟﻰ‬

‫ﻣﺮﺗﻴـــﻦ ﻓﻲ ﺍﻟﻌـــﺎﻡ ﺍﻟﻮﺍﺣـــﺪ‪ .‬ﻭﻓﻲ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻘﻠﻴﻠﺔ‬

‫ﺟﺎﻧـــﺐ ﺃﻥ ﺍﻟﻄﺒﺎﻉ ﺍﻟﺨﺎﺹ ﺑﺎﻟﻤﺎﻛﻴﻨﺎﺕ ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳﺔ‬

‫ﺍﻟﻤﺎﺿﻴـــﺔ ﺃﺻﺒﺤـــﺖ ﺍﻟﻘﻮﺍﺋﻢ ﺍﻟﺨﺎﺻﺔ ﺑﺸـــﺮﻛﺘﻪ ﻭﻣﺎ‬

‫ﺑﺎﻷﻓﺮﺥ ﻛﺎﻥ ﺳﻴﺤﺘﺎﺝ ﺍﻟﻰ ﺗﻌﻠﻢ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺨﺒﺮﺍﺕ‬

‫ﺗﻮﻓﺮﻩ ﻟﻠﻌﻤﻼﺀ ﺇﻟﻜﺘﺮﻭﻧﻴﴼ ﻋﺒﺮ ﺍﻹﻧﺘﺮﻧﺖ ﺃﻛﺜﺮ ﺃﻫﻤﻴﺔ‬

‫ﻭﺍﻟﻤﻬﺎﺭﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻟﺘﺸﻐﻴﻞ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻮﻳﺐ ﺃﻭﻓﺴﺖ‬

‫ﻣﻦ ﺍﻟﺒﺮﻭﺷـــﻮﺭﺍﺕ ﺍﻟﻤﻄﺒﻮﻋﺔ‪ .‬ﻭﺻﺮﺡ ﺳـــﺘﻴﻔﺎﻥ ﺑﺄﻥ‬

‫ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻟﺸﺮﺍﺋﻂ ﺍﻟﻮﺭﻗﻴﺔ‪.‬‬

‫ﺍﻟﺒﺮﻭﺷـــﻮﺭﺍﺕ ﺍﻟﻤﻄﺒﻮﻋـــﺔ ﻣﺎﺯﺍﻟـــﺖ ﻣﻬﻤﺔ ﺟـــﺪﴽ ﻟﻨﺎ‪،‬‬

‫ﻭﺍﻟـــﺪﺭﺱ ﺍﻟﺬﻱ ﻳﻤﻜـــﻦ ﺗﻌﻠﻤﻪ ﻣـــﻦ ﺗﺠﺮﺑﺔ ﻣﻄﺒﻌﺔ‬

‫ﻭﺫﻟـــﻚ ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺇﻧﺨﻔﺎﺽ ﺃﻋﺪﺍﺩﻫﺎ‪ ،‬ﺣﻴﺚ ﺃﻧﻪ ﻣﻦ‬

‫»ﺩﻳﻠﺘـــﻮﺭ« ﻫـــﻮ ﻛﻴﻔﻴـــﺔ ﺗﻌـــﺮﺽ ﺍﻟﺤـــﺪ ﺍﻷﺩﻧﻰ ﻣﻦ‬

‫ﺍﻟﺴـــﻬﻞ ﺑﻤﻜﺎﻥ ﺗﻘﻴﻴﻢ ﺭﺩﻭﺩ ﺍﻷﻓﻌـــﺎﻝ ﻣﻨﻬﺎ ﻭﺇﺗﺨﺎﺫ‬

‫ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺍﻟﺨﺎﺻـــﺔ ﺑﺎﻟﻮﻳـــﺐ ﺃﻭﻓﺴـــﺖ )ﺍﻷﻋﺪﺍﺩ‬

‫ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻷﻋـــﺪﺍﺩ ﺍﻟﺘﻲ ﻳﺠﺐ ﺃﻥ ﻧﻨﺘﺠﻬﺎ‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﻦ ‪ ١٥‬ﺍﻟـــﻰ ‪ ٢٥‬ﺃﻟﻒ( ﻟﻠﻬﺠﻮﻡ ﻣﻦ ﻗﺒﻞ‬

‫ﻭﻟﻤﻦ ﻧﻮﺟﻬﻬﺎ‪ .‬ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﺼﺪﺩ ﻗﺎﻝ ﺃﻧﻪ ﻳﻌﻤﻞ ﻋﻦ‬

‫ﺍﻟﺘﺴﻌﻴﺮ ﺍﻟﺴـــﻠﺒﻲ ﻭﺗﻐﻴﺮﺍﺕ ﺍﻷﺳﻮﺍﻕ‪ ،‬ﻭﺍﻟﺬﻱ ﻳﻌﻄﻲ‬

‫ﻗﺮﺏ ﻣﻊ »ﺩﻳﻠﺘﻮﺭ« ﻹﻧﺘﺎﺝ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ‬

‫ﻣﺆﺷـــﺮﺍﺕ ﻭﺃﺳـــﺒﺎﺏ ﻛﺎﻓﻴﺔ ﻟﻌﺪﻡ ﺟﻌﻞ ﺍﻹﻧﺘﻘﺎﻝ ﻣﻦ‬

‫ﻋﺎﻟﻴـــﺔ ﺍﻟﺠﻮﺩﺓ‪ ،‬ﻭﺍﻟﺘﻲ ﻣﺎﺯﺍﻝ ﺗﻨﻬﺎﻝ ﻋﻠﻴﻬﻢ ﺍﻟﻄﻠﺒﺎﺕ‬

‫ﻃﺒﺎﻋﺔ ﺍﻷﻓﺮﺥ ﺍﻟﻰ ﺍﻟﻮﻳﺐ ﺷﻲﺀ ﻣﻔﻴﺪ ﺃﻭ ﻣﺮﺑﺢ‪.‬‬

‫ﺑﺸﺄﻧﻬﺎ ﻣﻦ ﺧﻼﻝ ﺍﻟﻤﻮﻗﻊ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ ﻟﻠﺸﺮﻛﺔ‪.‬‬

‫ﻓﻲ ﺍﻟﻨﻬﺎﻳﺔ ﻓﺈﻥ ﻗﺮﺍﺭ ﺍﻹﺳﺘﺜﻤﺎﺭ ﻓﻲ ﻣﺎﻛﻴﻨﺔ ﻭﻳﺐ ﻻ‬ ‫ﻳﻤﻜﻦ ﺇﺗﺨﺎﺫﻩ ﺑﺴـــﺒﺐ ﺍﻟﺴـــﺮﻋﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻓﺤﺴﺐ‪،‬‬ ‫ﺣﻴﺚ ﺃﻥ ﻣﺮﻭﻧـــﺔ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺗﻌﺘﺒﺮ ﺇﺣﺪﻯ‬ ‫ﺍﻟﻌﻮﺍﻣـــﻞ ﺍﻟﺘﻲ ﻳﺠﺐ ﺃﺧﺬﻫﺎ ﻓـــﻲ ﺍﻹﻋﺘﺒﺎﺭ‪ .‬ﻭﺑﺎﻟﻨﻈﺮ‬ ‫ﺍﻟـــﻰ ﻣﺴـــﺘﻘﺒﻞ ﺍﻟﻄﺒﺎﻋـــﺔ ﻓـــﻲ ﺍﻹﻣﺎﺭﺍﺕ ﺳـــﻴﻜﻮﻥ‬ ‫ﻣﻦ ﺍﻟﻤﻨﺎﺳـــﺐ ﺇﻗﺘـــﺮﺍﺡ ﺃﻥ ﺍﻟﻌﻼﻗـــﺎﺕ ﺍﻟﺘﻌﺎﻭﻧﻴﺔ ﺑﻴﻦ‬ ‫ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻤﺘﺨﺼﺼﺔ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﻮﻳﺐ ﻭﺑﻴﻦ ﺗﻠﻚ‬ ‫ﺍﻟﻤﺘﺨﺼﺼﺔ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻷﻓﺮﺥ ﺳـــﺘﻨﻤﻮ‪ ،‬ﻣﻊ ﺗﻨﻔﻴﺬ‬ ‫ﺍﻟﺘﺴـــﻮﻳﻖ ﻭﺍﻟﺘﺨﻄﻴـــﻂ ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻲ ﻣـــﻦ ﺧﻼﻝ‬ ‫ﺷـــﺮﻛﺎﺕ ﺃﺧـــﺮﻯ ﻣﻨﻔﺼﻠـــﺔ ﻭﻟﻜﻨﻬـــﺎ ﻣﻤﻠﻮﻛـــﺔ ﻣﻦ‬ ‫ﺍﻟﻄﺮﻓﻴﻦ‪.‬‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﻃﺒﺎﻋﺔﺍﻷﻭﻓﺴﺖ‬ ‫ﺍﻟﺮﺧـــﺎﺀ‪ .‬ﻭﺑﺎﻣﺘﻼﻛﻬـــﺎ ﻟﻤﺎﻛﻴﻨﺔ ﻛﻮﻣﻮﺭﻱ ﺫﺍﺕ ﺳـــﺘﺔ‬

‫ﺇﻥ ﻗﺮﺍﺭ ﺍﻹﺳﺘﺜﻤﺎﺭ‬ ‫ﻓﻲ ﻣﺎﻛﻴﻨﺔ ﻭﻳﺐ ﻻ‬ ‫ﻳﻤﻜﻦﺇﺗﺨﺎﺫﻩﺑﺴﺒﺐ‬ ‫ﺍﻟﺴﺮﻋﺔﺍﻹﻧﺘﺎﺟﻴﺔ‬ ‫ﻓﺤﺴﺐ‪ ،‬ﺣﻴﺚ ﺃﻥ‬ ‫ﻣﺮﻭﻧﺔﺍﻟﻌﻤﻠﻴﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﻴﺔﺗﻌﺘﺒﺮﺇﺣﺪﻯ‬ ‫ﺍﻟﻌﻮﺍﻣﻞ ﺍﻟﺘﻲ ﻳﺠﺐ‬ ‫ﺃﺧﺬﻫﺎ ﻓﻲ ﺍﻹﻋﺘﺒﺎﺭ‬

‫ﻭﺣﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﻛﺄﺳـــﺎﺱ ﺍﻟﻘـــﻮﺓ ﺍﻹﻧﺘﺎﺟﻴﺔ‪ ،‬ﻭﻭﺟﻮﺩ‬ ‫ﻣﺎﻛﻴﻨﺘﻴـــﻦ ﻛﻮﻣﻮﺭﻱ ﺫﺍﺕ ﻣﻘﺎﺳـــﺎﺕ )‪ (B2‬ﻭ)‪(B3‬‬ ‫ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﻗﺴـــﻢ ﻣﻤﺘـــﺎﺯ ﻟﻠﺘﺠﻠﻴﺪ ﻭﺍﻟﺘﺸـــﻄﻴﺐ‪،‬‬ ‫ﺣﺎﻥ ﺍﻟﻮﻗﺖ ﻟﻠﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ﺁﻻﻥ ﺷﺎﻧﻮﻥ ﺃﻥ ﻳﺴﺄﻝ‬ ‫ﻧﻔﺴﻪ‪» :‬ﻣﺎﺫﺍ ﺑﻌﺪ؟«‪.‬‬ ‫ﻭﺍﻟﻴـــﻮﻡ ﻻ ﻳﻬﻢ ﺍﻟـــﻰ ﺃﻳﻦ ﺗﺬﻫﺐ‪ ،‬ﻓﻤﻌﻈـــﻢ ﺍﻟﻤﻄﺎﺑﻊ‬ ‫ﺗﺘﺸـــﺎﺑﻪ ﻓﻴﻤـــﺎ ﺑﻴﻨﻬـــﺎ‪ ،‬ﻓﻔـــﻲ ﺩﺑـــﻲ ﺑﻤﻔﺮﺩﻫـــﺎ ﻗﻤﺖ‬ ‫ﺑﺰﻳﺎﺭﺓ ﻣﺎ ﻻ ﻳﻘﻞ ﻋﻦ ﺳـــﺘﺔ ﻣﻄﺎﺑﻊ ﺷﺒﻴﻬﺔ ﺑﻤﻄﺒﻌﺔ‬ ‫»ﺩﻳﻠﺘـــﻮﺭ«‪ .‬ﺇﻥ ﺍﻟﻤـــﺄﺯﻕ ﺍﻟـــﺬﻱ ﻛﺎﻥ ﻳﻮﺍﺟـــﻪ ﻋﺎﺋﻠـــﺔ‬ ‫ﺷـــﺎﻧﻮﻥ ﻫﻮ ﺑﺴـــﻴﻂ ﺟﺪﴽ‪ ،‬ﺣﻴﺚ ﺃﻧﻬﻢ ﻛﺎﻧﻮﺍ ﻳﺮﻳﺪﻭﻥ‬ ‫ﺍﻹﺳﺘﺜﻤﺎﺭ‪ ،‬ﻭﻟﻜﻦ ﺍﻟﻤﺸﻜﻠﺔ ﻛﺎﻧﺖ ﻓﻲ ﺃﻳﺔ ﺍﻷﺷﻜﺎﻝ‬ ‫ﻳﺠﺐ ﺃﻥ ﺗﺄﺧﺬ؟‬ ‫ﺍﻟﺴﻴﺪﺓ ﻛﺎﺭﻭﻟﻴﻦ ﺯﻭﺟﺔ ﺍﻟﺴﻴﺪ ﺃﻟﻴﻦ ﻛﺎﻧﺖ ﻫﻲ ﻣﺪﻳﺮﺓ‬ ‫ﺍﻟﺤﺴـــﺎﺑﺎﺕ‪ ،‬ﻭﺍﻷﺭﻗﺎﻡ ﺍﻟﺘﻲ ﻟﺪﻳﻬـــﺎ ﺃﻇﻬﺮﺕ ﺃﻥ ﺃﻛﺜﺮ‬ ‫ﺍﻷﻋﻤﺎﻝ ﺭﺑﺤﻴﺔ ﻛﺎﻧﺖ ﺗﻠﻚ ﺍﻷﻋﻤﺎﻝ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻋﺎﻟﻴﺔ‬ ‫ﺍﻟﻤﺴـــﺘﻮﻯ‪ ،‬ﻣﺜﻞ ﺍﻟﺒﺮﻭﺷﻮﺭﺍﺕ ﻭﺍﻟﻮﺳﺎﺋﻂ ﺍﻹﻋﻼﻣﻴﺔ‬ ‫ﺍﻟﺨﺎﺻـــﺔ ﺑﺎﻟﻤﺠﺎﻟـــﺲ ﻭﺍﻟﺠﺎﻣﻌـــﺎﺕ ﻭﺍﻟﻤﺪﺍﺭﺱ‪ ،‬ﻭﻻ‬ ‫ﺳـــﻴﻤﺎ ﺍﻷﻋﻤﺎﻝ ﺫﺍﺕ ﺍﻷﻋﺪﺍﺩ ﺍﻟﻜﺒﻴـــﺮﺓ‪ ،‬ﻭﺃﻳﻀﴼ ﺗﻠﻚ‬ ‫ﺍﻷﻋﻤـــﺎﻝ ﺍﻟﺘـــﻲ ﻛﺎﻧـــﺖ ﺗﻀـــﻊ ﺍﻟﻤﺎﻛﻨﺔ ﺫﺍﺕ ﺍﻟﺴـــﺘﺔ‬ ‫ﻭﺣﺪﺍﺕ ﺗﺤﺖ ﺍﻟﻀﻐﻂ‪.‬‬ ‫ﻋﻤﻴﻞ ﺃﺧﺬﺕ ﺃﻋﻤﺎﻟﻪ ﺑﺎﻹﺯﺩﻳﺎﺩ‪.‬‬ ‫ﺃﻧﺖ ﻻ ﺗﺘﻔﻖ ﻣﻌﻲ؟ ﺣﺴـــﻨﴼ‪ ،‬ﻓﻠﻴﻘـــﻒ ﺃﻱ ﻃﺒﺎﻉ )ﺑﻤﺎ‬ ‫ﻓﻴﻬـــﻢ ﺃﻧﺖ(‪ ،‬ﺑﺤﺎﺟـــﺔ ﺍﻟﻰ ﻃﺎﻗﺔ ﺇﻧﺘﺎﺟﻴـــﺔ ﺃﻛﺒﺮ‪ ،‬ﻭﻟﻢ‬ ‫ﻳﺒﺘﺎﻉ ﻟﻤﻄﺒﻌﺘـــﻪ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋـــﺔ ﺇﺿﺎﻓﻴﺔ ﻣﻦ ﻧﻔﺲ‬ ‫ﺍﻟﻨـــﻮﻉ ﺍﻟـــﺬﻱ ﻳﻤﺘﻠﻜـــﻪ ﺑﺎﻟﻔﻌﻞ‪ ،‬ﻭﺫﻟﻚ – ﻭﺑﺒﺴـــﺎﻃﺔ‬ ‫– ﺑﺴـــﺒﺐ ﺇﻧﺸﻐﺎﻟﻪ‪ ،‬ﻓﻘﻠﺔ ﻓﻘﻂ ﻫﻢ ﺍﻟﺬﻳﻦ ﺳﻴﻘﻮﻣﻮﻥ‬ ‫ﺑﺪﺭﺍﺳﺔ ﻣﻴﺰﺍﻧﻴﺎﺗﻬﻢ ﻋﻦ ﻛﺜﺐ ﻟﻤﻌﺮﻓﺔ ﺍﻷﻋﻤﺎﻝ ﺍﻟﺘﻲ‬ ‫ﺗﺪﺭ ﻋﻠﻴﻬﻢ ﺭﺑﺤﴼ ﺃﻛﺜﺮ‪.‬‬ ‫ﻭﻫﺬﺍ ﺍﻟﻘﺼﻮﺭ ﻓﻲ ﺍﻟﺪﺭﺍﺳـــﺔ ﺍﻟﺪﻗﻴﻘﺔ ﻳﻌﻨﻲ ﺃﻥ ﻣﻌﻈﻢ‬ ‫ﺍﻹﻧﺘـــﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﻳﺘﻤﺘﻊ ﺑﻬﺎﻣﺶ ﺭﺑﺤﻲ ﻣﻨﺨﻔﺾ‪،‬‬ ‫ﺣﺘـــﻰ ﻭﻟـــﻮ ﻛﺎﻥ ﺗﺮﻛﻴـــﺐ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋـــﺔ ﻭﻳﺐ ﻳﻌﺪ‬ ‫ﺍﻹﺳﺘﺜﻤﺎﺭ ﺍﻟﻼﺣﻖ ﺍﻟﺬﻱ ﺳﻴﻘﻮﻡ ﺑﻪ ﺍﻟﻄﺒﺎﻋﻮﻥ‪ ،‬ﻭﺃﻣﺮ‬ ‫ﻛﻬﺬﺍ ﻻ ﻳﺘﻢ ﺑﺒﺴـــﺎﻃﺔ ﺑﺴـــﺒﺐ ﺻﻌﻮﺑـــﺔ ﺗﺪﺑﻴﺮ ﺭﺃﺱ‬ ‫ﺍﻟﻤﺎﻝ ﺍﻟﻼﺯﻡ ﻟﻠﻘﻴﺎﻡ ﺑﺈﺳﺘﺜﻤﺎﺭ ﻛﻬﺬﺍ‪.‬‬ ‫ﺇﻥ ﺗﻜﻠﻔـــﺔ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﻟﻴﺴـــﺖ ﺍﻟﺼﻌﻮﺑـــﺔ ﺍﻟﻮﺣﻴـــﺪﺓ‬ ‫ﺍﻟﺘـــﻲ ﻳﻮﺍﺟﻬﻬـــﺎ ﺍﻟﻄﺒﺎﻉ‪ ،‬ﻓﺜﻤـــﺔ ﺇﺣﺘﻴﺎﺝ ﺇﻟـــﻰ ﺗﻘﺪﻳﻢ‬

‫‪MEPrinter‬‬ ‫‪Printer January‬‬ ‫‪January 2009‬‬ ‫‪ME‬‬

‫ﺭﺅﻭﺱ ﺃﻣـــﻮﺍﻝ ﺇﺿﺎﻓﻴـــﺔ‪ .‬ﻭﺗﻔـــﺮﺽ ﻋﻠﻴﻨـــﺎ ﻇـــﺮﻭﻑ‬

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‫ﺍﻟﺴـــﻮﻕ ﺍﻟﺤﺎﻟـــﻲ ﻧﻈـــﺎﻡ ﺍﻟﻌﻤـــﻞ ‪ ٧/١٦‬ﻭﻟﻜـــﻦ ﻓﻲ‬

‫ﻣﻄﺎﺑﻊ ﺍﻟﻮﻳﺐ ﻋﺮﺿﺔ ﻟﺘﺬﺑﺬﺑﺎﺕ ﺍﻟﺴـــﻮﻕ ﺑﺴـــﺒﺐ ﺃﻥ‬

‫ﺃﻏﻠـــﺐ ﺍﻷﺣﻴﺎﻥ ﺍﻟﻌﻤﻞ ﺑﻨﻈـــﺎﻡ ‪ ٥/٢٤‬ﺃﻭ ‪ ٧/٢٤‬ﻫﻮ‬

‫ﻣﻨﺘﺠﺎﺗﻬﺎ ﺗﻜﻮﻥ ﺫﺍﺕ ﻣﺪﻯ ﺿﻴﻖ ﻭﻣﻌﺮﺿﺔ ﻷﺳﻌﺎﺭ‬

‫ﺍﻷﻛﺜـــﺮ ﺷـــﻴﻮﻋﴼ‪ .‬ﻭﻻ ﻳﻤﻜـــﻦ ﻷﻱ ﻣﻄﺒﻌـــﺔ ﺩﺧﻠﺖ‬

‫ﺍﻟﺴﻮﻕ ﻓﻲ ﺃﻛﺜﺮ ﻣﻦ ‪ ٪٣٠‬ﻣﻦ ﺍﻷﻋﻤﺎﻝ ﺍﻟﺘﻲ ﺗﻄﺒﻊ‬

‫ﻓـــﻲ ﻣﺠﺎﻝ ﻃﺒﺎﻋﺔ ﺍﻟﻮﻳﺐ ﻟﻠﻤـــﺮﺓ ﺍﻷﻭﻟﻰ ﺗﻨﻔﻴﺬ ﺃﻣﺮﴽ‬

‫ﻋﻠﻴﻬﺎ‪.‬‬

‫ﻛﻬﺬﺍ‪ ،‬ﻭﺳـــﺘﺤﺘﺎﺝ ﺍﻟﻰ ﺑﻌﺾ ﺍﻟﻤﺨﺰﻭﻥ ﻭﺍﻻﻣﻜﺎﻧﺎﺕ‬

‫ﻭﻳﻤﻜـــﻦ ﺇﻳﺠـــﺎﺩ ﻣﺜـــﺎﻝ ﻋﻠـــﻰ ﺫﻟـــﻚ ﻓـــﻲ ﺍﻟﻤﻤﻠﻜﺔ‬

‫ﻟﺘﻐﻄﻴﺔ ﺍﻷﻭﻗﺎﺕ ﺍﻟﻘﺎﺣﻠﺔ‪.‬‬

‫ﺍﻟﻤﺘﺤﺪﺓ‪ ،‬ﻭﻫـــﻲ ﻣﻄﺒﻌﺔ ﺗﻌﻤﻞ ﻓـــﻲ ﻛﻮﺭﻧﻮﻳﻞ ﺃﻛﺜﺮ‬

‫ﺇﻥ ﻣﻌﻈـــﻢ ﻣﻄﺎﺑـــﻊ ﺍﻟﻮﻳﺐ ﺍﻟﺘﻲ ﺗﻤﻜﻨـــﺖ ﻣﻦ ﺍﻟﺒﻘﺎﺀ‬

‫ﺍﻟﻤـــﺪﻥ ﺍﻹﻧﺠﻠﻴﺰﻳـــﺔ ﺗﻐﺮﺑـــﴼ‪ ،‬ﻭﻣﺜﺎﻝ ﺁﺧـــﺮ ﻳﻮﺟﺪ ﻓﻲ‬

‫ﻛﺎﻥ ﺍﻟﺴـــﺆﺍﻝ ﺍﻟﻤﻄـــﺮﻭﺡ ﻫﻮ ﻫـــﻞ ﻳﻜﻤﻦ ﺍﻟﺤﻞ ﻓﻲ‬ ‫ﺇﺳـــﺘﺒﺪﺍﻝ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓـــﺮﺥ ﺑﻤﺎﻛﻴﻨﺔ‬ ‫ﻭﻳﺐ ﺃﻭﻓﺴﺖ ﺑﻨﻔﺲ ﻣﻘﺎﺱ ﺍﻟـ )‪(B1‬؟‬ ‫ﺻﺮﺡ ﺍﻟﺴـــﻴﺪ ﺷـــﺎﻧﻮﻥ ﺃﻥ ﻫﺬﺍ ﺍﻹﺧﺘﻴﺎﺭ ﺗﻢ ﺩﺭﺍﺳﺘﻪ‪،‬‬ ‫ﻭﻟﻜـــﻦ ﺇﺗﻀـــﺢ ﻣﻦ ﻫـــﺬﻩ ﺍﻟﺪﺭﺍﺳـــﺔ ﺍﻟـــﻰ ﺃﻥ ﻣﺎﻛﻴﻨﺔ‬ ‫ﺍﻟﻮﻳﺐ ﺳـــﺘﺤﺪ ﻭﺗﻘﻠﻞ ﻣﻦ ﻣﺮﻭﻧﺔ ﺇﺳـــﺘﺨﺪﺍﻡ ﻧﻮﻋﻴﺔ‬ ‫ﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻣﻘﺎﺳـــﺎﺕ ﺍﻟﻘﻄﻊ ﺍﻟﺨﺎﺹ ﺑﻬﺎ‪.‬‬

‫ﻓﻲ ﺍﻟﺴـــﻮﻕ ﻗﺪ ﺣﺼﻠﺖ ﻋﻠﻰ ‪ ٪٧٠‬ﻋﻠﻰ ﺍﻷﻗﻞ ﻣﻦ‬

‫ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ ﺍﻷﻣﺮﻳﻜﻴﺔ‪.‬‬

‫ﺃﻋﻤﺎﻟﻬﺎ ﺿﻤﻦ ﻋﻘـــﻮﺩ ﻣﺒﺮﻣﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﻏﺎﻟﺒﴼ ﻣﺎ ﺗﻜﻮﻥ‬

‫ﺗﻌﺪ ﻣﻄﺒﻌﺔ )ﺩﻳﻠﺘﻮﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ( ﻣﻦ ﺍﻟﺸﺮﻛﺎﺕ‬

‫ﻋﻠـــﻰ ﻫﻴﺌﺔ ﻋﻘﻮﺩ ﺳـــﻨﻮﻳﺔ‪ .‬ﻭﺍﻟﺪﺧﻮﻝ ﻓﻲ ﻣﺜﻞ ﻫﺬﻩ‬

‫ﺍﻟﻌﺎﺋﻠﻴﺔ‪ ،‬ﻭﻳﻌﻤﻞ ﻟﺪﻳﻬﺎ ﺣﻮﺍﻟﻲ ‪ ٢٠‬ﻓﺮﺩﴽ‪ .‬ﻭﻋﻦ ﻃﺮﻳﻖ‬

‫ﺣﺴﺎﺳـــﺔ ﻭﻣﻦ ﺍﻟﺠﺪﻳﺮ ﺃﻥ ُﻳـــﺪﺭﺱ ﻣﻦ ﻗﺒﻞ ﻣﻌﻈﻢ‬

‫ﺍﻷﺳـــﻮﺍﻕ ﻳﻜﻮﻥ ﻣﺜﻞ ﺍﻟﺴـــﺒﺎﺣﺔ ﺑﻘﺪﻡ ﻣﺼﺎﺑﺔ ﺗﻨﺰﻑ‬

‫ﺍﻹﻋﺘﻨـــﺎﺀ ﺍﻟﺪﻗﻴـــﻖ ﺑﺄﻋﻤﺎﻟﻬـــﺎ‪ ،‬ﺣﻘﻘﺖ ﺍﻟﺸـــﺮﻛﺔ ﻧﻤﻮﴽ‬

‫ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻠﻴﺜـــﺮﻭﻥ ‪ ٤٠‬ﺑﻤﺎﻛﻴﻨﺔ ﻣـــﺎﻥ ﺭﻭﻻﻧﺪ ‪٧٠٠‬‬

‫ﺩﻣﴼ ﻓﻲ ﻣﺤﻴﻂ ﻳﻌﺞ ﺑﺎﻟﻘﺮﻭﺵ‪.‬‬

‫ﻣﻠﺤﻮﻇﴼ ﻓﻲ ﺍﻟﺴﻨﻮﺍﺕ ﺍﻟﻌﺸﺮ ﺍﻷﺧﻴﺮﺓ‪ .‬ﻭﻣﻨﺬ ﺣﻮﺍﻟﻲ‬

‫ﻭﻻ ﻳﺠـــﺐ ﺇﻋﺘﺒﺎﺭ ﻣﺎ ﺳـــﺒﻖ ﻋﻠﻰ ﺃﻧﻪ ﺇﺳـــﺘﺪﻻﻝ ﺑﺄﻥ‬

‫ﻋﺎﻣﻴﻦ ﺗﺒﻴﻨـــﺖ ﺍﻟﻤﻄﺒﻌﺔ ﺃﻧﻬﺎ ﻋﻨـــﺪ ﻣﻔﺘﺮﻕ ﺍﻟﻄﺮﻕ‪،‬‬

‫ﻣﻄﺎﺑﻊ ﺍﻟﻮﻳﺐ ﻋﻠﻴﻬﺎ ﺃﻥ ﺗﻌﻤﻞ ﺩﺍﺧﻞ ﻗﻠﻮﻉ ﻣﺤﺼﻨﺔ‬

‫ﺣﻴﺚ ﺑﺪﺃ ﻛـــﻢ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻟﻤﻄﻠـــﻮﺏ ﺗﻨﻔﻴﺬﻫﺎ ﻳﺘﺰﺍﻳﺪ‬ ‫ً‬ ‫ﻗﻠﻴـــﻼ ﻋﻦ ﺍﻟﻜﻢ ﺍﻟﺬﻱ ﻳﻤﻜـــﻦ ﺇﻧﺠﺎﺯﻩ ﻓﻲ ﺃﻭ ﺃﻭﻗﺎﺕ‬

‫ﺑﻤﻨـــﺄﻯ ﻋـــﻦ ﻣﻄﺎﺑﻊ ﺍﻷﻓـــﺮﺥ ﺍﻟﻨﺎﺟﺤﺔ‪ .‬ﻭﺳـــﺘﻜﻮﻥ‬

‫ﻭﺍﻟﻘـــﺮﺍﺭ ﺍﻟـــﺬﻱ ﺇﺗﺨﺬﻩ ﺷـــﺎﻧﻮﻥ ﻛﺎﻥ ﺑﻤﺜﺎﺑﺔ ﺗﺴـــﻮﻳﺔ‬ ‫ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﻲ ﻟﺪﻳﻬﺎ ﻧﻔﺲ ﺍﻟﻤﻘﺎﺱ‪ .‬ﻟﻘﺪ ﺗﻢ ﺇﺳﺘﺒﺪﺍﻝ‬ ‫ﺫﺍﺕ ﻋﺸـــﺮﺓ ﻭﺣﺪﺍﺕ ﻃﺒﺎﻋﻴـــﺔ ﻭﺫﺍﺕ ﻭﺣﺪﺓ )ﻣﺎﺑﻴﺞ(‬ ‫ﻟﻘﻄـــﻊ ﺍﻟﺸـــﺮﺍﺋﻂ ﺍﻟﻮﺭﻗﻴﺔ ﻭﺗﺤﻮﻳﻠﻬﺎ ﺍﻟـــﻰ ﺃﻓﺮﺥ ﻗﺒﻞ‬ ‫ﺩﺧﻮﻟﻬـــﺎ ﺍﻟﻰ ﺍﻟﻤﺎﻛﻴﻨﺔ‪ ،‬ﻣﻤﺎ ﻳﻤﻨﺢ ﺍﻟﻤﻄﺒﻌﺔ ﻣﻤﻴﺰﺍﺕ‬ ‫ﺍﻟﺴـــﻌﺮ ﺍﻟﻤﻨﺨﻔـــﺾ ﻋﻨـــﺪ ﺷـــﺮﺍﺀ ﺍﻟـــﻮﺭﻕ ﻛﻤﻠﻔـــﺎﺕ‬

‫ﺇﻥ ﺍﻹﻧﺴـــﺎﻥ ﺑﻄﺒﻌـــﻪ ﻛﺎﺋـــﻦ ﻣﺠﺎﺩﻝ‪ ،‬ﻭﺗﻌـــﺪ ﻣﻠﻜﻴﺔ‬

‫ﻳﺸـــﺘﻤﻞ ﻋﻠﻰ ﺗﺸـــﻜﻴﻠﺔ ﻣـــﻦ ﺍﻟﻘﻄﺎﻋـــﺎﺕ ﺍﻟﻤﺤﺪﺩﺓ‬

‫ﺍﻟﻘﺒﻴـــﻞ ﻳﻌﺪ ﺃﻣﺮﴽ ﺧﺎﻃﺌﴼ ﺃﻭ ﻣﻀﻠ ً‬ ‫ﻼ ﻋﻠﻰ ﺃﻗﻞ ﺗﻘﺪﻳﺮ‪.‬‬

‫ﺍﻷﺭﺽ ﻣـــﻦ ﺑﻴﻦ ﺍﻟﻤﺌﺎﺕ ﻣﻦ ﺍﻷﺷـــﻴﺎﺀ ﺍﻟﺘﻲ ﻧﺘﻨﺎﺯﻉ‬

‫ﻛﺎﻟﺠﺮﺍﻓﻴﻮﺭ‪ ،‬ﻭﺍﻷﻭﻓﺴـــﺖ‪ ،‬ﻭﺍﻟﻠﺘﺮﺑﺮﺱ‪ ،‬ﻭﺍﻟﻔﻠﻜﺴـــﻮ‪،‬‬

‫ﻓﻔﻲ ﻧﻬﺎﻳﺔ ﺍﻟﻤﻄﺎﻑ‪ ،‬ﺇﻥ ﺇﺗﺨﺎﺫ ﻗﺮﺍﺭ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‬

‫ﻋﻠﻴﻬـــﺎ ﻭﻧﺤـــﺎﺭﺏ ﻣـــﻦ ﺃﺟﻠﻬـــﺎ‪ ،‬ﻭﺗﺸـــﻤﻞ‪ :‬ﺍﻟﺤﻘﻮﻕ‬

‫ﻭﺍﻟﺘﻲ ﺗﺘﻀﻤﻦ ﻋﺪﺩﴽ ﺃﻗﻞ ﻣﻦ ﺍﻟﻤﺘﻐﻴﺮﺍﺕ‪ .‬ﻭﻏﺎﻟﺒﴼ ﻣﺎ‬

‫ﻣﺘﺮﻭﻙ ﻛﻠﻴﴼ ﻟﻤﺸﺘﺮﻱ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﺍﻟﺬﻱ ﺳﻴﺴﻌﻰ ﺇﻟﻰ‬

‫ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻭﺍﻟﺤـــﺪﻭﺩ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺣﻘﻮﻕ‬

‫ﺗﺸـــﻬﺪ ﻫﺬﻩ ﺍﻟﻘﻄﺎﻋﺎﺕ ﺣﺪﻭﺙ ﺧﻼﻓﺎﺕ ﻓﻴﻤﺎ ﺑﻴﻨﻬﺎ‬

‫ﺗﺨﻔﻴـــﺾ ﺗﻜﻠﻔـــﺔ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻭﻗﺪ ﻳﺤـــﺪﺙ ﻫﺬﺍ ﺑﺒﻂﺀ‬

‫ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺒﺤﺎﺭ ﻭﺍﻷﺭﺍﺿﻲ‪ .‬ﻭﺗﺴـــﺘﻤﺮ ﺍﻟﻤﻨﺎﺯﻋﺎﺕ‬

‫ﻧﺘﻴﺠﺔ ﻹﺗﻬﺎﻡ ﺑﻌﻀﻬﺎ ﺍﻟﺒﻌﺾ ﺑﺎﻟﺴـــﻌﻲ ﺍﻟﻰ ﺳﺤﺐ‬

‫ﻓـــﻲ ﺑﺎﺩﺉ ﺍﻷﻣﺮ ﻻ ﺳـــﻴﻤﺎ ﺇﺫﺍ ﻛﺎﻧﺖ ﻫﺬﻩ ﻫﻲ ﺍﻟﻤﺮﺓ‬

‫ﻋﻠﻰ ﺃﺩﻧﻰ ﺍﻟﻤﺴﺘﻮﻳﺎﺕ‪ ،‬ﻭﻳﺆﺩﻱ ﻧﺒﺎﺡ ﻛﻠﺐ ﺍﻟﺠﻴﺮﺍﻥ‬

‫ﺍﻟﺒﺴـــﺎﻁ ﻣﻦ ﺗﺤﺖ ﺍﻟﻘﻄﺎﻋـــﺎﺕ ﺍﻷﺧﺮﻯ ﻹﻋﺘﺒﺎﺭﺍﺕ‬

‫ﺍﻷﻭﻟـــﻰ ﺍﻟﺘـــﻲ ﻳﺤﺘﺎﺝ ﻓﻴﻬـــﺎ ﻣﺸـــﺘﺮﻱ ﺍﻟﻄﺒﺎﻋﺔ ﺇﻟﻰ‬

‫ﻓﻲ ﺍﻟﻮﺍﺣﺪﺓ ﺻﺒﺎﺣﴼ ﺍﻟﻰ ﺣﺪﻭﺙ ﺧﻼﻓﺎﺕ ﻭﺷﺠﺎﺭﺍﺕ‬

‫ﺇﻗﺘﺼﺎﺩﻳﺔ‪.‬‬

‫ﻣﻄﺒﻮﻋـــﺎﺕ ﺑﺄﻳﺔ ﻛﻤﻴﺔ‪ .‬ﻓﻤﻘـــﺎﻭﻝ ﻳﻌﻠﻦ ﻋﻦ ﻛﺘﺎﻟﻮﺝ‬

‫ﻭﺍﻟﺘﻌـــﺪﻱ ﻋﻠﻰ‬ ‫ﻳﻨﺘـــﺞ ﻋﻨﻬـــﺎ ﺍﻟﻄﻌـــﻦ ﻓﻲ ﺍﻟﺤﻘـــﻮﻕ‬ ‫ّ‬

‫ﻗـــﺪ ﻳﺒـــﺪﻭ ﺗﺼﻮﻳـــﺮ ﺻﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺑﻬﺬﺍ ﺍﻟﺸـــﻜﻞ‬

‫ﺟﺪﻳﺪ ﺃﻭ ﺣﻤﻠﺔ ﺗﺴـــﻮﻳﻖ ﻣﺒﺎﺷﺮ‪ ،‬ﺃﻭ ﻧﺎﺷﺮ ﻟﺪﻳﻪ ﻓﻜﺮﺓ‬

‫ﺍﻟﺤﺮﻳـــﺎﺕ‪ .‬ﻭﻳﺸـــﻴﺮ ﻫـــﺬﺍ ﺍﻷﻣـــﺮ ﺍﻟـــﻰ ﺃﻥ ﻣﻔﺎﻫﻴـــﻢ‬

‫ﻣﺮﺗﺒـــﻂ ﺑﺎﻟﺘﻮﺟﻬﺎﺕ ﺍﻟﺤﺎﻟﻴﺔ ﻓﻲ ﺍﻟﺴـــﻮﻕ‪ ،‬ﻻ ﺳـــﻴﻤﺎ‬

‫ﻟﻤﺠﻠﺔ ﺟﺪﻳﺪﺓ‪ ،‬ﺃﻭ ﺃﺣﺪ ﺯﻋﻤﺎﺀ ﺍﻟﺼﺤﻒ ﻳﺮﻏﺐ ﺑﻨﺸﺮ‬

‫ﺍﻟﺤﺪﻭﺩ ﻋﻦ ﻃﺒﻴﻌﺔ ﺍﻟﺴﻠﻮﻙ ﺍﻟﺒﺸﺮﻱ ﺗﻤﺜﻞ ﺍﻟﻨﺴﻴﺞ‬

‫ﻋﻨﺪﻣﺎ ﺗﺤﻴﻦ ﺃﻭﻗﺎﺕ ﻳﻜﻮﻥ ﻣﻦ ﺍﻷﻓﻀﻞ ﻓﻴﻬﺎ ﺇﻧﺘﺎﺝ‬ ‫ﻣﻄﺒﻮﻋـــﺎﺕ ﺑﻤﻘﺎﺱ )‪ (B٣‬ﺑـــﺪ ً‬ ‫ﻻ ﻣﻦ ﻣﻘﺎﺱ )‪(B١‬‬

‫ﺟﺮﻳـــﺪﺓ ﻣﺤﻠﻴﺔ ﻣﺠﺎﻧﻴﺔ ﺟﺪﻳﺪﺓ‪ ،‬ﺳـــﻴﺬﻫﺒﻮﻥ ﺟﻤﻴﻌﴼ‬

‫ﺍﻷﺻﻠﻲ ﻟﻮﺟﻮﺩﻧﺎ‪.‬‬

‫ﺇﻟﻰ ﻣﻄﺒﻌﺔ ﻳﻤﻜﻨﻬﻢ ﺍﻹﻋﺘﻤﺎﺩ ﻋﻠﻴﻬﺎ‪ ،‬ﺃﻭ ﺍﻟﻰ ﻣﻄﺒﻌﺔ‬

‫ﺍﻹﻗﺘـــﺮﺍﺡ ﻭﺍﻟﺘﻲ ﺗﻐﻨﻴﻚ ﻋﻦ ﺍﻟﻘﻴﺎﻡ ﺑﺪﺭﺍﺳـــﺔ ﺻﻨﺎﻋﺔ‬

‫‪ -‬ﺗﺼﻞ ﻫـــﺬﻩ ﺍﻟﻤﺠﺎﺩﻻﺕ ﺇﻟﻰ ﺃﻭﺟﻬﺎ ﻋﻨﺪﻣﺎ ﻳﺘﻌﻠﻖ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺘﻔﺼﻴﻼﺗﻬﺎ‪ ،‬ﻭﻣﻊ ﺫﻟﻚ ﺛﻤﺔ ﺟﺪﻝ ﺑﺴـــﻴﻂ‬

‫ﺍﻷﻣﺮ ﺑﺈﺗﺨﺎﺫ ﻗﺮﺍﺭ ﻋﻤﺎ ﺇﺫﺍ ﻛﺎﻥ ﺍﻟﻮﻗﺖ ﻣﻨﺎﺳﺒﴼ ﻹﻧﺘﺎﺝ‬

‫ﺳﻌﺮ ﻓﺎﺗﻮﺭﺓ ﺍﻟﻄﺒﺎﻋﺔ ﻳﺰﻳﺪ ﺍﻟﻬﺎﻣﺶ ﺍﻟﺨﺎﺹ ﺑﻪ‪.‬‬

‫ﺣﻮﻝ ﺇﻗﺘﺮﺍﺡ ﺃﻥ ﺍﻟﺼﻨﺎﻋﺔ ﺗﻤﺘﻠﻚ ﻋﺪﺩ ﻣﻦ ﺍﻷﻗﺴـــﺎﻡ‬

‫ﻋﻤﻠﻴـــﺔ ﻣﺎ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻮﻳﺐ ﺃﻭﻓﺴـــﺖ ﺃﻭ‬

‫ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﺈﻥ ﺗﺨﻔﻴﺾ ﺍﻷﺳـــﻌﺎﺭ ﻫﻮ ﺟﺰﺀ ﻣﻦ ﻛﻴﻔﻴﺔ‬

‫ﺍﻟﻤﺤـــﺪﺩﺓ ﻭﺍﻟﺘـــﻲ ﺗﺘﻀـــﺢ ﻟﻨـــﺎ ﻣـــﻦ ﺧـــﻼﻝ ﺍﻟﻄﺮﻕ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﺍﻷﻭﻓﺴﺖ ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓﺮﺥ‪.‬‬

‫ﺍﻟﺘﻲ ﻳﺘﻢ ﺑﻬـــﺎ ﺟﻠﺐ ﺍﻟﻜﻠﻤﺔ ﺍﻟﻤﻄﺒﻮﻋـــﺔ ﻟﻠﻌﺎﻣﺔ ﻣﻦ‬

‫ﻳﻨﻈـــﺮ ﺍﻟﻌﺪﻳـــﺪ ﻣـــﻦ ﺍﻟﻨـــﺎﺱ ﺇﻟـــﻰ ﻫـــﺬﺍ ﺍﻟﻨـــﻮﻉ ﻣﻦ‬

‫ﺍﻟﻨﺎﺱ‪.‬‬

‫ﺍﻟﻤﺠـــﺎﺩﻻﺕ ﻋﻠﻰ ﺃﻧﻪ ﺫﻭ ﺃﻫﻤﻴﺔ ﺑﺎﻟﻐﺔ ﺑﺎﻟﻨﺴـــﺒﺔ ﺍﻟﻰ‬

‫ﻋﻤـــﻞ ﺻﻨﺎﻋﺘﻨـــﺎ‪ ،‬ﻭﻟﻜﻦ ﻣـــﻦ ﻳﻘـــﻮﻡ ﺑﺘﺤﺪﻳﺪﻫﺎ ﻫﻮ‬ ‫ﻣﺸﺘﺮﻱ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻟﻴﺲ ﺍﻟﻄ ّﺒﺎﻉ‪ّ .‬‬ ‫ﻗﻠﺔ ﻫﻢ ﺍﻟﻄﺒﺎﻋﻮﻥ‬

‫ﺍﻟﺬﻳﻦ ﻳﺘﺤﻮﻟﻮﻥ ﻣﻦ ﻗﻄﺎﻉ ﻳﺸﻌﺮﻭﻥ ﻓﻴﻪ ﺑﺎﻟﺮﺍﺣﺔ ﻣﺎ‬

‫ﻳﻌـــﺪ ﺍﻻﻧﺘـــﺎﺝ ﺍﻟﻄﺒﺎﻋـــﻲ ﻧﻘﻄـــﺔ ﺑﺪﺍﻳـــﺔ ﺟﻴـــﺪﺓ‪ ،‬ﻭﻫﻮ‬

‫ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺸﻜﻞ ﻋﺎﻡ‪ ،‬ﺇﻻ ﺃﻥ ﺇﻋﺘﻘﺎﺩ ﻣﻦ ﻫﺬﺍ‬

‫ﻟﻢ ﺗﻈﻬﺮ ﺇﺧﺘﻴـــﺎﺭﺍﺕ ﺃﺧﺮﻯ ﺗﺘﻴﺢ ﻟﻬﻢ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ‬

‫‪ME Printer January 2009‬‬

‫ﻭﺛﻤـــﺔ ﺍﻟﻘﻠﻴﻞ ﻣـــﻦ ﺍﻷﻣﺜﻠﺔ ﺍﻟﺠﻴﺪﺓ ﺍﻟﺘـــﻲ ﺗﺆﻛﺪ ﻫﺬﺍ‬

‫ﻭﺍﻟﻌﻜـــﺲ ﺻﺤﻴـــﺢ‪ ،‬ﻭﻟﻜـــﻦ ‪ -‬ﻭﺑـــﺪﻭﻥ ﺃﺩﻧﻰ ﺷـــﻚ‬

‫ﻳﻌﺮﻓﻮﻧﻬﺎ ﻣﻦ ﻗﺒﻞ ﺃﻭ ﺗـــﻢ ﺍﻟﺘﻮﺻﻴﺔ ﺑﻬﺎ‪ ،‬ﻭﻓﻲ ﺟﻤﻴﻊ‬ ‫ﺍﻷﺣﻮﺍﻝ ﺳـــﻴﻼﺣﻆ ﺍﻟﻄﺒّﺎﻉ ﺃﻧﻪ ﻣـــﻊ ﺯﻳﺎﺩﺓ ﺗﺨﻔﻴﺾ‬

‫ﺇﻥ ﻣﻌﻈﻢ ﻣﻄﺎﺑﻊ‬ ‫ﺍﻟﻮﻳﺐﺍﻟﺘﻲﺗﻤﻜﻨﺖ‬ ‫ﻣﻦ ﺍﻟﺒﻘﺎﺀ ﻓﻲ ﺍﻟﺴﻮﻕ‬ ‫ﻗﺪ ﺣﺼﻠﺖ ﻋﻠﻰ‬ ‫‪ ٪٧٠‬ﻋﻠﻰ ﺍﻷﻗﻞ‬ ‫ﻣﻦ ﺃﻋﻤﺎﻟﻬﺎ ﺿﻤﻦ‬ ‫ﻋﻘﻮﺩﻣﺒﺮﻣﺔ‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﻃﺒﺎﻋﺔﺍﻷﻭﻓﺴﺖ‬

‫ﺳــﺆﺍﻝ ﺍﻟﻮﻳــﺐ‬ ‫ﻛﻴﻒ ُﻳﻤﻜﻦ ﻟﻠﻤﻄﺎﺑـﻊ ﺍﻟﺨﺎﺻـﺔ ﺑﻄﺒﺎﻋـﺔ ﺍﻷﻓﺮﺥ ﺃﻥ ﺗﻤﺮ‬ ‫ﻣﻦ ﺧﻼﻝ ﻣﻨﺎﻇﺮﺓ ﺍﻟﺪﺧـﻮﻝ ﺇﻟـﻰ ﻋﺎﻟـﻢ ﻃﺒﺎﻋـﺔ ﺍﻟﻮﻳـﺐ‬

‫‪ME Printer January 2009‬‬

‫ﺗﺮﺟﻤﺔ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

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‫ﻃﺎﺭﺣﴼ ﺑﻌﺾ ﺍﻷﻣﺜﻠﺔ ﻋﻠﻰ ﺫﻟﻚ‪.‬‬

‫ﺍﻟﺼﻮﺭﺓ ﺍﻟﻰ ﺍﻟﻴﻤﻴﻦ‪:‬‬

‫”ﺍﻟﺘﺮﻛﻴـــﺰ ﻋﻠـــﻰ ﺍﻟﻤﻨﻄﻘـــﺔ“ ﻛﺎﻥ ﻋﻨـــﻮﺍﻥ ﺍﻟﺠﻠﺴـــﺔ‬ ‫ﺗﺤـــﺪﺙ ﺧﻼﻟﻬـــﺎ ﺣﺴـــﻦ ﻓﺘـــﺎﺡ‪ ،‬ﻧﺎﺋـــﺐ‬ ‫ﺍﻟﺨﺎﻣﺴـــﺔ‪،‬‬ ‫ّ‬ ‫ﺍﻟﺘﺤﺮﻳﺮ ﻓﻲ ﺻﺤﻴﻔﺔ ”ﺫﻱ ﻧﺎﺷﻴﻮﻧﺎﻝ“ ﻓﻲ ﺃﺑﻮ ﻇﺒﻲ‪،‬‬

‫ﺍﻟﺪﻛﺘﻮﺭ ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﺃﺳﺘﺎﺫ ﺍﻟﻮﺳﺎﺋﻂ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ ﺟﺎﻣﻌﺔ‬ ‫ﺣﻠﻮﺍﻥ ﺑﻤﺼﺮ‬

‫ﻋﻦ ﺍﻹﻧﻄﻼﻗﺔ ﺍﻟﻨﺎﺟﺤﺔ ﻟﺼﺤﻴﻔﺘﻪ‪ .‬ﺇﻧﻄﻠﻘﺖ ﺑﻌﺪﻫﺎ‬ ‫ﺣﻠﻘـــﺔ ﻧﻘﺎﺷـــﻴﺔ ﺑﻌﻨـــﻮﺍﻥ ”ﺍﻟﻤﺘﻄﻠﺒـــﺎﺕ ﺍﻟﻤﺤﻠﻴﺔ‪ ،‬ﻣﺎ‬ ‫ﺍﻟﻤﻄﻠﻮﺏ ﺑﺎﻟﻔﻌﻞ“‪ ،‬ﺗﺨﻠﻠﺘﻬﺎ ﻣﺤﺎﺿﺮﺓ ﻟﺰﻳﺎﺩ ﺗﻮﻳﻨﻲ‪،‬‬ ‫ﺍﻟﺮﺋﻴـــﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﺸـــﺮﻛﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﻌﺎﻭﻧﻴﺔ ﻓﻲ‬ ‫ﻟﺒﻨﺎﻥ‪ ،‬ﺗﻼ ﺫﻟﻚ ﺟﻠﺴـــﺔ ﻧﻘﺎﺷﻴﺔ ﻗﺎﻡ ﺑﺈﺩﺍﺭﺗﻬﺎ ﻛﻞ ﻣﻦ‬ ‫ﺗﻴﻤﻮﺭ ﻋﺒﺪ ﺍﻟﺤﺴـــﻴﺐ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻭﻋﻀﻮ ﻣﺠﻠﺲ‬ ‫ﺇﺩﺍﺭﺓ ﺻﺤﻴﻔـــﺔ ﺍﻷﻫﺮﺍﻡ ﺍﻟﻤﺼﺮﻳﺔ‪ ،‬ﻭﺣﺴـــﻨﻲ ﺍﻟﺰﺍﻫﺪ‪،‬‬ ‫ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﻌـــﺎﻡ ﻟﺼﺤﻴﻔﺔ ﺍﻷﺧﺒـــﺎﺭ ﺍﻟﻤﺼﺮﻳـــﺔ‪ ،‬ﻭﺯﻳﺎﺩ‬ ‫ﺗﻮﻳﻨﻲ ﻭﺍﻟﺪﻛﺘﻮﺭ ﺟﻮﺭﺝ ﺳﻴﻤﻮﻧﻴﺎﻥ‪.‬‬ ‫ﻭﺗﺨﻠﻠﻬـــﺎ ﻣﺪﺍﺧﻠﺘﻴـــﻦ‪ :‬ﺍﻷﻭﻟﻰ ﻟﻤﻮﺭﻳﺘﺲ ﺷـــﻮﺍﺭﺯ‪،‬‬

‫ﺍﻷﻭﺳـــﻂ ﻭﺃﻓﺮﻳﻘﻴـــﺎ‪ ،‬ﻭﻣﻘﺮﻫـــﺎ ﺍﻹﻣـــﺎﺭﺍﺕ‪ ،‬ﻭﻣـــﺎﺭﻙ‬

‫ﺍﻟﻤﺴﺘﺸﺎﺭ ﺍﻷﻗﺪﻡ ﻓﻲ ﺷﺮﻛﺔ ”ﺁﻱ ﻣﻴﺪﻳﺎ“ ﺍﻷﻟﻤﺎﻧﻴﺔ‪،‬‬

‫ﺳـــﺎﻧﺪﺱ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﺘﺴـــﻮﻳﻖ ﻓﻲ ﺻﺤﻴﻔﺔ ﺍﻟﺠﺎﺭﺩﻳﺎﻥ‬

‫ﺷـــﺮﺡ ﻓﻴﻬﺎ ﻋﻠﻢ ﻣﻨﻬـــﺞ ﺍﻹﺧﺘﻴﺎﺭ ﻋﻨﺪ ﺍﻹﺳـــﺘﺜﻤﺎﺭ‬

‫ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ‪.‬‬

‫ﺑﻤﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺟﺪﻳﺪﺓ‪ ،‬ﻭﺍﻟﺜﺎﻧﻴﺔ ﻟﻐﻨﺘﺮ ﺑﻴﻠﻤﻴﻴﺮ ﻣﻦ‬

‫ﻭﺷـــﻬﺪﺕ ﺍﻟﺠﻠﺴـــﺔ ﺍﻟﺜﺎﻟﺜﺔ ﺃﻳﻀﴼ ﺇﻟﻘـــﺎﺀ ﻣﺤﺎﺿﺮﺍﺕ‬

‫ﺷـــﺮﻛﺔ ”ﺟﻲ ﺑـــﻲ ﺑﺮﻭﺟﻜﺘﻤﺎﻧﺎﺟﻤﻨـــﺖ“ ﺍﻷﻟﻤﺎﻧﻴﺔ‪،‬‬

‫ﻟﻜﻞ ﻣﻦ ﺍﻟﺒﺮﻭﻓﻴﺴﻮﺭ ﺍﻟﺪﻛﺘﻮﺭ ﺁﺭﻓﺪ ﻫﺒﻠﺮ ﻣﻦ ﻣﻌﻬﺪ‬

‫ﺍﻟﺘـــﻲ ﺗﺤـــﺪﺙ ﻓﻴﻬـــﺎ ﻋـــﻦ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﺎﻛﻴﻨـــﺎﺕ‬

‫ﺗﻜﻨﻮﻟﻮﺟﻴـــﺎ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻹﻋـــﻼﻡ ﺑﺠﺎﻣﻌﺔ ﺷـــﻤﻨﻴﺘﺰ‬

‫ﺟﺪﻳﺪﺓ‪ ،‬ﻣﻊ ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﺍﻟﻤﻔﻬﻮﻡ ﺍﻟﺘﻘﻨﻲ‪.‬‬

‫ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴـــﺎ ﻓﻲ ﺃﻟﻤﺎﻧﻴـــﺎ‪ ،‬ﻭﺩﺍﻟﻴﺎ ﺍﻟﺠﻨـــﺪﻱ‪ ،‬ﻣﺪﻳﺮﺓ‬

‫ﻭﺗﻀﻤﻨﺖ ﺍﻟﺠﻠﺴـــﺔ ﺍﻟﺜﺎﻧﻴﺔ ﺃﻳﻀـــﴼ ﺇﻟﻘﺎﺀ ﻣﺤﺎﺿﺮﺍﺕ‬

‫ﺍﻟﻤﻮﺍﺭﺩ ﺍﻟﺒﺸـــﺮﻳﺔ ﻭﺍﻹﺩﺍﺭﺓ ﻓـــﻲ ﺻﺤﻴﻔﺔ ﺍﻟﻤﺼﺮﻱ‬

‫ﻟـــﻜﻞ ﻣـــﻦ ﺳـــﺎﻣﺮ ﻋﺒـــﺪ ﺍﻟﻘـــﺎﺩﺭ‪ ،‬ﻣﺪﻳـــﺮ ﺍﻟﺘﺤﻀﻴﺮ‬

‫ﺍﻟﻴﻮﻡ ﻓﻲ ﻣﺼﺮ‪ ،‬ﻭﺑﻴﻨﺠـــﺖ ﺇﻧﺠﻮﻭﻝ‪ ،‬ﺭﺋﻴﺲ ﺗﻄﻮﻳﺮ‬

‫ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ ﺷـــﺮﻛﺔ ﻣﺴـــﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻓﻲ‬

‫ﺍﻟﺘﺤﺮﻳـــﺮ ﻓـــﻲ ”ﻧﻮﺭﻛﻮﺑﻴﻨﺠـــﺲ ﺗﻴﺪﻧﻴﻨﺠـــﺮ“ ﻓـــﻲ‬

‫ﺍﻹﻣـــﺎﺭﺍﺕ‪ ،‬ﻭﺭﺍﺋـــﻒ ﺍﻟﻤﺸـــﻨﻮﻕ‪ ،‬ﻣﺪﻳـــﺮ ﺍﻹﻧﺘﺎﺝ ﻓﻲ‬

‫ﺍﻟﺴﻮﻳﺪ‪.‬‬

‫ﻣﻄﺒﻌـــﺔ ﺍﻟﻴﻤﺎﻣـــﺔ ﺑﺎﻟﻤﻤﻠﻜـــﺔ ﺍﻟﻌﺮﺑﻴـــﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‪.‬‬

‫ﺃﻣﺎ ﺍﻟﻴﻮﻡ ﺍﻟﺜﺎﻧﻲ ﻭﺍﻷﺧﻴﺮ ﻣﻦ ﺍﻟﻤﺆﺗﻤﺮ ﻓﻘﺪ ﺃﺳـــﺘﻬﻞ‬

‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟـــﻚ‪ ،‬ﺇﺷـــﺘﻤﻠﺖ ﻗﺎﺋﻤـــﺔ ﺍﻟﻤﺘﺤﺪﺛﻴﻦ ﻓﻲ‬

‫ﺑﺠﻠﺴـــﺔ ﺭﺍﺑﻌـــﺔ ﺣﻤﻠـــﺖ ﻋﻨـــﻮﺍﻥ ”ﻧﻤـــﺎﺫﺝ ﺍﻟﻌﻤﻞ“‪،‬‬

‫ﺍﻟﺠﻠﺴـــﺔ ﺍﻟﺜﺎﻧﻴـــﺔ ﻋﻠـــﻰ ﺟﺎﺑﻲ ﻓـــﺎﻥ ﺩﻓﻨﺘـــﺮ‪ ،‬ﻣﺪﻳﺮﺓ‬

‫ﻗـــﺪﻡ ﺧﻼﻟﻬـــﺎ ﺍﻟﺪﻛﺘﻮﺭ ﻋـــﺰﺍﻡ ﺑﻦ ﻣﺤﻤـــﺪ ﺍﻟﺪﺧﻴﻞ‪،‬‬ ‫ّ‬

‫ﻣﺸـــﺮﻭﻉ ”ﻫﻮﻳﻜﺴـــﺘﺮﺍ ﺑـــﻮﻡ ﺃﻭﻓﺴـــﺖ ﺭﻭﺗﺎﺗﻲ“ ﻣﻦ‬

‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻠﻤﺠﻤﻮﻋﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻸﺑﺤﺎﺙ‬

‫ﻫﻮﻟﻨﺪﺍ‪ ،‬ﻭﺭﻭﻻﻧﺪ ﺛﻴﺲ ﻣﻦ ﺇﻓﺮﺍ‪.‬‬

‫ﻭﺍﻟﺘﺴـــﻮﻳﻖ‪ ،‬ﻭﺭﻗﺔ ﻋﻤﻞ‪ ،‬ﺫﻛﺮ ﻓﻴﻬﺎ ﺃﻭﺟﻪ ﺍﻹﺧﺘﻼﻑ‬

‫ﺗﻄﺮﻗﺖ ﺍﻟﺠﻠﺴﺔ ﺍﻟﺜﺎﻟﺜﺔ ﺍﻟﻰ ﻗﻄﺎﻉ ﺍﻟﻨﺸﺮ‪ ،‬ﻭﺗﻀﻤﻨﺖ‬ ‫ﺛﻼﺙ ﻣﺤﺎﺿﺮﺍﺕ ﻟﻠﺪﻛﺘﻮﺭ ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‪،‬‬

‫ﺑﻴـــﻦ ﺍﻟﻨﺎﺷـــﺮ ﻭﺍﻟﻄ ّﺒﺎﻉ ﻭﺗﻔﺴـــﻴﺮﻩ ﻟﻤﻔﻬـــﻮﻡ ﻧﻤﻮﺫﺝ‬

‫ﺍﻟﻌﻤـــﻞ‪ .‬ﺃﻋﻘـــﺐ ﺫﻟﻚ ﻣﺤﺎﺿـــﺮﺓ ﻟﻤﺎﺭﻙ ﺷـــﺎﻟﻴﻨﻮﺭ‪،‬‬

‫ﺗﻨـــﺎﻭﻝ ﻓﻴﻬـــﺎ ﺗﺸـــﻜﻴﻞ ﻭﺑﻨـــﺎﺀ ﺍﻟﻌﻼﻣـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‪،‬‬

‫ﻋﻀﻮ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ”ﺇﻧﻤـــﺎ“ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ‪،‬‬

‫ﻭﺗﺨﻠﻠﻬﺎ ﻣﺪﺍﺧﻠﺘﻴﻦ ﻟﺪﻭﺟﻼﺱ ﺃﻭﻛﺎﺳﺎﻛﻲ‪ ،‬ﺍﻟﻤﺪﻳﺮ‬

‫ﺗﺤـــﺪﺙ ﻓﻴﻬـــﺎ ﻋـــﻦ ﺟﺎﺫﺑﻴـــﺔ ﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻟﻤﺘﻨﻘﻠـــﺔ‬

‫ﺍﻹﻗﻠﻴﻤﻲ ﻟﺠﻤﻌﻴﺔ ﺍﻟﺘﺼﺎﻣﻴﻢ ﺍﻟﺠﺪﻳﺪﺓ ﻓﻲ ﺍﻟﺸـــﺮﻕ‬

‫ﻭﺧﺪﻣـــﺔ ”ﻭﺍﺏ“ ﻭﺍﻟﻤﺴـــﺘﻘﺒﻞ ﺍﻟﺬﻱ ﺗﺘﺠﻬـــﺎﻥ ﺍﻟﻴﻪ‪،‬‬

‫ﺃﻗﻴﻢ ﻋﻠﻰ ﻫﺎﻣﺶ ﺍﻟﻤﺆﺗﻤﺮ ﻣﻌﺮﺽ ﻣﺼ ّﻐﺮ‪ ،‬ﺷﺎﺭﻛﺖ‬ ‫ﻓﻴﻪ ﻋﺸـــﺮ ﺷـــﺮﻛﺎﺕ‪ ،‬ﻛﺎﻥ ﻣـــﻦ ﺑﻴﻨﻬﺎ ﻛـــﻲ ﺑﻲ ﺃﻱ‪،‬‬ ‫ﻭﻛﻮﺩﺍﻙ‪ ،‬ﻭﻛﻮﺍﺭﻙ ﺃﻛﺴـــﺒﺮﺱ‪ ،‬ﻭﺑﻮﻧﻐﺮﺍﺱ ﻷﻧﻈﻤﺔ‬ ‫ﺍﻟﻨﺸﺮ‪ ،‬ﻭﺟﻮﺱ ﻭﻏﻴﺮﻫﺎ‪.‬‬ ‫ﻳﺬﻛـــﺮ ﺃﻥ ﺍﻟﻤﺆﺗﻤـــﺮ ﻋﻘﺪ ﺑﺮﻋﺎﻳﺔ ﺷـــﺮﻛﺔ )ﺁﺗﻴﻜﺲ(‬ ‫ﻭ)ﺃﻛﻔﺎ( ﻭ)ﺑﺎﺭﻧﺸﻲ( ﻭ)ﺟﻮﺱ ﺍﻟﺪﻭﻟﻴﺔ( ﻭ)ﺑﻮﻧﻐﺮﺍﺱ(‬ ‫ﻭ)ﻛـــﻲ ﺑـــﻲ ﺃﻱ( ﻭ)ﻛـــﻮﺩﺍﻙ( ﻭ)ﻛﻴـــﻮ ﺁﻱ ﺑـــﺮﺱ‬

‫ﺍﻟﺼﻮﺭﺓ ﻓﻲ ﺍﻷﺳﻔﻞ‪:‬‬ ‫ﺭﻭﻻﻧﺪ ﺛﻴﺲ‬ ‫ﻣﺪﻳﺮ ﺍﻷﺑﺤﺎﺙ ﻓﻲ ﻣﻨﻈﻤﺔ ﺇﻓﺮﺍ‬

‫ﻛﻮﻧﺘﺮﻭﻝ( ﻭ)ﻣﻮﻟﺮ ﻣﺎﺭﺗﻴﻨﻲ( ﻭ)ﻧﻮﻟﻴﺪﺝ ﻓﻴﻮ(‪.‬‬

‫ﺷﺎﻫﺪ �ﺣﺪ� �ﻟﺘﻘﻨﻴﺎ� �ﻟﺘﻲ ﺳﻴﺘﻢ ﻋﺮﺿﻬﺎ ﻓﻲ‬

‫ﻣﻌﺮ� ﺟـﻠﻒ ﺑـﺎ�‬

‫�ﻟﺬ� ﺳﻴﻘﺎ� ﻓﻲ ﻣﺮﻛﺰ ﻣﻌﺎ�� ﻣﻄﺎ� �ﺑﻲ ﻟﻠﻔﺘﺮ� ﻣﻦ ‪� ٩ – ٦‬ﺑﺮﻳﻞ ‪٢٠٠٩‬‬ ‫�ﺗﻌ ّﺮ� ﻋﻠﻰ‪:‬‬

‫��ﺳﺘﻤﻊ �ﻟﻰ ﻣﺘﺤﺪﺛﻴﻦ ﻣﻦ �� ﻟﺴﻮ� ﻣﻦ ﻗﺒﻴﻞ ﻳﻮﻧﻴﻠﻴﻔﺮ‪ ،‬ﺗﺘﺮ�ﺑﺎ�‪ ،‬ﻣﻜﺔ ﻛﻮﻻ‪� ،‬ﻟﻤﻨﻄﻘﺔ �ﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎ� �ﻹﻋﻼﻣﻲ‪ ،‬ﻏﺮﻓﺔ ﺗﺠﺎ�� ﺻﻨﺎﻋﺔ �ﺑﻲ‪� �� ،‬ﺗﺶ �� ﻏﻴﺮﻫﻢ‪.‬‬ ‫ُﻳﻤﻜﻦ ﻟــ ﻣﺆﺗﻤﺮ ﺟﻠﻒ ﺑﺎ� ﻟﻠﻘﻴﺎ�� ﻟﻔﻜﺮﻳﺔ �ﻣﻌﺮ� ﺟﻠﻒ ﺑﺎ�‪ُ �� ،‬ﻳﺤﺪﺛﺎ ﻓﺮﻗ� ﻓﻲ ﻋﻤﻠﻚ‪ ،‬ﻟﺬ� ﻻ ﺗﻔﻮ� ﻋﻠﻴﻚ ﻓﺮﺻﺔ ﺣﻀﻮ�ﻫﻤﺎ ﻣﻊ �ﻟﻌﻠﻢ �� ﻟﺪﺧﻮ� ﺳﻴﻜﻮ� ﻣﺠﺎﻧ�‪.‬‬ ‫ﻟﻤﻌﺮﻓﺔ �ﻟﻤﺰﻳﺪ ﻋﻦ ﻛﻴﻔﻴﺔ �ﻟﺘﺴﺠﻴﻞ‪ ،‬ﻳﺮﺟﻰ �ﻳﺎ�� ﻣﻮﻗﻌﻨﺎ‪:‬‬

‫‪www.gulfpack.info‬‬

‫�� ﻣﻦ ﺧﻼ� �ﻹﺗﺼﺎ� ﺑﻨﺎ ﻋﻠﻰ ��ﻗﺎ� �ﻟﻬﻮ�ﺗﻒ �ﻟﺘﺎﻟﻴﺔ‪:‬‬

‫‪+971 4 286 7755 �� +44 208 391 0999‬‬

‫ﺟـﺪﻳــﺪ‬ ‫‪٢٠٠٩‬‬ ‫‪Sole Industry Media Partner‬‬

‫‪ME Printer January 2009‬‬

‫�ﺣﺪ� �ﻹﺑﺘﻜﺎ�� ﻓﻲ ﻗﻄﺎﻋﻲ ﺻﻨﺎﻋﺔ �ﻟﺘﻐﻠﻴﻒ ��ﻟﺘﺤﻮﻳﻞ‬ ‫ﻛﻴﻔﻴﺔ ﺗﻮﻇﻴﻒ �ﻟﺘﻐﻠﻴﻒ ﺑﻤﺎ ﻳﺘﻼﺋﻢ ﻣﻊ �ﺣﺘﻴﺎﺟﺎ� ﻋﻤﻠﻚ‬ ‫ﺗﻘﻨﻴﺎ� �ﻧﺘﺎ� �ﺗﺼﻨﻴﻊ �ﻟﻤﻮ�� ﻹﺳﺘﻬﻼﻛﻴﺔ‬ ‫�ﺣﺪ� �ﻟﺘﻮﺟﻬﺎ� �ﻟﻤﺘﺒﻌﺔ ﻓﻲ ﺻﻨﺎﻋﺔ ﺗﻘﻨﻴﺎ� �ﻟﻄﺒﺎﻋﺔ‬ ‫ﻓﺮ� �ﺳﺘﺜﻤﺎ�ﻳﺔ ﺟﺪﻳﺪ� ﻟﻤﺼ ّﻨﻌﻲ ﺑﻄﺎﻗﺎ� �ﻟﺘﻐﻠﻴﻒ‬ ‫ﻓﺮ� �ﺳﺘﺜﻤﺎ�ﻳﺔ ﻓﻲ �ﻟﺴﻮ� �ﻟﻠﻮﺟﺴﺘﻴﺔ‬

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‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺍﻹﻣـــﺎﺭﺍﺕ‪» :‬ﺳﻴﻢ ‪ «٢٠٠٨‬ﻳﻌﺮﺽ ﺣﻠﻮ ً‬ ‫ﻻ ﺇﻗﺘﺼﺎﺩﻳـﺔ ﻟﻠﺘﺴﻮﻳـﻖ ﺍﻹﻋﻼﻧـﻲ‬ ‫ﻓـﻲ ﺃﺑﻮ ﻇﺒـﻲ‬ ‫ﻋﺎﺻﻤﺔ ﺍﻹﻣﺎﺭﺍﺕ ﺗﻌﺰّﺯ ﺛﻘﺔ ﺍﻟﻤﺴﺘﺜﻤﺮﻳﻦ ﻣﻦ ﺧﻼﻝ ﺇﺳﺘﻀﺎﻓﺔ ﺍﻟﻤﻌﺮﺽ ﺍﻷﻭﻝ ﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺘﺼﻮﻳﺮ ﻭﺍﻹﻋﻼﻡ‬ ‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻣﺜﻞ )ﺃﺗﺶ ﺑـــﻲ( ﻭ)ﺯﻳﺮﻭﻛﺲ(‬

‫ﻟﻠﺘﺒﺎﻃـــﺆ ﺍﻻﻗﺘﺼـــﺎﺩﻱ ﺍﻟﻌﺎﻟﻤـــﻲ‪ .‬ﻭﺑﺎﻟﻄﺒـــﻊ ﻫﻨـــﺎﻙ‬

‫ﻭ)ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺰ( ﻭ)ﺭﻭﻻﻧـــﺪ( ﺑﻌـــﺮﺽ ﺃﺣـــﺪﺙ‬

‫ﻗﻄﺎﻋـــﺎﺕ ﻣﻌﻴﻨﺔ ﻣﺜﻞ ﺍﻟﻌﻘـــﺎﺭﺍﺕ ﺗﻤﺮ ﺑﺄﻭﻗﺎﺕ ﺻﻌﺒﺔ‬

‫ﺗﻘﻨﻴﺎﺗﻬﺎ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ‪.‬‬

‫ﺍﻻ ﺃﻥ ﺗﻌﺎﻣﻼﺗﻨـــﺎ ﺗﺸـــﻤﻞ ﺟﻤﻴﻊ ﺍﻟﻘﻄﺎﻋـــﺎﺕ ﻭﻫﺬﻩ‬

‫ﻭﺑﻬـــﺬﺍ ﺍﻟﺼـــﺪﺩ‪ ،‬ﻗﺎﻝ ﺩﻳﻮﻥ ﺳـــﻮﺍﻧﺒﻮﻝ ﻣﺪﻳـــﺮ ﺗﻄﻮﻳﺮ‬

‫ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺧﺪﻣﺘﻨﺎ ﺑﺼﻮﺭﺓ ﺟﻴﺪﺓ ﺍﻟﻰ ﺍﻵﻥ“‪.‬‬

‫ﺍﻷﻋﻤـــﺎﻝ ﻓﻲ ﺯﻳﺮﻭﻛـــﺲ ﺍﻻﻣـــﺎﺭﺍﺕ‪” :‬ﺇﻥ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﻭﺷـــﻬﺪ )ﺳـــﻴﻢ ‪ (٢٠٠٨‬ﺇﻗﺎﻣﺔ ﺛﻼﺙ ﻓﻌﺎﻟﻴﺎﺕ ﺗﺤﺖ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻫﻲ ﻣﻦ ﺍﻟﺠـــﻮﺩﺓ ﻭﺍﻟﺘﻨﻮﻉ ﺑﺤﻴﺚ‬

‫ﺳـــﻘﻒ ﻭﺍﺣﺪ ﻻﻟﺘﻘـــﺎﺀ ﺻﺎﻧﻌﻲ ﺍﻟﻘـــﺮﺍﺭ ﺍﻟﻤﻬﻤﻴﻦ ﻣﻦ‬

‫ﺃﻥ ﺍﻟﻤﺴـــﺘﺨﺪﻡ ﺍﻟﻨﻬﺎﺋﻲ ﻟﻴﺲ ﻭﺣـــﺪﻩ ﺍﻟﺬﻱ ﻳﺠﺪﻫﺎ‬

‫ﻛﺎﻓـــﺔ ﻗﻄﺎﻋـــﺎﺕ ﺍﻟﺘﺴـــﻮﻳﻖ ﻓـــﻲ ﺃﻧﺤـــﺎﺀ ﺍﻟﻤﻨﻄﻘـــﺔ‪.‬‬ ‫ﻭﺗﺸـــﻤﻞ ﺍﻟﻘﻄﺎﻋـــﺎﺕ ﺍﻟﺘـــﻲ ّ‬ ‫ﺭﻛـــﺰ ﻋﻠﻴﻬـــﺎ ﺍﻟﻤﻌﺮﺽ‬

‫ﻣـــﻦ ﻭﻛﺎﻻﺕ ﺍﻟﺪﻋﺎﻳـــﺔ ﻭﺍﻻﻋـــﻼﻥ ﻭﻣﺮﺍﻛﺰ ﺍﻟﻨﺴـــﺦ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻼﻓﺘـــﺎﺕ ﺍﻻﻋﻼﻧﻴﺔ ﺑﻤﺨﺘﻠـــﻒ ﺃﻧﻮﺍﻋﻬﺎ‬

‫ﻭﺣﺘﻰ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺼﻐﻴﺮﺓ ﻭﺍﻟﻤﺘﻮﺳﻄﺔ ﺍﻟﺤﺠﻢ ﺗﺘﺒﻨﻰ‬

‫ﻭﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﺮﻗﻤﻲ ﻭﺍﻟﺘﺨﺰﻳﻦ ﻭﺍﻷﺟﻬﺰﺓ ﻭﺍﻟﻤﻌﺎﻟﺠﺔ‬

‫ﻫﺬﻩ ﺍﻟﺤﻠﻮﻝ“‪.‬‬

‫ﻭﻭﺳـــﺎﺋﻞ ﺍﻹﻋﻼﻡ ﺍﻻﻟﻜﺘﺮﻭﻧﻴـــﺔ ﻭﺍﻹﻧﺘﺎﺝ ﺍﻹﻋﻼﻧﻲ‬

‫ﻣﻦ ﺟﺎﻧﺒﻪ‪ ،‬ﺫﻛﺮ ﻋﺒﻴﺪ ﻛﺮﻳﻢ ﻣﺪﻳﺮ ﺃﻧﺸـــﻄﺔ ﺍﻟﺠﺮﺍﻓﻴﻚ‬

‫ﻭﺍﻟﺘﺴﻮﻳﻖ ﻭﺍﻟﻌﻼﻗﺎﺕ ﺍﻟﻌﺎﻣﺔ ﻭﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ‬

‫ﻓـــﻲ ﺯﻳﺮﻭﻛﺲ ﺍﻹﻣـــﺎﺭﺍﺕ‪ ،‬ﺇﻥ ﺍﻟﻌﺎﺋﺪ ﻋﻠﻰ ﺍﻻﺳـــﺘﺜﻤﺎﺭ‬

‫ﻭﺍﻹﻋﻼﻡ ﺍﻟﺠﺪﻳﺪ ﻭﺍﻟﻔﻌﺎﻟﻴﺎﺕ ﻭﺍﻟﻤﻌﺎﺭﺽ ﻭﺍﻟﺘﺮﻓﻴﻪ‪.‬‬

‫ﺑﻬﺬﺍ ﺍﻟﻨﻮﻉ ﻣﻦ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻳﺘﺮﺍﻭﺡ ﺑﻴﻦ ‪ ١٢‬ﺷﻬﺮﴽ ﺍﻟﻰ ‪٣‬‬

‫ﻛﻤﺎ ﺷـــﻬﺪ ﺍﻟﻤﻌﺮﺽ ﻫﺬﺍ ﺍﻟﻌﺎﻡ ﻋﻘﺪ ﺛﻼﺙ ﻣﻨﺘﺪﻳﺎﺕ‬

‫ﺳﻨﻮﺍﺕ‪ ،‬ﻭﻫﺬﺍ ﻳﻌﺘﻤﺪ ﻋﻠﻰ ﻛﻤﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻨﺠﺰﺓ‪.‬‬

‫ﻣﺘﺨﺼﺼﺔ ﺣـــﻮﻝ ﺃﺣـــﺪﺙ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﻭﺍﻹﺗﺠﺎﻫﺎﺕ‬

‫ﻭﺗﻌـــﺪ ﻫـــﺬﻩ ﺍﻷﻧﺒـــﺎﺀ ﺟﻴﺪﺓ ﻟﻠﻤﺴـــ ّﻮﻗﻴﻦ ﻓـــﻲ ﺍﻟﻮﻗﺖ‬

‫ﻓﻲ ﺍﻹﻋـــﻼﻡ ﺍﻟﺠﺪﻳﺪ ﻭﺍﻟﻼﻓﺘﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﻭﺍﻹﻋﻼﻥ‬

‫ﺇﻗﺘﺼﺎﺩﻳـــﺔ ﺍﻟﺘﻜﺎﻟﻴﻒ ﻭﺇﻧﻤﺎ ﻧﺠـــﺪ ﺃﻥ ﺃﻋﺪﺍﺩﴽ ﻣﺘﺰﺍﻳﺪﺓ‬

‫ﺇﺳـــﺘﻀﺎﻓﺖ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻹﻣﺎﺭﺍﺗﻴﺔ ﺃﺑـــﻮ ﻇﺒﻲ ﻓﻌﺎﻟﻴﺎﺕ‬ ‫ﺍﻟﺪﻭﺭﺓ ﺍﻷﻭﻟﻰﻟﻤﻌﺮﺽ ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺘﺼﻮﻳﺮﻭﺍﻹﻋﻼﻡ‬ ‫)ﺳﻴﻢ ‪ ،(٢٠٠٨‬ﺍﻟﻤﻌﺮﺽ ﺍﻟﺘﺠﺎﺭﻱ ﺍﻟﻤﺘﺨﺼﺺ ﻓﻲ‬ ‫ﺍﻟﻤﻨﻄﻘﺔ ﻟﻘﻄﺎﻉ ﺍﻻﺗﺼﺎﻻﺕ ﺍﻟﺘﺴـــﻮﻳﻘﻴﺔ ﺍﻹﻗﻠﻴﻤﻲ‪،‬‬ ‫ﺍﻟـــﺬﻱ ﺃﻗﻴﻢ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪ ٢٧ – ٢٥‬ﻧﻮﻓﻤﺒﺮ ﻓﻲ ﻣﺮﻛﺰ‬ ‫ﺃﺑﻮﻇﺒﻲ ﺍﻟﻮﻃﻨـــﻲ ﻟﻠﻤﻌﺎﺭﺽ‪ ،‬ﻭﺷـــﺎﺭﻛﺖ ﻓﻴﻪ ﻣﺠﻠﺔ‬ ‫‪ ME Printer‬ﺑﺼﻔﺔ ﻋﺎﺭﺽ‪.‬‬ ‫ﻭﺷـــﻬﺪﺕ ﻗﺎﻋﺎﺕ ﺍﻟﻤﻌﺮﺽ ﻋـــﺮﺽ ﺃﺣﺪﺙ ﺗﻘﻨﻴﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻻﺳـــﻴﻤﺎ ﻓﻴﻤﺎ ﻳﺘﻌﻠـــﻖ ﺑﺎﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﻤﺤﻠﻴﺔ ﺍﻟﺘﻲ ﺗﺸـــﺘﻤﻞ ﻋﺎﺩﺓ ﻋﻠﻰ ﻃﺒﺎﻋﺔ ﺍﻟﻜﻤﻴﺎﺕ‬ ‫ﺍﻟﺼﻐﻴـــﺮﺓ ﻭﺍﻟﺴـــﺮﻳﻌﺔ ﻭﻃﺒﺎﻋﺔ ﺍﻟﻤﻘﺎﺳـــﺎﺕ ﺍﻟﻜﺒﻴﺮﺓ‪.‬‬ ‫ﻭﺗﻀﻤﻨـــﺖ ﻗﺎﺋﻤـــﺔ ﺍﻟﻌﺎﺭﺿﻴـــﻦ ﻋﻠﻰ ﺃﺳـــﻤﺎﺀ ﻛﺒﺮﻯ‬

‫ﺍﻟﺤﺎﻟﻲ ﺧﺎﺻﺔ ﻓﻲ ﻇﻞ ﻟﺠﻮﺀ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻰ ﻣﺮﺍﺟﻌﺔ‬

‫ﺍﻟﺨﺎﺭﺟﻲ‪ .‬ﻭﺃﺳﺘﻀﺎﻑ ﺍﻟﻤﻌﺮﺽ ﺃﻳﻀﴼ ﺛﻼﺙ ﻧﺪﻭﺍﺕ‬

‫ﻣﻴﺰﺍﻧﻴﺎﺗﻬـــﺎ ﺍﻟﺘﺴـــﻮﻳﻘﻴﺔ ﻭﺍﻟﻀﻐـــﻂ ﻋﻠـــﻰ ﻣﺴـــﺆﻭﻟﻲ‬

‫ﻣﺘﺨﺼﺼـــﺔ ﻣﻮﺟﻬﺔ ﻟﻠﺨﺒـــﺮﺍﺀ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺳـــﻮﻕ‬

‫ﺍﻟﺘﺴﻮﻳﻖ ﻟﺰﻳﺎﺩﺓ ﺍﻟﻌﺎﺋﺪﺍﺕ‪.‬‬

‫ﺍﻟﺘﺴﻮﻳﻖ ﻭﺍﻹﻋﻼﻥ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪.‬‬

‫ﺇﻻ ﺃﻥ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺧﺒﺮﺍﺀ ﺍﻟﻄﺒﺎﻋﺔ ﻳﻠﻤﺴﻮﻥ ﺭﺩﻭﺩ ﻓﻌﻞ‬

‫ﻣـــﻦ ﺟﺎﻧﺒﻪ‪ ،‬ﻗﺎﻝ ﺳﺒﻨﺴـــﺮ ﻓﻴﻠﻜﺲ ﻣﺪﻳـــﺮ ﺍﻟﻤﻌﺮﺽ‪:‬‬

‫ﻣﺘﺒﺎﻳﻨﺔ ﻟﻠﺴـــﻮﻕ‪ ،‬ﻭﻣﻨﻬﻢ ﺗﺸﺎﻧﺪﺭﺍﺳﻴﻜﺎﺭ ﺗﺎﻣﺒﻲ ﻭﻫﻮ‬

‫”ﺗﻌﺎﻟﺞ ﻧﺪﻭﺍﺗﻨﺎ ﻫﺬﻩ ﻗﻀﺎﻳﺎ ﺟﻮﻫﺮﻳﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﺘﺴﻮﻳﻖ‬

‫ﺧﺒﻴﺮ ﺗﺸـــﻄﻴﺐ ﻓـــﻲ ﻫﻮﻟﻴﻮﺱ ﺑﺪﺑﻲ‪ ،‬ﻭﻫﻲ ﺷـــﺮﻛﺔ‬

‫ﻭﺍﻻﻋﻼﻥ ﻭﻫﻲ ﺗﻤﺜﻞ ﺍﻟﻌﻨﺎﺻﺮ ﺍﻻﺳﺎﺳﻴﺔ ﻟﻠﻤﻌﺮﺽ“‪.‬‬

‫ﻣﺘﺨﺼﺼـــﺔ ﺑﺎﻟﺘﻠﻤﻴـــﻊ ﺍﻟﻨﻬﺎﺋﻲ ﻭﺣﻤﺎﻳـــﺔ ﻣﻄﺒﻮﻋﺎﺕ‬

‫ﻭﺃﺿﺎﻑ‪” :‬ﺍﻟﺘﻮﺍﻓﻖ ﻭﺍﺿﺢ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻠﻤﺸـــﺎﺭﻛﻴﻦ‪ ،‬ﺇﺫ‬

‫ﺍﻟﻠﻮﺣـــﺎﺕ ﺍﻻﻋﻼﻧﻴـــﺔ ﺍﻟﺨﺎﺭﺟﻴﺔ ﻣﻦ ﺍﻵﺛـــﺎﺭ ﺍﻟﻀﺎﺭﺓ‬

‫ﻣﻊ ﻣﻨﺎﻗﺸـــﺔ ﻗﻀﺎﻳﺎ ﺍﻟﻘﻄـــﺎﻉ ﺍﻟﺤﺎﻟﻴﺔ ﻭﺍﻟﻤﺴـــﺘﻘﺒﻠﻴﺔ‬

‫ﻟﻼﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺠﺴـــﻴﺔ ﻭﺍﻟﺨﺪﻭﺵ ﻭﺍﻟﻤﻨﻈﻔﺎﺕ‬

‫ﻳﺘﻌﺮﻑ ﻫـــﺆﻻﺀ ﻋﻠﻰ ﺍﻟﻔـــﺮﺹ ﺍﻟﻤﺘﺎﺣـــﺔ ﻭﺍﻟﻤﻤﻜﻨﺔ‬

‫ﺍﻟﻘﻮﻳـــﺔ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ‪” :‬ﻟﻢ ﻧﺸـــﻌﺮ ﺣﺘـــﻰ ﺍﻵﻥ ﺑﺄﻱ ﺁﺛﺎﺭ‬

‫ﻭﻛﻴﻔﻴﺔ ﺇﺳﺘﻐﻼﻟﻬﺎ ﻭﺍﻹﺳﺘﻔﺎﺩﺓ ﻣﻨﻬﺎ“‪.‬‬

‫ﻣﺼـﺮ‪ :‬ﻣﺆﺗﻤــﺮ ﺇﻓــﺮﺍ ﺍﻟﺸــﺮﻕ ﺍﻷﻭﺳــﻂ ﻳﺨﺘــﺘﻢ ﻓﻌﺎﻟﻴــﺎﺗـﻪ ﺑﻨﺠــﺎﺡ‬ ‫ﻓﻲ ﺍﻟﺘﻘﺮﻳﺮ ﺍﻟﺘﺎﻟﻲ‪ ،‬ﺗُﻠﻘﻲ ‪ ME PRINTER‬ﺑﻨﻈﺮﺓ ﻋﻠﻰ ﺃﺑﺮﺯ ﻣﺎ ﺟﺎﺀ ﻓﻲ ﺍﻟﻤﺆﺗﻤﺮ ﺍﻟﺬﻱ ﻋﻘﺪ ﻟﻠﻔﺘﺮﺓ‬ ‫ﻣﻦ ‪ ٢٦ – ٢٥‬ﻧﻮﻓﻤﺒﺮ ‪ ٢٠٠٨‬ﺑﺎﻟﻌﺎﺻﻤﺔ ﺍﻟﻤﺼﺮﻳﺔ ﺍﻟﻘﺎﻫﺮﺓ‬ ‫ﺇﺧﺘﺘﻤﺖ ﻓـــﻲ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻟﻤﺼﺮﻳـــﺔ ﺍﻟﻘﺎﻫﺮﺓ ﻓﻌﺎﻟﻴﺎﺕ‬

‫ﺣﻠﻮﺍﻥ ﺑﻤﺼﺮ‪.‬‬

‫ﻣﺆﺗﻤﺮ ﺇﻓﺮﺍ ﺍﻟﺮﺍﺑﻊ ﻟﻠﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﺍﻟﺬﻱ ﻋﻘﺪ ﻳﻮﻣﻲ‬

‫ﻭﺗﻀﻤﻨﺖ ﺍﻟﺠﻠﺴﺔ ﺍﻷﻭﻟﻰ ﺇﻟﻘﺎﺀ ﻣﺤﺎﺿﺮﺓ ﻟﻤﺼﻄﻔﻰ‬

‫‪ ٢٥‬ﻭ‪ ٢٦‬ﻧﻮﻓﻤﺒﺮ ‪ ٢٠٠٨‬ﺑﻔﻨﺪﻕ ﺟﺎﻱ ﺩﺑﻠﻴﻮ ﻣﺎﺭﻳﻮﺕ‪،‬‬

‫ﺍﻟﻄﺒـــﺎﻉ‪ ،‬ﺭﺋﻴﺲ ﺟﻤﻌﻴﺔ ﺍﻟﺪﻋﺎﻳﺔ ﻭﺍﻹﻋﻼﻥ ﺍﻷﺭﺩﻧﻴﺔ‪،‬‬

‫ﻭﺣﻀـــﺮﻩ ﺃﻛﺜـــﺮ ﻣـــﻦ ‪ ١٢٠‬ﺧﺒﻴـــﺮﴽ ﻣـــﻦ ﻣﺆﺳﺴـــﺎﺕ‬

‫ﻗـــﺪﻡ ﻓﻴﻬـــﺎ ﻧﻈـــﺮﺓ ﺷـــﺎﻣﻠﺔ ﻋـــﻦ ﺳـــﻮﻕ ﺍﻹﻋﻼﻧﺎﺕ‬ ‫ّ‬

‫ﺇﻋﻼﻣﻴـــﺔ ﻋﺮﺑﻴﺔ ﻭﺩﻭﻟﻴﺔ‪ .‬ﻛﻤﺎ ﺷـــﻬﺪ ﺍﻟﻤﺆﺗﻤﺮ ﺇﻗﺎﻣﺔ‬ ‫ﺗﺴـــﻊ ﺟﻠﺴـــﺎﺕ ُﻗ ّﺪﻣﺖ ﻓﻴﻬﺎ ‪ ٢٠‬ﻣﺤﺎﺿـــﺮﺓ‪ ،‬ﺗﻨﺎﻭﻟﺖ‬

‫ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﻣﻌـــﺰﺯﴽ ﺫﻟﻚ ﺑﺒﻌﺾ‬ ‫ﺍﻹﺣﺼﺎﺋﻴﺎﺕ ﺍﻟﻤﺸـــﻮﻗﺔ‪ ،‬ﺗﻼﻩ ﺍﻟﻨﺎﺷـــﺮ ﺍﻟﻠﺒﻨﺎﻧﻲ ﺯﻳﺎﺩ‬

‫ﻣﻮﺍﺿﻴـــﻊ ﻣﺨﺘﻠﻔﺔ ﻋﻦ ﺍﻟﺼﺤﺎﻓﺔ ﻭﺍﻹﻋﻼﻡ ﻭﺍﻟﻨﺸـــﺮ‬

‫ﺗﻮﻳﻨﻲ‪ ،‬ﺍﻟﺮﺋﻴـــﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻠﻤﻮﻗﻊ ﺍﻹﺧﺒﺎﺭﻱ ”ﻧﻬﺎﺭ‬

‫ﻭﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﻧﺖ“ ﻓﻲ ﻟﺒﻨﺎﻥ‪.‬‬

‫ﻭﺇﺳـــﺘﻬﻞ ﺣﻔـــﻞ ﺍﻹﻓﺘﺘﺎﺡ ﻣﻘـــﺪﻭﻡ ﻣﺤﻤـــﺪ‪ ،‬ﺍﻟﻤﺪﻳﺮ‬

‫ﺃﻣﺎ ﺍﻟﺠﻠﺴﺔ ﺍﻟﺜﺎﻧﻴﺔ ﻓﻘﺪ ّ‬ ‫ﺳﻠﻄﺖ ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﺍﻟﺘﻘﻨﻴﺎﺕ‬

‫ﺍﻹﺩﺍﺭﻱ ﻟﻤﺆﺳﺴـــﺔ ﺇﻓـــﺮﺍ ﺍﻟﻬﻨﺪ ﻭﺍﻟﻤﺪﻳـــﺮ ﺍﻹﻗﻠﻴﻤﻲ‬

‫ﺍﻟﺠﺪﻳـــﺪﺓ‪ ،‬ﻭﺗﻀﻤﻨـــﺖ ﺗﻘﺪﻳـــﻢ ﺛـــﻼﺙ ﻣﺤﺎﺿـــﺮﺍﺕ‬

‫ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﺍﻟﺬﻱ ﻗﺎﻡ ﺑﺈﻟﻘﺎﺀ ﻛﻠﻤﺔ‬

‫ﻟﺮﻭﻻﻧـــﺪ ﺛﻴﺲ‪ ،‬ﻣﺪﻳـــﺮ ﺍﻷﺑﺤﺎﺙ ﻓـــﻲ ﻣﻨﻈﻤﺔ ﺇﻓﺮﺍ‪.‬‬

‫ﺗﺮﺣﻴﺒﻴﺔ ﺑﺎﻟﺤﻀﻮﺭ‪ ،‬ﻭﺗﻼﻩ ﻓﻴﻬﺎ ﺍﻟﺪﻛﺘﻮﺭ ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ‬

‫ﺣﻴـــﺚ ﺗﻄ ّﺮﻗﺖ ﺍﻟﻤﺤﺎﺿﺮﺓ ﺍﻷﻭﻟـــﻰ ﻟﻠﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ‬

‫ﺳـــﻴﻤﻮﻧﻴﺎﻥ‪ ،‬ﺃﺳـــﺘﺎﺫ ﺍﻟﻮﺳـــﺎﺋﻂ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ ﺟﺎﻣﻌﺔ‬

‫ﺗﻮﺍﺟـــﻪ ﺍﻟﻤﺴـــﺘﺜﻤﺮﻳﻦ ﺑﻤﺎﻛﻴﻨـــﺎﺕ ﻃﺒﺎﻋﻴـــﺔ ﺟﺪﻳﺪﺓ‪،‬‬

‫ﺷﺎﻫﺪ �‬

‫ﻣﻌ‬ ‫�ﻟﺬ�‬

‫�ﺗﻌ ّﺮ� ﻋ‬

‫��ﺳﺘﻤﻊ �‬

‫ُﻳﻤﻜﻦ ﻟــ‬ ‫ﻟﻤﻌﺮﻓﺔ‬

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‫ﺍﻹﻣـﺎﺭﺍﺕ‪ :‬ﻣﻄﺒﻌـﺔ ﺍﻷﻫﻠــﻲ ﺗﺴﺘﻤـﺮ ﻓـﻲ ﻧﻬـﺞ ﺍﻹﺳﺘﺜﻤـﺎﺭ ﺑﺎﻟﻤﺰﻳــﺪ ﻣـﻦ‬ ‫ﻣﻌﺪﺍﺕ ﻫﻴﺪﻟﺒﺮﺝ‬ ‫ﻳﺸـــﺘﻤﻞ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺍﻷﺧﻴــﺮ ﻋﻠــﻰ ﺷـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺎﺕ ﺟﻲ ﺗﻲ ﺃﻭ‪ ،٥٢-‬ﻭﻳﻮﺭﻭﺑﺎﻳﻨﺪ ‪ ٤٠٠٠‬ﻭﺇﺷﺘﺎﻝ ﻛﻲ‬ ‫ﺃﺗﺶ ‪ ٤/٧٨‬ﻛﻲ ﺃﻝ ﺃﻝ‬ ‫ﻗﺎﻣﺖ ﻣﻄﺒﻌﺔ ﺍﻷﻫﻠﻲ‪ ،‬ﺍﻟﺘﻲ ﺗﺘﺨﺬ ﻣﻦ ﺇﻣﺎﺭﺓ ﺍﻟﻔﺠﻴﺮﺓ‬ ‫ﻣﻘﺮﴽ ﻟﻬﺎ‪ ،‬ﺑﺸـــﺮﺍﺀ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ‬ ‫ﻫﻴﺪﻟﺒـــﺮﺝ‪ ،‬ﻭﺍﻟﺘﻲ ﺇﺷـــﺘﻤﻠﺖ ﻋﻠﻰ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺑﺮﻧﺘﻤﺎﺳﺘﺮ ﺟﻲ ﺗﻲ ﺃﻭ ‪ ٤ – ٥٢‬ﻟﻮﻥ‪ ،‬ﻭﻭﺣﺪﺓ ﺗﺠﻤﻴﻊ‬ ‫ﻳﻮﺭﻭﺑﺎﻳﻨـــﺪ ‪) ٤٠٠٠‬ﺑــــ ‪ ١٦‬ﻣﻜﺒﺴـــﴼ(‪ ،‬ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟﻰ‬ ‫ﻣﺎﻛﻴﻨﺔ ﻃﻲ ﺟﺪﻳﺪﺓ ﻣﻦ ﻃﺮﺍﺯ ﻛﻲ ﺃﺗﺶ ‪ ٤/٧٨‬ﻛﻲ‬ ‫ﺃﻝ ﺃﻝ )ﻣﺎﻛﻴﻨﺔ ﻃﻲ ﺑﻘﻴﺎﺱ ‪.(١٠٠ x ٧٠‬‬ ‫ﻭﻓـــﻲ ﺣﺪﻳـــﺚ ﻟﻪ ﻣـــﻊ ﻣﺠﻠﺘﻨـــﺎ‪ّ ،‬‬ ‫ﻳﻌﻠﻖ ﻋـــﻼﺀ ﺟﺪﻭﻉ‬ ‫ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻤﻄﺒﻌﺔ ﺍﻷﻫﻠﻲ ﻋﻠﻰ ﺍﻹﺳﺘﺜﻤﺎﺭ ﺍﻷﺧﻴﺮ‬ ‫ﺑﺎﻟﻘﻮﻝ‪” :‬ﻗﺮﺭﻧﺎ ﺷـــﺮﺍﺀ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻣﻦ ﻫﻴﺪﻟﺒﺮﺝ‬ ‫ﺑﻐﻴﺔ ﺗﺤﺴﻴﻦ ﺃﻗﺴﺎﻡ ﺍﻟﻄﺒﺎﻋﺔ ﻟﺪﻳﻨﺎ ﻣﻦ ﺣﻴﺚ ﺍﻟﺠﻮﺩﺓ‬

‫ﻋﻼﺀ ﺟﺪﻭﻉ ﻣﻦ ﻣﻄﺒﻌﺔ ﺍﻷﻫﻠﻲ )ﻳﻤﻴﻨﴼ(‬

‫ﻭﺍﻟﻄﺎﻗـــﺔ ﺍﻹﻧﺘﺎﺟﻴـــﺔ ﺍﻟﻌﺎﻟﻴﺔ‪ .‬ﻟﻘﺪ ﺃﺭﺩﻧـــﺎ ﺍﻟﺘﻨﺎﻓﺲ ﻓﻲ‬ ‫ﺍﻟﺴـــﻮﻕ ﺑﺄﻓﻀـــﻞ ﺍﻟﻤﻌـــﺪﺍﺕ‪ ،‬ﻭﻗﺪ ﻭﺟﺪﻧـــﺎ ﺿﺎﻟﺘﻨﺎ ﻓﻲ‬

‫ﻣﻊ ﻣﺤﻤﻮﺩ ﻣﺼﻄﻔﻰ ﻣﻦ ﺷﺮﻛﺔ‬ ‫ﻫﻴﺪﻟﺒﺮﺝ‬

‫ً‬ ‫ﻣﻄﺒﻌﺘـــﻪ‪ ،‬ﻳﺸـــﺮﺡ ﺟـــﺪﻭﻉ‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﻧﺘﺨﺼـــﺺ‬

‫ﺍﻟﺸـــﻘﻴﻘﺔ ﺍﻟﺘﺎﺑﻌﺔ ﻟﻠﻤﺠﻤﻮﻋﺔ‪ ،‬ﻭﻫﻤﺎ )ﻭﻛﺎﻟﺔ ﺍﻷﻫﻠﻲ‬

‫ﺑﺠﻤﻴـــﻊ ﺃﻧـــﻮﺍﻉ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳـــﺔ‪ ،‬ﻛﻄﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻲ ﻧﺴﺘﺨﺪﻣﻬﺎ ﻓﻲ ﺍﻟﻤﻄﺒﻌﺔ“‪.‬‬

‫ﻟﻠﺪﻋﺎﻳـــﺔ ﻭﺍﻹﻋـــﻼﻥ( ﺑﺎﻟﻔﺠﻴـــﺮﺓ ﻭ)ﺷـــﺮﻛﺔ ﺍﻟﺨـــﻂ‬

‫ﻭﺍﻟﺒﺮﻭﺷـــﻮﺭﺍﺕ ﻭﺍﻟﻤﻠﺼﻘـــﺎﺕ ﺍﻟﺠﺪﺍﺭﻳﺔ ﻭﻣﺎ ﺷـــﺎﻛﻞ‬

‫ﻭﻳﻀﻴﻒ‪” :‬ﻳﺸﻬﺪ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﺍﻟﺬﻫﺒﻲ( ﻓﻲ ﺩﺑﻲ“‪.‬‬

‫ﺫﻟـــﻚ‪ .‬ﻛﻤﺎ ﻧﻘﻮﻡ ﺑﻄﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳـــﻴﺔ ﻟﺼﺎﻟﺢ‬

‫ﺇﺭﺗﻔﺎﻋـــﴼ‪ ،‬ﻭﻛﺬﺍ ﺍﻟﺤﺎﻝ ﺑﺎﻟﻨﺴـــﺒﺔ ﺍﻟﻰ ﻋـــﺪﺩ ﺍﻟﻄ ّﺒﺎﻋﻴﻦ‬

‫ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴـــﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﻌﺪ ﻭﺍﺣـــﺪﺓ ﻣﻦ ﺃﻛﺒﺮ ﻋﻤﻼﺋﻨﺎ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﻲ ﺗﺼﻨﻌﻬﺎ ﻫﻴﺪﻟﺒﺮﺝ‪ .‬ﻭﺗﺤﺘﻞ ﻣﺎﻛﻴﻨﺎﺕ‬ ‫ﻫﻴﺪﻟﺒـــﺮﺝ ﻣـــﺎ ﻧﺴـــﺒﺘﻪ ‪ ٩٥‬ﻓـــﻲ ﺍﻟﻤﺎﺋﺔ ﻣـــﻦ ﻣﻌﺪﺍﺕ‬

‫ﺍﻟﻌﺎﻣﻠﻴـــﻦ ﻓﻲ ﺍﻟﺪﻭﻟﺔ‪ ،‬ﻭﺍﻟﺬﻱ ﻳـــﺆﺩﻱ ﺑﺪﻭﺭﻩ ﺍﻟﻰ ﺧﻠﻖ‬

‫ﻧﻘﺪﻡ ﺧﺪﻣﺎﺗﻨﺎ ﺍﻟﻰ‬ ‫ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ‪ .‬ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ‪ّ ،‬‬

‫ﻣﻨﺎﻓﺴـــﺔ ﺷﺮﺳـــﺔ ﺑﻴﻦ ﻫﺬﻩ ﺍﻟﻤﻄﺎﺑﻊ ﻻﺳـــﻴﻤﺎ ﻋﻨﺪﻣﺎ‬

‫ﺑﻌﺾ ﺍﻟﻔﻨﺎﺩﻕ ﺍﻟﻜﺒﺮﻯ ﻓﻲ ﺍﻟﻔﺠﻴﺮﺓ“‪.‬‬

‫ﻳﺘﻌﻠﻖ ﺍﻷﻣﺮ ﺑﺎﻷﺳﻌﺎﺭ‪ .‬ﺗﻮﺟﺪ ﻓﻲ ﺍﻟﻔﺠﻴﺮﺓ ﻣﻄﺒﻌﺘﺎﻥ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﻧﻘﻮﻡ ﺑﺠﻤﻴـــﻊ ﻣﻬﺎﻡ ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﻲ ﺩﺍﺧﻞ‬

‫ﺭﺋﻴﺴـــﻴﺘﺎﻥ‪ ،‬ﻫﻤﺎ ﻣﻄﺒﻌﺔ ﺍﻷﻫﻠـــﻲ ﻭﻣﻄﺒﻌﺔ ﺍﻟﻔﺠﻴﺮﺓ‬

‫ﻣﻄﺒﻌﺘﻨﺎ‪ ،‬ﺇﺿﺎﻓﺔ ﺍﻟﻰ ﺃﻧﻨﺎ ﻻ ﻧﺸﺘﺮﻱ ﻭﺭﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ‬

‫ﺍﻟﻮﻃﻨﻴﺔ‪ ،‬ﻓﻲ ﺣﻴﻦ ﺛﻤﺔ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺼﻐﻴﺮﺓ‬

‫ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺤﻠﻲ‪ ،‬ﺑﻞ ﻧﻘﻮﻡ ﻋﻮﺿﴼ ﻋﻦ ﺫﻟﻚ ﺑﺈﺳﺘﻴﺮﺍﺩ‬

‫ﺍﻟﺘﻲ ﺗﻌﻤﻞ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ ﺑﺎﻟﺨﻔﺎﺀ“‪.‬‬

‫ﺍﻟﻮﺭﻕ ﺍﻟﺨﺎﺹ ﺑﻨﺎ ﻣﻦ ﺃﻟﻤﺎﻧﻴﺎ ﻭﺇﻧﺪﻭﻧﻴﺴﻴﺎ ﻭﺗﺎﻳﻮﺍﻥ“‪.‬‬

‫ﺗﺄﺳﺴـــﺖ ﻣﻄﺒﻌﺔ ﺍﻷﻫﻠﻲ ﻓﻲ ﺷـــﻬﺮ ﻳﻮﻟﻴﻮ ﻣﻦ ﻋﺎﻡ‬

‫”ﻧﻘﺪﻡ ﺃﻏﻠﺐ ﺧﺪﻣﺎﺗﻨﺎ‬ ‫ﻭﻳﺨﺘﻢ ﺟﺪﻭﻉ ﺣﺪﻳﺜﻪ ﺑﺎﻟﻘﻮﻝ‪ّ :‬‬

‫‪ ،١٩٩٥‬ﻭﻳﻌﻤـــﻞ ﻟﺼﺎﻟﺤﻬﺎ ﺍﻵﻥ ﻃﺎﻗـــﻢ ﻣﺆﻟﻒ ﻣﻦ‬

‫ﺍﻟﻰ ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺤﻠﻲ ﻓﻲ ﺇﻣﺎﺭﺓ ﺍﻟﻔﺠﻴﺮﺓ‪ .‬ﻓﻲ ﺣﻴﻦ‪،‬‬

‫‪ ١٢٠‬ﻣﻮﻇﻔـــﴼ‪ .‬ﻭﻋـــﻦ ﻧـــﻮﻉ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﺘـــﻲ ﺗﻘﺪﻣﻬﺎ‬

‫ﻳﻘـــﻮﻡ ﺑﺎﻟﺘﺮﻭﻳـــﺞ ﻟﺨﺪﻣﺎﺗﻨـــﺎ ﺇﺛﻨﺘﻴﻦ ﻣﻦ ﺍﻟﺸـــﺮﻛﺎﺕ‬

‫��ﻳﺔ �ﻟﻤﺴﺘﻘﺒﻞ ﻓﻲ ﻋﺎﻟﻢ �ﻟﻄﺒﺎﻋﺔ‬ ‫ﺷﺎﻫﺪ �ﺣﺪ� �ﻟﺘﻘﻨﻴﺎ� �ﻟﺘﻲ ﺳﻴﺘﻢ ﻋﺮﺿﻬﺎ ﻓﻲ ﻣﻌﺮ� ﺟﻠﻒ ﺑﺮﻧﺖ‬

‫��ﺳﺘﻤﻊ �ﻟﻰ ﻣﺘﺤﺪﺛﻴﻦ ﻣﻦ �� ﻟﺴﻮ� ﻣﻦ ﻗﺒﻴﻞ ﻫﻴﺌﺔ �ﻟﺼﺤﻒ �ﻟﻌﺎﻟﻤﻴﺔ‪ ،‬ﻣﺠﻤﻮﻋﺔ �ﻟﻨﺴﺮ‪� ،‬ﺗﺤﺎ� �ﻟﻨﺎﺷﺮﻳﻦ‪� ،‬ﻛﺎ�ﻳﻤﻴﺔ �ﻟﻄﺒﺎﻋﺔ‪،‬‬ ‫�ﻟﻤﻨﻄﻘﺔ �ﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎ� �ﻹﻋﻼﻣﻲ‪ ،‬ﻏﺮﻓﺔ ﺗﺠﺎ�� ﺻﻨﺎﻋﺔ �ﺑﻲ‪� ،‬ﻧﻔﻮ ﺗﺮﻧﺪ� �ﻏﻴﺮﻫﻢ‪.‬‬

‫ﺟـﺪﻳــﺪ‬ ‫‪٢٠٠٩‬‬

‫ُﻳﻤﻜﻦ ﻟــ ﻣﻌﺮ� ﺟﻠﻒ ﺑﺮﻧﺖ �ﻣﺆﺗﻤﺮ �ﻟﻘﻴﺎ�� ﻟﻔﻜﺮﻳﺔ �� ُﻳﺤﺪﺛﺎ ﻓﺮﻗ� ﻓﻲ ﻋﻤﻠﻚ‪ ،‬ﻟﺬ� ﻻ ﺗﻔﻮ�‬ ‫ﻋﻠﻴﻚ ﻓﺮﺻﺔ ﺣﻀﻮ�ﻫﻤﺎ ﻣﻊ �ﻟﻌﻠﻢ �� ﻟﺪﺧﻮ� ﺳﻴﻜﻮ� ﻣﺠﺎﻧ�‪ .‬ﻟﻤﻌﺮﻓﺔ �ﻟﻤﺰﻳﺪ ﻋﻦ ﻛﻴﻔﻴﺔ �ﻟﺘﺴﺠﻴﻞ‪ ،‬ﻳﺮﺟﻰ �ﻳﺎ�� ﻣﻮﻗﻌﻨﺎ‪:‬‬ ‫‪ �� www.gulfprint.info‬ﻣﻦ ﺧﻼ� �ﻹﺗﺼﺎ� ﺑﻨﺎ ﻋﻠﻰ ��ﻗﺎ� �ﻟﻬﻮ�ﺗﻒ �ﻟﺘﺎﻟﻴﺔ‪:‬‬ ‫‪+971 4 286 7755 �� +44 208 391 0999‬‬ ‫‪Proud sponsors of‬‬ ‫‪awards‬‬

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‫�ﻹﻣﻜﺎﻧﺎ� �ﻟﺤﺎﻟﻴﺔ ��ﻟﻤﺴﺘﻘﺒﻠﻴﺔ ﻟﻘﻄﺎ� ﺻﻨﺎﻋﺔ �ﻟﺼﺤﻒ‬ ‫�ﺣﺪ� �ﻹﺑﺘﻜﺎ�� ﻓﻲ ﻗﻄﺎ� ﺻﻨﺎﻋﺔ �ﻟﻄﺒﺎﻋﺔ‬ ‫�ﻫﻤﻴﺔ �ﻟﺘﻌﻠﻴﻢ ��ﻟﺘﺪ�ﻳﺐ �ﻟﻄﺒﺎﻋﻲ‬ ‫ﻣﺴﺘﻘﺒﻞ ﺳﻮ� ﻃﺒﺎﻋﺔ �ﻟﻜﺘﺐ‬ ‫ﻓﺮ� �ﺳﺘﺜﻤﺎ�ﻳﺔ ﺟﺪﻳﺪ� ﻟﻤﺼﻨّﻌﻲ ﺑﻄﺎﻗﺎ� �ﻟﺘﻐﻠﻴﻒ‬ ‫�ﺣﺪ� �ﻟﺘﻮﺟﻬﺎ� �ﻟﻤﺘﺒﻌﺔ ﻓﻲ ﺻﻨﺎﻋﺔ ﺗﻘﻨﻴﺎ� �ﻟﻄﺒﺎﻋﺔ‬

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‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪ :‬ﺍﻟﺴﻮﻳﺪﻱ ﻟﻠﻜﻮﻣﺒﻴﻮﺗﺮ ﺗﺘﺴﻠﻢ ﺃﻭﻝ ﻣﺎﻛﻴﻨﺔ ”ﻧﻜﺴﺒﺮﺱ ﺃﺱ‬ ‫‪ “٣٠٠٠‬ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‬ ‫»ﻛﻮﺩﺍﻙ« ﻭ»ﻣﺠﻤﻮﻋﺔ ﺍﻟﺨﻠﻴﺞ ﺍﻟﺘﺠﺎﺭﻳﺔ« ﺗﻌﺰﺯﺍﻥ ﻋﻼﻗﺔ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺜﻨﺎﺋﻴﺔ‬ ‫ﺃﻋﻠﻨﺖ ﺷـــﺮﻛﺔ )ﻣﺴـــﺘﺮ ﻛﻮﺑـــﻲ(‪ ،‬ﺫﺭﺍﻉ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺎﺑﻊ‬

‫ﺣﺴﺐ ﺍﻟﻄﻠﺐ ﻭﺿﻤﻦ ﺃﻭﻗﺎﺕ ﺗﺴﻠﻴﻢ ﺿﻴﻘﺔ“‪.‬‬

‫ﻣﻦ ﺟﺎﻧﺒﻪ‪ ،‬ﻭﺻﻒ ﺣﻜﻢ ﺃﺑﻮ ﺭﻳﺸﺔ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ ﻣﺠﻤﻮﻋﺔ‬

‫ﻟﺸـــﺮﻛﺔ ﺍﻟﺴـــﻮﻳﺪﻱ ﻟﻠﻜﻮﻣﺒﻴﻮﺗﺮ‪ ،‬ﻭﻣﻘﺮﻫـــﺎ ﺩﺑﻲ‪ ،‬ﻋﻦ‬ ‫ﻗﻴﺎﻣﻬﺎ ﺑﺘﻨﺼﻴﺐ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ )ﻧﻜﺴﺒﺮﺱ‬

‫ﻣﻦ ﺟﺎﻧﺐ ﺁﺧﺮ‪ ،‬ﻭﻗ ّﻌﺖ ﺷﺮﻛﺔ ﻛﻮﺩﺍﻙ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺇﺗﻔﺎﻗﻴﺔ‬

‫ﺍﻟﺨﻠﻴـــﺞ ﺍﻟﺘﺠﺎﺭﻳـــﺔ‪ ،‬ﺍﻹﺗﻔﺎﻗﻴـــﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻣـــﻊ ﻛﻮﺩﺍﻙ‬

‫ﺗﻮﺯﻳﻊ ﻣﻊ ﻣﺠﻤﻮﻋﺔ ﺍﻟﺨﻠﻴﺞ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ ،‬ﺍﻟﻤﻮﺯﻉ ﺍﻟﺮﺋﻴﺲ‬

‫ﺑﺎﻟﻤﻬﻤﺔ‪ ،‬ﻻﺳـــﻴﻤﺎ ﻓﻴﻤﺎ ﻳﺘﻌﻠـــﻖ ﺑﻤﻨﺘﺠﺎﺕ ﺍﻟﺘﺤﻀﻴﺮ‬

‫ﺃﺱ ‪ (٣٠٠٠‬ﺑﺨﻤﺴـــﺔ ﺃﻟـــﻮﺍﻥ ﻣـــﻊ ﻭﺣـــﺪﺓ ﺗﻠﻤﻴﻊ‪ ،‬ﻫﻲ‬ ‫ﺍﻷﻭﻟﻰ ﻣﻦ ﻧﻮﻋﻬﺎ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺨﻠﻴﺞ‪.‬‬

‫ﺗﻮﺳـــﻊ ﺑﻤﻮﺟﺒﻬﺎ ﻧﻄﺎﻕ‬ ‫ﻟﺤﻠﻮﻝ ﻛﻮﺩﺍﻙ ﻓﻲ ﺍﻹﻣﺎﺭﺍﺕ‪ّ ،‬‬

‫ﺍﻟﻄﺒﺎﻋـــﻲ ﻭﺣﻠﻮﻝ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ‪” :‬ﺃﺳـــﻬﻤﺖ‬

‫ﻣﺒﻴﻌﺎﺗﻬﺎﻟﺘﺸﻤﻞﺃﻏﻠﺐﺣﻠﻮﻝﺍﻟﻄﺒﺎﻋﺔﺍﻟﺘﺼﻮﻳﺮﻳﺔﺍﻟﺘﻲ‬

‫ﻭﺑﺤﺴﺐ )ﻣﺴـــﺘﺮ ﻛﻮﺑﻲ(‪ ،‬ﻭﻫﻲ ﺷـــﺮﻛﺔ ﻣﺘﺨﺼﺼﺔ‬

‫ﺗﻨﺘﺠﻬﺎ ﻣﺠﻤﻮﻋﺔ ”ﺟﺮﺍﻓﻴﻚ ﻛﻮﻣﻴﻮﻧﻴﻜﻴﺸﻨﺰ ﺟﺮﻭﺏ“‬

‫ﺑﺘﻮﻓﻴـــﺮ ﺧﺪﻣـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺴـــﺦ ﻓـــﻲ ﺍﻟﺴـــﻮﻕ‬

‫ﺍﻟﺘﺎﺑﻌﺔﻟﻠﺸﺮﻛﺔ‪.‬‬

‫ﺍﻟﻮﺗﺮ ﺍﻟﺤﺴـــﺎﺱ ﻟـــﺪﻯ ﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺍﻟﻄﺒﺎﻋﻴﻦ‪ .‬ﻟﻴﺲ‬

‫ﺍﻹﺳـــﺘﻬﻼﻛﻲ ﻭﺳﻮﻕ ﺍﻷﻋﻤﺎﻝ‪ ،‬ﺃﻗﺪﻣﺖ ﺍﻟﺸﺮﻛﺔ ﻋﻠﻰ‬

‫ﻭﺑﻬـــﺬﺍ ﺍﻟﺼـــﺪﺩ‪ ،‬ﻗـــﺎﻝ ﺟﺎﺳـــﻴﻚ ﺇﺳﻜﺒﻴﺴـــﻜﻲ‪ ،‬ﻣﺪﻳﺮ‬

‫ﻟﺪﻱ ﺃﺩﻧﻰ ﺷـــﻚ ﺑﺄﻧﻜﻢ ﺳﺘﻌﺮﻓﻮﻥ ﺍﻟﻤﺰﻳﺪ ﻋﻦ ﺍﻷﻟﻮﺍﺡ‬

‫ﻫﺬﺍﺍﻹﺳﺘﺜﻤﺎﺭ ﺑﻐﻴﺔﺗﻌﺰﻳﺰ ﻗﺪﺭﺍﺗﻬﺎﻓﻲ ﻣﺠﺎﻝﺗﻄﺒﻴﻘﺎﺕ‬

‫ﺍﻟﻤﺒﻴﻌـــﺎﺕ ﻟﻤﻨﻄﻘـــﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺃﻓﺮﻳﻘﻴﺎ ﻓﻲ‬

‫ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟﺘﻲ ﺳﺘﻘﻮﻡ ﻛﻮﺩﺍﻙ ﺑﺈﻧﺘﺎﺟﻬﺎ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ‪.‬‬

‫ﻃﺒﺎﻋﺔ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﻤﺘﻐﻴﺮﺓ ﺑﺎﻷﻟﻮﺍﻥ ﺍﻟﻜﺎﻣﻠﺔ‪ ،‬ﻭﺧﺎﺻﺔ‬

‫ﻣﺠﻤﻮﻋﺔ ”ﺟﺮﺍﻓﻴﻚ ﻛﻮﻣﻴﻮﻧﻴﻜﻴﺸـــﻨﺰ ﺟﺮﻭﺏ“‪” :‬ﺗﻌﺪ‬

‫ﻭﺑﻤـــﺎ ﺃﻥ ﺗﺮﻛﻴﺰﻧـــﺎ ﻳﻨﺼـــﺐ ﻋﻠـــﻰ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‬

‫ﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺴﺮﻳﻌﺔ ﺫﺍﺕ ﺍﻟﺠﻮﺩﺓ ﺍﻟﻌﺎﻟﻴﺔ‪.‬‬

‫ﻣﻨﻄﻘﺔ ﺍﻟﺨﻠﻴﺞ ﻣﻦ ﺃﻫﻢ ﺍﻟﻤﻨﺎﻃﻖ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻨﺎ‪ ،‬ﻭﺭﺃﻳﻨﺎ‬

‫ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﻭﺍﻟﺼﺤـــﻒ‪ ،‬ﻧﺘﻮﻗـــﻊ ﺑﻴﻊ ﺍﻟﻜﺜﻴﺮ ﻣـــﻦ ﺃﻟﻮﺍﺡ‬

‫ﻭﺃﺷﺎﺭ ﺷﻴﺒﻮﺩﺍﺱ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ ﻣﺠﻤﻮﻋﺔ ﺍﻟﺴﻮﻳﺪﻱ‪ ،‬ﺍﻟﻰ‬

‫ﻣـــﻦ ﺍﻷﻫﻤﻴـــﺔ ﺑﻤﻜﺎﻥ ﺗﻌﺰﻳـــﺰ ﻋﻼﻗﺘﻨﺎ ﻣﻊ ﺍﻟﺸـــﺮﻳﻚ‬

‫)ﺃﻟﻜﺘﺮﺍ ﺃﻛـــﺲ ﺩﻱ( ﺍﻟﺤﺮﺍﺭﻳﺔ ﻭ)ﻓﻠﻜﺴـــﻞ ﺃﻥ ﺃﻛﺲ(‬

‫ﺃﻥﺍﻟﻬﺪﻑﺍﻟﺮﺋﻴﺴﻲﻣﻦﺍﻟﻘﻴﺎﻡﺑﻬﺬﺍﺍﻹﺳﺘﺜﻤﺎﺭ ﻫﻮﻟﺮﻓﻊ‬

‫ﺍﻟﻤﻨﺎﺳـــﺐ‪ .‬ﺃﻧﺎ ﺳـــﻌﻴﺪ ﺟﺪﴽ ﺑﺎﻟﻌﻤﻞ ﻣﻊ ﺷﺮﻛﺔ ﺑﻤﻜﺎﻧﺔ‬

‫ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﻔﻠﻜﺴﻮﺟﺮﺍﻓﻴﺔﻣﻦ ﻛﻮﺩﺍﻙ“‪.‬‬

‫ﻗﺪﺭﺓ ﺍﻟﻤﻄﺒﻌﺔ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺄﻋﺪﺍﺩ ﻗﻠﻴﻠﺔ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ‬

‫ﻭﺧﺒﺮﺓ ﻣﺠﻤﻮﻋﺔ ﺍﻟﺨﻠﻴﺞ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﺇﺳﺘﻄﺎﻋﺖ‬

‫ﻫﺬﺍﺍﻟﺸﺄﻥ‪”:‬ﻟﻢﻧﺘﻤﻜﻦﻣﻦ ﺍﻟﻮﻓﺎﺀﺑﻤﺘﻄﻠﺒﺎﺕﻋﻤﻼﺋﻨﺎ‬

‫ﺃﻥ ﺗﺒﻨـــﻲ ﺳـــﻤﻌﺔ ﻃﻴﺒﺔ ﻣﻊ ﻋﻤﻼﺋﻬﺎ ﻓﻲ ﺍﻟﺴـــﻮﻕ‪ .‬ﺇﺫ‬

‫ﻣﻊ ﻣﺎ ﻧﻤﺘﻠﻜﻪ ﻣﻦ ﻣﻌﺪﺍﺕ‪ ،‬ﻟﺬﺍ ﻳﻌﺪ ﺇﺿﺎﻓﺔ ﻣﺎﻛﻴﻨﺔ ﻣﺜﻞ‬

‫ﻳﺘﻤﺘﻊ ﻓﺮﻳﻖ ﺍﻟﻌﻤﻞ ﻓﻲ ﻫﺬﻩ ﺍﻟﻤﺠﻤﻮﻋﺔ ﺑﺪﺭﺟﺔ ﻋﺎﻟﻴﺔ‬

‫)ﻧﻜﺴﺒﺮﺱ ﺃﺱ‪ (٣٠٠٠‬ﻣﻦ ﻛﻮﺩﺍﻙ ﺍﻟﻰ ﻣﺮﺍﻓﻘﻨﺎ ﺍﻟﺤﻞ‬

‫ﻣـــﻦ ﺍﻟﺤﻤﺎﺳـــﺔ ﻭﺍﻹﻧﺪﻓﺎﻉ‪ ،‬ﻛﻤﺎ ﻳﺘﻤﺘـــﻊ ﺑﻔﻬﻢ ﻋﻤﻴﻖ‬

‫ﺍﻷﻣﺜـــﻞ ﻟﻠﻘﻴﺎﻡ ﺑﻤﻬﺎﻡ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺄﻋﺪﺍﺩ ﻗﻠﻴﻠﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺑﺎﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺘﻲ ﺗﺪﻳﺮ ﺩﻓﺔ ﺍﻟﺼﻨﺎﻋﺔ“‪.‬‬

‫ﺇﺗﻔﺎﻗﻴﺘﻨـــﺎ ﻣﻊ ﻛﻮﺩﺍﻙ ﻋﻠﻰ ﺗﻌﺰﻳﺰ ﻣﻮﻗﻌﻨﺎ ﻓﻲ ﺍﻟﺴـــﻮﻕ‬ ‫ﻛﻤﺰﻭﺩ ﻟﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺼﻮﻳﺮﻳﺔ‪ ،‬ﻭﻳﺒﺪﻭ ﺑﺄﻧﻨﺎ ﻟﻤﺴﻨﺎ‬

‫ﻓﻠﺴﻄﻴﻦ‪ :‬ﻧﻘﺎﺑﺔ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻭﺍﻹﻋﻼﻡ ﺗﺒﺤﺚ ﺳﺒﻞ ﺍﻟﺘﻌﺎﻭﻥ‬ ‫ﺍﻟﻤﺸﺘﺮﻙ ﻣﻊ ﻣﺮﻛﺰ ﺍﻟﺘﻀﺎﻣﻦ ﺍﻟﻌﻤﺎﻟﻲ ﺍﻷﻣﺮﻳﻜﻲ‬ ‫ﺑﺤﺚ ﺍﻟﻠﻘﺎﺀ ﻋﺪﺩ ﻣﻦ ﺍﻟﻤﻮﺿﻮﻋﺎﺕ‪ ،‬ﻣﻦ ﺑﻴﻨﻬﺎ ﻧﻘﻞ ﺍﻟﺨﺒﺮﺍﺕ ﺍﻟﻨﻘﺎﺑﻴﺔ ﻟﻠﻨﻘﺎﺑﻴﻴﻦ ﺍﻷﻣﺮﻳﻜﻴﻴﻦ ﺍﻟﻰ‬ ‫ﻧﻈﺮﺍﺋﻬﻢ ﺍﻟﻔﻠﺴﻄﻴﻨﻴﻴﻦ‬

‫ﺑﺤﺜﺖ ﺍﻟﻬﻴﺌﺔ ﺍﻟﺘﻨﻔﻴﺬﻳﺔ ﻟﻨﻘﺎﺑﺔ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﻨﺸﺮ ﻭﺍﻹﻋﻼﻡ ﻣﻊ ﺍﻟﻤﻤﺜﻞ ﺍﻟﺠﺪﻳﺪ ﻟﻤﺮﻛﺰ ﺍﻟﺘﻀﺎﻣﻦ‬ ‫ﺍﻟﻌﻤﺎﻟﻲﺍﻷﻣﺮﻳﻜﻲﻓﻲﻓﻠﺴﻄﻴﻦﺟﺮﻳﺠﻮﺭﻱ ﺩﻭﺭﻭﺱ‪،‬‬ ‫ﺳﺒﻞ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﻤﺸﺘﺮﻙ ﺑﻴﻦ ﺍﻟﺠﺎﻧﺒﻴﻦ‪.‬‬

‫ﻭﺃﻭﺿﺢ ﺃﻣﻴﻦ ﺳـــﺮ ﻓﺮﻉ ﺍﻻﺗﺤـــﺎﺩ ﺍﻟﻌﺎﻡ ﻟﻨﻘﺎﺑﺎﺕ ﻋﻤﺎﻝ‬

‫ﻭﻋـــﺮﺽ ﺍﻟﺴﻨﺘﺮﻳﺴـــﻲ ﻋﻠﻰ ﻣﻤﺜﻞ ﻣﺮﻛـــﺰ ﺍﻟﺘﻀﺎﻣﻦ‬

‫ﻓﻠﺴـــﻄﻴﻦ ﻓﻲ ﻣﺤﺎﻓﻈﺔ ﺃﺭﻳﺤﺎ ﻭﺍﻷﻏﻮﺍﺭ ﻭﺍﺋﻞ ﻧﻈﻴﻒ‪،‬‬

‫ﻣﺸﺮﻭﻉﻋﻤﻞﻭﺗﺪﺭﻳﺐﻟﻌﺪﺩﻣﻦﺍﻟﻌﺎﻣﻠﻴﻦﻭﺍﻟﺨﺮﻳﺠﻴﻦ‪،‬‬

‫ﺃﻫﻤﻴـــﺔ ﺍﻟﻌﻼﻗـــﺎﺕ ﺍﻟﻌﺮﺑﻴﺔ ﻭﺍﻟﺪﻭﻟﻴﺔ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻠﻌﻤﺎﻝ‬

‫ﺑﺤﻴﺚ ﻳﺘـــﺎﺡ ﻟﻌﺪﺩ ﻣﻨﻬﻢ ﺇﻳﺠﺎﺩ ﻓـــﺮﺹ ﻋﻤﻞ ﻣﺆﻗﺘﺔ‬

‫ﺍﻟﻔﻠﺴﻄﻴﻨﻴﻴﻦ ﻭﻣﻤﺜﻠﻴﻬﻢ ﺍﻟﻨﻘﺎﺑﻴﻴﻦ‪ ،‬ﻭﺍﻵﺛﺎﺭ ﺍﻻﻳﺠﺎﺑﻴﺔ‬

‫ﺗﺴـــﻤﺢ ﻟﻬﻢ ﺑﺈﻧﺘﺎﺝ ﻣﻮﺍﺩ ﺇﻋﻼﻣﻴﺔ ﺗﻌﺮﺽ ﻓﻲ ﻭﺳﺎﺋﻞ‬

‫ﻟﺘﻠﻚ ﺍﻟﻌﻼﻗﺎﺕ ﻓﻲ ﺗﺤﺴﻴﻦ ﻭﺿﻊ ﺍﻟﻌﻤﺎﻝ ﻓﻲ ﺍﻟﺒﻼﺩ‪.‬‬

‫ﺍﻹﻋﻼﻡ‪ .‬ﻛﻤﺎ ﺃﺷـــﺎﺩ ﺑﺠﻬﻮﺩ ﻣﺴﺆﻭﻟﺔ ﺑﺮﻧﺎﻣﺞ ﻣﺸﺮﻭﻉ‬

‫ﻭﺗﻨﺎﻭﻝﻋﻠﻲﺍﻟﺴﻨﺘﺮﻳﺴﻲﺭﺋﻴﺲﺍﻟﻨﻘﺎﺑﺔﺍﻟﻌﺎﻣﺔﻟﻠﻌﺎﻣﻠﻴﻦ‬

‫ﺍﻟﺘﻀﺎﻣﻦ ﺍﻟﻌﻤﺎﻟﻲ ﻋﺒﻠﺔ ﻣﺴـــﺮﻭﺟﺔ ﻓﻲ ﺧﺪﻣﺔ ﺍﻟﻌﻤﺎﻝ‬

‫ﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻹﻋﻼﻡ‪ ،‬ﻭﺍﻟﺬﻱ ﺗﺮﺗﺒﻂ ﻧﻘﺎﺑﺘﻪ‬

‫ﻭﺍﻟﻨﻘﺎﺑﻴﻴﻦﻭﺍﻟﻨﻘﺎﺑﺎﺕﺍﻟﻌﻤﺎﻟﻴﺔﻓﻲﺍﻻﺗﺤﺎﺩﺍﻟﻌﺎﻡﻟﻨﻘﺎﺑﺎﺕ‬

‫ﺑﺎﺗﻔﺎﻗﻴﺔ ﺗﻌﺎﻭﻥ ﻭﺗﺪﺭﻳـــﺐ ﻣﻊ ﻣﺮﻛﺰ ﺍﻟﺘﻀﺎﻣﻦ ﺍﻟﻌﻤﺎﻟﻲ‬

‫ﻋﻤﺎﻝﻓﻠﺴﻄﻴﻦ‪.‬‬

‫ﺍﻷﻣﺮﻳﻜﻲ‪ ،‬ﺳـــﺒﻞ ﻧﻘﻞ ﺍﻟﺨﺒـــﺮﺍﺕ ﺍﻟﻨﻘﺎﺑﻴﺔ ﻟﻠﻨﻘﺎﺑﻴﻴﻦ‬

‫ﻣﻦ ﻧﺎﺣﻴﺘﻪ ﺃﻋﺮﺏ ﺟﺮﻳﺠﻮﺭﻱ ﻋﻦ ﺇﻫﺘﻤﺎﻣﻪ ﺑﺎﻟﺘﻌﺮﻑ‬

‫ﺍﻷﻣﺮﻳﻜﻴﻴﻦ ﻓﻲ ﻗﻄﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻭﺍﻹﻋﻼﻡ‪،‬‬

‫ﻋﻠﻰ ﻣﺠـــﺎﻻﺕ ﺍﻟﻌﻤﻞ ﻭﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﻤﺸـــﺘﺮﻙ ﻟﺘﻄﻮﻳﺮ‬

‫ﺇﻟﻰ ﺍﻟﻌﻤﺎﻝ ﻭﺍﻟﻨﻘﺎﺑﻴﻴﻦ ﺍﻟﻔﻠﺴﻄﻴﻨﻴﻴﻦ‪ ،‬ﻭﺧﺎﺻﺔ ﻋﻤﺎﻝ‬

‫ﺍﻟﻌﻼﻗـــﺔ ﺍﻟﻘﺎﺋﻤﺔ ﻣﻊ ﻣﺮﻛﺰ ﺍﻟﺘﻀﺎﻣـــﻦ‪ ،‬ﻣﺒﺪﻳﴼ ﺇﻫﺘﻤﺎﻣﻪ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺬﻳـــﻦ ﻳﺘﻌﺮﺿﻮﻥ ﻟﻠﻤﻮﺍﺩ ﺍﻟﻜﻴﻤﺎﻭﻳﺔ ﺍﻟﺨﻄﺮﺓ‬

‫ﺑﺘﻨﻔﻴﺬ ﺍﻻﺗﻔﺎﻗﻴـــﺔ ﺍﻟﻤﻮﻗﻌﺔ ﻣﻊ ﺍﻟﻨﻘﺎﺑﺔ ﺍﻟﻌﺎﻣﺔ ﻟﻠﻌﺎﻣﻠﻴﻦ‬

‫ﺃﺛﻨﺎﺀﻋﻤﻠﻴﺔﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﻓـــﻲ ﺍﻟﻤﻄﺎﺑﻊ ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻹﻋـــﻼﻡ‪ ،‬ﻭﻣﺒﺪﻳﴼ ﺇﺳـــﺘﻌﺪﺍﺩﻩ‬

‫ﻭﺑ ّﻴﻦ ﺍﻟﺴﻨﺘﺮﻳﺴـــﻲ ﺍﻟﺤﺎﺟﺔ ﺇﻟﻰ ﺇﻋﺪﺍﺩ ﺩﺭﺍﺳـــﺔ ﻋﻠﻤﻴﺔ‬

‫ﻟﻠﺒﺤﺚ ﻓﻲ ﺇﻗﺎﻣﺔ ﻋﻼﻗـــﺎﺕ ﺛﻨﺎﺋﻴﺔ ﺑﻴﻦ ﺍﻟﻨﻘﺎﺑﺔ ﺍﻟﻌﺎﻣﺔ‬

‫ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺍﻟﺠﺎﻣﻌﺎﺕ ﻭﺍﻟﻤﺨﺘﺒﺮﺍﺕ‪ ،‬ﺑﻬﺪﻑ ﺍﻟﻜﺸﻒ‬

‫ﻋـــﻦ ﻫـــﺬﻩ ﺍﻟﻤﺨﺎﻃﺮ ﻏﻴـــﺮ ﺍﻟﻤﺮﺋﻴﺔ‪ ،‬ﻣﻮﺿﺤـــﴼ ﺃﻫﻤﻴﺔ‬ ‫ﺍﻟﺘﺪﺭﻳـــﺐ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻠﺨﺮﻳﺠﻴـــﻦ ﻓﻲ ﻗﻄـــﺎﻉ ﺍﻹﻋﻼﻡ‬ ‫ﻭﺧﺎﺻﺔ ﺍﻟﻤﺼﻮﺭﻳﻦ ﻭﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺠﺮﺍﻓﻴﻚ‪.‬‬

‫ﻓﻲ ﻓﻠﺴﻄﻴﻦ ﻭﻣﺜﻴﻼﺗﻬﺎ ﻓﻲ ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ‪.‬‬

‫ﺟ‬ ‫‪٩‬‬

‫»ﻫﻴﺪﻟﺒـﺮﺝ ﺍﻷﺭﺩﻥ« ّ‬ ‫ﺗﻨﻈـﻢ ﺩﻭﺭﺓ ﺗﺪﺭﻳﺒﻴـﺔ ﻓـﻲ ”ﺇﺩﺍﺭﺓ ﺍﻟﻤﻄﺎﺑـﻊ“‬ ‫ﺇﺳـــﺘﻬﺪﻓﺖ ﺍﻟﺪﻭﺭﺓ ﻣﺸـــﺮﻓﻲ ﺍﻻﻧﺘـــﺎﺝ ﻭﺍﻟﻌﺎﻣﻠﻴﻦ ﺣﺪﻳﺜـــﻲ ﺍﻟﻌﻬﺪ ﺑﺼﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺴـــﺆﻭﻟﻲ ﺍﻟﺸـــﺮﻛﺎﺕ‬ ‫ﺍﻟﺼﻨﺎﻋﻴﺔ ﺍﻟﻤﺮﺗﺒﻄﺔ ﺑﺎﻟﻤﺆﺳﺴﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﻗﺎﻣـــﺖ ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒـــﺮﺝ ﺍﻻﺭﺩﻥ‪ ،‬ﺑﺎﻟﺘﻌـــﺎﻭﻥ ﻣـــﻊ‬

‫ﺍﻟﻤﻬﻨـــﻲ ﻭﺍﻟﺪﻛﺘـــﻮﺭ ﻣﺤﻤـــﻮﺩ ﻋﺒﻴـــﺪﻱ ﻣـــﻦ ﺟﺎﻣﻌﺔ‬

‫ﺃﻛﺎﺩﻳﻤﻴﺔ ﻫﻴﺪﻟﺒﺮﺝ ﻟﻠﻄﺒﺎﻋﺔ ﺑﻤﺼﺮ ﻭﺍﻟﻔﺮﻳﻖ ﺍﻟﻮﻃﻨﻲ‬

‫ﻓﻴﻼﺩﻟﻔﻴﺎ‪ ،‬ﺍﻟﻠﺬﺍﻥ ﺗﺤﺪﺛﺎ ﻋﻦ ﺃﺳﺲ ﺍﻻﺩﺍﺭﺓ ﺍﻟﺮﺋﻴﺴﻴﺔ‬

‫ﻟﻠﻤﻬﻦ ﺍﻟﻤﻄﺒﻌﻴﺔ ﻓﻲ ﺍﻷﺭﺩﻥ‪ ،‬ﻭﺍﻟﻤﻜﻮﻥ ﻣﻦ ﺍﻟﻘﻄﺎﻉ‬

‫ﻓـــﻰ ﺇﺗﺨـــﺎﺫ ﺍﻟﻘـــﺮﺍﺭ ﻭﺣـــﻞ ﺍﻟﻤﺸـــﻜﻼﺕ ﻭﺗﺼﻨﻴﻒ‬

‫ﺍﻟﺤﻜﻮﻣـــﻲ ﺍﻟﻤﺘﻤﺜﻞ ﺑﻤﺆﺳﺴـــﺔ ﺍﻟﺘﺪﺭﻳـــﺐ ﺍﻟﻤﻬﻨﻲ‬

‫ﺍﻟﻮﻇﺎﺋﻒ‪ .‬ﻓـــﻲ ﺣﻴﻦ ﻗﺎﻡ ﻛﻞ ﻣﻦ ﺍﻟﻤﻬﻨﺪﺱ ﻃﺎﺭﻕ‬

‫ﻭﺍﻟﻘﻄـــﺎﻉ ﺍﻟﺨﺎﺹ ﺍﻟﻤﺘﻤﺜﻞ ﺑﻐﺮﻓـــﺔ ﺻﻨﺎﻋﺔ ﺍﻷﺭﺩﻥ‬

‫ﻋﺜﻤـــﺎﻥ ﻭﺍﻟﻤﻬﻨﺪﺱ ﺭﺍﻣﻲ ﺍﻟﻤﻠﻜﺎﻭﻱ ﻣﻦ ﻫﻴﺪﻟﺒﺮﺝ‬

‫ﻭﻧﻘﺎﺑـــﺔ ﺃﺻﺤﺎﺏ ﺍﻟﻤﻄﺎﺑـــﻊ‪ ،‬ﺑﺘﻨﻈﻴـــﻢ ﺩﻭﺭﺓ ﺗﺪﺭﻳﺒﻴﺔ‬

‫ﺍﻷﺭﺩﻥ‪ ،‬ﺑﺈﻟﻘﺎﺀ ﻣﺤﺎﺿﺮﺓ ﻋﻦ ﺃﻧﻮﺍﻉ ﺍﻟﺼﻴﺎﻧﺔ ﺍﻟﻤﺨﺘﻠﻔﺔ‬

‫ﺗﺤـــﺖ ﻋﻨﻮﺍﻥ ”ﺇﺩﺍﺭﺓ ﺍﻟﻤﻄﺎﺑـــﻊ“‪ ،‬ﺍﻟﺘﻲ ﻋﻘﺪﺕ ﻟﻠﻔﺘﺮﺓ‬

‫ﻭﺃﻫﻤﻴـــﺔ ﺍﻟﺘﺨﻄﻴﻂ ﺍﻟﻤﺴـــﺒﻖ ﻟﻌﻤﻠﻴﺎﺕ ﺍﻟﺼﻴﺎﻧﺔ ﻓﻲ‬

‫ﻣـــﻦ ‪ ٢٧ – ١٦‬ﻧﻮﻓﻤﺒـــﺮ ‪ ٢٠٠٨‬ﻓـــﻲ ﻣﻌﻬـــﺪ ﺍﻟﺪﻋﻢ‬

‫ﺍﻟﻤﻄﺎﺑﻊ ﻭﺗﻨﻈﻴﻤﻬﺎ ﻟﻠﻤﺤﺎﻓﻈـــﺔ ﻋﻠﻰ ﺃﺩﺍﺀ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﻭﺍﻟﺘﺪﺭﻳﺐ ﺑﺎﻷﺭﺩﻥ‪.‬‬

‫ﻭﺳـــﺮﻋﺔ ﻭﻛﻔـــﺎﺀﺓ ﺍﻻﻧﺘـــﺎﺝ‪ .‬ﻛﻤﺎ ﺍﺳـــﺘﻌﺮﺿﺎ ﺧﺎﻣﺎﺕ‬

‫ﻭﺇﺳـــﺘﻬﺪﻓﺖ ﺍﻟـــﺪﻭﺭﺓ ﺍﻟﺘـــﻲ ﺇﺳـــﺘﻤﺮﺕ ﻷﺳـــﺒﻮﻋﻴﻦ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺨﺘﻠﻔﺔ ﻭﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ ﺟﻤﻴﻊ ﻣﺮﺍﺣﻞ‬

‫ﻭﻋﺪﺕ ﺍﻷﻭﻟـــﻰ ﻣﻦ ﻧﻮﻋﻬﺎ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻣﺸـــﺮﻓﻲ‬ ‫ُ‬

‫ﺍﻻﻧﺘـــﺎﺝ ﺍﻟﻄﺒﺎﻋـــﻲ ﻭﺍﻟﺘﺄﻛﺪ ﻣﻦ ﺗﻮﺍﻓﻘﻬـــﺎ ﻣﻊ ﺑﻌﻀﻬﺎ‬

‫ﺍﻻﻧﺘـــﺎﺝ ﻭﺍﻟﻌﺎﻣﻠﻴﻦ ﺣﺪﻳﺜﻲ ﺍﻟﻌﻬـــﺪ ﺑﺼﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﺒﻌـــﺾ ﻟﻠﺤﺼـــﻮﻝ ﻋﻠـــﻰ ﻣﻄﺒﻮﻋـــﺎﺕ ﺫﺍﺕ ﺟﻮﺩﺓ‬

‫ﻭﻣﺴـــﺆﻭﻟﻲ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺼﻨﺎﻋﻴـــﺔ ﺍﻟﻤﺮﺗﺒﻄـــﺔ‬

‫ﻋﺎﻟﻴﺔ ﻭﺍﻟﺘﻌﺮﻑ ﻋﻠﻰ ﻣﻜﻮﻧﺎﺕ ﻧﻈﺎﻡ ﺍﻟﺠﺎﻱ ﺩﻱ ﺃﻑ‬

‫ﺑﺎﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ .‬ﻭﻭﻓﻘﴼ ﻟﻠﺸـــﺮﻛﺔ ﺍﻟﻤﻨﻈﻤﺔ‪،‬‬

‫)‪ (JDF‬ﻭﺇﺳﺘﺨﺪﺍﻣﺎﺗﻪ‪.‬‬

‫ﻓﻘـــﺪ ﺇﻧﺒﺜﻘﺖ ﻓﻜـــﺮﺓ ﺗﻨﻈﻴﻢ ﻫﺬﻩ ﺍﻟـــﺪﻭﺭﺓ ﻣﻦ ﺣﺎﺟﺔ‬

‫ﺃﻣـــﺎ ﺍﻟﺪﻛﺘﻮﺭ ﻣﺠﺪﻱ ﻋﺰﺕ ﻣـــﻦ ﺃﻛﺎﺩﻳﻤﻴﺔ ﻫﻴﺪﻟﺒﺮﺝ‬

‫ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺤﻠﻲ ﺍﻟﻰ ﺇﻗﺎﻣـــﺔ ﺩﻭﺭﺍﺕ ﺗﺪﺭﻳﺒﻴﺔ‬

‫ﻟﻠﻄﺒﺎﻋـــﺔ ﺑﻤﺼـــﺮ‪ ،‬ﻓﻘـــﺪ ﺗﻄﺮﻗـــﺖ ﻣﺤﺎﺿﺮﺗـــﻪ ﺍﻟﻰ‬

‫ﻣﺘﺨﺼﺼﺔ ﻭﺇﻣﺪﺍﺩﻩ ﺑﺎﻟﻌﻤﺎﻟﺔ ﺍﻟﻤﺆﻫﻠﺔ‪ ،‬ﻭﺷﺎﺭﻙ ﻓﻴﻬﺎ‬

‫ﺍﻻﺗﺠﺎﻫـــﺎﺕ ﺍﻟﺤﺪﻳﺜـــﺔ ﻓـــﻲ ﺻﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﻋﺪﺩ ﻣـــﻦ ﺍﻟﻤﺨﺘﺼﻴﻦ ﻭﻣﻤﺜﻠﻴﻦ ﻋﻦ ‪ ٢٣‬ﻣﺆﺳﺴـــﺔ‬

‫ﻭﺍﻟﻤﻮﺍﺻﻔﺎﺕ ﺍﻟﻘﻴﺎﺳـــﻴﺔ )ﺁﻳـــﺰﻭ ‪ (١٢٦٤٧‬ﺍﻟﺨﺎﺻﺔ‬

‫ﻃﺒﺎﻋﻴﺔ ﻣﻦ ﺍﻟﻘﻄﺎﻋﻴﻦ ﺍﻟﺤﻜﻮﻣﻲ ﻭﺍﻟﺨﺎﺹ‪.‬‬

‫ﺑﻄﺒﺎﻋـــﺔ ﺍﻷﻭﻓﺴـــﺖ ﻭﻛﻴﻔﻴـــﺔ ﺗﻄﺒﻴﻘﻬـــﺎ ﺑﺎﻟﻤﻄﺎﺑـــﻊ‬

‫ﻭﺷـــﻬﺪﺕ ﺍﻟﺪﻭﺭﺓ ﺇﻟﻘﺎﺀ ﻣﺤﺎﺿـــﺮﺍﺕ ﻟﻤﺠﻤﻮﻋﺔ ﻣﻦ‬

‫ﻟﻠﺤﺼـــﻮﻝ ﻋﻠـــﻰ ﻣﻄﺒﻮﻋـــﺎﺕ ﺫﺍﺕ ﺟـــﻮﺩﺓ ﺛﺎﺑﺘـــﺔ‬

‫ﺍﻟﻤﺨﺘﺼﻴـــﻦ ﺑﺼﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﻛﺎﻥ ﻣـــﻦ ﺑﻴﻨﻬﻢ‬

‫ﻭﺍﻟﺘﻌـــﺮﻑ ﻋﻠـــﻰ ﻣﺸـــﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻛﻴﻔﻴـــﺔ ﺣﻠﻬﺎ‪.‬‬

‫ﺍﻟﻤﻬﻨـــﺪﺱ ﻣﺤﻤـــﺪ ﺧﻴـــﺮ ﻣـــﻦ ﻣﺆﺳﺴـــﺔ ﺍﻟﺘﺪﺭﻳﺐ‬

‫ﻛﻤﺎ ﺷـــﺮﺣﺖ ﻣﺤﺎﺿﺮﺗﻪ ﺑﻨـــﻮﺩ ﺍﻟﺘﻜﺎﻟﻴﻒ ﺍﻟﻤﺨﺘﻠﻔﺔ‬

‫ﺑﺎﻟﻤﻄﺒﻌـــﺔ ﻭﺍﻟﻤﺤﺪﺩﺍﺕ ﺍﻟﻔﻨﻴـــﺔ ﻭﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺘﻲ ﻳﺠﺐ‬ ‫ﺃﺧﺬﻫﺎ ﻓﻲ ﺍﻻﻋﺘﺒﺎﺭ ﻟﺤﺴـــﺎﺏ ﺍﻟﺘﻜﻠﻔﺔ ﺍﻟﻌﻤﻠﻴﺔ ﻷﻱ‬

‫ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺪﻭﺭﺓ ﺍﻟﺘﺪﺭﻳﺒﻴﺔ ﻓﻲ‬ ‫ﺻﻮﺭﺓ ﺟﻤﺎﻋﻴﺔ‬

‫ﻣﻨﺘـــﺞ ﺻﻨﺎﻋﻲ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟـــﻰ ﺍﻟﺘﺄﻛﻴﺪ ﻋﻠﻰ ﺃﻫﻤﻴﺔ‬ ‫ﺍﻟﺘﺨﻄﻴﻂ ﻓﻲ ﺍﻻﻧﺘﺎﺝ ﻭﺍﻟﺘﻘﻠﻴﻞ ﻣﻦ ﺍﻟﻮﻗﺖ ﺍﻟﻀﺎﺋﻊ‪.‬‬ ‫ﻭﺇﺧﺘﺘﻤﺖ ﺍﻟـــﺪﻭﺭﺓ ﻓﻌﺎﻟﻴﺎﺗﻬﺎ ﺑﺘﻮﺯﻳﻊ ﺷـــﻬﺎﺩﺍﺕ ﻋﻠﻰ‬ ‫ﺍﻟﻤﺸـــﺎﺭﻛﻴﻦ‪ ،‬ﺗﺨﻠﻠﻬـــﺎ ﺇﻗﺎﻣـــﺔ ﺣﻔـــﻞ ﻏـــﺪﺍﺀ ﺣﻀﺮﻩ‬ ‫ﺍﻟﻤﻬﻨـــﺪﺱ ﺃﺣﻤﺪ ﺧﻄﺎﺏ ﻣﺪﻳـــﺮ ﺃﻛﺎﺩﻳﻤﻴﺔ ﻫﻴﺪﻟﺒﺮﺝ‬ ‫ﻟﻠﻄﺒﺎﻋﺔ ﺑﻤﺼﺮ‪ ،‬ﻭﺃﻋﻀﺎﺀ ﺍﻟﻔﺮﻳﻖ ﺍﻟﻮﻃﻨﻲ ﻭﺃﺻﺤﺎﺏ‬ ‫ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺬﻳﻦ ﺳﺎﻫﻤﻮﺍ ﻓﻲ ﺇﻧﺠﺎﺡ ﻫﺬﻩ ﺍﻟﺪﻭﺭﺓ‪.‬‬

‫ﻣﺼﺮ‪» :‬ﺇﺑﻨـﻮﻏﺮﺍﻑ« ﺗﺆﺳـﺲ ﺷﺮﻛـﺔ ”ﺑﺮﻧـﺖ‪-‬ﺇﺕ ﺇﻳﺠﺒﺖ“‬ ‫ﺗﻌﺪ ﺍﻟﺸﺮﻛﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟﻮﻛﻴﻞ ﺍﻷﻭﺣﺪ ﻟﻠﻌﻼﻣﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ”ﺑﺮﻧﺖ‪-‬ﺇﺕ“ ﻓﻲ ﻣﺼﺮ ﻭﺍﻟﺴﻮﺩﺍﻥ‬ ‫ﺃﻋﻠﻨـــﺖ ﻣﻄﺒﻌـــﺔ ﺇﺑﻨﻮﻏـــﺮﺍﻑ‪ ،‬ﻭﻣﻘﺮﻫـــﺎ ﻣﺼـــﺮ‪ ،‬ﻋﻦ‬ ‫ﺗﺄﺳـــﻴﺲ ﺷـــﺮﻛﺔ ﺟﺪﻳﺪﺓ ﺗﻄﻠﻖ ﻋﻠﻴﻬـــﺎ ”ﺑﺮﻧﺖ‪-‬ﺇﺕ‬ ‫ﺇﻳﺠﺒﺖ“‪ ،‬ﻭﺍﻟﺘﻲ ﺳـــﺘﻜﻮﻥ ﺍﻟﻮﻛﻴـــﻞ ﺍﻷﻭﺣﺪ ﻟﻠﻌﻼﻣﺔ‬

‫ﻃﺒﺎﻋﺔ ‪ ٢٥,٠٠٠‬ﻭﺭﻗﺔ ﻓﻲ ﺍﻟﺴـــﺎﻋﺔ ﺿﻤﻦ ﺳﺮﻋﺎﺕ‬ ‫ﺗﺼﻞ ﻟﻐﺎﻳﺔ ‪ ١,٦٦٦‬ﻣﺘﺮ ﻣﺮﺑﻊ ﻓﻲ ﺍﻟﺴﺎﻋﺔ ﺍﻟﻮﺍﺣﺪﺓ‪،‬‬ ‫ﻭﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻧﻮﻉ ﺧـــﺎﺹ ﻣﻦ ﺍﻟﻮﺭﻕ‪ ،‬ﻛﻤـــﺎ ﻳﻤﻜﻨﻬﺎ‬ ‫ﺇﻧﺘﺎﺝ ﺃﻛﺜﺮ ﻣﻦ ﺇﺛﻨﻲ ﻋﺸـــﺮ ﺣﺠﻤﴼ ﻣﺨﺘﻠﻔﴼ ﻣﻦ ﺩﻓﺎﺗﺮ‬ ‫ﺍﻟﻤﻼﺣﻈـــﺎﺕ‪ ،‬ﺑـــﺪﺀﴽ ﻣﻦ ‪ ٥,٥ x ٢,٥‬ﺳـــﻢ ﻭﺇﻧﺘﻬﺎﺀﴽ‬ ‫ﺑﺤﺠﻢ )‪.(A5‬‬ ‫ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﺸﺄﻥ‪ ،‬ﻗﺎﻝ ﺍﻟﻤﻬﻨﺪﺱ ﺃﻳﻤﻦ ﻭﻳﻠﻴﺎﻡ‪ ،‬ﻣﺪﻳﺮ‬ ‫ﻋﺎﻡ ﺷـــﺮﻛﺔ ”ﺑﺮﻧـــﺖ‪-‬ﺇﺕ ﺇﻳﺠﺒﺖ“‪ ،‬ﺇﻥ ﺍﻹﺳـــﺘﺜﻤﺎﺭ‬ ‫ﺍﻷﺧﻴﺮ ﻳﻤﺜﻞ ﺇﺿﺎﻓﺔ ﻗ ّﻴﻤﺔ ﺍﻟﻰ ﺍﻟﺸﺮﻛﺔ ﻭﺍﻟﻤﻨﺘﺠﺎﺕ‬

‫ﺍﻟﺘـــﻲ ﺗﻮﻓﺮﻫـــﺎ ﻓـــﻲ ﺍﻟﺴـــﻮﻕ‪ ،‬ﻭﻳﺪﻓﻊ ﺑﺎﻟﺸـــﺮﻛﺔ ﺍﻟﻰ‬ ‫ﺍﻟﺘﺠﺎﺭﻳـــﺔ ”ﺑﺮﻧﺖ‪-‬ﺇﺕ“ ﻓﻲ ﻣﺼﺮ ﻭﺍﻟﺴـــﻮﺩﺍﻥ‪ .‬ﻭﺗﻌﺪ‬ ‫”ﺑﺮﻧﺖ‪-‬ﺇﺕ“ ﻣﻦ ﺃﻛﺒﺮ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺘﺨﺼﺼﺔ ﻓﻲ‬ ‫ﺇﻧﺘـــﺎﺝ ﻟﻮﺣـــﺎﺕ ﺍﻟﻤﻼﺣﻈـــﺎﺕ ﺍﻟﺘﻲ ﺗﺤﻤـــﻞ ﻋﻼﻣﺔ‬ ‫”ﺑﺮﻧﺖ‪-‬ﺇﺕ“‪.‬‬ ‫ﻭﻗﺎﻣﺖ ﺷـــﺮﻛﺔ ”ﺑﺮﻧﺖ‪-‬ﺇﺕ ﺇﻳﺠﺒﺖ“ ﻣﺆﺧﺮﴽ ﺑﺸـــﺮﺍﺀ‬ ‫ﻣﺎﻛﻴﻨﺔ ﺟﺪﻳـــﺪﺓ ﻟﻄﺒﺎﻋﺔ ﻭﺇﻧﺘﺎﺝ ﻟﻮﺣﺎﺕ ﺍﻟﻤﻼﺣﻈﺎﺕ‬ ‫ﺑﻠﻮﻧﻴـــﻦ ﻭﺑﺠﻮﺩﺓ ﻋﺎﻟﻴـــﺔ‪ .‬ﻭﺗﺘﻴﺢ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﺠﺪﻳﺪﺓ‬

‫ﺗﻘﺪﻳﻢ ﺃﻓﻀـــﻞ ﺍﻟﺨﺪﻣﺎﺕ ﻭﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺫﻱ ﺍﻟﺠﻮﺩﺓ‬ ‫ﺍﻟﻌﺎﻟﻴﺔ ﻭﺑﺄﺳﻌﺎﺭ ﻣﻌﻘﻮﻟﺔ‪.‬‬ ‫ﻭﺃﺷﺎﺭ ﺍﻟﻰ ﺃﻧﻪ ﺑﻌﺪ ﺍﻟﻨﺠﺎﺡ ﺍﻟﺬﻱ ﺣﻘﻘﺘﻪ »ﺇﺑﻨﻮﻏﺮﺍﻑ«‬ ‫ﻓﻲ ﻣﻌﺮﺽ )ﺗﻜﻨﻮﺑﺮﻧﺖ ﺍﻟﺴﻮﺩﺍﻥ ‪ ،(٢٠٠٧‬ﺳﺘﺸﺎﺭﻙ‬ ‫ﺍﻟﺸﺮﻛﺔ ﺍﻟﻰ ﺟﺎﻧﺐ ”ﺑﺮﻧﺖ‪-‬ﺇﺕ ﺇﻳﺠﺒﺖ“ ﻓﻲ ﻣﻌﺮﺽ‬ ‫)ﺗﻜﻨﻮﺑﺮﻧﺖ( ﺍﻟﻤﻘﺒﻞ ﻭﺍﻟﻤﺰﻣﻊ ﺇﻗﺎﻣﺘﻪ ﻓﻲ ﺷﻬﺮ ﻣﺎﻳﻮ‬ ‫‪ ٢٠٠٩‬ﻓﻲ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻟﻤﺼﺮﻳﺔ ﺍﻟﻘﺎﻫﺮﺓ‪.‬‬ ‫ﺗﺠـــﺪﺭ ﺍﻹﺷـــﺎﺭﺓ ﻫﻨـــﺎ ﺍﻟـــﻰ ﺃﻥ ﻣﻄﺒﻌـــﺔ ﺇﺑﻨﻮﻏـــﺮﺍﻑ‬

‫ﺗﺄﺳﺴﺖ ﻓﻲ ﻋﺎﻡ ‪ ١٩٨٥‬ﻛﻮﻛﺎﻟﺔ ﻟﻠﺪﻋﺎﻳﺔ ﻭﺍﻹﻋﻼﻥ‪،‬‬ ‫ﻭﻗﺪ ﺩﺃﺑﺖ ﻣﻨﺬ ﺫﻟﻚ ﺍﻟﺤﻴﻦ ﻋﻠﻰ ﺍﻟﺘﺤﻮﻝ ﺳـــﺮﻳﻌﴼ ﺍﻟﻰ‬ ‫ﻣﻄﺒﻌـــﺔ ﻣﺘﺨﺼﺼـــﺔ ﺑﻄﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ‪ .‬ﻭﻓﻲ ﻋﺎﻡ‬ ‫‪ ،١٩٩٠‬ﺃﺳﺴـــﺖ »ﺇﺑﻨﻮﻏﺮﺍﻑ« ﻣﻘـــﺮ ﺧﺎﺹ ﺑﻬﺎ ﻳﺘﻴﺢ‬ ‫ﻟﻬﺎ ﺗﻘﺪﻳﻢ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﺧﺪﻣﺎﺗﻬـــﺎ ﻋﺎﻟﻴﺔ ﺍﻟﺠﻮﺩﺓ ﻓﻲ‬ ‫ﺍﻟﺴﻮﻕ ﺍﻟﻤﺤﻠﻲ‪.‬‬

‫ﺍﻟﻤﻬﻨﺪﺱ ﺃﻳﻤﻦ ﻭﻳﻠﻴﺎﻡ‬ ‫ﻣﺪﻳﺮ ﻋﺎﻡ ﺷﺮﻛﺔ ”ﺑﺮﻧﺖ‪-‬ﺇﺕ‬ ‫ﺇﻳﺠﺒﺖ“‬

‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺗﺮﻭﻡ ﺗﻮﺳﻴـﻊ ﺃﻋﻤﺎﻟﻬﺎ ﻓـﻲ ﺍﻟﻤﻨﻄﻘـﺔ‬ ‫ﺍﻹﻣـﺎﺭﺍﺕ‪» :‬ﺟﻔـﻦ ﺟﺮﺍﻓﻴـﻜﺲ«‬ ‫ُ‬ ‫ﺇﻧﺘﻘﻠﺖ ﺍﻟﺸﺮﻛﺔ ﻣﺆﺧﺮﴽ ﺍﻟﻰ ﻣﻮﻗﻌﻬﺎ ﺍﻟﺠﺪﻳﺪ ﻓﻲ ﺍﻟﺸﺎﺭﻗﺔ ﻭﺍﻟﺬﻱ ﺗﺒﻠﻎ ﻣﺴﺎﺣﺘﻪ ‪ ١٣,٠٠٠‬ﻣﺘﺮ ﻣﺮﺑﻊ‬ ‫ﺃﻋﻠﻨـــﺖ ﺷـــﺮﻛﺔ ﺟﻔـــﻦ ﺟﺮﺍﻓﻴﻜـــﺲ‪ ،‬ﺇﺣـــﺪﻯ ﺃﻛﺒـــﺮ‬

‫ﺍﻹﺣﺘﺮﺍﺯﻳـــﺔ ﺍﻟﺘـــﻲ ﻳﺘﺒﻌﻬـــﺎ ﺑﻌـــﺾ ﺍﻟﻄﺒﺎﻋﻴـــﻦ ﻓـــﻲ‬

‫ﺍﻟﺼﻐﻴـــﺮﺓ‪ ،‬ﺑﺈﺳـــﺘﺜﻨﺎﺀ ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﻓـــﻲ ﺍﻟﻤﻌـــﺎﺭﺽ‬

‫ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻤﻮﺭﺩﺓ ﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺴﺘﻠﺰﻣﺎﺗﻬﺎ‬

‫ﺍﻟﻤﻨﻄﻘـــﺔ‪ ،‬ﻗـــﺎﻝ‪” :‬ﺗﺘﺄﺛﺮ ﺟﻤﻴـــﻊ ﺍﻟﺼﻨﺎﻋﺎﺕ ﻓﻲ ﻫﺬﻩ‬

‫ﺍﻟﻀﺨﻤﺔ‪ .‬ﻭﺧﺎﻃﺒﻨﺎ ﻣـــﻦ ﺟﺎﻧﺒﻨﺎ ﻣﻨﻈﻤﻲ ﺍﻟﻤﻌﺎﺭﺽ‪،‬‬

‫ﻓـــﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﻋـــﻦ ﺇﻧﺘﻘﺎﻟﻬـــﺎ ﻣﺆﺧـــﺮﴽ ﺇﻟﻰ‬

‫ﺍﻟﻤﻨﻄﻘـــﺔ ﺑﺎﻷﺯﻣـــﺔ ﺍﻟﺘـــﻲ ﻟﺤﻘﺖ ﺑﻘﻄـــﺎﻉ ﺍﻟﻌﻘﺎﺭﺍﺕ‪،‬‬

‫ﻭﻃﺎﻟﺒﻨﺎﻫﻢ ﺑﺨﻔﺾ ﺗﻜﺎﻟﻴﻒ ﺍﻹﺷﺘﺮﺍﻙ ﺍﻟﻀﺨﻤﺔ ﻓﻲ‬

‫ﻣﻮﻗﻌﻬـــﺎ ﺍﻟﺠﺪﻳـــﺪ ﺍﻟﻜﺎﺋﻦ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﺼﻨﺎﻋﻴﺔ‬

‫ﻭﺑﺪﺃﺕ ﺍﻟﺒﻨﻮﻙ ﺗﺘﺸـــﺪﺩ ﻓﻲ ﻣﻨﺢ ﺍﻟﻘـــﺮﻭﺽ‪ .‬ﺃﻋﺘﻘﺪ‬

‫ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﺘﻲ ﻳﻨﻈﻤﻮﻧﻬﺎ‪ ،‬ﻻﺳﻴﻤﺎ ﺍﻟﺘﻜﺎﻟﻴﻒ ﺍﻟﻜﺒﻴﺮﺓ‬

‫ﺑﺈﻣﺎﺭﺓ ﺍﻟﺸﺎﺭﻗﺔ‪ .‬ﻭﻋﺰﺕ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻘﻴﺎﻡ ﺑﻬﺬﻩ ﺍﻟﺨﻄﻮﺓ‬

‫ﺑﺄﻥ ﺍﻷﺯﻣﺔ ﻓﻲ ﻣﻨﻄﻘﺘﻨﺎ ﺳـــﺘﻜﻮﻥ ﻣﺆﻗﺘﺔ ﺑﺴﺒﺐ ﺃﻥ‬

‫ﺍﻟﻤﺘﻌﻠﻘﺔ ﺑﻨﻘﻞ ﺍﻟﻤﻌﺪﺍﺕ ﻣـــﻦ ﻭﺍﻟﻰ ﻗﺎﻋﺎﺕ ﺍﻟﻌﺮﺽ‪.‬‬

‫ﺇﻟـــﻰ ﻧﻤﻮ ﺃﻋﻤﺎﻟﻬﺎ ﻭﺗﺰﺍﻳﺪ ﻋﺪﺩ ﻣﻮﻇﻔﻴﻬﺎ‪ ،‬ﺍﻷﻣﺮ ﺍﻟﺬﻱ‬

‫ﺍﻟﺤﻜﻮﻣـــﺎﺕ‪ ،‬ﻭﺧﺎﺻﺔ ﺣﻜﻮﻣﺔ ﺩﻭﻟﺔ ﺍﻹﻣﺎﺭﺍﺕ‪ ،‬ﻟﺪﻳﻬﺎ‬

‫ﺑﺮﺃﻳـــﻲ ﻳﺠﺐ ﺧﻔﺾ ﺗﻜﺎﻟﻴﻒ ﻛﻬـــﺬﻩ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ‬

‫ﻭﻓـــﻲ ﺣﺪﻳـــﺚ ﻟﻪ ﻣﻊ ﻣﺠﻠﺘﻨـــﺎ‪ّ ،‬‬ ‫ﻋﻠﻖ ﺭﻣـــﺰﻱ ﻛﺘﻴﻠﻲ‪،‬‬

‫ﻣﻦ ﺍﻷﻣﻮﺍﻝ ﻣﺎ ﻳﻜﻔﻲ ﻟﻠﺨﺮﻭﺝ ﻣﻦ ﻫﺬﻩ ﺍﻷﺯﻣﺔ“‪.‬‬

‫ﻭﺟـــﻮﺏ ﻗﻴﺎﻡ ﺍﻟﺤﻜﻮﻣـــﺔ ﺑﻠﻌﺐ ﺩﻭﺭ ﺃﻛﺒـــﺮ ﻓﻲ ﺟﺬﺏ‬

‫ﻭﻳﻀﻴﻒ‪” :‬ﺃﻋﺘﻘﺪ ﺑﺄﻧﻨﺎ ﺳﻨﻌﺎﻧﻲ ﻋﻠﻰ ﺍﻟﻤﺪﻯ ﺍﻟﻘﺼﻴﺮ‬

‫ﺍﻟﻨﺎﺱ ﺍﻟﻰ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﺘﻲ ﺗﻘﺎﻡ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ“‪.‬‬

‫ﻳﺴﺘﻮﺟﺐ ﺍﻹﻧﺘﻘﺎﻝ ﺍﻟﻰ ﻣﻘﺮ ﺃﻛﺒﺮ ﻹﺳﺘﻴﻌﺎﺑﻬﺎ‪.‬‬

‫ﺍﻟﺸﺮﻳﻚ ﺍﻹﺩﺍﺭﻱ ﻓﻲ »ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ« ﻋﻠﻰ ﺫﻟﻚ‬

‫ﺑﺴـــﺒﺐ ﻋﺪﻡ ﻗﺪﺭﺗﻨـــﺎ ﻋﻠﻰ ﺑﻴـــﻊ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺑﻨﻈﺎﻡ‬

‫ﻭﺗﺘﻄﻠﻊ ﺷﺮﻛﺔ ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ ﺍﻟﻰ ﺍﻟﻤﺸﺎﺭﻛﺔ ﻓﻲ‬

‫ﺑﺎﻟﻘﻮﻝ‪” :‬ﻳﺤﺘﻞ ﻣﻘﺮﻧﺎ ﺍﻟﺠﺪﻳﺪ ﻣﺴـــﺎﺣﺔ ﻣﻦ ﺍﻷﺭﺽ‬

‫ﺍﻹﻗﺘـــﺮﺍﺽ‪ ،‬ﻳﻘﺎﺑﻠﻬـــﺎ ﺧﻮﻑ ﺍﻟﻤﺸـــﺘﺮﻱ ﻣـــﻦ ﺗﻘﺒﻞ‬

‫ﻣﻌﺮﺿﻲ )ﺳـــﺎﻳﻦ ﺁﻧـــﺪ ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨـــﺞ( ﻭ)ﻏﻠﻒ‬

‫ﻗﺪﺭﻫـــﺎ ‪ ١٣,٠٠٠‬ﻣﺘـــﺮﴽ ﻣﺮﺑﻌـــﴼ‪ ،‬ﺑﻀﻤﻨﻬـــﺎ ﻣﻘﺮ ﻹﻗﺎﻣﺔ‬

‫ﺍﻟﻤﺨﺎﻃـــﺮ ﺍﻟﻨﺎﺟﻤﺔ ﻋﻦ ﺫﻟﻚ‪ .‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﺳـــﻴﻨﻌﻜﺲ‬

‫ﺑﺮﻧـــﺖ( ﺍﻟﻤﺰﻣﻊ ﻋﻘﺪﻫﻤﺎ ﻓﻲ ﻋﺎﻡ ‪ .٢٠٠٩‬ﻭﺗﺘﻀﻤﻦ‬

‫ﺍﻟﻌﻤﺎﻝ ﻳﻤﻜﻨﻪ ﺇﺳﺘﻴﻌﺎﺏ ﺃﻛﺜﺮ ﻣﻦ ‪ ٦٠٠‬ﻣﻮﻇﻒ“‪.‬‬ ‫ّ‬

‫ﺃﻣﺮ ﻛﻬـــﺬﺍ ﻋﻠﻰ ﺇﻧﺘﺎﺝ ﺍﻟﻤﺼﻨّﻌﻴـــﻦ‪ .‬ﻟﻘﺪ ﻧﺠﺤﻨﺎ ﻓﻲ‬

‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﺘﻲ ﺳﺘﻘﻮﻡ ﺍﻟﺸﺮﻛﺔ ﺑﻌﺮﺿﻬﺎ ﻫﻨﺎﻙ ﻋﻠﻰ‬

‫ﻭﻳﻀﻴﻒ‪” :‬ﺳﻨﻨﺘﻘﻞ ﻓﻲ ﺁﺧﺮ ﺍﻟﻤﻄﺎﻑ‪ ،‬ﻭﻟﻜﻦ ﻟﻴﺲ‬

‫ﺗﺴـــﻠﻴﻢ ﺟﻤﻴﻊ ﺍﻟﻄﻠﺒﻴﺎﺕ ﺍﻟﺘﻲ ﺗﺤﻘﻘﺖ ﻓﻲ ﻣﻌﺮﺽ‬

‫ﺃﺣﺪﺙ ﺍﻹﺑﺘﻜﺎﺭﺍﺕ ﻓـــﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻲ ﺗﻨﺘﺠﻬﺎ‬

‫ﻋﻠﻰ ﺍﻟﻤﺪﻯ ﺍﻟﻘﺮﻳﺐ‪ ،‬ﺇﻟﻰ ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ‬ ‫ﺍﻹﻋﻼﻣـــﻲ‪ ،‬ﻛﻤـــﺎ ّ‬ ‫ﻧﺨﻄﻂ ﺃﻳﻀـــﴼ ﻟﺘﻐﻴﻴـــﺮ ﻣﻘﺮﻧﺎ ﻓﻲ‬

‫ﺩﺭﻭﺑـــﺎ‪ ،‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺫﻟﻚ‪ ،‬ﺃﺗﻮﻗﻊ ﺣﺼﻮﻝ ﻫﺒﻮﻁ ﻓﻲ‬

‫ﺷﺮﻛﺎﺕ )ﻛﻲ ﺑﻲ ﺃﻱ( ﻭ)ﻣﻮﻟﺮ ﻣﺎﺭﺗﻴﻨﻲ( ﻭ)ﺃﻛﻔﺎ(‪.‬‬

‫ﻛﻤﻴﺔ ﺍﻟﻄﻠﺒﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻳﻘﺎﺑﻠﻬﺎ ﺇﻧﺨﻔﺎﺽ ﻓﻲ ﺣﺠﻢ‬

‫ﻭﻳﺨﺘﻢ ﻛﺘﻴﻠﻲ ﺣﺪﻳﺜﻪ ﺑﺎﻟﻘﻮﻝ‪” :‬ﺑﺎﻟﻨﻈﺮ ﺍﻟﻰ ﺍﻟﺠﺎﻧﺐ‬

‫ﺃﺑـــﻮ ﻇﺒﻲ‪ ،‬ﺑﺎﻹﺿﺎﻓـــﺔ ﺇﻟﻰ ﺗﺨﺼﻴﺺ ﻣﺴـــﺎﺣﺔ ﺃﻛﺒﺮ‬

‫ﺍﻷﻋﻤﺎﻝ“‪.‬‬

‫ﺍﻟﻤﺸـــﺮﻕ‪ ،‬ﻧﺘﻮﻗﻊ ﺃﻥ ﻳﺸـــﻬﺪ ﺍﻟﺴـــﻮﻕ ﺑﺤﻠﻮﻝ ﺷﻬﺮ‬

‫ﺗﺴﺘﺨﺪﻡ ﻷﻏﺮﺍﺽ ﺍﻟﺘﺨﺰﻳﻦ“‪.‬‬

‫ﻭﻳﺴـــﺘﻄﺮﺩ ﻛﺘﻴﻠـــﻲ ﺣﺪﻳﺜـــﻪ ﺑﺎﻟﻘـــﻮﻝ‪” :‬ﺳـــﻴﻨﺼﺮﻑ‬

‫ﺃﺑﺮﻳـــﻞ ﺃﻭ ﻣﺎﻳﻮ‪ ،‬ﻇﻬﻮﺭ ﺗﻮﺟﻪ ﻣﻌﺎﻛﺲ‪ ،‬ﻛﻤﺎ ﻳﺘﻮﻗﻊ ﺃﻥ‬

‫ﻭﻋﻦ ﺭﺃﻳﻪ ﺑﺎﻷﺯﻣﺔ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺮﺍﻫﻨﺔ ﻭﺑﺎﻹﺟﺮﺍﺀﺍﺕ‬

‫ﺍﻟﻤـــﻮﺭﺩﻭﻥ ﻋـــﻦ ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﻓـــﻲ ﺃﻏﻠـــﺐ ﺍﻟﻤﻌﺎﺭﺽ‬

‫ﻳﻨﻬﺾ ﺍﻟﺴﻮﻕ ﻣﻦ ﺟﺪﻳﺪ ﺑﺤﻠﻮﻝ ﺍﻟﻌﺎﻡ ﺍﻟﻘﺎﺩﻡ“‪.‬‬

‫ﺍﻟﺴﻌﻮﺩﻳــﺔ‪ :‬ﺇﻗﺎﻣﺔ ﻣﻌﺮﺽ ﻟﺤﻠﻮﻝ ”ﻛﻮﻧﻴﻜﺎ ﻣﻴﻨﻮﻟﺘﺎ“ ﻓﻲ ﺍﻟﺮﻳـﺎﺽ‬ ‫ﻗﺎﻡ ﺑﺘﻨﻈﻴﻢ ﺍﻟﺤﻔـــﻞ ﺍﻟﺬﻱ ﻋﻘﺪ ﻓــﻲ ﺷﻬﺮ ﻧﻮﻓﻤﺒـﺮ‪ ،‬ﺷﺮﻛــــﺔ ﺍﻟﻬﻮﺷـــﺎﻥ ﺍﻟﻤﺤــﺪﻭﺩﺓ‬ ‫ﻟﻤﺴـــﺘﺨﺪﻣﻴﻬﺎ ﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ ﺯﻳـــﺎﺩﺓ ﺍﻟﻄﺎﻗﺔ ﺍﻻﻧﺘﺎﺟﻴﺔ‬

‫ﻣﺒﺸـــﺮ ﻣﺪﻳﺮ ﻋﺎﻡ ﺍﻟﺼﻴﺎﻧﺔ ﻋﻨﺪﻣـــﺎ ﻗﺎﻝ‪» :‬ﻧﺤﻦ ﻧﻌﺪ‬

‫ﺧـــﻼﻝ ﺃﻗﻞ ﻭﻗـــﺖ ﻣﻤﻜـــﻦ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟـــﻰ ﺍﻟﻜﻠﻔﺔ‬

‫ﻋﻤﻼﺀﻧﺎ ﺑﺄﻓﻀﻞ ﺧﺪﻣﺔ ﻣﻤﻜﻨﺔ«‪.‬‬

‫ﺍﻟﻤﻨﺨﻔﻀﺔ ﻓﻲ ﺍﻟﺘﺸﻐﻴﻞ‪.‬‬

‫ﺃﻣـــﺎ ﻣﻤﺜـــﻞ ﺷـــﺮﻛﺔ ﻛﻮﻧﻴـــﻜﺎ ﻣﻴﻨﻮﻟﺘﺎ‪ ،‬ﻓﻘـــﺪ ﺫﻛﺮ ﻓﻲ‬

‫ﻭﻓـــﻲ ﻛﻠﻤﺘـــﻪ‪ ،‬ﺃﺷـــﺎﺭ ﺍﻟﻤﺪﻳـــﺮ ﺍﻻﻗﻠﻴﻤـــﻲ ﻟﺸـــﺮﻛﺔ‬

‫ﻛﻠﻤﺘﻪ ﺑﻌـــﺾ ﺍﻟﻤﻤﻴﺰﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻟﻬـــﺬﺍ ﺍﻟﺨﻂ ﻣﻦ‬

‫ﺍﻟﻬﻮﺷـــﺎﻥ ﺍﻟﻤﺤـــﺪﻭﺩﺓ ﺣﺎﺗﻢ ﺍﻟﻌﻤـــﺎﺭﻱ‪ ،‬ﺇﻟﻰ ﺃﻥ ﻫﺬﻩ‬

‫ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ‪ ،‬ﻭﺃﻋـــﺮﺏ ﻋﻦ ﺇﻋﺘـــﺰﺍﺯﻩ ﺑﺎﺧﺘﻴﺎﺭ ﺷـــﺮﻛﺔ‬

‫ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻻﻧﺘﺎﺟﻴـــﺔ ﺍﻟﺤﺪﻳﺜـــﺔ ﺫﺍﺕ ﺍﻻﺩﺍﺀ ﺍﻟﻌﺎﻟﻲ‬

‫ﺍﻟﻬﻮﺷـــﺎﻥ‪ ،‬ﻛﺸـــﺮﻳﻚ ﺃﺳﺎﺳـــﻲ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺤﺘﻞ ﻣﻜﺎﻧﺔ‬

‫ﻭﺍﻟﻜﻠﻔـــﺔ ﺍﻟﻤﻨﺨﻔﻀـــﺔ ﺳـــﺘﻠﺒﻲ ﺍﻟﻄﻠـــﺐ ﺍﻟﻜﺒﻴﺮ ﻓﻲ‬ ‫ﺍﻻﺳـــﻮﺍﻕ ﻭﺗﻌﺘﺒﺮ ﺣ ً‬ ‫ﻼ ﻣﺜﺎﻟﻴﴼ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﻃﺒﺎﻋﺔ‬

‫ﻛﺒﻴﺮﺓ ﻓﻲ ﻣﺠﺎﻝ ﺗﻮﻓﻴﺮ ﺣﻠﻮﻝ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‬

‫ﺗﺘﻤ ّﻴﺰ ﺑﺄﻟﻮﺍﻥ ﻧﻘﻴﺔ‪ ،‬ﻭﻓﻲ ﻭﻗﺖ ﻗﻴﺎﺳـــﻲ ﻭﻋﻨﺪ ﺍﻟﻄﻠﺐ‬

‫ﻭﺍﻟﻌﻤﻴﻘﺔ ﻓﻲ ﺃﺳﻮﺍﻕ ﺍﻟﻤﻤﻠﻜﺔ‪.‬‬ ‫ﻭﺃﺿﺎﻑ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻧﺤﻦ ﻋﻠﻰ ﺛﻘﺔ ﺑﺄﻥ ﺷﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ‪،‬‬

‫ﺍﻟﺘـــﻲ ﺗﺰﻳـــﺪ ﺍﻻﺣﺘﺮﺍﻓﻴﺔ ﻓـــﻲ ﺍﻟﻌﻤﻞ ﻭﺍﻻﻧﺘـــﺎﺝ‪ .‬ﻛﻤﺎ‬

‫ﺗﺸـــﻜﻞ ﺍﻟﺨﻴﺎﺭ ﺍﻷﻣﺜـــﻞ ﻟﺘﻮﺯﻳﻊ ﻣﻨﺘﺠﺎﺗﻨـــﺎ‪ ،‬ﻭﺗﻮﻓﻴﺮ‬

‫ﺃﻭﺿﺢ ﺃﻥ ﺷـــﺮﻛﺔ ﻛﻮﻧﻴـــﻜﺎ ﻣﻴﻨﻮﻟﺘﺎ ﺃﺻﺒﺤﺖ ﺍﻻﻭﻟﻰ‬

‫ﺃﻓﻀﻞ ﺧﺪﻣﺎﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ“‪.‬‬

‫ﻓﻲ ﺍﻟﻌﺎﻟﻢ ﻓﻲ ﺇﻧﺘﺎﺝ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻠﻮﻧﺔ‪ ،‬ﻋﻠﻰ‬

‫ﻭﺃﺧﺘﺘﻢ ﺍﻟﻌﺮﺽ ﺑﺤﻔﻞ ﻋﺸـــﺎﺀ ﻋﻠﻰ ﺷﺮﻑ ﺍﻟﺤﻀﻮﺭ‬

‫ﺇﺿﺎﻓـــﺔ ﺍﻟﻰ ﻣﺎ ﻳﺮﺍﻓﻘﻬﺎ ﻣـــﻦ ﺣﻠﻮﻝ ﻭﺑﺮﺍﻣﺞ ﺗﻄﺒﻴﻘﻴﺔ‬

‫‪ME Printer January 2009‬‬

‫ﻧﻈﻤﺖ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ ﺍﻟﻤﺤـــﺪﻭﺩﺓ ﻣﺆﺧﺮﴽ ﺣﻔ ً‬ ‫ﻼ‬

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‫ﻛﺒﻴـــﺮﴽ ﻓﻲ ﻓﻨﺪﻕ ﺍﻟﻘﺼـــﺮ – ﻫﻮﻟﻴﺪﺍﻱ ﺇﻥ ﻓﻲ ﻣﺪﻳﻨﺔ‬ ‫ﺍﻟﺮﻳـــﺎﺽ‪ ،‬ﺇﺳـــﺘﻌﺮﺿﺖ ﻓﻴـــﻪ ﺗﺸـــﻜﻴﻠﺔ ﺟﺪﻳـــﺪﺓ ﻣﻦ‬ ‫ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻣـــﻦ ﻛﻮﻧﻴﻜﺎ ﻣﻴﻨﻮﻟﺘﺎ‪ ،‬ﺣﻴﺚ ﺗﻮﻟﻰ‬ ‫ﺇﺧﺘﺼﺎﺻﻴﻮﻥ ﺷﺮﺡ ﺑﻌﺾ ﻣﻤﻴﺰﺍﺕ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‬ ‫ﺍﻟﺤﺪﻳﺜـــﺔ ﻭﺍﻟﺒﺮﺍﻣـــﺞ ﺍﻟﻤﺘﻘﺪﻣـــﺔ ﺍﻟﻤﺮﺍﻓﻘـــﺔ‪ ،‬ﻭﺍﻟﺘـــﻲ‬ ‫ﺗﺘﻤ ّﻴـــﺰ ﺑﺘﻘﻨﻴﺘﻬـــﺎ ﺍﻟﻌﺎﻟﻴﺔ ﻓﻲ ﺍﻷﺩﺍﺀ‪ ،‬ﻭﺍﻟﺘﻲ ﺳـــﺘﻤﻨﺢ‬

‫ﻷﻧﻈﻤـــﺔ ﺍﻟﻤﻜﺎﺗﺐ‪ ،‬ﻭﺍﻟﻤﺘﺮﺍﻓﻘﺔ ﻣﻊ ﺍﻟﺨﺒﺮﺓ ﺍﻟﻮﺍﺳـــﻌﺔ‬

‫ﺣﺪ ﻭﺻﻔﻪ‪.‬‬

‫ﺍﻟﺬﻳﻦ ﻋﺒـــﺮﻭﺍ ﻋﻦ ﺇﻋﺠﺎﺑﻬﻢ ﺑﻬـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﻲ‬

‫ﻭﺃﻛـــﺪ ﺍﻟﻌﻤـــﺎﺭﻱ ﻋﻠﻰ ﺃﻫﻤﻴـــﺔ ﺧﺪﻣﺔ ﻣﺎ ﺑﻌـــﺪ ﺍﻟﺒﻴﻊ‪،‬‬

‫ﺳـــﺘﺤﺪﺙ ﺑﻼ ﺷـــﻚ ﻧﻘﻠﺔ ﻧﻮﻋﻴﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ‪،‬‬

‫ﻭﺑﺎﻷﺧـــﺺ ﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻹﻧﺘﺎﺟﻴـــﺔ ﻧﻈـــﺮﴽ‬

‫ﻋﻠﻰ ﺣﺪ ﻭﺻﻔﻬﻢ‪.‬‬

‫ﻻﻫﻤﻴﺘﻬﺎ ﻭﺣﻴﻮﻳﺘﻬﺎ ﺑﺎﻟﻨﺴـــﺒﺔ ﺍﻟـــﻰ ﺻﺎﺣﺐ ﺍﻟﻌﻤﻞ‪.‬‬ ‫ﻭﻣـــﻦ ﺧـــﻼﻝ ﻓـــﺮﻭﻉ ﺻﻴﺎﻧـــﺔ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﺨﻤﺴـــﺔ‬ ‫ﻭﺍﻟﻌﺸـــﺮﻳﻦ ﻭﺍﻟﺘﺪﺭﻳـــﺐ ﺍﻟﻤﺴـــﺘﻤﺮ ﺍﻟـــﺬﻱ ﻳﺘﻠﻘـــﺎﻩ‬ ‫ﻣﻬﻨﺪﺳـــﻮ ﺍﻟﺼﻴﺎﻧﺔ ﻓﻲ ﺍﻟﻴﺎﺑﺎﻥ‪ ،‬ﺗﻌﺪ ﺍﻟﺸـــﺮﻛﺔ ﺑﺘﻘﺪﻳﻢ‬ ‫ﺃﻓﻀـــﻞ ﺍﻟﺨﺪﻣـــﺔ ﻟﻌﻤﻼﺋﻬﺎ‪ ،‬ﻭﻫﻮ ﻣﺎ ﺃﺷـــﺎﺭ ﺍﻟﻴﻪ ﺧﺎﻟﺪ‬

‫ﺍﻹﻣـﺎﺭﺍﺕ‪ :‬ﺑﻠﺪﻳـﺔ ﺩﺑــﻲ ﺗﺆﻛـﺪ ﺇﺭﺗﻔﺎﻉ ﺍﻟﻄﻠـﺐ ﻋﻠـﻰ ﺍﻹﻋﻼﻧـﺎﺕ ﺍﻟﺨـﺎﺭﺟﻴـﺔ‬ ‫ﺑﻠﻐﺖ ﻧﺴﺒﺔ ﺍﻹﻧﻔﺎﻕ ﺍﻹﻋﻼﻧـﻲ ﻟﻐﺎﻳﺔ ﺳﺒﺘﻤﺒﺮ ‪ ٢٠٠٨‬ﻗﺮﺍﺑﺔ ﺍﻟـ ‪ ٤٢‬ﻣﻠﻴﻮﻥ ﺩﻭﻻﺭ‬ ‫ﻳﺸـــﻬﺪ ﺳـــﻮﻕ ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ ﻓﻲ‬

‫ﺑﻠﻐﺖ ﺍﻟﺘﺼﺎﺭﻳﺢ‬ ‫ﺍﻹﻋﻼﻧﻴﺔ ﺍﻟﺘﻲ‬ ‫ﻣﻨﺤﺖ ﻓﻲ ﺩﺑﻲ‬ ‫ﻣﻨﺬ ﻋﺎﻡ ‪٢٠٠٨‬‬ ‫ﻭﺣﺘﻰ ﺍﻵﻥ ‪١٥٥‬‬ ‫ﺗﺼﺮﻳﺤﴼ ﺇﻋﻼﻧﻴﴼ‬

‫ﺇﻣـــﺎﺭﺓ ﺩﺑﻲ ﻧﻤـــﻮﴽ ﺇﺳـــﺘﺜﻨﺎﺋﻴﴼ‪ ،‬ﻭﺑﺎﻟﺮﻏﻢ ﻣـــﻦ ﺗﺄﺛﻴﺮﺍﺕ‬ ‫ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ‪ ،‬ﻳﺘﻮﻗﻊ ﻓﻲ ﺍﻟﺴﻨﻮﺍﺕ ﺍﻟﻘﻠﻴﻠﺔ‬ ‫ﺍﻟﻤﻘﺒﻠﺔ ﺇﺯﺩﻳﺎﺩ ﻃﻠﺐ ﺍﻟﻤﻌﻠﻨﻴﻦ ﻋﻠﻰ ﺍﻹﻋﻼﻧﺎﺕ ﺑﻐﻴﺔ‬ ‫ﺗﺤﻘﻴﻖ ﺍﻟﺘﻮﺍﺻﻞ ﻣﻊ ﺍﻟﻤﺴﺘﻬﻠﻜﻴﻦ‪ .‬ﻭﺗُﺴﻬﻢ ﻋﻮﺍﻣﻞ‬ ‫ﻋﺪﺓ ﺑﺸـــﻜﻞ ﻛﺒﻴﺮ ﻓﻲ ﺇﻧﺠﺎﺡ ﺍﻟﺤﻤﻼﺕ ﺍﻹﻋﻼﻧﻴﺔ‬ ‫ﺍﻟﺘـــﻲ ﻳﻨﻔﺬﻫـــﺎ ﺍﻟﻤﻌﻠﻨـــﻮﻥ‪ ،‬ﻭﻣﻨﻬـــﺎ ﺇﺧﺘﻴـــﺎﺭ ﺍﻟﻤﻮﻗـــﻊ‬ ‫ﺍﻟﻤﻨﺎﺳﺐ ﻭﺍﻟﻔﻜﺮﺓ ﺍﻹﺑﺪﺍﻋﻴﺔ ﻟﻺﻋﻼﻥ ﻭﺍﻟﺒﺮﺍﻋﺔ ﻓﻲ‬ ‫ﺻﻴﺎﻏﺔ ﻣﻀﻤﻮﻧﻪ‪ .‬ﻭﻗﺪ ﺃﺳـــﻬﻤﺖ ﻋﻮﺍﻣﻞ ﻋﺪﻳﺪﺓ ﻓﻲ‬ ‫ﺇﺭﺗﻔﺎﻉ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ )ﻛﻠﻮﺣﺎﺕ‬ ‫ﺇﻋﻼﻧﺎﺕ ﺍﻟﻄﺮﻕ ﻭﺍﻟﺒﻮﺳـــﺘﺮﺍﺕ ﻭﺍﻟﻼﻓﺘﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ(‬ ‫ﻓﻲ ﺩﺑﻲ‪ ،‬ﻭﻣﻨﻬﺎ ﺍﻟﻤﻮﺍﻗﻊ ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﻟﺸـــﻮﺍﺭﻋﻬﺎ‬ ‫ﻭﺍﻟﻤﺰﺍﻳـــﺎ ﺍﻟﺘـــﻲ ﺗﺘﻤﺘﻊ ﺑﻬﺎ ﻫـــﺬﻩ ﺍﻟﻤﺪﻳﻨﺔ ﺍﻟﺴـــﺎﺣﺮﺓ‪،‬‬ ‫ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻰ ﺇﺗﺨﺎﺫ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺘﻌﺪﺩﺓ‬ ‫ﺍﻟﺠﻨﺴﻴﺎﺕ ﻣﻦ ﺩﺑﻲ ﻣﻘﺮﺍﺕ ﻷﻋﻤﺎﻟﻬﺎ‪.‬‬ ‫ﺗﻌﻤـــﻞ ﺑﻠﺪﻳـــﺔ ﺩﺑـــﻲ ﻋﻠـــﻰ ﺇﺩﺍﺭﺓ ﻭﺗﻨﻈﻴـــﻢ ﻗﻄـــﺎﻉ‬ ‫ﺍﻹﻋﻼﻧـــﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ ﻓﻲ ﺍﻹﻣـــﺎﺭﺓ‪ ،‬ﻭﻳﻘﺘﺼﺮ ﺩﻭﺭﻫﺎ‬ ‫ﻋﻠـــﻰ ﺇﺻـــﺪﺍﺭ ﺍﻟﺘﺼﺎﺭﻳـــﺢ ﺍﻹﻋﻼﻧﻴﺔ ﻓﻘـــﻂ ﻭﻫﻲ ﻻ‬ ‫ﺗﻘﻮﻡ ﺑﺘﻨﻔﻴﺬ ﺃﻭ ﺗﺜﺒﻴﺖ ﺍﻹﻋﻼﻧﺎﺕ ﻓﻲ ﺍﻟﺸﻮﺍﺭﻉ‪ .‬ﻭﻣﻊ‬ ‫ﺫﻟﻚ‪ُ ،‬ﻳﺸـــﺮﻑ ﻗﺴﻢ ﺍﻹﻋﻼﻧﺎﺕ ﻓﻲ ﺑﻠﺪﻳﺔ ﺩﺑﻲ ﻋﻠﻰ‬

‫ﻭﺗﻀﻴﻒ‪” :‬ﺑﻠﻎ ﻋﺪﺩ ﺍﻟﺘﺼﺎﺭﻳﺢ ﺍﻹﻋﻼﻧﻴﺔ ﺍﻟﺘﻲ ﻣﻨﺤﻬﺎ‬ ‫ﻗﺴﻢ ﺍﻹﻋﻼﻥ ﻓﻲ ﺑﻠﺪﻳﺔ ﺩﺑﻲ ﻣﻨﺬ ﻋﺎﻡ ‪ ٢٠٠٨‬ﻭﺣﺘﻰ‬ ‫ﺍﻵﻥ ‪ ١٥٥‬ﺗﺼﺮﻳﺢ ﺇﻋﻼﻧﻲ‪ ،‬ﻭﺗﺸﺘﻤﻞ ﻗﺎﺋﻤﺔ ﺍﻟﺸﻮﺍﺭﻉ‬ ‫ﺍﻷﻛﺜﺮ ﻃﻠﺒﴼ ﻣﻦ ﻗﺒﻞ ﺍﻟﻤﻌﻠﻨﻴﻦ ﻋﻠﻰ ﺷـــﺎﺭﻉ ﺍﻟﺸـــﻴﺦ‬ ‫ﺯﺍﻳﺪ ﻭﺷـــﺎﺭﻉ ﺍﻹﻣﺎﺭﺍﺕ ﻭﺷﺎﺭﻉ ﺍﻟﺠﻤﻴﺮﺍ ﻭﺷﺎﺭﻉ ﺍﻟﺼﻔﺎ‬ ‫ﻭﺷـــﺎﺭﻉ ﺧﺎﻟﺪ ﺑﻦ ﺍﻟﻮﻟﻴﺪ‪ .‬ﻭﺗﻌﺪ ﺷـــﺮﻛﺎﺕ ﻣﺜﻞ )ﻧﻴﻮﻥ‬ ‫ﺍﻹﻣﺎﺭﺍﺕ( ﻭ)ﺟﻮﻟﺪﻥ ﻧﻴﻮﻥ( ﻭ)ﺷـــﻮﻑ( ﻭ)ﺑﺎﻛﻼﻳﺖ(‬

‫ﻭﻻﺩﺓ ﺍﻹﻋـــﻼﻥ ﻣﻨـــﺬ ﻟﺤﻈﺔ ﺗﻘﺪﻳـــﻢ ﺍﻟﻄﻠﺐ ﻭﻟﻐﺎﻳﺔ‬

‫ﻭ)ﺭﺍﻳﺖ ﺁﻧﻐﻞ( ﻭ)ﻛﺴـــﺎﺏ( ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﺸﺮﻛﺎﺕ ﻃﻠﺒﴼ‬

‫ﻣﻨـــﺢ ﺍﻟﺘﺼﺮﻳﺢ‪ ،‬ﻭﺗﺨﻀﻊ ﺍﻟﻄﻠﺒـــﺎﺕ ﺍﻟﺘﻲ ﻳﺘﻘﺪﻡ ﺑﻬﺎ‬

‫ﻟﻠﻤﺴﺎﺣﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ﻓﻲ ﺷﻮﺍﺭﻉ ﺩﺑﻲ“‪.‬‬

‫ﺗﻘﺪﻡ‪ ،‬ﻳﺠﺐ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻠﻐﺔ ﺍﻟﻌﺮﺑﻴﺔ ﻓﻲ‬ ‫ﺇﺿﺎﻓﺔ ﻟﻤﺎ ّ‬ ‫ﺟﻤﻴﻊ ﺍﻟﻠﻮﺣـــﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ﻭﺍﻷﺩﻟـــﺔ ﻭﺍﻟﺨﺮﺍﺋﻂ‪ ،‬ﻣﻊ‬ ‫ﺟﻮﺍﺯ ﺇﺳﺘﺨﺪﺍﻡ ﻟﻐﺔ ﺃﺟﻨﺒﻴﺔ ﺃﺧﺮﻯ ﺇﻟﻰ ﺟﺎﻧﺒﻬﺎ ﺷﺮﻳﻄﺔ‬ ‫ﺃﻥ ﺗﻜـــﻮﻥ ﺍﻟﻜﺘﺎﺑﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺃﻛﺒـــﺮ ﺣﺠﻤﴼ ﻭﺃﺑﺮﺯ ﻣﻜﺎﻧﴼ‬ ‫ﻭﺃﻥ ﻳﻌﻠﻮ ﺍﻟﻨﺺ ﺍﻟﻌﺮﺑﻲ ﺍﻟﻨﺺ ﺍﻷﺟﻨﺒﻲ ﺃﻭ ﺃﻥ ﻳﻮﺿﻊ‬ ‫ﺍﻟﻨﺺ ﺍﻟﻌﺮﺑﻲ ﻋﻠﻰ ﻳﻤﻴﻦ ﺍﻟﻠﻮﺣﺔ ﺑﺤﺴﺐ ﺍﻷﺣﻮﺍﻝ‪،‬‬ ‫ﻭﻳﺘﻌ ّﻴﻦ ﺃﻥ ﺗﻜﻮﻥ ﺍﻟﻠﻐﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﺳﻠﻴﻤﺔ‬

‫ﻟﻔﻈـــﴼ ﻭﺗﺮﻛﻴﺒﴼ ﻭﻧﻄﻘﴼ ﻭﻛﺘﺎﺑﺔ‪ ،‬ﻭﺃﻥ ﺗُﻜﺘﺐ ﺑﺄﺣﺪ ﺃﻧﻮﺍﻉ‬ ‫ﺍﻟﺨﻄﻮﻁ ﺍﻟﻌﺮﺑﻴﺔ ﺃﻭ ﺍﻹﺳﻼﻣﻴﺔ ﺍﻟﻤﺘﻌﺎﺭﻑ ﻋﻠﻴﻬﺎ‪.‬‬ ‫ﺗﻘـــﻮﻝ ﺧﻤﻴﺲ‪” :‬ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻠﺴـــﻘﻒ ﺍﻟﺰﻣﻨـــﻲ ﻟﻬﺬﻩ‬ ‫ﺍﻹﻋﻼﻧـــﺎﺕ‪ ،‬ﺗﻤﻨـــﺢ ﺍﻟﺒﻠﺪﻳﺔ ﺛﻼﺙ ﺳـــﻨﻮﺍﺕ ﻓﻲ ﺣﺎﻝ‬ ‫ﺍﻟﻌﻘﻮﺩ ﻟﻠﻤﻤﺘﻠﻜﺎﺕ ﺍﻟﺨﺎﺻﺔ ﺍﻟﺘﺎﺑﻌﺔ ﻟﺒﻠﺪﻳﺔ ﺩﺑﻲ ﻭﺳﻨﺔ‬ ‫ﻭﺍﺣﺪﺓ ﻗﺎﺑﻠﺔ ﻟﻠﺘﺠﺪﻳﺪ ﻓﻲ ﺣﺎﻝ ﺍﻟﺘﺼﺎﺭﻳﺢ ﺍﻟﺪﺍﺋﻤﺔ“‪.‬‬ ‫ﻭﺗ ّ‬ ‫ُﺬﻛـــﺮ ﺧﻤﻴﺲ ﺑﺎﻹﺟـــﺮﺍﺀﺍﺕ ﺍﻟﻌﻘﺎﺑﻴـــﺔ ﺍﻟﺘﻲ ﺗﺘﺒﻌﻬﺎ‬ ‫ﺑﻠﺪﻳـــﺔ ﺩﺑـــﻲ ﺿـــﺪ ﺍﻟﻤﻌﻠﻨﻴـــﻦ ﺍﻟﻤﺨﺎﻟﻔﻴـــﻦ‪ ،‬ﻭﻣﻨﻬـــﺎ‬ ‫ﺗﺤﺮﻳﺮ ﺇﻧﺬﺍﺭ ﻭﺇﻋﻄﺎﺀ ﻣﻬﻠﺔ ﺃﻣﺪﻫﺎ ﺳﺒﻌﺔ ﺃﻳﺎﻡ ﻟﺘﻌﺪﻳﻞ‬

‫ﺍﻟﻤﻌﻠﻨـــﻮﻥ ﺍﻟﻰ ﺗﻘﻴﻴـــﻢ ﺩﻗﻴﻖ ﻣﻦ ﺣﻴـــﺚ ﺍﻟﻤﺤﺘﻮﻯ‬ ‫ﻭﺍﻟﺘﺼﻤﻴـــﻢ‪ ،‬ﻣـــﻊ ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠـــﻰ ﺍﻟﺤـــﺲ ﺍﻹﺑﺪﺍﻋﻲ‬ ‫ﻭﺍﻹﻧﻄﺒﺎﻉ ﺍﻟﺬﻱ ﺳﻴﻮﻟﺪﻩ ﺍﻹﻋﻼﻥ‪.‬‬ ‫ﻭﻟﻠﺘﻌﺮﻑ ﻋﻦ ﻛﺜﺐ ﻋﻠﻰ ﺍﻟﺠﻬﻮﺩ ﺍﻟﺘﻲ ﺗﺒﺬﻟﻬﺎ ﺑﻠﺪﻳﺔ‬ ‫ﺩﺑـــﻲ ﻓﻲ ﺗﻨﻈﻴﻢ ﻗﻄـــﺎﻉ ﺍﻹﻋﻼﻧـــﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ ﻓﻲ‬ ‫ﺍﻹﻣـــﺎﺭﺓ‪ ،‬ﺗﺤﺪﺛـــﺖ ﻣﺠﻠـــﺔ ‪ ME Printer‬ﺇﻟﻰ ﻣﻨﻰ‬ ‫ﺧﻤﻴﺲ‪ ،‬ﺭﺋﻴﺴـــﺔ ﻗﺴـــﻢ ﺍﻹﻋﻼﻧﺎﺕ ﻓﻲ ﺑﻠﺪﻳﺔ ﺩﺑﻲ‪،‬‬ ‫ﺇﺫ ﺗﻘﻮﻝ‪:‬‬ ‫”ﻳﺸـــﻬﺪ ﺳـــﻮﻕ ﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ ﻓﻲ ﺩﺑﻲ ﻧﻤﻮﴽ‬ ‫ﻣﻠﺤﻮﻇـــﴼ‪ ،‬ﺣﻴـــﺚ ﺯﺍﺩ ﺍﻟﻄﻠـــﺐ ﻓـــﻲ ﺍﻵﻭﻧـــﺔ ﺍﻷﺧﻴﺮﺓ‬ ‫ﻋﻠﻰ ﺍﻟﺴـــﻴﺎﺟﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ﻭﻭﺍﺟﻬﺎﺕ ﺍﻟﻤﺒﺎﻧﻲ ﺍﻟﺘﻲ‬ ‫ﺍﻹﻋﻼﻧﻴﺔ ﺑﺸﻜﻞ ﻣﺒﺴﻂ‪ .‬ﻭﻭﻓﻘﴼ ﻹﺣﺼﺎﺀﺍﺕ ﺣﺪﻳﺜﺔ‬ ‫ﺻـــﺎﺩﺭﺓ ﻋﻦ ﺍﻟﻤﺮﻛـــﺰ ﺍﻟﻌﺮﺑﻲ ﻟﻠﺒﺤﻮﺙ ﻭﺍﻟﺪﺭﺍﺳـــﺎﺕ‬ ‫ﺍﻹﺳﺘﺸـــﺎﺭﻳﺔ )ﺑـــﺎﺭﻙ(‪ ،‬ﻓﻘـــﺪ ﺑﻠﻐﺖ ﻧﺴـــﺒﺔ ﺍﻹﻧﻔﺎﻕ‬ ‫ﺍﻹﻋﻼﻧﻲ ﻋﻠﻰ ﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ ﻓﻲ ﺇﻣﺎﺭﺓ ﺩﺑﻲ‬ ‫ﺣﺘﻰ ﺳﺒﺘﻤﺒﺮ ‪ ٢٠٠٨‬ﺣﻮﺍﻟﻲ ‪ ٤٢‬ﻣﻠﻴﻮﻥ ﺩﻭﻻﺭ“‪.‬‬

‫ﺍﻹﻋﻼﻧـــﺎﺕ ﺍﻟﺨﺎﺭﺟﻴـــﺔ ﺣﺘـــﻰ ﺗﻮﺍﻓـــﻖ ﺍﻟﺒﻠﺪﻳﺔ ﻋﻠﻰ‬ ‫ﻣﻨﺤﻬـــﺎ ﺍﻟﺘﺼﺮﻳﺢ ﺍﻟﻤﻄﻠـــﻮﺏ‪ ،‬ﻭﺗﺘﻀﻤﻦ ﻋﺪﻡ ﻭﺿﻊ‬ ‫ﺍﻟﻠﻮﺣـــﺎﺕ ﺍﻹﻋﻼﻧﻴـــﺔ ﻓـــﻲ ﺍﻟﻤﺒﺎﻧـــﻲ ﺍﻷﺛﺮﻳـــﺔ ﻭﺩﻭﺭ‬ ‫ﺍﻟﻌﺒﺎﺩﺓ ﻭﺍﻷﺳـــﻮﺍﺭ ﺍﻟﻤﺤﻴﻄﺔ ﺑﻬﺎ ﺃﻭ ﺃﻳﺔ ﺃﻣﺎﻛﻦ ﺃﺧﺮﻯ‬ ‫ﻳﺘـــﻢ ﺗﺤﺪﻳﺪﻫﺎ ﻣﻦ ﻗﺒﻞ ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ‪ .‬ﻛﻤﺎ ﻳﺠﺐ ﺃﻥ‬ ‫ﻻ ﺗﺤﺠـــﺐ ﺍﻟﻠﻮﺣـــﺔ ﺍﻹﻋﻼﻧﻴﺔ ﺃﻱ ﻣﺒﻨـــﻰ ﺩﻳﻨﻲ ﺃﻭ‬ ‫ﺗﺎﺭﻳﺨﻲ ﺃﻭ ﺛﻘﺎﻓﻲ ﺃﻭ ﺃﻱ ﻣﻦ ﺍﻷﻣﺎﻛﻦ ﺍﻟﺘﻲ ﺗﺤﺪﺩﻫﺎ‬ ‫ﺍﻟﺒﻠﺪﻳـــﺔ‪ ،‬ﻭﺃﻥ ﻻ ﺗﻌﻴـــﻖ ﺣﺮﻛﺔ ﻣﺮﻭﺭ ﺍﻷﺷـــﺨﺎﺹ ﺃﻭ‬ ‫ﺍﻟﻤﺮﻛﺒﺎﺕ ﺃﻭ ﺗﺤﺠﺐ ﺍﻟﺮﺅﻳﺔ ﻋﻦ ﺍﻟﻄﺮﻳﻖ‪.‬‬ ‫ﻭﺗﺠﺪﺭ ﺍﻹﺷـــﺎﺭﺓ ﺍﻟﻰ ﺃﻧـــﻪ ﻳﺘﻮﺟﺐ ﻭﺿﻊ ﺭﻗﻢ ﺗﺼﺮﻳﺢ‬ ‫ﺍﻹﻋﻼﻥﻭﺇﺳﻢﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﻌﻠﻨﺔ ﻋﻠﻰﺍﻟﻠﻮﺣﺔﺍﻹﻋﻼﻧﻴﺔ‬ ‫ﻭﺫﻟﻚ ﻭﻓﻘﴼ ﻟﻤﺎ ﺗﺤﺪﺩﻩ ﺍﻟﺒﻠﺪﻳﺔ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪ .‬ﻛﻤﺎ‬ ‫ﻳﺘﻮﺟـــﺐ ﺗﻮﺧﻲ ﺍﻟﺪﻗﺔ ﻭﺍﻟﻤﻮﺿﻮﻋﻴﺔ ﻭﺍﻟﻤﺼﺪﺍﻗﻴﺔ ﻓﻲ‬ ‫ﻃـــﺮﺡ ﺍﻹﻋﻼﻥ ﻭﺃﻥ ﻻ ﻳﺘﻨﺎﻓـــﻰ ﻣﻀﻤﻮﻧﻪ ﻣﻊ ﺃﺣﻜﺎﻡ‬ ‫ﺍﻟﺸـــﺮﻳﻌﺔ ﺍﻹﺳﻼﻣﻴﺔ ﺃﻭ ﺍﻟﻨﻈﺎﻡ ﺍﻟﻌﺎﻡ ﺃﻭ ﺍﻵﺩﺍﺏ ﺍﻟﻌﺎﻣﺔ‬ ‫ﺃﻭ ﺍﻟﺘﻘﺎﻟﻴﺪ ﺍﻟﻤﺘﺒﻌﺔ ﻓﻲ ﺇﻣﺎﺭﺓ ﺩﺑﻲ‪.‬‬

‫ﺍﻟﻤﺤـــﺪﺩﺓ‪ ،‬ﻳﺘـــﻢ ﺗﺤﺮﻳﺮ ﻏﺮﺍﻣﺔ ﺑﺤﻘـــﻪ ﻻ ﺗﺰﻳﺪ ﻋﻠﻰ‬ ‫‪ ٥,٠٠٠‬ﺩﺭﻫـــﻢ‪ ،‬ﻭﺗﺘُﻀﺎﻋﻒ ﻓﻲ ﺣﺎﻝ ﻟﻢ ﻳﻘﻢ ﺑﺘﻌﺪﻳﻞ‬ ‫ﺍﻟﻮﺿﻊ ﻓﻲ ﻣﻬﻠﺔ ﺃﻣﺪﻫﺎ ﺳﺒﻌﺔ ﺃﻳﺎﻡ ﺃﺧﺮﻯ ﻣﻦ ﺗﺄﺭﻳﺦ‬ ‫ﺗﺤﺮﻳﺮ ﺍﻟﻤﺨﺎﻟﻔﺔ ﺍﻟﺴـــﺎﺑﻘﺔ‪ .‬ﻭﺑﺎﻹﺿﺎﻓـــﺔ ﺇﻟﻰ ﻋﻘﻮﺑﺔ‬ ‫ﺍﻟﻐﺮﺍﻣـــﺔ ﺍﻟﻤﻨﺼـــﻮﺹ ﻋﻠﻴﻬﺎ‪ ،‬ﻳﺤـــﻖ ﻟﻠﺒﻠﺪﻳـــﺔ ﺇﻟﺰﺍﻡ‬ ‫ﺍﻟﻤﺨﺎﻟﻒ ﺑﺈﺯﺍﻟﺔ ﺃﺳﺒﺎﺏ ﺍﻟﻤﺨﺎﻟﻔﺔ ﻭﺇﻋﺎﺩﺓ ﺍﻟﺤﺎﻝ ﺇﻟﻰ‬ ‫ﻣﺎ ﻛﺎﻥ ﻋﻠﻴﻪ ﺿﻤﻦ ﻣﺪﺓ ﺯﻣﻨﻴﺔ ﻣﺤﺪﺩﺓ‪.‬‬ ‫ﻭﻋـــﻦ ﺍﻟﺘﺤﻀﻴـــﺮﺍﺕ ﺍﻟﺘـــﻲ ﺗﻘـــﻮﻡ ﺑﻬـــﺎ ﺑﻠﺪﻳـــﺔ ﺩﺑﻲ‬ ‫ﺇﺳﺘﻌﺪﺍﺩﴽ ﻟﻠﻤﺸﺎﺭﻛﺔ ﻓﻲ ﻣﻌﺮﺽ ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳﻮﻡ‬ ‫‪) ٢٠٠٩‬ﺳـــﺎﻳﻦ ﺁﻧـــﺪ ﺟﺮﺍﻓﻴـــﻚ ﺇﻣﻴﺠﻴﻨـــﺞ(‪ ،‬ﺗﺨﺘـــﻢ‬ ‫ﺧﻤﻴﺲ ﺣﺪﻳﺜﻬﺎ ﺑﺎﻟﻘﻮﻝ‪” :‬ﺳـــﻴﻘﻮﻡ ﻗﺴـــﻢ ﺍﻹﻋﻼﻥ‬ ‫– ﺇﺩﺍﺭﺓ ﺍﻟﺘﺨﻄﻴﻂ ﺑﺎﻟﻤﺸﺎﺭﻛﺔ ﻓﻲ ﺍﻟﻤﻌﺮﺽ ﺍﻟﻤﺬﻛﻮﺭ‬ ‫ﻭﺫﻟﻚ ﻣﻦ ﺧﻼﻝ ﺗﻌﺮﻳﻒ ﺍﻟﻤﺸـــﺎﺭﻛﻴﻦ ﻭﺍﻟﺸـــﺮﻛﺎﺕ‬ ‫ﺍﻹﻋﻼﻧﻴﺔ ﺑﺎﻟﺨﺪﻣﺎﺕ ﺍﻟﺘﻲ ﻳﻘﺪﻣﻬﺎ ﻗﺴـــﻢ ﺍﻹﻋﻼﻥ‬ ‫ﻓـــﻲ ﺑﻠﺪﻳـــﺔ ﺩﺑﻲ‪ .‬ﻛﻤـــﺎ ﺳـــﻨﻘﻮﻡ ﺑﺘﻘﺪﻳﻢ ﻧﺒـــﺬﺓ ﻋﻦ‬ ‫ﺍﻟﺘﻌﺪﻳـــﻼﺕ ﻭﻋﻤﻠﻴﺎﺕ ﺍﻟﺘﻮﺳـــﻊ ﺍﻟﺘـــﻲ ﺃﺟﺮﻳﺖ ﻋﻠﻰ‬ ‫ﺃﻗﺴﺎﻡ ﺧﺪﻣﺔ ﺍﻟﻌﻤﻼﺀ‪ ،‬ﻭﺍﻟﺘﻲ ﻧﻬﺪﻑ ﻣﻦ ﺧﻼﻟﻬﺎ ﺍﻟﻰ‬ ‫ﺗﻘﺪﻳﻢ ﺃﻓﻀﻞ ﺍﻟﺨﺪﻣﺎﺕ ﻟﻌﻤﻼﺋﻨﺎ ﺍﻟﻜﺮﺍﻡ“‪.‬‬

‫‪ME Printer January 2009‬‬

‫ﺗﻠﻘـــﻰ ﻗﺒﻮﻝ ﻟـــﺪﻯ ﺍﻟﻨﺎﺱ ﻭﺗﻘﻮﻡ ﺑﺘﻮﺻﻴﻞ ﺍﻟﺮﺳـــﺎﻟﺔ‬

‫ﻭﺗﺸـــﻴﺮ ﺧﻤﻴﺲ ﺇﻟﻰ ﺍﻟﺸـــﺮﻭﻁ ﺍﻟﻮﺍﺟﺐ ﺗﻮﻓﺮﻫﺎ ﻓﻲ‬

‫ﺍﻟﻮﺿﻊ‪ .‬ﻭﻓﻲ ﺣﺎﻝ ﻋﺪﻡ ﺇﺳـــﺘﺠﺎﺑﺔ ﺍﻟﻤﺨﺎﻟﻒ ﻟﻠﻤﻬﻠﺔ‬

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‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ :‬ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﺮﻗﻤﻲ ﻓﻲ »ﺃﺗﺶ ﺑﻲ«‬ ‫ﺗﻌﻠﻦ ﻋﻦ ﺗﺸﻜﻴﻞ ﻓﺮﻳﻖ ﻣﺘﺨﺼﺺ‬ ‫ﺗﻬﺪﻑ ﺍﻟﻬﻴﻜﻠﻴـﺔ ﺍﻟﺠﺪﻳـﺪﺓ ﻟﻠﻤﺠﻤﻮﻋـﺔ ﺇﻟـﻰ ﺗﻌﺰﻳﺰ ﺗﻮﺍﺟﺪﻫـﺎ ﻓـﻲ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋـﺔ ﻓـﻲ ﺍﻟﻤﻨﻄﻘـﺔ‬ ‫”ﺇﻥﻣﻨﻈﻤﺘﻨﺎﺍﻟﺠﺪﻳﺪﺓ‬ ‫ﻭﺭﺅﻳﺘﻨﺎ ﺳﻮﻑ ﺗﻘﻮﺩ‬ ‫ﺃﻋﻤﺎﻟﻨﺎ ﻧﺤﻮ ﺍﻟﻤﺰﻳﺪ‬ ‫ﻣﻦ ﺍﻟﻨﻤﻮ‪ ،‬ﻟﻴﺲ ﻓﻘﻂ‬ ‫ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺑﻞ ﻧﺤﻮ‬ ‫ﺗﻌﺰﻳﺰﻧﻬﺞﺍﻟﺘﺮﻛﻴﺰ‬ ‫ﻋﻠﻰ ﺧﺪﻣﺔ ﺍﻟﻌﻤﻼﺀ“‬ ‫ﻋﻤﺮﻭ ﺣﺴﻦ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻤﺠﻤﻮﻋﺔ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﺮﻗﻤﻲ ﻓﻲ ”ﺇﺗﺶ‬ ‫ﺑﻲ“ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﺃﻋﻠﻨﺖ ﺷﺮﻛﺔ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﺮﻗﻤﻲ‬ ‫ﻓﻲ ﺷـــﺮﻛﺔ ”ﺃﺗﺶ ﺑﻲ“ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﻋﻦ ﺗﺮﻗﻴﺔ‬ ‫ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺍﻟﻤﺴﺆﻭﻟﻴﻦ ﺍﻟﺘﻨﻔﻴﺬﻳﻴﻦ ﻓﻲ ﺍﻟﺸﺮﻛﺔ‪،‬‬ ‫ﺍﻷﻣـــﺮ ﺍﻟﺬﻱ ﻳﻌﻜـــﺲ ﺇﻟﺘﺰﺍﻡ ﺍﻟﺸـــﺮﻛﺔ ﺑﺒﻨﺎﺀ ﻭﺿﻤﺎﻥ‬ ‫ﻭﺟـــﻮﺩ ﻓﺮﻳـــﻖ ﺇﺩﺍﺭﻱ ﻓﻌﺎﻝ ﻭﻗـــﻮﻱ ﻭﺩﻳﻨﺎﻣﻴﻜﻲ ﻓﻲ‬ ‫ﻗﺴـــﻢ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﺮﻗﻤـــﻲ ﻋﺒـــﺮ ﻣﻨﻄﻘﺔ‬ ‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪.‬‬ ‫ﻭﻗﺎﻝ ﻋﻤﺮﻭ ﺣﺴﻦ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﺮﻗﻤﻲ ﻓﻲ ”ﺇﺗﺶ ﺑﻲ“ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪:‬‬ ‫”ﺇﻥ ﺗﻮﺳـــﻴﻊ ﻧﻄـــﺎﻕ ﺃﻋﻤﺎﻟﻨﺎ ﻭﺭﺅﻳﺘﻨﺎ ﺳـــﻮﻑ ﺗﺘﻄﻠﺐ‬ ‫ﻗﻴـــﺎﺩﺓ ﻗﻮﻳﺔ ﻭﺇﺩﺍﺭﺓ ﻓﻌﺎﻟﺔ‪ ،‬ﻭﺳـــﻴﻌﻜﺲ ﺇﻧﺸـــﺎﺀ ﻓﺮﻳﻖ‬ ‫ﺇﺩﺍﺭﻱ ﺟﺪﻳـــﺪ ﺍﻟﺘﻄـــﻮﺭ ﺍﻟﻤﺴـــﺘﻤﺮ ﻭﺍﻟﻨﺠـــﺎﺡ ﺍﻟﺪﺍﺋـــﻢ‬ ‫ﻟﻤﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﻫﺬﺍ‬

‫ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ )ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﻐﻴﺮ ﺗﻘﻨﻴـــﺔ(‪ .‬ﺑﺎﻹﺿﺎﻓﺔ‬

‫ﺍﻟﺘﺨﺼﺺ ﻓﻲ ﺍﻟﺘﻮﺯﻳﻊ ﻓﻲ ﺍﻟﺴﻮﻕ‪.‬‬

‫ﺇﻟـــﻰ ﺫﻟﻚ‪ ،‬ﺳـــﺘﻜﻮﻥ )‪ (IWS‬ﻣﺴـــﺆﻭﻟﺔ ﻋـــﻦ ﺍﻟﺒﻴﻊ‬

‫ﻭﺳـــﻴﻬﺘﻢ ﻣﺒﻴﻌـــﺎﺕ ﻭﺧﺪﻣﺎﺕ ﺍﻟﻤﺆﺳﺴـــﺔ )‪،(ESS‬‬

‫ﺑﺎﻟﺘﺠﺰﺋﺔ ﻟﺠﻤﻴﻊ ﺍﻟﻤﻌﺪﺍﺕ ﻭﻋﺒﻮﺍﺕ ﺍﻷﺣﺒﺎﺭ ﻭﺍﻟﻮﺭﻕ‬

‫ﺑﻘﻴﺎﺩﺓ ﺑﺮﺍﺗﻴﻚ ﺩﺍﻳـــﺎﻝ‪ ،‬ﺑﻤﺒﻴﻌﺎﺕ ﻣﻨﺘﺠﺎﺕ ﻣﺠﻤﻮﻋﺔ‬

‫ﻭﻓﺌﺎﺕ ﺍﻟﺒﺮﺍﻣﺞ‪ .‬ﻭﻋﻠﻰ ﻫﺬﺍ ﺍﻟﻨﺤﻮ‪ ،‬ﺳﺘﺸﻤﻞ )‪(IWS‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﺮﻗﻤﻲ‪ ،‬ﻭﺍﻟﺒﺮﻣﺠﻴﺎﺕ‪ ،‬ﻭﺍﻟﺤﻠﻮﻝ‬

‫ﻣﻨﺘﺠﺎﺕ )‪ (IPG‬ﻭ)‪ (PSG‬ﻋﻠﻰ ﺣﺪ ﺳﻮﺍﺀ‪.‬‬

‫ﻭﺧﺪﻣـــﺎﺕ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺑﻤـــﺎ ﻓـــﻲ ﺫﻟﻚ ﻣﺆﺳﺴـــﺎﺕ‬

‫ﺃﻣـــﺎ ﺣﻠﻮﻝ ﻗﻄﺎﻉ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﻭﺍﻟﻄﺎﺑﻌـــﺎﺕ ﺍﻟﻠﻴﺰﺭﻳﺔ‬

‫ﺍﻟﻘﻄـــﺎﻉ ﺍﻟﻌﺎﻡ‪ .‬ﻭﺳـــﻮﻑ ﻳﺮﻛﺰ ﺍﻟﻔﺮﻳـــﻖ ﻋﻠﻰ ﺗﻔﻌﻴﻞ‬

‫)‪ (LES‬ﺑﻘﻴﺎﺩﺓ ﺇﺭﻧﺴـــﺖ ﻋﺰﺍﻡ‪ ،‬ﻓﺴﺘﻜﻮﻥ ﺍﻟﻤﺴﺆﻭﻟﺔ‬

‫ﺧﻄـــﻂ ﺍﻟﺘﻮﺯﻳﻊ ﻓﻲ ﺍﻟﺴـــﻮﻕ‪ ،‬ﻭﺍﻟﺒﻨـــﺎﺀ ﻋﻠﻰ ﻣﺎ ﺣﻘﻘﻪ‬

‫ﻋـــﻦ ﺟﻤﻴـــﻊ ﻣﻨﺘﺠـــﺎﺕ ﻟﻴﺰﺭﺟﺖ ﻭﺣﻠـــﻮﻝ ﺃﺗﺶ ﺑﻲ‬

‫ﺍﻟﻔﺮﻳﻖ ﻣﻦ ﻧﺠﺎﺡ‪ .‬ﻭﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻰ ﺫﻟﻚ‪ ،‬ﺳﻴﻘﻊ ﻋﻠﻰ‬

‫)ﺍﻟﻤﻌـــﺪﺍﺕ ﻭﺍﻟﺒﺮﺍﻣـــﺞ ﻭﻋﺒـــﻮﺍﺕ ﺍﻟﺘﻮﻧـــﺮ(‪ ،‬ﻭﺑﻤﺎ ﻓﻴﻬﺎ‬

‫ﻋﺎﺗﻖ ﺍﻟﻔﺮﻳﻖ ﻣﺴﺆﻭﻟﻴﺔ ﺇﺩﺍﺭﺓ ﺧﺪﻣﺎﺕ )‪Managed‬‬

‫ﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻟﻤﺘﻌﺪﺩﺓ ﺍﻟﻮﻇﺎﺋﻒ )‪ (MFP ‘s‬ﻭﺃﺩﺟﻼﻳﻦ‬

‫‪ (Print Services P&L‬ﻭﺍﻟﺼﻨﺎﻋـــﺎﺕ ﺍﻟﺮﺃﺳـــﻴﺔ‬

‫ﺍﻟﺘﻲ ﺳﺒﻖ ﺃﻥ ﺍﺛﺒﺘﺖ ﻣﻜﺎﻧﺘﻬﺎ ﻓﻲ ﺍﻟﺴﻮﻕ‪.‬‬

‫ﻭﺑﺮﻧﺎﻣﺞ ﺍﻟﺤﻠﻮﻝ ﻟﻠﺸﺮﻛﺎﺀ ﺩﺍﺧﻞ ﺍﻟﻤﻨﻄﻘﺔ‪.‬‬

‫ﺃﻣـــﺎ ﺧﺪﻣـــﺔ ﺍﻟﺤﻠـــﻮﻝ ﺍﻟﺠﺮﺍﻓﻴﻜﻴـــﺔ )‪ ،(GSB‬ﻭﻫﻲ‬

‫ﻭﻳﺨﺘـــﻢ ﺣﺴـــﻦ ﺣﺪﻳﺜـــﻪ ﺑﺎﻟﻘـــﻮﻝ‪” :‬ﺇﻥ ﻣﻨﻈﻤﺘﻨـــﺎ‬

‫ﺃﻳﻀﴼ ﺑﻘﻴﺎﺩﺓ ﻋﻤﺮﻭ ﺣﺴـــﻦ‪ ،‬ﻓﺴﺘﻜﻮﻥ ﺍﻟﻤﺴﺆﻭﻟﺔ ﻋﻦ‬

‫ﺍﻟﺠﺪﻳﺪﺓ ﻭﺭﺅﻳﺘﻨﺎ ﺳـــﻮﻑ ﺗﻘﻮﺩ ﺃﻋﻤﺎﻟﻨـــﺎ ﻧﺤﻮ ﺍﻟﻤﺰﻳﺪ‬

‫ﺟﻤﻴﻊ ﺍﻟﺮﺳـــﻮﻣﺎﺕ ﻭﺍﻟﻤﻨﺘﺠﺎﺕ ﻭﺍﻟﺤﻠﻮﻝ )ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﻣـــﻦ ﺍﻟﻨﻤﻮ‪ ،‬ﻟﻴﺲ ﻓﻘﻂ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺑﻞ ﻧﺤﻮ ﺗﻌﺰﻳﺰ‬

‫ﻭﺍﻟﺒﺮﻣﺠﻴـــﺎﺕ ﻭﻋﺒﻮﺍﺕ ﺍﻷﺣﺒﺎﺭ ﻭﺍﻟـــﻮﺭﻕ(‪ ،‬ﺑﻤﺎ ﻓﻴﻬﺎ‬

‫ﻧﻬﺞ ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠـــﻰ ﺧﺪﻣﺔ ﺍﻟﻌﻤﻼﺀ‪ .‬ﻭﻛﻤﺎ ﻗﺎﻝ ﻧﺎﺋﺐ‬

‫ﺍﻹﻧﺘﺮﻧﺖ )‪ ،(IWS‬ﺑﻘﻴﺎﺩﺓ ﺃﺳﺪ ﺳﻴﺪ‪ ،‬ﻭﺍﻟﺘﻲ ﺳﺘﻜﻮﻥ‬

‫ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﺴـــﻖ ﺍﻟﻜﺒﻴـــﺮ‪ /‬ﺩﻳﺰﺍﻳﻦ ﺟﺖ‪،‬‬

‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴـــﺬﻱ ﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﺼﻮﻳﺮ‬

‫ﻭﻣﻨﺘﺠﺎﺕ ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﻌﺮﻭﺽ ﻭﻣﺴـــﺘﻠﺰﻣﺎﺗﻬﺎ ﻣﺜﻞ‬

‫ﺍﻟﺮﻗﻤﻲ ﺍﻟﺴـــﻴﺪ ﻓﻴﻮﻣﺶ ﺟﻮﺷـــﻲ‪ ،‬ﻓﺄﻧـــﺎ ﺃﻛﺮﺭ ﻭﺃﻗﻮﻝ‬

‫)ﺍﻟﻤﻌـــﺪﺍﺕ ﻭﺍﻟﺒﺮﺍﻣـــﺞ ﻭﻋﺒـــﻮﺍﺕ ﺍﻷﺣﺒـــﺎﺭ‪ /‬ﻭﺍﻟﻮﺭﻕ(‬

‫ﻋﺒـــﻮﺍﺕ ﺍﻷﺣﺒـــﺎﺭ ﻭﺍﻟﻮﺭﻕ‪ .‬ﻭﺳـــﻴﻜﻮﻥ ﻫـــﺬﺍ ﺍﻟﻔﺮﻳﻖ‬ ‫ﻣﺴـــﺆﻭ ً‬ ‫ﻻ ﻋﻦ ﺍﻟﻤﺒﻴﻌﺎﺕ ﺍﻟﻤﺒﺎﺷـــﺮﺓ ﻭﻏﻴﺮ ﺍﻟﻤﺒﺎﺷـــﺮﺓ‬

‫ﺇﻥ ﺇﻋﺎﺩﺓ ﺍﻟﻬﻴﻜﻠﻴﺔ ﻫﻲ ﻟﻴﺴﺖ ﻓﻘﻂ ﺑﺘﻨﻔﻴﺬ ﺍﻷﺷﻴﺎﺀ‬ ‫ﻋﻠـــﻰ ﻧﺤـــﻮ ﺃﻓﻀﻞ‪ ،‬ﻭﻟﻜـــﻦ ﺑﺎﻟﺘﺮﻛﻴﺰ ﻋﻠـــﻰ ﺍﻟﻌﻤﻼﺀ‬

‫ﻷﺟﻬـــﺰﺓ ﻭﻟـــﻮﺍﺯﻡ ﺍﻟﺮﺳـــﻢ ﺍﻟﺘﺨﻄﻴﻄﻲ ﻣـــﻦ ﺧﻼﻝ‬

‫ﻭﺍﻟﻘﻴﺎﻡ ﺑﺎﻷﻣﻮﺭ ﺑﺸﻜﻞ ﻣﺨﺘﻠﻒ“‪.‬‬

‫ﺇﻟﻰ ﺟﺎﻧـــﺐ ﺇﻟﺘﺰﺍﻣﻨـــﺎ ﺍﻟﺪﺍﺋﻢ ﺑﺘﻮﻓﻴﺮ ﺃﻓﻀـــﻞ ﺍﻟﺤﻠﻮﻝ‬ ‫ﻟﻌﻤﻼﺋﻨـــﺎ‪ .‬ﻟﻘﺪ ﻟﻤﺴـــﻨﺎ ﻧﺤﻦ ﻛﻤﺠﻤﻮﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﺮﻗﻤﻲ ﻭﺗﺮﴽ ﺣﺴﺎﺳـــﴼ ﻟﺪﻯ ﻋﻤﻼﺋﻨﺎ ﻓﻲ‬ ‫ﺍﻟﻤﻨﻄﻘـــﺔ ﻣﻦ ﺧـــﻼﻝ ﺗﻌﺰﻳـــﺰ ﺧﺒﺮﺍﺗﻬﻢ‪ ،‬ﻭﺗﺠﺴـــﻴﺪ‬ ‫ﻭﺛﺎﺋﻘﻬﻢ‪ ،‬ﻭﺗﻌﺰﻳﺰ ﺃﻫﻤﻴﺔ ﻧﻮﻋﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ“‪.‬‬ ‫ﻭﺃﺿـــﺎﻑ‪” :‬ﻧﺤﻦ ﻋﻠﻰ ﺛﻘﺔ ﺑـــﺄﻥ ﺍﻟﺘﻌﻴﻴﻨﺎﺕ ﻭﺍﻹﺩﺍﺭﺓ‬ ‫ﺍﻟﺠﺪﻳﺪﺓ ﻓﻲ ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﺮﻗﻤﻲ‬ ‫ﻓﻲ ”ﺃﺗﺶ ﺑﻲ“ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﺳﻮﻑ ﺗﻮﻓﺮ ﻣﻨﺼﺔ‬ ‫ﻗﻮﻳﺔ ﻟﻠﻨﻤﻮ ﻓﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﻟﺸﺮﻛﺘﻨﺎ‪ ،‬ﻭﺳﺘﺴﻤﺢ ﻟﻨﺎ‬ ‫ﺑﺎﻟﻌﻤﻞ ﺑﺸـــﻜﻞ ﻣﺘـــﻮﺍﺯﻱ ﻓﻲ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ )ﺑﺮﻧﺖ‬ ‫‪ (٢,٠‬ﻟﻠﻄﺒﺎﻋﺔ‪ ،‬ﻭﺗﺤﺴـــﻴﻦ ﺧﺪﻣﺔ ﺯﺑﺎﺋﻨﻨﺎ ﻭﺍﻟﻤﺴﺎﻋﺪﺓ‬ ‫ﻓﻲ ﺗﻨﻔﻴﺬ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺘﻨﺎ ﻭﺩﻋﻢ ﻧﺘﺎﺋﺞ ﺃﻋﻤﺎﻟﻨﺎ“‪.‬‬ ‫ﻭﺳـــﺘﺘﺄﻟﻒ ﺍﻟﻬﻴﻜﻠﻴـــﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻟﻤﺠﻤﻮﻋـــﺔ ﺍﻟﺘﺼﻮﻳﺮ‬ ‫ﻭﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻲ ﻓﻲ ﺃﺗﺶ ﺑﻲ ﻣﻦ ﺍﻟﻌﻨﺎﺻﺮ ﺍﻟﺘﺎﻟﻴﺔ‪:‬‬ ‫ﺧﺪﻣـــﺔ )‪ (Inkjet‬ﻭﺍﻷﻋﻤـــﺎﻝ ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﻟﺤﻠـــﻮﻝ‬ ‫ﻣﺴـــﺆﻭﻟﺔ ﻋـــﻦ ﻣﻨﺘﺠـــﺎﺕ ﺍﻹﻧﻜﺠـــﺖ ﻭﺍﻟﺤﻠـــﻮﻝ‬ ‫ﻭﺍﻟﻤﺴـــﺘﻬﻠﻜﻴﻦ ﻭﻗﻄﺎﻋـــﺎﺕ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺼﻐﻴـــﺮﺓ‬

‫ﺍﻟﻌﺮﺍﻕ ﻭﺍﻷﺭﺩﻥ ﻳﻌﻠﻨــﺎﻥ ﻋﻦ ﺗﻮﻗﻴــﻊ ﺇﺗﻔﺎﻗﻴــﺔ ﺗﻌﺎﻭﻥ ﺛﻘﺎﻓﻴــﺔ‬ ‫ﺗﻨﺺ ﺍﻹﺗﻔﺎﻗﻴﺔ ﺍﻟﺘﻲ ﺗﺴﺘﻤﺮ ﻟﻌﺎﻣﻴﻦ ﻋﻠﻰ ﺗﻌﺰﻳﺰ ﺍﻟﺘﻌﺎﻭﻥ ﻓﻲ ﻣﺠﺎﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻭﺍﻟﺘﺮﺍﺙ ﺍﻟﺸﻌﺒﻲ‬

‫‪ME Printer January 2009‬‬

‫ﻭﺍﻟﻤﻌﺎﺭﺽ ﻭﺍﻟﻔﻨﻮﻥ ﺍﻟﻤﺨﺘﻠﻔﺔ‬

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‫ﻭﻗﻊ ﻭﺯﻳﺮ ﺍﻟﺜﻘﺎﻓﺔ ﺍﻟﻌﺮﺍﻗﻲ ﻣﺎﻫﺮ ﺩﻟﻲ ﺍﺑﺮﺍﻫﻴﻢ ﺇﺗﻔﺎﻗﻴﺔ‬

‫ﺍﻹﺗﻔﺎﻕ ﻋﻠﻰ ﺗﻌﺰﻳـــﺰ ﺍﻟﺘﻌﺎﻭﻥ ﻓﻲ ﻣﺠﺎﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﺍﻟﺪﻭﺭﺍﺕ ﺍﻟﺘﺪﺭﻳﺒﻴﺔ ﻭﺍﻟﻤﺆﺗﻤـــﺮﺍﺕ ﻭﺍﻟﺘﻮﺛﻴﻖ ﻭﺣﻔﻆ‬

‫ﺗﻌـــﺎﻭﻥ ﻣﻊ ﻧﻈﻴﺮﺗـــﻪ ﺍﻷﺭﺩﻧﻴﺔ ﻧﺎﻧﺴـــﻲ ﺑﺎﻛﻴﺮ ﻟﺘﻌﺰﻳﺰ‬

‫ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻟﺘـــﺮﺍﺙ ﺍﻟﺸـــﻌﺒﻲ ﻭﺍﻟﻤﻌـــﺎﺭﺽ ﻭﺍﻟﻔﻨـــﻮﻥ‬

‫ﺍﻟﻮﺛﺎﺋﻖ ﻭﺻﻴﺎﻧﺘﻬﺎ ﻭﺗﺮﻣﻴﻤﻬﺎ ﻭﺍﻟﻔﻬﺮﺳـــﺔ ﻭﺍﻷﺭﺷـــﻔﺔ‬

‫ﺍﻟﺘﻌـــﺎﻭﻥ ﺍﻟﺜﻘﺎﻓﻲ ﺑﻴـــﻦ ﺍﻟﺒﻠﺪﻳﻦ ﺑﻤﺎ ﻓـــﻲ ﺫﻟﻚ ﺇﻋﺎﺩﺓ‬

‫ﺍﻟﻤﺨﺘﻠﻔﺔ‪ ،‬ﻭﺗﺒﺎﺩﻝ ﺍﻟﺨﺒﺮﺍﺕ ﻭﺍﻟﺨﺒﺮﺍﺀ ﻻ ﺳـــﻴﻤﺎ ﻓﻲ‬

‫ﻭﺍﻟﺘﺼﻨﻴﻒ‪.‬‬

‫ﺍﻟﻤﺴﺮﻭﻗﺎﺕ ﺍﻻﺛﺮﻳﺔ‪.‬‬

‫ﻣﺠﺎﻝ ﺛﻘﺎﻓﺔ ﺍﻟﻄﻔﻞ ﺍﻟﻰ ﺟﺎﻧﺐ ﺍﻟﻤﺴـــﺮﺡ ﻭﺍﻟﺴـــﻴﻨﻤﺎ‬

‫ﻭﺗﻨـــﺺ ﺍﻻﺗﻔﺎﻗﻴـــﺔ ﺍﻟﺘﻲ ﺗﺴـــﺘﻤﺮ ﻟﻌﺎﻣﻴـــﻦ ﻭﺗﻨﺘﻬﻲ‬

‫ﻭﺍﻟﻔﻨﻮﻥ ﺍﻟﺸﻌﺒﻴﺔ ﻭﺍﻟﻔﻠﻜﻠﻮﺭﻳﺔ ﻭﺍﻟﻔﻦ ﺍﻟﺘﺸﻜﻴﻠﻲ‪.‬‬

‫ﻓـــﻲ ﻋـــﺎﻡ ‪ ،٢٠١٠‬ﻋﻠﻰ ﺍﻟﺘﻌﺎﻭﻥ ﻓﻲ ﻣﺠﺎﻝ ﺇﺳـــﺘﺮﺩﺍﺩ‬

‫ﻭﻳﺘﻀﻤﻦ ﺍﻹﺗﻔﺎﻕ ﺃﻳﻀﴼ ﺗﻔﻌﻴـــﻞ ﺁﻟﻴﺎﺕ ﺍﻟﺘﻌﺎﻭﻥ ﻓﻲ‬

‫ﺍﻟﻤﺴـــﺮﻭﻗﺎﺕ ﺍﻟﺘﺮﺍﺛﻴﺔ ﻭﺍﻻﺛﺮﻳـــﺔ ﻭﺍﻟﻔﻨﻴﺔ‪ .‬ﻛﻤﺎ ﻳﻨﺺ‬

‫ﻣﻴﺎﺩﻳﻦ ﺗﺸـــﺮﻳﻌﺎﺕ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻟﺜﻘﺎﻓﻴﺔ ﻭﺍﻟﻤﺨﻄﻮﻃﺎﺕ‬

‫ﺍﻹﻣـﺎﺭﺍﺕ‪:‬ﻣﺠﻤﻮﻋﺔﺍﻟﻄﺒـﺎﻋﺔﻭﺍﻟﻨﺸــﺮﺗﺠﺘﻤﻊﺑﺎﻟﻄﺒـﺎﻋﻴﻦﻭﺍﻟﻤﻮﺭﺩﻳـﻦ‬ ‫ﺗﻀﻤﻦ ﺍﻹﺟﺘﻤﺎﻉ ﺍﻟﺬﻱ ﻋﻘﺪ ﻓﻲ‪ ١٥‬ﺩﻳﺴﻤﺒﺮ ﺑﻔﻨﺪﻕ ﺟﺮﺍﻧﺪ ﺣﻴﺎﺓ ﺑﺪﺑﻲ‪ ،‬ﻣﻨﺎﻗﺸﺔ ﺍﻟﻮﺿﻊ ﺍﻟﺮﺍﻫﻦ ﻟﻘﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺗﻘﻴﻴﻢ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﻗﺪ ﺗﻮﺍﺟﻬﻪ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ‬ ‫ﺃﻗﺎﻣـــﺖ ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﺍﻟﺘﺎﺑﻌـــﺔ ﻟﻐﺮﻓﺔ‬

‫ﺑـــﺄﻥ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺤﺎﻟﻴﺔ ﻟﻦ ﺗﺆﺛﺮ ﺑﺸـــﻜﻞ ﻛﺒﻴﺮ‬

‫”ﻋﺎﻣـــﴼ ﺟﻴﺪﴽ ﺟـــﺪﴽ“‪ .‬ﺑﻤﻌﻨﻰ ﺁﺧﺮ‪ ،‬ﻓﺈﻧﻨـــﺎ ﺑﻤﺄﻣﻦ ﻣﻤﺎ‬

‫ﺗﺠـــﺎﺭﺓ ﻭﺻﻨﺎﻋـــﺔ ﺩﺑـــﻲ‪ ،‬ﻣﺆﺧـــﺮﴽ‪ ،‬ﺇﺟﺘﻤﺎﻋـــﴼ ﺧﺎﺻـــﴼ‬

‫ﻋﻠـــﻰ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻓـــﻲ ﺩﻭﻟـــﺔ ﺍﻹﻣـــﺎﺭﺍﺕ‪ .‬ﻓﻘﺪ‬

‫ﻳﺤﺪﺙ‪ ،‬ﻭﻣﻊ ﺫﻟﻚ ﺃﺭﺳـــﻠﻨﺎ ﺧﻄﺎﺑﴼ ﺍﻟﻰ ﻛﻞ ﻣﻦ ﻏﺮﻓﺔ‬

‫ﺩﻋـــﺖ ﺇﻟﻴﻪ ﻧﺨﺒـــﺔ ﻣﻦ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻭﻣـــﻮﺭﺩﻱ ﻣﻌﺪﺍﺕ‬

‫ﺇﺳﺘﻔﺴـــﺮﻧﺎ ﺍﻟﻴﻮﻡ ﻣﻦ ﺟﻤﻴﻊ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻋﻤﺎ ﺇﺫﺍ ﻛﺎﻧﻮﺍ‬

‫ﺗﺠﺎﺭﺓ ﻭﺻﻨﺎﻋﺔ ﺩﺑﻲ ﻭﻭﺯﺍﺭﺓ ﺍﻹﻗﺘﺼﺎﺩ ﻭﺍﻟﺼﻨﺎﻋﻴﻴﻦ‪،‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺴـــﺘﻠﺰﻣﺎﺗﻬﺎ ﻓﻲ ﺩﻭﻟﺔ ﺍﻹﻣﺎﺭﺍﺕ‪ .‬ﻭﻧﺎﻗﺶ‬

‫ﻗﺪ ﻓﺼﻠﻮﺍ ﺃﻱ ﻣـــﻦ ﻣﻮﻇﻔﻴﻬﻢ‪ ،‬ﻓﺄﺟﺎﺑﻮﺍ ﺑﺎﻟﻨﻔﻲ‪ .‬ﻛﻤﺎ‬

‫ﻃﺎﻟﺒﻨﺎﻫﻤـــﺎ ﻓﻴﻪ ﺑﺪﻋﻢ ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋـــﺔ ﺿﻤﻦ ﺃﺭﺑﻌﺔ‬

‫ﺍﻹﺟﺘﻤﺎﻉ ﺍﻟﺬﻱ ﻋﻘﺪ ﻳﻮﻡ ‪ ١٥‬ﺩﻳﺴﻤﺒﺮ ﺑﻔﻨﺪﻕ ﺟﺮﺍﻧﺪ‬

‫ﺳـــﺄﻟﻨﺎﻫﻢ ﻋﻤﺎ ﺇﺫﺍ ﺷـــﺎﻫﺪﻭﺍ ﺇﻧﺤﺴـــﺎﺭﴽ ﻓـــﻲ ﺍﻷﻋﻤﺎﻝ‬

‫ﻣﺤـــﺎﻭﺭ ﺭﺋﻴﺴـــﻴﺔ‪ ،‬ﻭﻫـــﻲ‪ :‬ﺗﺄﺟﻴـــﺮ ﺍﻟﻤﺴـــﺘﻮﺩﻋﺎﺕ‪،‬‬

‫ﺣﻴـــﺎﺓ ﺑﺪﺑﻲ‪ ،‬ﺍﻟﻮﺿـــﻊ ﺍﻟﺮﺍﻫﻦ ﻟﺼﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ‬

‫ﺍﻟﻤﻨﺎﻃﺔ ﺑﻬﻢ‪ ،‬ﻓﺄﺟﺎﺑـــﻮﺍ ﺃﻳﻀﴼ ﺑﺎﻟﻨﻔﻲ‪ .‬ﻳﻌﺪ ﻫﺬﺍ ﺍﻷﻣﺮ‬

‫ﻭﻣﺠﻤﻌـــﺎﺕ ﺳـــﻜﻦ ﺍﻟﻌﻤـــﺎﻝ‪ ،‬ﻭﺍﻟﻤﺸـــﺎﻛﻞ ﺍﻟﺤﻴﺎﺗﻴﺔ‬

‫ﺍﻟﻤﻨﻄﻘﺔ ﻭﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﻗﺪ ﺗﻮﺍﺟﻪ ﻫﺬﺍ ﺍﻟﻘﻄﺎﻉ ﻓﻲ‬

‫ﻣﺆﺷﺮ ﺟﻴﺪ ﻋﻠﻰ ﺃﻥ ﺍﻷﺯﻣﺔ ﻟﻢ ﺗﺆﺛﺮ ﻓﻴﻨﺎ ﺑﻌﺪ‪ ،‬ﻭﻟﻜﻦ‬

‫ﺍﻟﻤﺴﺘﻘﺒﻞ ﺑﺴﺒﺐ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ‪.‬‬

‫ﺇﻥ ﺣﺪﺙ ﺃﻱ ﻣﻜـــﺮﻭﻩ ﻓﻲ ﻋﺎﻡ ‪ ،٢٠٠٩‬ﻓﺈﻧﻪ ﺑﺎﻟﺘﺄﻛﻴﺪ‬

‫ﻟﻠﻌﺰﺍﺏ ﻭﻧﻮﻋﻴﺔ ﺍﻟﺪﻋـــﻢ ﺍﻟﺬﻱ ُﻳﻤﻜﻨﻬﻢ ﺗﻘﺪﻳﻤﻪ ﺇﻟﻰ‬ ‫ﻫـــﺬﺍ ﺍﻟﻘﻄﺎﻉ‪ .‬ﻛﺎﻥ ﺍﻟﺘﺠﺎﻭﺏ ﺇﻳﺠﺎﺑﻴﴼ‪ ،‬ﻭﻧﺨﻄﻂ ﺣﺎﻟﻴﴼ‬

‫ﺧـــﺺ ﺑـــﻪ ﻣﺠﻠﺘﻨـــﺎ‪ ،‬ﻗـــﺎﻝ ﻃﺎﺭﻕ‬ ‫ﻭﻓـــﻲ ﺣﺪﻳـــﺚ ﻟﻪ‬ ‫ّ‬

‫ﻟﻦ ﻳﻜﻮﻥ ﺃﻣﺮﴽ ﻣﺨﻔﻴﴼ‪ .‬ﺗﺸـــﻴﺮ ﺍﻟﺘﻘﺎﺭﻳﺮ ﺍﻟﺘﻲ ﺻﺪﺭﺕ‬

‫ﻟﻌﻘﺪ ﺇﺟﺘﻤﺎﻉ ﻣﻊ ﻣﻌﺎﻟـــﻲ ﻭﺯﻳﺮ ﺍﻹﻗﺘﺼﺎﺩ ﺍﻟﻤﻬﻨﺪﺱ‬

‫ﻣﺆﺧﺮﴽ ﺇﻟﻰ ﺃﻥ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﺸـــﺎﺭﻳﻊ ﻟﻦ ﻳﺘﻢ ﺇﻟﻐﺎﺋﻬﺎ‬

‫ﺳـــﻠﻄﺎﻥ ﺍﻟﻤﻨﺼـــﻮﺭﻱ ﺃﻭ ﻣـــﻦ ﻳﻨﻮﺏ ﻋﻨـــﻪ‪ ،‬ﻟﻐﺮﺽ‬

‫”ﺇﻥ ﺍﻟﻬﺪﻑ ﺍﻟﺮﺋﻴﺴـــﻲ ﻣﻦ ﺇﻗﺎﻣـــﺔ ﻫﺬﺍ ﺍﻹﺟﺘﻤﺎﻉ ﻫﻮ‬

‫ﻭﺇﻧﻤﺎ ﺳـــﻴﺘﻢ ﺑﺎﻟﻤﻘﺎﺑﻞ ﺗﺨﻔﻴـــﺾ ﻣﻴﺰﺍﻧﻴﺎﺗﻬﺎ‪ .‬ﻧﺘﻮﻗﻊ‬

‫ﺍﻟﺘﺒﺎﺣﺚ ﺍﻟﻤﺒﺎﺷﺮ ﻣﻌﻪ ﻓﻲ ﻫﺬﻩ ﺍﻟﻤﻮﺍﺿﻴﻊ“‪.‬‬

‫ﺟﻮﻫﺮﺟﻲ‪ ،‬ﻧﺎﺋﺐ ﺭﺋﻴﺲ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‪:‬‬

‫ﻟﺠﻤﻊ ﺃﻛﺒﺮ ﻋﺪﺩ ﻣﻤﻜﻦ ﻣﻦ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻭﺍﻟﻤﻮﺭﺩﻳﻦ‪،‬‬

‫ﺣﺼـــﻮﻝ ﺇﻧﺨﻔـــﺎﺽ ﻓﻲ ﻣﺒﻴﻌﺎﺕ ﺍﻟﺴـــﻮﻕ ﻣﻊ ﺣﻠﻮﻝ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺩﻋﻮﻧـــﺎ ﺇﻟـــﻰ ﺇﺟﺘﻤﺎﻉ ﺍﻟﻴﻮﻡ ﻗﺮﺍﺑـــﺔ ﺍﻟـ ‪٥٠‬‬

‫ﻃﺎﺭﻕ ﺟﻮﻫﺮﺟﻲ‬

‫ﻭﺍﻟﺘﺒﺎﺣﺚ ﻣﻌﻬﻢ ﻓﻲ ﺍﻟﺸـــﺆﻭﻥ ﺍﻟﺘـــﻲ ﺗﺘﻌﻠﻖ ﺑﻘﻄﺎﻉ‬

‫ﻋـــﺎﻡ ‪ ٢٠٠٩‬ﺑﻨﺴـــﺒﺔ ﻻ ﺗﺘﺠـــﺎﻭﺯ ﺍﻟـ ‪ ٪١٠‬ﻭﺳـــﻴﻜﻮﻥ‬

‫ﺷـــﺨﺼﴼ‪ ،‬ﻭﻗـــﺪ ﺗﻤﻜـــﻦ ‪ ٤٦‬ﻣﻨﻬـــﻢ ﻣـــﻦ ﺍﻟﺤﻀﻮﺭ‪.‬‬

‫ﻧﺎﺋﺐ ﺭﺋﻴﺲ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ .‬ﻭﻧﻈﺮﴽ ﻟﻸﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ‪،‬‬

‫ﺗﺄﺛﻴﺮﻩ ﻣﺤﺪﻭﺩﴽ ﺟﺪﴽ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ“‪.‬‬

‫ﻛﺎﻥ ﺃﻏﻠـــﺐ ﻛﺒﺎﺭ ﺍﻟﻤﻮﺭﺩﻳـــﻦ ﻭﺍﻟﻄﺒﺎﻋﻴﻦ ﺣﺎﺿﺮﴽ ﻓﻲ‬

‫ﻭﺍﻟﻨﺸﺮ‬

‫ﺃﺭﺩﻧﺎ ﺗﺸـــﻜﻴﻞ ﺻـــﻮﺭﺓ ﻭﺍﺿﺤﺔ ﻋﻦ ﺍﻟﻘـــﺮﺍﺭﺍﺕ ﺍﻟﺘﻲ‬

‫ﻭﻳﺴـــﺘﻄﺮﺩ ﺣﺪﻳﺜـــﻪ ﺑﺎﻟﻘـــﻮﻝ‪” :‬ﺳﺘﺴﺘﺸـــﻌﺮ ﺑﻌـــﺾ‬

‫ﺍﻹﺟﺘﻤﺎﻉ‪ ،‬ﻭﻫﻮ ﻣﺎ ﻳﺪﻝ ﻋﻠﻰ ﻧﺠﺎﺣﻪ“‪.‬‬

‫ﺳـــﻴﺘﺨﺬﻫﺎ ﺍﻟﻄﺒﺎﻋـــﻮﻥ ﻭﺍﻟﻤﻮﺭﺩﻭﻥ ﻓﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ‬

‫ﺍﻟﻤﻄﺎﺑﻊ‪ ،‬ﺳﻮﺍﺀ ﺃﻛﺎﻧﺖ ﻭﻛﺎﻻﺕ ﺃﻡ ﺩﻭﺭ ﻧﺸﺮ‪ ،‬ﻻﺳﻴﻤﺎ‬

‫ﻭﺑﺴـــﺆﺍﻟﻪ ﻋﻦ ﺟﺎﺋـــﺰﺓ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋـــﺔ ‪ ،٢٠٠٨‬ﻳﺨﺘﻢ‬

‫ﻭﻣﻌﺮﻓـــﺔ ﻣـــﺎﺫﺍ ﻳﻨـــﻮﻭﻥ ﻓﻌﻠـــﻪ‪ .‬ﻭﺇﻧﻄﻼﻗﴼ ﻣـــﻦ ﻛﻮﻧﻨﺎ‬

‫ﺗﻠـــﻚ ﺍﻟﻤﺮﺗﺒﻄـــﺔ ﻓـــﻲ ﺃﻋﻤﺎﻟﻬـــﺎ ﺑﺴـــﻮﻕ ﺍﻟﻌﻘـــﺎﺭﺍﺕ‪،‬‬

‫ﺟﻮﻫﺮﺟﻲ ﺣﺪﻳﺜﻪ ﺑﺎﻟﻘﻮﻝ‪” :‬ﺑﺎﻟﻨﺴﺒﺔ ﺇﻟﻰ ﺟﺎﺋﺰﺓ ﺩﺑﻲ‬

‫ﺟﻬﺔ ﺷـــﺒﻪ ﺣﻜﻮﻣﻴـــﺔ‪ ،‬ﺃﺭﺩﻧﺎ ﺃﻥ ﻧﻮﺿـــﺢ ﻟﻬﻢ ﻃﺒﻴﻌﺔ‬

‫ﺑﺤـــﺮﺍﺭﺓ ﺍﻷﺯﻣـــﺔ‪ ،‬ﻧﻈﺮﴽ ﻟﻜﻮﻥ ﻫﺬﺍ ﺍﻟﻘﻄـــﺎﻉ ﻫﻮ ﺃﻛﺜﺮ‬

‫ﻟﻠﻄﺒﺎﻋﺔ ‪ ٢٠٠٨‬ﺍﻟﺘﻲ ﺳـــﺘﻘﺎﻡ ﻳـــﻮﻡ ‪ ٢٧‬ﻳﻨﺎﻳﺮ ‪٢٠٠٩‬‬

‫ﺍﻟﻤﺴﺎﻋﺪﺓ ﺍﻟﺘﻲ ﻳﻤﻜﻦ ﺃﻥ ﻧﻘﺪﻣﻬﺎ ﻟﻬﻢ‪ ،‬ﻭﻫﻲ ﺗﻘﺪﻳﻢ‬

‫ﺍﻟﻘﻄﺎﻋـــﺎﺕ ﺗﺄﺛﺮﴽ ﺑﺎﻷﺯﻣـــﺔ ﺍﻟﺮﺍﻫﻨﺔ‪ .‬ﻋـــﺪﺍ ﻋﻦ ﺫﻟﻚ‪،‬‬

‫ﺑﻔﻨـــﺪﻕ ﺟﺮﺍﻧﺪ ﺣﻴﺎﺓ ﺑﺪﺑﻲ‪ ،‬ﺗﻠﻘﻴﻨـــﺎ ﺇﺗﺼﺎﻻﺕ ﻋﺪﻳﺪﺓ‬

‫ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﺘﻲ ﺗﻮﺍﺟﻬﻬﻢ ﺇﻟﻰ ﻏﺮﻓﺔ ﺗﺠﺎﺭﺓ ﻭﺻﻨﺎﻋﺔ‬

‫ﻻ ﻧﻌﺘﻘـــﺪ ﺑﺤﺪﻭﺙ ﺃﻱ ﻣﺸـــﻜﻼﺕ ﺗﺬﻛﺮ‪ ،‬ﻓﺎﻟﺴـــﻮﻕ‬

‫ﺩﺑﻲ ﻭﻣﻦ ﺛﻢ ﺍﻟﻰ ﺍﻟﺴـــﺎﺩﺓ ﺍﻟﻮﺯﺭﺍﺀ ﺣﺘﻰ ﻧﺘﻤﻜﻦ ﻣﻦ‬

‫ﻣﺎﺽ ﺍﻟﻰ ﺍﻷﻣﺎﻡ ﻭﻗﺪ ﻗﺮﺃﻧﺎ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﺘﺼﺮﻳﺤﺎﺕ‬

‫ﺍﻟﺨﺮﻭﺝ ﺑﺤﻠﻮﻝ ُﻣﺮﺿﻴﺔ‪ .‬ﺃﻣﺎ ﺍﻟﺴـــﺒﺐ ﺍﻟﺜﺎﻧﻲ ﻹﻗﺎﻣﺔ‬

‫ﺍﻟﺘـــﻲ ﺗﻌﺰّﺯ ﻫﺬﻩ ﺍﻟﻨﻈﺮﻳﺔ‪ ،‬ﻭﻣﻨﻬﺎ ﻣﺎ ﺟﺎﺀ ﻋﻠﻰ ﻟﺴـــﺎﻥ‬

‫ﻣﻦ ﻃﺒﺎﻋﻴﻦ ﻣﻦ ﺩﻭﻝ ﻛﻤﺼﺮ ﻭﺍﻟﻬﻨﺪ ﻭﺇﻳﺮﺍﻥ‪ ،‬ﻋﺒ ّﺮﻭﺍ‬ ‫ﻓﻴﻬﺎ ﻋﻦ ﺭﻏﺒﺘﻬﻢ ﺑﺎﻟﻤﺸﺎﺭﻛﺔ ﻓﻲ ﺍﻟﺤﻔﻞ‪ .‬ﻭﻗﺪ ﺃﺻ ّﺮ‬ ‫ﺃﺣﺪ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻋﻠﻰ ﺍﻟﻤﺸـــﺎﺭﻛﺔ‪ ،‬ﻭﻋﻨﺪﻣﺎ ﺳﺄﻟﻨﺎﻩ ﻋﻦ‬

‫ﺟﻮﺯﻳـــﻒ ﻏﺼﻮﺏ ﻣﻦ ﺍﻟﻤﻨﻈﻤـــﺔ ﺍﻟﺪﻭﻟﻴﺔ ﻟﻺﻋﻼﻥ‪،‬‬

‫ﺳﺒﺐ ﺇﺻﺮﺍﺭﻩ‪ ،‬ﺃﺟﺎﺑﻨﺎ ﺑﺄﻥ ﺇﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻷﻭﺭﻭﺑﻴﺔ‬

‫ﺍﻟﻤﺘﻌﻠﻘﺔ ﺑﺠﺎﺋﺰﺓ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋﺔ ‪.“٢٠٠٨‬‬

‫ﺍﻟﺘـــﻲ ﺫﻛـــﺮ ﻓﻴﻬﺎ ﺇﻧـــﻪ ﻻ ﻳﺘﻮﺟﺐ ﻋﻠﻴﻨـــﺎ ﺍﻟﺨﻮﻑ ﻣﻦ‬

‫ﺍﻟﺘـــﻲ ﻳﻌﺘﺰﻡ ﺍﻟﺘﻌﺎﻗـــﺪ ﻣﻌﻬﺎ ﺇﺳﺘﻔﺴـــﺮﺕ ﻣﻨﻪ ﻋﻤﺎ ﺇﺫﺍ‬

‫ﻭﻳﻀﻴﻒ‪” :‬ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺍﻟﺸـــﺎﺋﻌﺎﺕ ﺍﻟﻤﺴﺘﻤﺮﺓ‪ ،‬ﻧﻌﺘﻘﺪ‬

‫ﻋﺎﻡ ‪ ،٢٠٠٩‬ﻣﻀﻴﻔﴼ ﺃﻧﻪ ﺳﻴﻜﻮﻥ ”ﻋﺎﻣﴼ ﺟﻴﺪﴽ“ ﻭﻟﻴﺲ‬

‫ﻛﺎﻥ ﻗﺪ ﻓﺎﺯ ﻣﺴﺒﻘﴼ ﺑﺠﺎﺋﺰﺓ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋﺔ“‪.‬‬

‫ﺍﻹﺟﺘﻤﺎﻉ ﻓﻬﻮ ﻟﻺﺟﺎﺑﺔ ﻋﻠﻰ ﺇﺳﺘﻔﺴﺎﺭﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﻦ‬

‫ﻓﻠﺴﻄﻴـﻦ‪» :‬ﺍﻟﺪﺍﺧﻠﻴـﺔ« ﺗﻔﺘﺘﺢ ﻣﺮﻛـﺰﴽ ﺟﺪﻳـﺪﴽ ﻟﻄﺒﺎﻋـﺔ ﺟﻮﺍﺯﺍﺕ ﺍﻟﺴﻔﺮ ﺑﻨﺎﺑﻠـﺲ‬ ‫ﺳﻴﺨﺪﻡ ﺍﻟﻤﺮﻛـﺰ ﺍﻟﺠﺪﻳـﺪ ﻓﻠﺴﻄﻴﻨﻴﻲ ﻣﻨﻄﻘـﺔ ﺷﻤـﺎﻝ ﺍﻟﻀﻔـﺔ ﺍﻟﻐﺮﺑﻴـﺔ‬ ‫ﺇﻓﺘﺘﺤـــﺖ ﻭﺯﺍﺭﺓ ﺍﻟﺪﺍﺧﻠﻴﺔ ﺍﻟﻔﻠﺴـــﻄﻴﻨﻴﺔ ﻓـــﻲ ﻣﺪﻳﻨﺔ‬

‫ﻭﺛﻤـــﻦ ﻣﻘﺒـــﻮﻝ ﺩﻭﺭ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﻮﻃﻨﻴـــﺔ ﺍﻟﺘـــﻲ‬ ‫ّ‬

‫ﻧﺎﺑﻠﺲ ﻣﺮﻛﺰﴽ ﺟﺪﻳﺪﴽ ﻟﻄﺒﺎﻋﺔ ﺟﻮﺍﺯﺍﺕ ﺍﻟﺴﻔﺮ‪ ،‬ﻭﺍﻟﺬﻱ‬ ‫ﺳـــﻴﺨﺪﻡ ﺍﻟﻔﻠﺴـــﻄﻨﻴﻴﻦ ﺍﻟﻘﺎﻃﻨﻴـــﻦ ﻓـــﻲ ﺍﻟﻤﻨﺎﻃـــﻖ‬

‫ﺳـــﺎﻫﻤﺖ ﺑﺈﻋﺎﺩﺓ ﺗﺠﻬﻴﺰ ﻫﺬﺍ ﺍﻟﻤﺮﻛﺰ ﺑﻌﺪ ﺃﻥ ﺩ ّﻣﺮﺕ‬ ‫ﻗـــﻮﺍﺕ ﺍﻻﺣﺘـــﻼﻝ ﺍﻹﺳـــﺮﺍﺋﻴﻠﻴﺔ ﻣﺪﻳﺮﻳـــﺔ ﺍﻟﺪﺍﺧﻠﻴـــﺔ‬

‫ﺍﻟﻮﺍﻗﻌﺔ ﺷﻤﺎﻝ ﺍﻟﻀﻔﺔ ﺍﻟﻐﺮﺑﻴﺔ‪.‬‬

‫ﺧﻼﻝ ﺍﻻﺟﺘﻴﺎﺣﺎﺕ ﺍﻟﺴـــﺎﺑﻘﺔ ﻟﻠﻤﺪﻳﻨﺔ‪ ،‬ﻭﻗﺎﻝ‪” :‬ﺍﻵﻥ‬

‫ﻭﺣﻀـــﺮ ﺣﻔﻞ ﺍﻻﻓﺘﺘـــﺎﺡ ﻣﺤﺎﻓـــﻆ ﻧﺎﺑﻠـــﺲ ﺍﻟﺪﻛﺘﻮﺭ‬

‫ﺃﺻﺒﺢ ﺑﺈﻣﻜﺎﻥ ﺍﻟﻤﻮﺍﻃﻦ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﺟﻮﺍﺯ ﺳـــﻔﺮ‬

‫ﺟﻤـــﺎﻝ ﺍﻟﻤﺤﻴﺴـــﻦ‪ ،‬ﻭﻭﻛﻴـــﻞ ﻭﺯﺍﺭﺓ ﺍﻟﺪﺍﺧﻠﻴـــﺔ ﺃﻣﻴﻦ‬

‫ﺑﻌﺪ ‪ ٢٤‬ﺳﺎﻋﺔ ﻣﻦ ﺗﻘﺪﻳﻤﻪ ﺍﻟﻤﻌﺎﻣﻠﺔ“‪.‬‬

‫ﻣﻘﺒـــﻮﻝ‪ ،‬ﻭﺍﻟﻮﻛﻴﻞ ﺍﻟﻤﺴـــﺎﻋﺪ ﻭﻣﺪﻳﺮ ﻋـــﺎﻡ ﺍﻟﺠﻮﺍﺯﺍﺕ‬

‫ﻣﻦ ﺟﺎﻧﺒﻪ‪ ،‬ﺇﻋﺘﺒﺮ ﺣﺮﺏ ﺃﻥ ﺍﻟﻬﺪﻑ ﺍﻟﺮﺋﻴﺲ ﻣﻦ ﺍﻓﺘﺘﺎﺡ‬

‫ﻳﻮﺳـــﻒ ﺣﺮﺏ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺇﺑﺮﺍﻫﻴﻢ ﺳﻼﻣﺔ ﻣﺪﻳﺮ‬

‫ﻫـــﺬﺍ ﺍﻟﻤﺮﻛﺰ ﻳﺄﺗﻲ ﻓﻲ ﺳـــﻴﺎﻕ ﺍﻟﺨﻄﺔ ﺍﻟﺘﻲ ﺇﻋﺘﻤﺪﺗﻬﺎ‬

‫ﻋﺎﻡ ﺩﺍﺧﻠﻴﺔ ﻧﺎﺑﻠﺲ ﻭﻣﺴﺆﻭﻟﻮﻥ ﻓﻲ ﺍﻟﻤﺪﻳﻨﺔ ﻭﻣﺪﺭﺍﺀ‬

‫ﺍﻟﺤﻜﻮﻣﺔ ﻟﻠﺘﺨﻔﻴﻒ ﻋﻦ ﻫﺬﻩ ﺍﻟﻤﺤﺎﻓﻈﺔ ﺍﻟﻤﺤﺎﺻﺮﺓ‪،‬‬

‫ﺍﻟﻤﺆﺳﺴﺎﺕ ﻭﺷﻴﻮﺥ ﻭﺭﺟﺎﻝ ﺩﻳﻦ‪.‬‬

‫ﻭﻓﺮﺽ ﺣﻀﻮﺭﻫﺎ ﻋﻠﻰ ﺧﺎﺭﻃﺔ ﺍﻟﻀﻔﺔ ﺍﻟﻐﺮﺑﻴﺔ‪.‬‬

‫ﻭﻗـــﺎﻝ ﻣﻘﺒـــﻮﻝ ﺇﻥ ﻭﺯﺍﺭﺓ ﺍﻟﺪﺍﺧﻠﻴـــﺔ ﻭﺇﺩﺍﺭﺓ ﺍﻟﺠﻮﺍﺯﺍﺕ‬

‫ﻭﺃﺷـــﺎﺭ ﺣـــﺮﺏ ﺇﻟـــﻰ ﺍﻟﻤﻌﺎﻧـــﺎﺓ ﺍﻟﺘﻲ ﻛﺎﻥ ﻳﺘﺠﺸـــﻤﻬﺎ‬

‫ﺑﺬﻟﺖ ﺟﻬـــﻮﺩﴽ ﻛﺒﻴﺮﺓ ﻻﻧﺠﺎﺯ ﻫـــﺬﺍ ﺍﻟﻤﺮﻛﺰ ﺭﻏﻢ ﻗﻠﺔ‬

‫ﺍﻟﻤﻮﺍﻃﻨﻴـــﻦ ﺍﻟﻘﺎﺩﻣﻴـــﻦ ﻣﻦ ﺷـــﻤﺎﻝ ﺍﻟﻀﻔـــﺔ ﺍﻟﻐﺮﺑﻴﺔ‬

‫ﺍﻹﻣﻜﺎﻧﻴـــﺎﺕ‪ ،‬ﻣﺸـــﻴﺮﴽ ﺇﻟﻰ ﻭﺟـــﻮﺩ ﻣﺮﻛﺰﻳﻦ ﺁﺧﺮﻳﻦ‬

‫ﻟﻠﺤﺼـــﻮﻝ ﻋﻠﻰ ﺟـــﻮﺍﺯ ﺍﻟﺴـــﻔﺮ ﻣﻦ ﻣﺪﻳﻨـــﺔ ﻧﺎﺑﻠﺲ‪،‬‬

‫ﻓـــﻲ ﺍﻟﺨﻠﻴـــﻞ ﻭﺭﺍﻡ ﺍﷲ‪ ،‬ﻟﺘﻐﻄﻴـــﺔ ﻣﻨﻄﻘﺘﻲ ﺍﻟﺠﻨﻮﺏ‬ ‫ﻭﺍﻟﻮﺳـــﻂ‪ ،‬ﻭﺫﻟـــﻚ ﺗﺴـــﻬﻴ ً‬ ‫ﻼ ﻋﻠـــﻰ ﺍﻟﻤﻮﺍﻃﻨﻴـــﻦ ﻓﻲ‬

‫ﻣﺸﻴﺮﴽ ﺇﻟﻰ ﺃﻧﻪ ﺧﻼﻝ ﺍﻟﺸﻬﺮﻳﻦ ﺍﻟﻤﺎﺿﻴﻴﻦ ﺗﻀﺎﻓﺮﺕ‬ ‫ﻛﻞ ﺍﻟﺠﻬﻮﺩ ﻻﻓﺘﺘﺎﺡ ﻫﺬﺍ ﺍﻟﻤﺮﻛﺰ ﺑﻤﺴﺎﻋﺪﺓ ﻋﺪﺩ ﻣﻦ‬

‫ﻣﺤﺎﻓﻈﺎﺕ ﺍﻟﻀﻔﺔ ﺍﻟﻐﺮﺑﻴﺔ‪.‬‬

‫ﻣﺆﺳﺴﺎﺕ ﺍﻟﻤﺪﻳﻨﺔ‪ .‬ﻛﻤﺎ ﺃﻛﺪ ﻋﻠﻰ ﺃﻥ ﻭﺯﺍﺭﺓ ﺍﻟﺪﺍﺧﻠﻴﺔ‬

‫ﺗﻌﻤـــﻞ ﻋﻠـــﻰ ﺗﻄﻮﻳﺮ ﺧﺪﻣﺎﺗﻬـــﺎ‪ ،‬ﻭﺃﻧﻬﺎ ﻋﻠـــﻰ ﺃﻋﺘﺎﺏ‬ ‫ﺇﺻﺪﺍﺭ ﺟﻮﺍﺯ ﺳـــﻔﺮ ﺑﻠﻮﻥ ﻭﺗﺎﺭﻳﺦ ﺟﺪﻳﺪﻳﻦ ﻣﻊ ﻣﻄﻠﻊ‬ ‫ﻋﺎﻡ ‪.٢٠٠٩‬‬

‫ﻛﻠﻤﺔ ﺍﻟﻤﺤﺮﺭ‬

‫ﻫﺎ ﻧﺤﻦ ﻧﺴـــﺘﻘﺒﻞ ﻋﺎﻡ ‪ ٢٠٠٩‬ﺑﻤﺸـــﺎﻋﺮ ﻣﺨﺘﻠﻄﺔ ﻣﻦ ﺍﻟﺤﺰﻥ ﻭﺍﻟﺘﻔﺎﺅﻝ‪ ،‬ﻭﻻ ﺿﻴﺮ ﻣﻦ ﺇﻧﻜﺎﺭ ﺍﻟﺘﺄﺛﻴﺮﺍﺕ ﺍﻟﺴـــﻠﺒﻴﺔ‬ ‫ﻟﻸﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﺤﺎﻟﻴﺔ‪ .‬ﻭﺑﺼﻔﺘﻨﺎ ﺃﻋﻀﺎﺀ ﻓﻲ ”ﺍﻟﻤﺠﺘﻤﻊ ﺍﻟﻄﺒﺎﻋﻲ“‪ ،‬ﺑﺘﻨﺎ ﻣﻌﺘﺎﺩﻭﻥ ﻋﻠﻰ ﻣﻮﺍﺟﻬﺔ ﺃﺯﻣﺎﺕ ﻣﻦ ﻫﺬﺍ‬ ‫ﺍﻟﻘﺒﻴـــﻞ‪ ،‬ﻭﻛﺎﻥ ﺍﻟﺘﻔﺎﺅﻝ ﻫﻮ ﺳـــﻴﺪ ﺍﻟﻤﻮﻗﻒ ﺑﺎﻟﻨﺴـــﺒﺔ ﺍﻟﻰ ﺍﻟﻜﺜﻴﺮﻳﻦ ﻣﻨﺎ‪ ،‬ﻓﻲ ﺣﻴﻦ ﺑـــﺪﺕ ﺍﻷﺯﻣﺔ ﺍﻟﺮﺍﻫﻨﺔ ﺻﺪﻣﺔ ﻻ‬ ‫ﻣﻔﺮ ﻣﻨﻬﺎ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺫﻟﻚ‪ُ ،‬ﻳﻤﻜﻦ ﻟﻸﻭﻗﺎﺕ ﺍﻟﻤﺤﻔﻮﻓﺔ ﺑﺎﻟﻤﺨﺎﻃﺮ ﺃﻥ ﺗﺘﺤﻮﻝ ﺇﻟﻰ ﻫﺎﺟﺲ ﻳﺒﻌﺚ ﻋﻠﻰ ﺍﻟﺸﻌﻮﺭ‬ ‫ّ‬ ‫ﻳﺸـــﻜﻞ ﺧﻄﺮﴽ ﻋﻠﻰ ﺷـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻲ ﻟﻢ ﺗﺘﺬﻭﻕ ﺣﺘﻰ ﺍﻵﻥ‬ ‫ﺑﺎﻟﻨﻘﺺ‪ ،‬ﻭﻻ ﻳﺨﺘﻠﻒ ﺇﺛﻨﺎﻥ ﻋﻠﻰ ﺃﻥ ﺃﻣﺮﴽ ﻛﻬﺬﺍ‬ ‫ﺳﻮﻯ ﻃﻌﻢ ﺍﻟﻨﻤﻮ ﻭﺍﻟﻨﺠﺎﺡ‪.‬‬ ‫ﻧﻌﺘﻘـــﺪ ﺑـــﺄﻥ ﺍﻟﻮﻗﺖ ﺍﻵﻥ ﻗﺪ ﺣﺎﻥ ﻟﻔﻌﻞ ﺍﻟﻌﻜﺲ‪ ،‬ﺇﺫ ﻳﺘﻮﺟﺐ ﻋﻠﻴﻨﺎ ﺟﻤﻴﻌﴼ ﺃﻥ ﻧﺘﻤﺴـــﻚ ﺑﻤـــﺎ ﻓﻲ ﺃﻳﺪﻳﻨﺎ ﻭﺃﻥ ﻧﻌﻤﻞ‬ ‫ﻋﻠﻰ ﺧﻠﻖ ﺃﻓﻜﺎﺭ ﺟﺪﻳﺪﺓ‪ .‬ﻓﺎﻷﻭﻗﺎﺕ ﺍﻟﻌﺼﻴﺒﺔ ﺗﺪﻋﻮﻧﺎ ﺍﻟﻰ ﺇﻋﺘﻤﺎﺩ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺟﺪﻳﺪﺓ ﻭﻃﺮﻳﻘﺔ ﺗﻔﻜﻴﺮ ﻣﺘﺠﺪﺩﺓ‪.‬‬ ‫ﻣﻦ ﺟﺎﻧﺐ ﺁﺧﺮ‪ ،‬ﻳﺘﻮﻗﻊ ﺃﻥ ﻳﺤﻤﻞ ﻣﻌﻪ ﻋﺎﻡ ‪ ٢٠٠٩‬ﻓﺮﺻﴼ ﺇﺳﺘﺜﻤﺎﺭﻳﺔ ﺟﻴﺪﺓ‪ ،‬ﻭﺧﻴﺮ ﺩﻟﻴﻞ ﻋﻠﻰ ﺫﻟﻚ ﻫﻮ ﻣﺎ ﺳﻴﺠﻠﺒﻪ‬ ‫ﻣﻌﺮﺿﻲ )ﺟﻠﻒ ﺑﺎﻙ( ﻭ)ﺟﻠﻒ ﺑﺮﻧﺖ( ﻣﻦ ﻓﺮﺹ ﻭﺍﻋﺪﺓ ﻟﻠﻄﺒﺎﻋﻴﻦ ﻭﺍﻟﻤﻮﺭﺩﻳﻦ ﻭﺧﺒﺮﺍﺀ ﺍﻹﻋﻼﻡ ﻋﻠﻰ ﺣﺪ ﺳـــﻮﺍﺀ‪.‬‬

‫ﻳﺘﻮﺟﺐﻋﻠﻴﻨﺎﺟﻤﻴﻌﴼ‬ ‫ﺃﻥ ﻧﺘﻤﺴﻚ ﺑﻤﺎ‬ ‫ﻓﻲ ﺃﻳﺪﻳﻨﺎ ﻭﺃﻥ‬ ‫ﻧﻌﻤﻞ ﻋﻠﻰ ﺧﻠﻖ‬ ‫ﺃﻓﻜﺎﺭ ﺟﺪﻳﺪﺓ‬

‫ﻭﺑﺼﻔﺘﻬﺎ ﺍﻟﺸﺮﻳﻚ ﺍﻹﻋﻼﻣﻲ ﺍﻷﻭﺣﺪ ﻟﻜﻼ ﺍﻟﻤﻌﺮﺿﻴﻦ‪ ،‬ﺳﺘﻜﻮﻥ ﻣﺠﻠﺔ ‪ ME Printer‬ﺟﺰﺀﴽ ﻣﻦ ﻫﺬﻩ ﺍﻟﺘﻄﻮﺭﺍﺕ‪.‬‬

‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬

‫ﻟﻘﺪ ﺣﺮﺻﻨﺎ ﺩﻭﻣﴼ ﻋﻠﻰ ﺃﻥ ﻧﻜﻮﻥ ﺃﻭﻝ ﻣﻦ ﻳﺰﻑ ﺇﻟﻴﻜﻢ ﻛﻞ ﻣﺎ ﻳﺘﻌﻠﻖ ﺑﺼﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﺳﻨﺒﺬﻝ ﻛﻞ‬ ‫ﻣﺎ ﺑﻮﺳﻌﻨﺎ ﻟﻺﺳﺘﻤﺮﺍﺭ ﻓﻲ ﻫﺬﺍ ﺍﻟﺪﺭﺏ ﺣﺘﻰ ﻓﻲ ﺍﻷﻭﻗﺎﺕ ﺍﻟﻌﺼﻴﺒﺔ‪.‬‬

‫ﻣﺴﺎﻫﻤﺎﺕﺍﺟﺘﻤﺎﻋﻴﺔ‬

‫ﺍﻟﻴﻤﻦ‪ :‬ﻣﺠﻤﻮﻋـﺔ ﺑﻘﺸــﺎﻥ ﺗﻬﺐ ﺟﺎﻣﻌـﺔ ﻋـﺪﻥ ﻧﺼـﻒ ﻣﻠﻴــﻮﻥ ﺩﻭﻻﺭ‬ ‫ﺳﺘﻐﻄﻲ ﺍﻟﻤﻨﺤﺔ ﺗﻜﺎﻟﻴﻒ ﺗﺰﻭﻳﺪ ﺩﺍﺭ ﺟﺎﻣﻌﺔ ﻋﺪﻥ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺑﻤﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﺟﺪﻳﺪﺓ‬ ‫ﺗﺴﻠﻴﻢ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺧﻼﻝ ﺃﺭﺑﻌﺔ ﺃﺷﻬﺮ ﻣﻦ ﺗﺎﺭﻳﺦ‬ ‫ﺍﻟﺘﻮﻗﻴﻊ ﻋﻠﻰ ﺍﻻﺗﻔﺎﻗﻴﺔ‪.‬‬

‫ﻣﻦ ﺟﻬﺘﻪ ﻋ ّﺒﺮ ﺍﻟﻤﻬﻨﺪﺱ ﺍﻟﺸـــﻴﺦ ﻋﺒﺪ ﺍﷲ ﺑﻘﺸـــﺎﻥ‬

‫ﺭﺋﻴﺲ ﻣﺠﻤﻮﻋﺔ ﺑﻘﺸﺎﻥ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻭﺭﺋﻴﺲ ﻣﺆﺳﺴﺔ‬

‫ﻭﻗـــﺎﻡ ﺑﺎﻟﺘﻮﻗﻴـــﻊ ﻋﻠـــﻰ ﺍﻻﺗﻔﺎﻗﻴﺔ ﻋـــﻦ ﺟﺎﻣﻌﺔ ﻋﺪﻥ‬

‫ﺣﻀﺮﻣـــﻮﺕ ﻟﻠﺘﻨﻤﻴﺔ ﺍﻟﺒﺸـــﺮﻳﺔ ﻋﻦ ﺳـــﺮﻭﺭﻩ ﺑﺘﻮﻗﻴﻊ‬

‫ﺍﻟﺪﻛﺘـــﻮﺭ ﺃﺑﻮ ﺑﻜﺮ ﺑﺎﺭﺣﻴﻢ ﻣﺪﻳﺮ ﻣﺮﻛﺰ ﺍﻹﺳﺘﺸـــﺎﺭﺍﺕ‬

‫ﻫـــﺬﻩ ﺍﻻﺗﻔﺎﻗﻴـــﺔ ﺍﻟﺘـــﻲ ﺩﺷـــﻨﺖ ﻣﺮﺣﻠـــﺔ ﺟﺪﻳﺪﺓ ﻣﻦ‬

‫ﺍﻟﻬﻨﺪﺳـــﻴﺔ ﺑﺎﻟﺠﺎﻣﻌﺔ ﻭﻋﻦ ﺍﻟﺠﻬﺔ ﺍﻟﻤﻤﻮﻟﺔ ﺍﻟﺪﻛﺘﻮﺭ‬

‫ﻋﻼﻗـــﺎﺕ ﺍﻟﺘﻌـــﺎﻭﻥ ﺍﻟﻌﻤﻠﻲ ﺍﻟﻤﺘﺒﺎﺩﻝ ﺑﻴـــﻦ ﺍﻟﺠﺎﻣﻌﺔ‬

‫ﺻﺎﻟﺢ ﻋـــﻮﺽ ﻋـــﺮﻡ ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻤﺆﺳﺴـــﺔ‬

‫ﻭﺍﻟﻤﺠﻤﻮﻋﺔ‪.‬‬

‫ﺣﻀﺮﻣﻮﺕ ﻟﻠﺘﻨﻤﻴﺔ ﺍﻟﺒﺸﺮﻳﺔ‪.‬‬

‫ﻭﺃﺷـــﺎﺩ ﺑﻘﺸـــﺎﻥ ﻓﻲ ﻛﻠﻤﺘـــﻪ ﺑﺎﻟﺪﻭﺭ ﺍﻟـــﺬﻱ ﺗﻀﻄﻠﻊ‬

‫ﻭﺃﻟﻘﻰ ﺍﻟﺪﻛﺘـــﻮﺭ ﻋﺒﺪ ﺍﻟﻌﺰﻳﺰ ﺻﺎﻟﺢ ﺑﻦ ﺣﺒﺘﻮﺭ ﺭﺋﻴﺲ‬

‫ﺑـــﻪ ﺟﺎﻣﻌـــﺔ ﻋـــﺪﻥ ﺑﺮﻓـــﺪ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﻭﺍﻟﻤﻨﺸـــﺂﺕ‬

‫ﺟﺎﻣﻌـــﺔ ﻋـــﺪﻥ ﻛﻠﻤـــﺔ ﺑﻬـــﺬﻩ ﺍﻟﻤﻨﺎﺳـــﺒﺔ‪ ،‬ﻋ ّﺒـــﺮ ﻓﻴﻬﺎ‬

‫ﺍﻟﺘﺠﺎﺭﻳﺔ ﺑﺎﻟﻜﻮﺍﺩﺭ ﺍﻟﻤﺆﻫﻠﺔ ﻭﺗﻠﺒﻴﺔ ﺇﺣﺘﻴﺎﺟﺎﺕ ﺳـــﻮﻕ‬

‫ﻋﻦ ﺳـــﻌﺎﺩﺗﻪ ﻭﻛﻞ ﻣﻨﺘﺴـــﺒﻲ ﺍﻟﺠﺎﻣﻌـــﺔ ﺑﺘﻮﻗﻴﻊ ﻫﺬﻩ‬

‫ﺍﻻﺗﻔﺎﻗﻴـــﺔ ﺍﻟﺘﻲ ﺟﺎﺀﺕ ﻛﺜﻤﺮﺓ ﻟﻠﺘﻌﺎﻭﻥ ﺑﻴﻦ ﺍﻟﺠﺎﻣﻌﺔ‬ ‫ﻭﻗ ّﻌﺖ ﻣﺠﻤﻮﻋﺔ ﺑﻘﺸـــﺎﻥ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻣﺆﺧﺮﴽ ﺇﺗﻔﺎﻗﻴﺔ‬

‫ﺗﻌـــﺎﻭﻥ ﻣﻊ ﺟﺎﻣﻌﺔ ﻋﺪﻥ‪ ،‬ﻳﺘﻢ ﺑﻤﻮﺟﺒﻬﺎ ﺇﻋﺎﺩﺓ ﺗﺄﻫﻴﻞ‬ ‫”ﺩﺍﺭ ﺟﺎﻣﻌﺔ ﻋﺪﻥ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ“ ﺍﻟﺘﻲ ﺗﻌﺪ ﻭﺍﺣﺪﺓ‬ ‫ﻣﻦ ﺃﺑﺮﺯ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻓﻲ ﺍﻟﻴﻤﻦ‪ .‬ﻭﺑﺤﺴﺐ‬ ‫ﻧـــﺺ ﺍﻻﺗﻔﺎﻗﻴﺔ‪ ،‬ﺳـــﺘﻘﻮﻡ ﺍﻟﻤﺠﻤﻮﻋﺔ ﻋﺒﺮ ﻣﺆﺳﺴـــﺔ‬ ‫ﺣﻀﺮﻣﻮﺕ ﻟﻠﺘﻨﻤﻴﺔ ﺍﻟﺒﺸﺮﻳﺔ ﺍﻟﺘﺎﺑﻌﺔ ﻟﻬﺎ ﺑﺘﺰﻭﻳﺪ ﺍﻟﺪﺍﺭ‬ ‫ﺑﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺇﻧﺘـــﺎﺝ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﺘﻲ ﺗﺼﻞ‬ ‫ﻗﻴﻤﺘﻬـــﺎ ﺇﻟـــﻰ ‪ ٤٢١‬ﺃﻟﻒ ﻳﻮﺭﻭ )ﺃﻱ ﻣـــﺎ ﻳﻌﺎﺩﻝ ‪٥٤٨‬‬ ‫‪ME Printer January 2009‬‬

‫ﺃﻟﻒ ﺩﻭﻻﺭ ﺃﻣﺮﻳﻜﻲ(‪.‬‬

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‫ﻭﺗﺘﻀﻤـــﻦ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﺘـــﻲ ﺳـــﺘﻘﻮﻡ ﺍﻟﻤﺠﻤﻮﻋـــﺔ‬ ‫ﺑﺸـــﺮﺍﺋﻬﺎ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺃﻭﻓﺴـــﺖ ﺃﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ‬ ‫ﻣﻘـــﺎﺱ ﺭﺑﻊ ﻓﺮﺥ ﻣﻦ ﻫﻴﺪﻟﺒـــﺮﺝ‪ ،‬ﻭﺁﻟﺔ ﻗﺺ ﻣﻘﺎﺱ‬ ‫‪ ١١٥‬ﺳﻢ‪ ،‬ﻭﻣﺎﻛﻴﻨﺔ ﺗﺠﻠﻴﺪ ﺣﺮﺍﺭﻱ‪ ،‬ﻭﻣﺎﻛﻴﻨﺔ ﺗﺪﺑﻴﺲ‬ ‫ﺑﺮﺃﺳـــﻴﻦ‪ ،‬ﻭﻣﺎﻛﻴﻨﺘـــﻲ ﺗﺤﻤﻴﺾ ﺃﻓـــﻼﻡ ﻭﺗﺤﻤﻴﺾ‬ ‫ﺍﻟﺼﻔﺎﺋـــﺢ ﺍﻟﻤﻌﺪﻧﻴﺔ ﺍﻟﻄﺒﺎﻋﻴـــﺔ‪ .‬ﻭﻣﻦ ﺍﻟﻤﻘﺮﺭ ﺃﻥ ﻳﺘﻢ‬

‫ﺍﻟﻌﻤـــﻞ ﺑﺎﻟﻜﻔﺎﺀﺍﺕ ﺍﻟﻤﺸـــﻬﻮﺩ ﻟﻬﺎ ﻓـــﻲ ﺩﻭﻝ ﺍﻟﺨﻠﻴﺞ‬ ‫ﻭﺍﻟﻤﻨﻄﻘﺔ‪.‬‬

‫ﻭﻣﺆﺳﺴﺎﺕ ﺍﻟﻤﺠﺘﻤﻊ ﺍﻟﻤﺪﻧﻲ‪.‬‬

‫ﻛﻤﺎ ﺃﻋﺮﺏ ﻋﻦ ﺗﻄﻠﻌﻪ ﻟﺘﻄﻮﻳﺮ ﻋﻼﻗﺎﺕ ﺍﻟﺘﻌﺎﻭﻥ ﺑﻴﻦ‬

‫ﻭﺃﺷـــﺎﺭ ﻓﻲ ﻛﻠﻤﺘﻪ ﺇﻟﻰ ﺃﻥ ﺇﻋـــﺎﺩﺓ ﺗﺄﻫﻴﻞ ”ﺩﺍﺭ ﺟﺎﻣﻌﺔ‬

‫ﺍﻟﺠﺎﻧﺒﻴﻦ ﺑﺈﻗﺎﻣﺔ ﻣﺸﺎﺭﻳﻊ ﻣﺴﺘﻘﺒﻠﻴﺔ ﺗﺨﺪﻡ ﺍﻟﻄﺮﻓﻴﻦ‬

‫ﻋﺪﻥ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ“ ﺳﻴﺴـــﻬﻢ ﻓﻲ ﺗﻔﻌﻴﻞ ﻧﺸﺮ‬

‫ﻭﺗﺪﻓﻊ ﺑﺠﻬﻮﺩ ﺍﻟﺘﻨﻤﻴﺔ ﻓﻲ ﺍﻟﻴﻤﻦ‪.‬‬

‫ﺍﻟﻤﻌﺮﻓـــﺔ ﻭﺍﻟﻜﺘـــﺎﺏ ﺍﻟﺠﺎﻣﻌـــﻲ‪ ،‬ﻭﺳﻴﺴـــﻬﻞ ﻃﺒﺎﻋﺔ‬

‫ﻭﻛﺎﻥ ﺍﻟﺪﻛﺘـــﻮﺭ ﺻﺎﻟﺢ ﻋﻮﺽ ﻋﺮﻡ ﺍﻟﻤﺪﻳﺮ ﺍﻟﺘﻨﻔﻴﺬﻱ‬

‫ﺍﻹﻧﺘﺎﺝ ﺍﻟﻔﻜﺮﻱ ﻷﺳـــﺎﺗﺬﺓ ﺍﻟﺠﺎﻣﻌـــﺔ ﻭﻛﻞ ﺍﻟﺒﺎﺣﺜﻴﻦ‬

‫ﻟﻤﺆﺳﺴﺔ ﺣﻀﺮﻣﻮﺕ ﻟﻠﺘﻨﻤﻴﺔ ﺍﻟﺒﺸﺮﻳﺔ ﻗﺪ ﺇﺳﺘﻌﺮﺽ‬

‫ﻓﻲ ﺍﻟﻴﻤﻦ‪.‬‬

‫ﻧﺸـــﺎﻁ ﺍﻟﻤﺆﺳﺴـــﺔ ﻭﺟﻬﻮﺩﻫﺎ ﻓﻲ ﺩﻋـــﻢ ﺍﻟﺘﻌﻠﻴﻢ ﻓﻲ‬

‫ﻭﺃﻭﺿـــﺢ ﺑﻦ ﺣﺒﺘـــﻮﺭ ﺃﻥ ”ﺩﺍﺭ ﺟﺎﻣﻌﺔ ﻋـــﺪﻥ ﻟﻠﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻴﻤﻦ ﻭﻓﻲ ﺍﻟﺮﻓﻊ ﻣﻦ ﻣﺴﺘﻮﻯ ﺍﻟﻤﻬﺎﺭﺍﺕ ﻭﺍﻟﻘﺪﺭﺍﺕ‬

‫ﻭﺍﻟﻨﺸـــﺮ“ ﺗﺄﺳـــﺲ ﻋﺎﻡ ‪ ١٩٨٢‬ﺑﺈﻣﻜﺎﻧﻴﺎﺕ ﺑﺴـــﻴﻄﺔ‬

‫ﺍﻟﻌﻤﻠﻴﺔ ﻭﺍﻟﻌﻠﻤﻴﺔ ﻟﻠﻄﻼﺏ ﺍﻟﻴﻤﻨﻴﻴﻦ ﻭﺗﻘﺪﻳﻢ ﺍﻟﺤﻮﺍﻓﺰ‬

‫ﺑـــﺪﺃﺕ ﺑﻤﺎﻛﻴﻨـــﺔ ﻭﺍﺣﺪﺓ ﺃﻫﺪﺍﻫـــﺎ ﻟﻠﺠﺎﻣﻌـــﺔ ﺍﻟﺮﺋﻴﺲ‬

‫ﺍﻟﺘﺸـــﺠﻴﻌﻴﺔ ﺍﻟﺘـــﻲ ﺗﻘﺪﻣﻬـــﺎ ﺍﻟﻤﺆﺳﺴـــﺔ ﻟﻠﻄـــﻼﺏ‬

‫ﺍﻟﻔﻠﺴﻄﻴﻨﻲ ﺍﻟﺮﺍﺣﻞ ﻳﺎﺳﺮ ﻋﺮﻓﺎﺕ ﺃﺛﻨﺎﺀ ﺯﻳﺎﺭﺓ ﻗﺎﻡ ﺑﻬﺎ‬

‫ﻓـــﻲ ﺍﻟﻤﺮﺍﺣﻞ ﺍﻟﻤﺨﺘﻠﻔـــﺔ ﻟﺤﺜﻬﻢ ﻋﻠـــﻰ ﺍﻟﺘﺤﺼﻴﻞ‬

‫ﻟﻠﺠﺎﻣﻌـــﺔ ﺣﻴﻨﺬﺍﻙ‪ ،‬ﻣﺘﻤﻨﻴـــﴼ ﺃﻥ ﺗﻤﺜﻞ ﺇﺗﻔﺎﻗﻴﺔ ﺗﺰﻭﻳﺪ‬

‫ﺍﻟﺪﺭﺍﺳﻲ ﻭﺗﻄﻮﻳﺮ ﻣﺴﺘﻮﺍﻫﻢ ﺍﻟﻌﻠﻤﻲ‪.‬‬

‫ﺍﻟﺠﺎﻣﻌـــﺔ ﺑﻤﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﺟﺪﻳـــﺪﺓ ﻧﻘﻠﺔ ﻧﻮﻋﻴﺔ ﻓﻲ‬

‫ﻭﺣﻀـــﺮ ﺗﻮﻗﻴـــﻊ ﺍﻻﺗﻔﺎﻗﻴـــﺔ ﻛﻞ ﻣـــﻦ ﻧـــﻮﺍﺏ ﺭﺋﻴﺲ‬

‫ﺍﻟﺘﺤﺪﻳﺚ‪ ،‬ﻭﺃﻥ ﺗﺴﻬﻢ ﻓﻲ ﺗﻌﻤﻴﻖ ﻋﻼﻗﺎﺕ ﺍﻟﺘﻌﺎﻭﻥ‬

‫ﺟﺎﻣﻌـــﺔ ﻋـــﺪﻥ ﻭﻋﻤـــﺪﺍﺀ ﻛﻠﻴـــﺎﺕ ﺍﻟﻄـــﺐ ﻭﺍﻟﺘﺮﺑﻴـــﺔ‬

‫ﺍﻟﻤﺸـــﺘﺮﻙ ﺑﻴﻦ ﺟﺎﻣﻌـــﺔ ﻋﺪﻥ ﻭﻣﺠﻤﻮﻋﺔ ﺑﻘﺸـــﺎﻥ‬

‫ﻭﺍﻟﺤﻘـــﻮﻕ ﻭﺍﻵﺩﺍﺏ ﻭﻋﺪﺩ ﻣﻦ ﻣﺴـــﺆﻭﻟﻲ ﺍﻟﺠﺎﻣﻌﺔ‪،‬‬

‫ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻭﺑﺎﻗﻲ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﻤﺎﻧﺤﺔ ﻓﻲ ﺍﻟﻘﻄﺎﻉ‬

‫ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻋﺪﺩ ﻣﻦ ﻗﻴﺎﺩﺍﺕ ﻣﺆﺳﺴﺔ ﺣﻀﺮﻣﻮﺕ‬

‫ﺍﻟﺨﺎﺹ ﻭﺭﺟﺎﻝ ﺍﻷﻋﻤﺎﻝ‪.‬‬

‫ﻭﻣﺠﻤﻮﻋﺔ ﺑﻘﺸﺎﻥ ﺍﻟﺴﻌﻮﺩﻳﺔ‪.‬‬

‫ﺻﺼﺼﺼﺺ‬

‫ﺍﻟﻤﺤﺘـﻮﻳــﺎﺕ‬ ‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺍﻷﺧﺒـــﺎﺭ‬ ‫ﺍﻟﻴﻤﻦ‪ :‬ﻣﺠﻤﻮﻋـﺔ ﺑﻘﺸــﺎﻥ ﺗﻬﺐ‬ ‫ﺟﺎﻣﻌـﺔ ﻋـﺪﻥ ﻧﺼـﻒ ﻣﻠﻴــﻮﻥ ﺩﻭﻻﺭ‬

‫‪٧٩‬‬

‫ﺍﻹﻣـﺎﺭﺍﺕ‪ :‬ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒـﺎﻋﺔ ﻭﺍﻟﻨﺸــﺮ‬ ‫ﺗﺠﺘﻤﻊ ﺑﺎﻟﻄﺒـﺎﻋﻴﻦ ﻭﺍﻟﻤﻮﺭﺩﻳـﻦ‬

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‫ﻓﻠﺴﻄﻴـﻦ‪» :‬ﺍﻟﺪﺍﺧﻠﻴـﺔ« ﺗﻔﺘﺘﺢ ﻣﺮﻛـﺰﴽ‬ ‫ﺟﺪﻳـﺪﴽ ﻟﻄﺒﺎﻋـﺔ ﺟﻮﺍﺯﺍﺕ ﺍﻟﺴﻔﺮ‬ ‫ﺑﻨﺎﺑﻠـﺲ‬

‫‪٧٨‬‬

‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ :‬ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﺮﻗﻤﻲ ﻓﻲ »ﺃﺗﺶ ﺑﻲ«‬ ‫ﺗﻌﻠﻦ ﻋﻦ ﺗﺸﻜﻴﻞ ﻓﺮﻳﻖ ﻣﺘﺨﺼﺺ‬

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‫ﺍﻟﻌﺮﺍﻕ ﻭﺍﻷﺭﺩﻥ ﻳﻌﻠﻨــﺎﻥ ﻋﻦ ﺗﻮﻗﻴــﻊ‬ ‫ﺇﺗﻔﺎﻗﻴــﺔ ﺗﻌﺎﻭﻥ ﺛﻘﺎﻓﻴــﺔ‬

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‫ﺍﻹﻣـﺎﺭﺍﺕ‪ :‬ﺑﻠﺪﻳـﺔ ﺩﺑــﻲ ﺗﺆﻛـﺪ ﺇﺭﺗﻔﺎﻉ‬ ‫ﺍﻟﻄﻠـﺐ ﻋﻠـﻰ ﺍﻹﻋﻼﻧـﺎﺕ ﺍﻟﺨـﺎﺭﺟﻴـﺔ‬

‫‪٧٦‬‬

‫ﺗﺮﻭﻡ‬ ‫ﺍﻹﻣـﺎﺭﺍﺕ‪» :‬ﺟﻔـﻦ ﺟﺮﺍﻓﻴـﻜﺲ«‬ ‫ُ‬ ‫ﺗﻮﺳﻴـﻊ ﺃﻋﻤﺎﻟﻬﺎ ﻓـﻲ ﺍﻟﻤﻨﻄﻘـﺔ‬

‫‪٧٥‬‬

‫ﺍﻟﺴﻌﻮﺩﻳــﺔ‪ :‬ﺇﻗﺎﻣﺔ ﻣﻌﺮﺽ ﻟﺤﻠﻮﻝ‬ ‫”ﻛﻮﻧﻴﻜﺎ ﻣﻴﻨﻮﻟﺘﺎ“ ﻓﻲ ﺍﻟﺮﻳـﺎﺽ‬

‫‪٧٥‬‬

‫»ﻫﻴﺪﻟﺒـﺮﺝ ﺍﻷﺭﺩﻥ« ّ‬ ‫ﺗﻨﻈـﻢ ﺩﻭﺭﺓ‬ ‫ﺗﺪﺭﻳﺒﻴـﺔ ﻓـﻲ ”ﺇﺩﺍﺭﺓ ﺍﻟﻤﻄﺎﺑـﻊ“‬

‫‪٧٤‬‬

‫ﻣﺼﺮ‪» :‬ﺇﺑﻨـﻮﻏﺮﺍﻑ« ﺗﺆﺳـﺲ ﺷﺮﻛـﺔ‬ ‫”ﺑﺮﻧـﺖ‪-‬ﺇﺕ ﺇﻳﺠﺒﺖ“‬

‫‪٧٤‬‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪ :‬ﺍﻟﺴﻮﻳﺪﻱ ﻟﻠﻜﻮﻣﺒﻴﻮﺗﺮ ﺗﺘﺴﻠﻢ‬ ‫ﺃﻭﻝ ﻣﺎﻛﻴﻨﺔ ”ﻧﻜﺴﺒﺮﺱ ﺃﺱ ‪“٣٠٠٠‬‬ ‫ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‬

‫‪٧٣‬‬

‫ﻓﻠﺴﻄﻴﻦ‪ :‬ﻧﻘﺎﺑﺔ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﻨﺸﺮ ﻭﺍﻹﻋﻼﻡ ﺗﺒﺤﺚ ﺳﺒﻞ ﺍﻟﺘﻌﺎﻭﻥ‬ ‫ﺍﻟﻤﺸﺘﺮﻙ ﻣﻊ ﻣﺮﻛﺰ ﺍﻟﺘﻀﺎﻣﻦ ﺍﻟﻌﻤﺎﻟﻲ‬ ‫ﺍﻷﻣﺮﻳﻜﻲ‬

‫‪٧٣‬‬

‫ﺍﻹﻣـﺎﺭﺍﺕ‪ :‬ﻣﻄﺒﻌـﺔ ﺍﻷﻫﻠــﻲ ﺗﺴﺘﻤـﺮ‬ ‫ﻓـﻲ ﻧﻬـﺞ ﺍﻹﺳﺘﺜﻤـﺎﺭ ﺑﺎﻟﻤﺰﻳــﺪ ﻣـﻦ‬ ‫ﻣﻌﺪﺍﺕ ﻫﻴﺪﻟﺒﺮﺝ‬

‫‪٧٢‬‬

‫‪٧١‬‬

‫ﺍﻹﻣـــﺎﺭﺍﺕ‪» :‬ﺳﻴﻢ ‪ «٢٠٠٨‬ﻳﻌﺮﺽ‬ ‫ﺣﻠﻮ ً‬ ‫ﻻ ﺇﻗﺘﺼﺎﺩﻳـﺔ ﻟﻠﺘﺴﻮﻳـﻖ ﺍﻹﻋﻼﻧـﻲ‬ ‫ﻓـﻲ ﺃﺑﻮ ﻇﺒـﻲ‬ ‫ﻣﺼـﺮ‪ :‬ﻣﺆﺗﻤــﺮ ﺇﻓــﺮﺍ ﺍﻟﺸــﺮﻕ ﺍﻷﻭﺳــﻂ‬ ‫ﻳﺨﺘــﺘﻢ ﻓﻌﺎﻟﻴــﺎﺗـﻪ ﺑﻨﺠــﺎﺡ‬

‫ﺍﻟﻤﻠﻒ‬ ‫‪٦٩‬‬

‫ﺳﺆﺍﻝ ﺍﻟﻮﻳﺐ‪:‬‬ ‫ﻣﻄﺎﺑﻊ ﺍﻷﻓﺮﺥ ﻓﻲ ﻣﻮﺍﺟﻬﺔ ﻣﻄﺎﺑﻊ‬ ‫ﺍﻟﻮﻳﺐ‬ ‫ﺗﺮﺟﻤﺔ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﺗﻜﻨﻮﻟﻮﺟﻴـﺎ‬ ‫‪٦٥‬‬

‫ﺑﺎﻉ ﻃﻮﻳـﻞ ﻓﻲ ﺍﻟﻄﺒﺎﻋـﺔ ﻋﻠـﻰ ﺍﻟﻮﺟﻬﻴـﻦ‬ ‫ﺑﺎﻟﺘﺰﺍﻣـﻦ )ﺍﻹﻗﻼﺏ(‬ ‫ﺑﻘﻠﻢ‪ :‬ﺟﺎﺭﻳﺚ ﻭﺍﺭﺩ‬

‫ﺗﻘﻨﻴﺎﺕﺣﺪﻳﺜﺔ‬

‫ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ‬ ‫ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﺍﻟﺴﻨــﺔ ﺍﻟﺴﺎﺩﺳﺔ ‪ /‬ﺍﻟﻌـﺪﺩ ﺍﻟﺜﺎﻟﺚ ﻭﺍﻟﺨﻤﺴﻮﻥ‪ /‬ﻳﻨﺎﻳﺮ ‪٢٠٠٩‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ﺹ‪.‬ﺏ‪ ،٥٠٢١٨٣ .‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻫﺎﺗﻒ‪+٩٧١ ٤ ٣٩١ ١٢ ١٠ :‬‬ ‫ﻓﺎﻛﺲ‪+٩٧١ ٤ ٣٩٠ ٩٥ ٦١ :‬‬ ‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪info@meprinter.com :‬‬ ‫ﻣﻮﻗﻊ ﺍﻹﻧﺘﺮﻧﺖ‪www.meprinter.com :‬‬ ‫ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ‬ ‫ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ‬

‫ﻫﻴﺌــﺔ ﺍﻟﺘﺤـــﺮﻳﺮ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫‪alex@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻟﻌﺮﺑﻲ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫‪g.simonian@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ‬ ‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫‪rhayes@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭﻭﻥ‬ ‫ﻫﺒـــﺔ ﻣﻮﺳــــﻰ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٨‬‬ ‫‪hiba@meprinter.com‬‬ ‫ﺩﻧﻴﺲ ﻣﺎﺛﻴﻮ ﺩﺍﻧﻴﺎﻝ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٥٩٨‬‬ ‫‪english@meprinter.com‬‬ ‫ﺩ‪.‬ﻳﻮﻧﺲ ﺷﻜﺮﺧﺂﻩ‬ ‫‪younes@meprinter.com‬‬ ‫ﺍﻟﻤﺨﺘﺼﻮﻥ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ )ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪fxrppr@rit.edu‬‬ ‫ﻟﻮﺭﻳﻞ ﺑﺮﻭﻧﺮ )ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪lb@digitaldots.org‬‬ ‫ﻣﺪﻳﺮ ﺷﺆﻭﻥ ﺍﻟﻌﻤﻼﺀ‬

‫‪٦٢‬‬

‫ﺍﻟــ ﺟﺎﻱ ﺩﻱ ﺃﻑ )‪(JDF‬‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﻣﺸﻜﻠﺔ ﻭﺣﻞ‬ ‫‪٦١‬‬

‫‪٦٠‬‬

‫ﻣﺸﺎﻛﻞ ﺍﻟﻄﺒﻌﺎﺕ ﺍﻟﺘﺨﻠﻠﻴﺔ‬

‫ﺑﺮﺍﺑﻮﻻ ﺟﺎﻧﺪﺭﺍﻥ ﺑﻲ ﺃﻡ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٧‬‬

‫‪sales@meprinter.com‬‬

‫ﻣﺼﻤﻢ ﺟﺮﺍﻓﻴﻜﻲ‬ ‫ﺳﻤﻼﻝ ﺍﺱ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٦‬‬ ‫‪samlal@meprinter.com‬‬ ‫ﺍﻟﺘﺼﻮﻳﺮ‬ ‫ﺁﺭﺵ ﺷﺎﻫﻲ‬ ‫‪arash@meprinter.com‬‬

‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﺍﻹﻋﻼﻧﺎﺕ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ١٠‬‬ ‫‪meprinter @meprinter.com‬‬

‫ﺧﻂ ﺍﻟﺘﺸﻄﻴﺐ‬

‫ﺗﻮﺟﻪ ﺍﻟﻤﺮﺍﺳﻼﺕ ﺇﻟﻰ ﺍﻟﻌﻨﻮﺍﻥ ﺍﻟﺘﺎﻟﻲ‪:‬‬ ‫ﻣﺠﻠﺔ ‪ME Printer‬‬ ‫ﺹ‪.‬ﺏ ‪ ،٥٠٢١٨٣‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺑﻨﺎﻳﺔ ﺭﻗﻢ ‪ ،٩‬ﻣﻜﺘﺐ ﺭﻗﻢ ‪٢١٤‬‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫‪meprinter@meprinter.com‬‬

‫ﺍﻟﺒﺠﻌـﺔ ﺍﻟﺴـﻮﺩﺍﺀ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫ﻃﺒﻌﺖ ﻓﻲ ﻣﻄﺒﻌﺔ ﺃﻃﻠﺲ‬ ‫ﺟﻤﻴﻊ ﺣﻘﻮﻕ ﺍﻟﻄﺒﻊ ﻭﺍﻟﻨﺸﺮ ﻣﺤﻔﻮﻇﺔ‬

‫ﻣﺠﻠـــﺔ ‪ ME Printer‬ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣـــﻲ‬ ‫ﺍﻟﺮﺳﻤﻲ‬

In today’s competitive environment, Canon helps you respond with litho-like quality at high speeds across a wide range of media. But we recognise that you need more than just hardware to stay ahead. Whether you are integrating digital print or looking to expand your offering, we have a range of software, training and hands-on support services that can be tailored to help your business ﬂourish. For a new definition of digital print, please visit canon-europe.com/professionalprint

�� Effect best achieved by getting the most from digital print