ME Printer 54

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Arabic Inclusive

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

Vol. 6 / Issue 54 / February 2009

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SUPPLEMENT WIDE FORMAT UV-CURED INKJET PRINTERS BASIC CLASSIFICATIONS

GAZA CONFLICT BRINGS PRINTING INDUSTRY TO A STANDSTILL

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ‫ﻣﺼﺮ ﺗﺸﻬﺪ ﺇﺭﺗﻔﺎﻋﴼ ﻓﻲ ﺍﻟﻄﻠﺐ ﻋﻠﻰ‬ ‫ﻃﺒﺎﻋﺔ ﺍﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ ﺑﺎﻟﺤﺠﻢ ﺍﻟﻜﺒﻴﺮ‬ ‫ﻣﻌﺮﻛــﺔ ﻏــﺰﺓ ﺗﺼﻴــﺐ ﺻﻨﺎﻋــﺔ‬ ‫ﺍﻟﻄﺒـﺎﻋــﺔ ﺑﺸــﻠﻞ ﺗـــﺎﻡ‬

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Discover your full potential and boost your success with HEI Value from Heidelberg – at Gulf Print 2009, from 6 to 9 April in Dubai, United Arab Emirates. Looking forward to seeing you in East Hall, Booth No. E210. www.ae.heidelberg.com

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Contents Events

News Platform Regional

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Turkey: Camis to Handle Large Volumes with KBA Rapida 142

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Dubai: Xerox holds Annual Partner Conference

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UAE: OKI Printing Solutions Launches Low-cost A4/A3 MFP

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Lebanon: Dar El Moualef Furthers 10 Investment in Heidelberg

UAE: KnowledgeView and Dubai Press Club to Hold Publishing Industry Seminar

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UAE: Izumi Solutions Starts 2009 on a 12 High Note with New Deals

Egypt: Helwan University Hosts Seminar on Kinegram Technology

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Jordan: Dots Pro Enters 2009 with 14 High Hopes

UAE: Dubai Print Award 2008 Honours Top Performers

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Egypt: ‘Ayman Ramzy’ Award for Best Design 2009 Launched

Iraq: Al-Mutanabi Street Comes Back 6 to Life KSA: Al-Imam University’s Printing 8 Press Gets a $5.5 Million Makeover with MAN Roland Egypt: Bibliotheca Alexandrina 9 Launches ‘Egypt’s Contemporary Memory’ Project

UAE: Tecom Appoints New Executive 16 Directors Libya: TIFA 2009 to be Held from 16 17 to 24 July Presstek Appoints new Regional 17 President UAE: Canon Middle East to Boost 18 Production Solutions Segment UAE: Xerox Emirates Hosts Round- 20 table on Innovation and Research Initiatives Uganda: Country’s Leading Newspa- 21 per Publisher Invests in Goss Lebanon: Express International 22 Acquires Kolbus Casemaker DA 270

ME Printer February 2009

Middle East: Giffin and Hunkeler 24 Partner to Provide Innovative Solutions in Region

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In focus Egypt Sees Surge in Inkjet Large Format Printing

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Vol. 6 / Issue 54 / February 2009 ME Printer FZ L.L.C.

By: Dr. George Nubar Simonian

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P.O.Box: 50 2183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com Internet: www.meprinter.com

Group Publishing Director Morteza Karimian karimian@meprinter.com

Snapshot Palestine: Gaza Reels from Infrastructure Devastation

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

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ME Printer Editorial Team

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Editor-in-Chief Eskandar Jahanbani alex@meprinter.com

Technical Editor - English Section Rod Hayes rhayes@meprinter.com Technical Editor - Arabic Section Dr. George Nubar Simonian g.simonian@meprinter.com

Exhibition Trade fairs around the globe 2009

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Sign & Graphic Imaging Middle East 2009

The comprehensive monthly magazine dedicated to the graphic arts industry print professionals in the Middle East

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Editors Hiba Moussa +971 4 391 1208 hiba@meprinter.com

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The comprehensive list of printing, packaging and related trade events in 2009

Dennis Mathew Daniel +971 4 391 1598 english@meprinter.com Dr. Younes Shokr Khah younes@meprinter.com Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu

Reports

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Sign and Graphic Imaging Middle East 2009, which is around the corner, should be an incentive for boosting market confidence. The SGI pre-show report included in this issue provides a glimpse into exhibitor and product profiles

UK - Laurel Brunner lb@digitaldots.org Iran - Khodayar Sadeghi sadeghi@iranprint.com

Client Service Manager Prabhulla Chandran P M +971 4 391 1207 sales@meprinter.com Graphic Designer Samlal S +971 4 391 1206 samlal@meprinter.com Photography Arash Shahi arash@meprinter.com

Finishing Line Nonsense Oracles

Chief Accountant

ME Printer Official Media Partner

Hareesh K. V. +971 4 391 1546 hareesh@meprinter.com

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Advertising

+971 4 391 1210 meprinter@meprinter.com Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

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All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission.

Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

Saudi Print

ME Printer February 2009

Printing: Atlas Printing Press LLC

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Editor’s Note

Eskandar Jahanbani Editor in Chief

One of the sinister outcomes of the current economic downturn is the unhealthy competition among printers in our region. Printers are having to reduce prices despite soaring costs because cash strapped print buyers are asking for more discounts which threatens to start an all out and a vicious price war within the graphic arts community. In the battle to capture the customer, companies in the region are starting to bring into play a wide range of tactics to fend off competitors. And it seems that price is the weapon of choice.

Although cheap price is always appealing, the result of one retaliatory price slashing after another is often a steep decline in industry profits. Price wars can create economically devastating and psychologically debilitating situations that take an extraordinary toll on an individual, a company, and industry profitability. No matter who wins, the combatants all seem to end up worse off than before they joined the battle. And yet, price wars are becoming the norm rather than an exception in the existing sour economic situation. In such a backdrop, companies have only three options: attack, coexist uneasily, or become low-cost players themselves. But there is another more convenient option—standardization. In the current economic climate, standardization takes on a particularly important role. The Printing and Publishing Group as a legitimate and reliable trade association can play a crucial role in price standardization. PPG can serve as a catalyst to promote and achieve standardization not only in best work practices but also in establishing guidelines and benchmarks for pricing. However, printers must also acknowledge that avoiding a devastating price war all in all is in their best interest.

One of the sinister outcomes of the current economic downturn is a vicious price war among printers

Social Tribute

Iraq: Al-Mutanabi Street Comes Back to Life

ME Printer February 2009

A statue of the poet Abu al-Tayyib al-Mutanabi was also unveiled

6

Iraqi Prime Minister Nouri al-Maliki opened al-Mutanabi Street after reconstructing it with the attendance of a huge number of officials and media men. “Al-Mutanabi Street represents Iraq’s memory, culture and people. It is not just a place to sell books but a centre to enrich the intellectual movement in Iraq,” al-Maliki said in a statement.

He uncovered a statue of poet Abu al-Tayyib al-Mutanabi and walked

around the street and its bookshops and visted the Hassan Agami coffee shop. “We are proud of this street and we call educated people and owners of the bookshops to return to the street to revive the business of books selling in the country,” the premier said.

Hakeem Abdul Zahra, Media Manager at Baghdad Municipality, said in a statement, that “the rebuilding process of Al-Mutanabi Street can be described as a model.”

He added, “The development includes the establishment of a huge gate at the entrance of the street and the erection of a statue for the Iraqi Poet Abu al-Tayyib al-Mutanabi with some inscriptions of his infamous poems underneath. The Municipality will see the establishment of a boat anchorage on the Tigris River to boost tourism, as well as a water gate between the two sides of the river: Karkh and Russafa.”

A powerful explosion rocked al-Mutanabi Street in March 2007, leaving at least 35 people killed

or wounded and causing severe damage to the street, including the famous al-Shabandar Café. A year ago, a campaign was announced to re-build Iraq’s most intellectual street to be conducted by the organisations concerned, including the culture ministry, the municipalities and public works ministry, and the local council in Baghdad.

The street, named after the great Arabian Abbasid-era poet, is one of Baghdad’s most renowned and celebrated book-selling centres.

Lying between the river Tigris and al-Rasheed street, it was named during the Ottoman rule as alKhameniya, a Turkish word that translates into ‘army barracks’. The Abbasid era, which dates back to the 9th century, has been associated with a great leap into authoring and translation of science books.

During that period, Arabian poetry, as well as other arts and literature, saw unprecedented progress.

News Regional

KSA: Al-Imam University’s Printing Press Gets a $5.5 Million Makeover with MAN Roland The deal, which was signed with Trans Orient Modern Machinery, MAN Roland’s agent in Saudi Arabia, included new printing equipment

ME Printer February 2009

Eng. Ibrahim Abdul Karim Al-Moheimid Director General Printing Press of Al-Imam Muhammad Ibn Saud Islamic University

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Trans Orient Modern Machinery (TOMM), MAN Roland’s agent in Saudi Arabia, announced that it has secured a $5.5 million (19,967,000 Saudi Riyals) deal with the printing press of Al-Imam Muhammad Ibn Saud Islamic University. The deal comprises the commissioning of a wide range of printing machineries at the printing press’ premises in Riyadh.

Speaking exclusively to ME Printer, Eng. Ibrahim Abdul Karim Al-Moheimid, the Printing Press’ Director General at Al-Imam Muhammad Ibn Saud Islamic University, said, “We bought a number of machineries from Trans Orient Modern Machinery. The list comprises of two types of equipment: new printing equipment delivered for the first time to our press in order to increase its printing quality and efficiency; and upgraded models of equipment that we have been using in our press, and those equipment costing us a lot of money for maintenance.”

The equipment Al-Imam University’s Printing Press ordered includes:  Automatic Tysen & Ponter machine for gathering with six stations with inline folding & three knife trimmer  Die cutting hot stamping machine with Imperia feeder & delivery from Rabolini  Folding machine from MBO  Kolbus hard cover binding machine with 16 automatic stations  Hydraulic book compressing press (Spiro Wilkner)  Automatic Senator 115 Shneider guillotine for paper cutting  4-colour Man Roland printing machine (50 x 70)  Trutec laser engraving machine for preparing stamps  Graphotec book & sections sewing machine  Senator Shneider paper jogger  Thermal 70 x 100 cms CTP from Screen with multi feeder & proofing & color management systems

Computer to print digital offset system from Screen, with an HP server  Thiemer film photographing system 70 x 100 cms  4-colour GTO printing machine from Man Roland (36 x 52) with its accessories  Spot UV system with its accessories According to Al-Moheimid, the reason behind buying these machineries was to fulfill the needs of the university’s printing press for new printing equipment, and to renew the university’s old equipment in order to meet its printing demands. “Also, it comes in line with the university’s Endeavour to provide everything that might play a role in increasing the press’ speed and quality of printing, and would lift up our employees’ ability through training them on how to use these machines. The deal entails the supply and commissioning of printing equipment and how to use them, with a 2-year warranty for each machine including full maintenance, and supply of spare parts for the duration of five years after the period granted for free warranty expires,” explained Al-Moheimid.

Al-Imam University’s printing press is an integrated printing premises, with specialized departments, such as pre-press, press, binding, servicing, warehouses, instant imaging, stamps, silk screen, paper waste and so on, each containing its own 

equipment and tools. “Al-Imam University’s printing press carries out design jobs and printing of the university’s various publications, such as the university’s curriculum and study courses, scientific researches, book references, books, magazines, reports, newsletters, in addition to the printing requirements of the university’s administration, its departments and academic units. Also, we do stamps of all types and gifts and souvenirs for the university’s various events.

In addition to the university’s branches inside Saudi Arabia and outside, our press caters to several government offices such as the Ministry of Higher Education. Currently, we’re working on a plan that would allow the press to do commercial printing jobs so as to benefit from its human and mechanical abilities,” added Al-Moheimid.

The Al-Imam Muhammad Ibn Saud Islamic University’s printing press was established along with the university on 11 September 1974.

The actual operation of the press commenced on 17 March 1978, which makes the press in operation for more than 30 years. The press is being operated by around 120 employees, most of which are technicians. According to Al-Moheimid, the university’s management is adhering to enhance the printing press’ abilities in order to lift its printing efficiency in terms of high quality and speed production.

Egypt: Bibliotheca Alexandrina Launches ‘Egypt’s Contemporary Memory’ Project The project documents on the World Wide Web an important era of Egypt’s history

Bibliotheca Alexandrina, one of Egypt’s cultural patrimonies, recently launched on the Internet a documentation project titled ‘Egypt’s Contemporary Memory’, starting from the era of Muhammed Ali in 1805 until the era of Al Sadat in 1981.

On this occasion, the library organised a ceremony, which was attended by several ministers and government officials and political, literature and art figures. Mrs. Suzan Mubarak, wife of the Egyptian President Hosni Mubarak, was also in presence.

In her speech, Mrs. Mubarak explained that Bibliotheca Alexandrina is considered as Egypt’s window to the world, and the world’s window to Egypt, and it represents a civilised and developed centre that is keeping up with the unprecedented developments in IT and information technologies. She described ‘Egypt’s Contemporary Memory’ as a highly important national project, which will document Egypt’s contemporary history, and make it available online for easy access to new generations in Egypt and elsewhere.

The event saw the screening of a documentary movie on ‘Egypt’s Contemporary Memory’ project,

fol-lowed with a speech by Dr. Ismail Sirajuldeen, the CEO of Bibliotheca Alexandrina, in which he spoke about the project’s website and sitemap on the internet, explaining how it could be used. The digital library for this project consists of 14 types of media, which were collected from various sources, and is divided into documents, speeches, photographs, audio and video recordings, in addition to several maps, books, news articles, money notes, medals, postal stamps and so on.

So far, the project has managed to collect more than 20,000 pictures, 12,000 documents, 1,200 analysis, 5,800 clippings, 65 rare maps, in addition to 1,000 speeches, 540 historical advertisements, 250 video recordings and 380 postal stamps. The event concluded with a musical piece by the famous composer Omar Khairat.

Bibliotheca Alexandrina aims to be a center of excellence of in the production and dissemination of knowledge and to be a place of dialogue, learning and understanding between cultures and people. The vast complex receives more than 800,000 visitors a year.

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

PH: +971-6-5333413, Fax: +971-6-5336576 Email: info@al-borj.com, Web: www.al-borj.com

News

Regional

Lebanon: Dar El Moualef Furthers Investment in Heidelberg The print house has installed several printing equipment with unique specifications

Ali Nasser Assi Managing Director Printing Group Co.

Lebanon-based Printing Group Co., the sister company of Dar El Moualef, a publisher of Arabic books in Lebanon, has announced the installation of several printing equipment from Heidelberg. The newly acquired machinery includes an SM 102 4 colour printing machine with perfecting device 2/2, a Stahlfolder KH 78-4KTLL folding machine, Polar 115X cutting machine and Eurobind 1300 Perfect Binding machine. The deal was signed during Drupa 2008.

Commenting exclusively to ME Printer on his company’s latest investment, Ali Nasser Assi, Managing Director, says, “The specifications available in the SM 102- 4-P printing machine make it the first of its kind in Lebanon.

It is equipped with a state-of-theart technology known as ‘Press Center with Intellistart’, which shortens the makeready time, allows the machine to connect to other equipment in our premises, and to Heidelberg’s headquarters in Germany.”

Assi adds, “We will use the new

equipment to produce highquality colour books. Since 2006, we’ve seen a 40% increase in demand on this type of book printing. Therefore, we have wanted equipment that can boost our book production capacity.

We found what we’re looking for in Heidelberg’s machinery. The SM 102 can produce 13,000 prints per hour, whereas the Stahlfolder can fold 12,000-18,000 copies per hour. The machines have been in operation for about a month by now. We are planning to operate them on a double-shift basis and for 24 hours a day.”

“In addition to the Lebanese market, we have customers in Abu Dhabi, Kuwait, Saudi Arabia,

more that the current economic crisis to deter the growth of the industry. “Printing is a daily need for everybody and it has not been affected by the global crises,” he says.

Nasser Assi, Owner and General Manager of Printing Group Co., has stated previously that he expects the trends in printing to change within 10–15 years, especially due to the rise of new technologies.

The Printing Group Co. & Dar El Moualef were established in 1990, and the first machine was purchased from Heidelberg in 2003. The company recently purchased a Heidelberg Prosetter 102 CTP system. The group currently comprises a printing

Jordan and Egypt. Our business is focused on publishing highquality books through in-house operations. We will also undertake commercial print jobs but only on a small scale.”

Assi strongly feels that it takes

company and a publishing house named Dar El Moualef for Printing, Publishing and Distribution.

In line with expansion plans, the company has acquired one of the famous perfect binding factories in Lebanon.

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News

Regional

UAE: Izumi Solutions Starts 2009 on a High Note with New Deals Latest HP large-format printers to tap outdoor advertising market in the region

Walid Amin General Manager Izumi Solutions

Izumi Solutions, a regional partner for HP’s graphic arts products, commenced the year with new deals from four outdoor advertising companies in the UAE, Bahrain, Kuwait and Yemen.

More than AED 4.92 million worth of HP large-format printers was purchased by Izumi Solutions’ customers–Illumina Advertising in Dubai, Nasser Neon in Sharjah, Neon Center in Kuwait, Color Gate and Gateway 21 from Bahrain and Bin Humaid Group of Companies in Yemen. Currently, the company is also expecting to finalize further deals in the coming weeks as a result of its recent participation at the Signage, Imaging and Media (SIM) in November 2008.

“The outdoor advertising industry in the Middle East is still expected to show growth in 2009. Izumi Solutions, as a dedicated company

providing digital printing solutions, is capitalising on this growth by marketing the latest HP large format printers such as the HP Scitex XL1500 with its extensive role to role application in different industries such as real estate, retail, FMCG and telecommunications,” says Walid Amin, General Manager, Izumi Solutions.

“Additionally, HP has widened their large format portfolio to include printers such as the HP Scitex FB910 and H45500 flatbed for extensive applications on different rigid media such as ceramics, wood, glass and aluminium. This development allows us to have broader customer reach in the digital printing industry across the region,” he adds.

Illumina Advertising bought the HP Scitex FB950 UV Flatbed printer to add to its portfolio whereas Neon Center purchased the HP

Scitex FB910 UV Flatbed printer to cater to its clients in the interior design market. Bin Humaid Group of Companies, Nasser Neon, Color Gate and Gateway 21 purchased the HP Scitex XL1500 printer from Izumi Solutions to fulfil the solvent roll-to-roll high market demand.

Officially launched during SIM 2008, Izumi Solutions has also established its new Customer Service Centre in Dubai aiming to maximize customer satisfaction level and improve response time on customer service calls. The company currently provides digital printing solutions in the UAE, Kuwait, Qatar, Bahrain, Oman, Lebanon and Yemen.

THE VISION FOR PRINT See the latest technologies at the Gulf Print Exhibition

AIRPORT EXPO CENTRE – DUBAI | 6 - 9 APRIL 2009 Learn about:

» INNOVATIONS IN THE PRINTING INDUSTRY » THE POTENTIAL AND FUTURE OF THE NEWSPAPER SECTOR » THE FUTURE FOR THE BOOKS MARKET » THE IMPORTANCE OF EDUCATION AND TRAINING » TRENDS IN PRESS TECHNOLOGY » NEW OPPORTUNITIES FOR LABEL CONVERTERS Hear from the market leaders with speakers from The World Association of Newspapers, Al Nisr Group, The Publishers Association, Print Media Academy, IMPZ, DCCI, Info Trends and others

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The Gulf Print Exhibition and Thought Leadership Conference really can make a difference to your business, and are free to attend. To find out how, and to register, please visit.

www.gulfprint.info

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Jordan: Dots Pro Enters 2009 with High Hopes The company recently installed a new HP XL 1500 press, and ordered a new Mimaki JV5 press Dots Pro mainly caters to the Jordanian market and a slice of Iraq’s market, and has recently started delivering print jobs for some Arab and European clients

Dots Pro, a company specialized in digital printing services, has installed a new HP XL 1500 printing machine. The company, based in the Jordanian capital (Amman), has also ordered for a new Mimaki JV5 press to be delivered to the printing press in February this year.

Speaking to ME Printer about his company’s investments, Dr. Tarek Khoury, Dots Pro’s General Manager, said, “We’ve opted for a new HP XL1500, simply because we trust HP’s machineries. We previously bought six machines from HP. We are happy with the outcome, and HP’s service centre is available around the clock. Above all that, we came up with a conclusion, based on a market study, that the XL 1500 has lower operation costs when it comes to printing heads and inks.

This machine is mainly used for billboard printing and large banners. It operates on an actual speed of up to 100 square meters per hour, thus making it the fastest press available in the market.”

Commenting further, Dr. Khoury explained that the company has also invested in a new Mimaki JV5 press with 162 cm width, which will be delivered to the company’s premises in February 2009. According to Dr. Khoury, this machine will be solely used for printing posters and vehicle wraps. Additionally, the company plans to order a wide format digital press with 320 cm width, which they expect to be delivered to the press in late May this year. Though the company hasn’t yet decided on the brand of the machine, Dr. Khoury hinted that it could be either a Jeti or an HP press.

“At our premises, we have nine

small and medium format presses, some of which are used for printing vehicle wraps, such as the HP 9000 press with 162cm width and the HP 10000 press with 262cm width.

Other machines are used in printing display units for exhibitions. For that we’re using two units of the HP 5500 six colour press with 152cm width, two units of the HP Z 6100 eight colour press and a Canon 8000 press with 107cm width, and a Canon 9000 twelve colour press with 152cm width which we use for printing on canvas and photoprinting. We also have sublimation presses used for textile and flag printing such as the Mimaki JV4 press,” commented Dr. Khoury.

Dots Pro was established in 1996 as an advertising agency and currently the company has a work force of 49 employees. The company comprises several specialized printing departments, such as stands, display units and vehicle wraps. In 2008, the company established a special workshop for steel and wood so as to be able to meet

its clients’ demands for billboards and large banners. The press’ main customers are advertising agencies in Jordan, through which the company does high quality indoor printing for telecommunication companies, such as Zein, Orange & Omnia, real estate companies, such Damac, Emaar & Tameer, and so on. Dots Pro mainly caters to the Jordanian market and a slice of Iraq’s market as well. Additionally, the company has recently started delivering print jobs for some Arab and European countries.

“The demand on digital printing in Jordan has doubled in 2007 and 2008. As for 2009, we hope to see either a high or a maintained level of demand. However, the New Year started with a war and a financial turmoil. Most of the major companies we know in Jordan have lowered their budgets for 2009.

Despite this, the number of companies in Jordan is increasing and we expect to maintain the same level of business. Life must go on, you know,” concluded Dr. Khoury.

News

Regional

UAE: Tecom Appoints New Executive Directors Mohammad Abdullah and Saeed Al Falasi take over executive positions at DMC and IMPZ

Saeed Al Falasi Executive Director, IMPZ

Mohammad Abdullah Executive Director, DMC

Tecom Investments, a member of Dubai Holding, has named new executive directors for two of its media clusters within its expansive portfolio. The key appointments include Mohammad Abdullah, a media veteran with over 20 years in the UAE, as the Executive Director of Dubai Media City (DMC), and Saeed Al Falasi who has been appointed Executive Director of the International Media Production Zone.

“Each of our new appointments will significantly contribute to ensuring the continued delivery of our core offerings,” said Dr. Ameenah Al Rostamani, CEO of Tecom Business Parks. “Our focus going forward will be on industry development, prioritizing the timely delivery of projects, achieving greater cost and process efficiencies, and enhancing customer satisfaction. We will also seek to ensure our diverse entities

remain aligned to the values of Tecom Investments,” she added.

“As an excellence-based and operationally sustainable organisation, Tecom Investments will continue to invest in the realisation of Dubai’s vision,” said Al Rostamani.

Beginning his career with Abu Dhabi TV as a broadcast journalist and news anchor, Mohammad Abdullah played an instrumental role in establishing the news centre of the channel both in Abu Dhabi and Dubai. Abdullah made his foray into the print media at Emirates Media Incorporated where he was tasked with the strategic planning and positioning of a number of magazines and newspapers as press director and later as director of strategy and planning. He also worked with CNBC Arabia as executive vice president, responsible for the management of the channel’s activities, editorially and operationally.

Saeed Al Falasi brings a wealth of professional experience and a successful nine-year track record in operations and management from his previous positions at the Dubai World Trade Centre (DWTC)—real estate department, as well as Dubai Aluminium Company (DUBAL).

Since its formation in 2001, Dubai Media City’s profile has grown as a solid platform for regional and international media companies seeking a presence in the region.

The Dubai-based International Media Production Zone is the only free zone in the world that is dedicated to the printing, publishing, packaging (3P) and graphic arts industries. Dubai Internet City, Dubai Knowledge Village, Dubai Studio City, DuBiotech, Dubai Outsource Zone, Dubai International Academic City and Enpark are the other free zones under the Tecom Investments umbrella.

See the latest technologies at the

GULF PACK EXHIBITION AIRPORT EXPO CENTRE – DUBAI 6 - 9 APRIL 2009 Learn about:

INNOVATIONS IN PACKAGING AND CONVERTING » USING AS MEDIA YOU OWN » PRODUCTPACKAGING MANUFACTURING TECHNIQUES IN FAST MOVING CONSUMER GOODS » TRENDS INAND PRESS TECHNOLOGY » NEW OPPORTUNITIES LABEL CONVERTERS » OPPORTUNITIES IN THEFORLOGISTICS MARKET »

ME Printer February 2009

Hear from the market leaders with speakers from Unilever, Tetrapak, Mecca Cola, IMPZ, DCCI, DHL and others

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The Gulf Pack Thought Leadership conference, and Gulf Pack Exhibition can really make a difference to your business, and are free to attend. To find out how, and to register please visit

www.gulfpack.info

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Or you can call us on +44 208 391 0999 or +971 4 286 7755

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Fourth edition of the event will be a converging point for decision makers from local and international bodies The fourth edition of Tripoli International Fair for Printing, Advertising and Marketing, TIFA 2009, will be held from 16 to 24 July 2009. TIFA 2009, organized by WAHAexpo, will take place at the Tripoli International Fair located at the heart of Tripoli’s business district and one of the most prestigious event venues in Libya.

The exhibition is targeted at designers, owners and general management from printing houses and pre-press houses, advertising agencies, signage and graphics companies, corporate marketing managers and PR agencies. The event exhibitor profile includes a broad spectrum of industries such as advertising, architectural hardware, binding machines, digital

imaging, electric signage, printing press equipment, pre-press hardware and software.

Experts expect an increase in the number of participations as compared to those in the previous edition of the event, as reflected in the increase in exhibition space requested by participants, especially from Europe. Furthermore, the presence of a large number of suppliers and decision makers from various local and international bodies will provide opportunities for direct contact, networking and interexchange of ideas between exhibitors and visitors. The 4th round of TIFA coincides this year with the Great Jamahiriya’s celebration of the 40th anniversary of the El-Fatah Revolution.

Presstek Appoints New Regional President Guy Sasson has handled key roles at Kodak’s Graphics Communications Group and Kodak Polychrome Graphics

LABELS

ELECTRONIC PUBLISHING

PHOTO-REPRODUCTION

PACKAGE PRINTING

SOFTWARE

PAPER, PAPER BOARD AND TISSUE

BOOKBINDING

DIGITAL PRINTING

INKS

FILING

FINISHING AND PACKING

LARGE FORMAT

TEXTILE PRINTING

PREPRESS

Grafitalia and Converflex ’09.

Technology that gives character to your business.

Trade exhibitions are not all the same.

Especially in 2009. At Grafitalia and Converflex ’09 you will find the highest concentration of advanced solutions in Europe to give value and competitiveness to your work. You will find diversified offers, quality selections, innovations, integration and profitable discussions. Also, with a single entrance ticket you will have access to IPACK-IMA, a leading exhibition in a synergic area: processing, packaging and packing technology.

Graphic Arts, Print Media and Communication

Package Printing and Converting

Fieramilano, Rho - Milano - Italy 24-28 March 2009 Opening time: 10.00 am - 6.00 pm Entrances: East, South and West Gates ogy. He earned an MBA from INSEAD University.

“Guy’s track record of success combined with his extensive industry and international expertise make him the ideal leader to drive our business to the next level in this region of the world,” commented Jeff Jacobson, Chairman, President and CEO, Presstek.

Save time, pre-register on www.grafitalia.biz or www.converflex.biz Grafitalia and Converflex ’09 co-located with IPACK-IMA and PLAST.

In cooperation with:

Italian Trade Commission

Organized by CENTREXPO SpA - corso Sempione 4 - 20154 Milano - Italy tel. +39 023191091 - fax +39 02341677 e-mail centrexpo@centrexpo.it - www.centrexpo.it Promoted by ACIMGA - ARGI - ASSOGRAFICI

ME Printer January 2009

Presstek Inc, has announced the appointment of Guy Sasson as President of its Europe, Africa, and Middle East (EAME) Region. Sasson comes with a background that includes key roles at Kodak’s Graphics Communications Group (KGCG) and Kodak Polychrome Graphics (KPG). Sasson has served as Vice President of Service and Support of KGCG’s Europe, Middle East and Africa region. Prior assignments included Director of Operations of KGCG’s Europe, Middle East and Africa region, as well as five years as General Manager of KPG/KGCG France. Prior to joining KPG, Mr. Sasson was employed in management capacities with Pechiney, The Boston Consulting Group and Royal Dutch Shell, plcc. Sasson completed his undergraduate work at Lycee Louis Le Grand, Paris, and received Master of Science degrees from the Ecole des Mines de Paris and from the Massachusetts Institute of Technol-

PRINTING CALEIDOS-NEXXUS.IT

Libya: TIFA 2009 to be Held from 16 to 24 July

CONVERTING PROCESSES

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News

Regional

UAE: Canon Middle East to Boost Production Solutions Segment Launch of several new digital presses expected, with increased focus on education and training

ME Printer February 2009

Ayman Mohamed Aly Product Manager Professional Print-CBS Dept.

Canon Middle East

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Canon Middle East has had an eventful 2008 with its most successful Drupa participation to date.

Large format press sales have fared well, particularly in the CAD, GIS systems, print-for-pay, and production markets. As every company that is entering into the new year with the aim of prioritizing goals, reducing costs and boosting competitiveness, Canon, too, is focusing on expanding the relationship between distributors and customers.

Education and training are pivotal to achieving the goals of expanding business through the company’s channel partners. Among the offerings from Canon this year will be a wide range of new products from the Production Solutions segment of Canon Business Solutions.

Ayman Mohamed Aly, Product Manager, Professional Print-CBS Dept., Canon Middle East, talks to ME Printer, providing a glimpse into the strategies for the Production Solutions segment for this year.

Ayman, who holds a Bachelors Degree in Computer Engineering from Egypt, worked in both technical and sales roles at Xerox Egypt before joining Canon Middle East in 2008. He comes with over eight years experience in the professional print industry, focusing on digital print across a number of different customer segments, namely banking, graphic arts, education and government.

“I joined Canon as Product Manager for the Production Solutions department. The transition from information technology to sales and marketing was facilitated by the opportunities I had at Xerox Egypt, where I worked as Account Manager for commercial printing and graphic arts department,” says Aly. “My background in engineering and the various roles I have handled, ranging from presales, sales, and customer support, have helped me identify customer requirements, especially with regard to innovations in technology. My focus lies in

product management, in strategizing it from different perspectives in order to serve customers better,” he adds.

Canon is focusing on and investing heavily in promoting the Production Solutions business in the region. The company has had a history of highly successful products such as the imagePress range of digital colour presses.

“We are about to launch the imagePress C1+ in the Middle East. In this range of light production machines, Canon’s products are unique. Our aim is to help our customers realize the value these products can add to their businesses. Our competitive edge lies in post sales services, and therefore our strategy will be focus on the delivery and quality of services and solutions that we offer to our customers and partners,” says Aly. “In 2009, despite the economic slowdown, Canon has an aggressive plan to launch a wide range of products under the Production Solutions segment. Some of the highlights will be the imagePress C7000 VP and imagePress C1+.

We also have plans to launch the imagePress black-and-white, which was showcased at Drupa 2008, in the Middle East. This product uses a new technology that is poised to revolutionize digital black-andwhite printing,” explains Aly. “All our strategies for the year will be focused on developing customer businesses. We are concerned about the progress and development of our partners and the relationship between the supplier and the customer. As part of our initiative to take such efforts to the next level, we are launching the ‘Essential Business Builder Program’, in our Middle East markets; the program is a combination of toolkits, workshops and consultancy services, to be delivered in the form of modules to assist our customers in finding the right opportunities, develop their sales skills and update their skills in

using digital and offset workflows,” says Aly. Aly also explains the necessity of remodelling conventional approaches in order to help printers survive and stay ahead against the backdrop of the economic crunch.

“I believe it is time for redesigning and modifying marketing strategies from conventional methods adopted to approach a customer.

The focus should be on educating customers to equip them with the resources necessary to make decisions. We can expect to see increase in demand for variable data printing and other digital printing applications. Furthermore, because it is crucial to reduce costs, the focus should be on investing into workflows, because they save time and resources and minimize errors,” says Aly. “Our aim is to promote cost-effective and reliable measures that can add value to the businesses of our customers, for example, by promoting the integration of digital and offset workflows.

Canon already has agreement with Heidelberg to develop such types of workflow integration between offset and digital. We will continue to provide solutions that achieve a balance between the best of both digital and offset technologies. The customer demand is changing and the costs of printing materials are increasing. Therefore, printers must adopt new, efficient technologies that minimize costs and save time.

We need to discuss and interact more with customers to arrive at solutions that can provide them good returns on their investments,” concludes Aly.

KBA Sheetfed Offset

Reliable as clockwork: KBA Rapida 105

Egypt: +20 2 2589-1259, khaaa@kheiashy.com, Iran: +98 21 8876 0594, saidal@noortec.com, Lebanon: +961 5 951126, limak@cyberia.net.lb, Saudi Arabia: +966 1292 0440, makspe@qualitynet.net, Syria: +963 1122 16067, kabbani@mail2syria.com, Turkey: +90 212 698 5100, rkoehle@dereligraphic.com, UAE: +971 6532 5151, machinery@giffingraphics.com, Yemen: +967 2 258177, printech@y.net.ye www.kba.com

ME Printer January 2009

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Regional

UAE: Xerox Emirates Hosts Roundtable on Innovation and Research Initiatives Sophie Vandebroek, CTO, Xerox Corporation, discussed the critical role of innovation in driving technology leadership

ME Printer February 2009

Dr. Sophie Vandebroek Chief Technology Officer Xerox Corporation

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Xerox Emirates organized a technology media roundtable session with Dr. Sophie Vandebroek, Chief Technology Officer, Xerox Corporation, and President, Xerox Innovation Group, for a highly select group of local journalists. The conference was held on 19 January at the Atlantis hotel in Dubai. Vandebroek, who is responsible for overseeing Xerox’s worldwide research centers and for maximizing the company’s multimillion-dollar investment in research and technology, led a discussion on the critical role of innovation in driving technology leadership.

After a brief introduction to the session by Andrew Hurt, General Manager, Xerox Emirates, Vandebroek delivered a presentation on the Xerox organization, explaining how the Xerox Innovation Group (XIG) is working at research projects focusing on the areas of information explosion, mass customization for mass production and personalized communication. She emphasized on role of technological innovations in the age of information overload in order to ensure that every product targeted at meeting customer specifications is viable.

Furthermore, she discussed the scope of research collaborations such as Fuji Xerox, a joint venture partnership between Xerox and Fujifilm.

Vandebroek expressed delight at having been invited to interact with IT and printing industry professionals in the region. Impressed by the explosive growth in the UAE, she hinted at opportunities for collaborations between Xerox and regional universities for research activities and identification of talent.

Speaking to ME Printer on Xerox’s role in focusing on digital and paper-document management, considering the fact that many people still mostly associate Xerox with its original product, the copier, Vandebroek emphasized that Xerox is focused on providing solutions to how customers deal with document-intensive processes, whether it’s a lawyer dealing with all the paperwork required to win a legal case or a mortgage company dealing with all the paperwork. She explained the challenges involved in developing applications for document-intensive processes, particularly those for pure digital documents.

Vandebroek also explained that Xerox, being a leading provider of digital systems, paper and toner, has an important role in influencing the sustainability of the environment. As part of a companywide effort to find ways to reduce waste and cut down on the consumption of natural resources, Xerox is trying to create a profitable business by finding ways to help companies make do with fewer printers and copiers, and thus utilize less paper.

“To make sustainability as a way of doing business, it is important to print just what you need for whom you need. We are working on an experimental printing technology called ‘erasable paper’, which could someday replace printed pages that are used for a brief time before being discarded,” she said.

Other areas of research include solutions that can reduce the total cost of ownership for printers by offering better image quality, energy-efficient products for the printer components and intelligent

workflow solutions such as the Xerox FreeFlow. The emulsion aggregation (EA) technology developed at Xerox allows the development of ultra-low-melt EA toners, which is a nanotechnology-based process that provides sharper image quality by using particles with dimensions as low as 5 microns.

Xerox is investing heavily into research on solid inks, nanotechnology, inkjet technology and digital packaging. The company is among the first to utilize unique modern digital technologies to seek potential opportunities to reach out to customers. Xerox is taking innovation to new heights by employing the Second Life platform for employee collaborations, training and product demonstrations. “We have several projects to understand how we can really leverage those 3-D virtual worlds to help our customers within 3-D virtual worlds quickly get the information they need, when they need it. Our researchers around the world have meetings in Second Life to collaborate on research projects, and we have product announcements in Second Life,” said Vandebroek.

Vandebroek, born in Belgium, earned a master’s degree in electro-mechanical engineering from Katholieke Universiteit Leuven, Belgium, and a Ph.D. in electrical engineering from Cornell University. She has served as Chief Engineer of Xerox Corporation and Vice President of the Xerox Engineering Center, coordinating Xerox’s engineering efficiency and effectiveness during a period in which Xerox refreshed more than 95 percent of its product line and launched its flagship iGen3 digital production press. She holds 12 US patents, particularly in the fields of microelectronics and thermal inkjet technology.

Uganda: Country’s Leading Newspaper Publisher Invests in Goss The new eight-tower Goss Magnum 4 press will print the daily newspaper New Vision Ugandan media group NVPPCL has signed an order with Goss International for an eight-tower Magnum 4 press to produce the national daily newspaper New Vision. The investment will enable the publisher to print the 64-page publication in full-color in a single pass.

Configured as eight four-high towers with eight zero-speed splicers and an N40 folder with quarterfold and tabloid stitcher, the new Magnum 4 press will increase page and color capacity and provide production flexibility for NVPPCL. The press will operate at speeds up to 40,000 cph and feature a 578 mm cutoff.

New Vision has enjoyed significant growth since its inception in 1986 from a state owned corporation, to incorporation as a public limited liability company in 2002 and to a listing on the Uganda Securities Exchange Ltd (USE) in 2004.

Robert Kabushenga, New Vision CEO comments, “We’re the leading daily in Uganda and we will continue to improve our competitive advantage when it comes to print quality with this latest investment.

The new Magnum 4 press will support our commitment to both readers and advertisers to provide them with a top quality publication.”

Kabushenga continues, “Newspaper circulation figures in Uganda continue to rise, so our business must grow with it in order to maintain our position as number one.

The higher pagination capability of the Magnum 4 press will enable us to print New Vision in just one run.

This, in conjunction with the improved speeds of 40,000 cph, will dramatically reduce the production window required, which is great news for our production team.”

Scheduled for delivery this summer, the new Magnum 4 press will be installed in a new building at the company’s site at Kampala. The order for the press was completed with Spicers East Africa, Goss International’s agent for newspaper presses in East Africa.

“We have been a Community press user for many years and have successfully completed several press extensions. These projects have delivered excellent results, the equipment has been very reliable and we received first-class service and support. It was a natural decision to work with Goss International and Spicers for this considerable investment,” Kabushenga concludes.

New Vision is owned by media group NVPPCL, which also publishes weekend titles Saturday and Sunday Vision, Luganda language daily Bukedde and three regional newspapers: Orunuri, Rupiny and Etop serving the West, North and East of the country respectively.

Magazine titles include quarterly Bride and Groom, monthly entertainment title City Beat, Uganda’s only monthly publication on soccer, Premiership, and leading women’s title Flair For Her. NVPPCL also has interests in internet publishing and radio. The government of Uganda owns 53-percent of NVPPCL’s shares whilst the remaining 47-percent is owned by the public.

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For detailed product information call Dubai P. O. Box 25940 Tel.: (+971 4) 343 9496 Fax: (+971 4) 343 6576 Abu Dhabi P. O. Box 47257 Tel.: (+971 2) 645 6822 Fax: (+971 2) 645 6483

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

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ME Printer January 2009

www.gcgest.com

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Regional

Lebanon: Express International Acquires Kolbus Casemaker DA 270 The machine purchased through Dynagraph will be integrated with the existing book production line to produce diary covers, desk calendars and desk notebooks

Joseph Seikaly CEO, Express International

Lebanon-based Express International has acquired a Kolbus Casemaker DA 270 from Dynagraph Lebanon SAL to meet requirements for hard cover production. The DA 270 has a capacity of 65 covers/minute, an ideal combination to the company’s existing book production line that runs at 60 cycles/minute.

Important innovations have been taken into account by Kolbus for the design of the DA 270, placing particular emphasis on the operator. The machine distinguishes itself particularly in that all feeders can be easily accessed ergonomically, and that they can be loaded with large quantities; moreover, the new technology of the cloth feeder permits non-stop loading during the production process. This results in simple, fast and comfortable operation conditions to enhance output quality, in addition to the double-cylinder system of the gluing station enabling an extremely thin, very uniform glue application.

For reduction of downtimes and material waste, the DA 270 is equipped with a decentralized drive concept; in the event of a malfunction, the finished cases are automatically moved out of the machine. The finishing step to the case lends the book its individual and particular appearance.

Express International aims to place at the client’s disposal an unlimited choice of materials, colours and sizes to help create one’s own diary. Furthermore, by personalizing the diaries, they can act as an effective reminder of a company’s corporate image and leave a lasting impact on the recipient. This

explains their recent investment in the Kolbus PE 312.

The PE 312 covers the entire range of cloth materials used for cases, including leather-type materials, fabrics, plastic films and other materials for blind, relief or foil blocking. To reduce make-ready time, the embossing table station consists of two base plates including separate register guides, one base plate with register guides outside the machine to be set up while resuming production of previous jobs. For the same purpose and also to save material, the PE 312 can simultaneously process a maximum three different colour foils.

The PE 312 is equipped with a motorized embossing head adjustment that determines the pressure through four threaded spindles.

To prevent malfunctions during production and possible damage to the blocks, the material flow and vacuum are electronically monitored; in the event of a malfunction, the machine comes to a halt within one cycle.

Joseph Seikaly, CEO, Express Inter-

national, says, “The machine ideally satisfies our needs for hard cover production. It is one of the best of its category in the world. We as a company are satisfied with Kolbus products and have had a very good experience using them.”

He adds, “We will employ the machine for a wide selection of diary covers in terms of materials and sizes as well as for some desk calendars and desk notebooks.”

The company boasts of a facility equipped with a wide range of machinery purchased from Kolbus, such as Kolbus DA 36, KD1 and DA 36 board cutter for cover making; Kurz HK100 and Saturn 1 and 2 for hot stamping; and Polar Cutter 115 ED for printing and finishing.

Express International, founded in 1972, was started as a commercial print house which soon developed into one of the leading corporate diary manufacturers worldwide. Three years ago, the company invested in a book production line, a BF 527 and a FE 604 for the production of perfect bound book blocks.

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Middle East: Giffin and Hunkeler Partner to Provide Innovative Solutions in Region The deal is aimed at offering adhoc solutions, modular equipment and aftersales services

From left to right

Andreas Zambas Giffin-Service Division Manager

Najib Awad Giffin-Deputy General Manager-Sales

Erich Hodel Hunkeler-Director Sales

Charles Verier Hunkeler-Area Sales Manager

Alexandre Najem Giffin-Machinery Division Manager

UAE-based Giffin Graphics has entered into a deal with Swiss-based firm Hunkeler AG to offer adhoc solutions, modular equipment and after-sales services in the Middle East region. Giffin will represent Hunkeler and its sister concern Hunkerler Systems, which develops waste extraction systems.

Charles Verier, Area Sales Manager, Hunkeler, said, “Hunkeler was seeking an alliance with a reliable & reputable partner in the Gulf region; Giffin has achieved a large presence in the market by exclusively partnering with leaders in the printing and binding industry.

Consequently this partnership falls in its proper place.”

He added, “Drupa 2008 was an eye opener for all of us; Hunkeler solutions were being offered in association with leaders in the digital printing industries. It goes without saying that Giffin Graphics & Muller Martini are absolute leaders in the web printing industry; the capacity available for reel-to-reel printing is quite extensive and every customer has the responsibility to reinvent themselves continuously while investing smartly. The business form printing has reached it maximum plateau and thus the need to take paper converting to other commercial uses.”

“Digital printing is witnessing rapid progress. New technologies were

shown during Drupa, and therefore, there is no doubt that some traditional applications will be focused more on digital printing.

The Middle East is a region where we have installations that receive support directly from Switzerland.

The demand for digital printing applications is growing and local support is necessary for us to be able to provide solutions in a very short span of time,” said Najib Awad, Deputy General ManagerSales, Giffin Graphics.

He added, “A combination of paper waste evacuation systems from Hunkeler and the existing range of products offered by Giffin will offer a broad new range of solutions, from the initial stage of production up to the final product, in addition to competitive services. The new equipment has been designed to add value to documents such as integrated labels and cards, which is a relatively new offering in the market.”

“The contract has been signed, and we are already in the market with some very interesting prospects.

We will start offering our products in regions where we have operational branches, such as Qatar, Oman and Bahrain,” said Awad.

Turkey: Camis to Handle Large Volumes with KBA Rapida 142 The six-colour press with coater and double extension delivery allows rapid conversion from conventional to UV or hybrid inks Camis Ambalaj Sanayii, one of the biggest packaging printers in Turkey, with an annual output of 25,000 tonnes of processed board, has invested in a Rapida 142 six-colour press with coater and double extended delivery, plus board and UV printing capabilities, following the installation of two five-colour large-format coater presses from another German manufacturer last year. Because the press mainly prints 230gsm (115lb Bristol) board and microflute, it is mounted on a 630-mm (24.75in) plinth.

Camis’ main product line is packaging for the glass manufacturing industry, with the printed sheets laminated onto corrugated. The volume of jobs entailing UV work has been steadily rising, and within just a few months of installation, the new press has been running at almost twice the speed of the other presses.

th

“What appealed to us most was the Rapida’s high level of automation,” said Mehmet Akinci, Printshop Manager. “At today’s prices, we simply cannot allow a press to stand idle for any length of time between jobs. Job changes on the new Rapida 142 are so simple that our staff are constantly vying to reduce down times even further,” added Ibrahim Özyildirim, Production Manager.

The advanced level of automation means that the coater can be converted from aqueous to UV coating in a minimum of time, while the printing units’ hybrid capability also makes for rapid conversion from conventional to UV or hybrid inks.

Turkey has seen growth in demand for KBA press technology. Camis is not the only Turkish printer that has installed a Rapida. Others include Akgül Ambalaj, Duran-Dogan and

Resim Ofset. In recent years, there has been a surge of interest in both medium and large formats. Turkey is a growth market for KBA, which at present is installing a number of newspaper presses in the country.

KBA anticipates a string of further sales, most noticeably of packaging and commercial sheetfed presses.

11 ANNUAL SIGN & GRAPHIC IMAGING MIDDLE EAST 2009

From left to right Ahmet Dereli Dereli Graphic Chairman Recep Yaman Technical Manager Ibrahim Özyildirim Camis Production Manager Mehmet Akinci Printshop Manager

Events

Dubai: Xerox holds Annual Partner Conference Under the theme of ‘Growth through Partnerships’, the company hosted its annual partner conference to celebrate a strong performance in 2008

Dan Smith Xerox General Manager for Integrated Marketing, Middle East and Africa

Xerox Corporation held its annual partner conference in Dubai, United Arab Emirates (UAE) on January 6.

Under the theme of ‘Growth through Partnerships’, the Xerox year start event was focused on growth opportunities through the adoption of creative and targeted strategies to market, Xerox & its partners also took the opportunity to celebrate successes and strong performances in 2008, growth in partner networks, and global leadership in the document management arena.

More than 120 Xerox partners from across the MEA markets took part in the conference to review the past year’s milestones & market trends as well as hear strategies, focus areas and upcoming technology innovations for 2009. The event was held at the Atlantis Resort, the Palm, in Dubai, UAE.

Over the past 2 years Xerox has expanded its presence in the region through numerous global launches across different product segments – affordable end-user printing solutions, office & production – as well as ground-breaking innovations including Invisible Ink, Self-erasable paper & EA toners. In addition to new partner signings designed to extend the company’s reach in the region to a wider target audience.

Dan Smith, General Manager for Integrated Marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations, said at the event: “One of our objectives for 2009 is to continue to seek partnerships to strengthen our value proposition to our customers.”

The number of channel partners has grown significantly across the Middle East over the last year. In

addition to this, Xerox has made the transition from a direct sales business model to an indirect sales model for their printers and entry level MFP’s a smooth & successful one in a relatively short period of time.

With the market moving more towards entry level & more affordable printers & MFP’s, Xerox has appointed specialised partners – power retailers, SI/VARs - to ensure strong visibility and availability for their extensive range of printers & entry level MFP’s.

In addition to a complete program of business-related presentations and workshops the attendees experienced a number of activities and outings, including a gala dinner at the Al Sahara desert resort. A selection of partner awards also were presented at the gala dinner which.

UAE: OKI Printing Solutions Launches Low-cost A4/A3 MFP

ME Printer February 2009

The MC860, with a small footprint, targets workgroups and SMBs

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OKI Printing solutions launched the MC860, its new compact low-cost A3 colour MFP, on 25 January 2009, amid a roaring fleet of Audi TTSs at Dubai Autodrome. The MC860 has been designed to provide A4/A3 solutions and meet the requirements of work groups and SMBs, particularly those with restricted floor space and budgets. Attractive features of the MC860 include a small footprint, low price and configurability.

The MC860 is available in both desktop and floor-standing versions and provides colour and mono multifunction A4 and A3 output–at the price and the size of conventional A4 MFPs. “OKI Printing Solutions has a strong heritage in providing advanced solutions to the Graphic

Arts market, and, as a result, has developed a level of print quality for the broader marketplace which meets the exacting standards demanded by this specialist sector,” said John Ross, General Manager, Middle East, India and North East Africa for OKI Printing Solutions.

He added, “The MC860 represents an important new entry-level segment in the fast-growing A3 colour MFP market–as an integrated, ultracompact four-in-one device which will meet all A4 and A3 document requirements. Gartner estimates that this can cut the average company’s printing costs by 20 per cent. It is the most affordable A4 and A3 colour MFP on the market, combining the smallest footprint with unrivalled

total cost of ownership.”

The multi-functional capability, combined with LED printing and microfine HD toner, improves the work flow by enabling users to scan, copy, and fax while printing on different media and formats such as posters, charts, booklets, business cards, CD labels and banners–all at the click of the mouse.

Reji Mathews, Marketing Manager, OKI Printing Solutions Middle East, added, “The focus is more toward the requirements of small workgroups, in SMBs. We are working closely with our distributors to promote the advantages of investing in the MC860; we have priced it below 5000 dollars, which is highly competitive in the market.”

For Advertising Enquiries: Contact: +971 4 3911210 Email: sales@meprinter.com

UAE: KnowledgeView and Dubai Press Club to Hold Publishing Industry Seminar The one-day workshop, to be held at the Dubai Press Club on 26 february 2009, will address the challenges facing the publishing industry Dubai Press Club in association with KnowledgeView is organizing a one-day workshop designed to provide products and business answers to the rapid changes in the industry and the challenges posed by the ongoing financial turmoil.

The seminar, to be held on 26 february from 10 am–4 pm at Dubai Press Club, is directed at publishers with a need to invest in multi-publishing and editorial re-training.

Nawal El-Baba, Senior Marketing and Sales Executive, KnowledgeView, says, “The world we live in is fast changing, with the proliferation of new channels such as mobile, online and web, in addition to papers; the main motive behind this seminar is to discuss how big GCC media companies are coping with such changes and with those new channels, specially during the economic crisis.”

She adds, “The seminar will take place in Dubai Media City with the help and the organization of Dubai Press Club, as Dubai is the hub of media and technology in the GCC. Professionals from media companies in the Gulf will share their experiences, and the speakers for the events are experts from the publishing industries in Dubai and Europe.”

The event will address the challenges facing the publishing sector through presentations by renowned local and international industry experts, including Dr. Ali Al-Assam, Managing Director, KnowledgeView. Dr. Al- Assam graduated from Cardiff University in 1972 with a degree in Electrical Engineering. He obtained an MSc in Applied Nuclear Physics and a PhD in Magnetic Domains. In 1979 he started 4 years’ research work at Imperial College, London, on construction of optical fibre switching devices.

As Director of Development, in Science and Information Technology Limited, then KnowledgeView Limited, between 984-2008, Ali Assam has conceived various media management products such as Al-Nashir Al-Sahafi, NewsNet and PictureNet, MAPS, syndigital for content trading and lately Publish live systems for multi-platform publishing. A host of top notch experts including Richard Withey from Media Consultant, UK, Francis Matthew, Editor at large of Gulf News, and Mohammed Mounenine, CEO of I-Media, will offer presentations on key issues and publishing trends such as future of the newspaper, the needs of the new publishers-consumers, pubsumers, growth challenges of UAE’s media industry and the financial news publishing market in the UAE.

Nawal El-Baba Senior Marketing and Sales Executive, KnowledgeView

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ME Printer February 2009

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Events

Egypt: Helwan University Hosts Seminar on Kinegram Technology The attendees were introduced to Kinegram security features and applications

ME Printer February 2009

Kinegram was applied for the first time to Saudi Visas in 1987, which was also the first co-operation between the two companies

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The Seminars Committee of the Printing Publishing & Packaging department of the Faculty of Applied Arts, Helwan University, Cairo, organized for the first time in Egypt and the region a special international technical seminar on the latest developments in Kinegram technology. Speakers at the seminar included Dr. Wayne Tompkin, Head of Optical Technology, OVD Kinegram, Switzerland; and Thomas Kleindienst, Sales & Project Engineer, Banknotes, Kurz, Germany.

The International Center for Consultancy & Trade Agencies, Agents for both OVD Kinegram & the Kurz Group in Egypt, was represented

by Ismail Sherin, the CEO, and Hany Shawky, a Senior Consultant.

Kleindienst and Tompkin, through presentations, provided an introduction to the company, explaining that OVD Kinegram is a member of the Kurz Group, which employs 3500 people, and has been completely owned by the group since 1998. They stated that OVD Kinegram is the largest OVD Company in the world, manufacturing both Hologram and Kinegram, with a market share of 70% worldwide and 30% in Germany. Further, The speakers mentioned that the first foil factory was started in Germany by KURZ back in 1899. Kinegram was applied for the first time to Saudi Visas in 1987, which was also the first co-operation between the two companies. The technology has since then been applied to several currencies including those

of Austria, Switzerland, Canada and UK, and the Euro; at present, it is being used for about 220 currencies worldwide.

The main advantages of Kinegram were described: easy to use and less complicated; easy to communicate; high security features; easy to be integrated and integrate; high resistance to counterfeiting; and reliability and stability. The company slogan ‘Management of light to provide security’ was highlighted.

The term ‘Kinegram’, which is derived from Kinematics meaning movement, refers to a technology that comprises microstructures with dimensions of approximately 6 microns and depths ranging from 1 to 3 microns, causing the diffraction of light & yielding a wide range of visual effects. Kinegrams can be mono- or multi-coloured.

The foil used is composed of several different layers with a total thickness of 25 um, PET being the base material.

Kinegram security devices are manufactured by using unique and proprietary techniques that yield unique visual and machine-readable effects. Under a microscope, line crossover areas are clearly visible. This is a significant property of the design of the Kinegram, providing designs with brilliance and crispness. The basic concept of optically variable devices (OVD) based on Kinegram diffraction technology is to follow the artist’s artwork, drawing lines or filling

areas with microstructures, which yield the desired visual effect.

Kinegram OVDs are exclusively reserved for applications in the high security market, such as banknotes, ID documents, passports, and visas.

For other security markets such as brand protection, card/ticketing industry, tax stamps, etc., Trustseal OVDs are used to authenticate and secure against counterfeits.

Most of the time, Kinegrams are applied onto the final products through hot stamping processes.

Some of the competing technologies include 3D Holograms, 2D & 2D/3D Holograms, Dot matrix Holograms and Electron beam Holograms.

The presenters announced the latest state-of-the-art Kinegram technologies applied to banknotes, such as (1) Kinegram reColor: the different color of partially demetallized foil seen from the front as compared to the reverse side in perfect registration. The diffractive image of the OVD is identical for both sides of the banknote and shows an animated dynamic colorful rotating propeller, yet the foil’s color is different; (2) kinegram reView: the diffractive images seen from the front and the reverse side of the note are fundamentally different.

After the presentations, a long Q & A session was held, where members of the staff and some of the students asked a handful of interesting questions, which were all answered by the presenters.

UAE: Dubai Print Award 2008 Honours Top Performers The event attracted greater participation from the GCC The Dubai Chamber of Commerce and Industry’s Printing and Publishing Group (DCCI & PPG) awarded Gold, Silver and a Special Jury Award to outstanding entries from the GCC’s printing sector which competed in 20 categories designed to cover the entire spectrum of the printing industry. A panel of esteemed industry professionals judged the entries on the basis of criteria including printing quality, finishing quality, innovation and creativity.

The awards, organized under the patronage of His Highness Sheikh Maktoum bin Mohammed bin

Rashid Al Maktoum, Deputy Ruler of Dubai, were presented at a gala dinner held at the Grand Hyatt Hotel, Dubai, on 27th January 2009.

This year’s event had six new awards in the digital printing category–Pointof-purchase, materials, posters, annual reports, cards, brochures and catalogues, and newsletters for entries limited to a maximum size of A3.

“We received better response from the GCC this year, which is very encouraging. We have received tremendous support from the Dubai Government,” said Tarik Jawharji, Vice Chairman of PPG.

“As organisers of the only truly regional printing industry exhibition in the Middle East, we are pleased to be associated with an event that is as high profile as the Dubai Print Award,” said Sue Rothwell, Group Event Director, Fairs & Exhibitions, organisers of the Gulf Print and Gulf Pack Exhibitions. “Sponsorship of the Dubai Print Award is a significant investment for us and we truly believe in the strength of the printing industry here in the Middle East. We are hopeful that our support of this award will result in continued industry best practice and innovation.”

Egypt: ‘Ayman Ramzy’ Award for Best Design 2009 Launched Winners will be announced during the third edition of the Techno Print exhibition and awards for the first three winners will be announced on the last day of the show, with the presence of Ahmed Atef, the Chairman of the Egyptian Chamber of Printing, and Hamdy Al Kobaisy, the CEO of Printing Industries Development Association (PIDA).

The first three winners will receive 3,000, 2,000 and 1,000 Egyptian pounds respectively, and will be granted to them by Sparkle Co, Solie, Sidhom and Co. and Nubar Printing Press. It’s worthwhile men-tioning that Ramzy was born in 1963, and he started his career in the printing industry in the 80’s. He was an active member of the Egyptian Printing Industries, a variety of exhibitions, committees and ac-tivities.

In 1988, he established Sparkle, which soon became one of the leading companies in the field provid-ing comprehensive services to the regional print and design industry. The services included design ser-vices that are executed by specialised designers in advertising, and scanning and colour separation us-ing three systems for producing films from the computer directly up to a size of 83-by-110cms.

Other services included digital commercial printing and digital proofing services with two Canon and one Xerox presses, conventional proofs using colour separated films, and printing of large format ad-vertisements. Just recently, Eng. Ramzy had also invested in the new Xerox CX 260 digital press, which uses electrostatic printing with a dry toner, at a resolution of 2400-by2400-dpi and a printing speed of 60 A4 pages per minute. Ramzy passed away tragically, after a short period of illness on 13 January, 2008.

From left to right Ayman Ramzy with Dr. Mahmoud Mohei El Din, Minister of Investment, & Eng. Rashid Mohamad Rashid, the Minister of Commerce & industry, at Sparkles stand in the last Techno Print Exhibition ME Printer February 2009

A year after his demise, a group of friends and family members of the late Eng. Ayman Ramzy, the General Manager of Sparkles Co in Egypt, have decided to commemorate him through launching a best design award under the name: ‘Ayman Ramzy Best Design Award 2009’. According to the organisers, this award will reflect Ramzy’s passion for the art of designing and its foundations, and is open for all female and male students at colleges of arts in Egypt.

In order to be eligible for the award, a prospective participant must design an A3-sized poster, based on one of the two themes suggested by the organisers: ‘Booming Tourism in Egypt’ or ‘Environment Protection’.

All entries will be submitted to Sparkle Co. via CDs or through the internet with no later than 15th of April 2009. Then all artworks will be evaluated by a selected group of university professors and owners of designing companies and printing presses in Egypt, who will choose the first three win-ners.

All artworks will be displayed during Techno Print exhibition, due to be held from 24 – 28 May 2009 in Cairo,

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In focus

Large format printing

EGYPT

SEES SURGE IN INKJET LARGE FORMAT PRINTING

ME Printer February 2009

By: Dr. George Nubar Simonian

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During the past few years, Egypt has been witnessing developments beyond any expectations in printing stickers and billboards using inkjet technology. Printing machines are available in every street cor-ner; thousands of billboards are displayed on major roads and roundabouts, and hundreds of indoor stickers have been placed inside shops and malls.

At present, more than 350 large format printers operational in Egypt; among them, 70% are Chinese manufactured, and the remaining are manufactured by international corporations such as Vutek, HP and Jeti. Annually, these machines

consume up to 120 tons of ink and 6 million square meters of vari-ous materials.

We interviewed some specialists in the inkjet large format printing arena in Egypt, who explained the current and future trends of this market.

Eng. Amr Anwar, Marketing Manager at Al Madinah for Advanced Technologies, one of the leading companies in supplying inkjet large format printing machines for Vutek and Fuji, explained that during the past three years, the annual volume of the Egyptian inkjet large format printing market has reached 4 million square meters (2005), which

was attributed to the increase in demand due to the parliamentary elections in Egypt.

In 2006, the market volume reached 4.2 million square meters, an increase of only 5%. According to Anwar, this increase is considered a very good figure, especially since the growth rate was 20–25% and there were no elections held during that year. In 2007, the market volume increased up to 4.7 million square meters. In 2008, it increased to 5.5 million square meters, with a 12% annual growth rate.

Anwar claims that his company’s share of the material market is 35%, which is approximately 1.955 mil-

re-plied by saying that the market is moving forward, especially in the traditional form of printing and 3D printing using UV inks, as well as direct screen printing using inkjet printing machines.

Awadh emphasized the importance of paying more attention to end users and the necessity to introduce them to all the abilities and specifications of new technologies in order to provide them with the maximum benefits of using techniques as per their needs and requirements.

Edward Milad, CEO of Screen Center Co for Technical Equipment and of Media Jet Co for Indoor and Outdoor, agreed that the inkjet large format printing market in Egypt has seen tremendous, unexpected growth. He expressed his confidence in the sector being able to provide significant opportunity for growth of companies and factories.

Milad recalls how he had decided to venture into large format printing after Drupa 1995. He believed that there was no longer a demand for films and traditional colour separation, but instead focused on investing into digital printing. Four years later, Milad planned to change his company’s field of exper-tise, and he signed a deal to acquire his first indoor printing machine, followed by several large format printing machines. In addition to importing and exporting, his company has become the authorized agent for several international companies that specialize in manufacturing printing material. According to Milad, the demand for printing material in Egypt, which his company imports, has increased during the past decade, especially for resale in the local market.

Eng. Ayman Lasheen, CEO of Egyptian United Printing (Lasheen), a company which has been specializ-ing in large-size indoor and outdoor stickers since 2001, agrees with Milad’s observations.

Egyptian United Printing has been active in the market of large advertising campaigns for the past three years. Lasheen confirms the market growth, but believes that the market needs more control. He explained the vital importance of advertising locations, stating that the 6th October Bridge is considered to be the highest location in demand by advertisers, adding

that around 3.3–4 million cars pass over this bridge on a daily basis; followed by the 6th October Road, Cairo–Alexandria Desert road, and finally the North-ern Coast Road.

Ashraf Abdel Moneim, CEO of Ashmand Co, agent for Jeti presses in Egypt, indicated that during the past few years, the markets for billboards and advertising stickers in Egypt has developed, creating many jobs in the marketplace. With regard to both technology and printing accuracy, Moneim said that the market has boomed tremendously: “The printing accuracy in 1995 was 18 dpi, achieved by the use of solvent-based inks, and the print results were acceptable to a large extent. We never imagined that the printing accuracy would reach up to 1,200 dpi within 10 years of time.”

According to Moneim, until 2000, there were limited number of presses in the Egyptian market, and manufacturers from the Far East started to dominate this market by providing highly competitive pric-ing of their products. This has allowed a large number of printers to enter the large format printing market, which had been dominated by a few specialized printing presses.

As the inkjet large format printing market increased consistently, state-of-the-art technologies helped increase printing speeds in order to be inline with the required speeds for changing an advertising message. This led international corporations to intensify their advertising in order to increase sales.

Printing companies started to use new type of inks known as UV. In addition to being environment friendly, the ink dries instantly, resulting in the doubling of production. Despite its high costs, the inks have been widely used in Europe and USA, and according to Moneim, the future of outdoor advertising lies in the usage of UV inks as compare to solvent inks, which will have lower demand. UV ink widely produced in the near future will cause a gradual reduction in its price.

Moneim believes that the reduction in advertising expenditure in 2009 is mainly a result of the current global financial crisis. This will drive the printers to adopt different measures to reduce the impacts of the downturn.

Eng. Amr Anwar Marketing Manager Al Madinah for Advanced Technologies

Ashraf Abdel Moneim CEO of Ashmand Co.

Edward Milad CEO, Screen Center Co for Technical Equipment and of Media Jet Co for Indoor and Outdoor

Eng. Mina Rushdi CEO of Photolitho Mina ME Printer February 2009

lion square meters. He added that banner material represents half of the Egyptian market’s con-sumption, followed by flex (35%) and Vinyl (10%).

Eng. Mina Rushdi, CEO of Photolitho Mina, the first privately owned company to work in this line of business since 1997, explained that the inkjet large format printing market in Egypt is witnessing a steady boom. He indicated that the period from 2002 to 2005 was known as the ‘golden era’ because of the availability of machines and material in the Egyptian market at competitive prices, as well as the maturity of technology and increase in investments made by multinational corporations. These factors, in addition to the boom in the film industry and real estate market, have contributed toward the in-crease in demand for large format printing.

When asked about the current market trends, Rushdi explained that the demand for indoor spacing has increased and that they are now available at very competitive prices. However, he acknowledged that this is not the case with flatbed printing because the market for such printing has not yet matured in Egypt. Additionally, such type of printing is still at its infancy level when it comes to development and increase in demand.

Rushdi also believes that this has been the case with the use of violet-treated UV inks, which are unavailable at competitive prices in the Egyptian market.

Talking about the current global financial turmoil, Rushdi confirmed that the crisis will have a negative impact on all sectors in the advertising market, resulting in some companies cutting expenses and de-creasing advertising expenditures.

Eng. Mahmoud Awadh, Head of outdoor advertising at Akhbar Al Yaum, one of Egypt’s leading advertising companies with over 30 years experience in the sector, stated that the inkjet large format mar-ket in Egypt is booming. However, some multinational companies in Egypt have expressed concerns regarding the market performance in 2009 due to the global economic crisis.

When asked about the current trends in Egypt for the inkjet large format printing market, Awadh

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SIGN & GRAPHIC IMAGING

MIDDLE EAST 2009 15-17 Feb. 2009 at the GSS INTERNATIONAL DGI Stand R3- Central Hall, Dubai Airport Expo Centre

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Large format printing

SIGN &

GRAPHIC IMAGING

MIDDLE EAST 2009

ME Printer February 2009

The event will showcase emerging technologies within the industries of advertising, imaging and signage

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The 11th annual Sign and Graphic (SGI) Imaging Middle East exhibition will be held at Dubai Airport Expo from 15–17 February 2009. The event will showcase the latest products and emerging technologies within the industries of advertising, architectural hardware, banners & posters, digital imaging, electronic message centre, electric signage, graphic imaging industry, graphic services, large format printing, printing on paper, photo imaging & printing, sign substrates/equipment and signage, etc.

International Expo Consults (IEC) has chosen Dubai Airport Expo as the venue, owing to greater flexibility of space and increased build ways. “There are many benefits to us hosting SGI 2009 at this venue: hall sizes are much bigger than those at DIEC, parking and access is easier, and we can take on more build up days-as this show involves large machines which take more than a couple of days to assemble,” explains Abdul Rehman Falaknaz, President of IEC. The previous edition of the event attracted over 300 participants from across the world and saw an increase of 35 percent as compared to earlier editions.

ME Printer presents a round up of some of the products to be on display, through this exclusive pre-show report on SGI 2009.

GANDINNOVATIONS

direct color. It’s a single process that will save print shops time and money. This digital printer has been a great success not only to Gandinnovations but to the clients who are using it,” says Hary Gandy, President of Gandinnovations.

The Jeti 3150 X-2 UV will be on display, demonstrating true flatbed printing at high speeds, using 48 Spectra print heads. This digital printer has a print area of 1.5 m x 3 m equipped with a strong sectional vacuum table, which

holds virtually any rigid substrate in place up to 5 cm (2”) in thickness. The Jeti3150 X-2 UV prints in 6 colors or 4 colors, in addition to a unique white ink and clear varnish.

Also in action will be the Jeti5024 Solvent RTR, which is among the best productive digital solutions for billboards, building and vehicle wraps, and prints with branded solvent inks. The Gandinnovations stand will be located at Central Hall booth# R1.

ME Printer February 2009

Gandinnovations will be focusing on the wide range of applications its printers can deliver, by showcasing four of its top products, including its Aquajet and Jetspeed printers. The company will put on display their grand format digital print technology with a full range of Jeti grand format digital printers in action.

Gandinnovations will also be showcasing their fast 3 meter UV RTR digital printer Jeti3348 Jetspeed UV RTR, which prints at speeds of 2500 sgft/h (230sqm/h) in a 4 color configuration, featuring 48 Spectra print heads using Gandi’s UV-curable branded inks, on a variety of materials including 100% PE ecofriendly polyethylene.

The Jeti 3324 Aquajet direct-to-fabric digital printer will be in action bringing colors and images alive using Gandi formulated, waterbase dye dispersed Inks printing in 6 colors at 400dpi.

“The Jeti 3324 Aquajet now achieves bold, vibrant, solid colors, which allow printing direct on to all fabrics.

We’ve eliminated the conventional system of printing to paper first for

35

In focus

Large format printing

IZUMI SOLUTIONS

Izumi Solutions, a Jacky’s Group Company and premier total solutions provider for corporate accounts in the country and the regional partner for HP’s graphic arts products, will launch the latest printing technology from HP, the HP latex technology.

The HP Designjet L65500 printer, introduced for the first time in the Middle East region, will be highlighted at the Izumi Solutions stand during the exhibition. The first of a new category of largeformat signage printers using HP latex Inks, the 104-wide largeformat printer delivers odourless

prints, thus enabling an improved printing environment.

“Izumi Solutions is always on the lookout for innovative ways to provide environmentally printing solutions for our customers for printing indoor and outdoor signage. The HP latex inks and HP thermal inkjet technology provide durable output with vivid image quality for both outdoor and indoor applications. The HP L65500 printer employs a set of technologies that reduce the total impact of printing on the environment,” says Walid Amin, General Manager, Izumi Solutions.

“Additionally, the new waterbased HP latex inks provide the benefits of solvent-ink technology and emit extremely low levels of volatile organic compounds.

This new development allows us to provide our customers with sustainable solutions for event branding and for exhibiting graphics projects,” he adds.

Other HP printers on display at Izumi Solutions stands will include the HP Designjet HP45500 printer that prints directly on rigid display boards such as foam and coroplast media or flexible media using UV-curable inks with builtin HP quality and the HP Scitex XL1500, a high-speed super wide format digital printing system for roll-to-roll or roll-to-sheet printing. The HP Scitex FB950 uses UV-curable inks, which allows it to print directly on rigid media, including a wider range of rigid media applications such as glass, wood, tiles and aluminium.

The 11th edition of SIG 2009 is the second event Izumi Solutions will be participating in after its official launch at the Signage Imaging Media (SIM) 2008. The Izumi Solutions stand will be located at Central hall–Stand P1.

GSS INTERNATIONAL

GSS will exhibit the new Pola Jet 3204DX, which comes with 4 colors and 8 spectra Nova 256 heads, providing higher speed as compared to the previous model Pola Jet 3206, which comes with

6 color and 6 Spectra Nova 256 heads. The new model has a speed that reaches up to 60–85 sqm/hr, and the Pola Jet 3206 operates at speeds ranging from 40 to 70 sqm/hr.

Bilal Al-Hattab, Managing Director, GSS International, Middle East Office, says, This year, we will be exhibiting some new products which are considered to be a significant achievement among our successful range of products. The response from this new range of products has been good during the past 3 years, particularly due to their heavy duty and high-capacity performance.

The feedback we have obtained from our partners and customers has been overwhelming. We will also show the XPT3204T, which comes with 4 color and 12 Xaar 128 XL heads; so far, this machine

has been doing more than fine in terms of being utilized by a wide range of customers within the region due to its highly stable performance and its reasonable price, in addition to the fact that it provides high quality as well as high production speeds.

He adds, “This will be our fifth year at SGI; we consider the event to be the most important show in the MEA region. We hope to interact with more customers and introduce our products and services.

In fact, we expect to see some slow down in business in general for a certain period of time, but we are sure and also hope that the markets will recover very soon.

We are arranging for some special offers for our customers, with the intention of catering to their requirements during the ongoing financial crisis.”

FUJIFILM SERICOL MIDDLE EAST Fujifilm Sericol Middle East, a joint venture between Fujiflim Sericol and Al Aoun Digital Solutions, a distributor for Fujifilm Sericol, will exhibit the following range of products.

The Acuity Advance HD2545 offers the latest in wide format UV digital imaging technology, specifically designed for print applications that require fine, high-resolution images, and it delivers both rigid and flexible point-of-purchase signage that holds up visually, even at the closest of viewing distances.

The new Spyder 320 range of UV flatbed printers is the most versatile platform from Inca Digital.

The flexible modular design of the Spyder 320 allows the end user to tailor the platform to suit the needs of the diverse visual communications market.

The ValueJet printers provide exceptional image quality and best-in-class print speeds. The ValueJet’s improved print speeds and exceptional image quality are made possible through a combination of Mutoh’s revolutionary new X-Rail design and new piezo print head technology.

The Rollsroller Flatbed Applicator enables a single person to apply all types of self-adhesive vinyl, applicator film and protective laminate within a few minutes. It provides complete control over positioning and produces results that are free from bubbles and creases.

The Design Force Re-board is a

design that consists of a patented sandwich construction, creating a lightweight product with excellent strength properties.

In its basic form, it has perfect planar flatness and provides good thermal and sound insulation and protection from different weather conditions. It is durable, environment friendly and is manufactured by employing energy-efficient production methods and water based adhesives; moreover, it can be recycled in a manner similar to that used for paper.

Tarek Albannan, General Manager, Gulf Region, Fujifilm Sericol, says, “When we began the conversion of printers to Color+ in the region, our customers immediately noticed the difference in both quality and print definition. Previously, it was difficult to obtain such colours accurately in the first shot. I was informed by many customers and production managers that the performance of their printers improved significantly because of the increase in production due to the reduction in time wastage and media needed to obtain the desired output the first time.”

He adds, “At Fujifilm Sericol, we provide ‘more than ink’ solutions to our customers. We focus on not only delivering inks to printers but also on delivering unprecedented added values. We also make sure that the down time of the printer is at its minimum as we support the end customer printers through cost-effective service contracts,

on-line technical support, callout maintenance and machine breakdown support.”

Ralph Alpajora, Sales and Marketing Support, Al Aoun Digital Solutions, says, “This will be our second participation at SGI ME exhibition. We will introduce to the region a whole new range of products and services, and from the sales point of view, we expect to close every deal on the stand because of our company’s solid and strong market presence and value, mainly profited from the team’s excellent work and SGI 2008 participation.”

He adds, “We are still very optimistic despite the ongoing financial crisis, we understand that the market will slow down, but we expect the economy to pick-up again, and ensure that all our customers benefit from all the products and services we offer.”

OKI PRINTING SOLUTIONS Other highlights will include the latest C830, the smallest A3 colour printer on the market, available at half the sizes of competitive products. The C830 is flexible enough to print on a range of materials ranging from A6 to A3 and up to 220 gsm on a range of media, from postcards to banners, thus reducing the need to outsource business printing.

The ES3640 is part of the company’s exclusive Executive Series’ range of Multifunction Products and colour

printers, designed to provide hassle-free colour document solutions, budgetary control and enhanced office efficiency.

John Ross, General Manager, Middle East, India and North East Africa, OKI Printing Solutions, says, “This is our fourth participation in SGI; our first participation was in 2006 and we haven’t missed it ever since. We are exhibiting at Sign & Graphics to address our target audience from the advertising and graphics

ME Printer February 2009

OKI Printing Solutions will exhibit a broad range of the company’s latest products and technologies. The new C9850MFP, which is dedicated to enterprises and medium-sized businesses that are looking for exceptional productivity, unmatched colour quality and real value, will be on display. This product represents an evolution in the colour A3 MFP market with the provision of highquality, embedded management systems.

37

In focus The organizers estimate that this year the show will be 40% bigger than that last year

Large format printing sector. We want to demonstrate to them that in house printing is possible with OKI products without compromising efficiency and quality; these products provide the highest speed possible, saving lots of money and time wasted on outsourcing their printing requirements. As mentioned above, we are showcasing some of our latest products this year and we hope to communicate our message to the visitors and increase their awareness of what we offer.”

Ross comments on the show organization: “It has always been nicely organized and we have never faced any issues in the past. The organiz-

ers estimate that this year the show will be 40% bigger than that last year and hopefully, we will be able to raise some good leads which can be converted into sales opportunities later on.”

In response to market speculations owing to the financial crisis, Ross explains, “Although the credit crunch is affecting the whole world and businesses are cutting their budgets drastically, yet the need to promote their businesses effectively and maintain visibility is even more important in an economic downturn. I believe that several companies will adapt to the changes in the market sooner or later and start providing

more tailored and cost effective products to its customers; of course, one way to promote their products is through trade exhibitions.

Therefore, I believe that think trade exhibitions will continue to happen; nevertheless, I doubt that we will be seeing the same number of visitors and exhibitors we used to have in the past. However, I do hope that there will be a room for a wider number of smaller, more targeted, and perhaps more vertical events, which we at OKI would be interested at since we are always keen in taking part in events that provide a platform to communicate our messages to the right audience.”

VERSEIDAG INDUTEX Verseidag Indutex, manufacturers of coated fabrics, billboards and sign materials under the brand name seemee will promote textile substrates for both interior and exterior and interior use. Products on display will include the seemee Tex insight Light; seemee Tex insight Heavy; seemee Tex Venture 2 in 1; seemee Tex Display PFR; seemee Tex Flag PFR; seemee Tex Voile PFR; and seemee Tex 2 fold DS. Malakeh Al Hussien, seemee Marketing Support, Verseidag Indutex GmbH-MENA, says, “We have been participating with SGI since 1999;

we have been a partner with SGI, and we are aware of the importance of the SGI and the opportunities to re-communicate directly with our current customers and begin new business relationships. Our presence at SGI has given us opportunities to meet new customers visiting us from new regions; moreover we have had the chance to strengthen our business relations and refresh/ develop them with our current customers.”

He adds, “The event will give us opportunities to meet our suppliers and introduce our new products;

we will also have the chance to know our competitors products and developments, and this will enable us to stay ahead as we always aim to in all media material fields.”

Commenting on the international financial crisis, Hussien says, “We are anticipating a new strategy from customers of this business to look for different ways to implement cost control. Our plan to overcome this issue is to offer our clients the best quality materials with the most affordable prices in the market followed by a high standard level of services.”

ALCAN COMPOSITES Alcan Composites will showcase a wide product portfolio comprising leading brands including Dibond aluminium composites panels, Kapa, Gatorfoam, FoamX lightweight foamboards and Forex rigid foam plastic sheets. In particular, the company will focus on promoting new decorative Dibond surfaces for shop design,

advertising and event marketing– two of these being the Dibond mirror gold and mirror anthracite, both ACMs with golden and dark mirror surfaces–in addition to two other new wooden surfaces for shop design and advertising applications Lisa Willmann, Marketing, says, “Sign & Graphics Imaging has been

on Alcan Composites’ exhibition list for many years now. We consider the show to be an important business platform and a meeting point for the advertising industry of the Near East and Middle East markets. Our participation is an important step into our business and market development.”

paper, synthetic paper, backlit films and PET films.

Gilbert Lee, Product Manager, says, “We participated once in SGI in 2004 and have attended it as a visitor several times, which has helped us catch up with the

trends in the market. Through our participation this time, we are aiming to establish two or three long time business partnerships in order to consolidate our position in the Middle East.”

ME Printer February 2009

INKTEC

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Korean-based InkTec will showcase various digital inkjet inks (water-based dyes and pigment inks as well as eco/mild/strong solvent inks for signage, in addition to dye sublimation inks and specialty media such as photo

MAGIC TRADING Sharjah-based Majic Trading is specialized in sublimation and heat transfer printing machinery and materials. At SGI, the company will showcase full color, high resolution printed samples of many products including coffee mugs, T-shirts, caps, ceramic plates, ceramic tiles, awards and plaques.

Sina Haghi, General Manager, says, “We have been participating for the past five years. We believe that the Sign & Graphic Imaging Middle East exhibition is one of the best organized exhibitions in the region for our line of business. However, we noticed reduced response last year. The UAE and Middle East markets are young markets and will continue to grow. The downturn is just a natural correction and the market will continue its growth.”

GANDINNOVATIONS ORGANIZES SEMINAR

The downturn is just a natural correction and the market will continue its growth

Nicholas M. Hellmuth Founder and President of the Foundation for Latin American Anthropological Research (FLAAR) Gandinnovations is organizing a seminar to be conducted by world renowned industry expert Dr. Nicholas Hellmuth, Founder and President of Foundation of Latin American Anthropological Research (FLAAR), a research and educational institute devoted to advanced digital imaging (photography, scanning, and wide format printing) relative to art and architectural history, archaeology, and flora and fauna of Central America.

The seminar will be conducted

on 16 and 17 February 2009 from 2:30 pm to 6:30 pm at Dubai Airport Expo. Hellmuth will deliver lectures on the topics ‘ Innovative applications of UV printers’ and ‘Adding fine art Giclee for solvent, UV and water-based printers’. Hellmuth holds a PhD in Art History from the Karl-Franzens-Universitaet, Graz, Austria. He reviews everything from high-end digital imaging, printing, scanning, colour management, and RIP software, inks, and media.

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In focus This event will continue to provide a good venue for exhibitors in terms of launching new products and services

Large format printing

BLUE RHINE GENERAL TRADING Dubai-based Blue Rhine General Trading will exhibit interior and exterior signage materials, digital print media, media products, engineering plastics, POP & display

products, and interior decorative products.

Prajosh, HR & Administration, says, “For the past four years we have been participating in SGI. The

event is considered is to be one of the biggest Sign shows in UAE. The organization and response has been good during all the previous editions of the show.

façade, randomly designable façade grid, heat and sun protection, ventilated façade, and protection against view from outside.

Mohamed Kusserow, Signware, says, “This is our second participation after 2006. Our expectations are to improve and support our actual contacts and also to find and develop business with

new partners. We are very optimistic about the high potential of our product range especially for the Middle East. Moreover, we strongly believe in the opportunities that are available due the ongoing financial crisis, that is, to show quality as the crucial requirement for a long-term strategy.”

SIGNWARE Signware, a manufacturer of display items for large digital print formats, will present products such as In-Frame Cubic and Screen-Age: a modular System for fixing technical textiles, i.e., large digital prints on facades.

The system is nearly invisible and can be installed on buildings without a substructure; it has features such as a light-weight

ADS ADVERTISING MATERIALS ADS Advertising Materials will be displaying the Graphtec brand of cutting plotters for the signage, automotive, residential and commercial window tinting industry as well as products for the packaging industry. The FC8000 series are the flagship cutting plotters of Graphtec suitable for the above applications.

The Graphtec brand of products is distributed throughout Middle East and Africa from the ADS facility in Dubai.

Jose, ADS Advertising, says, “ADS will be attending the show with the participation of Tekcel, a leader in CNC routers. Tekcel

produces routers for cabinet making, furniture production, boat building, shop fitting, 3D machining, sign & displays, ACM fabrication, mould making, plastic fabrication and vehicle fitout.

Tekcel CNC machines have been developed as a result of 20 years of CNC research and development.”

He adds, “The X-Film brand of color vinyl, speciality digital print media, and glass frosting film will be displayed. The X-Film range of products, manufactured for over 50 years, are known in the industry for their quality. The richness of the colors of X-Film

is applauded by both designers and architects. These range of products are widely used in the Red Sea mall, the biggest shopping mall in Saudi Arabia. In addition, the ITC brand of CNC tools will be demonstrated. ITC tools are the best choice for the clading, woodworking and signage industries. ITC develops tools for any brand of CNC routers.”

Other highlights will include the first-time demonstration in the Middle East of a very strong tape of the Hi-Bond brand from the UK. Hi-Bond tapes are used in the glass, automotive, aluminium and signage industries.

Dubai-based Honaz, in its sixth consecutive year of participation, will be exhibiting its products over a 24 sq. meter stand. The company will be demonstrating the Da Vinci 6-6 CD Printer, which is a high-speed 6-colour CD/DVD printer. In addition, the Infiniti high-performing reliable wide format printers will be introduced.

The company plans to showcase a full range of ink jet products, including a range of Xaar Printheads, Copytrax CD/DVD printers,

large format printers and Sorveh CMYK inks.

Ghasem Moradi, General Manager, says, “We are expecting a significant boost in our sales and to attract a larger number of customers. This event will still continue to provide a good venue for exhibitors like us in terms of launching our new products and services, in addition to serving a platform for strengthening brand awareness and enabling us in meet our existing clients and new customers.”

HONAZ

CHINA ELECTRONICS INTERNATIONAL EXHIBITION & ADVERTISING The Beijing-based trade show organizer will be participating for the fourth time at SGI. Cecilia Shan, CEIEC, says, “We will lead a group of exhibitors and visitors to SGI. Meanwhile, we will distribute the brochure of the 16th China Sign Expo at SGI for promotion of the event. We hope that our

visitors and exhibitors will be able to find their potential partners, and that the large number of visitors expected to attend the event will show interest in the China Sign Expo.”

She adds, “The financial crisis will end some day, but the exhibitions will never. It is such a golden opportunity for people in this regard from parts

of the world to share their common interests. As long as the fine services and organization capabilities remain, the exhibition will maintain its high reputation among the visitors and exhibitors, especially those from China. Seeking opportunities in the time of crisis will be the priority for both exhibitors and visitors.”

substrate without any pre-coating.

Steve Kim, Durafos, says, “We have newly released eco solvent direct flatbed printer inks, standard inks and special inks. Those inks are a perfect solution for direct flatbed printers equipped with Epson 1290, 1800, 2400 printheads. The standard inks are used for plastics, acrylic, wood, stone, aluminum, metal, PVC, PC

(Polycarbonate), ABS, AS, leather, and ceramic. The special inks are used for PC (Polycarbonate), ABS, AS, leather and their composite materials.”

He adds, “We, at Durafos, are looking for a reliable business partner for the Middle East market and I believe that the SGI show is the best sign exhibition in the Middle East for us.”

DURAFOS Korean-based Durafos will be displaying digital printing inks (water-based pigment inks and dye inks, mild solvent inks, eco solvent inks, dye sublimation inks, and eco solvent direct flatbed printer inks) from Mimaki, Roland, Mutoh, HP, Epson, etc., in addition to demonstration of a Durager multi-purpose direct flatbed printer that can print on almost every kind of

TALIB TRADING Sharjah-based Talib Trading will be displaying all their range of flex and banner products from different regions–Germany, China and Korea.

Mamoon Alabbasi, General

Manager, says, “This year, we will launch the LG sticker as a new product added to our range. The motive behind our participation will be to maintain the strong relationships with our customers

in the UAE, and also the opportunity to meet some new customers. Moreover, to be a part of this event will give us an advantage in terms of our marketing plans for the next year.”

ARABIAN PREMIERS TRADING Dubai-based Arabian Premiers Trading will be launching the latest innovative laser engraving machines from Trotec–the Rayjet Desktop Laser engraving Machine, Speedy 100R, and

Speedy 500, a 120 watt-a large format laser engraving machine–in addition to self inking stamps, multicolor impression stamps etc. from Trotec.

Saleh K. Mohammad, General

EFI-VUTEK In its tenth year of participation, Efi–Vutek has decided to participate in the event along with their distributors and re-sellers. Three printers will be showcased during this event–solvent printer, UV flat bed printer and dye–sublimation printer. The company, through its participation, aims to show its active presence in the Middle East market in which it receives an overwhelming response every year.

Gopinath, Efi-Vutek, says, “As the overall economic conditions has

suffered a major setback and the need for outdoor advertising shows sluggishness under the prevailing conditions, we felt that our participation in such a trade show would certainly help in enhancing our business and understanding our competitors to a greater extent.”

Manager, says, “The show will give us wide opportunities to enhance the image of the products to be displayed and to analyze the market to enhance the business.

Seeking opportunities in the time of crisis will be the priority for both exhibitors and visitors

Snapshot

War in Gaza

PALESTINE: GAZA REELS FROM INFRASTRUCTURE DEVASTATION Media houses, schools, factories not spared in attacks under Israeli blockade

ME Printer February 2009

Dr. Mahmoud Khalefa

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The cease-fire declared by Israel on the three-week war in the Gaza strip has given time to take stock of the magnitude of the damage caused by the relentless attack on civilians and property. Among the countless number of innocents killed and several buildings shelled, the Palestinian news media was targeted, including the offices of Al-Risala newsweekly, Al-Quds press, Kuwaiti news agency, Press Tv, and Iranian Arab-language satellite channel Al-Alam.

Al-Rantisi Printing Press, which publishes Al-Risala and is situated at the center of the Gaza Strip, was bombed by Israeli aircrafts.

Witnesses recollect seeing huge flames coming out of the printing premises, and severe damage to the press.

Speaking exclusively to ME Printer about the printing scenario in the Gaza Strip, Dr. Mahmoud Khalifa, General Manager, Printing, Ministry of Information in Palestine, said, “A large number of places have been destroyed during the current Israeli

attacks on the Gaza Strip. It is very difficult at this point to sum up the number of presses destroyed during the offensive. All of Gaza is under fire and missiles are falling on each part of the city.”

He added, “Gaza has two large-sized printing presses: The Charitable Organization’s Printing Press and Al-Okhowwa (Brotherhood) Printing Press. Al-Rantisi Printing Press is among the middle-sized presses. It is apparent that the current Israeli attacks on Gaza are not targeting printing presses in particular, but such damage is part of the entire city being targeted by the Israelis.”

Khalifa explained the crisis faced by the printing industry during the past two years, and the effects of the embargo imposed on Gaza: “The shortage of printing paper, inks and spare parts has been a nightmare for many printers in the strip. Some of the small-sized printing presses were highly affected by it. As a result, paper printing in Gaza became a ‘hard currency’ and commercial printing

was mostly done on plastic instead.

However, some printers managed to smuggle printing paper to Gaza through tunnels in order to satisfy their requirements. This situation in Gaza has caused a lot of problems to both printers and suppliers.”

In 2007, a ban imposed by Israel on the import of printing paper to Gaza prevented around 200,000 school students from obtaining books for their new academic year.

The shortage emanated due to Israel’s refusal to allow five trucks of paper into the impoverished territory, which are required to print the textbooks.

“Under the current circumstances, it is very difficult to issue newspapers in Gaza. Previously, most newspapers were issued in the northern Palestinian provinces and were distributed in the Gaza strip.

Under the current circumstances, residents of Gaza are obtaining news from other media segments such as satellite channels and radio stations,” concluded Khalifa.

The comprehensive list of printing, packaging and related trade events in 2009

Comprehensive listing of all graphic arts and packaging trade exhibitions to be held in major venues around the globe during 2009. The listing is sorted by date and country. Each entry is marked by a number which can be referred to in order to ďŹ nd out complete information on exhibitions included in the listing.

The information set out in this listing is obtained from dierent and reliable sources. However the date and venues of the exhibitions are subject to changes.

ME Printer February 2009

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2009

Exhibition

Novokuznezk - Russia www.exponet.ru/exhibitions/by-id/ packnovok/packnovok2009/index.en.html

January 2009 . Iran Pack & Print (1) 15th international exhibition on pack & print machinery 24 January 2009 - 27 January 2009 Tehran - Iran www.iranpack-print.com

February 2009 . Flexible Packaging Middle East 2009 (2) Market opportunities for films driven by technical sophistication 2 February 2009 - 4 February 2009 Dubai - United Arab Emirates www.amiplastics.com/ami/AMIconference. asp?eventid=149 . Publishing Expo (3) Exhibition on print and electronic publishing 11 February 2009 - 12 February 2009 London - United Kingdom www.publishing-expo.co.uk . Print 2009 (4) 11 February 2009 - 13 February 2009 Stockholm - Sweden www.print2009.se . Sign & Graphic Imaging (5) 11th annual sign and Graphic imaging Middle East exhibition 15 February 2009 - 17 February 2009 Dubai - United Arab Emirates www.signmiddleeast.com . World of Packing (6) Technological lines for food products packing.

Packaging machines and materials. Labelling 17 February 2009 - 20 February 2009 Lviv - Ukraine www.galexpo.lviv.ua . Convertech Japan 2009 (7) 18 February 2009 - 20 February 2009 Tokyo - Japan www.convertechjapan.com

ME Printer February 2009

. Media Expo Mumbai (8) 20 February 2009 - 22 February 2009 Mumbai - India www.themediaexpo.com/mumbai

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. Packing Service. Trade Service - 2009 (9) 17th Specialized Exhibition 24 February 2009 - 27 February 2009

. Pack Expo - 2009 (10) 24 February 2009 - 27 February 2009 Kiev - Ukraine www.exponet.ru/exhibitions/by-id/ packexpoki/packexpoki2009/index.en.html . Advertising. Polygraphy. Mass Media 2009 (11) 7th Interregional Specialized Exhibition 25 February 2009 - 26 February 2009 Voronezh - Russia www.exponet.ru/exhibitions/by-id/ polygraphyvo/polygraphyvo2009/index. en.html . LED China 2009 (12) 28 February 2009 - 3 March 2009 Guangzhou - China www.ledchina-gz.com . Sign China 2009 (13) 28 February 2009 - 3 March 2009 Guangzhou - China www.signchina-gz.com . FESPA Digital India (14) Large format digital printing Exhibition 28 February 2009 - 2 March 2009 Mumbai - India www.fespadigitalindia.com

March 2009 . ProMediaTech - 2009 (15) International Festival of Promotion Technologies and Advertising 2 March 2009 - 5 March 2009 Moscow - Russia www.exponet.ru/exhibitions/by-id/promo/ promo2009/index.en.html . Sino Pack (16) 15th China International Exhibition on Packaging Machinery & Materials 3 March 2009 - 6 March 2009 Guangzhou - China www.adsale.com.hk . Printing South China (17) 16th South China International Exhibition on Printing Industry 3 March 2009 - 6 March 2009 Guangzhou - China www.printingsouthchina.com . Sino Label 09 (18) China International Exhibition on Label Printing Technology 3 March 2009 - 6 March 2009 Guangzhou - China www.sinolabelexpo.com

. KazPrintMedia 2009 (19) 7th Kazakhstan International Exhibition on Printing, Design, Advertising 3 March 2009 - 6 March 2009 Almaty - Kazakhstan www.kazprintmedia.kz/en . Advertising, Marketing, Printing - 2009 (20) 3 March 2009 - 5 March 2009 Lviv - Ukraine www.exponet.ru/exhibitions/by-id/advertki/ advertki2009/index.en.html . Packaging Innovations Barcelona (21) Spain’s trade show for “branded” packaging 4 March 2009 - 5 March 2009 Barcelona - Spain www.easyfairs.com . Nexpo (22) 9 March 2009 - 11 March 2009 Las Vegas NV - USA www.nexpo.com . 4th Plastic, Packaging and Print Technology Show (23) International Plastic, Packaging & Print Asia 2009 Exhibition 11 March 2009 - 13 March 2009 Karachi - Pakistan www.plastpackasia.com . Press Zoom (24) 11 March 2009 - 15 March 2009 Damascuss - Syria www.sunrise-sts.com/index_e.php . Propack - 2009 (25) 2nd International Specialized Exhibition 17 March 2009 - 20 March 2009 Kiev - Ukraine www.exponet.ru . Advertising in Trade - 2009 (26) 18 March 2009 - 21 March 2009 Chelyabinsk - Russia www.exponet.ru/exhibitions/by-id/ advertradechel/advertradechel2009/index. en.html . Polygraphy. Advertising. Office - 2009 (27) 7th Kazakhstan International Specialized Exhibition on Modern Publishing Industry, Art of Advertising and Design 18 March 2009 - 20 March 2009 Astana - Kazakhstan www.exponet.ru . Papergift (28) International Exhibition on Stationery, Educational Material, Toys, Gift, Party Articles and Decorative Articles 19 March 2009 - 22 March 2009 Lisbon - Portugal www.papergift.fil.pt

. Interprint: Polygraph, Advertisement, Design, Packing Expo 2009 (29) 4th international specialized exhibition 21 March 2009 - 23 March 2009 Yerevan - Armenia www.expo.am/armenia/inter/eng/index.php . World Newspaper Congress (30) 62nd World Newspaper Congress 22 March 2009 - 25 March 2009 Hyderabad - India www.wanindia2009.com . The World Editors Forum (31) 16th World Editors Forum and Info Services Expo 2009 22 March 2009 - 25 March 2009 Hyderabad - India www.wanindia2009.com . Grafitalia (32) Exhibition on machinery and materials for the graphic arts, publishing and communication industries 24 March 2009 - 28 March 2009 Milan - Italy www.grafitalia.biz . Packaging 2009 (33) 3rd Packaging Machinery, Material and Products, Packaging Process and Environmental Technologies Fair 25 March 2009 - 28 march 2009 Adana - Turkey www.tuyap.com.tr . Documation (34) 25 March 2009 - 26 March 2009 Paris - France www.documation.fr/ . Polyolefin Additives 2009 (35) International conference and exhibition for the polyolefin industry 30 march 2009 - 1 April 2009 Cologne - Germany www.amiplastics.com/ami/AMIconference. asp?eventid=163 . ON DEMAND Conference & Exposition (36) Digital printing and automated production event 30 March 2009 - 2 April 2009 Philadelphia - USA www.ondemandexpo.com

. Polygraphy. Advertising. Design - 2009 (38) 1st International Exhibition 1 April 2009 - 3 April 2009 Dushanbe - Tajikistan www.exponet.ru/exhibitions/by-id/ advertisingdush/advertisingdush2009/index. en.html . Packing. Containers. Labels - 2009 (39) 1st International Exhibition 1 April 2009 - 3 April 2009 Dushanbe - Tajikistan www.exponet.ru/exhibitions/by-id/ packingdush/packingdush2009/index.en.html . Security Printing Conference (40) 6th Pan-European High Security Printing Conference 1 April 2009 - 2 April 2009 Warsaw - Poland www.cross-conferences.com . Gulf Print 2009 (41) 6 April 2009 - 9 April 2009 Dubai - United Arab Emirates www.gulfprint.info/ . Gulf Pack 2009 (42) 6 April 2009 - 9 April 2009 Dubai - United Arab Emirates www.gulfpack.info/ . Label Summit Middle East 2009 (43) 6 April 2009 - 9 April 2009 Dubai - United Arab Emirates www.gulfprint.info/ . Sino-Corrugated 2009 (44) 7 April 2009 - 10 April 2009 Shanghai - China www.sino-corrugated.com . Cartonexpo 2009 (45) 7 April 2009 - 10 April 2009 Shanghai - China www.cartonexpo.com . Ural Press - 2009 (46) 14th Interregional Exhibition on Advertising Technologies. Information Technologies.

Event-Industry 7 April 2009 - 9 April 2009, Chelyabinsk - Russia www.exponet.ru/exhibitions/by-id/photochel/ photochel2009/index.en.html . 4N Show (47) 16th International Advertising Show on New Media, New Technology, New Equipment & New Materials 8 April 2009 - 11 April 2009 Beijing - China www.4nshow.com

. China Screen Print 2009 (48) 26th China International Screen Printing and Digital Technology Expo 9 April 2009 - 12 April 2009 Shenzhen - China www.cspia.org . APEX 2009 (49) 5th Arab Africa Packing, Paper, Printing and Processing Exhibition 9 April 2009 - 12 April 2009 Cairo - Egypt www.apexcairo.net . SIEL (50) 15th International Exhibition on Book and Publishing 9 April 2009 - 12 April 2009 Casablanca - Morocco www.ofec.co.ma . Map Middle East 2008 (51) 5th Annual Middle East Exhibition and Conference on Geospatial Information, Technology & Applications 14 April 2009 - 16 April 2009 Dubai - United Arab Emirates www.mapmiddleeast.org . Equipment. Packing - 2009 (52) 15th Specialized Exhibition of Foods and Beverages, Raw Stuff and Equipment 14 April 2009 - 17 April 2009 Irkutsk - Russia www.exponet.ru . Beijing Ad & Sign (53) Beijing International Ad & Sign Technology & Equipment Exhibition 15 April 2009 - 17 April 2009 Beijing - China www.apppexpo.com . Propak Indonesia 2009 (54) 22nd International Series of Exhibitions for the Processing & Packaging Industries 15 April 2009 - 18 April 2009 Jakarta - Indonesia www.pamerindo.com . PPP Pakistan 2009 (55) 6th edition of the International Plastic AND Packaging Industry Exhibition 15 April 2009 - 18 April 2009 Karachi - Pakistan www.plastipacpakistan.com . Istanbul Stationery Office (56) 15th International Istanbul Stationery, Paper, School & Office Products Exhibition 15 April 2009 - 19 April 2009 Istanbul www.ite-turkey.com

ME Printer February 2009

. Reklama, Polygraf 2009 (37) 16th International Trade Fair for Advertising Services, Marketing and Media & 16th International Trade Fair for Polygraphy, Paper and Packing Technology Office and Artistic Studio Section 31 March 2009 - 2 April 2009 Prague - Czech Republic www.reklama-fair.cz

April 2009

45

2009

Exhibition

. On Great Silk Way - 2009 (57) International Book and Printing Exhibition 15 April 2009 - 17 April 2009 Almaty - Kazakhstan www.exponet.ru/exhibitions/by-id/silkwayal/ silkwayal2009/index.en.html . Gitex Saudi Arabia 2009 (58) 8th International Information Technology Exhibition for Saudi Arabia 19 April 2009 - 23 April 2009 Riyadh - Saudi Arabia www.recexpo.com . RFID World Asia 2009 (59) Asia’s 6th annual RFID innovations and multiapplications exhibition 21 April 2009 - 24 April 2009 Singapore - Singapore www.terrapinn.com/2009/rfid/ . Design - 2009 (60) Specialized Interregional Exhibition for Advertising. Mass Media. Poligraphy 21 April 2009 - 22 April 2009 Yaroslavl - Russia www.exponet.ru/exhibitions/by-id/publicityar/ publicityar2009/index.en.html . PackTek Kazakhstan - 2009 (61) 10th International Exhibition on Equipment and Technologies for Packing Industry 21 April 2009 - 24 April 2009 Almaty - Kazakhstan www.exponet.ru/exhibitions/by-id/ expopackal/expopackal2009/index.en.html . Poligrafia (62) International Fair for Printing Machines, Materials and Services 21 April 2009 - 24 April 2009 Poznan - Poland poligrafia.mtp.pl/en . Shop - 2009 (63) 6th Specialized Exhibition-Fair for Labels and Packing 22 April 2009 - 24 April 2009 Vladivostok - Russia www.exponet.ru/exhibitions/by-id/labelvl/ labelvl2009/index.en.html

ME Printer February 2009

. World of Outdoor Advertising - 2009 (64) 2nd International Specialized Exhibition 22 April 2009 - 24 April 2009 Kiev - Ukraine www.exponet.ru/exhibitions/by-id/adverki/ adverki2009/index.en.html

46

. Packaging-Plastic 2009 (65) 8+ Packaging and Plastic Industry and Rubber Fair (Plastic and Rubber Special Section) 23 April 2009 - 26 April 2009 Bursa - Turkey www.tuyap.com.tr

. GeoPoligraphy & Advertising - 2009 (66) 3rd International Exhibition 24 April 2009 - 26 April 2009 Tbilisi - Georgia www.exponet.ru

. Pacex International (76) Canada’s National Packaging Show 5 May 2009 - 7 May 2009 Toronto - Canada www.pacexinternational.com

. Stretch & Shrink Film 2009 (67) Business conference and exhibition for the stretch & shrink film industry 27 April 2009 - 29 April 2009 Madrid - Spain www.amiplastics.com/ami/AMIconference. asp?eventid=171

. PostPrint Berlin (77) Trade Fair for Printing and Finishing 6 May 2009 - 8 May 2009 Berlin - Germany www.messe-berlin.de

. Hong Kong International Printing and Packaging Fair (68) 27 April 2009 - 30 April 2009 Hong Kong - Hong Kong hkprintpackfair.tdctrade.com . Sign & Digital UK 2009 (69) 3rd Digital Signage Showcase 28 April 2009 - 30 April 2009 Birmingham - United Kingdom www.signuk.com . Pakprint (70) 13th edition of Zimbabwe’s International Specialised Exhibition for the Packaging and Printing Industry 28 April 2009 - 2 May 2009 Bulawayo - Zimbabwe zitf.mweb.co.zw

May 2009 . FFTA 2009 Annual Forum (71) Navigating the Future of Flexo: Innovate.

Educate. Communicate 3 May 2009 - 6 May 2009 Florida - USA www.flexography.org . Modernpak (72) International Packing Materials and Packing Technology Fair 3 May 2009 - 6 May 2009 Zagreb - Croatia . Intergrafika 2009 (73) 19th International Printing and Paper Industry Fair 3 May 2009 - 6 May 2009 Zagreb - Croatia . Info Flex Exhibition (74) 27th Flexo Exhibition by the Flexographic Technical Association (FTA) 4 May 2009 - 5 May 2009 Florida - USA www.flexography.org . Digital Signage Expo 2009 (75) 5 May 2009 - 7 May 2009 Essen - Germany www.digitalsignageexpo.eu

. Essen International Stamp Fair (78) 19th International Stamp Fair 6 May 2009 - 10 May 2009 Essen - Germany www.briefmarkenmesse-essen.de . Media Expo Singapore (79) 6 May 2009 - 8 May 2009 Singapore - Singapore www.themediaexpo.com/singapore . China Print 2009 (80) 7th Beijing International Printing Technology Exhibition 12 May 2009 - 16 May 2009 Beijing - China www.chinaprint.com.cn . FESPA Digital Printing Europe 2009 (81) Exhibition on screen printing, large format digital imaging, pad printing and associated product decoration 12 May 2009 - 14 May 2009 Amsterdam - Netherlands www.fespadigital.com . Sibadvertising 2009 (82) International Specialized Exhibition 12 May 2009 - 15 May 2009 Novosibirsk - Russia www.exponet.ru . Sibprinting 2009 (83) 17th Exhibition on Equipment and Materials for Printing, Advertisement, Design, Information and Polygraph Services, Office Equipment and Accessories, Business goods 12 May 2009 - 15 May 2009 Novosibirsk - Russia sibprint.sibfair.ru . Ridex (84) 4th RFID Solutions Expo 13 May 2009 - 15 May 2009 Tokyo - Japan www.ridex.jp/en . World of Advertising - 2009 (85) 13th Specialized International ExhibitionFestival 13 May 2009 - 15 May 2009 Ekaterinburg - Russia www.exponet.ru

. Press. Polygraphy. Advertising - 2009 (86) 13th Specialized Exhibition of Polygraphic Equipment, Materials, Press Technologies, 13 May 2009 - 15 May 2009 Ufa - Russia www.exponet.ru . Chinaplas 2009 (87) 23rd International Exhibition on Plastics and Rubber Industries 18 May 2009 - 21 May 2009 Guangzhou - China www.chinaplasonline.com . EmbaxPrint (88) International Trade Fair for Packaging and Printing Industry–materials, machines and technologies 19 May 2009 - 22 May 2009 Brno - Czech Republic www.bvv.cz/embaxprint-gb . Packaging Summit ‘09 (89) Event focused on Contract Packaging 19 May 2009 - 20 May 2009 Rosemont, IL - USA www.pkgsummit.com . EmbaxPrint (90) International Trade Fair for Packaging, Paper and Printing 19 May 2009 - 22 May 2009 Brünn - Germany . Advertising World - 2009 (91) 10th Specialized Exhibition 20 May 2009 - 22 May 2009 Omsk - Russia www.exponet.ru . V Element. Advertising Market - 2009 (92) 4th Advertising and Polygraphic Forum 21 May 2009 - 22 May 2009 Rostov-na-Donu - Russia www.exponet.ru . IISS’09 (93) 14th edition of India International Sign Show 22 May 2009 - 24 May 2009 Mumbai - India www.confairs.com/iiss2009 . Propac Arabia (94) 14th International Event for Production & Processing, Printing & Packaging 24 May 2009 - 28 May 2009 Jeddah - Saudi Arabia www.acexpos.com

. Inform Press - 2009 (98) 11th Specialized Exhibition on Information and Advertising Services of Mass Media 26 May 2009 - 29 May 2009 Kemerovo - Russia www.exponet.ru . Reclam Expo - 2009 (99) 11th Specialized Exhibition on Products and Services of Advertising Agencies, Equipment and Machines for Production of Advertising Products, Materials, Souvenirs 26 May 2009 - 29 May 2009 Kemerovo - Russia www.exponet.ru . Advertising & Design. Polygraphy - 2009 (100) 8th Interregional Specialized Exhibition 26 May 2009 - 28 May 2009 Belgorod - Russia www.exponet.ru . Advertising in Our Life - 2009 (101) 10th International Festival of Advertising.

Competitions of Advertising Photos, Advertising Audio Tapes, Advertising Video Tapes, Printed Advertising, Social Advertising, Advertising Campaigns, Outdoor Advertising 26 May 2009 - 29 May 2009 Kemerovo - Russia www.exponet.ru . Pacprint (102) Exhibition on innovative printing and graphic communications technologies 26 May 2009 - 30 May 2009 Melbourne - Australia www.pacprint.com.au/ . Packaging Innovations Paris 2009 (103) French trade show with focus on ecoinnovation in packaging 27 May 2009 - 28 May 2009, PARIS - France www.easyfairs.com/EN/show-666/packaginginnovations-paris-2009-paris-francepackaging-2009-may/detail.aspx . Advertising. Polygraphy - 2009 (104) 3rd Interregional Specialized Exhibition-Fair 27 May 2009 - 29 May 2009 Vladivostok - Russia www.exponet.ru/exhibitions/by-id/advinfovl/ advinfovl2009/index.en.html

. Publish Asia 2009 (105) Profitability through Customer-Centric Publishing Strategies 28 May 2009 - 29 May 2009 Bangkok - Thailand, www.ifra.com . Konya Packaging 2009 (106) 7th Packaging Industry Fair 28 May 2009 - 31 May 2009 Konya - Turkey, www.tuyap.com.tr

June 2009 . Printcom (108) International Exhibition on Printing Communications 2 June 2009 - 6 June 2009 Plovdiv - Bulgaria www.fair.bg/en/events/printcom09.htm . Korea Pack 2009 (109) 14th Korea International Packaging Exhibition 2 June 2009 - 5 June 2009 Kintex, Kyeonggido - Korea www.koreapack.org . Packing and Label - 2009 (110) 11th International Specialized Exhibition 2 June 2009 - 5 June 2009 Minsk - Belarus www.exponet.ru/exhibitions/by-id/ wrappingmi/wrappingmi2009/index.en.html . Printpack Expo 2009 (111) North Africa’s 2nd International Printing and Packaging Technology Exhibition 2 June 2009 - 5 June 2009 Casablanca - Morocco www.printpack-expo.com

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ME Printer February 2009

. TechnoPrint 2009 (95) 24 May 2009 - 28 May 2009 Cairo - Egypt www.technoprintegypt.org/

. Interprint - 2009 (97) 11th International Specialized Exhibition on Polygraphic Equipment, Mini Printing Shops, Office Publishingsystems, Paper, Polygraphic Products 26 May 2009 - 29 May 2009 Kemerovo - Russia www.exponet.ru

47

2009

Exhibition

. PAM Design (113) International Exhibition on Printing, Advertising and Media Equipment 6 June 2009 - 8 June 2009 Amman - Jordan www.pamdesign-jo.com . Graphitec 2009 (114) Trade show for solutions dedicated to printing & transformation 9 June 2009 - 12 June 2009 Paris - France . Siagra 2009 (115) Digital Graphic Arts and Packaging trade show 11 June 2009 - 14 June 2009 Casablanca - Morocco www.siagra-africa.com/ . Rosupak’2009 (116) 14th International specialized exhibition on materials and technologies, machinery and equipment for manufacturing of packages, Packages for all industries 15 June 2009 - 19 June 2009 Moscow - Russia www.mvk.ru . Alumpack’2009 (117) 6th International specialized exhibition on aluminum packaging 15 June 2009 - 19 June 2009 Moscow - Russia www.mvk.ru . Packmash’2009 (118) 6th International specialized exhibition on packaging machinery and equipment 15 June 2009 - 19 June 2009 Moscow - Russia www.mvk.ru . Luxpack’2009 (119) 8th International specialized exhibition on elite packaging 15 June 2009 - 19 June 2009 Moscow - Russia www.mvk.ru

ME Printer February 2009

. BOPP Film 2009 (120) International business conference for the bioriented polypropylene film industry 16 June 2009 - 18 June 2009 Beijing - China www.amiplastics.com/ami/AMIconference. asp?eventid=162

48

. AUS Pack (121) Australi’s International Exhibition on Packaging and Processing Machinery, Materials and Associated Technology 16 June 2009 - 19 June 2009 Sydney - Australia www.auspack.com.au/

. Packaging Ireland (122) New packaging event for the Irish market 17 June 2009 - 18 June 2009 Dublin - Ireland www.easyfairs.com/EN/show-690/packagingireland-dublin-ireland-packaging-2009-june/ detail.aspx . Propack Asia 2009 (123) 17th International Processing, Filling, Packaging Technology and Conference for the Asian Region 17 June 2009 - 20 June 2009 Bangkok - Thailand www.propakasia.com . Sign & Media World (124) International Signage Technology, Equipment, Materials and Services Exhibition 18 June 2009 - 20 June 2009 Manila - philippines www.globallinkph.com . IPT Istanbul 2009 (125) 3rd Paper Carton Corrugated Production and Processing Machinery, Paper Based Packaging Technologies Fair and Congresses 20 June 2009 - 25 June 2009 Istanbul - Turkey www.tuyap.com.tr . DSLS’09 (126) Digital Signage & LED Show 22 June 2009 - 24 June 2009 Mumbai - India www.confairs.com/iiss2009 . RFID World China (127) First International RFID Technologies and Applications Show in Logistics, Manufacturing and Anti-counterfeiting 24 June 2009 - 26 June 2009 Shenzhen - China www.chinarfidnews.com

July 2009 . Sign Today 2009 (128) 15th International show for indoor & outdoor Advertising 3 July 2009 - 5 July 2009 Bangalore - India www.buysellinteractions.com . Shanghai Ad & Sign (129) Shanghai International AD & Sign Technology & Equipment Exhibition 8 July 2009 - 11 July 2009 Shanghai - China www.apppexpo.com

. India Packaging Show (130) 8 July 2009 - 11 July 2009 New Delhi - India www.indiapackagingshow.com . India Converting Show (131) International Exhibition & Conference on Package Printing & Production 8 July 2009 - 11 July 2009 New Delhi - India www.indiapackagingshow.com . OFMEX (132) 7th International Office Machines & Equipment Expo 8 July 2009 - 10 July 2009 Tokyo - Japan www.ofmex.jp . ISOT (133) 20th International Stationery and office products Fair 8 July 2009 - 10 July 2009 Tokyo - Japan www.isot-fair.jp . TIFA (134) Tripoli International Fair for Printing, Advertising & Marketing 16 July 2009 - 24 July 2009 Tripoli - Lybia www.libyatifa.com/ . ProPak China 2009 (135) 15th international Processing, Packaging and End-line Printing Exhibition 15 July 2009 - 17 July 2009 Shanghai - China www.propakchina.com . Mindanao Printing 2009 (136) 3rd Mindanao Printing Equipment and Machineries Exhibition 23 July 2009 - 26 July 2009 Cagayan de Oro - philippines minprint.brinkster.net

August 2009 . Media Expo Delhi (137) 1 August 2009 - 3 August 2009 New Delhi - India themediaexpo.com/delhi . Indoprint 2008 (138) Indonesian Printing Exhibition 12 August 2009 - 15 August 2009 Jakarta - Indonesia www.indoprint.net . Exposign & Serigrafia ‘2008 (139) International Exhibition on Visual Communication 14 August 2009 - 21 August 2009 Buenos Aires - Argentina www.expotrade.com.ar/CALENDARIO.ASP

September 2009 . Polygraphy. Publishing. Advertising EXPO - 2009 (140) 9th International Specialized Exhibition 4 September 2009 - 7 September 2009 Yerevan - Armenia www.expo.am/armenia/ppa/eng/index.php . Advertising. Design. Polygraphy - 2009 (141) 8th Specialized Exhibition 8 September 2009 - 11 September 2009 Irkutsk - Russia www.exponet.ru/exhibitions/by-id/ advertisingir/advertisingir2009/index.en.html . Upakovka - 2009 (142) 10th International Specialized Exhibition on Equipment and Materials for Packing 8 September 2009 - 11 September 2009 Kiev - Ukraine www.exponet.ru/exhibitions/by-id/ upakovkaki/upakovkaki2009/index.en.html . My Print (Print 09) (143) Annual graphic communications exhibition and conference 11 September 2009 - 16 September 2009 Chicago , IL - USA, www.gasc.org . Advertisement Festival - 2009 (144) 2nd All-Russian Specialized Exhibition 11 September 2009 - 13 September 2009 Volgograd - Russia www.exponet.ru/exhibitions/by-id/ festivalvolg/festivalvolg2009/index.en.html . Print 09 (145) 11 September 2009 - 16 September 2009 Chicago - USA print09.gasc.org/index.html . IFRA Expo India 2009 (146) International exhibition on trends and practices in the newspaper printing and publishing industry 15 September 2009 - 17 September 2009 Hyderabad - India www.ifraexpo.com . Advertising. Polygraphy and BookPublishing - 2009 (147) 12th Kazakhstan International Exhibition 15 September 2009 - 18 September 2009 Almaty - Kazakhstan www.exponet.ru/exhibitions/by-id/ advertisemental/advertisemental2009/index. en.html

. Sign Show 2009 (150) 22 September 2009 - 24 September 2009 Coventry - United Kingdom www.thesignshow.co.uk . Pakkaus 2009 Finland (151) 23 September 2009 - 24 September 2009 Helsinki - Finland www.easyfairs.com . Pack Print International 2009 (152) International Packaging and Printing Exhibition for Asia 23 September 2009 - 26 September 2009 Bangkok - Thailand www.pack-print.de . GRAFIMA (153) 31st International Graphic and Paper Industry Fair 23 September 2009 - 26 September 2009 Belgrade - Serbia & Montenegro www.grafima-fair.com

October 2009 . Viscom Düsseldorf 2009 (160) International Trade Fair for Visual Communication 1 October 2009 - 3 October 2009 Düsseldorf - Germany www.viscom-messe.com . Advertising & Business - 2009 (161) 4th Specialized Exhibition 1 October 2009 - 3 October 2009 Ulyanovsk - Russia www.exponet.ru/exhibitions/by-id/businessul/ businessul2009/index.en.html . CPP 2009 (162) Converting, Package Printing Expo 5 October 2009 - 7 October 2009 Las Vegas - USA www.cppexpo.com . Tare and Packing (163) 9th international Specialized Exhibition 6 October 2009 - 8 October 2009 Odessa - Ukraine www.expohome.com.ua

. Packtech Expo Balkan 2009 (154) 8th Packtech Expo Balkan 23 September 2009 - 26 September 2009 Belgrade - Serbia & Montenegro www.sajam.co.rs

. Empack Saint-petersburg 2009 (164) International Specialized Exhibition 6 October 2009 - 7 October 2009 Saint Petersburg - Russia www.exponet.ru/exhibitions/by-id/easyfairs/ easyfairs2009/index.en.html

. Labelexpo Europe (155) 23 September 2009 - 26 September 2009 Brussels - Belgium www.tarsus-group.com/products/labelexpo_ europe

. JGAS (165) Japan Graphic Arts Show 6 October 2009 - 10 October 2009 Tokyo - Japan www.jgas.jp

. Photokina (156) World of Imaging 28 September 2009 - 3 October 2009 Koln - Germany, www.photokina.de

. EMPACK Brussels 2009 (166) Belgium’s leading national packaging show 7 October 2009 - 8 October 2009 Brussels - Belgium www.easyfairs.com/EN/show-712/empackbrussels-2009-brussels-belgium-packaging2009-october/detail.aspx

. World of Packing - 2009 (157) 10th International Specialized Exhibition 29 September 2009 - 2 October 2009 Minsk - Belarus www.exponet.ru . Modern Labels - 2009 (158) 7th International Specialized Salon 29 September 2009 - 2 October 2009 Minsk - Belarus www.exponet.ru/exhibitions/by-id/labelmi/ labelmi2009/index.en.html . ADVERTISING SHOW 2009 (159) Advertising Production fair 30 September 2009 - 3 October 2009 Bucharest - Romania www.advertisingshow.ro

. Druck + Form (167) 14th Trade Fair for the Graphic Industry 7 October 2009 - 10 October 2009 Sinsheim - Germany www.druckform-messe.com . Print and Label Philippines ‘09 (168) 6th International Printing and Label Machinery, Paper and Paper Products, Graphic Communications, Digital Imaging Equipment, Pre-Press Solutions, Accessories and Services Exhibition 7 October 2009 - 10 October 2009 Manila - philippines www.globallinkph.com

ME Printer February 2009

. Container. Packing. Label - 2009 (148) 14th Interregional Specialized Exhibition 16 September 2009 - 18 September 2009 Belgorod - Russia www.exponet.ru/exhibitions/by-id/ packingbelg/packingbelg2009/index.en.html

. Viscom Paris (149) Exhibition on innovative applications, trends and techniques in visual communication 22 September 2009 - 24 September 2009 Paris - France www.viscom-paris.com

49

2009

Exhibition

. SGIA (169) Specialty Printing & Imaging Technology Expo 7 October 2009 - 9 October 2009 New Orleans - USA www.sgia.org . Advertising - 2009 (170) 4th Specialized Exhibition 7 October 2009 - 8 October 2009 Kirov - Russia www.exponet.ru/exhibitions/by-id/advertvya/ advertvya2009/index.en.html . Polygraphy, Design, Advertising - 2009 (171) 12th Exhibition on Equipment and Materials for Polygraphic, Advertising Activity, Photo and Video Industry 8 October 2009 - 11 October 2009 Khabarovsk - Russia www.exponet.ru . TeReM 2009 (172) Technologies, Advertising and Marketing 8 October 2009 - 10 October 2009 Kharkov - Ukraine www.exponet.ru . IFRA Expo 2009 (173) Annual Event of the Publishing Industry 12 October 2009 - 15 October 2009 Vienna - Austria www.ifraexpo.com

ME Printer February 2009

. Saudi Pack 2009 (180) 9th International Packing Machinery and Materials Show 18 October 2009 - 21 October 2009 Riyadh - Saudi Arabia www.recexpo.com . Istanbul Packaging Fair (181) 15th International Packaging Industry Fair 22 October 2009 - 25 October 2009 Istanbul - Turkey www.tuyap.com.tr . Viscom-Sign (182) International Visual Communication Industry Exhibition 22 October 2009 - 24 October 2009 Madrid - Spain www.sign-viscom.com . Ipex South Asia (183) 3rd All in Print China 24 October 2009 - 27 October 2009 Mumbai - India www.ipexsouthasia.com

. RFID World 2009 (174) The 7th Annual RFID World Conference, Exhibition and Demonstration 12 October 2009 - 14 October 2009 Las Vegas - USA www.cmp-egevents.com

. Stretch & Shrink Film USA 2009 (184) Business conference & exhibition for the Stretch & Shrink film industry 26 October 2009 - 27 October 2009 Atlanta - USA www.amiplastics.com/ami/AMIconference. asp?eventid=179

. Print Solutions 2009 (175) Print Solutions Conference & Expo 13 October 2009 - 15 October 2009 Chicago, IL - USA www.printsolutionsshow.com

. Festival of City Advertising - 2009 (185) 3rd All-Russian Specialized Exhibition 27 October 2009 - 29 October 2009 Naberezhny Chelny - Russia www.exponet.ru

. Empack Ouest 2009 (176) 14 October 2009 - 15 October 2009 Vannes - France www.easyfairs.com

. Interpac - 2009 (186) 11th International Exhibition on Container, Packaging and Label Equipment 27 October 2009 - 30 October 2009 Kemerovo - Russia www.exponet.ru

. Advertising and Information - 2009 (177) International exhibition on advertising and informational agencies, design-studious and mass media 14 October 2009 - 16 October 2009 Saint Petersburg - Russia www.exponet.ru

50

. Saudi Print 2009 (179) 9th International Pre-press and Printing Technology Exhibition 18 October 2009 - 21 October 2009 Riyadh - Saudi Arabia www.recexpo.com

. SIM (178) Signage Imaging Media 18 October 2009 - 20 October 2009 Abu Dhabi - United Arab Emirates www.sim-expo.com

. Paper Arabia (187) 27 October 2009 - 29 October 2009 Dubai - United Arab Emirates www.alfajer.net/paperarabia/ . PolygraphInter 2009 (188) 22nd International exhibition on printing 28 October 2009 - 3 November 2009 Moscow - Russia www.mvk.ru

. LabelShow’2009 (189) International specialized exhibition on Materials, machinery, equipment and technologies for label printing and package marking. Ready products: packing and labels.

Labels as means of products promotion 28 October 2009 - 3 November 2009 Moscow - Russia www.mvk.ru . PapExpo’2009 (190) 4th International specialized biennial exhibition for paper products, up-to-date technology, equipment and materials for pulp and paper industry 28 October 2009 - 3 November 2009 Moscow - Russia www.mvk.ru . IPACK Istanbul 2009 (191) 24th International Packaging and Food Processing Systems Industry Exhibition 28 October 2009 - 31 October 2009 Istanbul - Turkey www.itf-ipack.com . Advertising Market of Khakassia - 2009 (192) 28 October 2009 - 30 October 2009 Abakan - Russia www.exponet.ru . FDI-Podium (193) 11th FDI-Podium 30 October 2009 - 31 October 2009 Dortmund - Germany www.fdi-ev.de

November 2009 . PromUpak Uzbekistan 2009 (194) 3 November 2009 - 5 November 2009 Tashkent - Uzbekistan www.industrialweek.ite-uzbekistan.uz . Reclama. Design (195) 11th International Exhibition on advertising products, PR-technologies and services 4 November 2009 - 7 November 2009 Chisinau - Moldova en.reclama.moldexpo.md . Advertising - 2009 (196) 17th International Specialized Exhibition 9 November 2009 - 12 November 2009 Moscow - Russia www.exponet.ru . Paperworld China (197) China International Stationery & Office Supplies Exhibition 11 November 2009 - 13 November 2009 Shanghai - China paperworld.messefrankfurt.com

. Holo-pack Holo-print (198) International Event for the Holography Industry 11 November 2009 - 13 November 2009 Budapest - Hungary www.holopackholoprint.info/ . Publishing Expo-2009 (199) National Press Expo and V Professional Forum “Publishing Expo-2009” 11 November 2009 - 13 November 2009 Moscow - Russia www.press-expo.ru . Sign Istanbul 2009 (200) 11th International Outdoor Advertising Trade Fair 12 November 2009 - 15 November 2009 Istanbul - Turkey www.signistanbul.com . Advertising Technologies - 2009 (201) 4th Specialized Exhibition 12 November 2009 - 14 November 2009 Kaliningrad - Russia www.exponet.ru/exhibitions/by-id/ advertisingkalin/advertisingkalin2009/index. en.html . Design City 2009 (202) Canada’s Expo for Graphic designers 12 November 2009 - 14 November 2009 Toronto - Canada www.designcityshow.com . UMEX ‘09 (203) Showcase of Used Machinery & allied products 13 November 2009 - 15 November 2009 Mumbai - India umex.confairs.com . Plast Eurasia Istanbul 2009 (204) 19th International İstanbul Plastics Industry Fair 19 November 2009 - 22 November 2009 Istanbul - Turkey www.tuyap.com.tr . ICE 2009 (205) International Converting Exhibition 24 November 2009 - 26 November 2009 Munich, Bayern - Germany www.ice-x.com/ . Empack Madrid 2009 (206) 25 November 2009 - 26 November 2009 Madrid - Spain www.easyfairs.com/EN/show-738/empackmadrid-2009-madrid-spain-packaging-2009november/detail.aspx

December 2009 . Printing Indonesia 2009 (207) 15th International Printing Machinery, Equipment & Supplies Exhibition 2 December 2009 - 5 December 2009 Jakarta - Indonesia www.pamerindo.com . Belproduct - 2009 (208) 17th International Specialized Exhibition 8 December 2009 - 11 December 2009 Minsk - Belarus www.exponet.ru/exhibitions/by-id/ belproductmi/belproductmi2009/index. en.html

2010

. Expoprint (216) Prepress, Printing and Converting Expo 23 June 2010 - 29 June 2010 Sao Paulo - Brazil www.expoprint.com.br . Pack & Emballage Stockholm 2010 (217) 22 September 2010 - 23 September 2010 Stockholm - Sweden www.easyfairs.com/EN/show-737/packemballage-stockholm-2010-stockholmsweden-packaging-2010-september/detail. aspx . CPP 2010 (218) Converting, Package Printing Expo 31 October 2010 - 4 November 2010 Chicago , IL - USA www.cppexpo.com

. Verpackung Austria 2010 (209) 3 February 2010 - 4 February 2010 Wels - Austria www.easyfairs.com/EN/show-711/verpackungaustria-2010-wels-austria-packaging-2010februari/detail.aspx

. Print World 2010 (219) The World of Shorter-Run Printing 20 November 2010 - 22 November 2010 Toronto - Canada www.printworldshow.com

. Intelpack 2010 (210) 11th international packaging exhibition and conference 10 March 2010 - 13 March 2010 Mumbai - India www.intelexpo.com

2011

. ProPak Vietnam 2010 (211) Asia’s 5th processing, filling and packaging exhibition 17 March 2010 - 20 March 2010 Ho Chi Minh City - Vietnam www.propakvietnam.com/ . ISE Asia (212) International Converting Exhibition 17 March 2010 - 19 March 2010 Shanghai - China www.ice-x.com . IPEX 2010 (213) 18 May 2010 - 25 May 2010 Birmingham - United Kingdom www.ipex.org/ . Pulpaper 2010 (214) 7th International Exhibition for Suppliers to the Pulp, Paper, Board and Converting Industry 1 June 2010 - 3 June 2010 Helsinki - Finland www.pulpaper2007.com/

. Metpack 2011 (221) 7th international trade fair for metal packaging 10 May 2011 - 14 May 2011 Essen - Germany www.metpack.de . Printex 2011 (222) Sydney’s Print and Design show 11 May 2011 - 13 May 2011 Sydney - Australia . Interpack (223) Process and Packaging 12 May 2011 - 18 May 2011 Düsseldorf - Germany www.interpack.com . IGAS (224) International Graphic Arts Show 21 September 2011 - 27 September 2011 Tokyo - Japan www.igas-tokyo.jp/eng/index.html

ME Printer February 2009

. Essen International Stamp Fair (215) 20th International Stamp Fair 10 June 2010 - 12 June 2010 Essen - Germany www.briefmarkenmesse-essen.de

. Essen International Stamp Fair (220) 21st International Stamp Fair 5 May 2011 - 7 May 2011 Essen - Germany www.briefmarkenmesse-essen.de

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2009

Exhibition

EXHIBITIONS BY

COUNTRY Argentina

Canada

Czech Republic

. Buenos Aries - 14 - 21 August 2009 EXPOSIGN & SERIGRAFIA ‘2008 - (139)

. Toronto - 5 - 7 May 2009 Pacex International - (76) . Toronto - 12 - 14 November 2009 DESIGN CITY 2009 - (202) . Toronto - 20 - 22 November 2010 Print World 2010 - (219)

. Prague - 31 - 2 April 2009 REKLAMA, POLYGRAF 2009 - (37) . Brno - 19 - 22 May 2009 EmbaxPrint - (88)

China

. Cairo - 9 - 12 April 2009 APEX 2009 - (49) . Cairo - 24 - 28 May 2009 TechnoPrint 2009 - (95)

Armenia . Yerevan - 21 - 23 March 2009 INTERPRINT: POLYGRAPH, ADVERTISEMENT, DESIGN, PACKING EXPO 2009 - (29) . Yerevan - 4 - 7 September 2009 Polygraphy EXPO - 2009 - (140)

Brazil

. Guangzhou - 28 - 3 March 2009 LED CHINA 2009 - (12) . Guangzhou - 28 - 3 March 2009 SIGN CHINA 2009 - (13) . Guangzhou - 3 - 6 March 2009 Sino Pack - (16) . Guangzhou - 3 - 6 March 2009 PRINTING SOUTH CHINA - (17) . Guangzhou - 3 - 6 March 2009 Sino Label - (18) . Shanghai - 7 - 10 April 2009 Sino-Corrugated 2009 - (44) . Shanghai - 7 - 10 April 2009 Cartonexpo 2009 - (45) . Beijing - 8 - 11 April 2009 4N SHOW - (47) . Shenzhen - 9 - 12 April 2009 China Screen Print 2009 - (48) . Beijing - 15 - 17 April 2009 Beijing Ad & Sign - (53) . Beijing - 12 - 16 May 2009 China Print 2009 - (80) . Guangzhou - 18 - 21 May 2009 Chinaplas 2009 - (87) . Beijing - 16 - 18 June 2009 BOPP Film 2009 - (120) . Shenzhen - 24 - 26 June 2009 RFID World China - (127) . Shanghai - 8 - 11 July 2009 Shanghai Ad & Sign - (129) . Shanghai - 15 - 17 July 2009 ProPak China 2009 - (135) . Shanghai - 11 - 13 November 2009 Paperworld China - (197) . Shanghai - 17 - 19 March 2010 ISE Asia - (212)

. Sao Paulo - 23 - 29 June 2010 EXPOPRINT - (216)

Croatia

Australia . Melbourne - 26 - 30 May 2009 PACPRINT - (102) . Sydney - 16 - 19 June 2009 AUS Pack - (121) . Sydney - 11 - 13 May 2011 PRINTEX 2011 - (222)

Austria . Vienna - 12 - 15 October 2009 IFRA Expo 2009 - (173) . Wels - 3 - 4 February 2010 VERPACKUNG AUSTRIA 2010 - (209)

Belarus . Minsk - 2 - 5 June 2009 Packing and Label - 2009 - (110) . Minsk - 29 - 2 October 2009 World of Packing - 2009 - (157) . Minsk - 29 - 2 October 2009 Modern Labels - 2009 - (158) . Minsk - 8 - 11 December 2009 Belproduct - 2009 - (208)

Belgium

ME Printer February 2009

. Brussels - 23 - 26 September 2009 Labelexpo Europe - (155) . Brussels - 7 - 8 October 2009 EMPACK BRUSSELS 2009 - (166)

52

Bulgaria . PLOVDIV - 2 - 6 June 2009 PRINTCOM - (108)

. Zagreb - 3 - 6 May 2009 Modernpak - (72) . Zagreb - 3 - 6 May 2009 INTERGRAFIKA 2009 - (73)

Egypt

Finland . Helsinki - 23 - 24 September 2009 PAKKAUS 2009 FINLAND - (151) . Helsinki - 1 - 3 June 2010 Pulpaper 2010 - (214)

France . Paris - 25 - 26 March 2009 DOCUMATION - (34) . PARIS - 27 - 28 May 2009 PACKAGING INNOVATIONS PARIS 2009 - (103) . Paris - 9 - 12 June 2009 GRAPHITEC 2009 - (114) . Paris - 22 - 24 September 2009 Viscom Paris - (149) . Vannes - 14 - 15 October 2009 EMPACK OUEST 2009 - (176)

Georgia Tbilisi - 24 - 26 April 2009 GeoPoligraphy & Advertising - 2009 - (66)

Germany Cologne - 30 - 1 April 2009 Polyolefin Additives 2009 - (35) . Essen - 5 - 7 May 2009 DIGITAL SIGNAGE EXPO 2009 - (75) . Berlin - 6 - 8 May 2009 PostPrint Berlin - (77) . Essen - 6 - 10 May 2009 Essen International Stamp Fair - (78) . Brünn - 19 - 22 May 2009 EmbaxPrint - (90) . Koln - 28 - 3 October 2009 Photokina - (156) . Düsseldorf - 1 - 3 October 2009 Viscom Düsseldorf 2009 - (160)

. Sinsheim - 7 - 10 October 2009 DRUCK + FORM - (167) . Dortmund - 30 - 31 October 2009 FDI-Podium - (193) . Munich, Bayern - 24 - 26 November 2009 ICE 2009 - (205) . Essen - 10 - 12 June 2010 Essen International Stamp Fair - (215) . Essen - 5 - 7 May 2011 Essen International Stamp Fair - (220) . Essen - 10 - 14 May 2011 METPACK 2011 - (221) . Düsseldorf - 12 - 18 May 2011 Interpack - (223)

Italy

Philippines

Milan - 24 - 28 March 2009 Grafitalia - (32)

Manila - 18 - 20 June 2009 Sign & Media World - (124) . Cagayan de Oro - 23 - 26 July 2009 MINDANAO PRINTING 2009 - (136) . Manila - 7 - 10 October 2009 Print and Label Philippines ‘09 - (168)

Japan

Hong Kong - 27 - 30 April 2009 HONG KONG INTERNATIONAL PRINTING AND PACKAGING FAIR - (68)

Tokyo - 18 - 20 February 2009 Convertech Japan 2009 - (7) . Tokyo - 13 - 15 May 2009 RIDEX - (84) . Tokyo - 8 - 10 July 2009 OFMEX - (132) . Tokyo - 8 - 10 July 2009 ISOT - (133) . Tokyo - 6 - 10 October 2009 JGAS - (165) . Tokyo - 21 - 27 September 2011 IGAS - (224)

Hungary

Jordan

Hong Kong

Budapest - 11 - 13 November 2009 HOLO-PACK HOLO-PRINT - (198)

Amman - 6 - 8 June 2009 PAM Design - (113)

India

Kazakhstan

. Mumbai - 28 - 2 March 2009 FESPA Digital India Announcement - (14) . Hyderabad - 22 - 25 March 2009 World Newspaper Congress - (30) . Hyderabad - 22 - 25 March 2009 The World Editors Forum - (31) . Mumbai - 22 - 24 May 2009 IISS’09 - (93) . Mumbai - 22 - 24 June 2009 DSLS’09 - (126) . Bangalore - 3 - 5 July 2009 SIGN TODAY 2009 - (128) . New Delhi - 8 - 11 July 2009 India Packaging Show - (130) . New Delhi - 8 - 11 July 2009 INDIA CONVERTING SHOW - (131) . New Delhi - 1 - 3 August 2009 Media Expo Delhi - (137) . Hyderabad - 15 - 17 September 2009 IFRA Expo India 2009 - (146) . Mumbai - 24 - 27 October 2009 Ipex South Asia - (183) . Mumbai - 13 - 15 November 2009 UMEX ‘09 - (203) . Mumbai - 10 - 13 March 2010 Intelpack 2010 - (210)

Indonesia Jakarta - 15 - 18 April 2009 Propak Indonesia 2009 - (54) . Jakarta - 12 - 15 August 2009 INDOPRINT 2008 - (138) . Jakarta - 2 - 5 December 2009 Printing Indonesia 2009 - (207)

Iran Tehran - 24 - 27 January 2009 Iran Pack & Print - (1)

Dublin - 17 - 18 June 2009 PACKAGING IRELAND - (122)

Korea KINTEX, KYEONGGIDO - 2 - 5 June 2009 KOREA PACK 2009 - (109)

Libya Tripoli - 16 - 24 July 2009 TIFA - (134)

Moldova Chisinau - 4 - 7 November 2009 RECLAMA. DESIGN - (195)

Morocco Casablanca - 9 - 12 April 2009 SIEL - (50) . Casablanca - 2 - 5 June 2009 Printpack Expo 2009 - (111) . Casablanca - 11 - 14 June 2009 SIAGRA 2009 - (115)

Netherlands Amsterdam - 12 - 14 May 2009 FESPA Digital Printing Europe 2009 - (81)

Pakistan Karachi - 11 - 13 March 2009 4th Plastic, Packaging and Print Technology Show - (23) . Karachi - 15 - 18 April 2009 PPP PAKISTAN 2009 - (55)

Warsaw - 1 - 2 April 2009 SECURITY PRINTING CONFERENCE - (40) . Poznan - 21 - 24 April 2009 POLIGRAFIA - (62)

Portugal Lisbon - 19 - 22 March 2009 PAPERGIFT - (28)

Romania Bucharest - 30 - 3 October 2009 ADVERTISING SHOW 2009 - (159)

Russia Novokuznezk - 24 - 27 February 2009 Packing Service. Trade Service - 2009 - (9) . Voronezh - 25 - 26 February 2009 Advertising. Polygraphy. Mass Media - 2009 - (11) . Moscow - 2 - 5 March 2009 ProMediaTech - 2009 - (15) . Chelyabinsk - 18 - 21 March 2009 Advertising in Trade - 2009 - (26) . Chelyabinsk - 7 - 9 April 2009 Ural Press - 2009 - (46) . Irkutsk - 14 - 17 April 2009 Equipment. Packing - 2009 - (52) . Yaroslavl - 21 - 22 April 2009 Design - 2009 - (60) . Vladivostok - 22 - 24 April 2009 Shop - 2009 - (63) . Novosibirsk - 12 - 15 May 2009 Sibadvertising 2009 - (82) . Novosibirsk - 12 - 15 May 2009 SIBPRINTING 2009 - (83) . Ekaterinburg - 13 - 15 May 2009 World of Advertising - 2009 - (85) . Ufa - 13 - 15 May 2009 Press. Polygraphy. Advertising - 2009 - (86) . Omsk - 20 - 22 May 2009 Advertising World - 2009 - (91) . Rostov-na-Donu - 21 - 22 May 2009 V Element. Advertising Market - 2009 - (92) . Kemerovo - 26 - 29 May 2009 Interprint - 2009 - (97) . Kemerovo - 26 - 29 May 2009 Inform Press - 2009 - (98) . Kemerovo - 26 - 29 May 2009 Reclam Expo - 2009 - (99) . Belgorod - 26 - 28 May 2009 Advertising & Design. Polygraphy - 2009 - (100) . Kemerovo - 26 - 29 May 2009 Advertising in Our Life - 2009 - (101) . Vladivostok - 27 - 29 May 2009 Advertising. Polygraphy - 2009 - (104) . Moscow - 15 - 19 June 2009 Rosupak’2009 - (116) . Moscow - 15 - 19 June 2009 Alumpack’2009 - (117) . Moscow - 15 - 19 June 2009 Packmash’2009 - (118)

ME Printer February 2009

Ireland

Almaty - 3 - 6 March 2009 KazPrintMedia 2009 - (19) . Astana - 18 - 20 March 2009 Polygraphy. Advertising. Office - 2009 - (27) . Almaty - 15 - 17 April 2009 On Great Silk Way - 2009 - (57) . Almaty - 21 - 24 April 2009 PackTek Kazakhstan - 2009 - (61) . Almaty - 15 - 18 September 2009 Advertising. Polygraphy and Publishing - (147)

Poland

53

2009

Exhibition

. Moscow - 15 - 19 June 2009 Luxpack’2009 - (119) . Irkutsk - 8 - 11 September 2009 Advertising. Design. Polygraphy - 2009 - (141) . Volgograd - 11 - 13 September 2009 Advertisement Festival - 2009 - (144) . Belgorod - 16 - 18 September 2009 Container. Packing. Label - 2009 - (148) . Ulyanovsk - 1 - 3 October 2009 Advertising & Business - 2009 - (161) . Saint Petersburg - 6 - 7 October 2009 EMPACK SAINT-PETERSBURG 2009 - (164) . Kirov - 7 - 8 October 2009 Advertising - 2009 - (170) . Khabarovsk - 8 - 11 October 2009 Polygraphy, Design, Advertising - 2009 - (171) . Saint Petersburg - 14 - 16 October 2009 Advertising and Information - 2009 - (177) . Naberezhny Chelny - 27 - 29 October 2009 Festival of City Advertising - 2009 - (185) . Kemerovo - 27 - 30 October 2009 Interpac - 2009 - (186) . Moscow - 28 - 3 November 2009 PolygraphInter 2009 - (188) . Moscow - 28 - 3 November 2009 LabelShow’2009 - (189) . Moscow - 28 - 3 November 2009 PapExpo’2009 - (190) . Abakan - 28 - 30 October 2009 Advertising Market of Khakassia - 2009 - (192) . Moscow - 9 - 12 November 2009 Advertising - 2009 - (196) . Moscow - 11 - 13 November 2009 Publishing Expo-2009 - (199) . Kaliningrad - 12 - 14 November 2009 Advertising Technologies - 2009 - (201)

Saudi Arabia Riyadh - 19 - 23 April 2009 Gitex Saudi Arabia 2009 - (58) . Jeddah - 24 - 28 May 2009 Propac arabia - (94) . Riyadh - 18 - 21 October 2009 Saudi Print 2009 - (179) . Riyadh - 18 - 21 October 2009 Saudi Pack 2009 - (180)

Serbia & Montenegro Belgrade - 23 - 26 September 2009 GRAFIMA - (153) . Belgrade - 23 - 26 September 2009 PACKTECH EXPO BALKAN 2009 - (154)

Singapore Singapore - 21 - 24 April 2009 RFID World Asia 2009 - (59) . Singapore - 6 - 8 May 2009 Media Expo Singapore - (79)

ME Printer February 2009

Spain

54

Barcelona - 4 - 5 March 2009 PACKAGING INNOVATIONS Barcelona - (21) . Madrid - 27 - 29 April 2009 Stretch & Shrink Film 2009 - (67) . Madrid - 22 - 24 October 2009 Viscom-Sign - (182) . Madrid - 25 - 26 November 2009 EMPACK MADRID 2009 - (206)

Sweden Stockholm - 11 - 13 February 2009 Print 2009 - (4) . Stockholm - 22 - 23 September 2010 PACK & EMBALLAGE STOCKHOLM 2010 - (217)

Syria Damascuss - 11 - 15 March 2009 Press Zoom - (24)

Tajikistan Dushanbe - 1 - 3 April 2009 Polygraphy. Advertising. Design - 2009 - (38) . Dushanbe - 1 - 3 April 2009 Packing. Containers. Labels - 2009 - (39)

Thailand Bangkok - 28 - 29 May 2009 Publish Asia 2009 - (105) . Bangkok - 17 - 20 June 2009 Propack Asia 2009 - (123) . Bangkok - 23 - 26 September 2009 PACK PRINT INTERNATIONAL 2009 - (152)

Turkey Adana - 25 - 28 march 2009 PACKAGING 2009 - (33) . Istanbul - 15 - 19 April 2009 ISTANBUL Stationery Office - (56) . Bursa - 23 - 26 April 2009 PACKAGING- PLASTIC 2009 - (65) . Konya - 28 - 31 May 2009 KONYA PACKAGING 2009 - (106) . Istanbul - 20 - 25 June 2009 IPT İSTANBUL 2009 - (125) . Istanbul - 22 - 25 October 2009 ISTANBUL PACKAGING FAIR - (181) . Istanbul - 28 - 31 October 2009 IPACK Istanbul 2009 - (191) . Istanbul - 12 - 15 November 2009 SIGN İSTANBUL 2009 - (200) . Istanbul - 19 - 22 November 2009 PLAST EURASIA İSTANBUL 2009 - (204) . Ukraine Lviv - 17 - 20 February 2009 World of Packing - (6) . Kiev - 24 - 27 February 2009 Pack Expo - 2009 - (10) . Lviv - 3 - 5 March 2009 Advertising, Marketing, Printing - 2009 - (20) . Kiev - 17 - 20 March 2009 Propack - 2009 - (25) . Kiev - 22 - 24 April 2009 World of Outdoor Advertising - 2009 - (64) . Kiev - 8 - 11 September 2009 Upakovka - 2009 - (142) . Odessa - 6 - 8 October 2009 Tare and Packing - (163) . Kharkov - 8 - 10 October 2009 TeReM 2009 - (172)

United Arab Emirates Dubai - 2 - 4 February 2009 Flexible Packaging Middle East 2009 - (2) . Dubai - 15 - 17 February 2009 SIGN & GRAPHIC IMAGING - (5)

. Dubai - 6 - 9 April 2009 Gulf Print 2009 - (41) . Dubai - 6 - 9 April 2009 Gulf Pack 2009 - (42) . Dubai - 6 - 9 April 2009 Label Summit Middle East 2009 - (43) . Dubai - 14 - 16 April 2009 Map Middle East 2008 - (51) . Abu Dhabi - 18 - 20 October 2009 SIM - (178) . Dubai - 27 - 29 October 2009 Paper Arabia - (187)

United Kingdom London - 11 - 12 February 2009 Publishing Expo - (3) . Birmingham - 28 - 30 April 2009 Sign & Digital UK 2009 - (69) . Coventry - 22 - 24 September 2009 Sign Show 2009 - (150) . Birmingham - 18 - 25 May 2010 IPEX 2010 - (213)

USA Las Vegas NV - 9 - 11 March 2009 Nexpo - (22) . Philadelphia - 30 - 2 April 2009 ON DEMAND Conference & Exposition - (36) . Florida - 3 - 6 May 2009 FFTA 2009 Annual Forum - (71) . Florida - 4 - 5 May 2009 INFO FLEX Exhibition - (74) . Rosemont, IL - 19 - 20 May 2009 Packaging Summit ‘09 - (89) . Chicago , IL - 11 - 16 September 2009 my Print (Print 09) - (143) . Chicago - 11 - 16 September 2009 print 09 - (145) . Las Vegas - 5 - 7 October 2009 CPP 2009 - (162) . New Orleans - 7 - 9 October 2009 SGIA - (169) . Las Vegas - 12 - 14 October 2009 RFID World 2009 - (174) . Chicago , IL - 13 - 15 October 2009 Print Solutions 2009 - (175) . Atlanta - 26 - 27 October 2009 Stretch & Shrink Film USA 2009 - (184) . Chicago , IL - 31 - 4 November 2010 CPP 2010 - (218)

Uzbekistan Tashkent - 3 - 5 November 2009 PromUpak Uzbekistan 2009 - (194)

Vietnam Ho Chi Minh City - 17 - 20 March 2010 ProPak Vietnam 2010 - (211)

Zimbabwe Bulawayo - 28 - 2 May 2009 Pakprint - (70)

Finishing Line

NONSENSE ORACLES

ME Printer February 2009

Rod Hayes Technical Editor

56

With the New Year upon us, it is worth musing in the way since time immemorial, human beings have always looked for a sign; a seeking out of some inspired forecast of the future and what it may hold.

We scoff these days at the some of the methods of future forecasting the ancients used; the entrails of chickens, eclipses, at what time the snow fell were all at times variously used as portends as to what form the future would take.

Easily the most structured of the early systems for future forecasting of which there are records were the Oracles at Delphi, in the northern part of ancient Greece. Leaders of the various Greek states would trek for days to seek out the wisdom of the Oracle and the advice given was always couched in caveats loaded with ifs buts and possibilities so vague they invariably required further interpretation.

Have things changed? In some ways they have; the Oracle, always a female, was kept hidden and the responses were very specific to the person requesting them, rather than trumpeted by magazines, newspapers and Television for the consumption of all and sundry. In other ways though, things haven’t changed at all. The forecasting given by oracles in New York and London is as much nonsense and couched in double meanings as any from Delphi. Eskandar Jahanbani our editor in Chief quite sagely pointed out that at the beginning

of 2008 oil prices were predicted by the Economist magazine to top $200 a barrel, and at the end of the year it was scarcely $40. If the Economist can get things so wrong with all the resources it has at its disposal, what chance have we mere mortals?

The ancient Greek leaders were, like modern printers, no fools.

Most were capable of striking a balance; weighing up the events and circumstances and then to act on what they saw as being in their own best interests. The Oracle whether it is from an ancient cave in Greece or via the Economist speaks as only one source of information; our eyes, ears and sensitivity to other business associates are further sources of input. Perhaps the greatest danger we face today could be summed in the words of Franklin D Roosevelt, president of the US in the latter part of the 1930s, when speaking of the economic conditions of the time, said “We have nothing to fear, but fear itself.”

Some of your colleagues will be doomsayers, hanging on to every piece of information that reinforces the end of the world as we know it is nigh; others of course are much more sanguine and though cautious, will see that it is better to live each day as it comes; living life in the way another sage suggested: “May I be granted the power to change the things that I can, and the ability to accept the things I cannot and to have the wisdom to

know the difference.”

Much of today’s difficulties have come about by placing too much trust on the views of so called ‘experts’ men so self-absorbed and surrounded by sycophants that their judgements were impaired.

The authority and credibility of experts is now so undermined that it will be a further generation before another set will fool the masses as effectively as the present lot have done.

However, we must be careful not to allow those who have slipped into the shoes of the experts to have too much power - the official receivers and the bean counters who are now likely to earn considerable sums to sort out the mess. They are little different to the individuals who ruminated on the entrails of the chicken and there must be considerable public scrutiny and accountability of their work. If you are facing a bad debt don’t be afraid to contest the receiver’s judgement and how much they are being paid or the rights for a bank to have a first charge over assets; there may well be better and fairer ways to deal with the difficulty.

Failure to act will mean the receivers will take the pot and leave little available for trade creditors. Where is the wisdom in allowing them to prosper at your expense?

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

Tel: +971 4 391 1210 Fax: +971 4 390 9561 classiďŹ ed@meprinter.com

ME Printer February 2009

57

Jobs Situations Wanted General Manager / Senior Management Position 46 yrs, Indian Male, qualified in printing technology with 20+ yrs experience (10 yrs in the Middle East in Senior Management positions). Vast experience in commercial offset printing, design & production management, HR, Commercial functions. Can independently manage a printing press / company, Contact Email: s_nagan@yahoo.com / Mobile: +971-50-8917284.

Production / Prepress Manager 35 yrs, BE-Printing, Indian Male, working as Prepress Manager in GCC. 12 yrs of hands-on working experience in Prepress, Newspaper, Commercial Web fed and Sheetfed, Security and Digital Printing is in search for good opportunity. Contact Email: kausik1974@rediffmail.com Graphic Designer

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place Tel: +971 4 391 1210 Fax: +971 4 390 9561 classified@meprinter.com

Tunisian women, with 14 years experience in Flexible Packaging Company. Presently Working in Pre-print department, specialist in Photo-engraving steps before engraving cylinders with well qualified and wide knowledge in the Helio-Printing domain.

Expertise in Adobe Photoshop, Illustrator and Art-Pro. Practice good Arabic, French and English seeks for a good opportunity.

For detailed CV Please contact: +216 22 616 180 / E-mail: chema. baklouti@yahoo.fr.

Printing supervisor/ Lithographer/ Typographer Savvas Gavras, Greek, with 12 years of experience as Printing supervisor - Lithographer – Typographer with good knowledge on Printing Procedure (Heidelberg GTO 52 single color and 4 color plus varnish, Alcolor , Heidelberg SPEEDMASTER 52 , 72, and 102 with or without CPC 2 or 4 color and multi color

with coater ,with perforation and numbering system, Roland Praktica with alcohol dampening system, 1 & 2 colors, Classic Heidelberg Letterpress for printing, cropping (shaping paper) and numbering) and Cutting Machines (Polar-Mohr EM 76-115 and all previous models, Adast Maxima 82 and all previous models, Perfecta). Have good command of English.

For detailed CV Please Contact: +30 697 2 440 540 / +30 210 49 75 995. Email: savgav@yahoo.com.

CTP OPERATOR Presently working as a CTP OPERATOR at Hala Printing Co. P.O. Box 212 Riyadh 11383 Saudi Arabia. I am senior CTP operator with knowledge in AGFA GALILEO VXT and SCREEN R8600S Both machines. Technical skills and knowledge in any imposition in pre-press department. As my contract will expire this coming 31 of March 2009 so Seeking for a good Position.

Contact (+966)559715315 or E-mail: yaongyhey_1978@yahoo.com Printing Engineer Indian Male, Age 34, 9 years experience in Pre- Press & Production department. Presently working as a Production Officer

in C.T.P Dept at Info media India Limited (Previously known as Tata Press Limited) Mumbai.

Education Background: “Diploma in Printing Technology” Seeks for the good position. Contact Mobile: +919869369209 / +91982025447.

Email: vivek.nagar2@gmail.com Heidelberg press operator UK based Heidelberg press operator seeking employment in the Middle East. A fully qualified, apprenticed, sheet-fed litho printer who has 28 years experience in the printing industry. Ideally seeking employment within a Company using modern Heidelberg 102 or 74 SpeedMaster presses.

My personal profile and strengths are as follows:A mechanically inclined, clean and organized printer who is used to working in a fast paced, deadline driven environment. Meticulous in approach with strong communication skills and an excellent eye for detail. Will always Endeavour to produce work quickly and consistently to a high standard. Excellent references available, written or verbal if required. Contact to Steve at sfbw@hotmail.co.uk Technical Operator My name is Sameh Sobhy, with more than 6 years experience in the filed of rebuilding of second hand machinery for rotogravure cylinder making and other service (chemical analyses for plating tanks looking for a good opportunity. Contact - Email: samehkhala@yahoo.com / Tel: 00202 22411238 Stencil Maker UK based Stencil Maker seeking employment in the Middle East.

Good Experience in the screen print trade for 15 years as a screen printer and stencil maker. Can run machines such as the svecia print master, flatbed, and a 2 colour Sam-x. Has also experience to run a rolt 5 col label printing machine.

Presently working on a stencil maker running a data screen which is the latest technology in stencil making and had also done colour

matching and used a guillotine.

Contact to Bob Atreya at bobatreya@aol.co.uk Production Manager BE Printing Technologist, Age 34, Indian Male, presently working as Asst: Production Manager in a leading Printing Press in Dubai with 10 years of experience in India and Dubai. Seeks for suitable job in Advertising/ Printing Industry in the capacity of Production Manager/Coordinator/Controller.

Please call 050 9768752 (or) Email: dhinu_chandran@rediffmail.com.

packaging with 6 years of experience at major digital printers in Egypt and Libya. Currently working as the product support engineer and sales manager in Prime advertising company in Egypt – the sole agent of Obeikan technical fabrics company in K.S.A – operated Vutek Ultra Vu 2360, Roland FJ50, and Vutek Ultra Vu 3360-4c. Have ability to design on Photoshop, CorelDraw and freehand. Have good command of English.

Contact: + 2 012 29 229 78 / Email: kingnothing_2002@hotmail.com Print Production Manager

Specialist Electrical Engineer 14 years experience Specialist Electrical Engineer for installation and maintenance printing and finishing equipment, specially for Heidelberg products as i was working for 10 years at Heidelberg agency, well trained , world wide experience ,hard worker, like to be a part of team work, logic thinking, also got skills to work for sales or marketing, looking for overseas job preferred at Australia or NZ for an agent , second hand dealer or print shop, contact me on email for CV .

Email: yasser.farghaly@gmail.com / Contact: +20123210757.

Product Support Engineer Egyptian holder of B.S.C Applied Arts in printing, publishing and

43 yrs, Indian Male, Graduate in Printing Technology, with 24 yrs Experience in Offset Printing, Packing and Production Management seeking for a good position.

Contact: vinayaksansare@yahoo. com.au.

Art Director/Senior Designer I have 10 years of experience in produce Print Materials; looking for a good opportunity especially in Arab Gulf Area for more info please visit http://www.hotandcreative. com. Mobile: +2 012 873 2269.

E-mail:ahmadaljurany@yahoo.com Large Format Printer Operator Allan G. Ramos, Filipino, looking for a job as a Large Format Printer Operator. Knowledgeable for

Having trouble finding the right employee for your print operations?

indoor and outdoor machines, preparing file and knowledge how to use software’s such as Adobe Photoshop, Corel Draw, Illustrator... contact no: 050-7358466 or email at aljanmari@gmail.com Polar Professional Operator Indian Male, Age 44, with more than 15 years experience in as professional cutter polar e and x models and 8 years experience in binding related field, Seeks for good position. Email: a4murali@yahoo.com Printing Press Supervisor A Saudi male, 39 years old, holding a vocational degree in offset printing, has 23 years experience in printing as a printing technician, and is currently working as a printing press supervisor in Saudi Arabia. Seeks for a suitable job in Saudi Arabia or other countries.

Please call: +966 55 4107278. Email: alasmary@kacst.edu.sa Print and Advertising Marketing and Sales A Syrian male, holding a Diploma, with 6 years experience in Print and Advertising Marketing and Sales from Abu Dhabi, Syria and Saudi Arabia. He has good communication skills, Seeks a suitable job in Print and Advertising Marketing and Sales in the UAE. Please call: +963 956418684. Email: hossam_hossam_33@yahoo.com Printing Engineer Egyptian male, a print graduate from Helwan University in Cairo, with 7 years experience as a printing engineer, and is currently working in web offset printing in Saudi Arabia, seeks a suitable job as a printing engineer in Saudi Arabia or any other country.

Please call: +966500991425. Email: waleed_arts@hotmail.com Business Development Manager (Marketing & Sales / Project)

Check out our classifieds section or log on to www.meprinter.com/EN/Jobs

Indian, age 39, with 13 years UAE exp. in Rotogravure, Flexo, Offset printing, packaging development, packaging machine & raw materi-

Remarketed equipment

als. Call 050-4594376.

Production Manager 33 yrs, Indian Male, seeks position of Production Manager at a commercial Printing Press. Email: kavurusr_75@yahoo.co.in

Vacant Positions Estimator cum Supervisor, with printing knowledge, required. Send CV to 06-5337017 / decentpp@emirates.net.ae Job Estimator cum Supervisor, with experience, required for a printing press. Fax CV to 065337017.

Estimator, with experience, urgently required for a printing press in Sharjah. Please fax CV to 06-5337017.

Remarketed equipment available for sale

Graphic Designer, with basic knowledge in Arabic language, required for a printing press. Email CV to: zabeelaj@eim.ae

Heidelberg SORMZ, 2 Colours 52x74 machine, 1999 Model.

HR / Admin. Manager, with experience, required for a printing company in Sharjah. Please send CV to 06-5322095.

Heidelberg SORMZ, 2 Colours 52x74 machine, 1996 Model.

Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1992 Model.

Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1998 Model.

Heidelberg GTO 52-1, Single Colour 36x52 Machine, 1992 Model.

Solby 10 Clamps, perfect binding machines, 1986 Model.

Heidelberg Gulf Est. Mr. Mahmoud Mustafa Remarketed Product Manager P.O.Box 34133 Dubai - UAE Tel +971 4 3477720 Ext. 174 Mob +971 50 424 7080 mahmoud.mustafa@heidelberg.co.ae www.heidelberg.com

GTO Printer, Designer and Salesman required for a printing press. Please contact 050-5372742.

Required Sales Executive, with 2-3 years experience in printing industry, for a leading marketing company. UAE D/L preferred. Visa + salary + attractive incentive. Mail CV to: info@minddirect.ae or fax on 04-3604417.

Outdoor Salesman required for a printing press in Sharjah. Send CV to: 06-5647479 / attcomed@gmail.com

Equipment WANT TO BUY We Are Looking For A Now Running Good Condition 1. 1992+ Komori New Lithrone L-540 Five Colour 40” Offset Press 2. 1992+ Mitsubishi 3f-5 Five Colour 40” Offset Press

Please Inform Complete Details Of Available Presses Along With Best Fob Price.

We Have To Inspect The Machine In Production Before Finalize Buying.

Contact : Suprabhat Trading Corporation, A.R.Arunachala Nadar Road, Post Box No.7, Sivakasi/India Phones : 91 4562 222044 & 91 4562 220061 Telefax : 91 4562 227540, E-Mail : Info@Suprabhat.Com, Web Site : Www.Suprabhat.Com Printing machine -Heidelberg SM/CD102-5, 2000+ -Komori L440SP (4/4), 2003+ -Label press, web width 250mm, intermediate, Lintec, Hicari, LR etc - Miykoshi business form printing press, MVF18, 8 colors, 3 rolls, 1995+ Taiyo business printing press “TOF” model -Ryobi 3200PCX -Commercial web press: Komori, Mitsubishi Book binding machine -Osako saddle stitcher 368, 1990~2000 -Yoshino Perfect binder, 24gatherers, 120type binder, Yst2700 trimmer, 1990+ -Muller Martini perfect binder : 30 gatherer,28 clamp biner,speed 15,000 Book/hour -Muller Martini Prima 6+1, 1997+ -Kolbus Hardcoverline,1995 onward -Stahl TSH70 delivery system -Kolbus casemaker DA or Horauf BDM late of 1980’S -Gietz Hot stamping machine FE800(780~820) -Stahl folding machine,TF 66/78 (4/4/4,6/4/4,6/4/2) Contact Person: Shin.M.C Contact: +82-2-562-2723 / Fax: +82-2-562-1098

Machinery for Sale SHEETFED (1) Komori L626 19”x25”, 6 col, PQC, Auto plate clamping, 1992 (machine in production) (2) Planeta Super variant 28”x40”, model- 1985, 2 col. (machine in production) (3) Mitsubishi 2 col., 20”x28”, CPC,Alcohol Damp.

(Machine in production) (4) Komori Kony 2 col, 25”x38”, 1978 (machine in

production)

WEB OFFSETS (1) GOSS Cutoff-560mm, 2 M+1xCol. Stage+F(SSC)+Tri arm Autopaster, Double width m/c with Harl Simens drive,model- 1986, 2 Nos. (2) Harris N845A Cutoff 560mm, 1xY+2xH+F(RBC III A)+ 3 Hurst 200 SemiAutopaster, 32 pages Tabloid 8 pagesx4 col., 1985 (3) Harris V15D Cutoff-546mm, 4xH+25JF, Pneumatic Hurst Reel STD, Pneumatic autopasterx2, 56 Kw BCH drive, added orient mono unit, can print 4+4 printing & 12 page with 2 col pages, machine overhauled 1997, and model 1985 (4) Orient Super Cutoff-546mm, 1x3c+4xM+F, 75 HP BCH DC drive, 16 page with 2 col pages, Model -1990, 1x3C+5xM+F, BCH Dc drive Master & Slave 60 HPx2=120HP, 20 pages with 2 pages Col. Model-1990 1x3C+3xM+F, 60 HP DC drive, 12 pages with 2 pages col. model- 1995 All three machines having No pneumatic, no Brushmisht, plate clamp Gripper type, and cutoff 546mm.

M i d d l e

E a s t

(5) Orient Super Cutoff- 578mm, 4 Hi +F (Qrtr fold), overhauled in 2007, m/c in production, model-1995 Cutoff- 578mm, 2Hi+2Hi+F (Qrtr fold with DP), m/c in production (6) Fast 200 Cutoff- 546mm, 4Hi+3xH+F, model- 2003 (7) Fast 300 Cutoff- 560mm, 2x4Hi+F, model1996

HEATSET M/Cs (1) Hanthsco Mark 16 Cutoff- 578mm, 5 Units,2 Autopasters (Martin),Ribbon ‘slitor, silicon applicator, Model-1992 (2) Mitsubishi 750Lithopia Cutoff- 546mm, 5 col, model- 1992 (3) , Komori System 35 SII Cutoff- 546mm model-1986 (4) Komori sys35 LR435W Cutoff- 546mm, model- 1985 (5) Komori LR435 Cutoff- 546mm model- 1994 We are having Imagesetters(800V Dolev x2nos), CTPs(Agfa, Scitex), Plate Exposures(protech) also for sale.

For More Details Contact: TARUN & AKHIL MIRROR PRINT & SOLUTIONS Mobile- +91 9421914269 / +91

P r i n t

9868451117 Email- mirrorprint_tv@yahoo.com

Plockmatic 100 DocuVac Collating Machine 2001, 8 station, Stitching, folding Nebiolo URANIA die cutting, 1971 120 X 82 cm Heidelberg S-Cylinder, 54 x 72 THEISEN & BONITZ 7 stations, 1988 Heidelberg Kord 1979 ( gray model) Heidelberg S-Cylinder 54x72 THEISEN & BONITZ 7 stations 1988 PLOCKMATIC collator 8 stations + stitching and trimmer GUK Folder K 49/ 4 FE 1988 Stahl Folder K66.4/6KTL-FC2 1988 N+P units for GTO 46, 52 and MO Hohner conomy 25/40 in excellent

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

condition.

Contact : yasin@wanadoo.jo / Phone: 00962 7 95662969

Services & Consumables Camel Bee 3D Solutions A leading 3D Solutions Freelancing Team dealing in 3D Imaging, Animations, Presentations, Advertisements etc. with high professionalism, reasonable and competitive rates.

Please Contact +971 50 5998446 / +971 50 2720325 for more details.

C o m m u n i c a t i o n

Tel: +971 4 391 1210 Fax: +971 4 390 9561 classified@meprinter.com

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‫ﻗﺴﻴﻤﺔ ﺍﺷﺘﺮﺍﻙ‬

.‫ﺍﻟﺮﺟﺎﺀ ﺇﺿﺎﻓﺔ ﺍﺳﻤﻲ ﺇﻟﻰ ﻗﺎﺋﻤﺔ ﺍﳌﺸﺘﺮﻛﲔ ﻟﻌﺎﻡ ﻛﺎﻣﻞ‬ :‫ﺍﳌﺴﻤﻰ ﺍﻟﻮﻇﻴﻔﻲ‬ :‫ﺍﻻﺳﻢ ﺍﻟﻜﺎﻣﻞ‬ :‫ﻧﺸﺎﻁ ﺍﻟﺸﺮﻛﺔ‬

:‫ﺍﺳﻢ ﺍﻟﺸﺮﻛﺔ‬

:‫ﺍﻟﺮﻣﺰ ﺍﻟﺒﺮﻳﺪﻱ‬

:‫ﺍﻟﻌﻨﻮﺍﻥ‬

:‫ﺍﻟﺪﻭﻟﺔ‬

:‫ﺍﻟﻮﻻﻳﺔ‬/‫ﺍﳌﻨﻄﻘﺔ‬

:‫ﺍﳌﺪﻳﻨﺔ‬

:‫ﺻﻨﺪﻭﻕ ﺍﻟﺒﺮﻳﺪ‬

:‫ﻫﺎﺗﻒ ﻧﻘﺎﻝ‬

:‫ﻓﺎﻛﺲ‬

:‫ﺭﻗﻢ ﺍﻟﺘﺤﻮﻳﻠﺔ‬

:‫ﻫﺎﺗﻒ‬

:‫ﺍﳌﻮﻗﻊ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬

:‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬

‫ﻃﺮﻕ ﺍﻟﺪﻓﻊ‬ (‫ )ﻟﻠﻤﺸﺘﺮﻛﲔ ﺩﺍﺧﻞ ﺍﻹﻣﺎﺭﺍﺕ ﻓﻘﻂ‬ME Printer FZ LLC ‫ﺷﻴﻚ ﻣﺼﺮﻓﻲ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ‬

‫ﲢﻮﻳﻞ ﺍﳌﺒﻠﻎ ﻋﺒﺮ ﺍﻟﺒﻨﻚ‬

ME Printer ‫ﺣﻮﺍﻟﺔ ﻣﺼﺮﻓﻴﺔ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ‬

ME Printer FZ LLC- A/C# 0079-183781-001 - Emirates International Bank - Jumeira Branch – Dubai UAE - SWIFT # EBILAEADJUM ‫ ﺍﻟﺒﺤﺮﻳﻦ‬،‫ ﺩﻳﻨﺎﺭ‬١٨ ‫ ﺍﻷﺭﺩﻥ‬،‫ ﻟﻴﺮﺓ‬٥٤,٠٠٠ ‫ ﻟﺒﻨﺎﻥ‬،‫ ﺟﻨﻴﻪ‬٢٢٥ ‫ ﻣﺼﺮ‬،‫ ﺭﻳﺎﻝ‬١٨٠ ‫ ﻗﻄﺮ‬،‫ ﺩﻳﻨﺎﺭ‬١٤٫٥ ‫ ﺍﻟﻜﻮﻳﺖ‬،‫ ﺭﻳﺎﻝ‬١٨٠ ‫ ﺍﻟﺴﻌﻮﺩﻳﺔ‬،‫ ﺩﺭﻫﻢ‬١٨٠ :‫ ﺍﻹﻣﺎﺭﺍﺕ‬:‫ﻗﻴﻤﺔ ﺍﻻﺷﺘﺮﺍﻙ ﳌﺪﺓ ﻋﺎﻡ ﻛﺎﻣﻞ ﻟﻜﻞ ﺩﻭﻟﺔ ﺣﺴﺐ ﻋﻤﻠﺘﻬﺎ‬ ‫ ﺩﻭﻻﺭ‬٥٠ ‫ ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ‬،‫ ﺭﻳﺎﻝ‬١,٨٠٠ ‫ ﺍﻟﻴﻤﻦ‬،‫ ﻟﻴﺮﺓ‬١,٣٥٠ ‫ ﺳﻮﺭﻳﺎ‬،‫ ﺭﻳﺎﻝ‬١٨ ‫ ﹸﻋﻤﺎﻥ‬،‫ ﺩﻳﻨﺎﺭ‬١٨ .‫ ﺃﺳﺎﺑﻴﻊ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺃﻭﻝ ﻧﺴﺨﺔ‬٦-٤ ‫ ﻭﺍﻻﻧﺘﻈﺎﺭ ﳌﺪﺓ‬،‫ﺍﻟﺮﺟﺎﺀ ﺇﻋﻼﻣﻨﺎ ﻋﻨﺪ ﺍﻟﺪﻓﻊ ﻋﻦ ﻃﺮﻳﻖ ﺍﻟﻔﺎﻛﺲ ﺃﻭ ﺍﻟﺒﺮﻳﺪ ﺃﻭ ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬ P. O. B o x 5 0 2 1 8 3 - D u b a i - UA E , Te l : + 9 7 1 4 3 9 1 1 2 1 0 , Fa x : + 9 7 1 4 3 9 0 9 5 6 1 , E m a i : s u b s c r i b e @ m e p r i n t e r. c o m , w w w. m e p r i n t e r. c o m

‫ﺧﻂﺍﻟﺘﺸﻄﻴﺐ‬

‫ﺗﺮﻫـﺎﺕ ”ﺃﻭﺭﺍﻛـﻞ“‬ ‫ﺁﺧـــﺮ‪” :‬ﺃﺗﻤﻨـــﻰ ﺃﻥ ﺃُﻣﻨﺢ ﺍﻟﻘـــﻮﺓ ﻟﺘﻐﻴﻴﺮ ﻣﺎ ﺃﺳـــﺘﻄﻴﻊ‬

‫ﻣـــﻊ ﺣﻠﻮﻝ ﺍﻟﻌـــﺎﻡ ﺍﻟﺠﺪﻳﺪ ﻳﺠﺪﺭ ﺍﻟﺘﻔﻜﻴـــﺮ ﺑﺎﻟﻄﺮﻳﻘﺔ‬

‫ﺗﻠـــﻚ ﺍﻟﺘﻲ ﻛﺎﻧﺖ ﺗﻄﻠﻖ ﻓﻲ ﺍﻷﺯﻣﺎﻥ ﺍﻟﺴـــﺤﻴﻘﺔ ﻣﻦ‬

‫ﺍﻟﺘـــﻲ ﺑﺪﺃ ﻓﻴﻬﺎ ﺍﻟﺒﺸـــﺮ ﺑﺎﻟﺒﺤﺚ ﻋـــﻦ ﺍﻟﻌﻼﻣﺎﺕ ﻣﻨﺬ‬

‫ﺩﻟﻔﻲ ﺍﻟﻴﻮﻧﺎﻧﻴﺔ‪ .‬ﻭﻳﺸـــﻴﺮ ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‪ ،‬ﺭﺋﻴﺲ‬

‫ﺗﻐﻴﻴـــﺮﻩ ﻭﺍﻟﻘﺪﺭﺓ ﻋﻠـــﻰ ﻗﺒﻮﻝ ﻣﺎ ﻻ ﺃﺳـــﺘﻄﻴﻊ ﺗﻐﻴﻴﺮﻩ‬

‫ﻗﺪﻳﻢ ﺍﻟﺰﻣـــﺎﻥ‪ ...‬ﺍﻟﺒﺤﺚ ﻋﻦ ﺗﻨﺒﺆﺍﺕ ﺑﺎﻟﻤﺴـــﺘﻘﺒﻞ‬

‫ﺗﺤﺮﻳـــﺮ ﻣﺠﻠـــﺔ ‪ ME Printer‬ﺇﻟـــﻰ ﺃﻧـــﻪ ﻓﻲ ﻣﻄﻠﻊ‬

‫ﻭﺍﻟﺤﻜﻤﺔ ﻟﻤﻌﺮﻓﺔ ﺍﻟﻔﺮﻕ“‪.‬‬

‫ﻭﻣـــﺎ ﻳﻤﻜـــﻦ ﺃﻥ ﻳﺤﻤﻠـــﻪ‪ .‬ﻭﻧﺤـــﻦ ﻋﺎﺩﺓ ﻣﺎ ﻧﺴـــﺨﺮ‬

‫ﺍﻟﻌﺎﻡ ‪ ٢٠٠٨‬ﺃﺷـــﺎﺭﺕ ﺍﻟﺘﻮﻗﻌﺎﺕ ﺍﻟﺘﻲ ﺃﻃﻠﻘﺘﻬﺎ ﻣﺠﻠﺔ‬

‫ﻳﻨﺒﻊ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﻣﺸـــﺎﻛﻞ ﺍﻟﻌﺼﺮ ﺍﻟﺮﺍﻫﻦ ﺟﺮﺍﺀ ﺇﻳﻼﺀ‬

‫ﻣﻦ ﺗﻠﻚ ﺍﻷﻳـــﺎﻡ ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﺒﻌﺾ ﺍﻟﻌﻼﻣﺎﺕ ﺍﻟﺘﻲ‬

‫)ﺍﻹﻳﻜﻮﻧﻮﻣﺴـــﺖ( ﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ ﺑﺎﺭﺗﻔﺎﻉ ﺃﺳـــﻌﺎﺭ ﺍﻟﻨﻔﻂ‬

‫ﻗـــﺪﺭ ﻣﺒﺎﻟـــﻎ ﻓﻴﻪ ﻣﻦ ﺍﻟﺜﻘـــﺔ ﻓﻲ ﺁﺭﺍﺀ ﻣـــﻦ ﻳﺪﻋﻮﻥ ﺑـ‬

‫ﺍﺳـــﺘﺨﺪﻣﻬﺎ ﺍﻟﻘﺪﻣـــﺎﺀ ﻓـــﻲ ﺍﻟﺘﻨﺒﺆ ﻣﻦ ﻗﺒﻴﻞ ﺃﺣﺸـــﺎﺀ‬

‫ﺇﻟﻰ ﺭﻗﻢ ﻗﻴﺎﺳﻲ ﻭﻗﺪﺭﻩ ﻣﺎﺋﺘﺎ ﺩﻭﻻﺭ ﻟﻠﺒﺮﻣﻴﻞ ﺍﻟﻮﺍﺣﺪ‪،‬‬

‫”ﺍﻟﺨﺒﺮﺍﺀ“‪ ،‬ﻭﻗﺪ ﺗﻘﻮﺿﺖ ﺍﻵﻥ ﺍﻟﻤﺮﺟﻌﻴﺔ ﻭﺍﻟﻤﺼﺪﺍﻗﻴﺔ‬

‫ﺍﻟﺪﺟـــﺎﺝ ﺃﻭ ﻛﺴـــﻮﻑ ﺍﻟﺸـــﻤﺲ ﺃﻭ ﺧﺴـــﻮﻑ ﺍﻟﻘﻤﺮ ﺃﻭ‬

‫ﻭﻓﻲ ﻧﻬﺎﻳـــﺔ ﺍﻟﻌﺎﻡ ﺫﺍﺗﻪ ﻟﻢ ﻳﺼﻞ ﺳـــﻌﺮ ﺍﻟﺒﺮﻣﻴﻞ ﺇﻟﻰ‬

‫ﺍﻟﺘـــﻲ ﻳﺘﻤﺘﻊ ﺑﻬﺎ ﻫـــﺆﻻﺀ ”ﺍﻟﺨﺒﺮﺍﺀ“ ﺑﺤﻴﺚ ﺳـــﻴﺄﺗﻲ‬

‫ﻭﻗﺖ ﺳـــﻘﻮﻁ ﺍﻟﺜﻠﺞ‪ ،‬ﻭﻗﺪ ﺍﺳﺘﺨﺪﻣﺖ ﻫﺬﻩ ﺍﻟﻌﻼﻣﺎﺕ‬

‫ﺃﺭﺑﻌﻴﻦ ﺩﻭﻻﺭﴽ ﺇﻻ ﺑﺸـــﻖ ﺍﻷﻧﻔﺲ‪ .‬ﻭﺍﻟﺴـــﺆﺍﻝ ﺍﻟﺬﻱ‬

‫ﺟﻴﻞ ﺁﺧﺮ ﻗﺒـــﻞ ﺃﻥ ﺗﺨﺪﻉ ﻓﺌﺔ ﺃﺧﺮﻯ ﻣﻨﻬﻢ ﺍﻟﻨﺎﺱ‬

‫ﻓـــﻲ ﺍﻟﺴـــﺎﺑﻖ ﺃﺣﻴﺎﻧﴼ ﻛﻨﺒـــﻮﺀﺍﺕ ﻟﻤﺎ ﻗـــﺪ ﻳﺤﻤﻠﻪ ﺇﻟﻴﻨﺎ‬

‫ﻳﻄـــﺮﺡ ﻧﻔﺴـــﻪ ﺑﻘﻮﺓ ﻫﻨﺎ ﻫـــﻮ ﺃﻥ )ﺍﻹﻳﻜﻮﻧﻮﻣﺴـــﺖ(‬

‫ﺑﻨﻔﺲ ﺍﻟﻤﺴـــﺘﻮﻯ ﺍﻟـــﺬﻱ ﺧﺪﻋﺖ ﺑﻪ ﺍﻟﻔﺌـــﺔ ﺍﻟﺤﺎﻟﻴﺔ‬

‫ﺍﻟﻤﺴﺘﻘﺒﻞ ﻣﻦ ﺃﺣﺪﺍﺙ‪.‬‬

‫ﻭﻣﻊ ﻛﻞ ﺍﻟﻤﻮﺍﺭﺩ ﺍﻟﻤﺘﺎﺣﺔ ﺗﺤﺖ ﺗﺼﺮﻓﻬﺎ ﻗﺪ ﺟﺎﻧﺒﺖ‬

‫ﺍﻟﺠﻴﻞ ﺍﻟﺤﺎﻟﻲ‪.‬‬

‫ﻭﻛﺎﻥ ﺍﻟﻮﺳـــﻄﺎﺀ ﺍﻟﺮﻭﺣﺎﻧﻴﻴـــﻦ ﺍﻟﻤﻌﺮﻭﻓﻴـــﻦ ﺑﺎﺳـــﻢ‬

‫ﺗﻮﻗﻌﺎﺗﻬﺎ ﺍﻟﺼـــﻮﺍﺏ‪ ،‬ﻓﻤﺎ ﻫﻲ ﻓﺮﺹ ﺍﻟﻨﺠﺎﺡ ﺍﻟﻤﺘﺎﺣﺔ‬

‫ﻭﻋﻠـــﻰ ﺃﻳـــﺔ ﺣـــﺎﻝ ﻓﺈﻧﻨﺎ ﻳﻨﺒﻐـــﻲ ﺃﻻ ﻧﺴـــﻤﺢ ﻷﻭﻟﺌﻚ‬

‫)ﺃﻭﺭﺍﻛــــﻞ( ﻣﻦ ﺍﻟﻄﺮﻕ ﺍﻷﻭﻟﻰ ﺍﻷﻛﺜﺮ ﺗﻨﻈﻴﻤﴼ ﻟﻠﺘﻨﺒﺆ‬

‫ﺃﻣﺎﻣﻨﺎ ﻧﺤﻦ ﺍﻟﻨﺎﺱ ﺍﻟﻌﺎﺩﻳﻮﻥ؟‬

‫ﺍﻟﺬﻳـــﻦ ﺗﺰﻳﻮﺍ ﺑﺰﻱ ”ﺍﻟﺨﺒـــﺮﺍﺀ“ ﺑﺄﻥ ﻳﻤﺘﻠﻜـــﻮﺍ ﺍﻟﻜﺜﻴﺮ‬

‫ﺑﺎﻟﻤﺴﺘﻘﺒﻞ ﻭﺍﻟﺘﻲ ﻛﺎﻥ ُﻳﺤﺘﻔﻆ ﻓﻴﻬﺎ ﺑﺴﺠﻼﺕ ﻓﻲ‬

‫ﻟﻢ ﻳﻜـــﻦ ﺍﻟﺰﻋﻤﺎﺀ ﺍﻹﻏﺮﻳﻖ ﺍﻟﻘﺪﺍﻣﻰ ﺣﻤﻘﻰ‪ ،‬ﻭﻟﻴﺲ‬

‫ﻣﻦ ﺍﻟﺼﻼﺣﻴﺔ‪ ،‬ﻓﻬﻢ ﻻ ﻳﺨﺘﻠﻔﻮﻥ ﻛﺜﻴﺮﴽ ﻋﻦ ﺃﻭﻟﺌﻚ‬

‫ﺍﻟﻘﺎﺋﻤﻮﻥ ﻋﻠﻰ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻴﻮﻡ ﻛﺬﻟﻚ‪ ،‬ﻓﻤﻌﻈﻤﻬﻢ ﻛﺎﻥ‬

‫ﺍﻟﺬﻳﻦ ﺗﺄﻣﻠﻮﺍ ﺃﺣﺸﺎﺀ ﺍﻟﺪﺟﺎﺝ ﻭﻻ ﺑﺪ ﻣﻦ ﻭﺟﻮﺩ ﻣﺮﺍﻗﺒﺔ‬

‫ﻳﻘﻊ ﻣﻌﺒﺪ ﺃﺑﻮﻟﻮ‪ ،‬ﻭﻫﻮ ﺍﻟﻤﻜﺎﻥ ﺍﻟﺬﻱ ﺍﻋﺘﻘﺪ ﺃﻥ ﺍﻵﻟﻬﺔ‬

‫ﻗـــﺎﺩﺭﴽ ﻋﻠﻰ ﺍﻟﺘﻔﻜﻴﺮ ﺑﻌﻘﻼﻧﻴـــﺔ ﻭﺃﻥ ﻳﺰﻥ ﺍﻷﻣﻮﺭ ﻭﺃﻥ‬

‫ﻭﻣﺴـــﺆﻭﻟﻴﺔ ﻋﺎﻣﺔ ﻭﺍﺳـــﻌﺘﻲ ﺍﻟﻨﻄﺎﻕ ﻋﻠـــﻰ ﻋﻤﻠﻬﻢ‪.‬‬

‫ﺗﺠﻴـــﺐ ﻓﻴﻪ ﻋﻠﻰ ﺍﻷﺳـــﺌﻠﺔ ﺍﻟﻤﺘﻌﻠﻘﺔ ﺑﺎﻟﻤﺴـــﺘﻘﺒﻞ‪.‬‬

‫ﻳﻌﻤـــﻞ ﻋﻨﺪﺋﺬ ﺑﻤﺎ ﻳﺘﻮﺍﻓﻖ ﻣﻊ ﻣﺼﺎﻟﺤﻪ‪ .‬ﻭﺍﻟﻮﺳـــﻴﻂ‬

‫ﻭﻓـــﻲ ﺣﺎﻝ ﻛﻨﺖ ﺗﻮﺍﺟﻪ ﺩﻳﻨﴼ ﻣﻴﺘﴼ ﻓﻼ ﺗﺨﺶ ﺍﻟﻄﻌﻦ‬

‫ﻭﻛﺎﻥ ﺯﻋﻤـــﺎﺀ ﺍﻟـــﺪﻭﻝ ﺍﻟﻘﺪﻳﻤـــﺔ ﻓﻲ ﺑـــﻼﺩ ﺍﻹﻏﺮﻳﻖ‬

‫ﺍﻟﺮﻭﺣﺎﻧﻲ ﺳﻮﺍﺀ ﺃﻛﺎﻥ ﻣﻦ ﻣﻐﺎﺭﺓ ﻓﻲ ﺍﻟﻴﻮﻧﺎﻥ ﺍﻟﻘﺪﻳﻤﺔ‬

‫ﻓـــﻲ ﺣﻜﻢ ﺍﻟﺤـــﺎﺭﺱ ﺍﻟﻘﻀﺎﺋـــﻲ ﻭﻛـــﻢ ﺍﻟﺮﺍﺗﺐ ﺍﻟﺬﻱ‬

‫ﻳﺮﺗﺤﻠـــﻮﻥ ﺃﻳﺎﻣﴼ ﻓﻲ ﻃﻠـــﺐ ﺍﻟﺤﻜﻤﺔ ﻣـــﻦ ﺍﻟﻬﻴﻜﻞ‪،‬‬

‫ﺃﻭ ﻣـــﻦ ﺧﻼﻝ ﻣﺠﻠﺔ )ﺍﻹﻳﻜﻮﻧﻮﻣﺴـــﺖ( ﻻ ﻳﺘﺤﺪﺙ‬

‫ﻳﺘﻘﺎﺿـــﺎﻩ ﺃﻭ ﺍﻟﺤﻘـــﻮﻕ ﺍﻟﺘـــﻲ ﺗﻌـــﻮﺩ ﻟﻠﻤﺼـــﺮﻑ ﻛﻲ‬

‫ﻭﻛﺎﻧﺖ ﺍﻟﻨﺼﻴﺤﺔ ﺃﻭ ﺍﻟﻤﺸـــﻮﺭﺓ ﺍﻟﻤﻘﺪﻣﺔ ﻣﻠﻴﺌﺔ ﻋﻠﻰ‬

‫ﺳـــﻮﻯ ﻛﻤﺼﺪﺭ ﻭﺍﺣﺪ ﻟﻠﻤﻌﻠﻮﻣﺎﺕ ﺃﻣﺎ ﺃﻋﻴﻨﻨﺎ ﻭﺁﺫﺍﻧﻨﺎ‬

‫ﻳﺘﺤﻔـــﻆ ﻋﻠـــﻰ ﺍﻷﺻﻮﻝ‪ ،‬ﻓﻘـــﺪ ﺗﻮﺟﺪ ﻃـــﺮﻕ ﺃﻓﻀﻞ‬

‫ﺍﻟـــﺪﻭﺍﻡ ﺑــــ )ﺇﺫﺍ( ﻭ )ﻟﻜـــﻦ( ﻭﻛﺜﻴﺮ ﻣـــﻦ ﺍﻻﺣﺘﻤﺎﻻﺕ‬

‫ﻭﺍﺳﺘﺠﺎﺑﺘﻨﺎ ﻟﻤﺎ ﻳﻘﺘﺮﻥ ﺑﻪ ﻋﻤﻠﻨﺎ ﻫﻲ ﻣﺼﺎﺩﺭ ﺇﺿﺎﻓﻴﺔ‬

‫ﻭﺃﻧﺴﺐ ﻟﻠﺘﻌﺎﻣﻞ ﻣﻊ ﻣﺜﻞ ﻫﺬﻩ ﺍﻟﺼﻌﻮﺑﺎﺕ‪ .‬ﻭﺍﻟﻔﺸﻞ‬

‫ﺑﺤﻴـــﺚ ﻳﻜﺘﻨﻔﻬـــﺎ ﺍﻟﻐﻤﻮﺽ ﻭﺗﺘﻄﻠﺐ ﺩﻭﻣﴼ ﺗﻔﺴـــﻴﺮﴽ‬

‫ﻣﻦ ﺍﻟﻤﺪﺧـــﻼﺕ‪ .‬ﻭﻗﺪ ﻳﻜﻮﻥ ﺍﻟﺨﻄـــﺮ ﺍﻷﻛﺒﺮ ﺍﻟﺬﻱ‬

‫ﻓـــﻲ ﺍﺗﺨﺎﺫ ﺇﺟﺮﺍﺀ ﻣﻌﻴﻦ ﻳﻌﻨﻲ ﺃﻥ ﺍﻟﺤﺎﺭﺱ ﺍﻟﻘﻀﺎﺋﻲ‬

‫ﺇﺿﺎﻓﻴﴼ‪.‬‬

‫ﻧﻮﺍﺟﻬـــﻪ ﺍﻟﻴـــﻮﻡ ﻫﻮ ﻣﺎ ﻳﻤﻜـــﻦ ﺃﻥ ﻧﻮﺟـــﺰﻩ ﺑﻜﻠﻤﺎﺕ‬

‫ﺳﻮﻑ ﻳﺤﺼﻞ ﻋﻠﻰ ﺣﺼﺔ ﺍﻷﺳﺪ ﻭﻟﻦ ﻳﺘﺮﻙ ﺳﻮﻯ‬

‫ﻭﺍﻵﻥ‪ ،‬ﻫـــﻞ ﺗﻐﻴـــﺮﺕ ﺍﻷﻣـــﻮﺭ؟ ﻧﻌـــﻢ ﺗﻐﻴـــﺮﺕ ﻣـــﻦ‬

‫ﻓﺮﺍﻧﻜﻠﻴـــﻦ ﺩﻳﻼﻧـــﻮ ﺭﻭﺯﻓﻠـــﺖ‪ ،‬ﺭﺋﻴـــﺲ ﺍﻟﻮﻻﻳـــﺎﺕ‬

‫ﺍﻟﻘﻠﻴـــﻞ ﻟﻠﺪﺍﺋﻨﻴﻦ ﺍﻟﺘﺠﺎﺭﻳﻴـــﻦ‪ ،‬ﻓﺄﻳﻦ ﺍﻟﺤﻜﻤﺔ ﺇﺫﴽ ﻓﻲ‬

‫ﺑﻌـــﺾ ﺍﻟﻨﻮﺍﺣﻲ‪ ،‬ﻓــــ )ﺃﻭﺭﺍﻛـﻞ( ‪ -‬ﻭﻫـــﻲ ﺃﻧﺜﻰ ﺩﺍﺋﻤﴼ‬

‫ﺍﻟﻤﺘﺤـــﺪﺓ ﺍﻷﻣﺮﻳﻜﻴـــﺔ ﻓـــﻲ ﺍﻟﻨﺼـــﻒ ﺍﻟﺜﺎﻧـــﻲ ﻣـــﻦ‬

‫ﺍﻟﺴﻤﺎﺡ ﻟﻬﻢ ﺑﺎﻟﻨﺠﺎﺡ ﻋﻠﻰ ﺣﺴﺎﺑﻚ؟‬

‫ ﻇﻠـــﺖ ﻣﺨﻔﻴـــﺔ ﻓﻴﻤـــﺎ ﻛﺎﻧـــﺖ ﺍﻹﺟﺎﺑـــﺎﺕ ﻣﺤﺪﺩﺓ‬‫ﻟﻠﻐﺎﻳﺔ ﺑﺎﻟﺸـــﺨﺺ ﺍﻟـــﺬﻱ ﻳﻄﻠﺒﻬﺎ ﺑﺪ ً‬ ‫ﻻ ﻣﻦ ﻧﺸـــﺮﻫﺎ‬ ‫ﻓـــﻲ ﺍﻟﻤﺠـــﻼﺕ ﻭﺍﻟﺼﺤـــﻒ ﻭﺍﻟﺘﻠﻔﺎﺯ ّ‬ ‫ﻟﻴﻄﻠـــﻊ ﻋﻠﻴﻬﺎ‬

‫ﺛﻼﺛﻴﻨـــﺎﺕ ﺍﻟﻘﺮﻥ ﺍﻟﻤﺎﺿﻲ ﻓـــﻲ ﻣﻌﺮﺽ ﺣﺪﻳﺜﻪ ﻋﻦ‬ ‫”ﻟﻴﺲ ﻟﺪﻳﻨﺎ ﻣﺎ ﻧﺨﺸﺎﻩ ﺳﻮﻯ ﺍﻟﺨﻮﻑ ﻧﻔﺴﻪ“‪.‬‬

‫ﺍﻟﺠﻤﻴـــﻊ ﺩﻭﻥ ﺍﺳـــﺘﺜﻨﺎﺀ‪ .‬ﺃﻣـــﺎ ﻣﻦ ﻧـــﻮﺍﺡ ﺃﺧﺮﻯ ﻓﺈﻥ‬

‫ﺳـــﻴﻜﻮﻥ ﺑﻌﺾ ﺯﻣﻼﺋﻜـــﻢ ﻧﺬﻳﺮ ﺷـــﺆﻡ ﺇﺫ ﻳﺘﻌﻠﻘﻮﻥ‬

‫ﺷـــﻴﺌﴼ ﻟﻢ ﻳﺘﻐﻴـــﺮ ﻋﻠﻰ ﺍﻹﻃـــﻼﻕ‪ ،‬ﻓﺎﻟﻨﺒـــﻮﺀﺍﺕ ﺍﻟﺘﻲ‬

‫ﺑﺄﻳـــﺔ ﻣﻌﻠﻮﻣﺔ ﺻﻐﻴـــﺮﺓ ﺗﻌﺰﺯ ﻓﻜﺮﺓ ﻧﻬﺎﻳـــﺔ ﺍﻟﻌﺎﻟﻢ‪ ،‬ﺃﻣﺎ‬ ‫ﺍﻵﺧـــﺮﻭﻥ ﻓﻬـــﻢ ﺃﻛﺜـــﺮ ﺗﻔـــﺎﺅ ً‬ ‫ﻻ ﺑﺎﻟﻤﺴـــﺘﻘﺒﻞ ﻭﺭﻏﻢ‬

‫ﻣﻦ ﺍﻟﻘﺮﻥ ﺍﻟﺤﺎﺩﻱ ﻭﺍﻟﻌﺸﺮﻳﻦ ﻭﻓﻲ ﻣﺪﻥ ﻣﻦ ﻗﺒﻴﻞ‬

‫ﺣﺬﺭﻫـــﻢ ﻓﺈﻧﻬـــﻢ ﻳﺮﻭﻥ ﺃﻥ ﻣﻦ ﺍﻷﻓﻀـــﻞ ﺃﻥ ﻧﻌﻴﺶ‬ ‫ﻛﻞ ﻳـــﻮﻡ ﻋﻨﺪﻣﺎ ﻳﺤﻞ ﺑﺪ ً‬ ‫ﻻ ﻣﻦ ﺇﻃـــﻼﻕ ﺍﻟﺘﻮﻗﻌﺎﺕ‪،‬‬

‫ﺗﺤﻤﻠـــﻪ ﻭﺍﻟﻤﻌﺎﻧـــﻲ ﺍﻟﻤﺰﺩﻭﺟـــﺔ ﺍﻟﺘـــﻲ ﺗﻜﺘﻨﻔﻬﺎ ﻋﻦ‬

‫ﺃﻱ ﺃﻥ ﻧﻌﻴﺶ ﺍﻟﺤﻴﺎﺓ ﺑﺎﻟﻄﺮﻳﻘﺔ ﺍﻟﺘﻲ ﺍﻗﺘﺮﺣﻬﺎ ﺣﻜﻴﻢ‬

‫ﻣﺪﻳﻨـــﺔ ﺩﻟﻔﻲ ﺍﻟﻮﺍﻗﻌﺔ ﺷـــﻤﺎﻝ ﺍﻟﻴﻮﻧﺎﻥ ﺍﻟﻘﺪﻳﻤﺔ ﺣﻴﺚ‬

‫ﻧﻴﻮﻳـــﻮﺭﻙ ﻭﻟﻨﺪﻥ ﻻ ﺗﺨﺘﻠﻒ ﻛﺜﻴﺮﴽ ﻓﻲ ﺍﻟﻬﺮﺍﺀ ﺍﻟﺬﻱ‬

‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ‬

‫ﺍﻟﻈـــﺮﻭﻑ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻓﻲ ﺫﻟﻚ ﺍﻟﻮﻗـــﺖ ﺣﻴﻦ ﻗﺎﻝ‪:‬‬ ‫‪ME Printer February 2009‬‬

‫ﻳﻄﻠﻘﻬﺎ ﺍﻟﻮﺳﻄﺎﺀ ﺍﻟﺮﻭﺣﺎﻧﻴﻮﻥ ﺍﻟﻴﻮﻡ ﻓﻲ ﺍﻟﻌﻘﺪ ﺍﻷﻭﻝ‬

‫ﺭﻭﺩ ﻫﺎﻳﺰ‬

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‫ﻣﺸﻜﻠﺔ ﻭ ﺣﻞ‬

‫ﻣﺸﻜﻠﺔ ﺍﻟﺘﻬﺎﻟﻚ ﺍﻟﺴﺮﻳﻊ ﻟﻠﻮﺡ‬ ‫ﺍﻟﻄﺒﺎﻋﻲﺍﻟﻠﻴﺜﻮﻏﺮﺍﻓﻲ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﺗﻌﺪ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻄﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻲ ﺗﺤﺘﻮﻱ ﻋﻠﻰ ﻣﺘﻐﻴﺮﺍﺕ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻟﻬﺎ ﺣﺼﺔ ﺍﻷﺳـــﺪ ﻣﻦ ﺍﻟﻤﺸـــﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ .‬ﻭﻓﻲ ﺳﻠﺴﻠﺔ‬ ‫ﻣﻦ ﺍﻟﻤﻘﺎﻻﺕ ﺍﻟﻤﺘﺘﺎﻟﻴﺔ ﺑﺪﺃﻧﺎ ﻧﺘﻨﺎﻭﻝ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺃﻫﻢ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻼﺕ‪ ،‬ﻣﻊ ﺗﻮﺿﻴﺢ ﺃﻫﻢ ﺃﺳﺒﺎﺑﻬﺎ ﻭﻃﺮﻕ ﻋﻼﺟﻬﺎ‪.‬‬ ‫ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﺭﺃﻳﻨﺎ ﺃﻥ ﻧﺘﻌﺮﺽ ﻭﺑﺎﺧﺘﺼﺎﺭ ﻟﻤﺸﻜﻠﺔ ﺍﻟﺘﻬﺎﻟﻚ ﻭﺍﻟﺘﺂﻛﻞ ﺍﻟﺴﺮﻳﻊ ﻟﻸﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﻣﻮﺟﺒﺔ ﺍﻷﺩﺍﺀ )‪ (Positive Plates‬ﺍﻟﺘﻲ‬ ‫ﺗﺴـــﺘﺨﺪﻡ ﻓﻲ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺃﻥ ﻣﻌﻈﻢ ﺃﺳـــﺒﺎﺏ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ ﻫﻲ ﻭﺍﺣﺪﺓ ﻟﻜﻞ ﻣﻦ ﺍﻷﻟﻮﺍﺡ ﺍﻟﻤﻮﺟﺒﺔ ﻭﺍﻟﺴﺎﻟﺒﺔ ﺍﻷﺩﺍﺀ‪،‬‬ ‫ﺇﻻ ﺃﻧﻨﺎ ﺳﻨﺘﻜﻠﻢ ﻫﻨﺎ ﻋﻦ ﺍﻷﻟﻮﺍﺡ ﻣﻮﺟﺒﺔ ﺍﻷﺩﺍﺀ ﻓﻘﻂ ﺣﻴﺚ ﺃﻧﻬﺎ ﺍﻷﻛﺜﺮ ﺇﺳﺘﺨﺪﺍﻣﴼ )ﺑﻨﺴﺒﺔ ﻗﺪ ﺗﺰﻳﺪ ﻋﻦ ‪ (٪٩٥‬ﻣﻦ ﻗﺒﻞ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪.‬‬

‫ﺗﻌﺮﻳﻒ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬

‫ﺗﻌـــ ّﺮﻑ ﻫﺬﻩ ﺍﻟﻤﺸـــﻜﻠﺔ ﺑﺎﻟﺘﺂﻛﻞ ﻭﺍﻟﺘﻬﺎﻟﻚ ﺍﻟﺴـــﺮﻳﻊ ﻟﻠﻤﻨﺎﻃـــﻖ ﺍﻟﻄﺒﺎﻋﻴﺔ )ﻭﻫﻲ ﺗﻠﻚ ﺍﻟﻤﻨﺎﻃـــﻖ ﺍﻟﺘﻲ ﺗﺤﺘﻮﻱ ﻋﻠﻰ ﺍﻟﻤﺎﺩﺓ ﺍﻟﺤﺴﺎﺳـــﺔ ﻟﻠﻀﻮﺀ(‬ ‫ﺍﻟﻤﻮﺟﻮﺩﺓ ﻋﻠﻰ ﺍﻷﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻠﻴﺜﻮﻏﺮﺍﻓﻴﺔ ﺍﻟﻤﻮﺟﺒﺔ ﻭﺍﻟﺘﻲ ﺗﻘﻮﻡ ﺑﻤﻬﺎﻡ ﻧﻘﻞ ﺍﻟﺤﺒﺮ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﻰ ﺃﺳـــﻄﺢ ﺍﻟﻮﺳـــﺎﺋﻂ ﺍﻟﻤﻄﺎﻃﻴﺔ ﻭﻣﻨﻬﺎ ﺍﻟﻰ‬

‫ﺃﺳﻄﺢ ﺍﻟﻮﺭﻕ‪.‬‬ ‫ﻭﺑﺴﺒﺐ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ ﻳﻨﺘﻬﻲ ﺍﻟﻌﻤﺮ ﺍﻟﺘﺸﻐﻴﻠﻲ ﻟﻸﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺑﻌﺪ ﻋﺪﺓ ﺁﻻﻑ ﻓﻘﻂ ﻣﻦ ﺍﻟﻄﺒﻌﺎﺕ‪ ،‬ﻭﺫﻟﻚ ﻗﺒﻞ ﺍﻟﻌﻤﺮ ﺍﻹﻓﺘﺮﺍﺿﻲ ﺍﻟﺨﺎﺹ‬ ‫ﺗﻘﺪﺭ ﺑﺤﻮﺍﻟﻲ ‪ ١٠٠,٠٠٠‬ﻛﺒﺴﺔ ﻃﺒﺎﻋﻴﺔ )ﻃﺒﻌﺔ( ﻟﻸﻟﻮﺍﺡ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﻭﺑﺪﻭﻥ ﺃﻳﺔ ﻋﻤﻠﻴﺎﺕ ﺗﺤﻤﻴﺺ‪.‬‬ ‫ﺑﻬﺎ ﻭﺍﻟﺘﻲ ّ‬

‫ﺃﻫﻢ ﺍﻷﺳﺒﺎﺏ ﺍﻟﺘﻲ ﺗﺆﺩﻱ ﺍﻟﻰ ﻇﻬﻮﺭ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬ ‫‪.١‬‬

‫ﺯﻳـــﺎﺩﺓ ﻗـــﻮﺓ ﺍﻟﻀﻐـــﻂ ﺑﻴﻦ ﺇﺳـــﻄﻮﺍﻧﺘﻲ ﺍﻟﻠـــﻮﺡ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﻮﺳـــﻴﻂ‬

‫ﺃﻫﻢ ﻃﺮﻕ ﺍﻟﻌﻼﺝ‪:‬‬ ‫‪.١‬‬

‫ﺍﻟﻤﻄﺎﻃﻲ‬ ‫‪.٢‬‬

‫ﺯﻳـــﺎﺩﺓ ﺍﻟﺤﺸـــﻮ ﺍﻟﺨﻠﻔـــﻲ ﻟـــﻜﻞ ﻣـــﻦ ﺇﺳـــﻄﻮﺍﻧﺘﻲ ﺍﻟﻠـــﻮﺡ ﺍﻟﻄﺒﺎﻋﻲ‬

‫ﺍﻟﻤﻄﺎﻃﻲ‬ ‫‪.٢‬‬

‫ﻭﺍﻟﻮﺳﻴﻂ ﺍﻟﻤﻄﺎﻃﻲ‬ ‫‪.٣‬‬

‫ﺣـــﺪﻭﺙ ﺗﻌﺮﻳـــﺾ ﺃﻭﻟـــﻲ ﻟﻠـــﻮﺡ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺫﻟـــﻚ ﻗﺒـــﻞ ﺍﻟﺘﻌﺮﻳﺾ‬

‫ﺗﺨﻔﻴﺾ ﻭﺿﺒﻂ ﻗﻮﺓ ﺍﻟﻀﻐﻂ ﺑﻴﻦ ﺇﺳـــﻄﻮﺍﻧﺘﻲ ﺍﻟﻠﻮﺡ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﻮﺳـــﻴﻂ‬ ‫ﺿﺒﻂ ﺍﻟﺤﺸـــﻮ ﺍﻟﺨﻠﻔـــﻲ ﻟﻜﻞ ﻣﻦ ﺇﺳـــﻄﻮﺍﻧﺘﻲ ﺍﻟﻠﻮﺡ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﻮﺳـــﻴﻂ‬ ‫ﺍﻟﻤﻄﺎﻃﻲ‬

‫‪.٣‬‬

‫ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻷﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺩﺍﺧﻞ ﻏﻄﺎﺀ ﻳﺒﻌﺪﻫﺎ ﻋﻦ ﺃﻳﺔ ﺇﺿﺎﺀﺓ ﺑﻴﻀﺎﺀ‬

‫ﺍﻷﺳﺎﺳﻲ‬

‫ﻣﺒﺎﺷـــﺮﺓ‪ ،‬ﺃﻭ ﺍﻟﺘﻌﺎﻣـــﻞ ﻭﺍﻟﺤﻔﺎﻅ ﻋﻠﻴﻬﺎ ﺃﺳـــﻔﻞ ﺇﺿﺎﺀﺓ ﺁﻣﻨـــﺔ )ﻣﺜﻞ ﺍﻟﻀﻮﺀ‬

‫‪.٤‬‬

‫ﺍﻹﻇﻬﺎﺭ ﻭﺍﻟﻤﻌﺎﻟﺠﺔ ﺍﻟﺰﺍﺋﺪﺓ ﻋﻦ ﺍﻟﺤﺪ‬

‫ﺍﻷﺻﻔﺮ( ﺑﺤﻴﺚ ﻻ ﺗﻮﺛﺮ ﻋﻠﻰ ﺍﻟﻤﺎﺩﺓ ﺍﻟﺤﺴﺎﺳـــﺔ ﻟﻠﻀﻮﺀ ﺍﻷﺯﺭﻕ ﻭﺟﺰﺀ ﻣﻦ‬

‫‪.٥‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﻣﺤﺎﻟﻴﻞ ﺗﺮﻃﻴﺐ ﺫﺍﺕ ﺩﺭﺟﺎﺕ ﻋﺎﻟﻴﺔ ﻣﻦ ﺍﻟﺤﻤﻀﻴﺔ‬

‫‪.٦‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﺃﺣﺒﺎﺭ ﻃﺒﺎﻋﻴﺔ ﻣﻌﺪﻧﻴﺔ ﺫﺍﺕ ﻋﻨﺎﺻﺮ ﺣﺎﻛﺔ‬

‫‪.٧‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﻣﺤﺎﻟﻴﻞ ﻭﻣﻮﺍﺩ ﻏﺴﻴﻞ ﻭﺗﻨﻈﻴﻒ ﻏﻴﺮ ﺻﺤﻴﺤﺔ‬

‫‪.٨‬‬

‫ﺿﻌـــﻒ ﻋﺘﺎﻣﻴﺔ ﻭﺳـــﻮﺍﺩ ﺍﻟﻤﻨﺎﻃـــﻖ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻋﻠﻰ ﺍﻷﻓـــﻼﻡ )ﺯﻳﺎﺩﺓ‬ ‫ﺷﻔﺎﻓﻴﺘﻬﺎ ﻭﺑﺎﻟﺘﺎﻟﻲ ﺯﻳﺎﺩﺓ ﻧﻔﺎﺫﻫﺎ ﻟﻠﻀﻮﺀ( ﻣﻔﺼﻮﻟﺔ ﺍﻷﻟﻮﺍﻥ ﻓﻲ ﺣﺎﻟﺔ‬ ‫ﺗﻌﺮﻳـــﺾ ﻭﺗﺠﻬﻴﺰ ﺍﻷﻟﻮﺍﺡ ﺗﻘﻠﻴﺪﻳﴼ ﻣﻦ ﺧـــﻼﻝ ﺍﻟﺘﻌﺮﻳﺾ ﺑﺎﻷﻓﻼﻡ‬ ‫ﺍﻟﻤﻮﺟﺒﺔ ﻣﻔﺼﻮﻟﺔ ﺍﻷﻟﻮﺍﻥ‬

‫‪.٩‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﻭﺭﻕ ﻭﺧﺎﻣﺎﺕ ﻃﺒﺎﻋﻴﺔ ﺫﺍﺕ ﻋﻨﺎﺻﺮ ﺣﺎﻛﺔ‬

‫ﺍﻟﻔﻮﻕ ﺑﻨﻔﺴﺠﻲ ﺍﻟﻤﻮﺟﻮﺩﺓ ﻋﻠﻴﻬﺎ‬ ‫‪.٤‬‬

‫ﺇﺳـــﺘﺨﺪﺍﻡ ﺃﺯﻣﻨﺔ ﺍﻹﻇﻬﺎﺭ ﻭﺍﻟﻤﻌﺎﻟﺠﺔ ﺍﻟﺼﺤﻴﺤﺔ ﺣﺴـــﺐ ﺃﻧﻮﺍﻉ ﺍﻷﺳـــﻄﺢ‬ ‫ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻭﺗﻮﺻﻴﺎﺕ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺼﻨﻌﺔ ﻟﻬﺎ‬

‫‪.٥‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﻣﺤﺎﻟﻴﻞ ﺗﺮﻃﻴﺐ ﺫﺍﺕ ﺩﺭﺟﺎﺕ ﺻﺤﻴﺤﺔ ﻣﻦ ﺍﻟﺤﻤﻀﻴﺔ )ﻣﻦ ‪٥‬‬ ‫ﺍﻟﻰ ‪(٥,٥‬‬

‫‪.٦‬‬

‫ﺗﻮﺧﻲ ﺍﻟﺤﺬﺭ ﻋﻨﺪ ﺇﺳﺘﺨﺪﺍﻡ ﺃﺣﺒﺎﺭ ﻃﺒﺎﻋﻴﺔ ﻣﻌﺪﻧﻴﺔ ﺫﺍﺕ ﻋﻨﺎﺻﺮ ﺣﺎﻛﺔ‬

‫‪.٧‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﻣﺤﺎﻟﻴﻞ ﻭﻣﻮﺍﺩ ﻏﺴﻴﻞ ﻭﺗﻨﻈﻴﻒ ﺻﺤﻴﺤﺔ‬

‫‪.٨‬‬

‫ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻷﻓﻼﻡ ﺍﻟﺴـــﻠﻴﻤﺔ ﻭﺍﻟﺘﻲ ﺗـــﻢ ﺗﻌﺮﻳﻀﻬﺎ ﻭﻗﻴـــﺎﺱ ﻛﺜﺎﻓﺎﺗﻬﺎ ﺑﺪﻗﺔ‬ ‫ﻭﻋﻨﺎﻳﺔ‬

‫‪.٩‬‬

‫ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻮﺭﻕ ﻭﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺼﺤﻴﺤﺔ ﻭﺍﻟﻤﻮﺻﻰ ﺑﻬﺎ ﻣﻦ ﻗﺒﻞ‬

‫‪ME Printer February 2009‬‬

‫ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻤﺼﻨﻌﺔ ﺍﻟﻜﺒﺮﻯ‬

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‫ﻻ ﺷﻚ ﺃﻧﻪ ﻭﻣﻊ ﺍﻹﺳﺘﺨﺪﺍﻡ ﺍﻷﻣﺜﻞ ﻟﺠﻤﻴﻊ ﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻣﺤﺎﻟﻴﻞ ﺍﻟﺘﺮﻃﻴﺐ ﻭﺍﻟﻐﺴﻴﻞ ﻭﺍﻟﺘﻨﻈﻴﻒ‪ ،‬ﻭﺿﺒﻂ ﻣﺮﺍﺣﻞ ﺍﻟﺘﻌﺮﻳﺾ ﺍﻟﻀﻮﺋﻲ ﻭﺍﻟﻤﻌﺎﻟﺠﺔ‬ ‫ﺍﻟﺨﺎﺻﺔ ﺑﺎﻷﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﺿﺒﻂ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺣﺸـــﻮﻫﺎ ﺍﻟﺨﻠﻔﻲ ﻭﻧﺴـــﺐ ﺍﻹﻧﻀﻐﺎﻁ ﺍﻟﻤﻮﺟﻮﺩﺓ ﺑﻴﻦ ﺇﺳـــﻄﻮﺍﻧﺎﺕ ﺍﻷﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺍﻟﻮﺳـــﺎﺋﻂ‬ ‫ﺍﻟﻤﻄﺎﻃﻴﺔ ﻭﺻﻴﺎﻧﺎﺗﻬﺎ ﺑﻴﻦ ﺍﻟﻔﻴﻨﺔ ﻭﺍﻷﺧﺮﻯ‪ ،‬ﺳﺘﺴـــﻬﻢ ﺑﺸـــﻜﻞ ﻛﺒﻴﺮ ﻓﻲ ﺗﺤﺴـــﻴﻦ ﺃﻭﺿﺎﻉ ﻭﺣﺎﻻﺕ ﺍﻷﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺍﻟﺤﻔﺎﻅ ﻋﻠﻴﻬﺎ ﺃﺛﻨﺎﺀ ﺍﻟﺘﺸـــﻐﻴﻞ‪،‬‬ ‫ﻭﺳﺘﺰﻳﺪ ﺣﺘﻤﴼ ﻣﻦ ﻋﻤﺮﻫﺎ ﺍﻹﻓﺘﺮﺍﺿﻲ‪.‬‬

‫ﺗﻘﻨﻴﺎﺕﺣﺪﻳﺜﺔ‬

‫ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ‬

‫)‪(Colour Management‬‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﻣﻊ ﺯﻳﺎﺩﺓ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻷﻟﻮﺍﻥ ﻓـــﻲ ﺍﻟﻤﺮﺍﺣﻞ ﺍﻟﻤﺨﺘﻠﻔﺔ‬ ‫ﻟﻺﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ‪ ،‬ﺃﺻﺒﺢ ﺍﻟﺘﺤﻜﻢ ﻓﻴﻬـــﺎ ﻭﺇﺩﺍﺭﺗﻬﺎ ﺃﻣﺮﴽ‬

‫‪ -١‬ﻣﻠﻒ ﺍﻟﺨﺼﺎﺋﺺ ﺍﻟﻠﻮﻧﻴﺔ‪ :‬ﻭﻫﻮ ﻳﻘﻮﻡ ﺑﺘﻌﺮﻳﻒ‬

‫ﻭﻫـــﻮ ﺍﻷﻛﺜـــﺮ ﺇﺳـــﺘﺨﺪﺍﻣﴼ‪ ،‬ﻭﻓﻴـــﻪ ﻳﺘﻢ ﺗﻐﻴﻴـــﺮ ﺟﻤﻴﻊ‬

‫ﺍﻟﻤﺪﻯ ﺍﻟﻠﻮﻧﻰ ﺍﻟﺨﺎﺹ ﺑﺎﻟﺠﻬﺎﺯ ﻭﻛﻴﻔﻴﺔ ﻗﻴﺎﻡ ﺍﻟﺠﻬﺎﺯ‬

‫ﺍﻷﻟﻮﺍﻥ ﺍﻟﻮﺍﻗﻌﺔ ﺩﺍﺧﻞ ﺍﻟﻤﺪﻯ ﺍﻟﻠﻮﻧﻲ ﺍﻷﺻﻠﻲ ﻭﻟﻜﻦ‬

‫ﺣﻴﻮﻳﴼ ﻭﻣﻬﻤﴼ‪ ،‬ﻟﻬﺬﺍ ﺇﺗﺠﻬﺖ ﻣﻌﻈﻢ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ‬

‫ﺑﺘﺸـــﻮﻳﻪ ﻭﺗﺤﺮﻳـــﻒ ﺍﻷﻟﻮﺍﻥ‪ ،‬ﻛﻤﺎ ﻳﻘـــﻮﻡ ﺑﺮﺑﻂ ﻣﺪﻯ‬

‫ﻣﻊ ﺍﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﻋﻼﻗﺎﺗﻬﺎ ﻣﻌﴼ‪.‬‬

‫ﻓـــﻲ ﻫـــﺬﺍ ﺍﻟﻤﺠﺎﻝ ﺍﻟـــﻰ ﻣﺤﺎﻭﻟﺔ ﺍﻟﺒﺤـــﺚ ﻋﻦ ﺃﻓﻀﻞ‬

‫ﻟﻮﻧﻲ ﺧـــﺎﺹ ﺑﺎﻟﺠﻬﺎﺯ ﺑﻤﺪﻯ ﻟﻮﻧﻲ ﻗﻴﺎﺳـــﻲ ﻣﺤﺎﻳﺪ‬

‫ﺍﻟﺤﻠﻮﻝ ﻹﻧﺘﺎﺝﺍﻷﻟﻮﺍﻥﺑﺜﺒﺎﺗﻴﺔﻋﺎﻟﻴﺔ‪ ،‬ﻭﺫﻟﻚﻋﻦﻃﺮﻳﻖ‬

‫‪ -‬ﺇﻋﺎﺩﺓ ﺍﻟﺘﻨﻈﻴﻢ ﺍﻟﻠﻮﻧـــﻲ ﺍﻟﻤﻄﻠﻖ‪ :‬ﻭﻓﻴﻪ ﻳﺘﻢ‬

‫ﻻ ﻳﻌﺘﻤﺪ ﻋﻠﻰ ﺃﻳﺔ ﺃﺟﻬﺰﺓ‪.‬‬

‫ﻓﻘـــﺪ ﻛﻞ ﺍﻷﻟـــﻮﺍﻥ ﺍﻟﺘـــﻲ ﻻ ﻳﻤﻜﻦ ﻋﺮﺿﻬـــﺎ ﺩﺍﺧﻞ‬

‫ﺗﻄﻮﻳـــﺮ ﻭﺗﺤﺪﻳﺚ ﺃﻧﻈﻤـــﺔ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻠﻮﻧﻴﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﺑﺪﺃﺕ‬ ‫ﺑﺎﻟﻔﻌﻞ ﺗﻠﻌﺐ ﺩﻭﺭﴽ ﺣﻴﻮﻳﴼ ﻓﻲ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫‪ -٢‬ﻣﻌﺎﻟـــﺞ ﻣﻀﺎﻫـــﺎﺓ ﺍﻷﻟﻮﺍﻥ‪ :‬ﻭﻫـــﻮ ﺍﻟﻤﺎﻛﻴﻨﺔ‬

‫ﺍﻟﻤﺪﻯ ﺍﻟﻠﻮﻧﻲ ﺍﻟﻤﺴﺘﻬﺪﻑ‪.‬‬

‫ﺃﻭ ﻧﻤـــﻮﺫﺝ ﺇﺩﺍﺭﺓ ﺍﻷﻟـــﻮﺍﻥ ﺍﻟﺬﻱ ﻳﻌﺘﻤـــﺪ ﻋﻠﻰ ﻣﻠﻔﺎﺕ‬

‫ﻭﻷﻧﻈﻤـــﺔ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻠﻮﻧﻴﺔ ﺃﻫﻤﻴـــﺔ ﺧﺎﺻﺔ ﻓﻲ ﻣﺠﺎﻝ‬

‫‪ -‬ﺇﻋﺎﺩﺓ ﺍﻟﺘﻨﻈﻴﻢ ﺍﻟﻠﻮﻧﻲ ﺍﻟﻨﺴﺒﻲ‪ :‬ﻭﻓﻴﻪﻳﺘﻢﺗﺒﺪﻳﻞ‬

‫ﺍﻟﺨﺼﺎﺋﺺ ﺍﻟﻠﻮﻧﻴﺔ ﻟﺘﺮﺟﻤـــﺔ ﺍﻷﻟﻮﺍﻥ ﻣﻦ ﺟﻬﺎﺯ ﺍﻟﻰ‬

‫ﺃﻣﺎﻛﻦ ﺍﻷﻟﻮﺍﻥ ﺍﻟﺘﻲ ﺗﻘﻊ ﺧﺎﺭﺝ ﺍﻟﻤﺪﻯ ﺍﻟﻠﻮﻧﻲ ﺍﻟﺨﺎﺹ‬

‫ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻓﻤﺜﻠﻤﺎ ﻳﺨﺘﻠﻒ ﺇﺳﺘﻘﺒﺎﻝ ﺍﻷﻟﻮﺍﻥ‬

‫ﺁﺧﺮ ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﻣﺴـــﺎﺣﺔ ﺭﺑﻂ ﻣﻠﻔـــﺎﺕ ﺍﻟﺨﺼﺎﺋﺺ‬

‫ﺑﺠﻬـــﺎﺯ ﺍﻹﺧﺮﺍﺝ ﺍﻟﻰ ﺩﺍﺧﻞ ﺍﻟﻤﺪﻯ ﺍﻟﻤﺴـــﺘﻬﺪﻑ ﻣﻊ‬

‫ﻣﻦ ﺷـــﺨﺺ ﺍﻟﻰ ﺁﺧﺮ‪ ،‬ﻳﻌﺘﻤـــﺪ ﺃﻳﻀﴼ ﻛﻞ ﺟﻬﺎﺯ ﻓﻲ‬

‫ﺍﻟﻠﻮﻧﻴﺔ‪.‬‬

‫ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺩﺭﺟﺔ ﺍﻟﻠﻮﻥ ﻭﺇﺳﺘﻀﺎﺀﺗﻪ‪.‬‬

‫ﺍﻟﻤﺮﺍﺣـــﻞ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻋﻠـــﻰ ﻧﻈﺎﻡ ﻣﺨﺘﻠﻒ‬ ‫ﻟﻤﻌﺎﻟﺠﺔ ﻭﺇﻧﺘﺎﺝ ﺍﻷﻟﻮﺍﻥ‪.‬‬

‫‪ -٣‬ﺍﻟﺒﺮﺍﻣـــﺞ ﺍﻟﺘﻄﺒﻴﻘﻴـــﺔ‪ :‬ﻣﺜـــﻞ )ﺍﻵﺩﻭﺑـــﻲ‬

‫‪ -‬ﺇﻋﺎﺩﺓ ﺍﻟﺘﻨﻈﻴﻢ ﺍﻟﺘﺸـــﺒﻌﻲ‪ :‬ﻭﻓﻴﻪ ﻳﺘـــﻢ ﺗﻐﻴﻴﺮ‬

‫ﻓﻮﺗﻮﺷـــﻮﺏ( ﺍﻟﺘﻲ ﻳﺘﻢ ﻓﻴﻬﺎ ﺩﻣﺞ ﻭﺇﺳﺘﺨﺪﺍﻡ ﻣﻠﻔﺎﺕ‬

‫ﺍﻷﻟـــﻮﺍﻥ ﻛﻠﻬﺎ ﺍﻟﻰ ﺃﻓﺘﺢ ﺩﺭﺟﺔ ﺗﺸـــﺒﻊ ﻣﻤﻜﻨﺔ‪ ،‬ﺣﻴﺚ‬

‫ﻭﺣﺴـــﺐ ﺗﻌﺮﺑﻒ ﺟﻮﻧﺴـــﻮﻥ‪ ،‬ﻓـــﺈﻥ ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ ﻓﻲ‬

‫ﺍﻟﺨﺼﺎﺋﺺ ﺍﻟﻠﻮﻧﻴﺔ‪.‬‬

‫ﻳﻈـــﻞ ﺍﻟﺘﺸـــﺒﻊ ﺛﺎﺑﺘـــﴼ ﻭﻟﻜـــﻦ ﺩﺭﺟﺔ ﺍﻹﺳـــﺘﻀﺎﺀﺓ ﻗﺪ‬

‫ﺃﺑﺴـــﻂ ﻣﻌﺎﻧﻴﻬـــﺎ‪ ،‬ﻫـــﻲ ﻋﺒـــﺎﺭﺓ ﻋـــﻦ ﻋﻤﻠﻴﺔ ﺗﺸـــﻔﻴﺮ‬

‫ﺗﺘﻐﻴﺮ‪.‬‬

‫ﻟﻠﻤﻌﻠﻮﻣـــﺎﺕ ﺍﻟﻠﻮﻧﻴـــﺔ ﺑﻄﺮﻳﻘﺔ ﻭﺍﺿﺤـــﺔ‪ ،‬ﺛﻢ ﺗﺤﻮﻳﻞ‬

‫ﻭﻳﻘـــﻮﻝ ﻫﺎﻓـــﺮ ﺇﻥ ﺃﻱ ﻧﻈـــﺎﻡ ﻹﺩﺍﺭﺓ ﺍﻷﻟـــﻮﺍﻥ ﻳﻘـــﻮﻡ‬

‫ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻣﻦ ﺫﻟﻚ ﺍﻟﻨﻈﺎﻡ ﺍﻟﺸﻔﺮﻱ ﺍﻟﻰ ﻧﻈﺎﻡ ﺁﺧﺮ‬

‫ﺑﺘﻨﻔﻴﺬ ﺳﻠﺴـــﻠﺔ ﻣﻦ ﺍﻟﺘﺤﻮﻳـــﻼﺕ ﻭﺍﻟﺘﺮﺟﻤﺔ ﺍﻟﻠﻮﻧﻴﺔ‬

‫ﻟﻌـــﺐ ﺇﺗﺤـــﺎﺩ ﺁﻱ ﺳـــﻲ ﺳـــﻲ ﺍﻟﺪﻭﻟـــﻲ )‪،(ICC‬‬ ‫‪International‬‬

‫ﺑﺤﻴﺚ ﻳﺘـــﻢ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﺍﻷﻟـــﻮﺍﻥ ﺍﻟﻤﻄﻠﻮﺑﺔ ﻓﻲ‬

‫ﺍﻟﻤﺪﻯ ﺍﻟﻠﻮﻧﻲ ﺍﻟﺨﺎﺹ ﺑﺠﻬﺎﺯ ﺍﻹﺩﺧﺎﻝ ﺍﻟﻰ ﻣﺴﺎﺣﺔ‬

‫ﻧﻬﺎﻳﺔ ﺍﻷﻣﺮ‪.‬‬

‫ﺗﺒـــﺎﺩﻝ ﻣﻠﻔـــﺎﺕ ﺍﻟﺨﺼﺎﺋـــﺺ ﺍﻟﻠﻮﻧﻴـــﺔ‪ ،‬ﺑﺎﺳـــﺘﺨﺪﺍﻡ‬

‫ﺑﺎﺷـــﺘﺮﺍﻙ ﺑﻌﺾ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ‬

‫ﺇﻥ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ ﻛﻞ ﺟﻬﺎﺯ ﻫﻲ ﺍﻟﺘﻲ ﺗﺤﺪﺩ‬

‫ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﺍﻟﺨﺎﺻـــﺔ ﺑﺎﻟﺠﻬـــﺎﺯ ﻭﺍﻟﻤﺨﺰﻧـــﺔ ﺩﺍﺧـــﻞ‬

‫ﻣﺜـــﻞ )ﺁﺩﻭﺑﻲ( ﻭ )ﺃﺟﻔــــﺎ( ﻭ)ﺁﺑــــﻞ(‪ ،‬ﺩﻭﺭﴽ ﻫﺎﻣﴼ ﻓﻲ‬

‫ﻣﺪﻯ ﺍﻷﻟﻮﺍﻥ ﺍﻟﺬﻱ ﻳﺴﺘﻄﻴﻊ ﺫﻟﻚ ﺍﻟﺠﻬﺎﺯ ﻣﺴﺤﻪ ﺃﻭ‬

‫ﺍﻟﻤﻠـــﻒ ﺍﻟﺨﺼﺎﺋﺼﻲ‪ ،‬ﺛﻢ ﻳﻘﻮﻡ ﺑﻌﺪ ﺫﻟـــﻚ ﺑﺎﻟﺘﺮﺟﻤﺔ‬

‫ﺇﻧﺘﺎﺝ ﻭﺇﺳﺘﺨﺪﺍﻡ ﻣﻠﻔﺎﺕ )‪ (ICC‬ﻟﻠﺨﺼﺎﺋﺺ ﺍﻟﻠﻮﻧﻴﺔ‪،‬‬

‫ﻋﺮﺿﻪ ﺃﻭ ﻃﺒﺎﻋﺘﻪ‪ ،‬ﻣﻤﺎ ﻳﺠﻌﻞ ﻣﻦ ﺍﻟﻤﺴﺘﺤﻴﻞ ﺇﻧﺘﺎﺝ‬

‫ﻣﻦ ﻣﺴـــﺎﺣﺔ ﺗﺒـــﺎﺩﻝ ﺍﻟﻤﻠﻔـــﺎﺕ ﺍﻟﻰ ﺍﻟﻤـــﺪﻯ ﺍﻟﻠﻮﻧﻲ‬

‫ﻭﺍﻟﺘـــﻲ ﺃﺻﺒﺤـــﺖ ﺍﻷﺩﺍﺓ ﺍﻟﻘﻴﺎﺳـــﻴﺔ ﻓـــﻲ ﺻﻨﺎﻋـــﺎﺕ‬

‫ﺍﻟﻠﻮﻥ ﺫﺍﺗﻪ ﻋﻠﻰ ﻋﺪﺓ ﺃﺟﻬﺰﺓ ﻣﺨﺘﻠﻔﺔ ﺑﺪﻭﻥ ﺇﺳﺘﺨﺪﺍﻡ‬

‫ﺍﻟﺨـــﺎﺹ ﺑﺠﻬﺎﺯ ﺍﻹﺧـــﺮﺍﺝ‪ ،‬ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‬

‫ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻭﻫﻲ ﺗﻌﻤﻞ ﻣﻊ ﺟﻤﻴﻊ ﺍﻷﺟﻬﺰﺓ ﻭﺍﻷﻧﻈﻤﺔ‬

‫ﻧﻈﺎﻡ ﻹﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ‪ .‬ﻟﻘﺪ ﺗﺄﻛﺪ ﺻﻌﻮﺑﺔ ﺑﻞ ﻭﺇﺳﺘﺤﺎﻟﺔ‬

‫ﺍﻟﻤﻌﺮﻭﻓـــﺔ ﻋـــﻦ ﺍﻟﺠﻬـــﺎﺯ ﻭﺍﻟﻤﺨﺰﻧـــﺔ ﺩﺍﺧـــﻞ ﺍﻟﻤﻠﻒ‬

‫ﻭﻟﻬﺎ ﺻﻔﺎﺕ ﻗﻴﺎﺳﻴﺔ ﻣﻔﺘﻮﺣﺔ ﻣﺤﺎﻳﺪﺓ‪.‬‬

‫ﺇﻧﺘﺎﺝ ﺃﻟﻮﺍﻥ ﺛﺎﺑﺘﺔ ﻣﺘﻮﻗﻌﺔ ﻋﻠﻰ ﺃﺟﻬﺰﺓ ﻣﺨﺘﻠﻔﺔ‪ ،‬ﺑﺴﺒﺐ‬

‫ﺍﻟﺨﺼﺎﺋﺼﻲ ﺍﻟﺨﺎﺹ ﺑﻪ‪.‬‬

‫ﻭﺗﻮﺟﺪ ﻓﻲ ﺍﻷﺳﻮﺍﻕ ﺍﻟﻴﻮﻡ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺑﺮﺍﻣﺞ ﻭﺃﻧﻈﻤﺔ‬

‫ﺇﺧﺘـــﻼﻑ ﺍﻟﻤـــﺪﻯ ﺍﻟﻠﻮﻧﻲ ﻟﻜﻞ ﺟﻬـــﺎﺯ ﻭﺇﻧﺤﺮﺍﻓﻪ ﻋﻦ‬

‫ﻭﺗﺴـــﻤﺢ ﻣﻌﻈـــﻢ ﺃﻧﻈﻤـــﺔ ﻭﺑﺮﺍﻣـــﺞ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻠﻮﻧﻴـــﺔ‬

‫ﺍﻹﺩﺍﺭﺓ ﺍﻟﻠﻮﻧﻴـــﺔ‪ ،‬ﺑﻌﻀﻬﺎ ﻣﺘﺨﺼـــﺺ ﻓﻲ ﺑﻨﺎﺀ ﻭﺇﻧﺘﺎﺝ‬

‫ﺍﻷﺩﺍﺀ ﺍﻟﻘﻴﺎﺳـــﻲ ﻟﻪ‪ .‬ﻭﻳﻤﻜﻦ ﻓﻘﻂ ﺍﻟﺘﻐﻠﺐ ﻋﻠﻰ ﻫﺬﻩ‬

‫ﻟﻤﺴـــﺘﺨﺪﻣﻴﻬﺎ ﺑﺈﻋـــﺎﺩﺓ ﺗﻨﻈﻴـــﻢ ﻣﻮﺍﻗـــﻊ ﺍﻷﻟـــﻮﺍﻥ‬

‫ﻣﻠﻔـــﺎﺕ ﺍﻟﺨﺼﺎﺋـــﺺ ﺍﻟﻠﻮﻧﻴـــﺔ ﺍﻟﺨﺎﺻﺔ ﺑﻨـــﻮﻉ ﻭﺍﺣﺪ‬

‫ﺍﻟﻤﺸﺎﻛﻞ ﻭﺇﻧﺘﺎﺝ ﺍﻷﻟﻮﺍﻥ ﺍﻟﺜﺎﺑﺘﺔ ﻭﺍﻟﻤﺘﻮﻗﻌﺔ ﺑﺎﺳﺘﺨﺪﺍﻡ‬

‫ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﻃـــﺮﻕ ﻣﺨﺘﻠﻔﺔ ﺣﺴـــﺐ ﻧﻮﻋﻴـــﺔ ﺍﻟﺼﻮﺭ‬

‫ﻣـــﻦ ﺍﻷﺟﻬـــﺰﺓ ﻣﺜـــﻞ ﺃﺟﻬـــﺰﺓ ﺍﻹﺩﺧـــﺎﻝ ﺃﻭ ﺍﻹﺧﺮﺍﺝ‬

‫ﺍﻟﻤﺴﺘﺨﺪﻣﺔ‪ ،‬ﻭﺃﻫﻢ ﺃﻧﻮﺍﻉ ﺇﻋﺎﺩﺓ ﺍﻟﺘﻨﻈﻴﻢ ﻫﻲ‪:‬‬

‫ﺃﻭ ﺷﺎﺷـــﺎﺕ ﺍﻟﻌـــﺮﺽ ﻓﻘـــﻂ‪ ،‬ﻭﻟﻜﻦ ﻟـــﺪﻯ ﻣﻌﻈﻤﻬﺎ‬

‫ﺃﻧﻈﻤﺔ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻠﻮﻧﻴﺔ‪.‬‬ ‫ﻭﺣﺴـــﺐ ﺗﻌﺮﻳﻒ ﻛﻴﺮﺍﻥ‪ ،‬ﺗﺘﻜـــﻮﻥ ﻫﺬﻩ ﺍﻷﻧﻈﻤﺔ ﻣﻦ‬ ‫ﺛﻼﺛﺔ ﻋﻨﺎﺻﺮ ﺭﺋﻴﺴﻴﺔ ﻫﻲ‪:‬‬

‫ﺇﺧﺘﺼـــﺎﺭ‬

‫)‪Color‬‬

‫ﺇﻣﻜﺎﻧـــﺎﺕ ﺑﻨـــﺎﺀ ﻭﺇﺧـــﺮﺍﺝ ﺍﻟﻤﻠﻔـــﺎﺕ ﺍﻟﺨﺎﺻـــﺔ ﺑـــﻜﻞ‬ ‫‪ -‬ﺇﻋﺎﺩﺓ ﺍﻟﺘﻨﻈﻴﻢ ﺍﻟﻔﻮﺗﻮﻏﺮﺍﻓﻲ )ﺍﻹﺩﺭﺍﻛﻲ(‪:‬‬

‫ﺍﻷﺟﻬﺰﺓ ﻭﺍﻷﻧﻈﻤﺔ‪.‬‬

‫‪ME Printer February 2009‬‬

‫ﻳﺘﻨﺎﺳـــﺐ ﻣﻊ ﺍﻟﺠﻬﺎﺯ ﺍﻟﺬﻱ ﻳﻘـــﻮﻡ ﺑﺘﺮﺟﻤﺔ ﺍﻷﻟﻮﺍﻥ‪،‬‬

‫ﺑﻴـــﻦ ﺍﻷﺟﻬﺰﺓ ﺍﻟﻤﺨﺘﻠﻔـــﺔ‪ ،‬ﻓﻬﻮ ﻳﺘﺮﺟـــﻢ ﺻﻮﺭﺓ ﻣﻦ‬

‫ﻭﻫـــﻮ‬

‫‪ ،(Consortium‬ﻭﺍﻟـــﺬﻱ ﺃﻧﺸـــﻰﺀ ﻓﻲ ﻋﺎﻡ ‪١٩٩٣‬‬

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‫ﻣﺸﻬﺪ ﻃﺒﺎﻋﻲ‬

‫ﺍﻟﺤﺮﺏ ﻓﻲ ﻏﺰﺓ‬

‫ﻓﻠﺴﻄﻴـﻦ‪ :‬ﺍﻟﺪﻣـﺎﺭ‬ ‫ﻳﻀﺮﺏ ﺍﻟﺒﻨـﻰ ﺍﻟﺘﺤﺘﻴـﺔ‬ ‫ﻓـﻲ ﻗﻄﺎﻉ ﻏـﺰﺓ‬ ‫ﺍﻟﺤﺼﺎﺭ ﺍﻹﺳـــﺮﺍﺋﻴﻠﻲ ﻋﻠﻰ ﺍﻟﻘﻄﺎﻉ ﻟﻢ ﻳﺴـــﺘﺜﻦ ﺣﺘﻰ‬ ‫ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻤﺪﺍﺭﺱ ﻭﺍﻟﻤﺼﺎﻧﻊ‬ ‫ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻤﻮﺍﻗﻊ ﻟﻠﻘﺼﻒ ﺃﺛﻨﺎﺀ ﺍﻟﻌﺪﻭﺍﻥ ﺍﻹﺳﺮﺍﺋﻴﻠﻲ‬

‫ﺍﻷﻧﻔﺎﻕ‪ ،‬ﻭﻫﻮ ﻣﺎ ﺗﺴﺒﺐ ﺑﻤﺸﺎﻛﻞ ﻋﺪﻳﺪﺓ ﻷﺻﺤﺎﺏ‬

‫ﺍﻷﺧﻴـــﺮ ﻋﻠﻰ ﻣﺪﻳﻨﺔ ﻏﺰﺓ‪ ،‬ﻭﺇﻧﻪ ﻟﻤﻦ ﺍﻟﺼﻌﺐ ﺑﻤﻜﺎﻥ‬

‫ﺍﻟﻤﻄﺎﺑﻊ ﻭﺍﻟﻤﻮﺭﺩﻳﻦ ﻋﻠﻰ ﺣﺪ ﺳﻮﺍﺀ“‪.‬‬

‫ﺗﺴ ّﺒﺐ ﺍﻟﻬﺠﻮﻡ ﺍﻹﺳﺮﺍﺋﻴﻠﻲ ﺍﻷﺧﻴﺮ ﻋﻠﻰ ﻗﻄﺎﻉ ﻏﺰﺓ‬ ‫ﺍﻟﺒﻨﻴﺔ ﺍﻻﺳﺎﺳـــﻴﺔ ﻓﻲ ﺍﻟﻤﺪﻳﻨﺔ ﻓﻲ ﺣﺎﻟﺔ ﻣﻦ ﺍﻟﺸـــﻠﻞ‬

‫ﺇﺣﺼـــﺎﺀ ﻋﺪﺩ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘـــﻲ ﺩﻣﺮﺕ ﺧﻼﻝ ﺍﻟﻌﺪﻭﺍﻥ‪.‬‬

‫ﻭﻛﺎﻥ ﺍﻟﺤﻈﺮ ﺍﻟﺬﻱ ﻓﺮﺿﺘﻪ ﺇﺳﺮﺍﺋﻴﻞ ﻓﻲ ﻋﺎﻡ ‪٢٠٠٧‬‬

‫ﺍﻟﺘﺎﻡ‪ .‬ﻭُﺑﻌﻴﺪ ﺇﻋﻼﻥ ﺇﺳﺮﺍﺋﻴﻞ ﻭﻗﻒ ﺇﻃﻼﻕ ﺍﻟﻨﺎﺭ ﻣﻦ‬

‫ﻓﺎﻟﻘﻄـــﺎﻉ ﺑﺎﻟﻜﺎﻣﻞ ﻭﺍﻗﻊ ﺗﺤﺖ ﺍﻟﻨﻴـــﺮﺍﻥ ﻭﺍﻟﺼﻮﺍﺭﻳﺦ‬

‫ﻋﻠﻰ ﺩﺧﻮﻝ ﻭﺭﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻰ ﻗﻄﺎﻉ ﻏﺰﺓ ﻗﺪ ﺗﺴﺒﺐ‬

‫ﺑﺨﺴـــﺎﺋﺮ ﻓﺎﺩﺣﺔ ﻓـــﻲ ﺍﻷﺭﻭﺍﺡ ﻭﺍﻟﻤﻤﺘﻠﻜﺎﺕ‪ ،‬ﻓﺘﺮﻙ‬

‫ﺟﺎﻧـــﺐ ﻭﺍﺣﺪ‪ ،‬ﺑﺪﺃ ﺣﺠﻢ ﺍﻟﺪﻣـــﺎﺭ ﺍﻟﺬﻱ ﻟﺤﻖ ﺑﺎﻟﻘﻄﺎﻉ‬

‫ﺍﻟﺪﻛﺘﻮﺭ ﻣﺤﻤﻮﺩ ﻣﺼﻄﻔﻰ‬

‫ﺗﺴﻘﻂ ﻋﻠﻰ ﻛﻞ ﺷﺒﺮ ﻓﻲ ﺍﻟﻤﺪﻳﻨﺔ“‪.‬‬

‫ﻓـــﻲ ﻋـــﺪﻡ ﺣﺼﻮﻝ ﻗﺮﺍﺑـــﺔ ﺍﻟــــ ‪ ٢٠٠,٠٠٠‬ﻣـــﻦ ﻃﻠﺒﺔ‬

‫ُﻘـــﺪﺭ ﺗﻜﺎﻟﻴـــﻒ ﺇﻋـــﺎﺩﺓ ﺍﻹﻋﻤﺎﺭ‬ ‫ﻳﺘﺠﻠـــﻰ ﻟﻠﻌﻴـــﺎﻥ‪ ،‬ﻭﺗ ّ‬

‫ﻭﺃﺿـــﺎﻑ‪” :‬ﻳﻮﺟـــﺪ ﻓﻲ ﻏـــﺰﺓ ﻣﻄﺒﻌﺘﺎﻥ ﺭﺋﻴﺴـــﻴﺘﺎﻥ‪،‬‬

‫ﺍﻟﻤـــﺪﺍﺭﺱ ﻋﻠـــﻰ ﺍﻟﻜﺘﺐ ﺍﻟﺘـــﻲ ﻳﺤﺘﺎﺟﻮﻧﻬـــﺎ‪ .‬ﺣﻴﺚ‬

‫ﺣﺴـــﺐ ﺗﻘﺪﻳﺮﺍﺕ ﻣﻜﺘﺐ ﺍﻻﺣﺼﺎﺋﻴﺎﺕ ﺍﻟﻔﻠﺴﻄﻴﻨﻲ‬ ‫ﺑﻤﻠﻴﺎﺭﺍﺕ ﺍﻟﺪﻭﻻﺭﺍﺕ‪.‬‬

‫ﻫﻤﺎ ﻣﻄﺒﻌـــﺔ ﺍﻟﻬﻴﺌﺔ ﺍﻟﺨﻴﺮﻳﺔ ﻭﻣﻄﺒﻌـــﺔ ﺍﻷﺧ ّﻮﺓ‪ .‬ﺃﻣﺎ‬

‫ﺭﻓﻀﺖ ﺇﺳﺮﺍﺋﻴﻞ ﺍﻟﺴﻤﺎﺡ ﻟﺨﻤﺲ ﺷﺎﺣﻨﺎﺕ ﻣﺤﻤﻠﺔ‬

‫ﻣﻄﺒﻌﺔ ﺍﻟﺮﻧﺘﻴﺴـــﻲ ﺍﻟﺘﻲ ﺗﻌﺮﺿـــﺖ ﻟﻠﻘﺼﻒ ﻣﺆﺧﺮﴽ‪،‬‬

‫ﻭﻟـــﻢ ﺗﻘﺘﺼـــﺮ ﺍﻷﻫـــﺪﺍﻑ ﺍﻟﺘـــﻲ ﻗﺼﻔﺘﻬـــﺎ ﺇﺳـــﺮﺍﺋﻴﻞ‬

‫ﻓﻬﻲ ﻣﺼﻨﻔﺔ ﺿﻤﻦ ﻓﺌﺔ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺘﻮﺳـــﻄﺔ‪ .‬ﻣﻦ‬

‫ﺑﻮﺣﺸـــﻴﺔ ﻋﻠﻰ ﺍﻟﻤﺴـــﺎﻛﻦ ﻭﺍﻟﻤﺮﺍﻓﻖ ﺍﻟﻌﺎﻣﺔ‪ ،‬ﻓﻘﺎﻣﺖ‬

‫ﺍﻟﻮﺍﺿـــﺢ ﺃﻥ ﺍﻟﻌﺪﻭﺍﻥ ﺍﻹﺳـــﺮﺍﺋﻴﻠﻲ ﻋﻠـــﻰ ﺍﻟﻘﻄﺎﻉ ﻻ‬

‫ﺃﻳﻀﴼ ﺑﺈﺳﺘﻬﺪﺍﻑ ﻭﺳﺎﺋﻞ ﺍﻹﻋﻼﻡ ﺍﻟﺘﻲ ﻟﺪﻳﻬﺎ ﻣﻜﺎﺗﺐ‬

‫ﻳﺴـــﺘﻬﺪﻑ ﺍﻟﻤﻄﺎﺑﻊ ﺑﺎﻟﺬﺍﺕ‪ ،‬ﻓﺎﻷﺿﺮﺍﺭ ﺍﻟﺘﻲ ﻟﺤﻘﺖ‬

‫ﺻﺤﻒ ﺗﺤﺖ ﻭﻃﺄﺓ ﺍﻟﻈﺮﻭﻑ ﺍﻟﺤﺎﻟﻴﺔ ﺍﻟﺘﻲ ﺗﺸﻬﺪﻫﺎ‬

‫ﻓﻲ ﻏﺰﺓ ﻛﺼﺤﻴﻔﺔ ﺍﻟﺮﺳـــﺎﻟﺔ ﺍﻷﺳـــﺒﻮﻋﻴﺔ‪ ،‬ﻭﺻﺤﻴﻔﺔ‬

‫ﺑﺎﻟﻘﻄﺎﻉ ﺗﻤﺜﻞ ﺟﺰﺀﴽ ﻣﻦ ﺍﻟﺪﻣﺎﺭ ﺍﻟﺬﻱ ﺷﻬﺪﻩ ﺍﻟﻘﻄﺎﻉ‬

‫ﻏـــﺰﺓ‪ .‬ﻓﺄﻏﻠﺐ ﺍﻟﺼﺤـــﻒ ﻛﺎﻧﺖ ﺗﺼﺪﺭ ﻓﻲ ﺍﻟﺴـــﺎﺑﻖ‬

‫ﺍﻟﻘـــﺪﺱ‪ ،‬ﻭﻭﻛﺎﻟﺔ ﺍﻷﻧﺒﺎﺀ ﺍﻟﻜﻮﻳﺘﻴـــﺔ‪ ،‬ﻭﺗﻠﻔﺰﻳﻮﻥ ﺑﺮﺱ‬

‫ﺑﺎﻟﻜﺎﻣﻞ“‪.‬‬

‫ﻓـــﻲ ﺍﻟﻤﺤﺎﻓﻈﺎﺕ ﺍﻟﺸـــﻤﺎﻟﻴﺔ ﻗﺒﻞ ﺃﻥ ﻳﺘـــﻢ ﺗﻮﺯﻳﻌﻬﺎ‬

‫ﺗﻲ ﻓﻲ ﻭﻗﻨﺎﺓ ﺍﻟﻌﺎﻟﻢ‪ .‬ﻛﻤﺎ ﻗﺼﻔﺖ ﺍﻟﻄﺎﺋﺮﺍﺕ ﺍﻟﺤﺮﺑﻴﺔ‬ ‫ﺍﻻﺳﺮﺍﺋﻴﻠﻴﺔ ﻣﻄﺒﻌﺔ ﺍﻟﺮﻧﺘﻴﺴﻲ ﺍﻟﻮﺍﻗﻌﺔ ﺑﺸﺎﺭﻉ ﺍﻟﻨﺼﺮ‬

‫ﻭﻳﺒ ّﻴـــﻦ ﺧﻠﻴﻔﺔ ﺍﻟﻤﺼﺎﻋﺐ ﺍﻟﺘﻲ ﺗﻮﺍﺟﻪ ﻗﻄﺎﻉ ﺻﻨﺎﻋﺔ‬

‫ﻓـــﻲ ﺍﻟﻘﻄﺎﻉ‪ .‬ﻭﺑﺎﺕ ﺇﻋﺘﻤﺎﺩ ﺃﻏﻠـــﺐ ﺍﻟﻨﺎﺱ ﻓﻲ ﺗﻠﻘﻲ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﻲ ﻏﺰﺓ ﻣﻨـــﺬ ﻓﺮﺽ ﺍﻟﺤﺼـــﺎﺭ ﻋﻠﻴﻬﺎ ﻓﻲ‬

‫ﻭﺳـــﻂ ﻣﺪﻳﻨﺔ ﻏﺰﺓ‪ ،‬ﻭﺍﻟﺘﻲ ﻳﺘﻢ ﻓﻴﻬﺎ ﻃﺒﺎﻋﺔ ﺻﺤﻴﻔﺔ‬

‫ﺍﻟﻌﺎﻣﻴﻦ ﺍﻟﻤﺎﺿﻴﻴﻦ‪ .‬ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﻟﻘﺪ‬

‫‪ME Printer February 2009‬‬

‫ﺍﻟﺮﺳﺎﻟﺔ ﺍﻟﺼﺎﺩﺭﺓ ﻋﻦ ﺣﺮﻛﺔ ﺣﻤﺎﺱ‪.‬‬

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‫ﺗﺴـــ ّﺒﺒﺖ ﺷـــﺤﺔ ﺍﻷﺣﺒﺎﺭ ﻭﻭﺭﻕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻤﻌﺪﺍﺕ‬

‫ﻭﺃﻓﺎﺩ ﺷﻬﻮﺩ ﻋﻴﺎﻥ ﺑﺎﻧﺪﻻﻉ ﺣﺮﻳﻖ ﻛﺒﻴﺮ ﻓﻲ ﺍﻟﻤﻄﺒﻌﺔ‬

‫ﻭﻗﻄـــﻊ ﺍﻟﻐﻴـــﺎﺭ ﻓـــﻲ ﺇﻟﺤـــﺎﻕ ﺃﺿـــﺮﺍﺭ ﺑﺎﻟﻜﺜﻴـــﺮ ﻣـــﻦ‬

‫ﻭﺗﺪﻣﻴﺮ ﺃﺟﺰﺍﺀ ﻭﺍﺳـــﻌﺔ ﻣﻨﻬﺎ‪ ،‬ﻭﺑﺄﻥ ﺳـــﻴﺎﺭﺍﺕ ﺍﻹﻃﻔﺎﺀ‬

‫ﺍﻟﻄﺒﺎﻋﻴﻦ‪ ،‬ﻭﻛﺎﻧـــﺖ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺼﻐﻴﺮﺓ ﺍﻷﻛﺜﺮ ﺗﻀﺮﺭﴽ‬

‫ﻛﺎﻧﺖ ﺗﺤﺎﻭﻝ ﺍﻟﺴﻴﻄﺮﺓ ﻋﻠﻰ ﺍﻟﺤﺮﻳﻖ‪ .‬ﻓﻲ ﺣﻴﻦ ﻟﻢ‬

‫ﺑﻬـــﺬﻩ ﺍﻷﺯﻣﺔ‪ .‬ﺑﺎﺗﺖ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻮﺭﻗﻴﺔ ﻓﻲ ﻏﺰﺓ ﻋﻤﻠﺔ‬

‫ﺧـــﺺ ﺑﻪ ﻣﺠﻠﺘﻨـــﺎ‪ ،‬ﻗـــﺎﻝ ﺍﻟﺪﻛﺘﻮﺭ‬ ‫ﻭﻓـــﻲ ﺣﺪﻳـــﺚ ﻟﻪ‬ ‫ّ‬

‫ﻧـــﺎﺩﺭﺓ‪ ،‬ﻭﻓـــﻲ ﺍﻟﻤﻘﺎﺑﻞ ﻛﺎﻧﺖ ﺃﻏﻠﺐ ﺃﻋﻤـــﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺘﺠﺎﺭﻳﺔ ﺗﻨ ّﻔﺬ ﻋﻠﻰ ﺍﻟﺒﻼﺳـــﺘﻴﻚ‪ .‬ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺫﻟﻚ‪،‬‬

‫ﺗﺮﺩ ﺃﻧﺒﺎﺀ ﺣﻮﻝ ﻭﻗﻮﻉ ﺇﺻﺎﺑﺎﺕ ﺟﺮﺍﺀ ﻫﺬﺍ ﺍﻟﻘﺼﻒ‪.‬‬ ‫ﻣﺤﻤﻮﺩ ﺧﻠﻴﻔـــﺔ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﻓﻲ ﻭﺯﺍﺭﺓ‬

‫ﺍﻹﻋﻼﻡ ﺍﻟﻔﻠﺴـــﻄﻴﻨﻴﺔ ﻓـــﻲ ﻗﻄﺎﻉ ﻏـــﺰﺓ‪” :‬ﺗﻌﺮﺿﺖ‬

‫ﻧﺠﺤﺖ ﺑﻌﺾ ﺍﻟﻤﻄﺎﺑﻊ ﻓـــﻲ ﺗﺄﻣﻴﻦ ﺍﺣﺘﻴﺎﺟﺎﺗﻬﺎ ﻣﻦ‬ ‫ﻭﺭﻕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻣـــﻦ ﺧـــﻼﻝ ﺗﻬﺮﻳﺒـــﻪ ﺍﻟﻰ ﻏـــﺰﺓ ﻋﺒﺮ‬

‫ﺑﺎﻟـــﻮﺭﻕ ﺍﻟﺪﺧﻮﻝ ﺍﻟﻰ ﻏﺰﺓ ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺣﺎﺟﺔ ﺍﻟﻘﻄﺎﻉ‬ ‫ﺍﻟﻤﺎﺳﺔ ﺍﻟﻴﻬﺎ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳﻴﺔ‪.‬‬

‫ﻭﺧﺘﻢ ﺧﻠﻴﻔﺔ ﺣﺪﻳﺜﻪ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻣﻦ ﺍﻟﺼﻌﺐ ﺟﺪﴽ ﺇﺻﺪﺍﺭ‬

‫ﺍﻷﺧﺒـــﺎﺭ ﻋﻠﻰ ﻭﺳـــﺎﺋﻞ ﺍﻹﻋـــﻼﻡ ﺍﻟﺒﺪﻳﻠـــﺔ ﻛﺎﻟﻘﻨﻮﺍﺕ‬ ‫ﺍﻟﻔﻀﺎﺋﻴﺔ ﻭﺍﻟﻤﺤﻄﺎﺕ ﺍﻹﺫﺍﻋﻴﺔ“‪.‬‬

‫ﻣﺮﺑﻌﴼ ﻓﻲ ﻋﺎﻡ ‪ ،٢٠٠٨‬ﻭﺑﻠﻐﺖ ﻧﺴـــﺒﺔ ﺇﺭﺗﻔﺎﻉ ﺍﻟﺤﺠﻢ‬

‫ﻟﻜﻲ ﻳﺴـــﺘﻔﻴﺪ ﻣﻨﻬـــﺎ ﺍﻟﻌﻤﻴﻞ ﺍﻹﺳـــﺘﻔﺎﺩﺓ ﺍﻟﻘﺼﻮﻯ‪،‬‬

‫ﺗﻄﻮﺭﺕ ﺑﺸـــﻜﻞ ﻣﺬﻫﻞ‪” ،‬ﻓﻔﻲ ﻋـــﺎﻡ ‪ ١٩٩٥‬ﻛﺎﻧﺖ‬

‫ﺍﻟﺴﻨﻮﻱ ﺍﻟﻰ ‪.٪١٢‬‬

‫ﻛﻞ ﺣﺴﺐ ﺇﺣﺘﻴﺎﺟﺎﺗﻪ ﻭﻣﺘﻄﻠﺒﺎﺗﻪ‪.‬‬

‫ﺩﻗﺔ ﺍﻟﻄﺒﺎﻋﺔ ‪ ١٨‬ﻧﻘﻄﺔ ﻓﻲ ﺍﻟﺒﻮﺻﺔ ﻣﺴﺘﺨﺪﻣﺔ ﺣﺒﺮ‬

‫ﻭﺃﺷﺎﺭ ﺃﻧﻮﺭ ﺍﻟﻰ ﺃﻥ ﺣﺼﺔ ﺷﺮﻛﺘﻪ ﻓﻲ ﺳﻮﻕ ﺍﻟﺨﺎﻣﺎﺕ‬

‫ﻭﻳﺆﻛﺪ ﺍﻟﻤﻬﻨﺪﺱ ﺃﺩﻭﺍﺭﺩ ﻣﻴﻼﺩ‪ ،‬ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ‬

‫ﺫﻭ ﻗﺎﻋﺪﺓ ﻣﺬﻳﺒﻴﺔ ﻭﻛﺎﻧﺖ ﺍﻟﻨﺘﺎﺋﺞ ﺁﻧﺬﺍﻙ ﻣﻘﺒﻮﻟﺔ ﺟﺪﴽ‬

‫ﺍﻟﻤﺼﺮﻱ ﺑﻠﻐـــﺖ ‪ ،٪٣٥‬ﺃﻱ ﺣﻮﺍﻟﻲ ‪ ١,٩٥٥‬ﻣﻠﻴﻮﻥ‬

‫ﺷﺮﻛﺘﻲ ﺳﻜﺮﻳﻦ ﺳﻨﺘﺮ ﻟﻠﺘﺠﻬﻴﺰﺍﺕ ﺍﻟﻔﻨﻴﺔ )ﺃﻧﺸﺌﺖ‬

‫ﻭﻟـــﻢ ﻧﻜﻦ ﻧﺘﺨﻴـــﻞ ﺍﺑﺪﴽ ﺃﻥ ﺗﺼﻞ ﺩﻗـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻰ‬

‫ﻣﺘـــﺮﴽ ﻣﺮﺑﻌـــﴼ‪ ،‬ﻣﻀﻴﻔـــﴼ ﺃﻥ ﺧﺎﻣﺔ ﺍﻟﺒﺎﻧـــﺮ ﺗﻤﺜﻞ ﻧﺼﻒ‬

‫ﻓـــﻲ ﻋـــﺎﻡ ‪ (١٩٨٠‬ﻭﻣﻴﺪﻳـــﺎ ﺟﺖ ﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻼﻓﺘﺎﺕ‬

‫ﺧـــﻼﻝ ‪ ١٠‬ﺳـــﻨﻮﺍﺕ ﺇﻟﻰ ‪ ١,٢٠٠‬ﻧﻘﻄـــﺔ ﻓﻰ ﺍﻟﺒﻮﺻﺔ‬

‫ﺇﺳـــﺘﻬﻼﻙ ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺼﺮﻱ‪ ،‬ﻭﺍﻟﻔﻠﻜـــﺲ ﺑﺤﻮﺍﻟﻲ‬

‫ﺍﻟﺨﺎﺭﺟﻴـــﺔ ﻭﺍﻟﺪﺍﺧﻠﻴـــﺔ )ﺃﻧﺸـــﺌﺖ ﻓﻲ ﻋـــﺎﻡ ‪،(١٩٩٩‬‬

‫ﻛﻤﺎ ﻫﻮ ﺍﻟﺤﺎﻝ ﻋﻠﻴﻪ ﺍﻵﻥ“‪.‬‬

‫ﺗﻘﺪﺭ ﺑـ ‪.٪١٠‬‬ ‫‪ ،٪٣٥‬ﺑﻴﻨﻤﺎ ﺟﺎﺀ ﺍﻟﻔﻴﻨﻴﻞ ﺛﺎﻟﺜﴼ ﺑﻨﺴﺒﺔ ّ‬

‫ﻋﻠـــﻰ ﺃﻥ ﺳـــﻮﻕ ﻃﺒﺎﻋـــﺔ ﺍﻟﻼﻓﺘﺎﺕ ﻛﺒﻴـــﺮﺓ ﺍﻟﺤﺠﻢ‬

‫ﻭﻭﻓﻘﴼ ﻟﻌﺒﺪ ﺍﻟﻤﻨﻌﻢ‪ ،‬ﻇﻠﺖ ﺃﻋـــﺪﺍﺩ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣـــﻦ ﺟﺎﻧﺒﻪ‪ ،‬ﻳﺆﻛـــﺪ ﺍﻟﻤﻬﻨﺪﺱ ﻣﻴﻨﺎ ﺭﺷـــﺪﻱ ﺭﺋﻴﺲ‬

‫ﻓﻲ ﻣﺼﺮ ﻳﻨﻤﻮ ﺑﺸـــﻜﻞ ﻛﺒﻴﺮ ﻓﺎﻕ ﺟﻤﻴﻊ ﺍﻟﺘﻮﻗﻌﺎﺕ‪،‬‬

‫ﺣﺘـــﻰ ﺳـــﻨﺔ ‪ ٢٠٠٠‬ﻣﺤـــﺪﻭﺩﺓ ﻓﻲ ﻣﺼﺮ ﺇﻟـــﻰ ﺃﻥ ﺑﺪﺃ‬

‫ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﺷـــﺮﻛﺔ ﻓﻮﺗﻮﻟﻴﺜﻮ ﻣﻴﻨﺎ‪ ،‬ﺃﻭﻟﻰ ﺷـــﺮﻛﺎﺕ‬

‫ﻣﻌﺮﺑـــﴼ ﻋﻦ ﺛﻘﺘـــﻪ ﺑـــﺄﻥ ﺍﻟﺘﻄﻮﻳﺮ ﺳﻴﺴـــﺘﻤﺮ ﻓﻲ ﻫﺬﺍ‬

‫ﺍﻟﺸـــﺮﻕ ﺍﻻﻗﺼﻰ ﻓـــﻲ ﻏﺰﻭ ﻫﺬﺍ ﺍﻟﺴـــﻮﻕ ﻭﺑﺄﺳـــﻌﺎﺭ‬

‫ﺍﻟﻘﻄـــﺎﻉ ﺍﻟﺨﺎﺹ ﺍﻟﺘﻲ ﺗﻌﻤﻞ ﻓـــﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ ﻣﻨﺬ‬

‫ﺍﻟﻤﺠـــﺎﻝ ﺍﻟﺬﻱ ﻳﻌﺪ ﻧﺎﻓﺬﺓ ﻳﻄﻞ ﻣﻨﻬﺎ ﺍﻟﺠﻤﻬﻮﺭ ﻋﻠﻰ‬

‫ﺗﻨﺎﻓﺴـــﻴﺔ‪ ،‬ﻣﻤﺎ ﺃﻋﻄﻰ ﺍﻟﻔﺮﺻﺔ ﻟﻠﻜﺜﻴﺮﻳﻦ ﻓﻰ ﺩﺧﻮﻝ‬

‫ﺍﻟﻤﻬﻨﺪﺱ ﻋﻤﺮﻭ ﺃﻧﻮﺭ‬

‫ﻋﺎﻡ ‪ ،١٩٩٧‬ﺃﻥ ﺳـــﻮﻕ ﻃﺒﺎﻋﺔ ﺍﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ ﺫﺍﺕ‬

‫ﺟﻤﻴـــﻊ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﺸـــﺮﻛﺎﺕ ﻭﺍﻟﻤﺼﺎﻧﻊ‬

‫ﻫﺬﺍ ﺍﻟﺴﻮﻕ ﺍﻟﺬﻱ ﻛﺎﻥ ﻣﻘﺼﻮﺭﴽ ﻋﻠﻰ ﺑﻌﺾ ﺍﻟﻤﻄﺎﺑﻊ‬

‫ﻣﺪﻳﺮ ﺍﻟﺘﺴﻮﻳﻖ ﺍﻟﻤﺘﺨﺼﺺ‬

‫ﺍﻷﺣﺠﺎﻡ ﺍﻟﻜﺒﻴﺮﺓ ﻓﻲ ﻣﺼﺮ ﻳﺸـــﻬﺪ ﻧﻤﻮﴽ ﻣﺴـــﺘﻤﺮﴽ‪،‬‬

‫ﺍﻟﻤﺨﺘﻠﻔﺔ‪.‬‬

‫ﺍﻟﻤﺘﺨﺼﺼﺔ‪ ،‬ﻋﻠﻰ ﺣﺪ ﻭﺻﻔﻪ‪.‬‬

‫ﻣﺸـــﻴﺮﴽ ﺍﻟﻰ ﺃﻥ ﺍﻟﺤﻘﺒﺔ ﺍﻟﺘﻲ ﺇﻣﺘﺪﺕ ﻣﻦ ‪ ٢٠٠٢‬ﺇﻟﻰ‬

‫ﻭﻳﻌﻮﺩ ﻣﻴـــﻼﺩ ﺑﺬﺍﻛﺮﺗﻪ ﺇﻟﻰ ﺍﻟﻠﺤﻈـــﺔ ﺍﻟﺘﻲ ﻗﺮﺭ ﻓﻴﻬﺎ‬

‫ﻭﻟﻤﺎ ﻛﺎﻥ ﻫﺬﺍ ﺍﻟﺴﻮﻕ ﻓﻲ ﻧﻤﻮ ﻣﺴﺘﻤﺮ ﻓﻘﺪ ﺳﺎﻋﺪﺕ‬

‫‪ ٢٠٠٥‬ﻋﺪﺕ ﺣﻘﺒﺔ ﺫﻫﺒﻴﺔ ﺑﺴـــﺒﺐ ﺗﻮﻓﺮ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‬

‫ﺍﻟﺨﻮﺽ ﻓﻲ ﻣﺠﺎﻝ ﻃﺒﺎﻋﺔ ﺍﻟﻼﻓﺘﺎﺕ ﻛﺒﻴﺮﺓ ﺍﻟﺤﺠﻢ‪،‬‬

‫ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺤﺪﻳﺜﺔ ﻓﻲ ﺳـــﺮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻛﺬﻟﻚ ﻓﻲ‬

‫ﻭﺍﻟﺨﺎﻣﺎﺕ ﺑﺄﺳـــﻌﺎﺭ ﺇﻗﺘﺼﺎﺩﻳﺔ ﻣﻨﺎﺳـــﺒﺔ ﻓﻲ ﺍﻟﺴـــﻮﻕ‬

‫ﺗﺤﺪﻳﺪﴽ ﺍﻟﻰ ﻋﺎﻡ ‪ ١٩٩٥‬ﻭﺃﺛﻨﺎﺀ ﺇﻧﻌﻘﺎﺩ ﻣﻌﺮﺽ ﺩﺭﻭﺑﺎ‬

‫ﻣﻮﺍﻛﺒﺔ ﺍﻟﺴﺮﻋﺔ ﻓﻲ ﺗﻐﻴﻴﺮ ﺍﻟﺮﺳﺎﺋﻞ ﺍﻻﻋﻼﻧﻴﺔ‪ ،‬ﻭﻫﻮ‬

‫ﺍﻟﻤﺼﺮﻱ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻧﻀﻮﺝ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﻭﺗﺰﺍﻳﺪ‬

‫ﺍﻟﺪﻭﻟـــﻲ‪ ،‬ﻓﻘـــﺪ ﺃﺣﺲ ﻓﻲ ﺣﻴﻨﻬـــﺎ ﺃﻥ ﻣﺠﺎﻝ ﺍﻷﻓﻼﻡ‬

‫ﺷـــﺠﻊ ﺑـــﺪﻭﺭﻩ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺍﻟـــﻰ ﺗﻜﺜﻴﻒ‬ ‫ﻣﺎ ّ‬

‫ﺇﺳﺘﺜﻤﺎﺭﺍﺕ ﺍﻟﺸﺮﻛﺎﺕ ﻣﺘﻌﺪﺩﺓ ﺍﻟﺠﻨﺴﻴﺎﺕ ﻓﻲ ﻣﺼﺮ‪،‬‬

‫ﻭﺍﻟﻔﺼﻞ ﺍﻟﻠﻮﻧﻲ ﺍﻟﺘﻘﻠﻴﺪﻱ ﺑﺎﺗﺖ ﻋﻠﻰ ﺣﺎﻓﺔ ﺍﻹﻧﺪﺛﺎﺭ‪،‬‬

‫ﺣﻤﻼﺗﻬـــﺎ ﺍﻻﻋﻼﻧﻴﺔ ﺑﻐﻴـــﺔ ﺯﻳـــﺎﺩﺓ ﻣﺒﻴﻌﺎﺗﻬﺎ‪ .‬ﺣﻴﺚ‬

‫ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟـــﻰ ﺃﻥ ﺻﻨﺎﻋـــﺔ ﺍﻟﺴـــﻴﻨﻤﺎ ﻭﺍﻹﺳـــﺘﺜﻤﺎﺭ‬

‫ﻭﺑـــﺄﻥ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺑﺎﺗـــﺖ ﺗﻤﺜـــﻞ ﻣﺴـــﺘﻘﺒﻞ‬

‫ﺑﺪﺃﺕ ﺑﻌﺾ ﺍﻟﺸﺮﻛﺎﺕ ﻓﻲ ﺇﺳﺘﺨﺪﺍﻡ ﻧﻮﻉ ﺟﺪﻳﺪ ﻣﻦ‬

‫ﺍﻟﻌﻘـــﺎﺭﻱ ﺷـــﻬﺪﺕ ﻧﻤـــﻮﴽ ﻣﻠﺤﻮﻇﴼ‪ ،‬ﻭﻫﻮ ﻣـــﺎ ﻛﺎﻥ ﻟﻪ‬

‫ﺻﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﻲ ﺍﻟﻤﻨﻄﻘـــﺔ ﻭﺍﻟﻌﺎﻟـــﻢ ﻋﻠﻰ ﺣﺪ‬ ‫ﺳـــﻮﺍﺀ‪ .‬ﻭﺑﺎﻟﻔﻌـــﻞ‪ ،‬ﻭﺑﻌﺪ ﻣـــﺮﻭﺭ ﺃﺭﺑﻌﺔ ﺃﻋـــﻮﺍﻡ‪ّ ،‬‬ ‫ﺧﻄﻂ‬

‫ﺍﻷﺣﺒـــﺎﺭ ﺍﻟﻤﻌﺮﻭﻑ ﺑﺤﺒﺮ ”ﺍﻟﻴﻮﻓﻲ“ ﺳـــﺮﻳﻊ ﺍﻟﺠﻔﺎﻑ‪،‬‬ ‫ﻣﻤﺎ ﺳـــﺎﻋﺪ ﻓﻰ ﻣﻀﺎﻋﻔﺔ ﺇﻧﺘﺎﺝ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺑﺎﻻﺿﺎﻓﺔ‬

‫ﺍﻟﻤﻠﺼﻘﺎﺕ ﻛﺒﻴﺮﺓ ﺍﻟﺤﺠﻢ‪.‬‬

‫ﻣﻴـــﻼﺩ ﺗﻐﻴﻴﺮ ﻧﺸـــﺎﻁ ﺷـــﺮﻛﺘﻪ‪ ،‬ﻭﻗـــﺎﻡ ﺑﺎﻟﺘﻌﺎﻗﺪ ﻋﻠﻰ‬

‫ﺍﻟـــﻰ ﻛﻮﻧﻪ ﺣﺒﺮ ﺻﺪﻳﻖ ﻟﻠﺒﻴﺌﺔ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺗﻜﻠﻔﺘﻪ‬

‫ﻭﺑﺴـــﺆﺍﻟﻪ ﻋـــﻦ ﺍﻟﺘﻮﺟﻬﺎﺕ ﺍﻟﺘﻲ ﻳﺸـــﻬﺪﻫﺎ ﺍﻟﺴـــﻮﻕ‬

‫ﺃﻭﻝ ﻣﺎﻛﻴﻨﺔ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻼﻓﺘﺎﺕ ﺍﻟﺪﺍﺧﻠﻴﺔ ﺗﻠﺘﻬﺎ ﺍﻟﻌﺪﻳﺪ‬

‫ﺍﻟﻌﺎﻟﻴـــﺔ ﺍﻻ ﺃﻧـــﻪ ﺗـــﻢ ﺗﻌﻤﻴﻢ ﺇﺳـــﺘﺨﺪﺍﻣﻪ ﻓـــﻰ ﺃﻭﺭﻭﺑﺎ‬

‫ﻓـــﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺮﺍﻫـــﻦ‪ ،‬ﻗﺎﻝ ﺭﺷـــﺪﻱ ﺇﻥ ﺍﻟﻄﻠﺐ ﻋﻠﻰ‬

‫ﻣـــﻦ ﺍﻟﻄﺎﺑﻌﺎﺕ ﻛﺒﻴﺮﺓ ﺍﻟﺤﺠﻢ‪ .‬ﻭﺍﻟـــﻰ ﺟﺎﻧﺐ ﻣﺰﺍﻭﻟﺔ‬

‫ﻭﺃﻣﺮﻳﻜﺎ‪ ،‬ﻭﻳﻌﺪ ﻫﺬﺍ ﺍﻷﻣﺮ ﺑﺎﻟﻨﺴـــﺒﺔ ﺍﻟﻰ ﻋﺒﺪ ﺍﻟﻤﻨﻌﻢ‬

‫ﺍﻟﻤﻬﻨﺪﺱ ﺃﺷﺮﻑ ﻋﺒﺪ ﺍﻟﻤﻨﻌﻢ‬

‫ﻣﺴـــﺎﺣﺎﺕ ﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﺪﺍﺧﻠﻴﺔ )ﺍﻹﻧﺪﻭﺭ( ﻓﻲ ﺗﺰﺍﻳﺪ‬

‫ﺃﻧﺸﻄﺔ ﺍﻹﺳﺘﻴﺮﺍﺩ ﻭﺍﻟﺘﺼﺪﻳﺮ‪ ،‬ﺃﺻﺒﺤﺖ ﺷﺮﻛﺘﻪ ﺍﻟﻴﻮﻡ‬

‫ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﺍﻟـــﺬﻱ ﺗﺘﺠـــﻪ ﺍﻟﻴﻪ ﺻﻨﺎﻋـــﺔ ﺍﻹﻋﻼﻧﺎﺕ‬

‫ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﺷﺮﻛﺔ‬

‫ﻛﺒﻴﺮ ﻭﺗﺘﻮﻓﺮ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺑﺄﺳﻌﺎﺭ ﺗﻨﺎﻓﺴﻴﺔ ﺟﺪﴽ‪ .‬ﻓﻲ‬

‫ﺍﻟﻮﻛﻴـــﻞ ﺍﻟﻤﻌﺘﻤـــﺪ ﻟﻠﻌﺪﻳﺪ ﻣـــﻦ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ‬

‫ﺍﻟﺨﺎﺭﺟﻴﺔ )ﺁﻭﺕ ﺩﻭﺭ(‪ ،‬ﻭﺍﻟﻤﺘﻤﺜﻞ ﺑﺘﻘﻠﺺ ﺍﺳﺘﺨﺪﺍﻡ‬

‫ﺣﻴﻦ ﺃﻥ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺴـــﻄﺤﺔ ﻓـــﻲ ﻣﺼﺮ ﻟﻢ ﺗﻨﻀﺞ‬

‫ﺍﻟﻤﺘﺨﺼﺼﺔ ﻓﻲ ﺗﺼﻨﻴﻊ ﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ .‬ﻭﻭﻓﻘﴼ‬

‫ﺍﻟﺤﺒﺮ ﺍﻟﻤﺬﻳﺒﻲ ﻳﻘﺎﺑﻠﻪ ﺇﺭﺗﻔﺎﻉ ﺇﺳﺘﺨﺪﺍﻡ ﺣﺒﺮ ﺍﻟﻴﻮﻓﻲ‪،‬‬

‫ﺑﻌﺪ‪ ،‬ﻣﺸﻴﺮﴽ ﺍﻟﻰ ﺃﻧﻬﺎ ﻣﺎﺯﺍﻟﺖ ﻓﻲ ﺃﻭﺍﺋﻞ ﻣﺮﺍﺣﻞ ﺍﻟﻨﻤﻮ‬

‫ﻟﻤﻴـــﻼﺩ‪ ،‬ﻓﻘﺪ ﺯﺍﺩﺕ ﺑﺸـــﻜﻞ ﻛﺒﻴﺮ ﻛﻤﻴﺎﺕ ﺍﻟﺨﺎﻣﺎﺕ‬

‫ﻭﺍﻟﺬﻱ ﺳـــﻴﻨﺨﻔﺾ ﺳـــﻌﺮﻩ ﺗﺪﺭﻳﺠﻴﴼ ﻓﻰ ﺍﻟﻤﺴﺘﻘﺒﻞ‬

‫ﻭﺍﻹﻧﺘﺸـــﺎﺭ‪ ،‬ﻭﻛﺬﻟﻚ ﺍﻟﺤﺎﻝ ﺑﺎﻟﻨﺴـــﺒﺔ ﺍﻟﻰ ﺇﺳﺘﺨﺪﺍﻡ‬

‫ﺍﻟﺘﻲ ﺗﺴـــﺘﻮﺭﺩﻫﺎ ﺷـــﺮﻛﺘﻪ ﺍﻟـــﻰ ﻣﺼﺮ ﺧـــﻼﻝ ﺍﻟﻌﻘﺪ‬

‫ﺍﻷﺣﺒـــﺎﺭ ﺍﻟﺘـــﻲ ﺗﻌﺎﻟـــﺞ ﺑﺎﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ‪،‬‬

‫ﺍﻟﻤﺎﺿﻲ‪ ،‬ﺳﻮﺍﺀ ﺃﻛﺎﻧﺖ ﻟﻺﺳﺘﺨﺪﺍﻡ ﺍﻟﺨﺎﺹ ﺑﺸﺮﻛﺘﻪ‬

‫ﺍﻟﻘﺮﻳﺐ ﻧﺘﻴﺠﺔ ﻟﺰﻳﺎﺩﺓ ﺇﻧﺘﺎﺟﻪ‪.‬‬ ‫ﻭﻳﺆﻣـــﻦ ﻋﺒـــﺪ ﺍﻟﻤﻨﻌـــﻢ ّ‬ ‫ﺑﺘﻘﻠـــﺺ ﺣﺠـــﻢ ﺍﻹﻧﻔـــﺎﻕ‬

‫ﻭﺍﻟﺘﻲ ﻣﺎﺯﺍﻟﺖ ﻏﻴﺮ ﻣﺘﻮﻓﺮﺓ ﺑﺄﺳـــﻌﺎﺭ ﺗﻨﺎﻓﺴـــﻴﺔ ﻭﻏﻴﺮ‬

‫ﺃﻡ ﻷﻏﺮﺍﺽ ﺍﻟﺒﻴﻊ ﻓﻲ ﺍﻟﺴﻮﻕ ﺍﻟﻤﺤﻠﻲ‪.‬‬

‫ﺍﻹﻋﻼﻧـــﻲ ﻓﻲ ﻋـــﺎﻡ ‪ ٢٠٠٩‬ﻧﺘﻴﺠﺔ ﻟﻸﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴﺔ‬

‫ﻣﻨﺎﺳﺒﺔ ﻟﻠﺴﻮﻕ ﺍﻟﻤﺼﺮﻱ‪.‬‬

‫ﻭﻳﺘﻔـــﻖ ﻣـــﻊ ﻣﻴـــﻼﺩ‪ ،‬ﺍﻟﻤﻬﻨـــﺪﺱ ﺃﻳﻤـــﻦ ﻻﺷـــﻴﻦ‬

‫ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﺍﻟﺘـــﻰ ﻋﺼﻔـــﺖ ﺑﺎﻟﻌﺎﻟﻢ ﻓـــﻲ ﺃﻭﺍﺧـــﺮ ﺍﻟﻌﺎﻡ‬

‫ﻭﻋـــﻦ ﺍﻷﺯﻣﺔ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺮﺍﻫﻨﺔ‪ ،‬ﺃﻛﺪ ﺭﺷـــﺪﻱ ﺃﻧﻪ‬

‫ﺭﺋﻴﺲ ﻣﺠﻠـــﺲ ﺇﺩﺍﺭﺓ ﺍﻟﻤﺼﺮﻳـــﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻤﺎﺿـــﻲ‪ ،‬ﻭﻋﻠﻴﻪ ﺳـــﻴﻮﺍﺟﻪ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺗﺒﺎﻃﺆﴽ‬

‫ﺳـــﻴﻜﻮﻥ ﻟﻬـــﺎ ﺗﺄﺛﻴﺮ ﺳـــﻠﺒﻲ ﻋﻠـــﻰ ﺻﻨﺎﻋـــﺔ ﺍﻟﺪﻋﺎﻳﺔ‬

‫»ﻻﺷـــﻴﻦ«‪ ،‬ﻭﻫـــﻲ ﻣﻦ ﺑﻴﻦ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺘﻲ ﺗﻌﻤﻞ‬

‫ﺇﻗﺘﺼﺎﺩﻳـــﴼ ﻣﻤﺎ ﺳـــﻴﺆﺩﻱ ﺍﻟـــﻰ ﻗﻴﺎﻡ ﺃﻏﻠـــﺐ ﺍﻟﻤﻄﺎﺑﻊ‬

‫ﻭﺍﻹﻋـــﻼﻥ ﺑﺠﻤﻴـــﻊ ﻗﻄﺎﻋﺎﺗﻬـــﺎ‪ ،‬ﻋﺎﺯﻳﴼ ﺍﻟﺴـــﺒﺐ ﻓﻲ‬

‫ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻟﻤﻠﺼﻘـــﺎﺕ ﻛﺒﻴـــﺮﺓ ﺍﻟﺤﺠـــﻢ ﺍﻟﺪﺍﺧﻠﻴﺔ‬

‫ﺑﺴﻠﺴـــﻠﺔ ﻣﻦ ﺍﻟﺘﺪﺍﺑﻴﺮ ﻟﻠﺘﺨﻔﻴﻒ ﻣﻦ ﺣﺪﺓ ﺍﻟﺘﺄﺛﻴﺮﺍﺕ‬

‫ﺫﻟﻚ ﺇﻟﻰ ﻗﻴﺎﻡ ﺑﻌﺾ ﺍﻟﺸـــﺮﻛﺎﺕ ﺑﺘﻘﻠﻴﻞ ﻣﺼﺮﻭﻓﺎﺗﻬﺎ‬

‫ﻭﺍﻟﺨﺎﺭﺟﻴﺔ ﻣﻨﺬ ﻋﺎﻡ ‪ ،٢٠٠١‬ﻭﺍﻟﺘﻲ ﺩﺧﻠﺖ ﻓﻲ ﻣﺠﺎﻝ‬

‫ﺍﻟﻨﺎﺟﻤﺔ ﻋﻦ ﻫﺬﻩ ﺍﻻﺯﻣﺔ‪.‬‬

‫ﻭﺗﺨﻔﻴﺾ ﻣﻴﺰﺍﻧﻴﺎﺗﻬﺎ ﺍﻹﻋﻼﻧﻴﺔ‪.‬‬ ‫ﻭﻳـــﺮﻯ ﺍﻟﻤﻬﻨـــﺪﺱ ﻣﺤﻤـــﻮﺩ ﻋﻮﺽ ﺭﺋﻴﺲ ﻗﺴـــﻢ‬

‫ﺍﻟﺤﻤﻼﺕ ﺍﻟﻜﺒﻴﺮﺓ ﻓﻲ ﺍﻟﺴﻨﻮﺍﺕ ﺍﻟﺜﻼﺙ ﺍﻷﺧﻴﺮﺓ‪.‬‬ ‫ﻳ ّﻘـــﺮ ﻻﺷـــﻴﻦ ﺍﻟﻨﻤﻮ ﺍﻟﺤﺎﺻـــﻞ ﻓﻲ ﺍﻟﺴـــﻮﻕ‪ ،‬ﺇﻻ ﺃﻧﻪ‬

‫ﺇﻋﻼﻧﺎﺕ ﺍﻟﻄﺮﻕ ﻓﻲ ﺷﺮﻛﺔ ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ‪ ،‬ﻭﻫﻲ ﺇﺣﺪﻯ‬

‫ﺷـــﺪﺩ ﻋﻠﻰ ﺿﺮﻭﺭﺓ ﺇﺧﻀﺎﻉ ﺍﻟﺴـــﻮﻕ ﺍﻟﻰ ﺍﻟﻤﺰﻳﺪ ﻣﻦ‬ ‫ّ‬

‫ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﺻﻨﺎﻋﺔ ﺍﻹﻋﻼﻧﺎﺕ ﻓﻲ ﻣﺼﺮ‪،‬‬ ‫ﻭﺍﻟﺘﻲ ﺗﻤﺘﺪ ﺧﺒﺮﺗﻬﺎ ﺍﻟﻰ ﺃﻛﺜﺮ ﻣﻦ ﺛﻼﺛﻴﻦ ﻋﺎﻣﴼ‪ ،‬ﺑﺄﻥ‬

‫ﺍﻟﺘﺤﻜـــﻢ ﻭﺍﻟﻀﺒﻂ‪ .‬ﻛﻤﺎ ﻧ ّﻮﻩ ﺃﻳﻀﴼ ﺍﻟﻰ ﺃﻫﻤﻴﺔ ﺇﺧﺘﻴﺎﺭ‬ ‫ﺍﻟﻤﻮﻗﻊ ﺍﻹﻋﻼﻧﻲ‪ ،‬ﻣﺸـــﻴﺮﴽ ﺍﻟﻰ ﺃﻥ ﻛﻮﺑﺮﻱ ﺍﻟﺴﺎﺩﺱ‬

‫ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺼﺮﻱ ﻫﻮ ﻓﻲ ﻧﻤﻮ ﻣﺴـــﺘﻤﺮ‪ ،‬ﻣﺸﻴﺮﴽ ﺍﻟﻰ‬

‫ﻣﻦ ﺃﻛﺘﻮﺑﺮ ﻓﻲ ﻣﺼـــﺮ ﻳﻌﺪ ﻣﻦ ﺍﻟﻤﻮﺍﻗﻊ ﺍﻷﻛﺜﺮ ﻃﻠﺒﴼ‬

‫ﺃﻧﻪ ﻓـــﻲ ﻇﻞ ﺍﻷﺯﻣﺔ ﺍﻹﻗﺘﺼﺎﺩﻳـــﺔ ﺍﻟﺮﺍﻫﻨﺔ‪ ،‬ﺃﻇﻬﺮﺕ‬

‫ﺑﻴـــﻦ ﻓﺌﺔ ﺍﻟﻤﻌﻠﻨﻴـــﻦ‪ ،‬ﺣﻴﺚ ﻳﺘﺮﺍﻭﺡ ﻋﺪﺩ ﺍﻟﺴـــﻴﺎﺭﺍﺕ‬

‫ﺑﻌﺾ ﺍﻟﺸـــﺮﻛﺎﺕ ﻻﺳـــﻴﻤﺎ ﺍﻟﻤﺘﻌﺪﺩﺓ ﺍﻟﺠﻨﺴﻴﺔ ﻣﻨﻬﺎ‬

‫ﺍﻟﺘﻲ ﺗﻤﺮ ﻋﻠﻴﻪ ﻳﻮﻣﻴﴼ ﺑﻴﻦ ‪ ٤ - ٣,٣‬ﻣﻠﻴﻮﻥ ﺳـــﻴﺎﺭﺓ‪،‬‬

‫ﺑﻌﺾ ﺍﻟﻤﺨﺎﻭﻑ ﻣﻤﺎ ﺳـــﺆﻭﻝ ﺍﻟﻴﻪ ﺣﺎﻝ ﺍﻟﺴـــﻮﻕ ﻓﻲ‬

‫ﻳﻠﻴﻪ ﻃﺮﻳﻖ ﻣﺤﻮﺭ ﺍﻟﺴـــﺎﺩﺱ ﻣﻦ ﺃﻛﺘﻮﺑﺮ‪ ،‬ﺛﻢ ﻃﺮﻳﻖ‬

‫ﺍﻷﺛـــﺮ ﺍﻟﻜﺒﻴﺮ ﻓﻲ ﺇﺭﺗﻔﺎﻉ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺳـــﻮﻕ ﻃﺒﺎﻋﺔ‬

‫ﻓﻲ ﺷﺮﻛﺔ ﺍﻟﻤﺪﻳﻨﺔ ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬ ‫ﺍﻟﻤﺘﻘﺪﻣﺔ‬

‫ﺁﺷﻤﻨﺪ‬

‫ﺍﻟﻤﻬﻨﺪﺱ ﺃﺩﻭﺍﺭﺩ ﻣﻴﻼﺩ‬ ‫ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﺷﺮﻛﺘﻲ‬ ‫ﺳﻜﺮﻳﻦ ﺳﻨﺘﺮ ﻭﻣﻴﺪﻳﺎ ﺟﺖ‬

‫ﻭﻳﺆﻣـــﻦ ﻋـــﻮﺽ ﺃﻥ ﺍﻟﺴـــﻮﻕ ﻳﺴـــﻴﺮ ﺑﺨﻄـــﻰ ﻭﺍﺛﻘﺔ‬

‫ﺍﻟﺴﺎﺣﻞ ﺍﻟﺸﻤﺎﻟﻲ‪.‬‬

‫ﻻﺳـــﻴﻤﺎ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﻭﺍﻟﻤﺠﺴﻤﺔ‬

‫ﺃﻣﺎ ﺍﻟﻤﻬﻨﺪﺱ ﺃﺷـــﺮﻑ ﻋﺒـــﺪ ﺍﻟﻤﻨﻌﻢ ﺭﺋﻴﺲ ﻣﺠﻠﺲ‬

‫ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺃﺣﺒﺎﺭ ﺍﻟﻴﻮﻓﻲ ﺍﻟﺘﻲ ﺗﺠﻒ ﺑﺎﻷﺷﻌﺔ ﻓﻮﻕ‬

‫ﺇﺩﺍﺭﺓ ﺷـــﺮﻛﺔ ﺁﺷﻤﻨﺪ‪ ،‬ﻭﻛﻴﻞ ﻣﺎﻛﻴﻨﺎﺕ ﺟﺖ ﺁﻱ ﻓﻲ‬

‫ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻃﺒﺎﻋﺔ ﺍﻟﻨﺴﻴﺞ ﻣﺒﺎﺷﺮﺓ‬

‫ﻣﺼﺮ‪ ،‬ﻓﻘﺪ ﺃﺷﺎﺭ ﻓﻲ ﺣﺪﻳﺜﻪ ﺍﻟﻰ ﺃﻥ ﺻﻨﺎﻋﺔ ﺍﻟﻼﻓﺘﺎﺕ‬

‫ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﺷﺮﻛﺔ‬

‫ﺑﺈﺳﺘﺨﺪﺍﻡ ﺗﻘﻨﻴﺎﺕ ﻭﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ‪.‬‬

‫ﻭﺍﻟﻤﻠﺼﻘـــﺎﺕ ﺍﻻﻋﻼﻧﻴـــﺔ ﻓﻲ ﻣﺼﺮ ﺷـــﻬﺪﺕ ﺗﻄﻮﺭﴽ‬

‫ﻓﻮﺗﻮﻟﻴﺜﻮ ﻣﻴﻨﺎ‬

‫ﻭﻳﺸـــﺪﺩ ﻋـــﻮﺽ ﻋﻠـــﻰ ﺿـــﺮﻭﺭﺓ ﺇﻳﻼﺀ ﺍﻟﻤﺴـــﺘﺨﺪﻡ‬

‫ﻭﻧﻤﻮﴽ ﻛﺒﻴﺮﻳﻦ ﻓﻲ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻘﻠﻴﻠﺔ ﺍﻟﻤﺎﺿﻴﺔ‪ ،‬ﻭﻫﻮ‬

‫ﺍﻟﻨﻬﺎﺋـــﻲ ﺇﻫﺘﻤﺎﻣﴼ ﺃﻛﺒـــﺮ ﻭﺗﻌﺮﻳﻔﻪ ﺑﺠﻤﻴﻊ ﺍﻹﻣﻜﺎﻧﺎﺕ‬

‫ﻣﺎ ﺃﺩﻯ ﺍﻟﻰ ﺧﻠﻖ ﻓﺮﺹ ﻋﻤﻞ ﻛﺜﻴﺮﺓ‪ .‬ﺃﻣﺎ ﻣﻦ ﺣﻴﺚ‬

‫ﻭﺍﻟﺨﺼﺎﺋـــﺺ ﺍﻟﺘـــﻲ ﺗﺘﻴﺤﻬﺎ ﺗﻘﻨﻴـــﺎﺕ ﺣﺪﻳﺜﺔ ﻛﻬﺬﻩ‬

‫ﺍﻟﺘﻘﻨﻴﺔ ﻭﺩﻗﺔ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻗﺎﻝ ﻋﺒﺪ ﺍﻟﻤﻨﻌﻢ ﺃﻥ ﺍﻟﺴـــﻮﻕ‬

‫ﺍﻟﻤﻬﻨﺪﺱ ﻣﻴﻨﺎ ﺭﺷﺪﻱ‬

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‫ﻋﺎﻡ ‪.٢٠٠٩‬‬

‫ﺍﻟﻘﺎﻫـــﺮﺓ ﺍﻹﺳـــﻜﻨﺪﺭﻳﺔ ﺍﻟﺼﺤـــﺮﺍﻭﻱ‪ ،‬ﺛـــﻢ ﻃﺮﻳـــﻖ‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﺴﻖ ﺍﻟﻜﺒﻴﺮ‬

‫ﻣﺼﺮ ﺗﺸﻬﺪ ﺇﺭﺗﻔﺎﻋﴼ ﻓﻲ‬ ‫ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﻃﺒﺎﻋﺔ ﺍﻟﻨﻔﺚ‬ ‫ﺍﻟﺤﺒﺮﻱ ﺑﺎﻟﺤﺠﻢ ﺍﻟﻜﺒﻴﺮ‬

‫‪ME Printer February 2009‬‬

‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

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‫ﺗﻄـــﻮﺭﺕ ﺻﻨﺎﻋـــﺔ ﻃﺒﺎﻋـــﺔ ﺍﻟﻤﻠﺼﻘـــﺎﺕ ﻭﺍﻟﻼﻓﺘﺎﺕ‬

‫ﺁﻱ‪ .‬ﻭﺗﺴـــﺘﻬﻠﻚ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺣﻮﺍﻟﻲ ‪ ١٢٠‬ﻃﻨﴼ‬

‫ﺍﻟﺤﺠـــﻢ ﻓـــﻲ ﻣﺼﺮ ﻗـــﺪ ﺑﻠﻎ ﻓـــﻲ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻷﺭﺑﻊ‬

‫ﻛﺒﻴﺮﺓ ﺍﻟﺤﺠﻢ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ‬

‫ﻣﻦ ﺍﻷﺣﺒﺎﺭ ﻭﺳـــﺘﺔ ﻣﻼﻳﻴﻦ ﻣﺘﺮ ﻣﺮﺑﻊ ﻣﻦ ﺍﻟﺨﺎﻣﺎﺕ‬

‫ﺍﻷﺧﻴﺮﺓ‪ ،‬ﻭﺑﺎﻟﺘﺤﺪﻳﺪ ﻓﻲ ﻋﺎﻡ ‪ ،٢٠٠٥‬ﻣﺎ ﻣﻘﺪﺍﺭﻩ ﺃﺭﺑﻌﺔ‬

‫ﻓـــﻲ ﻣﺼﺮ ﻓـــﻲ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻘﻠﻴﻠﺔ ﺍﻟﻤﺎﺿﻴﺔ ﺑﺸـــﻜﻞ‬

‫ﺍﻟﻤﺘﻨﻮﻋﺔ ﻓﻲ ﺍﻟﻌﺎﻡ ﺍﻟﻮﺍﺣﺪ‪.‬‬

‫ﻣﻠﻴﻮﻥ ﻣﺘﺮ ﻣﺮﺑﻊ ﻓـــﻲ ﺍﻟﻌﺎﻡ ﺍﻟﻮﺍﺣﺪ‪ ،‬ﻭﻗﺪ ﺗﺰﺍﻣﻦ ﻫﺬﺍ‬

‫ﻳﻔﻮﻕ ﺍﻟﺘﻮﻗﻌﺎﺕ‪ ،‬ﺣﻴﺚ ﺇﻧﺘﺸﺮﺕ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﻭﺿﻤﻦ ﺳﻠﺴـــﻠﺔ ﻣـــﻦ ﺍﻟﻠﻘﺎﺀﺍﺕ‪ ،‬ﺗﺤﺪﺛﻨـــﺎ ﺍﻟﻰ ﺑﻌﺾ‬

‫ﺍﻹﺭﺗﻔﺎﻉ ﻣـــﻊ ﺇﺟﺮﺍﺀ ﺍﻹﻧﺘﺨﺎﺑـــﺎﺕ ﺍﻟﺨﺎﺻﺔ ﺑﻤﺠﻠﺲ‬

‫ﻓـــﻲ ﻛﻞ ﺭﺑﻮﻋﻬﺎ‪ ،‬ﻭﻋﻠﻘﺖ ﺍﻵﻻﻑ ﻣـــﻦ ﺍﻟﻤﻠﺼﻘﺎﺕ‬

‫ﺍﻟﻤﺘﺨﺼﺼﻴـــﻦ ﺍﻟﻤﺼﺮﻳﻴﻦ ﻓﻲ ﻗﻄﺎﻉ ﻃﺒﺎﻋﺔ ﺍﻟﻨﻔﺚ‬

‫ﺍﻟﺸﻌﺐ ﺍﻟﻤﺼﺮﻱ‪.‬‬

‫ﺍﻟﺨﺎﺭﺟﻴـــﺔ ﻛﺒﻴـــﺮﺓ ﺍﻟﺤﺠـــﻢ ﻓـــﻲ ﺃﻏﻠـــﺐ ﻃﺮﻗﻬـــﺎ‬

‫ﺍﻟﺤﺒﺮﻱ ﻛﺒﻴﺮﺓ ﺍﻟﺤﺠﻢ ﺑﻐﻴﺔ ﺍﻟﺘﻌﺮﻑ ﻋﻦ ﻛﺜﺐ ﻋﻠﻰ‬

‫ﻭﻭﻓﻘﴼ ﻷﻧﻮﺭ‪ ،‬ﻓﻘﺪ ﺑﻠﻎ ﺣﺠﻢ ﺍﻟﺴـــﻮﻕ ﻓﻲ ﺍﻟﻌﺎﻡ ﺍﻟﺬﻱ‬

‫ﻭﺷـــﻮﺍﺭﻋﻬﺎ ﻭﻣﻴﺎﺩﻳﻨﻬـــﺎ‪ ،‬ﻭﺍﻟﻤﺌـــﺎﺕ ﻣـــﻦ ﺍﻟﻤﻠﺼﻘﺎﺕ‬

‫ﺗﻮﺟﻬﺎﺕ ﺍﻟﺴﻮﻕ ﺍﻟﺤﺎﻟﻴﺔ ﻭﺍﻟﻤﺴﺘﻘﺒﻠﻴﺔ‪.‬‬

‫ﻳﻠﻴـــﻪ ‪ ٤,٢‬ﻣﻠﻴﻮﻥ ﻣﺘﺮ ﻣﺮﺑـــﻊ‪ ،‬ﺃﻱ ﺑﺰﻳﺎﺩﺓ ﻗﺪﺭﻫﺎ ‪٪٥‬‬

‫ﺍﻟﺪﺍﺧﻠﻴﺔ ﺩﺍﺧﻞ ﻣﺤﻼﺗﻬﺎ ﻭﻣﺮﺍﻛﺰﻫﺎ ﺍﻟﺘﺠﺎﺭﻳﺔ‪.‬‬

‫ﺇﺳـــﺘﻬﻞ ﺍﻟﺤﺪﻳـــﺚ ﺍﻟﻤﻬﻨـــﺪﺱ ﻋﻤـــﺮﻭ ﺃﻧـــﻮﺭ ﻣﺪﻳـــﺮ‬

‫ﻓﻘـــﻂ‪ ،‬ﻣﺆﻛـــﺪﴽ ﻋﻠﻰ ﺃﻥ ﻫـــﺬﻩ ﺍﻟﺰﻳﺎﺩﺓ ﺗﻌـــﺪ ﺃﻣﺮﴽ ﺟﻴﺪﴽ‬

‫ﻭﺗﺘﻮﻓﺮ ﻓﻲ ﻣﺼﺮ ﺍﻟﻴﻮﻡ ﻣﺎ ﻳﻘﺮﺏ ﻣﻦ ‪ ٣٥٠‬ﻧﻮﻉ ﻣﻦ‬

‫ﺍﻟﺘﺴـــﻮﻳﻖ ﺍﻟﻤﺘﺨﺼـــﺺ ﻓـــﻲ ﺷـــﺮﻛﺔ ﺍﻟﻤﺪﻳﻨـــﺔ‬

‫ﻻﺳـــﻴﻤﺎ ﻭﺃﻥ ﻧﺴـــﺒﺔ ﻧﻤﻮ ﺍﻟﺴـــﻮﻕ ﺗﺮﺍﻭﺣﺖ ﺑﻴﻦ ‪٢٠‬‬

‫ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻡ ﺗﻘﻨﻴﺎﺕ ﺍﻟﻨﻔﺚ‬

‫ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴـــﺎ ﺍﻟﻤﺘﻘﺪﻣـــﺔ‪ ،‬ﻭﻫـــﻲ ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ‬

‫ﺇﻟـــﻰ ‪ ،٪٢٥‬ﻣﻊ ﺍﻟﻌﻠﻢ ﺃﻥ ﺫﻟﻚ ﺍﻟﻌـــﺎﻡ ﻟﻢ ﺗﺠﺮﻯ ﻓﻴﻪ‬

‫ﺍﻟﺤﺒﺮﻱ ﺫﺍﺕ ﺍﻷﺣﺠﺎﻡ ﺍﻟﻜﺒﻴﺮﺓ‪ ،‬ﺗﺸـــﻜﻞ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‬

‫ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﻣﺠـــﺎﻝ ﺗﻮﺭﻳﺪ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﻔﺚ‬

‫ﺃﻱ ﺇﻧﺘﺨﺎﺑﺎﺕ‪.‬‬

‫ﺻﻴﻨﻴـــﺔ ﺍﻟﺼﻨﻊ ﺣﻮﺍﻟﻲ ‪ ٪٧٠‬ﻣﻨﻬﺎ‪ ،‬ﻭﺍﻟﺒﺎﻗﻲ ﻫﻲ ﻣﻦ‬

‫ﺍﻟﺤﺒﺮﻱ ﻛﺒﻴﺮﺓ ﺍﻟﺤﺠـــﻢ ﻣﻦ ﻓﻮﺟﻲ ﻭﻓﻴﻮﺗﻚ‪ ،‬ﺍﻟﺬﻱ‬

‫ﻭﺃﻭﺿﺢ ﺃﻧﻮﺭ ﺃﻥ ﺣﺠﻢ ﺍﻟﺴﻮﻕ ﺇﺭﺗﻔﻊ ﺇﻟﻰ ‪ ٤,٧‬ﻣﻠﻴﻮﻥ‬

‫ﺻﻨﻊ ﺷـــﺮﻛﺎﺕ ﻋﺎﻟﻤﻴﺔ ﻛﻔﻴﻮﺗـــﻚ ﻭﺇﺗﺶ ﺑﻲ ﻭﺟﻴﺖ‬

‫ﻗﺎﻝ ﺇﻥ ﺣﺠﻢ ﺳـــﻮﻕ ﻃﺒﺎﻋﺔ ﺍﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ ﻛﺒﻴﺮﺓ‬

‫ﻣﺘﺮﴽ ﻣﺮﺑﻌﴼ ﻓﻲ ﻋﺎﻡ ‪ ،٢٠٠٧‬ﺛﻢ ﺇﻟﻰ ‪ ٥,٥‬ﻣﻠﻴﻮﻥ ﻣﺘﺮﴽ‬

‫ﺍﻟﺒﻴﺌﻴـــﺔ‪ .‬ﻭﺗﺴـــﺘﺨﺪﻡ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ )ﺃﺗـــﺶ ﺑﻲ‬

‫ﺍﻟﻤﺎﺿﻴﺔ‪ ،‬ﻭﻳﻌﻮﺩ ﺍﻟﻔﻀﻞ ﻓﻲ ﺫﻟﻚ ﺍﻟﻰ ﻗﺪﺭﺗﻬﺎ ﺍﻟﻌﺎﻟﻴﺔ‬

‫ﺇﻝ ‪ (٦٥٥٠٠‬ﻣﺠﻤﻮﻋـــﺔ ﻣـــﻦ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﺘﻲ ﺗﻘﻠﻞ‬ ‫ﺍﻟﺘﺄﺛﻴﺮﺍﺕ ﺍﻟﺠﺎﻧﺒﻴﺔ ﻟﻠﻌﻤﻠﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻋﻠﻰ ﺍﻟﺒﻴﺌﺔ‪،‬‬

‫ﻭﺃﺩﺍﺋﻬـــﺎ ﺍﻟﻌﺎﻟﻲ‪ ،‬ﻭﻗﺪ ﻋ ّﻴﺸـــﺘﻨﺎ ﺍﻟـــﺮﺩﻭﺩ ﺍﻟﺘﻲ ﺗﻠﻘﻴﻨﺎﻫﺎ‬ ‫ﻣﻦ ﺷـــﺮﻛﺎﺋﻨﺎ ﻭﻋﻤﻼﺋﻨﺎ ﻓﻲ ﺣﺎﻟﺔ ﻣﻦ ﺍﻟﻔﺮﺡ ﺍﻟﻐﺎﻣﺮ‪.‬‬

‫ﻛﻤﺎ ﺗﻮﻓﺮ ﺗﻘﻨﻴﺔ )ﺃﺗﺶ ﺑﻲ ﻻﻳﺘﻜﺲ ﺇﻧﻜﺲ( ﻭﺗﻘﻨﻴﺔ‬

‫ﺳـــﻨﻘﻮﻡ ﺃﻳﻀﴼ ﺑﻌـــﺮﺽ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋـــﺔ )ﺃﻛﺲ ﺑﻲ‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ‪ .‬ﻭﺗﺸـــﻤﻞ ﻗﺎﺋﻤﺔ ﻣﻌﺮﻭﺿﺎﺗﻬﺎ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺔ‬

‫)ﺛﻴﺮﻣـــﺎﻝ ﺇﻧﻚ ﺟـــﺖ( ﺃﻓﻀﻞ ﺍﻟﻨﺘﺎﺋـــﺞ ﺑﺄﻓﻀﻞ ﺩﺭﺟﺔ‬

‫ﺗـــﻲ ‪ ٣٢٠٤‬ﺗﻲ(‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺘﻴـــﺢ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺄﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺠﺪﻳـــﺪﺓ )ﺳـــﻲ ‪ ٩٨٥٠‬ﺃﻡ ﺃﻑ ﺑﻲ(‪ ،‬ﻭﻗﺪ‬

‫ﻭﺿـــﻮﺡ‪ ،‬ﻭﺫﻟـــﻚ ﻻﺳـــﺘﺨﺪﺍﻡ ﺗﻠـــﻚ ﺍﻟﻨﺘﺎﺋـــﺞ ﺩﺍﺧﻠﻴﴼ‬

‫ﻭﺯﻭﺩﺕ ﺑﺈﺛﻨﻲ ﻋﺸـــﺮﺓ ﺭﺃﺳـــﴼ ﻟﻠﻄﺒﺎﻋﺔ ﻣﻦ ﺯﺍﺭ ﻃﺮﺍﺯ‬

‫ﺻﻤﻤﺖ ﺧﺼﻴﺼﴼ ﻟﻠﻤﺆﺳﺴﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺍﻟﺸﺮﻛﺎﺕ‬

‫ﻭﺧﺎﺭﺟﻴﴼ“‪.‬‬

‫)‪ ١٢٨‬ﺃﻛﺲ ﺃﻝ(‪ .‬ﻭﻟﻐﺎﻳﺔ ﺍﻵﻥ ﺗﻌﻤﻞ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‬

‫ﻣﺘﻮﺳـــﻄﺔ ﺍﻟﺤﺠﻢ ﺍﻟﺮﺍﻏﺒﺔ ﺑﺎﻟﺤﺼﻮﻝ ﻋﻠﻰ ﺇﻧﺘﺎﺟﻴﺔ‬

‫ﻭﺃﺿـــﺎﻑ‪” :‬ﺗﻮﻓﺮ ﺗﻘﻨﻴﺔ )ﺃﺗﺶ ﺑـــﻲ ﻻﻳﺘﻜﺲ ﺇﻧﻜﺲ(‬

‫ﺑﺤﺎﻟﺔ ﺃﻛﺜﺮ ﻣﻦ ﺟﻴﺪﺓ ﻭﻳﻘﻮﻡ ﺑﺈﺳﺘﺨﺪﺍﻣﻬﺎ ﻣﺠﻤﻮﻋﺔ‬

‫ﻓﺮﻳـــﺪﺓ ﻭﺟـــﻮﺩﺓ ﻟﻮﻧﻴـــﺔ ﻻ ﻣﺜﻴـــﻞ ﻟﻬﺎ‪ .‬ﻛﻤﺎ ﺳـــﺘﻘﻮﻡ‬

‫ﻭﺍﻟﺘﻲﺗﻌﺘﻤﺪﻋﻠﻰ ﺍﻟﻤﺎﺀ‪،‬ﻓﻮﺍﺋﺪﺗﻘﻨﻴﺔ )ﺳﻮﻟﻔﻴﻨﺖ–ﺇﻧﻚ(‬

‫ﻣﺘﻨﻮﻋـــﺔ ﻣـــﻦ ﺍﻟﻌﻤﻼﺀ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ ﻧﻈـــﺮﴽ ﻷﺩﺍﺋﻬﺎ‬

‫ﺍﻟﺸـــﺮﻛﺔ ﺑﻌـــﺮﺽ ﺃﺻﻐـــﺮ ﻣﺎﻛﻴﻨﺔ ﻟﻠﻄﺒﺎﻋـــﺔ ﺑﺤﺠﻢ‬

‫ﻹﺫﺍﺑـــﺔ ﺍﻟﺤﺒﺮ ﻷﺩﻧﻰ ﻣﺴـــﺘﻮﻯ‪ ،‬ﻣﻘﻠﻠـــﺔ ﺑﺬﻟﻚ ﺇﻧﺒﻌﺎﺙ‬

‫ﺍﻟﻌﺎﻟﻲ ﻭﺳـــﻌﺮﻫﺎ ﺍﻟﻤﻌﻘـــﻮﻝ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟـــﻰ ﻗﺪﺭﺗﻬﺎ‬

‫)‪ ،(A3‬ﺃﻻ ﻭﻫﻲ )ﺳـــﻲ‪ .(٨٣٠‬ﺗﺘﻤﺘﻊ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‬

‫ﺍﻟﻤﺮﻛﺒﺎﺕﺍﻟﻌﻀﻮﻳﺔﺍﻟﻤﺘﻄﺎﻳﺮﺓ‪.‬ﻭﺗﺘﻴﺢﻫﺬﻩﺍﻟﺘﻘﻨﻴﺔﻣﻦ‬

‫ﻋﻠﻰ ﺍﻹﻧﺘﺎﺝ ﺑﺠﻮﺩﺓ ﻭﺳﺮﻋﺎﺕ ﻋﺎﻟﻴﺔ“‪.‬‬

‫ﺑﺎﻟﻤﺮﻭﻧـــﺔ ﺍﻟﺘﻲ ﺗﺆﻫﻠﻬﺎ ﻟﻠﻄﺒﺎﻋـــﺔ ﻋﻠﻰ ﻣﺪﻯ ﻣﺘﻨﻮﻉ‬

‫ﺗﺰﻭﻳﺪﻋﻤﻼﺋﻨﺎﺑﺤﻠﻮﻝﻣﺴﺘﺪﺍﻣﺔﻟﻠﻄﺒﺎﻋﺔ“‪.‬‬

‫ﻭﻳﻀﻴﻒ‪” :‬ﺳـــﺘﻜﻮﻥ ﻫﺬﻩ ﻣﺸـــﺎﺭﻛﺘﻨﺎ ﺍﻟﺨﺎﻣﺴـــﺔ ﻓﻲ‬

‫ﻣﻦ ﺍﻟﺨﺎﻣﺎﺕ ﻭﺑﻘﻴﺎﺳـــﺎﺕ ﺗﺒﺪﺃ ﻣـــﻦ )‪ (A6‬ﻭﺗﻨﺘﻬﻲ‬

‫ﻭﺳـــﺘﺘﻀﻤﻦ ﻣﻨﺼـــﺔ )ﺇﻳﺰﻭﻣـــﻲ( ﻣﺠﻤﻮﻋـــﺔ ﻣـــﻦ‬

‫ﻣﻌﺮﺽ ﺳـــﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨـــﺞ‪ ،‬ﻭﻳﻤﺜﻞ ﻫﺬﺍ‬

‫ﺑــــ )‪ ،(A3‬ﻛﺎﻟﺒﻄﺎﻗـــﺎﺕ ﺍﻟﺒﺮﻳﺪﻳـــﺔ ﻭﺍﻟﻼﻓﺘﺎﺕ‪ ،‬ﻭﻫﻲ‬

‫ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻣﻦ )ﺃﺗﺶ ﺑﻲ( ﻣﺜـــﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ‬

‫ﺍﻟﺤـــﺪﺙ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻨﺎ ﺃﻫـــﻢ ﻣﻌﺮﺽ ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ‬

‫ﺑﺬﻟـــﻚ ﺗﻘﻠـــﻞ ﻣﻦ ﺍﻟﺤﺎﺟـــﺔ ﺍﻟﻰ ﺗﻨﻔﻴـــﺬ ﺑﻌﺾ ﻣﻬﺎﻡ‬

‫)ﺃﺗـــﺶ ﺑـــﻲ ﺩﻳﺰﺍﻳـــﻦ ﺟـــﺖ( ﻣـــﻦ ﻃـــﺮﺍﺯ )ﺃﺗﺶ ﺑﻲ‬

‫ﻣﻨﻄﻘﺘﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺃﻓﺮﻳﻘﻴﺎ‪ .‬ﻧﺄﻣﻞ ﺑﺄﻥ ﻧﺘﻤﻜﻦ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻟﺪﻯ ﺷﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺨﺎﺭﺟﻴﺔ‪.‬‬

‫‪ ،(٤٥٥٠٠‬ﺍﻟﺘـــﻲ ﺗﻄﺒـــﻊ ﻣﺒﺎﺷـــﺮﺓ ﻋﻠـــﻰ ﺍﻷﺳـــﻄﺢ‬

‫ﻣـــﻦ ﺍﻟﺘﻮﺍﺻـــﻞ ﻣﻊ ﺍﻟﻤﺰﻳـــﺪ ﻣﻦ ﺍﻟﻌﻤـــﻼﺀ ﻭﺗﻌﺮﻳﻔﻬﻢ‬

‫ﻭﺳـــﺘﻌﺮﺽ ﺍﻟﺸـــﺮﻛﺔ ﺃﻳﻀﴼ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﺍﻟﺼﻠﺒـــﺔ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺃﺩﻭﺍﺕ ﻃﺒﺎﻋﻴﺔ ﻣﺮﻧـــﺔ ﻣﺪﻋﻤﺔ‬

‫ﻧﻘﺪﻣﻬﺎ‪ .‬ﻭﻓﻲ ﺣﻘﻴﻘﺔ‬ ‫ﺑﺎﻟﺨﺪﻣـــﺎﺕ ﻭﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﺘـــﻲ ّ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﻠﻮﻧـــﺔ ﺍﻟﻤﺘﻌـــﺪﺩﺓ ﺍﻟﻮﻇﺎﺋـــﻒ ﻭﺍﻟﺨﺎﺻـــﺔ‬

‫ﺑﺘﻘﻨﻴـــﺎﺕ )ﻳﻮ ﻓﻲ ﻛﻴﺮﺍﺑﻞ ﺇﻧﻜﺲ(‪ ،‬ﻛﻤﺎ ﺳـــﺘﺘﻀﻤﻦ‬

‫ﺍﻷﻣـــﺮ‪ ،‬ﻧﺘﻮﻗـــﻊ ﺣـــﺪﻭﺙ ﺑـــﻂﺀ ﻓـــﻲ ﺣﺠـــﻢ ﺍﻷﻋﻤﺎﻝ‬

‫ﺑﺎﻟﺘﻨﻔﻴﺬﻳﻴـــﻦ )ﺇﻱ ﺃﺱ ‪ ،(٣٦٤٠‬ﺍﻟﺘـــﻲ ﺻﻤﻤـــﺖ‬

‫ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ )ﺃﺗﺶ ﺑـــﻲ ﺳـــﺎﻳﺘﻜﺲ ﺃﻛﺲ ﺃﻝ‬

‫ﻟﺒﻌـــﺾ ﺍﻟﻮﻗﺖ‪ ،‬ﺇﻻ ﺃﻧﻨـــﺎ ﻣﺘﻴﻘﻨﻮﻥ ﻣﻦ ﺃﻥ ﺍﻷﺳـــﻮﺍﻕ‬

‫ﺧﺼﻴﺼﴼ ﻟﺘﻮﻓﻴﺮ ﺣﻠﻮﻝ ﻣﻜﺘﺒﻴﺔ ﻋﺎﻟﻴﺔ ﺍﻟﺠﻮﺩﺓ ﺿﻤﻦ‬

‫‪ ،(١٥٠٠‬ﺍﻟﺘﻲ ﺗﺘﻤﺘﻊ ﺑﺄﺩﺍﺀ ﺳـــﺮﻳﻊ ﻟﻌﻤﻠﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺳﺘﺴـــﺘﻌﻴﺪ ﻧﺸـــﺎﻃﻬﺎ ﻣـــﻦ ﺟﺪﻳﺪ‪ّ .‬‬ ‫ﻧﺤﻀـــﺮ ﻹﻃﻼﻕ‬

‫ﻣﻴﺰﺍﻧﻴﺔ ﻣﺤﺪﺩﺓ‪.‬‬

‫ﺍﻟﺮﻗﻤﻴﺔ‪.‬‬

‫ﻋﺮﻭﺽ ﺗﺮﻭﻳﺠﻴﺔ ﺧﺎﺻﺔ ﺑﻌﻤﻼﺋﻨﺎ‪ ،‬ﻛﻤﺎ ﻧﻨﻮﻱ ﺗﻮﻓﻴﺮ‬

‫ﻳﻘﻮﻝ ﺟﻮﻥ ﺭﻭﺱ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ ﺷـــﺮﻛﺔ ﺃﻭﻛﻲ ﻟﻠﺤﻠﻮﻝ‬

‫ﻭﺳـــﺘﻌﺮﺽ )ﺇﻳﺰﻭﻣﻲ( ﺃﻳﻀﴼ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ )ﺃﺗﺶ‬

‫ﻣﺘﻄﻠﺒﺎﺗﻬﻢ ﻓﻲ ﻇﻞ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ“‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺍﻟﻬﻨﺪ ﻭﺷﻤﺎﻝ‬

‫ﺑﻲ ﺳـــﺎﻳﺘﻜﺲ ﺃﻑ ﺑﻲ ‪ (٩٥٠‬ﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻡ ﺗﻘﻨﻴﺔ‬

‫ﺃﻭﻛﻲ ﻟﻠﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﺗﺴـــﺘﻌﺪ ﺷـــﺮﻛﺔ ﺃﻭﻛﻲ ﻟﻠﺤﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻟﻌﺮﺽ‬ ‫ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺃﺣﺪﺙ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻭﺍﻟﺘﻘﻨﻴﺎﺕ‬

‫ﺷـــﺮﻕ ﺃﻓﺮﻳﻘﻴﺎ‪” :‬ﻫﺬﻩ ﺭﺍﺑﻊ ﻣﺸﺎﺭﻛﺔ ﻟﻨﺎ ﻓﻲ ﻣﻌﺮﺽ‬

‫)ﻳـــﻮ ﻓﻲ ﻛﻴﺮﺍﺑﻞ ﺇﻧﻜﺲ(‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺘﻴﺢ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ‬

‫ﻓﻮﺟﻲ ﻓﻴﻠﻢ ﺳﻴﺮﻳﻜﻮﻝ‬

‫ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳـــﻮﻡ‪ ،‬ﻭﻛﺎﻧﺖ ﻣﺸـــﺎﺭﻛﺘﻨﺎ ﺍﻷﻭﻟﻰ ﻓﻲ‬

‫ﺍﻷﺳـــﻄﺢ ﺍﻟﺼﻠﺒـــﺔ ﻛﺎﻟﺰﺟـــﺎﺝ ﻭﺍﻟﺨﺸـــﺐ ﻭﺍﻟﻘﺮﻣﻴـــﺪ‬

‫ﺗﺴﺘﻌﺪ )ﻓﻮﺟﻲ ﻓﻴﻠﻢ ﺳـــﻴﺮﻳﻜﻮﻝ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ(‪،‬‬

‫ﻋـــﺎﻡ ‪ ،٢٠٠٦‬ﻭﻗﺪ ﺩﺃﺑﻨﺎ ﻣﻨﺬ ﺫﻟـــﻚ ﺍﻟﺤﻴﻦ ﻋﻠﻰ ﻋﺪﻡ‬

‫ﻭﺍﻷﻟﻮﻣﻨﻴﻮﻡ ﻭﺍﻟﺴﻴﺮﺍﻣﻴﻚ‪.‬‬

‫ﻭﻫﻲ ﺷﺮﺍﻛﺔ ﺑﻴﻦ ﺷﺮﻛﺘﻲ )ﻓﻮﺟﻲ ﻓﻴﻠﻢ ﺳﻴﺮﻳﻜﻮﻝ(‬

‫ﺗﻔﻮﻳﺘﻪ‪ .‬ﻧﻬﺪﻑ ﻣﻦ ﺧﻼﻝ ﺇﺷـــﺘﺮﺍﻛﻨﺎ ﻓﻲ ﺍﻟﻤﻌﺮﺽ‬

‫ﻭﺗﻌـــﺪ ﻣﺸـــﺎﺭﻛﺔ )ﺇﻳﺰﻭﻣـــﻲ( ﺍﻷﻭﻟـــﻰ ﻓـــﻲ ﻣﻌـــﺮﺽ‬

‫ﻭ )ﺍﻟﻌـــﻮﻥ ﻟﻠﺤﻠـــﻮﻝ ﺍﻟﺮﻗﻤﻴﺔ(‪ ،‬ﺑﺘﻘﺪﻳﻢ ﺳﻠﺴـــﻠﺔ ﻣﻦ‬

‫ﺍﻟﻰ ﺍﻟﺘﻮﺍﺻﻞ ﻣﻊ ﻋﻤﻼﺋﻨﺎ ﺍﻟﻤﺴﺘﻬﺪﻓﻴﻦ ﻓﻲ ﻗﻄﺎﻋﻲ‬

‫)ﺳـــﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨﺞ ‪ ،(٢٠٠٩‬ﻭﺍﻟﺜﺎﻧﻴﺔ ﻣﻦ‬

‫ﺍﻟﻤﻨﺘﺠـــﺎﺕ‪ ،‬ﻭﺗﺸـــﻤﻞ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﺮﻗﻤـــﻲ‬

‫ﺍﻟﺪﻋﺎﻳﺔ ﻭﺍﻹﻋﻼﻥ ﻭﺍﻟﺠﺮﺍﻓﻴﻚ‪ .‬ﻧﺮﻳﺪ ﺃﻥ ﻧﻮﺿﺢ ﻟﻬﻢ‬

‫ﺣﻴﺚ ﻋﺪﺩ ﺍﻟﻤﺸﺎﺭﻛﺎﺕ ﺍﻟﺘﻲ ﺃﻋﻘﺒﺖ ﻣﺸﺎﺭﻛﺘﻬﺎ ﻓﻲ‬

‫)ﺁﻛﻮﻳﺘـــﻲ ﺃﺩﻓﺎﻧـــﺲ ﺃﺗـــﺶ ﺩﻱ ‪ (٢٥٤٥‬ﻭﺍﻟﺘﻲ ﺗﻌﺪ‬

‫ﺑﺄﻥ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺪﺍﺧﻠﻴﺔ ﻣﻤﻜﻨﺔ ﻣﻊ ﺣﻠﻮﻝ ﺃﻭﻛﻲ ﺩﻭﻥ‬

‫ﻣﻌﺮﺽ ”ﺍﻹﻋـــﻼﻡ ﻭﺍﻟﺘﺼﻮﻳﺮ ﻭﺍﻟﻼﻓﺘﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ“‬

‫ﺃﺣـــﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺿﻤـــﻦ ﻣﺠﺎﻝ ﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﺮﻗﻤﻲ‬

‫ﺍﻟﺤﺎﺟﺔ ﺍﻟﻰ ﺍﻟﺘﻨﺎﺯﻝ ﻋـــﻦ ﻋﺎﻣﻠﻲ ﺍﻟﺠﻮﺩﺓ ﻭﺍﻟﻜﻔﺎﺀﺓ‪.‬‬

‫ﺍﻟـــﺬﻱ ﺃﻗﻴﻢ ﻓﻲ ﺃﺑﻮ ﻇﺒﻲ ﻓﻲ ﺷـــﻬﺮ ﻧﻮﻓﻤﺒﺮ ‪.٢٠٠٨‬‬

‫ﺑﺎﻟﻨﺴـــﻖ ﺍﻟﻌﺮﻳﺾ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺗﻘﻨﻴـــﺔ ﺍﻟﻴﻮ ﻓﻲ‪ .‬ﻭﻗﺪ‬

‫ﻓﺎﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﺘﻲ ﻧﻮﻓﺮﻫﺎ ﺗﺘﻤﺘﻊ ﺑﺄﻓﻀﻞ ﺍﻟﺴـــﺮﻋﺎﺕ‬

‫ﻭﺗﻘـــﻊ ﻣﻨﺼـــﺔ )ﺇﻳﺰﻭﻣـــﻲ( ﻓـــﻲ ﺍﻟﻘﺎﻋـــﺔ ﺍﻟﺮﺋﻴﺴـــﻴﺔ‪،‬‬

‫ﺻﻤﻤـــﺖ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺑﺎﻟﺘﺤﺪﻳـــﺪ ﻟﻠﺘﻄﺒﻴﻘـــﺎﺕ‬ ‫ّ‬

‫ﺍﻟﻤﻤﻜﻨﺔ ﻣﻤﺎ ﻳﺘﻴﺢ ﻟﻬﺬﻩ ﺍﻟﺸﺮﻛﺎﺕ ﺗﺨﻔﻴﺾ ﺍﻟﻜﺜﻴﺮ‬

‫ﻭﺗﺤﻤﻞ ﺭﻗﻢ )ﺑﻲ ‪.(١‬‬

‫ﺳﺘﻘﺎﻡ ﺩﻭﺭﺓ‬ ‫ﺍﻟﻤﻌﺮﺽ ﻟﻬﺬﺍ ﺍﻟﻌﺎﻡ‬ ‫ﻓﻲ ﻣﺮﻛﺰ ﻣﻌﺎﺭﺽ‬ ‫ﻣﻄﺎﺭ ﺩﺑﻲ‪ ،‬ﻣﻤﺎ‬ ‫ﻳﻌﻨﻲ ﻣﺮﻭﻧﺔ ﺃﻛﺒﺮ‬ ‫ﻓﻲ ﻣﺴﺎﺣﺔ ﺍﻟﻌﺮﺽ‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻲ ﺗﺘﻄﻠﺐ ﺇﻧﺘﺎﺝ ﺻﻮﺭ ﺫﺍﺕ ﺩﻗﺔ ﻃﺒﺎﻋﻴﺔ‬

‫ﻣـــﻦ ﻣﺼﺮﻭﻓﺎﺗﻬﺎ ﻭﺍﻟﻮﻗﺖ ﺍﻟـــﺬﻱ ﺗﻘﻀﻴﻪ ﻓﻲ ﻃﺒﺎﻋﺔ‬

‫ﻋﺎﻟﻴـــﺔ‪ .‬ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ‪ ،‬ﺳـــﺘﻌﺮﺽ ﺍﻟﺸـــﺮﻛﺔ ﻣﺎﻛﻴﻨﺔ‬

‫ﻣـــﺎ ﺗﺤﺘﺎﺟﻪ ﻟـــﺪﻯ ﻣﻄﺎﺑﻊ ﺧﺎﺭﺟﻴﺔ‪ .‬ﺳـــﻨﻌﺮﺽ ﻫﺬﺍ‬

‫ﺟﻲ ﺃﺱ ﺃﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺴـــﻄﺤﺔ ﺍﻟﺠﺪﻳـــﺪﺓ ﺑﻄﺮﻳﻘـــﺔ ﺍﻟﻴـــﻮ ﻓﻲ‬

‫ﺍﻟﻌﺎﻡ ﺑﻌﺾ ﺃﺣﺪﺙ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻭﻧﺄﻣﻞ ﺑﺄﻥ ﻧﻨﺠﺢ ﻓﻲ‬

‫ﺳـــﺘﻌﺮﺽ )ﺟـــﻲ ﺃﺱ ﺃﺱ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ( ﻣﺎﻛﻴﻨـــﺔ‬

‫)ﺳـــﺒﺎﻳﺪﺭ ‪ (٣٢٠‬ﻣـــﻦ )ﺇﻧﻜﺎ ﺩﻳﺠﻴﺘـــﺎﻝ(‪ ،‬ﻭﻣﺎﻛﻴﻨﺎﺕ‬

‫ﺗﻮﺻﻴﻞ ﺭﺳـــﺎﻟﺘﻨﺎ ﺍﻟﻰ ﺯﻭﺍﺭﻧﺎ ﺍﻟﻜﺮﺍﻡ ﻭﺃﻥ ﻧﺰﻳﺪ ﺩﺭﺟﺔ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺠﺪﻳﺪﺓ )ﺑـــﻮﻻ ﺟـــﺖ ‪ ٣٢٠٤‬ﺩﻱ ﺃﻛﺲ(‪،‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ )ﻓﺎﻟﻴـــﻮ ﺟﺖ( ﺍﻟﻤﺰﻭﺩﺓ ﺑﺄﻓﻀﻞ ﺍﻟﺴـــﺮﻋﺎﺕ‬

‫ﻭﻋﻴﻬﻢ ﺑﻤﺎ ﻧﻘﺪﻣﻪ ﻟﻬﻢ ﻣﻦ ﺣﻠﻮﻝ“‪.‬‬

‫ﺍﻟﺘﻲ ﺗﺘﻴﺢ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺄﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ ﻭﺗﺄﺗﻲ ﻣﺰﻭﺩﺓ ﺑﺜﻤﺎﻧﻴﺔ‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﺿﻤﻦ ﻓﺌﺘﻬﺎ‪.‬‬

‫ﺭﺅﻭﺱ ﻃﺒﺎﻋﻴـــﺔ ﻣﻦ ﺳـــﺒﻜﺘﺮﺍ )ﻧﻮﻓـــﺎ ‪ ،(٢٥٦‬ﻭﻫﻲ‬

‫ﻳﻘـــﻮﻝ ﻃـــﺎﺭﻕ ﺍﻟﺒﻨـــﺎﻥ‪ ،‬ﻣﺪﻳـــﺮ ﻋـــﺎﻡ )ﻓﻮﺟـــﻲ ﻓﻴﻠﻢ‬

‫ﺗﺘﻮﻓﺮ ﺑﺴـــﺮﻋﺎﺕ ﻃﺒﺎﻋﻴﺔ ﺃﻋﻠﻰ ﺇﺫﺍ ﻣﺎ ﻗﻮﺭﻧﺖ ﺑﺎﻟﻄﺮﺍﺯ‬

‫ﺳـــﻴﺮﻳﻜﻮﻝ( ﻓـــﻲ ﻣﻨﻄﻘـــﺔ ﺍﻟﺨﻠﻴـــﺞ‪” :‬ﻧﻘـــﻮﻡ ﻓـــﻲ‬

‫ﺇﻱ ﺃﻑ ﺁﻱ ‪ -‬ﻓﻴﻮﺗﻚ‬

‫ﺍﻟﺴﺎﺑﻖ )ﺑﻮﻻ ﺟﺖ ‪ ،(٣٢٠٦‬ﻭﻳﻤﻜﻨﻬﺎ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺴﺘﺔ‬

‫)ﻓﻮﺟﻲ ﻓﻴﻠﻢ ﺳﻴﺮﻳﻜﻮﻝ( ﺑﺘﺰﻭﻳﺪ ﻋﻤﻼﺋﻨﺎ ﺑﺎﻟﺤﻠﻮﻝ‬

‫ﻗـــ ّﺮﺭﺕ ﺷـــﺮﻛﺔ ﺇﻱ ﺃﻑ ﺁﻱ‪-‬ﻓﻴﻮﺗـــﻚ ﺃﻥ ﺗﻜـــﻮﻥ‬ ‫ﻣﺸﺎﺭﻛﺘﻬﺎ ﺍﻟﻌﺎﺷﺮﺓ ﻓﻲ ﺍﻟﻤﻌﺮﺽ ﺍﻟﻰ ﺟﺎﻧﺐ ﻣﻮﺯﻋﻴﻬﺎ‬

‫ﺃﻟﻮﺍﻥ ﻭﻗﺪ ﺯﻭﺩﺕ ﺑﺴﺘﺔ ﺭﺅﻭﺱ ﻃﺒﺎﻋﻴﺔ ﻣﻦ ﺳﺒﻜﺘﺮﺍ‬ ‫ﻃـــﺮﺍﺯ )ﻧﻮﻓـــﺎ ‪ .(٢٥٦‬ﻭﻳﺘﻤﺘﻊ ﺍﻟﻄـــﺮﺍﺯ ﺍﻟﺠﺪﻳﺪ ﻟﻬﺬﻩ‬

‫ﻳﻨﺼﺐ‬ ‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺍﻷﺣﺒﺎﺭ‪ ،‬ﻭﺗﺮﻛﻴﺰﻧﺎ ﻻ ّ‬

‫ﻭﺷـــﺮﻛﺎﺀ ﺇﻋﺎﺩﺓ ﺍﻟﺒﻴﻊ‪ .‬ﺳﺘﻘﻮﻡ ﺍﻟﺸﺮﻛﺔ ﺑﻌﺮﺽ ﺛﻼﺛﺔ‬

‫ﻓﻘﻂ ﻋﻠﻰ ﺗﻮﺭﻳﺪ ﺍﻷﺣﺒﺎﺭ ﺍﻟﻰ ﺍﻟﻄﺒﺎﻋﻴﻦ ﺑﻞ ﻳﺸـــﻤﻞ‬

‫ﺃﻧﻮﺍﻉ ﻣـــﻦ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻫﻲ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺔ ﺑﺴـــﺮﻋﺎﺕ ﻃﺒﺎﻋﻴﺔ ﺗﺼـــﻞ ﻟﻐﺎﻳﺔ ‪٨٥ – ٦٠‬‬

‫ﺃﻳﻀﴼ ﺗﺰﻭﻳﺪﻫﻢ ﺑﻘﻴﻢ ﻣﻀﺎﻓﺔ ﻟﻴﺲ ﻟﻬﺎ ﻣﺜﻴﻞ“‪.‬‬

‫ﺍﻟﺴـــﻮﻟﻔﻨﺖ‪ ،‬ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺴـــﻄﺤﺔ ﺑﺎﻟﻴﻮ ﻓﻲ‬

‫)ﺑـــﻮﻻ ﺟﺖ ‪ (٣٢٠٦‬ﺍﻟﻄﺒﺎﻋﺔ ﺑﺴـــﺮﻋﺎﺕ ﺗﺘﺮﺍﻭﺡ ﺑﻴﻦ‬

‫ﻭﺍﻟﺘﺴـــﻮﻳﻖ ﻓـــﻲ ﺷـــﺮﻛﺔ ﺍﻟﻌـــﻮﻥ‪” :‬ﺳـــﺘﻜﻮﻥ ﻫـــﺬﻩ‬

‫‪ ٧٠ – ٤٠‬ﻣﺘﺮﴽ ﻣﺮﺑﻌﴼ ﻓﻲ ﺍﻟﺴﺎﻋﺔ‪.‬‬

‫ﻣﺸـــﺎﺭﻛﺘﻨﺎ ﺍﻟﺜﺎﻧﻴﺔ ﻓﻲ ﻣﻌﺮﺽ ﺳـــﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ‬

‫”ﺑﺎﻟﺮﻏـــﻢ ﻣـــﻦ ﺃﻥ ﺍﻷﻭﺿﺎﻉ ﺍﻹﻗﺘﺼﺎﺩﻳـــﺔ ﺑﻤﺠﻤﻠﻬﺎ‬

‫ﻳﻘﻮﻝ ﺑﻼﻝ ﺍﻟﺤﻄﺎﺏ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ﻟﺸـــﺮﻛﺔ ﺟﻲ‬

‫ﺇﻣﻴﺠﻨـــﺞ‪ ،‬ﻭﺳـــﻨﻘﻮﻡ ﺑﺘﻘﺪﻳﻢ ﺗﺸـــﻜﻴﻠﺔ ﺟﺪﻳـــﺪﺓ ﻛﻠﻴﴼ‬

‫ﺗﻌﺎﻧـــﻲ ﺗﺮﺍﺟﻌﴼ ﻓﻲ ﺍﻷﻋﻤـــﺎﻝ ﻳﻘﺎﺑﻠـــﻪ ﺇﻧﺨﻔﺎﺽ ﻓﻲ‬

‫ﺃﺱ ﺃﺱ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ‪” :‬ﺳﻨﻘﻮﻡ‬

‫ﻣـــﻦ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﻭﺍﻟﺨﺪﻣﺎﺕ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ .‬ﻭﻋﻠﻰ‬

‫ﺍﻟﻄﻠـــﺐ ﻋﻠـــﻰ ﺍﻹﻋﻼﻧـــﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ‪ ،‬ﺷـــﻌﺮﻧﺎ ﺑﺄﻥ‬

‫ﻓـــﻲ ﻫﺬﺍ ﺍﻟﻌﺎﻡ ﺑﻌـــﺮﺽ ﺑﻌﺾ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ‬

‫ﺻﻌﻴـــﺪ ﺍﻟﻤﺒﻴﻌﺎﺕ‪ ،‬ﻧﺘﻮﻗﻊ ﺇﺗﻤﺎﻡ ﺟﻤﻴﻊ ﺍﻟﺼﻔﻘﺎﺕ ﻓﻲ‬

‫ﺗﻮﺍﺟﺪﻧﺎ ﻓﻲ ﻣﻌﺮﺽ ﺗﺠﺎﺭﻱ ﻛﻬﺬﺍ ﺳﻴﺴﻬﻢ ﺑﺎﻟﺘﺄﻛﻴﺪ‬

‫ﺍﻟﺘـــﻲ ﺗﻌﺘﺒـــﺮ ﺇﻧﺠـــﺎﺯﴽ ﻫﺎﻣـــﴼ ﻳﻀـــﺎﻑ ﺍﻟﻰ ﺗﺸـــﻜﻴﻠﺘﻨﺎ‬

‫ﻣﻨﺼﺘﻨﺎ ﺑﺎﻟﻤﻌﺮﺽ ﻧﻈﺮﴽ ﻟﻤﻮﻗﻊ ﺷﺮﻛﺘﻨﺎ ﺍﻟﺮﺍﺳﺦ ﻓﻲ‬

‫ﻓـــﻲ ﺗﻌﺰﻳﺰ ﺃﻋﻤﺎﻟﻨﺎ ﻭﻳﺴـــﺎﻋﺪﻧﺎ ﻋﻠـــﻰ ﻓﻬﻢ ﺧﺼﻮﻣﻨﺎ‬

‫ﺍﻟﻨﺎﺟﺤـــﺔ ﻣـــﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ‪ .‬ﻛﺎﻥ ﺍﻹﻗﺒـــﺎﻝ ﻋﻠﻰ ﻫﺬﺍ‬

‫ﺍﻟﺴﻮﻕ ﻭﺍﻟﻤﺴﺘﻮﻯ ﺍﻟﻤﻤﺘﺎﺯ ﺍﻟﺬﻱ ﺃﻇﻬﺮﻩ ﻓﺮﻳﻘﻨﺎ ﻓﻲ‬

‫ﺑﺸﻜﻞ ﺃﻓﻀﻞ“‪.‬‬

‫ﺍﻟﻨﻮﻉ ﻣﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺟﻴﺪﴽ ﺧﻼﻝ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﺜﻼﺙ‬

‫ﺍﻟﻤﻌﺮﺽ ﻓﻲ ﻋﺎﻡ ‪.“٢٠٠٨‬‬

‫‪ME Printer February 2009‬‬

‫ﻣﺘـــﺮﴽ ﻣﺮﺑﻌﴼ ﻓﻲ ﺍﻟﺴـــﺎﻋﺔ‪ ،‬ﻓﻲ ﺣﻴـــﻦ ﻳﻤﻜﻦ ﻟﻤﺎﻛﻴﻨﺔ‬

‫ﻣﻦ ﺟﺎﻧﺒﻪ‪ ،‬ﻳﻘﻮﻝ ﺭﺍﻟﻒ ﺍﻟﺒﺎﺟﻮﺭﺍ‪ ،‬ﻣﺴـــﺎﻋﺪ ﺍﻟﻤﺒﻴﻌﺎﺕ‬

‫ﻭﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺫﺍﺕ ﺍﻟﺼﺒﻐﺔ ﺍﻟﻤﺴﺎﻣﻴﺔ‪.‬‬ ‫ﻳﻘـــﻮﻝ ﺟﻮﺑﻴﻨـــﺎﺙ ﻣـــﻦ )ﺇﻱ ﺃﻑ ﺁﻱ‪-‬ﻓﻴﻮﺗـــﻚ(‪:‬‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﺴﻖ ﺍﻟﻜﺒﻴﺮ‬

‫ﺩﺑـﻲ ﺗﺴﺘﻀﻴﻒ‬ ‫ﺳﺎﻳـﻦ ﺁﻧـﺪ ﺟﺮﺍﻓﻴـﻚ‬ ‫ﺇﻣﻴﺠﻨﺞ ‪٢٠٠٩‬‬ ‫ﺳـــﺘﻘﺎﻡ ﺍﻟﺪﻭﺭﺓ ﺍﻟﺤﺎﺩﻳﺔ ﻋﺸﺮﺓ ﻣﻦ ﻣﻌﺮﺽ ﺍﻟﻼﻓﺘﺎﺕ‬ ‫ﻭﺍﻟﺮﺳﻮﻡ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪ ١٧ – ١٥‬ﻓﺒﺮﺍﻳﺮ ‪٢٠٠٩‬‬ ‫ﺗﺴـــﺘﻀﻴﻒ ﺇﻣﺎﺭﺓ ﺩﺑــــﻲ ﺍﻟﺪﻭﺭﺓ ﺍﻟﺤﺎﺩﻳﺔ ﻋﺸـــﺮﺓ ﻣﻦ‬

‫)ﺇﻳﺰﻭﻣـــﻲ( ﻭ )ﻓﻮﺟـــﻲ ﻓﻴﻠـــﻢ ﺳـــﻴﺮﻳﻜﻮﻝ( ﻭ )ﺃﻭﻛﻲ‬

‫ﻣﻌﺮﺽ ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳـــﻮﻡ )ﺳـــﺎﻳﻦ ﺁﻧـــﺪ ﺟﺮﺍﻓﻴﻚ‬

‫ﻟﻠﺤﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ(‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟـــﻰ )ﺟﻲ ﺃﺱ ﺃﺱ‬

‫ﺇﻣﻴﺠﻨﺞ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ(‪ ،‬ﺍﻟﺬﻱ ﺳـــﺘﻘﺎﻡ ﻓﻌﺎﻟﻴﺎﺗﻪ‬

‫ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ( ﻭ )ﺇﻱ ﺃﻑ ﺁﻱ ‪ -‬ﻓﻴﻮﺗﻚ( ﻭﻏﻴﺮﻫﺎ‪.‬‬

‫ﻟﻠﻔﺘـــﺮﺓ ﻣـــﻦ ‪ ١٧ – ١٥‬ﻓﺒﺮﺍﻳـــﺮ ‪ ٢٠٠٩‬ﻓـــﻲ ﻣﺮﻛـــﺰ‬

‫ﻭﻓﻲ ﺍﻟﺘﻘﺮﻳﺮ ﺍﻟﺘﺎﻟﻲ‪ ،‬ﺗﺴﺘﻌﺮﺽ ﻣﺠﻠﺔ ‪ME Printer‬‬

‫ﻣﻌﺎﺭﺽ ﻣﻄﺎﺭ ﺩﺑـﻲ‪.‬‬ ‫ّ‬ ‫ﻭﻳﺴـــﻠﻂ ﺍﻟﺤـــﺪﺙ ﺍﻟﻀﻮﺀ ﻋﻠـــﻰ ﺃﺣـــﺪﺙ ﺍﻟﻤﻨﺘﺠﺎﺕ‬

‫ﺑﻌﺾ ﺃﺑﺮﺯ ﺍﻟﺤﻠﻮﻝ ﺍﻟﺘﻲ ﺳـــﺘﻘﺪﻣﻬﺎ ﻫﺬﻩ ﺍﻟﺸـــﺮﻛﺎﺕ‬ ‫ﻓﻲ ﻣﻌﺮﺽ ﺳﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨﺞ ‪.٢٠٠٩‬‬

‫ﻭﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﻤﺘﻌﻠﻘﺔ ﺑﺼﻨﺎﻋﺔ ﺍﻹﻋﻼﻧﺎﺕ‪ ،‬ﻭﺍﻟﻼﻓﺘﺎﺕ‬ ‫ﻭﺍﻟﺠﺪﺍﺭﻳـــﺎﺕ‪ ،‬ﻭﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﺮﻗﻤـــﻲ‪ ،‬ﻭﺍﻟﻼﻓﺘـــﺎﺕ‬ ‫ﺍﻻﻟﻜﺘﺮﻭﻧﻴـــﺔ‪ ،‬ﻭﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﺠﺮﺍﻓﻴﻜـــﻲ‪ ،‬ﻭﺍﻟﻄﺒﺎﻋـــﺔ‬

‫‪ME Printer February 2009‬‬

‫ﻳﻘﻮﻝ ﻫﺎﺭﻱ ﺟﺎﻧﺪﻱ‪ ،‬ﺭﺋﻴﺲ ﺷﺮﻛﺔ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ‪:‬‬ ‫”ﻳﻤﻜﻦ ﻟﻤﺎﻛﻴﻨﺔ )ﺟﺖ ﺁﻱ ‪ ٣٣٢٤‬ﺁﻛﻮﺍ ﺟﺖ( ﺇﻧﺘﺎﺝ‬ ‫ﺃﻟﻮﺍﻥ ﻣﺮﻛﺰﺓ ﻭﺣﻴﻮﻳﺔ ﻭﺻﻠﺒﺔ‪ ،‬ﻭﺑﺬﻟﻚ ﺗﺘﻴﺢ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﻤﺒﺎﺷـــﺮﺓ ﻋﻠـــﻰ ﺟﻤﻴـــﻊ ﺃﻧـــﻮﺍﻉ ﺍﻟﺨﺎﻣـــﺎﺕ“‪ .‬ﻭﻭﻓﻘﴼ‬ ‫ﻟﺠﺎﻧـــﺪﻱ‪ ،‬ﺟﻠﺒﺖ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻨﺠﺎﺡ‬ ‫ﻟﻜﻞ ﻣﻦ )ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ( ﻭﻟﻌﻤﻼﺀﻫﺎ‪.‬‬ ‫ﻭﺗﺸـــﺘﻤﻞ ﺍﻟﻤﻌﺮﻭﺿﺎﺕ ﺍﻷﺧﺮﻯ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺔ )ﺟﺖ‬ ‫ﺁﻱ ‪ ٣١٥٠‬ﺃﻛـــﺲ‪ ٢-‬ﻳﻮ ﻓﻲ(‪ ،‬ﺍﻟﺘـــﻲ ﺗﺘﻴﺢ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﻤﺴـــﻄﺤﺔ ﺑﺴـــﺮﻋﺎﺕ ﻋﺎﻟﻴﺔ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ‪ ٤٨‬ﺭﺃﺳﴼ‬ ‫ﻟﻠﻄﺒﺎﻋﺔ ﻣﻦ ﺳـــﺒﻜﺘﺮﺍ‪ .‬ﻛﻤﺎ ﻳﻤﻜـــﻦ ﻟﻤﺎﻛﻴﻨﺔ )ﺟﺖ‬ ‫ﺁﻱ ‪ ٣١٥٠‬ﺃﻛـــﺲ‪ ٢-‬ﻳﻮ ﻓﻲ( ﺍﻟﻄﺒﺎﻋﺔ ﺑﺴـــﺘﺔ ﺃﻟﻮﺍﻥ‬ ‫ﺃﻭ ﺑﺄﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻗﺪﺭﺗﻬﺎ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺑﺎﻟﺤﺒﺮ ﺍﻷﺑﻴﺾ ﻭﺇﺿﺎﻓﺔ ﻃﻼﺀ ﺻﺎﻑ‪.‬‬ ‫ﻭﺳـــﻴﺘﻢ ﺃﻳﻀﴼ ﻋﺮﺽ ﻣﺎﻛﻴﻨﺔ )ﺟﺖ ‪ ٥٠٢٤‬ﺳﻮﻟﻔﻨﺖ‬ ‫ﺁﺭ ﺗـــﻲ ﺁﺭ(‪ ،‬ﺍﻟﺘـــﻲ ﺗﻌﺪ ﻭﺍﺣﺪﺓ ﻣـــﻦ ﺃﻓﻀﻞ ﻣﺎﻛﻴﻨﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻮﺣﺎﺕ‬ ‫ﺍﻹﻋﻼﻧﻴـــﺔ ﻭﻣـــﻮﺍﺩ ﺗﻐﻠﻴـــﻒ ﺍﻷﺑﻨﻴـــﺔ ﻭﺍﻟﺴـــﻴﺎﺭﺍﺕ‪،‬‬

‫ﺑﺎﻟﻨﺴـــﻖ ﺍﻟﻜﺒﻴـــﺮ‪ ،‬ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻮﺭﻗﻴـــﺔ‪ ،‬ﻭﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﺍﻟﺘﻲ ﻳﻤﻜﻦ ﻟﻠﻄﺒﺎﻉ ﺍﻟﺤﺼﻮﻝ‬

‫ﻭﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﻔﻮﺗﻮﻏﺮﺍﻓﻲ ﻭﻣﺎ ﺷﺎﺑﻪ ﺫﻟﻚ‪.‬‬

‫ﻋﻠﻴﻬﺎ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻣﻌﺪﺍﺗﻬﺎ‪ ،‬ﻭﺫﻟﻚ ﻣﻦ ﺧﻼﻝ ﻋﺮﺽ‬

‫ﻭﻗ ّﺮﺭﺕ ”ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ ﺃﻛﺴـــﺒﻮ ﻛﻮﻧﺴﺎﻟﺘﻨﺘﺲ“ )ﺁﻱ‬

‫ﺃﺭﺑﻌـــﺔ ﻣﻦ ﺃﺑـــﺮﺯ ﻣﺎﻛﻴﻨﺎﺗﻬﺎ ﻟﻠﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻭﻣﻨﻬﺎ‬

‫ﺍﻟﺮﺋﻴﺴﻴﺔ‪ ،‬ﻭﻳﺤﻤﻞ ﺭﻗﻢ )ﺁﺭ ‪.(١‬‬

‫ﺍﻟﻤﻌـــﺮﺽ ﻟﻬﺬﺍ ﺍﻟﻌﺎﻡ ﻓﻲ ﻣﺮﻛـــﺰ ﻣﻌﺎﺭﺽ ﻣﻄﺎﺭ ﺩﺑﻲ‪،‬‬

‫ﺃﻳﻀﴼ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻜﺎﻣﻠﺔ ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﺴﻖ‬

‫ﻣﻤﺎ ﻳﻌﻨـــﻲ ﻣﺮﻭﻧﺔ ﺃﻛﺒﺮ ﻓﻲ ﻣﺴـــﺎﺣﺔ ﺍﻟﻌﺮﺽ‪ .‬ﻭﻭﻓﻘﴼ‬

‫ﺍﻟﻜﺒﻴﺮ ﺟﺪﴽ ﻣﻦ ﻃﺮﺍﺯ )ﺟﺖ ﺁﻱ(‪.‬‬

‫ﺇﻳﺰﻭﻣﻲ ﻟﺘﻘﻨﻴﺎﺕ ﻭﺣﻠﻮﻝ ﺍﻟﻤﻜﺎﺗﺐ‬

‫ﻟﻌﺒﺪ ﺍﻟﺮﺣﻤﻦ ﻓﻠﻜﻨﺎﺯ‪ ،‬ﺭﺋﻴﺲ ﺷـــﺮﻛﺔ )ﺇﻱ ﺁﻱ ﺳﻲ(‪،‬‬

‫ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ‪ ،‬ﺳـــﺘﻌﺮﺽ )ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺰ( ﻣﺎﻛﻴﻨﺔ‬

‫ﻓﺈﻥ ﻣﻦ ﺑﻴﻦ ﺍﻟﻤﺰﺍﻳﺎ ﺍﻟﺘﻲ ﺩﻓﻌﺖ ﺑﺸـــﺮﻛﺘﻪ ﺍﻟﻰ ﺇﻗﺎﻣﺔ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﺴـــﺮﻳﻌﺔ ﺑﻌـــﺮﺽ ﺛﻼﺛـــﺔ ﺃﻣﺘﺎﺭ‪،‬‬

‫ﻣﻌﺮﺽ ﺳﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨﺞ ‪ ٢٠٠٩‬ﻓﻲ ﻫﺬﺍ‬

‫ﻭﻫـــﻲ )ﺟﺖ ﺁﻱ ‪ ٣٣٤٨‬ﺟﺖ ﺳـــﺒﻴﺪ ﻳﻮ ﻓﻲ ﺁﺭ ﺗﻲ‬

‫ﺍﻟﻤﻜﺎﻥ ﺑﺎﻟﺘﺤﺪﻳﺪ ﻫﻲ ﻗﺎﻋﺎﺕ ﺍﻟﻌﺮﺽ ﺍﻟﻮﺍﺳـــﻌﺔ ﺍﻟﺘﻲ‬

‫ﺁﺭ(‪ .‬ﺣﻴـــﺚ ﻳﻤﻜـــﻦ ﻟﻬﺬﻩ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺄﺭﺑﻌﺔ‬

‫ﺗﻌﺪ ﺃﻛﺒﺮ ﻣﺴﺎﺣﺔ ﺑﻜﺜﻴﺮ ﻣﻦ ﺗﻠﻚ ﺍﻟﻤﻮﺟﻮﺩﺓ ﻓﻲ ﻣﺮﻛﺰ‬

‫ﺃﻟﻮﺍﻥ ﻭﺑﺴـــﺮﻋﺎﺕ ﺗﺼـــﻞ ﻟﻐﺎﻳـــﺔ ‪ ٢,٥٠٠‬ﻗﺪﻣﴼ ﻣﺮﺑﻌﴼ‬

‫ﺩﺑﻲ ﺍﻟﺘﺠﺎﺭﻱ ﺍﻟﻌﺎﻟﻤﻲ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺳﻬﻮﻟﺔ ﺍﻟﺪﺧﻮﻝ‬

‫ﻓﻲ ﺍﻟﺴـــﺎﻋﺔ )‪ ٢٣٠‬ﻣﺘﺮﴽ ﻣﺮﺑﻌﴼ ﻓﻲ ﺍﻟﺴـــﺎﻋﺔ(‪ ،‬ﻭﻫﻲ‬

‫ﺇﻱ ﺳـــﻲ(‪ ،‬ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻤﻨﻈﻤﺔ ﻟﻠﺤـــﺪﺙ‪ ،‬ﺇﻗﺎﻣﺔ ﺩﻭﺭﺓ‬

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‫ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ‬

‫ّ‬ ‫ﺳﺘﺴﻠﻂ ﺷﺮﻛﺔ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﺗﺸﻜﻴﻠﺔ‬

‫ﻟﻜﻞ ﺑﻮﺻﺔ‪.‬‬

‫ﻣﺎﻛﻴﻨﺘـــﻲ )ﺁﻛﻮﺍ ﺟﺖ( ﻭ )ﺟﺖ ﺳـــﺒﻴﺪ(‪ ،‬ﻭﺳـــﺘﻌﺮﺽ‬

‫ﺍﻟﻰ ﺍﻟﻤﺮﻛﺰ ﻭﺗﻮﻓﺮ ﻣﺴﺎﺣﺎﺕ ﻛﺜﻴﺮﺓ ﻟﺼﻒ ﺍﻟﺴﻴﺎﺭﺍﺕ‪.‬‬

‫ﺗﺴـــﺘﺨﺪﻡ ‪ ٤٨‬ﺭﺃﺳـــﴼ ﻟﻠﻄﺒﺎﻋﺔ ﻣﻦ ﺳـــﺒﻜﺘﺮﺍ ﻭﺗﻘﻨﻴﺔ‬

‫ﻭﻳﺘﻮﻗﻊ ﺍﻟﻤﻨﻈﻤﻮﻥ ﺃﻥ ﻳﺤﻈﻰ ﺍﻟﻤﻌﺮﺽ ﺑﻤﺸـــﺎﺭﻛﺔ‬

‫ﺃﺣﺒﺎﺭ ﺍﻟﻴـــﻮ ﻓﻲ ﻣﻦ ﺟﺎﻧﺪﻱ‪ .‬ﻛﻤـــﺎ ﻳﻤﻜﻨﻬﺎ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﺍﺳـــﻌﺔ ﻋﻠﻰ ﺍﻟﺼﻌﻴﺪﻳﻦ ﺍﻟﻤﺤﻠﻲ ﻭﺍﻟﻌﺮﺑﻲ ﻭﺍﻟﺪﻭﻟﻲ‪،‬‬

‫ﻋﻠﻰ ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻨﻮﻋـــﺔ ﻣﻦ ﺍﻟﺨﺎﻣـــﺎﺕ‪ ،‬ﻧﺬﻛﺮ ﻣﻨﻬﺎ‬

‫ﻻ ﺳـــﻴﻤﺎ ﻭﺃﻥ ﻧﺴـــﺨﺔ ﺍﻟﻤﻌـــﺮﺽ ﻟﻠﻌـــﺎﻡ ﺍﻟﻤﺎﺿـــﻲ‬

‫ﻋﻠـــﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜـــﺎﻝ ﻻ ﺍﻟﺤﺼﺮ ﻣـــﺎﺩﺓ ﺍﻟﺒﻮﻟﻴﺜﻴﻠﻴﻦ‬

‫ﺷـــﻬﺪﺕ ﻣﺸـــﺎﺭﻛﺔ ﺃﻛﺜـــﺮ ﻣـــﻦ ‪ ٣٠٠‬ﻋـــﺎﺭﺽ ﻗﺪﻣﻮﺍ‬

‫ﺍﻟﺼﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ‪.‬‬

‫ﻣـــﻦ ﺟﻤﻴﻊ ﺃﻧﺤـــﺎﺀ ﺍﻟﻌﺎﻟﻢ‪ ،‬ﻣﻤـــﺎ ﻳﻌﻨﻲ ﺇﺯﺩﻳﺎﺩ ﻧﺴـــﺒﺔ‬

‫ﻭﺗﺘﻀﻤـــﻦ ﻣﻌﺮﻭﺿـــﺎﺕ )ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺰ( ﻣﺎﻛﻴﻨـــﺔ‬

‫ﺍﻟﻤﺸﺎﺭﻛﺔ ‪ ٣٥‬ﻓﻲ ﺍﻟﻤﺎﺋﺔ ﻋﻦ ﺍﻷﻋﻮﺍﻡ ﺍﻟﺴﺎﺑﻘﺔ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﻤﺒﺎﺷـــﺮﺓ ﻋﻠﻰ ﺍﻷﻗﻤﺸﺔ‬

‫ﻭﺗﻀﻤﻨﺖ ﻗﺎﺋﻤﺔ ﺍﻟﻌﺎﺭﺿﻴﻦ ﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺎﻡ ﻧﺨﺒﺔ ﻣﻦ‬

‫)ﺟﺖ ﺁﻱ ‪ ٣٣٢٤‬ﺁﻛﻮﺍﺟﺖ(‪ ،‬ﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻡ ﺃﺣﺒﺎﺭ‬

‫ﺃﺑﺮﺯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺼﻨّﻌﺔ ﻭﺍﻟﻤﻮ ّﺭﺩﺓ ﻟﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ‬

‫)ﻭﻭﺗـــﺮ ﺑﺎﻳـــﺲ ﺩﺍﻱ ﺩﻳﺴﺒﺮﺳـــﺪ ﺇﻧﻜـــﺲ( ﻭﻳﻤﻜﻨﻬﺎ‬

‫ﺍﻟﺮﻗﻤﻴـــﺔ ﺑﺎﻟﻨﺴـــﻖ ﺍﻟﻜﺒﻴﺮ ﻣﺜﻞ )ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺰ( ﻭ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺑﺴﺘﺔ ﺃﻟﻮﺍﻥ ﻭﺑﺪﻗﺔ ﻃﺒﺎﻋﻴﺔ ﺗﺒﻠﻎ ‪ ٤٠٠‬ﻧﻘﻄﺔ‬

‫ﻭﻳﻤﻜﻨﻬـــﺎ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺃﺣﺒـــﺎﺭ ﺍﻟﺴـــﻮﻟﻔﻨﺖ‬ ‫ﺍﻟﻤﺼﻨّﻔﺔ‪ .‬ﻭﻳﻘﻊ ﺟﻨﺎﺡ )ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺰ( ﻓﻲ ﺍﻟﻘﺎﻋﺔ‬

‫ﺗﺴـــﺘﻌﺪ ﺷـــﺮﻛﺔ ﺇﻳﺰﻭﻣﻲ ﻟﺘﻘﻨﻴﺎﺕ ﻭﺣﻠﻮﻝ ﺍﻟﻤﻜﺎﺗﺐ‪،‬‬ ‫ﺇﺣـــﺪﻯ ﺷـــﺮﻛﺎﺕ ﻣﺠﻤﻮﻋـــﺔ ﺟﺎﻛﻴـــﺲ ﻭﺍﻟﻤـــﻮﺯﻉ‬ ‫ﺍﻟﺮﺋﻴﺴﻲ ﻟﻤﻨﺘﺠﺎﺕ ”ﺃﺗﺶ ﺑﻲ“ ﻣﻦ ﺗﻘﻨﻴﺎﺕ ﻭﺣﻠﻮﻝ‬ ‫ﺍﻟﺘﺼﻮﻳـــﺮ ﻭﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻔﻨﻴﺔ‪ ،‬ﻟﻄـــﺮﺡ ﺗﻘﻨﻴﺔ )ﺃﺗﺶ ﺑﻲ‬ ‫ﻻﻳﺘﻜـــﺲ(‪ ،‬ﻭﺍﻟﺘـــﻲ ﺗﻌﺪ ﺃﺣﺪﺙ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﻣﻦ ”ﺃﺗﺶ ﺑﻲ“ ﺍﻟﺼﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ‪.‬‬ ‫ّ‬ ‫ﻭﺳﺘﺴـــﻠﻂ ﺇﻳﺰﻭﻣـــﻲ ﺍﻟﻀـــﻮﺀ ﻋﻠـــﻰ ﺃﺣـــﺪﺙ ﺍﻟﺤﻠﻮﻝ‬ ‫ﻭﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﺼﺪﻳﻘـــﺔ ﻟﻠﺒﻴﺌﺔ‪ ،‬ﻭﺳـــﺘﻌﺮﺽ ﺍﻟﺸـــﺮﻛﺔ‬ ‫ﻛﺈﻃﻼﻕ ﺃﻭﻝ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﻣﺎﻛﻴﻨﺔ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻷﻭﻟﻰ ﻣﻦ ﻓﺌﺘﻬﺎ )ﺃﺗﺶ ﺑﻲ ﺩﻳﺰﺍﻳﻦ ﺟﺖ(‬ ‫ﻣـــﻦ ﻃﺮﺍﺯ )ﺃﻝ‪ ،(٦٥٥٠٠‬ﻭﺍﻟﺘﻲ ﺗﻮﻓﺮ ﻧﺘﺎﺋﺞ ﻃﺒﺎﻋﻴﺔ‬ ‫ً‬ ‫ﻓﻀـــﻼ ﻋﻦ ﺍﻟﺤﺪ ﻣﻦ ﺇﺳـــﺘﺨﺪﺍﻡ‬ ‫ﻋﺪﻳﻤـــﺔ ﺍﻟﺮﺍﺋﺤـــﺔ‪،‬‬ ‫ﺍﻟﻄﺎﻗـــﺔ‪ ،‬ﺍﻷﻣـــﺮ ﺍﻟـــﺬﻱ ﻳﺴـــﺎﻫﻢ ﻓـــﻲ ﺗﺤﺴـــﻴﻦ ﺃﺩﺍﺀ‬ ‫ﺍﻟﺸﺮﻛﺎﺕ‪.‬‬ ‫ﻳﻘﻮﻝ ﻭﻟﻴﺪ ﺃﻣﻴﻦ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ ﺷـــﺮﻛﺔ ﺇﻳﺰﻭﻣﻲ‪” :‬ﺗﻠﺘﺰﻡ‬ ‫ﺷـــﺮﻛﺘﻨﺎ ﺑﺘﻮﻓﻴﺮ ﺃﺣﺪﺙ ﺇﺑﺘﻜﺎﺭﺍﺕ ﻭﺣﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﻌﺎﻟﻴﺔ ﺍﻟﺠﻮﺩﺓ‪ ،‬ﻭﺫﻟﻚ ﺑﺎﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺃﻓﻀﻞ ﺍﻟﻤﻌﺎﻳﻴﺮ‬

‫»ﺯﻳﺮﻭﻛﺲ ﺍﻹﻣﺎﺭﺍﺕ« ﺗﺴﺘﻀﻴﻒ ﺣﻠﻘﺔ ﻧﻘﺎﺷﻴﺔ ﻋﻦ ﻣﺒﺎﺩﺭﺗﻲ‬ ‫ﺍﻹﺧﺘﺮﺍﻉ ﻭﺍﻟﺒﺤﺚ‬ ‫ﻧﺎﻗﺸـــﺖ ﺻﻮﻓﻲ ﻓﺎﻧﺪﺑﺮﻭﻳﻚ‪ ،‬ﺭﺋﻴﺴـــﺔ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﻓﻲ ﻣﺆﺳﺴﺔ ﺯﻳﺮﻭﻛﺲ‪ ،‬ﺍﻟﺪﻭﺭ ﺍﻟﺤﺎﺳﻢ ﺍﻟﺬﻱ ﻳﻠﻌﺒﻪ‬ ‫ﺍﻹﺑﺘﻜﺎﺭ ﻓﻲ ﺩﻓﻊ ﻋﺠﻠﺔ ﺭﻳﺎﺩﺓ ﺍﻟﺘﻘﻨﻴﺔ‬ ‫ّ‬ ‫ﻧﻈﻤﺖ ﺷـــﺮﻛﺔ ﺯﻳﺮﻭﻛـــﺲ ﺍﻹﻣـــﺎﺭﺍﺕ‪ ،‬ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ‬ ‫ﺍﻟﺪﻛﺘـــﻮﺭﺓ ﺻﻮﻓﻲ ﻓﺎﻧﺪﺑﺮﻭﻳﻚ‪ ،‬ﺭﺋﻴﺴـــﺔ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬ ‫ﻓﻲ ﻣﺆﺳﺴﺔ ﺯﻳﺮﻭﻛﺲ‪ ،‬ﻭﺭﺋﻴﺴﺔ ﻣﺠﻤﻮﻋﺔ ﺯﻳﺮﻭﻛﺲ‬ ‫ﻟﻺﺑﺘـــﻜﺎﺭﺍﺕ‪ ،‬ﺣﻠﻘﺔ ﻧﻘﺎﺷـــﻴﺔ ﺩﻋـــﺖ ﺇﻟﻴﻬﺎ ﻧﺨﺒﺔ ﻣﻦ‬ ‫ﻣﻤﺜﻠـــﻲ ﺍﻹﻋـــﻼﻡ ﺍﻟﻤﺤﻠﻲ‪ ،‬ﻭﻋﻘﺪﺕ ﻓـــﻲ ‪ ١٩‬ﻳﻨﺎﻳﺮ‬ ‫ﺑﻔﻨﺪﻕ ﺃﺗﻼﻧﺘﺲ ﻓﻲ ﺩﺑﻲ‪ .‬ﻭﺇﺳـــﺘﻬﻠﺖ ﻓﺎﻧﺪﺑﺮﻭﻳﻚ‪،‬‬ ‫ﻭﻫﻲ ﻣﺴـــﺆﻭﻟﺔ ﺍﻹﺷـــﺮﺍﻑ ﻋﻠـــﻰ ﺍﻟﻤﺮﺍﻛـــﺰ ﺍﻟﺒﺤﺜﻴﺔ‬ ‫ﺍﻟﺘﺎﺑﻌـــﺔ ﻟــــ »ﺯﻳﺮﻭﻛـــﺲ« ﻓﻲ ﺟﻤﻴـــﻊ ﺃﻧﺤـــﺎﺀ ﺍﻟﻌﺎﻟﻢ‪،‬‬ ‫ﻭﻋﻦ ﻣﻼﻳﻴﻦ ﺍﻟﺪﻭﻻﺭﺍﺕ ﺍﻟﺘﻲ ﺗﺴـــﺘﺜﻤﺮﻫﺎ ﺍﻟﺸـــﺮﻛﺔ‬ ‫ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺒﺤﺚ ﻭﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪ ،‬ﺍﻟﺤﻠﻘﺔ ﺍﻟﻨﻘﺎﺷـــﻴﺔ‬ ‫ﺑﺎﻟﺤﺪﻳﺚ ﻋﻦ ﺍﻟﺪﻭﺭ ﺍﻟﺤﺎﺳـــﻢ ﺍﻟـــﺬﻱ ﻳﻠﻌﺒﻪ ﺍﻹﺑﺘﻜﺎﺭ‬ ‫ﻓﻲ ﺩﻓﻊ ﻋﺠﻠﺔ ﺭﻳﺎﺩﺓ ﺍﻟﺘﻘﻨﻴﺔ‪.‬‬

‫ﺍﻟﺪﻛﺘﻮﺭﺓ ﺻﻮﻓﻲ ﻓﺎﻧﺪﺑﺮﻭﻳﻚ‬

‫ﻭﺑﻌﻴـــﺪ ﻣﻘﺪﻣـــﺔ ﻣﺨﺘﺼـــﺮﺓ ﻵﻧـــﺪﺭﻭ ﻫﻴـــﺮﺕ‪ ،‬ﻣﺪﻳـــﺮ‬

‫ﺭﺋﻴﺴﺔ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﻓﻲ ﻣﺆﺳﺴﺔ‬

‫ﻋـــﺎﻡ »ﺯﻳﺮﻭﻛـــﺲ ﺍﻹﻣـــﺎﺭﺍﺕ«‪ ،‬ﺃﻟﻘـــﺖ ﻓﺎﻧﺪﺑﺮﻭﻳـــﻚ‬ ‫ﻣﺤﺎﺿﺮﺓ ﻋﻦ ﻣﺆﺳﺴـــﺔ ﺯﻳﺮﻭﻛﺲ‪ ،‬ﻣﻮﺿﺤﺔ ﻃﺮﻳﻘﺔ‬ ‫ﻋﻤـــﻞ ﻣﺠﻤﻮﻋـــﺔ ﺯﻳﺮﻭﻛﺲ ﻟﻺﺑﺘـــﻜﺎﺭﺍﺕ ﻓﻲ ﺗﻨﻔﻴﺬ‬ ‫ﻣﺸـــﺎﺭﻳﻊ ﺍﻟﺒﺤﻮﺙ ﺍﻟﺘﻲ ّ‬ ‫ﺗﺮﻛﺰ ﻋﻠـــﻰ ﻧﻮﺍﺣﻲ ﻛﺎﻟﻄﻔﺮﺓ‬ ‫ﺍﻟﻜﻤـــﻲ ﻷﻏـــﺮﺍﺽ ﺍﻹﻧﺘﺎﺝ‬ ‫ﺍﻟﻤﻌﻠﻮﻣﺎﺗﻴـــﺔ‪ ،‬ﻭﺍﻟﺘﻌﺪﻳـــﻞ ّ‬ ‫ّ‬ ‫ﺍﻟﻤﺸـــﺨﺼﺔ‪ .‬ﻛﻤﺎ ﺭﻛﺰّﺕ ﻋﻠﻰ‬ ‫ﺍﻟﻜﻤﻲ ﻭﺍﻹﺗﺼﺎﻻﺕ‬ ‫ّ‬

‫ﺃﻫﻤﻴﺔ ﺍﻟﺪﻭﺭ ﺍﻟﺬﻱ ﺗﻠﻌﺒـــﻪ ﺍﻹﺧﺘﺮﺍﻋﺎﺕ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺔ‬ ‫ﻓﻲ ﻋﺼـــﺮ ﺯﺧﻢ ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﺑﻐﻴﺔ ﺍﻟﺘﺄﻛﻴـــﺪ ﻋﻠﻰ ﺃﻥ‬ ‫ﻛﻞ ﻣﻨﺘـــﺞ ﻳﺴـــﺘﻬﺪﻑ ﺍﻟﻤﺴـــﺘﻬﻠﻜﻴﻦ ﻭﻳﺘﻮﺍﻓـــﻖ ﻣﻊ‬ ‫ً‬ ‫ﻗﺎﺑـــﻼ ﻟﻠﺘﻄﻮﻳـــﺮ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ‪،‬‬ ‫ﺇﺣﺘﻴﺎﺟﺎﺗﻬـــﻢ ﻳﻜﻮﻥ‬ ‫ﻧﺎﻗﺸـــﺖ ﻓﺎﻧﺪﺑﺮﻭﻳﻚ ﻣﺪﻯ ﺃﻫﻤﻴـــﺔ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺒﺤﺜﻲ‪،‬‬ ‫ﻣﺴﺘﺸـــﻬﺪﺓ ﺑـ »ﻓﻮﺟـــﻲ ﺯﻳﺮﻭﻛﺲ«‪ ،‬ﺍﻟﺸـــﺮﺍﻛﺔ ﺍﻟﺘﻲ‬

‫ﺯﻳﺮﻭﻛﺲ‬

‫ﺟﻤﻌـــﺖ ﺑﻴـــﻦ ﺷـــﺮﻛﺘﻲ »ﺯﻳﺮﻭﻛـــﺲ« ﻭ»ﻓﻮﺟـــﻲ‬

‫ﺗﻜﺴـــﺒﻪ ﻗﻀﻴﺔ ﻣﺎ‪ ،‬ﺃﻡ ﺷـــﺮﻛﺔ ﺗﻤﻮﻳـــﻞ ﻋﻘﺎﺭﻱ‪ .‬ﻛﻤﺎ‬

‫ﻓﻴﻠﻢ«‪.‬‬

‫ﺃﻭﺿﺤﺖ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﺗﺘﺮﺍﻓﻖ ﻣﻊ ﻋﻤﻠﻴﺔ ﺗﻄﻮﻳﺮ‬

‫ﻭﻓﻲ ﻣﻌﺮﺽ ﺭﺩّﻫﺎ ﻋﻠﻰ ﺳـــﺆﺍﻝ ﻟﻤﺠﻠﺘﻨﺎ ﻋﻦ ﺍﻟﺪﻭﺭ‬

‫ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓﻲ ﺍﻟﻤﻬﺎﻡ ﺫﺍﺕ ﺍﻟﻤﻠﻔﺎﺕ‬

‫ﺍﻟـــﺬﻱ ﺗﻠﻌﺒﻪ »ﺯﻳﺮﻭﻛﺲ« ﻓﻲ ﻣﺠﺎﻝ ﺇﺩﺍﺭﺓ ﺍﻟﻤﻠﻔﺎﺕ‬

‫ﺍﻟﻤﺮﻛـــﺰّﺓ‪ ،‬ﻭﺑﺎﻷﺧـــﺺ ﻣﺎ ﻳﺘﻌﻠﻖ ﺑﺎﻟﻤﻠﻔـــﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﺍﻟﺮﻗﻤﻴـــﺔ ﻭﺍﻟﻮﺭﻗﻴﺔ‪ ،‬ﻭﺇﻧﻄﻼﻗﴼ ﻣـــﻦ ﺣﻘﻴﻘﺔ ﺃﻥ ﺍﻟﻌﺪﻳﺪ‬

‫ﺍﻟﺨﺎﻟﺼﺔ‪.‬‬

‫ﻣـــﻦ ﺍﻟﻨـــﺎﺱ ﻻ ﻳـــﺰﺍﻝ ﻳﺮﺑـــﻂ ﺇﺳـــﻢ »ﺯﻳﺮﻭﻛـــﺲ«‬ ‫ﺑﺎﻟﻤﻨﺘـــﺞ ﺍﻷﺻﻠـــﻲ ﻟﻠﺸـــﺮﻛﺔ‪ ،‬ﻭﻫـــﻮ ﺟﻬﺎﺯ ﺍﻟﻨﺴـــﺦ‪،‬‬ ‫ﺃﺷـــﺎﺭﺕ ﻓﺎﻧﺪﺑﺮﻭﻳـــﻚ ﺍﻟـــﻰ ﺃﻥ ﺗﺮﻛﻴـــﺰ »ﺯﻳﺮﻭﻛﺲ«‬ ‫ﻳﻨﺼـــﺐ ﻋﻠـــﻰ ﺗﻮﻓﻴﺮ ﺣﻠـــﻮﻝ ﺗﻮﺿـــﺢ ﻛﻴﻔﻴـــﺔ ﺇﺩﺍﺭﺓ‬ ‫ﺍﻟﺰﺑﺎﺋﻦ ﻟﻠﻤﻬﺎﻡ ﺫﺍﺕ ﺍﻟﻤﻠﻔﺎﺕ ﺍﻟﻤﺮﻛﺰّﺓ‪ ،‬ﺳـــﻮﺍﺀ ﺃﻛﺎﻥ‬ ‫ﻫﺬﺍ ﺍﻟﺰﺑـــﻮﻥ ﻣﺤﺎﻣﻴﴼ ﻳﺘﻌﺎﻣﻞ ﻣﻊ ﺃﻋﻤـــﺎﻝ ﻭﺭﻗﻴﺔ ﻗﺪ‬

‫ﺷﺎﻫﺪ �ﺣﺪ� �ﻟﺘﻘﻨﻴﺎ� �ﻟﺘﻲ ﺳﻴﺘﻢ ﻋﺮﺿﻬﺎ ﻓﻲ‬

‫ﻣﻌﺮ� ﺟـﻠﻒ ﺑـﺎ�‬

‫�ﻟﺬ� ﺳﻴﻘﺎ� ﻓﻲ ﻣﺮﻛﺰ ﻣﻌﺎ�� ﻣﻄﺎ� �ﺑﻲ ﻟﻠﻔﺘﺮ� ﻣﻦ ‪� ٩ – ٦‬ﺑﺮﻳﻞ ‪٢٠٠٩‬‬ ‫�ﺗﻌ ّﺮ� ﻋﻠﻰ‪:‬‬

‫��ﺳﺘﻤﻊ �ﻟﻰ ﻣﺘﺤﺪﺛﻴﻦ ﻣﻦ ���� �ﻟﺴﻮ� ﻣﻦ ﻗﺒﻴﻞ ﻳﻮﻧﻴﻠﻴﻔﺮ‪ ،‬ﺗﺘﺮ�ﺑﺎ�‪ ،‬ﻣﻜﺔ ﻛﻮﻻ‪� ،‬ﻟﻤﻨﻄﻘﺔ �ﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎ� �ﻹﻋﻼﻣﻲ‪ ،‬ﻏﺮﻓﺔ ﺗﺠﺎ�� �ﺻﻨﺎﻋﺔ �ﺑﻲ‪� �� ،‬ﺗﺶ �� �ﻏﻴﺮﻫﻢ‪.‬‬ ‫ُﻳﻤﻜﻦ ﻟــ ﻣﺆﺗﻤﺮ ﺟﻠﻒ ﺑﺎ� ﻟﻠﻘﻴﺎ�� �ﻟﻔﻜﺮﻳﺔ �ﻣﻌﺮ� ﺟﻠﻒ ﺑﺎ�‪ُ �� ،‬ﻳﺤﺪﺛﺎ ﻓﺮﻗ� ﻓﻲ ﻋﻤﻠﻚ‪ ،‬ﻟﺬ� ﻻ ﺗﻔﻮ� ﻋﻠﻴﻚ ﻓﺮﺻﺔ ﺣﻀﻮ�ﻫﻤﺎ ﻣﻊ �ﻟﻌﻠﻢ �� �ﻟﺪﺧﻮ� ﺳﻴﻜﻮ� ﻣﺠﺎﻧ�‪.‬‬ ‫ﻟﻤﻌﺮﻓﺔ �ﻟﻤﺰﻳﺪ ﻋﻦ ﻛﻴﻔﻴﺔ �ﻟﺘﺴﺠﻴﻞ‪ ،‬ﻳﺮﺟﻰ �ﻳﺎ�� ﻣﻮﻗﻌﻨﺎ‪:‬‬

‫‪www.gulfpack.info‬‬

‫�� ﻣﻦ ﺧﻼ� �ﻹﺗﺼﺎ� ﺑﻨﺎ ﻋﻠﻰ ��ﻗﺎ� �ﻟﻬﻮ�ﺗﻒ �ﻟﺘﺎﻟﻴﺔ‪:‬‬

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‫ﺟـﺪﻳــﺪ‬ ‫‪٢٠٠٩‬‬

‫‪ME Printer January 2009‬‬

‫�ﺣﺪ� �ﻹﺑﺘﻜﺎ��� ﻓﻲ ﻗﻄﺎﻋﻲ ﺻﻨﺎﻋﺔ �ﻟﺘﻐﻠﻴﻒ ��ﻟﺘﺤﻮﻳﻞ‬ ‫ﻛﻴﻔﻴﺔ ﺗﻮﻇﻴﻒ �ﻟﺘﻐﻠﻴﻒ ﺑﻤﺎ ﻳﺘﻼﺋﻢ ﻣﻊ �ﺣﺘﻴﺎﺟﺎ� ﻋﻤﻠﻚ‬ ‫ﺗﻘﻨﻴﺎ� �ﻧﺘﺎ� �ﺗﺼﻨﻴﻊ �ﻟﻤﻮ�� �ﻹﺳﺘﻬﻼﻛﻴﺔ‬ ‫�ﺣﺪ� �ﻟﺘﻮﺟﻬﺎ� �ﻟﻤﺘﺒﻌﺔ ﻓﻲ ﺻﻨﺎﻋﺔ ﺗﻘﻨﻴﺎ� �ﻟﻄﺒﺎﻋﺔ‬ ‫ﻓﺮ� �ﺳﺘﺜﻤﺎ�ﻳﺔ ﺟﺪﻳﺪ� ﻟﻤﺼ ّﻨﻌﻲ ﺑﻄﺎﻗﺎ� �ﻟﺘﻐﻠﻴﻒ‬ ‫ﻓﺮ� �ﺳﺘﺜﻤﺎ�ﻳﺔ ﻓﻲ �ﻟﺴﻮ� �ﻟﻠﻮﺟﺴﺘﻴﺔ‬

‫‪Sole Industry Media Partner‬‬

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‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺍﻹﻣـــﺎﺭﺍﺕ‪» :‬ﻧﻮﻟﻴﺪﺝ ﻓﻴﻮ« ﻭﻧﺎﺩﻱ ﺩﺑﻲ ﻟﻠﺼﺤﺎﻓﺔ ﺗﻘﻴﻤﺎﻥ ﻭﺭﺷﺔ ﻋﻦ‬ ‫ﺻﻨﺎﻋﺔ ﺍﻟﻨﺸﺮ‬ ‫ﺗﺘﻨﺎﻭﻝ ﺍﻟﻮﺭﺷﺔ ﺍﻟﺘﻲ ﺳﺘﻌﻘﺪ ﻓﻲ ﻧﺎﺩﻱ ﺩﺑﻲ ﻟﻠﺼﺤﺎﻓﺔ ﻓﻲ ‪ ٢٦‬ﻓﺒﺮﺍﻳﺮ ‪ ٢٠٠٩‬ﻭﺗﺴﺘﻤﺮ ﻟﻴﻮﻡ ﻭﺍﺣﺪ‪ ،‬ﺍﻟﺘﺤﺪﻳﺎﺕ‬ ‫ﺍﻟﺘﻲ ﺗﻮﺍﺟﻪ ﺻﻨﺎﻋﺔ ﺍﻟﻨﺸﺮ‬

‫ﻧﻮﺍﻝ ﺍﻟﺒﺎﺑﺎ‬ ‫ﻣﻮﻇﻒ ﺗﻨﻔﻴﺬﻱ ﺃﻗﺪﻡ‬

‫ﻭﺗﺴـــﺘﻬﺪﻑ ﺍﻟﻮﺭﺷـــﺔ ﺍﻟﺘﻲ ﺳـــﺘﻘﺎﻡ ﻓـــﻲ ‪ ٢٦‬ﻓﺒﺮﺍﻳﺮ‬

‫ﻟﻺﻋـــﻼﻡ‪ ،‬ﺑﺎﻟﺘﻌـــﺎﻭﻥ ﻣـــﻊ ﻧـــﺎﺩﻱ ﺩﺑـــﻲ ﻟﻠﺼﺤﺎﻓـــﺔ‪،‬‬

‫ﻣـــﻦ ﺍﻟﺴـــﺎﻋﺔ ‪ ١٠‬ﺻﺒﺎﺣـــﴼ – ‪ ٤‬ﻣﺴـــﺎﺀﴽ ﻓـــﻲ ﻧـــﺎﺩﻱ‬

‫ﺗﻌﺪ ﻣﺮﻛـــﺰﴽ ﻟﻺﻋﻼﻡ‬ ‫ﻭﺫﻟـــﻚ ﺇﻧﻄﻼﻗـــﴼ ﻣﻦ ﺃﻥ ﺩﺑـــﻲ ّ‬

‫ﺩﺑـــﻲ ﻟﻠﺼﺤﺎﻓﺔ‪ ،‬ﺍﻟﻨﺎﺷـــﺮﻳﻦ ﺍﻟﺬﻳﻦ ﻫـــﻢ ﺑﺤﺎﺟﺔ ﺍﻟﻰ‬

‫ﻭﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴـــﺎ ﻓﻲ ﻣﻨﻄﻘـــﺔ ﺩﻭﻝ ﻣﺠﻠـــﺲ ﺍﻟﺘﻌﺎﻭﻥ‬

‫ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﺎﻟﻨﺸﺮ ﺍﻟﻤﺘﻌﺪﺩ ﺍﻟﻮﺳـــﺎﻁ ﻭﺇﻋﺎﺩﺓ ﺗﺪﺭﻳﺐ‬

‫ﺍﻟﺨﻠﻴﺠـــﻲ‪ .‬ﻭﺳـــﻴﺤﻀﺮ ﻫـــﺬﻩ ﺍﻟﻮﺭﺷـــﺔ ﺧﺒـــﺮﺍﺀ ﻣﻦ‬

‫ﺍﻟﻤﺤﺮﺭﻳﻦ‪.‬‬

‫ﺷـــﺮﻛﺎﺕ ﺇﻋﻼﻣﻴﺔ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺨﻠﻴﺞ‪ ،‬ﺳـــﻴﻘﻮﻣﻮﻥ‬

‫ﻭﻗﺎﻟـــﺖ ﻧـــﻮﺍﻝ ﺍﻟﺒﺎﺑـــﺎ‪ ،‬ﻣﻮﻇـــﻒ ﺗﻨﻔﻴـــﺬﻱ ﺃﻗـــﺪﻡ ﻋﻦ‬

‫ﺑﻌﺮﺽ ﺧﺒﺮﺍﺗﻬﻢ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ‪ .‬ﻭﻳﺸـــﺎﺭﻙ ﺃﻳﻀﴼ‬

‫ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭﺍﻟﺘﺴـــﻮﻳﻖ ﻓﻲ ﺷـــﺮﻛﺔ ﻧﻮﻟﺪﺝ ﻓﻴﻮ‪” :‬ﻳﻤﺮ‬

‫ﻧﺨﺒـــﺔ ﻣـــﻦ ﺍﻟﺨﺒـــﺮﺍﺀ ﻓﻲ ﺻﻨﺎﻋـــﺔ ﺍﻟﻨﺸـــﺮ ﻣﻦ ﺩﺑﻲ‬

‫ﺍﻟﻌﺎﻟﻢ ﺍﻟﺬﻱ ﻧﻌﻴﺶ ﻓﻴﻪ ﺑﺘﻐﻴﺮﺍﺕ ﺳﺮﻳﻌﺔ ﻻﺳﻴﻤﺎ ﻣﻊ‬

‫ﻭﺃﻭﺭﻭﺑﺎ‪ ،‬ﻭﺳﻴﻜﻮﻧﻮﻥ ﺿﻤﻦ ﻗﺎﺋﻤﺔ ﺍﻟﻤﺘﺤﺪﺛﻴﻦ“‪.‬‬ ‫ّ‬ ‫ﻭﺳﻴﺴﻠﻂ ﺍﻟﺤﺪﺙ ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﺗﻮﺍﺟﻪ‬

‫ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟـــﻰ ﺍﻟـــﻮﺭﻕ‪ .‬ﻭﻳﻜﻤﻦ ﺍﻟﻬﺪﻑ ﺍﻟﺮﺋﻴﺴـــﻲ‬

‫ﻗﻄﺎﻉ ﺍﻟﻨﺸـــﺮ ﻣﻦ ﺧﻼﻝ ﺳﻠﺴـــﻠﺔ ﻣﻦ ﺍﻟﻤﺤﺎﺿﺮﺍﺕ‬

‫ﺗﺤﻤﻞ‬ ‫ﻣﻦ ﺗﻨﻈﻴﻢ ﻫﺬﻩ ﺍﻟﻮﺭﺷـــﺔ ﺍﻟﻰ ﻣﻨﺎﻗﺸﺔ ﻣﺪﻯ ّ‬

‫ﻳﻘـــﻮﻡ ﺑﺈﻟﻘﺎﺋﻬﺎ ﺧﺒـــﺮﺍﺀ ﻣﺤﻠﻴﻴﻦ ﻭﺩﻭﻟﻴﻴﻦ‪ ،‬ﺳـــﻴﻜﻮﻥ‬

‫ﻇﻬﻮﺭ ﻗﻨﻮﺍﺕ ﺟﺪﻳﺪﺓ ﻛﺎﻟﻤﻮﺑﺎﻳﻞ ﻭﺷـــﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ‪،‬‬

‫ﻋﻦ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻓﻲ ﺷﺮﻛﺔ ﻧﻮﻟﺪﺝ ﻓﻴﻮ‬

‫ﻳﻘﻴـــﻢ ﻧﺎﺩﻱ ﺩﺑﻲ ﻟﻠﺼﺤﺎﻓﺔ‪ ،‬ﺑﺎﻟﺘﻌـــﺎﻭﻥ ﻣﻊ »ﻧﻮﻟﻴﺪﺝ‬ ‫ﻓﻴﻮ«‪ ،‬ﻭﺭﺷﺔ ﺗﺴـــﺘﻤﺮ ﻟﻴﻮﻡ ﻭﺍﺣﺪ ﻟﻠﺘﻌﺮﻳﻒ ﺑﺎﻟﺤﻠﻮﻝ‬ ‫ﻭﺗﻄﺒﻴﻘـــﺎﺕ ﺍﻷﻋﻤـــﺎﻝ ﺍﻟﺘـــﻲ ﻳﻤﻜـــﻦ ﺇﻋﺘﻤﺎﺩﻫﺎ ﻓﻲ‬ ‫ﻣﻮﺍﺟﻬـــﺔ ﺍﻟﺘﻐﻴـــﺮﺍﺕ ﺍﻟﺴـــﺮﻳﻌﺔ ﻓـــﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻨﺸـــﺮ‬ ‫ﻭﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﺃﻇﻬﺮﺗﻬـــﺎ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ‪.‬‬

‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻹﻋﻼﻣﻴـــﺔ ﻓـــﻲ ﺩﻭﻝ ﻣﺠﻠـــﺲ ﺍﻟﺘﻌﺎﻭﻥ‬ ‫ﺍﻟﺨﻠﻴﺠـــﻲ ﻟﺘﻐﻴﺮﺍﺕ ﻣـــﻦ ﻫﺬﺍ ﺍﻟﻘﺒﻴﻞ ﻻﺳـــﻴﻤﺎ ﻓﻲ‬

‫ﻣﻦ ﺑﻴﻨﻬﻢ ﺍﻟﺪﻛﺘﻮﺭ ﻋﻠﻲ ﺍﻷﻋﺴـــﻢ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ‬ ‫ﻟﺸﺮﻛﺔ ﻧﻮﻟﺪﺝ ﻓﻴﻮ‪.‬‬

‫ﻇﻞ ﺍﻷﺯﻣﺔ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺮﺍﻫﻨﺔ“‪.‬‬ ‫ﻭﺃﺿﺎﻓـــﺖ‪” :‬ﺳـــﺘﻘﺎﻡ ﻫـــﺬﻩ ﺍﻟﻨـــﺪﻭﺓ ﻓـــﻲ ﻣﺪﻳﻨﺔ ﺩﺑﻲ‬

‫ﻣﺼـﺮ‪ :‬ﺟﺎﻣﻌﺔ ﺣﻠﻮﺍﻥ ﺗﻘﻴﻢ ﻧﺪﻭﺓ ﻋﻦ ﺗﻘﻨﻴﺔ ﺍﻟـ ”ﻛﻴﻨﻴﺠﺮﺍﻡ“‬ ‫ﺗﻢ ﺗﻌﺮﻳﻒ ﺍﻟﺤﻀﻮﺭ ﺑﺎﻟﺨﻮﺍﺹ ﺍﻷﻣﻨﻴﺔ ﻟﻠـ ”ﻛﻴﻨﻴﺠﺮﺍﻡ“ ﻭﺗﻄﺒﻴﻘﺎﺗﻬﺎ‬ ‫)ﻛﻼﻳﻨﺪﻳﻨﺴﺖ ﺁﻧﺪ ﺗﻮﻣﺒﻜﻴﻦ(‪ ،‬ﺗﻨﺎﻭﻟﻮﺍ ﻓﻴﻬﺎ ﺗﻌﺮﻳﻒ‬ ‫ﺑﺎﻟﺸـــﺮﻛﺔ‪ ،‬ﻣﺒﻴﻨﻴﻦ ﺃﻥ )ﺃﻭ ﻓـــﻲ ﺩﻱ ﻛﻴﻨﻴﺠﺮﺍﻡ( ﻫﻲ‬ ‫ﻋﻀﻮ ﻓـــﻲ ﻣﺠﻤﻮﻋﺔ )ﻛـــﻮﺭﺯ ﺟـــﺮﻭﺏ( ﺍﻟﺘﻲ ﻳﻌﻤﻞ‬ ‫ﻟﺪﻳﻬـــﺎ ‪ ٣,٥٠٠‬ﻣﻮﻇـــﻒ‪ ،‬ﻭﻫـــﻲ ﻣﻤﻠﻮﻛـــﺔ ﺑﺎﻟﻜﺎﻣﻞ‬ ‫ﻟﻠﻤﺠﻤﻮﻋـــﺔ ﻣﻨﺬ ﻋﺎﻡ ‪ .١٩٩٨‬ﻭﺃﺷـــﺎﺭﻭﺍ ﺍﻟﻰ ﺃﻥ )ﺃﻭ‬ ‫ﻓـــﻲ ﺩﻱ ﻛﻴﻨﻴﺠـــﺮﺍﻡ( ﺗﻌـــﺪ ﺃﺿﺨـــﻢ ﺷـــﺮﻛﺔ ﺗﺎﺑﻌﺔ ﻟـ‬ ‫)ﺃﻭ ﻓـــﻲ ﺩﻱ( ﻓـــﻲ ﺍﻟﻌﺎﻟـــﻢ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﻘـــﻮﻡ ﺑﺘﺼﻨﻴﻊ ﺍﻟـ‬ ‫”ﻫﻮﻟﻮﺟﺮﺍﻡ“ ﻭﺍﻟـ ”ﺍﻟﻜﻴﻨﻴﺠـــﺮﺍﻡ“‪ ،‬ﻭﺗﺒﻠﻎ ﺣﺼﺘﻬﺎ ﻓﻲ‬ ‫ﺍﻟﺴﻮﻕ ﺍﻟﻌﺎﻟﻤﻴﺔ ‪ ٪٧٠‬ﻭﻓﻲ ﺃﻟﻤﺎﻧﻴﺎ ‪.٪٣٠‬‬ ‫ﻭﺃﺷـــﺎﺭ ﺍﻟﻤﺘﺤﺪﺛﻮﻥ ﺍﻟﻰ ﺃﻥ ﺃﻭﻝ ﻣﺼﻨﻊ ﻟﻠﻔﻮﻳﻞ ﻛﺎﻥ‬ ‫ﺍﻟﻤﺼﻨﻊ ﺍﻟﺬﻱ ﺃﻧﺸﺄﺗﻪ )ﻛﻮﺭﺯ( ﻓﻲ ﺃﻟﻤﺎﻧﻴﺎ ﻋﺎﻡ ‪.١٨٩٩‬‬ ‫ﻭﻗﺪ ﺗﻢ ﺇﺿﺎﻓﺔ ﺗﻘﻨﻴﺔ ﺍﻟـ ”ﺍﻟﻜﻴﻨﻴﺠﺮﺍﻡ“ ﻟﻠﻤﺮﺓ ﺍﻷﻭﻟﻰ‬ ‫ﺍﻟﻰ ﺳﻤﺎﺕ ﺍﻟﺪﺧﻮﻝ ﺍﻟﺘﻲ ﺗﺼﺪﺭﻫﺎ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ‬

‫‪ME Printer February 2009‬‬

‫ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻓﻲ ﻋﺎﻡ ‪ ،١٩٨٧‬ﻭﻋﺪﺕ ﻓﻲ ﺣﻴﻨﻬﺎ ﺃﻭﻝ‬

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‫ﺃﻗﺎﻣـــﺖ ﻟﺠﻨﺔ ﺍﻟﻨﺪﻭﺍﺕ ﻓﻲ ﻗﺴـــﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ‬

‫ﻛﻼﻳﻨﺪﻳﻨﺴـــﺖ‪ ،‬ﻣﻬﻨـــﺪﺱ ﻣﺸـــﺮﻭﻉ ﻭﺍﻟﻤﺒﻴﻌﺎﺕ ﻓﻲ‬

‫ﺗﻌﺎﻭﻥ ﺑﻴﻦ ﺍﻟﺠﺎﻧﺒﻴﻦ‪ .‬ﻭﺑﺎﺕ ﺇﺳـــﺘﺨﺪﺍﻡ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ‬

‫ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﺑﻜﻠﻴﺔ ﺍﻟﻔﻨﻮﻥ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ ﺑﺠﺎﻣﻌﺔ ﺣﻠﻮﺍﻥ‪،‬‬

‫)ﺑﻨﻚ ﻧﻮﺗﺲ( ﻛﻮﺭﺯ ﻣﻦ ﺃﻟﻤﺎﻧﻴﺎ‪.‬‬

‫ﻣﻨـــﺬ ﺫﻟﻚ ﺍﻟﺤﻴﻦ ﻓﻲ ﺍﻟﻌﺪﻳـــﺪ ﻣﻦ ﺍﻟﻌﻤﻼﺕ ﺍﻟﻨﻘﺪﻳﺔ‬

‫ﻧـــﺪﻭﺓ ﻓﻨﻴـــﺔ ﻋﺎﻟﻤﻴـــﺔ ﻣﺘﺨﺼﺼـــﺔ ﺗﻨﺎﻭﻟـــﺖ ﺃﺣـــﺪﺙ‬

‫ﻭﻗـــﺎﻡ ﺑﺘﻤﺜﻴـــﻞ ﺍﻟﻤﺮﻛـــﺰ ﺍﻟﺪﻭﻟـــﻲ ﻟﻺﺳﺘﺸـــﺎﺭﺍﺕ‬

‫ﻟﻌﺪﺓ ﺩﻭﻝ ﻣﺜﻞ ﺃﺳـــﺘﺮﺍﻟﻴﺎ ﻭﺳﻮﻳﺴﺮﺍ ﻭﻛﻨﺪﺍ ﻭﺍﻟﻤﻤﻠﻜﺔ‬

‫ﺍﻟﺘﻄـــﻮﺭﺍﺕ ﺍﻟﺤﺎﺻﻠـــﺔ ﻓـــﻲ ﺗﻘﻨﻴـــﺔ ﺍﻟــــ ” ﻛﻴﻨﻴﺠﺮﺍﻡ“‬

‫ﻭﺍﻟـــﻮﻛﺎﻻﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ ،‬ﻭﻛﻼﺀ ﺷـــﺮﻛﺘﻲ )ﺃﻭ ﻓﻲ ﺩﻱ‬

‫ﺍﻟﻤﺘﺤـــﺪﺓ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻋﻤﻠﺔ ﺍﻟﻴـــﻮﺭﻭ‪ ،‬ﻭﻳﺒﻠﻎ ﻋﺪﺩ‬

‫ﺍﻷﻣﻨﻴﺔ‪ ،‬ﻭﺫﻟﻚ ﻟﻠﻤـــﺮﺓ ﺍﻷﻭﻟﻰ ﻓﻲ ﻣﺼﺮ ﻭﺍﻟﻤﻨﻄﻘﺔ‪.‬‬

‫ﻛﻴﻨﻴﺠـــﺮﺍﻡ( ﻭﻣﺠﻤﻮﻋﺔ )ﻛﻮﺭﺯ ﺟـــﺮﻭﺏ( ﻓﻲ ﻣﺼﺮ‪،‬‬

‫ﺍﻟﻌﻤـــﻼﺕ ﺍﻟﺘـــﻲ ﺗﺤﺘﻮﻱ ﻋﻠـــﻰ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴـــﺔ ﺍﻟﻴﻮﻡ‬

‫ﻭﺗﻀﻤﻨـــﺖ ﻗﺎﺋﻤـــﺔ ﺍﻟﻤﺘﺤﺪﺛﻴـــﻦ ﺍﻟﺪﻛﺘـــﻮﺭ ﻭﺍﻳـــﻦ‬

‫ﻛﻞ ﻣـــﻦ ﺇﺳـــﻤﺎﻋﻴﻞ ﺷـــﺮﻳﻦ‪ ،‬ﺍﻟﺮﺋﻴـــﺲ ﺍﻟﺘﻨﻔﻴـــﺬﻱ‪،‬‬

‫ﻗﺮﺍﺑﺔ ﺍﻟـ ‪ ٢٢٠‬ﻋﻤﻠﺔ ﻧﻘﺪﻳﺔ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‪.‬‬

‫ﺗﻮﻣﺒﻜﻴـــﻦ‪ ،‬ﺭﺋﻴﺲ ﻗﺴـــﻢ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﺒﺼﺮﻳـــﺔ ﻓﻲ )ﺃﻭ‬

‫ﻭﻫﺎﻧﻲ ﺷﻮﻗﻲ‪ ،‬ﻣﺴﺘﺸﺎﺭ ﺃﻗﺪﻡ‪.‬‬

‫ﻓﻲ ﺩﻱ ﻛﻴﻨﻴﺠﺮﺍﻡ( ﻣﻦ ﺳﻮﻳﺴﺮﺍ‪ ،‬ﻭﺍﻟﺪﻛﺘﻮﺭ ﺗﻮﻣﺎﺱ‬

‫ﺃﺳـــﺘﻬﻠﺖ ﺍﻟﻨـــﺪﻭﺓ ﺑﻜﻠﻤـــﺔ ﻟﻠﻘﺎﺋﻤﻴـــﻦ ﻋﻠﻰ ﺷـــﺮﻛﺔ‬

‫ﺍﻷﺭﺩﻥ‪» :‬ﺩﻭﺗـﺲ ﺑـﺮﻭ« ﺗﺴﺘﻘﺒﻞ ﻋـﺎﻡ ‪ ٢٠٠٩‬ﺑﺂﻣـﺎﻝ ﻛﺒﻴـﺮﺓ‬ ‫ﻧﺼﺒـــﺖ ﺍﻟﺸـــﺮﻛﺔ ﻣﺆﺧـــﺮﴽ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺃﻛﺲ ﺃﻝ ‪ ١٥٠٠‬ﻣـــﻦ ﺃﺗﺶ ﺑﻲ‪ ،‬ﻛﻤﺎ‬ ‫ّ‬ ‫ﺗﻘﺪﻣﺖ ﺑﻄﻠﺐ ﻟﺸﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺟﺎﻱ ﻓﻲ ‪ ٥‬ﻣﻦ ﻣﻴﻤﺎﻛﻲ‬ ‫ﺃﻋﻠﻨـــﺖ »ﺩﻭﺗـــﺲ ﺑـــﺮﻭ«‪ ،‬ﻭﻫﻲ ﺷـــﺮﻛﺔ ﻣﺘﺨﺼﺼﺔ‬

‫ﻣﺎﻛﻴﻨـــﺔ ﻟﻠﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﺴـــﻖ ﺍﻟﻌﺮﻳـــﺾ ﺑﻌﺮﺽ ‪٣٢٠‬‬

‫ﺑﺘﻘﺪﻳـــﻢ ﺧﺪﻣـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻋـــﻦ ﺗﻨﺼﻴﺐ‬

‫ﺳـــﻢ‪ ،‬ﻭﺍﻟﺘﻲ ﻳﺘﻮﻗﻊ ﺗﺸﻐﻴﻠﻬﺎ ﻓﻲ ﺍﻟﻤﻄﺒﻌﺔ ﻓﻲ ﺃﻭﺍﺧﺮ‬

‫ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﺠﺪﻳـــﺪﺓ )ﺃﻛـــﺲ ﺃﻝ‬ ‫ﺗﻘﺪﻣﺖ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﺘﻲ‬ ‫‪ (١٥٠٠‬ﻣـــﻦ ﺃﺗﺶ ﺑـــﻲ‪ .‬ﻛﻤﺎ ّ‬

‫ﻣﺎﻳﻮ ‪ .٢٠٠٩‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺃﻥ ﺍﻟﺸـــﺮﻛﺔ ﻟﻢ ﺗﻘ ّﺮﺭ ﺑﻌﺪ‬ ‫ﻧﻮﻉ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﺠﺪﻳﺪﺓ‪ ،‬ﺃﺷﺎﺭ ﺍﻟﺪﻛﺘﻮﺭ ﺧﻮﺭﻱ ﺍﻟﻰ ﺃﻧﻬﺎ‬

‫ﻋﻤﺎﻥ ﻣﻘﺮﴽ ﻟﻬﺎ‪ ،‬ﺑﻄﻠﺐ‬ ‫ﺗﺘﺨﺬ ﻣﻦ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻷﺭﺩﻧﻴﺔ ّ‬

‫ﺳـــﺘﻜﻮﻥ ﺇﻣﺎ )ﺟﺖ ﺁﻱ( ﺃﻭ )ﺃﺗـــﺶ ﺑﻲ(‪ .‬ﻭﻳﻀﻴﻒ‪:‬‬

‫ﻟﺸـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺠﺪﻳﺪﺓ )ﺟﺎﻱ ﻓﻲ ‪ (٥‬ﻣﻦ‬

‫”ﻳﻮﺟﺪ ﻓﻲ ﻣﻄﺒﻌﺘﻨﺎ ﺗﺴﻊ ﻣﺎﻛﻴﻨﺎﺕ ﻟﻠﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﺴﻖ‬

‫ﻣﻴﻤﺎﻛﻲ‪ ،‬ﻭﺍﻟﺘﻲ ﺳﻴﺘﻢ ﺗﻮﺭﻳﺪﻫﺎ ﺍﻟﻰ ﻣﻘﺮ ﺍﻟﺸﺮﻛﺔ ﻓﻲ‬

‫ﺍﻟﺼﻐﻴـــﺮ ﻭﺍﻟﻤﺘﻮﺳـــﻂ؛ ﻣﻨﻬـــﺎ ﻣـــﺎ ﻳﺨﺘـــﺺ ﺑﻄﺒﺎﻋﺔ‬

‫ﺷﻬﺮ ﻓﺒﺮﺍﻳﺮ ﻣﻦ ﻫﺬﺍ ﺍﻟﻌﺎﻡ‪.‬‬

‫ﻣﻠﺼﻘﺎﺕ ﺗﻐﻠﻴﻒ ﺍﻟﺴﻴﺎﺭﺍﺕ ﻭﺍﻟﺸﺎﺣﻨﺎﺕ ﻣﺜﻞ )ﺃﺗﺶ‬

‫ﻭﻗـــﺎﻝ ﻟﻤﺠﻠﺘﻨﺎ ﺍﻟﺪﻛﺘـــﻮﺭ ﻃﺎﺭﻕ ﺧـــﻮﺭﻱ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ‬

‫ﺑـــﻲ ‪ (٩٠٠٠‬ﺑﻌﺮﺽ ‪١٦٢‬ﺳـــﻢ ﻭ )ﺃﺗﺶ ﺑﻲ ‪(١٠٠٠٠‬‬

‫»ﺩﻭﺗـــﺲ ﺑﺮﻭ«‪” :‬ﺇﻗﺘﻨﻴﻨﺎ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺃﺗﺶ ﺑﻲ‬

‫ﺑﻌـــﺮﺽ ‪ ٢٦٢‬ﺳـــﻢ؛ ﻭﻣﻨﻬـــﺎ ﻣـــﺎ ﻳﺨﺘـــﺺ ﺑﻄﺒﺎﻋﺔ‬

‫ﺃﻛﺲ ﺃﻝ ‪ ١٥٠٠‬ﻟﺜﻘﺘﻨﺎ ﺍﻟﻤﻄﻠﻘﺔ ﺑﻤﻨﺘﺠﺎﺕ ﺃﺗﺶ ﺑﻲ‪.‬‬

‫ﺃﻧﻈﻤـــﺔ ﺍﻟﻤﻌﺎﺭﺽ ﻣﺜﻞ ﻣﺎﻛﻴﻨﺘﻲ )ﺃﺗﺶ ﺑﻲ ‪(٥٥٠٠‬‬

‫ﻟﻘﺪ ﻗﻤﻨﺎ ﻣﺴـــﺒﻘﴼ ﺑﺸﺮﺍﺀ ﺳﺖ ﻣﺎﻛﻴﻨﺎﺕ ﻟﻠﻄﺒﺎﻋﺔ ﻣﻦ‬

‫ﺑﺴـــﺘﺔ ﺍﻟـــﻮﺍﻥ ﻭﺑﻌﺮﺽ ‪ ١٥٢‬ﺳـــﻢ ﻭﻣﺎﻛﻴﻨﺘﻲ )ﺃﺗﺶ‬

‫ﺃﺗﺶ ﺑﻲ ﻭﻧﺤﻦ ﻧﺸـــﻌﺮ ﺑﺎﻟﺮﺿﺎ ﻣﻦ ﺃﺩﺍﺋﻬﺎ ﻭﺧﺪﻣﺎﺕ‬

‫ﺑـــﻲ ﺯﺩ ‪ (٦١٠٠‬ﺫﺍﺕ ﺍﻟﺜﻤﺎﻧﻴﺔ ﺃﻟـــﻮﺍﻥ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ‬

‫ﺍﻟﺼﻴﺎﻧـــﺔ ﺍﻟﺘﻲ ﺗﻮﻓﺮﻫـــﺎ ﻋﻠﻰ ﻣﺪﺍﺭ ﺍﻟﺴـــﺎﻋﺔ‪ .‬ﻋﻼﻭﺓ‬

‫)ﻛﺎﻧﻮﻥ ‪ (٨٠٠٠‬ﺑﻌﺮﺽ ‪ ١٠٧‬ﺳﻢ ﻭ )ﻛﺎﻧﻮﻥ ‪(٩٠٠٠‬‬

‫ﻋﻠـــﻰ ﺫﻟﻚ‪ ،‬ﻭﺑﺎﻹﺳـــﺘﻨﺎﺩ ﺍﻟﻰ ﺩﺭﺍﺳـــﺔ ﻗﻤﻨـــﺎ ﺑﻬﺎ ﻋﻦ‬

‫ﺑﻌﺮﺽ ‪ ١٥٢‬ﺳـــﻢ ﺫﺍﺕ ﺍﻷﺛﻨﻲ ﻋﺸـــﺮﺓ ﻟﻮﻥ‪ ،‬ﻭﺍﻟﺘﻲ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺘﻮﻓﺮﺓ ﻓﻲ ﺍﻟﺴﻮﻕ‪ ،‬ﺗﻮﺻﻠﻨﺎ ﺍﻟﻰ‬

‫ﻧﺴـــﺘﺨﺪﻣﻬﺎ ﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﻗﻤﺎﺵ ”ﺍﻟﻜﻨﻔﺎﺱ“‬

‫ﻧﺘﻴﺠﺔ ﻣﻔﺎﺩﻫـــﺎ ﺃﻥ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺃﻛﺲ ﺃﻝ ‪١٥٠٠‬‬

‫ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻔﻮﺗﻮﻏﺮﺍﻓﻴـــﺔ‪ .‬ﻭﻧﻤﺘﻠﻚ ﺃﻳﻀـــﴼ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﺫﺍﺕ ﺗﻜﺎﻟﻴـــﻒ ﺗﺸـــﻐﻴﻠﻴﺔ ﺃﻗﻞ ﻻﺳـــﻴﻤﺎ ﻓﻴﻤـــﺎ ﻳﺘﻌﻠﻖ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﺘﺴﺎﻣﻲ ﺍﻟﺘﻲ ﺗﺴﺘﺨﺪﻡ ﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ‬

‫ﺑﺄﺳـــﻌﺎﺭ ﺭﺅﻭﺱ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻷﺣﺒﺎﺭ‪ .‬ﺗﺘﺨﺼﺺ ﻫﺬﻩ‬

‫ﺍﻻﻗﻤﺸﺔ ﻭﺍﻷﻋﻼﻡ ﻣﺜﻞ )ﻣﻴﻤﺎﻛﻲ ﺟﻲ ﻓﻲ ‪.“(٤‬‬

‫ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺑﻄﺒﺎﻋـــﺔ ﺍﻟﺠﺪﺍﺭﻳﺎﺕ ﻭﺍﻟﻠﻮﺣـــﺎﺕ ﺍﻟﻜﺒﻴﺮﺓ‪،‬‬

‫ﺗﺄﺳﺴﺖ »ﺩﻭﺗﺲ ﺑﺮﻭ« ﻋﺎﻡ ‪ ١٩٩٦‬ﻛﻮﻛﺎﻟﺔ ﻟﻠﺪﻋﺎﻳﺔ‬

‫ﻭﻫﻲ ﺗﻌﻤﻞ ﺑﺴﺮﻋﺔ ﻓﻌﻠﻴﺔ ﺗﺼﻞ ﺍﻟﻰ ‪ ١٠٠‬ﻣﺘﺮ ﻣﺮﺑﻊ‬

‫ﻭﺍﻹﻋﻼﻥ‪ ،‬ﻭﻳﻌﻤﻞ ﻟﺪﻯ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻴﻮﻡ ﻃﺎﻗﻢ ﻣﺆﻟﻒ‬

‫ﺑﺎﻟﺴـــﺎﻋﺔ‪ ،‬ﻟﺬﺍ ﻓﻬﻲ ﻣﻦ ﺃﺳـــﺮﻉ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻤﺘﻮﻓﺮﺓ‬

‫ﻣـــﻦ ‪ ٤٩‬ﻣﻮﻇﻔـــﴼ‪ .‬ﺗﺘﺄﻟﻒ ﺍﻟﺸـــﺮﻛﺔ ﻣﻦ ﻋﺪﺓ ﺃﻗﺴـــﺎﻡ‬

‫ﻓﻲ ﺍﻟﺴﻮﻕ“‪.‬‬

‫ﻃﺒﺎﻋﻴـــﺔ ﻣﺘﺨﺼﺼـــﺔ ﺑﻤﺠـــﺎﻻﺕ ﻣﺤـــﺪﺩﺓ‪ ،‬ﻭﻣﻨﻬـــﺎ‬

‫ﻭﺃﺷـــﺎﺭ ﺍﻟﺪﻛﺘﻮﺭ ﺧﻮﺭﻱ ﺍﻟﻰ ﺃﻥ ﺷـــﺮﻛﺘﻪ ﺇﺳـــﺘﺜﻤﺮﺕ‬

‫ﻣﻨﺼﺎﺕ ﺍﻟﻌﺮﺽ ﻭﻣﻠﺼﻘﺎﺕ ﺗﻐﻠﻴﻒ ﺍﻟﺴﻴﺎﺭﺍﺕ‪.‬‬

‫ﺃﻳﻀـــﴼ ﺑﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺠﺪﻳﺪﺓ )ﺟـــﺎﻱ ﻓﻲ ‪(٥‬‬

‫ﻭﻳﻀﻴﻒ‪” :‬ﻓﻲ ﻋﺎﻡ ‪ ،٢٠٠٨‬ﻗﻤﻨﺎ ﺑﺘﺠﻬﻴﺰ ﻭﺭﺷﺔ ﻓﻨﻴﺔ‬

‫ﻣـــﻦ ﻣﻴﻤﺎﻛﻲ ﺑﻌﺮﺽ ‪ ١٦٢‬ﺳـــﻢ‪ ،‬ﻭﺍﻟﺘﻲ ﻣﻦ ﺍﻟﻤﻘﺮﺭ‬

‫ﻟﻠﺤﺪﻳﺪ ﻭﺍﻟﺨﺸﺐ ﻟﻜﻲ ﻧﺘﻤﻜﻦ ﻣﻦ ﺗﻠﺒﻴﺔ ﻣﺘﻄﻠﺒﺎﺕ‬

‫ﺗﺴـــﻠﻴﻤﻬﺎ ﺍﻟﻰ ﻣﻘﺮ ﺍﻟﺸـــﺮﻛﺔ ﺑﺤﻠﻮﻝ ﻓﺒﺮﺍﻳﺮ ‪.٢٠٠٩‬‬

‫ﺯﺑﺎﺋﻨﻨﺎ ﻟﻠﺠﺪﺍﺭﻳﺎﺕ ﻭﺍﻟﻠﻮﺣﺎﺕ ﺫﺍﺕ ﺍﻟﻨﺴﻖ ﺍﻟﻜﺒﻴﺮ“‪.‬‬

‫ﻭﻭﻓﻘﴼ ﻟﻠﺪﻛﺘﻮﺭ ﺧﻮﺭﻱ‪ ،‬ﺳـــﺘﺨﺼﺺ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‬

‫ﻭﺗﻀـــﻢ ﻗﺎﺋﻤﺔ ﻋﻤـــﻼﺀ »ﺩﻭﺗﺲ ﺑـــﺮﻭ« ﻋﻠﻰ ﻭﻛﺎﻻﺕ‬

‫ﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﻠﺼﻘـــﺎﺕ ﺍﻟﺠﺪﺍﺭﻳﺔ ﻭﻣﻠﺼﻘـــﺎﺕ ﺗﻐﻠﻴﻒ‬ ‫ﺍﻟﺴـــﻴﺎﺭﺍﺕ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ‪ّ ،‬‬ ‫ﺗﺨﻄﻂ ﺍﻟﺸـــﺮﻛﺔ ﻟﺸـــﺮﺍﺀ‬

‫ﺍﻟﺪﻋﺎﻳـــﺔ ﻭﺍﻹﻋﻼﻥ ﻓﻲ ﺍﻷﺭﺩﻥ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﻘﻮﻡ ﺍﻟﺸـــﺮﻛﺔ‬ ‫ﻣﻦ ﺧﻼﻟﻬـــﺎ ﺑﺘﻨﻔﻴﺬ ﺃﻋﻤـــﺎﻝ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺪﺍﺧﻠﻴﺔ ﺫﺍﺕ‬

‫ﺍﻟﺠـــﻮﺩﺓ ﺍﻟﻌﺎﻟﻴـــﺔ ﻟﺼﺎﻟﺢ ﺷـــﺮﻛﺎﺕ ﺍﻹﺗﺼـــﺎﻻﺕ ﻣﺜﻞ‬ ‫)ﺯﻳﻦ( ﻭ )ﺃﻭﺭﺍﻧﺞ( ﻭ )ﺃﻣﻨﻴﺔ(‪ ،‬ﻭﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻌﻘﺎﺭﻳﺔ ﻣﺜﻞ‬ ‫)ﺩﺍﻣﺎﻙ( ﻭ )ﺇﻋﻤﺎﺭ( ﻭ )ﺗﻌﻤﻴﺮ( ﻭﻏﻴﺮﻫﺎ‪ .‬ﺗﻘﺪّﻡ »ﺩﻭﺗﺲ‬ ‫ﺑـــﺮﻭ« ﺧﺪﻣﺎﺗﻬﺎ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺍﻷﺭﺩﻧـــﻲ ﻭﺟﺰﺀ ﺟﻴﺪ ﻣﻦ‬ ‫ﺍﻟﺴﻮﻕ ﺍﻟﻌﺮﺍﻗﻲ‪ ،‬ﻭﻗﺪ ﺑﺪﺃﺕ ﺍﻟﺸﺮﻛﺔ ﻣﺆﺧﺮﴽ ﺑﺘﻨﻔﻴﺬ ﻛﻢ‬ ‫ﻛﺒﻴﺮ ﻣﻦ ﺍﻷﻋﻤﺎﻝ ﻟﺼﺎﻟﺢ ﺃﺳﻮﺍﻕ ﻋﺮﺑﻴﺔ ﻭﺃﻭﺭﻭﺑﻴﺔ‪.‬‬ ‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﺗﻀﺎﻋﻒ‬ ‫ﻭﻳﺨﺘـــﻢ ﺍﻟﺪﻛﺘﻮﺭ ﺧـــﻮﺭﻱ ﺣﺪﻳﺜﻪ‬ ‫ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﺍﻷﺭﺩﻥ ﻓﻲ ﻋﺎﻣﻲ‬ ‫‪ ٢٠٠٧‬ﻭ‪ ،٢٠٠٨‬ﻭﻧﺄﻣﻞ ﺇﻣﺎ ﻓﻲ ﺃﻥ ﻳﺮﺗﻔﻊ ﻫﺬﺍ ﺍﻟﻄﻠﺐ‬ ‫ﺃﻭ ﺃﻥ ﻳﺒﻘـــﻰ ﻋﻠﻰ ﻣﺎ ﻫـــﻮ ﻋﻠﻴﻪ ﻓﻲ ﻋﺎﻡ ‪ .٢٠٠٩‬ﻟﻘﺪ‬ ‫ﺑﺪﺃ ﺍﻟﻌﺎﻡ ﺍﻟﺠﺪﻳﺪ ﺑﺤﺮﺏ ﻭﺃﺯﻣﺔ ﺇﻗﺘﺼﺎﺩﻳﺔ‪ ،‬ﻭﻋﻠﻤﻨﺎ ﺃﻥ‬ ‫ﻣﻌﻈﻢ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺋﻴﺴﻴﺔ ﻓﻲ ﺍﻷﺭﺩﻥ ﻗﺪ ّ‬ ‫ﺧﻔﻀﺖ‬ ‫ﻣﺼﺮﻭﻓﺎﺗﻬـــﺎ ﻟﻬـــﺬﺍ ﺍﻟﻌـــﺎﻡ‪ .‬ﻭﺑﺎﻟﺮﻏـــﻢ ﻣﻦ ﺫﻟـــﻚ‪ ،‬ﺯﺍﺩ‬ ‫ﻋﺪﺩ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﺍﻟﺴﻮﻕ ﺍﻷﺭﺩﻧﻲ ﻭﻧﺘﻮﻗﻊ‬ ‫ﺍﻟﺤﻔـــﺎﻅ ﻋﻠـــﻰ ﻧﻔﺲ ﺍﻟﺤﺠﻢ ﻣـــﻦ ﺍﻷﻋﻤﺎﻝ‪ .‬ﻓﻜﻤﺎ‬ ‫ﺗﻌﻠﻤﻮﻥ ﻓﺈﻥ ﺍﻟﺤﻴﺎﺓ ﻳﺠﺐ ﺃﻥ ﺗﺴﺘﻤﺮ“‪.‬‬

‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪ :‬ﺍﻟﺒﺮﻳﺪ ﺍﻟﺴﻌﻮﺩﻱ ﻳﻮﺛﻖ ﺍﻟﺤﺞ ﺑﻄﺎﺑﻊ ﺗﺬﻛﺎﺭﻱ‬ ‫ﺍﻟﻄﺎﺑﻊ ﺍﻟﺠﺪﻳﺪ ﺃﺻﺪﺭ ﺑﻔﺌﺔ ﺭﻳﺎﻟﻴﻦ ﻭﺗﻤﺖ ﻃﺒﺎﻋﺘﻪ ﻓـﻲ ﻣﻄﺎﺑـﻊ ﺍﻟﺤﻜﻮﻣـﺔ ﺑﺎﻟﻤﻤﻠﻜﺔ‬ ‫ﺃﺻﺪﺭﺕ ﻣﺆﺳﺴـــﺔ ﺍﻟﺒﺮﻳﺪ ﺍﻟﺴـــﻌﻮﺩﻱ ﻃﺎﺑﻌﴼ ﺗﺬﻛﺎﺭﻳﴼ‬

‫ﺍﻟﻨﺎﺱ ﺑﺎﻟﺤـــﺞ(‪ ،‬ﺇﻟﻰ ﺟﺎﻧﺐ ﺷـــﻌﺎﺭ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ‬

‫ﻳﺬﻛﺮ ﺃﻥ ﻣﺆﺳﺴﺔ ﺍﻟﺒﺮﻳﺪ ﺍﻟﺴﻌﻮﺩﻱ ﺗﺴﻌﻰ ﺇﻟﻰ ﺭﺻﺪ‬

‫ﻳﻮﺛﻖ ﺣﺞ ﺍﻟﻌﺎﻡ ﺍﻟﻬﺠﺮﻱ ‪ ٢٠٠٨) ١٤٢٩‬ﻣﻴﻼﺩﻱ(‪،‬‬

‫ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻓـــﻲ ﺍﻟﺮﻛـــﻦ ﺍﻷﻳﻤـــﻦ ﻣـــﻦ ﺍﻟﻄﺎﺑـــﻊ ﻣﻦ‬

‫ﻭﺗﻮﺛﻴـــﻖ ﻭﺇﺑـــﺮﺍﺯ ﺍﻷﺣـــﺪﺍﺙ ﺍﻟﺘﺎﺭﻳﺨﻴﺔ ﻭﺍﻟﻤﻨﺎﺳـــﺒﺎﺕ‬

‫ﻭﺫﻟـــﻚ ﺑﻔﺌﺔ ﺭﻳﺎﻟﻴﻦ‪ .‬ﻭﺣﻤﻞ ﺍﻟﻄﺎﺑﻊ ﺍﻟﺠﺪﻳﺪ ﺭﺳـــﻮﻣﴼ‬

‫ﺍﻟﻴﻤﻴﻦ‪ ،‬ﻭﻓﻲ ﺍﻟﻴﺴـــﺎﺭ ﺗﺎﺭﻳﺦ ﺻﺪﻭﺭ ﺍﻟﻄﺎﺑﻊ ﺑﺎﻟﻌﺎﻣﻴﻦ‬

‫ﺍﻟﻤﻬﻤـــﺔ ﻭﺍﻟﻮﻃﻨﻴﺔ‪ ،‬ﻣﻦ ﺧﻼﻝ ﺇﺻﺪﺍﺭ ﻃﻮﺍﺑﻊ ﺑﺮﻳﺪﻳﺔ‬

‫ﻟﺸـــﻌﺎﺋﺮ ﺍﻟﺤﺞ‪ ،‬ﻛﻤﺨﻴﻤﺎﺕ ﻣﺸـــﻌﺮ ﻣﻨـــﻰ‪ ،‬ﻭﺍﻟﻜﻌﺒﺔ‬

‫ﺍﻟﻤﻴﻼﺩﻱ ﻭﺍﻟﻬﺠﺮﻱ‪.‬‬

‫ﺗﺼـــﻞ ﺇﻟـــﻰ ﺩﻭﻝ ﻭﺷـــﻌﻮﺏ ﺍﻟﻌﺎﻟـــﻢ‪ ،‬ﻣﻤـــﺎ ﻳﻌﻄﻴﻬـــﺎ‬

‫ﺍﻟﻤﺸـــﺮﻓﺔ ﻭﺍﻟﻤﺴـــﺠﺪ ﺍﻟﺤـــﺮﺍﻡ‪ ،‬ﻭﻣﺸـــﻌﺮ ﻋﺮﻓـــﺎﺕ‪،‬‬

‫ﻭﻓﻲ ﺣﺪﻳﺚ ﻟﻪ ﻣﻊ ﻣﺠﻠﺘﻨﺎ‪ ،‬ﺃﺷـــﺎﺭ ﻋﺒﺪ ﺍﷲ ﺍﻟﻮﺣﻴﻤﺮ‬

‫ﺍﻧﺘﺸـــﺎﺭﴽ ﻭﺍﺳﻌﴼ‪ ،‬ﻭﺭﺳـــﺎﻟﺔ ﺗﺎﺭﻳﺨﻴﺔ ﺗﺘﻨﺎﻗﻠﻬﺎ ﺍﻟﺸﻌﻮﺏ‬

‫ﻭﺍﻟﺤﺠﺎﺝ ﻭﻫﻢ ﻳﺆﺩﻭﻥ ﻣﻨﺎﺳﻜﻬﻢ‪ ،‬ﻭﻳﻌﻠﻮ ﺍﻟﺮﺳﻮﻣﺎﺕ‬

‫ﻣﺪﻳـــﺮ ﺇﺩﺍﺭﺓ ﺍﻟﻄﻮﺍﺑـــﻊ ﺍﻟﺒﺮﻳﺪﻳـــﺔ ﻓﻲ ﻣﺆﺳﺴـــﺔ ﺍﻟﺒﺮﻳﺪ‬

‫ﻭﺍﻟﺤﻀﺎﺭﺍﺕ‪.‬‬

‫ﺻﻮﺭﺓ ﻟﺨﺎﺩﻡ ﺍﻟﺤﺮﻣﻴﻦ ﺍﻟﺸـــﺮﻳﻔﻴﻦ ﺍﻟﻤﻠﻚ ﻋﺒﺪ ﺍﷲ‬

‫ﺍﻟﺴـــﻌﻮﺩﻱ‪ ،‬ﺍﻟـــﻰ ﺃﻥ ﻣﺆﺳﺴـــﺔ ﺍﻟﺒﺮﻳﺪ ﺃﺷـــﺮﻓﺖ ﻋﻠﻰ‬

‫ﺑﻦ ﻋﺒﺪ ﺍﻟﻌﺰﻳﺰ ﺭﺍﻓﻌﴼ ﻳﺪﻳﻪ ﺑﺎﻟﺪﻋﺎﺀ‪.‬‬

‫ﺗﺼﻤﻴـــﻢ ﺍﻟﻄﺎﺑـــﻊ ﺍﻟﺠﺪﻳﺪ ﻭﻗﺎﻣﺖ ﻣﻄﺎﺑـــﻊ ﺍﻟﺤﻜﻮﻣﺔ‬

‫ﻭﻓﻲ ﺃﻋﻠﻰ ﺍﻟﻄﺎﺑـــﻊ ﺩ ّﻭﻧﺖ ﺍﻵﻳﺔ ﺍﻟﻜﺮﻳﻤﺔ )ﻭﺃﺫﻥ ﻓﻲ‬

‫ﺍﻷﻣﻨﻴﺔ ﺑﺎﻟﻤﻤﻠﻜﺔ ﺑﻄﺒﺎﻋﺔ ‪ ٨٠‬ﺃﻟﻒ ﻧﺴﺨﺔ ﻣﻨﻪ‪.‬‬

‫ﺍﻟﺪﻛﺘﻮﺭ ﻃﺎﺭﻕ ﺧﻮﺭﻱ‪ ،‬ﻣﺪﻳﺮ‬ ‫ﻋﺎﻡ »ﺩﻭﺗﺲ ﺑﺮﻭ«‪ ،‬ﻣﻊ ﻣﺎﻛﻴﻨﺔ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻣﻦ‬ ‫”ﺃﺗﺶ ﺑﻲ“‬

‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪» :‬ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ« ﻭ»ﻫﻨﻜﻠﺮ« ﺗﺘﻌﺎﻭﻧﺎﻥ ﻓﻲ ﺗﻮﻓﻴﺮ ﺣﻠﻮﻝ‬ ‫ﻣﺒﺘﻜﺮﺓ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‬ ‫ﺗﻬﺪﻑ ﺍﻹﺗﻔﺎﻗﻴﺔ ﺍﻟﻰ ﺗﻮﻓﻴﺮ ﺣﻠﻮﻝ ﻣﺘﺨﺼﺼﺔ ﻭﻣﻌﺪﺍﺕ ﻣ ّﺮﻛﺒﺔ ﻭﺧﺪﻣﺎﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ‬ ‫ﻭﻗﺎﻝ ﺷﺎﺭﻟﺰ ﻓﻴﺮﻳﻴﺮ‪ ،‬ﻣﺪﻳﺮ ﻣﺒﻴﻌﺎﺕ ﺍﻟﻤﻨﻄﻘﺔ ﻓﻲ ﺷﺮﻛﺔ‬ ‫ﻫﻨﻜﻠـــﺮ‪” :‬ﺃﺭﺍﺩﺕ )ﻫﻨﻜﻠﺮ( ﺇﻗﺎﻣﺔ ﺗﺤﺎﻟﻒ ﻣﻊ ﺷـــﺮﻳﻚ‬ ‫ﻣﻮﺛﻮﻕ ﻳﺘﻤﺘﻊ ﺑﺴﻤﻌﺔ ﻃﻴﺒﺔ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺨﻠﻴﺞ‪ .‬ﻟﻘﺪ‬ ‫ﺣﻘﻘﺖ )ﺟﻔـــﻦ ﺟﺮﺍﻓﻴﻜﺲ( ﺗﻮﺍﺟﺪﴽ ﻛﺒﻴﺮﴽ ﻓﻲ ﺳـــﻮﻕ‬ ‫ﺍﻟﻤﻨﻄﻘـــﺔ ﻣﻦ ﺧﻼﻝ ﺗﻌﺎﻭﻧﻬﺎ ﻣﻊ ﻛﺒﺎﺭ ﺍﻟﻤﺼﻨﻌﻴﻦ ﻓﻲ‬ ‫ﺳﻮﻗﻲﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺠﻠﻴﺪ‪،‬ﻭﺗﻢﻭﺿﻊﻫﺬﻩ ﺍﻹﺗﻔﺎﻗﻴﺔﻓﻲ‬ ‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ‪:‬‬

‫ﺍﻟﺨﺎﻧﺔﺍﻟﺼﺤﻴﺤﺔ“‪.‬‬

‫ﺁﻧﺪﺭﻳﺎﺱ ﺯﺍﻣﺒﺎﺱ )ﻣﺪﻳﺮ ﻗﺴﻢ‬

‫ﻣﻦ ﺟﺎﻧﺒﻪ‪ ،‬ﻗﺎﻝ ﻧﺠﻴﺐ ﻋﻮﺍﺩ‪ ،‬ﻧﺎﺋﺐ ﻣﺪﻳﺮ ﻋﺎﻡ ﺍﻟﻤﺒﻴﻌﺎﺕ‬

‫ﺍﻟﺨﺪﻣﺎﺕ ﻓﻲ ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ(‪،‬‬

‫ﻓـــﻲ »ﺟﻔـــﻦ ﺟﺮﺍﻓﻴﻜـــﺲ«‪” :‬ﻟﻘـــﺪ ﻭﻗﻌﻨﺎ ﻋﻠـــﻰ ﻫﺬﻩ‬

‫ﻧﺠﻴﺐ ﻋﻮﺍﺩ )ﻧﺎﺋﺐ ﻣﺪﻳﺮ ﻋﺎﻡ ﺍﻟﻤﺒﻴﻌﺎﺕ‬

‫ﺍﻹﺗﻔﺎﻗﻴﺔ ﻣﻊ ﺷﺮﻛﺔ ﻫﻨﻜﻠﺮ‪ ،‬ﻭﻧﺤﻦ ﺑﺎﻟﻔﻌﻞ ﻣﺘﻮﺍﺟﺪﻭﻥ‬

‫ﻓﻲ ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ(‪ ،‬ﺃﺭﻳﻚ ﻫﻮﺩﻝ‬

‫ﻓﻲ ﺍﻟﺴﻮﻕ ﻭﻟﺪﻳﻨﺎ ﺗﻮﺟﻬﺎﺕ ﻣﺜﻴﺮﺓ ﻟﻺﻫﺘﻤﺎﻡ‪ .‬ﻭﺳﻨﺒﺪﺃ‬

‫)ﻣﺪﻳﺮ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻓﻲ ﻫﻨﻜﻠﺮ(‪ ،‬ﺗﺸﺎﺭﻟﺰ‬

‫ﺑﺘﻮﻓﻴﺮ ﻣﻨﺘﺠﺎﺗﻨﺎ ﻓﻲ ﺃﺳﻮﺍﻕ ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﺘﻲ ﻟﺪﻳﻨﺎ ﻓﻴﻬﺎ‬

‫ﻓﻴﺮﻳﻴﺮ )ﻣﺪﻳﺮ ﻣﺒﻴﻌﺎﺕ ﺍﻟﻤﻨﻄﻘﺔ ﻓﻲ‬ ‫ﻫﻨﻜﻠﺮ(‪ ،‬ﻭﺃﻟﻜﺴﻨﺪﺭ ﻧﺠﻢ )ﻣﺪﻳﺮ ﻗﺴﻢ‬

‫ﻣﻜﺎﺗﺐ ﺗﻤﺜﻴﻞ‪ ،‬ﻣﺜﻞ ﻗﻄﺮ ﻭﻋﻤﺎﻥ ﻭﺍﻟﺒﺤﺮﻳﻦ“‪.‬‬

‫ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻓﻲ ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ(‬

‫ﻭﻗﻌﺖ ﺷـــﺮﻛﺔ ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ‪ ،‬ﻭﻣﻘﺮﻫـــﺎ ﺍﻹﻣﺎﺭﺍﺕ‪،‬‬ ‫ﺇﺗﻔﺎﻗﻴﺔ ﺗﻌﺎﻭﻥ ﻣﻊ ﺷﺮﻛﺔ ﻫﻨﻜﻠﺮ ﺃﻱ ﺟﻲ ﺍﻟﺴﻮﻳﺴﺮﻳﺔ‪،‬‬ ‫ﺗﺘﻴـــﺢ ﻟﻬﺎ ﺗﻘﺪﻳﻢ ﺣﻠﻮﻝ ﻣﺘﺨﺼﺼـــﺔ ﻭﻣﻌﺪﺍﺕ ﻣ ّﺮﻛﺒﺔ‬

‫ﻭﺧﺪﻣﺎﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ‪.‬‬

‫ﻭﺑﻤﻮﺟـــﺐ ﺍﻹﺗﻔﺎﻗﻴﺔ‪ ،‬ﺳـــﺘﻘﻮﻡ »ﺟﻔـــﻦ ﺟﺮﺍﻓﻴﻜﺲ«‬ ‫ﺑﺘﻤﺜﻴـــﻞ »ﻫﻨﻜﻠـــﺮ« ﻭﺷـــﺮﻛﺘﻬﺎ ﺍﻟﺸـــﻘﻴﻘﺔ »ﻫﻨﻜﻠـــﺮ‬ ‫ﺳﻴﺴـــﺘﻤﺰ« ﺍﻟﺘﻲ ﺗﻌﻤﻞ ﻓﻲ ﺗﻄﻮﻳﺮ ﺃﻧﻈﻤﺔ ﺇﺳﺘﺨﺮﺍﺝ‬ ‫ﺍﻟﻤﺨﻠﻔﺎﺕ‪.‬‬

‫ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ »ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ« ﻳﻮﺻﻲ ﺑﺘﻮﺯﻳﻊ ‪ ٩٠‬ﻣﻠﻴﻮﻥ‬ ‫ﺭﻳﺎﻝ ﻋﻠﻰ ﺍﻟﻤﺴﺎﻫﻤﻴﻦ‬ ‫ﻳﻤﺜﻞ ﺍﻟﻤﺒﻠﻎ ﺍﻟﻤﺬﻛـﻮﺭ ﺃﺭﺑـﺎﺡ ﻋـﺎﻡ ‪ ٢٠٠٨‬ﺑﻤﺎ ﻳﻌﺎﺩﻝ ‪ ٪١٥‬ﻣـﻦ ﺭﺃﺱ ﻣـﺎﻝ ﺍﻟﺸﺮﻛـﺔ‬ ‫ﺃﻭﺻـــﻰ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ‬

‫ﻟﻠﺴﻬﻢ ﺍﻟﻮﺍﺣﺪ‪ ،‬ﺑﺈﺟﻤﺎﻟﻲ ﻣﺒﻠﻎ ‪ ٩٠‬ﻣﻠﻴﻮﻥ ﺭﻳﺎﻝ ﻭﺑﻤﺎ‬

‫ﻭﺍﻟﺘﻐﻠﻴـــﻒ‪ ،‬ﺇﺣـــﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺘﺎﺑﻌـــﺔ ﻟﻠﻤﺠﻤﻮﻋﺔ‬

‫ﻳﻤﺜﻞ ‪ ١٥‬ﻓﻲ ﺍﻟﻤﺎﺋﺔ ﻣﻦ ﺭﺃﺱ ﻣﺎﻝ ﺍﻟﺸﺮﻛﺔ‪.‬‬

‫ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻟﻸﺑﺤﺎﺙ ﻭﺍﻟﻨﺸـــﺮ‪ ،‬ﺑﺘﻮﺯﻳـــﻊ ﺃﺭﺑﺎﺡ ﻧﻘﺪﻳﺔ‬

‫ﻭﻭﻓﻘـــﴼ ﻟﺒﻴﺎﻥ ﺻﺎﺩﺭ ﻋﻦ ﺍﻟﺸـــﺮﻛﺔ ﻭﺍﻟﺬﻱ ﺗﻢ ﺇﻋﻼﻧﻪ‬

‫ﻟﻠﻌـــﺎﻡ ﺍﻟﻤﺎﻟﻲ ﺍﻟﻤﺎﺿـــﻲ )‪ (٢٠٠٨‬ﺑﻮﺍﻗـــﻊ ‪ ١,٥‬ﺭﻳﺎﻝ‬

‫ﻋﻠﻰ ﻣﻮﻗﻊ ﺗﺪﺍﻭﻝ ﺍﻷﺳـــﻬﻢ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‪ ،‬ﻓﺴـــﺘﻜﻮﻥ‬

‫ﺃﺣﻘﻴﺔ ﺗﻮﺯﻳﻊ ﺍﻷﺭﺑﺎﺡ ﻟﻤﺴﺎﻫﻤﻲ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺴﺠﻠﻴﻦ‬ ‫ﻟﺪﻯ ﻣﺮﻛـــﺰ ﺇﻳﺪﺍﻉ ﺍﻷﻭﺭﺍﻕ ﺍﻟﻤﺎﻟﻴـــﺔ )ﺗﺪﺍﻭﻝ( ﺑﻨﻬﺎﻳﺔ‬ ‫ﻳـــﻮﻡ ﺇﻧﻌﻘﺎﺩ ﺍﻟﺠﻤﻌﻴﺔ ﺍﻟﻌﺎﻣﺔ ﻭﺍﻟﺬﻱ ﺳـــﻴﺘﻢ ﺍﻹﻋﻼﻥ‬ ‫ﻋﻦ ﻣﻮﻋﺪ ﺇﻧﻌﻘﺎﺩﻫﺎ ﻓﻲ ﻭﻗﺖ ﻻﺣﻖ‪.‬‬

‫ﻟﻴﺒﻴﺎ‪ :‬ﺇﻗﺎﻣﺔ ﻣﻌﺮﺽ ”ﺗﻴﻔﺎ“ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪ ١٦‬ﺍﻟﻰ ‪ ٢٤‬ﻳﻮﻟﻴﻮ ‪٢٠٠٩‬‬ ‫ﻣﻌﺮﺽ ﻃﺮﺍﺑﻠﺲ ﺍﻟﺮﺍﺑﻊ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺪﻋﺎﻳﺔ ﻭﺍﻹﻋﻼﻥ ﻳﻤﺜﻞ ﻣﻨﺼﺔ ﺗﻮﺍﺻﻞ ﻟﺼﺎﻧﻌﻲ ﺍﻟﻘﺮﺍﺭ ﻋﻠﻰ‬

‫‪ME Printer February 2009‬‬

‫ﺍﻟﺼﻌﻴﺪﻳﻦ ﺍﻟﻤﺤﻠﻲ ﻭﺍﻟﺪﻭﻟﻲ‬

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‫ﺗﺴـــﺘﻀﻴﻒ ﺍﻟﻌﺎﺻﻤـــﺔ ﺍﻟﻠﻴﺒﻴـــﺔ ﻃﺮﺍﺑﻠـــﺲ ﻓﻌﺎﻟﻴـــﺎﺕ‬ ‫ﺍﻟـــﺪﻭﺭﺓ ﺍﻟﺮﺍﺑﻌـــﺔ ﻣـــﻦ ﻣﻌـــﺮﺽ ﻃﺮﺍﺑﻠـــﺲ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﺪﻋﺎﻳﺔ ﻭﺍﻹﻋﻼﻥ )ﺗﻴﻔﺎ ‪ ،(٢٠٠٩‬ﻭﺫﻟﻚ ﻟﻠﻔﺘﺮﺓ ﻣﻦ‬ ‫‪ ٢٤ – ١٦‬ﻳﻮﻟﻴـــﻮ‪ /‬ﺗﻤﻮﺯ ‪ .٢٠٠٩‬ﻭﺳـــﻴﻘﺎﻡ ﺍﻟﻤﻌﺮﺽ‬ ‫ﺍﻟﺬﻱ ﺗﻨﻈﻤﻪ ﺷـــﺮﻛﺔ ﺍﻟﻮﺍﺣﺔ ﻟﺘﻨﻈﻴﻢ ﺍﻟﻤﻌﺎﺭﺽ‪ ،‬ﻓﻲ‬ ‫ﻣﺮﻛـــﺰ ﻣﻌﺎﺭﺽ ﻃﺮﺍﺑﻠﺲ ﺍﻟﺪﻭﻟـــﻲ ﺍﻟﻜﺎﺋﻦ ﻓﻲ ﻗﻠﺐ‬

‫ﺍﻟﺤﻲ ﺍﻟﺘﺠﺎﺭﻱ ﻓﻲ ﺍﻟﻤﺪﻳﻨﺔ‪.‬‬

‫ﻭﻳﺘﻮﻗﻊ ﺍﻟﻤﻨﻈﻤﻮﻥ ﺃﻥ ﻳﺤﻈﻰ ﻣﻌﺮﺽ )ﺗﻴﻔﺎ( ﻓﻲ ﻫﺬﺍ‬

‫ﻭﻳﺴـــﺘﻬﺪﻑ ﺍﻟﻤﻌـــﺮﺽ ﺍﻟﻌﺎﻣﻠﻴـــﻦ ﻓـــﻲ ﺷـــﺮﻛﺎﺕ‬

‫ﺍﻟﻌﺎﻡ ﺑﻤﺸﺎﺭﻛﺔ ﻛﺒﻴﺮﺓ ﻻ ﺳﻴﻤﺎ ﻭﺃﻥ ﺩﻭﺭﺓ ﺍﻟﻤﻌﺮﺽ ﻣﻦ‬ ‫ﺍﻟﻌﺎﻡ ﺍﻟﻤﺎﺿﻲ ﻗﺪ ﺷﻬﺪﺕ ﺇﻗﺒﺎ ً‬ ‫ﻻ ﻣﻦ ﻟﺪﻥ ﺍﻟﻌﺪﻳﺪ ﻣﻦ‬

‫ﻭﻭﻛﺎﻻﺕ ﺍﻟﺪﻋﺎﻳﺔ ﻭﺍﻹﻋﻼﻥ‪ ،‬ﻭﺷـــﺮﻛﺎﺕ ﺍﻟﺠﺮﺍﻓﻴﻚ‬

‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺘﺨﺼﺼﺔ ﺑﺼﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺪﻋﺎﻳﺔ‬

‫ﻭﺍﻟﻼﻓﺘـــﺎﺕ‪ ،‬ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟـــﻰ ﺷـــﺮﻛﺎﺕ ﺍﻟﺘﺴـــﻮﻳﻖ‬

‫ﻭﺍﻹﻋﻼﻥ‪ ،‬ﻭﺧﺎﺻﺔ ﺍﻷﻭﺭﻭﺑﻴﺔ ﻣﻨﻬﺎ‪.‬‬

‫ﺍﻟﺘﺼﻤﻴﻢ‪ ،‬ﻭﺷـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ‪،‬‬

‫ﻭﺍﻟﻌﻼﻗﺎﺕ ﺍﻟﻌﺎﻣﺔ‪.‬‬

‫ﻟﺒﻨـﺎﻥ‪» :‬ﺃﻛﺴﺒﺮﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧـﺎﻝ« ﺗﻘﺘﻨـﻲ ﻣﺎﻛﻴﻨـﺔ ﺗﺼﻨﻴﻊ ﺍﻷﻏﻠﻔﺔ ﻛﻮﻟﺒﻮﺱ‬ ‫ﺩﻱ ﺃﻱ ‪٢٧٠‬‬ ‫ﺳﺘﺪﻣﺞ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﺠﺪﻳﺪﺓ‪ ،‬ﺍﻟﺘﻲ ﺗﻢ ﺷﺮﺍﺅﻫﺎ ﻣﻦ ﺷﺮﻛﺔ ﺩﻳﻨﺎﻏﺮﺍﻑ‪ ،‬ﻣﻊ ﺧﻂ ﺇﻧﺘﺎﺝ ﺍﻟﻜﺘﺐ ﺍﻟﻤﻤﻠﻮﻙ ﻟﻠﺸﺮﻛﺔ‪،‬‬ ‫ﻭﺳﺘﺴﺘﺨﺪﻡ ﻓﻲ ﺻﻨﻊ ﺃﻏﻠﻔﺔ ﺍﻟﻤﻔﻜﺮﺍﺕ ﻭﺍﻟﺘﻘﺎﻭﻳﻢ ﻭﺩﻓﺎﺗﺮ ﺍﻟﻤﻼﺣﻈﺎﺕ ﺍﻟﻤﻨﻀﺪﻳﺔ‬ ‫ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ‪” :‬ﺗﻌﺪ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﺨﻴﺎﺭ ﺍﻷﻣﺜﻞ‬ ‫ﻟﺴـــﺪ ﺣﺎﺟﺘﻨﺎ ﺍﻟـــﻰ ﺍﻷﻏﻠﻔـــﺔ ﺍﻟﺼﻠﺒﺔ‪ ،‬ﻭﻫـــﻲ ﺇﺣﺪﻯ‬ ‫ﺃﻓﻀـــﻞ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻓﻲ ﺍﻟﻌﺎﻟـــﻢ ﺿﻤﻦ ﻓﺌﺘﻬﺎ‪ .‬ﻭﻧﺤﻦ‬ ‫ﺭﺍﺿﻮﻥ ﻋـــﻦ ﻣﻨﺘﺠﺎﺕ ﻛﻮﻟﺒﻮﺱ ﻭﻟﺪﻳﻨﺎ ﺧﺒﺮﺓ ﺟﻴﺪﺓ‬ ‫ﻓﻲ ﺇﺳﺘﺨﺪﺍﻡ ﻣﺎﻛﻴﻨﺎﺗﻬﺎ“‪.‬‬ ‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺳـــﻨﻮﻇﻒ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻓﻲ ﺇﻧﺘﺎﺝ ﺗﺸـــﻜﻴﻠﺔ‬ ‫ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺃﻏﻠﻔـــﺔ ﺍﻟﻤﻔﻜﺮﺍﺕ ﻭﺑﻤﺨﺘﻠﻒ ﺍﻟﺨﺎﻣﺎﺕ‬ ‫ﻭﺍﻷﺣﺠـــﺎﻡ‪ ،‬ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟـــﻰ ﺇﻧﺘـــﺎﺝ ﺃﻏﻠﻔـــﺔ ﺍﻟﺘﻘﺎﻭﻳﻢ‬ ‫ﻭﺩﻓﺎﺗﺮﺍﻟﻤﻼﺣﻈﺎﺕ ﺍﻟﻤﻨﻀﺪﻳﺔ“‪.‬‬ ‫ﻭﺗﺴﺘﺨﺪﻡ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ ﻣﺮﺍﻓﻘﻬﺎ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺗﺸﻜﻴﻠﺔ‬

‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﺸﺮﻛﺔ‬

‫ﻣﺘﻨﻮﻋـــﺔ ﻣﻦ ﺍﻟﻤﻌـــﺪﺍﺕ ﻛﻤﺎﻛﻴﻨـــﺔ )ﺩﻱ ﺃﻱ ‪ (٣٦‬ﻭ‬

‫ﺃﻛﺴﺒﺮﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ‬

‫)ﻛـــﻲ ﺩﻱ ‪ (١‬ﻭﻣﺎﻛﻴﻨـــﺔ ﺗﻘﻄﻴﻊ ﺍﻟﻜﺮﺗـــﻮﻥ )ﺩﻱ ﺃﻱ‬ ‫‪ ،(٣٦‬ﻭﺟﻤﻴﻌﻬـــﺎ ﻣـــﻦ ﻛﻮﻟﺒـــﻮﺱ‪ ،‬ﻭﻣﺎﻛﻴﻨﺘﻲ )ﻛﻮﺭﺯ‬ ‫ﺃﺗﺶ ﻛﻲ ‪ (١٠٠‬ﻭ )ﺳﺎﺗﻴﺮﻥ ‪ ١‬ﻭ ‪ (٢‬ﻟﻠﺒﺼﻢ ﺍﻟﺤﺮﺍﺭﻱ‪،‬‬ ‫ﻗﺎﻣـــﺖ ﺷـــﺮﻛﺔ ﺃﻛﺴـــﺒﺮﺱ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ‪ ،‬ﻭﻣﻘﺮﻫﺎ‬

‫ﺍﻟﺮﺍﻏﺒﻴـــﻦ ﺑﺼﻨﻊ ﻣﻔﻜﺮﺍﺗﻬـــﻢ‪ ،‬ﺍﻟﻤﺮﻭﻧﺔ ﻓـــﻲ ﺇﺧﺘﻴﺎﺭ‬

‫ﺍﻟـــﻰ ﺟﺎﻧﺐ ﻣﺎﻛﻴﻨﺔ ﻗـــﺺ )‪ ١١٥‬ﺇﻱ ﺩﻱ( ﻣﻦ ﺑﻮﻻﺭ‬

‫ﻟﺒﻨـــﺎﻥ‪ ،‬ﺑﺸـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﺗﺼﻨﻴـــﻊ ﺍﻷﻏﻠﻔـــﺔ )ﺩﻱ ﺃﻱ‬

‫ﺍﻟﺨﺎﻣـــﺎﺕ ﻭﺍﻷﻟـــﻮﺍﻥ ﻭﺍﻷﺣﺠـــﺎﻡ ﺍﻟﺘـــﻲ ﺗﻨﺎﺳـــﺒﻬﻢ‪.‬‬

‫ﻭﺍﻟﺘﻲ ﺗﺴﺘﺨﺪﻣﻬﺎ ﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺸﻄﻴﺐ‪.‬‬

‫‪ (٢٧٠‬ﻣﻦ ﻛﻮﻟﺒﻮﺱ ﻟﻜﻲ ﺗﺘﻤﻜﻦ ﻣﻦ ﺳـــﺪ ﺣﺎﺟﺘﻬﺎ‬

‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟـــﻚ‪ ،‬ﻭﻣـــﻦ ﺧـــﻼﻝ ﻗﻴﺎﻣﻬـــﺎ ﺑﻄﺒﺎﻋـــﺔ‬

‫ﻳﺬﻛﺮ ﺃﻥ ﺃﻛﺴـــﺒﺮﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ ﺗﺄﺳﺴﺖ ﻓﻲ ﻋﺎﻡ‬

‫ﺍﻟﻰ ﺍﻷﻏﻠﻔﺔ ﺍﻟﺼﻠﺒﺔ‪ .‬ﺇﺫ ُﻳﻤﻜﻦ ﻟﻬﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‪ ،‬ﺍﻟﺘﻲ‬

‫ﺍﻟﻤﺸـــﺨﺼﺔ‪ ،‬ﺗﺴﻌﻰ ﺍﻟﺸـــﺮﻛﺔ ﺃﻳﻀﴼ ﺍﻟﻰ‬ ‫ﺍﻟﻤﻔﻜﺮﺍﺕ‬ ‫ّ‬

‫‪ ١٩٧٢‬ﻛﻤﻄﺒﻌـــﺔ ﺗﺠﺎﺭﻳﺔ‪ ،‬ﺗﻄﻮﺭﺕ ﻓﻴﻤﺎ ﺑﻌﺪ ﻟﺘﻜﻮﻥ‬

‫ﻏﻼﻓـــﴼ ﻓـــﻲ ﺍﻟﺪﻗﻴﻘﺔ ﺍﻟﻮﺍﺣﺪﺓ‪ ،‬ﻭﻫﻮ ﻣﺎ ﺗﻌﺪﻩ ﺍﻟﺸـــﺮﻛﺔ‬

‫ﻳﻔﺴﺮ ﺇﺳﺘﺜﻤﺎﺭﻫﺎ ﻣﺆﺧﺮﴽ ﺑﻤﺎﻛﻴﻨﺔ )ﻛﻮﻟﺒﻮﺱ‬ ‫ﻭﻫﻮ ﻣﺎ ّ‬

‫ﻗﺎﻣﺖ ﺑﺘﻮﺭﻳﺪﻫﺎ ﺷﺮﻛﺔ ﺩﻳﻨﺎﻏﺮﺍﻑ ﺑﻠﺒﻨﺎﻥ‪ ،‬ﺇﻧﺘﺎﺝ ‪٦٥‬‬

‫ﺇﺿﺎﻓـــﺔ ﻣﺜﺎﻟﻴﺔ ﺍﻟﻰ ﺧﻂ ﺇﻧﺘـــﺎﺝ ﺍﻟﻜﺘﺐ ﺍﻟﻤﻤﻠﻮﻙ ﻟﻬﺎ‬

‫ﺗﻌﺰﻳﺰ ﺗﻮﺍﺟﺪﻫﺎ ﻓﻲ ﺍﻟﺴﻮﻕ ﻭﻛﺴﺐ ﺛﻘﺔ ﺍﻟﻤﺴﺘﻬﻠﻚ‪،‬‬ ‫ﺑﻲ ﺇﻱ ‪.(٣١٢‬‬

‫ﺇﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﻣﺠﺎﻝ ﺇﻧﺘﺎﺝ ﺍﻟﻤﻔﻜﺮﺍﺕ‬ ‫ﻓﻲ ﺟﻤﻴـــﻊ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ‪ .‬ﻭﻗﺪ ﺇﺳـــﺘﺜﻤﺮﺕ ﺍﻟﺸـــﺮﻛﺔ‬ ‫ﻗﺒﻞ ﺛﻼﺛﺔ ﺃﻋﻮﺍﻡ ﺑﺨﻂ ﺇﻧﺘﺎﺝ ﺍﻟﻜﺘﺐ‪ ،‬ﻭﻣﺎﻛﻴﻨﺘﻲ )ﺑﻲ‬

‫ﻭﺍﻟﺬﻱ ﻳﻌﻤﻞ ﺑﺴﺮﻋﺔ ‪ ٦٠‬ﺩﻭﺭﺓ ﻓﻲ ﺍﻟﺪﻗﻴﻘﺔ‪.‬‬

‫ﻭﻓـــﻲ ﺗﻌﻠﻴـــﻖ ﻟﻪ ﺑﻬـــﺬﻩ ﺍﻟﻤﻨﺎﺳـــﺒﺔ‪ ،‬ﻳﻘـــﻮﻝ ﺟﻮﺯﻳﻒ‬

‫ﺃﻑ ‪ (٥٢٧‬ﻭ )ﺃﻑ ﺇﻱ ‪ (٦٠٤‬ﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻜﺘـــﺐ ﺫﺍﺕ‬

‫ﺗﻬﺪﻑ ﺃﻛﺴﺒﺮﺱ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ ﺍﻟﻰ ﻣﻨﺢ ﻋﻤﻼﺋﻬﺎ‬

‫ﺳـــﻜﺎﻟﻲ‪ ،‬ﺍﻟﺮﺋﻴـــﺲ ﺍﻟﺘﻨﻔﻴـــﺬﻱ ﻟﺸـــﺮﻛﺔ ﺃﻛﺴـــﺒﺮﺱ‬

‫ﺍﻟﺘﺠﻠﻴﺪ ﺍﻟﻔﺎﺧﺮ ﺑﺈﺳﺘﺨﺪﺍﻡ ﺍﻟﻘﻮﺍﻟﺐ ﺍﻟﺨﺸﺒﻴﺔ‪.‬‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪ :‬ﺃﻭﻛﻲ ﻟﻠﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺗﻄﻠﻖ ﺍﻟﻄﺎﺑﻌﺔ ﺍﻟﻤﺘﻌﺪﺩﺓ ﺍﻟﻤﻬﺎﻡ ﺫﺍﺕ ﺍﻟﻜﻠﻔﺔ‬ ‫ﺍﻟﻤﻨﺨﻔﻀﺔ ﺑﻤﻘﺎﺱ ‪A3/ A4‬‬ ‫ﺗﺴﺘﻬـﺪﻑ ﺍﻟﻄﺎﺑﻌـﺔ )ﺃﻡ ﺳﻲ ‪ (٨٦٠‬ﻣﺠﻤﻮﻋـﺎﺕ ﺍﻟﻌﻤﻞ ﻭﺍﻟﺸﺮﻛـﺎﺕ ﺍﻟﺼﻐﻴـﺮﺓ ﻭﺍﻟﻤﺘﻮﺳﻄـﺔ‬ ‫ﻗﺎﻣـــﺖ ﺷـــﺮﻛﺔ ﺃﻭﻛـــﻲ ﻟﻠﺤﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﻴـــﺔ‪ ،‬ﺇﺣﺪﻯ‬

‫ﺍﻟﻤﺜﺎﻟـــﻲ ﻟﻠﻄﺒﺎﻋـــﺔ ﻋﻠـــﻰ ﺃﻭﺭﺍﻕ ﺑﻤﻘﺎﺳـــﻲ )‪(A3‬‬

‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋـــﺪﺓ ﻓـــﻲ ﺃﺳـــﻮﺍﻕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﻠﻮﻧﺔ‪،‬‬

‫ﻭ)‪ ،(A4‬ﻻﺳـــﻴﻤﺎ ﻟﻠﺸـــﺮﻛﺎﺕ ﺫﺍﺕ ﻣﺴﺎﺣﺎﺕ ﺍﻟﻌﻤﻞ‬

‫ﺑﺈﻃﻼﻕ ﻃﺎﺑﻌﺘﻬﺎ ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟﻤﺘﻌﺪﺩﺓ ﺍﻟﻤﻬﺎﻡ )ﺃﻡ ﺳﻲ‬

‫ﺍﻟﻀﻴﻘﺔ ﻭﺍﻟﻤﻴﺰﺍﻧﻴﺔ ﺍﻟﻤﺤﺪﻭﺩﺓ‪.‬‬ ‫ّ‬ ‫ﻭﻳﻌﻠﻖ ﺟﻮﻥ ﺭﻭﺱ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ ﺷـــﺮﻛﺔ ﺃﻭﻛﻲ ﻟﻠﺤﻠﻮﻝ‬

‫ﻓﻲ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﻠﻮﻧﺔ ﻋﻠﻰ ﺍﻟـــﻮﺭﻕ ﺑﻤﻘﺎﺱ )‪.(A3‬‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺍﻟﻬﻨﺪ ﻭﺷﻤﺎﻝ ﺷﺮﻕ‬ ‫ﺃﻓﺮﻳﻘﻴـــﺎ‪ ،‬ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻟﺪﻯ ﺃﻭﻛﻲ ﻟﻠﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺗﺎﺭﻳﺦ‬

‫‪ ٢٥‬ﻳﻨﺎﻳﺮ ‪ ٢٠٠٩‬ﻓﻲ ”ﺩﺑﻲ ﺃﻭﺗﻮﺩﺭﻭﻡ“‪ ،‬ﺃﻣﺎﻡ ﺃﺳﻄﻮﻝ‬

‫ﻋﺮﻳـــﻖ ﻓـــﻲ ﺗﻘﺪﻳﻢ ﺣﻠـــﻮﻝ ﻣﺘﻄـــﻮﺭﺓ ﻟﺴـــﻮﻕ ﻓﻨﻮﻥ‬

‫‪ (٨٦٠‬ﺫﺍﺕ ﺍﻟﻜﻠﻔـــﺔ ﺍﻟﻤﻨﺨﻔﻀـــﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻡ‬ ‫ﻭﻛﺸـــﻔﺖ ﺃﻭﻛﻲ ﺍﻟﺴـــﺘﺎﺭ ﻋﻦ ﻃﺎﺑﻌﺘﻬﺎ ﺍﻟﺠﺪﻳﺪﺓ ﻓﻲ‬ ‫ﻣﻦ ﺳﻴﺎﺭﺍﺕ )ﺃﻭﺩﻱ ﺗﻲ ﺗﻲ ﺃﺱ(‪.‬‬

‫ﺍﻟﺠﺮﺍﻓﻴﻚ‪ ،‬ﻟﺬﻟﻚ ﻗﺎﻣﺖ ﺃﻭﻛﻲ ﺑﺘﻄﻮﻳﺮ ﻣﺴـــﺘﻮﻯ ﻣﻦ‬

‫ﻭﻭﻓﻘﴼ ﻟﻠﺸـــﺮﻛﺔ‪ ،‬ﺗﻢ ﺗﺼﻤﻴﻢ ﺍﻟﻄﺎﺑﻌﺔ )ﺃﻡ ﺳﻲ ‪(٨٦٠‬‬

‫ﺍﻟﺠﻮﺩﺓ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻟﻤﺠﺎﻝ ﺃﻭﺳـــﻊ ﻣﻦ ﺍﻟﺴﻮﻕ ﻳﺘﻄﻠﺐ‬

‫ﻟﺘﻠﺒـــﻲ ﺇﺣﺘﻴﺎﺟـــﺎﺕ ﻣﺠﻤﻮﻋﺎﺕ ﺍﻟﻌﻤﻞ ﻭﺍﻟﺸـــﺮﻛﺎﺕ‬

‫ﻣﻌﺎﻳﻴﺮ ﻣﺤﺪﺩﺓ ﻭﻃﺒﺎﻋﺔ ﻣﺘﺨﺼﺼﺔ“‪.‬‬ ‫ّ‬ ‫”ﺗﻘﺪﺭ ﻏﺎﺭﺗﻨﺮ ﺃﻥ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺪﺍﺧﻠﻴﺔ ﺗﺨﻔﺾ‬ ‫ﻭﻳﻀﻴﻒ‪ّ :‬‬

‫ﻣﻀﻴﻔـــﺔ ﺃﻥ ﺍﻟﺤ ّﻴـــﺰ ﺍﻟﺼﻐﻴـــﺮ ﺍﻟـــﺬﻱ ﺗﺘﻄﻠﺒـــﻪ ﻫـــﺬﻩ‬

‫ﻣـــﻦ ﻣﻌـــﺪﻝ ﺍﻟﺘﻜﺎﻟﻴـــﻒ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻟﻠﺸـــﺮﻛﺔ ﺑﻨﺴـــﺒﺔ‬ ‫‪ّ .٪٢٠‬‬ ‫ﺗﻤﻜـــﻦ ﺍﻟﻄﺎﺑﻌﺔ )ﺃﻡ ﺳـــﻲ ‪ (٨٦٠‬ﻣﺠﻤﻮﻋﺎﺕ‬

‫ﺍﻟﺨﺎﺻـــﺔ ﺑﻬـــﺎ ﺗﺠﻌـــﻞ ﻣـــﻦ )ﺃﻡ ﺳـــﻲ ‪ (٨٦٠‬ﺍﻟﺤﻞ‬

‫ﺍﻟﻌﻤﻞ ﻭﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺼﻐﻴﺮﺓ ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ ﺇﺳﺘﺨﺪﺍﻡ‬

‫ﺍﻟﺼﻐﻴـــﺮﺓ ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ ﺍﻟﺤﺠـــﻢ ﺑﺸـــﻜﻞ ﻣﺜﺎﻟـــﻲ‪،‬‬ ‫ﺍﻟﻄﺎﺑﻌﺔ ﻭﺍﻟﺘﻜﻠﻔﺔ ﺍﻟﻤﻨﺨﻔﻀـــﺔ ﻭﺇﻣﻜﺎﻧﻴﺎﺕ ﺍﻟﺘﻌﺮﻳﻒ‬

‫ﺟﻮﺯﻳﻒ ﺳﻜﺎﻟﻲ‬

‫ﺟﻬﺎﺯ ﻣﺘﻌﺪﺩ ﺍﻟﻤﻬﺎﻡ ﺑﺎﻟﻤﺴـــﺘﻮﻯ ﺍﻟﺬﻱ ﺗﺴـــﺘﺨﺪﻣﻪ‬ ‫ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﻜﺒـــﺮﻯ ﻭﺑﺘﻜﻠﻔـــﺔ ﻏﻴـــﺮ ﺑﺎﻫﻈـــﺔ ﻣﻊ‬ ‫ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺃﺩﺍﺀ ﻋﺎﻟﻲ ﻭﻃﺒﺎﻋﺔ ﻣﻤﺘﺎﺯﺓ“‪.‬‬ ‫ﻭﻣﻦ ﺧـــﻼﻝ ﺍﻟﺠﻤﻊ ﺑﻴﻦ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺘﻘﻨﻴﺔ )‪(LED‬‬ ‫ﺗﺤﺴـــﻦ ﺍﻟﻄﺎﺑﻌﺔ )ﺃﻡ‬ ‫ﻭﺍﻷﺣﺒـــﺎﺭ ﻋﺎﻟﻴﺔ ﺍﻟﺪﻗﺔ )‪ّ ،(HD‬‬

‫ﺳـــﻲ ‪ (٨٦٠‬ﻣﻦ ﺇﻧﺴـــﻴﺎﺑﻴﺔ ﺍﻟﻌﻤﻞ ﻭﺫﻟﻚ ﻣﻦ ﺧﻼﻝ‬ ‫ﺗﻤﻜﻴﻦ ﺍﻟﻤﺴﺘﺨﺪﻣﻴﻦ ﻣﻦ ﺍﻟﻤﺴﺢ ﻭﺍﻟﻨﺴﺦ ﻭﺇﺭﺳﺎﻝ‬ ‫ﺍﻟﻔﺎﻛﺴﺎﺕ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺃﺷﻜﺎﻝ ﻭﻭﺳﺎﺋﻂ ﻃﺒﺎﻋﻴﺔ‬ ‫ﻣﺘﻌﺪﺩﺓ ﺑﻨﻔﺲ ﺍﻟﻮﻗﺖ‪ ،‬ﻣﺜـــﻞ ﺍﻟﻤﻠﺼﻘﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ‬ ‫ﻭﺍﻟﻤﺼـــﻮﺭﺍﺕ ﻭﺍﻟﻜﺘﻴﺒـــﺎﺕ ﻭﺑﻄﺎﻗـــﺎﺕ ﺍﻷﻋﻤـــﺎﻝ‬ ‫ﻭﻣﻠﺼﻘـــﺎﺕ ﺍﻷﻗـــﺮﺍﺹ ﺍﻟﻤﻀﻐﻮﻃـــﺔ ﻭﺍﻟﻠﻮﺣـــﺎﺕ‬ ‫ﺍﻹﻋﻼﻧﻴﺔ‪ ،‬ﻭﻛﻞ ﺫﻟﻚ ﺑﻀﻐﻄﺔ ﺯﺭ ﻭﺍﺣﺪﺓ‪.‬‬

‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪ :‬ﺗﻴﻜﻮﻡ ﻟﻺﺳﺘﺜﻤﺎﺭﺍﺕ ُﺗﻌﻠﻦ ﻋﻦ ﺗﻌﻴﻴﻨﺎﺕ ﺟﺪﻳﺪﺓ ﻓﻲ ﻓﺮﻳﻖ‬ ‫ﺍﻹﺩﺍﺭﺓ ﺍﻟﺘﻨﻔﻴﺬﻱ‬ ‫ﺗﻌﻴﻴﻦ ﻣﺤﻤﺪ ﻋﺒﺪ ﺍﷲ ﻭﺳﻌﻴﺪ ﺍﻟﻔﻼﺳﻲ ﻣﺪﻳﺮﻳﻦ ﺗﻨﻔﻴﺬﻳﻴﻦ ﺟﺪﻳﺪﻳﻦ ﻓﻲ ﻛﻞ ﻣﻦ ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﻭﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ ﺍﻹﻋﻼﻣﻲ‬

‫ﺳﻌﻴﺪ ﺍﻟﻔﻼﺳﻲ‬

‫ﺃﻋﻠﻨـــﺖ ﺗﻴﻜـــﻮﻡ ﻟﻺﺳـــﺘﺜﻤﺎﺭﺍﺕ‪ ،‬ﺍﻟﻌﻀـــﻮ ﻓـــﻲ ﺩﺑﻲ‬

‫ﺭﺿـــﺎ ﺍﻟﻌﻤﻼﺀ‪ .‬ﻛﻤﺎ ﺳﻨﺴـــﻌﻰ ﺇﻟﻰ ﺿﻤـــﺎﻥ ﺍﻟﺘﻮﺍﻓﻖ‬

‫ﻗﻄـــﺎﻉ ﺍﻟﻌﻤﻠﻴﺎﺕ ﻭﺍﻹﺩﺍﺭﺓ ﻣﻦ ﺧﻼﻝ ﻋﻤﻠﻪ ﺍﻟﺴـــﺎﺑﻖ‬

‫ﺍﻟﻘﺎﺑﻀﺔ‪ ،‬ﻋﻦ ﺗﻌﻴﻴﻦ ﻣﺪﻳﺮﻳﻦ ﺗﻨﻔﻴﺬﻳﻴﻦ ﺟﺪﻳﺪﻳﻦ ﻓﻲ‬

‫ﺑﻴﻦ ﺷـــﺮﻛﺎﺗﻨﺎ ﺍﻟﻤﺘﻌـــﺪﺩﺓ ﻭﺍﻟﻤﺒﺎﺩﺉ ﺍﻟﺮﺋﻴﺴـــﻴﺔ ﺍﻟﺘﻲ‬

‫ﻓﻲ ﻗﺴﻢ ﺍﻟﺘﻄﻮﻳﺮ ﺍﻟﻌﻘﺎﺭﻱ ﻓﻲ ﻣﺮﻛﺰ ﺩﺑﻲ ﺍﻟﺘﺠﺎﺭﻱ‬

‫ﺇﺛﻨﺘﻴـــﻦ ﻣﻦ ﻣﺠﻤﻌﺎﺗﻬﺎ ﺍﻹﻋﻼﻣﻴﺔ ﺿﻤﻦ ﻣﺠﻤﻌﺎﺕ‬

‫ﺗﻌﺘﻤﺪﻫﺎ ﺗﻴﻜﻮﻡ ﻟﻼﺳـــﺘﺜﻤﺎﺭﺍﺕ‪ .‬ﻭﺳﺘﻮﺍﺻﻞ ﺗﻴﻜﻮﻡ‬

‫ﺍﻟﻌﺎﻟﻤﻲ‪ ،‬ﻭﺷﺮﻛﺔ ﺩﺑﻲ ﻟﻸﻟﻤﻨﻴﻮﻡ )ﺩﻭﺑﺎﻝ(‪.‬‬

‫ﺗﻴﻜﻮﻡ ﻟﻸﻋﻤـــﺎﻝ‪ ،‬ﻭﺫﻟﻚ ﺑﺎﻟﺘﺰﺍﻣﻦ ﻣـــﻊ ﻭﺗﻴﺮﺓ ﺍﻟﻨﻤﻮ‬ ‫ﺍﻟﺴﺮﻳﻊ ﺍﻟﺬﻱ ﺗﺸﻬﺪﻩ ﺍﻟﺸﺮﻛﺔ‪ .‬ﻭﺗﻀﻤﻨﺖ ﺍﻟﺘﻌﻴﻴﻨﺎﺕ‬

‫ﻟﻼﺳـــﺘﺜﻤﺎﺭﺍﺕ‪ ،‬ﻭﺑﺎﻋﺘﺒﺎﺭﻫﺎ ﺷﺮﻛﺔ ﺗﺮﻛﺰ ﻋﻠﻰ ﺍﻟﺘﻤ ّﻴﺰ‬

‫ﻭﻛﺎﻧﺖ ﻣﺪﻳﻨـــﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ ﻣﻦ ﺃﻭﺍﺋﻞ ﺍﻟﻤﺸـــﺎﺭﻳﻊ‬

‫ﻭﺍﻟﺘﻨﻤﻴﺔ ﺍﻟﻤﺴﺘﺪﺍﻣﺔ‪ ،‬ﺳﻌﻴﻬﺎ ﺍﻟﺪﺍﺋﻢ ﻣﻦ ﺃﺟﻞ ﺗﺤﻘﻴﻖ‬

‫ﺍﻟﺠﺪﻳﺪﺓ ﺗﻌﻴﻴـــﻦ ﺍﻟﺨﺒﻴﺮ ﺍﻹﻋﻼﻣﻲ ﻣﺤﻤﺪ ﻋﺒﺪ ﺍﷲ‬

‫ﺭﺅﻳﺔ ﺩﺑﻲ“‪.‬‬

‫ﺑﻨﻴﺘﻬـــﺎ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻣﻦ ﺧﻼﻝ ﺗﺄﺳـــﻴﺲ ﻣﺠﻤﻌﺎﺕ‬

‫ﺍﻟـــﺬﻱ ﻳﻤﺘﻠﻚ ﺧﺒﺮﺓ ﺗﺰﻳﺪ ﻋـــﻦ ‪ ٢٠‬ﻋﺎﻣﴼ ﻓﻲ ﺍﻟﻘﻄﺎﻉ‬

‫ﺑـــﺪﺃ ﻣﺤﻤﺪ ﻋﺒﺪ ﺍﷲ ﻣﺴـــﻴﺮﺗﻪ ﺍﻟﻤﻬﻨﻴـــﺔ ﻣﻊ ﺗﻠﻔﺰﻳﻮﻥ‬

‫ﺃﻋﻤـــﺎﻝ ﻗﺎﺋﻤﺔ ﻋﻠـــﻰ ﺍﻟﻤﻌﺮﻓﺔ‪ .‬ﻭﻣﻨﺬ ﺗﺄﺳﻴﺴـــﻬﺎ ﻓﻲ‬

‫ﺍﻹﻋﻼﻣـــﻲ ﺑﺪﻭﻟـــﺔ ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴـــﺔ ﺍﻟﻤﺘﺤﺪﺓ‪ ،‬ﻓﻲ‬

‫ﺃﺑﻮﻇﺒﻲ ﻛﺼﺤﻔﻲ ﻭﻣﺬﻳﻊ ﺃﺧﺒﺎﺭ‪ ،‬ﻭﻗﺪ ﻗﺎﻡ ﺑﺪﻭﺭ ﺃﺳﺎﺳﻲ‬

‫ﻋﺎﻡ ‪ ،٢٠٠١‬ﺷﻬﺪﺕ ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ ﻧﻤﻮﴽ ﻛﺒﻴﺮﴽ‬

‫ﻣﻨﺼـــﺐ ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻤﺪﻳﻨﺔ ﺩﺑـــﻲ ﻟﻺﻋﻼﻡ‪،‬‬

‫ﻓﻲ ﺗﺄﺳـــﻴﺲ ﻣﺮﻛﺰ ﺃﺧﺒﺎﺭ ﻗﻨﺎﺓ ﺃﺑـــﻮ ﻇﺒﻲ ﻓﻲ ﺃﺑﻮﻇﺒﻲ‬

‫ﻛﻤﻨﺼـــﺔ ﺣﻴﻮﻳﺔ ﻟﻠﻤﺆﺳﺴـــﺎﺕ ﺍﻹﻋﻼﻣﻴﺔ ﺍﻹﻗﻠﻴﻤﻴﺔ‬

‫ﻭﺳـــﻌﻴﺪ ﺍﻟﻔﻼﺳـــﻲ ﻓﻲ ﻣﻨﺼـــﺐ ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﺘﻨﻔﻴﺬﻱ‬

‫ﻭﺩﺑـــﻲ‪ .‬ﻭﺩﺧﻞ ﻋﺒـــﺪ ﺍﷲ ﻗﻄﺎﻉ ﺍﻟﺼﺤﺎﻓـــﺔ ﺍﻟﻤﻜﺘﻮﺑﺔ‬

‫ﻭﺍﻟﻌﺎﻟﻤﻴﺔ ﺍﻟﺮﺍﻏﺒﺔ ﺑﺘﻮﺳﻴﻊ ﺣﻀﻮﺭﻫﺎ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪.‬‬

‫ﻟﻠﻤﻨﻄﻘﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ ﺍﻹﻋﻼﻣﻲ‪.‬‬

‫ﻋﺒـــﺮ ﺑﻮﺍﺑﺔ ﻣﺆﺳﺴـــﺔ ﺍﻹﻣﺎﺭﺍﺕ ﻟﻺﻋـــﻼﻡ ﺣﻴﺚ ﺗﻮﻟﻰ‬

‫ﺃﻣـــﺎ ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻹﻋﻼﻣـــﻲ ﻓﻬﻲ‬

‫ﻭﻗﺎﻟﺖ ﺍﻟﺪﻛﺘﻮﺭﺓ ﺃﻣﻴﻨﺔ ﺍﻟﺮﺳﺘﻤﺎﻧﻲ‪ ،‬ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‬

‫ﻣﻬﻤﺔ ﺍﻟﺘﺨﻄﻴﻂ ﺍﻻﺳـــﺘﺮﺍﺗﻴﺠﻲ ﻟﻌﺪﺩ ﻣﻦ ﺍﻟﻤﺠﻼﺕ‬

‫ﺍﻟﻤﻨﻄﻘـــﺔ ﺍﻟﺤـــﺮﺓ ﺍﻟﻮﺣﻴـــﺪﺓ ﻓﻲ ﺍﻟﻌﺎﻟـــﻢ ﺍﻟﻤﺨﺼﺼﺔ‬

‫ﻟﻤﺠﻤﻌﺎﺕ ﺗﻴﻜـــﻮﻡ ﻟﻸﻋﻤﺎﻝ‪” :‬ﺳﺘﺴـــﺎﻫﻢ ﻛﻞ ﻣﻦ‬

‫ﻭﺍﻟﺼﺤﻒ ﺍﻟﺘﻲ ﺗﺼﺪﺭﻫﺎ ﺍﻟﻤﺆﺳﺴﺔ ﻭﺫﻟﻚ ﻣﻦ ﺧﻼﻝ‬

‫ﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﻭﻓﻨـــﻮﻥ‬

‫ﻫـــﺬﻩ ﺍﻟﺘﻌﻴﻴﻨـــﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻓﻲ ﺿﻤـــﺎﻥ ﺍﻟﻌﻤﻞ ﻋﻠﻰ‬

‫ﻣﻨﺼﺒﻪﻛﻤﺪﻳﺮﻟﻘﺴﻢﺍﻟﺼﺤﺎﻓﺔ‪،‬ﻭﻣﻦﺛﻢﻛﻤﺪﻳﺮﻹﺩﺍﺭﺓ‬

‫ﺍﻟﺠﺮﺍﻓﻴـــﻚ‪ ،‬ﻭﺍﻟﺘـــﻲ ﺗﻮﻓـــﺮ ﻟﻠﻤﺴـــﺘﺜﻤﺮﻳﻦ ﺇﻣﻜﺎﻧﻴﺎﺕ‬

‫ﺗﺤﻘﻴﻖ ﺃﻫﺪﺍﻓﻨﺎ ﺍﻟﺮﺋﻴﺴﻴﺔ ﻭﻣﻮﺍﺻﻠﺔ ﺗﻮﻓﻴﺮ ﺍﻟﺨﺪﻣﺎﺕ‬

‫ﺍﻟﺘﺨﻄﻴﻂ ﻭﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ‪ .‬ﻛﻤﺎ ﻋﻤﻞ ﻋﺒﺪ ﺍﷲ ﻣﻊ ﻗﻨﺎﺓ‬

‫ﻭﺍﺳـــﻌﺔ ﻟﻠﻮﺻـــﻮﻝ ﺇﻟﻰ ﺃﻓﻀـــﻞ ﺍﻟﻤـــﻮﺍﺭﺩ ﺍﻹﻋﻼﻣﻴﺔ‪،‬‬

‫ﻭﺍﻟﺘﺴـــﻬﻴﻼﺕ ﺍﻟﺮﺍﻗﻴـــﺔ ﺍﻟﺘﻲ ﻧﻘﺪﻣﻬﺎ‪ .‬ﻭﺳـــﻨﺮﻛﺰ ﻓﻲ‬

‫)ﺳـــﻲ ﺇﻥ ﺑﻲ ﺳﻲ ﻋﺮﺑﻴﺔ( ﻛﻨﺎﺋﺐ ﻟﻠﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‪،‬‬ ‫ﺣﻴﺚ ﻛﺎﻥ ﻣﺴـــﺆﻭ ً‬ ‫ﻻ ﻋـــﻦ ﺇﺩﺍﺭﺓ ﻓﻌﺎﻟﻴـــﺎﺕ ﺍﻟﻘﻨﺎﺓ ﻋﻠﻰ‬

‫ﻭﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﻤﺘﻄـــﻮﺭﺓ‪ ،‬ﻭﻣﺮﺍﻓﻖ ﺍﻹﻧﺘـــﺎﺝ ﺍﻟﻤﺘﻘﺪﻣﺔ‪،‬‬

‫ﻧﻌﻤـــﻞ ﻓﻴﻬـــﺎ‪ ،‬ﻭﺇﻋﻄﺎﺀ ﺍﻷﻭﻟﻮﻳﺔ ﻟﺘﺴـــﻠﻴﻢ ﻣﺸـــﺎﺭﻳﻌﻨﺎ‬

‫ﺻﻌﻴﺪ ﺍﻟﻤﺎﺩﺓ ﺍﻟﺘﺤﺮﻳﺮﻳﺔ ﻭﺇﺩﺍﺭﺓ ﺍﻟﻌﻤﻠﻴﺎﺕ‪.‬‬

‫ﺿﻤﻦ ﺍﻟﺠـــﺪﺍﻭﻝ ﺍﻟﺰﻣﻨﻴﺔ ﺍﻟﻤﺤـــﺪﺩﺓ‪ ،‬ﻭﺗﻌﺰﻳﺰ ﻓﻌﺎﻟﻴﺔ‬

‫ﻳﻤﺘﻠـــﻚ ﺳـــﻌﻴﺪ ﺍﻟﻔﻼﺳـــﻲ ﺧﺒـــﺮﺍﺕ ﻣﻬﻨﻴﺔ ﻭﺍﺳـــﻌﺔ‬

‫ﺍﻟﻌﻤﻠﻴﺎﺕ ﻭﺗﻘﻠﻴﺺ ﺍﻟﺘﻜﺎﻟﻴﻒ‪ ،‬ﻭﺗﺤﺴﻴﻦ ﻣﺴﺘﻮﻳﺎﺕ‬

‫ﻭﺳﺠﻞ ﺇﻧﺠﺎﺯﺍﺕ ﺣﺎﻓﻞ ﻋﻠﻰ ﻣﺪﻯ ﺗﺴﻊ ﺳﻨﻮﺍﺕ ﻓﻲ‬

‫ﺍﻟﻤﺮﺣﻠـــﺔ ﺍﻟﻤﻘﺒﻠـــﺔ ﻋﻠـــﻰ ﺗﻄﻮﻳـــﺮ ﺍﻟﻘﻄﺎﻋـــﺎﺕ ﺍﻟﺘﻲ‬ ‫ﻣﺤﻤﺪ ﻋﺒﺪ ﺍﷲ‬

‫ﺍﻟﺘﻲ ﺗﻢ ﺇﻃﻼﻗﻬﺎ ﺑﻬﺪﻑ ﺗﻌﺰﻳﺰ ﺭﺅﻳﺔ ﺩﺑﻲ ﻓﻲ ﺗﻨﻮﻳﻊ‬

‫ﻣﺠﻤﻊ ﻣﺘﻜﺎﻣﻞ ﻳﻐﻄﻲ ﻣﺴـــﺎﺣﺔ‬ ‫ﻭﺫﻟﻚ ﻣـــﻦ ﺧﻼﻝ ّ‬ ‫‪ ٤٣‬ﻣﻠﻴﻮﻥ ﻗﺪﻡ ﻣﺮﺑﻊ‪.‬‬

‫ﻣﺼﺮ‪ :‬ﻣﻜﺘﺒﺔ ﺍﻻﺳﻜﻨﺪﺭﻳﺔ ﺗﻄﻠﻖ ﻣﺸﺮﻭﻉ »ﺫﺍﻛﺮﺓ ﻣﺼﺮ ﺍﻟﻤﻌﺎﺻﺮﺓ«‬ ‫ﻳﻮﺛﻖ ﺍﻟﻤﺸﺮﻭﻉ ﺍﻟﻤﺬﻛﻮﺭ ﺣﻘﺒﺔ ﻣﻬﻤﺔ ﻣﻦ ﺗﺎﺭﻳﺦ ﻣﺼﺮ ﻋﻠﻰ ﺷﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ‬ ‫‪ ١٨٠٥‬ﻭﺣﺘـــﻰ ﻋﻬﺪ ﺍﻟﺴـــﺎﺩﺍﺕ ﻓﻲ ﻋﺎﻡ ‪ ١٩٨١‬ﻋﻠﻰ‬

‫ﺍﻟﺪﻛﺘﻮﺭ ﺇﺳﻤﺎﻋﻴﻞ ﺳﺮﺍﺝ ﺍﻟﺪﻳﻦ ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ‬

‫ﺷـــﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ‪ .‬ﻭﺃﻗﺎﻣﺖ ﺍﻟﻤﻜﺘﺒﺔ ﺑﻬﺬﻩ ﺍﻟﻤﻨﺎﺳﺒﺔ‬ ‫ﺣﻔ ً‬ ‫ﻼ ﺩﻋﺖ ﺇﻟﻴﻪ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺍﻟﻮﺯﺭﺍﺀ ﻭﺍﻟﺸﺨﺼﻴﺎﺕ‬

‫ﻣﻜﺘﺒﺔ ﺍﻹﺳﻜﻨﺪﺭﻳﺔ‪ ،‬ﺑﺎﻟﺤﺪﻳﺚ ﻋﻦ ﻣﻮﻗﻊ ﺍﻟﻤﺸﺮﻭﻉ‬ ‫ﻭﺗﻔﺎﺻﻴﻠـــﻪ ﻭﺃﺟﺰﺍﺅﻩ ﻋﻠﻰ ﺷـــﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ ﻭﻛﻴﻔﻴﺔ‬

‫ﺍﻟﺴﻴﺎﺳـــﻴﺔ ﻭﺍﻷﺩﺑﻴـــﺔ ﻭﺍﻟﻔﻨﻴـــﺔ ﻭﻛﺎﻥ ﻓـــﻲ ﻣﻘﺪﻣﺘﻬﻢ‬

‫ﺇﺳﺘﺨﺪﺍﻣﻪ ﻭﺍﻹﺳﺘﻔﺎﺩﺓ ﻣﻨﻪ‪.‬‬

‫ﺍﻟﺴـــﻴﺪﺓ ﺳـــﻮﺯﺍﻥ ﻣﺒﺎﺭﻙ‪ ،‬ﺣـــﺮﻡ ﺍﻟﺮﺋﻴـــﺲ ﺍﻟﻤﺼﺮﻱ‬

‫ﻭﺗﺸـــﻤﻞ ﺍﻟﻤﻜﺘﺒﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻟﻬﺬﺍ ﺍﻟﻤﺸـــﺮﻭﻉ ‪ ١٤‬ﻧﻮﻋﴼ‬

‫ﺣﺴﻨﻲ ﻣﺒﺎﺭﻙ‪.‬‬

‫ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﺍﻟﺘﻲ ﺗﻢ ﺗﺠﻤﻴﻌﻬﺎ ﻣﻦ ﻣﺼﺎﺩﺭ ﻋﺪﺓ‪ ،‬ﻭﻫﻲ‬

‫ﻭﺃﻟﻘﺖ ﺍﻟﺴﻴﺪﺓ ﺳﻮﺯﺍﻥ ﻣﺒﺎﺭﻙ ﻛﻠﻤﺔ ﺑﻬﺬﻩ ﺍﻟﻤﻨﺎﺳﺒﺔ‪،‬‬

‫ﻣﻘﺴـــﻤﺔ ﺍﻟـــﻰ ﻭﺛﺎﺋﻖ ﻭﺧﻄـــﺐ ﻭﺻـــﻮﺭ ﻓﻮﺗﻮﻏﺮﺍﻓﻴﺔ‬

‫ﺃﻭﺿﺤـــﺖ ﻓﻴﻬﺎ ﺃﻥ ﺍﻟﻤﻜﺘﺒـــﺔ ﺗﻌﺘﺒﺮ ﻧﺎﻓﺬﺓ ﻣﺼﺮ ﻋﻠﻰ‬

‫ﻭﺗﺴـــﺠﻴﻼﺕ ﻣﺮﺋﻴـــﺔ ﻭﺻﻮﺗﻴـــﺔ‪ ،‬ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟـــﻰ‬

‫ﺍﻟﻌﺎﻟـــﻢ‪ ،‬ﻭﺍﻟﻌﺎﻟـــﻢ ﻋﻠـــﻰ ﻣﺼـــﺮ‪ ،‬ﻭﺃﻧﻬـــﺎ ﺗﻤﺜـــﻞ ﻣﺮﻛﺰﴽ‬

‫ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺍﻟﺨﺮﺍﺋﻂ ﻭﺍﻟﻜﺘﺐ ﻭﺍﻷﺧﺒﺎﺭ ﻭﺍﻟﻌﻤﻼﺕ‬

‫ﺣﻀﺎﺭﻳـــﴼ ﻣﺘﻄﻮﺭﴽ ﻳﻮﺍﻛﺐ ﺍﻟﺘﻘﺪﻡ ﻏﻴﺮ ﺍﻟﻤﺴـــﺒﻮﻕ ﻓﻲ‬

‫ﻭﺍﻷﻭﺳﻤﺔ ﻭﺍﻟﻄﻮﺍﺑﻊ ﺍﻟﺒﺮﻳﺪﻳﺔ ﻭﻣﺎ ﺷﺎﺑﻪ ﺫﻟﻚ‪.‬‬

‫ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻭﺍﻻﺗﺼﺎﻻﺕ‪.‬‬

‫ﻭﻗـــﺪ ﺟﻤﻊ ﺍﻟﻤﺸـــﺮﻭﻉ ﺍﻟﺠﺪﻳﺪ ﺣﺘـــﻰ ﺍﻵﻥ ﺃﻛﺜﺮ ﻣﻦ‬

‫ﻭﺃﻛﺪﺕ ﺍﻟﺴـــﻴﺪﺓ ﻣﺒﺎﺭﻙ ﻋﻠﻰ ﺃﻥ ﻫﺬﺍ ﺍﻟﻤﺸـــﺮﻭﻉ ﻫﻮ‬

‫‪ ٢٠,٠٠٠‬ﺻـــﻮﺭﺓ‪ ،‬ﻭ‪ ١٢,٠٠٠‬ﻭﺛﻴﻘـــﺔ‪ ،‬ﻭ‪ ١,٢٠٠‬ﻣﻘﺪﻣﺔ‬

‫ﺑﻤﺜﺎﺑـــﺔ ﻣﺸـــﺮﻭﻉ ﻭﻃﻨﻲ ﺑﺎﻟﻎ ﺍﻷﻫﻤﻴـــﺔ‪ ،‬ﻳﻌﻤﻞ ﻋﻠﻰ‬

‫ﺗﺤﻠﻴﻠﻴـــﺔ‪ ،‬ﻭ‪ ٥,٨٠٠‬ﻗﺼﺎﺻـــﺔ‪ ،‬ﻭ‪ ٦٥‬ﺧﺮﻳﻄﺔ ﻧﺎﺩﺭﺓ‪،‬‬

‫ﺗﻮﺛﻴﻖ ﺗﺎﺭﻳـــﺦ ﻣﺼﺮ ﺍﻟﻤﻌﺎﺻﺮ ﻭﻳﺘﻴﺤﻪ ﻋﻠﻰ ﺷـــﺒﻜﺔ‬

‫ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ‪ ١,٠٠٠‬ﺧﻄﺒﺔ‪ ،‬ﻭ‪ ٥٤٠‬ﺇﻋﻼﻧﴼ ﺗﺎﺭﻳﺨﻴﴼ‪،‬‬

‫ﺍﻹﻧﺘﺮﻧـــﺖ ﻟﻠﺠﻴـــﻞ ﺍﻟﺠﺪﻳـــﺪ ﻣﻦ ﺍﻟﺸـــﻌﺐ ﺍﻟﻤﺼﺮﻱ‬

‫ﻭ‪ ٢٥٠‬ﺗﺴﺠﻴﻞ ﻓﻴﺪﻳﻮﻱ ﻭ‪ ٣٨٠‬ﻃﺎﺑﻌﴼ ﺑﺮﻳﺪﻳﴼ‪.‬‬

‫ﺃﻃﻠﻘﺖ ﻣﻜﺘﺒﺔ ﺍﻻﺳـــﻜﻨﺪﺭﻳﺔ‪ ،‬ﺇﺣـــﺪﻯ ﺃﺑﺮﺯ ﺍﻟﺼﺮﻭﺡ‬

‫ﻭﺍﻟﻌﺎﻟﻢ ﺃﺟﻤﻊ‪.‬‬

‫ﻭﺃﺧﺘﺘـــﻢ ﺍﻟﺤﻔﻞ ﺑﻔﻘﺮﺓ ﻣﻮﺳـــﻴﻘﻴﺔ ﻟﻠﻤﻮﺳـــﻴﻘﺎﺭ ﻋﻤﺮ‬

‫ﺍﻟﺜﻘﺎﻓﻴـــﺔ ﻓﻲ ﻣﺼﺮ‪ ،‬ﻣﺸـــﺮﻭﻉ ﺗﻮﺛﻴـــﻖ »ﺫﺍﻛﺮﺓ ﻣﺼﺮ‬

‫ﻭﺍﺳـــﺘﻌﺮﺽ ﺧـــﻼﻝ ﺍﻟﺤﻔـــﻞ ﻓﻴﻠﻤـــﴼ ﺗﺴـــﺠﻴﻠﻴﴼ ﻋﻦ‬

‫ﺧﻴﺮﺕ‪.‬‬

‫ﺍﻟﻤﻌﺎﺻـــﺮﺓ«‪ ،‬ﺑـــﺪﺀﴽ ﻣﻦ ﻋﻬﺪ ﻣﺤﻤﺪ ﻋﻠـــﻲ ﻓﻲ ﻋﺎﻡ‬

‫ﻣﺸـــﺮﻭﻉ »ﺫﺍﻛـــﺮﺓ ﻣﺼـــﺮ ﺍﻟﻤﻌﺎﺻـــﺮﺓ«‪ ،‬ﻗـــﺎﻡ ﺑﻌﺪﻫﺎ‬

‫ﻟﺒﻨﺎﻥ‪ :‬ﺍﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻟـ »ﺩﺍﺭ ﺍﻟﻤﺆﻟﻒ« ﺗﺴﺘﺜﻤﺮ ﺑﻤﺰﻳﺪ ﻣﻦ‬ ‫ﻣﻌﺪﺍﺕ ﻫﻴﺪﻟﺒﺮﺝ‬ ‫ﻗﺎﻣﺖ ﺍﻟﻤﻄﺒﻌﺔ ﺑﺘﻨﺼﻴﺐ ﺳﻠﺴﻠﺔ ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺫﺍﺕ ﻣﻮﺍﺻﻔﺎﺕ ﻓﻨﻴﺔ ﻓﺮﻳﺪﺓ ﻣﻦ ﻧﻮﻋﻬﺎ‬ ‫ﻭﻗـــﺪ ﻭﺟﺪﻧـــﺎ ﺿﺎﻟﺘﻨﺎ ﻓـــﻲ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺘـــﻲ ﺗﻨﺘﺠﻬﺎ‬ ‫ﻫﻴﺪﻟﺒـــﺮﺝ‪ .‬ﻭﻳﻤﻜـــﻦ ﻟﻤﺎﻛﻴﻨـــﺔ )ﺃﺱ ﺃﻡ ‪ (١٠٢‬ﺇﻧﺘﺎﺝ‬ ‫‪ ١٣,٠٠٠‬ﻃﺒﻌﺔ ﻓﻲ ﺍﻟﺴـــﺎﻋﺔ ﺍﻟﻮﺍﺣﺪﺓ‪ ،‬ﻓﻲ ﺣﻴﻦ ﺗﺘﻴﺢ‬ ‫ﻃﻮﺍﻳﺔ ﺇﺷـــﺘﺎﻝ ﻃﻲ ‪ ١٨,٠٠٠ – ١٢,٠٠٠‬ﻧﺴـــﺨﺔ ﻓﻲ‬ ‫ﺍﻟﺴـــﺎﻋﺔ‪ .‬ﺑﺪﺃﻧﺎ ﺑﺈﺳﺘﺨﺪﺍﻡ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻣﻨﺬ ﻗﺮﺍﺑﺔ‬ ‫ﺍﻟﺸـــﻬﺮ‪ ،‬ﻭﻧﺤﻦ ﻧﺨﻄﻂ ﻟﺘﺸـــﻐﻴﻠﻬﺎ ﺑﻨﻈﺎﻡ ﺍﻟﻮﺭﺩﻳﺎﺕ‬ ‫ﻭﻋﻠﻰ ﻣﺪﺍﺭ ‪ ٢٤‬ﺳﺎﻋﺔ ﻓﻲ ﺍﻟﻴﻮﻡ“‪.‬‬ ‫ﻭﻳﺴﺘﻄﺮﺩﻋﺎﺻﻲﺣﺪﻳﺜﻪﺑﺎﻟﻘﻮﻝ‪”:‬ﺑﺎﻹﺿﺎﻓﺔﺍﻟﻰﻋﻤﻠﻨﺎ‬ ‫ﻓﻲ ﺍﻟﺴﻮﻕ ﺍﻟﻠﺒﻨﺎﻧﻲ‪ ،‬ﻟﺪﻳﻨﺎ ﺯﺑﺎﺋﻦ ﻓﻲ ﺃﺑﻮ ﻇﺒﻲ ﻭﺍﻟﻜﻮﻳﺖ‬ ‫ﻭﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻭﺍﻷﺭﺩﻥ ﻭﻣﺼﺮ‪ .‬ﻭﻳﺘﺮﻛﺰ‬

‫ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ﻓﻲ ﺍﻟﻤﺠﻤﻮﻋﺔ‬

‫ﻧﻄـــﺎﻕ ﻋﻤﻠﻨﺎ ﻋﻠﻰ ﺇﻧﺘﺎﺝ ﻛﺘﺐ ﺫﺍﺕ ﺟﻮﺩﺓ ﻋﺎﻟﻴﺔ‪ ،‬ﻧﻘﻮﻡ‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﺑﺘﻨﻔﻴﺬ ﺟﻤﻴﻊ ﻣﺮﺍﺣﻠﻬﺎ ﻓـــﻲ ﺩﺍﺧﻞ ﻣﺮﺍﻓﻘﻨﺎ ﺍﻟﻄﺒﺎﻋﻴﺔ‪.‬‬ ‫ﺇﺿﺎﻓﺔ ﻟﻤﺎ ﺗﻘﺪّﻡ‪ ،‬ﺳﻨﺒﺪﺃ ﺑﺘﻨﻔﻴﺬ ﻣﻬﺎﻡ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‬ ‫ﻭﻟﻜﻦ ﻋﻠﻰ ﻣﺴﺘﻮﻯ ﺿﻴﻖ“‪.‬‬ ‫ﺃﻋﻠﻨﺖ ﺍﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﺸﻘﻴﻘﺔ ﻟﺪﺍﺭ‬

‫ﻳﺆﻣﻦ ﻋﺎﺻﻲ ﺑﻘﻮﺓ ﺑـــﺄﻥ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻦ‬ ‫ﺍﻟﻔﻨﻴﺔ ﺍﻟﻤﺘﻮﻓـــﺮﺓ ﻓﻲ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺄﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ‬

‫ﺗﻜﺒـــﺢ ﻧﻤﻮ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ‬

‫)ﺃﺱ ﺃﻡ ‪ (١٠٢‬ﺍﻷﻭﻟـــﻰ ﻣﻦ ﻧﻮﻋﻬـــﺎ ﻓﻲ ﻟﺒﻨﺎﻥ‪ ،‬ﻓﻬﻲ‬

‫ﻓﻲ ﻫـــﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﺍﻟﻄﺒﺎﻋﺔ ﺣﺎﺟﺔ ﻳﻮﻣﻴـــﺔ ﻟﻠﺠﻤﻴﻊ‬

‫ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒـــﺮﺝ‪ .‬ﻭﺗﻨﺪﺭﺝ ﻓـــﻲ ﻗﺎﺋﻤـــﺔ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‬

‫ﻣﺰﻭﺩﺓ ﺑﺄﺣﺪﺙ ﺍﻷﻧﻈﻤﺔ ﺍﻟﺘﻲ ﺗﻌﺮﻑ ﺑﺈﺳﻢ )‪Press‬‬

‫ﻭﻫﻲ ﻟﻢ ﺗﺘﺄﺛﺮ ﺑﺎﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ“‪.‬‬

‫ﻳﻘﺼـــﺮ ﻫﺬﺍ ﺍﻟﻨﻈﺎﻡ‬ ‫‪ّ .(Center with Intellistart‬‬

‫ﻭﻓـــﻲ ﺗﺼﺮﻳـــﺢ ﺳـــﺎﺑﻖ‪ ،‬ﺃﺷـــﺎﺭ ﻧﺎﺻﺮ ﻋﺎﺻـــﻲ‪ ،‬ﻣﺎﻟﻚ‬

‫ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺄﺭﺑﻌـــﺔ ﺃﻟـــﻮﺍﻥ )ﺃﺱ ﺃﻡ ‪ (١٠٢‬ﻣﻊ‬

‫ﻣـــﻊ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻷﺧـــﺮﻯ ﺍﻟﻤﻮﺟـــﻮﺩﺓ ﻓـــﻲ ﻣﻄﺒﻌﺘﻨﺎ‪،‬‬

‫ﺣـــﺪﻭﺙ ﺗﻐﻴﻴـــﺮﺍﺕ ﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ ﺧـــﻼﻝ ﺍﻟـ ‪١٥ – ١٠‬‬

‫)ﺇﺷـــﺘﺎﻝ ﻛﻲ ﺃﺗﺶ ‪ ٤-٧٨‬ﻛـــﻲ ﺗﻲ ﺃﻝ ﺃﻝ(‪ ،‬ﻣﺎﻛﻴﻨﺔ‬

‫ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺭﺑﻂ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺑﻤﻘﺮ ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ‬

‫ﺳﻨﺔ ﻗﺎﺩﻣﺔ‪ ،‬ﻻﺳﻴﻤﺎ ﻣﻊ ﻇﻬﻮﺭ ﺗﻘﻨﻴﺎﺕ ﺟﺪﻳﺪﺓ‪.‬‬

‫ﻓﻲ ﺃﻟﻤﺎﻧﻴﺎ“‪.‬‬

‫)ﻳﻮﺭﻭﺑﺎﻳﻨـــﺪ ‪ .(١٣٠٠‬ﻭﺗﻢ ﺗﻮﻗﻴﻊ ﻫﺬﻩ ﺍﻹﺗﻔﺎﻗﻴﺔ ﺃﺛﻨﺎﺀ‬

‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﺳﻨﺴـــﺘﺨﺪﻡ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ‬ ‫ﻭﻳﻀﻴـــﻒ‬

‫ﺗﺄﺳﺴـــﺖ ﺷـــﺮﻛﺔ ﺍﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻋﺎﻡ ‪،١٩٩٠‬‬ ‫ﻭﺗﻀﻢ ﺍﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﻴﻮﻡ ﺷـــﺮﻛﺔ ﻃﺒﺎﻋﺔ ﻭﺩﺍﺭ ﻟﻠﻨﺸﺮ‬

‫ﻓـــﻲ ﺇﻧﺘﺎﺝ ﻛﺘﺐ ﻣﻠﻮﻧﺔ ﻋﺎﻟﻴـــﺔ ﺍﻟﺠﻮﺩﺓ‪ .‬ﻓﻘﺪ ﻻﺣﻈﻨﺎ‬

‫ﻳﻌﺮﻑ ﺑــــ ”ﺩﺍﺭ ﺍﻟﻤﺆﻟﻒ ﻟﻠﻨﺸـــﺮ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻮﺯﻳﻊ“‪،‬‬

‫ﻣﻨـــﺬ ﻋـــﺎﻡ ‪ ٢٠٠٦‬ﺃﻥ ﻫﻨﺎﻟـــﻚ ﺇﺭﺗﻔﺎﻋـــﴼ ﻓـــﻲ ﺍﻟﻄﻠﺐ‬

‫ﻭﻗـــﺪ ﻗﺎﻣـــﺖ ﺍﻟﻤﺠﻤﻮﻋﺔ ﻣﺆﺧﺮﴽ ﺑﺸـــﺮﺍﺀ ﺛﺎﻧـــﻲ ﺃﻛﺒﺮ‬

‫ﻋﻠﻰ ﻃﺒﺎﻋﺔ ﻫﺬﻩ ﺍﻷﻧﻮﺍﻉ ﻣﻦ ﺍﻟﻜﺘﺐ ﺑﻨﺴـــﺒﺔ ﻗﺪﺭﻫﺎ‬

‫ﻣﺼﻨﻊ ﻟﻠﺘﺠﻠﻴﺪ ﺍﻟﻔﺎﺧﺮ ﻓﻲ ﻟﺒﻨﺎﻥ‪.‬‬

‫ﺍﻟﻤﺆﻟﻒ ﻟﻠﻨﺸـــﺮ ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻮﺯﻳﻊ‪ ،‬ﻭﻣﻘﺮﻫﺎ ﻟﺒﻨﺎﻥ‪،‬‬ ‫ﻋـــﻦ ﺗﻨﺼﻴﺐ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﻦ‬ ‫ﺍﻟﺘـــﻲ ﻗﺎﻣﺖ ﺍﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺑﺸـــﺮﺍﺋﻬﺎ ﻣﺆﺧﺮﴽ‪،‬‬ ‫ﺟﻬﺎﺯ ﻟﻠﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺍﻟﻮﺟﻬﻴﻦ )ﺇﻗﻼﺏ( ‪ ،٢/٢‬ﻃﻮﺍﻳﺔ‬ ‫ﻗـــﺺ )ﺑﻮﻻﺭ ‪ ١١٥‬ﺃﻛﺲ( ﻭﻣﺎﻛﻴﻨـــﺔ ﺍﻟﺘﺠﻠﻴﺪ ﺍﻟﻔﺎﺧﺮ‬ ‫ﻣﻌﺮﺽ ﺩﺭﻭﺑﺎ ‪.٢٠٠٨‬‬ ‫ﺧﺺ ﺑـــﻪ ﻣﺠﻠﺘﻨﺎ‪ّ ،‬‬ ‫ﻋﻠﻖ ﻋﻠﻲ ﻧﺎﺻﺮ‬ ‫ﻭﻓـــﻲ ﺣﺪﻳﺚ ﻟﻪ ّ‬

‫ﻋﺎﺻﻲ‪ ،‬ﺍﻟﻤﺪﻳـــﺮ ﺍﻹﺩﺍﺭﻱ ﻓﻲ ﺍﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ‪،‬‬ ‫ﻋﻠﻰ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺍﻷﺧﻴﺮ ﺑﺎﻟﻘـــﻮﻝ‪” :‬ﺗﻌﺪ ﺍﻟﻤﻮﺍﺻﻔﺎﺕ‬

‫ﺍﻟﻮﻗﺖ ﺍﻟﻼﺯﻡ ﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻤﺎﻛﻴﻨﺔ‪ ،‬ﻛﻤﺎ ﻳﺘﻴﺢ ﺭﺑﻄﻬﺎ‬

‫ﻭﻣﺪﻳﺮ ﻋـــﺎﻡ ﺍﻟﻤﺠﻤﻮﻋـــﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﺍﻟـــﻰ ﺍﻧﻪ ﻳﺘﻮﻗﻊ‬

‫‪ .٪٤٠‬ﻟـــﺬﺍ ﺃﺭﺩﻧﺎ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﻣﻌﺪﺍﺕ ﺗﺴـــﻬﻢ ﻓﻲ‬ ‫ﺭﻓـــﻊ ﻃﺎﻗﺘﻨـــﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻓﻲ ﻣﺠـــﺎﻝ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ‪،‬‬

‫��ﻳﺔ �ﻟﻤﺴﺘﻘﺒﻞ ﻓﻲ ﻋﺎﻟﻢ �ﻟﻄﺒﺎﻋﺔ‬ ‫ﺷﺎﻫﺪ �ﺣﺪ� �ﻟﺘﻘﻨﻴﺎ� �ﻟﺘﻲ ﺳﻴﺘﻢ ﻋﺮﺿﻬﺎ ﻓﻲ ﻣﻌﺮ� ﺟﻠﻒ ﺑﺮﻧﺖ‬

‫�ﻟﺬ� ﺳﻴﻘﺎ� ﻓﻲ ﻣﺮﻛﺰ ﻣﻌﺎ�� ﻣﻄﺎ� �ﺑﻲ ﻟﻠﻔﺘﺮ� ﻣﻦ ‪� ٩ – ٦‬ﺑﺮﻳﻞ ‪٢٠٠٩‬‬ ‫�ﺗﻌ ّﺮ� ﻋﻠﻰ‪:‬‬

‫�ﻹﻣﻜﺎﻧﺎ� �ﻟﺤﺎﻟﻴﺔ ��ﻟﻤﺴﺘﻘﺒﻠﻴﺔ ﻟﻘﻄﺎ� ﺻﻨﺎﻋﺔ �ﻟﺼﺤﻒ‬ ‫�ﺣﺪ� �ﻹﺑﺘﻜﺎ��� ﻓﻲ ﻗﻄﺎ� ﺻﻨﺎﻋﺔ �ﻟﻄﺒﺎﻋﺔ‬ ‫�ﻫﻤﻴﺔ �ﻟﺘﻌﻠﻴﻢ ��ﻟﺘﺪ�ﻳﺐ �ﻟﻄﺒﺎﻋﻲ‬ ‫ﻣﺴﺘﻘﺒﻞ ﺳﻮ� ﻃﺒﺎﻋﺔ �ﻟﻜﺘﺐ‬ ‫ﻓﺮ� �ﺳﺘﺜﻤﺎ�ﻳﺔ ﺟﺪﻳﺪ� ﻟﻤﺼﻨّﻌﻲ ﺑﻄﺎﻗﺎ� �ﻟﺘﻐﻠﻴﻒ‬ ‫�ﺣﺪ� �ﻟﺘﻮﺟﻬﺎ� �ﻟﻤﺘﺒﻌﺔ ﻓﻲ ﺻﻨﺎﻋﺔ ﺗﻘﻨﻴﺎ� �ﻟﻄﺒﺎﻋﺔ‬ ‫��ﺳﺘﻤﻊ �ﻟﻰ ﻣﺘﺤﺪﺛﻴﻦ ﻣﻦ ���� �ﻟﺴﻮ� ﻣﻦ ﻗﺒﻴﻞ ﻫﻴﺌﺔ �ﻟﺼﺤﻒ �ﻟﻌﺎﻟﻤﻴﺔ‪ ،‬ﻣﺠﻤﻮﻋﺔ �ﻟﻨﺴﺮ‪� ،‬ﺗﺤﺎ� �ﻟﻨﺎﺷﺮﻳﻦ‪� ،‬ﻛﺎ�ﻳﻤﻴﺔ �ﻟﻄﺒﺎﻋﺔ‪،‬‬ ‫�ﻟﻤﻨﻄﻘﺔ �ﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎ� �ﻹﻋﻼﻣﻲ‪ ،‬ﻏﺮﻓﺔ ﺗﺠﺎ�� �ﺻﻨﺎﻋﺔ �ﺑﻲ‪� ،‬ﻧﻔﻮ ﺗﺮﻧﺪ� �ﻏﻴﺮﻫﻢ‪.‬‬

‫ﺟـﺪﻳــﺪ‬ ‫‪٢٠٠٩‬‬

‫ُﻳﻤﻜﻦ ﻟــ ﻣﻌﺮ� ﺟﻠﻒ ﺑﺮﻧﺖ �ﻣﺆﺗﻤﺮ �ﻟﻘﻴﺎ�� �ﻟﻔﻜﺮﻳﺔ �� ُﻳﺤﺪﺛﺎ ﻓﺮﻗ� ﻓﻲ ﻋﻤﻠﻚ‪ ،‬ﻟﺬ� ﻻ ﺗﻔﻮ�‬ ‫ﻋﻠﻴﻚ ﻓﺮﺻﺔ ﺣﻀﻮ�ﻫﻤﺎ ﻣﻊ �ﻟﻌﻠﻢ �� �ﻟﺪﺧﻮ� ﺳﻴﻜﻮ� ﻣﺠﺎﻧ�‪ .‬ﻟﻤﻌﺮﻓﺔ �ﻟﻤﺰﻳﺪ ﻋﻦ ﻛﻴﻔﻴﺔ �ﻟﺘﺴﺠﻴﻞ‪ ،‬ﻳﺮﺟﻰ �ﻳﺎ�� ﻣﻮﻗﻌﻨﺎ‪:‬‬ ‫‪ �� www.gulfprint.info‬ﻣﻦ ﺧﻼ� �ﻹﺗﺼﺎ� ﺑﻨﺎ ﻋﻠﻰ ��ﻗﺎ� �ﻟﻬﻮ�ﺗﻒ �ﻟﺘﺎﻟﻴﺔ‪:‬‬ ‫‪+971 4 286 7755 �� +44 208 391 0999‬‬ ‫‪Proud sponsors of‬‬ ‫‪awards‬‬

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‫ﻋﻠﻲ ﻧﺎﺻﺮ ﻋﺎﺻﻲ‬

‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﻣﺼﺮ‪ :‬ﺇﻃﻼﻕ ﺟﺎﺋﺰﺓ ”ﺃﻳﻤﻦ ﺭﻣﺰﻱ“ ﻷﻓﻀـﻞ ﺗﺼﻤﻴﻢ ﻓﻲ ﻋﺎﻡ ‪٢٠٠٩‬‬ ‫ﺳﻴﺘﻢ ﺍﻹﻋﻼﻥ ﻋﻦ ﺃﺳﻤﺎﺀ ﺍﻟﻔﺎﺋﺰﻳﻦ ﻓﻲ ﺍﻟﺪﻭﺭﺓ ﺍﻟﺜﺎﻟﺜـﺔ ﻣﻦ ﻣﻌﺮﺽ ﺗﻜﻨﻮﺑﺮﻧـﺖ‬ ‫”ﺗﻨﺸـــﻴﻂ ﺍﻟﺴـــﻴﺎﺣﺔ ﻓﻲ ﻣﺼـــﺮ“ ﻭ ”ﺣﻤﺎﻳـــﺔ ﺍﻟﺒﻴﺌﺔ“‪.‬‬

‫ﻓـــﻲ ﺗﻘﺪﻳـــﻢ ﺧﺪﻣـــﺎﺕ ﻣﺘﻜﺎﻣﻠـــﺔ ﻟﻘﻄﺎﻋـــﻲ ﺻﻨﺎﻋﺔ‬

‫ﺗﻘﺪﻡ ﺟﻤﻴﻊ ﺍﻟﺘﺼﺎﻣﻴﻢ ﺇﻟﻰ ﺷﺮﻛﺔ )ﺳﺒﺎﺭﻛﻞ(‬ ‫ﺑﻌﺪﻫﺎ ّ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﺼﻤﻴـــﻢ‪ ،‬ﻭﻣﻨﻬـــﺎ ﺧﺪﻣـــﺎﺕ ﺍﻟﺘﺼﻤﻴـــﻢ‬

‫ﺇﻣﺎ ﻋﻠﻰ ﻫﻴﺌﺔ ﺃﻗﺮﺍﺹ ﻣﺪﻣﺠﺔ )‪ (CD‬ﺃﻭ ﻋﻦ ﻃﺮﻳﻖ‬

‫ﺍﻹﻋﻼﻧـــﻲ ﺍﻟﺘـــﻲ ﻳﻘﻮﻡ ﺑﺘﻨﻔﻴﺬﻫـــﺎ ﻓﺮﻳﻖ ﻣﺘﺨﺼﺺ‬

‫ﺷﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ‪ ،‬ﻋﻠﻰ ﺃﻥ ﻳﻜﻮﻥ ﺁﺧﺮ ﻣﻮﻋﺪ ﻟﺘﺴﻠﻴﻢ‬

‫ﻓـــﻲ ﻫـــﺬﺍ ﺍﻟﻤﺠـــﺎﻝ‪ ،‬ﻭﺧﺪﻣـــﺎﺕ ﺍﻟﻤﺴـــﺢ ﺍﻟﻀﻮﺋـــﻲ‬

‫ﺍﻟﻤﺸـــﺎﺭﻛﺎﺕ ﻫـــﻮ ‪ ١٥‬ﺃﺑﺮﻳﻞ ‪ .٢٠٠٩‬ﺑﻌﺪﻫﺎ ﺳـــﻴﻘﻮﻡ‬

‫ﻭﺍﻟﻔﺼـــﻞ ﺍﻟﻠﻮﻧـــﻲ‪ ،‬ﻭﺍﻟﺘـــﻲ ﺗﺘـــﻢ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺛﻼﺛـــﺔ‬

‫ﻧﺨﺒـــﺔ ﻣﻦ ﺃﺳـــﺎﺗﺬﺓ ﺍﻟﺠﺎﻣﻌـــﺎﺕ ﻭﺃﺻﺤـــﺎﺏ ﻣﻜﺎﺗﺐ‬

‫ﺃﻧﻈﻤـــﺔ ﻹﺧـــﺮﺍﺝ ﺍﻷﻓﻼﻡ ﻣﺒﺎﺷـــﺮﺓ ﻣـــﻦ ﺍﻟﻜﻤﺒﻴﻮﺗﺮ‬

‫ﺍﻟﺘﺼﻤﻴﻢ ﻭﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﻣﺼﺮ ﺑﺘﻘﻴﻴﻢ ﺗﻠﻚ ﺍﻷﻋﻤﺎﻝ‬

‫ﺿﻤـــﻦ ﻗﻴﺎﺳـــﺎﺕ ﺗﺼﻞ ﻟﻐﺎﻳـــﺔ )‪ (١١٠ x ٨٣‬ﺳـــﻢ‪.‬‬

‫ﻭﺗﺤﺪﻳﺪ ﺍﻟﻔﺎﺋﺰﺓ ﻣﻨﻬﺎ‪.‬‬

‫ﺗﻘﺪﻡ )ﺳـــﺒﺎﺭﻛﻞ( ﺧﺪﻣـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ‪ّ ،‬‬

‫ﻭﻣﻦ ﺍﻟﻤﻘﺮﺭ ﻋﺮﺽ ﺟﻤﻴﻊ ﺍﻟﻤﺸـــﺎﺭﻛﺎﺕ ﻓﻲ ﺍﻟﺪﻭﺭﺓ‬

‫ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻭﺧﺪﻣـــﺎﺕ ﺍﻟﺒﺮﻭﻓـــﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ‪،‬‬

‫ﺍﻟﺜﺎﻟﺜـــﺔ ﻣـــﻦ ﻣﻌـــﺮﺽ ﺗﻜﻨﻮﺑﺮﻧـــﺖ ﺍﻟﺪﻭﻟـــﻲ ﺍﻟﻤﺰﻣﻊ‬

‫ﻭﺫﻟـــﻚ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻣﺎﻛﻴﻨﺘـــﻲ ﻃﺒﺎﻋﺔ ﻣـــﻦ )ﻛﺎﻧﻮﻥ(‬

‫ﻋﻘـــﺪﻩ ﻓـــﻲ ﺍﻟﻘﺎﻫـــﺮﺓ ﻟﻠﻔﺘـــﺮﺓ ﻣـــﻦ ‪ ٢٨ - ٢٤‬ﻣﺎﻳـــﻮ‬

‫ﻭ)ﺯﻳﺮﻭﻛـــﺲ(‪ ،‬ﻭﺧﺪﻣـــﺎﺕ ﺍﻟﺒﺮﻭﻓـــﺎﺕ ﺍﻟﺘﻘﻠﻴﺪﻳـــﺔ‬

‫‪ ،٢٠٠٩‬ﻭﺳـــﻴﺘﻢ ﺍﻹﻋﻼﻥ ﻋﻦ ﺃﺳـــﻤﺎﺀ ﺍﻟﻔﺎﺋﺰﻳﻦ ﻓﻲ‬

‫ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺃﻓﻼﻡ ﺧﺎﺿﻌﺔ ﻟﻔﺼﻞ ﻟﻮﻧـــﻲ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ‬

‫ﺍﻟﻴﻮﻡ ﺍﻷﺧﻴﺮ ﻣـــﻦ ﺍﻟﻤﻌﺮﺽ ﺑﺤﻀﻮﺭ ﺃﺣﻤﺪ ﻋﺎﻃﻒ‪،‬‬

‫ﺍﻟﻰ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻮﺣﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ﺍﻟﻜﺒﻴﺮﺓ‪.‬‬

‫ﺭﺋﻴـــﺲ ﻏﺮﻓﺔ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺼﺮﻳﺔ‪ ،‬ﻭﺣﻤﺪﻱ‬

‫ﺇﺳـــﺘﺜﻤﺮ ﺍﻟﺮﺍﺣـــﻞ ﻣﺆﺧﺮﴽ ﺑﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﺍﻟﻘﺒﻴﺴـــﻲ‪ ،‬ﺭﺋﻴﺲ ﺟﻤﻌﻴﺔ ﺗﻨﻤﻴـــﺔ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫)ﺳـــﻲ ﺃﻛـــﺲ ‪ (٢٦٠‬ﻣـــﻦ )ﺯﻳﺮﻭﻛﺲ( ﺍﻟﺘـــﻲ ﺗﻌﻤﻞ‬

‫ﻓﻲ ﻣﺼﺮ‪.‬‬

‫ﺑﻨﻈـــﺎﻡ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻷﻟﻜﺘﺮﻭﺳـــﺘﺎﺗﻴﻜﻴﺔ ﻭﺗﺴـــﺘﺨﺪﻡ‬

‫ﻭﺳﻴﺘﺴﻠﻢ ﺍﻟﻔﺎﺋﺰﻭﻥ ﻓﻲ ﺍﻟﻤﺮﺍﻛﺰ ﺍﻟﺜﻼﺛﺔ ﺍﻷﻭﻟﻰ ﻣﺒﺎﻟﻎ‬

‫ﺍﻷﺣﺒﺎﺭ ﺍﻟﺠﺎﻓـــﺔ‪ .‬ﺗﺘﻴﺢ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺩﻗﺔ ﻃﺒﺎﻋﻴﺔ‬ ‫ﺗﺼﻞ ﻟﻐﺎﻳـــﺔ )‪ (٢,٤٠٠ x ٢,٤٠٠‬ﻧﻘﻄﺔ ﻓﻲ ﺍﻟﺒﻮﺻﺔ‪،‬‬

‫ﺍﻟﻤﻬﻨﺪﺱ ﺃﻳﻤﻦ ﺭﻣﺰﻱ )ﻳﺴﺎﺭﴽ(‬

‫ﺑﻤﻨﺎﺳـــﺒﺔ ﻣﺮﻭﺭ ﻋﺎﻡ ﻋﻠﻰ ﺭﺣﻴﻠﻪ‪ ،‬ﻗ ّﺮﺭ ﻣﺠﻤﻮﻋﺔ ﻣﻦ‬

‫ﻣﺤﻲ ﺍﻟﺪﻳﻦ‪ ،‬ﻭﺯﻳﺮ ﺍﻹﺳﺘﺜﻤﺎﺭ‬

‫ﺃﺳﺮﺗﻪ‪ ،‬ﺗﺨﻠﻴﺪ ﺫﻛﺮﺍﻩ‪ ،‬ﻣﻦ ﺧﻼﻝ ﺇﻃﻼﻕ ﺟﺎﺋﺰﺓ ”ﺃﻳﻤﻦ‬

‫ﻧﻘﺪﻳﺔ ﺗﺼـــﻞ ﻗﻴﻤﺘﻬﺎ ﺍﻟـــﻰ ‪ ٣,٠٠٠‬ﻭ‪ ٢,٠٠٠‬ﻭ‪١,٠٠٠‬‬

‫ﺍﻟﻤﺼﺮﻱ )ﻓﻲ ﺍﻟﻮﺳﻂ(‪،‬‬

‫ﺭﻣـــﺰﻱ“ ﻷﻓﻀـــﻞ ﺗﺼﻤﻴﻢ ﻓـــﻲ ﻋـــﺎﻡ ‪ .٢٠٠٩‬ﻭﻭﻓﻘﴼ‬

‫ﻭﺍﻟﻤﻬﻨﺪﺱ ﺭﺷﻴﺪ ﻣﺤﻤﺪ ﺭﺷﻴﺪ‪،‬‬

‫ﺟﻨﻴﻪ ﻣﺼـــﺮﻱ ﻋﻠـــﻰ ﺍﻟﺘﻮﺍﻟﻲ‪ ،‬ﻗﺎﻣـــﺖ ﺑﺘﺨﺼﻴﺼﻬﺎ‬

‫ﻭﺗﺒﻠﻎ ﺳـــﺮﻋﺘﻬﺎ ﺍﻟﻄﺒﺎﻋﻴﺔ ‪ ٦٠‬ﺻﻔﺤﺔ ﻗﻴﺎﺱ )‪(A4‬‬

‫ﻟﻠﻤﻨﻈﻤﻴﻦ‪ ،‬ﺗﻌﻜﺲ ﻫﺬﻩ ﺍﻟﺠﺎﺋﺰﺓ ﺷـــﻐﻒ ﺍﻟﻔﻘﻴﺪ ﺑﻔﻦ‬

‫ﻛﻞ ﻣﻦ ﺷـــﺮﻛﺎﺕ )ﺳـــﺒﺎﺭﻛﻞ( ﻭ)ﺳﻮﻟﻲ( ﻭ)ﺳﻴﺪﻫﻢ‬

‫ﻓﻲ ﺍﻟﺪﻗﻴﻘﺔ ﺍﻟﻮﺍﺣﺪﺓ‪.‬‬

‫ﺍﻟﺘﺼﻤﻴﻢ ﻭﺃﺻﻮﻟﻪ‪ ،‬ﻭُﻳﻤﻜـــﻦ ﻟﺠﻤﻴﻊ ﻃﻠﺒﺔ ﻭﻃﺎﻟﺒﺎﺕ‬

‫ﻭﺷﺮﻛﺎﻩ( ﻭ)ﺩﺍﺭ ﻧﻮﺑﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ(‪.‬‬

‫ﻳﺘﺤﺪﺙ ﺍﻟﻰ ﺍﻟﺪﻛﺘﻮﺭ ﻣﺤﻤﻮﺩ‬

‫ﻭﺯﻳﺮ ﺍﻹﻗﺘﺼﺎﺩ ﻭﺍﻟﺼﻨﺎﻋﺔ ﺍﻟﻤﺼﺮﻱ‬ ‫)ﻳﻤﻴﻨﴼ( ﻓﻲ ﻣﻌﺮﺽ ﺗﻜﻨﻮﺑﺮﻧﺖ‬ ‫ﺍﻷﺧﻴﺮ‬

‫ﺃﺻﺪﻗﺎﺀ ﺍﻟﻤﻬﻨﺪﺱ ﺃﻳﻤﻦ ﺭﻣﺰﻱ‪ ،‬ﻭﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺃﻓﺮﺍﺩ‬

‫ﻛﺎﻥ ﺭﻣﺰﻱ ﻋﻀـــﻮﴽ ﻓﺎﻋ ً‬ ‫ﻼ ﻓﻲ ﻣﺠﺘﻤﻊ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ‬

‫ﻛﻠﻴﺎﺕ ﺍﻟﻔﻨﻮﻥ ﻓﻲ ﻣﺼﺮ ﺍﻹﺷﺘﺮﺍﻙ ﺑﻬﺎ‪.‬‬

‫ﻭﻟـــﺪ ﺍﻟﻤﻬﻨﺪﺱ ﺃﻳﻤﻦ ﺭﻣﺰﻱ ﻓـــﻲ ﻋﺎﻡ ‪ ،١٩٦٣‬ﻭﺑﺪﺃ‬

‫ﻣﺼـــﺮ‪ ،‬ﻭﻛﺎﻥ ﺣﺮﻳﺼﴼ ﻋﻠﻰ ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﻓﻲ ﻣﺨﺘﻠﻒ‬

‫ﻭﻳﺘﻮﺟـــﺐ ﻋﻠﻰ ﺍﻟﺮﺍﻏﺒﻴﻦ ﺑﺎﻟﻤﺸـــﺎﺭﻛﺔ ﻓـــﻲ ﺍﻟﺠﺎﺋﺰﺓ‬

‫ﻣﺸـــﻮﺍﺭﻩ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ ﺣﻘﺒﺔ ﺍﻟﺜﻤﺎﻧﻴﻨﺎﺕ ﻣﻦ ﺍﻟﻘﺮﻥ‬

‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ ﻭﺍﻟﻨﺪﻭﺍﺕ ﻭﺍﻷﻧﺸﻄﺔ ﺫﺍﺕ ﺍﻟﻌﻼﻗﺔ‪.‬‬

‫ﺗﺼﻤﻴـــﻢ ﻣﻠﺼـــﻖ ﺟـــﺪﺍﺭﻱ ﺑﻤﻘـــﺎﺱ )‪ (A3‬ﻋـــﻦ‬

‫ﺍﻟﻤﺎﺿﻲ‪ .‬ﻭﻓﻲ ﻋﺎﻡ ‪ ،١٩٨٨‬ﻗﺎﻡ ﺑﺘﺄﺳـــﻴﺲ ﺷـــﺮﻛﺔ‬

‫ﺇﻧﺘﻘـــﻞ ﺭﻣﺰﻱ ﺍﻟﻰ ﺭﺣﻤـــﺔ ﺍﷲ ﻳﻮﻡ ﺍﻷﺣﺪ ﺍﻟﻤﺼﺎﺩﻑ‬

‫ﻣﻮﺿﻮﻋﻴـــﻦ‪ ،‬ﻳﺘﺴـــﻨﻰ ﻟﻬـــﻢ ﺇﺧﺘﻴﺎﺭ ﺃﺣﺪﻫﻤـــﺎ‪ ،‬ﻭﻫﻤﺎ‬

‫)ﺳـــﺒﺎﺭﻛﻞ( ﺍﻟﺘﻲ ﺃﺻﺒﺤﺖ ﺇﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ‬

‫‪ ١٣‬ﻳﻨﺎﻳﺮ ‪ ٢٠٠٨‬ﺑﻌﺪ ﺻﺮﺍﻉ ﻗﺼﻴﺮ ﻣﻊ ﺍﻟﻤﺮﺽ‪.‬‬

‫ﻣﺘﺨﺼﺼﻮﻥ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻳﺒﺤﺜﻮﻥ ﻋﻦ ﻭﻇﺎﺋﻒ ﺷﺎﻏﺮﺓ‬ ‫ﺗﺘﻠﻘﻰ ﻣﺠﻠﺔ ‪ ME PRINTER‬ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺍﻟﻄﻠﺒﺎﺕ ﻣﻦ ﺑﺎﺣﺜﻴﻦ ﻋﻦ ﻭﻇﺎﺋﻒ ﻣﻼﺋﻤﺔ ﺿﻤﻦ ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺪﻋﺎﻳﺔ‬ ‫ﻭﺍﻹﻋﻼﻥ‪ ،‬ﻭﻳﺴﺮﻧﺎ ﺃﻥ ﻧﺪﺭﺝ ﻣﻨﻬﺎ ﻣﺎ ﻳﻠﻲ‪:‬‬ ‫ﻣﺸﺮﻑ ﻣﻄﺒﻌﺔ‬ ‫ﻣﺸﺮﻑ ﻣﻄﺒﻌﺔ‪ ،‬ﺳﻌﻮﺩﻱ ﺍﻟﺠﻨﺴﻴﺔ‪ ،‬ﻟﺪﻳﻪ ﺷﻬﺎﺩﺓ ﻣﻬﻨﻴﺔ ﻭﺧﺒﺮﺓ ﺗﺰﻳﺪ ﻋﻦ ‪ ٢٣‬ﺳﻨﺔ ﻛﻔﻨﻲ ﻃﺒﺎﻋﺔ‪ ،‬ﻭﻳﻌﻤﻞ ﺣﺎﻟﻴﴼ ﻣﺸﺮﻑ ﻣﻄﺒﻌﺔ ﻓﻲ ﺇﺣﺪﻯ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﺴﻌﻮﺩﻳﺔ‪ ،‬ﻳﺒﺤﺚ ﻋﻦ ﻭﻇﻴﻔﺔ ﻣﻨﺎﺳﺒﺔ ﻓﻲ‬ ‫ﺩﺍﺧﻞ ﺍﻟﻤﻤﻠﻜﺔ ﺃﻭ ﺧﺎﺭﺟﻬﺎ‪ .‬ﻳﺮﺟﻰ ﺍﻹﺗﺼﺎﻝ ﻋﻠﻰ ﺍﻟﻤﻮﺑﺎﻳﻞ‪ ٠٠٩٦٦٥٥٤١٠٧٢٧٨ :‬ﺃﻭ ﻋﺒﺮ ﺍﻟﺒﺮﻳﺪ ﺍﻷﻟﻜﺘﺮﻭﻧﻲ‪:‬‬ ‫‪alasmary@kacst.edu.sa‬‬ ‫ﻣﻮﻇﻒ ﻣﺒﻴﻌﺎﺕ ﻭﺗﺴﻮﻳﻖ – ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﻭﺍﻹﻋﻼﻧﺎﺕ‬ ‫‪ME Printer February 2009‬‬

‫ﻣﻮﻇﻒ ﻣﺒﻴﻌﺎﺕ ﻭﺗﺴـــﻮﻳﻖ‪ ،‬ﺳـــﻮﺭﻱ ﺍﻟﺠﻨﺴـــﻴﺔ‪ ،‬ﺧﺮﻳﺞ ﺩﺑﻠﻮﻡ‪ ،‬ﻟﺪﻳﻪ ﺧﺒﺮﺓ ‪ ٦‬ﺳـــﻨﻮﺍﺕ ﻓﻲ ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺪﻋﺎﻳﺔ ﻭﺍﻻﻋﻼﻥ ﻣﻦ ﺧﻼﻝ ﻋﻤﻠﻪ ﻓﻲ ﺃﺑﻮ ﻇﺒﻲ ﻭﺳﻮﺭﻳﺎ ﻭﺍﻟﺴﻌﻮﺩﻳﺔ‪ ،‬ﻳﻤﻠﻚ ﻣﻬﺎﺭﺍﺕ ﻓﻲ‬

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‫ﺍﻟﺘﻮﺍﺻﻞ ﻭﻗﺪﺭﺓ ﻋﻠﻰ ﺑﻨﺎﺀ ﻋﻼﻗﺎﺕ ﻣﻊ ﺍﻟﻌﻤﻼﺀ )ﻳﺤﻤﻞ ﺭﺧﺼﺔ ﺳﻮﺍﻗﺔ ﻣﻦ ﺍﻹﻣﺎﺭﺍﺕ(‪ ،‬ﻳﺒﺤﺚ ﻋﻦ ﻭﻇﻴﻔﺔ ﻣﻨﺎﺳﺒﺔ ﻓﻲ ﺩﻭﻟﺔ ﺍﻹﻣﺎﺭﺍﺕ‪ .‬ﻳﺮﺟﻰ ﺍﻹﺗﺼﺎﻝ ﻋﻠﻰ‪ ٠٠٩٦٣٩٥٦٤١٨٦٨٤ :‬ﺃﻭ ﻋﺒﺮ‬ ‫ﺍﻟﺒﺮﻳﺪ ﺍﻷﻟﻜﺘﺮﻭﻧﻲ‪hossam_hossam_33@yahoo.com :‬‬ ‫ﻣﻬﻨﺪﺱ ﻃﺒﺎﻋﺔ‬ ‫ﻣﻬﻨﺪﺱ ﻃﺒﺎﻋﺔ‪ ،‬ﻣﺼﺮﻱ ﺍﻟﺠﻨﺴـــﻴﺔ‪ ،‬ﺧﺮﻳﺞ ﻛﻠﻴﺔ ﺍﻟﻔﻨﻮﻥ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ ﺑﺠﺎﻣﻌﺔ ﺣﻠﻮﺍﻥ ﻓﻲ ﺍﻟﻘﺎﻫﺮﺓ‪ ،‬ﻟﺪﻳﻪ ﺧﺒﺮﺓ ‪ ٧‬ﺳـــﻨﻮﺍﺕ ﻛﻤﻬﻨﺪﺱ ﻃﺒﺎﻋﺔ‪ ،‬ﻭﻳﻌﻤﻞ ﺣﺎﻟﻴﴼ ﻓﻲ ﻣﺠﺎﻝ ﻃﺒﺎﻋﺔ ﺍﻟﻮﻳﺐ ﺃﻭﻓﺴـــﺖ ﻓﻲ‬ ‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪ ،‬ﻳﺒﺤﺚ ﻋﻦ ﻋﻤﻞ ﻣﻨﺎﺳﺐ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺃﻭ ﺧﺎﺭﺟﻬﺎ‪ .‬ﻳﺮﺟﻰ ﺍﻹﺗﺼﺎﻝ ﻋﻠﻰ‪ ٠٠٩٦٦٥٠٠٩٩١٤٢٥ :‬ﺃﻭ ﻋﺒﺮ ﺍﻟﺒﺮﻳﺪ ﺍﻷﻟﻜﺘﺮﻭﻧﻲ‪waleed_arts@hotmail.com :‬‬

‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪ :‬ﻣﻄﺎﺑﻊ ﺟﺎﻣﻌﺔ ﺍﻹﻣﺎﻡ ﺗﺸﺘﺮﻱ ﻣﻌﺪﺍﺕ ﻣﻦ ﻣﺎﻥ ﺭﻭﻻﻧﺪ ﺑﻘﻴﻤﺔ ‪٥,٥‬‬ ‫ﻣﻠﻴﻮﻥ ﺩﻭﻻﺭ‬ ‫ﺍﻟﺼﻔﻘـــﺔ ﺍﻟﺘـــﻲ ﺗـــﻢ ﺗﻮﻗﻴﻌﻬﺎ ﻣﻊ ﻭﻛﻴﻞ ﻣﺎﻥ ﺭﻭﻻﻧﺪ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ‪ ،‬ﺷـــﺮﻛﺔ ﻋﺒﺮ ﺍﻟﺸـــﺮﻕ ﻟﻶﻻﺕ ﺍﻟﺤﺪﻳﺜﺔ‪،‬‬ ‫ﺗﻀﻤﻨﺖ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﻴﺔ ﺟﺪﻳﺪﺓ‬ ‫ﺃﻋﻠﻨﺖ ﺷـــﺮﻛﺔ ﻋﺒﺮ ﺍﻟﺸﺮﻕ ﻟﻶﻻﺕ ﺍﻟﺤﺪﻳﺜﺔ‪ ،‬ﻭﻛﻴﻞ‬

‫ﻣﻦ )ﺃﺗﺶ ﺑﻲ(‬ ‫ﺟﻬـــﺎﺯ ﺗﺼﻮﻳﺮ ﺍﻷﻓﻼﻡ )‪ ١٠٠ x ٧٠‬ﺳـــﻢ( ﻣﻦ‬

‫ﺷـــﺮﻛﺔ ﻣﺎﻥ ﺭﻭﻻﻧﺪ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ‪،‬‬

‫‪‬‬

‫ﻋـــﻦ ﺗﻮﻗﻴﻊ ﻋﻘﺪ ﻣـــﻊ ﻣﻄﺎﺑﻊ ﺟﺎﻣﻌـــﺔ ﺍﻹﻣﺎﻡ ﻣﺤﻤﺪ‬

‫)ﺗﺎﻳﻤﺮ(‬ ‫ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋﺔ )ﺟﻲ ﺗـــﻲ ﺃﻭ( ﺃﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ ﻣﻦ‬

‫ﺑﻦ ﺳـــﻌﻮﺩ ﺍﻹﺳـــﻼﻣﻴﺔ ﻟﺘﻮﺭﻳﺪ ﻣﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﺍﻟﻰ‬

‫‪‬‬

‫ﺍﻷﺧﻴـــﺮﺓ ﺗﺼﻞ ﻗﻴﻤﺘﻬﺎ ﺍﻟﻰ ‪ ٥,٥‬ﻣﻠﻴﻮﻥ ﺩﻭﻻﺭ )ﺃﻱ‬

‫)ﻣﺎﻥ ﺭﻭﻻﻧﺪ( ﺑﻤﻘﺎﺱ )‪ (٥٢ x ٣٦‬ﻣﻊ ﻣﻠﺤﻘﺎﺗﻬﺎ‬

‫ﺍﻟﺪﻭﺭﻳـــﺔ ﻭﺍﻟﺘﻘﺎﺭﻳـــﺮ ﻭﺍﻟﻨﺸـــﺮﺍﺕ‪ ،‬ﺑﺎﻹﺿﺎﻓـــﺔ ﺇﻟـــﻰ‬ ‫ﻣﻄﺒﻮﻋﺎﺕ ﺟﻤﻴﻊ ﺇﺩﺍﺭﺍﺕ ﻭﺃﻗﺴﺎﻡ ﺍﻟﺠﺎﻣﻌﺔ ﻭﻭﺣﺪﺍﺗﻬﺎ‬ ‫ﺍﻷﻛﺎﺩﻳﻤﻴـــﺔ‪ .‬ﻛﻤـــﺎ ﻧﻘـــﻮﻡ ﺑﻌﻤـــﻞ ﺍﻷﺧﺘـــﺎﻡ ﺑﺄﻧﻮﺍﻋﻬﺎ‬ ‫ﻭﺇﻋﺪﺍﺩ ﺍﻟﻬﺪﺍﻳﺎ ﻟﻠﻤﻨﺎﺳـــﺒﺎﺕ ﺍﻟﺘﻲ ﺗﻨﻈﻤﻬﺎ ﺍﻟﺠﺎﻣﻌﺔ‪.‬‬

‫ﻣﺎ ﻳﻌﺎﺩﻝ ‪ ١٩,٩٦٧,٠٠٠‬ﺭﻳﺎﻝ ﺳﻌﻮﺩﻱ(‪ .‬ﻭﺗﺘﻀﻤﻦ‬

‫‪‬‬

‫ﺍﻟﺼﻔﻘﺔ ﺗﻮﺭﻳﺪ ﺗﺸـــﻜﻴﻠﺔ ﻭﺍﺳﻌﺔ ﻣﻦ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﻭﻓﻘﴼ ﻟﻠﻤﺤﻴﻤﻴﺪ‪ ،‬ﻳﺮﺟﻊ ﺳـــﺒﺐ ﺷﺮﺍﺀ ﻫﺬﻩ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﺗﻘـــﺪﻡ ﻣﻄﺎﺑﻌﻨﺎ ﺧﺪﻣﺎﺗﻬﺎ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻟﺒﻌﺾ‬ ‫ﻭﺧﺎﺭﺟﻬﺎ‪ّ ،‬‬

‫ﻭﺗﻨﺼﻴﺒﻬﺎ ﻓﻲ ﻣﻘﺮ ﺍﻟﻤﻄﺒﻌﺔ ﻓﻲ ﻣﺪﻳﻨﺔ ﺍﻟﺮﻳﺎﺽ‪.‬‬

‫ﺍﻟـــﻰ ﺣﺎﺟـــﺔ ﻣﻄﺎﺑـــﻊ ﺍﻟﺠﺎﻣﻌﺔ ﺍﻟـــﻰ ﻣﻌـــﺪﺍﺕ ﺣﺪﻳﺜﺔ‬

‫ﺍﻟﺠﻬﺎﺕ ﺍﻟﺤﻜﻮﻣﻴﺔ ﻛﻮﺯﺍﺭﺓ ﺍﻟﺘﻌﻠﻴﻢ ﺍﻟﻌﺎﻟﻲ ﻭﻏﻴﺮﻫﺎ‪.‬‬

‫ﺧﺺ ﺑـــﻪ ﻣﺠﻠﺘﻨـــﺎ‪ ،‬ﻗـــﺎﻝ ﺍﻟﻤﻬﻨﺪﺱ‬ ‫ﻭﻓـــﻲ ﺣﺪﻳـــﺚ ّ‬

‫ﻭﺗﺠﺪﻳﺪ ﺍﻟﻘﺪﻳﻢ ﻣﻨﻬﺎ ﺑﻐﻴﺔ ﺍﻟﻮﻓﺎﺀ ﺑﺎﻷﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﻛﻤﺎ ﻳﺘﻢ ﺣﺎﻟﻴﴼ ﺇﻋﺪﺍﺩ ﺁﻟﻴﺔ ﻹﺳﺘﺜﻤﺎﺭ ﺍﻟﻤﻄﺎﺑﻊ ﺗﺠﺎﺭﻳﴼ‬

‫ﺍﻟﺘـــﻲ ﺗﻨﻔﺬﻫـــﺎ‪ ،‬ﺇﺫ ﻳﻘـــﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﺗﻌﻜﺲ‬

‫ﻟﻼﺳﺘﻔﺎﺩﺓ ﻣﻦ ﺇﻣﻜﺎﻧﺎﺗﻬﺎ ﺍﻟﺒﺸﺮﻳﺔ ﻭﺍﻵﻟﻴﺔ“‪.‬‬

‫ﺍﻟﻤﻬﻨﺪﺱ ﺇﺑﺮﺍﻫﻴﻢ ﺑﻦ ﻋﺒﺪ‬

‫ﻣﻄﺎﺑـــﻊ ﺟﺎﻣﻌﺔ ﺍﻹﻣﺎﻡ‪” :‬ﻗﻤﻨﺎ ﺑﺸـــﺮﺍﺀ ﻣﺠﻤﻮﻋﺔ ﻣﻦ‬

‫ﻫـــﺬﻩ ﺍﻟﺨﻄﻮﺓ ﺣـــﺮﺹ ﺍﻟﺠﺎﻣﻌﺔ ﻋﻠـــﻰ ﺗﻮﻓﻴﺮ ﻛﻞ ﻣﺎ‬

‫ﺗﺄﺳﺴـــﺖ ﻣﻄﺎﺑﻊ ﺟﺎﻣﻌـــﺔ ﺍﻹﻣﺎﻡ ﻣﺤﻤﺪ ﺑﻦ ﺳـــﻌﻮﺩ‬

‫ﺍﻟﻜﺮﻳﻢ ﺍﻟﻤﺤﻴﻤﻴﺪ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻣﻦ ﺷﺮﻛﺔ ﻋﺒﺮ ﺍﻟﺸﺮﻕ ﻟﻶﻻﺕ ﺍﻟﺤﺪﻳﺜﺔ‪،‬‬ ‫ﻭﻫـــﻲ ﻋﻠﻰ ﻧﻮﻋﻴﻦ‪ :‬ﻣﺎﻛﻴﻨﺎﺕ ﺟﺪﻳـــﺪﺓ ﺗﺆﻣﻦ ﻟﻠﻤﺮﺓ‬

‫ُﻳﺴـــﻬﻢ ﻓﻲ ﺇﺯﺩﻳﺎﺩ ﺟﻮﺩﺓ ﻭﺳﺮﻋﺔ ﺇﻧﺘﺎﺝ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ‬

‫ﺍﻹﺳـــﻼﻣﻴﺔ ﺑﺎﻟﺘﺰﺍﻣﻦ ﻣﻊ ﺗﺄﺳـــﻴﺲ ﺍﻟﺠﺎﻣﻌﺔ‪ ،‬ﻭﺫﻟﻚ‬

‫ﻭﺭﻓـــﻊ ﻛﻔﺎﺀﺓ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻟﺪﻳﻬﺎ‪ .‬ﻭﻳﺸـــﻤﻞ ﺍﻟﻌﻘﺪ ﺗﻮﺭﻳﺪ‬

‫ﺍﻷﻭﻟـــﻰ ﺍﻟﻰ ﻣﻄﺎﺑﻊ ﺍﻟﺠﺎﻣﻌﺔ ﺑﻐﻴﺔ ﺭﻓﻊ ﻛﻔﺎﺀﺓ ﻭﺟﻮﺩﺓ‬

‫ﻭﺗﺮﻛﻴﺐ ﻣﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺗﺪﺭﻳـــﺐ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻴﻬﺎ‬

‫ﺍﻟﻔﻌﻠـــﻲ ﻟﻠﻤﻄﺎﺑﻊ ﻓﻲ ‪ ١٧‬ﻣﺎﺭﺱ‪ /‬ﺁﺫﺍﺭ ﻋﺎﻡ ‪،١٩٧٨‬‬

‫ﺇﻧﺘﺎﺝ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ؛ ﻭﻣﺎﻛﻴﻨﺎﺕ ﺟﺪﻳﺪﺓ ﺫﺍﺕ ﻣﻮﺩﻳﻼﺕ‬

‫ﻋﻠﻰ ﺇﺳـــﺘﺨﺪﺍﻣﻬﺎ‪ ،‬ﻣـــﻊ ﺿﻤﺎﻥ ﻟﻤـــﺪﺓ ﻋﺎﻣﻴﻦ ﻟﻜﻞ‬

‫ﻭﻗـــﺪ ﻣﻀـــﻰ ﻋﻠـــﻰ ﺗﺸـــﻐﻴﻠﻬﺎ ﺣﺘـــﻰ ﺍﻵﻥ ﺃﻛﺜﺮ ﻣﻦ‬

‫ﺣﺪﻳﺜﺔ ﻷﻧﻮﺍﻉ ﺳـــﺒﻖ ﺗﺄﻣﻴﻨﻬﺎ ﺇﻻ ﺃﻥ ﺍﻟﻤﻮﺟﻮﺩﺓ ﺣﺎﻟﻴﴼ‬

‫ﻣﺎﻛﻴﻨﺔ ﺷﺎﻣﻠﺔ ﺍﻟﺼﻴﺎﻧﺔ ﺍﻟﻜﺎﻣﻠﺔ‪ ،‬ﻭﺿﻤﺎﻥ ﺗﻮﻓﻴﺮ ﻗﻄﻊ‬

‫ﺛﻼﺛﻴـــﻦ ﻋـــﺎﻡ‪ .‬ﻭﻳﻌﻤـــﻞ ﺑﺎﻟﻤﻄﺎﺑﻊ ﺣﺎﻟﻴـــﴼ ﻗﺮﺍﺑﺔ ‪١٢٠‬‬

‫ﺑﺎﻟﻤﻄﺎﺑﻊ ﺃﺻﺒﺤﺖ ﻗﺪﻳﻤﺔ ﻣﻊ ﻣﺮﻭﺭ ﺍﻟﺰﻣﻦ ﻭﺇﺭﺗﻔﻌﺖ‬

‫ﺍﻟﻐﻴﺎﺭ ﻟﻤﺪﺓ ﺧﻤﺲ ﺳﻨﻮﺍﺕ ﺑﻌﺪ ﺇﻧﺘﻬﺎﺀ ﻓﺘﺮﺓ ﺍﻟﻀﻤﺎﻥ‬

‫ﻣﻮﻇﻔﴼ ﻣﻌﻈﻤﻬﻢ ﻣﻦ ﺍﻟﻔﻨﻴﻴﻦ‪ .‬ﻭﺑﺤﺴﺐ ﺍﻟﻤﺤﻴﻤﻴﺪ‪،‬‬

‫ﺇﺑﺮﺍﻫﻴـــﻢ ﺑـــﻦ ﻋﺒـــﺪ ﺍﻟﻜﺮﻳـــﻢ ﺍﻟﻤﺤﻴﻤﻴـــﺪ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ‬

‫ﺟﻬﺎﺯ ﺳﺒﻮﺕ ﻳﻮﻓﻲ ﻣﻊ ﻣﻠﺤﻘﺎﺗﻪ‬

‫ﻭﺍﻟﺮﺳـــﺎﺋﻞ ﺍﻟﻌﻠﻤﻴﺔ ﻭﺍﻟﻤﺮﺍﺟـــﻊ ﻭﺍﻟﻜﺘﺐ ﻭﺍﻟﻤﺠﻼﺕ‬

‫ﻭﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟـــﻰ ﻓـــﺮﻭﻉ ﺍﻟﺠﺎﻣﻌـــﺔ ﺩﺍﺧـــﻞ ﺍﻟﻤﻤﻠﻜﺔ‬

‫ﻓﻲ ‪ ١١‬ﺳـــﺒﺘﻤﺒﺮ‪ /‬ﺃﻳﻠﻮﻝ ﻋﺎﻡ ‪ ،١٩٧٤‬ﻭﺑﺪﺃ ﺍﻟﺘﺸﻐﻴﻞ‬

‫ﺗﻜﺎﻟﻴﻒ ﺻﻴﺎﻧﺘﻬﺎ“‪.‬‬

‫ﺍﻟﻤﺠﺎﻧﻴﺔ“‪.‬‬

‫ﺗﺤـــﺮﺹ ﺇﺩﺍﺭﺓ ﺍﻟﺠﺎﻣﻌﺔ ﻋﻠﻰ ﺗﻌﺰﻳﺰ ﻗﺪﺭﺍﺕ ﺍﻟﻤﻄﺎﺑﻊ‬

‫ﻭﺗﺸـــﺘﻤﻞ ﻗﺎﺋﻤـــﺔ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﺘـــﻲ ﻗﺎﻣﺖ ﺑﺸـــﺮﺍﺋﻬﺎ‬

‫ﻭﻳﻌﺪ ﻣﺒﻨﻰ ﻣﻄﺎﺑﻊ ﺟﺎﻣﻌﺔ ﺍﻹﻣﺎﻡ ﻣﺤﻤﺪ ﺑﻦ ﺳـــﻌﻮﺩ‬

‫ﻋﻠـــﻰ ﺻﻌﻴﺪ ﺍﻷﻓـــﺮﺍﺩ ﻭﺍﻟﻤﻌﺪﺍﺕ ﻟﺮﻓـــﻊ ﻛﻔﺎﺀﺗﻬﺎ ﻓﻲ‬

‫ﺍﻹﺳـــﻼﻣﻴﺔ ﻣﻘﺮ ﻣﺘﻜﺎﻣﻞ‪ ،‬ﻳﻀﻢ ﺃﻗﺴﺎﻡ ﻣﺘﺨﺼﺼﺔ‬

‫ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﺣﻴﺚ ﺍﻟﺠﻮﺩﺓ ﺍﻟﻌﺎﻟﻴﺔ ﻭﺍﻟﺴـــﺮﻋﺔ‬

‫ﻣﺎﻛﻴﻨـــﺔ ﺃﻭﺗﻮﻣﺎﺗﻴﻜﻴـــﺔ ﻟﺘﺠﻤﻴـــﻊ ﺍﻟﻔﻮﺭﻣـــﺎﺕ‬

‫ﻓـــﻲ ﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋـــﻲ‪ ،‬ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﺠﻠﻴـــﺪ‪،‬‬

‫ﻓﻲ ﺍﻟﺘﻨﻔﻴﺬ‪.‬‬

‫ﺍﻟﺘﺠﺎﺭﻳﺔ )ﺗﺎﻳﺴـــﻦ ﻭﺑﻮﻧﺘﺮ( ﺑﺴـــﺖ ﻣﺤﻄﺎﺕ ﻣﺘﺼﻠﺔ‬

‫ﻭﺍﻷﻗﺴـــﺎﻡ ﺍﻟﻤﺴـــﺎﻧﺪﺓ ﻛﺎﻟﺼﻴﺎﻧـــﺔ ﻭﻣﺴـــﺘﻮﺩﻉ ﺍﻟﻤﻮﺍﺩ‬

‫ﻣﻊ ﻣﺎﻛﻴﻨﺔ ﻃﻲ ﻭﻣﻘﺺ ﺛﻼﺛﻲ‬

‫ﺍﻟﺨﺎﻡ ﻭﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﻔﻮﺭﻱ ﻭﺍﻷﺧﺘﺎﻡ ﻭﺍﻟﺴﻠﻚ ﺳﻜﺮﻳﻦ‬

‫ﻣﻄﺎﺑﻊ ﺟﺎﻣﻌﺔ ﺍﻹﻣﺎﻡ ﻋﻠﻰ‪:‬‬ ‫‪‬‬

‫‪‬‬

‫ﻣﺎﻛﻴﻨـــﺔ ﻗﻄـــﻊ ﻭﺗﻜﺴـــﻴﺮ ﺑﺼﻤﺔ ﺣـــﺮﺍﺭﻱ ﻣﻊ‬

‫ﻣﻐـــﺬﻱ ﻭﺍﺳـــﺘﻼﻡ ﻣﺎﺭﻛـــﺔ )ﺭﺍﺑﻮﻟﻴﻨـــﻲ( ﻣـــﻦ ﻃـــﺮﺍﺯ‬ ‫)ﺃﻣﺒﻴﺮﻳﺎ(‬

‫ﻣﺪﻳﺮ ﻋﺎﻡ ﻣﻄﺎﺑﻊ ﺟﺎﻣﻌﺔ ﺍﻹﻣﺎﻡ‬ ‫ﻣﺤﻤﺪ ﺑﻦ ﺳﻌﻮﺩ ﺍﻹﺳﻼﻣﻴﺔ‬

‫ﻭﻣﻜﺒـــﺲ ﺍﻟﻤﺨﻠﻔـــﺎﺕ ﺍﻟﻮﺭﻗﻴـــﺔ ﻭﻣـــﺎ ﺷـــﺎﺑﻪ ﺫﻟـــﻚ‪.‬‬ ‫ﻭﺃﺿـــﺎﻑ ﺍﻟﻤﺤﻴﻤﻴـــﺪ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺗﻘﻮﻡ ﻣﻄﺎﺑـــﻊ ﺍﻟﺠﺎﻣﻌﺔ‬ ‫ﺑﺘﻨﻔﻴـــﺬ ﺃﻋﻤﺎﻝ ﺍﻟﺘﺼﺎﻣﻴـــﻢ ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﻟﻠﻤﻄﺒﻮﻋﺎﺕ‬

‫‪‬‬

‫ﻣﺎﻛﻴﻨﺔ ﻃﻲ ﺍﻟﻮﺭﻕ )ﺃﻡ ﺑﻲ ﺃﻭ(‬

‫ﺍﻟﻤﺘﻨﻮﻋﺔ ﺍﻟﺘﻲ ﺗﺼﺪﺭﻫﺎ ﺍﻟﺠﺎﻣﻌﺔ‪ ،‬ﻭﺗﺸﻤﻞ ﺍﻟﻤﻨﺎﻫﺞ‬

‫‪‬‬

‫ﺧﻂ ﺗﺠﻠﻴﺪ ﺍﻟﻐﻼﻑ )ﻛﻮﻟﺒﻮﺱ( ﺑـ ‪ ١٦‬ﻣﺤﻄﺔ‬

‫ﻭﺍﻟﻤﻘـــﺮﺭﺍﺕ ﺍﻟﺪﺭﺍﺳـــﻴﺔ ﻟﻜﻠﻴﺎﺕ ﺍﻟﺠﺎﻣﻌـــﺔ ﻭﺍﻟﻤﻌﺎﻫﺪ‬

‫ﺃﻭﺗﻮﻣﺎﺗﻴﻜﻴﺔ‬ ‫‪‬‬

‫ﻣﻜﺒﺲ ﻛﺘـــﺐ ﻫﻴﺪﺭﻭﻟﻴﻜﻲ )ﺳـــﺒﻴﺮ ﻭﻟﻜﻨﻴﺮ(‬

‫ﺍﻟﺘﻲ ﺗﺴﺘﺨﺪﻡ ﻓﻲ ﻛﺒﺲ ﺍﻟﻜﺘﺐ‬ ‫‪‬‬

‫ﻣﺎﻛﻴﻨـــﺔ ﺃﻭﺗﻮﻣﺎﺗﻴﻜﻴﺔ ﻟﻘﺺ ﺍﻟـــﻮﺭﻕ ‪ ١١٥‬ﻣﻦ‬

‫)ﺳﻨﻴﺎﺗﻮﺭ ﺷﻨﺎﻳﺪﺭ(‬ ‫‪‬‬

‫ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺃﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ ﻣﻘﺎﺱ )‪(٧٠ x ٥٠‬‬

‫ﺳﻢ ﻣﻦ )ﻣﺎﻥ ﺭﻭﻻﻧﺪ(‬ ‫‪‬‬

‫ﻣﺎﻛﻴﻨـــﺔ ﺣﻔـــﺮ ﺍﻟﻠﻴـــﺰﺭ ﻟﺘﺠﻬﻴـــﺰ ﺍﻷﺧﺘـــﺎﻡ‬

‫)ﺗﺮﻭﺗﻴﻚ(‬ ‫‪‬‬

‫ﻣﺎﻛﻴﻨـــﺔ ﺧﻴﺎﻃـــﺔ ﺍﻟﻜﺘـــﺐ ﻭﺍﻟﻤـــﻼﺯﻡ ﻣـــﻦ‬

‫)ﺟﺮﺍﻓﻮﺗﻴﻚ(‬ ‫‪‬‬

‫ﻣﻦ )ﺳـــﻜﺮﻳﻦ( ﻣﻊ ﻭﺣﺪﺓ ﺗﻠﻘﻴﻢ ﻣﺘﻌﺪﺩﺓ ﻭﺍﻟﺒﺮﻭﻓﺎﺕ‬ ‫ﺍﻟﻤﻠﻮﻧﺔ ﻭﻧﻈﺎﻡ ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ‬ ‫‪‬‬

‫ﻧﻈﺎﻡ ﺃﻭﻓﺴـــﺖ ﺭﻗﻤﻲ ﻣﻦ )ﺳـــﻜﺮﻳﻦ( ‪ -‬ﻣﻦ‬

‫ﺍﻟﻜﻤﺒﻴﻮﺗﺮ ﺇﻟﻰ ﺍﻟﻄﺒﺎﻋﺔ ﻣﺒﺎﺷﺮﺓ ‪ -‬ﻣﻊ ﺟﻬﺎﺯ ﺳﻴﺮﻓﺮ‬

‫‪ME Printer February 2009‬‬

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‫ﺟﻬﺎﺯ ﻫﺰﺍﺯ ﺍﻟﻮﺭﻕ ﻣﻦ )ﺳﻨﺎﺗﻮﺭ ﺷﻨﺎﻳﺪﺭ(‬ ‫ﺟﻬﺎﺯ ﺳـــﻲ ﺗﻲ ﺑﻲ ﺣﺮﺍﺭﻱ )‪ ١٠٠ x ٧٠‬ﺳـــﻢ(‬

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‫ﻛﻠﻤﺔ ﺍﻟﻤﺤﺮﺭ‬

‫ﺇﺣـــﺪﻯ ﺇﺭﻫﺎﺻﺎﺕ ﺍﻟﺸـــﺆﻡ ﺍﻟﺘﻲ ﻧﺠﻤﺖ ﻋـــﻦ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨـــﺔ ﻫﻲ ﺍﻟﺘﻨﺎﻓﺲ ﺍﻟﻤﺤﻔـــﻮﻑ ﺑﺎﻟﻤﺨﺎﻃﺮ ﺍﻟﺬﻱ‬ ‫ﻳﻌﺘﻤـــﺪﻩ ﺍﻟﻄﺒﺎﻋـــﻮﻥ ﻓـــﻲ ﺩﻭﻟﺔ ﺍﻹﻣـــﺎﺭﺍﺕ‪ .‬ﺇﺫ ﻳﺘﻮﺟﺐ ﻋﻠـــﻰ ﺍﻟﻄﺒﺎﻋﻮﻥ ﺗﺨﻔﻴﺾ ﺃﺳـــﻌﺎﺭﻫﻢ ﺑﺎﻟﺮﻏـــﻢ ﻣﻦ ﺇﺭﺗﻔﺎﻉ‬ ‫ﺍﻟﺘﻜﺎﻟﻴﻒ ﻭﺫﻟﻚ ﻷﻥ ﻣﺸﺘﺮﻱ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺬﻳﻦ ﻻ ﺗﺘﻮﻓﺮ ﻟﺪﻳﻬﻢ ﺳﻴﻮﻟﺔ ﻧﻘﺪﻳﺔ‪ ،‬ﻳﺴﻌﻮﻥ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺍﻟﻤﺰﻳﺪ ﻣﻦ‬ ‫ﺍﻟﺘﺨﻔﻴﻀﺎﺕ ﺍﻟﺘﻲ ﺑﺎﺗﺖ ﺗﻬﺪﺩ ﺑﻨﺸـــﻮﺏ ﺣﺮﺏ ﺃﺳـــﻌﺎﺭ ﺿﺎﺭﻳﺔ ﺗﺪﻭﺭ ُﺭﺣﺎﻫﺎ ﻓﻲ ﻣﺠﺘﻤﻊ ﺍﻟﺠﺮﺍﻓﻴﻚ ﺑﻤﺠﻤﻠﻪ‪ .‬ﻭﻓﻲ‬ ‫ﺧﻀﻢ ﻣﻌﺮﻛﺔ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﺍﻟﺰﺑﺎﺋﻦ‪ ،‬ﺑﺪﺃﺕ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺑﺘﻔﻌﻴﻞ ﺳﻠﺴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺍﻟﻮﺳﺎﺋﻞ‬

‫ﻟﺼﺪ ﺧﺼﻮﻣﻬﻢ‪ ،‬ﻭﻳﺒﺪﻭ ﺃﻥ ﺍﻷﺳﻌﺎﺭ ﻫﻲ ﺳﻴﺪﺓ ﺍﻟﻤﻮﻗﻒ‪.‬‬ ‫ﻭﺑﺎﻟﺮﻏـــﻢ ﻣﻦ ﺃﻥ ﺍﻷﺳـــﻌﺎﺭ ﺍﻟﺮﺧﻴﺼﺔ ﺗﺠﺬﺏ ﺍﻟﻤﺴـــﺘﻬﻠﻜﻴﻦ ﻋﻠﻰ ﺍﻟـــﺪﻭﺍﻡ‪ ،‬ﺇﻻ ﺃﻥ ﻧﺘﺎﺋﺞ ﺍﻷﺳـــﻌﺎﺭ ﺍﻹﻧﺘﻘﺎﻣﻴﺔ ﺍﻟﺘﻲ‬ ‫ﺗﺘﺪﻧﻰ ﺷﻴﺌﴼ ﻓﺸﻴﺌﴼ ﻏﺎﻟﺒﴼ ﻣﺎ ﺗﺘﺴﺒﺐ ﺑﺨﻔﺾ ﻧﺴﺒﺔ ﺍﻷﺭﺑﺎﺡ ﺍﻹﺟﻤﺎﻟﻴﺔ ﻓﻲ ﺻﻨﺎﻋﺔ ﻣﺎ‪ .‬ﻛﻤﺎ ُﻳﻤﻜﻦ ﻟﺤﺮﺏ ﺍﻷﺳﻌﺎﺭ‬

‫ﻭﻣﺤﺒﻄﺔ ﻧﻔﺴـــﻴﴼ ﺗﻠﻘﻲ ﺑﻈﻼﻟﻬﺎ ﻋﻠﻰ ﺭﺑﺤﻴﺔ ﺍﻟﻔﺮﺩ‪ ،‬ﻭﻫﻲ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ ﻫﺬﻩ‬ ‫ﺃﻥ ﺗﺨﻠـــﻖ ﻣﻮﺍﻗـــﻒ ﻣﺪ ّﻣﺮﺓ ﺇﻗﺘﺼﺎﺩﻳﴼ ُ‬

‫ﺍﻟﺤﺎﻟﺔ‪ ،‬ﻭﻋﻠﻰ ﺭﺑﺤﻴﺔ ﺍﻟﺴﻮﻕ‪ .‬ﻭﺑﻌﻴﺪﴽ ﻋﻦ ﻣﻦ ﻫﻮ ﺍﻟﺮﺍﺑﺢ ﻓﻲ ﻫﺬﻩ ﺍﻟﻤﻌﺮﻛﺔ‪ ،‬ﺳﻴﻜﻮﻥ ﺣﺘﻤﴼ ﺣﺎﻝ ﺟﻤﻴﻊ ﺍﻷﻃﺮﺍﻑ‬ ‫ﺍﻟﻤﺘﺤﺎﺭﺑـــﺔ ﺍﺳـــﻮﺃ ﻣﻤـــﺎ ﻛﺎﻥ ﻋﻠﻴﻪ ﻋﻨﺪﻣﺎ ﺑـــﺪﺃﻭﺍ ﺑﻬﺬﻩ ﺍﻟﻤﻌﺮﻛﺔ‪ .‬ﻋﻼﻭﺓ ﻋﻠﻰ ﺫﻟﻚ‪ ،‬ﺑﺎﺗﺖ ﺣﺮﺏ ﺍﻷﺳـــﻌﺎﺭ ﺑﺎﻟﻨﺴـــﺒﺔ‬

‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬

‫ﻟﻠﻜﺜﻴﺮﻳﻦ ﺗﻘﻠﻴﺪﴽ ﺃﻛﺜﺮ ﻣﻨﻪ ﻇﺎﻫﺮﺓ ﺷﺎﺫﺓ ﻻﺳﻴﻤﺎ ﻓﻲ ﻇﻞ ﺍﻟﺘﺒﺎﻃﺆ ﺍﻹﻗﺘﺼﺎﺩﻱ ﺍﻟﻤﺴﺘﻤﺮ‪ ،‬ﻭﻳﺘﻮﺟﺐ ﻋﻠﻰ ﺍﻟﺸﺮﻛﺎﺕ‬ ‫ﻓـــﻲ ﺣﺎﻟـــﺔ ﻛﻬـــﺬﻩ ﺇﻋﺘﻤﺎﺩ ﺇﺣﺪﻯ ﺍﻟﺨﻴـــﺎﺭﺍﺕ ﺍﻟﻤﺘﺎﺣﺔ‪ ،‬ﻭﻫـــﻲ ﺇﻣﺎ ﺍﻟﻬﺠـــﻮﻡ‪ ،‬ﺃﻭ ﺍﻟﺼﺮﺍﻉ ﻋﻠﻰ ﺍﻟﺒﻘﺎﺀ ﻓﻲ ﺍﻟﺴـــﻮﻕ‪ ،‬ﺃﻭ‬ ‫ﺍﻟﺘﺨﻨﺪﻕ ﻓﻲ ﺧﺎﻧﺔ ﺍﻟﻼﻋﺒﻴﻦ ﺍﻟﺨﺎﺳـــﺮﻳﻦ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺫﻟﻚ‪ ،‬ﻳﻤﻜﻦ ﻟﻠﻄﺒﺎﻋﻴﻦ ﺇﻋﺘﻤﺎﺩ ﺧﻴﺎﺭ ﺁﺧﺮ ﺃﻛﺜﺮ ﻣﻼﺋﻤﺔ‪:‬‬

‫ﺇﺣﺪﻯ ﺇﺭﻫﺎﺻﺎﺕ‬ ‫ﺍﻟﺸﺆﻡ ﺍﻟﺘﻲ‬ ‫ﻧﺠﻤﺖ ﻋﻦ ﺍﻷﺯﻣﺔ‬ ‫ﺍﻟﻤﺎﻟﻴﺔﺍﻟﺮﺍﻫﻨﺔﻫﻲ‬ ‫ﺍﻟﺘﻨﺎﻓﺲﺍﻟﻤﺤﻔﻮﻑ‬ ‫ﺑﺎﻟﻤﺨﺎﻃﺮﺍﻟﺬﻱ‬ ‫ﻳﻌﺘﻤﺪﻩﺍﻟﻄﺒﺎﻋﻮﻥ‬

‫ﺍﻟﻤﻌﺎﻳـــﺮﺓ‪ .‬ﻓﻔـــﻲ ﻇﻞ ﺍﻟﺤﺎﻟﺔ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺤﺎﻟﻴﺔ‪ ،‬ﺗﻠﻌﺐ ﺍﻟﻤﻌﺎﻳﺮﺓ ﺩﻭﺭﴽ ﺧﺎﺻﴼ ﻭﻣﻬﻤﴼ‪ ،‬ﻭ ُﻳﻤﻜﻦ ﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﻨﺸـــﺮ‪ ،‬ﺑﺼﻔﺘﻬﺎ ﺟﻬﺔ ﻗﺎﻧﻮﻧﻴﺔ ﻭﺇﺗﺤﺎﺩ ﺗﺠﺎﺭﻱ ﻣﻌﺘﻤﺪ‪ ،‬ﻟﻌﺐ ﺩﻭﺭ ﺣﺎﺳـــﻢ ﻓﻲ ﻣﻌﺎﻳﺮﺓ ﺍﻷﺳـــﻌﺎﺭ‪ ،‬ﻭﺃﻥ ﺗﻌﻤﻞ ﻋﻠﻰ‬

‫ﺍﻟﺘﺮﻭﻳـــﺞ ﻹﻋﺘﻤـــﺎﺩ ﻫﺬﺍ ﺍﻟﻤﺒﺪﺃ ﻭﺗﻨﻔﻴﺬﻩ ﻟﻴﺲ ﻓﻘﻂ ﻟﺘﻌﻤﻴﻢ ﺃﻓﻀﻞ ﺍﻟﻤﻤﺎﺭﺳـــﺎﺕ ﺍﻟﻤﻬﻨﻴﺔ ﺑﻞ ﻟﺘﺄﺳـــﻴﺲ ﻣﺮﺟﻊ ﻓﻲ‬ ‫ﻃﺮﻳﻘﺔ ﻭﺿﻊ ﺍﻟﺘﺴـــﻌﻴﺮﺓ‪ .‬ﻣﻊ ﺫﻟﻚ ﻳﺘﻮﺟﺐ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻓﻬﻢ ﺣﻘﻴﻘﺔ ﺃﻥ ﺇﺑﺘﻌﺎﺩﻫﻢ ﻋﻦ ﺣﺮﺏ ﺍﻷﺳـــﻌﺎﺭ ﺍﻟﻤﺪﻣﺮﺓ‬ ‫ﺳﻴﺼﺐ ﺑﺎﻟﺘﺄﻛﻴﺪ ﻓﻲ ﻣﺼﻠﺤﺘﻬﻢ‪.‬‬

‫ﻣﺴﺎﻫﻤﺎﺕﺍﺟﺘﻤﺎﻋﻴﺔ‬

‫ﺍﻟﻌﺮﺍﻕ‪ :‬ﺇﻋـﺎﺩﺓ ﺍﻟﺤﻴـﺎﺓ ﺍﻟـﻰ ﺷﺎﺭﻉ ﺍﻟﻤﺘﻨﺒﻲ ﺑﺒﻐﺪﺍﺩ‬ ‫ﻭﺭﻓﻊ ﺍﻟﺴﺘـــﺎﺭ ﻋـﻦ ﺗﻤﺜـﺎﻝ ﻟﻠﺸــﺎﻋــﺮ ﺃﺑــﻮ ﺍﻟﻄﻴــﺐ ﺍﻟﻤﺘﻨﺒـــﻲ‬ ‫ﻋﻦ ﺗﻤﺜﺎﻝ ّ‬ ‫ﻳﺨﻠﺪ ﺍﻟﺸﺎﻋﺮ ﺍﻟﻌﺮﺍﻗﻲ ﺍﻟﻜﺒﻴﺮ ”ﺃﺑﻮ ﺍﻟﻄﻴﺐ‬ ‫ّ‬ ‫ﺍﻟﻤﺘﻨﺒـــﻲ“‪ ،‬ﻭﺗﺠـــ ّﻮﻝ ﻓﻲ ﺃﺭﺟﺎﺀ ﺍﻟﺸـــﺎﺭﻉ ﻭﺃﻃﻠﻊ ﻋﻠﻰ‬ ‫ﺍﻟﻤﻜﺘﺒﺎﺕ‪ ،‬ﻛﻤﺎ ﺟﻠﺲ ﻓﻲ ﻣﻘﻬﻰ ”ﺣﺴﻦ ﺍﻟﻌﺠﻤﻲ“‬

‫‪ME Printer February 2009‬‬

‫ﺇﻓﺘﺘﺢ ﺭﺋﻴﺲ ﺍﻟﻮﺯﺭﺍﺀ ﺍﻟﻌﺮﺍﻗﻲ ﻧﻮﺭﻱ ﺍﻟﻤﺎﻟﻜﻲ ﺷـــﺎﺭﻉ‬

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‫ﺍﻟﻤﺘﻨﺒـــﻲ ﺑﻌـــﺪ ﺇﻧﺘﻬﺎﺀ ﺃﻋﻤـــﺎﻝ ﺇﻋﺎﺩﺓ ﺑﻨـــﺎﺀﻩ‪ ،‬ﺑﺤﻀﻮﺭ‬ ‫ﻧﺨﺒﺔ ﻣﻦ ﺍﻟﻤﺴـــﺆﻭﻟﻴﻦ ﻭﺭﺟـــﺎﻝ ﺍﻟﺼﺤﺎﻓﺔ‪ .‬ﻭﻗﺪ ﺗﻢ‬ ‫ﺇﻏﻼﻕ ﺷـــﺎﺭﻉ ﺍﻟﻤﺘﻨﺒـــﻲ‪ ،‬ﺍﻟﺬﻱ ﻳﻌﺪ ﺷـــﺮﻳﺎﻥ ﺍﻟﺜﻘﺎﻓﺔ‬ ‫ﺍﻟﻌﺮﺍﻗﻴﺔ ﻓﻲ ﺍﻟﻌﺎﺻﻤﺔ ﺑﻐﺪﺍﺩ‪ ،‬ﻷﻛﺜﺮ ﻣﻦ ﻋﺎﻡ ﻭﻧﺼﻒ‬ ‫ﺍﻟﻌـــﺎﻡ ﻋﻘﺐ ﺗﻔﺠﻴﺮ ﺳـــﻴﺎﺭﺓ ﻣﻠﻐﻮﻣﺔ ﺩ ّﻣـــﺮ ﻛﺜﻴﺮﴽ ﻣﻦ‬ ‫ﺍﻟﻤﻜﺘﺒﺎﺕ ﺍﻟﺸﻬﻴﺮﺓ ﻭﺍﻟﻌﺮﻳﻘﺔ ﺍﻟﺘﻲ ﻳﻀﻤﻬﺎ ﺍﻟﺸﺎﺭﻉ‪.‬‬

‫ﻭﻭﻓﻘﴼ ﻟﺘﺼﺮﻳﺢ ﺻﺤﻔﻲ‪ ،‬ﻗﺎﻡ ﺍﻟﻤﺎﻟﻜﻲ ﺑﺮﻓﻊ ﺍﻟﺴـــﺘﺎﺭ‬

‫ﺟﺴـــﻴﻤﺔ ﺑﻌﺪﺩ ﻣﻦ ﺍﻟﻤﺒﺎﻧﻲ ﻭﺍﻟﻤﻜﺘﺒﺎﺕ ﻓﻲ ﺍﻟﺸﺎﺭﻉ‬ ‫ﺑﻤﺎ ﻓﻴﻬﺎ ﺳﻮﻕ ﺍﻟﻮﺭﺍﻗﻴﻦ ﺍﻟﺸﻬﻴﺮ‪ .‬ﻛﻤﺎ ﺃﺩﻯ ﺍﻻﻧﻔﺠﺎﺭ‬ ‫ﺇﻟـــﻰ ﺗﺪﻣﻴﺮ ”ﻣﻘﻬﻰ ﺍﻟﺸـــﺎﺑﻨﺪﺭ“ ﺍﻟﺬﻱ ﻳﻌﺪ ﻣﻦ ﻣﻌﺎﻟﻢ‬

‫ﺍﻟﺸـــﻬﻴﺮ‪ .‬ﻭﻗـــﺎﻝ ﺍﻟﻤﺎﻟﻜـــﻲ‪” :‬ﻧﺤﻦ ﻓﺨـــﻮﺭﻭﻥ ﺑﻬﺬﺍ‬

‫ﺑﻐﺪﺍﺩ ﺍﻟﻌﺮﻳﻘﺔ‪.‬‬

‫ﺍﻟﺸـــﺎﺭﻉ‪ ،‬ﻭﺇﻧﻨﺎ ﺇﺫ ﻧﺪﻋـــﻮ ﺍﻟﻨﺎﺱ ﺍﻟﻤﺜﻘﻔـــﺔ ﻭﺃﺻﺤﺎﺏ‬

‫ﻭﻋﻤﻠـــﺖ ﺍﻟﺴـــﻠﻄﺎﺕ ﺍﻟﻌﺮﺍﻗﻴـــﺔ ﻣﻨﺬ ﺍﻻﻧﻔﺠـــﺎﺭ ﻋﻠﻰ‬

‫ﺍﻟﻤﻜﺘﺒـــﺎﺕ ﺍﻟـــﻰ ﺍﻟﻌﻮﺩﺓ ﺍﻟﻰ ﻫـــﺬﺍ ﺍﻟﺸـــﺎﺭﻉ ﻭﺇﻧﻌﺎﺵ‬

‫ﺗﺠﺪﻳﺪ ﺍﻟﺸﺎﺭﻉ ﺍﻟﻮﺍﻗﻊ ﺑﻴﻦ ﻧﻬﺮ ﺩﺟﻠﺔ ﻭﺷﺎﺭﻉ ﺍﻟﺮﺷﻴﺪ‬

‫ﺗﺠﺎﺭﺓ ﺍﻟﻜﺘﺐ ﻓﻲ ﺍﻟﺒﻼﺩ“‪.‬‬

‫ﻓﻲ ﺇﻃﺎﺭ ﺣﻤﻠﺔ ﻹﻋﺎﺩﺓ ﺑﻨﺎﺀ ﻗﻠﺐ ﺍﻟﺜﻘﺎﻓﺔ ﻓﻲ ﺍﻟﺒﻼﺩ‪.‬‬

‫ﻣـــﻦ ﺟﻬﺘﻪ ﻗﺎﻝ ﺣﻜﻴﻢ ﻋﺒﺪ ﺍﻟﺰﻫـــﺮﺓ‪ ،‬ﻣﺪﻳﺮ ﺍﻹﻋﻼﻡ‬

‫ﻭﺟـــﺮﻯ ﻃـــﻼﺀ ﺑﻌـــﺾ ﺍﻟﻮﺍﺟﻬـــﺎﺕ ﻭﺗﻌﺒﻴـــﺪ ﺃﺭﺿﻴﺔ‬

‫ﻓﻲ ﺃﻣﺎﻧـــﺔ ﺑﻐﺪﺍﺩ‪ ،‬ﻓﻲ ﺗﺼﺮﻳﺢ ﺻﺤﻔﻲ ﺇﻥ ”ﻋﻤﻠﻴﺎﺕ‬

‫ﺍﻟﺸـــﺎﺭﻉ ﺑﺎﻟﺮﺧـــﺎﻡ‪ ،‬ﻭﺇﻋﻤﺎﺭ ﺷـــﺮﻓﺎﺗﻪ ﻭﺃﺑﻨﻴﺘـــﻪ ﺑﻄﺮﺍﺯ‬

‫ﺇﻋـــﺎﺩﺓ ﺇﻋﻤـــﺎﺭ ﺷـــﺎﺭﻉ ﺍﻟﻤﺘﻨﺒـــﻲ‪ ،‬ﻳﻤﻜـــﻦ ﻭﺻﻔﻬـــﺎ‬

‫ﺑﻐـــﺪﺍﺩﻱ ﻗﺪﻳﻢ ﺇﺭﺗﺒـــﻂ ﺑﺎﻟﺸـــﻌﺮﺍﺀ ﻭﺍﻟﻜﺘّﺎﺏ ﻓﻲ ﺗﻠﻚ‬

‫ﺑﺎﻟﻨﻤﻮﺫﺟﻴﺔ“‪.‬‬

‫ﺍﻟﺤﻘﺒﺔ‪.‬‬

‫ﻭﺍﺿـــﺎﻑ‪” :‬ﺇﻧﻬﺎ ﺗﻀﻤﻨﺖ ﺇﻧﺸـــﺎﺀ ﺑﻮﺍﺑﺔ ﻋﻤﻼﻗﺔ ﻋﻨﺪ‬ ‫ﻣﺪﺧـــﻞ ﺍﻟﺸـــﺎﺭﻉ‪ ،‬ﻭﺇﻗﺎﻣﺔ ﻧﺼﺐ ﺟﺪﻳﺪ ﻟﻠﺸـــﺎﻋﺮ ﺃﺑﻲ‬

‫ﺳـــﻤﻲ ﺗﻴﻤﻨﴼ ﺑﺎﻟﺸـــﺎﻋﺮ‬ ‫ﻭﻳﻌﺪ ﺷـــﺎﺭﻉ ﺍﻟﻤﺘﻨﺒﻲ‪ ،‬ﺍﻟﺬﻱ ّ‬ ‫ﺍﻟﻌﺒﺎﺳـــﻲ ﺍﻟﻜﺒﻴﺮ‪ ،‬ﺃﺣﺪ ﺃﺷـــﻬﺮ ﺷـــﻮﺍﺭﻉ ﺑﻐﺪﺍﺩ ﻭﻣﺮﻛﺰﴽ‬

‫ﺍﻟﻄﻴـــﺐ ﺍﻟﻤﺘﻨﺒـــﻲ ﺯ ّﻳﻨﺖ ﻗﺎﻋﺪﺗﻪ ﺑﺒﻌـــﺾ ﻣﻦ ﺃﺑﻴﺎﺕ‬

‫ﺗﺒﺎﻉ ﻓﻴﻪ ﺟﻤﻴﻊ ﺃﻧﻮﺍﻉ ﺍﻟﻜﺘﺐ‪ .‬ﻭﻳﻘﻊ ﺍﻟﺸـــﺎﺭﻉ ﺍﻟﺸﻬﻴﺮ‬

‫ﺷـــﻌﺮﻩ ﺍﻟﻤﻌﺮﻭﻓﺔ‪ .‬ﻭﻟﻘﺪ ﺇﺭﺗﺄﺕ ﺍﻷﻣﺎﻧﺔ ﺇﻧﺸﺎﺀ ﻣﺮﺳﻰ‬

‫ﺑﻴﻦ ﻧﻬﺮ ﺩﺟﻠﺔ ﻭﺷـــﺎﺭﻉ ﺍﻟﺮﺷـــﻴﺪ‪ ،‬ﻭﺃﻃﻠـــﻖ ﻋﻠﻴﻪ ﺇﺑﺎﻥ‬

‫ﻟﻠﺰﻭﺍﺭﻕ ﻋﻠﻰ ﺿﻔﺔ ﻧﻬﺮ ﺩﺟﻠﺔ‪ ،‬ﻟﻴﻜﻮﻥ ﺍﻟﺸﺎﺭﻉ ﺭﺍﻓﺪﴽ‬

‫ﺍﻟﺤﻜـــﻢ ﺍﻟﻌﺜﻤﺎﻧـــﻲ ﺇﺳـــﻢ ”ﺍﻟﺨﺎﻣﻨﻴﺔ“‪ ،‬ﻭﻫـــﻲ ﻛﻠﻤﺔ‬

‫ﻭﻣﻨﻔﺬﴽ ﻟﺮﺣﻼﺕ ﺳـــﻴﺎﺣﻴﺔ ﻧﻬﺮﻳـــﺔ ﺗﺮﻓﻴﻬﻴﺔ ﻟﺮﻭﺍﺩﻩ‪،‬‬

‫ﺗﺮﻛﻴﺔ ﺗﻌﻨﻲ ﺛﻜﻨﺎﺕ ﺍﻟﺠﻴﺶ ﺍﻟﺘﻲ ﻳﻤﻜﻦ ﻣﺸﺎﻫﺪﺗﻬﺎ‬

‫ﺇﻟـــﻰ ﺟﺎﻧﺐ ﻛﻮﻧـــﻪ ﻣﻌﺒﺮﴽ ﻣﺎﺋﻴـــﴼ ﺑﻴﻦ ﺟﺎﻧﺒـــﻲ ﺍﻟﻜﺮﺥ‬

‫ﻣﻦ ﺃﺣﺪ ﺍﻟﻤﻘﺎﻫﻲ ﺍﻟﻤﻮﺟﻮﺩﺓ ﻓﻴﻪ‪.‬‬

‫ﻭﺍﻟﺮﺻﺎﻓﺔ“‪.‬‬

‫ﻭﺗﺰﺍﻳـــﺪﺕ ﻓﻲ ﺍﻟﻌﺼﺮ ﺍﻟﻌﺒﺎﺳـــﻲ ﺍﻟﺬﻱ ﺑﺪﺃ ﻓﻲ ﺍﻟﻘﺮﻥ‬

‫ﻭﻛﺎﻥ ﺇﻧﻔﺠـــﺎﺭ ﻫﺎﺋـــﻞ ﻗـــﺪ ﻫـــ ّﺰ ﺷـــﺎﺭﻉ ﺍﻟﻤﺘﻨﺒﻲ ﻓﻲ‬

‫ﺍﻟﺘﺎﺳﻊ ﺍﻟﻤﻴﻼﺩﻱ‪ ،‬ﺃﻋﻤﺎﻝ ﺍﻟﺘﺄﻟﻴﻒ ﻭﺍﻟﺘﺮﺟﻤﺔ ﻟﻠﻜﺘﺐ‬

‫ﻣـــﺎﺭﺱ‪ /‬ﺁﺫﺍﺭ ‪ ،٢٠٠٧‬ﻣﻤـــﺎ ﺃﺳـــﻔﺮ ﻋـــﻦ ﻣﻘﺘﻞ ‪٣٥‬‬

‫ﺍﻟﻌﻠﻤﻴـــﺔ ﻭﺇﺯﺩﻫـــﺮ ﺧﻼﻟﻪ ﺍﻟﺸـــﻌﺮ ﺍﻟﻌﺮﺑﻲ ﻓـــﻲ ﺑﻐﺪﺍﺩ‬

‫ﺷـــﺨﺼﴼ ﻭﺇﺻﺎﺑـــﺔ ‪ ٦٥‬ﺁﺧﺮﻳـــﻦ‪ ،‬ﻭﺍﻟﺤـــﻖ ﺃﺿـــﺮﺍﺭ‬

‫ﺑﺎﻻﺿﺎﻓﺔ ﺇﻟﻰ ﺍﻟﻔﻨﻮﻥ ﻭﺍﻵﺩﺍﺏ ﺍﻻﺧﺮﻯ‪.‬‬

‫ﺻﺼﺼﺼﺺ‬

‫ﺍﻟﻤﺤﺘـﻮﻳــﺎﺕ‬ ‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺍﻷﺧﺒـــﺎﺭ‬ ‫ﺍﻟﻌﺮﺍﻕ‪ :‬ﺇﻋـﺎﺩﺓ ﺍﻟﺤﻴـﺎﺓ ﺍﻟـﻰ ﺷﺎﺭﻉ‬ ‫ﺍﻟﻤﺘﻨﺒﻲ ﺑﺒﻐﺪﺍﺩ‬

‫‪٧٩‬‬

‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪ :‬ﻣﻄﺎﺑﻊ ﺟﺎﻣﻌﺔ ﺍﻹﻣﺎﻡ‬ ‫ﺗﺸﺘﺮﻱ ﻣﻌﺪﺍﺕ ﻣﻦ ﻣﺎﻥ ﺭﻭﻻﻧﺪ ﺑﻘﻴﻤﺔ‬ ‫‪ ٥,٥‬ﻣﻠﻴﻮﻥ ﺩﻭﻻﺭ‬

‫‪٧٨‬‬

‫ﻣﺼﺮ‪ :‬ﺇﻃﻼﻕ ﺟﺎﺋﺰﺓ ”ﺃﻳﻤﻦ ﺭﻣﺰﻱ“‬ ‫ﻷﻓﻀـﻞ ﺗﺼﻤﻴﻢ ﻓﻲ ﻋﺎﻡ ‪٢٠٠٩‬‬

‫‪٧٧‬‬

‫ﻟﺒﻨﺎﻥ‪ :‬ﺍﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻟـ »ﺩﺍﺭ‬ ‫ﺍﻟﻤﺆﻟﻒ« ﺗﺴﺘﺜﻤﺮ ﺑﻤﺰﻳﺪ ﻣﻦ ﻣﻌﺪﺍﺕ‬ ‫ﻫﻴﺪﻟﺒﺮﺝ‬

‫‪٧٦‬‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪ :‬ﺗﻴﻜﻮﻡ ﻟﻺﺳﺘﺜﻤﺎﺭﺍﺕ ُﺗﻌﻠﻦ‬ ‫ﻋﻦ ﺗﻌﻴﻴﻨﺎﺕ ﺟﺪﻳﺪﺓ ﻓﻲ ﻓﺮﻳﻖ ﺍﻹﺩﺍﺭﺓ‬ ‫ﺍﻟﺘﻨﻔﻴﺬﻱ‬

‫‪٧٥‬‬

‫ﻣﺼﺮ‪ :‬ﻣﻜﺘﺒﺔ ﺍﻻﺳﻜﻨﺪﺭﻳﺔ ﺗﻄﻠﻖ‬ ‫ﻣﺸﺮﻭﻉ »ﺫﺍﻛﺮﺓ ﻣﺼﺮ ﺍﻟﻤﻌﺎﺻﺮﺓ«‬

‫‪٧٥‬‬

‫ﻟﺒﻨـﺎﻥ‪» :‬ﺃﻛﺴﺒﺮﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧـﺎﻝ«‬ ‫ﺗﻘﺘﻨـﻲ ﻣﺎﻛﻴﻨـﺔ ﺗﺼﻨﻴﻊ ﺍﻷﻏﻠﻔﺔ‬ ‫ﻛﻮﻟﺒﻮﺱ ﺩﻱ ﺃﻱ ‪٢٧٠‬‬

‫‪٧٤‬‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪ :‬ﺃﻭﻛﻲ ﻟﻠﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﺗﻄﻠﻖ ﺍﻟﻄﺎﺑﻌﺔ ﺍﻟﻤﺘﻌﺪﺩﺓ ﺍﻟﻤﻬﺎﻡ ﺫﺍﺕ‬ ‫ﺍﻟﻜﻠﻔﺔ ﺍﻟﻤﻨﺨﻔﻀﺔ ﺑﻤﻘﺎﺱ ‪A3/ A4‬‬

‫‪٧٤‬‬

‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪» :‬ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ«‬ ‫ﻭ»ﻫﻨﻜﻠﺮ« ﺗﺘﻌﺎﻭﻧﺎﻥ ﻓﻲ ﺗﻮﻓﻴﺮ ﺣﻠﻮﻝ‬ ‫ﻣﺒﺘﻜﺮﺓ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‬

‫‪٧٣‬‬

‫ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ »ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﺘﻐﻠﻴﻒ« ﻳﻮﺻﻲ ﺑﺘﻮﺯﻳﻊ ‪ ٩٠‬ﻣﻠﻴﻮﻥ‬ ‫ﺭﻳﺎﻝ ﻋﻠﻰ ﺍﻟﻤﺴﺎﻫﻤﻴﻦ‬

‫‪٧٣‬‬

‫ﻟﻴﺒﻴﺎ‪ :‬ﺇﻗﺎﻣﺔ ﻣﻌﺮﺽ ”ﺗﻴﻔﺎ“ ﻟﻠﻔﺘﺮﺓ ﻣﻦ‬ ‫‪ ١٦‬ﺍﻟﻰ ‪ ٢٤‬ﻳﻮﻟﻴﻮ ‪٢٠٠٩‬‬

‫‪٧٣‬‬

‫ﺍﻷﺭﺩﻥ‪» :‬ﺩﻭﺗـﺲ ﺑـﺮﻭ« ﺗﺴﺘﻘﺒﻞ ﻋـﺎﻡ‬ ‫‪ ٢٠٠٩‬ﺑﺂﻣـﺎﻝ ﻛﺒﻴـﺮﺓ‬

‫‪٧٢‬‬

‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪ :‬ﺍﻟﺒﺮﻳﺪ ﺍﻟﺴﻌﻮﺩﻱ ﻳﻮﺛﻖ‬ ‫ﺍﻟﺤﺞ ﺑﻄﺎﺑﻊ ﺗﺬﻛﺎﺭﻱ‬

‫‪٧٢‬‬

‫‪٧١‬‬

‫ﺍﻹﻣـــﺎﺭﺍﺕ‪» :‬ﻧﻮﻟﻴﺪﺝ ﻓﻴﻮ« ﻭﻧﺎﺩﻱ ﺩﺑﻲ‬ ‫ﻟﻠﺼﺤﺎﻓﺔ ﺗﻘﻴﻤﺎﻥ ﻭﺭﺷﺔ ﻋﻦ ﺻﻨﺎﻋﺔ‬ ‫ﺍﻟﻨﺸﺮ‬

‫‪٧١‬‬

‫ﻣﺼـﺮ‪ :‬ﺟﺎﻣﻌﺔ ﺣﻠﻮﺍﻥ ﺗﻘﻴﻢ ﻧﺪﻭﺓ ﻋﻦ‬ ‫ﺗﻘﻨﻴﺔ ﺍﻟـ ”ﻛﻴﻨﻴﺠﺮﺍﻡ“‬

‫‪٧٠‬‬

‫»ﺯﻳﺮﻭﻛﺲ ﺍﻹﻣﺎﺭﺍﺕ« ﺗﺴﺘﻀﻴﻒ ﺣﻠﻘﺔ‬ ‫ﻧﻘﺎﺷﻴﺔ ﻋﻦ ﻣﺒﺎﺩﺭﺗﻲ ﺍﻹﺧﺘﺮﺍﻉ ﻭﺍﻟﺒﺤﺚ‬

‫ﺍﻟﻤﻠﻒ‬ ‫‪٦٩‬‬

‫ﺩﺑـﻲ ﺗﺴﺘﻀﻴﻒ ﺳﺎﻳـﻦ ﺁﻧـﺪ ﺟﺮﺍﻓﻴـﻚ‬ ‫ﺇﻣﻴﺠﻨﺞ ‪٢٠٠٩‬‬

‫‪٦٧‬‬

‫ﻣﺼﺮ ﺗﺸﻬﺪ ﺇﺭﺗﻔﺎﻋﴼ ﻓﻲ ﺍﻟﻄﻠﺐ ﻋﻠﻰ‬ ‫ﻃﺒﺎﻋﺔ ﺍﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ ﺑﺎﻟﺤﺠﻢ ﺍﻟﻜﺒﻴﺮ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﻣﺸﻬﺪ ﻃﺒﺎﻋﻲ‬ ‫‪٦٥‬‬

‫ﻓﻠﺴﻄﻴـﻦ‪ :‬ﺍﻟﺪﻣـﺎﺭ ﻳﻀﺮﺏ ﺍﻟﺒﻨـﻰ‬ ‫ﺍﻟﺘﺤﺘﻴـﺔ ﻓـﻲ ﻗﻄﺎﻉ ﻏـﺰﺓ‬

‫ﺗﻘﻨﻴﺎﺕﺣﺪﻳﺜﺔ‬ ‫‪٦٤‬‬

‫ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ )‪Colour‬‬ ‫‪(Management‬‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﻣﺸﻜﻠﺔﻭﺣﻞ‬ ‫‪٦٣‬‬

‫ﻣﺸﻜﻠﺔ ﺍﻟﺘﻬﺎﻟﻚ ﺍﻟﺴﺮﻳﻊ ﻟﻠﻮﺡ ﺍﻟﻄﺒﺎﻋﻲ‬ ‫ﺍﻟﻠﻴﺜﻮﻏﺮﺍﻓﻲ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﺧﻂﺍﻟﺘﺸﻄﻴﺐ‬ ‫‪٦٢‬‬

‫ﺗﺮﻫـﺎﺕ ”ﺃﻭﺭﺍﻛـﻞ“‬ ‫ﺑﻘﻠﻢ‪ :‬ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ‬ ‫ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﺍﻟﺴﻨــﺔﺍﻟﺴﺎﺩﺳﺔ‪/‬ﺍﻟﻌـﺪﺩﺍﻟﺮﺍﺑﻊﻭﺍﻟﺨﻤﺴﻮﻥ‪ /‬ﻓﺒﺮﺍﻳﺮ ‪٢٠٠٩‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ﺹ‪.‬ﺏ‪ ،٥٠٢١٨٣ .‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻫﺎﺗﻒ‪+٩٧١ ٤ ٣٩١ ١٢ ١٠ :‬‬ ‫ﻓﺎﻛﺲ‪+٩٧١ ٤ ٣٩٠ ٩٥ ٦١ :‬‬ ‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪info@meprinter.com :‬‬ ‫ﻣﻮﻗﻊ ﺍﻹﻧﺘﺮﻧﺖ‪www.meprinter.com :‬‬ ‫ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ‬ ‫ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ‬

‫ﻫﻴﺌــﺔ ﺍﻟﺘﺤـــﺮﻳﺮ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫‪alex@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻟﻌﺮﺑﻲ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫‪g.simonian@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ‬ ‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫‪rhayes@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭﻭﻥ‬ ‫ﻫﺒـــﺔ ﻣﻮﺳــــﻰ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٨‬‬ ‫‪hiba@meprinter.com‬‬ ‫ﺩﻧﻴﺲ ﻣﺎﺛﻴﻮ ﺩﺍﻧﻴﺎﻝ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٥٩٨‬‬ ‫‪english@meprinter.com‬‬ ‫ﺩ‪.‬ﻳﻮﻧﺲ ﺷﻜﺮﺧﺂﻩ‬ ‫‪younes@meprinter.com‬‬ ‫ﺍﻟﻤﺨﺘﺼﻮﻥ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ )ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪fxrppr@rit.edu‬‬ ‫ﻟﻮﺭﻳﻞ ﺑﺮﻭﻧﺮ )ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪lb@digitaldots.org‬‬ ‫ﻣﺪﻳﺮ ﺷﺆﻭﻥ ﺍﻟﻌﻤﻼﺀ‬ ‫ﺑﺮﺍﺑﻮﻻ ﺟﺎﻧﺪﺭﺍﻥ ﺑﻲ ﺃﻡ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٧‬‬

‫‪sales@meprinter.com‬‬

‫ﻣﺼﻤﻢ ﺟﺮﺍﻓﻴﻜﻲ‬ ‫ﺳﻤﻼﻝ ﺍﺱ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٦‬‬ ‫‪samlal@meprinter.com‬‬ ‫ﺍﻟﺘﺼﻮﻳﺮ‬ ‫ﺁﺭﺵ ﺷﺎﻫﻲ‬ ‫‪arash@meprinter.com‬‬ ‫ﺍﻹﻋﻼﻧﺎﺕ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ١٠‬‬ ‫‪meprinter @meprinter.com‬‬ ‫ﺗﻮﺟﻪ ﺍﻟﻤﺮﺍﺳﻼﺕ ﺇﻟﻰ ﺍﻟﻌﻨﻮﺍﻥ ﺍﻟﺘﺎﻟﻲ‪:‬‬ ‫ﻣﺠﻠﺔ ‪ME Printer‬‬ ‫ﺹ‪.‬ﺏ ‪ ،٥٠٢١٨٣‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺑﻨﺎﻳﺔ ﺭﻗﻢ ‪ ،٩‬ﻣﻜﺘﺐ ﺭﻗﻢ ‪٢١٤‬‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫‪meprinter@meprinter.com‬‬ ‫ﻃﺒﻌﺖ ﻓﻲ ﻣﻄﺒﻌﺔ ﺃﻃﻠﺲ‬ ‫ﺟﻤﻴﻊ ﺣﻘﻮﻕ ﺍﻟﻄﺒﻊ ﻭﺍﻟﻨﺸﺮ ﻣﺤﻔﻮﻇﺔ‬

‫ﻣﺠﻠـــﺔ ‪ ME Printer‬ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣـــﻲ‬

‫ﺍﻟﺮﺳﻤﻲ‬

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