ME Printer 55

Mr. Rajan Gangadharan Managing Director Echo Graphics P O Box :6547 Dubai, U.A.E

Rajan, in these challenging times, finding and

developing partnerships is a proven way for businesses to connect with more customers, reduce costs and open new markets.

Rajan, are you looking to win in an upside-down economy?

Visit us at Gulf Print stand E260 to explore how Xerox products and solutions supported by our team of technology, workflow and business development partners can help you to stay ahead of the competition.

Vol. ٦ / Issue ٥ ٥ / March ٢ ٠ ٠ ٩

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Contents News Platform Regional Qatar Post Issues Memorial Stamp “Titled “Qatar Sheds Tears for Gaza

6

UAE: Emirates Printing Press to Place Focus on Sustained Development

8

KSA: ME Printer Joins Hands with Saudi Print Exhibition as Sole Media Partner

8

ME Printer March 2009

Oman: Muscat Printing Press Installs Heidelberg Suprasetter A105

27 Egypt: Al Madina for Advanced

Technology Forges New Partnership with Fujifilm

28 UAE: Canon Middle East Increases Focus on Emerging Markets

30 Palestine to Celebrate Jerusalem as

Syria: Najjar Printing Installs Autobond Mini 52 TP

10

Egypt: Government Announces Tax Reductions and Waivers on 250 Imported Products

11

KSA: Abaker Printing Company Invests in Heidelberg XL 75

12

Lebanon: Bassile Frères Goes Sprint

14

Egypt: 41st Edition of Cairo International Book Fair Concludes

14

Qatar: Gulf Publishing and Printing Opts for Six Heidelberg Machines

16

Egypt: Al-Ahram Partners with KnowledgeView for Technology Re-Modernisation

17

KSA: Al Sorayai Group Showcases its Latest Offering in the World of Carpets

18

UAE: Abu Dhabi Police Issues Various Prints in Braille Language

18

ing Sector Celebrates Excellence at Dubai Print Award 2008

20

Snapshot

Egypt: Altea Packaging Extends its Footprint in MENA

4

26

‘Capital of Arabic Culture 2009’

31 UAE: Xerox Emirates Registers 25

Percent Growth in Revenue for 2008

32 Egypt: New Book Chronicles the

Journey of the Arabian printed book

34 Dubai: Khaleej Times orders printnet OM

34 Egypt: Dar Akhbar Al Yaum Adopts

Project to Serve Press and Publishing Establishments

35 Egypt: Virgin Graphics Invests in Screen CTP 8300

Events

Jordan: Protests Against the Rise of Print Censorship

20

UAE: Heidelberg Maintains Steady Sales Growth Across the Country

21

Lebanon: Heidelberg Releases Half-yearly Newsletter

22

KSA: King Fahad Complex for the Printing of the Holy Quran Launches Computer Fonts Website

23

Egypt: Five Stars Graphics Invests in a Jeti 5024 by Gandinnovations

24

KSA: Saudi Xerox Congratulated for Sterling Growth over the Past 12 Months

25

38 UAE: Middle East Printing and Publish-

40

Iraq: Provincial Elections Revive Printing Sector After Several Years of Recession

Exhibition Sign & Graphic Imaging Middle East 2009

46

Vol. 6 / Issue 55 / March 2009

SGI 2009 ATTRACTS GLOBAL INTEREST

ME Printer FZ L.L.C.

P.O.Box: 50 2183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com Internet: www.meprinter.com

In focus Gulf Pack & Gulf Print

The comprehensive monthly magazine dedicated to the graphic arts industry print professionals in the Middle East

Group Publishing Director Morteza Karimian karimian@meprinter.com

52

Countdown begins Show Preview part 1

ME Printer Editorial Team Editor-in-Chief Eskandar Jahanbani alex@meprinter.com

Technical Editor - English Section Rod Hayes rhayes@meprinter.com

������ ���������������� ������������� ������������ ��������

Technical Editor - Arabic Section Dr. George Nubar Simonian g.simonian@meprinter.com Editors Hiba Moussa +971 4 391 1208 hiba@meprinter.com Dennis Mathew Daniel +971 4 391 1598 english@meprinter.com Dr. Younes Shokr Khah younes@meprinter.com Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org Iran - Khodayar Sadeghi sadeghi@iranprint.com

Client Service Manager Prabhulla Chandran P M +971 4 391 1207 sales@meprinter.com

����

Fresh from the success of SGI, the region awaits Gulf Pack & Gulf Print 2009. Join us in the countdown to one of the largest shows for printing and packaging in the region through our preshow report included in this special issue of ME Printer, released with a personalized cover Turn to page 42 and read how Xerox Solutions on display at Gulf Print 2009 can help you.

Graphic Designer Samlal S +971 4 391 1206 samlal@meprinter.com

Chief Accountant

Hareesh K. V. +971 4 391 1546 hareesh@meprinter.com

ME Printer Official Media Partner

Advertising

+971 4 391 1210 meprinter@meprinter.com Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com Printing: Atlas Printing Press LLC

57

Saudi Print

ME Printer March 2009

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission.

Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

5

Editor’s Note

Eskandar Jahanbani Editor in Chief

Another edition of Gulf Print and Gulf Pack is upon us. To show once again the power of breakthrough technology that graphic arts can offer we have personalized the cover of this issue of ME Printer with the cooperation of Xerox and IMC. All our subscribers will receive their copies with their names highlighted on the front cover. State-of-the-art technology from two seemingly different yet interrelated worlds (offset and digital) have been put to good use to demonstrate what can be achieved within the graphic arts industry. In this issue, we are also offering a post show report on the recently concluded Sign and Graphic Imaging exhibition. SGI proved to be a crowd puller event even during these tough economic times. More than 9500 visitors from Madagascar to Germany visited the show. Deals worth millions were also sealed during SGI, beating all the odds. A string of other regional graphic arts events including Paper Arabia and Saudi Print will be held during 2009, which will certainly create a positive and business boosting environment throughout the year. As the official media partner to all the major regional and international trade events, we will work closely with the organizers to galvanize our commitment to the industry and our readers,

This issue’s cover of ME Printer shows the best aspects of digital and offset technologies bundled together

Social Tribute

Qatar Post Issues Memorial Stamp Titled “Qatar Sheds Tears for Gaza” Proceeds from the sale of stamps will go to victims of Israeli assault on Gaza

ME Printer March 2009

Ali Mohamed Al-Ali Q-Post’s Chairman & General Manager

6

Dedicated to the victims of Israeli aggression in the Gaza Strip, QPost announced the launch of a new memorial stamp entitled “Qatar sheds tears for Gaza”, adding that the proceeds from the sale of stamps will go to the victims of the recent Israeli assault on the Gaza strip.

The announcement was made during a press conference held at Q-Post’s headquarters, and saw the attendance of Ali Mohamed Al-Ali, Q-Post’s Chairman and General Manager; Saeeda Abdul Aziz Al-Bader, a Qatari female artist who drew the painting that appeared on the stamp; in addition to several Q-Post officials.

According to Q-Post, the new stamp has 1 Qatari riyal of value, but it will be sold for 10 riyals as a special case so as to gain the highest amount possible for this cause, adding that 80,000 stamps were printed in Singapore, in addition to 20,000 covers and souvenir cards and 2,000 envelopes.

Speaking at the ceremony, Q-Post’s chairman said the new stamp, drawn by Saeeda Al-Bader and designed by Abdul Lateef Zayyan, will be distributed in 193 countries members of the Universal Postal Union, as well as Q-Post’s agents

in Asia and Europe, adding that it is one of the ways to demonstrate Q-Post’s solidarity for the victims of Israeli assault on Gaza.

Al-Ali explained that Sheikh Hamad Bin Jasim Al-Thani, Qatar’s Prime Minister and Minister of Foreign Affairs, instructed that proceeds from the sale of stamps would go to the victims of Gaza war, urging Arabs and philatelic fans in Qatar and other countries to opt for this stamp.

He indicated that the image was picked among several others because it reflects the situation of Gaza and its people in an amazing way. He recalled that it was the second time, an image created by a Qatari woman artist had been approved by the Q-Post, and the first time for a Qatari artist to sign a postal stamp.

Al-Ali confirmed that this is the first time Q-Post raised the value of a memorial stamp in order to insure the biggest amount for the people of Gaza, and expressed his gratitude to the efforts made by Abdul Lateef Zayyan of the Stamp Affairs for designing this stamp in only eight days.

Saeeda Al-Bader expressed her happiness that her sketch was picked up for a stamp to support

the people of Gaza, indicating that this is the simplest thing to do for the people of Gaza who have given their lives and belongings as a price for the Israeli attacks.

Al-Bader explained that when designing this image, she wanted it to reflect the people of Qatar’s solidarity to the people of Palestine during rough times, indicating that the stamp shows the image of a burned and torn face of a Gaza girl, with her eyes painted in the colors of the Palestinian flag, shedding tears of blood on the martyrs of the Israeli attacks, in addition to Qatar’s flag to express the people and government of Qatar’s support to their counterparts in Palestine.

News Regional

UAE: Emirates Printing Press to Place Focus on Sustained Development The print house, which bagged 9 awards at Dubai Print Award 2008, is investing into new software and JDF implementation

Emirates Printing Press, fresh from its recent success at Dubai Print Award 2008 with several wins, is banking on its 35-year presence in the market and a reputation built on quality in order to formulate strategies for sustained development amid growing competition and uncertainties looming over the industry.

ME Printer speaks with the CEO Mohamed Al Shirawi and Executive Director Samuel Natarajan, who throw light on the company’s position as a leading print service provider.

Emirates Printing Press won nine awards at the recent Dubai Print Award 2008, with gold in six categories–books, directories, boxes, calendars, brochures and catalogues, and innovative products–and silver

in the newsletters and magazines categories. The company also took home a jury award for posters. This takes the total number of awards won by EPP both in local and international levels over the past six years to thirty one, making EPP the leader in the region to have won so many awards.

“I think PPG is improving the profile of the awards every year. We observed a lot of entries from the GCC this year. Printers and clients have begun to consider the award more seriously. The Print Award has become a benchmark that customers identify with. This is evident in our case because we have been receiving immense response from the market, both local and international, congratulating us on our win.

It is very important for us in terms of marketing because now customers appreciate such recognition, which gives them more confidence in us,” says Shirawi.

In May last year, EPP won two SAPPI European Printer of the Year awards, competing with 717 printers from 34 European countries.

“This was the first time we won the silver award for the brochure category. We also won the bronze in the magazines category for the second time,” adds Natarajan.

Printing being a highly complex process demands perfection and focus on quality. In this regard, EPP takes measures such as preventive maintenance in order to ensure consistency in providing high quality services. “Our customers have helped us raise the level of our performance by demanding higher quality work from us. The market is highly competitive and responds fast to changing trends,” says Shirawi.

Commenting on the company’s expansion plans, Natarajan explains, “At present, we are not very keen on expansion. The market conditions now do not ask for added capacity; our aim is to attract more business with increased focus on marketing strategies. We are investing into new software and implementation of JDF. In fact, we have adopted a policy that requires every new machine to be JDF compliant.”

The company has refrained from making significant investments into digital printing. “For us, digital printing complements our services, allowing value addition instead of being functional as a stand-alone entity. We have a large press and so we target volumes. We would adopt digital only as additional services,” confirms Shirawi.

KSA: ME Printer Joins Hands with Saudi Print Exhibition as Sole Media Partner

ME Printer January 2009

The partnership will enable the magazine to get first hand and exclusive information about the event in the print, paper and media industry

8

Saudi Print

Riyadh Exhibitions Co. Ltd (REC), the organisers of Saudi Print 2009, have chosen ME Printer magazine as the sole media partner to cover the event. The partnership will enable the magazine to get first hand and exclusive information about the event in the print, paper and media industry which also offers a view on industry innovations. The magazine

will now be provided with press materials and background information on the show. Saudi Print exhibition will be held in Riyadh from 18 – 21 October 2009. The Saudi Print exhibition, held every two years, is the leading international printing trade show in the region. The event offers the perfect platform to promote the latest printing products, machinery

and technology, to trade buyers and industry professionals, throughout the Kingdom and the region.

Saudi Print features a showcase for special printing applications such as silkscreen printing on business promotional items and gifts. Sign making hardware and software and associated supplies are in growing demand and so will be showcased.

EPP is also the proud winner of the Silver award in the Brochure category and the Bronze award in the Magazine category at the Sappi European Printer of the Year Awards 2008.

News

Regional

Syria: Najjar Printing Installs Autobond Mini 52 TP The equipment, acquired through Dynagraph, will boost the company’s in-house laminating facilities Syrian-based Najjar Printing has installed an Autobond Mini 52 TP, which is now being used for a wide range of applications. Mohamad Al Najjar, owner of Najjar Printing, says, “We have been using a locally made cold glue laminator, but all of the print we produce at the commercial site is laminated, and so we needed to improve the efficiency of our facilities.”

Al Najjar explains, “We are aware of the reputation of Autobond equipment for being robust and reliable. The Mini 52 TP is straightforward to operate, particularly as it uses thermal film, and it offers very high production speeds in addition to first class quality of lamination. As this Autobond model is a perfecting machine, we can laminate both sides of a sheet in one pass, which also increases the output.”

Autobond’s Mini 52 TP handles stock up to 52 x 74 cm in size and weights ranging from 90 gsm to 650 gsm. The maximum speed is 45 metres per minute. The laminator’s solid construction facilitates the application of as much as six metric tonnes in the nip rollers, enabling the successful lamination of work printed litho and digitally. Features include a continuous feed Heidelberg Stahl suction drum feeder, an integral bump roller sheet separator, plus an adjustable anti-curl bar and

in-feed nip rollers. The Siemens electronics incorporates a remote diagnostic facility so that Autobond engineers can provide immediate support if required.

“The installation of the Mini 52 TP went very smoothly and the subsequent training was comprehensive. The Autobond machine has allowed us to offer an important ‘added value’ service to our customers that we believe will bring in additional business over time,” says Al Najjar.

Najjar Printing (or Taleea Printing Press), established in 1960, is a commercial sheet-fed printer that is part of Al Taleea, a family run business that also includes a packaging company. It is considered to be one of the six largest printing companies that are specialized in printing and packaging in Syria.

The company comprises of three branches, one in Damascus and two in the outskirts of Damascus.

“Printing to us is an art and an encyclopedia. We specialize in commercial and technical printing and packaging. We print business cards, brochures, books and magazines. Our main customers are in Syria, such as ‘Top Gear’ magazine. Also, we export our services to many other countries such as Iraq and Jordan,” says Al Najjar.

Najjar is optimistic about the sustainability of the industry in

CTP Superior quality and the world’s best productivity

Syria: “The impact of the current financial crises has hit several markets around the globe, and not only printing. But the demand on printing is still high in Syria. However, we’ve seen a slow demand on printing in some countries we export to, causing a slight decrease in exports. On the other hand, the availability of printing consumables in Syria is good, and we’re still consuming the same amount of paper, carton and sulphonium.”

Egypt: Government Announces Tax Reductions and Waivers on 250 Imported Products The new measurements will encourage printers to invest in new printing equipment According to a recently issued Republican decree which states the revision of some tax charges on capital products and industrial material, the Egyptian Government has announced that it had reduced taxes on nearly 250 new products imported from other countries.

Dr. Youssef Botros Ghaly, the Egyptian Minister of Finance, said that this move is among several governmental procedures to face the impact of the global financial crisis on the local economy and to stimulate investments. He explained that these tax reductions and waivers were for several machines, equipment and devices used in industries such as printing, wood-making, engineering, chemical and textile, as well as materials and chemicals required for production activities.

Speaking about the impact of such procedures on the Egyptian printing industries, Ahmad Atef, the

Head of Egypt’s Chamber of Printing Industries, told ME Printer that these procedures implemented by the government will encourage printing press owners to invest in new printing equipment, adding that there will be a 20 percent tax decrease on imported products.

Atef indicated that Egypt, as well as many Arab countries, is witnessing a surge in used equipment trading due to its cheap prices and lower maintenance fees as compared to new equipment which is mainly sold at high prices. He also added that Egypt, witnesses a shortage in trained labour who are capable of operating on new state-of-the-art printing equipment.

When asked about the consequences of the global financial crisis and its impact on the Egyptian printing market, he answered, “Printing and packaging in Egypt is the highest affected sector by the

current crises due to its association with the export market. As for the other sectors of the printing industry that are associated with the local market, such as commercial printing, book printing and so on, they have not been affected by the crisis, and even if they were, the impact will be very limited.”

Atef highlighted the role played by the Egyptian Chamber of Printing Industries in supporting printing presses that are operating in the local market, and providing them with solutions to whatever problems they might be facing.

He explained that the chamber recently submitted a proposal to the Egyptian Minister of Economy and Industries, Eng. Rasheed Mohammed Rasheed, requesting his approval to establish an export printing committee to be associated with printers dealing in print export.

Ahmad Atef Head of Egypt’s Chamber of Printing Industries

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News

Regional

KSA: Abaker Printing Company Invests in Heidelberg XL 75 The new machine, the first of its kind in the Gulf region, will be used to print plastic cards for the banking and communications sectors

ME Printer March 2009

Nasser Al Aljaroba Managing Director Abaker Printing Co.

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Abaker Printing Co., one of the leading printing presses in Riyadh, has announced its recent investment in a new seven-colour Heidelberg XL75-7L-F+UV printing machine. According to Nasser Al Aljaroba, Managing Director of Abaker Printing Co., the new press, which is the first of its kind in the Gulf Region, will be used for printing high-quality plastic cards such as ATM cards, credit cards, and pre-paid mobile phone cards.

Aljaroba indicated that the reason why they chose this machine in particular was because of its capability to print with seven colours and in one pass. In addition, the machine also comes with a UV coating system, thus making it a perfect choice for performing print jobs of this kind. He added that the purchase list also included a new Polar 115 XT cutting machine.

“We cater to various customers such as banks, telecom companies, hospitals and government departments, and we’ve signed annual contracts with some of them. Our production plants are operating around the clock so that we can meet the demands of our customers for high-quality products within a short period of time. We have chosen Heidelberg because of the strategic alliance we have with them–our association goes back to more than 20 years. We are happy with their technical after-sales services, especially when it comes to training our staff, maintaining our machines and the supply of spare parts,” he explained.

Aljaroba stressed upon the importance for his press to acquire state-of-the-art printing equipment, which, he adds, will contribute toward enhancing the reputation the company enjoys in the local printing market, and thus help develop its customer base.

“Our company has a highly experienced managerial and technical team. In addition, the company is

From left to right: Nasser Al Aljaroba, General Manager Of Abaker Printing Company, And Zeid Al-jehni, Managing Director Of Heidelberg Saudi Arabia

equipped with the latest machinery and production units. Abaker Printing Co. holds a leading position in the local printing market thanks to the usage of the best printing consumables such as paper, ink, glue and packaging material,” he added.

Abaker Printing Co., which was established in 1989 in Riyadh, has a work force of more than 300 employees. Since its inception, Abaker Printing Co. has made strong growth and established itself as a prominent name among the telecom, government, banking and industrial sectors.

At present, the company has a turnover of above 120 million Saudi Riyals. Abaker provides professional logistics solution to some of the major banks in Saudi Arabia, such as Al Rajhi Bank, NCB, Riyad Bank, Bank al Bilad, and ALinma Bank.

The company comprises five divisions specialised in commercial printing, computer forms, labels, bank cheques, envelopes, plastic cards and so on, in addition to five warehouses and sales offices in Jeddah, Dammam, Abha, Qaseem and Al Madinah. Its manufacturing facilities exceed an area of 21000 square meters and are located in Riyadh. The plastic cards division prints prepaid cards, credit cards,

ATM cards, ID cards and custom made cards. The security printing division undertakes printing of private banking cheques, bank draft forms, cheque books, corporate and customer cheques.

In addition, labels–commercial, industrial, thermal, security, laser, etc.–and computer forms–continuous forms, snap outs, laser paper, pay envelopes, etc.–are printed.

According to Aljaroba, Abaker’s most sophisticated plastic card manufacturing division has the capacity to produce about 300 million cards per year and more than 250 million envelopes produced by its sister company Riyadh Envelope Factory. Its annual growth rate exceeds 10 percent and it consumes more than 10,000 tons of paper per annum.

Abaker Printing Co. is certified

by Visa and Master Card as an approved vendor for manufacturing Visa/MasterCard branded cards. The company is one of the SAMA (Saudi Arabian Monetary Agency) approved security printing presses, and it has entered into a technical partnership with Gemalto, France, for the production of smart cards for which it uses Gemalto Chips for producing and personalizing credit, debit and span cards.

X

Group of Abaker Co.

Abaker Printing Company is one of the Leading Printing Industry in Saudi Arabia

ME Printer January 2009

13

News

Regional

Lebanon: Bassile Frères Goes Sprint The tb sprint collator, also known as the Allround-Machine, enables run of the whole material spectrum, from flimsy paper to cartonboard

Lebanese manufacturer and distributor of stationery and office supplies, Bassile Frères, has invested in the Allround Theisen & Bonitz tb sprint B310 HP, acquired through Dynagraph.

The tb sprint collator, also known as the Allround-Machine, enables the run of the whole material spectrum, from flimsy paper to cartonboard.

With its scale transport technique, the paper is pushed cycle by cycle and aligned left, headside edge.

The tb sprint is equipped with up to 16 individually adjustable suckers at each station for optimal suction

and requires only a short set-up time for the suckers and blowers and safe paper transport to guarantee a fast order turnaround.

Separation of the sheets by controlled blast and separating air is provided through up to 10 blower towers at each station, which can be switched on individually. Other important components include paper separators, an exact paper transport by magnet angles on the scale transport table, a torsion-free sucker and blower drive for precise controlling conditions at each station and single valves for suction and blast air that guarantees precise and similar conditions for blowing and depositing at each station.

Furthermore, the standard equipment includes additional features such as paper jam detector for the transport table, hand feeding station, delivery jogger for normal and criss-cross delivery, double sheet detector at the delivery, infinitely variable digital speed display, electric and pheumatic intersection for connecting machines, pressure vacuum pumps with sound-proof hoods and safety hoods for optimal

protection and draught free paper.

Theisen & Bonitz offers three-pile variants, from flat pile to the High pile passing by the variable pile; all three are optimal to be adapted to the production process.

The Flat pile, up to 5 cm pile height, is easy to operate and needs short set-up time with its magnet shops and generates a non-stop operation. The Variable pile, up to 30 cm pile height, has magnetic and adjustable piling stops; each station is automatically adjustable to an optimal level. The High pile, up to 65 cm pile height, provides a speedy and efficient operation where high pile loading equals to high volume production. It has a central feeding and piling mechanism with interim stop ergonomic favourable feeding and the pile level is automatically adjusted and kept to an optimal sheet removing height.

For combined operations, the tb Sprint collator can be fixed with finishing lines machines, through a jogger bridge. Thus, in seconds, the sprint collator can be combined with a punching machine, a numbering machine or a stitcherfolder-trimmer machine.

Egypt: 41st Edition of Cairo International Book Fair Concludes

ME Printer March 2009

The show saw participation of 765 publishers from 27 countries

14

The 41st edition of Cairo International Book Fair was held from 21 January – 5 February 2009 at the Exhibition Land in Nasr City, Cairo. The event saw participation of 765 publishers from 27 Arab and foreign countries.

The Egyptian Prime Minister, Dr. Ahmed Nadheef, inaugurated the event, with the attendance of the Egyptian Minister of Culture Farooq Hosny, Minister of Endowments Dr. Hamdy Zaqzooq and the Minister of Eduction Dr. Yosry Al Jamal, in addition to CEOs and Editors in Chiefs of several Egyptian newspapers.

At a later stage, Nadheef visited the stands of several Arab and foreign publishing houses and booths of

Egyptian ministries and establishments participating at the event.

Dr. Nasser Al Ansari, the Chairman of the General Egyptian Book Organization, organizers of the event, said that several points had been discussed in this edition of Cairo International Book Fair. Topics included ‘Jerusalem Capital of Arabic Culture’, ‘Cultural Creativity and New Media’ and ‘Egypt and Africa’. In addition, a poetry gathering in the evening was also held, alongside the tracking of latest publications in literature.

The fair witnessed a decrease in exhibiting spaces, a problem acknowledged by Dr. Waheed Abdul Majeed, the Vice Chairman of the General

Egyptian Book Organisation, who said that his organisation was compelled to send letters to a number of Arab publishing houses, informing them about the lack of exhibiting spaces due to the demolishing of three main exhibition halls.

Meanwhile, Ahmed Salah, the Manager of Exhibitions at the General Egyptian Book Organisation, dismissed the allegations which indicated that the participation of some Arab publishers had been rejected due to security reasons. He explained that 18 publishers submitted their applications after the deadline, adding that the problem was solved when more exhibiting spaces were made available.

ME Printer January 2009

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News

Regional

Qatar: Gulf Publishing and Printing Opts for Six Heidelberg Machines The machines will be installed at the company’s new plant for commercial printing

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In addition to being a well-known company in the printing market, we chose Heidelberg because their machines are affordable and can deliver high-quality products in return.”

Shahata also added that these machines will be installed in the company’s new printing plant by April or May 2009. The new plant, which is under construction and is expected to be handed to the company by the end of February 2009, was built by a European company with international standards. It will house the company’s printing departments. However, the company’s current location will still house the newspaper’s other departments.

“At our printing premises, we have a selection of various printing equipment, such as Heidelberg and MAN Roland. We print Arrayah newspaper in Arabic, and Gulf Times in English.

Also, we do commercial printing for several customers in Qatar. With the purchase of these printing machines, our printing capacity will increase almost 50 – 60 percent. Hence, we hope that we will be able to expand our services and cater for clients in other parts of the region, such as Bahrain, UAE, Saudi Arabia, Oman and Yemen,” added Shahata.

Many printing presses have been recently established in Qatar and several newspapers are being launched. So the demand for printing is escalating, he added. “With the new investment, we have met 80 – 90 percent of our need for new printing machineries, and we look forward to make new investments in the future,” commented Shahata. Gulf Publishing and Printing was established in 1978 in Doha, Qatar. The printing press commenced operation in 1979. It has a workforce of around 650 employees.

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ME Printer March 2009

Mohamed Shahata Assistant General Manager Gulf Publishing & Printing Company

Gulf Publishing & Printing Company (GPPC), the publishers of the Arabic newspaper Arrayah, as well as of the daily English newspaper Gulf Times in Qatar, has announced that it has invested in six printing equipment from Heidelberg. The list of machines invested in, include a Heidelberg SM52-4, a Polar 115XT system 2, a Heidelberg ST 450 Automatic Saddle Stitching Machine, two Heidelberg KH78-4KLL folders, and one Fidia Gluing machine.

Commenting exclusively to ME Printer, Mohamed Shahata, the Assistant General Manager at Gulf Publishing & Printing Company said, “We bought these machines because we needed them. They will be installed at our commercial printing department. Before sealing this deal with Heidelberg, we examined several printing machines –qualitywise and price-wise –from various

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Egypt: Al-Ahram Partners with KnowledgeView for Technology Re-Modernisation The initiative is aimed at establishing a secure multipublishing platform for the future Al-Ahram, Egypt’s leading publishing house with over 40 publications and a distribution of 1.5 million for flagship daily newspaper Al-Ahram, has embarked on a major initiative for their publishing re-modernisation with KnowledgeView Ltd. “ For over 132 years, Al-Ahram has been the leader in publishing systems in the Arab world. The object of our current modernization with Knowledge View establishes a secure multi-publishing platform for the future,” commented Taymoor A. Hassib, the Director General of Al-Ahram.

According to spokespersons at KnowledgeView, Egypt has always been an important market for the company. “This dates back historically when it all started a few decades ago – nineteen years ago, we installed a major

pre-press and publishing system using the Postscript technology which to this day is working reliably. Here we are again, replacing the system with our new technology for multi –publishing, to help extend Al-Ahram’s reach in this new era,” added Dr. Ali Al Assam, the CEO of KnowledgeView. “This will take place in collaboration with our local partners BestBuy. ” It is worth noting that KnowledgeView Ltd is a UK-based company with headquarters in London and offices in the Middle East. The company was founded in 1995 to develop cross-media publishing, news management and editorial sharing systems. Users of KnowledgeView’s Publish live solutions included the Independent News and Media, Guardian Media Group, News Corporation and the Washington Post. In the

From Left to right: Taymoor A. Hassib, Director General of Al-Ahram, and Dr. Ali Al Assam, CEO of KnowledgeView

Middle East, KnowledgeView is a leading newspaper integrator, with over 40 media companies, providing consultancy as well as technology, acting as a marketing and technology bridge between Europe and the Arab World.

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ME Printer January 2009

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KSA: Al Sorayai Group Showcases its Latest Offering in the World of Carpets Chromo-jet Colour Printers were used to print carpets at the Domotex Hannover Exhibition

Salih Al Sorayai CEO Al Sorayai Group

Al Sorayai suite, garnished with several textile products, attracted numerous visitors who expressed their admiration of the Arabic art and its ability to keep up with the latest developments in the world.

Domotex Hannover Exhibition, held between 17-20 January, witnessed the participation of 1400 companies and exhibitors during the third day of its launch.

According to Salih Al Sorayai, the CEO of Al Sorayai Group, carpet products may seem similar from the outside, but what distinguishes Al Sorayai products and sets them apart from others is their distinct colour, and with the introduction of new technology in carpet

manufacturing. “We have an extra edge to add to our products, which includes colour, design, type of thread used, and product quality to add to our vast experience in this field,” he added.

Al Sorayai, whose company is ranked 1st in the Middle East and 7th internationally, added, “We always look to update our work with the latest available technology in the world to scale new heights, as we have done updating our existing machines with the new Chromo-Jet products. The machines have been supplied by the Belgium-based ‘Zamar’ Company, a leading company in producing quality products such as Chromo-

Jet. Using this technology proved successful during the exhibition, having attracted the attention of numerous interested parties and discussions over future transactions are already underway.”

Chromo-Jet is renowned for its digital capabilities of printing carpets and other types of woven products to over 40 metres in width, the ability to mix 2-8 basic and secondary colours at a record speed of 1.5 metres per second. Chromo-Jet technology has revolutionised the carpet industry, grabbing the attention of various tourism and hospitality sectors, largely due to the fact that this technology is harmonious with Arab culture.

UAE: Abu Dhabi Police Issues Various Prints in Braille Language

ME Printer March 2009

The prints were printed at the Braille printing press of Zayed Supreme Establishment for Humanitarian Welfare

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Abu Dhabi police, in association with Zayed Supreme Establishment for Humanitarian Welfare, has issued several prints in Braille language for the blind. This exercise is a part of its endeavour to enhance its role in the society, and support all social groups, especially people

with special needs.

Major Mobarak Awadh Bin Mheirom, the Deputy Manager of Social Police, said that this move is unique and the first of its kind in the region, adding that a non-academic institution printed these special leaflets and booklets. He indicated

that this initiative commenced under the instructions of His Highness Sheikh Saif Bin Zayed Al Nahyan, the Minister of Interior, who has shown great interest in supporting people with special needs. He also urged to make all efforts to help these individuals become a crucial part of the society, socially and economically.

Bin Mheirom explained that the prints, which have been recently distributed among various departments employing people with special needs, focus on the police’s role in the society, and is considered as the first step to transfer all police awareness, safety and educational messages.

He also added that this move was implemented in coordination with Zayed Supreme Establishment for Humanitarian Welfare and its Braille printing press.

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Egypt: Altea Packaging Extends its Footprint in MENA The company has acquired Porta Egypt for Packaging Materials and its subsidiary Rotopack Misr Already established as the flexible packaging market leader in the Maghreb region, Altea Packaging has recently completed the acquisition of Porta Egypt for Packaging Materials and its subsidiary, Rotopack Misr. This move consolidates Altea Packaging’s footprint in North Africa and marks another step toward achieving the company’s objective to be the leader in its field in MENA as well as a credible outsider in Europe, and follows the recent acquisition of Optima in Morocco.

Porta and Rotopack are leading Egyptian companies in the flexible packaging market. They cater to the needs of major multinational and national companies in the Egyptian market through stateof-the-art machinery and a very capable workforce. They have always been the innovators and trendsetters in the market, just as

Cogitel has been in the Tunisian market. There is clearly a perfect fit with Altea Packaging’s philosophy of quality, service and innovation as demonstrated through the years by the companies. Their capabilities go farther beyond printing as they have been serving the market with products such as central sealing bags, stand-up pouches, and shrink sleeves, among others.

The Group is aiming high with this consolidation, as there are clear synergies, know-how and expertise exchanges that will be achieved in the various markets where Altea Packaging operates.

These include developments that have been made in the Dairy and Detergents sectors, among others.

Altea Packaging will benefit from Porta and Rotopack skills, technologies and market knowledge in the Middle-East while the latter will benefit from Altea’s Cogimix

and Banderole technologies just to mention a few that will help it develop even further in the fastgrowing Egyptian market.

It is worthwhile mentioning that Altea Packaging is the flexible packaging leader in the MENA region with an industrial presence in Europe. With an installed capacity of over 40 thousand tons yearly, more than 700 employees and seven industrial plants ranging from Morocco to Egypt, including France and Tunisia, which gave birth to the Group, a know-how rivalling with that of the biggest international actors in this field, Altea Packaging is the unique actor to propose a proximity service to all multinationals present throughout the region and all companies looking for a quality service by a reliable supplier having a long experience in the field.

Jordan: Protests Against the Rise of Print Censorship

ME Printer March 2009

The objections were made following the ‘Department of Prints and Publishing’ accusations on some publishers for offending Islam

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Skies, a center for defending cultural freedom, has expressed its concern over the increased censorship role played by the ‘Department of Prints and Publishing’ in Jordan, and its accusations to some publishers of offending Islam, and condemned referring Ilais Farkooh, a novelist and publisher, to court and banning his books in Jordan.

The center protested the department’s decision to send Farkooh, owner of Azminah Publishing House, to court with an accusation of printing a book. Also, it had condemned the rising censorship on books in Jordan, and the simplicity of accusing publishers for offending religion.

The center indicated that the accusation made by Jordan’s ‘Department of Prints and Publishing’ to the mentioned publisher was for printing a book that contains an offence to the Islamic values and sacred texts, an accusation which the publisher has denied.

At an earlier time an accusation for offending Islam was made against Islam Samhan, a Jordanian poet and journalist, following his release of a collection of poems which contained phrases and references from the Holy Quran, causing negative reactions among the Jordanian cultural scene. The poet was later bailed out and if convicted will face charges of up to three years in prison.

The censorship authorities recently banned the distribution of a collection of poems entitled “Yantuqu An El Hawa” (Talks about Passion) by the Jordanian poet Taher Riyadh, a collection of prose entitled “Vanilia Samraa” (Brunette Vanilla) by the Moroccan female prose writer Mona Wafeeq, a collection of poems entitled “Hussat Adam” (Adam’s Share) by the Saudi poet Ziyad Al-Salim, in addition to the collection of poems “Ilayki Sayyidati Baghdad” (For You, My Lady Baghdad) by the female author Wedad Al-Jourani and the book “Inthiyal Al Thakira” (Following Memory) by Fathi Al-Biss.

UAE: Heidelberg Maintains Steady Sales Growth Across the Country Printing presses across the country proceed with expansion plans with investments in Heidelberg machinery Heidelberg has sold machinery worth millions of dirhams to printers across the UAE, namely Crown Printing Center in Abu Dhabi, Al Badr Printing Press in Sharjah and Titce Printing Press in Dubai.

CROWN PRINTING OPTS HEIDELBERG SM 52 Abu Dhabi-based Crown Printing Center has invested in a Heidelberg 4-Colour Speedmaster SM 52 offset press 37 x 52 cm, with standard low pile delivery without dryer, including Prinect Press Center with remote ink control. The deal worth 2 Million AED was signed during Drupa and is expected to boost the company’s production capacity by 25%. k.G. Jacob, Crown Printing, says, “This is our first 4-color machine, a significant upgrade to the 2-color machine we have been using. We have invested in Heidelberg because of our confidence in the company’s products and on the basis of our experience in using them for many years.”

Established in February 1977, Crown Printing has been steadily catering to the Abu Dhabi market for the past 32 years. Commenting on the company’s plans for further investments, Jacob says, “We do not have any immediate plans for expansion by investing in additional machines, mainly due to shortage of space.”

AL BADR PRINTING PRESS INVESTS IN A PRINTMASTER GTO 52 Sharjah-based Al Badr Printing Press has opted for a Printmaster GTO 52-4 colour press.

Jose Thomas, Managing Director, Al Badr Printing Press, says, “Our

company handles mainly the printing of short run color jobs such as brochures, leaflets, newsletters, office technology stationery, etc.

GTO 52-4 is the most appropriate press for expansion into multicolor short run quality offset printing.”

He adds, “Furthermore, the remote control mechanism for inks and registers makes operating even more efficient and easier. The make-ready time is significantly reduced, and hence we can meet customer deadlines and print a larger number of jobs. By purchasing the GTO 52, we are now in a comfortable position.”

The Printmaster GTO-52 has a single-sheet feeder for flexible processing of a wide range of formats and printing stock. Typical print jobs include classical commercial work such as business stationery, brochures, leaflets, forms, postcards, greetings cards, dust covers, labels, etc.

TITCE PRINTING PRESS INKS TWO-MACHINE DEAL Dubai-based Titce Printing Press has invested in two Heidelberg machines, the CD 102-4 and Eurobind 1200; the machines have been installed at the press.

The new Speedmaster CD 102 from Heidelberg offers many advantages, such as a high degree of automation and costeffectiveness. The “Plus” options enable printers to concentrate more closely on the quality of the printed result. Almost all peripheral devices are controlled using the touchscreen of the Prinect CP2000 Center via CANopen. En-

hanced preset functions reduce manual setup work to ensure ease of operation. Moreover, digital integration into the print shop’s workflow means that jobs can be processed in due time.

The Eurobind 1200 is a four-clamp adhesive binder for manual loading of book blocks consisting of individual sheets or signatures.

The opening of all four clamps is simultaneously set using a central handwheel with counter.

A sensor system ensures precise block feeding and an integrated jogger exactly aligns book blocks before the clamps are pneumatically closed.

ME Printer January 2009

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Lebanon: Heidelberg Releases Half-yearly Newsletter Heidelberg Lebanon Newsletter is aimed at strengthening relations with clients Heidelberg Lebanon has released its first issue of Heidelberg Lebanon NewsLetter, a half-yearly newsletter designed to address the Lebanese customer base by covering topics relevant to the local market. The new communication initiative is targeted at clients, local printers, ad agencies, and every individual and company with interests in the print media industry, its techniques and technicalities. In addition to offering an insight into the printing industry in Lebanon, the newsletter presents the newest trends in the printing sector and the most interesting innovations in the development of machinery.

Nayla Khoury, Technical Sales Engineer and Marketing Specialist, Heidelberg Lebanon, explains, “The success of Heidelberg depends on strong customer relationships. A constructive dialogue with the customer is extremely important and should be done on a regular basis. While Heidel-

berg News, the customer magazine for Heidelberger Druckmaschinen AG, presents a selection of topics addressing the global customer base, Heidelberg Lebanon Newsletter provides a real-time communication of current goals, strategies and activities, such as fairs, open houses and opinions about current events in the Lebanese market. Similar to all Heidelberg Sales and Service Units (SSUs) being committed to ensuring up-to-date customer communication, we are aiming to accomplish the same with

the Heidelberg Lebanon Newsletter to enable closer links with the market and foster stronger relations with our clients.”

She adds, “Jimmy Joujou, Managing Director, Heidelberg Lebanon, has long expressed his concerns regarding the local industry not having reached its potential growth and the need to constantly support the market. Consequently, he has been supporting the whole team in planning this ambitious communication channel .”

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ME Printer March 2009

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KSA: King Fahad Complex for the Printing of the Holy Quran Launches Computer Fonts Website The website is aimed at supporting the Arabic electronic library with a number of Arabic fonts used in the text of the Holy Quran King Fahad Complex for the Printing of the Holy Quran announced recently that it has released a new website dedicated to a number of computer fonts for Arabic language users around the world, allowing them to publish, re-use and distribute the fonts for free as per the guidelines mentioned in the website’s link at http://fonts. qurancomplex.gov.sa.

According to the organisation, the new website is aimed at supporting an Arabic electronic library with a number of computer fonts used in the text of the Holy Quran in its various chapters, and to strengthen Arabic computer fonts that serves the typing of researches and scientific letters and the printing of books and so on, as per the requirements of the Arabic text.

Dr. Mohammed Saleem Al Oofi, the General Secretary of King Fahad Complex for the Printing of the Holy Quran, highlighted the support that the complex is receiving from Sheikh Saleh Bin Abdul Aziz Al-Sheikh, the Minister of Islamic Affairs and the Supervisor of the complex, and his observations

for the idea behind launching this website.

He explained that the online version of the Holy Quran will be ready soon, in addition to the Quran of Al-Madinah Al-Nabawiya for Kafi Computer, the Quran of Al-Madinah Al Nabawiya for Mobile Phones, and the Quranic Encyclopedia entitled “The Quran of Al-Madinah Al-Nabawiya: Computer Services for the holy Quran and its Sciences”, which he said is in its final stages of preparations. He also added that the complex had previously released a computerised Quran of Al-Madinah Al-Nabawiya for users of Macintosh and Windows operating systems.

It is worthwhile mentioning that the King Fahad Complex for the Printing of the Holy Quran was established in Al-Madinah AlMonawarah in 1984, and is considered as one of the largest centers for scientific studies and researches on everything associated with the Holy Quran and its sciences, and the greatest printing establishment specialised in the printing of the Holy Quran.

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Egypt: Five Stars Graphics Invests in a Jeti 5024

by Gandinnovations The new investment is the company’s fourth Jeti press

ME Printer March 2009

Ashraf Abdel Moneim Vice President Ashmand Co., Egypt

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Five Stars Graphics has announced that it has invested in a new Jeti 5024 from Gandinnovations. Speaking about the new acquisition, Ahmed Sherif, the Managing Director of Five Stars Graphics (FSG), said, “Five Stars was established in 1987. We specialise in advertising solutions and digital printing. This is our fourth Jeti press from Gandinnovations.

In total, we have nine wide-format digital printing machines from brands such as HP, Vutek and Jeti.”

The newly invested Jeti 5024 UV Galaxy RTR utilises 24 Spectra heads and environmentally friendly UV curable inks to produce the fastest output of any UV roll to roll grand-format printer on the market today. The UV lamps instantly dries the UV-curable Premium inks, these specially formulated inks yield a wider color gamut and exhibit excellent flexibility and superior adhesion on a variety of materials fabric, canvas, vinyl, plastic film, paper and polyester including 100 percent PE eco-friendly opening many new markets.

“We mainly cater to indoor and outdoor advertising agencies and exhibition services companies in Egypt. Our actual production capacity is 450,000 square meters per annum, which goes up to 650,000 square meters per annum,” added Sherif. “Also, we provide a low amount of our services to some customers in Sudan, Libya and Algeria. We believe that this kind of services in Egypt costs 30 – 40 percent lower than the same services

available in those countries and the output is higher quality wise and efficiency-wise.”

Sherif also added that the market for digital printing in Egypt has been slightly affected by the current financial crisis. The impact is more psychological orientated, causing the delay of few investments, he claimed. “However, unlike the Gulf region, I believe the impact of the financial crisis on the Egyptian market is low and does not exceed 30 – 40 percent of the total market share,” said Sherif.

FSG provides 2D & 3D creative designs, large and super wide format printing and advertising solutions.

The company also offers a wide range of products such as billboards, banners, signage, backlit displays, long term outdoor graphics, flags, hanging graphic, portable display stands, custom made display stands, pop solutions, booths, and exhibition stands indoor decorations.

Moreover, the company provides customised automated advertising solutions, LED screens and Digital signage solutions.

“Despite the economic crisis, we are planning to expand through providing new services to the market, such as UV printing and textile printing.

We were planning to export our services to Europe but we had to delay this plan because of the financial crisis,” explained Sherif.

Five Stars Center (FSC) was founded in 1987 launching design, colour separation and offset printing services. In 1998, Five Stars Graphics (FSG) was founded launching the digital printing service. In a very short time FSC was able to become one of the leading companies working in large format digital printing reaching the second place in Egypt in digital printing market through introducing wide format printer.

This printer was the first in Egypt in terms of output quality and the second in terms of printing width.

In 2001, taking new technology as an on going strategy, FSG introduced the first Ultra Hi Resolution printer, which has given the chance for FSG to lead the market and satisfy many

Ahmed Sherif Managing Director Five Stars Graphics

sectors’ demands. In 2002, FSG expanded its investments with the Five-Meter digital printer. In 2003 a new 3.20m printer was purchased as one of the fastest printers worldwide. In 2005, witnessed the start up of our specialised factory, in 6th of October city, in Manufacturing and printing of major advertising campaigns.

This step was taken to increase our production capacity, introduce new range of advertising solutions, and meet the increasing demand from our customers. FSG has the capacity and to satisfy urgent customer orders and deliver up to 3000 m2 a day. In 2006, FSG vision reinvented its vision and strategy to become a regional player in digital printing and advertising solutions. As a start of this new direction, the company opened its first office outside Egypt in Sudan to better serve its major international clients and to capture new market share in the growing Sudanese market.

FSG today employs around 70 employees in its main eight departments such as sales and marketing, customer service, design, production, installation, finance, projects, maintenance and IT. “Jeti 5024 Solvent printer with 24 heads with a backlit Camera is the fastest machine in the market. It high output and quality made lots of print houses to get rid of their old printer and invest in Jeti printers,” concluded Ashraf Abdel Moneim, the Vice President of Ashmand Co, Gandinnovations’ agent in Egypt.

KSA: Saudi Xerox Congratulated for Sterling Growth over the Past 12 Months Xerox’s VP for the Middle East and Africa Marcus Childs thanks the Saudi Xerox team in Riyadh for their tremendous efforts Reaffirming its commitment to the Middle East and to Saudi Arabia, Xerox Corporation’s VP Middle East and Africa, Marcus Childs, flew into Riyadh to congratulate the Saudi Xerox team on its achievements.

With growth across Xerox’s entire solutions portfolio, which includes printers, services and work flow management systems, Saudi Xerox Limited (SXL) has become the company’s largest sales organisation in the Middle East. The award marks another success for The Olayan Group, which operates and manages Saudi Xerox.

“2008 has been a fantastic year for Saudi Xerox Limited, and I thank each one of you for the tremendous contribution you have made to Xerox both locally and abroad. One of the major factors of this success is the Olayan – Xerox relationship, which has never been stronger,” said Childs. “The main ingredient for our success has been the strong SXL management team, and their long experience, dedication, loyalty, and hard work. These characteristics have defined the Saudi

Xerox culture. In 2008, Saudi Xerox is continuing its growth across all business lines and we’re looking forward to achieving even more in terms of customer service excellence.”

At the team meeting at Saudi Xerox’s Riyadh-based headquarters attended by The Olayan Financing Company’s President Peter Dadzis and Ehab Guindi, the General Manager of Saudi Xerox Limited, Childs called on Saudi Xerox’s team to continue breaking their own set records. “I would like to take this opportunity to say that it is time to review where the key investments need to go, in order to stay ahead of the market and the competition.” With offices and employees posted around the Kingdom, Xerox Saudi’s clients are a who’s who of the nation’s largest enterprises, and public sector organizations. Saudi’s small to medium businesses are increasingly turning to Saudi Xerox to provide them with the tools and solutions to improve their employees’ efficiency.

Working through a dedicated chan-

nel of solution providers around Saudi Arabia, Xerox Saudi will be looking ahead to developing the capabilities of its partners to deliver improved levels of service to customers in both metropolitan areas as well as those outside the main cities. Xerox has recently introduced an expansive new range of small to medium business focused printers.

The recent addition of printers and multifunction devices will further help to cement Xerox’s position as the printer provider of choice for SMBs in Saudi Arabia.

“We’re delighted that Marcus is here and that our joint efforts and hard work have been materializing into this tremendous growth across the board,” said Ehab Guindi, the General Manager of Saudi Xerox Limited. “Looking forward, we’re excited about the new solutions that Xerox has, and will be, introducing into the Saudi market. Xerox is the leader in innovation, and it is not just us who are saying that, it’s our customers as well.”

Ehab Guindi General Manager Saudi Xerox

Marcus Childs VP Middle East and Africa

KSA: SPPC Announces Preliminary Financial Results for 2008 The company’s net profits reached 150.5 million riyals, with a 9.5 percent increase rate as compared to that in 2007 2007. The total profit has reached 138.4 million riyals, compared to 134.1 million riyals in 2007, and with 3.2 percent increase rate.

Meanwhile, the operational profits for 12 months reached 105.1 million riyals, compared to 101.5 million riyals in 2007, with a 3.5 percent increase rate.

SPPC added that the total profit for the fourth quarter reached 36.3 million riyals, compared to 49.9 million riyals for the same duration of 2007, and with a 27.2 percent decrease rate. Meanwhile the company’s

operational profit reached 31.7 million riyals, compared to 40.1 million riyals for the same duration of 2007, and with a 20.9 decrease rate. SPPC attributed the decrease in net profits for the fourth quarter of 2008, as compared to the same duration in 2007, was due to the changing value of contract for printing school books, indicating that the increase in profits for the entire 12 months of 2008 was due to the company’s variety of improved income.

ME Printer March 2009

Saudi Printing & Packaging Co., a subsidiary of the Saudi Research and Marketing Group (SRMG), has announced its preliminary financial results for the duration ended on 31 December 2008, saying that the company’s net profits for 12 months reached 150.5 million riyals, as compared to the 137.4 million riyals for the same duration in 2007, and with an increase rate of 9.5 percent.

In a statement, the company said that the share profit for 12 months reached 2.51 riyals, compared to 2.29 riyals for the same duration in

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News

Regional

Oman: Muscat Printing Press Installs Heidelberg Suprasetter A105 The CTP thermal system, is the first of its kind to be installed in Oman

From left to right: Yasser Bin Abdullah Al-rawas Managing Director Muscat Printing Press Rajan Pillai Deputy Managing Director Muscat Printing Press

Muscat Printing Press, a subsidiary of Al Rawas Group of companies, has invested in the Suprasetter A105 thermal CTP system. The machine was installed in October 2008.

Rajan Pillai, Deputy Managing Director, says, “At Muscat Printing Press, we are proud to have the first ever CTP machine installed in

Oman. The Heidelberg A-105 thermal system can produce 19 plates per hour and has several other advantages; the Prinect Signa Station simplifies impositioning and page assembly and it offers PDF files that are compatible with any environment. The final plates are transferred using Heidelberg’s Prepress Meta Dimension workflow solution. We use offline processor Glunz & jenson, the best ever in the industry.”

The Suprasetter A105 provides a low-cost, high-quality backup solution for print shops with peak production times. The device is able to image printing plates of all popular print formats (both sheetfed and web) up to 70 x 105 centimeter (27.56 x 41.34 inches).

“CTP has several advantages over conventional plate making. In CTP, one entire generation (transfer of

film image to the printing plate) is removed from the printing process, increasing sharpness and detail.

Plates are produced in less time and more consistently, eliminating the possibility of misregistration. CTP ensures better registration, and image-to-edge repeatability than traditional methods,” says Pillai.

“The printing industry is a rapidly changing market necessitating continual updates in the form of information skills and machinery in order to keep abreast of changing market demands. MPP continues to employ the most comprehensive and proven technology available in the light of customer requirements and technological advancement.

MPP prides itself with the continued pursuit of quality at all levels of the organization through all departments,” concludes Pillai.

Sarawat Printers ����������������������������������������������������������������������������� ������������������������������������������������������������������������� ������������������������������������������� � ��������������������������������������������������������������������������������� ������������������������� � ������������������������������������������������������������ � ��������������������������������������������������������������������������������������������� � ����������������������������������������������������������� � � � �

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ME Printer January 2009

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Egypt: Al Madina for Advanced Technology Forges New Partnership with Fujifilm The alliance will enrich the Egyptian market through introduction of the latest Fujifilm products such as consumables and machinery

Wahba Abdulaal Madina, Marketing Manager at Al Madinah (center), with Fujifilm Japan team

Egypt’s Al Madina for Advanced Technology, one of the leading printing supplies distributors has started its cooperation agreement with Fujifilm Corporation for graphics field.

“This effective cooperation between Al Madina for Advanced Technology and Fujifilm in the Egyptian market will enrich the market and introduce the latest

Fujifilm products (consumables and machinery),” explained Walid Soufi, the Prepress Manager at Al Madina.

The Fujifilm Group is committed to moving beyond its existing business areas of “images and information” to grow its businesses as a global corporation, while Al Madina has more than 24 years of experience in the Egyptian market and Middle East as a value added reseller in printing and packaging.

Wahba Abdulaal, the Marketing Manager at Al Madina added that generally Al Madina’s suppliers’ portfolio has been growing up rapidly and has attracted lot big names in the field such as GMG, FlexoLaser, Macchi, Vulcan, Friesem and so on.

ME Printer March 2009

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News

Regional

UAE: Canon Middle East Increases Focus on Emerging Markets New showroom in Abu Dhabi showcases Canon business solutions range

From left to right: Naoshi Yamada Director, CBS Tony Aoki European Marketing Director, OIP Product Marketing and Planning, CBS, Canon Europe, Nasser Darwaza General Manager, Canon Emirates David Preston B2B Director, Office and Professional Solutions, Canon EMEA Nicholas Van Santen CBS Marketing Manager, Canon Middle East

Canon Middle East has announced the opening of its new 400 square meter, state-of-the-art showroom in Abu Dhabi in line with its plans to extend its footprint in the local market. The new showroom will showcase the Canon business solutions range in a hands-on setting where customers can directly experience the power of Canon in helping them achieve their business goals. It will include office solutions products catering for small workgroups up to large corporate environments, large

format printers for the design and graphic arts industries and digital production presses for professional print customers.

The official announcement of the showroom opening was made on 25th February during a roadshow event titled ‘Alwan Canon’ held at the Sheraton Hotel, Abu Dhabi Corniche.

Naser Darwazeh, General Manager, Canon Emirates, said, “Our products are not restricted to one kind of business or industry, and we are continuously developing new products and technologies; therefore, we have to constantly be in touch with the market and our customers by showcasing our latest offerings.

The concept of ‘Alwan Canon’ has been developed by Canon in order to reach out to our existing as well as potential customers, particularly in emerging markets.”

He added, “The demand for digital solutions is on the rise, especially in UAE. We plan to organize events similar to ‘Alwan Canon’ in other promising markets such as Egypt, Saudi Arabia and Africa.”

Nicholas van Santen, the Business Solutions Marketing Manager at

Canon Middle East said, “Canon’s further expansion into Abu Dhabi represents our commitment to supporting local business. By providing Abu Dhabi based clients with onthe-ground access to our technology, expertise and service, Canon can help companies streamline their business solutions, achieve higher quality with reduced costs and improved up-time.”

According to van Santen, the opening of the Abu Dhabi office will provide support for Canon’s current customers as well as providing a base for the leading business solutions provider to access the capital’s growing corporate sector.

“Opening a new showroom in Abu Dhabi especially designed to cater for the business solutions market is the logical next step for Canon.

We always strive to better serve our customers’ needs and increase their satisfaction,” explained van Santen. With walk-in hours from Sunday to Thursday on weekdays from 8 am until 5 pm, the new Canon showroom is located in Khalifa Street behind the Garden tours in Abu Dhabi.

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Palestine to Celebrate Jerusalem as ‘Capital of Arabic Culture 2009’ Celebrations will take place in all parts of Palestine, and will see several activities such as the release of 365 book titles about the city’s history The Palestinian Minister of Culture, Tahani Abu Diqah, has announced that the ministry has prepared a complete plan to insure all celebrations on Jerusalem’s selection as ‘Capital of Arabic Culture 2009’ will be held in the proper form and manner.

At a press conference held during Cairo International Book Fair, Abu Diqah said that celebrations will be held in all parts of the Palestinian territories, and will include the hosting of several Arab intellectuals.

The organisation of cultural weeks and the inauguration of a photo exhibition with historical pictures of Jerusalem, will also be held in coordination with the Arab World Institute of Paris.

“365 new books on Jerusalem will be published and studies and researches on Jerusalem will be prepared. In addition, books on the

city’s history will be reprinted so as to increase the knowledge of the new Arab generation on the history of Jerusalem and its current status,” she said. “There was no translation of Hebrew books in the past years to the extent that Jewish authors were urged to write about Jerusalem, some of which were fair to acknowledge that Jerusalem is an Arab city, whereas some were against it.”

Abu Diqah also stressed upon the importance of showing original documents and pictures, such as the ones available in Turkey, that dates back to the Ottoman Era, or copies of them during the ceremony, adding that her ministry is trying to achieve.

She also revealed that the ceremony will see the participation of a larger number of intellectuals and mediators from various Arab countries, in addition to those who have been

residing in foreign countries.

The Supreme National Committee to celebrate Jerusalem as ‘Capital of Arabic Culture 2009‘, previously announced the postponement of the ceremony, due to be held on 22 January 2009, and rescheduled it to the end of March 2009, as a condemnation gesture in response to the Israeli war on the people of Palestine in Gaza.

The committee said in a statement, “At times when the Supreme National Committee was preparing to celebrate Jerusalem as ‘Capital of Arabic Culture 2009’, the Israeli occupying forces launched a wide assault against our people in the Gaza Strip. Therefore, and in the face of this continuous assault and carnage, we herewith announce the postponement of the ceremony to celebrate Jerusalem.”

See the latest technologies at the

GULF PACK EXHIBITION AIRPORT EXPO CENTRE – DUBAI 6 - 9 APRIL 2009 Learn about:

INNOVATIONS IN PACKAGING AND CONVERTING » USING AS MEDIA YOU OWN » PRODUCTPACKAGING MANUFACTURING TECHNIQUES IN FAST MOVING CONSUMER GOODS » TRENDS INAND PRESS TECHNOLOGY » NEW OPPORTUNITIES LABEL CONVERTERS » OPPORTUNITIES IN THEFORLOGISTICS MARKET »

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UAE: Xerox Emirates Registers 25 Percent Growth in Revenue for 2008 Leads the A3 Color Copier based MFP Segment with a 32% market value share Xerox Emirates (XEM) announced that it witnessed a revenue growth in excess of 25 percent for the year ended December 2008 as compared that for the same period of 2007.

“We have not only witnessed a 25 percent growth in revenue but also managed to maintain our leadership within the A3 color copier based multifunction product segment with a market value share of 32 percent.

This has been a very successful year for us given the fact that the fourth quarter of 2008 was a challenging period for companies in most of the economic sectors in the UAE. Our key strategic plan for 2009 will focus on the five critical building blocks which are, people, infrastructure & business processes, customer & partner engagement, ‘customer experience’ and cash,” said Andrew Hurt, General Manager of Xerox Emirates.

He added, “In 2007 we invested in the deployment of Lean Six Sigma to

support our business objectives and operational excellence, as a result of which 9 green belts were certified. We will continue to deploy Lean Six Sigma to improve efficiency, simplify our business processes, add value to our customers and generate revenue.”

The 25 percent increase in XEM’s revenue growth is mainly attributed to its aggressive marketing strategy as well as the exceptional after sales service and support being provided.

Over the last four years XEM’s growth has been driven by its three lines of business (LOBs), which include Office, Production and XGS, with strong focus on operational excellence and execution. According to a recent study conducted by IDC, the premier global provider of market intelligence and advisory services, Xerox Emirates was placed in the second position with a 37.5 percent market value share in the black & white A4 copier based multifunction product (MFP)

segment and currently leads the market in the color A3 copier based MFP segment with an impressive 32 percent market value share.

Over the past few years, the Middle East has witnessed huge growth within the graphic art sector, which has driven demand for integrated digital solutions in the industry.

Xerox Emirates has penetrated these segments through strategic partnerships, thereby extending its market reach. Commenting on this, Andrew added, “One of the most efficient ways of entering a particular segment within the printing industry is through partnerships. We have recently inked an agreement with Dynagraph to support the graphic arts industry in the UAE, where we will provide fully integrated models with digital printing capability and solutions to complement the existing applications of commercial printers in the country.”

Andrew Hurt General Manager Xerox Emirates

THE VISION FOR PRINT See the latest technologies at the Gulf Print Exhibition

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» INNOVATIONS IN THE PRINTING INDUSTRY » THE POTENTIAL AND FUTURE OF THE NEWSPAPER SECTOR » THE FUTURE FOR THE BOOKS MARKET » THE IMPORTANCE OF EDUCATION AND TRAINING » TRENDS IN PRESS TECHNOLOGY » NEW OPPORTUNITIES FOR LABEL CONVERTERS Hear from the market leaders with speakers from The World Association of Newspapers, Al Nisr Group, The Publishers Association, Print Media Academy, IMPZ, DCCI, Info Trends and others

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Egypt: New Book Chronicles the Journey of the Arabian printed book ‘Arabian Book: from roots to Boulaq Press’ presents a rare bibliographic study considered as a reference for researchers in the field of printing

Dr. Khaled Azab Media Director and Deputy Director, the Calligraphy Center

ME Printer March 2009

The book discusses the early symptoms of printing across the world, and the rise of printing in ancient times in the Far East

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‘Arabian Book: from roots to Boulaq Press’, a book co-authored by Dr. Khaled Azab, the Media Director and Deputy Director of the Calligraphy Center and Ahmad Mansour, a researcher in Calligraphy Center in Bibliotheca Alexandrina and published by Al-Dar Al-Masriah AlLubnaniah, chronicles the journey of the Arabian printed book, its development and the way it had been created. The book also presents a rare bibliographic study considered as a reference for researchers in the field of printing, by listing the first Egyptian publications, and talks about the old Boulaq Press in Cairo and the developments it had gone through before it reached its current shape.

In its first pages, the book discusses the early symptoms of printing across the world, and the rise of printing in ancient times in the Far East. It also discusses the creation of a printing machine in China and Korea, followed by Japan. The book further goes on to discuss as to how the creation of printing in China became a common because

of Buddhism, especially when demand for sacred books on Buddhism was high. The authors then explored the appearance of printing in Korea, which has inherited from China the ideographic system of writing and language.

Then they move on to the use of printing in Japan, and the book explains how the development of the Japanese culture was strongly influenced by the Chinese culture. The Japanese adopted the Chinese inscriptions during the 4th and 5th centuries. In its second chapter, the book explores the rise of printing in Europe. The authors indicate that printing first appeared in Western Europe as a result of its technological advancement, which soon began to cause huge transformations in a complete civilisation, as writing had become a talk of the town. By the 13th century, printing became more involved with the process of conducting day to day jobs.

In its third chapter, the book chronicles the creation of the Arabian book and its development. Printing began to appear in Turkey, despite the fierce opposition by the Sultans of the Ottomans, and then in the Levant.

In Lebanon, where the religious conflict between the Eastern and Western churches was dominant by then, printing was introduced with the establishment of the Maronite Printing Press. The press published a Bible in Syriac and Karshuni characters. Printing in Syria appeared in Aleppo, which is considered to be the first Syrian city to have ever known the art of Guttenberg.

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In its fourth chapter, the book explores the appearance of printing in Egypt. Printing in its modern shape was introduced during the French military expedition (1798 – 1801), when Napoleon Bonaparte realised from the moment he decided to invade Egypt that advertising is the old form of winning Egyptians’ hearts. The authors indicated that Boulaq Press was the main reason for Egypt’s salvation from decades of darkness, taking it from the burdens of the power of ignorance to the light of education, freedom and knowledge.

The situation with Boulaq Press was mixed between deterioration and nourishment, until the day the Ministry of Industries was established in 1956. The ministry soon acquired Boulaq Press and has renamed it to ‘The General Organization for the Affairs of AlAmiria Printing Presses’. The press is still operational and is fulfilling the demands of the Egyptian government.

������������������������� �������������������������������� ���������������������������������������������������������� ��������������������������������������������� �����������������������������������������������������

ME Printer January 2009

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Regional

Dubai: Khaleej Times Orders Printnet OM The investment is aimed at upgrading the company’s existing PECOM workflow

Heinz Anneler Technical Director Galadari Printing & Publishing

Galadari Printing & Publishing LLC, the publishers of the first Englishlanguage daily in Dubai, the Khaleej Times, has commissioned the MAN Roland subsidiary ppi Media to install its output management system printnet OM. This investment is aimed at upgrading their existing PECOM workflow with two MAN Roland CROMOMAN 50 presses with heatset-coldset technology to include the prepress workflow. The joint printnet workflow by MAN Roland and ppi Media will ensure a fully automated, highly efficient production workflow for printing houses – from the delivery of the digital pages through ripping and imaging to printing.

Heinz Anneler, the Technical Director at Galadari Printing & Publishing, explained, “In order to meet increasing technical requirements, we have decided to install the printnet workflow from MAN Roland and ppi Media, which will integrate our prepress workflow with standard technology and automate plate production from end to end through intelligent production planning. For our products this means maximum up-to-the-

minute news, flexibility and quality, but above all material savings due to automated presetting of the ink density.”

Apart from the Khaleej Times, which recently celebrated its 30th anniversary, a number of other 4c magazines and supplements will be produced and inserted in the newspaper using the printnet workflow. printnet OM will control the entire prepress workflow, which includes ripping, merging and imaging, and determine and transfer CIP3 data to PECOM for optimum calculation of the ink presets for each page. Existing Fuji RIP and CTP systems are to be integrated in the workflow.

Open standard interfaces will allow optimum system integration in line with the company’s requirements.

Data will be transferred online from printnet OM to PECOM, where it will be processed for press production.

This includes defining and presetting all the necessary aggregates, as well as selecting the PECOM schemes.

At Galadari Printing & Publishing the intelligent printnet output management system will be based on optimised production plans

that will allow automated, priority-driven production for all print products. The printing times and production catalogs of the CROMOMAN 50 are automatically taken into account. Production orders for printing forms are not assigned in the random order in which digital data enters the systems (first in – first out), but in the order in which they are to be printed (first needed – first out).

Galadari Printing & Publishing LLC is one of the leading publishers in the United Arab Emirates. Its flagship, the Khaleej Times, was founded in 1978 as the first English-language daily. With a daily circulation of 80,000 copies and a multi-national readership of approx. 450,000 it is one of the leading English-language dailies in the Gulf region. Apart from its flagship the company also produces a large number of other 4c magazines and supplements including the City Times, Classifieds Times, Weekend Magazine and Young Times.

Egypt: Dar Akhbar Al Yaum Adopts Project to Serve Press and Publishing Establishments

ME Printer March 2009

The new project is aimed at developing the profession of selling newspapers, publications and books

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Dar Akhbar Al Yaum, in cooperation with the Social Fund for Development, is implementing a project that aims at developing the profession of selling newspapers, publications and books, which will serve press establishments and other publishing houses.

During the recently-held Cairo International Book Fair, Dr. Mohammed Ahdi Fadhli, the CEO of Dar Akhbar Al Yaum, said that the project will see the establishment of 10,000 kiosks that will sell and distribute various press publications in all parts of Egypt. He explained that this project aims at developing

the perishing profession of selling newspapers, publications and books, adding that it will create 20,000 new jobs in the market for the youth, who will be trained and their work will be monitored.

Fadhli indicated that this project will cover all Egyptian provinces, and will commence in 13 provinces, starting with Al Monofia province, which will see the opening of the first seven kiosks.

He revealed that the cost of the kiosk will be around 22,000 Egyptian pounds, and will be implemented with the help of experienced professionals who are working in

the field of selling newspapers.

He indicated that the project will not see major problems because his organisation will collect the payments from the employees on behalf of the social fund in order to insure that payments are made on time.

It is worthwhile mentioning that Dar Akhbar Al Yaum’s project to develop the profession of selling newspapers was received with wide interest from the Egyptian Government officials, major intellectuals, authors, and publishers, during the 41st edition of Cairo International Book Fair.

Egypt: Virgin Graphics Invests in Screen CTP 8300 The new platesetter produces 13 plates per hour Virgin Graphics, a company specialising in graphic design and printing services, based in Cairo, has announced of its investment in a new CTP 8300 system from Screen. The deal was signed with Ashmand Co., Screen’s dealer in Egypt. Medhat Thabet, the Manager of Virgin Graphics, told ME Printer, “Virgin Graphics specialises in graphic design and printing. We also cater to a variety of customers in the education, banking and tourism sectors, such as hotels, universities, stock market companies and so on.

Among the services we do is printing books and debit cards, which is all done in house.”

Thabet also added that in addition to the local market, the company exports to countries such as Yemen, Sudan, UK, and UAE, among others.

The company’s production facility is based in Cairo and has sales office in the USA. Thabet also claimed that the company has earlier worked with the United Nations and the American

University in Cairo and Beirut.

“We have opted for this machine because we needed an advanced technology in our pre-press division. Previously we were using a film making machine from Screen as well, and we felt that now is the time to buy a new and advanced machine. We have chosen Screen for this because their machines do not require a lot of maintenance and we have good experience with their products,” said Thabet. “The Egyptian printing market was not affected by the current economic recession. But we have seen a decrease in demand on printing in the international market and an increase in Sudan and Libya.”

Ashraf Abdel Moneim, the Vice President of Ashmand Co in Egypt said, “Screen CTP 8300 sold to Virgin graphics is an eight page thermal plate setter, with a speed up to 13 plates per hour. The machine features an external drum design with an

automated light weight clamping and Vacuum system to secure plates to the drum for high speed rotation. I am glad that I am selling such a reliable machine with a professional company like screen. All our engineers are well trained and certified by Danippon Screen. We are selling this machine to an old Screen customer. The reliability of the Screen CTF machines proved that the Ultimate Choice for a CTP is Dainippon Screen.”

From left to right: Mark Sherman Screen’s International Sales Manager Medhat Thabet Manager of Virgin Graphics Dr.Ashraf Abdel Moneim Vice President Ashmand Co. in Egypt

ME Printer January 2009

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Advertorial

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6-9 April 2009 Airport Expo, Dubai

Canon @ Gulf Print 09

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to Showcase Latest Production Print Solutions

ME Printer January 2009

Canon, the world leader in digital imaging solutions, has announced its largest ever participation in Gulf Print Dubai 2009. Canon will showcase its latest Production Print Solutions along with hosting a series of dedicated production print seminars.

The seminars will see industry experts examine how the integration of Digital technology into the Production Print space is not only a competitive necessity but also a clear strategy in building competitive advantage and product differentiation for Print Service Providers in these current economic conditions.

“As an innovator in Digital Production Print, it is natural for Canon to have a massive presence at such an important and dedicated Production Print event. Through our participation at Gulf Print, Canon will provide the regional professional print industry with a range of new technologies, workflow solutions and tangible, value-adding business opportunities to allow our customers to stand out from the crowd and add significant extra value to their business” said Nicholas van Santen, Business Solutions Marketing Manager, Canon Middle East.

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Following its successful preview at DRUPA, Canon will showcase the imagePRESS 1135 Monochrome High production Digital Press at Gulf Print. The imagePRESS 1135 uses the same core architecture of the successful imagePRESS C7000VP and delivers phenomenal tonal graduation and sharp, crisp lines and fonts to bring monochrome digital production into a whole new league.

Canon will also reveal for the first time in the Middle East the imagePRESS C1+, the industry’s first light production digital printer to use a revolutionary fifth clear toner that can create amazing effects including metallic accents, watermarks, spot and reverse spot coating all within the device.

“Canon is introducing the imagePRESS C1+ to the Middle East market as a unique technology to help printers differentiate their product offering and bring higher value services to their customers. This will help them to not only retain and increase their customer base, but to also offer printed products with a significant added value,” added van Santen.

Canon will be hosting a series of insightful seminars and workshops. A panel of renowned industry professionals will discuss key findings from ‘The Insight Report: Digital Printing Directions’, researched and written by Professor Emeritus Frank Romano of the Rochester Institute of Technology. This report will be launched in the Middle East exclusively by Canon at Gulf Print 2009.

The seminar titled, Trends & Opportunities: The Future Directions of Digital Print will deliver extensive value to professional printers who are looking to come to terms with, and prosper within the new realities and challenges facing the printing industry.

The Panel will consist of Dr. George Nubar Simonian, Professor of Print at Halwan University, Cairo; Geoff Hobbin, Marketing Manager Production Solutions at Canon Europe, London; and Ayman Aly, Production Solutions Marketing Manager, Canon Middle East, Dubai.

KBA Newspaper Technology

From the inventor of the printing press New ideas for the newspaper industry

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ME Printer January 2009

It has been a long road from the first cylinder press back in 1811 to the first triple-width satellite printing units and today's highly automated, compact Cortina and Commander CT presses. But all these milestones have one thing in common. They are from KBA, the innovator in newspaper technology. We have been a reliable partner to the newspaper industry for almost 200 years, and we continue to supply practical solutions to address the trends of tomorrow.

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Events

UAE: Middle East Printing and Publishing Sector Celebrates Excellence at Dubai Print Award 2008 The award marks successful expansion with six new Digital Printing categories

The winners of the third Dubai Print Award, held under the patronage of H.H. Sheikh Maktoum Bin Mohammed Bin Rashid Al Maktoum, Deputy Ruler of Dubai, were announced by the Dubai Chamber of Commerce and Industry’s Printing and Publishing Group (PPG), at an Award ceremony held at the Grand Hyatt Hotel in Dubai on 27 January 2009.

Gold, Silver and Special Jury awards in 20 different categories, including six debuting Digital Printing Maximum Size (A3) awards were presented by HE Abdul Rahman Saif Al Ghurair, Chairman, Dubai Chamber of Commerce & Industry, to individuals and organizations that made outstanding contributions to the Middle East’s printing and publishing sector during the past year. The third Dubai Print Award drew a record number of participants, sustaining the tremendous growth the Award has witnessed since the PPG opened up the competition to all Gulf-based industry members in 2006.

H.E. Hisham Abdullah Al Shirawi, Second Vice Chairman, Dubai Chamber, said, “The Printing & Publishing Group is one of the most active of the 21 business groups operating under the umbrella of Dubai Chamber. We at Dubai Chamber have been associated with the Dubai Print Award since its inception and are once again pleased to endorse the third year of the award which comes as part of our commitment to represent, support and protect the interests of the business community in Dubai.”

“I take this opportunity to congratulate all the award winners in different categories and thank them for participating in this prestigious award which is now a well-recognised project in the region. The printing industry here has developed in a big way and the Dubai Print Award with its 20 categories is the best form of recognition for the talent in this industry,” Al Shirawi added.

“This year’s larger number of partici-

pants shows that printing and publishing activities remain dynamic throughout the region despite the challenging economic landscape.

Hopefully up and coming firms will learn much from the achievements of those in more mature markets such as the UAE. We also expect our inclusion of the new A3 awards to motivate industry members to further expand their services and capabilities,” said Ahmad Bin Hassan Al Shaikh, Chairman of Printing and Publishing Group.

Ramzi Kteily, Managing Partner, Giffin Graphics, was honoured with the Outstanding Contribution Award in recognition of distinguished accomplishment and service within the printing and graphic industries in the region.

“It brings joy to my heart to see the milestones that the printing and Publishing Group has achieved during the past three years; probably it was long overdue but the important point is that we have started, and the progress shown so far looks extremely promising. I take this occasion to congratulate Mr. Ahmed Bin Shaikh and his committee members for the great achievement they have done,” said Kteily.

The award ceremony closed with the announcement of the date for Dubai Print Award 2009, and that the next edition of the award will be extended to the international level.

Category-wise list of the distinguished winners of Dubai Print Award 2008: Flyers Gold

Silver

Bronze

Jury Award

Asiatic Printing Press

Color Lines

Modern Printing Press

Ruwi Modern Printers

Gold

Silver

Bronze

Jury Award

Delta Printing Press

Power Print

Rashid Printing Press

Sarawat Printers

Gold

Silver

Bronze

Jury Award

International Printing Press

British Industries

Hala Printing Company

Emirates Printing Press

Gold

Silver

Bronze

Jury Award

Al Ghurair Printing & Publishing

Emirates Printing Press

Sarawat Printers

International Printing Press

POP Materials

ME Printer March 2009

Posters

38

Magazines

Books Gold

Silver

Bronze

Jury Award

Emirates Printing Press

Zabeel Printing Press

Rashid Printing Press

Mazoon Printing Press

Gold

Silver

Bronze

Jury Award

Al Ghurair Printing & publishing

British Industries

Oman Printers & Stationeries

Al Mawrid Printing Industries

Gold

Silver

Bronze

Jury Award

Power Print

British Industries

Zabeel Printing Press

Oman Printers and Stationeries

Gold

Silver

Bronze

Jury Award

Emirates Printing Press

Delta Printing Press

Color Lines

Hala Printing Company

Annual Reports

Cards

Metsa RoadRunner W3208 Printer Exceptionally prints 168m2 / h Prints quality images of upto 720dpi Maximum Print Size 3.2 mtrs

Calendars

Brochures and Catalogues Gold

Silver

Bronze

Jury Award

Emirates Printing Press

Colour Lines

Modern Printing

Dar Akhbar Al Khaleej

Gold

Silver

Bronze

Jury Award

Emirates Printing Press

Al Ghurair Printing & Publishing

Zabeel Printing Press

Express Printing Services

Gold

Silver

Bronze

Jury Award

Emirates Printing Press

Medad Printing & Packaging

Al Mawrid Printing Industries

British Industries

Gold

Silver

Bronze

Jury Award

United Printing & Publishing

Okaz Organisation

Khaleej Times

Masar Printing & Publishing

Gold

Silver

Bronze

Jury Award

Delta Printing Press

Emirates Printing Press

Deira Printing Press

Muscat Printing Press

Gold

Silver

Bronze

Jury Award

Emirates Printing Press

British Industries

Rashid Printing Press

Zabeel Printing Press

Gold

Silver

Jury Award

IMC Advertising

Color Lines

Al Ghurair Printing & Publishing

Gold

Silver

Jury Award

Modern Printing Press

Color Lines

International Printing Press

Gold

Silver

Jury Award

Spectrum

IMC Advertising

Connect 4

Directories

Economical 6-6 CD Printer High Speed 6 Colour CD/DVD Printer

Boxes MIDDLE EAST EXCLUSIVE DISTRIBUTOR

Newspapers

Newsletters

Innovative Products

Digital POP Material

Digital Posters

Digital Cards

Digital Brochures & Catalogues Silver

Jury Award

Delta Printing Press

IMC Advertising

International Printing Press

Gold

Silver

Jury Award

Modern Printing Press

IMC Advertising

Spectrum

Digital Newsletters

Digital Annual Report Gold Modern Printing Press

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Snapshot Election Printing

Iraq: Provincial Elections Revive Printing Sector After Several Years of Recession Printers relieved as demand on poster advertising reaches its peak

Rani S. Marogy Manager Al-Dewan Printing Co.

ME Printer March 2009

Riyadh Abdul Kareem Owner and General Manager Abdaa Establishment for Printing & Publishing

40

After several years of recession, printing presses in Baghdad and some of Iraq’s provinces witnessed a remarkable vigour, synchronised with the election campaigns launch by political parties’ candidates ahead of the provincial elections which took place in Iraq on 31 January 2009. As election campaigns culminate, demand on poster printing in Iraq became high, and walls of buildings, shops, electricity poles, traffic signals, road intersections, concrete barriers and so on, transformed to boards where candidates’ colourful pictures and mottos were hanged and pasted.

Meanwhile, campaigns promoters were busy distributing the candidates’ introductory cards, resumes and election programs of rival political entities. In preparation of this printing season, many printing presses in Iraq started two months before the elections, to store its stock of printing paper and inks, hired labourers and has performed maintenance to its printing equipment in order to avoid any problems that might rise during the printing process.

Printing press owners in Iraq admitted that the current provincial elections brought their printing machinery back to life. They confirmed that the printing sector in Iraq has witnessed great losses after the US-led invasion of Iraq in 2003, especially when Iraq’s government departments commissioned printing of school books to printing presses in neighbouring countries.

Speaking to ME Printer, Rani S. Marogy, the Manager of Al-Dewan Printing Co, one of many offset presses in Baghdad that carried out printing for some election campaigns, said that the number of applications submitted by Iraqi political parties and entities to print posters have increased two months prior to the elections. “Printing has revived, thanks to the current elections. The number of applications we received this year was much bigger than the ones we got during the legislative elections which took place in 2005”, he added. “Biggest political entities in Iraq are the customers with the highest demand on printing posters in large quantities, and they had allocated a large amount of money to do this.

In addition to printing posters, we printed election papers, voters’ files and candidates’ list for the Independent High Commission for election in Iraq.”

According to Marogy, Al-Diwan Printing Co has not witnessed any technical problems during the printing process, as the company has adopted several procedures to ensure the print jobs run smoothly.

“We have imported what we need of art and glossy paper and carton, inks and printing plates, and have done maintenance on our presses.

Each printing press in Iraq, including ours, owns power generators which we use incase electricity was cut during the printing process,” Marogy explained. “During this process, we have consumed about 200 tons

of paper and carton. We’ve noticed that posters and brochures in various sizes are the highest in demand among advertising material.”

He also added that printing of the election campaigns were carried out by printing presses in Baghdad and other provinces, as well as in neighbouring countries, UK and the UAE. Riyadh Abdul Kareem, the Owner and General Manager of Abdaa Establishment for Printing & Publishing, revealed that his company printed 280,000 posters of (50-by-70) cm for 53 candidates, which he claims is the highest as compared to what other printers have achieved. Abdul Kareem estimated that the number of posters that some political entities had printed in Amman, Jordan, is more than 200,000 copies.

“The election campaigns in Iraq does not comprise poster printing only, but it comprises, and for the first time, flexo printing of billboards up to (3-by-4) metres or more. These billboards were printed by specialized printing companies, newly established in Baghdad. However, they were low in quantity,” said Abdul Kareem.

It is worthwhile mentioning that Baghdad and 14 of the 18 provinces in Iraq, had witnessed the largest printing campaign. Statistics estimate that Baghdad alone saw the printing of around 200 million posters in various sizes, as well as hundreds of thousands of folders, introductory cards and campaign programs for political entities.

‫‪6-9 April 2009‬‬ ‫‪Airport Expo‬‬ ‫‪Dubai‬‬

‫‪Visit us at Gulf Print‬‬ ‫‪stand E130‬‬

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Highlight Cover Personalization ����� ����������� ��� ��� ����� ����������� ����������������� ����������������� ������������� ������������� �������������� �������������� ������ ����� ������ �����

ME Printer March 2009

DATABASE PREPARATION

42

In the preparation of any variable information (VI) printed material there are several steps that need to be considered in order to make the process efficient and productive.

A clean, consistent database is the key to a successful Variable data

campaign. The design and layout of the final printed document are critical and the placement of static and variable information is needed to be considered along with the capabilities of the hardware and software tools used. Among the many critical factors that must be considered in the printing and finishing stages of the process include substrate weight, size, texture, run length, handling and longevity of the finished product.

Xerox has developed the FreeFlow VI Suite which includes numerous tools and technologies to help simplify the entire VI process, from simple mail merge type documents to more sophisticated and complex cross media applications. The latest addition to this suite of products is the FreeFlow VIPP Pro Publisher.

This is a plug-in for Adobe InDesign software which allows graphic designers to produce VI jobs with benchmark print productivity.

DESIGNING The designing of the cover was done in Adobe InDesign for the static elements and the Xerox VIPP Pro Publisher plug-in was used for the variable elements. The software allows operator to simply drag and drop the required fields from the database onto the desired location on the cover.

PRINTING Printing was done on the Xerox DC8000 Digital Production Press at IMC Advertising, in Dubai. In order to maintain maximum productivity on the print engine, Xerox FreeFlow VI Software was used to rip and store the static part of the cover as a background form. This has significant impact on productivity as the memory intensive background was only ripped once and the variable elements are added as required.

Each unique personalized image

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Digital has become a mainstream print medium in recent years, consolidating its position as the means to help customers in a unique manner by offering better return on investment and minimizing waste. Although the fundamental structure of the print industry is changing, digital print does not have to replace offset. Both the technologies can be employed to achieve impressive results.

This issue’s cover personalization project for ME Printer was realized by using traditional offset technology and state-of-the-art personalization technology developed by Xerox. The cover of your personalized ME Printer magazine was printed on the Xerox DocuColor 8000 Digital Press. The inside pages were printed using the traditional offset process.

Eskandar Jahanbani, Editor in Chief, ME Printer, says, “This is our fourth successful attempt at popularizing the conjunction of both offset and digital technologies in this market. ME Printer, in association with Xerox, have been the first in the region to undertake an initiative of such proportions. We were extremely pleased with the response from the market after our last personalization project during Drupa 2008. The initial plan was to print the covers of this issue on the iGen 4; however, because the commissioning of the machine in the IMC advertising premises has been delayed, we decided to continue printing on the DC8000, which remains among the best options.”

��������������������������������������������������� ����������� ������������� ��� ������� �� ������� ����������� ������������� ��� �� �������� ���� ������������������������������������������������������� ������������������������������������������������ �������������������������������������������������������������������������������������������������� �������������������������������������������������� ��������� ������ ��������������������������� ��������� �������� ���������� �������� ��� ��� ���������� ������ ��� ��� �������� ��������������������������� ������������ ������������

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Creating Your Personalized ME Printer Issue

������ ������ ���������������� ���������������� ������������� ������������� ������������ ������������ �������� ��������

������ ��� ��� ����� ������ ������ ����� ��� �������� ���� ������ ��� ������ ������������ ������� ������� ������ ��� ������ ������������ ������� ������� �������������� ��� ��� ����� ������ ������ ����� ��� �������� ����

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was submitted to the DC8000 Digital Press and both sides were automatically imposed and printed in a single pass on a SRA3 sheet. The inside pages were printed on offset.

MEDIA Prior to the perfect binding operation, the full flood UV coating was applied to the personalized covers.

The total time taken to prepare, process and print the personalized covers with a database of around 6000 names was just under 7 hours, including 1 hour of preparation.

Chris Lynch, Graphic Communications Program and Channel Manager, Xerox Middle East, explains, “The media chosen for this edition was a 300gsm Fedrigoni stock called Sirio Pearl. This was chosen primarily because of its innovative visual impact-it displays a metallic pearl surface and creates a sparkling finish with high luminance. However, a secondary consideration was the impact which this type of stock would have amongst the conventional offset-litho printing community. The metallic properties of this stock can risk offsetting when printed using conventional inks, and in addition, the drying time can be a significant problem for such stock. For these reasons, it is highly unlikely that this kind of stock would be chosen for magazine covers that require such a fast turnaround, if printed on offset-litho. None of these factors have been a consideration for the Xerox Digital Press used, and thus has made the choice of this stock an ideal one.”

The print industry is redefining itself and traditional printers must be able to respond to their customer demands by employing digital technology in creative ways.

This issue of ME Printer is a perfect display of a marriage between digital and traditional.

Atlas

ME Printer March 2009

43

Advertorial

XEROX @ Gulf Print 09

Xerox Targets Product Portfolio Expansion for Gulf Region

6-9 April 2009 Airport Expo Dubai

Visit us at Gulf Print stand E260

Xerox is gearing up to create a stir at one of the largest platforms for the printing industry in the region.

Xerox, in partnership with Dynagraph for Printing Industry, will be presenting its wide range of offerings at Gulf Print 2009, where visitors to stand no. E430 will witness the launch of several new products in the colour, monochrome and wide format categories, in addition to new and upgraded workflow solutions.

Gulf Print will offer the largest platform in the region for demonstration of Xerox’s unrivalled expertise in the production and management of documents, both colour and black-and-white, and digital and paper.

An Arsenal of color products The new Xerox iGen4 is Xerox’ flagship digital production press offering 600 x 4800 dpi resolution at speeds up to 6,600 images per hour (A4). An inline spectrophotometer automates color adjustments and callibration to consistently deliver superior image quality and spot color accuracy. The iGen4 is the ideal press for Vibrant image quality that rivals offset and advanced color management tools which ensure consistent, high definition color images in applications such as Short-run, on demand printing of books, high-end collateral, photo specialty products, brochures, flyers, postcards, newsletters, catalogs, manuals as well as point of purchase materials.

The Xerox DocuColour 8000AP Digital Press provides advanced productivity, printing all jobs on all stocks at the full rated speed of 80 ppm. DC8000 AP offers 2400 x 2400 dpi resolution at speeds up to 4,800 images per hour (A4). It features a range of modular, scalable paper feeding and finishing options from 3rd party finishing specialists to suit every application and ensure maximum productivity and ROI. The Xerox DocuColour 700 Digital Colour Press delivers outstanding image quality, excellent performance and a range of superb in-line finishing options. Printing at 2400 x 2400 dpi at speeds up to 70 x A4 images per minute, the DC700 colour press is the first true production-capable printer that makes it easy to get started in digital production printing.

ME Printer March 2009

The

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Xerox DocuColour 252 is ideally positioned to take advantages of opportunities in the light production colour space. At 2400 x 2400 dpi and print speeds up to 50 A4 pages per minute, the DC 252 delivers graphic arts quality output, advanced colour management tools and the ability to handle a significant range of media sizes and weights.

Black and white bliss The Xerox 495CF is a continuous high-speed monochrome printer that uses “flash-fusing” noncontact technology and offers high-resolution 600 dpi printing at 472 ipm (A4) images per minute. The 495 CF is a duplex printing system inside a single machine–two separate imaging drums are used in a single pass with a very short paper path– and is ideal for book, label and specialised plastic stock printing as well as traditional printing of statements, bills and other transpromotional applications.

The Xerox Nuvera 120EA Producton Publisher offers the highest monochrome resolution of any digital production printing system currently available. It RIPs at 1200 x 1200 dots per inch (dpi) and prints 120 A4 images per minute at 4,800 x 600 dpi resolution with Halftone screens available at 85, 106, 125, 134 and 156 lines per inch (lpi) to ensure smooth grays, more realistic pictures and sharper details.

The Xerox 4112 Copier/Printer offers new opportunities to produce innovative, more complex, diverse and professional output quickly, flexibly and in higher volumes than ever before. It operates at print speeds of 110 A4 images per minute and with 2400 x 2400 dpi resolution. The machine comes with a range of extensive in-line finishing options such as saddle-stitching, folding and punching.

The Big Picture The new Xerox 7142 Wide Format Printer is an entry-level graphic arts printer that offers a low total cost of operation, impressive speed and consistent high quality. The 7142 printer offers the industry’s highest image quality for CAD without sacrificing speed. The printer can run A1 size colour prints in as little as 44 seconds.

The Xerox 8264E wide format printer, with its ability to print up to 1615 mm, on a variety of media, optional motorised

winder/unwinder, and 16 m2/hour print speed capability, allows production of more posters, signage, banners, POS displays, and graphics. By combining Piezo-electric, Drop-on-Demand inkjet heads, Dynamic Variable Dot Imaging and Intelligent Interweaving Print Technology, you achieve increased performance with faster print speeds. This also enables you to produce bold, sharp colour images with smooth gradations and fine details in highlight areas while saving on ink usage versus fixed-dot inkjet technology.

FreeFlow Print Manager offers integrated print management and full job ticketing, plus it provides a single point of access to all of your FreeFlow Print Manager-supported printers.

The Epson 7900 is setting new standards in professional, wide-format proofing and fine art printing, with 11

FreeFlow Variable Information Suite offers a powerful portfolio of tools enabling Xerox VIPP for maximum production efficiency of variable data print and presentment.

FreeFlow Web Services powered by Press-sense provides a Web storefront for your customers to submit new jobs and reorder existing ones in a secure environment from virtually anywhere.

FreeFlow Process Manager enable the automation of labor-intensive pre-press activities to meet demanding timelines and provide a completely automated workflow from job submission through fulfilment in both digital and offset environments.

individual inks that include orange and green for an expanded colour gamut, smoother tones and gradations. Combine perfect quality and high speeds, up to 40 m2/hr, with the new Epson TFP print head.

Workflow Solutions The Xerox FreeFlow Digital Workflow Collection is an extensive portfolio of tools designed to help you connect with your customers, reduce costs through automation, and enable new applications that make you indispensable to your customers.

Among the new software launches will be those of the FreeFlow Express to Print, which uses a simple, visual interface and predefined templates to simplify and automate prepress job preparation, targeted specifically for light production and entry-level digital printing operations, and VIPP Pro Publisher, part of the FreeFlow Variable Information Suite that enables one to add variable text, images, layers, and styles to create highly effective, attention-grabbing transactional/promotional communications.

FreeFlow Makeready streamlines complex, labor-intensive make-ready operations with robust, sophisticated resources in a WYSIWYG environment.

FreeFlow Output Manager improves digital print production capacity, turnaround and productivity by centralizing control of print job management across multiple production systems.

The November signing of the Agreement saw Dynagraph appointed as Xerox’s Value Added Reseller and Partner for the Graphic Arts Sector, positioning the cutting edge printing technology provider to supply print providers with a portfolio of Xerox’s digital products, workflow solutions and business development support.

Dynagraph showcase a series of hardware as well as software solutions that perfectly integrate in an offset and digital environment in connection with Xerox’s range of production equipments.

Self service photos Nice’n Easy The Xerox Photo-Kiosk Solution, developed in partnership with Imaxel, is a new self-service kiosk ideal for photographic retail outlets, quick print centres, colleges, universities, hotels and more, which allows customers to create and order photo albums, layout sheets, photo books, calendars, and greeting cards.

ME Printer January 200 2009 9

For more information, Call Toll Free Number: 800 XEROX www.xerox.com

The best of both worlds

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Exhibition

SGI 2009

SGI 2009 ATTRACTS GLOBAL INTEREST

The Middle East signage and graphic industries show strong promise, as serious investors target emerging markets and manufacturers oer alternative, cost-reduction options

The 11th Sign and Graphic Imaging (SGI) Middle East exhibition, held from 15 to 17 February 2009, proved to be exactly what the market requires at the moment–an assurance that demand continues to exist despite a slowdown. Being the first event on the calendar, SGI attracted over 250 exhibitors from 29 countries, sending out strong signals of a robust economy and investor confidence. The show welcomed over 9500 visitors from across the globe, and deals worth millions of dollars were finalized.

Sherif Rahman, Group CEO, Falak Holding, said, “We are very happy with the exhibitors and visitors comments received so far, so it’s been a win- win situation both ways for us. The show fared beyond our expectations.”

The three-day exhibition saw an increase in the participation of new companies, and sales figures have been far from disappointing. Key people from inkjet printer companies were present, including manufacturers of RIP software, inks, printheads etc. Some notable highlights at the exhibition were the focus on textile printing, local preference for solvent printers, increase in visitors from Africa, and the large presence of Chinese manufacturers and print service providers. SGI has indeed grown into a must-see event for serious investors, analysts and consultants. Exhibitors have expressed surprise over the number of visitors from across the globe, in particular buyers who were focused on adopting new ways to conduct business under the current scenario.

Among the new activities at SGI’09, a seminar series, organized by Gandinnovations, was conducted by Dr. Nicholas Hellmuth. SGI’s newsletter ‘Show Daily,’ which was prepared in association with OKI Printing Solutions and ME Printer, covered the daily activities on the floor.

HP MIDDLE EAST substance. In addition, the XL 1500 5-meter and the HP DJ 845500 were exhibited.

“We’ve invited to this show a lot of customers from Middle East and Africa. We’ve had a lot of African clients visiting our booth.

In fact, this show delivers more quality customers than quantity, and the first day was extremely busy for us. Most of our customers who are using solvent machines want to upgrade to UV machines for better speeds and better resolution, and that’s what we’re offering them today,” said Avari.

“I don’t think there’s a slow down in the economy. The consumer market is huge, and the demand on outdoor advertising and the digital signage market is going to continue.”

Ashish Panjabi, Chief Operating Officer, Jacky’s Gulf FZE, said, “A lot of visitors showed interested in our new Latex technology. This is a good alternative to solvent inks. It provides much better, much faster

and better quality and durability prints. Moreover, it has no smell and is suitable for office environments.”

Walid Amin, General Manager, Izumi Solutions, said, “Visitors to the show, especially our existing customers, are looking for flatbed solutions, which can print on hard media, such as walls and tiles for swimming pools and so on. Also, they are looking for go-green solutions that are environmentalfriendly.”

Wael Aniss, LFP Technology Consultant–ME, HP Middle East, said, “We displayed the 3200 printing machine, which is targeted at professional photographers and fine-art studios. It uses 12 ink systems and a new technology called pigment inks. It provides a quality up to 2400 x 1200 dpi. The machine has some important features such as the embedded spectrophotometer. It prints on various types of media such as photo paper, fine art paper, and canvas.”

Walid Amin General Manager Izumi Solutions

ME Printer March 2009

HP launched the XP 5300 for the first time in the Middle East. The 5 meter, 4 colour billboard printing machine has two sets of inks—billboard specialty inks that print 300 square meters and gives a glossy effect, and regular inks used for indoor applications.

Kunal Avari, Regional Manager–Sales, HP Middle East, said, “Both sets of inks are available in the machine, and they can easily be switched in less than 3 minutes.

Also, the machine uses 16 spectra heads and is absolutely meant for billboard printing.”

The company also introduced the Design Jet L65500, which uses the Latex ink technology. The machines used completely environmentalfree inks with no chemicals and no odour. It uses HP heads and it can print 70 square meters for outdoor applications and 35 square meters for indoor applications. The HP Scitex FB 950 flatbed was showcased.

The 9-meter wide 6 colour printing machine can print on any rigid

47

Exhibition

SGI 2009

GANDINNOVATIONS

Abdallah Ghalayani Managing Director Gandinnovations, Middle East and Africa regions

Gandinnovations presented four of their top products: the 3-meter UV RTR digital printer Jeti3348 Jetspeed UV RTR, which prints at speeds of 2500 sqft/h in a 4colour configuration, featuring 48 Sectra print heads using Gandi’s UV-curable branded inks, on a variety of materials including 100% PE eco-friendly polyethylene; the Jeti 3324 Aquajet direct-to-fabric digital printer, which uses waterbased dye dispersed inks that print in 6 colours at 400 dpi; the Jeti 3150 X-2 UV, which facilitates flatbed printing at high speeds, using 48 spectra print heads; and the Jeti 5024 solvent RTR, which provides digital solutions for billboards, building and vehicle wraps, and prints with branded solvent inks.

Gandinnovations and 3P, a manufacturer of environment friendly print material, organized a series of seminars on the second and third days of the exhibition.

Speakers included Abdallah Ghalayani, Managing Director of Gandinnovations in the Middle

GSS

East and Africa regions, Thomas Poetz, President of 3P, and world renowned industry expert Dr. Nicholas Hellmuth, Founder and President of Foundation for Latin American Anthropological Research.

Various topics were addressed, including the advantages of printing with UV inks, printing on textile, printing with solvent inks on banner, adding fine art Giclee for solvent, UV and water-based printers and so on.

Abdallah Ghalayini, Regional Managing Director ME & A, Gandinnovations, said, “I have personally been participating with the SGI for 11 years now. The show has always been worth the investment for me. This year the world has been hit with an economic slowdown. Nonetheless, the number of real deals and potential deals has not slowed down for us over the last year. This tells me that the show organizers know how to advertise and promote the show very well and effectively. I look forward to year 12 with SGI.”

GSS International Group scored deals worth over 500,000 dollars at SGI. The company bagged orders for the following machines. Pola Jet 3204 DX, with 4 colours and 8 spectra Nova 256 heads; Pola Jet 3206, which comes with 6 colour and 6 spectra Nova 256 heads; and XP3204T, which comes with 4 colours and 12 Xaar 128 XL heads.

Amir Ghasser, CEO, GSS International, said, “This being our fifth year at SGI has turned out to be highly successful for us and sales have exceeded much beyond our expectations.”

applied on them. We have also relaunched the light enhancement film, which can save 30% of the power required for lighting signage. Other interesting products include the IJ380 film, which is similar to a normal sticker and can be applied on vehicles, and rear projection films, vikuiti.”

He added, “This year, we received so many inquiries during the first day of the show as compared to last year’s. We received many

visitors from Africa and other countries. We used to see visitors from GCC countries, but this year’s show saw a wider participation from other countries as well. What we found interesting in this show was that some visitors who came to our booth told us that they want to expand their business in order to compensate for the effects of the economical downturn by providing new applications.”

Amir Ghasser CEO, GSS International

3M GULF

Mohamad Skeini Sales Supervisor, Display & Graphics Business

3M Gulf showcased commercial graphics products ranging from digital print films to banners, from sign making to light enhancement solutions.

Mohamad Skeini, Sales Supervisor, Display & Graphics Business, said, “We displayed textured surface films, which can take the shape of any surface. The films are usually applied on bricks or concrete surfaces, and it gives a pain finish effect when

ME Printer January 2009

OBEIKAN TECHNICAL FABRICS

Kenan Aljazairi Sales & Marketing Manager

48

Obeikan exhibited a wide range of materials such as backlit, frontlit, cybertex, mesh, and canvas. The latest offering was the laminated fabric, which is being dubbed as an economic fabric and is more convenient for the region in terms of both price and durability, as it can be used for digital printing, eco-printing, solvent-eco and UV printing.

Kenan Aljazairi, Sales & Marketing

Manager, said, “At this year’s SGI, we signed a new partnership deal with CMYK. They will be our sole distributors in Egypt and our agent in other countries as well. We had the opportunity to meet with our Saudi customers.

We had fruitful discussions with our clients, who assured us good business in the future.”

He added, “We are focusing on the signage market in KSA and other

GCC countries. Last year, 15% of sales was achieved in the Gulf region. This year we target 20% sales in the region, particularly because we have launched new products with prices suitable for the local markets.”

OKI PRINTING SOLUTIONS OKI demonstrated the C9850 MFP, designed to ensure smooth running of workflow in enterprises and medium-sized businesses.

The company also showcased its ‘Executive Series’ range of colour printers, with a demonstration of the ES3640XF, designed for small print runs, photo printing, and content and layout proofs.

Furthermore, OKI announced a strategic partnership with Degrava systems to deliver unique solutions for high-speed label production.

The DP8500, a short run con-

tinuous label printing system, was displayed. In addition, the C830DN, projected as the smallest A3 post script printer, was demonstrated.

John Ross, General Manager, Middle East, Africa, North East of Africa, OKI Printing Solutions, said, “The C9850 MFP represents a revolution in the colour A3 MFP market, and the ES3640XF introduces unmatched levels of speed and colour and allows users to print on a broad range of different media.”

He added, “Of the leads generated, 50% belonged to UAE, 20% KSA

and the remaining was spread among other gulf countries, the levant and North Africa; this has been the trend since our previous participation.”

OKI, International Expo Consults, and ME printer joined together to bring out a newsletter for the event, ‘Show daily.” A total of 9000 newsletters were produced in a span of three days, by using two C9650HDTN printers to produce A3-size double-side printed newsletters folded as an A4 sheet before distribution.

John Ross General Manager, Middle East, Africa, North East of Africa, OKI Printing Solutions

EMIRATES COMPUTERS Emirates Computers launched the Roland VersaUV LEC-300, the industry’s first wide-format UV inkjet printer/cutter.

M. Karthik, Sales Manager, said, “Apart from our regular products, which are solvent printing machines, we have introduced UV inks printing machines. The Roland Versa UV is the first product of its kind. This product is not

aimed at the signage market but at the phototyping industry. Because of the perceived economical downslide, we’re focusing on print & cut machines.”

He added, “In terms of response, the show was good for us. One of the interesting things we noticed was the presence of a large number of African visitors.

In the coming years, we will try to

combine Roland’s North African operations with this show and invite our partners to the show.

We sold around 12 machines during this show. We showcased the ‘Poly-drop’ machine, which adds resin or graphic to give the print a doom effect. Roland has introduced a solution called ‘RWare.’ It allows anybody to get in the garment business.”

Come October meet the BEST and deal with the BIGGEST

M. Karthik Sales Manager

Buyers and Industry experts from entire Middle East, GCC, India, Pakistan & African Countries will visit the region’s only focused exhibition for PAPER, CONVERTING, NON-WOVEN & TISSUE industry.

Paper Arabia 2009 presents the perfect opportunity for the Paper Suppliers, Paper Mills, equipment, machinery and services providers to reach the PAPER and its allied markets in Middle East, Africa, and Indian sub-continent.

Paper Arabia will be the platform for showcasing the latest technologies and trend to highly potential or prospective Buyers. Host City Dubai is ideally located serving the markets of Middle East, Asian and African region.

ME Printer January 2009

49

Exhibition

SGI 2009

CANON MIDDLE EAST

Vishal Gohel LFP Product Manager Canon Business Solutions

Canon Middle East participated through its partners instead of having its own exhibition stand.

Graphic International and Multi Systems demonstrated various products from Canon.

Vishal Gohel, LFP Product Manager, Business Solution Dept., said, “As our partners are the ones who are selling our products, I personally feel that they should develop that relationship with the end-user. Graphic International offered cutters, laminators, etc, whereas Multi Systems offered software solutions as well

as media. My main focus is to get a return on investment, and I think the best way to achieve that was through our partners at a show like SGI.” He added, “We haven’t launched new products. We had a couple of new products, the iPF 810 & iPF 820, which were launched during the Termium Exhibition in Lebanon in November last year. This product is officially marketed as a CAD production device. We will have some other products coming out later this year. For this show, because of the timing, we’re using the exist-

ing range that we have. For many people, the range we’re currently showing through our partners maybe relatively unknown, and it will be a good opportunity for them to understand a bit more about these products.”

Gohel concluded, “SGI is very similar to other exhibitions I’ve done in the past. However, it’s the first time that I have seen a printing exhibition in which an entire hall was dedicated to a country, the Chinese Pavilion.

The quality of visitors at the show appeared to be high.

roll-to-roll and flatbed UV machine.

We’re receiving a lot of interest for our 5th generation UV engine.

We also showed the Fiery XF and Colorproof XF software.”

He added, “We sold all the machines at the stand. We met customers from Pakistan, India, South Africa and so on. We’ve seen some old customers and a lot of new customers. They have been responding very well to us, and we have a very big presence in the show as you can see. Our

partner, Emirates Photo Marketing, has done an absolutely fantastic job, with all of our distribution partners throughout the Middle East and North Africa. Considering the economic challenges, I think the show was good, but if there would have been a little bit more participation and more people, it would have been better. We came here expecting the worst, and we think that most of our expectations have been met.”

EFI

Frank Mallozzi Sr. Vice President Worldwide Sales & Marketing

EFI, along with its distributors and resellers, showcased solvent, UV flatbed and dye sublimation printers.

Frank Mallozzi, Sr. Vice President, Worldwide Sales & Marketing, said, “We displayed our 5-meter 5330 solvent printer, which is our flagship product and it’s been a very successful product, the 3-meter 3360 solvent, and the Vusion Pro Kit, which allows coversion of the solvent to die-sub so you can print on fabric. The QS series is a hybrid

FUJIFILM SERICOL

Tarek Bannan General Manager–Gulf Region Al Aoun Digital Solutions

FujiFilm announced two deals, selling a ValueJet to Sharjah-based Green Advertising and an Acuity Advance to Promotech.

Tarek Bannan, General Manager–Gulf Region, Al Aoun Digital Solutions, said, “This year’s show was bigger with more machines were displayed as compared to that last year. We showed the new FujiFilm Acuity Advance 2500 with new options. We sold all our machines during the show and received good response from our customers. We’ve set SGI as the show where we will launch new products in

the Middle East region. As compared to last year, the first day of SGI was a little bit slow. Some visitors were going to the old venue, but they came to the show on the second day. The third day was the busiest for us.”

He added, “The impact of the economical downturn on the UAE market is very low. I think by the end of this year, the market will stand on its feet again. The impact here, however, in not similar to what have happened in the US and European markets. Business owners here are still investing and buying new machinery.”

ALBORJ MACHINERY Alborj Machinery, together with its Italian partner La Meccanica promoted digital textile printing during the event. A host of textile inks and software from Dutch company Stork Digital were on display. Printers on display included those ideal for flags that can be printed at speeds

of up to 54 square meters per hour with 4 colours, maximum colour space with 8 colours and maximum through print with a unique 7+1 ink combination. In addition, printers suitable for several non-strength fabrics such as silk, cotton, chiffon, lycra and satin were demonstrated.

HONAZ

Homayoon Shahrestani CEO, Honaz

Honaz, the exclusive agents for Xaar PLC and Copytrax, showcased the new Roadrunner 3.2 meter wide format printer. The new printer, which uses Xaar proton series printhead, runs at a speed of 168 square meters per hour and prints with a resolution of 720 dpi.

Homayoon Shahrestani, CEO, Honaz, said, “The printer is super fast and offers high quality, and yet remains highly affordable.”

TECHNOVA IMAGING SYSTEMS Technova Imaging Systems, a manufacturer of analog and digital imaging products, participated at SGI, marketing a full range of consumables such as offset printing plates, chemicals, offset inks and inkjet, laser, and drafting media for a wide spectrum of industries.

Sanjeev Verma, Sales Leader, Middle East, Technova, said, “We have met our objectives. The number of casual visitors was low. This gave

us more time to focus on serious enquiries. In terms of response, the event was better than expected, considering the fall in demand due to the crisis.”

Bhuwan Upreti, Territory Sales Manager, Media, added, “We have launched several new products.

During the show, we were able to interact with our dealers and customers and the response has been more than satisfactory.”

VICTOR SYSTEMS Victor Systems, which offers wide and grand format digital printing solutions in the Middle East, closed several deals during the exhibition.

Ramzi H. Hawa, Managing Director, Victor Systems, said, “We have received orders for UV machines.

We have also seen good response for the Eurotech, a Turkish manufactured solvent printer. Although this brand is relatively new in this region, sales have picked up mainly because it offers the quality of

European manufactured printers but at considerably lower prices owing to the cost advantages of manpower and operations in Turkey. Therefore, it occupies a unique market position, especially in the 5 meter range and to some extent in the 3.2 meter range.”

He added, “We have also signed deals for the D-gen, which is a popular textile printer. We’ve have been observing demand for textile printing throughout Europe and

the Middle East, mainly because of its applications and environment friendly properties.”

Hawa concluded, “We were surprised at the number of orders and enquiries, in particular from Africa, especially with regard to the current situation. I think the customers realize the importance of paying the right price for a product that will provide them with the advantages of both quality and price.”

Ramzi H. Hawa Managing Director Victor Systems

One-Stop-Shop for Printers Total efficiency; a true story

Ruwi Modern Printers in Sultanate of Oman invests in top of the line equipment from Emirates Trans Graphics

Digital Laser Color Printer LD-6500 Advanced digital printing system for professional graphics imaging industry

PlateRite 4300S

Mohammad Al Hashimi, Managing Director, Emirates Trans Graphics, with Ravindra Dauria, MD/CEO, Ruwi Modern Printers, Sultanate of Oman.

Thermal Plate Recorder High-quality thermal CtP for 4-page presses

Cylinder Screen printing press High Speed Automatic Press

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ME Printer March 2009

In focus

52

Gulf Pack & Gulf Print

Exhibitors pin high hopes for the regional print industry in the run up to Gulf Pack and Gulf Print 2009, to be held from 6 to 9 April

“Gulf Print is catering specifically to the growth in the Middle East Print market through an international format ” Sue Rothwell Group Event Director Fairs & Exhibitions

The Gulf Pack and Gulf Print 2009 exhibitions will run side by side at the Dubai Airport Expo Center from 6–9 April 2009. Fairs & Exhibitions, the organizers of the events, has confirmed the participation of several new exhibitors and increase in exhibition floor space.

A new addition to the exhibition format is the Label Summit Middle East, targeted at reflecting the rapid development of label technology in line with the growth of the packaging market in the Middle East.

An informative seminar and workshop program is being organized. The Thought Leadership Program, which includes planetary sessions, case studies and workshops, is aimed at addressing all aspects of the business of printing and packaging. The conference program will feature independent and high profile guest speakers addressing key business issues surrounding the printing, packaging and labeling industries.

“Gulf Print provides a wonderful opportunity to meet with suppliers, customers and other stakeholders across the region. Gulf Print is catering specifically to the growth in the Middle East Print market through an international format and specific targeting of regions that are experiencing the highest market growth” says Sue Rothwell, Group Event Director, Fairs & Exhibitions.

HEIDELBERG

Mazen Wafic El-Tibi Heidelberg Middle East

ME Printer March 2009

Heidelberg Middle East, along with its partners Gallus, MacDermid, LSM, Solema, IST METZ, and Fidia International, will be demonstrating at booth E210 a range of printing innovations and a full range of applications relevant for commercial printing, including the Anicolor technology that delivers the best possible quality and colour stability throughout a print run by controlling ink

volumes across the entire sheet without ink zones.

“Gulf Print is an exceptionally important exhibition for Heidelberg Middle East as it allows us to bring in the technology for Middle East printers who are unable to visit us at the major European exhibitions,” says Mazen Wafic El-Tibi, Heidelberg Middle East.

Heidelberg will be focusing on promoting Prinect, the Print Shop Workflow, along with Prinect modules: Prinect MetaDimension, Prinect Signa Station, and Prinect Press Center. Other products on display will include the Suprasetter A52 with Auto Top Loader (ATL), Speedmaster SM 52-5, Eurobind 1300, Stahlfolder Ti 52, Polar Cutting System R-115, TLM Lamination 52, Solema Conveyor System, and Eletta & Nimbo MP from Fidia.

The company will also showcase its service portfolio, which includes Systemservice, Saphira, Print Media Academy, and Remarketed Equipment.

53

In focus

SGI 2009

GIFFIN GRAPHICS Giffin Graphics, which is participating for the third time at Gulf Print, is planning its largest ever stand (totalling 539 m2) to showcase its collection of printing and binding supplies and equipment and to service its principle suppliers.

“Large trade exhibitions play an integral role in an industry such as ours as they provide a forum for us suppliers to showcase our products, which can sometimes be quite large and bulky and difficult to mobilise, to our customers in a single location,” said Najib Awad, Deputy General Manager–Sales for Giffin Graphics.

He added, “We first participated in Gulf Print following requests from our principle suppliers who had noticed the increase of popularity of the exhibition. As a UAE headquartered company this region is our prime

market and of course the Middle East is also of key importance to our principal suppliers.”

At the previous edition of Gulf Print in 2007, Giffin exhibited a variety of equipment that it sold at special trade prices. In 2009, Giffin hopes to build on their 2007 success and meet with a variety of show visitors.

“We will be inviting all our customers, both current and potential, to visit us at Gulf Print. We would like to meet with visitors who are willing and ready to make decisions and finalize deals throughout the exhibition.

In saying that, we also appreciate the opportunity provided by Gulf Print to meet with visitors who are curious and ask smart questions that can guide us in our future work,” said Alexandre Najem, Manager–Dubai & Northern Emirates Branches of Giffin Graphics.

DYNAGRAPH

ME Printer March 2009

Antoine El Kara Vice President Dynagraph for Printing Industry

54

Dynagraph for Printing Industry will co-locate with Xerox at stand number E430 to mark the significance of a Value Added Reseller Agreement recently signed by the two printing specialists. The November signing of the Agreement saw Dynagraph appointed as Xerox’s Value Added Reseller and Partner for the Graphic Arts Sector, positioning the cutting edge printing technology provider to supply print providers with a portfolio of Xerox’s digital products, workflow solutions and business development support.

“Gulf Print is recognised as being the leading regional graphic arts exhibition in the Middle East region and we are looking forward to neighbouring Xerox on the exhibition floor,” said Antoine El Kara, Vice President of Dynagraph for Printing Industry. “The Middle East is has been our market for over 30 years and it is better placed than any other region to leverage on the large European printing market. The printing standard it offers matches that of any European packaging, book, magazine or commercial printer.

Dynagraph will showcase a series of hardware as well as software solutions that can be perfectly integrated in offset and digital environments in connection with xerox’s range of production equipment, in addition to products from vendors such as Manugraph India, DuPont de Nemours, Ferag, Winkler + Dunnebier, Edelmann Graphics, Lamina Systems, Gidue, Hoecker

Visit

Polytechnik, and HELL. A range of software solutions from Woodwing, Novavision, Tell, Fujifilm, and Dalim will be demonstrated.

The manroland 50 will make its debut at the show. The Roland50 can run 0.04 millimetre light-weight papers as well as boards up to a thickness of 0.8 millimetres.

It is equipped with double-size printing cylinders and transferters, particularly important for thicker substrates. The Roland 50 ensures stability and precision through its cast side frames and offers the press officer, ease of use of the press and a simple operation through the integrated PressPilot functions.

In prepress, the focus will be on the release of the Brillia PRO-V Violet chemistry free plates in the region. The new semi-automatic Fujifilm Luxel V-8 platesetter with inline punch on display can run Violet Photopolymer plates as well as the new PRO-V Violet chemistry free plates. The V-8 is an internal drum platesetter that can produce 32 B1 photopolymer plates per hour at 2,400dpi. It includes a landscaped and portrait plate loading for maximum printing press support, a violet imaging for ease-of-plate handling and lower cost of ownership, eight multiple resolutions supported from 1200 to 3657-dpi and supports line screens up to 200lpi.

In post press, a ZU 804 Kolbus gathering unit will be showcased. The ZU 804 is equipped with the opto-electronic section detection system and ATC automatic section thickness control which ensures a smooth production. In addition to an automatic loading and unloading of the machine, the cascade control also enables a reject discharge to be used. Separation is performed using the drum principle. All operating elements are easily accessible in the gantry frame.

A laminating machine, Autobond Mini 76 TH will be demonstrated. With a maximum speed of 60 meters per minute, the thermal laminator can handle sheets of

at stand E130

size up to 76x102cm and 90 gsm to 650 gsm in weight.

The laminator is of heavy-duty construction that uses 25 mm steel side plates with 150 x 75 mm steel support beams. The roll of film is mounted on a quick-change airshaft and has a trim slitter and perforating mechanism. The rollers are heated with a sophisticated Swiss

made temperature control unit.

An MBO combi-folding machine K760-4 SKTL will equally be in operation with a maximum format size of 76x108cm.

Another highlight will be the world premiere of the Astel EL book sawing machine from Meccanotecnica.

BOBST Bobst will be promoting a range of products for the packaging industry, in particular, the Bobst Autoplaten Diecutter Novacut 106 and Folder-Gluers Visionfold 50/80/110, which according to the company will cover most of the customer requirements for the folding carton packaging industry in the Middle East.

The Novacut 106 offers matched rigidity, double cam

gripper bar advance, supremely accurate register systems, integrated CUBE electronics, Centrline, and comes with optional Hotplast systems for diecutting plastics, high running speeds, short changeover times, and easy operation. The Folder-Gluers Visionfold 50/80/110 enables the production of over 100 different box styles.

Technotrans, a leading system supplier for the offset the spinclean.d, a unique dampening solution cleaning printing industry, will be presenting at stand E475 a system that uses the centrifugal force to separate the wide range of efficient solutions for optimizing print dampening solution from the contaminants without production in an economic and environmentally the need for consumables. friendly manner.

High throughput capacities ensure reliable and efOne of the highlights at the Technotrans booth will be ficient cleaning, making the spinclean.d suitable for the range of enhanced dampening solution fine filtra- cleaning large amounts of contaminants, as are found tion systems. The powerful filtration and cleaning units in contemporary web offset printing. help to reduce machine downtime, costs for additives Other products include individually configured soluand IPA, and help to keep the dampening solution tions for efficient and reliable ink supply systems. By cycle perfectly clean and decontaminated–from the taking full advantage of the benefits an automatic ink tanks to the trays of the printing units. supply system offers, printers spend less time handling The company will also show the beta.f, a fine filtration tins, removing skin or residual ink from the ducts, and system for medium and large-format sheetfed offset have more time to focus on the quality and realization presses. In addition to alpha.f and basic.f, this suc- of the job. Because the ink cartridges used for sheetfed cessful technology is being adapted to the required presses contain less than one per cent of residual ink Reduce costs,of earn morepresses. money – while protecting the environment. cleaning capacities smaller-sized after the dispensing process has been completed, no For web offset presses, Technotrans will be presenting additional ink is wasted.

eco.nomics innovative cleaning systems

automatic ink supply systems

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Taiwan-based Univacco Technology, a leading supplier of stamping foils, will showcase a new product called seamless holographic foils at booth C310C; the foils.

“Seamless,” a trend of holographic foils in the industry, can be wildly applied to label and packaging boxes and make products shine. In seamless holographic foils, the dark areas on the foil surface cannot be

detected easily. Moreover, seamless holographic foils can be produced in the form of hot stamping foils and cold foils. According to the company, these foils help printers increase process efficiency, decrease the waste of semi-finished printing, and facilitate printers to organize plates in the process.

technotrans Middle East FZLLC

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technology and services Phone +971 (0) 44 28 06 56 Fax +971 (0) 44 28 06 57 e-mail: niels.siegel@technotrans.com http://www.technotrans.com

ME Printer March 2009

FOR SHEETFED · WEB OFFSET · NEWSPAPER PRINTING

TECHNOTRANS MIDDLE EAST

55

In focus

SGI 2009

PCM Sharjah-based PCM, a provider of automated materials handling system solutions, will be exhibiting at Gulf Print for the first time, aiming to increase the company’s customer base in the region. PCM offers consultancy, design, manufacture, installation, commissioning and maintenance of integrated solutions for automated materials handling systems and bulk materials handling solutions.

The company supplies a comprehensive range of products from standard design to custom-design materials handling system as well as total control systems, tailored to suit different budgets and specific requirements of customers. The products can are broadly classified into conveyors, labelers, stretch wrappers, flow wrap machines and color label printers.

ZECHINI Zechini, an Italian-based manufacturer of graphic arts machines suitable for small and medium-sized companies, will be marketing a range of bookbinding and converting machines at booth C370.

The gluing machines of the Roby generation–Roby Junior, Roby One and the new automatic casemaker “Roby 1800” Roby 1800–can produce a wide variety of products such as one piece cover loose leaf, three or more pieces covers, game boards, labels or photos on covers, display easels, photo albums and much more.

The Roby Junior is suitable for short run hard covers, case making, loose leaf, offering all the flexibility with it’s all inclusive components in a single unit; hot and cold gluing, multi-piece board feeder and semi-automatic turning-in capabilities.

The Roby One, among Zechini’s best seller machines,

offers new options and features that provide higher versatility and multifunctionality than ever before. The machine can now be used to produce passports, photo albums and children’s books.

The new Roby 1800 can produce three piece covers, with rigid or flexible spine, files, lining-in and special jobs. This machine adopts an automatic feeding system for paper, and an automatic positioning device for cardboard, which enables the production of book covers, calendars, hanging calendars, files etc.

The Vip Book Line comprises a sequence of machines for the different phases of book processing: it starts with the Vip Press end paper, followed by the Vip Gauze and the three knife trimmer. Then comes the Vip Ribbon, which is used to insert the ribbon in the middle of the book, followed by Vip Banding, Vip Round, Vip Case and Vip Forming.

ME Printer March 2009

SHUTTLEWORTH BUSINESS SYSTEMS

56

Shuttleworth, a UK-based supplier of management information systems to the print and packaging markets, is set to exhibit at Gulf Print as part of the company’s expansion into the Middle East. Shuttleworth has already established a firm foothold in the Indian graphic arts market with its powerful, fully integrated Management Information System which is designed specifically for the print and packaging industry. The Shuttleworth MIS provides strong support for both carton and label printers as well as traditional litho printers covering all of the key elements of MIS as well as supporting the emerging JDF/JMF technologies.

“We already have customers in both Dubai and Kuwait; therefore, we recognize the increasing importance of the print and packaging market in the Middle East,” says Paul Deane, Joint Managing Director of Shuttleworth Business Systems.

At Gulf Print, Shuttleworth will launch the first ever real time MIS data application for the Microsoft Vista sidebar which runs independently of the printer’s MIS, thereby enabling business owners to access their key business information in real time from anywhere in the world via

Visit

the Internet. Users will no longer be required to remain logged into the Shuttleworth MIS System to access this key business information. All they require is access to the Internet.

Deans explains, “The software has been designed so that it can be available as a ‘gadget’ in a Vista Sidebar, in a browser or in its own application. What this means to the user is that they can now be kept up to date with the day to day activity in their business from anywhere in the world through their Vista Sidebar provided they have access to the internet. The user is also able to custom design what type of output tools they would like to use such as graphs, dials, histograms and so forth and specify criteria parameters around specific data so that they are alerted when these parameters are reached.”

He adds, “This means that if a press speed falls below a level the user has specified the data can provide alerts such as a pop up warning messages, email notifications, colour changes or sound an alarm. The benefit to the user is that this now brings actual real time management information straight to the user’s desktop to enable them to be far more proactive in their decision making.”

at stand E130

HIFLEX HIFLEX, a global software solutions provider specializing in the print and media industries and JDF networking and integration, will be showcasing HIFLEX products including the HIFLEX Management Information Service (MIS); HIFLEX MIS as one of the very first Management Information Systems world-wide has been JDF certified by the CIP4 Organization (International Cooperation for the Integration of the Processes in Prepress, Press and Postpress Organization) and PIA/GATF (Printing Industries of America/Graphic Arts Technical Foundation). This JDF certification includes the following categories: MIS to Prepress ICS (JDF 1.3

Level 2), MIS to Conventional Printing-Sheetfed ICS (JDF 1.3 Level 2), Base ICS (JDF 1.3 Level 2), JMF ICS (JDF 1.3 Level 2), MIS ICS (JDF 1.3 Level 3).

Other products include the HIFLEX Print Support and its open Web2Print System called HIFLEX Webshop. HIFLEX Print Support is a high-performance web-based eProcurement System for print and media purchasers that provide a highly developed tool to organize the process of print procurement more efficient. HIFLEX Webshop is a useful tool for every print shop that would now like to enter into web commerce and take advantage of the huge market potential.

SCREEN Screen, which is among the world’s leading manufacturers and suppliers of system components for the prepress and printing industries, will showcase a range of PlateRite platesetters at the Xingraphics (C380), Ali Alhashemi (E160) and Emirates Trans Graphics (E230) booths.

The PlateRite 8000 series produces quality plates driven by the latest Trueflow Rite SE workflow. Screen international sales manager Mark Sherman says, “The Middle East is still seeing considerable demand for high quality print, and printers will be coming to Gulf Print in search of the type of high quality equipment to achieve that. Screen is partnering with three excellent and well respected companies at Gulf Print, and visitors will be inspired by the variety and flexibility of the machinery and workflow as they experience it live on the booths.”

The PlateRite 8000 series is targeted at visitors from the print, packaging, retail, logistics and food and beverage sectors.

Sherman adds, “The PlateRite 8800 is the flagship model and is particularly suited to users with above average plate requirements, and also has the added advantage of being able to image a range of smaller plates. The PlateRite 8600 has increased flexibility and an interesting feature is that productivity can be upgraded as the workload grows. The PlateRite 8300 is more than capable of meeting the needs of the medium sized printer that has a range of different format presses. The entry level PlateRite Niagara 8200 is an affordable CtP system that has been designed to bring the benefits of digital plate production to everybody.”

ESKOARTWORK

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particularly when used along with an Esko Cyrel Digital Imager (CDI) flexo plate setter and an Esko Kongsberg cutting table Walter Dhooge, EskoArtwork’s EMEA Sales Manager, says, “In printing today, successful companies continuously push the limits of efficiency and strive to adopt the best operational practices to create value and remain competitive. It is EskoArtwork’s mission to support customers in connecting the systems, the software and the hardware, as well as the people and information assets available to them and effectively make them work together these into high-performance workflows” He adds, “Gulf Print has always been a great show for EskoArtwork, as it combines both printing and packaging solutions under one banner and has become one of the leading exhibitions in this region. The Middle East is an important market for EskoArtwork and we welcome the opportunity to present to visitors our broad range of workflow solutions.”

ME Printer March 2009

EskoArtwork, a global supplier and integrator of innovative solutions for packaging, commercial printing and professional publishing, will showcase at booth W480 a comprehensive range of workflow solutions that enable commercial printers and packaging companies to operate more efficiently.

The company, which will be exhibiting in partnership with its distributor ITM, will be focusing on promoting automated workflows for packaging pre-production and commercial printing.

At the show EskoArtwork will demonstrate version 7.4 of ArtiosCAD, a highly popular structural design software for packaging design.

The Digital Flexo Suite is a software solution targeted at flexo plate room operations with the objective of complete automation of flexo plate production. The collection of EskoArtwork’s plate making software, designed specifically for the imaging requirements of the label and tag industry, offers significant cost savings through automated flexo plate optimization,

57

Jobs Situations Wanted Polar Professional Operator.

Indian Male, Age 44, with more than 15 years experience in as professional cutter polar e and x models and 8 years experience in binding related field, Seeks for good position.

Production Manager BE Printing Technologist, Age 34, Indian Male, presently working as Asst: Production Manager in a leading Printing Press in Dubai with 10 years of experience in India and Dubai. Seeks for suitable job in Advertising/ Printing Industry in the capacity of Production Manager/Coordinator/Controller.

Please call 050 9768752 (or) Email: dhinu_chandran@rediffmail.com.

Email: a4murali@yahoo.com CTP Operator.

Indian Male (from Kerala), 30 years with 6 years experience in CTP operating system, especially in HEIDELBERG CTP System. Good knowledge in all concepts of pre-press techniques, Making PDF files, Preflighting, PDF editing, trouble shooting, page lay outing according to printing (mounting) and color management.

Ready to relocate anywhere in Middle East. Kindly contact: pookodan5@yahoo.com for further details.

Egyptian holder of B.S.C Applied Arts in printing, publishing and packaging with 6 years of experience at major digital printers in Egypt and Libya. Currently working as the product support engineer and sales manager in Prime advertising company in Egypt – the sole agent of Obeikan technical fabrics company in K.S.A – operated Vutek Ultra Vu 2360, Roland FJ50, and Vutek Ultra Vu 3360-4c. Have ability to design on Photoshop, CorelDraw and freehand. Have good command of English.

Production Manager

Contact: + 2 012 29 229 78 / Email: kingnothing_2002@hotmail.com

33 yrs, Indian Male, seeks position of Print Production Manager or any suitable position. Email: kavurusr_75@yahoo.co.in or Contact: +966 551219473.

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place Tel: +971 4 391 1210 Fax: +971 4 390 9561 classified@meprinter.com

Product Support Engineer

visit http://www.hotandcreative. com. Mobile: +2 012 873 2269.

E-mail:ahmadaljurany@yahoo.com Printing Production Executive With Diploma in Printing Technology, with Dubai Experience and on transferable visa seeks for Suitable Job Please Contact +971 50-1894236.

Production Manager / Assistant Production Manager Printing & Publishing Industries, 16 years of experience in production, estimation and client servicing seeks job opening in the same industries, for further Details Contact - 00971 50 5024708 (UAE) / Email: pramod3021@yahoo.co.in Prepress / Production Manager 12 Years experience in India and Gulf in Newspaper, Commercial and Security Printing Organizations. Well conversant with latest workflows, software’s, CTP’s, Web fed and Sheetfed machineries. Actively involved in Quality projects.

Email: kausik1974@rediffmail.com Technical Operator

Print Production Manager 43 yrs, Indian Male, Graduate in Printing Technology, with 24 yrs Experience in Offset Printing, Packing and Production Management seeking for a good position.

Contact: vinayaksansare@yahoo. com.au.

Art Director/Senior Designer I have 10 years of experience in produce Print Materials; looking for a good opportunity especially in Arab Gulf Area for more info please

My name is Sameh Sobhy, with more than 6 years experience in the filed of rebuilding of second hand machinery for rotogravure cylinder making and other service (chemical analyses for plating tanks looking for a good opportunity. Contact - Email: samehkhala@yahoo.com / Tel: 00202 22411238 / Mobile: 002 0124131327 Large Format Printer Operator Allan G. Ramos, Filipino, looking

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for a job as a Large Format Printer Operator. Knowledgeable for indoor and outdoor machines, preparing file and knowledge how to use software’s such as Adobe Photoshop, Corel Draw, Illustrator... contact no: 050-7358466 or email at aljanmari@gmail.com Graphic Designer 28yrs, Pilipino Male, with 10 yrs of experience in graphic designing.

Email: francisfranco10@yahoo.com Heidelberg Offset Printer 34yrs, indian Male, with 10 yrs of experience in Printing. contact no: 055-3655940 or Email: samlal101@yahoo.com Specialist Electrical Engineer 14 years experience Specialist Electrical Engineer for installation and maintenance printing and finishing equipment, specially for Heidelberg products as i was working for 10 years at Heidelberg agency, well trained , world wide experience ,hard worker, like to be a part of team work, logic thinking, also got skills to work for sales or marketing, looking for overseas job preferred at Australia or NZ for an agent , second hand dealer or print shop, contact me on email for detail CV .

Email: yasser.farghaly@gmail.com / Contact: +20123210757.

Senior Graphic Designer/web designer Media relation, with more than 5 years experience looking for a stabile good reputation company.

Email: onlyme10002000@yahoo. com, Tel: 00968 99812946 Graphic Designer Tunisian women, with 14 years experience in Flexible Packaging Company. Presently Working in Pre-print department, specialist in Photo-engraving steps before engraving cylinders with well qualified and wide knowledge in the Helio-Printing domain.

Expertise in Adobe Photoshop, Illustrator and Art-Pro. Practice good Arabic, French and English seeks for a good opportunity.

For detailed CV Please contact: +216 22 616 180 / E-mail: chema. baklouti@yahoo.fr.

Printing supervisor/ Lithographer/ Typographer Savvas Gavras, Greek, with 12 years of experience as Printing supervisor - Lithographer – Typographer with good knowledge on Printing Procedure (Heidelberg GTO 52 single color and 4 color plus varnish, Alcolor , Heidelberg SPEEDMASTER 52 , 72, and 102 with or without CPC 2 or 4 color and multi color with coater ,with

Having trouble finding the right employee for your print operations?

Check out our classifieds section or log on to www.meprinter.com/EN/Jobs

perforation and numbering system, Roland Praktica with alcohol dampening system, 1 & 2 colors, Classic Heidelberg Letterpress for printing, cropping (shaping paper) and numbering) and Cutting Machines (Polar-Mohr EM 76-115 and all previous models, Adast Maxima 82 and all previous models, Perfecta). Have good command of English.

For detailed CV Please Contact: +30 697 2 440 540 / +30 210 49 75 995. Email: savgav@yahoo.com.

General Manager / Senior Management Position 46 yrs, Indian Male, qualified in printing technology with 20+ yrs experience (10 yrs in the Middle East in Senior Management positions). Vast experience in commercial offset printing, design & production management, HR, Commercial functions. Can independently manage a printing press / company, Contact Email: s_nagan@yahoo.com / Mobile: +971-50-8917284.

Printing Engineer Indian Male, Age 34, 9 years experience in Pre- Press & Production department. Presently working as a Production Officer in C.T.P Dept at Info media India Limited (Previously known as Tata Press Limited) Mumbai.

Education Background: “Diploma in Printing Technology” Seeks for the good position. Contact Mobile: +919869369209 / +91982025447.

Email: vivek.nagar2@gmail.com Heidelberg press operator UK based Heidelberg press operator seeking employment in the Middle East. A fully qualified, apprenticed, sheet-fed litho printer who has 28 years experience in the printing industry. Ideally seeking employment within a Company using modern Heidelberg 102 or 74 SpeedMaster presses.

My personal profile and strengths are as follows:A mechanically inclined, clean and organized printer who is used to working in a fast paced, deadline driven environment. Meticulous in

Remarketed equipment

approach with strong communication skills and an excellent eye for detail. Will always Endeavour to produce work quickly and consistently to a high standard.

Excellent references available, written or verbal if required. Contact to Steve at sfbw@hotmail.co.uk Printing Press Supervisor A Saudi male, 39 years old, holding a vocational degree in offset printing, has 23 years experience in printing as a printing technician, and is currently working as a printing press supervisor in Saudi Arabia. Seeks for a suitable job in Saudi Arabia or other countries.

Please call: +966 55 4107278. Email: alasmary@kacst.edu.sa Print and Advertising Marketing and Sales

Remarketed equipment available for sale Heidelberg SORMZ, 2 Colours 52x74 machine, 1999 Model.

Heidelberg SORMZ, 2 Colours 52x74 machine, 1996 Model.

Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1992 Model.

Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1998 Model.

Heidelberg GTO 52-1, Single Colour 36x52 Machine, 1992 Model.

Solby 10 Clamps, perfect binding machines, 1986 Model.

A Syrian male, holding a Diploma, with 6 years experience in Print and Advertising Marketing and Sales from Abu Dhabi, Syria and Saudi Arabia. He has good communication skills, Seeks a suitable job in Print and Advertising Marketing and Sales in the UAE. Please call: +963 956418684. Email: hossam_hossam_33@yahoo.com Printing Engineer Egyptian male, a print graduate from Helwan University in Cairo, with 7 years experience as a printing engineer, and is currently working in web offset printing in Saudi Arabia, seeks a suitable job as a printing engineer in Saudi Arabia or any other country.

Please call: +966500991425. Email: waleed_arts@hotmail.com

Vacant Positions Heidelberg Gulf Est. Mr. Mahmoud Mustafa Remarketed Product Manager P.O.Box 34133 Dubai - UAE Tel +971 4 3477720 Ext. 174 Mob +971 50 424 7080 mahmoud.mustafa@heidelberg.co.ae www.heidelberg.com

Digital Production Press Operator with knowledge and experience of digital color printing, prepress, color quality and workflow applications. Required for a digital print company in Dubai. Email us jobs@imcadvertising.com or call us at +971 4 3671228.

Professional Binder / Operator

with 3 years knowledge and experience in printing press required for digital print company in Dubai.

Email us jobs@imcadvertising.com or call us at +971 4 3671228.

PDHco as a printing company is looking for a skilled operator to work with KBA-Rapida105U-4colors printing machine in Iran. Our site is located near to Tehran. The contract period will be within 6 to 9 months. Our employee will receive sufficient salary and free accommodation during our contract period. Please send us your resume to this address: info@pdhco.com or Contact : +98 21 660 42 700 Sales Coordinator/Client Service Executive, with experience, in digital printing, required. Email: reprojobs@gmail.com Digital Prepress Operator, with exp., of digital work flow, required for a book printing Co. CV: singh@orientalpress.ae GTO Printer, Designer required for a printing press. Please contact +971 50 5372742 / Fax +971 6 5347201.

Supervisor, with 2 years UAE exp. in a printing press, required. Fax +971 4 3343247.

GTO Printer, with experience, required for a printing press in Sharjah. Call +971 50 6772131.

Equipment WANT TO BUY We are urgently looking for the following machines: 1. Heidelberg SpeedMaster SM 74-2 or 74-2 P from 2000+ 2. Heidelberg SpeedMaster SM 74-4 H 3. Planetas: 1-Planeta super variant p 47-3 straight conv..damp..

2-Planeta super variant p44-5/6 straight conv... damp... quantity tow machines 3-Planeta variant p44-3 straight conv...damp.. age 1980/3 4-Komori sprint l 425bp all unit run register conv...damp...age 1979/tow 1983 4. Slitter-Rewinder for Paper and other Flexible materials (Working width 1500 mm - 2500 mm) 5. Hot Foil Stamping Machines Please send only offers with

pictures (high quality) and Prices and if possible with location.

Contact: +49(221)-17914309. Email: info@ppmachinery.com Book binding machine -Osako saddle stitcher 368, 1990~2000 -Yoshino Perfect binder, 24gatherers, 120type binder, Yst2700 trimmer, 1990+ -Muller Martini perfect binder : 30 gatherer,28 clamp biner,speed 15,000 Book/hour -Muller Martini Prima 6+1, 1997+ -Kolbus Hardcoverline,1995 onward -Stahl TSH70 delivery system -Kolbus casemaker DA or Horauf BDM late of 1980’S -Gietz Hot stamping machine FE800(780~820) -Stahl folding machine,TF 66/78 (4/4/4,6/4/4,6/4/2) Contact Person: Shin.M.C Contact: +82-2-562-2723 / Fax: +82-2-562-1098 Printing machine -Heidelberg SM/CD102-5, 2000+ -Komori L440SP (4/4), 2003+

M i d d l e

E a s t

-Label press, web width 250mm, intermediate, Lintec, Hicari, LR etc - Miykoshi business form printing press, MVF18, 8 colors, 3 rolls, 1995+ Taiyo business printing press “TOF” model -Ryobi 3200PCX -Commercial web press: Komori, Mitsubishi

Machinery for Sale HEIDELBERG SM 74-4H 4 colors, Year 1998, CPC 1.03 CPtronic Alcolor Impressions: 170 mm. Automatic wash-up for rollers, blankets and impression cylinders High Pile delivery Contact: +34 93-200-4433, E-mail: fdec@oraf.net Printing machine -Heidelberg SM/CD102-5, 2000+ -Komori L440SP(4/4), 2003+ -Label press, web width 250mm, intermidiat, Lintec, Hicari, LR etc -Miyakoshi business form printing press, MVF18, 8 colors, 3 rolls, 1995+ -Taiyo business printing press “TOF” model -Ryobi 3200PCX -Commercial

P r i n t

web press : Komori, Mistubishi Book binding machine -Osako saddle stitcher 368, 1990~2000 -Yoshino Perfect binder, 24gatherers, 120type binder, Yst2700 trimmer, 1990+ -Muller Martini perfect binder : 30 gatherer,28 clamp biner,speed 15,000 Book/hour -Muller Martini Prima 6+1, 1997+ -Kolbus Hardcoverline,1995 onward -Stahl TSH70 delivery system -Kolbus casemaker DA or Horauf BDM late of 1980’S -Gietz Hot stamping machine FE800(780~820) -Stahl folding machine,TF 66/78(4/4/4,6/4/4,6/4/2) Contact : +82-2-562-2723 / FAX: +82-2-562-1098.

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

Services & Consumables Camel Bee 3D Solutions A leading 3D Solutions Freelancing Team dealing in 3D Imaging, Animations, Presentations, Advertisements etc. with high professionalism, reasonable and competitive rates.

Please Contact +971 50 5998446 / +971 50 2720325 for more details.

C o m m u n i c a t i o n

Tel: +971 4 391 1210 Fax: +971 4 390 9561 classified@meprinter.com

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‫ﻗﺴﻴﻤﺔ ﺍﺷﺘﺮﺍﻙ‬

.‫ﺍﻟﺮﺟﺎﺀ ﺇﺿﺎﻓﺔ ﺍﺳﻤﻲ ﺇﻟﻰ ﻗﺎﺋﻤﺔ ﺍﳌﺸﺘﺮﻛﲔ ﻟﻌﺎﻡ ﻛﺎﻣﻞ‬ :‫ﺍﳌﺴﻤﻰ ﺍﻟﻮﻇﻴﻔﻲ‬ :‫ﺍﻻﺳﻢ ﺍﻟﻜﺎﻣﻞ‬ :‫ﻧﺸﺎﻁ ﺍﻟﺸﺮﻛﺔ‬

:‫ﺍﺳﻢ ﺍﻟﺸﺮﻛﺔ‬

:‫ﺍﻟﺮﻣﺰ ﺍﻟﺒﺮﻳﺪﻱ‬

:‫ﺍﻟﻌﻨﻮﺍﻥ‬

:‫ﺍﻟﺪﻭﻟﺔ‬

:‫ﺍﻟﻮﻻﻳﺔ‬/‫ﺍﳌﻨﻄﻘﺔ‬

:‫ﺍﳌﺪﻳﻨﺔ‬

:‫ﺻﻨﺪﻭﻕ ﺍﻟﺒﺮﻳﺪ‬

:‫ﻫﺎﺗﻒ ﻧﻘﺎﻝ‬

:‫ﻓﺎﻛﺲ‬

:‫ﺭﻗﻢ ﺍﻟﺘﺤﻮﻳﻠﺔ‬

:‫ﻫﺎﺗﻒ‬

:‫ﺍﳌﻮﻗﻊ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬

:‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬

‫ﻃﺮﻕ ﺍﻟﺪﻓﻊ‬ (‫ )ﻟﻠﻤﺸﺘﺮﻛﲔ ﺩﺍﺧﻞ ﺍﻹﻣﺎﺭﺍﺕ ﻓﻘﻂ‬ME Printer FZ LLC ‫ﺷﻴﻚ ﻣﺼﺮﻓﻲ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ‬

‫ﲢﻮﻳﻞ ﺍﳌﺒﻠﻎ ﻋﺒﺮ ﺍﻟﺒﻨﻚ‬

ME Printer ‫ﺣﻮﺍﻟﺔ ﻣﺼﺮﻓﻴﺔ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ‬

ME Printer FZ LLC- A/C# 0079-183781-001 - Emirates International Bank - Jumeira Branch – Dubai UAE - SWIFT # EBILAEADJUM ‫ ﺍﻟﺒﺤﺮﻳﻦ‬،‫ ﺩﻳﻨﺎﺭ‬١٨ ‫ ﺍﻷﺭﺩﻥ‬،‫ ﻟﻴﺮﺓ‬٥٤,٠٠٠ ‫ ﻟﺒﻨﺎﻥ‬،‫ ﺟﻨﻴﻪ‬٢٢٥ ‫ ﻣﺼﺮ‬،‫ ﺭﻳﺎﻝ‬١٨٠ ‫ ﻗﻄﺮ‬،‫ ﺩﻳﻨﺎﺭ‬١٤٫٥ ‫ ﺍﻟﻜﻮﻳﺖ‬،‫ ﺭﻳﺎﻝ‬١٨٠ ‫ ﺍﻟﺴﻌﻮﺩﻳﺔ‬،‫ ﺩﺭﻫﻢ‬١٨٠ :‫ ﺍﻹﻣﺎﺭﺍﺕ‬:‫ﻗﻴﻤﺔ ﺍﻻﺷﺘﺮﺍﻙ ﳌﺪﺓ ﻋﺎﻡ ﻛﺎﻣﻞ ﻟﻜﻞ ﺩﻭﻟﺔ ﺣﺴﺐ ﻋﻤﻠﺘﻬﺎ‬ ‫ ﺩﻭﻻﺭ‬٥٠ ‫ ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ‬،‫ ﺭﻳﺎﻝ‬١,٨٠٠ ‫ ﺍﻟﻴﻤﻦ‬،‫ ﻟﻴﺮﺓ‬١,٣٥٠ ‫ ﺳﻮﺭﻳﺎ‬،‫ ﺭﻳﺎﻝ‬١٨ ‫ ﹸﻋﻤﺎﻥ‬،‫ ﺩﻳﻨﺎﺭ‬١٨

.‫ ﺃﺳﺎﺑﻴﻊ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺃﻭﻝ ﻧﺴﺨﺔ‬٦-٤ ‫ ﻭﺍﻻﻧﺘﻈﺎﺭ ﳌﺪﺓ‬،‫ﺍﻟﺮﺟﺎﺀ ﺇﻋﻼﻣﻨﺎ ﻋﻨﺪ ﺍﻟﺪﻓﻊ ﻋﻦ ﻃﺮﻳﻖ ﺍﻟﻔﺎﻛﺲ ﺃﻭ ﺍﻟﺒﺮﻳﺪ ﺃﻭ ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬

P. O. B o x 5 0 2 1 8 3 - D u b a i - UA E , Te l : + 9 7 1 4 3 9 1 1 2 1 0 , Fa x : + 9 7 1 4 3 9 0 9 5 6 1 , E m a i : s u b s c r i b e @ m e p r i n t e r. c o m , w w w. m e p r i n t e r. c o m

‫ﻣﺸﻜﻠﺔﻭﺣﻞ‬

‫ﺇﻧﺘﻘﺎﻝ ﺍﻟﺤﺒﺮ ﻣﻦ ﻭﺟﻪ ﺍﻟﻔﺮﺥ ﺍﻟﻤﻄﺒﻮﻉ ﺍﻟﻰ‬ ‫ﻇﻬﺮ ﺍﻟﻔﺮﺥ ﺍﻟﻌﻠﻮﻱ )‪(Set Off‬‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﻻ ﺷﻚ ﺃﻥ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴﺖ ﺗﻌﺘﺒﺮ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻄﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻲ ﺗﺸﺘﻤﻞ ﻋﻠﻰ ﺟﻤﻠﺔ ﻣﻦ ﺍﻟﻤﺘﻐﻴﺮﺍﺕ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﻠﻬﺎ ﺣﺼﺔ ﺍﻷﺳﺪ ﻣﻦ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ .‬ﻭﻓﻲ‬ ‫ﺳﻠﺴﻠﺔ ﻣﻦ ﺍﻟﻤﻘﺎﻻﺕ ﺍﻟﻤﺘﺘﺎﺑﻌﺔ ﺑﺪﺃﻧﺎ ﺗﻨﺎﻭﻝ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻣﻊ ﺗﻮﺿﻴﺢ ﺃﻫﻢ ﺃﺳﺒﺎﺑﻬﺎ ﻭﻃﺮﻕ ﻋﻼﺟﻬﺎ‪.‬‬ ‫ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﺇﺭﺗﺄﻳﻨﺎ ﺃﻥ ﻧﺘﻌﺮﺽ – ﻭﺑﺈﺧﺘﺼﺎﺭ ‪ -‬ﻟﻤﺸـــﻜﻠﺔ ﺇﻧﺘﻘﺎﻝ ﺍﻟﺤﺒﺮ ﺍﻟﻤﻄﺒﻮﻉ ﻣﻦ ﻋﻠﻰ ﻭﺟﻪ ﺍﻟﻔﺮﺥ ﺍﻟﻤﻄﺒﻮﻉ ﺍﻟﻰ ﻇﻬﺮ ﺍﻟﻔﺮﺥ ﺍﻟﻌﻠﻮﻱ‪ ،‬ﻣﻤﺎ ﻳﺘﺴـــﺒﺐ ﻓﻲ ﺣﺪﻭﺙ‬ ‫ﺗﻠﻮﺙ ﻏﻴﺮ ﻣﻘﺒﻮﻝ ﻟﻠﻤﻄﺒﻮﻉ‪.‬‬

‫ﺗﻌﺮﻳﻒ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬

‫ﻫﻲ ﺇﻧﺘﻘﺎﻝ ﺃﺟﺰﺍﺀ ﻣﻦ ﻓﻴﻠﻢ ﺍﻟﺤﺒﺮ ﺍﻟﻤﻄﺒﻮﻉ ﻏﻴﺮ ﺍﻟﻤﺠﻔﻒ ﺑﺎﻟﻜﺎﻣﻞ ﻣﻦ ﻋﻠﻰ ﻭﺟﻪ ﺍﻟﻔﺮﺥ ﺍﻟﻤﻄﺒﻮﻉ ﺣﺪﻳﺜﴼ ﺍﻟﻰ ﻇﻬﺮ ﺍﻟﻔﺮﺥ ﺍﻟﺬﻱ ﻳﻌﻠﻮﻩ‪ ،‬ﻭﻫﻲ ﻗﺪ ﺗﺤﺪﺙ ﻋﻠﻰ ﻃﺎﻭﻻﺕ‬ ‫ﺍﻟﺘﺴﻠﻴﻢ ﺃﻭ ﺑﻌﺪ ﺫﻟﻚ ﻓﻲ ﺍﻟﻤﺮﺍﺣﻞ ﺍﻟﺘﺸﻄﻴﺒﻴﺔ ﺍﻟﺘﺎﻟﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ‪ .‬ﻭ ُﻳﻄﻠﻖ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ ﻣﺼﻄﻠﺢ )‪ (Set Off‬ﻭﻫﻲ ﻋﻜﺲ ﻣﺼﻄﻠﺢ ﺍﻷﻭﻓﺴﺖ )‪ ،(Offset‬ﻓﺒﺪ ً‬ ‫ﻻ‬

‫ﻣﻦ ﺇﻧﺘﻘﺎﻝ ﺍﻟﺤﺒﺮ ﻣﻦ ﻋﻠﻰ ﺳﻄﺢ ﺍﻟﻠﻮﺡ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﻰ ﺳﻄﺢ ﺍﻟﻮﺳﻴﻂ ﺍﻟﻤﻄﺎﻃﻲ )‪ (OFF‬ﺃﻱ ﺧﻠﻊ ﺍﻟﺤﺒﺮ‪ ،‬ﺛﻢ ﺗﺜﺒﻴﺘﻪ ﻋﻠﻰ ﺍﻟﻔﺮﺥ ﺍﻟﻮﺭﻗﻲ )‪ ،(SET‬ﻳﺤﺪﺙ ﻫﻨﺎ ﺍﻟﻌﻜﺲ‬ ‫ﺗﻤﺎﻣﴼ‪ ،‬ﺣﻴﺚ ﻳﺘﻢ ﺗﺜﺒﻴﺖ ﺍﻟﺤﺒﺮ ﺃﻭ ً‬ ‫ﻻ ﻋﻠﻰ ﺍﻟﻔﺮﺥ ﺍﻟﻮﺭﻗﻲ‪ ،‬ﺛﻢ ﻳﺨﻠﻊ ﻣﻨﻪ ﺍﻟﻰ ﻇﻬﺮ ﺍﻟﻔﺮﺥ ﺍﻟﺘﺎﻟﻲ‪.‬‬

‫ﺃﻫﻢ ﺍﻷﺳﺒﺎﺏ ﺍﻟﺘﻲ ﺗﺆﺩﻱ ﺍﻟﻰ ﻇﻬﻮﺭ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬ ‫‪.١‬‬

‫‪ .‬ﻋﺪﻡ ﺟﻔـــﺎﻑ ﺍﻟﺤﺒﺮ ﺍﻟﻤﻄﺒﻮﻉ ﺑﺎﻟﻜﺎﻣﻞ ﻗﺒﻞ ﻭﺻﻮﻝ ﺍﻟﻔﺮﺥ ﺍﻟﺘﺎﻟﻲ‬

‫ﺃﻫﻢ ﻃﺮﻕ ﺍﻟﻌﻼﺝ‪:‬‬ ‫‪.١‬‬

‫ﺃﻋﻼﻩ‬

‫ﺍﻟﺘﺄﻛـــﺪ ﻣﻦ ﺟﻔـــﺎﻑ ﺍﻟﺤﺒﺮ ﺍﻟﻤﻄﺒـــﻮﻉ ﺑﺎﻟﻜﺎﻣﻞ ﻗﺒﻞ ﻭﺻﻮﻝ ﺍﻟﻔـــﺮﺥ ﺍﻟﺘﺎﻟﻲ‬ ‫ﺃﻋﻼﻩ‬

‫‪.٢‬‬

‫ﻋﺪﻡ ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﻜﻤﻴﺔ ﺍﻟﻜﺎﻓﻴﺔ ﻭﺍﻟﺼﺤﻴﺤﺔ ﻣﻦ ﺑﻮﺩﺭﺓ ﺍﻟﺘﺠﻔﻴﻒ‬

‫‪.٢‬‬

‫ﺍﻟﺘﺄﻛﺪ ﻣﻦ ﺍﻹﺳﺘﺨﺪﺍﻡ ﺍﻟﻜﺎﻓﻲ ﻭﺍﻟﺼﺤﻴﺢ ﻟﺒﻮﺩﺭﺓ ﺍﻟﺘﺠﻔﻴﻒ‬

‫‪.٣‬‬

‫ﺗﺮﺍﻛﻢ ﻭﺭﺹ ﻋﺪﺩ ﻛﺒﻴﺮ ﻣﻦ ﺍﻷﻓﺮﺥ ﺍﻟﻤﻄﺒﻮﻋﺔ ﺣﺪﻳﺜﴼ ﻋﻠﻰ ﺑﻌﻀﻬﺎ‬

‫‪.٣‬‬

‫ﻋـــﺪﻡ ﺗﺮﺍﻛﻢ ﻭﺭﺹ ﻋﺪﺩ ﻛﺒﻴﺮ ﻣﻦ ﺍﻷﻓـــﺮﺥ ﺍﻟﻤﻄﺒﻮﻋﺔ ﺣﺪﻳﺜﴼ ﻋﻠﻰ ﺑﻌﻀﻬﺎ‬ ‫ﺍﻟﺒﻌﺾ‬

‫ﺍﻟﺒﻌﺾ‬ ‫‪.٤‬‬

‫ﺇﻧﺨﻔﺎﺽ ﻟﺰﻭﺟﺔ ﺍﻷﺣﺒﺎﺭ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ‬

‫‪.٤‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﺍﻷﺣﺒﺎﺭ ﺫﺍﺕ ﺩﺭﺟﺎﺕ ﺍﻟﻠﺰﻭﺟﺔ ﺍﻟﺴﻠﻴﻤﺔ‬

‫‪.٥‬‬

‫ﺇﻧﺨﻔﺎﺽ ﺩﺭﺟﺎﺕ ﺗﻠﺰﺝ ﺍﻷﺣﺒﺎﺭ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ‬

‫‪.٥‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﺍﻷﺣﺒﺎﺭ ﺫﺍﺕ ﺩﺭﺟﺎﺕ ﺍﻟﺘﻠﺰﺝ ﺍﻟﺴﻠﻴﻤﺔ‬

‫‪.٦‬‬

‫ﺗﺄﺧﺮ ﺟﻔﺎﻑ ﺍﻷﺣﺒﺎﺭ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ‬

‫‪.٦‬‬

‫ﺍﻹﺳﺮﺍﻉ ﻓﻲ ﺗﺠﻔﻴﻒ ﺍﻷﺣﺒﺎﺭ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﺑﺎﺳﺘﺨﺪﺍﻡ ﺍﻟﻤﺠﻔﻔﺎﺕ ﺍﻟﻼﺯﻣﺔ‬

‫‪.٧‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﻛﻤﻴﺎﺕ ﺃﻛﺜﺮ ﻣﻦ ﺍﻟﻼﺯﻡ ﻣﻦ ﺍﻷﺣﺒﺎﺭ ﺃﺛﻨﺎﺀ ﺍﻟﻄﺒﺎﻋﺔ‬

‫‪.٧‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﻜﻤﻴﺎﺕ ﺍﻟﻤﻄﻠﻮﺑﺔ ﻓﻘﻂ ﻣﻦ ﺍﻷﺣﺒﺎﺭ ﺃﺛﻨﺎﺀ ﺍﻟﻄﺒﺎﻋﺔ‬

‫‪.٨‬‬

‫ﺍﻟﺘﺪﻭﺍﻝ ﻏﻴﺮ ﺍﻟﺴﻠﻴﻢ ﻟﻤﻨﺎﺿﻴﺪ ﺍﻟﺘﺴﻠﻴﻢ‬

‫‪.٨‬‬

‫ﺍﻟﺘﺪﻭﺍﻝ ﺍﻟﺴﻠﻴﻢ ﻟﻤﻨﺎﺿﻴﺪ ﺍﻟﺘﺴﻠﻴﻢ‬

‫‪.٩‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ﺍﻟﻤﺠﻌﺪﺓ ﻭﺍﻟﻤﻤﻮﺟﺔ‬

‫‪.٩‬‬

‫ﻋﺪﻡ ﺇﺳﺘﺨﺪﺍﻡ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ﺍﻟﻤﺠﻌﺪﺓ ﻭﺍﻟﻤﻤﻮﺟﺔ‬

‫‪.١٠‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﺑﻌﺾ ﺃﻧﻮﺍﻉ ﺍﻷﺣﺒﺎﺭ ﻋﺎﻟﻴﺔ ﺍﻟﻠﻤﻌﺎﻥ ﺑﻄﻴﺌﺔ ﺍﻟﺘﺸﺮﺏ‬

‫‪.١٠‬‬

‫ﻋﺪﻡ ﺇﺳﺘﺨﺪﺍﻡ ﺑﻌﺾ ﺃﻧﻮﺍﻉ ﺍﻷﺣﺒﺎﺭ ﻋﺎﻟﻴﺔ ﺍﻟﻠﻤﻌﺎﻥ ﺑﻄﻴﺌﺔ ﺍﻟﺘﺸﺮﺏ‬

‫ﻭﺍﻟﻤﺘﻮﺍﻓﻘﺔ ﻣﻌﻬﺎ‬

‫ﻻ ﺷﻚ ﺃﻧﻪ ﻭﻣﻊ ﺍﻹﺳﺘﺨﺪﺍﻡ ﺍﻷﻣﺜﻞ ﻟﺠﻤﻴﻊ ﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﺿﺒﻂ ﻣﺮﺍﺣﻞ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺿﺒﻂ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﺳﺘﺘﻤﻜﻦ ﺍﻟﻤﻄﺎﺑﻊ ﻣﻦ‬ ‫ﺗﻼﻓﻲ ﺣﺪﻭﺙ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ ﺍﻟﺸﺎﺋﻌﺔ‪.‬‬

‫‪www.meprinter.com‬‬

‫‪ME Printer March 2009‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

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‫ﺗﻘﻨﻴﺎﺕ ﺣﺪﻳﺜﺔ‬

‫ﺍﻟﻌﻤﻼﺕ ﺍﻟﺒﻼﺳﺘﻴﻜﻴﺔ‬ ‫)ﺍﻟﺒﻮﻟﻴﻤﺮ( )‪(Polymer Currency‬‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﻻ ﺷـــﻚ ﺑـــﺄﻥ ﺍﻟﻌﻤﻠـــﺔ ﺗﻤﺜـــﻞ ﺃﻋﻠـــﻰ ﻣﺴـــﺘﻮﻳﺎﺕ‬

‫ﻣـــﻦ ﺍﻟﻮﺟﻬﻴﻦ ﻋﻠـــﻰ ﻣﺎﻛﻴﻨـــﺎﺕ ﻣﺘﻌـــﺪﺩﺓ ﺍﻟﻮﺣﺪﺍﺕ‬

‫ﻭﻳﻤﻜﻦ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻌﺪﻳـــﺪ ﻣﻦ ﺍﻟﻌﻨﺎﺻـــﺮ ﺍﻟﺘﺄﻣﻴﻨﻴﺔ‬

‫ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺫﺍﺕ ﺍﻟﻘﻴﻤـــﺔ‪ ،‬ﻭﺗﻌـــﺪ ﺃﻛﺜﺮﻫـــﺎ ﺃﻫﻤﻴـــﺔ‬

‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ‪ ،‬ﻭﻗـــﺪ ﺗﺼﻞ ﺍﻟﻰ ‪ ١٣‬ﻭﺣـــﺪﺓ ﻟﻮﺿﻊ ﺍﻟﻠﻮﻥ‬

‫ﻋﻠﻴﻬﺎ‪ ،‬ﻣﺜﻞ ﺍﻟﺼﻮﺭ ﺍﻟﻜﺎﻣﻨﺔ ﻭﺍﻟﺸـــﺒﺤﻴﺔ‪ ،‬ﻭﺍﻟﻨﺼﻮﺹ‬

‫ﻭﺃﻛﺜﺮﻫﺎ ﻋﺮﺿﺔ ﻟﻠﺘﺰﻭﻳﺮ ﻭﺍﻟﺘﻘﻠﻴﺪ‪ ،‬ﻭﻫﻲ ﺍﻟﺘﻲ ﻳﺴﻌﻰ‬

‫ﺍﻷﺑﻴـــﺾ ﺑﺈﺣﺘﻤـــﺎﻻﺕ ﻭﻋـــﺪﺩ ﻃﺒﻘـــﺎﺕ ﻭﺩﺭﺟـــﺎﺕ‬

‫ﺍﻟﻤﻴﻜﺮﻭﻧﻴـــﺔ‪ ،‬ﻭﺍﻟﺨﻠﻔﻴـــﺎﺕ ﺍﻟﺪﻗﻴﻘـــﺔ ﺍﻟﻤﺆﻣﻨـــﺔ‬

‫ﻟﻬﺎ ﻛﻞ ﻓﺮﺩ‪ ،‬ﻭﻫﻲ ﺍﻟﻮﺳـــﻴﻠﺔ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‬

‫ﻋﺘﺎﻣﻴـــﺔ ﻣﺘﻨﻮﻋـــﺔ‪ ،‬ﻭﻫﻲ ﺗﺴـــﺘﺨﺪﻡ ﻟﺘﻨﻔﻴـــﺬ ﺍﻟﺼﻮﺭ‬

‫ﻭﺍﻟﻤﺘﺪﺍﺧﻠـــﺔ ﺍﻷﻟﻮﺍﻥ‪ .‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻷﺣﺒﺎﺭ‬

‫ﺃﺟﻤـــﻊ ﻓـــﻲ ﺍﻟﺤﻴـــﺎﺓ ﺍﻟﻴﻮﻣﻴـــﺔ‪ ،‬ﻟﻠﺘﺒـــﺎﺩﻻﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ‬

‫ﺍﻟﺸـــﺒﺤﻴﺔ ﻭﺍﻟﻌﻼﻣﺎﺕ ﺍﻟﻤﺎﺋﻴـــﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ‪ ،‬ﻣﻊ ﺗﺮﻙ‬

‫ﺍﻟﻔﻠﻮﺭﺳـــﻨﺘﻴﺔ ﺍﻟﺘﻲ ﻻ ﺗﺮﻯ ﺇﻻ ﺃﺳﻔﻞ ﺍﻹﺿﺎﺀﺓ ﻓﻮﻕ‬

‫ﻭﺍﻟﺒﻨﻜﻴﺔ ﻭﺍﻟﺸﺮﺍﺋﻴﺔ‪.‬‬

‫ﻧﺎﻓـــﺬﺓ ﺷـــﻔﺎﻓﺔ ﺗـــﺰﻭﺩ ﻻﺣﻘـــﴼ ﺑﺎﻟﻌﺪﻳﺪ ﻣـــﻦ ﺍﻟﻌﻨﺎﺻﺮ‬

‫ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﺃﻭ ﺗﺤـــﺖ ﺍﻟﺤﻤـــﺮﺍﺀ‪ ،‬ﻭﺍﻷﺣﺒـــﺎﺭ ﻣﺘﺒﺪﻟﺔ‬

‫ﻭﺛﻤـــﺔ ﻧﻮﻋﺎﻥ ﻣـــﻦ ﺍﻟﻌﻤﻼﺕ ﺍﻟﺘﻲ ﻳﺘـــﻢ ﺗﺪﺍﻭﻟﻬﺎ ﻓﻲ‬

‫ﺍﻟﺘﺄﻣﻴﻨﻴﺔ ﺍﻟﻔﺮﻳﺪﺓ‪.‬‬

‫ﺍﻷﻟﻮﺍﻥ‪ ،‬ﻭﺍﻟﻌﻨﺎﺻﺮ ﺍﻟﻤﺘﻐﻴﺮﺓ ﺑﺼﺮﻳﴼ ﻋﻦ ﻃﺮﻳﻖ ﺣﻴﻮﺩ‬

‫ﺍﻟﻌﺎﻟﻢ‪:‬‬

‫‪ .٢‬ﺗﺤﻮﻳـــﻞ ﺍﻟـــﺮﻭﻝ ﺍﻟﻰ ﺃﻓـــﺮﺥ ﻋﻦ ﻃﺮﻳـــﻖ ﺃﺟﻬﺰﺓ‬

‫ﺍﻷﺷﻌﺔ ﺍﻟﻀﻮﺋﻴﺔ‪.‬‬

‫‪ -‬ﺍﻟﻌﻤـــﻼﺕ ﺍﻟﻮﺭﻗﻴـــﺔ‪ ،‬ﻭﻫـــﻲ ﺍﻷﻛﺜﺮ ﺇﻧﺘﺸـــﺎﺭﴽ ﻭﻳﺘﻢ‬

‫ﺧﺎﺻـــﺔ ﺗﺴـــﻤﻰ ﺑﺎﻟــــ )ﺷـــﻴﺘﺮ(‪ ،‬ﻭﻳﻤﻜـــﻦ ﻃﺒﺎﻋﺘﻬـــﺎ‬

‫ﻭﻗـــﺪ ﺃﺛﺒﺘﺖ ﺑﻌﺾ ﺍﻹﺣﺼﺎﺀﺍﺕ ﺃﻥ ﻣﻌﺪﻻﺕ ﺍﻟﺘﺰﻭﻳﺮ‬

‫ﺇﺳﺘﺨﺪﺍﻣﻬﺎ ﻓﻲ ﻣﻌﻈﻢ ﺑﻠﺪﺍﻥ ﺍﻟﻌﺎﻟﻢ‪.‬‬

‫ﻻﺣﻘـــﴼ ﻋﻠـــﻰ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳـــﺔ‬

‫ﻭﺍﻟﺘﻘﻠﻴـــﺪ ﺇﻧﺨﻔﻀـــﺖ ﺗﻤﺎﻣـــﴼ ﻓـــﻲ ﺗﻠﻚ ﺍﻟـــﺪﻭﻝ ﺍﻟﺘﻲ‬

‫‪ -‬ﺍﻟﻌﻤﻼﺕ ﺍﻟﺒﻼﺳﺘﻴﻜﻴﺔ )ﺍﻟﺒﻮﻟﻴﻤﺮ( ﻭﺍﻟﺘﻲ ﻇﻬﺮﺕ‬

‫ﺑﺎﻷﻓﺮﺥ‪ .‬ﺗﺮﺳـــﻞ ﺍﻟﺨﺎﻣـــﺔ ﺑﻬﺬﻩ ﺍﻟﺤﺎﻟـــﺔ ﺍﻟﻰ ﺍﻟﺪﻭﻝ‬

‫ﺗﺴـــﺘﺨﺪﻡ ﻫـــﺬﻩ ﺍﻟﺘﻘﻨﻴـــﺔ ﺍﻟﺤﺪﻳﺜـــﺔ‪ ،‬ﺣﻴـــﺚ ﻳﺼﻌﺐ‬

‫ﻣﺆﺧﺮﴽ ﻭﺑﺎﺗﺖ ﺗﺴﺘﺨﺪﻡ ﻓﻲ ‪ ٣١‬ﺩﻭﻟﺔ‪.‬‬

‫ﻭﺍﻟﺠﻬـــﺎﺕ ﺍﻟﺘﻲ ﺳـــﺘﻘﻮﻡ ﺑﺎﻟﻄﺒﺎﻋـــﺔ ﻋﻠﻴﻬﺎ ﺑﻌﺪ ﺫﻟﻚ‬

‫ﻣﺴـــﺢ ﻭﺗﺼﻮﻳﺮ ﻫﺬﺍ ﺍﻟﻨﻮﻉ ﻣﻦ ﺍﻟﻌﻤﻼﺕ ﺑﺈﺳﺘﺨﺪﺍﻡ‬

‫ﻭﻟﻜﻞ ﻣـــﻦ ﺍﻟﻨﻮﻋﻴـــﻦ ﻣﻤﻴﺰﺍﺕ ﻭﺧﺼﺎﺋـــﺺ ﻓﺮﻳﺪﺓ‪،‬‬

‫ﺑﺎﻟﺘﺼﻤﻴﻤـــﺎﺕ ﺍﻟﻤﺆﻣﻨﺔ ﻭﺇﺿﺎﻓﺔ ﺍﻟﻌﻨﺎﺻـــﺮ ﺍﻟﺘﺄﻣﻴﻨﻴﺔ‬

‫ﺃﺟﻬﺰﺓ ﺍﻟﻨﺸﺮ ﺍﻟﻤﻜﺘﺒﻲ ﺍﻟﺤﺪﻳﺜﺔ‪ ،‬ﻻ ﺳﻴﻤﺎ ﻣﻊ ﻭﺟﻮﺩ‬

‫ﻭﺑﻤـــﺎ ﺃﻥ ﺍﻟﻌﻤـــﻼﺕ ﺍﻟﻮﺭﻗﻴـــﺔ ﻗﺪ ﺗﻢ ﺍﻟﺘﺤـــﺪﺙ ﻋﻨﻬﺎ‬

‫ﺍﻟﺴـــﻄﺤﻴﺔ ﺍﻟﻤﺘﻐﻴـــﺮﺓ ﺑﺼﺮﻳـــﴼ‪ ،‬ﻣﺜـــﻞ )ﺍﻟﻬﻮﻟﻮﺟﺮﺍﻡ(‬

‫ﺍﻟﻨﻮﺍﻓﺬ ﺍﻟﺸﻔﺎﻓﺔ ﺍﻟﺘﻲ ﺗﻘﻮﻡ ﺑﺈﻧﻔﺎﺫ ﺍﻟﻀﻮﺀ ﻣﻦ ﺧﻼﻟﻬﺎ‬

‫ﻛﺜﻴـــﺮﴽ‪ ،‬ﻓﺈﻧﻨـــﺎ ﺳـــﻨﻘﺪﻡ ﻫﻨـــﺎ ﻧﺒـــﺬﺓ ﻣﺨﺘﺼـــﺮﺓ ﻋـــﻦ‬

‫ﻭ)ﺍﻟﻜﻴﻨﻴﺠﺮﺍﻡ(‪.‬‬

‫ﻭﺑﺎﻟﺘﺎﻟـــﻲ ﺗﺴـــﺠﻞ ﻛﻤﻨﺎﻃـــﻖ ﺳـــﻮﺩﺍﺀ ﻋﻨﺪ ﺍﻟﻤﺴـــﺢ‬

‫ﺍﻟﻌﻤـــﻼﺕ ﺍﻟﺒﻼﺳـــﺘﻴﻜﻴﺔ ﻛﻮﺍﺣـــﺪﺓ ﻣـــﻦ ﺍﻟﺘﻘﻨﻴـــﺎﺕ‬

‫‪ .٣‬ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻋﻦ ﻃﺮﻳﻖ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻄﺮﻕ ﻭﺍﻟﻨﻈﻢ‬

‫ﺍﻟﻀﻮﺋﻲ ﺃﻭ ﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﻤﺴﺘﻨﺪﻱ‪.‬‬

‫ﺍﻟﺤﺪﻳﺜﺔ ﺍﻟﻤﺘﺪﺍﻭﻟﺔ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ‪.‬‬

‫ﻭﻓـــﻲ ﻣﻨﻄﻘﺘﻨـــﺎ ﺍﻟﻌﺮﺑﻴﺔ ﻳﻤﻜﻨﻨﺎ ﺗﺠﺮﻳـــﺐ ﻫﺬﺍ ﺍﻟﻨﻮﻉ‬

‫ﺗُﺼﻨـــﻊ ﻗﺎﻋـــﺪﺓ ﻫـــﺬﻩ ﺍﻟﻨﻮﻋﻴـــﺔ ﻣـــﻦ ﺍﻟﻌﻤـــﻼﺕ ﻓﻲ‬

‫‪ .٤‬ﺍﻟﺘﻐﻄﻴـــﺔ ﺍﻟﻔﻮﻗﻴـــﺔ‪ ،‬ﻋـــﻦ ﻃﺮﻳﻖ ﺗﻐﻄﻴﺔ ﺍﻟﺴـــﻄﺢ‬

‫ﻣﻦ ﺍﻟﻌﻤﻼﺕ ﻓﻲ ﺇﺣﺪﻯ ﺍﻟﻔﺌﺎﺕ ﻓﻘﻂ‪ ،‬ﻭﺑﻌﺪ ﻃﺮﺣﻬﺎ‬

‫ﺃﺳـــﺘﺮﺍﻟﻴﺎ ﻓﻘﻂ‪ ،‬ﻭﻫﻲ ﻣﻦ ﺧﺎﻣـــﺔ )ﺍﻟﺒﻮﻟﻲ ﺑﺮﻭﺑﺎﻟﻴﻦ(‬

‫ﺍﻟﻤﻄﺒﻮﻉ ﺑﺎﻟﻮﺭﻧﻴﺶ ﻣـــﻦ ﺍﻟﻮﺟﻬﻴﻦ ﻭﺫﻟﻚ ﻷﻏﺮﺍﺽ‬

‫ﻭﺗﺪﺍﻭﻟﻬﺎ ﺍﻟﻔﻌﻠﻲ ﺑﺎﻷﺳـــﻮﺍﻕ‪ ،‬ﺳﻴﻤﻜﻨﻨﺎ ﺍﻟﺤﻜﻢ ﻓﻌﻠﻴﴼ‬

‫ﺛﻨﺎﺋـــﻲ ﺍﻟﻤﺤﻮﺭ‪ ،‬ﻭﺍﻟﺬﻱ ﻳﺘـــﻢ ﻃﺒﺎﻋﺘﻪ ﺑﻨﻔﺲ ﺍﻟﻄﺮﻕ‬

‫ﺍﻟﺤﻤﺎﻳﺔ‪.‬‬

‫ﻭﻋﻤﻠﻴﴼ ﻭﻓﻨﻴﴼ ﻭﺇﻗﺘﺼﺎﺩﻳﴼ ﻋﻠﻴﻬﺎ ﻭﻋﻠﻰ ﻣﺪﻯ ﺟﻮﺩﺗﻬﺎ‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﻌﻤﻼﺕ ﺍﻟﻮﺭﻗﻴﺔ‪،‬‬

‫ﺗﺘﻤﻴﺰ ﺍﻟﻌﻤﻼﺕ ﺍﻟﺒﻼﺳﺘﻴﻜﻴﺔ )ﺍﻟﺒﻮﻟﻴﻤﺮ( ﺑﺄﻧﻬﺎ ﺃﻛﺜﺮ‬ ‫ً‬ ‫ﺗﺤﻤـــﻼ ﻣﻦ ﻣﺜﻴﻼﺗﻬـــﺎ ﺍﻟﻮﺭﻗﻴﺔ ﺑﺤﻮﺍﻟـــﻲ ﻣﻦ ﺛﻼﺛﺔ‬

‫ﻭﺗﻮﺍﻓﻘﻬﺎ ﻟﻈﺮﻭﻓﻨﺎ ﻭﻋﺎﺩﺍﺗﻨﺎ‪.‬‬ ‫ﻭﻳﺠﺮﻱﺣﺎﻟﻴﴼﺗﺤﻀﻴﺮﺑﺤﺚﺃﻛﺎﺩﻳﻤﻲﻳﺘﻨﺎﻭﻝﺍﻟﻤﻘﺎﺭﻧﺔ‬

‫ﺍﻟﺒـــﺎﺭﺯﺓ‪ .‬ﻭﻗﺪ ﺑﺪﺃﺕ ﺃﺳـــﺘﺮﺍﻟﻴﺎ ﺑﺈﻧﺘﺎﺝ ﻫـــﺬﺍ ﺍﻟﻨﻮﻉ ﻣﻦ‬

‫ﺍﻟـــﻰ ﺃﺭﺑﻌـــﺔ ﻣـــﺮﺍﺕ‪ ،‬ﻭﻟﻜﻨﻬـــﺎ ﺃﻋﻠﻰ ﺗﻜﻠﻔـــﺔ ﺑﺤﻮﺍﻟﻲ‬

‫ﺑﻴﻦ ﺍﻟﻌﻤﻠﺘﻴـــﻦ ﺍﻟﻮﺭﻗﻴﺔ ﻭﺍﻟﺒﻮﻟﻴﻤﺮ‪ ،‬ﻳﻌﻤﻞ ﻋﻠﻰ ﻭﺿﻌﻪ‬

‫ﺍﻟﻌﻤﻼﺕ ﻓﻲ ﻋﺎﻡ ‪.١٩٩٢‬‬

‫ﺍﻟﻤـــﺮﺓ ﻭﺍﻟﻨﺼـــﻒ ﺍﻟﻰ ﺍﻟﻀﻌـــﻒ‪ .‬ﻛﻤـــﺎ ﺃﻥ ﺍﻟﻌﻤﻼﺕ‬

‫ﺍﻟﺒﺎﺣـــﺚ ﺃﺣﻤـــﺪ ﺟﻮﻫـــﺮ‪ ،‬ﺍﻟﺨﺒﻴﺮ ﻓـــﻲ ﻣﺼﻠﺤﺔ ﺍﻟﻄﺐ‬

‫ﻭﺗﻤـــﺮ ﺻﻨﺎﻋـــﺔ ﺍﻟﻌﻤـــﻼﺕ ﺍﻟﺒﻼﺳـــﺘﻴﻜﻴﺔ ﺑﺎﻟﻤﺮﺍﺣﻞ‬

‫ﺍﻟﺒﻼﺳـــﺘﻴﻜﻴﺔ ﺃﻛﺜـــﺮ ﺻﺤﻴـــﺔ ﺣﻴﺚ ﺃﻧﻬـــﺎ ﻻ ﺗﺤﻤﻞ‬

‫ﺍﻟﺸـــﺮﻋﻲ ﺍﻟﻤﺼﺮﻱ‪ .‬ﻭﺣﺘﻤﴼ ﺳـــﻴﻜﻮﻥ ﺍﻟﻘﺮﺍﺭ ﺍﻟﻨﻬﺎﺋﻲ‬

‫ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﺘﺎﻟﻴﺔ‪:‬‬

‫ﺍﻵﻻﻑ ﻣـــﻦ ﺍﻟﻤﻴﻜﺮﻭﺑﺎﺕ ﺍﻟﺘﻲ ﺗﺨﺘﺒﻰﺀ ﺩﺍﺧﻞ ﺛﻨﺎﻳﺎ‬

‫ﺑﻴﺪ ﺍﻟﺒﻨﻚ ﺍﻟﻤﺮﻛﺰﻱ ﺍﻟﻤﺼﺮﻱ ﻭﺧﺒﺮﺍﺋﻪ ﺍﻷﺟﻼﺀ ﺫﻭﻱ‬

‫‪ .١‬ﺍﻹﻋﺘـــﺎﻡ‪ ،‬ﻭﺫﻟﻚ ﻋﻦ ﻃﺮﻳﻖ ﻃﺒﺎﻋﺔ ﻋﺪﺓ ﻃﺒﻘﺎﺕ‬

‫ﻭﻣﺴـــﺎﻡ ﻭﺗﺠﺎﻭﻳﻒ ﺍﻟﻮﺭﻕ‪ ،‬ﻷﻧﻬﺎ ﻣﺎﺩﺓ ﻏﻴﺮ ﻣﺴـــﺎﻣﻴﺔ‬

‫ﺍﻟﺒﺎﻉ ﺍﻟﻄﻮﻳﻞ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ‪ ،‬ﻹﺗﺨﺎﺫ ﺍﻟﻘﺮﺍﺭ ﺍﻟﺼﺤﻴﺢ‬

‫ﻣﻦ ﺍﻟﻠﻮﻥ ﺍﻷﺑﻴﺾ ﺍﻟﻤﻌﺘّﻢ ﻋﻠﻰ ﻗﺎﻋﺪﺓ ﺍﻟﺒﻼﺳـــﺘﻴﻚ‬

‫ﻭﻏﻴﺮ ﻟﻴﻔﻴﺔ‪.‬‬

‫ﻭﺍﻷﻣﺜﻞ ﺑﺎﻹﻋﺘﻤﺎﺩ ﻋﻠﻰ ﻣﻌﺎﻳﻴﺮ ﻭﻋﻮﺍﻣﻞ ﻋﺪﺓ‪.‬‬

‫ﻭﻫﻲ ﻧﻈﻢ )ﺍﻹﻧﺘﺎﻟﻴﻮ( ﻭ)ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ( ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺷﺎﻫﺪ �ﺣﺪ� �ﻟﺘﻘﻨﻴﺎ� �ﻟﺘﻲ ﺳﻴﺘﻢ ﻋﺮﺿﻬﺎ ﻓﻲ‬

‫ﻣﻌﺮ� ﺟـﻠﻒ ﺑـﺎ�‬

‫�ﻟﺬ� ﺳﻴﻘﺎ� ﻓﻲ ﻣﺮﻛﺰ ﻣﻌﺎ�� ﻣﻄﺎ� �ﺑﻲ ﻟﻠﻔﺘﺮ� ﻣﻦ ‪� ٩ – ٦‬ﺑﺮﻳﻞ ‪٢٠٠٩‬‬

‫‪ME Printer March 2009‬‬

‫�ﺗﻌ ّﺮ� ﻋﻠﻰ‪:‬‬

‫�ﺣﺪ� �ﻹﺑﺘﻜﺎ��� ﻓﻲ ﻗﻄﺎﻋﻲ ﺻﻨﺎﻋﺔ �ﻟﺘﻐﻠﻴﻒ ��ﻟﺘﺤﻮﻳﻞ‬ ‫ﻛﻴﻔﻴﺔ ﺗﻮﻇﻴﻒ �ﻟﺘﻐﻠﻴﻒ ﺑﻤﺎ ﻳﺘﻼﺋﻢ ﻣﻊ �ﺣﺘﻴﺎﺟﺎ� ﻋﻤﻠﻚ‬ ‫ﺗﻘﻨﻴﺎ� �ﻧﺘﺎ� �ﺗﺼﻨﻴﻊ �ﻟﻤﻮ�� �ﻹﺳﺘﻬﻼﻛﻴﺔ‬ ‫�ﺣﺪ� �ﻟﺘﻮﺟﻬﺎ� �ﻟﻤﺘﺒﻌﺔ ﻓﻲ ﺻﻨﺎﻋﺔ ﺗﻘﻨﻴﺎ� �ﻟﻄﺒﺎﻋﺔ‬ ‫ﻓﺮ� �ﺳﺘﺜﻤﺎ�ﻳﺔ ﺟﺪﻳﺪ� ﻟﻤﺼ ّﻨﻌﻲ ﺑﻄﺎﻗﺎ� �ﻟﺘﻐﻠﻴﻒ‬ ‫ﻓﺮ� �ﺳﺘﺜﻤﺎ�ﻳﺔ ﻓﻲ �ﻟﺴﻮ� �ﻟﻠﻮﺟﺴﺘﻴﺔ‬

‫��ﺳﺘﻤﻊ �ﻟﻰ ﻣﺘﺤﺪﺛﻴﻦ ﻣﻦ ���� �ﻟﺴﻮ� ﻣﻦ ﻗﺒﻴﻞ ﻳﻮﻧﻴﻠﻴﻔﺮ‪ ،‬ﺗﺘﺮ�ﺑﺎ�‪ ،‬ﻣﻜﺔ ﻛﻮﻻ‪� ،‬ﻟﻤﻨﻄﻘﺔ �ﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎ� �ﻹﻋﻼﻣﻲ‪ ،‬ﻏﺮﻓﺔ ﺗﺠﺎ�� �ﺻﻨﺎﻋﺔ �ﺑﻲ‪� �� ،‬ﺗﺶ �� �ﻏﻴﺮﻫﻢ‪.‬‬ ‫ُﻳﻤﻜﻦ ﻟــ ﻣﺆﺗﻤﺮ ﺟﻠﻒ ﺑﺎ� ﻟﻠﻘﻴﺎ�� �ﻟﻔﻜﺮﻳﺔ �ﻣﻌﺮ� ﺟﻠﻒ ﺑﺎ�‪ُ �� ،‬ﻳﺤﺪﺛﺎ ﻓﺮﻗ� ﻓﻲ ﻋﻤﻠﻚ‪ ،‬ﻟﺬ� ﻻ ﺗﻔﻮ� ﻋﻠﻴﻚ ﻓﺮﺻﺔ ﺣﻀﻮ�ﻫﻤﺎ ﻣﻊ �ﻟﻌﻠﻢ �� �ﻟﺪﺧﻮ� ﺳﻴﻜﻮ� ﻣﺠﺎﻧ�‪.‬‬ ‫ﻟﻤﻌﺮﻓﺔ �ﻟﻤﺰﻳﺪ ﻋﻦ ﻛﻴﻔﻴﺔ �ﻟﺘﺴﺠﻴﻞ‪ ،‬ﻳﺮﺟﻰ �ﻳﺎ�� ﻣﻮﻗﻌﻨﺎ‪:‬‬

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‫�� ﻣﻦ ﺧﻼ� �ﻹﺗﺼﺎ� ﺑﻨﺎ ﻋﻠﻰ ��ﻗﺎ� �ﻟﻬﻮ�ﺗﻒ �ﻟﺘﺎﻟﻴﺔ‪:‬‬

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‫ﺟـﺪﻳــﺪ‬ ‫‪٢٠٠٩‬‬ ‫‪Sole Industry Media Partner‬‬

‫ﻃﺒﺎﻋﺔ ﺍﻹﻧﺘﺨﺎﺑﺎﺕ‬

‫ﻣﺸﻬﺪﻃﺒﺎﻋﻲ‬

‫ﺍﻟﻌﺮﺍﻕ‪ :‬ﺇﻧﺘﺨﺎﺑﺎﺕ ﻣﺠﺎﻟﺲ‬ ‫ﺍﻟﻤﺤﺎﻓﻈﺎﺕ ُﺗﻨﻌﺶ ﻗﻄﺎﻉ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺑﻌﺪ ﺳﻨﻮﺍﺕ ﻣﻦ ﺍﻟﺮﻛﻮﺩ‬

‫ﺃﺻﺤـــﺎﺏ ﺍﻟﻤﻄﺎﺑـــﻊ ﻳﺘﻨﻔﺴـــﻮﻥ ﺍﻟﺼﻌﺪﺍﺀ ﻣـــﻊ ﺇﺭﺗﻔﺎﻉ‬ ‫ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﻃﺒﺎﻋﺔ ﺍﻟﻤﻠﺼﻘﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ‬ ‫ﺑﻌﺪ ﺍﻟﻜﺴـــﺎﺩ ﺍﻟﺬﻱ ﺿﺮﺏ ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﻟﺴـــﻨﻮﺍﺕ‬

‫ﺍﻟﺠـــﻮﺍﺭ ﻋﻠـــﻰ ﺍﻟﺮﻏﻢ ﻣـــﻦ ﻭﺟﻮﺩ ﻣﻄﺎﺑـــﻊ ﻣﺤﻠﻴﺔ ﻻ‬

‫ﻭﺃﺟﺮﻳﻨـــﺎ ﺻﻴﺎﻧـــﺔ ﻟﻤﺎﻛﻴﻨﺎﺗﻨﺎ‪ .‬ﺗﻤﻠﻚ ﺃﻏﻠـــﺐ ﺍﻟﻤﻄﺎﺑﻊ‬

‫ﻋـــﺪﺓ‪ ،‬ﺷـــﻬﺪﺕ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻌﺮﺍﻗﻴـــﺔ ﺑﺒﻐـــﺪﺍﺩ ﻭﺑﻌﺾ‬

‫ﺗﺰﺍﻝ ﺗﻌﻤﻞ ﻓﻲ ﺍﻟﺒﻼﺩ‪.‬‬

‫ﺍﻟﻌﺎﻣﻠـــﺔ ﻓـــﻲ ﺍﻟﻌـــﺮﺍﻕ‪ ،‬ﻭﻣﻨﻬـــﺎ ﻣﻄﺒﻌﺘﻨـــﺎ‪ ،‬ﻣﻮﻟـــﺪﺍﺕ‬

‫ﺍﻟﻤﺤﺎﻓﻈـــﺎﺕ ﺍﻷﺧـــﺮﻯ ﻧﺸـــﺎﻃﴼ ﻣﻠﺤﻮﻇـــﴼ ﺗﺰﺍﻣـــﻦ‬

‫ﻭﻗـــﺎﻝ ﻟﻤﺠﻠﺘﻨﺎ ﺭﺍﻧﻲ ﺷـــﻤﻌﻮﻥ ﻣﺮﻭﻛـــﻲ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ‬

‫ﻛﻬﺮﺑﺎﺋﻴـــﺔ ﻳﺘـــﻢ ﺍﻹﺳـــﺘﻌﺎﻧﺔ ﺑﻬـــﺎ ﻓﻲ ﺣـــﺎﻝ ﺣﺪﻭﺙ‬

‫ﻣـــﻊ ﺇﻧﻄـــﻼﻕ ﺍﻟﺤﻤـــﻼﺕ ﺍﻹﻧﺘﺨﺎﺑﻴﺔ ﻟﻠﻤﺮﺷـــﺤﻴﻦ‬

‫ﺷـــﺮﻛﺔ ﺍﻟﺪﻳﻮﺍﻥ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﻔﻨﻴـــﺔ ﺍﻟﻤﺤﺪﻭﺩﺓ‪ ،‬ﺇﺣﺪﻯ‬

‫ﺇﻧﻘﻄﺎﻉ ﻓﻲ ﺍﻟﺘﻴﺎﺭ ﺍﻟﻜﻬﺮﺑﺎﺋﻲ“‪.‬‬

‫ﻭﺍﻟﻜﻴﺎﻧﺎﺕ ﺍﻟﺴﻴﺎﺳـــﻴﺔ ﺇﺳﺘﻌﺪﺍﺩﴽ ﻹﻧﺘﺨﺎﺑﺎﺕ ﻣﺠﺎﻟﺲ‬

‫ﻣﻄﺎﺑﻊ ﺍﻷﻭﻓﺴـــﺖ ﻓﻲ ﺑﻐـــﺪﺍﺩ ﺍﻟﺘﻲ ﻗﺎﻣـــﺖ ﺑﻄﺒﺎﻋﺔ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺑﻠﻎ ﺇﺳـــﺘﻬﻼﻛﻨﺎ ﻟﻠـــﻮﺭﻕ ﻭﺍﻟﻜﺮﺗﻮﻥ ﻓﻲ‬

‫ﺍﻟﻤﺤﺎﻓﻈـــﺎﺕ ﺍﻟﺘﻲ ﺟﺮﺕ ﻓﻲ ﺍﻟﻌﺮﺍﻕ ﻓﻲ ‪ ٣١‬ﻛﺎﻧﻮﻥ‬

‫ﺍﻟﺤﻤﻼﺕ ﺍﻟﺪﻋﺎﺋﻴﺔ ﻟﺒﻌﺾ ﺍﻟﻤﺮﺷﺤﻴﻦ‪ ،‬ﺇﻥ ﺍﻟﻄﻠﺒﺎﺕ‬

‫ﻫـــﺬﻩ ﺍﻟﻌﻤﻠﻴـــﺔ ﻗﺮﺍﺑـــﺔ ﺍﻟــــ ‪ ٢٠٠‬ﻃـــﻦ‪ ،‬ﻭﻻﺣﻈﻨﺎ ﺑﺄﻥ‬

‫ﺍﻟﺜﺎﻧﻲ‪ /‬ﻳﻨﺎﻳﺮ ‪ .٢٠٠٩‬ﻭﻣﻊ ﻭﺻﻮﻝ ﺍﻟﺪﻋﺎﻳﺔ ﺍﻹﻧﺘﺨﺎﺑﻴﺔ‬

‫ﺍﻟﺘـــﻲ ﺗﻘﺪﻣﺖ ﺑﻬﺎ ﺍﻷﺣـــﺰﺍﺏ ﻭﺍﻟﻜﻴﺎﻧﺎﺕ ﺍﻟﺴﻴﺎﺳـــﻴﺔ‬

‫ﺃﻛﺜـــﺮ ﺍﻟﻤﻠﺼﻘـــﺎﺕ ﺍﻹﻋﻼﻧﻴـــﺔ ﺍﻟﺘـــﻲ ﻻﻗـــﺖ ﻃﻠﺒـــﴼ‬

‫ﺇﻟـــﻰ ﺫﺭﻭﺗﻬـــﺎ‪ ،‬ﺯﺍﺩ ﺇﻗﺒﺎﻝ ﺍﻟﻤﺮﺷـــﺤﻴﻦ ﻋﻠـــﻰ ﻃﺒﺎﻋﺔ‬

‫ﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻠﺼﻘﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ﺇﺯﺩﺍﺩﺕ ﻗﺒﻞ ﺷﻬﺮﻳﻦ‬

‫ﻟﺪﻯ ﺍﻟﻤﺮﺷـــﺤﻴﻦ ﻫﻲ ﺍﻟﺒﻮﺳـــﺘﺮﺍﺕ ﻭﺍﻟﺒﺮﻭﺷـــﻮﺭﺍﺕ‬

‫ﺍﻟﻤﻠﺼﻘـــﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ‪ ،‬ﻭﺗﺤﻮﻟﺖ ﺟـــﺪﺭﺍﻥ ﺍﻟﺒﻨﺎﻳﺎﺕ‬

‫ﻣـــﻦ ﻣﻮﻋـــﺪ ﺇﺟـــﺮﺍﺀ ﺍﻹﻧﺘﺨﺎﺑـــﺎﺕ‪ .‬ﻭﻳﻘﻮﻝ ﻓـــﻲ ﻫﺬﺍ‬

‫ﺑﻤﺨﺘﻠـــﻒ ﺍﻷﺣﺠﺎﻡ ﻭﺍﻟﻤﻘﺎﺳـــﺎﺕ“‪ ،‬ﻣﺸـــﻴﺮﴽ ﺍﻟﻰ ﺃﻥ‬

‫ﻭﺍﻷﺳـــﻮﺍﻕ ﻭﺃﻋﻤﺪﺓ ﺍﻟﻜﻬﺮﺑﺎﺀ ﻭﺍﻹﺷـــﺎﺭﺍﺕ ﺍﻟﻀﻮﺋﻴﺔ‬

‫ﺍﻟﺸﺄﻥ‪” :‬ﺇﺯﺩﻫﺮ ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻇﻞ ﺍﻹﻧﺘﺨﺎﺑﺎﺕ‬

‫ﻃﺒﺎﻋـــﺔ ﺍﻟﻤﻠﺼﻘـــﺎﺕ ﺍﻹﻋﻼﻧﻴـــﺔ ﻧﻔﺬﺕ ﻓـــﻲ ﻣﻄﺎﺑﻊ‬

‫ﻭﺗﻘﺎﻃﻌـــﺎﺕ ﺍﻟﺸـــﻮﺍﺭﻉ ﻭﺍﻟﻌـــﻮﺍﺭﺽ ﺍﻟﻜﻮﻧﻜﺮﻳﺘﻴﺔ ﻭﻣﺎ‬

‫ﺍﻷﺧﻴـــﺮﺓ‪ ،‬ﻭﻛﺎﻥ ﺣﺠﻢ ﺍﻟﻄﻠﺒﺎﺕ ﺍﻟﺘـــﻲ ﺗﻠﻘﻴﻨﺎﻫﺎ ﻫﺬﺍ‬

‫ﺑﺒﻐﺪﺍﺩ ﻭﺍﻟﻤﺤﺎﻓﻈﺎﺕ ﺍﻷﺧﺮﻯ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺑﻌﺾ‬

‫ﺷـــﺎﺑﻪ ﺫﻟﻚ‪ ،‬ﺇﻟﻰ ﺃﻣﺎﻛﻦ ﻟﻠﺼـــﻖ ﺍﻟﻮﺭﻕ ﺍﻟﻤﻠﻮﻥ ﺍﻟﺬﻱ‬

‫ﺍﻟﻌـــﺎﻡ ﺃﻛﺒﺮ ﺑﻜﺜﻴـــﺮ ﻣﻘﺎﺭﻧﺔ ﺑﺎﻹﻧﺘﺨﺎﺑﺎﺕ ﺍﻟﺘﺸـــﺮﻳﻌﻴﺔ‬

‫ﻣﻄﺎﺑـــﻊ ﺩﻭﻝ ﺍﻟﺠـــﻮﺍﺭ ﻭﺍﻟﻤﻤﻠﻜـــﺔ ﺍﻟﻤﺘﺤـــﺪﺓ ﻭﺩﻭﻟـــﺔ‬

‫ﻳﺤﻤﻞ ﺻﻮﺭ ﺍﻟﻤﺮﺷـــﺤﻴﻦ ﻭﺷـــﻌﺎﺭﺍﺗﻬﻢ‪ ،‬ﻓﻴﻤﺎ ﻧﺸﻂ‬

‫ﺍﻟﺘﻲ ﺟﺮﺕ ﻓﻲ ﻋﺎﻡ ‪.“٢٠٠٥‬‬

‫ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‪.‬‬

‫ﻣﺮ ّﻭﺟـــﻮ ﺍﻟﺪﻋﺎﻳـــﺎﺕ ﺍﻻﻧﺘﺨﺎﺑﻴـــﺔ ﺑﺘﻮﺯﻳـــﻊ ﺑﻄﺎﻗـــﺎﺕ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺗﻌـــﺪ ﺍﻟﻜﻴﺎﻧـــﺎﺕ ﺍﻟﺴﻴﺎﺳـــﻴﺔ ﺍﻟﻜﺒﻴﺮﺓ ﻓﻲ‬ ‫ﺍﻟﻌﺮﺍﻕ ﺃﻛﺜﺮ ﺍﻟﺠﻬﺎﺕ ﺇﻗﺒﺎ ً‬ ‫ﻻ ﻋﻠﻰ ﻃﺒﺎﻋﺔ ﺍﻟﻤﻠﺼﻘﺎﺕ‬

‫ﻣﻦ ﺟﻬﺘﻪ‪ ،‬ﻛﺸـــﻒ ﺭﻳﺎﺽ ﻋﺒﺪ ﺍﻟﻜﺮﻳـــﻢ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ‬ ‫ﻣﺆﺳﺴـــﺔ ﺇﺑﺪﺍﻉ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ‪ ،‬ﻋﻦ ﻗﻴﺎﻡ ﺷﺮﻛﺘﻪ‬

‫ﺍﻻﻧﺘﺨﺎﺑﻴﺔ ﻟﻠﻜﻴﺎﻧﺎﺕ ﺍﻟﻤﺘﺒﺎﺭﻳﺔ‪.‬‬

‫ﺧﺼﺼـــﺖ‬ ‫ﺍﻹﻋﻼﻧﻴـــﺔ ﻭﺑﻜﻤﻴـــﺎﺕ ﻛﺒﻴـــﺮﺓ‪ ،‬ﻭﻗـــﺪ ّ‬

‫ﺑﻄﺒﺎﻋﺔ ‪ ٢٨٠,٠٠٠‬ﺑﻮﺳـــﺘﺮ ﺑﻤﻘﺎﺱ )‪ (٧٠ x ٥٠‬ﺳﻢ‬

‫ﺍﻟﺘﻌﺮﻳـــﻒ ﻭﺍﻟﺴـــﻴﺮ ﺍﻟﺬﺍﺗﻴـــﺔ ﻟﻠﻤﺮﺷـــﺤﻴﻦ ﻭﺍﻟﺒﺮﺍﻣـــﺞ‬ ‫ﻭﺇﺳـــﺘﻌﺪﺍﺩﴽ ﻟﻬـــﺬﺍ ﺍﻟﻤﻮﺳـــﻢ ﺍﻟﻄﺒﺎﻋـــﻲ‪ ،‬ﻗﺎﻣﺖ ﺃﻏﻠﺐ‬

‫ﻟﺬﻟـــﻚ ﻣﺒﺎﻟـــﻎ ﻃﺎﺋﻠـــﺔ‪ .‬ﻭﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺍﻟﺒﻮﺳـــﺘﺮﺍﺕ‬

‫ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻌﺮﺍﻗﻴﺔ‪ ،‬ﻭﻣﻨﺬ ﻣﺎ ﻳﻘﺎﺭﺏ ﺍﻟﺸﻬﺮﻳﻦ‪ ،‬ﺑﺨﺰﻥ‬

‫ﻭﺍﻟﺒﺮﻭﺷـــﻮﺭﺍﺕ‪ ،‬ﻗﻤﻨـــﺎ ﺃﻳﻀـــﴼ ﺑﻄﺒﺎﻋـــﺔ ﺑﻄﺎﻗـــﺎﺕ‬

‫ﺗﺤﺼﻞ ﻋﻠﻴﻬﺎ ﻣﻄﺒﻌﺔ ﻣﺎ ﻓـــﻲ ﺍﻹﻧﺘﺨﺎﺑﺎﺕ ﺍﻟﺤﺎﻟﻴﺔ‪،‬‬

‫ﺇﺣﺘﻴﺎﺟﺎﺗﻬـــﺎ ﻣـــﻦ ﺍﻟـــﻮﺭﻕ ﻭﺍﻷﺣﺒﺎﺭ ﻭﺗﻮﻓﻴـــﺮ ﺍﻷﻳﺪﻱ‬

‫ﺍﻹﻧﺘﺨﺎﺏ ﻭﺳﺠﻼﺕ ﺍﻟﻨﺎﺧﺒﻴﻦ ﻭﻗﻮﺍﺋﻢ ﺍﻟﻤﺮﺷﺤﻴﻦ‬

‫ﻋﻠﻰ ﺣﺪ ﻭﺻﻔﻪ‪.‬‬

‫ﺍﻟﻌﺎﻣﻠﺔ‪ ،‬ﻛﻤﺎ ﺃﺧﻀﻌﺖ ﻛﺎﻓﺔ ﻣﺎﻛﻴﻨﺎﺗﻬﺎ ﻟﻠﺼﻴﺎﻧﺔ ﺗﻔﺎﺩﻳﴼ‬

‫ﻟﺼﺎﻟﺢ ﺍﻟﻤﻔﻮﺿﻴﺔ ﺍﻟﻌﻠﻴﺎ ﺍﻟﻤﺴـــﺘﻘﻠﺔ ﻟﻺﻧﺘﺨﺎﺑﺎﺕ ﻓﻲ‬

‫ﻭﻗـــﺪﺭ ﻋﺒـــﺪ ﺍﻟﻜﺮﻳـــﻢ ﺃﻥ ﺍﻟﺒﻮﺳـــﺘﺮﺍﺕ ﺍﻟﺘـــﻲ ﻗﺎﻣـــﺖ‬ ‫ّ‬

‫ﻟﺼﺎﻟﺢ ‪ ٥٣‬ﻣﺮﺷـــﺤﴼ ﻟﻺﻧﺘﺨﺎﺑﺎﺕ‪ ،‬ﻭﻫﻲ ﺃﻛﺒﺮ ﺣﺼﺔ‬

‫ﻭﻳ ّﻘـــﺮ ﺃﺻﺤـــﺎﺏ ﺍﻟﻌﺪﻳـــﺪ ﻣـــﻦ ﺍﻟﻤﻄﺎﺑﻊ ﻓـــﻲ ﺍﻟﻌﺮﺍﻕ‬

‫ﺍﻟﻌﺮﺍﻕ“‪.‬‬

‫ﺑﻌﺾ ﺍﻟﻜﻴﺎﻧﺎﺕ ﺍﻟﺴﻴﺎﺳـــﻴﺔ ﺑﻄﺒﺎﻋﺘﻬـــﺎ ﻟﺪﻯ ﻣﻄﺎﺑﻊ‬

‫ﻭﻭﻓﻘـــﴼ ﻟﻤﺮﻭﻛـــﻲ‪ ،‬ﻟـــﻢ ﺗﻮﺍﺟـــﻪ ﺷـــﺮﻛﺔ ﺍﻟﺪﻳـــﻮﺍﻥ ﺃﻱ‬

‫ﺑـــﺄﻥ ﺍﻹﻧﺘﺨﺎﺑـــﺎﺕ ﺍﻟﻤﺤﻠﻴـــﺔ ﺃﻋـــﺎﺩﺕ ﺩﻭﺭﺍﻥ ﻣﻜﺎﺋﻦ‬

‫ﻣﺸـــﺎﻛﻞ ﻓﻨﻴـــﺔ ﺗُﺬﻛـــﺮ ﺧـــﻼﻝ ﺍﻟﻌﻤﻠﻴـــﺔ ﺍﻟﻄﺒﺎﻋﻴـــﺔ‪،‬‬

‫ﻋﻤﺎﻥ ﻣﻘـــﺮﺍﺕ ﻟﻬﺎ‪،‬‬ ‫ﺗﺘﺨـــﺬ ﻣـــﻦ ﺍﻟﻌﺎﺻﻤـــﺔ ﺍﻷﺭﺩﻧﻴﺔ ّ‬ ‫ً‬ ‫ﺗﺰﻳﺪ ﻋﻦ ﺍﻟـ ‪ ٢٠٠,٠٠٠‬ﻧﺴـــﺨﺔ‪ ،‬ﻭﺃﺿـــﺎﻑ ﻗﺎﺋﻼ‪” :‬ﻟﻢ‬

‫ﻣﻄﺎﺑﻌﻬـــﻢ‪ ،‬ﻣﺆﻛﺪﻳﻦ ﺃﻥ ﻗﻄـــﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻌﺮﺍﻕ‬

‫ﻣﻀﻴﻔـــﴼ ﺇﻥ ﻣﻄﺒﻌﺘﻪ ﺇﺗﺨﺬﺕ ﺑﻬﺬﺍ ﺍﻟﺼﺪﺩ ُﺟﻤﻠﺔ ﻣﻦ‬ ‫ﺍﻹﺟﺮﺍﺀﺍﺕ ﺍﻹﺳﺘﻌﺪﺍﺩﻳﺔ‪ّ .‬‬ ‫ﻭﻳﻌﻠﻖ ﻋﻠﻰ ﺫﻟﻚ ﺑﺎﻟﻘﻮﻝ‪:‬‬

‫ﺗﻘﺘﺼـــﺮ ﺍﻟﺤﻤﻼﺕ ﺍﻟﺪﻋﺎﺋﻴﺔ ﻓﻲ ﺍﻟﻌﺮﺍﻕ ﻋﻠﻰ ﻃﺒﺎﻋﺔ‬ ‫ﺍﻟﺒﻮﺳـــﺘﺮﺍﺕ ﺑﻞ ﺷﻤﻠﺖ ﺃﻳﻀﴼ ﻭﻟﻠﻤﺮﺓ ﺍﻷﻭﻟﻰ ﻃﺒﺎﻋﺔ‬

‫ﻋـــﺎﻡ ‪ ،٢٠٠٣‬ﻻﺳـــﻴﻤﺎ ﻣﻊ ﻗﻴـــﺎﻡ ﺍﻟﺪﻭﺍﺋـــﺮ ﺍﻟﺤﻜﻮﻣﻴﺔ‬

‫”ﻗﻤﻨﺎ ﺑﺈﺳـــﺘﻴﺮﺍﺩ ﺍﻟﻜﻤﻴﺎﺕ ﺍﻟﻼﺯﻣﺔ ﻣﻦ ﻭﺭﻕ ﺍﻵﺭﺕ‬

‫ﻣﻠﺼﻘـــﺎﺕ ﻛﺒﻴـــﺮﺓ ﺍﻟﺤﺠـــﻢ ﺑﻄﺮﻳﻘﺔ ﺍﻟﻔﻠﻜﺴـــﻮ ﺫﺍﺕ‬

‫ﺑﻄﺒﺎﻋـــﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳـــﻴﺔ ﻟﺪﻯ ﻣﻄﺎﺑـــﻊ ﻓﻲ ﺩﻭﻝ‬

‫ﺍﻟﻠﻤـــﺎﻉ ﻭﺍﻷﺣﺒـــﺎﺭ ﻭﺍﻷﻟـــﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴـــﺔ‪،‬‬ ‫ﻭﺍﻟﻜﺮﺗـــﻮﻥ ّ‬

‫ﻣﻘﺎﺳـــﺎﺕ ﺗﺼﻞ ﻟﻐﺎﻳـــﺔ )‪ (٤ x ٣‬ﻣﺘﺮ ﺃﻭ ﺃﻛﺜﺮ‪ ،‬ﻗﺎﻣﺖ‬

‫ﻷﻱ ﻣﺸﺎﻛﻞ ﻗﺪ ﺗﺤﺪﺙ ﺃﺛﻨﺎﺀ ﺍﻟﻌﻤﻠﻴﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ‪.‬‬

‫ﻗﺪ ﺗﻌﺮﺽ ﻟﺨﺴـــﺎﺋﺮ ﻛﺒﻴﺮﺓ ﺑﻌﺪ ﺍﻟﻐﺰﻭ ﺍﻷﻣﻴﺮﻛﻲ ﻓﻲ‬

‫ﺭﺍﻧﻲ ﺷﻤﻌﻮﻥ ﻣﺮﻭﻛﻲ‬ ‫ﻣﺪﻳﺮ ﻋﺎﻡ ﺷﺮﻛﺔ ﺍﻟﺪﻳﻮﺍﻥ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﻔﻨﻴﺔ ﺍﶈﺪﻭﺩﺓ‬

‫ﺭﻳﺎﺽ ﻋﺒﺪ ﺍﻟﻜﺮﱘ‬ ‫ﻣﺪﻳﺮ ﻋﺎﻡ ﻣﺆﺳﺴﺔ ﺇﺑﺪﺍﻉ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﻨﺸﺮ‬

‫ﺑﺘﻨﻔﻴﺬﻫـــﺎ ﻣﻄﺎﺑﻊ ﻣﺘﺨﺼﺼﺔ ﺣﺪﻳﺜﺔ ﺍﻟﺘﺄﺳـــﻴﺲ ﻓﻲ‬ ‫ﺑﻐـــﺪﺍﺩ‪ ،‬ﺇﻻ ﺃﻥ ﺍﻟﻜﻤﻴـــﺎﺕ ﺍﻟﺘﻲ ﻃﺒﻌﺖ ﺑﻬﺬﻩ ﺍﻟﻄﺮﻳﻘﺔ‬ ‫ﻛﺎﻧﺖ ﻣﺤﺪﻭﺩﺓ“‪.‬‬ ‫ُﻳﺬﻛـــﺮ ﺃﻥ ﺍﻟﻌﺎﺻﻤـــﺔ ﺑﻐـــﺪﺍﺩ ﻭ‪ ١٤‬ﻣﺤﺎﻓﻈـــﺔ ﻣـــﻦ‬

‫ﻣﺤﺎﻓﻈـــﺎﺕ ﺍﻟﻌﺮﺍﻕ ﺍﻟـــــ ‪ ،١٨‬ﺷـــﻬﺪﺕ ﺃﻭﺳـــﻊ ﺣﻤﻠﺔ‬ ‫ﻃﺒﺎﻋﻴـــﺔ ﻓـــﻲ ﻣﻄﻠـــﻊ ﻋـــﺎﻡ ‪.٢٠٠٩‬‬ ‫ﻭﺗﻘـــﺪﺭ ﺑﻌـــﺾ‬ ‫ّ‬ ‫ﺑﻐـــﺪﺍﺩ ﻭﺣﺪﻫـــﺎ ﻣـــﻦ ﺍﻟﻤﻠﺼﻘـــﺎﺕ ﺍﻹﻋﻼﻧﻴـــﺔ ﺍﻟﺘـــﻲ‬ ‫ُﻃﺒﻌﺖ ﺑﻤﻘﺎﺳـــﺎﺕ ﻣﺨﺘﻠﻔﺔ ﻻ ﺗﻘﻞ ﻋﻦ ‪ ٢٠٠‬ﻣﻠﻴﻮﻥ‬ ‫ﻧﺴﺨﺔ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻣﺌﺎﺕ ﺍﻵﻻﻑ ﻣﻦ ﺍﻟﻤﻄﻮﻳﺎﺕ‬ ‫ﻭﺑﻄﺎﻗـــﺎﺕ ﺍﻟﺘﻌﺮﻳـــﻒ ﻭﻟﻮﺍﺋـــﺢ ﺍﻟﺒﺮﺍﻣـــﺞ ﺍﻟﺨﺎﺻـــﺔ‬ ‫ﺑﺎﻟﻜﻴﺎﻧﺎﺕ ﺍﻟﺴﻴﺎﺳﻴﺔ‪.‬‬

‫‪ME Printer March 2009‬‬

‫ﺍﻹﺣﺼـــﺎﺀﺍﺕ ﺍﻟﺘﻲ ﺃﺟﺮﻳﺖ ﻣﺆﺧـــﺮﴽ‪ ،‬ﺃﻥ ﺣﺼﺔ ﻣﺪﻳﻨﺔ‬

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‫ﻛﻨﺎﻥ ﺍﳉﺰﺍﺋﺮﻱ‬ ‫ﻣﺪﻳﺮ ﺍﳌﺒﻴﻌﺎﺕ ﻭﺍﻟﺘﺴﻮﻳﻖ ﻓﻲ ﺷﺮﻛﺔ‬ ‫ﺍﻟﻌﺒﻴﻜﺎﻥ‬

‫”ﺇﻋﺘﺪﻧـــﺎ ﻋﻠﻰ ﺭﺅﻳﺔ ﺯﻭﺍﺭ ﻣـــﻦ ﺩﻭﻝ ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ‬

‫ﺗﻜـــﻮﻥ ﻟﻬﺎ ﻣﻨﺼﺔ ﺧﺎﺻﺔ ﺑﻬﺎ‪ .‬ﺣﻴﺚ ﻗﺎﻣﺖ ﻛﻞ ﻣﻦ‬

‫ﺍﻟﺨﻠﻴﺠﻲ‪ ،‬ﺇﻻ ﺃﻥ ﺩﻭﺭﺓ ﺍﻟﻤﻌﺮﺽ ﻟﻬﺬﺍ ﺍﻟﻌﺎﻡ ﺷﻬﺪﺕ‬

‫ﺷﺮﻛﺔ )ﺟﺮﺍﻓﻴﻚ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ( ﻭ)ﻣﺎﻟﺘﻲ ﺳﻴﺴﺘﻤﺰ(‬

‫ﻣﺸـــﺎﺭﻛﺔ ﻭﺍﺳـــﻌﺔ ﻣـــﻦ ﺩﻭﻝ ﺃﺧﺮﻯ‪ .‬ﻭﻟﻌـــﻞ ﺃﺑﺮﺯ ﻣﺎ‬

‫ﺑﻌـــﺮﺽ ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻨﻮﻋـــﺔ ﻣـــﻦ ﻣﻨﺘﺠـــﺎﺕ ﻛﺎﻧﻮﻥ‬

‫ﻻﺣﻈﻨﺎﻩ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﻌﺮﺽ ﻫﻮ ﻗﺪﻭﻡ ﺑﻌﺾ ﺍﻟﺰﺑﺎﺋﻦ‬

‫ﺿﻤﻦ ﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺑﺎﻟﻨﺴﻖ ﺍﻟﻜﺒﻴﺮ‪.‬‬

‫ﺍﻟﺬﻳﻦ ﺃﻋﺮﺑﻮﺍ ﻟﻨﺎ ﻋﻦ ﺭﻏﺒﺘﻬﻢ ﻓﻲ ﺗﻮﺳـــﻴﻊ ﺃﻋﻤﺎﻟﻬﻢ‬

‫ﻭﻗـــﺎﻝ ﻓﻴﺸـــﺎﻝ ﺟﻮﻫﻴﻞ‪ ،‬ﻣﺪﻳـــﺮ ﻣﻨﺘﺠـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺑﻐﻴـــﺔ ﻣﻮﺍﺟﻬـــﺔ ﺗﺄﺛﻴـــﺮﺍﺕ ﺍﻷﺯﻣـــﺔ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ ﻋﻠﻰ‬

‫ﺑﺎﻟﻨﺴـــﻖ ﺍﻟﻜﺒﻴﺮ ﻓﻲ »ﻛﺎﻧﻮﻥ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ«‪:‬‬

‫ﺃﻋﻤﺎﻟﻬﻢ ﻣﻦ ﺧﻼﻝ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ ﺟﺪﻳﺪﺓ“‪.‬‬

‫”ﺃﻋﺘﻘﺪ ﻭﺑﻘـــﻮﺓ ﺑﺄﻥ ﺗﻄﻮﻳﺮ ﺍﻟﻌﻼﻗﺔ ﻣﻊ ﺍﻟﻤﺴـــﺘﺨﺪﻡ‬ ‫ﺍﻟﻨﻬﺎﺋﻲ ﻳﺠـــﺐ ﺃﻥ ﺗﺘﻢ ﻋﺒﺮ ﺷـــﺮﻛﺎﺋﻨﺎ‪ ،‬ﺇﻧﻄﻼﻗﴼ ﻣﻦ‬

‫ﻓﻴﺸﺎﻝ ﺟﻮﻫﻴﻞ‬ ‫ﻣﺪﻳﺮ ﻣﻨﺘﺠﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﺴﻖ‬ ‫ﺍﻟﻜﺒﻴﺮ ﻓﻲ ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﺍﻟﻌﺒﻴﻜﺎﻥ ﻟﻠﻤﻨﺴﻮﺟﺎﺕ‬ ‫ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻤﺤﺪﻭﺩﺓ‬

‫ﻋﺮﺿﺖ ﺷﺮﻛﺔ ﺍﻟﻌﺒﻴﻜﺎﻥ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﺍﻟﺨﺎﻣﺎﺕ‪،‬‬ ‫ﻣﺜﻞ )ﺑﺎﻙ ﻟﻴﺖ( ﻭ)ﻓﺮﻭﻧﺖ ﻟﻴﺖ( ﻭ)ﺳـــﺎﻳﺒﺮ ﺗﻜﺲ(‬ ‫ﻭ)ﻣﻴﺶ( ﻭ)ﻛﺎﻧﻔﺎﺱ(‪ .‬ﻭﻛﺎﻥ ﻣﻦ ﺃﺣﺪﺙ ﺍﻟﻤﻨﺘﺠﺎﺕ‬ ‫ﺍﻟﺘـــﻲ ﻃﺮﺣﺘﻬﺎ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ ﺍﻟﻤﻌﺮﺽ ﻫـــﻮ ﺍﻟﺨﺎﻣﺔ‬ ‫ﺍﻟﻤﺼﻔﺤـــﺔ )ﻻﻣﻴﻨﻴﺘﺪ(‪ ،‬ﺍﻟﺘﻲ ﺗﻌـــﺮﻑ ﺑﻜﻮﻧﻬﺎ ﺧﺎﻣﺔ‬ ‫ﺇﻗﺘﺼﺎﺩﻳﺔ ﻭﺃﻛﺜﺮ ﻣﻼﺋﻤﺔ ﻟﻺﺳـــﺘﺨﺪﺍﻡ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‬ ‫ﻣـــﻦ ﺣﻴـــﺚ ﺍﻟﺘﻜﻠﻔـــﺔ ﻭﺟـــﻮﺩﺓ ﺍﻟﻤﻨﺘـــﺞ‪ ،‬ﻭ ُﻳﻤﻜـــﻦ‬

‫ﺇﺳﺘﺨﺪﺍﻣﻬﺎ ﻓﻲ ﺗﻄﺒﻴﻘﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻭﻃﺒﺎﻋﺔ‬ ‫ﺍﻹﻳﻜﻮ ﻭﻃﺒﺎﻋﺔﺍﻟﺴﻮﻟﻔﻨﺖ ﺇﻳﻜﻮ ﻭﻃﺒﺎﻋﺔ ﺍﻟﻴﻮﻓﻲ‪.‬‬ ‫ﻃﺎﺭﻕ ﺍﻟﺒﻨﺎﻥ‬ ‫ﻣﺪﻳﺮ ﻋﺎﻡ ﻣﻨﻄﻘﺔ ﺍﳋﻠﻴﺞ ﻓﻲ ﺷﺮﻛﺔ‬ ‫ﺍﻟﻌﻮﻥ ﻟﻠﺤﻠﻮﻝ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﻳﻘﻮﻝ ﻛﻨﺎﻥ ﺍﻟﺠﺰﺍﺋﺮﻱ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭﺍﻟﺘﺴـــﻮﻳﻖ‬ ‫ﻓﻲ ﺷـــﺮﻛﺔ ﺍﻟﻌﺒﻴﻜﺎﻥ‪” :‬ﺷـــﻬﺪ ﻣﻌﺮﺽ ﺳـــﺎﻳﻦ ﺁﻧﺪ‬ ‫ﺟﺮﺍﻓﻴـــﻚ ﺇﻣﻴﺠﻨﺞ ﻫـــﺬﺍ ﺍﻟﻌﺎﻡ ﺗﻮﻗﻴﻌﻨـــﺎ ﻋﻠﻰ ﺇﺗﻔﺎﻗﻴﺔ‬ ‫ﺷـــﺮﺍﻛﺔ ﺟﺪﻳـــﺪﺓ ﻣـــﻊ ﺷـــﺮﻛﺔ )ﺳـــﻲ ﺃﻡ ﻭﺍﻱ ﻛﺎﻱ(‪،‬‬ ‫ﻋ ّﻴﻨﺎﻫـــﻢ ﻓﻴﻬﺎ ﻛﻤﻮﺯﻋﻴﻦ ﺣﺼﺮﻳﻴـــﻦ ﻟﻤﻨﺘﺠﺎﺗﻨﺎ ﻓﻲ‬ ‫ﻣﺼﺮ‪ ،‬ﻭﻛﻮﻛﻼﺀ ﻟﻨﺎ ﻓﻲ ﺑﻌﺾ ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ“‪.‬‬

‫ﻭﺃﺿـــﺎﻑ‪” :‬ﺗﺴـــﺘﻬﺪﻑ ﺷـــﺮﻛﺘﻨﺎ ﺳـــﻮﻕ ﺍﻟﻼﻓﺘـــﺎﺕ‬

‫‪ME Printer January 2009‬‬

‫ﻣﻊ ﺍﻷﺳﻮﺍﻕ ﺍﻟﻤﺤﻠﻴﺔ“‪.‬‬

‫ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﺇﺭﺗﺄﺕ ﺷﺮﻛﺔ ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻋﻠﻰ ﺃﻥ ﺗﻜﻮﻥ‬ ‫ﻣﺸﺎﺭﻛﺘﻬﺎ ﻓﻲ ﻣﻌﺮﺽ ﺳﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨﺞ‬ ‫ﻫـــﺬﺍ ﺍﻟﻌﺎﻡ ﻋﺒﺮ ﻭﻛﻼﺋﻬﺎ ﻓـــﻲ ﺍﻹﻣﺎﺭﺍﺕ ﺑﺪ ً‬ ‫ﻻ ﻣﻦ ﺃﻥ‬

‫ﻛﻤﺎ ﺃﻧﻨﺎ ﺗﻠﻘﻴﻨﺎ ﺭﺩﻭﺩ ﺃﻓﻌﺎﻝ ﺟﻴﺪﺓ ﻣﻦ ﻋﻤﻼﺋﻨﺎ“‪.‬‬ ‫ﻭﺃﺿـــﺎﻑ‪” :‬ﻟﻘﺪ ﺣﺪﺩﻧﺎ ﻣﻌﺮﺽ ﺳـــﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ‬ ‫ﺇﻣﻴﺠﻨـــﺞ ﻛﻤﻮﻋـــﺪ ﻹﻃـــﻼﻕ ﻣﺎﻛﻴﻨـــﺎﺕ ﺟﺪﻳﺪﺓ ﻓﻲ‬ ‫ﻣﻨﻄﻘـــﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ .‬ﻭﺑﺎﻟﻤﻘﺎﺭﻧـــﺔ ﻣـــﻊ ﺩﻭﺭﺓ‬ ‫ﺍﻟﻤﻌﺮﺽ ﻟﻠﻌﺎﻡ ﺍﻟﺴﺎﺑﻖ‪ ،‬ﻛﺎﻥ ﺍﻟﻴﻮﻡ ﺍﻷﻭﻝ ﺑﻄﻴﺌﴼ ﺍﻟﻰ‬ ‫ﺣـــﺪ ﻣﺎ‪ ،‬ﻭﻗﺪ ﺫﻫﺐ ﺑﻌﺾ ﺍﻟـــﺰﻭﺍﺭ ﺍﻟﻰ ﺍﻟﻤﻮﻗﻊ ﺍﻟﻘﺪﻳﻢ‬ ‫ﺍﻟـــﺬﻱ ﻛﺎﻥ ﻳﻘﺎﻡ ﻓﻴﻪ ﺍﻟﻤﻌـــﺮﺽ‪ ،‬ﺇﻻ ﺃﻧﻬﻢ ﺟﺎﺅﻭﺍ ﺍﻟﻰ‬

‫ﺍﻟـــﻰ ﺍﻟﺨﺎﻣﺎﺕ‪ .‬ﻭﺑﻤﺎ ﺃﻥ ﻫﺪﻓﻨﺎ ﻫـــﻮ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ‬

‫ﺇﺯﺩﺣﺎﻣﴼ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻨﺎ“‪.‬‬ ‫ً‬ ‫ﻭﻳﺨﺘـــﻢ ﺣﺪﻳﺜﻪ‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﻟﻢ ﺗﺘﺄﺛﺮ ﺃﺳـــﻮﺍﻕ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﺳﻴﺴـــﺘﻤﺰ ﺑﻌـــﺮﺽ ﺍﻟﺤﻠـــﻮﻝ ﺍﻟﺒﺮﺍﻣﺠﻴـــﺔ ﺑﺎﻹﺿﺎﻓﺔ‬ ‫ﻋﺎﺋﺪ ﻋﻠﻰ ﺇﺳﺘﺜﻤﺎﺭﺍﺗﻨﺎ‪ ،‬ﻧﻌﺘﻘﺪ ﺑﺄﻥ ﺍﻟﻄﺮﻳﻘﺔ ﺍﻷﻓﻀﻞ‬ ‫ﻟﺘﺤﻘﻴﻖ ﺫﻟﻚ ﻫﻮ ﻋﺒﺮ ﺷﺮﻛﺎﺋﻨﺎ ﻭﺧﻼﻝ ﺣﺪﺙ ﺑﻮﺯﻥ‬ ‫ﻭﺣﺠﻢ ﻣﻌﺮﺽ ﺳﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨﺞ“‪.‬‬ ‫ﻭﺃﺿـــﺎﻑ‪” :‬ﻟﻢ ﻧﻄـــﺮﺡ ﺃﻱ ﻣﻨﺘﺠـــﺎﺕ ﺟﺪﻳﺪﺓ ﺧﻼﻝ‬ ‫ﺍﻟﻤﻌـــﺮﺽ‪ ،‬ﺇﻻ ﺃﻧﻨـــﺎ ﻗﻤﻨﺎ ﺑﻌﺮﺽ ﻣﻨﺘﺠـــﺎﺕ ﺟﺪﻳﺪﺓ‪،‬‬ ‫ﻫـــﻲ ﻃﺎﺑﻌـــﺎﺕ )ﺁﻱ ﺑـــﻲ ﺃﻑ ‪ (٨١٠‬ﻭ)ﺁﻱ ﺑـــﻲ ﺃﻑ‬ ‫‪ ،(٨٢٠‬ﺍﻟﻠﺘﺎﻥ ﺗـــﻢ ﺇﻃﻼﻗﻬﻤﺎ ﺃﺛﻨﺎﺀ ﻣﻌﺮﺽ ﺗﻴﺮﻣﻴﻮﻡ‬ ‫ﻓﻲ ﻟﺒﻨﺎﻥ ﻓﻲ ﻧﻮﻓﻤﺒﺮ ﺍﻟﻌﺎﻡ ﺍﻟﻤﺎﺿﻲ“‪.‬‬ ‫ﻭﻳﺨﺘـــﻢ ﺟﻮﻫﻴﻞ ﺣﺪﻳﺜـــﻪ ﺑﺎﻟﻘﻮﻝ‪” :‬ﻳﺸـــﺒﻪ ﻣﻌﺮﺽ‬ ‫ﺳـــﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨﺞ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻤﻌﺎﺭﺽ‬ ‫ﺍﻟﺘﻲ ﺷـــﺎﺭﻛﺖ ﺑﻬﺎ ﻓﻲ ﺍﻟﺴـــﺎﺑﻖ‪ ،‬ﻏﻴﺮ ﺃﻧﻨﻲ ﺷﺎﻫﺪﺕ‬ ‫ﻟﻠﻤـــﺮﺓ ﺍﻷﻭﻟﻰ ﺃﻥ ﺟﻨﺎﺣـــﴼ ﺑﺎﻟﻜﺎﻣﻞ ﻓﻲ ﻣﻌﺮﺽ ﻋﻦ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻗﺪ ﺗﻢ ﺗﺨﺼﻴﺼﻪ ﻟﺪﻭﻟـــﺔ ﻣﺎ‪ ،‬ﻭﺃﻋﻨﻲ ﺑﺬﻟﻚ‬ ‫ﻫﻨـــﺎ ﺟﻨـــﺎﺡ ﺍﻟﺼﻴﻦ‪ .‬ﻭﻗﺪ ﺑـــﺪﺍ ﻟﻲ ﺣﻀـــﻮﺭ ﺯﻭﺍﺭ ﺍﻟﻰ‬

‫ﺍﻟﻤﺒﻴﻌـــﺎﺕ ﺍﻟﺘـــﻲ ﺣﻘﻘﻨﺎﻫﺎ ﻓﻲ ﻣﻨﻄﻘـــﺔ ﺍﻟﺨﻠﻴﺞ ﻓﻲ‬

‫ﺃﻥ ﺃﻃﻠﻘﻨـــﺎ ﻣﻨﺘﺠﺎﺕ ﺟﺪﻳﺪﺓ ﻭﺑﺄﺳـــﻌﺎﺭ ﺃﻛﺜﺮ ﻣﻼﺋﻤﺔ‬

‫ﺟﻤﻴـــﻊ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﻲ ﻗﻤﻨـــﺎ ﺑﻌﺮﺿﻬﺎ ﻓﻲ ﻣﻨﺼﺘﻨﺎ‪،‬‬

‫ﻭﺍﻟﺘﺼﻔﻴﺢ ﻭﻣﺎ ﺷـــﺎﺑﻪ ﺫﻟﻚ‪ ،‬ﻓـــﻲ ﺣﻴﻦ ﻗﺎﻣﺖ ﻣﺎﻟﺘﻲ‬

‫ﻓﻮﺟﻲ ﻓﻴﻠﻢ ﺳﻴﺮﻳﻜﻮﻝ‬

‫ﻣﺒﻴﻌـــﺎﺕ ﻓﻲ ﻫﺬﻩ ﺍﻟﻤﻨﻄﻘـــﺔ ﺑﻮﺍﻗﻊ ‪ ٪٢٠‬ﺧﺎﺻﺔ ﺑﻌﺪ‬

‫‪ (٢٥٠٠‬ﺍﻟﺘﻲ ﺩﻋﻤﺖ ﺑﻤﻮﺍﺻﻔـــﺎﺕ ﺟﺪﻳﺪﺓ‪ ،‬ﻭﻗﺪ ﺑﻌﻨﺎ‬

‫ﻫﻨـــﺎ ﻓﻲ ﺍﻟﻴﻮﻡ ﺍﻟﺘﺎﻟﻲ‪ .‬ﻭﻳﻌﺪ ﺍﻟﻴﻮﻡ ﺍﻟﺜﺎﻟﺚ ﺃﻛﺜﺮ ﺍﻷﻳﺎﻡ‬

‫ﻓـــﻲ ﺍﻟﻤﻤﻠﻜـــﺔ ﺍﻟﻌﺮﺑﻴـــﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻭﺩﻭﻝ ﺃﺧـــﺮﻯ‬

‫ﺍﻟﻌـــﺎﻡ ﺍﻟﺴـــﺎﺑﻖ ‪ .٪١٥‬ﻭﻧﺘﻮﻗﻊ ﻫﺬﺍ ﺍﻟﻌـــﺎﻡ ﺃﻥ ﻧﺤﻘﻖ‬

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‫ﺷـــﺮﻛﺔ ﺟﺮﺍﻓﻴـــﻚ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ ﺃﺟﻬـــﺰﺓ ﺍﻟﻘـــﺺ‬

‫ﺍﻟﻤﻌﺮﺽ ﻣﻦ ﺍﻟﻨﻮﻋﻴﺔ ﺍﻟﺠﻴﺪﺓ“‪.‬‬

‫ﻓﻲ ﻣﺠﻠـــﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ‪ ،‬ﻭﻗﺪ ﺑﻠﻐﺖ ﻧﺴـــﺒﺔ‬

‫ﺃﻣﻴﺮ ﻗﺎﺻﺮ‬ ‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻓﻲ ﺟﻲ ﺃﺱ ﺃﺱ‬ ‫ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ‬

‫ﻣﺒﺪﺃ ﺃﻧﻬﻢ ﻫﻢ ﻣﻦ ﻳﻘﻮﻣﻮﻥ ﺑﺒﻴﻊ ﻣﻨﺘﺠﺎﺗﻨﺎ‪ .‬ﻋﺮﺿﺖ‬

‫ﺑﻌﺮﺽ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺠﺪﻳﺪﺓ )ﺁﻛﻮﻳﺘﻲ ﺃﺩﻓﺎﻧﺲ‬

‫ﺃﻋﻠﻨـــﺖ ﺷـــﺮﻛﺔ ﻓﻮﺟﻲ ﻓﻴﻠﻢ ﻋـــﻦ ﺇﺑﺮﺍﻣﻬﺎ ﺻﻔﻘﺘﻴﻦ‬ ‫ﺗﻀﻤﻨـــﺖ ﺑﻴـــﻊ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋـــﺔ )ﻓﺎﻟﻴﻮ ﺟـــﺖ( ﺍﻟﻰ‬ ‫ﻭﻛﺎﻟﺔ ﺟﺮﻳﻦ ﻟﻠﺪﻋﺎﻳﺔ‪ ،‬ﻭﻣﻘﺮﻫﺎ ﺍﻟﺸﺎﺭﻗﺔ‪ ،‬ﻭﺑﻴﻊ ﻣﺎﻛﻴﻨﺔ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ )ﺁﻛﻮﻳﺘﻲ ﺁﺩﻓﺎﻧﺲ( ﺍﻟﻰ ﺷﺮﻛﺔ ﺑﺮﻭﻣﻮﺗﻚ‪.‬‬ ‫ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﺸﺄﻥ‪ ،‬ﻗﺎﻝ ﻃﺎﺭﻕ ﺍﻟﺒﻨﺎﻥ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻋﻦ‬ ‫ﻣﻨﻄﻘﺔ ﺍﻟﺨﻠﻴﺞ ﻓﻲ ﺷﺮﻛﺔ ﺍﻟﻌﻮﻥ ﻟﻠﺤﻠﻮﻝ ﺍﻟﺮﻗﻤﻴﺔ‪:‬‬ ‫”ﺗﻌﺪ ﻣﺸـــﺎﺭﻛﺘﻨﺎ ﻓﻲ ﻣﻌﺮﺽ ﻫـــﺬﺍ ﺍﻟﻌﺎﻡ ﺃﻛﺒﺮ ﺑﻜﺜﻴﺮ‬ ‫ﺇﺫﺍ ﻣﺎ ﻗﻮﺭﻧﺖ ﺑﺎﻟﻌﺎﻡ ﺍﻟﺴﺎﺑﻖ‪ ،‬ﻻﺳﻴﻤﺎ ﻣﻦ ﺣﻴﺚ ﻋﺪﺩ‬ ‫ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﻲ ﻗﻤﻨـــﺎ ﺑﻌﺮﺿﻬﺎ‪ .‬ﻗﻤﻨﺎ ﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺎﻡ‬

‫ﺑﺸـــﻜﻞ ﻛﺒﻴـــﺮ ﺑﺎﻟﺘﺒﺎﻃـــﺆ ﺍﻹﻗﺘﺼـــﺎﺩﻱ‪ ،‬ﻭﺃﻋﺘﻘﺪ ﺑﺄﻥ‬ ‫ﺍﻟﺴـــﻮﻕ ﺳـــﻴﻨﻬﺾ ﻣﻦ ﺟﺪﻳﺪ ﺑﺤﻠـــﻮﻝ ﻧﻬﺎﻳﺔ ﺍﻟﻌﺎﻡ‪.‬‬ ‫ﻭﺑﺎﻟﺮﻏـــﻢ ﻣـــﻦ ﺫﻟﻚ ﻓﻤﺎ ﺣﺪﺙ ﻫﻨﺎ ﻻ ﺗﺸـــﺒﻪ ﺍﻟﺘﺄﺛﻴﺮ‬ ‫ﺍﻟـــﺬﻱ ﺧﻠﻔـــﻪ ﺍﻟﺘﺒﺎﻃـــﺆ ﻋﻠـــﻰ ﺍﻷﺳـــﻮﺍﻕ ﺍﻷﻣﺮﻳﻜﻴﺔ‬ ‫ﻭﺍﻷﻭﺭﻭﺑﻴـــﺔ‪ ،‬ﻓﻤﺎﻟﻜـــﻲ ﺍﻷﻋﻤـــﺎﻝ ﻫﻨـــﺎ ﻻ ﻳﺰﺍﻟـــﻮﻥ‬ ‫ﻳﺴﺘﺜﻤﺮﻭﻥ ﺑﻤﺎﻛﻴﻨﺎﺕ ﺟﺪﻳﺪﺓ“‪.‬‬

‫ﺟﻲ ﺃﺱ ﺃﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ‬

‫ﺗﻤﻜﻨﺖ ﺷـــﺮﻛﺔ )ﺟﻲ ﺃﺱ ﺃﺱ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ( ﻣﻦ‬

‫ﺇﺑـــﺮﺍﻡ ﺻﻔﻘﺎﺕ ﺑﻘﻴﻤﺔ ﺗﺠﺎﻭﺯﺕ ﺍﻟــــ ‪ ٥٠٠,٠٠٠‬ﺩﻭﻻﺭ‬ ‫ﺃﻣﺮﻳﻜـــﻲ‪ ،‬ﻭﺍﻟﺘـــﻲ ﺗﺤﻘﻘـــﺖ ﻟﻠﺸـــﺮﻛﺔ ﻣـــﻦ ﺧـــﻼﻝ‬ ‫ﺑﻴﻌﻬﺎ ﻟﻠﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﺘﺎﻟﻴﺔ‪ :‬ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺠﺪﻳﺪﺓ‬ ‫)ﺑﻮﻻ ﺟﺖ ‪ ٣٢٠٤‬ﺩﻱ ﺃﻛـــﺲ(‪ ،‬ﺍﻟﺘﻲ ﺗﺘﻴﺢ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺑﺄﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ ﻭﺗﺄﺗﻲ ﻣـــﺰﻭﺩﺓ ﺑﺜﻤﺎﻧﻴﺔ ﺭﺅﻭﺱ ﻃﺒﺎﻋﻴﺔ‬ ‫ﻣﻦ ﺳـــﺒﻜﺘﺮﺍ )ﻧﻮﻓﺎ ‪(٢٥٦‬؛ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ )ﺑﻮﻻ‬ ‫ﺟـــﺖ ‪ ،(٣٢٠٦‬ﺍﻟﺘـــﻲ ﻳﻤﻜﻨﻬﺎ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺴـــﺘﺔ ﺃﻟﻮﺍﻥ‬ ‫ﻭﻗـــﺪ ﺯﻭﺩﺕ ﺑﺴـــﺘﺔ ﺭﺅﻭﺱ ﻃﺒﺎﻋﻴـــﺔ ﻣﻦ ﺳـــﺒﻜﺘﺮﺍ‬ ‫ﻃـــﺮﺍﺯ )ﻧﻮﻓـــﺎ ‪(٢٥٦‬؛ ﻭﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋـــﺔ )ﺃﻛﺲ ﺑﻲ‬ ‫ﺗـــﻲ ‪ ٣٢٠٤‬ﺗـــﻲ(‪ ،‬ﺍﻟﺘﻲ ﺗﺘﻴﺢ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺄﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ‬ ‫ﻭﺯﻭﺩﺕ ﺑﺈﺛﻨﻲ ﻋﺸـــﺮﺓ ﺭﺃﺳـــﴼ ﻟﻠﻄﺒﺎﻋﺔ ﻣﻦ ﺯﺍﺭ ﻃﺮﺍﺯ‬ ‫)‪ ١٢٨‬ﺃﻛﺲ ﺃﻝ(‪.‬‬ ‫ﻳﻘﻮﻝ ﺃﻣﻴﺮ ﻏﺎﺳﺮ‪ ،‬ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻓﻲ »ﺟﻲ ﺃﺱ‬ ‫ﺃﺱ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ«‪” :‬ﺗﻜﻠﻠﺖ ﻣﺸﺎﺭﻛﺘﻨﺎ ﺍﻟﺨﺎﻣﺴﺔ‬ ‫ﻓﻲ ﻣﻌﺮﺽ ﺳـــﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴـــﻚ ﺇﻣﻴﺠﻨﺞ ﺑﺎﻟﻨﺠﺎﺡ‬ ‫ﺍﻟﺒﺎﻫـــﺮ‪ ،‬ﻭﻗـــﺪ ﺗﺠـــﺎﻭﺯﺕ ﺍﻟﻤﺒﻴﻌـــﺎﺕ ﺍﻟﺘـــﻲ ﺣﻘﻘﻨﺎﻫﺎ‬ ‫ﺟﻤﻴﻊ ﺗﻮﻗﻌﺎﺗﻨﺎ“‪.‬‬

‫ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨﺞ( ﻫﺬﺍ ﺍﻟﻌﺎﻡ‪ ،‬ﺇﻗﺎﻣﺔ ﺳﻠﺴﻠﺔ ﻣﻦ‬

‫ﻣﻦ ﺟﻬﺘﻪ‪ ،‬ﺃﺷـــﺎﺭ ﻭﻟﻴﺪ ﺃﻧﻴﺲ‪ ،‬ﻣﺴﺘﺸـــﺎﺭ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ‬

‫ﻭﺟـــﻮﺩﺓ ﻟﻮﻧﻴـــﺔ ﻻ ﻣﺜﻴﻞ ﻟﻬـــﺎ‪ .‬ﻛﻤﺎ ﻗﺎﻣﺖ ﺍﻟﺸـــﺮﻛﺔ‬

‫ﺍﻟﻨﺪﻭﺍﺕ ﺍﻟﺘﻲ ﻧﻈﻤﺘﻬﺎ ﺷـــﺮﻛﺔ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺰ ﻭﻗﺎﻡ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺎﻟﻨﺴـــﻖ ﺍﻟﻜﺒﻴـــﺮ ﻓﻲ »ﺃﺗﺶ ﺑﻲ ﺍﻟﺸـــﺮﻕ‬

‫ﺑﻌـــﺮﺽ ﺃﺻﻐﺮ ﻣﺎﻛﻴﻨﺔ ﻟﻠﻄﺒﺎﻋـــﺔ ﺑﺤﺠﻢ )‪ ،(A3‬ﺃﻻ‬

‫ﺑﺈﻟﻘﺎﺋﻬﺎ ﺍﻟﺪﻛﺘﻮﺭ ﻧﻴﻜﻮﻻﺱ ﻫﻴﻠﻤﻮﺙ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ‪،‬‬

‫ﺍﻷﻭﺳـــﻂ«‪ ،‬ﺍﻟﻰ ﺃﻥ ﻗﺎﺋﻤﺔ ﻣﻌﺮﻭﺿﺎﺕ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ‬

‫ﻭﻫـــﻲ )ﺳـــﻲ ‪ ،(٨٣٠‬ﻭﺍﻟﺘـــﻲ ﺗﺘﻤﺘـــﻊ ﺑﺎﻟﻤﺮﻭﻧﺔ ﺍﻟﺘﻲ‬

‫ﺗﺨﻠـــﻞ ﺍﻟﻤﻌﺮﺽ ﻃﻮﺍﻝ ﺃﻳﺎﻣﻪ ﺍﻟﺜﻼﺙ ﺇﺻﺪﺍﺭ ﻧﺸـــﺮﺓ‬

‫ﺍﻟﻤﻌـــﺮﺽ ﺗﻀﻤﻨﺖ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ‪ ٣٢٠٠‬ﺍﻟﺘﻲ‬

‫ﺗﺆﻫﻠﻬـــﺎ ﻟﻠﻄﺒﺎﻋﺔ ﻋﻠﻰ ﻣﺪﻯ ﻣﺘﻨـــﻮﻉ ﻣﻦ ﺍﻟﺨﺎﻣﺎﺕ‬

‫”ﺷـــﻮ ﺩﺍﻳﻠـــﻲ“ )ﻳﻮﻣﻴـــﺎﺕ ﺍﻟﻤﻌﺮﺽ(‪ ،‬ﻭﻫﻲ ﺭﺳـــﺎﻟﺔ‬

‫ﺗﺴـــﺘﻬﺪﻑ ﺍﻟﻤﺼﻮﺭﻳﻦ ﺍﻟﻤﺤﺘﺮﻓﻴﻦ ﻭﺇﺳﺘﻮﺩﻳﻮﻫﺎﺕ‬

‫ﻭﺑﻘﻴﺎﺳـــﺎﺕ ﺗﺒـــﺪﺃ ﻣـــﻦ )‪ (A6‬ﻭﺗﻨﺘﻬـــﻲ ﺑــــ )‪،(A3‬‬

‫ﺇﺧﺒﺎﺭﻳـــﺔ ﻳﻮﻣﻴﺔ ﻋﻦ ﺃﺑـــﺮﺯ ﺍﻷﺣﺪﺍﺙ ﺍﻟﺘـــﻲ ﺗﻀﻤﻨﻬﺎ‬

‫ﺍﻟﻔﻨﻮﻥ ﺍﻟﺠﻤﻴﻠﺔ‪ ،‬ﻣﻀﻴﻔﴼ ﺃﻥ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺗﺴﺘﺨﺪﻡ‬

‫ﻛﺎﻟﺒﻄﺎﻗﺎﺕ ﺍﻟﺒﺮﻳﺪﻳـــﺔ ﻭﺍﻟﻼﻓﺘﺎﺕ‪ ،‬ﻭﻫﻲ ﺑﺬﻟﻚ ﺗﻘﻠﻞ‬

‫ﺍﻟﻤﻌﺮﺽ‪ ،‬ﻭﺍﻟﺘﻲ ﻃﺒﻌﺖ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷـــﺮﻛﺔ ﺃﻭﻛﻲ‬

‫ﺗﻘﻨﻴﺔ ﺟﺪﻳﺪﺓ ﺗﻌﺮﻑ ﺑـ )ﺃﺣﺒﺎﺭ ﺍﻟﺒﺠﻤﻨﺖ(‪.‬‬

‫ﻣﻦ ﺍﻟﺤﺎﺟﺔ ﺍﻟﻰ ﺗﻨﻔﻴﺬ ﺑﻌﺾ ﻣﻬﺎﻡ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‬

‫ﻟﻠﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻣﺠﻠﺔ ‪.ME Printer‬‬

‫ﺃﺗﺶ ﺑﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﻟﺪﻯ ﺷـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺨﺎﺭﺟﻴـــﺔ‪ .‬ﻭﻋﺮﺿﺖ ﺃﻳﻀﴼ‬

‫ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ‬

‫ﻋﺮﺿـــﺖ ﺷـــﺮﻛﺔ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺰ ﺃﺭﺑﻌﺔ ﻣـــﻦ ﺃﻧﺠﺢ‬

‫ﺃﻃﻠﻘﺖ ﺷﺮﻛﺔ ﺃﺗﺶ ﺑﻲ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ )ﺃﻛﺲ ﺑﻲ‬

‫ﻣﻨﺘﺠﺎﺗﻬﺎ‪ ،‬ﻭﻫﻲ‪ :‬ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﺴﺮﻳﻌﺔ‬

‫‪ (٥٣٠٠‬ﻟﻠﻤﺮﺓ ﺍﻷﻭﻟﻰ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ .‬ﻭﺗﺘﻤﻴﺰ‬

‫ﺑﻌـــﺮﺽ ﺛﻼﺛﺔ ﺃﻣﺘﺎﺭ )ﺟﺖ ﺁﻱ ‪ ٣٣٤٨‬ﺟﺖ ﺳـــﺒﻴﺪ‬

‫ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‪ ،‬ﺍﻟﺘﻲ ﺗﺘﺨﺼﺺ ﺑﻄﺒﺎﻋﺔ ﺍﻟﻤﻠﺼﻘﺎﺕ‬

‫ﻳـــﻮ ﻓﻲ ﺁﺭ ﺗﻲ ﺁﺭ(‪ ،‬ﺍﻟﺘﻲ ﺗﺘﻴﺢ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺄﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ‬

‫ﺍﻟﺠﺪﺍﺭﻳـــﺔ ﺣﺘﻰ ﻋـــﺮﺽ ‪ ٥‬ﻣﺘﺮ ﻭﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺃﺭﺑﻌﺔ‬

‫ﻭﺑﺴـــﺮﻋﺎﺕ ﺗﺼـــﻞ ﻟﻐﺎﻳـــﺔ ‪ ٢,٥٠٠‬ﻗﺪﻣـــﴼ ﻣﺮﺑﻌﴼ ﻓﻲ‬

‫ﺃﻟﻮﺍﻥ‪ ،‬ﺑﺈﺳـــﺘﺨﺪﺍﻣﻬﺎ ﻟﻨﻮﻋﻴﻦ ﻣـــﻦ ﺍﻷﺣﺒﺎﺭ‪ :‬ﺍﻷﺣﺒﺎﺭ‬

‫ﺍﻟﺴـــﺎﻋﺔ )‪ ٢٣٠‬ﻣﺘﺮﴽ ﻣﺮﺑﻌﴼ ﻓﻲ ﺍﻟﺴﺎﻋﺔ(‪ ،‬ﻭﺗﺴﺘﺨﺪﻡ‬

‫ﺍﻟﺨﺎﺻﺔ ﺑﻄﺒﺎﻋﺔ ﺍﻟﻤﻠﺼﻘﺎﺕ ﺍﻟﺠﺪﺍﺭﻳﺔ ﺍﻟﺘﻲ ﻳﻤﻜﻨﻬﺎ‬

‫‪ ٤٨‬ﺭﺃﺳﴼ ﻟﻠﻄﺒﺎﻋﺔ ﻣﻦ ﺳﺒﻜﺘﺮﺍ ﻭﺗﻘﻨﻴﺔ ﺃﺣﺒﺎﺭ ﺍﻟﻴﻮ ﻓﻲ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻟﻐﺎﻳـــﺔ ‪ ٣٠٠‬ﻣﺘـــﺮ ﻣﺮﺑﻊ ﻣﻊ ﺇﺿﺎﻓـــﺔ ﺍﻟﺘﺄﺛﻴﺮ‬

‫ﻣﻦ ﺟﺎﻧـــﺪﻱ‪ .‬ﻛﻤﺎ ﻳﻤﻜﻨﻬﺎ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺗﺸـــﻜﻴﻠﺔ‬

‫ﺍﻟﻠﻤﺎﻉ )ﺟﻠﻮﺳـــﻲ(‪ ،‬ﻭﺍﻷﺣﺒﺎﺭ ﺍﻟﻌﺎﺩﻳﺔ ﺍﻟﺘﻲ ﺗُﺴﺘﺨﺪﻡ‬ ‫ّ‬

‫ﻣﺘﻨﻮﻋـــﺔ ﻣـــﻦ ﺍﻟﺨﺎﻣـــﺎﺕ‪ ،‬ﻧﺬﻛـــﺮ ﻣﻨﻬﺎ ﻋﻠﻰ ﺳـــﺒﻴﻞ‬

‫ﻣﻊ ﺗﻄﺒﻴﻘﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺪﺍﺧﻠﻴﺔ‪ .‬ﻭﻋﺮﺿﺖ ﺍﻟﺸـــﺮﻛﺔ‬

‫ﺍﻟﻤﺜـــﺎﻝ ﻻ ﺍﻟﺤﺼـــﺮ ﻣـــﺎﺩﺓ ﺍﻟﺒﻮﻟﻲ ﺇﺛﻴﻠﻴـــﻦ ﺍﻟﺼﺪﻳﻘﺔ‬

‫ﺃﻳﻀـــﴼ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ )ﺩﻳﺰﺍﻳـــﻦ ﺟﺖ ﺃﻝ ‪(٦٥٥٠٠‬‬

‫ﻟﻠﺒﻴﺌﺔ؛ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﻤﺒﺎﺷـــﺮﺓ‬

‫ﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻡ ﺗﻘﻨﻴﺔ ﺃﺣﺒﺎﺭ )ﻻﻳﺘﻜـــﺲ(‪ ،‬ﻭﻣﺎﻛﻴﻨﺔ‬

‫ﻋﻠﻰ ﺍﻷﻗﻤﺸـــﺔ )ﺟـــﺖ ﺁﻱ ‪ ٣٣٢٤‬ﺁﻛﻮﺍﺟﺖ( ﺍﻟﺘﻲ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺴـــﻄﺤﺔ )ﺃﺗﺶ ﺑﻲ ﺳـــﺎﻳﺘﻜﺲ ﺃﻑ ﺑﻲ‬

‫ﺗﺴﺘﺨﺪﻡ ﺃﺣﺒﺎﺭ )ﻭﻭﺗﺮ ﺑﺎﻳﺲ ﺩﺍﻱ ﺩﻳﺴﺒﺮﺳﺪ ﺇﻧﻜﺲ(‬

‫‪ (٩٥٠‬ﺑﻌـــﺮﺽ ‪ ٩‬ﺃﻣﺘـــﺎﺭ‪ ،‬ﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻡ ﺗﻘﻨﻴﺔ )ﻳﻮ‬

‫ﻭﻳﻤﻜﻨﻬﺎ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺴﺘﺔ ﺃﻟﻮﺍﻥ ﻭﺑﺪﻗﺔ ﻃﺒﺎﻋﻴﺔ ﺗﺼﻞ‬

‫ﻓﻲ ﻛﻴﺮﺍﺑﻞ ﺇﻧﻜﺲ( ﻭﺗﺘﻴﺢ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺍﻷﺳـــﻄﺢ‬

‫ﻟﻐﺎﻳﺔ ‪ ٤٠٠‬ﻧﻘﻄﺔ ﻟﻜﻞ ﺑﻮﺻﺔ؛ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ )ﺟﺖ‬

‫ﺍﻟﺼﻠﺒـــﺔ ﻛﺎﻟﺰﺟﺎﺝ ﻭﺍﻟﺨﺸـــﺐ ﻭﺍﻟﻘﺮﻣﻴﺪ ﻭﺍﻷﻟﻮﻣﻨﻴﻮﻡ‬

‫ﺁﻱ ‪ ٣١٥٠‬ﺃﻛـــﺲ‪ ٢-‬ﻳﻮ ﻓﻲ(‪ ،‬ﺍﻟﺘـــﻲ ﺗﺘﻴﺢ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﺍﻟﺴﻴﺮﺍﻣﻴﻚ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ )ﺃﻛﺲ‬

‫ﺍﻟﻤﺴـــﻄﺤﺔ ﺑﺴـــﺮﻋﺎﺕ ﻋﺎﻟﻴﺔ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ‪ ٤٨‬ﺭﺃﺳﴼ‬

‫ﺃﻝ ‪ (١٥٠٠‬ﺑﻌﺮﺽ ‪ ٥‬ﺃﻣﺘﺎﺭ ﻭﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ )ﺃﺗﺶ‬

‫ﻟﻠﻄﺒﺎﻋﺔ ﻣﻦ ﺳـــﺒﻜﺘﺮﺍ‪ ،‬ﻭﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺳـــﺘﺔ ﺃﻟﻮﺍﻥ ﺃﻭ‬

‫ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻠﻮﻧـــﺔ ﺍﻟﻤﺘﻌﺪﺩﺓ‬ ‫ﺍﻟﻮﻇﺎﺋـــﻒ ﻭﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﺘﻨﻔﻴﺬﻳﻴـــﻦ )ﺇﻱ ﺃﺱ ‪٣٦٤٠‬‬ ‫ﺃﻛـــﺲ ﺃﻑ(‪ ،‬ﺍﻟﺘﻲ ﺻﻤﻤﺖ ﺧﺼﻴﺼـــﴼ ﻟﺘﻮﻓﻴﺮ ﺣﻠﻮﻝ‬ ‫ﻣﻜﺘﺒﻴﺔ ﻋﺎﻟﻴﺔ ﺍﻟﺠﻮﺩﺓ ﺿﻤﻦ ﻣﻴﺰﺍﻧﻴﺔ ﻣﺤﺪﺩﺓ‪.‬‬ ‫ﻳﻘﻮﻝ ﺟﻮﻥ ﺭﻭﺱ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ ﺷـــﺮﻛﺔ ﺃﻭﻛﻲ ﻟﻠﺤﻠﻮﻝ‬ ‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻓـــﻲ ﻣﻨﻄﻘـــﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺍﻟﻬﻨﺪ‬ ‫ﻭﺷـــﻤﺎﻝ ﺷـــﺮﻕ ﺃﻓﺮﻳﻘﻴﺎ‪” :‬ﺗﻌﺘﺒـــﺮ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺠﺪﻳﺪﺓ )ﺳـــﻲ ‪ ٩٨٥٠‬ﺃﻡ ﺃﻑ ﺑﻲ( ﺛﻮﺭﺓ ﻓﻲ ﺃﺳﻮﺍﻕ‬ ‫ﻃﺒﺎﻋـــﺔ ﺍﻟﻤﺴـــﺘﻨﺪﺍﺕ ﺍﻟﻤﻠﻮﻧﺔ ﺑﻤﻘـــﺎﺱ )‪ ،(A3‬ﻓﻲ‬ ‫ﺣﻴـــﻦ ﺗﺘﻴـــﺢ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﻠﻮﻧـــﺔ )ﺇﻱ ﺃﺱ‬ ‫‪ ٣٦٤٠‬ﺃﻛـــﺲ ﺃﻑ( ﺳـــﺮﻋﺎﺕ ﻭﺟﻮﺩﺓ ﻟﻮﻧﻴﺔ ﻻ ﻣﺜﻴﻞ‬ ‫ﻟﻬﺎ‪ ،‬ﻭﺗﻮﻓﺮ ﻟﻠﻤﺴـــﺘﺨﺪﻣﻴﻦ ﺇﻣﻜﺎﻧﻴـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ‬ ‫ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺍﻟﺨﺎﻣﺎﺕ“‪.‬‬ ‫ُﻳﺬﻛﺮ ﺃﻥ »ﺃﻭﻛﻲ ﻟﻠﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ« ﻭ»ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ‬

‫ﺃﻛﺴـــﺒﻮ ﻛﻮﻧﺴـــﺎﻟﺘﺎﻧﺘﺲ« ﻭﻣﺠﻠـــﺔ ‪،ME Printer‬‬ ‫ﺇﺷﺘﺮﻛﻮﺍ ﻣﻌﴼ ﻓﻲ ﺇﺻﺪﺍﺭ ﻧﺸﺮﺓ ”ﺷﻮ ﺩﺍﻳﻠﻲ“ )ﻳﻮﻣﻴﺎﺕ‬ ‫ﺍﻟﻤﻌـــﺮﺽ(‪ ،‬ﻭﻫﻲ ﺭﺳـــﺎﻟﺔ ﺇﺧﺒﺎﺭﻳﺔ ﻳﻮﻣﻴـــﺔ ﻋﻦ ﺃﺑﺮﺯ‬ ‫‪ ٩,٠٠٠‬ﻧﺸـــﺮﺓ ﺑﻮﺟﻬﻴـــﻦ ﻣﻘـــﺎﺱ )‪ (A3‬ﻋﻠﻰ ﻣﺪﻯ‬ ‫ﺛﻼﺛـــﺔ ﺃﻳـــﺎﻡ‪ ،‬ﻭﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ )ﺳـــﻲ‬

‫ﺑﻲ ﺩﻱ ﺟﺎﻱ ‪.(٨٤٥٥٠٠‬‬ ‫ﻳﻘﻮﻝ ﻛﻮﻧـــﺎﻝ ﺁﻓﺎﺭﻱ‪ ،‬ﻣﺪﻳﺮ ﻣﺒﻴﻌـــﺎﺕ ﺍﻟﻤﻨﻄﻘﺔ ﻓﻲ‬

‫ﺑﺎﻟﺤﺒـــﺮ ﺍﻷﺑﻴـــﺾ ﻭﺇﺿﺎﻓﺔ ﻃـــﻼﺀ ﺻـــﺎﻑ؛ ﻭﻣﺎﻛﻴﻨﺔ‬

‫»ﺃﺗـــﺶ ﺑـــﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ«‪” :‬ﺩﻋﻮﻧـــﺎ ﺍﻟﻰ ﻫﺬﺍ‬

‫ﺍﻟﻄﺒﺎﻋﺔ )ﺟﺖ ‪ ٥٠٢٤‬ﺳـــﻮﻟﻔﻨﺖ ﺁﺭ ﺗـــﻲ ﺁﺭ(‪ ،‬ﺍﻟﺘﻲ‬

‫ﺍﻟﻤﻌـــﺮﺽ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻌﻤﻼﺀ ﻣﻦ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ‬

‫ﺗﻌﺪ ﻭﺍﺣﺪﺓ ﻣـــﻦ ﺃﻓﻀﻞ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﺍﻷﻭﺳـــﻂ ﻭﻗﺎﺭﺓ ﺃﻓﺮﻳﻘﻴﺎ‪ ،‬ﻭﻗﺪ ﺯﺍﺭ ﻣﻨﺼﺘﻨﺎ ﺍﻟﻌﺪﻳﺪ ﻣﻦ‬

‫ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻮﺣﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ﻭﻣﻮﺍﺩ‬

‫ﻋﺮﺿﺖ ﺷـــﺮﻛﺔ )ﺛﺮﻱ ﺃﻡ ﺍﻟﺨﻠﻴﺞ( ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ‬

‫ﺍﻟﻌﻤﻼﺀ ﺍﻷﻓﺮﻳﻘﻴﻴﻦ‪ .‬ﻭﻓـــﻲ ﺣﻘﻴﻘﺔ ﺍﻷﻣﺮ ﻳﺘﻴﺢ ﻫﺬﺍ‬

‫ﺗﻐﻠﻴـــﻒ ﺍﻷﺑﻨﻴـــﺔ ﻭﺍﻟﺴـــﻴﺎﺭﺍﺕ‪ ،‬ﻭﻳﻤﻜﻨﻬـــﺎ ﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﻣـــﻦ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻟﺠﺮﺍﻓﻴﻜﻴـــﺔ ﺍﻟﺘﺠﺎﺭﻳـــﺔ‪ ،‬ﻛﺄﻓـــﻼﻡ‬

‫ﺍﻟﻤﻌـــﺮﺽ ﻓﺮﺻﺔ ﻟﻠﻘﺎﺀ ﺍﻟﻌﻤﻼﺀ ﺍﻟﻨﻮﻋﻴﻴﻦ‪ ،‬ﻭﻗﺪ ﻛﺎﻥ‬

‫ﺑﺈﺳﺘﺨﺪﺍﻡ ﺃﺣﺒﺎﺭ ﺍﻟﺴﻮﻟﻔﻨﺖ ﺍﻟﻤﺼﻨّﻔﺔ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻭﺍﻟﺒﻨﺮﺍﺕ ﻭﺣﻠﻮﻝ ﺻﻨﺎﻋﺔ ﺍﻟﻼﻓﺘﺎﺕ‬

‫ﻳﻮﻣﻨﺎ ﺍﻷﻭﻝ ﻓﻲ ﺍﻟﻤﻌﺮﺽ ﻣﺰﺩﺣﻤﴼ ﺑﺎﻟﺰﺑﺎﺋﻦ“‪.‬‬

‫ﻳﻘـــﻮﻝ ﻋﺒـــﺪ ﺍﷲ ﻏﻼﻳﻴﻨـــﻲ‪ ،‬ﺍﻟﻤﺪﻳـــﺮ ﺍﻹﺩﺍﺭﻱ ﻓـــﻲ‬

‫ﻭﺗﺤﺴﻴﻦ ﺍﻹﺿﺎﺀﺓ‪.‬‬

‫ﻭﺃﺿـــﺎﻑ‪” :‬ﻻ ﺃﺅﻣـــﻦ ﺑﻮﺟـــﻮﺩ ﺗﺒﺎﻃـــﺆ ﺇﻗﺘﺼـــﺎﺩﻱ‪،‬‬

‫ﺷـــﺮﻛﺔ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ ﻋﻦ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﻭﻗﺎﻝ ﻣﺤﻤﺪ ﺳـــﻜﻴﻨﻲ‪ ،‬ﻣﺸـــﺮﻑ ﻣﺒﻴﻌﺎﺕ ﻓﻲ ﻗﺴﻢ‬

‫ﻓﺎﻟﺴﻮﻕ ﺍﻹﺳﺘﻬﻼﻛﻲ ﺿﺨﻢ ﻟﻠﻐﺎﻳﺔ‪ ،‬ﻭﺍﻟﻄﻠﺐ ﻋﻠﻰ‬

‫ﻭﺃﻓﺮﻳﻘﻴﺎ‪” :‬ﺃﺷـــﺎﺭﻙ ﻓﻲ ﻣﻌﺮﺽ ﺳﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ‬

‫ﺃﻋﻤﺎﻝ ﺍﻟﻌـــﺮﺽ ﻭﺍﻟﺠﺮﺍﻓﻴﻚ‪” :‬ﻗﻤﻨـــﺎ ﺑﻌﺮﺽ ﺃﻓﻼﻡ‬

‫ﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ ﻭﺍﻟﻼﻓﺘﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﺳﻴﺴـــﺘﻤﺮ‬

‫ﻣﻨـــﺬ ‪ ١١‬ﻋﺎﻣـــﴼ‪ ،‬ﻭﻫـــﻮ ﻳﺴـــﺘﺤﻖ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﻓﻴـــﻪ‪.‬‬

‫ﺫﺍﺕ ﺃﺳـــﻄﺢ ﻣـــﻦ ﺍﻟﻘﻤـــﺎﺵ‪ ،‬ﻭﺍﻟﺘـــﻲ ﻳﻤﻜﻨﻬـــﺎ ﺃﻥ‬

‫ﺣﺘﻤﴼ“‪.‬‬

‫ﻭﺑﺎﻟﺮﻏـــﻢ ﻣﻦ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺘﻲ ﺿﺮﺑﺖ ﺍﻹﻗﺘﺼﺎﺩ‬

‫ﺗﺄﺧﺬ ﺷـــﻜﻞ ﺍﻟﺴـــﻄﺢ ﺍﻟـــﺬﻱ ﺗﻮﺿﻊ ﻋﻠﻴـــﻪ‪ .‬ﻭﻏﺎﻟﺒﴼ‬

‫ﻣﻦ ﺟﻬﺘﻪ‪ ،‬ﻗﺎﻝ ﺁﺷﻴﺶ ﺑﻨﺠﺎﺑﻲ‪ ،‬ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‬

‫ﺍﻟﻌﺎﻟﻤـــﻲ‪ ،‬ﻟﻢ ﻧﺸـــﻬﺪ ﻓﻲ ﺍﻟﻌﺎﻡ ﺍﻟﻤﺎﺿـــﻲ ﺗﺮﺍﺟﻌﴼ ﻓﻲ‬

‫ﻣـــﺎ ﺗﻮﺿﻊ ﻫﺬﻩ ﺍﻷﻓـــﻼﻡ ﻋﻠﻰ ﺍﻟﻄﺎﺑﻮﻕ ﻭﺍﻷﺳـــﻄﺢ‬

‫ﻟﺸـــﺮﻛﺔ ﺟﺎﻛﻴﺲ ﺍﻟﺨﻠﻴﺞ‪” :‬ﺃﺑﺪﻯ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﺰﻭﺍﺭ‬

‫ﻋﺪﺩ ﺍﻟﺼﻔﻘﺎﺕ ﺍﻟﺤﻘﻴﻘﻴﺔ ﻭﺍﻟﻤﺴـــﺘﻘﺒﻠﻴﺔ‪ ،‬ﻭﻫﻮ ﺩﻟﻴﻞ‬

‫ﺍﻟﻜﻮﻧﻜﺮﻳﺘﻴﺔ“‪.‬‬

‫ﺍﻟـــﻰ ﻣﻨﺼﺘﻨـــﺎ ﺇﻫﺘﻤﺎﻣﻬـــﻢ ﺑﺘﻘﻨﻴـــﺔ ﺍﻟــــ )ﻻﻳﺘﻜﺲ(‬ ‫ﺍﻟﺠﺪﻳـــﺪﺓ‪ ،‬ﻓﻬﻲ ﺗﻌﺪ ﺑﺪﻳ ً‬ ‫ﻼ ﺟﻴﺪﴽ ﻷﺣﺒﺎﺭ ﺍﻟﺴـــﻮﻟﻔﻨﺖ‬

‫ﻋﻠﻰ ﺃﻥ ﻣﻨﻈﻤﻲ ﺍﻟﻤﻌﺮﺽ ﻳﻌﺮﻓﻮﻥ ﻛﻴﻒ ﻳﺮﻭﺟﻮﻥ‬

‫ﻭﺃﺿﺎﻑ‪” :‬ﻗﻤﻨﺎ ﺃﻳﻀﴼ ﺑﺈﻋﺎﺩﺓ ﺇﻃﻼﻕ ﻓﻴﻠﻢ ﺍﻟﺘﺤﺴﻴﻦ‬

‫ﺟﻴـــﺪﴽ ﻟﻬـــﺬﺍ ﺍﻟﺤﺪﺙ ﻭﺑﺸـــﻜﻞ ﻓﻌـــﺎﻝ‪ .‬ﻭﺃﻧـــﺎ ﺃﺗﻄﻠﻊ‬

‫ﺍﻟﻀﻮﺋﻲ ﺍﻟﺬﻱ ﻳﻌﻤﻞ ﻋﻠﻰ ﺗﻘﻠﻴﻞ ﺇﺳﺘﻬﻼﻙ ﺍﻟﻄﺎﻗﺔ‬

‫ﻭﻳﻤﻜﻨﻬـــﺎ ﺇﻧﺘﺎﺝ ﻣﻄﺒﻮﻋﺎﺕ ﺑﺠﻮﺩﺓ ﻭﺳـــﺮﻋﺔ ﻋﺎﻟﻴﺔ‪.‬‬

‫ﻟﻠﻤﺸـــﺎﺭﻛﺔ ﻓﻲ ﺍﻟﺪﻭﺭﺓ ﺍﻟـ ‪ ١٢‬ﻣﻦ ﻣﻌﺮﺽ ﺳﺎﻳﻦ ﺁﻧﺪ‬

‫ﺍﻟﻼﺯﻣﺔ ﻹﺿﺎﺀﺓ ﺍﻟﻼﻓﺘﺎﺕ ﺑﻮﺍﻗﻊ ‪ .٪٣٠‬ﻭﺇﺷـــﺘﻤﻠﺖ‬

‫ﺇﺿﺎﻓﺔ ﻟﺬﻟـــﻚ‪ ،‬ﺗﻮﻓﺮ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ ﻣﻄﺒﻮﻋﺎﺕ ﻋﺪﻳﻤﺔ‬

‫ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨﺞ“‪.‬‬

‫ﻗﺎﺋﻤـــﺔ ﻣﻌﺮﻭﺿﺎﺗﻨـــﺎ ﺍﻷﺧـــﺮﻯ ﻋﻠـــﻰ ﻣﻨﺘﺠـــﺎﺕ ﻣﻦ‬

‫ﺍﻟﺮﺍﺋﺤﺔ ﻭﻫﻲ ﻣﻼﺋﻤﺔ ﻟﻠﺒﻴﺌﺔ ﺍﻟﻤﻜﺘﺒﻴﺔ“‪.‬‬

‫ﻗﺒﻴﻞ ﺃﻓﻼﻡ )ﺁﻱ ﺟﺎﻱ ‪ ،(٣٨٠‬ﺍﻟﺬﻱ ﻳﻜﻮﻥ ﺷـــﺒﻴﻬﴼ‬

‫ﻭﻳﻀﻴـــﻒ ﻭﻟﻴـــﺪ ﺃﻣﻴـــﻦ‪ ،‬ﻣﺪﻳﺮ ﻋـــﺎﻡ ﺷـــﺮﻛﺔ ﺇﻳﺰﻭﻣﻲ‬ ‫ﻟﺘﻘﻨﻴﺎﺕ ﻭﺣﻠﻮﻝ ﺍﻟﻤﻜﺎﺗﺐ‪ ،‬ﻋﻠﻰ ﺫﻟﻚ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻳﺒﺤﺚ‬

‫ﺃﻭﻛﻲ ﻟﻠﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﺑﻤﻠﺼﻖ ﺇﻋﺘﻴﺎﺩﻱ ﻭﻳﻤﻜـــﻦ ﻭﺿﻌﻪ ﻋﻠﻰ ﺍﻟﻤﺮﻛﺒﺎﺕ‪،‬‬

‫ﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺴﻄﺤﺔ ﺍﻟﺘﻲ ﺗﺘﻴﺢ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ‬ ‫ﺧﺎﻣﺎﺕ ﺻﻠﺒﺔ‪ ،‬ﻛﺎﻟﺠﺪﺭﺍﻥ ﻭﺍﻟﻘﺮﻣﻴﺪ ﺍﻟﻤﺴﺘﺨﺪﻡ ﻓﻲ‬ ‫ﺑﻨﺎﺀ ﺍﻟﻤﺴـــﺎﺑﺢ ﻭﻣﺎ ﺷـــﺎﺑﻪ ﺫﻟﻚ‪ ،‬ﻭﻳﺒﺤﺜﻮﻥ ﺃﻳﻀﴼ ﻋﻦ‬ ‫ﺍﻟﺤﻠﻮﻝ ﺍﻟﺨﻀﺮﺍﺀ ﺍﻟﺘﻲ ﺗﻜﻮﻥ ﺻﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ“‪.‬‬

‫ﺻﻤﻤﺖ‬ ‫ﺍﻟﺠﺪﻳﺪﺓ )ﺳـــﻲ ‪ ٩٨٥٠‬ﺃﻡ ﺃﻑ ﺑـــﻲ(‪ ،‬ﺍﻟﺘﻲ ّ‬

‫ﺧﺼﻴﺼﴼ ﻟﻠﻤﺆﺳﺴﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺍﻟﺸﺮﻛﺎﺕ ﻣﺘﻮﺳﻄﺔ‬

‫ﺍﻟﺤﺠـــﻢ ﺍﻟﺮﺍﻏﺒـــﺔ ﺑﺎﻟﺤﺼـــﻮﻝ ﻋﻠﻰ ﺇﻧﺘﺎﺟﻴـــﺔ ﻓﺮﻳﺪﺓ‬

‫‪ ٩٦٥٠‬ﺃﺗﺶ ﺩﻱ ﺗﻲ ﺃﻥ(‪.‬‬

‫ﺛﺮﻱ ﺃﻡ ﺍﻟﺨﻠﻴﺞ‬

‫ﻭﺃﻓﻼﻡ )ﻓﻴﻜﻮﻳﺘﻲ(“‪.‬‬ ‫ﻭﺃﺷـــﺎﺭ ﺳـــﻜﻴﻨﻲ ﺍﻟـــﻰ ﺃﻥ ﺍﻟﻴـــﻮﻡ ﺍﻷﻭﻝ ﻣﻦ ﻣﻌﺮﺽ‬ ‫)ﺳـــﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨﺞ( ﺷـــﻬﺪ ﺗﻮﺍﻓﺪ ﺍﻟﻜﺜﻴﺮ‬ ‫ﻣﻦ ﺍﻟﻌﻤﻼﺀ ﻋﻠﻰ ﻣﻨﺼﺔ ﺍﻟﻌﺮﺽ ﺍﻟﺨﺎﺻﺔ ﺑﺸﺮﻛﺘﻪ‪،‬‬ ‫ﻭﺑـــﺄﻥ ﺃﻏﻠـــﺐ ﺍﻟـــﺰﻭﺍﺭ ﺟـــﺎﺅﺍ ﻣـــﻦ ﺩﻭﻝ ﺇﻓﺮﻳﻘﻴﺔ ﻭﻣﻦ‬ ‫ﺑﻌـــﺾ ﺍﻟﺪﻭﻝ ﺍﻷﺧـــﺮﻯ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪:‬‬

‫ﺟﻮﻥ ﺭﻭﺱ‬ ‫ﻣﺪﻳﺮ ﻋﺎﻡ ﺃﻭﻛﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﻭﺍﻟﻬﻨﺪ ﻭﺷﻤﺎﻝ ﺷﺮﻕ ﺃﻓﺮﻳﻘﻴﺎ‬

‫ﻣﺤﻤﺪ ﺳﻜﻴﻨﻲ‬ ‫ﻣﺸﺮﻑ ﻣﺒﻴﻌﺎﺕ ﻓﻲ ﺛﺮﻱ ﺃﻡ ﺍﳋﻠﻴﺞ‬

‫‪ME Printer January 2009‬‬

‫ﺯﻭﺍﺭ ﺍﻟﻤﻌـــﺮﺽ‪ ،‬ﻻﺳـــﻴﻤﺎ ﻋﻤﻼﺋﻨـــﺎ ﺍﻟﺤﺎﻟﻴﻴـــﻦ‪ ،‬ﻋﻦ‬

‫ﺳـــﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨﺞ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻋﺒﺪ ﺍﷲ ﻏﻼﻳﻴﻨﻲ‬ ‫ﺍﳌﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ﻓﻲ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ‬ ‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﺍﻷﺣﺪﺍﺙ ﺍﻟﺘﻲ ﺷـــﻬﺪﻫﺎ ﺍﻟﻤﻌـــﺮﺽ‪ .‬ﻭﻗﺪ ﺗﻢ ﻃﺒﺎﻋﺔ‬

‫ﺃﺭﺑﻌـــﺔ ﺃﻟـــﻮﺍﻥ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻗﺪﺭﺗﻬﺎ ﻋﻠـــﻰ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺷﻤﻠﺖ ﻗﺎﺋﻤﺔ ﻣﻌﺮﻭﺿﺎﺕ ﺷﺮﻛﺔ ﺃﻭﻛﻲ ﻓﻲ ﻣﻌﺮﺽ‬

‫ﻭﻟﻴﺪ ﺃﻣﲔ‬ ‫ﻣﺪﻳﺮ ﻋﺎﻡ ﺷﺮﻛﺔ ﺇﻳﺰﻭﻣﻲ‬

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‫ﻣﻌﺎﺭﺽ‬

‫ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳﻮﻡ ‪٢٠٠٩‬‬

‫ﻣﻌﺮﺽ ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳﻮﻡ‬ ‫ﻳﺴﺘﻘﻄﺐ ﺇﻫﺘﻤﺎﻣـﴼ ﻋﺎﻟﻤﻴـﴼ‬

‫‪ME Printer March 2009‬‬

‫ُﻳﺘﻮﻗﻊ ﻟﺴﻮﻕ ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳﻮﻡ ﺍﻟﺠﺮﺍﻓﻴﻜﻴﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻣﺴﺘﻘﺒ ً‬ ‫ﻼ‬ ‫ُﻣﺸـــﺮﻗﴼ‪ ،‬ﻣﻊ ﻗﻴﺎﻡ ﺍﻟﻤﺴﺘﺜﻤﺮﻳﻦ ﺍﻟﺠﺎﺩﻳﻦ ﺑﺈﺳﺘﻬﺪﺍﻑ ﺍﻷﺳﻮﺍﻕ ﺍﻟﻨﺎﻣﻴﺔ ﻭﻃﺮﺡ‬ ‫ّ‬ ‫ﻣﺨﻔﻀﺔ‬ ‫ﺍﻟﻤﺼﻨﻌﻴﻦ ﻟﻠﺒﺪﺍﺋﻞ ﺑﺘﻜﺎﻟﻴﻒ‬

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‫ﻋﻜـــﺲ ﻣﻌـــﺮﺽ ﺍﻟﻼﻓﺘـــﺎﺕ ﻭﺍﻟﺮﺳـــﻮﻡ ﺍﻟﺠﺮﺍﻓﻴﻜﻴﺔ‬

‫ﻋﻠﻰ ﺣﺪ ﺳـــﻮﺍﺀ‪ ،‬ﻭﻛﺎﻥ ﺍﻟﻤﻌﺮﺽ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻨﺎ ﻧﺎﺟﺤﴼ‬

‫ﺍﻟﻌـــﺎﻡ ﻫـــﻲ ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠـــﻰ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠﻰ‬

‫)ﺳـــﺎﻳﻦ ﺁﻧـــﺪ ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨﺞ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ(‬

‫ﺟﺪﴽ ﻭﻗﺪ ﺗﺨﻄﻰ ﺟﻤﻴﻊ ﺍﻟﺘﻮﻗﻌﺎﺕ“‪.‬‬

‫ﺍﻷﻗﻤﺸـــﺔ‪ ،‬ﻭﺗﻔﻀﻴـــﻞ ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺤﻠـــﻲ ﻟﻤﺎﻛﻴﻨﺎﺕ‬

‫ﻓﻲ ﺩﻭﺭﺗﻪ ﺍﻟﺤﺎﺩﻳﺔ ﻋﺸـــﺮﺓ‪ ،‬ﺍﻟﺘﻲ ﻋﻘﺪﺕ ﻟﻠﻔﺘﺮﺓ ﻣﻦ‬

‫ﻭﺷـــﻬﺪ ﻣﻌـــﺮﺽ )ﺳـــﺎﻳﻦ ﺁﻧـــﺪ ﺟﺮﺍﻓﻴـــﻚ ﺇﻣﻴﺠﻨﺞ(‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻡ ﺃﺣﺒﺎﺭ ﺍﻟﺴـــﻮﻟﻔﻨﺖ‪ ،‬ﻭﺇﺭﺗﻔﺎﻉ‬

‫‪ ١٧ – ١٥‬ﻓﺒﺮﺍﻳـــﺮ ‪ ،٢٠٠٩‬ﻣـــﺎ ﻳﺤﺘﺎﺟﻪ ﺍﻟﺴـــﻮﻕ ﻓﻲ‬

‫ﺧـــﻼﻝ ﺃﻳﺎﻣﻪ ﺍﻟﺜـــﻼﺙ ﺇﺭﺗﻔﺎﻋﴼ ﻓﻲ ﺃﻋـــﺪﺍﺩ ﺍﻟﻌﺎﺭﺿﻴﻦ‬

‫ﻋـــﺪﺩ ﺯﺍﺋـــﺮﻱ ﺍﻟﻤﻌـــﺮﺽ ﻣـــﻦ ﺍﻟﻘـــﺎﺭﺓ ﺍﻹﻓﺮﻳﻘﻴـــﺔ‪،‬‬

‫ﺍﻟﻮﻗـــﺖ ﺍﻟﺮﺍﻫﻦ‪ ،‬ﺃﻻ ﻭﻫﻮ ﺿﻤﺎﻥ ﺇﺳـــﺘﻤﺮﺍﺭﻳﺔ ﺍﻟﻄﻠﺐ‬

‫ﺍﻟﺠـــﺪﺩ‪ ،‬ﻭﻛﺎﻧـــﺖ ﺃﺭﻗـــﺎﻡ ﺍﻟﻤﺒﻴﻌـــﺎﺕ ﺍﻟﺘـــﻲ ﺗﺤﻘﻘـــﺖ‬

‫ﻋﻠﻰ ﺍﻟﺨﺪﻣـــﺎﺕ ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺍﻟﺘﺒﺎﻃـــﺆ ﺍﻹﻗﺘﺼﺎﺩﻱ‪.‬‬ ‫ﻭﺇﻧﻄﻼﻗـــﴼ ﻣـــﻦ ﻛﻮﻧﻪ ﺃﻭﻝ ﺣـــﺪﺙ ﻳﻘﺎﻡ ﻓـــﻲ ‪،٢٠٠٩‬‬

‫ُﻣﺮﺿﻴـــﺔ‪ .‬ﻭﺗﻀﻨﺖ ﻗﺎﺋﻤـــﺔ ﺍﻟﻌﺎﺭﺿﻴـــﻦ ﺍﻟﺠﺪﺩ ﻋﻠﻰ‬

‫ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟـــﻰ ﺍﻟﺘﻮﺍﺟﺪ ﺍﻟﻜﺒﻴـــﺮ ﻟﻤﺼﻨ ّﻌﻲ ﻭﻣﺰ ّﻭﺩﻱ‬

‫ﺑﻌﺾ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻀﺨﻤـــﺔ ﻓﻲ ﻫـــﺬﺍ ﺍﻟﻤﺠﺎﻝ ﻣﻦ‬

‫ﻭﻻ ﻳﺨﺘﻠـــﻒ ﺇﺛﻨـــﺎﻥ ﻋﻠـــﻰ ﺃﻥ ﻣﻌﺮﺽ )ﺳـــﺎﻳﻦ ﺁﻧﺪ‬

‫ﻧﺠﺢ ﺍﻟﻤﻌﺮﺽ ﻓﻲ ﺇﺳﺘﻘﻄﺎﺏ ﺃﻛﺜﺮ ﻣﻦ ‪ ٢٥٠‬ﺷﺮﻛﺔ‬

‫ﻗﺒﻴـــﻞ ﺗﻴﻤﻮﺗﻚ )ﺃﺳـــﺘﺮﺍﻟﻴﺎ(‪ ،‬ﺃﻛﺘﺎ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‬

‫ﺟﺮﺍﻓﻴـــﻚ ﺇﻣﻴﺠﻨـــﺞ( ﻗـــﺪ ﻧﻤﺎ ﺑﺸـــﻜﻞ ﻛﺒﻴـــﺮ ﻭﺑﺎﺕ‬

‫ﻋﺎﺭﺿﺔ ﻣﻦ ‪ ٢٩‬ﺩﻭﻟﺔ‪ ،‬ﻟﻴﻌﻜﺲ ﺑﺬﻟﻚ ﻗﻮﺓ ﺍﻹﻗﺘﺼﺎﺩ‬

‫)ﺍﻹﻣﺎﺭﺍﺕ(‪ ،‬ﺁﻛﺴـــﻴﺰ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳـــﻂ )ﺍﻹﻣﺎﺭﺍﺕ(‪،‬‬

‫ﺣﺪﺛﴼ ﺿﺮﻭﺭﻳﴼ ﻟﻠﻤﺴـــﺘﺜﻤﺮﻳﻦ ﺍﻟﺠﺎﺩﻳـــﻦ ﻭﺍﻟﻤﺤﻠﻠﻴﻦ‬

‫ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ ﻭﺛﻘﺔ ﺍﻟﻤﺴـــﺘﺜﻤﺮﻳﻦ ﺑﻪ‪ .‬ﻛﻤﺎ ﺷـــﻬﺪ‬

‫ﺳـــﺎﻳﻨﻮﻳﺮ )ﺃﻟﻤﺎﻧﻴـــﺎ(‪ ،‬ﻛﺘﻼﻳـــﺖ ﺑﻨﺘـــﺎ )ﺇﻳﻄﺎﻟﻴـــﺎ(‬

‫ﻭﺍﻟﻤﺴﺘﺸـــﺎﺭﻳﻦ ﻓـــﻲ ﺻﻨﺎﻋـــﺔ ﺍﻟﻼﻓﺘـــﺎﺕ ﻭﺍﻟﺘﺼﻮﻳﺮ‬

‫ﺧـــﻼﻝ ﺃﻳﺎﻣﻪ ﺍﻟﺜﻼﺛﺔ ﺣﻀـــﻮﺭ ﺃﻛﺜﺮ ﻣﻦ ‪ ٩,٥٠٠‬ﺯﺍﺋﺮﴽ‬

‫ﻭﺗﻜﻨﻮﻓﻴﺸـــﻦ )ﺇﻳﻄﺎﻟﻴﺎ(‪ .‬ﻛﻤﺎ ﺣﻀﺮ ﺍﻟﻤﻌﺮﺽ ﻧﺨﺒﺔ‬

‫ﻣﻦ ﺟﻤﻴـــﻊ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ‪ ،‬ﻭﺇﺑـــﺮﺍﻡ ﺻﻔﻘﺎﺕ ﺑﻤﻼﻳﻴﻦ‬

‫ﻣـــﻦ ﺍﻟﻘﺎﺋﻤﻴـــﻦ ﻋﻠـــﻰ ﺷـــﺮﻛﺎﺕ ﺗﺼﻨﻴـــﻊ ﻣﺎﻛﻴﻨـــﺎﺕ‬

‫ﺍﻟﺠﺮﺍﻓﻴﻜﻲ‪ .‬ﻭﻭﻓﻘﴼ ﻟﻠﻤﻨﻈﻤﻴﻦ‪ ،‬ﻓﻘﺪ ﻋ ّﺒﺮ ﺍﻟﻌﺎﺭﺿﻮﻥ‬ ‫ﻋﻦ ﺩﻫﺸـــﺘﻬﻢ ﻣﻦ ﺗﺰﺍﻳﺪ ﺃﻋـــﺪﺍﺩ ﺍﻟﺰﺍﺋﺮﻳﻦ ﺍﻟﻘﺎﺩﻣﻴﻦ‬

‫ﻭﻓـــﻲ ﻫـــﺬﺍ ﺍﻟﺼـــﺪﺩ ﻗﺎﻝ ﺷـــﺮﻳﻒ ﺭﺣﻤـــﺎﻥ‪ ،‬ﺍﻟﺮﺋﻴﺲ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺎﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ‪ ،‬ﻛﺎﻥ ﻣﻦ ﺑﻴﻨﻬﻢ ﻣﺼﻨ ّﻌﻲ‬ ‫ﺍﻷﺣﺒـــﺎﺭ ﻭﺑﺮﺍﻣـــﺞ ﺍﻟــــ ”ﺭﻳـــﺐ“ ﻭﺭﺅﻭﺱ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺎ‬

‫ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻤﺠﻤﻮﻋﺔ ﻓﻠﻚ ﺍﻟﻘﺎﺑﻀﺔ‪” :‬ﻧﺤﻦ ﺳـــﻌﺪﺍﺀ‬

‫ﺷﺎﺑﻪ ﺫﻟﻚ‪.‬‬

‫ﻣـــﻦ ﺟﻤﻴـــﻊ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟـــﻢ‪ ،‬ﻻﺳـــﻴﻤﺎ ﺍﻟﺒﺎﺋﻌﻴﻦ ﺍﻟﺬﻳﻦ‬ ‫ﺻ ّﺒﻮﺍ ُﺟ ّﻞ ﺇﻫﺘﻤﺎﻣﻬﻢ ﻋﻠﻰ ﺇﻋﺘﻤﺎﺩ ﻃﺮﻕ ﺟﺪﻳﺪﺓ ﻓﻲ‬ ‫ﻣﻤﺎﺭﺳﺔ ﺍﻷﻋﻤﺎﻝ ﻓﻲ ﻇﻞ ﺃﻭﺿﺎﻉ ﺍﻟﺴﻮﻕ ﺍﻟﺮﺍﻫﻨﺔ‪.‬‬

‫ﺟﺪﴽ ﺑﺎﻹﺷﺎﺩﺍﺕ ﺍﻟﺘﻲ ﺗﻠﻘﻴﻨﺎﻫﺎ ﻣﻦ ﺍﻟﻌﺎﺭﺿﻴﻦ ﻭﺍﻟﺰﻭﺍﺭ‬

‫ﻭﻟﻌـــﻞ ﻣﻦ ﺃﺑﺮﺯ ﺍﻷﻣﻮﺭ ﺍﻟﺘﻲ ﺷـــﻬﺪﻫﺎ ﺍﻟﻤﻌﺮﺽ ﻫﺬﺍ‬

‫ﻭﺗﻀﻤﻨﺖ ﺍﻟﻔﻌﺎﻟﻴﺎﺕ ﺍﻟﺘﻲ ﺗﺮﺍﻓﻘﺖ ﻣﻊ ﻣﻌﺮﺽ )ﺳﺎﻳﻦ‬

‫ﺍﻟﺪﻭﻻﺭﺍﺕ‪.‬‬

‫ﺍﻟﺨﺪﻣﺎﺕ ﻣﻦ ﺍﻟﺼﻴﻦ‪.‬‬

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‫ﺑﺮﻧﻜﺖ ﺑﺮﺱ ﺳﻨﺘﺮ‬

‫ﺟﺬﺏ ﻣﻌﺮﺿﺎ‬ ‫”ﺟﻠﻒ ﺑﺮﻧﺖ“‬ ‫ﻭ”ﺟﻠﻒ ﺑﺎﻙ“‬ ‫ﻃﻮﺍﻝ ﺍﻟﺴﻨﻮﺍﺕ‬ ‫ﺍﻟﺴﺎﺑﻘﺔ ﺃﻋﺪﺍﺩﴽ‬ ‫ﻛﺒﻴﺮﺓ ﻣﻦ ﺍﻟﺰﻭﺍﺭ‬

‫ﻣﺎ ﻗﺒﻞ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫•‬

‫ﺟﻬـــﺎﺯ ﺗﺼﻮﻳـــﺮ ﺍﻷﻟـــﻮﺍﺡ ﺭﻗﻤﻴـــﴼ )ﺳﻮﺑﺮﺍﺳـــﺘﺮ‬

‫ﺃﻱ‪ (٥٢‬ﻣﻊ ﺧﺎﺻﻴﺔ ﺍﻟﺘﻠﻘﻴﻢ ﺍﻟﺘﻠﻘﺎﺋﻲ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ‬ ‫•‬

‫ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ )ﺳﺒﻴﺪﻣﺎﺳﺘﺮ ﺃﺱ ﺃﻡ ‪(٥-٥٢‬‬

‫ﻣﺎ ﺑﻌﺪ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫•‬

‫ﻣﺎﻛﻴﻨﺔ ﺍﻟﺘﺠﻠﻴﺪ )ﻳﻮﺭﻭﺑﺎﻳﻨﺪ ‪(١٣٠٠‬‬

‫•‬

‫ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﻲ )ﺇﺷﺘﺎﻝ ﻓﻮﻟﺪﺭ ﺗﻲ ‪(٥٢‬‬

‫•‬

‫ﻧﻈﺎﻡ ﺍﻟﻘﺺ )ﺑﻮﻻﺭ ﺁﺭ‪(١١٥-‬‬

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‫ﻣﺎﻛﻴﻨﺔ ﺍﻟﺘﺼﻔﻴﺢ )ﺗﻲ ﺃﻝ ﺃﻡ ‪(٥٢‬‬

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‫ﻧﻈﺎﻡ ﻧﻘﻞ )ﺳﻮﻟﻴﻤﺎ(‬

‫•‬

‫ﺟﻬﺎﺯ )ﺃﻟﻴﺘﺎ ﺁﻧﺪ ﻧﻴﻤﺒﻮ ﺃﻡ ﺑﻲ( ﻣﻦ ﻓﻴﺪﻳﺎ‬

‫ﺍﻟﺨﺪﻣﺎﺕ‬ ‫•‬

‫ﺳﻴﺴﺘﻢ ﺳﻴﺮﻓﺲ‬

‫•‬

‫ﺳﺎﻓﻴﺮﺍ‬

‫•‬

‫ﺃﻛﺎﺩﻳﻤﻴﺔ ”ﺑﺮﻧﺖ ﻣﻴﺪﻳﺎ“‬

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‫ﻣﻌﺪﺍﺕ ﺃﻋﻴﺪ ﺗﺴﻮﻳﻘﻬﺎ‬

‫ﻭﺃﺿﺎﻓﺖ »ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ« ﺃﻧﻬﺎ ﺳﺘﻘﻮﻡ‬ ‫ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷـــﺮﺍﺋﻜﻬﺎ )ﺟﺎﻟـــﻮﺱ – ﻣﻜﺪﺭﻣﻴﺪ – ﺃﻝ‬ ‫ﺃﺱ ﺃﻡ – ﺳﻮﻟﻴﻤﺎ – ﺁﻱ ﺃﺱ ﺃﻡ ﻣﻴﺘﺰ ﺟﻲ ﺃﻡ ﺑﻲ ﺃﺗﺶ‬ ‫– ﻓﻴﺪﻳﺎ(‪ ،‬ﻭﻣﻦ ﺧﻼﻝ ﻣﻨﺼﺘﻬﺎ ﺍﻟﺘﻲ ﺗﺤﻤﻞ ﺭﻗﻢ )ﺇﻱ‬ ‫‪ (٢١٠‬ﻭﺍﻟﻮﺍﻗﻌﺔ ﻓﻲ ﺍﻟﻘﺎﻋﺔ ﺍﻟﺸﺮﻗﻴﺔ‪ ،‬ﺑﺘﻘﺪﻳﻢ ﺗﺸﻜﻴﻠﺔ‬ ‫ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﻤﺘﻜﺎﻣﻠﺔ‪.‬‬

‫»ﺟﻔﻦﺟﺮﺍﻓﻴﻜﺲ«‬ ‫ﺗﺸﺎﺭﻙ ﻓﻲ ”ﺟﻠﻒ ﺑﺮﻧﺖ“‬ ‫ﺑﺄﻛﺒﺮ ﻣﻨﺼﺔ ﻋﺮﺽ‬ ‫ﻟﻬﺎ ﻋﻠﻰ ﺍﻹﻃﻼﻕ‬

‫ﺳﺘﻌﺮﺽ ﺍﻟﺸﺮﻛﺔ ﺗﺸـــﻜﻴﻠـﺔ ﻣﺘﻨﻮﻋـﺔ ﻣﻦ‬ ‫ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋـﺔ ﻭﺍﻟﺘﺸﻄﻴـﺐ‬

‫ﻭﻳﺼﻌﺐ ﻧﻘﻠﻬﺎ ﻣﻦ ﻣﻜﺎﻥ ﺍﻟﻰ ﻣﻜﺎﻥ ﺁﺧﺮ“‪.‬‬ ‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺟﺎﺀﺕ ﻣﺸـــﺎﺭﻛﺘﻨﺎ ﺍﻷﻭﻟـــﻰ ﻓﻲ ﻣﻌﺮﺽ‬

‫ﻣﻌﺮﺿـــﴼ ﺭﺍﺋـــﺪﴽ ﻋـــﻦ ﻓﻨـــﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓـــﻲ ﻣﻨﻄﻘﺔ‬ ‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﻭﻧﺤﻦ ﻧﺘﻄﻠﻊ ُﻗﺪﻣﴼ ﺍﻟﻰ ﻣﺠﺎﻭﺭﺓ‬

‫”ﺟﻠﻒ ﺑﺮﻧﺖ“ ﺇﺳﺘﺠﺎﺑﺔ ﻟﻄﻠﺒﺎﺕ ﻣﻮﺭﺩﻳﻨﺎ ﺍﻷﺳﺎﺳﻴﻴﻦ‬

‫ﺷﺮﻛﺔ ﺯﻳﺮﻭﻛﺲ ﻋﻠﻰ ﺃﺭﺽ ﺍﻟﻤﻌﺮﺽ“‪.‬‬ ‫ﻭﻳﺘﻘﺎﺳﻢ »ﺩﻳﻨﺎﻏﺮﺍﻑ« ﻭ»ﺯﻳﺮﻭﻛﺲ« ﺗﺄﺭﻳﺨﴼ ﺣﺎﻓ ً‬ ‫ﻼ‬

‫ﻭﺑﺼﻔﺘﻨﺎ ﺷـــﺮﻛﺔ ﺗﺘﺨﺬ ﻣﻦ ﺩﻭﻟﺔ ﺍﻹﻣﺎﺭﺍﺕ ﻣﻘﺮﴽ ﻟﻬﺎ‪،‬‬

‫ﺑﺎﻟﻤﺸـــﺎﺭﻛﺎﺕ ﻓﻲ ﻣﻌﺮﺽ ”ﺟﻠﻒ ﺑﺮﻧﺖ“‪ ،‬ﺍﻟﺬﻱ ﻳﻘﺎﻡ‬ ‫ّ‬ ‫ﻓـــﻲ ﺩﺑﻲ ﻛﻞ ﻋﺎﻣﻴﻦ‬ ‫ﻭﻳﺴـــﻠﻂ ﺍﻟﻀـــﻮﺀ ﻋﻠﻰ ﺻﻨﺎﻋﺔ‬

‫ﻭﺗﺤﺘﻞ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻣﻜﺎﻧﺔ ﻣﻬﻤﺔ ﻟﺪﻯ‬

‫ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ﺍﻵﺧﺬﺓ ﺑﺎﻟﻨﻤﻮ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪.‬‬

‫ﻣﻮﺭﺩﻳﻨﺎ ﺍﻷﺳﺎﺳﻴﻴﻦ“‪.‬‬

‫ﻭﺗﺸﺘﻤﻞ ﻗﺎﺋﻤﺔ ﻣﻌﺮﻭﺿﺎﺕ »ﺩﻳﻨﺎﻏﺮﺍﻑ« ﻓﻲ ﻣﻌﺮﺽ‬

‫ﻣﻦ ﺟﻬﺘﻪ‪ ،‬ﻗﺎﻝ ﺃﻟﻜﺴـــﻨﺪﺭ ﻧﺠﻢ‪ ،‬ﻣﺪﻳﺮ ﺃﻓﺮﻉ »ﺟﻔﻦ‬

‫”ﺟﻠـــﻒ ﺑﺮﻧـــﺖ“ ﻫـــﺬﺍ ﺍﻟﻌﺎﻡ ﻋﻠـــﻰ ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ‬

‫ﺟﺮﺍﻓﻴﻜﺲ« ﻓﻲ ﺩﺑﻲ ﻭﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﺸﻤﺎﻟﻴﺔ‪” :‬ﺳﻨﻘﻮﻡ‬

‫ﻣﻦ ﺍﻟﺤﻠـــﻮﻝ ﻭﺍﻟﺨﺎﻣﺎﺕ ﻭﺍﻟﺨﺪﻣـــﺎﺕ‪ ،‬ﻭﻣﻨﻬﺎ ﻣﺎﻛﻴﻨﺔ‬

‫ﺑﺪﻋﻮﺓ ﺟﻤﻴﻊ ﻋﻤﻼﺋﻨﺎ ﺍﻟﺤﺎﻟﻴﻴﻦ ﻭﺍﻟﻤﺤﺘﻤﻠﻴﻦ ﻟﺰﻳﺎﺭﺓ‬

‫ﺍﻟﻄﺒﺎﻋﺔ )ﺭﻭﻻﻧـــﺪ ‪ (٥٠‬ﻭﺍﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ )ﺑﺮﻳﻠﻴﺎ ﺑﺮﻭ‪-‬‬

‫ﺟﻨﺎﺣﻨﺎ ﻓـــﻲ ﻣﻌﺮﺽ ”ﺟﻠﻒ ﺑﺮﻧـــﺖ“‪ ،‬ﻭﻧﺮﻏﺐ ﺑﻠﻘﺎﺀ‬

‫ﻓـــﻲ ﻓﻴﻮﻟﻴﺖ( ﺍﻟﺨﺎﻟﻴﺔ ﻣـــﻦ ﺍﻟﻜﻴﻤﻴﺎﻭﻳﺎﺕ ﺍﻟﺘﻲ ﺗﻘﻮﻡ‬

‫ﺯﻭﺍﺭ ﻋﺎﺯﻣﻴﻦ ﻋﻠﻰ ﺇﺗﺨﺎﺫ ﺍﻟﻘﺮﺍﺭﺍﺕ ﻭﺇﺑﺮﺍﻡ ﺍﻟﺼﻔﻘﺎﺕ‬

‫ﺍﻟﺸـــﺮﻛﺔ ﺑﺈﻃﻼﻗﻬﺎ ﻟﻠﻤﺮﺓ ﺍﻷﻭﻟﻰ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ‬

‫ﺧﻼﻝ ﻓﺘﺮﺓ ﺇﻗﺎﻣﺔ ﺍﻟﻤﻌﺮﺽ‪ .‬ﻛﻤﺎ ﺃﻧﻨﺎ ﻧﺜﻤﻦ ﺍﻟﻔﺮﺻﺔ‬

‫ﺍﻷﻭﺳﻂ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻣﺎﻛﻴﻨﺔ ﺧﻴﺎﻃﺔ ﺍﻟﻜﺘﺐ )ﺁﺳﺘﺮ‬

‫ﺍﻟﺘﻲ ﻳﺘﻴﺤﻬﺎ ﻟﻨﺎ ﻣﻌﺮﺽ ”ﺟﻠﻒ ﺑﺮﻧﺖ“ ﻟﻠﻘﺎﺀ ﺯﺍﺋﺮﻳﻦ‬

‫ﺃﻝ ﺑﻮﻙ( ﻭﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻦ »ﺯﻳﺮﻭﻛﺲ« ﺍﻟﺘﻲ‬

‫ﻣﻬﺘﻤﻴـــﻦ ﻳﻄﺮﺣـــﻮﻥ ﺃﺳـــﺌﻠﺔ ﺫﻛﻴـــﺔ ﻣﻦ ﺷـــﺄﻧﻬﺎ ﺃﻥ‬

‫ﺗﻨﻀﻮﻱ ﺗﺤﺖ ﺇﺗﻔﺎﻗﻴﺔ ﺍﻟﺸﺮﺍﻛﺔ ﺍﻟﺠﺪﻳﺪﺓ‪.‬‬

‫ﺗﺮﺷﺪﻧﺎ ﻓﻲ ﺃﻋﻤﺎﻟﻨﺎ ﺍﻟﻤﺴﺘﻘﺒﻠﻴﺔ“‪.‬‬

‫ﺗﻘﻊ ﻣﻨﺼﺔ »ﺩﻳﻨﺎﻏﺮﺍﻑ« ﻭ»ﺯﻳﺮﻭﻛﺲ« ﻓﻲ ﻣﻌﺮﺽ‬

‫ﺍﻟﺬﻳـــﻦ ﻻﺣﻈـــﻮﺍ ﺇﺯﺩﻳـــﺎﺩ ﺷـــﻌﺒﻴﺔ ﻫـــﺬﺍ ﺍﻟﻤﻌـــﺮﺽ‪.‬‬ ‫ﺗﻤﺜﻞ ﻫﺬﻩ ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﺴﻮﻕ ﺍﻷﺳﺎﺳﻲ ﺑﺎﻟﻨﺴﺒﺔ ﺇﻟﻴﻨﺎ‪،‬‬

‫”ﺟﻠﻒ ﺑﺮﻧﺖ“‪ ،‬ﻭﺗﺤﻤﻞ ﺭﻗﻢ )ﺇﻱ ‪.(٤٣٠‬‬

‫»ﺩﻳﻨﺎﻏﺮﺍﻑ« ﻭ»ﺯﻳﺮﻭﻛﺲ«‬ ‫ﺗﺘﻘﺎﺳﻤﺎﻥﻣﻨﺼﺔﺍﻟﻌﺮﺽ‬ ‫ﻓﻲ ”ﺟﻠﻒ ﺑﺮﻧﺖ ‪“٢٠٠٩‬‬

‫ّ‬ ‫ﺳـــﺘﻌﺰﺯ ﻫـــﺬﻩ ﺍﻟﺨﻄــــﻮﺓ ﺍﻟﺸـــﺮﺍﻛـﺔ‬

‫ﺗﺮﻭﺝ‬ ‫»ﺑﻮﺑﺴﺖ ﺟﺮﻭﺏ« ّ‬ ‫ﻓﻲ ”ﺟﻠﻒ ﺑﺎﻙ“ ﻟﺤﻠﻮﻝ‬ ‫ﺍﻟﺘﻐﻠﻴﻒﺍﻟﻤﺘﻜﺎﻣﻠﺔ‬

‫ﺍﻟﺸﺮﻛﺘﻴـﻦ ﺍﻟﺮﺍﺋﺪﺗﻴـﻦ‬

‫ﺍﻟﺘﻘﻄﻴﻊ ﺑﺎﻟﻘﺎﻟﺐ ﻭﺍﻟﻄﻲ ﻭﺍﻟﺘﻐﺮﻳﺔ‬

‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﻭﻣﻘﺮﻫـــﺎ ﺍﻹﻣـــﺎﺭﺍﺕ‪ ،‬ﻋـــﻦ ﺃﻥ‬

‫ﺃﻋﻠﻨـــﺖ ﺷـــﺮﻛﺔ ﺩﻳﻨﺎﻏـــﺮﺍﻑ ﻟﺼﻨﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﺫﻛﺮﺕ »ﺑﻮﺑﺴﺖ ﺟﺮﻭﺏ«‪ ،‬ﺇﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ‬

‫ﺍﻟﻤﺤـــﺪﻭﺩﺓ ﻋﻦ ﺃﻥ ﻣﺸـــﺎﺭﻛﺘﻬﺎ ﻓـــﻲ ﻣﻌﺮﺽ ”ﺟﻠﻒ‬

‫ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﺗﺼﻨﻴﻊ ﻣﻌﺪﺍﺕ ﺍﻟﺘﻐﻠﻴﻒ‪ ،‬ﺃﻥ ﻣﺸـــﺎﺭﻛﺘﻬﺎ‬

‫ﺑﺮﻧﺖ ‪ “٢٠٠٩‬ﺳﺘﻜﻮﻥ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷﺮﻛﺔ ﺯﻳﺮﻭﻛﺲ‬

‫ﻓﻲ ﻧﺴـــﺨﺔ ﻫﺬﺍ ﺍﻟﻌﺎﻡ ﻣﻦ ﻣﻌﺮﺽ ﺍﻟﺨﻠﻴﺞ ﻟﻠﺘﻐﻠﻴﻒ‬

‫ﻣـــﻦ ﺧـــﻼﻝ ﻣﻨﺼﺔ ﻋﺮﺽ ﻣﺸـــﺘﺮﻛﺔ‪ ،‬ﻟﺘﻌـــﺰّﺯ ﺑﺬﻟﻚ‬

‫)ﺟﻠـــﻒ ﺑـــﺎﻙ( ﺳـــﺘﻨﺼﺐ ﻋﻠـــﻰ ﺍﻟﺘﺮﻭﻳـــﺞ ﻟﺤﻠـــﻮﻝ‬

‫ﺍﻟﺸﺮﺍﻛﺔ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﺘﻲ ﺃﺑﺮﻣﻬﺎ ﺍﻟﻄﺮﻓﺎﻥ ﻣﺆﺧﺮﴽ‪.‬‬

‫ﺍﻟﺘﻐﻠﻴـــﻒ ﺍﻟﻤﺘﻜﺎﻣﻠـــﺔ ﺍﻟﺘﻲ ﺗﻨﺘﺠﻬﺎ ﺍﻟﺸـــﺮﻛﺔ‪ ،‬ﻭﺍﻟﺘﻲ‬

‫ﻭﺗﻨﺺ ﺍﻹﺗﻔﺎﻗﻴﺔ ﺍﻟﺘﻲ ﻭﻗﻌﺘﻬﺎ ﺍﻟﺸﺮﻛﺘﺎﻥ ﻓﻲ ﻧﻮﻓﻤﺒﺮ‬

‫ﺗﺸﻤﻞ ﻣﺎﻛﻴﻨﺔ ﺍﻟﺘﻘﻄﻴﻊ ﺑﺎﻟﻘﻮﺍﻟﺐ ﻃﺮﺍﺯ )‪BOBST‬‬

‫‪ ،٢٠٠٨‬ﻋﻠﻰ ﺗﻌﻴﻴﻦ ﺷﺮﻛﺔ ﺩﻳﻨﺎﻏﺮﺍﻑ ﻛﻤﻮﺯﻉ ﻣﻌﺘﻤﺪ‬

‫‪AUTOPLATEN®DIECUTTER‬‬

‫ﻟﻤﻨﺘﺠـــﺎﺕ ﺯﻳﺮﻭﻛـــﺲ ﻓـــﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﻣﻦ‬

‫‪ (NOVACUT 106‬ﻭﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄـــﻲ ﻭﺍﻟﺘﻐﺮﻳـــﺔ‬

‫ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﺍﻟﻀﺨﻤﺔ ﺩﻭﺭﴽ ﺣﻴﻮﻳﴼ ﻓﻲ ﺩﻋﻢ‬

‫ﺧﻼﻝ ﺗﻘﺪﻳﻢ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺍﻟﺤﻠﻮﻝ ﻭﻣﻌﺪﺍﺕ‬

‫ﻃﺮﺍﺯ )‪.(VISIONFOLD 50/80/110‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﻤﺪﻣﺠﺔ ﻟﻠﺸﺮﻛﺎﺕ ﺍﻟﻌﺎﻣﻠﺔ ﺿﻤﻦ‬

‫ﻭﻭﻓﻘـــﴼ ﻟﻠﺸـــﺮﻛﺔ‪ ،‬ﻳﻌـــﺪ ﻫﺬﺍﻥ ﺍﻟﻄـــﺮﺍﺯﺍﻥ ﺍﻟﻠـــﺬﺍﻥ ﺗﻢ‬

‫ﻣﻨﺼﺔ ﻧﺮﻓـــﺪ ﻣﻦ ﺧﻼﻟﻬﺎ ﻋﻤﻼﺋﻨﺎ ﺑﺎﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﺘﻲ‬

‫ﻗﻄﺎﻉ ﺻﻨﺎﻋﺔ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪.‬‬ ‫ّ‬ ‫ﻭﻳﻌﻠﻖ ﺃﻧﻄﻮﺍﻥ ﺍﻟﻜﺎﺭﺍ‪ ،‬ﻧﺎﺋﺐ ﺭﺋﻴﺲ ﺷﺮﻛﺔ ﺩﻳﻨﺎﻏﺮﺍﻑ‪،‬‬

‫ﺇﻃﻼﻗﻬﻤﺎ ُﺑﻌﻴﺪ ﻣﻌﺮﺽ ﺩﺭﻭﺑﺎ ﺍﻟﺪﻭﻟﻲ ﺍﻷﺧﻴﺮ‪ ،‬ﺍﻟﺤﻞ‬

‫ﺍﻟﺮﺍﺋـــﺪﺓ ﻓﻲ ﺗﻮﺭﻳـــﺪ ﻣﺎﻛﻴﻨﺎﺕ ﻭﺣﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ‬ ‫ﻣﺸﺎﺭﻛﺘﻬﺎ ﺍﻟﺜﺎﻟﺜﺔ ﻓﻲ ﻣﻌﺮﺽ ”ﺟﻠﻒ ﺑﺮﻧﺖ ‪“٢٠٠٩‬‬ ‫ﺳـــﺘﺘ ّﻮﺝ ﺑﺄﻛﺒﺮ ﻣﻨﺼـــﺔ ﻋﺮﺽ ﻟﻬﺎ ﻋﻠـــﻰ ﺍﻹﻃﻼﻕ‪،‬‬ ‫ﺗﻘـــﺪﺭ ﻣﺴـــﺎﺣﺘﻬﺎ ﺑــــ ‪ ٥٣٩‬ﻣﺘـــﺮﴽ ﻣﺮﺑﻌـــﴼ‪.‬‬ ‫ﻭﺍﻟﺘـــﻲ ّ‬ ‫ﻭﻭﻓﻘـــﴼ ﻟﻠﻘﺎﺋﻤﻴـــﻦ ﻋﻠـــﻰ ﺍﻟﺸـــﺮﻛﺔ‪ ،‬ﺳـــﺘﻘﻮﻡ »ﺟﻔﻦ‬ ‫ﺟﺮﺍﻓﻴﻜﺲ« ﺑﻌﺮﺽ ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﻣﻌﺪﺍﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺠﻠﻴﺪ‪.‬‬ ‫ﻭﺑﻬـــﺬﺍ ﺍﻟﺼﺪﺩ ﻗﺎﻝ ﻧﺠﻴﺐ ﻋـــﻮﺍﺩ‪ ،‬ﻧﺎﺋﺐ ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ‬ ‫ﻋـــﻦ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻓـــﻲ »ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜـــﺲ«‪” :‬ﺗﻠﻌﺐ‬ ‫ﺻﻨﺎﻋﺔ ﻛﺼﻨﺎﻋﺘﻨﺎ‪ ،‬ﻓﻬـــﻲ ﺗﻮﻓﺮ ﻟﻨﺎ ﻧﺤﻦ ﺍﻟﻤﻮﺭﺩﻳﻦ‪،‬‬ ‫ﻗـــﺪ ﺗﻜﻮﻥ ﻓﻲ ﺑﻌـــﺾ ﺍﻷﺣﻴـــﺎﻥ ﺫﺍﺕ ﺃﺣﺠﺎﻡ ﻛﺒﻴﺮﺓ‬

‫ً‬ ‫ﻋﻠـــﻰ ﺫﻟﻚ‬ ‫ﻗﺎﺋـــﻼ‪ُ ” :‬ﻳﻌـــﺮﻑ ”ﺟﻠﻒ ﺑﺮﻧـــﺖ“ ﺑﻜﻮﻧﻪ‬

‫ﺍﻷﻣﺜﻞ ﻟﻠﺸﺮﻛﺎﺕ ﺍﻟﻌﺎﻣﻠﺔ ﺿﻤﻦ ﻗﻄﺎﻉ ﺗﻐﻠﻴﻒ ﻭﻃﻲ‬

‫ﺍﻟﻜﺮﺗﻮﻥ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪.‬‬

‫‪ME Printer March 2009‬‬

‫ﻛﺸـــﻔﺖ »ﺟﻔـــﻦ ﺟﺮﺍﻓﻴﻜـــﺲ«‪ ،‬ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ‬

‫ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴـﺔ ﺍﻟﺘــــﻲ ﺗﺠﻤـــﻊ ﺑﻴــــﻦ‬

‫ﺗﺸـــﻤﻞ ﻣﻌﺮﻭﺿﺎﺕ ﺍﻟﺸﺮﻛﺔ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺎﺕ‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﺟﻠﻒ ﺑﺮﻧﺖ ﻭﺟﻠﻒ ﺑﺎﻙ ‪٢٠٠٩‬‬

‫ُﻳﺘﻮﻗﻊ ﻟﻠﺤﺪﺙ ﺃﻥ ﻳﻜﻮﻥ ﺍﻷﻛﺒﺮ ﺣﺠﻤﴼ ﻋﻠﻰ ﺍﻹﻃﻼﻕ ﻣﻘﺎﺭﻧﺔ ﺑﺎﻟﺴﻨﻮﺍﺕ ﺍﻟﺴﺎﺑﻘـﺔ‬ ‫ﻳﻬﺪﻑ ﻣﻌﺮﺿﺎ‬ ‫”ﺟﻠﻒ ﺑﺮﻧﺖ“‬ ‫ﻭ”ﺟﻠﻒ ﺑﺎﻙ“ ﺇﻟﻰ‬ ‫ﺗﻠﺒﻴﺔ ﻣﺘﻄﻠﺒﺎﺕ‬ ‫ﻧﻤﻮ ﺻﻨﺎﻋﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬ ‫ﺍﻹﻗﻠﻴﻤﻴﺔ ﻭﺍﻟﻌﺎﻟﻤﻴﺔ‬ ‫ﻋﻠﻰ ﺣﺪ ﺳﻮﺍﺀ‬

‫ﺗﺴـــﺘﻀﻴﻒ ﺇﻣﺎﺭﺓ ﺩﺑﻲ ﺍﻟﺪﻭﺭﺓ ﺍﻷﻛﺒﺮ ﻋﻠﻰ ﺍﻹﻃﻼﻕ‬

‫”ﺟﻠﻒﺑﺮﻧﺖ“ ﻭ“ﺟﻠﻒﺑﺎﻙ“ﺑﺼﻔﺘﻬﻤﺎﺃﺳﺮﻉ ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺗﺠﺎﻭﺯﺕ ﻗﻴﻤﺘﻬﺎ ﺍﻟـ ‪ ١٥٠‬ﻣﻠﻴﻮﻥ ﺩﻭﻻﺭ‪.‬‬

‫ﻣـــﻦ ﻣﻌﺮﺿـــﻲ ﺍﻟﺨﻠﻴـــﺞ ﻟﻠﻄﺒﺎﻋـــﺔ )ﺟﻠـــﻒ ﺑﺮﻧـــﺖ(‬

‫ﺍﻟﻤﺘﺨﺼﺼﺔ ﻧﻤـــﻮﴽ ﻋﻠﻰ ﺍﻟﺼﻌﻴﺪ ﺍﻟﻌﺎﻟﻤﻲ‪ .‬ﻭﻧﺘﻮﻗﻊ ﺃﻥ‬

‫ﻭﺗﺘﻀﻤـــﻦ ﻗﺎﺋﻤـــﺔ ﺍﻟﻌﺎﺭﺿﻴـــﻦ ﻓـــﻲ ﺩﻭﺭﺓ ﻫـــﺬﺍ ﺍﻟﻌﺎﻡ‬

‫ﻭﺍﻟﺨﻠﻴـــﺞ ﻟﻠﺘﻐﻠﻴـــﻒ )ﺟﻠﻒ ﺑـــﺎﻙ(‪ ،‬ﺃﺑـــﺮﺯ ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺗﺤﻘـــﻖ ﺩﻭﺭﺓ ﺍﻟﻌﺎﻡ ‪ ٢٠٠٩‬ﻣﺰﻳﺪﴽ ﻣـــﻦ ﺍﻟﻨﻤﻮ‪ ،‬ﻣﺘﺠﺎﻭﺯﺓ‬

‫ﻣـــﻦ ﻣﻌﺮﺿـــﻲ ”ﺟﻠـــﻒ ﺑـــﺎﻙ“ ﻭ“ﺟﻠـــﻒ ﺑﺮﻧـــﺖ“‪،‬‬

‫ﺍﻟﻤﺘﺨﺼﺼـــﺔ ﻓـــﻲ ﺻﻨﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ‬

‫ﺣﺠﻢ ﺍﻟﺪﻭﺭﺓ ﺍﻟﻤﺎﺿﻴﺔ‪ ،‬ﻣﺴـــﺘﻨﺪ ًﺓ ﺇﻟﻰ ﻣﺆﺷﺮﺍﺕ ﺗﻄﻮﺭ‬

‫ﻛﺒـــﺮﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺼﻨﻌـــﺔ ﻭﺍﻟﻤـــﻮﺭﺩﺓ ﻟﻤﺎﻛﻴﻨﺎﺕ‬

‫ﻭﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪.‬‬

‫ﺍﻟﺼﻨﺎﻋﺔ ﺧﻼﻝ ﺍﻷﻋﻮﺍﻡ ﺍﻟﻘﻠﻴﻠﺔ ﺍﻟﻤﻘﺒﻠﺔ“‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻣـــﻦ ﻗﺒﻴﻞ »ﻫﻴﺪﻟﺒﺮﺝ«‬

‫ﻭﻳﻬـــﺪﻑ ﺍﻟﻤﻌﺮﺿﺎﻥ‪ ،‬ﺍﻟﺘﻲ ﺗﻨﻌﻘـــﺪ ﻓﻌﺎﻟﻴﺎﺗﻬﻤﺎ ﻣﻦ ‪٦‬‬

‫ﻭﺳﻴﺸﻬﺪ ﺍﻟﺤﺪﺙ ﺗﻨﻈﻴﻢ ﻣﺆﺗﻤﺮﴽ ﺻﻨﺎﻋﻴﴼ ﻣﺘﺨﺼﺼﴼ‬

‫ﻭ»ﺩﻳﻨﺎﻏﺮﺍﻑ« ﻭ»ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ« ﻭ»ﺯﻳﺮﻭﻛﺲ«‬

‫‪ ٩ -‬ﺃﺑﺮﻳـــﻞ ‪ ٢٠٠٩‬ﻓـــﻲ ﻣﺮﻛﺰ ﻣﻌـــﺎﺭﺽ ﻣﻄﺎﺭ ﺩﺑﻲ‬

‫ﻋﻠـــﻰ ﻣـــﺪﻯ ﺃﺭﺑﻌـــﺔ ﺃﻳـــﺎﻡ ﺑﺎﻟﺘﺰﺍﻣـــﻦ ﻣـــﻊ ﻓﻌﺎﻟﻴـــﺎﺕ‬

‫ﻭ»ﺑﻮﺑﺴﺖ ﺟﺮﻭﺏ« ﻭﻏﻴﺮﻫﺎ ﺍﻟﻤﺰﻳﺪ‪.‬‬

‫ﺍﻟﺪﻭﻟـــﻲ‪ ،‬ﺇﻟﻰ ﺗﻠﺒﻴﺔ ﻣﺘﻄﻠﺒﺎﺕ ﻧﻤﻮ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻤﻌﺮﺿﻴـــﻦ‪ ،‬ﻭﺫﻟـــﻚ ﻟﻺﺭﺗﻘﺎﺀ ﺑﺎﻟﺨﺪﻣـــﺎﺕ ﺍﻟﻤﻘﺪﻣﺔ‬

‫ﻭﺣﺮﺻـــﴼ ﻣﻨﻬﺎ ﻋﻠﻰ ﺭﻓﺪ ﻗﺮﺍﺋﻬـــﺎ ﺑﻤﻌﻠﻮﻣﺎﺕ ﺣﺼﺮﻳﺔ‬

‫ﻭﺍﻟﺘﻐﻠﻴﻒ ﺍﻹﻗﻠﻴﻤﻴﺔ ﻭﺍﻟﻌﺎﻟﻤﻴﺔ ﻋﻠﻰ ﺣﺪ ﺳﻮﺍﺀ‪.‬‬

‫ﻭﺇﺗﺎﺣـــﺔ ﺍﻟﻤﺠﺎﻝ ﻟﺘﺒـــﺎﺩﻝ ﺍﻟﺨﺒﺮﺍﺕ ﻭﺑﺤـــﺚ ﺍﻟﻘﻀﺎﻳﺎ‬

‫ﻋﻦ ﺍﻟﻤﻌﺮﺿﻴﻦ‪ ،‬ﺗﻜﺸـــﻒ ﻣﺠﻠﺔ ‪ ME Printer‬ﻓﻲ‬

‫ﻭﺃﻛﺪﺕ ﺷـــﺮﻛﺔ ”ﻓﻴﺮﺯ ﺁﻧﺪ ﺃﻛﺰﻳﺒﻴﺸﻨﺰ“‪ ،‬ﺍﻟﻤﺘﺨﺼﺼﺔ‬

‫ﻣﻮﺿﻊ ﺍﻫﺘﻤـــﺎﻡ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﻫﺬﺍ ﺍﻟﻘﻄﺎﻉ‪ .‬ﻭﻳﺘﺮﺃﺱ‬

‫ﺍﻟﺘﻘﺮﻳـــﺮ ﺍﻟﺘﺎﻟﻲ ﺍﻹﺳـــﺘﻌﺪﺍﺩﺍﺕ ﺍﻟﺘـــﻲ ﺗﺠﺮﻳﻬﺎ ﺑﻌﺾ‬

‫ﺑﺘﻨﻈﻴﻢ ﺍﻟﻤﻌﺎﺭﺽ ﻭﺍﻟﻤﺆﺗﻤﺮﺍﺕ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﺟﻠﺴـــﺎﺕ ﺍﻟﻤﺆﺗﻤﺮ ﻋﺪﺩ ﻣﻦ ﺃﻗﻄﺎﺏ ﺍﻟﺼﻨﺎﻋﺔ‪ ،‬ﺣﻴﺚ‬

‫ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻤﺸﺎﺭﻛﺔ ﻓﻲ ﺍﻟﺤﺪﺙ‪.‬‬

‫ﻭﻣﻨﻬـــﺎ ”ﺟﻠـــﻒ ﺑﺮﻧـــﺖ“ ﻭ“ﺟﻠـــﻒ ﺑـــﺎﻙ“‪ ،‬ﺃﻥ ﺯﻳـــﺎﺩﺓ‬

‫ﺗﻨﺎﻗـــﺶ ﺃﺣﺪﺙ ﺍﻟﺘﻮﺟﻬـــﺎﺕ ﺍﻟﺘﻘﻨﻴـــﺔ ﻭﻗﻀﺎﻳﺎ ﺍﻷﻣﻦ‬

‫ﻣﻌﺪﻝ ﺍﻹﻧﻔـــﺎﻕ ﻋﻠﻰ ﺍﻹﻋﻼﻥ ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻟﻤﻨﺘﺠﺎﺕ‬

‫ﻭﺗﻘﻠﻴﺪ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﻭﺍﻷﻏﻠﻔﺔ‪ ،‬ﻭﻧﻤﻮ ﺻﻨﺎﻋﺔ ﺍﻟﻨﺸـــﺮ‬

‫ﺍﻹﺳـــﺘﻬﻼﻛﻴﺔ‪ ،‬ﻭﺧﺎﺻـــﺔ ﻓـــﻲ ﻗﻄـــﺎﻉ ﺍﻷﻃﻌﻤـــﺔ‬

‫ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﺇﻟﻰ ﺟﺎﻧﺐ ﻣﻮﺿﻮﻋﺎﺕ‬

‫ﻭﺍﻟﻤﺸـــﺮﻭﺑﺎﺕ‪ ،‬ﺗﺴـــﺎﻫﻢ ﻓﻲ ﺩﻋﻢ ﺻﻨﺎﻋﺘﻲ ﺍﻟﺘﻐﻠﻴﻒ‬

‫ﺍﻟﺘﻌﻠﻴﻢ ﻭﺍﻟﺘﺪﺭﻳﺐ‪.‬‬

‫ﻭﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﻛﻤﺎ ﺗﺸﻬﺪ ﺩﻭﺭﺓ ﺍﻟﻌﺎﻡ ‪ ٢٠٠٩‬ﺗﺪﺷﻴﻦ ﻣﺆﺗﻤﺮﴽ ﻟﺼﻨﺎﻋﺔ‬

‫ﻭﻗﺎﻟﺖ ﺳـــﻮ ﺭﻭﺛﻮﻳﻞ‪ ،‬ﻣﺪﻳﺮ ﻓﻌﺎﻟﻴـــﺎﺕ ﺍﻟﻤﺠﻤﻮﻋﺔ ﻓﻲ‬

‫ﺍﻟﺘﺮﻗﻴﻢ‪ ،‬ﺍﻟﺬﻱ ﻳﻨﻤﻮ ﻋﺎﻟﻤﻴﴼ ﺑﻤﻌﺪﻝ ﻳﺘﺮﺍﻭﺡ ﻣﻦ ‪٧-٦‬‬ ‫َ‬ ‫‪٪‬‬ ‫ﺳـــﻨﻮﻳﴼ‪ ،‬ﻭﺫﻟﻚ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﻣﻌﺮﺽ ”ﻟﻴﺒﻞ ﺍﻛﺴﺒﻮ“‬

‫ﺍﻟﺴﻮﻕ ﻣﺆﺷﺮﺍﺕ ﺇﻳﺠﺎﺑﻴﺔ ُﻣﺒﺸﺮﺓ‪ ،‬ﻭﺗﺒﺪﻭ ﺁﻓﺎﻕ ﺍﻟﻨﻤﻮ‬

‫ﻭﻣﺠﻠـــﺔ ”ﻟﻴﺒﻠﻨـــﺞ“‪ .‬ﻭﻳﺮﻛﺰ ﺍﻟﺤﺪﺙ ﻋﻠـــﻰ ﺑﺤﺚ ﺩﻭﺭ‬

‫ﻣﺘﻜﺎﻣﻠـﺔ ﻟﻠﻄﺒﺎﻋـﺔ ﺍﻟﺘﺠﺎﺭﻳـﺔ‬

‫ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻣﺜـــﻞ )‪ (RFID‬ﻭ )‪Track and‬‬

‫ﺃﻋﻠﻨﺖ ﺷﺮﻛﺔ »ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ«‪ ،‬ﺇﺣﺪﻯ‬

‫ﺷـــﺮﻛﺔ ”ﻓﻴﺮﺯ ﺁﻧﺪ ﺃﻛﺰﻳﺒﻴﺸـــﻨﺰ“‪” :‬ﺗُﻈﻬـــﺮ ﺇﺣﺼﺎﺀﺍﺕ‬

‫‪ME Printer March 2009‬‬

‫ﻫﺎﺋﻠﺔ‪ .‬ﻭﺗﺘﺴﻢ ﺻﻨﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﻄﺒﺎﻋﺔ ﺑﻤﺴﺘﻮﻳﺎﺕ‬

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‫»ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ«‬ ‫ﺗﻌﺮﺽﺗﺸﻜﻴﻠﺔﻣﺘﻨﻮﻋﺔﻣﻦ‬ ‫ﺍﻟﻤﻌﺪﺍﺕﻭﺍﻟﺤﻠﻮﻝﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﺃﺩﺍﺀ ﻭﺍﻋـــﺪﺓ‪ ،‬ﺗﺘﺠﺎﻭﺯ ﻋـــﺪﺩ ﻣﻦ ﺍﻷﻧﺸـــﻄﺔ ﺍﻟﺼﻨﺎﻋﻴﺔ‬

‫‪ (Trace‬ﻓﻲ ﺻﻨﺎﻋﺔ ﺍﻟﺘﺮﻗﻴﻢ ﺍﻹﻗﻠﻴﻤﻴﺔ‪.‬‬

‫ﺍﻷﺧﺮﻯ‪ ،‬ﺑﺎﻟﺘﺰﺍﻣﻦ ﻣﻊ ﺇﺯﺩﻳﺎﺩ ﻣﺴﺘﻮﻳﺎﺕ ﺍﻹﻧﻔﺎﻕ ﻋﻠﻰ‬

‫ﻭﻭﻓﻘـــﴼ ﻟﻠﻤﻨﻈﻤﻴـــﻦ‪ ،‬ﺟـــﺬﺏ ﻣﻌﺮﺿﻲ ”ﺟﻠـــﻒ ﺑﺎﻙ“‬

‫ﺍﻹﻋﻼﻧـــﺎﺕ ﻭﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻹﺳـــﺘﻬﻼﻛﻴﺔ ﻭﺍﻷﻃﻌﻤﺔ‬

‫ﻭ“ﺟﻠـــﻒ ﺑﺮﻧﺖ“ ﻃـــﻮﺍﻝ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﺴـــﺎﺑﻘﺔ ﺃﻋﺪﺍﺩﴽ‬

‫ﻭﺍﻟﻤﺸـــﺮﻭﺑﺎﺕ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ‪ .‬ﻭﺍﺳـــﺘﺮﻋﺖ ﺍﻟﻔﺮﺹ‬

‫ﻛﺒﻴـــﺮﺓ ﻣﻦ ﺍﻟﺰﻭﺍﺭ‪ .‬ﻭﻗﺪ ﺇﺳـــﺘﻘﻄﺒﺖ ﺍﻟـــﺪﻭﺭﺓ ﺍﻟﺜﺎﻣﻨﺔ‬

‫ﺍﻟﻤﺘﺎﺣﺔ ﻓﻲ ﻫﺬﺍ ﺍﻟﻘﻄﺎﻉ ﺃﻧﻈﺎﺭ ﺃﻗﻄﺎﺏ ﺻﻨﺎﻋﺔ ﻭﺗﻮﺭﻳﺪ‬

‫ﻣـــﻦ ﻣﻌﺮﺿـــﻲ ”ﺟﻠﻒ ﺑـــﺎﻙ“ ﻭ“ﺟﻠﻒ ﺑﺮﻧـــﺖ“ ﺍﻟﺘﻲ‬

‫ﺣﻠﻮﻝ ﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻌﺎﻟﻢ“‪.‬‬

‫ﻋﻘﺪﺕ ﻓﻲ ﻋﺎﻡ ‪ ،٢٠٠٧‬ﻣـــﺎ ﻳﺰﻳﺪ ﻋﻠﻰ ‪ ١٢,٠٠٠‬ﺯﺍﺋﺮ‬

‫ﻭﺃﺿﺎﻓﺖ‪” :‬ﺷـــﻬﺪﺕ ﺩﻭﺭﺓ ﺍﻟﻌﺎﻡ ﺍﻟﻤﺎﺿﻲ ﺇﻗﺒﺎ ً‬ ‫ﻻ ﻻﻓﺘﴼ‪،‬‬

‫ﻣـــﻦ ‪ ٦٠‬ﺩﻭﻟﺔ‪ ،‬ﻭﻣـــﺎ ﻳﺰﻳﺪ ﻋﻠﻰ ‪ ٤٠٠‬ﻋﺎﺭﺽ ﻣﻦ ‪٣٠‬‬

‫ﺟﻌﻠﻬﺎ ﺍﻷﻛﺒﺮ ﻓﻲ ﻣﺴﻴﺮﺓ ﺍﻟﻤﻌﺮﺿﻴﻦ‪ ،‬ﻭﺭﺳﺨﺖ ﻣﻜﺎﻧﺔ‬

‫ﺩﻭﻟﺔ‪ .‬ﻛﻤﺎ ﺷـــﻬﺪ ﺍﻟﻤﻌﺮﺿﺎﻥ ﺇﺑـــﺮﺍﻡ ﺻﻔﻘﺎﺕ ﻭﻋﻘﻮﺩ‬

‫ﻭﺗﺘﻌﺎﻭﻥ ﻣـﻊ ﺷﺮﻛﺎﺋـﻬﺎ ﻋﻠـﻰ ﺗﻘﺪﻳـﻢ ﺣﻠـﻮﻝ‬

‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻷﻟﻤﺎﻧﻴـــﺔ ﺍﻟﺮﺍﺋـــﺪﺓ ﻓﻲ ﺗﺼﻨﻴـــﻊ ﺍﻟﻤﻌﺪﺍﺕ‬ ‫ﻭﺍﻟﺤﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻋﻦ ﺃﻥ ﻗﺎﺋﻤـــﺔ ﻣﻌﺮﻭﺿﺎﺗﻬﺎ ﻓﻲ‬ ‫ﻣﻌﺮﺽ ”ﺟﻠﻒ ﺑﺮﻧﺖ“ ﺳـــﺘﺘﻀﻤﻦ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ‬ ‫ﻣﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺫﺍﺕ ﺍﻷﺩﺍﺀ ﻭﺍﻟﻘﻴﻤﺔ ﺍﻟﻌﺎﻟﻴﺔ‪ ،‬ﻭﺗﺸﻤﻞ‪:‬‬ ‫ﺃﻧﻈﻤﺔ ﺳﻴﺮ ﺍﻟﻌﻤﻞ‬ ‫•‬

‫ﺑﺮﻧﻜﺖ ﻣﺘﺎﺩﺍﻳﻤﻨﺸﻦ‬

‫•‬

‫ﺑﺮﻧﻜﺖ ﺳﻴﺠﻨﺎ ﺳﺘﻴﺸﻦ‬

‫ﻓﺌﺔ ﺍﻟﻜﺘﺐ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺒﺮﻭﻧﺰﻳﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﻣﻄﺒﻌﺔ ﻣﺰﻭﻥ‬

‫ﺭﺍﺷﺪ ﻟﻠﻄﺒﺎﻋﺔ‬

‫ﻣﻄﺒﻌﺔ ﺯﻋﺒﻴﻞ‬

‫ﻣﻄﺒﻌﺔ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﻓﺌﺔ ﺍﻟﺘﻘﺎﺭﻳﺮ ﺍﻟﺴﻨﻮﻳﺔ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺒﺮﻭﻧﺰﻳﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﺍﻟﻤﻮﺭﺩ ﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﻄﺒﻌﺔ ُﻋﻤﺎﻥ ﻭﻣﻜﺘﺒﺘﻬﺎ ﺍﻟﻤﺤﺪﻭﺩﺓ‬

‫ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫ﺍﻟﻐﺮﻳﺮ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬

‫ﻓﺌﺔ ﺍﻟﺒﻄﺎﻗﺎﺕ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺒﺮﻭﻧﺰﻳﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﻣﻄﺒﻌﺔ ُﻋﻤﺎﻥ ﻭﻣﻜﺘﺒﺘﻬﺎ ﺍﻟﻤﺤﺪﻭﺩﺓ‬

‫ﻣﻄﺒﻌﺔ ﺯﻋﺒﻴﻞ‬

‫ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫”ﺑﺎﻭﺭ ﺑﺮﻳﻨﺖ“‬

‫ﻓﺌﺔ ﺍﻟﺘﻘﺎﻭﻳﻢ ﺍﻟﺴﻨﻮﻳﺔ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺒﺮﻭﻧﺰﻳﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﺷﺮﻛﺔ ﻣﻄﺎﺑﻊ ﻫﻼ‬

‫”ﻛﻮﻟﻮﺭ ﻻﻳﻨﺰ“‬

‫ﻣﻄﺒﻌﺔ ﺩﻟﺘﺎ‬

‫ﻣﻄﺒﻌﺔ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﻓﺌﺔ ﺍﻟﺒﺮﻭﺷﻮﺭﺍﺕ ﻭﺍﻟﻔﻬﺎﺭﺱ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺒﺮﻭﻧﺰﻳﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﺩﺍﺭ ﺃﺧﺒﺎﺭ ﺍﻟﺨﻠﻴﺞ‬

‫ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻌﺼﺮﻳﺔ‬

‫”ﻛﻮﻟﻮﺭ ﻻﻳﻨﺰ“‬

‫ﻣﻄﺒﻌﺔ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﻓﺌﺔ ”ﺩﺍﻳﺮﻛﺘﻮﺭﻳﺰ“‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺒﺮﻭﻧﺰﻳﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﺃﻛﺴﺒﺮﺱ ﻟﺨﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﻄﺒﻌﺔ ﺯﻋﺒﻴﻞ‬

‫ﺍﻟﻐﺮﻳﺮ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬

‫ﻣﻄﺒﻌﺔ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﻓﺌﺔ ”ﺑﻮﻛﺴﻴﺲ“‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺒﺮﻭﻧﺰﻳﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫ﺍﻟﻤﻮﺭﺩ ﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﺪﺍﺩ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫ﻣﻄﺒﻌﺔ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﻓﺌﺔ ﺍﻟﺼﺤﻒ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺒﺮﻭﻧﺰﻳﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﻣﺴﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬

‫”ﺧﻠﻴﺞ ﺗﺎﻳﻤﺰ“‬

‫ﻣﺆﺳﺴﺔ ﻋﻜﺎﻅ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬

‫ﺍﻹﺗﺤﺎﺩ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬

‫ﻓﺌﺔ ﺍﻟﺮﺳﺎﺋﻞ ﺍﻹﺧﺒﺎﺭﻳﺔ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬ ‫ﻣﻄﺒﻌﺔ ﻣﺴﻘﻂ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺒﺮﻭﻧﺰﻳﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﻣﻄﺒﻌﺔ ﺩﻳﺮﺓ‬

‫ﻣﻄﺒﻌﺔ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﻣﻄﺒﻌﺔ ﺩﻟﺘﺎ‬

‫ﻓﺌﺔ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻤﺒﺘﻜﺮﺓ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺒﺮﻭﻧﺰﻳﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﻣﻄﺒﻌﺔ ﺯﻋﺒﻴﻞ‬

‫ﻣﻄﺒﻌﺔ ﺭﺍﺷﺪ‬

‫ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫ﻣﻄﺒﻌﺔ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﻓﺌﺔ ”ﺑﻲ ﺃﻭ ﺑﻲ ﻣﺎﺗﻴﺮﻳﺎﻟﺰ“ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﺍﻟﻐﺮﻳﺮ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬

‫”ﻛﻮﻟﻮﺭ ﻻﻳﻨﺰ“‬

‫ﺁﻱ ﺃﻡ ﺳﻲ ﻟﻠﺪﻋﺎﻳﺔ‬

‫ﻓﺌﺔ ﺍﻟﻤﻠﺼﻘﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ‬

‫”ﻛﻮﻟﻮﺭ ﻻﻳﻨﺰ“‬

‫ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻌﺼﺮﻳﺔ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫”ﻛﻮﻧﻴﻜﺖ ‪“٤‬‬

‫ﺁﻱ ﺃﻡ ﺳﻲ ﻟﻠﺪﻋﺎﻳﺔ‬

‫”ﺳﺒﻜﺘﺮﺍﻡ“‬

‫ﻓﺌﺔ ﺍﻟﺒﻄﺎﻗﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﻓﺌﺔ ﺍﻟﻜﺘﻴﺒﺎﺕ ﻭﺍﻟﻔﻬﺎﺭﺱ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ‬

‫ﺁﻱ ﺃﻡ ﺳﻲ ﻟﻠﺪﻋﺎﻳﺔ‬

‫ﻣﻄﺒﻌﺔ ﺩﻟﺘﺎ‬

‫ﻓﺌﺔ ﺍﻟﺘﻘﺮﻳﺮ ﺍﻟﺴﻨﻮﻱ ﺍﻟﺮﻗﻤﻲ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬ ‫ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻌﺼﺮﻳﺔ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫”ﺳﺒﻜﺘﺮﺍﻡ“‬

‫ﺁﻱ ﺃﻡ ﺳﻲ ﻟﻠﺪﻋﺎﻳﺔ‬

‫ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻌﺼﺮﻳﺔ‬

‫‪ME Printer January 2009‬‬

‫ﻓﺌﺔ ﺍﻟﺮﺳﺎﺋﻞ ﺍﻹﺧﺒﺎﺭﻳﺔ ﺍﻟﺮﻗﻤﻴﺔ‬

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‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺗﻜﺮﻡ ﺃﺑﺮﺯ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ‬ ‫ﺍﻹﻣـــﺎﺭﺍﺕ‪”:‬ﺟﺎﺋﺰﺓ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋﺔ ‪ّ “٢٠٠٨‬‬ ‫ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫‪ ٦‬ﻓﺌﺎﺕ ﺟﺪﻳﺪﺓ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻦ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ ﺑﻘﻴﺎﺱ ”ﺃﻱ ‪ “٣‬ﺗﺒﺮﺯ ﻧﺠﺎﺡ ﺍﻟﺪﻭﺭﺓ ﺍﻟﺜﺎﻟﺜﺔ‬ ‫ﻟﻠﺠﺎﺋﺰﺓ ﻓﻲ ﺍﻟﺘﻮﺳﻊ ﻋﻠﻰ ﻣﺴﺘﻮﻯ ﺍﻟﺨﻠﻴﺞ‬ ‫ﺟﺰﺀ ﻣـــﻦ ﺻﻤﻴﻢ ﻋﻤـــﻞ ﺍﻟﻐﺮﻓﺔ ﻓـــﻲ ﺗﻤﺜﻴﻞ ﻭﺩﻋﻢ‬

‫ﻳﻜﻮﻥ ﺍﻷﻣـــﺮ ﻣﺘﺄﺧﺮﴽ ﺑﻌﺾ ﺍﻟﺸـــﺊ ﻟﻜﻦ ﺍﻷﻫﻢ ﻫﻮ‬

‫ﻭﺍﻋﺘﺒﺮ ﺍﻟﺸﻴﺮﺍﻭﻱ ﺃﻥ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻣﻦ‬

‫ﺃﻧﻨﺎ ﻗـــﺪ ﺑﺪﺃﻧﺎ ﻭﺃﻥ ﺍﻟﻨﺘﺎﺋﺞ ﺍﻟﺘـــﻲ ﺗﺤﻘﻘﺖ ﻟﻐﺎﻳﺔ ﺍﻵﻥ‬ ‫ّ‬ ‫ﺗﺒﺸـــﺮ ﺑﺨﻴـــﺮ ﻛﺜﻴـــﺮ‪ .‬ﺃﻭﺩ ﺃﻥ ﺃﻧﺘﻬـــﺰ ﻫـــﺬﻩ ﺍﻟﻔﺮﺻـــﺔ‬

‫ﺃﻧﺸﻂ ﻣﺠﻤﻮﻋﺎﺕ ﺍﻷﻋﻤﺎﻝ ﺍﻟﺘﻲ ﺗﻌﻤﻞ ﺗﺤﺖ ﻣﻈﻠﺔ‬

‫ﻷﻫﻨﺊ ﺍﻟﺴـــﻴﺪ ﺃﺣﻤﺪ ﺑﻦ ﺍﻟﺸﻴﺦ ﻭﺃﻋﻀﺎﺀ ﻣﺠﻤﻮﻋﺘﻪ‬

‫ﻏﺮﻓـــﺔ ﺗﺠﺎﺭﺓ ﻭﺻﻨﺎﻋـــﺔ ﺩﺑﻲ‪ ،‬ﻣﻌﺘﺒـــﺮﴽ ﺃﻥ ﺍﻻﺣﺘﻔﺎﻝ‬

‫ﻋﻠﻰ ﺍﻹﻧﺠﺎﺯ ﺍﻟﻌﻈﻴﻢ ﺍﻟﺬﻱ ﺣﻘﻘﻮﻩ“‪.‬‬ ‫ً‬ ‫ﻭﺇﺧﺘﺘـــﻢ ﺃﺣﻤـــﺪ ﺍﻟﺸـــﻴﺦ‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﻻ ﺗﻜﻤـــﻦ ﺍﻟﻘﻴﻤﺔ‬

‫ﺍﻟﻤﻤﻴﺰﺓ ﻓﻲ ﺭﻓﻊ ﻣﺴﺘﻮﻯ ﺷﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬

‫ﺍﻟﺤﻘﻴﻘﻴﺔ ﻟﻬﺬﺍ ﺍﻟﺤﺪﺙ ﻓﻲ ﺗﻮﺯﻳﻊ ﺍﻟﺠﻮﺍﺋﺰ ﻓﺤﺴﺐ‪،‬‬

‫ﺍﻟﻌﺎﻣﻠـــﺔ ﻓﻲ ﺩﺑﻲ‪ ،‬ﻭﻫـــﻲ ﺣﺎﻓﺰ ﻟﻠﺸـــﺮﻛﺎﺕ ﻟﻼﺭﺗﻘﺎﺀ‬

‫ﺑﻞ ﻓـــﻲ ﻗﺪﺭﺗﻪ ﻋﻠﻰ ﺟﻤﻊ ﺍﻟﺠﻬﺎﺕ ﺍﻟﻔﺎﻋﻠﺔ ﻓﻲ ﻫﺬﺍ‬

‫ﺑﺄﺩﺍﺋﻬـــﺎ ﻭﻓـــﻖ ﺍﻟﻤﻌﺎﻳﻴـــﺮ ﺍﻟﻌﺎﻟﻤﻴﺔ‪ .‬ﻭﺣ ّﻴﺎ ﺍﻟﺸـــﻴﺮﺍﻭﻱ‬

‫ﺍﻟﻘﻄﺎﻉ ﺑﻬﺪﻑ ﺗﺤﻘﻴﻖ ﻣﺰﻳـــﺪ ﻣﻦ ﺍﻟﺤﻮﺍﺭ ﻭﺍﻟﺘﻔﺎﻋﻞ‬

‫ﻭﺣﻤﺎﻳﺔ ﻣﺼﺎﻟﺢ ﻣﺠﺘﻤﻊ ﺍﻷﻋﻤﺎﻝ ﻓﻲ ﺩﺑﻲ‪.‬‬

‫ﺍﻟﺤﺎﻟﻲ ﺑﺎﻟـــﺪﻭﺭﺓ ﺍﻟﺜﺎﻟﺜﺔ ﻟﻠﺠﺎﺋﺰﺓ ﺩﻟﻴﻞ ﻋﻠﻰ ﻣﻜﺎﻧﺘﻬﺎ‬

‫ﻗﺎﻣـــﺖ ”ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ“ ﺍﻟﺘﺎﺑﻌﺔ ﻟﻐﺮﻓﺔ‬ ‫ﺗﺠـــﺎﺭﺓ ﻭﺻﻨﺎﻋـــﺔ ﺩﺑـــﻲ‪ ،‬ﺑﺘﻜﺮﻳـــﻢ ﺃﺑـــﺮﺯ ﺍﻟﺸـــﺮﻛﺎﺕ‬ ‫ﻭﺍﻷﻓـــﺮﺍﺩ ﺍﻟﻌﺎﻣﻠﻴـــﻦ ﻓـــﻲ ﻗﻄـــﺎﻉ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ‬

‫ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻔﺎﺋﺰﺓ‪ ،‬ﺣﺎﺛﴼ ﺇﻳﺎﻫﻢ ﻋﻠﻰ ﻣﺰﻳﺪ ﻣﻦ ﺍﻻﺑﺪﺍﻉ‬

‫ﻭﺍﻟﻨﺠﺎﺡ ﻛﻲ ﻳﺴـــﻬﻤﻮﺍ ﻓﻲ ﻧﻤﻮ ﺍﻟﻘﻄﺎﻉ ﺍﻟﺬﻱ ﻳﺸﻬﺪ‬

‫ﺍﻟﻤﺜﻤـــﺮ‪ .‬ﻭﺗﺄﺗﻲ ﺃﻫﻤﻴﺔ ﻫﺬﺍ ﺍﻟﺤﺪﺙ ﺑﺸـــﻜﻞ ﺧﺎﺹ‬ ‫ﻓـــﻲ ﺍﻟﻮﻗﺖ ﺍﻟـــﺬﻱ ﺗﺤﺘﺎﺝ ﻓﻴﻪ ﺍﻟﺴـــﺎﺣﺔ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ‬

‫ﺣﺎﻟﻴﴼ ﻧﺸﺎﻃﺄ ﻣﻠﺤﻮﻇﴼ‪.‬‬

‫ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﺇﻟـــﻰ ﺍﻟﻤﺰﻳـــﺪ ﻣﻦ ﺍﻟﺘﺮﺷـــﻴﺪ ﻋﻠـــﻰ ﺻﻌﻴﺪ‬

‫ﻣـــﻦ ﺟﻬﺘـــﻪ‪ ،‬ﻗﺎﻝ ﺃﺣﻤﺪ ﺑﻦ ﺣﺴـــﻦ ﺍﻟﺸـــﻴﺦ‪ ،‬ﺭﺋﻴﺲ‬

‫ﺭﻋﺎﻳﺔ ﺳـــﻤﻮ ﺍﻟﺸﻴﺦ ﻣﻜﺘﻮﻡ ﺑﻦ ﻣﺤﻤﺪ ﺑﻦ ﺭﺍﺷﺪ ﺁﻝ‬

‫ﺍﻟﻮﺍﺳﻌﺔ ﺍﻟﺘﻲ ﺗﺸﻬﺪﻫﺎ ﺩﻭﺭﺓ ﻫﺬﺍ ﺍﻟﻌﺎﻡ‪ ،‬ﻣﺪﻯ ﻓﻌﺎﻟﻴﺔ‬

‫ﺍﻟﻘﻄﺎﻋـــﺎﺕ ﺍﻟﻤﺨﺘﻠﻔـــﺔ‪ .‬ﻭﻋﻠـــﻰ ﺍﻟﺮﻏﻢ ﻣـــﻦ ﺃﻥ ﻫﺬﺍ‬ ‫ﻻ‪ّ ،‬‬ ‫ﺍﻟﻘﻄﺎﻉ ﻻﻳﺰﺍﻝ ﻓ ّﻌﺎ ً‬ ‫ﺇﻻ ﺃﻧﻪ ﻣﻦ ﺍﻟﻮﺍﺟﺐ ﺍﻻﺳﺘﻌﺪﺍﺩ‬

‫ﻹﺳـــﺘﻐﻼﻝ ﺍﻟﻔﺮﺹ ﻭﻣﻮﺍﺟﻬﺔ ﺍﻟﺘﺤﺪﻳـــﺎﺕ ﺍﻟﺘﻲ ﻗﺪ‬

‫ﻧﺸﺎﻃﺎﺕ ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻓﻲ ﻣﺨﺘﻠﻒ ﺃﻧﺤﺎﺀ‬

‫ﻳﺸﻬﺪﻫﺎ ﻋﺎﻡ ‪ ٢٠٠٩‬ﻭﺍﻟﻤﺴﺘﻘﺒﻞ ﺍﻟﻘﺮﻳﺐ“‪.‬‬

‫ﻭﻗﺎﻡ ﻋﺒﺪ ﺍﻟﺮﺣﻤﻦ ﺳﻴﻒ ﺍﻟﻐﺮﻳﺮ‪ ،‬ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ‬

‫ﺍﻟﺨﻠﻴـــﺞ ﻋﻠـــﻰ ﺍﻟﺮﻏﻢ ﻣـــﻦ ﺟﻤﻴﻊ ﺍﻟﺘﺤﺪﻳـــﺎﺕ ﺍﻟﺘﻲ‬ ‫ﺗﻮﺍﺟﻬﻬﺎ ﺍﻟﺴـــﺎﺣﺔ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ‪ .‬ﻭﻧﺄﻣـــﻞ ﺃﻥ ّ‬ ‫ﺗﺘﻤﻜﻦ‬ ‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻘﺎﺋﻤﺔ ﻭﺍﻟﺠﺪﻳﺪﺓ ﻣـــﻦ ّ‬ ‫ﺗﻌﻠﻢ ﺍﻟﻤﺰﻳﺪ ﻣﻦ‬

‫ﺍﻟﻨﻤﻮ ﺍﻟﻤﺴﺘﺪﺍﻡ ﻟﺼﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‬ ‫ﺍﻟﻌﺮﺑـــﻲ‪ .‬ﻭﻗـــﺪ ﺑﻠﻎ ﺍﻹﻧﻔـــﺎﻕ ﻋﻠﻰ ﻫـــﺬﺍ ﺍﻟﻘﻄﺎﻉ ﻓﻲ‬

‫ﺫﻫﺒﻴـــﺔ ﻭﻓﻀﻴـــﺔ ﻭﺟﻮﺍﺋـــﺰ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴـــﻢ ﺍﻟﺨﺎﺻﺔ‬

‫ﺍﻹﻧﺠـــﺎﺯﺍﺕ ﺍﻟﺘﻲ ﺣﻘﻘﺘﻬـــﺎ ﻣﺜﻴﻼﺗﻬﺎ ﻓﻲ ﺍﻷﺳـــﻮﺍﻕ‬

‫ﺩﻭﻟﺔ ﺍﻹﻣﺎﺭﺍﺕ ﻭﺣﺪﻫﺎ ‪ ١,٦‬ﻣﻠﻴﺎﺭ ﺩﺭﻫﻢ ﺧﻼﻝ ﺍﻟﺮﺑﻊ‬

‫ﺍﻷﻛﺜـــﺮ ﺗﻄ ّﻮﺭﴽ ﻛﺪﻭﻟﺔ ﺍﻹﻣﺎﺭﺍﺕ‪ .‬ﻛﻤـــﺎ ﺃﻧﻨﺎ ﻧﺘﻮﻗﻊ ﺃﻥ‬

‫ﺍﻷﻭﻝ ﻣﻦ ﺍﻟﻌﺎﻡ ﺍﻟﻤﺎﺿﻲ‪ ،‬ﺃﻱ ﻣﺎ ﻳﻤﺜّﻞ ﺯﻳﺎﺩﺓ ﺑﻨﺴﺒﺔ‬

‫ﺟﺪﻳﺪﺓ ﺧﺎﺻـــﺔ ﺑﺎﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻦ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ‬

‫ﻓﻲ ﺗﺤﻔﻴﺰ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ ﻋﻠﻰ ﺗﻮﺳـــﻴﻊ‬

‫ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﺗﻘﺪﻳـــﺮﴽ ﻹﻧﺠﺎﺯﺍﺗﻬﻢ‬ ‫ﺍﻟﻤﺘﻤﻴـــﺰﺓ‪ .‬ﺟﺎﺀ ﺫﻟﻚ ﺧﻼﻝ ﻓﻌﺎﻟﻴـــﺎﺕ ﺍﻟﺪﻭﺭﺓ ﺍﻟﺜﺎﻟﺜﺔ‬ ‫ﻟﺤﻔـــﻞ ”ﺟﺎﺋﺰﺓ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋـــﺔ“‪ ،‬ﺍﻟﺘﻲ ﻋﻘﺪﺕ ﺗﺤﺖ‬ ‫ﻣﻜﺘﻮﻡ‪ ،‬ﻧﺎﺋـــﺐ ﺣﺎﻛﻢ ﺩﺑﻲ‪ ،‬ﻓـــﻲ ‪ ٢٧‬ﻛﺎﻧﻮﻥ ﺍﻟﺜﺎﻧﻲ‪/‬‬ ‫ﻳﻨﺎﻳﺮ ‪ ٢٠٠٩‬ﻓﻲ ﻓﻨﺪﻕ ”ﺟﺮﺍﻧﺪ ﺣﻴﺎﺓ“ ﺑﺪﺑﻲ‪.‬‬ ‫ﻏﺮﻓﺔ ﺗﺠﺎﺭﺓ ﻭﺻﻨﺎﻋﺔ ﺩﺑﻲ ﺑﺘﺴـــﻠﻴﻢ ﺍﻟﻔﺎﺋﺰﻳﻦ ﺟﻮﺍﺋﺰ‬ ‫ﺿﻤـــﻦ ‪ ٢٠‬ﻓﺌـــﺔ ﻣﺨﺘﻠﻔـــﺔ‪ ،‬ﻣـــﻦ ﺑﻴﻨﻬﺎ ﺳـــﺖ ﺟﻮﺍﺋﺰ‬ ‫ﺑﻘﻴﺎﺱ ”ﺃﻱ ‪ .(A3) “٣‬ﻭﺷـــﻬﺪﺕ ﺍﻟـــﺪﻭﺭﺓ ﺍﻷﺧﻴﺮﺓ‬

‫”ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ“‪” :‬ﺗُﻈﻬﺮ ﺍﻟﻤﺸـــﺎﺭﻛﺔ‬

‫ﻳﺴـــﺎﻫﻢ ﺇﺩﺭﺍﺟﻨـــﺎ ﻟﺠﻮﺍﺋﺰ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﻘﻴﺎﺱ ”ﺃﻱ ‪،“٣‬‬

‫ﻭﻻ ﻳﺰﺍﻝ ﻗﻄﺎﻉ ﺍﻹﻋﻼﻧﺎﺕ ﻋﺎﻣ ً‬ ‫ﻼ ﺭﺋﻴﺴﻴﴼ ﻣﺆ ّﺛﺮﴽ ﻓﻲ‬

‫‪ ٪٤٣‬ﻋـــﻦ ﺍﻟﻔﺘﺮﺓ ﺫﺍﺗﻬﺎ ﻣﻦ ﺍﻟﺴـــﻨﺔ ﺍﻟﺘﻲ ﺳـــﺒﻘﺘﻬﺎ‪.‬‬ ‫ﻭﺗﻘﺪﺭ ﺍﻟﻌﺎﺋﺪﺍﺕ ﺍﻟﺴﻨﻮﻳﺔ ﻟﻘﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻓﻲ‬ ‫ّ‬

‫ﻣﻦ ﻫﺬﻩ ﺍﻟﺠﺎﺋﺰﺓ ﻣﺸـــﺎﺭﻛﺔ ﻭﺍﺳﻌﺔ ﻣﻦ ﺍﻟﻤﺸﺘﺮﻛﻴﻦ‪،‬‬

‫ﺇﻃﺎﺭ ﺧﺪﻣﺎﺗﻬﻢ ﻭﻗﺪﺭﺍﺗﻬﻢ“‪.‬‬

‫ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﺑﺄﻛﺜﺮ ﻣﻦ ‪ ٦‬ﺗﺮﻳﻠﻴﻮﻥ ﺩﺭﻫﻢ‬

‫ﻭﺗﻀﻤـــﻦ ﺍﻟﺤﻔﻞ ﺗﻜﺮﻳـــﻢ ﺭﻣﺰﻱ ﻛﺘﻴﻠﻲ‪ ،‬ﺍﻟﺸـــﺮﻳﻚ‬ ‫ّ‬

‫ﺇﻣﺎﺭﺍﺗﻲ‪ .‬ﻭﺷـــﻜﻞ ﺍﻟﺤﻔﻞ ﺍﻟﺴـــﻨﻮﻱ ﺍﻟﺜﺎﻟـــﺚ ﻟﺠﺎﺋﺰﺓ‬

‫ﻭﺍﻟﻨﺸﺮ‪ ،‬ﺍﻟﺬﻱ ﺃﺗﺨﺬ ﻓﻲ ﺍﻟﻌﺎﻡ ‪ ،٢٠٠٧‬ﻭﺍﻟﻘﺎﺿﻲ ﺑﻔﺘﺢ‬ ‫ﺑﺎﺏ ﺍﻟﻤﻨﺎﻓﺴـــﺔ ﺃﻣﺎﻡ ﻛﺎﻓﺔ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﻫﺬﺍ ﺍﻟﻘﻄﺎﻉ‬

‫”ﺍﻹﺳـــﻬﺎﻣﺎﺕ ﺍﻟﺒﺎﺭﺯﺓ ﻓﻲ ﺻﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ“ ﺗﻘﺪﻳﺮﴽ‬

‫ﺍﻟﺸـــﺮﻛﺎﺕ ﻭﺍﻷﻓﺮﺍﺩ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓـــﻲ ﻫﺬﺍ ﺍﻟﻘﻄﺎﻉ ﻋﻠﻰ‬

‫ﻟﻺﻧﺠـــﺎﺯﺍﺕ ﺍﻟﺘﻲ ﺣﻘﻘﻬـــﺎ ﻭﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻟﺘﻲ ﻗﺪﻣﻬﺎ‬

‫ﺇﻧﺠﺎﺯﺍﺗﻬـــﻢ ﺍﻟﻤﻤﻴﺰﺓ ﻓﻲ ﻣﺠـــﺎﻻﺕ ﺍﻹﺩﺍﺭﺓ ﻭﻣﺮﺍﻗﺒﺔ‬

‫ﻭﻗـــﺎﻝ ﻫﺸـــﺎﻡ ﺍﻟﺸـــﻴﺮﺍﻭﻱ‪ ،‬ﺍﻟﻨﺎﺋـــﺐ ﺍﻟﺜﺎﻧـــﻲ ﻟﺮﺋﻴﺲ‬

‫ﻟﺼﻨﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺠﺮﺍﻓﻴـــﻚ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ‪.‬‬ ‫ّ‬ ‫ﻭﻋﻠﻖ ﻛﺘﻴﻠﻲ ﻋﻠﻰ ﺫﻟﻚ ﺑﺎﻟﻘﻮﻝ‪” :‬ﺗﻐﻤﺮﻧﻲ ﺍﻟﺴـــﻌﺎﺩﺓ‬

‫ﺍﻟﺠﻮﺩﺓ ﻭﺍﻟﺘﻄﻮﻳﺮ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻲ‪.‬‬ ‫ﻭﺍﺧﺘﺘـــﻢ ﺍﻟﺤﻔـــﻞ ﺑﺈﻋـــﻼﻥ ﻣﻮﻋﺪ ﺣﻔـــﻞ ﺟﺎﺋﺰﺓ ﺩﺑﻲ‬

‫ﻟﺮﺅﻳـــﺔ ﺍﻹﻧﺠﺎﺯﺍﺕ ﺍﻟﺘﻲ ﺣﻘﻘﺘﻬﺎ ”ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻟﻠﻄﺒﺎﻋـــﺔ ‪ ،٢٠٠٩‬ﻭﺍﻟﺘـــﻲ ﺳـــﻴﺘﻢ ﺗﻮﺳـــﻴﻌﻬﺎ ﻋﻠـــﻰ‬

‫ﻭﺍﻟﻨﺸـــﺮ“ ﺧـــﻼﻝ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﺜـــﻼﺙ ﺍﻟﻤﺎﺿﻴﺔ‪ ،‬ﻭﻗﺪ‬

‫ﺍﻟﻤﺴﺘﻮﻯ ﺍﻟﻌﺎﻟﻤﻲ‪.‬‬

‫ﺍﻷﻣﺮ ﺍﻟﺬﻱ ﻳﻌﻜﺲ ﻧﺠﺎﺡ ﻗـــﺮﺍﺭ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻓﻲ ﻣﺨﺘﻠﻒ ﺩﻭﻝ ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ‪.‬‬ ‫ﻣﺠﻠـــﺲ ﺇﺩﺍﺭﺓ ﻏﺮﻓـــﺔ ﺗﺠـــﺎﺭﺓ ﻭﺻﻨﺎﻋـــﺔ ﺩﺑـــﻲ ﺇﻥ‬ ‫ﺇﺣﺘﻀـــﺎﻥ ﺍﻟﻐﺮﻓﺔ ﻟﻤﺠﻤﻮﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻫﻮ‬

‫ﺍﻹﺩﺍﺭﻱ ﻓـــﻲ ﺷـــﺮﻛﺔ ﺟﻔـــﻦ ﺟﺮﺍﻓﻴﻜـــﺲ‪ ،‬ﺑﺠﺎﺋـــﺰﺓ‬

‫ﺩﺑـــﻲ ﻟﻠﻄﺒﺎﻋـــﺔ ﻣﺮﺓ ﺃﺧـــﺮﻯ ﻣﻨﺼﺔ ﻣﺜﺎﻟﻴـــﺔ ﻟﺘﻜﺮﻳﻢ‬

‫ﻓﺌﺔ ”ﻓﻼﻳﺮﺯ“‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺒﺮﻭﻧﺰﻳﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﻣﻄﺎﺑﻊ ﺭﻭﻱ ﺍﻟﻌﺼﺮﻳﺔ‬

‫ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻌﺼﺮﻳﺔ‬

‫”ﻛﻮﻟﻮﺭ ﻻﻳﻨﺰ“‬

‫ﻣﻄﺒﻌﺔ ﺁﺳﻴﺎﺗﻴﻚ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺒﺮﻭﻧﺰﻳﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﻣﻄﺎﺑﻊ ﺍﻟﺴﺮﻭﺍﺕ‬

‫ﺭﺍﺷﺪ ﻟﻠﻄﺒﺎﻋﺔ‬

‫”ﺑﺎﻭﺭ ﺑﺮﻳﻨﺖ“‬

‫ﻣﻄﺒﻌﺔ ﺩﻟﺘﺎ‬

‫‪ME Printer March 2009‬‬

‫ﻓﺌﺔ ”ﺑﻲ ‪ .‬ﺃﻭ ‪ .‬ﺑﻲ ﻣﺎﺗﻴﺮﻳﺎﻟﺰ“‬

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‫ﻓﺌﺔ ﺍﻟﻤﻠﺼﻘﺎﺕ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺒﺮﻭﻧﺰﻳﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﻣﻄﺒﻌﺔ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﺷﺮﻛﺔ ﻣﻄﺎﺑﻊ ﻫﻼ‬

‫ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ‬

‫ﻓﺌﺔ ﺍﻟﻤﺠﻼﺕ‬

‫ﺟﺎﺋﺰﺓ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺒﺮﻭﻧﺰﻳﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﻔﻀﻴﺔ‬

‫ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺬﻫﺒﻴﺔ‬

‫ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ‬

‫ﻣﻄﺎﺑﻊ ﺍﻟﺴﺮﻭﺍﺕ‬

‫ﻣﻄﺒﻌﺔ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﺍﻟﻐﺮﻳﺮ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬

‫ﻣﺼﺮ‪» :‬ﻓﺎﻳﻒ ﺳﺘﺎﺭﺯ ﺟﺮﺍﻓﻴﻜﺲ« ﺗﺴﺘﺜﻤﺮ ﺑﻤﺎﻛﻴﻨﺔ ﺟﺖ ﺁﻱ ‪ ٥٠٢٤‬ﻣﻦ‬ ‫ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ‬ ‫ﺗﻤﺜﻞ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺭﺍﺑﻊ ﺇﺳﺘﺜﻤﺎﺭ ﺗﻘﻮﻡ ﺑﻪ ﺍﻟﺸﺮﻛﺔ ﺑﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﻃﺮﺍﺯ ﺟﺖ ﺁﻱ‬ ‫ﺃﻋﻠﻨﺖ ﺷﺮﻛﺔ )ﻓﺎﻳﻒ ﺳـــﺘﺎﺭﺯ ﺟﺮﺍﻓﻴﻜﺲ(‪ ،‬ﻭﻣﻘﺮﻫﺎ‬

‫ﺑﻨﺴـــﺒﺔ ‪ ٪٤٠ – ٣٠‬ﻋـــﻦ ﺗﻜﻠﻔﺘﻬﺎ ﻓـــﻲ ﺗﻠﻚ ﺍﻟﺪﻭﻝ‪،‬‬

‫ﻣﺼﺮ‪ ،‬ﻋـــﻦ ﺇﺳـــﺘﺜﻤﺎﺭﻫﺎ ﺑﻤﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﻓﻲ ﺣﻴﻦ ﻳﻜﻮﻥ ﺍﻟﻤﻨﺘﺞ ﺃﻋﻠﻰ ﺟﻮﺩﺓ ﻭﻛﻔﺎﺀﺓ“‪.‬‬

‫ﺍﻟﺠﺪﻳﺪﺓ )ﺟـــﺖ ﺁﻱ ‪ (٥٠٢٤‬ﻣﻦ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺰ‪.‬‬

‫ﻭﺃﺷـــﺎﺭ ﺷـــﺮﻳﻒ ﻓﻲ ﺣﺪﻳﺜﻪ ﺍﻟﻰ ﺃﻥ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﻗﺎﻝ ﻟﻤﺠﻠﺘﻨﺎ ﺃﺣﻤﺪ ﺷـــﺮﻳﻒ‪ ،‬ﺍﻟﻤﺪﻳـــﺮ ﺍﻹﺩﺍﺭﻱ ﻓﻲ‬

‫ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﻣﺼﺮ ﺷﻬﺪ ﺗﺮﺍﺟﻌﴼ ﻃﻔﻴﻔﴼ ﻧﺘﻴﺠﺔ ﺍﻷﺯﻣﺔ‬

‫ﺍﻟﺸﺮﻛﺔ‪” :‬ﺗﺄﺳﺴﺖ ﺷﺮﻛﺘﻨﺎ ﻓﻲ ﻋﺎﻡ ‪ ١٩٨٧‬ﻛﺸﺮﻛﺔ‬

‫ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ‪ ،‬ﻣﻀﻴﻔﴼ ﺃﻥ ﺍﻟﺘﺮﺍﺟﻊ ﺳـــﺒﺒﻪ ﻧﻔﺴـــﻲ‪،‬‬

‫ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﺗﻘﺪﻳﻢ ﺍﻟﺤﻠﻮﻝ ﺍﻹﻋﻼﻧﻴﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﻗﺪ ﺗﺴـــﺒﺐ ﻓﻲ ﺗﺄﺧﻴـــﺮ ﺇﻃﻼﻕ ﺑﻌﺾ ﺍﻟﻤﺸـــﺎﺭﻳﻊ‪.‬‬ ‫ّ‬ ‫ً‬ ‫ﻭﻳﻌﻠـــﻖ ﻋﻠﻰ ﺫﻟﻚ‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﻋﻠﻰ ﻋﻜﺲ ﺍﻟﺤﺎﻝ ﻓﻲ‬

‫ﻋﻠﻴﻬﺎ ﻣﻦ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺰ‪ ،‬ﻭﻳﺒﻠﻎ ﺇﺟﻤﺎﻟﻲ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﻣﻨﻄﻘـــﺔ ﺍﻟﺨﻠﻴﺞ‪ ،‬ﺃﻋﺘﻘـــﺪ ﺑﺄﻥ ﺗﺄﺛﻴﺮ ﺍﻷﺯﻣـــﺔ ﺍﻟﺮﺍﻫﻨﺔ‬

‫ﺍﻟﺘﻲ ﺑﺤﻮﺯﺗﻨﺎ ﺍﻵﻥ ﺗﺴﻊ ﻣﺎﻛﻴﻨﺎﺕ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺼﺮﻱ ﻛﺎﻥ ﻃﻔﻴﻔـــﴼ ﻭﻻ ﻳﺘﺠﺎﻭﺯ ‪٣٠‬‬

‫ﺑﺎﻟﻨﺴـــﻖ ﺍﻟﻌﺮﻳﺾ ﻟﻌﻼﻣﺎﺕ ﺗﺠﺎﺭﻳﺔ ﻣﻦ ﻗﺒﻴﻞ ﺃﺗﺶ‬

‫– ‪ ٪٤٠‬ﻣﻦ ﺣﺠﻢ ﺍﻟﺴﻮﻕ ﺍﻹﺟﻤﺎﻟﻲ“‪.‬‬

‫ﺍﻟﺮﻗﻤﻴـــﺔ‪ .‬ﺗﻌﺪ ﻫﺬﻩ ﺭﺍﺑﻊ ﻣﺎﻛﻴﻨـــﺔ ﺟﺖ ﺁﻱ ﻧﺤﺼﻞ‬

‫ﻭﻳﺨﺘﻢ ﺷـــﺮﻳﻒ ﺣﺪﻳﺜﻪ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺍﻟﺘﺪﻫﻮﺭ‬

‫ﺃﺣﻤﺪ ﺷﺮﻳﻒ‬

‫ﺃﺷﺮﻑ ﻋﺒﺪ ﺍﻟﻤﻨﻌﻢ‬

‫ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ﻓﻲ ﺷﺮﻛﺔ ﻓﺎﻳﻒ‬

‫ﻧﺎﺋﺐ ﺭﺋﻴﺲ ﺷﺮﻛﺔ ﺁﺷﻤﻨﺪ‬

‫ﺑﻲ ﻭﻓﻴﻮﺗﻚ ﻭﺟﺖ ﺁﻱ“‪.‬‬ ‫ﻭﺃﺿﺎﻑ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻧﻌﻤﻞ ﺑﺎﻟﺪﺭﺟﺔ ﺍﻷﺳﺎﺱ ﻣﻊ ﻭﻛﺎﻻﺕ‬

‫ﺍﻹﻗﺘﺼﺎﺩﻱ‪ ،‬ﺗﺨﻄﻂ ﺷـــﺮﻛﺘﻨﺎ ﻟﻠﺘﻮﺳـــﻊ ﻣﻦ ﺧﻼﻝ‬

‫ﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﺪﺍﺧﻠﻴﺔ ﻭﺍﻟﺨﺎﺭﺟﻴﺔ ﻭﺷـــﺮﻛﺎﺕ ﺧﺪﻣﺎﺕ‬

‫ﺗﻘﺪﻳـــﻢ ﺗﻄﺒﻴﻘـــﺎﺕ ﺟﺪﻳـــﺪﺓ ﻓـــﻲ ﺍﻟﺴـــﻮﻕ ﻛﻄﺒﺎﻋـــﺔ‬

‫)ﺟـــﺖ ﺁﻱ ‪ ،(٥٠٢٤‬ﻭﺍﻟﻤﺰﻭﺩﺓ ﺑـ ‪ ٢٤‬ﺭﺃﺳـــﴼ ﻟﻠﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻤﻌـــﺎﺭﺽ ﻓﻲ ﻣﺼﺮ‪ .‬ﺗﺒﻠﻎ ﻃﺎﻗﺘﻨﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﻔﻌﻠﻴﺔ‬

‫ﺍﻟﻴﻮﻓـــﻲ ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠـــﻰ ﺍﻷﻗﻤﺸـــﺔ‪ .‬ﻛﻨـــﺎ ﻧﺨﻄﻂ‬

‫ﻭﺑﻜﺎﻣﻴﺮﺍ ﺑﺎﻛﻠﻴﺖ‪ ،‬ﺃﺳـــﺮﻉ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻤﺘﻮﻓﺮﺓ ﻓﻲ‬

‫‪ ٤٥٠,٠٠٠‬ﻣﺘـــﺮﴽ ﻣﺮﺑﻌﴼ ﻓﻲ ﺍﻟﻌـــﺎﻡ ﺍﻟﻮﺍﺣﺪ‪ ،‬ﻭﻗﺪ ﺗﺼﻞ‬

‫ﺗﺼﺪﻳﺮ ﺧﺪﻣﺎﺗﻨﺎ ﺍﻟﻰ ﺍﻟﺪﻭﻝ ﺍﻷﻭﺭﻭﺑﻴﺔ ﺇﻻ ﺃﻥ ﺍﻷﺯﻣﺔ‬

‫ﺍﻟﺴـــﻮﻕ‪ .‬ﻭﻛﺎﻥ ﻟﺠـــﻮﺩﺓ ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺍﻟﻌﺎﻟﻴـــﺔ ﺍﻟﺘﻲ‬

‫ﺍﻟﻰ ‪ ٦٥٠,٠٠٠‬ﻣﺘﺮﴽ ﻣﺮﺑﻌﴼ ﻓﻲ ﺍﻟﺴـــﻨﺔ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ‪،‬‬

‫ﺍﻟﻤﺎﻟﻴﺔ ﻏ ّﻴﺮﺕ ﺧﻄﻄﻨﺎ“‪.‬‬ ‫ﻣﻦ ﺟﻬﺘﻪ‪ ،‬ﻗﺎﻝ ﺃﺷـــﺮﻑ ﻋﺒﺪ ﺍﻟﻤﻨﻌـــﻢ‪ ،‬ﻧﺎﺋﺐ ﺭﺋﻴﺲ‬

‫ﺗﻨﺘﺠﻬـــﺎ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻷﺛﺮ ﺍﻟﻜﺒﻴﺮ ﻓﻲ ﺗﺸـــﺠﻴﻊ‬ ‫ﺍﻟﻌﺪﻳـــﺪ ﻣـــﻦ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠـــﻰ ﺍﻟﺘﺨﻠـــﺺ ﻣـــﻦ‬

‫ﺍﻟﺴـــﻮﺩﺍﻥ ﻭﻟﻴﺒﻴﺎ ﻭﺍﻟﺠﺰﺍﺋﺮ‪ .‬ﻧﺤـــﻦ ﻧﺆﻣﻦ ﺑﺄﻥ ﺗﻜﻠﻔﺔ‬

‫ﺷﺮﻛﺔ ﺁﺷـــﻤﻨﺪ ‪ -‬ﻭﻛﻴﻞ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ ﻓﻲ ﻣﺼﺮ‪:‬‬

‫ﻣﻌﺪﺍﺗﻬـــﻢ ﺍﻟﻘﺪﻳﻤﺔ ﻭﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻫـــﺬﺍ ﺍﻟﻨـــﻮﻉ ﻣـــﻦ ﺍﻟﺨﺪﻣﺎﺕ ﻓـــﻲ ﻣﺼﺮ ﺗﻜـــﻮﻥ ﺃﻗﻞ‬

‫”ﺗﻌـــﺪ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺑﺄﺣﺒﺎﺭ ﺍﻟﺴـــﻮﻟﻔﻨﺖ‬

‫)ﺟﺖ ﺁﻱ(“‪.‬‬

‫ﻧﻮﻓﺮ ﺟﺰﺀ ﺑﺴـــﻴﻂ ﻣﻦ ﺧﺪﻣﺎﺗﻨـــﺎ ﻟﺒﻌﺾ ﺍﻟﻌﻤﻼﺀ ﻓﻲ‬

‫ﺳﺘﺎﺭﺯ ﺟﺮﺍﻓﻴﻜﺲ‬

‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺇﺧﺘﻴﺎﺭ »‪ «ME Printer‬ﺍﻟﺸﺮﻳﻚ ﺍﻹﻋﻼﻣﻲ ﺍﻷﻭﺣﺪ ﻟـ ”ﺳﻌﻮﺩﻱ ﺑﺮﻧﺖ ‪“٢٠٠٩‬‬ ‫ﺳﺘﻤﻜﻦ ﻫﺬﻩ ﺍﻟﺸﺮﺍﻛﺔ‪ ،‬ﺍﻟﻤﺠﻠﺔ‪ ،‬ﻣﻦ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﻣﻌﻠﻮﻣﺎﺕ ﺃﻭﻟﻴﺔ ﻭﺣﺼﺮﻳﺔ ﻋﻦ ﺍﻟﻤﻌﺮﺽ ﺿﻤﻦ‬ ‫ﻣﺠﺎﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻮﺭﻕ ﻭﺍﻟﻮﺳﺎﺋﻂ‬

‫‪Saudi Print‬‬

‫)ﺳـــﻌﻮﺩﻱ ﺑﺮﻧﺖ(‪ ،‬ﻋﻦ ﺇﺧﺘﻴﺎﺭ ﻣﺠﻠﺔ ‪ME Printer‬‬

‫ﻣﻨﺼﺔ ﻣﺜﺎﻟﻴﺔ ﻟﻠﺸـــﺮﻛﺎﺕ ﻟﺘﺮﻭﻳﺞ ﺃﺣﺪﺙ ﺍﻟﻤﻨﺘﺠﺎﺕ‬

‫ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣـــﻲ ﺍﻷﻭﺣﺪ ﻟﻠﻤﻌـــﺮﺽ ﻓﻲ ﺩﻭﺭﺗﻪ‬ ‫ّ‬ ‫ﻟﻬﺬﺍ ﺍﻟﻌﺎﻡ‪.‬‬ ‫ﻭﺳـــﺘﻤﻜﻦ ﻫﺬﻩ ﺍﻟﺸـــﺮﺍﻛﺔ‪ ،‬ﺍﻟﻤﺠﻠﺔ‪ ،‬ﻣﻦ‬

‫ﻭﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓـــﻲ ﺻﻨﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﺘﻐﻠﻴﻒ‪ ،‬ﺃﻣﺎﻡ ﺟﻤﻊ ﻏﻔﻴﺮ ﻣﻦ ﺍﻟﺨﺒﺮﺍﺀ ﻭﺍﻟﻤﺨﺘﺼﻴﻦ‬

‫ﺍﻟﺤﺼـــﻮﻝ ﻋﻠـــﻰ ﻣﻌﻠﻮﻣـــﺎﺕ ﺃﻭﻟﻴـــﺔ ﻭﺣﺼﺮﻳـــﺔ ﻋﻦ‬

‫ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻭﺩﻭﻝ ﺍﻟﻤﻨﻄﻘﺔ‪.‬‬

‫ﺍﻟﻤﻌﺮﺽ ﺍﻟﻤﺬﻛﻮﺭ ﺿﻤﻦ ﻣﺠﺎﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻮﺭﻕ‬ ‫ﻭﺍﻟﻮﺳﺎﺋﻂ‪.‬‬ ‫ُﻳﺬﻛـــﺮ ﺃﻥ ﻣﻌـــﺮﺽ )ﺳـــﻌﻮﺩﻱ ﺑﺮﻧـــﺖ( ﺳـــﻴﻘﺎﻡ ﻓﻲ‬

‫ﺃﻋﻠﻨﺖ ﺷﺮﻛﺔ ﺍﻟﺮﻳﺎﺽ ﻟﻠﻤﻌﺎﺭﺽ ﺍﻟﻤﺤﺪﻭﺩﺓ )ﺁﺭ ﺇﻱ‬

‫ﺍﻟﻌﺎﺻﻤﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﺍﻟﺮﻳﺎﺽ‪ ،‬ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪٢١ – ١٨‬‬

‫ﺳـــﻲ(‪ ،‬ﺍﻟﺘﻲ ﺗﻘﻮﻡ ﺑﺘﻨﻈﻴﻢ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴﻌﻮﺩﻱ ﻟﻔﻦ‬

‫ﺃﻛﺘﻮﺑـــﺮ ‪ .٢٠٠٩‬ﻭﻳﻌﺪ ﻫﺬﺍ ﺍﻟﺤـــﺪﺙ‪ ،‬ﺍﻟﺬﻱ ﻳﻘﺎﻡ ﻛﻞ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﺒﻼﺳـــﺘﻴﻚ ﻭﺍﻟﺒﺘﺮﻭﻛﻴﻤﻴﺎﻭﻳﺎﺕ‬

‫ﻋﺎﻣﻴـــﻦ ﻋﻠﻰ ﺃﺭﺽ ﻣﺮﻛﺰ ﻣﻌﺎﺭﺽ ﺍﻟﺮﻳﺎﺽ ﺍﻟﺪﻭﻟﻲ‪،‬‬

‫ﻣﺼﺮ‪» :‬ﺍﻟﻤﺪﻳﻨﺔ ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻤﺘﻘﺪﻣﺔ« ﺗﺼﻮﻍ ﺷﺮﺍﻛﺔ ﺟﺪﻳﺪﺓ ﻣﻊ‬ ‫»ﻓﻮﺟﻲ ﻓﻴﻠﻢ«‬ ‫ﺍﻟﺸﺮﺍﻛﺔ ﺗﻬﺪﻑ ﺍﻟﻰ ﺗﻌﺰﻳﺰ ﺍﻟﺴﻮﻕ ﺍﻟﻤﺤﻠﻲ ﻭﺭﻓﺪﻩ ﺑﺄﺣﺪﺙ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﻦ ﺍﻟﻤﺼﻨّﻊ ﺍﻟﻴﺎﺑﺎﻧﻲ‬ ‫ﺃﻋﻠﻨـــﺖ ﺷـــﺮﻛﺔ ﺍﻟﻤﺪﻳﻨـــﺔ ﻟﻠﺘﻜﻨﻮﻟﻮﺟﺒـــﺎ ﺍﻟﻤﺘﻘﺪﻣـــﺔ‪،‬‬

‫ﻣﻦ ﺟﻬﺘﻪ‪ ،‬ﺃﺷﺎﺭ ﻭﻫﺒﺔ ﻋﺒﺪ ﺍﻟﻌﺎﻝ ﻣﺪﻳﺮ ﺍﻟﺘﺴﻮﻳﻖ ﻓﻲ‬

‫ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﺗﻮﺭﻳﺪ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫»ﺍﻟﻤﺪﻳﻨﺔ ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻤﺘﻘﺪﻣﺔ«‪ ،‬ﺍﻟﻰ ﺃﻥ ﺍﻟﻤﻨﺘﺠﺎﺕ‬

‫ﻓﻲ ﻣﺼﺮ‪ ،‬ﺃﻧﻬﺎ ﺩﺧﻠﺖ ﻣﺆﺧﺮﴽ ﻓﻲ ﺷﺮﺍﻛﺔ ﺟﺪﻳﺪﺓ ﻣﻊ‬

‫ﺍﻟﺘﻲ ﺗﻤﺜﻠﻬﺎ ﺷـــﺮﻛﺘﻪ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺼﺮﻱ ﺗﺘﻮﺳﻊ‬

‫ﻣﺆﺳﺴﺔ ﻓﻮﺟﻲ ﻓﻴﻠﻢ ﺿﻤﻦ ﻗﻄﺎﻉ ﺍﻟﺠﺮﺍﻓﻴﻚ‪.‬‬ ‫ّ‬ ‫ﻭﻳﻌﻠـــﻖ ﻭﻟﻴﺪ ﺻﻮﻓﻲ‪ ،‬ﻣﺪﻳـــﺮ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ‬

‫ﺑﺸﻜﻞ ﻛﺒﻴﺮ‪ ،‬ﻭﺗﻀﻢ ﻗﺎﺋﻤﺔ ﺍﻟﺘﻮﻛﻴﻼﺕ ﺍﻟﺘﻲ ﺣﺼﻠﺖ‬ ‫ﻋﻠﻴﻬﺎ ﻟﻐﺎﻳﺔ ﺍﻵﻥ ﻛﺒﺮﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﻫﺬﺍ‬ ‫ﺍﻟﻘﻄـــﺎﻉ ﻣﻦ ﻗﺒﻴـــﻞ )ﺟﻲ ﺃﻡ ﺟﻲ( ﻭ)ﻓﻠﺴـــﻜﻮ ﻟﻴﺰﺭ(‬

‫»ﺍﻟﻤﺪﻳﻨـــﺔ ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻤﺘﻘﺪﻣﺔ«‪ ،‬ﻋﻠﻰ ﺍﻟﺸـــﺮﺍﻛﺔ‬ ‫ﺍﻟﺠﺪﻳﺪﺓ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺳﺘﻌﻤﻞ ﻫﺬﻩ ﺍﻟﺸﺮﺍﻛﺔ ﺍﻟﻔﺎﻋﻠﺔ ﺍﻟﺘﻲ‬

‫ﻭ)ﻣﺎﺗﺸﻲ ﻓﻮﻟﻜﺎﻥ( ﻭ)ﻓﺮﺍﻳﺰﻡ( ﻭﻏﻴﺮﻫﺎ ﺍﻟﻤﺰﻳﺪ‪.‬‬

‫ﺗﺠﻤﻊ ﺑﻴﻦ ﺷﺮﻛﺘﻲ ﺍﻟﻤﺪﻳﻨﺔ ﻟﻠﺘﻜﻨﻮﻟﻮﺟﺒﺎ ﺍﻟﻤﺘﻘﺪﻣﺔ‬ ‫ﻭﻓﻮﺟﻲ ﻓﻴﻠﻢ‪ ،‬ﻋﻠﻰ ﺗﻌﺰﻳﺰ ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺼﺮﻱ ﻭﺭﻓﺪﻩ‬

‫ُﻳﺬﻛـــﺮ ﺃﻥ ﺷـــﺮﻛﺔ ﺍﻟﻤﺪﻳﻨـــﺔ ﻟﻠﺘﻜﻨﻮﻟﻮﺟﺒـــﺎ ﺍﻟﻤﺘﻘﺪﻣﺔ‬

‫ﺗﺄﺳﺴـــﺖ ﻓﻲ ﻋـــﺎﻡ ‪ ،١٩٨٥‬ﻭﻟﺪﻳﻬﺎ ﺑـــﺎﻉ ﻃﻮﻳﻞ ﻓﻲ‬

‫ﺑﺄﺣـــﺪﺙ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﻣـــﻦ ﻓﻮﺟـــﻲ ﻓﻴﻠـــﻢ ﻛﺎﻟﻤـــﻮﺍﺩ‬

‫ﺗﻮﺭﻳﺪ ﺍﻟﻤﻌﺪﺍﺕ ﻭﺍﻟﻤﻮﺍﺩ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓﻲ ﺻﻨﺎﻋﺎﺕ‬

‫ﺍﻹﺳﺘﻬﻼﻛﻴﺔ ﻭﺍﻟﻤﻌﺪﺍﺕ“‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﻣﺼﺮ‪.‬‬

‫»ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ« ُﺗﻌﻠﻦ ﻋﻦ ﺍﻟﻨﺘﺎﺋﺞ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻷﻭﻟﻴﺔ ﻟﻌﺎﻡ‬ ‫‪٢٠٠٨‬‬

‫‪ME Printer March 2009‬‬

‫ﺑﻠﻐﺖ ﺍﻷﺭﺑﺎﺡ ﺍﻟﺼﺎﻓﻴﺔ ﻟﻠﺸﺮﻛﺔ ‪ ١٥٠,٥‬ﻣﻠﻴﻮﻥ ﺭﻳﺎﻝ ﻭﺑﺈﺭﺗﻔﺎﻉ ﻗﺪﺭﻩ ‪ ٪٩,٥‬ﻋﻦ ﻋﺎﻡ ‪٢٠٠٧‬‬

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‫ﺃﻋﻠﻨﺖ ﺍﻟﺸﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‪ ،‬ﺇﺣﺪﻯ‬

‫ﺭﻳـــﺎﻝ ﻟﻠﻔﺘﺮﺓ ﺫﺍﺗﻬـــﺎ ﻣﻦ ﻋﺎﻡ ‪ .٢٠٠٧‬ﻓـــﻲ ﺣﻴﻦ ﺑﻠﻎ‬

‫ﺑﻠـــﻎ ﺍﻟﺮﺑـــﺢ ﺍﻟﺘﺸـــﻐﻴﻠﻲ ‪ ٣١,٧‬ﻣﻠﻴﻮﻥ ﺭﻳـــﺎﻝ ﻣﻘﺎﺑﻞ‬

‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺘﺎﺑﻌﺔ ﻟﻠﻤﺠﻤﻮﻋﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻟﻸﺑﺤﺎﺙ‬

‫ﺇﺟﻤﺎﻟﻲ ﺍﻟﺮﺑـــﺢ ‪ ١٣٨,٤‬ﻣﻠﻴﻮﻥ ﺭﻳﺎﻝ ﻣﻘﺎﺑﻞ ‪١٣٤,١‬‬

‫‪ ٤٠,١‬ﻣﻠﻴـــﻮﻥ ﺭﻳـــﺎﻝ ﻟﻠﻔﺘـــﺮﺓ ﺫﺍﺗﻬﺎ ﻣﻦ ﻋـــﺎﻡ ‪٢٠٠٧‬‬

‫ﻭﺍﻟﻨﺸﺮ‪ ،‬ﻋﻦ ﺍﻟﻨﺘﺎﺋﺞ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻷﻭﻟﻴﺔ ﻟﻠﻔﺘﺮﺓ ﺍﻟﻤﻨﺘﻬﻴﺔ‬

‫ﻣﻠﻴﻮﻥ ﺭﻳﺎﻝ ﻓﻲ ﻋﺎﻡ ‪ ،٢٠٠٧‬ﻭﺑﺈﺭﺗﻔﺎﻉ ﻗﺪﺭﻩ ‪ ٣,٢‬ﻓﻲ‬

‫ﻭﺑﺎﻧﺨﻔﺎﺽ ﻗﺪﺭﻩ ‪ ٢٠,٩‬ﻓﻲ ﺍﻟﻤﺎﺋﺔ‪ .‬ﻭﻋﺰﺕ ﺍﻟﺸﺮﻛﺔ‬

‫ﻓـــﻲ ‪ ٣١‬ﻛﺎﻧـــﻮﻥ ﺍﻷﻭﻝ‪ /‬ﺩﻳﺴـــﻤﺒﺮ ‪ ،٢٠٠٨‬ﻗﺎﺋﻠﺔ ﺇﻥ‬

‫ﺍﻟﻤﺎﺋﺔ‪ ،‬ﻓﻴﻤﺎ ﺑﻠﻎ ﺍﻟﺮﺑﺢ ﺍﻟﺘﺸﻐﻴﻠﻲ ﺧﻼﻝ ﺍﻟـ ‪ ١٢‬ﺷﻬﺮﴽ‬

‫ﺳـــﺒﺐ ﺍﻧﺨﻔـــﺎﺽ ﺍﻷﺭﺑـــﺎﺡ ﺍﻟﺼﺎﻓﻴـــﺔ ﻟﻠﺮﺑـــﻊ ﺍﻟﺮﺍﺑـــﻊ‬

‫ﺻﺎﻓﻲ ﺍﻟﺮﺑﺢ ﺧﻼﻝ ﺍﻟـ ‪ ١٢‬ﺷﻬﺮﴽ ﺑﻠﻎ ‪ ١٥٠,٥‬ﻣﻠﻴﻮﻥ‬

‫‪ ١٠٥,١‬ﻣﻠﻴﻮﻥ ﺭﻳﺎﻝ ﻣﻘﺎﺑﻞ ‪ ١٠١,٥‬ﻣﻠﻴﻮﻥ ﺭﻳﺎﻝ ﻓﻲ‬

‫ﻣـــﻦ ﻋﺎﻡ ‪ ٢٠٠٨‬ﻣﻘﺎﺭﻧـــﺔ ﺑﺎﻟﻔﺘـــﺮﺓ ﺍﻟﻤﻤﺎﺛﻠﺔ ﻣﻦ ﻋﺎﻡ‬

‫ﺭﻳﺎﻝ ﻣﻘﺎﺑـــﻞ ‪ ١٣٧,٤‬ﻣﻠﻴﻮﻥ ﺭﻳﺎﻝ ﻟﻠﻔﺘﺮﺓ ﺫﺍﺗﻬﺎ ﻣﻦ‬

‫ﻋﺎﻡ ‪ ،٢٠٠٧‬ﻭﺑﺎﺭﺗﻔﺎﻉ ﻗﺪﺭﻩ ‪ ٣,٥‬ﻓﻲ ﺍﻟﻤﺎﺋﺔ‪.‬‬

‫ﻋﺎﻡ ‪ ،٢٠٠٧‬ﻭﺑﺈﺭﺗﻔﺎﻉ ﻗﺪﺭﻩ ‪ ٩,٥‬ﻓﻲ ﺍﻟﻤﺎﺋﺔ‪.‬‬

‫ﻭﺑﻠﻎ ﺇﺟﻤﺎﻟﻲ ﺍﻟﺮﺑﺢ ﺧﻼﻝ ﺍﻟﺮﺑﻊ ﺍﻟﺮﺍﺑﻊ ‪ ٣٦,٣‬ﻣﻠﻴﻮﻥ‬

‫ﻭﻗﺎﻟﺖ ﺍﻟﺸـــﺮﻛﺔ ﻓـــﻲ ﺑﻴﺎﻥ ﻟﻬـــﺎ ﺃﻥ ﺭﺑﺤﻴﺔ ﺍﻟﺴـــﻬﻢ‬

‫ﺭﻳـــﺎﻝ ﻣﻘﺎﺑﻞ ‪ ٤٩,٩‬ﻣﻠﻴﻮﻥ ﺭﻳﺎﻝ ﻟﻠﺮﺑﻊ ﺍﻟﻤﻤﺎﺛﻞ ﻣﻦ‬

‫ﺧﻼﻝ ﺍﻟـ ‪ ١٢‬ﺷﻬﺮﴽ ﺑﻠﻐﺖ ‪ ٢,٥١‬ﺭﻳﺎﻝ‪ ،‬ﻣﻘﺎﺑﻞ ‪٢,٢٩‬‬

‫ﻋﺎﻡ ‪ ٢٠٠٧‬ﻭﺑﺎﻧﺨﻔﺎﺽ ﻗﺪﺭﻩ ‪ ٢٧,٢‬ﻓﻲ ﺍﻟﻤﺎﺋﺔ‪ ،‬ﻓﻴﻤﺎ‬

‫‪ ٢٠٠٧‬ﺇﻟﻰ ﺗﻐ ّﻴﺮ ﻗﻴﻤﺔ ﺗﺮﺳـــﻴﺔ ﻋﻘـــﺪ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ‬ ‫ﺍﻟﻤﺪﺭﺳـــﻴﺔ‪ ،‬ﻣﺸﻴﺮﺓ ﺍﻟﻰ ﺃﻥ ﺇﺯﺩﻳﺎﺩ ﺍﻷﺭﺑﺎﺡ ﺍﻟﺘﺸﻐﻴﻠﻴﺔ‬

‫ﺗﺤﺴـــﻦ‬ ‫ﻟـ ‪ ١٢‬ﺷـــﻬﺮﴽ ﻣﻦ ﻋﺎﻡ ‪ ٢٠٠٨‬ﻛﺎﻥ ﺑﺴـــﺒﺐ ّ‬ ‫ﻭﺗﻨﻮﻉ ﻣﺼﺎﺩﺭ ﺍﻟﺪﺧﻞ ﻟﻠﺸﺮﻛﺔ‪.‬‬

‫»ﺯﻳﺮﻭﻛـﺲ ﺍﻟﺴﻌﻮﺩﻳــﺔ« ﺗﺤﻘﻖ ﻧﺘﺎﺋـﺞ ﺇﺳﺘﺜﻨﺎﺋﻴﺔ ﻓـﻲ ﻋـﺎﻡ ‪٢٠٠٨‬‬ ‫ﻣﺎﺭﻛﻮﺱ ﺗﺸﺎﻳﻠﺪﺯ‪ ،‬ﻧﺎﺋﺐ ﺭﺋﻴﺲ ﺷﺮﻛﺔ ﺯﻳﺮﻭﻛﺲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺃﻓﺮﻳﻘﻴﺎ‪ ،‬ﻳﺸﻴﺪ ﺑﺎﻹﻧﺠﺎﺯﺍﺕ ﺍﻟﻜﺒﻴﺮﺓ‬ ‫ﺍﻟﺘﻲ ﺣﻘﻘﺘﻬﺎ ﺍﻟﺸﺮﻛﺔ‬ ‫ﻓـــﻲ ﺇﻃﺎﺭ ﺩﻋﻢ ﻋﻤﻠﻴﺎﺕ ﺍﻟﺸـــﺮﻛﺔ ﻭﻣﻮﻗﻌﻬﺎ ﺍﻟﺮﻳﺎﺩﻱ‬

‫ﻭﺧـــﻼﻝ ﺍﻹﺟﺘﻤﺎﻉ ﺍﻟﺬﻱ ﻋﻘﺪ ﻓﻲ ﺍﻟﺮﻳﺎﺽ ﺑﺤﻀﻮﺭ‬

‫ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺍﻟﺴـــﻌﻮﺩﻳﺔ‪ ،‬ﻗـــﺎﻡ ﻣﺎﺭﻛﻮﺱ‬

‫ﺭﺋﻴﺲ ﺷـــﺮﻛﺔ ﺍﻟ ُﻌﻠﻴﺎﻥ ﺍﻟﻤﺎﻟﻴﺔ ﺑﻴﺘﺮ ﺩﺍﺩﺯﻳﺲ‪ ،‬ﻭﻣﺪﻳﺮ‬

‫ﺗﺸﺎﻳﻠﺪﺯ ﻧﺎﺋﺐ ﺭﺋﻴﺲ ﺷـــﺮﻛﺔ ﺯﻳﺮﻭﻛﺲ ﻓﻲ ﺍﻟﺸﺮﻕ‬

‫ﻋـــﺎﻡ ﺷـــﺮﻛﺔ ﺯﻳﺮﻭﻛﺲ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﺇﻳﻬـــﺎﺏ ﺟﻨﺪﻱ‪،‬‬ ‫ّﺃﻛﺪ ﺗﺸـــﺎﻳﻠﺪﺯ ﻟﻔﺮﻳﻖ ﻋﻤﻞ »ﺯﻳﺮﻭﻛﺲ ﺍﻟﺴﻌﻮﺩﻳﺔ«‬ ‫ّ‬ ‫ﻭﺗﺨﻄﻲ ﺃﻫﺪﺍﻓﻬـــﻢ ﻗﺎﺋ ً‬ ‫ﺃﻫﻤﻴـــﺔ ﻣﺘﺎﺑﻌـــﺔ ﺗﺄﻟﻘﻬـــﻢ‬ ‫ﻼ‪:‬‬

‫ﺇﻣﺘﻨﺎﻧﻪ ﻭﺗﻘﺪﻳﺮﻩ ﻟﺠﻬﻮﺩﻫﻢ ﺍﻟﻤﺘﻤﻴﺰﺓ‪ ،‬ﻭﺍﻟﺘﻲ ﺟﻌﻠﺖ‬

‫”ﻳﻨﺒﻐـــﻲ ﻋﻠﻴﻨﺎ ﺩﺭﺍﺳـــﺔ ﺍﻟﻔﺮﺹ ﺍﻟﻤﺘﺎﺣﺔ ﺑﺎﺳـــﺘﻤﺮﺍﺭ‬

‫ﺍﻟﺸـــﺮﻛﺔ ﺃﻫـــﻢ ﻣـــﺰ ّﻭﺩ ﻟﻠﺤﻠـــﻮﻝ ﺍﻟﺘﻘﻨﻴـــﺔ ﻭﻣﺎﻛﻴﻨﺎﺕ‬

‫ﻭﺇﺳـــﺘﺜﻤﺎﺭ ﻛﻞ ﻣـــﺎ ﻧﻤﺘﻠﻚ ﻣﻦ ﻃﺎﻗـــﺎﺕ ﻟﻜﻲ ﻧﺒﻘﻰ‬

‫ﺍﻷﻭﺳﻂ ﻭﺃﻓﺮﻳﻘﻴﺎ ﺑﺰﻳﺎﺭﺓ ﻣﻘﺮ »ﺯﻳﺮﻭﻛﺲ ﺍﻟﺴﻌﻮﺩﻳﺔ«‬ ‫ﻓـــﻲ ﺍﻟﺮﻳـــﺎﺽ ﻟﻴﻌـــﺮﺏ ﻟﻠﻘﺎﺋﻤﻴﻦ ﻓﻴﻬﺎ ﻋـــﻦ ﻋﻤﻴﻖ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺘﻘﺪﻣﺔ‪ ،‬ﻭﻣﻦ ﺍﻷﻛﺜﺮ ﻣﺒﻴﻌﴼ ﺑﻴﻦ ﺷـــﺮﻛﺎﺕ‬

‫ﺩﻭﻣﴼ ﻓﻲ ﺍﻟﻄﻠﻴﻌﺔ“‪.‬‬

‫ﺯﻳﺮﻭﻛﺲ ﻋﻠﻰ ﻣﺴﺘﻮﻯ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪.‬‬

‫ﻣـــﻦ ﺟﻬﺘﻪ‪ ،‬ﻗﺎﻝ ﺇﻳﻬـــﺎﺏ ﺟﻨﺪﻱ‪” :‬ﻧﺤـــﻦ ﻓﻲ ﻏﺎﻳﺔ‬

‫ﻭﻳﻌﺘﺒـــﺮ ﻫﺬﺍ ﺍﻟﺘﻘﺪﻳﺮ ﻧﺠﺎﺣﴼ ﺟﺪﻳﺪﴽ ﻳﻀﺎﻑ ﺇﻟﻰ ﺭﺻﻴﺪ‬

‫ﺍﻟﺴـــﻌﺎﺩﺓ ﻟﻮﺟﻮﺩ ﺍﻟﺴـــﻴﺪ ﻣﺎﺭﻛﻮﺱ ﺑﻴﻨﻨـــﺎ ﻭﺃﻋﺘﻘﺪ ﺃﻥ‬

‫ﻣﺠﻤﻮﻋـــﺔ ﺍﻟ ُﻌﻠﻴـــﺎﻥ ﺍﻟﺘﻲ ﺗﺮﺗﺒـــﻂ »ﺯﻳﺮﻭﻛﺲ« ﻣﻌﻬﺎ‬ ‫ﺑﺸـــﺮﺍﻛﺔ‪ ،‬ﻭﻓـــﻲ ﻫﺬﺍ ﺍﻟﺴـــﻴﺎﻕ ّ‬ ‫ﻋﻠـــﻖ ﺗﺸـــﺎﻳﻠﺪﺯ ﻋﻠﻰ‬

‫ﺟﻬﻮﺩﻧﺎ ﺍﻟﻤﺸـــﺘﺮﻛﺔ ﻫﻲ ﺍﻟﺘﻲ ﺃﺛﻤـــﺮﺕ ﻫﺬﺍ ﺍﻟﻨﺠﺎﺡ‪،‬‬ ‫ﻭﻧﺤـــﻦ ﻓـــﻲ ﻏﺎﻳﺔ ﺍﻟﻔﺨـــﺮ ﻷﻧﻨـــﺎ ﻭ ّﻓﻘﻨﺎ ﻓـــﻲ ﺗﻘﺪﻳﻢ‬

‫ﻧﺎﺻﺮﺗﺸﺎﻳﻠﺪﺯ‬ ‫ﻣﺎﺭﻛﻮﺱ‬ ‫ﻋﺎﺻﻲ‬ ‫ﻋﻠﻲ‬ ‫ﺯﻳﺮﻭﻛﺲ‬ ‫ﺷﺮﻛﺔ‬ ‫ﺭﺋﻴﺲ‬ ‫ﻧﺎﺋﺐ‬ ‫ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ﻓﻲ ﺍﻟﻤﺠﻤﻮﻋﺔ‬ ‫ﺍﻷﻭﺳﻂ ﻭﺃﻓﺮﻳﻘﻴﺎ‬ ‫ﺍﻟﺸﺮﻕ‬ ‫ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﺍﻟﺴﻌﻮﺩﻳﺔ«‬ ‫ﻣﺪﻳﺮ‬ ‫»ﺯﻳﺮﻭﻛﺲ ﺍﻟﻤﺠﻤﻮﻋﺔ‬ ‫ﻋﺎﻡﺍﻹﺩﺍﺭﻱ ﻓﻲ‬ ‫ﺍﻟﻤﺪﻳﺮ‬ ‫ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﻟﻨﺨﺒﺔ ﻣﻦ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻜﺒﺮﻯ ﻓﻲ ﺍﻟﻘﻄﺎﻋﻴﻦ ﺍﻟﻌﺎﻡ‬ ‫ً‬ ‫ﻭﺍﻟﺨـــﺎﺹ‪،‬‬ ‫ﻓﻀـــﻼ ﻋﻦ ﻋـــﺪﺩ ﻛﺒﻴﺮ ﻣﻦ ﺍﻟﺸـــﺮﻛﺎﺕ‬

‫ﺫﻟـــﻚ ﺑﺎﻟﻘﻮﻝ‪” :‬ﻟﻘﺪ ﻛﺎﻥ ﺃﺩﺍﺀ ﺍﻟﺸـــﺮﻛﺔ ﻣﻨﺬ ﺑﺪﺍﻳﺔ ﻋﺎﻡ‬

‫ﺍﻟﺤﻠﻮﻝ ﺍﻟﻨﺎﺟﻌﺔ ﻟﻠﺴـــﻮﻕ ﺍﻟﻤﺤﻠـــﻲ‪ ،‬ﻭﻧﺆﻛﺪ ﻓﻲ ﻫﺬﺍ‬

‫ﺃﺗﻘﺪﻡ ﺍﻟﻰ ﺇﺩﺍﺭﺗﻬﺎ ﻭﺟﻤﻴﻊ‬ ‫‪ ٢٠٠٨‬ﺭﺍﺋﻌﴼ ﺟﺪﴽ‪ ،‬ﻟﺬﺍ ﻓﺈﻧﻨﻲ ّ‬

‫ﺍﻟﺼﺪﺩ ﺇﻟﺘﺰﺍﻣﻨﺎ ﺍﻷﻛﻴﺪ ﻭﺳـــﻌﻴﻨﺎ ﺍﻟﺪﺅﻭﺏ ﻭﺍﻟﻤﺴـــﺘﻤﺮ‬

‫ﺍﻟﺼﻐﻴـــﺮﺓ ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ‪ .‬ﻭﻭﻓﻘـــﴼ ﻟﻠﺸـــﺮﻛﺔ‪ ،‬ﺗﻄﻤـــﺢ‬

‫ﻣﻨﺴﻮﺑﻴﻬﺎ ﺑﺎﻟﺸﻜﺮ ﻭﺍﻟﺘﻘﺪﻳﺮ ﻟﻤﺴﺎﻫﻤﺘﻬﻢ ﺍﻟﻔﺎﻋﻠﺔ ﻓﻲ‬

‫ﻟﺘﻘﺪﻳـــﻢ ﺍﻷﻓﻀﻞ ﻋﻠﻰ ﺍﻹﻃﻼﻕ ﻟﻜـــﻲ ﻧﺒﻘﻰ ﺩﻭﻣﴼ‬

‫»ﺯﻳﺮﻭﻛـــﺲ ﺍﻟﺴـــﻌﻮﺩﻳﺔ« ﻣﻦ ﺧـــﻼﻝ ﻓﺮﻳﻖ ﻋﻤﻠﻬﺎ‬

‫ﺗﺮﺳﻴﺦ ﻣﻜﺎﻧﺘﻬﺎ ﻣﺤﻠﻴﴼ ﻭﺇﻗﻠﻴﻤﻴﴼ‪ ،‬ﻛﺬﻟﻚ ﺃﺷﻴﺪ ﺑﺎﻟﺪﻭﺭ‬

‫ﻋﻨﺪ ﺣﺴﻦ ﻇﻦ ﻋﻤﻼﺋﻨﺎ“‪.‬‬

‫ﺍﻟﻤﺤﺘﺮﻑ ﺇﻟﻰ ﺗﻄﻮﻳﺮ ﺇﻣﻜﺎﻧﺎﺕ ﺷﺮﻛﺎﺋﻬﺎ ﻟﻤﺴﺎﻋﺪﺗﻬﻢ‬

‫ﺍﻟﻤﻤﻴـــﺰ ﻟﻤﺠﻤﻮﻋـــﺔ ﺍﻟ ُﻌﻠﻴﺎﻥ ﻷﻥ ﺷـــﺮﺍﻛﺘﻨﺎ ﺍﻟﻨﺎﺟﺤﺔ‬

‫ﻳﺬﻛﺮ ﺃﻥ ﻟﺪﻯ »ﺯﻳﺮﻭﻛﺲ ﺍﻟﺴـــﻌﻮﺩﻳﺔ« ﻣﻜﺎﺗﺐ ﻓﻲ‬

‫ﻓـــﻲ ﺗﻘﺪﻳﻢ ﺃﻓﻀﻞ ﺍﻟﺨﺪﻣﺎﺕ ﻟﻠﻤﺴـــﺘﻬﻠﻜﻴﻦ ﺳـــﻮﺍﺀ‬

‫ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ ﺍﻟﻤﻤﻠﻜـــﺔ‪ ،‬ﺗﻌﻤﻞ ﻋﻠﻰ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ‬

‫ﺩﺍﺧﻞ ﺍﻟﻤﺪﻥ ﺃﻭ ﺧﺎﺭﺟﻬﺎ‪.‬‬

‫ﻣﻌﻬﺎ ﻋﺰﺯﺕ ﻣﻦ ﻗﻮﺓ ﺯﻳﺮﻭﻛﺲ ﺍﻟﺴﻌﻮﺩﻳﺔ“‪.‬‬

‫ﺇﻳﻬﺎﺏ‬ ‫ﺟﻨﺪﻱﻋﺎﺻﻲ‬ ‫ﻋﻠﻲ ﻧﺎﺻﺮ‬

‫ﺍﻟﺤﻜﻮﻣﺔ ﺍﻟﻤﺼﺮﻳﺔ ﺗﻌﻠﻦ ﻋﻦ ﺗﺨﻔﻴﻀﺎﺕ ﻭﺇﻋﻔﺎﺀﺍﺕ ﺟﻤﺮﻛﻴﺔ ﻋﻠﻰ ‪٢٥٠‬‬ ‫ﺳﻠﻌﺔﻣﺴﺘﻮﺭﺩﺓ‬ ‫ﺗﺸﺠﻊ ﺍﻟﻄ ّﺒﺎﻋﻴﻦ ﻋﻠﻰ ﺍﻹﺳﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﻃﺒﺎﻋﺔ ﺟﺪﻳﺪﺓ‬ ‫ﺍﻹﺟﺮﺍﺀﺍﺕ ﺍﻷﺧﻴﺮﺓ ﻣﻦ ﺷﺄﻧﻬﺎ ﺃﻥ ّ‬ ‫ﺃﻋﻠﻨﺖ ﺍﻟﺤﻜﻮﻣﺔ ﺍﻟﻤﺼﺮﻳﺔ ﻣﺆﺧﺮﴽ ﻋﻦ ﺳﻠﺴـــﻠﺔ ﻣﻦ‬

‫ﺃﻥ‬ ‫ﺗﺸـــﺠﻊ ﺃﺻﺤـــﺎﺏ ﺍﻟﻤﻄﺎﺑـــﻊ ﻋﻠـــﻰ ﺍﻹﺳـــﺘﺜﻤﺎﺭ‬ ‫ّ‬

‫ﺍﻟﺘﺨﻔﻴﻀﺎﺕ ﻭﺍﻹﻋﻔﺎﺀﺍﺕ ﺍﻟﺠﻤﺮﻛﻴﺔ ﻋﻠﻰ ﻣﺎ ﻳﻘﺮﺏ‬

‫ﺑﻤﻌﺪﺍﺕ ﻃﺒﺎﻋﺔ ﺟﺪﻳﺪﺓ‪ ،‬ﻣﻀﻴﻔﴼ ﺃﻥ ﻧﺴﺒﺔ ﺍﻟﺘﺨﻔﻴﺾ‬

‫ﻣﻦ ‪٢٥٠‬ﺳـــﻠﻌﺔ ﺟﺪﻳﺪﺓ ﻳﺘﻢ ﺇﺳﺘﻴﺮﺍﺩﻫﺎ ﻣﻦ ﺍﻟﺨﺎﺭﺝ‬

‫ﺍﻟﺠﻤﺮﻛـــﻲ ﻋﻠـــﻰ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻮﺭﺩﺓ ﺳـــﺘﻜﻮﻥ‬

‫ﻭﻓﻘـــﴼ ﻟﻠﻘﺮﺍﺭ ﺍﻟﺠﻤﻬﻮﺭﻱ ﺍﻟﺬﻯ ﺻﺪﺭ ﻣﺆﺧﺮﴽ ﺑﺘﻌﺪﻳﻞ‬

‫ﺑﻤﻘﺪﺍﺭ ‪.٪٢٠‬‬

‫ﺑﻌـــﺾ ﻓﺌـــﺎﺕ ﺍﻟﺘﻌﺮﻳﻔـــﺔ ﺍﻟﺠﻤﺮﻛﻴـــﺔ ﻋﻠـــﻰ ﺍﻟﺴـــﻠﻊ‬

‫ﻭﺃﺷـــﺎﺭ ﻋﺎﻃـــﻒ ﺍﻟﻰ ﺃﻥ ﻣﺼﺮ‪ ،‬ﺣﺎﻟﻬـــﺎ ﻓﻲ ﺫﻟﻚ ﺣﺎﻝ‬

‫ﺍﻟﺮﺃﺳﻤﺎﻟﻴﺔ ﻭﻣﺴﺘﻠﺰﻣﺎﺕ ﺍﻹﻧﺘﺎﺝ‪.‬‬

‫ﺑﻘﻴـــﺔ ﺍﻟـــﺪﻭﻝ ﺍﻟﻌﺮﺑﻴـــﺔ‪ ،‬ﺗﺸـــﻬﺪ ﺭﻭﺍﺟـــﴼ ﻓـــﻲ ﺗﺠـــﺎﺭﺓ‬

‫ﻭﻗـــﺎﻝ ﺍﻟﺪﻛﺘﻮﺭ ﻳﻮﺳـــﻒ ﺑﻄﺮﺱ ﻏﺎﻟـــﻲ ﻭﺯﻳﺮ ﺍﻟﻤﺎﻟﻴﺔ‬

‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻧﻈﺮﴽ ﻟﺮﺧﺺ ﺛﻤﻨﻬﺎ‬

‫ﺍﻟﻤﺼـــﺮﻱ‪ ،‬ﺇﻥ ﻫـــﺬﻩ ﺍﻟﺨﻄﻮﺓ ﺗﺄﺗﻲ ﻓـــﻲ ﺇﻃﺎﺭ ُﺣﺰﻣﺔ‬

‫ﻭﺇﻧﺨﻔـــﺎﺽ ﺗﻜﺎﻟﻴـــﻒ ﺻﻴﺎﻧﺘﻬـــﺎ ﻣﻘﺎﺭﻧـــﺔ ﺑﻤﺎﻛﻴﻨﺎﺕ‬

‫ﺍﻹﺟـــﺮﺍﺀﺍﺕ ﺍﻟﺤﻜﻮﻣﻴﺔ ﻟﻤﻮﺍﺟﻬـــﺔ ﺗﺪﺍﻋﻴﺎﺕ ﺍﻷﺯﻣﺔ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟﺘﻲ ﻏﺎﻟﺒـــﴼ ﻣﺎ ﺗُﺒﺎﻉ ﺑﺄﺛﻤﺎﻥ ﻋﺎﻟﻴﺔ‪،‬‬

‫ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻋﻠﻰ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻟﻤﺤﻠﻲ ﻭﺗﻨﺸـــﻴﻂ‬

‫ﺷـــﺤﺔ ﻓﻲ ﺍﻷﻳﺪﻱ ﺍﻟﻌﺎﻣﻠﺔ‬ ‫ﻣﻀﻴﻔﴼ ﺃﻥ ﻣﺼﺮ ﺗﺸـــﻬﺪ ّ‬

‫ﺃﺣﻤﺪ ﻋﺎﻃﻒ‬

‫ﺣﺮﻛـــﺔ ﺍﻹﺳـــﺘﺜﻤﺎﺭﺍﺕ‪ ،‬ﻣﻮﺿﺤﴼ ﺃﻥ ﺍﻹﻋﻔـــﺎﺀﺍﺕ ﻗﺪ‬

‫ﺍﻟﻤﺪ ّﺭﺑﺔ ﻋﻠﻰ ﺇﺳﺘﺨﺪﺍﻡ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺤﺪﻳﺜﺔ‪.‬‬

‫ﺭﺋﻴﺲ ﻏﺮﻓﺔ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ‬

‫ﻭﺍﻷﺧﺸـــﺎﺏ ﻭﺍﻟﺼﻨﺎﻋـــﺎﺕ ﺍﻟﻬﻨﺪﺳـــﻴﺔ ﻭﺍﻟﻜﻴﻤﺎﻭﻳـــﺔ‬

‫ﺍﻟﺘﻌﺒﺌـــﺔ ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﻓـــﻲ ﻣﺼﺮ ﻣﻦ ﺃﻛﺜـــﺮ ﺍﻟﻘﻄﺎﻋﺎﺕ‬

‫ﻭﺍﻟﻨﺴـــﻴﺠﻴﺔ‪ ،‬ﻭﻛﺬﻟﻚ ﺑﻌﺾ ﺍﻟﺨﺎﻣﺎﺕ ﻭﺍﻟﻜﻴﻤﺎﻭﻳﺎﺕ‬

‫ﺗﻀـــﺮﺭﴽ ﺑﺎﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ ﻧﻈـــﺮﴽ ﻹﺭﺗﺒﺎﻁ ﻫﺬﺍ‬

‫ﺍﻟﻼﺯﻣﺔ ﻟﺒﻌـــﺾ ﺍﻟﺼﻨﺎﻋﺎﺕ‪ ،‬ﻭﻣﻨﻬﺎ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﻣﺪﺧﻼﺕ ﺍﻹﻧﺘﺎﺝ‪.‬‬

‫ﺍﻟﻘﻄـــﺎﻉ ﺑﺴـــﻮﻕ ﺍﻟﺘﺼﺪﻳـــﺮ‪ .‬ﺃﻣـــﺎ ﻗﻄﺎﻋـــﺎﺕ ﺻﻨﺎﻋﺔ‬

‫ﻭﻋـــﻦ ﺗﺄﺛﻴـــﺮ ﺍﻟﻘﺮﺍﺭ ﺍﻟﺠﺪﻳـــﺪ ﻋﻠﻰ ﺻﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻷﺧﺮﻯ ﻭﺍﻟﺘﻲ ﻟﻬﺎ ﺇﺭﺗﺒﺎﻁ ﺑﺎﻟﺴﻮﻕ ﺍﻟﻤﺤﻠﻲ‬

‫ﺍﻟﻤﺼﺮﻳـــﺔ‪ ،‬ﺫﻛﺮ ﺃﺣﻤﺪ ﻋﺎﻃـــﻒ ﺭﺋﻴﺲ ﻏﺮﻓﺔ ﺻﻨﺎﻋﺔ‬

‫ﻛﺎﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﻭﻣﺎ ﺷـــﺎﺑﻪ ﺫﻟﻚ‪،‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﻲ ﺇﺗﺤﺎﺩ ﺍﻟﺼﻨﺎﻋـــﺎﺕ ﺍﻟﻤﺼﺮﻳﺔ‪ ،‬ﻟﻤﺠﻠﺘﻨﺎ‪،‬‬

‫ﻓﻬـــﻲ ﻟﻢ ﺗﺘﺄﺛﺮ ﺑﺎﻷﺯﻣﺔ ﺍﻟﺤﺎﻟﻴـــﺔ‪ ،‬ﻭﺣﺘﻰ ﻭﺇﻥ ﺗﺄﺛﺮﺕ‬

‫ﺇﻥ ﺍﻹﺟﺮﺍﺀﺍﺕ ﺍﻟﺘﻲ ﺳﺘﺘﺨﺬﻫﺎ ﺍﻟﺤﻜﻮﻣﺔ ﻣﻦ ﺷﺄﻧﻬﺎ‬

‫ﻓﺴﻴﻜﻮﻥ ﺍﻟﺘﺄﺛﻴﺮ ﻣﺤﺪﻭﺩﴽ ﺟﺪﴽ“‪.‬‬

‫ﻭﻧـــ ّﻮﻩ ﻋﺎﻃـــﻒ ﺑﺎﻟـــﺪﻭﺭ ﺍﻟـــﺬﻱ ﺗﻠﻌﺒﻪ ﻏﺮﻓـــﺔ ﺻﻨﺎﻋﺔ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺼﺮﻳﺔ ﻓـــﻲ ﺩﻋﻢ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ‬ ‫ﺍﻟﺒﻼﺩ ﻭﺇﻳﺠﺎﺩ ﺣﻠﻮﻝ ﻟﻠﻤﺸـــﺎﻛﻞ ﺍﻟﺘﻲ ﻗﺪ ﺗﻮﺍﺟﻬﻬﻢ‪،‬‬ ‫ﺗﻘﺪﻣـــﺖ ﻣﺆﺧﺮﴽ ﺑﻄﻠﺐ‬ ‫ﻣﻮﺿﺤـــﴼ ﺃﻥ ﻏﺮﻓﺔ ﺍﻟﻄﺒﺎﻋﺔ ّ‬ ‫ﺍﻟـــﻰ ﻭﺯﻳﺮ ﺍﻹﻗﺘﺼﺎﺩ ﻭﺍﻟﺼﻨﺎﻋﺔ ﺍﻟﻤﺼﺮﻱ ﺍﻟﻤﻬﻨﺪﺱ‬ ‫ﺭﺷـــﻴﺪ ﻣﺤﻤﺪ ﺭﺷـــﻴﺪ‪ ،‬ﻹﺳـــﺘﺤﺼﺎﻝ ﻣﻮﺍﻓﻘﺘﻪ ﻋﻠﻰ‬ ‫ﺗﺄﺳـــﻴﺲ ﻣﺠﻠﺲ ﺗﺼﺪﻳﺮﻱ ﻟﻠﻄﺒﺎﻋﺔ ُﻳﻌﻨﻰ ﺑﺸﺆﻭﻥ‬ ‫ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﺗﺼﺪﻳﺮ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ‪.‬‬

‫‪ME Printer March 2009‬‬

‫ﺷـــﻤﻠﺖ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻭﺍﻟﻤﻌﺪﺍﺕ ﻭﺍﻷﺟﻬﺰﺓ‬

‫ﻭﺑﺴـــﺆﺍﻟﻪ ﻋﻦ ﺗﺒﻌﺎﺕ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻋﻠﻰ‬ ‫ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺼﺮﻱ‪ ،‬ﺃﺟﺎﺏ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺗﻌﺪ ﻃﺒﺎﻋﺔ‬

‫ﺇﺗﺤﺎﺩ ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﻤﺼﺮﻳﺔ‬

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‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﻗﻄﺮ‪» :‬ﺍﻟﺨﻠﻴﺞ ﻟﻠﻨﺸﺮ ﻭﺍﻟﻄﺒﺎﻋﺔ« ﺗﻀﻴﻒ ﺍﻟﻰ ﻣﻘﺘﻨﻴﺎﺗﻬﺎ ﺳﺖ ﻣﻌﺪﺍﺕ‬ ‫ﻃﺒﺎﻋﻴﺔ ﻣﻦ ﻫﻴﺪﻟﺒﺮﺝ‬ ‫ُﻨﺼﺐ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻓﻲ ﻣﺮﺍﻓﻖ ﺍﻟﺸﺮﻛﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‬ ‫ﺳﺘ ّ‬

‫ﻣﺤﻤﺪ ﺷﺤﺎﺗﺔ‬ ‫ﻣﺴﺎﻋﺪ ﻣﺪﻳﺮ ﻋﺎﻡ ﻣﺆﺳﺴﺔ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻨﺸﺮ‬ ‫ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺃﻋﻠﻨـــﺖ ﻣﺆﺳﺴـــﺔ ﺍﻟﺨﻠﻴـــﺞ ﻟﻠﻨﺸـــﺮ ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﻲ‬

‫ﻓﻲ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﻭﻗـــﻊ ﺇﺧﺘﻴﺎﺭﻧﺎ ﻋﻠـــﻰ ﻫﻴﺪﻟﺒﺮﺝ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‪ ،‬ﺳـــﺘﺮﺗﻔﻊ ﻃﺎﻗﺘﻨـــﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺑﺤﺪﻭﺩ ‪٥٠‬‬

‫ﺗﻘﻮﻡ ﺑﺈﺻـــﺪﺍﺭ ﺻﺤﻴﻔﺘﻲ »ﺍﻟﺮﺍﻳﺔ« ﻭ»ﺟﻠﻒ ﺗﺎﻳﻤﺰ«‪،‬‬

‫ﺑﺴﺒﺐ ﺍﻷﺳﻌﺎﺭ ﺍﻟﻤﻌﻘﻮﻟﺔ ﻟﻤﺎﻛﻴﻨﺎﺗﻬﺎ ﺍﻟﺘﻲ ﺗﺘﻴﺢ ﺇﻧﺘﺎﺝ‬

‫– ‪ ٦٠‬ﻓـــﻲ ﺍﻟﻤﺎﺋـــﺔ‪ ،‬ﺍﻷﻣـــﺮ ﺍﻟـــﺬﻱ ﻧﺄﻣﻞ ﻣـــﻦ ﺧﻼﻟﻪ‬

‫ﻭﻣﻘﺮﻫﺎ ﻗﻄﺮ‪ ،‬ﺃﻧﻬﺎ ﺇﺳـــﺘﺜﻤﺮﺕ ﻣﺆﺧﺮﴽ ﺑﺴﺖ ﻣﻌﺪﺍﺕ‬

‫ﻣﻄﺒﻮﻋﺎﺕ ﺫﺍﺕ ﺟﻮﺩﺓ ﻋﺎﻟﻴﺔ“‪.‬‬

‫ﺑﺘﻮﺳـــﻴﻊ ﺭﻗﻌﺔ ﺃﻋﻤﺎﻟﻨﺎ ﻟﺘﺸﻤﻞ ﺩﻭﻝ ﺇﻗﻠﻴﻤﻴﺔ ﺃﺧﺮﻯ‪،‬‬

‫ﻃﺒﺎﻋﻴـــﺔ ﻣﻦ ﻫﻴﺪﻟﺒـــﺮﺝ‪ .‬ﻭﺗﺸـــﻤﻞ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﻲ‬ ‫ﻗﺎﻣﺖ ﺍﻟﺸﺮﻛﺔ ﺑﺸﺮﺍﺋﻬﺎ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺄﺭﺑﻌﺔ‬

‫ﻭﺃﺿـــﺎﻑ ﺃﻥ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﺠﺪﻳـــﺪﺓ‬ ‫ﺳـــﺘﻨﺼﺐ ﻓـــﻲ‬ ‫ّ‬

‫ﻛﺎﻟﺒﺤﺮﻳﻦ ﻭﺍﻹﻣﺎﺭﺍﺕ ﻭﺍﻟﺴﻌﻮﺩﻳﺔ ﻭﻋﻤﺎﻥ ﻭﺍﻟﻴﻤﻦ“‪.‬‬

‫ﺍﻟﻤﺒﻨـــﻰ ﺍﻟﺠﺪﻳﺪ ﻟﻘﺴـــﻢ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺑﺤﻠﻮﻝ‬

‫ﺃﻟـــﻮﺍﻥ )ﺃﺱ ﺃﻡ ‪ ،(٥٢‬ﻭﻣﺎﻛﻴﻨـــﺔ ﻗـــﺺ )ﺑـــﻮﻻﺭ ‪١١٥‬‬ ‫ﺃﻛﺲ ﺗـــﻲ(‪ ،‬ﻭﻣﺎﻛﻴﻨﺔ ﺗﺪﺑﻴﺲ ﺃﻭﺗﻮﻣﺎﺗﻴﻜﻴﺔ )ﺃﺱ ﺗﻲ‬

‫ﺻﻤﻢ‬ ‫ﺃﺑﺮﻳـــﻞ ﺃﻭ ﻣﺎﻳـــﻮ ‪ .٢٠٠٩‬ﻭﻭﻓﻘﴼ ﻟﺸـــﺤﺎﺗﺔ‪ ،‬ﻓﻘﺪ ّ‬ ‫ﺍﻟﻤﺒﻨﻰ ﺍﻟﺠﺪﻳﺪ ﺍﻟﺬﻱ ﻻ ﻳﺰﺍﻝ ﻗﻴﺪ ﺍﻹﻧﺸـــﺎﺀ ﻭﺗﺘﻮﻗﻊ‬

‫ﺗﻄ ّﻮﺭ ﺍﻟﺴﻮﻕ ﺑﺸﻜﻞ ﻋﺎﻡ‪ ،‬ﻣﺸﻴﺮﴽ ﺍﻟﻰ ﺃﻥ ﺍﻟﻌﺪﻳﺪ ﻣﻦ‬

‫‪ ،(٤٥٠‬ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟﻰ ﻃﻮﺍﻳﺘـــﻲ )ﻛﻲ ﺃﺗﺶ ‪٤-٧٨‬‬

‫ﺍﻟﻤﺆﺳﺴـــﺔ ﺇﺳـــﺘﻼﻣﻪ ﺑﻨﻬﺎﻳﺔ ﺷـــﻬﺮ ﻓﺒﺮﺍﻳﺮ ﻣﻦ ﻫﺬﺍ‬

‫ﺍﻟﻌﺪﻳـــﺪ ﻣـــﻦ ﺍﻟﺼﺤﻒ‪ ،‬ﻭﻫـــﻮ ﻣﺎ ﻳﺮﺍﻩ ﺳﻴﺴـــﻬﻢ ﻓﻲ‬

‫ﻛﻲ ﺃﻝ ﺃﻝ( ﻭﻣﺎﻛﻴﻨﺔ ﺗﻐﺮﻳﺔ )ﻓﻴﺪﻳﺎ(‪.‬‬

‫ﺍﻟﻌﺎﻡ‪ ،‬ﻣﻦ ﻗِﺒﻞ ﺷﺮﻛﺔ ﺃﻭﺭﻭﺑﻴﺔ ﻭﺑﻤﻮﺍﺻﻔﺎﺕ ﻋﺎﻟﻤﻴﺔ‪،‬‬

‫ﺇﺭﺗﻔﺎﻉ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﺧﺺ ﺑﻪ ﻣﺠﻠﺘﻨﺎ‪ ،‬ﻗﺎﻝ ﻣﺤﻤﺪ ﺷﺤﺎﺗﺔ‪،‬‬ ‫ﻭﻓﻲ ﺣﺪﻳﺚ ﻟﻪ ّ‬

‫ﻭﺳـــﻴﻀﻢ ﺍﻷﻗﺴـــﺎﻡ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻟﻠﺸـــﺮﻛﺔ‪ .‬ﻓﻲ ﺣﻴﻦ‬

‫ﻭﻳ ّﻘﺮ ﺷﺤﺎﺗﺔ ﺑﺄﻥ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻗﻄﺮ ﻳﺘﻄ ّﻮﺭ ﻣﻊ‬ ‫ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﺠﺪﻳﺪﺓ ﻗﺪ ﺗﺄﺳﺴـــﺖ ﻣﺆﺧﺮﴽ ﻭﺗﻢ ﺇﻃﻼﻕ‬

‫ﻭﺇﺧﺘﺘﻢ ﺷـــﺤﺎﺗﺔ ﺣﺪﻳﺜﻪ ﺑﺎﻟﻘﻮﻝ‪ّ :‬‬ ‫”ﻳﻐﻄﻲ ﺍﻹﺳﺘﺜﻤﺎﺭ‬

‫ﻣﺴﺎﻋﺪ ﻣﺪﻳﺮ ﻋﺎﻡ ﻣﺆﺳﺴﺔ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻨﺸﺮ ﻭﺍﻟﻄﺒﺎﻋﺔ‪:‬‬

‫ﺳﻴﻀﻢ ﺍﻟﻤﻘﺮ ﺍﻟﺤﺎﻟﻲ ﺃﻗﺴﺎﻡ ﺍﻟﺼﺤﻒ ﺍﻷﺧﺮﻯ‪.‬‬ ‫ﻭﺃﺿﺎﻑ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺗﻮﺟﺪ ﻓﻲ ﻣﺮﺍﻓﻘﻨﺎ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺗﺸﻜﻴﻠﺔ‬

‫ﻟﻤﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺠﺪﻳﺪﺓ‪ ،‬ﻭﻧﺘﻄﻠﻊ ﺍﻟﻰ ﺍﻹﺳـــﺘﺜﻤﺎﺭ‬

‫ﻭﺳﻨﻘﻮﻡ ﺑﺘﻨﺼﻴﺒﻬﺎ ﻓﻲ ﻗﺴﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﺘﺎﺑﻊ‬

‫ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﺷﺮﻛﺘﻲ ﻫﻴﺪﻟﺒﺮﺝ‬

‫ﺑﺎﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻟﻤﻌﺪﺍﺕ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ“‪.‬‬

‫ﻟﻠﻤﺆﺳﺴﺔ‪ .‬ﻭﻗﺒﻞ ﺇﺑﺮﺍﻣﻨﺎ ﻟﻬﺬﻩ ﺍﻟﺼﻔﻘﺔ ﻣﻊ ﻫﻴﺪﻟﺒﺮﺝ‪،‬‬

‫ﻭﻣـــﺎﻥ ﺭﻭﻻﻧـــﺪ‪ .‬ﻧﻘـــﻮﻡ ﺑﻄﺒﺎﻋﺔ ﺻﺤﻴﻔﺘـــﻲ ”ﺍﻟﺮﺍﻳﺔ“‬

‫ﻳﺬﻛﺮ ﺃﻥ ﻣﺆﺳﺴﺔ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻨﺸﺮ ﻭﺍﻟﻄﺒﺎﻋﺔ ﺗﺄﺳﺴﺖ‬

‫ﻗﻤﻨـــﺎ ﺑﻤﻌﺎﻳﻨـــﺔ ﻣﺠﻤﻮﻋـــﺔ ﻣـــﻦ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺑﺎﻟﻠﻐـــﺔ ﺍﻟﻌﺮﺑﻴﺔ ﻭ“ﺟﻠـــﻒ ﺗﺎﻳﻤﺰ“ ﺑﺎﻟﻠﻐـــﺔ ﺍﻹﻧﺠﻠﻴﺰﻳﺔ‪،‬‬

‫ﻓﻲ ﻋﺎﻡ ‪ ١٩٧٨‬ﻓﻲ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻟﻘﻄﺮﻳﺔ ﺍﻟﺪﻭﺣﺔ‪ ،‬ﻭﻗﺪ‬

‫ﺍﻟﻤﺘﻮﻓﺮﺓ ﻓﻲ ﺍﻟﺴﻮﻕ ﻭﻓﺎﺿﻠﻨﺎ ﺑﻴﻨﻬﺎ ﻣﻦ ﺣﻴﺚ ﺍﻟﻜﻔﺎﺀﺓ‬

‫ﻛﻤـــﺎ ﻧﻘﻮﻡ ﺑﺘﻨﻔﻴﺬ ﻣﻬـــﺎﻡ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻟﺼﺎﻟﺢ‬

‫ﺑﺪﺃ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻔﻌﻠﻲ ﻟﻠﻤﻄﺎﺑﻊ ﻓﻲ ﻋﺎﻡ ‪ ،١٩٧٩‬ﻭﻳﻌﻤﻞ‬

‫ﻭﺍﻟﺴـــﻌﺮ‪ .‬ﻭﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻛﻮﻧﻬﺎ ﺷﺮﻛﺔ ﺫﺍﺋﻌﺔ ﺍﻟﺼﻴﺖ‬

‫ﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺍﻟﻌﻤﻼﺀ ﻓﻲ ﻗﻄﺮ‪ .‬ﻭُﺑﻌﻴﺪ ﺷـــﺮﺍﺀﻧﺎ ﻟﻬﺬﻩ‬

‫ﻟﺪﻯ ﺍﻟﻤﺆﺳﺴﺔ ﺍﻟﻴﻮﻡ ﻗﺮﺍﺑﺔ ‪ ٦٥٠ – ٦٠٠‬ﻣﻮﻇﻔﴼ‪.‬‬

‫”ﻟﻘﺪ ﻗﻤﻨﺎ ﺑﺸـــﺮﺍﺀ ﻫﺬﻩ ﺍﻟﻤﻌﺪﺍﺕ ﻷﻧﻨـــﺎ ﺑﺤﺎﺟﺔ ﺇﻟﻴﻬﺎ‪،‬‬

‫ﺍﻟﺠﺪﻳـــﺪ ﻗﺮﺍﺑـــﺔ ‪ ٩٠ – ٨٠‬ﻓﻲ ﺍﻟﻤﺎﺋﺔ ﻣـــﻦ ﺇﺣﺘﻴﺎﺟﻨﺎ‬

‫ﻛـﺎﻧـﻮﻥ ﺍﻟﺸـﺮﻕ ﺍﻷﻭﺳـﻂ ّ‬ ‫ﺗﻌﺰﺯ ﺇﻧﺘﺸﺎﺭﻫـﺎ ﻓـﻲ ﺍﻹﻣـﺎﺭﺍﺕ‬ ‫ﻭﺗﻔﺘﺘﺢ ﺻﺎﻟﺔ ﻋﺮﺽ ﺟﺪﻳﺪﺓ ﺗﻤﺘﺪ ﻟـ ‪ ٤٠٠‬ﻣﺘﺮ ﻣﺮﺑﻊ ﻓﻲ ﺍﻟﻌﺎﺻﻤﺔ ﺃﺑﻮ ﻇﺒﻲ‬ ‫ﺍﻟﻤﻬﻨﻴﺔ ﻓﻲ »ﻛﺎﻧﻮﻥ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ« ﻋﻠﻰ ﺫﻟﻚ‬ ‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﻳﻌﻜﺲ ﺗﻮﺳـــﻊ ﻛﺎﻧﻮﻥ ﻓﻲ ﺃﺑـــﻮ ﻇﺒﻲ ﺇﻟﺘﺰﺍﻡ‬ ‫ﺍﻟﺸﺮﻛﺔ ﺑﺪﻋﻢ ﺍﻷﻋﻤﺎﻝ ﺍﻟﻤﺤﻠﻴﺔ‪ ،‬ﻭﻣﻦ ﺧﻼﻝ ﺗﺰﻭﻳﺪ‬ ‫ﻋﻤﻼﺋﻨﺎ ﻓﻲ ﺃﺑـــﻮ ﻇﺒﻲ ﺑﻤﺮﻛﺰ ﻗﺮﻳﺐ ﻳﺘﻤﻜﻨﻮﻥ ﻣﻦ‬ ‫ﺧﻼﻟـــﻪ ﺍﻟﻮﺻـــﻮﻝ ﺑﺴـــﻬﻮﻟﺔ ﺇﻟـــﻰ ﺗﻘﻨﻴﺎﺗﻨـــﺎ ﻭﺧﺒﺮﺍﺗﻨﺎ‬

‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ‪:‬‬

‫ﻭﺧﺪﻣﺎﺗﻨﺎ‪ ،‬ﺗﺘﻤﻜﻦ ﻛﺎﻧﻮﻥ ﻣﻦ ﻣﺴـــﺎﻋﺪﺓ ﺍﻟﺸـــﺮﻛﺎﺕ‬

‫ﻧﺎﻳﻮﺷﻲ ﻳﺎﻣﺎﺩﺍ )ﺭﺋﻴﺲ ﺍﻟﺤﻠﻮﻝ ﺍﻟﻤﻬﻨﻴﺔ(‪،‬‬

‫ﻋﻠﻰ ﺗﺴـــﻬﻴﻞ ﺃﻋﻤﺎﻟﻬﺎ ﻭﺣﻠﻮﻟﻬـــﺎ ﺍﻟﻌﻤﻠﻴﺔ‪ ،‬ﻭﺗﺤﻘﻴﻖ‬

‫ﺗﻮﻧﻲ ﺁﻳﻮﻛﻲ )ﺭﺋﻴﺲ ﺍﻟﺘﺴﻮﻳﻖ ﺍﻷﻭﺭﻭﺑﻲ‬

‫ﻣﻌﺪﻝ ﺃﻋﻠﻰ ﻣﻦ ﺍﻟﺠﻮﺩﺓ ﺑﻜﻠﻔﺔ ﺃﻗﻞ ﻭﺳـــﺮﻋﺔ ﺃﻛﺒﺮ‪.‬‬

‫ﻓﻲ ﻛﺎﻧﻮﻥ ﺃﻭﺭﻭﺑﺎ(‪ ،‬ﻧﺎﺻﺮ ﺩﺭﻭﺍﺯﺓ )ﻣﺪﻳﺮ‬

‫ﻭﻣﻤﺎ ﻻ ﺷـــﻚ ﻓﻴـــﻪ ﻫﻮ ﺃﻥ ﺇﻓﺘﺘـــﺎﺡ ﻣﻜﺘﺐ ﺃﺑﻮ ﻇﺒﻲ‬

‫ﻋﺎﻡ ﻛﺎﻧﻮﻥ ﺍﻹﻣﺎﺭﺍﺕ(‪ ،‬ﺩﻳﻔﻴﺪ ﺑﺮﻳﺴﺘﻮﻥ‬

‫ﺳـــﻴﻘﺪﻡ ﺍﻟﺪﻋـــﻢ ﻟﻌﻤﻼﺀ ﻛﺎﻧـــﻮﻥ ﺍﻟﺤﺎﻟﻴﻴـــﻦ ﻛﻤﺎ ﺇﻧﻪ‬

‫)ﻣﺪﻳﺮ ﺑﻲ ﺗﻮ ﺑﻲ ﻓﻲ ﻛﺎﻧﻮﻥ ﺃﻭﺭﻭﺑﺎ‬

‫ﺳـــﻴﻮﻓﺮ ﻗﺎﻋﺪﺓ ﻣﻤﺘـــﺎﺯﺓ ﻟﻤﺰﻭﺩﻱ ﺍﻟﺤﻠـــﻮﻝ ﺍﻟﻤﻬﻨﻴﺔ‬

‫ﻭﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺃﻓﺮﻳﻘﻴﺎ(‪ ،‬ﻭﻧﻴﻜﻮﻻﺱ‬ ‫ﻓﺎﻥ ﺳﺎﻧﺘﻦ )ﻣﺪﻳﺮ ﺗﺴﻮﻳﻖ ﺍﻟﺤﻠﻮﻝ‬

‫ﺗﻤﻜﻨﻬﻢ ﻣـــﻦ ﺍﻟﻨﻔﺎﺫ ﺇﻟـــﻰ ﺍﻟﻘﻄﺎﻉ ﺍﻟﻤﺆﺳﺴـــﻲ ﺩﺍﺋﻢ‬

‫ﺍﻟﻤﻬﻨﻴﺔ ﻓﻲ ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ(‬

‫ﺃﻋﻠﻨﺖ ﺷـــﺮﻛﺔ ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳـــﻂ ﻋﻦ ﺍﻓﺘﺘﺎﺡ‬

‫ﻛﺎﻓـــﺔ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﻣﻦ ﺍﻟﻤﺠﻤﻮﻋـــﺎﺕ ﺍﻟﺼﻐﻴﺮﺓ ﻣﻦ‬

‫ﺍﻟﺘﻘﺪﻡ ﻓﻲ ﺍﻟﻌﺎﺻﻤﺔ ﺃﺑﻮ ﻇﺒﻲ“‪.‬‬ ‫ﻭﺃﺿـــﺎﻑ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺇﻥ ﺇﻓﺘﺘﺎﺡ ﺻﺎﻟﺔ ﻋﺮﺽ ﺟﺪﻳﺪﺓ ﻓﻲ‬

‫ﺻﺎﻟـــﺔ ﻋﺮﺽ ﺟﺪﻳـــﺪﺓ ﻟﻬﺎ ﻏﺎﻳﺔ ﻓﻲ ﺍﻟﺘﻄـــ ّﻮﺭ ﻓﻲ ﺃﺑﻮ‬

‫ﺍﻟﻤﺴﺘﺨﺪﻣﻴﻦ ﺇﻟﻰ ﺍﻟﻤﺆﺳﺴﺎﺕ ﺍﻟﻜﺒﺮﻯ‪ ،‬ﺇﺿﺎﻓﺔ ﺇﻟﻰ‬ ‫ﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻟﻜﺒﻴـــﺮﺓ ﺍﻟﻤﺨﺼﺼﺔ ﻟﻤﺠﺎﻻﺕ ﺍﻟﺘﺼﻤﻴﻢ‬

‫ﺃﺑﻮ ﻇﺒﻲ ﻣﻮﺟﻬﺔ ﺑﺸـــﻜﻞ‬ ‫ﺧـــﺎﺹ ﻟﺘﻠﺒﻴﺔ ﺇﺣﺘﻴﺎﺟﺎﺕ‬ ‫ّ‬ ‫ﺳﻮﻕ ﺍﻟﺤﻠﻮﻝ ﺍﻟﻤﻬﻨﻴﺔ ﻫﻮ ﺑﺪﻭﻥ ﺃﺩﻧﻰ ﺷﻚ ﺍﻟﺨﻄﻮﺓ‬

‫ﺫﻟﻚ ﺍﻻﻓﺘﺘﺎﺡ ﺿﻤﻦ ﺧﻄﻄﻬﺎ ﻟﺘﻮﺳـــﻴﻊ ﻭﺟﻮﺩﻫﺎ ﻓﻲ‬

‫ﻭﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ‪ ،‬ﻭﻣﻄﺎﺑﻊ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺮﻗﻤﻲ ﻟﻠﻌﻤﻼﺀ‬

‫ﺍﻟﻤﻨﻄﻘﻴﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻜﺎﻧﻮﻥ‪ .‬ﻛﻤﺎ ﺍﻧﻨﺎ ﻧﺴﻌﻰ‬

‫ﺍﻟﺴﻮﻕ ﺍﻟﻤﺤﻠﻴﺔ‪.‬‬

‫ﺍﻟﻤﺤﺘﺮﻓﻴﻦ ﻭﺍﻟﻤﺨﺘﺼﻴﻦ ﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﺩﻭﻣـــﴼ ﺇﻟﻰ ﺧﺪﻣﺔ ﻋﻤﻼﺋﻨﺎ ﺑﺸـــﻜﻞ ﺃﻓﻀـــﻞ ﻭﺑﺎﻟﺘﺎﻟﻲ‬

‫‪ME Printer March 2009‬‬

‫ﻇﺒـــﻲ ﺗﻤﺘـــﺪ ﻋﻠﻰ ﻣﺴـــﺎﺣﺔ ‪ ٤٠٠‬ﻣﺘﺮ ﻣﺮﺑـــﻊ‪ ،‬ﻭﻳﺄﺗﻲ‬

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‫ﻭﺳـــﻮﻑ ﺗﻀـــﻢ ﺻﺎﻟـــﺔ ﺍﻟﻌـــﺮﺽ ﺍﻟﺠﺪﻳـــﺪﺓ ﻟﻜﺎﻧﻮﻥ‬

‫ﻭﺗـــﻢ ﺍﻹﻋﻼﻥ ﺭﺳـــﻤﻴﴼ ﻋـــﻦ ﺇﻓﺘﺘﺎﺡ ﺻﺎﻟـــﺔ ﺍﻟﻌﺮﺽ‬

‫ﺗﺮﺳﻴﺦ ﻗﻨﺎﻋﺘﻬﻢ ﺑﻤﻨﺘﺠﺎﺗﻨﺎ“‪.‬‬

‫ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﺤﻠﻮﻝ ﺍﻟﻤﻬﻨﻴﺔ ﺣﻴـــﺚ ﻳﻤﻜﻦ ﻟﻠﻌﻤﻼﺀ‬

‫ﺧـــﻼﻝ ﻓﻌﺎﻟﻴـــﺔ ”ﺃﻟـــﻮﺍﻥ ﻛﺎﻧـــﻮﻥ“ ﺍﻟﺘـــﻲ ﺃﻗﻴﻤﺖ ﻓﻲ‬

‫ﻭﺗﻘﻊ ﺻﺎﻟﺔ ﺍﻟﻌـــﺮﺽ ﺍﻟﺠﺪﻳﺪﺓ ﻟﻜﺎﻧﻮﻥ ﻓﻲ ﺃﺑﻮ ﻇﺒﻲ‬

‫ﻣﺒﺎﺷـــﺮﺓ ﺍﺧﺘﺒﺎﺭ ﻗـــﻮﺓ ﻛﺎﻧﻮﻥ ﻓﻲ ﻣﺴـــﺎﻋﺪﺗﻬﻢ ﻋﻠﻰ‬

‫ﺍﻟﺨﺎﻣـــﺲ ﻭﺍﻟﻌﺸـــﺮﻳﻦ ﻣـــﻦ ﻓﺒﺮﺍﻳـــﺮ ﻓـــﻲ ﻓﻨـــﺪﻕ‬

‫ﻓﻲ ﺷﺎﺭﻉ ﺍﻟﺸﻴﺦ ﺧﻠﻴﻔﺔ ﺧﻠﻒ ﻣﻜﺎﺗﺐ ﻏﺎﺭﺩﻥ ﺗﻮﺭﺯ‪،‬‬

‫ﺗﺤﻘﻴـــﻖ ﺃﻫﺪﺍﻓﻬﻢ ﺍﻟﻤﻬﻨﻴﺔ‪ .‬ﻭﺳـــﻮﻑ ﻳﺸـــﻤﻞ ﺫﻟﻚ‬

‫ﺍﻟﺸﻴﺮﺍﺗﻮﻥ ﺑﺎﻟﻌﺎﺻﻤﺔ ﺃﺑﻮ ﻇﺒﻲ‪.‬‬ ‫ّ‬ ‫ﻭﻳﻌﻠﻖ ﻧﻴﻜﻮﻻﺱ ﻓﺎﻥ ﺳﺎﻧﺘﻦ‪ ،‬ﻣﺪﻳﺮ ﺗﺴﻮﻳﻖ ﺍﻟﺤﻠﻮﻝ‬

‫ﻭﺗﻔﺘﺢ ﺃﺑﻮﺍﺑﻬﺎ ﻣﻦ ﺍﻷﺣﺪ ﺇﻟﻰ ﺍﻟﺨﻤﻴﺲ ﻣﻦ ﺍﻟﺴـــﺎﻋﺔ‬

‫ﺍﻟﺤﻠـــﻮﻝ ﺍﻟﻤﻜﺘﺒﻴـــﺔ ﺍﻟﻤﺼﻤﻤـــﺔ ﻟﺘﻠﺒﻴـــﺔ ﺍﺣﺘﻴﺎﺟﺎﺕ‬

‫ﺍﻟﺜﺎﻣﻨﺔ ﺻﺒﺎﺣﴼ ﺇﻟﻰ ﺍﻟﺨﺎﻣﺴﺔ ﻣﺴﺎﺀ‪.‬‬

‫ﺍﻟﺴﻌﻮﺩﻳـﺔ‪» :‬ﻋﺒﺎﻗﺮ ﻟﻠﻄﺒﺎﻋـﺔ ﺍﻟﻤﺤﺪﻭﺩﺓ« ﺗﺴﺘﺜﻤﺮ ﺑﻤﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺃﻛﺲ ﺃﻝ ‪ ٧٥‬ﻣﻦ ﻫﻴﺪﻟﺒﺮﺝ‬ ‫ﺳﺘُﺴﺘﺨﺪﻡ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﺘﻲ ﺗﻌﺪ ﺍﻷﻭﻟﻰ ﻣﻦ ﻧﻮﻋﻬﺎ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺨﻠﻴﺞ‪ ،‬ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﺒﻄﺎﻗﺎﺕ‬ ‫ﺍﻟﺒﻼﺳﺘﻴﻜﻴﺔ ﻟﻘﻄﺎﻋﻲ ﺍﻟﻤﺼﺎﺭﻑ ﻭﺍﻹﺗﺼﺎﻻﺕ‬ ‫ﻭﺷﺪﺩ ﺍﻟﺠﺮﺑﻮﻉ ﻋﻠﻰ ﺃﻫﻤﻴﺔ ﺇﻗﺘﻨﺎﺀ ﻣﻄﺒﻌﺘﻪ ﻷﺣﺪﺙ‬ ‫ّ‬ ‫ﺍﻟﻤﻌﺪﺍﺕ ﺑﻤﺎ ُﻳﺴـــﻬﻢ ﻓﻲ ﺑﻨﺎﺀ ﺳﻤﻌﺔ ﻃﻴﺒﺔ ﻟﻠﺸﺮﻛﺔ‬

‫ﻓﻲ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺤﻠﻲ ﻭﺑﺎﻟﺘﺎﻟـــﻲ ﻳﻄ ّﻮﺭ ﻗﺎﻋﺪﺓ‬

‫ﻋﻤﻼﺀ ﺍﻟﺸـــﺮﻛﺔ ﻭﻳﺰﻳﺪ ﻣﻦ ﻭﻻﺀﻫـــﻢ ﻟﻬﺎ‪ ،‬ﻋﻠﻰ ﺣﺪ‬ ‫ﻭﺻﻔﻪ‪.‬‬

‫ً‬ ‫ﻭﺇﺳـــﺘﻄﺮﺩ ﺣﺪﻳﺜـــﻪ‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﺗﻌﻤـــﻞ ﻓـــﻲ ﺷـــﺮﻛﺘﻨﺎ‬ ‫ﻋﻨﺎﺻـــﺮ ﺇﺩﺍﺭﻳﺔ ﻭﻓﻨﻴﺔ ﺫﺍﺕ ﻛﻔـــﺎﺀﺓ ﻋﺎﻟﻴﺔ‪ ،‬ﺇﺿﺎﻓﺔ ﺍﻟﻰ‬ ‫ﻣﺠﻬـــﺰﺓ ﺑﺄﺣﺪﺙ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﻭﺧﻄﻮﻁ‬ ‫ﺃﻥ ﺍﻟﺸـــﺮﻛﺔ ّ‬ ‫ﺍﻹﻧﺘﺎﺝ ﻭﺗﺴـــﺘﺨﺪﻡ ﺃﺟـــﻮﺩ ﺃﻧﻮﺍﻉ ﺍﻟﻤـــﻮﺍﺩ ﺍﻷﻭﻟﻴﺔ ﻣﻦ‬ ‫ﻭﺭﻕ ﻭﺃﺣﺒﺎﺭ ﻭﻏﺮﺍﺀ ﻭﻣﻮﺍﺩ ﺗﻌﺒﺌﺔ‪ ،‬ﻭﻫﻮ ﻣﺎ ﻳﺴـــﻬﻢ ﻓﻲ‬ ‫ﺣﻔﺎﻇﻬﺎ ﻋﻠﻰ ﻣﺮﻛﺰﻫﺎ ﺍﻟﺮﻳﺎﺩﻱ ﺑﺎﻟﺴﻮﻕ“‪.‬‬ ‫ُﻳﺬﻛـــﺮ ﺃﻥ ﺷـــﺮﻛﺔ ﻋﺒﺎﻗﺮ ﻟﻠﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺤﺪﻭﺩﺓ ﻛﺎﻧﺖ‬ ‫ﺯﻳﺪ ﺍﻟﺠﻬﻨﻲ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ﻟﻬﻴﺪﻟﺒﺮﺝ ﺍﻟﺴﻌﻮﺩﻳﺔ )ﻳﻤﻴﻨﴼ(‪ ،‬ﻓﻲ ﺻﻮﺭﺓ ﺗﺬﻛﺎﺭﻳﺔ ﻣﻊ ﻧﺎﺻﺮ ﺍﻟﺠﺮﺑﻮﻉ‬

‫ﺃﻋﻠﻨﺖ ﺷـــﺮﻛﺔ ﻋﺒﺎﻗـــﺮ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﻤﺤـــﺪﻭﺩﺓ‪ ،‬ﺇﺣﺪﻯ‬ ‫ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﺮﺍﺋـــﺪﺓ ﻓـــﻲ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻟﺮﻳـــﺎﺽ‪ ،‬ﻋﻦ ﺃﻧﻬﺎ‬

‫ﻭﺣـــﺪﺓ ﻃﻼﺀ ﺍﻟﻴﻮﻓـــﻲ‪ ،‬ﻣﻤﺎ ﻳﺠﻌﻠﻬـــﺎ ﺍﻟﺨﻴﺎﺭ ﺍﻷﻣﺜﻞ‬ ‫ﻹﻧﺠـــﺎﺯ ﻣﻬﺎﻡ ﻃﺒﺎﻋﻴﺔ ﻣﻦ ﻫـــﺬﺍ ﺍﻟﻘﺒﻴﻞ‪ ،‬ﻣﻨﻮﻫﴼ ﺍﻟﻰ‬

‫ﻗﺎﻣـــﺖ ﻣﺆﺧـــﺮﴽ ﺑﺘﻨﺼﻴـــﺐ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋـــﺔ )ﺃﻛﺲ‬

‫ﺗﻀﻤﻦ ﺃﻳﻀﴼ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻘﺺ )ﺑﻮﻻﺭ‬ ‫ﺃﻥ ﻋﻘﺪ ﺍﻟﺸـــﺮﺍﺀ ّ‬

‫ﻫﻴﺪﻟﺒﺮﺝ‪ .‬ﻭﻭﻓﻘـــﴼ ﻟﻨﺎﺻﺮ ﺍﻟﺠﺮﺑﻮﻉ ﺍﻟﻤﺪﻳﺮ ﺍﻟﺘﻨﻔﻴﺬﻱ‬

‫ﻭﺃﺿـــﺎﻑ‪:‬‬ ‫”ﺗﻘـــﺪﻡ ﺷـــﺮﻛﺘﻨﺎ ﺧﺪﻣﺎﺗﻬـــﺎ ﺍﻟﻰ ﺗﺸـــﻜﻴﻠﺔ‬ ‫ّ‬

‫ﺃﻝ ‪ (٧٥‬ﺑﺴـــﺒﻌﺔ ﺃﻟـــﻮﺍﻥ ﻭﻭﺣـــﺪﺓ ﻃـــﻼﺀ ﺍﻟﻴﻮﻓﻲ ﻣﻦ‬ ‫ﻟﺸـــﺮﻛﺔ ﻋﺒﺎﻗـــﺮ ﻟﻠﻄﺒﺎﻋـــﺔ‪ ،‬ﺳﺘﺴـــﺘﺨﺪﻡ ﺍﻟﻤﺎﻛﻴﻨـــﺔ‬ ‫ﺍﻟﺠﺪﻳـــﺪﺓ ﺍﻟﺘـــﻲ ﺗﻌﺪ ﺍﻷﻭﻟﻰ ﻣﻦ ﻧﻮﻋﻬـــﺎ ﻓﻲ ﻣﻨﻄﻘﺔ‬ ‫ﺍﻟﺨﻠﻴـــﺞ‪ ،‬ﻓـــﻲ ﺇﻧﺘﺎﺝ ﺍﻟﺒﻄﺎﻗـــﺎﺕ ﺍﻟﺒﻼﺳـــﺘﻴﻜﻴﺔ ﺫﺍﺕ‬ ‫ﺍﻟﺠﻮﺩﺓ ﺍﻟﻌﺎﻟﻴﺔ‪ ،‬ﻛﺒﻄﺎﻗﺎﺕ ﺍﻟﺼ ّﺮﺍﻑ ﺍﻵﻟﻲ ﻭﺍﻟﺒﻄﺎﻗﺎﺕ‬

‫ﺍﻹﺋﺘﻤﺎﻧﻴـــﺔ ﻭﺑﻄﺎﻗـــﺎﺕ ﺍﻟﻬﻮﺍﺗﻒ ﺍﻟﻨﻘﺎﻟﺔ ﻭﻣﺎ ﺷـــﺎﻛﻞ‬ ‫ﺫﻟﻚ‪.‬‬ ‫ﻭﻓـــﻲ ﻟﻘﺎﺀ ﻣـــﻊ ﻣﺠﻠﺘﻨـــﺎ‪ ،‬ﺫﻛـــﺮ ﺍﻟﺠﺮﺑﻮﻉ ﺃﻥ ﺳـــﺒﺐ‬ ‫ﺇﺧﺘﻴـــﺎﺭ ﺍﻟﻤﺎﻛﻴﻨـــﺔ )‪ (XL75-7L-F+UV‬ﺗﺤﺪﻳﺪﴽ‬ ‫ﻳﻌـــﻮﺩ ﺍﻟﻰ ﻗﺪﺭﺗﻬـــﺎ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺴـــﺒﻌﺔ ﺃﻟﻮﺍﻥ ﻣﻦ‬ ‫ﺧﻼﻝ ﺍﻟﻤﺮﻭﺭ ﺍﻟﻮﺍﺣـــﺪ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺇﺣﺘﻮﺍﺋﻬﺎ ﻋﻠﻰ‬

‫‪ ١١٥‬ﺃﻛﺲ ﺗﻲ(‪.‬‬

‫ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺍﻟﻌﻤﻼﺀ ﻛﺎﻟﺒﻨﻮﻙ ﻭﺷﺮﻛﺎﺕ ﺍﻹﺗﺼﺎﻻﺕ‬ ‫ﻭﺍﻟﻤﺴﺘﺸـــﻔﻴﺎﺕ ﻭﺍﻟﺪﻭﺍﺋـــﺮ ﺍﻟﺤﻜﻮﻣﻴـــﺔ‪ ،‬ﻭﺗﺮﺑﻄﻨـــﺎ‬ ‫ﺑﺒﻌﻀﻬﻢ ﻋﻘﻮﺩ ﺳـــﻨﻮﻳﺔ‪ .‬ﺗﻌﻤـــﻞ ﺧﻄﻮﻃﻨﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ‬ ‫ﻋﻠـــﻰ ﻣـــﺪﺍﺭ ﺍﻟﺴـــﺎﻋﺔ ﻟﻜـــﻲ ﻧﺘﻤﻜﻦ ﻣﻦ ﺳـــﺪ ﻃﻠﺐ‬ ‫ﻋﻤﻼﺋﻨﺎ ﻋﻠﻰ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻋﺎﻟﻴﺔ ﺍﻟﺠﻮﺩﺓ ﻭﺿﻤﻦ ﻓﺘﺮﺓ‬ ‫ﺯﻣﻨﻴﺔ ﻗﺼﻴﺮﺓ‪ ،‬ﻭﻗﺪ ﻭﻗﻊ ﺇﺧﺘﻴﺎﺭﻧﺎ ﻋﻠﻰ ﻫﻴﺪﻟﺒﺮﺝ ﻧﻈﺮﴽ‬ ‫ﻟﻠﺸـــﺮﺍﻛﺔ ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﺘﻲ ﺗﺠﻤﻌﻨﺎ ﺑﻬـــﻢ ﻭﺍﻟﺘﻲ‬ ‫ﺗﻤﺘﺪ ﻷﻛﺜﺮ ﻣﻦ ﻋﺸـــﺮﻳﻦ ﻋﺎﻣـــﴼ‪ ،‬ﻭﻧﺤﻦ ﺭﺍﺿﻮﻥ ﻋﻦ‬ ‫ﺧﺪﻣـــﺎﺕ ﺍﻟﺪﻋـــﻢ ﺍﻟﻔﻨﻲ ﻟﻤـــﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ ﻻ ﺳـــﻴﻤﺎ ﻣﻦ‬ ‫ﺣﻴﺚ ﺍﻟﺘﺪﺭﻳﺐ ﻭﺍﻟﺼﻴﺎﻧﺔ ﻭﺗﻮﺭﻳﺪ ﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ“‪.‬‬

‫ﻗﺪ ﺗﺄﺳﺴـــﺖ ﻓـــﻲ ﻋﺎﻡ ‪ ١٩٨٩‬ﻓـــﻲ ﻣﺪﻳﻨﺔ ﺍﻟﺮﻳﺎﺽ‪،‬‬ ‫ﻭﻳﻌﻤﻞ ﻟﺪﻳﻬﺎ ﺍﻟﻴﻮﻡ ﻣﺎ ﻳﺰﻳﺪ ﻋﻦ ‪ ٣٠٠‬ﻣﻮﻇﻒ‪ .‬ﻭﻣﻨﺬ‬ ‫ﻧﺸﺄﺗﻬﺎ‪ ،‬ﺣﻘﻘﺖ ﺍﻟﺸﺮﻛﺔ ﻧﻤﻮﴽ ﻗﻮﻳﴼ ﻓﻲ ﺍﻟﺴﻮﻕ‪ ،‬ﻭﺗﺰﻳﺪ‬ ‫ﻋﺎﺋﺪﺍﺗﻬﺎ ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺮﺍﻫﻦ ﻋﻦ ﺍﻟـ ‪ ١٢٠‬ﻣﻠﻴﻮﻥ ﺭﻳﺎﻝ‬ ‫ﺳﻌﻮﺩﻱ‪.‬‬ ‫ﺗﺘﺄﻟﻒ ﺍﻟﺸﺮﻛﺔ ﻣﻦ ﺧﻤﺴﺔ ﻣﺮﺍﻓﻖ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‬ ‫ﻭﺇﻧﺘـــﺎﺝ ﻭﺭﻕ ﺍﻟﻜﻤﺒﻴﻮﺗـــﺮ ﻭﺍﻟﻤﻠﺼﻘـــﺎﺕ ﻭﺍﻟﺸـــﻴﻜﺎﺕ‬ ‫ﺍﻟﻤﺼﺮﻓﻴـــﺔ ﻭﺍﻷﻇـــﺮﻑ ﻭﺍﻟﺒﻄﺎﻗـــﺎﺕ ﺍﻟﺒﻼﺳـــﺘﻴﻜﻴﺔ‬ ‫ﻭﻣﺎ ﺷـــﺎﺑﻪ ﺫﻟﻚ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺧﻤﺴـــﺔ ﻣﺴﺘﻮﺩﻋﺎﺕ‬ ‫ﻭﻣﻜﺎﺗـــﺐ ﻣﺒﻴﻌﺎﺕ ﻓﻲ ﻛﻞ ﻣﻦ ﺟـــﺪﺓ ﻭﺍﻟﺪﻣﺎﻡ ﻭﺃﺑﻬﺎ‬ ‫ﻭﺍﻟﻘﺼﻴﻢ ﻭﺍﻟﻤﺪﻳﻨﺔ ﺍﻟﻤﻨﻮﺭﺓ‪.‬‬ ‫ﻭﻭﻓﻘـــﴼ ﻟﻠﺠﺮﺑـــﻮﻉ‪ ،‬ﺗﺤﻘﻖ ﺍﻟﺸـــﺮﻛﺔ ﻣﻨـــﺬ ﺇﻧﻄﻼﻗﺘﻬﺎ‬ ‫ﻧﺴـــﺒﺔ ﻧﻤﻮ ﺳـــﻨﻮﻳﺔ ﺗﺰﻳﺪ ﻋﻦ ‪ ،٪١٠‬ﻭﺗﺴـــﺘﻬﻠﻚ ﻣﻦ‬ ‫ﺍﻟﻮﺭﻕ ﻣﺎ ﻳﺰﻳﺪ ﻋﻦ ﻋﺸـــﺮﺓ ﺁﻻﻑ ﻃﻦ ﺳﻨﻮﻳﴼ‪ ،‬ﻭﺗﺒﻠﻎ‬ ‫ﻃﺎﻗﺘﻬـــﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﺴـــﻨﻮﻳﺔ ﺃﻛﺜﺮ ﻣـــﻦ ‪ ٣٠٠‬ﻣﻠﻴﻮﻥ‬ ‫ﺑﻄﺎﻗﺔ ﻭ‪ ٢٥٠‬ﻣﻠﻴﻮﻥ ﻇﺮﻑ‪.‬‬

‫��ﻳﺔ �ﻟﻤﺴﺘﻘﺒﻞ ﻓﻲ ﻋﺎﻟﻢ �ﻟﻄﺒﺎﻋﺔ‬ ‫ﺷﺎﻫﺪ �ﺣﺪ� �ﻟﺘﻘﻨﻴﺎ� �ﻟﺘﻲ ﺳﻴﺘﻢ ﻋﺮﺿﻬﺎ ﻓﻲ ﻣﻌﺮ� ﺟﻠﻒ ﺑﺮﻧﺖ‬

‫�ﻟﺬ� ﺳﻴﻘﺎ� ﻓﻲ ﻣﺮﻛﺰ ﻣﻌﺎ�� ﻣﻄﺎ� �ﺑﻲ ﻟﻠﻔﺘﺮ� ﻣﻦ ‪� ٩ – ٦‬ﺑﺮﻳﻞ ‪٢٠٠٩‬‬ ‫�ﺗﻌ ّﺮ� ﻋﻠﻰ‪:‬‬

‫�ﻹﻣﻜﺎﻧﺎ� �ﻟﺤﺎﻟﻴﺔ ��ﻟﻤﺴﺘﻘﺒﻠﻴﺔ ﻟﻘﻄﺎ� ﺻﻨﺎﻋﺔ �ﻟﺼﺤﻒ‬ ‫�ﺣﺪ� �ﻹﺑﺘﻜﺎ��� ﻓﻲ ﻗﻄﺎ� ﺻﻨﺎﻋﺔ �ﻟﻄﺒﺎﻋﺔ‬ ‫�ﻫﻤﻴﺔ �ﻟﺘﻌﻠﻴﻢ ��ﻟﺘﺪ�ﻳﺐ �ﻟﻄﺒﺎﻋﻲ‬ ‫ﻣﺴﺘﻘﺒﻞ ﺳﻮ� ﻃﺒﺎﻋﺔ �ﻟﻜﺘﺐ‬ ‫ﻓﺮ� �ﺳﺘﺜﻤﺎ�ﻳﺔ ﺟﺪﻳﺪ� ﻟﻤﺼﻨّﻌﻲ ﺑﻄﺎﻗﺎ� �ﻟﺘﻐﻠﻴﻒ‬ ‫�ﺣﺪ� �ﻟﺘﻮﺟﻬﺎ� �ﻟﻤﺘﺒﻌﺔ ﻓﻲ ﺻﻨﺎﻋﺔ ﺗﻘﻨﻴﺎ� �ﻟﻄﺒﺎﻋﺔ‬ ‫��ﺳﺘﻤﻊ �ﻟﻰ ﻣﺘﺤﺪﺛﻴﻦ ﻣﻦ ���� �ﻟﺴﻮ� ﻣﻦ ﻗﺒﻴﻞ ﻫﻴﺌﺔ �ﻟﺼﺤﻒ �ﻟﻌﺎﻟﻤﻴﺔ‪ ،‬ﻣﺠﻤﻮﻋﺔ �ﻟﻨﺴﺮ‪� ،‬ﺗﺤﺎ� �ﻟﻨﺎﺷﺮﻳﻦ‪� ،‬ﻛﺎ�ﻳﻤﻴﺔ �ﻟﻄﺒﺎﻋﺔ‪،‬‬ ‫�ﻟﻤﻨﻄﻘﺔ �ﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎ� �ﻹﻋﻼﻣﻲ‪ ،‬ﻏﺮﻓﺔ ﺗﺠﺎ�� �ﺻﻨﺎﻋﺔ �ﺑﻲ‪� ،‬ﻧﻔﻮ ﺗﺮﻧﺪ� �ﻏﻴﺮﻫﻢ‪.‬‬

‫ﺟـﺪﻳــﺪ‬ ‫‪٢٠٠٩‬‬

‫ُﻳﻤﻜﻦ ﻟــ ﻣﻌﺮ� ﺟﻠﻒ ﺑﺮﻧﺖ �ﻣﺆﺗﻤﺮ �ﻟﻘﻴﺎ�� �ﻟﻔﻜﺮﻳﺔ �� ُﻳﺤﺪﺛﺎ ﻓﺮﻗ� ﻓﻲ ﻋﻤﻠﻚ‪ ،‬ﻟﺬ� ﻻ ﺗﻔﻮ�‬ ‫ﻋﻠﻴﻚ ﻓﺮﺻﺔ ﺣﻀﻮ�ﻫﻤﺎ ﻣﻊ �ﻟﻌﻠﻢ �� �ﻟﺪﺧﻮ� ﺳﻴﻜﻮ� ﻣﺠﺎﻧ�‪ .‬ﻟﻤﻌﺮﻓﺔ �ﻟﻤﺰﻳﺪ ﻋﻦ ﻛﻴﻔﻴﺔ �ﻟﺘﺴﺠﻴﻞ‪ ،‬ﻳﺮﺟﻰ �ﻳﺎ�� ﻣﻮﻗﻌﻨﺎ‪:‬‬ ‫‪ �� www.gulfprint.info‬ﻣﻦ ﺧﻼ� �ﻹﺗﺼﺎ� ﺑﻨﺎ ﻋﻠﻰ ��ﻗﺎ� �ﻟﻬﻮ�ﺗﻒ �ﻟﺘﺎﻟﻴﺔ‪:‬‬ ‫‪+971 4 286 7755 �� +44 208 391 0999‬‬ ‫‪Proud sponsors of‬‬ ‫‪awards‬‬

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‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﻣﺼﺮ‪:‬ﺇﺻـﺪﺍﺭ ﻣﺆﻟـﻒ ﻳﺆﺭﺥ ﻧﺸﺄﺓ ﺍﻟﻜﺘﺎﺏ ﺍﻟﻌﺮﺑـﻲ ﻭﺗﻄﻮﺭﻩ‬ ‫ﻳﻘﺪﻡ ﻛﺘﺎﺏ »ﺍﻟﻜﺘﺎﺏ ﺍﻟﻌﺮﺑﻲ‪ :‬ﻣﻦ ﺍﻟﺠﺬﻭﺭ ﺇﻟﻰ ﻣﻄﺒﻌﺔ ﺑﻮﻻﻕ« ﺩﺭﺍﺳﺔ ﺑﺒﻠﻮﻏﺮﺍﻓﻴﺔ ﻧﺎﺩﺭﺓ ﻋﺪﺕ ﻣﺮﺟﻌﴼ‬ ‫ّ‬ ‫ﻟﻠﺒﺎﺣﺜﻴﻦ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﺪﻛﺘﻮﺭ ﺧﺎﻟﺪ ﻋﺰﺏ‬

‫ﻳﺮﺻـــﺪ ﻛﺘـــﺎﺏ »ﺍﻟﻜﺘـــﺎﺏ ﺍﻟﻌﺮﺑـــﻲ ﺍﻟﻤﻄﺒـــﻮﻉ‪ :‬ﻣﻦ‬

‫ﺍﻟﺼﻴﻨﻴﺔ ﺧﻼﻝ ﺍﻟﻘﺮﻧﻴﻦ ﺍﻟﺮﺍﺑﻊ ﻭﺍﻟﺨﺎﻣﺲ ﺍﻟﻤﻴﻼﺩﻱ‪.‬‬

‫ﺍﻟﺠـــﺬﻭﺭ ﺍﻟـــﻰ ﻣﻄﺒﻌﺔ ﺑـــﻮﻻﻕ« ﺍﻟﺬﻱ ﺗﻌـــﺎﻭﻥ ﻋﻠﻰ‬

‫ﻭﻳﺘﺼﺪﻯ ﺍﻟﻔﺼﻞ ﺍﻟﺜﺎﻧﻲ ﻟﻈﻬﻮﺭ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺃﻭﺭﻭﺑﺎ‪،‬‬

‫ﺗﺄﻟﻴﻔـــﻪ ﺧﺎﻟﺪ ﻋـــﺰﺏ ﻭﺃﺣﻤﺪ ﻣﻨﺼﻮﺭ ﻭﻗﺎﻣﺖ ﺑﻨﺸـــﺮﻩ‬

‫ﻭﻳﺬﻛـــﺮ ﻣﺆﻟﻔﺎ ﺍﻟﻜﺘﺎﺏ ﺃﻥ ﺍﻟﻄﺒﺎﻋﺔ ﻇﻬﺮﺕ ﻓﻲ ﺃﻭﺭﻭﺑﺎ‬

‫ﺍﻟﺪﺍﺭ ﺍﻟﻤﺼﺮﻳـــﺔ – ﺍﻟﻠﺒﻨﺎﻧﻴﺔ‪ ،‬ﺣﺮﻛـــﺔ ﺍﻟﻜﺘﺎﺏ ﺍﻟﻌﺮﺑﻲ‬

‫ﺍﻟﻐﺮﺑﻴﺔ ﻧﺘﻴﺠﺔ ﻟﻠﺘﻘﺪﻡ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻲ ﺍﻟﺬﻱ ﺳﺮﻋﺎﻥ ﻣﺎ‬

‫ﺍﻟﻤﻄﺒﻮﻉ ﻭﻣﺮﺍﺣﻞ ﺗﻄـــﻮﺭﻩ ﻭﻛﻴﻔﻴﺔ ﺻﻨﺎﻋﺘﻪ‪ ،‬ﻭﻳﻘﺪﻡ‬

‫ﺃﺣﺪﺙ ﺗﺤﻮﻻﺕ ﻫﺎﺋﻠﺔ ﻓﻲ ﺣﻀﺎﺭﺓ ﻣﻜﺘﻤﻠﺔ ﺍﻟﻤﻌﺎﻟﻢ‪،‬‬

‫ﺩﺭﺍﺳـــﺔ ﺑﺒﻠﻴﻮﻏﺮﺍﻓﻴﺔ ﻧﺎﺩﺭﺓ‪ ،‬ﺗﻌﺪ ﻣﺮﺟﻌﴼ ﻟﻠﺒﺎﺣﺜﻴﻦ ﻓﻲ‬

‫ﺑﻌﺪ ﺃﻥ ﺃﺻﺒﺤﺖ ﺍﻟﻜﺘﺎﺑﺔ ﺗﺸـــﻐﻞ ﺑـــﺎﻝ ﺍﻟﻤﺠﺘﻤﻊ ﻓﻲ‬

‫ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻷﻭﺍﺋـــﻞ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﻤﺼﺮﻳﺔ‪ ،‬ﺛﻢ‬

‫ﺗﺼﺮﻳﻒ ﺣﻴﺎﺗﻪ ﺍﻟﻴﻮﻣﻴﺔ ﺑﺪﺀﴽ ﻣﻦ ﺍﻟﻘﺮﻥ ﺍﻟﺜﺎﻟﺚ ﻋﺸﺮ‪.‬‬

‫ﻣﻄﺒﻌﺔ ﺑـــﻮﻻﻕ ﺍﻟﻌﺘﻴﻘﺔ ﻓﻲ ﺍﻟﻘﺎﻫـــﺮﺓ ﺣﺘﻰ ﻭﺻﻮﻟﻬﺎ‬

‫ﻭﻳـــﺆﺭﺥ ﺍﻟﻜﺘـــﺎﺏ ﻓﻲ ﻓﺼﻠـــﻪ ﺍﻟﺜﺎﻟﺚ ﻟﻨﺸـــﺄﺓ ﺍﻟﻜﺘﺎﺏ‬

‫ﺇﻟﻰ ﺷﻜﻠﻬﺎ ﺍﻟﺤﺎﻟﻲ‪.‬‬

‫ﺍﻟﻌﺮﺑـــﻲ ﻭﺗﻄـــﻮﺭﻩ‪ ،‬ﻭﻗـــﺪ ﺑـــﺪﺃﺕ ﻗﺼﺘـــﻪ ﻓـــﻲ ﺗﺮﻛﻴﺎ‪،‬‬

‫ﻛﺎﻧـــﺖ ﺫﺍﻛﺮﺓ ﺍﻟﺸـــﻌﻮﺏ ﻗﺪﻳﻤـــﴼ ﺗﻌﺘﻤﺪ ﻋﻠـــﻰ ﺍﻟﺮﻭﺍﻳﺔ‬

‫ﻋﻠـــﻰ ﺭﻏﻢ ﺗﺼﺪﻱ ﺳـــﻼﻃﻴﻦ ﺁﻝ ﻋﺜﻤـــﺎﻥ ﻟﻬﺎ ﻓﻲ‬

‫ﺍﻟﺸـــﻔﺎﻫﻴﺔ‪ ،‬ﻭﺧﻮﻓﴼ ﻋﻠﻰ ﺍﻧﺪﺛﺎﺭﻫﺎ ﺑﺎﺕ ﻫﻨﺎﻙ ﻣﻄﻠﺐ‬

‫ﺃﻭﻝ ﺍﻷﻣـــﺮ‪ ،‬ﺛـــﻢ ﻇﻬﻮﺭﻫﺎ ﻓﻲ ﺍﻟﺸـــﺎﻡ‪ .‬ﻓﻔـــﻲ ﻟﺒﻨﺎﻥ‬

‫ﻣﻠـــﺢ ﻟﻼﻧﺘﻘﺎﻝ ﺍﻟﻰ ﻣﺮﺣﻠﺔ ﺍﻟﺘﺪﻭﻳﻦ‪ .‬ﻣﻦ ﻫﻨﺎ ﻳﺘﻨﺎﻭﻝ‬

‫ﺍﻟﺬﻱ ﺍﺭﺗﺒـــﻂ ﺑﺎﻟﻨﺰﺍﻉ ﺍﻟﺪﻳﻨﻲ ﺍﻟﺬﻱ ﻛﺎﻥ ﺳـــﺎﺋﺪﴽ ﺑﻴﻦ‬

‫ﺍﻟﻜﺘـــﺎﺏ ﻓﻲ ﺻﻔﺤﺎﺗﻪ ﺍﻷﻭﻟـــﻰ ﺍﻹﺭﻫﺎﺻﺎﺕ ﺍﻟﻤﺒﻜﺮﺓ‬

‫ﺍﻟﻜﻨﻴﺴـــﺔ ﺍﻟﻐﺮﺑﻴﺔ ﻭﺍﻟﻜﻨﻴﺴﺔ ﺍﻟﺸﺮﻗﻴﺔ ﺁﻧﺬﺍﻙ‪ ،‬ﺑﺪﺃﺕ‬

‫ﻟﻔـــﻦ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‪ ،‬ﻭﺑـــﺰﻭﻍ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻣﻊ ﺇﻧﺸﺎﺀ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻤﺎﺭﻭﻧﻴﺔ‪ ،‬ﺍﻟﺘﻲ ﺃﺻﺪﺭﺕ‬

‫ﻗﺪﻳﻤﴼ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻗﺼﻰ‪ ،‬ﻓﻴﺘﻨﺎﻭﻝ ﻧﺸـــﺄﺓ ﺍﻟﻄﺎﺑﻌﺔ‬

‫ﺍﻻﻧﺠﻴﻞ ﺑﺤﺮﻭﻑ ﺳﺮﻳﺎﻧﻴﺔ ﻭﻛﺮﺷﻮﻧﻴﺔ‪ .‬ﻭﺗﺄﺗﻲ ﻧﺸﺄﺓ‬

‫ﻭﻳﺸـــﻴﺮ ﺍﻟﻤﺆﻟﻔﺎﻥ ﺇﻟـــﻰ ﺃﻥ ﻣﻄﺒﻌﺔ ﺑﻮﻻﻕ ﻛﺎﻧﺖ ﻫﻲ‬

‫ﻓـــﻲ ﺍﻟﺼﻴﻦ ﺛﻢ ﻓـــﻲ ﻛﻮﺭﻳﺎ ﺛﻢ ﻓﻲ ﺍﻟﻴﺎﺑـــﺎﻥ‪ .‬ﻭﺑﻌﺪ ﺃﻥ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺳﻮﺭﻳﺔ‪ ،‬ﻓﻲ ﺣﻠﺐ ﺑﺎﻟﺬﺍﺕ ﺍﻟﺘﻲ ﺗﻌﺪ ﺃﻭﻝ‬

‫ﺍﻟﺴﺒﺐ ﺍﻟﺮﺋﻴﺲ ﻓﻲ ﺧﺮﻭﺝ ﻣﺼﺮ ﻣﻦ ﻋﺼﻮﺭ ﻣﻈﻠﻤﺔ‬

‫ﻳﺴـــﺘﻌﺮﺽ ﺍﻟﻤﺆﻟﻔـــﺎﻥ ﻧﺸـــﺄﺓ ﺍﻟﻄﺒﺎﻋـــﺔ ﻓـــﻲ ﺍﻟﺼﻴﻦ‬

‫ﻣﺪﻳﻨﺔ ﺳﻮﺭﻳﺔ ﻋﺮﻓﺖ ﻓﻦ ﻏﻮﺗﻨﺒﺮﻍ‪.‬‬

‫ﺗﺜﻘﻠﻬـــﺎ ﻗﻴـــﻮﺩ ﺍﻟﺠﻬـــﻞ ﻭﺍﻟﺘﺨﻠﻒ ﺇﻟﻰ ﻧـــﻮﺭ ﺍﻟﻤﻌﺮﻓﺔ‬

‫ﻭﺍﻧﺘﺸﺎﺭﻫﺎ ﻧﺘﻴﺠﺔ ﻻﻧﺘﺸﺎﺭ ﺍﻟﺪﻳﺎﻧﺔ ﺍﻟﺒﻮﺫﻳﺔ‪ ،‬ﺍﻟﺘﻲ ﺃﺩﺕ‬

‫ﻭﻳﺘﻨﺎﻭﻝ ﺍﻟﻔﺼﻞ ﺍﻟﺮﺍﺑﻊ ﻧﺸـــﺄﺓ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻣﺼﺮ‪ ،‬ﻭﻗﺪ‬

‫ﻭﺍﻟﺤﺮﻳﺔ ﻭﺍﻟﻮﻋﻲ‪ ،‬ﻭﻛﺎﻥ ﻫﺬﺍ ﺑﺴـــﺒﺐ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﺘﻲ‬

‫ﺇﻟـــﻰ ﺯﻳـــﺎﺩﺓ ﺍﻟﻄﻠﺐ ﻋﻠـــﻰ ﺍﻟﻜﺘﺐ ﺍﻟﺒﻮﺫﻳﺔ ﺍﻟﻤﻘﺪﺳـــﺔ‪،‬‬

‫ﺑﺪﺃﺕ ﻓﻲ ﻋﻬﺪ ﺍﻟﺤﻤﻠﺔ ﺍﻟﻔﺮﻧﺴـــﻴﺔ‪ ،‬ﻓﻴﻔﺮﺩ ﻟﻬﺎ ﺍﻟﻜﺘﺎﺏ‬

‫ﻗﺪﻣﺖ ﻟﻠﻤﺼﺮﻳﻴﻦ ﺯﺍﺩﴽ ﻛﺎﻧﻮﺍ ﻓﻲ ﺣﺎﺟﺔ ﺇﻟﻴﻪ‪.‬‬

‫ﻳﺘﺎﺑﻌـــﺎﻥ ﻇﻬﻮﺭ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﻌﺪ ﺫﻟﻚ ﻓـــﻲ ﻛﻮﺭﻳﺎ‪ ،‬ﺍﻟﺘﻲ‬

‫ﺻﻔﺤﺎﺕ ﻳﺸﻴﺮ ﻓﻴﻬﺎ ﺇﻟﻰ ﺃﻥ ﻇﻬﻮﺭ ﻓﻦ ﺍﻟﻄﺒﺎﻋﺔ ﺑﻤﻌﻨﺎﻩ‬

‫ﻭﺇﺳـــﺘﻤﺮ ﺣـــﺎﻝ ﺍﻟﻤﻄﺒﻌـــﺔ ﻓـــﻲ ﻣﺼﺮ ﺑﻴـــﻦ ﺍﻟﺘﺪﻫﻮﺭ‬

‫ﺃﺧﺬﺕ ﻣﻦ ﺍﻟﺼﻴﻨﻴﻴﻦ ﺍﻟﻨﻈـــﺎﻡ ﺍﻹﻳﺪﻭﻏﺮﺍﻓﻲ ﻟﻠﻜﺘﺎﺑﺔ‬

‫ﺍﻟﺤﺪﻳﺚ ﻓﻲ ﻣﺼﺮ ﻳﺮﺟﻊ ﺇﻟﻰ ﻋﻬﺪ ﺍﻟﺤﻤﻠﺔ ﺍﻟﻔﺮﻧﺴﻴﺔ‬

‫ﻭﺍﻻﺯﺩﻫـــﺎﺭ ﺇﻟـــﻰ ﺃﻥ ﺃﻧﺸـــﺄﺕ ﻭﺯﺍﺭﺓ ﺍﻟﺼﻨﺎﻋـــﺔ ﻋـــﺎﻡ‬

‫ﻭﺍﻟﻠﻐـــﺔ‪ .‬ﺛﻢ ﻳﺄﺗﻲ ﺗﻄﻮﺭ ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﻲ ﺍﻟﻴﺎﺑﺎﻥ ﻭﻳﻮﺿﺢ‬

‫)‪ ،(١٨٠١-١٧٩٨‬ﺣﻴـــﻦ ﺃﺩﺭﻙ ﺑﻮﻧﺎﺑﺮﺕ ﻣﻨﺬ ﺍﻟﻠﺤﻈﺔ‬

‫‪ ١٩٥٦‬ﻭﺿﻤـــﺖ ﺇﻟﻴﻬـــﺎ ﻣﻄﺒﻌﺔ ﺑﻮﻻﻕ ﺗﺤﺖ ﺇﺳـــﻢ‬

‫ﺍﻟﻜﺘـــﺎﺏ ﻛﻴﻔﻴﺔ ﺗﻄﻮﺭ ﺍﻟﺜﻘﺎﻓـــﺔ ﺍﻟﻴﺎﺑﺎﻧﻴﺔ ﻓﻲ ﻇﻞ ﺗﺄﺛﻴﺮ‬

‫ﺍﻟﺘﻲ ﻗﺮﺭ ﻓﻴﻬﺎ ﺇﺣﺘﻼﻝ ﻣﺼﺮ ﺃﻥ ﺍﻟﺪﻋﺎﻳﺔ ﻫﻲ ﺍﻟﺴﻼﺡ‬

‫»ﺍﻟﻬﻴﺌﺔ ﺍﻟﻌﺎﻣﺔ ﻟﺸـــﺆﻭﻥ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻷﻣﻴﺮﻳﺔ« ﺍﻟﺘﻲ ﻣﺎ‬

‫ﻗـــﻮﻱ ﻟﻠﺜﻘﺎﻓﺔ ﺍﻟﺼﻴﻨﻴـــﺔ‪ ،‬ﺇﺫ ﺗﺒﻨﻰ ﺍﻟﻴﺎﺑﺎﻧﻴـــﻮﻥ ﺍﻟﻜﺘﺎﺑﺔ‬

‫ﺍﻟﻤﺎﺿﻲ ﺍﻟﺬﻱ ﻳﻜﺴﺐ ﺑﻪ ﻗﻠﻮﺏ ﺍﻟﻤﺼﺮﻳﻴﻦ‪.‬‬

‫ﺯﺍﻟﺖ ﺗﻠﺒﻲ ﺣﺎﺟﺎﺕ ﺍﻟﺪﻭﻟﺔ ﻟﻐﺎﻳﺔ ﺍﻵﻥ‪.‬‬

‫ﻣﺼﺮ‪» :‬ﺍﻷﻫﺮﺍﻡ« ﺗﺘﺒﻨﻰ ﻣﺸﺮﻭﻋﴼ ﻹﻋﺎﺩﺓ ﺗﺤﺪﻳﺚ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬ ‫ﻭﺗﺨﺘـﺎﺭ ﺷﺮﻛـﺔ ﻧﻮﻟﻴﺪﺝ ﻓﻴـﻮ ﺍﻟﺒﺮﻳﻄﺎﻧﻴـﺔ ﻟﺘﻨﻔﻴـﺬﻩ‬

‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ‪:‬‬ ‫ﺍﻟﻤﻬﻨﺪﺱ ﺗﻴﻤﻮﺭ ﻋﺒﺪ ﺍﻟﺤﺴﻴﺐ‪،‬‬ ‫ﻋﻀﻮ ﻣﺠﻠﺲ ﺍﻹﺩﺍﺭﺓ ﻭﻣﺪﻳﺮ‬ ‫ﻋﺎﻡ ﻣﺆﺳﺴﺔ ﺍﻷﻫﺮﺍﻡ‪ ،‬ﻭﺍﻟﺪﻛﺘﻮﺭ‬ ‫ﻋﻠﻲ ﺍﻷﻋﺴﻢ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ ﺷﺮﻛﺔ‬

‫‪ME Printer March 2009‬‬

‫ﻧﻮﻟﻴﺪﺝ ﻓﻴﻮ‬

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‫ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷﺮﻛﺔ ﻧﻮﻟﻴﺪﺝ ﻓﻴﻮ ﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ‪.‬‬

‫ﻣﺎ ﻗﺒـــﻞ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺗﻘﻨﻴﺎﺕ ﺍﻟـ )ﺑﻮﺳـــﺖ‬

‫ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﺸﺄﻥ‪ ،‬ﻗﺎﻝ ﺍﻟﻤﻬﻨﺪﺱ ﺗﻴﻤﻮﺭ ﻋﺒﺪ ﺍﻟﺤﺴﻴﺐ‪،‬‬

‫ﺳـــﻜﺮﻳﺒﺖ(‪ ،‬ﻭﺍﻟﺘـــﻲ ﺗﻌﻤﻞ ﺣﺘﻰ ﺍﻟﻴﻮﻡ ﺑـــﻜﻞ ﻛﻔﺎﺀﺓ‪.‬‬

‫ﻋﻀﻮ ﻣﺠﻠﺲ ﺍﻹﺩﺍﺭﺓ ﻭﻣﺪﻳﺮ ﻋﺎﻡ »ﺍﻷﻫﺮﺍﻡ«‪” :‬ﻛﺎﻧﺖ‬

‫ﻭﻫـــﺎ ﻧﺤﻦ ﺍﻟﻴﻮﻡ ﻧﻘﻮﻡ ﺑﺘﺒﺪﻳـــﻞ ﺫﻟﻚ ﺍﻟﻨﻈﺎﻡ ﺑﺘﻘﻨﻴﺎﺗﻨﺎ‬

‫ﺍﻷﻫﺮﺍﻡ ﻭ ﻟﻤﺪﺓ ﺃﻛﺜﺮ ﻣﻦ ‪ ١٣٢‬ﻋﺎﻣﴼ ﺭﺍﺋﺪﺓ ﻧﻈﻢ ﺍﻟﻨﺸﺮ‬

‫ﺍﻟﺤﺪﻳﺜـــﺔ ﻟﻠﻨﺸـــﺮ ﺍﻟﻤﺘﻌـــﺪﺩ‪ ،‬ﻟﻠﻤﺴـــﺎﻫﻤﺔ ﻓـــﻲ ﺗﻌﺰﻳﺰ‬

‫ﻓﻲ ﺍﻟﻌﺎﻟﻢ ﺍﻟﻌﺮﺑﻲ‪ ،‬ﻭﻳﻬﺪﻑ ﻫﺬﺍ ﺍﻟﺘﺤﺪﻳﺚ ﺍﻟﺠﺪﻳﺪ ﻣﻊ‬

‫ﺇﻣﻜﺎﻧﻴـــﺎﺕ »ﺍﻷﻫـــﺮﺍﻡ« ﻓﻲ ﻫـــﺬﺍ ﺍﻟﻌﺼـــﺮ ﺍﻟﺤﺪﻳﺚ‪،‬‬

‫ﺷـــﺮﻛﺔ ﻧﻮﻟﻴﺪﺝ ﻓﻴﻮ ﺍﻟﻰ ﺗﺄﺳـــﻴﺲ ﻗﺎﻋﺪﺓ ﺁﻣﻨﺔ ﻟﻠﻨﺸﺮ‬

‫ﻭﺳـــﻴﺘﻢ ﻫﺬﺍ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷـــﺮﻳﻜﻨﺎ ﺍﻟﻤﺤﻠﻲ ﺷـــﺮﻛﺔ‬

‫ﺍﻟﻤﺘﻌﺪﺩ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ“‪.‬‬

‫)ﺑﻴﺴﺖ ﺑﺎﻱ(“‪.‬‬

‫ﻭﻭﻓﻘـــﴼ ﻟﻨﻮﻟﻴﺪﺝ ﻓﻴﻮ‪ ،‬ﺗﻌﺪ ﻣﺼﺮ ﻣﻦ ﺍﻷﺳـــﻮﺍﻕ ﺍﻟﻬﺎﻣﺔ‬

‫ﻳﺬﻛﺮ ﺃﻥ ﺷﺮﻛﺔ ﻧﻮﻟﺪﺝ ﻓﻴﻮ‪ ،‬ﺍﻟﺘﻲ ﻳﻘﻊ ﻣﻘﺮﻫﺎ ﺍﻟﺮﺋﻴﺴﻲ‬

‫ﻗﺎﻣﺖ ﻣﺆﺳﺴـــﺔ ﺍﻷﻫـــﺮﺍﻡ‪ ،‬ﺇﺣﺪﻯ ﺩﻭﺭ ﺍﻟﻨﺸـــﺮ ﺍﻟﺮﺍﺋﺪﺓ‬

‫ﻟﻠﺸـــﺮﻛﺔ‪ ،‬ﺇﺫ ﻳﻌـــﻮﺩ ﺍﻟﺘﻌـــﺎﻭﻥ ﻣﻌﻬﺎ ﺗﺎﺭﻳﺨﻴـــﴼ ﺍﻟﻰ ﺃﻛﺜﺮ‬

‫ﻓﻲ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ ﻟﻨﺪﻥ ﻭﻟﺪﻳﻬﺎ ﻣﻜﺎﺗﺐ ﻓﺮﻋﻴﺔ‬

‫ﻓﻲ ﻣﺼﺮ ﻭﺍﻟﺘﻲ ﺗﻘﻮﻡ ﺑﻄﺒﺎﻋﺔ ﻭﻧﺸﺮ ﺃﻛﺜﺮ ﻣﻦ ﺃﺭﺑﻌﻴﻦ‬

‫ﻣﻦ ﺗﺴﻌﺔ ﻋﺸـــﺮﺓ ﻋﺎﻣﴼ‪ ،‬ﻭﻫﻮ ﻣﺎ ﻳﺆﻛﺪﻩ ﺍﻟﺪﻛﺘﻮﺭ ﻋﻠﻲ‬

‫ﻓـــﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﺗﻌﻤﻞ ﻣﻨﺬ ﻋـــﺎﻡ ‪ ١٩٩٥‬ﻓﻲ‬

‫ﺟﺮﻳـــﺪﺓ ﻭﻣﺠﻠﺔ ﻣﺘﻨﻮﻋـــﺔ‪ ،‬ﺑﻤﺒﺎﺩﺭﺓ ﺟﺪﻳـــﺪﺓ ﻣﻦ ﺃﺟﻞ‬

‫ﺍﻷﻋﺴـــﻢ ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻠﺸـــﺮﻛﺔ ﻋﻨﺪﻣﺎ ﻗـــﺎﻝ‪” :‬ﻗﻤﻨﺎ‬

‫ﻣﺠﺎﻝ ﺗﻄﻮﻳﺮ ﻧﻈﻢ ﻣﺸـــﺎﺭﻛﺔ ﺍﻟﺘﺤﺮﻳﺮ ﻭﺇﺩﺍﺭﺓ ﺍﻷﺧﺒﺎﺭ‬

‫ﺇﻋـــﺎﺩﺓ ﺗﺤﺪﻳﺚ ﺗﻘﻨﻴـــﺎﺕ ﻭﻧﻈﻢ ﺍﻟﻨﺸـــﺮ ﻟﺪﻳﻬﺎ‪ ،‬ﻭﺫﻟﻚ‬

‫ﺑﺘﻮﺭﻳـــﺪ ﻭﺗﺮﻛﻴﺐ ﻧﻈﺎﻡ ﺿﺨﻢ ﻟﻠﻨﺸـــﺮ ﻭﺍﻟﺘﺠﻬﻴﺰﺍﺕ‬

‫ﻭﺍﻟﻨﺸﺮ ﻋﺒﺮ ﻭﺳﺎﺋﻂ ﺍﻟﻨﺸﺮ ﺍﻟﻤﺨﺘﻠﻔﺔ‪.‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

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‫ﻣﻄﺒﻌـﺔ ﺍﻹﻣـﺎﺭﺍﺕ ﺗﺴﻌﻰ ﻟﻠﺤﻔـﺎﻅ ﻋﻠـﻰ ﻧﻤﻮﻫـﺎ ﺍﻟﺜﺎﺑـﺖ‬ ‫ّ‬ ‫ﺗﺨﻄﻂ ﺍﻟﺸﺮﻛﺔ‪ ،‬ﺍﻟﺘﻲ ﺣﺎﺯﺕ ﻣﺆﺧﺮﴽ ﻋﻠﻰ ﺗﺴﻊ ﺟﻮﺍﺋﺰ ﻣﻦ ﺟﺎﺋﺰﺓ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋﺔ ‪ ،٢٠٠٨‬ﻟﻺﺳﺘﺜﻤﺎﺭ ﺑﺒﺮﺍﻣﺞ‬ ‫ﺟﺪﻳﺪﺓ ﻭﺇﻋﺘﻤﺎﺩ ﺗﻘﻨﻴﺎﺕ ﺍﻟـ )ﺟﺎﻱ ﺩﻱ ﺃﻑ(‬ ‫ﺗﻌﻜـــﻒ ﻣﻄﺒﻌـــﺔ ﺍﻹﻣﺎﺭﺍﺕ ﻓﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺮﺍﻫﻦ ﻋﻠﻰ‬

‫ﻣﻦ ﺟﺎﺋـــﺰﺓ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋﺔ ‪ ٢٠٠٨‬ﻣﻦ ﺿﻤﻨﻬﺎ ﺳـــﺖ‬

‫ﻭﺿﻊ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺗﺴﻮﻳﻘﻴﺔ ﻣﻦ ﺷـــﺄﻧﻬﺎ ﺍﻟﺤﻔﺎﻅ‬

‫ﺟﻮﺍﺋـــﺰ ﺫﻫﺒﻴـــﺔ ﻓـــﻲ ﻓﺌـــﺎﺕ ﺍﻟﻜﺘـــﺐ ﻭ“ﺩﺍﻳﺮﻛﺘﻮﺭﻳﺰ“‬

‫ﻋﻠﻰ ﺍﻟﻨﺠﺎﺣﺎﺕ ﺍﻟﺘﻲ ﺣﻘﻘﺘﻬﺎ ﺍﻟﺸﺮﻛﺔ ﻃﻮﺍﻝ ﺍﻟـــ ‪٣٥‬‬

‫ﻭ“ﺑﻮﻛﺴـــﻴﺲ“ ﻭﺍﻟﺘﻘﺎﻭﻳـــﻢ ﺍﻟﺴـــﻨﻮﻳﺔ ﻭﺍﻟﺒﺮﻭﺷـــﻮﺭﺍﺕ‬

‫ﻋﺎﻣﴼ ﺍﻟﻤﺎﺿﻴﺔ‪ ،‬ﻻﺳﻴﻤﺎ ﻓﻲ ﻇﻞ ﺗﻨﺎﻣﻲ ﺍﻟﻤﻨﺎﻓﺴﺔ ﻓﻲ‬

‫ﻭﺍﻟﻔﻬـــﺎﺭﺱ ﻭﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻟﻤﺒﺘﻜـــﺮﺓ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ‬

‫ﺍﻟﺴﻮﻕ ﻭﺳﻂ ﻣﺨﺎﻭﻑ ﻣﻦ ﺗﺄﺛﻴﺮ ﺍﻷﺯﻣﺔ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ‬

‫ﺟﺎﺋﺰﺗﻴـــﻦ ﻓﻀﻴﺘﻴﻦ ﻓـــﻲ ﻓﺌﺘﻲ ﺍﻟﺮﺳـــﺎﺋﻞ ﺍﻹﺧﺒﺎﺭﻳﺔ‬

‫ﺍﻟﺮﺍﻫﻨﺔ ﻋﻠﻰ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪.‬‬

‫ﻭﺍﻟﻤﺠـــﻼﺕ‪ .‬ﻭﺣﺼﻠﺖ ﺍﻟﻤﻄﺒﻌﺔ ﺃﻳﻀـــﴼ ﻋﻠﻰ ﺟﺎﺋﺰﺓ‬

‫ﻭﻟﻤﻌﺮﻓﺔ ﺍﻟﻤﺰﻳﺪ ﺣﻮﻝ ﻫﺬﺍ ﺍﻟﻤﻮﺿﻮﻉ‪ ،‬ﺗﺤﺪﺛﺖ ﻣﺠﻠﺔ‬

‫ﻟﺠﻨـــﺔ ﺍﻟﺘﺤﻜﻴﻢ ﻓﻲ ﻓﺌﺔ ﺍﻟﻤﻠﺼﻘﺎﺕ‪ .‬ﻭﺑﺬﻟﻚ‪ ،‬ﻳﺼﻞ‬

‫‪ ME Printer‬ﺍﻟـــﻰ ﻛﻞ ﻣـــﻦ ﻣﺤﻤـــﺪ ﺍﻟﺸـــﻴﺮﺍﻭﻱ‪،‬‬

‫ﻋﺪﺩ ﺍﻟﺠﻮﺍﺋـــﺰ ﺍﻟﺘﻲ ﺣﺼﻠﺖ ﻋﻠﻴﻬﺎ ﻣﻄﺒﻌﺔ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﺭﺋﻴـــﺲ ﻣﺠﻠـــﺲ ﺍﻹﺩﺍﺭﺓ ﻓـــﻲ ﻣﻄﺒﻌـــﺔ ﺍﻹﻣـــﺎﺭﺍﺕ‪،‬‬

‫ﺧﻼﻝ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﺴـــﺖ ﺍﻟﻤﺎﺿﻴﺔ ﻋﻠﻰ ﺍﻟﻤﺴﺘﻮﻳﻴﻦ‬

‫ﻭﺳﺎﻣﻮﻳﻞ ﻧﺎﺗﺎﺭﺍﺟﺎﻥ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻠﺸﺮﻛﺔ‪.‬‬

‫ﺍﻟﻤﺤﻠـــﻲ ﻭﺍﻟﺪﻭﻟﻲ ﺍﻟـــﻰ ‪ ٣١‬ﺟﺎﺋـــﺰﺓ‪ ،‬ﻭﺃﺻﺒﺤﺖ ﻣﻦ‬

‫ﻳﻘـــﻮﻝ ﻧﺎﺗﺎﺭﺍﺟـــﺎﻥ‪” :‬ﻓـــﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺤﺎﺿـــﺮ ﻟﺴـــﻨﺎ‬

‫ﺃﻭﻟـــﻰ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﺘﻲ ﺗﺤﺼﻞ ﻋﻠﻰ ﻫﺬﺍ‬

‫ﻣﺘﺤﻤﺴﻴﻦ ﻹﺟﺮﺍﺀ ﺗﻮﺳـــﻌﺎﺕ ﻓﻲ ﺃﻋﻤﺎﻟﻨﺎ‪ ،‬ﻓﺄﻭﺿﺎﻉ‬

‫ﺍﻟﻜﻢ ﻣﻦ ﺍﻟﺠﻮﺍﺋﺰ‪.‬‬ ‫ّ‬ ‫ً‬ ‫ﻭﻳﻌﻠـــﻖ ﺍﻟﺸـــﻴﺮﺍﻭﻱ ﻋﻠﻰ ﺫﻟـــﻚ‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﺃﻋﺘﻘﺪ ﺑﺄﻥ‬

‫ﺍﻟﺨﺪﻣـــﺎﺕ‪ ،‬ﻭﻫﺪﻓﻨـــﺎ ﻫـــﻮ ﺇﺳـــﺘﻘﻄﺎﺏ ﺍﻟﻤﺰﻳـــﺪ ﻣـــﻦ‬

‫ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﺗﻌﻤﻞ ﻓﻲ ﻛﻞ ﻋﺎﻡ ﻋﻠﻰ‬

‫ﺍﻷﻋﻤـــﺎﻝ ﻣـــﻊ ﺍﻟﺘﺮﻛﻴـــﺰ ﻋﻠـــﻰ ﺇﻋﺘﻤـــﺎﺩ ﺍﻟﻜﺜﻴـــﺮ ﻣﻦ‬

‫ﺗﺤﺴـــﻴﻦ ﻣﺴـــﺘﻮﻯ ﺍﻟﺠﺎﺋﺰﺓ‪ ،‬ﻭﻗﺪ ﻻﺣﻈﻨﺎ ﻫﺬﺍ ﺍﻟﻌﺎﻡ‬

‫ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺘﺴـــﻮﻳﻘﻴﺔ‪ .‬ﺳﻨﺴـــﺘﺜﻤﺮ ﺑﺒﺮﺍﻣـــﺞ‬

‫ﺑﺄﻥ ﺛﻤﺔ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻤﺸـــﺎﺭﻛﺎﺕ ﻣﻦ ﺩﻭﻝ ﻣﺠﻠﺲ‬

‫ﺟﺪﻳﺪﺓ ﻭﺳﻨﻌﺘﻤﺪ ﺗﻄﺒﻴﻘﺎﺕ ﺍﻟـ )ﺟﺎﻱ ﺩﻱ ﺃﻑ(‪ ،‬ﻭﻓﻲ‬

‫ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ‪ .‬ﻭﺍﻟﻴﻮﻡ ﻳﺄﺧﺬ ﺍﻟﻄﺒﺎﻋﻮﻥ ﻭﺍﻟﻌﻤﻼﺀ‬

‫ﺣﻘﻴﻘـــﺔ ﺍﻷﻣﺮ ﻗﻤﻨﺎ ﺑﺈﻋﺘﻤﺎﺩ ﺳﻴﺎﺳـــﺔ ﻣﻔﺎﺩﻫﺎ ﺃﻥ ﻛﻞ‬

‫”ﺟﺎﺋﺰﺓ ﺩﺑـــﻲ ﻟﻠﻄﺒﺎﻋﺔ“ ﻋﻠﻰ ﻣﺤﻤـــﻞ ﺍﻟﺠﺪ‪ ،‬ﻭﺑﺎﺗﺖ‬

‫ﻣﺎﻛﻴﻨﺔ ﺟﺪﻳﺪﺓ ﻧﻘﻮﻡ ﺑﺸـــﺮﺍﺋﻬﺎ ﻳﺠﺐ ﺃﻥ ﺗﺘﻮﺍﻓﻖ ﻣﻊ‬

‫ﻫﺬﻩ ﺍﻟﺠﺎﺋﺰﺓ ﻣﻌﻴﺎﺭﴽ ﻟﺪﻯ ﺍﻟﻌﻤﻼﺀ‪ ،‬ﻭﻗﺪ ﻟﻤﺴـــﻨﺎ ﺫﻟﻚ‬

‫ُﻳﺬﻛـــﺮ ﺃﻥ ﻣﻄﺒﻌﺔ ﺍﻹﻣﺎﺭﺍﺕ ﺣﺼﻠﺖ ﻓﻲ ﻣﺎﻳﻮ ‪٢٠٠٨‬‬

‫ﺗﻘﻨﻴﺎﺕ ﺍﻟـ )ﺟﺎﻱ ﺩﻱ ﺃﻑ(“‪.‬‬

‫ﻓـــﻲ ﻣﻄﺒﻌﺘﻨﺎ ﺑﻌﺪ ﺃﻥ ﺗﻠﻘﻴﻨﺎ ﺍﻟﻜﺜﻴـــﺮ ﻣﻦ ﺍﻟﺘﺒﺮﻳﻜﺎﺕ‬

‫ﻋﻠﻰ ﺟﺎﺋﺰﺗﻲ ”ﺳـــﺎﺑﻲ ﻟﻠﻄ ّﺒﺎﻉ ﺍﻷﻭﺭﻭﺑﻲ ﻋﻦ ﺍﻟﻌﺎﻡ“‪،‬‬

‫ﻭﺣـــﺎﺯﺕ ﻣﻄﺒﻌﺔ ﺍﻹﻣﺎﺭﺍﺕ ﻣﺆﺧﺮﴽ ﻋﻠﻰ ﺗﺴـــﻊ ﺟﻮﺍﺋﺰ‬

‫ﻣـــﻦ ﻋﻤﻼﺋﻨـــﺎ ﻓـــﻲ ﺍﻟﺴـــﻮﻗﻴﻦ ﺍﻟﻤﺤﻠـــﻲ ﻭﺍﻟﻌﺎﻟﻤﻲ‬

‫ﺑﻌـــﺪ ﺃﻥ ﺩﺧﻠﺖ ﻓﻲ ﻣﻨﺎﻓﺴـــﺔ ﻣـــﻊ ‪ ٧١٧‬ﻣﻄﺒﻌﺔ ﻣﻦ‬ ‫‪ ٣٤‬ﺩﻭﻟﺔ ﺃﻭﺭﻭﺑﻴﺔ‪.‬‬

‫ﺍﻟﺴـــﻮﻕ ﺍﻟﺮﺍﻫﻨـــﺔ ﻻ ﺗﺤﺘﻤـــﻞ ﺗﻘﺪﻳـــﻢ ﺍﻟﻤﺰﻳـــﺪ ﻣﻦ‬

‫ﺑﻤﻨﺎﺳﺒﺔ ﺣﺼﻮﻟﻨﺎ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﺠﻮﺍﺋﺰ‪ .‬ﻳﻌﺪ ﻫﺬﺍ ﺍﻷﻣﺮ‬ ‫ﻣﻬﻤﴼ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻨﺎ ﻋﻠﻰ ﺍﻟﺼﻌﻴﺪ ﺍﻟﺘﺴﻮﻳﻘﻲ ﺑﺴﺒﺐ ﺃﻥ‬ ‫ﻫﺬﺍ ﺍﻟﺘﻜﺮﻳﻢ ﺳﻴﺰﻳﺪ ﺣﺘﻤﴼ ﺛﻘﺔ ﺍﻟﻌﻤﻼﺀ ﺑﻨﺎ“‪.‬‬

‫ﻣﺤﻤﺪ ﺍﻟﺸﻴﺮﺍﻭﻱ )ﻳﻤﻴﻨﴼ( ﺃﺛﻨﺎﺀ‬ ‫ّ‬ ‫ﺗﺴﻠﻤﻪ ﻹﺣﺪﻯ ﺍﻟﺠﻮﺍﺋﺰ ﻓﻲ ﺣﻔﻞ‬ ‫”ﺟﺎﺋﺰﺓ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋﺔ ‪“٢٠٠٨‬‬

‫ﻟﺒﻨﺎﻥ‪ :‬ﻫﻴﺪﻟﺒﺮﺝ ُﺗﺼﺪﺭ ﺍﻟﻌﺪﺩ ﺍﻷﻭﻝ ﻣﻦ ﺭﺳﺎﻟﺘﻬﺎ ﺍﻹﺧﺒﺎﺭﻳﺔ ﺍﻟﻨﺼﻒ ﺳﻨﻮﻳﺔ‬ ‫ﺍﻟﺮﺳﺎﻟﺔ ﺍﻹﺧﺒﺎﺭﻳﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺗﻬﺪﻑ ﺍﻟﻰ ﺗﻌﺰﻳﺰ ﺃﻭﺍﺻﺮ ﺍﻟﺘﻌﺎﻭﻥ ﻭﺍﻟﺘﻮﺍﺻﻞ ﻣﻊ ﺍﻟﻌﻤﻼﺀ‬ ‫ﺃﺻﺪﺭﺕ »ﻫﻴﺪﻟﺒﺮﺝ ﻟﺒﻨﺎﻥ« ﺍﻟﻌﺪﺩ ﺍﻷﻭﻝ ﻣﻦ ﻧﺸـــﺮﺓ‬

‫ﺗﺠﻤﻌﻬﺎ ﻣـــﻊ ﺍﻟﻌﻤﻼﺀ‪ ،‬ﻭﻳﻌﺘﺒﺮ ﻣﺪ ﺟﺴـــﻮﺭ ﺍﻟﺘﻮﺍﺻﻞ‬

‫)‪،(Heidelberg Lebanon NewsLetter‬‬

‫ﻣـــﻊ ﺍﻟﺰﺑﻮﻥ ﺃﻣﺮﴽ ﺑﺎﻟـــﻎ ﺍﻷﻫﻤﻴﺔ ﻭﻳﺘﻮﺟـــﺐ ﺍﻟﻘﻴﺎﻡ ﺑﻪ‬

‫ﻭﻫـــﻲ ﺭﺳـــﺎﻟﺔ ﺇﺧﺒﺎﺭﻳﺔ ﻧﺼـــﻒ ﺳـــﻨﻮﻳﺔ ﻣﻮﺟﻬﺔ ﺍﻟﻰ‬

‫ﺑﺼـــﻮﺭﺓ ﺩﻭﺭﻳﺔ‪ .‬ﻭﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟـــﺬﻱ ﺗﻘﻮﻡ ﻓﻴﻪ ﻣﺠﻠﺔ‬

‫ﻭﺗﻘﺪﻡ ﻟﻬﻢ ﺃﺣﺪﺙ ﺍﻟﺘﻮﺟﻬﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﻴﻦ ﻓﻲ ﻟﺒﻨـــﺎﻥ ّ‬

‫)‪ ،(Heidelberg News‬ﺍﻟﺘﻲ ﺗﺼﺪﺭ ﻋﻦ ﺷـــﺮﻛﺔ‬

‫ﻓـــﻲ ﻗﻄـــﺎﻉ ﺻﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺤﻠـــﻲ‪ .‬ﻭﻭﻓﻘـــﴼ ﻟـ‬

‫ﻫﻴﺪﻟﺒـــﺮﺝ ﺩﺭﻛﻤﺎﺷـــﻴﻨﻦ ﺃﻱ ﺟﻲ‪ ،‬ﺑﺘﻘﺪﻳﻢ ﺳﻠﺴـــﻠﺔ‬

‫»ﻫﻴﺪﻟﺒـــﺮﺝ ﻟﺒﻨـــﺎﻥ«‪ ،‬ﻳﺴـــﺘﻬﺪﻑ ﻫـــﺬﺍ ﺍﻟﻤﺸـــﺮﻭﻉ‬

‫ﻣﺨﺘـــﺎﺭﺓ ﻣﻦ ﺍﻟﻤﻮﺍﺿﻴﻊ ﺍﻟﺘﻲ ﺗﺴـــﺘﻬﺪﻑ ﻗﺎﻋﺪﺓ ﻣﻦ‬

‫ﺍﻟﺘﻮﺍﺻﻠـــﻲ ﺟﻤﻴـــﻊ ﺍﻟﻌﻤﻼﺀ ﺍﻟﻤﺤﻠﻴﻴﻦ‪ ،‬ﺳـــﻮﺍﺀ ﺃﻛﺎﻧﻮﺍ‬

‫ﺍﻟﻌﻤـــﻼﺀ ﺍﻟﺪﻭﻟﻴﻴـــﻦ‪ ،‬ﺗﻌﻤﻞ ﻧﺸـــﺮﺓ )‪Heidelberg‬‬

‫ﻃﺒﺎﻋﻴـــﻦ ﺃﻭ ﻭﻛﺎﻻﺕ ﻟﻠﺪﻋﺎﻳـــﺔ ﻭﺍﻹﻋـــﻼﻥ‪ ،‬ﺃﻭ ﺃﻓﺮﺍﺩﴽ‬

‫‪ (Lebanon NewsLetter‬ﻛﻤﻨﺼـــﺔ ﺣﻘﻴﻘﻴـــﺔ‬

‫ﺃﻭ ﺷـــﺮﻛﺎﺕ‪ ،‬ﻣﻤﻦ ﻳﻜﻨّﻮﻥ ﺇﻫﺘﻤﺎﻣـــﴼ ﺧﺎﺻﴼ ﺑﺼﻨﺎﻋﺔ‬

‫ﻟﻤﻌﺮﻓـــﺔ ﺍﻷﻫـــﺪﺍﻑ ﻭﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ‪ ،‬ﻭﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺗﻘﻨﻴﺎﺗﻬﺎ ﻭﺗﻔﺎﺻﻴﻠﻬـــﺎ ﺍﻟﺘﻘﻨﻴﺔ‪ .‬ﻭﺑﺎﻹﺿﺎﻓﺔ‬

‫ﺍﻟﺘﻲ ﻳﺸﻬﺪﻫﺎ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻟﺒﻨﺎﻥ‪ ،‬ﻛﺎﻟﻤﻌﺎﺭﺽ‬

‫ﺍﻟـــﻰ ﺇﻋﻄـــﺎﺀ ﻟﻤﺤـــﺔ ﺳـــﺮﻳﻌﺔ ﻋـــﻦ ﻗﻄـــﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﻓﻌﺎﻟﻴﺎﺕ ﺍﻟﺒﻴﺖ ﺍﻟﻤﻔﺘﻮﺡ“‪.‬‬

‫ﺗﻘـــﺪﻡ ﻫـــﺬﻩ ﺍﻟﺮﺳـــﺎﻟﺔ ﺍﻹﺧﺒﺎﺭﻳﺔ ﺃﺣﺪﺙ‬ ‫ﻓـــﻲ ﻟﺒﻨﺎﻥ‪ّ ،‬‬ ‫ّ‬ ‫ﺍﻟﺘﻮﺟﻬـــﺎﺕ ﺍﻟﻤﺘﺒﻌﺔ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺤﻠﻲ‪،‬‬ ‫ﻭﺗﺴـــﻠﻂ‬

‫ﻭﺃﺿﺎﻓـــﺖ‪” :‬ﺃﺑـــﺪﻯ ﺟﻴﻤﻲ ﺟﻮﺟـــﻮ‪ ،‬ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﻌﺎﻡ ﻟـ‬ ‫»ﻫﻴﺪﻟﺒـــﺮﺝ ﻟﺒﻨﺎﻥ«‪ ،‬ﻗﻠﻘﻪ ﻣـــﻦ ﺃﻥ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻀـــﻮﺀ ﻋﻠﻰ ﺍﻹﺑﺘﻜﺎﺭﺍﺕ ﺍﻟﺸـــﻴﻘﺔ ﺍﻟﺘﻲ ﺗﻢ ﺍﻟﺘﻮﺻﻞ‬

‫ﺍﻟﻤﺤﻠﻴﺔ ﻟﻢ ﺗﺤﻘﻖ ﺑﻌﺪ ﺍﻟﻨﻤﻮ ﺍﻟﻤﻨﺸﻮﺩ‪ ،‬ﻣﺸﺪﺩﴽ ﻋﻠﻰ‬

‫ﺇﻟﻴﻬﺎ ﺧﻼﻝ ﻋﻤﻠﻴﺔ ﺗﻄﻮﻳﺮ ﺍﻟﻤﻌﺪﺍﺕ‪.‬‬

‫ﺍﻟﺤﺎﺟﺔ ﺍﻟﻰ ﺩﻋﻢ ﺍﻟﺴـــﻮﻕ ﺑﺸـــﻜﻞ ﺩﺍﺋﻢ‪ .‬ﻭﺑﻨﺎﺀ ﻋﻠﻰ‬

‫ﻣـــﻦ ﻣﻌـــﺪﺍﺕ ﻫﻴﺪﻟﺒﺮﺝ‪ ،‬ﻭﻣﻨﻬـــﺎ ﻣﺎﻛﻴﻨﺘـــﻲ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﻓـــﻲ ﺣﺪﻳﺚ ﻟﻬـــﺎ ﺧﺼﺖ ﺑـــﻪ ﻣﺠﻠﺘﻨﺎ‪ ،‬ﻗﺎﻟـــﺖ ﻧﺎﻳﻠﺔ‬

‫ﻗﺪﻡ ﺟﻮﺟـــﻮ ﺩﻋﻤﻪ ﺍﻟﻰ ﻓﺮﻳﻖ ﺍﻟﻌﻤﻞ ﺑﻤﺠﻤﻠﻪ‬ ‫ﺫﻟﻚ‪ّ ،‬‬

‫)ﺑﺮﻭﺳـــﺘﺮ ‪ (١٠٢‬ﺑﺨﻤﺴـــﺔ ﺃﻟﻮﺍﻥ ﻭ)ﺳﻲ ﺩﻱ ‪،(١٠٢‬‬

‫ﺍﻟﺨـــﻮﺭﻱ‪ ،‬ﻣﻬﻨﺪﺳـــﺔ ﻣﺒﻴﻌـــﺎﺕ ﻓﻨﻴـــﺔ ﻭﻣﺘﺨﺼﺼـــﺔ‬

‫ﺃﺛﻨـــﺎﺀ ﻣﺮﺍﺣﻞ ﺍﻟﺘﺨﻄﻴـــﻂ ﻟﻬﺬﻩ ﺍﻟﻮﺳـــﻴﻠﺔ ﺍﻟﺘﻮﺍﺻﻠﻴﺔ‬

‫ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻃﻮﺍﻳﺔ )ﺇﺷﺘﺎﻝ ﻛﻲ ﺩﻱ ‪ .(٧٨‬ﻭﻗﺪ ﺗﻢ‬

‫ﺗﺴـــﻮﻳﻘﻴﺔ ﻓـــﻲ ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒـــﺮﺝ ﻟﺒﻨـــﺎﻥ‪” :‬ﻳﻌﺘﻤﺪ‬

‫ﺍﻟﻄﻤﻮﺣﺔ‪ ،‬ﻣﺸﺮﻓﴼ ﺑﻨﻔﺴﻪ ﻋﻠﻰ ﺇﻇﻬﺎﺭ ﻫﺬﺍ ﺍﻟﻤﺸﺮﻭﻉ‬

‫ﻃﺒﺎﻋﺔ ﺃﻛﺜﺮ ﻣﻦ ‪ ١,٥٠٠‬ﻧﺴـــﺨﺔ ﻣﻨﻬﺎ ﻭﻳﺘﻢ ﺗﻮﺯﻳﻌﻬﺎ‬

‫ﻧﺠـــﺎﺡ ﻫﻴﺪﻟﺒﺮﺝ ﻋﻠـــﻰ ﺃﻭﺍﺻﺮ ﺍﻟﻌﻼﻗـــﺔ ﺍﻟﻘﻮﻳﺔ ﺍﻟﺘﻲ‬

‫ﺍﻟﻰ ﺍﻟﻨﻮﺭ“‪.‬‬

‫ﻣﺠﺎﻧﴼ ﻓﻲ ﻟﺒﻨﺎﻥ‪.‬‬

‫ﻭﻣﺘﺨﺼﺼﺔ ﺗﺴﻮﻳﻘﻴﺔ ﻓﻲ‬ ‫ﻫﻴﺪﻟﺒﺮﺝ ﻟﺒﻨﺎﻥ‬

‫‪ME Printer March 2009‬‬

‫ُﻃﺒﻌﺖ ﻫﺬﻩ ﺍﻟﺮﺳـــﺎﻟﺔ ﺍﻹﺧﺒﺎﺭﻳﺔ ﺑﺈﺳﺘﺨﺪﺍﻡ ﺗﺸﻜﻴﻠﺔ‬

‫ﻧﺎﻳﻠﺔ ﺍﻟﺨﻮﺭﻱ‬ ‫ﻣﻬﻨﺪﺳﺔ ﻣﺒﻴﻌﺎﺕ ﻓﻨﻴﺔ‬

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‫ﻛﻠﻤﺔ ﺍﻟﻤﺤﺮﺭ‬

‫ﻟﻢ ﻳﺘﺒﻘﻰ ﺳـــﻮﻯ ﺃﻳﺎﻡ ﻣﻌﺪﻭﺩﺓ ﻋﻠﻰ ﺇﻧﻄﻼﻕ ﻣﻌﺮﺿﻲ )ﺟﻠﻒ ﺑﺮﻧﺖ( ﻭ)ﺟﻠﻒ ﺑﺎﻙ(‪ ،‬ﻭﻟﻜﻲ ّ‬ ‫ﻧﺴـــﻠﻂ ﺍﻟﻀﻮﺀ ﻣﺠﺪﺩﴽ‬ ‫ﺗﻘﺪﻣﻬﺎ‪ُ ،‬ﻗﻤﻨﺎ ﺑﺘﺸـــﺨﻴﺺ ﻏﻼﻑ ﻫﺬﺍ ﺍﻟﻌﺪﺩ‬ ‫ﻋﻠـــﻰ ﺍﻟﻘـــﻮﺓ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺔ ﺍﻟﺘـــﻲ ُﻳﻤﻜﻦ ﻟﺼﻨﺎﻋﺔ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻣـــﻦ ﺃﻥ ّ‬

‫ﻣﻦ ﻣﺠﻠﺔ ‪ ME Printer‬ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷـــﺮﻛﺔ ﺯﻳﺮﻭﻛﺲ ﻭﺁﻱ ﺃﻡ ﺳـــﻲ ﻟﻠﺪﻋﺎﻳﺔ‪ ،‬ﻭﺳﻴﺴـــﺘﻠﻢ ﻣﺸـــﺘﺮﻛﻮﻧﺎ ﺍﻷﻋﺰﺍﺀ‬ ‫ﻧﺴـــﺨﺘﻬﻢ ﻣـــﻦ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻭﻗﺪ ُﻃﺒﻌﺖ ﺃﺳـــﻤﺎﺋﻬﻢ ﺑﺸـــﻜﻞ ﺑﺎﺭﺯ ﻋﻠـــﻰ ﺍﻟﻐﻼﻑ‪ .‬ﻟﻘﺪ ﺗﻢ ﺗﻮﻇﻴﻒ ﺃﺣـــﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ‬

‫ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓﻲ ﻋﺎﻟﻤﻴﻦ ﻗﺪ ﻳﺒﺪﻭﺍﻥ ﻣﺨﺘﻠﻔﺎﻥ ﻭﻣﺘﺸـــﺎﺑﻬﺎﻥ ﺇﻟﻰ ﺣﺪ ﻣﺎ‪ ،‬ﺃﻻ ﻭﻫﻤﺎ ﺗﻘﻨﻴﺎﺕ ﺍﻷﻭﻓﺴـــﺖ ﻭﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻓﻲ ﺇﺳـــﺘﻌﺮﺍﺽ ﻣﺎ ُﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ ﻓﻲ ﺻﻨﺎﻋﺔ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ‪ .‬ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻣﻦ ﻣﺠﻠﺘﻨﺎ‪ ،‬ﺇﺭﺗﺄﻳﻨﺎ ﺃﻥ‬ ‫ﻧﻘـــﺪﻡ ﻟﻜﻢ ﺗﻘﺮﻳـــﺮﴽ ﻣﻔﺼ ً‬ ‫ﻼ ﻋﻦ ﺃﻫﻢ ﻣﺎ ﺗﻀﻤﻨﻪ ﻣﻌﺮﺽ ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳـــﻮﻡ ﺍﻟﺠﺮﺍﻓﻴﻜﻴﺔ‪ ،‬ﺍﻟﺬﻱ ﺃﺛﺒﺖ ﺑﺄﻧﻪ ﺣﺪﺙ‬ ‫ّ‬ ‫ﻣﺴـــﺘﻘﻄﺐ ﻟﻠﺠﻤﺎﻫﻴـــﺮ ﺭﻏﻢ ﺃﻧﻒ ﺍﻟﻈـــﺮﻭﻑ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺼﻌﺒﺔ ﺍﻟﺘﻲ ﻳﺸـــﻬﺪﻫﺎ ﺍﻟﻌﺎﻟﻢ‪ .‬ﺷـــﻬﺪ ﺍﻟﻤﻌﺮﺽ ﺣﻀﻮﺭ‬ ‫ﺃﻛﺜـــﺮ ﻣـــﻦ ‪ ٩,٥٠٠‬ﺯﺍﺋﺮ ﻗﺪﻣﻮﺍ ﻣﻦ ﻣﺪﻏﺸـــﻘﺮ ﺍﻟـــﻰ ﺃﻟﻤﺎﻧﻴﺎ‪ ،‬ﻭﺇﺑـــﺮﺍﻡ ﺻﻔﻘﺎﺕ ﺑﻤﻼﻳﻴﻦ ﺍﻟـــﺪﻭﻻﺭﺍﺕ‪ ،‬ﻣﺤﻄﻤﴼ ﺑﺬﻟﻚ‬ ‫ﺟﻤﻴﻊ ﺍﻟﺘﻮﻗﻌﺎﺕ‪ .‬ﻭﺳـــﻴﻘﺎﻡ ﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺎﻡ ﺳﻠﺴـــﻠﺔ ﺃﺧﺮﻯ ﻣﻦ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﻤﺘﺨﺼﺼﺔ ﻋﻦ ﺻﻨﺎﻋﺔ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ‬ ‫ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻣﺜﻞ ﻣﻌﺮﺿﻲ )ﺑﺎﻳﺒﺮ ﺃﺭﺍﺑﻴﺎ( ﻭ)ﺳﻌﻮﺩﻱ ﺑﺮﻧﺖ(‪ ،‬ﻭﻣﻤﺎ ﻻ ﺷﻚ ﻓﻴﻪ ﺃﻥ ﺇﻗﺎﻣﺔ ﺃﺣﺪﺍﺙ ﻛﻬﺬﻩ ﺳﺘُﺨﻠﻖ ﺟﻮﴽ‬

‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬

‫ﺇﻳﺠﺎﺑﻴﴼ ﻹﻗﺎﻣﺔ ﺍﻷﻋﻤﺎﻝ ﻃﻮﺍﻝ ﺍﻟﻌﺎﻡ‪ .‬ﻭﺑﺼﻔﺘﻨﺎ ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣﻲ ﻟﺠﻤﻴﻊ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﺮﺋﻴﺴـــﻴﺔ ﻋﻠﻰ‬

‫ُﻳﻈﻬﺮ ﻏﻼﻑ ﻫﺬﺍ‬ ‫ﺍﻟﻌﺪﺩ ﻣﻦ ﻣﺠﻠﺔ‬ ‫‪ME Printer‬‬ ‫ﺃﻓﻀﻞﺍﻟﻨﺘﺎﺋﺞﺍﻟﺘﻲ‬ ‫ﻗﺪ ﺗﺘﺄﺗﻰ ﻋﻦ ﺩﻣﺞ‬ ‫ﺗﻘﻨﻴﺎﺕﺍﻷﻭﻓﺴﺖ‬ ‫ﺑﺎﻟﻄﺒﺎﻋﺔﺍﻟﺮﻗﻤﻴﺔ‬

‫ﺍﻟﻤﺴـــﺘﻮﻯ ﺍﻹﻗﻠﻴﻤـــﻲ ﻭﺍﻟﻌﺎﻟﻤﻲ‪ ،‬ﺳـــﻨﻌﻤﻞ ﻋﻦ ﻗﺮﺏ ﻣﻊ ﻣﻨﻈﻤﻲ ﻫـــﺬﻩ ﺍﻟﻤﻌﺎﺭﺽ ﻋﻠﻰ ﺍﻹﻳﻔـــﺎﺀ ﺑﺈﻟﺘﺰﺍﻣﺎﺗﻨﺎ ﺗُﺠﺎﻩ‬ ‫ﺻﻨﺎﻋﺘﻨﺎ ﻭﻗﺮﺍﺋﻨﺎ ﺍﻷﻋﺰﺍﺀ‪.‬‬

‫ﻣﺴﺎﻫﻤﺎﺕﺍﺟﺘﻤﺎﻋﻴﺔ‬

‫ﻗﻄﺮ‪» :‬ﻛﻴﻮﺑﻮﺳﺖ« ُﺗﺼﺪﺭ ﻃﺎﺑﻌـﴼ ﺗﺬﻛﺎﺭﻳـﴼ ﺑﻌﻨﻮﺍﻥ »ﻗﻄﺮ ﺗﺒﻜـﻲ ﻏـﺰﺓ«‬ ‫ﺗﺨﺼﻴﺺ ﺭﻳﻊ ﻣﺒﻴﻌﺎﺕ ﺍﻟﻄﺎﺑﻊ ﻟﻨﺼﺮﺓ ﺿﺤﺎﻳﺎ ﺍﻟﻌﺪﻭﺍﻥ ﺍﻹﺳﺮﺍﺋﻴﻠﻲ ﺍﻷﺧﻴﺮ ﻋﻠﻰ ﻗﻄﺎﻉ ﻏﺰﺓ‬

‫ﻋﻠﻲ ﻣﺤﻤﺪ ﺍﻟﻌﻠﻲ‬ ‫ﺭﺋﻴﺲ ﻭﻣﺪﻳﺮ ﻋﺎﻡ ﺍﻟﻤﺆﺳﺴﺔ‬

‫‪ME Printer March 2009‬‬

‫ﺍﻟﻌﺎﻣﺔ ﻟﻠﺒﺮﻳﺪ ﺍﻟﻘﻄﺮﻱ‬

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‫ّ‬ ‫ﺩﺷـــﻨﺖ ﺍﻟﻤﺆﺳﺴـــﺔ ﺍﻟﻌﺎﻣـــﺔ ﻟﻠﺒﺮﻳـــﺪ ﺍﻟﻘﻄـــﺮﻱ‬

‫ﻟﺼﺎﻟـــﺢ ﺍﻟﺸـــﻌﺐ ﺍﻟﻔﻠﺴـــﻄﻴﻨﻲ ﻓـــﻲ ﺍﻟﻘﻄـــﺎﻉ‪ ،‬ﺩﺍﻋﻴﴼ‬

‫)ﻛﻴﻮﺑﻮﺳـــﺖ( ﻃﺎﺑﻌـــﴼ ﺗﺬﻛﺎﺭﻳﴼ ﺟﺪﻳﺪﴽ ﻳﺤﻤﻞ ﺷـــﻌﺎﺭ‬

‫ﺍﻟﺠﻤﺎﻫﻴﺮ ﺍﻟﻌﺮﺑﻴﺔ ﺩﺍﺧﻞ ﻗﻄﺮ ﻭﺧﺎﺭﺟﻬﺎ ﻭﻫﻮﺍﺓ ﺟﻤﻊ‬

‫»ﻗﻄـــﺮ ﺗﺒﻜﻲ ﻏـــﺰﺓ«‪ ،‬ﺳـــﻴﺘﻢ ﺗﺨﺼﻴـــﺺ ﻋﺎﺋﺪﺍﺕ‬

‫ﺍﻟﻄﻮﺍﺑﻊ ﺇﻟﻰ ﺿﺮﻭﺭﺓ ﺇﻗﺘﻨﺎﺀ ﻫﺬﺍ ﺍﻟﻄﺎﺑﻊ ﻭﺷـــﺮﺍﺋﻪ ﻷﻥ‬

‫ﻣﺒﻴﻌﺎﺗﻪ ﻟﻨﺼﺮﺓ ﺿﺤﺎﻳﺎ ﺍﻟﻌﺪﻭﺍﻥ ﺍﻹﺳـــﺮﺍﺋﻴﻠﻲ ﺍﻷﺧﻴﺮ‬

‫ﻣﺒﻴﻌﺎﺗﻪ ﺳﺘﺬﻫﺐ ﻣﺒﺎﺷﺮﺓ ﺇﻟﻰ ﺃﻫﺎﻟﻲ ﻏﺰﺓ‪.‬‬

‫ﻋﻠـــﻰ ﻗﻄﺎﻉ ﻏﺰﺓ‪ .‬ﺟﺎﺀ ﺫﻟـــﻚ ﺧﻼﻝ ﻣﺆﺗﻤﺮ ﺻﺤﻔﻲ‬

‫ﻭﺑ ّﻴـــﻦ ﺍﻟﻌﻠـــﻲ ﺃﻥ ﺍﻟﻄﺎﺑـــﻊ ﺍﻟﺘﺬﻛﺎﺭﻱ ﻳﺤﻤﻞ ﺭﺳـــﻤﺔ‬

‫ﻋﻘﺪ ﺑﻤﻘﺮ ﺍﻟﻤﺆﺳﺴـــﺔ ﺍﻟﻌﺎﻣﺔ ﻟﻠﺒﺮﻳﺪ ﺑﺤﻀﻮﺭ ﺭﺋﻴﺲ‬ ‫ﺍﻟﻤﺆﺳﺴـــﺔ ﻭﻣﺪﻳﺮﻫـــﺎ ﺍﻟﻌـــﺎﻡ ﻋﻠـــﻲ ﻣﺤﻤـــﺪ ﺍﻟﻌﻠـــﻲ‪،‬‬

‫ﺇﺑﺪﺍﻋﻴـــﺔ ﻟﻠﻔﻨﺎﻧﺔ ﺍﻟﻘﻄﺮﻳﺔ ﺳـــﻌﻴﺪﺓ ﺍﻟﺒـــﺪﺭ‪ ،‬ﺗﻌ ّﺒﺮ ﻓﻴﻬﺎ‬

‫ﻋـــﻦ ﻣﻌﺎﻧﺎﺓ ﺍﻟﺸـــﻌﺐ ﺍﻟﻔﻠﺴـــﻄﻴﻨﻲ ﻓﻲ ﻏـــﺰﺓ ﺍﻟﺬﻳﻦ‬

‫ﻭﺻﺎﺣﺒﺔ ﺍﻟﺮﺳﻤﺔ ﺍﻟﻤﻮﺿﻮﻋﺔ ﻋﻠﻰ ﺍﻟﻄﺎﺑﻊ ﺍﻟﺘﺬﻛﺎﺭﻱ‬

‫ﺗﻌﺮﺿﻮﺍ ﻷﺑﺸـــﻊ ﺃﻧﻮﺍﻉ ﺍﻟﻌﺪﻭﺍﻥ ﻭﺍﻟﺤﺼﺎﺭ‪ .‬ﻭﺃﺷﺎﺭ ﺇﻟﻰ‬

‫ﺍﻟﻔﻨﺎﻧﺔ ﺍﻟﻘﻄﺮﻳﺔ ﺳـــﻌﻴﺪﺓ ﻋﺒﺪ ﺍﻟﻌﺰﻳﺰ ﺍﻟﺒﺪﺭ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ‬

‫ﺷـــﺠﻌﺖ ﻣﺴﺆﻭﻟﻲ‬ ‫ﺃﻥ ﺭﺳـــﻤﺔ ﺍﻟﻔﻨﺎﻧﺔ ﺳـــﻌﻴﺪﺓ ﺍﻟﺒﺪﺭ ّ‬

‫ﺍﻟﻰ ﻋﺪﺩ ﻣﻦ ﻣﺴﺆﻭﻟﻲ ﺍﻟﺒﺮﻳﺪ ﺍﻟﻘﻄﺮﻱ‪.‬‬

‫»ﻛﻴﻮﺑﻮﺳـــﺖ« ﻋﻠﻰ ﺇﺻﺪﺍﺭ ﻃﺎﺑﻊ ﺑﺮﻳـــﺪﻱ ﺗﺬﻛﺎﺭﻱ‬

‫ﻭﻭﻓﻘﴼ ﻟـ »ﻛﻴﻮﺑﻮﺳـــﺖ«‪ ،‬ﻳﺤﻤـــﻞ ﺍﻟﻄﺎﺑﻊ ﺍﻟﺠﺪﻳﺪ ﻓﺌﺔ‬

‫ﻗﺪﻣﻮﺍ ﺃﺭﻭﺍﺣﻬﻢ ﻭﺃﻣﻮﺍﻟﻬﻢ‬ ‫ﻟﻨﺼـــﺮﺓ ﺃﻫﺎﻟﻲ ﻏﺰﺓ ﺍﻟﺬﻳﻦ ّ‬

‫ﺭﻳﺎﻝ ﻭﺍﺣﺪ ﻭﺳـــﻴﺘﻢ ﺑﻴﻌﻪ ﺑﻤﺒﻠـــﻎ ‪ ١٠‬ﺭﻳﺎﻻﺕ ﻗﻄﺮﻳﺔ‬

‫ﺛﻤﻨـــﴼ ﻟﻠﻠﻬﺠﻤﺔ ﺍﻟﺒﺮﺑﺮﻳﺔ ﺍﻹﺭﻫﺎﺑﻴـــﺔ ﺍﻟﺘﻲ ﻗﺎﻣﺖ ﺑﻬﺎ‬

‫ﻛﻘﻴﻤﺔ ﺗﺴـــﻮﻳﻘﻴﺔ ﻋﺎﻟﻴﺔ‪ ،‬ﺣﻴﺚ ﻳﺘﻢ ﺗﺴـــﻮﻳﻘﻪ ﻟﺼﺎﻟﺢ‬

‫ﺇﺳﺮﺍﺋﻴﻞ‪ ،‬ﻋﻠﻰ ﺣﺪ ﻭﺻﻔﻪ‪.‬‬

‫ﻏﺰﺓ‪ ،‬ﻭﻗﺪ ﺗﻢ ﻃﺒﺎﻋﺔ ‪ ٨٠‬ﺃﻟﻒ ﻧﺴـــﺨﺔ ﻣﻨﻪ ﺑﺎﻻﺿﺎﻓﺔ‬ ‫ﺍﻟﻰ ‪ ٢٠‬ﺃﻟﻒ ﺑﻄﺎﻗﺔ ﻭﺃﻟﻔﻲ ّ‬ ‫ﻣﻐﻠﻒ ﻓﻲ ﺳﻨﻐﺎﻓﻮﺭﺓ‪.‬‬

‫ﻭﻧ ّﻮﻩ ﺍﻟﻌﻠﻲ ﺇﻟﻰ ﺃﻧﻪ ﺗﻢ ﺍﺧﺘﻴﺎﺭ ﺭﺳﻤﺔ ﺍﻟﻄﺎﺑﻊ ﺍﻟﺘﺬﻛﺎﺭﻱ‬

‫ﻣﻦ ﺑﻴﻦ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺮﺳـــﻮﻣﺎﺕ ﻭﺍﻟﺘﺼﻤﻴﻤﺎﺕ ﻧﻈﺮﴽ‬

‫ﻭﻛﺸـــﻒ ﺭﺋﻴﺲ »ﻛﻴﻮﺑﻮﺳـــﺖ« ﻓﻲ ﻛﻠﻤـــﺔ ﻟﻪ ﺑﻬﺬﻩ‬

‫ﻟﺘﻌﺒﻴﺮﻫـــﺎ ﻋـــﻦ ﺣﺎﻝ ﻏـــﺰﺓ ﻭﺃﻫﻠﻬـــﺎ ﺑﺼـــﻮﺭﺓ ﺭﺍﺋﻌﺔ‪،‬‬

‫ﺍﻟﻤﻨﺎﺳـــﺒﺔ ﻋﻦ ﺃﻥ ﺍﻟﻄﺎﺑﻊ ﺍﻟﺠﺪﻳﺪ ﺳﻴﻮﺯﻉ ﻓﻲ ‪١٩٣‬‬

‫ﻣﻮﺿﺨﴼ ﺃﻥ ﺍﻟﻔﻨﺎﻧﺔ ﺍﻟﻘﻄﺮﻳﺔ ﺳﻌﻴﺪﺓ ﺍﻟﺒﺪﺭ ﺗﻌﺘﺒﺮ ﺛﺎﻧﻲ‬

‫ﺩﻭﻟﺔ ﻣﻨﺘﺴـــﺒﺔ ﻟﻺﺗﺤـــﺎﺩ ﺍﻟﺪﻭﻟﻲ ﻟﻠﺒﺮﻳـــﺪ ﺇﺿﺎﻓﺔ ﺍﻟﻰ‬

‫ﻗﻄﺮﻳﺔ ﺗﺼﺪﺭ ﺍﻟﻤﺆﺳﺴـــﺔ ﺍﻟﻌﺎﻣﺔ ﻟﻠﺒﺮﻳﺪ ﻃﺎﺑﻌﴼ ﺑﺮﻳﺪﻳﴼ‬

‫ﻭﻛﻼﺀ ﺍﻟﺒﺮﻳـــﺪ ﻓﻲ ﺁﺳـــﻴﺎ ﻭﺃﻭﺭﻭﺑﺎ‪ ،‬ﻣﺆﻛـــﺪﴽ ﺃﻥ ﺇﺻﺪﺍﺭ‬

‫ﻳﺤﻤﻞ ﺭﺳﻤﺘﻬﺎ ﺑﺎﻻﺿﺎﻓﺔ ﺇﻟﻰ ﺃﻧﻪ ﻭﻷﻭﻝ ﻣﺮﺓ ﺗﻮﻗﻊ‬

‫ﻫﺬﺍ ﺍﻟﻄﺎﺑﻊ ﻳﻌـــﺪ ﺃﻗﻞ ﻣﺎ ﻳﻤﻜﻦ ﻟﻠﺒﺮﻳﺪ ﺍﻟﻘﻄﺮﻱ ﻣﻦ‬

‫ﻋﻠﻰ ﻃﺎﺑﻊ ﺑﺮﻳﺪﻱ ﻓﻨﺎﻧﺔ ﻗﻄﺮﻳﺔ‪.‬‬

‫ﺃﻥ ﻳﻘﺪﻣـــﻪ ﻟﺪﻋﻢ ﻭﻧﺼﺮﺓ ﺃﻫﺎﻟﻲ ﻏﺰﺓ ﻭﻣﺴـــﺎﻋﺪﺗﻬﻢ‬

‫ﻭﺃﺷـــﺎﺭ ﺇﻟـــﻰ ﺃﻧـــﻪ ﻭﻷﻭﻝ ﻣﺮﺓ ﻳﺘـــﻢ ﻓﻴﻬﺎ ﺭﻓـــﻊ ﻗﻴﻤﺔ‬

‫ﻓـــﻲ ﺇﻋـــﺎﺩﺓ ﺇﻋﻤﺎﺭ ﻣﺪﻳﻨﺘﻬـــﻢ ﺍﻟﺘـــﻲ ﺩﻣﺮﺗﻬﺎ ﺟﻴﻮﺵ‬

‫ﻃﺎﺑـــﻊ ﺗﺬﻛﺎﺭﻱ ﻟﻀﻤـــﺎﻥ ﺗﺤﻘﻴﻖ ﺃﻛﺒـــﺮ ﻋﺎﺋﺪ ﻷﻫﻞ‬

‫ﺍﻹﺣﺘـــﻼﻝ ﺍﻹﺳـــﺮﺍﺋﻴﻠﻲ ﻓﻲ ﻋﺪﻭﺍﻧﻬـــﺎ ﺍﻷﺧﻴﺮ ﻋﻠﻰ‬

‫ﻏﺰﺓ‪ ،‬ﻣﺸـــﻴﺪﴽ ﻓـــﻲ ﺍﻟﻮﻗﺖ ﺫﺍﺗﻪ ﺑﺎﻟﺠﻬـــﻮﺩ ﺍﻟﺘﻲ ﺑﺬﻟﻬﺎ‬

‫ﺍﻟﻘﻄﺎﻉ‪.‬‬

‫ﻋﺒـــﺪ ﺍﻟﻠﻄﻴﻒ ﻓﺆﺍﺩ ﺯﻳﺎﻥ ﻣﻦ ﻭﺣﺪﺓ ﺷـــﺆﻭﻥ ﺍﻟﻄﻮﺍﺑﻊ‬

‫ﻭﺃﻭﺿﺢ ﺍﻟﻌﻠﻲ ﺃﻧﻪ ﺑﺘﻌﻠﻴﻤﺎﺕ ﻣﻦ ﻣﻌﺎﻟﻲ ﺍﻟﺸﻴﺦ ﺣﻤﺪ‬

‫ﻟﺘﺼﻤﻴـــﻢ ﺍﻟﻄﺎﺑـــﻊ ﻓﻲ ﺃﺳـــﺮﻉ ﻭﻗﺖ ﻣﻤﻜـــﻦ ﻭﺍﻟﺬﻱ‬

‫ﺑـــﻦ ﺟﺎﺳـــﻢ ﺁﻝ ﺛﺎﻧﻲ‪ ،‬ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺍﻟـــﻮﺯﺭﺍﺀ ﻭﺯﻳﺮ‬

‫ﺇﺳﺘﻐﺮﻕ ﺛﻤﺎﻧﻴﺔ ﺃﻳﺎﻡ ﻓﻘﻂ‪.‬‬

‫ﺍﻟﺨﺎﺭﺟﻴـــﺔ ﺍﻟﻘﻄﺮﻱ‪ ،‬ﺗﻢ ﺗﺨﺼﻴـــﺺ ﺇﻳﺮﺍﺩﺍﺕ ﺍﻟﻄﺎﺑﻊ‬

‫ﻣﻦ ﺟﻬﺘﻬﺎ ﺃﻋﺮﺑﺖ ﺍﻟﻔﻨﺎﻧﺔ ﺳـــﻌﻴﺪﺓ ﻋﺒﺪ ﺍﻟﻌﺰﻳﺰ ﺍﻟﺒﺪﺭ‬

‫ﺍﻟﺘـــﺬﻛﺎﺭﻱ ﺍﻟﺬﻱ ﻳﺤﻤﻞ ﺷـــﻌﺎﺭ »ﻗﻄﺮ ﺗﺒﻜﻲ ﻏﺰﺓ«‬

‫ﻋﻦ ﺳـــﻌﺎﺩﺗﻬﺎ ﺑﺈﺧﺘﻴﺎﺭ ﺭﺳـــﻤﺘﻬﺎ ﻟﺘﻜﻮﻥ ﻋﻠﻰ ﻃﺎﺑﻊ‬

‫ﺑﺮﻳﺪﻱ ﻟﻨﺼﺮﺓ ﻏﺰﺓ‪ ،‬ﻣﺸﻴﺮﺓ ﺇﻟﻰ ﺃﻥ ﻫﺬﺍ ﺃﺑﺴﻂ ﺷﻲﺀ‬ ‫ﻗﺪﻣﻮﺍ ﺃﺭﻭﺍﺣﻬﻢ‬ ‫ﻳﻤﻜﻦ ﺗﻘﺪﻳﻤـــﻪ ﻷﻫﻞ ﻏﺰﺓ ﺍﻟﺬﻳـــﻦ ّ‬ ‫ﻭﺃﻣﻮﺍﻟﻬﻢ ﺛﻤﻨﴼ ﻟﺮﺩﻉ ﺍﻟﻌﺪﻭﺍﻥ ﺍﻹﺳـــﺮﺍﺋﻴﻠﻲ ﺍﻟﻐﺎﺷـــﻢ‪،‬‬ ‫ﻋﻠﻰ ﺣﺪ ﻭﺻﻔﻬﺎ‪.‬‬ ‫ﻭﺑ ّﻴﻨـــﺖ ﺍﻟﺒﺪﺭ ﺃﻧﻬـــﺎ ﺭﺍﻋﺖ ﻓﻲ ﺍﻟﻄﺎﺑـــﻊ ﺃﻥ ﻳﻌ ّﺒﺮ ﻋﻦ‬

‫ﻣـــﺪﻯ ﺗﻀﺎﻣـــﻦ ﻭﺗﻌﺎﻃـــﻒ ﺍﻟﺸـــﻌﺐ ﺍﻟﻘﻄـــﺮﻱ ﻣـــﻊ‬ ‫ﺍﻟﻔﻠﺴـــﻄﻴﻨﻴﻴﻦ ﻓـــﻲ ﻣﺤﻨﺘﻬﻢ‪ ،‬ﻣﻨﻮﻫﺔ ﺑﺄﻥ ﺍﻟﺮﺳـــﻤﺔ‬ ‫ﻋﺒـــﺎﺭﺓ ﻋـــﻦ ﻭﺟﻪ ﻣﻤـــﺰﻕ ﻭﻣﺤـــﺮﻭﻕ ﻹﻣـــﺮﺃﺓ ﺟﺮﺍﺀ‬ ‫ﺍﻻﻋﺘﺪﺍﺀﺍﺕ ﺍﻹﺳﺮﺍﺋﻴﻠﻴﺔ ﻭﻋﻴﻨﻬﺎ ﻣﻠﻮﻧﺔ ﺑﺄﻟﻮﺍﻥ ﺍﻟﻌﻠﻢ‬ ‫ﺍﻟﻔﻠﺴـــﻄﻴﻨﻲ ﻭﺗﺒﻜﻲ ﺩﻣﴼ ﻋﻠﻰ ﺩﻣﺎﺀ ﺍﻟﺸﻬﺪﺍﺀ ﺍﻟﺰﻛﻴﺔ‬ ‫ﻭﻋﻠﻰ ﺍﻷﻃﻔﺎﻝ ﺍﻷﺑﺮﻳﺎﺀ ﺍﻟﺬﻳﻦ ﺷ ّﺮﺩﻭﺍ ﻧﺘﻴﺠﺔ ﻟﻠﺪﻣﺎﺭ‬

‫ﺍﻟـــﺬﻱ ﺳـــﺒﺒﻪ ﺍﻟﻌـــﺪﻭﺍﻥ ﺍﻻﺳـــﺮﺍﺋﻴﻠﻲ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻰ‬ ‫ﺍﻟﻌﻠـــﻢ ﺍﻟﻘﻄـــﺮﻱ ﺍﻟـــﺬﻱ ﻳﺤﺘﻮﻱ ﺍﻟﻠﻮﺣـــﺔ ﻓﻲ ﺻﻮﺭﺓ‬ ‫ﺗﻌ ّﺒـــﺮ ﻋﻦ ﻣﺪﻯ ﺗﻀﺎﻣﻦ ﺩﻭﻟﺔ ﻗﻄﺮ ﺣﻜﻮﻣﺔ ﻭﺷـــﻌﺒﴼ‬

‫ﻣﻊ ﺍﻟﻘﻀﻴﺔ ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ‪.‬‬

‫ﺻﺼﺼﺼﺺ‬

‫ﺍﻟﻤﺤﺘـﻮﻳــﺎﺕ‬ ‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺍﻷﺧﺒـــﺎﺭ‬ ‫ﻗﻄﺮ‪» :‬ﻛﻴﻮﺑﻮﺳﺖ« ُﺗﺼﺪﺭ ﻃﺎﺑﻌـﴼ‬ ‫ﺗﺬﻛﺎﺭﻳـﴼ ﺑﻌﻨﻮﺍﻥ »ﻗﻄﺮ ﺗﺒﻜـﻲ ﻏـﺰﺓ«‬

‫‪٧٩‬‬

‫ﻣﻄﺒﻌـﺔ ﺍﻹﻣـﺎﺭﺍﺕ ﺗﺴﻌﻰ ﻟﻠﺤﻔـﺎﻅ‬ ‫ﻋﻠـﻰ ﻧﻤﻮﻫـﺎ ﺍﻟﺜﺎﺑـﺖ‬

‫‪٧٨‬‬

‫ﻟﺒﻨﺎﻥ‪ :‬ﻫﻴﺪﻟﺒﺮﺝ ُﺗﺼﺪﺭ ﺍﻟﻌﺪﺩ ﺍﻷﻭﻝ ﻣﻦ‬ ‫ﺭﺳﺎﻟﺘﻬﺎ ﺍﻹﺧﺒﺎﺭﻳﺔ ﺍﻟﻨﺼﻒ ﺳﻨﻮﻳﺔ‬

‫‪٧٨‬‬

‫ﻣﺼﺮ‪:‬ﺇﺻـﺪﺍﺭ ﻣﺆﻟـﻒ ﻳﺆﺭﺥ ﻧﺸﺄﺓ‬ ‫ﺍﻟﻜﺘﺎﺏ ﺍﻟﻌﺮﺑـﻲ ﻭﺗﻄﻮﺭﻩ‬

‫‪٧٧‬‬

‫ﻣﺼﺮ‪» :‬ﺍﻷﻫﺮﺍﻡ« ﺗﺘﺒﻨﻰ ﻣﺸﺮﻭﻋﴼ‬ ‫ﻹﻋﺎﺩﺓ ﺗﺤﺪﻳﺚ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬

‫‪٧٧‬‬

‫ﺍﻟﺴﻌﻮﺩﻳـﺔ‪» :‬ﻋﺒﺎﻗﺮ ﻟﻠﻄﺒﺎﻋـﺔ‬ ‫ﺍﻟﻤﺤﺪﻭﺩﺓ« ﺗﺴﺘﺜﻤﺮ ﺑﻤﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺃﻛﺲ ﺃﻝ ‪ ٧٥‬ﻣﻦ ﻫﻴﺪﻟﺒﺮﺝ‬

‫‪٧٦‬‬

‫ﻗﻄﺮ‪» :‬ﺍﻟﺨﻠﻴﺞ ﻟﻠﻨﺸﺮ ﻭﺍﻟﻄﺒﺎﻋﺔ«‬ ‫ﺗﻀﻴﻒ ﺍﻟﻰ ﻣﻘﺘﻨﻴﺎﺗﻬﺎ ﺳﺖ ﻣﻌﺪﺍﺕ‬ ‫ﻃﺒﺎﻋﻴﺔ ﻣﻦ ﻫﻴﺪﻟﺒﺮﺝ‬

‫‪٧٥‬‬

‫ﻛـﺎﻧـﻮﻥ ﺍﻟﺸـﺮﻕ ﺍﻷﻭﺳـﻂ ّ‬ ‫ﺗﻌﺰﺯ‬ ‫ﺇﻧﺘﺸﺎﺭﻫـﺎ ﻓـﻲ ﺍﻹﻣـﺎﺭﺍﺕ‬

‫‪٧٥‬‬

‫»ﺯﻳﺮﻭﻛـﺲ ﺍﻟﺴﻌﻮﺩﻳــﺔ« ﺗﺤﻘﻖ ﻧﺘﺎﺋـﺞ‬ ‫ﺇﺳﺘﺜﻨﺎﺋﻴﺔ ﻓـﻲ ﻋـﺎﻡ ‪٢٠٠٨‬‬

‫‪٧٤‬‬

‫ﺍﻟﺤﻜﻮﻣﺔ ﺍﻟﻤﺼﺮﻳﺔ ﺗﻌﻠﻦ ﻋﻦ‬ ‫ﺗﺨﻔﻴﻀﺎﺕ ﻭﺇﻋﻔﺎﺀﺍﺕ ﺟﻤﺮﻛﻴﺔ ﻋﻠﻰ‬ ‫‪ ٢٥٠‬ﺳﻠﻌﺔ ﻣﺴﺘﻮﺭﺩﺓ‬

‫‪٧٤‬‬

‫ﺇﺧﺘﻴﺎﺭ »‪ «ME Printer‬ﺍﻟﺸﺮﻳﻚ‬ ‫ﺍﻹﻋﻼﻣﻲ ﺍﻷﻭﺣﺪ ﻟـ ”ﺳﻌﻮﺩﻱ ﺑﺮﻧﺖ‬ ‫‪“٢٠٠٩‬‬

‫‪٧٣‬‬

‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﻣﺼﺮ‪» :‬ﺍﻟﻤﺪﻳﻨﺔ ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻤﺘﻘﺪﻣﺔ«‬ ‫ﺗﺼﻮﻍ ﺷﺮﺍﻛﺔ ﺟﺪﻳﺪﺓ ﻣﻊ »ﻓﻮﺟﻲ‬ ‫ﻓﻴﻠﻢ«‬

‫‪٧٣‬‬

‫ﻣﺸﻜﻠﺔﻭﺣﻞ‬

‫»ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ« ُﺗﻌﻠﻦ‬ ‫ﻋﻦ ﺍﻟﻨﺘﺎﺋﺞ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻷﻭﻟﻴﺔ ﻟﻌﺎﻡ ‪٢٠٠٨‬‬

‫‪٧٣‬‬

‫ﻣﺼﺮ‪» :‬ﻓﺎﻳﻒ ﺳﺘﺎﺭﺯ ﺟﺮﺍﻓﻴﻜﺲ«‬ ‫ﺗﺴﺘﺜﻤﺮ ﺑﻤﺎﻛﻴﻨﺔ ﺟﺖ ﺁﻱ ‪ ٥٠٢٤‬ﻣﻦ‬ ‫ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ‬

‫‪٧٢‬‬

‫‪٧١‬‬

‫ﺍﻹﻣـــﺎﺭﺍﺕ‪”:‬ﺟﺎﺋﺰﺓ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﺗﻜﺮﻡ ﺃﺑﺮﺯ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﻗﻄﺎﻉ‬ ‫‪ّ “٢٠٠٨‬‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﺍﻟﻤﻠﻒ‬ ‫‪٦٩‬‬

‫ﺩﺑﻲ ﺗﺘﺄﻫﺐ ﻹﺳﺘﻀﺎﻓﺔ ﻣﻌﺮﺿﻲ "ﺟﻠﻒ‬ ‫ﺑﺮﻧﺖ" ﻭ"ﺟﻠﻒ ﺑﺎﻙ"‬

‫ﻣﻌﺎﺭﺽ‬ ‫‪٦٧‬‬

‫ﻣﻌﺮﺽ ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳﻮﻡ ﻳﺴﺘﻘﻄﺐ‬ ‫ﺇﻫﺘﻤﺎﻣـﴼ ﻋﺎﻟﻤﻴـﴼ‬

‫ﻣﺸﻬﺪ ﻃﺒﺎﻋﻲ‬ ‫‪٦٤‬‬

‫ﺍﻟﻌﺮﺍﻕ‪ :‬ﺇﻧﺘﺨﺎﺑﺎﺕ ﻣﺠﺎﻟﺲ ﺍﻟﻤﺤﺎﻓﻈﺎﺕ‬ ‫ُﺗﻨﻌﺶ ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﺑﻌﺪ ﺳﻨﻮﺍﺕ ﻣﻦ‬ ‫ﺍﻟﺮﻛﻮﺩ‬

‫ﺗﻘﻨﻴﺎﺕﺣﺪﻳﺜﺔ‬ ‫‪٦٣‬‬

‫‪٦٢‬‬

‫ﺍﻟﻌﻤﻼﺕ ﺍﻟﺒﻼﺳﺘﻴﻜﻴﺔ )ﺍﻟﺒﻮﻟﻴﻤﺮ(‬ ‫)‪(Polymer Currency‬‬

‫ﺇﻧﺘﻘﺎﻝ ﺍﻟﺤﺒﺮ ﻣﻦ ﻭﺟﻪ ﺍﻟﻔﺮﺥ ﺍﻟﻤﻄﺒﻮﻉ‬ ‫ﺍﻟﻰ ﻇﻬﺮ ﺍﻟﻔﺮﺥ ﺍﻟﻌﻠﻮﻱ )‪(Set Off‬‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ‬ ‫ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﺍﻟﺴﻨــﺔ ﺍﻟﺴﺎﺩﺳﺔ ‪ /‬ﺍﻟﻌـﺪﺩ ﺍﻟﺨﺎﻣﺲ ﻭﺍﻟﺨﻤﺴﻮﻥ‪ /‬ﻣﺎﺭﺱ ‪٢٠٠٩‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ﺹ‪.‬ﺏ‪ ،٥٠٢١٨٣ .‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻫﺎﺗﻒ‪+٩٧١ ٤ ٣٩١ ١٢ ١٠ :‬‬ ‫ﻓﺎﻛﺲ‪+٩٧١ ٤ ٣٩٠ ٩٥ ٦١ :‬‬ ‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪info@meprinter.com:‬‬ ‫ﻣﻮﻗﻊ ﺍﻹﻧﺘﺮﻧﺖ‪www.meprinter.com :‬‬ ‫ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ‬ ‫ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ‬

‫ﻫﻴﺌــﺔ ﺍﻟﺘﺤـــﺮﻳﺮ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫‪alex@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻟﻌﺮﺑﻲ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫‪g.simonian@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ‬ ‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫‪rhayes@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭﻭﻥ‬ ‫ﻫﺒـــﺔ ﻣﻮﺳــــﻰ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٨‬‬ ‫‪hiba@meprinter.com‬‬ ‫ﺩﻧﻴﺲ ﻣﺎﺛﻴﻮ ﺩﺍﻧﻴﺎﻝ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٥٩٨‬‬ ‫‪english@meprinter.com‬‬ ‫ﺩ‪.‬ﻳﻮﻧﺲ ﺷﻜﺮﺧﺂﻩ‬ ‫‪younes@meprinter.com‬‬ ‫ﺍﻟﻤﺨﺘﺼﻮﻥ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ )ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪fxrppr@rit.edu‬‬ ‫ﻟﻮﺭﻳﻞ ﺑﺮﻭﻧﺮ )ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪lb@digitaldots.org‬‬ ‫ﻣﺪﻳﺮ ﺷﺆﻭﻥ ﺍﻟﻌﻤﻼﺀ‬ ‫ﺑﺮﺍﺑﻮﻻ ﺟﺎﻧﺪﺭﺍﻥ ﺑﻲ ﺃﻡ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٧‬‬

‫‪sales@meprinter.com‬‬

‫ﻣﺼﻤﻢ ﺟﺮﺍﻓﻴﻜﻲ‬ ‫ﺳﻤﻼﻝ ﺍﺱ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٦‬‬ ‫‪samlal@meprinter.com‬‬ ‫ﺍﻹﻋﻼﻧﺎﺕ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ١٠‬‬ ‫‪meprinter @meprinter.com‬‬ ‫ﺗﻮﺟﻪ ﺍﻟﻤﺮﺍﺳﻼﺕ ﺇﻟﻰ ﺍﻟﻌﻨﻮﺍﻥ ﺍﻟﺘﺎﻟﻲ‪:‬‬ ‫ﻣﺠﻠﺔ ‪ME Printer‬‬ ‫ﺹ‪.‬ﺏ ‪ ،٥٠٢١٨٣‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺑﻨﺎﻳﺔ ﺭﻗﻢ ‪ ،٩‬ﻣﻜﺘﺐ ﺭﻗﻢ ‪٢١٤‬‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫‪meprinter@meprinter.com‬‬ ‫ﻃﺒﻌﺖ ﻓﻲ ﻣﻄﺒﻌﺔ ﺃﻃﻠﺲ‬ ‫ﺟﻤﻴﻊ ﺣﻘﻮﻕ ﺍﻟﻄﺒﻊ ﻭﺍﻟﻨﺸﺮ ﻣﺤﻔﻮﻇﺔ‬

‫ﻣﺠﻠـــﺔ ‪ ME Printer‬ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣـــﻲ‬

‫ﺍﻟﺮﺳﻤﻲ‬

Mr. Rajan Gangadharan Managing Director Echo Graphics P O Box :6547 Dubai, U.A.E

Rajan, in these challenging times, finding and

developing partnerships is a proven way for businesses to connect with more customers, reduce costs and open new markets.

Rajan, are you looking to win in an upside-down economy?

Visit us at Gulf Print stand E260 to explore how Xerox products and solutions supported by our team of technology, workflow and business development partners can help you to stay ahead of the competition.

Vol. ٦ / Issue ٥ ٥ / March ٢ ٠ ٠ ٩

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