ME Printer 56

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Contents News Platform

ME Printer April 2009

Regional

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22

Middle East: Precede Eyes Region’s Digital Signage Potential

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UAE: H20 Concepts Consolidates Position with Increased Sales

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Egypt: Youssef Allam & Co. Organizes Seminar on Printing Quality Monitoring Systems

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KSA: Jas Fabrics Studio Organizes Unique Exhibition on Fabric Printing

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UAE: Izumi Solutions Inks HP Scitex Printer Deal with Seventh Spectrum in Qatar

Iraq: Aa’maly Program Supports Establishment of Female-Managed Commercial Presses

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Qatar: Gulf Printing & Publishing Fires up State-of-the-art Printing Complex

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KSA: Al Asr Printing Press Installs Komori Lithrone

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UAE: Printing & Publishing Group Elects Executive Committee

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Middle East: Ad Spend in 2008 Rise by 18 Percent

Kuwait: Al Khat Printing Press Snaps up Heidelberg SM 52

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28

Palestine: Hamas Launches Newspaper in Gaza

Yemen: Al Thuriya Explores New Options with Gandinnovations Jeti 5024

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30

HIFLEX Combines MIS and Web2Print Solutions Technology with Apple iPhone Portal

Kuwait: Lucky Press Installs Heidelberg SM 74

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30

UAE: Bin Mansour Printing Invests in Heidelberg SM CD 102

Egypt: Pachin Enters into Partnership Deal with India’s Micro Inks

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UAE: Master Printing Boosts Profile with New Heidelberg Acquisitions

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UAE: Literary Festival Concludes with Poetry Evening Dedicated to the Late Mahmoud Darwish

UAE: Newspapers Ranked Among World’s Best

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Yemen: Goss Community Press to Meet Colour Expansion Demand at 14th October Foundation

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Bahrain: Press Manager and Accomplices Charged with Embezzlement

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Syria: Printing Market Shifts Towards Used Equipment

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UAE: Future Printing Speeds Expansion in Abu Dhabi with Heidelberg Equipment

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Kuwait: Ministry Halts Distribution of Quran Printed by Sudan-based Press

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Lebanon: Vartan Printing Solutions Marks Second Investment in Heidelberg CD 102

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UAE: RTA Signs Contract with Arab Media Group

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Egypt: Canon Launches New Additions to the imagePRESS Production Print Range

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Palestine: Printing & Publishing Syndicate Holds Workshop for Women Committee Coordinators

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Events 32

Dubai: HP launches Dr. Printer Campaign in the Middle East

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Egypt: PETRA Promotes Project Goals through Seminar

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Egypt: Cairo to Host Paper Middle East Exhibition 2009

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UAE: Dubai Hosts Second Arab Stamp Exhibition

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Jordan: Seminar on Commercial labels Forgery Control Held

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Syria: Press Zoom 2009

Snapshot To make the best of times out of the worst of times

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The comprehensive monthly magazine dedicated to the graphic arts industry print professionals in the Middle East

Vol. 6 / Issue 56 / April 2009 ME Printer FZ L.L.C.

P.O.Box: 50 2183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com Internet: www.meprinter.com

In focus Print Education!

Who’s responsible

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Group Publishing Director Morteza Karimian karimian@meprinter.com

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‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

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ME Printer Editorial Team Editor-in-Chief Eskandar Jahanbani alex@meprinter.com

Exhibition Gulf Print 2009 Begins Show Preview part 2

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Technical Editor - English Section Rod Hayes rhayes@meprinter.com Technical Editor - Arabic Section Dr. George Nubar Simonian g.simonian@meprinter.com Editors Hiba Moussa +971 4 391 1208 hiba@meprinter.com Dennis Mathew Daniel +971 4 391 1598 english@meprinter.com Dr. Younes Shokr Khah younes@meprinter.com Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org Iran - Khodayar Sadeghi sadeghi@iranprint.com

Client Service Manager Prabhulla Chandran P M +971 4 391 1207 sales@meprinter.com

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‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬

‫ﺳــﺆﺍﻝ ﺍﻟﻮﻳــﺐ‬ ‫ ﻣﻦ ﺍﻟﻤﺴﺆﻭﻝ؟‬:‫ﺍﻟﺘﻌﻠﻴﻢ ﺍﻟﻄﺒﺎﻋﻲ‬ ٢٠٠٩ ‫ﻧﻈﺮﺓ ﻋﻠﻰ ﻣﻌﺮﺽ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ‬

In this issue, we address the challenges involved in educating next-generation printers.

The question is what determines the responsibility of providing further education.

Under the current tough circumstances, the focus should be on promoting training and making smart investments to maximize efficiency. Leading the way are printers in the Middle East who are gearing up for the highly anticipated Gulf Pack & Gulf Print 2009. Find out more in our exclusive preshow report on the exhibitions.

Graphic Designer Samlal S +971 4 391 1206 samlal@meprinter.com

Chief Accountant

Hareesh K. V. +971 4 391 1546 hareesh@meprinter.com

ME Printer Official Media Partner

Advertising

+971 4 391 1210 meprinter@meprinter.com Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com Printing: Atlas Printing Press LLC

54

Saudi Print

ME Printer April 2009

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission.

Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

5

Editor’s Note

Eskandar Jahanbani Editor in Chief

The Gulf Pack and Gulf print exhibitions are upon us and all the signs indicate that it is going to be a successful event where major local and international graphic arts companies will put on display the latest printing and packaging technologies. But that is not all. This event will serve as the regional printing industry barometer in the current tough economic circumstances.

European, American and Asian manufacturers still firmly believe Middle East is growing and enjoys great potential. Now it’s up to the regional printing community to prove that by supporting this benchmark event. VIPs such as NPES’ president, Ralph Nappi from across the Atlantic are participating in the show to see first hand why everybody is enthusiastic about this market.

With over 400 members, NPES is North America’s biggest trade association for suppliers of printing, publishing and converting technologies.

In this issue, we have continued with our pre-show coverage on Gulf Print and also have focused on the training issue in the industry. With lack of competent training institutions there is a growing confusion about who is ultimately responsible for the development of training programs in our region. Hopefully our article will encourage debate and discussion among printers and industry players about this important topic. To wrap up this issue’s contents, once again we turn our attention to the economy.

With the deepening economic crisis, printers in the region are struggling to keep afloat. In this issue, we offer some good suggestions that will help printers endure the slowdown.

Gulf print will serve as the regional printing industry barometer in the current tough economic circumstances

Social Tribute

Iraq: Aa’maly Program Supports Establishment of Female-Managed Commercial Presses

ME Printer April 2009

The ‘Al Nassr Printing Press’ project in Baghdad aims to provide job opportunities for the large number of labourers in the printing field

6

Al Nassr Printing Press, a commercial project run by a business woman called ‘Amaal’ was recently inaugurated in Baghdad by Dr. Nawal Al-Samarrai, Minister of State for Women Affairs in Iraq. The inauguration ceremony was also attended by Kathleen Dolst, Head of Contracting Programs at the US Department of State, and Azzah Khalil Hammadi, Manager of the

Al Mar’aa Program, which supports small businesses run by women in Iraq.

The new project is part of a program called ‘Aa’maly’, which translates as ‘My works’, and aims to support industrial and commercial projects and push forward the wheel of reconstruction and stability in Iraq as well as support the local economy through strengthening the society of businesswomen.

Commenting on the new project at the inauguration ceremony, Al-Samarrai said, “I am proud to see Iraqi business women handling huge projects.”

Amaal, Manager of Al Nassr Printing Press, said, “My current project caters to the media production sector and daily newspaper printing. The cost of this project is 1 & ½ million dollars, and the production capacity of the press is 50,000 coloured copies per hour. The press can print two newspapers simultaneously.”

She indicated that the project is not targeted at gaining profits but at providing job opportunities for

the large number of labourers in the printing field, adding that she hopes that Iraq in 2009 would see prosperity and development.

“At the beginning of this project, we experienced difficulties and there were plenty of risks. But after the project was inaugurated, I’ve seen the happiness on the faces of the crowd and I felt how important this project is and what it will present to the society,” Amaal said.

The head of the small and large contracts program at the Government Contracting Department said, “Supporting development in Iraq must be done through supporting small and medium projects as this will have an impact on strengthening the national economy.”

Despite the difficulties the national economy has seen in the past years, Azzah Khalil Hammadi is optimistic about the reconstruction and development initiatives. She hopes that the businesswomen community will flourish and achieve a position similar to the community of businessmen in Iraq.

News Regional

Qatar: Gulf Printing & Publishing Fires up Stateof-the-art Printing Complex The QR 300 million investment includes a 12-tower Cromoman 50

ME Printer April 2009

Mohamed Sorour Project and technical head

8

The printing complex owned by the Gulf Printing & Publishing Company, which runs ‘Gulf Times’ and the Arabic daily ‘Arrayah’, has installed state-of-the-art equipment to boost it newspaper and commercial printing facilities.

Project and technical head Mohamed Sorour proudly called the operation ‘world class’. For the preprinting process, the company has acquired the latest computer-toplate (CTP) machines from the UK. At an operating speed of 60 plates per hour (one a minute), two CTPs are dedicated to newspapers with the other two used for commercial purposes. The previous capacity was 40 plates per hour. Editorial pages are sent over data-lines and then placed onto the plates.

The press configuration comprises the following equipment: The prepress section comprises two Fuji Luxel V8 CTP, twoFuji Luxel HS CTP, Fuji XMF RIP and work flow, Dalim Pre-flighting software, Proofing system, and CIP3 interface; and the press section operates a 12 printing tower Cromoman 50 from Manroland, 2 folders with quarter fold, 13 CD13 reel splicer, 4 Heat set package from Megtech, Automatic ink filling system. The post press section comprises a Ferag mailroom system comprising forwarding stations, winding and unwinding stations, drum inserter, stackers, strapping machines, and dispatch and delivery system.

“Having these machines is like owning a Mercedes Benz,” Sorour explained. “Once the plates are ready, they are moved to a mammoth printing unit which consists of 10 towers, 13 reel stands, four driers (for the glossy paper) and can churn out copies at a mean speed of 50,000 copies per hour.”

Describing the functions of the complex configuration of several machines, he added, “The equipment from Manroland (Germany) gives us a capacity of printing 52 pages, including 36 (four-colour) pages and 16 black and white in one go. The printed copies then travel, literally, through rails to the mail room of the post-printing stage where flyers and other materials are inserted, bundled, strapped and dispatched–all automatically. No customer will have missing inserts in the newspaper

as the machine itself rejects and throws the newspaper to the reject gauge where the missing material is inserted manually.”

The whole operation is managed from a control-room. All the processes are fully-automated with the least amount of manual labour required.

According to Sorour, the idea of upgrading the old printing press started in 2002 with the construction of the building in 2005. The building itself is designed by Eurographica, a company that specialises in printing press installations and incorporates the latest building management system. On completion, the investment in the building and the newspaper and commercial printing equipment was QR 300 mn.

“We now plan to get an ISO certification,” an ambitious Sorour announced.

KSA: Al Asr Printing Press Installs Komori Lithrone The 4-colour offset press with coater was acquired through Ali AlHashemi Trading Saudi-based Al Asr Printing Press has opted for a new Komori Lithrone 4 Colour Offset Press with Aqua Coating (Model: LS–429 + coater, MC – SLD). The deal was secured through Ali AlHashemi Trading, Komori’s exclusive agent in Saudi Arabia.

Speaking to ME Printer about the deal, Emad Afaneh, Executive Manager of the press said, “We have been using a Komori machine for the past 8 years. The performance of the machine is good, and we have a pleasant experience operating it; hence, we have decided to buy a new one. In addition, we have a Ryobi printing machine and several other pre-press and post press equipment.”

The Lithrone S29 offersahigh-speed (12,000sph) initial printing function, a maximum printing speed of 16,000sph with ultra-stable print quality, and a highspeed pre-inking system. The printing units are equipped with the Komorimatic

dampening system, which provides a consistent supply of dampening solution directly to the plate and also enables high-quality nonalcohol printing with the minimum necessary amount of water. The printing units also exhibit very high rigidity due to micron-order machine accuracy.

Al Asr Printing Press was established in 1994 in Riyadh. The company undertakes printing of commercial products such as books, brochures, flyers, folders, magazines and so on, providing its customers with complete printing, binding and packaging services. The clientele list includes Mobily Co. for Communications, Dar Al Watan for Publishing & Distribution, Saudi Co. for Electricity, Saudi Co. for Medicine, Impact BBDO Advertising Agency, Arkan Real Estate, etc.

In response to the question on the investment trends in Saudi Arabia, Afaneh said, “The impact of the fi-

nancial crises on the Saudi printing market is very limited. We haven’t seen a real decline in demand on printing. We will continue to invest further in machinery in the future.”

Left to Right: Mr. Waleed Fares, Branch Manager (Riyadh), Mr. Mohammed Alhashemi, C.E.O (Ali Alhashemi Trading Est.), Mr. Khaled Alojayan, Owner (Al Asr Printing Press), Mr. Emad Afaneh, Executive Manager (Al Asr Printing Press)

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ME Printer April 2009

Redefining superwide format with photorealistic quality, high productivity and new opportunities.

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News

Regional

UAE: Printing & Publishing Group Elects Executive Committee The event held at Dubai Chamber of Commerce and Industry premises saw the election of new members

From left: Ahmed bin Al Shaikh, Chairman, Printing & Publishing business group, Atiq Nasib, Executive Director, Membership, Documentation and Legal Services, Dubai Chamber, Tarik Jawarji, Vice-Chairman and Sebastian Lonth, General Secretary of the Group during the meeting

The Dubai Chamber of Commerce & Industry, as part of its mission to represent, support and protect the interests of the business community in the emirate, recently organized and supervised biannual elections of the executive committee and board members of the Print & Publishing Group that operates under the Chamber’s umbrella, at its premises.

The fourth election meeting of the Group since its inception some seven years ago was supervised by Atiq Nasib, Executive Director, Membership, Documentation and Legal Services, Dubai Chamber and was attended by Ahmed bin Al Shaikh, Chairman, Tarik Jawarji, Vice-Chairman and Sebastian Lonth, General Secretary of the Group.

Atiq Nasib, while welcoming the P&P Group members, thanked the earlier committee for doing a commendable job and lauded the efforts of the Group in adopting technological changes in the printing and publishing sector. “I am happy that the Group thinks regionally and globally as it has taken its prestigious project of the Dubai Print Award to the region and made it big. Dubai Chamber too thinks globally and aims to become one of the best chambers in the world and with the help and support of Groups like the Printing & Publishing Group we can achieve our target,” said Atiq.

While thanking the members for their trust in the executive committee in serving the industry

during their tenure in the last two years, Ahmed bin Al Shaikh, Chairman, Printing & Publishing Group, said, “The Group has seen much ups and downs in membership but it has still achieved much better results. Our flagship event of the Dubai Print Award that involves the entire print industry has reached international standards and that is our biggest achievement.”

Al Shaikh, Jawarji and Lonth were all re-elected while the new members of the executive committee are Mazen El-Tibi, Mazen Haj, Mohamed Al Shirawi, Marcus Doo, Rakesh Puri, Bilal Hamadeh, S. Sasidhran and Faisal bin Haider.

The Group also selected members for the various task groups that will look after the activities of the Group in the coming days.

Kuwait: Al Khat Printing Press Snaps up Heidelberg SM 52

ME Printer April 2009

The new machine will be used to run commercial printing jobs

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Al Khat Printing Press announced that it has invested in a new Speedmaster SM 52-5P press. The deal was signed through Mohammed Saleh & Reza Yousuf Behbehani Co., Heidelberg’s agent in Kuwait.

According to Heidelberg, the new machine can print with five colours and on applications that are up to

37x52 cm in width.

“This machine was offered to us at a good price. We will use it to run our usual commercial printing jobs,” says Mohamed Abuokhaled, General Manager of Al Khat Press.

“Heidelberg machines are a good choice in terms of both quality and efficiency,” he adds.

Al Khat Printing Press currently has three branches. One of its facilities is specialized in packaging. It deals with companies such as McDonalds, Hardee’s and several others in the restaurant and hotel industry. At Drupa 2008, Al Khat Printing Press opted for a range of equipments from Müller Martini.

ME Printer April 2009

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News

Regional

Yemen: Al Thuriya Explores New Options with Gandinnovations Jeti 5024 The company aims to expand regional presence with versatile printing solutions

Mahmoud Saeed General Manager of Al Thuriya Co.

ME Printer April 2009

Al Thuriya for Printing & Advertising, a digital printing company based in San’aa, has announced its recent investment in a new 5 meter Jeti 5024 press from Gandinnovations. The new press can print with printing speeds of up to 200 meters per hour and can give prints with 600 dpi when used with eight colours.

Commenting on the acquisition, Mahmoud Saeed, General Manager of Al Thuriya Co., says, “We’ve observed this machine at several exhibitions. We were impressed with its accuracy and high printing speeds. We are now able to print

12

on large advertising boards of 5 meters width and on various materials. Furthermore, we can print on flags, carpet and other materials.

At present, we have a Vutek large format printer and a Chinese press for indoor printing.”

Al Thuriya Co. offers a number of services including indoor and outdoor printing, Uniball signs, PRISM 3D signs and billboards, commercial jobs and vehicle wrap-ups; as well as printing posters in various sizes, exhibition material and so on.

The company caters to advertising agencies, commercial ads’ makers, and government establishments.

“Since we are a relatively new company, we only cater to the local market. However, we are keen to export our services to other countries in the future,” says Saeed.

Commenting on the market situation in Yemen, Saeed explains, “In San’aa, there are around 10 companies specialized in printing services. According to our knowledge, the local market has more than 40 Chinese-manufactured digital presses, 25 of which are being used in San’aa. Meanwhile, there are around 8 Vutek presses.”

He adds, “We believe that the current financial crises has a negative affect on the indoor and outdoor advertising markets in Yemen, as competition among companies has become more fierce.”

Al Thuriya for Printing & Advertising was established in early 2007, and was named after the daughter of the general manager, Thuriya, whose birth coincided with the formation of the company. The company has a workforce of 32, who work in three shifts. The press’ monthly production capacity is around 6,000 square meters, and the annual production is around 72,000 square meters.

ME Printer April 2009

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News

Regional

Kuwait: Lucky Press Installs Heidelberg SM 74 The 6-colour machine is equipped with an additional varnishing unit Mohammed Saleh & Reza Yousuf Behbehani Co., Heidelberg’s agent in Kuwait, announced that it has sold a new Speedmaster SM 74-6+L to Lucky Press in Kuwait. According to Heidelberg, the new machine can print with 6 colours on up to 50 x 70 cm, and is equipped with an additional varnishing unit.

Speaking to ME Printer about

the company’s new investment, Sulaiman Batcha, General Manger of Lucky Press, said that the new machine will be a strong enhancement to other Heidelberg machines that are in operation at his printing premises, such as the Speedmaster CD 102-4 colour press of 70 x 100 cm width, the Printmaster GTO 52-4 colour press,

and the CTP Suprasetter 105.

He added, “This machine is a valuable addition to our printing premises, allowing us to be in-line with the latest developments in printing technologies (Drupa 2008 generation), as well as enabling us to meet the market’s growing demands.”

Egypt: Pachin Enters into Partnership Deal with India’s Micro Inks The Egyptian paint manufacturer will provide and sell offset printing inks under the Huber Group brand

A subsidiary of Egyptian paint manufacturer, Paints and Chemical Industries Co. (Pachin) has signed a

partnership deal with India’s Micro Inks Ltd., an affiliate of German ink firm Huber Group.

The deal will allow Pachin Inks to manufacture and sell offset printing inks using Micro Ink’s technical expertise and Huber Group brand names and trademarks in Egypt and Libya, the firm announced in a statement. It did not provide financial details of the deal. “This partnership fits well with the company’s strategy of establishing alliances with global manufacturers,” Sherif Shawki, Chairman, Pachin, said in a statement.

Established in 1958, Pachin produces paints (decorative and industrial), varnishes, printing inks and a range of other products.

UAE: Master Printing Boosts Profile with New Heidelberg Acquisitions

ME Printer April 2009

The print house has invested in a SM 74-5H, TH 82 and Polar 115X

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Dubai-based Master Printing Press has recently invested in the following Heidelberg machinery: SM 745-H, 5 color Heidelberg high pile printing machine; TH 82 Folding Machine; and Polar 115X cutting machine.

Haris Kauth, Managing Director, Master Printing Press, said, “With regard to our company’s expanding infrastructure, we decided to installed the 5 color offset machine,

Polar cutting and folding machine to achieve the maximum quality product. We opted for Heidelberg machinery because they are the leading manufacturers and suppliers in the Middle East; furthermore, their services are highly appreciated when it comes to installation, training and providing after-sales support.”

UAE: Newspapers Ranked Among World’s Best 37 awards at the annual Society for News Design Competition held in New York puts UAE in fourth place The UAE has established itself as a world leader in newspaper design by collecting 37 awards in the 30th annual Society for News Design’s annual competition held in New York; this achievement puts the country in fourth place behind the United States, Canada and Mexico. The winners came from 10,725 entries submitted by 346 daily and nondaily newspapers in 43 countries, this fact make the competition the most important for newspaper design.

The National won 22 awards in the ‘Best of Newspaper Design’ competition, which attracted 346 entries from 43 countries.

Eight other entrants won more honours than the paper’s tally of three silver medals and 19 awards of excellence. The judges recognized the overall design

of four sections: Arts & Life, The Review, House & Home and the magazine.

For the first time the competition awarded a Silver to Al Bayan–an Arabic language title based in Dubai–and an award of Excellence to Emarat Al Youm.

Gulf News, the first newspaper to win an award in the competition and for three consecutive years, won 10 awards.

Of 170 award-winning newspapers from 31 countries, the US led with 487 awards, followed

by Canada (108), Mexico (46), the UAE (37), Germany (35), Spain (34), Sweden (33), Argentina (32), Turkey and Brazil (23 each), Portugal (19), China (17) and Denmark (11).

Douglas Okasaki, Society for News Design Regional Director for Middle East and Africa, said,

“I am very happy with the result, but I also wanted to see participation from others countries from Middle East, and more Arabic language titles in the winner list.”

The Society for News Design is an international organization for professionals working in the news sector of the media industry, specifically those involved with graphic design, illustration, web design and infographics.

Founded in 1979, it is a United States-registered non-profit organization with around 2,600 members worldwide.

THE VISION FOR PRINT See the latest technologies at the Gulf Print Exhibition

AIRPORT EXPO CENTRE – DUBAI | 6 - 9 APRIL 2009 Learn about:

» INNOVATIONS IN THE PRINTING INDUSTRY » THE POTENTIAL AND FUTURE OF THE NEWSPAPER SECTOR » THE FUTURE FOR THE BOOKS MARKET » THE IMPORTANCE OF EDUCATION AND TRAINING » TRENDS IN PRESS TECHNOLOGY » NEW OPPORTUNITIES FOR LABEL CONVERTERS Hear from the market leaders with speakers from The World Association of Newspapers, Al Nisr Group, The Publishers Association, Print Media Academy, IMPZ, DCCI, Info Trends and others

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really can make a difference to your business, and are free to attend. To find out how, and to register, please visit.

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Or you can call us on +44 208 391 0999 or +971 4 286 7755 Proud sponsors of

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Yemen: Goss Community Press to Meet Colour Expansion Demand at 14th October Foundation The new press will be configured as two four-high and two two-high towers, with six reelstands and a Goss N40 folder

The Yemeni Government owned 14th October Foundation for Journalism, Printing and Publishing has placed an order with Goss International for a Goss Community SSC single-width press. The new press will meet the demand for increased color and circulation in the region and will print its namesake, the government daily newspaper, 14th October.

Ahmed Moataz, Project manager at 14th October Foundation, comments, “We have been operating a Goss Community press and are confident in its durability and print

quality; therefore, we had no hesitation in ordering a second press when we wanted to expand our capacity.

With a requirement for increased circulation and the demand for additional color pages within our titles, we believe now is the right time for us to invest to help us secure our future in the market.”

Across its web and sheet-fed business, 14th October Foundation currently prints approximately 35 percent newspapers, 25 percent magazines, 20 percent commercial material and 20 percent books. “Although we print a variety of different products at our facility, we think that the newspaper side of the business currently has the most potential for growth,” confirms Moataz. “Our location in Aden City in the south of Yemen is ideal for any development within the market. Currently, there are only two companies that provide web-fed printing in Aden, and once the new Goss press is installed, we’ll have the capability to print approximately 60 percent of the total volume of printed newspapers in the whole of the city.”

The order for the new Goss Community SSC press at 14th October was secured with local support from Al-Kamel Establishment. The new press will be configured as two four-high and two two-high towers, with six reelstands and a Goss N40 folder to give the flexibility for future expansion. With a cutoff of 578 mm, the publisher will be capable of printing 24 pages broadsheet of which eight will be in four colour.

Moataz confirms that one of the biggest challenges in the market is the increasing use of electronic news websites to disseminate news quickly across the country: “This increase in popularity of online news sites prompted us to re-evaluate our own titles and invest in technology that will give us faster production and enable us to produce a higher quality product for our readers to make it a more attractive and dynamic publication.”

Founded in January 1968 after the revolution in the South of Yemen on 14 October 1967, the Foundation is located in Aden City, Yemen.

Bahrain: Press Manager and Accomplices Charged with Embezzlement

ME Printer April 2009

The accused exploited their positions at Bahrain University’s Printing Press

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Bahrain’s High Criminal Court, presided by Sheikh Mohammed Bin Ali Al-Khalifa, with the membership of Judge Talaat Ebrahim, Mohammed Al-Rumeithi and Ali Al-Kaabi, and the secretary Naji Abdullah, issued a ruling in the case of Bahrain University’s Printing Press, sentencing the press manager to 5 years in prison for the crime of embezzlement, and three of his employees and accomplices to 3 years in prison. In addition, the court fined the first three suspects 100 dinars for submitting a false claim to the judicial authorities.

The four suspects were charged

with exploitation of their positions at the press to print personal posters worth 90,000 dinars for an election campaign for one of the suspects.

Ahmed Bujerry, Chairman of the Manama Prosecution, stated that the court had ordered all the suspects to pay a fine of 90,000 dinars and return an equal amount against their first and second charges, and also had ordered them to pay the plaintiff 5,000 dinars as a temporary compensation. Bujerry indicated that the public prosecution had listened to the testimony of 11 witnesses, in addition to the

confessions of the suspects, adding that the case was investigated within two months.

The public prosecution accused the first suspect, the manager of the press, for the embezzlement of paper and other university stuff and the other three suspects of being his accomplices. The second suspect was accused of monitoring the printing process of the first suspect’s election campaign; the third suspect of preparing the advertising material for printing by transferring them on printing plates; and the fourth suspect of printing them.

ME Printer April 2009

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Syria: Printing Market Shifts Towards Used Equipment Government issues a decree allowing the import of used equipment

Samer Kabbani

In order to encourage industry owners to expand their businesses, a new decree was issued by the Syrian government, allowing the import of used equipment. As a result, a new trend has emerged in Syria where printers are shifting more towards investing in used equipment.

“A large quantity of used equipment has been imported to the country. Printers nowadays prefer to buy a used machine than buying a new one so that they can save some money,” says Samer Kabbani, Managing Director of Kabbani Co., KBA’s agent in Syria.

“From 2003 to 2009, we sold 16 new KBA machines to the Syrian market.

However, the current trend among Syrian printers is to invest more in used equipment,” adds Kabbani, indicating that the reason behind this trend might be associated with the current financial crises and shortage of cash.

Talking about the printing scenario in the current financial turmoil, Kabbani explains,

“Every market has been affected by the credit crunch in one way or another. However, the economical situation in Syria is stable and solid.”

Kabbani Printing House, originally a paper and board supplier has been active as a sales partner for KBA since 2002. The company recently sold a new Rapida 105 printing machine to the Ministry of Interior’s Printing Press in Syria. According to Kabbani, the new Rapida 105 press, which uses 4 printing heads and can print with 70 x 100 cm width, will be installed and commissioned to its destination within 5 months. Further, the company is a sponsor and regular participant at the annual event for printing and advertising held in Damascus, known as ‘Press Zoom’.

UAE: Future Printing Speeds Expansion in Abu Dhabi with Heidelberg Equipment Latest investments include a SM74-4, Polar 115X and EuroBind 1300 Future Printing Press in Abu Dhabi has invested in a Heidelberg SM744 sheetfed printing machine, a Polar 115X & a Perfect Binding EuroBind 1300.

Fakhri Al Jabaree, General Manager, said, “Future Printing Press was established 10 years ago as a commercial printing press. As part of our expansion plan, we decided to open up a second branch to which

the new machines were added. It is also located in Abu Dhabi and it occupies a new two-story building.

In the future, we will relocate our old press to the new location.”

He explained, “We print everything related to commercial printing.

We cater to VIP customers in the private and public sectors in Abu Dhabi and Dubai, for whom we produce high-quality products

in short durations. Therefore, our press operates 24/7. We have 70 employees working in the managerial and technical departments, and our technical team operates in two shifts.”

“We have invested in Heidelberg because of their high-performance machines, in terms of both quality and efficiency,” concluded Al Jabaree.

Kuwait: Ministry Halts Distribution of Quran Printed by Sudan-based Press

ME Printer April 2009

The Quran printed by Africa Quran Printing Press contains several printing errors

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Hussein Al Harreety, Kuwait’s Minister of Justice, Endowments and Islamic Affairs, announced that he has issued a decree based on a report issued by an investigation committee regarding errors detected in copies of the Quran printed by Africa Quran Printing Press in Sudan. Distribution of copies with errors will be stopped until the prints

are evaluated, and all copies available in the market are pulled off for revision and evaluation.

Harreety added that the ministry will communicate with the press, asking them to stop printing new copies of the Quran. As per the contract, the ministry is entitled to return all copies containing errors

to the press in order to be replaced with correct copies.

The committee which was formed to investigate the incident stated in its report that the errors found in the copies of the Quran include incorrect arrangement of pages and the tarnishing of ink on some of the pages.

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Lebanon: Vartan Printing Solutions Marks Second Investment in Heidelberg CD 102 The new press will double production capacity and will be used to print books and magazines

Vartan Printing Solutions has announced its investment in the CD 102-4 colour press from Heidelberg.

Speaking to ME Printer about the new acquisition, Gerard DerNigoghossian, General Manager of Vartan Printing Solutions said,

“This is our second CD 102-4 colour press from Heidelberg. We bought the first machine two years back when Vartan Printing Solutions started operations. We will use this machine to print books and magazines. Also, we will employ it for packaging. With this acquisition, our production capacity will be doubled.”

“Publishing houses form 30% of our list of clienteles. Also, we work with magazine owners and other customers. In addition to the Lebanese market, we cater to customers in Europe, Dubai and other countries as well,” he added.

Vartan was established in 1962 as Photogravure Vartan and since then has steadily expanded to serve the growing prepress requirements of graphic artists, publishers and printers. The company specializes in innovative yet cost-effective pre-press solutions for the printing and publishing industry, covering the entire spec-

trum from front end workstations, scanners, opi systems, proofing devices, film and plate processors.

The prepress equipment includes two Signasetters, Delta Rip, Signastation, CIP 3, Prepress Interface, and Ink profile.

In 2007, a sister company dedicated for printing services was established, under the name Vartan Printing Solutions. The company operates the following printing equipment: two CD1024, PM 52-4, Polar 115X and KH 78.

In addition, they have finishing equipment such as perfect binders and saddle stitchers.

“The printing market is doing well in Lebanon. We haven’t been significantly affected by the current financial situation. However, we’ve started feeling the pinch in the Dubai market. But we’re confident that this is a temporary situation and that the market will stand on its feet again,” concluded DerNigoghossian.

UAE: RTA Signs Contract with Arab Media Group

ME Printer April 2009

The deal worth 30 million dirhams will provide special coverage to RTA’s campaigns

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Arab Media Group (AMG) has signed a signed a Dh30 million contract to provide ‘special coverage’ for the Roads and Transport Authority (RTA).

Abdul Latif Al Sayegh, CEO of Arab Media Group, said that the move would not jeopardize the company’s editorial integrity. The tie-up will mean that the RTA will have access to the group’s four Arabic newspapers, four TV stations and eight radio stations to broadcast campaigns encouraging more people to take up public transport.

“We want more attention and we expect AMG to give us more attention in return for our money,” said Mattar Al Tayer, Executive Director of the RTA, in a conference on Tuesday. “They will give us special

coverage, but we will not abuse this agreement as it would damage the company’s reputation,” he added.

Al Tayer said that the RTA was reliant on the media in publicizing its campaigns and he hoped the money would act as a cash injection to the company. The deal comes as the RTA announced that only six per cent of the population currently use public transport–buses, abras and taxis. The authority has invested Dh3 billion in a new fleet of buses and it is hoped that the figure will rise to 13 per cent by 2015.

It is believed that a further 17 per cent will use the Dubai Metro when it is launched. The tie-up with AMG will contribute to achieving those figures, Al Tayer said.

Al Sayegh added, “We have always

recorded viewers’ comments and passed them to RTA officials. The RTA are the ones who suggested this for the purpose of improving services.”

Al Tayer mentioned that the decision to tie up with AMG came in response to large advertising expenses elsewhere.

“We were spending a lot every year on advertising in many different newspapers and we thought that this was a cheaper way to do it,” he added. However, he denied that the deal meant that other newspapers would get less advertising from RTA. “The deal was struck with AMG without a tender being put out for other companies,” Al Tayer confirmed.

Egypt: Canon Launches New Additions to the imagePRESS Production Print Range The new products were presented at the Alwan Canon event held in Cairo Canon in association with ETCO, Canon’s Business Solutions Partner in Egypt, announced the launch of its new additions to the imagePRESS series in Egypt. The new range was launched as part of the ‘Alwan Canon’ event that was held on 7th March at the Fairmont Towers Hotel, Heliopolis, Cairo. Speakers at the event included Adel Hana, CEO of ETCO; Naoshi Yamada, Director, Canon Business Solutions, Canon ME; Ayman Aly, Product Manager, Professional Print CBS Dept., Canon ME; Sami Hana, Head of Professional Printing Department, ETCO Egypt; and Dr. George Simonian, Professor of Print Media, Helwan University, Egypt.

The company emphasized that the launch of the new imagePRESS products such as the imagePRESS C1+ will offer production print customers further reason to invest in

digital technology to increase the breadth, attractiveness and profitability of their product offerings.

Based on the highly successful imagePRESS C1 print engine, the C1+ introduces new technology that includes a revolutionary 5th ‘clear toner’. The ‘extra toner’ allows for striking effects such as Watermarks, Metallic highlights, Spot and Reverse Spot coating to be created, all from the one digital printing device.

Ayman Aly, Product Manager, Professional Print CBS Dept., Canon ME, said, “Canon is introducing the imagePRESS C1+ to the Egyptian market as a unique technology to help printers differentiate themselves from the competition and to bring higher value products and services into their product offering.”

“The C1+ is truly revolutionary in terms of both its technology and

its applications. The C1+, along with the whole imagePRESS range is testament to Canon’s commitment to the industry and our goal to establish Canon as a key player across the Production Print market,” added Aly. In addition to the C1+, ‘Alwan Canon’ also highlighted the imagePRESS C7000VP digital production press.

See the latest technologies at the

GULF PACK EXHIBITION AIRPORT EXPO CENTRE – DUBAI 6 - 9 APRIL 2009 Learn about:

INNOVATIONS IN PACKAGING AND CONVERTING » USING AS MEDIA YOU OWN » PRODUCTPACKAGING MANUFACTURING TECHNIQUES IN FAST MOVING CONSUMER GOODS » TRENDS INAND PRESS TECHNOLOGY » NEW OPPORTUNITIES LABEL CONVERTERS » OPPORTUNITIES IN THEFORLOGISTICS MARKET » Hear from the market leaders with speakers from Unilever, Tetrapak, Mecca Cola, IMPZ, DCCI, DHL and others

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and Gulf Pack Exhibition can really make a difference to your business, and are free to attend. To find out how, and to register please visit

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Palestine: Printing & Publishing Syndicate Holds Workshop for Women Committee Coordinators The workshop stressed upon the importance of education and training for women and their role at sub-syndicates

The Syndicate of Printing, Publishing and Media Labourers organized a workshop, with the participation of women’s committee coordinators at sub-syndicates in the northern provinces, and was held at the Palestinian-Danish Education Center in Ramallah.

The workshop, which was held under the patronage of the American Center for International Labour Solidarity, was attended by Shah Saad, General Secretary of Palestine’s Labourers Syndicate Union; Amna Al-Reemawi, Chairman of Women’s department at the Union; and Ali Al Santrisi, Chairman of the General Syndicate for Printing, Publishing & Media Labourers.

In his opening speech, Saad stressed upon the importance of women’s role at sub-syndicates and

the importance of organizing and educating them in order to enable them to defend their rights and participate strongly in the labour market.

He explained that the union is paying more attention to education and training, adding that it is endeavouring, in association with Arab and International unions, to deploy a large number of educational projects in developing the skills of syndicate members and labourers in various fields.

Ali Al Santrisi highlighted the importance of women’s organizations in the fields of printing, publishing and media, and promotion of collective working deals that would organize women’s work in media establishments. He stressed upon the role of education in lifting up printing and publishing labourers’ awareness in order to preserve their health and safety at printing presses, where chemical substances and inks are used extensively. He asked the participating coordinators of the women’s committees to achieve the workshop’s goals and form a permanent communication mechanism that would allow the exchange of news and information and increase the number of female members in the syndicate.

Abla Masrooja, Program Man-

ager in Palestine for the American Center for International Labour Solidarity, explained that syndicalistic work during previous times, especially for women, was much more difficult as compared to that nowadays, as syndicate sectors did not have the motive, and because Palestinian syndicate woman today are very active at both local and international levels. She added that the center constantly supports the activities of the general syndicate.

Amna Al-Reemawi discussed the concept of the syndicalistic organization and its importance to women. Syndicalistic trainer Ebraim Thweib explained that effective communication can provide the members with the needed knowledge and develop their skills.

The workshop was concluded with a thank-you speech by Ghada Abu Ghalyoun, women department’s coordinator at the general syndicate, in which she thanked the general secretary, members of the general secretariat and members of the executive committee for attending and supporting the workshop. She also thanked the American Center for International Labour Solidarity for patronizing the syndicate’s activities, and the Palestinian-Danish Education Center for hosting the event.

Middle East: Precede Eyes Region’s Digital Signage Potential

ME Printer April 2009

The Chinese manufacturer of OWV and SAV films is offering a wide range of products for the rapidly growing advertising market in the region

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Hangzhou Precede One Way Vision Film Manufacturing Co., manufacturer of the Precede One Way Vision (OWV) and Self Adhesive Vinyl (SAV) films, is offering its range of environmentally and highly efficient products for the Middle East markets.

According to industry speculation, digital signage in the Middle East is likely to grow substantially over the

next three years. Vehicle wrapping and window decoration is expected to grow more and more popular.

The company adopts advanced numerical control punching and laminating machines, which not only improve production efficiency significantly but also ensure high quality. Precede OWV films are environment-friendly, have good

ink absorption, does not have glue remaining, is easily removable and has a longer life.

By adopting excellent PVC films, pure wood pulp liners, and completely transferable glue, Precede SAV films offer vivid images with no water waves and are totally removable. Moreover, they come with 3 years durability.

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UAE: H20 Concepts Consolidates Position with Increased Sales The company sold several machines during SGI 2009

Khaled Gamal, H2O Concept’s Division Manager for office products

H2O Concepts, the Dubai branch of Hoshan Trading FZE, has announced impressive sales figures amid slowing global demand.

The company has seen exceptional demand in the region for the Mutoh Blizzard range of mild solvent printers; the Mutoh large format blizzard is preferred, particularly by small sign printers who seek versatility for larger operations and want to extend capacity while retaining flexibility. The Muton Blizzard Eco large format printer, which is the world’s fastest Eco solvent ultra printer,

has print speeds up to 40 square meters per hour; the printer is being marketed as ideal for users who do not wish to perform daily maintenance prefer to use the Blizzard in regular office environments without forced ventilation or air purification.

Furthermore, for the past year, the company has been focusing on marketing the Caldera RIP software for large format printing.

Commenting on the outcome of the company’s participation at the SGI exhibition, Khaled Gamal, H2O Concept’s Division Manager for Office Products, says, “The response was overwhelming. The show reflected the potential of the Middle East market and its resilience to the crisis. We received a large number of visitors from all over the region, especially from Egypt and Lebanon. We were surprised at our sales figures, especially considering the current crisis, which has caused some panic in the industry. We’re focusing more on one of our biggest markets, Saudi Arabia.”

He adds, “The signage market is booming at a rapid pace that printers who once focused on indoor are considering entering the growing outdoor market. Several low-budget machines have facilitated the entry of new players as well as increased the competition in the market.”

Gamal strongly believes that maintaining one-to-one relationships with customers is integral to achieving the overall business strategy for the region. “New customers form only 10% of our client base; however, the remaining are our loyal clients with whom we have maintained healthy relationships over the years,” says Gamal.

H2O Concepts is the distributor for Mutoh (Japan) large format digital printing solutions, Xerox (USA) indoor digital printing solutions, Hexis vinyl, Royal Sovereign laminators and industry consumables. The company has expanded across the GCC through dealerships in Qatar, Kuwait, Egypt, and Saudi Arabia.

Egypt: Youssef Allam & Co. Organizes Seminar on Printing Quality Monitoring Systems The event was held in association with US manufacturer X-Rite

ME Printer April 2009

Youssef Allam & Co. recently organized a technical seminar in association with X-Rite Co., a US manufacturer of measurement tools that are used to monitor printing quality during all the stages of printing production. The event, which was

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attended by more than 70 specialists from private and government printing presses, was inaugurated with a welcome speech by Fawzi Al Sa’ee, Sales Manager of Pre-press Technical Equipment at Youssef Allam Co., and Wolfgang Renier, Application Specialist at X-Rite Co. Following a general introduction of the company, Renier gave an insight into X-Rite’s various products, such as specialized systems used in measuring films, plates, inks and prints.

He highlighted the IntelliTrax Auto Scanning System, which can perform automatic colour measurement on printing plates that are printed in litho offset sheetfed printing. He explained that the automated scanning system can be used as a colour management tool for printing sheets within 15 seconds, adding that the

system comes in two types: ITD, which is used for measuring ink density, and ITS, which is used for measur-ing colours as well as densities.

Furthermore, the system is available in various sizes ranging from 508 to 1651 millimeters in width.

Reiner indicated that the system’s measurement speed ranges from 50 to 58 millimeter per second, and that the highest thickness of paper that it can accept is 0.762 millimeters. All readings and meas-urements are displayed on a 17-inch screen.

Ayman Taha, Training Engineer of Prepress Technical Equipment Phases at Youssef Allam Co, demon-strated the new system and its software.

The seminar was concluded with a demonstration by Fawzi Al Sa’ee about Heidelberg’s latest offerings in CTP systems.

4x1 to 6x2 cylinder formats Heatset, coldset or combined Up to 80,000 cph New automated features and configurations

Lasting impressions With over 600 units sold and 10 years of service, the Goss Uniliner速 press has been re-styled and improved to meet a market in constant evolution. New features have been added for greater flexibility, faster job changes, enhanced productivity and simplified operation. 速

ME Printer April 2009

www.gossinternational.com

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KSA: Jas Fabrics Studio Organizes Unique Exhibition on Fabric Printing The ‘Art of Fabrics’ was held at Al Alamiya Gallery in Jeddah

ME Printer April 2009

From left to right: Samia & April

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Jas Fabrics Studio, a Saudi-based digital textile printing company, recently organized a one-of-akind show in Jeddah, titled ‘Art of Fabrics,’ which showcased a wide portfolio of products such as furniture with printed fabrics, grand scale wall hangings and framed fabric paintings. The ten-day event was held at Al Alamiya Gallery in Jeddah, and the inauguration was presided over by Princess Sita bint Abdullah Bin Abdul Aziz.

April Tosch-Jamjoom, Operations Manager, Jas Fabrics Studio, says, “This was our second event at Al Alamiya. Such an event was very necessary because our studio is not open to the public. Our clients visit us by appointment. The exhibition was a good opportunity to showcase and promote our products.”

She adds, “The response from the visitors was terrific. In terms of sales, we were very happy with the results

as we received several orders for customized fabric products.”

Commenting on the demand for textile digital printing in the Saudi Market, Jamjoum explains, “We have to create the demand ourselves. We are the only ones in the Gulf who have this type of studio; the customer takes an active role in the creation of their fabrics. It adds a very personal touch to their projects. Whether the fabrics are for home decor, or wedding and event décor, each print we create tells a story in that the client participates in the experience of creating it.”

She adds, “The process of creation adds a new, very personal dimension. It isn’t just a matter of the client going in to a shop and purchasing fabric. With our clients, it’s more like choosing a piece of art.

So we like to distinguish ourselves from typical fabric stores, and this is reflected in our pricing. Although

we don’t consider our services to be expensive, they are not affordable to many people. It’s just the nature of the beast. All the raw materials are imported, there is lots of waste, and the process is very time consuming and involves a lot of labor.

In addition, many of our pieces are often hand embellished with semi-precious stones, beads and embroidery. So the end product is absolutely a one-of-a-kind piece, but it’s pricey.”

Jas Fabrics Studio, formerly known as Ann Meredith, was established in 2002. With only 18 such digital textile printing companies in the world, the company is the first and only business of its kind in the Middle-East. Initially created to serve interior decorators, Jas Fabrics has expanded into serving clothing designers, wedding planners and establishments dealing with VIP corporate gifts and promotions.

UAE: Izumi Solutions Inks HP Scitex Printer Deal with Seventh Spectrum in Qatar The XL1500 will be an addition to the company’s wide product portfolio Izumi Solutions, the official partner for HP’s graphic arts products, is supplying a new HP Scitex XL1500 large format printer to Seventh Spectrum Control P in Doha, Qatar.

The deal was signed during the recent Sign and Graphics Imaging 2009 exhibition.

The 3-metre 8-column XL1500 printer will be an addition to the company’s wide product portfolio.

Izumi Solutions previously provided Seventh Spectrum Control P’s large format printers including the HP Scitex 5-metre 8-column printer, HP Designjet 9000 and HP Designjet 5500.

“Seventh Spectrum has been our client for more than three years now and we have been providing them with the best large format printers including our after sales services. This year during the Sign & Graphics Exhibition, Seventh Spectrum has showed again

their trust in Izumi by purchasing the HP XL1500 printer,” said Walid Amin, GM, Izumi Solutions.

The HP Scitex XL1500 offers easy switching between four, six and eight colours, long-lasting vibrant colour, fine text, zero gaps between files, and a high quality-to-speed ratio. The HP Scitex XL1500 is also flexible in printing on any size, format or media, enabling to produce high-quality products.

“We invested in the HP Scitex XL1500 to enhance our product quality, as well as to give us an advantage within the market in terms of quality and time. With the rising demands in signage and outdoor advertising in Qatar, the HP digital printing machine gives us the market advantage in our production. During three years of doing business with Izumi, we have always been assured of quality 24-hour after sales service and

professional support provided by their sales and technical staff,” said Mahmoud Darwish, Managing Director, Seventh Spectrum Control P. Based in Doha, Qatar, Seventh Spectrum Control P is an advertising and digital printing solution provider for all types of indoor and outdoor applications.

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Middle East: Ad Spend in 2008 Rise by 18 Percent UAE claims largest advertising market share with 3.1 billion dollars Media, content and technology research specialists Ipsos MediaCT has announced the advertising expenditures in the Middle East for the period 2007–2008.

The Middle East shows a consistent growth reminiscent of previous years growing by around 18% from $9 billion to $11 billion from 2007 to 2008, as compared to $7 billion to $9 billion in the earlier year. This consistent growth shows that the market is yet to feel the brunt of the global financial crisis.

As expected, T.V. continued to take

the lions-share of the advertising expenditure, now securely mirroring the advertising patterns in the more advanced advertising markets of North America and Western Europe.

T.V. accounted for 46% of all spend, taking a giant slice of the pie of close to $5.2 billion. This was followed by press, outdoor, radio, and with cinema taking the last place.

In terms of ad spend by geographical region, PanArab advertising continued to dominate the charts with a healthy $4.3 billion. In terms of individual countries, the UAE

continued to get the biggest share with $3.1 billion in advertising, with KSA trailing a close second.

Finally, sector specific advertising continued to be dominated by the real estate sector, with spending in that sector close to $1.7 billion. Simultaneously, this sector garnered the largest growth from 2007 to 2008 from 750 million to its current status. The Health and Beauty sector came second with total expenditure of $1.2 billion in 2008.

Palestine: Hamas Launches Newspaper in Gaza The first edition of Al-Ra’i was rolled out on 5th March 2009 The Hamas-run de facto government in Gaza released a new official newspaper called Al-Ra’i (The Opinion) on 5 March 2009. The 12-page newspaper (four in colour, eight in black and white) is now being produced once a week, but its publishers intend to expand it into a daily. The first edition, distributed

for free in Gaza, contains an exclusive interview with de facto Prime Minister Isma’il Haniyah and an article about Sa’id Siyam, the interior minister who was assassinated by Israel in January. The newspaper’s administration says they have several correspondents gathering news and information in Gaza and

the West Bank, in addition to a team of editors and other employees. The director of the de facto government media office, Hasan Abu-Hashish, said that all government agencies and ministries have ensured their cooperation and support for the newly launched paper.

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HIFLEX Combines MIS and Web2Print Solutions Technology with Apple iPhone Portal The first-of-its-kind technology offers remote access to Estimate, CRM, JDF and JMF feedback from production machinery via the Internet Hiflex, an international software provider that develops sophisticated solutions for the print and media industry, is combining the leading edge technology of their MIS and Web2Print solutions with their new Hiflex iPhone Portal. This technology is the first-of-its-kind in the world as it provides remote access to Estimate, CRM (Customer Relationship Management), and JMF feedback from production machinery via the Internet.

Key personnel within a print organization now have mobile access to critical information within the Hiflex MIS via the iPhone. This allows instant and remote creation of quotations, customer visit reports and real-time monitoring of production status while travelling on business or away from the office.

The practical benefits are obvious.

The sales representatives of a print facility can immediately respond to and deliver quotation requests to their customers while in the field, using an

iPhone and a web connection.

The world of mobile capabilities encompasses CRM (Customer Relationship Management) and the HIFLEX customer database respectively, as well as online estimate and JDF/JMF-feedback from production. Data from the customer database may be accessed at any time. Customer data may be used, modified or entered. Individual visit reports can be created. Multiple data handling or laborious processes of data synchronisation are completely avoided. Additionally, online estimating allows the creation of qualified quotes that can be sent out via email plus PDF attachment. The system allows the automatic estimation of more than 300,000 print products including custom sized formats. Even realtime scheduling can be retrieved while on the move and the production status displayed via JDF/JMFfeedback from press and postpress systems and equipment.

UAE: Bin Mansour Printing Invests in Heidelberg SM CD 102

ME Printer April 2009

The company is broadening its commercial printing portfolio

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Abu Dhabi-based Bin Mansour Printing Press announced that it has invested in a Heidelberg Speedmaster CD102-4. Speaking to ME Printer about the company’s recent acquisition, Refat Abu Arja, General Manager of Bin Mansour Printing Press, said, “We have ordered the CD 102-4 press from Heidelberg because we feel that their products are among the best available in the market. We will use this machine to print commercial jobs, such as brochures, magazines,

school books and so on.”

He added, “The majority of machines we have at our press are from Heidelberg. Also, we use one printing machine from MAN Roland.”

Bin Mansour Printing Press, which was established in 1987, is based in Abu Dhabi. In addition, the company has a sales office in Dubai and an agent in Jordan. “We cater to various customers in the GCC region and in other Middle Eastern countries,” said Abu Arja.

Commenting on the demand for printing services amid the financial crisis, Abu Arja said, “There has been a slight impact of the global financial crises on the local market.

But since our main customers are banks and governmental establishments, we haven’t seen any serious drop in the demand on our printing services. I guess the only market which has been deeply affected by the global downturn is the real estate market.”

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

UAE: Literary Festival Concludes with Poetry Evening Dedicated to the Late Mahmoud Darwish The inaugural edition of the event was held from 26 February to 1 March 2009 The Emirates Airline International Festival of Literature (EAIFL) was held in Dubai from 26 February to 1 March 2009, allowing writers from different countries to engage in dialogues with each other and the diverse audience in the city. The festival encompassed a range of interesting topics: raising awareness of Arabic writing; Arab literature through the translators’ eyes; women writing from the Arab world; the impact of literary prizes on writers and readers and so on. Over 60 authors from more than 20 countries, and across a wide range of genres, were brought together in Dubai’s Festival City.

The festival culminated in a celebration of the poetry of Mahmoud Darwish-one of the best-loved of Arabic poets, who had been greatly involved in planning the festival but died in

August 2008. Simon Armitage, Carol Ann Duffy and John Agard were some of the poets who read a selection of his work.

It was clearly noted that Darwish’s audience in English comprises not only a foreign multi-ethnic and multi-culture audience, but also Arabs. As for the readings, they were from Darwish’s poems, and each poet read his poetry from what appeared to be approaching the humanitarian issues that were addressed by Darwish in his poems.

Activities of the festival were concluded on the final day with a tour to a selected group of schools in Dubai by a number of Arab and foreign authors in order to promote and encourage reading.

EAIFL is the first literary Festival in the Middle East celebrating the world of books with over 50 events featuring authors whose

books range from some of the finest contemporary literary fiction to inspirational lifestyle titles, via the magical worlds of children’s, fantasy and science fiction writing.

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Events

Dubai: HP launches Dr. Printer Campaign in the Middle East Experts underline the growing importance of colour printing for small and medium size businesses in the Middle East during the economic slowdown

ME Printer April 2009

HP Middle East in partnership with regional experts and leaders in the regional colour and document management scene launched the Dr. Printer campaign, an educational road show to support small and medium businesses (SMBs) in document and image management. The one-day event, which was held on 11th March 2009 at the Fairmont Hotel in Dubai, underlined the growing importance of colour printing & in-house marketing and communication for SMBs in the Middle East during the economic slowdown.

The event was commenced with a speech by Dr. Raymond H. Hamden, a Clinical & Forensic Psychologist at the Human Relations Institute, and a leading key opinion leader in the Dr. Printer campaign. In his speech, Dr Hamden stressed that using colour is a more effective and efficient way to communicate, especially for SMBs that have little or no marketing and communication resources in place. He added that colour captures an audience’s attention and adds visual impact to corporate presentations and reports, and that it gives professional appearance and differentiates documents and a company’s image from the competition.

“Imagine the world without colour. It is almost impossible.

Colour, a word so simple and easy to understand, yet so dynamic in its effect, has made an enormous impact over time on the way the world conducts business. When

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used correctly, colour has the ability to invoke emotion, spark ideas, create impressions and ultimately distinguish one company, product or individual from the next. It is interesting to see that colour traditions are not yet fully integrated into the way SMBs work in the region. Despite colour being a part of our everyday lives, in the workplace we are still heavily reliant on black and white as a means of business communication and this must change,” he said.

According to recent studies, the number of SMBs in the region has grown at a record pace, especially after the introduction of free zones and legislative changes allowing full ownership for expatriates.

SMBs are accounting for 99% of all businesses and two thirds of employment in Europe and almost 70% in the region. Local governments are recognizing the growing power of SMBs and their impact in being the driving force behind the region’s economy, generating between 40% and 50% of the gross domestic product (GDP).

“The SMB working environment is characterized by multitasking, doing more with less, and a reliance on in-house resources to maintain and generate revenues, principals which are becoming increasingly vital in the current economic climate. Printing is one of the most important pillars of daily business activity, especially with colour printing becoming more important since marketing and communication of SMBs are

done in-house. Our new Office Jet Pro 8500 is designed to be an integral part of document and image management solution for SMBs while bringing the cost of colour printing down,” said Narish Kumar, Inkjet & Web Solutions Product Manager at HP Middle East.

Many studies have confirmed that printed colour documents improve readers’ absorption of the information by 40 percent, learning from 55 to 78 percent, and comprehension by 73 percent. A research conducted by the Secretariat of the Seoul International Colour Expo documented that 92.6 percent of the decision makers said that they put most importance on visual factors when purchasing products. Only 5.6 percent said that the feeling associated with touch was most important. Hearing and smell each drew 0.9 percent.

When asked to approximate the importance of colour when buying products, 84.7 percent of the total respondents think that colour accounts for more than half among the various factors responsible for choosing products.

“With the help of HP Scalable Print Technology, we are now able to deliver printers that offer record-breaking speeds and high-precision results. In the Western world, printing for SMBs is done through managed print services or printing shops.

However due to growing traffic, weather conditions and the costs involved, most SMBs in the region prefer to have it done in-house.

Our HP Officejet Pro 8500 delivers high-performance printing with professional colour quality and up to 50 percent lower colour cost per page,” added Kumar.

Additionally, HP has developed the Marketing Impressions Portal, an online destination designed as a one-stop shop to help small businesses market and grow their business and interact with others through an online community, tools, guides and templates.

Egypt: PETRA Promotes Project Goals through Seminar The event was aimed at introducing the TVET reform project and addressing the importance of labour training to presses and local compa

From left to right: Ahmad Atef Chairman of the Egyptian Printing Industries Chamber Mohamad Helal Executive Manager of the TVET Project Hamdy El Kobeisy Executive Manager of PETRA

Printing & Advertising Partnership (PETRA), one of the Technical and Vocational Education & Training (TVET) Reform project’s emerging companies, organized a seminar titled ‘The 1st Discussion Seminar’, attended by several press owners in Egypt. According to the organizers, the event was aimed at introducing the project’s goals and addressing the importance of labour training to presses and local companies.

During the seminar, Mohammed Hilal, Executive Manager of the TVET reform project, explained the nature of the project and its goals.

Furthermore, Ahmed Atef, Chairman of the Egyptian Chamber of Printing Industries, highlighted in his speech the importance of the project to the

local printing industry.

The seminar saw the announcement of PETRA’s willingness to organize 52 short-term training courses, which will cover the entire levels and technologies of the printing & advertising industries. The courses are expected to take place in April & May 2009. Also, a documentary film on the history of printing in Egypt was screened, followed by a speech from PETRA’s CEO, Hamdy Kobaisy, in which he explained the project’s future plans and activities. The seminar was concluded with a luncheon, at which the participants discussed the project’s nature and its importance in developing Egypt’s printing and advertising industries.

It is worth mentioning that PETRA

allows business owners to search, locate and satisfy their requirements of skilled labour, and to implement various solutions so as to increase their competing abilities. The aims of the PETRA project include: supply of skilled labour for printing presses; preparation of state-of-the-art training programs; development of vocational training institutes and secondary industrial schools; training employees; completion of training equipment and software; in addition to the insertion of modern tools for electronic education through stimulators; adopting commutative training systems between printing presses and training centers, and helping to establish training managements at printing presses.

Egypt: Cairo to Host Paper Middle East Exhibition 2009 The International Exhibition for paper, paperboard, tissue and converting industry will be held from 3 to 5 October 2009 event will seek to shed light on the latest technologies in paper, paperboard, tissue and converting industry and all related manufacturing machinery and other equipment, offering a unique opportunity to learn about new techniques and methods to improve operations and profits.

The event will host hundreds of companies displaying their range of products, facilitating interactions among visitors and manufacturers

of finished goods, equipment and machinery. Products on display will include household and writing paper, photographic paper, coated/uncoated paper, sticker paper, waste and recycled paper and so on, in addition to paper chemicals and adhesives. Technologies such as water treatment, waste management, pulping and fiber treatment and data acquisition will be highlighted.

ME Printer April 2009

Paper Middle East Exhibition 2009, the largest annual meeting for the Middle East and North Africa (MENA) paper industries, will be held in Egypt at Cairo International Fair Ground from 3 to 5 October 2009, for market leaders, manufacturers, converters, distributors, and traders from all over the world within the paper and converting industry to present their products in front of a target audience from across the region. The 3-day-long

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Events

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UAE: Dubai Hosts Second Arab Stamp Exhibition 17 Arab countries showcased unique stamps worth 1 million dirhams

Unique stamps from seventeen Arab countries were showcased under one roof at the second Arab Stamp Exhibition organized by Emirates Post and Emirates Philatelic Association at Wafi Centre, Dubai, from March 5 to 9, 2009.

The exhibition, which coincided with the centenary celebrations of Emirates Post, one of the oldest postal corporations in the region, saw participation from nine philatelic associations from Arab countries, ten stamp dealers, and more than 5,000 visitors from various Arab countries.

Two leading specialist printers of stamps–Carters of France and Eastern Printers of Bahrain–participated in the exhibition.

The event was inaugurated by HH Sheikh Majid Bin Mohammed Al Maktoum, Chairman of Dubai Committee for Culture and Arts,

with the attendance of Abdullah Al Dabboos, CEO of Emirates Post Holding Group. During his visit, Sheikh Majid was accompanied by Mohammed Al Mur, Vice-Chairman of Dubai Committee for Culture and Arts; Ebrahim Bin Karam, Executive Manager of Emirates Post; and Manie’ Al Suwaidi, Chairman of the organizing committee, in addition to several Emirates Post officials and a large crowd of philatelic fans from around the world.

Sheikh Majid was briefed on the items on display among the pavilions of postal corporations from UAE, Bahrain, Oman, Qatar, Saudi Arabia, Kuwait, Iraq, Algeria, Syria, Egypt, Morocco, Yemen, Jordan, Palestine, Somalia, Sudan, and Djibouti.

He also listened to a briefing on the history of philately in Dubai and was introduced to the oldest collection

of stamps from Abu Dhabi. At the end of his visit, Sheikh Majid received two memorial gifts presented to him

by Abdullah Al Dabboos of Emirates Post Holding Group, and Abdullah Khoory, Chairman of Emirates Philatelic Association.

Al Dabboos lauded the UAE Government’s and people’s endeavour to enhance the mutual cooperation among Arab countries, adding that the success of the event was evidence for such efforts.

Ebrahim Bin Karram commented, “This exhibition was held for the first time in the UAE. It was organized inline with the 100th anniversary of the Emirates Post. What’s new this year is that the number of participants from inside and outside has increased, and the exhibition hosted a number of lectures aimed at boosting the hobby of stamp collection.”

Khoory said that exhibition was held to enhance the culture and hobby of stamp collection, which highlights the history and culture of each country, adding that the exhibition has provided the participants and visitors an opportunity to see rare and valuable stamps from various parts of the Arab world, and a chance to collect many of them.

It is worthwhile mentioning that the value of stamps displayed during the exhibition was worth 1 million dirhams, 130 of which sold to 96 stamp-collectors and dealers. The total sales generated was worth around 710,000 dirhams.

Jordan: Seminar on Commercial labels Forgery Control Held

ME Printer April 2009

The event addressed the need for regulations to punish violators

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The Jordan Society of Reserving Creativity organized a seminar on how to control forgery of commercial labels. The event, which saw the participation of several employees of the food and medical establishments for quality control and members of the criminal investigation departments, was held in the Jordanian capital of Amman.

Youssef Al Haj Hassan, Member of the Boarding Committee of the society, said that the absence of departments to monitor the work of commercial printers, and the lack of regulations that could punish violators, has increased the forgery of commercial labels. He added that in 2005, the Jordan Society of Reserving Creativity managed to locate six forgery

cases in which two of them had been repeated by the same press.

According to Hassan, the number of unregistered commercial presses in Jordan is more than 500, which he says are not controlled by any department, and most of which are operating in printing forged labels that are used in fake food and medical products.

Syria: Press Zoom 2009 The printing technology exhibition, held from 11 to 15 March, showcased used printing equipment for the first time The Fourth International Exhibition for Printing Technology and Equipment, Press Zoom 2009, was held from 11 to 15 March 2009 at the New Exhibition City in Damascus, Syria.

The show, which was held under the patronage of Dr. Amer Husni Lutfi,Minister of Economy and Trade, saw the participation of more than 45 local and international companies specialized in all types of printing techniques.

In addition to a showcase of the latest printing equipment, used equipment were displayed for the first time, because the Syrian government allowed the import of used presses and production lines. The list of products that were on display included the latest offerings in printing and packaging, such as machines for printing, binding, packaging and zincograph; printing cylinders, folding silicon thermal cylinders, and chrome ink heads, in addition to state-of-the-art laser equipment

used in the design and manufacturing of printing molds and so on.

Khaled Salloota, the Minister of Economy’s Assistant who represented the minister at the opening ceremony, stressed upon the importance of the event’s specialty and its role in providing the printing industry with constantly-developing technologies.

He indicated that the various offerings would provide vast choices to industrial specialists, allowing them to choose whatever suits them in a competitive environment.

Loay Al Anbari, General Manager of Al Shorouq Company for Exhibitions and Trading, the organizer of Press Zoom 2009, said that the show was highly specialized. He said, “we received exhibitors from several countries such as Germany, Turkey and Egypt, as well as from Syrian companies that are the agents of foreign companies. Also, several local manufacturers of printing machines

and components participated.”

Al Anbari indicated that in addition to the latest and new technologies, the highlight of the show was the display of used equipment for the first time in its history, which he said would create a competitive environment among exhibitors, adding that the winner will always be the customer who will be offered with many options.

Come October meet the BEST and deal with the BIGGEST

Buyers and Industry experts from entire Middle East, GCC, India, Pakistan & African Countries will visit the region’s only focused exhibition for PAPER, CONVERTING, NON-WOVEN & TISSUE industry.

Paper Arabia 2009 presents the perfect opportunity for the Paper Suppliers, Paper Mills, equipment, machinery and services providers to reach the PAPER and its allied markets in Middle East, Africa, and Indian sub-continent.

Paper Arabia will be the platform for showcasing the latest technologies and trend to highly potential or prospective Buyers. Host City Dubai is ideally located serving the markets of Middle East, Asian and African region.

ME Printer April 2009

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Snapshot Economy in Crisis

TO MAKE THE

BESTOF TIMES

WORSTOF TIMES OUT OF THE

ME Printer April 2009

As the economic slowdown deepens and the order books are contracted printers in the region are struggling to get on with their lives. In this article Rod Hayes oers some good suggestions that will help them endure the crisis

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The French revolution broke out in 1789 and festered on with a great deal of unpleasantness for all and sundry for many years. Charles Dickens a noted English author commented in one of his stories that it was the best of times and it was the worst of times. It probably was, certainly for a few opportunists and people who chose to be swept up in the political ďŹ re of the times but for the great masses it was life as usual, the harvest had to be brought in, the long winter months to be endured.

There is a vast economic revolution taking place at present: how dierent will it be to those events of 200 odd

years ago? The rolling tumbrels will take away the chairman of Lehman Brothers and any of the other leaders of giant investment banks. Their heads will not be severed by a guillotine, but they will be dispatched to an outer darkness as pariahs for the rest of their lives.

All of which leaves the rest of us to get on with our lives, to continue doing business as near as practical to that which we are familiar. In other words, to make the best of times out of what could be the worst of times.

Any printer trading in the advanced economies for more than 20 years will have experienced the ups and downs of economic fortunes and have developed cop-

around; your order book has contracted, would you buy stock for jobs that you don’t yet have? Another aspect to consider is the extent to which economic activity has slumped, and one example will suffice. Volvo Trucks in the last quarter of 2007 had orders for 41,970 trucks, for 2008 last quarter orders totalled 115.

As a step to getting on with your life, protect all your lines of credit; both those which you have and those that you issue. If for example you extend to customers three months to pay their accounts, you must have in cash or in some intrinsically liquid form the equivalent of this amount. If you don’t, you will become an economic statistic. If you are wise and it is possible, you should have double this amount. If you don’t have the equivalent of three months turnover in cash, but have it by way of bank overdraft be very wary for generally a bank can foreclose at anytime it chooses. The spirit of reasonableness doesn’t enter into it. If it thinks the asset it is holding is under threat it will make a move.

But because the link between price and value has been turned on its head, the banks are not quite so ready this time around to seize assets quite as extravagantly as they may have done in the past. If you can run your business under terms contracted with your bank then there is a good chance they will leave you alone. To be on the safe side though, keep a much more diligent eye on the credit you extend and try to avoid having more than 10% of your income generated from one specific client.

Some presumptions when planning for the next year or two need to be made. Even if the gloom doesn’t materialise, your business will be the stronger for having done so. Think of the exercise as an investment decision and the first should be as follows; presume that over the next year, your overheads will stay the same, but your income will drop by 20%. The next step then is to set some goals to make sure your outgoings

Is our economy going nowhere?

ME Printer April 2009

ing mechanisms. The time to act is now and it is hoped that this article will contain some ideas developed from experiences gained from almost 40 years spent in the printing industry. Don’t be fooled into thinking The Emirates will be shielded by world events, a characteristic of this down turn is that it is the first real economic blip since globalisation began in earnest 10-15 years ago. The economies operating in the Middle East depend heavily on intense involvement with Western economies and what affects the US and Europe will impact significantly in the Emirates, it may take time but it will come so don’t waste this inertial pause.

If your experience in printing, whether as an owner/operator (i.e. Printer) or by way of employment has been less than 10 years, be prepared for a pretty hard and at times a fairly nasty learning curve. There are some natural lessons to be learnt from the past and these should be implemented as quickly as possible, but there are also some distinctively different aspects this time around for which the precedents are starting to slip from today’s collective memory.

An understanding of how world economies are now different may help a Printer to frame your future actions.

A useful site to begin to appreciate why banks have had to merge or consolidate can be found at http://www. bbc.co.uk/blogs/thereporters/robertpeston/ . A huge slab of perceived wealth has disappeared out of the world’s economy, partly because it never existed and partly because the established sense of a relationship between price and value has been lost. To help grasp this point, if you as a printing business use significant quantities of 135gsm gloss art and early in 2008 built up a buffer stock of some months usage as a shield against rising prices and still have this buffer to hand, its value is not the price you paid for it, but only what you or your bankers could get for it on the open market under forced sale conditions. Now turn the perspective

37

Snapshot Economy in Crisis

ME Printer April 2009

Having a one eyed doll on your desk doesn’t half concentrate the mind!

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are related to your income. A slightly simplistic approach is to say to yourself: ‘I am going to find 20 ways to reduce my costs.’ Don’t sit down and try and make a list of things to do to achieve this, but just take an A4 piece of paper and list the numbers 1-20 down the left hand side.

Next borrow an idea from the Japanese. When they have a task to achieve or a wish to fulfil many will turn to a Daruma doll. This little paper mache figure only has one eye; sit it on your desk and the single eye will be a constant reminder that you have set a goal of finding twenty distinct ways to reduce overheads. The doll has no religious significance and once the listing has been achieved you can paint in the other eye and the doll is now complete. Having a one eyed doll on your desk doesn’t half concentrate the mind!

What is the best way to fill out your blank list? Keep it simple, even an elephant can be eaten as long as it is done a mouthful at a time, Every morning walk in to the factory with a deliberate goal of finding just one specific thing that can result in reduced overheads and look to the little things first.

In parallel with your efforts, right from the start involve the staff comprehensively in the project; form a house committee and appoint one of their numbers to

source or field ideas from amongst themselves. Do so with a carrot and stick approach. On one hand, If they realise that their job may be in jeopardy if the savings aren’t made they are more likely to be zealous, but make it clear than a portion of savings generated will go in to a pot to be paid as a bonus. Take on board even the most trivial of ideas; it could be using both sides of the paper on the copying machine, for the object is to change the mindset and a concept of where the responsibilities to save lay.

On your morning round look at everything – windows open or closed? Cool night air may postpone how soon air conditioning needs to come on, pipe heat generated by equipment outside, rather than crank up the air conditioning.

Installing humidifiers to run in tandem with air conditioning, this can result in significantly reduced energy bills for humidifiers have a pronounced cooling effect.

Computers or plate lines left on standby? Turn them off when going home or install a timer, install infrared sensors to turn lights off when no one is in the room, Use energy flow metres to see where energy is being consumed and check that it is typical for the equipment being run. A controller can be installed at the point where your electricity supply enters your switchboard; a utility supplier is obliged to supply

power within agreed range e.g. 240 volts at 50 hertz. This is the rate at which you pay, even if a machine only draws 180 volts when running.

With such a controller your energy bill can drop by as much as 22% as it reduces the flow of power to a level which is required or demanded.

The list of little things that can be done is endless and will vary from printshop to printshop, but no business will grow by cutting costs, you must also look at the income side and this is a time to be proactive; just like inward electricity is it possible to iron out the highs and lows of income. Most printers have busy times and have staff to cope with these surges, but if the work load could be evened out some of the staff could be directed elsewhere.

Plot your monthly work load, discuss with those clients who have specific deadlines incentives to shift them to a time that suits you.

Surprisingly what often happens when this is done is that more work is created; the money saved by the client, particularly if he is depended on printing for his income, will be spent on a project that wasn’t seeing the light of day because the revenue wasn’t available.

Once you have your list of 20 items completed, colour in the doll’s eye.

Then get another one and start a list of ideas for taking advantage of the down turn, numbering from one to forty should be good for starters.

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In focus

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Education

There has been a contraction in the number of printing colleges and training centers around the world. Should governments intervene and bail them out or is it just another sign of times that should follow its natural course?

tors is also a benefit from which everyone gains and so the government should pay for this as well.

But why stop at doctors? Why not extend the government’s remit on education to real estate salesmen, investment bankers, shifty lawyers and heaven forbid-printers?

An individual when facing up to the realities of adulthood can either waste this early foundation or put an extensive educational investment to good use. Given the free agency an individual enjoys once he or she reaches the teenage years, is there any real or valid reason why market forces shouldn’t

should be carried out without fear, bias or favour, but what has never been clear is when governmental responsibility should end and Abraham Lincoln’s maxim should step in.

The debate on this is endless; to have everyone able to read and write is a benefit to society as a whole. It could be argued that educating people to become doc-

ME Printer April 2009

Abraham Lincoln had it right when he said that the government should not do for the people what they should do for themselves. One responsibility a government has that is virtually beyond dispute is this: ensuring that our young people are able to read and write to a standard that equips them to cope with the stresses of adulthood. It is widely accepted that this task

take over the responsibility of providing further education? After all, people adopt a career path for their own benefit; any contribution a career path will make to society is hardly on a list of priorities.

It was generally considered, until about 10 to 15 years ago, that the government had a role to play in promoting training, and most western countries had well established post secondary educational colleges focused on providing training in trade skills, particularly printing, engineering and trades requiring certification on safety grounds.

However, the past decade has seen the numbers of attendance at printing-related colleges and academies tumble; if it wasn’t for the number of fee paying students from Africa and the Middle East, the UK college system may well have collapsed completely.

Is there any real or valid reason why market forces shouldn’t take over the responsibility of providing further education?

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In focus

ME Printer April 2009

A classical economic dilemma has evolved; the fewer the pupils, the higher is the cost of educating them

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Education A classical economic dilemma has evolved; the fewer the pupils, the higher is the cost of educating them.

This has prompted the government to review budgets and create a much stronger mindset, ensuring that those who receive benefits pay. In addition, changes in technology make it almost impossible for a college to source sufficient capital to finance the latest equipment without support from the industry. All these factors indicate that the number of colleges with dedicated printing departments in the UK could be numbered.

What lessons are there to be learnt for aspiring regions such as the Middle East from this significant turnaround in less than a generation? Because there has been a contraction in the number of colleges, it doesn’t automatically follow that training has been neglected or is no longer required. The demand for print continues to be strong and doesn’t appear to be under threat from the In-

ternet or any other media source, and although margins are tight, the industry is buoyant, productive and holding on to its share of GDP. In terms of turnover, print still represents Europe’s fifth or sixth ranking industry in terms of revenue generated. Yet this is not the image the industry paints of itself. Vested self interest is playing a part; the stridency and histrionics emanating from many of our printing industry leaders and educators would have an outsider holding to the view that our industry is nearing collapse, unable to attract young people to an industry that is close to being overwhelmed by the Internet.

The college system is struggling because the system hasn’t kept pace with the changing needs; the contraction that has taken place over the past 20 years is quite easily explained. The college system was strong when a printer had to learn to manually set ducts, alter image length, shift spectral hue to accommodate indifferent colour separations and strike his own ink and water balance; all tasks and concepts are unknown to most of today’s printers. The students then would have acquired skills via an apprenticeship scheme. In addition, most of the presses used were two-colour machines such as the Heidelberg Sorm and Sord Z and the Roland Reckords.

Adding a further tier of complexity to training issues, for every minder on a press, there would have been at least two workers carrying out repro tasks. It is clear that 10-15 people were working in the industry, carrying out tasks that require barely a couple of workers today, and yet, the productivity per individual employed today is up by at least four to six times.

We can see then that the knowledge required by an individual to operate a printing press or run a fold stitch and trim line has shifted from being in his head and hands and into the machine he is operating; however, this doesn’t mean that the need for training has disappeared, not at all. The training required is of a different

nature and so must be carried out in a different manner. And that really is where the debate is focused.

If the skills formerly required to operate graphic arts equipment have been automated into a press or bindery equipment, does it follow that the manufacturers should have an increasing role to play in education?

George Clarke, Managing Director of Heidelberg UK, when interviewed on this topic didn’t quite see it this way: “It is the changing nature of training that is needed to be addressed not whether the manufacturers have a greater or lesser role to play,” he says. “We used to see printers who were already apprenticed and going through ‘the system,’ but now the questions our trainers are being asked to address are much more basic, even down to what is a blanket.”

Mr Clarke is keen to emphasize that although the number of colleges (or perhaps ‘Academies’ is a better word to use) has dropped, the effectiveness of their curriculum may have improved. Students from all over the world, for example, can enroll now for online modules at institutions such as the London College of Print and Communications (http://www.lcc.arts.ac.uk/) or the Leeds College of Technology (http://www.lct.ac.uk/). These educational organizations quite willingly modify training modules to suit regional needs and provide individuals with personal tutors; depending on circumstances, students can attend day or week release courses. In the case of heatset web and gravure printers, tutors conduct training or examinations on the shop floor or make arrangements that suit local or regional needs. Nothing is rigidly set; there is a fluidity and evolutionary element about such processes.

This is where press manufacturers can play a vigorous supporting role.

However, many question the overall integrity of any training offered by a specific press manufacturer, the suggestion being that any training will be slanted in favour of the manufacturer’s products.

Even if this is the case, are presses so different that someone trained to competently run a Speedmaster SM 74 is so thick that he will not transfer the knowledge gained to be able to operate a KBA 106 or Roland 500?

It is worth noting that although a motor car varies from manufacturer to manufacturer, the manner in which it is driven and steered is fundamentally the same. Whether a car has four cylinders or eight is in no way related to how the car is driven; this applies to conventional presses as well. This is not quite the case with digital, but here the issue is not much associated with training, but how the machine is used within a business model.

With heatset, web and newspaper presses, training takes a somewhat different role. The complexity and the huge capital cost relative to the number of operators and the immense importance of deadlines means that it is vital that owners and publishers such as Gulf News have their own internal schemes that are structured, taking in to account remote, offline support from dedicated training providers such as the press manufacturer.

Printing newspapers is a tricky business and Gulf News recognizes this and conducts tests and audits regularly to see that the various applications are working in sync with one another. “From the front end

through to the mailroom, we must ensure that our house standards are being adhered to and to ensure this we have a vigorous maintenance and training program,” says Dean Du Toit, Senior Production Manager, Al Nisr Publishing.

Here lies a lesson for printers in The Middle East. In Europe, major printers or even any printing house with serious long term ambitions will have a programme of in-house training; self-serving perhaps, but it does ensure that most members of staff are multi-skilled, ensuring anyone leaving or is ill, backup is in place. A further initiative found in the UK that demonstrates how much training has moved away from the moribund college structure can be found at http://www. investorsinpeople.co.uk/Pages/ Home.aspx.

The Investors in People Standard will provide a framework to help improve the way a business is run by raising the quality of the contributions offered by the staff, and the Standard recognizes that they will be met in a way that suits an individual business. Perhaps the most important thing to be recognized

is the subtle shift that has been taking place over the past decade.

Training to operate equipment is becoming regarded as an onsite activity, and to this end, an owner of a printing business in Europe has a wide suite of options available to carry out the task of training. Not an unreasonable stance one would think, after all it is he who ultimately will benefit if he has a team of well trained staff.

What has also changed in Europe and what still has yet to be fully learnt in the Middle East is that training is now accepted as a long term, business-strategic investment.

Gone is the feeling that money is wasted on training up an individual given he will then move on with his enhanced skills for the benefit of another printer who is less enlightened. Certainly this can and does happen, but the trained individual quickly realizes that a firm that doesn’t have long-term strategies for raising the skills of staff is not a good long-term prospect. Such firms tend to operate in a margin driven market sector and are brittle and are subject to fluctuations in demand and pricing.

The Investors in People Standard will provide a framework to help improve the way a business is run by raising the quality of the contributions offered by the staff

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Exhibition

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Gulf Pack & Gulf Print

All eyes will be on the Middle East as one of the biggest shows for the printing, graphics and labeling industries is set to open doors this month

In continuation to our coverage of the countdown to the Gulf Print and Gulf Pack exhibitions, to be held at the Dubai Airport Expo Center from 6 to 9 April 2009, this second part of the preshow report looks at the participation of several leading players from the region and across the globe. This year’s event will have a larger number of exhibitors showcasing products over an exhibition floor space that has increased by 9 percent. In comparison to the previous edition of the event, this year has seen a 23 percent increase in preshow registrations, and 26 percent of the participants are first-time exhibitors.

Sue Rothwell, Group Event Director, Fairs and Exhibitions, Organizers of the Gulf Print and Gulf Pack exhibitions, says, “I am delighted with the support we received from the market for this year’s events. Despite the challenging times that we are all working in, this support is testament to the long term potential and commitment within the region. There are exciting times ahead for all with new technology driving the markets forward, and we are extremely excited by not only the breadth and variety of the exhibitors we have at the events this year, but also the pre registration we have received for the Thought Leadership Conference. There is a real thirst for knowledge and information in the region, and the answers can all be found at Gulf Print, and Gulf Pack 2009 in April.”

Sue Rothwell Group Event Director Fairs & Exhibitions

CANON The imagePRESS 1135 uses the same core architecture of the successful imagePRESS C7000VP and delivers phenomenal tonal graduation and sharp, crisp lines and fonts to bring monochrome digital production into a whole new league.

Canon will also reveal for the first time in the Middle East the imagePRESS C1+, the industry’s first light production digital printer to use a revolutionary fifth clear toner that can create amazing effects including metallic accents, watermarks, spot and reverse spot coating all within the device.

“Canon is introducing the imagePRESS C1+ to the Middle East market as a unique technology to help printers differentiate their product offering and bring higher value services to their customers. This will help them to not only retain and increase their customer base but also offer printed products with a significant added value,” adds van Santen.

Canon will be hosting a series of insightful seminars and workshops. A panel of renowned industry professionals will discuss key findings from ‘The Insight Report: Digital Printing Directions’, researched and written by Professor Emeritus Frank Romano of the Rochester Institute of

ME Printer April 2009

Canon, in its largest ever participation in Gulf Print, will showcase its latest Production Print Solutions along with hosting a series of dedicated production print seminars.

The seminars will see industry experts examine how the integration of Digital technology into the Production Print space is not only a competitive necessity but also a clear strategy in building competitive advantage and product differentiation for Print Service Providers in these current economic conditions.

“As an innovator in digital Production Print, it is natural for Canon to have a massive presence at such an important and dedicated Production Print event.

Through our participation at Gulf Print, Canon will provide the regional professional print industry with a range of new technologies, workflow solutions and tangible, value-adding business opportunities to allow our customers to stand out from the crowd and add significant extra value to their business,” says Nicholas van Santen, Business Solutions Marketing Manager, Canon Middle East.

Canon will showcase the imagePRESS 1135 Monochrome High production Digital Press at Gulf Print.

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Gulf Pack & Gulf Print Technology. This report will be launched in the Middle East exclusively by Canon at Gulf Print 2009.

The seminar titled, Trends & Opportunities: The Future Directions of Digital Print will deliver extensive value to professional printers who are looking to come to terms with and prosper within the new realities and

challenges facing the printing industry.

The Panel will consist of Dr George Nubar Simonian, Professor of Print at Halwan University, Cairo; Geoff Hobbin, Marketing Manager Production Solutions, Canon Europe, London; and Ayman Aly, Production Solutions Marketing Manager, Canon Middle East, Dubai.

HP HP will be showcasing the Designjet Z6100, Designjet Z3200 and Designjet 130. The Designjet Z6100 is targeted at print service providers, photo production labs as well as architectural, engineering and GIS firms looking to reduce their turnaround time and produce high-impact, high-quality indoor applications with accurate, repeatable and long-lasting colour, including in-store graphics, photo/fine art prints, drawings, maps and renders. The Designjet Z3200 is for professional photographers, digital fine artists, print service providers, graphic designers, and pre-press professionals who want to create gallery-quality prints, portraits, limited editions, albums, art reproductions, large-format designs and proofs, easily, consistently and cost-effectively. The

Designjet 130 is aimed at graphic designers who need exceptional image quality and colour fidelity to print comps, layouts, mock-ups and proofs without the expense of outsourcing. Professional photographers can create brilliant, photo-quality prints that resist fading longer than traditionally processed photos and pre-press experts can produce proofs with stable colours in under an hour.

George Semaan, LFP Business Manager, Large Format Printing Professional Solutions-HP Designjet & LF Supplies, Middle East Region, says, “This show has always attracted a large number of professionals from the industry and remains among the most ideal venues for closing important deals and introducing new products.”

GSS GSS International will be showcasing the DGI Polajet PS-3204DX Large Format Digital Printing machine, and GMP Pioneer 8000 BC Thermal Lamination machine.

The PS-3204DX is designed on DOD Piezo Electric Technology and comes with 8 print heads. The 4-colour printer has a maximum resolution of 630x720 dpi and

supports a maximum printing width of 3.2 meters. The GMP Pioneer 8000 BC is fully automated for high-sided lamination and performs coating with a maximum speed of 70 meters a minute; other features include a maximum plate size of 1100x800 mm and paper thickness ranging from 120 to 400 grams.

HONAZ Honaz will be demonstrating a full range of ink jet products, including a range of Xaar Printheads, Copytrax CD/DVD printers, large format printers and Sorveh CMYK inks. The new 3.2 meter wide format printer, the Roadrunner 3208, runs at a speed of 168 m2/hr and prints with a resolution of 720 dpi. The printer uses the Xaar range of printheads. Another highlight with be the CD Printer, a manual printer that prints 6 cds in one single pass for only 2 1/2 mins.

In addition, inkjet printers for printing and coding solutions will be showcased, including the Prodigit range of printers. The Prodigit 18 can print up to 6 lines; the

printer has a touchscreen LCD and and it is easy to use.

It can print any type of logo, barcode and text in two languages, English and Arabic.

Ghasem Moradi, General Manager, says, “We are expecting a significant boost in our sales and to attract a larger number of customers. This event will still continue to provide a good venue for exhibitors like us in terms of launching our new products and services, in addition to serving a platform for strengthening brand awareness and enabling us in meet our existing clients and new customers.”

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SABBAGH ENGINEERING ESTABLISHMENT

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Syrian-based Sabbagh Engineering, a manufacturer of filling and packaging machines, will be promoting vertical form-fill-seal machines, with weighing, volumetric, or screw filling systems for liquid and solid foods; filling and packaging machines for liquid and solid chemicals; horizontal packaging machines, shrink wrapping machines, multi-head weighing systems, integrated production lines, mixing lines, date coding

machines, pallet wrapping machines, and carton sealing machines.

The Rex Pack 1S, an electric volume filling and packaging machine, supports high production capacity, up to 120 bags/minute, and is designed to fill all kinds of granules. It comes with optional accessories such as in-feed/out-feed conveyor, date coder, flat bottom forming device, gas flushing, and vacuum.

XINGRAPHICS Xingraphics, which is based in China and dedicated to the development, manufacture, sales and services of CTP plates, will bring its latest thermal CTP technology to both distributors and end-users. The company will demonstrate at booth C380 its FIT series of digital

plates. FIT Eco plate, which is a true alternative to other chemistry-free or processless thermal plates on the market, will also be demonstrated on a Screen device at the Xingraphics stand.

QI PRESS CONTROLS Q.I. Press Controls will demonstrate how they can help printers reduce paper waste and shorten make-ready times without compromising their customary high product quality. At booth E328, the company will present its complete product range of innovative, intelligent and high-tech solutions, ranging from solutions for colour and cut-off register and colour density control to the Air Bustle Device for automatic fan-out compensation.

Kamiel van Riel, Head of Sales of Q.I. Press Controls, says, “The printing industry in the Middle East is one of the few markets that is still showing annual growth, of which offset printing continues to enjoy a major share.

However to maintain this growth they need to deal with

the same apparent contradiction as any other printing house around the world: the increasing demand for quality and speed on one hand and the need for cost reduction on the other. Every Q.I. Press Controls system is designed to generate substantial reductions in both costs and paper waste while stabilizing the quality of your printing process at the highest level” He adds, “The features shared by all Q.I. Press Controls’ solutions, such as high automation, low energy consumption, minimal maintenance and the latest state of the art in remote maintenance, make a valuable contribution to reducing expenditure on human and operating resources. Payback times often less than one year are possible and has been proven in the market.”

PRIME UV Prime UV will be introducing a new generation of UV dryers designed for food packaging converters and printers, at booth C425. Engineered specifically for installation on CI flexo presses running flexible films, Prime UV’s new Perfect-Cure UV lamp system guarantees complete cure of UV inks and coating at speeds over 2000 fpm.

The new Perfect-Cure Prime UV lamp system is de-

signed to easily fit between color units on a CI press, and to install inline after the UV varnish application.

The new FPA approval of UV chemistries for direct food contact has led to increased interest by all converters serving the food packaging industry. The company will be promoting Prime UV curing systems as an environmentally ‘green’ technology and a solution to eliminate all expenses on natural gas.

EUROPEAN ROTOGRAVURE ASSOCIATION The European Rotogravure Association (ERA), a leading international organization of the gravure industry with 110 members from Europe and overseas, including printers, cylinder engravers, suppliers of equipment and materials, and print buyers, will be present at

stand W520j. The non-profit organization will also present two half-hour workshops in the associated Thought Leadership Conference, titled ‘Gravure for strong brands’ on day 2 and ‘Gravure technical update’ on day 3.

PULSE ROLL LABEL PRODUCTS actively networking with exhibiting companies and visitors with a view to establishing a team of distributors for Pulse products throughout the region.”

Recent developments from Pulse include SFLEX, a high-performance, UV flexo silver ink formulated to provide optimized pigment stability, long-term gloss retention properties, and brilliance while reducing anilox volume.

“Today’s printers are under pressure to supply high, stand-alone graphic impact, and metallic ink is one

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UK Ink manufacturer Pulse Roll Label Products will introduce its range of UV inks to the Middle East label printing industry. The company’s portfolio includes UV and water-based inks, coatings, and adhesives for the label printing industry as well as special effect inks, pressroom products and cleaning solutions.

“This is our first exhibition in the region and combines Gulf Print, Gulf Pack and the Label Summit Middle East so is an excellent venue in which to expand our activities,” says Gary Seward, Managing Director. “We will be

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Exhibition

Gulf Pack & Gulf Print way of achieving this,” says Seward. “With SFLEX, we have addressed brightness and over-printability issues, as well as the tendency for pigment from silver inks to settle out in the tray. SFLEX has been subject to extensive trials that have proved its pigment stability, gloss retention and reduction in anilox volume. It has also passed the climate test, demonstrating exceptional long-term stability at higher temperatures. This will enable our customers to both safely store and print with this product in locations with elevated temperatures.”

The company recently developed a UV flexo release varnish for peel and read booklet labels. The new UV flexo formulation of its EL165 system is an alternative technology as most varnishes for peel and read use the more expensive cationic technology. “EL165 is

around 20% less costly and eliminates the danger of free radical contamination, making it easier to handle press side,” explains Seward.

Also new in this range is the ELO95, a super matt, UV flexo varnish formulated to eliminate foaming. “The primary drawback of many matt varnishes has been the tendency of foaming and thickening in the ink tray,” says Seward. “This thickening is caused by the size of the matt particles that are collected in the tray during the print run. ELO95 eliminates this problem due to a special manufacturing technique and formulation that keeps the matt particles fully in suspension. EL095 is foil blockable and over-printable, and the smoothness of the matt surface lends itself to hot and cold foiling and enables packers to vacuum apply labels.

LEONARDUS Leonardus, a company specialized in the production of holographic material for packaging market and anti counterfeiting industries, will be exhibiting its products at stand 324. The company offers personalized holograms and holographic labels, numbered progressively on demand, supplied in reels and packed in sealed envelopes.

Leonardus follows the entire production cycle in its own internal structure, starting from Master’s generation in

laser laboratory, through electro-forming, embossing, adhesive coating and to the die-cutting process. The finished product is supplied in reels or sheets, depending on customer’s demand.

The company will also promote its offerings in the categories of holographic polyester and polypropylene films, self- adhesive materials for labels and stickers and films laminated to board for paper industries and converters.

CROWN BEVCAN Crown Bevcan Europe & Middle East, a business unit of Crown Holdings, will present its range of innovative beverage packaging solutions at stand number C200.

The company will highlight its two-piece slim and traditional aluminum beverage cans, high quality print technique, range of novel ink finishes and SuperEnd beverage ends.

Crown’s high quality print technology is designed to reproduce and enhance detailed images such as faces, fruit and fine text on beverage cans. High quality print considerably extends the traditional studio print reproduction process, creating superior printing of complex images on beverage cans.

Another focus will be Crown’s expanded range of novel ink finishes which add excitement to packaging, engage consumers at point of purchase and expand the branding possibilities on beverage

products. The new finishes, which include Color Change, Tactile, Soft Touch, Matt, Thermochromic, Pearlescent, UV Light and Glow in the Dark, can add flair to beverage cans. They create impact on the store shelves because of their unique look and feel and provide a powerful promotional tool perfect for a variety of occasions.

The company will also showcase its SuperEnd beverage ends which use 10% less metal than standard ends, leading to source reduction, substantial environmental gains, significant energy savings and an improved drinking experience for consumers. SuperEnd beverage ends also feature a distinctive message or “billboard” area for marketers to print brand logos, special messages and co-branding promotions, instant win campaigns or to communicate with consumers about issues such as recycling.

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SEPAS INK AND PRINT

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Sepas Ink and Print, which designs, produces and distributes pad and screen printing machines and their peripherals, will be revealing a new range of machinery, including a state-of-the-art screen printing machine, which can print on a wide range of media, and a pad printing machine. The screen printing machine can perform high-quality printing on glass, plastic, metal, and paper, in addition to flat surfaces, round objects and oval-shaped media; this has increased its applications and popularity in the perfume, and pharmaceutical industries. The pad printing machine

offers sharp printing quality and facilitates adjustment of the accuracy by using a silicon rubber pad and steel printing plates. Both single colour and two colour pad printing machines will be on display.

Other products include a heat transfer machine (hot stamping machine), which uses a cylindrical heat transfer device to transfer a wide variety of shiny colorful foil. The foil printing is performed on versatile media such as round, oval and flat glass bottles, and all types of plastic, metal and paper. The foils are available in shiny or matt gold and silver metallic.

HIGH TECHNOLOGY OF BLOWING High Technology of Blowing (HTS), a French company specialized in manufacturing PET blowing machines will be presenting for the first time in Dubai its new range of PET blowing machines.

HTS has designed New ELS, a range of innovative blowing machines that the company claims will guarantee operational costs savings, as well as performance level and bottle quality optimization. Modular in conception, ELS is a scalable and polyvalent equipment, designed to be adapt to the most constraining sector industrialists’ demands, allowing the re-use of existing moulds from other machines. Reducing the quantity of moving mechanical parts has led to increased reli-

ability, and pre-forms stretching using linear electromagnetic motors has increased cycle speed. Improved stretch rod control, from start point to end point, has allowed speed variations according to the applicable programme.

The New ELS machines are controlled by a latestgeneration PC-based system with Ethernet or Wifi connectivity, according to needs. The touch screen provides unmatched ease of use and operation. With guaranteed 98% output and a discard rate below 1%, the New ELS range is positioned as a reference in terms of blowing, simultaneously aiming at productivity, quality, cost-savings and versatility.

DUNES GRAPHIC DESIGN Dunes Graphic, a design, branding and solutions company, will be presenting at booth W520H its offerings in packaging development and design and its range of services covering all types of packaging, and every facet of the design and production process– from initial market audits, consumer research and evaluation, to brand positioning & identity, to name generation and final on-shelf pack designs. The company will also be highlighting its specialty in below-the-line (BTL) point-of-sale materials, retail marketing consultancy, retail store design, layout and signage services.

“Dunes is able to provide packaging consultancy services that are the equal of the best agencies in Europe

or the USA-both creatively and technically,” added Clive Howard, Dunes’ General Manager. “We provide the same level of service & expertise that our clients are accustomed to in their domestic markets.”

Ammar Wahbeh, Managing Partner, adds, “Today, more than ever before, how your product ‘speaks’ to the consumer, and the investment you put into developing and delivering the right brand messages at the point of purchase is paramount to your sales success.

Gulf Pack will enable us to extend our reach in this region and our aim to work with more and more locally based companies to offer world-class packaging design services.”

CMEC INTERNATIONAL EXHIBITION CO. CMEC International Exhibition Co., Ltd, a fully independent subsidiary of China National Machinery and Equipment Import and Export Corporation, is organizing more than 60 professional companies, nearly 200 Chinese exhibitors over an area of more than 1000 sqm to participate in Gulf Pack & Print 2009. The China pavilion is being set up to facilitate interaction with Chinese exhibitors. CMEC has been participating in Gulf Pack & Print since the event began, and the organization has been the sole agent in China for five consecutive years.

Products on display will include the latest in packing

machines, pouch dispensers, pouch loaders to printing machines, ink cleaners, dampening water circulators and so on.

Li Mingming, CMEC, says, “We are sure that we can pass through the financial crisis as long as we work together. Also, CMEC has a very good relationship with the organizer at present, and in future, the company will enhance the mutual communication and cooperation in width as well as in depth to improve the quality of our services and advance Gulf Pack & Print to a more predominant and influential event.”

GENERAL PLASTICS available in 100% bio-degradable paper; MASTERFIX–a heavy duty bag closing machine for twistband; TIEFIXclip–a range of clipbands; MINICLIPPER–a universal and versatile pneumatic clipper; CLIX–high-security seals; GeNET–a range of high-quality nets for protection and packaging; and GePACK–plastic caps and closures for the pharmaceutical industry.

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

ME Printer April 2009

The Italian specialists in closures, ties and sealing systems for pharmaceuticals, food packaging and agriculture will be presenting its range of tying systems, closures, seals and nets. The company will showcase the following products: TIEFIX-twist–a highly effective and convenient solution to close bags tightly. The twist tie is reusable and

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Gulf Pack & Gulf Print

GULF PACK/ GULF PRINT CONFERENCE DAY ONE, 6th April 2009 GULF PRINT AND GULF PACK Gulfpack/Gulfprint Conference 06 Apr 2009 09:30-10:00

Registration/coffee

10:00-10:05

Chairman’s opening remarks Martha Stone, World Association of Newspapers

10:05-10:35

Gulf Printing & Packaging Market - An IMPZ Perspective Saeed Al Falasi, International Media Production Zone

10:35-11:05

What do the Innovations in the Printing Industry mean to you?

Barbara Pellow, Infotrends

11:05-12:00

The Importance of Education and Training for Printing and Packaging Operators within the GCC Region Prof. Dr Rajendrakumar Anayath, Print Media Academy, Heidelberg, India

12:00-14:00

Exhibition Visit

Afternoon Chairperson - Barb Pellow, Group Director, Production Services, InfoTrends 14:00-14:30

A Regional Perspective on the Newspaper and Publishing Industries’ Growth in the GCC and the Vision for the Future Ahmad Bin Hassan al Shaikh, Modern Printing Press

14:30-15:00

World Digital Media Trends Martha Stone, World Association of Newspapers

15:00-15:30

We will hear from Francis about the Newspaper industry in the Region Francis Matthew, Al Nisr Group

15:30-16:30

What does the future hold for Book Publishers Simon Juden, The Publishers Association

16:30-17:00

Isobel Abulhour, Magrudy Enterprises LLC

17:00-17:30

Exhibition Visit

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Exhibitor Workshops Room A

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09:30-10:00

Registration/coffee

11:00-11:30

Grandinnovations

11:30-12:00

The fast track to an online future-Wood Wing Smart Publishing Solutions Pierre Hame, WoodWing

12:00-14:00

Exhibition Visit

Afternoon Education and Training Workshops 14:00-16:00

Total Quality Management in the Graphic Arts Industry (Including statistical applications, six sigma) Prof. Dr Rajendrakumar Anayath, Print Media Academy, Heidelberg, India

16:00-17:30

Exhibition Visit

Exhibitor Workshops Room B Morning Exhibitor Workshops 09:30-10:00

Registration/coffee

11:00-12:00

Trends and Opportunities: The Future Directions of Digital Print Dr. George Nubar Simonian, Nubar Printing House, Cairo, Egypt Ayman Aly, Canon, David Preskett, Canon

12:00-14:00

Exhibition Visit

Exhibitor Workshops 14:00-15:00

Efficiency in Colour Management George Semaan, Hewlett-Packard

15:00-16:00

The Opportunity for Production Digital Printing How to Take Advantage Now John Cable, Xerox

16:00-17:00

OTR Machinery Systems Edgar Bou Kheir, Indevco

DAY TWO, 7th April 2009 GULF PRINT AND GULF PACK Gulfpack/Gulfprint Conference 07 Apr 2009 09:30-10:00

Registration/coffee

10:00-10:05

Chairman’s Opening Remarks Barbara Pellow, Infotrends

10:05-10:35

‘Innovations in Product and Manufacturing Techniques in FMCG: the Manufacturer’s Story’ Mehmood Khan, Unilever

10:35-11:05

Innovations in Packaging, Past Present and Future’ Martin Fejk, Tetrapak

11:05-11:35

Innovations in Product and Manufacturing Tawfik Al-Mathlouthi, Mecca World Cola Group

11:35-11:55

Business Innovation in Challenging Times Ralph J. Nappi, CAE, NPES and GASC

12:00-14:00

Exhibition Visit

14:00-16:00

Green Innovations and Regulations across the Printing and Packaging World’ Barbara Pellow, Infotrends Martha Stone, World Association of Newspapers Simon Juden, The Publishers Association Gillian Foster, Dubai Chamber Centre for Responsible Business Robert de Leon, Papers Worldwide

16:00-17:30

Exhibition Visit

Exhibitor Workshops Room A Morning Exhibitor Workshops BOBST Group Solutions Moez Jebali, BOBST Group Solutions, Africa and ME Hagop-Manual Tavitian, BOBST Group Solutions, Africa and ME

10:30-11:00

Gravure for Strong Brands James Siever, European Rotogravure Association (ERA)

11:00-11:30

Azura TS

11:30-12:30

Digital Book Production Dragan Volic, Muller Martini Marketing AG

12:30-13:00

The Benefits of a Good ERP/MIS System Paul Cooper, Technique MIS

Afternoon Education and Training Workshops 14:00-16:00

The new industry convergence and its impact on the future of print media Prof. Dr Rajendrakumar Anayath, Print Media Academy, Heidelberg, India

ME Printer April 2009

09:30-10:30

51

Exhibition

Gulf Pack & Gulf Print Exhibitor Workshops Room B Morning Exhibitor Workshops 10:00-10:30

Pre-print Technology Edgar Bou Kheir, Indevco

10:30-11:00

ppi – The Complete One-Source Publishing Solution Christian Finder, Dynagraph

11:00-12:00

The Use of X-Ray Inspection Systems in Manufacturing Industries Tim Ansell, Al Thika

12:00-13:00

Print Automation: The Key to Increasing Profitability Joe Rouhana, Xerox

Afternoon Session 14:00-15:00

Trends and Opportunities: The Future Directions of Digital Print Dr. George Nubar Simonian, Nubar Printing House, Cairo, Egypt Ayman Aly, Canon David Preskett, Canon

15:00-16:00

HP Professional Pantone Emulation George Semaan, Hewlett-Packard

ME Printer April 2009

DAY THREE, 8th April 2009 GULF PRINT AND GULF PACK Gulfpack/Gulfprint Conference 08 Apr 2009 Label Summit

52

09:30-10:00

Registration/coffee

09:30-10:00

Innovations and the Future of the Labels Industry Andy Thomas, Labels & Labelling

10:00-10:30

Opportunities in the Label Industry and Global Overview of Trends Roger Pellow, Tarsus Group

10:30-11:00

Trends in Narrow Web Press Technology - Panel Session Chairperson: Andy Thomas, Labels & Labelling Gallus, Heidelberg Markus Knott, Martin Automatic Wim Zoomer, Stork Beata Zdobnowska, Heraeus

11:00-11:30

Digital printing - Panel Session Chairperson: Andy Thomas, Labels & Labelling -, Xeikon Dilip Shar, Nilpeter David Riley, Primera

11:30-12:00

New opportunites for label converters (panel session).

Chairperson: Roger Pellow, Tarsus Group John Dawson, Pac Man Walter D’Hooghe, Esko Artwork Martin Mueller, Meuhlbauer

12:00-14:00

Exhibition Visit

14:00-16:00

Logistics Session Chairperson: Cedwyn Fernandes, University Of Middlesex (Dubai) Dr Rajiv Aserkar, DHL

16:00-17:30

Exhibition Visit

Exhibitor Workshops Room A Morning Exhibitor Workshops 10:00-10:30

Gravure Technical Update James Siever, European Rotogravure Association (ERA)

10:30-12:30

Factors Affecting the Quality of Diemaking and Diecutting Ayman Rafik, Elshrouk

12:30-13:30

Options for High-Volume 4-over-4 Production Thomas Kagemann, KBA Afternoon Education and Training Workshops

14:00-16:00

Knowledge of Security Printing Prof. Dr Rajendrakumar Anayath, Print Media Academy, Heidelberg, India

16:00-16:30

Fujifilm XMF Pure PDF Workflow Mark Ridgeway, Dynagraph

16:30-17:30

Exhibition Visit

Exhibitor Workshops Room B Morning Exhibitor Workshops 10:00-11:00

Colour and Media Calibrations George Semaan, Hewlett-Packard

11:00-12:00

Business Development: How to Grow your Digital Print Business and Maximiise ROI Ian Swarbrick, XL K Ltd (Xerox)

12:00-13:00

Highlighting the VLF - Very Large Format Dr Jeurgen Rautert, Heidelberg

Afternoon Sessions 14:00-14:30

Digital Printing in the Graphic Arts Industry Sean Burgers, Océ Direct Export

14:30-15:30

Brand Protection/Brand Decoration Joachim Koerner, Leonhard Kurz Stiftung & Co. KG, Germany

14:30-15:30

Added Value in Graphics by Hot Stamping Thomas Lorenz, Leonhard Kurz Stiftung & Co. KG, Germany

15:30-16:00

Automated Inspection System increases

The ultimate Middle East printing resource ‫ﺨﺼ‬

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53

Jobs Situations Wanted Graphic Designer Indian Male having 5 years experience as a Graphic Designer.

I expertise are in Adobe, Illustrator, InDesign, Photoshop, Corel Draw, 3D Studio Max, Window & Mac Applications. Having good communication skills seeks for a good opportunity.

Contact: 050-4350487 or E-mail: ev.saheer@gmail.com Web Offset Printer Operator Indian Male having 27 years comprehensive experience in using a wide variety of Web Offset Printing Machines. 17 years of experience when worked with Oriental printing group in Bahrain and presently working with St. Joseph Orphanage Press in Kerala, India.

Having good communication skills seeks for a good opportunity.

Contact: 0091 9895654149 or Email: rvarghese_4633@yahoo.co.in Graphic Designer Indian male with 4 years of relevant experience in Adobe, Illustrator,

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place Tel: +971 4 391 1210 Fax: +971 4 390 9561 classified@meprinter.com

InDesign, Photoshop, Corel

Draw, 3D Studio Max, Window & Mac Applications. Having good communication skills seeks for a good opportunity.

Contact: +968 98065604 e-mail: ksagafoor@gmail.com Production Manager A highly experienced, dynamic and pro-active Printing Professional with strong organizational, motivational and communication skills Having more than 20 years of experience in Web Offsets with thermal & UV techniques and Commercial Printings. Having good communication skills seeks for a good opportunity. Contact: robertpd@emirates.net.ae AVP/Sales Manager A highly experienced, dynamic and pro-active Marketing Professional having 15 years experience of which 12 years in UAE in Publishing industry. Currently on transferable visa working for a reputed publishing house in Dubai. Having good communication skills seeks for a good opportunity.

Contact: gadhoke@hotmail.com or Mobile: 00971 50 9105874 Production / Prepress Manager 35 yrs, BE-Printing, Indian Male, working as Prepress Manager in GCC. 12 yrs of hands-on working experience in Prepress, Newspaper, Commercial Web fed and Sheetfed, Security and Digital Printing is in search for good opportunity. Contact Email: kausik1974@rediffmail.com Graphic Designer Tunisian women, with 14 years

experience in Flexible Packaging Company. Presently Working in Pre-print department, specialist in Photo-engraving steps before engraving cylinders with well qualified and wide knowledge in the Helio-Printing domain.

Expertise in Adobe Photoshop, Illustrator and Art-Pro. Practice good Arabic, French and English seeks for a good opportunity.

For detailed CV Please contact: +216 22 616 180 / E-mail: chema. baklouti@yahoo.fr.

Printing supervisor/ Lithographer/ Typographer Savvas Gavras, Greek, with 12 years of experience as Printing supervisor - Lithographer – Typographer with good knowledge on Printing Procedure (Heidelberg GTO 52 single color and 4 color plus varnish, Alcolor , Heidelberg SPEEDMASTER 52 , 72, and 102 with or without CPC 2 or 4 color and multi color with coater ,with perforation and numbering system, Roland Praktica with alcohol dampening system, 1 & 2 colors, Classic Heidelberg Letterpress for printing, cropping (shaping paper) and numbering) and Cutting Machines (Polar-Mohr EM 76-115 and all previous models, Adast Maxima 82 and all previous models, Perfecta). Have good command of English.

For detailed CV Please Contact: +30 697 2 440 540 / +30 210 49 75 995.

Email: savgav@yahoo.com.

Printing Engineer – Indian Male, Age 34, 9 years experience in Pre- Press & Production department. Presently working as a Production Officer

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

in C.T.P Dept at Info media India Limited (Previously known as Tata Press Limited) Mumbai.

Education Background: “Diploma in Printing Technology” Seeks for the good position. Contact Mobile: +919869369209 / +91982025447.

Email: vivek.nagar2@gmail.com Heidelberg press operator – UK based Heidelberg press operator seeking employment in the Middle East. A fully qualified, apprenticed, sheet-fed litho printer who has 28 years experience in the printing industry. Ideally seeking employment within a Company using modern Heidelberg 102 or 74 SpeedMaster presses.

My personal profile and strengths are as follows:A mechanically inclined, clean and organized printer who is used to working in a fast paced, deadline driven environment. Meticulous in approach with strong communication skills and an excellent eye for detail. Will always Endeavour to produce work quickly and consistently to a high standard.

Excellent references available, written or verbal if required. Contact to Steve at sfbw@hotmail.co.uk Technical Operator – My name is Sameh Sobhy, with more than 6 years experience in the filed of rebuilding of second hand machinery for rotogravure cylinder making and other

service (chemical analyses for plating tanks looking for a good opportunity. Contact - Email: samehkhala@yahoo.com / Tel: 00202 22411238 Stencil Maker – UK based Stencil Maker seeking employment in the Middle East.

Good Experience in the screen print trade for 15 years as a screen printer and stencil maker. Can run machines such as the svecia print master, flatbed, and a 2 colour Sam-x. Has also experience to run a rolt 5 col label printing machine.

Presently working on a stencil maker running a data screen which is the latest technology in stencil making and had also done colour matching and used a guillotine.

Contact to Bob Atreya at bobatreya@aol.co.uk

Email: yasser.farghaly@gmail.com / Contact: +20123210757.

Product Support Engineer Egyptian holder of B.S.C Applied Arts in printing, publishing and packaging with 6 years of experience at major digital printers in Egypt and Libya. Currently working as the product support engineer and sales manager in Prime advertising company in Egypt – the sole agent of Obeikan technical fabrics company in K.S.A – operated Vutek Ultra Vu 2360, Roland FJ50, and Vutek Ultra Vu 3360-4c. Have ability to design on Photoshop, CorelDraw and freehand. Have good command of English.

Contact: + 2 012 29 229 78 / Email: kingnothing_2002@hotmail.com Print Production Manager

Specialist Electrical Engineer 14 years experience Specialist Electrical Engineer for installation and maintenance printing and finishing equipment, specially for Heidelberg products as i was working for 10 years at Heidelberg agency, well trained , world wide experience ,hard worker, like to be a part of team work, logic thinking, also got skills to work for sales or marketing, looking for overseas job preferred at Australia or NZ for an agent , second hand dealer or print shop, contact me on email for detail CV .

Having trouble finding the right employee for your print operations?

43 yrs, Indian Male, Graduate in Printing Technology, with 24 yrs Experience in Offset Printing, Packing and Production Management seeking for a good position.

Contact: vinayaksansare@yahoo. com.au.

Art Director/Senior Designer – I have 10 years of experience in produce Print Materials; looking for a good opportunity especially in Arab Gulf Area for more info please visit http://www.hotandcreative. com. Mobile: +2 012 873 2269.

E-mail:ahmadaljurany@yahoo.com Large Format Printer Operator – Allan G. Ramos, Filipino, looking for a job as a Large Format Printer Operator. Knowledgeable for indoor and outdoor machines, preparing file and knowledge how to use software’s such as Adobe Photoshop, Corel Draw, Illustrator... contact no: 050-7358466 or email at aljanmari@gmail.com Polar Professional Operator.

ME Printer April 2009

Check out our classifieds section or log on to www.meprinter.com/EN/Jobs

Indian Male, Age 44, with more than 15 years experience in as professional cutter polar e and x models and 8 years experience in binding related field, Seeks for good position. Email: a4murali@yahoo.com

55

Remarketed equipment

Production Manager 33 yrs, Indian Male, seeks position of Print Production Manager or any suitable position. Email: kavurusr_75@yahoo.co.in or Contact: +966 551219473.

Fresher to Printing Industry.

Indian Male, University Topper throughout B.E. (Printing Eng) right now looking for a job in printing industry. So please Contact Email: santosh8886@yahoo.co.in.

Vacant Positions

Machine Operator

Remarketed equipment available for sale Heidelberg SORMZ, 2 Colours 52x74 machine, 1999 Model.

Heidelberg SORMZ, 2 Colours 52x74 machine, 1996 Model.

Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1992 Model.

Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1998 Model.

Heidelberg GTO 52-1, Single Colour 36x52 Machine, 1992 Model.

Solby 10 Clamps, perfect binding machines, 1986 Model.

Heidelberg Gulf Est. Mr. Mahmoud Mustafa Remarketed Product Manager P.O.Box 34133 Dubai - UAE Tel +971 4 3477720 Ext. 174 Mob +971 50 424 7080 mahmoud.mustafa@heidelberg.co.ae www.heidelberg.com

Machine Operator for KBA Rapida 104 required for a major print house in Iran.

Excellent remuneration and accommodation offered.

Send resume to Email: info@pdhco.com

A Printing Press in Sharjah, requires candidate for the following: PRINTER (SpeedMaster, GTO) and BINDER / CUTTING MACHINE OPERATOR (ledger binding). Please email detailed CV to: applydxb@yahoo.com SENIOR INDUSTRIAL ELECTRICIAN / ELECTRONICIAN (2 Nos.) With Diploma or Degree in Electrical / Electronics Engineering or specialized training course in web offset printing machines; 5 years experience in web offset printing machines, bookbinding machines (KOLBUS), sheet-fed printing machines (KBA + ROLAND), AC & DC drive controls and factory automation systems based on PLCs, thyristor drives, sensors and convectors; and good knowledge of English. Send CV to, Fax: 00966 4861 5505 / Email: kahmed3006@yahoo.com MECHANICAL TECHNICIAN (1 No.) With Diploma in Mechanical Engineering or specialized training course in web offset printing machines or on bookbinding

machines; 5 years experience in web offset printing machines or automatic bookbinding machines; and good knowledge of English.

Send CV to, Fax: 00966 4861 5505 / Email: kahmed3006@yahoo.com ELECTRONICIAN FOR CTP (1 No.) Qualifications and Experience: With Diploma / Degree in Electronics Engineering. Must have good experience in the maintenance of Heidelberg Supra setter CTP and ESKO CTP. Must be able to troubleshoot and operate the CTP. Send CV to, Fax: 00966 4861 5505 / Email: kahmed3006@yahoo. com Sales Executive, with 5 years UAE experience in the large format digital printing industry, valid UAE D/L, seeks a suitable placement in a related field. Please call 050-3567103.

Machinery for Sale SHEETFED (1) Komori L626 19”x25”, 6 col, PQC, Auto plate clamping, 1992 (machine in production) (2) Planeta Super variant 28”x40”, model- 1985, 2 col. (machine in production) (3) Mitsubishi 2 col., 20”x28”, CPC,Alcohol Damp.

(Machine in production) (4) Komori Kony 2 col, 25”x38”, 1978 (machine in production) WEB OFFSETS (1) GOSS Cutoff-560mm, 2 M+1xCol. Stage+F(SSC)+Tri arm Autopaster, Double width m/c with Harl Simens drive,model- 1986, 2 Nos. (2) Harris N845A Cutoff 560mm, 1xY+2xH+F(RBC III A)+ 3 Hurst 200 SemiAutopaster, 32 pages Tabloid 8 pagesx4 col., 1985 (3) Harris V15D Cutoff-546mm, 4xH+25JF, Pneumatic Hurst Reel STD, Pneumatic autopasterx2, 56 Kw BCH drive, added orient mono unit, can print 4+4 printing & 12 page with 2 col pages, machine overhauled 1997, and

model 1985 (4) Orient Super Cutoff-546mm, 1x3c+4xM+F, 75 HP BCH DC drive, 16 page with 2 col pages, Model -1990, 1x3C+5xM+F, BCH Dc drive Master & Slave 60 HPx2=120HP, 20 pages with 2 pages Col. Model-1990 1x3C+3xM+F, 60 HP DC drive, 12 pages with 2 pages col. model- 1995 All three machines having No pneumatic, no Brushmisht, plate clamp Gripper type, and cutoff 546mm.

(5) Orient Super Cutoff- 578mm, 4 Hi +F (Qrtr fold), overhauled in 2007, m/c in production, model-1995 Cutoff- 578mm, 2Hi+2Hi+F (Qrtr fold with DP), m/c in production (6) Fast 200 Cutoff- 546mm, 4Hi+3xH+F, model- 2003 (7) Fast 300 Cutoff- 560mm, 2x4Hi+F, model- 1996 HEATSET M/Cs (1) Hanthsco Mark 16 Cutoff- 578mm, 5 Units,2

M i d d l e

E a s t

Autopasters (Martin),Ribbon ‘slitor, silicon applicator, Model-1992 (2) Mitsubishi 750Lithopia Cutoff- 546mm, 5 col, model- 1992 (3) , Komori System 35 SII Cutoff- 546mm model-1986 (4) Komori sys35 LR435W Cutoff- 546mm, model- 1985 (5) Komori LR435 Cutoff- 546mm model- 1994 We are having Imagesetters(800V Dolev x2nos), CTPs(Agfa, Scitex), Plate Exposures(protech) also for sale.

For More Details Contact: TARUN & AKHIL MIRROR PRINT & SOLUTIONS Mobile- +91 9421914269 / +91 9868451117 Email- mirrorprint_tv@yahoo.com Plockmatic 100 DocuVac Collating Machine 2001, 8 station, Stitching, folding Nebiolo URANIA die cutting, 1971 120 X 82 cm Heidelberg S-Cylinder, 54 x 72 THEISEN & BONITZ 7 stations, 1988 Heidelberg Kord 1979 ( gray model) Heidelberg S-Cylinder 54x72 THEISEN & BONITZ 7 stations 1988

P r i n t

PLOCKMATIC collator 8 stations + stitching and trimmer GUK Folder K 49/ 4 FE 1988 Stahl Folder K66.4/6KTL-FC2 1988 N+P units for GTO 46, 52 and MO Hohner conomy 25/40 in excellent condition.

Contact : yasin@wanadoo.jo / Phone: 00962 7 95662969

Services & Consumables Camel Bee 3D Solutions A leading 3D Solutions Freelancing Team dealing in 3D Imaging, Animations, Presentations, Advertisements etc. with high professionalism, reasonable and competitive rates.

Please Contact +971 50 5998446 / +971 50 2720325 for more details.

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

Hard Chrome Plating - We Give Extended Life to Your Printing ISO Certified Hard Chrome Plating for all printing rolls with high Professionalism, reasonable and competitive rates. Please Contact at +9714 3474765 and visit us at www.maramimetal.com we give extended life to your printing.

C o m m u n i c a t i o n

Tel: +971 4 391 1210 Fax: +971 4 390 9561 classified@meprinter.com

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‫ﻗﺴﻴﻤﺔ ﺍﺷﺘﺮﺍﻙ‬

.‫ﺍﻟﺮﺟﺎﺀ ﺇﺿﺎﻓﺔ ﺍﺳﻤﻲ ﺇﻟﻰ ﻗﺎﺋﻤﺔ ﺍﳌﺸﺘﺮﻛﲔ ﻟﻌﺎﻡ ﻛﺎﻣﻞ‬ :‫ﺍﳌﺴﻤﻰ ﺍﻟﻮﻇﻴﻔﻲ‬ :‫ﺍﻻﺳﻢ ﺍﻟﻜﺎﻣﻞ‬ :‫ﻧﺸﺎﻁ ﺍﻟﺸﺮﻛﺔ‬

:‫ﺍﺳﻢ ﺍﻟﺸﺮﻛﺔ‬

:‫ﺍﻟﺮﻣﺰ ﺍﻟﺒﺮﻳﺪﻱ‬

:‫ﺍﻟﻌﻨﻮﺍﻥ‬

:‫ﺍﻟﺪﻭﻟﺔ‬

:‫ﺍﻟﻮﻻﻳﺔ‬/‫ﺍﳌﻨﻄﻘﺔ‬

:‫ﺍﳌﺪﻳﻨﺔ‬

:‫ﺻﻨﺪﻭﻕ ﺍﻟﺒﺮﻳﺪ‬

:‫ﻫﺎﺗﻒ ﻧﻘﺎﻝ‬

:‫ﻓﺎﻛﺲ‬

:‫ﺭﻗﻢ ﺍﻟﺘﺤﻮﻳﻠﺔ‬

:‫ﻫﺎﺗﻒ‬

:‫ﺍﳌﻮﻗﻊ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬

:‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬

‫ﻃﺮﻕ ﺍﻟﺪﻓﻊ‬ (‫ )ﻟﻠﻤﺸﺘﺮﻛﲔ ﺩﺍﺧﻞ ﺍﻹﻣﺎﺭﺍﺕ ﻓﻘﻂ‬ME Printer FZ LLC ‫ﺷﻴﻚ ﻣﺼﺮﻓﻲ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ‬

‫ﲢﻮﻳﻞ ﺍﳌﺒﻠﻎ ﻋﺒﺮ ﺍﻟﺒﻨﻚ‬

ME Printer ‫ﺣﻮﺍﻟﺔ ﻣﺼﺮﻓﻴﺔ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ‬

ME Printer FZ LLC- A/C# 0079-183781-001 - Emirates International Bank - Jumeira Branch – Dubai UAE - SWIFT # EBILAEADJUM ‫ ﺍﻟﺒﺤﺮﻳﻦ‬،‫ ﺩﻳﻨﺎﺭ‬١٨ ‫ ﺍﻷﺭﺩﻥ‬،‫ ﻟﻴﺮﺓ‬٥٤,٠٠٠ ‫ ﻟﺒﻨﺎﻥ‬،‫ ﺟﻨﻴﻪ‬٢٢٥ ‫ ﻣﺼﺮ‬،‫ ﺭﻳﺎﻝ‬١٨٠ ‫ ﻗﻄﺮ‬،‫ ﺩﻳﻨﺎﺭ‬١٤٫٥ ‫ ﺍﻟﻜﻮﻳﺖ‬،‫ ﺭﻳﺎﻝ‬١٨٠ ‫ ﺍﻟﺴﻌﻮﺩﻳﺔ‬،‫ ﺩﺭﻫﻢ‬١٨٠ :‫ ﺍﻹﻣﺎﺭﺍﺕ‬:‫ﻗﻴﻤﺔ ﺍﻻﺷﺘﺮﺍﻙ ﳌﺪﺓ ﻋﺎﻡ ﻛﺎﻣﻞ ﻟﻜﻞ ﺩﻭﻟﺔ ﺣﺴﺐ ﻋﻤﻠﺘﻬﺎ‬ ‫ ﺩﻭﻻﺭ‬٥٠ ‫ ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ‬،‫ ﺭﻳﺎﻝ‬١,٨٠٠ ‫ ﺍﻟﻴﻤﻦ‬،‫ ﻟﻴﺮﺓ‬١,٣٥٠ ‫ ﺳﻮﺭﻳﺎ‬،‫ ﺭﻳﺎﻝ‬١٨ ‫ ﹸﻋﻤﺎﻥ‬،‫ ﺩﻳﻨﺎﺭ‬١٨

.‫ ﺃﺳﺎﺑﻴﻊ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺃﻭﻝ ﻧﺴﺨﺔ‬٦-٤ ‫ ﻭﺍﻻﻧﺘﻈﺎﺭ ﳌﺪﺓ‬،‫ﺍﻟﺮﺟﺎﺀ ﺇﻋﻼﻣﻨﺎ ﻋﻨﺪ ﺍﻟﺪﻓﻊ ﻋﻦ ﻃﺮﻳﻖ ﺍﻟﻔﺎﻛﺲ ﺃﻭ ﺍﻟﺒﺮﻳﺪ ﺃﻭ ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬

P. O. B o x 5 0 2 1 8 3 - D u b a i - UA E , Te l : + 9 7 1 4 3 9 1 1 2 1 0 , Fa x : + 9 7 1 4 3 9 0 9 5 6 1 , E m a i : s u b s c r i b e @ m e p r i n t e r. c o m , w w w. m e p r i n t e r. c o m

‫ﻣﺸﻜﻠﺔﻭﺣﻞ‬

‫ﻣﺸﻜﻠﺔ ﺇﺧﺘﻼﻑ ﺍﻟﻀﺒﻂ ﺍﻟﺠﺎﻧﺒﻲ ﻟﻸﻓﺮﺥ‬ ‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﻦ ﻓﺮﺥ ﺍﻟﻰ ﻓﺮﺥ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﻻ ﺷﻚ ﺃﻥ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴﺖ ﺗﻌﺘﺒﺮ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻄﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻲ ﺗﺤﺘﻮﻱ ﻋﻠﻰ ﻣﺘﻐﻴﺮﺍﺕ‪ .‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﻬﻲ ﻟﻬﺎ ﻧﺼﻴﺐ ﺍﻷﺳﺪ ﻣﻦ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﻓﻲ ﺳﻠﺴﻠﺔ‬ ‫ﻣﻦ ﺍﻟﻤﻘﺎﻻﺕ ﺍﻟﻤﺘﺘﺎﻟﻴﺔ ﺑﺪﺃﻧﺎ ﺗﻨﺎﻭﻝ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺃﻫﻢ ﻫﺬﻩ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻣﻊ ﺗﻮﺿﻴﺢ ﺃﻫﻢ ﺃﺳﺒﺎﺑﻬﺎ ﻭﻃﺮﻕ ﻋﻼﺟﻬﺎ‪.‬‬ ‫ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﺭﺃﻳﻨﺎ ﺃﻥ ﻧﺘﻌﺮﺽ ﻭﺑﺎﺧﺘﺼﺎﺭ ﻟﻤﺸـــﻜﻠﺔ ﺇﺧﺘﻼﻑ ﺍﻟﻀﺒﻂ ﺍﻟﺠﺎﻧﺒﻲ ﻟﻸﻓﺮﺥ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﻦ ﻓﺮﺥ ﺍﻟﻰ ﻓﺮﺥ ﺁﺧﺮ ﻓﻲ ﻧﻔﺲ ﺍﻟﻌﻤﻠﻴﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻣﻤﺎ ﻳﺘﺴـــﺒﺐ‬ ‫ﻓﻲ ﻫﺎﻟﻚ ﻏﻴﺮ ﻣﻘﺒﻮﻝ ﻣﻦ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ‪.‬‬

‫ﺗﻌﺮﻳﻒ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬ ‫ﻫـــﻲ ﻋـــﺪﻡ ﻭﺟﻮﺩ ﺿﺒﻂ ﺟﺎﻧﺒﻲ ﺛﺎﺑﺖ ﻟﻸﻓﺮﺥ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻛﻠﻬﺎ ﺩﺍﺧﻞ ﺍﻟﻌﻤﻠﻴﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻮﺍﺣـــﺪﺓ‪ ،‬ﻓﺎﻟﻀﺒﻂ ﺍﻟﺠﺎﻧﺒﻲ ﻟﻸﻓﺮﺥ ﻭﺍﻟﺘﻲ ﻳﻘﻮﻡ ﺑﻬﺎ ﺍﻟﺪﻟﻴﻞ ﺍﻟﺠﺎﻧﺒﻲ )ﺍﻟﻤﻌﺮﻭﻓﺔ‬ ‫ﻟﺪﻯ ﺍﻟﻔﻨﻴﻴﻦ ﺑﺎﺳـــﻢ ”ﺍﻟﻤﺎﺭﺟﻦ“(‪ ،‬ﺳـــﻮﺍﺀ ﻛﺎﻥ ﻣﻦ ﻧﻮﻉ ﺍﻟﺴـــﺤﺐ ﺃﻭ ﺍﻟﺪﻓﻊ‪ ،‬ﺍﻟﻬﺪﻑ ﻣﻨﻪ ﺍﻟﺘﺄﻛﺪ ﻣﻦ ﺩﺧﻮﻝ ﺍﻷﻓﺮﺥ ﻛﻠﻬﺎ ﺑﺰﺍﻭﻳﺔ ﺟﺎﻧﺒﻴﺔ ﻣﻮﺣﺪﺓ ﺛﺎﺑﺘﺔ ﺍﻟﻰ ﺩﺍﺧﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ‪،‬‬ ‫ﻭﻳﺤﺪﺙ ﻫﺬﺍ ﺍﻟﻀﺒﻂ ﺍﻟﺠﺎﻧﺒﻲ ﻣﺒﺎﺷﺮﺓ ﺑﻌﺪ ﺍﻟﻀﺒﻂ ﺍﻷﻣﺎﻣﻲ ﻋﻦ ﻃﺮﻳﻖ ﺍﻷﺩﻟﺔ ﺍﻷﻣﺎﻣﻴﺔ )ﺍﻟﻤﻌﺮﻭﻓﺔ ﻟﺪﻯ ﺍﻟﻔﻨﻴﻴﻦ ﺑﺎﺳﻢ ”ﺍﻟﺒﺆﺝ“(‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺆﻣﻦ ﻭﺗﻀﻤﻦ ﺿﺒﻂ ﺍﻟﺰﺍﻭﻳﺔ‬ ‫ﺍﻷﻣﺎﻣﻴﺔ ﻟﺠﻤﻴﻊ ﺍﻷﻓﺮﺥ ﻭﺗﺜﺒﻴﺘﻬﺎ ﻗﺒﻞ ﺩﺧﻮﻟﻬﺎ ﺍﻟﻰ ﺍﻟﻮﺣﺪﺓ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻟﻠﻤﺎﻛﻴﻨﺔ‪ .‬ﻭﻫﺬﻳﻦ ﺍﻟﻀﺒﻄﻴﻦ‪ ،‬ﺍﻷﻣﺎﻣﻲ ﻭﺍﻟﺠﺎﻧﺒﻲ ﻳﻀﻤﻨﺎﻥ ﻣﻌﴼ ﺛﺒﺎﺕ ﺇﻧﺘﺎﺝ ﺍﻟﻤﺴﺎﺣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﻋﻠﻰ ﺍﻷﻓﺮﺥ ﺑﻨﻔﺲ ﺍﻟﺰﻭﺍﻳﺎ ﺍﻷﻣﺎﻣﻴﺔ ﻭﺍﻟﺠﺎﻧﺒﻴﺔ‪ ،‬ﻭﻭﺟﻮﺩﻫﺎ ﻓﻲ ﻧﻔﺲ ﺍﻟﻤﻜﺎﻥ ﺩﺍﺋﻤﴼ‪ ،‬ﻣﻤﺎ ﺳﻴﻜﻮﻥ ﻟﻪ ﺍﻷﺛﺮ ﺍﻟﺒﺎﻟﻎ ﻓﻲ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻟﺘﺎﻟﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ‪ ،‬ﻣﻦ ﻗﺺ ﻭﻃﻲ ﻭﺗﻜﺴﻴﺮ‬ ‫ﻭﻏﻴﺮﻫﺎ ﻣﻦ ﺍﻟﻌﻤﻠﻴﺎﺕ‪.‬‬

‫ﺃﻫﻢ ﺍﻷﺳﺒﺎﺏ ﺍﻟﺘﻲ ﺗﺆﺩﻱ ﺍﻟﻲ ﻇﻬﻮﺭ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬

‫ﺃﻫﻢ ﻃﺮﻕ ﺍﻟﻌﻼﺝ‪:‬‬

‫ﺑﺎﻟﻨﺴﺒﺔ ﺍﻟﻰ ﺍﻷﺩﻟﺔ ﺍﻟﺠﺎﻧﺒﻴﺔ ﺫﺍﺕ ﺍﻟﺴﺤﺐ‪:‬‬

‫ﺑﺎﻟﻨﺴﺒﺔ ﺍﻟﻰ ﺍﻷﺩﻟﺔ ﺍﻟﺠﺎﻧﺒﻴﺔ ﺫﺍﺕ ﺍﻟﺴﺤﺐ‪:‬‬

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‫ﻋﺪﻡ ﺍﻟﻀﺒﻂ ﺍﻟﺠﻴﺪ ﻟﻸﺩﻟﺔ ﺍﻟﺠﺎﻧﺒﻴﺔ‪.‬‬

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‫ﻋﺪﻡ ﺍﻟﻀﺒﻂ ﺍﻟﺼﺤﻴﺢ ﻟﻠﺴﻮﺳـــﺖ ﺍﻟﻤﻮﺟﻮﺩﺓ ﺑﻴﻦ ﺍﻹﺳـــﻄﻮﺍﻧﺔ ﺍﻟﻌﻴﺎ‬

‫‪.٢‬‬

‫ﺍﻟﺘﺄﻛـــﺪ ﻣـــﻦ ﺍﻟﻀﺒﻂ ﺍﻟﺠﻴـــﺪ ﻟﻸﺩﻟﺔ ﺍﻟﺠﺎﻧﺒﻴﺔ ﺣﺴـــﺐ ﻣﻮﺍﺻﻔﺎﺕ ﺍﻟﺸـــﺮﻛﺔ‬ ‫ﺍﻟﻤﺼﻨﻌﺔ‪.‬‬ ‫ﻭﺍﻟﺴﻔﻠﻴﺔ ﻟﻸﺩﻟﺔ‪ ،‬ﺣﻴﺚ ﺃﻥ ﺍﻟﻀﻐﻂ ﺍﻟﻤﻨﺨﻔﺾ ﺳﻴﺘﺴﺒﺐ ﻓﻲ ﻋﺪﻡ ﺳﺤﺐ‬

‫ﻭﺍﻟﺴﻔﻠﻴﺔ ﻟﻸﺩﻟﺔ‪.‬‬ ‫‪.٣‬‬

‫ﻭﺟﻮﺩ ﻣﺴـــﺎﺣﺔ ﻏﻴـــﺮ ﻛﺎﻓﻴﺔ ﻟﻸﻓﺮﺥ ﺩﺍﺧﻞ ﺍﻷﺩﻟـــﺔ ﺍﻷﻣﺎﻣﻴﺔ ﺃﻭ ﺃﻳﺔ‬ ‫ﻋﻮﺍﺋﻖ ﺃﺧﺮﻯ ﺗﻌﻮﻕ ﺣﺮﻛﺔ ﺍﻷﻓﺮﺥ ﺟﺎﻧﺒﻴﴼ‪.‬‬

‫ﺑﺎﻟﻨﺴﺒﺔ ﺍﻟﻰ ﺍﻷﺩﻟﺔ ﺍﻟﺠﺎﻧﺒﻴﺔ ﺫﺍﺕ ﺍﻟﺪﻓﻊ‪:‬‬

‫ﺍﻟﺘﺄﻛـــﺪ ﻣﻦ ﺍﻟﻀﺒﻂ ﺍﻟﺼﺤﻴﺢ ﻟﻠﺴﻮﺳـــﺖ ﺍﻟﻤﻮﺟﻮﺩﺓ ﺑﻴﻦ ﺍﻹﺳـــﻄﻮﺍﻧﺔ ﺍﻟﻌﻴﺎ‬ ‫ﺍﻷﻓﺮﺥ‪ ،‬ﺑﻴﻨﻤﺎ ﺍﻟﻀﻐﻂ ﺍﻟﺰﺍﺋﺪ ﺳﻴﺘﺴﺒﺐ ﻓﻲ ﺣﺸﺮ ﺍﻷﻓﺮﺥ‪.‬‬

‫‪.٣‬‬

‫ﻭﺟـــﻮﺩ ﻣﺴـــﺎﺣﺔ ﻛﺎﻓﻴﺔ ﻟﻸﻓﺮﺥ ﺩﺍﺧﻞ ﺍﻷﺩﻟﺔ ﺍﻷﻣﺎﻣﻴﺔ ﻣـــﻊ ﺇﺯﺍﻟﺔ ﺃﻳﺔ ﻋﻮﺍﺋﻖ‬ ‫ﺃﺧﺮﻯ ﺗﻌﻮﻕ ﺣﺮﻛﺔ ﺍﻷﻓﺮﺥ ﺟﺎﻧﺒﻴﴼ‪.‬‬

‫ﺑﺎﻟﻨﺴﺒﺔ ﺍﻟﻰ ﺍﻷﺩﻟﺔ ﺍﻟﺠﺎﻧﺒﻴﺔ ﺫﺍﺕ ﺍﻟﺪﻓﻊ‪:‬‬

‫‪.٤‬‬

‫ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ﺗﻢ ﺗﺸﺬﻳﺒﻬﺎ ﺑﻄﺮﻳﻘﺔ ﺧﺎﻃﺌﺔ ﺃﻭ ﺑﻤﻴﻞ‪.‬‬

‫‪.٤‬‬

‫ﺍﻟﺘﺄﻛﺪ ﻣﻦ ﺗﺸﺬﻳﺐ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ﺑﻄﺮﻳﻘﺔ ﺻﺤﻴﺤﺔ ﻭﺑﺪﻭﻥ ﺃﻳﺔ ﻣﻴﻮﻝ‪.‬‬

‫‪.٥‬‬

‫ﺇﻧﺨﻔﺎﺽ ﺃﻭ ﺯﻳﺎﺩﺓ ﺍﻟﻤﺴﺎﻓﺔ ﺑﻴﻦ ﺍﻟﻠﻮﺡ ﺍﻟﻤﻀﺎﺩ ﻟﻠﺘﻤﻮﺝ ﻭﺍﻷﻓﺮﺥ‪.‬‬

‫‪.٥‬‬

‫ﺿﺒﻂ ﺍﻟﻤﺴﺎﻓﺔ ﺑﻴﻦ ﺍﻟﻠﻮﺡ ﺍﻟﻤﻀﺎﺩ ﻟﻠﺘﻤﻮﺝ ﻭﺍﻷﻓﺮﺥ‪.‬‬

‫‪.٦‬‬

‫ﻳﻘـــﻮﻡ ﺍﻟﺪﻟﻴـــﻞ ﺍﻟﺠﺎﻧﺒﻲ ﺑﻤﻼﻣﺴـــﺔ ﺍﻷﻓـــﺮﺥ ﻗﺒـــﻞ ﺃﻥ ﺗﺘﻮﻗﻒ ﻋﻨﺪ‬

‫‪.٦‬‬

‫ﺍﻟﺘﺄﻛـــﺪ ﻣﻦ ﺃﻥ ﺍﻟﺪﻟﻴﻞ ﺍﻟﺠﺎﻧﺒﻲ ﻳﻘﻮﻡ ﺑﻤﻼﻣﺴـــﺔ ﺍﻷﻓﺮﺥ ﺑﻌﺪ ﺃﻥ ﺗﻜﻮﻥ ﻗﺪ‬

‫ﺍﻟﻠﻮﺡ ﺍﻟﺪﺍﻓﻊ ﻻ ﻳﻜﻮﻥ ﻓﻲ ﻭﺿﻊ ﻣﺘﻮﺍﺯﻱ ﻣﻊ ﺍﻷﻓﺮﺥ‪.‬‬

‫‪.٧‬‬

‫ﻣﺼﺪﺍﺕ ﺍﻷﺩﻟﺔ ﺍﻷﻣﺎﻣﻴﺔ‪.‬‬ ‫‪.٧‬‬

‫ﺗﻮﻗﻔﺖ ﻋﻨﺪ ﻣﺼﺪﺍﺕ ﺍﻷﺩﻟﺔ ﺍﻷﻣﺎﻣﻴﺔ‪.‬‬ ‫ﺍﻟﺘﺄﻛﺪ ﻣﻦ ﺗﻮﺍﺯﻱ ﺍﻟﻠﻮﺡ ﺍﻟﺪﺍﻓﻊ ﻣﻊ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ‪.‬‬

‫ﻻ ﺷﻚ ﺃﻧﻪ ﻭﻣﻊ ﺍﻹﺳﺘﺨﺪﺍﻡ ﺍﻷﻣﺜﻞ ﻟﺠﻤﻴﻊ ﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﺿﺒﻂ ﻣﺮﺍﺣﻞ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺿﺒﻂ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﺳﻴﺘﻢ ﺍﻟﻘﻀﺎﺀ ﺗﻤﺎﻣﴼ ﻋﻠﻰ‬ ‫‪ME Printer April 2009‬‬

‫ﻣﻌﻈﻢ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻼﺕ ﺍﻟﺸﺎﺋﻌﺔ ﺍﻟﺤﺪﻭﺙ ﻓﻲ ﺍﻟﻤﻄﺎﺑﻊ‪.‬‬

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‫ﺗﻘﻨﻴﺎﺕ ﺣﺪﻳﺜﺔ‬

‫ﺍﻟﻜﺘﺎﺏ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ‬

‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ُﻳﺸـــﺒﻪ ﺍﻟﻜﺘـــﺎﺏ ﺍﻻﻟﻜﺘﺮﻭﻧـــﻲ ﺍﻟـــﻰ ﺣﺪ ﻣـــﺎ ﺍﻟﻜﺘﺎﺏ‬ ‫ﺍﻟﻤﻄﺒـــﻮﻉ ﻭﻟﻜﻨـــﻪ ﻳﻜـــﻮﻥ ﻋﻠـــﻰ ﻫﻴﺌـــﺔ ﺭﻗﻤﻴـــﺔ‬

‫ﺍﻟﻤﺪﺭﺳﻴﺔ ﺍﻟﺜﻘﻴﻠﺔ‪.‬‬

‫‪ -١‬ﺑﻌﺪ ﻓﺘﺮﺓ ﻗﺮﺍﺀﺓ ﺗﺨﺘﻠﻒ ﻣﻦ ﺷـــﺨﺺ ﺍﻟﻰ ﺁﺧﺮ‪،‬‬

‫ﺍﻟﻰ ﺟﺎﻧﺐ ﻫﺬﺍ ﺗﻢ ﺗﻮﻓﻴﺮ ﺟﻬﺎﺯ ﻣﻤﺎﺛﻞ ﻟﻜﻞ ﻣﺪ ّﺭﺱ‪،‬‬

‫ﺗﺼﺒﺢ ﻫﺬﻩ ﺍﻷﺟﻬـــﺰﺓ ﻣﺮﻫﻘﺔ ﻭﻣﺠﻬﺪﺓ ﻟﻠﻌﻴﻦ )ﺑﻌﺪ‬

‫ﺇﻟﻜﺘﺮﻭﻧﻴـــﺔ‪ ،‬ﻭﻳﻤﻜﻦ ﺗﻮﺯﻳﻌـــﻪ ﺇﻟﻜﺘﺮﻭﻧﻴﴼ ﻋﻦ ﻃﺮﻳﻖ‬

‫ﻣـــﻊ ﺗﻮﻓﻴـــﺮ ﺷـــﺒﻜﺔ ﺭﺑﻂ ﻣـــﺎ ﺑﻴﻦ ﻣﻜﺘـــﺐ ﺍﻟﻤﺪﺭﺱ‬

‫ﺷـــﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ ﻋﺒﺮ ﺍﻟﺒﺮﻳـــﺪ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ ﺃﻭ ﺍﻟﻨﻘﻞ‬

‫ﻭﻣﻜﺎﺗﺐ ﺍﻟﺘﻼﻣﻴﺬ‪ ،‬ﻭﻳﻤﻜﻦ ﺃﻥ ﺗﻜﻮﻥ ﻫﺬﻩ ﺍﻟﺸـــﺒﻜﺔ‬

‫ﺍﻟﻤﺒﺎﺷـــﺮ ﻟﻠﻤﻠﻔﺎﺕ ﺃﻭ ﺍﻟﻨﻘﻞ ﻋﻠﻰ ﺃﻱ ﻣﻦ ﺍﻟﻮﺳـــﺎﺋﻂ‬

‫ﺷﺒﻜﺔ ﺳﻠﻜﻴﺔ ﺗﻘﻠﻴﺪﻳﺔ‪ ،‬ﺃﻭ ﺷﺒﻜﺔ ﻻﺳﻠﻜﻴﺔ ﺣﺪﻳﺜﺔ‪.‬‬

‫ﺍﻟﻜﺘـــﺎﺏ ﺍﻟﻤﻄﺒـــﻮﻉ ﻭﺍﻹﺣﺴـــﺎﺱ ﺑﻤﻠﻤـــﺲ ﺍﻟـــﻮﺭﻕ‬

‫ﺍﻟﺘﺨﺰﻳﻨﻴﺔ ﺍﻟﻤﺨﺘﻠﻔﺔ‪.‬‬

‫ﻭﻓﻰ ﺑﺪﺍﻳﺔ ﺍﻟﻴﻮﻡ ﺍﻟﺪﺭﺍﺳﻰ ﻳﻘﻮﻡ ﻛﻞ ﺗﻠﻤﻴﺬ ﺑﺘﻮﺻﻴﻞ‬

‫ﻭﺭﺍﺋﺤﺔ ﺍﻟﺤﺒﺮ‪.‬‬

‫ﻭﺗﻌـــ ّﺮﻑ ﺍﻟﻜﺘﺐ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﻳﻀﴼ ﺑﺄﻧﻬﺎ ﻧﺺ ﻛﺘﺎﺑﻲ‬

‫ﺟﻬـــﺎﺯﻩ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺸـــﺒﻜﺔ ﺍﻟﻤﺘﺎﺣﺔ ﻣـــﻊ ﺍﻷﺟﻬﺰﺓ‬

‫‪ -٣‬ﻋـــﺪﻡ ﺳـــﻬﻮﻟﺔ ﻗﺮﺍﺀﺗﻪ ﻓـــﻰ ﺃﻱ ﻣـــﻜﺎﻥ ﻭﺗﺤﺖ‬

‫ﺍﻟﺨﺎﺻﺔ ﺑﺒﻘﻴﺔ ﺯﻣﻼﺋﻪ ﻭﻣﻊ ﺟﻬﺎﺯ ﺍﻟﻤﺪﺭﺱ‪ ،‬ﻭﺑﻌﺪﻫﺎ‬

‫ﺍﻟﻈـــﺮﻭﻑ ﺍﻟﻤﺨﺘﻠﻔـــﺔ ﻣﺜﻞ ﺍﻟﻜﺘـــﺎﺏ ﺍﻟﻤﻄﺒﻮﻉ‪ ،‬ﺩﻭﻥ‬ ‫ﺍﻟﺤﺎﺟﺔ ﺍﻟﻰ ﺑﺮﺍﻣﺞ ﺗﺸﻐﻴﻠﻴﺔ ﺃﻭ ﺃﺟﻬﺰﺓ ّ‬ ‫ﻣﻜﻠﻔﺔ ﺧﺎﺻﺔ‬

‫ﻣﺘﻮﺍﻓـــﺮ ﻋﻠﻰ ﻫﻴﺌـــﺔ ﺇﻟﻜﺘﺮﻭﻧﻴﺔ ﻳﻤﻜـــﻦ ﻗﺮﺍﺀﺗﻬﺎ ﻣﻦ‬

‫ﻣﺘﻮﺳﻂ ﺣﻮﺍﻟﻲ ‪ ٤٠٠‬ﺳﻄﺮﴽ(‪.‬‬ ‫‪ -٢‬ﻣـــﺎﺯﺍﻝ ﺍﻟﻜﺜﻴـــﺮ ﻣـــﻦ ﺍﻟﻘـــﺮﺍﺀ ﻳﻔﻀﻞ ﺇﺳـــﺘﺨﺪﺍﻡ‬

‫ﺧـــﻼﻝ ﺍﻟﺸﺎﺷـــﺎﺕ ﺍﻟﺨﺎﺻـــﺔ ﺑﺄﺟﻬـــﺰﺓ ﺍﻟﺤﺎﺳـــﺒﺎﺕ‬

‫ﻳﺒﺪﺃ ﺍﻟﻤﺪ ّﺭﺱ ﺍﻟﺸﺮﺡ ﻣﻦ ﺧﻼﻝ ﺷﺎﺷﺔ ﻋﺮﺽ ﻛﺒﻴﺮﺓ‬ ‫)ﺑﺪ ً‬ ‫ﻻ ﻣﻦ ﺍﻟﺴـــﺒﻮﺭﺓ( ﺗُﻈﻬﺮ ﻣـــﺎ ﻳﻮﺟﺪ ﻣﻦ ﺻﻔﺤﺎﺕ‬

‫ﺍﻟﺮﻗﻤﻴـــﺔ ﻭﺍﻟﺘﻠﻴﻔﻮﻧـــﺎﺕ ﺍﻟﻤﺤﻤﻮﻟـــﺔ ﺍﻟﻤﺨﺘﻠﻔـــﺔ‪ ،‬ﺍﻟﻰ‬

‫ﻋﻠـــﻰ ﺍﻟﺸﺎﺷـــﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺠﻬـــﺎﺯﻩ‪ ،‬ﻭﻳﺘﺎﺑـــﻊ ﺍﻟﺘﻼﻣﻴﺬ‬

‫ﺟﺎﻧـــﺐ ﺑﻌﺾ ﺍﻷﺟﻬﺰﺓ ﺍﻟﺨﺎﺻﺔ ﺑﻘﺮﺍﺀﺓ ﻫﺬﻩ ﺍﻟﻨﻮﻋﻴﺔ‬

‫ﺍﻟﺪﺭﺱ ﻣﻦ ﺧﻼﻝ ﻫﺬﻩ ﺍﻟﺸﺎﺷﺎﺕ ﺍﻟﻜﺒﻴﺮﺓ‪ ،‬ﻭﻳﻤﻜﻦ‬

‫‪ -٤‬ﺍﻟﻄﺒﻴﻌـــﺔ ﺍﻟﻨﺼﻴﺔ ﻟﻠﻜﺘـــﺎﺏ ﺍﻟﻤﻄﺒﻮﻉ ﺗﻮﻓﺮ ﻟﻜﻞ‬ ‫ﺇﻧﺴـــﺎﻥ ﻣﺠـــﺎ ً‬ ‫ﻻ ﺧﺼﺒﴼ ﻟﻠﺘﺨﻴـــﻞ ﻭﺍﻗﺎﻣـــﺔ ﺍﻟﻤﻮﺿﻮﻉ‬

‫ﻣـــﻦ ﺍﻟﻜﺘﺐ‪ ،‬ﻭﻛﻞ ﻫـــﺬﺍ ﻳﺘﻢ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻋﺪﺓ ﻟﻐﺎﺕ‬ ‫ﻭﺻﻴﻎ ﻣﻠﻔﺎﺕ‪ ،‬ﻧﺬﻛﺮ ﻣﻨﻬﺎ‪:‬‬

‫ﻟﻠﻤﺪ ّﺭﺱ ﻓﻰ ﻧﻬﺎﻳﺔ ﺍﻟﺪﺭﺱ ﺃﻥ ﻳﻘﻮﻡ ﺑﺈﺭﺳﺎﻝ ﺑﻌﺾ‬

‫ﺑﺎﻟﻄﺮﻳﻘﺔ ﺍﻟﺘﻲ ﻳﺮﺍﻫﺎ‪.‬‬

‫ﺍﻷﺳـــﺌﻠﺔ ﻭﺍﻟﺘﻤﺎﺭﻳﻦ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﻤﻮﺿﻮﻉ ﺍﻟﻰ ﺟﻤﻴﻊ‬

‫‪XML : Extensible Markup Language,‬‬

‫ﺍﻟﺘﻼﻣﻴﺬ ﻣﻦ ﺧﻼﻝ ﺍﻟﺸـــﺒﻜﺔ ﺑﻜﻞ ﻳﺴـــﺮ ﻭﺳﻬﻮﻟﺔ‪،‬‬

‫ﺍﻟﻔﻜﺮﻳﺔ‪.‬‬

‫‪HTML : Hypertext Markup Language,‬‬

‫ﻭﺩﻭﻥ ﺇﺿﺎﻋـــﺔ ﺍﻟﻮﻗﺖ ﻭﺍﻟﺠﻬﺪ ﻓـــﻰ ﺗﻤﻠﻴﺘﻬﺎ ﻋﻠﻴﻬﻢ‬

‫‪ -٦‬ﺗﻜﻠﻔﺔ ﺷـــﺮﺍﺀ ﺍﻷﺟﻬﺰﺓ ﻭﺍﻟﺤﺎﺳﺒﺎﺕ ﺍﻟﺘﻲ ﻳﻤﻜﻦ‬

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‫ﺃﻭ ﺗﺼﻮﻳﺮﻫﺎ ﻟﻬﻢ‪.‬‬

‫ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﺍﻟﻤﺴـــﺎﻋﺪﺍﺕ ﺍﻟﺸـــﺨﺼﻴﺔ ﻭﺍﻟﺬﺍﻛﺮﺍﺕ‬

‫ﺑﻪ‪.‬‬

‫‪ -٥‬ﺻﻌﻮﺑﺔ ﺍﻟﺴـــﻴﻄﺮﺓ ﻋﻠﻰ ﺣﻘﻮﻕ ﺍﻟﻨﺸﺮ ﻭﺍﻟﻤﻠﻜﻴﺔ‬

‫ﺍﻟﻘﺮﺍﺀﺓ ﻣﻦ ﺧﻼﻟﻬﺎ‪.‬‬

‫ﻭﻓﻰ ﻧﻬﺎﻳﺔ ﺍﻟﻴﻮﻡ ﻳﻌﻮﺩ ﺍﻟﺘﻼﻣﻴﺬ ﺍﻟﻰ ﻣﻨﺎﺯﻟﻬﻢ ﻭﻳﺒﺪﺃﻭﻥ‬ ‫ﻭﻣـــﻦ ﻣﻤﻴﺰﺍﺕ ﻭﺧﺼﺎﺋﺺ ﻫﺬﻩ ﺍﻟﻨﻮﻋﻴﺔ ﻣﻦ ﺍﻟﻜﺘﺐ‬

‫ﻓﻰ ﺣﻞ ﺍﻷﺳـــﺌﻠﺔ ﻭﺍﻟﺘﻤﺎﺭﻳـــﻦ ﺍﻟﻤﻄﻠﻮﺑﺔ ﻣﻨﻬﻢ‪ ،‬ﻋﻠﻰ‬

‫ﻳﻌﺘﺒـــﺮ ﺍﻟﻜﺘﺎﺏ ﻣﻦ ﺃﻗـــﺪﻡ ﻭﺃﺟﻤﻞ ﺍﻻﺧﺘﺮﺍﻋﺎﺕ ﻋﻠﻰ‬

‫ﻣﺎ ﻳﻠﻲ‪:‬‬

‫ﺃﺟﻬﺰﺓ ﺍﻟﻜﺘﺐ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ‪ ،‬ﻭﻳﻌﻮﺩﻭﻥ ﻓﻲ ﺍﻟﻴﻮﻡ ﺍﻟﺘﺎﻟﻲ‬

‫ﻣـــﺮ ﺍﻟﻌﺼﻮﺭ‪ .‬ﻭﺗﺒـــﺮﺯ ﺃﻫﻤﻴﺘﻪ ﻓﻲ ﺑﺴـــﺎﻃﺘﻪ ﻭﺣﺠﻤﻪ‬

‫ﺍﻟﻰ ﻓﺼﻮﻟﻬﻢ‪ ،‬ﺣﻴﺚ ﻳﺴـــﺘﻄﻴﻊ ﺍﻟﻤـــﺪ ّﺭﺱ ﻭﻓﻰ ﺛﻮﺍﻥ‬

‫ﻭﺍﺣﺘﻮﺍﺋﻪ ﻋﻠﻰ ﻛﻢ ﻛﺒﻴﺮ ﻣﻦ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﻤﻔﻬﺮﺳـــﺔ‬

‫ ﺳﻬﻮﻟﺔ ﺇﻧﺘﺸﺎﺭﻫﺎ ﻭﺑﺈﺳﺘﺜﻤﺎﺭﺍﺕ ﻣﻨﺨﻔﻀﺔ‪.‬‬‫ ﺳﻬﻮﻟﺔ ﺣﻤﻞ ﻭﻧﻘﻞ ﻋﺪﺓ ﻛﺘﺐ ﻣﻌﴼ ﻓﻰ ﺟﻬﺎﺯ ﻭﺍﺣﺪ‪.‬‬‫‪ -‬ﺳﻬﻮﻟﺔ ﻭﺳﺮﻋﺔ ﺍﻟﺒﺤﺚ ﺩﺍﺧﻞ ﺻﻔﺤﺎﺗﻬﺎ‪.‬‬

‫ﺟﻬـــﺎﺯﻩ ﺑﻌﺪ ﺍﻟﺪﺧـــﻮﻝ ﻣﻌﻬﻢ ﻋﻠﻰ ﺷـــﺒﻜﺔ ﺍﻹﺗﺼﺎﻝ‪،‬‬

‫)ﻣﻨـــﺬ ﺍﺧﺘﺮﺍﻋﻬـــﺎ ﻓـــﻲ ﻋـــﺎﻡ ‪ ١٤٥٠‬ﻋـــﻦ ﻃﺮﻳـــﻖ‬

‫‪ -‬ﺳـــﻬﻮﻟﺔ ﻭﺳـــﺮﻋﺔ ﻭﺇﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺘﺤﺪﻳﺚ ﻭﺍﻟﺘﻄﻮﻳﺮ‬

‫ﺣﻴـــﺚ ﻳﻤﻜﻨﻪ ﺗﺼﺤﻴـــﺢ ﺫﻟـــﻚ ﺇﻟﻜﺘﺮﻭﻧﻴـــﴼ ﻭﺇﻋﺎﺩﺗﻬﺎ‬

‫ﻭﺍﻟﺘﻐﻴﻴﺮ ﻓﻰ ﻣﺤﺘﻮﻳﺎﺗﻬﺎ‪.‬‬

‫ﺇﻟﻴﻬﻢ ﻓﻰ ﻭﻗﺖ ﻳﻌﺘﺒﺮ ﻗﻴﺎﺳﻴﴼ ﻭﻳﺼﻌﺐ ﺗﺤﻘﻴﻘﻪ ﻋﻨﺪ‬

‫ﺟﻮﺗﻨﺒﺮﺝ(‪ ،‬ﻧﺰﻝ ﺍﻟﻜﺘﺎﺏ ﻣﻦ ﻣﻜﺎﻧﺘﻪ ﺍﻟﻌﺎﻟﻴﺔ ﻭﺃﺻﺒﺢ‬ ‫ﺣﻘﴼ ﺷـــﺎﺋﻌﴼ ﻭﻣﻠﻜﴼ ﺳـــﻬ ً‬ ‫ﻼ ﻟﻠﺠﻤﻴﻊ ﺑﻌﺪ ﺃﻥ ﻛﺎﻥ ﻧﺎﺩﺭﴽ‬

‫‪ -‬ﺇﻗﺘﺼﺎﺩﻳﺔ ﺇﻗﺘﻨﺎﺋﻬﺎ‪.‬‬

‫ﻣﻘﺎﺭﻧﺘﻪ ﻣﻊ ﺍﻷﻧﻈﻤﺔ ﺍﻟﻴﺪﻭﻳﺔ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ‪ .‬ﻛﻤﺎ ﺗﻢ ﺗﺰﻭﻳﺪ‬

‫ﻭﻣﺤﺼﻮﺭﴽ ﻋﻠﻰ ﺍﻟﺒﻌﺾ‪.‬‬

‫‪ -‬ﺇﻣﻜﺎﻧﻴـــﺔ ﺩﻣـــﺞ ﺍﻟﺼـــﻮﺕ ﻭﺍﻟﺼـــﻮﺭﺓ ﻭﺍﻷﻓـــﻼﻡ‬

‫ﺍﻟﺘﻼﻣﻴﺬ ﺑﻜﺎﻓﺔ ﺍﻟﻤﺴﺎﻋﺪﺍﺕ ﺍﻟﺘﻰ ﺳﻴﺤﺘﺎﺟﻮﻧﻬﺎ ﺃﺛﻨﺎﺀ‬

‫ﻭﻓـــﻲ ﺍﻟﻘـــﺮﻥ ﺍﻟﻤﺎﺿـــﻲ ﻇﻬـــﺮ ﻣﻨﺎﻓﺴـــﻮﻥ ﺷﺮﺳـــﻮﻥ‬

‫ﺍﻟﻤﺘﺤﺮﻛﺔ ﻭﺟﻤﻴﻊ ﺃﻧﻮﺍﻉ ﺍﻟﻮﺳـــﺎﺋﻂ ﺍﻟﻤﺘﻌﺪﺩﺓ ﺩﺍﺧﻠﻬﺎ‬

‫ﺩﺭﺍﺳـــﺘﻬﻢ ﻋﻠﻰ ﻧﻔـــﺲ ﺍﻟﺠﻬﺎﺯ ﺍﻟﻮﺍﺣـــﺪ‪ ،‬ﻣﺜﻞ ﺍﻷﺩﻟﺔ‬

‫ﺇﺳـــﺘﻄﺎﻋﻮﺍ ﺑﺎﻟﻔﻌﻞ ﺇﻗﺘﻄـــﺎﻉ ﺟﺰﺀ ﻣﻦ ﺍﻫﺘﻤـــﺎﻡ ﺍﻟﻨﺎﺱ‬

‫ﺟﻨﺒﴼ ﺍﻟﻰ ﺟﻨﺐ ﻣﻊ ﺍﻟﻨﺼﻮﺹ‪.‬‬

‫ﺍﻟﺘﻌﻠﻴﻤﻴﺔ‪ ،‬ﻭﺍﻟﻘﻮﺍﻣﻴﺲ‪ ،‬ﻭﺍﻷﻧﻈﻤﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﺤﺴﺎﺏ‬

‫ﺑﺎﻟﻜﺘـــﺐ‪ ،‬ﻓﺤﻴـــﻦ ﺃﺧﺘﺮﻉ ﺍﻟﻤﺬﻳـــﺎﻉ ﺛﻢ ﺍﻟﺘﻠﻔـــﺎﺯ ﺛﻢ ﺩﻭﺭ‬

‫‪ -‬ﺇﻣﻜﺎﻧﻴـــﺔ ﺗﻜﺒﻴـــﺮ ﺍﻟﺤـــﺮﻭﻑ ﻭﺍﻟﻤﺘﻦ ﺣﺴـــﺐ ﺩﺭﺟﺔ‬

‫ﺍﻵﻟـــﻲ ﻭﺍﻟﺘﻘﻮﻳﻢ ﺍﻟﺨﺎﺹ ﺑﺎﻟﻌﺎﻡ ﺍﻟﺪﺭﺍﺳـــﻲ ﻭﺍﻟﺠﺪﺍﻭﻝ‬

‫ﺍﻟﺴﻴﻨﻤﺎ‪ ،‬ﺃﺑﺪﻯ ﻛﺜﻴﺮ ﻣﻦ ﺍﻟﻤﻔﻜﺮﻳﻦ ﻗﻠﻘﻬﻢ ﻣﻦ ﺗﻌﻠﻖ‬

‫ﺍﻟﺮﺅﻳﺔ ﺍﻟﺨﺎﺻﺔ ﺑﻜﻞ ﻓﺮﺩ‪ ،‬ﻣﻊ ﺗﻐ ّﻴﺮ ﺩﺭﺟﺎﺕ ﺍﻟﺘﺒﺎﻳﻦ ﺑﻴﻦ‬

‫ﺍﻟﺘﻌﻠﻴﻤﻴﺔ‪.‬‬

‫ﺍﻟﻨـــﺎﺱ ﺑﻬﺬﻩ ﺍﻟﻮﺳـــﺎﺋﻞ ﺍﻟﺠﺪﻳﺪﺓ‪ ،‬ﻭﺣﻴﻦ ﺇﻧﺘﺸـــﺮ ﺍﻟﺒﺚ‬

‫ﺗﺘﻤ ّﻴﺰ ﻫﺬﻩ ﺍﻷﺟﻬﺰﺓ ﺃﻳﻀﴼ ﺑﺸﺎﺷـــﺎﺗﻬﺎ ﺍﻟﻤﻠﻮﻧﺔ‪ ،‬ﻭﺍﻟﺘﻲ‬ ‫ﻳﺴـــﺘﻄﻴﻊ ﺍﻟﺘﻠﻤﻴـــﺬ ﺃﻥ ّ‬ ‫ﻳﻌﻠﻢ ﻋﻠﻴﻬـــﺎ ﺇﻟﻜﺘﺮﻭﻧﻴﴼ ﺑﻠﻮﻥ‬

‫ﺍﻟﻔﻀﺎﺋﻲ ﻭﺷﺒﻜﺔ ﺍﻻﻧﺘﺮﻧﺖ ﻇﻦ ﺍﻟﺠﻤﻴﻊ ﺃﻧﻬﺎ ﺍﻟﻀﺮﺑﺔ‬

‫ﺍﻟﻨﺼﻮﺹ ﻭﺍﻟﺨﻠﻔﻴﺔ‪ ،‬ﺣﺴﺐ ﺩﺭﺟﺎﺕ ﺍﻹﺿﺎﺀﺓ ﻭﻗﻮﺗﻬﺎ‪.‬‬

‫‪ME Printer April 2009‬‬

‫‪ -‬ﺍﻟﻌﻤﺮ ﺍﻹﻓﺘﺮﺍﺿﻰ ﻟﻬﺎ ﺃﻃﻮﻝ‪.‬‬

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‫ﻣﻌﺪﻭﺩﺓ ﺳـــﺤﺐ ﻛﺎﻓـــﺔ ﺍﻹﺟﺎﺑﺎﺕ ﻣـــﻦ ﺍﻟﺘﻼﻣﻴﺬ ﺇﻟﻰ‬

‫ﻭﺍﻟﻤﺘﻌـــﺔ ﺍﻟﻔﻜﺮﻳﺔ‪ .‬ﻭﻣﻊ ﺇﻧﺘﺸـــﺎﺭ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﺃﻭﺭﻭﺑﺎ‬

‫ﺍﻟﻘﺎﺿﻴﺔ‪ ،‬ﻭﺭﻏﻢ ﻋﺪﻡ ﺇﻧﻜﺎﺭﻧﺎ ﺇﻗﺘﻄﺎﻉ ﻫﺆﻻﺀ ﺍﻟﻤﻨﺎﻓﺴﻮﻥ‬

‫‪ -‬ﺗﻌـــﺪ ﺻﺪﻳﻘـــﺔ ﻟﻠﺒﻴﺌﺔ‪ ،‬ﻓﻬﻲ ﻻ ﺗﺘﻄﻠﺐ ﺇﺳـــﺘﺨﺪﺍﻡ‬

‫ﺃﺻﻔـــﺮ ﻣﺜ ً‬ ‫ﻼ ﻋﻠﻰ ﺍﻟﻔﻘﺮﺍﺕ ﻭﺍﻷﺳـــﻄﺮ ﺍﻟﻬﺎﻣﺔ‪ ،‬ﻭﺫﻟﻚ‬

‫ﺟـــﺰﺀﴽ ﻣﻦ ﺍﻫﺘﻤـــﺎﻡ ﺍﻟﻨﺎﺱ‪ ،‬ﺇﻻ ﺍﻧﻪ ﻓـــﻲ ﻛﻞ ﻣﺮﺓ ﺧﺮﺝ‬

‫ﺍﻟﻌﺪﻳـــﺪ ﻣـــﻦ ﺍﻟﺨﺎﻣـــﺎﺕ ﻭﺍﻟﻜﻴﻤﺎﻭﻳـــﺎﺕ ﻭﺍﻟﻤﺮﺍﺣـــﻞ‬

‫ﺑﺎﺳﺘﺨﺪﺍﻡ ﺍﻟﺰﺭ ﺍﻟﺨﺎﺹ ﺑﺬﻟﻚ ﺃﻭ ﺍﻟﻘﻠﻢ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪،‬‬

‫ﺍﻟﻜﺘﺎﺏ ﻣﻦ »ﻋﻨﻖ ﺍﻟﺰﺟﺎﺟﺔ« ﻭﺃﺛﺒﺖ ﺃﻧﻪ ﻣﺎﺯﺍﻝ ﺍﻷﻭﻝ‬

‫ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﻋﻠﻰ ﺭﺃﺳﻬﺎ ﺍﻷﺷﺠﺎﺭ ﺍﻟﺨﺎﺻﺔ‬

‫ﺗﻤﺎﻣـــﴼ ﻣﺜﻠﻤـــﺎ ﻛﺎﻥ ﻳﻔﻌـــﻞ ﻋﻠﻰ ﺍﻟﻜﺘـــﺐ ﺍﻟﻤﻄﺒﻮﻋﺔ‬

‫ﻭﺍﻷﻓﻀﻞ ﻓﻲ ﻣﺠﺎﻟﻪ ﻭﺍﻟﻤﻔﻀﻞ ﻟﺪﻯ ﺍﻟﻨﺎﺱ‪.‬‬

‫ﺑﺼﻨﺎﻋﺔ ﺍﻟﻮﺭﻕ‪.‬‬

‫ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺍﻷﻗﻼﻡ ﺍﻟﻤﺨﺘﻠﻔﺔ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺇﻣﻜﺎﻧﺎﺕ‬

‫ﻻ ﺷﻚ ﺃﻥ ﺇﻧﺘﺸﺎﺭ ﻭﺗﻄﻮﺭ ﺍﻟﻜﺘﺐ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﺳﻴﺆﺛﺮ‬

‫ﺇﺿﺎﻓﺔ ﺑﻌﺾ ﺍﻟﻜﻠﻤﺎﺕ ﻭﺍﻟﻤﻼﺣﻈﺎﺕ‪.‬‬

‫ﻋﻠﻴﻨﺎ ﺟﻤﻴﻌﴼ ﻓﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﺍﻟﻘﺮﻳﺐ‪ ،‬ﻭﺳـــﻴﻐﻴﺮ ﻣﻦ‬

‫ﻭﻟﻘﺪ ﺑﺪﺃﺕ ﺑﻌﺾ ﺍﻟﻤﺪﺍﺭﺱ ﻓﻰ ﺗﻮﻓﻴﺮ ﺟﻬﺎﺯ ﻗﺎﺭﻱﺀ‬

‫ﻭﻣﻊ ﺍﻧﺘﺸﺎﺭ ﻭﺗﻄﻮﺭ ﻫﺬﻩ ﺍﻷﺟﻬﺰﺓ ﻭﺍﻟﺒﺮﺍﻣﺞ ﺍﻟﺘﺸﻐﻴﻠﻴﺔ‬

‫ﺍﻟﻤﻔﺎﻫﻴﻢ ﺍﻟﺤﺎﻟﻴﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺘﻘﻨﻴﺎﺕ ﺍﻟﻨﺸﺮ ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺧـــﺎﺹ ﺑﺎﻟﻜﺘﺐ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﻟﻜﻞ ﺗﻠﻤﻴﺬ‪ ،‬ﺑﻌﺪ ﺗﺰﻭﻳﺪ‬

‫ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﻜﺘﺐ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ‪ ،‬ﻭﺯﻳﺎﺩﺓ ﺍﻟﻤﻨﺎﻓﺴـــﺔ ﻣﺎ‬

‫ﻭﺍﻟﻘـــﺮﺍﺀﺓ ﻭﺍﻹﺗﺼﺎﻻﺕ‪ ،‬ﻛﻤﺎ ﻳﻘﻮﻝ ﺍﻟﺨﺒﻴﺮ ﺑﻴﻞ ﻫﻴﻞ‬

‫ﺍﻟﺠﻬﺎﺯ ﺑﺎﻹﺻﺪﺍﺭﺍﺕ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﻤﻨﺎﻫﺞ‬

‫ﺑﻴﻦ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﻨﺘﺠﺔ ﻟﻬﺎ‪ ،‬ﺳـــﺘﻨﺨﻔﺾ ﺃﺳﻌﺎﺭﻫﺎ‬

‫ﻣﻦ ﻣﻴﻜﺮﻭﺳﻮﻓﺖ‪:‬‬

‫ﺍﻟﺘﻰ ﺳﻴﺴـــﺘﺨﺪﻣﻮﻧﻬﺎ ﻃﻮﺍﻝ ﺍﻟﻌﺎﻡ‪ .‬ﻭﺑﺎﻟﺘﺎﻟﻰ ﻳﺼﺒﺢ‬

‫ﺑﺸـــﻜﻞ ﻣﻠﺤﻮﻅ‪ ،‬ﻣﻤﺎ ﺳﻴﺴﺎﻋﺪ ﺑﻼ ﺃﺩﻧﻰ ﺷﻚ ﻋﻠﻰ‬

‫”ﺇﻥ ﺍﻹﺗﺠـــﺎﻩ ﻧﺤﻮ ﻗﺮﺍﺀﺓ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻋﻠﻰ ﺷﺎﺷـــﺎﺕ‬

‫ﻟـــﺪﻯ ﺍﻟﺘﻼﻣﻴـــﺬ ﺟﻤﻴـــﻊ ﺍﻟﻤﻨﺎﻫـــﺞ ﻋﻠـــﻰ ﻫﻴﺌﺎﺗﻬـــﺎ‬

‫ﺯﻳـــﺎﺩﺓ ﺍﻹﻗﺒﺎﻝ ﻋﻠﻴﻬـــﺎ ﻭﺇﺳـــﺘﺨﺪﺍﻣﻬﺎ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ‬

‫ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺩﺍﺧﻞ ﺟﻬﺎﺯ ﻭﺍﺣﺪ‪ ،‬ﻣﻤﺎ ﺃﺳـــﻌﺪﻫﻢ ﻛﺜﻴﺮﴽ‬

‫ﻛﻞ ﻣﺎ ﺳﺒﻖ ﺇﻻ ﺃﻥ ﻟﻬﺬﻩ ﺍﻟﻜﺘﺐ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﺑﻌﺾ‬

‫ﺍﻟﻌـــﺮﺽ ﺳـــﻴﻐ ّﻴﺮ ﺍﻟﻤﺠﺘﻤﻊ ﺍﻹﻧﺴـــﺎﻧﻲ ﺑﻨﻔﺲ ﺍﻟﻘﺪﺭ‬ ‫ﻣﻦ ﺍﻟﺘﻐﻴﻴﺮ ﺍﻟـــﺬﻱ ﺃﺣﺪﺛﻪ ﺇﺧﺘﺮﺍﻉ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‪،‬‬

‫ﻟﺴـــﻬﻮﻟﺔ ﺣﻤﻠﻬﺎ ﻛﻞ ﻳﻮﻡ ﻣﺎ ﺑﻴﻦ ﺍﻟﺒﻴﺖ ﻭﺍﻟﻤﺪﺭﺳـــﺔ‪،‬‬

‫ﺍﻟﻌﻴـــﻮﺏ ﺍﻟﺘﻰ ﻗﺪ ﺗﻌﻮﻕ ﺇﻧﺘﺸـــﺎﺭﻫﺎ‪ ،‬ﻧﺬﻛﺮ ﻣﻨﻬﺎ ﻋﻠﻰ‬

‫ﻭﻟﻜﻨﻪ ﺳﻴﻘﻮﻡ ﺑﻬﺬﺍ ﺍﻟﺘﻐﻴﻴﺮ ﻓﻲ ﺧﻤﺲ ﺳﻨﻮﺍﺕ ﻓﻘﻂ‬

‫ﺩﻭﻥ ﺇﺟﻬـــﺎﺩ ﻇﻬﻮﺭﻫﻢ ﻭﺃﻳﺪﻳﻬﻢ ﻓﻰ ﺣﻤﻞ ﺍﻟﺤﻘﺎﺋﺐ‬

‫ﺳﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ‪:‬‬

‫ﻭﻟﻴﺲ ﻓﻲ ‪ ٥٠٠‬ﻋﺎﻡ“‪.‬‬

‫ﻓﺘﻘﺘـــﺮﻥ ﺑﺘﻠﻒ ﻓﻲ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻫﻲ ﻋﻤﻮﻣﴼ ﻻ‬ ‫ﺗﻈﻬﺮ ﺳﻮﻯ ﻓﻲ ﺍﻟﻤﻨﺎﻃﻖ ﺍﻟﺼﻠﺒﺔ ﺟﺪﴽ‪ .‬ﻛﻤﺎ ﻋﻠﻴﻚ‬ ‫ﺍﻟﺒﺤـــﺚ ﻋﻦ ﺟﻤﻴﻊ ﺍﻟﻤﺸـــﺎﻛﻞ ﺍﻻﻋﺘﻴﺎﺩﻳﺔ ﺍﻟﻤﺘﻌﻠﻘﺔ‬ ‫ﺑﺎﻟﺘﻜﺮﺍﺭ ﻭﺗﻠﻄﺦ ﺍﻟﻮﺭﻕ‪ ،‬ﻭﻗﻢ ﺑﻔﺤﺺ ﺷﺮﻳﻂ ﺍﻟﺠﻮﺩﺓ‬ ‫ﻓﻲ ﺣﺎﻝ ﺗﻮﻓﺮﻩ )ﻭﻫﺬﻩ ﻋﻼﻣﺔ ﺟﻴﺪﺓ ﺑﺄﻧﻚ ﺗﺸـــﺘﺮﻱ‬ ‫ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﻣﻦ ﻣﻄﺒﻌﺔ ﺣﺴـــﻨﺔ ﺍﻟﺴﻤﻌﺔ( ﻭﺫﻟﻚ‬ ‫ﻟﻠﺘﺄﻛﺪ ﻣﻦ ﺍﻟﺘﺒﺎﻳﻦ ﻓﻲ ﺭﻗﻊ ﺍﻟﻜﺜﺎﻓﺔ ﺍﻟﺼﻠﺒﺔ ﻣﻦ ﺃﺣﺪ‬ ‫ﺟﺎﻧﺒﻲ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺇﻟﻰ ﺍﻟﺠﺎﻧﺐ ﺍﻵﺧﺮ‪.‬‬ ‫ﻛﻤـــﺎ ﻋﻠﻴﻚ ﺑﻔﺤـــﺺ ﺍﻟﺘﺒﺎﻳﻦ ﻣﻦ ﺟﺎﻧـــﺐ ﺇﻟﻰ ﺁﺧﺮ‪،‬‬ ‫ﻭﺣﺘـــﻰ ﺇﻥ ﻟـــﻢ ﺗﻜـــﻦ ﺗﺠـــﺮﻱ ﺍﻟﻔﺤـــﺺ ﺑﺄﻟﻮﺍﺣﻚ‬ ‫ﺍﻟﺨﺎﺻـــﺔ ﻟﻤﻌﺎﻳﻨـــﺔ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻓﺒﺈﻣﻜﺎﻧـــﻚ ﺃﻥ ﺗﻄﻠﺐ‬ ‫ﺃﺧـــﺬ ‪ ٣٠-٢٥‬ﻭﺭﻗـــﺔ ﻣﻦ ﻭﺳـــﻂ ﺍﻟﻄﺒـــﻊ‪ .‬ﻭﻳﻤﻜﻦ‬ ‫ﻓﺤﺺ ﺍﻟﺘﺒﺎﻳﻦ ﻓﻲ ﻫـــﺬﻩ ﺍﻷﻭﺭﺍﻕ ﺑﺎﻟﻌﻴﻦ ﺍﻟﻤﺠﺮﺩﺓ‬ ‫ﻭﺭﻗﺔ ﻭﺭﻗﺔ‪ ،‬ﻛﻤﺎ ﻳﻤﻜﻦ ﺗﻘﻴﻴﻤﻬﺎ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻣﺠﻬﺮ‬ ‫ﻭﺳـــﺒﻜﺘﺮﻭﻓﻮﺗﻮﻣﺘﺮ‪ .‬ﻭﺇﺫﺍ ﻛﺎﻧـــﺖ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ‬ ‫ﺍﻟﺘـــﻲ ﺗﻨـــﻮﻱ ﺷـــﺮﺍﺅﻫﺎ ﻣﺎﻛﻴﻨـــﺔ ﺫﺍﺕ ﺟـــﻮﺩﺓ ﻓﺎﺋﻘﺔ‪،‬‬ ‫ﻓﻴﺘﻌﻴﻦ ﻋﻠﻴﻚ ﻓﻲ ﻫﺬﻩ ﺍﻟﺤﺎﻟﺔ ﺃﻥ ﺗﻄﻠﺐ ﺃﻭﺭﺍﻗﴼ ﻣﻨﺬ‬ ‫ﺑﺪﺍﻳـــﺔ ﻓﺤﺺ ﺍﻟﻄﺒﻊ‪ .‬ﻭﻓﻲ ﺣـــﺎﻝ ﻛﺎﻧﻮﺍ ﻗﺪ ﻓﺤﺼﻮﺍ‬ ‫ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﻭﺇﻣﺘﻨﻌﻮﺍ ﻋﻦ ﺗﺰﻭﻳﺪﻙ ﺑﺎﻷﻭﺭﺍﻕ ﻻﺳـــﻴﻤﺎ‬ ‫ﻣﻦ ﺍﻟﻔﺤﻮﺹ ﺍﻷﺧﻴﺮﺓ‪ ،‬ﻓﺈﻥ ﻫﺬﺍ ﻣﺆﺷـــﺮ ﻗﻮﻱ ﻋﻠﻰ‬ ‫ﻭﺟﻮﺩ ﺧﻠﻞ ﻛﺒﻴﺮ ﻓﻲ ﺍﻟﻤﺎﻛﻴﻨﺔ‪.‬‬ ‫ﻛﻤـــﺎ ﻋﻠﻴﻚ ﺍﻟﺴـــﺆﺍﻝ ﻋﻤﺎ ﺳـــﻴﺘﻢ ﺗﺰﻭﻳـــﺪﻩ ﻣﻦ ﻗﻄﻊ‬ ‫ﻏﻴﺎﺭ ﻣﻊ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﺘﻲ ﺳﺘﻘﻮﻡ ﺑﺸﺮﺍﺋﻬﺎ‪ ،‬ﻓﺨﺬ ﺻﻮﺭﺓ‬ ‫ﻓﻮﺗﻮﻏﺮﺍﻓﻴﺔﺃﻭﺗﺼﻮﻳﺮﴽﺑﺎﻟﻔﻴﺪﻳﻮﻟﻠﻤﺎﻛﻴﻨﺔ ﻭﻟﻘﻄﻊﺍﻟﻐﻴﺎﺭ‬ ‫ﺍﻟﺘـــﻲ ﺗﺒﺎﻉ ﻣﻌﻬﺎ ﺑﻤﺎ ﻓـــﻲ ﺫﻟﻚ ﺃﻳﺔ ﻣﻀﺨﺎﺕ ﻭﻛﺬﻟﻚ‬ ‫ﺍﻹﺳﻄﻮﺍﻧﺎﺕ ﻭﻣﺤﺎﻭﺭ ﺍﻹﺳﻄﻮﺍﻧﺎﺕ ﻭﺍﻷﻧﺎﺑﻴﺐ‪ .‬ﻭﻫﺬﺍ‬

‫ﺍﻟﺠﺮﺩ ﻟﻘﻄﻊ ﺍﻟﻐﻴﺎﺭ ﻋﻨﺼﺮ ﻣﻬﻢ ﺟﺪﴽ ﻟﻠﻐﺎﻳﺔ ﻓﻲ ﻋﻤﻠﻴﺔ‬

‫ﻣﻦ ﺗﻠﻘﺎﺀ ﻧﻔﺴﻬﺎ‪.‬‬

‫ﺍﻟﺸﺮﺍﺀ‪ ،‬ﻭﻻ ﻳﻘﻞ ﺃﻫﻤﻴﺔ ﻋﻨﻪ ﺟﻤﻊ ﻛﺘﻴﺒﺎﺕ ﺍﻟﺘﻌﻠﻴﻤﺎﺕ‬

‫ﻭﻳﻔﺘـــﺮﺽ ﻣﻦ ﺍﻟﻤﻬﻨﺪﺱ ﺍﻟﺨـــﺎﺹ ﺑﻚ ﺃﻥ ﻳﺘﺤﺮﻯ‬

‫ﺍﻟﺨﺎﺻـــﺔ ﺑﺎﻟﻤﺎﻛﻴﻨـــﺔ ﻭﺍﻟﻤﺨﻄﻄـــﺎﺕ ﺍﻟﻤﻴﻜﺎﻧﻴﻜﻴـــﺔ‬

‫ﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ ﻗﺪﻳﻤﺔ ﺍﻟﻄﺮﺍﺯ ﺃﻭ ﻏﻴﺮ ﺍﻷﺻﻠﻴﺔ‪ ،‬ﻟﺬﺍ ﻋﻠﻴﻚ‬

‫ﻭﺍﻟﻜﻬﺮﺑﺎﺋﻴﺔ‪ .‬ﻭﺍﻟﺴﺆﺍﻝ ﺍﻟﺬﻱ ﻳﻄﺮﺡ ﻧﻔﺴﻪ ﺍﻵﻥ ﻫﻮ‪:‬‬

‫ﺃﻥ ﺗﻄﻠـــﺐ ﻣﻦ ﺍﻟﻤﻬﻨﺪﺱ ﺍﻟﻤﻌﺎﻳﻦ ﺇﺟﺮﺍﺀ ﺗﻘﻴﻴﻢ ﻟﻜﻞ‬

‫ﻫﻞ ﺟﻤﻴﻊ ﻫﺬﻩ ﺍﻟﻜﺘﻴﺒﺎﺕ ﻣﺘﻮﻓﺮﺓ ﺑﺎﻟﻠﻐﺔ ﺍﻟﺘﻲ ﻳﻔﻬﻤﻬﺎ‬

‫ﻭﺣﺪﺓ ﻭﻣﺎﺩﺓ ﻳﻘـــﻮﻡ ﺑﻤﻌﺎﻳﻨﺘﻬﺎ‪ .‬ﻛﻤﺎ ﻋﻠﻴﻚ ﺃﻥ ﺗﻄﻠﺐ‬

‫ﻃﺎﻗﻢ ﺍﻟﺼﻴﺎﻧﺔ ﻟﺪﻳﻚ؟‬

‫ﻣﻨﻪ ﺇﻋﻄﺎﺀ ﺗﻘﺪﻳﺮ ﻟﺴﺮﻋﺔ ﺍﻟﻌﻤﻞ ﻭﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﻤﺘﻮﻗﻌﺔ‬

‫ﻣﻌﺎﻳﻨﺔ ﺍﻟﺨﺒﻴﺮ‬

‫ﻳﻘـــﺪﺭﻩ ﻣﻦ ﻛﻠﻔـــﺔ ﺍﻟﺘﻨﻈﻴﻒ‬ ‫ﻟﻠﻤﺎﻛﻴﻨـــﺔ‪ ،‬ﻭﻛﺬﻟـــﻚ ﻣـــﺎ ّ‬

‫ﻳﺘﻄﻠﺐ ﺇﺳﺘﻴﺮﺍﺩ ﻣﺎﻛﻴﻨﺔ ﻣﺴﺘﻌﻤﻠﺔ ﻓﻲ ﻣﻌﻈﻢ ﺍﻟﺒﻠﺪﺍﻥ‬

‫ﺷﻬﺎﺩﺓ ﻣﻦ ﻣﻬﻨﺪﺱ‪ ،‬ﻭﻫﺬﺍ ﺃﻣﺮ ﻃﻴﺐ ﺑﻞ ﻭﺍﻷﻓﻀﻞ‬

‫ﻭﺍﻟﺼﻴﺎﻧﺔ ﻭﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ‪ .‬ﻭﺍﻟﻤﻬﻢ ﻓﻲ ﻫﺬﻩ ﺍﻟﻌﻤﻠﻴﺔ ﻫﻮ‬ ‫ﺍﻟﻌﺜﻮﺭ ﻋﻠﻰ ﻣﻬﻨﺪﺱ ُﻳﻌﺘﻤﺪ ﻋﻠﻴﻪ ﻭﻟﻴﺲ ﻭﻛﻴ ً‬ ‫ﻼ‪ ،‬ﻭﻣﺎ‬ ‫ﺃﻗﺘﺮﺣﻪ ﻋﻠﻴﻚ ﻫﻮ ﺇﺳﺘﺌﺠﺎﺭ ﻣﻬﻨﺪﺳﻴﻦ ﻭﺇﺳﺘﺸﺎﺭﻳﻴﻦ‬

‫ﺃﻥ ﻳﻘـــﻮﻡ ﻣﻬﻨﺪﺱ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﺑﻔﺤﺺ ﺍﻟﺤﺎﻟﺔ‬

‫ﻳﺘﻘﺎﺿـــﻮﻥ ﺃﺟـــﻮﺭﴽ ﻣﻘﻄﻮﻋـــﺔ ﻟﻘـــﺎﺀ ﺧﺪﻣﺎﺗﻬﻢ ﺳـــﻮﺍﺀ‬

‫ﺍﻟﻤﻴﻜﺎﻧﻴﻜﻴـــﺔ ﻭﺍﻟﻜﻬﺮﺑﺎﺋﻴـــﺔ ﻟﻠﻤﺎﻛﻴﻨـــﺔ‪ ،‬ﻛﻤـــﺎ ﻳﻘـــﻮﻡ‬

‫ﺃﺷﺘﺮﻳﺖ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺗﻠﻚ ﺃﻡ ﻻ‪.‬‬

‫ﺑﻔﺤـــﺺ ﺣﺎﻟـــﺔ ﺳـــﻄﺢ ﺍﻹﺳـــﻄﻮﺍﻧﺔ ﺃﻭ ﺇﺳـــﻄﻮﺍﻧﺎﺕ‬ ‫ﺍﻟﺘﺤﺒﻴـــﺮ ﻭﺍﻟﺘﺮﻃﻴﺐ ﻭﺍﻟﺘـــﺂﻛﻞ ﻭﺍﻟﺘﻠﻒ ﻓﻲ ﺍﻟﻤﺤﺎﻣﻞ‬

‫ﺍﻟﺨﺎﺗﻤـﺔ‬

‫ﻭﺍﻟﺘﺮﻭﺱ ﻭﺧﻄـــﻮﻁ ﺍﻟﺘﻐﺬﻳﺔ ﻭﺍﻟﺮﺅﻭﺱ ﻭﻣﻴﻜﺎﻧﻴﻜﻴﺔ‬ ‫ﺍﻟﻬﻮﺍﺀﻭﺍﻟﻐﺎﺯﺍﺕﻭﺍﻟﺘﺸﺤﻴﻢﻭﻧﻈﻢﺍﻟﺴﻼﻣﺔﻭﺍﻟﺘﻘﻨﻴﺎﺕ‬

‫ُﻳﻌﺪ ﺷـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺩﻭﻥ ﺭﺅﻳﺘﻬﺎ ﺗﻌﻤﻞ ﻭﺩﻭﻥ‬ ‫ﺇﺟﺮﺍﺀ ﺍﺧﺘﺒـــﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻋﻠﻴﻬﺎ ﻭﻻ ﻣﻌﺎﻳﻨﺔ ﻫﻨﺪﺳـــﻴﺔ‬

‫ﺍﻷﺧﺮﻯ‪ .‬ﻭﺗﻌﺪ ﺇﺳـــﻄﻮﺍﻧﺔ ﺍﻟﻄﺒﻊ ﻓﻲ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ‬

‫ﻣﻘﺎﻣﺮﺓ ﻓﻲ ﺃﺣﺴـــﻦ ﺍﻷﺣﻮﺍﻝ‪ ،‬ﻓﺄﻧﺖ ﺗﺸﺘﺮﻱ ﺃﻧﻈﻤﺔ‬

‫ﺍﻷﻭﻓﺴـــﺖ ﺍﻟﺠﺰﺀ ﺍﻟﺮﺋﻴﺴـــﻲ ﻓﻴﻬﺎ‪ ،‬ﻓﺈﺫﺍ ﻛﺎﻥ ﻫﻨﺎﻟﻚ‬

‫ﺳﻼﻣﺔ ﻗﺪﻳﻤﺔ ﻭﻣﺠﻤﻮﻋﺔ ﻣﺨﺘﻠﻄﺔ ﻣﻦ ﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ‬

‫ﺛﻤﺔ ﺗﻼﻋﺐ ﻓﻲ ﻫﺬﻩ ﺍﻷﺳﻄﻮﺍﻧﺔ ﻓﺈﻥ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺗﻘﻞ‬

‫ﻭﺍﻟﻜﺘﻴﺒـــﺎﺕ ﻭﻗﻮﺍﺋـــﻢ ﻗﻄـــﻊ ﺍﻟﻐﻴـــﺎﺭ‪ .‬ﻓﻠـــﺪﻯ ﻗﻴﺎﻣﻚ‬

‫ﻗﻴﻤﺘﻬﺎ ﻛﺜﻴـــﺮﴽ‪ .‬ﻭﻣﻦ ﺍﻟﺠﻮﺍﻧﺐ ﺍﻟﻤﻬﻤﺔ ﺍﻷﺧﺮﻯ ﻫﻮ‬

‫ﺑﺸـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﻣﺴﺘﻌﻤﻠﺔ ﻣﻦ ﺷﺮﻛﺔ ﻫﻨﺪﺳﻴﺔ ﻃﻴﺒﺔ‬

‫ﺍﻟﺘﺄﻛﺪ ﻓﻴﻤﺎ ﺇﺫﺍ ﻛﺎﻧﺖ ﻛﻬﺮﺑﺎﺋﻴﺎﺕ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺳـــﺘﻌﻤﻞ‬

‫ﺍﻟﺴﻤﻌﺔ ﺳﺘﺤﺼﻞ ﻋﻠﻰ ﺃﻧﻈﻤﺔ ﺍﻟﺴﻼﻣﺔ ﻭﺍﻟﻜﺘﻴﺒﺎﺕ‬

‫ﻓﻲ ﺑﻴﺌﺘﻚ‪ ،‬ﻭﺗﺒﺮﺯ ﺃﻫﻤﻴﺔ ﻫﺬﺍ ﺍﻟﻌﺎﻣﻞ ﻟﺪﻯ ﺇﺳـــﺘﻴﺮﺍﺩ‬

‫ﻭﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﺣﺎﻟﻴﴼ ﻣـــﻊ ﺿﻤﺎﻥ ﺑﺘﻮﻓﺮ‬

‫ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﻣﻦ ﺑﻠﺪ ﺁﺧﺮ ﺗﺨﺘﻠﻒ ﻓﻴﻪ ﺍﻟﻔﻮﻟﺘﻴﺔ ﺃﻭ‬

‫ﻗﻄـــﻊ ﺍﻟﻐﻴﺎﺭ‪ ،‬ﻛﻤﺎ ﻳﻤﻜـــﻦ ﺃﻥ ﺗﺤﺼﻞ ﻋﻠﻰ ﻧﻮﻉ ﻣﻦ‬

‫ﺗـــﺮﺩﺩﺍﺕ ﺍﻟﻜﻬﺮﺑﺎﺀ ﻋﻦ ﺗﻠﻚ ﺍﻟﺘﻲ ﻓﻲ ﺑﻠﺪﻙ‪ .‬ﻭﻋﻠﻰ‬

‫ﺍﻟﻀﻤﺎﻥ ﺑﺎﻟﺘﺮﻛﻴﺐ ﺍﻟﺼﺤﻴﺢ ﻭﺛﻤﺔ ﻓﺮﺻﺔ ﻃﻴﺒﺔ ﺑﺄﻥ‬

‫ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻟـــﻦ ﺗﻌﻤﻞ ﺍﻟﻤﺮﺍﻭﺡ ﻓـــﻲ ﻫﺬﻩ ﺍﻟﺤﺎﻟﺔ‬

‫ﻳﻌﻴـــﺪ ﺍﻟﺒﺎﺋﻊ ﺷـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺘﻚ ﻋﻨﺪﻣﺎ ﺗﻜﻮﻥ ﻣﺴـــﺘﻌﺪﴽ‬

‫ﻛﻤﺎ ﻳﻨﺒﻐﻲ‪ ،‬ﻭﻗﺪ ﺗﺴـــﺨﻦ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻛﺜﻴﺮﴽ ﻭﺗﻨﻄﻔﻲﺀ‬

‫ﻟﺸﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺟﺪﻳﺪﺓ‪.‬‬

‫ﻧﺪﻋﻮﻛﻢ ﻹﺧﺘﺒﺎﺭ‬ ‫ﺗﺸﻜﻴﻠﺘﻨﺎ ﺍﻟﻤﺘﻨﻮﻋﺔ ﻣﻦ‬ ‫ﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺸﻄﻴﺐ‬

‫ﻗﺎﺑ‬ ‫ﻠ‬ ‫ﻮ‬ ‫ﻧ‬ ‫ﺎ‬ ‫ﻓ‬ ‫ﻲ‬ ‫ﻣ‬ ‫ﻌ‬ ‫ﺮ‬ ‫ﺍﻟ‬ ‫ﺽ‬ ‫ﺸ‬ ‫ﺮ‬ ‫ﺟ‬ ‫ﻗ‬ ‫ﻠ‬ ‫ﻴ‬ ‫ﻒ‬ ‫ﺔ‪،‬‬ ‫ﺑ‬ ‫ﻣ‬ ‫ﺮ‬ ‫ﻨ‬ ‫ﻧ‬ ‫ﺼﺔ ﺭﻗﻢ ﺖ‪،‬‬ ‫ﺍ‬ ‫ﻟ‬ ‫ﻘ‬ ‫ﺎ‬ ‫ﻋﺔ‬ ‫‪0‬‬ ‫‪E-16‬‬ ‫‪ME Printer April 2009‬‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﺍﳌﻌﺪﺍﺕ ﺍﳌﺴﺘﻌﻤﻠﺔ‬ ‫ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﺍﻟﺘﻲ ﻳﻘﻮﻡ ﺍﻟﻤﺼﻨّﻊ ﺑﺘﺠﺪﻳﺪﻫﺎ ﻫﻲ ﺃﺯﺭﺍﺭ‬

‫ﺁﻟﻴﺔ ﻭﺗﺤﺒﻴﺮ ﻭﺗﺴـــﺠﻴﻞ ﻋﻦ ﺑﻌـــﺪ ﻋﻠﻰ ﺃﻗﻞ ﺗﻘﺪﻳﺮ‪.‬‬

‫ﻭﻣﻔﺎﺗﻴﺢ ﺍﻟﺴﻼﻣﺔ ﻓﻲ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻭﺍﻟﺘﻲ ﻳﺠﺐ ﺃﻥ ﺗﻜﻮﻥ‬ ‫ﻓﻲ ﺣﺎﻟﺔ ﺟﻴﺪﺓ‪ ،‬ﺇﺫ ﺃﻥ ﺍﻟﻤﺼﻨّﻌﻴﻦ ﻣﻠﺰﻣﻮﻥ ﺑﺎﻟﻤﺤﺎﻓﻈﺔ‬

‫ﻭﺍﻟﻤﺼﻨﻌﺔ‬ ‫ﻭﺃﻏﻠﺐ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺣﺴﻨﺔ ﺍﻟﺼﻴﺖ‬ ‫ّ‬ ‫ﻓﻲ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻌﺸـــﺮ ﺍﻷﺧﻴﺮﺓ ﺗﺤﺘﻮﻯ ﻛﺬﻟﻚ ﻋﻠﻰ‬

‫ﻋﻠﻰ ﻣﻌﺎﻳﻴﺮ ﺍﻟﺴﻼﻣﺔ ﻋﻠﻰ ﺍﻟﺪﻭﺍﻡ‪ ،‬ﻭﻫﺬﻩ ﻣﻴﺰﺓ ﻛﺒﻴﺮﺓ‬

‫ﻧﻈﺎﻡ ﺗﺸـــﺨﻴﺺ ﻋـــﻦ ﺑﻌﺪ‪ ،‬ﺑﻞ ﻭﺣﺘـــﻰ ﻧﻈﺎﻡ ﺿﺒﻂ‬

‫ﺍﻟﻤﺪ َﺭﺑﻴﻦ ﻭﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ ﺍﻷﺻﻠﻴﺔ‪.‬‬

‫ﺇﺷﺘﺮ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺗﻌﻤﻞ!‬

‫ﻟﻠﻌﺎﻣﻠﻴﻦ ﻟﺪﻳﻜﻢ ﻭﺑﺎﻟﺘﺎﻟـــﻲ ﻟﻜﻢ‪ .‬ﻛﻤﺎ ﻭﻳﻜﻮﻥ ﺑﺎﺋﻌﻲ‬

‫ﺍﻟﺤﺒﺮ ﻋﻦ ﺑﻌﺪ ﻭﻧﻈﺎﻡ ﺗﺴـــﺠﻴﻞ ﺍﻟﻄﻠﺒﻴﺔ ﺑﺈﺳﺘﺨﺪﺍﻡ‬

‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﻋﻠﻰ ﺇﻃﻼﻉ ﻛﺬﻟﻚ ﺑﺎﻟﺨﺼﺎﺋﺺ‬

‫ﻧـــﻮﻉ ﻣـــﻦ ﺑﻄﺎﻗـــﺎﺕ ﺍﻟﺬﺍﻛـــﺮﺓ ﺃﻭ ﺷـــﺮﻳﻂ ﺍﻟﺒﻴﺎﻧـــﺎﺕ‪.‬‬

‫ﺍﻟﻘﺎﻋـــﺪﺓ ﺍﻷﻭﻟﻰ ﻫﻲ ﺃﻧﻚ ﻳﺠﺐ ﺃﻥ ﺗﺘﻤﻜﻦ ﻣﻦ ﺭﺅﻳﺔ‬

‫ﺍﻟﺠﺪﻳﺪﺓ‪ ،‬ﻭﻳﺴﺘﻄﻴﻌﻮﻥ ﺃﺣﻴﺎﻧﴼ ﺗﺮﻛﻴﺐ ﺗﺼﻤﻴﻢ ﺃﻭ ﺁﻟﻴﺔ‬

‫ﻭﺗﺬﻛـــﺮﻭﺍ ﺃﻧﻪ ﺭﻏـــﻢ ﺃﻥ ﺃﻏﻠﺐ ﺍﻟﻤﺼﻨﻌﻴـــﻦ ﺍﻟﻜﺒﺎﺭ ﻗﺪ‬

‫ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﺍﻟﺘﻲ ﺗﻨﻮﻱ ﺷﺮﺍﺅﻫﺎ ﻭﻫﻲ‬

‫ﻭﺗﺤﺴﻦ ﻣﻦ ﺇﻧﺘﺎﺟﻴﺔ‬ ‫ﺟﺪﻳﺪﺓ ﺗﺘﻔﺎﺩﻯ ﺣﺼﻮﻝ ﺃﻋﻄﺎﻝ‬ ‫ّ‬

‫ﺃﺩﺧﻠـــﻮﺍ ﺗﻘﻨﻴـــﺎﺕ ﺟﺪﻳﺪﺓ ﻣﻦ ﻗﺒﻴﻞ ﺍﻟــــ )‪ (CIP3‬ﻭﺍﻟـ‬

‫ﻓـــﻲ ﺣﺎﻟﺔ ﻋﻤﻞ‪ّ ،‬‬ ‫ﻭﻳﻔﻀﻞ ﺃﻥ ﻳﻜـــﻮﻥ ﺫﻟﻚ ﻓﻲ ﻣﺒﻨﻰ‬

‫ﺃﻥ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫)‪ (JDF‬ﻓـــﻲ ﺍﻟﻌـــﺎﻡ ‪ ،٢٠٠٠‬ﺇﻻ ّ‬

‫ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﺘﻲ ﺗﺒﻴﻊ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻻ ﻓﻲ ﺍﻟﻤﺴﺘﻮﺩﻉ‪.‬‬

‫ﺍﻟﺤﺴﻨﺔ ﻋﻠﻰ ﺍﻹﺳـــﺘﺠﺎﺑﺔ ﻟﻤﺘﻐﻴﺮﺍﺕ ﺍﻟﺴﻮﻕ‪ ،‬ﻭﻣﻨﻬﺎ‬

‫ﻣﻦ ﺇﻧﺘﺎﺝ ﺫﻟﻚ ﺍﻟﻌﺎﻡ ﻟﻴﺲ ﻟﻬﺎ ﺳﻮﻯ ﺻﻼﺕ ﺇﺳﻤﻴﺔ‬

‫ﻭﺃﻃﻠـــﺐ ﻣﻦ ﺍﻟﺒﺎﺋـــﻊ ﺍﻟﻘﻴـــﺎﻡ ﺑﺘﺸـــﻐﻴﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺑﻐﻴﺔ‬

‫ﺇﻥ ﺇﺣﺘﺎﺟـــﺖ ﻣﺎﻛﻴﻨﺘـــﻚ ﺇﻟﻰ ﻋﻤﻠﻴﺔ ﺇﻋـــﺎﺩﺓ ﺗﺮﺗﻴﺐ ﺃﻭ‬

‫ﺑﻨﻈﺎﻡ ﺿﺒﻂ ﺍﻟﺤﺒﺮ ﻭﻧﻈﻢ ﺇﺩﺍﺭﺓ ﻏﺮﻓﺔ ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﻓﺤﺼﻬـــﺎ ﺣﺘـــﻰ ﻭﺇﻥ ﺇﺿﻄـــﺮﺭﺕ ﻟﺪﻓﻊ ﻗﻴﻤـــﺔ ﺍﻟﻮﺭﻕ‬

‫ﺗﺤﺴـــﻴﻦ ﻛﺒﻴﺮﻳﻦ ﻏﺮﺽ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺃﻧﻮﺍﻉ ﻣﺨﺘﻠﻔﺔ‬

‫ﻭﻓـــﻲ ﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﺳـــﻴﺠﺪ ﺍﻟﻤـــﺮﺀ ﺭﻭﺍﺑﻂ‬

‫ﻭﺍﻟﺤﺒـــﺮ‪ ،‬ﻭﻻ ﺑﺪ ﻣﻦ ﺗﻨﻈﻴﻢ ﻋﻤﻠﻴﺔ ﺍﻟﻔﺤﺺ ﻣﺴـــﺒﻘﴼ‬

‫ﻣﻦ ﺍﻟﻄﻠﺒﻴﺎﺕ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ‪.‬‬

‫)‪ (CIP3‬ﻓﻲ ﻣﻮﺩﻳﻼﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﻌﺎﻡ ‪ ،٢٠٠٢‬ﺑﺎﻟﺮﻏﻢ‬

‫ﻭﺃﻥ ﺗﺠـــﺮﻱ ﺑﺴـــﺮﻋﺔ ﻭﺑﺤﺮﻓﻴـــﺔ ﻋﺎﻟﻴـــﺔ ﻷﻥ ﻻ ﺃﺣﺪ‬

‫ﻭﺍﻟﺴـــﺆﺍﻝ ﺍﻵﻥ ﻫﻮ‪ :‬ﻣﻦ ﺳـــﻴﻘﻮﻡ ﺑﺘﻔﻜﻴـــﻚ ﻣﺎﻛﻴﻨﺔ‬

‫ﻣـــﻦ ﺃﻥ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺣﺘﻰ ﻓـــﻲ ﺍﻟﻤﻮﺩﻳﻼﺕ‬

‫ﻳﺮﻏـــﺐ ﺑﺪﺧـــﻮﻝ ﺍﻟﻤﺸـــﺘﺮﻱ ﻭﺇﻋﺎﻗـــﺔ ﻋﻤـــﻞ ﻣﻄﺒﻌﺔ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻘﺪﻳﻤﺔ ﻣﻦ ﺃﺟﻞ ﺷـــﺤﻨﻬﺎ ﻭﻣﻦ ﺳـــﻴﻘﻮﻡ‬

‫ﺍﻷﻗﺪﻡ ﻣﻦ ﻫﺬﺍ ﺍﻟﺘﺎﺭﻳﺦ ﻳﻜﻮﻥ ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ ﻋﺎﻟﻲ‬

‫ﻻ ﺗـــﺰﺍﻝ ﺗﻨﺘـــﺞ‪ .‬ﺣﺘـــﻰ ﻭﺇﻥ ﻟـــﻢ ﺗﺘﻤﻜﻦ ﻣـــﻦ ﺍﻟﻘﻴﺎﻡ‬

‫ﺑﺘﺮﻛﻴﺒﻬـــﺎ ﻓـــﻲ ﻣﻄﺒﻌﺘـــﻚ؟ ﻫـــﺬﺍ ﻋﺐﺀ ﻛﺒﻴـــﺮ ﺁﺧﺮ‬

‫ﻓﻲ ﺍﻟﻴﺎﺑﺎﻥ‪.‬‬

‫ﺑﻌﻤﻠﻴـــﺔ ﺍﻟﻔﺤـــﺺ ﻭﺗﻤﻜﻨﺖ ﻓﻌﻠﻴـــﴼ ﻣﻦ ﺇﻟﻘـــﺎﺀ ﻧﻈﺮﺓ‬

‫ﻳﺘﺤﻤﻠﻪ ﺑﺎﺋﻌﻲ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﺍﻷﺻﻠﻴﺔ ﻋﻨّﺎ‪،‬‬

‫ﻭﻋﻤﻮﻣﴼ ﻳﺠﺐ ﺃﻥ ﺗﻌﺮﻓﻮﺍ ﺃﻧﻪ ﺗﻮﺟﺪ ﺑﻌﺾ ﺍﻟﻤﻮﺩﻳﻼﺕ‬

‫ﺷـــﺎﻣﻠﺔ ﻋﻠﻰ ﻋﻤﻠﻴﺔ ﺍﻹﻧﺘﺎﺝ ﻭﺍﻟﺘﺤـــﺪﺙ ﺇﻟﻰ ﺻﺎﺣﺐ‬

‫ﺇﺫ ﻳﻤﻜـــﻦ ﺍﻟﻤﺤﺎﻓﻈـــﺔ ﻋﻠﻰ ﻗﻴﻤﺔ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﺘـــﻲ ﻳﻨﺒﻐـــﻲ ﺗﺠﻨﺐ ﺷـــﺮﺍﺋﻬﺎ‪ ،‬ﺃﻭ ﺃﻧﻬﺎ ﻗـــﺪ ﻻ ﺗﻜﻮﻥ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﺤﺎﻟﻲ‪ ،‬ﻓﺈﻥ ﻟﺪﻳﻚ ﻓﺮﺻﺔ ﻃﻴﺒﺔ ﺟﺪﴽ ﻹﺟﺮﺍﺀ‬

‫ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﺑـــﻞ ﻭﺣﺘـــﻰ ﺗﺤﺴـــﻴﻨﻬﺎ ﻣـــﻦ ﺧـــﻼﻝ‬

‫ﻣﻼﺋﻤـــﺔ ﻧﻈﺮﴽ ﻟﺤﺠﻤﻬﺎ ﻭﻭﺯﻧﻬﺎ‪ .‬ﻓﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺻﻔﻘﺔ ﺷـــﺮﺍﺀ ﻧﺎﺟﺤـــﺔ‪ ،‬ﻭﺇﻥ ﻛﺎﻥ ﺍﻟﺒﺎﺋﻊ ﻓﻲ ﺍﻟﻐﺎﻟﺐ ﻻ‬

‫ﺍﻟﺘﻔﻜﻴﻚ ﻭﺍﻟﺘﻌﺒﺌﺔ ﻭﺍﻟﺸـــﺤﻦ ﻭﺃﺧﻴـــﺮﴽ ﺍﻟﺘﺮﻛﻴﺐ ﻓﻲ‬

‫ﻣﻦ ﻫﻴﺪﻟﺒﺮﺝ‪ ،‬ﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ‪ ،‬ﺗﺤﻈﻰ ﺑﺸﻌﺒﻴﺔ‬

‫ﻳﺴـــﺘﺨﺪﻣﻬﺎ ﻓﻲ ﺍﻟﻌﻤﻞ ﺃﻭ ﻋﻠﻰ ﺍﻷﻗﻞ ﺑﺎﻟﺼﻮﺭﺓ ﺍﻟﺘﻲ‬

‫ﻣﻄﺒﻌﺘـــﻚ‪ .‬ﻭﺗﺘﻀﻤﻦ ﻫﺬﻩ ﺍﻟﻌﻤﻠﻴﺔ ﺗﻬﻴﺌﺔ ﻣﻨﺎﺳـــﺒﺔ‬

‫ﻭﺍﺳـــﻌﺔ ﺟﺪﴽ ﻓﻲ ﺍﻟﻤﺒﺎﻧﻲ ﺍﻟﺼﻨﺎﻋﻴﺔ ﻣﺘﻌﺪﺩﺓ ﺍﻟﻄﻮﺍﺑﻖ‬

‫ﺗﺘﺨﻴﻠﻬﺎ ﻓﻲ ﺫﻫﻨﻚ‪ .‬ﻭﺭﺑﻤﺎ ﻳﻜﻮﻥ ﺃﻓﻀﻞ ﻓﺤﺺ ﻫﻮ‬

‫ﻟﻤﻮﻗﻊ ﺍﻟﺘﺮﻛﻴﺐ ﻭﺍﻟﺘﻜﻴﻴﻒ ﻭﺍﻟﺘﺠﻬﻴﺰﺍﺕ ﺍﻟﻜﻬﺮﺑﺎﺋﻴﺔ‬

‫ﻓﻲ ﻣﻮﻣﺒﺎﻱ‪ ،‬ﻭﺫﻟﻚ ﻷﻧﻬﺎ ﻣﻀﻐﻮﻃﺔ ﺍﻟﺤﺠﻢ ﻭﻟﻴﺴﺖ‬

‫ﺍﻟﻔﺤﺺ ﺫﺍﺗﻪ ﺍﻟﺬﻱ ﺗﺠﺮﻳﻪ ﻣﻦ ﺣﻴﻦ ﻵﺧﺮ ﻟﻠﺘﺄﻛﺪ ﻣﻦ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﻘﺪﻳﻤﺔ‪ .‬ﻭﺳﻴﺴﺎﻋﺪﻛﻢ ﺍﻟﺒﺎﻋﺔ ﺫﻭﻭ ﺍﻟﺴﻤﻌﺔ‬

‫ﻧﺎﺭﻳﺶ ﺧﺎﻧﺎ‬ ‫ﻧﺎﺷﺮ ﻭﻣﺤﺮﺭ ﻣﺠﻠﺔ ”ﺇﻧﺪﻳﺎﻥ ﺑﺮﻧﺘﺮ ﺁﻧﺪ‬ ‫ﺑﺒﻠﻴﺸﺮ“‬ ‫‪Indianprinterpublisher.com‬‬

‫ﻃﺒﺎﻋﺔ ﻓـــﻲ ﺑﻠﺪﻙ ﺃﻭ ﻣﻨﻄﻘﺘﻚ‪ .‬ﻭﻫـــﺬﺍ ﻳﻌﻨﻲ ﻭﺟﻮﺩ‬ ‫ﺇﺣﺘﻤﺎﻟﻴـــﺔ ﺃﻛﺒـــﺮ ﻟﺘ ّﻮﻓـــﺮ ﺍﻟﻤﻬﻨﺪﺳـــﻴﻦ ﻭﺍﻟﻤﺸـــ ّﻐﻠﻴﻦ‬

‫ﻓﻲ ﺍﻟﻤﻄﺒﻌﺔ‪ ،‬ﻭﺧﺬ ﺣﺬﺭﻙ ﻣﻦ ﺍﻟﻤﻬﻨﺪﺳـــﻴﻦ ﺍﻟﺬﻳﻦ‬

‫ﺛﻘﻴﻠـــﺔ ﻟﻠﻐﺎﻳـــﺔ‪ .‬ﻣﻦ ﻧﺎﺣﻴـــﺔ ﺃﺧـــﺮﻯ‪ ،‬ﺇﻥ ﺃﻗﺪﻣﺘﻢ ﻋﻠﻰ‬

‫ﺣﺎﻟﺔ ﻣﺎﻛﻴﻨﺎﺗﻚ ﻓﻲ ﻣﻌﺎﻟﺠﺔ ﺍﻷﻟﻮﺍﻥ‪.‬‬

‫ﻳﻌﻤﻠﻮﻥ ﻟﺤﺴﺎﺏ ﺃﻧﻔﺴـــﻬﻢ ﻭﺍﻟﺬﻳﻦ ﻳﺨﺒﺮﻭﻧﻚ ﺃﻧﻚ‬

‫ﺷـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﻣﺴـــﺘﻌﻤﻠﺔ ﻣﻦ ﻛﻮﻣﻮﺭﻱ ﻳﻌﻮﺩ‬

‫ﻭﺑـــﺎﺩﻱﺀ ﺫﻱ ﺑـــﺪﺀ ﻓـــﺈﻥ ﺍﻟﺒﻴﺌـــﺔ ﺍﻟﺘـــﻲ ﺗﻌﻤـــﻞ ﻓﻴﻬﺎ‬

‫ﻟﺴـــﺖ ﺑﺤﺎﺟﺔ ﺇﻟﻰ ﺗﺮﻛﻴﺐ ﻣﺘﻜﺎﻣﻞ ﻟﻠﺘﺸﻐﻴﻞ ﺍﻵﻟﻲ‬

‫ﺗﺄﺭﻳﺦ ﺻﻨﻌﻬﺎ ﺇﻟﻰ ﻣﺎ ﻗﺒﻞ ﺍﻟﻌﺎﻡ ‪ ،٢٠٠٠‬ﻓﻴﻨﺒﻐﻲ ﻋﻠﻴﻜﻢ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺔ ﻭﻣﺴﺘﻮﻯ ﺍﻟﺠﻮﺩﺓ ﻭﺍﻟﺼﻴﺖ ﺍﻟﺬﻱ ﻳﺘﻤﺘﻊ ﺑﻪ‬

‫ﺃﻭ ﻣﻌﺎﻳﻴﺮ ﺍﻟﺴﻼﻣﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﻤﻄﺒﻌﺔ‪.‬‬

‫ﺍﻟﺘﻬﻴﺆ ﻟﺘﺮﻛﻴﺒﻬﺎ ﺑﺤﻴﺚ ﻳﻤﻜﻨﻜﻢ ﺷـــﻖ ﺣﻔﺮﺓ ﺃﺳﻔﻞ‬

‫ﺻﺎﺣﺒﻬـــﺎ ﺍﻟﺤﺎﻟﻲ ﻫﻲ ﻛﻠﻬﺎ ﻣﺆﺷـــﺮ ﺟﻴﺪ ﻋﻠﻰ ﺟﻮﺩﺓ‬

‫ﺃﻣﺎ ﺛﺎﻧﻴﴼ‪ ،‬ﻓﻌﻠﻴﻚ ﺑﺸﺮﺍﺀ ﻃﺮﺍﺯ ﺗﺘﻮﻓﺮ ﺃﺩﻭﺍﺗﻪ ﺍﻹﺣﺘﻴﺎﻃﻴﺔ‬

‫ﺧﻂ ﺍﻟﻤﻨﺘﺼﻒ ﻣﻨﻬﺎ ﻟﻐﺮﺽ ﺍﻟﺘﻨﻈﻴﻒ ﻭﺍﻟﺼﻴﺎﻧﺔ‪.‬‬

‫ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‪ .‬ﺛﻢ ﺇﺫﺍ ﻛﻨﺖ ﺗﻘﻮﻡ ﺑﻌﻤﻞ ﻃﻠﺒﻴﺔ ﺻﻌﺒﺔ‬

‫ﻭﺍﻟﺪﻋﻢ ﺍﻟﻔﻨﻲ ﻟﻪ ﻟﻌﺸـــﺮ ﺳـــﻨﻮﺍﺕ ﻗﺎﺩﻣـــﺔ ﻋﻠﻰ ﺃﻗﻞ‬

‫ﻭﻓـــﻲ ﺍﻟﻨﻬﺎﻳﺔ ﺇﻥ ﻟﻢ ﺗﻜﻦ ﻣﻦ ﺍﻟﺮﻭﺍﺩ ﻓﻌﻠﻴﻚ ﺑﺸـــﺮﺍﺀ‬

‫ﻭﺑﺴـــﺮﻋﺔ ﻋﺎﻟﻴﺔ ﻓﻌﻠﻴـــﻚ ﺍﻟﺒﺤﺚ ﻋـــﻦ ﺍﻟﻌﻴﻮﺏ ﺍﻟﺘﻲ‬

‫ﺗﻘﺪﻳـــﺮ‪ ،‬ﻓﻔـــﻲ ﻣﻌﻈﻢ ﺃﺭﺟـــﺎﺀ ﺍﻟﻌﺎﻟﻢ ﻟﻢ ﻳﻌـــﺪ ﻣﻨﻄﻘﻴﴼ‬

‫ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋﺔ ﻣﺴـــﺘﻌﻤﻠﺔ ﻣـــﻦ ﻣﺼﻨّﻊ ﺇﻣـــﺎ ﻳﻜﻮﻥ‬

‫ﺗﻨﻄﻮﻱ ﻋﻠﻰ ﻣﺸﻜﻠﺔ ﻓﻲ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻻ ﻓﻲ ﺗﺸﻐﻠﻴﻬﺎ‪.‬‬

‫ﺷﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺃﻭﻓﺴﺖ ﺩﻭﻥ ﺗﻌﺒﺌﺔ ﺃﻟﻮﺍﺡ ﺷﺒﻪ‬

‫ﻣﻌﺮﻭﻓـــﴼ ﻟﺪﻳـــﻚ ﺃﻭ ﺃﻧﻪ ﻗﺪ ﺳـــﺒﻖ ﻟﻪ ﺗﺮﻛﻴـــﺐ ﻣﺎﻛﻴﻨﺔ‬

‫ﻭﻣﺸـــﺎﻛﻞ ﺍﻟﺘﺴـــﺠﻴﻞ ﻭﺍﺿﺤﺔ ﻟﻠﻐﺎﻳﺔ‪ ،‬ﺃﻣﺎ ﺍﻟﺨﻄﻮﻁ‬

‫ﻗﺎﺋﻤﺔ ﻣﺮﺍﺟﻌﺔ‬ ‫‪.١‬‬

‫ﺍﻹﻋﺘﻤـــﺎﺩ ﻋﻠﻰ ﺍﻟﺒﺎﺋﻊ – ﻫـــﻞ ﻫﻮ ﻣﺘﺨﺼﺺ ﻓﻲ ﻧﻮﻋﻴـــﺔ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﻲ ﺗﺒﺤﺚ‬ ‫ﻋﻨﻬﺎ – ﻫﻞ ﻫﻮ ﻣﺘﻮﺍﺟﺪ ﻣﺴﺘﻘﺒ ً‬ ‫ﻼ؟‬

‫‪.٢‬‬

‫ﻫﻞ ﻛﺘﻴﺒﺎﺕ ﺍﻹﺳـــﺘﻌﻤﺎﻝ ﻭﺍﻟﻤﺨﻄﻄـــﺎﺕ ﺍﻟﻜﻬﺮﺑﺎﺋﻴﺔ ﻭﻗﻄﻊ ﺍﻟﻐﻴـــﺎﺭ ﻣﺘﻮﻓﺮﺓ ﺑﺎﻟﻠﻐﺔ‬ ‫ﺍﻟﺘﻲ ﺗﻔﻬﻤﻮﻧﻬﺎ ﻓﻲ ﺑﻠﺪﻛﻢ؟‬

‫‪.٣‬‬

‫ﻫـــﻞ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﻣﻌﺘﻨﻰ ﺑﻬـــﺎ ﻣﻦ ﻧﺎﺣﻴـــﺔ ﺍﻟﺘﺰﻳﻴﺖ ﻭﺍﻟﺘﺸـــﺤﻴﻢ ﻭﺍﻟﺼﻴﺎﻧـــﺔ ﻭﺍﻹﺩﺍﻣﺔ‬

‫‪ME Printer April 2009‬‬

‫– ﻳﻤﻜﻨﻚ ﺃﻥ ﺗﻄﻠﺐ ﺍﻟﺴﺠﻼﺕ ﺍﻟﺨﺎﺻﺔ ﺑﺬﻟﻚ‪.‬‬

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‫ﺃﺟﻬﺰﺓ ﺍﻟﺴﻼﻣﺔ ‪ -‬ﻫﻞ ﻫﻲ ﺣﺪﻳﺜﺔ – ﻫﻞ ﻳﺴﺘﻄﻴﻊ ﺍﻟﺒﺎﺋﻊ ﺷﺮﺣﻬﺎ ﻟﻚ؟‬

‫‪.٥‬‬

‫ﻫﻞ ﻳﻮﺟﺪ ﺃﻱ ﺿﻤﺎﻥ ﻭﻫﻞ ﻫﻮ ﺷﺎﻣﻞ؟‬

‫‪.٦‬‬

‫ﻫﻞ ﺍﻟﺒﺎﺋﻊ ﻣﺴﺆﻭﻝ ﻋﻦ ﺍﻟﺘﻔﻜﻴﻚ ﻭﺍﻟﺸﺤﻦ ﻭﺍﻟﺘﺮﻛﻴﺐ؟‬

‫‪.٧‬‬

‫ﻫﻞ ﺳـــﻴﻘﻮﻡ ﺍﻟﺒﺎﺋﻊ ﺑﺘﺪﺭﻳـــﺐ ﻃﺎﻗﻤﻚ ﻋﻠﻰ ﺃﻋﻤﺎﻝ ﺍﻟﺘﺸـــﻐﻴﻞ ﻭﺍﻟﺘﻨﻈﻴﻒ ﻭﺍﻟﺼﻴﺎﻧﺔ‬ ‫ﺍﻟﺪﻭﺭﻳﺔ؟‬

‫‪.٨‬‬

‫ﻫﻞ ﺳﻴﺰﻭﺩﻙ ﺍﻟﺒﺎﺋﻊ ﺑﻘﻄﻊ ﺍﻟﻐﻴﺎﺭ ﺍﻷﺻﻠﻴﺔ ﻭﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﻬﻨﺪﺳﻴﺔ ﺑﺄﺳﻌﺎﺭ ﻣﻌﻘﻮﻟﺔ؟‬

‫ﻻ ﺗﺘﻄﻠﺐ ﺁﺧﺮ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺤﺪﻳﺜﺔ‪ .‬ﺇﺣﺪﻯ ﺍﻟﺤﺎﻻﺕ‬

‫ﻟﺘﺤﻘﻴـــﻖ ﺃﻋﻠـــﻰ ﻣﺴـــﺘﻮﻳﺎﺕ ﺁﻟﻴـــﺔ ﺍﻟﺠـــﻮﺩﺓ ﻭﺍﻟﺜﻘﺔ‬

‫ﻭﻟﻢ ﻳﺘﻢ ﻧﻘﻠﻬﺎ ﺣﺪﻳﺜﴼ ﺇﻟﻰ ﻫﻨﺎﻙ ﻟﻐﺮﺽ ﺯﻳﺎﺩﺓ ﻗﻴﻤﺔ‬

‫ﻫﻲ ﻟﻤﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺗﺘﺪﺭﺝ ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ ﻣﺴﺘﻌﻤﻠﺔ‬

‫ﻭﺍﻹﻧﺘﺎﺟﻴﺔ‪.‬‬

‫ﺇﻋﺎﺩﺓ ﺍﻟﺒﻴﻊ ﺍﻟﺨﺎﺻﺔ ﺑﻬﺎ‪.‬‬

‫ﺫﺍﺕ ﻟـــﻮﻥ ﻭﺍﺣـــﺪ ﺃﻭ ﻟﻮﻧﻴﻦ ﺇﻟﻰ ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋﺔ ﺫﺍﺕ‬

‫ﻭﻫﻜـــﺬﺍ ﻻ ﺑﺪ ﻣﻦ ﻭﺟـــﻮﺩ ﺧﻄﺔ‪ ،‬ﺣﻴـــﺚ ﺃﻥ ﺍﻟﻤﺎﻛﻴﻨﺔ‬

‫ﺃﺭﺑﻌـــﺔ ﺃﻟﻮﺍﻥ‪ ،‬ﺃﻭ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋـــﺔ ﻭﺗﻐﻠﻴﻒ ﺗﺘﺪﺭﺝ ﻣﻦ‬

‫ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﺇﻣﺎ ﺃﻥ ﺗﻜﻮﻥ ﻧﻘﻄﺔ ﻟﻠﻮﺻﻮﻝ ﺇﻟﻰ ﻫﺪﻑ‬ ‫ﺁﺧﺮ ﻟﻠﻨﻤﻮ ﻣﺴﺘﻘﺒ ً‬ ‫ﻼ ﻟﺸﺮﺍﺀ ﻣﻌﺪﺍﺕ ﺟﺪﻳﺪﺓ ﺣﻴﻦ ﺗﻜﺒﺮ‬

‫ﺳـــﺘﺔ ﺃﻟﻮﺍﻥ ﻣﻊ ﺃﺩﺍﺓ ﺗﻐﻠﻴﻒ‪ .‬ﻭﺗﺘﻀﻤـــﻦ ﻫﺬﻩ ﺍﻟﺤﺎﻟﺔ‬

‫ﺍﻟﻤﻄﺒﻌـــﺔ‪ ،‬ﺃﻭ ﺃﻧﻬﺎ ﺗﺴـــﺘﺨﺪﻡ ﻟﺘﻄﺒﻴﻖ ﻣﻌﻴﻦ ﺑﺸـــﻜﻞ‬

‫ﺃﻭ ً‬ ‫ﻻ‪ ،‬ﺇﺑﺤـــﺚ ﻋﻦ ﻣﻮ ّﺭﺩ ﻣﻮﺿﻊ ﺛﻘﺔ ﻭﻳﺘﻤﺘﻊ ﺑﺴـــﻤﻌﺔ‬

‫ﻃﻴﺒـــﺔ ﻓـــﻲ ﺑﻠـــﺪﻙ ﺃﻭ ﻣﻨﻄﻘﺘـــﻚ‪ ،‬ﻭﻏﺎﻟﺒﴼ ﻣـــﺎ ﻳﻜﻮﻥ‬

‫ﻧﻤـــﻮﴽ ﺑﻄﻴﺌـــﴼ ﻭﻣﺘﻮﺍﺯﻧﴼ ﺣﻴﺚ ﺍﻟﺤﺎﺟﺔ ﺇﻟـــﻰ ﺍﻟﺤﺪ ﻣﻦ‬

‫ﻣﺠﺪ ﺇﻗﺘﺼﺎﺩﻳﴼ‪ ،‬ﺑﺤﻴﺚ ﻻ ﻳﺒﺮﺭ ﺍﻹﻗﺒﺎﻝ ﺍﻟﻤﻮﺟﻮﺩ ﺣﺎﻟﻴﴼ‬

‫ﺍﻟﻤﺨﺎﻃـــﺮ‪ ،‬ﻭﺣﻴـــﺚ ﻳﻜـــﻮﻥ ﺍﻟﻨﻤﻮ ﻓـــﻲ ﺭﺃﺱ ﺍﻟﻤﺎﻝ‬

‫ﻓﻲ ﺍﻟﺴﻮﻕ ﻋﻠﻰ ﺷﺮﺍﺀ ﻣﻌﺪﺍﺕ ﺟﺪﻳﺪﺓ‪.‬‬

‫ﻫـــﺬﺍ ﺍﻟﻤـــﻮ ّﺭﺩ ﺍﻟﻤـــﻮﺯّﻉ ﺍﻟﻤﺤﻠـــﻲ ﻷﺣـــﺪ ﻣﺼﻨّﻌـــﻲ‬

‫ﻣﺎﻛﻴﻨـــﺎﺕ ﻃﺒﺎﻋﺔ ﻣﺴـــﺘﻌﻤﻠﺔ ﺫﺍﺕ ﺃﺭﺑﻌـــﺔ ﺃﻟﻮﺍﻥ ﺇﻟﻰ‬

‫ﺃﻭ ﺍﻟﺴـــﻮﻕ ﻣﺤـــﺪﻭﺩﴽ‪ .‬ﻭﻓـــﻲ ﺍﻟﻐﺎﻟﺐ ﻓﺈﻥ ﻫـــﺬﺍ ﺍﻟﻨﻮﻉ‬ ‫ﻣـــﻦ ﺍﻟﻤﺸـــﺎﺭﻳﻊ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻳﻌﻤﻞ ﺑﻌﻴـــﺪﴽ ﻋﻦ ﺍﻟﻤﺒﺎﻧﻲ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬

‫ﻛﻴﻒ ﺗﺸﺘﺮﻱ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﻣﺴﺘﻌﻤﻠﺔ‬

‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻷﺻﻠﻴـــﺔ ﺍﻟﺮﺍﺋﺪﺓ‪ .‬ﻭﻗﺪ ﻳﻜﻮﻥ ﻟﺪﻯ ﻫﺆﻻﺀ‬

‫ﺍﻟﻤﻮﺯّﻋﻴـــﻦ ﺍﻟﺨﻴﺎﺭ ﺍﻷﻭﻝ ﻟﺸـــﺮﺍﺀ ﻣﺎﻛﻴﻨـــﺎﺕ ﻃﺒﺎﻋﺔ‬ ‫ﺗﻤـــﺖ ﻣﻘﺎﻳﻀﺘﻬـــﺎ ﺑﻤﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋـــﺔ ﺟﺪﻳﺪﺓ‪ ،‬ﻭﻫﻢ‬

‫ﺍﻟﻤﺆﺟﺮﺓ ﻓﻲ ﺳـــﻘﻴﻔﺔ ﺻﻨﺎﻋﻴـــﺔ ﺃﻭ ﺑﻨﺎﻳﺔ ﺻﻨﺎﻋﻴﺔ‪ ،‬ﺃﻭ‬

‫ﻟـــﻢ ﻳﻜﻦ ﺛﻤﺔ ﻭﻗﺖ ﻣﻼﺋﻢ ﻟﺸـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ‬

‫ﻳﻌﺮﻓﻮﻥ ﺳـــﻠﻔﴼ ﻣﺘـــﻰ ﺗﻈﻬـــﺮ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋـــﺔ ﻟﻠﺒﻴﻊ‬

‫ﺃﻧﻬـــﺎ ﻗﺪ ﺗﻜﻮﻥ ﻣﺎ ﺯﺍﻟﺖ ﺑﺤﺎﺟﺔ ﺇﻟﻰ ﺇﻛﺘﺴـــﺎﺏ ﺧﺒﺮﺓ‬

‫ﺃﻭﻓﺴﺖ ﻣﺴـــﺘﻌﻤﻠﺔ ﻛﻤﺎ ﻫﻮ ﺍﻟﺤﺎﻝ ﺍﻟﻴﻮﻡ ﻗﻂ‪ ،‬ﻭﺫﻟﻚ‬

‫ﺑﺤﻴـــﺚ ﻳﻤﻜﻨﻬﻢ ﺃﺧﺬﻙ ﻟﻤﺸـــﺎﻫﺪﺓ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻭﻫﻲ‬

‫ﻛﻲ ﺗﻨﺎﻝ ﻣﻮﻗﻌﴼ ﻣﺘﻤﻴﺰﴽ ﻣﻦ ﺍﻟﺴﻮﻕ‪.‬‬

‫ﻧﻈﺮﴽ ﻟﻜﻮﻥ ﺷـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺃﻣﺮﻳﻜﺎ ﺍﻟﺸﻤﺎﻟﻴﺔ‬

‫ﻭﺣﺎﻟـــﺔ ﺃﺧـــﺮﻯ ﻫـــﻲ ﻟﻤﻄﺎﺑـــﻊ ﻛﺒﻴـــﺮﺓ ﺗﻘﻮﻡ ﺑﺸـــﺮﺍﺀ‬

‫ﻭﺃﻭﺭﻭﺑـــﺎ ﻭﺍﻟﻴﺎﺑﺎﻥ ﺗﻌﺎﻧﻲ ﻣﻦ ﺿﻐﻂ ﻣﺎﻟﻲ ﻫﺎﺋﻞ ﻭﻫﻲ‬

‫ﺗﻌﻤﻞ‪ .‬ﻭﻳﺤﺘﻤﻞ ﺃﻥ ﻳﻜـــﻮﻥ ﻟﺪﻯ ﻫﺆﻻﺀ ﺍﻟﻤﻮ ّﺭﺩﻳﻦ‬ ‫ﻃﺎﻗﻢ ﻫﻨﺪﺳـــﻲ ﻭﺩﻋﻢ ﻓﻨﻲ ﺟﻴﺪﻳﻦ‪ ،‬ﻭﻳﻜﻮﻧﻮﺍ ﻛﺬﻟﻚ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﻣﺴـــﺘﻌﻤﻠﺔ ﻟﺘﻄﺒﻴﻖ ﺧﺎﺹ‪ ،‬ﻭﻳﻔﻬﻢ‬

‫ﺍﻵﻥ ﻣﺮﻏﻤـــﺔ ﻋﻠﻰ ﺍﻹﺧﺘﻴﺎﺭ ﺑﻴـــﻦ ﺍﻹﻧﺪﻣﺎﺝ ﺃﻭ ﺍﻟﺒﻴﻊ‬

‫ﺃﺻﺤـــﺎﺏ ﻫـــﺬﻩ ﺍﻟﻤﻄﺎﺑـــﻊ ﺃﺳﺎﺳـــﴼ ﺃﻥ ﻣﺰﺍﻳـــﺎ ﺍﻟﻜﻠﻔﺔ‬

‫ﺑﺴـــﻌﺮ ﺭﺧﻴﺺ ﺃﻭ ﺍﻟﻐﻠﻖ ﺑﻜﻞ ﺑﺴـــﺎﻃﺔ‪ .‬ﺃﻣﺎ ﺍﻟﻤﻄﺎﺑﻊ‬

‫ﻟﻠﻤﻌـــﺪﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ ﺇﺯﺍﺀ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﺗﻤﻴﻞ ﻓﻲ ﻛﻔﺔ‬

‫ﺍﻷﻓﻀـــﻞ ﻓﺘﺪﺧﻞ ﺍﻟﺴـــﻮﻕ ﺑﺈﺳـــﺘﺨﺪﺍﻣﺎﺕ ﻣﺘﻜﺎﻣﻠﺔ‬

‫ﻗﺎﺩﺭﻳﻦ ﻋﻠـــﻰ ﺗﻮﺭﻳﺪ ﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ ﻟﻬـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‪.‬‬ ‫ّ‬ ‫ﻭﺗﺬﻛﺮ ﺩﺍﺋﻤﴼ ﺃﻥ ﻣﻮ ّﺭﺩﻱ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻷﺻﻠﻴﺔ ﻣﻬﺘﻤﻮﻥ‬ ‫ﻟﻠﻐﺎﻳﺔ ﺑﺎﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺳـــﻤﻌﺔ ﻋﻼﻣﺎﺗﻬـــﻢ ﺍﻟﺘﺠﺎﺭﻳﺔ‪،‬‬

‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻓﺎﻟﺠﺪﻳﺪﺓ‪ .‬ﻓﺸـــﺮﺍﺅﻫﻢ ﻟﻤﺎﻛﻴﻨﺎﺕ‬

‫ﻟﻠﻤﺎﻛﻴﻨـــﺔ ﻭﺑﺨﻴـــﺎﺭﺍﺕ ﻣﺘﻘﺪﻣـــﺔ ﻛﺎﻟــــ )ﺇﻧﺘﺮﺳـــﺘﻴﺞ(‬

‫ﻭﻳﺄﻣـــﻞ ﻣﻨﺪﻭﺑﻬـــﻢ ﻛﺬﻟـــﻚ ﺑﺒﻴﻌـــﻚ ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋﺔ‬

‫ﻃﺒﺎﻋﺔ ﺟﺪﻳﺪﺓ ُﻳﺴـــﻬﻢ ﻓﻲ ﺗﺤﺴﻴﻦ ﻋﻤﻠﻬﻢ ﺑﺮﻣﺘﻪ‪،‬‬

‫ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴﺮ ﺟﺪﴽ ﺍﻟﺒﻘﺎﺀ‪ .‬ﻭﻓﻲ‬

‫ﻫـــﺬﻩ ﺍﻟﻤﻄﺎﺑﻊ ﺗﺒﻨـــﻲ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻵﻟﻴـــﺔ ﻭﺍﻹﻧﺘﺎﺟﻴﺔ‬

‫ﺍﻟﻴﺎﺑﺎﻥ ﺛﻤﺔ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻤﺤﻔﺰﺍﺕ ﺍﻟﻤﺎﻟﻴﺔ ﻟﻠﺸﺮﻛﺎﺕ‬

‫ﺍﻷﺻﻠﻴـــﺔ ﺟﻴﺪﻳﻦ ﻓـــﻲ ﺗﻮﺭﻳﺪ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﺘﻲ ﻳﺘﻢ‬

‫ﺍﻟﻌﺎﻟﻴـــﺔ ﻭﺍﻹﻋﺘﻤﺎﺩ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺠﺪﻳﺪﺓ‪،‬‬

‫ﺍﻟﻌﺎﻣﻠـــﺔ ﻓﻲ ﺗﺠـــﺎﺭﺓ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺟﺮﻯ ﻋﻠﻰ‬

‫ﺗﺠﺪﻳﺪﻫـــﺎ ﻓـــﻲ ﺍﻟﻤﺼﻨﻊ ﻣﻊ ﺿﻤـــﺎﻥ ﻣﺤﺪﻭﺩ ﺑﺪﻋﻢ‬

‫ﺇﻻ ﺃﻥ ﻟﺪﻳﻬـــﻢ ﺇﺣﺘﻴﺎﺟـــﴼ ﺧﺎﺻـــﴼ ﻟﻘﻄﻌـــﺔ ﻣﻌﻴﻨﺔ ﻣﻦ‬

‫ﺇﺳـــﺘﺨﺪﺍﻣﻬﺎ ﻋﺸﺮ ﺳﻨﻮﺍﺕ‪ ،‬ﻭﺗﺘﻀﻤﻦ ﻫﺬﻩ ﺍﻟﻤﻌﺪﺍﺕ‬ ‫ﻋﻤﻮﻣﴼ ﺗﺴﺠﻴ ً‬ ‫ﻼ ﻋﻦ ﺑﻌﺪ ﻭﻟﻮﺣﺎﺕ ﻟﻠﺘﺤﺒﻴﺮ ﻋﻦ ﺑﻌﺪ‬

‫ﻓﻨﻲ ﻣﻦ ﺍﻟﻤﺼﻨّﻊ‪ ،‬ﺇﻻ ﺃﻧﻪ ﻳﻨﺒﻐﻲ ﺍﻟﺘﺤﻘﻖ ﻣﻦ ﻃﺒﻴﻌﺔ‬

‫ﻭﺍﺣـــﺪ ﺃﻭ ﻟﻮﻧﻴﻦ ﻷﻋﻤﺎﻝ ﺍﻟﻜﺘـــﺐ ﺃﻭ ﺑﻌﺾ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﻭﻧﻈﻢ ﺗﺮﻃﻴﺐ ﺣﺪﻳﺜﺔ‪.‬‬

‫ﺍﻟﻌﻼﻗﺔ ﺑﺎﻟﻀﺒﻂ ﺑﻴﻦ ﺍﻟﻤﺼﻨّﻊ ﻭﻣﻮ ّﺭﺩﻱ ﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ‪،‬‬

‫ﻭﻳﺠـــﺐ ﺃﻥ ﺗﻜـــﻮﻥ ﻣﺘﺄﻛـــﺪﴽ ﻣـــﻦ ﺃﻥ ﺍﻟﻤﺼﻨّﻊ ﻳﺪﻋﻢ‬

‫ﺍﻟﺘﻄﺒﻴﻘـــﺎﺕ ﺍﻟﺨﺎﺻـــﺔ ﻛﺎﻟﺘﻐﻠﻴـــﻒ ﺑﺎﻷﺷـــﻌﺔ ﻓـــﻮﻕ‬

‫ﻭﻳﻜﻮﻥ ﺃﺳـــﻌﺎﺭ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻷﻭﺭﻭﺑﻴـــﺔ ﺃﻋﻠﻰ‪ ،‬ﻭﻟﻜﻦ‬

‫ﺍﻟﺒﺎﺋـــﻊ ﻓﻨﻴـــﴼ ﻓﻲ ﺑﻴـــﻊ ﻭﺗﺮﻛﻴـــﺐ ﻭﺗﺠﺪﻳـــﺪ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﺍﻟﺒﻨﻔﺴﺠﻴﺔ ﺃﻭ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ ﺍﻷﺳﻄﻮﺍﻧﻴﺔ‬

‫ﻓﻲ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺤﺎﻻﺕ ﺇﺳﺘﺨﺪﻣﺖ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‬

‫ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‪ .‬ﻣﻦ ﻧﺎﺣﻴﺔ ﺃﺧﺮﻯ ﻳﻤﻜﻦ ﺷﺮﺍﺀ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﺫﺍﺕ ﺍﻟﺸﺎﺷـــﺔ ﺍﻟﺤﺮﻳﺮﻳﺔ ﻭﻋﻤﻠﻴﺎﺕ ﻣـــﺎ ﺑﻌﺪ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺑﺸﻜﻞ ﺑﺴﻴﻂ ﻻﺳـــﻴﻤﺎ ﻓﻲ ﺍﻟﺒﻠﺪﺍﻥ ﺍﻹﺳﻜﻨﺪﻧﺎﻓﻴﺔ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﺑﺎﺋﻌﻲ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﺍﻷﺻﻠﻴﻴﻦ‬

‫ﺍﻷﺧﺮﻯ‪ .‬ﻭﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻠﻤﻄﺎﺑﻊ ﺍﻟﻜﺒﻴـــﺮﺓ ﻓﺈﻥ ﺁﻻﺗﻬﺎ‬

‫ﻭﺃﺣﻴﺎﻧﴼ ﻳﻤﻜﻨﻚ ﺃﻥ ﺗﺠﺪ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﻣﺴـــﺘﺨﺪﻣﺔ‬

‫ﻣﻊ ﻧﻮﻉ ﻣـــﻦ ﺍﻟﻀﻤﺎﻥ‪ ،‬ﺑﻞ ﻭﻓﻲ ﺑﻌﺾ ﺍﻟﺤﺎﻻﺕ ﻣﻊ‬

‫ﺍﻟﻘﺪﻳﻤـــﺔ ﻭﺣﺘـــﻰ ﺍﻵﻻﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻣﻨﻬـــﺎ ﻫـــﻲ‬

‫ﻓـــﻲ ﺗﻄﺒﻴـــﻖ ﻭﺍﺣﺪ ﻭﻓـــﻲ ﻣﻨﺎﻭﺑﺔ ﻭﺍﺣﺪﺓ ﻣﻨـــﺬ ﺍﻟﻴﻮﻡ‬

‫ﺿﻤـــﺎﻥ ﻟـــﻸﺩﺍﺀ‪ ،‬ﻭﻻ ﺗﻨﺲ ﺃﻥ ﻟـــﺪﻯ ﺍﻟﺒﺎﻋـــﺔ ﺗﺄﺭﻳﺦ‬

‫ﺑﺒﺴـــﺎﻃﺔ ﺟﺰﺀ ﻣﻦ ﺍﻷﺳـــﻄﻮﻝ‪ ،‬ﺃﻣﺎ ﺃﺣﺪﺙ ﻣﺎﻛﻴﻨﺎﺗﻬﺎ‬

‫ﺍﻷﻭﻝ ﻟﺸـــﺮﺍﺋﻬﺎ‪ ،‬ﻭﻟﻜـــﻦ ﻋﻠﻴـــﻚ ﺍﻟﺤﺬﺭ ﻟﺪﻯ ﺷـــﺮﺍﺀ‬ ‫ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺇﺳﺘﺨﺪﻣﺖ ﻓﻌ ً‬ ‫ﻼ ﻓﻲ ﺑﻠﺪ ﺇﺳﻜﻨﺪﻧﺎﻓﻲ‬

‫ﻛﺎﻣﻞ ﻟﻠﻤﺎﻛﻴﻨﺔ ﻭﺃﻋﻄﺎﻟﻬﺎ ﻭﺍﻟﻘﻄﻊ ﺍﻟﻤﺴﺘﺒﺪﻟﺔ ﻓﻴﻬﺎ‪.‬‬

‫ﻭﻓـــﻲ ﺟﻨﻲ ﺍﻷﺭﺑﺎﺡ ﻣﻦ ﺍﻟﺴـــﻮﻕ‪ّ .‬‬ ‫ﻭﻳﻔﻀﻞ ﺃﺻﺤﺎﺏ‬

‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻛﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺫﺍﺕ ﻟﻮﻥ‬

‫ﺍﻟﺠﺪﻳـــﺪﺓ ﻓﻬـــﻲ ﻏـــﺮﺓ ﺍﻷﺳـــﻄﻮﻝ ﻭﺗﻘـــﻮﺩﻩ ﺑﺄﺟﻤﻌﻪ‬

‫ﻭﻣـــﻦ ﺍﻟﻤﺰﺍﻳـــﺎ ﺍﻷﺧـــﺮﻯ ﻟﺸـــﺮﺍﺀ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫‪ME Printer April 2009‬‬

‫ﻭﺍﻟﻤﻌﺎﻟﺠﺔ ﺑﺎﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ‪ ،‬ﺑﻴﻨﻤﺎ ﺗﺤﺎﻭﻝ‬

‫ﺟﺪﻳﺪﺓ ﺣﻴﻨﻤﺎ ﻳﺄﺫﻥ ﻟﻪ ﺍﻟﻮﻗﺖ ﺑﺬﻟﻚ‪.‬‬ ‫ﻭ ُﻳﺤﺘﻤـــﻞ ﺃﻥ ﻳﻜﻮﻥ ﺑﺎﺋﻌـــﻲ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﺍﳌﻌﺪﺍﺕ ﺍﳌﺴﺘﻌﻤﻠﺔ‬

‫ﻛﻴﻒ ﻧﺸﺘﺮﻱ‬ ‫ﺍﻟﻤﻌﺪﺍﺕ‬ ‫ﺍﻟﻤﺴﺘﻌﻤﻠﺔ؟‬ ‫ﻧﺎﺭﻳﺶ ﺧﺎﻧﺎ ﻳﺒ ّﻴﻦ ﻛﻴﻒ ُﻳﻤﻜﻦ ﻟﻠﺨﻄﺔ‬ ‫ﺍﻟﻤﺤﻜﻤﺔ ﺃﻥ ﺗُﺤ ِﺪ َﺙ ﻓﺮﻗﴼ ﻛﺒﻴﺮﴽ‬

‫ﺣﺘﻰ ﻋﻨﺪ ﺷـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﻣﺴﺘﻌﻤﻠﺔ ﻻ ﺑﺪ ﻣﻦ ﻭﺟﻮﺩ‬

‫ﻣﻮﻫﺒـــﺔ ﻛﺒﻴـــﺮﺓ ﻓﻲ ﺍﻟﻤﺠـــﺎﻻﺕ ﺍﻟﻤﺎﻟﻴﺔ ﻭﺍﻟﺘﺴـــﻮﻳﻖ‬

‫ﻣﺘﻴﻨـــﺔ ﻟﻠﻐﺎﻳﺔ‪ ،‬ﺣﺘﻰ ﺃﻥ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﻲ ﻳﺠﺮﻱ‬

‫ﺧﻄﺔ ﻭﺳـــﺒﺐ ﻭﺟﻴﻪ ﻳﺪﻓﻌـــﻚ ﻟﺬﻟﻚ‪ .‬ﻭﺑﻘـــﺮﺍﺀﺓ ﻫﺬﻩ‬

‫ﻭﺍﻟﻤﻮﺍﺭﺩ ﺍﻟﺒﺸـــﺮﻳﺔ‪ ،‬ﻓﺈﻥ ﺍﻻﺣﺘﻤﺎﻝ ﺍﻟـــﻮﺍﺭﺩ ﺃﻛﺜﺮ ﻣﻦ‬

‫ﺇﺳـــﺘﺨﺪﺍﻣﻬﺎ ﻟﻌﺸﺮﻳﻦ ﺳـــﻨﺔ ﻳﻘﻮﻡ ﻣﺼﻨّﻌﻮ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﺍﻟﻤﻘﺎﻟـــﺔ ﺳﺘﻜﺘﺴـــﺐ ﻣﻌﺮﻓﺔ ﺑﺠﻤﻠﺔ ﻣـــﻦ ﺍﻟﺨﻄﻮﺍﺕ‬

‫ﻏﻴﺮﻩ ﻫـــﻮ ﺃﻥ ﻳﺰﺩﻫﺮ ﻋﻤﻠﻚ ﻣـــﻊ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻷﺻﻠﻴﺔ ﺑﺈﻋﺎﺩﺓ ﺗﺠﺪﻳﺪﻫﺎ ﻭﺑﻴﻌﻬﺎ‪.‬‬

‫ﺍﻟﺘـــﻲ ﻳﻨﺒﻐـــﻲ ﻋﻠﻴـــﻚ ﺇﺗﺒﺎﻋﻬﺎ ﻋﻨـــﺪ ﻗﻴﺎﻣﻚ ﺑﺸـــﺮﺍﺀ‬

‫ﺍﻟﺠﺪﻳـــﺪﺓ‪ .‬ﻭﺳـــﺘﻜﻮﻥ ﻗـــﺎﺩﺭﴽ ﻋﻠﻰ ﺇﻗﻨـــﺎﻉ ﺍﻟﻤﺼﺎﺭﻑ‬

‫ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ‪ .‬ﻭﻓـــﻲ ﺍﻟﻮﺍﻗـــﻊ ﻫﻨـــﺎﻙ ﺛﻤﺔ‬

‫ﻭﺍﻟﻌﻤﻼﺀ ﺍﻟﺬﻳﻦ ﺗﺘﻌﺎﻣﻞ ﻣﻌﻬﻢ ﺑﺪﻋﻤﻚ‪ ،‬ﻭﺳـــﺘﻨﺠﺢ‬

‫ﺃﺳـــﺒﺎﺏ ﻭﺟﻴﻬﺔ ﺟﺪﴽ ﻟﺸـــﺮﺍﺀ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬

‫ﺑﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻷﻭﺗﻮﻣﺎﺗﻴﻜﻴـــﺔ ﺫﺍﺕ ﺍﻟﻄـــﺮﺍﺯ‬

‫ﻋﻠـــﻰ ﺍﻟﻤﺪﻯ ﺍﻟﺒﻌﻴـــﺪ‪ ،‬ﻛﻤﺎ ﻭﺗﻮﺟﺪ ﺇﺟـــﺮﺍﺀﺍﺕ ﻭﻃﺮﻕ‬

‫ﺍﻟﺤﺪﻳـــﺚ‪ .‬ﻓﻠﻤـــﺎﺫﺍ ﺇﺫﻥ ﺍﻟﻌـــﻮﺩﺓ ﺇﻟﻰ ﺍﻟﻘﺪﻳـــﻢ‪ ،‬ﻭﻟﻢ ﻻ‬

‫ﺍﻟﻨﻘﻄـــﺔ ﺍﻟﺘﻲ ﺃﻧـــﺎ ﺑﺼﺪﺩﻫﺎ ﺍﻵﻥ ﻫﻲ ﺇﻧـــﻚ ﺇﺫﺍ ﺃﺭﺩﺕ‬

‫ﺇﺣﺘﺮﺍﺯﻳـــﺔ ﻟﻠﺤـــﺪ ﻣـــﻦ ﺍﻟﻤﺨﺎﻃـــﺮ ﺍﻟﻤﻘﺘﺮﻧﺔ ﺑﺸـــﺮﺍﺀ‬

‫ﺗﻨﺎﻓﺲ ﻛﺒﺎﺭ ﺍﻟﺴـــﻮﻕ ﻣﺒﺎﺷﺮﺓ؟ ﻓﺈﺫﺍ ﻛﺎﻥ ﻟﺪﻳﻚ ﺭﺃﺱ‬

‫ﺷـــﺮﺍﺀ ﻣﻌﺪﺍﺕ ﻣﺴـــﺘﻌﻤﻠﺔ ﻓﻌﻠﻴﻚ ﺃﻥ ﺗﻜﻮﻥ ﻣﺴﺘﻌﺪﴽ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‪.‬‬

‫ﺍﻟﻤـــﺎﻝ ﺍﻟﻜﺎﻓﻲ ﻭﺍﻟﺜﻘـــﺔ ﺍﻟﻌﺎﻟﻴﺔ ﺑﺎﻟﻨﻔﺲ ﻛﻲ ﺗﺴـــﻠﻚ‬ ‫ﻫﺬﺍ ﺍﻟﻄﺮﻳﻖ ﻓﺈﻧﻚ ﺳﺘﻜﻮﻥ ﺃﻓﻀﻞ ﺣﺎ ً‬ ‫ﻻ‪ ،‬ﻣﻤﺎ ﻳﺠﻌﻞ‬

‫ﻟﻜﻲ ﺗﺼﺒﺢ ﺟﺰﺀﴽ ﻣﻦ ﺷـــﺮﻛﺔ ﻫﻨﺪﺳـــﻴﺔ ﺃﻭ ﺃﻥ ﺗﺘﻬﻴﺄ‬ ‫ﻹﺳـــﺘﺌﺠﺎﺭ ﺃﻭ ﺗﻌﻴﻴﻦ ﻃﺎﻗﻢ ﺻﻴﺎﻧﺔ ﺟﻴﺪ‪ .‬ﻛﻤﺎ ﻳﻨﺒﻐﻲ‬

‫ﻣﺼﻨّﻌـــﻮ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻤﻌﺪﺍﺕ ﻳﻤﺴـــﻜﻮﻥ‬

‫ﺗﺨﺼﻴﺺ ﻣﻴﺰﺍﻧﻴﺔ ﻟﻄﺎﻗﻢ ﺍﻟﺼﻴﺎﻧﺔ ﺍﻟﺪﺍﺧﻠﻲ ﻟﺸـــﺮﺍﺀ‬

‫ﺑﺈﺣـــﺪﻯ ﻳﺪﻳـــﻚ ﻭﻋﻤﻼﺅﻙ ﻭﺍﻟﻤﺼﺎﺭﻑ ﻳﻤﺴـــﻜﻮﻥ‬ ‫ﺑﺎﻟﻴﺪ ﺍﻷﺧﺮﻯ‪.‬‬

‫ﺍﻟ ُﻌـــﺪﺩ ﻭﺍﻷﺩﻭﺍﺕ ﻭﻗﻄـــﻊ ﺍﻟﻐﻴـــﺎﺭ ﻭﺍﻷﻋﻄـــﺎﻝ‪ .‬ﻛﻤـــﺎ‬ ‫ﻋﻠﻴﻚ ﺍﻟﺘﻬﻴـــﺆ ﻟﻮﺿﻊ ﻣﻌﺎﻳﻴﺮ ﻟﻤﻌﺪﺍﺗﻚ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ‬

‫ﺗﺤﺘـــﺎﺝ ﺟﻤﻴـــﻊ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘـــﻲ ﺗﺮﻭﻡ ﺍﻟﻨﺠﺎﺡ ﺷـــﺮﺍﺀ‬

‫ﻭﺍﻟﻌﻨﺎﻳﺔ ﺑﻬﺎ‪ ،‬ﻭﺃﻥ ﺗﻨﻔﻖ ﺑﺴـــﺨﺎﺀ ﻟﺸـــﺮﺍﺀ ﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ‬

‫ﺗﻌﻤﻞ ﻭﻛﺄﻧﻬﺎ ﺟﺪﻳﺪﺓ‪ ،‬ﻭﻫﻮ ﻣﻦ ﺑﻤﻘﺪﻭﺭﻩ ﺇﺳـــﺘﺨﺪﺍﻡ‬

‫ﺑﻌـــﺾ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻣـــﻦ ﺃﺟـــﻞ ﺇﺟـــﺮﺍﺀ‬

‫ﺍﻟﺘﻲ ﻣﻦ ﺷـــﺄﻧﻬﺎ ﺗﺤﺴـــﻴﻦ ﺣﺎﻝ ﻣﻄﺒﻌﺘﻚ‪ .‬ﻭﻭﺟﻬﺔ‬

‫ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻓـــﻲ ﺇﻧﺘﺎﺝ ﺃﻋﻤـــﺎﻝ ﺭﺍﺋﻌﺔ ﻭﻓﻲ‬

‫ﺗﻄﺒﻴﻘـــﺎﺕ ﻣﻌﻴﻨﺔ ﻋﻠﻴﻬـــﺎ ﺃﻭ ﻓﻲ ﻣﺠﺎﻻﺕ ﺟﺪﻳﺪﺓ ﻟﻢ‬

‫ﻧﻈﺮﻱ ﻫﻲ ﺃﻧﻪ ﻳﺠﺐ ﻋﻠﻰ ﺷـــﺮﻛﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺠﻴﺪﺓ‬

‫ﺯﻣﻦ ﻗﻴﺎﺳﻲ ﻣﺪﻫﺶ‪ .‬ﻭﺍﻟﻄ ّﺒﺎﻋﻮﻥ ﺍﻟﺠﻴﺪﻭﻥ ﻛﺬﻟﻚ‬

‫ﻳﺘﻢ ﺍﻟﺘﻴﻘﻦ ﻣﻨﻬﺎ ﺑﻌﺪ‪ .‬ﻓﻌﻠﻰ ﺳﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ‪ ،‬ﺗﺸﺘﻤﻞ‬

‫ﺗﺤﺴـــﻴﻦ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺧﺎﺻﺘﻬﺎ ﺍﻟﺠﺪﻳﺪﺓ ﻣﻨﻬﺎ‬

‫ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﺘﺤﻮﻳـــﻞ ﺍﻟﻄﺒﺎﻋـــﻲ ﻭﻣـــﺎ ﺑﻌـــﺪ ﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﻭﻗﺎﻣﻮﺍ ﺑﺄﻋﻤﺎﻝ ﻣﺮﺑﺤﺔ ﻭﻣﻤﺘﺎﺯﺓ ﻭﺗﻌﻠﻤﻮﺍ ﻋﻠﻢ ﺍﻟﺠﻮﺩﺓ‬

‫ﻋﻠﻰ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﺘﻲ ﻻ ﺗﺴـــﺘﺨﺪﻡ ﻓﻲ‬

‫ﻭﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﻓﻲ ﻛﻞ ﻳﻮﻡ ﺗﺴﺘﺨﺪﻡ ﻓﻴﻪ‪ ،‬ﻛﻤﺎ ﻭﻳﺠﺐ‬ ‫ﻣﻜﺎﻓﺄﺓ ﻣﺸـــ ّﻐﻠﻲ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻃﺎﻗﻢ ﺍﻟﺼﻴﺎﻧﺔ‬

‫ﺛﻢ ﻗﺎﻣﻮﺍ ﺑﺸـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺎﺕ ﺟﺪﻳﺪﺓ ﻛﻲ ﻳﺘﻔﻮﻗﻮﺍ ﻋﻠﻰ‬

‫ﻛﻞ ﻳـــﻮﻡ‪ ،‬ﺇﻻ ﺃﻧـــﻪ ﻣـــﻊ ﻫﺬﺍ ﻣﻦ ﺍﻟﻀـــﺮﻭﺭﺓ ﺃﻥ ﺗﻜﻮﻥ‬

‫ﻋﻠﻰ ﺟﻮﺩﺓ ﺍﻹﻧﺘﺎﺝ ﻓﻲ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‪ ،‬ﺇﺿﺎﻓﺔ‬

‫ﺍﻟﻄ ّﺒﺎﻋﻴﻦ ﺍﻟﻌﺎﺩﻳﻴﻦ ﺍﻟﺬﻳﻦ ﻳﺸﺘﺮﻭﻥ ﻣﺎﻛﻴﻨﺎﺕ ﺟﺪﻳﺪﺓ‬

‫ﻣﻮﺟـــﻮﺩﺓ ﻓﻲ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺇﻥ ﻟﻢ ﺗﻜﻮﻧﻮﺍ ﺭﺍﻏﺒﻴﻦ‬

‫ﺇﻟـــﻰ ﻣﻜﺎﻓﺄﺗﻬـــﻢ ﻋﻠﻰ ﺍﻷﻋﻄـــﺎﻝ ﺍﻟﺘـــﻲ ﻻ ﺗﺤﺪﺙ‪.‬‬

‫ﻓـــﻲ ﺍﻟﻠﺠﻮﺀ ﺇﻟـــﻰ ﺯﻳﺎﺩﺓ ﺍﻟﻌﻤـــﻞ‪ .‬ﻭﻳﺴـــﺘﻠﺰﻡ ﺗﻌﺪﻳﻞ‬

‫ﺑﺈﺧﺘﺼﺎﺭ‪ ،‬ﻓﺈﻥ ﺇﺳـــﺘﺜﻤﺎﺭﻙ ﻓﻲ ﺷﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ‬

‫ﺟﻬﻮﺩ ﺇﺳﺘﺜﻨﺎﺋﻴﺔ‪.‬‬

‫ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﺘﺤﻮﻳﻞ ﺍﻟﻄﺒﺎﻋﻲ ﻭﻣﺎ ﺑﻌﺪ ﺍﻟﻄﺒﺎﻋﺔ ﺇﻧﺘﺎﺝ‬

‫ﻣﺴﺘﻌﻤﻠﺔ ﻫﻮ ﺇﺳﺘﺜﻤﺎﺭ ﻓﻲ ﻣﺸﺮﻭﻉ ﻫﻨﺪﺳﻲ‪.‬‬

‫ﻭﻓـــﻲ ﻭﺍﻗﻊ ﺍﻟﺤـــﺎﻝ‪ ،‬ﻣﺎ ﻟﻢ ﺗﻜﻦ ﺧﺒﻴـــﺮﴽ ﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻋـــﺪﺩ ﻛﺒﻴـــﺮ ﻣﻦ ﺍﻟﻄﻠﺒﻴـــﺎﺕ‪ ،‬ﺃﻣﺎ ﺍﻟﻤﺸـــﻜﻠﺔ ﺍﻷﺧﺮﻯ‬ ‫ﺗﻌﻤﺮ ﻃﻮﻳ ً‬ ‫ﻼ‪ .‬ﻓﻌﻠﻰ‬ ‫ﻓﺘﻜﻤﻦ ﻓﻲ ﺃﻥ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ّ‬

‫ّ‬ ‫ﺍﻟﺨﻄـﺔ‬

‫ﺍﻟﻔﻜﺮﺓ‬

‫ﻫـــﻞ ﺃﻧﺖ ﻃ ّﺒﺎﻉ؟ ﻭﺇﻥ ﻛﻨـــﺖ ﻛﺬﻟﻚ ﻓﻬﻞ ﺃﻧﺖ ﻃﺒّﺎﻉ‬ ‫ﺟﻴـــﺪ؟ ﺗﻜﻤـــﻦ ﺃﻫﻤﻴﺔ ﻫﺬﺍ ﺍﻟﺴـــﺆﺍﻝ ﻓـــﻲ ﺃﻥ ﺍﻟﻄ ّﺒﺎﻉ‬

‫ﺍﻟﺠﻴـــﺪ ﺑﻤﻘـــﺪﻭﺭﻩ ﺃﻥ ﻳﺠﻌـــﻞ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻘﺪﻳﻤـــﺔ‬

‫‪ME Printer April 2009‬‬

‫ﻫﻢ ﺍﻟﺬﻳﻦ ﺑـــﺪﺃﻭﺍ ﺍﻟﻌﻤﻞ ﻏﺎﻟﺒﴼ ﺑﻤﺎﻛﻴﻨﺎﺕ ﻣﺴـــﺘﻌﻤﻠﺔ‬

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‫ﻭﻟﻜﻨﻬﻢ ﻳﻌﺘﻘﺪﻭﻥ ﺃﻧﻬﻢ ﺳـــﻴﺠﻨﻮﻥ ﺃﺭﺑﺎﺣﴼ ﺩﻭﻥ ﺑﺬﻝ‬

‫ﺃﻭ ﻣﻬﻨﺪﺳـــﴼ ﻓﻼ ﺿـــﺮﺭ ﻋﻠﻰ ﺍﻹﻃﻼﻕ ﻓـــﻲ ﺃﻥ ﺗﻘ ّﺮ‬ ‫ﺑﺬﻟـــﻚ‪ .‬ﺃﻣﺎ ﺇﺫﺍ ﻛﻨﺖ ﺻﺎﺣﺐ ﺷـــﺮﻛﺔ ﻃﺒﺎﻋﺔ ﻭﻟﺪﻳﻚ‬

‫ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ ﺗﻜﻮﻥ ﻣﺎﻛﻴﻨﺎﺕ ﻗﺺ ﺍﻷﺳـــﻄﻮﺍﻧﺎﺕ‬

‫ﺷﺮﻛﺘﻚ ﺷﺮﻛﺔ ﻃﺒﺎﻋﻴﺔ‬ ‫ﻻ ﺷﺮﻛﺔ ﻫﻨﺪﺳﻴﺔ‬

‫ﻳﺠـــﺐ ﺃﻥ ّﺗﻠﺒﻲ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﺍﻟﺤﺎﺟﺔ ﺍﻟﺘﻲ‬

‫ﺍﳌﻌﺪﺍﺕ ﺍﳌﺴﺘﻌﻤﻠﺔ‬

‫ﺍﻟﻤﻠﻒ‬

‫ﻟﻤﺎﺫﺍ ﻧﻠﺠﺄ ﺇﻟﻰ‬ ‫ﺇﻗﺘﻨﺎﺀ ﺍﻟﻤﻌﺪﺍﺕ‬ ‫ﺍﻟﻤﺴﺘﻌﻤﻠﺔ؟‬ ‫ﻓﻲ ﺍﻟﺘﻘﺮﻳﺮ ﺍﻟﺘﺎﻟﻲ‪ّ ،‬‬ ‫ﻳﻮﺿﺢ ﻟﻨﺎ ﺭﻭﺩ ﻫﺎﻳﺰ ﻟِ َـﻢ ُﻳﻤﻜﻦ ﺃﻥ‬ ‫ﺗﻜﻮﻥ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﺧﻴﺎﺭﴽ ﺁﺧﺮﴽ‬

‫ﻳﻌﺪ ﺷﺮﺍﺀ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﺃﻣﺮﴽ ﻣﺤﻔﻮﻓﴼ‬

‫ﻃﺒﺎﻋﺔ ﻭﻣﻌﺪﺍﺕ ﺗﺸـــﻄﻴﺐ ﻻ ﺑـــﺄﺱ ﺑﻬﺎ‪ ،‬ﻓﻴﻮﺣﻲ ﻟﻨﺎ‬

‫ﺑﺎﻟﻤﺨﺎﻃﺮ ﻭﺍﻟﺘﻮﺗﺮ ﻭﺍﻟﺨﻮﻑ‪ ،‬ﻭﻳﺴـــﺘﺤﻴﻞ ﻓﻲ ﺃﻏﻠﺐ‬

‫ﺷـــﺮﺍﺀ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟـــﻰ ﺃﻥ ﺻﺎﺣﺐ ﺍﻟﻤﻄﺒﻌﺔ‬

‫ﺍﻷﺣﻴـــﺎﻥ ﺇﺛﺒﺎﺕ ﻫﺬﻩ ﺍﻟﻤﺨـــﺎﻭﻑ‪ .‬ﺑﺤﻴﺚ ﺃﻥ ﺍﻟﻌﺪﻳﺪ‬

‫ﻳﺮﻳﺪ ﺗﺠﻨﺐ ﻣﻨﻐﺼﺎﺕ ﻣﻦ ﻗﺒﻴﻞ ﺇﻣﺘﻼﻙ ﻣﻌﺪﺍﺕ ﻻ‬

‫ﻣـــﻦ ﺍﻟﻤﻄﺎﺑـــﻊ ﺗﺸـــﺘﺮﻱ ﻣﺎﻛﻴﻨـــﺎﺕ ﻃﺒﺎﻋـــﺔ ﺟﺪﻳﺪﺓ‬

‫ﻳﻌﺘﻤـــﺪ ﻋﻠﻴﻬﺎ ﺃﻭ ﺃﻥ ﺗﺒـــﺪﻭ ﺻﻮﺭﺗﻪ ﻛﺼﺎﺣﺐ ﻣﺘﺤﻒ‬

‫ﺑﺴﺒﺐ ﻭﺟﻬﺎﺕ ﺍﻟﻨﻈﺮ ﺗﻠﻚ‪.‬‬

‫ﻃﺒﺎﻋﺔ ﻻ ﻣﻄﺒﻌﺔ‪ .‬ﻭﻫﺬﻩ ﺍﻟﺼﻮﺭﺓ ﺑﻜﻞ ﺗﺄﻛﻴﺪ ﺧﺎﻃﺌﺔ‬

‫ﻭﻟﻜـــﻦ ﺗﻮﺟـــﺪ ﺑﻌـــﺾ ﺍﻵﺭﺍﺀ ﺍﻟﻤﻘﺒﻮﻟـــﺔ ﺍﻟﺘﻲ ﺗﻮﺻﻲ‬

‫ﺗﻤﺎﻣـــﴼ‪ ،‬ﻭﺫﻟـــﻚ ﻷﻧﻬﺎ ﻟﻴﺴـــﺖ ﻫـــﺬﻩ ﻫﻲ ﺍﻟﻤﺴـــﺎﺋﻞ‬

‫ﺑﺸـــﺮﺍﺀ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ‪ ،‬ﺇﺫ ﻟﻴـــﺲ ﻋﻠﻴﻜﻢ‬

‫ﺍﻟﺮﺋﻴﺴـــﻴﺔ ﺍﻟﺘـــﻲ ﺗﺆﺛﺮ ﻓـــﻲ ﻧﺠﺎﺡ ﺍﻟﻌﻤـــﻞ‪ .‬ﻓﺒﻌﻤﻠﻴﺔ‬

‫ﺳـــﻮﻯ ﺍﻟﻌﻮﺩﺓ ﻋﺸـــﺮ ﺳـــﻨﻮﺍﺕ ﺇﻟﻰ ﺍﻟـــﻮﺭﺍﺀ ﻟﻺﻃﻼﻉ‬ ‫ﻋﻠـــﻰ ﺃﻱ ﻓـــﺮﻕ ﻣﻠﻤﻮﺱ ﻓﻲ ﻣﺴـــﺘﻮﻳﺎﺕ ﺍﻷﺩﺍﺀ ﻓﻲ‬

‫ﺷـــﺮﺍﺀ ﻣﻌـــﺪﺍﺕ ﺟﺪﻳـــﺪﺓ‪ ،‬ﻳﻘ ّﻴـــﺪ ﺻﺎﺣـــﺐ ﺍﻟﻤﻄﺒﻌـــﺔ‬

‫ﺍﻟﺼﻐﻴـــﺮﺓ ﻧﻔﺴـــﻪ ﻏﺎﻟﺒـــﴼ ﺑﺪﻳـــﻦ ﻛﺒﻴﺮ‪ ،‬ﻭﺳـــﺮﻋﺎﻥ ﻣﺎ‬

‫ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺸـــﻄﻴﺐ‪ .‬ﻭﺑﻨﺎﺀﴽ‬ ‫ﻋﻠـــﻰ ﺫﻟـــﻚ‪ ،‬ﻓﺈﻥ ﺟﻬـــﺎﺯﴽ ﻣﺴـــﺘﻌﻤ ً‬ ‫ﻼ ﻟﻤـــﺪﺓ ﺧﻤﺲ‬

‫ﻳﺪﺭﻙ ﺃﻧﻪ ﻗﺪ ﺣﺸـــﺮ ﻧﻔﺴـــﻪ ﻓﻲ ﺯﺍﻭﻳﺔ ﺿﻴﻘﺔ ﻻ ﻣﻔﺮ‬ ‫ﻣﻨﻬـــﺎ‪ .‬ﻭﻗﺪ ﻳﻌﻨﻲ ﺷـــﺮﺍﺀ ﺍﻟﺠﺪﻳﺪ ﺃﻳﻀـــﴼ ﺃﻥ ﺍﻷﺑﻮﺍﺏ‬

‫ﺳﻨﻮﺍﺕ ﺭﺑﻤﺎ )ﺷﺮﻳﻄﺔ ﺻﻴﺎﻧﺘﻪ ﺑﺸﻜﻞ ﺟﻴﺪ( ﺳﻴﻔﻲ‬

‫ﻗﺪ ﺃﻭﺻﺪﺕ ﺑﻮﺟﻪ ﺗﻄﻮﻳﺮ ﺍﻟﺸـــﺮﻛﺔ ﻟﺒﻀﻌﺔ ﺳـــﻨﻮﺍﺕ‪،‬‬

‫ﺑﺎﻟﻐﺮﺽ ﺫﺍﺗﻪ ﺍﻟﺬﻱ ﺗﻔﻲ ﺑﻪ ﺍﻟﻨﺴـــﺨﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻣﻨﻪ‪.‬‬

‫ﻭﺑﻬﺬﺍ ﺗﻼﺷﺖ ﺧﻴﺎﺭﺍﺕ ﺍﻟﻤﺮﻭﻧﺔ ﻛﻤﺎ ﺿﻌﻔﺖ ﺍﻟﻘﺪﺭﺓ‬

‫ﺇﻻ ﺃﻥ ﻣـــﺎ ﻳﻨﺒﻐـــﻲ ﻣﻌﺮﻓﺘـــﻪ ﻫـــﻮ ﺃﻥ ﺳـــﺮﻋﺔ ﺗﺠﻬﻴﺰ‬

‫ﻋﻠـــﻰ ﻓﺘﺢ ﺁﻓﺎﻕ ﺟﺪﻳﺪﺓ ﻣﻦ ﺍﻟﻔﺮﺹ ﺃﻣﺎﻡ ﺍﻟﺸـــﺮﻛﺔ‪.‬‬

‫ﺍﻟﻌﻤﻞ ﻗﺪ ﺯﺍﺩﺕ ﺑﺸﻜﻞ ﻫﺎﺋﻞ‪ ،‬ﻭﺃﻥ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻛﻤﺎ ﻳﻨﺒﻐﻲ ﺇﻋﺘﺒﺎﺭ ﺷـــﺮﺍﺀ ﻣﻄﺒﻌﺔ ﺣﺠﺮﻳﺔ ﻣﺴﺘﻌﻤﻠﺔ‬

‫ﺍﻟﺠﺪﻳـــﺪﺓ ﻳﻤﻜﻨﻬﺎ ﺃﻥ ﺗﻨﺪﻣﺞ ﻣﻊ ﻧﻈﻢ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ‬

‫ﺇﺣـــﺪﻯ ﻃـــﺮﻕ ﺍﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﺍﻟﺨﻴـــﺎﺭﺍﺕ ﻣﻔﺘﻮﺣﺔ‬

‫ﺍﻟﺤﺎﻟﻴـــﺔ ﺑﻔﺎﻋﻠﻴﺔ ﻛﺒﻴـــﺮﺓ‪ .‬ﻭﻟﻜﻦ ﻫـــﻞ ﻳﺠﺐ ﻭﺿﻊ‬

‫ﺑﺤﻴﺚ ﻳﻤﻜﻦ ﺗﻮﻓﻴﺮ ﺍﻷﻣﻮﺍﻝ ﻟﻺﺳـــﺘﺜﻤﺎﺭ ﻓﻲ ﺷﺮﺍﺀ‬ ‫ً‬ ‫ﺃﺣﻴﺎﻧﴼ ﻓﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﺍﻟﻘﺮﻳﺐ‪ .‬ﻭﻛﻤﺜﺎﻝ ﻋﻠﻰ‬ ‫ﺑﺪﺍﺋﻞ‬

‫ﻫﺬﻩ ﺍﻟﻤﺴـــﺄﻟﺔ ﺍﻟﺮﺋﻴﺴـــﻴﺔ ﻓﻲ ﺍﻟﺤﺴﺒﺎﻥ ﻋﻨﺪ ﺍﻟﺘﺨﻴﺮ‬ ‫ﺑﻴﻦ ﺷـــﺮﺍﺀ ﻣﻌـــﺪﺍﺕ ﺟﺪﻳـــﺪﺓ ﺃﻭ ﻣﺴـــﺘﻌﻤﻠﺔ؟ ﻳﻤﻜﻦ‬

‫ﺫﻟـــﻚ‪ ،‬ﺗﺒﺮﺯ ﺇﻟﻰ ﺍﻷﺫﻫﺎﻥ ﺍﻟﺤﻠـــﻮﻝ ﺍﻟﺮﻗﻤﻴﺔ‪ّ ،‬‬ ‫ﻭﻳﻤﻜﻦ‬

‫ﺫﻟﻚ ﺭﻏﻢ ﺃﻧﻬﺎ ﻟﻴﺴـــﺖ ﻛﺬﻟﻚ ﻓـــﻲ ﺃﻏﻠﺐ ﺍﻟﺤﺎﻻﺕ‪،‬‬

‫ﻣﺜﻞ ﻫﺬﺍ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺣﻴﻨﻬﺎ ﻣﻦ ﺗﻌﺰﻳﺰ ﻭﺟﻮﺩ ”ﻋﻮﺍﻣﻞ‬

‫ﻟﺬﺍ ﻓﺈﻥ ﺍﻟﻤﺴـــﺄﻟﺔ ﺍﻟﺮﺋﻴﺴـــﻴﺔ ﺗﻜﻤﻦ ﻓـــﻲ ﺗﻘﻴﻴﻢ ﺃﻳﻦ‬

‫ﺍﻟﻨﺠـــﺎﺡ“ ﻓﻲ ﺧﺪﻣﺔ ﺍﻟﻌﻤﻼﺀ‪ .‬ﻭﺑﻌﺪﻣﺎ ﺑﺪﺍ ﻓﻲ ﺍﻟﺒﺪﺍﻳﺔ‬

‫ﻳﻤﻜﻦ ﺃﻥ ﺗﻜﻮﻥ ﺭﺑﺤﻴﺔ ﺍﻟﻤﺆﺳﺴﺔ‪ .‬ﻓﺎﻟﻘﻴﺎﻡ ﺑﺘﺤﻠﻴﻞ‬

‫ﺃﻧﻪ ﺍﻟﺨﻴﺎﺭ ﺍﻷﻭﻝ‪ ،‬ﻳﺒﺪﻭ ﺷـــﺮﺍﺀ ﻣﻄﺒﻌﺔ ﺟﺪﻳﺪﺓ ﺍﻟﺨﻴﺎﺭ‬

‫ﻣﻨﺎﺳـــﺐ ﻭﻣﺪﺭﻭﺱ ﻟﻄﺮﻳﻘﺔ ﺍﻻﺳـــﺘﺜﻤﺎﺭ ﺍﻟﻤﺮﺑﺢ ﻓﻲ‬

‫ﺍﻷﺳﻮﺃ‪.‬‬

‫ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺳـــﻴﺒﻴﻦ ﺃﻧﻪ ﻳﻜﻤﻦ ﻭﺑﺸـــﻜﻞ ﺷﺒﻪ‬ ‫ﻣﺆﻛـــﺪ ﻓﻲ ﻣﺠـــﺎﻻﺕ ﺧﺪﻣـــﺔ ﺍﻟﻌﻤـــﻼﺀ‪ ،‬ﻛﺎﻟﺘﺼﻤﻴﻢ‬

‫ﻫﻞ ﺃﺑﺪﻭ ﻣﺒﺎﻟﻐﴼ؟ ﺭﺑﻤﺎ‪ ،‬ﻭﻟﻜﻦ ّ‬ ‫ﻓﻜﺮﻭﺍ ﺑﺎﻷﻣﺮ ﻣﻦ ﻫﺬﻩ‬

‫ﺍﻟﺰﺍﻭﻳﺔ‪ :‬ﻓﻲ ﻛﻞ ﻋﻤﻠﻴﺔ ﺷﺮﺍﺀ ﺟﺪﻳﺪﺓ ﺗﻘﺮﻳﺒﴼ ﺗﺘﻀﻤﻦ‬

‫ﻭﻗﺪ ﺗﺴـــﻬﻢ ﻫـــﺬﻩ ﺍﻟﻌﻮﺍﻣﻞ ﻓﻲ ﻧﺤـــﻮ ‪ ٨٠‬ﻓﻲ ﺍﻟﻤﺎﺋﺔ‬

‫ﺍﻟﻤﻮﺳـــﻊ ﻭﺍﻟﻌﻮﺍﺋﺪ ﻟﺸـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﻓﻘﻂ‪ .‬ﻭﻻ‬ ‫ﻣﻔﺮ ﻣﻦ ﺍﻹﻗﺮﺍﺭ ﺑﺄﻥ ﺍﻟﻄﺒﺎﻋﺔ ﺇﺟﻤﺎ ً‬ ‫ﻻ ﺣﺮﻓﺔ ﺳـــﻠﻌﻴﺔ‪،‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻧﻔﺴـــﻬﺎ ‪ ١٠‬ﻓﻲ ﺍﻟﻤﺎﺋﺔ‪ ،‬ﻟﺬﺍ ُﻳﻌﺪ ﺇﻧﻔﺎﻕ ﻣﺒﺎﻟﻎ‬

‫ﻭﺷـــﺮﺍﺀ ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋﺔ ﺟﺪﻳﺪﺓ ﻓـــﻲ ﺍﻟﻐﺎﻟﺐ ﺗﻔﺮﺿﻪ‬ ‫ﺍﻟﺤﺎﺟـــﺔ ﻟﺘﻨﻔﻴﺬ ﻋﻤﻞ ﻣﻮﺟـــﻮﺩ ﺃﺻ ً‬ ‫ﻼ ﻭﻟﻜﻦ ﺑﻔﺎﻋﻠﻴﺔ‬

‫ﻣـــﻦ ﺍﻷﺭﺑﺎﺡ‪ ،‬ﻓﻴﻤـــﺎ ﻻ ﻳﺘﻮﻗﻊ ﺃﻥ ﻳﺘﺠﺎﻭﺯ ﺩﻭﺭ ﻋﻤﻠﻴﺔ‬ ‫ﺿﺨﻤﺔ ﻣﻦ ﺍﻟﻤﺎﻝ ﻓﻲ ﺷﺮﺍﺀ ﻃﺎﺑﻌﺔ ﺟﺪﻳﺪﺓ ﻓﻲ ﻣﺜﻞ‬ ‫ﻫـــﺬﻩ ﺍﻟﺤـــﺎﻻﺕ ﻫﻮ ﺇﺻـــﺮﺍﺭ ﻋﻠﻰ ﺍﻟﻔﺸـــﻞ ﺑﺪ ً‬ ‫ﻻ ﻣﻦ‬

‫ﺃﻛﺒﺮ ﻟﻠﺒﻘﺎﺀ ﺿﻤﻦ ﺩﺍﺋﺮﺓ ﺍﻟﻤﻨﺎﻓﺴـــﺔ‪ ،‬ﺃﻱ ﺑﻤﻌﻨﻰ ﺁﺧﺮ‬

‫ﺍﻟﺒﺤﺚ ﻋﻦ ﺍﻟﻨﺠﺎﺡ‪.‬‬

‫ﺃﻥ ﺗﻐﻴﻴﺮﴽ ﺑﺴﻴﻄﴼ ﻻ ﺃﻛﺜﺮ ﻭﻻ ﺃﻗﻞ ﺳﻴﻄﺮﺃ ﻋﻠﻰ ﺳﻴﺮ‬

‫ﻓﻠﻨﻔﺘـــﺮﺽ ﺃﻥ ﻟـــﺪﻯ ﺻﺎﺣـــﺐ ﺍﻟﻤﻄﺒﻌـــﺔ ﻣﺎﻛﻴﻨﺘﻲ‬

‫ﺍﻟﻌﻤﻞ‪.‬‬

‫‪ME Printer April 2009‬‬

‫ﻭﺍﻟﺤﺪﺍﺛﺔ ﻭﺍﻟﻤﻘﺪﺭﺓ ﻋﻠﻰ ﺍﻟﺘﻨﺒﺆ ﺑﺎﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﻌﻤﻴﻞ‪.‬‬

‫ﺧﻄﺔ ﺍﻟﺸـــﺮﻛﺔ ﺗﻮﺟﻴﻪ ﺟﺰﺀ ﻛﺒﻴﺮ ﻣـــﻦ ﻗﻴﻤﺔ ﺍﻹﻧﺘﺎﺝ‬

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‫‪ ١٥ - ١٠‬ﺷﺨﺼﴼ ﺃﺻﺒﺤﻮﺍ ﻳﻌﻤﻠﻮﻥ ﻓﻲ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﺘﻲ‬ ‫ّ‬ ‫ﻗﻠﻤﺎ ﻋﻤﻞ ﻓﻴﻬﺎ ﺷـــﺨﺼﺎﻥ‪ ،‬ﻭﻣﻊ ﻫﺬﺍ ﻓﺈﻥ ﺍﻹﻧﺘﺎﺟﻴﺔ‬

‫ﻋﻠﻰ ﺍﻟﻤﺪﺭﺑﻴﻦ ﻫﻲ ﺃﻛﺜﺮ ﺃﻭﻟﻴﺔ"‪.‬‬

‫ﻭﻳﺘﺨـــﺬ ﺍﻟﺘﺪﺭﻳﺐ ﺩﻭﺭﴽ ﻣﺨﺘﻠﻔﴼ ﻧﻮﻋﴼ ﻣﺎ ﻣﻊ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﻭﻳﺆﻛـــﺪ ﺍﻟﺴـــﻴﺪ ﻛﻼﺭﻙ ﺑﺤﻤﺎﺱ ﺃﻧـــﻪ ﻭﺭﻏﻢ ﻫﺒﻮﻁ‬

‫ﻟﻜﻞ ﺷـــﺨﺺ ﻳﻌﻤـــﻞ ﺍﻟﻴﻮﻡ ﺗﻌﺎﺩﻝ ﻋﻠـــﻰ ﺍﻷﻗﻞ ﻣﻦ‬

‫ﻋـــﺪﺩ ﺍﻟﻜﻠﻴـــﺎﺕ )ﺭﺑﻤـــﺎ ﺗﻜـــﻮﻥ ﻛﻠﻤـــﺔ "ﺃﻛﺎﺩﻳﻤﻴﺎﺕ"‬

‫ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻭﺍﻟـ )ﻫﻴﺘﺴﻴﺖ(‪ ،‬ﻓﺎﻟﺘﻌﻘﻴﺪ ﻭﺍﻟﻜﻠﻔﺔ‬ ‫ﺍﻟﻌﺎﻟﻴـــﺔ ﺍﻟﺨﺎﺻﺔ ﺑﻌﺪﺩ ﺍﻟﻤﺸـــ ّﻐﻠﻴﻦ ﻭﺍﻷﻫﻤﻴﺔ ﺍﻟﺒﺎﻟﻐﺔ‬

‫ﺃﺭﺑﻌﺔ ﺇﻟﻰ ﺳﺘﺔ ﺃﻣﺜﺎﻝ‪.‬‬

‫ﺃﻓﻀﻞ ﻟﻺﺳـــﺘﺨﺪﺍﻡ ﻫﻨﺎ( ﺇﻻ ﺃﻥ ﻣﺴﺘﻮﻯ ﺍﻟﺘﺪﺭﻳﺲ‬

‫ﻟﻠﻤﻮﺍﻋﻴﺪ ﺍﻟﻨﻬﺎﺋﻴﺔ ﺗﻌﻨﻲ ﺃﻥ ﻣﻦ ﺍﻟﻀﺮﻭﺭﺓ ﻟﻠﻤﺎﻟﻜﻴﻦ‬

‫ﺇﺫﻥ ُﻳﻤﻜﻨﻨﺎ ﺃﻥ ﻧﺮﻯ ﺃﻥ ﺍﻟﻤﻌﺮﻓﺔ ﺍﻟﻤﻄﻠﻮﺑﺔ ﻣﻦ ﺍﻟﻤﺮﺀ‬

‫ﻓﻴﻬـــﺎ ﺭﺑﻤﺎ ﻳﻜـــﻮﻥ ﻗﺪ ﺇﺭﺗﻔـــﻊ‪ ،‬ﻓﺎﻟﻄﻠﺒﺔ ﻣـــﻦ ﺟﻤﻴﻊ‬

‫ﻭﺍﻟﻨﺎﺷـــﺮﻳﻦ ﻣﻦ ﺃﻣﺜﺎﻝ »ﺟﻠﻒ ﻧﻴـــﻮﺯ« ﻭﻏﻴﺮﻫﻢ ﺃﻥ‬

‫ﺃﻧﺤـــﺎﺀ ﺍﻟﻌﺎﻟﻢ ﻳﻤﻜﻨﻬﻢ ﺍﻵﻥ ﺍﻹﻧﺘﺴـــﺎﺏ ﻋﻦ ﻃﺮﻳﻖ‬

‫ﻳﻜـــﻮﻥ ﻟﺪﻳﻬـــﻢ ﻣﺨﻄﻄـــﺎﺕ ﺩﺍﺧﻠﻴـــﺔ ﺧﺎﺻـــﺔ ﺑﻬﻢ‪،‬‬

‫ﺍﻟﻤﺴـــﺎﻗﺎﺕ ﺍﻟﺪﺭﺍﺳـــﻴﺔ ﻋﻠـــﻰ ﺷـــﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ ﺇﻟﻰ‬

‫ﻭﺳـــﺘﻮﺿﻊ ﻫﺬﻩ ﺍﻟﻤﺨﻄﻄﺎﺕ ﻣﻊ ﺍﻷﺧﺬ ﺑﺎﻟﺤﺴـــﺒﺎﻥ‬

‫ﻣﺆﺳﺴـــﺎﺕ ﺩﺭﺍﺳـــﻴﺔ ﻣﻦ ﻗﺒﻴﻞ ﻛﻠﻴﺔ ﻟﻨﺪﻥ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻻﺗﺼﺎﻻﺕ )‪ (http://lcc.arts.ac.uk‬ﺃﻭ ﻛﻠﻴﺔ‬

‫ﺍﻟﺪﻋﻢ ﺍﻟﺒﻌﻴﺪ ﻭﻏﻴـــﺮ ﺍﻟﻤﺘﺼﻞ ﻣﻦ ﻣﺰ ّﻭﺩﻱ ﺍﻟﺘﺪﺭﻳﺐ‬

‫ﺍﻟﻤﺨﺘﺼﻴـــﻦ ﻣﺜـــﻞ ﻛﻠﻴﺔ ﻟﻴـــﺪﺯ ﻟﻠﺘﻘﻨﻴـــﺔ ﻭﻣﺼﻨّﻌﻲ‬

‫ﻭﺗﻌﺪﻝ ﻫﺬﻩ‬ ‫ﻟﻴﺪﺯ ﻟﻠﺘﻘﻨﻴـــﺔ )‪ّ .(http://lct.ac.uk‬‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﻹﺩﺍﺭﺓ ﻣﻄﺒﻌﺔ ﺃﻭ ﺗﺸـــﻐﻴﻞ ﺧﻂ ﺍﻟﺨﻴﺎﻃﺔ ﻭﺍﻟﺘﺰﻳﻴﻦ ﻗﺪ‬

‫ﺇﻧﺘﻘﻠـــﺖ ﻣﻦ ﺩﻣـــﺎﻍ ﺍﻟﻄ ّﺒﺎﻉ ﻭﻳﺪﻳﻪ ﺇﻟـــﻰ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﺘﻲ‬ ‫ﻳﻘﻮﻡ ﺑﺘﺸﻐﻴﻠﻬﺎ‪ ،‬ﻟﻜﻦ ﻫﺬﺍ ﻻ ﻳﻌﻨﻲ ﺇﻧﺘﻔﺎﺀ ﺍﻟﺤﺎﺟﺔ ﺇﻟﻰ‬

‫ﺍﻟﺘﺪﺭﻳـــﺐ ﻋﻠﻰ ﺍﻹﻃﻼﻕ‪ ،‬ﻓﺎﻟﺘﺪﺭﻳﺐ ﺍﻟﻤﻄﻠﻮﺏ ﻫﻮ ﺫﻭ‬ ‫ﻃﺒﻴﻌﺔﻣﺨﺘﻠﻔﺔﻭﻟﺬﺍﻳﻨﺒﻐﻲﺗﻨﻔﻴﺬﻩﺑﻄﺮﻳﻘﺔﻣﺨﺘﻠﻔﺔ‪.‬‬

‫ﻭﻟﺪﻳﻨﺎ ﻫﻨﺎ ﺩﺭﺱ ّ‬ ‫ﻟﺘﻌﻠﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ‬

‫ﻭﻫﻨـــﺎ ّ‬ ‫ﻳﺘﺮﻛﺰ ﺍﻟﺠﺪﻝ‪ ،‬ﻓﺈﺫﺍ ﻛﺎﻧﺖ ﺍﻟﻤﻬﺎﺭﺍﺕ ﺍﻟﻤﻄﻠﻮﺑﺔ‬

‫ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﻣﺴـــﺎﻗﺎﺗﻬﺎ ﺍﻟﺘﺪﺭﻳﺒﻴﺔ ﻋﻦ ﻃﻴﺐ ﺧﺎﻃﺮ‬

‫ﺳـــﺎﺑﻘﴼ ﻟﺘﺸـــﻐﻴﻞ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻗﺪ ﺃﺻﺒﺤﺖ ﺁﻟﻴﺔ‬

‫ﻛـــﻲ ﺗﻼﺋﻢ ﺍﻻﺣﺘﻴﺎﺟـــﺎﺕ ﺍﻹﻗﻠﻴﻤﻴـــﺔ ﻟﻠﻄﻠﺒﺔ ﻭﺗﻮﻓﺮ‬

‫ﺍﻷﻭﺳـــﻂ‪ ،‬ﻓﺎﻟﻤﻄﺎﺑﻊ ﺍﻟﺮﺋﻴﺴﻴﺔ ﻓﻲ ﺃﻭﺭﻭﺑﺎ ﺑﻞ ﻭﺣﺘﻰ‬

‫ﻛﻤـــﺎ ﻫﻮ ﺍﻟﺤﺎﻝ ﻓـــﻲ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺃﻭ ﺍﻟﺘﺠﻠﻴﺪ‬

‫ﻟﻸﻓـــﺮﺍﺩ ﻣﻌﻠﻤﻴـــﻦ ﺷـــﺨﺼﻴﻴﻦ ﻭﺗﻌﺘﻤـــﺪ ﻭﺑﺸـــﻜﻞ‬

‫ﺃﻱ ﺩﺍﺭ ﻃﺒﺎﻋـــﺔ ﺫﺍﺕ ﻃﻤﻮﺣـــﺎﺕ ﺟـــﺎﺩﺓ ﺑﻌﻴﺪﺓ ﺍﻷﻣﺪ‬

‫ﻓﻬﻞ ﻳﻌﻨﻲ ﺫﻟـــﻚ ﺃﻥ ﻫﻨﺎﻙ ﺩﻭﺭ ﻣﺘﺰﺍﻳﺪ ﻟﻠﻤﺼﻨﻌﻴﻦ‬

‫ﻭﺍﺿﺢ ﻋﻠﻰ ﻇﺮﻭﻑ ﺍﻟﻄﻠﺒﺔ ﻟﺤﻀﻮﺭ ﺩﻭﺭﺍﺕ ﻣﻦ ﻳﻮﻡ‬

‫ﻟﺪﻳﻬـــﺎ ﺑﺮﺍﻣـــﺞ ﻟﻠﺘﺪﺭﻳﺐ ﺍﻟﺪﺍﺧﻠﻲ‪ .‬ﻭﻗـــﺪ ﺗﻜﻮﻥ ﻫﺬﻩ‬

‫ﻳﺠـــﺐ ﺃﻥ ﻳﻘﻮﻣـــﻮﺍ ﺑﻪ ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻟﺘﻌﻠﻴـــﻢ؟ ﻭﻟﺪﻯ‬ ‫ﺍﻹﻟﺘﻘﺎﺀ ﺑﺠﻮﺭﺝ ﻛﻼﺭﻙ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻤﻔﻮﺽ ﻟﻬﻴﺪﻟﺒﺮﺝ‬

‫ﺃﻭ ﺃﺳـــﺒﻮﻉ ﻭﺍﺣﺪ‪ ،‬ﻭﻓﻲ ﺣﺎﻟﺔ ﺩﻭﺭﺍﺕ ﻃ ّﺒﺎﻋﻲ ﺍﻟﻨﻘﺶ‬

‫ﺍﻟﺒﺮﺍﻣـــﺞ ﺗﻌﻤﻞ ﻟﻤﺼﻠﺤـــﺔ ﺍﻟﻤﻄﺒﻌﺔ ﺫﺍﺗﻬـــﺎ‪ ،‬ﺇﻻ ﺃﻧﻬﺎ‬

‫ﺍﻟﻐﺎﺋﺮ ﻭﺍﻟـ )ﻫﻴﺘﺴـــﻴﺖ ﻭﻳﺐ(‪ ،‬ﻓـــﺈﻥ ﺍﻟﻤﻌﻠﻤﻴﻦ ﻳﺄﺗﻮﻥ‬

‫ﺍﻟﻤﻤﻠﻜـــﺔ ﺍﻟﻤﺘﺤﺪﺓ ﺑﻬﺬﺍ ﺍﻟﺸـــﺄﻥ ﻟﻢ ﻳـــﺮ ﺍﻷﻣﺮ ﺑﻬﺬﺍ‬

‫ﻟﻠﻘﻴـــﺎﻡ ﺑﺎﻟﺘﺪﺭﻳـــﺐ ﺃﻭ ﺍﻻﻣﺘﺤﺎﻧﺎﺕ ﻓـــﻲ ﻣﺤﻞ ﻋﻤﻞ‬

‫ﻭﺗﻀﻤـــﻦ ﺗﻮﻓﺮ ﺍﻟﺒﺪﻳﻞ ﻷﻱ ﺷـــﺨﺺ ﻓـــﻲ ﺇﺟﺎﺯﺓ ﺃﻭ‬

‫ﺍﻟﺸـــﻜﻞ ﺇﺫ ﻗﺎﻝ‪" :‬ﺇﻥ ﻃﺒﻴﻌﺔ ﺍﻟﺘﺪﺭﻳﺐ ﺍﻟﻤﺘﻐﻴﺮﺓ ﻫﻲ‬

‫ﺍﻟﻄ ّﺒﺎﻋﻴـــﻦ ﺃﻭ ﻳﻘﻮﻣﻮﻥ ﺑﺘﺮﺗﻴﺒﺎﺕ ﺗﻼﺋﻢ ﺍﻻﺣﺘﻴﺎﺟﺎﺕ‬

‫ﻣﺼـــﺎﺏ ﺑﻮﻋﻜـــﺔ ﺻﺤﻴـــﺔ‪ .‬ﻭﺗُﻈﻬﺮ ﻣﺒـــﺎﺩﺭﺓ ﺃﺧﺮﻯ‬

‫ﺗﻀﻤـــﻦ ﺗﻤﺘﻊ ﺃﻏﻠﺐ ﺍﻟﻤﻨﺘﺴـــﺒﻴﻦ ﺑﻤﻬﺎﺭﺍﺕ ﻣﺘﻌﺪﺩﺓ‬

‫ﻣﺎ ﻳﻨﺒﻐﻲ ﻣﻌﺎﻟﺠﺘﻪ ﻻ ﻛﺒﺮ ﺃﻭ ﺻﻐﺮ ﺍﻟﺪﻭﺭ ﺍﻟﺬﻱ ﻳﺠﺐ‬

‫ﺍﻟﻤﺤﻠﻴـــﺔ ﺃﻭ ﺍﻹﻗﻠﻴﻤﻴـــﺔ‪ .‬ﻭﻻ ﺷـــﻲﺀ ﻟـــﺪﻯ ﻫـــﺬﻩ‬ ‫ّ‬ ‫ﻣﺘﺼﻠﺐ‪ ،‬ﻓﺜﻤﺔ ﺇﻧﺴﻴﺎﺑﻴﺔ‬ ‫ﻣﺤﺪﺩ ﺑﺸﻜﻞ‬ ‫ﺍﻟﻤﺆﺳﺴﺎﺕ ّ‬

‫ﺇﺧﺘﻔﻰ ﻣـــﻦ ﺍﻟﻜﻠﻴﺎﺕ ﺍﻟﺘﻲ ﺑـــﺪﺃﺕ ﺗﻀﻌﻒ‪ ،‬ﻭﻳﻤﻜﻦ‬

‫ﻓﻲ ﺍﻟﺴﺎﺑﻖ ﻭﺗﻌﺎﻣﻠﻮﺍ ﻣﻊ "ﺍﻟﻨﻈﺎﻡ" ﻟﻜﻦ ﺍﻷﺳﺌﻠﺔ ﺍﻟﺘﻲ‬

‫ﻭﺗﻄﻮﺭ ﻓﻴﻤﺎ ﻳﺨﺺ ﻫﺬﻩ ﺍﻟﻌﻤﻠﻴﺔ‪.‬‬

‫ﺍﻟﻌﺜﻮﺭ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﻤﺒﺎﺩﺭﺓ ﻣﻦ ﺧﻼﻝ ﺍﻟﺮﺍﺑﻂ ﺍﻟﺘﺎﻟﻲ‪:‬‬

‫ﻋﻠﻰ ﺍﻟﻤﺼﻨّﻌﻴﻦ ﻟﻌﺒﻪ‪ ،‬ﻓﻘﺪ ﺭﺃﻳﻨﺎ ﻃ ّﺒﺎﻋﻴﻦ ﺗﻠﻘﻮﺍ ﺗﺪﺭﻳﺒﴼ‬ ‫ﺗُﻄـــﺮﺡ ﺣﺎﻟﻴﴼ‬

‫ﻭﻫﻨﺎ ُﻳﻤﻜﻦ ﻟﻤﺼﻨّﻌﻲ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻘﻴﺎﻡ ﺑﺪﻭﺭ‬ ‫ﻣﺤﻮﺭﻱ ﺩﺍﻋﻢ‪ ،‬ﺇﻻ ﺃﻥ ﺍﻟﻜﺜﻴﺮﻳﻦ ﻳﺘﺸﻜﻜﻮﻥ‬ ‫ﺑﺸـــﺄﻥ ﺍﻟﺘﻜﺎﻣﻞ ﺍﻟﺬﻱ‬

‫ﻇﻬﺮﺕ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻛﻢ ﻣﻦ ﺍﻟﺘﺪﺭﻳﺐ ﻗﺪ‬

‫‪http://www.investorsinpeople.co.uk/‬‬ ‫‪.Pages/Home.aspx‬‬

‫ﻳﺤﺘﻮﻳـــﻪ ﺃﻱ ﺑﺮﻧﺎﻣـــﺞ‬ ‫ﻳﻄﺮﺣـــﻪ‬

‫ﻭﻳﻮﻓـــﺮ ﻣﻮﻗـــﻊ )‪Investors in People‬‬

‫ﻣﺎﻛﻴﻨـــﺎﺕ‬

‫‪ (Standard‬ﺧﻄـــﺔ ﻟﻠﻤﺴـــﺎﻋﺪﺓ ﻋﻠـــﻰ ﺗﺤﺴـــﻴﻦ‬

‫ﺗﺪﺭﻳﺒـــﻲ‬

‫ﻃﺒﺎﻋـــﺔ ﺑﻌﻴﻨـــﻪ ﻭﻣﺜـــﺎﺭ‬ ‫ﺍﻟﺘﺸـــﻜﻚ ﻫﻮ ﺃﻥ ﺃﻱ‬

‫ﺍﻟﻄﺮﻳﻘﺔ ﺍﻟﺘﻲ ُﻳـــﺪﺍﺭ ﺑﻬﺎ ﺍﻟﻌﻤﻞ ﺍﻟﺘﺠﺎﺭﻱ ﻣﻦ ﺧﻼﻝ‬ ‫ﺭﻓﻊ ﺟـــﻮﺩﺓ ﺍﻟﻤﺴـــﺎﻫﻤﺔ ﺍﻟﺘـــﻲ ﻳﻤﻜﻦ ﻟﻠﻤﻨﺘﺴـــﺒﻴﻦ‬

‫ﺑﺮﻧﺎﻣـــﺞ ﺗﺪﺭﻳﺒﻲ ﻣﻦ‬

‫ﺗﻘﺪﻳﻤﻬﺎ ﻭﻳﻘﺮ ﺍﻟﻤﻮﻗﻊ ﺃﻧﻬﺎ ﺳﻴﺘﻢ ﺍﻟﻮﻓﺎﺀ ﺑﻬﺎ ﺑﻄﺮﻳﻘﺔ‬

‫ﻫﺬﺍ ﺍﻟﻨﻮﻉ ﺳـــﻴﻨﺤﺎﺯ ﻟﺼﺎﻟﺢ‬

‫ﺗﻨﺎﺳـــﺐ ﺍﻟﻌﻤﻞ ﺍﻟﺘﺠـــﺎﺭﻱ ﺍﻟﺸـــﺨﺼﻲ‪ ،‬ﻭﻗﺪ ﻳﻜﻮﻥ‬ ‫ﺃﻫﻢ ﺷﻲﺀ ﻳ َﻘﺮ ﺑﻪ ﻫﻮ ﺍﻹﻧﺘﻘﺎﻝ ﻏﻴﺮ ﺍﻟﻤﻠﺤﻮﻅ ﺍﻟﺬﻱ‬

‫ﺍﻷﻣـــﺮ ﻛﺬﻟﻚ‪ ،‬ﻓﻬـــﻞ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﻳﺤﺪﺙ ﺧـــﻼﻝ ﺍﻟﻌﻘﺪ ﺍﻷﺧﻴﺮ ﻣﻦ ﺍﻟﺰﻣﻦ‪ .‬ﻭﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﻋﻠﻰ ﺗﺸـــﻐﻴﻞ ﺍﻷﺟﻬـــﺰﺓ ﻓﻲ ﻃﺮﻳﻘـــﻪ ﻟﻴﺼﺒﺢ ﻋﻤ ً‬ ‫ﻼ‬

‫ﺍﻟﺪﺭﺟﺔ ﺑﺤﻴﺚ ﻟـــﻮ ﺃﻥ ﺃﺣﺪﻫﻢ‬

‫ﻣﻮﻗﻌﻴـــﴼ ﻭﻟﻬـــﺬﻩ ﺍﻟﻐﺎﻳـــﺔ ﺃﺻﺒـــﺢ ﻣﺎﻟﻚ ﺃﻳﺔ ﻣﺆﺳﺴـــﺔ‬

‫ﻗـــﺪ ﺗﻠﻘـــﻰ ﺗﺪﺭﻳﺒـــﻪ ﺑﺎﻟﻜﺎﻣـــﻞ‬

‫ﻃﺒﺎﻋﻴﺔ ﻓﻲ ﺍﻟﻘﺎﺭﺓ ﺍﻷﻭﺭﻭﺑﻴﺔ ﻳﻤﺘﻠﻚ ﺗﺸﻜﻴﻠﺔ ﻭﺍﺳﻌﺔ‬

‫ﻟﺘﺸـــﻐﻴﻞ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﻣﻦ ﺍﻟﺨﻴـــﺎﺭﺍﺕ ﻟﺘﻨﻔﻴﺬ ﻣﻬﻤﺔ ﺍﻟﺘﺪﺭﻳﺐ‪ ،‬ﻭﻫﺬﺍ ﺍﻟﺤﺎﻝ‬

‫)ﺳﺒﻴﺪﻣﺎﺳـــﺘﺮ ﺃﺱ ﺃﻡ ‪(٧٤‬‬

‫ﻟﻴـــﺲ ﻏﺮﻳﺒﴼ ﻓﻔـــﻲ ﺍﻟﻨﻬﺎﻳﺔ ﻫﻮ ﻣﻦ ﺳﻴﺴـــﺘﻔﻴﺪ ﻣﻦ‬

‫ﻣﺼﻨّـــﻊ‬

‫ﻣﻨﺘﺠـــﺎﺕ ﺍﻟﻤﺼﻨّـــﻊ‪ .‬ﻭﺣﺘـــﻰ ﺇﻥ ﻛﺎﻥ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻣﺨﺘﻠﻔـــﺔ ﺇﻟـــﻰ ﻫﺬﻩ‬

‫ﻣـــﻦ ﻫﻴﺪﻟﺒﺮﺝ ﻟﻦ ﻳﺴـــﺘﻄﻴﻊ ﻧﻘﻞ‬ ‫ﻣﻌﺮﻓﺘﻪ ﺍﻟﺘـــﻲ ﺣﺼﻞ ﻋﻠﻴﻬﺎ ﻓﻲ ﻫﺬﻩ‬ ‫ﺍﻟﻤﺎﻛﻴﻨﺔ ﻟﻴﺘﻤﻜﻦ ﻣﻦ ﺗﺸﻐﻴﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻛﻲ ﺑﻲ‬ ‫ﺃﻱ ‪ ١٠٦‬ﺃﻭ ﺭﻭﻻﻧﺪ ‪٥٠٠‬؟‬

‫‪ME Printer April 2009‬‬

‫ﻭﻣﻤـــﺎ ﺗﻐ ّﻴﺮ ﺃﻳﻀـــﴼ ﻓﻲ ﺍﻟﻘﺎﺭﺓ ﺍﻟﻌﺠـــﻮﺯ ﻭﺍﻟﺬﻱ ﻳﻨﺒﻐﻲ‬ ‫ّ‬ ‫ﺗﻌﻠﻤﻪ ﺑﺎﻟﻜﺎﻣﻞ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻫﻮ ﺃﻥ ﻓﻜﺮﺓ‬ ‫ﺍﻟﺘﺪﺭﻳﺐ ﻛﺈﺳـــﺘﺜﻤﺎﺭ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻲ ﻟﻠﻨﺸﺎﻁ ﺍﻟﺘﺠﺎﺭﻱ‬

‫ﻭﻣﻦ ﺍﻟﺠﺪﻳـــﺮ ﺑﺎﻟﺬﻛﺮ ﻓﻲ ﻫـــﺬﻩ ﺍﻟﻨﻘﻄﺔ‬

‫ﻋﻠـــﻰ ﺍﻟﻤـــﺪﻯ ﺍﻟﺒﻌﻴـــﺪ ﻗﺪ ﺃﺿﺤـــﺖ ﻓﻜـــﺮﺓ ﻣﻘﺒﻮﻟﺔ‪،‬‬ ‫ﻭﻭﻟّﻰ ﺇﻟﻰ ﻏﻴﺮ ﺭﺟﻌﺔ ﺍﻟﺸـــﻌﻮﺭ ﺑـــﺄﻥ ﺍﻷﻣﻮﺍﻝ ﺗﺬﻫﺐ‬

‫ﻣـــﻦ ﻣﺼﻨّـــﻊ ﺇﻟـــﻰ ﺁﺧـــﺮ ﺇﻻ ﺃﻥ ﻗﻴﺎﺩﺗﻬﺎ‬ ‫ﻭﺗﻮﺟﻴﻬﻬﺎ ﻻ ﻳﺨﺘﻠﻒ ﺑﺎﻟﻤﺮﺓ‪ ،‬ﻓﺴﻮﺍﺀ ﺃﻛﺎﻧﺖ‬

‫ﺳﺪﻯ ﻋﻨﺪ ﺗﺪﺭﻳﺐ ﻣﻮﻇﻒ ﺳﻴﻐﺎﺩﺭ ﺍﻟﻤﻄﺒﻌﺔ ﻣﻤﺘﻠﻜﴼ‬ ‫ً‬ ‫ﻣﻬﺎﺭﺍﺕ ﻣﺘﻄﻮﺭﺓ ﺗﺴـــﺘﻔﻴﺪ ﻣﻨﻬﺎ ﻣﻄﺒﻌﺔ ﺃﺧﺮﻯ ﺃﻗﻞ‬

‫ﺍﻟﺴـــﻴﺎﺭﺓ ﺫﺍﺕ ﺃﺭﺑﻊ ﺃﻭ ﺛﻤﺎﻧﻲ ﺇﺳـــﻄﻮﺍﻧﺎﺕ‬

‫ﻛﻔـــﺎﺀﺓ‪ .‬ﻭﻳﻤﻜﻦ ﺃﻥ ﻳﺤﺪﺙ ﺫﻟﻚ ﺑﻜﻞ ﺗﺄﻛﻴﺪ‪ ،‬ﻭﻟﻜﻦ‬

‫ﻓـــﺈﻥ ﻫـــﺬﺍ ﻻ ﻳﻬـــﻢ ﻭﻛﺬﻟـــﻚ ﺍﻟﺤـــﺎﻝ ﻣﻊ‬

‫ﺳـــﺮﻋﺎﻥ ﻣﺎ ﻳﺪﺭﻙ ﻫـــﺬﺍ ﺍﻟﻤﻮﻇﻒ ﺃﻥ ﺍﻟﻤﺆﺳﺴـــﺎﺕ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ‪ .‬ﺇﻻ ﺃﻥ ﺍﻟﺤﺎﻝ‬

‫ﺍﻟﺘﻲ ﻟﻴﺲ ﻟﺪﻳﻬﺎ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺑﻌﻴﺪﺓ ﺍﻷﻣﺪ ﻟﺰﻳﺎﺩﺓ‬

‫ﻟﻴـــﺲ ﻛﺬﻟـــﻚ ﻣﻊ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ‪،‬‬

‫ﻣﻬـــﺎﺭﺍﺕ ﻣﻮﻇﻔﻴﻬﺎ ﻻ ﺗﺘﻤﺘﻊ ﺑﻤﺴـــﺘﻘﺒﻞ ﺑﺎﻫﺮ ﻋﻠﻰ‬

‫ﻟﻜـــﻦ ﻫﺬﻩ ﺍﻟﻨﻘﻄـــﺔ ﻻ ﺩﺧﻞ ﻟﻬﺎ ﻛﺜﻴـــﺮﴽ ﺑﺎﻟﺘﺪﺭﻳﺐ‬

‫ﺍﻟﻤﺪﻯ ﺍﻟﺒﻌﻴﺪ‪ ،‬ﻭﺃﻥ ﻣﺜﻞ ﻫﺬﻩ ﺍﻟﻤﺆﺳﺴﺎﺕ ﺗﻌﻤﻞ ﻓﻲ‬

‫ﺑﻞ ﺑﻜﻴﻔﻴﺔ ﺍﺳﺘﺨﺪﺍﻡ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻓﻲ ﺇﻃﺎﺭ ﻣﻬﻨﻲ‬

‫ﻗﻄﺎﻉ ﺍﻟﺴـــﻮﻕ ﻋﻠﻰ ﺍﻟﻬﺎﻣﺶ ﻭﺃﻧﻬﺎ ﻫﺸـــﺔ ﻭﻋﺮﺿﺔ‬

‫ﻭﻳﺼﺒﺢ ﺧﺎﺭﺝ ﻣﺠﺎﻝ ﻫﺬﻩ ﺍﻟﻤﻘﺎﻟﺔ‪.‬‬

‫ﻟﺘﻘﻠﺒﺎﺕ ﺍﻟﻄﻠﺐ ﻭﺍﻟﺴﻌﺮ‪.‬‬

‫ﻫﻲ ﺃﻧﻪ ﻛﻤـــﺎ ﻳﺨﺘﻠﻒ ﺗﺼﻨﻴﻊ ﺍﻟﺴـــﻴﺎﺭﺓ‬

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‫ﺇﻣﺘﻼﻙ ﻓﺮﻳﻖ ﻣﻦ ﺍﻟﻤﻨﺘﺴﺒﻴﻦ ﺍﻟﻤﺪﺭﺑﻴﻦ ﺟﻴﺪﴽ‪.‬‬

‫ﺑﺘﻨﻔﻴﺬ ﻫﺬﻩ ﺍﻟﻤﻬﻤـــﺔ ﺩﻭﻥ ﺧﻮﻑ ﺃﻭ ﺗﺤ ّﻴﺰ ﺃﻭ ﻣﺤﺎﺑﺎﺓ‪،‬‬

‫ﻭﻟﻜـــﻦ ﻣﺎ ﻟﻢ ﻳﺘﻀﺢ ﻗﻂ ﻫﻮ ﻣﺘﻰ ﺗﻨﺘﻬﻲ ﻣﺴـــﺆﻭﻟﻴﺔ‬

‫ﻓﺎﻟﻄﻠﺐ ﺍﻟﻜﺒﻴﺮ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﻣﺴـــﺘﻤﺮ ﻭﻻ ﻳﺒﺪﻭ ﺃﻧﻪ‬ ‫ﻣﻮﺿـــﻊ ﺗﻬﺪﻳﺪ ﻣﻦ ﺍﻹﻧﺘﺮﻧﺖ ﺃﻭ ﺃﻱ ﻣﺼﺪﺭ ﺇﻋﻼﻣﻲ‬

‫ﺍﻟﺤﻜﻮﻣﺔ ﻟﺘﺤﻞ ﺣﻜﻤﺔ ﺇﺑﺮﺍﻫﺎﻡ ﻟﻴﻨﻜﻮﻟﻦ‪.‬‬

‫ﺁﺧـــﺮ‪ ،‬ﻭﺭﻏـــﻢ ﺿﻴـــﻖ ﻫﻮﺍﻣـــﺶ ﺍﻟﺮﺑـــﺢ ﺇﻻ ﺃﻥ ﻫﺬﻩ‬

‫ﻭﺍﻟﺠـــﺪﻝ ﺣﻮﻝ ﻫـــﺬﻩ ﺍﻟﻘﻀﻴﺔ ﻻ ﻳﻨﺘﻬـــﻲ‪ ،‬ﻓﺘﻤﻜﻴﻦ‬

‫ﺍﻟﺼﻨﺎﻋﺔ ﻣﺎ ﺯﺍﻟﺖ ﻣﻨﺘﺠﺔ ﺑﺸﻜﻞ ﻳﺪﻋﻮ ﺇﻟﻰ ﺍﻟﺘﻔﺎﺅﻝ‬

‫ﺍﻟﺠﻤﻴﻊ ﻣـــﻦ ﺍﻟﻘﺮﺍﺀﺓ ﻭﺍﻟﻜﺘﺎﺑﺔ ﻫـــﻮ ﻓﺎﺋﺪﺓ ﻓﻲ ﺻﺎﻟﺢ‬

‫ﻭﻻ ﺗـــﺰﺍﻝ ﺗﺤﺘﻔـــﻆ ﺑﺤﺼﺘﻬـــﺎ ﻓـــﻲ ﺇﺟﻤﺎﻟـــﻲ ﺍﻟﻨﺎﺗﺞ‬

‫ﺍﻟﻤﺠﺘﻤﻊ ﺑﺄﻛﻤﻠﻪ ﻭﻳﻤﻜـــﻦ ﺍﻟﻘﻮﻝ ﺑﺄﻥ ﺗﻌﻠﻴﻢ ﺍﻟﻨﺎﺱ‬

‫ﺍﻟﻤﺤﻠـــﻲ‪ .‬ﻭ ﻓﻴﻤﺎ ﻳﺘﻌﻠـــﻖ ﺑﺎﻟﻌﺎﺋﺪﺍﺕ ﻓـــﺈﻥ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺣﺘـــﻰ ﻳﺼﺒﺤـــﻮﺍ ﺃﻃﺒـــﺎﺀ ﻭﻣﻬﻨﺪﺳـــﻴﻦ ﻫـــﻮ ﻓﺎﺋـــﺪﺓ‬

‫ﻣﺎ ﺯﺍﻟﺖ ﺗﺤﺘﻞ ﺍﻟﻤﺮﺗﺒﺔ ﺍﻟﺨﺎﻣﺴـــﺔ ﺃﻭ ﺍﻟﺴﺎﺩﺳـــﺔ ﻣﻦ‬

‫ﺃﻳﻀﴼ ﻳﺴـــﺘﻔﻴﺪ ﻣﻨﻬـــﺎ ﺍﻟﺠﻤﻴﻊ ﻭﻛﺬﻟـــﻚ ﻳﺠﺐ ﻋﻠﻰ‬

‫ﻧﺎﺣﻴﺔ ﺍﻷﺭﺑﺎﺡ ﺍﻟﻤﺘﺤﻘﻘﺔ‪ ،‬ﻭﻣﻊ ﻫﺬﺍ ﻓﺈﻥ ﻫﺬﻩ ﻟﻴﺴﺖ‬

‫ﺍﻟﺤﻜﻮﻣـــﺔ ﺃﻥ ﺗﺪﻓﻊ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻤﺎﻝ ﻟﻬﺬﺍ ﺍﻟﻐﺮﺽ‪.‬‬

‫ﺍﻟﺼﻮﺭﺓ ﺍﻟﺘﻲ ﺗﺮﺳﻤﻬﺎ ﺍﻟﺼﻨﺎﻋﺔ ﻟﻨﻔﺴﻬﺎ‪ .‬ﻓﺎﻹﻫﺘﻤﺎﻡ‬

‫ﻭﻟﻜﻦ ﻟﻢ ﺍﻟﺘﻮﻗﻒ ﻋﻨﺪ ﺍﻷﻃﺒﺎﺀ ﻭﺍﻟﻤﻬﻨﺪﺳﻴﻦ ﻓﻘﻂ؟‬

‫ﺍﻟﺪﺍﺋـــﻢ ﺑﺎﻟﻤﺼﺎﻟﺢ ﺍﻟﺸـــﺨﺼﻴﺔ ﻳﻠﻌـــﺐ ﺩﻭﺭﴽ ﻓﻲ ﻫﺬﻩ‬ ‫ّ‬ ‫ﻭﺍﻟﺘﻜﻠـــﻒ ﺍﻟﺼـــﺎﺩﺭ ﻋـــﻦ‬ ‫ﺍﻟﻤﺴـــﺄﻟﺔ ﺇﺫ ﺃﻥ ﺍﻟﺼﺨـــﺐ‬

‫ﻟﻴﺼﺒﺤـــﻮﺍ ﻣﻨﺪﻭﺑـــﻲ ﻣﺒﻴﻌﺎﺕ ﺍﻟﻌﻘـــﺎﺭﺍﺕ ﻭﻣﺼﺮﻓﻴﻲ‬ ‫ﺇﺳـــﺘﺜﻤﺎﺭ ﻭﻣﺤﺎﻣﻴـــﻦ ﻣﻜـــﺮﺓ‪ ،‬ﻭﻛﺬﻟـــﻚ –ﻻ ﺳـــﻤﺢ‬

‫ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺭﻭﺍﺩ ﻭﻣﻨﻈ ّﺮﻱ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻨﺪﻧﺎ ﻗﺪ‬

‫ﻳﺠﻌﻞ ﻣﻦ ﺃﻱ ﺷـــﺨﺺ ﻏﺮﻳﺐ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ‬

‫ﺍﷲ‪ -‬ﻃ ّﺒﺎﻋﻴﻦ؟‬

‫ﻳﺮﺍﻫﺎ ﻭﻛﺄﻧﻬﺎ ﺗﺸﺮﻑ ﻋﻠﻰ ﺍﻻﻧﻬﻴﺎﺭ ﻭﺃﻧﻬﺎ ﻋﺎﺟﺰﺓ ﻋﻦ‬

‫ﻓﻠـــﻢ ﻻ ﺗﻤﺘـــﺪ ﺟﻬﻮﺩ ﺍﻟﺤﻜﻮﻣﺔ ﺣﺘـــﻰ ﺗﻌﻠﻴﻢ ﺍﻟﻨﺎﺱ‬

‫ﻋﻨﺪﻣﺎ ﻳﻮﺍﺟﻪ ﺍﻟﻤﺮﺀ ﻭﺍﻗﻊ ﺍﻟﺤﻴﺎﺓ ﺍﻟﻌﻤﻠﻴﺔ ﻟﺪﻯ ﺑﻠﻮﻏﻪ‬

‫ﺇﺟﺘﺬﺍﺏ ﺍﻟﺸﺒﺎﺏ ﺇﻟﻰ ﺣﺮﻓﺔ ﻗﺮﻳﺒﺔ ﻣﻦ ﺍﻟﻬﺰﻳﻤﺔ ﻋﻠﻰ‬

‫ﻓﺈﻧـــﻪ ﺇﻣﺎ ﻳﻀﻴـــﻊ ﻓﺘﺮﺓ ﺍﻟﺘﺄﺳـــﻴﺲ ﻫﺬﻩ ﻋﻠﻰ ﻧﻔﺴـــﻪ‬

‫ﻳﺪ ﺷﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ‪.‬‬

‫ﺃﻭ ﺃﻧـــﻪ ﻳﺴـــﺘﺨﺪﻡ ﺟﻴﺪﴽ ﻣﺎ ﺇﺳـــﺘﺜﻤﺮﻩ ﻣـــﻦ ﻭﻗﺖ ﻓﻲ‬ ‫ﺍﻟﺘﻌﻠﻴـــﻢ ﺍﻟﻤﻜﺜـــﻒ‪ ،‬ﻭﺑﻌﺪ ﺃﻥ ﻳﺴـــﺘﻤﺘﻊ ﺍﻟﻤـــﺮﺀ ﺑﻔﺘﺮﺓ‬ ‫ﺍﻟﻤﺮﺍﻫﻘـــﺔ ﺍﻟﺘـــﻲ ﻳﺼﻠﻬﺎ ﻫﻞ ﺛﻤﺔ ﺳـــﺒﺐ ﺣﻘﻴﻘﻲ ﺃﻭ‬ ‫ﻭﺟﻴﻪ ﻳﻤﻨﻊ ﻗﻮﻯ ﺍﻟﺴﻮﻕ ﻣﻦ ﺗﻮﻟﻲ ﻣﺴﺆﻭﻟﻴﺔ ﺗﻮﻓﻴﺮ‬ ‫ﺍﻟﺘﻌﻠﻴـــﻢ ﺍﻹﺿﺎﻓﻲ؟ ﻭﻓﻲ ﻧﻬﺎﻳـــﺔ ﺍﻷﻣﺮ ﻳﺘﺨﺬ ﺍﻟﻨﺎﺱ‬ ‫ﻣﺴـــﺎﺭﴽ ﻓﻲ ﺍﻟﻌﻤـــﻞ ﻣﻦ ﺃﺟﻞ ﻣﺼﻠﺤﺘﻬـــﻢ ﺍﻟﺨﺎﺻﺔ‪،‬‬ ‫ﻭﺃﻳﺔ ﻣﺴـــﺎﻫﻤﺔ ﻳﻘﺪﻣﻬﺎ ﺍﻟﻤﺴـــﺎﺭ ﺍﻟﻤﻬﻨﻲ ﻟﻠﻤﺠﺘﻤﻊ‬ ‫ﺗﻌﺘﻤﺪ ﻋﻠﻰ ﻗﺎﺋﻤﺔ ﻣﻦ ﺍﻷﻭﻟﻮﻳﺎﺕ‪.‬‬ ‫ﻭﻛﺎﻥ ﺍﻻﻋﺘﻘﺎﺩ ﺍﻟﺴـــﺎﺋﺪ ﺣﺘﻰ ﻗﺒﻞ ﻋﺸـــﺮ ﺃﻭ ﺧﻤﺲ‬ ‫ﻋﺸـــﺮﺓ ﺳـــﻨﺔ ﺃﻥ ﻟﻠﺤﻜﻮﻣﺔ ﺩﻭﺭ ﻳﺘﻌﻴﻦ ﻋﻠﻴﻬﺎ ﺍﻟﻘﻴﺎﻡ‬ ‫ﺃﺳﺴـــﺖ ﻛﻠﻴﺎﺕ ﺗﻌﻠﻴﻤﻴﺔ‬ ‫ﺑﻪ‪ ،‬ﻓﺄﻏﻠﺐ ﺍﻟﺒﻠﺪﺍﻥ ﺍﻟﻐﺮﺑﻴﺔ ّ‬

‫ﺭﺻﻴﻨﺔ ﻟﻤﺎ ﺑﻌﺪ ﺍﻟﺪﺭﺍﺳـــﺔ ﺍﻟﺜﺎﻧﻮﻳﺔ ﺗﺮﻛﺰﺕ ﺍﻟﺪﺭﺍﺳـــﺔ‬ ‫ﻓﻴﻬـــﺎ ﻋﻠﻰ ﺗﻮﻓﻴﺮ ﺍﻟﺘﺪﺭﻳﺐ ﻓـــﻲ ﻣﻬﺎﺭﺍﺕ ﺗﺠﺎﺭﻳﺔ ﻻ‬ ‫ﺳـــﻴﻤﺎ ﻓﻲ ﻣﺠـــﺎﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻬﻨﺪﺳـــﺔ ﻭﺍﻟﺤﺮﻑ‬ ‫ﺍﻟﺘﻲ ﺗﺘﻄﻠﺐ ﺷﻬﺎﺩﺍﺕ ﺗﻌﺘﻤﺪ ﻋﻠﻰ ﻗﻮﺍﻋﺪ ﺍﻟﺴﻼﻣﺔ‪.‬‬ ‫ﻭﻋﻠﻰ ﺃﻱ ﺣﺎﻝ ﻓﻘﺪ ﺷﻬﺪ ﺍﻟﻌﻘﺪ ﺍﻟﻤﺎﺿﻲ ﻫﺒﻮﻃﴼ ﻓﻲ‬ ‫ﺃﻋﺪﺍﺩ ﺍﻟﻄﻠﺒﺔ ﺍﻟﺪﺍﺭﺳﻴﻦ ﻓﻲ ﺍﻟﻜﻠﻴﺎﺕ ﻭﺍﻷﻛﺎﺩﻳﻤﻴﺎﺕ‬ ‫ﺍﻟﺘـــﻲ ﺗﺪ ّﺭﺱ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻭﻟﻮﻻ ﺃﻋﺪﺍﺩ ﺍﻟﻄﻠﺒﺔ ﺍﻟﺪﺍﻓﻌﻴﻦ‬ ‫ﻟﺮﺳـــﻮﻡ ﺍﻟﺪﺭﺍﺳـــﺔ ﻭﺍﻟﻘﺎﺩﻣﻴﻦ ﻣـــﻦ ﺇﻓﺮﻳﻘﻴـــﺎ ﻭﺑﻠﺪﺍﻥ‬ ‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻟﻜﺎﻥ ﻧﻈﺎﻡ ﺍﻟﺠﺎﻣﻌﺎﺕ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ‬ ‫ﺍﻟﻤﺘﺤﺪﺓ ﻗﺪ ﺇﻧﻬﺎﺭ ﺑﺎﻟﻜﺎﻣﻞ‪.‬‬ ‫ﻭﻗـــﺪ ﻧﺸـــﺄﺕ ﻣﻌﻀﻠـــﺔ ﺇﻗﺘﺼﺎﺩﻳـــﺔ ﺗﻘﻠﻴﺪﻳـــﺔ ﺗﻤﺜﻠﺖ‬

‫ﻛﺎﻥ ﺍﻟﺮﺋﻴـــﺲ ﺍﻷﻣﺮﻳﻜـــﻲ ﺍﻟﺮﺍﺣﻞ ﺇﺑﺮﺍﻫـــﺎﻡ ﻟﻴﻨﻜﻮﻟﻦ‬ ‫ﻋﻠـــﻰ ﺣﻖ ﺣﻴﻦ ﻗـــﺎﻝ ﺃﻧﻪ ﻻ ﻳﻨﺒﻐﻲ ﻋﻠـــﻰ ﺍﻟﺤﻜﻮﻣﺔ‬

‫ﻭﻧﻈﺎﻡ ﺍﻟﻜﻠﻴﺎﺕ ﻓﻲ ﺣﺎﻟﺔ ﺻﺮﺍﻉ ﺣﺎﻟﻴﴼ ﻷﻧﻪ ﻟﻢ ﻳﺘﻤﺎﺵ‬ ‫ّ‬ ‫ﻓﺎﻟﺘﻘﻠﺺ ﺍﻟﺬﻱ ﺣﺪﺙ ﻋﻠﻰ‬ ‫ﻣﻊ ﻣﺴـــﺘﻠﺰﻣﺎﺕ ﺍﻟﺘﻐﻴﻴﺮ‪،‬‬

‫ﺑﺘﻨﺎﻗﺺ ﻋـــﺪﺩ ﺍﻟﻄﻠﺒﺔ ﻭﺍﺭﺗﻔﺎﻉ ﻛﻠﻔﺔ ﺍﻟﺪﺭﺍﺳـــﺔ‪ ،‬ﻭﻗﺪ‬ ‫ﺣ ّﻔـــﺰ ﻫﺬﺍ ﺍﻷﻣﺮ ﺍﻟﺤﻜﻮﻣﺔ ﻋﻠﻰ ﻣﺮﺍﺟﻌﺔ ﺍﻟﻤﻴﺰﺍﻧﻴﺎﺕ‬ ‫ﻭﺗﺒﻨـــﻲ ﻣﻨﻬﺠﻴﺔ ﺃﻗﻮﻯ ﺑﻜﺜﻴﺮ ﺑﺸـــﺄﻥ ﺩﻓـــﻊ ﺍﻟﻄﻠﺒﺔ‬

‫ﻣـــ ّﺮ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻌﺸـــﺮﻳﻦ ﺍﻟﻤﺎﺿﻴﺔ ﻳﻤﻜﻦ ﺗﻔﺴـــﻴﺮﻩ‬

‫ﺑﺒﺴﺎﻃﺔ ﺷﺪﻳﺪﺓ‪ .‬ﻟﻘﺪ ﻛﺎﻥ ﻧﻈﺎﻡ ﺍﻟﻜﻠﻴﺎﺕ ﻗﻮﻳﴼ ﻋﻨﺪﻣﺎ‬

‫ﺍﻟﻤﺴﺘﻔﻴﺪﻳﻦ ﻟﻤﺼﺎﺭﻳﻒ ﺍﻟﺪﺭﺍﺳﺔ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ ﻓﺈﻥ‬ ‫ﺍﻟﺘﻄﻮﺭ ﺍﻟﺘﻘﻨﻲ ﻳﺠﻌﻞ ﻣﻦ ﺍﻟﻤﺴـــﺘﺤﻴﻞ ﺗﻘﺮﻳﺒﴼ ﻋﻠﻰ‬

‫ﻛﺎﻥ ﻳﺘﻮﺟﺐ ﻋﻠﻰ ﺍﻟﻄ ّﺒﺎﻉ ﺗﻌﻠﻴﻢ ﻛﻴﻔﻴﺔ ﻭﺿﻊ ﺍﻟﻘﻨﻮﺍﺕ‬

‫ﻭﺗﻐﻴﻴﺮ ﻃـــﻮﻝ ﺍﻟﺼﻮﺭﺓ ﻭﺗﺤﻮﻳﻞ ﺍﻟﻠـــﻮﻥ ﺍﻟﻄﻴﻔﻲ ﻛﻲ‬

‫ﺍﻟﻜﻠﻴـــﺔ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﻣـــﻮﺍﺭﺩ ﻣﺎﻟﻴﺔ ﻛﻔﻴﻠﺔ ﺑﺘﻤﻮﻳﻞ‬

‫ﻳﺘـــﻼﺀﻡ ﻣﻊ ﻋﻤﻠﻴـــﺎﺕ ﻓﺼﻞ ﺍﻷﻟـــﻮﺍﻥ ﻭﺍﻟﻤﻮﺍﺯﻧﺔ ﺑﻴﻦ‬

‫ﺃﺣﺪﺙ ﺍﻷﺟﻬﺰﺓ ﺩﻭﻥ ﻣﺴﺎﻋﺪﺓ ﺧﺎﺭﺟﻴﺔ )ﺻﻨﺎﻋﺔ ﻓﻲ‬

‫ﺍﻟﺤﺒـــﺮ ﻭﺍﻟﻤـــﺎﺀ‪ ،‬ﺃﻱ ﺟﻤﻴـــﻊ ﺍﻟﻤﻬـــﺎﻡ ﻭﺍﻟﻤﻔﺎﻫﻴﻢ ﻏﻴﺮ‬

‫ﺍﻟﻮﺍﻗﻊ(‪ ،‬ﻭﻫـــﺬﺍ ﻳﻌﻨﻲ ﺃﻥ ﻋﺪﺩ ﺍﻟﻜﻠﻴـــﺎﺕ ﻭﺍﻟﺘﻲ ﻓﻴﻬﺎ‬

‫ﺍﻟﻤﻌﺮﻭﻓﺔ ﻟﺪﻯ ﺃﻏﻠﺐ ﺍﻟﻄ ّﺒﺎﻋﻴﻦ ﻓﻲ ﻳﻮﻣﻨﺎ ﻫﺬﺍ ﻭﻫﻲ‬

‫ﺍﻟﻘﻴﺎﻡ ﺑﻪ ﻷﻧﻔﺴـــﻬﻢ‪ .‬ﺇﺣـــﺪﻯ ﺍﻟﻤﺴـــﺆﻭﻟﻴﺎﺕ ﺍﻟﻤﻠﻘﺎﺓ‬

‫ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ ﺗﻌﺪ ﻋﻠﻰ ﺍﻷﺻﺎﺑﻊ‪.‬‬

‫ﺧﻄﺔ ﺗﺪﺭﻳﺒﻴـــﺔ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ ﻓـــﺈﻥ ﻣﻌﻈﻢ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﻋﻠـــﻰ ﻋﺎﺗﻖ ﺍﻟﺤﻜﻮﻣﺔ ﻭﺍﻟﺘـــﻲ ﻻ ﺟﺪﺍﻝ ﻓﻴﻬﺎ ﻫﻲ ﺃﻥ‬

‫ﺇﺫﻥ ﻣﺎ ﻫﻲ ﺍﻟﺪﺭﻭﺱ ﺍﻟﻮﺍﺟﺐ ﻋﻠﻰ ﺍﻟﺒﻠﺪﺍﻥ ﺍﻟﻄﻤﻮﺣﺔ‬ ‫ﻣﻦ ﻗﺒﻴﻞ ﺍﻹﻣﺎﺭﺍﺕ ﻭﻣﺼﺮ ّ‬ ‫ﺗﻌﻠﻤﻬﺎ ﻣﻦ ﻫﺬﺍ ﺍﻟﺘﺤ ّﻮﻝ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺗﻠﻚ ﺍﻟﻔﺘﺮﺓ ﻛﺎﻧﺖ ﺫﺍﺕ ﻟﻮﻧﻴﻦ ﻓﻘﻂ ﻣﺜﻞ‬

‫ﺗﺤﻤﻞ ﺿﻐﻮﻁ ﺍﻟﺤﻴﺎﺓ ﻋﻨﺪ ﺍﻟﻜﺒﺮ‪ ،‬ﻭﺍﻟﻔﻜﺮﺓ‬ ‫ﻳﺆﻫﻠﻬـــﻢ ّ‬

‫ﺍﻟﺘﻘﻠـــﺺ ﺍﻟﺤﺎﺻـــﻞ ﻓـــﻲ ﻋـــﺪﺩ ﺍﻟﻜﻠﻴـــﺎﺕ ﻻ ﻳﻌﻨﻲ‬

‫ﺗﻀﻤﻦ ﻣﻘﺪﺭﺓ ﺷﺒﺎﺑﻨﺎ ﻋﻠﻰ ﺍﻟﻘﺮﺍﺀﺓ ﻭﺍﻟﻜﺘﺎﺑﺔ ﺑﻤﺴﺘﻮﻯ‬ ‫ﺍﻟﻤﻘﺒﻮﻟـــﺔ ﻋﻠﻰ ﻧﻄﺎﻕ ﻭﺍﺳـــﻊ ﻫﻲ ﺃﻧﻪ ﻳﻨﺒﻐـــﻲ ﺍﻟﻘﻴﺎﻡ‬

‫ﺍﻟﻜﺒﻴـــﺮ ﺍﻟـــﺬﻱ ﺣـــﺪﺙ ﺧﻼﻝ ﺃﻗـــﻞ ﻣﻦ ﺟﻴـــﻞ؟ ﺇﻥ‬ ‫ﺑﺎﻟﻀـــﺮﻭﺭﺓ ﺇﻫﻤـــﺎﻝ ﺍﻟﺘﺪﺭﻳﺐ ﺃﻭ ﺇﻧﻌـــﺪﺍﻡ ﺍﻟﺤﺎﺟﺔ ﺇﻟﻴﻪ‬

‫ﻫﻴﺪﻟﺒـــﺮﺝ ﺳـــﻮﺭﻡ ﻭﺳـــﻮﺭﺩ ﺯﺩ ﻭﺭﻭﻻﻧـــﺪ ﺭﻳﻜﻮﺭﺩﺱ‪،‬‬ ‫ﺇﻻ ﺃﻧـــﻪ ﻭﺑﻌـــﺪ ﺇﺿﺎﻓﺔ ﻗﺪﺭ ﻣﻦ ﺍﻟﺘﻌﻘﻴﺪ ﺇﻟﻰ ﺍﻟﻤﺴـــﺎﺋﻞ‬ ‫ﺍﻟﺘﺪﺭﻳﺒﻴﺔ ﺃﺻﺒﺢ ﻟﺪﻯ ﻛﻞ ﻃ ّﺒﺎﻉ ﻋﺎﻣﻠﻴﻦ ﻋﻠﻰ ﺍﻷﻗﻞ‬ ‫ﻳﻘﻮﻣﺎﻥ ﺑﺘﻨﻔﻴﺬ ﻣﻬﺎﻡ ﻃﺒﺎﻋﺔ ﺍﻟﻨﺴﺦ‪ .‬ﻭﻣﻦ ﺍﻟﻮﺍﺿﺢ ﺃﻥ‬

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‫ﺃﻥ ﺗﻨﻮﺏ ﻋـــﻦ ﺍﻟﻨﺎﺱ ﻭﺗﻌﻤﻞ ﻟﻬﻢ ﻣﺎ ﻳﺘﻌﻴﻦ ﻋﻠﻴﻬﻢ‬

‫ﺃﻗﺴـــﺎﻡ ﻣﺘﺨﺼﺼـــﺔ ﺑﺎﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻮﺟـــﻮﺩﺓ ﺣﺎﻟﻴﴼ ﻓﻲ‬

‫ﻣﻬﺎﺭﺍﺕ ﺗﺘﻌﻴﻦ ﻋﻠﻰ ﺍﻟﻄ ّﺒﺎﻋﻴﻦ ﺇﻛﺘﺴﺎﺑﻬﺎ ﻣﻦ ﺧﻼﻝ‬

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‫ﺍﻟﺘﻌﻠﻴﻢ‬

‫ﺗﺸـــﻬﺪ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﻲ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ ﺗﻘﻠﺼﴼ ﻓﻲ ﻋـــﺪﺩ ﺍﻟﻤﻌﺎﻫﺪ ﻭﺍﻟﻤﺮﺍﻛﺰ‬ ‫ﺍﻟﺘﺪﺭﻳﺒﻴـــﺔ ﺍﻟﺘـــﻲ ﺗﺪ ّﺭﺱ ﻓﻨﻮﻥ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺠﺮﺍﻓﻴﻚ‪ ،‬ﻓﻬﻞ ﻳﺘﻮﺟـــﺐ ﻋﻠﻰ ﺍﻟﺤﻜﻮﻣﺔ‬ ‫ّ‬ ‫ﺍﻟﺘﺪﺧﻞ ﺃﻡ ﺃﻧﻬﺎ ﻣﺠ ّﺮﺩ ﺃﺯﻣﺔ ﺳﺘﺄﺧﺬ ﻣﺠﺮﺍﻫﺎ ﺍﻟﻄﺒﻴﻌﻲ؟‬

‫ﺣﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟـــﻰ ﺇﻗﺎﻣﺔ ﻣﺠﻤﻮﻋﺔ ﻣﻦ‬ ‫ﺍﻟﻨﺪﻭﺍﺕ ﺍﻟﺘﻲ ﺗﺘﻨﺎﻭﻝ ﻣﻨﺘﺠﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﻫﺎﻣـــﺔ ﻭﻗ ّﻴﻤﺔ ﺟﺪﴽ‪ .‬ﻭﺳـــﺘﺘﺄﻟّﻒ ﺍﻟﻠﺠﻨﺔ ﻣـــﻦ ﺍﻟﺪﻛﺘﻮﺭ‬

‫ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳـــﻴﻤﻮﻧﻴﺎﻥ‪ ،‬ﺃﺳـــﺘﺎﺫ ﺍﻟﻮﺳـــﺎﺋﻂ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﻟﻤﺘﺨﺼﺼﻴﻦ ﻓﻲ‬ ‫ﻭﺳـــﻮﻑ ﺗﺸﻤﻞ ﺍﻟﻨﺪﻭﺍﺕ ﻧﻘﺎﺷﺎﺕ‬ ‫ّ‬

‫ﺃﻭﺗﻮﻣﺎﺗﻴﻜﻴـــﺔ ﺑﺎﻟﻜﺎﻣﻞ ﻟﻠﺘﺼﻔﻴـــﺢ ﺫﻱ ﺍﻟﺠﺎﻧﺐ ﺍﻟﻌﺎﻟﻲ‬ ‫ﻭﺗﻘﻮﻡ ﺑﺎﻟﻄﻼﺀ ﺑﺴﺮﻋﺔ ﺗﺒﻠﻎ‪ ٧٠‬ﻣﺘﺮﴽ ﻓﻲ ﺍﻟﺪﻗﻴﻘﺔ ﻛﺤﺪ‬

‫ﻓﻲ ﺟﺎﻣﻌﺔ ﺣﻠـــﻮﺍﻥ ﺑﺎﻟﻘﺎﻫﺮﺓ‪ ،‬ﻭﺟـــﻮﻑ ﻫﻮﺑﻴﻦ‪ ،‬ﻣﺪﻳﺮ‬

‫ﺃﻗﺼـــﻰ‪ ،‬ﺃﻣﺎ ﻣﺰﺍﻳﺎﻫﺎ ﺍﻷﺧـــﺮﻯ ﻓﺘﺘﻀﻤﻦ ﻟﻮﺣﴼ ﺑﺤﺠﻢ‬

‫ﻣﺠـــﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺬﻳﻦ ﻳﺮﻭﻥ ﺃﻥ ﺇﻧﺪﻣﺎﺝ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬ ‫ّ‬ ‫ﻓﻲﺍﻟﻘﻄﺎﻉﺍﻹﻧﺘﺎﺟﻲﻳﺸﻜﻞﺿﺮﻭﺭﺓﺗﻨﺎﻓﺴﻴﺔ‬ ‫ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﺗﺴﻮﻳﻖ ﻓﻲ ﻗﺴﻢ ﺍﻟﺤﻠﻮﻝ ﺍﻟﻤﻜﺘﺒﻴﺔ ﻓﻲ ﻛﺎﻧﻮﻥ ﺃﻭﺭﻭﺑﺎ‬

‫‪ ١١٠٠ x ٨٠٠‬ﻣﻠـــﻢ ﻛﺤﺪ ﺃﻗﺼﻰ ﻭﻋﺮﺽ ﻭﺭﻕ ﻳﺘﺮﺍﻭﺡ‬

‫)ﻟﻨﺪﻥ(‪ ،‬ﻭﺃﻳﻤﻦ ﻋﻠﻲ‪ ،‬ﻣﺪﻳﺮ ﺗﺴﻮﻳﻖ ﻓﻲ ﻗﺴﻢ ﺣﻠﻮﻝ‬

‫ﻣﺎ ﺑﻴﻦ ‪ ١٢٠‬ﻭ‪ ٤٠٠‬ﻏﺮﺍﻡ‪.‬‬

‫ﻭﺇﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﻭﺍﺿﺤﺔ ﻓﻲ ﺑﻨﺎﺀ ﻓﻮﺍﺋﺪ ﺗﻨﺎﻓﺴﻴﺔ ﻭﺗﻤﻴﻴﺰﴽ‬

‫ﺍﻹﻧﺘﺎﺝ ﻟﺪﻯ ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ )ﺩﺑﻲ(‪.‬‬

‫ﺑﻴﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻤﺰﻭﺩﻱ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻓﻲ ﺿﻮﺀ ﺍﻷﺣﻮﺍﻝ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺮﺍﻫﻨﺔ‪.‬‬ ‫ّ‬ ‫ﻭﻋﻠﻖ ﻧﻴﻜﻮﻻﺱ ﻓﺎﻥ ﺳـــﺎﻧﺘﻦ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﺘﺴـــﻮﻳﻖ ﻓﻲ‬

‫ﺃﺗﺶ ﺑﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﻫﻮﻧﺎﺯ‬

‫ﺳﺘﻘﻮﻡ ﺷـــﺮﻛﺔ ﻫﻮﻧﺎﺯ ﺑﻌﺮﺽ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻜﺎﻣﻠﺔ ﻣﻦ‬

‫ﺳـــﺘﻘﻮﻡ ﺷـــﺮﻛﺔ ﺃﺗﺶ ﺑﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﺑﻌﺮﺽ‬

‫ﻣﻨﺘﺠـــﺎﺕ "ﺍﻹﻧﻜﺠـــﺖ"‪ ،‬ﺑﻤﺎ ﻓﻲ ﺫﻟﻚ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ‬

‫ﻗﺴﻢ ﺍﻟﺤﻠﻮﻝ ﺍﻟﻤﻜﺘﺒﻴﺔ ﻟﺪﻯ ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪،‬‬ ‫ﻋﻠﻰ ﺫﻟـــﻚ ﻗﺎﺋ ً‬ ‫ﻼ‪" :‬ﺑﺼﻔﺘﻬﺎ ﺷـــﺮﻛﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ )ﺩﻳﺰﺍﻧﺠﺖ ‪ (Z6100‬ﻭ)ﺩﻳﺰﺍﻧﺠﺖ‬

‫ﺭﺅﻭﺱ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﻧـــﻮﻉ )ﺯﺍﺭ( ﻭﻃﺎﺑﻌﺎﺕ ﺍﻷﻗﺮﺍﺹ‬

‫‪ (Z3200‬ﻭ)ﺩﻳﺰﺍﻧﺠﺖ ‪ .(١٣٠‬ﻭﺍﻟﻤﺎﻛﻴﻨﺔ )ﺩﻳﺰﺍﻧﺠﺖ‬

‫ﺍﻟﻤﺪﻣﺠﺔ ﻭﺃﻗﺮﺍﺹ ﺍﻟـ ‪ DVD‬ﻣﻦ ﻧﻮﻉ )ﻛﻮﺑﻴﺘﺮﺍﻛﺲ(‬

‫ﺇﺑﺘﻜﺎﺭ ﻣﻨﺘﺠﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻣﻦ ﺍﻟﻄﺒﻴﻌﻲ ﺃﻥ‬

‫‪ (Z6100‬ﻣﻄﻠﻮﺑـــﺔ ﻟﺪﻯ ﻣـــﺰ ّﻭﺩﻱ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﺍﻷﺣﺒـــﺎﺭ ﺍﻷﺳﺎﺳـــﻴﺔ ﺍﻷﺭﺑﻌـــﺔ ﻣﻦ ﻧﻮﻉ )ﺳـــﻮﺭﻓﻴﻪ(‪.‬‬

‫ﻳﻜﻮﻥ ﻟﻜﺎﻧﻮﻥ ﺣﻀﻮﺭﴽ ﺃﺳﺎﺳﻴﴼ ﻓﻲ ﻣﺜﻞ ﻫﺬﺍ ﺍﻟﺤﺪﺙ‬

‫ﻭﻣﺨﺘﺒـــﺮﺍﺕ ﺍﻟﺘﺼﻮﻳﺮ ﻭﻛﺬﻟﻚ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﻌﻤﺎﺭﻳﺔ‬ ‫ﻭﺍﻟﻬﻨﺪﺳـــﻴﺔ ﻭﻣﺆﺳﺴﺎﺕ ُﻧﻈﻢ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﺠﻐﺮﺍﻓﻴﺔ‬

‫ﻟﻠﻘﻄـــﻊ ﺍﻟﻌﺮﻳﺾ‪ ،‬ﻭﻳﻄﻠﻖ ﻋﻠﻴﻬـــﺎ )ﺭﻭﺩﺭﺍﻧﺮ ‪،(٣٢٠٨‬‬

‫ﺗﻘﺪﻡ ﻛﺎﻧﻮﻥ ﻟﺼﻨﺎﻋﺔ‬ ‫ﻓﻲ ﻓﻌﺎﻟﻴﺎﺕ ﺟﻠﻒ ﺑﺮﻧﺖ‪ ،‬ﺳﻮﻑ ّ‬

‫ﻭﺍﻟﺘﻲﺗﺤﺎﻭﻝﺗﻘﻠﻴﺺﺯﻣﻦﻋﻤﻠﻴﺎﺗﻬﺎﻭﺇﻧﺘﺎﺝﺗﻄﺒﻴﻘﺎﺕ‬

‫ﺑﺴـــﺮﻋﺔ ‪ ١٦٨‬ﻣﺘـــﺮﴽ ﻣﺮﺑﻌـــﴼ ﻓﻲ ﺍﻟﺴـــﺎﻋﺔ‪ ،‬ﻛﻤـــﺎ ﺇﻧﻬﺎ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺇﻗﻠﻴﻤﻴﴼ ﻣﺠﻤﻮﻋﺔ ﻣـــﻦ ﺍﻟﺘﻘﻨﻴﺎﺕ‬

‫ﺩﺍﺧﻠﻴـــﺔ ﻋﺎﻟﻴـــﺔ ﺍﻟﺠـــﻮﺩﺓ ﻭﺫﺍﺕ ﺗﺄﺛﻴـــﺮ ﻛﺒﻴـــﺮ ﻣﻊ ﺩﻗﺔ‬

‫ﺗﻄﺒﻊ ﺑﺪﻗﺔ ﺗﺒﻠﻎ ‪ ٧٢٠‬ﻧﻘﻄﺔ ﻟﻜﻞ ﺑﻮﺻﺔ ﻭﺗﺴـــﺘﺨﺪﻡ‬

‫ﺍﻟﺤﺪﻳﺜﺔ‪ ،‬ﻭﺣﻠﻮﻝ ﺗﺤﺴﻴﻦ ﺳﻴﺮ ﺍﻟﻌﻤﻞ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻰ‬

‫ﻭﻗﺎﺑﻠﻴﺔ ﻟﻠﺘﻜﺮﺍﺭ ﻭﺩﻭﺍﻡ ﺃﻃـــﻮﻝ ﻟﻸﻟﻮﺍﻥ‪ ،‬ﺑﻤﺎ ﻓﻲ ﺫﻟﻚ‬

‫ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﺍﻟـــﺮﺅﻭﺱ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻧـــﻮﻉ )ﺯﺍﺭ(‪ .‬ﻭﻣﻦ‬

‫ﺇﺗﺎﺣﺔ ﻓﺮﺹ ﻋﻤﻞ ﻣﻠﻤﻮﺳﺔ ﺃﻣﺎﻡ ﺍﻟﻌﻤﻼﺀ ﺗﺴﻤﺢ ﻟﻬﻢ‬

‫ﻃﺒﺎﻋﺔ ﺍﻟﺼﻮﺭ ﻭﺍﻟﻔﻨﻮﻥ ﺍﻟﺠﻤﻴﻠﺔ ﻭﺍﻟﺮﺳـــﻮﻡ ﻭﺍﻟﺨﺮﺍﺋﻂ‬

‫ﺍﻷﺷـــﻴﺎﺀ ﺍﻟﺒـــﺎﺭﺯﺓ ﺍﻷﺧـــﺮﻯ ﻫـــﻲ ﻃﺎﺑﻌـــﺔ ﺍﻷﻗﺮﺍﺹ‬

‫ﺑﺎﻹﻣﺘﻴﺎﺯ ﻋﻦ ﻏﻴﺮﻫـــﻢ‪ ،‬ﻭﺗﻌﺰﻳﺰ ﺧﺪﻣﺎﺗﻬﻢ ﻭﺃﻋﻤﺎﻟﻬﻢ‬

‫ﻭﺍﻟﻄﻼﺀ‪ .‬ﺃﻣﺎ ﺍﻟﻤﺎﻛﻴﻨـــﺔ )ﺩﻳﺰﺍﻧﺠﺖ ‪ ،(Z3200‬ﻓﻬﻲ‬

‫ﺍﻟﻤﺪﻣﺠﺔ‪ ،‬ﻭﻫﻲ ﻃﺎﺑﻌﺔ ﻳﺪﻭﻳﺔ ﺗﺴـــﺘﻄﻴﻊ ﻃﺒﺎﻋﺔ ﺳﺘﺔ‬

‫ﺑﻤﺰﻳﺪ ﻣﻦ ﺍﻟﻘﻴﻤﺔ"‪.‬‬

‫ﻣﺨﺼﺼﺔ ﻟﻠﻤﺼﻮﺭﻳﻦ ﺍﻟﻤﺤﺘﺮﻓﻴﻦ ﻭﺍﻟﻤﺘﺨﺼﺼﻴﻦ‬

‫ﺃﻗﺮﺍﺹ ﻣﺪﻣﺠﺔ ﺑﻨﻘﻠـــﺔ ﻭﺍﺣﺪﺓ ﻓﻲ ﻏﻀﻮﻥ ﺩﻗﻴﻘﺘﻴﻦ‬

‫ﻭﺳﻮﻑ ﺗﻌﺮﺽ ﻛﺎﻧﻮﻥ ﻓﻲ ﺟﻠﻒ ﺑﺮﻧﺖ ‪ ٢٠٠٩‬ﻣﺎﻛﻴﻨﺔ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ )‪imagePRESS 1135‬‬

‫ﻓـــﻲ ﺍﻟﻔﻨـــﻮﻥ ﺍﻟﺠﻤﻴﻠﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻭﻣـــﺰ ّﻭﺩﻱ ﺧﺪﻣﺎﺕ‬

‫ﻭﻧﺼﻒ ﺍﻟﺪﻗﻴﻘﺔ ﻓﻘﻂ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﻣﺼﻤﻤـــﻲ ﺍﻟﺠﺮﺍﻓﻴـــﻚ ﻭﺍﻟﻤﺨﺘﺼﻴﻦ ﻓﻲ‬

‫‪Monochrome High production Digital‬‬

‫ﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﺮﺍﻏﺒﻴﻦ ﻓـــﻲ ﺇﻧﺘﺎﺝ ﻣﻄﺒﻮﻋﺎﺕ‬

‫ﺍﻟﺨﺎﺻـــﺔ ﺑﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺸـــﻔﻴﺮ ﺑﻤـــﺎ ﻓﻲ ﺫﻟﻚ‬

‫‪ (Press‬ﻻﺳـــﻴﻤﺎ ﺑﻌـــﺪ ﺍﻟﻨﺠـــﺎﺡ ﺍﻟـــﺬﻱ ﺣﻘﻘﺘﻪ ﻫﺬﻩ‬

‫ﻭﻟﻮﺣـــﺎﺕ ﻭﻃﺒﻌﺎﺕ ﻣﺤﺪﻭﺩﺓ ﻭﺃﻟﺒﻮﻣﺎﺕ ﻭﻧﺴـــﺦ ﻓﻨﻴﺔ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺔ ﻓﻲ ﻣﻌﺮﺽ ﺩﺭﻭﺑﺎ ﺍﻷﺧﻴﺮ‪ .‬ﻛﻤﺎ ﺳﺘﻜﺸـــﻒ‬

‫ﻭﻧﻤـــﺎﺫﺝ ﺗﺠﺮﻳﺒﻴـــﺔ ﻭﺗﺼﺎﻣﻴﻢ ﺑﺎﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴﺮ ﻓﺎﺋﻘﺔ‬

‫ﺗﺸـــﻜﻴﻠﺔ ﻣـــﻦ ﻃﺎﺑﻌـــﺎﺕ )ﺑﺮﻭﺩﻳﺠﻴـــﺖ(‪ .‬ﻭُﻳﻤﻜـــﻦ‬ ‫ﻟﻠﻄﺎﺑﻌﺔ )ﺑﺮﻭﺩﻳﺠﻴﺖ( ﺍﻟﻄﺒﺎﻋﺔ ﻟﻐﺎﻳﺔ ﺳـــﺘﺔ ﺧﻄﻮﻁ‪،‬‬

‫ﻛﺎﻧـــﻮﻥ ﻟﻠﻤـــ ّﺮﺓ ﺍﻷﻭﻟـــﻰ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻋﻦ‬

‫ﺍﻟﺠﻮﺩﺓ ﻭﺫﻟﻚ ﺑﺸﻜﻞ ﺳﻬﻞ ﻭﺛﺎﺑﺖ ﻭﺇﻗﺘﺼﺎﺩﻱ‪ .‬ﻓﻲ‬

‫ﻭﻫﻲ ﻣﺰﻭﺩﺓ ﺑﺸﺎﺷﺔ )‪ (LCD‬ﺗﻌﻤﻞ ﺑﺎﻟﻠﻤﺲ ﻭﺗﻜﻮﻥ‬

‫ﺣﻴﻦﺃﻥﺍﻟﻔﺌﺔﺍﻟﻤﺴﺘﻬﺪﻓﺔ ﻣﻦﻋﺮﺽﻣﺎﻛﻴﻨﺔﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﺨﺎﺻـــﺔ ﺑﺎﻹﻧﺘﺎﺝ ﺍﻟﺨﻔﻴﻒ ﻭﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻡ ﺧﻤﺲ‬

‫)ﺩﻳﺰﺍﻧﺠﺖ ‪ (١٣٠‬ﻫﻲ ﻣﺼﻤﻤﻲ ﺍﻟﺠﺮﺍﻓﻴﻚ ﺍﻟﺬﻳﻦ ﻫﻢ‬

‫ﺳﻬﻠﺔ ﺍﻻﺳﺘﺨﺪﺍﻡ‪ .‬ﻛﻤﺎ ُﻳﻤﻜﻦ ﻟﻬﺬﻩ ﺍﻟﻄﺎﺑﻌﺔ ﻃﺒﺎﻋﺔ‬

‫ﺃﻱ ﻧﻮﻉ ﻣﻦ ﺍﻟﺸﻌﺎﺭﺍﺕ ﺃﻭ ﺷﻔﺮﺍﺕ ﺍﻟﺨﻄﻮﻁ ﺍﻟﻌﻤﻮﺩﻳﺔ‬

‫ﺍﻟﻬﺎﻡ ﺍﻟﺨﺎﺹ ﺑﺈﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﺔ‪ .‬ﻭﻣﻦ ﺧﻼﻝ ﻣﺸﺎﺭﻛﺘﻨﺎ‬

‫ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ )‪(imagePRESS C1+‬‬

‫ﻭﺗﻌﻤـــﻞ ﺍﻟﻄﺎﺑﻌـــﺔ ﺍﻟﺠﺪﻳـــﺪﺓ ﺫﺍﺕ ﺍﻟﻌـــﺮﺽ ‪ ٣,٢‬ﻣﺘﺮ‬

‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ‪ ،‬ﺳـــﻴﺘﻢ ﻋـــﺮﺽ ﻃﺎﺑﻌـــﺎﺕ ﺍﻹﻧﻜﺠﺖ‬

‫ﻋﺒـــﻮﺍﺕ ﻟﻠﺤﺒﺮ ﺍﻟﺸـــﻔﺎﻑ ﻭﺗﺴـــﻤﺢ ﺑﺎﻟﺤﺼﻮﻝ ﻋﻠﻰ‬

‫ﺑﺤﺎﺟﺔ ﺇﻟﻰ ﺻﻮﺭ ﺫﺍﺕ ﺟﻮﺩﺓ ﻭﺩﻗﺔ ﻓﻲ ﺍﻟﻠﻮﻥ ﻭﻟﻄﺒﺎﻋﺔ‬

‫ﺃﻭ ﺍﻟﻨﺼﻮﺹ ﺑﺎﻟﻠﻐﺘﻴﻦ ﺍﻟﻌﺮﺑﻴﺔ ﻭﺍﻹﻧﺠﻠﻴﺰﻳﺔ‪.‬‬

‫ﺗﺄﺛﻴـــﺮﺍﺕ ﺭﺍﺋﻌﺔ ﻣﺜـــﻞ ﺍﻟﻌﻼﻣﺎﺕ ﺍﻟﻤﺎﺋﻴـــﺔ‪ ،‬ﻭﺍﻟﻤﻌﺪﻧﻴﺔ‪،‬‬ ‫ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﺑﻄﺒﻘـــﺔ ﻣﻦ ﺍﻟﻄـــﻼﺀ ﺍﻟﻼﻣـــﻊ‪ّ ،‬‬ ‫ﻭﻛﻞ ﺫﻟﻚ‬

‫ﺍﻟﻨﻤﺎﺫﺝ ﻭﺍﻟﻨﺴﺦ ﺍﻟﺘﺠﺮﻳﺒﻴﺔ ﺩﻭﻥ ﺍﻟﺤﺎﺟﺔ ﺇﻟﻰ ﺍﻟﺘﻌﻬﻴﺪ‬

‫ﻳﻘﻮﻝ ﻗﺎﺳـــﻢ ﻣﺮﺍﺩﻱ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟـ "ﻫﻮﻧﺎﺯ"‪" :‬ﻧﺘﻮﻗﻊ‬

‫ﻭﻧﻔﻘﺎﺗﻪ‪ .‬ﻭﻳﻤﻜﻦ ﻟﻠﻤﺼﻮﺭﻳﻦ ﺍﻟﻤﺤﺘﺮﻓﻴﻦ ﺇﻧﺘﺎﺝ ﺻﻮﺭ‬

‫ﻃﻔﺮﺓ ﻛﺒﻴﺮﺓ ﻓﻲ ﻣﺒﻴﻌﺎﺗﻨﺎ ﻭﺃﻥ ﻧﺠﺬﺏ ﻋﺪﺩﴽ ﺃﻛﺒﺮ ﻣﻦ‬

‫ﺑﻮﺍﺳﻄﺔ ﺁﻟﺔ ﻭﺍﺣﺪﺓ ﻓﻘﻂ‪.‬‬ ‫ً‬ ‫ﻗﺎﺋـــﻼ‪" :‬ﺗﻜﺸـــﻒ ﻛﺎﻧـــﻮﻥ ﻋـــﻦ‬ ‫ﻭﺃﺿـــﺎﻑ ﺳـــﺎﻧﺘﻦ‬

‫ﺭﺍﺋﻌﺔ ﺗﻘـــﺎﻭﻡ ﺍﻹﺿﻤﺤﻼﻝ ﻟﻔﺘﺮﺓ ﺃﻃـــﻮﻝ ﻣﻦ ﺍﻟﺼﻮﺭ‬

‫ﺍﻟﻌﻤﻼﺀ‪ ،‬ﻭﺳـــﻮﻑ ﺗﺴـــﺘﻤﺮ ﺍﻟﻔﻌﺎﻟﻴﺔ ﻓﻲ ﺗﻮﻓﻴﺮ ﻣﻠﺘﻘﻰ‬

‫ﺍﻟﺘﻲ ﺗُﻌﺎﻟـــﺞ ﺑﺎﻟﻄﺮﻳﻘﺔ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ‪ ،‬ﺃﻣﺎ ﺍﻟﻤﺨﺘﺼﻴﻦ ﻓﻲ‬

‫ﺟﻴـــﺪ ﻟﻠﻌﺎﺭﺿﻴـــﻦ ﺃﻣﺜﺎﻟﻨـــﺎ ﻭﺫﻟﻚ ﻹﻃـــﻼﻕ ﻣﻨﺘﺠﺎﺗﻨﺎ‬

‫)‪ (imagePRESS C1+‬ﻓـــﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‬

‫ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻴﻤﻜﻨﻬـــﻢ ﺇﻧﺘﺎﺝ ﻧﻤﺎﺫﺝ ﻃﺒﺎﻋﻴﺔ‬

‫ﻭﺧﺪﻣﺎﺗﻨـــﺎ ﺍﻟﺠﺪﻳﺪﺓ ﺇﺿﺎﻓﺔ ﺇﻟﻰ ﺗﻮﻓﻴﺮ ﻣﻨﺼﺔ ﻟﺘﻌﻤﻴﻖ‬

‫ﻛﻮﻧﻬﺎ ﺗﻘﻨﻴﺔ ﺣﺪﻳﺜﺔ ﺗﻤ ّﻴﺰ ﻃﺎﺑﻌﺎﺕ ﻛﺎﻧﻮﻥ ﻋﻦ ﻏﻴﺮﻫﺎ‬

‫ﺫﺍﺕ ﺃﻟﻮﺍﻥ ﺛﺎﺑﺘﺔ ﻓﻲ ﻏﻀﻮﻥ ﺃﻗﻞ ﻣﻦ ﺳﺎﻋﺔ‪.‬‬

‫ﺍﻟﻤﻌﺮﻓـــﺔ ﺑﺎﻟﻌﻼﻣﺔ ﻭﺗﻤﻜﻴﻨﻨﺎ ﻣـــﻦ ﺍﻻﻟﺘﻘﺎﺀ ﺑﻌﻤﻼﺋﻨﺎ‬

‫ﻳﻘـــﻮﻝ ﺟـــﻮﺭﺝ ﺳـــﻤﻌﺎﻥ‪ ،‬ﻣﺪﻳـــﺮ ﺍﻷﻋﻤﺎﻝ ﻓﻲ ﻗﺴـــﻢ‬

‫ﺍﻟﺤﺎﻟﻴﻴﻦ ﻭﺯﺑﺎﺋﻨﻨﺎ ﺍﻟﺠﺪﺩ"‪.‬‬

‫ﺗﻘﺪﻣﻪ‬ ‫ﻣـــﻦ ﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻟﻤﺘﻮﺍﻓﺮﺓ ﻓﻲ ﺍﻷﺳـــﻮﺍﻕ‪ ،‬ﻭﻟﻤﺎ ّ‬

‫ﻟﻠﻌﻤﻼﺀ ﻣﻦ ﺧﺪﻣـــﺎﺕ ﻣﺘﻄ ّﻮﺭﺓ ﻭﺫﺍﺕ ﻗﻴﻤﺔ ﺇﺿﺎﻓﻴﺔ‪.‬‬ ‫ﻭﻻ ّ‬ ‫ﺃﻥ ﺫﻟﻚ ﻟﻦ ّ‬ ‫ﻳﻤﻜﻨﻬﻢ ﻣﻦ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ‬ ‫ﺷﻚ ﻓﻲ ّ‬

‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪" :‬ﻟﻘﺪ ﺟﺬﺏ ﻫـــﺬﺍ ﺍﻟﻤﻌﺮﺽ ﻋﺪﺩﴽ‬

‫ﻗﺎﻋﺪﺓﻋﻤﻼﺋﻬﻢﻓﺤﺴﺐ‪،‬ﺑﻞﺳﻴﺴﻤﺢﻟﻬﻢﺑﺎﻛﺘﺴﺎﺏ‬

‫ﻛﺒﻴﺮﴽ ﻣـــﻦ ﺍﻟﻤﺨﺘﺼﻴﻦ ﻓـــﻲ ﻫﺬﻩ ﺍﻟﺼﻨﺎﻋـــﺔ ﻭﻳﺒﻘﻰ‬

‫ﺃﻣﺎ ﻣﺆﺳﺴﺔ ﺻﺒﺎﻍ ﻟﻠﻬﻨﺪﺳﺔ ﻭﺍﻟﺘﻲ ﺗﺘﺨﺬ ﻣﻦ ﺳﻮﺭﻳﺎ‬

‫ﻳﻘﺪﻣﻮﻥ ﻟﻬﻢ ﺃﺟﻮﺩ ﺍﻟﺨﺪﻣﺎﺕ"‪.‬‬ ‫ﻋﻤﻼﺀ ﺟﺪﺩ ّ‬

‫ﻣﻦ ﺑﻴﻦ ﺃﻛﺜﺮ ﺍﻷﻣﺎﻛﻦ ﻣﺜﺎﻟﻴﺔ ﻟﻌﻘﺪ ﺍﻟﺼﻔﻘﺎﺕ ﺍﻟﻬﺎﻣﺔ‬

‫ﻣﻘـــﺮﴽ ﻟﻬﺎ‪ ،‬ﻭﺍﻟﻤﺘﺨﺼﺼﺔ ﻓﻲ ﺗﺼﻨﻴـــﻊ ﺁﻻﺕ ﺍﻟﺘﻌﺒﺌﺔ‬

‫ﺇﻟﻰ ﺫﻟﻚ‪ ،‬ﺳﻮﻑ ﺗﻘﻴﻢ ﻛﺎﻧﻮﻥ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺍﻟﻨﺪﻭﺍﺕ‬

‫ﻭﻃﺮﺡ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ"‪.‬‬

‫ﻭﺍﻟﺘﻐﻠﻴـــﻒ‪ ،‬ﻓﺴـــﺘﻘﻮﻡ ﺑﺎﻟﺘﺮﻭﻳﺞ ﻵﻻﺗﻬـــﺎ ﺍﻟﺘﻲ ﺗﻌﻤﻞ‬

‫ﻭﻭﺭﺵ ﺍﻟﻌﻤـــﻞ ﺍﻟﻤﻔﻴـــﺪﺓ ﺣﻴﺚ ﺳـــﻴﺘﻨﺎﻗﺶ ﻋﺪﺩ ﻣﻦ‬ ‫ﺃﺑـــﺮﺯ ﺍﻟﻤﻬﻨﻴﻴـــﻦ ﺍﻟﻤﺤﺘﺮﻓﻴـــﻦ ﺃﺑـــﺮﺯ ﻣﺎ ﺗﻮﺻـــﻞ ﺇﻟﻴﻪ‬

‫ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺎﻟﻨﺴـــﻖ ﺍﻟﻜﺒﻴﺮ ﻓـــﻲ ﺃﺗﺶ ﺑﻲ‬

‫ﺟﻲ ﺃﺱ ﺃﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ‬

‫ﻣﺆﺳﺴﺔ ﺻ ّﺒﺎﻍ ﻟﻠﻬﻨﺪﺳﺔ‬

‫ﺑﺎﻟﻨﻈـــﺎﻡ ﺍﻟﺤﺠﻤـــﻲ ﺍﻷﻟﻜﺘﺮﻭﻧـــﻲ‪ ،‬ﻣﻊ ﻧﻈـــﻢ ﺍﻟﺘﻌﺒﺌﺔ‬ ‫ﺑﺎﻟـــﻮﺯﻥ ﺃﻭ ﺍﻟﺤﺠـــﻢ ﺃﻭ ﺍﻟﺘﻐﻠﻴـــﻒ ﻟﻸﻃﻌﻤﺔ ﺍﻟﺴـــﺎﺋﻠﺔ‬

‫ﺗﻘﺮﻳـــﺮ ﺇﺗﺠﺎﻫﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ )‪The Insight‬‬

‫ﺳـــﺘﻘﻮﻡ ﺷـــﺮﻛﺔ ﺟﻲ ﺃﺱ ﺃﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ ﺑﻌﺮﺽ‬

‫ﻭﺍﻟﺼﻠﺒﺔ ﻭﺁﻻﺕ ﺍﻟﺘﻌﺒﺌﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻟﻠﻤﻮﺍﺩ ﺍﻟﻜﻴﻤﻴﺎﻭﻳﺔ‬

‫‪،(Report: Digital Printing Directions‬‬

‫ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺎﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴـــﺮ )ﺩﻱ ﺟـــﻲ ﺁﻱ‬

‫ﺍﻟﺴـــﺎﺋﻠﺔ ﻭﺍﻟﺼﻠﺒـــﺔ ﻭﺁﻻﺕ ﺍﻟﺘﻌﺒﺌـــﺔ ﺍﻷﻓﻘﻴﺔ ﻭﺁﻻﺕ‬

‫ﺍﻟـــﺬﻱ ﺃﻧﺠﺰﻩ ﻭﻛﺘﺒﻪ ﺍﻟﺒﺮﻭﻓﻴﺴـــﻮﺭ ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ ﻣﻦ‬

‫ﺑﻮﻻﺟـــﺖ ‪ (PS-3204DX‬ﻭﻣﺎﻛﻴﻨـــﺔ ﺍﻟﺘﺼﻔﻴـــﺢ‬

‫ﺍﻟﺘﻐﻠﻴـــﻒ ﺑﺎﻟﺘﻘﻠﺺ ﺍﻟﺤﺮﺍﺭﻱ ﻭﻧﻈـــﻢ ﺍﻟﻮﺯﻥ ﺑﺮﺅﻭﺱ‬

‫ﻣﻌﻬـــﺪ ﺭﻭﺗﺸﺴـــﺘﺮ ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴـــﺎ‪ ،‬ﻭﺳـــﺘﻘﻮﻡ ﻛﺎﻧـــﻮﻥ‬

‫ﺍﻟﺤﺮﺍﺭﻱ )ﺟﻲ ﺃﻡ ﺑﻲ ﺑﺎﻳﻮﻧﻴﺮ ‪ ٨٠٠٠‬ﺑﻲ ﺳﻲ(‪.‬‬

‫ﻣﺘﻌﺪﺩﺓ ﻭﺧﻄﻮﻁ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻤﺘﻜﺎﻣﻠﺔ ﻭﺧﻄﻮﻁ ﺍﻟﺨﻠﻂ‬

‫ﺣﺼﺮﻳـــﴼ ﺑﺈﻃﻼﻕ ﻫﺬﺍ ﺍﻟﺘﻘﺮﻳﺮ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‬

‫ﺻﻤﻤـــﺖ ﺍﻟﻤﺎﻛﻴﻨـــﺔ )‪ (PS-3204DX‬ﻋﻠﻰ ﺗﻘﻨﻴﺔ‬

‫ﻭﺁﻻﺕ ﺗﺸـــﻔﻴﺮ ﺍﻟﺘﻮﺍﺭﻳـــﺦ ﻭﺁﻻﺕ ﺗﻐﻠﻴـــﻒ ﺍﻷﻟـــﻮﺍﺡ‬

‫ﻭﻣـــﻦ ﻧﺎﺣﻴـــﺔ ﺃﺧـــﺮﻯ‪ ،‬ﺳـــﻮﻑ ﺗـــﺰ ّﻭﺩ ﺍﻟﻨـــﺪﻭﺓ ﺑﻌﻨﻮﺍﻥ‬

‫ﻃﺒﺎﻋﻴﺔ‪ ،‬ﻭﺗﺘﻤﺘﻊ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺫﺍﺕ ﺍﻷﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ ﺑﺪﻗﺔ‬ ‫ﻗﺼﻮﻯ ﺗﺒﻠﻎ ‪ ٧٢٠ x ٦٣٠‬ﻧﻘﻄﺔ ﻟﻜﻞ ﺑﻮﺻﺔ‪ ،‬ﻭﺗﺘﻮﺍﻓﻖ‬

‫ﺗﺼـــﻞ ﺇﻟـــﻰ ‪ ١٢٠‬ﻛﻴﺲ ﻓـــﻲ ﺍﻟﺪﻗﻴﻘـــﺔ ﺍﻟﻮﺍﺣﺪﺓ ﻭﻫﻲ‬

‫ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺤﺘﺮﻓـــﺔ ﺍﻟﻬﺎﺩﻓﺔ ﺇﻟـــﻰ ﻣﻮﺍﺟﻬﺔ ﺍﻟﺤﻘﺎﺋﻖ‬

‫ﻣﻊ ﺍﻟﻄﺒﺎﻋﺔ ﺑﻌـــﺮﺽ ﻳﺒﻠﻎ ‪ ٣,٢‬ﻣﺘﺮ ﻛﺤﺪ ﺃﻗﺼﻰ‪ .‬ﺃﻣﺎ‬

‫ﻣﺼﻤﻤﺔ ﻟﺘﻌﺒﺌـــﺔ ﻛﺎﻓﺔ ﺃﻧﻮﺍﻉ ﺍﻟﺤﺒـــﻮﺏ‪ .‬ﻭﺗﺄﺗﻲ ﻣﻌﻬﺎ‬

‫ﻭﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﺗﻮﺍﺟﻪ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﺑﻤﻌﻠﻮﻣﺎﺕ‬

‫ﺍﻟﻤﺎﻛﻴﻨـــﺔ )ﺟﻲ ﺃﻡ ﺑﻲ ﺑﺎﻳﻮﻧﻴﺮ ‪ ٨٠٠٠‬ﺑﻲ ﺳـــﻲ( ﻓﻬﻲ‬

‫ﺗﺸﻜﻴﻠﺔ ﻣﻦ ﺍﻟﻤﻠﺤﻘﺎﺕ ﺍﻹﺿﺎﻓﻴﺔ ﺍﻻﺧﺘﻴﺎﺭﻳﺔ‪.‬‬

‫"ﺇﺗﺠﺎﻫـــﺎﺕ ﻭﻓـــﺮﺹ‪ :‬ﻣﺴـــﺘﻘﺒﻞ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ"‬

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‫ﻋﻠﻰ ﻫﺎﻣﺶ ﻣﻌﺮﺽ ﺟﻠﻒ ﺑﺮﻧﺖ ‪.٢٠٠٩‬‬

‫)ﺩﻭﺩ ﺑﻴﺰﻭ( ﺍﻟﻜﻬﺮﺑﺎﺋﻴﺔ‪ ،‬ﻭﻫﻲ ﺗﺄﺗﻲ ﻣﻊ ﺛﻤﺎﻧﻴﺔ ﺭﺅﻭﺱ‬

‫ﻭﺁﻻﺕ ﺧﺘﻢ ﺻﻨﺎﺩﻳﻖ ﺍﻟﻜﺮﺗﻮﻥ‪.‬‬ ‫ﻭﺗﺘﻤﻴـــﺰ ﺍﻵﻟﺔ )ﺭﻛـــﺲ ﺑـــﺎﻙ ‪ (S1‬ﺑﺈﻧﺘﺎﺟﻴﺔ ﻣﺮﺗﻔﻌﺔ‬

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‫ﻣﻌﺎﺭﺽ‬

‫ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺨﻠﻴﺞ ﻟﻠﺘﻐﻠﻴﻒ‬

‫ﻧﻈﺮﺓ ﻋﻠﻰ ﻣﻌﺮﺽ ﺍﻟﺨﻠﻴﺞ‬ ‫ﻟﻠﻄﺒﺎﻋﺔ ‪) ٢٠٠٩‬ﺍﻟﺠﺰﺀ ﺍﻟﺜﺎﻧﻲ(‬ ‫ﺟﻤﻴﻊ ﺍﻷﻧﻈﺎﺭ ﺳﺘﺘﺮﻛﺰ ﻋﻠﻰ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﺣﻴﺚ ﻣﻦ ﺍﻟﻤﻨﺘﻈﺮ ﺇﻓﺘﺘﺎﺡ ﺃﺣﺪ ﺃﻛﺒﺮ‬ ‫ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﻤﺘﺨﺼﺼﺔ ﻓﻲ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺠﺮﺍﻓﻴﻚ ﻭﺍﻟﺘﺮﻗﻴﻢ ﺍﻟﺸﻬﺮ ﺍﻟﻤﻘﺒﻞ‬ ‫ﺇﺳـــﺘﻤﺮﺍﺭﴽ ﻟﺘﻐﻄﻴﺘﻨﺎ ﻟﻠﻌﺪ ﺍﻟﺘﻨﺎﺯﻟﻲ ﻟﻤﻌﺮﺿﻲ ﺍﻟﺨﻠﻴﺞ‬

‫ﻟﻤﺎ ﻗﺒﻞ ﺍﻟﻌﺮﺽ ﻭ‪ ٪٢٦‬ﻣﻦ ﺍﻟﻌﺎﺭﺿﻴﻦ ﺳﻴﺸﺎﺭﻛﻮﻥ‬

‫ﻟﻠﻄﺒﺎﻋـــﺔ )ﺟﻠﻒ ﺑﺮﻧـــﺖ( ﻭﺍﻟﺨﻠﻴـــﺞ ﻟﻠﺘﻐﻠﻴﻒ )ﺟﻠﻒ‬

‫ﻓﻲ ﺍﻟﻤﻌﺮﺽ ﻟﻠﻤﺮﺓ ﺍﻷﻭﻟﻰ‪.‬‬

‫ﻓﺤﺴﺐ ﺑﻞ ﻛﺬﻟﻚ ﻟﺤﺠﻢ ﺍﻟﺘﺴﺠﻴﻞ ﺍﻟﻤﺴﺒﻖ ﺍﻟﺬﻱ‬

‫ﺑـــﺎﻙ ( ﻭﺍﻟﻠﺬﻳـــﻦ ﻣـــﻦ ﺍﻟﻤﻘـــﺮﺭ ﺇﻗﺎﻣﺘﻬﻤﺎ ﻓـــﻲ ﻣﺮﻛﺰ‬

‫ﻭﺗﻘﻮﻝ ﺳـــﻮ ﺭﻭﺛﻮﻳﻞ‪ ،‬ﻣﺪﻳﺮﺓ ﻓﻌﺎﻟﻴﺎﺕ ﺍﻟﻤﺠﻤﻮﻋﺔ ﻓﻲ‬

‫ﺗﻠﻘﻴﻨﺎﻩ ﻟﻤﺆﺗﻤﺮ ﺍﻟﻘﻴﺎﺩﺓ ﺍﻟﻔﻜﺮﻳﺔ‪ .‬ﻛﻤﺎ ﺃﻥ ﻫﻨﺎﻙ ﻇﻤﺄ‬

‫ﻣﻌـــﺎﺭﺽ ﻣﻄـــﺎﺭ ﺩﺑـــﻲ ﻟﻠﻔﺘـــﺮﺓ ﻣـــﻦ ‪ ٩ - ٦‬ﺃﺑﺮﻳـــﻞ‬ ‫‪ّ ،٢٠٠٩‬‬ ‫ﺍﻟﻤﺨﺼﺺ‬ ‫ﻳﺴـــﻠﻂ ﻫﺬﺍ ﺍﻟﺠﺰﺀ ﻣـــﻦ ﺍﻟﺘﻘﺮﻳﺮ‬ ‫ّ‬

‫ﺷـــﺮﻛﺔ "ﻓﻴﺮﺯ ﺁﻧﺪ ﺃﻛﺰﻳﺒﻴﺸﻨﺰ"‪ ،‬ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺘﺨﺼﺼﺔ‬

‫ﺣﻘﻴﻘﻲ ﻟﻠﻤﻌﺮﻓﺔ ﻭﺍﻟﻤﻌﻠﻮﻣﺔ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﻟﻦ ﺗﺘﻮﻓﺮ‬

‫ﺑﺘﻨﻈﻴـــﻢ ﺍﻟﻤﻌـــﺎﺭﺽ ﻭﻣﻨﻬـــﺎ ﻣﻌﺮﺿﻲ ﺟﻠـــﻒ ﺑﺮﻧﺖ‬

‫ﺍﻷﺟﻮﺑﺔ ﻋﻠﻰ ﻛﻞ ﻣﺎ ﻳﺪﻭﺭ ﺑﺨﻠﺪ ﺍﻟﺠﻤﻬﻮﺭ ﻣﻦ ﺃﺳﺌﻠﺔ‬

‫ﻭﺟﻠـــﻒ ﺑﺎﻙ‪" :‬ﺃﻧـــﺎ ﻓﻲ ﻏﺎﻳﺔ ﺍﻟﺴـــﺮﻭﺭ ﻟﻠﺪﻋـــﻢ ﺍﻟﺬﻱ‬

‫ﻭﺇﺳﺘﻔﺴﺎﺭﺍﺕ ﺇﻻ ﻓﻲ ﺟﻠﻒ ﺑﺮﻧﺖ ﻭﺟﻠﻒ ﺑﺎﻙ ‪٢٠٠٩‬‬

‫ﻣـــﻦ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﻣـــﻦ ﺍﻟﻤﻨﻄﻘـــﺔ ﻭﻣﺨﺘﻠﻒ‬

‫ﺗﻠﻘﻴﻨﺎﻩ ﻣﻦ ﺍﻟﺴـــﻮﻕ ﻟﻠﺤﺪﺙ ﻫﺬﺍ ﺍﻟﻌﺎﻡ‪ ،‬ﻓﺒﺎﻟﺮﻏﻢ ﻣﻦ‬

‫ﻓﻲ ﺷﻬﺮ ﺃﺑﺮﻳﻞ"‪.‬‬

‫ﺩﻭﻝ ﺍﻟﻌﺎﻟﻢ‪ .‬ﻭﺳـــﺘﺤﻈﻰ ﺍﻟﻤﻨﺎﺳـــﺒﺔ ﻫـــﺬﺍ ﺍﻟﻌﺎﻡ ﺑﻌﺪﺩ‬

‫ﺍﻷﻭﻗـــﺎﺕ ﺍﻟﻌﺼﻴﺒﺔ ﺍﻟﺘﻲ ﻧﻤﺮ ﺑﻬﺎ ﺟﻤﻴﻌـــﴼ ﺇﻻ ﺃﻥ ﻫﺬﺍ‬

‫ﺃﻛﺒﺮ ﻣﻦ ﺍﻟﻌﺎﺭﺿﻴﻦ ﻭﺍﻟﺬﻳﻦ ﺳـــﻴﻌﺮﺿﻮﻥ ﻣﻨﺘﺠﺎﺗﻬﻢ‬

‫ﺍﻟﺪﻋـــﻢ ﻳﺄﺗﻲ ﻛﺪﻟﻴﻞ ﻣﻠﻤﻮﺱ ﻋﻠـــﻰ ﺍﻟﻘﺪﺭﺓ ﻭﺍﻻﻟﺘﺰﺍﻡ‬

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‫ﻟﻔﺘـــﺮﺓ ﻣﺎ ﻗﺒﻞ ﺍﻟﻌـــﺮﺽ ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﻣﺸـــﺎﺭﻛﺔ ﻋﺪﺩ‬

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‫ﻟﻠﺰﻳـــﺎﺩﺓ ﺍﻟﺤﺎﺻﻠﺔ ﻓﻲ ﻋﺪﺩ ﺍﻟﻌﺎﺭﺿﻴﻦ ﻟﺪﻳﻨﺎ ﻫﺬﺍ ﺍﻟﻌﺎﻡ‬

‫ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﻋﻠﻰ ﺃﺭﺽ ﺍﻟﻤﻌﺮﺽ ﻭﺍﻟﺘﻲ ﺯﺍﺩﺕ ﻣﺴـــﺎﺣﺘﻬﺎ ﺑﻨﺴﺒﺔ‬

‫ﺍﻟﻠﺬﻳﻦ ﺗﺘﻤﺘﻊ ﺑﻬﻤـــﺎ ﺍﻟﻤﻨﻄﻘﺔ ﻋﻠﻰ ﺍﻟﻤﺪﻯ ﺍﻟﻄﻮﻳﻞ‪.‬‬

‫ﺃﻋﻠﻨـــﺖ ﺷـــﺮﻛﺔ ﻛﺎﻧﻮﻥ ﻋـــﻦ ﺃﻛﺒﺮ ﻣﺸـــﺎﺭﻛﺔ ﻟﻬﺎ ﻓﻲ‬

‫‪ ،٪ ٩‬ﻭﻣﻘﺎﺭﻧﺔ ﺑﺎﻟﻨﺴـــﺨﺔ ﺍﻟﻔﺎﺋﺘﺔ ﻣﻦ ﺍﻟﻔﻌﺎﻟﻴﺔ ﻳﺸـــﻬﺪ‬

‫ﻭﺛﻤﺔ ﺃﻭﻗﺎﺕ ﻣﺜﻴﺮﺓ ﺗﻨﺘﻈﺮﻧﺎ ﻣﻊ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﺤﺪﻳﺜﺔ ﺍﻟﺘﻲ‬

‫ﻣﻌـــﺮﺽ ﺟﻠﻒ ﺑﺮﻧﺖ ﻓﻲ ﺩﺑﻲ ﻟﻌﺎﻡ ‪ .٢٠٠٩‬ﻭﺳـــﻮﻑ‬

‫ﺍﻟﻤﻌﺮﺽ ﻫﺬﺍ ﺍﻟﻌﺎﻡ ﺯﻳﺎﺩﺓ ﺑﻨﺴﺒﺔ ‪ ٪٢٣‬ﻓﻲ ﺍﻟﺘﺴﺠﻴﻞ‬

‫ﺗﻘﻮﺩ ﺍﻟﺴـــﻮﻕ ﺇﻟﻰ ﺍﻷﻣﺎﻡ‪ ،‬ﻭﻧﺤﻦ ﻣﺴـــﺮﻭﺭﻭﻥ ﺟﺪﴽ ﻻ‬

‫ﺍﻟﻤﺘﺨﺼﺼﺔ ﻓﻲ‬ ‫ﺗﻌﺮﺽ ﻛﺎﻧـــﻮﻥ ﺃﺣﺪﺙ ﻣﻨﺘﺠﺎﺗﻬـــﺎ‬ ‫ّ‬

‫ﺩﺑــﻲ ﺗﺴﺘﻀﻴـﻒ ﺍﻟﻤﻌﺮﺽ ﺍﻟﻌﺮﺑـﻲ ﺍﻟﺜـﺎﻧـــﻲ ﻟﻠﻄﻮﺍﺑـــﻊ‬ ‫‪ ١٧‬ﺑﻠﺪ ﻋﺮﺑﻲ ﻳﻌﺮﺽ ﺇﺻﺪﺍﺭﺍﺗﻪ ﻣﻦ ﺍﻟﻄﻮﺍﺑﻊ ﺍﻟﺘﻲ ﺗﺠﺎﻭﺯﺕ ﻗﻴﻤﺘﻬﺎ ﺍﻟﻤﻠﻴﻮﻥ ﺩﺭﻫﻢ‬ ‫ﺇﺳـــﺘﻀﺎﻓﺖ ﺇﻣﺎﺭﺓ ﺩﺑـــﻲ ﻓﻌﺎﻟﻴﺎﺕ ﺍﻟﻤﻌـــﺮﺽ ﺍﻟﻌﺮﺑﻲ‬ ‫ﺍﻟﺜﺎﻧﻲ ﻟﻠﻄﻮﺍﺑﻊ ﺍﻟﺬﻱ ﻧﻈﻤﺘﻪ ﻣﺆﺳﺴﺔ ﺑﺮﻳﺪ ﺍﻹﻣﺎﺭﺍﺕ‬ ‫ﺑﺎﻟﺘﻌـــﺎﻭﻥ ﻣﻊ ﺟﻤﻌﻴـــﺔ ﺍﻹﻣﺎﺭﺍﺕ ﻟﻬـــﻮﺍﺓ ﺍﻟﻄﻮﺍﺑﻊ ﻓﻲ‬ ‫ﻣﺮﻛـــﺰ ﻭﺍﻓـــﻲ ﻟﻠﺘﺴـــﻮﻕ ﺑﺪﺑـــﻲ ﻟﻠﻔﺘﺮﺓ ﻣـــﻦ ‪٩ – ٥‬‬ ‫ﻣﺎﺭﺱ ‪.٢٠٠٩‬‬ ‫ﻭﺷـــﺎﺭﻙ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﻌـــﺮﺽ ﺍﻟﺬﻱ ﺃﻗﻴـــﻢ ﺗﺰﺍﻣﻨﴼ ﻣﻊ‬ ‫ﺇﺣﺘﻔﺎﻻﺕ ﻣﺆﺳﺴـــﺔ ﺑﺮﻳﺪ ﺍﻹﻣﺎﺭﺍﺕ ﺑﻤﺮﻭﺭ ‪ ١٠٠‬ﻋﺎﻡ‬ ‫ﻋﻠﻰ ﺑـــﺪﺀ ﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻟﺒﺮﻳﺪﻳﺔ ﻓﻲ ﺩﻭﻟـــﺔ ﺍﻹﻣﺎﺭﺍﺕ‬ ‫ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‪ ،‬ﺗﺴﻊ ﺟﻤﻌﻴﺎﺕ ﺩﺍﻋﻤﺔ ﻟﻬﻮﺍﻳﺔ ﺟﻤﻊ‬ ‫ﺍﻟﻄﻮﺍﺑﻊ‪ ،‬ﻭﻋﺸﺮﺓ ﻣﻦ ﻛﺒﺎﺭ ﺗﺠﺎﺭ ﺑﻴﻊ ﺍﻟﻄﻮﺍﺑﻊ ﺍﻟﻌﺮﺑﻴﺔ‬ ‫ﻭﺍﻟﻌﻤﻼﺕ‪ ،‬ﻭﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺘﺨﺼﺼﺔ ﺑﻄﺒﺎﻋﺔ ﺍﻟﻄﻮﺍﺑﻊ‪،‬‬ ‫ﻭﺃﻛﺜﺮ ﻣﻦ ‪ ٥,٠٠٠‬ﺯﺍﺋﺮ ﻣﻦ ﻣﺨﺘﻠﻒ ﺍﻟﺪﻭﻝ ﺍﻟﻌﺮﺑﻴﺔ‪.‬‬ ‫ﻭﺍﻓﺘﺘﺢ ﺳـــﻤﻮ ﺍﻟﺸـــﻴﺦ ﻣﺎﺟـــﺪ ﺑﻦ ﻣﺤﻤﺪ ﺑﻦ ﺭﺍﺷـــﺪ‬ ‫ﺁﻝ ﻣﻜﺘـــﻮﻡ ﺭﺋﻴـــﺲ ﻫﻴﺌﺔ ﺩﺑـــﻲ ﻟﻠﺜﻘﺎﻓـــﺔ ﻭﺍﻟﻔﻨﻮﻥ‪،‬‬

‫ﺇﺳـــﺘﻤﻊ ﺇﻟﻰ ﺷـــﺮﺡ ﻣﻔﺼﻞ ﻋﻦ ﺗﺎﺭﻳـــﺦ ﺍﻟﻄﻮﺍﺑﻊ ﻓﻲ‬

‫ﺃﻛﺪ ﻋﺒـــﺪ ﺍﷲ ﺍﻟﺪﺑﻮﺱ ﻋﻠـــﻰ ﺃﻥ ﺩﻭﻟﺔ‬ ‫ﻣـــﻦ ﺟﻬﺘـــﻪ‪ّ ،‬‬

‫ﺍﻟﻤﻌـــﺮﺽ‪ ،‬ﺑﺤﻀـــﻮﺭ ﻋﺒـــﺪ ﺍﷲ ﺍﻟﺪﺑـــﻮﺱ ﺍﻟﺮﺋﻴـــﺲ‬

‫ﺇﻣﺎﺭﺓ ﺩﺑـــﻲ ﻭﺇﻃﻠﻊ ﻋﻠﻰ ﺃﻗـــﺪﻡ ﻣﺠﻤﻮﻋﺔ ﻃﻮﺍﺑﻊ ﻓﻲ‬

‫ﺍﻹﻣـــﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻗﻴﺎﺩﺓ ﻭﺣﻜﻮﻣﺔ ﻭﺷـــﻌﺒﴼ‬

‫ﺍﻟﺘﻨﻔﻴـــﺬﻱ ﻟﻤﺠﻤﻮﻋـــﺔ ﺑﺮﻳـــﺪ ﺍﻹﻣـــﺎﺭﺍﺕ ﺍﻟﻘﺎﺑﻀـــﺔ‪.‬‬

‫ﺇﻣﺎﺭﺓ ﺃﺑﻮﻇﺒﻲ‪.‬‬

‫ﺗﺤـــﺮﺹ ﻛﻞ ﺍﻟﺤـــﺮﺹ ﻋﻠـــﻰ ﻛﻞ ﻣـــﺎ ﻣـــﻦ ﺷـــﺄﻧﻪ‬

‫ﻭﻓﻲ ﻧﻬﺎﻳﺔ ﺟﻮﻟﺘﻪ ّ‬ ‫ﺗﺴﻠﻢ ﺳﻤﻮﻩ ﺩﺭﻋﻴﻦ ﺗﺬﻛﺎﺭﻳﻴﻦ ﻣﻦ‬

‫ﺗﻌﺰﻳﺰ ﺍﻟﻌﻤﻞ ﺍﻟﻌﺮﺑﻲ ﺍﻟﻤﺸـــﺘﺮﻙ‪ ،‬ﻭﻣﺎ ﺍﺳﺘﻀﺎﻓﺔ ﻫﺬﺍ‬

‫ﻣﺤﻤﺪ ﺍﻟﻤﺮ ﻧﺎﺋﺐ ﺭﺋﻴﺲ ﻫﻴﺌﺔ ﺩﺑﻲ ﻟﻠﺜﻘﺎﻓﺔ ﻭﺍﻟﻔﻨﻮﻥ‪،‬‬

‫ﻣﺠﻤﻮﻋـــﺔ ﺑﺮﻳـــﺪ ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻘﺎﺑﻀـــﺔ ﻗﺪﻣﻬﺎ ﻋﺒﺪ ﺍﷲ‬

‫ﺍﻟﻤﻌﺮﺽ ﺇﻻ ﺩﻟﻴﻞ ﻋﻠﻰ ﺫﻟﻚ‪.‬‬

‫ﻭﺇﺑﺮﺍﻫﻴﻢ ﺑﻦ ﻛﺮﻡ ﺍﻟﻤﺪﻳﺮ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻤﺆﺳﺴـــﺔ ﺑﺮﻳﺪ‬

‫ﺍﻟﺪﺑﻮﺱ ﻭﻣﻦ ﺟﻤﻌﻴﺔ ﺍﻹﻣﺎﺭﺍﺕ ﻟﻬﻮﺍﺓ ﺍﻟﻄﻮﺍﺑﻊ ﻗﺪﻣﻬﺎ‬

‫ﻓﻲ ﺣﻴﻦ ﺃﺷـــﺎﺭ ﻋﺒـــﺪ ﺍﷲ ﺧﻮﺭﻱ‪ ،‬ﺭﺋﻴﺲ ﻣﺆﺳﺴـــﺔ‬

‫ﺍﻹﻣﺎﺭﺍﺕ ﻭﻣﺎﻧﻊ ﺍﻟﺴﻮﻳﺪﻱ ﺭﺋﻴﺲ ﺍﻟﻠﺠﻨﺔ ﺍﻟﻤﻨﻈﻤﺔ‪،‬‬

‫ﻋﺒﺪ ﺍﷲ ﺧﻮﺭﻱ ﺭﺋﻴﺲ ﺍﻟﺠﻤﻌﻴﺔ‪ ،‬ﻭﺃﻋﺮﺏ ﺳﻤﻮﻩ ﻋﻦ‬

‫ﺍﻹﻣـــﺎﺭﺍﺕ ﻟﻬـــﻮﺍﺓ ﺍﻟﻄﻮﺍﺑـــﻊ‪ ،‬ﺍﻟـــﻰ ﺃﻥ ﺍﻟﻤﻌـــﺮﺽ ﺟﺎﺀ‬

‫ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻛﺒﺎﺭ ﺍﻟﻤﺴـــﺆﻭﻟﻴﻦ ﻓﻲ ﻣﺠﻤﻮﻋﺔ ﺑﺮﻳﺪ‬

‫ﺳﻌﺎﺩﺗﻪ ﻭﺇﻋﺠﺎﺑﻪ ﺑﻤﺴﺘﻮﻯ ﺗﻨﻈﻴﻢ ﺍﻟﻤﻌﺮﺽ‪.‬‬

‫ﻟﻴﻌﻤـــﻞ ﻋﻠﻰ ﺗﻌﺰﻳـــﺰ ﺛﻘﺎﻓـــﺔ ﻭﻫﻮﺍﻳﺔ ﺟﻤـــﻊ ﺍﻟﻄﻮﺍﺑﻊ‬

‫ﺍﻹﻣـــﺎﺭﺍﺕ ﺍﻟﻘﺎﺑﻀﺔ‪ ،‬ﻭﺣﺸـــﺪ ﻛﺒﻴﺮ ﻣﻦ ﻣﺤﺒﻲ ﻫﻮﺍﻳﺔ‬

‫ﻭﻗـــﺎﻝ ﺍﺑﺮﺍﻫﻴﻢ ﺑـــﻦ ﻛـــﺮﻡ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﺘﻨﻔﻴـــﺬﻱ ﻟﺒﺮﻳﺪ‬

‫ﺍﻟﺘـــﻲ ﻣﻦ ﺷـــﺄﻧﻬﺎ ﺃﻥ ﺗُﺒﺮﺯ ﺗﺎﺭﻳﺦ ﻭﺗـــﺮﺍﺙ ﻛﻞ ﺩﻭﻟﺔ‪،‬‬

‫ﺍﻹﻣـــﺎﺭﺍﺕ‪ُ ” :‬ﻳﻘـــﺎﻡ ﺍﻟﻤﻌـــﺮﺽ ﻷﻭﻝ ﻣـــﺮﺓ ﻋﻠـــﻰ‬

‫ﻛﻤﺎ ﺃﺗﻴﺤﺖ ﻣﻦ ﺧﻼﻟﻪ ﺍﻟﻔﺮﺻﺔ ﻟﻠﻤﺸﺎﺭﻛﻴﻦ ﻭﺍﻟﺰﻭﺍﺭ‬

‫ﻭﻗﺪ ﺭﺍﻓﻖ ﺳـــﻤﻮﻩ ﻓﻲ ﺟﻮﻟﺘﻪ ﻓﻲ ﺍﻟﻤﻌﺮﺽ ﻛﻞ ﻣﻦ‬

‫ﺟﻤﻊ ﺍﻟﻄﻮﺍﺑﻊ ﻣﻦ ﻣﺨﺘﻠﻒ ﺑﻘﺎﻉ ﺍﻟﻌﺎﻟﻢ‪.‬‬ ‫ﻭﺍﺳـــﺘﻤﻊ ﺳـــﻤﻮﻩ ﻟﺸـــﺮﺡ ﻭﺍﻓـــﻲ ﻋـــﻦ ﺍﻟﻤﻌﺮﻭﺿﺎﺕ‬

‫ﺃﺭﺽ ﺩﻭﻟـــﺔ ﺍﻹﻣـــﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤـــﺪﺓ ﺗﺰﺍﻣﻨﴼ ﻣﻊ‬

‫ﺑﺎﻻﻃـــﻼﻉ ﻋﻠـــﻰ ﻣﺠﻤﻮﻋـــﺎﺕ ﻗﻴﻤـــﺔ ﻭﻧـــﺎﺩﺭﺓ ﻣـــﻦ‬

‫ﺃﺛﻨـــﺎﺀ ﺗﺠﻮﺍﻟـــﻪ ﻭﺗﻔﻘـــﺪﻩ ﻷﺟﻨﺤـــﺔ ﺍﻟﻤﻌـــﺮﺽ ﺍﻟﺘـــﻲ‬

‫ﺍﺣﺘﻔـــﺎﻻﺕ ﺑﺮﻳﺪ ﺍﻹﻣﺎﺭﺍﺕ ﺑﻤﺮﻭﺭ ‪ ١٠٠‬ﻋﺎﻡ ﻋﻠﻰ ﺑﺪﺀ‬

‫ﻣﺨﺘﻠﻒ ﺃﻧﺤﺎﺀ ﺍﻟﻮﻃﻦ ﺍﻟﻌﺮﺑﻲ ﻭﺍﻗﺘﻨﺎﺀ ﺍﻟﻜﺜﻴﺮ ﻣﻨﻬﺎ‪.‬‬

‫ﺿﻤـــﺖ ﻣﺠﻤﻮﻋـــﺎﺕ ﻗﻴﻤﺔ ﻭﻧـــﺎﺩﺭﺓ ﻟﻄﻮﺍﺑـــﻊ ﺍﻟﺪﻭﻝ‬

‫ﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻟﺒﺮﻳﺪﻳـــﺔ ﻓﻲ ﺍﻟﺪﻭﻟـــﺔ‪ ،‬ﻭﺍﻟﺠﺪﻳﺪ ﻓﻴﻪ ﻫﺬﺍ‬

‫ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﻭﻣﻨﻬـــﺎ ﺍﻹﻣـــﺎﺭﺍﺕ‪ ،‬ﺍﻷﺭﺩﻥ‪ ،‬ﺍﻟﺒﺤﺮﻳـــﻦ‪،‬‬

‫ﺍﻟﻌﺎﻡ ﻫﻮ ﺯﻳﺎﺩﺓ ﻋﺪﺩ ﺍﻟﺪﻭﻝ ﻭﻋﺪﺩ ﺍﻟﺠﻬﺎﺕ ﺍﻟﻤﺸﺎﺭﻛﺔ‬

‫ُﻳﺬﻛﺮ ﺃﻥ ﻗﻴﻤﺔ ﺍﻟﻄﻮﺍﺑﻊ ﺍﻟﻤﻌﺮﻭﺿﺔ ﺗﺠﺎﻭﺯﺕ ﺍﻟﻤﻠﻴﻮﻥ‬

‫ﺩﺭﻫﻢ‪ ،‬ﻭﺗﻢ ﺑﻴﻊ ﺣﻮﺍﻟﻲ ‪ ١٣٠‬ﻣﻨﻬﺎ ﺗﻨﺎﻓﺲ ﻋﻠﻴﻬﺎ ‪٩٦‬‬

‫ﺍﻟﺠﺰﺍﺋﺮ‪ ،‬ﺟﻴﺒﻮﺗﻲ‪ ،‬ﺍﻟﺴـــﻮﺩﺍﻥ‪ ،‬ﺳﻮﺭﻳﺎ‪ ،‬ﺳﻠﻄﻨﺔ ﻋﻤﺎﻥ‪،‬‬

‫ﻣـــﻦ ﺩﺍﺧﻞ ﻭﺧﺎﺭﺝ ﺍﻟﺪﻭﻟـــﺔ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻰ ﻋﻘﺪ ﻋﺪﺩ‬

‫ﻣﻦ ﺍﻟﻬﻮﺍﺓ ﻭﺍﻟﺘﺠـــﺎﺭ‪ ،‬ﻭﺑﻠﻎ ﺍﺟﻤﺎﻟﻲ ﺍﻟﻤﺒﻴﻌﺎﺕ ﺣﻮﺍﻟﻲ‬

‫ﺍﻟﺼﻮﻣﺎﻝ‪ ،‬ﺍﻟﻌﺮﺍﻕ‪ ،‬ﻓﻠﺴـــﻄﻴﻦ‪ ،‬ﻗﻄﺮ‪ ،‬ﺍﻟﻜﻮﻳﺖ‪ ،‬ﻣﺼﺮ‪،‬‬

‫ﻣﻦ ﺍﻟﻌـــﺮﻭﺽ ﺍﻟﺘﻘﺪﻳﻤﻴﺔ ﺍﻟﺘﻲ ﺗﻬﺪﻑ ﻟﺘﻌﺰﻳﺰ ﻣﻜﺎﻧﺔ‬

‫‪ ٧١٠,٠٠٠‬ﺩﺭﻫﻢ‪.‬‬

‫ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‪ ،‬ﺍﻟﻤﻐـــﺮﺏ ﻭﺍﻟﻴﻤﻦ‪ ،‬ﻛﻤﺎ‬

‫ﻫﻮﺍﻳﺔ ﺟﻤﻊ ﺍﻟﻄﻮﺍﺑﻊ“‪.‬‬

‫ﺷﺎﻫﺪ �ﺣﺪ� �ﻟﺘﻘﻨﻴﺎ� �ﻟﺘﻲ ﺳﻴﺘﻢ ﻋﺮﺿﻬﺎ ﻓﻲ‬

‫ﻣﻌﺮ� ﺟـﻠﻒ ﺑـﺎ�‬

‫�ﻟﺬ� ﺳﻴﻘﺎ� ﻓﻲ ﻣﺮﻛﺰ ﻣﻌﺎ�� ﻣﻄﺎ� �ﺑﻲ ﻟﻠﻔﺘﺮ� ﻣﻦ ‪� ٩ – ٦‬ﺑﺮﻳﻞ ‪٢٠٠٩‬‬ ‫�ﺗﻌ ّﺮ� ﻋﻠﻰ‪:‬‬

‫��ﺳﺘﻤﻊ �ﻟﻰ ﻣﺘﺤﺪﺛﻴﻦ ﻣﻦ ���� �ﻟﺴﻮ� ﻣﻦ ﻗﺒﻴﻞ ﻳﻮﻧﻴﻠﻴﻔﺮ‪ ،‬ﺗﺘﺮ�ﺑﺎ�‪ ،‬ﻣﻜﺔ ﻛﻮﻻ‪� ،‬ﻟﻤﻨﻄﻘﺔ �ﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎ� �ﻹﻋﻼﻣﻲ‪ ،‬ﻏﺮﻓﺔ ﺗﺠﺎ�� �ﺻﻨﺎﻋﺔ �ﺑﻲ‪� �� ،‬ﺗﺶ �� �ﻏﻴﺮﻫﻢ‪.‬‬ ‫ُﻳﻤﻜﻦ ﻟــ ﻣﺆﺗﻤﺮ ﺟﻠﻒ ﺑﺎ� ﻟﻠﻘﻴﺎ�� �ﻟﻔﻜﺮﻳﺔ �ﻣﻌﺮ� ﺟﻠﻒ ﺑﺎ�‪ُ �� ،‬ﻳﺤﺪﺛﺎ ﻓﺮﻗ� ﻓﻲ ﻋﻤﻠﻚ‪ ،‬ﻟﺬ� ﻻ ﺗﻔﻮ� ﻋﻠﻴﻚ ﻓﺮﺻﺔ ﺣﻀﻮ�ﻫﻤﺎ ﻣﻊ �ﻟﻌﻠﻢ �� �ﻟﺪﺧﻮ� ﺳﻴﻜﻮ� ﻣﺠﺎﻧ�‪.‬‬ ‫ﻟﻤﻌﺮﻓﺔ �ﻟﻤﺰﻳﺪ ﻋﻦ ﻛﻴﻔﻴﺔ �ﻟﺘﺴﺠﻴﻞ‪ ،‬ﻳﺮﺟﻰ �ﻳﺎ�� ﻣﻮﻗﻌﻨﺎ‪:‬‬

‫‪www.gulfpack.info‬‬

‫�� ﻣﻦ ﺧﻼ� �ﻹﺗﺼﺎ� ﺑﻨﺎ ﻋﻠﻰ ��ﻗﺎ� �ﻟﻬﻮ�ﺗﻒ �ﻟﺘﺎﻟﻴﺔ‪:‬‬

‫‪+971 4 286 7755 �� +44 208 391 0999‬‬

‫ﺟـﺪﻳــﺪ‬ ‫‪٢٠٠٩‬‬ ‫‪Sole Industry Media Partner‬‬

‫‪ME Printer April 2009‬‬

‫�ﺣﺪ� �ﻹﺑﺘﻜﺎ��� ﻓﻲ ﻗﻄﺎﻋﻲ ﺻﻨﺎﻋﺔ �ﻟﺘﻐﻠﻴﻒ ��ﻟﺘﺤﻮﻳﻞ‬ ‫ﻛﻴﻔﻴﺔ ﺗﻮﻇﻴﻒ �ﻟﺘﻐﻠﻴﻒ ﺑﻤﺎ ﻳﺘﻼﺋﻢ ﻣﻊ �ﺣﺘﻴﺎﺟﺎ� ﻋﻤﻠﻚ‬ ‫ﺗﻘﻨﻴﺎ� �ﻧﺘﺎ� �ﺗﺼﻨﻴﻊ �ﻟﻤﻮ�� �ﻹﺳﺘﻬﻼﻛﻴﺔ‬ ‫�ﺣﺪ� �ﻟﺘﻮﺟﻬﺎ� �ﻟﻤﺘﺒﻌﺔ ﻓﻲ ﺻﻨﺎﻋﺔ ﺗﻘﻨﻴﺎ� �ﻟﻄﺒﺎﻋﺔ‬ ‫ﻓﺮ� �ﺳﺘﺜﻤﺎ�ﻳﺔ ﺟﺪﻳﺪ� ﻟﻤﺼ ّﻨﻌﻲ ﺑﻄﺎﻗﺎ� �ﻟﺘﻐﻠﻴﻒ‬ ‫ﻓﺮ� �ﺳﺘﺜﻤﺎ�ﻳﺔ ﻓﻲ �ﻟﺴﻮ� �ﻟﻠﻮﺟﺴﺘﻴﺔ‬

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‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺗﺮﻭﺝ ﻷﻫﺪﺍﻓﻬﺎ ﻓﻲ ”ﺣﻠﻘﺔ ﺍﻟﻨﻘﺎﺵ ﺍﻷﻭﻟﻰ“‬ ‫ﻣﺼﺮ‪ :‬ﺷﺮﺍﻛﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻹﻋﻼﻥ ّ‬ ‫ﻳﻬﺪﻑ ﺍﻟﺤﺪﺙ ﺍﻟﻰ ﺍﻟﺘﻌﺮﻳﻒ ﺑﺄﻫﺪﺍﻑ ﺍﻟﻤﺸﺮﻭﻉ ﻭﺗﻌﻤﻴﻖ ﺍﻟﻔﺎﺋﺪﺓ ﺍﻟﺘﻲ ﺳﺘﻌﻮﺩ ﻋﻠﻰ ﺍﻟﻤﻄﺎﺑﻊ ﻭﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻤﺤﻠﻴﺔ‬ ‫ﺿﻤﻦ ﻣﺠﺎﻝ ﺗﺪﺭﻳﺐ ﺍﻟﻌﻤﺎﻟﺔ‬ ‫ﺷـــﻬﺪﺕ ﺍﻟﺠﻠﺴـــﺔ ﺃﻳﻀﴼ ﻋـــﺮﺽ ﻓﻴﻠـــﻢ ﻭﺛﺎﺋﻘﻲ ﻋﻦ‬ ‫ﺗﺤـــﺪﺙ ﺑﻌﺪﻫﺎ ﺣﻤﺪﻱ‬ ‫ﺗﺎﺭﻳـــﺦ ﺍﻟﻄﺒﺎﻋﺔ ﻓـــﻲ ﻣﺼﺮ‪،‬‬ ‫ّ‬ ‫ﺍﻟﻘﺒﻴﺴـــﻲ ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟـ )ﺑﻴﺘﺮﺍ(‪ ،‬ﻋﻦ ﺍﻟﺨﻄﻂ‬ ‫ﺍﻟﻤﺴـــﺘﻘﺒﻠﻴﺔ ﻟﻠﺸـــﺮﺍﻛﺔ ﻭﺍﻷﻧﺸـــﻄﺔ ﺍﻟﺘﻲ ﺗﻘﻮﻡ ﺑﻬﺎ‪.‬‬ ‫ﻭﺃﺧﺘُﺘـــﻢ ﺍﻟﻠﻘـــﺎﺀ ﺑﺈﻗﺎﻣـــﺔ ﺣﻔﻞ ﻏـــﺪﺍﺀ‪ ،‬ﺗﻨﺎﻗﺶ ﺧﻼﻟﻪ‬ ‫ﺍﻟﺤﺎﺿـــﺮﻭﻥ ﻋـــﻦ ﻃﺒﻴﻌـــﺔ ﺍﻟﻤﺸـــﺮﻭﻉ ﻭﺃﻫﻤﻴﺘﻪ ﻓﻲ‬ ‫ﺗﻄﻮﻳﺮ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻹﻋﻼﻥ ﻓﻲ ﻣﺼﺮ‪.‬‬ ‫ُﻳﺬﻛـــﺮ ﺃﻥ ﺷـــﺮﺍﻛﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻹﻋﻼﻥ )ﺑﻴﺘـــﺮﺍ( ﺗﺘﻴﺢ‬

‫ﻷﺻﺤـــﺎﺏ ﺍﻷﻋﻤﺎﻝ ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﻓﻲ ﺑﺤـــﺚ ﻭﺗﺤﺪﻳﺪ‬ ‫ﻭﺗﺪﺑﻴﺮﺇﺣﺘﻴﺎﺟﺎﺗﻬﻢﻣﻦﺍﻟﻌﻤﺎﻟﺔﺍﻟﻤﺎﻫﺮﺓﻭﺗﻨﻔﻴﺬﺍﻟﺤﻠﻮﻝ‬

‫ّ‬ ‫ﻧﻈﻤﺖ ﺷـــﺮﺍﻛﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻹﻋـــﻼﻥ )ﺑﻴﺘﺮﺍ(‪ ،‬ﺇﺣﺪﻯ‬

‫ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻤﺸـــﺮﻭﻉ ﺑﺮﻧﺎﻣﺞ ﺇﺻـــﻼﺡ ﺍﻟﺘﻌﻠﻴﻢ ﺍﻟﻔﻨﻲ‬

‫ﺍﻟﻤﺨﺘﻠﻔـــﺔ ﺑﻐﻴﺔ ﺭﻓﻊ ﻗﺪﺭﺍﺗﻬﻢ ﺍﻟﺘﻨﺎﻓﺴـــﻴﺔ‪ .‬ﻭﺗﺘﻠﺨﺺ‬

‫ﺍﻟﺸـــﺮﺍﻛﺎﺕ ﺍﻟﻤﻨﺒﺜﻘﺔ ﻋـــﻦ ﺑﺮﻧﺎﻣﺞ ﺇﺻـــﻼﺡ ﺍﻟﺘﻌﻠﻴﻢ‬

‫ﻭﺍﻟﺘﺪﺭﻳـــﺐ ﺍﻟﻤﻬﻨـــﻲ‪ ،‬ﺍﻟـــﺬﻱ ﻗﺎﻡ ﺑﺘﻌﺮﻳـــﻒ ﺍﻟﺤﻀﻮﺭ‬

‫ﺃﻫـــﺪﺍﻑ ﻫﺬﺍ ﺍﻟﻤﺸـــﺮﻭﻉ ﻓﻲ ﺗﻮﻓﻴـــﺮ ﺍﻟﻌﻤﺎﻟـــﺔ ﺍﻟﻤﺎﻫﺮﺓ‬

‫ﺍﻟﻔﻨـــﻲ ﻭﺍﻟﺘﺪﺭﻳـــﺐ ﺍﻟﻤﻬﻨـــﻲ‪ ،‬ﺣﻠﻘﺔ ﻧﻘﺎﺷـــﻴﺔ ﺣﻤﻠﺖ‬

‫ﺑﺄﻫﺪﺍﻑ ﺍﻟﻤﺸـــﺮﻭﻉ ﻭﻣﻤﻴﺰﺍﺗﻪ‪ .‬ﺗـــﻼﻩ ﺃﺣﻤﺪ ﻋﺎﻃﻒ‪،‬‬

‫ﻟﻠﻤﻄﺎﺑﻊ‪ ،‬ﻭﺇﻋـــﺪﺍﺩ ﺑﺮﺍﻣﺞ ﺍﻟﺘﺪﺭﻳﺐ ﺍﻟﻤﻄـــﻮﺭﺓ‪ ،‬ﻭﺗﻄﻮﻳﺮ‬

‫ﻋﻨـــﻮﺍﻥ ”ﺣﻠﻘﺔ ﺍﻟﻨﻘﺎﺵ ﺍﻷﻭﻟﻰ“‪ ،‬ﺩﻋـــﺖ ﺇﻟﻴﻬﺎ ﻧﺨﺒﺔ‬

‫ﺭﺋﻴـــﺲ ﻏﺮﻓﺔ ﺻﻨﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺼﺮﻳﺔ‪ ،‬ﺍﻟﺬﻱ‬ ‫ّ‬ ‫ﺭﻛﺰ ﻓﻲ ﻛﻠﻤﺘﻪ ﻋﻠﻰ ﺃﻫﻤﻴﺔ ﻫﺬﺍ ﺍﻟﻤﺸـــﺮﻭﻉ ﺑﺎﻟﻨﺴﺒﺔ‬

‫ﻣﺮﺍﻛﺰ ﺍﻟﺘﺪﺭﻳﺐ ﺍﻟﻤﻬﻨﻲ ﻭﺍﻟﻤﺪﺍﺭﺱ ﺍﻟﺜﺎﻧﻮﻳﺔ ﺍﻟﺼﻨﺎﻋﻴﺔ‪،‬‬

‫ﻟﻠﺠﻬـــﺔ ﺍﻟﻤﻨﻈﻤـــﺔ‪ ،‬ﻳﻬﺪﻑ ﻫـــﺬﺍ ﺍﻟﺤـــﺪﺙ ﻟﻠﺘﻌﺮﻳﻒ‬

‫ﺇﻟﻰ ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺤﻠﻲ‪.‬‬ ‫ﻭﺃُﻋﻠِﻦ ﺧﻼﻝ ﺍﻟﺠﻠﺴـــﺔ ﻋﻦ ﺃﻥ ”ﺑﻴﺘﺮﺍ“ ﺑﺼﺪﺩ ﺇﻗﺎﻣﺔ‬

‫ﻋﻠـــﻰ ﺍﻟﻤﻄﺎﺑـــﻊ ﻭﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﻣﻠـــﺔ ﻓـــﻲ ﻗﻄﺎﻋﻲ‬

‫‪ ٥٢‬ﺩﻭﺭﺓ ﻣـــﻦ ﺍﻟﺪﻭﺭﺍﺕ ﺍﻟﺘﺪﺭﻳﺒﻴـــﺔ ﺍﻟﻘﺼﻴﺮﺓ ﺍﻷﺟﻞ‬ ‫ّ‬ ‫ﺳـــﺘﻐﻄﻲ ﻛﺎﻓﺔ ﻣﺮﺍﺣـــﻞ ﻭﺗﻘﻨﻴـــﺎﺕ ﺻﻨﺎﻋﺎﺕ‬ ‫ﺍﻟﺘـــﻲ‬

‫ﺍﻟﻤﻄﺎﺑﻊ ﻭﻣﺮﺍﻛﺰ ﺍﻟﺘﺪﺭﻳﺐ‪ ،‬ﻭﺍﻟﻤﺴـــﺎﻋﺪﺓ ﻓﻲ ﺗﺄﺳـــﻴﺲ‬

‫ﺍﻟﺤﺎﻟﻴﺔ ﻭﺗﻮﻓﻴﺮ ﻋﻤﺎﻟﺔ ﻣﺎﻫﺮﺓ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻹﻋـــﻼﻥ‪ ،‬ﻭﻣـــﻦ ﺍﻟﻤﺘﻮﻗـــﻊ ﺃﻥ ﺗﻘﺎﻡ ﻫﺬﻩ‬

‫ﺇﺩﺍﺭﺍﺕ ﺗﺪﺭﻳﺐ ﺩﺍﺧﻞ ﺍﻟﻤﻄﺎﺑﻊ‪.‬‬

‫ﻭﺗﺤـــﺪﺙ ﺧـــﻼﻝ ﺍﻟﺠﻠﺴـــﺔ ﻣﺤﻤﺪ ﻫـــﻼﻝ‪ ،‬ﺍﻟﻤﺪﻳﺮ‬ ‫ّ‬

‫ﺍﻟﺪﻭﺭﺍﺕ ﺧﻼﻝ ﺷـــﻬﺮﻱ ﺃﺑﺮﻳﻞ ﻭﻣﺎﻳـــﻮ ‪ .٢٠٠٩‬ﻛﻤﺎ‬

‫ﻣـــﻦ ﺃﺻﺤـــﺎﺏ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﻣﺼـــﺮ‪ .‬ﻭﻭﻓﻘﴼ‬ ‫ﺑﺄﻫـــﺪﺍﻑ ﺍﻟﻤﺸـــﺮﻭﻉ ﻭﺗﻌﻤﻴـــﻖ ﺍﻟﻔﺎﺋﺪﺓ ﺍﻟﺘﻲ ﺳـــﺘﻌﻮﺩ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻹﻋـــﻼﻥ ﺿﻤﻦ ﻣﺠﺎﻝ ﺗﺪﺭﻳـــﺐ ﺍﻟﻌﻤﺎﻟﺔ‬

‫ﻭﺗﺪﺭﻳﺐ ﺍﻟﻤﺪﺭﺑﻴﻦ ﻭﺭﻓﻊ ﻛﻔﺎﺀﺗﻬﻢ‪ ،‬ﻭﺇﺳﺘﻜﻤﺎﻝ ﻣﻌﺪﺍﺕ‬ ‫ﺍﻟﺘﺪﺭﻳـــﺐ ﻭﺍﻷﺟﻬـــﺰﺓ ﻭﺍﻟﺒﺮﺍﻣﺞ‪ ،‬ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟﻰ ﺇﺩﺧﺎﻝ‬ ‫ﺃﺳـــﺎﻟﻴﺐ ﺣﺪﻳﺜـــﺔ ﻟﻠﺘﻌﻠﻴـــﻢ ﺍﻻﻟﻜﺘﺮﻭﻧـــﻲ ﻣـــﻦ ﺧﻼﻝ‬ ‫ﺍﻟﻤﺤﺎﻛﻴـــﺎﺕ‪ ،‬ﻭﺇﺗﺒـــﺎﻉ ﻧﻈـــﺎﻡ ﺍﻟﺘﺪﺭﻳـــﺐ ﺍﻟﺘﺒﺎﺩﻟـــﻲ ﺑﻴﻦ‬

‫ﻣﺼﺮ‪ :‬ﻳﻮﺳﻒ ﻋﻼﻡ ﻭﺷﺮﻛﺎﻩ ّ‬ ‫ﺗﻨﻈﻢ ﻧﺪﻭﺓ ﻋﻦ ﻣﺮﺍﻗﺒﺔ ﺍﻟﺠﻮﺩﺓ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫‪ME Printer April 2009‬‬

‫ﺍﻟﻨﺪﻭﺓ ﺃﻗﻴﻤﺖ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷﺮﻛﺔ ﺃﻛﺲ ﺭﺍﻳﺖ ﺍﻷﻣﺮﻳﻜﻴﺔ‬

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‫ّ‬ ‫ﻧﻈﻤﺖ ﺷـــﺮﻛﺔ ﻳﻮﺳـــﻒ ﻋﻼﻡ ﻭﺷـــﺮﻛﺎﻩ ﻧﺪﻭﺓ ﺗﻘﻨﻴﺔ‬

‫ﻭﺍﻟﺤﻜﻮﻣﻴـــﺔ‪ ،‬ﺑﻜﻠﻤﺔ ﺗﺮﺣﻴﺒﻴﺔ ﻣﻦ ﻓﻮﺯﻱ ﺍﻟﺴـــﺎﻋﻲ‬

‫ﻋـــﺮﺽ ﺍﻟـــﻰ ‪ ١٦٥١‬ﻣﻠﻠﻢ ﻋـــﺮﺽ‪ ،‬ﻭﺑﺄﻗـــﻞ ﻣﻘﺎﺱ‬

‫ﻣﺪﻳﺮ ﻣﺒﻴﻌﺎﺕ ﺍﻟﺘﺠﻬﻴـــﺰﺍﺕ ﺍﻟﻔﻨﻴﺔ ﻣﺎ ﻗﺒﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﻟﻠﻤﺴـــﺎﺣﺎﺕ ﺍﻟﻘﻴﺎﺳـــﻴﺔ ﻋﻠﻰ ﺍﻟﺸـــﺮﺍﺋﻂ ﻣﻦ ‪ ٣‬ﻣﻠﻠﻢ‬

‫ﺑﺸـــﺮﻛﺔ ﻳﻮﺳـــﻒ ﻋﻼﻡ‪ ،‬ﻭﻭﻟﻔﺠﺎﻧﺞ ﺭﻳﻨﻴـــﺮ ﺃﺧﺼﺎﺋﻲ‬

‫ﻋـــﺮﺽ ﻓﻲ ‪ ٢‬ﻣﻠﻠـــﻢ ﻃﻮﻝ‪ ،‬ﺇﻟـــﻰ ‪ ٥,٣‬ﻣﻠﻠﻢ ﻋﺮﺽ‬

‫ﺍﻟﺘﻄﺒﻴﻘـــﺎﺕ ﻓﻲ ﺷـــﺮﻛﺔ ﺃﻛـــﺲ ﺭﺍﻳﺖ ﺍﻟـــﺬﻱ ﺣﻀﺮ‬

‫ﻓﻲ ‪ ٥,٣‬ﻣﻠﻠﻢ ﻃﻮﻝ‪.‬‬

‫ﺧﺼﻴﺼﴼ ﻟﻠﻤﺸﺎﺭﻛﺔ ﻓﻲ ﻫﺬﻩ ﺍﻟﻨﺪﻭﺓ‪.‬‬

‫ﻭﺃﺷـــﺎﺭ ﺭﻳﻨﻴﺮ ﺇﻟﻰ ﺃﻥ ﺳﺮﻋﺔ ﺍﻟﻘﻴﺎﺱ ﻓﻲ ﻫﺬﺍ ﺍﻟﺠﻬﺎﺯ‬

‫ﻭﺑﻌـــﺪ ﻣﻘﺪﻣﺔ ﻋﺎﻣﺔ ﻋﻦ ﺍﻟﺸـــﺮﻛﺔ‪ ،‬ﺇﺳـــﺘﻌﺮﺽ ﺭﻳﻨﻴﺮ‬

‫ﺗﺘـــﺮﺍﻭﺡ ﺑﻴـــﻦ ‪ ٥٨ - ٥٠‬ﻣﻠﻠﻢ ﻓﻲ ﺍﻟﺜﺎﻧﻴـــﺔ ﺍﻟﻮﺍﺣﺪﺓ‪،‬‬

‫ﻗﺎﺋﻤـــﺔ ﺑﻤﻨﺘﺠﺎﺕ »ﺃﻛﺲ ﺭﺍﻳـــﺖ«‪ ،‬ﺗﻀﻤﻨﺖ ﺃﺟﻬﺰﺓ‬

‫ﻣﻊ ﺃﻗﺼﻰ ﺳـــﻤﻚ ﻟﻠﻮﺭﻕ ﻳﺼﻞ ﺇﻟـــﻰ ‪ ٠,٧٦٢‬ﻣﻠﻠﻢ‪،‬‬ ‫ﻭﺗﻈﻬـــﺮ ﻛﻞ ﺍﻟﻘـــﺮﺍﺀﺍﺕ ﻭﺍﻟﻘﻴﺎﺳـــﺎﺕ ﻋﻠﻰ ﺷﺎﺷـــﺎﺕ‬

‫ﻣﺘﺨﺼﺼـــﺔ ﺑﻘﻴـــﺎﺱ ﺍﻷﻓـــﻼﻡ ﻭﺍﻷﻟـــﻮﺍﺡ ﻭﺍﻷﺣﺒـــﺎﺭ‬ ‫ﻭﺍﻟﻤﻄﺒﻮﻋﺎﺕ‪ّ ،‬‬ ‫ﻭﺳﻠﻂ ﻓﻲ ﻋﺮﺿﻪ ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﻧﻈﺎﻡ‬

‫ﻋﺮﺽ ﺑﺤﺠﻢ ‪ ١٧‬ﺑﻮﺻﺔ‪.‬‬

‫)ﺇﻧﺘﻴﻠﻲ ﺗﺮﺍﻛﺲ( ﺍﻟﺨﺎﺹ ﺑﻘﻴﺎﺱ ﺍﻷﻟﻮﺍﻥ ﺁﻟﻴﴼ ﻋﻠﻰ‬

‫ﻗﺪﻡ ﺃﻳﻤﻦ ﻃﻪ‪ ،‬ﻣﻬﻨﺪﺱ ﺗﺪﺭﻳﺐ ﻣﺮﺍﺣﻞ‬ ‫ﻣﻦ ﺟﻬﺘﻪ‪ّ ،‬‬

‫ﺍﻷﻓـــﺮﺥ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ ﺑﻨﻈـــﺎﻡ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ‬

‫ﺍﻟﺘﺠﻬﻴـــﺰﺍﺕ ﺍﻟﻔﻨﻴـــﺔ ﻣﺎ ﻗﺒـــﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ ﺷـــﺮﻛﺔ‬

‫ﺃﻭﻓﺴﺖ ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓﺮﺥ‪.‬‬

‫ﻳﻮﺳـــﻒ ﻋﻼﻡ‪ ،‬ﻋﺮﺿﴼ ﻋﻦ ﺍﻟﻨﻈﺎﻡ ﺍﻟﺠﺪﻳﺪ ﻭﺍﻟﺒﺮﺍﻣﺞ‬

‫ﻭﻗـــﺎﻝ ﺭﻳﻨﻴـــﺮ ﺃﻧﻪ ُﻳﻤﻜﻦ ﻟﻬﺬﺍ ﺍﻟﻨﻈﺎﻡ ﻗﻴﺎﺱ ﺷـــﺮﻳﻂ‬

‫ﺍﻟﺨﺎﺻﺔ ﺑﻪ‪ .‬ﻭﺃﺧﺘﺘﻢ ﺍﻟﻠﻘﺎﺀ ﺑﻌﺮﺽ ﻟﻔﻮﺯﻱ ﺍﻟﺴـــﺎﻋﻲ‬ ‫ﻋـــﻦ ﺃﺣﺪﺙ ﻣﺎ ﺗﻮﺻﻠـــﺖ ﺇﻟﻴﻪ ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ ﻓﻲ‬

‫ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷـــﺮﻛﺔ ﺃﻛﺲ ﺭﺍﻳـــﺖ ﺍﻟﻤﺘﺨﺼﺼﺔ ﻓﻲ‬

‫ﺍﻟﺘﺤﻜـــﻢ ﺍﻟﻠﻮﻧﻲ ﻋﻠﻰ ﺍﻟﻔـــﺮﺥ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ ﻏﻀﻮﻥ‬

‫ﺃﺟﻬﺰﺓ ﺍﻟﻘﻴـــﺎﺱ ﺍﻟﻤﺨﺘﻠﻔﺔ ﺍﻟﺨﺎﺻﺔ ﺑﻤﺮﺍﻗﺒﺔ ﺍﻟﺠﻮﺩﺓ‬

‫‪ ١٥‬ﺛﺎﻧﻴـــﺔ‪ ،‬ﻣﻀﻴﻔـــﴼ ﺃﻥ ﺍﻟﻨﻈﺎﻡ ﻳﺘﻮﻓـــﺮ ﺑﻨﻮﻋﻴﻦ‪ :‬ﻧﻮﻉ‬

‫ﺗﺼﻨﻴـــﻊ ﺃﻧﻈﻤﺔ ﻭﺗﻘﻨﻴـــﺎﺕ ﺇﺧﺮﺍﺝ ﺍﻷﻟـــﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ ﺟﻤﻴﻊ ﻣﺮﺍﺣﻞ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ‪.‬‬

‫)‪ (ITD‬ﻟﻘﻴـــﺎﺱ ﺍﻟﻜﺜﺎﻓـــﺎﺕ ﺍﻟﺤﺒﺮﻳـــﺔ‪ ،‬ﻭﻧﻮﻉ )‪(ITS‬‬

‫ﻣﻦ ﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ ﻣﺒﺎﺷﺮﺓ )ﺳﻲ ﺗﻲ ﺑﻲ(‪.‬‬

‫ﺇﻓﺘﺘﺤـــﺖ ﺍﻟﻨـــﺪﻭﺓ ﺍﻟﺘـــﻲ ﺣﻀﺮﻫـــﺎ ﺃﻛﺜـــﺮ ﻣـــﻦ ‪٧٠‬‬

‫ﻟﻘﻴﺎﺱ ﺍﻷﻟﻮﺍﻥ ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻰ ﺍﻟﻜﺜﺎﻓﺎﺕ‪ .‬ﻛﻤﺎ ﻳﺘﻮﻓﺮ‬

‫ﻣﺘﺨﺼﺼـــﴼ ﻣـــﻦ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻤﺼﺮﻳـــﺔ ﺍﻟﺨﺎﺻـــﺔ‬

‫ﺍﻟﻨﻈﺎﻡ ﺑﻤﻘﺎﺳـــﺎﺕ ﻣﺨﺘﻠﻔﺔ‪ ،‬ﺗﺘﺮﺍﻭﺡ ﺑﻴﻦ ‪ ٥٠٨‬ﻣﻠﻠﻢ‬

‫ﺗﻨﺼﺐ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ”ﻟﻴﺜﺮﻭﻥ“ ﻣﻦ ﻛﻮﻣﻮﺭﻱ‬ ‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪ :‬ﻣﻄﺎﺑﻊ ﺍﻟﻌﺼﺮ ّ‬ ‫ﺗﻤﺖ ﺻﻔﻘﺔ ﺷـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﺍﻷﻭﻓﺴﺖ ﺍﻟﺠﺪﻳﺪﺓ ﺑﺄﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ‪ ،‬ﻭﺍﻟﻤﺰﻭﺩﺓ ﺑﻮﺣﺪﺓ ﻃﻼﺀ‪ ،‬ﻋﺒﺮ ﻣﺆﺳﺴﺔ ﻋﻠﻲ‬ ‫ﺍﻟﻬﺎﺷﻤﻲ ﻟﻠﺘﺠﺎﺭﺓ‬ ‫ﻗﺎﻣـــﺖ ﻣﻄﺎﺑـــﻊ ﺍﻟﻌﺼـــﺮ‪ ،‬ﻭﻣﻘﺮﻫـــﺎ ﺍﻟﺮﻳـــﺎﺽ‪ ،‬ﺑﺈﻗﺘﻨﺎﺀ‬ ‫ﻣﺎﻛﻴﻨـــﺔ ﺟﺪﻳـــﺪﺓ ﻟﻠﻄﺒﺎﻋـــﺔ ﺑﻄﺮﻳﻘﺔ ﺍﻷﻭﻓﺴـــﺖ ﻧﻮﻉ‬ ‫)ﻟﻴﺜـــﺮﻭﻥ ﺃﻝ ﺃﺱ‪ (٤٢٩-‬ﻣـــﻦ ﻛﻮﻣـــﻮﺭﻱ‪ .‬ﻭﻗـــﺪ‬ ‫ﺯﻭﺩﺕ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﺘـــﻲ ﺗﺘﻴﺢ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺄﺭﺑﻌﺔ‬ ‫ﺃﻟـــﻮﺍﻥ‪ ،‬ﺑﻮﺣـــﺪﺓ ﻣﻨﻔﺼﻠﺔ ﻟﻠﻄـــﻼﺀ‪ .‬ﻭﻭﻓﻘﴼ ﻟﻠﺸـــﺮﻛﺔ‪،‬‬

‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ ﺍﻟﻰ ﺍﻟﻴﻤﻴﻦ‪:‬‬

‫ﺗﻤﺖ ﺻﻔﻘﺔ ﺷﺮﺍﺀ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻋﺒﺮ ﻣﺆﺳﺴﺔ ﻋﻠﻲ‬

‫ﻭﻟﻴﺪ ﻓﺎﺭﺱ‪ ،‬ﻣﺪﻳﺮ ﻓﺮﻉ ﺍﻟﺮﻳﺎﺽ؛ ﻣﺤﻤﺪ‬

‫ﺍﻟﻬﺎﺷـــﻤﻲ ﻟﻠﺘﺠـــﺎﺭﺓ‪ ،‬ﺍﻟﻮﻛﻴﻞ ﺍﻟﺤﺼـــﺮﻱ ﻟﻤﻨﺘﺠﺎﺕ‬

‫ﺍﻟﻬﺎﺷﻤﻲ‪ ،‬ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻤﺆﺳﺴﺔ‬ ‫ﻋﻠﻲ ﺍﻟﻬﺎﺷﻤﻲ ﻟﻠﺘﺠﺎﺭﺓ؛ ﺧﺎﻟﺪ ﺍﻟﻌﺠﻴﺎﻥ‪،‬‬

‫ﻛﻮﻣﻮﺭﻱ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ‪.‬‬

‫ﻣﺎﻟﻚ ﻣﻄﺎﺑﻊ ﺍﻟﻌﺼﺮ؛ ﻭﻋﻤﺎﺩ ﻋﻔﺎﻧﺔ‪ ،‬ﺍﻟﻤﺪﻳﺮ‬

‫ﻭﻓﻲ ﺣﺪﻳﺚ ﻟﻪ ﻣﻊ ﻣﺠﻠﺘﻨﺎ‪ّ ،‬‬ ‫ﻳﻌﻠﻖ ﻋﻤﺎﺩ ﻋﻔﺎﻧﺔ‪ ،‬ﺍﻟﻤﺪﻳﺮ‬

‫ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻤﻄﺎﺑﻊ ﺍﻟﻌﺼﺮ‬

‫ﺍﻟﺘﻨﻔﻴـــﺬﻱ ﻟﻤﻄﺎﺑﻊ ﺍﻟﻌﺼﺮ‪ ،‬ﻋﻠﻰ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺍﻷﺧﻴﺮ‬ ‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﻟﻘﺪ ﺩﺃﺑﻨﺎ ﻋﻠﻰ ﺇﺳـــﺘﺨﺪﺍﻡ ﻣﺎﻛﻴﻨﺔ ﻛﻮﻣﻮﺭﻱ‬ ‫ﻋﻠﻰ ﻣﺪﻯ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﺜﻤﺎﻥ ﺍﻟﻤﺎﺿﻴﺔ‪ ،‬ﻭﺗﺘﻤﺘﻊ ﻫﺬﻩ‬ ‫ﺍﻟﻤﺎﻛﻴﻨﺔ ﺑﺎﻷﺩﺍﺀ ﺍﻟﺠﻴﺪ‪ ،‬ﻭﻛﺎﻧﺖ ﻟﻨﺎ ﺗﺠﺮﺑﺔ ﺳـــﺎﺭﺓ ﻓﻲ‬ ‫ﺍﻟﻌﻤﻞ ﻋﻠﻴﻬﺎ‪ .‬ﻭﺇﻧﻄﻼﻗﴼ ﻣﻦ ﻫﺬﺍ ﺍﻟﻤﺒﺪﺃ‪ ،‬ﻗﺮﺭﻧﺎ ﺷﺮﺍﺀ‬ ‫ﻣﺎﻛﻴﻨﺔ ﺟﺪﻳﺪﺓ ﺃﺧﺮﻯ‪ .‬ﻭﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‪،‬‬ ‫ﻟﺪﻳﻨﺎ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﻧﻮﻉ )ﺭﻳﻮﺑﻲ( ﻭﺳﻠﺴﻠﺔ ﻣﺘﻨﻮﻋﺔ‬ ‫ﻣﻦ ﻣﻌﺪﺍﺕ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﺘﺸﻄﻴﺐ“‪.‬‬ ‫ﺗﺄﺳﺴـــﺖ ﻣﻄﺎﺑـــﻊ ﺍﻟﻌﺼـــﺮ ﻓـــﻲ ﻋـــﺎﻡ ‪ ١٩٩٤‬ﻓـــﻲ‬

‫ﻭﺩﺍﺭ ﺍﻟﻮﻃـــﻦ ﻟﻠﻨﺸـــﺮ ﻭﺍﻟﺘﻮﺯﻳـــﻊ‪ ،‬ﻭﺷـــﺮﻛﺔ ﺍﻟﻜﻬﺮﺑـــﺎﺀ‬

‫ﺍﻟﻌﺎﺻﻤـــﺔ ﺍﻟﺮﻳـــﺎﺽ‪ ،‬ﻭﺗﻌﻤـــﻞ ﻓـــﻲ ﺗﻘﺪﻳـــﻢ ﺧﺪﻣﺎﺕ‬

‫ﺍﻟﺴـــﻌﻮﺩﻳﺔ‪ ،‬ﻭﺍﻟﺴـــﻌﻮﺩﻳﺔ ﺍﻟﺪﻭﺍﺋﻴـــﺔ‪ ،‬ﻭﻭﻛﺎﻟـــﺔ ﺇﻣﺒﺎﻛﺖ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﻛﻄﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﻭﺍﻟﺒﺮﻭﺷـــﻮﺭﺍﺕ‬

‫‪ BBDO‬ﻟﻠﺪﻋﺎﻳﺔ ﻭﺍﻹﻋﻼﻥ‪ ،‬ﻭﺩﺍﺭ ﺍﻷﺭﻛﺎﻥ ﻟﻠﻌﻘﺎﺭﺍﺕ‬

‫ﻭﺍﻟﻤﻨﺸـــﻮﺭﺍﺕ ﻭﺍﻟﻤﺠﻼﺕ ﻭﻣﺎ ﺷﺎﺑﻪ ﺫﻟﻚ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ‬

‫ﻭﺍﻟﻤﺰﻳﺪ ﻏﻴﺮﻫﺎ‪.‬‬

‫ﺍﻟﻰ ﺧﺪﻣﺎﺕ ﺍﻟﺘﻌﺒﺌﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‪ .‬ﻭﺗﺘﻀﻤﻦ ﻗﺎﺋﻤﺔ ﺃﺑﺮﺯ‬

‫ﻭﻓـــﻲ ﻣﻌـــﺮﺽ ﺭﺩﻩ ﻋﻦ ﺳـــﺆﺍﻝ ﻟﻨﺎ ﻋـــﻦ ﺍﻟﺘﻮﺟﻬﺎﺕ‬

‫ﻋﻤﻼﺋﻬﺎ ﺷـــﺮﻛﺎﺕ ﻣﻦ ﻗﺒﻴﻞ ﻣﻮﺑﺎﻳﻠﻲ ﻟﻺﺗﺼﺎﻻﺕ‪،‬‬

‫ﺍﻹﺳـــﺘﺜﻤﺎﺭﻳﺔ ﺍﻟﻤﺘﺒﻌﺔ ﻓـــﻲ ﺍﻟﻤﻤﻠﻜﺔ‪ ،‬ﺃﺟـــﺎﺏ ﻋﻔﺎﻧﺔ‬

‫ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺇﻥ ﻟﺘﺪﺍﻋﻴﺎﺕ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺗﺄﺛﻴﺮ‬ ‫ﻣﺤـــﺪﻭﺩ ﺟﺪﴽ ﻋﻠﻰ ﺍﻟﺴـــﻮﻕ ﺍﻟﺴـــﻌﻮﺩﻱ‪ ،‬ﻭﻟﻢ ﻧﻠﺤﻆ‬ ‫ﺃﻱ ﺍﻧﺨﻔـــﺎﺽ ﻓﻌﻠـــﻲ ﻓـــﻲ ﺍﻟﻄﻠﺐ ﻋﻠـــﻰ ﺍﻟﺨﺪﻣﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﺑﺪﻭﺭﻧﺎ ﺳﻨﺴـــﺘﻤﺮ ﻋﻠﻰ ﻧﻬﺞ ﺍﻹﺳـــﺘﺜﻤﺎﺭ‬ ‫ﺑﺎﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻟﻤﻌﺪﺍﺕ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ“‪.‬‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪» :‬ﺃﺗﺶ ﺗﻮ ﺃﻭ ﻛﻮﻧﺴﺒﺘﺲ« ّ‬ ‫ﺑﺈﺭﺗﻔﺎﻉ‬ ‫ﺗﻌﺰﺯ ﻣﻮﻗﻌﻬﺎ ﻓﻲ ﺍﻟﺴﻮﻕ‬ ‫ٍ‬ ‫ﻓﻲﻣﺒﻴﻌﺎﺗﻬﺎ‬

‫ﻗﺎﻣﺖ ﺍﻟﺸﺮﻛﺔ ﺧﻼﻝ ﻣﻌﺮﺽ ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳﻮﻡ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﺑﺒﻴﻊ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‬

‫ﺃﻋﻠﻨﺖ ﺷﺮﻛﺔ ”ﺃﺗﺶ ﺗﻮ ﺃﻭ ﻛﻮﻧﺴﺒﺘﺲ“‪ ،‬ﺍﻟﻔﺮﻉ ﺍﻟﺘﺎﺑﻊ‬

‫ﻭﺧﺎﺻﺔ ﻣـــﻦ ﻣﺼﺮ ﻭﻟﺒﻨﺎﻥ‪ ،‬ﻭﻧﺤـــﻦ ﻣﺘﻔﺎﺟﺌﻮﻥ ﻣﻦ‬

‫ﻟﺸﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ ﻟﻠﺘﺠﺎﺭﺓ ﻓﻲ ﺩﺑﻲ‪ ،‬ﻋﻦ ﺃﻧﻬﺎ ﺣﻘﻘﺖ‬

‫ﻧﺴﺐ ﺍﻟﻤﺒﻴﻌﺎﺕ ﺍﻟﺘﻲ ﺣﻘﻘﻨﺎﻫﺎ ﻻﺳﻴﻤﺎ ﺇﺫﺍ ﻣﺎ ﻭﺿﻌﻨﺎ‬

‫ﻣﺒﻴﻌـــﺎﺕ ﻣﺬﻫﻠـــﺔ ﻓـــﻲ ﻇـــﻞ ﺍﻟﺘﺒﺎﻃـــﺆ ﺍﻹﻗﺘﺼﺎﺩﻱ‬

‫ﻓﻲ ﺍﻹﻋﺘﺒﺎﺭ ﺍﻷﺯﻣـــﺔ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺮﺍﻫﻨﺔ ﺍﻟﺘﻲ ﺃﺩﺕ‬

‫ﺍﻟﻌﺎﻟﻤـــﻲ‪ .‬ﻭﺗﻠﻘﺖ ﺍﻟﺸـــﺮﻛﺔ ﻃﻠﺒﺎﺕ ﻋﺪﻳـــﺪﺓ ﻹﻗﺘﻨﺎﺀ‬

‫ﺍﻟﻰ ﺇﺛﺎﺭﺓ ﺑﻌﺾ ﺍﻟﺬﻋﺮ ﻓﻲ ﺃﻭﺳـــﺎﻁ ﺍﻟﺼﻨﺎﻋﺔ‪ .‬ﻧﺴﻌﻰ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﺴـــﻖ ﺍﻟﻜﺒﻴﺮ ﻣﻦ ﻃﺮﺍﺯ )ﻣﻮﺗﻮﻩ‬

‫ﺍﻟﻴﻮﻡ ﺇﻟﻰ ﺍﻟﺘﺮﻛﻴﺰ ﺃﻛﺜﺮ ﻋﻠﻰ ﺇﺣﺪﻯ ﺍﻷﺳﻮﺍﻕ ﺍﻟﻜﺒﻴﺮﺓ‬

‫ﺑﻠﻴﺰﺍﺭﺩ(‪ ،‬ﻭﺧﺎﺻﺔ ﻣﻦ ﻗِﺒﻞ ﺷﺮﻛﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻟﻼﻓﺘﺎﺕ‬

‫ﺍﻟﺘﻲ ﻧﺘﻮﺍﺟﺪ ﻓﻴﻬﺎ‪ ،‬ﻭﻫﻮ ﺍﻟﺴﻮﻕ ﺍﻟﺴﻌﻮﺩﻱ“‪.‬‬

‫ﺍﻹﻋﻼﻧﻴﺔ ﺍﻟﺼﻐﻴﺮﺓ ﺍﻟﺬﻳﻦ ﻳﺮﻏﺒﻮﻥ ﺑﺘﻮﺳﻴﻊ ﺃﻋﻤﺎﻟﻬﻢ‬

‫ﻭﻳﻀﻴﻒ‪” :‬ﻳﺸـــﻬﺪ ﺳـــﻮﻕ ﺍﻟﻼﻓﺘﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ﻧﻤﻮﴽ‬

‫ﻣﻘﺎﺑﻞ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﻣﺮﻭﻧﺔ ﺍﻟﻌﻤﻞ‪.‬‬

‫ﺳـــﺮﻳﻌﴼ ﻟﺪﺭﺟﺔ ﺃﻥ ﺍﻟﻄﺒﺎﻋﻴﻦ ﺍﻟﺬﻳﻦ ﺇﻧﺼﺐ ﺗﺮﻛﻴﺰﻫﻢ‬

‫ﻭﻓـــﻲ ﻣﻌـــﺮﺽ ﺣﺪﻳﺜﻪ ﻋـــﻦ ﺍﻟﻨﺘﺎﺋﺞ ﺍﻟﺘـــﻲ ﺗﺤﻘﻘﺖ‬

‫ﻓﻴﻤـــﺎ ﻣﻀـــﻰ ﻋﻠـــﻰ ﺍﻹﻋﻼﻧـــﺎﺕ ﺍﻟﺪﺍﺧﻠﻴﺔ‪ ،‬ﻳﺴـــﻌﻮﻥ‬

‫ﻟﻠﺸـــﺮﻛﺔ ﻓﻲ ﺍﻟﺪﻭﺭﺓ ﺍﻷﺧﻴﺮﺓ ﻣﻦ ﻣﻌﺮﺽ ﺳﺎﻳﻦ ﺁﻧﺪ‬

‫ﻟﻺﺳـــﺘﺜﻤﺎﺭ ﻓﻲ ﺳـــﻮﻕ ﻃﺒﺎﻋﺔ ﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ‬

‫ﺟﺮﺍﻓﻴـــﻚ ﺇﻣﻴﺠﻨﺞ‪ ،‬ﻳﻘﻮﻝ ﺧﺎﻟﺪ ﺟﻤﺎﻝ‪ ،‬ﻣﺪﻳﺮ ﻗﺴـــﻢ‬

‫ﺍﻵﺧـــﺬ ﺑﺎﻟﻨﻤﻮ‪ ،‬ﻭﻗﺪ ﺃﺳـــﻬﻢ ﻃـــﺮﺡ ﻣﺎﻛﻴﻨﺎﺕ ﺑﺄﺳـــﻌﺎﺭ‬

‫ﻣـــﻦ ﺯﻳﺮﻭﻛـــﺲ )ﺍﻟﻮﻻﻳـــﺎﺕ ﺍﻟﻤﺘﺤـــﺪﺓ(‪ ،‬ﻭﻣﻨﺘﺠﺎﺕ‬

‫ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻤﻜﺘﺒﻴﺔ ﻓﻲ »ﺃﺗﺶ ﺗﻮ ﺃﻭ ﻛﻮﻧﺴﺒﺘﺲ«‪:‬‬

‫ّ‬ ‫ﻣﺨﻔﻀﺔ ﻓﻲ ﺗﺴﻬﻴﻞ ﺩﺧﻮﻝ ﻻﻋﺒﻴﻦ ﺟﺪﺩ ﻓﻲ ﺍﻟﺴﻮﻕ‬

‫)ﻫﻜﺴﻴﺲ ﻓﻴﻨﻴﻞ(‪ ،‬ﻭﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﺼﻔﻴﺢ ﻭﺍﻟﻤﻨﺘﺠﺎﺕ‬

‫”ﻛﺎﻥ ﺍﻹﻗﺒـــﺎﻝ ﻋﻠـــﻰ ﻣﻨﺼﺘﻨﺎ ﺷـــﺪﻳﺪﴽ ﻟﻠﻐﺎﻳـــﺔ‪ ،‬ﻭﻗﺪ‬

‫ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻰ ﺭﻓﻊ ﺩﺭﺟﺔ ﺍﻟﺘﻨﺎﻓﺲ ﻓﻴﻤﺎ ﺑﻴﻨﻬﻢ“‪.‬‬

‫ﺍﻹﺳﺘﻬﻼﻛﻴﺔ ﺍﻟﺼﻨﺎﻋﻴﺔ ﻣﻦ )ﺭﻭﻳﺎﻝ ﺳﻮﻓﻴﺮﺍﻳﻦ(‪ .‬ﻭﻗﺪ‬

‫ﻋﻜـــﺲ ﺍﻟﻤﻌـــﺮﺽ ﺇﻣﻜﺎﻧﻴﺎﺕ ﺍﻟﺴـــﻮﻕ ﻓﻲ ﺍﻟﺸـــﺮﻕ‬

‫ﻳﺬﻛـــﺮ ﺃﻥ ﺷـــﺮﻛﺔ ”ﺃﺗـــﺶ ﺗـــﻮ ﺃﻭ ﻛﻮﻧﺴـــﺒﺘﺲ“ ﻫـــﻲ‬

‫ﻗﺎﻣﺖ ﺍﻟﺸـــﺮﻛﺔ ﺑﺘﻮﺳـــﻴﻊ ﺭﻗﻌﺔ ﺃﻋﻤﺎﻟﻬﺎ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‬

‫ﺍﻷﻭﺳﻂ ﻭﺗﻜ ّﻴﻔﻪ ﻣﻊ ﺗﺪﺍﻋﻴﺎﺕ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ‪ .‬ﺇﻟﺘﻘﻴﻨﺎ‬

‫ﺍﻟﻤﻮﺯﻉ ﻟﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺑﺎﻟﻨﺴﻖ ﺍﻟﻜﺒﻴﺮ ﻣﻦ‬

‫ﻣﻦ ﺧﻼﻝ ﻋﻘﺪ ﺷﺮﺍﻛﺎﺕ ﻓﻲ ﻛﻞ ﻣﻦ ﻗﻄﺮ ﻭﺍﻟﻜﻮﻳﺖ‬

‫ﻣﻮﺗﻮﻩ )ﺍﻟﻴﺎﺑـــﺎﻥ(‪ ،‬ﻭﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﺪﺧﻠﻴﺔ‬

‫ﻭﻣﺼﺮ ﻭﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ‪.‬‬

‫‪ME Printer April 2009‬‬

‫ﺑﻌـــﺪﺩ ﻛﺒﻴﺮ ﻣﻦ ﺍﻟـــﺰﻭﺍﺭ ﻣﻦ ﺟﻤﻴﻊ ﺃﻧﺤـــﺎﺀ ﺍﻟﻤﻨﻄﻘﺔ‪،‬‬

‫ﺧﺎﻟﺪ ﺟﻤﺎﻝ‬

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‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﻣﺼﺮ‪ :‬ﻛﺎﻧﻮﻥ ُﺗ ُ‬ ‫ﻄﻠﻖ ﺗﻘﻨﻴﺎﺕ ﺟﺪﻳﺪﺓ ُﺗﻀﺎﻑ ﺇﻟﻰ ﻣﺠﻤﻮﻋﺔ ﻃﺒﺎﻋﺔ ﺍﻟﺼﻮﺭ‬ ‫”ﺇﻣﻴﺞ ﺑﺮﺱ“‬ ‫ﺇﻃﻼﻕ ﺍﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺿﻤﻦ ﻓﻌﺎﻟﻴﺎﺕ ”ﺃﻟﻮﺍﻥ ﻛﺎﻧﻮﻥ“ ﺍﻟﺘﻲ ﺃﻗﻴﻤﺖ ﻓﻲ ﺍﻟﻘﺎﻫﺮﺓ‬ ‫ﻭﺇﺷـــﺘﻤﻠﺖ ﻗﺎﺋﻤﺔ ﺍﻟﻤﺘﺤﺪﺛﻴﻦ ﻋﻠـــﻰ ﻛﻞ ﻣﻦ ﻋﺎﺩﻝ‬

‫ﺣﻴﺚ ﺟﻮﺩﺓ ﺍﻹﻧﺘﺎﺝ ﻭﺍﻟﺨﺪﻣﺎﺕ‪“.‬‬ ‫ﻭﺃﺿﺎﻑ ﻗﺎﺋ ً‬ ‫ﻼ‪ُ ” :‬ﻳﻌﺘﺒﺮ ﺟﻬﺎﺯ )ﺳﻲ ‪ (+١‬ﺛﻮﺭﻳﴼ ﺑﺎﻟﻔﻌﻞ‬

‫ﺍﻷﻭﺳﻂ؛ ﺃﻳﻤﻦ ﻋﻠﻲ‪ ،‬ﻣﺪﻳﺮ ﻓﻲ ﻗﺴﻢ ﺣﻠﻮﻝ ﺍﻹﻧﺘﺎﺝ‪،‬‬

‫ﻳﺼﻌـــﺐ ﺗﺼﺪﻳﻖ ﻗ ّﻮﺓ ﻫـــﺬﺍ ﺍﻟﺠﻬـــﺎﺯ ﻭﺇﻣﻜﺎﻧﻴﺎﺗﻪ ﺇﻟﻰ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻹﺣﺘﺮﺍﻓﻴـــﺔ ﻓﻲ ﺷـــﺮﻛﺔ ﺇﻳﺘﻜـــﻮ؛ ﻭﺍﻟﺪﻛﺘﻮﺭ‬

‫ﺟﺎﻧﺐ ﻣﺠﻤﻮﻋـــﺔ )ﺇﻣﻴﺞ ﺑـــﺮﺱ( ﺍﻟﻜﺎﻣﻠﺔ‪ ،‬ﻫﻮ ﺩﻟﻴﻞ‬

‫ﺣﻨـــﺎ‪ ،‬ﺍﻟﺮﺋﻴـــﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﺸـــﺮﻛﺔ ﺇﻳﺘﻜﻮ؛ ﻧﺎﻳﻮﺷـــﻲ‬ ‫ﻳﺎﻣـــﺎﺩﺍ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﺤﻠـــﻮﻝ ﺍﻟﻤﻬﻨﻴﺔ ﻓﻲ ﻛﺎﻧﻮﻥ ﺍﻟﺸـــﺮﻕ‬ ‫ﻛﺎﻧﻮﻥ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ؛ ﺳـــﺎﻣﻲ ﺣﻨﺎ‪ ،‬ﺭﺋﻴﺲ ﻗﺴﻢ‬ ‫ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳـــﻴﻤﻮﻧﻴﺎﻥ‪ ،‬ﺃﺳـــﺘﺎﺫ ﺍﻟﻮﺳـــﺎﺋﻂ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﻓﻲ ﺟﺎﻣﻌﺔ ﺣﻠﻮﺍﻥ ﺑﻤﺼﺮ‪.‬‬ ‫ﻭﺃﻛﺪﺕ ﺷـــﺮﻛﺔ ﻛﺎﻧـــﻮﻥ ﻋﻠﻰ ﺃﻥ ﺇﻃـــﻼﻕ ﻣﻨﺘﺠﺎﺕ‬

‫ﻣـــﻦ ﺣﻴﺚ ﺗﻘﻨﻴﺎﺗـــﻪ ﻭﺗﻄﺒﻴﻘﺎﺗﻪ ﻋﻠﻰ ﺍﻟﺴـــﻮﺍﺀ‪ّ ،‬‬ ‫ﻭﻟﻌﻠﻪ‬ ‫ﺃﻥ )ﺳﻲ ‪ ،(+١‬ﺇﻟﻰ‬ ‫ﺣﻴﻦ ﻣﺸـــﺎﻫﺪﺗﻪ ﺷـــﺨﺼﻴﴼ‪ .‬ﻛﻤﺎ ّ‬

‫ﻣﺜﺎﻟﻲ ﻋﻠﻰ ﺇﻟﺘﺰﺍﻡ ﻛﺎﻧﻮﻥ ﺗُﺠﺎﻩ ﺍﻟﺼﻨﺎﻋﺔ‪ ،‬ﻭﺃﻣﺎ ﻫﺪﻓﻨﺎ‬ ‫ﻓﻬﻮ ﺑﺎﻟﺘﺄﻛﻴﺪ ﺗﺮﺳﻴﺦ ﻣﻜﺎﻧﺔ ﻛﺎﻧﻮﻥ ﻛﻼﻋﺐ ﺃﺳﺎﺳﻲ‬ ‫ﻓﻲ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ“‪.‬‬

‫”ﺇﻣﻴﺞ ﺑﺮﺱ“ ﺍﻟﺠﺪﻳﺪﺓ ﻣﻦ ﻗﺒﻴﻞ )ﺇﻣﻴﺞ ﺑﺮﺱ ﺳـــﻲ‬

‫ﻭﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻰ ﻣﺠﻤﻮﻋﺔ )ﺳﻲ ‪ ،(+١‬ﻳﻘﻮﻝ ﻋﻠﻲ ”ﺇﻥ‬

‫ﺣﺠﺔ ﺇﺿﺎﻓﻴﺔ ﻟﻼﺳـــﺘﺜﻤﺎﺭ ﻓﻲ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻦ‬ ‫ّ‬

‫ﺃﻟﻮﺍﻥ ﻛﺎﻧﻮﻥ ﺳـــﻠﻄﺖ ﺍﻟﻀﻮﺀ ﻋﻠـــﻰ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫)ﺇﻣﻴﺞ ﺑﺮﺱ ﺳﻲ ‪ ٧٠٠٠‬ﻓﻲ ﺑﻲ( ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﺘﻲ ﺗﻮ ّﻓﺮ‬

‫‪ (+١‬ﺳﻮﻑ ﻳﻮﻓﺮ ﻟﻠﻌﻤﻼﺀ ﻓﻲ ﻗﻄﺎﻉ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺮﻗﻤﻲ‬ ‫ﺃﻋﻠﻨﺖ ﺷـــﺮﻛﺔ ﻛﺎﻧـــﻮﻥ‪ ،‬ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷـــﺮﻛﺔ ﺇﻳﺘﻜﻮ‪،‬‬

‫ﺃﺟﻞ ﺗﻌﺰﻳﺰ ﻧﻄﺎﻕ ﻣﻨﺘﺠﺎﺗﻬﻢ ﻭﺟﺎﺫﺑﻴﺘﻬﺎ ﻭﺭﺑﺤﻴﺘﻬﺎ‪.‬‬

‫ﺍﻟﻮﻛﻴـــﻞ ﺍﻟﻤﻌﺘﻤـــﺪ ﻟــــ ﻛﺎﻧـــﻮﻥ ﻟﻠﺤﻠـــﻮﻝ ﺍﻟﻤﻜﺘﺒﻴـــﺔ‬

‫ﺑﻬـــﺬﺍ ﺍﻟﺼـــﺪﺩ‪ ،‬ﻗـــﺎﻝ ﺃﻳﻤـــﻦ ﻋﻠـــﻲ‪ ،‬ﻣﺪﻳﺮ ﻓﻲ ﻗﺴـــﻢ‬

‫ﻓـــﻲ ﻣﺼﺮ‪ ،‬ﻋـــﻦ ﺇﻃـــﻼﻕ ﺗﻌﺰﻳﺰﺍﺗﻬﺎ ﺍﻟﺠﺪﻳـــﺪﺓ ﺍﻟﺘﻲ‬

‫ﺣﻠﻮﻝ ﺍﻹﻧﺘﺎﺝ ﻟﺪﻯ ﻛﺎﻧﻮﻥ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ‪” :‬ﺗﻘﻮﻡ‬

‫ﺗﻢ‬ ‫ﺗُﻀـــﺎﻑ ﺇﻟﻰ ﻣﺠﻤﻮﻋﺔ ”ﺇﻣﻴـــﺞ ﺑﺮﺱ“ ﻓﻲ ﻣﺼﺮ‪ّ .‬‬ ‫ﺇﻃـــﻼﻕ ﺍﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺿﻤﻦ ﻓﻌﺎﻟﻴﺎﺕ ”ﺃﻟﻮﺍﻥ‬

‫ﻛﺎﻧﻮﻥ ﺑﺈﻃﻼﻕ )ﺇﻣﻴﺞ ﺑﺮﺱ ﺳـــﻲ ‪ (+١‬ﻓﻲ ﺍﻟﺴـــﻮﻕ‬ ‫ﺍﻟﻤﺼﺮﻱ ﻛﻮﻧﻬﺎ ﺗﻘﻨﻴﺔ ﻓﺮﻳﺪﺓ ﻭﻣﻤﻴﺰﺓ ﺗﺴـــﺎﻋﺪ ﻋﻠﻰ‬

‫ﻛﺎﻧـــﻮﻥ“ ﺍﻟﺘﻲ ﺃﻗﻴﻤﺖ ﻓﻲ ‪ ٧‬ﻣﺎﺭﺱ ﻓﻲ ﻓﻨﺪﻕ ﺃﺑﺮﺍﺝ‬

‫ﺗﻤﻴﻴﺰ ﺍﻟﻄﺎﺑﻌﺎﺕ ﻋﻦ ﺳـــﻮﺍﻫﺎ ﻓﻲ ﺍﻷﺳـــﻮﺍﻕ ﺷـــﺪﻳﺪﺓ‬

‫ﻓﻴﺮﻣﻮﻧﺖ‪ ،‬ﻫﻴﻠﻴﻮﺑﻮﻟﻴﺲ‪ ،‬ﺑﺎﻟﻘﺎﻫﺮﺓ‪.‬‬

‫ﺍﻟﺘﻨﺎﻓـــﺲ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﺗﻌﺰﻳـــﺰ ﺇﻣﻜﺎﻧﻴﺎﺗﻬﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻣﻦ‬

‫ﺟﻮﺩﺓ ﻓﺎﺋﻘﺔ ﺑﺴـــﺮﻋﺔ ﻃﺒﺎﻋـــﺔ ﺛﺎﺑﺘﺔ ﺗﺒﻠﻎ ‪ ٧٠‬ﺻﻔﺤﺔ‬ ‫ﺑﺎﻟﺪﻗﻴﻘـــﺔ‪ ،‬ﻭﻣﺎ ﻳﻮﺍﺯﻱ ‪ ٣٠٠‬ﻏﺮﺍﻡ ﺑﺎﻟﻤﺘﺮ ﺍﻟﻤﺮّﺑﻊ ﻋﻠﻰ‬ ‫ﻣﺠﻤﻮﻋـــﺔ ﻣﺨﺘﻠﻔﺔ ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﻭﺍﻟﻮﺳـــﺎﺋﻂ‪ ،‬ﻛﻤﺎ ﺃ ّﻧﻬﺎ‬ ‫ﺗﺘﻤﺘﻊ ﺑﻤﻜﺎﻧﺔ ﻣﻤﺘـــﺎﺯﺓ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬ ‫ﺍﻟﻤﻠﻮﻧﺔ“‪ ،‬ﻋﻠﻰ ﺣﺪ ﻭﺻﻔﻪ‪.‬‬

‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪» :‬ﺟﺎﺱ ﻟﻸﻗﻤﺸﺔ« ّ‬ ‫ﺗﻨﻈﻢ ﻣﻌﺮﺿﴼ ﻓﺮﻳﺪﴽ ﻋﻦ ﺍﻷﻗﻤﺸﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ‬ ‫ﻣﻌﺮﺽ ”ﻓﻦ ﺍﻷﻗﻤﺸﺔ“ ﻳﻘﺎﻡ ﻓـﻲ ﺍﻟﺼﺎﻟـﺔ ﺍﻟﻌﺎﻟﻤﻴـﺔ ﺑﻤﺪﻳﻨـﺔ ﺟـﺪﺓ‬ ‫ﻋﻤﻼﺋﻨﺎ ﺑﺰﻳﺎﺭﺗﻨﺎ ﻭﻓﻘﴼ ﻟﻤﻮﺍﻋﻴﺪ ﻣﺴﺒﻘﺔ“‪.‬‬ ‫ﻭﺗﻀﻴـــﻒ‪” :‬ﻳﻤﺜـــﻞ ﺍﻟﻤﻌﺮﺽ ﻓﺮﺻﺔ ﺟﻴـــﺪﺓ ﻟﻌﺮﺽ‬ ‫ً‬ ‫ﻣﺬﻫـــﻼ‬ ‫ﻭﺗﺮﻭﻳـــﺞ ﻣﻨﺘﺠﺎﺗﻨـــﺎ‪ ،‬ﻭﻛﺎﻥ ﺍﻹﻗﺒـــﺎﻝ ﻋﻠﻴـــﻪ‬ ‫ﻟﻠﻐﺎﻳﺔ‪ .‬ﻭﻣﻦ ﺣﻴﺚ ﺍﻟﻤﺒﻴﻌﺎﺕ‪ ،‬ﻧﺤﻦ ﺳـــﻌﺪﺍﺀ ﺟﺪﴽ ﺑﻤﺎ‬ ‫ﺗﺤﻘﻖ ﻣﻨـــﻢ ﻧﺘﺎﺋﺞ ﻭﻗﺪ ﺗﻠﻘﻴﻨـــﺎ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻄﻠﺒﺎﺕ‬ ‫ﻋﻠﻰ ﻣﻨﺘﺠﺎﺗﻨﺎ ﺫﺍﺕ ﺍﻷﻗﻤﺸﺔ ﺍﻟﻤﺸﺨﺼﺔ“‪.‬‬ ‫ﻭﺃﻛـــﺪﺕ ﺗﻮﺵ‪-‬ﺟﻤﺠﻮﻡ ﻋﻠﻰ ﺃﻥ ﻓﻦ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ‬ ‫ﺍﻷﻗﻤﺸـــﺔ ﻳﻌﺪ ﻣﻦ ﺍﻟﻔﻨﻮﻥ ﺍﻹﺑﺪﺍﻋﻴـــﺔ ﺍﻟﻤﺘﻤﻴﺰﺓ ﻓﻲ‬ ‫ﺍﻟﻌﺎﻟﻢ‪ ،‬ﻭﺑﺄﻥ ﺛﻤﺔ ﻣـــﺪﺍﺭﺱ ﻭﺃﻛﺎﺩﻳﻤﻴﺎﺕ ﺗﺪ ّﺭﺱ ﻫﺬﺍ‬ ‫ﺍﻟﻨﻮﻉ‪.‬‬

‫ُﻳﺬﻛـــﺮ ﺃﻥ ﺇﺳـــﺘﻮﺩﻳﻮ ﺟـــﺎﺱ ﻟﻸﻗﻤﺸـــﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ‪،‬‬ ‫ﺍﻟﻤﻌﺮﻭﻑ ﺳـــﺎﺑﻘﴼ ﺑـ ”ﺁﻥ ﻣﻴﺮﻳﺪﻳﺚ“‪ ،‬ﺗﺄﺳﺲ ﻓﻲ ﻋﺎﻡ‬

‫ﺃﺑﺮﻳﻞ ﺗﻮﺵ‪-‬ﺟﻤﺠﻮﻡ )ﻳﻤﻴﻨﴼ(‬

‫‪ME Printer April 2009‬‬

‫ﻣﻊ ﺳﺎﻣﻴﺔ‬

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‫ّ‬ ‫ﻧﻈﻢ ﺇﺳـــﺘﻮﺩﻳﻮ ﺟـــﺎﺱ ﻟﻸﻗﻤﺸـــﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ‪ ،‬ﻭﻫﻲ‬

‫ﻓـــﻲ ﺟﺪﺓ‪ ،‬ﺍﻷﻣﻴـــﺮﺓ ﺻﻴﺘـــﺔ ﺑﻨﺖ ﻋﺒـــﺪ ﺍﷲ ﺑﻦ ﻋﺒﺪ‬

‫ﺷﺮﻛﺔ ﻣﺘﺨﺼﺼﺔ ﺑﺎﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻋﻠﻰ ﺍﻷﻗﻤﺸﺔ‪،‬‬

‫ﺍﻟﻌﺰﻳﺰ ﺁﻝ ﺳﻌﻮﺩ‪.‬‬

‫ﻭﻣﻘﺮﻫﺎ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‪ ،‬ﻣﻌﺮﺿﴼ ﻓﺮﻳـــﺪﴽ ﻣﻦ ﻧﻮﻋﻪ ﺣﻤﻞ‬

‫ﻭﻓـــﻲ ﺣﺪﻳﺚ ﻣـــﻊ ﻣﺠﻠﺘﻨـــﺎ‪ ،‬ﻗﺎﻟـــﺖ ﺃﺑﺮﻳـــﻞ ﺗﻮﺵ‪-‬‬

‫ﻋﻨﻮﺍﻥ ”ﻓﻦ ﺍﻷﻗﻤﺸـــﺔ“‪ .‬ﻭﺿﻢ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺬﻱ ﺃﻗﻴﻢ‬

‫ﺟﻤﺠـــﻮﻡ‪ ،‬ﻣﺪﻳـــﺮﺓ ﺍﻟﻌﻤﻠﻴـــﺎﺕ ﻓـــﻲ ﺇﺳـــﺘﻮﺩﻳﻮ ﺟﺎﺱ‬

‫ﻓﻲ ﻣﺪﻳﻨﺔ ﺟﺪﺓ‪ ،‬ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣـــﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ‬

‫ﻟﻸﻗﻤﺸـــﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ‪” :‬ﻳﻌﺪ ﻫـــﺬﺍ ﺛﺎﻧﻲ ﺣﺪﺙ ﻧﻘﻮﻡ‬

‫ﻣﻦ ﻗﺒﻴـــﻞ ﺍﻷﺭﺍﺋﻚ ﻭﺍﻟﺴـــﺘﺎﺋﺮ ﻭﺍﻟﻤﻌﻠﻘﺎﺕ ﺍﻟﻀﺨﻤﺔ‬

‫ﺑﺘﻨﻈﻴﻤﻪ ﻓـــﻲ ﺍﻟﺼﺎﻟﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ‪ ،‬ﻭﺑـــﺎﺕ ﺗﻨﻈﻴﻤﻪ ﺃﻣﺮﴽ‬

‫ﻋﻠﻰ ﺍﻟﺠـــﺪﺭﺍﻥ‪ .‬ﻭﺇﻓﺘﺘﺤـــﺖ ﺍﻟﺤﺪﺙ ﺍﻟﺬﻱ ﺇﺳـــﺘﻤﺮ‬

‫ﻓﻲ ﻏﺎﻳﺔ ﺍﻷﻫﻤﻴﺔ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻨﺎ ﻻﺳـــﻴﻤﺎ ﻭﺃﻥ ﻭﺭﺷﺔ‬

‫ﻟﻌﺸﺮﺓ ﺃﻳﺎﻡ ﻭﺃﻗﻴﻢ ﻓﻲ ﺍﻟﺼﺎﻟﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺑﺤﻲ ﺍﻟﺤﻤﺮﺍﺀ‬

‫ﺍﻟﻌﻤـــﻞ ﺍﻟﺘﺎﺑﻌﺔ ﻟﻨﺎ ﻏﻴﺮ ﻣﻔﺘﻮﺣﺔ ﻟﻌﺎﻣﺔ ﺍﻟﻨﺎﺱ‪ ،‬ﻭﻳﻘﻮﻡ‬

‫‪ ،٢٠٠٢‬ﻭﻫﻮ ﻳﻌﺪ ﺃﻭﻝ ﺷـــﺮﻛﺔ ﻣﺘﺨﺼﺼﺔ ﻣﻦ ﻧﻮﻋﻬﺎ‬ ‫ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪.‬‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪ :‬ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺗﻨﺘﺨﺐ ﺃﻋﻀﺎﺀ ﻟﺠﻨﺘﻬﺎ ﺍﻟﺘﻨﻔﻴﺬﻳﺔ‬ ‫ﺗﻀﻤﻨﺖ ﺍﻹﻧﺘﺨﺎﺑﺎﺕ ﺍﻟﺘﻲ ﻋﻘﺪﺕ ﻓﻲ ﻣﻘﺮ ﻏﺮﻓﺔ ﺗﺠﺎﺭﺓ ﻭﺻﻨﺎﻋﺔ ﺩﺑﻲ‪ ،‬ﺇﻧﺘﺨﺎﺏ ﺃﻋﻀﺎﺀ ُﺟﺪﺩ‬ ‫ﻓﻲ ﺇﻃـــﺎﺭ ﺟﻬﻮﺩﻫﺎ ﻟﺪﻋﻢ ﻭﺣﻤﺎﻳـــﺔ ﻣﺼﺎﻟﺢ ﻣﺠﺘﻤﻊ‬ ‫ﺍﻷﻋﻤﺎﻝ ﻓﻲ ﺩﺑﻲ‪ ،‬ﺍﺳﺘﻀﺎﻓﺖ ﻏﺮﻓﺔ ﺗﺠﺎﺭﺓ ﻭﺻﻨﺎﻋﺔ‬ ‫ﺩﺑـــﻲ ﻣﺆﺧﺮﴽ ﻓﻲ ﻣﻘﺮﻫﺎ ﺇﺟﺘﻤـــﺎﻉ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﻨﺸـــﺮ ﺍﻟﺘﻲ ﺗﻌﻤﻞ ﺗﺤﺖ ﻣﻈﻠـــﺔ ﺍﻟﻐﺮﻓﺔ ﻻﻧﺘﺨﺎﺏ‬ ‫ﺃﻋﻀﺎﺀ ﺍﻟﻠﺠﻨﺔ ﺍﻟﺘﻨﻔﻴﺬﻳﺔ ﻟﻠﻤﺠﻤﻮﻋﺔ‪.‬‬ ‫ﻭﻗـــﺪ ﺃﺷـــﺮﻑ ﻋﺘﻴـــﻖ ﻧﺼﻴـــﺐ ﺟﻤﻌـــﺔ‪ ،‬ﻣﺪﻳـــﺮ ﺇﺩﺍﺭﺓ‬ ‫ﺍﻟﻌﻀﻮﻳﺔ ﻭﺍﻟﺘﻮﺛﻴﻖ ﻓﻲ ﻏﺮﻓﺔ ﺩﺑﻲ ﻋﻠﻰ ﺍﻹﻧﺘﺨﺎﺑﺎﺕ‬ ‫ﺍﻟﺮﺍﺑﻌـــﺔ ﺍﻟﺘـــﻲ ﺗﻘﺎﻡ ﻣﻨـــﺬ ﺗﺄﺳـــﻴﺲ ﺍﻟﻤﺠﻤﻮﻋﺔ ﻗﺒﻞ‬ ‫ﺣﻮﺍﻟﻲ ﺳـــﺒﻊ ﺳـــﻨﻮﺍﺕ‪ ،‬ﻭﺣﻀﺮ ﺍﻟﻠﻘﺎﺀ ﺃﺣﻤﺪ ﺍﻟﺸـــﻴﺦ‪،‬‬ ‫ﺭﺋﻴـــﺲ ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ‪ ،‬ﻭﻃـــﺎﺭﻕ‬ ‫ﺟﻮﻫﺮﺟﻲ‪ ،‬ﻧﺎﺋﺐ ﺭﺋﻴﺲ ﺍﻟﻤﺠﻤﻮﻋﺔ‪ ،‬ﻭﺳﻴﺒﺎﺳـــﺘﻴﺎﻥ‬ ‫ﻟﻮﻧﺚ‪ ،‬ﺍﻷﻣﻴﻦ ﺍﻟﻌﺎﻡ ﻟﻠﻤﺠﻤﻮﻋﺔ‪.‬‬ ‫ﻭﺭﺣﺐ ﻋﺘﻴﻖ ﺑﺎﻟﺤﻀﻮﺭ‪ ،‬ﺷـــﺎﻛﺮﴽ ﺍﻟﻠﺠﻨـــﺔ ﺍﻟﺘﻨﻔﻴﺬﻳﺔ‬ ‫ّ‬

‫ﺍﻟﺤﺎﻟﻴـــﺔ ﻟﻠﻤﺠﻤﻮﻋـــﺔ ﻋﻠﻰ ﺍﻟﻌﻤﻞ ﺍﻟﺠﻴـــﺪ ﻭﺍﻟﺠﻬﻮﺩ‬ ‫ﺍﻟﻤﺘﻤﻴﺰﺓ ﺍﻟﺘـــﻲ ﺑﺬﻟﺘﻬﺎ ﻟﻺﺭﺗﻘﺎﺀ ﺑﻌﻤـــﻞ ﺍﻟﻤﺠﻤﻮﻋﺔ‬ ‫ﻭﺫﻟﻚ ﻋﺒﺮ ﺇﻋﺘﻤﺎﺩ ﺃﺣﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺔ ﻓﻲ‬ ‫ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‪.‬‬ ‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﺇﻥ ﺍﻟﻤﻜﺎﻧﺔ ﺍﻟﻌﺎﻟﻴـــﺔ ﺍﻟﺘﻲ ﻭﺻﻠﺖ‬ ‫ﻭﺃﺿـــﺎﻑ‬ ‫ﺇﻟﻴﻬﺎ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﺗﺴﺮﻧﺎ‪ ،‬ﻭﻣﺎ ﺇﻃﻼﻕ‬ ‫ﺍﻟﻤﺠﻤﻮﻋـــﺔ ﻟﺠﺎﺋﺰﺓ ﺩﺑـــﻲ ﻟﻠﻄﺒﺎﻋـــﺔ ﺇﻻ ٌ‬ ‫ﺩﻟﻴﻞ ﻋﻠﻰ‬ ‫ﺗﻮﺍﺟﺪﻫﺎ ﺍﻟﻔﻌﺎﻝ ﻓﻲ ﺍﻷﺳـــﻮﺍﻕ ﺍﻟﻤﺤﻠ ّﻴﺔ ﻭﺍﻹﻗﻠﻴﻤﻴﺔ‪،‬‬ ‫ﻭﻫﻮ ﻧﻔﺲ ﺍﻟﻬﺪﻑ ﺍﻟﺬﻱ ﻧﺴـــﻌﻰ ﺇﻟﻴﻪ ﻓﻲ ﻏﺮﻓﺔ ﺩﺑﻲ‬

‫ﺣﻴـــﺚ ﻧﻄﻤﺢ ﻟﺘﻌﺰﻳﺰ ﺣﻀﻮﺭﻧـــﺎ ﺿﻤﻦ ﻗﺎﺋﻤﺔ ﺃﻓﻀﻞ‬

‫ﻋﺒﺮ ﺗﻄﺒﻴﻘﻬﺎ ﻟﻠﻤﻌﺎﻳﻴﺮ ﺍﻟﻤﻌﺘﻤﺪﺓ‪.‬‬

‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ ﺍﻟﻰ ﺍﻟﻴﻤﻴﻦ‪:‬‬

‫ﻏﺮﻑ ﺍﻟﺘﺠﺎﺭﺓ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‪ ،‬ﻭﻫﺬﺍ ﻻ ﻳﺘﺤﻘﻖ ﺇﻻ ﺑﺪﻋﻢ‬

‫ﻭﺑﻌﺪ ﺇﻋﻼﻥ ﻧﺘﺎﺋﺞ ﺍﻻﻧﺘﺨﺎﺑﺎﺕ‪ ،‬ﺍﺣﺘﻔﻆ ﺃﺣﻤﺪ ﺍﻟﺸـــﻴﺦ‬

‫ﺃﺣﻤﺪ ﺍﻟﺸﻴﺦ‪ ،‬ﺭﺋﻴﺲ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﺠﻤﻮﻋـــﺎﺕ ﺍﻷﻋﻤـــﺎﻝ ﺍﻟﺘﺎﺑﻌـــﺔ ﻟﻨﺎ ﻣﺜـــﻞ ﻣﺠﻤﻮﻋﺔ‬

‫ﻭﻃـــﺎﺭﻕ ﺟﻮﻫﺮﺟﻲ ﻭﺳﻴﺒﺎﺳـــﺘﻴﺎﻥ ﻟﻮﻧﺚ ﺑﻤﻨﺎﺻﺒﻬﻢ‬

‫ﻋﻤﻞ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ“‪.‬‬

‫ﺍﻟﺴﺎﺑﻘﺔ‪ ،‬ﺑﻴﻨﻤﺎ ﺷﻤﻠﺖ ﺃﺳﻤﺎﺀ ﺃﻋﻀﺎﺀ ﺍﻟﻠﺠﻨﺔ ﺍﻟﺘﻨﻔﻴﺬﻳﺔ‬

‫ﻭﺑﺪﻭﺭﻩ ﺷﻜﺮ ﺃﺣﻤﺪ ﺍﻟﺸﻴﺦ ﺃﻋﻀﺎﺀ ﺍﻟﻤﺠﻤﻮﻋﺔ ﻋﻠﻰ‬ ‫ﺍﻟﺜﻘﺔ ﺍﻟﺘـــﻲ ﻣﻨﺤﻮﻫﺎ ﻟﻠﺠﻨﺔ ﺍﻟﺘﻨﻔﻴﺬﻳـــﺔ ﻟﻠﻤﺠﻤﻮﻋﺔ‬

‫ﻛﻞ ﻣﻦ ﻣﺎﺯﻥ ﺍﻟﻄﻴﺒﻲ ﻭﻣﺎﺯﻥ ﺣﺎﺝ ﻭﻣﺤﻤﺪ‬ ‫ﺍﻟﻤﻨﺘﺨﺒﺔ ٍ‬ ‫ﺍﻟﺸـــﻴﺮﺍﻭﻱ ﻭﻣﺎﺭﻛـــﻮﺱ ﺩﻭ ﻭﺭﺍﻛﻴﺶ ﺑـــﻮﺭﻱ ﻭﺑﻼﻝ‬

‫ﻃـــﻮﺍﻝ ﺍﻟﺴـــﻨﺘﻴﻦ ﺍﻟﻤﺎﺿﻴﺘﻴـــﻦ‪ ،‬ﻣﻌﺘﺒـــﺮﴽ ﺍﻥ ﺍﻹﻧﺠﺎﺯ‬

‫ﺣﻤﺎﺩﺓ ﻭﺳﺎﺳﻴﺪﻫﺮﺍﻥ ﻭﻓﻴﺼﻞ ﺑﻦ ﺣﻴﺪﺭ‪.‬‬

‫ﻭﺍﻟﻨﺸﺮ؛ ﻋﺘﻴﻖ ﻧﺼﻴﺐ ﺟﻤﻌﺔ‪ ،‬ﻣﺪﻳﺮ‬ ‫ﺇﺩﺍﺭﺓ ﺍﻟﻌﻀﻮﻳﺔ ﻭﺍﻟﺘﻮﺛﻴﻖ ﻓﻲ ﻏﺮﻓﺔ‬ ‫ﺗﺠﺎﺭﺓ ﻭﺻﻨﺎﻋﺔ ﺩﺑﻲ؛ ﻃﺎﺭﻕ ﺟﻮﻫﺮﺟﻲ‪،‬‬ ‫ﻧﺎﺋﺐ ﺭﺋﻴﺲ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ؛‬ ‫ﻭﺳﻴﺒﺎﺳﺘﻴﺎﻥ ﻟﻮﻧﺚ ﺍﻷﻣﻴﻦ ﺍﻟﻌﺎﻡ‬ ‫ﻟﻠﻤﺠﻤﻮﻋﺔ ﺧﻼﻝ ﺍﻻﺟﺘﻤﺎﻉ‪.‬‬

‫ﺍﻷﺑـــﺮﺯ ﻟﻠﻤﺠﻤﻮﻋﺔ ﻳﺘﻤﺜـــﻞ ﺑﺠﺎﺋﺰﺓ ﺩﺑـــﻲ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺘـــﻲ ﻧﻘﻠﺖ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﺇﻟـــﻰ ﺍﻟﻌﺎﻟﻤﻴﺔ‬

‫ﺗﺴﺠﻞ ﺛﺎﻧﻲ ﺇﺳﺘﺜﻤﺎﺭ ﻟﻬﺎ ﺑﻤﺎﻛﻴﻨﺔ ﻫﻴﺪﻟﺒﺮﺝ‬ ‫ﻟﺒﻨﺎﻥ‪ :‬ﻓﺎﺭﺗﺎﻥ ﻟﻠﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ّ‬ ‫”ﺳﻲ ﺩﻱ ‪“١٠٢‬‬ ‫ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺳﺘﻌﻤﻞ ﻋﻠﻰ ﻣﻀﺎﻋﻔﺔ ﺇﻧﺘﺎﺝ ﺍﻟﻤﻄﺒﻌﺔ ﻭﺳﺘُﺴﺨﺪﻡ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﻭﺍﻟﻤﺠﻼﺕ‬ ‫ﺇﺳﺘﺜﻤﺮﺕ ﺷـــﺮﻛﺔ ﻓﺎﺭﺗﺎﻥ ﻟﻠﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﺆﺧﺮﴽ‬

‫”ﻓﺎﺭﺗـــﺎﻥ ﻓﻮﺗﻮﺟﺮﺍﻓﻴـــﻮﺭ“‪ ،‬ﻭﺗﻤﻜﻨـــﺖ ﻣﻨـــﺬ ﺍﻟﺤﻴـــﻦ‬

‫ﺑﻤﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ )ﺳﻲ ﺩﻱ ‪ (١٠٢‬ﺫﺍﺕ ﺍﻷﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ‬

‫ﻣـــﻦ ﺗﻮﺳـــﻴﻊ ﺭﻗﻌـــﺔ ﺃﻋﻤﺎﻟﻬﺎ ﻟﻜﻲ ﺗﺘﻤﻜﻦ ﻣﻦ ﺳـــﺪ‬

‫ﺧـــﺺ ﺑﻪ ﻣﺠﻠﺘﻨﺎ‪،‬‬ ‫ﻣﻦ ﻫﻴﺪﻟﺒـــﺮﺝ‪ .‬ﻭﻓﻲ ﺗﺼﺮﻳﺢ ﻟﻪ‬ ‫ّ‬ ‫ّ‬ ‫ﻋﻠﻖ ﺟﻴﺮﺍﺭﺩ ﺩﻳﺮ‪-‬ﻧﻴﻘﻮﻏﻮﺳﻴﺎﻥ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ »ﻓﺎﺭﺗﺎﻥ‬

‫ﺇﺣﺘﻴﺎﺟﺎﺕ ﻓﻨﺎﻧﻲ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻭﺍﻟﻨﺎﺷـــﺮﻳﻦ ﻭﺍﻟﻄﺒﺎﻋﻴﻦ‬ ‫ﻋﻠـــﻰ ﺧﺪﻣـــﺎﺕ ﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋـــﻲ‪ .‬ﻭﺗﺘﺨﺼﺺ‬

‫”ﺗﻌﺪ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺛﺎﻧﻲ ﺇﺳـــﺘﺜﻤﺎﺭ ﻟﻨﺎ ﺑﻤﺎﻛﻴﻨﺔ )ﺳﻲ‬

‫ﺍﻟﺘﻜﻠﻔﺔ ﺍﻟﻤﺠﺪﻳﺔ ﺿﻤﻦ ﻣﺠﺎﻝ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ‬

‫ﺩﻱ ‪ ،(١٠٢‬ﺣﻴﺚ ﻗﻤﻨﺎ ﺑﺸـــﺮﺍﺀ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻷﻭﻟﻰ ﻗﺒﻞ‬

‫ﻣـــﻦ ﻗﺒﻴـــﻞ ﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﻀﻮﺋـــﻲ ﻭﻣﻌﺎﻟﺠـــﺔ ﺍﻷﻟﻮﺍﺡ‬

‫ﻋﺎﻣﻴﻦ ﻭﺫﻟﻚ ﺗﺰﺍﻣﻨﴼ ﻣﻊ ﺇﻃﻼﻕ ﺃﻋﻤﺎﻝ ﺷﺮﻛﺔ ﻓﺎﺭﺗﺎﻥ‬

‫ﻭﺍﻷﻓﻼﻡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻣﺎ ﺷﺎﻛﻞ ﺫﻟﻚ‪.‬‬

‫ﻟﻠﺤﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ .‬ﺳﻨﺴـــﺘﺨﺪﻡ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﺠﺪﻳﺪﺓ‬

‫ﻭﻓـــﻲ ﻋـــﺎﻡ ‪ ،٢٠٠٧‬ﺃﻃﻠﻘـــﺖ ﺷـــﺮﻛﺔ ﻓﺎﺭﺗﺎﻥ ﺷـــﺮﻛﺔ‬

‫ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﻭﺍﻟﻤﺠﻼﺕ‪ ،‬ﻛﻤﺎ ﺳـــﻨﻮﻇﻔﻬﺎ ﻓﻲ‬

‫ﺷـــﻘﻴﻘﺔ ﻣﺘﺨﺼﺼـــﺔ ﺑﺘﻘﺪﻳـــﻢ ﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﻣﻬـــﺎﻡ ﻃﺒﺎﻋﺔ ﺍﻟﺘﻐﻠﻴـــﻒ‪ .‬ﻭﺑﺈﻗﺘﻨﺎﺋﻨﺎ ﻟﻬـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‪،‬‬

‫ﺗﺤـــﺖ ﺇﺳـــﻢ ”ﻓﺎﺭﺗﺎﻥ ﻟﻠﺤﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﻴـــﺔ“‪ .‬ﻭﺗﻀﻢ‬

‫ﺳﺘﺮﺗﻔﻊ ﻗﺪﺭﺗﻨﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺑﻤﻘﺪﺍﺭ ﺍﻟﻀﻌﻒ“‪.‬‬

‫ﺍﻟﺸﺮﻛﺔ ﻓﻲ ﻣﺮﺍﻓﻘﻬﺎ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺳﻠﺴﻠﺔ ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺗﺤﺘـــﻞ ﺩﻭﺭ ﺍﻟﻨﺸـــﺮ ﻣـــﺎ ﻧﺴـــﺒﺘﻪ ‪٪٣٠‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﻭﻣﻨﻬﺎ‪ :‬ﻣﺎﻛﻴﻨﺘﻲ )ﺳـــﻲ ﺩﻱ ‪ (١٠٢‬ﺑﺄﺭﺑﻌﺔ‬

‫ﻣـــﻦ ﻗﺎﺋﻤﺔ ﻋﻤﻼﺋﻨـــﺎ‪ .‬ﻛﻤﺎ ﻧﻌﻤـــﻞ ﻟﺼﺎﻟﺢ ﺃﺻﺤﺎﺏ‬

‫ﺃﻟـــﻮﺍﻥ‪ ،‬ﻣﺎﻛﻴﻨـــﺔ )ﺑـــﻲ ﺃﻡ ‪ ،(٤-٥٢‬ﻣﺎﻛﻴﻨـــﺔ )ﺑـــﻮﻻﺭ‬

‫ﺍﻟﻤﺠﻼﺕ ﻭﺗﺸﻜﻴﻠﺔ ﺃﺧﺮﻯ ﻣﻦ ﺍﻟﻌﻤﻼﺀ‪ .‬ﻭﺑﺎﻹﺿﺎﻓﺔ‬

‫‪ ١١٥‬ﺃﻛـــﺲ( ﻭﻣﺎﻛﻴﻨـــﺔ )ﻛـــﻲ ﺃﺗـــﺶ ‪ .(٧٨‬ﺇﺿﺎﻓـــﺔ‬

‫ﻧﻘﺪﻡ ﺧﺪﻣﺎﺗﻨﺎ ﺍﻟﻰ ﻋﻤﻼﺀ ﻓﻲ‬ ‫ﺍﻟﻰ ﺍﻟﺴـــﻮﻕ ﺍﻟﻠﺒﻨﺎﻧﻲ‪ّ ،‬‬

‫ﻟﺬﻟﻚ‪ ،‬ﺗﻤﻠﻚ ﺍﻟﺸـــﺮﻛﺔ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﻣﻌﺪﺍﺕ‬

‫ﺃﻭﺭﻭﺑﺎ ﻭﺩﺑﻲ ﻭﺑﻌﺾ ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ“‪.‬‬

‫ﺍﻟﺘﺸـــﻄﻴﺐ ﻛﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﺘﺠﻠﻴﺪ ﺍﻟﻔﺎﺧـــﺮ ﻭﻣﺎﻛﻴﻨﺎﺕ‬

‫ﺗﺄﺳﺴـــﺖ ﺷـــﺮﻛﺔ ﻓﺎﺭﺗـــﺎﻥ ﻓﻲ ﻋـــﺎﻡ ‪ ١٩٦٢‬ﺑﺈﺳـــﻢ‬

‫ﺍﻟﺘﺨﺮﻳﻢ‪.‬‬

‫‪ME Printer April 2009‬‬

‫ﻟﻠﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ« ﻋﻠﻰ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺍﻷﺧﻴﺮ ﻗﺎﺋ ً‬ ‫ﻼ‪:‬‬

‫ﺍﻟﺸﺮﻛﺔ ﺑﺘﻮﻓﻴﺮ ﺳﻠﺴﻠﺔ ﻣﻦ ﺍﻟﺤﻠﻮﻝ ﺍﻹﺑﺘﻜﺎﺭﻳﺔ ﺫﺍﺕ‬

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‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪” :‬ﺁﻱ‪-‬ﻣﻴﺪﻳﺎ“ ﺗﻄﻠﻖ ﺇﺻﺪﺍﺭﺍﺕ ﻣﺘﻌﺪﺩﺓ ﺍﻟﻤﻨﺼﺎﺕ ﺑﺎﻹﻋﺘﻤﺎﺩ‬ ‫ﻋﻠﻰ ﺗﻘﻨﻴﺎﺕ ﺍﻟﻨﺸﺮ ﺍﻟﺤﻲ ﻣﻦ ”ﻧﻮﻟﻴﺪﺝ ﻓﻴﻮ“‬ ‫ﺍﻹﺻﺪﺍﺭﺍﺕ ﺗﺸﺘﻤﻞ ﻋﻠﻰ ﺻﺤﻴﻔﺔ ﺍﻟﺮﺅﻳﺎ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ ﻭﻣﻮﻗﻊ ﻳﺒﺚ ﺍﻷﺧﺒﺎﺭ ﺍﻟﻌﺎﺟﻠﺔ‬ ‫ﺃﻃﻠﻘـــﺖ ﺷـــﺮﻛﺔ ”ﺁﻱ ﻣﻴﺪﻳـــﺎ“‪ ،‬ﺍﻟﺘـــﻲ ﺗﻨﺘﻤـــﻲ ﺇﻟـــﻰ‬

‫ﺗﺘﻮﺍﺻﻞ ﻏﺮﻓﺘﻲ ﺍﻻﺧﺒـــﺎﺭ‪ ،‬ﺍﻟﻠﺘﺎﻥ ﺗﻘﻌﺎﻥ ﻓﻲ ﺃﺑﻮﻇﺒﻲ‬

‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﺗﻌﺪ ﺍﻟﺨﺒﺮﺓ ﺍﻟﻮﺍﺳـــﻌﺔ ﻭﺍﻟﻜﺒﻴﺮﺓ ﻋﻠﻰ ﺻﻌﻴﺪ‬

‫ﺷـــﺮﻛﺔ ﺩﺍﺱ ﺍﻟﻘﺎﺑﻀﺔ‪ ،‬ﺇﺻﺪﺍﺭﺍﺕ ﻣﺘﻌﺪﺩﺓ ﺍﻟﻤﻨﺼﺎﺕ‪،‬‬

‫ﻭﺩﺑـــﻲ‪ ،‬ﻋﺒﺮ ﺭﺍﺑـــﻂ ﺁﻣﻦ ﻋﻠﻰ ﺍﻻﻧﺘﺮﻧﺖ ﻓﺘﺸـــﻜﻼﻥ‬

‫ﺍﻟﻨﺸﺮ ﺍﻟﻤﺘﻌﺪﺩ ﻣﻦ ﻗﺒﻞ ﺇﺩﺍﺭﺓ ”ﺁﻱ‪-‬ﻣﻴﺪﻳﺎ“ ﻭﻓﺮﻳﻘﻬﺎ‬

‫ﻭﺗﺸـــﻤﻞ ﺻﺤﻴﻔـــﺔ ﺍﻗﺘﺼﺎﺩﻳـــﺔ ﺗﺼﺪﺭ ﻳﻮﻣﻴـــﴼ ﺑﺎﻟﻠﻐﺔ‬

‫ﻋﻤﻠﻴﴼ ﻏﺮﻓﺔ ﺃﻧﺒﺎﺀ ﻭﺍﺣﺪﺓ‪ ،‬ﻭﻗﺪ ﺻﻤﻤﺖ ﻏﺮﻓﺘﻲ ﺍﻷﺧﺒﺎﺭ‬

‫ﺍﻟﺘﺤﺮﻳـــﺮﻱ‪ ،‬ﻫﻲ ﺍﻟﻌﺎﻣﻞ ﺍﻻﺑﺮﺯ ﻭﺍﻻﺳﺎﺳـــﻲ ﻟﻨﺠﺎﺡ‬

‫ﺍﻟﻌﺮﺑﻴـــﺔ ﻭﺗﺤﻤـــﻞ ﻋﻨـــﻮﺍﻥ ”ﺍﻟﺮﺅﻳـــﺎ ﺍﻹﻗﺘﺼﺎﺩﻳـــﺔ“‪،‬‬

‫ﻣﻦ ﻗﺒﻞ ﻣﻬﻨﺪﺳﻲ ”ﻧﻮﻟﻴﺪﺝ ﻓﻴﻮ“ ﻟﺘﺘﺄﻗﻠﻢ ﻣﻊ ﻃﺮﻳﻘﺔ‬

‫ﻫﺬﺍ ﺍﻟﻤﺸـــﺮﻭﻉ‪ ،‬ﻭﻫـــﺬﺍ ﻣﺎ ﺟﻌﻞ ﻋﻤﻠﻴـــﺔ ﺍﻟﺘﻐﻴﻴﺮ ﻓﻲ‬

‫ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟﻰ ﻣﻮﻗﻊ ﻳﺒﺚ ﺍﻷﺧﺒﺎﺭ ﺍﻟﻌﺎﺟﻠﺔ )‪www.‬‬

‫ﻋﻤﻞ ﻏﺮﻑ ﺍﻷﺧﺒﺎﺭ ﺍﻟﻤﺘﻘﺎﺭﺑﺔ‪ .‬ﻛﻤﺎ ﺯ ّﻭﺩﺕ ﺍﻟﺸـــﺮﻛﺔ‬ ‫ﺍﻟﻤﺼﻨﻌﺔ ﺑﺮﻧﺎﻣﺠﴼ ﺷـــﺎﻣ ً‬ ‫ﻼ ﻟﻠﻨﺸـــﺮ ﺍﻟﻤﺘﻌﺪﺩ ﺍﻟﻮﺳﺎﺋﻂ‬

‫ﺍﺩﺍﺭﺓ ﺍﻟﺘﺤﺮﻳﺮ ﺑﻐﺎﻳﺔ ﺍﻟﺴـــﻬﻮﻟﺔ‪ .‬ﻭﺭﻏﻢ ﺍﻻﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ‬ ‫ﻭﺍﻧﻌﻜﺎﺳـــﺎﺗﻬﺎ‪ ،‬ﻓﻘـــﺪ ﻛﺎﻥ ﺍﻟﺘﺨﻄﻴـــﻂ ﻟﻠﻨﺠﺎﺡ ﺍﻟﻤﺎﻟﻲ‬

‫ﺍﻟﺤﻲ ﻣﻦ ”ﻧﻮﻟﻴﺪﺝ ﻓﻴﻮ“‪.‬‬ ‫ﺍﻟﻨﺸﺮ ّ‬

‫ﻭﻟﻸﺭﺷـــﻴﻒ‪ ،‬ﻭﻟﻨﺸـــﺮ ﺍﻻﺧﺒـــﺎﺭ ﺍﻟﻌﺎﺟﻠﺔ ﻋﻠـــﻰ ﺍﻟﻮﺭﻕ‬

‫ﻣﻤﻜﻨﴼ ﺑﻔﻀﻞ ﺍﺩﺧﺎﻝ ﺗﻘﻨﻴﺎﺕ ﺍﻟﻨﺸﺮ ﺍﻟﺠﺪﻳﺪﺓ“‪.‬‬

‫ﻭﻭﻭﻓﻘﴼ ﻟــ »ﻧﻮﻟﻴﺪﺝ ﻓﻴﻮ«‪ ،‬ﺇﺳﺘﻐﺮﻕ ﻫﺬﺍ ﺍﻟﻤﺸﺮﻭﻉ ﺍﻟﺬﻱ‬

‫ﻭﺍﻟﺠـــﻮﺍﻝ ﺑﻀﻤﻨﻬﺎ ﺃﺧﺒﺎﺭ ﺍﻟﻔﻴﺪﻳﻮ‪ .‬ﻫﺬﺍ ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ‬

‫ﻳﻌﺘﺒﺮ ﺧﻄﻮﺓ ﻻﻓﺘﺔ ﻭﻃﻤﻮﺣﺔ ﻋﻠﻰ ﺻﻌﻴﺪ ﺍﻟﻨﺸـــﺮ ﻓﻲ‬

‫ﺑﺮﻧﺎﻣﺞ ﻟﻺﻋﻼﻥ ﻭﺁﺧﺮ ﻹﺩﺍﺭﺓ ﺣﺴﺎﺑﺎﺕ ﺍﻟﺸﺮﻛﺔ ﻣﻦ‬

‫ﺃﻣـــﺎ ﺍﻟﺮﺋﻴـــﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻓـــﻲ ﺷـــﺮﻛﺔ ”ﺁﻱ‪-‬ﻣﻴﺪﻳﺎ“‪،‬‬ ‫ﻣﺤﻤـــﺪ ﻣﺆﻣﻨﻴﻦ‪ ،‬ﻓﻘﺪ ّ‬ ‫ﻋﻠـــﻖ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻧﺤﻦ ﻋﻠﻰ ﺛﻘﺔ‬

‫ﺩﻭﻟﺔ ﺍﻻﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‪ ،‬ﻗﺮﺍﺑﺔ ﺍﻟﺨﻤﺴﺔ ﺃﺷﻬﺮ‪،‬‬

‫ﻗﺒﻞ ﺷﺮﻛﺎﺋﻬﺎ ”ﺳﻮﻣﻴﺖ“ ﻭ“ﺑﺮﻭﺳﻴﺲ“‪.‬‬

‫‪ ،(alrroya.com‬ﻭﺫﻟﻚ ﺑﻔﻀﻞ ﺇﺳـــﺘﺨﺪﺍﻡ ﺗﻘﻨﻴﺎﺕ‬

‫ﻭﻧﺠﺢ ﺑﻔﻀﻞ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﻮﺛﻴﻖ ﺑﻴﻦ ﻓﺮﻳﻖ ”ﺁﻱ‪-‬ﻣﻴﺪﻳﺎ“‬ ‫ﻭﻣﻬﻨﺪﺳﻲ”ﻧﻮﻟﻴﺪﺝﻓﻴﻮ“ﻭﻣﺴﺘﺸﺎﺭﻳﻬﺎ‪.‬‬

‫ﻛﺒﻴﺮﺓ ﺑﺄﻧﻨﺎ ﺳﻨﺰ ّﻭﺩ ﻗ ّﺮﺍﺀﻧﺎ ﺑﺄﺭﻓﻊ ﻣﺴﺘﻮﻯ ﻣﻦ ﺍﻻﺧﺒﺎﺭ‬

‫ﻭﻓـــﻲ ﻫـــﺬﺍ ﺍﻟﺼـــﺪﺩ‪ّ ،‬‬ ‫ﻋﻠـــﻖ ﺍﻟﺪﻛﺘﻮﺭ ﻋﻠﻲ ﺍﻷﻋﺴـــﻢ‪،‬‬

‫ﺍﻟﻤﺎﻟﻴﺔ ﻣﺴﺘﻔﻴﺪﻳﻦ ﻣﻦ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ ﺷﺮﻛﺔ‬

‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﺸـــﺮﻛﺔ ”ﻧﻮﻟﻴﺪﺝ ﻓﻴﻮ“ ﻋﻠﻰ ﺫﻟﻚ‬

‫ﻧﻮﻟﻴﺪﺝ ﻓﻴﻮ ﻭﺑﺪﻋﻢ ﻭﺻﻴﺎﻧﺔ ﻓﺮﻳﻘﻬﺎ ﺍﻟﺘﻘﻨﻲ“‪.‬‬

‫ﻓﻠﺴﻄﻴﻦ‪ :‬ﻧﻘﺎﺑﺔ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺍﻟﻤﻄﺎﺑﻊ ﻭﺍﻟﻨﺸﺮ ﺗﻌﻘﺪ ﻭﺭﺷﺔ ﻋﻤﻞ ﻟﻤﻨﺴﻘﺎﺕ ﻟﺠﺎﻥ‬ ‫ﺍﻟﻤﺮﺃﺓ ﻓﻲ ﺍﻟﻨﻘﺎﺑﺎﺕ ﺍﻟﻔﺮﻋﻴﺔ‬ ‫ﺷﺪﺩﺕ ﺍﻟﻮﺭﺷﺔ ﺍﻟﺘﻲ ﺃﻗﻴﻤﺖ ﺑﺮﻋﺎﻳﺔ ﻣﺮﻛﺰ ﺍﻟﺘﻀﺎﻣﻦ ﺍﻟﻌﻤﺎﻟﻲ‪ ،‬ﻋﻠﻰ ﺃﻫﻤﻴﺔ ﺩﻭﺭ ﺍﻟﻤﺮﺃﺓ ﻓﻲ ﺍﻟﻌﻤﻞ ﺍﻟﻨﻘﺎﺑﻲ‬ ‫ﻭﺍﻥ ﺗﺸﺎﺭﻙ ﺑﻔﺎﻋﻠﻴﺔ ﻓﻲ ﺳﻮﻕ ﺍﻟﻌﻤﻞ ﻛﻮﻧﻬﺎ ﺗﺸﻜﻞ‬ ‫ﻧﺴﺒﺔ ﻋﺎﻟﻴﺔ ﻓﻲ ﺍﻟﻤﺠﺘﻤﻊ ﺍﻟﻔﻠﺴﻄﻴﻨﻲ‪.‬‬ ‫ﻭﺑ ّﻴـــﻦ ﺃﻥ ﺍﻻﺗﺤﺎﺩ ﻳﻮﻟﻲ ﻗﻀﻴـــﺔ ﺍﻟﺘﺜﻘﻴﻒ ﻭﺍﻟﺘﺪﺭﻳﺐ‬ ‫ﺇﻫﺘﻤﺎﻣﴼ ﻛﺒﻴﺮﴽ‪ ،‬ﻭﺃﻧﻪ ﻳﺴﻌﻰ ﺇﻟﻰ ﺗﺠﻨﻴﺪ ﺍﻛﺒﺮ ﻋﺪﺩ ﻣﻦ‬

‫ﻣﺸﺎﺭﻳﻊ ﺍﻟﺘﺜﻘﻴﻒ ﻭﺍﻟﺘﺪﺭﻳﺐ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺍﻹﺗﺤﺎﺩﺍﺕ‬ ‫ﺍﻟﻌﺮﺑﻴـــﺔ ﻭﺍﻟﺪﻭﻟﻴﺔ ﻣﻦ ﺃﺟﻞ ﺗﻨﻤﻴـــﺔ ﻗﺪﺭﺍﺕ ﺍﻟﻨﻘﺎﺑﻴﻴﻦ‬ ‫ﻓﻲ ﻛﺎﻓﺔ ﺍﻟﻘﻄﺎﻋﺎﺕ ﻭﺍﻟﻌﻤﺎﻝ ﻓﻲ ﺃﻣﺎﻛﻦ ﻋﻤﻠﻬﻢ‪.‬‬ ‫ﺑﺪﻭﺭﻩ ﺃﻋﺮﺏ ﺍﻟﺴﻨﺘﺮﻳﺴـــﻲ ﺭﺋﻴﺲ ﺍﻟﻨﻘﺎﺑﺔ ﺍﻟﻌﺎﻣﺔ ﻋﻦ‬ ‫ﺃﻫﻤﻴﺔ ﺗﻨﻈﻴﻢ ﺍﻟﻤﺮﺃﺓ ﻓﻲ ﻗﻄﺎﻋﺎﺕ ﺍﻟﻤﻄﺎﺑﻊ ﻭﺍﻟﻨﺸـــﺮ‬ ‫ﻭﺍﻹﻋـــﻼﻡ ﻭﺍﻟﺤﻔﺎﻅ ﻋﻠـــﻰ ﺣﻘﻮﻗﻬـــﺎ ﻭﺍﻟﻮﺻﻮﻝ ﺇﻟﻰ‬

‫‪ME Printer April 2009‬‬

‫ﺇﺗﻔﺎﻗﻴـــﺎﺕ ﻋﻤـــﻞ ﺟﻤﺎﻋﻴـــﺔ ﺗﻨﻈﻢ ﻋﻤـــﻞ ﺍﻟﻤﺮﺃﺓ ﻓﻲ‬

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‫ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻹﻋﻼﻣﻴﺔ‪ ،‬ﻭﺑ ّﻴـــﻦ ﺃﻫﻤﻴﺔ ﺍﻟﺘﺜﻘﻴﻒ ﻓﻲ‬

‫ﻋﻘﺪﺕ ﺍﻟﻨﻘﺎﺑﺔ ﺍﻟﻌﺎﻣﺔ ﻟﻠﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺍﻟﻤﻄﺎﺑﻊ ﻭﺍﻟﻨﺸـــﺮ‬

‫ﺭﻓﻊ ﻭﻋﻲ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻭﺍﻟﻌﺎﻣﻼﺕ ﻓﻲ ﺍﻟﻤﻄﺎﺑﻊ ﻭﺍﻟﻨﺸﺮ‬

‫ﻭﺍﻹﻋﻼﻡ ﻭﺭﺷـــﺔ ﻋﻤﻞ ﺑﻤﺸـــﺎﺭﻛﺔ ﻣﻨﺴﻘﺎﺕ ﻟﺠﺎﻥ‬

‫ﻟﻠﺤﻔـــﺎﻅ ﻋﻠـــﻰ ﺍﻟﺴـــﻼﻣﺔ ﺍﻟﺼﺤﻴـــﺔ ﻓـــﻲ ﺍﻟﻤﻄﺎﺑـــﻊ‬

‫ﺍﻟﻤـــﺮﺃﺓ ﻓـــﻲ ﺍﻟﻨﻘﺎﺑـــﺎﺕ ﺍﻟﻔﺮﻋﻴـــﺔ ﻓـــﻲ ﺍﻟﻤﺤﺎﻓﻈﺎﺕ‬

‫ﺍﻟﺘـــﻲ ﺗﺴـــﺘﺨﺪﻡ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﻜﻴﻤﺎﻭﻳـــﺔ ﻭﺍﻷﺻﺒﺎﻍ ﻓﻲ‬

‫ﺍﻟﺸـــﻤﺎﻟﻴﺔ‪ ،‬ﻭﺫﻟﻚ ﻓﻲ ﻗﺎﻋﺔ ﻣﺮﻛـــﺰ ﺍﻟﺘﺜﻘﻴﻒ ﺍﻟﻨﻘﺎﺑﻲ‬

‫ﻋﻤﻠﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻭﻃﻠﺐ ﻣﻦ ﻣﻨﺴـــﻘﺎﺕ ﻟﺠﺎﻥ ﺍﻟﻤﺮﺃﺓ‬

‫ﺍﻟﻔﻠﺴﻄﻴﻨﻲ ﺍﻟﺪﻧﻤﺎﺭﻛﻲ ﺑﺮﺍﻡ ﺍﷲ‪.‬‬

‫ﺍﻟﻤﺸـــﺎﺭﻛﺎﺕ ﺗﺤﻘﻴﻖ ﺃﻫﺪﺍﻑ ﺍﻟﻮﺭﺷﺔ ﻭﺗﺸﻜﻴﻞ ﺁﻟﻴﺔ‬

‫ﻭﺣﻀﺮ ﺍﻟﻮﺭﺷﺔ ﺍﻟﺘﻲ ﺃﻗﻴﻤﺖ ﺑﺮﻋﺎﻳﺔ ﻣﺮﻛﺰ ﺍﻟﺘﻀﺎﻣﻦ‬

‫ﺇﺗﺼـــﺎﻝ ﺩﺍﺋﻤﺔ ﺿﻤـــﻦ ﺣﻠﻘﺔ ﻭﺍﺣﺪﺓ ﻟﺘﺒـــﺎﺩﻝ ﺍﻷﺧﺒﺎﺭ‬

‫ﺍﻟﻌﻤﺎﻟـــﻲ ﺍﻟﺬﻱ ﻳﺮﻋﻰ ﻧﺸـــﺎﻃﺎﺕ ﻭﻓﻌﺎﻟﻴـــﺎﺕ ﺍﻟﻨﻘﺎﺑﺔ‬

‫ﻭﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻭﺭﻓﻊ ﻧﺴﺒﺔ ﺍﻟﻤﻨﺘﺴﺒﺎﺕ ﺇﻟﻰ ﺍﻟﻨﻘﺎﺑﺔ‪.‬‬

‫ﺍﻟﻌﺎﻣﺔ‪ ،‬ﺷﺎﻩ ﺳﻌﺪ ﺍﻷﻣﻴﻦ ﺍﻟﻌﺎﻡ ﻹﺗﺤﺎﺩ ﻧﻘﺎﺑﺎﺕ ﻋﻤﺎﻝ‬ ‫ﻓﻠﺴﻄﻴﻦ‪ ،‬ﻭﺁﻣﻨﺔ ﺍﻟﺮﻳﻤﺎﻭﻱ ﺭﺋﻴﺴﺔ ﺩﺍﺋﺮﺓ ﺍﻟﻤﺮﺃﺓ ﻓﻲ‬

‫ﻭﻓﻲ ﻛﻠﻤـــﺔ ﻣﺮﻛﺰ ﺍﻟﺘﻀﺎﻣـــﻦ ﺍﻟﻌﻤﺎﻟـــﻲ‪ ،‬ﺑ ّﻴﻨﺖ ﻋﺒﻠﺔ‬

‫ﻣﺴـــﺮﻭﺟﺔ ﻣﺪﻳﺮﺓ ﺍﻟﺒﺮﺍﻣﺞ ﻓﻲ ﻓﻠﺴـــﻄﻴﻦ‪ ،‬ﺃﻥ ﺍﻟﻌﻤﻞ‬

‫ﺍﻻﺗﺤﺎﺩ‪ ،‬ﻭﻋﻠﻲ ﺍﻟﺴﻨﺘﺮﻳﺴـــﻲ ﺭﺋﻴـــﺲ ﺍﻟﻨﻘﺎﺑﺔ ﺍﻟﻌﺎﻣﺔ‬

‫ﺍﻟﻨﻘﺎﺑﻲ ﻓﻲ ﺍﻟﺴـــﺎﺑﻖ ﻭﺧﺎﺻﺔ ﺩﻭﺭ ﺍﻟﻤﺮﺃﺓ ﻛﺎﻥ ﺃﺻﻌﺐ‬

‫ﻟﻠﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺍﻟﻤﻄﺎﺑﻊ ﻭﺍﻟﻨﺸﺮ ﻭﺍﻹﻋﻼﻡ‪.‬‬

‫ﺑﻜﺜﻴـــﺮ ﻣﻤﺎ ﻫـــﻮ ﻋﻠﻴـــﻪ ﺍﻵﻥ‪ ،‬ﻭﺃﻥ ﻣﺮﻛـــﺰ ﺍﻟﺘﻀﺎﻣﻦ‬

‫ﻭﺷـــﺪﺩ ﺳـــﻌﺪ ﻓﻲ ﻛﻠﻤﺘـــﻪ ﺍﻻﻓﺘﺘﺎﺣﻴﺔ ﻋﻠـــﻰ ﺃﻫﻤﻴﺔ‬

‫ﻣﺴﺘﻤﺮ ﺑﺪﻋﻢ ﻧﺸﺎﻃﺎﺕ ﺍﻟﻨﻘﺎﺑﺔ ﺍﻟﻌﺎﻣﺔ ﺣﺴﺐ ﺍﻟﺨﻄﺔ‬

‫ﺩﻭﺭ ﺍﻟﻤـــﺮﺃﺓ ﻓـــﻲ ﺍﻟﻌﻤـــﻞ ﺍﻟﻨﻘﺎﺑﻲ ﻭﺃﻫﻤﻴـــﺔ ﺗﻨﻈﻴﻤﻬﺎ‬

‫ﻭﺍﻹﺗﻔﺎﻗﻴﺔ ﺍﻟﻤﻮﻗﻌﺔ ﺑﻴﻦ ﺍﻟﺠﺎﻧﺒﻴﻦ‪.‬‬

‫ﻭﺗﺜﻘﻴﻔﻬﺎ ﻣﻦ ﺃﺟﻞ ﺗﻤﻜﻴﻨﻬﺎ ﻣﻦ ﺍﻟﺪﻓﺎﻉ ﻋﻦ ﺣﻘﻮﻗﻬﺎ‬

‫ﻭﺗﻨﺎﻭﻟـــﺖ ﺁﻣﻨﺔ ﺍﻟﺮﻳﻤـــﺎﻭﻱ ﺭﺋﻴﺲ ﺩﺍﺋـــﺮﺓ ﺍﻟﻤﺮﺃﺓ ﻓﻲ‬

‫ﺍﻹﺗﺤـــﺎﺩ ﻓـــﻲ ﻣﺪﺍﺧﻠﺘﻬﺎ ﻣﻔﻬـــﻮﻡ ﺍﻟﺘﻨﻈﻴـــﻢ ﺍﻟﻨﻘﺎﺑﻲ‬ ‫ﻭﺃﻫﻤﻴﺘﻪ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻠﻤﺮﺃﺓ ﻛﻮﻧﻪ ﺣـــﻖ ﻭﻭﺍﺟﺐ ﺣﻴﺚ‬ ‫ﻳﻘﻮﻯ ﺩﻭﺭ ﺍﻟﻤﺮﺃﺓ ﻛﻠﻤﺎ ﻗﻮﻳﺖ ﺍﻟﻨﻘﺎﺑﺔ‪ ،‬ﻭﻳﻌﺰﺯ ﺇﻧﺘﺴﺎﺑﻬﺎ‬ ‫ﻭﻣﺸـــﺎﺭﻛﺘﻬﺎ ﻓﻲ ﺻﻨﻊ ﺍﻟﻘﺮﺍﺭ ﻓـــﻲ ﺍﻟﻬﻴﺌﺎﺕ ﺍﻟﻨﻘﺎﺑﻴﺔ‬ ‫ﻭﻋﻠﻰ ﺍﻟﻤﺴﺘﻮﻯ ﺍﻟﺴﻴﺎﺳﻲ ﻭﺍﻻﺟﺘﻤﺎﻋﻲ‪.‬‬ ‫ﻭﺑ ّﻴـــﻦ ﺍﻟﻤـــﺪﺭﺏ ﺍﻟﻨﻘﺎﺑـــﻲ ﺇﺑﺮﺍﻫﻴـــﻢ ﺫﻭﻳـــﺐ ﻣﻔﻬﻮﻡ‬

‫ﺍﻻﺗﺼـــﺎﻝ ﺍﻟﻔﻌـــﺎﻝ ﻭﺃﻫﻤﻴﺘـــﻪ ﻭﺃﻫﺪﺍﻓـــﻪ ﻓـــﻲ ﺗﺰﻭﻳـــﺪ‬ ‫ﺍﻟﻤﺸـــﺎﺭﻛﺎﺕ ﺑﺎﻟﻤﻌﺮﻓـــﺔ ﺍﻟﻼﺯﻣﺔ ﻭﺗﺮﻗﻴـــﺔ ﻣﻮﺍﻗﻔﻬﻦ‬ ‫ﻭﻣﻬﺎﺭﺍﺗﻬـــﻦ ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻻﺗﺼﺎﻝ ﺍﻟﻔﻌـــﺎﻝ‪ ،‬ﻭﺃﻭﺿﺢ‬ ‫ﻋﻨﺎﺻـــﺮ ﻭﻣﺮﺍﺣﻞ ﻋﻤﻠﻴﺔ ﺍﻻﺗﺼـــﺎﻝ‪ ،‬ﻛﻤﺎ ﺣﺪﺩ ﺃﻧﻮﺍﻉ‬ ‫ﻭﺃﺷـــﻜﺎﻝ ﺍﻻﺗﺼـــﺎﻝ ﻭﻭﺳـــﺎﺋﻄﻪ‪ ،‬ﻭﺍﻟﺘﻌـــﺮﻑ ﻋﻠـــﻰ‬ ‫ﻣﻌﻮﻗـــﺎﺕ ﻋﻤﻠﻴـــﺔ ﺍﻻﺗﺼﺎﻝ ﻭﺳـــﺒﻞ ﺍﻟﺘﻐﻠـــﺐ ﻋﻠﻴﻬﺎ‬ ‫ﻭﺇﺗﻘﺎﻥ ﻣﻬﺎﺭﺍﺕ ﺍﻻﺗﺼﺎﻝ ﺍﻟﺮﺋﻴﺴﻴﺔ‪.‬‬ ‫ﻭﻓﻲ ﺍﺧﺘﺘﺎﻡ ﺃﻋﻤﺎﻝ ﺍﻟﻮﺭﺷـــﺔ ﺗﻘﺪﻣﺖ ﻏﺎﺩﺓ ﺃﺑﻮ ﻏﻠﻴﻮﻥ‬ ‫ﻣﻨﺴـــﻘﺔ ﺩﺍﺋـــﺮﺓ ﺍﻟﻤﺮﺃﺓ ﻓـــﻲ ﺍﻟﻨﻘﺎﺑـــﺔ ﺍﻟﻌﺎﻣﺔ ﺑﺎﻟﺸـــﻜﺮ‬ ‫ﺍﻟﺠﺰﻳﻞ ﻟﻸﻣﻴﻦ ﺍﻟﻌﺎﻡ ﻭﺃﻋﻀﺎﺀ ﺍﻷﻣﺎﻧﺔ ﺍﻟﻌﺎﻣﺔ ﻭﺃﻋﻀﺎﺀ‬ ‫ﺍﻟﻠﺠﻨـــﺔ ﺍﻟﺘﻨﻔﻴﺬﻳﺔ ﻋﻠـــﻰ ﺣﻀﻮﺭﻫـــﻢ ﻭﺩﻋﻤﻬﻢ ﻟﻬﺬﺍ‬ ‫ﺍﻟﻨﺸـــﺎﻁ ﺍﻟﺨﺎﺹ ﺑﺎﻟﻤﺮﺃﺓ‪ ،‬ﻭﻣﺮﻛـــﺰ ﺍﻟﺘﻀﺎﻣﻦ ﺍﻟﻌﻤﺎﻟﻲ‬ ‫ﻟﺮﻋﺎﻳﺘﻪ ﻧﺸﺎﻃﺎﺕ ﺍﻟﻨﻘﺎﺑﺔ ﻭﻣﺮﻛﺰ ﺍﻟﺘﺜﻘﻴﻒ ﺍﻟﻔﻠﺴﻄﻴﻨﻲ‬ ‫ﺍﻟﺪﻧﻤﺎﺭﻛﻲ ﻹﺳﺘﻀﺎﻓﺘﻪ ﻟﻬﺬﺍ ﺍﻟﻨﺸﺎﻁ ﻓﻲ ﻣﻘﺮﻩ‪.‬‬ ‫ﻭﺷﺎﺭﻙ ﻓﻲ ﺍﻟﺤﻀﻮﺭ ﻭﺍﻟﻨﻘﺎﺵ ﺣﺴﻴﻦ ﻓﻘﻬﺎﺀ ﺃﻣﻴﻦ‬ ‫ﺳـــﺮ ﺍﻻﺗﺤـــﺎﺩ‪ ،‬ﻭﻭﺍﺋﻞ ﻧﻈﻴـــﻒ ﻭﻣﻨﺎﻭﻳﻞ ﻋﺒـــﺪ ﺍﻟﻌﺎﻝ‬ ‫ﻭﺇﺑﺮﺍﻫﻴـــﻢ ﺫﻭﻳﺐ ﻭﺳـــﻬﻴﻞ ﺧﻀـــﺮ ﺃﻋﻀـــﺎﺀ ﺍﻷﻣﺎﻧﺔ‬ ‫ﺍﻟﻌﺎﻣﺔ ﻭﺍﻟﻠﺠﻨﺔ ﺍﻟﺘﻨﻔﻴﺬﻳﺔ ﻟﻼﺗﺤﺎﺩ‪.‬‬

‫ﻗﻄﺮ‪ :‬ﺍﻟﺨﻠﻴﺞ ﻟﻠﻨﺸﺮ ﻭﺍﻟﻄﺒﺎﻋﺔ ّ‬ ‫ﺗﺸﻐﻞ ﺃﺣﺪﺙ ﺍﻟﻤﺠﻤﻌﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﻳﺘﻀﻤﻦ ﺍﻹﺳﺘﺜﻤﺎﺭ ﺍﻟﺒﺎﻟﻎ ﺗﻜﻠﻔﺘﻪ ‪ ٣٠٠‬ﻣﻠﻴﻮﻥ ﺭﻳﺎﻝ ﻗﻄﺮﻱ‪ ،‬ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ”ﻛﺮﻭﻣﻮﻣﺎﻥ ‪“٥٠‬‬ ‫ﺫﻱ ﺍﻹﺛﻨﺘﻲ ﻋﺸﺮﺓ ﻭﺣﺪﺓ ﻃﺒﺎﻋﻴﺔ‬ ‫ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻲ ﺗﺘﺄﻟﻒ ﻣﻦ ‪ ١٠‬ﻭﺣﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ‬ ‫ﻭ‪ ١٣‬ﻭﺣـــﺪﺓ )‪ ،(reel stands‬ﻭﺃﺭﺑﻌـــﺔ ﻣﺠﻔﻔـــﺎﺕ‬ ‫)ﻟﻠﻮﺭﻕ ﺍﻟﻠﻤﺎﻉ(“‪.‬‬ ‫ﻭﻭﻓﻘـــﴼ ﻟﺴـــﺮﻭﺭ‪ ،‬ﺗﺘﻴﺢ ﻣﻌـــﺪﺍﺕ ﻣﺎﻥ ﺭﻭﻻﻧـــﺪ ﺍﻟﻘﺪﺭﺓ‬ ‫ﻋﻠـــﻰ ﻃﺒﺎﻋﺔ ‪ ٥٢‬ﺻﻔﺤـــﺔ‪ ٣٦ ،‬ﻣﻨﻬـــﺎ ﺑﺄﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ‬ ‫ﻭ‪ ١٦‬ﺻﻔﺤﺔ ﺑﺎﻷﺳﻮﺩ ﻭﺍﻷﺑﻴﺾ ﺑﺎﻟﻤﺮﻭﺭ ﺍﻟﻮﺍﺣﺪ‪ .‬ﺛﻢ‬ ‫ﺗﻨﺘﻘﻞ ﺍﻟﺼﻔﺤﺎﺕ ﺍﻟﻤﻄﺒﻮﻋـــﺔ ﺍﻟﻰ ﻭﺣﺪﺍﺕ ﺍﻟـ )ﻣﻴﻞ‬ ‫ﺭﻭﻡ( ﺿﻤﻦ ﻣﺮﺣﻠﺔ ﺍﻟﺘﺸـــﻄﻴﺐ ﺣﻴـــﺚ ﻳﺘﻢ ﺧﻼﻟﻬﺎ‬ ‫ﺇﺩﺧﺎﻝ ﺍﻟﻨﺸﺮﺍﺕ ﻭﺍﻟﻤﻠﺤﻘﺎﺕ ﺍﻷﺧﺮﻯ ﺍﻟﻰ ﺍﻟﺼﺤﻴﻔﺔ‬ ‫ﺍﻟﻤﻄﺒﻮﻋﺔ‪ ،‬ﻳﻠﻴﻬﺎ ﺗﻐﻠﻴﻒ ﺍﻟﺒﻨﺎﺩﻝ ﺑﻐﻼﻑ ﺑﻼﺳﺘﻴﻜﻲ‬ ‫ﻭﺭﺑﻄﻬﺎ ﺑﺮﺑﺎﻁ ﺑﻼﺳـــﺘﻴﻜﻲ ﻟﺤﻔﻈﻬﺎ ﻣﻦ ﺍﻟﺘﻨﺎﺛﺮ‪ ،‬ﺛﻢ‬ ‫ﻧﻘـــﻞ ﺍﻟﻨﺴـــﺦ ﺃﻭﺗﻮﻣﺎﺗﻴﻜﻴﴼ ﻣﻦ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺇﻟﻰ‬ ‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﻟﻦ‬ ‫ﺷـــﺎﺣﻨﺎﺕ ﺷـــﺮﻛﺎﺕ ﺍﻟﺘﻮﺯﻳـــﻊ‪ .‬ﻭﺃﺿﺎﻑ‬ ‫ﻭﻳﺘﻜـــﻮﻥ ﻣﻦ ﻣﺎﻛﻴﻨﺘﻲ ﺳـــﻲ ﺗﻲ ﺑﻲ )‪Fuji Luxel‬‬

‫ﻳﺴﺘﻠﻢ ﻋﻤﻼﺋﻨﺎ ﻧﺴﺨﻬﻢ ﻭﻓﻴﻬﺎ ﻧﻘﺺ ﺑﺎﻟﻤﻠﺤﻘﺎﺕ‪،‬‬

‫‪ ،(V٨‬ﻣﺎﻛﻴﻨﺘـــﻲ )‪،(Fuji Luxel HS CTP‬‬

‫ﺣﻴﺚ ﺗﻘـــﻮﻡ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺫﺍﺗﻴﴼ ﺑﺮﻓـــﺾ ﺍﻟﺼﺤﻴﻔﺔ ﺍﻟﺘﻲ‬

‫ﺻﺤﻴﻔﺘﻲ ”ﺟﻠﻒ ﺗﺎﻳﻤﺰ“ ﻭ“ﺍﻟﺮﺍﻳﺔ“‪ ،‬ﺑﺘﻨﺼﻴﺐ ﺃﺣﺪﺙ‬

‫ﻧﻈﺎﻡ ﺳـــﻴﺮ ﺍﻟﻌﻤـــﻞ ﻭﺑﺮﻧﺎﻣﺞ ﺭﻳـــﺐ )‪،(Fuji XMF‬‬

‫ﻳﻨﻘﺼﻬـــﺎ ﺍﻟﻤﻠﺤﻘﺎﺕ ﺍﻟﻤﻄﻠﻮﺑـــﺔ ﻭﺗﻀﻌﻬﺎ ﺟﺎﻧﺒﴼ ﻟﻜﻲ‬

‫ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺑﻐﻴـــﺔ ﺭﻓـــﻊ ﻛﻔﺎﺀﺗﻪ ﻓـــﻲ ﺇﻧﺘﺎﺝ‬

‫ﺑﺮﻧﺎﻣـــﺞ )‪،(Dalim Pre-flighting software‬‬

‫ﻳﺘﻢ ﺇﺩﺧﺎﻝ ﺍﻟﻤﺮﻓﻘﺎﺕ ﺍﻟﻴﻬﺎ ﻻﺣﻘﴼ ﺑﺸﻜﻞ ﻳﺪﻭﻱ“‪.‬‬

‫ﺍﻟﺼﺤﻒ ﻭﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‪.‬‬

‫ﻧﻈـــﺎﻡ ﺍﻟﺒﺮﻭﻓﺎﺕ ﻭ)‪(CIP3 interface‬؛ ﺃﻣﺎ ﻗﺴـــﻢ‬

‫ﻭﻗـــﺪ ﻭﺻﻒ ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﻔﻨـــﻲ ﻟﻠﻤﺸـــﺮﻭﻉ ﺍﻟﻤﻬﻨﺪﺱ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﻴﺘﺄﻟـــﻒ ﻣﻦ ﺇﺛﻨﺘﻲ ﻋﺸـــﺮﺓ ﻭﺣﺪﺓ ﻃﺒﺎﻋﻴﺔ‬

‫ﻭﻳﺘـــﻢ ﺇﺩﺍﺭﺓ ﺍﻟﻌﻤﻠﻴـــﺎﺕ ﺍﻟﺘـــﻲ ﺳـــﺒﻖ ﺫﻛﺮﻫـــﺎ ﺁﻧﻔﴼ ﻣﻦ‬ ‫ﻏﺮﻓﺔ ّ‬ ‫ﺗﺤﻜﻢ‪ ،‬ﻓﻲ ﺣﻴﻦ ﺗﺘﻢ ﺟﻤﻴﻊ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺑﺸـــﻜﻞ‬

‫ﻣﺤﻤـــﺪ ﺳـــﺮﻭﺭ ﺍﻟﻌﻤﻠﻴﺔ ﺑﻔﺨـــﺮ ﺑﺄﻧﻬﺎ ﻣـــﻦ ”ﺍﻟﺪﺭﺟﺔ‬

‫)ﻛﺮﻭﻣﻮﻣـــﺎﻥ ‪ (٥٠‬ﻣـــﻦ ﻣـــﺎﻥ ﺭﻭﻻﻧـــﺪ‪ ،‬ﻣﺎﻛﻴﻨﺘـــﻲ‬

‫ﺃﻭﺗﻮﻣﺎﺗﻴﻜﻲ ﺑﺎﻟﻜﺎﻣﻞ ﻭﺑﺄﻗﻞ ﻋﺪﺩ ﻣﻦ ﺍﻟﻌﻤﺎﻟﺔ ﺍﻟﻴﺪﻭﻳﺔ‪.‬‬

‫ﺍﻟﻌﺎﻟﻤﻴﺔ“‪ ،‬ﻣﻀﻴﻔﴼ ﺃﻥ ﺍﻟﺸـــﺮﻛﺔ ﻗﺎﻣﺖ ﺑﺸـــﺮﺍﺀ ﺃﺣﺪﺙ‬

‫ﻃـــﻲ‪ ١٣ ،‬ﻣﺎﻛﻴﻨـــﺔ ﻟﻠﺘﻐﻴﻴﺮ ﻣﻦ ﺭﻳﻞ ﺇﻟـــﻰ ﺭﻳﻞ ﺃﺛﻨﺎﺀ‬

‫ﻭﺃﺷـــﺎﺭ ﺳـــﺮﻭﺭ ﺍﻟـــﻰ ﺃﻥ ﻓﻜـــﺮﺓ ﺗﺤﺪﻳـــﺚ ﺍﻟﻤﻄﺒﻌـــﺔ‬

‫ﺃﻧﻈﻤﺔ ﺇﺧﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ ﻣﻦ ﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ ﻣﺒﺎﺷﺮﺓ )ﺳﻲ‬

‫ﺍﻹﻧﺘﺎﺝ )‪ ،(CD13 reel splicer‬ﻣﺎﻛﻴﻨﺎﺕ ﻟﻠﺒﺼﻢ‬

‫ﺍﻟﻘﺪﻳﻤـــﺔ ﺗﻌـــﻮﺩ ﺍﻟـــﻰ ﻋـــﺎﻡ ‪ ٢٠٠٢‬ﻣـــﻊ ﺇﻧﺸـــﺎﺀ ﺑﻨﺎﻳﺔ‬

‫ﺗﻲ ﺑﻲ( ﻣﻦ ﻣﺼﻨّﻊ ﻟﻬﺎ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ‪.‬‬

‫ﺍﻟﺤﺮﺍﺭﻱ ﻣﻦ )‪ ،(Megtech‬ﻧﻈﺎﻡ ﺗﺤﺒﻴﺮ ﺁﻟﻲ‪ .‬ﺃﻣﺎ‬

‫ﺍﻟﻤﻄﺒﻌـــﺔ ﺍﻟﺠﺪﻳـــﺪﺓ ﻓـــﻲ ﻋـــﺎﻡ ‪ .٢٠٠٥‬ﻭﻗـــﺪ ﻗﺎﻣﺖ‬

‫ﻭﻳﻤﻜـــﻦ ﻟﻠﻨﻈـــﺎﻡ ﺍﻟﺠﺪﻳـــﺪ ﺇﻧﺘـــﺎﺝ ‪ ٦٠‬ﻟـــﻮﺡ ﻃﺒﺎﻋﻲ‬

‫ﻗﺴـــﻢ ﺍﻟﺘﺸﻄﻴﺐ ﻓﻴﺘﺄﻟﻒ ﻣﻦ ﻭﺣﺪﺓ )ﻣﻴﻞ ﺭﻭﻡ( ﻣﻦ‬

‫ﺑﺘﺼﻤﻴـــﻢ ﺍﻟﻤﺒﻨـــﻰ ﺍﻟﻤﺬﻛﻮﺭ ﺷـــﺮﻛﺔ ”ﻳﻮﺭﻭﺟﺮﺍﻓﻴﻜﺎ“‬

‫ﺑﺎﻟﺴـــﺎﻋﺔ‪ ،‬ﻭﻗـــﺪ ﺗﻢ ﺗﺨﺼﻴﺺ ﻧﻈﺎﻣﻲ ﺳـــﻲ ﺗﻲ ﺑﻲ‬

‫)‪ (Ferag‬ﻣﻊ ﻣﺤﻄﺎﺕ ﻧﻘﻞ‪ ،‬ﻭﻣﺤﻄﺎﺕ )‪winding‬‬

‫ﺍﻟﺘﻲ ﺗﺘﺨﺼـــﺺ ﺑﺘﻨﺼﻴﺐ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺗﻘﻮﻡ‬

‫ﻹﻧﺘـــﺎﺝ ﺍﻟﺼﺤﻒ ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟﻰ ﻧﻈﺎﻣﻴـــﻦ ﺁﺧﺮﻳﻦ‬

‫‪ ،(and unwinding‬ﻭﺇﻣﻜﺎﻧﻴـــﺔ ﻭﺿـــﻊ ﺍﻟﻤﻠﺤﻘﺎﺕ‬

‫ﺑﺈﺩﺧـــﺎﻝ ﺃﺣـــﺪﺙ ﺍﻷﻧﻈﻤـــﺔ ﻹﺩﺍﺭﺓ ﺍﻟﻤﺒﺎﻧـــﻲ ﻋﻠﻴﻬﺎ‪.‬‬

‫ﻳﺴـــﺘﺨﺪﻣﺎﻥ ﻷﻏﺮﺍﺽ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ ،‬ﻣﻊ ﺍﻟﻌﻠﻢ‬

‫ﻭﺗﺠﻤﻴﻊ ﻭﺗﻐﻠﻴﻒ ﺍﻟﻨﺴـــﺦ ﻭ ﻧﻘﻞ ﺍﻟﻨﺴﺦ ﻣﻦ ﻣﺎﻛﻴﻨﺔ‬

‫ﻭﺑﺈﻧﺘﻬـــﺎﺀ ﻋﻤﻠﻴـــﺔ ﺍﻟﺘﺤﺪﻳـــﺚ ﺍﻷﺧﻴـــﺮﺓ‪ ،‬ﺑﻠﻐﺖ ﻗﻴﻤﺔ‬

‫ﺃﻥ ﺍﻟﻘـــﺪﺭﺓ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﺴـــﺎﺑﻘﺔ ﻟﻠﻤﻄﺒﻌﺔ ﺿﻤﻦ ﻫﺬﺍ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺇﻟﻰ ﺷﺎﺣﻨﺎﺕ ﺷﺮﻛﺎﺕ ﺍﻟﺘﻮﺯﻳﻊ‪.‬‬

‫ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﺎﻟﻤﺒﻨـــﻰ ﺍﻟﺠﺪﻳـــﺪ ﻭﺑﻤﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻤﺠﺎﻝ ﺗﺒﻠﻎ ‪ ٤٠‬ﻟﻮﺣﴼ ﻓﻲ ﺍﻟﺴﺎﻋﺔ‪.‬‬

‫ﻳﻘﻮﻝ ﺳﺮﻭﺭ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸﺄﻥ‪” :‬ﻳﻌﺪ ﺇﻣﺘﻼﻙ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﻭﺑﺤﺴـــﺐ ﺳـــﺮﻭﺭ‪ ،‬ﻳﺘﺄﻟﻒ ﺍﻟﺨﻂ ﺍﻹﻧﺘﺎﺟـــﻲ ﺍﻟﺠﺪﻳﺪ‬

‫ﻣﻦ ﻫﺬﺍ ﺍﻟﻘﺒﻴﻞ ﺑﻤﺜﺎﺑﺔ ﺇﻣﺘﻼﻙ ﺳـــﻴﺎﺭﺓ ﻣﺮﺳﻴﺪﺱ‪.‬‬

‫ﺍﻟﺘﺠﺎﺭﻳﺔ ‪ ٣٠٠‬ﻣﻠﻴﻮﻥ ﺭﻳﺎﻝ ﻗﻄﺮﻱ‪.‬‬ ‫ﻭﻳﺨﺘـــﻢ ﺳـــﺮﻭﺭ ﺣﺪﻳﺜﻪ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻧﺴـــﻌﻰ ﻓـــﻲ ﺍﻟﻮﻗﺖ‬

‫ﻣـــﻦ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﺘﺎﻟﻴﺔ‪ :‬ﻗﺴـــﻢ ﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋﻲ؛‬

‫ﻓﺤﺎﻟﻤـــﺎ ﺗﺠﻬـــﺰ ﺍﻷﻟـــﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻳﺘـــﻢ ﻧﻘﻠﻬﺎ ﺍﻟﻰ‬

‫ﺍﻟﺤﺎﺿﺮ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺷﻬﺎﺩﺓ ﺍﻵﻳﺰﻭ“‪.‬‬

‫ﻣﺠﻤـــﻊ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻤﻠﻮﻙ ﻣﻦ ﻗﺒﻞ ﻣﺆﺳﺴـــﺔ‬ ‫ﻗـــﺎﻡ ّ‬ ‫ﺍﻟﺨﻠﻴـــﺞ ﻟﻠﻨﺸـــﺮ ﻭﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﻭﺍﻟـــﺬﻱ ﺗﻄﺒـــﻊ ﻓﻴـــﻪ‬

‫��ﻳﺔ �ﻟﻤﺴﺘﻘﺒﻞ ﻓﻲ ﻋﺎﻟﻢ �ﻟﻄﺒﺎﻋﺔ‬ ‫ﺷﺎﻫﺪ �ﺣﺪ� �ﻟﺘﻘﻨﻴﺎ� �ﻟﺘﻲ ﺳﻴﺘﻢ ﻋﺮﺿﻬﺎ ﻓﻲ ﻣﻌﺮ� ﺟﻠﻒ ﺑﺮﻧﺖ‬

‫�ﻟﺬ� ﺳﻴﻘﺎ� ﻓﻲ ﻣﺮﻛﺰ ﻣﻌﺎ�� ﻣﻄﺎ� �ﺑﻲ ﻟﻠﻔﺘﺮ� ﻣﻦ ‪� ٩ – ٦‬ﺑﺮﻳﻞ ‪٢٠٠٩‬‬ ‫�ﺗﻌ ّﺮ� ﻋﻠﻰ‪:‬‬

‫�ﻹﻣﻜﺎﻧﺎ� �ﻟﺤﺎﻟﻴﺔ ��ﻟﻤﺴﺘﻘﺒﻠﻴﺔ ﻟﻘﻄﺎ� ﺻﻨﺎﻋﺔ �ﻟﺼﺤﻒ‬ ‫�ﺣﺪ� �ﻹﺑﺘﻜﺎ��� ﻓﻲ ﻗﻄﺎ� ﺻﻨﺎﻋﺔ �ﻟﻄﺒﺎﻋﺔ‬ ‫�ﻫﻤﻴﺔ �ﻟﺘﻌﻠﻴﻢ ��ﻟﺘﺪ�ﻳﺐ �ﻟﻄﺒﺎﻋﻲ‬ ‫ﻣﺴﺘﻘﺒﻞ ﺳﻮ� ﻃﺒﺎﻋﺔ �ﻟﻜﺘﺐ‬ ‫ﻓﺮ� �ﺳﺘﺜﻤﺎ�ﻳﺔ ﺟﺪﻳﺪ� ﻟﻤﺼﻨّﻌﻲ ﺑﻄﺎﻗﺎ� �ﻟﺘﻐﻠﻴﻒ‬ ‫�ﺣﺪ� �ﻟﺘﻮﺟﻬﺎ� �ﻟﻤﺘﺒﻌﺔ ﻓﻲ ﺻﻨﺎﻋﺔ ﺗﻘﻨﻴﺎ� �ﻟﻄﺒﺎﻋﺔ‬ ‫��ﺳﺘﻤﻊ �ﻟﻰ ﻣﺘﺤﺪﺛﻴﻦ ﻣﻦ ���� �ﻟﺴﻮ� ﻣﻦ ﻗﺒﻴﻞ ﻫﻴﺌﺔ �ﻟﺼﺤﻒ �ﻟﻌﺎﻟﻤﻴﺔ‪ ،‬ﻣﺠﻤﻮﻋﺔ �ﻟﻨﺴﺮ‪� ،‬ﺗﺤﺎ� �ﻟﻨﺎﺷﺮﻳﻦ‪� ،‬ﻛﺎ�ﻳﻤﻴﺔ �ﻟﻄﺒﺎﻋﺔ‪،‬‬ ‫�ﻟﻤﻨﻄﻘﺔ �ﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎ� �ﻹﻋﻼﻣﻲ‪ ،‬ﻏﺮﻓﺔ ﺗﺠﺎ�� �ﺻﻨﺎﻋﺔ �ﺑﻲ‪� ،‬ﻧﻔﻮ ﺗﺮﻧﺪ� �ﻏﻴﺮﻫﻢ‪.‬‬

‫ﺟـﺪﻳــﺪ‬ ‫‪٢٠٠٩‬‬

‫ُﻳﻤﻜﻦ ﻟــ ﻣﻌﺮ� ﺟﻠﻒ ﺑﺮﻧﺖ �ﻣﺆﺗﻤﺮ �ﻟﻘﻴﺎ�� �ﻟﻔﻜﺮﻳﺔ �� ُﻳﺤﺪﺛﺎ ﻓﺮﻗ� ﻓﻲ ﻋﻤﻠﻚ‪ ،‬ﻟﺬ� ﻻ ﺗﻔﻮ�‬ ‫ﻋﻠﻴﻚ ﻓﺮﺻﺔ ﺣﻀﻮ�ﻫﻤﺎ ﻣﻊ �ﻟﻌﻠﻢ �� �ﻟﺪﺧﻮ� ﺳﻴﻜﻮ� ﻣﺠﺎﻧ�‪ .‬ﻟﻤﻌﺮﻓﺔ �ﻟﻤﺰﻳﺪ ﻋﻦ ﻛﻴﻔﻴﺔ �ﻟﺘﺴﺠﻴﻞ‪ ،‬ﻳﺮﺟﻰ �ﻳﺎ�� ﻣﻮﻗﻌﻨﺎ‪:‬‬ ‫‪ �� www.gulfprint.info‬ﻣﻦ ﺧﻼ� �ﻹﺗﺼﺎ� ﺑﻨﺎ ﻋﻠﻰ ��ﻗﺎ� �ﻟﻬﻮ�ﺗﻒ �ﻟﺘﺎﻟﻴﺔ‪:‬‬ ‫‪+971 4 286 7755 �� +44 208 391 0999‬‬ ‫‪Proud sponsors of‬‬ ‫‪awards‬‬

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‫ﻣﺤﻤﺪ ﺳﺮﻭﺭ‬

‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺩﺑﻲ‪ :‬ﺃﺗـﺶ ﺑـﻲ ُﺗﻄﻠﻖ ﺣﻤﻠﺔ ”ﺩﻛﺘﻮﺭ ﺍﻟﻄﺒﺎﻋﺔ“ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﻳﺸﺪﺩ ﺍﻟﺨﺒﺮﺍﺀ ﻋﻠﻰ ﺍﻷﻫﻤﻴﺔ ﺍﻟﻤﺘﺰﺍﻳﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﺑﺎﻷﻟﻮﺍﻥ ﻟﻠﻤﺆﺳﺴﺎﺕ ﺍﻟﺼﻐﻴﺮﺓ ﻭﺍﻟﻤﺘﻮﺳﻄﺔ ﺍﻟﺤﺠﻢ ﺍﻟﻌﺎﻣﻠﺔ‬ ‫ّ‬ ‫ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻓﻲ ﻇﻞ ﺍﻟﺘﺒﺎﻃﺆ ﺍﻹﻗﺘﺼﺎﺩﻱ ﺍﻟﺮﺍﻫﻦ‬ ‫ﺇﻫﺘﻤـــﺎﻡ ﺍﻟﺠﻤﻬـــﻮﺭ ﻭﺗُﺰﻳـــﺪ ﻣـــﻦ ﺍﻟﺘﺄﺛﻴـــﺮ ﺍﻟﺒﺼـــﺮﻱ‬

‫ﺍﻹﻧﻚ ﺟﺖ ﻭﺍﻟﻮﻳﺐ ﻓﻲ ﺃﺗﺶ ﺑﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ‪:‬‬

‫ﻟﻌـــﺮﻭﺽ ﺍﻟﺸـــﺮﻛﺎﺕ ﻭﺍﻟﺘﻘﺎﺭﻳـــﺮ‪ ،‬ﻛﻤـــﺎ ﺃﻧﻬـــﺎ ﺗﻀﻔﻲ‬

‫”ﺗﺘﻤﻴـــﺰ ﺑﻴﺌـــﺔ ﺍﻟﻌﻤـــﻞ ﻓـــﻲ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺼﻐﻴـــﺮﺓ‬

‫ﻣﻈﻬﺮﴽ ﻭﺇﻃﺎﺭﴽ ﻣﻬﻨﻴﴼ ﻳﻤ ّﻴﺰ ﺍﻟﻮﺛﺎﺋﻖ ﻭﺍﻟﺼﻮﺭ ﻟﺸـــﺮﻛﺔ‬

‫ﻭﺍﻟﻤﺘﻮﺳﻄﺔ ﺍﻟﺤﺠﻢ ﺑﺘﻌﺪﺩ ﻭﻇﺎﺋﻔﻬﺎ‪ ،‬ﻭﺯﻳﺎﺩﺓ ﺍﻹﻧﺘﺎﺝ‬

‫ﻣﺎ ﻋﻦ ﻏﻴﺮﻫﺎ‪.‬‬

‫ﻣـــﻊ ﺗﻘﻠﻴـــﻞ ﺍﻟﺘﻜﺎﻟﻴـــﻒ‪ ،‬ﻭﺍﻹﻋﺘﻤـــﺎﺩ ﻋﻠـــﻰ ﺍﻟﻤـــﻮﺍﺭﺩ‬

‫ﻳﻘﻮﻝ ﺍﻟﺪﻛﺘـــﻮﺭ ﺣﻤﺪﺍﻥ‪” :‬ﺗﺨﻴﻞ ﺍﻟﻌﺎﻟﻢ ﺑﺪﻭﻥ ﺃﻟﻮﺍﻥ‪،‬‬

‫ﺍﻟﺪﺍﺧﻠﻴـــﺔ ﻣﻊ ﺍﻟﻤﺤﺎﻓﻈﺔ ﻋﻠـــﻰ ﺍﻹﻳﺮﺍﺩﺍﺕ ﻭﺗﻮﻟﻴﺪﻫﺎ؛‬

‫ﻓﺬﻟﻚ ﻳﻌﺪ ﺃﻣﺮﴽ ﺷـــﺒﻪ ﻣﺴـــﺘﺤﻴﻞ‪ .‬ﻋﻨﺪﻣﺎ ﺗﺴـــﺘﺨﺪﻡ‬

‫ﻭﻫﻲ ﻛﻠﻬﺎ ﻋﻮﺍﻣﻞ ﻟﺰﻳﺎﺩﺓ ﺣﻴﻮﻳﺔ ﺍﻟﻤﻨﺎﺥ ﺍﻹﻗﺘﺼﺎﺩﻱ‬

‫ﺍﻷﻟـــﻮﺍﻥ ﻋﻠـــﻰ ﻭﺟﻪ ﺻﺤﻴـــﺢ‪ ،‬ﺗﺼﺒﺢ ﺍﻟﻘـــﺪﺭﺓ ﻋﻠﻰ‬

‫ﺍﻟﺤﺎﻟﻲ‪ .‬ﺗﻌﺪ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﺣﺪﺓ ﻣﻦ ﺃﻫﻢ ﺭﻛﺎﺋﺰ ﺍﻟﻨﺸﺎﻁ‬

‫ﺇﺣﺘﺠﺎﺝ ﺍﻟﻌﻮﺍﻃﻒ ﻭﺇﺛﺎﺭﺓ ﺍﻷﻓﻜﺎﺭ ﻭﺧﻠﻖ ﺍﻹﻧﻄﺒﺎﻋﺎﺕ‬

‫ﺍﻟﺘﺠـــﺎﺭﻱ ﺍﻟﻴﻮﻣـــﻲ ﻭﺧﺎﺻﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﻠﻮﻧﺔ‪ ،‬ﻓﻬﻲ‬

‫ﻭﺑﺎﻟﺘﺎﻟﻲ ﺗﻤﻴﻴﺰ ﺷﺮﻛﺔ ﺃﻭ ﻓﺮﺩ ﺃﻭ ﻣﻨﺘﺞ ﻣﺎ ﻋﻦ ﺍﻵﺧﺮ‪.‬‬

‫ﺃﺻﺒﺤﺖ ﺃﻛﺜﺮ ﺃﻫﻤﻴﺔ ﺇﺫ ﺃﻥ ﺍﻟﻨﺸـــﺎﻃﺎﺕ ﺍﻟﺘﺴـــﻮﻳﻘﻴﺔ‬

‫ﻭﻣـــﻦ ﺍﻟﻤﺜﻴـــﺮ ﻟﻺﻫﺘﻤﺎﻡ ﺭﺅﻳﺔ ﻋـــﺪﻡ ﺇﻧﺪﻣﺎﺝ ﺍﻷﻟﻮﺍﻥ‬

‫ﻭﺇﺗﺼﺎﻻﺕ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﺼﻐﻴﺮﺓ ﻭﺍﻟﻤﺘﻮﺳﻄﺔ ﺍﻟﺤﺠﻢ‬

‫ﻓﻲ ﻃﺮﻳﻘﺔ ﻋﻤﻞ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺼﻐﻴﺮﺓ ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ‬ ‫ﺍﻟﺤﺠﻢ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻋﻠﻰ ﺍﻟﺮﻏﻢ ﻣﻦ ﻛﻮﻥ ﺍﻷﻟﻮﺍﻥ‬

‫ﺗﺘـــﻢ ﺩﺍﺧﻠﻴﴼ‪ .‬ﻟﻘـــﺪ ُﺻﻤﻤﺖ ﺍﻟﻄﺎﺑﻌـــﺔ )ﺃﻭﻓﻴﺲ ﺟﺖ‬ ‫ﺑـــﺮﻭ ‪ (٨٥٠٠‬ﻟﺘﻜﻮﻥ ﺟﺰﺀ ﻻ ﻳﺘﺠﺰﺃ ﻣﻦ ﺣﻠﻮﻝ ﺇﺩﺍﺭﺓ‬

‫ﺟـــﺰﺀ ﻻ ﻳﺘﺠﺰﺃ ﻣﻦ ﺣﻴﺎﺗﻨﺎ ﺍﻟﻴﻮﻣﻴـــﺔ‪ ،‬ﻏﻴﺮ ﺃﻧﻨﺎ ﻻ ﺯﻟﻨﺎ‬

‫ﺍﻟﺼﻮﺭ ﻭﺍﻟﻮﺛﺎﺋﻖ ﻓﻲ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﺼﻐﻴﺮﺓ ﻭﺍﻟﻤﺘﻮﺳﻄﺔ‬

‫ﻧﻌﺘﻤﺪ ﺇﻋﺘﻤﺎﺩﴽ ﻛﺒﻴﺮﴽ ﻋﻠﻰ ﺍﻷﺳﻮﺩ ﻭﺍﻷﺑﻴﺾ ﺑﻮﺻﻔﻪ‬

‫ﺍﻟﺤﺠـــﻢ‪ ،‬ﻓﻴﻤﺎ ﺗﻌﻤﻞ ﻫﺬﻩ ﺍﻟﻄﺎﺑﻌﺔ ﻋﻠﻰ ﺗﻘﻠﻴﻞ ﻛﻠﻔﺔ‬

‫ﻭﺳﻴﻠﺔ ﻟﻺﺗﺼﺎﻝ‪ ،‬ﻭﻳﺠﺐ ﻋﻠﻰ ﺫﻟﻚ ﺃﻥ ﻳﺘﻐﻴﺮ“‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻠﻮﻧﺔ“‪.‬‬

‫ﻭﺗﺆﻛـــﺪ ﺩﺭﺍﺳـــﺎﺕ ﺃﺟﺮﻳـــﺖ ﻣﺆﺧـــﺮﴽ ﻋﻠـــﻰ ﺃﻥ ﻋـــﺪﺩ‬

‫ﻭﺗﺆﻛـــﺪ ﺍﻟﻌﺪﻳـــﺪ ﻣـــﻦ ﺍﻟﺪﺭﺍﺳـــﺎﺕ ﻋﻠـــﻰ ﺃﻥ ﺍﻟﻮﺛﺎﺋـــﻖ‬

‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺼﻐﻴـــﺮﺓ ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ ﺍﻟﺤﺠـــﻢ ﻓـــﻲ‬

‫ﺗﺤﺴﻦ ﻣﻦ ﻗﺪﺭﺓ ﺇﺳﺘﻴﻌﺎﺏ ﺍﻟﻘﺮﺍﺀ‬ ‫ﺍﻟﻤﻄﺒﻮﻋﺔ ﺑﺎﻟﻠﻮﻥ ّ‬ ‫ّ‬ ‫ﻭﺍﻟﺘﻌﻠﻢ ﺑﻨﺴـــﺒﺔ ﺗﺘﺮﺍﻭﺡ‬ ‫ﻟﻠﻤﻌﻠﻮﻣـــﺎﺕ ﺑﻨﺴـــﺒﺔ ‪،٪ ٤٠‬‬

‫ﻻﺳـــﻴﻤﺎ ﺑﻌـــﺪ ﺇﺳـــﺘﺤﺪﺍﺙ ﻣﻨﺎﻃـــﻖ ﺣـــﺮﺓ‪ ،‬ﻭﺇﺟـــﺮﺍﺀ‬

‫ﺑﻴﻦ ‪ ، ٪ ٧٨ - ٥٥‬ﻭﺍﻟﻔﻬﻢ ﺑﻨﺴـــﺒﺔ ‪ .٪ ٧٣‬ﻭﺃﺷـــﺎﺭ‬

‫ﺑﻌـــﺾ ﺍﻟﺘﻐﻴﻴـــﺮﺍﺕ ﺍﻟﺘﺸـــﺮﻳﻌﻴﺔ ﻭﺍﻟﺴـــﻤﺎﺡ ﺑﺎﻟﻤﻠﻜﻴﺔ‬

‫ﺍﻟﺒﺤﺚ ﺍﻟﺬﻱ ﺃﺟﺮﺗﻪ ﺍﻷﻣﺎﻧﺔ ﺍﻟﻌﺎﻣﺔ ﻟﻤﻌﺮﺽ ﺳـــﻴﻮﻝ‬

‫ﺍﻟﻜﺎﻣﻠـــﺔ ﻟﻠﻤﻐﺘﺮﺑﻴﻦ‪ .‬ﺇﺫ ﺗﺤﺘﻞ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺼﻐﻴﺮﺓ‬

‫ﺍﻟﺪﻭﻟﻲ ﻟﻸﻟﻮﺍﻥ ﺇﻟﻰ ﺃﻥ ‪ ٪ ٩٢,٦‬ﻣﻦ ﺻﺎﻧﻌﻲ ﺍﻟﻘﺮﺍﺭ‬

‫ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ ﺍﻟﺤﺠـــﻢ ‪ ٪ ٩٩‬ﻣـــﻦ ﻋﺪﺩ ﺍﻟﺸـــﺮﻛﺎﺕ‬

‫ﺇﻋﺘﺮﻓﻮﺍ ﺃﻧﻬﻢ ﻳﻮﻟﻮﻥ ﺃﻫﻤﻴـــﺔ ﻟﻠﻌﻮﺍﻣﻞ ﺍﻟﺒﺼﺮﻳﺔ ﻋﻨﺪ‬

‫ﺍﻟﻌﺎﻣﻠـــﺔ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ ﻭﺛﻠﺜـــﻲ ﺍﻟﻌﻤﺎﻟﺔ ﻓـــﻲ ﺃﻭﺭﻭﺑﺎ‪،‬‬

‫ﺷﺮﺍﺀ ﺍﻟﻤﻨﺘﺠﺎﺕ‪ ،‬ﻣﻘﺎﺑﻞ ‪ ٪ ٥,٦‬ﻓﻘﻂ ﻳﺸﻌﺮﻭﻥ ﺑﺄﻥ‬

‫ﺷﺪﺩ ﻓﻴﻬﺎ ﻋﻠﻰ ﺃﻫﻤﻴﺔ ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ“‪ّ ،‬‬

‫ﻭﺗﻘﺮﻳﺒـــﴼ ‪ ٪ ٧٠‬ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ .‬ﻭﻗﺪ ﺩﺃﺑﺖ ﺍﻟﺤﻜﻮﻣﺎﺕ‬

‫ﺣﺎﺳـــﺔ ﺍﻟﻠﻤﺲ ﻫﻲ ﺍﻷﻫﻢ‪ ،‬ﻓـــﻲ ﺣﻴﻦ ﺇﻋﺘﺒﺮ ‪٪ ٠,٩‬‬

‫ﺍﻟﻤﺤﻠﻴﺔ ﻋﻠﻰ ﺍﻻﻋﺘﺮﺍﻑ ﺑﺎﻟﻘﻮﺓ ﺍﻟﻤﺘﻨﺎﻣﻴﺔ ﻟﻠﺸﺮﻛﺎﺕ‬

‫ﺃﻥ ﺣﺎﺳـــﺔ ﺍﻟﺴـــﻤﻊ ﻭﺍﻟﺸـــﻢ ﻫﻲ ﺍﻷﻫـــﻢ‪ .‬ﻭﺭﺩﴽ ﻋﻠﻰ‬

‫ﻭﻛﻔﺎﺀﺓ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻠﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺘﻮﺳـــﻄﺔ ﻭﺍﻟﺼﻐﻴﺮﺓ‬

‫ﺍﻟﺼﻐﻴـــﺮﺓ ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ ﺍﻟﺤﺠـــﻢ‪ ،‬ﻭﺗﺄﺛﻴﺮﻫـــﺎ ﻛﻘـــﻮﺓ‬ ‫ﻣﺤﺮﻛﺔ ﻹﻗﺘﺼـــﺎﺩ ﺍﻟﻤﻨﻄﻘﺔ ﻭﺍﻟﺬﻱ ﻳﻮﻟّﺪ ﻣﺎ ﺑﻴﻦ ‪٤٠‬‬

‫ﺳﺆﺍﻝ ﻟﺘﻘﺮﻳﺐ ﺃﻫﻤﻴﺔ ﺍﻷﻟﻮﺍﻥ ﻋﻨﺪ ﺷﺮﺍﺀ ﺍﻟﻤﻨﺘﺠﺎﺕ‪،‬‬ ‫ﻳﻌﺘﻘـــﺪ ‪ ٪ ٨٤,٧‬ﻣـــﻦ ﻣﺠﻤـــﻮﻉ ﺍﻟﻤﺴـــﺘﺠﻴﺒﻴﻦ ﺃﻥ‬

‫‪ ٪ ٥٠ -‬ﻣﻦ ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ‪.‬‬

‫ﺍﻷﻟـــﻮﺍﻥ ﺗﻤﺜّﻞ ﺃﻛﺜﺮ ﻣﻦ ﺍﻟﻨﺼـــﻒ ﻣﻦ ﺑﻴﻦ ﻣﺨﺘﻠﻒ‬

‫ﻣﻦ ﺟﻬﺘﻪ‪ ،‬ﻗﺎﻝ ﻧـــﺎﺭﺵ ﻛﻮﻣﺎﺭ ﻣﺪﻳﺮ ﺍﻹﻧﺘﺎﺝ ﻟﺤﻠﻮﻝ‬

‫ﺍﻟﻌﻮﺍﻣﻞ ﺍﻟﻬﺎﻣﺔ ﻻﺧﺘﻴﺎﺭ ﺍﻟﻤﻨﺘﺠﺎﺕ‪.‬‬

‫ﺃﻃﻠﻘﺖ ﺷـــﺮﻛﺔ ﺃﺗﺶ ﺑﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﺑﺎﻟﺘﻌﺎﻭﻥ‬ ‫ﻣـــﻊ ﺧﺒـــﺮﺍﺀ ﺇﻗﻠﻴﻤﻴﻴـــﻦ ﻓـــﻲ ﻣﺠـــﺎﻝ ﺇﺩﺍﺭﺓ ﺍﻷﻟـــﻮﺍﻥ‬ ‫ﻭﺍﻟﻮﺛﺎﺋـــﻖ‪ ،‬ﺣﻤﻠـــﺔ ”ﺩﻛﺘـــﻮﺭ ﺍﻟﻄﺒﺎﻋـــﺔ“‪ ،‬ﻭﻫـــﻲ ﻧﺪﻭﺓ‬ ‫ﺗﺜﻘﻴﻔﻴـــﺔ ﻟﺪﻋـــﻢ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺼﻐﻴﺮﺓ ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ‬ ‫ﺍﻟﺤﺠـــﻢ ﻓﻲ ﻣﺠﺎﻝ ﺇﺩﺍﺭﺓ ﺍﻟﻮﺛﺎﺋﻖ ﻭﺍﻟﺼﻮﺭ‪ .‬ﻭﻗﺪ ّ‬ ‫ﺭﻛﺰ‬ ‫ﺍﻟﺤـــﺪﺙ ﺍﻟﺬﻱ ﺃﻗﻴـــﻢ ﻓﻲ ‪ ١١‬ﻣـــﺎﺭﺱ ‪ ٢٠٠٩‬ﺑﻔﻨﺪﻕ‬ ‫ﺍﻟﻔﻴﺮﻣﻮﻧﺖ ﺑﺪﺑﻲ‪ ،‬ﻋﻠﻰ ﺍﻷﻫﻤﻴﺔ ﺍﻟﻤﺘﺰﺍﻳﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﺑﺎﻷﻟﻮﺍﻥ ﻟﻠﻤﺆﺳﺴﺎﺕ ﺍﻟﺼﻐﻴﺮﺓ ﻭﺍﻟﻤﺘﻮﺳﻄﺔ ﺍﻟﺤﺠﻢ‬ ‫ﺍﻟﻌﺎﻣﻠـــﺔ ﻓـــﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻓـــﻲ ﻇـــﻞ ﺍﻟﺘﺒﺎﻃﺆ‬ ‫ﺍﻹﻗﺘﺼﺎﺩﻱ ﺍﻟﺮﺍﻫﻦ‪.‬‬ ‫ﺇﺳـــﺘ ّ‬ ‫ُﻬﻞ ﺍﻟﺤﺪﺙ ﺑﻜﻠﻤﺔ ﻟﻠﺪﻛﺘـــﻮﺭ ﺭﻳﻤﻮﻧﺪ ﺣﻤﺪﺍﻥ‪،‬‬ ‫ﺍﻷﺧﺼﺎﺋﻲ ﺍﻟﻨﻔﺴـــﻲ ﻭﺍﻟﺸﺮﻋﻲ ﻓﻲ ﻣﻌﻬﺪ ﺍﻟﻌﻼﻗﺎﺕ‬ ‫ﺍﻹﻧﺴـــﺎﻧﻴﺔ‪ ،‬ﻭﺍﻟﻤﺘﺤﺪﺙ ﺍﻟﺮﺳﻤﻲ ﻓﻲ ﺣﻤﻠﺔ ”ﺩﻛﺘﻮﺭ‬ ‫ﺍﻟﻤﻠﻮﻧـــﺔ ﻛﻮﻧﻬـــﺎ ﻣﻦ ﺃﻛﺜﺮ ﻭﺳـــﺎﺋﻞ ﺍﻹﺗﺼـــﺎﻝ ﻓﻌﺎﻟﻴﺔ‬ ‫ﺍﻟﺤﺠـــﻢ ﻭﺍﻟﺘﻲ ﻗـــﺪ ﺗﻨﻌـــﺪﻡ ﻟﺪﻳﻬﺎ ﻣﻮﺍﺭﺩ ﺍﻟﺘﺴـــﻮﻳﻖ‬ ‫ﻭﺍﻹﺗﺼـــﺎﻝ‪ .‬ﻭﺃﺿـــﺎﻑ ﺃﻥ ﺍﻷﻟـــﻮﺍﻥ ﺗﺴـــﺘﺤﻮﺫ ﻋﻠـــﻰ‬

‫ﺍﻟﻤﻨﻄﻘـــﺔ ﻳﻜﺒـــﺮ ﺑﻨﺴـــﺒﺔ ﻛﺒﻴـــﺮﺓ ﻭﺳـــﺮﻋﺔ ﻗﻴﺎﺳـــﻴﺔ‬

‫ﻣﺼﺮ‪» :‬ﺑﺎﻛﻴـﻦ« ﺗﺪﺧـﻞ ﻓـﻲ ﺷﺮﺍﻛـﺔ ﻣـﻊ »ﻣﺎﻳﻜﺮﻭ ﺇﻧﻜـﺲ« ﺍﻟﻬﻨﺪﻳـﺔ‬ ‫ﺳﺘﺘﻮﻟﻰ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺼﺮﻳﺔ ﺍﻟﻤﺼﻨ ّﻌﺔ ﻟﻸﺣﺒﺎﺭ ﺗﺼﻨﻴﻊ ﻭﺑﻴﻊ ﺃﺣﺒﺎﺭ ﻃﺒﺎﻋﺔ ﺍﻻﻭﻓﺴﺖ ﺑﺈﺳﺘﺨﺪﺍﻡ ﺍﻹﺳﻢ‬

‫‪ME Printer April 2009‬‬

‫ﺍﻟﺘﺠﺎﺭﻱ ﻟﻤﺠﻤﻮﻋﺔ ﻫﻮﺑﺮ‬

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‫ﻗﺎﻟﺖ ﺷـــﺮﻛﺔ ﺑﺎﻛﻴـــﻦ ﻟﻠﺪﻫﺎﻧﺎﺕ ﺇﻥ ﻭﺣـــﺪﺓ ﺗﺎﺑﻌﺔ ﻟﻬﺎ‬

‫ﻭﻟـــﻢ ﺗﺬﻛﺮ ﺍﻟﺸـــﺮﻛﺔ ﺷـــﻴﺌﴼ ﻋـــﻦ ﺍﻟﺘﻔﺎﺻﻴـــﻞ ﺍﻟﻤﺎﻟﻴﺔ‬

‫ﻭﻗﻌﺖ ﻋﻘﺪ ﺷﺮﺍﻛﺔ ﻣﻊ ﺷﺮﻛﺔ ﻣﺎﻳﻜﺮﻭ ﺇﻧﻜﺲ ﺍﻟﻬﻨﺪﻳﺔ‬

‫ﻟﻠﺼﻔﻘﺔ‪ ،‬ﻓﻲ ﺣﻴﻦ ﻗﺎﻝ ﺷﺮﻳﻒ ﺷﻮﻗﻲ ﺭﺋﻴﺲ ﺑﺎﻛﻴﻦ‬

‫ﺍﻟﺘـــﻲ ﺗﻤﺜـــﻞ ﺟـــﺰﺀﴽ ﻣﻦ ﻣﺠﻤﻮﻋـــﺔ ﻫﻮﺑـــﺮ ﺍﻻﻟﻤﺎﻧﻴﺔ‬

‫ﻓﻲ ﺍﻟﺒﻴﺎﻥ ﺃﻥ ﻫﺬﻩ ﺍﻟﺸـــﺮﺍﻛﺔ ﺗﺘﻼﺀﻡ ﻣﻊ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺔ‬

‫ﻟﻸﺣﺒﺎﺭ‪.‬‬

‫ﺍﻟﺸﺮﻛﺔ ﺑﻌﻘﺪ ﺗﺤﺎﻟﻔﺎﺕ ﻣﻊ ﺷﺮﻛﺎﺕ ﻋﺎﻟﻤﻴﺔ‪.‬‬

‫ﻭﻗﺎﻟـــﺖ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ ﺑﻴـــﺎﻥ ﻟﻬﺎ ﺃﻥ ﺍﻟﺼﻔﻘﺔ ﺳـــﺘﺘﻴﺢ‬ ‫ﻟــــ »ﺑﺎﻛﻴـــﻦ ﻟﻸﺣﺒـــﺎﺭ« ﺗﺼﻨﻴـــﻊ ﻭﺑﻴﻊ ﺃﺣﺒـــﺎﺭ ﻃﺒﺎﻋﺔ‬ ‫ﺍﻻﻭﻓﺴـــﺖ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺨﺒـــﺮﺍﺕ ﺍﻟﻔﻨﻴـــﺔ ﻟﻠﺸـــﺮﻛﺔ‬ ‫ﺍﻟﻬﻨﺪﻳـــﺔ ﻭﺍﻷﺳـــﻤﺎﺀ ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﻟﻤﺠﻤﻮﻋـــﺔ ﻫﻮﺑـــﺮ‬ ‫ﻭﻋﻼﻣﺎﺗﻬﺎ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻓﻲ ﻣﺼﺮ ﻭﻟﻴﺒﻴﺎ‪.‬‬

‫ﺍﻟﻴﻤﻦ‪» :‬ﺍﻟﺜﺮﻳﺎ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻹﻋﻼﻥ« ّ‬ ‫ﺗﻌﺰﺯ ﺇﻣﻜﺎﻧﺎﺗﻬﺎ ﺑﺈﺿﺎﻓﺔ ﻣﺎﻛﻴﻨﺔ ﺟﺖ ﺁﻱ‬ ‫‪ ٥٠٢٤‬ﻣﻦ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ‬ ‫ﺗﺴﻌﻰ ﺍﻟﺸﺮﻛﺔ ﻣﻦ ﺧﻼﻝ ﺇﺳﺘﺜﻤﺎﺭﻫﺎ ﺍﻷﺧﻴﺮ ﺍﻟﻰ ﺗﻮﺳﻴﻊ ﺗﻮﺍﺟﺪﻫﺎ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﻣﻦ ﺧﻼﻝ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ‬ ‫ﻃﺒﺎﻋﻴﺔ ﻣﺘﻨﻮﻋﺔ‬ ‫ﺃﻋﻠﻨـــﺖ ﺷـــﺮﻛﺔ ﺍﻟﺜﺮﻳـــﺎ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻹﻋـــﻼﻥ‪ ،‬ﺇﺣﺪﻯ‬

‫)ﺍﻟﺒﺮﻳﺰﻣـــﺎ(‪ ،‬ﻃﺒﺎﻋـــﺔ ﻭﺗﺮﻛﻴـــﺐ ﻭﺗﺠﻬﻴـــﺰ ﻟﻮﺣـــﺎﺕ‬

‫ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺮﻗﻤﻴﺔ ﻭﻣﻘﺮﻫﺎ ﺻﻨﻌﺎﺀ‪ ،‬ﻋﻦ ﻗﻴﺎﻣﻬﺎ ﻣﺆﺧﺮﴽ‬

‫ﺇﻋﻼﻧـــﺎﺕ ﺍﻟﻄـــﺮﻕ‪ ،‬ﻃﺒﺎﻋـــﺔ ﺍﻹﻋﻼﻧـــﺎﺕ ﺍﻟﺘﺠﺎﺭﻳـــﺔ‬

‫ﺑﺸـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ )ﺟﺖ ﺁﻱ ‪(٥٠٢٤‬‬

‫ﻭﺇﻋﻼﻧـــﺎﺕ ﺍﻟﻤﺮﻛﺒـــﺎﺕ‪ ،‬ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟـــﻰ ﻃﺒﺎﻋـــﺔ‬

‫ﺫﺍﺕ ﺍﻟﺨﻤﺴﺔ ﺃﻣﺘﺎﺭ ﻣﻦ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ‪.‬‬

‫ﺍﻟﺒﻮﺳﺘﺮﺍﺕ ﺑﻤﺨﺘﻠﻒ ﺍﻷﺣﺠﺎﻡ ﻭﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﻤﻌﻠﻘﺔ‬

‫ﻭ ُﻳﻤﻜـــﻦ ﻟﻠﻤﺎﻛﻴﻨـــﺔ ﺍﻟﺠﺪﻳـــﺪﺓ ﻣﻦ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺰ‬

‫ﻭﺧﻠﻔﻴﺎﺕ ﺍﻟﻤﻌﺎﺭﺽ ﻭﺍﻟﻤﺘﺎﺣﻒ ﻭﺍﻟﻤﺴﺎﺭﺡ ﻭﺍﻟﻨﺪﻭﺍﺕ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺑﺴﺮﻋﺎﺕ ﺗﺼﻞ ﻟﻐﺎﻳﺔ ‪ ٢٠٠‬ﻣﺘﺮ ﻓﻲ ﺍﻟﺴﺎﻋﺔ‬

‫ﻭﻣﺎ ﺷﺎﺑﻪ ﺫﻟﻚ‪.‬‬

‫ﺍﻟﻮﺍﺣﺪﺓ‪ ،‬ﻭﺑﺪﻗﺔ ﻃﺒﺎﻋﻴﺔ ﺗﺒﻠﻎ ‪ ٦٠٠‬ﻧﻘﻄﺔ ﻟﻜﻞ ﺑﻮﺻﺔ‬

‫ﻭﺗﻌﻤـــﻞ ﺷـــﺮﻛﺔ ﺍﻟﺜﺮﻳﺎ ﻣـــﻊ ﻣﺠﻤﻮﻋﺔ ﻣـــﻦ ﺍﻟﻌﻤﻼﺀ‬

‫ﻋﻨﺪ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺜﻤﺎﻧﻴﺔ ﺃﻟﻮﺍﻥ‪.‬‬

‫ﻣﻦ ﺑﻴﻨﻬﻢ ﺃﺻﺤﺎﺏ ﺍﻟﻮﺳـــﺎﺋﻞ ﺍﻹﻋﻼﻧﻴﺔ‪ ،‬ﻭﻭﻛﺎﻻﺕ‬

‫ﻭﻋـــﻦ ﺳـــﺒﺐ ﺷـــﺮﺍﺀ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺑﺎﻟﺘﺤﺪﻳـــﺪ‪،‬‬

‫ﺍﻟﺪﻋﺎﻳـــﺔ ﻭﺍﻹﻋﻼﻥ‪ ،‬ﻭﻣﺼﻨّﻌﻲ ﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ‪،‬‬

‫ﻳﻘـــﻮﻝ ﻣﺤﻤﻮﺩ ﺳـــﻌﻴﺪ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ »ﺍﻟﺜﺮﻳـــﺎ ﻟﻠﻄﺒﺎﻋﺔ‬

‫ﻭﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺤﻜﻮﻣﻴﺔ ﻭﻏﻴﺮﻫـــﻢ ﺍﻟﻜﺜﻴﺮ‪ .‬ﻭﻳﻘﻮﻝ‬

‫ﻭﺍﻹﻋﻼﻥ«‪” :‬ﺷـــﺎﻫﺪﻧﺎ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻓـــﻲ ﺍﻟﻌﺪﻳﺪ‬

‫ﺳـــﻌﻴﺪ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸﺄﻥ‪” :‬ﻧﻌﻤﻞ ﻓﻘﻂ ﻟﺼﺎﻟﺢ ﺍﻟﺴﻮﻕ‬

‫ﻣﻦ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﺘـــﻲ ﻗﻤﻨﺎ ﺑﺰﻳﺎﺭﺗﻬﺎ‪ ،‬ﻓﺄﻧﺒﻬﺮﻧﺎ ﺑﺪﻗﺘﻬﺎ‬

‫ﺍﻟﻤﺤﻠـــﻲ‪ ،‬ﻭﺫﻟﻚ ﺑﺤﻜﻢ ﺃﻥ ﺧﺒﺮﺗﻨﺎ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ‬

‫ﻭﺳـــﺮﻋﺘﻬﺎ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺍﻟﻌﺎﻟﻴـــﺔ‪ ،‬ﻭﻗﺮﺭﻧـــﺎ ﻋﻠـــﻰ ﺍﻟﻔﻮﺭ‬

‫ﻻ ﺗﺘﻌـــﺪﻯ ﺍﻟﻌﺎﻣﻴـــﻦ‪ ،‬ﻭﻟﻜـــﻦ ﻻ ﻣﺎﻧـــﻊ ﻣـــﻦ ﺗﺼﺪﻳﺮ‬

‫ﺇﻗﺘﻨﺎﺋﻬﺎ‪ .‬ﻭﺑﻔﻀﻞ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‪ ،‬ﺗﻤﻜﻨﺎ ﻣﻦ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺧﺪﻣﺎﺗﻨﺎ ﺍﻟﻰ ﺩﻭﻝ ﺃﺧﺮﻯ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ‪ .‬ﻧﻌﺘﻘﺪ ﺑﺄﻥ‬

‫ﻋﻠـــﻰ ﺍﻟﻠﻮﺣﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ﺍﻟﻜﺒﻴـــﺮﺓ ﺑﻌﺮﺽ ‪ ٥‬ﺃﻣﺘﺎﺭ‬

‫ﺳﻮﻕ ﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﺪﺍﺧﻠﻴﺔ ﻭﺍﻟﺨﺎﺭﺟﻴﺔ ﻓﻲ ﺍﻟﻴﻤﻦ ﻗﺪ‬

‫ﻭﺑﻤﺨﺘﻠـــﻒ ﺍﻟﺨﺎﻣﺎﺕ‪ ،‬ﻛﻤـــﺎ ُﻳﻤﻜﻨﻨـــﺎ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ‬

‫ﺗﺄﺛﺮ ﺑﺎﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ ﻧﺘﻴﺠﺔ ﺇﺣﺘﺪﺍﻡ ﺍﻟﺘﻨﺎﻓﺲ‬ ‫ﺑﻴﻦ ﺍﻟﺸـــﺮﻛﺎﺕ‪ ،‬ﻭﺑﺎﺗﺖ ﺃﺳـــﻌﺎﺭ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﻲ ﺗﻨ ّﻔﺬ‬

‫ﻳﻜﻦ ﺑﻤﻘﺪﻭﺭﻧﺎ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻴﻬﺎ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻣﺎﻛﻴﻨﺎﺗﻨﺎ‬

‫ﻋﻠـــﻰ ﻣﻜﺎﺋﻦ ﺍﻟـ )ﻓﻴﻮﺗـــﻚ( ﻭﺍﻟـ )ﺟـــﺖ ﺁﻱ( ﻣﻮﺍﺯﻳﺔ‬

‫ﺍﻟــــ ‪ ٦,٠٠٠‬ﻣﺘـــﺮ ﻣﺮﺑـــﻊ ﻓﻲ ﺣﻴـــﻦ ﺗﺘﺨﻄـــﻰ ﺍﻟﻄﺎﻗﺔ‬

‫ﺍﻟﺤﺎﻟﻴﺔ‪ ،‬ﺣﻴﺚ ﻳﻮﺟﺪ ﻟﺪﻳﻨﺎ ﻃﺎﺑﻌﺔ ﻓﻴﻮﺗﻚ ﺍﻷﻣﺮﻳﻜﻴﺔ‬

‫ﻷﺳـــﻌﺎﺭ ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠﻰ ﺃﻱ ﻣﺎﻛﻴﻨـــﺔ ﺻﻴﻨﻴﺔ ﺍﻟﺼﻨﻊ‪،‬‬

‫ﻭﻣﺎﻛﻴﻨﺔ ﺻﻴﻨﻴﺔ ﺍﻟﺼﻨﻊ ﻟﻄﺒﺎﻋﺔ ﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﺪﺍﺧﻠﻴﺔ‬

‫ﻫﺬﺍ ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟـــﻰ ﺇﻧﺨﻔﺎﺽ ﺍﻟﻤﻴﺰﺍﻧﻴﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ‬

‫ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﺴﻨﻮﻳﺔ ﺍﻟـ ‪ ٧٢,٠٠٠‬ﻣﺘﺮﴽ ﻣﺮﺑﻌﴼ‪.‬‬ ‫ﻭﻳﺨﺘﻢ ﺳﻌﻴﺪ ﺣﺪﻳﺜﻪ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻳﻮﺟﺪ ﻓﻲ ﺻﻨﻌﺎﺀ ﺍﻟﻴﻮﻡ‬

‫)ﺍﻹﻧﺪﻭﺭ(“‪.‬‬

‫ﻟﻠﺸﺮﻛﺎﺕ ﺑﺸﻜﻞ ﻋﺎﻡ“‪.‬‬

‫ﺗﺸـــﺘﻤﻞ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ ﺷـــﺮﻛﺔ ﺍﻟﺜﺮﻳﺎ ﻋﻠﻰ‬

‫ﺗﺄﺳﺴﺖ ﺷﺮﻛﺔ ﺍﻟﺜﺮﻳﺎ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻹﻋﻼﻥ ﻓﻲ ﺃﻭﺍﺋﻞ‬

‫ﻃﺒﺎﻋـــﺔ ﺍﻹﻋﻼﻧـــﺎﺕ ﺍﻟﺪﺍﺧﻠﻴـــﺔ ﻭﺍﻟﺨﺎﺭﺟﻴـــﺔ‪ ،‬ﻃﺒﺎﻋﺔ‬ ‫ﻭﺗﺮﻛﻴﺐ ﻟﻮﺣﺎﺕ ﻟﻮﺣﺎﺕ ﺍﻟﻴﻮﻧﻴﺒﻮﻝ‪ ،‬ﻃﺒﺎﻋﺔ ﻭﺗﺮﻛﻴﺐ‬

‫ﻋﺎﻡ ‪ ،٢٠٠٧‬ﻭﻗﺪ ﺳﻤ ّﻴﺖ ﺑﻬﺬﺍ ﺍﻹﺳﻢ ﺗﻴﻤﻨﴼ ﺑﺈﺳﻢ ﺇﺑﻨﺔ‬ ‫ﻣﺪﻳﺮ ﺍﻟﺸﺮﻛﺔ )ﺛﺮﻳﺎ( ﺍﻟﺘﻲ ﺗﺰﺍﻣﻨﺖ ﻭﻻﺩﺗﻬﺎ ﻣﻊ ﺣﻘﺒﺔ‬

‫ﻭﺗﻮﺭﻳـــﺪ ﻟﻮﺣـــﺎﺕ ﺍﻹﻋﻼﻧـــﺎﺕ ﺍﻟﺜﻼﺛﻴـــﺔ ﺍﻟﻤﺘﺤﺮﻛﺔ‬

‫ﺗﺄﺳـــﻴﺲ ﺍﻟﺸﺮﻛﺔ‪ .‬ﻭﻳﺒﻠﻎ ﺍﺟﻤﺎﻟﻲ ﺍﻟﻘﻮﻯ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ‬

‫ﺍﻷﻋﻼﻡ ﻭﺍﻟﻤﻮﻛﻴـــﺖ ﻭﻏﻴﺮﻫﺎ ﻣﻦ ﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﺘﻲ ﻟﻢ‬

‫ﺍﻟﺸـــﺮﻛﺔ ‪ ٣٢‬ﻣﻮﻇﻔﴼ ﺑﺼﻔـــﺔ ﺇﺩﺍﺭﻳﻴﻦ ﻭﻓﻨﻴﻲ ﻃﺒﺎﻋﺔ‪،‬‬ ‫ﻭﻳﻌﻤﻠـــﻮﻥ ﺑﻮﺍﻗـــﻊ ﺛﻼﺙ ﻭﺭﺩﻳﺎﺕ ﻓﻲ ﺍﻟﻴـــﻮﻡ ﺍﻟﻮﺍﺣﺪ‪.‬‬ ‫ﻭﺗﺒﻠﻎ ﺍﻟﻄﺎﻗﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﺸﻬﺮﻳﺔ ﻟﻠﻤﻄﺒﻌﺔ ﻣﺎ ﻳﻘﺎﺭﺏ‬

‫ﺣﻮﺍﻟﻲ ‪ ١٠‬ﺷﺮﻛﺎﺕ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﺗﻘﺪﻳﻢ ﺍﻟﺨﺪﻣﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﻴﺔ‪ .‬ﻭﺑﺤﺴـــﺐ ﻋﻠﻤﻨﺎ‪ ،‬ﻳﺴـــﺘﺨﺪﻡ ﻓﻲ ﺍﻟﺴﻮﻕ‬ ‫ﺍﻟﻤﺤﻠـــﻲ ﺃﻛﺜﺮ ﻣﻦ ‪ ٤٠‬ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋﺔ ﺻﻴﻨﻴﺔ‪ ،‬ﺗﺒﻠﻎ‬ ‫ﺣﺼـــﺔ ﺻﻨﻌﺎﺀ ﻣﻨﻬﺎ ﻗﺮﺍﺑﺔ ﺍﻟــــ ‪ ٢٥‬ﻣﺎﻛﻴﻨﺔ‪ ،‬ﻓﻲ ﺣﻴﻦ‬ ‫ﻻ ﻳﺘﺠﺎﻭﺯ ﻋﺪﺩ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻦ ﻃﺮﺍﺯ‬ ‫)ﻓﻴﻮﺗﻚ( ﺍﻟـ ‪ ٨‬ﻣﺎﻛﻴﻨﺎﺕ“‪.‬‬

‫ُ‬ ‫ﺗﺸﻬﺪ ﺭﻭﺍﺟﴼ ﻓﻲ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺤﻠﻲ‬ ‫ﺳﻮﺭﻳﺎ‪ :‬ﺗﺠﺎﺭﺓ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬ ‫ﺍﻟﺤﻜﻮﻣﺔ ﺍﻟﺴﻮﺭﻳﺔ ﺗُﺼﺪ ُﺭ ﻗﺮﺍﺭﴽ ﻳﺴﻤﺢ ﺑﺈﺳﺘﻴﺮﺍﺩ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬ ‫ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺤﻠﻲ ﻓﻲ ﺍﻵﻭﻧﺔ ﺍﻷﺧﻴﺮﺓ ﻇﺎﻫﺮﺓ ﺗﻤﺜﻠﺖ‬

‫ﺃﺳـــﺒﺎﺏ ﻫﺬﺍ ﺍﻟﺘﻮﺟـــﻪ ﻗﺪ ﺗﻜﻮﻥ ﻣﺮﺗﺒﻄـــﺔ ﺑﺘﺪﺍﻋﻴﺎﺕ‬

‫ﺑﺘﻮﺟﻪ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻧﺤﻮ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ‬

‫ﻭﺷﺤﺔ ﺍﻟﺴﻴﻮﻟﺔ ﺍﻟﻨﻘﺪﻳﺔ‪.‬‬ ‫ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ ّ‬

‫ﻣﺴﺘﻌﻤﻠﺔ‪.‬‬

‫ﻭﻓﻲ ﻣﻌﺮﺽ ﺣﺪﻳﺜﻪ ﻋﻦ ﺍﻟﻤﺸﻬﺪ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ ﻇﻞ‬

‫ﻳﻘﻮﻝ ﺳﺎﻣﺮ ﻗ ّﺒﺎﻧﻲ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ﻓﻲ ﺷﺮﻛﺔ ﻗ ّﺒﺎﻧﻲ‪،‬‬

‫ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ‪ ،‬ﻳﻘﻮﻝ ﻗ ّﺒﺎﻧﻲ‪” :‬ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺃﻥ‬

‫ﻣﻦ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﺍﻟﻰ ﺍﻟﺒﻠﺪ‪ ،‬ﻭﺑﺎﺕ ﺍﻟﻄﺒﺎﻋﻮﻥ‬ ‫ﺍﻟﻴﻮﻡ ﻳﻔﻀﻠﻮﻥ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﺎﻛﻴﻨﺔ ﻣﺴﺘﻌﻤﻠﺔ ﺑﺪ ً‬ ‫ﻻ‬

‫ﺇﻻ ﺃﻥ ﺍﻹﻗﺘﺼﺎﺩ ﺍﻟﺴﻮﺭﻱ ﻣﺘﻴﻦ ﻭﻣﺴﺘﻘﺮ“‪.‬‬

‫ﻭﻛﻴﻞ )ﻛﻲ ﺑﻲ ﺃﻱ( ﻓﻲ ﺳﻮﺭﻳﺎ‪” :‬ﺗﻢ ﺇﺳﺘﻴﺮﺍﺩ ﺍﻟﻜﺜﻴﺮ‬

‫ﻣﻦ ﺷـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﺟﺪﻳﺪﺓ ﻟﻜـــﻲ ﻳﺘﻤﻜﻨﻮﺍ ﻣﻦ ﺗﻮﻓﻴﺮ‬

‫ُﻳﺬﻛﺮ ﺃﻥ ﺷـــﺮﻛﺔ ﻗ ّﺒﺎﻧﻲ ﺗﻘﻮﻡ ﻣﻨﺬ ﻋﺎﻡ ‪ ٢٠٠٢‬ﺑﺘﻮﺯﻳﻊ‬ ‫ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻣـــﻦ ﻛﻲ ﺑـــﻲ ﺃﻱ ﻓﻲ ﺍﻟﺴـــﻮﻕ‬

‫ﺍﻟﺴـــﻮﺭﻱ‪ ،‬ﻭﻗﺪ ﻗﺎﻣﺖ ﺍﻟﺸـــﺮﻛﺔ ﻣﺆﺧـــﺮﴽ ﺑﺒﻴﻊ ﻣﺎﻛﻴﻨﺔ‬

‫ﻭﻳﻀﻴـــﻒ‪ ” :‬ﺧﻼﻝ ﺍﻷﻋﻮﺍﻡ ‪ّ ،٢٠٠٩ – ٢٠٠٣‬‬ ‫ﺗﻤﻜﻨﺎ‬

‫ﻃﺒﺎﻋـــﺔ )ﺭﺍﺑﻴـــﺪﺍ ‪ (١٠٥‬ﺇﻟﻰ ﺍﻟﻤﻄﺒﻌـــﺔ ﺍﻟﺘﺎﺑﻌﺔ ﻟﻮﺯﺍﺭﺓ‬

‫ﺃﺻـــﺪﺭﺕ ﺍﻟﺤﻜﻮﻣﺔ ﺍﻟﺴـــﻮﺭﻳﺔ ﻗﺮﺍﺭﴽ ﺟﺪﻳـــﺪﴽ ﻳﻘﻀﻲ‬

‫ﻣـــﻦ ﺑﻴـــﻊ ﻗﺮﺍﺑـــﺔ ﺍﻟــــ ‪ ١٦‬ﻣﺎﻛﻴﻨﺔ )ﻛﻲ ﺑـــﻲ ﺃﻱ( ﻓﻲ‬

‫ﺑﺎﻟﺴﻤﺎﺡ ﺑﺈﺳـــﺘﻴﺮﺍﺩ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﻓﻲ ﺧﻄﻮﺓ‬

‫ﺍﻟﺴﻮﻕ ﺍﻟﺴﻮﺭﻱ‪ .‬ﻭﻣﻊ ﺫﻟﻚ‪ ،‬ﻳﺘﻤﺜﻞ ﺍﻟﺘﻮﺟﻪ ﺍﻟﺠﺪﻳﺪ‬

‫ﺍﻟﺪﺍﺧﻠﻴـــﺔ‪ .‬ﻭﻭﻓﻘﴼ ﻟﻘ ّﺒﺎﻧﻲ‪ ،‬ﺳـــﻴﺘﻢ ﺗﻨﺼﻴـــﺐ ﺍﻟﻤﺎﻛﻴﻨﺔ‬

‫ﺍﻟﺠﺪﻳـــﺪﺓ ﺍﻟﺘـــﻲ ﺗﺴـــﺘﺨﺪﻡ ﺃﺭﺑﻌـــﺔ ﺭﺅﻭﺱ ﻃﺒﺎﻋﻴـــﺔ‬

‫ﺗﻬﺪﻑ ﺍﻟﻰ ﺗﺸـــﺠﻴﻊ ﻣﺎﻟﻜﻲ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺼﻨﺎﻋﻴﺔ‬

‫ﻓﻲ ﺍﻟﺴـــﻮﻕ ﻗﻴﺎﻡ ﺍﻟﻄﺒﺎﻋﻴﻦ ﺍﻟﺴـــﻮﺭﻳﻴﻦ ﺑﺎﻹﺳﺘﺜﻤﺎﺭ‬

‫ﻭﺗﺘﻴـــﺢ ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠـــﻰ ﺧﺎﻣﺎﺕ ﺑﻌـــﺮﺽ ‪١٠٠ x ٧٠‬‬

‫ﻋﻠﻰ ﺗﻮﺳـــﻴﻊ ﺇﺳـــﺘﺜﻤﺎﺭﺍﺗﻬﻢ‪ .‬ﻭﻧﺘﻴﺠـــﺔ ﻟﺬﻟﻚ‪ ،‬ﻏﺰﺕ‬

‫ﺑﺎﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ“‪ ،‬ﻣﺸـــﻴﺮﴽ ﺇﻟﻰ ﺃﻥ‬

‫ﺳﻢ‪ ،‬ﻓﻲ ﻏﻀﻮﻥ ﺧﻤﺴﺔ ﺃﺷﻬﺮ‪.‬‬

‫‪ME Printer April 2009‬‬

‫ﺑﻌﺾ ﺍﻷﻣﻮﺍﻝ“‪.‬‬

‫ﺟﻤﻴﻊ ﺍﻷﺳـــﻮﺍﻕ ﻗﺪ ﺗﺄﺛﺮﺕ ﺑﺸﺤﺔ ﺍﻟﺴﻴﻮﻟﺔ ﺍﻟﻨﻘﺪﻳﺔ‪،‬‬

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‫ﻛﻠﻤﺔ ﺍﻟﻤﺤﺮﺭ‬

‫ﻟـــﻢ ﻳﺘﺒﻘﻰ ﺳـــﻮﻯ ﺃﻳﺎﻡ ﻣﻌـــﺪﻭﺩﺍﺕ ﻋﻠﻰ ﺇﻧﻄﻼﻕ ﻓﻌﺎﻟﻴﺎﺕ ﻣﻌﺮﺿـــﻲ ”ﺟﻠﻒ ﺑﺎﻙ“ ﻭ“ﺟﻠﻒ ﺑﺮﻧﺖ“‪ ،‬ﻭﺗﺸـــﻴﺮ ﺟﻤﻴﻊ‬ ‫ﺍﻟﺘﻮﻗﻌﺎﺕ ﺍﻟﻰ ﺃﻥ ﺍﻟﺤﺪﺙ ﺳـــﻴﻜﻮﻥ ﻧﺎﺟﺤﴼ ﻟﻠﻐﺎﻳﺔ‪ .‬ﻭﻟﻦ ﻳﻘﺘﺼﺮ ﺍﻟﺤﺪﺙ ﻋﻠﻰ ﻗﻴﺎﻡ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺤﻠﻴﺔ‬ ‫ﻭﺍﻟﻌﺎﻟﻤﻴـــﺔ ﺑﻌﺮﺽ ﺃﺣﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓﻲ ﺻﻨﺎﻋﺘﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‪ ،‬ﺑﻞ ﺳـــﻴﻜﻮﻥ ﺑﻤﺜﺎﺑﺔ ﻣﻘﻴﺎﺱ‬ ‫ﻟﺼﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺤﻠﻴﺔ ﻓﻲ ﻇﻞ ﺍﻟﻮﺿﻊ ﺍﻹﻗﺘﺼﺎﺩﻱ ﺍﻟﺼﻌﺐ‪ .‬ﻭﻳﻌﺘﻘﺪ ﺑﻘﻮﺓ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﺼﻨﻌﻴﻦ ﺍﻷﻭﺭﻭﺑﻴﻴﻦ‬ ‫ﻭﺍﻷﻣﺮﻳﻜﻴﻴﻦ ﻭﺍﻵﺳـــﻮﻳﻴﻦ ﺑﺄﻥ ﺳـــﻮﻕ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﺁﺧﺬﺓ ﺑﺎﻟﻨﻤﻮ‪ ،‬ﻭﺑﻘﻲ ﻋﻠﻰ ﻋﺎﺗﻖ ﻣﺠﺘﻤﻊ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺤﻠﻲ‬ ‫ﺇﺛﺒـــﺎﺕ ﻫـــﺬﻩ ﺍﻟﺤﻘﻴﻘﺔ ﻣﻦ ﺧﻼﻝ ﺩﻋﻢ ﻫﺬﺍ ﺍﻟﺤﺪﺙ ﺍﻟﻤﻬﻢ‪ .‬ﻭﺳﻴﺸـــﻬﺪ ﺍﻟﻤﻌﺮﺽ ﻣﺸـــﺎﺭﻛﺔ ﺑﻌﺾ ﺍﻟﺸـــﺨﺼﻴﺎﺕ‬ ‫ﺍﻟﻤﻬﻤﺔ ﻣﻦ ﻗﺒﻴﻞ ﺭﺋﻴﺲ ﺷﺮﻛﺔ )‪ ،(NPES‬ﺭﺍﻟﻒ ﻧﺎﺑﻲ‪ ،‬ﺍﻟﺬﻳﻦ ﺳﻴﺤﻀﺮﻭﻥ ﻣﻦ ﺩﻭﻝ ﻣﺎ ﻭﺭﺍﺀ ﺍﻟﻤﺤﻴﻄﺎﺕ ﻟﻠﺘﻌﺮﻑ‬ ‫ﻋﻦ ﻛﺜﺐ ﻋﻦ ﺍﻷﺳﺒﺎﺏ ﺍﻟﻜﺎﻣﻨﺔ ﻭﺭﺍﺀ ﺇﻫﺘﻤﺎﻡ ﺍﻟﺠﻤﻴﻊ ﺑﻬﺬﺍ ﺍﻟﺴﻮﻕ‪.‬‬ ‫ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻣﻦ ﻣﺠﻠﺘﻨﺎ‪ ،‬ﺳﻨﺴـــﺘﻤﺮ ﻓﻲ ﺗﻐﻄﻴﺘﻨﺎ ﺍﻹﻋﻼﻣﻴﺔ ﻟﻠﻔﺘﺮﺓ ﺍﻟﺘﻲ ﺗﺴـــﺒﻖ ﺇﻧﻌﻘﺎﺩ ﻣﻌﺮﺽ ”ﺟﻠﻒ ﺑﺮﻧﺖ“‪،‬‬ ‫ﻭﻗﺪ ﻗﻤﻨﺎ ﺑﺘﺴـــﻠﻴﻂ ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﻣﻮﺿﻮﻉ ﺍﻟﺘﺪﺭﻳﺐ ﺍﻟﻄﺒﺎﻋﻲ‪ .‬ﻓﻤﻊ ﺇﻧﺤﺴـــﺎﺭ ﻋﺪﺩ ﺍﻟﻤﻌﺎﻫﺪ ﺍﻟﺘﺪﺭﻳﺒﻴﺔ ﺍﻟﻤﺆﻫﻠﺔ‪ ،‬ﺛﻤﺔ‬

‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬

‫ﻳﺸﺠﻊ ﻣﻘﺎﻟﻨﺎ ﻫﺬﺍ‬ ‫ﺇﺭﺑﺎﻙ ﻣﺘﺰﺍﻳﺪ ﺣﻮﻝ ﻣﻦ ﻫﻮ ﺍﻟﻤﺴﺆﻭﻝ ﻋﻦ ﺗﻄﻮﻳﺮ ﺑﺮﺍﻣﺞ ﺍﻟﺘﺪﺭﻳﺐ ﻓﻲ ﻫﺬﻩ ﺍﻟﻤﻨﻄﻘﺔ‪ .‬ﻧﺄﻣﻞ ﺑﺄﻥ ّ‬ ‫ﺍﻟﻄﺒﺎﻋﻴﻦ ﻭﻻﻋﺒﻲ ﺍﻟﺼﻨﺎﻋﺔ ﻋﻠﻰ ﺇﺟﺮﺍﺀ ﻣﻨﺎﻗﺸﺎﺕ ﻳﺘﻨﺎﻭﻟﻮﻥ ﻓﻴﻪ ﻫﺬﺍ ﺍﻟﻤﻮﺿﻮﻉ ﺍﻟﻤﻬﻢ ﻣﻦ ﻛﺎﻓﺔ ﺟﻮﺍﻧﺒﻪ‪.‬‬

‫ﺳﻴﻜﻮﻥ ”ﺟﻠﻒ‬ ‫ﺑﺮﻧﺖ“ﺑﻤﺜﺎﺑﺔ‬ ‫ﻣﻘﻴﺎﺱﻟﺼﻨﺎﻋﺔ‬ ‫ﺍﻟﻄﺒﺎﻋﺔﺍﻟﻤﺤﻠﻴﺔ‬ ‫ﻓﻲ ﻇﻞ ﺍﻟﻮﺿﻊ‬ ‫ﺍﻹﻗﺘﺼﺎﺩﻱﺍﻟﺼﻌﺐ‬

‫ﺑﺼـــﺐ ﺇﻫﺘﻤﺎﻣﻨﺎ ﻋﻠـــﻰ ﺗﺪﺍﻋﻴﺎﺕ ﺍﻹﻗﺘﺼﺎﺩ‬ ‫ﻭُﺑﻐﻴـــﺔ ﺇﺳـــﺘﻜﻤﺎﻝ ﺍﻟﻤﺤﺘـــﻮﻯ ﺍﻟﺨﺎﺹ ﺑﻬﺬﺍ ﺍﻟﻌـــﺪﺩ‪ ،‬ﻧﻘﻮﻡ ﻣﺮﺓ ﺃﺧﺮﻯ ّ‬

‫ﻧﻘﺪﻡ ﻟﻠﻄﺒﺎﻋﻴﻦ ﺑﻌﺾ ﺍﻟﻤﻘﺘﺮﺣﺎﺕ ﺍﻟﺠﻴﺪﺓ‬ ‫ﺍﻟﻌﺎﻟﻤﻲ‪ ،‬ﻓﺎﻟﻄﺒﺎﻋﻮﻥ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻳﻜﺎﻓﺤﻮﻥ ﻟﻠﺒﻘﺎﺀ‪ ،‬ﻭﻫﺎ ﻧﺤﻦ ّ‬ ‫ﺍﻟﺘﻲ ﻣﻦ ﺷﺄﻧﻬﺎ ﺃﻥ ﺗﺴﺎﻋﺪﻫﻢ ﻓﻲ ﺍﻟﺘﺨﻔﻴﻒ ﻣﻦ ﺣﺪﺓ ﺍﻷﺯﻣﺔ‪.‬‬

‫ﻣﺴﺎﻫﻤﺎﺕﺍﺟﺘﻤﺎﻋﻴﺔ‬

‫ﺍﻟﻌـﺮﺍﻕ‪ :‬ﺑﺮﻧﺎﻣـﺞ ”ﺃﻋﻤﺎﻟـﻲ“ ﻳﺪﻋـﻢ ﺗﺄﺳﻴـﺲ ﻣﻄﺒﻌـﺔ ﺗﺠﺎﺭﻳـﺔ ﺑﺈﺩﺍﺭﺓ‬ ‫ﻧﺴﻮﻳـﺔ‬

‫ﻳﻬﺪﻑ ﻣﺸﺮﻭﻉ ”ﻣﻄﺒﻌﺔ ﺍﻟﻨﺼﺮ“ ﺑﺒﻐﺪﺍﺩ ﺇﻟﻰ ﺗﻮﻓﻴﺮ ﻓﺮﺹ ﻋﻤﻞ ﻷﻛﺒﺮ ﻋﺪﺩ ﻣﻦ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ‬ ‫ﺣﺮﻓﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺗﺒﻠﻎ ﺍﻟﻘـــﺪﺭﺓ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻟﻠﻤﻄﺒﻌﺔ ‪ ٥٠,٠٠٠‬ﻧﺴـــﺨﺔ‬ ‫ﻣﻠﻮﻧﺔ ﻓﻲ ﺍﻟﺴـــﺎﻋﺔ ﻭﻳﻤﻜـــﻦ ﻟﻠﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﻃﺒﻊ ﺻﺤﻴﻔﺘﻴﻦ ﻳﻮﻣﻴﺘﻴﻦ ﻓﻲ ﺍﻟﻮﻗﺖ ﺫﺍﺗﻪ“‪.‬‬ ‫ﻭﺗﻀﻴﻒ ﺁﻣﺎﻝ ﺇﻥ ﺍﻟﻬﺪﻑ ﻣﻦ ﺍﻟﻤﺸﺮﻭﻉ ﻟﻴﺲ ﺍﻟﺮﺑﺢ‬ ‫ﺍﻟﻤﺎﺩﻱ ﻭﺇﻧﻤﺎ ﺗﻮﻓﻴﺮ ﻓﺮﺹ ﻋﻤﻞ ﻷﻛﺒﺮ ﻋﺪﺩ ﻣﻤﻜﻦ‬ ‫ﻣـــﻦ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﻣﻬﻨﺔ ﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﻣﺘﻤﻨﻴﺔ ﺃﻥ ﻳﻨﻌﻢ‬ ‫ﺍﻟﻌﺮﺍﻕ ﻓﻲ ﻣﻄﻠﻊ ﻋﺎﻡ ‪ ٢٠٠٩‬ﺑﺎﻟﺮﻓﺎﻫﻴﺔ ﻭﺍﻟﺘﻨﻤﻴﺔ‪.‬‬ ‫ﻭﻓـــﻲ ﻣﻌـــﺮﺽ ﺣﺪﻳﺜﻬـــﺎ ﻋـــﻦ ﺍﻟﻤﺸـــﺮﻭﻉ ﺍﻟﺠﺪﻳـــﺪ‪،‬‬ ‫ﺃﺿﺎﻓﺖ ﺁﻣـــﺎﻝ ﻗﺎﺋﻠـــﺔ‪” :‬ﻛﺎﻧﺖ ﺍﻟﺘﺠﺮﺑـــﺔ ﺻﻌﺒﺔ ﻓﻲ‬ ‫ﺟﻤﺔ‪ ،‬ﻭﻟﻜﻦ ﺑﻌـــﺪ ﺍﻻﻓﺘﺘﺎﺡ‬ ‫ﺍﻟﺒﺪﺍﻳـــﺔ ﻭﺫﺍﺕ ﻣﺨﺎﻃـــﺮ ّ‬

‫ﺷـــﺎﻫﺪﺕ ﻓﺮﺣـــﺔ ﺍﻟﺤﻀـــﻮﺭ ﻓﺸـــﻌﺮﺕ ﺑﺄﻫﻤﻴـــﺔ ﻫﺬﺍ‬ ‫ﺍﻟﻤﺸﺮﻭﻉ ﻭﻣﺎ ﺳﻴﻘﺪﻣﻪ ﻟﻠﻤﺠﺘﻤﻊ“‪.‬‬

‫‪ME Printer April 2009‬‬

‫ﻣﻦ ﺟﻬﺘﻬﺎ‪ ،‬ﻗﺎﻟﺖ ﻣﺴـــﺆﻭﻟﺔ ﺑﺮﻧﺎﻣﺞ ﺍﻟﻌﻘﻮﺩ ﺍﻟﺼﻐﻴﺮﺓ‬

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‫ﺇﻓﺘﺘﺤـــﺖ ﺍﻟﺪﻛﺘﻮﺭﺓ ﻧﻮﺍﻝ ﺍﻟﺴـــﺎﻣﺮﺍﺋﻲ‪ ،‬ﻭﺯﻳـــﺮﺓ ﺍﻟﺪﻭﻟﺔ‬

‫ﺍﻟﻤـــﺮﺃﺓ ﺍﻟﺪﻛﺘﻮﺭﺓ ﻧﻮﺍﻝ ﺍﻟﺴـــﺎﻣﺮﺍﺋﻲ ﻋﻠﻰ ﺍﻟﻤﺸـــﺮﻭﻉ‬

‫ﻟﺸﺆﻭﻥ ﺍﻟﻤﺮﺃﺓ ﻓﻲ ﺍﻟﻌﺮﺍﻕ‪ ،‬ﻭﻛﺎﺛﻠﻴﻦ ﺩﻭﻟﺴﺖ‪ ،‬ﻣﺴﺆﻭﻟﺔ‬

‫ﺍﻟﺠﺪﻳﺪ ﻗﺎﺋﻠﺔ‪” :‬ﺃﻧﺎ ﻓﺨﻮﺭﺓ ﺑﺘﻨﻔﻴﺬ ﻣﺸـــﺎﺭﻳﻊ ﺿﺨﻤﺔ‬

‫ﺑﺮﻧﺎﻣـــﺞ ﺍﻟﻌﻘﻮﺩ ﻓﻲ ﻭﺯﺍﺭﺓ ﺍﻟﺨﺎﺭﺟﻴﺔ ﺍﻻﻣﻴﺮﻛﻴﺔ‪ ،‬ﻭﻋﺰﺓ‬

‫ﻣﻦ ﻗﺒﻞ ﺳﻴﺪﺍﺕ ﺍﻷﻋﻤﺎﻝ ﺍﻟﻌﺮﺍﻗﻴﺎﺕ“‪.‬‬

‫ﺧﻠﻴﻞ ﺣﻤﺎﺩﻱ‪ ،‬ﻣﺪﻳﺮﺓ ﺑﺮﻧﺎﻣﺞ ﺍﻟﻤﺮﺃﺓ‪ ،‬ﻣﺸﺮﻭﻉ ”ﻣﻄﺒﻌﺔ‬

‫ﻭﺗﺄﺗﻲ ﺗﺠﺮﺑﺔ ﺍﻷﻋﻤﺎﻝ ﺍﻟﺼﻐﻴﺮﺓ ﻓﻲ ﺇﻃﺎﺭ ﺗﺨﺼﻴﺺ‬

‫ﺍﻟﻨﺼﺮ“ ﻓﻲ ﺑﻐﺪﺍﺩ ﺍﻟﺬﻱ ﻗﺎﻣﺖ ﺑﺘﺄﺳﻴﺴﻪ ﺳﻴﺪﺓ ﺃﻋﻤﺎﻝ‬

‫ﺃﻣﺎﻛﻦ ﻋﻤﻞ ﻟﻤﻦ ﺣﺼﻞ ﻋﻠﻰ ﻣﺸﺮﻭﻉ ﺻﻐﻴﺮ ﻭﺩﻋﻢ‬

‫ﻋﺮﺍﻗﻴﺔ ﺗﺪﻋﻰ )ﺁﻣﺎﻝ(‪ .‬ﻭﻳﺄﺗﻲ ﻫﺬﺍ ﺍﻟﻤﺸـــﺮﻭﻉ ﺿﻤﻦ‬

‫ﻣـــﻦ ﺑﺮﻧﺎﻣﺞ ﺍﻟﻤﺮﺃﺓ ﺍﻟﺬﻱ ﺗﺸـــﺮﻑ ﻋﻠـــﻰ ﺇﺩﺍﺭﺗﻪ ﻋﺰﺓ‬

‫ﺑﺮﻧﺎﻣﺞ ”ﺃﻋﻤﺎﻟﻲ“ ﺍﻟﺬﻱ ﻳﺴـــﻌﻰ ﺇﻟﻰ ﺩﻋﻢ ﺍﻟﻤﺸـــﺎﺭﻳﻊ‬

‫ﺧﻠﻴﻞ ﺣﻤﺎﺩﻱ‪.‬‬

‫ﺍﻟﺼﻨﺎﻋﻴﺔ ﻭﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺩﻓﻊ ﻋﺠﻠﺔ ﺍﻹﻋﻤﺎﺭ ﻭﺍﻹﺳﺘﻘﺮﺍﺭ‬ ‫ﻓﻲ ﺍﻟﻌﺮﺍﻕ‪ ،‬ﻓﻀ ً‬ ‫ﻼ ﻋﻦ ﺩﻋﻢ ﻣﺠﺘﻤﻊ ﺳﻴﺪﺍﺕ ﺍﻻﻋﻤﺎﻝ‬

‫ﻣـــﻦ ﺟﺎﻧﺒﻬـــﺎ‪ ،‬ﻗﺎﻟﺖ ﺁﻣـــﺎﻝ‪ ،‬ﻣﺪﻳﺮﺓ ﻣﻄﺒﻌـــﺔ ﺍﻟﻨﺼﺮ‪:‬‬

‫ﻭﺑﺎﻟﺘﺎﻟﻲ ﺩﻋﻢ ﺍﻹﻗﺘﺼﺎﺩ ﺍﻟﻤﺤﻠﻲ‪.‬‬ ‫ﻭﻓﻲ ﺣﻔـــﻞ ﺍﻹﻓﺘﺘﺎﺡ‪ّ ،‬‬ ‫ﻋﻠﻘﺖ ﻭﺯﻳﺮﺓ ﺍﻟﺪﻭﻟﺔ ﻟﺸـــﺆﻭﻥ‬

‫”ﺇﻥ ﺍﻟﻤﺸـــﺮﻭﻉ ﺍﻟـــﺬﻱ ﺃﺩﻳـــﺮﻩ ﻳﺨﺪﻡ ﻗﻄـــﺎﻉ ﺍﻹﻧﺘﺎﺝ‬ ‫ﺍﻹﻋﻼﻣـــﻲ ﻭﻃﺒﺎﻋـــﺔ ﺍﻟﺼﺤﻒ ﺍﻟﻴﻮﻣﻴـــﺔ‪ ،‬ﻭﻗﺪ ﺑﻠﻐﺖ‬ ‫ﻛﻠﻔـــﺔ ﺍﻟﻤﺸـــﺮﻭﻉ ﻣﻠﻴﻮﻧﴼ ﻭﻧﺼـــﻒ ﺍﻟﻤﻠﻴـــﻮﻥ ﺩﻭﻻﺭ‪.‬‬

‫ﻭﺍﻟﻜﺒﻴـــﺮﺓ ﻓﻲ ﻣﻜﺘﺐ ﺍﻟﻌﻘـــﻮﺩ ﺍﻟﺤﻜﻮﻣﻴﺔ‪” :‬ﺇﻥ ﺩﻋﻢ‬ ‫ﺍﻟﺘﻨﻤﻴﺔ ﻓﻲ ﺍﻟﻌﺮﺍﻕ ﻻﺑﺪ ﺃﻥ ﻳﺒﺪﺃ ﻋﺒﺮ ﺩﻋﻢ ﺍﻟﻤﺸﺎﺭﻳﻊ‬ ‫ﺍﻟﺼﻐﻴﺮﺓ ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ ﻟﻤﺎ ﻳﺤﻘﻘﻪ ﻣﻦ ﺩﻭﺭ ﻓﻲ ﺩﻋﻢ‬ ‫ﺍﻹﻗﺘﺼﺎﺩ ﺍﻟﻮﻃﻨﻲ“‪ .‬ﻓﻲ ﺣﻴﻦ ﺃﻛﺪﺕ ﻣﺪﻳﺮﺓ ﺑﺮﻧﺎﻣﺞ‬ ‫ﺍﻟﻤﺮﺃﺓ ﺍﻟﻌﺮﺍﻗﻴﺔ ﻋـــﺰﺓ ﺧﻠﻴﻞ ﺣﻤﺎﺩﻱ ﺃﻧﻪ ﻋﻠﻰ ﺍﻟﺮﻏﻢ‬ ‫ﻣـــﻦ ﺍﻟﺼﻌﻮﺑـــﺎﺕ ﺍﻟﺘـــﻲ ﻣ ّﺮ ﺑﻬـــﺎ ﺍﻻﻗﺘﺼـــﺎﺩ ﺍﻟﻮﻃﻨﻲ‬

‫ﺧﻼﻝ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻤﺎﺿﻴـــﺔ‪” ،‬ﺇﻻ ﺃﻧﻨﺎ ﺍﻟﻴﻮﻡ ﻣﻄﺎﻟﺒﻮﻥ‬ ‫ﻛﻌﺮﺍﻗﻴﻴﻦ ﺑﺘﺤﻘﻴﻖ ﻭﺩﻋﻢ ﻋﺠﻠﺔ ﺍﻹﻋﻤﺎﺭ ﻭﺍﻟﺘﻨﻤﻴﺔ“‪،‬‬ ‫ﻣﺘﻤﻨﻴﺔ ﺃﻥ ﻳﺰﺩﻫﺮ ﻣﺠﺘﻤﻊ ﺳﻴﺪﺍﺕ ﺍﻷﻋﻤﺎﻝ ﻭﻳﺤﻘﻖ‬ ‫ﻣﻜﺎﻧﺔ ﻣﻮﺍﺯﻳﺔ ﻟﻤﺠﺘﻤﻊ ﺭﺟﺎﻝ ﺍﻷﻋﻤﺎﻝ ﻓﻲ ﺍﻟﻌﺮﺍﻕ‪.‬‬

‫ﺻﺼﺼﺼﺺ‬

‫ﺍﻟﻤﺤﺘـﻮﻳــﺎﺕ‬ ‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺍﻷﺧﺒـــﺎﺭ‬ ‫ﺍﻟﻌـﺮﺍﻕ‪ :‬ﺑﺮﻧﺎﻣـﺞ ”ﺃﻋﻤﺎﻟـﻲ“ ﻳﺪﻋـﻢ‬ ‫ﺗﺄﺳﻴـﺲ ﻣﻄﺒﻌـﺔ ﺗﺠﺎﺭﻳـﺔ ﺑﺈﺩﺍﺭﺓ‬ ‫ﻧﺴﻮﻳـﺔ‬

‫‪٧٩‬‬

‫ﺍﻟﻴﻤﻦ‪» :‬ﺍﻟﺜﺮﻳﺎ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻹﻋﻼﻥ«‬ ‫ّ‬ ‫ﺗﻌﺰﺯ ﺇﻣﻜﺎﻧﺎﺗﻬﺎ ﺑﺈﺿﺎﻓﺔ ﻣﺎﻛﻴﻨﺔ ﺟﺖ ﺁﻱ‬ ‫‪ ٥٠٢٤‬ﻣﻦ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ‬

‫‪٧٨‬‬

‫ﺳﻮﺭﻳﺎ‪ :‬ﺗﺠﺎﺭﺓ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬ ‫ُ‬ ‫ﺗﺸﻬﺪ ﺭﻭﺍﺟﴼ ﻓﻲ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﻤﺤﻠﻲ‬

‫‪٧٨‬‬

‫ﺩﺑﻲ‪ :‬ﺃﺗـﺶ ﺑـﻲ ُﺗﻄﻠﻖ ﺣﻤﻠﺔ ”ﺩﻛﺘﻮﺭ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ“ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫‪٧٧‬‬

‫ﻣﺼﺮ‪» :‬ﺑﺎﻛﻴـﻦ« ﺗﺪﺧـﻞ ﻓـﻲ ﺷﺮﺍﻛـﺔ‬ ‫ﻣـﻊ »ﻣﺎﻳﻜﺮﻭ ﺇﻧﻜـﺲ« ﺍﻟﻬﻨﺪﻳـﺔ‬

‫‪٧٧‬‬

‫ّ‬ ‫ﺗﺸﻐﻞ‬ ‫ﻗﻄﺮ‪ :‬ﺍﻟﺨﻠﻴﺞ ﻟﻠﻨﺸﺮ ﻭﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺃﺣﺪﺙ ﺍﻟﻤﺠﻤﻌﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫‪٧٦‬‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪” :‬ﺁﻱ‪-‬ﻣﻴﺪﻳﺎ“ ﺗﻄﻠﻖ ﺇﺻﺪﺍﺭﺍﺕ‬ ‫ﻣﺘﻌﺪﺩﺓ ﺍﻟﻤﻨﺼﺎﺕ ﺑﺎﻹﻋﺘﻤﺎﺩ ﻋﻠﻰ‬ ‫ﺗﻘﻨﻴﺎﺕ ﺍﻟﻨﺸﺮ ﺍﻟﺤﻲ ﻣﻦ ”ﻧﻮﻟﻴﺪﺝ ﻓﻴﻮ“‬

‫‪٧٥‬‬

‫ﻓﻠﺴﻄﻴﻦ‪ :‬ﻧﻘﺎﺑﺔ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺍﻟﻤﻄﺎﺑﻊ‬ ‫ﻭﺍﻟﻨﺸﺮ ﺗﻌﻘﺪ ﻭﺭﺷﺔ ﻋﻤﻞ ﻟﻤﻨﺴﻘﺎﺕ‬ ‫ﻟﺠﺎﻥ ﺍﻟﻤﺮﺃﺓ ﻓﻲ ﺍﻟﻨﻘﺎﺑﺎﺕ ﺍﻟﻔﺮﻋﻴﺔ‬

‫‪٧٥‬‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪ :‬ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬ ‫ﺗﻨﺘﺨﺐ ﺃﻋﻀﺎﺀ ﻟﺠﻨﺘﻬﺎ ﺍﻟﺘﻨﻔﻴﺬﻳﺔ‬

‫‪٧٤‬‬

‫ﺗﺴﺠﻞ‬ ‫ﻟﺒﻨﺎﻥ‪ :‬ﻓﺎﺭﺗﺎﻥ ﻟﻠﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ّ‬ ‫ﺛﺎﻧﻲ ﺇﺳﺘﺜﻤﺎﺭ ﻟﻬﺎ ﺑﻤﺎﻛﻴﻨﺔ ﻫﻴﺪﻟﺒﺮﺝ‬ ‫”ﺳﻲ ﺩﻱ ‪“١٠٢‬‬

‫‪٧٤‬‬

‫ﻣﺼﺮ‪ :‬ﻛﺎﻧﻮﻥ ُﺗ ُ‬ ‫ﻄﻠﻖ ﺗﻘﻨﻴﺎﺕ ﺟﺪﻳﺪﺓ‬ ‫ُﺗﻀﺎﻑ ﺇﻟﻰ ﻣﺠﻤﻮﻋﺔ ﻃﺒﺎﻋﺔ ﺍﻟﺼﻮﺭ‬ ‫”ﺇﻣﻴﺞ ﺑﺮﺱ“‬

‫‪٧٣‬‬

‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪» :‬ﺟﺎﺱ ﻟﻸﻗﻤﺸﺔ« ّ‬ ‫ﺗﻨﻈﻢ‬ ‫ﻣﻌﺮﺿﴼ ﻓﺮﻳﺪﴽ ﻋﻦ ﺍﻷﻗﻤﺸﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ‬

‫‪٧٣‬‬

‫ﺗﻨﺼﺐ‬ ‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪ :‬ﻣﻄﺎﺑﻊ ﺍﻟﻌﺼﺮ ّ‬ ‫ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ”ﻟﻴﺜﺮﻭﻥ“ ﻣﻦ ﻛﻮﻣﻮﺭﻱ‬

‫‪٧٢‬‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪» :‬ﺃﺗﺶ ﺗﻮ ﺃﻭ ﻛﻮﻧﺴﺒﺘﺲ«‬ ‫ّ‬ ‫ﺑﺈﺭﺗﻔﺎﻉ ﻓﻲ‬ ‫ﺗﻌﺰﺯ ﻣﻮﻗﻌﻬﺎ ﻓﻲ ﺍﻟﺴﻮﻕ‬ ‫ٍ‬ ‫ﻣﺒﻴﻌﺎﺗﻬﺎ‬

‫‪٧٢‬‬

‫‪٧١‬‬

‫ﺗﺮﻭﺝ‬ ‫ﻣﺼﺮ‪ :‬ﺷﺮﺍﻛﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻹﻋﻼﻥ ّ‬ ‫ﻷﻫﺪﺍﻓﻬﺎ ﻓﻲ ”ﺣﻠﻘﺔ ﺍﻟﻨﻘﺎﺵ ﺍﻷﻭﻟﻰ“‬

‫‪٧١‬‬

‫ﻣﺼﺮ‪ :‬ﻳﻮﺳﻒ ﻋﻼﻡ ﻭﺷﺮﻛﺎﻩ ّ‬ ‫ﺗﻨﻈﻢ ﻧﺪﻭﺓ‬ ‫ﻋﻦ ﻣﺮﺍﻗﺒﺔ ﺍﻟﺠﻮﺩﺓ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫‪٧٠‬‬

‫ﺩﺑــﻲ ﺗﺴﺘﻀﻴـﻒ ﺍﻟﻤﻌﺮﺽ ﺍﻟﻌﺮﺑـﻲ‬ ‫ﺍﻟﺜـﺎﻧـــﻲ ﻟﻠﻄﻮﺍﺑـــﻊ‬

‫ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ‬ ‫ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﺍﻟﺴﻨــﺔ ﺍﻟﺴﺎﺩﺳﺔ ‪ /‬ﺍﻟﻌـﺪﺩ ﺍﻟﺴﺎﺩﺱ ﻭﺍﻟﺨﻤﺴﻮﻥ‪ /‬ﺃﺑﺮﻳﻞ ‪٢٠٠٩‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ﺹ‪.‬ﺏ‪ ،٥٠٢١٨٣ .‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻫﺎﺗﻒ‪+٩٧١ ٤ ٣٩١ ١٢ ١٠ :‬‬ ‫ﻓﺎﻛﺲ‪+٩٧١ ٤ ٣٩٠ ٩٥ ٦١ :‬‬ ‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪info@meprinter.com :‬‬ ‫ﻣﻮﻗﻊ ﺍﻹﻧﺘﺮﻧﺖ‪www.meprinter.com :‬‬ ‫ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ‬ ‫ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ‬

‫ﻫﻴﺌــﺔ ﺍﻟﺘﺤـــﺮﻳﺮ‬

‫ﺍﻟﻤﻠﻒ‬ ‫‪٦٩‬‬

‫ﻧﻈﺮﺓ ﻋﻠﻰ ﻣﻌﺮﺽ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫‪) ٢٠٠٩‬ﺍﻟﺠﺰﺀ ﺍﻟﺜﺎﻧﻲ(‬

‫‪٦٧‬‬

‫ﺍﻟﺘﻌﻠﻴﻢ ﺍﻟﻄﺒﺎﻋﻲ‪ :‬ﻣﻦ ﺍﻟﻤﺴﺆﻭﻝ؟‬

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‫ﺑﻘﻠﻢ‪ :‬ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫ﻟﻤﺎﺫﺍ ﻧﻠﺠﺄ ﺇﻟﻰ ﺇﻗﺘﻨﺎﺀ ﺍﻟﻤﻌﺪﺍﺕ‬ ‫ﺍﻟﻤﺴﺘﻌﻤﻠﺔ؟‬ ‫ﺑﻘﻠﻢ‪ :‬ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫‪٦٣‬‬

‫ﻛﻴﻒ ﻧﺸﺘﺮﻱ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ؟‬ ‫ﺑﻘﻠﻢ‪ :‬ﻧﺎﺭﻳﺶ ﺧﺎﻧﺎ‬

‫ﺗﻘﻨﻴﺎﺕﺣﺪﻳﺜﺔ‬ ‫‪٥٩‬‬

‫ﺍﻟﻜﺘﺎﺏ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﻣﺸﻜﻠﺔﻭﺣﻞ‬ ‫‪٥٨‬‬

‫ﻣﺸﻜﻠﺔ ﺇﺧﺘﻼﻑ ﺍﻟﻀﺒﻂ ﺍﻟﺠﺎﻧﺒﻲ ﻟﻸﻓﺮﺥ‬ ‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣﻦ ﻓﺮﺥ ﺍﻟﻰ ﻓﺮﺥ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫‪alex@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻟﻌﺮﺑﻲ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫‪g.simonian@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ‬ ‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫‪rhayes@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭﻭﻥ‬ ‫ﻫﺒـــﺔ ﻣﻮﺳــــﻰ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٨‬‬ ‫‪hiba@meprinter.com‬‬ ‫ﺩﻧﻴﺲ ﻣﺎﺛﻴﻮ ﺩﺍﻧﻴﺎﻝ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٥٩٨‬‬ ‫‪english@meprinter.com‬‬ ‫ﺩ‪.‬ﻳﻮﻧﺲ ﺷﻜﺮﺧﺂﻩ‬ ‫‪younes@meprinter.com‬‬ ‫ﺍﻟﻤﺨﺘﺼﻮﻥ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ )ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪fxrppr@rit.edu‬‬ ‫ﻟﻮﺭﻳﻞ ﺑﺮﻭﻧﺮ )ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪lb@digitaldots.org‬‬ ‫ﻣﺪﻳﺮ ﺷﺆﻭﻥ ﺍﻟﻌﻤﻼﺀ‬ ‫ﺑﺮﺍﺑﻮﻻ ﺟﺎﻧﺪﺭﺍﻥ ﺑﻲ ﺃﻡ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٧‬‬

‫‪sales@meprinter.com‬‬

‫ﻣﺼﻤﻢ ﺟﺮﺍﻓﻴﻜﻲ‬ ‫ﺳﻤﻼﻝ ﺍﺱ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٦‬‬ ‫‪samlal@meprinter.com‬‬ ‫ﺍﻹﻋﻼﻧﺎﺕ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ١٠‬‬ ‫‪meprinter @meprinter.com‬‬ ‫ﺗﻮﺟﻪ ﺍﻟﻤﺮﺍﺳﻼﺕ ﺇﻟﻰ ﺍﻟﻌﻨﻮﺍﻥ ﺍﻟﺘﺎﻟﻲ‪:‬‬ ‫ﻣﺠﻠﺔ ‪ME Printer‬‬ ‫ﺹ‪.‬ﺏ ‪ ،٥٠٢١٨٣‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺑﻨﺎﻳﺔ ﺭﻗﻢ ‪ ،٩‬ﻣﻜﺘﺐ ﺭﻗﻢ ‪٢١٤‬‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫‪meprinter@meprinter.com‬‬ ‫ﻃﺒﻌﺖ ﻓﻲ ﻣﻄﺒﻌﺔ ﺃﻃﻠﺲ‬ ‫ﺟﻤﻴﻊ ﺣﻘﻮﻕ ﺍﻟﻄﺒﻊ ﻭﺍﻟﻨﺸﺮ ﻣﺤﻔﻮﻇﺔ‬

‫ﻣﺠﻠـــﺔ ‪ ME Printer‬ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣـــﻲ‬

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