ME Printer 58

Arabic Inclusive

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

Vol. 6 / Issue 58 / June 2009

IS PACKAGE PRINTING A SAFE BET?

LEADING PLAYERS FROM KSA, UAE, KUWAIT AND LEBANON PRESENT THEIR VIEWS

IRAN’S PRINTING & PACKAGING IMPORT FIGURES DEFY GLOBAL TREND

TECHNOPRINT 2009 EGYPT ENDS ON PROMISING NOTE

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ‫ﻫﻞ ﺗﻌﺪ ﻃﺒﺎﻋـﺔ ﺍﻟﺘﻐﻠﻴـﻒ ِﺭﻫﺎﻧﴼ ﺁﻣﻨﴼ؟‬ ‫ﻣﻌﺮﺽ ”ﺗﻜﻨﻮﺑﺮﻧـﺖ ﺍﻟﺜﺎﻟـﺚ“ ﺑﻤﺼﺮ‬ ‫ﻳﺨﺘـﻢ ﻓﻌﺎﻟﻴﺎﺗـﻪ ﺑﻨﺠـﺎﺡ‬

Economy and ecology are not mutually exclusive. In fact, environmentally-friendly printing makes good business sense. It helps you cut costs and project a positive image to the market. Your customers will be increasingly interested in discussing your green credentials. Let’s work together to develop customized solutions: “Think economically, print ecologically”. www.heidelberg.com

Contents News Platform

ME Printer June 2009

Regional

2

Palestine: European Convoy Takes Initiative to Supply Paper to Health, Education Sectors in Gaza

4

Lebanon: Media City Planned for Beirut

6

Gandinnovations Reassures Customers in Light of Restructuring News

7

Abu Dhabi: Al Omeira Printing Acquires 5-color Heidelberg SM 52 with Inline Die Cutting

8

Iraq: ‘Postage Festival’ Celebrates Country’s Postal Day

8

Egypt: Arab Federation for Paper, Printing & Packaging Organizes International Forum

9

Dubai: Heliozid Océ Showcases Felix Schoeller Papers at PhotoWorld 2009

10

Jordan: Ministry of Education Closes Tenders for Printing School Books for Academic Year 2009-10

10

Egypt: El Karez Graph Opts for High-end CTP from Screen

11

Palestine: Ministry of Transport Hands Driving License Printing Contract to Local Companies

12

Sharjah: Adel El Aidy Trading Launches Partnership with Mathias Bauerle of Germany

12

Lebanon: Express International Navigates Further into Eco-friendly Territory

13

Dubai: Spectrum Digital Offers Secure, Confidential Printing Guarantee

14

Egypt: Youssef Allam Co. Showcases Latest Printing Technologies at Techno Print 2009

15

Dubai: Print Central Opens Doors at IMPZ

16

Middle East: Xerox Partners with XL to Bring New Dimension to Digital Print Customers

17

Sharjah: Al Bony Printing Press Goes for Heidelberg Printmaster GTO 52

17

18

Canon Recognised by Buyers Laboratory Inc. for its Large Format Printer Range

18

KSA: ‘Loay Jassim Alkharafi’ Secures Deals for Several Printing & Packaging Equipment

19

Abu Dhabi: Xerox Kicks off 2009 Corporate Golf Challenge

International 20

Presstek Announces First Quarter 2009 Results

20

Fespa Digital 2009 Registers Overwhelming Response from Digital Print Community

Events 22

KSA: First Conference on the Future of Press Held in Association with IFRA

22

Egypt: Egygrafx Organizes Open House in Barcelona for HP Customers

23

Dubai: Canon Middle East Hosts Regional Channel Partners’ Seminar

24

Egypt: Technoprint 3 Ends on Promising Note

24

Dubai: HP Organizes Photography & Printing Road Show in Collaboration with Magnum Photos

Technology 25

Why UV inks?

Products 26

GANDINNOVATIONS

26

EPSON

27

MIMAKI

Infocus Is Package Printing a Safe Bet? ME Printer presents an insight into where the dynamic packaging industry is heading

28

Iran’s Printing & Packaging Outlook

34

Vol. 6 / Issue 58 / June 2009 ME Printer FZ L.L.C.

Import figures defy global trend

Searching for Niche Domains in Packaging

The comprehensive monthly magazine dedicated to the graphic arts industry print professionals in the Middle East

P.O.Box: 50 2183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com Internet: www.meprinter.com

Group Publishing Director

38

Morteza Karimian karimian@meprinter.com

����������������

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

�����������������������������

ME Printer Editorial Team Editor-in-Chief Eskandar Jahanbani alex@meprinter.com

Combination presses can offer an edge over conventional services

Technical Editor - English Section Rod Hayes rhayes@meprinter.com Technical Editor - Arabic Section Dr. George Nubar Simonian g.simonian@meprinter.com

Finishing Line Moving on

42

Editors Hiba Moussa +971 4 391 1208 hiba@meprinter.com Dennis Mathew Daniel +971 4 391 1598 english@meprinter.com Dr. Younes Shokr Khah younes@meprinter.com Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org Iran - Khodayar Sadeghi sadeghi@iranprint.com

Client Service Manager Prabhulla Chandran P M +971 4 391 1207 sales@meprinter.com Graphic Designer Samlal S +971 4 391 1206 samlal@meprinter.com

Chief Accountant

Hareesh K. V. +971 4 391 1546 hareesh@meprinter.com

�������������������� �����������

���������������������������������������������������������������������

���������������� ������������ ���������������� �����������������

������������ �������������� ��������������

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ‫ﻫﻞ ﺗﻌﺪ ﻃﺒﺎﻋـﺔ ﺍﻟﺘﻐﻠﻴـﻒ ﺭِﻫﺎﻧﴼ ﺁﻣﻨﴼ؟‬ “‫ﻣﻌﺮﺽ ”ﺗﻜﻨﻮﺑﺮﻧـﺖ ﺍﻟﺜﺎﻟـﺚ‬ ‫ﻳﺨﺘـﻢ ﻓﻌﺎﻟﻴﺎﺗـﻪ ﺑﻨﺠـﺎﺡ‬

The packaging industry is thriving under demand for food and beverage, pharamaceuticals and chemical products-in short, it is driven by necessity.

Packaging printers across the region are increasingly focusing on niche domains in packaging and taking advantage of the latest technologies at their disposal.

In this issue, we take a look emerging trends in packaging, including the diverse options available from combination presses. Also featured is an exclusive report on Iran’s printing & packaging industry, which appears to defy the current global trends

ME Printer Official Media Partner

Advertising

+971 4 391 1210 meprinter@meprinter.com Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com Printing: Atlas Printing Press LLC

44

Saudi Print

ME Printer June 2009

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission.

Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

3

Editor’s Note

Eskandar Jahanbani Editor in Chief

Social Tribute

A long hot summer is already upon us and by default all businesses slow down during the scorching summer season in our region. Now add to that one of the worst recessions of all time and you have a major slump expected throughout the coming months. However, when you flip through this issue of ME Printer you notice something of an upsurge of optimism in the regional graphic arts industry, the so-called ‘green shoots’. The recently established ‘Print Central’, a provider of offset and digital print services, at IMPZ is a clear sign of market buoyancy. The company, which is run by a female executive, recently invested in a complete range of Heidelberg printing machinery. Al Bony Printing Press in Sharjah invested in a Heidelberg Printmaster and ‘Loay Jassim Alkharafi’ in Saudi Arabia sealed deals for a string of printing and packaging equipment worth millions of dollars. El Karez Graph, an Egyptbased company specialized in providing complete pre-press services opted for a new CTP from Screen. And the list goes on. In this issue, we also have a special coverage on packaging trends across the region. An exclusive report on the Iranian packaging and publishing industry and major investments carried out recently in this market proves that most of the countries in the Middle East have successfully managed to stay above the fray. But that’s not all. Tough times call for innovative measures. That is why package and label printers are looking for an edge over conventional services. Combination presses offer a great solution to those printers who are looking for niche domains in packaging. There is no doubt that we are going through challenging times, but no matter what happens people still need to print and we are here to promote it.

No matter what happens people still need to print

Palestine: European Convoy Takes Initiative to Supply Paper to Health, Education Sectors in Gaza

ME Printer June 2009

The ‘Al Amal’ European Convoy will devote one of its trucks to transport printing paper to schools and hospitals

4

In response to calls from hospitals and educational establishments in Gaza, the organizers of ‘Al Amal’ European Convoy has dedicated one among its fleet of trucks to transfer printing paper that has almost run out from the health and educational sectors in Gaza.

“We have decided to devote one of our trucks to carry paper to Gaza, hoping that it will lower the impact of the paper shortage,” said Anwar Al-Gharbi, spokesperson of the ‘European Convoy to Break the

Siege on Gaza’ (Viva Palestina), and member of the team organizing the convoy.

Al Gharbi explained that the educational sector in Gaza is in urgent need for large quantity of paper, especially with the final examinations approaching, and that the health sector is facing the same problem; he added that the occupying Israeli forces have been restricting the supply of paper to Gaza for almost three years.

He confirmed that the truck is among dozens of other trucks and ambulances donated by several interactive establishments in Europe that are being employed to transport medical supplies for hospitals in Gaza, in addition to supplies for people with special needs, especially children.

Al Gharbi indicated that the convoy had been receiving good response from several parliamentarians, politicians, journalists and members of the European society. He described it as a participation that “conveys positive signs of the European people’s sympathy with

their Palestinian counterparts in Gaza,” adding that the volume of participation has exceeded the expectations set at the preliminary stages of launching the convoy.

The ‘Al Amal’ European Convoy, which took off from Milan in Italy towards Egypt’s Alexandria Port, and then to the Rafah Border before it landed in Gaza, saw the participation of 120 foreign aid activists, headed by Fernando Rossi, member of the Italian Senators’ Council, in addition to several parliamentarians from Britain, Italy, Greece, Scotland and Switzerland, and people with special needs.

It is worthwhile mentioning that the Israeli occupying forces have recently restricted the United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA) from sending 12 trucks of paper for printing school books in Gaza, and five trucks of school textbooks which could benefit around 200,000 children.

Recent statistics shows that 60% of children at UNRWA’s schools do not have school books.

KBA Packaging Technology

Perfect packaging Print pros choose KBA

KBA.R.623.e

When it comes to printing and finishing sophisticated packaging and displays, trade professionals through the years have put their trust in KBA. Whether heavy board, microflute, special papers or films – nothing can match the reliability and unique flexibility of our medium to superlarge Rapidas. Only KBA, the world market leader in sheetfed packaging technology, can provide such in-depth expertise in coating, inline production, quality management, paper logistics, workflow integration and new options for brand protection.

Egypt: +20 2 2589-1259, khaaa@kheiashy.com, Iran: +98 21 8876 0594, saidal@noortec.com, Lebanon: +961 5 951126, limak@cyberia.net.lb, Saudi Arabia: +966 1292 0440, makspe@qualitynet.net, Syria: +963 1122 16067, kabbani@mail2syria.com, Turkey: +90 212 698 5100, rkoehle@dereligraphic.com, UAE: +971 6 543 6222, najem@giffingraphics.com, Yemen: +967 2 258177, printech@y.net.ye www.kba.com

News Regional

Lebanon: Media City Planned for Beirut A growth consulting and investment firm is looking to add Beirut to the Middle East’s growing list of media cities.

ME Printer June 2009

Kuv Capital, a growth consultant and early-stage investment firm based in Beirut has launched a website and begun holding meetings to gather support for the proposed Beirut Media City, where software developers and others in the creative sector may be based.

The company is prepared to invest US$1 million (Dh3.6m) with the hopes of attracting between $10m and $20m to launch the project.

“There are a lot of things happening in Lebanon’s media community, which is very important but not really organised,” said Herve Cuviliez, the managing director of Kuv Capital.

“We have launched the idea and we shall try to create a place that will offer facilities, services and a community organised around it.”

Kuv Capital has set a deadline for

the month of September to decide whether Beirut Media City is feasible. If it goes ahead, Beirut’s media city will join a rapidly expanding list including those in Dubai, Abu Dhabi, Ras al Khaimah, Amman, Cairo and maybe Doha.

However, Cuviliez warned against expectations of another Dubai Media City on the Mediterranean.

“We don’t want to do the TECOM model,” he said, referring to the Technology and Media Free Zone, which gathers large media companies in Dubai.

“It’s a good model in Dubai, but I don’t think it would happen in Beirut for various reasons, including money.” Instead, Cuviliez envisions a more communal entity, designed to take advantage of Beirut’s cheaper labour and property prices.

“The competitive advantage of Lebanon is that it’s very cheap to create a company,” he said. “You can incorporate with $3,000. You can rent an office for $4,000 a month.”

However, Beirut also has downsides for entrepreneurs that stretch beyond the often tense political situation, including frequent power cuts and poor broadband service.

Cuviliez said he saw the media city as a way of pooling resources to share generators and Internet service more affordably, while also providing a pool of talent that start-ups could use to strengthen their businesses.

CTP

6 Superior quality and the world’s best productivity

He said Beirut Media City would be unique in its ability to cater for small start-up ventures.

“When you come to Qatar or Abu Dhabi or Dubai, you need to have a certain size of business to operate from there, because the costs are higher,” Cuviliez said.

“If you are two guys with two computers who want to make an application for the iPhone, or a website, to get it off the ground in places like Amman or Beirut tomorrow is better, because everything is cheaper.”

Kuv Capital has already begun scouting for old warehouses and factory buildings that could be renovated to provide the 5,000 square metres Cuviliez said would be required. He said the media city would start with between 30 and 50 companies, but hoped other companies would spread out into adjacent buildings in the future.

Several banks and wealthy individuals have expressed interest in funding the project, Cuviliez said.

He has not yet discussed the matter with the Lebanese government but said the tax-free status that was normally part of other media cities could be achieved by companies in Lebanon that register as offshore entities.

Cuviliez said the Gulf’s large market would always be an essential part of the media business in the Middle East, but Beirut and the UAE could gain from each other’s media cities.

Gandinnovations Reassures Customers in Light of Restructuring News Business to remain as usual, amid the company’s acceptance of the CCAA reorganization plan in Canada Gandinnovations has entered into the Companies’ Creditors Arrangement Act (CCAA), which is a Federal Act that allows financially troubled corporations the opportunity to restructure their affairs, in a bid to avoid bankruptcy and ensure the long term viability of the business.

Hary Gandy, President & CEO of Gandinnovations, in a recent letter to customers dispelled rumours associated with speculations about a bankruptcy. He reassured that Gandinnovations will have a healthier cash flow and will have the ability to work out a reduction on the overall debt and a reasonable payment plan.

Gandy explained, “We have been having a lot of problems with our equity partner and recently they

tried an aggressive takeover of our business. We fought this attack and won in court in USA. In order to avoid such attacks in future, we accepted the CCAA reorganization plan in Canada. Then we registered the CCAA reorganization plan under Chapter 15 in the USA so we won’t be susceptible to the same attack again. This gave us the breathing room to get back to business.”

He added, “More importantly, we will be able to offer comprehensive service and support by keeping higher inventory of parts in our operations around the world and an infrastructure for local support to customers.

We have also got the support of most of our key suppliers.”

Despite the difficult economic times, the company remains com-

mitted to developing new and innovative printers. “We are the first to make a working production Flatbed printer using a variable dot printhead from 8 to 30 picoliter. I guarantee this will give the best quality print in the industry,” said Gandy.

Abdallah Ghalayini, Regional Managing Director ME&A, Gandinnovations, said, “We look forward to being of ongoing service to our Middle Eastern & African clients in the same professional and committed manner that they have experienced to date, and look forward to working with them closely to ensure that their investment in JETi printer’s from Gandinnovations has been, and will remain, a secure and profitable business decision.”

ME Printer June 2009

7

News

Regional

Abu Dhabi: Al Omeira Printing Acquires 5-color Heidelberg SM 52 with Inline Die Cutting The company becomes the first in the region to adopt the highly versatile configuration

Abu Dhabi based Al Omeira Printing & Publishing recently opted for a Heidelberg 5-color Speedmaster SM 52 press with an inline die cutting unit and drier, making it the first company in the region to acquire the state-of-the-art configuration.

Mohammad Ghos Khawaja, Managing Partner, says, “We were looking for a machine in the small format

range for our security printing related work. We found that there is no machine comparable to the SM52, which has a highly rugged construction and versatility. It is a one-of-its-kind press with futuristic features. After observing it being demonstrated at the Drupa exhibition, we were totally convinced about its performance. Without any hesitation we confirmed our order.”

Local Partner Ali Rashed Al Omeira adds, “Despite some delay in the delivery due to heavy booking for this machine, the installation and training for operators were conducted in a highly professional manner. Our operators are very satisfied with the machine, especially with its automation features and impressive quality and ease of operation. We extend our appreciation to the Heidelberg team and management.”

Technical Manager Priyadarshi Singh hints at further expansion plans:

“We feel that with higher quality standards and operational efficiencies, we will be able to go ahead in the economic slow down, which should reverse its phase soon. We have plans to replace most of our older Heidelberg machines with the latest and most up to date ones by next year. We believe that the current situations call for working more smartly, while taking advantage of the best deals on presses.”

Established in 1970, Al Omeria has evolved into a leading provider of services such as commercial printing, computer stationary supplies, security printing, cheques printing, magazines, and point of sale print products, generating a turnover of 30 million Dirhams in 2008.

Spread over 60,000 Sq Ft, the facility houses several other machines from Heidelberg, including a GTO 52-1 color, GTO 52-2 color, SORM 72-1 color, Cyliner, and GT (Platen) with gold foil attachment.

Iraq: ‘Postage Festival’ Celebrates Country’s Postal Day

ME Printer June 2009

A stamp collectors’ exhibition was held for the first time in 30 years

8

The Department of Post, in association with Iraq’s Philatelic and Coins Society, organized the ‘Postage Festival’ to celebrate Iraq’s Postal Day and its 87th anniversary of joining The Worldwide Postal Organization.

The event was held at the Department of Post and Communications in the Al Karkh area of Baghdad.

The event was accompanied by a stamp exhibition, which was a firstof-its-kind show held in Iraq in the last 30 years. Thousands of stamps

were displayed, including several depicting the Nazi leader Adolf Hitler; however, stamps depicting former Iraqi president Saddam Hussein were not showcased.

Among the finest stamps on display was the world’s first Universal Penny Post, introduced by Britain’s Roland Hill in 1840; in addition, stamps depicting King Faisal I (ruled from 1921 to 1933), King Faisal II (ruled from 1953 to 1958) in commemoration of his induction as Iraq’s King, and Abdul Kareem Qassim, Iraq’s first president, following the overthrown monarchy, attracted significant interest.

Simon Youssif Sam’aan, Chairman of the Philatelic and Coins Society, said that stamps depicting Iraq’s former president Saddam Hussein during his reign were absent because the organizers refused to display them.

He also stated that exhibitions

deserve the presence of artworks depicting bygone eras.

“The stamps on display were owned by stamp collectors and traders who sold them for a profit. We set up vertical stands showcasing old stamps from Iraq and other parts of the world, as well as rare stamps,” said Jawad Khadhum Radhi, member of the Philatelic Society.

Wathiq Mahmoud, a Post Department Official, indicated that the participant with the best booth was awarded with an honorable prize.

It is worthwhile mentioning that the stamp exhibition had been organized in the ‘70s as part of the Baghdad International Exhibition; the first Postal Department was formed in 1914, and it was later officially established in 1922 in the Meydan area of central Baghdad.

Egypt: Arab Federation for Paper, Printing & Packaging Organizes International Forum The one-day event, held on 24 May, addressed the extent of the financial crisis and ways of confronting it Cairo recently hosted a one-day forum organized by the Arab Federation for Paper, Printing & Packaging Industries to discuss the extent of the crisis on the paper, printing and packaging industries both worldwide and in the region and ways of confronting it. The forum titled ‘Seeking Means of Effects of the Financial Crises on Paper Industry, Printing and Packaging in the Arab World and ways of Confrontation’ was held on 24 May 2009 at the Grand Hyatt Hotel, with the attendance of H.E. Rachid Mohamed Rachid, Minister of the Egyptian Industry and Trade, and H.E. Dr. Ahmed Goweily, Secretary General for Assembly of Arab Economic Union.

A group of the leading manufacturers, experts & users participated to discuss and share experiences and ideas together, encouraging suggestions on finding the best solutions and ways to resolve and overcome the challenging situation at present.

Eng. Ibrahim Saleh, Chairman of the Board of Directors of Arab Federation for Paper, Printing and packing Industries, stated, “As the world suffers from the financial crisis as a whole, those who work in the paper manufacturing, trade, printing and backing industries in the Arab Word suffer a lot; the forum discussed the various challenges faced by the industry as a result of the crisis, and the response was encouraging.”

ME Printer June 2009

9

News

Regional

Dubai: Heliozid Océ Showcases Felix Schoeller Papers at PhotoWorld 2009 Demand for creative inkjet media to pick up in the region

from left to right: Philippe Husni, General Manager, Heliozid Oce, Khalid A bin Sulayem, DTCM Director General (chief guest who inaugurated the exhibition) and Jorg Borker, Export Manager, Felix Schoeller

At the PhotoWorld 09 exhibition organised at the Dubai world trade center from 20 to 22 April, Felix Schoeller and Heliozid Océ showcased their latest range of creative art papers. The products that attracted a lot of attention during the show were double sided PE photopaper and photo canvas with matt and glossy finish.

The complete range of Compu Color Photo papers comprises matt and glossy coated paper as well as PE photopaper, both swellable and microporous. The microporus PE photopaper is in high demand as it produces instant dry prints with excellent quality color print

output. Apart from this the brand has a full range of creative inkjet media as well.

The Compu Color papers are universally compatible across all inkjet print engines. Heliozid Océ provides Color Calibration profiles for most of the popular models of inkjet printers. These profiles help in getting the best print results with Compu Color papers.

“We are proud of our paper quality which is the best in the world and comes from the same factory in Europe that supplies to many popular international brands,” said Philippe Husni, General Manager, Heliozid Océ. “Felix Schoeller has

been in the business of paper manufacturing for more than 110 years. The company supplies 60% of the photographic paper world wide, which means every other photo in the world is printed on Felix Schoeller paper,” he added.

“We are already recieving many enquiries from customers and foresee a huge demand for creative inkjet media in the region, especially in UAE, as the media industry in the country is highly evolved and is constantly seeking higher levels of excellence,” said Suhail Zaidi, Sales Manager Heliozid Océ.

The Felix Schoeller Group has been concentrating on producing highcalibre specialty papers for over 110 years, mainly produce photographic papers, digital imaging papers, decor papers and technical specialty papers for a wide range of different applications.

Heliozid Océ, converts and distributes Felix Schoeller paper under the brand name Compu Color. Two converting units are utilized by Heliozid Océ, one in Saudi Arabia and the other in UAE. Jumbo rolls imported from Felix Schoeller in Germany are converted into various cut sheet and roll sizes to be distributed across the Middle East.

Jordan: Ministry of Education Closes Tenders for Printing School Books for Academic Year 2009-10

ME Printer June 2009

The books will be distributed among educational bodies relatively early this year

10

Munther Asfoor, the General Secretary–Financial and Managerial Affairs at the Ministry of Education in Jordan has announced that his ministry closed tenders to print school books for the academic year 2009–10, in a bid to distribute them among educational bodies relatively early this year.

He said that 10 tenders worth 11 million dinars were received for printing school books, as compared to last year’s 13 million dinars, estimating that the number of books that have been reprinted is 19 mil-

lion copies, including 358 titles.

Asfoor attributed the 2-milliondinar drop in book value to several reasons, on top of which was the reorganization of book warehouses, accurate estimation of the ministry’s requirement of school book titles, accompanied by change in the method of calculation of the number of books required for the upcoming academic year, thereby simplifying the responsibility of the Department of Stationary and Supply, in coordination with the recently-established school book

collecting departments.

Asfoor explained that the ministry has recycled excess school books at various schools in Jordan and has distributed them among schools where there is shortage of books; the distribution was done in coordination with the ministry’s recently established central operations bureau.

He indicated that so far the ministry has received more than 40% of the reprinted books, which have been stored in warehouses and will be distributed among schools at the appropriate time.

Egypt: El Karez Graph Opts for High-end CTP from Screen The new 8600S CTP was bought through Ashmand, distributor for Screen’s products in Egypt El Karez Graph, an Egypt-based company specialized in providing complete pre-press services, announced its investment in a new 8600S CTP from Screen. According to the company, the deal was made through Ashmand, distributor for Screen’s products in Egypt.

Explaining the reason behind the latest investment, Fady Fouad, Manager of El Karez Graph, said, “The production of films in Egypt started to deteriorate because of the lack of raw material used in making them. We get raw material from the international market.

Since we are specialized in colour separation, we had to come up with an alternative solution; hence, we decided to opt for a CTP from Screen. This will allow us to be in line with the latest happenings in printing worldwide.”

According to Fouad, this is not the first time that El Karez has opted for Screen’s products; the company already possesses three machines from Screen. He indicated that among the reasons why they chose Screen is that spare parts and after-sales services are provided

by Ashmand, Screen’s distributor in Egypt.

When asked about the procedures his company has had to take in the course of dealing with the current financial situation, he explained, “We thank God that Egypt has not been affected by the current recession to the extent that we’re forced to give up our investments. On the contrary, this recession has pushed us to work harder. We have agreed with several presses to supply them with their requirements of printing plates. Therefore, we now have one machine that serves several

presses with minimum expenses and better results.”

El Karez Graph was established in 1996 as a company specialized in designing, pre-press services and colour separation. “We started with only two employees, but as time passed by, our client base got bigger and our staff increased up to 15 designers and technicians,” said Fady.

“Our list of clients includes international organizations such as The Red Crescent, The World Health Organization and the UNDP; governmental bodies such as the Ministry of Culture and Ministry of Tourism, in addition to a large number of designers such as Moheieldin Al Labbad and Naji Shakir, as well as many private and public-owned printing presses, graphic offices and advertising agencies.”

����������������������������������������� ���������������� �������������������

��������������������������������������� ������������������������������������������������

���������������������

���������������������

����������������������

�����������������������

��������������������

��������������������

���������

���������

������������������

MATHIAS BÄUERLE

�����������

��������������������������� �����������

��������������������������������������

�������������

�������������������������������������

�������������

����������������������������������������

��������������������������������

��������������������������������������

����������������

�����������������������������

������

�����������

Contact us today: Adel El Aidy Trading Co.

Tel: +971 6 539 89 80, Fax: +971 6 539 89 81, Mob: +97150 631 99 20 Email: adelaidy@emirates.net.ae, P. O. Box: 7048 Sharjah, United Arab Emirates, www.adelelaidytrd.com

ME Printer June 2009

���������������������������������

�����������������������������������������

11

News

Regional

Palestine: Ministry of Transport Hands Driving License Printing Contract to Local Companies The new plastic cards have high security specifications that prevent forgery Palestine’s Minister of Transportation, Dr. Mashhoor Abu Diqqah, has signed a deal with a coalition of three local companies for printing of driving licenses; the companies– Ultimate for Complete Solutions; Jawda for Card Technology; and Israa’ for Programs and Computer were represented by their general managers Saeed Zeidan; Hussam Jawdah; and Hussam Dweikat, respectively, at the signing ceremony, which was attended by Dr. Ali Sha’ath, Deputy Minister of Transportation and Chairman of the Project Committee, in addition to senior ministry officials.

The Ministry of Transportation said in a statement that this project is considered to be one of the leading projects in the region, where driving licenses will be issued in plastic cards with world-class specifications, adding that cards

will be printed with the use of laser technology and printing with reflected colours. The new cards, which will be valid for 10 years, will include high-security specifications that can prevent forgery.

Abu Diqqah hailed the major initiative aimed at keeping pace with the latest technological developments and providing the users with valued services. He indicated that the new plastic cards will be issued within an integrated and smart electronic environment, and that the automatic system used for the process can issue accurate and clear cards rapidly and automatically as soon as the data is added into the system. The system can issue cards in both English and Arabic languages for use outside Palestine.

Abu Diqqah confirmed that the importance of the new card lies in the difficulty to forge it or alter its

information, as the card will display the owner’s name, date of issuance, date of expiry, address and image of its holder, as well as a serial number. The cards are expected to be available within four months.

Sha’ath hailed the tremendous specifications of the about-to-beissued plastic-made driving license, which will compete with other licenses issued in developed and neighboring countries.

“Several efforts have been made by Palestinian companies, in response to the ministry’s initiatives to adopt state-of-the-art technologies when issuing such kind of licenses,” he said, indicating that this move is the first phase in the adoption of new electronic technologies for providing quality services to the people of Palestine.

Sharjah: Adel El Aidy Trading Launches Partnership with Mathias Bauerle of Germany

ME Printer June 2009

The company will now be the exclusive agent for MB in the Gulf for a range of inserting and folding machines

12

Adel El Aidy Trading Company in Sharjah has announced its partnership with Mathias Bauerle (MB) Germany, manufacturer of highly automated folding and inserting machines.

Adel El Aidy will now be the exclusive sales agent and distributor in the Gulf for a range of inserting and folding machines from Mathias Bauerle, including computer-controlled and conventional folding

machines for printers, bookbinders, online and offline folding systems for digital printing, special folding solutions for lettershops, mailing systems, fold modules for inserting systems, special folders for the production of pharmaceutical and package inserts as well as folder for copyshops and the office.

As a pre-requirement for the partnership, the staffs of Adel El Aidy traveled last month to Germany to obtain sales training from Mathias Bauerle and familiarization of the wide range of folding machines.

For more than 50 years, Mathias Bauerle has concentrated on developing and manufacturing machines for post-press paper handling. At present, the main focus is placed on automated folding and inserting systems.

Lebanon: Express International Navigates Further into Ecofriendly Territory The company has taken several steps to promote ‘Green’ work ethics Lebanon-based Express International is offering its clients a choice of ‘Go Green’ products. The manufacturer of corporate diaries is taking measures to reduce its carbon footprint and adopt environmentally friendly policies.

Joe Seikaly, CEO, Express International, says, “We have seen a serious shift in the European markets towards ‘Greener’ products and ‘Greener’ policies. Furthermore, we have seen interest and demand from our clients for such products.

During, the past year, we have been researching this trend and everything related to eco-friendly products.”

He explains, “We started at the core.

Express International switched to using solely FSC (Forest Stewardship Council) certified paper for printing its diaries, to meet the

ME Printer June 2009

social, economic and ecological needs of present and future generations. Additionally, we have also substituted some of the raw materials used in our production to make the products more eco-friendly and fully recyclable.”

“We noticed that Green products are mostly perceived as unappealing in terms of design; we overcame the challenge by offering a line of Vogue recycled leather covers for our diaries. Additionally, we have a basic range of fully recyclable diaries which are not only ‘eco’, but also budget friendly.”

Express is also offering customized solutions by offering clients the possibility to go all the way and print their diaries on recycled paper, which is slightly expensive,

but, as claimed by the company, completely worth it.

“Further research is being done into switching to using vegetable inks, and bio-degradable lamination, which are now being offered as customized solutions,” says Seikaly.

“Internally, we are all the more focused on reducing our carbon footprint, which has also surprisingly proven to reduce some of our costs. As Go Green is our moto this year we are planning to put into action several procedures which we will reveal once implemented.”

Seikaly points out that a larger number of organizations are catching on with the ‘green’ trend and hints that the overall ultimate aim of the company in this regard is obtaining the FSC certification.

“In addition to banks and governmental institutions, other printers in the Middle East will also have to implement ‘green’ ethics within their organizations and offer ‘green’ products to stay competitive,” he says.

Founded in 1972 as a printing plant, Express International has developed into a multi-service specialist providing concept management, graphic design and printing expertise. The company is part of the Express Group, which is engaged in diverse activities such as insurance and re-insurance, logistic operations, commerce and management at several locations worldwide.

13

News

Regional

Dubai: Spectrum Digital Offers Secure Confidential Printing Guarantee Among services offered are VDP expertise and other innovative digital printing solutions

ME Printer June 2009

Spectrum Digital Print Solutions, fresh from its recent merger with Mercury Graffix in Dubai, is extending its leadership in two areas of print and marketing communication; the digital printing company, which is based in Dubai International Financial Centre, is offering a wide range of services that it expects should make it the first choice for any company wishing to ensure data confidentiality or enjoy crucial competitive advantages in return rates of print or email marketing communication.

The Spectrum/Mercury duo, which is spearheading the digital revolution in the UAE, is headed by Ramzi J. Razian, Managing Director of both the companies. Born and raised in Lebanon, Ramzi, who is no stranger to challenges having assumed key roles at United Technologies Carrier Corporation and General Motors,

14

comes with print-related heritage of particular relevance to the UAE: his father-in-law was the first Arab journalist to visit the country, beginning his work here in 1951.

In 2008, Ramzi started Mercury Graffix in Dubai Media City (DMC), filling a gap in the market he had realised existed when he found it extremely difficult to find printers in the city who were flexible and willing to commit to smaller print runs. Later that year, Mercury Graffix acquired Spectrum Digital Print Solutions from the publishing house ITP. “In today’s competitive marketplace, ensuring confidentiality of information is more vital than ever before. The release of information at the wrong time can be extremely damaging. At Spectrum, we fully appreciate that our clients need to be able to trust us with data that is often of a highly sensitive nature.

We’re proud, therefore, that anyone who uses Spectrum to take care of their printing needs benefits from the reassurance that we are governed by the DIFC Data Protection Law 2007–something that no other printing company in the UAE can claim,” says Ramzi.

Spectrum’s expertise in Variable Data Printing (VDP) allows for an enormous degree of personalisation in print and cross-media marketing and communication solutions, making return rates much higher than with more traditional forms of print and electronic communication. Us-

ing personalised and demographic data, VDP allows Spectrum to offer its customers print, email and online communication that is highly tailored to their tastes, lifestyle, profession or location. Spectrum is the Premier Partner for Xerox in the UAE, and was the first company in the Middle East to install the stateof-the-art Xerox iGen 3.

Matthew King, Business Development Manager of Spectrum says, “As pioneers of VDP in the region, Spectrum is able to provide marketing and communication tools that offer return rates as high as 20 or 30 percent. With the ability to produce offer emails, newsletters, brochures and other material that is completely tailored to the individual receiving it, our clients can enjoy greater returns on their investment, together with a customer base that interacts directly with them, allowing them to target clients ever more efficiently.”

Daniel Rodgers, Director of Operations, Spectrum adds, “In today’s challenging business climate, VDP has been proven to provide a very effective solution to advertising and media companies, allowing them to reach customers far more effectively through personalisation.

In Europe and North America, demand for VDP has risen enormously as the long-term cost savings it provides become clear. In my 15 years of experience in the UK and UAE, I believe VDP represents perhaps the greatest leap forward in terms of the power and flexibility of direct communication.”

“Spectrum Digital Print Solutions was set up with the sole purpose of becoming the ultimate digital press in the UAE. Its governed guarantee of secure, confidential printing and highly-developed VDP expertise provides two compelling reasons for Spectrum to become the default choice in printing. Each day we see more and more people using us to fulfil their print and communications requirements–and the reason they come back is simple: Trust Spectrum,” Ramzi concludes.

Egypt: Youssef Allam Co. Showcases Latest Printing Technologies at Techno Print 2009 The company offered a variety of pre press, press and post press equipment Youssef Allam Co., the sole distributor of Heidelberg’s printing equipment in Egypt and the main sponsor of Techno Print Exhibition, showcased state-of-the-art printing solutions, including pre press, press and post press equipment, at Techno Print 2009.

Adel Allam, General Manager of Youssef Allam Co., said that among the products on display was the latest offset printing equipment from Heidelberg, such as commercial and industrial printing machines, packaging machines and post-press machines, as well as compute-to-plate machines (CTP) and the Prinect WorkFlow, which connects all printing stages, guarantees having quality products within less make-ready times, and with a lower consumption of ink and paper.

According to Allam, the company,

through its pavilion that occupied more than 300 square meters of space, provided exhibition visitors the opportunity to see the latest CTP system (Suprasetter A105), which can produce up to 12 plates per hour and in various sizes. He added that the Suprasetter A105 CTP system had been installed at several presses such as the American Embassy’s printing press, Security Printing Press and Al Ahram Commercial Presses in Qalyoub. He also indicated that the company’s pavilion at Techno Print 2009 has a special section for post press equipment such as stitching gluers, folding and perfect binding machines.

“We showcased the ‘Xrite ITD’ system, which can read color sheets that are up to 70 x 100 cm within 15 seconds. To control colour, the operator makes adjustments

according to the ink’s low or high levels at various inking spots.

Also, we showcased digital printing machines from Riso, spare parts and raw material.”

Allam also explained that his company prepared a special room where various presentations for the company’s customers were held; the arrangement provided additional information on the products on display and off-display, and customers were able to receive first-hand information directly from the company’s sales mangers and executives who were available at the stand.

ME Printer June 2009

15

News

Regional

Dubai: Print Central Opens Doors at IMPZ The new print house offers offset, digital, design and branding services under one roof

ME Printer June 2009

Printing is no longer a male dominant field, at least according to Tess Abraham who recently established ‘Print Central’, a provider of Offset and Digital print services, at IMPZ. Based at Dubai’s International Media Production Zone (IMPZ), Print Central caters to clients in the UAE, Qatar, Jordan and Africa and has a strong and experienced workforce.

“We started our operations in October 2008 which was preceded by months of meticulous planning and research, and we were backed by the right people. We chose IMPZ because the process was quick and it was easy for us to get space,” says Abraham. “IMPZ embodies the spirit of Dubai which encourages business and women entrepreneurship.”

The company recently invested in a complete range of Heidelberg printing machinery. The list comprises an SM52-5LX press, a Suprasetter 105, a Stahl TH 82 folder, a Polar 115 cutting machine, a Eurobind 1300, a laminating and die cutting machine. All machines have been

16

installed at the printing premises and are fully operational.

“We chose Heidelberg because of their technological excellence and service. Coming from a design background, we wanted to control the finishes and hence invested heavily on finishing equipment.

SM52 is a great machine for shorter runs and quick turnaround which aligns well with the present economic situation,” says Abraham.

By having an in-house Digital printing facility, Print Central aims to provide total solutions to clients, be it in the digital or offset printing requirements. In the digital printing department, several high-quality indoor and outdoor printing, plotting and laminating machines from HP and Mimaki have been installed.

“Print Central is designed to be a onestop solution for both offset and digital printing requirements. The recent Dubai International Poetry Festival is a good example where we printed the brochures, tent cards, banners, event graphics and much more, all under one roof,” she explains.

“Apart from advertising agencies and exhibition organizers, we cater to corporate clients, as well as to clients in the hospitality, education and other service industries.”

Mazen Wafic El-Tibi, Member of the Board, Sales & Marketing, Heidelberg Middle East, says, “We are happy to welcome Print Central as new setup in the UAE market, and admire the courage of Mrs. Tess Abraham in entering the field of Print, specifically under the current circumstances. Print Central should be an example to all, as in my opinion this is the best time to evaluate and capitalize on your existing and future investments.”

Roger Nicodeme, General ManagerSales, Heidelberg Gulf Est., says, “We at Heidelberg are happy to witness the establishment of Print Central, concept-wise and business modelwise. We’re sure that such an ambitious setup managed by the Print Central team will soon be among the best print providers in the market.”

When asked about the impact of the recession on her business, Abraham explains, “The crisis has definitely affected everyone in the market. However, marketing

initiatives will continue, although on a smaller scale. We feel that the market has slowly started opening up again. On the other hand, the crisis has helped us to attract and hire experienced staff. I feel companies that have started operations during the crisis are the most efficient ones and our company is a good example.”

Tess Abraham, who is an architect by profession, explains her passion for printing: “Being an architect, I have always been fond of colors, shapes and textures. My earlier experience at a world-class branding agency helped me to have a deep appreciation for creativity and design, which has facilitated my move into the industry.

Moreover, I have been exposed to the best practices of the industry, including state-of-the-art technology.

My core team consists of Prasanna and Jinu, who worked together with me previously and currently manage the commercial and digital printing divisions, respectively. Both bring vast experience in printing, branding and design. Having served the best brands in Dubai in our previous capacity as brand managers, our whole organization is geared towards total customer satisfaction. With our branding and design background we differentiate ourselves as printers who not just print but ‘think’ and print.”

Abraham vows to recruit more women in the industry. “Like architecture, printing is a tough business for women and is dominated by men. However, I would like to see greater participation from women and I intend to recruit more women, both in the Sales and Production line.”

Print Central is laying strong foundations for further expansion.

“We do a lot of work for Abu Dhabi based clients, and I guess our location at IMPZ has helped us a lot.

We’re planning to venture further into the African market due to the increasing opportunity.”

“I’m motivated by the support of my experienced colleagues, and my team as a whole, and our vision to establish ourselves as a leading print shop. I am in that phase of my life where I am free to pursue my passions and interests,” she concludes.

Middle East: Xerox Partners with XL to Bring New Dimension to Digital Print Customers The partnership is the first in the region to offer customers unparalleled solutions, including day to day assistance in business management Xerox has announced its partnership with XL, a global leader in training, recruitment & HR solutions to the Digital and Visual media sectors. This partnership is designed to offer Xerox Digital Print customers in the ME–including UAE, KSA and Kuwait day to day assistance, in business management, marketing and new business development.

According to the company, the latest partnership illustrates Xerox’s long-standing commitment to the region, and underscores their ‘Partnering for Success’ mission which aims to provide customers with the best in document management solutions, support and expertise to build better businesses. XL will work closely with Xerox and their regional distributors to provide customers with an unparalleled level of post sales consultancy, to facilitate the building of robust

offerings capable of meeting the rapidly changing demands in the digital media marketplace.

Tim Gould, General Manager, Global Services and Production, Xerox Middle East & Africa, DMO commented, “Xerox shares the vision of its customers and supports them to push the limits of our technology and their creativity.

XL was selected because of their proven industry expertise and successful track record with Xerox in other markets around the world. XL also shares core values with Xerox, where customer satisfaction & development are paramount, with a strong desire to achieve results and help others to succeed.”

XL will also work closely with Xerox distributors in the Middle East, to develop revenue opportunities, train their sales teams to understand the benefits digital technology has

to offer and to work with them closely so that they successfully drive profitable business.

“Our strategic partnership with Xerox in MEA is an exciting development for XL and we look forward to building on successes achieved together in other markets here in this region,” said Ian Swarbrick, Managing Director, XL. “We will take the best technology, the best quality and the best network of distributors, post sales support & service and add the offering of XL and their benchmark business development skills to further strengthen the Xerox offering to the market,” added Gould.

“The Xerox/XL business model is a first in the region, and demonstrates Xerox’s understanding that its success and that of its customers has never been more intertwined,” he concluded.

Sharjah: Al Bony Printing Press Goes for Heidelberg Printmaster GTO 52 The four colour sheetfed offset machine will be integrated with a Polar 78 XS high-speed cutter nology stationery etc. Printmaster GTO 52-4 is the appropriate press for moving up into multicolor short run quality offset printing in the A3 format,” says Babu Varghese, Managing Director of Al Bony Printing Press.

He adds, “The remote control for ink and registers makes operating even more efficient and easier.

The make-ready time is reduced significantly; hence, we can meet customer deadlines and print a larger number of jobs. By purchasing the GTO 52, we are in a comfortable position, especially with customers’ demands and expectations growing in a continuous manner.”

“The Polar automatic programmable high speed cutting

machine, makes our job simpler.

The computer-controlled cutter with the centrally located display is all the more operator-friendly,” Varghese concludes.

ME Printer June 2009

Al Bony Printing Press in Sharjah has invested in a Printmaster GTO 52 from Heidelberg and a Polar 78 XS high-speed cutter. The Printmaster GTO-52 has a single-sheet feeder for flexible processing of a wide range of formats and printing stock. Typical print jobs include classical commercial work such as business stationery, brochures, leaflets, forms, postcards, greetings cards, dust covers, labels, etc.

The Polar 78 XS provides greater cutting accuracy due to the PolarPositioning-System DPS with a mechanical positioning accuracy of 1/100 mm.

“We print a broad range of short run color jobs like brochures, leaflets, newsletters, office tech-

17

News

Regional

Canon Recognised by Buyers Laboratory Inc. for its Large Format Printer Range Canon imagePROGRAF iPF820 awarded Buyers Laboratory 2008 Fall ‘Pick’ award

Canon has won an accolade from Buyers Laboratory Inc (BLI) for its 44in Canon imagePROGRAF iPF820 for its multi-purpose printing capabilities in its latest “Pick” selection.

The award comes on the back of the success of the 24” Canon imagePROGRAF iPF6100 at the Spring BLI 2008 ‘Pick’ awards. BLI (www. buyerslab.com) is the industry’s leading independent authority and provider of competitive intelligence, testing and reviews on multi-function (MFP), copier, printer and fax products as well as large format printers (LFPs).

The Canon imagePROGRAF iPF820 won the award due to its capability to satisfy the needs of both the technical and graphic arts markets,

with its advanced product features.

The dual-roll Canon imagePROGRAF iPF820 is able to quickly switch between paper types and offers excellent paper handling and ease of use, accommodating both sheet- and roll-media. The Canon imagePROGRAF iPF820’s print driver was also commended for its numerous features, including the Free Layout function and borderless printing, along with Canon’s Print Plug-In for Microsoft Word.

Vishal Gohel, LFP Product Manager, Canon Middle East, said, “Over the last five years Canon has made significant inroads into the Large Format Printer market, against some of the longer established players.

It’s a fantastic testament to Canon’s leading technology and strength in the market that BLI recognised this with another ‘Pick’ award.

“Our customers have a variety of different requirements from their large format printing and Canon is able to offer a suitable device to support any of these needs. Canon is committed to expanding its portfolio of Large Format Printers and grow its market share over the next year and this award from BLI shows that we are steadily moving in that direction,” added Vishal Gohel.

Designed for the CAD, GIS, Print-

for-Pay and Production markets, the Canon imagePROGRAF iPF820 uses five-colour dye and pigment print heads combining fast output production speeds with efficient ink usage and a low total cost of ownership. Launched last year, the printer is a hugely versatile device with the ability to produce accurate, high quality prints in both colour and black & white on a wide variety of media.

David Sweetnam, BLI European Lab and Research Manager said, “BLI recognises the print industry’s outstanding performers, and we are pleased to award the Canon imagePROGRAF iPF820 with the latest ‘Pick’ awards. The device displays very good print quality across a wide-range of applications, from maps and architectural plans printed on standard bond paper to high-quality photographs printed on Canon’s premium photo papers.

Canon continues to support the market with its high-quality printers.”

Alongside the accolade for the imagePROGRAF iPF820, BLI also awarded Canon the ‘MFP Line of the Year’ award 2008 for the sixth time since 2000, as well as four Fall 2008 ‘Pick’ awards for its office line of multi-function printers.

KSA: ‘Loay Jassim Alkharafi’ Secures Deals for Several Printing & Packaging Equipment

ME Printer June 2009

The establishment is offering financial solutions in association with its agencies in order to encourage new investments

18

Loay Jassim Alkharafi Establishment, suppliers of KBA sheetfed printing presses in KSA, has revealed that it has secured several deals to sell various printing and packaging equipment in KSA. In detail, Fayez Kastiro, Manager of ‘Loay Jassim Alkharafi Est.’– Saudi Arabia Branch, said, “Despite the woes of the financial crises, our establishment managed to sell four

magazine gathering-stitching lines from Osaka (Japan), two of which have already been installed at some of our customer sites in KSA. Also, we sold two KBA printing machines, and we are currently negotiating to supply three more machines including an 8 colour KBA press.”

“The total number of finishing machines ordered in 2008 and that delivered in 2009, amounts to 11, in-

cluding folding & gluing machines from IMG (China), SPL (Taiwan) and Zekkini (Italy),” he added.

According to Kastiro, Loay Jassim Alkharafi Establishment agreed with some of its international agencies to offer financial solutions for customers willing to buy new machines on installments, in order to encourage investments under the current economical climate.

Abu Dhabi: Xerox Kicks off 2009 Corporate Golf Challenge The first round of the championship saw the participation of 44 teams and 88 players Xerox kicked off the first qualifying round of its 2009 Xerox Corporate Golf Challenge at the Abu Dhabi Golf Club on May 9. BMA International won the first qualifying round with a combined net score of 64. 44 teams and 88 players participated in the first round of this year’s championship, which has witnessed a great response from leading golfers with a total record number of 102 teams of 204 players already signed up for the event.

BMA International, represented by brothers Burhan and Zoyab Mohamed, proved successful in their efforts to become the first qualifying round winners with a combined net score of 64. The count back relegated close rivals Shaughn White and Terry Rooke from Laing O’rourke to second place after finishing on a net

score of 65.

“I would like to congratulate BMA International on winning the first qualifying round of this year’s championship”, said Andrew Hurt, General Manager Xerox Emirates.

“The Abu Dhabi Golf course is renowned for its challenging nature and today’s game was a tight scoring one, which witnessed some great shots from the team. I wish them all the best for other qualifying rounds ahead.”

The 2009 Championship is sponsored by HSBC and Dell. Troon Golf is managing the Championship for a seventh consecutive year, while other sponsors include Crystal Gallery, Ecco & Renaissance Dubai Hotel. Khaleej Times is the tournament’s official newspaper and Middle East Golfer is the official

golf magazine.

The 2009 Xerox Corporate Golf Challenge qualifiers will continue up to November, and the Grand Final will be held on December 10 at Jumeirah Golf Estates, Dubai.

ME Printer June 2009

19

News International

Presstek Announces First Quarter 2009 Results Revenue Decrease Reflects Global Industry and Economic Trends Presstek, Inc. reported a loss from continuing operations for the first quarter of 2009 of $1.1 million, or $0.03 per share, versus income from continuing operations of $0.9 million, or $0.03 per share in the first quarter of 2008. Revenues for the quarter were $34.5 million, a decline of $16.3 million or 32% when compared to the same quarter in 2008. The company reported a loss from operations in the first quarter of 2009 of $1.8 million, a decline of $3.6 million from the prior year. Continued improvements in operating expense levels, driven in large part by the successful implementation of the company’s Business Improvement Plan as well as continued restructuring actions in late 2008, partially offset the negative impact of reduced sales resulting from ongoing global economic pressures. The company’s debt net of cash was $9.7 million at the end of the quarter, a reduction of $12.6 million or 57% from the first quarter of 2008. Including discontinued operations, the company reported a net loss of $1.2 million for the first quarter of 2009, versus

net income of $0.2 million in the first quarter of 2008.

Results from continuing operations exclude the company’s Lasertel affiliate which is currently being marketed for sale. Lasertel will continue to operate as a separate business during this process, and will remain focused on growing its position in the laser diode market.

“Our vigilance in reducing costs has allowed us to offset a significant portion of the negative impact of the sales decline driven by the current economic uncertainty which is making financing more complex and also causing customers to delay major purchases,” commented Presstek Chairman, President and Chief Executive Officer, Jeff Jacobson. “We continue to invest in key growth initiatives, and I am optimistic about the potential of these opportunities.

We are aggressively marketing our high quality and high productivity solutions in order to enable our customers to become more productive and profitable during these challenging times. We also remain intensely focused on managing costs and reducing debt,

and we believe that these actions, combined with the expected revenue growth from our new product initiatives, will position Presstek for great success.”

Overall revenues for the quarter of $34.5 million declined 32% driven by a 62% reduction in equipment sales, reflecting customer delays in major capital commitments, as well as continued tightening in the credit markets. Consumables sales were $21.9 million, a 22% decline from the prior year driven by lower print volume combined with customer inventory reductions.

Service revenue declined 20% due to reduced service of traditional equipment and lower parts sales.

“Our consistent financial discipline has enabled the company to generate positive cash earnings from continuing operations in the quarter, and reduce debt net of cash 57% below prior year levels despite economic pressures,” commented Executive Vice President and Chief Financial Officer Jeff Cook. “The lean cost structure we have created has been instrumental in our ability to manage effectively through these challenging times.”

Fespa Digital 2009 Registers Overwhelming Response from Digital Print Community

ME Printer June 2009

Over 300 global companies participated in the event held from 12 to 14 May in Amsterdam

20

The wide-format print community responded with such enthusiasm that Fespa Digital 2009 recorded a larger than expected turnout. The two-day event held from 12 to 14 May in Amsterdam showcased the boundless opportunities that come with digital technologies and application. Over 300 manufacturers, including big names such as Durst, EFI, Fujifilm Sericol, HP, Oce, Roland, and Epson introduced cutting edge products at the show, which was accompanied by educational seminars, debates and other learning opportunities.

The event also addressed and

highlighted investment potential in digital print technologies; according to Fespa’s worldwide survey, over 50% of the market intends to make a digital hardware investment in the next 12 months.

The Fespa Digital Textile Conference was held alongside the digital show, hosting an international line-up of digital textile printing authorities who shared their commercial and technical knowledge and experience in digital textile printing.

Kenan Aljazairi, Sales and Marketing Manager of Obeikan Technical Fabrics Co. Ltd. who participated

in the event, commented: “The exhibition in general was excellent in terms of the quality and number of visitors and exhibitors. We were satisfied and it has certainly been our best show so far this year. Obeikan Technical Fabrics introduced its improved Cybetrex fabric–PVC free up to 5m width, Frontlit Basic that was developed at the end of last year as an economic version of Frotnlit Banner for short to medium use, and our newly developed Frontlit Fusion up to 3.2m width with enhanced printability for indoor banners and exhibitions.”

ME Printer June 2009

21

Events

KSA: First Conference on the Future of Press Held in Association with IFRA The Ministry of Culture and Media organized the ‘First International Media Conference’ from 18 to 19 May in Riyadh The ‘First International Media Conference’ on the future of press was held from 18 to 19 May 2009 at the King Fahad Cultural Center in Riyadh. The event was held under the patronage of King Abdullah Bin Abdul Aziz Al Saud, the Custodian of the Two Holy Mosques, in association with the IFRA Organization.

Dr. Abdulaziz Bin Moheidin Khoja, the Saudi Minister of Culture & Media hailed the success of the two-day event, pointing out that the conference saw discussion panels comprising several presentations and was attended by international experts in press and media from all over the world, and several members of the local press and media establishments.

Khoja indicated that the conference also saw several activities, such as an exhibition for the event’s sponsoring companies, which showcased their latest technologies in the printing and press publishing fields, as well as various workshops.

The conference, which was held for the first time in Saudi Arabia, was aimed at bridging mutual cooperation and dialogue among press establishments in the Middle East, building a communication culture among members of the press media, highlight current and future challenges facing the market with regard to the current crises, enhancing the appropriate academic climate in order to create exceptional media cadres, benefiting from international experiences and expertise in the publishing and media marketing fields, getting acquainted with the latest technologies used in printing & publishing, and finding a balance between the needs and offerings of the press media market in the Middle East.

Important points discussed at the conference included the challenge of being prepared for the future (work plans in press establish-

ments), new media opportunities in the Middle East, the future of modern printing, human resources and training in media press, as well as the economical crises and its impact and marketing and documenting media and press publishing.

Among the participants were international experts in the press and media industries who came from all parts of the world, and some members of the local press and media establishments, such as Dr. George Nubar Simonian, Mark Calinor, Sarah Scanton Williams, Nicoro Coso, Kirt Oelher, Dr. Ditmar Shantin, Tery Mcquire, Professor Dr. Arfed Hebler, Moretz Watki, Mohammed Al-Mullah, Stewart Wilkinson, Marcel Ferenze, Dr. Saad Al-Dossary, Dr. Hamza Beit el-Mal, Manal Al-Sharif, Dr. Ali Bin Shweil Al-Garni, Jamal Khachaqchi, Dr. Abdul Aziz Al-Maqooshi, Dr. Fahad Al-Tabbash, Dr. Ehsan Ali Buhuleiqa, Dr. Othman Al-Seeni and Sultan Al-Bazeai.

Egypt: Egygrafx Organizes Open House in Barcelona for HP Customers

ME Printer June 2009

The attendees were given live demonstrations of HP’s latest printers

22

Cairo-based Egygrafx, HP’s distributor in Egypt and Jordan, recently organized an open house in Barcelona (Spain) for selected customers, who visited the HP demo center in San Cugat and explored the 3000 sqm space dedicated for showcasing the

latest wide range of HP products, including all UV superwide printers, flatbed industrial printers and the new Latex printer.

During the two-day visit, the customers were introduced to new technologies offered by HP as well as the new

applications taking over the digital print market. They were also invited to live demonstrations on all printers including the XP5300 (5mUVprinter), XP2750 (3.2m hybrid UV printer), L65500 (the newest printer from HP using Latex Technology), FB6100 and FB950 flatbed printers.

Ashraf Shalaby, CEO, Egygrafx, said, “The customers were provided with great opportunities to see and test new HP machines and to learn new trends in digital wide format and superwide format printing.”

Kunal Avari, HP LFP Regional Business Manager added, “It was the right opportunity for clients to get personalized demo’s on all the printers, understanding the UV & the new latex technology, as well as obtaining considerable exposure to new applications.”

Dubai: Canon Middle East Hosts Regional Channel Partners’ Seminar Latest Canon Partner seminar reaffirms the company’s commitment to regional channel partners and aims to maximize impact of new product line up

����������������� ������������ ��������������������

������������� ����������� ���������� ������������������������ •��� ����������������������� ������������������� ������������

with its channel partners.

Thirty participants from the company’s tier one regional channel partners were given comprehensive training on a total of 28 newly launched products which included 2 laser printers, 3 Inkjet Printers, 2 facsimiles and 1 scanner from the OPP segment; 9 DSC products and 2 DSLR cameras from the Photo Video category along with 3 HD camcorders, 2 DVD standard definition camcorders and 4 high definition flash camcorders. The newly launched products will form the basis for Canon’s Spring Collection which will deliver even more choices and cutting edge technology to consumers in 2009.

“Canon Middle East has always offered state of the art products that combine cutting technology and value for money along with meeting the expectations of the diverse consumers of the region.

This year’s seminar provided an ideal platform for our channel partners to gain a greater understanding of the latest photo, video and OPP product range and will also help partners cater to the needs of consumers across the Middle East and Morocco,” concluded Hendrik Verbrugghe, CCI Marketing Manager, Canon Middle East.

•���������������������� ����������������������� ��������������������� •������������������������ �����������������

��������������������������� �

��������������������������������������������� �����������������������������������������������������

������������������������������ ��� �������������������������������� ��������������������������������

ME Printer June 2009

Canon Middle East hosted an indepth training seminar in Dubai for its channel partners from across the GCC and Morocco. The three day training programme saw representatives converge to learn more about the latest photo, video and office personal products (OPP).

“Canon is a leader in the photo, video and printing categories in terms of technology, performance and range. This success has been built on many factors, including our product range, the service we offer, and importantly, our ongoing programme for the development of channel partners across the region. This seminar is the latest in a series of partner programmes designed to give Canon a competitive edge in key Middle East markets through closer channel relations and an exchange of product and market knowledge with our partners,” said Hendrik Verbrugghe, CCI Marketing Manager, Canon Middle East.

The seminar programme was designed to help regional partners gain valuable insights into the development of new marketing strategies, provide hands on training for the new product line up, along with the opportunity to meet one on one and further improve Canon’s relationship

•������������������� ���������������������� ������������������������ ������������������

23

���������������������������������������������� ���������������������������������������������������

Events

Egypt: Technoprint 3 Ends on Promising Note The show was held in Cairo from 24 to 28 May 2009

The third Techno Print exhibition was held at the Cairo International Convention Centre in Egypt from

24 to 28 May 2009, organized by the printing industries co-op Association ‘TAG’ jointly with the printing industries development Association ‘PIDA’.

Inaugurated by Aisha Abdel Hadi, Minister of Work Force, the event hosted over two hundred local, regional and international exhibitors including press manufacturers; pre-press and post-press equipment suppliers; paper, inks, plates and chemicals manufacturers and suppliers; printers; packaging materials manufacturers and suppliers; auxiliary equipment and spare parts manufacturers; and

dealers and representatives of world suppliers.

Seminars were held on integration between digital & offset printing systems using the latest state-ofthe-art technologies, enhancing the quality of flexo printing using the latest printing cylinders and sleeves, vocational training & education in Egypt in co-operation with the EU & the Egyptian Government and son on. The speakers included Hamdy Kobeisy and Dr. George Nubar Simonian from Egypt, Dr. Thomas Leuschner from Germany, Dr. Kortenhorst and Dr. Van Der Paul from the Netherlands etc.

Dubai: HP Organizes Photography & Printing Road Show in Collaboration with Magnum Photos Renowned photographers shared their experiences at the event held on 20 May

From left to right: George Semaan, HP Middle East and Mark Power, Magnum Photos

HP recently organized a photography and printing road show in association with Magnum Photos, which is among the world’s oldest

and most prestigious photography agencies. The event, held at Madinat Jumeirah Mina A’ Salam Hotel on 20 May 2009, was designed to provide a unique opportunity to hear live from industry professionals and some of the best photographers in the world about their experiences.

Workshops were conducted on efficiency and colour management, calibration and easy profiling, and black and white photography. Speakers included Mark Power of Magnum Photos and representatives from Adobe and NIK Software.

Mark Power commented, “The tie up between Magnum and HP complements HP’s vision to invest further into

digital photo printing. At Magnum, we have tested HP’s large format printers, and we have obtained very good results. HP has approached us to further test some of their printers and provide feedback.”

George Semaan, LFP Business Manager, HP Middle East, said, “HP is keen on introducing new solutions, and this applies to the photography industry, too. This roadshow is an important development in HP’s relationship with professional photographers.”

The event in Dubai was the final among similar roadshows conducted across the globe, in St. Petersburg, Baden, Munich, Paris, Barcelona, Rotterdam, and London.

By Order of a Major Finance Company and a Leading UK Printer

(4) Komori Double Web 32 Page Commercial Presses and Muller Martini ‘Norm’ Binder

Online Auction Sale Closing: Wednesday, July 15 2009 at 13:00 hrs. Location: Tewksbury and Leeds, UK th

ME Printer June 2009

Assets include: • Komori ‘System 38’ 625 mm Cut Off 32 Page Double Web Offset Press (2000) • (2) Komori ‘System 40’ 578 mm Cut Off 32 Page Double Web Offset Presses (1997 & 1995) • Komori ‘System 40’ 625 mm Cut Off 32 Page Double Web Offset Press (1994) For further information, please contact: STEVE

• VITS ‘QRO ROTOCUT S’ 625 x 1000 mm Sheeter (2000) • Rota-Schneider ‘ST 540 TZ’ Long Side, Head & Toe Rotary Trimmer • Rima System ‘RS-3010S’ 13” Stacker (1995) • Muller Martini ‘Norm’ Binder (1996 - Rebuilt 2004)

TRIBE Mobile: +44 (0) 7836 688 453 Fax: +44 (0) 20 7098 3795 Email: steve.tribe@go-dove.com

To view and bid on 24 the lots, please visit

www.Go-Dove.com

Inks

Technology

WHY UV INKS? Faud Asseh, Technical Manager at Midad Printing Inks, talks to ME Printer explaining the benefits of UV curing inks in comparison with conventional inks

began using this technology.

Despite this, some printing companies around the world still have doubts about UV printing. So the question remains: Is UV technology justified?

The following table indicates some benefits and drawbacks of UV curing inks in comparison with conventional (oil based, solvent based) inks:

not skin irritant have been developed; furthermore, they increase the range of formulation variety.

This has led to production of many types of UV inks that work with most kinds of printing machines and with most kinds of substrates.

• More reactive photoinitiators allow lower phtoinitiator contents in the formulations of UV inks or the application of less powerful UV sources

PARAMETER

UV CURING INKS

CONVENTIONAL INKS

Solvent Emission

+

-

Fire Hazard

+

-

Radiation Hazard

-

+

Irritant raw materials

-

+

Energy Consumption

+

-

Drying Speed

+

-

Skill level required

+

-

No substrate Damage

+

0

Chemical Resistance

+

-

Ink cost

-

+

+: Advantage -: Drawback 0: Intermediate

In addition to the growth of UV inks stimulated by the general advantages listed above, even greater market success may be achieved as a result of technological innovations in curing chemistry and equipment. Certain economic and ecological factors encourage the continuous growth of UV inks in the printing industry.

Economic and ecological benefits are offered by recent developments in the chemistry of radiation curable raw materials and in UV printing equipment. A few developments are mentioned below: • Raw materials that contain a low amount of volatiles and are less or

As a result, UV inks give higher production reliability than conventional inks. However, a UV user would wish to see development in the following fields: • Reduction of operational and investment costs.

• Development of UV ink systems that have exactly the same printing properties as conventional inks (Gloss, Viscosity, Flow…)

• Production of UV inks with reduced odor and taint, especially for the packaging market The above points, if taken into consideration, will open up substantial market potential for UV printing in the future.

ME Printer June 2009

The printing industry has recognized since the late 1960s the benefits of UV curable printing inks and varnishes.

The process has become firmly established in areas such as folding carton, labels, direct mail, metal decoration and security printing.

UV curing technology can be defined as the polymerization of a chemical system, which is initiated by incident light. The UV drying process requires a UV light source focused onto the formulated product. Photo-initiators absorb the UV energy from the light source, setting in motion a chemical reaction that quickly converts the liquid formulation into a plastic solid.

UV curable inks do not contain solvent that must evaporate during the curing phase. The cure takes place through the interaction of the ink ingredients and a strong UV (ultra violet) light source in a dryer, or more accurately, a reactor. Since UV contains little or no solvent, there is a lot of interest in using it because of the lack of VOCs (volatile organic compounds). Either reducing VOCs or eliminating the need to report them both have appeal. The reduction in VOCs also has an appealing environmental effect.

The paste type inks (Offset, letterpress, Screen, pad) were the first UV applications because it was easier to formulate high viscosity inks with the available raw materials. Since the availability of lower viscosity inks, there has been explosive growth in liquid UV inks (Flexo, gravure, ink jet).

Leading ink manufacturers found expanding opportunities for UVcured ink and varnish systems, and more and more companies involved in the printing industry

25

Product Display GANDINNOVATIONS, EPSON

Nanojet2 Gandinnovations Introduces Nanojet2

Gandinnovations is bringing cutting edge Innovation to the wide-format industry with the 1224 NanoJet2 Flatbed to help its clients gain a balance of speed and quality. The NanoJet2 uses 20 fourth-generation Ricoh Grayscale Piezoelectric print heads that, according to the company, produce the highest resolution images available on any flatbed printer in the industry.

The Ricoh print heads allow for variable dot sizes of 8-30 picoliters, which gives the NanoJet2 its balance

of speed and quality. Dot placement is highly accurate because of the innovative 1.5mtr x 2.4mtr (4’x8’) linear printing table and head carriage system. At the heart of the NanoJet2 is a strong vacuum ‘bed’, with which over 73 qualified rigid and flexible materials (up to 2” thick) are firmly held in place.

The NanoJet2 is ideal for high-quality display printing items such as glass, acrylics, aluminum, wood, steel, coroplast, foamboard and styrene. The machine uses 4 colors (CMYK) and on-demand white printing so shops will not have to switch out colors. With the variable dot print heads, the NanoJet2 can produce photo-quality images with only a 4 color set. Gandinnovations has also introduced a new UV ink called GUV, which enhances any image produced on the NanoJet2 with remarkable colors. The new GUV inks give the NanoJet2 the edge to achieve sharp and vibrant images.

“The NanoJet2 is the perfect solu-

tion for any print shop, large or small,” says Cory Brock, Director of Marketing for Gandinnovations.

“Finally, shop owners won’t have to suffer a loss of speed in exchange for high quality.”

The company is also introducing the Flat-To-Roll (FTR) to world-wide clients who are seeking an exceptional workflow solution with both flatbed and UV roll-to-roll printer capabilities on one machine. The FTR has been designed specifically for the 1224 NanoJet2, and is expected to cut production time down significantly for FTR owners that need a durable hybrid printer. The FTR is a factory installed option which fits onto the front and back of the NanoJet2 and syncs perfectly with the print stepping for reliable flatbed and UVRTR production. Initiating from the flatbed to the roll-to-roll option is accomplished by adjusting the vacuum settings with a couple clicks of the user-friendly GUI.

ME Printer June 2009

Epson Stylus T40W Epson Launches Business Inkjet Printer with Wireless Functionality

26

Epson has announced the Middle East launch of its latest business inkjet printer Epson Stylus Office T40W. Featuring enhanced Epson Micro Piezo print head technology, the Stylus T40W offers the convenience of fast colour prints in a smartly presented design, making it ideal for desktop printing in executive offices. With no warmup time required, a print speed of up to 38 pages per minute and very low power consumption, this printer is an attractive alternative to laser printers. The Epson Stylus

Office T40W offers valuable flexibility in the small office too where the built-in wireless networking and Ethernet connectivity makes sharing amongst multiple users quick and simple.

The high yield individual ink cartridges achieve a cost per page comparable to laser and offer a very cost effective solution as only the colour used needs to be replaced. Documents from the Epson Stylus Office T40W are durable, smudge-proof, water and highlighter resistant.

Prints are clear and professional, as the quick-drying DURABrite Ultra Ink does not bleed through the page, and black text is sharp and laser-like in appearance. With Epson DURABrite, Ultra Ink users can print on a variety of media, from envelopes and labels to recycled plain paper and even glossy photo paper, making the printer highly suitable

to produce marketing materials, reports, invoices, spreadsheets, presentations and photographs.

Khalil El Dalu, General Manager, Epson Middle East, said, “Epson’s new range of inkjet printers are intended to meet the needs of office users who no longer have to solely depend on laser printing technologies for high quality office print jobs. The Epson Stylus Office T40W represents the latest generation of power and cost-efficient Epson inkjet printers that will ideally complement any office environment.”

MIMAKI Product Display

JFX-1631 Mimaki Unveils Large Format UV LED Curable Flatbed Inkjet Printer JFX-1631 Mimaki Engineering Co., Ltd. has unveiled the JFX-1631, a fast, highquality large format UV curable flatbed inkjet printer incorporating the very latest in UV LED curing technology and high-precision linear microstepping.

The JFX-1631 model will be a top of the line flatbed inkjet printer model featuring latest technology implementations. This trend setting UV LED curing inkjet printer features a low power consumption UV LED curing system as well as enhanced image quality.

The new UV LED curing system drastically reduces the amount of generated heat, allowing the printer to support a broader range of heat-sensitive media, such as foam and channel boards, PVC, acrylic and styrene panels. The ink is instantaneously cured by ultraviolet rays irradiated from UV LEDs,

thus totally eliminating the need for post-printing drying time necessary for solvent and other inks. This considerably improves job turnaround time; moreover, the inkjet printer incorporates advanced functionalities. In comparison to conventional metal halide lamps, UV LEDs save two-thirds of the energy. Furthermore, the lifetime of LEDs is five times as long as that of conventional UV lamps. Another decisive benefit of UV LED technology is the fact that UV LEDs do not need any warm-up time. They can be switched on and off whenever needed.

The JFX-1631 incorporates eight new print heads to achieve a print speed twice that of previous models. The new head positioning system uses high resolution linear motors for ultra fine step accuracy of dot placement. This results in far fewer banding artifacts and even

the possibility to print legible three point type.

Two types of UV ink are available, flexible and hard, for a wide range of printing applications. White hard ink is also available to enable vivid full-color printing on transparent and colored materials.

In addition, Mimaki is offering new workflow software which enhances productivity and efficiency even further.

Come October meet the BEST and deal with the BIGGEST

Buyers and Industry experts from entire Middle East, GCC, India, Pakistan & African Countries will visit the region’s only focused exhibition for PAPER, CONVERTING, NON-WOVEN & TISSUE industry.

Paper Arabia 2009 presents the perfect opportunity for the Paper Suppliers, Paper Mills, equipment, machinery and services providers to reach the PAPER and its allied markets in Middle East, Africa, and Indian sub-continent.

Paper Arabia will be the platform for showcasing the latest technologies and trend to highly potential or prospective Buyers. Host City Dubai is ideally located serving the markets of Middle East, Asian and African region.

ME Printer June 2009

27

Infocus Packaging

IS PACKAGE PRINTING A SAFE BET?

ME Printer June June2009 2009

ME Printer presents an insight into where the dynamic packaging industry is heading

28

The packaging industry is one that can surprise even in tough times. It can be rationalized that much of the demand and sales for packaging, which is used mainly for food and consumer goods, is driven by necessity. The global packaging industry serves a broad spectrum of manufacturers including those of food and beverage, pharmaceuticals, and chemical products.

The ability of packaging to make a product stand out on the shelf is unquestionable. Equally strongly held is a belief that packaging will increase in importance in its role in the marketing agenda. According to a recent survey conducted by Swiss-based International Packaging Institute, in association with Adobe and EskoArtwork, a global supplier and integrator of innovative solutions for packaging, today’s brand owners have more capability at their fingertips than ever before as they manage an increasingly complex packaging supply chain. As the packaging supply chain grows increasingly complex and as global competition and regulatory oversight continue to grow, the ability for brand owners to efficiently collaborate with outsourced partners will gain in importance.

A recession can at most slow down the demand for packaging for non-essentials and various types of non-food retail products. Less expensive items, such

as private label products might increase in sales while premium products sit on the shelf. The frozen foods market is showing signs of revival, and there may be an increase in purchases of prepared dinners as consumers cut back on eating out.

In addition, unexpected events can trigger demand; for example, pharmaceutical packaging companies are gearing up in every way to handle a swine flu outbreak.

Where does this leave packaging printers in the Middle East?

Printers have been struggling as profit margins shrink because of the rising cost of packaging conversion consumables. Promoting process improvement and optimization has never been more urgent as this has proven to be the key asset in ensuring competency and sustainability of businesses in both boom and bust periods. The threat of the global financial crisis on different industries drives businesses worldwide to strengthen their corporate position by exploring measures to boost operational efficiency, improve quality and implementing cost saving measures.

In this report, we focus on the emerging trends across the region and find out from leading players where the industry is heading.

KSA

FLEXIBLE PACKAGING TO HAVE LARGER MARKET SHARE SAUDI PRINTING AND PACKAGING COMPANY Saudi Arabia Area Population

: 2,149,690 sq km :28,686,633 (including 5,576,076 non-nationals) (July 2009 est.)

GDP (Purchasing Power Parity) : $582.8 billion (2008 est.)

GDP - per capita (PPP) : $20,700 (2008 est.)

GDP – real growth rate : 4.2% (2008 est.)

Labor Force : 6.74 million (2008 est.)

Industrial Production Growth Rate : 4.5% (2008 est.)

Oil Production : 9.2 million bbl/day (2008 est.) are now becoming the main marketing tool for brand building.

Products with health promises are becoming more common. In the food packaging segment, various aseptic and non-aseptic packs are positioned on to the shelves as per their respective brand strategy, where surface decoration and graphic appeal are following the same trends as those in Europe or US. Packaging today has also more to do with frozen food and microwave packages. Under hectic lifestyles, the trend of having a ready meal is gaining momentum in this region.”

Saad maintains that the impact of the recession has been less inten-

sive in Saudi Arabia as compared to that in other countries in the Gulf.

The company is looking at new investments and M&As in strategic locations across the region and beyond. This includes digital printing solutions to cater to the short run or on demand market.

“The mission, vision and strategy of SPPC are to expand into the best in the regional flexible packaging industry by year 2014, and our way forward is to offer a 360° product and service range to our valued clients. Our aim is to develop capabilities for short, medium and large scale print/conversion runs because each segment has its own demand and margin,” says Saad.

Dr. Saad Bin Rashid Al Dossary, CEO of Saudi Printing and Packaging Company

ME Printer June 2009

Established in Jeddah in 1963, Saudi Printing and Packaging Company specializes in the production of daily newsprints and other looseleaf publications and magazines targeting various segments of the Arab World, in addition to commercial and package printing.

Dr. Saad Bin Rashid Al Dossary, CEO of Saudi Printing and Packaging Company, explains, “More than 60% of the GCC packaging market, especially in Saudi Arabia, is driven by food and beverage packaging, and the remaining share belongs to home and personal care products. Pursuing the global trend, the Middle East market is also witnessing a shift from metals and glass to plastic as the major packaging substrate. Also, rigid packaging is giving way to flexible packaging.

Within the flexible packaging segment the dominance of polyethylene is declining and use of polypropylene is on the increase.”

He adds, “Apart from preserve and protect, the presentation power of packaging using available printing, foil stamping, metallizing, varnishing and embossing technologies

29

Infocus

Packaging

UAE

EXPERTS FORESEE SUSTAINED DEMAND FOR SPECIAL EFFECTS NATIONAL PACKAGING INDUSTRIES The local industry has recently witnessed unprecedented boom in all sectors of the economy, bringing with it a plethora of options for packagers. It goes without saying that the demand for services and products of the highest quality remains a norm.

One of the largest packaging facilities in the UAE, National Packaging Industries, of the A&P Group of Companies, was established in 1989; it currently has a production capacity of 30000 tons per annum.

The company caters to segments such as garments, ceramic tiles, perfumes, oils & lubricants, etc., and exports corrugated boxes to several countries.

Ranjith Prasad, General Manager, National Packaging Industries, says, “Unlike in European countries, where the print details are very unique, particularly single colour with mandatory details, in the UAE, our customers want to have full multicolor print with more graphics and special coating. The ink coverage is almost 50-75%; in European countries, the coverage may be 5-10%. Even under the current financial climate, the demand for high graphic print and special effects trend continues.

United Arab Emirates Area : 83,600 sq km Population : 4,798,491 (July 2009 est.)

GDP (Purchasing Power Parity) : $184.6 billion (2008 est.)

GDP - per capita (PPP) : $40,000 (2008 est.)

GDP – real growth rate : 7.7% (2008 est.)

Labor Force : 3.266 million (2008 est.)

Industrial Production Growth Rate : 7.7% (2008 est.)

Oil Production : 2.948 million bbl/day (2007 est.)

Sajith Pareeth, Manager, Production and Development, adds, “Furthermore, the demand for wrap around cartons for automated packing lines have increased considerably, and we have been able to meet the demand with addition of a well known Bobst die cutting machine that is capable of producing cartons with dimensional accuracy and quality.”

Ranjith points out that the demand for short run and customized packaging is increasing. “Corrugated packaging is purely a bespoke product. For a regular customer, you cannot deny their small quantity demands and accept the order only because of their longer runs; we need to service our customers, whether they come with large or smaller orders. The acceptances of short run orders and our on time

deliveries are the strengths of NPI,” he says.

Expressing great confidence in the strength of the company’s diverse portfolio, Ranjith says, “There is an impact of the global crisis on the packaging sector. However, our position remains relatively strong because our customer base is diversified with different business segments such as FMCG, ceramics, food stuff, lubricants, restaurant chains etc. An important factor during this time is the considerable reduction in prices, quick response, timely delivery and quality. As a responsible business partner, we have passed on the benefit of the raw material and other consumable price to our valued customers. Of course otherwise, it would be difficult for them to sustain in the market considering the current scenario.”

ME Printer June 2009

DIGITAL WORKFLOW FOR PACKAGE PRINTING

30

Full digital workflow solutions for package printing are becoming a critical element in supply chain management. Packaging can benefit from its long history with vendors to provide the tools necessary to automate the digital workflow process and, hence, cut costs and enhance speed-to-delivery.

Investment in digital workflows will depend on how packaging professionals decide to tackle issues of declining margins, tighter deadlines, and the ability to communicate effectively throughout the supply chain.

Saad says, “At present, the use of digital workflow solutions is limited to very few aspects of our supply

chain. However, we are expanding the system in a step by step manner to achieve a fully integrated

SHORT RUN JOBS KEY TO SUSTAINABILITY MAJAN PRINTING & PACKAGING COMPANY Based in Ras Al Khaimah, Majan Printing & Packaging Co. designs and produces printed folding cartons, servicing diverse market sectors such as food and beverages, cigarette and tobacco, liquid packaging, cosmetics, and detergents.

Khaled Abdulla Yousef, General Manager, says, “One of the trends observed

is the adoption of cost-effective measures that can simultaneously save money for customers and maintain a certain level of quality, such as the use of triplex boards instead of food boards. At present, owing to the economic constraints, the major demand is for short run jobs.”

Khaled points out that companies

that have a strong structure and management have not been significantly affected by the financial downturn and that achieving success depends on using innovative design and emerging technologies that provide cost-effective products and services to constantly exceed customer expectations.

Khaled Abdulla Yousef, General Manager, Majan Printing and Packaging

KUWAIT

FOOD PACKAGING FINDS STEADY GROWTH BRITISH INDUSTRIES PRINTING & PACKAGING COMPANY The Kuwait-based packaging and print house founded in 1993 has grown into a leading provider of printing services from design to delivery.

Reyad M. Abu Daqer, Board Member and General Manager, highlights the position of the market in Kuwait: “Our clients have always preferred something special to stand out in the market: WB coating, UV coating, UV inks, die cutting, embossing, special locking system, etc. We offer Inline Foiling which produces special affects that discernible customers adopt as a unique and effective marketing tool.”

He adds, “Packaging for fast moving consumables, especially food packaging, is found to be stable; if there is any fluctuation in the

purchase of bare essentials, it is definitely very limited.”

Reyad confirms the company’s commitment to offset and looks forward to a relatively gradual transition to digital. “We are specialized in offset printing which is the best medium for effective marketing. We are flex-

ible with our services and do not let the length of the run interfere with customer satisfaction. Digital printing may have its advantages, but it is not yet sufficient to match the glory of good printing enhanced with modern technological advances,” he says.

digital workflow in a short period of time. Our aim is to integrate our systems with our major client base to develop a failsafe interface and network. It’s a time consuming, painstaking process but we are sure that once operational, we will be able to offer the fasted service and support to any of our client irrespective of geographic location. We understand that the region is moving very fast towards a very sophisticated logistics and distribution network system by adhering advanced RFID tagging, advanced data handling soft wares and all these aspects are taken into our future consideration.”

Ranjith is of the opinion that full digital work flow is essential nowadays. “At present, we are utilising

this partially, whilst still depending on the conventional method. But the plan is to have a full digital work flow is in the pipeline for the next financial year. We prioritized the importance of customer requirement of visualizing the carton before the actual production; hence, we invested in a package designer suite, which will support the entire design process from concepts to samples, and the customer can view a 360 degree 3D visualization of their product,” he says.

Khaled says, “We have been upgrading our design center (prepress section) so that it will be equipped with the latest digital workflow solutions.

Other expansion plans are in the pipeline, and we are seriously considering greater investment in this domain.”

Reyad says, “We have already initiated the digitization process; for instance, through a Lasercomb plotter with the latest software prepares prototypes for customer approval.

Digitization of other aspects are in the advance stages of planning.”

Katia says, “We use digital technology in the pre-press department, in the job preparation, but when it comes to printing, we believe that offset printing offers the best results for long run jobs and packaging boxes.”

Kuwait Area Population

: 17,820 sq km : 2,691,158 (including 1,291,354 non-nationals) (July 2009 est.)

GDP (Purchasing Power Parity) : $149.1 billion (2008 est.)

GDP - per capita (PPP) : $57,400 (2008 est.)

GDP – real growth rate : 8.5% (2008 est.)

Labor Force : 2.225 million (2008 est.)

Industrial Production Growth Rate : 8% (2008 est.)

Oil Production : 2.613 million bbl/day (2007 est.)

Reyad M. Abu Daqer, General Manager, British Industries Printing & Packaging Company

ME Printer June 2009

31

Infocus

Packaging

LEBANON

INVESTMENTS REMAIN A TOP PRIORITY FOR PACKAGING COMPANIES LUNA PRESS

Katia Zalloum, Marketing Manager, Luna Press

Founded in 1967, Luna Press has been offering printing services including labels and inserts, general packaging, cosmetic, food and tobacco packaging and general commercial packaging.

Katia Zalloum, Marketing Manager, Luna Press, comments on the demand for packaging in Lebanon: “The packaging trend in our area is for high quality see through packages. Clients, more aware of the importance of packaging on the customer’s impulse buying behavior, and eager to present high image for their products, are requesting more options for their packages, including, boxes with windows, hybrid printing, spot UV effect, hot stamping, cellophane coating and more colors of higher standards. Luna Press has all the

Lebanon Area : 10,400 sq km Population : 4,017,095 (July 2009 est.)

GDP (Purchasing Power Parity) : $44.07 billion (2008 est.)

GDP - per capita (PPP) : $11,100 (2008 est.)

GDP – real growth rate : 7% (2008 est.)

Labor Force : 1.1 million (2007 est.)

Industrial Production Growth Rate : NA% Oil Production : 0 bbl/day (2007 est.) adequate equipment to offer all the above options.”

She adds, “Customized packaging is becoming a must. Our industry is a very complicated one. The client should be aware that each job is a unique one and most of the time it requires lots of expertise and experience. Printing is much more than putting ink on paper, it is an artistic process where you should

play the role of an adviser, expert and a friend! Most of the time, the client does not have a clear idea of the end product, this is where our role is major. Advising the buyer on the impact of the final product on the end user is creating is vital relationship where the buyer and seller are partners and not a hit and run connection.”

Katia throws light on the necessity

ME Printer June 2009

GROWING EMPHASIS ON NICHE PACKAGING MARKETS

32

Predominantly, the packaging market has been driven by the end customers decision and choice. The rate of product innovation has gone up quite significantly, and an increasingly larger number of complex products are now indigenously produced by local manufacturers. Therefore, the metamorphosis to the tight and niche product segment is now becoming evident to a very large extent.

Saad comments, “Being a free market, supermarket shelves in the retail, hyper and super market is the open to global competition platform. Sensing the opportunity simply by import substitution in the last 15-20 years, the GCC Packaging conversion market has developed more than 65% in terms of installed capacity and technology. With the advanced technology investment, the capability shoot up was drastic taking the customers level of expectation to a new height.”

Ranjith adds, “The market for packaging is big, but the competition is very high as there are many corrugators in the market. One important factor as mentioned earlier is the price. During market conditions such as those at present, many of the buyers revert back to the strategy of pricing rather than quality. Therefore, it’s a challenge to meet the price factor as smaller players can offer highly economical prices without considerable quality improvement, due to a smaller stock of imported raw materials.”

Khaled indicates that customers are always on the lookout for alternatives, and therefore it is necessary for printers and packagers to be creative and support the vision of the customer. “In this regard”, he says, “customization will have greater prominence in the future.”

Reyad argues that niche marketing

is not a new trend at all. “The Gulf, especially Kuwait is comparatively a small area where consumers with high purchasing power are selective. Knowledgeable producers have been taking smart decisions with regard to exclusive interest in smaller sectors of the market. Customization and generally restricted runs go with the territory,” he says.

Katia adds, “Printing jobs are becoming more demanding and more specific. A printing press cannot be equally specialized in different services such as commercial printing, packaging, books, etc.; therefore, it is essential for a company to choose what kind of market it needs to serve, to invest in this field and not spend its limited resources on unnecessary machinery, especially that our industry requires high investments. The better you choose your market, the better you guarantee your future success.”

of continuing investments despite the slowdown: “We believe in an old adage ‘adapt or die!’ We are indeed in the middle of a world economic crisis but the economy will eventually get better, so by investing now, we will be better prepared for the future. We are always attending international fairs and investing in our workforce in terms of training and education.”

However, she maintains that digital printing cannot replace offset printing and that the focus should be on specific markets.

“Each one has a different use and purpose. We might invest in the future in this line but we are

emphasizing now our production line to make it the newest and most up to date among our competitors. Our major market is not short run jobs; that’s why we are not interested for the time being in investing in this technology even though we believe that digital printing offers the best solution for such jobs. We focus on packaging and we are proud to have an added value, which is the ISO 9001 certification, and to offer high quality products and services. The point is not to aim to cover the market but rather to focus on specific markets and to be able to work efficiently and

take the right decision at the right time.”

Katia quells rumours about significant impact on the industry due to the recession. “Until now, the recession has had a very little effect on the package printing industry in Lebanon. The recession, experienced by many countries around the world, triggered by excess housing inventory and loose lending practices, has had very little effect on Lebanon. The banking policies have been highly conservative and selective. That is why our financial institutions have been spared from the impact of the recession,” she says.

THE ‘GO GREEN’ FACTOR

major issue and it need to be as per the mandatory regulations.

In addition to recycling of paper, our latest investment has been in an In house Waste Water treatment plant, which definitely ensures the purification of waste water from the chemicals, metals and bacteriological elements, which is further re-used within the factory.”

Khaled, however, plays down the large amount of attention given to companies going ‘green’ and considers it to be a hype. He says that in reality few companies are aware of eco-friendly procedures and that it will take a considerable amount of time to see widespread consciousness on fully adopting environmentally friendly policies.

Reyad says, “More and more people are becoming environmentally conscious. In some countries regulations are in place to make parties

involved pro active in protection of environment and promote sustainable growth. Customers, mostly with international exposure, mainly due to franchise obligations, show preference for environmentally friendly productions.”

Katia concludes, “This phenomenon is new to our part of the world. It needs more public awareness in order to change the existing culture, and greater incentives to printers and their clients in order to change current practices; however, the environment is becoming an issue we can no longer ignore, as international clients demand adherence to strict environmental requirements. Luna Press is committed and involved in environmental issues; mass commuting for its employees as well as recycling and proper disposition of its waste, are just few of the measures the company has adopted to protect the environment.”

ME Printer June 2009

The ‘environment’ factor has grown into an important issue in recent times and has started getting into shape through social awareness. A product can be more appealing to consumers who prefer recyclable packaging or packaging from renewable sources. Universities and institutions in various GCC states are putting it as a prominent agenda.

Saad explains, “As the economy continues to struggle, people want to know what companies are doing to reduce packaging costs, whether it’s through materials reduction, conversions or other initiatives.

They also want to know about the latest packaging sustainability efforts and how improved recycling programs can reduce cost and further protect the environment. And they are interested in knowing what lies ahead; what new technologies and ideas will influence packaging in the future. With the volatility of the world oil markets and governments’ bid to reduce plastic usage, plastic recycling is receiving more attention in the sector. Plastics recycling is also been seen as a cost-cutting measure by plastics producers.”

Ranjith adds, “The ‘Go Green’ initiative is showing great progress; environmental issues are very sensitive and are an important aspect in terms of customer requirement as well as the government regulatory authorities. Waste disposal is a

33

Infocus Packaging

& G N I T K N O I O R L T P U S ’ O N A G R I KAGIN PAC ME Printer June 2009

end r t l a b fy glo e d s e r figu Import

34

While countries throughout the world are suffering from the effects of the credit crunch and global recession, it seems that Iran has managed to stay above the fray. According to the BP survey, taken together this country has the largest combined

oil and gas reserves in the world, and it is the world’s third largest oil exporter. For better or worse, the global meltdown has yet to impact the Iranian economy. Although falling oil prices is bad news for Iran, due to a relatively dynamic local market

and trade, there is an independent internal cash flow which makes the Iranian economy immune against external fluctuations.

Iranian food and Petrochemical industry as well as publishing have been experiencing double digit

growth for some time. This growth has boosted the demand for flexible as well as rigid packaging.

Packaging is not the only industry that flourished during 2008 in Iran.

The publishing industry also thrived, as if the whole industry was unaware of the difficulties faced by publishers else where in the world. In this special issue, we are offering a round up on the major investments in flexible packaging as well as publishing and commercial printing industry. The report is backed by facts and figures obtained from reliable sources including Iran’s Custom Administration and Iran’s Ministry of Culture and Islamic Guidance which monitors the Iranian graphic arts industry.

FLEXIBLE PACKAGING

an expansion plan to increase the production capacity and provision of further value-added services to customers recently invested in a range of film production equipment from Taiwan, Italy, UK and Turkey. The machinery valued at 3 million dollars includes extruders, laminators, slitter rewinder, plate mounting system, bag making line and last but not least an all new 8 color CI flexo press. Hakakee Digital Iran specializes in holography and has opted for a range of solutions for production of custom hologram equipment worth 300000 dollars.

Rastin Industrial Group has added a new narrow web screen printing machine to its label printing equipment including a 6 color Gallus press. The company has invested 3.5 million dollars in new kits. Saman Arghavan’s major investment in film production equipment consists of a complete FFS line. The company’s

A triplex DCM laminator plus two DCM slitter rewinders have been delivered to Pushesh Chaap located in the industrial town of Abhar. The company’s range of equipment includes an 8 color rotogravure press, laminator and slitter. Tehran Chaap, which ironically is not situated in Tehran anymore and has been relocated to Caspian industrial town near the city of Qazvin, is operating with an arsenal of film production equipment. The company produces a wide range of films from low to high density and thicknesses ranging from 6 to 200 microns. The company also has 4 envelope making lines. Chaap Teeragheh in the city of Khoy which has been embarking on

massive development plan has a 30 million dollar price tag. Sahand Baft Azar, another major producer of packaging films in the city of Tabriz, has invested 60 million dollars in state-of-the-art film production machinery with a production capacity of 2500 tons. A complete FFS line from Reifenhauser will also be installed in the company’s factory.

An all-new 8 color CI flexo press with a web width of 130 cm will be up and running in Shaya Isatis company by the end of the year. The company is a major producer of PVC shrink films. Sheeyan Avigheh, which was established in 2005 in the industrial town of Lia near Qazvin, has been investing more than 10 million dol-

ME Printer June 2009

Development of the local food production industry during recent years has given rise to the demand for eye catching packaging and increase in the number of printing and converting centers equipped with state-ofthe-art presses and converting lines.

Last year a considerable number of gravure and flexo presses as well as plate imagers and cylinder engravers were imported from European and Asian countries. Based on the equipment delivered, it seems that Iranian converters prefer 6 to 10 color configuration presses from European manufacturers. Here is a round up: Abadan Plast print house in the city of Meshed has invested in a rotogravure press from Cerruti, a Nordmeccanica laminator and Titan slitter rewinder.

The company’s total investment exceeds USD 10 million. There are 55 people on the company’s pay roll.

Azarfam Tabriz has purchased two 9 and 10 color Cerruti rotogravure presses with a web width of 1370 mm plus Daetwyler cylinder engraving system, slitter rewinder and triplex laminator from Nordmeccanica. This is the first time a 10 color rotogravure presses has been delivered to Iran.

Fusion equipment for manufacturing of twist film has also been installed in Azarfam premises. The company’s goal is to manufacture 2000 tons of films per month. The company is a branch of Shirin Asal, a global manufacturer of high-quality chocolate and confectionery products in Iran.

Azarfam has invested 30 million dollars in equipment and infrastructure.

With a production target set at 3000 tons of doypacks and 3 layer films Zarrin Naghsh, headquartered in the city of Isfahan, recently installed

a 7 color rotogravure press with a web width of 120 cm, a laminating machine and slitter rewinder. Pars Aria in the city of Uremia has added an 8 color rotogravure press from a Korean manufacturer, SAM. The company has also purchased a DLS duplex laminator and a host of other finishing equipment valued at 3.5 million Euros. Plat Printing and Packaging Complex, one of the oldest and biggest producers of films and foils in Iran, including PE, BOPP and PVC, has been investing heavily in new machinery such as metalizers, rotogravure presses, laminating machines, cold seal and a range of converting and finishing equipment. Polypack, the printing and packaging arm of Mihan Dairy Company, recently established a flexible packaging printing unit Alumpack with a total investment of 10 million dollars, which includes a 10 color Technica flexo press with a web width of 127 cm.

35

Infocus

Packaging lars in infrastructure and machinery such as Uteco laminator and Bimec slitters.

MORE APPETITE AND CASH FROM PUBLISHERS During the past Iranian year, publishers showed more appetite and cash to buy state-of-the-art offset presses than packaging printers. Two major printers in Iran have embarked on a spending spree worth millions of dollars to acquire modern large format offset presses with all the bells and whistles for printing the holy Quran.

Chap Amizeh Fan o Honar has added a new 4 color Komori press to its range of equipment which includes a Mitsubishi press. So far, the company, which prints several magazines and publications, has invested 8 million dollars on machinery and capacity. Boasting one of the most modern print houses in the north eastern part of Iran, Omid chaap has acquired a string of machinery such as 4 color Heidelberg, Perfecta cutting machine, diecutting machine, full automatic laminator, folder gluer, semi automatic UV machine. The total investment sum is valued at 2 million dollars. The company is also planning to buy a 4 color Speedmaster CD. With the purchase of a 4 color Roland 700, Bank Mellat printing company is considered to be a Man Roland house. The living proof of its commitment to Man

machine, Stahl folder and Eurobind adhesive binder.

Peyman- e- No is one of the few print houses in Iran which has been successful in attracting printing orders from abroad. The company is planning a $40 million expansion in 2 phases. During the first phase which has already been completed, a wide range of equipment, including a 5 color Speedmaster, foil embossing machine, Bobst diecutting machine, Stahl folder, Polar cutting machine, letterpress machine, CTP platesetter, has been purchased and installed in a newly built premises. In the second phase, a 6 color webfed machine, folder gluer and spot varnishing machine will be added to the existing kits. Chap Osveh, one of the biggest publishers in the city of Qom, boosted its capacity by investing in a series of Heidelberg presses as well

der for a Euroman from Man Roland.

Ghods bought a Comet semi commercial press from KBA. Hamshari invested in 8 color and 4 color Komori presses with water-based coating units and IR dryer, Shoei folder and a string of post press equipment from Heidelberg. Sorush Printing Organization, part of IRIB (Islamic Republic of Iran Broadcasting) installed two Manugraph sheetfed presses. The company plans to increase its postpress department by investing in the latest finishing equipment such as perfect binding machine, three knife trimmer and UV machine. A governmental company purchased a 4 color large format perfecting press with inline options and digital workflow. Another governmental organization invested in a 100 x 140 cm 4 color large format offset press for printing maps

ME Printer June 2009

CREDIT CRUNCH? WHAT CREDIT CRUNCH?

36

Roland is the company’s decision to buy another Roland 700 with coating tower as well as a Roland 200 and a Roland 500. Boostan e Ketab in the city of Qom placed order for two 4up and 8up Printmasters, Polar cutting

as Colbus 260 case making machine and 8 up platesetter valued at 5 million dollars. During the past year, major Iranian newspapers continued their investment in new technology.

Khorasan newspaper placed an or-

According to the information provided by the Iran Custom Administration, during 2007, more than 247 million dollars worth of printing and packaging and paper manufacturing (preowned and new) equipment was imported to Iran. From April to October 2008, 102 printing presses from different manufacturers including Heidelberg, Man Roland, Komori, Akiyama and Manugraph were shipped to Iran. With sales of 85 printing presses, Heidelberg is still the best selling brand in Iran. During the same period, 16 flexo and 4 rotogravure presses from Germany, China, Taiwan and Italy were imported to Iran. 11 platesetters and 9 imagesetters were delivered to Iranian printers.

304 postpress machines including cutting machines, folders, perfect binders, diecutters, saddle stitchers, laminators, case making machines, numerators and collators also found their way to Iranian print houses.

ME Printer June 2009

37

Infocus

Packaging

SEARCHING FOR

NICHE DOMAINS IN

PACKAGING Combination presses can offer an edge over conventional services

ME Printer June 2009

by Rod Hayes

38

Mantras are chanted to try and retain a follower’s allegiance to a set of beliefs that are at times questionable. Gather a few printers around and the mantras will spring forth immediately; ‘Quality is absolutely paramount, service is key, print runs are getting shorter, it is important to develop a niche market, training is vital, packaging is the only growth sector.’ Agree with any of these? Now let us take a

minute or two to examine a couple of them and see how well they stand up to scrutiny.

Packaging and niche markets are good places to start for there is a strong link and a measure of substance to the mantras that surround these two. Instinct suggests that manufacturers like Heidelberg and Gallus both of which have directed a major tranche of R & D into developing machines for the packaging

sector, believing this sector will gain a greater percentage of the printing pie. They have been right – and wrong at the same time. The percentage of the printing pie taken up by packaging print may have got bigger, but the pie has quite clearly got substantially smaller.

Finding or establishing a niche market or a specialist service may be a little bit like scrambling around in the pie trying to introduce new

As a result of this apathy opportunities for niche marketing can present themselves. One printer who clearly took a punt with combination presses is Wintek Flexo Print of Bangalore, India. It has several Gallus EM 280 presses, the latest investment, a 10 colour with screen, hot and cold foil stamping and auto register, was installed in 2008. Gururaj Bullawad a director speaking to PPP Asia, says: “Having inline rotary screen and hot foil stamping has added an advantage that other printers don’t have, we can do a variety of jobs with special value-added features.”

That of course is the whole point of the investment, but Mr Bullawad crucially when exploiting the opportunities of niche services, was

This is true of the UK and leading countries in Europe as well. Focus Label Machinery, Nottingham manufacturers with a solid Middle East market produce highly regarded flexo presses, including the WebFlex and ProFlex range. The WebFlex is an excellent example of the developmental trend; a press capable of printing from two to ten colours, using flexo, rotary screen and rotary cold foil across 13 and 17-inch web widths. David Lee, a director says: “This machine is very much targeted at a niche market and at the moment there doesn’t seem to be any clear trend for a wide take-up of such a press. Our business really is centred around supplying presses such as the

able to think outside the box: “We started offering creative ideas to clients in terms of possibilities in print to make the product more attractive and increase its shelf life or appeal.”

He added and this is important: “It is not merely a case of giving what the client wants; you must take the additional step to address their concerns without them having to ask.”

So does that mean that every flexo printer in the UAE should rush out and by a super-dooper combination press? No it doesn’t and a perspective needs to be gained here. India would appear to be a huge market, but it is unlikely that there are any more than about fifty presses there as complex as The 10 colour Gallus EM 280.

ProFlex modular press and the CentraFlex central impression cylinder machines for what I see as our bread and butter market of label printing.”

If there are any trends at all, Mr Lee suggests it is towards digital: “ At the moment the move seems to be adding digital capacity on to a flexo press and in time I suppose it will be more a case of a digital printing system being the centre piece and flexo and other converting capacity being added to it.” One gets the feeling that he doesn’t see any great changes as being imminent, and it would be timely to note that the Agfa Dotrix, a digital printing press

ME Printer June 2009

spices, or ways to make the filling go further for less money; fine if you are successful, but if the idea or service is easy to copy or follow then the niche market finishes up in the gravy.

There is little doubt that packaging print is sufficiently diverse to raise the opportunities for niche services to develop, and manufacturers have marketed their products accordingly, particularly in the narrow width web sector. There are now available some quite remarkable machines; a good example is the Mark Andy XP-5000. Each of its stations can be set up to carry out tasks on a huge range of substrates and may include printing flexo, both water based and UV, offset, hot and cold foiling, screen and inter-station die-cutting and embossing. Drent with its VSOP has now won an order for a reel fed VSOP press–primarily offset, but with flexo printing capacity and both UV and electron beam curing–and of course, there is the recently launched Gallus RCS series while Nilpeter has been quietly pushing the boundaries of what’s possible in narrow and medium web widths and in the process leading the way in what is now an incredibly competitive field.

The machines are there, but the rush to invest in highly specialised, yet flexible and versatile combination presses is scarcely a stampede.

For the present at least, there are few printing businesses willing to invest in a press capable of printing in some specified combination of offset, flexo, screen, gravure and digital. Whatever the reason, whether economic or design related, there doesn’t appear to be much demand for these all singing and dancing machines.

39

ME Printer June 2009

Infocus

40

Packaging

with flexo capacity is the only press that is structured in this way. The difficulty for digital at the moment is not so much its print abilities, but making an effective ROI. Are Mr Lee’s views a reflection of the industry as a whole? In the absence of hard evidence one way or another it is difficult to say, but instinct suggests he is on the right track. On a stroll through Waitrose or Marks & Spencer one would struggle to find many examples of printing that could not have been carried out on most flexo or offset presses that have been around for a number of years. A considerable amount of foiling is in evidence, but much of this is cold, and such a technique can be fairly readily retrofitted. The most noticeable feature is the widespread use of overprint varnishes for effect.

Being realistic, printing is now a commodity business to both printers and print buyers anywhere in the world, yet there is some evidence building up that printers are mounting a fight back to win business on a service basis rather than just on price. Edale, a flexo press manufacturer recognises this. For many years, its staple diet has been presses in the ProFlex and CentraF-

lex style, and this continues to be an important part of its business, but it is having to face up to change.

Although it is extensively involved in the Agfa Dotrix manufacture, this is a small although important part of its future. Bernard Grobb, the export sales manager says: “It is becoming increasingly harder for us to compete with machines manufactured in lower cost countries around the world and in response we have developed a number of value-added options that can be incorporated on to a press.” These include RFID tags, hologram applications, specialist coating units, cold foiling, UV inkjet applications and re sealing systems; the limiting element is imagination rather than technology. Grobb makes a strong case for first building up a market for such type of services. He says: “Without question, offline is the way forward using a traditional press for high-speed reel to reel printing and then transferring them on to the offline converting equipment. When volumes build up, then it can make sense for doing the work inline in one pass.”

This may be the case, but it is far from overwhelming. Sheet-fed offset faces a similar dilemma. Gary

Doman, head of sheetfed offset sales for Manroland in the UK probably sees a more realistic future for printing when he says: “A modern sheetfed press can incorporate many value added features including cold foiling, specialist flexo applications via its coating unit, with quality and consistency being monitored inline with systems like Eagle Eye. But few printers use all these facilities all the time.” His view is that there are many printers now chasing niche markets and quite successfully too, but this niche market may only take up 20% of capacity in any one month.

“This business is often the icing on the cake,” he says, “and it can contribute margins of up to 40%.

Commodity, staple based printing looks after the overheads, but the niche printing delivers the profits.”

Mr Lee holds a similar view. He says: “Many printers are working hard at developing niche markets, some with new ideas, others using applications picked up along the way.

A press manufacturer is well placed to help.” Consumable suppliers, too, particularly plate material suppliers are also in a position to have their finger on the pace of change.

Asahi Photoproducts, manufacturers of flexo plate material, fits this bill very well. Paul Chant, its special products co-ordinator thinks change is customer driven, saying: “I believe the package requirement comes first; for example, the customer requires a high quality image in offset with a tactile effect such as brail. Hence, inline embossing or screen printing is used with high volume ink film thickness to achieve that particular target.”

He does see a well established trend in place: “While it can be a case of horses for courses, combination presses are already used in the label and security printing segment with Nilpeter and Gallus the front runners in that segment. It is possible to exchange the printing units to screen, offset, flexo, letterpress or embossing units and there is a market demand for a combination press depending on the application. It is not an idea but is already happening.”

ME Printer June 2009

41

Finishing Line

MOVING ON

June2009 2009 ME Printer June

Rod Hayes Technical Editor

42

Most of us love a really good daydream now and again; you know the sort, a goodly measure of fantasy, but laced with aspirational and hopeful desires. Reality of course is never far away and events soon bring home any substantial achievements are only ever gained by hard work coupled with thoughtful and constructive planning.

Even with the best will in the world, including the incorporation of coherent and constructive goal setting, intermediate or transitional targets, the most widely researched plans more often than not don’t work out. What turns out is often so far away from what was planned or what was hoped for that no amount of head scratching, musing or analysing will be anything else but an excuse.

I am often reminded in situations like this of those wonderful lines from The Rubaiyat of Omar Khayam: The Moving Finger writes; and, having writ, Moves on: nor all your Piety nor Wit Shall lure it back to cancel half a Line, Nor all your Tears wash out a Word of it.

These lines may have even more power and rhythm in Arabic or Farsi, but the impact of them in this English translation is mighty indeed and their strength is even stronger given today’s economic climate. They lines bring home the clear message that life passes by too quickly for hand wringing self-piteous righteous-

ness. The message is clear; get on with things and make the most of opportunities as they come along.

How applicable this sentiment is to the printing industry. This issue has as its theme the role packaging print plays in the overall pantheon of print. Lightly hinted at is a questioning of the wisdom of manufacturers putting so much effort and capital into the production of machinery specifically suitable for the production of high quality print. Our German and Swiss cousins believed that this would be the growth sector of the future and as I have said, they are probably right, but the capacity of the machines has so dramatically improved and the dynamic ingenuity of the businesses operating them have in many ways been able to satisfy this growth (if there has been any) without making major investments in new equipment.

The demand for VLF format presses whether sheetfed or web are languishing and there may be an upturn coming, but it has yet to reach the horizon. The stage now is set for manufacturers to carry out one of those classic reviews of history; what went wrong, could we have done anything differently?

Reading Omar Khayam suggests nothing went wrong, life has unfolded just the way it should have, though in saying this, certain wrongs have had a role and there is a lesson to be learnt.

Two lessons actually; the first one comes from Albert Einstein who remarked: “If someone keeps

doing the same thing over and over again and expects a different result, then he is a fool. Most press manufacturers continued to keep doing the same thing, perhaps with an embellishment here, a tweak or two there but how different have the results been?

The real lesson to be learnt comes from John Locke a prominent political and philosophical activist in Victorian times. He came up with an observation to rival Einstein’s, when he said: “A madmen does not lose the ability to reason correctly, but continues to do so on false sets of premises,” (i.e. beliefs).

The false premise was of course that growth would continue without analysing what was the spur to the unprecedented period of expansion; that oil and raw materials prices were based on some sort of structure that was not related to the real world, that the future earnings and potential profits from such sales were already in the bank.

Fortunately reality has broken out; packaging print is important because people have to eat and the goods that represent our food have to be transported. Ever brighter and more eye-catching designs have their place, but it may no longer be quite so relevant on a packet of pasta or a jar of jam. I may be hoisting myself on John Locke’s Petard, but I am going to suggest that the future will incorporate less packaging rather than more; that lighter, stronger and more convenient will be the watchword for the future when it comes to print.

ME Printer June 2009

43

Jobs Situations Wanted Production / Prepress Manager 35 yrs, BE-Printing, Indian Male, working as Prepress Manager in GCC. 12 yrs of hands-on working experience in Prepress, Newspaper, Commercial Web fed and Sheetfed, Security and Digital Printing is in search for good opportunity. Contact Email: kausik1974@rediffmail.com Printing Production Executive.

Indian Male, with D/L, seeks job in printing sales & marketing. Contact Phone: 050-7184402 / E-Mail: haridas.kunnath@gmail.com.

years of experience as Machine Operator now seeking for a good opportunity. For Detailed CV Contact: +971 50 3546703 / Email: musthafam48@yahoo.com Graphic Designer Syrian Male, with 6 years of experience in the full range of visual medium, providing high quality graphics solutions as well as managing trademark equities and ensuring consistency in the marketplace. Expertise in Adobe Photoshop CS (Advanced), Illustrator and In Design. Seeks for a good opportunity. For detailed CV Please contact: +971 50 8945894 / E-mail: watfasy_0078@hotmail. com Production Manager

CTP Operator & CTP Job coordinator.

Indian(kerala) male Age 28 with 5 years experience in CTP operating system. Good knowledge in all concept of prepress techniques and page lay outing (mounting) and color management. Ready to relocate anywhere in middle east.

Kindly contact: pookodan5@yahoo.com Machine Operator

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place Tel: +971 4 391 1210 Fax: +971 4 390 9561 classified@meprinter.com

Indian Male with More than 10

BE Printing Technologist, Age 34, Indian Male, presently working as Asst: Production Manager in a leading Printing Press in Dubai with 10 years of experience in India and Dubai. Seeks for suitable job in Advertising/ Printing Industry in the capacity of Production Manager/Coordinator/Controller, please call 050 9768752 or Email: dhinu_chandran@rediffmail.com.

Graphic Designer Tunisian women, with 14 years experience in Gravure Printing for Flexible Packaging Company.

Presently Working in Pre-print department, specialist in Photoengraving steps before engraving cylinders with well qualified and wide knowledge in the Helio-Printing domain. Expertise in Adobe Photoshop, Illustrator and Art-Pro. Practice good Arabic, French and English seeks for a good opportunity.

For detailed CV Please contact: +216 22 616 180 / E-mail: chema. baklouti@yahoo.fr.

Graphic Designer Indian Male with More than 16 years of Professional Experience including 10 Years in U.A.E hands-on design experience including magazine publishing and advertisement. Adaptable, organized, result and detailoriented individual with excellent work ethic plus strong time management and interpersonal skills. Ability to create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts. Extensive knowledge of design techniques. Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. A team player also capable of working independently with minimal direction. Practice good English seeks for a good opportunity. For detailed CV Please contact: +971 50 7648845 / E-mail: sujunc@gmail.com Production Manager 33 yrs, Indian Male, seeks position of Print Production Manager or any suitable position. Email: kavurusr_75@yahoo.co.in or Contact: +966 551219473.

Polar Professional Operator.

Indian Male, Age 44, with more than 15 years of experience in polar 115 e, 137 e and other guillotine operators and 10 years UAE experience in binding related field, Seeks for good position. Email: a4murali@yahoo.com

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

Large Format Printer Operator Allan G. Ramos, Filipino, looking for a job as a Large Format Printer Operator. Knowledgeable for indoor and outdoor machines, preparing file and knowledge how to use software’s such as Adobe Photoshop, Corel Draw, Illustrator... contact no: 050-7358466 or email at aljanmari@gmail.com

Machines. Now seeking for a good opportunity. For Detailed CV Contact: + 91 98400 65936/ Email: Plravi2u@gmail.com Fresher to Printing Industry.

Printing Machine Operator Pakistani Male with Diploma in Printing and Graphic Arts.

Having More than 2 years of experience as Printing Machine Operator now seeking for a good opportunity. For Detailed CV Contact: 0334-4193370 / Email: adnanhameed87@gmail.com Production Manager: Indian Male with 17 Years Experience in Printing & Packaging field able to handle Offset Machines, Roto Gravure, Flexo Graphy, Folder & Gluer, and Cutting & Greasing

Marketing Executive required for an advertising & printing unit in Ajman. Please contact 050-6774376.

Indian Male, University Topper throughout B.E. (Printing Eng) right now looking for a job in printing industry. So please Contact Email: santosh8886@yahoo.co.in.

Press Manager, with relevant exp., reqd. for a printing press.

Send CV to 06-5351083 / nishan_1971@yahoo.com

Production Manager / Assistant Production Manager

Marketing Manager, with experience & knowledge of offset printing paper, required. Contact 050-4753066.

Technical Operator My name is Sameh Sobhy, with more than 6 years experience in the filed of rebuilding of second hand machinery for rotogravure cylinder making and other service (chemical analyses for plating tanks looking for a good opportunity. Contact - Email: samehkhala@yahoo.com / Tel: 00202 22411238

Clerks required. Send CV to info@backofficeme.com

Printing & Publishing Industries, 16 years of experience in production, estimation and client servicing seeks job opening in the same industries, for further Details Contact - 00971 50 5024708 (UAE) / Email: pramod3021@yahoo.co.in Graphic Designer cum Printer Operator, with 3 yrs. UAE exp. in digital printing Co. 050-3957279.

Professional Photographer & Designer, with 10 yrs. exp. in shooting, developing & printing, seeks job. Call 050-1723652.

Vacant Positions Printing Machine Operator, with 3-4 exp. in large format printing machine, reqd. Email: vaccancy2009@gmail.com Printing & Scanning

Having trouble finding the right employee for your print operations?

Sales Executive required for an advertising & printing company.

Please contact 050-1420011.

A Reputed Printing Press In Abu Dhabi Requires Sales Executives For single color GTO Printers, 4 Colors GTO Printers KBA 5-Color Printers With minimum 3 years experience in this field. Fax: 02-4493103 Tel: 02-4493103 Offset Printing Machine Operator, with 5 years UAE exp., required for a company. Email CV to exppack@emirates.net.ae Offset Printer, with 3 years experience in the UAE, required for a printing press. Fax: 06-5322700 or call 050-1621948.

Graphic Designer, with experience in a printing company, required.

Email: info@baitalnokhada.com Electromechanical Engineer / Technician. BE / BSc / Diploma holder, computer literate, with 2 to 5 years industrial experience, preferably in the field of printing, packaging, food processing and equipment services, and a valid UAE D/L, required. Please send your CV with a recent photograph to Email: dxb@zultec.com or to Fax: 04-2972789.

Graphic Designer required for a printing press company in Sharjah.

Please fax CV to 06-5442413.

ME Printer June 2009

Check out our classifieds section or log on to www.meprinter.com/EN/Jobs

Sales Manager, with 5 years experience in printing press, required.

Email CV to: kbdev@hotmail.com

45

Remarketed equipment A leading Plastics Factory in Dubai, UAE, urgently requires: PRODUCTION MANAGER (1 No.) - Candidate with thorough knowledge of and experience in planning, supervising & operating blown-film extruders, flexo printing & bagmaking machines will have an advantage. Preferably a graduate in Plastics Technology or related subject. To apply and register your interest for the above position, please send your detailed CV immediately to Fax. No.: +9714-8804702 or Email to: peerji38@gmail.com

Remarketed equipment available for sale Heidelberg SORMZ, 2 Colours 52x74 machine, 1988 Model.

Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1992 Model.

Heidelberg SM102-4, 4 Colours 74x102 machine, 2000 Model.

Heidelberg Suprasetter 105 CtP 2006 Model.

Polar 115E Cutting Machine 1998 Model.

Heidelberg Stahl KH78 Folding Machine 1998 Model.

Heidelberg Gulf Est. Mr. Mahmoud Mustafa Remarketed Product Manager P.O.Box 34133 Dubai - UAE Tel +971 4 3477720 Ext. 174 Mob +971 50 424 7080 mahmoud.mustafa@heidelberg.co.ae www.heidelberg.com

A leading Plastics Factory in Dubai, UAE, urgently requires: Q/A MANAGER (1 No.) - Candidate with thorough knowledge of and 3-5 years experience in quality testing and documentation related to blown-film extrusion, geo-membrane, flexo printing & bag-making will have an advantage.

Preferably a graduate in Plastics Technology or related subject. To apply and register your interest for the above position, please send your detailed CV immediately to Fax. No.: +9714-8804702 or Email to: peerji38@gmail.com

Machinery for Sale MACHINES AVAILABLE IMMEDIATELY! Year 2000 Heidelberg SM 52 - 4 4 colours of size : 36x52 cm equipped with: CP- TRONIC - AUTOPLATE - PRESET - ALCOLOR dampening with Variosystem Technotrans Central Refrigeration - ALL Automatic washers (blanket, rollers and impression cylinders) Steel Plate in feeder and delivery - Grafix powder spray - Ink Temperature Control - AIR TRANSFER SYSTEM PRICE: 190.000 USD Loaded on Truck or Container KBA Koenig & Bauer SR III 4 colour offset press year 1982 alcolor damping Ink Remote System Control PRICE: USD 40,000.00 Machine in excellent condition - very rare machine on the second

hand market - available now CONTACT: North Stars Printing equipment Osama DIAB Middle East Regional Manager LEBANON: 009613816195 Email:info@north-stars.net Commercial web press 1990 Toshiba B2T-500 web printing press - Cut off : 546m/m,Web width : 880m/m - 1 flying paster/1 infeed/4 printing unit /1 dryer/1 after burner/1 chill roll stand/1 folder/2 suto stacker 1993 Komori LR 435SII web printing press - Cut off : 546m/m,Web width : 880m/m - 1 flying paster/1 infeed/4 printing unit/1 Dryer with after burner/1 chill roll stand/1 folder/1 stacker 1990 HEIDELBERG WEB 16 - Cut off : 630m/m,Web width : 965m/m - 2 STORK splicer/1 Infeed/4 printing unit ,blanket washer/1 VITS dryer/1 chill roll stand/1 combination folder/1 stacker - CPC 1.02 with CP tronic Narrow web press, specializing for Lottery, Label, Commercial printings Model : Vision Drent Goebel ,Install 2006 - Size : 520/630/720 m/m,3 type cartridge - Consisting of line .1 Martin splicer .1 Infeed with web guide,corona .9 prinitng unit with 3 kinds cartridge,3 interdeck UV dryer .3 flexo unit for over coating,It use for Scratch-off printing on Lottery. .Nipson Vary press 400 for digital numbering .Blanket washer .Alcohol damp .2 turn bar Video web viewing .sheeter .edge trimmer .rewinder .pile stacker .Automatic inking controll with data storage

HEATSET M/Cs (1) Hanthsco Mark 16 Cutoff- 578mm, 5 Units,2 Autopasters (Martin),Ribbon ‘slitor, silicon applicator, Model-1992 (2) Mitsubishi 750Lithopia Cutoff- 546mm, 5 col, model- 1992 (3) , Komori System 35 SII Cutoff- 546mm model-1986 (4) Komori sys35 LR435W Cutoff- 546mm, model- 1985 (5) Komori LR435 Cutoff- 546mm model- 1994 We are having Imagesetters(800V Dolev x2nos), CTPs(Agfa, Scitex), Plate Exposures(protech) also for sale.

For More Details Contact: TARUN & AKHIL MIRROR PRINT & SOLUTIONS Mobile- +91 9421914269 / +91 9868451117 Email- mirrorprint_tv@yahoo.com Plockmatic 100 DocuVac Collating

THEISEN & BONITZ 7 stations, 1988 Heidelberg Kord 1979 ( gray model) Heidelberg S-Cylinder 54x72 THEISEN & BONITZ 7 stations 1988 PLOCKMATIC collator 8 stations + stitching and trimmer GUK Folder K 49/ 4 FE 1988 Stahl Folder K66.4/6KTL-FC2 1988 N+P units for GTO 46, 52 and MO Hohner conomy 25/40 in excellent condition.

Contact : yasin@wanadoo.jo / Phone: 00962 7 95662969

Services & Consumables Camel Bee 3D Solutions A leading 3D Solutions Freelancing Team dealing in 3D Imaging, Animations, Presentations, Advertisements etc. with high professionalism, reasonable and competitive rates.

Please Contact +971 50 5998446 / +971 50 2720325 for more details.

Machine 2001, 8 station, Stitching, folding Nebiolo URANIA die cutting, 1971 120 X 82 cm Heidelberg S-Cylinder, 54 x 72

M i d d l e

E a s t

Hard Chrome Plating - We Extended Life to Your Printing ISO Certified Hard Chrome ing for all printing rolls with Professionalism, reasonable

P r i n t

Give Plathigh and

competitive rates. Please Contact at +9714 3474765 and visit us at www. maramimetal.com we give extended life to your printing.

Investment Opportunities: Printing Press for Sale.

A running printing Press for sale with Machineries in good condition in one of the emirates of UAE. Serious Buyers can Contact Mr. Perera .

Mob: 050-6317781 E-Mail: majidpp@emirates.net.ae

Investment Opportunities:

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

An Established Running Business and Production House for Large Format Digital Printing for Sale Located in Ajman, UAE. Well Known Multinational Clients.

Professional Production team Experienced Applicators.

For Price and Setup check the Financial and Images in our website at www.safetexgraphics.com.

Contact Tel: +971 6 7485201 or +971 50 9425489.

Email: ceo@safetexgraphics.com

C o m m u n i c a t i o n

Tel: +971 4 391 1210 Fax: +971 4 390 9561 classified@meprinter.com

M

a

g

a

z

i

n

e

‫ﻗﺴﻴﻤﺔ ﺍﺷﺘﺮﺍﻙ‬

.‫ﺍﻟﺮﺟﺎﺀ ﺇﺿﺎﻓﺔ ﺍﺳﻤﻲ ﺇﻟﻰ ﻗﺎﺋﻤﺔ ﺍﳌﺸﺘﺮﻛﲔ ﻟﻌﺎﻡ ﻛﺎﻣﻞ‬ :‫ﺍﳌﺴﻤﻰ ﺍﻟﻮﻇﻴﻔﻲ‬ :‫ﺍﻻﺳﻢ ﺍﻟﻜﺎﻣﻞ‬ :‫ﻧﺸﺎﻁ ﺍﻟﺸﺮﻛﺔ‬

:‫ﺍﺳﻢ ﺍﻟﺸﺮﻛﺔ‬

:‫ﺍﻟﺮﻣﺰ ﺍﻟﺒﺮﻳﺪﻱ‬

:‫ﺍﻟﻌﻨﻮﺍﻥ‬

:‫ﺍﻟﺪﻭﻟﺔ‬

:‫ﺍﻟﻮﻻﻳﺔ‬/‫ﺍﳌﻨﻄﻘﺔ‬

:‫ﺍﳌﺪﻳﻨﺔ‬

:‫ﺻﻨﺪﻭﻕ ﺍﻟﺒﺮﻳﺪ‬

:‫ﻫﺎﺗﻒ ﻧﻘﺎﻝ‬

:‫ﻓﺎﻛﺲ‬

:‫ﺭﻗﻢ ﺍﻟﺘﺤﻮﻳﻠﺔ‬

:‫ﻫﺎﺗﻒ‬

:‫ﺍﳌﻮﻗﻊ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬

:‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬

‫ﻃﺮﻕ ﺍﻟﺪﻓﻊ‬ (‫ )ﻟﻠﻤﺸﺘﺮﻛﲔ ﺩﺍﺧﻞ ﺍﻹﻣﺎﺭﺍﺕ ﻓﻘﻂ‬ME Printer FZ LLC ‫ﺷﻴﻚ ﻣﺼﺮﻓﻲ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ‬

‫ﲢﻮﻳﻞ ﺍﳌﺒﻠﻎ ﻋﺒﺮ ﺍﻟﺒﻨﻚ‬

ME Printer ‫ﺣﻮﺍﻟﺔ ﻣﺼﺮﻓﻴﺔ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ‬

ME Printer FZ LLC- A/C# 0079-183781-001 - Emirates International Bank - Jumeira Branch – Dubai UAE - SWIFT # EBILAEADJUM ‫ ﺍﻟﺒﺤﺮﻳﻦ‬،‫ ﺩﻳﻨﺎﺭ‬١٨ ‫ ﺍﻷﺭﺩﻥ‬،‫ ﻟﻴﺮﺓ‬٥٤,٠٠٠ ‫ ﻟﺒﻨﺎﻥ‬،‫ ﺟﻨﻴﻪ‬٢٢٥ ‫ ﻣﺼﺮ‬،‫ ﺭﻳﺎﻝ‬١٨٠ ‫ ﻗﻄﺮ‬،‫ ﺩﻳﻨﺎﺭ‬١٤٫٥ ‫ ﺍﻟﻜﻮﻳﺖ‬،‫ ﺭﻳﺎﻝ‬١٨٠ ‫ ﺍﻟﺴﻌﻮﺩﻳﺔ‬،‫ ﺩﺭﻫﻢ‬١٨٠ :‫ ﺍﻹﻣﺎﺭﺍﺕ‬:‫ﻗﻴﻤﺔ ﺍﻻﺷﺘﺮﺍﻙ ﳌﺪﺓ ﻋﺎﻡ ﻛﺎﻣﻞ ﻟﻜﻞ ﺩﻭﻟﺔ ﺣﺴﺐ ﻋﻤﻠﺘﻬﺎ‬ ‫ ﺩﻭﻻﺭ‬٥٠ ‫ ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ‬،‫ ﺭﻳﺎﻝ‬١,٨٠٠ ‫ ﺍﻟﻴﻤﻦ‬،‫ ﻟﻴﺮﺓ‬١,٣٥٠ ‫ ﺳﻮﺭﻳﺎ‬،‫ ﺭﻳﺎﻝ‬١٨ ‫ ﹸﻋﻤﺎﻥ‬،‫ ﺩﻳﻨﺎﺭ‬١٨

.‫ ﺃﺳﺎﺑﻴﻊ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺃﻭﻝ ﻧﺴﺨﺔ‬٦-٤ ‫ ﻭﺍﻻﻧﺘﻈﺎﺭ ﳌﺪﺓ‬،‫ﺍﻟﺮﺟﺎﺀ ﺇﻋﻼﻣﻨﺎ ﻋﻨﺪ ﺍﻟﺪﻓﻊ ﻋﻦ ﻃﺮﻳﻖ ﺍﻟﻔﺎﻛﺲ ﺃﻭ ﺍﻟﺒﺮﻳﺪ ﺃﻭ ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬

P. O. B o x 5 0 2 1 8 3 - D u b a i - UA E , Te l : + 9 7 1 4 3 9 1 1 2 1 0 , Fa x : + 9 7 1 4 3 9 0 9 5 6 1 , E m a i : s u b s c r i b e @ m e p r i n t e r. c o m , w w w. m e p r i n t e r. c o m

‫ﺧﻂﺍﻟﺘﺸﻄﻴﺐ‬

‫ﺍﻟﻤﻀـﻲ ُﻗ ُﺪﻣـﴼ‬ ‫ُ‬ ‫ﻭﻟﻌـــﻞ ﺍﻟـــﺪﺭﺱ ﺍﻟﺤﻘﻴﻘﻲ ﺍﻟﺬﻱ ﻳﻤﻜﻨﻨـــﺎ ّ‬ ‫ﺗﻌﻠﻤﻪ ﻣﻦ‬

‫ﻳﺘﻮﻕ ﻣﻌﻈﻤﻨﺎ ﺍﻟـــﻰ ﺃﻥ ﻳﺤﻠﻢ ﻓﻲ ﺍﻟﻨﻬﺎﺭ ﺑﻴﻦ ﺍﻟﻔﻴﻨﺔ‬ ‫ﻭﺍﻷﺧﺮﻯ‪ ،‬ﻭﻫـــﻮ ﺍﻟﺤﻠﻢ ﺍﻟﺬﻱ ﻳﺘﻀﻤـــﻦ ﺭﺅﻳﺔ ﺟﻴﺪﺓ‬

‫ﺍﻟﻀـــﻮﺀ ﻋﻠﻰ ﺍﻟـــﺪﻭﺭ ﺍﻟـــﺬﻱ ﻳﻠﻌﺒﻪ ﻃ ّﺒﺎﻋـــﻲ ﺍﻟﺘﻐﻠﻴﻒ‬ ‫ﻓﻲ ﺗﺸـــﻜﻴﻞ ﻫﻴﻜﻠﺔ ﺍﻟﻄﺒﺎﻋﺔ‪ .‬ﻭﻳﺸـــﻴﺮ ﺍﻟﺘﻘﺮﻳﺮ ﺍﻟﻰ‬

‫ﻣﻠﺆﻫـــﺎ ﺍﻷﻣـــﻞ ﻭﺍﻟﺘﻔـــﺎﺅﻝ‪ .‬ﺇﻻ ﺃﻥ ﺍﻟﺤﻘﻴﻘـــﺔ ﺑﺎﻟﻄﺒﻊ‬

‫ﺣﻜﻤـــﺔ ﺍﻟﻤﺼﻨﻌﻴـــﻦ ﻓﻲ ﺑـــﺬﻝ ﺍﻟﻜﺜﻴﺮ ﻣـــﻦ ﺍﻟﺠﻬﻮﺩ‬

‫ﺍﻟﻌﺼﺮ ﺍﻟﻔﻜﺘﻮﺭﻱ‪ .‬ﻓﻘﺪ ﺟﺎﺀ ﻫﺬﺍ ﺍﻟﺸـــﺨﺺ ﺑﻨﺘﻴﺠﺔ‬

‫ﻟﻴﺴـــﺖ ﺑﻌﻴﺪﺓ ﻋﻨﺎ ﻭﺍﻥ ﺗﺤﻘﻴﻖ ﺍﻹﻧﺠﺎﺯﺍﺕ ﺍﻟﻌﻈﻴﻤﺔ‬

‫ﻭﺍﻷﻣـــﻮﺍﻝ ﻋﻠـــﻰ ﺇﻧﺘـــﺎﺝ ﻣﺎﻛﻴﻨﺎﺕ ﺻﻨّﻌـــﺖ ﺧﺼﻴﺼﴼ‬

‫ﻣﻌﺎﻛﺴـــﺔ ﻵﻳﻨﺸـــﺘﺎﻳﻦ‪ ،‬ﻳﻘـــﻮﻝ ﻓﻴﻬـــﺎ‪” :‬ﻻ ﻳﺨﺴـــﺮ‬

‫ﻳﻜـــﻮﻥ ﻓﻘـــﻂ ﺑﺎﻟﻌﻤﻞ ﺍﻟﺪﺅﻭﺏ‪ ،‬ﻳﺼﺎﺣﺒـــﻪ ﺍﻟﺘﺨﻄﻴﻂ‬

‫ﻟﻌﻤﻠﻴﺎﺕ ﺇﻧﺘـــﺎﺝ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺫﺍﺕ ﺍﻟﺠـــﻮﺩﺓ ﺍﻟﻔﺎﺋﻘﺔ‪.‬‬

‫ﺍﻹﻧﺴﺎﻥ ﺍﻟﻤﺠﻨﻮﻥ ﻗﺪﺭﺗﻪ ﻋﻠﻰ ﺗﺼﺤﻴﺢ ﺍﻟﺨﻄﺄ‪ ،‬ﺇﻻ‬

‫ﻭﺣﺘـــﻰ ﻭﻟﻮ ﻛﺎﻧﺖ ﻟﺪﻳﻚ ﺃﻗﻮﻯ ﺭﻏﺒﺔ ﻓﻲ ﺍﻟﻌﺎﻟﻢ ﻋﻠﻰ‬

‫ﻳﻌﺘﻘﺪ ﺃﻭﻻﺩ ﺃﻋﻤﺎﻣﻨﺎ ﻓﻲ ﺃﻟﻤﺎﻧﻴﺎ ﻭﺳﻮﻳﺴـــﺮﺍ ﺑﺄﻥ ﻫﺬﻩ‬ ‫ّ‬ ‫ﺗﺸـــﻜﻞ ﻧﻤﻮ ﺍﻟﺼﻨﺎﻋﺔ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ‪ ،‬ﻭﻛﻤﺎ‬ ‫ﺍﻟﻌﻤﻠﻴﺔ‬

‫ﺃﻧـــﻪ ﻳﺴـــﺘﻤﺮ ﺑﻔﻌﻞ ﺫﻟﻚ ﺣﺘـــﻰ ﻭﺇﻥ ﻛﺎﻥ ﻣﺎ ﻳﻘﻮﻡ ﺑﻪ‬ ‫ﻣﺴﺘﻨﺪﴽ ﻋﻠﻰ ﺃﺳﺲ ﺧﺎﻃﺌﺔ“ )ﺃﻱ ﺇﻋﺘﻘﺎﺩﺍﺕ(‪.‬‬

‫ﺗﺤﻘﻴـــﻖ ﻣﺮﺍﺩﻙ‪ ،‬ﻓﺈﻥ ﺍﻟﺨﻄﻂ ﺍﻟﻤﺪﺭﻭﺳـــﺔ ﺑﺸـــﻜﻞ‬

‫ﺫﻛـــﺮﺕ ﺁﻧﻔﴼ ﻓﺈﻧﻬﻢ ﻗﺪ ﻳﻜﻮﻧـــﻮﻥ ﻋﻠﻰ ﺣﻖ‪ .‬ﺑﻴﺪ ﺃﻥ‬

‫ﻭﺑﺎﻟﻄﺒـــﻊ ﺃﺷـــﺎﺭ ﺍﻹﻋﺘﻘـــﺎﺩ ﺍﻟﺨﺎﻃﻲﺀ ﺍﻟـــﻰ ﺃﻥ ﺍﻟﻨﻤﻮ‬

‫ﻣﺴﺘﻔﻴﺾ ﺳﺘﺄﺗﻲ ﺣﺘﻤﴼ ﺑﻨﺘﺎﺋﺞ ﺃﻓﻀﻞ ﻣﻤﺎ ﻟﻮ ﻛﺎﻧﺖ‬ ‫ﺍﻟﺨﻄﺔ ﺳﻄﺤﻴﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺆﺩﻱ ﻓﻲ ﺍﻟﻐﺎﻟﺐ ﺍﻟﻰ ﻧﺘﺎﺋﺞ‬

‫ﺗﺤﺴـــﻨﺖ ﺑﺸـــﻜﻞ ﺟﺬﺭﻱ ﻭﺃﻥ‬ ‫ﻗﺪﺭﺓ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻗﺪ ّ‬

‫ﺍﻟﺒﺮﺍﻋﺎﺕ ﺍﻟﺪﻳﻨﺎﻣﻴﻜﻴﺔ ﻟﻸﻋﻤﺎﻝ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﺘﻲ ﺗﻘﻮﻡ‬

‫ﺳﻴﺴـــﺘﻤﺮ ﺩﻭﻥ ﺍﻟﺤﺎﺟﺔ ﺍﻟﻰ ﺗﺤﻠﻴﻞ ﻣﺴـــ ّﺒﺒﺎﺕ ﻧﻤﻮ‬

‫ﻋﻜﺴـــﻴﺔ ﺗﻤﺎﻣﴼ ﻋﻤﺎ ﺗﻢ ﺍﻟﺘﺨﻄﻴـــﻂ ﻟﻪ ﺃﻭ ﺍﻟﺘﺄﻣﻞ ﻓﻲ‬

‫ﺑﺘﺸـــﻐﻴﻞ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺗﻤﻜﻨـــﺖ ﻋﻠﻰ ﺍﻟﺪﻭﺍﻡ ﻣﻦ‬

‫ﺇﻋﺘﻤـــﺪﺕ ﻋﻠـــﻰ ﺑﻨﻴﺔ ﻣﺎ ﻟﻢ ﺗﻜﻦ ﺗﺮﺗﺒـــﻂ ﺑﺼﻠﺔ ﺍﻟﻰ‬

‫ﺍﻟﺤﺼﻮﻝ ﻋﻠﻴﻪ‪.‬‬

‫ﻣﻮﺍﻛﺒـــﺔ ﻫﺬﺍ ﺍﻟﺘﻄـــﻮﺭ )ﺇﻥ ﻭﺟـــﺪ( ﺩﻭﻥ ﺍﻟﺤﺎﺟﺔ ﺍﻟﻰ‬

‫ﺍﻟﻌﺎﻟﻢ ﺍﻟﺤﻘﻴﻘﻲ‪ ،‬ﻭﺑﺄﻥ ﺍﻟﺪﺧﻞ ﺍﻟﻤﺴـــﺘﻘﺒﻠﻲ ﻭﺍﻷﺭﺑﺎﺡ‬

‫ﻭﻓﻲ ﺃﻭﻗﺎ ﻛﻬﺬﻩ‪ ،‬ﻏﺎﻟﺒﴼ ﻣﺎ ﺗﺄﺗﻲ ﻓﻲ ﻣﺨﻴﻠﺘﻲ ﺍﻟﻜﻠﻤﺎﺕ‬

‫ﺍﻹﺳﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﺟﺪﻳﺪﺓ‪.‬‬

‫ﺍﻟﻤﺘﻮﻗﻌـــﺔ ﻣﻦ ﻫﺬﻩ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻗﺪ ﺗﻮﺍﺟﺪﺕ ﻓﻌﻠﻴﴼ ﻓﻲ‬

‫ﺍﻟﺮﺍﺋﻌﺔ ﺍﻟﺘﻲ ﻗﺎﻟﻬﺎ ﻋﻤﺮ ﺍﻟﺨﻴﺎﻡ ﻓﻲ ﺭﺑﺎﻋﻴﺎﺗﻪ‪ ،‬ﻭﻫﻲ‪:‬‬

‫ﻭﺍﻟﺘﻨﻔﻴﺬ ﺍﻟﺴﻠﻴﻢ‪.‬‬

‫ﺟﻮﻥ ﻟﻮﻙ‪ ،‬ﻭﻫﻮ ﺳﻴﺎﺳـــﻲ ﻣﻌﺮﻭﻑ ﻭﻓﻴﻠﺴـــﻮﻑ ﻣﻦ‬

‫ﻻﻣﺜﻴـــﻞ ﻟـــﻪ‪ ،‬ﻭﺑﺄﻥ ﺃﺳـــﻌﺎﺭ ﺍﻟﻨﻔﻂ ﻭﺍﻟﻤـــﻮﺍﺩ ﺍﻟﺨﺎﻡ ﻗﺪ‬

‫ﺍﻟﻜﺒﻴﺮ ﺟﺪﴽ‪ ،‬ﺳﻮﺍﺀ ﺃﻛﺎﻧﺖ ﻣﻦ ﺫﻭﺍﺕ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓﺮﺥ‬ ‫ﺃﻡ ﺑﺎﻟﻮﻳـــﺐ‪ ،‬ﻗـــﺪ ﻭﻫـــﻦ‪ ،‬ﻭﻗـــﺪ ﻳﻜﻮﻥ ﻫﻨـــﺎﻙ ﺇﻧﻘﻼﺑﴼ‬

‫ﻭﻫـــﻲ ﺑﺄﻥ ﺃﻫﻤﻴﺔ ﻃﺒﺎﻋـــﺔ ﺍﻟﺘﻐﻠﻴﻒ ﺗﺄﺗﻲ ﻣﻦ ﺣﻘﻴﻘﺔ‬

‫ﺍﻟﺪﺭﻉ ﻻ ﺗﻤﻨﻊ ﺳﻬﻢ ﺍﻷﺟﻞ‬

‫ﻋﻜﺴﻲ‪ .‬ﻓﺎﻟﻤﺴـــﺮﺡ ﺍﻵﻥ ﻣﻬﻴﺄ ﻟﻠﻤﺼﻨّﻌﻴﻦ ﻟﺘﻘﺪﻳﻢ‬

‫ﺃﻥ ﺍﻟﻨـــﺎﺱ ﻟﻦ ﻳﺘﻮﻗﻔﻮﺍ ﻋﻦ ﺍﻷﻛﻞ‪ ،‬ﻭﺑﺄﻥ ﺍﻟﻤﻮﺍﺩ ﺍﻟﺘﻲ‬

‫ﻭﺍﻟﻤﺎﻝ ﻻ ﻳﺪﻓﻌﻪ ﺇﻥ ﻧﺰﻝ‬

‫ﺇﺣـــﺪﻯ ﺍﻷﻋﻤﺎﻝ ﺍﻟﻜﻼﺳـــﻴﻜﻴﺔ ﻣـــﻦ ﺍﻟﺘﺄﺭﻳﺦ‪ ،‬ﻭﺍﻟﺘﻲ‬

‫ﻳﺘﻜﻮﻥ ﻣﻨﻬﺎ ﻃﻌﺎﻣﻨـــﺎ ﻳﺠﺐ ﺃﻥ ﻳﺘﻢ ﻧﻘﻠﻬﺎ‪ .‬ﻗﺪ ّ‬ ‫ﺃﺿﺮ‬

‫ﻭﻛﻞ ﻣﺎ ﻓﻲ ﻋﻴﺸﻨﺎ ﺯﺍﺋﻞ‬

‫ﺗﻘـــﻮﻝ‪ :‬ﻣﺎ ﺍﻟﺨﻄﺄ ﺍﻟﺬﻱ ﺣﺪﺙ‪ ،‬ﻭﻫـــﻞ ﻛﺎﻥ ﺑﺈﻣﻜﺎﻧﻨﺎ‬

‫ﺑﻨﻔﺴـــﻲ ﺇﺫﺍ ﻋﻤﻠـــﺖ ﺑﻤﻘﻮﻟـــﺔ ﺟﻮﻥ ﻟـــﻮﻙ‪ ،‬ﺇﻻ ﺃﻧﻨﻲ‬

‫ﻻ ﺷﻲﺀ ﻳﺒﻘﻰ ﻏﻴﺮ ﻃﻴﺐ ﺍﻟﻌﻤﻞ‬

‫ﻓﻌﻞ ﺷﻲﺀ ﺁﺧﺮ؟‬

‫ﺳﺄﻗﺘﺮﺡ ﺃﻣﺮﴽ ﻣﻔﺎﺩﻩ ﺃﻥ ﺍﻟﻤﺴﺘﻘﺒﻞ ﺳﻴﺸﻬﺪ ﺇﻧﺤﺴﺎﺭﴽ‬

‫ﻭﻣـــﻦ ﺧـــﻼﻝ ﻗـــﺮﺍﺀﺓ ﺃﺑﻴـــﺎﺕ ﻋﻤـــﺮ ﺍﻟﺨﻴـــﺎﻡ ﻓﺈﻧـــﻚ‬

‫ﻓﻲ ﺍﻟﻄﻠـــﺐ ﻋﻠﻰ ﺧﺪﻣـــﺎﺕ ﺍﻟﺘﻐﻠﻴﻒ‪ ،‬ﻭﺑـــﺄﻥ ﺍﻟﻄﻠﺐ‬

‫ﺳﺘﺴﺘﻨﺘﺞ ﺑﺄﻥ ﻻ ﺷﻲﺀ ﺧﻄﺄ ﻗﺪ ﺣﺪﺙ‪ ،‬ﻭﺑﺄﻥ ﺍﻟﺤﻴﺎﺓ‬

‫ﺳـــﻴﻜﻮﻥ ﻋﻠﻰ ﺍﻟﻤﻄﺒـــﻮﻉ ﺍﻷﺧﻒ ﻭﺍﻟـــﺬﻱ ﻳﺘﻀﻤﻦ‬

‫ﻭﻣﻤﺎ ﻻﺷـــﻚ ﻓﻴﻪ ﺑﺄﻥ ﻭﻗﻊ ﻫﺬﻩ ﺍﻟﻜﻠﻤﺎﺕ ﺳـــﻴﻜﻮﻥ‬

‫ﻗـــﺪ ﺇﻧﻘﻠﺒـــﺖ ﺑﺎﻟﻄﺮﻳﻘـــﺔ ﺍﻟﺼﺤﻴﺤﺔ‪ ،‬ﻭﻟﻜـــﻦ ﺃﺭﻳﺪ ﺃﻥ‬

‫ﻋﻨﺎﺻﺮ ﺃﻛﺜﺮ ﻗﻮﺓ ﻭﻣﻼﺋﻤﺔ‪.‬‬

‫ﺃﻋﻈـــﻢ ﻭﻣﺴﺘﺴـــﺎﻏﴼ ﺃﻛﺜﺮ ﻋﻨﺪ ﺍﻟﻨﻄﻖ ﺑﻬـــﺎ ﻓﻲ ﺍﻟﻠﻐﺔ‬

‫ﺃﺷـــﻴﺮ ﻫﻨﺎ ﺍﻟﻰ ﺑﻌـــﺾ ﺍﻷﺧﻄﺎﺀ ﻗﺪ ﻟﻌﺒـــﺖ ﺩﻭﺭﴽ ﻓﻲ‬ ‫ﺗﺤﻘﻴﻖ ﺫﻟﻚ ﻭﺛﻤﺔ ﺩﺭﻭﺱ ﻳﺘﻮﺟﺐ ﻋﻠﻴﻨﺎ ّ‬ ‫ﺗﻌﻠﻤﻬﺎ‪.‬‬

‫ﻟﻬﺬﻩ ﺍﻟﻜﻠﻤﺎﺕ ﺷﺪﻳﺪ ﺃﻳﻀﴼ ﻭﺗﻈﻬﺮ ﻣﻌﺎﻧﻴﻬﺎ ﺃﻛﺜﺮ ﻗﻮﺓ‬

‫ﻓﻲ ﺍﻟﺤﻘﻴﻘﺔ‪ ،‬ﻫﻲ ﺩﺭﺳﻴﻦ‪ :‬ﻭﺃﻭﻝ ﻫﺬﻩ ﺍﻟﺪﺭﻭﺱ ﺗﺄﺗﻴﻨﺎ‬

‫ﻋﻨـــﺪ ﺍﻟﻨﻈﺮ ﺍﻟﻰ ﺍﻟﻤﻨﺎﺥ ﺍﻹﻗﺘﺼﺎﺩﻱ ﺍﻟﺮﺍﻫﻦ‪ .‬ﺗﺠﻠﺐ‬

‫ﻣﻦ ﺁﻟﺒﺮﺕ ﺁﻳﻨﺸـــﺘﺎﻳﻦ ﺍﻟﺬﻱ ﺃﺷﺎﺭ ﺫﺍﺕ ﻣﺮﻭ ﺑﺎﻟﻘﻮﻝ‪:‬‬

‫ﻫﺬﻩ ﺍﻷﺑﻴﺎﺕ ﻣﻌﻬﺎ ﺭﺳﺎﻟﺔ ﻭﺍﺿﺤﺔ ﻣﻔﺎﺩﻫﺎ ﺃﻥ ﺍﻟﺤﻴﺎﺓ‬

‫”ﺇﺫﺍ ﺇﺳـــﺘﻤﺮ ﺃﺣﺪﻛﻢ ﻋﻠـــﻰ ﻓﻌﻞ ﻧﻔﺲ ﺍﻟﺸـــﻲﺀ ﻣﺮﺍﺭﴽ‬

‫ﻣﺎﺿﻴـــﺔ ﻋﻠـــﻰ ﺃﻳﻘﺎﻉ ﺳـــﺮﻳﻊ‪ ،‬ﻭﺑﺄﻧـــﻪ ﻳﺘﻮﺟـــﺐ ﻋﻠﻴﻨﺎ‬

‫ﻭﺗﻜـــﺮﺍﺭﴽ ﻭﻫﻮ ﻳﺘﻮﻗﻊ ﺍﻟﺤﺼـــﻮﻝ ﻋﻠﻰ ﻧﺘﺎﺋﺞ ﻣﺨﺘﻠﻔﺔ‪،‬‬

‫ﺍﻟﻤﻀﻲ ﻗﺪﻣﴼ ﻓﻴﻤﺎ ﻧﺴـــﻌﻰ ﺍﻟﻰ ﺗﺤﻘﻴﻘﻪ ﻭﺇﺳـــﺘﻐﻼﻝ‬

‫ﻓﻴﻤﻜﻦ ﻧﻌﺖ ﺍﻟﺸـــﺨﺺ ﻛﻬﺬﺍ ﺑﺎﻷﺣﻤﻖ“‪ .‬ﻳﺴـــﺘﻤﺮ‬

‫ﺟﻤﻴﻊ ﺍﻟﻔﺮﺹ ﺍﻟﻤﻮﺍﺗﻴﺔ‪.‬‬

‫ﻣﻌﻈﻢ ﻣﺼﻨ ّﻌﻲ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻋﻠﻰ ﻓﻌﻞ ﻧﻔﺲ‬

‫ﺍﻟﻌﺮﺑﻴﺔ ﺃﻭ ﺍﻟﻔﺎﺭﺳﻴﺔ‪ ،‬ﺇﻻ ﺃﻥ ﺗﺄﺛﻴﺮ ﺍﻟﺘﺮﺟﻤﺔ ﺍﻹﻧﺠﻠﻴﺰﻳﺔ‬

‫ﻓﺈﻟـــﻰ ﺃﻱ ﻣـــﺪﻯ ﻳﻤﻜﻦ ﺗﻄﺒﻴـــﻖ ﻣﺒﺪﺃ ﻛﻬـــﺬﺍ ﻋﻠﻰ‬ ‫ﺻﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ؟ ّ‬ ‫ﻳﺴـــﻠﻂ ﻫـــﺬﺍ ﺍﻟﻌﺪﺩ ﻣـــﻦ ﻣﺠﻠﺘﻨﺎ‬

‫ﺍﻟﺸـــﻲﺀ‪ ،‬ﻭﺭﺑﻤـــﺎ ﻳﻔﻌﻠﻮﻧﻬـــﺎ ﺑﺈﺿﻔﺎﺀ ﺑﻌـــﺾ ﺍﻟﺰﺧﺮﻓﺔ‪.‬‬

‫ﻭﻟﻜﻦ ﺍﻟﺴﺆﺍﻝ ﺍﻟﻤﻄﺮﻭﺡ ﻫﻨﺎ‪ :‬ﻫﻞ ﺗﻐ ّﻴﺮﺕ ﺍﻟﻨﺘﺎﺋﺞ؟‬

‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ‬

‫‪ME Printer June‬‬ ‫‪June2009‬‬ ‫‪2009‬‬

‫ﻓﺎﻟﻄﻠـــﺐ ﻋﻠـــﻰ ﺇﻗﺘﻨﺎﺀ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﺴـــﻖ‬

‫ﺃﺭﺻﺪﺓ ﺍﻟﺒﻨﻮﻙ‪.‬‬ ‫ﻭﻟﺤﺴﻦ ﺍﻟﺤﻆ ﻇﻬﺮﺕ ﺍﻟﺤﻘﻴﻘﺔ ﻋﻠﻰ ﺃﻛﻤﻞ ﻭﺟﻬﻬﺎ‪،‬‬

‫ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫‪48‬‬

‫ﻣﺸﻜﻠﺔﻭﺣﻞ‬

‫ﻣﺸﻜﻠﺔ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ﺍﻟﻤﻤﻮﺟﺔ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﻻ ﺷـــﻚ ﺃﻥ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ ﺗﻌﺘﺒﺮ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻄﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻲ ﺗﺤﺘﻮﻱ ﻋﻠﻲ ﻣﺘﻐﻴﺮﺍﺕ‪ .‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﻬﻲ ﻟﻬﺎ ﻧﺼﻴﺐ ﺍﻷﺳـــﺪ ﻣﻦ ﺍﻟﻤﺸـــﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﻓﻲ‬ ‫ﺳﻠﺴﻠﺔ ﻣﻦ ﺍﻟﻤﻘﺎﻻﺕ ﺍﻟﻤﺘﺘﺎﻟﻴﺔ ﺗﻨﺎﻭﻟﻨﺎ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺃﻫﻢ ﻫﺬﻩ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻣﻊ ﺗﻮﺿﻴﺢ ﺃﻫﻢ ﺃﺳﺒﺎﺑﻬﺎ ﻭﻃﺮﻕ ﻋﻼﺟﻬﺎ‪.‬‬ ‫ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﺭﺃﻳﻨﺎ ﺃﻥ ﻧﺘﻌﺮﺽ ﻭﺑﺎﺧﺘﺼﺎﺭ ﻟﻤﺸـــﻜﻠﺔ ﺍﻟﺰﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ﺍﻟﻤﻤﻮﺟﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺘﺴـــﺒﺐ ﻓﻲ ﻛﻢ ﻣﻦ ﺍﻟﻬﺎﻟﻚ ﻏﻴﺮ ﺍﻟﻤﻘﺒﻮﻝ ﻣﻦ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ﺍﻟﺒﻴﻀﺎﺀ ﻭﻣﻦ‬ ‫ﺍﻟﺰﻓﺮﺥ ﺍﻟﻤﻄﺒﻮﻋﺔ‪.‬‬

‫ﺗﻌﺮﻳﻒ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬

‫ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ﻫﻲ ﺑﻄﺒﻴﻌﺘﻬﺎ ﻏﻴﺮ ﺛﺎﺑﺘﺔ ﺍﻷﺑﻌﺎﺩ‪ ،‬ﺣﻴﺚ ﺗﺘﻤﺪﺩ ﺑﺈﻛﺘﺴﺎﺏ ﺍﻟﺮﻃﻮﺑﺔ ﻭﺗﻨﻜﻤﺶ ﺑﻔﻘﺪﻫﺎ‪.‬‬ ‫ﻭﺗﻮﺟﺪ ﺩﺍﺧﻞ ﺍﻟﺘﻜﻮﻳﻦ ﺍﻟﺒﻨﺎﺋﻲ ﻭﻣﺤﺘﻮﻯ ﻫﺬﻩ ﺍﻷﻓﺮﺥ ﺣﻮﺍﻟﻲ ﻣﻦ ‪ ٦‬ﺍﻟﻰ ‪ ٪٨‬ﺭﻃﻮﺑﺔ ﻧﺴـــﺒﻴﺔ ﻭﺍﻟﺘﻲ ﺗﻜﺴـــﺒﻬﺎ ﺍﻟﻤﺮﻭﻧﺔ ﻭﺗﺴـــﺎﻋﺪ ﻋﻠﻰ ﻃﺒﺎﻋﺘﻬﺎ ﻭﺍﻟﺘﻌﺎﻣﻞ ﻣﻌﻬﺎ ﺑﻜﻞ‬

‫ﺳﻬﻮﻟﺔ ﻭﻳﺴﺮ‪ .‬ﻭﻟﻜﻦ ﻭﻣﻊ ﺗﻐﻴﺮ ﻧﺴﺐ ﺍﻟﺮﻃﻮﺑﺔ ﺍﻟﺨﺎﺭﺟﻴﺔ‪ ،‬ﺃﻭ ﻋﻨﺪ ﺇﺧﺘﻼﻑ ﺩﺭﺟﺎﺕ ﺍﻟﺮﻃﻮﺑﺔ ﺍﻟﻨﺴﺒﻴﺔ ﻣﻦ ﺻﺎﻻﺕ ﺍﻟﺘﺨﺰﻳﻦ ﺍﻟﻰ ﺻﺎﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻭﻻ ﺳﻴﻤﺎ ﻣﻊ ﻋﺪﻡ‬ ‫ﻭﺟﻮﺩ ﺍﻟﺘﻜﻴﻴﻒ ﺍﻟﻤﺮﻛﺰﻱ‪ ،‬ﺗﺒﺪﺃ ﻫﺬﻩ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ﻓﻲ ﻓﻘﺪ ﺍﻟﺮﻃﻮﺑﺔ ﻓﻲ ﺣﺎﻟﺔ ﺇﻧﺨﻔﺎﺽ ﺍﻟﺮﻃﻮﺑﺔ ﺍﻟﻨﺴـــﺒﻴﺔ ﺍﻟﺨﺎﺭﺟﻴﺔ‪ ،‬ﺃﻭ ﻓﻲ ﺇﻛﺘﺴـــﺎﺑﻬﺎ ﻓﻲ ﺣﺎﻟﺔ ﺯﻳﺎﺩﺗﻬﺎ‪ ،‬ﻭﻛﻞ ﻫﺬﺍ‬ ‫ﻳﺘﺴﺐ ﻓﻲ ﺗﻤﺪﺩ ﺃﻭ ﺇﻧﻜﻤﺎﺵ ﺍﻷﻓﺮﺥ‪ ،‬ﻭﺗﻤﻮﺝ ﺃﺳﻄﺤﻬﺎ‪.‬‬ ‫ﻭﻻ ﺷـــﻚ ﺃﻥ ﻣﻌﺮﻓﺔ ﺃﺳـــﺒﺎﺏ ﺃﻳﺔ ﻣﺸـــﻜﻠﺔ ﺗﻌﺘﺒﺮ ﻧﺼﻒ ﺍﻟﻄﺮﻳﻖ ﺍﻟﻲ ﺣﻠﻬﺎ‪ ،‬ﺣﻴﺚ‬ ‫ﻳﺘﺒﻘﻲ ﺗﻨﻔﻴﺬ ﻋﻜﺲ ﺍﻷﺳﺒﺎﺏ ﻭﺗﻼﻓﻴﻬﺎ‪.‬‬

‫ﺃﻫﻢ ﺍﻷﺳﺒﺎﺏ‬

‫ﺃﻫﻢ ﻃﺮﻕ ﺍﻟﻌﻼﺝ‪:‬‬

‫ﺍﻟﺘﻲ ﺗﺆﺩﻱ ﺍﻟﻲ ﻇﻬﻮﺭ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬ ‫‪١‬‬

‫ﺭﺑـــﻂ ﺍﻷﻓـــﺮﺥ ﺍﻟﻮﺭﻗﻴـــﺔ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺸـــﻨﺎﺑﺮ ﺍﻟﺒﻼﺳـــﺘﻴﻜﻴﺔ ﺃﻭ‬

‫‪١‬‬

‫ﻭﺿـــﻊ ﻭﺭﺹ ﺍﻷﻓـــﺮﺥ ﻋﻠﻰ ﻗﻮﺍﻋﺪ ﺧﺸـــﺒﻴﺔ ﻣﺠﺰﺃﺓ‪ ،‬ﻭﺑﺈﺳـــﺘﺨﺪﺍﻡ‬

‫‪٢‬‬

‫ﺍﻟﻤﻌﺪﻧﻴﺔ‪.‬‬

‫ﻋﺪﻡ ﺭﺑﻂ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺸـــﻨﺎﺑﺮ ﺍﻟﺒﻼﺳﺘﻴﻜﻴﺔ ﺃﻭ ﺍﻟﻤﻌﺪﻧﻴﺔ‪،‬‬ ‫ﻭﺇﺫﺍ ﻟﺰﻡ ﺍﻷﻣﺮ ﻻﺑﺪ ﻣﻦ ﺇﺳـــﺘﺨﺪﺍﻡ ﺩﻋﺎﻣﺘﻴﻦ ﻣﻦ ﺍﻟﺨﺸـــﺐ ﺃﻋﻠﻰ ﻭﺃﺳـــﻔﻞ‬ ‫ﺍﻟﺮﺯﻡ ﺍﻟﻮﺭﻗﻴﺔ‪.‬‬

‫‪٢‬‬

‫ﺇﺭﺗﻔﺎﻋﺎﺕ ﺃﻛﺜﺮ ﻣﻦ ﺍﻟﻼﺯﻡ‪.‬‬

‫ﺇﺭﺗﻔﺎﻋﺎﺕ ﺃﻛﺜﺮ ﻣﻦ ﺍﻟﻼﺯﻡ‪.‬‬ ‫‪٣‬‬

‫ﺍﻟﺘـــﺪﺍﻭﻝ ﻏﻴـــﺮ ﺍﻟﺴـــﻠﻴﻢ ﻭﺍﻟﺼﺤﻴﺢ ﻟﻸﻓـــﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ‪ ،‬ﺳـــﻮﺍﺀ ﻗﺒﻞ‬

‫‪٣‬‬

‫ﺃﻭ ﺍﻟﺘﺴﻠﻴﻢ ﻟﻠﻌﻤﻴﻞ‪.‬‬

‫ﺃﺛﻨﺎﺩ ﺍﻟﺘﺨﺰﻳﻦ ﺍﻟﻤﺆﻗﺖ ﺃﻭ ﺍﻟﺘﺴﻠﻴﻢ ﻟﻠﻌﻤﻴﻞ‪.‬‬ ‫‪٤‬‬

‫ﺍﻟﺘـــﺪﺍﻭﻝ ﺍﻟﺴـــﻠﻴﻢ ﻭﺍﻟﺼﺤﻴـــﺢ ﻟﻸﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ‪ ،‬ﺳـــﻮﺍﺀ ﻗﺒـــﻞ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ‬ ‫ﻣﺮﺍﺣﻞ ﺍﻟﺘﺨﺰﻳﻦ‪ ،‬ﺃﻭ ﺃﺛﻨﺎﺀ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﺃﻭ ﺑﻌﺪ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﺃﺛﻨﺎﺩ ﺍﻟﺘﺨﺰﻳﻦ ﺍﻟﻤﺆﻗﺖ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﻲ ﻣﺮﺍﺣﻞ ﺍﻟﺘﺨﺰﻳﻦ‪ ،‬ﺃﻭ ﺃﺛﻨـــﺎﺀ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﺃﻭ ﺑﻌﺪ ﺍﻟﻄﺒﺎﻋﺔ‪،‬‬ ‫ﺇﺧﺘﻼﻑ )ﺯﻳﺎﺩﺓ ﺃﻭ ﺇﻧﺨﻔﺎﺽ( ﺩﺭﺟﺎﺕ ﺍﻟﺮﻃﻮﺑﺔ ﺍﻟﻨﺴﺒﻴﺔ ﺍﻟﻤﻮﺟﻮﺩﺓ‬

‫ﻋﺪﻡ ﻭﺿﻊ ﻭﺭﺹ ﺍﻷﻓﺮﺥ ﻋﻠﻰ ﻗﻮﺍﻋﺪ ﺧﺸـــﺒﻴﺔ ﻣﺠﺰﺃﺓ‪ ،‬ﻭﻋﺪﻡ ﺇﺳـــﺘﺨﺪﺍﻡ‬

‫‪٤‬‬

‫ﺗﻘﺮﻳـــﺐ ﻭﺗﻮﺣﻴـــﺪ ﺩﺭﺟـــﺎﺕ ﺍﻟﺮﻃﻮﺑـــﺔ ﺍﻟﻨﺴـــﺒﻴﺔ ﺍﻟﻤﻮﺟﻮﺩﺓ ﺩﺍﺧـــﻞ ﺻﺎﻻﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻣﻊ ﺍﻟﺮﻃﻮﺑﺔ ﺍﻟﻤﻮﺟﻮﺩﺓ ﺩﺍﺧﻞ ﺍﻷﻟﻴﺎﻑ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ‪.‬‬

‫ﺩﺍﺧـــﻞ ﺻـــﺎﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻊ ﺍﻟﺮﻃﻮﺑـــﺔ ﺍﻟﻤﻮﺟﻮﺩﺓ ﺩﺍﺧـــﻞ ﺍﻷﻟﻴﺎﻑ‬ ‫ﺍﻟﺨﺎﺻﺔ ﺑﺎﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ‪.‬‬ ‫‪٥‬‬

‫ﻋﺪﻡ ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﺴﻠﻴﻢ ﻟﻸﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ‪ ،‬ﺑﺈﺳﺘﺨﺪﺍﻡ ﻭﺭﻕ ﺗﻐﻠﻴﻒ ﻏﻴﺮ‬ ‫ﺳﻠﻴﻢ ﺃﻭ ﺻﺎﻟﺢ‪ ،‬ﻣﻊ ﺇﺳﺘﺨﺪﺍﻡ ﺷﺮﺍﺋﻂ ﻻﺻﻘﺔ ﻋﺮﻳﻀﺔ ﻭﺫﺍﺕ ﺳﻤﻚ‬ ‫ﻛﺒﻴﺮ‪ ،‬ﻭﺍﻟﺬﻱ ﻳﺘﺴـــﺒﺐ ﺑﺪﻭﺭﻩ ﻓﻲ ﺣـــﺪﻭﺙ ﺇﺭﺗﻔﺎﻋﺎﺕ ﻏﻴﺮ ﻣﻨﺘﻈﻤﺔ‬

‫‪٥‬‬

‫ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﺴـــﻠﻴﻢ ﻟﻸﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ‪ ،‬ﺑﺈﺳﺘﺨﺪﺍﻡ ﻭﺭﻕ ﺗﻐﻠﻴﻒ ﺳﻠﻴﻢ ﻭ ﺻﺎﻟﺢ‪،‬‬ ‫ﻣﻊ ﻋﺪﻡ ﺇﺳﺘﺨﺪﺍﻡ ﺷﺮﺍﺋﻂ ﻻﺻﻘﺔ ﻋﺮﻳﻀﺔ ﻭﺫﺍﺕ ﺳﻤﻚ ﻛﺒﻴﺮ‪.‬‬

‫ﻓﻲ ﻣﻮﺍﻗﻊ ﻣﺨﺘﻠﻔﺔ ﻋﻠﻰ ﺍﻷﻓﺮﺥ‪.‬‬ ‫ﻻ ﺷـــﻚ ﺃﻧﻪ ﻭﻣﻊ ﺍﻹﺳـــﺘﺨﺪﺍﻡ ﺍﻷﻣﺜﻞ ﻟﻜﻞ ﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﺿﺒﻂ ﻣﺮﺍﺣﻞ ﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺿﺒﻂ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﺳﻴﺘﻢ ﺍﻟﻘﻀﺎﺀ ﺗﻤﺎﻣﴼ ﻋﻠﻰ‬

‫‪ME Printer June 2009‬‬

‫ﻣﻌﻈﻢ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻼﺕ ﺷﺎﺋﻌﺔ ﺍﻟﺤﺪﻭﺙ ﺩﺍﺧﻞ ﺍﻟﻤﻄﺎﺑﻊ‪.‬‬

‫‪49‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

‫‪www.meprinter.com‬‬

‫ﻭﺑﺎﻟﺮﻏـــﻢ ﻣـــﻦ ﺫﻟﻚ‪ ،‬ﺗﺆﻛـــﺪ ﻛﺎﺗﻴﺎ ﻋﻠـــﻰ ﺃﻥ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻳﻬﻤﻨـــﺎ ﻓﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺮﺍﻫـــﻦ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﺎﻟﺘﻘﻨﻴﺎﺕ‬

‫ﺍﻟﻘﺮﺍﺭ ﺍﻟﻤﻨﺎﺳﺐ ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﻤﻨﺎﺳﺐ“‪.‬‬

‫ﺍﻟﺮﻗﻤﻴﺔ ﻟـــﻦ ﺗﺤﻞ ﻣﺤﻞ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ‪ ،‬ﻭﺑﺄﻧﻪ‬

‫ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺃﻧﻨﺎ ﻧﻌﺘﻘﺪ‬

‫ﻭﺗﺴﺘﺒﻌﺪ ﻛﺎﺗﻴﺎ ﺍﻟﺸـــﺎﺋﻌﺎﺕ ﺍﻟﺘﻲ ﺗﺤﺪﺛﺖ ﻋﻦ ﺍﻟﺘﺄﺛﻴﺮ‬

‫ﻳﺘﻮﺟـــﺐ ﺍﻟﺘﺮﻛﻴـــﺰ ﻋﻠﻰ ﺃﺳـــﻮﺍﻕ ﻣﻌﻴﻨـــﺔ‪ .‬ﻭﺗﻀﻴﻒ‪:‬‬

‫ﺑـــﺄﻥ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺗﻮﻓﺮ ﺃﻓﻀﻞ ﺍﻟﺤﻠﻮﻝ ﻷﻋﻤﺎﻝ‬

‫ﺍﻟﻜﺒﻴﺮ ﺍﻟﺬﻱ ﺧﻠﻔﻪ ﺍﻟﺘﺒﺎﻃﺆ ﺍﻹﻗﺘﺼﺎﺩﻱ ﻋﻠﻰ ﺻﻨﺎﻋﺔ‬

‫”ﻟﻜﻞ ﺗﻘﻨﻴﺔ ﺇﺳـــﺘﺨﺪﺍﻣﺎﺗﻬﺎ ﻭﺃﻏﺮﺍﺿﻬـــﺎ ﺍﻟﺨﺎﺻﺔ‪ ،‬ﺇﺫ‬ ‫ﻳﻤﻜﻨﻨﺎ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﻣﺴـــﺘﻘﺒ ً‬ ‫ﻼ ﺑﻬﺬﺍ ﺍﻟﻤﺠﺎﻝ ﺇﻻ ﺃﻧﻨﺎ‬

‫ﻣـــﻦ ﻫﺬﺍ ﺍﻟﻘﺒﻴـــﻞ‪ .‬ﻳﻨﺼـــﺐ ﺗﺮﻛﻴﺰﻧﺎ ﻋﻠـــﻰ ﺍﻟﺘﻐﻠﻴﻒ‬

‫ﺍﻟﺘﻐﻠﻴـــﻒ ﻓﻲ ﻟﺒﻨـــﺎﻥ‪ ،‬ﻭﺗﻘﻮﻝ‪” :‬ﻟﻐﺎﻳـــﺔ ﺍﻵﻥ‪ ،‬ﻫﻨﺎﻟﻚ‬

‫ّ‬ ‫ﻧﺮﻛـــﺰ ﻓﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺮﺍﻫـــﻦ ﻋﻠﻰ ﺍﻟﺨـــﻂ ﺍﻹﻧﺘﺎﺟﻲ‬

‫ﻭﻧﺤـــﻦ ﻓﺨـــﻮﺭﻭﻥ ﺑﺤﺼﻮﻟﻨـــﺎ ﻋﻠﻰ ﺷـــﻬﺎﺩﺓ ﺍﻵﻳﺰﻭ‬

‫ﺗﺄﺛﻴﺮ ﻣﺤـــﺪﻭﺩ ﻟﻠﺘﺒﺎﻃـــﺆ ﺍﻹﻗﺘﺼﺎﺩﻱ ﻋﻠـــﻰ ﺻﻨﺎﻋﺔ‬

‫)‪ (ISO 9001‬ﻭﺑﻘﺪﺭﺗﻨـــﺎ ﻋﻠـــﻰ ﺗﻘﺪﻳـــﻢ ﺧﺪﻣـــﺎﺕ‬

‫ﺍﻟﺘﻐﻠﻴﻒ ﺑﻠﺒﻨﺎﻥ‪ “،‬ﻣﺸـــﻴﺮﺓ ﺍﻟﻰ ﺃﻥ ﺍﻟﺴـــﺒﺐ ﻓﻲ ﺫﻟﻚ‬

‫ﺍﻟـــﺬﻱ ﻧﻤﻠﻜـــﻪ ﻣـــﻦ ﺧـــﻼﻝ ﺟﻌﻠـــﻪ ﺃﺟـــﺪﺩ ﻭﺃﺣﺪﺙ‬

‫ﻭﻣﻨﺘﺠـــﺎﺕ ﻋﺎﻟﻴـــﺔ ﺍﻟﺠـــﻮﺩﺓ‪ .‬ﻭﻻﻳﻜﻤـــﻦ ﻫﺪﻓﻨﺎ ﻓﻲ‬

‫ﻳﻌﻮﺩ ﺍﻟﻰ ﺍﻟﺘﺤﻔﻆ ﺍﻟﺸﺪﻳﺪ ﻟﻠﻨﻈﺎﻡ ﺍﻟﻤﺼﺮﻓﻲ ﺑﻠﺒﻨﺎﻥ‬

‫ﺍﻟﺨﻄﻮﻁ ﺍﻟﻤﺘﻮﻓﺮﺓ ﻟﺪﻯ ﻣﻨﺎﻓﺴﻴﻨﺎ‪ .‬ﻻ ﺗﻌﺪ ﺍﻷﻋﻤﺎﻝ‬

‫ﺗﻐﻄﻴـــﺔ ﺇﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﺴـــﻮﻕ ﺑـــﻞ ﻓـــﻲ ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ‬

‫ﻭﺇﻧﺘﻘﺎﺋﻴﺘـــﻪ ﺍﻷﻣﺮ ﺍﻟـــﺬﻱ ﺟﻌﻞ ﻣﺆﺳﺴـــﺎﺕ ﺍﻟﺘﻤﻮﻳﻞ‬

‫ﺫﺍﺕ ﺍﻟﻜﻤﻴـــﺎﺕ ﺍﻟﻘﻠﻴﻠﺔ ﺳـــﻮﻗﻨﺎ ﺍﻟﺮﺋﻴﺴـــﻲ‪ ،‬ﻭﻟﻬﺬﺍ ﻻ‬

‫ﺃﺳـــﻮﺍﻕ ﺑﻌﻴﻨﻬﺎ ﻭﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ ﺍﻟﻌﻤـــﻞ ﺑﻜﻔﺎﺀﺓ ﻭﺇﺗﺨﺎﺫ‬

‫ﺍﻟﻤﺤﻠﻴﺔ ﺑﻤﻨﺄﻯ ﻋﻦ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺤﺎﻟﻴﺔ‪.‬‬

‫ﻋﺎﻣـﻞ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﺒﻴﺌـﺔ‬ ‫ﺑﺎﺕ ﺍﻟﻮﻋﻲ ﺍﻟﺒﻴﺌﻲ ﻣﻦ ﺃﻫﻢ ﺍﻟﻤﻮﺿﻮﻋﺎﺕ ﻓﻲ ﺍﻟﻌﺼﺮ‬ ‫ﺍﻟﺤﺎﻟﻲ ﻭﺍﻟﺘﻲ ﺑﺪﺃﺕ ﺑﺎﻟﻈﻬﻮﺭ ﻋﻠﻰ ﺍﻟﺴﻄﺢ ﻣﻦ ﺧﻼﻝ‬ ‫ﺣﻤﻼﺕ ﺍﻟﺘﻮﻋﻴـــﺔ ﺍﻟﻤﺠﺘﻤﻌﻴﺔ‪ .‬ﻓﻘـــﺪ ﻳﻠﻘﻰ ﻣﻨﺘﺞ ﻣﺎ‬ ‫ﺇﺳﺘﺤﺴﺎﻧﴼ ﻛﺒﻴﺮﴽ ﻣﻦ ﻗِﺒﻞ ﺍﻟﻤﺴﺘﻬﻠﻜﻴﻦ ﻟﻮ ﺗﻢ ﺗﻐﻠﻴﻔﻪ‬ ‫ﺑﻄﺮﻳﻘـــﺔ ﻗﺎﺑﻠـــﺔ ﻹﻋﺎﺩﺓ ﺗﺪﻭﻳـــﺮﻩ ﺃﻭ ﺗﻢ ﺗﻐﻠﻴﻔـــﻪ ﺑﻤﻮﺍﺩ‬ ‫ﻗﺎﺑﻠـــﺔ ﻟﻠﺘﺠﺪﻳﺪ‪ .‬ﻭﻗـــﺪ ﻗﺎﻣﺖ ﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺍﻟﺠﺎﻣﻌﺎﺕ‬ ‫ﻭﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺘﻌﻠﻴﻤﻴـــﺔ ﻓـــﻲ ﻋﻤـــﻮﻡ ﺩﻭﻝ ﻣﺠﻠﺲ‬ ‫ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ‪ ،‬ﺑﻮﺿﻊ ﻣﺒﺪﺃ ”ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﺒﻴﺌﺔ“‬ ‫ﻓﻲ ﺃﻭﻟﻮﻳﺎﺕ ﺃﺟﻨﺪﺍﺗﻬﺎ‪.‬‬ ‫ﻳﺸـــﺮﺡ ﺳـــﻌﺪ ﺑﺎﻟﻘﻮﻝ‪” :‬ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﻳﺴﺘﻤﺮ ﻓﻴﻪ‬ ‫ﺍﻹﻗﺘﺼﺎﺩ ﻓﻲ ﻧﻀﺎﻟﻪ‪ ،‬ﻳﺘﻄﻠﻊ ﻋﺎﻣﺔ ﺍﻟﻨﺎﺱ ﺍﻟﻰ ﻣﻌﺮﻓﺔ‬ ‫ﻣﺎ ﺗﻘﻮﻡ ﺑﻪ ﺍﻟﺸـــﺮﻛﺎﺕ ﻓـــﻲ ﺧﻔﺾ ﺗﻜﺎﻟﻴﻒ ﺍﻟﺘﻐﻠﻴﻒ‪،‬‬ ‫ﺳـــﻮﺍﺀ ﺃﻛﺎﻥ ﺫﻟـــﻚ ﺑﺘﻘﻠﻴـــﻞ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﺨﺎﻡ‬ ‫ﺃﻡ ﺑﺘﺤﻮﻳﻠﻬـــﺎ ﺃﻭ ﻏﻴﺮﻫﺎ ﻣﻦ ﺍﻟﻤﺒـــﺎﺩﺭﺍﺕ‪ .‬ﻛﻤﺎ ﻳﺮﻏﺐ‬ ‫ﺍﻟﻨﺎﺱ ﺑﻤﻌﺮﻓـــﺔ ﺃﺣﺪﺙ ﺍﻟﺠﻬﻮﺩ ﺍﻟﻤﺘﺒﻌﺔ ﻓﻲ ﺍﻟﺘﻐﻠﻴﻒ‬ ‫ﺍﻟﻤﺴـــﺘﺪﺍﻡ ﻭﺍﻟﺼﺪﻳـــﻖ ﻟﻠﺒﻴﺌﺔ ﻭﻛﻴـــﻒ ﻳﻤﻜﻦ ﻟﺒﺮﺍﻣﺞ‬ ‫ﺇﻋـــﺎﺩﺓ ﺍﻟﺘﺪﻭﻳﺮ ﺍﻟﻤﺤﺴـــﻨّﺔ ﺃﻥ ﺗﺨ ّﻔﺾ ﻓﻲ ﺍﻟﺘﻜﺎﻟﻴﻒ‬ ‫ﻭﺗﺴـــﻬﻢ ﺃﻛﺜﺮ ﻓﻲ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﺒﻴﺌﺔ‪ .‬ﻛﻤﺎ ﻳﻬﻤﻬﻢ‬ ‫ﻣﻌﺮﻓﺔ ﻣـــﺎ ﻳﺤﻤﻠﻪ ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﻣﻦ ﺗﻘﻨﻴـــﺎﺕ ﺟﺪﻳﺪﺓ‬ ‫ﻭﺃﻓﻜﺎﺭ ﻣﻦ ﺷﺄﻧﻬﺎ ﺃﻥ ﺗﺆﺛﺮ ﻓﻲ ﺻﻨﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ‪ .‬ﻭﻣﻊ‬ ‫ّ‬ ‫ﺗﻘﻠﺐ ﺃﺳـــﻮﺍﻕ ﺍﻟﻨﻔﻂ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻭﺳـــﻌﻲ ﺍﻟﺤﻜﻮﻣﺔ ﺍﻟﻰ‬ ‫ﺍﻟﺘﻘﻠﻴﻞ ﻣﻦ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺒﻼﺳـــﺘﻴﻚ‪ ،‬ﻳﺘﻠﻘﻰ ﻣﻮﺿﻮﻉ‬ ‫ﺇﻋـــﺎﺩﺓ ﺗﺪﻭﻳﺮ ﺍﻟﺒﻼﺳـــﺘﻴﻚ ﺍﻟﻤﺰﻳﺪ ﻣـــﻦ ﺍﻹﻫﺘﻤﺎﻡ ﻓﻲ‬ ‫ﻗﻄﺎﻉ ﺍﻟﺘﻐﻠﻴﻒ‪ ،‬ﻭﻳﻨﻈﺮ ﺇﻟﻴﻪ ﻣﻨﺘﺠﻲ ﺍﻟﺒﻼﺳﺘﻴﻚ ﻋﻠﻰ‬ ‫ﺃﻧﻪ ﻭﺳﻴﻠﺔ ﻟﺘﺨﻔﻴﺾ ﺍﻟﻤﺼﺮﻭﻓﺎﺕ“‪.‬‬ ‫ﻳﻀﻴﻒﺭﺍﻧﺠﻴﺚ‪” :‬ﺗُﻈﻬﺮﻣﺒﺎﺩﺭﺓ”ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰﺍﻟﺒﻴﺌﺔ“‬

‫ﺗﻄـــﻮﺭﴽ ﻛﺒﻴﺮﴽ‪ ،‬ﻭﻗﺪ ﺃﺻﺒﺤـــﺖ ﺍﻟﻤﻮﺿﻮﻋﺎﺕ ﺍﻟﻤﺘﻌﻠﻘﺔ‬

‫ﻭﺗﺨﺘـــﻢ ﻛﺎﺗﻴـــﺎ ﻗﺎﺋﻠـــﺔ‪” :‬ﺗﻌﺪ ﻫـــﺬﻩ ﺍﻟﻈﺎﻫـــﺮﺓ ﺟﺪﻳﺪﺓ‬

‫ﺑﺎﻟﺒﻴﺌﺔ ﺣﺴﺎﺳـــﺔ ﺟـــﺪﴽ ﻭﺫﺍﺕ ﺃﺑﻌـــﺎﺩ ﻣﻬﻤﺔ ﻣﻦ ﺣﻴﺚ‬

‫ﻋﻠـــﻰ ﻣﺠﺘﻤﻌﻨﺎ‪ ،‬ﻭﺛﻤﺔ ﺣﺎﺟﺔ ﺍﻟـــﻰ ﺍﻟﻘﻴﺎﻡ ﺑﺎﻟﻜﺜﻴﺮ ﻣﻦ‬

‫ﻣﺘﻄﻠﺒﺎﺕ ﺍﻟﻌﻤﻴﻞ ﻭﺳـــﻠﻄﺎﺕ ﺍﻟﺘﺸـــﺮﻳﻊ ﺍﻟﺤﻜﻮﻣﻴﺔ‪.‬‬

‫ﺣﻤـــﻼﺕ ﺍﻟﻮﻋـــﻲ ﻟﺘﻐﻴﻴﺮ ﺍﻟﺜﻘﺎﻓـــﺔ ﺍﻟﺴـــﺎﺋﺪﺓ ﻭﺗﺤﻔﻴﺰ‬

‫ﻭﻳﻌﺪ ﺗﺼﺮﻳﻒ ﺍﻟﻬﺎﻟﻚ ﻣﻮﺿﻮﻋﴼ ﺑﺎﻟﻎ ﺍﻷﻫﻤﻴﺔ ﻭﻳﺠﺐ‬

‫ﺍﻟﻄﺒﺎﻋﻴـــﻦ ﻭﻋﻤﻼﺋﻬـــﻢ ﺑﺼـــﻮﺭﺓ ﺃﻋﻈﻢ ﻋﻠـــﻰ ﺗﻐﻴﻴﺮ‬

‫ﺍﻟﺘﻌﺎﻣﻞ ﻣﻌﻪ ﻭﻓﻖ ﺿﻮﺍﺑﻂ ﺻﺎﺭﻣﺔ“‪.‬‬

‫ﻣﻤﺎﺭﺳﺎﺗﻬﻢ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺫﻟﻚ ﻓﺈﻥ ﺍﻟﺒﻴﺌﺔ ﺃﺻﺒﺤﺖ‬

‫ﻳﺸـــﻴﺮ ﺧﺎﻟﺪ ﺍﻟﻰ ﺃﻥ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺘـــﻲ ﻫﻲ ﻋﻠﻰ ﻋﻠﻢ‬

‫ﻣﻮﺿﻮﻋـــﴼ ﻣﻬﻤﴼ ﻻ ﻳﻤﻜﻨﻨﺎ ﺗﺠﺎﻫﻠﻪ ﻓﻲ ﻭﻗﺖ ﻳﻄﺎﻟﺒﻨﺎ‬

‫ﺑﺎﻹﺟـــﺮﺍﺀﺍﺕ ﺍﻟﻤﺘﺒﻌﺔ ﻟﻠﺤﻔـــﺎﻅ ﻋﻠﻰ ﺍﻟﺒﻴﺌﺔ ﺗﻌﺪ ﻗﻠﻴﻠﺔ‬

‫ﻓﻴﻪ ﺍﻟﻌﻤﻼﺀ ﺍﻟﻌﺎﻟﻤﻴﻮﻥ ﺇﻟﺘﺰﺍﻡ ﻗﻮﺍﻧﻴﻦ ﺻﺎﺭﻣﺔ ﻟﻠﺤﻔﺎﻅ‬

‫ﻓـــﻲ ﺍﻟﺤﻘﻴﻘﺔ‪ ،‬ﻭﺳـــﻴﻨﻘﻀﻲ ﺍﻟﻜﺜﻴﺮ ﻣـــﻦ ﺍﻟﻮﻗﺖ ﻗﺒﻞ‬

‫ﻋﻠﻰ ﺍﻟﺒﻴﺌﺔ‪ .‬ﺗﻠﺘﺰﻡ ﻣﻄﺒﻌﺔ ﻟﻮﻧﺎ ﺑﻘﻮﺍﻧﻴﻦ ﺣﻤﺎﻳﺔ ﺍﻟﺒﻴﺌﺔ‪،‬‬ ‫ّ‬ ‫ﻭﻟﻌﻞ ﺗﻨﻈﻴﻢ ﻭﺳﻴﻠﺔ ﻧﻘﻞ ﺟﻤﺎﻋﻴﺔ ﻟﻤﻮﻇﻔﻴﻬﺎ ﻭﺇﻋﺎﺩﺓ‬

‫ﻳﻘـــﻮﻝ ﺭﻳـــﺎﺽ‪” :‬ﻳـــﺰﺩﺍﺩ ﺃﻋـــﺪﺍﺩ ﺍﻟﻨـــﺎﺱ ﺍﻟﺤﺮﻳﺼﻴﻦ‬

‫ﺗﺪﻭﻳـــﺮ ﺍﻟﻬﺎﻟـــﻚ ﻭﺗﺼﺮﻳﻔـــﻪ ﺑﺎﻟﺸـــﻜﻞ ﺍﻟﺼﺤﻴﺢ ﻫﻲ‬

‫ﻋﻠـــﻰ ﺍﻟﺒﻴﺌﺔ ﻳﻮﻣﴼ ﺑﻌﺪ ﻳﻮﻡ‪ ،‬ﻭﻗﺪ ﻭﺿﻌﺖ ﺑﻌﺾ ﺍﻟﺪﻭﻝ‬

‫ﺑﻌﺾ ﺍﻹﺟﺮﺍﺀﺍﺕ ﺍﻟﺘﻲ ﺇﺗﺨﺬﺗﻬﺎ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ ﺳﻌﻴﻬﺎ‬

‫ﺗﺸﺮﻳﻌﺎﺕ ﺗﺠﺒﺮ ﺍﻟﺠﻬﺎﺕ ﺍﻟﻤﺼﻨﻌﺔ ﻋﻠﻰ ﺍﻟﺘﻔﺎﻋﻞ ﻣﻊ‬

‫ﻟﺤﻤﺎﻳﺔ ﺍﻟﺒﻴﺌﺔ“‪.‬‬

‫ﻣﺸﺎﻫﺪﺓ ﺇﻋﺘﻤﺎﺩ ﻛﻠﻲ ﻟﺴﻴﺎﺳﺎﺕ ﺣﻤﺎﻳﺔ ﺍﻟﺒﻴﺌﺔ‪.‬‬

‫ﺣﻤﺎﻳﺔ ﺍﻟﺒﻴﺌﺔ ﻭﺍﻟﺘﺮﻭﻳﺞ ﻟﻠﻨﻤﻮ ﺍﻟﻤﺴﺘﺪﺍﻡ“‪.‬‬

‫‪www.meprinter.com‬‬

‫‪ME Printer June 2009‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

‫‪50‬‬

‫ﺍﻟﻤﻠﻒ‬

‫ﻟﺒﻨـﺎﻥ‬

‫ﺗﺒﻘﻰ ﺍﻹﺳﺘﺜﻤﺎﺭﺍﺕ ﺃﻭﻟﻮﻳﺔ ﺷﺮﻛﺎﺕ ﺍﻟﺘﻐﻠﻴﻒ‬ ‫ﻣﻄﺒﻌﺔ ﻟﻮﻧـﺎ‬

‫ﺗﻘـــﺪﻡ ﻣﻄﺒﻌﺔ ﻟﻮﻧﺎ‪ ،‬ﺍﻟﺘﻲ ﺗﺄﺳﺴـــﺖ ﻓـــﻲ ﻋﺎﻡ ‪،١٩٦٧‬‬ ‫ّ‬ ‫ﺧﺪﻣـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘـــﻲ ﺗﺘﻀﻤﻦ ﻃﺒﺎﻋـــﺔ ﺍﻟﻠﻴﺒﻼﺕ‬ ‫ﻭﺍﻟﻨﺸﺮﺍﺕ‪ ،‬ﻭﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﻌﺎﻡ‪ ،‬ﻭﺗﻐﻠﻴﻒ ﺍﻟﻤﻮﺍﺩ ﺍﻟﺘﺠﻤﻴﻠﻴﺔ‬ ‫ﻭﺍﻷﻏﺬﻳﺔ ﻭﺍﻟﺘﺒﻎ‪ ،‬ﻭﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﺘﺠﺎﺭﻱ ﺍﻟﻌﺎﻡ‪.‬‬ ‫ﻭﻓﻲ ﻣﻌـــﺮﺽ ﺣﺪﻳﺜﻬﺎ ﻋـــﻦ ﺍﻟﻄﻠﺐ ﻋﻠـــﻰ ﺧﺪﻣﺎﺕ‬ ‫ﺍﻟﺘﻐﻠﻴـــﻒ ﻓـــﻲ ﻟﺒﻨـــﺎﻥ‪ ،‬ﺗﻘـــﻮﻝ ﻛﺎﺗﻴـــﺎ ﺯﻟّـــﻮﻡ‪ ،‬ﻣﺪﻳـــﺮﺓ‬ ‫ﺍﻟﺘﺴـــﻮﻳﻖ ﻓـــﻲ ﻣﻄﺒﻌﺔ ﻟﻮﻧﺎ‪” :‬ﺗﺸـــﻬﺪ ﻣﻨﻄﻘﺘﻨﺎ ﻃﻠﺒﴼ‬

‫ﻛﺎﺗﻴﺎ ّﺯﻟﻮﻡ‪ ،‬ﻣﺪﻳﺮﺓ ﺍﻟﺘﺴﻮﻳﻖ ﻓﻲ‬ ‫ﻣﻄﺒﻌﺔ ﻟﻮﻧﺎ‬

‫ﻟﺒﻨـﺎﻥ‬

‫ﺍﻟﻤﺴﺎﺣﺔ‪ ١٠,٤٠٠ :‬ﻛﻢ‪٢‬‬

‫ﺍﻟﺴﻜﺎﻥ‪) ٤,٠١٧,٠٩٥ :‬ﺗﻘﺪﻳﺮ ﻳﻮﻟﻴﻮ ‪(٢٠٠٩‬‬ ‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ )ﺗﻌﺎﺩﻝ ﺍﻟﻘﺪﺭﺓ ﺍﻟﺸﺮﺍﺋﻴﺔ(‪ ٤٤,٠٧ :‬ﻣﻠﻴﺎﺭ ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬ ‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ ‪ -‬ﻟﻠﻔﺮﺩ‪ ١١,١٠٠ :‬ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬ ‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ – ﻣﺆﺷﺮ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻟﺤﻘﻴﻘﻴﺔ‪) ٪٧ :‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬ ‫ﺍﻟﻘﻮﺓ ﺍﻟﻌﺎﻣﻠﺔ‪ ١,١ :‬ﻣﻠﻴﻮﻥ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٧‬‬

‫ﻋﻠﻰ ﺧﺪﻣﺎﺕ ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﺸﻔﺎﻑ ﺫﺍﺕ ﺍﻟﺠﻮﺩﺓ ﺍﻟﻌﺎﻟﻴﺔ‪.‬‬

‫ﻣﺆﺷﺮ ﺗﻨﻤﻴﺔ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺼﻨﺎﻋﻲ‪ :‬ﻻ ﻳﻮﺟﺪ‬

‫ﻭﺇﻧﻄﻼﻗﴼ ﻣﻦ ﻣﻌﺮﻓﺘﻬﻢ ﺑﺄﻫﻤﻴﺔ ﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﺍﻟﺘﺄﺛﻴﺮ‬

‫ﺍﻹﻧﺘﺎﺝ ﺍﻟﻨﻔﻄﻲ‪ ٠ :‬ﺑﺮﻣﻴﻞ ﻓﻲ ﺍﻟﻴﻮﻡ ﺍﻟﻮﺍﺣﺪ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٧‬‬

‫ﻋﻠـــﻰ ﻧﺰﻋﺔ ﺍﻟﺸـــﺮﺍﺀ ﻟﺪﻯ ﺍﻟﻤﺴـــﺘﻬﻠﻜﻴﻦ‪ ،‬ﻭﺭﻏﺒﺘﻬﻢ‬ ‫ﻛﻞ ﻣﻬﻤـــﺔ ﺗﻌﺪ ﻓﺮﻳـــﺪﺓ ﺑﺤﺪ ﺫﺍﺗﻬـــﺎ‪ ،‬ﻭﺑﺄﻧﻬﺎ ﺗﺘﻄﻠﺐ‬

‫ّ‬ ‫ﻭﺗﺴـــﻠﻂ ﻛﺎﺗﻴﺎ ﺍﻟﻀـــﻮﺀ ﻋﻠﻰ ﺃﻫﻤﻴﺔ ﺍﻹﺳـــﺘﻤﺮﺍﺭ ﻓﻲ‬

‫ﻋﻨﺪ ﺍﻟﺘﻐﻠﻴـــﻒ‪ ،‬ﻭﻣﻨﻬﺎ ﺍﻟﻌﻠﺐ ﺍﻟﺘـــﻲ ﺗﺤﻮﻱ ﻓﺘﺤﺎﺕ‪،‬‬

‫ﻓـــﻲ ﻣﻌﻈﻢ ﺍﻟﻮﻗـــﺖ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﺨﺒـــﺮﺓ ﻭﺍﻟﻤﻌﺮﻓﺔ‪.‬‬

‫ﺇﻗﺎﻣﺔ ﺇﺳـــﺘﺜﻤﺎﺭﺍﺕ ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺍﻟﺘﺒﺎﻃﺆ ﺍﻹﻗﺘﺼﺎﺩﻱ‪،‬‬

‫ﻓﺎﻟﻄﺒﺎﻋـــﺔ ﺗﻌﻨـــﻲ ﺃﻛﺜﺮ ﻣﻦ ﻣﺠ ّﺮﺩ ﻭﺿـــﻊ ﺣﺒﺮ ﻋﻠﻰ‬

‫ﺇﺫ ﺗﻘـــﻮﻝ ﻓـــﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﻧﺤـــﻦ ﻧﺆﻣـــﻦ ﺑﺎﻟﻘﻮﻝ‬

‫ﻭﺍﻟﺒﺼﻢ ﺍﻟﺤﺮﺍﺭﻱ‪ ،‬ﻭﺍﻟﺘﻐﻠﻴﻒ ﺑﺎﻟﺴﻴﻠﻮﻓﺎﻥ ﻭﺇﺳﺘﺨﺪﺍﻡ‬

‫ﻓﻴﻬـــﺎ ﺍﻟﻤﺴﺘﺸـــﺎﺭ ﻭﺍﻟﺨﺒﻴـــﺮ ﻭﺍﻟﺼﺪﻳﻖ! ﻓـــﻲ ﺃﻏﻠﺐ‬

‫ﺃﺯﻣﺔ ﺇﻗﺘﺼﺎﺩﻳﺔ ﻋﺎﻟﻤﻴﺔ ﺇﻻ ﺃﻥ ﺍﻹﻗﺘﺼﺎﺩ ﺳﻴﺘﺤﺴـــﻦ‬

‫ﺍﻷﺣﻴـــﺎﻥ‪ ،‬ﻻ ﺗﻮﺟﺪ ﻟﺪﻯ ﺍﻟﻌﻤﻴﻞ ﻓﻜﺮﺓ ﻭﺍﺿﺤﺔ ﻋﻦ‬

‫ﻓـــﻲ ﻧﻬﺎﻳـــﺔ ﺍﻟﻤﻄـــﺎﻑ‪ .‬ﻟﺬﻟـــﻚ ﺇﺫﺍ ﺃﺟﺮﻳﻨـــﺎ ﺑﻌـــﺾ‬

‫ﺍﻟﻤﻨﺘﺞ ﺍﻟﻨﻬﺎﺋﻲ‪ ،‬ﻭﻫﻨﺎ ﻳﻤﻜﻨﻨﺎ ﺃﻥ ﻧﻠﻌﺐ ﺩﻭﺭ ﺭﺋﻴﺴﻲ‬

‫ﺍﻹﺳـــﺘﺜﻤﺎﺭﺍﺕ ﺍﻵﻥ‪ ،‬ﻓﺈﻧﻨﺎ ﺳﻨﻜﻮﻥ ﺑﺬﻟﻚ ﻋﻠﻰ ﺃﻫﺒﺔ‬

‫ﻣﻦ ﺧﻼﻝ ﺗﻌﺮﻳﻒ ﺍﻟﻤﺸﺘﺮﻱ ﺑﺎﻟﺘﺄﺛﻴﺮ ﺍﻟﺬﻱ ﺳﻴﺨﻠﻔﻪ‬

‫ﺍﻹﺳﺘﻌﺪﺍﺩ ﻟﻤﻮﺍﺟﻬﺔ ﺍﻟﻤﺴـــﺘﻘﺒﻞ‪ .‬ﻧﻘﻮﻡ ﻋﻠﻰ ﺍﻟﺪﻭﺍﻡ‬

‫ﺍﻟﻤﻨﺘﺞ ﻋﻠﻰ ﺍﻟﻤﺴﺘﺨﺪﻡ ﺍﻟﻨﻬﺎﺋﻲ‪ ،‬ﻭﺍﻟﺬﻱ ﻫﻮ ﺑﻤﺜﺎﺑﺔ‬

‫ﺑﺤﻀﻮﺭ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﺪﻭﻟﻴﺔ‪ ،‬ﻭﻧﻘﻮﻡ ﺃﻳﻀﴼ ﺑﺎﻹﺳﺘﺜﻤﺎﺭ‬

‫ﺍﻟﻌﻼﻗﺔ ﺍﻟﺤﻴﻮﻳﺔ ﺍﻟﺘﻲ ﺗﺠﻤﻊ ﺑﻴﻦ ﺍﻟﻤﺸﺘﺮﻱ ﻭﺍﻟﺒﺎﺋﻊ‬

‫ﺯﺟﻬﻢ ﻓـــﻲ ﺩﻭﺭﺍﺕ‬ ‫ﺑﻄﺎﻗﺎﺗﻨـــﺎ ﺍﻟﺒﺸـــﺮﻳﺔ ﻣﻦ ﺧـــﻼﻝ ّ‬

‫ﻛﺸﺮﻛﺎﺀ ﻓﻲ ﺍﻟﻌﻤﻞ“‪.‬‬

‫ﺗﺪﺭﻳﺒﻴﺔ ﻭﺗﻌﻠﻴﻤﻴﺔ“‪.‬‬

‫ﺑﺘﻘﺪﻳـــﻢ ﻣﻨﺘﺠﺎﺗﻬـــﻢ ﺑﻄﺮﻳﻘـــﺔ ﻣﺮﻣﻮﻗـــﺔ‪ ،‬ﻳﻄﻠـــﺐ‬ ‫ﻋﻤﻼﺅﻧـــﺎ ﻣﻨﺎ ﺃﻥ ﻧﺰﻭﺩﻫـــﻢ ﺑﺎﻟﻤﺰﻳﺪ ﻣـــﻦ ﺍﻟﺨﻴﺎﺭﺍﺕ‬ ‫ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻬﺠﻴﻨـــﺔ‪ ،‬ﻭﺗﺄﺛﻴـــﺮﺍﺕ ﺍﻟــــ ‪،Spot UV‬‬ ‫ﺍﻟﻤﺰﻳـــﺪ ﻣـــﻦ ﺍﻷﻟـــﻮﺍﻥ ﺍﻟﻌﺎﻟﻴـــﺔ ﺍﻟﻤﺴـــﺘﻮﻯ‪ .‬ﻭﺗﻤﻠﻚ‬ ‫ﻣﻄﺒﻌﺔ ﻟﻮﻧـــﺎ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻼﺯﻣﺔ ﺍﻟﺘـــﻲ ﺗﺠﻌﻠﻬﺎ ﻗﺎﺩﺭﺓ‬ ‫ﻋﻠﻰ ﺗﻘﺪﻳﻢ ﻛﻞ ﻣﺎ ﺳﺒﻖ ﺫﻛﺮﻩ“‪.‬‬ ‫ﺍﻟﻤﺸـــﺨﺼﺔ‬ ‫ﻭﺗﻀﻴـــﻒ‪” :‬ﺑﺎﺗـــﺖ ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﺘﻐﻠﻴﻒ‬ ‫ّ‬

‫ﻣـــﻦ ﺍﻟﻀﺮﻭﺭﻳـــﺎﺕ‪ ،‬ﻭﺗﻌـــﺪ ﺻﻨﺎﻋﺘﻨﺎ ﻣـــﻦ ﺍﻟﺼﻨﺎﻋﺎﺕ‬ ‫ﺍﻟﻤﻌﻘﺪﺓ ﺟﺪﴽ‪ .‬ﻭﻳﺘﻮﺟﺐ ﻋﻠﻰ ﺍﻟﻌﻤﻴﻞ ﺃﻥ ﻳﺪﺭﻙ ﺑﺄﻥ‬ ‫ّ‬

‫ﻭﺭﻕ‪ ،‬ﻓﻬـــﻲ ﻋﻤﻠﻴـــﺔ ﻓﻨﻴﺔ ﻳﺘﻮﺟﺐ ﻋﻠﻴﻨـــﺎ ﺃﻥ ﻧﻜﻮﻥ‬

‫ﺍﻟﻤﺄﺛـــﻮﺭ ”ﺗﻜ ّﻴﻒ ﺃﻭ ُﻣﺖ!“‪ ،‬ﻭﺑﺎﻟﻔﻌﻞ ﻧﺤﻦ ﻓﻲ ﺧﻀﻢ‬

‫ﺍﻟﺘﺄﻛﻴـﺪ ﻋﻠﻰ ﺃﺳﻮﺍﻕ ﺍﻟﺘﻐﻠﻴـﻒ ﺍﻟﻤﺘﺨﺼﺼﺔ‬ ‫ﺗﺪﻳـــﺮ ﻗﺮﺍﺭﺍﺕ ﺍﻟﻌﻤﻴﻞ ﺍﻟﻨﻬﺎﺋﻲ ﻭﺇﺧﺘﻴﺎﺭﺍﺗﻪ ﺩ ّﻓﺔ ﺳـــﻮﻕ‬

‫ﺃﻥ ﺍﻟﻤﻨﺎﻓﺴـــﺔ ﻓﻴـــﻪ ﻋﺎﻟﻴـــﺔ ﺟﺪﴽ ﻣـــﻊ ﺗﻮﺍﺟـــﺪ ﺍﻟﻌﺪﻳﺪ‬

‫ﺍﻟﻤﻼﺋﻤـــﺔ ﻟﻢ ﻳﻜـــﻦ ﺗﻮﺟﻬﴼ ﺟﺪﻳﺪﴽ ﻋﻠـــﻰ ﺍﻹﻃﻼﻕ‪،‬‬

‫ﺍﻟﺘﻐﻠﻴـــﻒ ﺩﻭﻥ ﻣﻨـــﺎﺯﻉ‪ ،‬ﻭﻗـــﺪ ﺇﺭﺗﻔﻌﺖ ﺑﺸـــﻜﻞ ﻛﺒﻴﺮ‬

‫ﻣـــﻦ ﻣﺼﻨ ّﻌﻲ ﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﺍﻟﺴـــﻮﻕ‪ ،‬ﺑﻴﺪ ﺃﻥ ﺍﻟﺴـــﻌﺮ‬

‫ﺇﺫ ﻳﻘـــﻮﻝ‪” :‬ﺗﻌـــﺪ ﻣﻨﻄﻘﺔ ﺍﻟﺨﻠﻴـــﺞ‪ ،‬ﻭﺧﺎﺻﺔ ﺍﻟﻜﻮﻳﺖ‪،‬‬

‫‪ME Printer June 2009‬‬

‫ﺃﺳـــﻬﻢ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻟﻤﺒﺘﻜـــﺮﺓ ﻣﻊ ﻗﻴـــﺎﻡ ﺍﻟﻤﺼﻨ ّﻌﻴﻦ‬ ‫ﺍﻟﻤﺤﻠﻴﻴﻦ ﺑﺈﻧﺘﺎﺝ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻤﻌ ّﻘﺪﺓ‪ .‬ﻟﺬﺍ‬

‫‪51‬‬

‫ﻫﻮ ﺍﻟﻌﺎﻣﻞ ﺍﻟﻤﻬﻢ ﺍﻟﺬﻱ ﺳـــﺒﻖ ﺫﻛـــﺮﻩ‪ .‬ﻭﻓﻲ ﺃﻭﺿﺎﻉ‬

‫ﻣﻨﻄﻘﺔ ﺻﻐﻴﺮﺓ ﺍﻟﻰ ﺣﺪ ﻣﺎ ﻭﻳﻜﻮﻥ ﻓﻴﻬﺎ ﺍﻟﻤﺴﺘﻬﻠﻜﻴﻦ‬

‫ﺍﻟﺴـــﻮﻕ ﻛﺎﻟﺘﻲ ﻧﻤﺮ ﺑﻬﺎ ﻓﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺮﺍﻫﻦ‪ّ ،‬‬ ‫ﻳﻔﻀﻞ‬

‫ﺫﻭﻱ ﺍﻟﻘـــﺪﺭﺍﺕ ﺍﻟﻌﺎﻟﻴﺔ ﻋﻠﻰ ﺍﻟﺸـــﺮﺍﺀ ﺇﻧﺘﻘﺎﺋﻴﻴﻦ‪ .‬ﻗﺎﻡ‬

‫ﻓﺈﻥ ﻋﻤﻠﻴﺔ ﺍﻟﺘﺤ ّﻮﻝ ﻧﺤﻮ ﻣﻘﺎﻃﻊ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻀﻴﻘﺔ‬

‫ﻭﺍﻟﻤﺘﺨﺼﺼﺔ ﺑﺎﺗﺖ ﺃﻛﺜﺮ ﻭﺿﻮﺣﴼ ﻣﻦ ﺫﻱ ﻗﺒﻞ‪.‬‬ ‫ّ‬ ‫ﻳﻌﻠﻖ ﺳـــﻌﺪ ﻋﻠﻰ ﺫﻟـــﻚ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺇﻧﻄﻼﻗـــﴼ ﻣﻦ ﻛﻮﻧﻬﺎ‬

‫ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﺸـــﺘﺮﻳﻦ ﺇﻋﺘﻤﺎﺩ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﺴﻌﻲ‬ ‫ﻧﺤﻮ ﺍﻟﺴﻌﺮ ﺍﻟﻤﺨ ّﻔﺾ ﺑﺪ ً‬ ‫ﻻ ﻣﻦ ﺟﻮﺩﺓ ﺍﻟﻤﻨﺘﺞ‪ .‬ﻭﺑﻨﺎﺀ‬

‫ﺍﻟﻤﻨﺘﺠـــﻮﻥ ﺍﻟﻔﻄﻨـــﻮﻥ ﺑﺈﺗﺨـــﺎﺫ ﻗـــﺮﺍﺭﺍﺕ ﺫﻛﻴـــﺔ ﻣﻦ‬

‫ّ‬ ‫ﻳﺸـــﻜﻞ ﻫﺬﺍ ﺍﻷﻣﺮ ﺗﺤﺪﻳﴼ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﻜﺜﻴﺮﻳﻦ‬ ‫ﻋﻠﻴﻪ‪،‬‬

‫ﺗﻀﻴﻒ ﻛﺎﺗﻴـــﺎ‪” :‬ﺃﺻﺒﺤﺖ ﺍﻷﻋﻤـــﺎﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺃﻛﺜﺮ‬

‫ﺳـــﻮﻕ ﺣـــﺮﺓ‪ ،‬ﺗﻌـــﺪ ﺭﻓـــﻮﻑ ﺍﻷﺳـــﻮﺍﻕ ﻓـــﻲ ﻣﺤﻼﺕ‬

‫ﻓﻲ ﺗﻘﺪﻳﻢ ﺍﻟﺨﺪﻣﺔ ﺑﻬﺬﻩ ﺍﻟﺘﺴﻌﻴﺮﺓ‪ ،‬ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ‬

‫ﺍﻟﺒﻴـــﻊ ﺑﺎﻟﺘﺠﺰﺋـــﺔ ﺍﻟﺒﻮﺍﺑـــﺔ ﺍﻟﺘﻲ ﺗُﺨﺮﺟـــﻚ ﺇﻟﻰ ﻣﻨﺼﺔ‬

‫ﻳﺘﻤﻜﻦ ﻓﻴﻪ ﺻﻐﺎﺭ ﺍﻟﻼﻋﺒﻴﻦ ﻣﻦ ﺗﻘﺪﻳﻢ ﻣﻨﺘﺞ ﺑﺄﺳﻌﺎﺭ‬

‫ﺍﻟﺘﺨﺼﺺ‬ ‫ﻃﻠﺒـــﴼ ﻭﺗﺨﺼﺼﴼ‪ ،‬ﻭﻻ ُﻳﻤﻜﻦ ﻟﻤﻄﺒﻌﺔ ﻣﺎ‬ ‫ّ‬ ‫ﺑﺼﻮﺭﺓ ﻣﺘﺴـــﺎﻭﻳﺔ ﻓﻲ ﺟﻤﻴﻊ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ‬

‫ﺍﻟﺘﻨﺎﻓﺲ ﺍﻟﻌﺎﻟﻤﻴﺔ‪ .‬ﻭﺑﺎﻟﻨﻈﺮ ﺍﻟﻰ ﺍﻟﻔﺮﺹ ﺍﻟﺘﻲ ﺃﺗﻴﺤﺖ‬

‫ﺇﻗﺘﺼﺎﺩﻳﺔ ﺟﺪﴽ ﺩﻭﻥ ﺍﻷﺧﺬ ﺑﻌﻴﻦ ﺍﻹﻋﺘﺒﺎﺭ ﺗﺤﺴـــﻴﻦ‬

‫ﻛﺎﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﻃﺒﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ ﻭﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ‬

‫ﺑﺒﺴـــﺎﻃﺔ ﻋﻦ ﻃﺮﻳﻖ ﺑﺪﻝ ﺍﻹﺳﺘﻴﺮﺍﺩ ﻓﻲ ﺍﻟـ ‪٢٠ – ١٥‬‬

‫ﺟﻮﺩﺓ ﺍﻟﻤﻨﺘﺞ ﻭﺫﻟﻚ ﺑﺴﺒﺐ ﺇﻣﺘﻼﻛﻬﻢ ﻟﺤﺰﻣﺔ ﺃﺻﻐﺮ‬

‫ﻭﻣﺎ ﺷـــﺎﺑﻪ ﺫﻟﻚ‪ .‬ﻟﺬﺍ ﻳﺘﻮﺟﺐ ﻋﻠﻰ ﺷـــﺮﻛﺔ ﻣﺎ ﺇﺧﺘﻴﺎﺭ‬

‫ﻋﺎﻣـــﴼ ﺍﻟﻤﺎﺿﻴﺔ‪ ،‬ﺳـــﺘﺮﻯ ﺑـــﺄﻥ ﺍﻟﺘﺤﻮﻝ ﺍﻟﺬﻱ ﺷـــﻬﺪﻩ‬

‫ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﺍﻟﺨﺎﻡ ﺍﻟﻤﺴﺘﻮﺭﺩﺓ“‪.‬‬

‫ﻧﻮﻋﻴﺔ ﺍﻟﺴـــﻮﻕ ﺍﻟﺬﻱ ﺗﺮﻏﺐ ﺑﺘﻘﺪﻳـــﻢ ﺧﺪﻣﺎﺗﻬﺎ ﻓﻴﻪ‪،‬‬

‫ﺳـــﻮﻕ ﺍﻟﺘﻐﻠﻴﻒ ﻓـــﻲ ﻣﻨﻄﻘﺔ ﺩﻭﻝ ﻣﺠﻠـــﺲ ﺍﻟﺘﻌﺎﻭﻥ‬

‫ﻳﺸـــﻴﺮ ﺧﺎﻟـــﺪ ﺍﻟـــﻰ ﺃﻥ ﺍﻟﻌﻤـــﻼﺀ ﻏﺎﻟﺒﴼ ﻣـــﺎ ﻳﺘﻄﻠﻌﻮﻥ‬

‫ﻭﺍﻟﻘﻴﺎﻡ ﺑﺈﺳﺘﺜﻤﺎﺭﺍﺕ ﺿﻤﻦ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ ﻣﻊ ﺍﻹﺑﺘﻌﺎﺩ‬

‫ﺍﻟﺨﻠﻴﺠـــﻲ ﻗﺪ ﺗﻄ ّﻮﺭ ﻣﻦ ﺣﻴـــﺚ ﺍﻟﻘﺪﺭﺓ ﻭﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬

‫ﺍﻟﻰ ﺇﻳﺠـــﺎﺩ ﺍﻟﺒﺪﺍﺋﻞ‪ ،‬ﻭﻟﺬﻟـــﻚ ﻳﺘﻮﺟﺐ ﻋﻠﻰ ﺃﺻﺤﺎﺏ‬

‫ﻋـــﻦ ﺻـــﺮﻑ ﻣﻮﺍﺭﺩﻫﺎ ﺍﻟﻤﺤﺪﻭﺩﺓ ﻓﻲ ﺷـــﺮﺍﺀ ﻣﻌﺪﺍﺕ‬

‫ﺍﻟﻤﻄﺎﺑﻊ ﻭﺷﺮﻛﺎﺕ ﺍﻟﺘﻐﻠﻴﻒ ﺃﻥ ﻳﻜﻮﻧﻮﺍ ﻣﺒﺪﻋﻴﻦ ﻭﺃﻥ‬

‫ﻏﻴـــﺮ ﺿﺮﻭﺭﻳﺔ ﻻﺳـــﻴﻤﺎ ﻭﺃﻥ ﺻﻨﺎﻋﺘﻨﺎ ﺗﺘﻄﻠﺐ ﺍﻟﻘﻴﺎﻡ‬

‫ﻳﺪﻋﻤﻮﺍ ﺭﺅﻳﺔ ﺍﻟﻌﻤﻴﻞ‪ .‬ﻭﻳﻀﻴﻒ‪” :‬ﻭﺑﺬﻟﻚ ﺳﻴﺤﻈﻰ‬ ‫ّ‬ ‫ﺍﻟﻤﺸﺨﺺ ﺑﺸﻬﺮﺓ ﺃﻛﺒﺮ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ“‪.‬‬ ‫ﺍﻟﺘﻐﻠﻴﻒ‬

‫ﺑﺈﺳـــﺘﺜﻤﺎﺭﺍﺕ ﻋﺎﻟﻴﺔ‪ .‬ﻓﻜﻠﻤﺎ ﻛﺎﻥ ﺇﺧﺘﻴﺎﺭﻙ ﻟﻠﺴـــﻮﻕ‬

‫ﺍﻟﻤﺮﻛ ّﺒﺔ‪ ،‬ﺑﻨﺴﺒﺔ ﺯﺍﺩﺕ ﻋﻦ ﺍﻟـ ‪ .٪٦٥‬ﻭﻣﻊ ﺍﻹﺳﺘﺜﻤﺎﺭ‬

‫ﺑﺎﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻤﺘﻘﺪﻣﺔ‪ ،‬ﺇﺭﺗﻔﻌﺖ ﺍﻟﻘﺪﺭﺓ ﺑﺸﻜﻞ ﻋﻨﻴﻒ‬ ‫ﺁﺧﺬﺓ ﻣﻌﻬﺎ ﺗﻮﻗﻌﺎﺕ ﺍﻟﻌﻤﻼﺀ ﺇﻟﻰ ﻣﺴﺘﻮﻳﺎﺕ ﺃﻋﻠﻰ“‪.‬‬ ‫ﻳﻀﻴـــﻒ ﺭﺍﻧﺠﻴﺚ‪” :‬ﺇﻥ ﺳـــﻮﻕ ﺍﻟﺘﻐﻠﻴـــﻒ ﻛﺒﻴﺮﺓ‪ ،‬ﺇﻻ‬

‫ﺇﻻ ﺃﻥ ﺭﻳﺎﺽ ﻳﺠﺎﺩﻝ ﺑﺎﻟﻘﻮﻝ ﺇﻥ ﺗﺴﻮﻳﻖ ﺍﻟﻤﻨﺘﺠﺎﺕ‬

‫ﺧﻼﻝ ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﺍﻟﺘﺴﻮﻳﻖ ﺍﻟﺘﺨﺼﺼﻲ“‪.‬‬

‫ﺻﺎﺋﺒﴼ ﻛﻠﻤﺎ َﺿ ِﻤﻨﺖ ﻧﺠﺎﺣﻚ ﺍﻟﻤﺴﺘﻘﺒﻠﻲ“‪.‬‬

‫ﺍﻟﺘﻐﻠﻴـﻒ ﺑﻜﻤﻴﺎﺕ ﻗﻠﻴﻠﺔ ﻳﻌﺪ ﻣﻔﺘﺎﺡ ﺩﻳﻤﻮﻣﺔ ﺍﻟﺼﻨﺎﻋﺔ‬ ‫ﻣﺠﺎﻥ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬ ‫ﺗﻘﻮﻡ ﺷـــﺮﻛﺔ ﻣﺠﺎﻥ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴـــﻒ‪ ،‬ﺍﻟﺘﻲ ﺗﺘﺨﺬ‬

‫ﻳﻘﻮﻝ ﺧﺎﻟﺪ ﻋﺒﺪ ﺍﷲ ﻳﻮﺳﻒ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ ﺍﻟﺸﺮﻛﺔ‪” :‬ﺇﺣﺪﻯ‬

‫ﻭﻳﻌﻮﺩﺍﻟﻔﻀﻞﺑﺬﻟﻚﺍﻟﻰﺍﻷﺯﻣﺔﺍﻹﻗﺘﺼﺎﺩﻳﺔﺍﻟﺮﺍﻫﻨﺔ“‪.‬‬

‫ﻣـــﻦ ﺇﻣـــﺎﺭﺓ ﺭﺃﺱ ﺍﻟﺨﻴﻤﺔ ﻣﻘﺮﴽ ﻟﻬـــﺎ‪ ،‬ﺑﺄﻋﻤﺎﻝ ﺗﺼﻤﻴﻢ‬

‫ﺍﻟﻤﻴـــﻮﻝ ﺍﻟﺘـــﻲ ﻻﺣﻈﻨﺎﻫﺎ ﻓـــﻲ ﺻﻨﺎﻋـــﺔ ﺍﻟﺘﻐﻠﻴﻒ ﻫﻲ‬

‫ﻭﻳﺸﻴﺮﺧﺎﻟﺪﺍﻟﻰ ﺃﻥﺍﻟﺸﺮﻛﺎﺕﺍﻟﺘﻲﺗﻤﻠﻚ ﻗﻮﺍﻋﺪﻭﺇﺩﺍﺭﺍﺕ‬

‫ﻭﺇﻧﺘـــﺎﺝ ﺍﻟﻜﺮﺗـــﻮﻥ ﺍﻟﻤﻄﻮﻱ ﻭﺍﻟﻤﻄﺒـــﻮﻉ ﻟﺼﺎﻟﺢ ﺑﻌﺾ‬

‫ﺇﻋﺘﻤﺎﺩﺗﺪﺍﺑﻴﺮ ﻟﺘﺨﻔﻴﺾﺍﻟﺘﻜﺎﻟﻴﻒﻭﺗﺘﻴﺢ ﻟﻠﻌﻤﻼﺀ ﺗﻮﻓﻴﺮ‬

‫ﻗﻮﻳﺔ ﻟﻢ ﺗﺘﺄﺛﺮ ﺑﺸﻜﻞ ﻛﺒﻴﺮ ﺑﺎﻟﺘﺒﺎﻃﺆ ﺍﻹﻗﺘﺼﺎﺩﻱ‪ ،‬ﻭﺑﺄﻥ‬

‫ﺃﺷـــﻬﺮ ﺍﻟﻌﻼﻣﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ .‬ﻭﺗﻘﺪّﻡ ﺍﻟﺸـــﺮﻛﺔ ﺧﺪﻣﺎﺗﻬﺎ‬

‫ﺍﻷﻣﻮﺍﻝ ﻭﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ ﻣﻌﻴـــﻦ ﻣﻦ ﺍﻟﺠﻮﺩﺓ‪،‬‬ ‫ﻭﻣﻨﻬﺎ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻜﺮﺗﻮﻥ ﺍﻟﺜﻼﺛﻲ ﺑﺪ ً‬ ‫ﻻ ﻣﻦ ﺍﻟﻜﺮﺗﻮﻥ‬

‫ﺍﻹﺳـــﺘﻤﺮﺍﺭ ﻓﻲ ﺗﺤﻘﻴﻖ ﺍﻟﻨﺠﺎﺡ ﻳﻌﺘﻤﺪ ﻋﻠﻰ ﺍﻟﺘﻐﻠﻴﻒ‬ ‫ﺫﻱ ﺍﻟﺠﻮﺩﺓ ﺍﻟﻌﺎﻟﻴﺔ ﻭﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺈﺳﺘﺨﺪﺍﻡ ﺗﻘﻨﻴﺎﺕ‬

‫ﻭﺍﻟﻤﺸﺮﻭﺑﺎﺕ‪،‬ﻭﺍﻟﺴﺠﺎﺋﺮﻭﺍﻟﺘﺒﻎ‪،‬ﻭﺗﻐﻠﻴﻒﺍﻟﻤﻮﺍﺩﺍﻟﺴﺎﺋﻠﺔ‪،‬‬ ‫ﺍﻟﻤﺠﻤﺪﺓ‪ ،‬ﻭﻣﻮﺍﺩ ﺍﻟﺘﺠﻤﻴﻞ ﻭﺍﻟﻤﻨﻈ ّﻔﺎﺕ‪.‬‬ ‫ﻭﺍﻷﻏﺬﻳﺔ‬ ‫ّ‬

‫ﺍﻟﻤﺨﺼﺺ ﺑﺎﻷﻏﺬﻳﺔ‪ .‬ﻭﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺤﺎﻟﻲ ﺛﻤﺔ ﻃﻠﺐ‬ ‫ّ‬

‫ﺍﻟﺘﺼﻤﻴـــﻢ ﺍﻟﻤﺒﺘﻜﺮﺓ ﻭﺍﻟﺘﻲ ﺗﻘـــﺪّﻡ ﻣﻨﺘﺠﺎﺕ ﻭﺧﺪﻣﺎﺕ‬

‫ﻓﻲ ﻗﻄﺎﻋﺎﺕ ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺨﺘﻠﻔﺔ ﻣـــﻦ ﻗﺒﻴﻞ ﺍﻷﻏﺬﻳﺔ‬

‫ﻛﺒﻴﺮ ﻋﻠﻰ ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﺘﻐﻠﻴـــﻒ ﺫﺍﺕ ﺍﻟﻜﻤﻴﺎﺕ ﺍﻟﻘﻠﻴﻠﺔ‪،‬‬

‫ﺧﺎﻟﺪ ﻋﺒﺪ ﺍﷲ ﻳﻮﺳـــﻒ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ ﺷـــﺮﻛﺔ‬ ‫ﻣﺠﺎﻥ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫ﺇﻗﺘﺼﺎﺩﻳﺔ ﻋﻠﻰ ﺩﺭﺟﺔ ﺗﻔﻮﻕ ﺗﻮﻗﻌﺎﺕ ﺍﻟﻌﻤﻴﻞ‪.‬‬

‫ﺍﻟﻜﻮﻳـﺖ‬

‫ﺗﻐﻠﻴـﻒ ﺍﻷﻏﺬﻳـﺔ ّ‬ ‫ﻳﺤﻘﻖ ﻧﻤﻮﴽ ﻣﺴﺘﻘﺮﴽ‬

‫ﺷﺮﻛﺔ ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬ ‫ﺗﺄﺳﺴـــﺖ ﺷـــﺮﻛﺔ ﺍﻟﺼﻨﺎﻋـــﺎﺕ ﺍﻟﺒﺮﻳﻄﺎﻧﻴـــﺔ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﻓـــﻲ ﺍﻟﻜﻮﻳـــﺖ ﻓـــﻲ ﻋـــﺎﻡ ‪ ،١٩٩٣‬ﻭﻗـــﺪ‬ ‫ﺃﺻﺒﺤـــﺖ ﻣﻨﺬ ﺫﻟـــﻚ ﺍﻟﺤﻴﻦ ﻭﺍﺣﺪﺓ ﻣﻦ ﺍﻟﺸـــﺮﻛﺎﺕ‬ ‫ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺘﻜﺎﻣﻠﺔ‪.‬‬

‫ﺍﻟﻜﻮﻳﺖ‬

‫ﺍﻟﻤﺴﺎﺣﺔ‬ ‫ﺍﻟﺴﻜﺎﻥ‬

‫‪ ١٧,٨٢٠ :‬ﻛﻢ‪٢‬‬ ‫‪) ٢,٦٩١,١٥٨ :‬ﺑﻀﻤﻨﻬﻢ ‪ ١,٢٩١,٣٥٤‬ﻏﻴﺮ ﻛﻮﻳﺘﻴﻴﻦ( )ﺗﻘﺪﻳﺮ ﻳﻮﻟﻴﻮ ‪(٢٠٠٩‬‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ )ﺗﻌﺎﺩﻝ ﺍﻟﻘﺪﺭﺓ ﺍﻟﺸﺮﺍﺋﻴﺔ(‬

‫ﻳﻘـــﻮﻝ ﺭﻳﺎﺽ ﺃﺑﻮ ﺩﺍﻏﺮ‪ ،‬ﻋﻀﻮ ﻣﺠﻠﺲ ﺍﻹﺩﺍﺭﺓ ﻭﻣﺪﻳﺮ‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ ‪ -‬ﻟﻠﻔﺮﺩ‬

‫ﻋـــﺎﻡ ﺍﻟﺸـــﺮﻛﺔ‪” :‬ﻏﺎﻟﺒـــﴼ ﻣﺎ ّ‬ ‫ﻳﻔﻀـــﻞ ﻋﻤﻼﺅﻧـــﺎ ﺇﺿﻔﺎﺀ‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ – ﻣﺆﺷﺮ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻟﺤﻘﻴﻘﻴﺔ‬

‫ﻣﺆﺛﺮﺍﺕ ﺧﺎﺻﺔ ﻋﻠﻰ ﻣﻨﺘﺠﺎﺗﻬﻢ ﻣﻦ ﺷﺄﻧﻬﺎ ﺃﻥ ﺗﺤﻘﻖ‬ ‫ﻟﻬﻢ ﺍﻟﺮﻳﺎﺩﺓ ﻓﻲ ﺍﻟﺴـــﻮﻕ‪ ،‬ﻭﺗﺸـــﻤﻞ ﺍﻟﻄﻼﺀ ﺑﺎﻟـ ‪،WB‬‬ ‫ﻭﺍﻟﻄـــﻼﺀ ﺑﺎﻟـ ‪ ،UV‬ﻭﺃﺣﺒﺎﺭ ﺍﻟـ ‪ ،UV‬ﻭﺍﻟﺘﻘﻄﻴﻊ ﺑﺎﻟﻘﺎﻟﺐ‪،‬‬

‫‪:‬‬

‫‪ ١٤٩,١‬ﻣﻠﻴﺎﺭ ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫‪ ٥٧,٤٠٠ :‬ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬ ‫‪:‬‬

‫‪) ٪٨,٥‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻘﻮﺓ ﺍﻟﻌﺎﻣﻠﺔ‬

‫‪ ٢,٢٢٥ :‬ﻣﻠﻴﻮﻥ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﻣﺆﺷﺮ ﺗﻨﻤﻴﺔ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺼﻨﺎﻋﻲ‬

‫‪) ٪٨ :‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻹﻧﺘﺎﺝ ﺍﻟﻨﻔﻄﻲ‬

‫‪ ٢,٦١٣ :‬ﻣﻠﻴﻮﻥ ﺑﺮﻣﻴﻞ ﻓﻲ ﺍﻟﻴﻮﻡ ﺍﻟﻮﺍﺣﺪ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٧‬‬

‫ﻣـــﻦ ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﻤﺴـــﺘﻘﺮﺓ‪ ،‬ﻭﺇﺫﺍ ﺣﺼـــﻞ ﺃﻱ ّ‬ ‫ﺗﻘﻠﺐ‬

‫ﺍﻷﻭﻓﺴـــﺖ‪ ،‬ﺍﻟﺘﻲ ﺗﻌـــﺪ ﺃﻓﻀﻞ ﺍﻟﻮﺳـــﺎﺋﻞ ﺍﻟﻤﺘﺒﻌﺔ ﻓﻲ‬

‫ﻧﻘـــﺪﻡ ﺍﻟﻰ ﻋﻤﻼﺋﻨـــﺎ ﺃﻭﻝ ﺧﺪﻣﺔ ﻣـــﻦ ﻧﻮﻋﻬﺎ‬ ‫ﻟﺬﻟـــﻚ‪ّ ،‬‬

‫ﻓﻲ ﺷـــﺮﺍﺀ ﺍﻟﺤﺎﺟﻴﺎﺕ ﺍﻷﺳﺎﺳﻴﺔ‪ ،‬ﻓﺈﻥ ﺫﻟﻚ ﺳﻴﻜﻮﻥ‬

‫ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﻫﻲ ﺧﺪﻣﺔ ﺍﻹﻛﺴﺎﺀ ﺍﻟﻤﺪﻣﺞ‬

‫ﺑﺎﻟﺘﺄﻛﻴﺪ ﻣﺤﺪﻭﺩ ﺟﺪﴽ“‪.‬‬

‫ﺍﻟﺘﺴﻮﻳﻖ ﺍﻟﻔ ّﻌﺎﻝ ﻭﺇﺣﺪﻯ ﺍﻟﻄﺮﻕ ﺍﻟﻨﺎﺟﺤﺔ ﻓﻲ ﺗﻮﺻﻴﻞ‬

‫ﺭﺳـــﺎﻟﺘﻚ‪ ،‬ﻭﻧﺤـــﻦ ﻣﺮﻧﻮﻥ ﻓـــﻲ ﺗﻘﺪﻳـــﻢ ﺧﺪﻣﺎﺗﻨﺎ ﻭﻻ‬

‫ﻭﺍﻟﺘﻲ ﺗﺘﻴﺢ ﺇﺿﻔﺎﺀ ﻣﺆﺛﺮﺍﺕ ﺧﺎﺻﺔ ﻋﻠﻰ ﺍﻟﻤﻨﺘﺞ ﻭﺍﻟﺘﻲ‬

‫ﻭﻳﺆﻛـــﺪ ﺭﻳـــﺎﺽ ﻋﻠـــﻰ ﺇﻟﺘـــﺰﺍﻡ ﺍﻟﺸـــﺮﻛﺔ ﺗﺠـــﺎﻩ ﺗﻘﻨﻴﺔ‬

‫ﻧﺴـــﻤﺢ ﻟﻄﻮﻝ ﻣﺪﺓ ﺗﻨﻔﻴﺬ ﺍﻟﻤﻬـــﺎﻡ ﺃﻥ ﺗﺆﺛﺮ ﻋﻠﻰ ﺭﺿﺎ‬

‫ﻳﻌﺘﻤﺪﻫﺎ ﺍﻟﻌﻤﻼﺀ ﻛﻮﺳﻴﻠﺔ ﺗﺴﻮﻳﻘﻴﺔ ﻓﺮﻳﺪﺓ ﻭﻓ ّﻌﺎﻟﺔ“‪.‬‬ ‫ﻭﻳﻀﻴﻒ‪” :‬ﺗﻌﺪ ﺻﻨﺎﻋﺔ ﺗﻐﻠﻴﻒ ﺍﻟﻤﻮﺍﺩ ﺍﻹﺳﺘﻬﻼﻛﻴﺔ‬

‫ﺍﻷﻭﻓﺴـــﺖ‪ ،‬ﻣﺸـــﻴﺮﴽ ﺍﻟﻰ ﺃﻧﻪ ﻳﺘﻄﻠﻊ ﻗﺪﻣﴼ ﺍﻟﻰ ﺍﻟﺘﺤﻮﻝ‬ ‫ﺗﺪﺭﻳﺠﻴـــﴼ ﻧﺤﻮ ﺇﻋﺘﻤـــﺎﺩ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺮﻗﻤﻴـــﺔ‪ .‬ﺇﺫ ﻳﻘﻮﻝ‬

‫ﻋﻤﻼﺋﻨﺎ‪ُ .‬ﻳﻤﻜﻦ ﺃﻥ ﺗﻜﻮﻥ ﻟﻠﻄﺒﺎﻋﺔ ﺭﻗﻤﻴﺔ ﻓﻮﺍﺋﺪﻫﺎ‪،‬‬

‫ﺍﻟﺴـــﺮﻳﻌﺔ ﺍﻟﺪﻭﺭﺍﻥ‪ ،‬ﻻﺳـــﻴﻤﺎ ﺗﻐﻠﻴﻒ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻐﺬﺍﺋﻴﺔ‪،‬‬

‫ﻓﻲ ﻫﺬﺍ ﺍﻟﺸﺄﻥ‪” :‬ﻧﺤﻦ ﻣﺘﺨﺼﺼﻮﻥ ﺑﻤﺠﺎﻝ ﻃﺒﺎﻋﺔ‬

‫ﻭﺍﻟﻤﺤﺴﻨﺔ ﺑﺈﺳﺘﺨﺪﺍﻡ ﺍﻟﺘﻄﻮﺭﺍﺕ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﺤﺪﻳﺜﺔ“‪.‬‬ ‫ّ‬

‫ﻭﺍﻟﺒﺼﻢ ﺍﻟﺒﺎﺭﺯ‪ ،‬ﻭﻧﻈﺎﻡ ﺍﻟﻘﻔﻞ ﺍﻟﺨﺎﺹ ﻭﻏﻴﺮﻫﺎ‪ .‬ﺇﺿﺎﻓﺔ‬

‫ﺭﻳـــﺎﺽ ﺃﺑـــﻮ ﺩﺍﻏـــﺮ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ ﺷـــﺮﻛﺔ‬ ‫ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫ﻭﻟﻜـــﻦ ﻻ ُﻳﻤﻜـــﻦ ﻣﻀﺎﻫﺎﺓ ﻋﻈﻤـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺠﻴﺪﺓ‬

‫ﻣﺸـــﺎﻫﺪﺓ ﻣﺎﺩﺓ ﺍﻟﻜﺮﺗﻮﻥ ﻗﺒـــﻞ ﺍﻟﺒﺪﺀ ﺑﻌﻤﻠﻴﺔ ﺍﻹﻧﺘﺎﺝ‪،‬‬ ‫ﻟـــﺬﺍ ﻗﻤﻨـــﺎ ﺑﺎﻹﺳـــﺘﺜﻤﺎﺭ ﺑﺒﺮﻧﺎﻣﺞ ﻟﺘﺼﻤﻴـــﻢ ﺍﻟﺘﻐﻠﻴﻒ‬ ‫ﻭﺍﻟـــﺬﻱ ﺳﻴﺴـــﺎﻫﻢ ﻓﻲ ﻋﻤﻠﻴـــﺔ ﺍﻟﺘﺼﻤﻴـــﻢ ﺑﺄﻛﻠﻤﻬﺎ‬ ‫ﻧﻄـــ ّﻮﺭ ﺑﺬﻟﻚ ﻭﺍﺟﻬﺔ ﻭﺷـــﺒﻜﺔ ﻣﺆﻣﻨﺔ ﻣـــﻦ ﺍﻟﻌﻄﻞ‪.‬‬

‫ﻭﺑﺎﻟﺮﻏـــﻢ ﻣـــﻦ ﺃﻧﻬـــﺎ ﻋﻤﻠﻴـــﺔ ﺗﺴـــﺘﻐﺮﻕ ﺍﻟﻜﺜﻴﺮ ﻣﻦ‬

‫ﺑﺪﺀﴽ ﺑﺎﻟﻔﻜﺮﺓ ﻭﺇﻧﺘﻬﺎﺀﴽ ﺑﺎﻟﻨﻤﺎﺫﺝ‪ ،‬ﻭﻳﺘﻴﺢ ﻟﻠﻌﻤﻴﻞ ﺭﺅﻳﺔ‬ ‫ﺍﻟﻤﻨﺘﺞ ﻣﻦ ﺟﻤﻴﻊ ﺟﻮﺍﻧﺒﻪ ﻭﺑﺄﺑﻌﺎﺩ ﺛﻼﺛﻴﺔ“‪.‬‬

‫ﺍﻟﻮﻗـــﺖ ﻭﺍﻟﺠﻬﺪ‪ ،‬ﺇﻻ ﺃﻧﻨﺎ ﻣﺘﻴﻘﻨﻮﻥ ﺑﺄﻧﻪ ﺣﺎﻟﻤﺎ ﻧﻨﺘﻬﻲ‬

‫ﻳﻘـــﻮﻝ ﺧﺎﻟـــﺪ‪” :‬ﻟﻘﺪ ﻗﻤﻨـــﺎ ﺑﺘﻄﻮﻳﺮ ﻣﺮﻛـــﺰ ﺍﻟﺘﺼﻤﻴﻢ‬

‫ﻣـــﻦ ﺫﻟﻚ ﺳـــﻴﻜﻮﻥ ﺑﺈﻣﻜﺎﻧﻨﺎ ﺗﻮﻓﻴـــﺮ ﺧﺪﻣﺎﺕ ﻭﺩﻋﻢ‬

‫ﻧﺠﻬﺰﻫﺎ‬ ‫ﺧﺎﺻﺘﻨـــﺎ )ﻗﺴـــﻢ ﻣﺎ ﻗﺒـــﻞ ﺍﻟﻄﺒﺎﻋﺔ( ﻟﻜـــﻲ ّ‬ ‫ﺑﺄﺣﺪﺙ ﺣﻠﻮﻝ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﺍﻟﺮﻗﻤﻴـــﺔ‪ّ .‬‬ ‫ﻧﺨﻄﻂ ﺃﻳﻀﴼ‬

‫ﺃﺳـــﺮﻉ ﻟﺠﻤﻴﻊ ﻋﻤﻼﺋﻨﺎ ﺑﺼﺮﻑ ﺍﻟﻨﻈﺮ ﻋﻦ ﻣﻮﻗﻌﻬﻢ‬ ‫ﺍﻟﺠﻐﺮﺍﻓﻲ“‪.‬‬

‫ّ‬ ‫ﻭﻧﺨﻄﻂ ﺑﺎﻟﻔﻌـــﻞ ﻟﻠﻘﻴﺎﻡ‬ ‫ﻷﻋﻤـــﺎﻝ ﺗﻮﺳـــﻌﺔ ﺃﺧـــﺮﻯ‪،‬‬

‫ﺍﻟﻤﺘﻜﺎﻣﻠـــﺔ ﺗﻌﺪ ﻣﻦ ﺍﻟﻀﺮﻭﺭﻳﺎﺕ ﻓـــﻲ ﻳﻮﻣﻨﺎ ﻫﺬﺍ‪ ،‬ﺇﺫ‬ ‫ﻳﻘـــﻮﻝ‪” :‬ﻧﻘﻮﻡ ﻓـــﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺤﺎﻟﻲ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻫﺬﻩ‬

‫ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻭﻋﻠـــﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜـــﺎﻝ ﻧﻘﻮﻡ ﻣـــﻦ ﺧﻼﻝ‬

‫ﺍﻟﺤﻠﻮﻝ ﺑﺸـــﻜﻞ ﺟﺰﺋـــﻲ‪ ،‬ﺇﻻ ﺃﻧﻨﺎ ﻻ ﺯﻟﻨﺎ ﻧﻌﺘﻤﺪ ﻋﻠﻰ‬ ‫ّ‬ ‫ﻭﻧﺨﻄـــﻂ ﻹﻋﺘﻤﺎﺩ ﺣﻠﻮﻝ ﺳـــﻴﺮ‬ ‫ﺍﻟﻄـــﺮﻕ ﺍﻟﺘﻘﻠﻴﺪﻳـــﺔ‬

‫ﺍﻟﺮﺍﺳـــﻤﺔ ﺍﻟﺮﻗﻤﻴـــﺔ )‪ ،(Lasercomb‬ﻭﺑﺈﺳـــﺘﺨﺪﺍﻡ‬

‫ﺍﻟﻌﻤﻞ ﺍﻟﺮﻗﻤﻴﺔ ﺑﺸـــﻜﻞ ﻛﺎﻣـــﻞ ﺑﺤﻠﻮﻝ ﺍﻟﻌﺎﻡ ﺍﻟﻤﺎﻟﻲ‬ ‫ﺍﻟﻤﻘﺒﻞ‪ .‬ﻟﻘﺪ ﻗﻤﻨﺎ ﺑﺘﺤﺪﻳﺪ ﺃﻭﻟﻮﻳﺔ ﺣﺎﺟﺔ ﺍﻟﻌﻤﻼﺀ ﺍﻟﻰ‬

‫ﺃﺣـــﺪﺙ ﺍﻟﺒﺮﺍﻣـــﺞ‪ ،‬ﺑﺘﺤﻀﻴﺮ ﻧﻤـــﻮﺫﺝ ﺃﻭﻟـــﻮﻱ ﻟﻠﻤﻨﺘﺞ‬ ‫ﻟﺘﺤﺼﻴﻞ ﻣﻮﺍﻓﻘﺔ ﺍﻟﻌﻤﻴﻞ ﻋﻠﻴﻪ‪ .‬ﻛﻤﺎ ّ‬ ‫ﻧﺨﻄﻂ ﻹﻋﺘﻤﺎﺩ‬ ‫ﺣﻠﻮﻝ ﺭﻗﻤﻴﺔ ﺿﻤﻦ ﻣﺠﺎﻻﺕ ﺍﻟﻌﻤﻞ ﺍﻷﺧﺮﻯ“‪.‬‬

‫ﻣـــﺎ ﻗﺒـــﻞ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻻﺳـــﻴﻤﺎ ﻓﻲ ﻋﻤﻠﻴـــﺔ ﺍﻟﺘﺤﻀﻴﺮ‪.‬‬ ‫ﻭﻋﻨﺪﻣﺎ ﻳﺘﻌﻠﻖ ﺍﻷﻣﺮ ﺑﺎﻟﻄﺒﺎﻋﺔ ﻓﺈﻧﻨﺎ ﻧﻌﺘﻘﺪ ﺑﺄﻥ ﺗﻘﻨﻴﺔ‬ ‫ﺍﻷﻭﻓﺴـــﺖ ﺗﺘﻴﺢ ﺃﻓﻀﻞ ﺍﻟﻨﺘﺎﺋـــﺞ ﻓﻲ ﺗﻨﻔﻴﺬ ﺍﻷﻋﻤﺎﻝ‬ ‫ﺫﺍﺕ ﺍﻟﻜﻤﻴﺎﺕ ﺍﻟﻜﺒﻴﺮﺓ ﻭﻋﻤﻠﻴﺎﺕ ﺗﻐﻠﻴﻒ ﺍﻟﻌﻠﺐ“‪.‬‬

‫‪ME Printer June 2009‬‬

‫ﻳﻌﺘﻘـــﺪ ﺭﺍﻧﺠﻴـــﺚ ﺑﺄﻥ ﺣﻠﻮﻝ ﺳـــﻴﺮ ﺍﻟﻌﻤـــﻞ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﺑﺎﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻹﺳﺘﺜﻤﺎﺭﺍﺕ ﺿﻤﻦ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ“‪.‬‬ ‫ﻳﻘـــﻮﻝ ﺭﻳﺎﺽ‪” :‬ﻟﻘـــﺪ ﺑﺪﺃﻧﺎ ﺑﺎﻟﻔﻌﻞ ﺇﻋﺘﻤـــﺎﺩ ﺍﻟﻌﻤﻠﻴﺎﺕ‬

‫ﺗﻘﻮﻝ ﻛﺎﺗﻴﺎ‪” :‬ﻧﺴـــﺘﺨﺪﻡ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﻗﺴـــﻢ‬

‫‪52‬‬

‫ﺍﻟﻤﻠﻒ‬

‫ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬

‫ﺍﻟﺨﺒﺮﺍﺀ ﻳﺘﻮﻗﻌﻮﻥ ﻃﻠﺒﴼ ﻣﺴﺘﻘﺮﴽ ﻋﻠﻰ ﺍﻟﺘﺄﺛﻴﺮﺍﺕ‬ ‫ﺍﻟﺨﺎﺻﺔ‬ ‫ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﻮﻃﻨﻴﺔ ﻟﻠﺘﻐﻠﻴﻒ‬ ‫ﺗﻌـــﺪ ”ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﻮﻃﻨﻴﺔ ﻟﻠﺘﻐﻠﻴﻒ“ ﻭﺍﺣﺪﺓ ﻣﻦ ﺃﻛﺒﺮ‬ ‫ﻣﺼﺎﻧﻊ ﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﺩﻭﻟﺔ ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻭﺍﻟﺘـــﻲ ﺗﺄﺳﺴـــﺖ ﻓـــﻲ ﻋـــﺎﻡ ‪ .١٩٨٩‬ﻭﺗﺒﻠـــﻎ ﺍﻟﻄﺎﻗﺔ‬ ‫ﺍﻹﻧﺘﺎﺟﻴﺔ ﻟﻬﺬﺍ ﺍﻟﻤﺼﻨﻊ ﻭﺍﻟﺬﻱ ﻳﻨﺘﻤﻲ ﺍﻟﻰ ﻣﺠﻤﻮﻋﺔ‬

‫ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬

‫ﺍﻟﻤﺴﺎﺣﺔ‬ ‫ﺍﻟﺴﻜﺎﻥ‬

‫‪ ٨٣,٦٠٠ :‬ﻛﻢ‪٢‬‬ ‫‪) ٤,٧٩٨,٤٩١ :‬ﺗﻘﺪﻳﺮ ﻳﻮﻟﻴﻮ ‪(٢٠٠٩‬‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ )ﺗﻌﺎﺩﻝ ﺍﻟﻘﺪﺭﺓ ﺍﻟﺸﺮﺍﺋﻴﺔ(‬

‫ﺷـــﺮﻛﺎﺕ ”ﺃﻱ ﺁﻧﺪ ﺑﻲ“‪ ،‬ﻗﺮﺍﺑﺔ ﺍﻟــــ ‪ ٣٠,٠٠٠‬ﻃﻦ ﻓﻲ‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ ‪ -‬ﻟﻠﻔﺮﺩ‬

‫ﺍﻟﻌﺎﻡ ﺍﻟﻮﺍﺣﺪ‪ .‬ﻭﻳﺨﺪﻡ ﻫﺬﺍ ﺍﻟﻤﺼﻨﻊ ﻗﻄﺎﻋﺎﺕ ﻣﺘﻨﻮﻋﺔ‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ – ﻣﺆﺷﺮ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻟﺤﻘﻴﻘﻴﺔ‬

‫ﻣـــﻦ ﻗﺒﻴﻞ ﺻﻨﺎﻋﺔ ﺍﻷﻟﺒﺴـــﺔ‪ ،‬ﻭﻗﺮﻣﻴﺪ ﺍﻟﺴـــﻴﺮﺍﻣﻴﻚ‪،‬‬ ‫ﻭﺍﻟﻌﻄـــﻮﺭ‪ ،‬ﻭﺍﻟﺰﻳﻮﺕ‪ ،‬ﻭﺯﻳﻮﺕ ﺍﻟﺘﺸـــﺤﻴﻢ ﻭﻣﺎ ﺷـــﺎﻛﻞ‬ ‫ﺫﻟـــﻚ‪ ،‬ﻛﻤﺎ ﻳﻘـــﻮﻡ ﺍﻟﻤﺼﻨﻊ ﺑﺘﺼﺪﻳﺮ ﻋﻠـــﺐ ﺍﻟﻜﺮﺗﻮﻥ‬

‫‪ ١٨٤,٦ :‬ﻣﻠﻴﺎﺭ ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫‪ ٤٠,٠٠٠ :‬ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬ ‫‪) ٪٧,٧ :‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻘﻮﺓ ﺍﻟﻌﺎﻣﻠﺔ‬

‫‪ ٣,٢٦٦ :‬ﻣﻠﻴﻮﻥ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﻣﺆﺷﺮ ﺗﻨﻤﻴﺔ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺼﻨﺎﻋﻲ‬

‫‪) ٪٧,٧ :‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻹﻧﺘﺎﺝ ﺍﻟﻨﻔﻄﻲ‬

‫‪ ٢,٩٤٨ :‬ﻣﻠﻴﻮﻥ ﺑﺮﻣﻴﻞ ﻓﻲ ﺍﻟﻴﻮﻡ ﺍﻟﻮﺍﺣﺪ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٧‬‬

‫ﺍﻟﻰ ﺑﻌﺾ ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ‪.‬‬ ‫ﻳﻘـــﻮﻝ ﺭﺍﻧﺠﻴـــﺚ ﺑﺮﺍﺳـــﺎﺩ‪ ،‬ﻣﺪﻳـــﺮ ﻋـــﺎﻡ ”ﺍﻟﺼﻨﺎﻋﺎﺕ‬ ‫ﺍﻟﻮﻃﻨﻴـــﺔ ﻟﻠﺘﻐﻠﻴـــﻒ“‪” :‬ﺑﺨـــﻼﻑ ﺍﻟـــﺪﻭﻝ ﺍﻷﻭﺭﻭﺑﻴﺔ‬ ‫ﺣﻴـــﺚ ﺗﻜـــﻮﻥ ﺗﻔﺎﺻﻴـــﻞ ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﺮﻳـــﺪﺓ ﺍﻟﻰ ﺣﺪ‬ ‫ﻛﺒﻴـــﺮ ﻭﺧﺎﺻﺔ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻠﻮﻥ ﺍﻟﻮﺍﺣـــﺪ ﻣﻊ ﺇﺿﻔﺎﺀ‬ ‫ﺗﻔﺎﺻﻴﻞ ﺇﺟﺒﺎﺭﻳﺔ‪ ،‬ﻳﺮﻏﺐ ﻋﻤﻼﺋﻨﺎ ﻓﻲ ﺍﻹﻣﺎﺭﺍﺕ ﻓﻲ‬ ‫ﺍﻟﺤﺼـــﻮﻝ ﻋﻠﻰ ﻣﻄﺒﻮﻉ ﺑﺄﻟـــﻮﺍﻥ ﻣﺘﻜﺎﻣﻠﺔ ﻣﻊ ﺇﺿﻔﺎﺀ‬ ‫ﻣﺰﻳﺪ ﻣﻦ ﺍﻟﻤﻨﻘﻮﺷﺎﺕ ﻭﺍﻟﻄﻼﺀ ﺍﻟﺨﺎﺹ ﺃﻳﻀﴼ‪ .‬ﻭﻓﻲ‬ ‫ﻫـــﺬﻩ ﺍﻟﺤﺎﻟﺔ ّ‬ ‫ﻳﻐﻄـــﻲ ﺍﻟﺤﺒﺮ ﻣﺎ ﻧﺴـــﺒﺘﻪ ‪٪٧٥ – ٥٠‬‬ ‫ﻣـــﻦ ﻫﺬﻩ ﺍﻟﻌﻤﻠﻴـــﺔ‪ ،‬ﻓﻲ ﺣﻴﻦ ﺃﻥ ﺗﻐﻄﻴـــﺔ ﺍﻟﺤﺒﺮ ﻓﻲ‬ ‫ﺍﻟـــﺪﻭﻝ ﺍﻷﻭﺭﻭﺑﻴﺔ ﻗﺪ ﺗﻜﻮﻥ ﻣـــﻦ ‪ .٪١٠ – ٥‬ﻭﺣﺘﻰ‬ ‫ﻓﻲ ﻇﻞ ﺍﻟﻤﻨـــﺎﺥ ﺍﻟﻤﺎﻟﻲ ﺍﻟﺮﺍﻫﻦ‪ ،‬ﻓـــﺈﻥ ﺍﻟﻄﻠﺐ ﻋﻠﻰ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻧﻘﻮﺵ ﻛﺜﻴﺮﺓ ﻭﺇﺿﻔﺎﺀ ﺗﺄﺛﻴﺮﺍﺕ‬ ‫ﺧﺎﺻﺔ ﻣﺎ ﺯﺍﻝ ﺭﺍﺋﺠﴼ“‪.‬‬ ‫ﻳﻀﻴﻒ ﺳـــﺎﺟﻴﺚ ﺑﺎﺭﻳـــﺚ‪ ،‬ﻣﺪﻳﺮ ﺍﻹﻧﺘـــﺎﺝ ﻭﺍﻟﺘﻄﻮﻳﺮ‪:‬‬ ‫”ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ‪ ،‬ﺇﺯﺩﺍﺩ ﺍﻟﻄﻠﺐ ﺑﺸﻜﻞ ﻛﺒﻴﺮ ﻋﻠﻰ ﺍﻟﻌﻠﺐ‬ ‫ﺫﺍﺕ ﺍﻷﻏﻄﻴﺔ ﻭﺍﻟﺘﻲ ﺗﺴﺘﺨﺪﻡ ﻓﻲ ﺧﻄﻮﻁ ﺍﻟﺘﻐﻠﻴﻒ‬

‫ﺍﻷﻭﺗﻮﻣﺎﺗﻴﻜﻴـــﺔ‪ ،‬ﻭﻗﺪ ﺗﻤﻜﻨﺎ ﻣﻦ ﺗﻠﺒﻴﺔ ﺍﻟﻄﻠﺐ ﻋﻠﻴﻬﺎ‬

‫ﻭﺑﺎﻟﺮﻏـــﻢ ﻣـــﻦ ﺫﻟﻚ‪ ،‬ﻳﺒﻘﻰ ﻣﻮﻗﻔﻨﺎ ﻗـــﻮﻱ ﺍﻟﻰ ﺣﺪ ﻣﺎ‬

‫ﻣﻦ ﺧـــﻼﻝ ﺇﺿﺎﻓـــﺔ ﻣﺎﻛﻴﻨـــﺔ ﺻﻨﻊ ﻭﺗﻘﻄﻴـــﻊ ﺍﻟﻌﻠﺐ‬

‫ﺑﺴـــﺒﺐ ﺗﻨﻮﻉ ﻗﺎﻋـــﺪﺓ ﻋﻤﻼﺋﻨﺎ ﻭﺍﻟﺘﻲ ﺗﺸـــﺘﻤﻞ ﻋﻠﻰ‬

‫ﺍﻟﺬﺍﺋﻌﺔ ﺍﻟﺼﻴﺖ ﻣﻦ ﺷﺮﻛﺔ ﺑﻮﺑﺴﺖ‪ ،‬ﺍﻟﺘﻲ ﺗﺘﻴﺢ ﺇﻧﺘﺎﺝ‬

‫ﺷﺮﻛﺎﺕ ﻋﺎﻣﻠﺔ ﺿﻤﻦ ﺻﻨﺎﻋﺎﺕ ﺍﻟﺴﻠﻊ ﺍﻹﺳﺘﻬﻼﻛﻴﺔ‬

‫ﻋﻠﺐ ﻛﺮﺗﻮﻧﻴﺔ ﺫﺍﺕ ﺟﻮﺩﺓ ﻋﺎﻟﻴﺔ ﻭﺑﺄﺑﻌﺎﺩ ﺩﻗﻴﻘﺔ“‪.‬‬

‫ﺍﻟﺴـــﺮﻳﻌﺔ ﺍﻟﺪﻭﺭﺍﻥ‪ ،‬ﻭﺍﻟﺴـــﻴﺮﺍﻣﻴﻚ‪ ،‬ﻭﺍﻟﻤﻮﺍﺩ ﺍﻟﻐﺬﺍﺋﻴﺔ‪،‬‬

‫ﻭﻳﺸـــﻴﺮ ﺭﺍﻧﺠﻴﺚ ﺍﻟﻰ ﺇﺭﺗﻔﺎﻉ ﺍﻟﻄﻠـــﺐ ﻋﻠﻰ ﻋﻤﻠﻴﺎﺕ‬

‫ﻭﺯﻳـــﻮﺕ ﺍﻟﺘﺸـــﺤﻴﻢ‪ ،‬ﻭﻗﻄـــﺎﻉ ﺳﻠﺴـــﻠﺔ ﺍﻟﻤﻄﺎﻋـــﻢ‬

‫ﺍﻟﺘﻐﻠﻴـــﻒ ﺫﺍﺕ ﺍﻟﻜﻤﻴـــﺎﺕ ﺍﻟﻤﺤـــﺪﻭﺩﺓ ﻭﺍﻟﺘﻐﻠﻴـــﻒ‬ ‫ّ‬ ‫ﺍﻟﻤﺸـــﺨﺺ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﻳﻌﺪ ﺗﻐﻠﻴﻒ‬

‫ﻭﻣﺎ ﺷـــﺎﺑﻪ ﺫﻟﻚ‪ .‬ﻭﺛﻤـــﺔ ﻋﺎﻣﻞ ﻣﻬﻢ ﻓـــﻲ ﻣﺜﻞ ﻫﺬﻩ‬ ‫ﺍﻷﻭﻗـــﺎﺕ ﻭﺍﻟﺬﻱ ﻳﺘﻤﺜﻞ ﺑﺠـــﻮﺩﺓ ﺍﻟﻤﻨﺘﺞ ﻭﺗﺨﻔﻴﺾ‬

‫ﺍﻟﻌﻠـــﺐ ﺍﻟﻤﻤﻮﺟﺔ ﻣـــﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻣﺴـــﺒﻘﺔ ﺍﻟﻄﻠﺐ‪،‬‬

‫ﺍﻷﺳﻌﺎﺭ ﻭﺍﻟﺘﺠﺎﻭﺏ ﺍﻟﺴـــﺮﻳﻊ ﻭﺍﻟﺘﺴﻠﻴﻢ ﻓﻲ ﺍﻷﻭﻗﺎﺕ‬

‫ﻭﻳﺘﻮﺟﺐ ﻋﻠﻴﻨﺎ ﺧﺪﻣﺔ ﻋﻤﻼﺋﻨﺎ ﺳـــﻮﺍﺀ ﺃﺗﻮﻧﺎ ﺑﻄﻠﺒﺎﺕ‬ ‫ﺫﺍﺕ ﻛﻤﻴﺎﺕ ﻛﺒﻴﺮﺓ ﺃﻡ ﺻﻐﻴﺮﺓ‪ ،‬ﻭﻟﻌﻞ ﺗﻨﻔﻴﺬ ﺍﻟﻄﻠﺒﺎﺕ‬

‫ﺍﻟﻤﺤﺪﺩﺓ‪ .‬ﻭﺑﺼﻔﺘﻲ ﺷـــﺮﻳﻚ ﻋﻤﻞ ﻣﺴـــﺆﻭﻝ‪ ،‬ﺯ ّﻭﺩﻧﺎ‬

‫ﻋﻤﻼﺋﻨﺎ ﺍﻷﻋﺰﺍﺀ ﺑﻘﺎﺋﻤﺔ ﺗﺘﻀﻤﻦ ﺃﺳﻌﺎﺭ ﺍﻟﻤﻮﺍﺩ ﺍﻟﺨﺎﻡ‬

‫ﺫﺍﺕ ﺍﻟﻜﻤﻴـــﺎﺕ ﺍﻟﺼﻐﻴـــﺮﺓ ﻭﺍﻟﺘﺴـــﻠﻴﻢ ﻓـــﻲ ﺃﻭﻗﺎﺗﻬـــﺎ‬

‫ﻭﺍﻟﻤﻮﺍﺩ ﺍﻹﺳـــﺘﻬﻼﻛﻴﺔ ﺍﻷﺧﺮﻯ ﺍﻟﺘﻲ ﻧﺴـــﺘﺨﺪﻣﻬﺎ‪.‬‬

‫ﺍﻟﻤﺤـــﺪﺩﺓ ﻣـــﻦ ﺃﺑﺮﺯ ﻋﻨﺎﺻـــﺮ ﺍﻟﻘﻮﺓ ﺍﻟﺘـــﻲ ﺗﺘﻤﺘﻊ ﺑﻬﺎ‬

‫ﻭﻟﻮ ﻟﻢ ﻧﻘﻢ ﺑﺬﻟﻚ‪ ،‬ﻓﺈﻧﻪ ﺳﻴﻜﻮﻥ ﻣﻦ ﺍﻟﺼﻌﺐ ﻋﻠﻴﻬﻢ‬

‫ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﻮﻃﻨﻴﺔ ﻟﻠﺘﻐﻠﻴﻒ“‪.‬‬

‫ﺍﻟﺼﻤﻮﺩ ﻓﻲ ﺍﻟﺴﻮﻕ ﺇﺫﺍ ﻣﺎ ﻭﺿﻌﻨﺎ ﻓﻲ ﻋﻴﻦ ﺍﻹﻋﺘﺒﺎﺭ‬

‫ﻭﺑﺎﻟﺘﺄﻛﻴـــﺪ ﻋﻠـــﻰ ﻗـــﻮﺓ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻜﺎﻣﻨﺔ ﻓـــﻲ ﺗﻨﻮﻉ‬

‫ﺍﻟﻮﺿﻊ ﺍﻟﺤﺎﻟﻲ ﺍﻟﺬﻱ ﻧﺤﻦ ﻓﻴﻪ“‪.‬‬

‫ﺗﻘﺪﻣﻬـــﺎ‪ ،‬ﻳﻘـــﻮﻝ ﺭﺍﻧﺠﻴـــﺚ‪” :‬ﺛﻤﺔ‬ ‫ﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻟﺘـــﻲ ّ‬ ‫ﺗﺄﺛﻴـــﺮ ﻟﻸﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨـــﺔ ﻋﻠﻰ ﻗﻄﺎﻉ ﺍﻟﺘﻐﻠﻴﻒ‪.‬‬

‫ﺣﻠﻮﻝ ﺳﻴﺮ ﺍﻟﻌﻤﻞ ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﺻﻨﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ‬ ‫ﺃﺻﺒـــﺢ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺤﻠـــﻮﻝ ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﻜﺎﻣﻠـــﺔ ﻓﻲ‬ ‫ﺻﻨﺎﻋـــﺔ ﺍﻟﺘﻐﻠﻴﻒ ﻣﻦ ﺍﻟﻌﻮﺍﻣﻞ ﺍﻟﺤﺎﺳـــﻤﺔ ﻟﺪﻯ ﺇﺩﺍﺭﺓ‬ ‫ﺳﻠﺴـــﻠﺔ ﺍﻟﺘﻮﺭﻳﺪ‪ .‬ﺣﻴﺚ ﻳﻤﻜﻦ ﻟﻠﺘﻐﻠﻴﻒ ﺃﻥ ﻳﺴﺘﻔﻴﺪ‬ ‫ﻣـــﻦ ﺗﺎﺭﻳﺨـــﻪ ﺍﻟﻄﻮﻳﻞ ﻓـــﻲ ﺍﻟﺘﻌﺎﻣـــﻞ ﻣـــﻊ ﺍﻟﺒﺎﺋﻌﻴﻦ‬ ‫ﻭﺗﺰﻭﻳﺪﻫـــﻢ ﺑﺎﻷﺩﻭﺍﺕ ﺍﻟﻼﺯﻣﺔ ﻷﺗﻤﺘﺔ ﻋﻤﻠﻴﺔ ﺳـــﻴﺮ‬ ‫ﺍﻟﻌﻤـــﻞ ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﺗﺨ ّﻔﺾ ﻣـــﻦ ﺍﻟﺘﻜﺎﻟﻴﻒ‬ ‫ﻭﺗﻌـــﺰّﺯ ﻗﺪﺭﺓ ﺗﺴـــﻠﻴﻢ ﺍﻟﻤﻨﺘﺞ ﺿﻤﻦ ﺃﻭﻗﺎﺕ ﺃﺳـــﺮﻉ‪.‬‬ ‫‪ME Printer June 2009‬‬

‫ﻭﻳﻌﺘﻤـــﺪ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﺤﻠﻮﻝ ﺳـــﻴﺮ ﺍﻟﻌﻤـــﻞ ﺍﻟﺮﻗﻤﻴﺔ‬

‫‪53‬‬

‫ﻋﻠـــﻰ ﺍﻟﻜﻴﻔﻴﺔ ﺍﻟﺘﻲ ﻳﺘﻌﺎﻣﻞ ﻓﻴﻬﺎ ﺧﺒﺮﺍﺀ ﺍﻟﺘﻐﻠﻴﻒ ﻣﻊ‬ ‫ﻣﺸـــﻜﻠﺔ ﺇﻧﺨﻔﺎﺽ ﺍﻟﺮﺑﺢ ﻭﺃﻭﻗﺎﺕ ﺍﻟﺘﺴـــﻠﻴﻢ ﺍﻟﻀﻴﻘﺔ‬ ‫ﻭﺍﻟﻘـــﺪﺭﺓ ﻋﻠـــﻰ ﺍﻟﺘﻮﺍﺻـــﻞ ﺑﻔﺎﻋﻠﻴـــﺔ ﺿﻤﻦ ﺳﻠﺴـــﻠﺔ‬

‫ﻟﺤﻠـــﻮ ﺳـــﻴﺮ ﺍﻟﻌﻤـــﻞ ﺍﻟﺮﻗﻤﻴـــﺔ ﻋﻠﻰ ﺑﻌـــﺾ ﺟﻮﺍﻧﺐ‬

‫ﺍﻹﻋﺘﻤـــﺎﺩ ﺍﻟﻜﻠـــﻲ ﻋﻠﻰ ﺣﻠﻮﻝ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﺍﻟﺘﻮﺭﻳﺪ‪.‬‬

‫ﺳﻠﺴـــﻠﺔ ﺍﻟﺘﻮﺭﻳـــﺪ ﺍﻟﺨﺎﺻﺔ ﺑﻨـــﺎ‪ .‬ﻭﺑﺎﻟﺮﻏـــﻢ ﻣﻦ ﺫﻟﻚ‬

‫ﺍﻟﻤﺪﻣﺠـــﺔ ﺿﻤﻦ ﻓﺘﺮﺍﺕ ﻗﺼﻴﺮﺓ‪ .‬ﻳﻜﻤﻦ ﻫﺪﻓﻨﺎ ﻓﻲ‬

‫ﻳﻘﻮﻝ ﺳﻌﺪ‪” :‬ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺮﺍﻫﻦ‪ ،‬ﻳﻘﺘﺼﺮ ﺇﺳﺘﺨﺪﺍﻣﻨﺎ‬

‫ﻧﻘﻮﻡ ﺑﺘﻮﺳـــﻌﺔ ﻧﻈﺎﻣﻨﺎ ﺧﻄﻮﺓ ﺑﺨﻄـــﻮﺓ ﺑﻐﻴﺔ ﺗﺤﻘﻴﻖ‬

‫ﺩﻣـــﺞ ﺃﻧﻈﻤﺘﻨﺎ ﻣﻊ ﻗﺎﺋﻤﺔ ﻋﻤﻼﺋﻨﺎ ﺍﻟﺮﺋﻴﺴـــﻴﻴﻦ ﻟﻜﻲ‬

‫ﺗﻌﺘﺒـــﺮ ﺻﻨﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ ﻣﻦ ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﺘﻲ ﻳﻤﻜﻨﻬﺎ‬

‫ﺣﺪﺓ ﺍﻟﺘﻨﺎﻓﺲ ﺍﻟﻌﺎﻟﻤﻴـــﺔ‪ ،‬ﻓﺈﻥ ﻗﺪﺭﺓ ﻣﺎﻟﻜﻲ ﺍﻟﻌﻼﻣﺎﺕ‬

‫ﺃﻥ ﺗﻔﺎﺟﺌﻚ ﺣﺘﻰ ﻓﻲ ﻇـــﻞ ﺍﻷﻭﻗﺎﺕ ﺍﻟﺼﻌﺒﺔ‪ .‬ﺣﻴﺚ‬

‫ﺍﻟﺘﺠﺎﺭﻳﺔ ﻋﻠﻰ ﺍﻹﺳﻬﺎﻡ ﺑﻔﺎﻋﻠﻴﺔ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷﺮﻛﺎﺀ‬

‫ﻳﺠﺮﻱ ﻋﻠﻰ ﻃ ّﺒﺎﻋﻲ ﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ؟‬

‫ﻳﻜﺎﻓـــﺢ ﺍﻟﻄﺒﺎﻋﻮﻥ ﻓﻲ ﻇﻞ ﻣﺎ ﻳﺸـــﻬﺪﻩ ﺍﻟﺴـــﻮﻕ ﻣﻦ‬

‫ُﻳﻤﻜﻦ ﻷﻱ ﺃﻣﺮﺉ ﺃﻥ ﻳﺴﺘﻨﺘﺞ ﺑﺄﻥ ﺃﻛﺜﺮ ﺍﻟﻄﻠﺐ ﻋﻠﻰ‬

‫ﺧﺎﺭﺟﻴﻴﻦ ﺳﺘﺸﻬﺪ ﺣﺘﻤﴼ ﻣﺰﻳﺪﴽ ﻣﻦ ﺍﻹﻫﺘﻤﺎﻡ‪.‬‬ ‫ُﻳﻤﻜـــﻦ ﻷﻱ ﺗﺒﺎﻃـــﺆ ﺇﻗﺘﺼـــﺎﺩﻱ ﺃﻥ ﻳﺨ ّﻔﺾ ﺍﻟﻄﻠﺐ‬

‫ﺇﻧﺨﻔﺎﺽ ﻓﻲ ﻧﺴـــﺒﺔ ﺍﻟﺮﺑﺢ ﺑﺴـــﺒﺐ ﺇﺭﺗﻔـــﺎﻉ ﺗﻜﺎﻟﻴﻒ‬

‫ﺧﺪﻣـــﺎﺕ ﺍﻟﺘﻐﻠﻴـــﻒ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺪﺧﻞ ﺑﺎﻟﺪﺭﺟﺔ ﺍﻷﺳـــﺎﺱ‬

‫ﻓﻲ ﺻﻨﺎﻋﺎﺕ ﺍﻷﻏﺬﻳﺔ ﻭﺍﻟﻤﻮﺍﺩ ﺍﻹﺳﺘﻬﻼﻛﻴﺔ‪ ،‬ﻣﺪﻓﻮﻉ‬ ‫ﺑﺎﻟﺤﺎﺟـــﺔ ّ‬ ‫ﺍﻟﻤﻠﺤﺔ ﺍﻟﻴﻬﺎ‪ .‬ﻓﺼﻨﺎﻋـــﺔ ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﻌﺎﻟﻤﻴﺔ‬

‫ﺍﻹﺳـــﺘﻬﻼﻛﻴﺔ ﺍﻟﻤﺘﻨﻮﻋﺔ ﻭﻏﻴـــﺮ ﺍﻟﻀﺮﻭﺭﻳﺔ‪ .‬ﻓﻴﻤﻜﻦ‬

‫ﻭﺭﻓـــﻊ ﺍﻟﻜﻔـــﺎﺀﺓ ﺃﻛﺜﺮ ﺿﺮﻭﺭﺓ ﻓﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺬﻱ ﺃﺛﺒﺖ‬

‫ﺗﺨـــﺪﻡ ﻧﻄـــﺎﻕ ﻭﺍﺳـــﻊ ﻣـــﻦ ﺍﻟﻤﺼﻨ ّﻌﻴـــﻦ ﻭﺑﻀﻤﻨﻬﻢ‬

‫ﻟﻠﻤـــﻮﺍﺩ ﺍﻟﻘﻠﻴﻠﺔ ﺍﻟﺘﻜﻠﻔﺔ ﻛﺎﻟﻤﻨﺘﺠـــﺎﺕ ﺫﺍﺕ ﺍﻟﻌﻼﻣﺎﺕ‬ ‫ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﺨﺎﺻﺔ‪ ،‬ﺃﻥ ﺗُﺴﻬﻢ ﻓﻲ ﺭﻓﻊ ﻧﺴﺒﺔ ﺍﻟﻤﺒﻴﻌﺎﺕ‬

‫ﻓﻴـــﻪ ﺃﻧﻬﺎ ُﻋﻨﺼـــﺮ ﻓ ّﻌﺎﻝ ﻓـــﻲ ﺍﻟﺘﺄﻛﻴﺪ ﻋﻠﻰ ﺗﻨﺎﻓﺴـــﻴﺔ‬ ‫ﻭﺩﻳﻤﻮﻣﺔ ﺍﻷﻋﻤﺎﻝ ﺿﻤﻦ ﻓﺘﺮﺍﺕ ﺍﻹﻧﺘﻌﺎﺵ ﻭﺍﻟﺘﺒﺎﻃﺆ‬

‫ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﺗﺒﻘﻰ ﻓﻴﻪ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻷﺳﺎﺳﻴﺔ ﻋﻠﻰ‬

‫ﺍﻹﻗﺘﺼﺎﺩﻱ‪ .‬ﻭﻗﺪ ﺃﺳـــﻬﻤﺖ ﺗﺄﺛﻴـــﺮﺍﺕ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ‬

‫ﻋﺎﻣـــﻞ ﺍﻟﺘﻤﻴﺰ ﻋﻠﻰ ﻣﻨﺘﺞ ﻣﺎ ﻳﻌـــﺪ ﺃﻣﺮﴽ ﻻ ﺟﺪﺍﻝ ﻓﻴﻪ‪.‬‬

‫ﺭﻓﻮﻑ ﺍﻷﺳـــﻮﺍﻕ ﺩﻭﻥ ﺣﺮﺍﻙ‪ .‬ﻭُﻳﻈﻬﺮ ﺳـــﻮﻕ ﺍﻟﻤﻮﺍﺩ‬

‫ﺍﻟﻌﺎﻟﻤﻴﺔ ﻋﻠﻰ ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﻤﺨﺘﻠﻔﺔ ﻓﻲ ﺩﻓﻊ ﺍﻟﺸﺮﻛﺎﺕ‬

‫ﺍﻟﺪﻭﺭ ﺍﻟﺬﻱ ﺗﻠﻌﺒﻪ ﻓﻲ ﺧﺎﺭﻃﺔ ﺍﻟﺘﺴـــﻮﻳﻖ‪ .‬ﻭﺑﺤﺴـــﺐ‬

‫ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺷـــﺮﺍﺀ ﻭﺟﺒﺎﺕ ﻋﺸﺎﺀ ﺟﺎﻫﺰﺓ ﺇﺭﺗﻔﺎﻋﴼ ﻓﻲ‬ ‫ﻭﻗـــﺖ ﻳﺨ ّﻔﺾ ﻓﻴﻪ ﺍﻟﻤﺴـــﺘﻬﻠﻜﻮﻥ ﺍﻟﻤﺼﺎﺭﻳﻒ ﺍﻟﺘﻲ‬

‫ﻭﺗﺤﺴـــﻴﻦ ﺟﻮﺩﺓ ﺍﻟﻤﻨﺘـــﺞ‪ ،‬ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟﻰ ﺗﺨﻔﻴﺾ‬

‫ﺳﻮﻳﺴـــﺮﺍ‪ ،‬ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ”ﺃﺩﻭﺑﻲ“ ﻭ“ﺃﺳﻜﻮ ﺁﺭﺗﻮﻭﺭﻙ“‪،‬‬

‫ﻳﺪﻓﻌﻮﻧﻬﺎ ﻋﻠﻰ ﺗﻨﺎﻭﻝ ﺍﻟﻄﻌـــﺎﻡ ﺧﺎﺭﺝ ﺍﻟﻤﻨﺰﻝ‪ .‬ﺇﺿﺎﻓﺔ‬

‫ﺗﻜﺎﻟﻴﻒ ﺍﻹﻧﺘﺎﺝ‪.‬‬

‫ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺍﻟﺮﺍﺋﺪﺓ ﻓـــﻲ ﺗﻮﺭﻳﺪ ﺣﻠﻮﻝ‬ ‫ﺍﻟﺘﻐﻠﻴـــﻒ ﺍﻟﻤﺒﺘﻜﺮﺓ‪ ،‬ﻓﻘﺪ ﺃﺗﻴﺤـــﺖ ﻟﻤﺎﻟﻜﻲ ﺍﻟﻌﻼﻣﺎﺕ‬

‫ﻟﺬﻟـــﻚ‪ُ ،‬ﻳﻤﻜﻦ ﻷﺣﺪﺍﺙ ﻏﻴﺮ ﻣﺘﻮﻗﻌﺔ ﺃﻥ ﺗﺴـــﻬﻢ ﻓﻲ‬

‫ﻭﺳـــﻨﻘﻮﻡ ﻓﻲ ﺍﻟﺘﻘﺮﻳـــﺮ ﺍﻟﺘﺎﻟﻲ ﺑﺘﺴـــﻠﻴﻂ ﺍﻟﻀﻮﺀ ﻋﻠﻰ‬

‫ﺗﺮﻓـــﻊ ﺍﻟﻄﻠـــﺐ ﻋﻠـــﻰ ﻣﻨﺘﺞ ﻣـــﺎ‪ ،‬ﻭﻛﻤﺜـــﺎﻝ ﻋﻠﻰ ﺫﻟﻚ‬

‫ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﺍﻟﻴﻮﻡ ﺇﻣﻜﺎﻧﺎﺕ ﺃﻛﺜﺮ ﻣـــﻦ ﺃﻱ ﻭﻗﺖ ﻣﻀﻰ‬

‫ﺷـــﺮﻛﺎﺕ ﺗﻐﻠﻴـــﻒ ﺍﻷﺩﻭﻳـــﺔ ﺍﻟﺘـــﻲ ﺗﺒﺬﻝ ﻣﺎ ﺑﻮﺳـــﻌﻬﺎ‬

‫ﻣﻦ ﺷﺄﻧﻬﺎ ﺃﻥ ﺗﺴﺎﻋﺪﻫﻢ ﻓﻲ ﺇﺩﺍﺭﺓ ﻣﺆﺳﺴﺎﺕ ﺍﻟﺘﻐﻠﻴﻒ‬

‫ﻟﻤﻮﺍﺟﻬﺔ ﺗﻔﺸﻲ ﻣﺮﺽ ”ﺇﻧﻔﻠﻮﻧﺰﺍ ﺍﻟﺨﻨﺎﺯﻳﺮ“‪.‬‬

‫ﺍﻷﻭﺳﻂ‪ ،‬ﻭﺍﻟﺘﻌ ّﺮﻑ ﻋﻠﻰ ﺍﻟﻮﺟﻬﺔ ﺍﻟﻤﺴﺘﻘﺒﻠﻴﺔ ﻟﻬﺎ ﻣﻦ‬

‫ﺧـــﻼﻝ ﺍﻟﺤﺪﻳﺚ ﺍﻟﻰ ﺑﻌﺾ ﺃﺑـــﺮﺯ ﺍﻟﻼﻋﺒﻴﻦ ﻓﻲ ﻫﺬﻩ‬

‫ﺍﻵﺧـــﺬﺓ ﺑﺎﻟﺘﻌﻘﻴﺪ‪ .‬ﻭﻓـــﻲ ﺍﻟﻮﻗﺖ ﺍﻟـــﺬﻱ ﺗﺘﺼﺎﻋﺪ ﻓﻴﻪ‬

‫ﻭﺍﻟﺴـــﺆﺍﻝ ﺍﻟـــﺬﻱ ﻳﻄﺮﺡ ﻧﻔﺴـــﻪ ﻫﻨﺎ‪ :‬ﻣﺎ ﻫـــﻮ ﺗﺄﺛﻴﺮ ﻣﺎ‬

‫ﺍﻟﺼﻨﺎﻋﺔ‪.‬‬

‫ﻣﺼﻨ ّﻌـــﻲ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﻐﺬﺍﺋﻴـــﺔ ﻭﺍﻟﻤﺸـــﺮﻭﺑﺎﺕ ﻭﺍﻷﺩﻭﻳﺔ‬ ‫ﻭﺍﻟﻤﻮﺍﺩ ﺍﻟﻜﻴﻤﻴﺎﻭﻳﺔ‪ ،‬ﻭﺗﻌﺘﺒﺮ ﻗﺪﺭﺓ ﺍﻟﺘﻐﻠﻴﻒ ﻋﻠﻰ ﺇﺿﻔﺎﺀ‬

‫ﻛﻤﺎﻳﻌﺘﻘﺪﺑﺄﻥﺃﻫﻤﻴﺔﺻﻨﺎﻋﺔﺍﻟﺘﻐﻠﻴﻒﺳﺘﺮﺗﻔﻊﺑﻔﻀﻞ‬ ‫ﺇﺣﺼﺎﺀ ﺃﺟـــﺮﺍﻩ ﻣﺆﺧﺮﴽ ﻣﻌﻬﺪ ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﻌﺎﻟﻤﻲ‪ ،‬ﻭﻣﻘﺮﻩ‬

‫ﻋﻠـــﻰ ﺍﻟﺘﻐﻠﻴـــﻒ ﻻﺳـــﻴﻤﺎ ﻓﻴﻤـــﺎ ﻳﺘﻌﻠـــﻖ ﺑﺎﻟﻤﻨﺘﺠﺎﺕ‬

‫ﺍﻟﻤـــﻮﺍﺩ ﺍﻹﺳـــﺘﻬﻼﻛﻴﺔ ﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻡ ﻓـــﻲ ﺻﻨﺎﻋﺔ‬

‫ﺍﻟﻤﺠﻤﺪﺓ ﻋﻼﻣﺎﺕ ﻣﻦ ﺍﻹﻧﺘﻌﺎﺵ‪ ،‬ﻭﻗﺪ ﻳﺸﻬﺪ‬ ‫ﺍﻟﻐﺬﺍﺋﻴﺔ‬ ‫ّ‬

‫ﺍﻟﺘﻐﻠﻴـــﻒ‪ ،‬ﻭﺑﺎﺕ ﺍﻟﺘﺮﻭﻳﺞ ﻟﺘﺤﺴـــﻴﻦ ﻋﻤﻠﻴﺎﺕ ﺍﻹﻧﺘﺎﺝ‬

‫ﺍﻟﻌﺎﻟﻤﻴﺔ ﻋﻠﻰ ﺗﻘﻮﻳﺔ ﻣﺮﺍﻛﺰﻫﺎ ﻓﻲ ﺍﻟﺴﻮﻕ‪ ،‬ﻣﻦ ﺧﻼﻝ‬ ‫ﺇﻋﺘﻤـــﺎﺩ ﺗﺪﺍﺑﻴـــﺮ ﻣﻦ ﺷـــﺄﻧﻬﺎ ﺭﻓﻊ ﺍﻟﻜﻔـــﺎﺀﺓ ﺍﻹﻧﺘﺎﺟﻴﺔ‪،‬‬

‫ﺍﻟﺘﻮﺟﻬﺎﺕ ﺍﻟﻤﺘﺒﻌﺔ ﻓﻲ ﺻﻨﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﺍﻟﺸـــﺮﻕ‬

‫ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ‬

‫ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﻤﺮﻥ ﺳﻴﺤﺼﻞ ﻋﻠﻰ ﺣﺼﺔ‬ ‫ﺍﻟﺴﻮﻕ ﺍﻷﻛﺒﺮ‬ ‫ﺍﻟﺸﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬ ‫ﺗﺘﺨﺼﺺ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‪،‬‬

‫ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ‬

‫ﺍﻟﺘﻲ ﺗﺄﺳﺴـــﺖ ﻓـــﻲ ﺟﺪﺓ ﻓـــﻲ ﻋـــﺎﻡ ‪ ،١٩٦٣‬ﺑﺈﻧﺘﺎﺝ‬

‫ﺍﻟﻤﺴﺎﺣﺔ‬

‫‪ ٢,١٤٩,٦٩٠ :‬ﻛﻢ‪٢‬‬

‫ﺍﻟﺼﺤـــﻒ ﺍﻟﻴﻮﻣﻴﺔ ﺍﻟﻰ ﺟﺎﻧﺐ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻨﺸـــﺮﺍﺕ‬

‫ﺍﻟﺴﻜﺎﻥ‬

‫‪) ٢٨,٦٨٦,٦٣٣ :‬ﺑﻀﻤﻨﻬﻢ ‪ ٥,٥٧٦,٠٧٦‬ﻏﻴﺮ ﺳﻌﻮﺩﻳﻴﻦ( )ﺗﻘﺪﻳﺮ ﻳﻮﻟﻴﻮ ‪(٢٠٠٩‬‬

‫ﻭﺍﻟﻤﺠـــﻼﺕ ﺍﻟﺘﻲ ﺗﺴـــﺘﻬﺪﻑ ﻗﻄﺎﻋﺎﺕ ﻭﺍﺳـــﻌﺔ ﻓﻲ‬ ‫ﺍﻟﻌﺎﻟـــﻢ ﺍﻟﻌﺮﺑـــﻲ‪ ،‬ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟـــﻰ ﺧﺪﻣـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﻃﺒﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ‪.‬‬ ‫ﻳﻘﻮﻝ ﺳـــﻌﺪ ﺑﻦ ﺭﺍﺷﺪ ﺍﻟﺪﻭﺳﺮﻱ‪ ،‬ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‬ ‫ﻟﻠﺸـــﺮﻛﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻠﻴـــﻒ‪” :‬ﺗﺤﺘﻞ‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ )ﺗﻌﺎﺩﻝ ﺍﻟﻘﺪﺭﺓ ﺍﻟﺸﺮﺍﺋﻴﺔ(‪:‬‬ ‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ ‪ -‬ﻟﻠﻔﺮﺩ‬

‫‪ ٥٨٢,٨‬ﻣﻠﻴﺎﺭ ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫‪ ٢٠,٧٠٠ :‬ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ – ﻣﺆﺷﺮ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻟﺤﻘﻴﻘﻴﺔ ‪:‬‬

‫‪) ٪٤,٢‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻘﻮﺓ ﺍﻟﻌﺎﻣﻠﺔ‬

‫‪ ٦,٧٤ :‬ﻣﻠﻴﻮﻥ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﻣﺆﺷﺮ ﺗﻨﻤﻴﺔ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺼﻨﺎﻋﻲ‬

‫‪) ٪٤,٥ :‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻹﻧﺘﺎﺝ ﺍﻟﻨﻔﻄﻲ‬

‫‪ ٩,٢ :‬ﻣﻠﻴﻮﻥ ﺑﺮﻣﻴﻞ ﻓﻲ ﺍﻟﻴﻮﻡ ﺍﻟﻮﺍﺣﺪ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺻﻨﺎﻋﺔ ﺗﻐﻠﻴﻒ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻐﺬﺍﺋﻴﺔ ﻭﺍﻟﻤﺸﺮﻭﺑﺎﺕ ﻣﺎ ﻳﺰﻳﺪ‬ ‫ﻋـــﻦ ﺍﻟـ ‪ ٪٦٠‬ﻣﻦ ﺳـــﻮﻕ ﺍﻟﺘﻐﻠﻴﻒ ﻓـــﻲ ﻣﻨﻄﻘﺔ ﺩﻭﻝ‬

‫ﻋﺎﻣﻞ ﺍﻟﺘﺴـــﻮﻳﻖ ﺍﻟﺮﺋﻴﺴـــﻲ ﻭﺍﻟﻤﺴـــﺘﺨﺪﻡ ﻓـــﻲ ﺑﻨﺎﺀ‬

‫ﺍﻷﺧﺮﻯ ﺿﻤﻦ ﻣﻨﻄﻘﺔ ﺍﻟﺨﻠﻴﺞ‪ ،‬ﻣﺸﻴﺮﴽ ﺍﻟﻰ ﺃﻥ ﺷﺮﻛﺘﻪ‬

‫ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ‪ ،‬ﻭﺧﺎﺻﺔ ﻓﻲ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‪،‬‬

‫ﺍﻟﻌﻼﻣـــﺔ ﺍﻟﺘﺠﺎﺭﻳـــﺔ‪ ،‬ﻭﺑـــﺎﺕ ﺇﻧﺘـــﺎﺝ ﻣﻨﺘﺠـــﺎﺕ ﺫﺍﺕ‬

‫ﺗﻨﻈـــﺮ ﻓﻲ ﺍﻟﻘﻴﺎﻡ ﺑﺈﺳـــﺘﺜﻤﺎﺭﺍﺕ ﺟﺪﻳـــﺪﺓ ﺿﻤﻦ ﻣﻮﺍﻗﻊ‬

‫ﻓـــﻲ ﺣﻴﻦ ﺗﻌـــﻮﺩ ﺍﻟﻨﺴـــﺒﺔ ﺍﻟﻤﺘﺒﻘﻴﺔ ﺍﻟـــﻰ ﺍﻟﻤﻨﺘﺠﺎﺕ‬

‫ﻣﻮﺍﺻﻔﺎﺕ ﺻﺤﻴﺔ ﺃﻛﺜﺮ ﺷـــﻴﻮﻋﴼ‪ .‬ﻓﻔﻲ ﻗﻄﺎﻉ ﺗﻐﻠﻴﻒ‬

‫ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﻓﻲ ﻋﻤﻮﻡ ﺍﻟﻤﻨﻄﻘﺔ ﻭﻣـــﺎ ﻭﺭﺍﺀﻫﺎ‪ ،‬ﻭﻣﻨﻬﺎ‬

‫ﺍﻟﻤﻨﺰﻟﻴـــﺔ ﻭﺍﻟﻌﻨﺎﻳﺔ ﺍﻟﺸـــﺨﺼﻴﺔ‪ .‬ﻭﻓﻲ ﺳـــﻌﻴﻪ ﻟﻠﺤﺎﻕ‬

‫ﺍﻷﻏﺬﻳﺔ‪ ،‬ﺗﺘﻮﻓﺮ ﻋﻠﻰ ﺃﺩﺭﺍﺝ ﺍﻷﺳﻮﺍﻕ ﻣﺨﺘﻠﻒ ﺍﻟﻌﻠﺐ‬

‫ﺇﻋﺘﻤـــﺎﺩ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻓـــﻲ ﺗﻨﻔﻴﺬ ﻣﻬﺎﻡ‬

‫ﺑﺎﻟﺮﻛﺐ ﺍﻟﻌﺎﻟﻤﻲ‪ ،‬ﻳﺸﻬﺪ ﺳﻮﻕ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﺃﻳﻀﴼ‬

‫ﺍﻟﻤﻌﻘﻤﺔ ﻭﻓﻘﴼ ﻟﻺﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺘﻲ‬ ‫ﺍﻟﻤﻌﻘﻤﺔ ﻭﻏﻴﺮ‬ ‫ّ‬ ‫ّ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺫﺍﺕ ﺍﻟﻜﻤﻴﺎﺕ ﺍﻟﻘﻠﻴﻠﺔ ﺃﻭ ﺑﺤﺴﺐ ﺍﻟﻄﻠﺐ‪.‬‬

‫ﺗﻮﺟﻬﴼ ﻧﺤـــﻮ ﺇﻋﺘﻤﺎﺩ ﺍﻟﺒﻼﺳـــﺘﻴﻚ ﻛﻤـــﺎﺩﺓ ﺃﻭﻟﻴﺔ ﻓﻲ‬ ‫ﺻﻨﺎﻋـــﺔ ﺍﻟﺘﻐﻠﻴﻒ ﺑﺪ ً‬ ‫ﻻ ﻣﻦ ﺍﻟﻤﻌـــﺪﻥ ﻭﺍﻟﺰﺟﺎﺝ‪ ،‬ﻭﺛﻤﺔ‬

‫ﺗﺘﺒﻌﻬﺎ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺼﻨ ّﻌﺔ ﻟﻬﺬﻩ ﺍﻟﻤﻮﺍﺩ‪ ،‬ﺣﻴﺚ ﺗﺘﺒﻊ‬

‫ﻃﺮﻳﻘﺔ ﺗﺼﻤﻴﻢ ﻭﺯﺧﺮﻓﺔ ﺍﻷﺳـــﻄﺢ ﺑﻄﺮﻳﻘﺔ ﻣﺸﺎﺑﻬﺔ‬

‫ﻃﻠـــﺐ ﻋﻠﻰ ﺍﻟﺘﻐﻠﻴـــﻒ ﺍﻟﻤـــﺮﻥ ﺍﻟﻰ ﺟﺎﻧـــﺐ ﺍﻟﺘﻐﻠﻴﻒ‬

‫ﻟﻤـــﺎ ﻫﻮ ﻣﺘﺒﻊ ﻓﻲ ﺃﻭﺭﻭﺑـــﺎ ﺃﻭ ﻓﻲ ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ‪.‬‬

‫ﺭﻗﻌـــﺔ ﺃﻋﻤﺎﻟﻬﺎ ﻧﺤﻮ ﺍﻷﻓﻀﻞ ﺿﻤـــﻦ ﻗﻄﺎﻉ ﺻﻨﺎﻋﺔ‬

‫ﺍﻟﺼﻠـــﺐ‪ .‬ﻭﺿﻤـــﻦ ﻗﻄـــﺎﻉ ﺍﻟﺘﻐﻠﻴـــﻒ ﺍﻟﻤـــﺮﻥ‪ ،‬ﺑﺪﺃﺕ‬

‫ﻭﻳﻠﻌـــﺐ ﺍﻟﺘﻐﻠﻴـــﻒ ﺍﻟﻴـــﻮﻡ ﺩﻭﺭﴽ ﺃﻛﺒـــﺮ ﻓـــﻲ ﻗﻄﺎﻋـــﻲ‬

‫ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﻤﺮﻧﺔ ﺑﺤﻠﻮﻝ ﻋﺎﻡ ‪ ،٢٠١٤‬ﻭﺳـــﻨﻌﻤﻞ ﻋﻠﻰ‬

‫ﺳﻴﻄﺮﺓ ﺍﻟﺒﻮﻟﻲ ﺇﺛﻴﻠﻴﻦ ﺑﺎﻹﻧﺤﺴﺎﺭ ﻳﻘﺎﺑﻠﻬﺎ ﺇﺭﺗﻔﺎﻉ ﻓﻲ‬

‫ﺍﻷﻏﺬﻳـــﺔ ﺍﻟﻤﺠﻤـــﺪﺓ ﻭﺍﻟﻘﺎﺑﻠﺔ ﻟﻠﺘﺴـــﺨﻴﻦ ﻓﻲ ﺃﻓﺮﺍﻥ‬

‫ﺗﺤﻘﻴـــﻖ ﺫﻟـــﻚ ﻣﻦ ﺧـــﻼﻝ ﺭﻓـــﺪ ﻋﻤﻼﺋﻨـــﺎ ﺍﻷﻋﺰﺍﺀ‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﺒﻮﻟﻴﺒﺮﻭﺑﻠﻴﻦ“‪.‬‬

‫ّ‬ ‫ﻣﺤﻀﺮﺓ‬ ‫ﺍﻟﻤﺎﻳﻜﺮﻭﻭﻳﻒ‪ ،‬ﻭﺑﺎﺕ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﻭﺟﺒﺔ‬

‫ﺑﺘﺸـــﻜﻴﻠﺔ ﻣﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻭﺍﻟﺨﺪﻣـــﺎﺕ ﺫﺍﺕ ﺍﻟﺠﻮﺩﺓ‬

‫ﻭﻳﻀﻴﻒ‪” :‬ﺑﻌﻴـــﺪﴽ ﻋﻦ ﻋﻤﻠﻴﺎﺕ ﺍﻟﺤﻔـــﻆ ﻭﺍﻟﺤﻤﺎﻳﺔ‪،‬‬

‫ﻣـــﻦ ﺍﻟﺘﻮﺟـــﺎﺕ ﺍﻟﺤﺎﻟﻴـــﺔ ﺍﻟﺘـــﻲ ﺗﺸـــﻬﺪﻫﺎ ﺍﻟﻤﻨﻄﻘﺔ‬

‫ﺍﻟﻌﺎﻟﻴـــﺔ‪ .‬ﻳﻜﻤﻦ ﻫﺪﻓﻨﺎ ﺑﺘﻄﻮﻳـــﺮ ﺍﻟﻘﺪﺭﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪/‬‬

‫ﻓـــﺈﻥ ﻗـــﻮﺓ ﺻﻨﺎﻋـــﺔ ﺍﻟﺘﻐﻠﻴـــﻒ ﺍﻟﻤﺘﻤﺜﻠﺔ ﺑﺈﺳـــﺘﺨﺪﺍﻡ‬

‫ﻻﺳﻴﻤﺎ ﻓﻲ ﻇﻞ ﺍﻟﻈﺮﻭﻑ ﺍﻟﻤﻌﻴﺸﻴﺔ ﺍﻟﺤﺎﻟﻴﺔ“‪.‬‬

‫ﺍﻟﺘﺤﻮﻳﻠﻴـــﺔ ﺫﺍﺕ ﺍﻟﻤﺪﻳـــﺎﺕ ﺍﻟﻘﺼﻴـــﺮﺓ ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ‬

‫ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﻤﺘﻮﻓـــﺮﺓ ﻛﺎﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺒﺼـــﻢ ﺍﻟﻐﺎﺋـــﺮ‬

‫ﻭﻳﺆﻛﺪ ﺳـــﻌﺪ ﻋﻠﻰ ﺃﻥ ﺗﺄﺛﻴﺮ ﺍﻟﺘﺒﺎﻃﺆ ﺍﻹﻗﺘﺼﺎﺩﻱ ﻋﻠﻰ‬

‫ﻭﺍﻟﻜﺒﻴﺮﺓ‪ ،‬ﻭﺫﻟﻚ ﻷﻥ ﻛﻞ ﻣﺠﺎﻝ ﻣﻦ ﻫﺬﻩ ﺍﻟﻤﺠﺎﻻﺕ‬

‫ﻭﺍﻟﺘﻌﺪﻳـــﻦ ﻭﺍﻟﻄﻼﺀ ﻭﺍﻟﺒﺼﻢ ﺍﻟﺒـــﺎﺭﺯ‪ ،‬ﺃﺻﺒﺤﺖ ﺍﻟﻴﻮﻡ‬

‫ﺳـــﻮﻕ ﺍﻟﻤﻤﻠﻜﺔ ﻛﺎﻥ ﺧﻔﻴـــﻒ ﺍﻟﻮﻃﺄﺓ ﻣﻘﺎﺭﻧـــﺔ ﺑﺎﻟﺪﻭﻝ‬

‫ﻳﻨﻔﺮﺩ ﺑﻨﻮﻉ ﺧﺎﺹ ﻣﻦ ﺍﻟﻄﻠﺐ ﻭﻧﺴﺐ ﺍﻟﺮﺑﺢ“‪.‬‬

‫ﺍﻟﺪﻛﺘـــﻮﺭ ﺳـــﻌﺪ ﺑﻦ ﺭﺍﺷـــﺪ ﺍﻟﺪﻭﺳـــﺮﻱ‪،‬‬ ‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻠﺸـــﺮﻛﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‬ ‫ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫ﻭﻳﻘـــﻮﻝ‪” :‬ﺗﺘﻠﺨـــﺺ ﺃﻫـــﺪﺍﻑ ﻭﺭﺅﻳﺔ ﻭﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ‬ ‫ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﺗﻮﺳﻴﻊ‬

‫‪ME Printer June 2009‬‬

‫‪54‬‬

‫ﺍﻟﻤﻠﻒ‬

‫ﻃﺒﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ‬

‫ﻫﻞ ﺗﻌﺪ ﻃﺒﺎﻋـﺔ‬ ‫ﺍﻟﺘﻐﻠﻴـﻒ ِﺭﻫﺎﻧﴼ ﺁﻣﻨﴼ؟‬

‫‪ME Printer June 2009‬‬

‫ﻣﺠﻠـــﺔ ‪ ME Printer‬ﺗُﻠﻘﻲ ﻧﻈﺮﺓ ﻋﻠﻰ ﺍﻟﻄﺮﻳﻖ ﺍﻟﺬﻱ‬ ‫ﺗﺴﻠﻜﻪ ﺻﻨﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﺪﻳﻨﺎﻣﻴﻜﻴﺔ‬

‫‪55‬‬

‫ﺩﺑـﻲ‪” :‬ﺃﺗﺶ ﺑﻲ“ ﻭ“ﻣﺎﻏﻨﻮﻡ ﻓﻮﺗﻮﺱ“ ّ‬ ‫ﺗﻨﻈﻤﺎﻥ ﻭﺭﺷﺔ ﻋﻤﻞ ﻣﺘﻨﻘﻠﺔ ﻋﻦ‬ ‫ﺍﻟﺘﺼﻮﻳﺮﻭﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺃﺷﻬﺮ ﺍﻟﻤﺼﻮﺭﻳﻦ ﺍﻟﻔﻮﺗﻮﻏﺮﺍﻓﻴﻴﻦ ﻳﺘﺸﺎﻃﺮﻭﻥ ﺧﺒﺮﺍﺗﻬﻢ ﻓﻲ ﺣﺪﺙ ﺃﻗﻴﻢ ﺑﻤﺪﻳﻨﺔ ﺍﻟﺠﻤﻴﺮﺍ ﻳﻮﻡ ﺍﻟـ‬ ‫‪ ٢٠‬ﻣﻦ ﻣﺎﻳﻮ‬ ‫ﺃﻗﺎﻣـــﺖ ﺷـــﺮﻛﺔ ﺃﺗﺶ ﺑـــﻲ‪ ،‬ﺑﺎﻟﺘﻌـــﺎﻭﻥ ﻣـــﻊ ”ﻣﺎﻏﻨﻮﻡ‬ ‫ﻓﻮﺗﻮﺱ“‪ ،‬ﺇﺣﺪﻯ ﺃﻗﺪﻡ ﻭﺃﺷﻬﺮ ﻭﻛﺎﻻﺕ ﺍﻟﺘﺼﻮﻳﺮ ﻓﻲ‬ ‫ﺍﻟﻌﺎﻟﻢ‪ ،‬ﻭﺭﺷﺔ ﻋﻤﻞ ﻣﺘﻨﻘﻠﺔ ﻋﻦ ﺍﻟﺘﺼﻮﻳﺮ ﻭﺍﻟﻄﺒﺎﻋﺔ‪.‬‬ ‫ﻭﻳﻬﺪﻑ ﺍﻟﺤﺪﺙ ﺍﻟﺬﻱ ﺃﻗﻴﻢ ﻓﻲ ﻓﻨﺪﻕ ﻣﻴﻨﺎﺀ ﺍﻟﺴﻼﻡ‬ ‫ﺑﺪﻳﻨـــﺔ ﺍﻟﺠﻤﻴـــﺮﺍ ﻳـــﻮﻡ ﺍﻟـ ‪ ٢٠‬ﻣـــﻦ ﻣﺎﻳـــﻮ ‪ ،٢٠٠٩‬ﺍﻟﻰ‬ ‫ﺗﻮﻓﻴـــﺮ ﻓﺮﺻﺔ ﻓﺮﻳﺪﺓ ﻟﻌﺸـــﺎﻕ ﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﻔﻮﺗﻮﻏﺮﺍﻓﻲ‬ ‫ﻟﻺﺳﺘﻤﺎﻉ ﻣﺒﺎﺷـــﺮﺓ ﺍﻟﻰ ﺗﺠﺎﺭﺏ ﻣﺤﺘﺮﻓﻲ ﺍﻟﺼﻨﺎﻋﺔ‬ ‫ﻭﺑﻌﺾ ﺃﻓﻀﻞ ﺍﻟﻤﺼﻮﺭﻳﻦ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‪.‬‬ ‫ﻭﺗﻨﺎﻭﻟـــﺖ ﻭﺭﺵ ﺍﻟﻌﻤـــﻞ ﻋـــﺪﺓ ﻣﻮﺿﻮﻋـــﺎﺕ ﻋـــﻦ‬

‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ‪:‬‬

‫ﺍﻟﺘﺼﻮﻳـــﺮ ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﻛﺎﻟﻜﻔـــﺎﺀﺓ ﻭﺇﺩﺍﺭﺓ ﺍﻷﻟـــﻮﺍﻥ‪،‬‬

‫ﺟﻮﺭﺝ ﺳﻤﻌﺎﻥ )ﺃﺗﺶ ﺑﻲ( ﻭﻣﺎﺭﻙ ﺑﺎﻭﺭ‬

‫ﻭﺍﻟﻤﻌﺎﻳﺮﺓ ﻭﺍﻷﺭﺷﻔﺔ ﺍﻟﺴﻬﻠﺔ‪ ،‬ﻭﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﻔﻮﺗﻮﻏﺮﺍﻓﻲ‬

‫)ﻣﺎﻏﻨﻮﻡ ﻓﻮﺗﻮﺱ(‪ ،‬ﻳﻘﻔﺎﻥ ﻣﻊ ﺇﺣﺪﻯ‬

‫ﺑﺎﻷﺑﻴﺾ ﻭﺍﻷﺳـــﻮﺩ‪ ،‬ﻭﺗﻀﻤﻨﺖ ﻗﺎﺋﻤـــﺔ ﺍﻟﻤﺘﺤﺪﺛﻴﻦ‬

‫ﻃﺎﺑﻌﺎﺕ ﺃﺗﺶ ﺑﻲ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﻓﻴﻬﺎ ﻛﻞ ﻣﻦ ﻣﺎﺭﻙ ﺑﺎﻭﺭ ﻣﻦ ”ﻣﺎﻏﻨﻮﻡ ﻓﻮﺗﻮﺱ“ ﺍﻟﻰ‬

‫ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﺴـــﻖ ﺍﻟﻜﺒﻴﺮ ﻣﻦ ”ﺃﺗﺶ ﺑﻲ“‪،‬‬

‫ﺍﻷﻣـــﺮ ﻋﻠـــﻰ ﺻﻨﺎﻋـــﺔ ﺍﻟﺘﺼﻮﻳﺮ ﺃﻳﻀـــﴼ‪ .‬ﻳﻌﻜﺲ ﻫﺬﺍ‬

‫ﺟﺎﻧﺐ ﻣﻤﺜﻠﻴﻦ ﻋﻦ ﺷﺮﻛﺘﻲ ”ﺃﺩﻭﺑﻲ“ ﻭ“ﺃﻥ ﺁﻱ ﻛﻲ‬

‫ﻭﻛﺎﻧﺖ ﺍﻟﻨﺘﺎﺋﺞ ﺍﻟﺘﻲ ﺣﺼﻠﻨﺎ ﻋﻠﻴﻬﺎ ﺟﻴﺪﺓ‪ .‬ﻟﻘﺪ ﻃﻠﺒﺖ‬

‫ﺍﻟﺤـــﺪﺙ ﺗﻄﻮﺭﴽ ﻣﻬﻤﴼ ﻓﻲ ﺍﻟﻌﻼﻗـــﺔ ﺍﻟﺘﻲ ﺗﺠﻤﻊ ﺑﻴﻦ‬

‫ﺳﻮﻓﺘﻮﻳﺮ“‪.‬‬ ‫ّ‬ ‫ً‬ ‫ﻋﻠﻖ ﻣـــﺎﺭﻙ ﺑﺎﻭﺭ ﻋﻠﻰ ﺍﻟﺤﺪﺙ ﻗﺎﺋﻼ‪” :‬ﺇﻥ ﺍﻹﺭﺗﺒﺎﻁ‬ ‫ﻣﻜﻤ ً‬ ‫ﻼ‬ ‫ﺍﻟﺬﻱ ﻳﺠﻤﻊ ﺑﻴﻦ ”ﻣﺎﻏﻨﻮﻡ“ ﻭ“ﺃﺗﺶ ﺑﻲ“ ﻳﻌﺪ ّ‬

‫ﻣﻨﺎ ﺃﺗﺶ ﺑﻲ ﺃﻥ ﻧﻘﻮﻡ ﺑﺈﺟﺮﺍﺀ ﺍﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻹﺧﺘﺒﺎﺭﺍﺕ‬

‫ﺃﺗﺶ ﺑﻲ ﻭﺍﻟﻤﺼﻮﺭﻳﻦ ﺍﻟﻤﺤﺘﺮﻓﻴﻦ“‪.‬‬

‫ﻟﺮﺅﻳﺔ ﺍﻷﺧﻴﺮﺓ ﻓﻲ ﺍﻟﻘﻴﺎﻡ ﺑﺎﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻹﺳﺘﺜﻤﺎﺭﺍﺕ‬

‫ﺑﻄﺎﺑﻌﺎﺕ ﺍﻟﺼـــﻮﺭ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻭﻗﺪ ﺟ ّﺮﺑﻨﺎ ﻓﻲ ”ﻣﺎﻏﻨﻮﻡ“‬

‫ﻋﻠﻰ ﺑﻌﺾ ﻣﺎﻛﻴﻨﺎﺗﻬﺎ ﻭﺍﻹﺩﻻﺀ ﺑﺂﺭﺍﺋﻨﺎ ﺑﻬﺎ“‪.‬‬

‫ﻭﺗﻌﺪ ﺩﺑﻲ ﺁﺧﺮ ﻣﺤﻄﺔ ﻟﻠﺤﺪﺙ ﺍﻟﺬﻱ ﺃﻗﻴﻢ ﻓﻲ ﻣﺪﻥ‬

‫ﻣﻦ ﺟﻬﺘﻪ‪ ،‬ﻗﺎﻝ ﺟﻮﺭﺝ ﺳﻤﻌﺎﻥ‪ ،‬ﻣﺪﻳﺮ ﺃﻋﻤﺎﻝ ﻃﺎﺑﻌﺎﺕ‬

‫ﺃﺧـــﺮﻯ ﺣﻮﻝ ﺍﻟﻌﺎﻟﻢ ﻣﺜﻞ ﺳـــﺎﻧﺖ ﺑﻴﺘﺮﺳـــﺒﺮﻍ ﻭﺑﺎﺩﻥ‬

‫ﺍﻟﻨﺴﻖ ﺍﻟﻜﺒﻴﺮ ﻓﻲ ﺃﺗﺶ ﺑﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪” :‬ﺗﺘﻮﻕ‬

‫ﻭﻣﻴﻮﻧﺦ ﻭﺑﺎﺭﻳﺲ ﻭﺑﺮﺷﻠﻮﻧﻪ ﻭﺭﻭﺗﺮﺩﺍﻡ ﻭﻟﻨﺪﻥ‪.‬‬

‫ﺃﺗـــﺶ ﺑﻲ ﺍﻟـــﻰ ﺗﻘﺪﻳﻢ ﺣﻠﻮﻝ ﺟﺪﻳـــﺪﺓ‪ ،‬ﻭﻳﻨﻄﺒﻖ ﻫﺬﺍ‬

‫ﺍﻟﻌﺮﺍﻕ‪” :‬ﻣﻬﺮﺟـﺎﻥ ﺍﻟﺒﺮﻳــﺪ“ ﻳﺤﺘﻔﻲ ﺑﻴﻮﻡ ﺍﻟﺒﺮﻳـﺪ ﺍﻟﻌﺮﺍﻗـﻲ‬ ‫ﺇﻗﺎﻣﺔ ﻣﻌﺮﺽ ﻟﻬﻮﺍﺓ ﺟﻤﻊ ﺍﻟﻄﻮﺍﺑﻊ ﻫﻮ ﺍﻷﻭﻝ ﻣﻦ ﻧﻮﻋﻪ ﻣﻨﺬ ﺛﻼﺛﻴﻦ ﻋﺎﻣﴼ‬ ‫ﺃﻗﺎﻣـــﺖ ﺩﺍﺋﺮﺓ ﺍﻟﺒﺮﻳﺪ ﻭﺍﻟﺘﻮﻓﻴـــﺮ‪ ،‬ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺟﻤﻌﻴﺔ‬ ‫ﺍﻟﻄﻮﺍﺑـــﻊ ﻭﺍﻟﻤﺴـــﻜﻮﻛﺎﺕ ﺍﻟﻌﺮﺍﻗﻴﺔ‪ ،‬ﻣﻬﺮﺟـــﺎﻥ ﺍﻟﺒﺮﻳﺪ‬

‫ﺗﺠﺴـــﺪ ﻋﺒﺪ ﺍﻟﻜﺮﻳﻢ ﻗﺎﺳـــﻢ‬ ‫ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟـــﻰ ﻃﻮﺍﺑﻊ ّ‬ ‫ﻭﻫـــﻮ ﺃﻭﻝ ﺭﺋﻴـــﺲ ﻟﺠﻤﻬﻮﺭﻳﺔ ﺍﻟﻌـــﺮﺍﻕ ﺑﻌﺪ ﺍﻹﻃﺎﺣﺔ‬

‫ﺇﻧﻀﻤـــﺎﻡ ﺍﻟﻌﺮﺍﻕ ﺍﻟـــﻰ ﺇﺗﺤﺎﺩ ﺍﻟﺒﺮﻳـــﺪ ﺍﻟﻌﺎﻟﻤﻲ‪ ،‬ﻭﺫﻟﻚ‬ ‫ﻓـــﻲ ﺩﺍﺋﺮﺓ ﺍﻟﺒﺮﻳـــﺪ ﻭﺍﻹﺗﺼﺎﻻﺕ ﻓـــﻲ ﻣﻨﻄﻘﺔ ﺍﻟﻜﺮﺥ‬

‫ﺳـــﻴﻤﻮﻥ ﻳﻮﺳـــﻒ ﺳـــﻤﻌﺎﻥ ﺇﻥ ﺍﻟﻄﻮﺍﺑﻊ ﺍﻟﺘﻲ ﺗﺤﻤﻞ‬

‫ﺑﺒﻐﺪﺍﺩ‪.‬‬

‫ﺻﻮﺭ ﺻﺪﺍﻡ ﺣﺴـــﻴﻦ ﺧﻼﻝ ﻓﺘﺮﺓ ﺣﻜﻤﻪ ﻏﺎﺑﺖ ﻋﻦ‬

‫ﻭﺃﻗﻴـــﻢ ﻋﻠـــﻰ ﻫﺎﻣﺶ ﺍﻟﻤﻬﺮﺟـــﺎﻥ ﻣﻌﺮﺿـــﴼ ﻟﻠﻄﻮﺍﺑﻊ‬

‫ﺍﻟﻤﻌـــﺮﺽ ﺑﺴـــﺒﺐ ”ﺭﻓـــﺾ ﺍﻟﺠﻬﺔ ﺍﻟﻤﺸـــﺮﻓﺔ ﻟﻜﻦ‬

‫ﺍﻟﺬﻱ ﻳﻌـــﺪ ﺍﻷﻭﻝ ﻣﻦ ﻧﻮﻋﻪ ﻓﻲ ﺍﻟﻌﺮﺍﻕ ﻣﻨﺬ ﺛﻼﺛﻴﻦ‬

‫ﺍﻟﻤﺘﻌﺎﺭﻑ ﻋﻠﻴﻪ ﻓـــﻲ ﻛﻞ ﻣﻌﺎﺭﺽ ﺍﻟﻌﺎﻟﻢ ﺃﻥ ﺗﺘﻮﺍﺟﺪ‬ ‫ّ‬ ‫ﻟﺘﺸـــﻜﻞ‬ ‫ﻛﻞ ﺍﻻﻋﻤـــﺎﻝ ﺍﻟﺘﻲ ﺗـــﺆﺭﺥ ﻟﻔﺘﺮﺍﺕ ﻣﻌﻴﻨﺔ‬

‫ﻣﺎﻳﺠﻤﻌﻪ ﺍﻟﻬﻮﺍﺓ ﻣﻦ ﻃﻮﺍﺑﻊ ﻧﺎﺩﺭﺓ ﻭﻗﺪﻳﻤﺔ“‪.‬‬

‫ﺁﺩﻭﻟـــﻒ ﻫﺘﻠﺮ‪ ،‬ﺇﻻ ﺃﻥ ﺍﻟﻤﻌﺮﺽ ﺧـــﻼ ﻣﻦ ﺃﻱ ﻃﺎﺑﻊ‬

‫ﺫﺍﻛﺮﺓ ﻟﻸﺟﻴﺎﻝ“‪.‬‬

‫ﻭﺃﺷـــﺎﺭ ﺍﻟﻤﺴـــﺆﻭﻝ ﻓﻲ ﺩﺍﺋـــﺮﺓ ﺍﻟﺒﺮﻳﺪ ﻭﺍﺛـــﻖ ﻣﺤﻤﻮﺩ‬

‫ﻟﻠﺮﺋﻴﺲ ﺍﻟﻌﺮﺍﻗﻲ ﺍﻟﺴﺎﺑﻖ ﺻﺪﺍﻡ ﺣﺴﻴﻦ‪.‬‬

‫ﻭﻳﻀﻴﻒ ﺇﻥ ”ﺍﻟﻄﻮﺍﺑﻊ ﺍﻟﻤﻌﺮﻭﺿﺔ ﻳﻤﺘﻠﻜﻬﺎ ﻋﺪﺩ ﻣﻦ‬

‫ﻭﻛﺎﻧﺖ ﻣﻦ ﺃﺑـــﺮﺯ ﺍﻟﻨﻤﺎﺫﺝ ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﻓﻲ ﺍﻟﻤﻌﺮﺽ‬

‫ﺍﻟﻬـــﻮﺍﺓ ﻭﺍﻟﺘﺠﺎﺭ ﺍﻟﺬﻳـــﻦ ﻳﺒﻴﻌﻮﻧﻬﺎ ﻋـــﺎﺩﺓ ﻓﻲ ﻣﺰﺍﺩﺍﺕ‬

‫ﺗﻢ ﺗﻜﺮﻳـــﻢ ﺻﺎﺣﺐ ﺃﻓﻀﻞ ﺟﻨﺎﺡ ﻣﺸـــﺎﺭﻙ ﻓﻲ‬ ‫ﺍﻧـــﻪ ّ‬

‫ﺍﻟﻤﻌـــﺮﺽ ﺑﺠﺎﺋـــﺰﺓ ﺗﻘﺪﻳﺮﻳﺔ ﺇﺳـــﺘﻨﺎﺩﴽ ﺍﻟﻰ ﻣﺪﻟﻮﻻﺕ‬

‫ﺃﻗﺪﻡ ﻃﺎﺑﻊ ﻓﻲ ﺍﻟﻌﺎﻟﻢ ﻟﻠﺒﺮﻳﻄﺎﻧﻲ ﺭﻭﻧﺎﻟﺪ ﻫﻴﻞ ﺍﻟﺼﺎﺩﺭ‬

‫ﻟﻠﻤﺘﺎﺟـــﺮﺓ ﺑﻬﺎ“‪ ،‬ﻣﺸـــﻴﺮﴽ ﺍﻟﻰ ﺃﻥ ﺍﻟﻤﻌﺮﺽ ﻫﻮ ﺍﻷﻭﻝ‬

‫ﺗﻌﺒﻴﺮﻳﺔ ﻭﻣﻀﺎﻣﻴﻦ ﺗﺎﺭﻳﺨﻴﺔ ﻭﺛﻘﺎﻓﻴﺔ ﻭﺍﺟﺘﻤﺎﻋﻴﺔ‪.‬‬

‫ﻓﻲ ﻋﺎﻡ ‪ ،١٨٤٠‬ﻭﻃﻮﺍﺑﻊ ﺗﺤﻤﻞ ﺻﻮﺭ ﺍﻟﻤﻠﻚ ﻓﻴﺼﻞ‬

‫ﻣﻦ ﻧﻮﻋﻪ ﺑﻌﺪ ﻏﻴﺎﺏ ﺩﺍﻡ ﻷﻛﺜﺮ ﻣﻦ ﺛﻼﺛﻴﻦ ﻋﺎﻣﴼ‪.‬‬

‫ﺍﻷﻭﻝ )ﺣﻜـــﻢ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪ ،(١٩٣٣ - ١٩٢١‬ﻭﻃﺎﺑﻊ‬ ‫ﻳﻌﻮﺩ ﻟﻤﻨﺎﺳـــﺒﺔ ّ‬ ‫ﺗﺴـــﻠﻢ ﺍﻟﻤﻠﻚ ﻓﻴﺼﻞ ﺍﻟﺜﺎﻧﻲ )ﺣﻜﻢ‬

‫ﻣـــﻦ ﺟﻬﺘـــﻪ‪ ،‬ﻗﺎﻝ ﺟـــﻮﺍﺩ ﻛﺎﻇﻢ ﺭﺍﺿـــﻲ ﻋﻀﻮ ﺟﻤﻌﻴﺔ‬

‫ُﻳﺬﻛـــﺮ ﺃﻥ ﻣﻌـــﺮﺽ ﺍﻟﻄﻮﺍﺑـــﻊ ﻛﺎﻥ ﻳﻘﺎﻡ ﺳـــﺎﺑﻘﴼ ﻋﻠﻰ‬ ‫ﻫﺎﻣﺶ ﻣﻌﺮﺽ ﺑﻐﺪﺍﺩ ﺍﻟﺪﻭﻟﻲ ﻓﻲ ﺳـــﺒﻌﻴﻨﺎﺕ ﺍﻟﻘﺮﻥ‬

‫ﺍﻟﻄﻮﺍﺑﻊ ﺍﻟﻌﺮﺍﻗﻴﺔ‪”:‬ﺇﺷﺘﻤﻠﺖﻣﻌﺮﻭﺿﺎﺗﻨﺎﻋﻠﻰ ﻋﺎﺭﺿﺎﺕ‬

‫ﻟﻠﻔﺘـــﺮﺓ ﻣـــﻦ ‪ (١٩٥٨ - ١٩٥٣‬ﻣﻬﺎﻣـــﻪ ﻣﻠﻜﴼ ﻋﻠﻰ‬

‫ﻋﻤﻮﺩﻳﺔ ﺗﺘﻀﻤﻦ ﺟﻤﻴﻊ ﺍﻹﺻﺪﺍﺭﺍﺕ ﺍﻟﻘﺪﻳﻤﺔ ﺍﻟﻤﺘﻤﺜﻠﺔ‬

‫ﺍﻟﻤﺎﺿـــﻲ‪ ،‬ﻭﺍﻥ ﺃﻭﻝ ﺩﺍﺋـــﺮﺓ ﻟﻠﺒﺮﻳـــﺪ ﻗـــﺪ ﻇﻬﺮﺕ ﻓﻲ‬ ‫ﻋﺎﻡ ‪ ١٩١٤‬ﻭﺃﺧﺬﺕ ﺷـــﻜ ً‬ ‫ﻼ ﺭﺳـــﻤﻴﴼ ﻓﻲ ﻋﺎﻡ ‪١٩٢٢‬‬

‫ﺍﻟﻌـــﺮﺍﻕ ﻭﻫﻮ ﺃﻭﻝ ﻃﺎﺑﻊ ﻳﺤﻤﻞ ﺻﻮﺭﺗﻪ ﺑﻌﺪ ﺗﺘﻮﻳﺠﻪ‪،‬‬

‫ﺑﺎﻟﻄﻮﺍﺑـــﻊ ﺍﻟﻌﺮﺍﻗﻴـــﺔ ﻭﻃﻮﺍﺑـــﻊ ﺑﺎﻗـــﻲ ﺩﻭﻝ ﺍﻟﻌﺎﻟﻢ ﻭﻛﻞ‬

‫ﺑﻤﻨﻄﻘﺔ ﺍﻟﻤﻴﺪﺍﻥ ﻭﺳﻂ ﺑﻐﺪﺍﺩ‪.‬‬

‫ﻋﺎﻣـــﴼ‪ ،‬ﻭﻗﺪ ﺿﻢ ﺁﻻﻑ ﺍﻟﻄﻮﺍﺑﻊ ﺑﻴﻨﻬﺎ ﻟﻠﺰﻋﻴﻢ ﺍﻟﻨﺎﺯﻱ‬

‫‪ME Printer June 2009‬‬

‫ﺑﻤﻨﺎﺳـــﺒﺔ ﻳﻮﻡ ﺍﻟﺒﺮﻳﺪ ﺍﻟﻌﺮﺍﻗـــﻲ ﻭﻣﺮﻭﺭ‪ ٨٧‬ﻋﺎﻣﴼ ﻋﻠﻰ‬

‫ﺑﺎﻟﻤﻠﻜﻴﺔ‪.‬‬ ‫ﻭﻗﺎﻝ ﺭﺋﻴـــﺲ ﺟﻤﻌﻴﺔ ﻫﻮﺍﺓ ﺍﻟﻄﻮﺍﺑﻊ ﻭﺍﻟﻤﺴـــﻜﻮﻛﺎﺕ‬

‫‪56‬‬

‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺍﻟﺴﻌﻮﺩﻳـﺔ ﺗﺴﺘﻀﻴـﻒ ﺃﻭﻝ ﻣﺆﺗﻤـﺮ ﻋﻦ ﻣﺴﺘﻘﺒـﻞ ﺍﻟﻨﺸـﺮ ﺍﻟﺼﺤﻔـﻲ‬ ‫ﻭﺯﺍﺭﺓ ﺍﻟﺜﻘﺎﻓﺔ ﻭﺍﻹﻋﻼﻡ ﺗﻘﻴﻢ ”ﺍﻟﻤﺆﺗﻤﺮ ﺍﻹﻋﻼﻣﻲ ﺍﻟﺪﻭﻟﻲ ﺍﻷﻭﻝ“ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﻣﻨﻈﻤﺔ ﺇﻓﺮﺍ ﺍﻟﻌﺎﻟﻤﻴﺔ‬ ‫ﺇﻧﻄﻠﻘﺖ ﻓـــﻲ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﺍﻟﺮﻳﺎﺽ ﻓﻌﺎﻟﻴﺎﺕ‬ ‫ﺍﻟﻤﺆﺗﻤﺮ ﺍﻹﻋﻼﻣﻲ ﺍﻟﺪﻭﻟﻲ ﺍﻷﻭﻝ )ﻣﺴـــﺘﻘﺒﻞ ﺍﻟﻨﺸﺮ‬ ‫ﺍﻟﺼﺤﻔـــﻲ( ﺍﻟـــﺬﻱ ﻳﻘـــﺎﻡ ﺑﺮﻋﺎﻳـــﺔ ﺧـــﺎﺩﻡ ﺍﻟﺤﺮﻣﻴـــﻦ‬ ‫ﺍﻟﺸﺮﻳﻔﻴﻦ ﺍﻟﻤﻠﻚ ﻋﺒﺪ ﺍﷲ ﺑﻦ ﻋﺒﺪ ﺍﻟﻌﺰﻳﺰ ﺁﻝ ﺳﻌﻮﺩ‪،‬‬ ‫ﻭﺗﻨﻈﻤﻪ ﻭﺯﺍﺭﺓ ﺍﻟﺜﻘﺎﻓﺔ ﻭﺍﻹﻋﻼﻡ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﻣﻨﻈﻤﺔ‬ ‫ﺇﻓﺮﺍ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪ ١٩ – ١٨‬ﻣﺎﻳﻮ ‪ ٢٠٠٩‬ﺑﻤﺮﻛﺰ‬ ‫ﺍﻟﻤﻠﻚ ﻓﻬﺪ ﺍﻟﺜﻘﺎﻓﻲ‪.‬‬ ‫ﻭﺃﺛﻨـــﺎﺀ ﻣﺆﺗﻤﺮ ﺻﺤﻔـــﻲ ﻋﻘﺪ ﻗﺒﻴﻞ ﺇﻧﻄـــﻼﻕ ﺃﻋﻤﺎﻝ‬ ‫ﺍﻟﻤﺆﺗﻤـــﺮ‪ ،‬ﻗـــﺎﻝ ﻭﺯﻳﺮ ﺍﻟﺜﻘﺎﻓﺔ ﻭﺍﻹﻋـــﻼﻡ ﺍﻟﺪﻛﺘﻮﺭ ﻋﺒﺪ‬ ‫ﺍﻟﻌﺰﻳﺰ ﺑﻦ ﻣﺤﻴﻲ ﺍﻟﺪﻳﻦ ﺧﻮﺟﺔ‪ ،‬ﺇﻥ ﺍﻟﻤﺆﺗﻤﺮ ﺳﻴﺸﻬﺪ‬ ‫ﺇﻗﺎﻣﺔ ﻋﺪﺩ ﻣﻦ ﺍﻟﺠﻠﺴـــﺎﺕ ﻭﺍﻟﻤﻨﺎﻗﺸـــﺎﺕ ﻟﻠﻌﺪﻳﺪ ﻣﻦ‬ ‫ﺃﻭﺭﺍﻕ ﺍﻟﻌﻤـــﻞ ﺍﻟﻤﻘﺪﻣـــﺔ ﺑﻌﺪ ﺃﻥ ﺗـــﻢ ﺗﺤﺪﻳﺪ ﺍﻟﻌﻨﺎﺻﺮ‬ ‫ﻭﺍﻟﻤﺤـــﺎﻭﺭ ﺍﻟﺘﻲ ﺳـــﻴﺘﻨﺎﻭﻟﻬﺎ ﺍﻟﻤﺆﺗﻤﺮ‪ ،‬ﻭﻳﺸـــﺎﺭﻙ ﻓﻲ‬ ‫ﺍﻟﻤﺆﺗﻤـــﺮ ﺧﺒﺮﺍﺀ ﻋﺎﻟﻤﻴـــﻮﻥ ﻓﻲ ﺍﻟﺼﻨﺎﻋـــﺔ ﺍﻟﺼﺤﻔﻴﺔ‬ ‫ﻭﺍﻹﻋﻼﻣﻴﺔ ﻣﻦ ﺟﻤﻴﻊ ﺩﻭﻝ ﺍﻟﻌﺎﻟﻢ ﻭﻋﺪﺩ ﻣﻦ ﻣﻨﺘﺴﺒﻲ‬ ‫ﺍﻟﻤﺆﺳﺴﺎﺕ ﺍﻟﺼﺤﻔﻴﺔ ﻭﺍﻹﻋﻼﻣﻴﺔ ﺍﻟﻤﺤﻠﻴﺔ‪.‬‬ ‫ﻭﺃﺷـــﺎﺭ ﺍﻟﻮﺯﻳـــﺮ ﺧﻮﺟﺔ ﺍﻟـــﻰ ﺃﻧﻪ ﺳـــﻴﺼﺎﺣﺐ ﺍﻟﻤﺆﺗﻤﺮ‬ ‫ﻋـــﺪﺓ ﻓﻌﺎﻟﻴـــﺎﺕ ﻣﻨﻬـــﺎ ﺗﻨﻈﻴـــﻢ ﻣﻌـــﺮﺽ ﻟﻠﺸـــﺮﻛﺎﺕ‬ ‫ﺍﻟﺮﺍﻋﻴـــﺔ ﻟﻌﺮﺽ ﺃﺣﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﻨﺸﺮ ﺍﻟﺼﺤﻔﻲ ﻭﺗﻨﻈﻴﻢ ﻭﺭﺵ ﻋﻤﻞ ﻣﺨﺘﻠﻔﺔ ﺑﻐﻴﺔ‬

‫ﺍﻹﺳﺘﻔﺎﺩﺓ ﻣﻦ ﺍﻟﺨﺒﺮﺍﺕ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ‪.‬‬ ‫ﻭﻳﻬـــﺪﻑ ﺍﻟﻤﺆﺗﻤﺮ ﺍﻟﺬﻱ ﻳﻘﺎﻡ ﻷﻭﻝ ﻣﺮﺓ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ‬ ‫ﺇﻟـــﻰ ﻣﺪ ﺟﺴـــﻮﺭ ﺍﻟﺘﻌـــﺎﻭﻥ ﻭﺍﻟﺤﻮﺍﺭ ﺑﻴﻦ ﺍﻟﻤﺆﺳﺴـــﺎﺕ‬ ‫ﺍﻟﺼﺤﻔﻴﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﻭﺑﻨﺎﺀ ﺛﻘﺎﻓﺔ ﺍﻟﺘﻮﺍﺻﻞ‬ ‫ﺑﻴـــﻦ ﻋﻨﺎﺻﺮ ﺍﻟﻌﻤﻠﻴـــﺔ ﺍﻹﻋﻼﻣﻴﺔ ﺍﻟﺼﺤﻔﻴـــﺔ‪ ،‬ﻭﺇﺑﺮﺍﺯ‬ ‫ﺗﺤﺪﻳـــﺎﺕ ﺍﻟﺴـــﻮﻕ ﺍﻟﺤﺎﻟﻲ ﻭﺍﻟﻤﺴـــﺘﻘﺒﻠﻲ ﻋﻠﻰ ﺿﻮﺀ‬ ‫ﺍﻷﺯﻣﺎﺕ ﺍﻟﺤﺎﻟﻴﺔ‪ ،‬ﻭﺗﻌﺰﻳﺰ ﺍﻟﻤﻨﺎﺥ ﺍﻷﻛﺎﺩﻳﻤﻲ ﺍﻟﻤﻨﺎﺳﺐ‬ ‫ﻟﺨﻠـــﻖ ﻛـــﻮﺍﺩﺭ ﺇﻋﻼﻣﻴـــﺔ ﻣﺘﻤﻴـــﺰﺓ‪ ،‬ﻭﺍﻹﺳـــﺘﻔﺎﺩﺓ ﻣﻦ‬ ‫ﺍﻟﺨﺒـــﺮﺍﺕ ﻭﺍﻟﺘﺠـــﺎﺭﺏ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻓـــﻲ ﻣﺠﺎﻝ ﺍﻟﻨﺸـــﺮ‬ ‫ﻭﺍﻟﺘﺴـــﻮﻳﻖ ﺍﻟﺼﺤﻔـــﻲ‪ ،‬ﻭﺍﻹﻃـــﻼﻉ ﻋﻠـــﻰ ﺍﻟﺘﻘﻨﻴﺎﺕ‬ ‫ﺍﻟﺤﺪﻳﺜﺔ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ‪ ،‬ﻭﺇﻳﺠﺎﺩ ﺗﻮﺍﺯﻥ‬ ‫ﺑﻴﻦ ﺇﺣﺘﻴﺎﺟﺎﺕ ﻭﻣﻌﻄﻴﺎﺕ ﺳـــﻮﻕ ﺍﻹﻋﻼﻡ ﺍﻟﺼﺤﻔﻲ‬ ‫ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪.‬‬ ‫ﻭﻣـــﻦ ﺃﻫـــﻢ ﺍﻟﻤﺤـــﺎﻭﺭ ﺍﻟﺘـــﻲ ﻳﺘﻨﺎﻭﻟﻬـــﺎ ﺍﻟﻤﺆﺗﻤﺮ ﻫﻲ‬ ‫ﺍﻹﺳﺘﻌﺪﺍﺩ ﻟﻠﻤﺴﺘﻘﺒﻞ )ﺧﻄﻂ ﺍﻟﻌﻤﻞ ﻓﻲ ﺍﻟﻤﺆﺳﺴﺎﺕ‬ ‫ﺍﻟﺼﺤﻔﻴﺔ(‪ ،‬ﻭﺍﻟﻔﺮﺹ ﺍﻹﻋﻼﻣﻴﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻓﻲ ﺍﻟﺸﺮﻕ‬ ‫ﺍﻷﻭﺳـــﻂ‪ ،‬ﻭﻣﺴـــﺘﻘﺒﻞ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺤﺪﻳﺜـــﺔ‪ ،‬ﻭﺍﻟﻤﻮﺍﺭﺩ‬ ‫ﺍﻟﺒﺸـــﺮﻳﺔ ﻭﺍﻟﺘﺪﺭﻳﺐ ﻓﻲ ﺍﻟﻨﺸﺮ ﺍﻟﺼﺤﻔﻲ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ‬ ‫ﺍﻷﺯﻣـــﺔ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ ﻭﺗﺄﺛﻴﺮﺍﺗﻬﺎ ﻭﺍﻟﺘﺴـــﻮﻳﻖ ﻭﺍﻟﺘﻮﺛﻴﻖ‬

‫ﻭﻳﺸـــﺎﺭﻙ ﻓـــﻲ ﺍﻟﻤﺆﺗﻤﺮ ﺧﺒـــﺮﺍﺀ ﺩﻭﻟﻴـــﻮﻥ ﻭﻋﺎﻟﻤﻴﻮﻥ‬ ‫ﻓـــﻲ ﺍﻟﺼﻨﺎﻋـــﺔ ﺍﻟﺼﺤﻔﻴـــﺔ ﻭﺍﻹﻋﻼﻣﻴـــﺔ ﻣـــﻦ ﺟﻤﻴﻊ‬ ‫ﺩﻭﻝ ﺍﻟﻌﺎﻟﻢ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺑﻌﺾ ﻣﻨﺘﺴـــﺒﻲ ﺍﻟﻤﺆﺳﺴﺎﺕ‬ ‫ﺍﻟﺼﺤﻔﻴﺔ ﻭﺍﻹﻋﻼﻣﻴﺔ ﻣﻦ ﺍﻟﻤﻤﻠﻜﺔ ﻭﺩﻭﻝ ﺍﻟﻤﻨﻄﻘﺔ‪،‬‬ ‫ﻧﺬﻛﺮ ﻣﻨﻬﻢ ﺍﻟﺪﻛﺘﻮﺭ ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‪ ،‬ﻭﻣﺎﺭﻙ‬ ‫ﻛﺎﻟﻴﻨﻮﺭ‪ ،‬ﻭﺳﺎﺭﺓ ﺳـــﻜﺎﻧﺘﻴﻦ ﻭﻳﻠﻴﺎﻣﺰ‪ ،‬ﻭﻧﻴﻜﻮﺭﻭ ﻛﻮﺳﻮ‪،‬‬ ‫ﻭﻛﻴﺮﺕ ﺃﻭﻳﻠﻬـــﺮ‪ ،‬ﻭﺍﻟﺪﻛﺘﻮﺭ ﺩﻳﺘﻤﺎﺭ ﺷـــﺎﻧﺘﻴﻦ‪ ،‬ﻭﺗﻴﺮﻱ‬ ‫ﻣﺎﻛﻮﻳﺮ‪ ،‬ﻭﺍﻟﺒﺮﻭﻓﻴﺴـــﻮﺭ ﺍﻟﺪﻛﺘﻮﺭ ﺍﺭﻓﺪ ﻫﻴﺒﻠﺮ‪ ،‬ﻭﻣﻮﺭﻳﺘﺰ‬ ‫ﻭﺍﺗﻜـــﻲ‪ ،‬ﻭﻣﺤﻤـــﺪ ﺍﻟﻤﻼ‪ ،‬ﻭﺳـــﺘﻴﻮﺍﺭﺕ ﻭﻳﻠﻜﻨﺴـــﻮﻥ‪،‬‬ ‫ﻭﻣﺎﺭﺳﻴﻞ ﻓﻴﺮﻳﻨﺰ‪ ،‬ﻭﺍﻟﺪﻛﺘﻮﺭ ﺳﻌﺪ ﺍﻟﺪﻭﺳﺮﻱ‪ ،‬ﻭﺍﻟﺪﻛﺘﻮﺭ‬ ‫ﺣﻤﺰﺓ ﺑﻴـــﺖ ﺍﻟﻤﺎﻝ‪ ،‬ﻭﻣﻨﺎﻝ ﺍﻟﺸـــﺮﻳﻒ‪ ،‬ﻭﺍﻟﺪﻛﺘﻮﺭ ﻋﻠﻲ‬ ‫ﺑﻦ ﺷﻮﻳﻞ ﺍﻟﻘﺮﻧﻲ‪ ،‬ﻭﺟﻤﺎﻝ ﺧﺎﺷﻘﺠﻲ‪ ،‬ﻭﺍﻟﺪﻛﺘﻮﺭ ﻋﺒﺪ‬ ‫ﺍﻟﻌﺰﻳﺰ ﺍﻟﻤﻘﻮﺷـــﻲ‪ ،‬ﻭﺍﻟﺪﻛﺘﻮﺭ ﻓﻬﺪ ﺍﻟﻄﻴﺎﺵ‪ ،‬ﻭﺍﻟﺪﻛﺘﻮﺭ‬ ‫ﺇﺣﺴـــﺎﻥ ﻋﻠﻲ ﺑﻮﺣﻠﻴﻘﺔ‪ ،‬ﻭﺍﻟﺪﻛﺘﻮﺭ ﻋﺜﻤـــﺎﻥ ﺍﻟﺼﻴﻨﻲ‪،‬‬ ‫ﻭﺳﻠﻄﺎﻥ ﺍﻟﺒﺎﺯﻋﻲ‪ ،‬ﻭﺳﻴﻜﻮﻥ ﻫﻨﺎﻙ ﻣﺸﺎﺭﻛﺔ ﻟﻠﻘﻄﺎﻉ‬ ‫ﺍﻟﺨـــﺎﺹ ﻭﺍﻟﻤﺘﻤﺜـــﻞ ﻓـــﻲ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺼﺤﻔﻴـــﺔ‬ ‫ﻓﻲ ﺍﻟﻤﻤﻠﻜـــﺔ‪ ،‬ﻛﺬﻟﻚ ﺩﻭﺭ ﺍﻟﻨﺸـــﺮ ﻭﺍﻟﻤﻄﺎﺑﻊ ﺍﻷﻫﻠﻴﺔ‬ ‫ﻭﺍﻟﻤﺆﺳﺴﺎﺕ ﺍﻹﻋﻼﻣﻴﺔ ﺍﻷﺧﺮﻯ ﺍﻟﻤﺨﺘﻠﻔﺔ‪.‬‬

‫ﺍﻹﻋﻼﻣﻲ ﻭﺍﻟﻨﺸﺮ ﺍﻟﺼﺤﻔﻲ‪.‬‬

‫ﻣﺼﺮ‪ :‬ﻣﻌﺮﺽ ”ﺗﻜﻨﻮﺑﺮﻧـﺖ ﺍﻟﺜﺎﻟـﺚ“ ﻳﺨﺘـﻢ ﻓﻌﺎﻟﻴﺎﺗـﻪ ﺑﻨﺠـﺎﺡ‬ ‫ﺃﻗﻴﻢ ﺍﻟﻤﻌﺮﺽ ﺍﻟﻤﺘﺨﺼﺺ ﺑﺼﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪ ٢٨ – ٢٤‬ﻣﺎﻳﻮ ‪٢٠٠٩‬‬ ‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻣﺴـــﺘﻠﺰﻣﺎﺗﻬﺎ‪ ،‬ﻭﻣﻮ ّﺭﺩﻱ ﻣﻌﺪﺍﺕ‬ ‫ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﺘﺸﻄﻴﺐ‪ ،‬ﻭﻣﺼﻨ ّﻌﻲ ﻭﻣﻮ ّﺭﺩﻱ‬ ‫ﻭﺭﻕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻷﺣﺒـــﺎﺭ ﻭﺃﻟـــﻮﺍﺡ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻤﻮﺍﺩ‬

‫ﺍﻟﻜﻴﻤﻴﺎﻭﻳـــﺔ‪ ،‬ﺍﻟـــﻰ ﺟﺎﻧـــﺐ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺷـــﺮﻛﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺼﻨّﻌﻲ ﻭﻣﻮ ّﺭﺩﻱ ﻣﻮﺍﺩ ﺍﻟﺘﻐﻠﻴﻒ ﻭﻣﺼﻨ ّﻌﻲ‬ ‫ﻗﻄـــﻊ ﺍﻟﻐﻴﺎﺭ‪ ،‬ﻭﻋﺪﺩ ﻣﻦ ﺍﻟﻮﻛﺎﻻﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﻣﻤﺜﻠﻲ‬ ‫ﺑﻌﺾ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ‪.‬‬ ‫ﻭﺃﻗﻴﻢ ﻋﻠﻰ ﻫﺎﻣﺶ ﺍﻟﻤﻌﺮﺽ ﺳﻠﺴـــﻠﺔ ﻣﻦ ﺍﻟﻨﺪﻭﺍﺕ‬ ‫ﺍﻟﺘـــﻲ ﺗﻨﺎﻭﻟـــﺖ ﻣﻮﺿﻮﻋﺎﺕ ﻣﻦ ﻗﺒﻴـــﻞ ﺩﻣﺞ ﺗﻘﻨﻴﺎﺕ‬ ‫ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ ﺑﺎﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻭﺇﺳـــﺘﺨﺪﺍﻡ‬ ‫ﺃﺣﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﺗﺤﺴـــﻴﻦ ﺟﻮﺩﺓ ﻃﺒﺎﻋﺔ‬ ‫ﺍﻟﻔﻠﻜﺴـــﻮ‪ ،‬ﻭﺍﻟﺘﺪﺭﻳـــﺐ ﻭﺍﻟﺘﻌﻠﻴﻢ ﺍﻟﻤﻬﻨـــﻲ ﻓﻲ ﻣﺼﺮ‬ ‫ﻭﻏﻴﺮﻫـــﺎ ﻣـــﻦ ﺍﻟﻤﻮﺿﻮﻋـــﺎﺕ ﺍﻷﺧـــﺮﻯ‪ .‬ﻭﺗﻀﻤﻨﺖ‬ ‫ﻗﺎﺋﻤﺔ ﺃﺑـــﺮﺯ ﺍﻟﻤﺘﺤﺪﺛﻴﻦ ﻛﻞ ﻣﻦ ﺣﻤﺪﻱ ﺍﻟﻘﺒﻴﺴـــﻲ‬ ‫‪ME Printer June 2009‬‬

‫ﻭﺍﻟﺪﻛﺘـــﻮﺭ ﺟـــﻮﺭﺝ ﻧﻮﺑـــﺎﺭ ﺳـــﻴﻤﻮﻧﻴﺎﻥ ﻣـــﻦ ﻣﺼـــﺮ‪،‬‬

‫‪57‬‬

‫ّ‬ ‫ﻧﻈﻤـــﺖ ﺍﻟﺠﻤﻌﻴـــﺔ ﺍﻟﺘﻌﺎﻭﻧﻴـــﺔ ﺍﻹﻧﺘﺎﺟﻴـــﺔ ﻟﺼﻨﺎﻋﺎﺕ‬

‫ﻣﺎﻳﻮ ‪ ٢٠٠٩‬ﺑﻤﺮﻛﺰ ﺍﻟﻘﺎﻫﺮﺓ ﺍﻟﺪﻭﻟﻲ ﻟﻠﻤﺆﺗﻤﺮﺍﺕ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺴـــﺘﻠﺰﻣﺎﺗﻬﺎ )ﺗـــﺎﺝ(‪ ،‬ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺟﻤﻌﻴﺔ‬

‫ﻭﺇﺳـــﺘﻀﺎﻑ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺬﻱ ﻗﺎﻣﺖ ﺑﺈﻓﺘﺘﺎﺣﻪ ﻋﺎﺋﺸﺔ‬

‫ﺗﻨﻤﻴـــﺔ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ )ﺑﻴﺪﺍ(‪ ،‬ﻓﻌﺎﻟﻴـــﺎﺕ ﺍﻟﺪﻭﺭﺓ‬

‫ﻋﺒـــﺪ ﺍﻟﻬﺎﺩﻱ‪ ،‬ﻭﺯﻳﺮﺓ ﺍﻟﻘـــﻮﻯ ﺍﻟﻌﺎﻣﻠﺔ ﺍﻟﻤﺼﺮﻳﺔ‪ ،‬ﺃﻛﺜﺮ‬

‫ﺍﻟﺜﺎﻟﺜـــﺔ ﻣـــﻦ ﻣﻌـــﺮﺽ ”ﺗﻜﻨﻮﺑﺮﻧـــﺖ“ ﺍﻟﻤﺘﺨﺼـــﺺ‬

‫ﻣـــﻦ ﻣﺎﺋﺘـــﻲ ﻋـــﺎﺭﺽ ﻣﺤﻠـــﻲ ﻭﺇﻗﻠﻴﻤـــﻲ ﻭﻋﺎﻟﻤﻲ‪.‬‬

‫ﺑﺼﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‪ ،‬ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪٢٨ – ٢٤‬‬

‫ﺣﻴـــﺚ ﺗﻀﻤﻨـــﺖ ﻗﺎﺋﻤـــﺔ ﺍﻟﻌﺎﺭﺿﻴﻦ ﻋﻠـــﻰ ﻣﺼﻨ ّﻌﻲ‬

‫ﻭﺍﻟﺪﻛﺘـــﻮﺭ ﺗﻮﻣﺎﺱ ﻟﻮﻳﺸـــﻨﺮ ﻣـــﻦ ﺃﻟﻤﺎﻧﻴـــﺎ‪ ،‬ﻭﺍﻟﺪﻛﺘﻮﺭ‬ ‫ﻛﻮﺭﺗﻨﻬﻮﺭﺳﺖ ﻭﺍﻟﺪﻛﺘﻮﺭ ﻓﺎﻥ ﺩﺭ ﺑﻮﻝ ﻣﻦ ﻫﻮﻟﻨﺪﺍ‪.‬‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪” :‬ﺑﺮﻧﺖ ﺳﻨﺘﺮﺍﻝ“ ﺗﻔﺘﺘﺢ ﻣﻘﺮﻫﺎ ﺑﺎﻟﻤﻨﻄﻘﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ ﺍﻹﻋﻼﻣﻲ‬ ‫ﺗﻘﺪّﻡ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺗﺸﻜﻴﻠﺔ ﻣﻦ ﺍﻟﺨﺪﻣﺎﺕ ﺗﺤﺖ ﺳﻘﻒ ﻭﺍﺣﺪ‪ ،‬ﻭﺗﺸﻤﻞ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ ﻭﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺮﻗﻤﻴﺔ ﻭﺍﻟﺘﺼﻤﻴﻢ ﻭﺍﻟﺘﺼﻨﻴﻒ‬ ‫ﻟـــﻦ ﺗﻜﻮﻥ ﺍﻟﻄﺒﺎﻋﺔ ﺣﻜﺮﴽ ﻋﻠـــﻰ ﺍﻟﺬﻛﻮﺭ‪ ،‬ﻋﻠﻰ ﺍﻷﻗﻞ‬

‫ﻟﺘﻜﻮﻥ ﻣﺮﻛﺰﴽ ﻣﺘﻜﺎﻣ ً‬ ‫ﻼ ﻳﻮﻓﺮ ﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬ ‫ّ‬ ‫ﻭﻟﻌـــﻞ ﻣﻬﺮﺟـــﺎﻥ ﺩﺑﻲ ﺍﻟﺪﻭﻟﻲ ﻟﻠﺸـــﻌﺮ‬ ‫ﻭﺍﻷﻭﻓﺴـــﺖ‪،‬‬

‫ﺍﻟﺮﻗﻤﻴﺔ ﻋﻠﻰ ﺍﻟﺘﻮﺍﻟﻲ‪ ،‬ﻭﻳﻤﺘﻠﻚ ﻛﻼﻫﻤﺎ ﺧﺒﺮﺓ ﻭﺍﺳﻌﺔ‬

‫”ﺑﺮﻧﺖ ﺳـــﻨﺘﺮﺍﻝ“‪ ،‬ﻭﻫﻲ ﺷـــﺮﻛﺔ ﻣﺘﺨﺼﺼﺔ ﺑﺘﻘﺪﻳﻢ‬

‫ﻫـــﻮ ﺧﻴـــﺮ ﻣﺜـــﺎﻝ ﻋﻠﻰ ﺫﻟـــﻚ‪ .‬ﺣﻴـــﺚ ﻗﻤﻨـــﺎ ﺑﻄﺒﺎﻋﺔ‬

‫ﻓﻲ ﻣﺠﺎﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺼﻨﻴﻒ ﻭﺍﻟﺘﺼﻤﻴﻢ“‪.‬‬

‫ﺧﺪﻣﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ ﻭﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪.‬‬

‫ﺟﻤﻴﻊ ﺍﻟﺒﺮﻭﺷـــﻮﺭﺍﺕ ﻭﺍﻟﻜـــﺮﻭﺕ ﺍﻟﻤﻄﻮﻳﺔ ﻭﺍﻟﻼﻓﺘﺎﺕ‬

‫ﻭﺗﺘﻮﻋﺪ ﺇﺑﺮﺍﻫﺎﻡ ﺑﺘﻮﻇﻴﻒ ﺍﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻟﻌﻨﺎﺻﺮ ﺍﻟﻨﺴﺎﺋﻴﺔ‬

‫ﻭﺗﻘـــﺪﻡ ”ﺑﺮﻧﺖ ﺳـــﻨﺘﺮﺍﻝ“‪ ،‬ﺍﻟﺘﻲ ﺗﺘﺨـــﺬ ﻣﻦ ﺍﻟﻤﻨﻄﻘﺔ‬ ‫ّ‬

‫ﻭﻏﻴﺮﻫﺎ‪ ،‬ﺗﺤﺖ ﺳـــﻘﻒ ﻭﺍﺣﺪ‪ .‬ﻭﺑﻤﻌﺰﻝ ﻋﻦ ﺷـــﺮﻛﺎﺕ‬

‫ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ ﺍﻹﻋﻼﻣﻲ ﺑﺪﺑﻲ ﻣﻘﺮﴽ ﻟﻬﺎ‪ ،‬ﺧﺪﻣﺎﺗﻬﺎ‬

‫ﻧﻘﺪﻡ ﺃﻳﻀﴼ‬ ‫ﺍﻟﺪﻋﺎﻳـــﺔ ﻭﺍﻹﻋﻼﻥ ﻭﻣﻨﻈﻤﻲ ﺍﻟﻤﻌـــﺎﺭﺽ‪ّ ،‬‬

‫ﻓـــﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻭﺗﻘﻮﻝ‪” :‬ﺗﻌﺪ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‪،‬‬ ‫ﺣﺎﻟﻬﺎ ﻓﻲ ﺫﻟﻚ ﺣﺎﻝ ﺍﻟﻬﻨﺪﺳﺔ ﺍﻟﻤﻌﻤﺎﺭﻳﺔ‪ ،‬ﻣﺠﺎ ً‬ ‫ﻻ ﺷﺎﻗﴼ‬

‫ﺍﻟﻰ ﻣﺨﺘﻠﻒ ﺍﻟﻌﻤﻼﺀ ﻓـــﻲ ﻛﻞ ﻣﻦ ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ‬

‫ﺧﺪﻣﺎﺗﻨـــﺎ ﺍﻟـــﻰ ﻋﻤﻼﺋﻨﺎ ﻓـــﻲ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ‬

‫ﻟﻠﻨﺴـــﺎﺀ ﻭﻳﻬﻴﻤﻦ ﻋﻠﻴﻪ ﺍﻟﺮﺟﺎﻝ ﻓﻲ ﺍﻟﻐﺎﻟﺐ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ‬

‫ﺍﻟﻤﺘﺤـــﺪﺓ ﻭﻗﻄﺮ ﻭﺍﻷﺭﺩﻥ ﻭﺑﻌﺾ ﺍﻟـــﺪﻭﻝ ﺍﻷﻓﺮﻳﻘﻴﺔ‪،‬‬

‫ﻭﺍﻟﻤﺴﺘﺸـــﻔﻴﺎﺕ ﻭﺍﻟﻤﺆﺳﺴﺎﺕ ﺍﻟﺘﻌﻠﻴﻤﻴﺔ ﻭﻏﻴﺮﻫﺎ ﻣﻦ‬

‫ﻣﻦ ﺫﻟﻚ‪ ،‬ﺃﺭﻏﺐ ﺑﺄﻥ ﺃﺷﺎﻫﺪ ﺩﺧﻮﻝ ﺍﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻟﻨﺴﺎﺀ‬

‫ﻭﻳﻌﻤﻞ ﻟﺪﻳﻬﺎ ﻃﺎﻗﻢ ﻋﻤﻞ ﻣﺘﻤﺮﺱ‪.‬‬

‫ﺍﻟﻘﻄﺎﻋﺎﺕ ﺍﻟﺨﺪﻣﻴﺔ ﺍﻷﺧﺮﻯ“‪.‬‬

‫ﺍﻟﻰ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ ﻭﺃﻋﺘﺰﻡ ﺗﻮﻇﻴﻒ ﺍﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻟﻨﺴـــﺎﺀ‬

‫ﺑﺎﻟﻨﺴﺒﺔ ﺍﻟﻰ ﺗﻴﺲ ﺇﺑﺮﺍﻫﺎﻡ ﺍﻟﺘﻲ ﻗﺎﻣﺖ ﻣﺆﺧﺮﴽ ﺑﺘﺄﺳﻴﺲ‬

‫ﻭﻳﺪﻳﺮﺍﻥ ﺍﻵﻥ ﻗﺴـــﻤﻲ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺗﻘـــﻮﻝ ﺇﺑﺮﺍﻫـــﺎﻡ‪” :‬ﺑﺪﺃﻧـــﺎ ﺃﻋﻤﺎﻟﻨـــﺎ ﻓﻲ ﺃﻛﺘﻮﺑـــﺮ ‪٢٠٠٨‬‬

‫ﻣـــﻦ ﺟﻬﺘﻪ‪ ،‬ﻗﺎﻝ ﻣﺎﺯﻥ ﻭﻓﻴﻖ ﺍﻟﻄﻴﺒﻲ‪ ،‬ﻋﻀﻮ ﻣﺠﻠﺲ‬

‫ﻓﻲ ﺃﻗﺴﺎﻡ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭﺍﻹﻧﺘﺎﺝ“‪.‬‬

‫ﺳـــﺒﻘﺘﻬﺎ ﻋﺪﺓ ﺃﺷﻬﺮ ﻣﻦ ﺍﻟﺘﺨﻄﻴﻂ ﻭﺍﻟﺒﺤﺚ ﺍﻟﺪﻗﻴﻖ‪،‬‬

‫ﺍﻹﺩﺍﺭﺓ – ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭﺍﻟﺘﺴـــﻮﻳﻖ ﻓﻲ ﺷﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ‬

‫”ﻧﻘـــﺪﻡ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﻰ ﻋﻤﻼﺀﻧﺎ‬ ‫ﻭﺗﻀﻴﻒ‪:‬‬ ‫ّ‬

‫ﻭﻗـــﺪ ﺗﻠﻘﻴﻨﺎ ﺩﻋﻢ ﻣﻦ ﺃﺷـــﺨﺎﺹ ﻣﻼﺋﻤﻴﻦ‪ .‬ﻟﻘﺪ ﻭﻗﻊ‬

‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪” :‬ﻳﺴـــﻌﺪﻧﺎ ﺃﻥ ﻧﺮﺣـــﺐ ﺑــــ ”ﺑﺮﻧﺖ‬

‫ﻓﻲ ﺃﺑﻮ ﻇﺒﻲ‪ ،‬ﻭﺃﻋﺘﻘﺪ ﺑﺄﻥ ﻣﻮﻗﻌﻨﺎ ﺍﻟﻜﺎﺋﻦ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‬

‫ﺇﺧﺘﻴﺎﺭﻧـــﺎ ﻋﻠﻰ ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻟﻺﻧﺘﺎﺝ ﺍﻹﻋﻼﻣﻲ‬

‫ﺳﻨﺘﺮﺍﻝ“ ﻛﺸﺮﻛﺔ ﺟﺪﻳﺪﺓ ﻓﻲ ﺳﻮﻕ ﺍﻹﻣﺎﺭﺍﺕ‪ ،‬ﻭﻧﺤﻦ‬

‫ﻟﺘﻜﻮﻥ ﻣﻘﺮﴽ ﻟﺸﺮﻛﺘﻨﺎ ﺑﺴﺒﺐ ﺳﺮﻋﺔ ﻋﻤﻠﻴﺔ ﺍﻟﺘﺴﺠﻴﻞ‬

‫ﻣﻌﺠﺒﻮﻥ ﺑﺸـــﺠﺎﻋﺔ ﺍﻟﺴﻴﺪﺓ ﺗﻴﺲ ﺇﺑﺮﺍﻫﺎﻡ ﻭﺇﻗﺘﺤﺎﻣﻬﺎ‬

‫ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻹﻋﻼﻣﻲ ﻗﺪ ﺳـــﺎﻋﺪﻧﺎ ﻛﺜﻴﺮﴽ ﻓﻲ‬ ‫ﺗﺤﻘﻴﻖ ﺫﻟﻚ‪ .‬ﻛﻤﺎ ّ‬ ‫ﻧﺨﻄﻂ ﺃﻳﻀﴼ ﻟﻠﺘﻮﺳﻊ ﻓﻲ ﺍﻷﺳﻮﺍﻕ‬

‫ﻟﺪﻳﻬﺎ ﻭﺳﻬﻮﻟﺔ ﺣﺠﺰ ﺍﻟﻤﻜﺎﻥ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ‪ ،‬ﺗﻌﻜﺲ‬

‫ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻻﺳـــﻴﻤﺎ ﻓﻲ ﻇـــﻞ ﺍﻟﻈﺮﻭﻑ ﺍﻟﺮﺍﻫﻨﺔ‪.‬‬ ‫ﻭﻳﺠﺐ ﻋﻠﻴﻨﺎ ﺇﻋﺘﺒﺎﺭ ”ﺑﺮﻧﺖ ﺳـــﻨﺘﺮﺍﻝ“ ﻣﺜﺎ ً‬ ‫ﻻ ُﻳﺤﺘﺬﻯ‬

‫ﺍﻷﻓﺮﻳﻘﻴﺔ ﻧﻈﺮﴽ ﻟﻠﻔﺮﺹ ﺍﻟﻜﺜﻴﺮﺓ ﺍﻟﻤﺘﺎﺣﺔ ﻓﻴﻪ“‪.‬‬

‫ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ ﺍﻹﻋﻼﻣﻲ ﺭﻭﺡ ﺇﻣﺎﺭﺓ ﺩﺑﻲ‬ ‫ﺍﻟﺮﺍﻣﻴـــﺔ ﺍﻟﻰ ﺗﺸـــﺠﻴﻊ ﺳـــﻴﺪﺍﺕ ﺍﻷﻋﻤـــﺎﻝ ﺍﻟﺮﺍﻏﺒﺎﺕ‬

‫ﻓﻴـــﻪ‪ ،‬ﻭﺑﺮﺃﻳﻲ ﻓﺈﻥ ﻫﺬﻩ ﻫﻲ ﺃﻓﻀـــﻞ ﺍﻷﻭﻗﺎﺕ ﻟﺘﻘﻴﻴﻢ‬

‫ﻭﺗﺨﺘﻢ ﺣﺪﻳﺜﻬﺎ ﺑﺎﻟﻘﻮﻝ‪” :‬ﻳﺪﻓﻌﻨﻲ ﺍﻟﺪﻋﻢ ﺍﻟﺬﻱ ﺃﺗﻠﻘﺎﻩ‬ ‫ﻣﻦ ﺯﻣﻼﺋﻲ ﺍﻟﻤﺘﻤﺮﺳـــﻴﻦ ﻭﻣﻦ ﺟﻤﻴﻊ ﻃﺎﻗﻢ ﺍﻟﻌﻤﻞ‬

‫ﺑﺎﻹﺳﺘﺜﻤﺎﺭ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ“‪.‬‬

‫ﻭﺗﺤﻘﻴﻖ ﺍﻹﺳﺘﺜﻤﺎﺭﺍﺕ ﺍﻟﺤﺎﻟﻴﺔ ﻭﺍﻟﻤﺴﺘﻘﺒﻠﻴﺔ“‪.‬‬

‫ﻋﻠﻰ ﺍﻹﺳـــﺘﻤﺮﺍﺭ‪ ،‬ﻭﺗﺘﻠﺨﺺ ﺭﺅﻳﺘﻨﺎ ﺑﺘﻮﻃﻴﺪ ﺃﻧﻔﺴـــﻨﺎ‬

‫ﻭﺇﺳـــﺘﺜﻤﺮﺕ ”ﺑﺮﻧـــﺖ ﺳـــﻨﺘﺮﺍﻝ“ ﻣﺆﺧـــﺮﴽ ﺑﺘﺸـــﻜﻴﻠﺔ‬

‫ﻳﻀﻴـــﻒ ﺭﻭﺟﻴـــﻪ ﻧﻴﻜﻮﺩﻳﻢ‪ ،‬ﻣﺪﻳﺮ ﻋـــﺎﻡ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻓﻲ‬

‫ﻓﻲ ﺍﻟﺴـــﻮﻕ ﻛﺈﺣﺪﻯ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺮﺍﺋـــﺪﺓ‪ .‬ﻭﺃﻧﺎ ﺍﻵﻥ ﺃﻣﺮ‬

‫ﻣﺘﻜﺎﻣﻠـــﺔ ﻣﻦ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻋﻼﻣﺔ ﻫﻴﺪﻟﺒﺮﺝ‪،‬‬

‫ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺨﻠﻴﺞ‪” :‬ﻧﺤﻦ ﻓﻲ ﺷﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ ﺳﻌﺪﺍﺀ‬

‫ﺑﻤﺮﺣﻠـــﺔ ﻓـــﻲ ﺣﻴﺎﺗﻲ ﺗﺠﻌـــﻞ ﻣﻨﻲ ﺇﻧﺴـــﺎﻧﺔ ﺣﺮﺓ ﻓﻲ‬

‫ﻭﺗﺸـــﺘﻤﻞ ﻗﺎﺋﻤﺔ ﺍﻟﻤﺸـــﺘﺮﻳﺎﺕ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺑﺄﻥ ﻧﻜﻮﻥ ﺷـــﺎﻫﺪﻳﻦ ﻋﻠﻰ ﺗﺄﺳﻴﺲ ”ﺑﺮﻧﺖ ﺳﻨﺘﺮﺍﻝ“‪،‬‬

‫ﺍﻟﺴﻌﻲ ﻭﺭﺍﺀ ﺇﻫﺘﻤﺎﻣﺎﺗﻬﺎ ﻭﺗﻄﻠﻌﺎﺗﻬﺎ“‪.‬‬

‫)‪ ،(SM52-5LX‬ﻭﻣﺎﻛﻴﻨـــﺔ ﺇﺧـــﺮﺍﺝ ﺍﻷﻟـــﻮﺍﺡ‬

‫ﻣﻦ ﺣﻴﺚ ﺍﻟﻔﻜﺮﺓ ﻭﻧﻤﻮﺫﺝ ﺍﻟﻌﻤﻞ‪ .‬ﻭﻧﺤﻦ ﻭﺍﺛﻘﻮﻥ ﻣﻦ‬

‫)‪ ،(Suprasetter 105‬ﻭﺍﻟﻄﻮﺍﻳـــﺔ )‪Stahl TH‬‬

‫ﺃﻥ ﺷﺮﻛﺔ ﻃﻤﻮﺣﺔ ﻳﺪﻳﺮﻫﺎ ﻃﺎﻗﻢ ﻛﻔﺮﻳﻖ ﻋﻤﻞ ”ﺑﺮﻧﺖ‬

‫‪ ،(82‬ﻭﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻘـــﺺ )‪ ،(Polar 115‬ﺑﺎﻹﺿﺎﻓـــﺔ‬

‫ﺳﻨﺘﺮﺍﻝ“ ﺳﺘﻜﻮﻥ ﻋﻦ ﻗﺮﻳﺐ ﺇﺣﺪﻯ ﺃﻓﻀﻞ ﺍﻟﺸﺮﻛﺎﺕ‬

‫ﺍﻟﻰ ﻣﺎﻛﻴﻨﺔ ﺍﻟﺘﺠﻠﻴﺪ ﺍﻟﻔﺎﺧـــﺮ )‪،(Eurobind 1300‬‬

‫ﺍﻟﻤﺰﻭﺩﺓ ﻟﺨﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺴﻮﻕ“‪.‬‬

‫ﻭﻣﺎﻛﻴﻨﺔ ﺗﺼﻔﻴﺢ ﻭﻣﺎﻛﻴﻨـــﺔ ﺃﺧﺮﻯ ﻟﻠﺘﻘﻄﻴﻊ ﺑﺎﻟﻘﺎﻟﺐ‪.‬‬

‫ﻭﺑﺴـــﺆﺍﻟﻬﺎ ﻋﻦ ﺗﺄﺛﻴﺮ ﺍﻟﺘﺒﺎﻃﺆ ﺍﻹﻗﺘﺼﺎﺩﻱ ﻋﻠﻰ ﺃﻋﻤﺎﻝ‬

‫ﻭﻗﺪ ﺗـــﻢ ﺑﺎﻟﻔﻌﻞ ﺗﻨﺼﻴﺐ ﺟﻤﻴﻊ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻤﺬﻛﻮﺭﺓ‬

‫ﺷـــﺮﻛﺘﻬﺎ‪ ،‬ﺃﺟﺎﺑـــﺖ ﺇﺑﺮﺍﻫﺎﻡ ﻗﺎﺋﻠـــﺔ‪” :‬ﻟﻘﺪ ﺃﺛـــﺮﺕ ﺍﻷﺯﻣﺔ‬

‫ﻭﺗﻀﻴـــﻒ‪” :‬ﻟﻘﺪ ﻭﻗﻊ ﺇﺧﺘﻴﺎﺭﻧﺎ ﻋﻠﻰ ﻫﻴﺪﻟﺒﺮﺝ ﺑﺴـــﺒﺐ‬

‫ﺫﻟﻚ ﻓﺎﻥ ﺍﻟﻤﺒﺎﺩﺭﺍﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﺳﺘﺴﺘﻤﺮ ﻋﻠﻰ ﻧﻬﺠﻬﺎ‬

‫ﺗﻔﻮﻗﻬـــﻢ ﺍﻟﺘﻜﻨﻮﻟﻮﺟـــﻲ ﻭﺟـــﻮﺩﺓ ﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻟﺘـــﻲ‬

‫ﻭﻟﻜﻦ ﺿﻤـــﻦ ﺇﻃﺎﺭ ﺃﺻﻐﺮ‪ .‬ﻧﻌﺘﻘﺪ ﺑﺄﻥ ﺍﻟﺴـــﻮﻕ ﻗﺪ ﺑﺪﺃ‬

‫ﻳﻘﺪﻣﻮﻧﻬـــﺎ‪ .‬ﻭﺑﺎﻹﻋﺘﻤـــﺎﺩ ﻋﻠـــﻰ ﺧﺒﺮﺗـــﻲ ﻓـــﻲ ﻋﺎﻟـــﻢ‬

‫ﻳﺴﺘﻌﻴﺪ ﻧﺸﺎﻃﻪ ﺑﺒﻂﺀ‪ ،‬ﻭﻧﺆﻣﻦ ﺑﺄﻥ ﺍﻷﺯﻣﺔ ﺳﺎﻋﺪﺗﻨﺎ ﻓﻲ‬

‫ﺍﻟﺘﺼﻤﻴﻢ‪ ،‬ﺃﺭﺩﻧﺎ ﺃﻥ ﻳﻜﻮﻥ ﻟﺪﻳﻨﺎ ﺳـــﻴﻄﺮﺓ ﻛﺎﻣﻠﺔ ﻋﻠﻰ‬

‫ﺇﺟﺘﺬﺍﺏ ﻭﺗﻮﻇﻴﻒ ﺃﻓﻀﻞ ﺍﻟﻤﻬﺎﺭﺍﺕ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ‪.‬‬

‫ﻋﻤﻠﻴﺎﺕ ﺍﻟﺘﺸﻄﻴﺐ‪ .‬ﻟﺬﻟﻚ ﺇﺳﺘﺜﻤﺮﻧﺎ ﺑﻘﻮﺓ ﻓﻲ ﺗﻄﻮﻳﺮ‬

‫ﺃﻋﺘﻘﺪ ﺑﺄﻥ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺘﻲ ﺃﻃﻠﻘـــﺖ ﺃﻋﻤﺎﻟﻬﺎ ﻓﻲ ﻇﻞ‬

‫ﻣﻌﺪﺍﺕ ﺍﻟﺘﺸﻄﻴﺐ‪ ،‬ﻭﺗﻌﺪ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ )‪(SM52‬‬

‫ﺍﻷﺯﻣﺔ ﺍﻟﺮﺍﻫﻨﺔ ﻫﻲ ﺃﻛﺜﺮ ﺍﻟﺸـــﺮﻛﺎﺕ ﻛﻔﺎﺀﺓ ﻓﻲ ﺍﻟﺴﻮﻕ‪،‬‬

‫ﺃﻓﻀـــﻞ ﺧﻴﺎﺭ ﻹﻧﺠﺎﺯ ﺍﻟﻤﻬﺎﻡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺫﺍﺕ ﺍﻟﻜﻤﻴﺎﺕ‬

‫ﻭﻟﻌﻞ ﺷﺮﻛﺘﻨﺎ ﻫﻲ ﺧﻴﺮ ﻣﺜﺎﻝ ﻋﻠﻰ ﺫﻟﻚ“‪.‬‬

‫ﺍﻟﻘﻠﻴﻠﺔ ﻭﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﻋﺎﺋﺪ ﻣﺎﺩﻱ ﺳـــﺮﻳﻊ ﻻﺳـــﻴﻤﺎ‬

‫ﻭﺗﺸـــﺮﺡ ﺗﻴـــﺲ ﺇﺑﺮﺍﻫﺎﻡ‪ ،‬ﻭﻫـــﻲ ﻣﻬﻨﺪﺳـــﺔ ﻣﻌﻤﺎﺭﻳﺔ‪،‬‬

‫ﻓﻲ ﻇﻞ ﺍﻟﻮﺿﻊ ﺍﻹﻗﺘﺼﺎﺩﻱ ﺍﻟﺮﺍﻫﻦ“‪.‬‬

‫ﻋﺸـــﻘﻬﺎ ﻟﻌﺎﻟـــﻢ ﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﺇﺫ ﺗﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪:‬‬

‫ﻭﺗﺴﻌﻰ ﻣﻄﺒﻌﺔ ”ﺑﺮﻧﺖ ﺳﻨﺘﺮﺍﻝ“ ﻋﺒﺮ ﻗﺴﻢ ﺍﻟﻄﺒﺎﻋﺔ‬

‫”ﺑﺼﻔﺘـــﻲ ﻣﻬﻨﺪﺳـــﺔ ﻣﻌﻤﺎﺭﻳـــﺔ‪ ،‬ﻟـــﺪﻱ ﻋﺸـــﻖ ﺩﺍﺋـــﻢ‬

‫ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﺘﺎﺑـــﻊ ﻟﻬـــﺎ‪ ،‬ﺍﻟـــﻰ ﻣـــﺪ ﻋﻤﻼﺋﻬـــﺎ ﺑﺨﺪﻣﺎﺕ‬

‫ﻟﻸﻟـــﻮﺍﻥ ﻭﺍﻷﺷـــﻜﺎﻝ ﻭﺍﻟﺨﺎﻣﺎﺕ‪ .‬ﻭﻗﺪ ﺃﺳـــﻬﻢ ﻋﻤﻠﻲ‬

‫ﻃﺒﺎﻋﻴﺔ ﻣﺘﻜﺎﻣﻠﺔ ﺑﻨﻮﻋﻴﻬﺎ ﺍﻟﺮﻗﻤﻲ ﻭﺍﻷﻭﻓﺴﺖ‪ .‬ﻓﻔﻲ‬ ‫ﻗﺴـــﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﺗﻤﺘﻠﻚ ﺍﻟﺸـــﺮﻛﺔ ﻣﺠﻤﻮﻋﺔ‬

‫ﺗﻌﻤﻖ‬ ‫ﺍﻟﺴﺎﺑﻖ ﺑﺈﺣﺪﻯ ﺷﺮﻛﺎﺕ ﺍﻟﺘﺼﻨﻴﻒ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻓﻲ ّ‬ ‫ﺳـــﻬﻞ ﻋﻤﻠﻴﺔ‬ ‫ﺇﻋﺠﺎﺑﻲ ﺑﺎﻹﺑـــﺪﺍﻉ ﻭﺍﻟﺘﺼﻤﻴﻢ‪ ،‬ﻭﺍﻟﺬﻱ ّ‬

‫ﻣـــﻦ ﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﻔﺎﺋﻘﺔ ﺍﻟﺠـــﻮﺩﺓ ﻣﻦ ”ﺃﺗﺶ‬

‫ﺗﺤﻮﻟﻲ ﺍﻟـــﻰ ﺍﻟﻰ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ‪ ،‬ﻟﻘﺪ‬

‫ﺑـــﻲ“ ﻭ“ﻣﻴﻤﺎﻛـــﻲ“‪ ،‬ﺍﻟﺘـــﻲ ﺗﺴـــﺘﺨﺪﻡ ﻓـــﻲ ﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﺇﻃﻠﻌﺖ ﻋﻠـــﻰ ﺃﻓﻀﻞ ﺍﻟﻤﻤﺎﺭﺳـــﺎﺕ ﺍﻟﻤﺘﺒﻌﺔ ﻓﻲ ﻫﺬﻩ‬

‫ﺍﻟﺪﺍﺧﻠﻴﺔ ﻭﺍﻟﺨﺎﺭﺟﻴﺔ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻃﺎﺑﻌﺎﺕ ﺍﻟﺨﺮﺍﺋﻂ‬

‫ﺍﻟﺼﻨﺎﻋﺔ‪ ،‬ﻭﺍﻟﻤﺘﻀﻤﻨﺔ ﺃﺣﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ‬

‫ﻭﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﺼﻔﻴﺢ‪.‬‬

‫ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ‪ .‬ﻭﻳﻌﻤﻞ ﺑﻔﺮﻳﻖ ﺍﻟﻌﻤﻞ ﺍﻟﺮﺋﻴﺴﻲ ﻛﻞ‬

‫ﺗﻘـــﻮﻝ ﺇﺑﺮﺍﻫـــﺎﻡ‪” :‬ﻟﻘـــﺪ ُﺻﻤﻤـــﺖ ”ﺑﺮﻧﺖ ﺳـــﻨﺘﺮﺍﻝ“‬

‫ﻣﻦ ﺑﺮﺍﺳـــﺎﻧﺎ ﻭﺟﻴﻨﻮ‪ ،‬ﺍﻟﻠﺬﻳﻦ ﻋﻤﻼ ﻣﻌﻲ ﻓﻲ ﺍﻟﺴـــﺎﺑﻖ‬

‫‪ME Printer June 2009‬‬

‫ﻟﺪﻯ ﻣﻘﺮ ﺍﻟﻤﻄﺒﻌﺔ ﻭﺗﻌﻤﻞ ﺣﺎﻟﻴﴼ ﺑﻜﺎﻣﻞ ﻃﺎﻗﺘﻬﺎ‪.‬‬

‫ﺑﺎﻟﺘﺄﻛﻴﺪ ﻋﻠﻰ ﺟﻤﻴﻊ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺍﻟﺴﻮﻕ‪ ،‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ‬

‫‪58‬‬

‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﻟﺒﻨﺎﻥ‪” :‬ﺃﻛﺴﺒﺮﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ“ ﺗﺘﻘﺪﻡ ﺧﻄﻮﺍﺕ ﻓﻲ ﻃﺮﻳﻘﻬﺎ ﻟﻠﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﺒﻴﺌﺔ‬ ‫ﺍﻟﺸﺮﻛـــــﺔ ﺗﻌﺘﻤــــﺪ ﺃﻓﻀــــﻞ ﺍﻟﻤﻤــﺎﺭﺳـــــﺎﺕ ﺍﻟﺘـــــﻲ ﺗـﺮ ّﻭﺝ ﻟﺒﻴﺌــــﺔ ﺃﻓﻀــــﻞ‬ ‫ﺍﻟﺤﺼـــﻮﻝ ﻋﻠﻰ ﻣﻨﺘﺠـــﺎﺕ ﻣﻦ ﻫـــﺬﺍ ﺍﻟﻘﺒﻴﻞ‪ .‬ﻟﺬﻟﻚ‬ ‫ﺩﺃﺑﻨﺎ ﻓﻲ ﺍﻟﻌﺎﻡ ﺍﻟﻤﺎﺿﻲ ﻋﻠﻰ ﺇﺟﺮﺍﺀ ﺑﺤﻮﺙ ﻋﻦ ﻫﺬﻩ‬ ‫ﺍﻟﻈﺎﻫـــﺮﺓ ﻭﻋﻦ ﻛﻞ ﻣﺎ ﻳﺘﻌﻠـــﻖ ﺑﺎﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﺼﺪﻳﻘﺔ‬ ‫ﻟﻠﺒﻴﺌﺔ“‪.‬‬ ‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺑﺪﺃﻧـــﺎ ﻋﻤﻠﻨـــﺎ ﻓـــﻲ ﺍﻟﺼﻤﻴـــﻢ‪ ،‬ﻭﺗﺤﻮﻟﺖ‬ ‫ﺃﻛﺴـــﺒﺮﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ ﺍﻟﻰ ﺇﺳﺘﺨﺪﺍﻡ ﻭﺭﻕ ﻣﻌﺘﻤﺪ‬ ‫ﻣﻦ ﻗﺒﻞ ﻣﺆﺳﺴﺔ ”ﻓﻮﺭﻳﺴﺖ ﺳﺘﻴﻮﺍﺭﺩﺷﺐ ﻛﺎﻭﻧﺴﻞ“‬ ‫ﻓـــﻲ ﺇﻧﺘـــﺎﺝ ﺍﻟﻤﻔﻜـــﺮﺍﺕ‪ ،‬ﻭﺫﻟـــﻚ ﻟﺴـــﺪ ﺍﻹﺣﺘﻴﺎﺟﺎﺕ‬ ‫ﺍﻟﻤﺠﺘﻤﻌﻴﺔ ﻭﺍﻹﻗﺘﺼﺎﺩﻳﺔ ﻭﺍﻟﺒﻴﺌﻴﺔ ﻟﻸﺟﻴﺎﻝ ﺍﻟﺤﺎﻟﻴﺔ‬ ‫ﻭﺍﻟﻤﺴـــﺘﻘﺒﻠﻴﺔ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ ﻗﻤﻨﺎ ﺑﺈﺳـــﺘﺒﺪﺍﻝ ﺑﻌﺾ‬

‫ﻣﻔﻜﺮﺍﺗـــﻪ ﻋﻠـــﻰ ﻭﺭﻕ ﻣﻌـــﺎﺩ ﺍﻟﺘﺪﻭﻳﺮ‪ ،‬ﻭﺍﻟـــﺬﻱ ﺗﻘﻮﻝ‬ ‫ﺍﻟﺸﺮﻛﺔ ﺃﻧﻪ ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺇﺭﺗﻔﺎﻉ ﻃﻔﻴﻒ ﻓﻲ ﺗﻜﺎﻟﻴﻔﻪ‬

‫ﺍﻟﻤﻮﺍﺩ ﺍﻟﺨﺎﻡ ﺍﻟﺘﻲ ﻧﺴـــﺘﺨﺪﻣﻬﺎ ﻓـــﻲ ﻋﻤﻠﻴﺔ ﺍﻹﻧﺘﺎﺝ‬

‫ﺇﻻ ﺃﻧﻬﺎ ﺧﺪﻣﺔ ﺗﺴﺘﺤﻖ ﺍﻟﻌﻨﺎﺀ‪.‬‬

‫ﻓـــﻲ ﺇﻃﺎﺭ ﺳـــﻌﻴﻬﺎ ﺍﻟﻰ ﺗﺨﻔﻴﺾ ﺇﻧﺒﻌﺎﺛـــﺎﺕ ﺍﻟﻜﺮﺑﻮﻥ‬

‫ﻭﻗﺎﺑﻠﺔ ﺗﻤﺎﻣﴼ ﻹﻋﺎﺩﺓ ﺍﻟﺘﺪﻭﻳﺮ“‪.‬‬ ‫ً‬ ‫ﻭﻳﺴﺘﻄﺮﺩ ﺳـــﻜﺎﻟﻲ ﻓﻲ ﺣﺪﻳﺜﻪ ﻗﺎﺋﻼ‪” :‬ﻻﺣﻈﻨﺎ ﺑﺄﻥ‬

‫ﺗﺠﺮﻯ ﺣﺎﻟﻴﴼ ﻹﺳـــﺘﺨﺪﺍﻡ ﺍﻷﺣﺒﺎﺭ ﺍﻟﻨﺒﺎﺗﻴﺔ ﻭﺍﻹﻛﺴﺎﺀ‬

‫ﻭﺇﻋﺘﻤـــﺎﺩ ﺃﻓﻀـــﻞ ﺍﻟﻤﻤﺎﺭﺳـــﺎﺕ ﺍﻟﺒﻴﺌﻴـــﺔ‪ ،‬ﺃﻋﻠﻨـــﺖ‬

‫ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻟﺼﺪﻳﻘـــﺔ ﻟﻠﺒﻴﺌـــﺔ ﺗﻌﺮﻑ ﺑﻜﻮﻧﻬﺎ ﺳـــﻠﻊ‬

‫”ﺃﻛﺴﺒﺮﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ“‪ ،‬ﺇﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ‬

‫ﻏﻴـــﺮ ﺟﺬﺍﺑﺔ ﻣﻦ ﺣﻴﺚ ﺍﻟﺘﺼﻤﻴﻢ‪ ،‬ﻟـــﺬﺍ ﻗﻤﻨﺎ ﺑﺘﺨﻄﻲ‬

‫ﻓﻲ ﺗﺼﻨﻴـــﻊ ﺍﻟﻤﻔﻜﺮﺍﺕ‪ ،‬ﻭﻣﻘﺮﻫﺎ ﻟﺒﻨـــﺎﻥ‪ ،‬ﺃﻧﻬﺎ ﺑﺪﺃﺕ‬

‫ﻫﺬﻩ ﺍﻟﻤﻌﻀﻠﺔ ﻋﻦ ﻃﺮﻳﻖ ﺗﻮﻓﻴﺮ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﺟﻠﻮﺩ‬

‫ُﻳﺬﻛﺮ ﺃﻥ ”ﺃﻛﺴـــﺒﺮﺱ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ“ ﺗﺄﺳﺴـــﺖ ﻓﻲ‬

‫ﺑﺘﻮﻓﻴﺮ ﻋﻤﻼﺋﻬﺎ ﺑﻤﻨﺘﺠﺎﺕ ﺻﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ‪.‬‬

‫”ﻓﻮﻍ“ ﺍﻟﻤﻌﺎﺩﺓ ﺍﻟﺘﺪﻭﻳﺮ ﻛﺄﻏﻠﻔﺔ ﻟﻠﻤﻔﻜﺮﺍﺕ ﺍﻟﺘﻲ ﻧﻘﻮﻡ‬

‫ﻋﺎﻡ ‪ ،١٩٧٢‬ﻭﺑﺪﺃﺕ ﺍﻟﻌﻤﻞ ﻛﻤﻄﺒﻌﺔ ﻗﺒﻞ ﺃﻥ ﺗﺘﻄ ّﻮﺭ‬

‫ﻳﻘﻮﻝ ﺟﻮﺯﻳﻒ ﺳـــﻜﺎﻟﻲ‪ ،‬ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﺸـــﺮﻛﺔ‬

‫ﺑﺘﺼﻨﻴﻌﻬـــﺎ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ‪ ،‬ﻟﺪﻳﻨﺎ ﺗﺸـــﻜﻴﻠﺔ ﺃﻭﻟﻴﺔ ﻣﻦ‬

‫ﻟﺘﻜـــﻮﻥ ﻣﺰ ّﻭﺩ ﻟﺨﺪﻣـــﺎﺕ ﺇﺩﺍﺭﺓ ﺍﻟﻤﻔﺎﻫﻴﻢ ﻭﺍﻟﺘﺼﻤﻴﻢ‬

‫”ﺃﻛﺴـــﺒﺮﺱ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ“‪” :‬ﻟﻘﺪ ﺷـــﻬﺪﻧﺎ ﺣﺪﻭﺙ‬

‫ﺍﻟﻤﻔﻜﺮﺍﺕ ﺍﻟﻘﺎﺑﻠﺔ ﻟﻠﺘﺪﻭﻳﺮ ﺍﻟﺘﻲ ﻻ ﺗﻌﺪ ﻓﻘﻂ ﺻﺪﻳﻘﺔ‬

‫ﺍﻟﺠﺮﺍﻓﻴﻜﻲ ﻭﺍﻟﻄﺒﺎﻋﺔ‪ .‬ﻫﺬﺍ ﻭﺗﻨﺘﺸﺮ ﻣﻜﺎﺗﺐ ﻭﻓﺮﻭﻉ‬

‫ﺗﺤـــﻮﻻﺕ ﺟﺎﺩﺓ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺍﻷﻭﺭﻭﺑﻴﺔ ﻧﺤﻮ ﺇﻋﺘﻤﺎﺩ‬

‫ﻟﻠﺒﻴﺌﺔ ﺑﻞ ﻭﺇﻗﺘﺼﺎﺩﻳﺔ ﺃﻳﻀﴼ“‪.‬‬

‫ﻟﻠﺸـــﺮﻛﺔ ﻓـــﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺷـــﻤﺎﻝ‬

‫ﻟﻜﻲ ﻧﺤﺼﻞ ﻋﻠﻰ ﻣﻨﺘﺠﺎﺕ ﺃﻛﺜﺮ ﻣﻼﺋﻤﺔ ﻣﻊ ﺍﻟﺒﻴﺌﺔ‬

‫ﺃﻓﻀﻞ ﺍﻟﻤﻤﺎﺭﺳـــﺎﺕ ﻭﺗﻮﻓﻴـــﺮ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻟﺼﺪﻳﻘﺔ‬ ‫ﻟﻠﺒﻴﺌـــﺔ‪ ،‬ﻭﻗﺪ ﺇﻟﺘﻤﺴـــﻨﺎ ﺭﻏﺒﺔ ﻋﺪﺩ ﻣـــﻦ ﻋﻤﻼﺋﻨﺎ ﻓﻲ‬

‫ﻭﺗﻮﻓـــﺮ ”ﺃﻛﺴـــﺒﺮﺱ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ“ ﺃﻳﻀـــﴼ ﺣﻠـــﻮ ً‬ ‫ﻻ‬ ‫ّ‬ ‫ﻣﺸـــﺨﺼﺔ ﻣﻦ ﻗﺒﻴـــﻞ ﺗﻤﻜﻴﻦ ﺍﻟﻌﻤﻴـــﻞ ﻣﻦ ﻃﺒﺎﻋﺔ‬

‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﺛﻤـــﺔ ﺑﺤـــﻮﺙ‬ ‫ﻭﻳﺨﺘـــﻢ ﺳـــﻜﺎﻟﻲ ﺣﺪﻳﺜـــﻪ‬ ‫ﺑﻤـــﻮﺍﺩ ﻣﺘﺤﻠﻠﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﺳـــﺘﺘﺎﺡ ﺃﻳﻀﴼ ﺿﻤﻦ ﺍﻟﺤﻠﻮﻝ‬ ‫ّ‬ ‫ﺍﻟﻤﺸﺨﺼﺔ“‪.‬‬

‫ﺃﻓﺮﻳﻘﻴﺎ‪.‬‬

‫ﺍﻷﺭﺩﻥ‪” :‬ﺍﻟﺘﺮﺑﻴﺔ“ ﺗﻨﻬﻲ ﻃﺮﺡ ﻣﻨﺎﻗﺼﺔ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳﻴﺔ‬ ‫ﻟﻠﻌﺎﻡ ﺍﻟﺪﺭﺍﺳﻲ ﺍﻟﻤﻘﺒﻞ‬

‫‪ME Printer June 2009‬‬

‫ﺍﻟﻮﺯﺍﺭﺓ ﺗﺴﻌﻰ ﺍﻟﻰ ﺗﻮﺯﻳﻊ ﺍﻟﻜﺘﺐ ﻋﻠﻰ ﻣﺪﻳﺮﻳﺎﺕ ﺍﻟﺘﺮﺑﻴﺔ ﻭﺍﻟﺘﻌﻠﻴﻢ ﻓﻲ ﻭﻗﺖ ﻣﺒﻜﺮ‬

‫‪59‬‬

‫ﺃﻧﻬﺖ ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴﺔ ﻭﺍﻟﺘﻌﻠﻴﻢ ﺍﻷﺭﺩﻧﻴﺔ ﻃﺮﺡ ﻣﻨﺎﻗﺼﺔ‬

‫ﻧﺴﺨﺔ ﻭﺷﻤﻠﺖ ‪ ٣٥٨‬ﻋﻨﻮﺍﻧﴼ‪.‬‬

‫ﺗﺪﻭﻳﺮ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳﻴﺔ ﺍﻟﺰﺍﺋﺪﺓ ﻓﻲ ﻣﺨﺘﻠﻒ ﻣﺪﺍﺭﺱ‬

‫ﻃﺒﺎﻋـــﺔ ﺟﻤﻴـــﻊ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳـــﻴﺔ ﻟﻠﻌﺎﻡ ﺍﻟﺪﺭﺍﺳـــﻲ‬

‫ﻭﻋـــﺰﺍ ﻋﺼﻔﻮﺭ ﺇﻧﺨﻔﺎﺽ ﻗﻴﻤﺔ ﺍﻟﻜﺘﺐ ﺑﻨﺤﻮ ﻣﻠﻴﻮﻧﻲ‬

‫ﺍﻟﻤﻤﻠﻜـــﺔ ﻭﺗﻮﺯﻳﻌﻬﺎ ﻋﻠﻰ ﺍﻟﻤـــﺪﺍﺭﺱ ﺍﻟﺘﻲ ﺗﻌﺎﻧﻲ ﻣﻦ‬

‫‪ ٢٠١٠ - ٢٠٠٩‬ﻓﻲ ﺧﻄﻮﺓ ﺗﻬﺪﻑ ﺍﻟﻰ ﺗﻮﺯﻳﻌﻬﺎ ﻋﻠﻰ‬

‫ﺩﻳﻨـــﺎﺭ ﻋـــﻦ ﺍﻟﻌﺎﻡ ﺍﻟﻤﺎﺿـــﻲ ﺇﻟﻰ ﻋﺪﺓ ﺍﺳـــﺒﺎﺏ ﺍﺑﺮﺯﻫﺎ‬

‫ﻧﻘﺺ ﻓﻴﻬـــﺎ ﻭﺫﻟﻚ ﺑﺎﻟﺘﻨﺴـــﻴﻖ ﻣﻊ ﻏﺮﻓـــﺔ ﺍﻟﻌﻤﻠﻴﺎﺕ‬

‫ﻣﺪﻳﺮﻳﺎﺕ ﺍﻟﺘﺮﺑﻴﺔ ﻭﺍﻟﺘﻌﻠﻴﻢ ﻓﻲ ﻭﻗﺖ ﻣﺒﻜﺮ ﺑﺤﺴـــﺐ‬

‫ﺇﻋﺎﺩﺓ ﺗﻨﻈﻴﻢ ﻣﺴﺘﻮﺩﻋﺎﺕ ﺍﻟﻜﺘﺐ‪ ،‬ﻭﺩﻗﺔ ﺗﻘﺪﻳﺮ ﺣﺎﺟﺔ‬

‫ﺍﻟﻤﺮﻛﺰﻳﺔ ﻓﻲ ﺍﻟﻮﺯﺍﺭﺓ ﺍﻟﺘﻲ ﺇﺳﺘُﺤﺪﺛﺖ ﻟﻬﺬﻩ ﺍﻟﻐﺎﻳﺔ‪.‬‬

‫ﺃﻣﻴﻦ ﻋﺎﻡ ﺍﻟﻮﺯﺍﺭﺓ ﻟﻠﺸـــﺆﻭﻥ ﺍﻻﺩﺭﺍﻳـــﺔ ﻭﺍﻟﻤﺎﻟﻴﺔ ﻣﻨﺬﺭ‬

‫ﺍﻟـــﻮﺯﺍﺭﺓ ﻣﻦ ﻋﻨﺎﻭﻳﻦ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳـــﻴﺔ ﺍﻟﺘﻲ ﺭﺍﻓﻘﻬﺎ‬

‫ﻭﺃﺷﺎﺭ ﺍﻟﻰ ﺃﻥ ﺍﻟﻮﺯﺍﺭﺓ ﺇﺳﺘﻠﻤﺖ ﻟﻐﺎﻳﺔ ﺍﻵﻥ ﻣﺎ ﻳﺰﻳﺪ ﻋﻦ‬

‫ﻋﺼﻔﻮﺭ‪.‬‬

‫ﺗﻐﻴﻴﺮ ﺁﻟﻴﺔ ﺇﺣﺘﺴـــﺎﺏ ﻫﺬﻩ ﺍﻟﺤﺎﺟﺎﺕ ﻟﻠﻌﺎﻡ ﺍﻟﺪﺭﺍﺳـــﻲ‬

‫‪ ٤٠‬ﺑﺎﻟﻤﺎﺋﺔ ﻣـــﻦ ﺍﻟﻜﺘﺐ ﺍﻟﺘﻲ ﺃﻋﻴﺪﺕ ﻃﺒﺎﻋﺘﻬﺎ ﺣﻴﺚ‬

‫ﻭﻗﺎﻝ ﻋﺼﻔﻮﺭ ﺃﻧﻪ ﺗﻢ ﻃﺮﺡ ﻋﺸـــﺮﺓ ﻣﻨﺎﻗﺼﺎﺕ ﻹﻋﺎﺩﺓ‬

‫ﺍﻟﻤﻘﺒﻞ‪ ،‬ﻭﺣﺼﺮﻫﺎ ﺑﺎﺩﺍﺭﺓ ﻭﺍﺣﺪﺓ ﻫﻲ ﺍﻟﻠﻮﺍﺯﻡ ﻭﺍﻟﺘﺰﻭﻳﺪ‬

‫ﺗﻢ ﺗﺨﺰﻳﻨﻬﺎ ﻓﻲ ﻣﺴـــﺘﻮﺩﻋﺎﺗﻬﺎ ﻟﻴﺼـــﺎﺭ ﻓﻴﻤﺎ ﺑﻌﺪ ﺍﻟﻰ‬

‫ﻃﺒﺎﻋـــﺔ ﺍﻟﻜﺘﺐ ﺑﻘﻴﻤـــﺔ ﺑﻠﻐﺖ ﻧﺤـــﻮ ‪ ١١‬ﻣﻠﻴﻮﻥ ﺩﻳﻨﺎﺭ‬

‫ﻭﺑﺎﻟﺘﻨﺴﻴﻖ ﻣﻊ ﺍﻗﺴﺎﻡ ﺇﺳﺘﻼﻡ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳﻴﺔ ﺍﻟﺘﻲ‬

‫ﺗﻮﺯﻳﻌﻬﺎ ﻋﻠﻰ ﺍﻟﻤﺪﺍﺭﺱ ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﻤﺤﺪﺩ‪.‬‬

‫ﻣﻘﺎﺭﻧﺔ ﺑﻨﺤﻮ ‪ ١٣‬ﻣﻠﻴـــﻮﻥ ﺩﻳﻨﺎﺭ ﻟﻠﻌﺎﻡ ﺍﻟﻤﺎﺿﻲ ﻣﻘﺪﺭﴽ‬

‫ﺇﺳﺘُﺤﺪﺛﺖ ﺃﺧﻴﺮﴽ ﻓﻲ ﻣﺪﻳﺮﻳﺎﺕ ﺍﻟﺘﺮﺑﻴﺔ ﻭﺍﻟﺘﻌﻠﻴﻢ‪.‬‬

‫ﻋﺪﺩ ﺍﻟﻜﺘﺐ ﺍﻟﺘﻲ ﺗﻢ ﺇﻋﺎﺩﺓ ﻃﺒﺎﻋﺘﻬﺎ ﺑﻨﺤﻮ ‪ ١٩‬ﻣﻠﻴﻮﻥ‬

‫ﻭﺑ ّﻴـــﻦ ﻋﺼﻔـــﻮﺭ ﻓﻲ ﻫﺬﺍ ﺍﻹﻃـــﺎﺭ ﺍﻥ ﺍﻟـــﻮﺯﺍﺭﺓ ﺍﻋﺎﺩﺕ‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

‫‪www.meprinter.com‬‬

‫ﻣﺼﺮ‪” :‬ﺍﻟﻜﺎﺭﺯﺟﺮﺍﻑ“ ﺗﻘﺘﻨﻲ ﺃﺣﺪﺙ ﺃﻧﻈﻤﺔ ﺇﺧﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ ﻣﻦ ﺳﻜﺮﻳﻦ‬ ‫ﺷــﺮﺍﺀ ﻧﻈـﺎﻡ ”‪ ٨٦٠٠‬ﺃﺱ“ ﻋﺒـــﺮ ﺷﺮﻛـــﺔ ﺁﺷﻤﻨـﺪ‪ ،‬ﻭﻛﻴـــﻞ ﻣﻨﺘﺠﺎﺕ ﺳﻜﺮﻳــــﻦ ﻓــﻲ ﻣﺼـﺮ‬ ‫ﺃﻋﻠﻨﺖ ﺍﻟﻜﺎﺭﺯﺟﺮﺍﻑ‪ ،‬ﺇﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻤﺘﺨﺼﺼﺔ‬

‫ﻋﺪﺩ ﻛﺒﻴـــﺮ ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺨﺎﺻـــﺔ ﻭﺍﻟﻌﺎﻣﺔ ﻭﻣﻜﺎﺗﺐ‬

‫ﻓﻲ ﺗﻮﻓﻴـــﺮ ﺧﺪﻣﺎﺕ ﻣﺘﻜﺎﻣﻠﺔ ﻓـــﻲ ﻣﺠﺎﻝ ﺍﻟﺘﺤﻀﻴﺮ‬

‫ﺍﻟﺠﺮﺍﻓﻴﻚ ﻭﺷﺮﻛﺎﺕ ﺍﻟﺪﻋﺎﻳﺔ ﻭﺍﻹﻋﻼﻥ“‪.‬‬

‫ﺍﻟﻄﺒﺎﻋـــﻲ‪ ،‬ﻭﻣﻘﺮﻫﺎ ﻣﺼﺮ‪ ،‬ﻋﻦ ﻗﻴﺎﻣﻬﺎ ﺑﺸـــﺮﺍﺀ ﻧﻈﺎﻡ‬

‫ﻭﻋﻦ ﺳﺒﺐ ﺇﻗﺘﻨﺎﺀ ﻣﺎﻛﻴﻨﺔ ﺳﻲ ﺗﻲ ﺑﻲ ﻣﻦ ﺳﻜﺮﻳﻦ‪،‬‬

‫ﺇﺧـــﺮﺍﺝ ﺍﻷﻟـــﻮﺍﺡ )‪ (8600S CTP‬ﻣﻦ ﺳـــﻜﺮﻳﻦ‪.‬‬

‫ﻳﻘـــﻮﻝ ﻓـــﺆﺍﺩ‪” :‬ﺑـــﺪﺃﺕ ﺻﻨﺎﻋـــﺔ ﺍﻷﻓﻼﻡ ﻓـــﻲ ﻣﺼﺮ‬

‫ﻭﻭﻓﻘـــﴼ ﻟﻠﺸـــﺮﻛﺔ‪ ،‬ﺗﻤـــﺖ ﺻﻔﺔ ﺍﻟﺸـــﺮﺍﺀ ﻋﺒﺮ ﺷـــﺮﻛﺔ‬

‫ﺑﺎﻹﻧﺤـــﺪﺍﺭ ﻧﺘﻴﺠﺔ ﻧﻘﺺ ﺍﻟﻤﻮﺍﺩ ﺍﻟﺨـــﺎﻡ ﺍﻟﺘﻲ ﺗﺪﺧﻞ‬

‫ﺁﺷﻤﻨﺪ‪ ،‬ﻭﻛﻴﻞ ﻣﻨﺘﺠﺎﺕ ﺳﻜﺮﻳﻦ ﻓﻲ ﻣﺼﺮ‪.‬‬

‫ﻓﻲ ﺻﻨﺎﻋﺘﻬﺎ ﻭﺗﺄﺗﻴﻨﺎ ﻣﻦ ﺍﻟﺴﻮﻕ ﺍﻟﻌﺎﻟﻤﻴﺔ‪ .‬ﻭﺑﺼﻔﺘﻨﺎ‬

‫ﻳﻘﻮﻝ ﻓﺎﺩﻱ ﻓﺆﺍﺩ‪ ،‬ﻣﺪﻳﺮ ﺷﺮﻛﺔ ﺍﻟﻜﺎﺭﺯﺟﺮﺍﻑ‪” :‬ﺑﺪﺃﺕ‬

‫ﻣﺮﻛﺰ ﻣﺘﺨﺼﺺ ﻓﻲ ﻓﺼـــﻞ ﺍﻷﻟﻮﺍﻥ‪ ،‬ﻛﺎﻥ ﻳﺘﻮﺟﺐ‬

‫ﺷـــﺮﻛﺔ ﺍﻟﻜﺎﺭﺯﺟـــﺮﺍﻑ ﻧﺸـــﺎﻃﻬﺎ ﻓـــﻲ ﻋـــﺎﻡ ‪١٩٩٦‬‬

‫ﻋﻠﻴﻨﺎ ﺇﻳﺠﺎﺩ ﺍﻟﺒﺪﺍﺋـــﻞ‪ ،‬ﻟﺬﺍ ﻗﺮﺭﻧﺎ ﺇﻗﺘﻨﺎﺀ ﻣﺎﻛﻴﻨﺔ ﺇﺧﺮﺍﺝ‬

‫ﻛﺸـــﺮﻛﺔ ﻣﺘﺨﺼﺼﺔ ﺑﻌﻤـــﻞ ﺍﻟﺘﺼﻤﻴﻤﺎﺕ ﻭﺧﺪﻣﺎﺕ‬

‫ﺍﻷﻟﻮﺍﺡ )ﺳـــﻲ ﺗﻲ ﺑﻲ( ﻣﻦ ﺳﻜﺮﻳﻦ ﺍﻟﺘﻲ ﺳﺘﺘﻴﺢ ﻟﻨﺎ‬

‫ﺍﻟﺘﺠﻬﻴـــﺰﺍﺕ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻭﻓﺼـــﻞ ﺍﻷﻟـــﻮﺍﻥ‪ .‬ﺑﺪﺃﻧـــﺎ‬

‫ﻣﻮﺍﻛﺒـــﺔ ﺍﻟﺘﻄﻮﺭﺍﺕ ﺍﻟﺘﻲ ﺗﺸـــﻬﺪﻫﺎ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺑﻤﻮﻇﻔﻴﻦ ﻓﻘـــﻂ‪ ،‬ﻭﻣﻊ ﻣﺮﻭﺭ ﺍﻟﻮﻗـــﺖ ﻭﺇﺯﺩﻳﺎﺩ ﻗﺎﻋﺪﺓ‬

‫ﺍﻟﻌﺎﻟﻤﻴﺔ“‪.‬‬

‫ﻋﻤﻼﺀ ﺍﻟﺸـــﺮﻛﺔ‪ ،‬ﺯﺍﺩ ﻋﺪﺩ ﻣﻮﻇﻔﻴﻨﺎ ﺍﻟﻰ ‪ ١٥‬ﻣﺼﻤﻤﴼ‬

‫ﻭﻭﻓﻘﴼ ﻟﻔﺆﺍﺩ‪ ،‬ﻟﻴﺴﺖ ﻫﺬﻩ ﺍﻟﻤﺮﺓ ﺍﻷﻭﻟﻰ ﺍﻟﺘﻲ ﺗﺘﻌﺎﻣﻞ‬

‫ﻭﻣﻬﻨﺪﺳﴼ“‪.‬‬

‫ﺑﻬـــﺎ ﺍﻟﻜﺎﺭﺯﺟﺮﺍﻑ ﻣﻊ ﻣﻌﺪﺍﺕ ﺳـــﻜﺮﻳﻦ‪ ،‬ﻓﻘﺪ ﺳـــﺒﻖ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺗﺸـــﺘﻤﻞ ﻗﺎﺋﻤﺔ ﻋﻤﻼﺋﻨﺎ ﻋﻠـــﻰ ﻫﻴﺌﺎﺕ‬

‫ﻭﺃﻥ ﺇﻗﺘﻨـــﺖ ﺛـــﻼﺙ ﻣﻌﺪﺍﺕ ﻣﻦ ﺳـــﻜﺮﻳﻦ‪ ،‬ﻣﺸـــﻴﺮﴽ‬

‫ﺩﻭﻟﻴـــﺔ ﻛﺎﻟﺼﻠﻴﺐ ﺍﻷﺣﻤﺮ ﻭﻣﻨﻈﻤﺔ ﺍﻟﺼﺤﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ‬

‫ﺍﻟـــﻰ ﺃﻥ ﺗﻮﻓﺮ ﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ ﻭﺧﺪﻣﺎﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ ﻣﻦ‬

‫ﻭﺍﻟــــ ‪ ،UNDP‬ﻭﻫﻴﺌـــﺎﺕ ﺣﻜﻮﻣﻴـــﺔ ﻛـــﻮﺯﺍﺭﺓ ﺍﻟﺜﻘﺎﻓﺔ‬

‫ﺧﻼﻝ ﺷـــﺮﻛﺔ ﺁﺷـــﻤﻨﺪ‪ ،‬ﻭﻛﻴﻞ ﺳـــﻜﺮﻳﻦ ﻓﻲ ﻣﺼﺮ‪،‬‬

‫ﻭﻭﺯﺍﺭﺓ ﺍﻟﺴﻴﺎﺣﺔ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﻋﺪﺩ ﻛﺒﻴﺮ ﻣﻦ ﺍﻟﻔﻨﺎﻧﻴﻴﻦ‬

‫ﻳﻌﺪ ﻣﻦ ﺃﺣﺪ ﺃﺳﺒﺎﺏ ﺇﻗﺘﻨﺎﺋﻬﺎ‪.‬‬

‫ﺍﻟﻤﺼﻤﻤﻴـــﻦ ﻭﺃﺫﻛﺮ ﻣﻨﻬـــﻢ ﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻻ‬

‫ﻭﺑﺴـــﺆﺍﻟﻪ ﻋـــﻦ ﺍﻟﺘﺪﺍﺑﻴـــﺮ ﺍﻟﺘﻲ ﺇﺗﺨﺬﺗﻬﺎ ﺷـــﺮﻛﺘﻪ ﻓﻲ‬

‫ﺍﻟﺤﺼـــﺮ ﻣﺤـــﻲ ﺍﻟﻠﺒﺎﺩ ﻭﻧﺎﺟﻲ ﺷـــﺎﻛﺮ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ‬

‫ﻣﻮﺍﺟﻬـــﺔ ﺗﺤﺪﻳﺎﺕ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﺮﺍﻫﻨﺔ‪ ،‬ﺃﺟﺎﺏ‬

‫ﻓـــﺆﺍﺩ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻧﺸـــﻜﺮ ﺍﷲ ﻋﻠـــﻰ ﺃﻥ ﻣﺼﺮ ﻟـــﻢ ﺗﺘﺄﺛﺮ‬ ‫ﺑﺎﻷﺯﻣـــﺔ ﺍﻟﺮﺍﻫﻨﺔ ﺍﻟﻰ ﺍﻟﺤﺪ ﺍﻟـــﺬﻱ ﻳﺪﻓﻌﻨﺎ ﺍﻟﻰ ﺇﻳﻘﺎﻑ‬ ‫ﺇﺳـــﺘﺜﻤﺎﺭﺍﺗﻨﺎ‪ ،‬ﺑﻞ ﺑﺎﻟﻌﻜﺲ ﺩﻓﻌﺘﻨﺎ ﻫـــﺬﻩ ﺍﻷﺯﻣﺔ ﺍﻟﻰ‬ ‫ﺃﻥ ﻧﺠﺘﻬﺪ ﺃﻛﺜﺮ ﻭﻧﻌﻤﻞ ﺑﺈﺧﻼﺹ ﻟﺤﻴﻦ ﺗﺠﺎﻭﺯﻫﺎ‪.‬‬ ‫ﻭﺑﻤـــﺎ ﺃﻥ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻻﺯﺍﻟﺖ ﺻﺎﻣﺪﺓ‪ ،‬ﺇﺗﻔﻘﻨﺎ ﻣﻊ‬ ‫ﻋﺪﺩ ﻣـــﻦ ﺍﻟﻤﻄﺎﺑﻊ ﻋﻠﻰ ﺗﺰﻭﻳﺪﻫﻢ ﺑﺈﺣﺘﻴﺎﺟﺎﺗﻬﻢ ﻣﻦ‬ ‫ﺃﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻭﺑﻬﺬﺍ ﻧﻜﻮﻥ ﻗﺪ ﺣﺼﻠﻨﺎ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺔ‬ ‫ﻭﺍﺣـــﺪﺓ ﻟﺨﺪﻣﺔ ﺃﻛﺜﺮ ﻣﻦ ﻣﻄﺒﻌﺔ ﺑﺘﻜﻠﻔﺔ ﺃﻗﻞ ﻭﻧﺘﺎﺋﺞ‬ ‫ﺃﻓﻀﻞ“‪.‬‬

‫ﻓﻠﺴﻄﻴﻦ‪” :‬ﺍﻟﻨﻘﻞ ﻭﺍﻟﻤﻮﺍﺻﻼﺕ“ ّ‬ ‫ﺗﻮﻗﻊ ﺇﺗﻔﺎﻗﻴﺔ ﻃﺒﺎﻋﺔ ﺭﺧﺺ ﺍﻟﺴﻴﺎﻗﺔ ﻣﻊ ﺛﻼﺙ‬ ‫ﺷﺮﻛﺎﺕ ﻣﺤﻠﻴﺔ‬ ‫ﺍﻟﺮﺧـﺺ ﺍﻟﺒﻼﺳﺘﻴﻜﻴـﺔ ﺗﺘﻤﻴـﺰ ﺑﺈﺣﺘﻮﺍﺋﻬـﺎ ﻋﻠـﻰ ﻣﻮﺍﺻﻔـﺎﺕ ﺃﻣﻨﻴـﺔ ﻋﺎﻟﻴـﺔ ﺗﻤﻨـﻊ ﺗﺰﻭﻳﺮﻫـﺎ‬ ‫ﻭ ّﻗـــﻊ ﻭﺯﻳـــﺮ ﺍﻟﻨﻘـــﻞ ﻭﺍﻟﻤﻮﺍﺻﻼﺕ ﺍﻟﺪﻛﺘﻮﺭ ﻣﺸـــﻬﻮﺭ‬

‫ﻭﺳـــﺘﺤﺘﻮﻱ ﺭﺧـــﺺ ﺍﻟﺴـــﻴﺎﻗﺔ ﻋﻠـــﻰ ﺍﻟﻌﺪﻳـــﺪ ﻣـــﻦ‬

‫ﺍﻟﻤﺪﻭﻧـــﺔ ﻓﻴﻬﺎ‪ ،‬ﻭﺗﺤﺘﻮﻱ ﻋﻠﻰ ﻣﻌﻠﻮﻣﺎﺕ ﻋﻦ ﺇﺳـــﻢ‬

‫ﺃﺑـــﻮ ﺩﻗـــﺔ ﺇﺗﻔﺎﻗﻴـــﺔ ﻟﻄﺒﺎﻋـــﺔ ﺭﺧـــﺺ ﺍﻟﺴـــﺎﺋﻘﻴﻦ ﻣﻊ‬

‫ﺍﻟﻤﻮﺍﺻﻔـــﺎﺕ ﺍﻷﻣﻨﻴـــﺔ ﺍﻟﺘﻲ ﺳـــﺘﺤﺪ ﻣـــﻦ ﻋﻤﻠﻴﺎﺕ‬

‫ﺍﻟﻤﺎﻟـــﻚ ﻭﺗﺎﺭﻳـــﺦ ﺇﺻﺪﺍﺭ ﺍﻟﺮﺧﺼـــﺔ ﻭﺗﺎﺭﻳـــﺦ ﺇﻧﺘﻬﺎﺋﻬﺎ‬

‫ﺇﺋﺘﻼﻑ ﺛﻼﺙ ﺷـــﺮﻛﺎﺕ ﻓﻠﺴـــﻄﻴﻨﻴﺔ‪ ،‬ﻭﻫﻲ ﺷـــﺮﻛﺔ‬

‫ﺍﻟﺘﺰﻭﻳـــﺮ ﻟﻠﺮﺧـــﺺ ﺑﺸـــﻜﻞ ﻛﺒﻴـــﺮ‪ ،‬ﻭﺳـــﺘﻜﻮﻥ ﻣﺪﺓ‬

‫ﻭﻋﻨـــﻮﺍﻥ ﺣﺎﻣﻞ ﺍﻟﺮﺧﺼﺔ ﻭﺻﻮﺭﺗـــﻪ‪ ،‬ﺇﺿﺎﻓﺔ ﺇﻟﻰ ﺭﻗﻢ‬

‫”ﺃﻟﺘﻤﺖ ﻟﻠﺤﻠﻮﻝ ﺍﻟﻤﺘﻜﺎﻣﻠـــﺔ“ ﻣﻤﺜﻠﺔ ﺑﻤﺪﻳﺮﻫﺎ ﺍﻟﻌﺎﻡ‬

‫ﺻﻼﺣﻴﺔ ﺍﻟﺮﺧﺼﺔ ﻋﺸﺮ ﺳﻨﻮﺍﺕ‪.‬‬

‫ﺗﺴﻠﺴﻠﻲ ﻟﻠﺒﻄﺎﻗﺔ‪ ،‬ﻣﺸﻴﺮﴽ ﺇﻟﻰ ﺃﻥ ﺇﺻﺪﺍﺭ ﺃﻭﻝ ﺭﺧﺼﺔ‬

‫ﻣﻤﺜﻠﺔ ﺑﻤﺪﻳﺮﻫﺎ ﺍﻟﻌﺎﻡ ﺣﺴـــﺎﻡ ﺟﻮﺩﺓ‪ ،‬ﻭﺷﺮﻛﺔ ”ﺇﺳﺮﺍﺀ‬

‫ﺃﺟـــﻞ ﻣﻮﺍﻛﺒﺔ ﺍﻟﺘﻄـــﻮﺭ ﺍﻟﺘﻜﻨﻮﻟﻮﺟـــﻲ ﻭﺗﻘﺪﻳﻢ ﺧﺪﻣﺔ‬

‫ﻟﻠﺒﺮﻣﺠﺔ ﻭﺍﻟﻜﻤﺒﻴﻮﺗﺮ“ ﻣﻤﺜﻠﺔ ﺑﻤﺪﻳﺮﻫﺎ ﺍﻟﻌﺎﻡ ﺣﺴـــﺎﻡ‬

‫ﻣﺘﻤﻴﺰﺓ ﻟﺰﻳﺎﺩﺓ ﻣﺘﻠﻘﻲ ﺍﻟﺨﺪﻣﺔ‪ ،‬ﺣﻴﺚ ﺳـــﻴﺘﻢ ﺇﺻﺪﺍﺭ‬

‫ﻓﻲ ﻫـــﺬﻩ ﺍﻟﺮﺧﺼﺔ ﺍﻟﺒﻼﺳـــﺘﻴﻜﻴﺔ ﺍﻟﻤﺰﻣﻊ ﺇﺻﺪﺍﺭﻫﺎ‪،‬‬

‫ﺩﻭﻳﻜﺎﺕ‪.‬‬

‫ﻫﺬﻩ ﺍﻟﺮﺧﺺ ﺍﻟﺒﻼﺳـــﺘﻴﻜﻴﺔ ﺿﻤـــﻦ ﺑﻴﺌﺔ ﺍﻟﻜﺘﺮﻭﻧﻴﺔ‬

‫ﻭﺍﻟﺘﻲ ﺗﻀﺎﻫﻲ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺭﺧﺺ ﺍﻟﻘﻴﺎﺩﺓ ﻓﻲ ﺍﻟﺪﻭﻝ‬

‫ﻭﺣﻀﺮ ﻣﺮﺍﺳـــﻢ ﺗﻮﻗﻴﻊ ﺍﻻﺗﻔﺎﻗﻴﺔ ﻭﻛﻴﻞ ﻭﺯﺍﺭﺓ ﺍﻟﻨﻘﻞ‬

‫ﺫﻛﻴـــﺔ ﻭﻣﺘﺠﺎﻧﺴـــﺔ‪ ،‬ﻣﻀﻴﻔـــﴼ ﺃﻥ ﻫﺬﺍ ﺍﻟﻨﻈـــﺎﻡ ﺍﻵﻟﻲ‬

‫ﺍﻟﻤﺘﻘﺪﻣـــﺔ ﻭﺩﻭﻝ ﺍﻟﺠﻮﺍﺭ‪ .‬ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪:‬‬

‫ﻭﺍﻟﻤﻮﺍﺻﻼﺕ ﻭﺭﺋﻴﺲ ﻟﺠﻨﺔ ﺍﻟﻤﺸﺮﻭﻉ ﺍﻟﺪﻛﺘﻮﺭ ﻋﻠﻲ‬

‫ﻹﺻـــﺪﺍﺭ ﺍﻟﺮﺧـــﺺ ﻳﻤﺘﺎﺯ ﺑﺎﻟﺴـــﺮﻋﺔ ﻭﺩﻗـــﺔ ﺍﻟﺒﻴﺎﻧﺎﺕ‬

‫”ﻛﺎﻧـــﺖ ﻫﻨﺎﻙ ﺟﻬـــﻮﺩ ﻣﺒﺬﻭﻟﺔ ﻣﻦ ﻗﺒﻞ ﺍﻟﺸـــﺮﻛﺎﺕ‬

‫ﺷﻌﺚ ﺇﻟﻰ ﺟﺎﻧﺐ ﻛﺒﺎﺭ ﺍﻟﻤﺴﺆﻭﻟﻴﻦ ﺑﺎﻟﻮﺯﺍﺭﺓ‪.‬‬

‫ﻭﻭﺿﻮﺣﻬـــﺎ‪ ،‬ﺣﻴـــﺚ ﺗﺼـــﺪﺭ ﺗﻠﻘﺎﺋﻴـــﴼ ﺑﻤﺠـــﺮﺩ ﺇﺩﺧﺎﻝ‬

‫ﺍﻟﻔﻠﺴـــﻄﻴﻨﻴﺔ ﺑﺪﻋﻮﺓ ﻣﻦ ﺍﻟـــﻮﺯﺍﺭﺓ ﻹﻋﺘﻤﺎﺩ ﺍﻟﺘﻘﻨﻴﺎﺕ‬

‫ﻭﺃﻭﺿﺤـــﺖ ﻭﺯﺭﺍﺓ ﺍﻟﻨﻘـــﻞ ﺃﻥ ﻫـــﺬﺍ ﺍﻟﻤﺸـــﺮﻭﻉ ﻳﻌـــﺪ‬

‫ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻟﺸـــﺨﺼﻴﺔ‪ ،‬ﺇﺿﺎﻓﺔ ﺇﻟﻰ ﺇﻣﻜﺎﻧﻴﺔ ﺍﻟﺤﺼﻮﻝ‬

‫ﺍﻟﺤﺪﻳﺜـــﺔ ﻓﻲ ﺇﺻﺪﺍﺭ ﻣﺜـــﻞ ﻫﺬﻩ ﺍﻟﺮﺧﺺ‪ “،‬ﻣﺸـــﻴﺮﴽ‬

‫ﻣـــﻦ ﺍﻟﻤﺸـــﺎﺭﻳﻊ ﺍﻟﺮﺍﺋـــﺪﺓ ﻋﻠـــﻰ ﻣﺴـــﺘﻮﻯ ﺍﻟﻤﻨﻄﻘﺔ‪،‬‬

‫ﻋﻠﻰ ﺭﺧﺼﺔ ﺇﺿﺎﻓﻴـــﺔ ﺑﺎﻟﻠﻐﺘﻴﻦ ﺍﻟﻌﺮﺑﻴﺔ ﻭﺍﻹﻧﺠﻠﻴﺰﻳﺔ‬

‫ﺍﻟﻰ ﺃﻥ ﻫـــﺬﻩ ﺍﻟﺨﻄﻮﺓ ﺗﻌﺪ ﺍﻟﻤﺮﺣﻠﺔ ﺍﻷﻭﻟﻰ ﻹﻋﺘﻤﺎﺩ‬

‫ﺣﻴـــﺚ ﺳـــﻴﺘﻢ ﺇﺻـــﺪﺍﺭ ﺭﺧﺺ ﺳـــﻴﺎﻗﺔ ﻋﻠﻰ ﺷـــﻜﻞ‬

‫ﻹﺳﺘﺨﺪﺍﻣﻬﺎ ﺧﺎﺭﺝ ﺣﺪﻭﺩ ﻓﻠﺴﻄﻴﻦ‪.‬‬

‫ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺤﺪﻳﺜﺔ ﻭﺍﻷﻟﻜﺘﺮﻭﻧﻴﺔ ﻓﻲ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ‬

‫ﺑﻄﺎﻗﺎﺕ ﺑﻼﺳـــﺘﻴﻜﻴﺔ ﺑﻤﻮﺍﺻﻔﺎﺕ ﻋﺎﻟﻤﻴﺔ ﻭﻣﻄﺒﻮﻋﺔ‬

‫ﻭﺃﻛﺪ ﺃﺑﻮ ﺩﻗﺔ ﺃﻥ ﺃﻫﻤﻴﺔ ﺍﻟﺮﺧﺼﺔ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﺗﻜﻤﻦ‬

‫ﻣﻤﻴﺰﺓ ﻟﻠﺠﻤﻬﻮﺭ‪.‬‬

‫ﺑﺘﻘﻨﻴـــﺔ ﺍﻟﻠﻴﺰﺭ ﻭﺗﻘﻨﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻠ ّﻮﻧﺔ ﺍﻟﻤﻌﻜﻮﺳـــﺔ‪.‬‬

‫ﻓـــﻲ ﺻﻌﻮﺑـــﺔ ﺗﺰﻭﻳﺮﻫـــﺎ ﺃﻭ ﺍﻟﺘﻼﻋـــﺐ ﺑﺎﻟﻤﻌﻠﻮﻣـــﺎﺕ‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

‫‪www.meprinter.com‬‬

‫‪ME Printer June 2009‬‬

‫ﺳـــﻌﻴﺪ ﺯﻳﺪﺍﻥ‪ ،‬ﻭﺷـــﺮﻛﺔ ”ﺟـــﻮﺩﺓ ﻟﺘﻘﻨﻴـــﺔ ﺍﻟﺒﻄﺎﻗﺎﺕ“‬

‫ﻭﺃﺷـــﺎﺩ ﺍﻟﻮﺯﻳﺮ ﺃﺑـــﻮ ﺩﻗﺔ ﺑﻬـــﺬﻩ ﺍﻟﺨﻄـــﻮﺓ ﺍﻟﺮﺍﺋﺪﺓ ﻣﻦ‬

‫ﻣﻦ ﻫﺬﺍ ﺍﻟﻨﻮﻉ ﺳﻴﺘﻢ ﻓﻲ ﻏﻀﻮﻥ ﺃﺭﺑﻌﺔ ﺃﺷﻬﺮ‪.‬‬ ‫ﻭﺃﺷـــﺎﺩ ﺷـــﻌﺚ ﺑﺎﻟﻤﺰﺍﻳﺎ ﺍﻷﻣﻨﻴﺔ ﺍﻟﻤﺘﻌـــﺪﺩﺓ ﻭﺍﻟﻤﻤﻴﺰﺓ‬

‫‪60‬‬

‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺗﺮﻛﻴﺎ‪ :‬ﻣﺠﻤﻮﻋﺔ ”ﺳﺎﻣﻮﺭ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ“ ﺗﺒﺪﺃ ﺃﻋﻤﺎﻟﻬﺎ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﺍﻟﻤﺼﻨّﻊ ﺍﻹﻳﻄﺎﻟﻲ ﻟﻤﻨﺘﺠﺎﺕ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ﺍﻹﺳﺘﻬﻼﻛﻴﺔ ﻳﻔﺘﺘﺢ ﻣﻜﺘﺐ ﺇﺭﺗﺒﺎﻁ ﻟﻪ ﺑﺈﺳﻄﻨﺒﻮﻝ‬ ‫ﺑﺘﺮﻛﻴـــﺎ‪ .‬ﻭﺳـــﺘﻘﻮﻡ ﺑﺘﻤﺜﻴـــﻞ ﺍﻟﻤﺠﻤﻮﻋـــﺔ ﻣﺆﺳﺴـــﺔ‬ ‫ﻓﻴﺮﻭﻧﺎ ﻻﺳـــﺘﺮ ﺃﺱ ﺁﺭ ﺃﻝ )ﻓﻴﻼ(‪ ،‬ﺇﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ‬ ‫ﺍﻟﺘﺎﺑﻌـــﺔ ﻟﻠﻤﺠﻤﻮﻋـــﺔ‪ ،‬ﻭﺍﻟﺘـــﻲ ﺗﺘﺨﺼـــﺺ ﺑﺘﺼﻨﻴـــﻊ‬ ‫ﺍﻷﻟﻮﺍﺡ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ‪.‬‬ ‫ﻭﺗﻘـــﻮﻡ ﻣﺠﻤﻮﻋـــﺔ ”ﺳـــﺎﻣﻮﺭ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ“ ﺍﻟﺘـــﻲ‬ ‫ﺗﺄﺳﺴـــﺖ ﻓـــﻲ ﻋـــﺎﻡ ‪ ،١٩٩٨‬ﺑﺘﺼﺪﻳـــﺮ ﺍﻟﻤﻨﺘﺠـــﺎﺕ‬ ‫ﺍﻹﺳـــﺘﻬﻼﻛﻴﺔ ﺍﻟـــﻰ ﻣﺎ ﻳﺰﻳـــﺪ ﻋﻦ ﺍﻟــــ ‪ ٨٠‬ﺩﻭﻟﺔ ﻋﺒﺮ‬ ‫ﺷﺒﻜﺔ ﺗﻮﺯﻳﻊ ﻭﺍﺳﻌﺔ‪.‬‬ ‫ﻭﻗﺎﻝ ﺃﻭﺭﺍﺯﻳﻮ ﺳـــﺎﻣﻮﻏﻴﺎ‪ ،‬ﺍﻟﻤﺆﺳـــﺲ ﻭﺍﻟﺮﺋﻴﺲ ﺍﻟﺤﺎﻟﻲ‬ ‫ﻟﻤﺠﻤﻮﻋـــﺔ ”ﺳـــﺎﻣﻮﺭ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ“‪ ،‬ﻭﺍﻟﺬﻱ ﺣﺼﻞ‬ ‫ﻣﺆﺧﺮﴽ ﻋﻠﻰ ﻭﺳـــﺎﻡ ”ﻓﺎﺭﺱ ﺍﻟﺠﻤﻬﻮﺭﻳـــﺔ ﺍﻹﻳﻄﺎﻟﻴﺔ“‪:‬‬ ‫”ﻧﺴﻌﻰ ﻷﻥ ﻧﺤﺎﻓﻆ ﻋﻠﻰ ﺗﻮﺍﺟﺪﻧﺎ ﺑﺎﻟﻘﺮﺏ ﻣﻦ ﺍﻟﻌﻤﻴﻞ‪،‬‬ ‫ﻛﺸـــﻔﺖ ”ﺳـــﺎﻣﻮﺭ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ“‪ ،‬ﻭﻫﻲ ﻣﺠﻤﻮﻋﺔ‬

‫ﺍﻟﺠﺮﺍﻓﻴﻚ ﺍﻹﺳـــﺘﻬﻼﻛﻴﺔ ﻛﺄﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻷﺣﺒﺎﺭ‬

‫ﻗﺎﺑﻀـــﺔ ﺗﺘﺨﺬ ﻣـــﻦ ﻣﺪﻳﻨـــﺔ ﺑﻮﻟﻮﻧﻴـــﺎ ﺑﺈﻳﻄﺎﻟﻴـــﺎ ﻣﻘﺮﴽ‬

‫ﻭﺍﻟﻤـــﻮﺍﺩ ﺍﻟﻜﻴﻤﻴﺎﻭﻳـــﺔ ﻭﻏﻴﺮﻫﺎ‪ ،‬ﻋﻦ ﺃﻧﻬـــﺎ ﺗﻘﻮﻡ ﺣﺎﻟﻴﴼ‬

‫ﻟﻬـــﺎ‪ ،‬ﻭﺍﻟﺘـــﻲ ﺗﺘﺨﺼﺺ ﺑﺘﺼﻨﻴـــﻊ ﻣﻨﺘﺠـــﺎﺕ ﻓﻨﻮﻥ‬

‫ﺑﺈﻓﺘﺘـــﺎﺡ ﻣﻜﺘﺐ ﺇﺭﺗﺒـــﺎﻁ ﻟﻬﺎ ﻓﻲ ﻣﺪﻳﻨﺔ ﺇﺳـــﻄﻨﺒﻮﻝ‬

‫ﻭﺑﻬﺬﻩ ﺍﻟﻄﺮﻳﻘﺔ ﺳـــﻴﻜﻮﻥ ﺑﻤﻘﺪﻭﺭﻧﺎ ﻣﺘﺎﺑﻌﺔ ﻣﺘﻄﻠﺒﺎﺕ‬ ‫ﺍﻟﻌﻤﻴـــﻞ ﺧﻄﻮﺓ ﺑﺨﻄـــﻮﺓ‪ ،‬ﻭﺗﺰﻭﻳﺪﻩ ﺑﺎﻟﻤﺸـــﻮﺭﺓ ﺍﻟﺘﻘﻨﻴﺔ‬ ‫ﻭﺑﺤﻠﻮﻝ ﺻﻤﻤﺖ ﻭﻓﻘﴼ ﻟﻤﺘﻄﻠﺒﺎﺗﻪ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻧﻜﻮﻥ ﻗﺪ‬ ‫ﺃﺳﻬﻤﻨﺎ ﻓﻲ ﺑﻨﺎﺀ ﻋﻼﻗﺔ ﻣﺒﻨﻴﺔ ﻋﻠﻰ ﺍﻟﺜﻘﺔ“‪.‬‬

‫ﻣﺼﺮ‪” :‬ﺍﻻﺗﺤﺎﺩ ﺍﻟﻌﺮﺑﻲ ﻟﻠﺼﻨﺎﻋﺎﺕ ﺍﻟﻮﺭﻗﻴﺔ“ ّ‬ ‫ﻳﻨﻈﻢ ﺃﻭﻝ ﻣﻨﺘﺪﻯ ﻋﺮﺑﻲ ﻟﻤﻨﺎﻗﺸﺔ‬ ‫ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ‬ ‫ﻧﺎﻗﺶ ﺍﻟﺤﺪﺙ ﺍﻟﺬﻱ ﺃﻗﻴﻢ ﻓﻲ ‪ ٢٤‬ﻣﺎﻳﻮ ‪ ٢٠٠٩‬ﻭﺇﺳﺘﻤﺮ ﻟﻴﻮﻡ ﻭﺍﺣﺪ‪ ،‬ﺁﺛﺎﺭ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻭﺇﻳﺠﺎﺩ‬ ‫ﺍﻟﺴﺒﻞ ﺍﻟﻜﻔﻴﻠﺔ ﺑﻤﻮﺍﺟﻬﺘﻬﺎ‬ ‫ﺇﺳـــﺘﻀﺎﻓﺖ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻟﻤﺼﺮﻳﺔ ﺍﻟﻘﺎﻫﺮﺓ ﺃﻭﻝ ﻣﻨﺘﺪﻯ‬ ‫ﻋﺮﺑـــﻲ ﻳﻨﺎﻗﺶ ﺁﺛﺎﺭ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻋﻠﻰ‬ ‫ﺍﻟﺼﻨﺎﻋـــﺎﺕ ﺍﻟﻮﺭﻗﻴـــﺔ ﺍﻟﺬﻱ ﻳﻨﻈﻤﻪ ﺍﻻﺗﺤـــﺎﺩ ﺍﻟﻌﺮﺑﻲ‬ ‫ﻟﻠﺼﻨﺎﻋـــﺎﺕ ﺍﻟﻮﺭﻗﻴـــﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻌﺒﺌـــﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬ ‫ﻳﻮﻡ ‪ ٢٤‬ﻣﺎﻳﻮ ‪.٢٠٠٩‬‬ ‫ﻭﺃﻛـــﺪ ﺭﺋﻴﺲ ﺍﻻﺗﺤـــﺎﺩ ﺇﺑﺮﺍﻫﻴﻢ ﺻﺎﻟـــﺢ ﻓﻲ ﺗﺼﺮﻳﺢ‬ ‫ﻟـــﻪ ﺇﻥ ﺍﻟﻤﻨﺘﺪﻯ ﻫﻮ ﺍﻷﻭﻝ ﻓـــﻲ ﺍﻟﻌﺎﻟﻢ ﺍﻟﻌﺮﺑﻲ ﺍﻟﺬﻱ‬ ‫ﻳﻨﺎﻗـــﺶ ﻫﺬﻩ ﺍﻟﻘﻀﻴﺔ ﻷﻫﻤﻴﺘﻬﺎ ﻓﻰ ﺍﻟﻮﻗﺖ ﺍﻟﺮﺍﻫﻦ‪،‬‬ ‫ﻣﻮﺿﺤـــﴼ ﺃﻥ ﺍﻟﻤﻨﺘـــﺪﻯ ﺷـــﻬﺪ ﻣﺸـــﺎﺭﻛﺔ ﻛﺒﻴﺮﺓ ﻣﻦ‬ ‫ﻗﺒﻞ ﺍﻟﻤﺘﺨﺼﺼﻴﻦ ﻓﻲ ﺍﻻﺗﺤﺎﺩ ﺍﻟﻌﺮﺑﻲ ﻟﻠﺼﻨﺎﻋﺎﺕ‬ ‫ﺍﻟﻮﺭﻗﻴـــﺔ ﻭﻛﺒـــﺎﺭ ﺍﻟﻌﺎﻣﻠﻴـــﻦ ﻓـــﻰ ﻣﺠـــﺎﻻﺕ ﺗﺼﻨﻴـــﻊ‬

‫ﻣﻨﻬﺎ ﻓﻲ ﻣﺼﺮ ﻭﻣﺨﺘﻠﻒ ﺍﻟﺒﻠﺪﺍﻥ ﺍﻟﻌﺮﺑﻴﺔ ﻟﻴﺲ ﻋﻠﻰ‬ ‫ﺍﻟﻤﺴﺘﻮﻯ ﺍﻹﻗﺘﺼﺎﺩﻱ ﻓﺤﺴﺐ ﺑﻞ ﻋﻠﻰ ﺍﻟﻤﺴﺘﻮﻯ‬ ‫ﺍﻻﺟﺘﻤﺎﻋـــﻲ ﻟﻠﻌﺎﻣﻠﻴـــﻦ ﻓﻴﻬﺎ ﺑﺼﻮﺭﺓ ﻣﺒﺎﺷـــﺮﺓ ﻭﻏﻴﺮ‬ ‫ﻣﺒﺎﺷﺮﺓ‪.‬‬ ‫ﻳﺬﻛـــﺮ ﺃﻥ ﻣﻨﺘـــﺪﻯ ”ﺍﻟﺒﺤـــﺚ ﻋـــﻦ ﺗﺄﺛﻴـــﺮﺍﺕ ﺍﻷﺯﻣﺔ‬ ‫ﺍﻟﻤﺎﻟﻴﺔ ﻋﻠـــﻰ ﺻﻨﺎﻋﺎﺕ ﺍﻟـــﻮﺭﻕ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬ ‫ﻓﻲ ﺍﻟﻌﺎﻟﻢ ﺍﻟﻌﺮﺑﻲ‪ ،‬ﻭﺇﻳﺠﺎﺩ ﻃﺮﻕ ﻟﻤﻮﺍﺟﻬﺘﻬﺎ“‪ ،‬ﺍﻟﺬﻱ‬ ‫ﺃﻗﻴﻢ ﺑﻔﻨﺪﻕ ﺟﺮﺍﻧﺪ ﺣﻴﺎﺓ ﻭﺇﺳـــﺘﻤﺮ ﻟﻴﻮﻡ ﻭﺍﺣﺪ‪ ،‬ﺷـــﻬﺪ‬ ‫ﺣﻀﻮﺭ ﻛﻞ ﻣﻦ ﺭﺷـــﻴﺪ ﻣﺤﻤﺪ ﺭﺷﻴﺪ‪ ،‬ﻭﺯﻳﺮ ﺍﻟﺘﺠﺎﺭﺓ‬ ‫ﻭﺍﻟﺼﻨﺎﻋـــﺔ ﺍﻟﻤﺼـــﺮﻱ‪ ،‬ﻭﺍﻟﺪﻛﺘـــﻮﺭ ﺃﺣﻤـــﺪ ﺍﻟﻐﻮﻳﻠـــﻲ‪،‬‬ ‫ﻟﺘﺠﻤﻊ ﺇﺗﺤﺎﺩ ﺍﻹﻗﺘﺼﺎﺩﻳﻴﻦ ﺍﻟﻌﺮﺏ‪.‬‬ ‫ﺍﻷﻣﻴﻦ ﺍﻟﻌﺎﻡ‬ ‫ّ‬

‫ﺍﻟـــﻮﺭﻕ ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﺍﻟﺬﻳﻦ ﻗﺪﻣـــﻮﺍ ﺭﺅﺍﻫﻢ‬

‫‪ME Printer June 2009‬‬

‫ﻭﺗﺼﻮﺭﺍﺗﻬـــﻢ ﻟﻤﻮﺍﺟﻬﺔ ﺍﻷﺯﻣﺔ ﺍﻟﺘﻲ ﺗﺰﺍﻳﺪﺕ ﺍﻟﻤﻌﺎﻧﺎﺓ‬

‫‪61‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

‫‪www.meprinter.com‬‬

‫ﻣﺼﺮ‪” :‬ﻳﻮﺳﻒ ﻋﻼﻡ“ ﺗﻌﺮﺽ ﺃﺣـﺪﺙ ﺍﻟﺘﻘﻨﻴـﺎﺕ ﺍﻟﻄﺒﺎﻋﻴــﺔ ﻓــﻲ‬ ‫”ﺗﻜﻨﻮﺑﺮﻧﺖ‪“٢٠٠٩‬‬ ‫ﺍﻟﻤﻌﺮﻭﺿﺎﺕ ﺇﺷﺘﻤﻠﺖ ﻋﻠـﻰ ﺣﻠـﻮﻝ ﻣــﺎ ﻗﺒــــﻞ ﺍﻟﻄﺒﺎﻋــــﺔ ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﺸﻄﻴـــﺐ‬ ‫ﻛﺸـــﻔﺖ ﺷـــﺮﻛﺔ ﻳﻮﺳـــﻒ ﻋﻼﻡ‪ ،‬ﺍﻟﻮﻛﻴﻞ ﺍﻟﺤﺼﺮﻱ‬

‫ﻣﺮﺍﺣـــﻞ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺒﻌﻀﻬﺎ ﺍﻟﺒﻌﺾ ﺑﻐﻴـــﺔ ﺍﻟﺤﺼﻮﻝ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﻗﻤﻨﺎ ﺃﻳﻀﴼ ﺑﻌﺮﺽ ﻧﻈﺎﻡ )‪(Xrite, ITD‬‬

‫ﻟﻤﻌـــﺪﺍﺕ ﻫﻴﺪﻟﺒـــﺮﺝ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻓﻲ ﻣﺼـــﺮ ﻭﺍﻟﺮﺍﻋﻲ‬

‫ﻋﻠـــﻰ ﻣﻨﺘـــﺞ ﺫﻱ ﺟﻮﺩﺓ ﻋﺎﻟﻴﺔ ﺿﻤـــﻦ ﺃﺯﻣﻨﺔ ﺗﺠﻬﻴﺰ‬

‫ﺍﻟﺮﺋﻴﺴـــﻲ ﻟﻤﻌـــﺮﺽ ﺗﻜﻨﻮﺑﺮﻧـــﺖ‪ ،‬ﻋـــﻦ ﺃﻧﻬـــﺎ ﻗﺎﻣﺖ‬

‫ﻗﻠﻴﻠﺔ ﻭﺑﻜﻤﻴﺎﺕ ﺃﻗﻞ ﻣﻦ ﺍﻟﺤﺒﺮ ﻭﺍﻟﻮﺭﻕ‪.‬‬

‫ﺍﻟﺬﻱ ﻳﻘﻮﻡ ﺑﻘﺮﺍﺀﺓ ﺷﺮﻳﻂ ﺍﻷﻟﻮﺍﻥ ﺑﻤﻘﺎﺱ ‪١٠٠ × ٧٠‬‬ ‫ﺳـــﻢ ﻓﻲ ﻏﻀـــﻮﻥ ‪ ١٥‬ﺛﺎﻧﻴﺔ ﻓﻘﻂ ﻟﻴﻌﻄﻲ ﺍﻟﻤﺸـــ ّﻐﻞ‬

‫ﻓـــﻲ ”ﺗﻜﻨﻮﺑﺮﻧـــﺖ ‪ “٢٠٠٩‬ﺑﻌﺮﺽ ﺃﺣـــﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ‬

‫ﻭﻭﻓﻘـــﴼ ﻟﻌﻼﻡ‪ ،‬ﺃﺗﺎﺣﺖ ﺍﻟﺸـــﺮﻛﺔ ﻟﺰﻭﺍﺭ ﺍﻟﻤﻌﺮﺽ ﻭﻣﻦ‬

‫ﺍﻟﻘﻴﻢ ﺍﻟﻤﺨﺘﻠﻔﺔ ﺑﺰﻳﺎﺩﺓ ﺍﻟﺤﺒﺮ ﺃﻭ ﻧﻘﺼﺎﻧﻪ ﻓﻲ ﻣﻨﺎﻃﻖ‬

‫ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ ﻋﻤﻠﻴﺎﺕ ﻣﺎ ﻗﺒﻞ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻋﻠـــﻰ ﺟﻨﺎﺣﻬـــﺎ ﺍﻟـــﺬﻱ ﺗﺰﻳﺪ ﻣﺴـــﺎﺣﺘﻪ ﻋـــﻦ ﺍﻟـ ‪٣٠٠‬‬

‫ﺍﻟﺘﺤﺒﻴـــﺮ ﺍﻟﻤﺨﺘﻠﻔﺔ ﺑﻬﺪﻑ ﺿﺒﻂ ﺍﻷﻟﻮﺍﻥ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ‬

‫ﻭﺍﻟﺘﺸﻄﻴﺐ‪.‬‬

‫ﻣﺘـــﺮ ﻣﺮﺑﻊ‪ ،‬ﻓﺮﺻﺔ ﻣﺸـــﺎﻫﺪﺓ ﺃﺣـــﺪﺙ ﺃﻧﻈﻤﺔ ﺇﺧﺮﺍﺝ‬

‫ﺍﻟﻰ ﺃﻧﻈﻤـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻦ ﺭﻳﺰﻭ ﻭﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ‬

‫ﻭﻗﺎﻝ ﻋﺎﺩﻝ ﻋﻼﻡ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ ﺷـــﺮﻛﺔ ﻳﻮﺳﻒ ﻋﻼﻡ‪،‬‬

‫ﺍﻷﻟﻮﺍﺡ )ﺳـــﻲ ﺗﻲ ﺑﻲ( ﻣﻦ ﻃﺮﺍﺯ )‪Suprasetter‬‬

‫ﻭﺍﻟﺨﺎﻣﺎﺕ“‪.‬‬

‫ﺇﻥ ﻣﻌﺮﻭﺿﺎﺕ ﺍﻟﺸـــﺮﻛﺔ ﺗﻀﻤﻨﺖ ﺃﺣـــﺪﺙ ﺍﻷﻧﻈﻤﺔ‬

‫‪ ،(A105‬ﺍﻟﺘﻲ ﺗﺼﻞ ﺳﺮﻋﺘﻬﺎ ﺇﻟﻰ ‪ ١٢‬ﻟﻮﺡ ﺑﺎﻟﺴﺎﻋﺔ‬

‫ﻭﺃﺷـــﺎﺭ ﻋـــﻼﻡ ﺍﻟﻰ ﺃﻥ ﺷـــﺮﻛﺘﻪ ﻗﺎﻣﺖ ﺑﺈﻋـــﺪﺍﺩ ﻏﺮﻓﺔ‬

‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓـــﻲ ﻃﺒﺎﻋـــﺔ ﺍﻷﻭﻓﺴـــﺖ‪،‬‬

‫ﻭﺑﻤﺨﺘﻠﻒ ﺍﻟﻤﻘﺎﺳﺎﺕ ﺍﻟﻤﻄﻠﻮﺑﺔ ﻟﻠﻤﻄﺒﻌﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﻢ‬

‫ﺧﺎﺻـــﺔ ﺑﺎﻟﻤﻌـــﺮﺽ ﻳﺘـــﻢ ﻓﻴﻬـــﺎ ﺗﻘﺪﻳـــﻢ ﺍﻟﻌـــﺮﻭﺽ‬

‫ﻭﺍﻟﻤﺘﻤﺜﻠـــﺔ ﺑﻤﻨﺘﺠﺎﺕ ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒـــﺮﺝ ﺍﻷﻟﻤﺎﻧﻴﺔ‬

‫ﺗﻨﺼﻴﺒﻬﺎ ﻟﺪﻯ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﻛﻤﻄﺒﻌﺔ ﺍﻟﺴﻔﺎﺭﺓ‬

‫ﺍﻟﻤﺨﺘﻠﻔـــﺔ ﻟﻌﻤﻼﺀﻫـــﺎ ﻋـــﻦ ﺍﻷﻧﻈﻤـــﺔ ﺍﻟﻤﻌﺮﻭﺿـــﺔ‬

‫ﻛﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﻭﺍﻟﺼﻨﺎﻋﻴﺔ ﻭﺍﻟﻌﻠﺐ‬

‫ﺍﻷﻣﺮﻳﻜﻴـــﺔ ﻭﺍﻟﻤﻄﺒﻌـــﺔ ﺍﻷﻣﻨﻴـــﺔ ﻭﻣﻄﺎﺑـــﻊ ﺍﻷﻫﺮﺍﻡ‬

‫ﺃﻭ ﺍﻟﺘـــﻲ ﻟﻢ ﻳﺘـــﻢ ﻋﺮﺿﻬﺎ‪ ،‬ﺇﻟـــﻰ ﺟﺎﻧـــﺐ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‬

‫ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﻭﺍﻟﺸـــﺮﺍﺋﻂ ﻭﺍﻟﺘﺸـــﻄﻴﺐ‪ ،‬ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟﻰ‬

‫ﺍﻟﺘﺠﺎﺭﻳﺔ ﺑﻘﻠﻴﻮﺏ ﻭﻏﻴﺮﻫﺎ‪ .‬ﻛﻤﺎ ﺿﻢ ﺟﻨﺎﺡ ﺍﻟﺸـــﺮﻛﺔ‬

‫ﺃﻧﻈﻤﺔ ﺇﺧﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ )‪ ،(CTP‬ﻭﺃﻧﻈﻤﺔ ﺍﻹﻧﺴـــﻴﺎﺑﻴﺔ‬

‫ﻗﺴﻤﴼ ﺧﺎﺻﴼ ﺑﻤﻌﺪﺍﺕ ﺍﻟﺘﺸـــﻄﻴﺐ ﻛﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺒﺸﺮ‬

‫ﺍﻟﺘـــﻲ ُﻳﻤﻜـــﻦ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻴﻬﺎ ﺃﺛﻨـــﺎﺀ ﺍﻟﻌﺮﺽ ﺃﻭ ﻣﻦ‬ ‫ﺧﻼﻝ ﺍﻹﺗﺼﺎﻝ ﺑﺄﺣﺪ ﻣﺪﻳﺮﻱ ﺃﻭ ﻣﻨﺪﻭﺑﻲ ﺍﻟﻤﺒﻴﻌﺎﺕ‬

‫)‪ (Prinect WorkFlow‬ﺍﻟﺘـــﻲ ﺗﻘﻮﻡ ﺑﺮﺑﻂ ﺟﻤﻴﻊ‬

‫ﻭﺍﻟﺘﻐﺮﻳﺔ ﻭﺍﻟﻄﻲ ﻭﺧﻂ ﺍﻟﺘﺠﻠﻴﺪ ﺍﻟﻔﺎﺧﺮ‪.‬‬

‫ﺍﻟﻤﺘﻮﺍﺟﺪﻳﻦ ﻓﻲ ﺟﻨﺎﺡ ﺍﻟﺸﺮﻛﺔ‪.‬‬

‫ﺍﻟﺴﻌﻮﺩﻳـﺔ‪” :‬ﻟـﺆﻱ ﺟﺎﺳـﻢ ﺍﻟﺨﺮﺍﻓـﻲ“ ﺗﺒﻴﻊ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋـﺔ‬ ‫ﻭﺍﻟﺘﺸﻄﻴﺐ‬ ‫ﺍﻟﻤﺆﺳﺴـــﺔ ﺇﺗﻔﻘﺖ ﻣﻊ ﺑﻌﺾ ﺍﻟﻮﻛﺎﻻﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺍﻟﺘﻲ ﺗﻤﺜﻠﻬﺎ ﻋﻠﻰ ﺗﻘﺪﻳﻢ ﺗﺴـــﻬﻴﻼﺕ ﻣﺎﻟﻴﺔ ﻟﺘﺸﺠﻴﻊ‬ ‫ﺍﻹﺳﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﺟﺪﻳﺪﺓ‬ ‫ﺃﻓـــﺎﺩﺕ ﻣﺆﺳﺴـــﺔ ﻟـــﺆﻱ ﺟﺎﺳـــﻢ ﺍﻟﺨﺮﺍﻓـــﻲ‪ ،‬ﻭﻛﻼﺀ‬

‫ﺍﻟﻴﺎﺑﺎﻧﻴـــﺔ‪ ،‬ﻭﻗﺪ ﺗﻢ ﺑﺎﻟﻔﻌـــﻞ ﺗﻨﺼﻴﺐ ﺇﺛﻨﻴﻦ ﻣﻨﻬﺎ ﻟﺪﻯ‬

‫ﻭ)ﺃﺱ ﺑﻲ ﺃﻝ( ﻣﻦ ﺗﺎﻳﻮﺍﻥ ﻭ)ﺯﻛﻴﻨﻲ( ﻣﻦ ﺇﻳﻄﺎﻟﻴﺎ“‪.‬‬

‫ﻣﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳـــﺔ ﺑﺎﻷﻓـــﺮﺥ ﻣﻦ ﻛﻲ‬

‫ﺑﻌـــﺾ ﻋﻤﻼﺋﻨﺎ ﻓﻲ ﺍﻟﻤﻤﻠﻜـــﺔ‪ .‬ﻛﻤﺎ ﻗﻤﻨﺎ ﺃﻳﻀﴼ ﺑﺒﻴﻊ‬

‫ﻭﻭﻓﻘـــﴼ ﻟــــ ﻛﺎﺳـــﺘﻴﺮﻭ‪ ،‬ﺇﺗﻔﻘـــﺖ ﺍﻟﻤﺆﺳﺴـــﺔ ﻣﻊ ﺑﻌﺾ‬

‫ﺑـــﻲ ﺃﻱ ﻓـــﻲ ﺍﻟﻤﻤﻠﻜـــﺔ ﺍﻟﻌﺮﺑﻴـــﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‪ ،‬ﺑﺄﻧﻬـــﺎ‬

‫ﻣﺎﻛﻴﻨﺘـــﻲ ﻃﺒﺎﻋﺔ ﻣﻦ ﻛﻲ ﺑـــﻲ ﺃﻱ‪ ،‬ﻭﻧﺘﻔﺎﻭﺽ ﺣﺎﻟﻴﴼ‬

‫ﺍﻟـــﻮﻛﺎﻻﺕ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﺍﻟﺘـــﻲ ﺗﻤﺜﻠﻬـــﺎ ﻋﻠـــﻰ ﺗﻘﺪﻳـــﻢ‬

‫ﻋﻠـــﻰ ﺗﻮﺭﻳﺪ ﺛـــﻼﺙ ﻣﺎﻛﻴﻨﺎﺕ ﺃﺧـــﺮﻯ ﻭﻣﻨﻬﺎ ﻣﺎﻛﻴﻨﺔ‬

‫ﺗﺴـــﻬﻴﻼﺕ ﻣﺎﻟﻴـــﺔ ﻟﻠﻌﻤـــﻼﺀ ﺍﻟﺮﺍﻏﺒﻴـــﻦ ﻓﻲ ﺷـــﺮﺍﺀ‬

‫ﻗﺎﻣـــﺖ ﺑﺈﺑـــﺮﺍﻡ ﺻﻔﻘﺎﺕ ﻟﺒﻴﻊ ﺗﺸـــﻜﻴﻠﺔ ﻣـــﻦ ﻣﻌﺪﺍﺕ‬ ‫ً‬ ‫ﻭﺗﻔﺼﻴـــﻼ‪،‬‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﺸـــﻄﻴﺐ ﻓـــﻲ ﺍﻟﻤﻤﻠﻜـــﺔ‪.‬‬

‫ﻃﺒﺎﻋﺔ ﺑﺜﻤﺎﻧﻴﺔ ﻟﻮﻥ ﻣﻦ ﻛﻲ ﺑﻲ ﺃﻱ“‪.‬‬

‫ﻣﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﺟﺪﻳﺪﺓ ﻭﻓﻘﴼ ﻟﻨﻈﺎﻡ ﺍﻟﺪﻓﻊ ﺑﺎﻟﺘﻘﺴﻴﻂ‬

‫ﻗﺎﻝ ﻓﺎﻳﺰ ﻛﺎﺳـــﺘﻴﺮﻭ ﻣﺪﻳﺮ ﻓﺮﻉ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻟﻤﺆﺳﺴﺔ‬

‫ﻭﺃﺿـــﺎﻑ‪” :‬ﺑﻠﻎ ﻋـــﺪﺩ ﻣﻌـــﺪﺍﺕ ﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻟﺘﻲ ﺗﻢ‬

‫ﻭﺫﻟـــﻚ ﻟﺘﺸـــﺠﻴﻊ ﺍﻹﺳـــﺘﺜﻤﺎﺭﺍﺕ ﻓـــﻲ ﻇـــﻞ ﺍﻟﻤﻨﺎﺥ‬

‫ﻟﺆﻱ ﺟﺎﺳـــﻢ ﺍﻟﺨﺮﺍﻓﻲ‪” :‬ﺑﺎﻟﺮﻏـــﻢ ﻣﻦ ﺗﺒﻌﺎﺕ ﺍﻷﺯﻣﺔ‬

‫ﺍﻟﺘﻌﺎﻗـــﺪ ﻋﻠﻴﻬﺎ ﻓﻲ ﻋـــﺎﻡ ‪ ٢٠٠٨‬ﻭﻗﻤﻨﺎ ﺑﺘﻮﺭﻳﺪﻫﺎ ﻓﻲ‬

‫ﺍﻹﻗﺘﺼﺎﺩﻱ ﺍﻟﺤﺎﻟﻲ‪.‬‬

‫ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ‪ ،‬ﺗﻤﻜﻨﺖ ﻣﺆﺳﺴـــﺘﻨﺎ ﻣـــﻦ ﺑﻴﻊ ﺃﺭﺑﻌﺔ‬

‫‪ ٢٠٠٩‬ﻗﺮﺍﺑـــﺔ ﺍﻟــــ ‪ ١١‬ﻣﺎﻛﻴﻨﺔ ﻃﻲ ﻭﺗﻐﺮﻳﺔ ﻭﺗﻜﺴـــﻴﺮ‬

‫ﺧﻄـــﻮﻁ ﺗﺠﻤﻴﻊ ﻭﺗﺪﺑﻴﺲ ﻣﺠﻼﺕ ﻣﺎﺭﻛﺔ ﺃﻭﺳـــﺎﻛﻮ‬

‫ﻭﺗﺬﻫﻴﺐ ﻟﻤﺼﻨﻌﻴﻦ ﻣﺜﻞ )ﺁﻱ ﺃﻡ ﺟﻲ( ﻣﻦ ﺍﻟﺼﻴﻦ‬

‫‪www.meprinter.com‬‬

‫‪ME Printer June 2009‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

‫‪62‬‬

‫ﻛﻠﻤﺔ ﺍﻟﻤﺤﺮﺭ‬ ‫ﻳﻨﺘﻈﺮﻧﺎ ﺻﻴﻒ ﺳـــﺎﺧﻦ ﻭﻃﻮﻳﻞ‪ ،‬ﺳﻴﺸـــﻬﺪ ﻣﻌﻪ ﺗﺒﺎﻃﺆ ﻓﻲ ﺟﻤﻴﻊ ﺍﻷﻋﻤﺎﻝ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﺃﺿﻒ ﺍﻟﻰ ﺫﻟﻚ‬ ‫ﺍﺳـــﻮﺃ ﺗﺒﺎﻃﺆ ﺇﻗﺘﺼﺎﺩﻱ ﻳﻤﺮ ﺑﻪ ﺍﻟﻌﺎﻟﻢ ﻋﻠﻰ ﻣﺮ ﺍﻟﻌﺼﻮﺭ ﻭﺛﻤﺔ ﻫﺒﻮﻁ ﺿﺨﻢ ﻣﺘﻮﻗﻊ ﻓﻲ ﺍﻷﺳـــﻌﺎﺭ ﺧﻼﻝ ﺍﻷﺷـــﻬﺮ‬ ‫ﺍﻟﻤﻘﺒﻠﺔ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺫﻟﻚ‪ ،‬ﻭﻋﻨﺪﻣﺎ ﺗﻘﻮﻡ ﺑﺘﺼﻔﺢ ﻋﺪﺩ ﻣﺠﻠﺔ ‪ ME Printer‬ﻟﻬﺬﺍ ﺍﻟﺸﻬﺮ‪ ،‬ﻓﺈﻧﻚ ﺳﺘﻼﺣﻆ‬ ‫ﺍﻟﻘﻠﻴﻠﺔ ُ‬ ‫ﺣﺘﻤـــﴼ ﺑـــﺄﻥ ﺛﻤﺔ ﺗﻔﺎﺅﻝ ﺑﺼﻨﺎﻋﺔ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﺑﻤﺎ ﻳﻌﺮﻑ ﺑـ ”ﺍﻟﻄﻠﻘﺎﺕ ﺍﻟﺨﻀﺮﺍﺀ“‪ّ .‬‬ ‫ﻭﻟﻌﻞ ﻣﻄﺒﻌﺔ‬ ‫”ﺑﺮﻧﺖ ﺳـــﻨﺘﺮﺍﻝ“ ﺍﻟﺘﻲ ﺗﺄﺳﺴـــﺖ ﻣﺆﺧـــﺮﴽ ﺑﺎﻟﻤﺪﻳﻨﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻹﻋﻼﻣﻲ ﺑﺪﺑﻲ‪ ،‬ﻛﻤـــﺰ ّﻭﺩ ﻟﺨﺪﻣﺎﺕ ﻃﺒﺎﻋﺔ‬ ‫ﺍﻷﻭﻓﺴـــﺖ ﻭﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻣﺎ ﻫﻲ ﺇﻻ ﻣﺆﺷـــﺮ ﻭﺍﺿﺢ ﻋﻠﻰ ﺩﻋﻢ ﺍﻟﺴـــﻮﻕ‪ .‬ﻓﺎﻟﺸـــﺮﻛﺔ ﺍﻟﺘﻲ ﺗُﺪﺍﺭ ﻣﻦ ﻗِﺒﻞ ﺇﻣﺮﺃﺓ‪،‬‬ ‫ﺇﺳـــﺘﺜﻤﺮﺕ ﻣﺆﺧﺮﴽ ﺑﺘﺸـــﻜﻴﻠﺔ ﻣﺘﻜﺎﻣﻠﺔ ﻣﻦ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻼﻣﺔ ﻫﻴﺪﻟﺒﺮﺝ‪ .‬ﻣﻄﺒﻌﺔ ”ﺍﻟﺒﻮﻧﻲ“ ﻓﻲ ﺍﻟﺸﺎﺭﻗﺔ‪ ،‬ﻣﻦ‬ ‫ﺟﻬﺔ ﺃﺧﺮﻯ‪ ،‬ﺇﺳﺘﺜﻤﺮﺕ ﺑﻤﺎﻛﻴﻨﺔ ”ﺑﺮﻧﺘﻤﺎﺳﺘﺮ“ ﻣﻦ ﻫﻴﺪﻟﺒﺮﺝ‪ ،‬ﻭﻣﺆﺳﺴﺔ ﻟﺆﻱ ﺟﺎﺳﻢ ﺍﻟﺨﺮﺍﻓﻲ ﻓﻲ ﺍﻟﺴﻌﻮﺩﻳﺔ ﺗﺒﺮﻡ‬ ‫ﻋﺪﺩ ﻣﻦ ﺻﻔﻘﺎﺕ ﺑﻴﻊ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻟﺘﻲ ﺗﺼﻞ ﻗﻴﻤﺘﻬﺎ ﻣﻼﻳﻴﻦ ﺍﻟﺪﻭﻻﺭﺍﺕ‪ .‬ﺍﻟﻜﺎﺭﺯﺟﺮﺍﻑ‪ ،‬ﻭﻫﻲ‬ ‫ﺷـــﺮﻛﺔ ﻣﺼﺮﻳـــﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﺗﻘﺪﻳﻢ ﺧﺪﻣـــﺎﺕ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ‪ ،‬ﻗﺎﻣﺖ ﺑﺈﻗﺘﻨﺎﺀ ﻧﻈـــﺎﻡ ﺟﺪﻳﺪ ﻹﺧﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ‬

‫ﺑﺎﻟﺮﻏﻢ ﻣﻤﺎ ﻗﺪ‬ ‫ﻳﺤﺪﺙ‪ ،‬ﻻ ﺯﺍﻝ‬ ‫ﺍﻟﻨﺎﺱ ﺑﺤﺎﺟﺔ ﺍﻟﻰ‬ ‫ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫)ﺳـــﻲ ﺗﻲ ﺑﻲ( ﻣﻦ ﺳـــﻜﺮﻳﻦ‪ ،‬ﻭﺍﻟﻘﺎﺋﻤﺔ ﺗﻄﻮﻝ‪ .‬ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻣﻦ ﻣﺠﻠﺘﻨﺎ‪ ،‬ﺇﺭﺗﺄﻳﻨﺎ ﺃﻥ ﻧﻨﺸـــﺮ ﻣﻘﺎﻝ ﺣﺼﺮﻱ ﻋﻦ‬

‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬

‫ﻣﻔﺼﻞ ﻋﻦ ﺻﻨﺎﻋﺔ‬ ‫ﺍﻟﺘﻮﺟﻬـــﺎﺕ ﺍﻟﻤﺘﺒﻌـــﺔ ﻓـــﻲ ﺻﻨﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﻋﻤﻮﻡ ﺃﺭﺟـــﺎﺀ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺗﻘﺮﻳـــﺮ ّ‬

‫ﺍﻟﺘﻐﻠﻴـــﻒ ﻭﺍﻟﻨﺸـــﺮ ﻓﻲ ﺇﻳﺮﺍﻥ )ﻣﺘﻮﻓﺮ ﻓﻘﻂ ﻓﻲ ﺍﻟﻨﺴـــﺨﺔ ﺍﻹﻧﺠﻠﻴﺰﻳﺔ(‪ .‬ﻭﻟﻜﻦ ﺗﻐﻄﻴﺘﻨـــﺎ ﻻ ﺗﺘﻮﻗﻒ ﻋﻨﺪ ﻫﺬﺍ ﺍﻟﺤﺪ‪،‬‬ ‫ﺗﺘﻄﻠﺐ ﻣﻨﺎ ﺇﻋﺘﻤﺎﺩ ﺗﺪﺍﺑﻴﺮ ﻣﺒﺘﻜﺮﺓ‪ ،‬ﻭﻟﻬﺬﺍ ﺍﻟﺴـــﺒﺐ ّ‬ ‫ﻓﺎﻷﻭﻗﺎﺕ ﺍﻟﺼﻌﺒﺔ ّ‬ ‫ﻳﺘﻄﻠﻊ ﻃ ّﺒﺎﻋﻮ ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﻰ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ‬

‫ﺇﺳـــﺘﺜﻨﺎﺋﻴﺔ‪ .‬ﺣﻴﺚ ﺗﺘﻴﺢ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻮﺍﻓﻘﻴﺔ ﺣﻠﻮ ً‬ ‫ﻻ ﻟﻠﻄ ّﺒﺎﻋﻴﻦ ﺍﻟﺒﺎﺣﺜﻴﻦ ﻋﻦ ﺣﻘﻮﻝ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﺻﻨﺎﻋﺔ‬ ‫ﺍﻟﺘﻐﻠﻴـــﻒ‪ .‬ﻣﻤﺎ ﻻ ﺷـــﻚ ﻓﻴﻪ ﺃﻧﻨﺎ ﻧﻤـــﺮ ﺑﺄﻭﻗﺎﺕ ﺻﻌﺒﺔ‪ ،‬ﻭﻟﻜﻦ ﻭﺑﺎﻟﺮﻏﻢ ﻣﻤﺎ ﻗﺪ ﻳﺤـــﺪﺙ‪ ،‬ﻻ ﺯﺍﻝ ﺍﻟﻨﺎﺱ ﺑﺤﺎﺟﺔ ﺍﻟﻰ‬

‫ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻳﻘﻊ ﻋﻠﻰ ﻋﺎﺗﻘﻨﺎ ﻧﺤﻦ ﺍﻟﺘﺮﻭﻳﺞ ﻟﻬﺎ‪.‬‬

‫ﻣﺴﺎﻫﻤﺎﺕﺍﺟﺘﻤﺎﻋﻴﺔ‬

‫ﻓﻠﺴﻄﻴـﻦ‪ :‬ﻣﺒـﺎﺩﺭﺓ ﺃﻭﺭﻭﺑﻴـﺔ ﺗﻨﻘﺬ ﻗﻄﺎﻋﻲ ﺍﻟﺼﺤﺔ ﻭﺍﻟﺘﻌﻠﻴﻢ ﻓﻲ ﻏﺰﺓ ﻣﻦ‬ ‫ﻧﻔﺎﺩ ﻭﺭﻕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺗﺨﺼﺺ ﺇﺣـﺪﻯ ﺷـــﺎﺣﻨـﺎﺗﻬﺎ ﺍﻟﻤﺘﻮﺟﻬﺔ ﺍﻟـﻰ ﻏـﺰﺓ ﻟﺤﻤـﻞ ﻛﻤﻴﺎﺕ‬ ‫ﻗﺎﻓﻠـــﺔ ”ﺍﻷﻣـﻞ“ ﺍﻷﻭﺭﻭﺑﻴـﺔ ّ‬ ‫ﻣﻦ ﺍﻟـﻮﺭﻕ‬ ‫ﻗﺎﻓﻠـــﺔ ”ﺍﻷﻣﻞ“‪ ،‬ﺑﺎﻟﻌﻤﻞ ﻋﻠـــﻰ ﺇﻧﻘﺎﺫ ﻗﻄﺎﻋﻲ ﺍﻟﺼﺤﺔ‬

‫ﺍﻟﻔﻠﺴـــﻄﻴﻨﻴﻴﻦ ﻓـــﻲ ﻏـــﺰﺓ“‪ ،‬ﻣﺸـــﻴﺮﴽ ﺇﻟـــﻰ ﺃﻥ ﺣﺠﻢ‬

‫ﻭﺍﻟﺘﻌﻠﻴـــﻢ ﻓﻲ ﻏﺰﺓ ﻣﻦ ﻧﻔﺎﺩ ﻭﺭﻕ ﺍﻟﻄﺒﺎﻋﺔ؛ ﻭﻗﺪ ﻗ ّﺮﺭﻧﺎ‬ ‫ﺗﺨﺼﻴﺺ ﺷـــﺎﺣﻨﺔ ﻟﻨﻘﻞ ﺍﻟﻮﺭﻕ ﺇﻟﻰ ﻗﻄﺎﻉ ﻏﺰﺓ‪ ،‬ﺃﻣ ً‬ ‫ﻼ‬

‫ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﺗﺠﺎﻭﺯ ﻣﺎ ﻛﺎﻥ ﻣﺘﻮﻗﻌـــﴼ ﺃﺛﻨﺎﺀ ﻓﺘﺮﺓ ﺍﻹﻋﺪﺍﺩ‬ ‫ﺍﻷﻭﻟﻲ ﻟﻠﺤﻤﻠﺔ‪.‬‬

‫ﻓﻲ ﺍﻟﺘﺨﻔﻴﻒ ﻣﻦ ﺣﺪﺓ ﺍﻷﺯﻣﺔ ﺍﻟﺘﻲ ﻗﺪ ﻳﺴـــﺒﺒﻬﺎ ﻧﻔﺎﺩ‬

‫ﻭﺗﺸـــﻤﻞ ﺍﻟﻘﺎﻓﻠﺔ ﺍﻟﺘـــﻲ ﺇﻧﻄﻠﻘﺖ ﻣـــﻦ ﻣﺪﻳﻨﺔ ﻣﻴﻼﻧﻮ‬

‫ﺍﻟﻮﺭﻕ“‪.‬‬

‫ﺍﻹﻳﻄﺎﻟﻴﺔ ﺑﺎﺗﺠﺎﻩ ﻣﻴﻨﺎﺀ ﺍﻹﺳـــﻜﻨﺪﺭﻳﺔ ﺍﻟﻤﺼﺮﻱ ﻭﻣﻨﻪ‬

‫ﻭﺃﻭﺿـــﺢ ﺍﻟﻐﺮﺑـــﻲ ﺃﻥ ﺣﺎﺟـــﺔ ﻗﻄﺎﻉ ﺍﻟﺘﻌﻠﻴـــﻢ ﻓﻲ ﻏﺰﺓ‬ ‫ّ‬ ‫ﻣﻠﺤـــﺔ ﺇﻟﻰ ﻛﻤﻴﺎﺕ ﻛﺒﻴﺮﺓ ﻣـــﻦ ﺍﻟﻮﺭﻕ ﻣﻊ ﻗﺮﺏ ﻋﻘﺪ‬

‫ﻋﺒﺮ ﺍﻟﺒﺮ ﺇﻟﻰ ﻣﻌﺒﺮ ﺭﻓﺢ ﺍﻟﺤﺪﻭﺩﻱ ﺑﺈﺗﺠﺎﻩ ﻗﻄﺎﻉ ﻏﺰﺓ‪،‬‬ ‫‪ ١٢٠‬ﻣﺘﻀﺎﻣﻨﴼ ﺃﺟﻨﺒﻴﴼ ﻳﺮﺃﺳﻬﺎ ﻋﻀﻮ ﻣﺠﻠﺲ ﺍﻟﺸﻴﻮﺥ‬

‫ﺍﻹﻣﺘﺤﺎﻧـــﺎﺕ ﺍﻟﻨﻬﺎﺋﻴﺔ‪ ،‬ﻭﻛﺬﻟﻚ ﻗﻄـــﺎﻉ ﺍﻟﺼﺤﺔ ﺍﻟﺬﻱ‬

‫ﺍﻹﻳﻄﺎﻟﻲ ﻓﺮﻧﺎﻧﺪﻭ ﺭﻭﺳـــﻲ‪ ،‬ﺇﻟﻰ ﺟﺎﻧﺐ ﺑﺮﻟﻤﺎﻧﻴﻴﻦ ﻣﻦ‬

‫ﻳﻌﺎﻧـــﻲ ﻣـــﻦ ﺍﻟﻤﺸـــﻜﻠﺔ ﻧﻔﺴـــﻬﺎ‪ ،‬ﺣﻴﺚ ﺗﻤﻨـــﻊ ﻗﻮﺍﺕ‬

‫ﺑﺮﻳﻄﺎﻧﻴـــﺎ ﻭﺇﻳﻄﺎﻟﻴـــﺎ ﻭﺍﻟﻴﻮﻧﺎﻥ ﻭﺍﺳـــﻜﺘﻠﻨﺪﺍ ﻭﺳﻮﻳﺴـــﺮﺍ‬

‫ﺍﻹﺣﺘﻼﻝ ﺍﻹﺳﺮﺍﺋﻴﻠﻲ ﺩﺧﻮﻝ ﺍﻟﻮﺭﻕ ﻣﻨﺬ ﻧﺤﻮ ﺛﻼﺙ‬

‫ﻭﻋﺪﺩ ﻣﻦ ﺫﻭﻱ ﺍﻹﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﺨﺎﺻﺔ‪.‬‬

‫ﺳﻨﻮﺍﺕ‪ ،‬ﻋﻠﻰ ﺣﺪ ﻭﺻﻔﻪ‪.‬‬

‫ﻗ ّﺮﺭ ﺍﻟﻘﺎﺋﻤـــﻮﻥ ﻋﻠﻰ ﺗﻨﻈﻴﻢ ﻗﺎﻓﻠﺔ ”ﺍﻷﻣﻞ“ ﺍﻷﻭﺭﻭﺑﻴﺔ‬

‫‪ME Printer June 2009‬‬

‫ﺗﺨﺼﻴﺺ ﺷـــﺎﺣﻨﺔ ﻣﻦ ﺑﻴﻦ ﺷﺎﺣﻨﺎﺕ ﺍﻟﻘﺎﻓﻠﺔ ﻟﺤﻤﻞ‬

‫‪63‬‬

‫ُﻳﺬﻛـــﺮ ﺃﻥ ﺳـــﻠﻄﺎﺕ ﺍﻹﺣﺘـــﻼﻝ ﺍﻹﺳـــﺮﺍﺋﻴﻠﻲ ﻛﺎﻧـــﺖ‬

‫ﻭﺃﻛﺪ ﺍﻟﻐﺮﺑﻲ ﺃﻥ ﻫﺬﻩ ﺍﻟﺸـــﺎﺣﻨﺔ ﺳـــﺘﻜﻮﻥ ﺇﻟﻰ ﺟﺎﻧﺐ‬

‫ﻗـــﺪ ﻣﻨﻌـــﺖ ﻣﺆﺧـــﺮﴽ ﻭﻛﺎﻟﺔ ﺍﻷﻣـــﻢ ﺍﻟﻤﺘﺤـــﺪﺓ ﻹﻏﺎﺛﺔ‬

‫ﺍﻟﻌﺸـــﺮﺍﺕ ﻣﻦ ﺍﻟﺸﺎﺣﻨﺎﺕ ﻭﺳـــﻴﺎﺭﺍﺕ ﺍﻹﺳﻌﺎﻑ ﺍﻟﺘﻲ‬

‫ﻭﺗﺸﻐﻴﻞ ﺍﻟﻼﺟﺌﻴﻦ ﺍﻟﻔﻠﺴﻄﻴﻨﻴﻴﻦ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﺩﻧﻰ‬

‫ﺗﺒﺮﻋـــﺖ ﺑﻬﺎ ﺍﻟﻌﺪﻳـــﺪ ﻣـــﻦ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﻔﺎﻋﻠﺔ ﻓﻲ‬

‫)ﺍﻷﻭﻧﺮﻭﺍ( ﻣـــﻦ ﺃﻥ ﺗُﺪﺧﻞ ﺇﻟﻰ ﻗﻄﺎﻉ ﻏﺰﺓ ﺣﻤﻮﻟﺔ ‪١٢‬‬

‫ﻣﺤﻤﻠﺔ ﺑﺎﻷﺟﻬﺰﺓ ﺍﻟﻄﺒﻴﺔ ﺍﻟﺘﻲ‬ ‫ﺃﻭﺭﻭﺑﺎ‪ ،‬ﻭﺍﻟﺘﻲ ﺳﺘﻜﻮﻥ ّ‬

‫ﺷـــﺎﺣﻨﺔ ﻣﻦ ﺍﻟﻮﺭﻕ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳـــﻴﺔ‪ .‬ﻛﻤﺎ‬

‫ﻛﻤﻴـــﺎﺕ ﻣـــﻦ ﺍﻟـــﻮﺭﻕ ﺍﻟﺬﻱ ﻗـــﺎﺭﺏ ﻋﻠـــﻰ ﺍﻟﻨﻔﺎﺩ ﻣﻦ‬

‫ﺗﺤﺘﺎﺟﻬﺎ ﺍﻟﻤﺴﺘﺸـــﻔﻴﺎﺕ ﻓﻲ ﻗﻄـــﺎﻉ ﻏﺰﺓ‪ ،‬ﺇﺿﺎﻓﺔ ﺇﻟﻰ‬

‫ﻗﻄﺎﻋـــﻲ ﺍﻟﺼﺤﺔ ﻭﺍﻟﺘﻌﻠﻴﻢ ﻓﻲ ﻏﺰﺓ‪ ،‬ﻭﺫﻟﻚ ﺇﺳـــﺘﺠﺎﺑﺔ‬

‫ﺃﺟﻬﺰﺓ ﺗﺘﻌﻠﻖ ﺑﺬﻭﻱ ﺍﻹﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﺨﺎﺻﺔ‪ ،‬ﻻ ﺳـــﻴﻤﺎ‬

‫ﺩﻓﺎﺗـــﺮ ﺍﻟﺘﻤﺎﺭﻳﻦ ﺍﻟﺼﻔﻴﺔ ﺍﻟﺘﻲ ﻳﺴـــﺘﻔﻴﺪ ﻣﻨﻬﺎ ﺣﻮﺍﻟﻲ‬

‫ﻟﻨـــﺪﺍﺀ ﺍﻟﻤﺴﺘﺸـــﻔﻴﺎﺕ ﻭﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺘﻌﻠﻴﻤﻴـــﺔ ﻓﻲ‬

‫ﻣﻦ ﺍﻷﻃﻔﺎﻝ‪.‬‬

‫‪ ٢٠٠,٠٠٠‬ﻃﻔﻞ‪ .‬ﻭﺗﺸﻴﺮ ﺇﺣﺼﺎﺀﺍﺕ ﺍﻟﻰ ﺃﻥ ‪ ٪٦٠‬ﻣﻦ‬

‫ﺍﻟﻘﻄﺎﻉ‪.‬‬

‫ﻭﺃﺷـــﺎﺭ ﺍﻟﻐﺮﺑـــﻲ ﺍﻟـــﻰ ﺃﻥ ﺍﻟﻘﺎﻓﻠـــﺔ ﺷـــﻬﺪﺕ ﻣﺸـــﺎﺭﻛﺔ‬

‫ﺍﻷﻃﻔﺎﻝ ﻓـــﻲ ﻣﺪﺍﺭﺱ ﺍﻷﻭﻧﺮﻭﺍ ﻳﻔﺘﻘﺮﻭﻥ ﺇﻟﻰ ﺍﻟﻜﺘﺐ‬

‫ﻭﻗﺎﻝ ﺃﻧﻮﺭ ﺍﻟﻐﺮﺑﻲ‪ ،‬ﺍﻟﻨﺎﻃﻖ ﺑﺈﺳـــﻢ ”ﺍﻟﺤﻤﻠﺔ ﺍﻷﻭﺭﻭﺑﻴﺔ‬

‫ﺟﻴﺪﺓ ﻣـــﻦ ﻗﺒﻞ ﻋﺪﺩ ﻣﻦ ﺍﻟﺒﺮﻟﻤﺎﻧﻴﻴﻦ ﻭﺍﻟﺴﻴﺎﺳـــﻴﻴﻦ‬

‫ﺍﻟﻤﺪﺭﺳﻴﺔ‪.‬‬

‫ﻟﺮﻓـــﻊ ﺍﻟﺤﺼﺎﺭ ﻋـــﻦ ﻏﺰﺓ“ ﻭﺍﻟﻤﺸـــﺎﺭﻙ ﻓـــﻲ ﺗﻨﻈﻴﻢ‬

‫ﻭﺍﻟﺼﺤﻔﻴﻴـــﻦ ﻭﺃﻋﻀﺎﺀ ﺍﻟﻤﺠﺘﻤـــﻊ ﺍﻟﻤﺪﻧﻲ ﺍﻷﻭﺭﻭﺑﻲ‪،‬‬

‫ﺍﻟﻘﺎﻓﻠـــﺔ‪” :‬ﺗﻘ ّﺮﺭ ﺍﻹﺳـــﺘﺠﺎﺑﺔ ﻟﻠﻨـــﺪﺍﺀﺍﺕ ﺍﻟﺘﻲ ﻭﺟﻬﺘﻬﺎ‬

‫ﻭﺭﺃﻯ ﺃﻥ ﻫﺬﻩ ﺍﻟﻤﺸـــﺎﺭﻛﺔ ”ﺗﺤﻤﻞ ﻣﺆﺷﺮﺍﺕ ﺇﻳﺠﺎﺑﻴﺔ‬

‫ﺟﻬﺎﺕ ﺻﺤﻴﺔ ﻭﺗﻌﻠﻴﻤﻴﺔ ﻓﻠﺴـــﻄﻴﻨﻴﺔ ﻟﻠﻘﺎﺋﻤﻴﻦ ﻋﻠﻰ‬

‫ﻟﺘﻌﺎﻃﻒ ﺷـــﻌﻮﺏ ﺍﻟﺒﻠﺪﺍﻥ ﺍﻷﻭﺭﻭﺑﻴـــﺔ ﻣﻊ ﺍﻟﻤﻮﺍﻃﻨﻴﻦ‬

‫ﺗـــﻢ ﻣﻨـــﻊ ﺍﻟﻮﻛﺎﻟﺔ ﻣـــﻦ ﺇﺩﺧﺎﻝ ﺧﻤﺲ ﺷـــﺎﺣﻨﺎﺕ ﻣﻦ‬

‫ﺻﺼﺼﺼﺺ‬

‫ﺍﻟﻤﺤﺘـﻮﻳــﺎﺕ‬ ‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺍﻷﺧﺒـــﺎﺭ‬ ‫ﻓﻠﺴﻄﻴـﻦ‪ :‬ﻣﺒـﺎﺩﺭﺓ ﺃﻭﺭﻭﺑﻴـﺔ ﺗﻨﻘﺬ‬ ‫ﻗﻄﺎﻋﻲ ﺍﻟﺼﺤﺔ ﻭﺍﻟﺘﻌﻠﻴﻢ ﻓﻲ ﻏﺰﺓ ﻣﻦ‬ ‫ﻧﻔﺎﺩ ﻭﺭﻕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫‪٦٣‬‬

‫ﻣﺼﺮ‪” :‬ﻳﻮﺳﻒ ﻋﻼﻡ“ ﺗﻌﺮﺽ ﺃﺣﺪﺙ‬ ‫ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ ”ﺗﻜﻨﻮﺑﺮﻧﺖ‬ ‫‪“٢٠٠٩‬‬

‫‪٦٢‬‬

‫ﺍﻟﺴﻌﻮﺩﻳـﺔ‪” :‬ﻟـﺆﻱ ﺟﺎﺳـﻢ ﺍﻟﺨﺮﺍﻓـﻲ“‬ ‫ﺗﺒﻴﻊ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋـﺔ‬ ‫ﻭﺍﻟﺘﺸﻄﻴﺐ‬

‫‪٦٢‬‬

‫ﺗﺮﻛﻴﺎ‪ :‬ﻣﺠﻤﻮﻋﺔ ”ﺳﺎﻣﻮﺭ‬ ‫ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ“ ﺗﺒﺪﺃ ﺃﻋﻤﺎﻟﻬﺎ ﻓﻲ‬ ‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫‪٦١‬‬

‫ﻣﺼﺮ‪” :‬ﺍﻻﺗﺤﺎﺩ ﺍﻟﻌﺮﺑﻲ ﻟﻠﺼﻨﺎﻋﺎﺕ‬ ‫ﺍﻟﻮﺭﻗﻴﺔ“ ّ‬ ‫ﻳﻨﻈﻢ ﺃﻭﻝ ﻣﻨﺘﺪﻯ ﻋﺮﺑﻲ‬ ‫ﻟﻤﻨﺎﻗﺸﺔ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ‬

‫‪٦١‬‬

‫ﻣﺼﺮ‪” :‬ﺍﻟﻜﺎﺭﺯﺟﺮﺍﻑ“ ﺗﻘﺘﻨﻲ ﺃﺣﺪﺙ‬ ‫ﺃﻧﻈﻤﺔ ﺇﺧﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ ﻣﻦ ﺳﻜﺮﻳﻦ‬

‫‪٦٠‬‬

‫ﻓﻠﺴﻄﻴﻦ‪” :‬ﺍﻟﻨﻘﻞ ﻭﺍﻟﻤﻮﺍﺻﻼﺕ“ ّ‬ ‫ﺗﻮﻗﻊ‬ ‫ﺇﺗﻔﺎﻗﻴﺔ ﻃﺒﺎﻋﺔ ﺭﺧﺺ ﺍﻟﺴﻴﺎﻗﺔ ﻣﻊ‬ ‫ﺛﻼﺙ ﺷﺮﻛﺎﺕ ﻣﺤﻠﻴﺔ‬

‫‪٦٠‬‬

‫ﻟﺒﻨﺎﻥ‪” :‬ﺃﻛﺴﺒﺮﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ“‬ ‫ﺗﺘﻘﺪﻡ ﺧﻄﻮﺍﺕ ﻓﻲ ﻃﺮﻳﻘﻬﺎ ﻟﻠﺤﻔﺎﻅ‬ ‫ﻋﻠﻰ ﺍﻟﺒﻴﺌﺔ‬

‫‪٥٩‬‬

‫ﺍﻷﺭﺩﻥ‪” :‬ﺍﻟﺘﺮﺑﻴﺔ“ ﺗﻨﻬﻲ ﻃﺮﺡ‬ ‫ﻣﻨﺎﻗﺼﺔ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳﻴﺔ ﻟﻠﻌﺎﻡ‬ ‫ﺍﻟﺪﺭﺍﺳﻲ ﺍﻟﻤﻘﺒﻞ‬

‫‪٥٩‬‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪” :‬ﺑﺮﻧﺖ ﺳﻨﺘﺮﺍﻝ“ ﺗﻔﺘﺘﺢ‬ ‫ﻣﻘﺮﻫﺎ ﺑﺎﻟﻤﻨﻄﻘﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻺﻧﺘﺎﺝ‬ ‫ﺍﻹﻋﻼﻣﻲ‬

‫‪٥٨‬‬

‫‪٥٧‬‬

‫ﺍﻟﺴﻌﻮﺩﻳـﺔ ﺗﺴﺘﻀﻴـﻒ ﺃﻭﻝ ﻣﺆﺗﻤـﺮ ﻋﻦ‬ ‫ﻣﺴﺘﻘﺒـﻞ ﺍﻟﻨﺸـﺮ ﺍﻟﺼﺤﻔـﻲ‬

‫‪٥٧‬‬

‫ﻣﺼﺮ‪ :‬ﻣﻌﺮﺽ ”ﺗﻜﻨﻮﺑﺮﻧـﺖ ﺍﻟﺜﺎﻟـﺚ“‬ ‫ﻳﺨﺘـﻢ ﻓﻌﺎﻟﻴﺎﺗـﻪ ﺑﻨﺠـﺎﺡ‬

‫‪٥٦‬‬

‫ﺩﺑـﻲ‪” :‬ﺃﺗﺶ ﺑﻲ“ ﻭ“ﻣﺎﻏﻨﻮﻡ ﻓﻮﺗﻮﺱ“‬ ‫ّ‬ ‫ﺗﻨﻈﻤﺎﻥ ﻭﺭﺷﺔ ﻋﻤﻞ ﻣﺘﻨﻘﻠﺔ ﻋﻦ‬ ‫ﺍﻟﺘﺼﻮﻳﺮ ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫‪٥٦‬‬

‫ﺍﻟﻌﺮﺍﻕ‪” :‬ﻣﻬﺮﺟـﺎﻥ ﺍﻟﺒﺮﻳــﺪ“ ﻳﺤﺘﻔﻲ‬ ‫ﺑﻴﻮﻡ ﺍﻟﺒﺮﻳـﺪ ﺍﻟﻌﺮﺍﻗـﻲ‬

‫ﺍﻟﻤﻠﻒ‬ ‫‪٥٥‬‬

‫ﻫﻞ ﺗﻌﺪ ﻃﺒﺎﻋـﺔ ﺍﻟﺘﻐﻠﻴـﻒ ِﺭﻫﺎﻧﴼ ﺁﻣﻨﴼ؟‬

‫ﻣﺸﻜﻠﺔﻭﺣﻞ‬ ‫‪٤٩‬‬

‫ﻣﺸﻜﻠﺔ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ﺍﻟﻤﻤﻮﺟﺔ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ‬ ‫ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﺍﻟﺴﻨــﺔ ﺍﻟﺴﺎﺩﺳﺔ ‪ /‬ﺍﻟﻌـﺪﺩ ﺍﻟﺜﺎﻣﻦ ﻭﺍﻟﺨﻤﺴﻮﻥ‪ /‬ﻳﻮﻧﻴﻮ ‪٢٠٠٩‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ﺹ‪.‬ﺏ‪ ،٥٠٢١٨٣ .‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻫﺎﺗﻒ‪+٩٧١ ٤ ٣٩١ ١٢ ١٠ :‬‬ ‫ﻓﺎﻛﺲ‪+٩٧١ ٤ ٣٩٠ ٩٥ ٦١ :‬‬ ‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪info@meprinter.com :‬‬ ‫ﻣﻮﻗﻊ ﺍﻹﻧﺘﺮﻧﺖ‪www.meprinter.com :‬‬ ‫ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ‬ ‫ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ‬

‫ﻫﻴﺌــﺔ ﺍﻟﺘﺤـــﺮﻳﺮ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫‪alex@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻟﻌﺮﺑﻲ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫‪g.simonian@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ‬ ‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫‪rhayes@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭﻭﻥ‬ ‫ﻫﺒـــﺔ ﻣﻮﺳــــﻰ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٨‬‬ ‫‪hiba@meprinter.com‬‬ ‫ﺩﻧﻴﺲ ﻣﺎﺛﻴﻮ ﺩﺍﻧﻴﺎﻝ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٥٩٨‬‬ ‫‪english@meprinter.com‬‬ ‫ﺩ‪.‬ﻳﻮﻧﺲ ﺷﻜﺮﺧﺂﻩ‬ ‫‪younes@meprinter.com‬‬ ‫ﺍﻟﻤﺨﺘﺼﻮﻥ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ )ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪fxrppr@rit.edu‬‬ ‫ﻟﻮﺭﻳﻞ ﺑﺮﻭﻧﺮ )ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪lb@digitaldots.org‬‬ ‫ﻣﺪﻳﺮ ﺷﺆﻭﻥ ﺍﻟﻌﻤﻼﺀ‬ ‫ﺑﺮﺍﺑﻮﻻ ﺟﺎﻧﺪﺭﺍﻥ ﺑﻲ ﺃﻡ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٧‬‬

‫‪sales@meprinter.com‬‬

‫ﺧﻂﺍﻟﺘﺸﻄﻴﺐ‬ ‫‪٤٨‬‬

‫ﺍﻟﻤﻀـﻲ ُﻗ ُﺪﻣـﴼ‬ ‫ُ‬

‫ﺑﻘﻠﻢ‪:‬ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫ﻣﺼﻤﻢ ﺟﺮﺍﻓﻴﻜﻲ‬ ‫ﺳﻤﻼﻝ ﺍﺱ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٦‬‬ ‫‪samlal@meprinter.com‬‬ ‫ﺍﻹﻋﻼﻧﺎﺕ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ١٠‬‬ ‫‪meprinter @meprinter.com‬‬ ‫ﺗﻮﺟﻪ ﺍﻟﻤﺮﺍﺳﻼﺕ ﺇﻟﻰ ﺍﻟﻌﻨﻮﺍﻥ ﺍﻟﺘﺎﻟﻲ‪:‬‬ ‫ﻣﺠﻠﺔ ‪ME Printer‬‬ ‫ﺹ‪.‬ﺏ ‪ ،٥٠٢١٨٣‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺑﻨﺎﻳﺔ ﺭﻗﻢ ‪ ،٩‬ﻣﻜﺘﺐ ﺭﻗﻢ ‪٢١٤‬‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫‪meprinter@meprinter.com‬‬ ‫ﻃﺒﻌﺖ ﻓﻲ ﻣﻄﺒﻌﺔ ﺃﻃﻠﺲ‬ ‫ﺟﻤﻴﻊ ﺣﻘﻮﻕ ﺍﻟﻄﺒﻊ ﻭﺍﻟﻨﺸﺮ ﻣﺤﻔﻮﻇﺔ‬

‫ﻣﺠﻠـــﺔ ‪ ME Printer‬ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣـــﻲ‬

‫ﺍﻟﺮﺳﻤﻲ‬