ME Printer 59 by ME Printer

Arabic Inclusive

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Vol. 6 / Issue 59 / July 2009

USED EQUIPMENT A LIFELINE FOR PRINTERS MEDIA DAYS AN INSIGHT INTO PRINT 09 - CHICAGO SEPTEMBER 11–16

A BUYER’S GUIDE TO PRE-OWNED EQUIPMENT BY: ROD HAYES

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ‫ ﻃﻮﻕ ﻧﺠﺎﺓ ﺍﻟﻄ ّﺒﺎﻋﻴﻦ‬...‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬

“09 ‫ﻧﻈﺮﺓ ﻋﻠﻰ ﻣﻌﺮﺽ ”ﺑﺮﻧﺖ‬ ‫ ﺳﺒﺘﻤﺒﺮ‬١٦ - ١١ ‫ﺷﻴﻜﺎﻏﻮ ﻣﻦ‬

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Contents News Platform

ME Printer July 2009

Regional

Egypt: Al Shoura Council to Merge ‘Dar Al Sha’ab’ & ‘Dar Al Ta’awun’ with ‘Al Qawmiya for Distribution’

Palestine: National Carton Industry PLC Inaugurates New Production Line

Iraq: Department of Communication and Postal Services to Print Postage Stamps Locally

HP Extends Planet Partners Recycling Program in Eastern Europe and the Middle East

Egypt: Bibliotheca Alexandrina Oﬀers On Demand Book Printing in Less Than 5 Minutes

Lebanon: Dar El Komati Installs Two MBO E-K760 Units through Dynagraph

Iraq: President Talabani Inaugurates Kurdistan Regional Government Press

Kuwait: Ministry of Media Demands Strict Action Against Violations by Commercial Presses

Egypt: ‘Ayman Ramzy’ Award Honours Design Excellence

Egypt: Al Gazera International Press Sets up New Digital Printing Facility

Abu Dhabi: Executive Council’s Secretariat General Initiates ‘Go Green’ Programs

KSA: Brother International Appoints ABM Olayan as Local Distributor

Egypt: Nubar Press Invests in Automated Binding Sewing Machine from Smayth

Kuwait: New Postage Stamp Reﬂects KFH Global Ambitions

Dubai: Sign and Graphic Imaging 2010 Dates Announced

UAE: Xerox Emirates Forays into Indirect Business Model

Egypt Gets its Share of Acclaim at 2009 FESPA Digital Print Awards

Sharjah: Pattaniparampil Printing Press Invests in Heidelberg Suprasetter A105

Dubai: Sign Works Expands Product Portfolio through Izumi Solutions

Tunisia: ‘Arab Union of Labourers in Media & Printing’ Holds its Fourth Conference

KSA: Islamic University Printing Press Accelerates Development Plans

WAN-IFRA Merger to Strengthen Publishing Industry Services

Middle East: HP Appoints Metra as New Distribution Partner of PSG and IPG Products

UAE: Emirates Trans Graphics Scores ‘Screenie’ Mikado Award

Sharjah: Jabal Al Noor Installs Heidelberg CTP Suprasetter A75

Dubai: Izumi to Supply Region’s First HP Designjet L65500 to PrintWorks MediaTech

Events 22

Techno Print 2009-Post Show Wrap-up

Dubai: Paper Arabia 2009 to Build on Spectacular Regional Growth

PRINT 09 Media Days

This Show is For the Industry, By the Industry

Products 28

CANON imagePROGRAF

MULLER MARTINI SigmaLine

Infocus Used Equipment A Lifeline For Printers

Know Your Requirements

A Buyer’s Guide to Pre-owned Equipment By: Rod hayes

The comprehensive monthly magazine dedicated to the graphic arts industry print professionals in the Middle East

Vol. 6 / Issue 59 / July 2009 ME Printer FZ L.L.C.

P.O.Box: 50 2183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com Internet: www.meprinter.com

Group Publishing Director

Morteza Karimian karimian@meprinter.com

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ME Printer Editorial Team Editor-in-Chief Eskandar Jahanbani alex@meprinter.com

Technical Editor - English Section Rod Hayes rhayes@meprinter.com Technical Editor - Arabic Section Dr. George Nubar Simonian g.simonian@meprinter.com

Finishing Line Where do we focus our resources?

Editors Hiba Moussa +971 4 391 1208 hiba@meprinter.com Dennis Mathew Daniel +971 4 391 1598 english@meprinter.com Dr. Younes Shokr Khah younes@meprinter.com Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org Iran - Khodayar Sadeghi sadeghi@iranprint.com

Client Service Manager Prabhulla Chandran P M +971 4 391 1207 sales@meprinter.com

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‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ‫ ﻃﻮﻕ ﻧﺠﺎﺓ ﺍﻟﻄﺒّﺎﻋﻴﻦ‬...‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬ ‫ ﺷﻴﻜﺎﻏﻮ‬- “09 ‫ﻧﻈﺮﺓ ﻋﻠﻰ ﻣﻌﺮﺽ ”ﺑﺮﻧﺖ‬ ‫ ﺳﺒﺘﻤﺒﺮ‬١٦ - ١١

The challenges posed by the credit shortage are encouraging printers to look for alternative solutions that do not compromise on quality and standards. Investing in used equipment may be one of the strongest options available for both starups and well established print houses that have plans for expansion. In this issue, we present an insight into the thriving market for pre-owned machinery in the Gulf, and also a a buyer’s guide to used equipment.

Graphic Designer Samlal S +971 4 391 1206 samlal@meprinter.com

Chief Accountant

Hareesh K. V. +971 4 391 1546 hareesh@meprinter.com

ME Printer Oﬃcial Media Partner

Advertising

+971 4 391 1210 meprinter@meprinter.com Correspondence and advertising material to be sent to ME Printer Magazine Oﬃce 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com Printing: Atlas Printing Press LLC

Saudi Print

ME Printer July 2009

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

Editor’s Note

Eskandar Jahanbani Editor in Chief

Something big is happening across Lake Michigan, in the windy city of Chicago; it is called PRINT 09 and will be held from 11 to 16 September 2009. But does it make sense for printers in the Middle East to travel more than 110000 kilometers to attend the show during these challenging economic times? It’s hard to believe, but it does. First of all, North American graphic arts suppliers such as EFI, Xerox, Kodak and HP will display some exciting new products for the first time. On the other hand organizers of the show, for the first time, have widened their horizon by reaching out to the Middle East printing industry. PRINT has always been considered a North American exhibition, but the organizers have realized that targeting a global audience is now more important than ever. Printers in the Middle East for their part can witness first hand the new developments presented during the show and make some inroads to the vast North American market. The organizer of the show is offering attractive packages to encourage international visitors to attend the mega event. To give you a glimpse into what you can expect at the show, in this issue we have offered a round up on the ‘Media Days’ marketing event that was held in Sheraton Chicago Hotel & Towers on 16 and 17 June 2009 with the participation of 51 journalists including ME Printer as the sole representative of Middle East trade journals. Despite encouraging signs that the recession is finally bottoming out, printers are still reluctant to invest in new kits. However, the market for used equipment is still thriving in the Middle East. We talked with several major pre-owned printing equipment dealers throughout Middle East to shed some light on the issue; and last but not least, for those of you who are planning to invest in used equipment, our technical editor Rod Hayes has some useful suggestions to avoid the pitfalls and risks associated with buying used machinery. I hope you enjoy the collection of topics we are offering in this issue for your summer read.

Despite the recession market for used equipment is still thriving in the Middle East

Social Tribute

Egypt: Al Shoura Council to Merge ‘Dar Al Sha’ab’ & ‘Dar Al Ta’awun’ with ‘Al Qawmiya for Distribution’

ME Printer July 2009

The decision has sparked a series of protests from employees at ‘Al Ahram’ & ‘Al Akhbar’

The General Committee of the Al Shoora Council in Egypt agreed at a recent meeting, presided by Safwat Al Shareef, Chairman of the Committee, to merge the establishments of ‘Dar Al Sha’ab for Press, Printing & Publishing’

and ‘Dar Al Ta’awun for Printing & Publishing’ – excluding their publications – with ‘Al Qawmiya Co. for Distribution’. The Committee has also decided to transfer ‘Al Masa’eiya’ (The Evening) daily newspaper to Dar Akhbar Al Yaum Establishment, and ‘Al Ta’awun’ (Cooperation) weekly newspaper and ‘Al Majala Al Zira’eiya’ (The Agricultural Magazine) monthly to Al Ahram Establishment. The Committee has decided that ‘Al Ra’ei lil Sha’ab’ (The Opinion to the People) newspaper will continue its publication until its new design is revealed; the newspaper will be transferred to one of the national press establishments by June 15, 2009. However, the new merger decision has not gone well with journalists

at ‘Al Ahram’ and ‘Al Akhbar’ establishments, the largest governmentowned Egyptian press establishments, represented by Al Shoora Council, which owns national press establishments in the country. Journalists from the two establishments organized protests in front of their newspaper oﬃces in condemnation of the merger decision, and have formed a mutual committee that met with the chairman of the Egyptian Al Shoorra Council, Safwat Al Shareef. Journalists from ‘Al Akhbar’ and ‘Al Ahram’ have warned from carrying out the decision will be met with severe backlash; the protestors have threatened to continue with the strikes and prevent the printing of newspapers issued by both the establishments.

News Regional

Palestine: National Carton Industry PLC Inaugurates New Production Line The latest investment for manufacturing carton boxes for agricultural products will help the company claim over 20% of the market share

From left: Kamal Hassonah, Ex Minister of National Economy; Dr. Bassim Khouri, his successor; Sameer Huleilah, CEO of NCI; Mazen Sunqrat, Chairman of Sunqrat Group; and Dr. Jamal Muheisin, Mayor of Naples, listen to a presentation by Hazem Al Aghbar, General Manager of NCI

The National Carton Industry PLC (NCI), based in Naples, Palestine, has inaugurated a new production line to manufacture carton boxes for agricultural products. The company organized an event, which was attended by the current Minster of National Economy Dr. Bassim Khouri; his predecessors

Kamal Hassonah and Mazen Sunqrat; Mayor of Naples Dr. Jamal Muheisin; PADICO’s CEO Muneeb Rasheed Al Masri, in addition to a large group of businessmen and local personnel. Sameer Huleilah, NCI’s CEO, said that the inauguration of the new production line dedicated to agricultural products is inline with the company’s plans to expand and develop its products and performance. He indicated that the new production line, which operates with stateof-the-art technologies, is aimed at fulfilling part of the local market’s needs and enhancing the capabilities and profile of the company, which has succeeded in venturing into several international markets despite difficulties due to unfair competition with Israeli companies and the negative impacts of the declining Israeli currency. “Despite all that, the company has managed within a short time to rise again with well-planned and firm steps, in order to overcome barriers and difficulties. The new production line will not only raise the level of the carton industry in Palestine, but also help to enhance the national economy,” Huleilah said. He vowed that NCI will continue its development plans, indicating that part of its new products will be exported to markets in other countries such as Jordan. Speaking exclusively to ME Printer, Hazem Al Aghbar, General Manager of NCI said, “Our company fulfills

the requirements of various economical sectors, on top of which is the food, medicine and chemical industries. Inline with the goals of its development plans, the company has recently added a new flatbed die-cutter in order to cater to the growing needs of the agriculture sector. The new line produces all sorts of agricultural cartons, which are processed to be used for packing vegetables and fruits, and the target production capacity is 7–10 million packs per day.” “With the new investment, the company has managed to claim more than 20% of the Palestinian market share, and is aiming to increase this share to 35% in 2009 and 50% in 2010. Also, plans are underway to venture further into regional markets,” he added. According to Al Aghbar, the quality of the company’s products has improved during recent times, and he attributes the achievement to the establishment of the Department of Quality and Development, which qualifies companies for the Palestinian quality certificate (PSI) and the ‘ISO 9001’. It is worthwhile mentioning that the National Carton Industry PLC (NCI) was established in 1989 as a private joint venture, with a capital of 600 thousand Jordanian Dinnars. In 1993, the company was transformed into a joint venture and its capital was raised to 5 million Dinnars. The company currently employs 70 employees and labourers.

Iraq: Department of Communication and Postal Services to Print Postage Stamps Locally ME Printer July 2009

Printing press specialized in stamp printing is expected to be operational this year

The Department of Communication and Postal Services in Iraq announced that it will print Iraqi postal stamps within the country with technical speciﬁcations that are comparable to western standards.

Safaa’el Deen Badr Hamza, General Manager of the Department, said that the department will print its requirement of stamps inside Iraq. He added that between 1991 and 2003, stamps were printed by a local

press called Al Nahrain, and they were printed later in countries such as Iran, Bahrain and Syria. He added that a new press will be established, and is expected to be operational within this year.

HP Extends Planet Partners Recycling Program in Eastern Europe and the Middle East The company recently achieved a milestone in environmental responsibility by recycling more than 250 million HP print cartridges worldwide HP has announced the expansion of its successful HP Planet Partners Program to business customers across the United Arab Emirates. Commencing on 1 July 2009, HP business customers in these markets will have access to free, easy, state-of-the-art return and recycling service for HP original print cartridges, helping them meet their own sustainability goals whilst also contributing to a wider reduction in plastic waste. The company ensures that no cartridge returned to HP through the HP Planet Partners Program ends up in landﬁll. To take advantage of the HP Planet Partners Program, business customers will have to go to www.hp.com/ recycle/, select the ‘enterprise & public sector’ or ‘SMB’ option as re-

quired and specify the correct type of empty cartridges. They then receive a collection box, which when full is collected by HP and taken to one of its cartridge recycling depots for processing. The turnaround time for used cartridge collection and delivery is ﬁve business days. By bringing the HP Planet Partners Program to the Middle East, HP is continuing to deliver on its commitment to encourage more sustainable business practices in these important emerging markets. “Environmental responsibility has represented a core value of HP since the company’s earliest days,” explained Jean-Pierre Le Calvez, vice president, marketing, Imaging and Printing Group, EMEA. “IPG has made a strong contribution to

helping companies reduce their environmental footprint through landmark initiatives such as the HP Planet Partners Program. With this latest expansion, we are delighted to be bringing this service to business customers for the ﬁrst time in these critical growth markets,” he added. HP recycles its own waste and oﬀers customers the opportunity to do the same through schemes such as the HP Planet Partners Program, a free service available in more than 50 countries, regions and territories. HP recently achieved a milestone in environmental responsibility by recycling more than 250 million HP print cartridges worldwide since the inception of HP Planet Partners in 1991.

ME Printer July 2009

MIDACURE: UV INKS AND VARNISHES MIDAFLEX: PACKAGING INKS

News

Regional

Egypt: Bibliotheca Alexandrina Oﬀers On Demand Book Printing in Less Than 5 Minutes The library will continue to perform trial operations of the ‘Espresso Book Machine’ until copyright issues are solved with various publishing companies

‘Espresso Book Machine’ will help solve many problems such as ordering book titles that are no longer available on the shelves or copies of rare book titles that are considered valuable and old.”

ME Printer July 2009

Dr. Khaled Azab, Media Manager at the Bibliotheca Alexandrina

Printing a book has always required considerable effort and still remains a time-consuming process, in addition to the fact that they are done on large printing machines which are mostly considered to be expensive equipment. But with advancement in technology, having a completely printed book with a cover in less than five minutes is no longer impossible. The introduction of the ‘Espresso Book Machine’ by On Demand Books Company allows on-demand printing and binding of books, similar in size to the original, within less than five minutes. An electronic version of the book is uploaded to the press via various storage devices such as CDs, memory cards and so on. Then the printer prints the media on A4 paper and cuts it to the same size of the original book. In the final step, the machine binds the book before it is ready for reading. The machine is currently available in several countries such as the United States of America, Canada, Australia and the United Kingdom. In an effort to bring this technology to the Arab World, Bibliotheca Alexandrina and On Demand Books Company signed a deal in May 2006, and the ‘Espresso

Book Machine’ was delivered to the library in 2007, making the library the second owner of the machine after the World Bank Info Shop in Washington DC. Dr. Khaled Azab, Media Manager at the Bibliotheca Alexandrina, said that the new ‘Espresso Book Machine’ will help solve many problems such as ordering book titles that are no longer available on the shelves or copies of rare book titles that are considered valuable and old. “The advantage of operating this machine is that it can be used to print book titles that are no longer available in the print format and are only electronically available or have limited copies because the respective publishing companies have discontinued printing certain editions,” Azab said. “Also, operating these types of machines will help achieve a large economical income because it prints on-demand books; hence there will be no lost or unsold copies of such books. Bibliotheca Alexandrina invested in this machine as part of its endeavour to provide everyone with knowledge free from boundaries and limitations, as well as to preserve culture for the coming generations.”

Azab said that the machine will be operated at Bibliotheca Alexandrina in the trial mode until agreements have been signed with various publishing companies that will entitle the library to print their books. “Until now, we have signed copyright contracts with 16 publishing houses and the number is rising. I assume that the machine will be fully operational within 3 months,” he added. Azab indicated that Bibliotheca Alexandrina will be using the ‘Espresso Book Machine’ to print books published by the library, books from publishing houses with whom copyright contracts have been signed, and books that are no longer available in the market and those that will not face copyright issues. He added that the customer will electronically choose the book title from a list of available titles, and the machine will print the book immediately. When asked if the ‘Espresso Book Machine’ could be considered a threat to large printing machines, he replied, “This instant machine cannot replace the role played by larger printing machines because each of them has its own role and function. Large printing machines prints books in larger amounts, and hence will cost less than that if the book was printed on the Espresso Book Machine.” It is worthwhile mentioning that the US national Jason Epstein is the creator of the ‘Espresso’ machine. At a book fair recently held in London, UK, Epstein printed a book before a group of visitors by pressing on a single key called ‘Print A Book’, and a hot and fresh book with the scent of ink was produced in less than ﬁve minutes; visitors dubbed the ‘Espresso Book Machine’ as an ‘ATM’ of books.

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

Lebanon: Dar El Komati Installs Two MBO E-K760 Units through Dynagraph The combi folding machines have been fitted with pile feeders and stream deliveries Dynagraph has installed two MBO E-K760 machines fitted with pile feeders and stream deliveries at Dar El Komati Printing & Publishing, Beirut, Lebanon. The latest investment will help the company deal with the quality of 32 page signatures that is essential for the production of perfect bound books. Both units will deliver shorter changeover time and eliminate downtimes. Furthermore, all quick setting elements of the K760 Efficiency are placed on one level, which makes handling efficient and comfortable. In addition to the abovementioned unique features, there are several others that ensure that the folding process is optimal; the swing-up smoother bars allow easy removal of paper in addition to the options to adjust during production of the sheet feeders of the cross and three

fold areas outside the closed hood or its high speed wheels for safe sheet transportation for higher outputs. The equipment of the K760 is perfectly adjusted to the requirements of standard jobs. It delivers precise results that are typical for MBO. The K760 can be easily operated

and thanks to its compact dimensions it can also be conveniently installed when space is restricted. With a working width of 76 cm, the smooth, frequency controlled three-phase current drive and maximum outputs of 180 m/min, the combi-folding machine covers all relevant folding processes.

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SMYTH Freccia 120 & 130 High Speed Sewing Machines

MATHIAS BAUERLE GmbH Figure 1 folding machine multipli 35

DIE CUTTING WITH FOIL STAMPING

JMD MACHINERY CO.LTD Superbinder-200DP

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ME Printer July 2009

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News

Regional

Iraq: President Talabani Inaugurates Kurdistan Regional Government Press The state-of-the-art facility has been established in association with Heidelberg ME

Waﬁk Kaddoura, Branch Manager–Iraq, Heidelberg Middle East

Heidelberg Middle East announced that it has recently installed a range of Heidelberg printing equipment at Kurdistan Regional Government’s printing press, located in the city of Suleimaniya in northern Iraq. According to Wafik Kaddoura, Branch Manager–Iraq, Heidelberg Middle East, the list of equipment that were installed at the press’ printing premises includes a Speedmaster 4 colour 70 x 100 cm press, Speedmaster 2 colour 70 x 100 cm press, Printmaster 4 colour 50 x 70 cm press, and GTO 2 colour press, in addition to a Suprasetter 105 CTP machine, Stahl folding machine, Polar cutting machine and stitcher. The press was inaugurated by Iraqi President Jalal Talabani, who praised all efforts made by the press’ labourers. Also he praised the efforts of Lebanese expert Ali Al Taweel of Heidelberg, who supervised the installation of printing machines, and promised to facilitate technical training for the local workforce in Suleimaniya. During the opening ceremony, President Talabani said that the new press will contribute toward pushing forward the culture wheel of the Kurdistan region in Iraq and that it will assist creative people to bring their cultural and humanitarian

productions to the world. He added that Suleimaniya is not only a political and striving city, but also a cultural city where several authors and literates were born. “I herewith recall with you today how we started our strife, as I was personally in charge of the media office at the Kurdistan Democratic Party, and we only had one Ronio printer and an ordinary manual printing machine. But today the efforts have yielded into what Iraq’s Kurdistan has witnessed, thanks to the efforts of all the good people of this country,” he said. Talabani later toured the various departments of the press,

accompanied by Hiro Ebrahim Ahmed and Omar Fattah, member of the political department at the Kurdistan National Union; Dr. Khisro Kal Mohammed, a Kurdistan National Union oﬃcial; Bayez Talabani, Minister of Finance at the Kurdistan regional government, in addition to several other oﬃcials. It is worthwhile mentioning that the establishment of the new press was initiated by President Talabani three years ago. The press will contribute to print hundreds of magazines and various cultural publications, and the new machines will enable the press to print 18,000 copies per hour.

Kuwait: Ministry of Media Demands Strict Action Against Violations by Commercial Presses

ME Printer July 2009

The organization is seeking prosecution against presses that have not adhered to the printing & publishing law

Kuwait’s Ministry of Media announced that it has referred some commercial printing presses to the Kuwaiti prosecution for violating the printing and publishing law. The announcement was made by Fahad Al Ajmi, Director of Press, Printing & Publishing Department at the Kuwaiti Ministry of Media; Al Ajmi indicated that the

ministry’s inspection teams had previously advised the presses to obey the law, especially with regard to printing leaflets for the elections. Al Ajmi added that the ministry would possibly close down the presses if they continue to break the law, as the ministry has the full legal power to do so. He

indicated that procedures might also involve prosecuting owners of the publications that committed violations, whether they carried out activities for the elections or commercial purposes. He emphasized the importance of adhering to law by printing presses, adding that his ministry will not tolerate any violators.

Egypt: ‘Ayman Ramzy’ Award Honours Design Excellence The event was held on the ﬁnal day of Techno Print 3 in commemoration of the late Ramzy’s passion for the art of design

subsequently, the first three winners were selected. Among the 152 different posters submitted, the top 40 were displayed during the exhibition, at the entrance and in front of hall 1. Because of the intense competition and high quality of the entries, the judging committee had to increase the prizes to six awards, two for each of the first three prizes. Sponsors of the awards included Sidhom & Co.; ETCO, Canon’s agent in Egypt; Xerox Egypt; Nubar Printing Press; Al Gezeira Printing Press; Solei; and Sparkle Co. It’s worthwhile mentioning that Ramzy was born in 1963 and started his career in the printing industry in the 80’s. In 1988, he established Sparkle, which soon became one of the leading companies in the field, providing comprehensive services to the regional print and design industry, including design services by specialists in advertising. Ramzy passed away tragically on 13 January 2008 after a short illness. ME Printer July 2009

The final day of Techno Print 3 witnessed a flurry of visitors, mostly students, who came in large numbers to attend the ‘Ayman Ramzy Best Design Award 2009’ ceremony, which was held at the Sparkle Co. stand in hall 1. The award was announced in commemoration of the late Ayman Ramzy, former General Manager of Sparkle Co. The panel of the guests of honor who distributed the awards to the students included Nora Ramzy, Ayman Ramzy’s wife; Dr. Mohamad Abou Lela, head of the Judging Committee; Hamdy Al Kobeisy, Managing Director of PETRA; Ahmad Aatef, President of the Egyptian Printing Industries Chamber; Sherif Sidhom, CEO of Sidhom & Co., the main sponsor & initiator of the awards; and Dr. George Simonian, Head of the Awards organizing Committee. The participants designed A3sized posters based on one of the two themes suggested by the organizers: ‘Booming Tourism in Egypt’ or ‘Environment Protection’. The entries submitted to Sparkle Co. via CDs or through the Internet were evaluated by the select group of university professors and owners of designing companies and printing presses in Egypt;

News

Regional

Egypt: Al Gazera International Press Sets up New Digital Printing Facility The company has invested in a variety of digital printing equipment from Xerox

L to R: Essam Anwar and Eng. Wael Sedky, from Xerox Egypt,Dr. Ramadan Abdel Rahman, Al Gezera Technical Consultant & Eng. Hesham Abu Hijazi owner of Al Gazera

Cairo-based Al Gazera International Press has announced the establishment of ‘Al Gazera Digital’, a digital printing press that will focus on providing the Egyptian market

with digital printing services. To supply the new set up with the required technical machines, Al Gazera International Press has sealed a deal with Xerox Egypt to buy a range of digital printing equipment, which includes a Xerox 8000, two units of Xerox 700, a single colour digital machine and various ﬁnishing machines. Speaking to ME Printer about his company’s new investment, Eng. Husham Abu Hijazi, manager of Al Gazera International Press, said that the latest investment in digital printing reﬂects the company’s endeavour to develop its business and become a complete service provider for the advertising and printing sectors. “We’ve seen an increase in demand on digital printing services in Egypt, and that’s what has

encour-aged us to set up a fully equipped digital printing press,” said Abu Hijazi. “This is not the first time we have dealt with Xerox; we purchased a Xerox 8000 digital machine about three years ago. We expect that the installation of the newly purchased machines will be completed by July 2009.” When asked about the nature of services that Al Gazera Digital will be offering to its customers, he said, “Among the services we present are short-run printing of on-demand books, as well as printing services related to the field of advertising”. It is worthwhile mentioning that Al Gazera International Press was established 25 years ago as a company specialized in offset printing. Currently, the company operates three branches in Egypt.

Abu Dhabi: Executive Council’s Secretariat General Initiates ‘Go Green’ Programs

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This makes it the ﬁrst government institution to promote environmentally friendly strategies

In its continuing eﬀorts to promote sustained environment friendly strategies and being a leader in this trend among governmental bodies, Abu Dhabi’s Executive Council triggered an initiative aiming at collecting and recycling printer waste and other disposable parts used for printers and photocopiers. The Secretariat General of the Executive Council sourced the management of this initiative to Xerox Emirates. The agreement was signed on Tuesday June 2, 2009 at the Crown Prince Court, according to which Xerox will be assigned the collection and recycling of all waste, while guaranteeing certification for such environmental friendly processes. The Secretariat General aims through this initiative to preserve the environment given its impor-

tance to the welfare of individuals and society. In addition to waste management tasks, Xerox will carry out Print Managed Services which will include right sizing and consolidating the Executive Council’s various print, copying and fax devices under one Xerox solution, thereby increasing eﬃciency and lowering operational costs. Xerox will also deploy a specialized team on site to support all operational aspects such as routine maintenance and emergency calls. “We are glad we initiated this agreement which will allow Xerox Emirates to deploy its expertise in this domain and oﬀer us a comprehensive program that will cover all our print management requirements,” said Salamah Al-ameemi, Auxiliary Services Manager at the Executive

Council’s Secretariat General. “These services will also comprise replacement and recycling of ink cartridges, right sizing of devices such as printers, copiers and fax, which will not only reduce cost but also streamline operations.” Andrew Hurt, General Manager of Xerox Emirates, sees in this agreement a major milestone for the company in line with their ambitious expansion plan for the UAE. “The Executive Council represents a huge organization and we will deploy a specialized team on site to support all operational aspects such routine maintenance and emergency calls. This is a challenging program for us as we have to create a uniﬁed solution in a multi vendor IT environment which consist of machines of various brands,” he said.

KSA: Brother International Appoints ABM Olayan as Local Distributor Manufacturer announces strategic partnership to leverage rising IT spending in the Kingdom Brother International Corporation Gulf (BICG), developer and manufacturer of printing, communication and digital imaging products for homes, SOHOs and enterprises, has named Arabian Business Machines Company (ABM) Olayan as its new distribution partner in Saudi Arabia. The partnership is in line with the manufacturer’s aims to leverage the rising IT spending in the Kingdom, which has reached USD 3.4 billion in 2008 and is expected to hit USD 5.6 billion by 2013. Headquartered in Riyadh, ABM Olayan is a wholly owned operating company of The Olayan Group, whose businesses includes oﬃce automation technology, detection security products, physical security (storage products), computers and software products, and technical services. Brother has identiﬁed ABM Olayan’s

extensive reach across the Kingdom, which can help boost awareness and sales of its wide range of products. “Our commitment as the pioneer of the MFC technology goes beyond developing innovative features and incorporating them within the existing models - it also involves us constantly seeking ways to make our products more accessible to end-users,” said Shinji Tada, Managing Director, BICG. “In line with this, we have partnered with ABM Olayan whose extensive reach and experience in the Saudi market holds much potential to help us boost our status as one of the top contenders in the printer and copier market in the Kingdom. We were deeply impressed with their track record, and we are looking forward to a fruitful collaboration with them in the coming years.” Amidst expectations of a signiﬁcant

rise in demand for space-saving office equipment as a result of the growth of the SMB sector in Saudi Arabia, Brother previously announced plans to roll out an online eMarketing campaign targeting the entire Saudi market, which will not only increase awareness but also drive its growth within the lucrative segment. “Our new partnership complements our commitment towards offering the best products and service, which can help companies increase their productivity. We are proud to be associated with Brother, whose breakthrough technologies and innovations continuously take office automation to the next level. We are confident that this will largely benefit the SMB and Enterprise community in the Kingdom,” concluded Wael Fulayhan, General Manager, ABM Olayan.

Shinji Tada, Managing Director, Brother International Corporation Gulf, and Wael Fulayhan, General Manager, ABM Olayan

ME Printer July 2009

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Egypt: Nubar Press Invests in Automated Binding Sewing Machine from Smayth The machine operates at a high speed of 9,000 cycles per hour

From left to right: Roupen Nubar Simonian, Production Manager, Nubar Press, and Gamal Abdel Moneim, Head of the Prepress Dept., Nubar Press

Nubar Printing Press, one of Egypt’s well known presses established in 1939, announced at Techno Print

2009 a deal signed with Sidi Egypt Co. to purchase a new automated binding sewing machine from

Italian manufacturer Smayth. According to Roupen Nubar Simonian, Production Manager at Nubar Printing Press, the machine has an operation speed of 9,000 cycles per hour and can operate with widths ranging from 8 x 13.5 cm – 32 x 56 cm for various books. Nubar and Hratch Simonian revealed that Nubar Printing Press is planning to celebrate its 70th anniversary and the establishment of the press by their father Baghoos Simonian, conﬁrming that the management will hold a special celebration to mark the occasion in November 2009.

Kuwait: New Postage Stamp Reﬂects KFH Global Ambitions The stamp embodies the vision and strategy being adopted by Kuwait Finance House across diﬀerent markets

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Eng. Fahad Khaled Al-Mukhaizeem, Manager-Marketing & Public Relations Dept.

Kuwait Finance House ‘KFH’ has announced the release of a new postage stamp titled ‘The World… is Your Home’ at all the Ministry of Communication post oﬃces. This step is aimed at reinforcing the concept of global expansion and represents the new strategy that ‘KFH’ has adopted and focused on in recent years in its various banking, investment, real estate and commercial activities. Eng. Fahad Khaled Al-Mukhaizeem, Manager-Marketing & Public Relations Dept., said that the vision which ‘KFH’ embodies through

this title extracts its components from the success of the company’s external expansion at the regional and global levels. KFH is currently and successfully operating in ﬁve continents and is described as ‘Harvard’ for Islamic banks. Worldwide governments are seeking KFH to operate in their markets. Through its expansion, KFH aims to act as a bridge among various cultures and countries and reinforce mutual interests and economic cooperation values among nations through active participation in the development plans of such countries. Al-Mukhaizeem added that the postal stamp is being released in all basic categories, i.e. 25 Fils for local post, 50 Fils for Arab countries and 150 Fils for other world countries. “The stamp is printed in the best post press worldwide - Cartor Security Printing– in order to ensure high quality. The stamp has been designed by creative supervisor Ahmed Al-Rashed at KFH,” he said.

Al-Mukhaizeem also emphasized that the ‘KFH’ patronization of the stamp comes as part of the company’s support to government services that comes in continuation of KFH’s endeavor to support society. ‘KFH’ has previously provided support to the Ministry of Health, Ministry of Interior, and Ministry of Education …etc. “The major portion of the society is proud to be ‘KFH’ customers; this should encourage the majority to obtain ‘KFH’ stamps that carry the name of the institution. The stamp will also be sought by stamp collectors who participate in various international exhibitions and fairs,” he concluded.

Dubai: Sign and Graphic Imaging 2010 Dates Announced The 12th edition of the sign & printing exhibition will be held from 25 to 27 January at Dubai Airport Expo International Expo Consults (IEC) has announced that the 12th annual Sign and Graphic Imaging Middle East (SGI 2010) exhibition will take place at Dubai Airport Expo, from 25 to 27 January 2010. This will be the second year IEC is organizing the prestigious print technology showcase at the Dubai Airport Expo venue. The new venue received an overwhelming response from the exhibitors and visitors. “After the success of this year’s Sign and Graphic Imaging Middle East exhibition at Dubai Airport Expo, we received a lot of positive feedback from our exhibitors and visitors alike about the new venue. As per our oﬃcial survey about the venue choice for SGI 2010, the most popular choice for the 12th edition of Sign and Graphic Imaging Middle East was Dubai Airport Expo,” said Abdul Rehman Falaknaz, President of IEC.

The IEC poll saw the Dubai Airport Expo venue receive more than 90% of votes, due to the following reasons: Exclusivity of venue, ample parking, less traﬃc in and around the venue, close proximity to the airport and availability of nearby hotels. Exhibitors also cited the fact that Dubai Airport Expo attracted visitors only from the industry and hence had a good number of serious and quality visitors. “The show was very well organized and positioned itself to be one of the best in the region attracting more quality visitors. We had a positive response and a great volume of business was generated during the show,” said Kunal Avari, Regional LFP Business Manager, HP. “I have personally been participating with SGI for 11 years now. The show has always been worth the investment for me. This year the world has

been hit with an economic slowdown. Nonetheless, the number of real deals and potential deals has not slowed down for us over last year. This tells me that the show organizers know how to advertise and promote the show very well and eﬀectively. I look forward to year 12 with SGI,” said Abdallah Ghalayini, Regional Managing Director ME & A, Gandinnovations. SGI 2010 will showcase the latest products and emerging technologies from the industries of Advertising, Architectural Hardware, Banners & Posters, Digital Imaging, Electronic Message Centres, Electronic Signage, Graphic Imaging, Graphic Services, Large Format Printing, and Signage. The event will focus on more visibility and branding opportunities for exhibitors adding to their overall exposure at the venue. The show is supported by the Advertising Section of Dubai Municipality.

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Participate and access over 12,000 serious business visitors from 85 countries.Be part of the ultimate platform for the Signage, Graphic Imaging, Screen and Digital Printing Industries. 12th ANNUAL SIGN & GRAPHIC IMAGING MIDDLE EAST JANUARY 25-27, 2010. DUBAI AIRPORT EXPO, DUBAI, UAE. Organised by

15 P.O Box 50006, Dubai, UAE, Tel:+971 4 3435777, Fax: +971 4 3436115, email: signme@iec.ae website: www.signmiddleeast.com

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UAE: Xerox Emirates Forays into Indirect Business Model Xeratek Document LLC will be the first channel partner of the company in the UAE SMB market Xerox Emirates has announced the appointment of Xeratek Document Solutions LLC as its first channel business partner in the UAE for the selling Xerox products including hardware, software and other consumables. The appointment of Xeratek Document Solutions LLC is seen as Xerox Emirates’ first step into the indirect channel marketing model. As part of the agreement Xeratek will offer the most comprehensive range of Xerox solutions to fit any business requirement which include products that copy, print, scan and fax, stand-alone copiers or networked multifunction devices either full color or black & white, along with the complete portfolio of Xerox genuine supplies. “This is our first foray into the indirect channel marketing model and we are glad to have partnered with Xeratek, in the UAE,” said Andrew Hurt, General Manager at Xerox Emirates. “This is a strategic alli-

ance which will help us expand our reach into the market with the wide range of products and solutions oﬀered by Xerox. We are relying on Xeratek to address the needs of all small and mid-market businesses in the UAE.” Andrew added, “Partnership is a powerful tool and now more than ever we can use it to achieve better business results in the local market. Our alliance with Xeratek is in line with our global strategy ‘partner or perish’, which holds immense importance especially given today’s challenging economic conditions. Moving on we will be focused on strengthening and growing tactical partnership with local business houses.” “Xeratek today oﬀers one of the most comprehensive ranges of Xerox products and consumables and together with Xerox Emirates our aim is to address the complex IT business challenges of our customers. Our go-to-market strategies

are jointly developed to help drive revenue and enhance customer successes and experience”, said Alex Marr, Managing Director at Xeratek Document Solutions LLC. “Expanding market reach is one of the key criteria to survive in today’s challenging economy. Our team at Xeratek has over 25 years of combined industry experience and we work closely with our customers to provide them with a cost eﬀective solution that will augment their business results and position us as a trusted document advisor to all our customers.” Xeratek along with Xerox Emirates will provide all their customers in the UAE with the widest selection of products and services. With this agreement Xerox has just commenced a long journey in the indirect business marketing channel and moving forward plans to establish new strategic alliances to cater to other speciﬁc products and solutions.

Egypt Gets its Share of Acclaim at 2009 FESPA Digital Print Awards Presentation Creative and Production House received a commendation for its entry in the Vehicle Category. Giza-based Presentation Creative and Production House received a commendation for its Vehicle Category entry, Vespa Ads Vodafone. Using the HP TJ8300 wide format digital printer, Presentation Creative and Production House set out to produce a creative advertising campaign to capture the attention of the Egyptian people, ensuring maximum exposure for its client Vodafone. The company printed 30 light boxes and ﬁtted each light box to an individual motorcycle. The campaign caused quite a stir, as, for the ﬁrst time ever, 30 motorcycles took to the streets of Cairo, riding

single ﬁle, featuring the Vodafone light boxes. Commenting on the Egyptian printer’s success, Nigel Steﬀens, FESPA CEO, said, ‘We are extremely pleased with the response that we’ve had from African printers at this year’s FESPA Digital Print Awards. Last year, African printer Monier 2000 from Tanzania won the Vehicle Category and we are delighted to see that printers in Africa continue producing high quality and creative digital solutions for their customers. We look forward to seeing this trend continue at the next FESPA Digital Print Awards.”

The competition was open to printers from across Europe, the Middle East and Africa and attracted more than 200 entries, which were evaluated by an independent jury. The winners were announced on the eve of the FESPA Digital 2009 exhibition (12 -14 May 2009) in Amsterdam. One winner and one runner-up were selected for each of the six categories, and an additional 11 entries were commended by the jury.

Sharjah: Pattaniparampil Printing Press Invests in Heidelberg Suprasetter A105 The machine allows production of 120 plates per shift The latest addition to the several Heidelberg machines in operation at Pattaniparampil Printing Press in Sharjah will be the Suprasetter A105. The printing facility also houses a Heidelberg Speedmaster SM744HSE, Printmaster GTO 52-2, GTO 52-1 (2 Nos.), and Polar 78. Abraham John, Managing Director of the press, said, “The Suprasetter A105 is a low-cost, high-quality backup solution for print shops with peak production times. The machine oﬀers superb quality with maximum production capability. Even more, this range of Suprasetter provides a high level of ﬂexibility in throughput, format, plate handling and punching.” The Suprasetter A105 with its standard feature of imaging Non Process Plates reduces the time

required for plate making, and offers environmentally friendly solutions. The device is able to image printing plates of all popular print formats (both sheetfed and web) up to 70 x 105 centimeters (27.56 x 41.34 inches). A plate throughput between eight and 15 plates per hour, depending on the format and sensitivity of the plate, allows users to produce up to 120 top-quality plates per shift. The new Suprasetter A105 features a Heidelberg laser module; aside from that, this new version differs only slightly from the other Suprasetter 105 models which operate in three configuration levels with up to six laser heads. Like the other models, it boasts functions such as the Intelligent Diode System, Plate on Demand, smart plate handling, Single or

Multi Cassette Loader and optional punching and suction systems. Integration in the Prinect workﬂow from Heidelberg and use of the new Prinect Hybrid Screening and Prinect Stochastic Screening technologies are possible.

From left to right: KK Gopi, Heidelberg Gulf Est.; Sunil Mathew Philip, Murali Pillai, Pattaniparampil PP; Carl Boustany, Heidelberg Gulf Est.; and Abraham John, Pattaniparampil PP.

Dubai: Sign Works Expands Product Portfolio through Izumi Solutions New 3-metre HP Scitex XL1500 will oﬀer the company market advantage in the advertising sector service, and professional support provided by our sales and technical staff to Sign Works. In addition to these services, we have launched a Color management service available to our valued customers such as Sign Works to enhance their print quality through color calibration and media profiling,” said Walid Amin, General Manager, Izumi Solutions. Safder Khalfan, Managing Director of Sign Works, said, “To keep up with the rising competition in the large format printing sector in the country, we have to invest in quality printers to give us the market advantage in the advertising sector. The HP Scitex XL1500 has met our requirements with its capacity to achieve high resolution prints and remarkable photo finishing quality. Additionally, Izumi Solutions’ technical

support and guidance as well as a timely 24-hour after sales service, and their support staff are always ready to help us in our printing needs.” The HP Scitex XL1500 has the capacity to print on almost any application, on almost any size, format or media. Furthermore, it comes equipped with a dedicated Onyx PosterShop RIP and an integrated drying system that features a strong and fully controllable drying mechanism based on infrared (IR) devices. Sign Works LLC is the Dubai extension of the New York-based custom fabricator of signage and architectural metal elements, Big Apple Visual Group, Inc. Sign Works delivers products fabricated locally in Dubai by skilled personnel ready for implementation across the Middle East and beyond.

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Sign Works LLC has purchased a 3-metre HP Scitex XL1500, its fifth printer, from Izumi Solutions, the official partner for HP’s graphic arts products. The HP Scitex XL 1500 offers easy switching between four, six, and eight colours, long-lasting vibrant colour, fine text, zero gaps between files, and a high quality-to-speed ratio. The HP Scitex 3-metre 8-column XL1500 Printer is among the large format printers provided by Izumi Solutions to Sign Works for more than two years. These printers include three HP Designjet 5500 indoor printers and an HP Designjet Z6100. “We, at Izumi Solutions, ensure that our loyal clients are provided with the latest printing solutions from HP to keep them ahead in the large format printing industry. Since 2007, we also give quality 24-hour after sales

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Tunisia: ‘Arab Union of Labourers in Media & Printing’ Holds its Fourth Conference The committee stressed upon the importance of training managerial and syndicate leaders in the ﬁelds of education, media and printing The fourth conference of the Executive Committee at the Arab Union for Media, Education and Printing, and the Arab Labourer Woman’s Committee, was recently held in the Tunisian capital, and was hosted by the General Labourers Union in Tunisia. The conference was attended by Abdul Sattar Masoor, the Assistant General Secretary of Labour Culture at the International Union of Arab Labourers Syndicate; Omar Al Basha, Chairman of the Executive Committee; Fathi Abdul Aal, General

Secretary of the Union; Mohammed Suheimi, Assistant General Secretary of the Tunisian General Labour Union; as well as several syndicate oﬃcials in Tunisia and members of the General Secretary and the Committee from some Arab countries. The Committee stressed upon the importance of continuing to organize the training workshop ‘Management and Leadership Labour Skills at the Arab Media and Educational Establishments’, and the importance of beneﬁting

from education, media and printing leadership in the Arab World through funds allocated to train labourers budgeted by the ministries of education and media, and also the necessity of training managerial and syndicate managements via programs organized by the Union at the Labour University in Egypt. Meanwhile, the committee harshly denounced the state of the Palestinian labourers of the media education and printing sectors under the Israeli occupation.

KSA: Islamic University Printing Press Accelerates Development Plans Recent investment in a complete range of Heidelberg printing equipment will contribute toward the press expansion to be conducted in three phases

ME Printer July 2009

The equipment installed comprises an SM 102, GTO 52, Eurobind 1300 A4 book binding machine, Suprasetter 105, a KH 78 folding machine and Polar 115X cutting machine

The Islamic University Printing Press has announced the continuation of its development plans which aims at renewing its production lines. In this context, the press has invested lately in a complete range of printing equipment from Heidelberg, which had been installed at the press’s new building located in Al Madinah Al Munawarah in KSA. According to Heidelberg, the equipment installed at the Islamic University Press comprises an SM 102-2-P (70 x 100 cm) press, GTO 52-2 (35 x 50 cm) press, Eurobind 1300 A4 book binding machine, and Suprasetter 105 (70 x 100 cm) Ctp system, in addition to a KH 78 (70 x 100 cm) folding machine and Polar 115X (115 cm) cutting machine. Speaking exclusively to ME Printer, Abdullhafiz Al Sahli, Manager of the press, said, “The Islamic University Printing Press was established 25 years ago, and it has a work force of 35 employees. The press provides offset printing services such as printing of school books, researches, record books, and so

on. Our list of clientele includes most of the government offices in Al Madinah Al Munawarah, as well as the university’s various departments.” “The recent investment in Heidelberg’s machinery is part of a series of development plans which the university is implementing to rehabilitate its presses. It consists of three phases; the first phase involves establishment of the press’s new building set on a land of nearly 40,000 square meters. The second phase will see modernization of its offset production line, and the third phase will involve with the addition of a digital printing line and finishing equipment,” added Al Sahli. According to Al Sahli, the new production line will enable the press to print 40,000 school books per month. He indicated that the reason behind opting for Heidelberg equipment is the quality of the presses and features that support fast production and ease of use. Commenting on the impact of the global financial crises on the print-

ing market in Saudi Arabia, Al Sahli concluded, “There is an impact on the market, but it has not stopped business, and demand for printing remains. However, we’ve seen ﬂuctuations in the prices of printing material during the last year.”

WAN-IFRA Merger to Strengthen Publishing Industry Services The new organization will represent more than 18,000 publications, 15,000 online sites and over 3000 companies in more than 120 countries WAN and IFRA, the leading international associations for print and digital news publishing, have merged into a new organisation, the World Association of Newspapers and News Publishers (WAN-IFRA). The combined new organisation will represent more than 18,000 publications, 15,000 online sites and over 3000 companies in more than 120 countries. According to a statement released by the company “WAN-IFRA is dedicated to be the indispensable partner of newspapers and the entire news publishing industry worldwide, particularly our members, in the defense and promotion of press freedom, quality journalism and editorial integrity, and the development of prosperous businesses and technology.” The merger, which becomes eﬀective on 1 July, has been approved by the Boards and the annual meetings of the two organisations. The

new organisation will maintain the two current headquarters in Paris, France, and Darmstadt, Germany. Gavin O’Reilly, President of WAN and Group CEO of Dublin-based Independent News and Media, will serve as President of the new organisation through 2010. “Both IFRA and WAN are strong organisations providing key services to our industry,” he said. “We believe that combining their strengths will allow us to be even more resourceful and eﬀective in responding to the growing needs of our members and industry partners in the fast-moving and evolving media matrix. This is a necessary merger

which, indeed, has been on the cards for some time.” Horst Pirker, President of IFRA and CEO of Styria Medien AG in Austria, will serve as First Vice President, and become President in 2011. “Like the whole news publishing industry, WAN and IFRA are currently facing serious challenges. I think we need to concentrate our resources to support our members in the best possible way,” he said. The new organisation will appoint a Chief Executive Oﬃcer shortly. In the meantime, the current CEOs of WAN and IFRA, Timothy Balding and Reiner Mittelbach, will jointly manage the merged association.

Middle East: HP Appoints Metra as New Distribution Partner of PSG and IPG Products The product portfolio will include notebooks, desktops and imaging and printing solutions capabilities in the Middle East. The new partnership will reinforce HP’s presence in these key markets and will create visibility to our world class variety of products,” said KV Narayanan, Distribution Manger, HP Middle East. In addition to HP’s existing channel partners, Metra will further establish HP’s wide range of products in the market while enabling Metra to service its local reseller and retail partners with a more comprehensive oﬀering with HP’s diversiﬁed product portfolio. “Metra’s major focus is to provide leading vendors and broad category portfolio to our channel

partners. The addition of HP’s IPG and PSG products to our portfolio enables us to make a more comprehensive offering to our partners. We are committed to continue delivering high levels of value to our vendor and reseller partners and will continue to serve as the most trusted and cost effective link between them,” said NY Prasad, Managing Director, Metra. Metra will be in charge of distributing HP’s wide range of PSG group products such as notebooks, desktops and related products as well as IPG imaging and printing offerings.

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HP Middle East has announced the appointment of Metra Computer LLC as the new distribution partner of HP’s IPG and PSG products in selected ME geographies. As HP’s new strategic partner in the region, Metra will take on the distribution operations of IPG and PSG products in UAE, Bahrain, Oman, Yemen and Iraq and the distribution of IPG products in KSA. “We are glad to announce the appointment of Metra as our new distribution partner of IPG and PSG products in the GCC. Metra has a proven record for having an outstanding retailing and channel

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UAE: Emirates Trans Graphics Scores ‘Screenie’ Mikado Award The company was honoured as top international reseller in 2008-09 for Europe, Middle East and Africa regions

From left to right: Brian Forsdike, President of Screen Europe, Mohammad Alhashimi, Managing Director, Emirates Trans Graphics

The ‘Screenie’ Mikado award for overall International Reseller of the Year was presented to Emirates Trans Graphics for commitment and dedication to customers, training and engineering support. Emirates Trans Graphics has had an impressive sales record in the last ﬁnancial year with Screen CTP systems and

the Truepress 344 DI press. At the awards presentation held on 15 May 2009 in Amsterdam, Brian Forsdike, President of Screen Europe commented: “Awards are presented for high, consistent performance. The ‘Screenie’ awards are our way of showing appreciation to our resellers for their enthusiastic dedication and commitment to Screen.” Mohammad Alhashimi, Managing Director, Emirates Trans Graphics, commented: “We are proud of this achievement, especially because it was unexpected considering that we were competing with big names from Europe and Africa. I believe such prizes are the recognition of our eﬀorts and hard work, and will fuel up greater enthusiasm in our business.” He added, “This award will deﬁnitely enhance our relationship with Screen, which has provided us with outstanding support so far. Furthermore, this will give us

more visibility at the international level and help us enhance our proﬁle in the European and African markets.” Alhashimi points out that his team at ETG is keen and conﬁdent about sales expectations for the coming months. “As many of the printers are on the road to update their equipment and technologies to reduce costs and improve quality, we aim to render our services and thus meet our targets.” He added, “The most important challenge will be the high competition in terms of prices.” Emphasizing the role of innovative marketing and after sales services, Alhashimi concluded, “They are the most important aspect of every business, and are the keystones of our goodwill in the industry. Our team, which comprises vibrant marketing professionals and dedicated engineers, is responsible for our strong brand and relationship in the industry.”

Sharjah: Jabal Al Noor Installs Heidelberg CTP Suprasetter A75

ME Printer July 2009

The A75 with the auto plate loading system is the smallest platesetter in its class

From left to right: Mohammed Nazmul Hossain, Jabal Al Noor; Carl Boustany, Heidelberg Gulf Est.; MK Munir, Jabal Al Noor; and KK Gopi, Heidelberg Gulf Est.

Sharjah-based Jabal Al Noor Printing Press has invested in a Heidelberg Suprasetter A75-Auto Top Loader (ATL), Processless CtP. Mohammed Nazmul Hossain,

Managing Director of Jabal Al Noor, commented, “One of the impressive points about the small- and medium-format Suprasetter is how compact it is. The A75 with the auto plate loading system is by far the smallest platesetter in its class. The small footprint allows easy integration in our print shop.” Fully equipped with the technology of a high-end machine, the A75 oﬀers outstanding performance features; its standard feature of imaging non process plates can signiﬁcantly help customers save money and provide environmentally friendly services. By eliminating processing chemicals and equipment, the time required for

plate making can be reduced. The ATL can be easily installed on the basic unit. The cassette integrated in the ATL holds between 50 and 100 plates depending on the plate thickness. The Debris Removal System is an optional vacuum and ﬁltration system that removes loose particles and dust. When ﬁtted with this option, the Suprasetter A52/A75 is also fully equipped to process ablative plates. The latest investment will be a value addition to the several machines in operation at Jabal Al Noor, including a Heidelberg GTO 52-1, Heidelberg Printmaster PM 74-2, Polar cutter 115, diecutting machines, and zinc making machine.

Dubai: Izumi to Supply Region’s First HP Designjet L65500 to PrintWorks MediaTech The 104-wide large-format printer with ‘Go Green Concept’ uses HP Latex Inks and delivers odourless prints enabling an improved printing environment

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�� management service will enhance color calibration and media proﬁling,” he added. Karim Saad, Managing Director of Printworks Mediatech said, “Izumi Solutions always provides us with hardware and software support including hardware installation, colour calibration and media proﬁling. For more than four years, Izumi Solutions has been committed in providing us with the highest level of after sales service and the best available price.”

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�� “We are glad to be the ﬁrst company in the Middle East to acquire the HP Designjet L65500. With this new technology for HP, we are assured that while giving our loyal customers with excellent print output, we are also able to protect the environment,” added Saad. The HP Latex Inks and HP Thermal Inkjet Technology provide durable output with vivid image quality for both outdoor and indoor application versatility. The HP L65500 printer employs a set of technologies that reduce the total impact of printing on the environment.

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ME Printer July 2009

Izumi Solutions, the official partner for HP’s graphic arts products, is supplying the latest Latex technology HP Designjet L65500 to PrintWorks Mediatech LLC. The HP Designjet L65500, purchased by PrintWorks, is the first machine to be shipped in the Middle East. The first of a new category of large-format signage printers using HP Latex Inks, the 104-wide large-format printer delivers odourless prints enabling an improved printing environment. The new Latex printer will be an addition to PrintWorks’ wide range of product portfolio bought from Izumi Solutions. For four years, Izumi Solutions has provided seven large format printers to PrintWorks including HP Scitex XL1500, HP Designjet 9000, HP Designjet 5500 and HP Designjet Z6100. “Izumi Solutions is always on the lookout for innovative ways to provide the latest and leading printing solutions from HP to our valued customers for printing indoor and outdoor signage. PrintWorks is among our loyal clients and we ensure that Izumi Solutions provides them with quality 24-hour after sales service, and professional support provided by our sales and technical staff,” said Walid Amin, General Manager, Izumi Solutions. “To show our utmost support to our clients such as PrintWorks, Izumi Solutions will provide them with Colour management service. Aside from the usual after sales and technical services, Color

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Events

Egypt: Techno Print 2009-Post Show Wrap-up ME Printer oﬀers an insight on the 3rd edition of the Egyptian printing and publishing exhibition

ME Printer July 2009

From left to right: Eng. Mansour Souleiman Director of PIDA, Eng. Hamdi Kubaisy Manager of PETRA in Technoprint seminar

The third Techno Print exhibition was held at the Cairo International Convention Centre in Egypt from 24 to 28 May 2009, organized by the printing industries co-op Association ‘TAG’ jointly with the printing industries development Association ‘PIDA’. According to the organizers, the event which was inaugurated by Aisha Abdel Hadi, Minister of Work Force, hosted over two hundred local, regional and international exhibitors including press manufacturers; pre-press and post-press equipment suppliers; paper, inks, plates and chemicals manufacturers and suppliers; printers; packaging materials manufacturers and suppliers; auxiliary equipment and spare parts manufacturers; and dealers and representatives of world suppliers. Seminars were held on integration between digital & oﬀset printing systems using the latest state-ofthe-art technologies, enhancing the quality of ﬂexo printing using the latest printing cylinders and sleeves, vocational training & education in Egypt and so on. PETRA, the Enterprise Training Partnership Project for Printing & Media Sector of the Technical Vocational Education & Training, organized a special seminar on print education in Egypt. Eng. Hamdy Kubaisy, Director of PETRA, said that the Egyptian printing market needs around 3,000 printing technicians per year. Furthermore, he indicated that the partnership’s goal is to

involve press owners in searching, identifying and managing their needs of skilled labour. Some exhibitors offered visiting students of the printing, publishing and packaging department at the Applied Arts College of Helwan University, an insight into their latest offerings of printing and packaging technologies. Among these exhibitors was One Vision Co., which introduced the students to its latest file processing and enhancement software as well as special programs that are used to lower the consumption of printing inks by up to 40%, which will help in saving a lot of printing expenses.

YOUSSEF ALLAM CO. Youssef Allam Co., the sole distributor of Heidelberg’s printing equipment in Egypt and the main sponsor of Techno Print 2009 Exhibition, showcased for the first time in Egypt, press simulators by French manufacturer Sinapse Graphic International. The company will handle marketing of the simulators, which are being translated into the Arabic language, throughout the Arab region. The company’s other offerings at the show included Heidelberg’s Prinect Workflow, which connects all printing stages, a Suprasetter 105 CTP, as well as operational software. The company also showcased the latest proof-making printing machines from Epson, a Speedmaster SM 74-5 colour printing machine from Heidelberg, a digital printing machine from RISO, in addition to a Polar 78 XS cutting machine, a Eurobind 600 binding machine and so on. During the event, Youssef Allam Co. organized various seminars on the stages of printing and its techniques. According to the company, the seminars witnessed huge response from visitors who came from Egypt and other Arab countries.

YASSO CO. Yasso Co., the sole agent of Japanese-made Shinohara printing

machines, displayed the latest offerings of the Japanese technologies in litho offset printing. According to Mohammed Yasso, owner and manager of Yasso Co., the advantages of Shinohara presses include competitive prices, high quality and printing speeds up to 150,000 copies per hour. “Shinohara presses are also known for their compact sizes, ease of use, operation and control. As an example, the placement of four printing plates inside the machine can be done in less than a minute. Also, the presses can print on media that ranges from 40–400 gm/ m2. Moreover, these presses have achieved huge success, especially in Asia and Europe,” Mohammed said. In cooperation with Creative Technology, Yasso Co. held several ISO offset printing tests on the Shinohara V52 press, which was on display at the company’s stand. The tests were performed with the “Press Sign Pro” quality measurement system along with Appolo Print System’s films and proof media. According to Yasso, the machine complies with ISO specifications (ISO 12647) and that visitors to the company’s stand were surprised with the machine’s printing speed and accuracy.

BEST MEDIA CO. Best Media Co., which specializes in advertising, embossing and laser cutting services, showcased a variety of guiding and warning signs used for industrial security as well as its latest services such as glass embossing with the use of halftone nets, and colour marble embossing. Waleed Abdul Adheem, owner and manager of Best Media Co., introduced visitors to the company’s oﬀerings, which also included samples of white board and polytene boards in various sizes, as well as various plastic and polymer folders.

NAHDHAT MISR GROUP OF COMPANIES FOR PUBLISHING Nahdhat Misr Group of Companies

for Publishing, which specializes in providing paper publishing services such as books and magazines, and e-publishing services such as CDs and internet websites, provided its visitors an insight into the company’s latest printing and electronic products. Eng. Majid Ebrahim, Vice President - Procurement Department, said that their group of companies is planning to venture into new sectors, which will be announced with the beginning of the new academic year. Eng. Islam Yasseen, Executive Manager – Marketing Department, said that a new member–Nahdhat Misr Co. for Trading and Distrbution–has joined the group, adding that it had obtained the publishing rights of Oxford University’s educational books.

PRO HOUSE CO. Pro House Co., a company specialized in printing and technical consulting services, displayed its wide range of services, solutions and special consultancies for the printing and advertising industries.

Student participants in the Design award

Among the company’s items on display were commercial, medicinal, security and marketing prints, printing and packaging products which were produced using litho oﬀset, ﬂexo, silk screen and digital printing techniques, in addition to advertising signage designed using the latest digital display and printing display screens.

FLASH PACK FOR CARTON MANUFACTURING Flash Pack for Carton Manufacturing

announced during the show that it had adopted several procedures to deal with the impact of the current financial crises that has influenced various economical practices. The procedures include reducing expenses in a manner that would not reflect quality and productivity, reducing storage to its minimum levels, accepting clients’ jobs regardless to their small sizes, and endeavouring to adopt all purchasing substitutes that are available in order to reduce costs to its minimum.

Dubai: Paper Arabia 2009 to Build on Spectacular Regional Growth The second edition of the exhibition will converge the paper, tissue and converting industries at Dubai International Exhibition Centre from 27 to 29 October dian and African buyers and meet all key market players. Paper Arabia 2009 is supported by TAPI, SCIPAG-EMBALCO, PITA (Paper Industry Technical Association-UK), PEIAC (Printing and printing Equipment industries Association of China), and CNHPIA (China National Household Paper Industry Association). The Middle East is one of the fastest growing markets in the world for the paper industry and is at the apex between Western and Eastern markets. The paper and board market in the region is worth nearly 8 million metric tones per year. Of this total, over 3 million metric tones are supplied locally and about 5 million metric tones are imported. In printing and writing papers, imports have outpaced regional supply growth. Domestic supply of packaging papers has, however, grown briskly, especially in Turkey,

Saudi Arabia and UAE. The regional tissue industry is expanding as well and the UAE has emerged as one of the leading players in the ﬁeld. The paper industry is registering spectacular growth in the country with several production centres and paper converting businesses ﬂourishing the region.

ME Printer July 2009

Dubai International Exhibition Centre is set to host the second edition of Paper Arabia, Middle East’s paper, tissue and converting industry exhibition. The event, which will be held from 27 to 29 October 2009 is poised to take oﬀ with some of the biggest names in the paper industry showcasing their excellence yet again. The exhibition will be an opportunity for manufacturers and suppliers of ﬁnished goods, equipment, machinery, paper chemicals, services and supplies of paper, tissue and converting sector to reach the markets of the Middle East and North East African regions. Exhibitors at Paper Arabia 2009 have an unrivaled opportunity to network and meet major buyers and industry professionals, enhance their corporate image in the region, learn about the latest market trends in Middle East and GCC region, get to know GCC, In-

Events

PRINT 09 Media Days

ME Printer July 2009

An Insight into PRINT 09 Chicago September 11–16

The city of Chicago is slated to host what can be called the year’s largest, most comprehensive-and all inclusive-global exhibition of offset and digital technologies, products and services for the commercial and package printing, publishing, and transactional industries—PRINT 09, themed ‘myPRINT’ will open doors at McCormick Place, Chicago, USA, on 11 September 2009 and extend up to 16 September. In the bid to reach out further to the global community of printers, PRINT 09 Media Days—a pre-show marketing and public relations opportunity set up for participating exhibitors to deliver announcements and product introductions to the global print industry media—was organized at the Sheraton Chicago Hotel & Towers on 16 and 17 June 2009 with the presence of 51 journalists representing 50 publications from across 12 countries. The two-day event was organized by the Graphic Arts Show Company (GASC), which produces trade shows exclusively for the graphic communications and converting industries. PRINT 09 will feature more than 650 exhibitors amid the global premiere of hundreds of new presses, the latest innovations in related equipment, and new product introductions. The show floor will feature six distinct pavilions of special interest—Press/Finishing, PackPrint, Prepress/Design Software, Mailing & Fulfillment

Center, Wide Format Pavilion, and GREENspace. The event will see the debut of two shows PackPrint and GREENspace. PackPrint is designed for both veteran package printers and attendees seeking to enter the package printing industry; GREENspace is a specialized multi-faceted show dedicated to educating on sustainability, featuring exhibitors of eco-friendly products and services. During the two-day ‘Media Days’ event, representatives from fourteen organizations interacted with the editors through question & answer sessions, providing a glimpse into their plans and expectations for PRINT 09 and the products that will be showcased at the exhibition. The presentation sessions also featured Print Council, a business development alliance formed by leaders in the graphics arts industry to promote the greater use of print media; it was emphasized that education, awareness, market development and research along with industry associations can help develop, maintain and increase the demand for print media. Although, the number of speakers represented only a fraction of the total number of exhibitors, the presentations were highly informative and clearly a boost to the pre-show promotion. ME Printer, which was among the select few invitees from across the globe, presents an overview of PRINT 09 through the following exhibitor proﬁles.

KODAK

Under the theme of ‘It’s Time for You And Kodak’, the company will offer visitors at booth 6907 the opportunity to learn more about the latest on the Kodak Stream Inkjet Technology through the unveiling of ‘Prosper’, the brand name for the family of products that uses the abovementioned technology. The first product in the family, the Kodak Prosper S10 Imprinting System, is now commercially available and targeted for direct mail, catalogs, magazines, newspapers, inserts and transactional documents. The company will also introduce the Kodak Nexpress SE3600 Digital Production Color Press, Digimaster EX300 digital production system, the new Kodak Versamark 700 Print Manager, and new versions of Kodak Web to Print Solutions, Insite Prepress Portal System, Insite Creative Workflow System, and Kodak Darwin Software. Package printers will learn about the new Kodak Flexcel LO Washout Solution as well as the Flexcel Cold Recycling Smart System.

PRESSTEK

Presstek will be announcing the expansion of its digital offset portfolio in booth 3646. The Presstek DI digital offset presses will be presented in a number of configurations; this will include the Presstek 52DI-AC, 52DI-UV, Presstek DI and Konica Minolta C6501 Bundle option. A complete range of computerto-plate (CTP) solutions will be

showcased—the Presstek Aurora Pro chemistry-free Plates; Anthem Pro Plates; Dimension Series Platesetters; Vector FL52 with Freedom Pro Plates; and Digital PlateMaster 34 SC/HSC—in addition to a robust oﬀering of digital workﬂow choices such as the Presstek PathWay Webto-Print Solution; Latitude; and Momentum Pro.

can extend indoor applications to to include ﬁne art, photography and POP dispalys; Rastek superwide and wide-format printer lines–H650 64-inch UV Hybrid, H700 72-inch

vulge details on what products will be on display, the company stated that it will oﬀer a whole range of solutions for the industry, and experts will be available to oﬀer

UV Hybrid, T660 5x4-foot Flatbed and T1000 8x4-foot Flatbed; and its new Fiery Command Workstation5 centralized job management system. The company will showase its QS Series 2 inks and the Jetrion 4000 UV Inkjet System.

advice to printers on how they can improve the overall performance of their operations. Visitors will be able to see live demonstrations of the Direct Drive technology. In addition, company experts will also interact with visitors and speak about software and how operations are networked in presses. It is expected that the company will focus

RICOH

Watch out for the color controller C80 for the Ricoh Pro C900; the C-80 oﬀers the commercial print market a fully integrated tool that leverages the CREO color servers to increase productivity. The Ricoh Pro C900, the multi-functional color production system that was launched last year, will be on display along with the the Ricoh Pro C550EX/C700EX color digital imaging system and the Fiery QX100 controller, which is set to launch in August 2009.

EFI

At booth 2500, EFI plans to feature new modules for its suite of print MIS software systems, enhancepaper-new-ad.ai 6/10/2009 7:51:43 AM ments to its VUTEK—the GS5000r

MANROLAND

Although manroland did not di-

ME Printer July 2009

Events substrate digital press for commercial printers. Also on display will be JETvarnish, an oﬄine digital inkjet spot UV coater, which is designed for digital or oﬀset prints, with or without lamination.

HENKEL

ME Printer July 2009

PRINT 09 will feature more than 650 exhibitors amid the global premiere of hundreds of new presses

more on its spectrum of services that are oﬀered under the initiative PrintValue—the service portfolio includes support for printing companies, on-site service, just-in-time delivery of operating material and several other customized services.

XEROX

Xerox will show a range of products from cut-sheet to continuous feed to wide format to business development tools. Real life applications will be printed on-site along and presentations on 1:1 Marketing, Going Green, Innovation and Automation will be offered throughout the show. The company will sponsor a contest called the ‘Best of the Best’ that is open to Xerox Premier Partners in select geographical areas. Awards will be made in the following categories: collateral, books, offset & digital, direct marketing, and photo specialty. Winning entries will also be featured in a Xerox case study. A new Fiery EX front end was announced for the iGen4 that will be shown at Print 09. Xerox noted that it would show the Concept Color 220, which is based on two iGen4 engines. Also, the recently announced ColorQube 9200 series of A3-size solid-ink based multifunctional products as well future inkjet technologies based on cured UV and solid ink inkjet will be showcased. Xerox also will show its new iGen Automated Packaging Solution that prints and in-line aqueous coating and die cutting, with gluing and folding taking place off line.

KONICA MINOLTA

The following Production Print Products will be demonstrated at PRINT 09: bizhub PRO C65hc, bizhub PRO 2500P/2000P/1600P

Series, and bizhub PRO 960, in addition to the debut of the bizhub PRO 1200/1051 Series. The show will also feature the debut of software solutions Printgroove 1.4, which provides enhanced workflow management and new PFP web-to-print support; Printgroove Ready, which provides powerful production feature in the Windows application and integrated functions to konica Minolta products; and Reflection for Printgroove, which provides instant status of Shop Workflow and quick identification of rush jobs or projects that are late.

RISO

The manufacturer of full-color digital printers will showcase the ComColor series of full-color inkjet printer/MFPs recently introduced to the North American market. With ComColor’s print speeds of up to 90-150 ppm (A4), RISO continues its claims of providing ‘the world’s fastest cut-sheet inkjet printers’. Five new models comprise the ComColor printer line—the ComColor 9050, 7050, 7010, 3050, and 3010—employing RISO’s Forcejet imaging system and a piezo drop-on-demand inkjet technology designed for production environments. RISO expects that the AR9000 envelope feeder for the ComColor products will be available by Print 09.

MGI

Digital Printing and ﬁnishing solutions for paper and plastics from the company will be the highlight at booth 4329. Visitors will have the opportunity to see the Meteor DP 20—a 4-color press that allows printing, lamination, creasing and cutting in one pass—and the Meteor DP 60 PRO—a 4-color multi-

Henkel will be launching MiraFoil coatings—a fully recyclable, UVcurable alternative to foil board laminating and hot foil stamping. In addition, MiraFoil can be applied to precise areas, reducing waste and energy, thereby making it ideal for folding cartons, labels, direct mail and other packaging and printing applications. MiraFoil’s advantages include full opacity in a single pass; high press stability; overprint capability without the use of a primer; and foil on-demand capability that reduces converting steps. The product also has potential for security/anti-counterfeiting applications.

DIMS! ORGANIZING PRINT

DiMS, which develops DiMS, an MIS/ERP solution for the printing and packaging industry, will look toward presenting its solutions, which its claims contains all the functionality necessary to fully integrate the complete range of business processes in a single software package, and a comprehensive organizational workﬂow that can completely monitor, control and modify production jobs. The company will launch its new .NET version (DiMS!.NET) at Print 09.

LAKE IMAGE SYSTEMS

The company will present at booth 8336 its latest offerings for mail verification, plastic card integrity inspection, billing and statement processing, print quality verification and machine control; this will include a demonstration of how adding intelligence to legacy equipment enables users to succeed in a down economy, how image verification can simultaneously improve processes, and create new business opportunities, and a look into emerging online applications such as ANSI grading, ePedigree (label) tracking, enterprise wide job tracking and reporting and inline inkjet printing. The IntegraVision PQ (for print quality assessment) will debut in North America at Print 09.

This Show is For the Industry, By the Industry Ralph J. Nappi, President of NPES, talks to ME Printer about the larger international presence expected at PRINT 09 regard, Nappi hinted at the importance of global visitor numbers for the event’s success. “Chicago’s McCormick Place may be home turf for several American companies such as Xerox, HP, Kodak, Adobe and EFI; although these companies are well known for their presence across the globe, they see PRINT 09 as the largest platform for their offerings,” he said. Nappi attributed the confidence in the success of the event to the strong relationship between NPES and the exhibitors: “The companies are not just exhibitors to us but also our customers throughout the year. NPES represents the US industry around the world and we are involved with these companies on a regular basis and therefore they are more than exhibitors to us.” Commenting on the latest additions to the show and promising visitors a highly innovative format, Nappi explained, “PRINT has evolved as any good show should. Any good show, like any good organization, must find ways to adapt to changing situations. PRINT will have a number of new pavilions and sections. We are very excited about the scope of technologies such as printed electronics and RFID. We are focusing a whole exhibit on what revolves around sustainability and green practices for the printer because we consider addressing the environment issue among our primary objectives. Moreover, we have not ignored the growing presence of relatively new technologies such as digital; our digital presence in print is the largest in the world.” The organizers have assured that international visitors can expect a truly memorable visit, with several facilities being arranged for them, including an international lounge that provides translation services, travel services and special assistance to help visitors within the Chicago area. “The international visitor is very important for us. Visitors are being offered attractive packages to encourage them to attend our show. For example, we

have coordinated with several hotels in Chicago to arrange the best rates that agree with the current circumstances,” Nappi said. When posed with question of how printing as an industry is perceived across the world, Nappi indicated that the global community of print professionals must unite to promote the significance and scope of the industry. “It is crucial to promote our industry to the government and to every section of the society, especially to the schools in order to train and mentor future workers for the industry. We need put across the message that the printing industry is as exciting and vibrant as the other industries,” he concluded. NPES is a trade association of over 400 companies which manufacture and distribute equipment, systems, software, supplies used in printing, publishing and converting. The organization remains at the forefront of providing information and trade assistance to members, and lobbies on behalf of the industry to promote best practices and help customers and printers with business, union and tax issues. GASC produces trade shows exclusively for the graphic communications and converting industries. The organization was formed in 1982 by three leading industry associations, the National Association for Printing Leadership (NAPL), NPES, and Printing Industries of America (PIA).

ME Printer July 2009

The initiative undertaken to invite a large number of journalists from across the world to Chicago for maximum coverage in preparation for a truly global event will undoubtedly pave the way toward significant global attention before the exhibition and conference in September. Spearheading the preshow campaign is Ralph J. Nappi, President of The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES), and Graphic Arts Show Company (GASC), organizer of PRINT 09. Nappi explains, “This was the first time the GASC has organized ‘Media Days’. We modelled it after the highly successful ‘Print 05 Media Days’ event organized by Broadford & Maloney (BMI). Although this event is primarily considered to be organized for the North American print industry, we have learnt and recognized that several organizations across the world are equally supportive and do make investments in promoting it. We wanted to provide a significant opportunity for exhibitors to engage editors early on to benefit from their help in driving serious, better informed prospects to their booths in September.” The question of how such a large exhibition can be pulled off under the present challenging circumstances may cross one’s mind. Nappi explained that because print and graphics art show companies are owned by print associations in the industry and not by private producers, the amount of money made or not made is irrelevant. “The show is about the industry and organized for the industry by the industry,” he reminded. Nappi added, “The stimulus package has helped us initially from the standpoint that it has provided more options to several of our exhibitors. We did not want any of the exhibitors to cancel their participation or even significantly reduce their exhibition space, because the show is truly a global one and is very important with regard to international exposure.” In this

Product Display CANON, MULLER MARTINI

ME Printer July 2009

imagePROGRAF The imagePROGRAF iPF650, iPF655, iPF750 and iPF755.

Canon Middle East has announced the launch of the 24” Canon imagePROGRAF iPF650, iPF655 and the 36” Canon imagePROGRAF iPF750 and iPF755 Large Format Printers (LFPs) for the Computer Aided Design (CAD) and Geographic Information System (GIS) markets. The Canon imagePROGRAF iPF750 and iPF755 boast some of the fastest speeds in its class with an A0 output in just 48 seconds. Similarly, the smaller Canon imagePROGRAF iPF650 and iPF655 can produce A1 sheets in just 30 seconds. Canon’s family of CAD and GIS products now encompasses seven models ranging from the 24”versions (the Canon imagePROGRAF iPF605, iPF650 and iPF655), the 36” range (Canon imagePROGRAF iPF750 & iPF755), and the 44” product lines (the Canon imagePROGRAF iPF810 & iPF820 were introduced last year). Canon’s unique features are standard on all models – “Hot Swap” ink tanks enable operators to change inks on the fly, while borderless printing reduces finishing time. These features can also be combined with an independent cutter for faster more accurate cutting and a Gigabit Ethernet connection to accelerate file transfers. The new range also maintains top-line accuracy and quality; with all devices

capable of producing minimum line widths as low as 0.02mm and accuracy of +/- 0.1%2, combined with Canon’s five colour reactive inks and a new magenta for a wider red colour gamut. Understanding the importance of tracking and managing costs, Canon has designed new accounting software to track the cost per print to help manage expenditure whilst Canon’s eMaintenance software tool (as used on Canon Office and Professional products) helps customers monitor machine performance, track the lifetime of parts and order consumables Canon has also improved its intuitive operator panel with operator friendly features, as well as adding features to store media settings, detect media mismatches (on the iPF655 & iPF755) and a print timer to track the length of time each print takes. As part of a new stylish compact design a simple front-loading and delivery system can automatically stack up to 20 A1 or A0 prints for effective use even in the smallest office environments. Equipped with an 80Gb built-in hard drive (iPF655 & iPF755), and an economy mode to save on printing costs, the LFP range also comes with HP-GL/2 compatibility, including palette and pen settings, to integrate to existing CAD & GIS environments,

as well as being compatible with the leading CAD software and systems to ensure a smooth replacement of older machines. The new emulation system allows for easy replication of current or previous printing systems, ensuring consistency between new and old devices, even if they are nonCanon. This ensures an uninterrupted service to your clients, without any diﬀerences when you switch over to the new device. The iPF755 has already won the BLI (Buyers Lab Inc) 2009 “BLI Pick Of The Year” award for the most “Outstanding Wide-Format Colour Inkjet Multipurpose Printer”. Vishal Gohel, LFP Product Manager, Canon Middle East, says, “Canon invests more than 9% of its annual revenue back into research and development. Nothing stands still and whilst the existing imagePROGRAF printers were the best in class for a considerable time, we are delighted to introduce the next generation of our product portfolio. We looked into what was important to our customers and made signiﬁcant improvements in areas such as productivity, usability and quality to ensure Canon stays ahead in the CAD & GIS large format printer market.”

SigmaLine Books in Just a Few Minutes

commands necessary for its control. This means that new jobs can be prepared while line production is underway and the Sigma- Line production list is continuously fed with new jobs. SigmaControl governs and monitors all sub-processes linked to roduction. Printing (3): At the beginning of the production process, the digital printing press prints each product in one step – from the first to the last page. Printing systems from various manufacturers can be used in this process. Cutting/Folding (4+5): The printed web is then cut, perforated and folded in the SigmaFolder signature folder. The high performance cutting cylinder automatically adjusts itself to the required section length and ensures a precise cutting position for each individual signature through a dynamic control. Gathering (6): The SigmaCollator gathering machine gathers the signatures into finished book blocks. To ensure the continual signature flow is handled without interruption, the gathering machine alternately stacks the sheets in two hoppers to form book blocks. Adhesive binding (8): The gathered book blocks are then bound into

Softcover books by the SigmaBinder, which processes various book sizes and thicknesses without interruption, without empty cycles and at full production speed. Consistent automation means that cost-efficient production on ultra-short runs is a reality – down to just one single copy in the most extreme case. Drying (9): After adhesive binding, the compact SigmaTower cooling tower ensures the necessary cooling and drying of the books. Since the lift system is cycled, the line control can monitor products right down to each copy as they pass through the cooling tower to the three-knife trimmer. Trimming (10): The SigmaTrimmer is a three-knife trimmer comprising three independent knife elements. Its innovative cycle principle first cuts the foot, then the front and finally the head. The format and thickness can be adjusted “on the fly” from book to book, without empty cycles. Muller Martini offers a whole host of options for unloading the books, from the simple roller table delivery and the automatic book stacker to complex removal, packaging and bundling solutions.

ME Printer July 2009

The SigmaLine from Muller Martini produces high-quality, digitally printed books and offers short lead times. The SigmaLine makes systematic use of the benefits of digital printing. It networks digital printing and finishing in one unique complete system, enabling fully automated production in one operation – from the roll to the completed book. Only this consistent integration of all component processes – from prepress data to digital printing and finishing right through to the finished product – enables short runs to be produced extremely quickly and economically. Continuous JDF/JMF Workflow To improve efficiency even more, the SigmaLine takes advantage of the new Muller Martini Connex Workflow System. Inline book production is based on this continuous JDF/JMF workflow. With Connex, the JDF for each job can be generated in a few mouse clicks. Connex can be used as a fully functional, stand-alone solution or as an interface to an MIS. SigmaControl (2) is the central line control for the SigmaLine. It can continuously interact with the integrated digital printing press and supply all of the information and

Infocus Used Equipment

A LIFELINE

FOR PRINTERS Alternative solutions that do not compromise on quality and standards have never been more in demand, as ME Printer ﬁnds out from used equipment dealers in UAE, KSA, Yemen, Egypt and Syria

July 2009 ME Printer June 2009

Reliable used equipment can be employed for years if maintained well

It may hardly be a matter of surprise if a larger number of business owners opt for used equipment and reconditioned machines in order to keep their printing ﬁrms running smoothly as the economic downturn continues. While new equipment may be preferable to some, reliable used equipment can often get the same job done and can be employed for years if maintained well. Printers must make sure they know what they require from the equipment before they buy it, and what the long-term as well as short-term uses of the machine will be. In other words, the machine should help the company grow over the long term. When a printer is in the market for used equipment he should be aware of the many types of pre-owned machines available. For example, the machine should be tested to see if it runs well and that it has not required repair previously. A few tips that must be kept in mind when buying used equipment, and the service and support needed for it to run smoothly include knowing the right machine

for the job; finding a knowledgeable dealer so that the appropriate equipment can be acquired; working with a dealer who provides after service support, such as phone support or training; and the resale value of the equipment. Although labour costs are a large issue for printers today, they can be reduced significantly by investing in highly efficient machines. With regard to the maintenance and service of used equipment, training and support from the dealer is necessary. Printing companies that have a shortage or no maintenance staff should focus on training operators to fix machines. Preventative maintenance is crucial to the life of used equipment; in this regard, it would be advantageous to have a stock of reusable parts and know-how of the tools needed for the maintenance. In this issue, ME Printer finds out from leading dealers of used equipment, in the UAE and across the Middle East, about the scope for growth of the industry for remarketed machines.

KSA

WELL MAINTAINED USED MACHINES WORK AS EFFECTIVELY AS NEW ONES ISLAMIC ARABIAN PRINTING PRESS Islamic Arabian Printing Press was established in 1987 and the company’s trading division was opened in 1992. Backed by a workforce of 10 employees, the company focuses on printing equipment, post-press equipment and carton making and gluing machines. Naji Al Hamad, Manager of Islamic Arabian Press, downplays the buzz about ‘used equipment’ being the next big thing: “We haven’t seen any increase in demand on used equipment during this year and the second half of 2008. The market is currently calm in terms of orders and the available supply worldwide is more than the demand,” he says. Naji explains, “There might be a competition, but it is unbalanced. Companies that sell new equipment achieve higher proﬁts and their sales services are often restricted to the installation and operation of machines. Meanwhile, sellers of used equipment often do spare part replacements and ﬁx parts of

Saudi Arabia Area Population

: 2,149,690 sq km :28,686,633 (including 5,576,076 non-nationals) (July 2009 est.) GDP (Purchasing Power Parity) : $582.8 billion (2008 est.) GDP - per capita (PPP) : $20,700 (2008 est.) GDP – real growth rate : 4.2% (2008 est.) Labor Force : 6.74 million (2008 est.) Industrial Production Growth Rate : 4.5% (2008 est.) Oil Production : 9.2 million bbl/day (2008 est.) the machines and make sure that they run properly. It is a common sense that whoever purchases used equipment are those who do not have enough money to buy new machines. Machines that have been in use for 5 years or less can do the job and work as eﬃciently as a new machine and will cost less.” The company transports, installs, operates and then performs the hand-over of the machines to its customers at their printing premises. “We guarantee the basics of the machine for 6 months unless problems

occur because of the customer’s misuse of the machine,” Naji says. Naji throws light on recent deals in remarketed equipment: “We have secured deals for selling 4-colour and 1-colour printing machines from Heidelberg, ﬁnishing machines from Muller Martini such as saddle stitchers, gathering and cutting machines which are used for magazine production. The machines were sold to Dar Al Nadwa Printing Press, Durra Printing Press in Qaseem, and several other printing presses in KSA and Sudan,” he concludes.

Naji Al Hamad Manager Islamic Arabian Press

EGYPT

EASY AVAILABILITY OF REMARKETED MACHINES FUELS SALES YASSO COMPANY Egypt Area : 1,001,450 sq km Population : 83,082,869 (July 2009 est.) GDP (Purchasing Power Parity) : $442.6 billion (2008 est.) GDP - per capita (PPP) : $5,400 (2008 est.) GDP – real growth rate : 6.9% (2008 est.) Labor Force : 24.72 million (2008 est.) Industrial Production Growth Rate : 7.7% (2008 est.) Oil Production : 664,000 bbl/day (2007 est.) ment amid the financial crisis. He says, “The global financial crisis has definitely caused the increase in demand on used equipment, as printing presses no longer have sufficient financial resources to buy new highly-priced printing

equipment. In general, both types of machines have seen a drop in demand. But statistics showed that the demand for used equipment is increasing as compared to that on new machines.” He attributes the increasing de-

Eng. Mohammed Yasso Owner and Manager Yasso Company

ME Printer July 2009

Yasso Company was formed in 1995 as a specialist in the import, renewal, maintenance, vendor and supply of used equipment imported from Europe. In 2008, the company was appointed by ‘Shinohara,’ a Japanese manufacturer of printing equipment, as their sole distributor in Egypt and the Middle East (except the UAE and KSA). The company employs more than 20 technicians and engineers, and has succeeded in delivering more than 200 used machines in Egypt, most of which were manufactured in Japan. Eng. Mohammed Yasso, Owner and Manager, supports the increasing demand for used equip-

Infocus

Used Equipment mand for remarketed equipment to cut-throat marketing and the easy availability of used equipment. “During the recession, and as a form of easy investment, several companies ventured into the ﬁeld of printing but only a few of them have paid attention to quality and machinery maintenance and renewal before they were delivered to the clients. On the contrary, our company pays high attention to complete machinery renewal and maintenance, which are performed inside our facilities and by more than 20 specialized technicians,” he says. Mohammed explains the trends the used equipment market: Most printing presses, especially the middle-sized ones, tend to buy a 4-tower printing machine, which makes it easier for them to print

with high quality especially when it comes to colour control and compatibility. This will save a lot of time, effort and costs while printing. Some companies reinvigorate their printing presses by opting for used equipment. If problems emerged in these machines, then we would have failed to achieve their goals. On the other hand, new printing equipment with sophisticated technologies represents an obstacle to most of the traditional labourers, as they will be unable to operate efficiently on these machines. Therefore, Japanese manufacturers have paid attention to this and avoided such flaws in their machinery, making them simple to use and maintain. Meanwhile, new equipments are more productive with high operational speeds, and give high quality products than

what used machines have to offer, especially during the first years of their operation.” Commenting the stringent measures adopted by the company to ensure reliability of the machines, Mohammed says, “We do high quality renewal of machines, and offer high quality after sales services and follow ups, as well as the availability of spare parts which is considered one of the top guarantee criterion among our customers. Also our company offers a 6 – 12 months guarantee on used equipment, depending on the type and status of the machines.” Mohammed also suggests that taxes should be waived on small presses, and that they should be allowed to obtain instalment loans in a bid to help them get through the current recession.

YEMEN

PROSPECTS OF INVESTING IN USED EQUIPMENT BRIGHTEN AL NEBRAS COMPANY FOR TRADE & AGENCIES

ME Printer July 2009

Gamal Al Hakimi Manager Al Nebras

Established in San’aa in 1987, Al Nebras Co. for Trade & Agencies specializes in trading printing equipment and accessories. With a branch in the city of Adan and operating with a work force of more than 20 employees, the company caters to the requirements of print houses across Yemen through equipment and services in the fields of pre-press, press and binding. Gamal Al Hakimi, Manager, of Al Nebras, does not have the slightest doubt that the current financial crises and the weakness of purchasing power have had a deep impact on the printing market and printing equipment trade in Yemen. “Because of the recession, the chances of buying new equipment have become less, whereas those of buying used equipment have increased,” he says. Gamal explains, “I believe that printing companies that operate with used machinery have the ability to compete with other companies that use new equipment, because of several reasons, such as (1) competency

Yemen Area : 527,970 sq km Population : 23,822,783 (July 2009 est.) GDP (Purchasing Power Parity) : $55.29 billion (2008 est.) GDP - per capita (PPP) : $2,400 (2008 est.) GDP – real growth rate : 3.2% (2008 est.) Labor Force : 6.494 million (2008 est.) Industrial Production Growth Rate : 2.5% (2008 est.) Oil Production : 320,600 bbl/day (2007 est.) is not limited to the types of printing equipment the company owns, but they can also compete with their labourers, marketing methods, pricing and so on; (2) companies mostly purchase used equipment to be added to their existing machinery, and they do not completely rely on used equipment during production, but use them to increase their production capacity; and (3) to the buyer, there’s not much of a difference between what used and new equipment has to offer, especially if the equipment were modern models.” Addressing the question of how the company provides guarantees for used equipment to its customers, Gamal says, “We import used

equipment from guaranteed and trusted sources, and we offer the buyer after-sales services, such as installation and maintenance, but we do not offer spare parts as they are available at the agencies.” Gamal observes that there exists a trend among some of the company’s customers to opt for printing equipment that are related to the packaging and filling industry, such as carton making and printing machines and paper, and some customers are opting for CTP systems. “We recently sold and installed several Heidelberg GTO 52-4 colour presses in San’aa, a 1-colour press in the cities of Ab and Adan, and a CTP AGFA and some binding machines as well,” he says.

SYRIA

RELAXED LAWS ON PRE-OWNED EQUIPMENT DRIVE INVESTMENT AL SHAMAL COMPANY

Established in 2002, Al Shamal Company boasts of a current workforce of 50 employees and specializes in printing metal plates, manufacture of metal carton and trading in used equipment. Sobhi Lababidy, General Manager, Al Shamal, says, “We mainly deal with used Heidelberg printing machines, as well as various finishing machines, especially those related to paper cutting and carton making.” Sobhi reminds that the recent increase in demand for used equipment in Syria is not necessarily due to the restrictions imposed by the financial crisis. “I believe that the surge in demand is not related to the financial crises. It is mainly related to the decree issued earlier by the Syrian government, which has allowed industrial establish-

Syria Area : 185,180 sq km Population : 20,178,485 GDP (Purchasing Power Parity) : $95.36 billion (2008 est.) GDP - per capita (PPP) : $4,800 (2008 est.) GDP – real growth rate : 4.8% (2008 est.) Labor Force : 5.547 million (2008 est.) Industrial Production Growth Rate : 3.2% (2008 est.) Oil Production : 381,600 bbl/day (2008 est.) ments to expand their businesses through investment in pre-owned equipment,” he says. Commenting on the quality standards set for used equipment, Sobhi explains, “We import machines through our oﬃce in Europe, and they are thoroughly tested before being shipped to us. We provide after sales services when required, and spare parts are provided

through our European office.” Sobhi also emphasizes that price is the major factor to be considered when opting for printing machines. “Regardless of the specifications of a machine, printers will buy one when it is offered at a reasonable price,” he says. “In the last 7 – 8 months, we have secured the sales of 25 secondhand units.,” Sobhi concludes.

Sobhi Lababidy General Manager Al Shamal

UAE

LOW PRICES OF REMARKETED EQUIPMENT ENCOURAGE NEW PLAYERS HEIDELBERG GULF EST. United Arab Emirates Area : 83,600 sq km Population : 4,798,491 (July 2009 est.) GDP (Purchasing Power Parity) : $184.6 billion (2008 est.) GDP - per capita (PPP) : $40,000 (2008 est.) GDP – real growth rate : 7.7% (2008 est.) Labor Force : 3.266 million (2008 est.) Industrial Production Growth Rate : 7.7% (2008 est.) Oil Production : 2.948 million bbl/day (2007 est.) trends in the market point toward small format machines. “Customers are mainly asking for 4-5 color presses; of course, big format and single & two color machines are also required,” he says. “Used machines are always oﬀered without warranty, and on cash basis from the used equipment dealers, customer normally should inspect it in running conditions to avoid any surprises.” Mazen Waﬁc El-Tibi, Deputy General

Manager/Sales & Marketing Director, Heidelberg Middle East, points out a few points that one must consider while buying remarketed equipment, such as collecting information on the source of the machine, year of manufacture, number of impressions on the press, service history from the manufacturer, cost of refurbishing of the press, if required, verses new equipment, and reliability of the vendor or used equipment dealer.

Mahmoud Mustafa Product Manager Heidelberg Gulf Remarketed Equipment

ME Printer July 2009

Since launching the Heidelberg Remarketed Equipment business at IPEX in 1998, the company has been successful in oﬀering an alternative that does not compromise the quality and standards of the Heidelberg brand. Heidelberg Gulf Est. has been in charge of the pre-owned equipment business in Dubai, supplying pre-owned equipment to several print houses in the country. Mahmoud Mustafa, Product Manager of Heidelberg Gulf Remarketed Equipment, has observed that demand for used equipment has seen signiﬁcant rise in the wake of the recession; he is of the opinion that the availability and low prices of used machinery has encouraged new players to consider the investment seriously, as an alternative option under the present circumstances. According to Mustafa, the current

Infocus

Used Equipment

QUALITY NOT A CONCERN ANYMORE GIFFIN GRAPHICS

Alexandre Najem Manager Giﬃn Graphics

With a presence that exceeds 30 years in UAE, Giﬃn Graphics is one of the region’s leading suppliers of presses, paper, consumables and software. The company also has built strong reputation among buyers of remarked equipment. Alexandre Najem, Manager-Machinery Division in Giﬃn Graphics, says, “There has always been a steady demand for used machines in the UAE. This coupled with printers deciding to switch over to used machinery instead of new ones due to the recession is driving sales and growth in this sector.” Explaining the current trends in the used equipment business, Najem continues, “Most of the new comers start with used machinery. Even quality conscious customers are

now investing in used machinery mostly on the post press side. This will enable them to compete well with those operating with complete new machinery. Customers prefer 4 colour presses with inline options such as coating unit, inline die cutting, etc. The preference for inline options has become more and more common.” “We ensure to run the machine very well when installation is completed. After this period, we provide warranty for six months only for labour. If parts are required, they must be procured by the customer. However, from our experience in dealing with several clients, not many parts have been required during the ﬁrst six months of installation of the machines,” he concludes.

LOCAL SUPPLIERS PROVIDE MUCH NEEDED GUARANTEE ADEL EL AIDY TRADING COMPANY

ME Printer July 2009

Adel El Aidy Managing Director Adel El Aidy Trading Company

Incorporated in 2004, Sharjah-based Adel El Aidy Trading Co. is a leading supplier of both new and used printing machinery across the GCC. Adel El Aidy, Managing Director of the company, notes that the demand for second and used machinery has seen a positive rise for all our press categories. “Under the current world ﬁnancial crisis, customers have begun looking for new options, and investing in used equipment appears to be the preferred choice. It can be said that the environment is now favourable for the used machinery business,” he says. Adel, who is of the opinion that the demand for various used machines depends on the financial ability of the customer, believes

that 70% of new presses will opt for used equipment. “There’s no doubt that the quality of used machines can never match that of new ones; however, if machines are in good running condition and the maintenance record is satisfactory, a printer can rely on them to function well for several years,” he says. “The majority of customers in the region prefer local suppliers to provide them with used equipment; this is because suppliers such as us provide the much needed guarantee. We provide our clients with guarantee ranging from 3 to 12 months; moreover, we provide them continual support and also provide the required spare parts,” he concludes.

JORDAN

USED MACHINES ARE A SAFE BET FAST PRINT

Adham Dababneh Deputy Managing Director Fast Print

Although not a used equipment dealer, Jordan-based Fast Print founded in 1995 is a fine example of a top press operating on preowned equipment. Adham Dababneh, Deputy Managing Director of Fast Print, says, “The demand for used machinery has been significant in the wake of the recession. A reason for that is that the costs of new machines are high, and not all new machinery can be obtained without credit. At Fast Print, most of the machines in operation are pre-owned. There is the obvious difference between new and used machines, but when considering the challenges posed by the recession, used machines are a safe bet.” He adds, “Printers using used machinery, place a certain budget for marketing; the easy availability of used machinery has encouraged startups to compete with established print houses through investment in the basic equipments at a significantly lower price.”

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ME Printer July 2009

Infocus Used Equipment

Know Your Requirements A Buyer’s Guide to Pre-owned Equipment

ME Printer July 2009

By: Rod hayes

While ever there are business cycles, forces will inﬂuence supply and demand. At present anecdotal evidence and even plain rationality leads many to think this could be a good time to buy second hand. It may well be, but be receptive to a cautionary word in the ear; market forces never act with a narrow focus and many a trade carried out in a falling market turns to tears.

The bargains are really only there for printers who have been operating on solid business principles, those that have been working with business plans that over the years served the business well and has included a regular pattern of investment in equipment and training. A clear picture of proﬁt and loss both at the macro and micro levels will be available constantly, and most of all,

knowledge of where the business is growing best contributes toward delivering greater margins than the overall trading patter shows. Sounds utopian and to most printers it is, yet therein lies one of the ﬁrst fundamentals to successfully buying second hand machinery. Others will be discussed shortly, but knowing your business inside out, its strengths and weaknesses,

but as David Jarrett MD of DJ Used Machinery and not untypical of a accredited long term used machinery supplier says: “If a deal seems too good to be true, it almost certainly is,” nothing new in that David, but he goes on to say: “Phone systems now are so sophisticated that dialling an English or Dutch number can mean the call is rerouted seamlessly to Nigeria without the caller being aware. Try ringing the number when it is 3am in the morning in Nigeria and see if you get an answer.” As in any trading exercise, credibility and integrity is everything, something that most used machinery dealers strive to establish and retain, a process that is becoming blurred. Mr Jarrett explains why: “The best way to see if a press is right for you is to see it running in situ. Let’s say it is a ﬁve colour Speedmaster 74. Now that machine may be listed by as many ﬁve or ten brokers, each wanting to get a holding deposit, but there is still only one machine.” Putting a deposit down in this situation is risky indeed. So what is the best path to follow? Mr. Steele naturally will attest to initial enquiries being directed to the BUPSMA web site and here members will list machines with a traceable pedigree. He says: “To get on the web site, members must stand up and be counted and submit themselves to the discipline of an extremely probing published code of ethics.” The success of this approach can be seen in the fact that the organisation is now in its 17th year and is the driving force behind UPEX, now accepted by new machinery manufacturers as being worthy to have a regular place at IPEX. Operating in an almost parallel world almost and with the same disciplin-

ary rigour is www.pressexchange. com. Mr Jarrett says: “Before anyone can get on the web site to advertise they are subject to scrutiny; history of trading, credit checks, what sort of form on the board they have. I think it is well recognised also that most genuine dealers know each other rather well.” Mr Steele says these sites a pretty well self disciplining; Pressexchange for its success like BUPSMA is the result of long term efforts by its members to build up lasting relationships. He adds: “The UK and Holland in particular have an excellent reputation for the quality of machines on offer and so attract buyers from all over the world.” He said that it is usual than not for a potential buyer once his requirements have been established to come to Europe and the dealer would organise visits to many sites across Europe and the UK. Once a potential buyer finds a machine (or machines) that are of interest, several different paths begin to open up. Mr Jarrett specialises in sheet fed presses and has built up a good reputation with Komori s. One of the things he believes should have top priority and that is establishing what is actually on offer, its quality or otherwise, the exact financial status and title. He says: “For a specific fee I will go and inspect the machine and provide a full engineer’s report. This will include the true number of impressions, model number and making sure the machine number is accurate, any damage or repairs to the cylinders that have occurred or need dealing with, accompanied by photographs and other evidence.” Establishing an accurate state of the machine is probably the most valuable feature of dealing with an accredited dealer for it is upon

As in any trading exercise, credibility and integrity is everything

ME Printer July 2009

customers’ strengths and weaknesses relative to the overall market are crucial elements in making a sensible investment decision regardless of what investment is being considered–not just specifically second hand or new machinery. It would be foolish to suggest that every printer makes investment decisions in this way, but counsel should be taken on making any decision to buy a machine second hand (or even new) because it is cheap or because it will be more productive than present equipment. Mike Steele, on behalf of BUPMSA (British Used Printing Machinery Suppliers Association), although speaking about whether to buy new or second hand, raises a valid point on productivity issues of any investment: “If a £100,000 difference exists between a second-hand press and its new style counterpart, simple arithmetic might suggest that £1m+ plus of extra business must be run through it simply to cover the difference in cost.” Longevity plays apart when deciding whether to buy new equipment, and this factor becomes much more important when replacing an older machine with a better second hand model. There will always come a time when an existing machine has been thrashed to an inch of its life and needs replacing. A prudent man will have prepared for this day and can take advantage of the present being a buyers market, but the unwary in times like this could get skinned. Make no mistake–the market for second hand equipment is a rich feeding ground for specialist fraudsters, particularly those operating out of Nigeria. Well-produced web sites, most with plausible European phone numbers will add credibility,

Infocus

ME Printer July 2009

In the Middle East the best course of action is to go through respected organisations

Used Equipment such knowledge a firm price can be established. This is an area a broker can struggle with. Not everyone wants an absolutely mint condition machine (possibly because there are very few) in part as well because there may be good engineers close to hand at the machines final destination. What local engineers want is a true appraisal of work that needs to be done prior to installation rather than having a container full of hidden surprises. The de facto status of the contract is a machine is sold FOB (Free on Board) with the seller carrying out all the tasks necessary up to this point within his quoted price. After that the new owner takes responsibility. Mr Jarrett says: “In many cases particularly in the Middle East, I will actually install the press after local people have handle the unloading and readying the machine at the new owner’s works. Every sale has different aspects to it.” This sounds pretty simple and to an experienced dealer getting a machine FOB it is, but an experienced dealer can take much of the pain out of buying as well. Mr Steele attests to this: “Most of our members

have had a client base going back for years and they are the first stop when ever a new investment is considered.” But BUPMSA is something of a Souk; information is traded fairly freely and one dealer may find a machine that is not really one in which he specialises, but the grapevine will quickly put him in contact with someone who does. Ultimately though the Latin term Caveat Emptor applies: ‘Let the buyer beware,’ if you are planning to buy or invest in used machinery here are a few bullet points to make up a checklist of dos and don’ts. • Check that the dealer or the seller (if it is the apparent owner) that you will get good title to the machine. In Western Europe and the US, title rests with the finance company or bank until the machine is paid for. Valuable machines may have more than one financial charge over them and cannot be sold until these are cleared. • Finance. In the Middle East the best course of action is to go through respected organisations. • Act prudently; if you have an overdraft; this lender might want to withdraw the facility if he thinks

you may be planning to take on more debt. This is where having a structured business plan offers benefits. • Be careful when playing the market; a machine may be up for sale by several different brokers; their prices will vary and many will want a deposit before giving you an FOB price. This may be difficult to recover if the deal collapses or you may, when unloading the machine find it has been dropped or an Allan key has been carried through all cylinders and the indentation filled with plastic steel. • Take your minder with you when carrying out tests if he is the one likely to have to make the machine earn its oats. • Check whether the machine conforms and passes stringent European and US safety checks, particularly if major reconditioning has taken place. Assess how reliable or valuable a guarantee is. • Long before you complete the purchase check what training will be required; going from a two colour Heidelberg Sormz to a Roland 700 six colour isn’t entirely a cake walk.

ME Printer July 2009

Finishing Line

WHERE DO WE FOCUS OUR RESOURCES?

ME Printer July 2009

Rod Hayes Technical Editor

Does printing belong to the goods and services sector or is it a manufacturing process? Hardly a new question, but one that has always struggled to be answered. Perhaps it doesn’t matter one way or another except that printing has always played more than a bit part in both camps. Any steps now being taken to bolster ﬂagging manufacturing output in an eﬀort to retain people in work will have a major impact on the printing industry. Germany, the heart of manufacturing in Europe continues to see its industrial output decline. Many manufacturers associated with the production of printing equipment would surely have failed by now had government support not been available. This has often taken the form of covering the cost of paying wages to those who would have been made redundant. It is as if the G8 economies are giant refuge centres where manufacturers and those that depend on manufacturing (which of course include press manufacturers and printers) are seeking shelter from an economic storm. By way of example, government intervention has prompted a programme of providing cash incentives for people to trade in their 10 year-old cars for new ones. Now a refuge in my book is a place where the distressed can go to seek help, shelter, warmth, security - anything that suggests relief from experiencing conditions that are unwanted and from which despair is a dominant feeling. It is common

saying that any form of refuge has its price; are the steps to provide aid and succour being taken sensible? Realistically is the help on offer one that best serves the community as a whole? Instinctively I struggle to concur. People have stopped buying cars and printing presses for many reasons, but what is certain price is not one of them, neither is it a shortage of supply, so why in the case of cars, tinker with the pricing structure and with printing presses keep workers on hand to produce more? We already have too many cars; the printing presses now in place can produce all the print the world is likely to need for many years to come. The ‘economic’ responses being introduced to provide an economic refuge for manufacturing have an absurdity about them; it is as if valuable resources are being directed to support the very structure that created the economic difficulty in the first place. Who would advocate giving handouts so that people will drive more miles or print more paper to ensure the machines wear out sooner and replacement takes place at an earlier date? Of course no one would, but what is so different to this suggestion, than to pay for the scrapping of motor cars so more can be built? Why not set up a fund so that each of us receive money for hanging out one another’s washing. My beef is resources should be targeted at the reasons why people are not buying cars, or not replac-

ing existing printing presses, or are not even buying print at all. Here is a golden opportunity to reform our methods of transport, to create more efficient processes to produce and distribute print. A characteristic of an effective refuge is that it will sustain those needing help and care for as long as it is needed but the overall goal should be ultimately to enable the refugee to take an independent place back in society, free of the need for largesse from others. Giving help in the way currently being done is foolish in the extreme; not unlike giving food aid to nation brought to its knees through the long term dispatch of cheap food rather than helping them to grow their own food and become self sufficient. There will always be a need for manufacturing; it is the scale and style that has shown a need to return to a measure of reality. The world already has an ability to produce more cars, more printing presses than are ever likely to be needed. Now is a golden opportunity to direct efforts in to helping people live in a world with an economy much closer and in greater harmony with the world’s finite resources; what is certain is this window of chance will snap closed quickly enough. It will happen even sooner if those nations who prioritised exports at the expense of imports do not change their ways. We have to learn that trade whether it is pieces of manufactured metal or goods and services must be in harmony.

atlas

ME Printer July 2009

Jobs Situations Wanted Production / Prepress Manager 35 yrs, BE-Printing, Indian Male, working as Prepress Manager in GCC. 12 yrs of hands-on working experience in Prepress, Newspaper, Commercial Web fed and Sheetfed, Security and Digital Printing is in search for good opportunity. Contact Email: kausik1974@rediﬀmail.com

Machine Operator Indian Male with More than 10 years of experience as Machine Operator now seeking for a good opportunity. For Detailed CV Contact: +971 50 3546703 / Email: musthafam48@yahoo.com Graphic Designer

Indian Male, Age 44, with more than 15 years of experience in polar 115 e, 137 e and other guillotine operators and 10 years UAE experience in binding related ﬁeld, Seeks for good position. Email: a4murali@yahoo.com

Syrian Male, with 6 years of experience in the full range of visual medium, providing high quality graphics solutions as well as managing trademark equities and ensuring consistency in the marketplace. Expertise in Adobe Photoshop CS (Advanced), Illustrator and In Design. Seeks for a good opportunity. For detailed CV Please contact: +971 50 8945894 / E-mail: watfasy_0078@hotmail. com

Indian Male, with D/L, seeks job in printing sales & marketing. Contact Phone: 050-7184402 / E-Mail: haridas.kunnath@gmail.com. CTP Operator & CTP Job coordinator.

Tel: +971 4 391 1210 Fax: +971 4 390 9561 classiﬁed@meprinter.com

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Printing Production Executive.

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

concept of prepress techniques and page lay outing (mounting) and color management. Ready to relocate anywhere in middle east.

Indian(kerala) male Age 28 with 5 years experience in CTP operating system. Good knowledge in all

Production Manager BE Printing Technologist, Age 34, Indian Male, presently working as Asst: Production Manager in a leading Printing Press in Dubai with 10 years of experience in India and Dubai. Seeks for suitable job in Advertising/ Printing Industry in the capacity of Production Manager/Coordinator/Controller, please call 050 9768752 or Email: dhinu_chandran@rediﬀmail.com.

for Flexible Packaging Company. Presently Working in Pre-print department, specialist in Photoengraving steps before engraving cylinders with well qualiﬁed and wide knowledge in the Helio-Printing domain. Expertise in Adobe Photoshop, Illustrator and Art-Pro. Practice good Arabic, French and English seeks for a good opportunity. For detailed CV Please contact: +216 22 616 180 / E-mail: chema. baklouti@yahoo.fr. Graphic Designer Indian Male with More than 16 years of Professional Experience including 10 Years in U.A.E hands-on design experience including magazine publishing and advertisement. Adaptable, organized, result and detailoriented individual with excellent work ethic plus strong time management and interpersonal skills. Ability to create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts. Extensive knowledge of design techniques. Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. A team player also capable of working independently with minimal direction. Practice good English seeks for a good opportunity. For detailed CV Please contact: +971 50 7648845 / E-mail: sujunc@gmail.com Production Manager

Graphic Designer Tunisian women, with 14 years experience in Gravure Printing

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rusr_75@yahoo.co.in or Contact: +966 551219473. Large Format Printer Operator Allan G. Ramos, Filipino, looking for a job as a Large Format Printer Operator. Knowledgeable for indoor and outdoor machines, preparing ﬁle and knowledge how to use software’s such as Adobe Photoshop, Corel Draw, Illustrator... contact no: 050-7358466 or email at aljanmari@gmail.com Technical Operator My name is Sameh Sobhy, with more than 6 years experience in the ﬁled of rebuilding of second hand machinery for rotogravure cylinder making and other service (chemical analyses for plating tanks looking for a good opportunity. Contact - Email: samehkhala@yahoo.com / Tel: 00202 22411238 Printing Machine Operator Pakistani Male with Diploma in Printing and Graphic Arts. Having More than 2 years of experience as Printing Machine Operator now seeking for a good opportunity. For Detailed CV Contact: 0334-4193370 / Email: adnanhameed87@gmail.com Production Manager: Indian Male with 17 Years Experi-

ence in Printing & Packaging ﬁeld able to handle Oﬀset Machines, Roto Gravure, Flexo Graphy, Folder & Gluer, and Cutting & Greasing Machines. Now seeking for a good opportunity. For Detailed CV Contact: + 91 98400 65936/ Email: Plravi2u@gmail.com Fresher to Printing Industry. Indian Male, University Topper throughout B.E. (Printing Eng) right now looking for a job in printing industry. So please Contact Email: santosh8886@yahoo.co.in.

Vacant Positions Quality Control Manager Wanted for leading Packaging and Commercial Print Company in IMPZ. We print for high end corporate clients, the potential candidate must have experience in Quality Control from the start to the ﬁnished product, and making sure each stage is completed successfully. This will be a demanding and rewarding position with career enhancement opportunities for the right person. Forward CV shaskins@h-industries. com, stevehaskins3@yahoo.co.uk

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Printing & Publishing Industries, 16 years of experience in production, estimation and client servicing seeks job opening in the same industries, for further Details Contact - 00971 50 5024708 (UAE) / Email: pramod3021@yahoo.co.in

Marketing Executive required for an advertising & printing unit in Ajman. Please contact 050-6774376.

Graphic Designer cum Printer Operator, with 3 yrs. UAE exp. in digital printing Co. 050-3957279.

Marketing Manager, with experience & knowledge of oﬀset printing paper, required. Contact 050-4753066.

Professional Photographer & Designer, with 10 yrs. exp. in shooting, developing & printing, seeks job. Call 050-1723652.

Press Manager, with relevant exp., reqd. for a printing press. Send CV to 06-5351083 / nishan_1971@yahoo.com

Sales Manager, with 5 years experience in printing press, required. Email CV to: kbdev@hotmail.com Sales Executive required for an advertising & printing company. Please contact 050-1420011.

Having trouble ﬁnding the right employee for your print operations?

Oﬀset Printing Machine Operator, with 5 years UAE exp., required for a company. Email CV to exppack@emirates.net.ae Oﬀset Printer, with 3 years experience in the UAE, required for a printing press. Fax: 06-5322700 or call 050-1621948.

ME Printer July 2009

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A Reputed Printing Press In Abu Dhabi Requires Sales Executives For single color GTO Printers, 4 Colors GTO Printers KBA 5-Color Printers With minimum 3 years experience in this ﬁeld. Fax: 02-4493103 Tel: 02-4493103

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

Remarketed equipment Remarketed equipment Graphic Designer, with experience in a printing company, required. Email CV to: info@baitalnokhada. com Electromechanical Engineer / Technician. BE / BSc / Diploma holder, computer literate, with 2 to 5 years industrial experience, preferably in the ﬁeld of printing, packaging, food processing and equipment services, and a valid UAE D/L, required. Please send your CV with a recent photograph to Email: dxb@zultec.com or to Fax: 04-2972789.

4 colours of size : 36x52 cm equipped with: CP- TRONIC - AUTOPLATE - PRESET - ALCOLOR dampening with Variosystem Technotrans Central Refrigeration - ALL Automatic washers (blanket, rollers and impression cylinders) Steel Plate in feeder and delivery - Grafix powder spray - Ink Temperature Control - AIR TRANSFER SYSTEM PRICE: 190.000 USD Loaded on Truck or Container KBA Koenig & Bauer SR III

Graphic Designer required for a printing press company in Sharjah. Please fax CV to 06-5442413.

4 colour offset press year 1982 alcolor damping Ink Remote System Control

A leading Plastics Factory in

PRICE: USD 40,000.00

Dubai, UAE, urgently requires:

Remarketed equipment Remarketed equipment available for sale available for sale Heidelberg SM102-5P, 5 Colours Heidelberg SM102-5P, 5 Colours 72x102 machine, 1991 Model. 72x102 machine, 1991 Model. Heidelberg GTO 52-2, 2 Colours Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1992 Model. 36x52 machine, 1992 Model. Heidelberg Varimatrix 105 CS Heidelberg 105 CS Die-CuttingVarimatrix machine, 2006 Model. Die-Cutting machine, 2006 Model. Heidelberg Suprasetter 105 CtP Heidelberg Suprasetter 105 CtP 2006 Model. 2006 Model. Heidelberg MOV-P, 4 Colours Heidelberg MOV-P, 4 Colours 46x64 machine, 1988 Model. 46x64 machine, 1988 Model. Roland R 204, 4 Colours Roland R 204, 4 Colours 52x74 machine, 2002 Model. 52x74 machine, 2002 Model. Heidelberg Gulf Est. Mr. Mahmoud Heidelberg GulfMustafa Est. Remarketed Manager Mr. MahmoudProduct Mustafa P.O.Box 34133 Dubai Manager - UAE Remarketed Product Tel +97134133 4 3477720 174 P.O.Box DubaiExt. - UAE Mob +971 50 424 7080 Tel +971 4 3477720 Ext. 174 mahmoud.mustafa@heidelberg.co.ae Mob +971 50 424 7080 www.heidelberg.com mahmoud.mustafa@heidelberg.co.ae www.heidelberg.com

PRODUCTION MANAGER (1

Machine in excellent condition

No.) - Candidate with thorough

- very rare machine on the second

knowledge of and experience in

hand market - available now

planning, supervising & operating

CONTACT:

blown-ﬁlm extruders, ﬂexo printing

North Stars Printing equipment

& bagmaking machines will have an

Osama DIAB

advantage. Preferably a graduate

Middle East Regional Manager

in Plastics Technology or related

LEBANON: 009613816195

subject. To apply and register your

Email:info@north-stars.net

interest for the above position, please send your detailed CV immediately to Fax. No.: +9714-8804702 or Email to: peerji38@gmail.com A leading Plastics Factory in Dubai, UAE, urgently requires: Q/A MANAGER (1 No.) - Candidate with thorough knowledge of and 3-5 years experience in quality testing and documentation related to blown-ﬁlm extrusion, geo-membrane, ﬂexo printing & bag-making will have an advantage. Preferably a graduate in Plastics Technology or related subject. To apply and register your interest for the above position, please send your detailed CV immediately to Fax. No.: +9714-8804702 or Email to: peerji38@gmail.com

Machinery for Sale MACHINES AVAILABLE IMMEDIATELY! Year 2000 Heidelberg SM 52 - 4

Flat Bed Prooﬁng machines used and maintained excellently are for sale with following speciﬁcations

FAG OP 104 Alpha Mfg. Year : 1990 Plate Size Max : 82cm x 108cm Paper size Max : 80cm x 106cm Printing size Max : 72cm x 104cm Inking unit: 2 nos. Dimensions : 4535mm x 1900mm x 1280mm Approx. weight with inking unit : 4100kgs

FAG/KOREX 2000 Mfg. Year : 1995 Plate Size Max : 82cm x 108cm Paper size Max : 80cm x 106cm Printing size Max : 70cm x 100cm Inking unit: 2 nos. Interested buyers please contact : Tel: 06-5355454; Fax: 06-5355959; Email:info@gulfscan.com POLTEX oﬀers following equipment for sale:

1. ÊÂÀ Performa 66 5 color

- Cut off : 546m/m,Web width :

ISO Certiﬁed Hard Chrome Plat-

33 mln imprints, Serial number

880m/m

ing for all printing rolls with high

640073, 2005

- 1 flying paster/1 infeed/4

Professionalism,

2. KBA RAPIDA 72K

printing unit/1 Dryer with after

competitive rates. Please Contact at

serial number 348xxx

burner/1 chill roll stand/1 folder/1

+9714 3474765 and visit us at www.

2001 yaer of manufacturing, 21 mil

stacker

maramimetal.com we give extended

imprints

reasonable

and

life to your printing.

3. HEIDELBERG ÌÎVP-H 1989 80 mln

1990 HEIDELBERG WEB 16

4. HEIDELBERG SM-74-2P 1994

- Cut off : 630m/m,Web width :

5. Wohlenberg Collator 370 - 24

965m/m

stations- 1997

- 2 STORK splicer/1 Infeed/4

PRINTING PRESS FOR SALE.

6. Muller Martini Amigo 1997

printing unit ,blanket washer/1

A running printing Press for sale

Contact: +7 495 9696386 / mobile:

VITS dryer/1 chill roll stand/1

with Machineries in good condition

+7 495 7989641

combination folder/1 stacker

in one of the emirates of UAE. Seri-

Email: info@poltex.ru / Web: www.

- CPC 1.02 with CP tronic

ous Buyers can Contact Mr. Perera .

poltex.ru

Investment Opportunities:

Mob:

Services & Consumables

Commercial web press 1990 Toshiba B2T-500 web printing

050-6317781

E-Mail:

majidpp@emirates.net.ae

Camel Bee 3D Solutions

PRINTING PRESS FOR SALE Small running printing press

burner/1 chill roll stand/1 folder/2

A leading 3D Solutions Freelancing Team dealing in 3D Imaging, Animations, Presentations, Advertisements etc. with high professionalism, reasonable and competitive rates. Please Contact +971 50 5998446 /

suto stacker

+971 50 2720325 for more details.

press - Cut off : 546m/m,Web width : 880m/m - 1 flying paster/1 infeed/4 printing unit /1 dryer/1 after

1993 Komori LR 435SII web

Hard Chrome Plating - We Give

printing press

Extended Life to Your Printing

for sale: one two color , and one single color oﬀset machines, 72 cutting and other accesories with 3000 sq feet building with sound power serious buyers may mail;

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

Contact : Mr. Abdurahman Mobile: 050-4972669 / Email: fathahim@gmail.com

Subscription Form Subscription Form Please start my one year subscription to ME Printer.

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Other Countries: Bank Transfer Draft payable to ME Printer FZ LLC ME Printer FZ LLC- A/C# 0079-183781-001 - Emirates International Bank - Jumeira Branch – Dubai UAE - SWIFT # EBILAEADJUM Rates for annual subscription: UAE 180 AED, Saudi Arabia 180 SAR, Kuwait 14.5 KWD, Qatar 180 QAR, Egypt 225 EGP, Lebanon 54,000 LBP, Jordan 18 JOD, Bahrain 18 BHD, Oman 18 OMR, Syria 1,350 SYP, Yemen 1,800 YER, Other countries USD 50 Please conﬁrm payment through fax, post or e-mail. Kindly allow 4-6 weeks for delivery of your ﬁrst issue. P.O.B ox 5 0 2 1 8 3 - Dubai-UAE, Tel: +971 4 3911210, Fa x : + 9 7 1 4 3 9 0 9 5 6 1 , E m a i : s u b s c r i b e @ m e p r i nte r. co m , w w w. m epr inter.com

‫ﺧﻂﺍﻟﺘﺸﻄﻴﺐ‬

‫ﺃﻳـﻦ ﻧﻘﻮﻡ ﺑﺘﺮﻛﻴـﺰ ﻣﻮﺍﺭﺩﻧـﺎ؟‬ ‫ﻫـــﻞ ﺗﻨﺘﻤـــﻲ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟـــﻰ ﻗﻄـــﺎﻉ ﺍﻟﻤﻨﺘﺠـــﺎﺕ‬

‫ﺍﻟﺤﻠﻮﻝ ﺍﻟﺘﻲ ﺗﺨﺪﻡ ﺍﻟﻤﺠﺘﻤﻊ ﺑﺄﻛﻤﻠﻪ؟‬

‫ﻣﺴـــﺘﻘﻞ ﺧﻠﻒ ﺍﻟﻤﺠﺘﻤﻊ ﺑﺤﻴـــﺚ ﻻ ﻳﻜﻮﻥ ﺑﺤﺎﺟﺔ‬

‫ﻭﺍﻟﺨﺪﻣـــﺎﺕ ﺃﻡ ﺃﻧﻬـــﺎ ﻣﺠـــ ّﺮﺩ ﻋﻤﻠﻴـــﺔ ﺻﻨﺎﻋﻴﺔ؟ ﻫﺬﺍ‬

‫ﺃﺟـــﺪ ﺻﻌﻮﺑـــﺔ ﻓـــﻲ ﺍﻟﺘﻮﺻﻞ ﺍﻟـــﻰ ﺇﺟﺎﺑﺔ ﻋﻠـــﻰ ﻫﺬﻩ‬ ‫ﺍﻟﺘﺴـــﺎﺅﻻﺕ‪ .‬ﻟﻘﺪ ﺗﻮ ّﻗﻒ ﺍﻟﻨﺎﺱ ﻋﻦ ﺷﺮﺍﺀ ﺍﻟﺴﻴﺎﺭﺍﺕ‬

‫ﺍﻟﻰ ﻣﺴﺎﻋﺪﺓ ﺍﻵﺧﺮﻳﻦ‪.‬‬

‫ﺗﺴـــﺎﺅﻝ ﻟﻴﺲ ﺑﺎﻟﺠﺪﻳﺪ‪ ،‬ﺇﻻ ﺃﻥ ﺍﻹﺟﺎﺑﺔ ﻋﻠﻴﻪ ﻟﻄﺎﻟﻤﺎ‬

‫ﺇﻥ ﺇﻋﻄـــﺎﺀ ﺍﻟﻤﺴـــﺎﻋﺪﺍﺕ ﺑﺎﻟﻄﺮﻳﻘـــﺔ ﺍﻟﺘـــﻲ ﻳﺘﻢ ﻓﻴﻬﺎ‬

‫ﻭﺍﻟﻤﻄﺎﺑـــﻊ ﻷﺳـــﺒﺎﺏ ﻋﺪﻳﺪﺓ‪ ،‬ﺇﻻ ﺃﻥ ّ‬ ‫ﻗﻠـــﺔ ﺍﻟﻤﺆﻭﻧﺔ ﻻ‬

‫ﺍﻟﻴﻮﻡ ﻳﻌﺪ ﺃﻣﺮﴽ ﺳـــﺨﻴﻔﴼ ﻟﻠﻐﺎﻳﺔ‪ ،‬ﻭﻫﻮ ﻻ ﻳﺸـــﺒﻪ ﺇﻋﻄﺎﺀ‬

‫ﺇﻻ ﺃﻥ ﺍﻟﻄﺒﺎﻋـــﺔ ﻟﻄﺎﻟﻤـــﺎ ﻟﻌﺒـــﺖ ﺩﻭﺭﴽ ﻛﺒﻴﺮﴽ ﻓﻲ ﻛﻼ‬ ‫ﺍﻟﺤﻘﻠﻴﻦ‪ّ ،‬‬ ‫ﻭﻟﻌﻞ ﺍﻟﺨﻄﻮﺍﺕ ﺍﻟﺘﻲ ﺗُﺘﺨﺬ ﺍﻵﻥ ﻹﺳـــﻨﺎﺩ‬

‫ﺗﻌﺪ ﺑﺎﻟﺘﺄﻛﻴﺪ ﻣﻦ ﺑﻴﻦ ﻫﺬﻩ ﺍﻷﺳﺒﺎﺏ‪.‬‬ ‫ﻟﺪﻳﻨـــﺎ ﺍﻟﻜﺜﻴـــﺮ ﻣـــﻦ ﺍﻟﺴـــﻴﺎﺭﺍﺕ‪ ،‬ﻭﺑﺈﻣـــﻜﺎﻥ ﺍﻟﻤﻄﺎﺑﻊ‬

‫ﻣﺴـــﺎﻋﺪﺍﺕ ﻏﺬﺍﺋﻴـــﺔ ﺍﻟـــﻰ ﺃﻣـــﺔ ﺟﺎﺋﻌـــﺔ ﻋـــﻦ ﻃﺮﻳﻖ‬ ‫ﻣﺪﻫـــﻢ ﺑﺎﻷﻏﺬﻳـــﺔ ﺍﻟﺮﺧﻴﺼﺔ ﺑﺪ ً‬ ‫ﻻ ﻣﻦ ﻣﺴـــﺎﻋﺪﺗﻬﻢ‬ ‫ّ‬

‫ﻃﺎﺑـــﻊ ﺍﻟﺘﺼﻨﻴﻊ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﻲ ﻣﺤﺎﻭﻟﺔ ﻟﻠﺤﻔﺎﻅ‬

‫ﺍﻟﻌﺎﻣﻠﺔ ﺍﻟﻴـــﻮﻡ ﺇﻧﺘﺎﺝ ﺟﻤﻴﻊ ﺃﻧـــﻮﺍﻉ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﺘﻲ‬

‫ﻋﻠﻰ ﺯﺭﺍﻋﺔ ﻃﻌﺎﻣﻬـــﻢ ﺍﻟﺨﺎﺹ ﻭﻋﺪﻡ ﺍﻹﺗﻜﺎﻝ ﻋﻠﻰ‬

‫ﻋﻠﻰ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ ﺳـــﻴﻜﻮﻥ ﻟﻬﺎ ﺗﺄﺛﻴﺮﴽ‬

‫ﻗﺪ ﻳﺤﺘﺎﺟﻬﺎ ﺍﻟﻌﺎﻟﻢ ﻃﻮﺍﻝ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻘﺎﺩﻣﺔ‪ .‬ﺗﺘﺴﻢ‬

‫ﺍﻟﻐﻴﺮ‪ .‬ﻟﻦ ﺗﻨﺘﻔﻲ ﺍﻟﺤﺎﺟﺔ ﺍﻟﻰ ﺍﻟﺼﻨﺎﻋﺔ‪ ،‬ﻭﻗﺪ ﺃﻇﻬﺮﺕ‬

‫ﻛﺒﻴﺮﴽ ﻋﻠﻰ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﺍﻹﺟﺎﺑـــﺎﺕ ”ﺍﻹﻗﺘﺼﺎﺩﻳـــﺔ“ ﺍﻟﺘـــﻲ ﺗﻢ ﻃﺮﺣﻬـــﺎ ﻭﺍﻟﺘﻲ‬

‫ﺍﻟﻤﻘﺎﻳﻴﺲ ﻭﺍﻷﺳﺎﻟﻴﺐ ﺍﻹﺣﺼﺎﺋﻴﺔ ﺍﻟﺤﺎﺟﺔ ﺍﻟﻰ ﺇﺟﺮﺍﺀ‬

‫ﺗﺴـــﺘﻤﺮ ﺃﻟﻤﺎﻧﻴﺎ‪ ،‬ﻗﻠﺐ ﺍﻟﺼﻨﺎﻋﺔ ﻓﻲ ﺃﻭﺭﻭﺑﺎ‪ ،‬ﺑﻤﺸﺎﻫﺪﺓ‬

‫ﺗﺴﻌﻰ ﺍﻟﻰ ﺗﻮﻓﻴﺮ ﻣﻠﺠﺄ ﺇﻗﺘﺼﺎﺩﻱ ﻟﻠﻤﺼﻨّﻌﻴﻦ‪ ،‬ﺑﺄﻣﻮﺭ‬

‫ﺇﺣﺼـــﺎﺀ ﻭﺍﻗﻌﻲ‪ .‬ﻓﺎﻟﻌﺎﻟﻢ ﻻ ﻳﺰﺍﻝ ﻳﻤﺘﻠﻚ ﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ‬

‫ﺣـــﺪﻭﺙ ﺗﺮﺍﺟﻊ ﻓﻲ ﺇﻧﺘﺎﺟﻬﺎ ﺍﻟﺼﻨﺎﻋﻲ‪ ،‬ﻭﺑﺎﻟﺘﺄﻛﻴﺪ ﻓﻠﻮ‬

‫ﻣﻨﺎﻓﻴـــﺔ ﻟﻠﻌﻘﻞ؛ ﻓﻬﻲ ﺗﺒﺪﻭ ﻛﻤﺎ ﻟﻮ ﺃﻥ ﺍﻟﻤﻮﺍﺭﺩ ﺍﻟﻘ ّﻴﻤﺔ‬

‫ﺇﻧﺘﺎﺝ ﻣﺰﻳﺪ ﻣﻦ ﺍﻟﺴـــﻴﺎﺭﺍﺕ ﻭﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺃﻛﺜﺮ‬

‫ﻛﺎﻧـــﺖ ﺻﻌﺒـــﺔ‪ .‬ﺭﺑﻤـــﺎ ﻻ ﻳﻜﻮﻥ ﺍﻟﺠـــﻮﺍﺏ ﺫﻭ ﺃﻫﻤﻴﺔ‬

‫ﻟـــﻢ ﻳﻜﻦ ﻫﻨﺎﻙ ﺩﻋﻤـــﴼ ﺣﻜﻮﻣﻴﴼ ﻟﻔﺸـــﻞ ﺍﻟﻌﺪﻳﺪ ﻣﻦ‬ ‫ﺍﻟﻤﺼﻨّﻌﻴـــﻦ ﺍﻟﻤﺮﺗﺒﻄﻴـــﻦ ﺑﺈﻧﺘـــﺎﺝ ﻣﻌـــﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ‪،‬‬

‫ﻗﺪ ﺗﻢ ﺗﺨﺼﻴﺼﻬﺎ ﻹﻋﺎﻟﺔ ﻧﻔﺲ ﺍﻟ ُﺒﻨﻴﺔ ﺍﻟﺘﻲ ﺗﺴﺒﺒﺖ‬

‫ﺑﺎﻷﺯﻣـــﺔ ﺍﻹﻗﺘﺼﺎﺩﻳـــﺔ‪ .‬ﻓﻤﻦ ﻳﺆﻳﺪ ﺇﻋﻄﺎﺀ ﺣﺴـــﻨﺎﺕ‬

‫ﻭﺗﻤﺜﻠـــﺖ ﺃﻭﺟـــﻪ ﺍﻟﻤﺴـــﺎﻋﺪﺓ ﻏﺎﻟﺒـــﴼ ﻓـــﻲ ﺩﻓـــﻊ ﺃﺟﻮﺭ‬

‫ﻟﻜـــﻲ ﻳﺘﻤﻜﻦ ﺍﻟﻨﺎﺱ ﻣﻦ ﺍﻟﻘﻴﺎﺩﺓ ﻟﺒﻀﻌﺔ ﺃﻣﻴﺎﻝ ﺃﻛﺜﺮ‬

‫ﻣﺴـــﺎﻋﺪﺓ ﺍﻟﻨﺎﺱ ﺍﻟﺬﻳﻦ ﻳﻌﻴﺸﻮﻥ ﺿﻤﻦ ﻋﺎﻟﻢ ﻳﻤﻠﻚ‬

‫ﺍﻟﻌﻤﺎﻝ‪.‬‬

‫ﺃﻭ ﻃﺒﺎﻋﺔ ﻣﺰﻳﺪ ﻣﻦ ﺍﻟﻮﺭﻕ ﻟﻠﺘﺄﻛﺪ ﻣﻦ ﺃﻥ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‬

‫ﺇﻗﺘﺼـــﺎﺩﴽ ﺃﻗـــﺮﺏ ﻣﺎ ﻳﻜـــﻮﻥ ﺍﻟـــﻰ ﺍﻟﺘﻨﺎﻏﻢ ﻣـــﻊ ﺗﻮﻓﺮ‬

‫ﻳﺒـــﺪﻭ ﺍﻷﻣﺮ ﻛﻤﺎ ﻟـــﻮ ﺃﻥ ﺇﻗﺘﺼﺎﺩﻳﺎﺕ ﺍﻟﺪﻭﻝ ﺍﻷﻋﻀﺎﺀ‬

‫ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻗﺪ ﺍﺳـــﺘﻬﻠﻜﺖ ﻭﺑﺄﻥ ﻭﻗﺖ ﺇﺳﺘﺒﺪﺍﻟﻬﺎ‬

‫ﺍﻟﻤﺼﺎﺩﺭ ﺍﻟﻐﻴﺮ ﻣﻨﺘﻬﻴﺔ‪ ،‬ﻭﻣﻤﺎ ﻻ ﺷـــﻚ ﻓﻴﻪ ﺃﻥ ﻣﻨﻔﺬ‬

‫ﻓـــﻲ ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﺜﻤﺎﻧﻲ ﺷـــﺒﻴﻬﺔ ﺑﻤﺮﺍﻛـــﺰ ﺿﺨﻤﺔ‬

‫ﺑﻤﻌـــﺪﺍﺕ ﺟﺪﻳﺪﺓ ﻗـــﺪ ﺣﺎﻥ؟ ﺑﺎﻟﻄﺒﻊ ﻟـــﻦ ﻳﻮﺍﻓﻖ ﺃﺣﺪ‬

‫ﺍﻟﺘﻐﻴﻴﺮ ﻫﺬﺍ ﺳـــﻴﻨﻐﻠﻖ ﻓﺠﺄﺓ ﻭﺑﺴـــﺮﻋﺔ‪ ،‬ﻭﺳـــﻴﺤﺪﺙ‬

‫ﻟﻼﺟﺌﻴـــﻦ‪ ،‬ﻳﻠﺠﺄ ﺇﻟﻴﻬﺎ ﺍﻟﻤﺼﻨّﻌﻴـــﻦ ﻭﻛﻞ ﻣﻦ ﻳﻌﺘﻤﺪ‬

‫ﻋﻠـــﻰ ﻓﻌـــﻞ ﺫﻟـــﻚ‪ ،‬ﻭﻟﻜﻦ ﻣﺎ ﻫـــﻮ ﻭﺟـــﻪ ﺍﻹﺧﺘﻼﻑ‬

‫ﺍﻷﻣـــﺮ ﻗﺮﻳﺒﴼ ﺟـــﺪﴽ ﻟﻮ ﺃﻥ ﺗﻠـــﻚ ﺍﻷﻣﻢ ﺍﻟﺘـــﻲ ﺻﻨّﻔﺖ‬

‫ﻋﻠـــﻰ ﺍﻟﺼﻨﺎﻋـــﺔ )ﻭﻫـــﻢ ﺑﺎﻟﻄﺒﻊ ﻣﺼﻨ ّﻌـــﻲ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﺑﻴـــﻦ ﻫﺬﺍ ﺍﻟﻘﺮﺍﺭ ﻭﺑﻴﻦ ﺩﻓﻊ ﺍﻷﻣـــﻮﺍﻝ ﻣﻘﺎﺑﻞ ﺗﺤﻮﻳﻞ‬

‫ﺻﺎﺩﺭﺍﺗﻬﺎ ﻋﻠﻰ ﺣﺴـــﺎﺏ ﺍﻟـــﻮﺍﺭﺩﺍﺕ ﻻ ﺗﻐ ّﻴﺮ ﻃﺮﻗﻬﺎ‪.‬‬ ‫ﻳﻨﺒﻐـــﻲ ﻋﻠﻴﻨـــﺎ ّ‬ ‫ﺗﻌﻠـــﻢ ﺃﻣﺮ ﻣﻔـــﺎﺩﻩ ﺃﻥ ﺍﻟﺘﺠﺎﺭﺓ‪ ،‬ﺳـــﻮﺍﺀ‬

‫ﻻ ﻳﺘﻢ ﺗﺄﺳـــﻴﺲ ﺻﻨﺪﻭﻕ ﻟﺠﻤﻊ ﺍﻟﻤﺎﻝ ﻟﻜﻲ ﻳﺴﺘﻠﻢ‬

‫ﺃﻛﺎﻧﺖ ﺑﻘﻄـــﻊ ﻣﻦ ﺍﻟﻤﻌﺪﻥ ﺍﻟﻤﺼﻨّـــﻊ ﺃﻭ ﺑﺎﻟﻤﻨﺘﺠﺎﺕ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻄ ّﺒﺎﻋﻴـــﻦ( ﺑﺤﺜـــﴼ ﻋﻦ ﺳـــﺘﺎﺭ ﻳﺤﻤﻴﻬﻢ‬ ‫ـــﺤﺐ ﺍﻟﻌﺎﺻﻔـــﺔ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ‪ .‬ﻭﻋﻠﻰ ﺳـــﺒﻴﻞ‬ ‫ﻣـــﻦ ُﺳ ُ‬

‫ﺍﻟﻤﺜـــﺎﻝ‪ ،‬ﻭﺿـــﻊ ﺍﻟﺘﺪﺧـــﻞ ﺍﻟﺤﻜﻮﻣـــﻲ ﺑﺮﻧﺎﻣﺠﴼ ﻳﻘﻮﻡ‬

‫ﺍﻟﺴﻴﺎﺭﺍﺕ ﺍﻟﻰ ﺧﺮﺩﺓ ﻟﻴﺘﻢ ﺗﺼﻨﻴﻊ ﺍﻟﻤﺰﻳﺪ ﻣﻨﻬﺎ؟ ﻟﻤﺎﺫﺍ‬ ‫ﻛﻞ ﻣﻨﺎ ﻣﺒﻠﻐﴼ ﻣﻘﺎﺑﻞ ﻧﺸﺮ ﻏﺴﻴﻠﻨﺎ ﻋﻠﻰ ﺍﻟﻤﻸ؟‬

‫ﺳـــﻴﺎﺭﺍﺗﻬﻢ ﺍﻟﻘﺪﻳﻤـــﺔ ﻭﺍﻟﺘﻲ ﻳﺒﻠﻎ ﻋﻤﺮﻫـــﺎ ‪ ١٠‬ﺃﻋﻮﺍﻡ‪،‬‬

‫ﺍﻟﺘـــﻲ ﺩﻓﻌـــﺖ ﺑﺎﻟﻨـــﺎﺱ ﺍﻟﻰ ﻋﺪﻡ ﺷـــﺮﺍﺀ ﺍﻟﺴـــﻴﺎﺭﺍﺕ‪،‬‬

‫ﺑﺴﻴﺎﺭﺍﺕ ﺟﺪﻳﺪﺓ‪.‬‬

‫ﺃﻭ ﻋـــﺪﻡ ﻗﻴﺎﻣﻬـــﻢ ﺑﺈﺳـــﺘﺒﺪﺍﻝ ﻣﻄﺎﺑﻌﻬـــﻢ ﺍﻟﺤﺎﻟﻴﺔ‪ ،‬ﺃﻭ‬

‫ﻭﻭﻓﻘـــﴼ ﻟﻤﻔﺮﺩﺍﺗﻲ‪ ،‬ﻳﻜـــﻮﻥ ﺗﻌﺮﻳﻒ ﺍﻟﻤﻠﺠـــﺄ ﻋﻠﻰ ﺃﻧﻪ‬

‫ﻋﺪﻡ ﻗﻴﺎﻣﻬﻢ ﺑﺸـــﺮﺍﺀ ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﻋﻠﻰ ﺍﻹﻃﻼﻕ‪.‬‬

‫ﻣـــﻜﺎﻥ ﻳﺬﻫـــﺐ ﺍﻟﻴـــﻪ ﺍﻟﻤﻜﺮﻭﺑﻴـــﻦ ﻟﻠﺤﺼـــﻮﻝ ﻋﻠﻰ‬

‫ﺗﺘﻮﻓـــﺮ ﻫﻨـــﺎ ﻓﺮﺻـــﺔ ﺫﻫﺒﻴﺔ ﻹﺻـــﻼﺡ ﻭﺳـــﺎﺋﻠﻨﺎ ﻓﻲ‬

‫ﺍﻟﻤﺴـــﺎﻋﺪﺓ‪ ،‬ﻭﺍﻹﺣﺘﻤﺎﺀ‪ ،‬ﻭﺍﻟﺪﻑﺀ ﻭﺍﻷﻣﺎﻥ – ﺃﻱ ﺷﺊ‬

‫ﺍﻟﻨﻘـــﻞ‪ ،‬ﻭﺇﺑﺘﻜﺎﺭ ﺍﻟﻤﺰﻳـــﺪ ﻣﻦ ﺍﻟﻌﻤﻠﻴـــﺎﺕ ﺍﻟﻔﻌﺎﻟﺔ ﻓﻲ‬

‫ﻳﻮﻓﺮ ﺍﻟﺮﺍﺣﺔ ﺑﻌـــﺪ ﻣﻮﺍﺟﻬﺔ ﻇﺮﻭﻑ ﻏﻴﺮ ﻣﺮﻏﻮﺏ ﺑﻬﺎ‬

‫ﺇﻧﺘـــﺎﺝ ﻭﺗﻮﺯﻳﻊ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ‪ .‬ﺇﻥ ﻣـــﻦ ﺑﻴﻦ ﺍﻟﺨﻮﺍﺹ‬

‫ﻭﺍﻟﺘﻲ ﻳﻨﺘﺞ ﻋﻨﻬﺎ ﺷﻌﻮﺭ ﺑﺎﻟﻜﺮﺏ‪ .‬ﻭ ُﻳﻤﻜﻦ ﺍﻟﻘﻮﻝ ﺃﻥ‬

‫ﺍﻟﺘـــﻲ ﻳﺘﺴـــﻢ ﺑﻬﺎ ﺍﻟﻤﻠﺠـــﺄ ﺍﻟﻔ ّﻌﺎﻝ ﻫـــﻮ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ‬

‫ﺍﻟﺨﻄﻮﺍﺕ ﺍﻟﻬﺎﺩﻓﺔ ﺍﻟﻰ ﺗﻮﻓﻴﺮ ﺍﻟﺪﻋﻢ ﻭﺍﻟﻌﻮﻥ ﺑﺠﺪﻳﺔ؟‬

‫ﺍﻟﻴﻬﺎ‪ ،‬ﺇﻻ ﺃﻥ ﺍﻟﻬﺪﻑ ﺍﻹﺟﻤﺎﻟﻲ ﻣﻦ ﺇﻧﺸﺎﺀﻩ ﻳﻨﺒﻐﻲ ﺃﻥ‬

‫ﻭﻫـــﻞ ﻳﻤﻜﻦ ﺇﻋﺘﺒـــﺎﺭ ﺍﻟﻤﺴـــﺎﻋﺪﺍﺕ ﺍﻟﻤﺘﺎﺣﺔ ﺃﻓﻀﻞ‬

‫ﻳﻜﻮﻥ ﻗﺎﺋﻤﴼ ﻋﻠﻰ ﻣﺴﺎﻋﺪﺓ ﺍﻟﻼﺟﺊ ﻓﻲ ﺇﻳﺠﺎﺩ ﻣﻜﺎﻥ‬

‫ﻟﻜﻞ ﺷـــﻜﻞ ﻣﻦ ﺃﺷـــﻜﺎﻝ ﺍﻟﻠﺠﻮﺀ ﺛﻤﻦ؛ ﻓﻬﻞ ﺗﺆﺧﺬ‬

‫ﺍﻟﻤﺤﺘﺎﺟﻴﻦ ﻟﻠﺮﻋﺎﻳﺔ ﻭﺍﻟﻤﺴـــﺎﻋﺪﺓ ﻃﺎﻟﻤﺎ ﻫﻢ ﺑﺤﺎﺟﺔ‬

‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ‬

‫ﻣﻤﺎ ﻧﺤﺘﺎﺝ ﺍﻟﻴﻪ‪.‬‬ ‫ﺛﻤـــﺔ ﻓﺮﺻـــﺔ ﺫﻫﺒﻴـــﺔ ﺍﻵﻥ ﻟﺘﺮﻛﻴـــﺰ ﺍﻟﺠﻬـــﻮﺩ ﻋﻠﻰ‬

‫ﻭﺍﻟﺨﺪﻣﺎﺕ‪ ،‬ﻳﺠﺐ ﺃﻥ ﺗﻜﻮﻥ ﻣﺘﻨﺎﻏﻤﺔ‪.‬‬

‫‪ME Printer July‬‬ ‫‪2009‬‬ ‫‪June‬‬ ‫‪2009‬‬

‫ﺑﺘﻘﺪﻳﻢ ﺣﻮﺍﻓﺰ ﻧﻘﺪﻳﺔ ﻟﻸﺷـــﺨﺎﺹ ﺍﻟﺬﻳﻦ ﻳﻘﺎﻳﻀﻮﻥ‬

‫ﺑﺮﺃﻳـــﻲ ﻳﻨﺒﻐـــﻲ ﺗﺮﻛﻴـــﺰ ﻣﺼﺎﺩﺭﻧـــﺎ ﻋﻠـــﻰ ﺍﻷﺳـــﺒﺎﺏ‬

‫ﺭﻭﺩ ﻫﺎﻳﺰ‬

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‫ﻣﺸﻜﻠﺔﻭﺣﻞ‬

‫ﻣﺸﻜﻠـﺔ ﺗﻄﺎﻳـﺮ ﺍﻟﺤﺒـﺮ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﻻ ﺷـــﻚ ﺃﻥ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ ﺗﻌﺘﺒﺮ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻄﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻤﺤﺘﻮﻳﺔ ﻋﻠﻰ ﻣﺘﻐﻴﺮﺍﺕ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﻠﻬﺎ ﺣﺼﺔ ﺍﻷﺳـــﺪ ﻣﻦ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ .‬ﻭﻓﻲ ﺳﻠﺴﻠﺔ ﻣﻦ‬ ‫ﺍﻟﻤﻘﺎﻻﺕ ﺍﻟﻤﺘﺘﺎﻟﻴﺔ ﺗﻨﺎﻭﻟﻨﺎ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﻫﺬﻩ ﺍﻟﻤﺸﺎﻛﻞ ﻣﻊ ﺗﻮﺿﻴﺢ ﺃﻫﻢ ﺃﺳﺒﺎﺑﻬﺎ ﻭﻃﺮﻕ ﻋﻼﺟﻬﺎ‪.‬‬ ‫ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﺇﺗﺮﺃﻳﻨﺎ ﺃﻥ ﻧﺘﻌﺮﺽ ﻭﺑﺎﺧﺘﺼﺎﺭ ﻟﻤﺸﻜﻠﺔ ﺗﻄﺎﻳﺮ ﺍﻟﺤﺒﺮ ﺩﺍﺧﻞ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴﺖ‪.‬‬

‫ﺗﻌﺮﻳﻒ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬ ‫ﻣﻊ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﺴـــﺮﻋﺎﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﻌﺎﻟﻴﺔ‪ ،‬ﺗﺘﻜﻮﻥ ﺧﻴﻮﻃﴼ ﺭﻓﻴﻌﺔ ﻣﻦ ﺍﻷﺣﺒﺎﺭ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻋﻨﺪ ﺇﻧﺸـــﻄﺎﺭ ﻭﺇﻧﻔﺼﺎﻝ ﺍﻷﺣﺒﺎﺭ ﺃﺛﻨﺎﺀ ﺇﻧﺘﻘﺎﻟﻬﺎ ﻣﻦ ﺇﺳـــﻄﻮﺍﻧﺔ ﺍﻟﻰ ﺃﺧﺮﻯ‪،‬‬ ‫ﻭﺍﻟﺘﻲ ﺗﻨﻜﺴﺮ ﺍﻟﻰ ﻧﻘﻴﻄﺎﺕ ﻭﺗﺘﻄﺎﻳﺮ ﺣﻮﻝ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻋﻠﻰ ﻫﻴﺌﺔ ﺭﺫﺍﺫ ﻣﻦ ﺍﻟﺤﺒﺮ ﻭﺍﻟﺬﻱ ﻳﺘﺴﺒﺐ ﻓﻲ ﺇﺗﺴﺎﺥ ﻭﺗﻠﻮﻳﻦ ﺍﻟﺤﻮﺍﺋﻂ ﻭﺍﻟﺠﺴﻢ ﺍﻟﺨﺎﺭﺟﻲ ﻟﻠﻤﺎﻛﻴﻨﺔ ﻭﺃﻱ ﺷﻲﺀ‬ ‫ﻳﺘﻮﺍﺟﺪ ﺣﻮﻟﻬﺎ‪ .‬ﻭﻟﺬﻟﻚ ﻧﺮﻯ ﻓﻲ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﻲ ﻳﺤﺪﺙ ﻓﻴﻬﺎ ﻣﺜﻞ ﻫﺬﻩ ﺍﻟﻤﺸﺎﻛﻞ ﺃﻧﻬﺎ ﺗﻘﻮﻡ ﺑﺎﺳﺘﺨﺪﺍﻡ ﺃﻓﺮﺥ ﻣﻦ ﺍﻟﻜﺮﺗﻮﻥ ﺣﻮﻝ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻟﻤﻨﻊ ﻣﺜﻞ ﻫﺬﺍ‬ ‫ﺍﻟﺘﻄﺎﻳﺮ ﻣﻦ ﺍﻟﺘﺴﺒﺐ ﻓﻲ ﺇﺗﺴﺎﺥ ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﻤﺤﻴﻄﺔ ﺑﺎﻟﻤﺎﻛﻴﻨﺔ‪.‬‬ ‫ﻭﻳﻤﻜﻦ ﺭﺅﻳﺔ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ ﻣﻊ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻋﺎﻟﻴﺔ ﺍﻟﺴﺮﻋﺔ ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻟﺒﻮﺑﻴﻦ )ﺍﻟﺸﺮﻳﻂ( ﺍﻟﻮﺭﻗﻲ ﻭﻣﻊ ﺇﺳﺘﺨﺪﺍﻡ ﺍﻷﺣﺒﺎﺭ ﺭﺧﻴﺼﺔ ﺍﻟﺜﻤﻦ‪.‬‬

‫ﺃﻫﻢ ﺍﻷﺳﺒﺎﺏ ﺍﻟﺘﻲ ﺗﺆﺩﻱ ﺍﻟﻲ ﻇﻬﻮﺭ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬ ‫‪.١‬‬

‫ﺇﺳـــﺘﺨﺪﺍﻡ ﻛﻤﻴﺎﺕ ﺯﺍﺋـــﺪﺓ ﻋﻦ ﺍﻟﺤﺪ ﻣﻦ ﺍﻷﺣﺒـــﺎﺭ‪ ،‬ﺍﻟﺘﻲ ﺗﺆﺩﻱ ﺍﻟﻰ‬

‫ﺃﻫﻢ ﻃﺮﻕ ﺍﻟﻌﻼﺝ‪:‬‬ ‫‪.١‬‬

‫ﺗﺮﺍﻛﻢ ﺃﻓﻼﻡ ﺳﻤﻴﻜﺔ ﻣﻦ ﺍﻷﺣﺒﺎﺭ ﻋﻠﻰ ﺃﺟﺴﺎﻡ ﺍﻻﺳﻄﻮﺍﻧﺎﺕ‪.‬‬ ‫‪.٢‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﺃﺣﺒﺎﺭ ﺫﺍﺕ ﻃﻮﻝ ﺃﻛﺜﺮ ﻣﻦ ﺍﻟﻼﺯﻡ‪.‬‬

‫‪.٣‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﺃﺣﺒﺎﺭ ﻋﺎﻟﻴﺔ ﺍﻟﺘﻠﺰﺝ‪ ،‬ﻭﺍﻟﺘﻠﺰﺝ ﻫﻰ ﺍﻟﻘﻮﺓ ﺍﻟﻼﺯﻣﺔ ﻹﻧﺸﻄﺎﺭ‬ ‫ﻓﻴﻠﻢ ﺍﻟﺤﺒﺮ ﻭﺇﻧﻔﺼﺎﻟﻪ ﺃﺛﻨﺎﺀ ﺗﻨﻘﻠﻪ ﻣﻦ ﺇﺳﻄﻮﺍﻧﺔ ﺍﻟﻰ ﺃﺧﺮﻯ‪.‬‬

‫‪.٤‬‬

‫ﺍﻟﺤﺮﻛﺔ ﺍﻟﺠﺎﻧﺒﻴﺔ ﻹﺳﻄﻮﺍﻧﺎﺕ ﺍﻟﺼﺤﻦ ﻏﻴﺮ ﻛﺎﻓﻴﺔ‪.‬‬

‫‪.٥‬‬

‫ﺗﻮﺍﺟـــﺪ ﻓﻴﻠـــﻢ ﺳـــﻤﻴﻚ ﻣـــﻦ ﺍﻷﺣﺒـــﺎﺭ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻋﻠﻰ ﺃﺟﺴـــﺎﻡ‬ ‫ﺇﺳﻄﻮﺍﻧﺎﺕ ﻣﺴﺘﻮﺩﻋﺎﺕ ﺍﻷﺣﺒﺎﺭ‪.‬‬

‫ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻜﻤﻴـــﺎﺕ ﺍﻟﻤﻄﻠﻮﺑـــﺔ ﻓﻘـــﻂ ﻣﻦ ﺍﻷﺣﺒـــﺎﺭ‪ ،‬ﻭﺍﻟﺘﻲ ﻻ ﺗـــﺆﺩﻱ ﺍﻟﻰ‬ ‫ﺗﺮﺍﻛـــﻢ ﺃﻓﻼﻡ ﺳـــﻤﻴﻜﺔ ﻣﻦ ﺍﻷﺣﺒﺎﺭ ﻋﻠﻰ ﺃﺟﺴـــﺎﻡ ﺍﻻﺳـــﻄﻮﺍﻧﺎﺕ ﺍﻟﻤﺨﺘﻠﻔﺔ‬ ‫ﺍﻟﻤﻮﺟﻮﺩﺓ ﺩﺍﺧﻞ ﺃﻧﻈﻤﺔ ﺍﻟﺘﺤﺒﻴﺮ‪ .‬ﻭﺍﻷﺣﺒﺎﺭ ﺫﺍﺕ ﻗﻮﺓ ﺍﻟﺘﻠﻮﻳﻦ ﺍﻟﻌﺎﻟﻴﺔ ﺗﺴﺎﻋﺪ‬ ‫ﻋﻠﻰ ﺇﺳـــﺘﺨﺪﺍﻡ ﻛﻤﻴﺎﺕ ﻣﻨﺎﺳﺒﺔ ﻣﻨﻬﺎ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺩﺭﺟﺎﺕ ﺍﻟﻘﻮﺓ ﺍﻟﻠﻮﻧﻴﺔ‬ ‫ﺍﻟﻤﻄﻠﻮﺑﺔ ﺩﻭﻥ ﺍﻟﺤﺎﺟﺔ ﺍﻟﻰ ﺯﻳﺎﺩﺓ ﻛﻤﻴﺎﺗﻬﺎ‪.‬‬

‫‪.٢‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﺃﺣﺒﺎﺭ ﺫﺍﺕ ﻃﻮﻝ ﻣﻨﺎﺳﺐ‪ ،‬ﻭﻫﺬﻩ ﺍﻟﺨﺎﺻﻴﺔ ﺗﻜﻮﻥ ﻣﺘﻮﻓﺮﺓ ﻓﻲ ﻣﻌﻈﻢ‬ ‫ﺍﻷﺣﺒﺎﺭ ﻋﺎﻟﻴﺔ ﺍﻟﻤﺴﺘﻮﻯ ﻭﻳﺘﻢ ﺍﻟﺘﺤﻜﻢ ﻓﻴﻬﺎ ﻣﻦ ﺧﻼﻝ ﺍﻟﻤﺼﻨﻊ ﻧﻔﺴﻪ‪.‬‬

‫‪.٣‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﺃﺣﺒﺎﺭ ﺻﺤﻴﺤﺔ ﺍﻟﺘﻠﺰﺝ ﺣﺘﻰ ﻻ ﺗﺤﺪﺙ ﻣﻘﺎﻭﻣﺔ ﻋﻨﺪ ﺇﻧﺸﻄﺎﺭ ﻓﻴﻠﻢ‬ ‫ﺍﻟﺤﺒﺮ ﻭﺇﻧﻔﺼﺎﻟﻪ ﺃﺛﻨﺎﺀ ﺗﻨﻘﻠﻪ ﻣﻦ ﺇﺳﻄﻮﺍﻧﺔ ﺍﻟﻰ ﺃﺧﺮﻯ‪.‬‬

‫‪.٤‬‬

‫ﺿﺒﻂ ﻭﺯﻳﺎﺩﺓ ﺍﻟﺤﺮﻛﺔ ﺍﻟﺠﺎﻧﺒﻴﺔ ﻹﺳﻄﻮﺍﻧﺎﺕ ﺍﻟﺼﺤﻦ ﻟﺘﻜﻮﻥ ﻛﺎﻓﻴﺔ ﻭﻣﻨﺎﺳﺒﺔ‬ ‫ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻌﻤﻠﻴﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻲ ﺑﺼﺪﺩﻫﺎ‪.‬‬

‫‪.٥‬‬

‫ﺗﻮﺍﺟـــﺪ ﻓﻴﻠﻢ ﻣﻨﺘﻈـــﻢ ﻏﻴﺮ ﺯﺍﺋﺪ ﻋـــﻦ ﺍﻟﺤﺪ ﻣﻦ ﺍﻷﺣﺒﺎﺭ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻋﻠﻰ‬ ‫ﺃﺟﺴـــﺎﻡ ﺇﺳـــﻄﻮﺍﻧﺎﺕ ﻣﺴـــﺘﻮﺩﻋﺎﺕ ﺍﻷﺣﺒـــﺎﺭ‪ ،‬ﻋـــﻦ ﻃﺮﻳﻖ ﺿﺒـــﻂ ﺍﻟﻔﺘﺤﺎﺕ‬ ‫ﻭﺍﻟﻤﺴﺎﺣﺎﺕ ﻣﺎ ﺑﻴﻦ ﺍﻷﺳﻠﺤﺔ ﻭﺍﻹﺳﻄﻮﺍﻧﺔ‪.‬‬

‫ﻻ ﺷﻚ ﺃﻧﻪ ﻭﻣﻊ ﺍﻹﺳﺘﺨﺪﺍﻡ ﺍﻷﻣﺜﻞ ﻟﺠﻤﻴﻊ ﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﺿﺒﻂ ﻣﺮﺍﺣﻞ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﻤﺨﺘﻠﻔﺔ‪ ،‬ﻭﺿﺒﻂ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺿﺒﻂ ﻧﻈﺎﻡ‬ ‫ﺍﻟﺘﺤﺒﻴـــﺮ ﻭﻛﻤﻴﺎﺕ ﺍﻟﺤﺒﺮ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓﻴﻪ‪ ،‬ﺳـــﻨﺘﻤﻜﻦ ﻣﻦ ﺍﻟﺘﻐﻠﺐ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﻤﺸـــﻜﻠﺔ ﻭﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﻤﺤﻴﻄـــﺔ ﻟﻠﻤﺎﻛﻴﻨﺔ ﻭﻣﻦ ﻓﻴﻬﺎ ﺩﻭﻥ‬

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‫ﺇﺗﺴﺎﺥ ﺃﻭ ﺗﻠﻮﺙ‪.‬‬

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‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

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‫ﺗﻘﻨﻴﺎﺕ ﺣﺪﻳﺜﺔ‬

‫ﻣﺎﻛﻴﻨﺔ ﺭﻗﻤﻴﺔ ﺗﺠﻤﻊ ﺑﻴﻦ ﺗﻘﻨﻴﺘﻲ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺑﺎﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ ﻭﻣﺴﺤﻮﻕ ﺍﻟﺘﻮﻧﺮ‬ ‫ﺇﺳـــﺘﺨﺪﺍﻣﻪ ﻫﻮ ‪ ٢٠٠ x ٧,١٠٦‬ﺳـــﻢ ﻭﺑﺄﻭﺯﺍﻥ ﻭﺭﻗﻴﺔ‬

‫ﻟﻠﻤﺎﺀ‪ ،‬ﻣﻊ ﺗﺴـــﺠﻴﻞ ﻭﺗﺴﻜﻴﻦ ﻣﺘﻨﺎﻫﻲ ﺍﻟﺪﻗﺔ ﻟﻠﻨﻘﻂ‬

‫ﺗﺘـــﺮﺍﻭﺡ ﻣﻦ ‪ ١٦٠ - ٦٠‬ﻏﻢ‪/‬ﺳـــﻢ‪ ،٢‬ﻭﺑﻤﺪﻯ ﻣﺘﻨﻮﻉ‬

‫ﺍﻟﺤﺒﺮﻳـــﺔ‪ ،‬ﻭﺫﻟـــﻚ ﺣﺘﻰ ﻋﻠﻰ ﺃﻧـــﻮﺍﻉ ﺍﻟـــﻮﺭﻕ ﺍﻟﻌﺎﺩﻱ‬

‫ﻭﻋﺮﻳﺾ ﻣـــﻦ ﺍﻟﺨﺎﻣﺎﺕ‪ ،‬ﺑـــﺪﺀﴽ ﻣﻦ ﺍﻟـــﻮﺭﻕ ﺍﻟﻤﻐﻄﻰ‬

‫ﺍﻟﺮﺧﻴـــﺺ ﻭﺍﻟﻤﻌـــﺎﺩ ﺗﺪﻭﻳـــﺮﻩ‪ ،‬ﻭﺑﺪﺭﺟـــﺎﺕ ﻋﺎﻟﻴﺔ ﻣﻦ‬

‫ﻭﻏﻴﺮ ﺍﻟﻤﻐﻄﻰ ﻭﺍﻟﻤﻌﺎﺩ ﺗﺪﻭﻳﺮﻩ ﻭﺇﻧﺘﻬﺎﺀﴽ ﺑﺎﻟﺒﻮﻟﻲ ﺇﺳﺘﺮ‬

‫ﺍﻹﻟﺘﺼﺎﻕ ﻋﻠﻴﻬﺎ‪.‬‬

‫ﻭﺍﻟﺘﺎﻳﻔـــﻚ ﻭﺍﻟﻜﻠﻚ ﻭﺍﻟﺸـــﻔﺎﻓﻴﺎﺕ‪ .‬ﻛﻤﺎ ﻳﻤﻜﻦ ﺗﻐﺬﻳﺔ‬

‫ﻭﺗﺴﻤﻰ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ ﺑﺈﺳﻢ ”‪ “SISO‬ﻭﻫﻲ ﺇﺧﺘﺼﺎﺭ‬

‫ﻫﺬﻩ ﺍﻟﻄﺎﺑﻌﺔ ﺑﻌﺪﺩ ﻳﺼﻞ ﺍﻟﻰ ﺳـــﺘﺔ ﺭﻭﻻﺕ ﻛﻞ ﻣﻨﻬﺎ‬

‫ﻟـ ”‪ ،“Solid In Solid Out‬ﺃﻱ ﺃﻥ ﺍﻟﻤﺴﺤﻮﻕ ﻳﺒﺪﺃ‬

‫ﺑﻌﺮﺽ ‪ ٤٢‬ﺑﻮﺻﺔ )‪ ١٠٦,٧‬ﺳﻢ(‪ ،‬ﻭﺑﻄﻮﻝ ‪ ٢٠٠‬ﻣﺘﺮ‪.‬‬

‫ﻭﻳﺘـــﻢ ﺗﻐﺬﻳﺘﻪ ﺍﻟﻰ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻓﻲ ﺣﺎﻟﺔ ﺻﻠﺒﺔ‪ ،‬ﻭﻳﺨﺮﺝ‬

‫ﻭ ُﻳﻌـــﺮﻑ ﺍﻟﺤﺒـــﺮ ﺍﻟﻤﺴـــﺘﺨﺪﻡ ﻟﻸﻟـــﻮﺍﻥ ﺍﻷﺭﺑﻌـــﺔ ﺑــــ‬

‫ﻓﻲ ﺍﻟﻨﻬﺎﻳﺔ ﺃﻳﻀﴼ ﻋﻠﻰ ﺍﻟﻤﻄﺒﻮﻉ ﻓﻲ ﺣﺎﻟﺔ ﺻﻠﺒﺔ‪.‬‬

‫”ﻣﺴـــﺤﻮﻕ ﺍﻟﺘﻮﻧـــﺮ ﺑﻴﺮﻟـــﺰ“‪ ،‬ﻭﻳﺄﺗـــﻲ ﻣﻌﺒﺄ ﻓـــﻲ ﺃﺭﺑﻌﺔ‬ ‫ﻋﺒـــﻮﺍﺕ‪ ،‬ﻭﺍﺣﺪﺓ ﻟﻜﻞ ﻟـــﻮﻥ ﻣﻦ ﺍﻷﻟﻮﺍﻥ ﺍﻷﺳﺎﺳـــﻴﺔ‬

‫ﺃﻧﺘﺠﺖ ﺷﺮﻛﺔ ﺃﻭﺳﻲ ﺍﻟﻬﻮﻟﻨﺪﻳﺔ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺭﻗﻤﻴﺔ‬ ‫ﺣﺪﻳﺜـــﺔ ﺗﺠﻤﻊ ﺑﻴﻦ ﺗﻘﻨﻴﺘﻲ ﻃﺒﺎﻋـــﺔ ﺍﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ‬ ‫ﻭﻣﺴـــﺤﻮﻕ ﺍﻟﺘﻮﻧـــﺮ‪ ،‬ﺑﺴـــﺮﻋﺎﺕ ﺗﺼﻞ ﺍﻟـــﻰ ‪ ٣١‬ﺛﺎﻧﻴﺔ‬ ‫ﻟﻠﻮﺭﻗﺔ ﺍﻟﻮﺍﺣﺪﺓ ﺑﻠﻮﻥ ﻭﺍﺣﺪ ﻭﺑﻤﻘﺎﺱ ﺍﻹﻱ ﺯﻳﺮﻭ‪ ،‬ﻭ‪٣٤‬‬ ‫ﺛﺎﻧﻴﺔ ﻟﻠﻮﺭﻗﺔ ﻧﻔﺴﻬﺎ ﺑﺎﻷﻟﻮﺍﻥ‪ ،‬ﻭﺑﺪﻗﺔ ﺗﺴﺠﻴﻞ ﻃﺒﺎﻋﻲ‬ ‫ﺗﺒﻠﻎ ‪ ١٢٠٠‬ﻧﻘﻄﺔ ﻓﻲ ﺍﻟﺒﻮﺻﺔ ﺍﻟﻮﺍﺣﺪﺓ‪.‬‬ ‫ﻭﻳﻌـــﺪ ﺃﻗﺼﻰ ﻣﻘـــﺎﺱ ﻟﻠﻮﺭﻕ ﺍﻟـــﺬﻱ ﻳﻤﻜﻦ ﻟﻠﻤﺎﻛﻴﻨﺔ‬

‫ﻛﻤـــﺎ ﻭﺗﺘﻤﻴﺰ ﻫـــﺬﻩ ﺍﻟﻨﻮﻋﻴﺔ ﻣﻦ ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺑﺄﻧﻬﺎ‬ ‫ﺗﺠـــﻒ ﺧـــﻼﻝ ﺛـــﻮﺍﻥ ﻣﻌـــﺪﻭﺩﺍﺕ ﻭﺗﻜـــﻮﻥ ﺟﺎﻫـــﺰﺓ‬

‫ﺍﻷﺭﺑﻌـــﺔ )ﺍﻟﺴـــﻴﺎﻥ ﻭﺍﻟﻤﺎﺟﻨﺘـــﺎ ﻭﺍﻷﺻﻔﺮ ﻭﺍﻷﺳـــﻮﺩ(‪،‬‬

‫ﻟﻺﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻼﺣـــﻖ ﻹﺟﺮﺍﺀ ﻋﻤﻠﻴﺎﺕ ﺍﻟﺘﺸـــﻄﻴﺐ‬

‫ﻭﺗﺤﻤـــﻞ ﻛﻞ ﻣﻨﻬـــﺎ ‪ ٥٠٠‬ﻏﺮﺍﻣﴼ ﻣﻦ ﺍﻟﻜـــﻮﺭ ﺍﻟﺼﻠﺒﺔ‬

‫ﺍﻟﻄﺒﺎﻋﻲ ﺃﻭ ﺍﻟﺘﺴـــﻠﻴﻢ ﺍﻟﻨﻬﺎﺋﻲ ﻣﺒﺎﺷـــﺮﺓ ﺩﻭﻥ ﺇﻧﺘﻈﺎﺭ‬

‫ﺍﻟﺼﻐﻴـــﺮﺓ )ﻣﺜـــﻞ ﺍﻟﺒﻠﻲ( ﻣـــﻦ ﺍﻟﻤﺴـــﺤﻮﻕ ﺍﻟﺼﻠﺐ‪،‬‬

‫ﺃﻭ ﺗﻌﻄﻴـــﻞ‪ ،‬ﻭﻳﻤﻜـــﻦ ﺇﺳـــﺘﺨﺪﺍﻡ ﻫـــﺬﻩ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ‬

‫ﻭﺍﻟﺬﻱ ﻳﺘﺤﻮﻝ ﻣﻦ ﺍﻟﻬﻴﺌﺔ ﺍﻟﺼﻠﺒﺔ ﺍﻟﻰ ﻫﻴﺌﺔ ﺍﻟﺠﻴﻞ‪،‬‬

‫ﻛﻤﻠﺼﻘـــﺎﺕ ﺧﺎﺭﺟﻴﺔ )ﺃﻭﺕ ﺩﻭﺭ(‪ .‬ﻛﻤﺎ ﻳﺘﻤﻴﺰ ﺍﻟﻨﻈﺎﻡ‬

‫ﺛـــﻢ ﻳﺘـــﻢ ﻧﻔﺜـــﻪ ﻭﺿﺨـــﻪ ﻋﻠـــﻰ ﺍﻟـــﻮﺭﻕ ﺃﻭ ﺍﻟﺨﺎﻣﺎﺕ‬

‫ﺑﻤﻼﺋﻤﺘﻪ ﻣﻊ ﺍﻟﺒﻴﺌﺔ ﺣﻴﺚ ﻻ ﻳﺘﻨﺞ ﺃﻳﺔ ﺭﻭﺍﺳـــﺐ ﻣﻦ‬

‫ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻋـــﻦ ﻃﺮﻳﻖ ﺛﻤﺎﻧﻴـــﺔ ﺭﺅﻭﺱ ﻃﺒﺎﻋﻴﺔ‪،‬‬

‫ﺍﻟﺤﺒﺮ ﺃﻭ ﻣﻦ ﻣﺴـــﺎﺣﻴﻖ ﺍﻟﺘﻮﻧﺮ‪ ،‬ﻭﻻ ﻳﻌﻄﻲ ﺃﻳﺔ ﺭﻭﺍﺋﺢ‬

‫ﺭﺃﺳـــﻴﻦ ﻟـــﻜﻞ ﻟـــﻮﻥ ﻳﺘﺤـــﺮﻛﺎﻥ ﺑﻌـــﺮﺽ ﺍﻟﺨﺎﻣـــﺔ‬

‫ﺃﻭ ﺇﻧﺒﻌﺎﺛﺎﺕ ﺃﻭﺯﻭﻧﻴﺔ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺑﺴـــﺮﻋﺎﺕ ﻋﺎﻟﻴﺔ‪ ،‬ﺣﻴﺚ ﻳﺘﺒﻠﻮﺭ ﻭﻳﺘﺼﻠﺐ‬

‫ﺗﺠﺪﺭ ﺍﻹﺷـــﺎﺭﺓ ﺍﻟﻰ ﺃﻥ ﻫـــﺬﻩ ﺍﻟﻄﺎﺑﻌﺔ ﺣﺼﻠﺖ ﻋﻠﻰ‬

‫ﺍﻟﻤﺴـــﺤﻮﻕ ﻓﻮﺭ ﺗﻤﺎﺳـــﻪ ﻣﻊ ﺳـــﻄﺢ ﺍﻟـــﻮﺭﻕ ﻣﻨﺘﺠﺔ‬

‫ﺍﻟﻌﺪﻳـــﺪ ﻣـــﻦ ﺍﻟﺠﻮﺍﺋـــﺰ ﺑﻔﻀـــﻞ ﺗﻘﻨﻴﺘﻬـــﺎ ﺍﻟﻤﺒﺘﻜـــﺮﺓ‬

‫ﻣﻄﺒﻮﻋـــﺎﺕ ﻋﺎﻟﻴـــﺔ ﺍﻟﺠﻮﺩﺓ ﺣﺎﺩﺓ ﺍﻟﺤـــﻮﺍﻑ ﻭﻣﻘﺎﻭﻣﺔ‬

‫ﻭﺍﻟﺤﺪﻳﺜﺔ‪.‬‬

‫‪www.meprinter.com‬‬

‫‪ME Printer July 2009‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬ ‫ﺍﻟﺘﺸﻐﻴﻞ ﻟﺘﻔﺎﺩﻱ ﺃﻳﺔ ﻣﻔﺎﺟﺂﺕ ﻗﺪ ﺗﺤﺪﺙ“‪.‬‬ ‫ﻳﺸـــﻴﺮ ﻣـــﺎﺯﻥ ﻭﻓﻴـــﻖ ﺍﻟﻄﻴﺒﻲ‪ ،‬ﻧﺎﺋـــﺐ ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﻌﺎﻡ‪،‬‬

‫ﻣﻌﻠﻮﻣﺎﺕ ﻋﻦ ﻣﺼﺪﺭ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‪ ،‬ﻭﺗﺎﺭﻳﺦ ﺍﻟﺼﻨﻊ‪،‬‬ ‫ﻭﻋﺪﺩ ﺍﻟﻄﺒﻌﺎﺕ ﺍﻟﺘﻲ ّ‬ ‫ﻭﺳﺠﻞ ﺍﻟﺼﻴﺎﻧﺔ‬ ‫ﻧﻔﺬﺕ ﻋﻠﻴﻬﺎ‪ّ ،‬‬

‫ﺭﺋﻴﺲ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭﺍﻟﺘﺴـــﻮﻳﻖ ﻓﻲ ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺸـــﺮﻕ‬

‫ﺍﻟﺪﻭﺭﻳﺔ ﻣﻦ ﺍﻟﻤﺼﻨّﻊ‪ ،‬ﻭﺗﻜﻠﻔﺔ ﺗﺠﺪﻳﺪ ﺍﻟﻤﺎﻛﻴﻨﺔ‪ ،‬ﻭﺇﻥ‬ ‫ﺍﺳﺘﻠﺰﻡ ﺍﻷﻣﺮ ﻣﻘﺎﺭﻧﺘﻬﺎ ﺑﺎﻟﻤﻌﺪﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻭﺍﻟﺘﺤ ّﻘﻖ‬

‫ﺑﻬﺎ ﻋﻨﺪ ﻗﻴﺎﻣﻪ ﺑﺸﺮﺍﺀ ﻣﻌﺪﺍﺕ ﻣﺴﺘﻌﻤﻠﺔ‪ ،‬ﻭﻣﻨﻬﺎ ﺟﻤﻊ‬

‫ﻣﻦ ﻣﺼﺪﺍﻗﻴﺔ ﺍﻟﺒﺎﺋﻊ ﺃﻭ ﺗﺎﺟﺮ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‪.‬‬

‫ﺍﻷﻭﺳـــﻂ‪ ،‬ﺍﻟﻰ ﻋﺪﺓ ﻧﻘﺎﻁ ﻳﻨﺒﻐﻲ ﻋﻠﻰ ﺍﻟﻌﻤﻴﻞ ﺍﻷﺧﺬ‬

‫ﺍﻟﺠﻮﺩﺓ ﻟﻢ ﺗﻌﺪ ﺍﻟﺸﻐﻞ ﺍﻟﺸﺎﻏﻞ‬ ‫ﺑﻌﺪ ﺍﻵﻥ‬

‫ﺍﻷﺭﺩﻥ‬

‫ﺍﻟﻤﻌﺪﺍﺕ‬ ‫ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﺗﻌﺪ‬ ‫ﺭﻫﺎﻧﴼ ﺁﻣﻨﴼ‬ ‫ﻓﺎﺳﺖ ﺑﺮﻧﺖ‪ ،‬ﺍﻷﺭﺩﻥ‬

‫ﺷﺮﻛﺔ ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ‬ ‫ﺗﻌﺪ ﺟﻔﻦ ﺟﺮﺍﻓﻴﻜﺲ ﻭﺍﺣﺪﺓ ﻣﻦ ﺃﺑﺮﺯ ﺷﺮﻛﺎﺕ ﺗﻮﺭﻳﺪ‬

‫ﺑﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻟﻄﺒﺎﻋﻲ‪ ،‬ﻭﺳـــﻴﺘﻴﺢ ﻟﻬﻢ ﻫﺬﺍ‬

‫ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟـــﻮﺭﻕ ﻭﺍﻟﻤﻮﺍﺩ ﺍﻹﺳـــﺘﻬﻼﻛﻴﺔ‬

‫ﺍﻷﻣـــﺮ ﺍﻟﺘﻨﺎﻓﺲ ﻣـــﻊ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘـــﻲ ﺗﻌﻤﻞ ﺑﻤﻌﺪﺍﺕ‬

‫ﻭﺍﻟﺒﺮﺍﻣـــﺞ‪ ،‬ﻭﻗﺪ ﻣﻀﻰ ﻋﻠﻰ ﻭﺟﻮﺩﻫـــﺎ ﻓﻲ ﺍﻹﻣﺎﺭﺍﺕ‬ ‫ﺃﻛﺜﺮ ﻣﻦ ‪ً ٣٠‬‬ ‫ﻋﺎﻣﴼ‪ .‬ﻭﺗﺒﻨﻲ ﺍﻟﺸﺮﻛﺔ ﺳﻤﻌﺔ ﻗﻮﻳﺔ ﻟﺪﻯ‬

‫ﺟﺪﻳـــﺪﺓ ﻛﻠﻴـــﴼ‪ّ .‬‬ ‫ﻳﻔﻀﻞ ﺍﻟﻌﻤـــﻼﺀ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻋﻤﻼﺋﻬﺎ ﻓﻲ ﺳﻮﻕ ﺗﺠﺎﺭﺓ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‪.‬‬

‫ﻛﻮﺣـــﺪﺍﺕ ﺍﻟﻄﻼﺀ ﻭﺍﻟﻘﺺ ﺑﺎﻟﻘﺎﻟﺐ ﻭﻣﺎ ﺷـــﺎﺑﻪ ﺫﻟﻚ‪،‬‬

‫ﻳﻘـــﻮﻝ ﺍﻟﻜﺴـــﻨﺪﺭ ﻧﺠﻢ‪ ،‬ﻣﺪﻳﺮ ﻗﺴـــﻢ ﺍﻟﻤﻌـــﺪﺍﺕ ﻓﻲ‬

‫ﻭﻗـــﺪ ﺑـــﺎﺕ ﺍﻟﻄﻠﺐ ﻋﻠـــﻰ ﺍﻟﺨﻴـــﺎﺭﺍﺕ ﺍﻟﻤﺪﻣﺠﺔ ﺃﻛﺜﺮ‬

‫ﺟﻔـــﻦ ﺟﺮﺍﻓﻴﻜـــﺲ‪” :‬ﻟﻄﺎﻟﻤﺎ ﻫﻨﺎﻙ ﻃﻠﺐ ﻣﺴـــﺘﻘﺮ‬

‫ﺷﻴﻮﻋﴼ ﻣﻦ ﺫﻱ ﻗﺒﻞ“‪.‬‬

‫ﻋﻠﻰ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻓﻲ ﺍﻹﻣﺎﺭﺍﺕ‪ ،‬ﻳﻀﺎﻑ‬ ‫ﺍﻟﻜﺴﻨﺪﺭ ﻧﺠﻢ‬ ‫ﻣﺪﻳـــﺮ ﻗﺴـــﻢ ﺍﻟﻤﻌـــﺪﺍﺕ ﻓـــﻲ ﺟﻔﻦ‬ ‫ﺟﺮﺍﻓﻴﻜﺲ‬

‫ﺑﺄﺭﺑﻌﺔ ﻟﻮﻥ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﻜﻮﻥ ﻣﺪﻋﻤﺔ ﺑﺨﻴﺎﺭﺍﺕ ﻣﺪﻣﺠﺔ‬

‫ﺍﻟﻰ ﺫﻟـــﻚ ﺃﻥ ﻗـــﺮﺍﺭ ﺍﻟﻄ ّﺒﺎﻋﻴﻦ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ‬

‫ﻣﺴـــﺘﻌﻤﻠﺔ ﻋﻮﺿﴼ ﻋـــﻦ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻧﺘﻴﺠﺔ‬

‫ﻭﻳﺨﺘـــﻢ ﻧﺠﻢ ﺣﺪﻳﺜﻪ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻧﺘﺄﻛﺪ ﻣﻦ ﺃﻥ ﺍﻟﻤﺎﻛﻴﻨﺔ‬ ‫ﺗﻌﻤـــﻞ ﺑﺼـــﻮﺭﺓ ﺟﻴـــﺪﺓ ﻓـــﻮﺭ ﺍﻹﻧﺘﻬـــﺎﺀ ﻣـــﻦ ﻋﻤﻠﻴﺔ‬ ‫ﻧﻘﺪﻡ ﺑﻌﺪﻫﺎ ﺿﻤﺎﻥ ﻟﻤﺪﺓ ﺳﺘﺔ ﺃﺷﻬﺮ ﻋﻠﻰ‬ ‫ﺍﻟﺘﺮﻛﻴﺐ‪ّ ،‬‬

‫ﺍﻟﺮﻛﻮﺩ ﺍﻹﻗﺘﺼﺎﺩﻱ ﻗﺪ ﺃﺳـــﻬﻢ ﻓـــﻲ ﺯﻳﺎﺩﺓ ﺍﻟﻤﺒﻴﻌﺎﺕ‬

‫ﺍﻟﻌﻤﺎﻟﺔ ﻓﻘﻂ‪ ،‬ﻭﻳﻨﺒﻐﻲ ﻋﻠﻰ ﺍﻟﻌﻤﻴﻞ ﺗﻮﻓﻴﺮ ﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ‬

‫ﻭﺗﺤﻘﻴﻖ ﻧﻤﻮ ﻓﻲ ﻫﺬﺍ ﺍﻟﻘﻄﺎﻉ“‪.‬‬

‫ﻓﻲ ﺣﺎﻝ ﺗﻄﻠﺒﺖ ﻋﻤﻠﻴﺔ ﺍﻟﺼﻴﺎﻧﺔ ﺫﻟﻚ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ‬

‫ﻭﺑﺎﻟﺤﺪﻳﺚ ﻋﻦ ﺍﻟﺘﻮﺟﻬﺎﺕ ﺍﻟﺤﺎﻟﻴﺔ ﻓﻲ ﺳﻮﻕ ﺗﺠﺎﺭﺓ‬

‫ﺫﻟـــﻚ‪ ،‬ﻭﻣﻦ ﺧـــﻼﻝ ﺧﺒﺮﺗﻨﺎ ﻓﻲ ﺍﻟﺘﻌﺎﻣـــﻞ ﻣﻊ ﺍﻟﻌﺪﻳﺪ‬

‫ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ‪ ،‬ﻳﻘـــﻮﻝ ﻧﺠﻢ‪” :‬ﺗﺒـــﺪﺃ ﻏﺎﻟﺒﻴﺔ‬

‫ﻣـــﻦ ﺍﻟﻌﻤـــﻼﺀ‪ ،‬ﻟـــﻢ ﻳﻜﻦ ﻫﻨـــﺎﻙ ﺣﺎﺟﺔ ﻹﺳـــﺘﺒﺪﺍﻝ‬

‫ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﺠﺪﻳـــﺪﺓ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻣﻌﺪﺍﺕ ﻣﺴـــﺘﻌﻤﻠﺔ‪،‬‬

‫ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ ﺧﻼﻝ ﺍﻟﺴـــﺘﺔ ﺃﺷـــﻬﺮ ﺍﻷﻭﻟﻰ‬

‫ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺃﻧﻬﺎ ﻻ ﺗﻌﺪ ﻣﻮ ّﺭﺩﴽ ﻟﻠﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‪،‬‬

‫ﻭﺣﺘـــﻰ ﺍﻟﻌﻤـــﻼﺀ ﺍﻟﺬﻳـــﻦ ﻳﻮﻟـــﻮﻥ ﺍﻟﺠـــﻮﺩﺓ ﺇﻫﺘﻤﺎﻣـــﴼ‬

‫ﻣﻦ ﻋﻤﺮ ﺗﻨﺼﻴﺐ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ“‪.‬‬

‫‪ ،١٩٩٥‬ﻭﻣﻘﺮﻫـــﺎ ﺍﻷﺭﺩﻥ‪ ،‬ﺧﻴـــﺮ ﺩﻟﻴﻞ ﻋﻠﻰ ﺍﻟﻤﻄﺎﺑﻊ‬

‫ﺧﺎﺻﴼ ﺑﺎﺗﻮﺍ ﻳﺴـــﺘﺜﻤﺮﻭﻥ ﺑﻤﻌﺪﺍﺕ ﻣﺴـــﺘﻌﻤﻠﺔ ﻭﻏﺎﻟﺒﴼ‬

‫ﺷﺮﻛﺔ ﻋﺎﺩﻝ ﺍﻟﻌﺎﻳﺪﻱ ﻟﻠﺘﺠﺎﺭﺓ‬ ‫ﺗﻌﺪ ﺷـــﺮﻛﺔ ﻋـــﺎﺩﻝ ﺍﻟﻌﺎﻳﺪﻱ ﻟﻠﺘﺠﺎﺭﺓ ﺍﻟﺘﻲ ﺗﺄﺳﺴـــﺖ‬ ‫ﻋﺎﻡ ‪ ٢٠٠٤‬ﻓﻲ ﺍﻟﺸﺎﺭﻗﺔ‪ ،‬ﺇﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ‬

‫ﻻ ﺷـــﻚ ﻓﻴـــﻪ ﺃﻥ ﺍﻟﺠـــﻮﺩﺓ ﺍﻟﺘـــﻲ ﺗﺘﻴﺤﻬـــﺎ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﺗﻮﺭﻳﺪ ﻣﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻭﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻓﻲ‬

‫ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﻟﻦ ﺗﻀﺎﻫﻲ ﺗﻠﻚ ﺍﻟﺘﻲ ﺗﺘﻴﺤﻬﺎ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﻋﻤﻮﻡ ﻣﻨﻄﻘﺔ ﺩﻭﻝ ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ‪.‬‬

‫ﺍﻟﺠﺪﻳـــﺪﺓ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺫﻟـــﻚ‪ ،‬ﺇﺫﺍ ﻛﺎﻧﺖ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‬

‫ﻭﻳﻨ ّﻮﻩ ﻋﺎﺩﻝ ﺍﻟﻌﺎﻳﺪﻱ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ﻟﻠﺸﺮﻛﺔ‪ ،‬ﺑﺄﻥ‬

‫ﺗﻌﻤـــﻞ ﺑﺤﺎﻟﺔ ﺟﻴﺪﺓ ﻭﻟﺪﻳﻬﺎ ﺳـــﺠﻞ ُﻣـــﺮﺽ ّ‬ ‫ﻳﻮﺿﺢ‬

‫ﺇﻳﺠﺎﺑﻴﴼ‪ ،‬ﻻﺳـــﻴﻤﺎ ﻋﻠﻰ ﺟﻤﻴﻊ ﺍﻷﻧـــﻮﺍﻉ ﺍﻟﺘﻲ ﺗﻮﻓﺮﻫﺎ‬

‫ﺍﻹﻋﺘﻤﺎﺩ ﻋﻠﻰ ﺃﻥ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺳـــﺘﻌﻤﻞ ﺑﺸﻜﻞ‬

‫ﺷـــﺮﻛﺘﻪ‪ .‬ﻳﻘﻮﻝ ﺍﻟﻌﺎﻳﺪﻱ‪” :‬ﻓﻲ ﻇـــﻞ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ‬

‫ﺟﻴﺪ ﻟﺴﻨﻮﺍﺕ ﻋﺪﺓ“‪.‬‬

‫‪ME Printer July 2009‬‬

‫ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ﻟﺸﺮﻛﺔ ﻋﺎﺩﻝ ﺍﻟﻌﺎﻳﺪﻱ‬

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‫ﻟﻠﺘﺠﺎﺭﺓ‬

‫ﺍﻟﺮﺍﻫﻨـــﺔ‪ ،‬ﺩﺃﺏ ﺍﻟﻌﻤـــﻼﺀ ﻋﻠﻰ ﺇﻳﺠﺎﺩ ﺣﻠـــﻮﻝ ﺟﺪﻳﺪﺓ‪،‬‬ ‫ﻭﻳﺒﺪﻭ ﺃﻥ ﺍﻹﺳﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﻣﺴﺘﻌﻤﻠﺔ ﺗﻌﺪ ﺃﻓﻀﻠﻬﺎ‪،‬‬ ‫ﻭ ُﻳﻤﻜﻦ ﺍﻟﻘﻮﻝ ﺑﺄﻥ ﺍﻟﻤﻨﺎﺥ ﺍﻹﻗﺘﺼﺎﺩﻱ ﺍﻟﺤﺎﻟﻲ ﻳﺴﻴﺮ‬ ‫ﻓﻲ ﺻﺎﻟﺢ ﺗﺠﺎﺭﺓ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ“‪.‬‬

‫ﺑﺮﻧﺖ‬

‫ﺗﻤﺜّـــﻞ ﻣﻄﺒﻌـــﺔ ﻓﺎﺳـــﺖ ﺑﺮﻧـــﺖ ﺍﻟﺘﻲ ﺗﺄﺳﺴـــﺖ ﻋﺎﻡ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‪.‬‬ ‫ﻳﻘﻮﻝ ﺃﺩﻫﻢ ﺩﺑﺎﺑﻨﺔ‪ ،‬ﻧﺎﺋﺐ ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ﻓﻲ ﺷﺮﻛﺔ‬ ‫ﻓﺎﺳـــﺖ ﺑﺮﻧﺖ‪” :‬ﺇﺭﺗﻔﻊ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺷـــﺮﺍﺀ ﺍﻟﻤﻌﺪﺍﺕ‬ ‫ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﺑﺸـــﻜﻞ ﻣﻠﻔﺖ ﻟﻠﻨﻈﺮ ﻓﻲ ﻇﻞ ﺍﻟﺮﻛﻮﺩ‬ ‫ﺍﻹﻗﺘﺼﺎﺩﻱ‪ّ .‬‬ ‫ﻭﻟﻌﻞ ﺇﺣﺪﻯ ﺍﻷﺳـــﺒﺎﺏ ﺍﻟﺘﻲ ﺃﺩّﺕ ﺍﻟﻰ‬ ‫ﻫﺬﻩ ﺍﻟﻨﺘﻴﺠﺔ ﻫﻲ ﺍﻟﺘﻜﻠﻔﺔ ﺍﻟﻌﺎﻟﻴﺔ ﻟﻠﻤﻌﺪﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ‬ ‫ﻭﺇﻧﻌـــﺪﺍﻡ ﻗﺪﺭﺓ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﻣﻌـــﺪﺍﺕ ﺟﺪﻳﺪﺓ ﺩﻭﻥ‬

‫ﺳﺘﻘﺘﻨﻲ ﻣﻌﺪﺍﺕ ﻃﺒﺎﻋﺔ ﻣﺴﺘﻌﻤﻠﺔ‪ .‬ﻭﻳﻀﻴﻒ‪” :‬ﻣﻤﺎ‬

‫ﺳـــﺠﻞ ﺇﺭﺗﻔﺎﻋﴼ‬ ‫ﺍﻟﻄﻠـــﺐ ﻋﻠﻰ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ّ‬

‫ﻧﺎﺋﺐ ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ﻓﻲ ﺷـــﺮﻛﺔ ﻓﺎﺳﺖ‬

‫ﺍﻟﻨﺎﺟﺤـــﺔ ﺍﻟﺘـــﻲ ﺗﻌﺘﻤﺪ ﻓـــﻲ ﺍﻹﻧﺘﺎﺝ ﻋﻠـــﻰ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﺍﻟﻤﻮﺭﺩﻭﻥ ﺍﻟﻤﺤﻠﻴﻮﻥ ﻳﻮﻓﺮﻭﻥ‬ ‫ّ‬ ‫ﺿﻤﺎﻧﺎﺕ ﺿﺮﻭﺭﻳﺔ ﻋﻠﻰ ﻣﻌﺪﺍﺗﻬﻢ‬

‫ﻋﺎﺩﻝ ﺍﻟﻌﺎﻳﺪﻱ‬

‫ﺃﺩﻫﻢ ﺩﺑﺎﺑﻨﺔ‬

‫ﺍﻟﺼﻴﺎﻧﺎﺕ ﺍﻟﺪﻭﺭﻳﺔ ﺍﻟﺘﻲ ﺧﻀﻌﺖ ﻟﻬﺎ‪ُ ،‬ﻳﻤﻜﻦ ﻟﻠﻌﻤﻴﻞ‬

‫ً‬ ‫ﻗﺎﺋـــﻼ‪ّ :‬‬ ‫”ﻳﻔﻀـــﻞ ﻏﺎﻟﺒﻴﺔ‬ ‫ﻭﻳﺨﺘـــﻢ ﺍﻟﻌﺎﻳـــﺪﻱ ﺣﺪﻳﺜـــﻪ‬

‫ﺍﻟﻌﻤـــﻼﺀ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﻣﻮ ّﺭﺩﻳﻦ ﻣﺤﻠﻴﻴﻦ‬

‫ﻋﻨﺪ ﻃﻠﺐ ﺷﺮﺍﺀ ﻣﻌﺪﺍﺕ ﻣﺴﺘﻌﻤﻠﺔ‪ ،‬ﻭﺫﻟﻚ ﺑﺴﺒﺐ ﺃﻥ‬ ‫ﻣﻮ ّﺭﺩﻳﻦ ﻣﺜﻠﻨﺎ ﻳﻘﻮﻣﻮﻥ ﺑﺘﺰﻭﻳﺪ ﺍﻟﻌﻤﻴﻞ ﺑﺎﻟﻀﻤﺎﻥ ﺍﻟﺬﻱ‬

‫ﻭﻳﺆﻳـــﺪ ﺍﻟﻌﺎﻳـــﺪﻱ ﻓﻜـــﺮﺓ ﺃﻥ ﺍﻟﻄﻠﺐ ﻋﻠـــﻰ ﻣﺎﻛﻴﻨﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﺗﻌﺘﻤـــﺪ ﻋﻠﻰ ﺍﻟﻘـــﺪﺭﺓ ﺍﻟﻤﺎﻟﻴﺔ‬

‫ﻫﻢ ﺑﺄﺷـــﺪ ﺍﻟﺤﺎﺟﺔ ﺍﻟﻴﻪ‪ .‬ﻧﺰ ّﻭﺩ ﻋﻤﻼﺋﻨﺎ ﺑﻔﺘﺮﺓ ﺿﻤﺎﻥ‬

‫ﺗﺘـــﺮﺍﻭﺡ ﻣﻦ ‪ ١٢ – ٣‬ﺷـــﻬﺮﴽ‪ ،‬ﻭﻧﺰﻭﺩﻫـــﻢ ﺃﻳﻀﴼ ﺑﺪﻋﻢ‬

‫ﻟﻠﻌﻤﻴـــﻞ‪ ،‬ﻣﻌﺘﻘـــﺪﴽ ﺃﻥ ‪ ٪٧٠‬ﻣـــﻦ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﺠﺪﻳﺪﺓ‬

‫ﻧﺴﺪ ﺣﺎﺟﺘﻬﻢ ﺍﻟﻰ ﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ“‪.‬‬ ‫ﻓﻨﻲ ﻣﺴﺘﻤﺮ ﻛﻤﺎ ّ‬

‫ﻗـــﺮﺽ ﻣﺎﻟـــﻲ‪ .‬ﻣﻌﻈـــﻢ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺘـــﻲ ﺗﻌﻤﻞ ﻓﻲ‬ ‫ﻓﺎﺳـــﺖ ﺑﺮﻧﺖ ﻫﻲ ﻣﻌـــﺪﺍﺕ ﻣﺴـــﺘﻌﻤﻠﺔ‪ ،‬ﻭﺛﻤﺔ ﻓﺮﻕ‬ ‫ﻭﺍﺿﺢ ﺑﻴﻦ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻭﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ‪ ،‬ﻭﻟﻜﻦ‬ ‫ﻋﻨـــﺪ ﺍﻷﺧﺬ ﺑﻌﻴـــﻦ ﺍﻹﻋﺘﺒﺎﺭ ﺍﻟﺘﺤﺪﻳـــﺎﺕ ﺍﻟﺘﻲ ﺟﻠﺒﻬﺎ‬ ‫ﺍﻟﺘﺒﺎﻃـــﺆ ﺍﻹﻗﺘﺼـــﺎﺩﻱ ﻓـــﺈﻥ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﻌـــﺪﺍﺕ‬ ‫ﻣﺴﺘﻌﻤﻠﺔ ﻳﻌﺪ ﺭﻫﺎﻧﴼ ﺁﻣﻨﴼ“‪.‬‬ ‫ﻭﻳﻀﻴـــﻒ‪” :‬ﻳﻌﻤـــﺪ ﺍﻟﻄﺒﺎﻋـــﻮﻥ ﺍﻟﺬﻳﻦ ﻳﺴـــﺘﺨﺪﻣﻮﻥ‬ ‫ﻣﺎﻛﻴﻨـــﺎﺕ ﻣﺴـــﺘﻌﻤﻠﺔ ﺍﻟـــﻰ ﻭﺿـــﻊ ﻣﻴﺰﺍﻧﻴـــﺔ ﻣﺤﺪﺩﺓ‬ ‫ﻟﻠﺘﺴـــﻮﻳﻖ‪ ،‬ﻭﻗﺪ ﺃﺳﻬﻤﺖ ﻭﻓﺮﺓ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬ ‫ﻓﻲ ﺍﻟﺴـــﻮﻕ ﻓـــﻲ ﺗﺸـــﺠﻴﻊ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﺠﺪﻳﺪﺓ ﻋﻠﻰ‬ ‫ﺍﻟﺘﻨﺎﻓـــﺲ ﻣـــﻊ ﺷـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺘﻤﺮﺳـــﺔ ﻋﻦ‬ ‫ﻃﺮﻳﻖ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﺃﻭﻟﻴﺔ ﺑﺄﺳﻌﺎﺭ ﻣﻨﺨﻔﻀﺔ‬ ‫ﻟﻠﻐﺎﻳﺔ“‪.‬‬

‫ﺳﻮﺭﻳـﺎ‬

‫ﻗﻮﺍﻧﻴﻦ ﺗﺴﻬﻴﻞ ﺍﻹﺳﺘﺜﻤﺎﺭ ﺑﺎﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬ ‫ﺗﺮﻓﻊ ﻣﻦ ﻧﺴﺐ ﺍﻹﻗﺒﺎﻝ ﻋﻠﻰ ﺷﺮﺍﺋﻬﺎ‬ ‫ﺷﺮﻛﺔ ﺍﻟﺸﻤﺎﻝ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻌﺒﻮﺍﺕ ﺍﻟﻤﻌﺪﻧﻴﺔ‬ ‫ﺗﺄﺳﺴﺖ ﺷﺮﻛﺔ ﺍﻟﺸـــﻤﺎﻝ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻌﺒﻮﺍﺕ ﺍﻟﻤﻌﺪﻧﻴﺔ‬ ‫ﻋـــﺎﻡ ‪ ،٢٠٠٢‬ﻭﺗﺘﺨﺬ ﻣﻦ ﻣﺪﻳﻨﺔ ﺣﻠﺐ ﺑﺴـــﻮﺭﻳﺎ ﻣﻘﺮﴽ‬ ‫ﻟﻬـــﺎ‪ .‬ﺗﺘﺨﺼﺺ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﺘﻲ ﻳﻌﻤـــﻞ ﻟﺪﻳﻬﺎ ﻃﺎﻗﻢ‬ ‫ﻣﺆﻟـــﻒ ﻣﻦ ‪ ٥٠‬ﻣﻮﻇﻒ‪ ،‬ﺑﻄﺒﺎﻋـــﺔ ﺍﻟﻌﺒﻮﺍﺕ ﺍﻟﻤﻌﺪﻧﻴﺔ‬ ‫ﻋﻠﻰ ﺇﺧﺘﻼﻑ ﺃﺷـــﻜﺎﻟﻬﺎ ﻭﺃﺣﺠﺎﻣﻬـــﺎ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ‬ ‫ﺗﺠﺎﺭﺓ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‪.‬‬ ‫ﻳﻘﻮﻝ ﺻﺒﺤﻲ ﻟﺒﺎﺑﻴﺪﻱ ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﺸﺮﻛﺔ ﺍﻟﺸﻤﺎﻝ‬ ‫ﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻌﺒـــﻮﺍﺕ ﺍﻟﻤﻌﺪﻧﻴـــﺔ‪ ،‬ﻭﺍﻟﻤﺪﻳـــﺮ ﺍﻟﺘﻨﻔﻴـــﺬﻱ‬ ‫ﻟﻤﺠﻤﻮﻋﺔ ﻟﺒﺎﺑﻴﺪﻱ ﺟـــﺮﻭﺏ‪” :‬ﻧﺘﺎﺟﺮ ﻏﺎﻟﺒﴼ ﺑﻤﻌﺪﺍﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﻣﺎﺭﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ‬

‫ﺳﻮﺭﻳـﺎ‬

‫‪ ١٨٥,١٨٠ :‬ﻛﻢ‪٢‬‬

‫ﺍﻟﻤﺴﺎﺣﺔ‬ ‫ﺍﻟﺴﻜﺎﻥ‬

‫‪٢٠,١٧٨,٤٨٥ :‬‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ )ﺗﻌﺎﺩﻝ ﺍﻟﻘﺪﺭﺓ ﺍﻟﺸﺮﺍﺋﻴﺔ(‬

‫‪ ٩٥,٣٦ :‬ﻣﻠﻴﺎﺭ ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ ‪ -‬ﻟﻠﻔﺮﺩ‬

‫‪ ٤,٨٠٠ :‬ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ – ﻣﺆﺷﺮ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻟﺤﻘﻴﻘﻴﺔ‬

‫‪) ٪٤,٨ :‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻘﻮﺓ ﺍﻟﻌﺎﻣﻠﺔ‬

‫‪ ٥,٥٤٧ :‬ﻣﻠﻴﻮﻥ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﻣﺆﺷﺮ ﺗﻨﻤﻴﺔ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺼﻨﺎﻋﻲ‬

‫‪) ٪٣,٢ :‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻹﻧﺘﺎﺝ ﺍﻟﻨﻔﻄﻲ‬

‫‪ ٣٨١,٦٠٠ :‬ﺑﺮﻣﻴﻞ ﻓﻲ ﺍﻟﻴﻮﻡ ﺍﻟﻮﺍﺣﺪ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﻣﻌﺪﺍﺕ ﺍﻟﺘﺸـــﻄﻴﺐ ﻻﺳـــﻴﻤﺎ‬

‫ﻃﺮﻳﻖ ﺍﻹﺳﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﻣﺴﺘﻌﻤﻠﺔ“‪.‬‬

‫ﺍﻟﺬﻱ ﻳﻌﺘﻤﺪﻩ ﺍﻟﻌﻤﻴﻞ ﻋﻨﺪ ﺭﻏﺒﺘﻪ ﺑﺸـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﻣﺎ‪،‬‬

‫ﻭﻓـــﻲ ﻣﻌـــﺮﺽ ﺣﺪﻳﺜﻪ ﻋـــﻦ ﻣﻌﺎﻳﻴـــﺮ ﺍﻟﺠـــﻮﺩﺓ ﺍﻟﺘﻲ‬

‫ﻭﻳﺆﻛﺪ ﻟﺒﺎﺑﻴﺪﻱ ﺃﻥ ﺇﺭﺗﻔﺎﻉ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺷﺮﺍﺀ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﻭﺿﻌﺘﻬـــﺎ ﺷـــﺮﻛﺘﻪ ﻟﻠﻤﻌـــﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ‪ ،‬ﻳﺸـــﺮﺡ‬ ‫ﻟﺒﺎﺑﻴﺪﻱ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻧﻘﻮﻡ ﺑﺈﺳﺘﻴﺮﺍﺩ ﻣﺎﻛﻴﻨﺎﺗﻨﺎ ﻋﻦ ﻃﺮﻳﻖ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺳـــﻴﻘﻮﻡ ﺍﻟﻄ ّﺒﺎﻋـــﻮﻥ ﺑﺸـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﻣﺎ‬

‫ﺗﻠﻚ ﺍﻟﺘﻲ ﺗﺘﻌﻠﻖ ﺑﻘﺺ ﺍﻟﻮﺭﻕ ﻭﻋﻠﺐ ﺍﻟﻜﺮﺗﻮﻥ“‪.‬‬ ‫ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﺍﻟﺬﻱ ﺷﻬﺪﺗﻪ ﺳﻮﺭﻳﺎ ﻣﺆﺧﺮﴽ ﻗﺪ ﻻ ﻳﺮﺗﺒﻂ‬ ‫ﺑﺘﺪﺍﻋﻴـــﺎﺕ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪:‬‬ ‫”ﺃﻋﺘﻘﺪ ﺑﺄﻥ ﺇﺭﺗﻔﺎﻉ ﺍﻟﻄﻠﺐ ﻣﺮﺗﺒﻂ ﺃﺳﺎﺳﴼ ﺑﺎﻟﻘﺮﺍﺭ ﺍﻟﺬﻱ‬ ‫ﺃﺻﺪﺭﺗﻪ ﺍﻟﺤﻜﻮﻣﺔ ﺍﻟﺴـــﻮﺭﻳﺔ ﻣﺆﺧﺮﴽ‪ ،‬ﻭﺍﻟﺬﻱ ﻳﺴـــﻤﺢ‬ ‫ﻟﻠﻤﻨﺸـــﺂﺕ ﺍﻟﺼﻨﺎﻋﻴـــﺔ ﺗﻮﺳـــﻴﻊ ﻧﻄـــﺎﻕ ﺃﻋﻤﺎﻟﻬﺎ ﻋﻦ‬

‫ﻣﻜﺘﺒﻨـــﺎ ﻓﻲ ﺃﻭﺭﻭﺑﺎ‪ ،‬ﻭﺗﺨﻀﻊ ﺟﻤﻴـــﻊ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻰ‬

‫ﻋﻨﺪﻣـــﺎ ﻳﺘـــﻢ ﻋﺮﺿﻬﺎ ﻟﻬﻢ ﺑﺴـــﻌﺮ ﻣﻨﺎﺳـــﺐ ﺑﺼﺮﻑ‬

‫ﺻﺒﺤﻲ ﻟﺒﺎﺑﻴﺪﻱ‬ ‫ﻣﺪﻳﺮ ﻋﺎﻡ ﺷﺮﻛﺔ ﺍﻟﺸﻤﺎﻝ ﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﻌﺒﻮﺍﺕ ﺍﻟﻤﻌﺪﻧﻴﺔ‬

‫ﺍﻟﻨﻈﺮ ﻋﻦ ﻣﻮﺍﺻﻔﺎﺗﻬﺎ ﺍﻟﻔﻨﻴﺔ“‪.‬‬

‫ﻭﻳﺨﺘﻢ ﺣﺪﻳﺜﻪ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻗﻤﻨﺎ ﺧﻼﻝ ﺍﻷﺷـــﻬﺮ ﺍﻟﺴﺒﻌﺔ‬

‫ﻧﻘـــﺪﻡ ﻟﻠﻌﻤﻴﻞ‬ ‫ﻓﺤـــﺺ ﺩﻗﻴﻖ ﻗﺒﻴﻞ ﺷـــﺤﻨﻬﺎ ﻟﻨـــﺎ‪ّ .‬‬

‫‪ -‬ﺍﻟﺜﻤﺎﻧﻴـــﺔ ﺍﻟﻤﺎﺿﻴـــﺔ ﺑﺒﻴـــﻊ ‪ ٢٥‬ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋـــﺔ‬

‫ﺧﺪﻣـــﺎﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ ﻋﻨﺪ ﺍﻟﺤﺎﺟـــﺔ ﺍﻟﻴﻬﺎ‪ ،‬ﻓﻲ ﺣﻴﻦ‬

‫ﻣﺴـــﺘﻌﻤﻠﺔ‪ .‬ﻭﺗﻮﺟﺪ ﻓﻲ ﺣﻠﺐ ﺍﻟﻴﻮﻡ ﻗﺮﺍﺑﺔ ﺍﻟـ ‪١,٥٠٠‬‬

‫ﻳﺘﻢ ﺗﻮﺭﻳﺪ ﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ ﻋﺒﺮ ﻣﻜﺘﺒﻨﺎ ﻓﻲ ﺃﻭﺭﻭﺑﺎ“‪.‬‬

‫ﻣﻄﺒﻌﺔ ﺻﻐﻴﺮﺓ ﻭﻣﺘﻮﺳﻄﺔ ﻭﻛﺒﻴﺮﺓ ﺍﻟﺤﺠﻢ“‪.‬‬

‫ﻭﻳﺸﺪﺩ ﻟﺒﺎﺑﻴﺪﻱ ﻋﻠﻰ ﺃﻥ ﺍﻟﺴﻌﺮ ﻫﻮ ﺍﻟﻌﺎﻣﻞ ﺍﻟﺮﺋﻴﺴﻲ‬ ‫ّ‬

‫ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﺗﺸﺠﻊ‬ ‫ﺍﻷﺳﻌﺎﺭ ﺍﻟﻤﻨﺨﻔﻀﺔ ﻟﻠﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬ ‫ّ‬ ‫ﺍﻟﻼﻋﺒﻴﻦ ﺍﻟﺠﺪﺩ ﻋﻠﻰ ﺍﻹﺳﺘﺜﻤﺎﺭ ﺑﻬﺎ‬ ‫ﻣﺆﺳﺴﺔ ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺨﻠﻴﺞ‬ ‫ﻣﻨﺬ ﺃﻥ ﺃﻃﻠﻘﺖ ﻫﻴﺪﻟﺒﺮﺝ ﺗﺠﺎﺭﺓ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬ ‫ﺃﺛﻨﺎﺀ ﻣﻌﺮﺽ ﺁﻳﺒﻜﺲ ﻋﺎﻡ ‪ ،١٩٩٨‬ﻧﺠﺤﺖ ﺍﻟﺸﺮﻛﺔ‬ ‫ﻓـــﻲ ﺗﻮﻓﻴﺮ ﺑﺪﻳﻞ ﻻ ﻳﺘﻨﺎﺯﻝ ﻋـــﻦ ﺍﻟﺠﻮﺩﺓ ﻭﺍﻟﻤﻌﻴﺎﺭﻳﺔ‬ ‫ﺍﻟﺘـــﻲ ﺗﺮﺗﺒـــﻂ ﺑﻤﺎﺭﻛـــﺔ ﻫﻴﺪﻟﺒـــﺮﺝ‪ .‬ﺗﺪﻳـــﺮ ﻣﺆﺳﺴـــﺔ‬ ‫ﻫﻴﺪﻟﺒـــﺮﺝ ﺍﻟﺨﻠﻴﺞ ﺗﺠﺎﺭﺓ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻓﻲ‬ ‫ﺇﻣﺎﺭﺓ ﺩﺑـــﻲ‪ ،‬ﻭﺗﻘﻮﻡ ﺑﺘﻮﺭﻳﺪ ﻫﺬﺍ ﺍﻟﻨـــﻮﻉ ﻣﻦ ﺍﻟﻤﻌﺪﺍﺕ‬ ‫ﺍﻟﻰ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﺍﻟﺪﻭﻟﺔ‪.‬‬ ‫ﻳﺸﻴﺮ ﻣﺤﻤﻮﺩ ﻣﺼﻄﻔﻰ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﻤﻨﺘﺞ ﻓﻲ ﻣﺆﺳﺴﺔ‬ ‫ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺨﻠﻴﺞ ﻟﺘﺠﺎﺭﺓ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‪ ،‬ﺍﻟﻰ‬ ‫ﺃﻥ ﺇﺭﺗﻔﺎﻉ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺷﺮﺍﺀ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬ ‫ﺑﻠﻎ ﺃﻭﺟﻪ ﻣﻊ ﺇﺳـــﺘﻤﺮﺍﺭ ﺍﻟﺮﻛـــﻮﺩ ﺍﻹﻗﺘﺼﺎﺩﻱ ﺑﻴﺪ ﺃﻧﻪ‬ ‫ﻣﺴـــﺘﻌﻤﻠﺔ ﻓﻲ ﺍﻹﻧﺘﺎﺝ ﻟﻦ ﺗﺘﻤﻜﻦ ﻣﻦ ﺍﻟﺘﻨﺎﻓﺲ ﻣﻊ‬ ‫ﺗﻠﻚ ﺍﻟﺘﻲ ﺗﻤﺘﻠﻚ ﻣﻌﺪﺍﺕ ﺟﺪﻳﺪﺓ‪.‬‬ ‫ﻭﻳﻮﺿـــﺢ ﻣﺼﻄﻔﻰ ﺑﺄﻥ ﺗﻮ ُﻓﺮ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ‬ ‫ﺷـــﺠﻊ ﺍﻟﻼﻋﺒﻴﻦ‬ ‫ﻓـــﻲ ﺍﻟﺴـــﻮﻕ ﻭﺑﺄﺳـــﻌﺎﺭ ﻣﻨﺨﻔﻀﺔ ّ‬

‫ﺍﻟﻤﺴﺎﺣﺔ‬ ‫ﺍﻟﺴﻜﺎﻥ‬

‫‪ ٨٣,٦٠٠ :‬ﻛﻢ‪٢‬‬ ‫‪) ٤,٧٩٨,٤٩١ :‬ﺗﻘﺪﻳﺮ ﻳﻮﻟﻴﻮ ‪(٢٠٠٩‬‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ )ﺗﻌﺎﺩﻝ ﺍﻟﻘﺪﺭﺓ ﺍﻟﺸﺮﺍﺋﻴﺔ(‬ ‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ ‪ -‬ﻟﻠﻔﺮﺩ‬

‫‪ ١٨٤,٦ :‬ﻣﻠﻴﺎﺭ ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫‪ ٤٠,٠٠٠ :‬ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ – ﻣﺆﺷﺮ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻟﺤﻘﻴﻘﻴﺔ‬

‫‪) ٪٧,٧ :‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻘﻮﺓ ﺍﻟﻌﺎﻣﻠﺔ‬

‫‪ ٣,٢٦٦ :‬ﻣﻠﻴﻮﻥ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﻣﺆﺷﺮ ﺗﻨﻤﻴﺔ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺼﻨﺎﻋﻲ‬

‫‪) ٪٧,٧ :‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻹﻧﺘﺎﺝ ﺍﻟﻨﻔﻄﻲ‬

‫‪ ٢,٩٤٨ :‬ﻣﻠﻴﻮﻥ ﺑﺮﻣﻴﻞ ﻓﻲ ﺍﻟﻴﻮﻡ ﺍﻟﻮﺍﺣﺪ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٧‬‬ ‫ﻣﺤﻤﻮﺩ ﻣﺼﻄﻔﻰ‬

‫ﺍﻟﻌﻤﻼﺀ ﻓﻲ ﺍﻟﻐﺎﻟﺐ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﺑﺄﺭﺑﻌﺔ ﺃﻭ ﺧﻤﺴﺔ‬

‫ﺍﻟﺠـــﺪﺩ ﻋﻠـــﻰ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺟﺪﻳـــﴼ ﺑﻬـــﺬﺍ ﺍﻟﻨـــﻮﻉ ﻣـــﻦ‬ ‫ﺣـــﻼ ﺑﺪﻳ ً‬ ‫ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ‪ ،‬ﻻﻓﺘﴼ ﺍﻟﻰ ﺃﻧﻪ ﻳﻌﺪ ً‬ ‫ﻼ ﻓﻲ ﻇﻞ‬

‫ﻟﻮﻥ‪ ،‬ﻛﻤﺎ ﺗﺸﻬﺪ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺫﺍﺕ ﺍﻟﻨﺴﻖ ﺍﻟﻜﺒﻴﺮ‬

‫ﻣﻨﺎﺥ ﺍﻷﻋﻤﺎﻝ ﺍﻟﻤﺘﺮﺍﺟﻊ ﺣﺎﻟﻴﴼ‪.‬‬

‫ﻭﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺑﻠـــﻮﻥ ﻭﺍﺣﺪ ﻭﺑﻠﻮﻧﻴﻦ ﺇﺭﺗﻔﺎﻋﴼ ﻓﻲ‬

‫ﻭﻭﻓﻘﴼ ﻟﻤﺼﻄﻔﻰ‪ ،‬ﺗﺸـــﻴﺮ ﺍﻟﺘﻮﺟﻬﺎﺕ ﺍﻟﺤﺎﻟﻴﺔ ﻟﻠﺴﻮﻕ‬

‫ﺍﻟﻄﻠـــﺐ‪ .‬ﻏﺎﻟﺒﴼ ﻣـــﺎ ﺗُﺒﺎﻉ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻧﻘﺪﴽ‬

‫ﺑﺄﻧﻪ ﺛﻤـــﺔ ﻃﻠﺐ ﻋﻠﻰ ﺇﻗﺘﻨﺎﺀ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺫﺍﺕ‬

‫ﺗﺠﺎﺭ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ‪،‬‬ ‫ﻭﺩﻭﻥ ﺿﻤﺎﻧـــﺎﺕ ﻟـــﺪﻯ ّ‬

‫ﺍﻟﻨﺴـــﻖ ﺍﻟﺼﻐﻴـــﺮ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﻳﻄﻠﺐ‬

‫ﻭﻳﻨﺒﻐﻲ ﻋﻠـــﻰ ﺍﻟﻌﻤﻴﻞ ﻓﺤﺺ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺃﺛﻨﺎﺀ ﻭﺿﻌﻴﺔ‬

‫ﻣﺪﻳﺮ ﺍﻟﻤﻨﺘﺞ ﻓﻲ ﻣﺆﺳﺴﺔ ﻫﻴﺪﻟﺒﺮﺝ‬ ‫ﺍﻟﺨﻠﻴﺞ ﻟﺘﺠﺎﺭﺓ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬

‫‪ME Printer July 2009‬‬

‫ﻳﺆﻛـــﺪ ﻋﻠـــﻰ ﺃﻥ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﺘـــﻲ ﺗﺴـــﺘﺨﺪﻡ ﻣﻌﺪﺍﺕ‬

‫ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬ ‫ﺇﻧﺨﻔﺎﺽ ﻓﻲ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ“‪.‬‬

‫ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺫﺍﺕ ﺍﻟﻮﺣـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻷﺭﺑﻌﺔ‪ ،‬ﺣﻴﺚ‬

‫ﺟﻮﺩﺓ ﻣﻦ ﺗﻠﻚ ﺍﻟﺘﻲ ﺗﻨﺘﺠﻬﺎ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ‬

‫ﻭﻳﻌﺰﻭ ﻳﺎﺳﻮ ﺇﺭﺗﻔﺎﻉ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬

‫ﺃﻧﻬﺎ ﺃﺳـــﻬﻞ ﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺃﻋﻠﻰ ﺟﻮﺩﺓ ﻻ ﺳﻴﻤﺎ ﻋﻨﺪ‬

‫ﻻ ﺳﻴﻤﺎ ﺧﻼﻝ ﺍﻟﺴﻨﻮﺍﺕ ﺍﻷﻭﻟﻰ ﻣﻦ ﺗﺸﻐﻴﻠﻬﺎ“‪.‬‬

‫ﺍﻟﻰ ﺍﻟﺘﺴـــﻮﻳﻖ ﺍﻟﺠﻴﺪ ﻟﻬـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻭﺗﻮﺍﻓﺮﻫﺎ ﻓﻲ‬

‫ﺿﺒﻂ ﺍﻷﻟﻮﺍﻥ ﻭﺗﻄﺎﺑﻘﻬـــﺎ‪ ،‬ﻭﺑﺬﻟﻚ ﻓﻬﻲ ﺗﻮﻓﺮ ﺍﻟﻮﻗﺖ‬

‫ﻭﻓﻲ ﻣﻌـــﺮﺽ ﺣﺪﻳﺜﻪ ﻋﻦ ﺍﻹﺟـــﺮﺍﺀﺍﺕ ﺍﻟﺘﻲ ﺗﺘﺒﻌﻬﺎ‬

‫ﺍﻟﺴـــﻮﻕ‪ ،‬ﻭﻳﻀﻴﻒ‪” :‬ﺧﻼﻝ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴﺔ‪ ،‬ﻭﻛﻨﻤﻂ‬

‫ﻭﺍﻟﺠﻬـــﺪ ﻭﺍﻟﺘﻜﻠﻔﺔ ﺃﺛﻨﺎﺀ ﺍﻟﺘﻨﺸـــﻐﻴﻞ ﺍﻟﻄﺒﺎﻋﻲ‪ .‬ﻳﻘﻮﻡ‬

‫ﺷـــﺮﻛﺘﻪ ﻟﻀﻤﺎﻥ ﺻﻼﺣﻴـــﺔ ﻣﻌﺪﺍﺗﻬﺎ‪ ،‬ﻳﻘﻮﻝ ﻳﺎﺳـــﻮ‪:‬‬

‫ﻣﻦ ﺃﻧﻤﺎﻁ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺍﻟﺴـــﻬﻞ‪ ،‬ﺩﺧﻠـــﺖ ﺍﻟﻌﺪﻳﺪ ﻣﻦ‬

‫ﺍﻟﺒﻌﺾ ﺑﺘﺠﺪﻳﺪ ﻣﻄﺒﻌﺘﻪ ﺑﺎﻟﻜﺎﻣﻞ ﻋﻦ ﻃﺮﻳﻖ ﺷﺮﺍﺀ‬

‫”ﻧﻘـــﻮﻡ ﺑﺘﺠﺪﻳﺪ ﻋﺎﻟـــﻲ ﺍﻟﻤﺴـــﺘﻮﻯ ﻟﻠﻤﺎﻛﻴﻨﺎﺕ ﻗﺒﻞ‬

‫ﺍﻟﺸﺮﻛﺎﺕ ﻓﻲ ﻣﺠﺎﻝ ﺗﺠﺎﺭﺓ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﺇﻻ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﻣﺴـــﺘﻌﻤﻠﺔ‪ ،‬ﻭﻟﻮ ﻇﻬﺮﺕ ﻓﻴﻬﺎ ﻣﺸـــﻜﻠﺔ ﻣﺎ‪،‬‬

‫ﻭﻧﻘـــﺪﻡ ﺧﺪﻣـــﺎﺕ ﻣﺎ ﺑﻌـــﺪ ﺍﻟﺒﻴـــﻊ ﻭﻣﺘﺎﺑﻌﺔ‬ ‫ﺗﻮﺭﻳﺪﻫـــﺎ‪،‬‬ ‫ّ‬

‫ﺃﻥ ﻧﺴﺒﺔ ﻗﻠﻴﻠﺔ ﻣﻨﻬﺎ ﺗﻬﺘﻢ ﺑﺎﻟﺠﻮﺩﺓ ﻭﺻﻴﺎﻧﺔ ﺍﻟﻤﺎﻛﻴﻨﺔ‬

‫ﻓﺈﻧﻨـــﺎ ﺑﺬﻟﻚ ﻧﻜﻮﻥ ﻗﺪ ﺃﺧﻔﻘﻨﺎ ﻓﻲ ﻣﺴـــﺎﻋﺪﺗﻬﻢ ﻋﻠﻰ‬

‫ﻣﺴـــﺘﻤﺮﺓ ﻋﺎﻟﻴﺔ ﺍﻟﻤﺴـــﺘﻮﻯ‪ ،‬ﻛﻤﺎ ﻧﻘﻮﻡ ﺑﺘﻮﻓﻴﺮ ﻗﻄﻊ‬

‫ﻭﺗﺠﺪﻳﺪﻫﺎ ﺑﺎﻟﺸﻜﻞ ﺍﻟﻤﻄﻠﻮﺏ ﻗﺒﻞ ﺗﻮﺭﻳﺪﻫﺎ ﻟﻠﻌﻤﻴﻞ‪.‬‬

‫ﺗﺤﻘﻴﻖ ﺍﻟﺘﺠﺪﻳﺪ ﺍﻟﻤﻄﻠﻮﺏ‪ .‬ﻣﻦ ﺟﺎﻧﺐ ﺁﺧﺮ‪ ،‬ﺗﻤﺜّﻞ‬

‫ﺍﻟﻐﻴﺎﺭ ﺍﻟﺘﻲ ﺗﻌﺘﺒﺮ ﻣﻦ ﺃﻫﻢ ﻣﻌﺎﻳﻴﺮ ﺍﻟﻀﻤﺎﻥ ﻟﻌﻤﻼﺋﻨﺎ‪.‬‬

‫ﻭﻋﻠﻰ ﺍﻟﻌﻜﺲ ﺗﻤﺎﻣﴼ‪ ،‬ﺗﻮﻟﻲ ﺷـــﺮﻛﺔ ﻳﺎﺳﻮ ﺍﻟﻜﺜﻴﺮ ﻣﻦ‬

‫ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﺤﺪﻳﺜـــﺔ ﺫﺍﺕ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﻌﺎﻟﻴـــﺔ ﻋﺎﺋﻘﴼ‬

‫ﻭﺗﻘـــﺪﻡ ﺷـــﺮﻛﺘﻨﺎ ﺃﻳﻀـــﴼ ﺿﻤﺎﻧـــﴼ ﻋﻠـــﻰ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ‬ ‫ّ‬

‫ﺍﻹﻫﺘﻤﺎﻡ ﺑﺎﻟﺘﺠﺪﻳﺪ ﻭﺍﻟﺼﻴﺎﻧﺔ ﺍﻟﺸﺎﻣﻠﺔ ﻟﻤﻌﺪﺍﺗﻬﺎ ﻭﺍﻟﺘﻲ‬

‫ﺃﻣﺎﻡ ﻣﻌﻈـــﻢ ﺍﻟﻌﻤﺎﻟﺔ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﻷﻧﻬـــﺎ ﺗﻜﻮﻥ ﻋﺎﺟﺰﺓ‬

‫ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﻟﻤﺪﺓ ﺗﺘﺮﺍﻭﺡ ﻣﻦ ‪ ٦‬ﺍﻟﻰ ‪ ١٢‬ﺷﻬﺮﴽ ﻭﺫﻟﻚ‬

‫ﻳﻘﻮﻡ ﺑﺈﺟﺮﺍﺋﻬﺎ ﻓﻲ ﺩﺍﺧﻞ ﻣﺼﺎﻧﻌﻬﺎ ﺃﻛﺜﺮ ﻣﻦ ‪ ٢٠‬ﻓﻨﻴﴼ‬

‫ﻋـــﻦ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻌﻬﺎ ﺑﻜﻔـــﺎﺀﺓ‪ .‬ﻭﻟﺬﻟﻚ ﻓﻘـــﺪ ﺗﺪﺍﺭﻛﺖ‬

‫ﺣﺴﺐ ﻧﻮﻋﻴﺔ ﻭﺣﺎﻻﺕ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ“‪.‬‬

‫ﻣﺘﺨﺼﺼﴼ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ“‪.‬‬

‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻴﺎﺑﺎﻧﻴﺔ ﻫﺬﺍ ﺍﻷﻣﺮ ﻋﻨـــﺪ ﻗﻴﺎﻣﻬﺎ ﺑﺘﺼﻨﻴﻊ‬

‫ﻭﻳﻘﺘﺮﺡ ﻳﺎﺳـــﻮ ﺃﻳﻀﴼ ﺇﻟﻐﺎﺀ ﺇﺳـــﺘﺤﺼﺎﻝ ﺍﻟﻀﺮﺍﺋﺐ ﻣﻦ‬

‫ﻭﺑﺴﺆﺍﻟﻪ ﻋﻦ ﺍﻟﺘﻮﺟﻬﺎﺕ ﺍﻟﺤﺎﻟﻴﺔ ﻓﻲ ﺳﻮﻕ ﺍﻟﻤﻌﺪﺍﺕ‬ ‫ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﺑﻤﺼﺮ‪ ،‬ﺃﺟﺎﺏ ﻳﺎﺳﻮ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺗﻠﺠﺄ ﻣﻌﻈﻢ‬

‫ﻣﺎﻛﻴﻨﺎﺗﻬـــﺎ‪ ،‬ﻭﺟﻌﻠﺘﻬـــﺎ ﺳـــﻬﻠﺔ ﺍﻟﺘﺸـــﻐﻴﻞ ﻭﺍﻟﺼﻴﺎﻧﺔ‪.‬‬ ‫ﺗﻌـــﺪ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺠﺪﻳـــﺪﺓ ﺃﻛﺜﺮ ﺇﻧﺘﺎﺟﻴﺔ ﺑﺴـــﺮﻋﺎﺗﻬﺎ‬

‫ﺍﻟﻤﻄﺎﺑـــﻊ‪ ،‬ﻭﺧﺎﺻـــﺔ ﺍﻟﻤﺘﻮﺳـــﻄﺔ ﻣﻨﻬـــﺎ‪ ،‬ﺍﻟﻰ ﺷـــﺮﺍﺀ‬

‫ﺍﻟﺘﺸـــﻐﻴﻠﻴﺔ ﺍﻟﻌﺎﻟﻴﺔ‪ ،‬ﻭﻳﻤﻜﻨﻬﺎ ﺇﻋﻄﺎﺀ ﻣﻨﺘﺠﺎﺕ ﺃﻋﻠﻰ‬

‫ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺼﻐﻴﺮﺓ ﻭﺗﺴﻬﻴﻞ ﺣﺼﻮﻟﻬﻢ ﻋﻠﻰ ﻗﺮﻭﺽ‬ ‫ﻣ ّﻴﺴـــﺮﺓ ﻟﻤﺴـــﺎﻋﺪﺗﻬﻢ ﻋﻠﻰ ّ‬ ‫ﺗﺨﻄﻲ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ‬ ‫ﺍﻟﺮﺍﻫﻨﺔ‪.‬‬

‫ﺍﻟﻴﻤﻦ‬

‫ﺗﺰﺍﻳﺪ ﻓﺮﺹ ﺍﻹﺳﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﻣﺴﺘﻌﻤﻠﺔ‬ ‫ﺷﺮﻛﺔ ﺍﻟﻨﺒﺮﺍﺱ ﻟﻠﺘﺠﺎﺭﺓ ﻭﺍﻟﺘﻮﻛﻴﻼﺕ‬ ‫ﺗﻌـــﺪ ﺷـــﺮﻛﺔ ﺍﻟﻨﺒﺮﺍﺱ ﻟﻠﺘﺠـــﺎﺭﺓ ﻭﺍﻟﺘﻮﻛﻴـــﻼﺕ ﺍﻟﺘﻲ‬ ‫ﺗﺄﺳﺴـــﺖ ﻋﺎﻡ ‪ ١٩٨٧‬ﻭﺗﺘﺨﺬ ﻣﻦ ﺻﻨﻌﺎﺀ ﻣﻘﺮﴽ ﻟﻬﺎ‪،‬‬ ‫ﺇﺣﺪﻯ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﻣﺠﺎﻝ ﺗﺠﺎﺭﺓ ﺍﻟﻤﻌﺪﺍﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻭﻣﻠﺤﻘﺎﺗﻬﺎ‪ .‬ﻭﻣﻦ ﻓﺮﻋﻬـــﺎ ﺑﻤﺪﻳﻨﺔ ﻋﺪﻥ‬ ‫ﻭﺑﻤﺴـــﺎﻋﺪﺓ ﻃﺎﻗـــﻢ ﻋﻤﻠﻬـــﺎ ﺍﻟﻤﺆﻟﻒ ﻣـــﻦ ﺃﻛﺜﺮ ﻣﻦ‬ ‫ﺗﻘﺪﻡ ﺍﻟﺸـــﺮﻛﺔ ﺧﺪﻣﺎﺗﻬﺎ ﺍﻟﻰ ﺍﻟﻌﺪﻳﺪ ﻣﻦ‬ ‫‪ ٢٠‬ﻣﻮﻇﻔﴼ‪ّ ،‬‬ ‫ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﻲ ﻋﻤـــﻮﻡ ﺃﺭﺟﺎﺀ ﺍﻟﻴﻤـــﻦ ﻣﻦ ﺧﻼﻝ‬ ‫ﺗﺰﻭﻳﺪﻫـــﻢ ﺑﺎﻟﻤﻌـــﺪﺍﺕ ﻭﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻟﻼﺯﻣـــﺔ ﺿﻤﻦ‬ ‫ﺟﻤﺎﻝ ﺍﻟﺤﻜﻴﻤﻲ‬ ‫ﻣﺪﻳﺮ ﺷﺮﻛﺔ ﺍﻟﻨﺒﺮﺍﺱ‬

‫ﻣﺠﺎﻻﺕ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺠﻠﻴﺪ‪.‬‬ ‫ﻳﺆﻛﺪ ﺟﻤﺎﻝ ﺍﻟﺤﻜﻴﻤﻲ‪ ،‬ﻣﺪﻳﺮ ﺷـــﺮﻛﺔ ﺍﻟﻨﺒﺮﺍﺱ‪ ،‬ﺑﺄﻥ‬ ‫ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ ﻭﺿﻌﻒ ﺍﻟﻘﺪﺭﺓ ﺍﻟﺸﺮﺍﺋﻴﺔ ﺃ ّﺛﺮﺗﺎ‬ ‫ﺑﺸـــﻜﻞ ﻛﺒﻴﺮ ﻓﻲ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺗﺠﺎﺭﺓ ﺍﻟﻤﻌﺪﺍﺕ‬ ‫ﻓﻲ ﺍﻟﻴﻤﻦ‪ .‬ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪ ” :‬ﻻﺷـــﻚ ﺃﻥ‬ ‫ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﺮﺍﻫﻨـــﺔ ﻭﺿﻌﻒ ﺍﻟﻘﺪﺭﺓ ﺍﻟﺸـــﺮﺍﺋﻴﺔ‬ ‫ﺃﺛـــﺮﺕ ﺇﻟﻰ ﺣـــﺪ ﻛﺒﻴﺮ ﻓﻲ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺗﺠﺎﺭﺓ‬ ‫ﻣﻌﺪﺍﺗﻬـــﺎ ﻓﻲ ﺍﻟﻴﻤـــﻦ‪ .‬ﻓﻔﻲ ﺍﻟﻮﻗﺖ ﺍﻟـــﺬﻱ ﺗﻨﺎﻗﺼﺖ‬ ‫ﻓﻴﻪ ﻓﺮﺹ ﺷﺮﺍﺀ ﻣﻌﺪﺍﺕ ﺟﺪﻳﺪﺓ ﺑﺴﺒﺐ ﻫﺬﻩ ﺍﻷﺯﻣﺔ‪،‬‬ ‫ﺇﺯﺩﺍﺩﺕ ﻓﻴﻪ ﻓﺮﺹ ﺷﺮﺍﺀ ﻣﻌﺪﺍﺕ ﻣﺴﺘﻌﻤﻠﺔ“‪.‬‬ ‫ﻭﻳﻀﻴـــﻒ‪” :‬ﻧﻌﺘﻘﺪ ﺑﺄﻧـــﻪ ُﻳﻤﻜﻦ ﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻡ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﺍﻟﺘﻨﺎﻓﺲ ﻣﻊ‬

‫ﺷـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﻲ ﺗﻤﺘﻠـــﻚ ﻣﻌـــﺪﺍﺕ ﺟﺪﻳﺪﺓ‪،‬‬ ‫ﻭﺫﻟﻚ ﻷﺳـــﺒﺎﺏ ﻋﺪﻳﺪﺓ‪ ،‬ﺃﻫﻤﻬـــﺎ‪ :‬ﺃﻭ ً‬ ‫ﻻ‪ ،‬ﺃﻥ ﺍﻟﺘﻨﺎﻓﺲ‬

‫‪ME Printer July 2009‬‬

‫ﻟﻴﺲ ﻣﺤﺼﻮﺭﴽ ﺑﻤﺎ ﺗﻤﺘﻠﻜﻪ ﺍﻟﺸﺮﻛﺔ ﻣﻦ ﻣﻌﺪﺍﺕ ﺑﻞ‬

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‫ﺍﻟﻴﻤـﻦ‬

‫ﺍﻟﻤﺴﺎﺣﺔ‬ ‫ﺍﻟﺴﻜﺎﻥ‬

‫‪ ٥٢٧,٩٧٠ :‬ﻛﻢ‪٢‬‬ ‫‪) ٢٣,٨٢٢,٧٨٣ :‬ﺗﻘﺪﻳﺮ ﻳﻮﻟﻴﻮ ‪(٢٠٠٩‬‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ )ﺗﻌﺎﺩﻝ ﺍﻟﻘﺪﺭﺓ ﺍﻟﺸﺮﺍﺋﻴﺔ(‪ ٥٥,٢٩ :‬ﻣﻠﻴﺎﺭ ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬ ‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ ‪ -‬ﻟﻠﻔﺮﺩ‬

‫‪ ٢,٤٠٠ :‬ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ – ﻣﺆﺷﺮ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻟﺤﻘﻴﻘﻴﺔ ‪:‬‬

‫‪) ٪٣,٢‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻘﻮﺓ ﺍﻟﻌﺎﻣﻠﺔ‬

‫‪ ٦,٤٩٤ :‬ﻣﻠﻴﻮﻥ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﻣﺆﺷﺮ ﺗﻨﻤﻴﺔ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺼﻨﺎﻋﻲ‬

‫‪) ٪٢,٥ :‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻹﻧﺘﺎﺝ ﺍﻟﻨﻔﻄﻲ‬

‫‪ ٣٢٠,٦٠٠ :‬ﺑﺮﻣﻴﻞ ﻓﻲ ﺍﻟﻴﻮﻡ ﺍﻟﻮﺍﺣﺪ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٧‬‬

‫ﻳﻜﻮﻥ ﺃﻳﻀﴼ ﺑﺎﻷﻳﺪﻱ ﺍﻟﻌﺎﻣﻠﺔ )ﺍﻟﻔﻨﻴﻦ(‪ ،‬ﻭﺍﻟﺘﺴـــﻮﻳﻖ‪،‬‬

‫ﻟﻠﻤﺸـــﺘﺮﻱ ﺧﺪﻣـــﺎﺕ ﻣـــﺎ ﺑﻌـــﺪ ﺍﻟﺒﻴـــﻊ ﺍﻟﺘﻲ ﺗﺸـــﻤﻞ‬

‫ﻭﺍﻷﺳـــﻌﺎﺭ ﻣـــﺎ ﺷـــﺎﺑﻪ ﺫﻟـــﻚ؛ ﺛﺎﻧﻴـــﴼ‪ ،‬ﻏﺎﻟﺒـــﴼ ﻣـــﺎ ﺗﻘﻮﻡ‬

‫ﺍﻟﺘﺮﻛﻴﺐ ﻭﺍﻟﺼﻴﺎﻧﺔ ﺑﺈﺳـــﺘﺜﻨﺎﺀ ﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ ﺍﻟﺘﻲ ﺗﺘﻮﻓﺮ‬

‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺑﺸﺮﺍﺀ ﻣﻌﺪﺍﺕ ﻣﺴـــﺘﻌﻤﻠﺔ ﻟﺘﻀﻴﻔﻬﺎ ﻋﻠﻰ‬

‫ﻟﺪﻯ ﺍﻟﻮﻛﻼﺀ“‪.‬‬

‫ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻷﺧﺮﻯ ﺍﻟﺘﻲ ﺗﻤﻠﻜﻬـــﺎ‪ ،‬ﻭﺑﺬﻟﻚ ﻻ ﺗﻌﺘﻤﺪ‬

‫ﻭﻳﻼﺣﻆ ﺍﻟﺤﻜﻴﻤﻲ ﺃﻥ ﺛﻤﺔ ﺗﻮﺟﻪ ﺳﺎﺋﺪ ﻟﺪﻯ ﺑﻌﺾ‬

‫ﻫﺬﻩ ﺍﻟﺸـــﺮﻛﺎﺕ ﻋﻠﻰ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﺇﻋﺘﻤﺎﺩﴽ‬

‫ﻋﻤـــﻼﺀ ﺍﻟﺸـــﺮﻛﺔ ﻭﺍﻟـــﺬﻱ ﻳﺘﻤﺜـــﻞ ﺑﺈﻗﺘﻨـــﺎﺀ ﻣﻌﺪﺍﺕ‬

‫ﻛﻠﻴﴼ ﺑﻞ ﺗﺴﺘﺨﺪﻣﻬﺎ ﻟﺰﻳﺎﺩﺓ ﻃﺎﻗﺘﻬﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ؛ ﻭﺛﺎﻟﺜﴼ‪،‬‬

‫ﻃﺒﺎﻋﻴـــﺔ ﺗﺘﻌﻠـــﻖ ﺑﺼﻨﺎﻋـــﺔ ﺍﻟﺘﻌﺒﺌـــﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻣﺜﻞ‬

‫ﻟﻴـــﺲ ﻫﻨﺎﻟـــﻚ ﻓﺮﻕ ﻛﺒﻴﺮ ﺑﻴـــﻦ ﻣﺎ ﺗﻮﻓـــﺮﻩ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﻣﻌﺪﺍﺕ ﻃﺒﺎﻋـــﺔ ﻭﺗﺠﻬﻴﺰ ﺍﻟﻌﻠـــﺐ‪ ،‬ﻭﻭﺭﻕ ﺍﻟﻜﻤﺒﻴﻮﺗﺮ‬

‫ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻭﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻟﻠﻤﺸـــﺘﺮﻱ ﺧﺎﺻﺔ‬

‫ﺍﻟﻤﺘﺼـــﻞ‪ ،‬ﻣﻀﻴﻔﴼ ﺃﻥ ﺑﻌﺾ ﺍﻟﻌﻤﻼﺀ ﻳﻘﺘﻨﻮﻥ ﺃﻧﻈﻤﺔ‬

‫ﺇﺫﺍ ﻛﺎﻧـــﺖ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻣـــﻦ ﺍﻟﻤﻮﺩﻳﻼﺕ‬

‫ﺍﻟﺴﻲ ﺗﻲ ﺑﻲ‪.‬‬

‫ﺍﻟﺤﺪﻳﺜﺔ“‪.‬‬

‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﻗﻤﻨﺎ ﻣﺆﺧﺮﴽ ﺑﺒﻴﻊ‬ ‫ﻭﻳﺨﺘﻢ ﺍﻟﺤﻜﻴﻤﻲ ﺣﺪﻳﺜﻪ‬

‫ﺗﻘﺪﻣﻬﺎ ﺷـــﺮﻛﺘﻪ‬ ‫ﻭﺑﺴـــﺆﺍﻟﻪ ﻋـــﻦ ﺍﻟﻀﻤﺎﻧـــﺎﺕ ﺍﻟﺘـــﻲ ّ‬

‫ﻭﺗﺮﻛﻴﺐ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ”ﺟﻲ ﺗﻲ ﺃﻭ ‪ “٥٢‬ﺃﺭﺑﻌﺔ ﻟﻮﻥ‬

‫ﻟﻠﻌﻤـــﻼﺀ ﺍﻟﺮﺍﻏﺒﻴـــﻦ ﺑﺸـــﺮﺍﺀ ﻣﺎﻛﻴﻨـــﺎﺕ ﻣﺴـــﺘﻌﻤﻠﺔ‪،‬‬ ‫ﺃﺟـــﺎﺏ ﺍﻟﺤﻜﻴﻤﻲ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻧﻘﻮﻡ ﺑﺈﺳـــﺘﻴﺮﺍﺩ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﻣﻦ ﻫﻴﺪﻟﺒﺮﺝ ﻓﻲ ﺻﻨﻌﺎﺀ‪ ،‬ﻭﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﻟﻮﻥ ﻭﺍﺣﺪ‬ ‫ﻓـــﻲ ﻛﻞ ﻣﻦ ﻣﺪﻳﻨﺔ ﺍﺏ ﻭﻋـــﺪﻥ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺟﻬﺎﺯ‬

‫ﻭﻧﻘﺪﻡ‬ ‫ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻣﻦ ﻣﺼـــﺎﺩﺭ ﺟﻴـــﺪﺓ ﻭﻣﻮﺛﻮﻗـــﺔ‪ّ ،‬‬

‫ﺳﻲ ﺗﻲ ﺑﻲ ﻣﻦ ﺃﻛﻔﺎ ﻭﺑﻌﺾ ﻣﻌﺪﺍﺕ ﺍﻟﺘﺠﻠﻴﺪ“‪.‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

‫‪www.meprinter.com‬‬

‫ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ‬

‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﺍﻟﺨﺎﺿﻌﺔ ﻟﺼﻴﺎﻧﺔ ﺟﻴﺪﺓ ﺗﻌﻤﻞ‬ ‫ﺑﻨﻔﺲ ﻛﻔﺎﺀﺓ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ‬ ‫ﺍﻟﻤﻄﺎﺑـﻊ ﺍﻹﺳﻼﻣﻴـﺔ ﺍﻟﻌﺮﺑﻴـﺔ‬ ‫ﺗﺄﺳﺴـــﺖ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻹﺳـــﻼﻣﻴﺔ ﺍﻟﻌﺮﺑﻴﺔ ﻋﺎﻡ ‪،١٩٨٧‬‬ ‫ﻭﺃﺿﻴﻔـــﺖ ﻟﻬﺎ ﺗﺠﺎﺭﺓ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻓﻲ ﻋﺎﻡ‬ ‫‪ .١٩٩٢‬ﺗﻌﻤـــﻞ ﺍﻟﻤﻄﺎﺑـــﻊ ﺑﻄﺎﻗـــﻢ ﻣﺆﻟـــﻒ ﻣـــﻦ ‪١٠‬‬ ‫ﻣﻮﻇﻔﻴﻦ‪ ،‬ﻭﺗﺸﺘﻤﻞ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﺍﻟﺘﻲ ﺗﻘﻮﻡ‬ ‫ﺑﺒﻴﻌﻬﺎ ﻋﻠﻰ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﺸـــﻄﻴﺐ‬ ‫ﻭﻣﻌـــﺪﺍﺕ ﺍﻟﺘﻜﺴـــﻴﺮ ﻭﺍﻟﻠﺼـــﻖ ﺍﻟﺨﺎﺻـــﺔ ﺑﺎﻟﻌﻠـــﺐ‬

‫ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ‬

‫ﺍﻟﻤﺴﺎﺣﺔ‬

‫‪ ٢,١٤٩,٦٩٠ :‬ﻛﻢ‪٢‬‬

‫ﺍﻟﺴﻜﺎﻥ‬

‫‪) ٢٨,٦٨٦,٦٣٣ :‬ﺑﻀﻤﻨﻬﻢ ‪ ٥,٥٧٦,٠٧٦‬ﻏﻴﺮ ﺳﻌﻮﺩﻳﻴﻦ( )ﺗﻘﺪﻳﺮ ﻳﻮﻟﻴﻮ ‪(٢٠٠٩‬‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ )ﺗﻌﺎﺩﻝ ﺍﻟﻘﺪﺭﺓ ﺍﻟﺸﺮﺍﺋﻴﺔ(‪:‬‬ ‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ ‪ -‬ﻟﻠﻔﺮﺩ‬

‫‪ ٥٨٢,٨‬ﻣﻠﻴﺎﺭ ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫‪ ٢٠,٧٠٠ :‬ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ – ﻣﺆﺷﺮ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻟﺤﻘﻴﻘﻴﺔ ‪:‬‬

‫‪) ٪٤,٢‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻜﺮﺗﻮﻧﻴﺔ‪.‬‬

‫ﺍﻟﻘﻮﺓ ﺍﻟﻌﺎﻣﻠﺔ‬

‫‪ ٦,٧٤ :‬ﻣﻠﻴﻮﻥ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﻣﺆﺷﺮ ﺗﻨﻤﻴﺔ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺼﻨﺎﻋﻲ‬

‫‪) ٪٤,٥ :‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﻳﻘـــﻮﻝ ﻧﺎﺟـــﻲ ﺍﻟﺤﻤـــﺪ‪ ،‬ﻣﺪﻳـــﺮ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻹﺳـــﻼﻣﻴﺔ‬

‫ﺍﻹﻧﺘﺎﺝ ﺍﻟﻨﻔﻄﻲ‬

‫‪ ٩,٢ :‬ﻣﻠﻴﻮﻥ ﺑﺮﻣﻴﻞ ﻓﻲ ﺍﻟﻴﻮﻡ ﺍﻟﻮﺍﺣﺪ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻌﺮﺑﻴـــﺔ‪” :‬ﻟﻢ ﻧﻼﺣـــﻆ ﺃﻱ ﺇﺭﺗﻔﺎﻉ ﻓـــﻲ ﺍﻟﻄﻠﺐ ﻋﻠﻰ‬ ‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﺧﻼﻝ ﺍﻟﻌﺎﻡ ﺍﻟﺤﺎﻟﻲ ﻭﺍﻟﻨﺼﻒ‬

‫ﻳﺘﺄﻛـــﺪﻭﺍ ﻣﻦ ﻗﻴﺎﻣﻬـــﺎ ﺑﺎﻟﻤﻬﺎﻡ ﺑﺎﻟﺸـــﻜﻞ ﺍﻟﻤﻄﻠﻮﺏ‪،‬‬

‫ﺍﻟﻤﺎﻛﻴﻨﺔ ﻟﻤﺪﺓ ﺳـــﺘﺔ ﺃﺷـــﻬﺮ‪ ،‬ﻣﺎ ﻟـــﻢ ﻳﻈﻬﺮ ﻋﻄﻞ ﻣﺎ‬

‫ﺍﻟﺜﺎﻧـــﻲ ﻣﻦ ﺍﻟﻌﺎﻡ ﺍﻟﺴـــﺎﺑﻖ‪ ،‬ﻓﺎﻷﺳـــﻮﺍﻕ ﻫـــﺪﺃﺕ ﻣﻦ‬

‫ﻭﻣـــﻦ ﺍﻟﻤﻌﺮﻭﻑ ﺃﻥ ﻣـــﻦ ﻳﻠﺠﺄ ﺍﻟﻰ ﺷـــﺮﺍﺀ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﺣﻴـــﺚ ﺍﻟﻄﻠـــﺐ ﻭﺍﻟﻤﻌﺮﻭﺽ ﻋﺎﻟﻤﻴﴼ ﻳﻤﺜّـــﻞ ﺃﻛﺜﺮ ﻣﻦ‬

‫ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻫـــﻲ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﺘـــﻲ ﻻ ﺗﻤﻠـــﻚ ﻗﻴﻤﺔ‬

‫ﻧﺘﻴﺠﺔ ﺳﻮﺀ ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻣﻦ ﻗِﺒﻞ ﺍﻟﻌﻤﻴﻞ“‪.‬‬ ‫ّ‬ ‫ﻭﻳﺴﻠﻂ ﺍﻟﺤﻤﺪ ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﺍﻟﺼﻔﻘﺎﺕ ﺍﻟﺘﻲ ﺣﻘﻘﺘﻬﺎ‬

‫ﺍﻟﻤﻄﻠﻮﺏ“‪.‬‬

‫ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﺠﺪﻳـــﺪﺓ‪ .‬ﺃﻋﺘﻘـــﺪ ﺑـــﺄﻥ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﺘـــﻲ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﻣﻦ ﺍﻟﻤﻤﻜﻦ ﺃﻥ ﺗﻜﻮﻥ ﻫﻨﺎﻙ ﻣﻨﺎﻓﺴـــﺔ‬

‫ﺃﺳـــﺘﻌﻤﻠﺖ ﻟﻔﺘـــﺮﺍﺕ ﻗﺼﻴـــﺮﺓ ﻛﺨﻤﺲ ﺳـــﻨﻮﺍﺕ ﺃﻭ‬

‫ﺷﺮﻛﺘﻪ ﺿﻤﻦ ﺳـــﻮﻕ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‪ ،‬ﻭﻳﺨﺘﻢ‬ ‫ﺣﺪﻳﺜـــﻪ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻗﻤﻨﺎ ﺑﺒﻴﻊ ﻣﻌﺪﺍﺕ ﻃﺒﺎﻋﺔ ﺃﺭﺑﻌﺔ ﻟﻮﻥ‬

‫ﺑﻴﻦ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻭﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻭﻟﻜﻨﻬﺎ‬ ‫ﻣﻨﺎﻓﺴـــﺔ ﻏﻴـــﺮ ﻣﺘﻜﺎﻓﺌﺔ‪ ،‬ﻓﺎﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺘـــﻲ ﺗﻤﺘﻠﻚ‬

‫ﺃﻗﻞ ُﻳﻤﻜـــﻦ ﺃﻥ ﺗﻔﻲ ﺑﺎﻟﻐﺮﺽ ﻭﺗﻌﻤﻞ ﺑﻨﻔﺲ ﻛﻔﺎﺀﺓ‬

‫ﻭﺃﺣﺎﺩﻳﺔ ﺍﻟﻠﻮﻥ ﻣﻦ ﻫﻴﺪﻟﺒﺮﺝ‪ ،‬ﻭﻣﻌﺪﺍﺕ ﺗﺸﻄﻴﺐ ﻣﻦ‬

‫ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ ﺇﻻ ﺃﻥ ﺗﻜﻠﻔﺔ ﺷـــﺮﺍﺋﻬﺎ ﺳـــﺘﻜﻮﻥ‬

‫ﻣﻌـــﺪﺍﺕ ﺟﺪﻳـــﺪﺓ ﺗﻜـــﻮﻥ ﺃﺭﺑﺎﺣﻬـــﺎ ﺃﻭﻓـــﺮ ﻓـــﻲ ﺣﻴﻦ‬

‫ﺃﻗﻞ“‪.‬‬

‫ﻭﻗﻄﻊ ﺍﻟﻤﺠـــﻼﺕ‪ ،‬ﻟﺼﺎﻟﺢ ﻋﺪﺓ ﻣﻄﺎﺑﻊ ﻛﻤﻄﺒﻌﺔ ﺩﺍﺭ‬

‫ﻻ ﺗﺘﻌـــﺪﻯ ﺧﺪﻣﺎﺗﻬـــﺎ ﻋﻨـــﺪ ﺍﻟﺒﻴﻊ ﺗﺮﻛﻴـــﺐ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﻭﻭﻓﻘﴼ ﻟﻠﺤﻤﺪ‪ ،‬ﺗﺘﻮﻟﻰ ﺷﺮﻛﺘﻪ ﻧﻘﻞ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﺍﻟﻨﺪﻭﺓ ﻭﻣﻄﺎﺑﻊ ﺩﺭﺓ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﻘﺼﻴﻢ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ‬

‫ﻭﺗﺸـــﻐﻴﻠﻬﺎ‪ .‬ﺃﻣﺎ ﺑﺎﺋﻌﻮ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻓﻜﺜﻴﺮﴽ‬

‫ﻭﺗﺮﻛﻴﺒﻬﺎ ﻭﺗﺸﻐﻴﻠﻬﺎ ﻭﺗﺴﻠﻤﻴﻬﺎ ﺍﻟﻰ ﻣﻮﻗﻊ ﺍﻟﻌﻤﻴﻞ‪ ،‬ﺇﺫ‬

‫ﻣﻄﺎﺑﻊ ﺃﺧﺮﻯ ﺟﺪﻳﺪﺓ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﻭﺍﻟﺴﻮﺩﺍﻥ“‪.‬‬

‫ﻣـــﺎ ﻳﻘﻮﻣﻮﻥ ﺑﺈﺻﻼﺣﻬﺎ ﻭﺗﻐﻴﻴﺮ ﻗﻄﻊ ﻏﻴﺎﺭ ﻓﻴﻬﺎ ﻟﻜﻲ‬

‫ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﻧﻀﻤﻦ ﻟﻠﻌﻤﻴﻞ ﺃﺳﺎﺳـــﻴﺎﺕ‬

‫ﻧﺎﺟﻲ ﺍﻟﺤﻤﺪ‬ ‫ﻣﺪﻳﺮ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻹﺳﻼﻣﻴﺔ ﺍﻟﻌﺮﺑﻴﺔ‬

‫ﻣﻮﻟﺮ ﻣﺎﺭﺗﻴﻨﻲ ﻭﺍﻟﺘﻲ ﺗﺴﺘﺨﺪﻡ ﻓﻲ ﺗﺠﻤﻴﻊ ﻭﺗﺪﺑﻴﺲ‬

‫ﻣﺼﺮ‬

‫ﺗﻮﺍﻓﺮ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﻓﻲ ﺍﻟﺴﻮﻕ‬ ‫ُﺗﺴﻬﻢ ﻓﻲ ﺇﺭﺗﻔﺎﻉ ﻣﺒﻴﻌﺎﺗﻬﺎ‬ ‫ﺷﺮﻛـﺔ ﻳﺎﺳـﻮ‬ ‫ﺗﺄﺳﺴـــﺖ ﺷـــﺮﻛﺔ ﻳﺎﺳـــﻮ ﻋـــﺎﻡ ‪ ١٩٩٥‬ﻛﺸـــﺮﻛﺔ‬ ‫ﻣﺘﺨﺼﺼـــﺔ ﻓـــﻲ ﺇﺳـــﺘﻴﺮﺍﺩ ﻭﺗﺠﺪﻳﺪ ﻭﺻﻴﺎﻧـــﺔ ﻭﺑﻴﻊ‬ ‫ﻭﺗﻮﺭﻳﺪ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﻣﻦ ﺃﻭﺭﻭﺑﺎ‪ .‬ﻭﻓﻲ ﻋﺎﻡ‬ ‫‪ ،٢٠٠٨‬ﺗﻢ ﺗﻌﻴﻴﻦ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻮﻛﻴﻞ ﺍﻟﻮﺣﻴﺪ ﻟﻤﺎﻛﻴﻨﺎﺕ‬ ‫ﺷـــﻴﻨﻮﻫﺎﺭﺍ ﺍﻟﻴﺎﺑﺎﻧﻴﺔ ﻓﻲ ﻣﺼﺮ ﻭﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ )ﻣﺎ‬ ‫ﻋﺪﺍ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻭﺍﻹﻣـــﺎﺭﺍﺕ(‪ .‬ﻳﻌﻤﻞ ﻟﺪﻯ ﺍﻟﺸـــﺮﻛﺔ‬

‫ﻣﺼـﺮ‬

‫ﺍﻟﻤﺴﺎﺣﺔ‬

‫‪ ١,٠٠١,٤٥٠ :‬ﻛﻢ‪٢‬‬

‫ﺍﻟﺴﻜﺎﻥ‬

‫‪) ٨٣,٠٨٢,٨٦٩ :‬ﺗﻘﺪﻳﺮ ﻳﻮﻟﻴﻮ ‪(٢٠٠٩‬‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ )ﺗﻌﺎﺩﻝ ﺍﻟﻘﺪﺭﺓ ﺍﻟﺸﺮﺍﺋﻴﺔ( ‪:‬‬ ‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ ‪ -‬ﻟﻠﻔﺮﺩ‬

‫‪ ٤٤٢,٦‬ﻣﻠﻴﺎﺭ ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫‪ ٥,٤٠٠ :‬ﺩﻭﻻﺭ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻨﺎﺗﺞ ﺍﻟﻤﺤﻠﻲ ﺍﻹﺟﻤﺎﻟﻲ – ﻣﺆﺷﺮ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻟﺤﻘﻴﻘﻴﺔ‬

‫‪:‬‬

‫‪) ٪٦,٩‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﺍﻟﻴـــﻮﻡ ﻗﺮﺍﺑﺔ ﺍﻟـ ‪ ٢٠‬ﻣﻮﻇﻔﴼ ﻣﻦ ﻓﻨﻴﻴﻦ ﻭﻣﻬﻨﺪﺳـــﻴﻦ‪،‬‬

‫ﺍﻟﻘﻮﺓ ﺍﻟﻌﺎﻣﻠﺔ‬

‫‪ ٢٤,٧٢ :‬ﻣﻠﻴﻮﻥ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﻣﺆﺷﺮ ﺗﻨﻤﻴﺔ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺼﻨﺎﻋﻲ‬

‫‪) ٪٧,٧ :‬ﺗﻘﺪﻳﺮ ‪(٢٠٠٨‬‬

‫ﻭﻗﺪ ﻧﺠﺤﺖ ﺍﻟﺸـــﺮﻛﺔ ﺑﺘﻮﺭﻳﺪ ﺃﻛﺜﺮ ﻣﻦ ‪ ٢٠٠‬ﻣﺎﻛﻴﻨﺔ‬

‫ﺍﻹﻧﺘﺎﺝ ﺍﻟﻨﻔﻄﻲ‬

‫‪ ٦٦٤,٠٠٠ :‬ﺑﺮﻣﻴﻞ ﻓﻲ ﺍﻟﻴﻮﻡ ﺍﻟﻮﺍﺣﺪ )ﺗﻘﺪﻳﺮ ‪(٢٠٠٧‬‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﻳﺎﺑﺎﻧﻴﺔ ﺍﻟﺼﻨﻊ‪.‬‬

‫ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﻣﻤﺎ ﻻ ﺷﻚ ﻓﻴﻪ ﺃﻥ ﺍﻷﺯﻣﺔ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﺣﺪﻳﺜﺔ ﺑﺄﺳﻌﺎﺭﻫﺎ ﺍﻟﻤﺮﺗﻔﻌﺔ‪ .‬ﻭﺑﺼﻮﺭﺓ ﻋﺎﻣﺔ‬

‫ﻭﻳﺪﻋـــﻢ ﺍﻟﻤﻬﻨـــﺪﺱ ﻣﺤﻤـــﺪ ﻳﺎﺳـــﻮ‪ ،‬ﻣﺎﻟـــﻚ ﻭﻣﺪﻳﺮ‬

‫ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻗﺪ ﺗﺴـــﺒﺒﺖ ﺑﺈﺭﺗﻔـــﺎﻉ ﺍﻟﻄﻠﺐ ﻋﻠﻰ‬

‫ﺷـــﻬﺪ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﻛﻠﺘﺎ ﺍﻟﺘﻘﻨﻴﺘﻴﻦ ﺇﻧﺤﺴـــﺎﺭﴽ‪ ،‬ﻭﻟﻜﻦ‬

‫ﺍﻟﺸـــﺮﻛﺔ‪ ،‬ﻧﻈﺮﻳـــﺔ ﺇﺭﺗﻔـــﺎﻉ ﺍﻟﻄﻠـــﺐ ﻋﻠـــﻰ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﺷـــﺮﺍﺀ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ‪ ،‬ﻓﺎﻟﻤﻄﺎﺑـــﻊ ﻟﻢ ﻳﻌﺪ‬

‫ﺍﻟﻨﺴـــﺐ ﺍﻟﻤﺌﻮﻳﺔ ﺃﻭﺿﺤﺖ ﺃﻥ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻧﺘﻴﺠـــﺔ ﻟﻸﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﺮﺍﻫﻨـــﺔ‪ ،‬ﺇﺫ‬

‫ﻟﺪﻳﻬـــﺎ ﺍﻟﺴـــﻴﻮﻟﺔ ﻭﺭﺅﻭﺱ ﺍﻷﻣـــﻮﺍﻝ ﺍﻟﻜﺎﻓﻴﺔ ﻟﺸـــﺮﺍﺀ‬

‫ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻣـــﺎ ﺯﺍﻝ ﻓـــﻲ ﺗﺰﺍﻳـــﺪ ﻣﺴـــﺘﻤﺮ ﻳﻘﺎﺑﻠـــﻪ‬

‫‪ME Printer July 2009‬‬

‫ﻣﺴـــﺘﻌﻤﻠﺔ ﺍﻟﻰ ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺼﺮﻱ‪ ،‬ﻭﻛﺎﻧﺖ ﻣﻌﻈﻤﻬﺎ‬

‫ﺍﻟﻤﻬﻨﺪﺱ ﻣﺤﻤﺪ ﻳﺎﺳﻮ‬ ‫ﻣﺎﻟﻚ ﻭﻣﺪﻳﺮ ﺷﺮﻛﺔ ﻳﺎﺳﻮ‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬

‫ُ‬ ‫ﻃﻮﻕ ﻧﺠﺎﺓ ﺍﻟﻄ ّﺒﺎﻋﻴـﻦ‬

‫ﻟﻢ ﺗﺸﻬﺪ ﺍﻟﺤﻠﻮﻝ ﺍﻟﺒﺪﻳﻠﺔ ﺍﻟﺘﻲ ﻟﻢ ﺗﺘﻨﺎﺯﻝ ﻋﻦ ﺍﻟﺠﻮﺩﺓ ﻭﺍﻟﻤﻌﻴﺎﺭﻳﺔ ﺇﺭﺗﻔﺎﻋﴼ ﻓﻲ ﺍﻟﻄﻠﺐ‬ ‫ﺗﺠﺎﺭ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﻣﻦ ﺍﻹﻣﺎﺭﺍﺕ‬ ‫ﻛﺎﻟﺬﻱ ﺗﺸﻬﺪﻩ ﻓﻲ ﻳﻮﻣﻨﺎ ﻫﺬﺍ‪ ،‬ﺣﺴﺐ ﻣﺎ ﺃﻓﺎﺩ ﺑﻪ ّ‬ ‫ﻭﺍﻟﺴﻌﻮﺩﻳﺔ ﻭﺍﻟﻴﻤﻦ ﻭﻣﺼﺮ ﻭﺳﻮﺭﻳﺎ ﻓﻲ ﺣﻮﺍﺭ ﺧﺎﺹ ﻣﻊ ‪ME Printer‬‬ ‫ﻗﺪ ﻻ ﻳﺒﺪﻭ ﻗﻴﺎﻡ ﻧﺴـــﺒﺔ ﻛﺒﻴﺮﺓ ﻣﻦ ﺃﺻﺤﺎﺏ ﺍﻟﻤﻄﺎﺑﻊ‬

‫ﺍﻟﻤﺘﻮﻓﺮﺓ ﻓﻲ ﺍﻟﺴـــﻮﻕ‪ ،‬ﺇﺫ ﻳﺠﺐ ﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ‬

‫ﺑﺈﻗﺘﻨـــﺎﺀ ﻣﻌﺪﺍﺕ ﻣﺴـــﺘﻌﻤﻠﺔ ﻭﻣﺮ ّﻣﻤﺔ ﺃﻣﺮﴽ ﻳﺴـــﺘﺪﻋﻲ‬

‫ﺇﺧﻀـــﺎﻉ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻟﻠﻔﺤﺺ ﻟﻤﻌﺮﻓﺔ ﻣﺎ ﺍﺫﺍ ﻛﺎﻧﺖ‬

‫ﻣـــﻦ ﺍﻟﻀﺮﻭﺭﻳﺎﺕ ﺍﻟﺘﻲ ﻳﻨﺒﻐﻲ ﻋﻠـــﻰ ﺍﻟﻤﻮ ّﺭﺩ ﺗﻘﺪﻳﻤﻬﺎ‬ ‫ﻋﻨﺪ ﺍﻟﺸﺮﺍﺀ‪ .‬ﻛﻤﺎ ﻳﻨﺒﻐﻲ ﻋﻠﻰ ﺷﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻲ‬

‫ﺗﻌﻤﻞ ﺑﺎﻟﺸﻜﻞ ﺍﻟﺼﺤﻴﺢ ﻭﺑﺄﻧﻬﺎ ﻟﻢ ﺗﺨﻀﻊ ﻟﻠﺘﺼﻠﻴﺢ‬

‫ﻋﻠـــﻰ ﺃﻋﻤﺎﻟﻬـــﻢ ﻓﻲ ﻇـــﻞ ﺇﺳـــﺘﻤﺮﺍﺭ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴﺔ‬

‫ﻣﺴﺒﻘﴼ‪.‬‬

‫ﻟﺪﻳﻬـــﺎ ﻧﻘﺺ ﺃﻭ ﻳﻨﻌﺪﻡ ﻓﻴﻬـــﺎ ﻛﺎﺩﺭ ﻓﻨﻲ ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ‬ ‫ّ‬ ‫ﻣﺸـــﻐﻠﻴﻦ ﻟﻠﻘﻴـــﺎﻡ ﺑﻤﻬﺎﻡ ﺻﻴﺎﻧـــﺔ ﺍﻟﻤﻌﺪﺍﺕ‪.‬‬ ‫ﺗﺪﺭﻳـــﺐ‬

‫ﺍﻟﺮﺍﻫﻨـــﺔ‪ .‬ﻭﻓـــﻲ ﺍﻟﻮﻗﺖ ﺍﻟـــﺬﻱ ﺗﻜﻮﻥ ﻓﻴـــﻪ ﺍﻟﻤﻌﺪﺍﺕ‬ ‫ً‬ ‫ﻣﻔﻀـــﻼ ﻋﻨـــﺪ ﺍﻟﺒﻌﺾ‪ ،‬ﺗﺴـــﺘﻄﻴﻊ‬ ‫ﺍﻟﺠﺪﻳـــﺪﺓ ﺧﻴـــﺎﺭﴽ‬

‫ﻭﻋﻨﺪ ﺷـــﺮﺍﺀ ﻣﻌﺪﺍﺕ ﻣﺴـــﺘﻌﻤﻠﺔ‪ ،‬ﻳﺠـــﺐ ﺍﻷﺧﺬ ﺑﻌﻴﻦ‬

‫ﻭﺑﻤـــﺎ ﺃﻥ ﺍﻟﺼﻴﺎﻧـــﺔ ﺍﻟﻮﻗﺎﺋﻴـــﺔ ﺗﻌـــﺪ ﺃﻣـــﺮﴽ ﺣﺎﺳـــﻤﴼ ﻓﻲ‬

‫ﺍﻹﻋﺘﺒﺎﺭ ﺑﻌﺾ ﺍﻟﻨﻘﺎﻁ ﺍﻟﻬﺎﻣﺔ‪ ،‬ﻭﻣﻨﻬﺎ ﺇﺧﺘﻴﺎﺭ ﺍﻟﻤﺎﻛﻴﻨﺔ‬ ‫ﺍﻟﻤﻨﺎﺳﺒﺔ ﻟﻠﻤﻬﻤﺔ ﺍﻟﻤﻨﺎﺳﺒﺔ؛ ﻭﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﻣﻮ ّﺭﺩ ّ‬ ‫ﻣﻄﻠﻊ‬

‫ﺗﺤﺪﻳﺪ ﺻﻼﺣﻴﺔ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‪ ،‬ﺳﻴﻜﻮﻥ ﻣﻦ‬

‫ﺍﻟﺪﻫﺸﺔ ﻻﺳﻴﻤﺎ ﻣﻊ ﺳﻌﻴﻬﻢ ﺍﻟﺪﺅﻭﺏ ﺍﻟﻰ ﺍﻟﻤﺤﺎﻓﻈﺔ‬

‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻭﺍﻟﻤﻮﺛﻮﻗﺔ ﺇﻧﺠﺎﺯ ﺍﻟﻤﻬﺎﻡ ﺫﺍﺗﻬﺎ‪،‬‬ ‫ﻭُﻳﻤﻜﻦ ﺗﺸـــﻐﻴﻠﻬﺎ ﻟﺴـــﻨﻮﺍﺕ ﻃﻮﻳﻠـــﺔ ﺇﺫﺍ ﻣﺎ ﺧﻀﻌﺖ‬

‫ﻟﻠﺼﻴﺎﻧﺔ ﺍﻟﺠﻴﺪﺓ‪.‬‬

‫‪ME Printer July 2009‬‬

‫ﺍﻟﻘﺎﺑﻠﺔ ﻹﻋﺎﺩﺓ ﺍﻹﺳـــﺘﺨﺪﺍﻡ ﻭﻣﻌﺮﻓﺔ ﺍﻷﺩﻭﺍﺕ ﺍﻟﻼﺯﻣﺔ‬

‫ﻋﻤﻼﺋﻪ ﺑﺨﺪﻣﺎﺕ ﻣﺎ ﺑﻌـــﺪ ﺍﻟﺒﻴﻊ ﻛﺎﻟﺪﻋﻢ ﺍﻟﻔﻨﻲ ﻋﻠﻰ‬ ‫ﺍﻟﻬﺎﺗـــﻒ ﺃﻭ ﺍﻟﺘﺪﺭﻳـــﺐ؛ ﻭﺇﻗﺘﻨﺎﺀ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﺘﻲ ﺗﺤ ّﻘﻖ‬

‫ﺍﻟﺘﻲ ﻫﻢ ﺑﺤﺎﺟﺔ ﺍﻟﻴﻬﺎ ﻗﺒﻞ ﺍﻟﺸﺮﻭﻉ ﺑﺸﺮﺍﺋﻬﺎ ﻭﺗﺤﺪﻳﺪ‬

‫ﻗﻴﻤﺔ ﻋﻨﺪ ﺇﻋﺎﺩﺓ ﺍﻟﺒﻴﻊ‪.‬‬

‫ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻣﻦ ﻣﺠﻠﺘﻨـــﺎ‪ ،‬ﺗﺘﻌ ّﺮﻑ ‪ME Printer‬‬

‫ﺍﻟﻤﺪﺓ ﺍﻟﺰﻣﻨﻴﺔ ﺍﻟﺘﻲ ﺳﺘﺴـــﺘﺨﺪﻡ ﻓﻴﻬﺎ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‪.‬‬

‫ﻭﺑﺎﻟﺮﻏـــﻢ ﻣـــﻦ ﺃﻥ ﺗﻜﻠﻔﺔ ﺍﻟﻌﻤﺎﻟﺔ ﺗﻤﺜّـــﻞ ﺍﻟﻬﻢ ﺍﻷﻛﺒﺮ‬

‫ﻓـــﻲ ﺍﻹﻣﺎﺭﺍﺕ ﻭﺑﻌـــﺾ ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ ﻓﻲ ﺍﻟﺸـــﺮﻕ‬

‫ﻭﺑﻤﻌﻨـــﻰ ﺁﺧـــﺮ ﻳﻨﺒﻐﻲ ﻋﻠـــﻰ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺃﻥ‬ ‫ﺗُﺴﻬﻢ ﻓﻲ ﻧﻤﻮ ﺃﻋﻤﺎﻝ ﺍﻟﺸﺮﻛﺔ ﻋﻠﻰ ﺍﻟﻤﺪﻯ ﺍﻟﺒﻌﻴﺪ‪.‬‬

‫ﻟﻠﻄﺒﺎﻋﻴـــﻦ ﻓـــﻲ ﻳﻮﻣﻨﺎ ﻫـــﺬﺍ‪ُ ،‬ﻳﻤﻜـــﻦ ﺍﻟﺘﺨﻔﻴﻒ ﻣﻦ‬

‫ﺍﻷﻭﺳﻂ‪ ،‬ﻋﻠﻰ ﻓﺮﺹ ﺍﻟﻨﻤﻮ ﺍﻟﻤﺘﺎﺣﺔ ﻟﺴﻮﻕ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﺣﺪﺓ ﻫﺬﺍ ﺍﻷﻣﺮ ﻋﻨﺪ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﻣﺴـــﺘﻌﻤﻠﺔ‬

‫ﻋﻨﺪﻣﺎ ﻳﻘ ّﺮﺭ ﻃ ّﺒﺎﻉ ﻣﺎ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﻣﺴﺘﻌﻤﻠﺔ‪،‬‬ ‫ﻳﻨﺒﻐـــﻲ ﻋﻠﻴـــﻪ ﺃﻥ ﻳﻜـــﻮﻥ ّ‬ ‫ﻣﻠﻤـــﴼ ﺑﺄﻧـــﻮﺍﻉ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ‬

‫ﺫﺍﺕ ﻛﻔـــﺎﺀﺓ ﻋﺎﻟﻴـــﺔ‪ .‬ﻭﻓﻴﻤـــﺎ ﻳﺘﻌﻠﻖ ﺑﺼﻴﺎﻧـــﺔ ﻭﺧﺪﻣﺔ‬

‫ﻳﻨﺒﻐﻲ ﻋﻠـــﻰ ﺍﻟﻄﺒﺎﻋﻴﻦ ﺍﻟﺘﺄﻛﺪ ﻣﻦ ﻧﻮﻋﻴﺔ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‬

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‫ﻋﻨـــﺪ ﺇﺧﺘﻴﺎﺭ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﻄﻠﻮﺑـــﺔ؛ ﻭﺇﺧﺘﻴﺎﺭ ﻣﻮ ّﺭﺩ ﻳﺰ ّﻭﺩ‬

‫ﺍﻟﻀـــﺮﻭﺭﻱ ﺑﻤﻜﺎﻥ ﺇﻣﺘﻼﻙ ﺧﺰﻳﻦ ﻣـــﻦ ﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ‪ ،‬ﻳﻌﺪ ﺍﻟﺘﺪﺭﻳﺐ ﻭﺍﻟﺪﻋﻢ ﺍﻟﻔﻨﻲ‬

‫ﻹﺟﺮﺍﺀ ﻋﻤﻠﻴﺔ ﺍﻟﺼﻴﺎﻧﺔ‪.‬‬ ‫ﻣـــﻦ ﺧـــﻼﻝ ﺃﺑـــﺮﺯ ﻣـــﻮ ّﺭﺩﻱ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ‬

‫ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪.‬‬

‫ﻣﺠﻤﻮﻋﺔ ﺷﺮﻛﺎﺕ ﻧﻬﻀﺔ ﻣﺼﺮ ﻟﻠﻨﺸﺮ‬ ‫ﻗﺎﻣـــﺖ ﻣﺠﻤﻮﻋـــﺔ ﺷـــﺮﻛﺎﺕ ﻧﻬﻀـــﺔ ﻣﺼﺮ ﻟﻠﻨﺸـــﺮ‬ ‫ﺍﻟﺘـــﻲ ﺗﺘﺨﺼـــﺺ ﺑﺘﻘﺪﻳـــﻢ ﺧﺪﻣﺎﺕ ﺍﻟﻨﺸـــﺮ ﺍﻟﻮﺭﻗﻲ‬ ‫ﺑﻜﺎﻓـــﺔ ﺃﺷـــﻜﺎﻟﻪ ﻭﺃﻧﻮﺍﻋـــﻪ )ﻛﺎﻟﻜﺘـــﺐ ﻭﺍﻟﻤﺠﻼﺕ(‬ ‫ﻭﺍﻟﻨﺸـــﺮ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ ﻛﺎﻷﻗﺮﺍﺹ ﺍﻟﻤﺪﻣﺠﺔ ﻭﻣﻮﺍﻗﻊ‬ ‫ﺍﻹﻧﺘﺮﻧـــﺖ‪ ،‬ﺑﻌـــﺮﺽ ﺃﺣـــﺪﺙ ﻣﻨﺘﺠﺎﺗﻬـــﺎ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﻭﺍﻷﻟﻜﺘﺮﻭﻧﻴﺔ‪.‬‬ ‫ﻭﻗـــﺎﻝ ﺍﻟﻤﻬﻨﺪﺱ ﻣﺎﺟـــﺪ ﺇﺑﺮﺍﻫﻴﻢ ﻧﺎﺋـــﺐ ﻣﺪﻳﺮ ﺇﺩﺍﺭﺓ‬ ‫ﺍﻟﻤﺸـــﺘﺮﻳﺎﺕ ﺑﺄﻥ ﺍﻟﻤﺠﻤﻮﻋﺔ ﺑﺼﺪﺩ ﺇﻗﺘﺤﺎﻡ ﻣﺠﺎﻝ‬ ‫ﺟﺪﻳﺪ ﺳﻴﺘﻢ ﺍﻹﻋﻼﻥ ﻋﻨﻪ ﻣﻊ ﻗﺮﺏ ﺣﻠﻮﻝ ﺍﻟﻤﻮﺳﻢ‬ ‫ﺍﻟﺪﺭﺍﺳﻲ ﺍﻟﺠﺪﻳﺪ‪.‬‬

‫ﺻﻮﺭﺓ ﺗﺬﻛﺎﺭﻳﺔ ﻟﻠﻄﻠﺒﺔ ﻭﺍﻟﻄﺎﻟﺒﺎﺕ‬

‫ﻣﻦ ﺟﻬﺘﻪ ﺃﻋﻠﻦ ﺍﻟﻤﻬﻨﺪﺱ ﺇﺳـــﻼﻡ ﻳﺎﺳـــﻴﻦ ﺍﻟﻤﺪﻳﺮ‬

‫ﺍﻟﻤﺸﺎﺭﻛﻴﻦ ﻓﻲ ﺍﻟﺠﺎﺋﺰﺓ‬

‫ﺍﻟﺘﻨﻔﻴﺬﻱ ﻓﻲ ﺇﺩﺍﺭﺓ ﺍﻟﺘﺴـــﻮﻳﻖ‪ ،‬ﻋﻦ ﺇﻧﻀﻤﺎﻡ ﺷـــﺮﻛﺔ‬

‫ﻭﺍﻟﺪﻋﺎﻳـــﺔ ﻭﺍﻹﻋﻼﻥ‪ ،‬ﻭﻣﻨﻬـــﺎ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ‬

‫ﺟﺪﻳـــﺪﺓ ﺍﻟـــﻰ ﻋﺎﺋﻠﺔ ﺷـــﺮﻛﺎﺕ ﻧﻬﻀﺔ ﻣﺼﺮ ﻟﻠﻨﺸـــﺮ‪،‬‬

‫ﻭﺍﻟﺪﻭﺍﺋﻴـــﺔ ﻭﺍﻷﻣﻨﻴﺔ ﻭﺍﻟﺘﺴـــﻮﻳﻘﻴﺔ ﻭﻣﻨﺘﺠﺎﺕ ﺍﻟﺘﻌﺒﺌﺔ‬

‫ﺇﻋﺘﻤﺎﺩ ﺳﻠﺴـــﻠﺔ ﻣﻦ ﺍﻹﺟـــﺮﺍﺀﺍﺕ ﻟﻤﻮﺍﺟﻬـــﺔ ﺍﻷﺯﻣﺔ‬

‫ﻭﻫـــﻲ ”ﺷـــﺮﻛﺔ ﻧﻬﻀـــﺔ ﻣﺼـــﺮ ﻟﻠﺘﺠـــﺎﺭﺓ ﻭﺍﻟﺘﻮﺯﻳﻊ“‬

‫ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﺘﻲ ﺗﻘﻮﻡ ﺍﻟﺸـــﺮﻛﺔ ﺑﺈﻧﺘﺎﺟﻬﺎ ﺑﺎﺳـــﺘﺨﺪﺍﻡ‬

‫ﻭﺣﺼﻮﻟﻬﺎ ﻋﻠﻰ ﺗﻮﻛﻴﻞ ﺇﺻﺪﺍﺭﺍﺕ ﺟﺎﻣﻌﺔ ﻛﺎﻣﺒﺮﻳﺪﺝ‬

‫ﺗﻘﻨﻴﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ ﻭﺍﻟﻔﻠﻜﺴـــﻮ ﻭﺍﻟﺴﻠﻚ‬

‫ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﺮﺍﻫﻨﺔ ﺍﻟﺘﻲ ﺃﻟﻘـــﺖ ﺑﻈﻼﻟﻬﺎ ﻋﻠﻰ ﻣﺨﺘﻠﻒ‬ ‫ﺍﻷﻧﺸـــﻄﺔ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ‪ .‬ﻭﻗﺪ ّ‬ ‫ﻟﺨﺼﺖ ﺍﻟﺸـــﺮﻛﺔ ﻫﺬﻩ‬

‫ﻟﻠﻜﺘﺐ ﺍﻟﺘﻌﻠﻴﻤﻴﺔ‪.‬‬

‫ﺳـــﻜﺮﻳﻦ ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﺍﻟﻰ ﺟﺎﻧـــﺐ ﺗﺼﻤﻴﻢ‬ ‫ﻭﺗﻨﻔﻴﺬ ﺍﻟﻼﻓﺘﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ﺑﺄﺣﺪﺙ ﻣﺎ ﺗﻮﺻﻠﺖ ﺍﻟﻴﻪ‬

‫ﺷﺮﻛﺔ ﺑﺮﻭﻫﺎﻭﺱ‬

‫ﺷﺎﺷﺎﺕ ﺍﻟﻌﺮﺽ ﺍﻟﺮﻗﻤﻴﺔ ﻭﺍﻟﻄﺒﺎﻋﻴﺔ‪.‬‬

‫ﺇﺳﺘﻌﺮﺿﺖ ﺷـــﺮﻛﺔ ”ﺑﺮﻭﻫﺎﻭﺱ“ ﻟﻠﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﻭﺍﻹﺳﺘﺸـــﺎﺭﺍﺕ ﺍﻟﻔﻨﻴـــﺔ‪ ،‬ﻛﺎﻓﺔ ﺍﻟﺨﺪﻣـــﺎﺕ ﻭﺍﻟﺤﻠﻮﻝ‬

‫ﺷﺮﻛﺔ ﻓﻼﺵ ﺑﺎﻙ ﻟﺼﻨﺎﻋﺔ ﺍﻟﻜﺮﺗﻮﻥ‬

‫ﻭﺍﻹﺳﺘﺸـــﺎﺭﺍﺕ ﺍﻟﺨﺎﺻـــﺔ ﺑﺼﻨﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﺃﻋﻠﻨﺖ ﺷـــﺮﻛﺔ ﻓﻼﺵ ﺑﺎﻙ ﻟﺼﻨﺎﻋـــﺔ ﺍﻟﻜﺮﺗﻮﻥ ﻋﻦ‬

‫ﺍﻹﺟﺮﺍﺀﺍﺕ ﺑﺘﺨﻔﻴﺾ ﺍﻟﻤﺼﺮﻭﻓﺎﺕ ﺑﻤﺎ ﻻ ﻳﺘﻌﺎﺭﺽ‬ ‫ﻣﻊ ﺍﻟﺠـــﻮﺩﺓ ﻭﺍﻹﻧﺘﺎﺟﻴﺔ‪ ،‬ﻭﺗﻘﻠﻴﻞ ﺍﻟﻤﺨﺰﻭﻥ ﺍﻟﻰ ﺃﻗﻞ‬ ‫ﺩﺭﺟﺎﺗﻪ‪ ،‬ﻭﺍﻹﺳـــﺘﺠﺎﺑﺔ ﻟﻄﻠﺒﺎﺕ ﺍﻟﻌﻤﻼﺀ ﻣﻬﻤﺎ ﻛﺎﻧﺖ‬ ‫ﺻﻐﻴـــﺮﺓ‪ ،‬ﻭﺍﻟﺴـــﻌﻲ ﺍﻟﻤﺘﻮﺍﺻـــﻞ ﺍﻟـــﻰ ﺇﻋﺘﻤـــﺎﺩ ﻛﺎﻓﺔ‬ ‫ﺑﺪﺍﺋﻞ ﺍﻟﺸـــﺮﺍﺀ ﺍﻟﻤﺘﺎﺣﺔ ﻟﻠﻮﺻـــﻮﻝ ﺑﺎﻟﺘﻜﻠﻔﺔ ﺍﻟﻰ ﺃﻗﻞ‬ ‫ﻣﺴﺘﻮﻳﺎﺗﻬﺎ‪.‬‬

‫ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ‪ :‬ﺇﺳﺘﻀﺎﻓﺔ ﺃﺿﺨﻢ ﻣﻌﺮﺽ ﻋﻦ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ‬ ‫ﺃﻣﺮﻳﻜﺎﺍﻟﺸﻤﺎﻟﻴﺔ‬ ‫ﺳﻴﻘﺎﻡ ﻣﻌﺮﺽ ”ﺑﺮﻧﺖ ‪ “09‬ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪ ١٦ – ١١‬ﺳﺒﺘﻤﺒﺮ ﺑﻤﺪﻳﻨﺔ ﺷﻴﻜﺎﻏﻮ ﺑﻮﻻﻳﺔ ﺇﻟﻴﻨﻮﻱ‬

‫ﺗﺴـــﺘﻌﺪ ﻣﺪﻳﻨـــﺔ ﺷـــﻴﻜﺎﻏﻮ ﻓـــﻲ ﻭﻻﻳﺔ ﺇﻟﻴﻨـــﻮﻱ ﻫﺬﺍ‬

‫ﺇﻟﻴـــﻪ ‪ ٥١‬ﻣﻤﺜ ً‬ ‫ﻼ ﻋﻦ ‪ ٥٠‬ﻣﺆﺳﺴـــﺔ ﺇﻋﻼﻣﻴﺔ ﻣﻦ ‪١٢‬‬

‫ﺍﻟﻌﺎﻡ ﻹﺳـــﺘﻀﺎﻓﺔ ﻣﺎ ُﻳﻤﻜﻦ ﺃﻥ ُﻳﻄﻠﻖ ﻋﻠﻴﻪ ﺑﺄﺿﺨﻢ‬

‫ﺩﻭﻟـــﺔ‪ ،‬ﺑﻀﻤﻨﻬﺎ ﻣﺠﻠﺔ ‪ ME Printer‬ﺍﻟﺘﻲ ﺃﺧﺘﻴﺮﺕ‬

‫ﻭﺃﺷـــﻤﻞ ﻣﻌـــﺮﺽ ﻋﺎﻟﻤـــﻲ ﻋـــﻦ ﺻﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﻓﻨـــﻮﻥ ﺍﻟﺠﺮﺍﻓﻴـــﻚ ﻓﻲ ﺃﻣﺮﻳـــﻜﺎ ﺍﻟﺸـــﻤﺎﻟﻴﺔ‪ ،‬ﻭﺍﻟﺬﻱ‬

‫ﻛﻤﻤﺜـــﻞ ﺇﻋﻼﻣـــﻲ ﺣﺼـــﺮﻱ ﻋـــﻦ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ‬ ‫ﺍﻷﻭﺳـــﻂ‪ .‬ﻭﻗﺪ ّ‬ ‫ﺷـــﻜﻞ ﺍﻟﺤﺪﺙ ﺍﻟﺬﻱ ﺃﻗﻴـــﻢ ﺑﻔﻨﺪﻕ‬

‫ﺳـــﻴﺘﻴﺢ ﻟﺰﻭﺍﺭﻩ ﻓﺮﺻﺔ ﺍﻹﻃﻼﻉ ﻋﻠﻰ ﺃﺣﺪﺙ ﺗﻘﻨﻴﺎﺕ‬

‫ﻭﺃﺑﺮﺍﺝ ﺍﻟﺸـــﻴﺮﺍﺗﻮﻥ ﺷـــﻴﻜﺎﻏﻮ ﻳﻮﻣﻲ ‪ ١٦‬ﻭ‪ ١٧‬ﻳﻮﻧﻴﻮ‬

‫ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ ﻭﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻭﺍﻟﻤﻨﺘﺠﺎﺕ‬

‫‪ ،٢٠٠٩‬ﻣﻨﺼﺔ ﻟﻠﺸﺮﻛﺎﺕ ﺍﻟﻌﺎﺭﺿﺔ ﻹﻋﻄﺎﺀ ﻧﺒﺬﺓ ﻋﻦ‬

‫ﻭﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻟﻤﺘﻌﻠﻘـــﺔ ﺑﺎﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﻃﺒﺎﻋﺔ‬

‫ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﺘﻲ ﺳﺘﻄﺮﺣﻬﺎ ﻓﻲ ﺍﻟﻤﻌﺮﺽ‪.‬‬

‫ﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﻨﺸـــﺮ ﻭﻣﺎ ﺷـــﺎﺑﻪ ﺫﻟﻚ‪ .‬ﻭﺳﻴﻘﺎﻡ ﻣﻌﺮﺽ‬

‫ﻭﺃﺷـــﺎﺭ ﻣﻨﻈﻤـــﻮ ”ﺑﺮﻧـــﺖ ‪ “09‬ﺍﻟـــﻰ ﺃﻥ ﺍﻟﻤﻌـــﺮﺽ‬

‫”ﺑﺮﻧـــﺖ ‪ ،“09‬ﺍﻟﺬﻱ ﺳـــﻴﺤﻤﻞ ﺛﻴﻤﺔ ”ﻣـــﺎﻱ ﺑﺮﻧﺖ“‬

‫ﺳـــﻴﺘﻀﻤﻦ ﻣﺸـــﺎﺭﻛﺔ ﺃﻛﺜـــﺮ ﻣـــﻦ ‪ ٦٥٠‬ﻋـــﺎﺭﺽ‪،‬‬

‫)ﻃﺒﺎﻋﺘﻲ(‪ ،‬ﻓﻲ ﻗﺼﺮ ﻣﺎﻛﻮﺭﻣﻴﻚ ﺑﻤﺪﻳﻨﺔ ﺷـــﻴﻜﺎﻏﻮ‬

‫ﻭﻋـــﺮﺽ ﺃﻭﻝ ﻟﻤﺌﺎﺕ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺃﺣﺪﺙ‬

‫ﺍﻟﺬﻱ ﺳﻴﺘﻨﺎﻭﻝ ﻣﻮﺿﻮﻋﺎﺕ ﺗﺘﻌﻠﻖ ﺑﻄﺒﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ‪،‬‬ ‫ﻭ“ﺟﺮﻳﻦ ﺳﺒﻴﺲ“ ﺍﻟﺬﻱ ُﺧﺼﺺ ﻷﻏﺮﺍﺽ ﺍﻟﺘﺪﺭﻳﺐ‬

‫ﺑﺎﻟﻮﻻﻳـــﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ ﺍﻷﻣﺮﻳﻜﻴﺔ ﻳﻮﻡ ﺍﻟـ ‪ ١١‬ﺳـــﺒﺘﻤﺒﺮ‬

‫ﺍﻹﺧﺘﺮﺍﻋـــﺎﺕ‪ .‬ﻭﺳـــﺘﺘﺄﻟﻒ ﺻﺎﻟﺔ ﺍﻟﻌﺮﺽ ﻣﻦ ﺳـــﺘﺔ‬

‫ﻋﻦ ﺣﻤﺎﻳﺔ ﺍﻟﺒﻴﺌﺔ‪.‬‬

‫‪ ،٢٠٠٩‬ﻭﺳﻴﺴﺘﻤﺮ ﻟﻐﺎﻳﺔ ‪ ١٦‬ﺳﺒﺘﻤﺒﺮ‪.‬‬

‫ﺃﺟﻨﺤﺔ ﻟﻌﺮﺽ ﻣﻨﺘﺠﺎﺕ ﻣﺘﺨﺼﺼﺔ‪ ،‬ﻭﻫﻲ ﺍﻟﻄﺒﺎﻋﺔ‪/‬‬

‫ﻭﺇﻧﻄﻼﻗـــﴼ ﻣـــﻦ ﺭﻏﺒﺘﻬﺎ ﻓـــﻲ ﺍﻟﺘﻮﺍﺻﻞ ﻣـــﻊ ﻣﺠﺘﻤﻊ‬

‫ﺍﻟﺘﺸﻄﻴﺐ‪ ،‬ﻃﺒﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ‪ ،‬ﺑﺮﺍﻣﺞ ﻣﺎ ﻗﺒﻞ ﺍﻟﻄﺒﺎﻋﺔ‪/‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻌﺎﻟﻤﻲ‪ ،‬ﺃﻗﺎﻣﺖ ﺷﺮﻛﺔ ”ﺟﺮﺍﻓﻴﻚ ﺁﺭﺕ ﺷﻮ“‬ ‫ّ‬ ‫ﺍﻟﻤﻨﻈﻤﺔ ﻟﻤﻌﺮﺽ ”ﺑﺮﻧﺖ ‪ ،“09‬ﺣﺪﺛﴼ ﺇﻋﻼﻣﻴﴼ ﺩﻋﺖ‬

‫ﺍﻟﺘﺼﻤﻴﻢ‪ ،‬ﻣﺮﻛﺰ ﺍﻹﺭﺳـــﺎﻝ ﻭﺍﻟﺘﻨﻔﻴﺬ‪ ،‬ﺟﻨﺎﺡ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻳﺸـــﺎﺭ ﺍﻟﻰ ﺃﻥ ﺃﺑﺮﺯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺸﺎﺭﻛﺔ ﻓﻲ ”ﺑﺮﻧﺖ‬ ‫‪ “09‬ﻫﻲ ﻛﻮﺩﺍﻙ‪ ،‬ﺑﺮﺳﺘﻴﻚ‪ ،‬ﺭﻳﻜﻮ‪ ،‬ﺇﻱ ﺃﻑ ﺁﻱ‪ ،‬ﻣﺎﻥ‬ ‫ﺭﻭﻻﻧـــﺪ‪ ،‬ﺯﻳﺮﻭﻛـــﺲ‪ ،‬ﻛﻮﻧﻴﻜﺎ ﻣﻴﻨﻮﻟﺘـــﺎ‪ ،‬ﺭﻳﺰﻭ‪ ،‬ﺃﻡ ﺟﻲ‬ ‫ﺁﻱ‪ ،‬ﻫﻨﻜﻞ‪ ،‬ﺩﻱ ﺃﻡ ﺃﺱ! ﻭﻟﻴﻚ ﺇﻣﻴﺞ ﺳﻴﺴﺘﻤﺰ‪.‬‬

‫‪ME Printer July 2009‬‬

‫ﺑﺎﻟﻨﺴﻖ ﺍﻟﻌﺮﻳﺾ ﻭﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﺼﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ‪ .‬ﻛﻤﺎ‬

‫ﺳﻴﺸـــﻬﺪ ﺍﻟﺤﻔﻞ ﺇﻃﻼﻕ ﺣﺪﺛﻴﻦ‪ ،‬ﻫﻤﺎ ”ﺑﺎﻙ ﺑﺮﻧﺖ“‬

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‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﻣﺼﺮ‪ :‬ﻣﻌـﺮﺽ ﺗﻜﻨﻮﺑﺮﻧـﺖ ﺍﻟﺜـﺎﻟـﺚ ‪٢٠٠٩‬‬ ‫‪ّ ME PRINTER‬‬ ‫ﺗﻠﺨﺺ ﺃﺑﺮﺯ ﺍﻷﺣﺪﺍﺙ ﺍﻟﺘﻲ ﺗﻀﻤﻨﻬﺎ ﺍﻟﻤﻌﺮﺽ ﺍﻟﻤﺘﺨﺼﺺ ﺑﺼﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬ ‫ﻋﻼﻡ ﻭﺷـــﺮﻛﺎﻩ ﺳﻠﺴﻠﺔ ﻣﻦ ﺍﻟﻨﺪﻭﺍﺕ ﻭﺍﻟﻤﺤﺎﺿﺮﺍﺕ‪،‬‬ ‫ﺗﻨﺎﻭﻟـــﺖ ﻓﻴﻬـــﺎ ﻣﻮﺿﻮﻋـــﺎﺕ ﻋﻦ ﺑﻌـــﺾ ﺍﻟﻤﺠﺎﻻﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻭﺗﻄﺒﻴﻘﺎﺗﻬـــﺎ‪ .‬ﻭﻭﻓﻘﴼ ﻟﻠﺸـــﺮﻛﺔ‪ ،‬ﺷـــﻬﺪﺕ‬ ‫ﻫـــﺬﻩ ﺍﻟﻨﺪﻭﺍﺕ ﺇﻗﺒﺎ ً‬ ‫ﻻ ﻛﺒﻴﺮﴽ ﻣـــﻦ ﻗِﺒﻞ ﺯﻭﺍﺭ ﺍﻟﻤﻌﺮﺽ‬ ‫ﺍﻟﻘﺎﺩﻣﻴﻦ ﻣﻦ ﻣﺼﺮ ﻭﺍﻟﺪﻭﻝ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻷﺧﺮﻯ‪.‬‬ ‫ﺷﺮﻛـﺔ ﻳـﺎﺳﻮ‬ ‫ﻗﺎﻣﺖ ﺷـــﺮﻛﺔ ﻳﺎﺳـــﻮ‪ ،‬ﺍﻟﻮﻛﻴﻞ ﺍﻟﺤﺼـــﺮﻱ ﻟﻤﺎﻛﻴﻨﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﺎﺭﻛﺔ ”ﺷﻴﻨﻮﻫﺎﺭﺍ“‪ ،‬ﺑﻌﺮﺽ ﺃﺣﺪﺙ‬ ‫ﻣـــﺎ ﺗﻮﺻﻠﺖ ﺇﻟﻴﻪ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﻴﺎﺑﺎﻧﻴﺔ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ‬

‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ‪:‬‬

‫ﺃﻭﻓﺴـــﺖ‪ .‬ﻭﻭﻓﻘـــﴼ ﻟﻤﺤﻤﺪ ﻳﺎﺳـــﻮ‪ ،‬ﺻﺎﺣـــﺐ ﻭﺭﺋﻴﺲ‬

‫ﺍﻟﻤﻬﻨﺪﺱ ﻣﻨﺼﻮﺭ ﺳﻠﻴﻤﺎﻥ‪ ،‬ﺭﺋﻴﺲ‬ ‫”ﺑﻴﺪﺍ“‪ ،‬ﻭﺍﻟﻤﻬﻨﺪﺱ ﺣﻤﺪﻱ ﺍﻟﻘﺒﻴﺴﻲ‪،‬‬

‫ﺷﺮﻛﺔ ﻳﺎﺳـــﻮ‪ ،‬ﺗﺘﻤﻴﺰ ﻣﺎﻛﻴﻨﺎﺕ ﺷـــﻴﻨﻮﻫﺎﺭﺍ ﺑﺄﺳﻌﺎﺭﻫﺎ‬

‫ﻣﺪﻳﺮ ”ﺑﻴﺘﺮﺍ“ ﺃﺛﻨﺎﺀ ﺍﻟﻨﺪﻭﺓ ﺍﻟﺘﻲ ﺃﻗﻴﻤﺖ‬

‫ﺍﻟﺘﻨﺎﻓﺴـــﻴﺔ ﻭﺟﻮﺩﺗﻬﺎ ﻭﺇﻧﺘﺎﺟﻴﺘﻬـــﺎ ﺍﻟﻌﺎﻟﻴﺔ ﺍﻟﺘﻲ ﺗﺼﻞ‬

‫ﻋﻠﻰ ﻫﺎﻣﺶ ﻣﻌﺮﺽ ﺗﻜﻨﻮﺑﺮﻧﺖ ‪٢٠٠٩‬‬

‫ﻟﻐﺎﻳﺔ ‪ ١٥٠,٠٠‬ﻃﺒﻌﺔ ﻓﻲ ﺍﻟﺴﺎﻋﺔ ﺍﻟﻮﺍﺣﺪﺓ‪.‬‬ ‫ﺇﺧﺘُﺘﻤـــﺖ ﻓﻲ ﺍﻟﻌﺎﺻﻤـــﺔ ﺍﻟﻤﺼﺮﻳﺔ ﺍﻟﻘﺎﻫـــﺮﺓ ﻓﻌﺎﻟﻴﺎﺕ‬

‫ﻟﺰﺍﺋﺮﻱ ﺍﻟﻤﻌﺮﺽ ﻣﻦ ﻃﻠﺒﺔ ﻭﻃﺎﻟﺒﺎﺕ ﻗﺴﻢ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﺪﻭﺭﺓ ﺍﻟﺜﺎﻟﺜﺔ ﻣﻦ ﻣﻌﺮﺽ ”ﺗﻜﻨﻮﺑﺮﻧﺖ“ ﺍﻟﻤﺘﺨﺼﺺ‬

‫ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻟﺘﻐﻠﻴﻒ ﺑﻜﻠﻴﺔ ﺍﻟﻔﻨﻮﻥ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ ﺑﺠﺎﻣﻌﺔ‬

‫ﻭﺃﺿﺎﻑ‪” :‬ﺗﺘﻤﻴﺰ ﻣﺎﻛﻴﻨﺎﺕ ﺷﻴﻨﻮﻫﺎﺭﺍ ﺃﻳﻀﴼ ﺑﺄﺣﺠﺎﻣﻬﺎ‬ ‫ّ‬ ‫ﻭﺍﻟﺘﺤﻜﻢ‬ ‫ﺍﻟﻤﺪﻣﺠـــﺔ ﻭﺳـــﻬﻮﻟﺔ ﻭﺑﺴـــﺎﻃﺔ ﺗﺸـــﻐﻴﻠﻬﺎ‬

‫ﺑﺼﻨﺎﻋﺎﺕﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‪،‬ﺍﻟﺬﻱ ﺃﻗﻴﻢﻟﻠﻔﺘﺮﺓﻣﻦ‪٢٤‬‬

‫ﺣﻠﻮﺍﻥ‪ ،‬ﻋﻦ ﺃﺣﺪﺙ ﻣﺎ ﺗﻮﺻﻠﺖ ﺇﻟﻴﻪ ﺗﻘﻨﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻓﻴﻬﺎ‪ ،‬ﺇﺫ ُﻳﻤﻜﻦ ﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ ﺗﺮﻛﻴﺐ ﺍﻷﻟﻮﺍﺡ‬

‫– ‪ ٢٨‬ﻣﺎﻳﻮ ‪ ٢٠٠٩‬ﺑﻤﺮﻛﺰ ﺍﻟﻘﺎﻫﺮﺓ ﺍﻟﺪﻭﻟﻲ ﻟﻠﻤﺆﺗﻤﺮﺍﺕ‪.‬‬

‫ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻟﺘﻐﻠﻴﻒ‪ ،‬ﻭﻣﻨﻬﺎ ﺷﺮﻛﺔ ”ﻭﺍﻥ ﻓﻴﺸﻦ“ ﺍﻟﺘﻲ‬

‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺍﻷﺭﺑﻌـــﺔ ﻓـــﻲ ﺃﻗـــﻞ ﻣـــﻦ ﺩﻗﻴﻘـــﺔ ﻭﺍﺣـــﺪﺓ‬

‫ﻭﺍﻟﺤﺪﺙ ﻫﻮ ﻣﻦ ﺗﻨﻈﻴﻢ ﺍﻟﺠﻤﻌﻴﺔ ﺍﻟﺘﻌﺎﻭﻧﻴﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ‬ ‫ﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺴـــﺘﻠﺰﻣﺎﺗﻬﺎ )ﺗﺎﺝ(‪ ،‬ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ‬

‫ﻋ ّﺮﻓﺖ ﺍﻟﻄﻠﺒﺔ ﺑﺄﺣـــﺪﺙ ﺑﺮﺍﻣﺠﻬﺎ ﻟﻤﻌﺎﻟﺠﺔ ﺍﻟﻤﻠﻔﺎﺕ‬

‫ﻭﺗﺤﺴـــﻴﻨﻬﺎ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺍﻟﺒﺮﺍﻣﺞ ﺍﻟﺨﺎﺻﺔ ﺑﺘﻘﻠﻴﻞ‬

‫ﻭ ُﻳﻤﻜﻨﻬـــﺎ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺧﺎﻣﺎﺕ ﺗﺘﺮﺍﻭﺡ ﻣﻦ ‪ ٤٠‬ﺍﻟﻰ‬ ‫‪ ٤٠٠‬ﺟـــﻢ‪/‬ﻡ‪ ،٢‬ﻭﻗﺪ ﺣ ّﻘﻘﺖ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻧﺠﺎﺣﴼ‬

‫ﺟﻤﻌﻴﺔ ﺗﻨﻤﻴﺔ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ )ﺑﻴﺪﺍ(‪.‬‬

‫ﺇﺳـــﺘﻬﻼﻙ ﺍﻷﺣﺒﺎﺭ ﺑﻨﺴـــﺐ ﺗﺼﻞ ﺣﺘﻰ ‪ ،٪٤٠‬ﻣﻤﺎ‬

‫ﻛﺒﻴﺮﴽ ﻻﺳﻴﻤﺎ ﻓﻲ ﻗﺎﺭﺗﻲ ﺁﺳﻴﺎ ﻭﺃﻭﺭﻭﺑﺎ“‪.‬‬

‫ﻭﻭﻓﻘﴼ ﻟﻠﻤﻨﻈﻤﻴﻦ‪ ،‬ﺃﺳـــﺘﻀﺎﻑ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺬﻱ ﻗﺎﻣﺖ‬

‫ﻳﻮﻓﺮ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﺘﻜﺎﻟﻴﻒ ﺍﻟﻄﺒﺎﻋﻴﺔ‪.‬‬

‫ﻭﺑﺎﻹﺷـــﺘﺮﺍﻙ ﻣﻊ ﺷـــﺮﻛﺔ ”ﻛﺮﻳﻴﺘﻴـــﻒ ﺗﻜﻨﻮﻟﻮﺟﻲ“‪،‬‬ ‫ﻗﺎﻣﺖ ﺷـــﺮﻛﺔ ﻳﺎﺳﻮ ﺑﻌﻤﻞ ﺇﺧﺘﺒﺎﺭﺍﺕ ﺍﻵﻳﺰﻭ ﺍﻟﺨﺎﺻﺔ‬

‫ﺑﺈﻓﺘﺘﺎﺣﻪ ﻭﺯﻳﺮﺓ ﺍﻟﻘﻮﻯ ﺍﻟﻌﺎﻣﻠﺔ ﺍﻟﻤﺼﺮﻳﺔ ﻋﺎﺋﺸﺔ ﻋﺒﺪ‬ ‫ﺍﻟﻬـــﺎﺩﻱ‪ ،‬ﺃﻛﺜﺮ ﻣﻦ ﻣﺎﺋﺘﻲ ﻋـــﺎﺭﺽ ﻣﺤﻠﻲ ﻭﺇﻗﻠﻴﻤﻲ‬

‫ﺷﺮﻛﺔ ﻳﻮﺳﻒ ﻋﻼﻡ ﻭﺷﺮﻛﺎﻩ‬

‫ﻭﻋﺎﻟﻤﻲ‪ .‬ﻭﺗﻀﻤﻨﺖ ﻗﺎﺋﻤﺔ ﺍﻟﻌﺎﺭﺿﻴﻦ ﻋﻠﻰ ﻣﺼﻨ ّﻌﻲ‬

‫ﻗﺎﻣﺖ ﺷـــﺮﻛﺔ ﻳﻮﺳﻒ ﻋﻼﻡ ﻭﺷﺮﻛﺎﻩ‪ ،‬ﻭﻛﻼﺀ ﻣﻌﺪﺍﺕ‬

‫ﺍﻟﻤﻌﺮﻭﺿﺔ ﻓﻲ ﺟﻨﺎﺣﻬﺎ ﺑﺎﻟﻤﻌﺮﺽ‪ ،‬ﻭﺫﻟﻚ ﺑﺎﺳﺘﺨﺪﺍﻡ‬

‫ﻫﻴﺪﻟﺒـــﺮﺝ ﻓـــﻲ ﻣﺼـــﺮ ﻭﺍﻟﺮﺍﻋﻲ ﺍﻟﺮﺋﻴﺴـــﻲ ﻟﻤﻌﺮﺽ‬

‫ﻧﻈﺎﻡ ﻗﻴﺎﺱ ﺍﻟﺠﻮﺩﺓ ”ﺑﺮﻳﺲ ﺳـــﺎﻳﻦ ﺑﺮﻭ“‪ ،‬ﻭﺍﻷﻓﻼﻡ‬

‫ﺗﻜﻨﻮﺑﺮﻧﺖ ‪ ،٢٠٠٩‬ﺑﻌﺮﺽ ﺃﻧﻈﻤﺔ ﻭﺑﺮﺍﻣﺞ ﺍﻟﻤﺤﺎﻛﺎﺓ‬

‫ﻭﺍﻟﺒﺮﻭﻓﺎﺕ ﻣﻦ ﺷـــﺮﻛﺔ ”ﺃﺑﻮﻟﻮ ﺑﺮﻧـــﺖ ﻣﻴﺪﻳﺎ“‪ .‬ﻭﻭﻓﻘﴼ‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻲ ﺗﻨﺘﺠﻬﺎ ﺷـــﺮﻛﺔ ﺳـــﺎﻳﻨﺎﺑﺲ ﺟﺮﺍﻓﻴﻚ‬

‫ﻟﻴﺎﺳﻮ‪ ،‬ﻧﺠﺤﺖ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻓﻲ ﺗﺤﻘﻴﻖ ﻭﻣﻄﺎﺑﻘﺔ‬

‫ﺍﻟﻜﻴﻤﻴﺎﻭﻳـــﺔ‪ ،‬ﺍﻟـــﻰ ﺟﺎﻧـــﺐ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺷـــﺮﻛﺎﺕ‬

‫ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ ﺍﻟﻔﺮﻧﺴـــﻴﺔ‪ ،‬ﻭﺫﻟﻚ ﻟﻠﻤـــﺮﺓ ﺍﻷﻭﻟﻰ ﻓﻲ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺼﻨّﻌﻲ ﻭﻣﻮ ّﺭﺩﻱ ﻣﻮﺍﺩ ﺍﻟﺘﻐﻠﻴﻒ ﻭﻣﺼﻨ ّﻌﻲ‬

‫ﻣﺼﺮ‪ .‬ﻭﻭﻓﻘﴼ ﻟﻠﺸﺮﻛﺔ‪ ،‬ﻳﺘﻢ ﺍﻟﻌﻤﻞ ﺣﺎﻟﻴﴼ ﻋﻠﻰ ﺗﻌﺮﻳﺐ‬

‫ﺍﻟﻤﻮﺍﺻﻔـــﺎﺕ ﺍﻟﻘﻴﺎﺳـــﻴﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﺍﻟﺨﺎﺻـــﺔ ﺑﻄﺒﺎﻋﺔ‬ ‫ﺍﻷﻭﻓﺴـــﺖ ﺭﻗﻢ ‪ ،١٢٦٤٧‬ﻛﻤـــﺎ ﺃُﻋﺠﺐ ﺍﻟﺤﺎﺿﺮﻭﻥ‬

‫ﺍﻟﺒﺮﻧﺎﻣﺞ ﻭﺳـــﻴﺘﻢ ﺗﺴﻮﻳﻘﻪ ﻓﻲ ﻋﻤﻮﻡ ﺃﺭﺟﺎﺀ ﺍﻟﻤﻨﻄﻘﺔ‬

‫ﺑﺴـــﺮﻋﺔ ﻭﺩﻗﺔ ﺍﻟﻀﺒﻂ ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﻲ ﺗﺘﻴﺤﻬﺎ ﻫﺬﻩ‬

‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻣﺴـــﺘﻠﺰﻣﺎﺗﻬﺎ‪ ،‬ﻭﻣﻮ ّﺭﺩﻱ ﻣﻌﺪﺍﺕ‬ ‫ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﺘﺸﻄﻴﺐ‪ ،‬ﻭﻣﺼﻨ ّﻌﻲ ﻭﻣﻮ ّﺭﺩﻱ‬ ‫ﻭﺭﻕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻷﺣﺒـــﺎﺭ ﻭﺃﻟـــﻮﺍﺡ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻤﻮﺍﺩ‬

‫‪ME Printer July 2009‬‬

‫ﻗﻄـــﻊ ﺍﻟﻐﻴﺎﺭ‪ ،‬ﻭﻋﺪﺩ ﻣﻦ ﺍﻟﻮﻛﺎﻻﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﻣﻤﺜﻠﻲ‬

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‫ﺑﻄﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺔ ﺷﻴﻨﻮﻫﺎﺭﺍ ”ﻓﻲ ‪“٥٢‬‬

‫ﺑﻌﺾ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ‪.‬‬

‫ﺍﻟﻌﺮﺑﻴﺔ‪.‬‬

‫ﻭﺃﻗﻴﻢ ﻋﻠﻰ ﻫﺎﻣﺶ ﺍﻟﻤﻌﺮﺽ ﺳﻠﺴـــﻠﺔ ﻣﻦ ﺍﻟﻨﺪﻭﺍﺕ‬

‫ﻛﻤـــﺎ ﺇﺷـــﺘﻤﻠﺖ ﻣﻌﺮﻭﺿـــﺎﺕ ﺍﻟﺸـــﺮﻛﺔ ﻋﻠـــﻰ ﻧﻈـــﺎﻡ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‪.‬‬

‫ﺍﻟﺘـــﻲ ﺗﻨﺎﻭﻟـــﺖ ﻣﻮﺿﻮﻋﺎﺕ ﻣﻦ ﻗﺒﻴـــﻞ ﺩﻣﺞ ﺗﻘﻨﻴﺎﺕ‬

‫)‪(Prinect Workflow‬ﻣﻦﻫﻴﺪﻟﺒﺮﺝﻭﺍﻟﺬﻱﻳﻌﻤﻞ‬

‫ﺷﺮﻛﺔ ﺑﻴﺴﺖ ﻣﻴﺪﻳﺎ‬

‫ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ ﺑﺎﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻭﺇﺳـــﺘﺨﺪﺍﻡ‬

‫ﻋﻠـــﻰ ﺭﺑﻂ ﺟﻤﻴﻊ ﻣﺮﺍﺣـــﻞ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺜﻼﺙ ﺑﺒﻌﻀﻬﺎ‬

‫ﺇﺳـــﺘﻌﺮﺿﺖ ﺷـــﺮﻛﺔ ﺑﻴﺴـــﺖ ﻣﻴﺪﻳـــﺎ‪ ،‬ﺍﻟﻤﺘﺨﺼﺼـــﺔ‬

‫ﺃﺣﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﺗﺤﺴـــﻴﻦ ﺟﻮﺩﺓ ﻃﺒﺎﻋﺔ‬

‫ﺍﻟﺒﻌـــﺾ‪ ،‬ﻭﻣﺎﻛﻴﻨﺔ ﺇﺧﺮﺍﺝ ﺍﻷﻟـــﻮﺍﺡ )‪Suprasetter‬‬

‫ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻟﺪﻋﺎﻳـــﺔ ﻭﺍﻹﻋـــﻼﻥ ﻭﺧﺪﻣـــﺎﺕ ﺍﻟﺤﻔﺮ‬

‫‪ (105‬ﺫﺍﺕ ﺍﻟﺴـــﺮﻋﺔ ﻭﺍﻷﺩﺍﺀ ﺍﻟﻌﺎﻟـــﻲ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻰ‬

‫ﻭﺍﻟﺘﻘﻄﻴـــﻊ ﺑﺎﻟﻠﻴﺰﺭ‪ ،‬ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣـــﻦ ﺍﻟﻠﻮﺣﺎﺕ‬

‫ﺍﻟﻔﻠﻜﺴـــﻮ‪ ،‬ﻭﺍﻟﺘﺪﺭﻳـــﺐ ﻭﺍﻟﺘﻌﻠﻴﻢ ﺍﻟﻤﻬﻨـــﻲ ﻓﻲ ﻣﺼﺮ‬ ‫ﻭﻏﻴﺮﻫﺎ‪ .‬ﺣﻴﺚ ّ‬ ‫ﻧﻈﻤﺖ ﺷـــﺮﺍﻛﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻹﻋﻼﻥ‬

‫ﺍﻟﺒﺮﺍﻣﺞ ﺍﻟﺘﺸﻐﻴﻠﻴﺔ ﺍﻟﻤﺴﺎﻋﺪﺓ‪.‬‬

‫ﺍﻹﺭﺷـــﺎﺩﻳﺔ ﻭﺍﻟﺘﺤﺬﻳﺮﻳﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻷﻣﻦ ﺍﻟﺼﻨﺎﻋﻲ‪،‬‬

‫ﻟﻤﺸـــﺮﻭﻉ ﺇﺻﻼﺡ ﺍﻟﺘﻌﻠﻴﻢ ﺍﻟﻔﻨﻲ ﻭﺍﻟﺘﺪﺭﻳﺐ ﺍﻟﻤﻬﻨﻲ‬

‫ﻭﻗﺎﻣـــﺖ ﺍﻟﺸـــﺮﻛﺔ ﺃﻳﻀـــﴼ ﺑﻌـــﺮﺽ ﺃﺣـــﺪﺙ ﻣﺎﻛﻴﻨـــﺔ‬

‫ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟﻰ ﺃﺣـــﺪﺙ ﺍﻟﺨﺪﻣﺎﺕ ﻓـــﻲ ﺍﻟﺤﻔﺮ ﻋﻠﻰ‬

‫»ﺑﻴﺘـــﺮﺍ«‪ ،‬ﻧـــﺪﻭﺓ ﺧﺎﺻﺔ ﻋﻦ ﺍﻟﺘﺪﺭﻳـــﺐ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ‬

‫ﻟﻠﺒﺮﻭﻓﺎﺕ ﻣﻦ ﺇﺑﺴﻮﻥ ﻭﺍﻟﺘﻲ ﺗُﺴﺘﺨﺪﻡ ﻓﻲ ﺍﻟﺤﺼﻮﻝ‬

‫ﺍﻟﺰﺟﺎﺝ ﺑﺸﺒﻜﺎﺕ ﺍﻟﻬﺎﻓﺘﻮﻥ‪ ،‬ﻭﺍﻟﺤﻔﺮ ﻋﻠﻰ ﺍﻟﺮﺧﺎﻡ ﻣﻊ‬

‫ﺗﺤﺪﺙ ﺧﻼﻟﻬﺎ ﺍﻟﻤﻬﻨﺪﺱ ﺣﻤﺪﻱ ﺍﻟﻘﺒﻴﺴﻲ‪،‬‬ ‫ﻣﺼﺮ‪ّ ،‬‬

‫ﻋﻠﻰ ﺍﻟﺒﺮﻭﻓﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ )‪SM74‬‬

‫ﺍﻟﺘﻠﻮﻳﻦ ﺍﻟﻤﺘﻨﻮﻉ‪.‬‬

‫ﻣﺪﻳـــﺮ »ﺑﻴﺘـــﺮﺍ« ﻋﻦ ﺃﻥ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﻲ ﻣﺼﺮ‬

‫‪ (Speedmaster‬ﺫﺍﺕ ﺍﻟﺨﻤﺴـــﺔ ﺃﻟـــﻮﺍﻥ ﻣـــﻦ‬

‫ﻭﻗﺎﻝ ﻭﻟﻴﺪ ﻋﺒﺪ ﺍﻟﻌﻈﻴﻢ ﻣﺪﻳﺮ ﻭﺻﺎﺣﺐ ﺷﺮﻛﺔ ﺑﻴﺴﺖ‬

‫ﻳﺤﺘـــﺎﺝ ﺇﻟـــﻰ ﻗﺮﺍﺑﺔ ﺍﻟــــ ‪ ٣,٠٠٠‬ﻋﺎﻣﻞ ﻓﻨـــﻲ ﻓﻲ ﻛﻞ‬

‫ﻫﻴﺪﻟﺒـــﺮﺝ‪ ،‬ﻭﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ )‪،(RISO‬‬

‫ﻋﺎﻡ‪ .‬ﻛﻤﺎ ﺃﺷـــﺎﺭ ﺍﻟﻰ ﺃﻥ ﺭﺳـــﺎﻟﺔ ﺍﻟﺸﺮﺍﻛﺔ ﺗﻜﻤﻦ ﻓﻲ‬

‫ﺍﻟـــﻰ ﺟﺎﻧﺐ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻘﺺ ﺑﻮﻻﺭ ﺍﻷﻟﻤﺎﻧﻴﺔ ﻣﻦ ﻃﺮﺍﺯ‬

‫ﻣﻴﺪﻳﺎ ﺇﻥ ﻣﻌﺮﻭﺿﺎﺕ ﺍﻟﺸﺮﻛﺔ ّ‬ ‫ﺗﻀﻤﻨﺖ ﺃﻳﻀﴼ ﻋ ّﻴﻨﺎﺕ‬

‫ﻣـــﻦ ﺍﻟﻠﻮﺣﺎﺕ ﺫﺍﺕ ﺍﻷﻏﺮﺍﺽ ﺍﻹﺩﺍﺭﻳﺔ ﻣﺜﻞ ”ﺍﻟﻮﺍﻳﺖ‬

‫ﻣﺸـــﺎﺭﻛﺔ ﺃﺻﺤﺎﺏ ﺍﻟﻤﻄﺎﺑـــﻊ ﻓﻲ ﺍﻟﺒﺤـــﺚ ﻭﺗﺤﺪﻳﺪ‬

‫)‪ ،(Polar 78 XS‬ﻭﻣﺎﻛﻴﻨـــﺔ ﺍﻟﺒﺸـــﺮ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻣﻦ‬

‫ﺑﻮﺭﺩ“ ﻭ“ﺍﻟﺒﻮﻟﻴﺘﻴﻦ ﺑﻮﺭﺩ“‪ ،‬ﻭﺑﺠﻤﻴﻊ ﺍﻟﻤﻘﺎﺳـــﺎﺕ‪ ،‬ﺍﻟﻰ‬

‫ﻭﺗﺪﺑﻴﺮ ﺇﺣﺘﻴﺎﺟﺎﺗﻬﻢ ﻣﻦ ﺍﻟﻌﻤﺎﻟﺔ ﺍﻟﻤﺎﻫﺮﺓ‪.‬‬

‫ﻃﺮﺍﺯ ﻫﻴﺪﻟﺒﺮﺝ )‪ (Eurobind 600‬ﻭﻏﻴﺮﻫﺎ‪.‬‬

‫ﺟﺎﻧﺐ ﺍﻟﻔﻮﻟﺪﺭﺍﺕ ﻣﺘﻌﺪﺩﺓ ﺍﻟﻤﺴﺘﻮﻳﺎﺕ ﺍﻟﻤﺼﻨّﻌﺔ ﻣﻦ‬

‫ﻗﺪﻣﺖ ﺑﻌﺾ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻌﺎﺭﺿﺔ ﺷﺮﺣﴼ ﺧﺎﺻﴼ‬ ‫ﻛﻤﺎ ّ‬

‫ﻭﻋﻠـــﻰ ﻫﺎﻣـــﺶ ﺍﻟﻤﻌﺮﺽ‪ ،‬ﺃﻗﺎﻣﺖ ﺷـــﺮﻛﺔ ﻳﻮﺳـــﻒ‬

‫ﺍﻟﺒﻼﺳﺘﻴﻚ ﻭﺍﻟﺒﻮﻟﻴﻤﺮﺍﺕ ﺍﻟﻤﺨﺘﻠﻔﺔ‪.‬‬

‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪” :‬ﻣﻄﺎﺑﻊ ﺍﻟﺠﺎﻣﻌﺔ ﺍﻹﺳﻼﻣﻴﺔ“ ﺗﻮﺍﺻﻞ ﺗﻨﻔﻴﺬ ﺧﻄﻄﻬﺎ ﺍﻟﺘﻄﻮﻳﺮﻳﺔ‬ ‫ﺇﺳﺘﺜﻤﺎﺭ ﺍﻟﻤﻄﺒﻌﺔ ﺑﻤﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﻣﻦ ﻫﻴﺪﻟﺒﺮﺝ ﻳﺄﺗﻲ ﺿﻤﻦ ﺳﻠﺴﻠﺔ ﻣﻦ ﺍﻟﺨﻄﻂ ﺍﻟﺘﻄﻮﻳﺮﻳﺔ ﺍﻟﺘﻲ ﻳﺘﻢ‬ ‫ﺗﻨﻔﻴﺬﻫﺎ ﻋﻠﻰ ﺛﻼﺙ ﻣﺮﺍﺣﻞ‬ ‫ﺃﻋﻠﻨـــﺖ ﻣﻄﺎﺑﻊ ﺍﻟﺠﺎﻣﻌﺔ ﺍﻹﺳـــﻼﻣﻴﺔ ﻋﻦ ﻣﻮﺍﺻﻠﺘﻬﺎ‬

‫ﻭﺍﻟﺒﺤﻮﺙ ﻭﺍﻟﺴﺠﻼﺕ ﻭﻣﺎ ﺷﺎﺑﻪ ﺫﻟﻚ‪ ،‬ﻭﺗﻀﻢ ﻗﺎﺋﻤﺔ‬

‫ﺗﻨﻔﻴﺬ ﺧﻄﻄﻬﺎ ﺍﻟﺘﻄﻮﻳﺮﻳﺔ ﺍﻟﺘﻲ ﺗﺴـــﻌﻰ ﻣﻦ ﺧﻼﻟﻬﺎ‬

‫ﻋﻤﻼﺋﻨـــﺎ ﺃﻏﻠـــﺐ ﺍﻟﺪﻭﺍﺋـــﺮ ﺍﻟﺤﻜﻮﻣﻴـــﺔ ﻓـــﻲ ﺍﻟﻤﺪﻳﻨﺔ‬

‫ﺍﻟﻰ ﺗﺤﺪﻳـــﺚ ﺧﻄﻮﻃﻬﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ‪ .‬ﻭﻓـــﻲ ﺇﻃﺎﺭ ﻫﺬﺍ‬

‫ﺍﻟﻤﻨﻮﺭﺓ ﺍﻟﻰ ﺟﺎﻧﺐ ﺃﻗﺴﺎﻡ ﺍﻟﺠﺎﻣﻌﺔ ﺍﻟﻤﺨﺘﻠﻔﺔ“‪.‬‬

‫ﺍﻟﺴـــﻴﺎﻕ‪ ،‬ﺇﺳـــﺘﺜﻤﺮﺕ ﺍﻟﻤﻄﺎﺑـــﻊ ﻣﺆﺧـــﺮﴽ ﺑﺘﺸـــﻜﻴﻠﺔ‬

‫ﻭﻳﻀﻴﻒ‪” :‬ﻳﺄﺗﻲ ﺇﺳﺘﺜﻤﺎﺭ ﻣﻄﺎﺑﻌﻨﺎ ﺑﻤﻌﺪﺍﺕ ﻫﻴﺪﻟﺒﺮﺝ‬

‫ﻣﺘﻜﺎﻣﻠـــﺔ ﻣـــﻦ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣـــﻦ ﻫﻴﺪﻟﺒﺮﺝ‪،‬‬

‫ﺿﻤﻦ ﺳﻠﺴﻠﺔ ﻣﻦ ﺍﻟﺨﻄﻂ ﺍﻟﺘﻄﻮﻳﺮﻳﺔ ﺍﻟﺘﻲ ﺇﻋﺘﻤﺪﺗﻬﺎ‬

‫ﻭﺍﻟﺘﻲ ﺗـــﻢ ﺍﻹﻧﺘﻬﺎﺀ ﻣﻦ ﺗﺮﻛﻴﺒﻬﺎ ﻓﻲ ﻣﺒﻨﻰ ﺍﻟﻤﻄﺒﻌﺔ‬

‫ﺍﻟﺠﺎﻣﻌـــﺔ ﻓﻲ ﺗﺄﻫﻴـــﻞ ﻣﻄﺎﺑﻌﻬﺎ‪ ،‬ﻭﺍﻟﺘـــﻲ ﺗﻀﻢ ﺛﻼﺙ‬

‫ﺍﻟﺠﺪﻳﺪ ﺍﻟﻜﺎﺋﻦ ﻓﻲ ﺍﻟﻤﺪﻳﻨﺔ ﺍﻟﻤﻨﻮﺭﺓ‪.‬‬

‫ﻣﺮﺍﺣﻞ؛ ﺗﻤﺜﻠﺖ ﺍﻷﻭﻟﻰ ﺑﺈﻧﺸـــﺎﺀ ﻣﻘﺮ ﺟﺪﻳﺪ ﻟﻠﻤﻄﺒﻌﺔ‬

‫ﻭﻭﻓﻘﴼﻟﻬﻴﺪﻟﺒﺮﺝ‪،‬ﺇﺷﺘﻤﻠﺖﻗﺎﺋﻤﺔﺍﻟﻤﻌﺪﺍﺕﺍﻟﺠﺪﻳﺪﺓﺍﻟﺘﻲ‬ ‫ُﻧ ّﺼﺒﺖ ﻟﺪﻯ ﻣﻄﺎﺑﻊ ﺍﻟﺠﺎﻣﻌﺔ ﺍﻹﺳﻼﻣﻴﺔ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺔ‬

‫ﻭﺍﻟﺬﻱ ﺗﻢ ﺇﻓﺘﺘﺎﺣﻪ ﻋﻠﻰ ﻣﺴﺎﺣﺔ ‪ ٤٠,٠٠٠‬ﻣﺘﺮ ﻣﺮﺑﻊ‪،‬‬ ‫ﻭﺗﻀﻤﻨﺖ ﺍﻟﻤﺮﺣﻠـــﺔ ﺍﻟﺜﺎﻧﻴﺔ ﺗﺤﺪﻳﺚ ﺧﻄﻮﻁ ﺍﻹﻧﺘﺎﺝ‬

‫ﺍﻟﻄﺒﺎﻋﺔ )‪ (SM 102-2-P‬ﻣﻘﺎﺱ ‪ ١٠٠ x ٧٠‬ﺳﻢ؛‬

‫ﺿﻤﻦ ﻣﺠﺎﻝ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ‪ ،‬ﻓﻲ ﺣﻴﻦ ﺳﺘﺸﻤﻞ‬

‫ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋـــﺔ )‪ (GTO 52-2‬ﻣﻘﺎﺱ ‪٥٠ x ٣٥‬‬

‫ﺍﻟﻤﺮﺣﻠـــﺔ ﺍﻟﺜﺎﻟﺜﺔ ﻣﻦ ﺍﻟﺨﻄﺔ ﺇﺿﺎﻓﺔ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ‬

‫ﺳـــﻢ؛ ﻣﺎﻛﻴﻨﺔ ﺗﺠﻠﻴﺪ ﺍﻟﻜﺘـــﺐ )‪(EuroBind 1300‬‬

‫ﺭﻗﻤﻴﺔ ﻭﻣﻌﺪﺍﺕ ﺗﺸﻄﻴﺐ“‪.‬‬

‫ﻣﻘﺎﺱ )‪(A4‬؛ ﻧﻈﺎﻡ ﺇﺧـــﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ )‪Suprasetter‬‬

‫ﻭﻭﻓﻘﴼ ﻟﻠﺴـــﻬﻠﻲ‪ ،‬ﺳـــﻴﺘﻴﺢ ﺍﻟﺨﻂ ﺍﻹﻧﺘﺎﺟـــﻲ ﺍﻟﺠﺪﻳﺪ‬

‫‪ (105‬ﻣﻘـــﺎﺱ ‪ ١٠٠ x ٧٠‬ﺳـــﻢ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻃﻮﺍﻳﺔ‬

‫ﻟﻤﻄﺎﺑـــﻊ ﺍﻟﺠﺎﻣﻌﺔ ﺍﻹﺳـــﻼﻣﻴﺔ ﺍﻟﻘـــﺪﺭﺓ ﻋﻠﻰ ﻃﺒﺎﻋﺔ‬

‫)‪ (KH 78‬ﻣﻘـــﺎﺱ ‪ ١٠٠ x ٧٠‬ﺳـــﻢ ﻭﻣﺎﻛﻴﻨـــﺔ ﻗـــﺺ‬

‫‪ ٤٠,٠٠٠‬ﻛﺘﺎﺏ ﻣﺪﺭﺳـــﻲ ﻓﻲ ﺍﻟﺸـــﻬﺮ ﺍﻟﻮﺍﺣﺪ‪ ،‬ﻣﺆﻛﺪﴽ‬

‫)‪ (Polar 115X‬ﻣﻘﺎﺱ ‪ ١١٥‬ﺳﻢ‪.‬‬

‫ﺃﻥ ﺍﻟﺴـــﺒﺐ ﻭﺭﺍﺀ ﺇﺧﺘﻴﺎﺭ ﻣﻌـــﺪﺍﺕ ﻫﻴﺪﻟﺒﺮﺝ ﻳﻌﻮﺩ ﺍﻟﻰ‬

‫ﻭﻓﻲ ﺣﺪﻳﺚ ﻟﻪ ﻣﻊ ﻣﺠﻠﺘﻨﺎ‪ ،‬ﻗﺎﻝ ﻣﺪﻳﺮ ﻣﻄﺎﺑﻊ ﺍﻟﺠﺎﻣﻌﺔ‬

‫ﺟﻮﺩﺗﻬﺎ ﻭﺳﺮﻋﺘﻬﺎ ﻓﻲ ﺍﻹﻧﺘﺎﺝ ﻭﺳﻬﻮﻟﺔ ﺇﺳﺘﺨﺪﺍﻣﻬﺎ‪،‬‬

‫ﺍﻹﺳﻼﻣﻴﺔ ﻋﺒﺪ ﺍﻟﺤﺎﻓﻆ ﺍﻟﺴﻬﻠﻲ‪” :‬ﺗﺄﺳﺴﺖ ﻣﻄﺎﺑﻊ‬

‫ﻋﻠﻰ ﺣﺪ ﻭﺻﻔﻪ‪.‬‬

‫ﺍﻟﺠﺎﻣﻌﺔ ﺍﻹﺳـــﻼﻣﻴﺔ ﻗﺒﻞ ‪ ٢٥‬ﻋﺎﻣـــﴼ‪ ،‬ﻭﻳﻌﻤﻞ ﻟﺪﻳﻬﺎ‬

‫ﻭﺑﺎﻟﺤﺪﻳـــﺚ ﻋـــﻦ ﺗﺄﺛﻴـــﺮﺍﺕ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ‬

‫ﺗﺘﻮﻗـــﻒ‪ ،‬ﻓﺎﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﻣـــﺎ ﺯﺍﻝ ﻗﺎﺋﻤﴼ‪ ،‬ﻭﻗﺪ‬

‫ﻃﺎﻗﻢ ﻣﺆﻟـــﻒ ﻣﻦ ‪ ٣٥‬ﻣﻮﻇﻒ‪ .‬ﺗﻌﻤﻞ ﺍﻟﻤﻄﺒﻌﺔ ﻓﻲ‬

‫ﻋﻠﻰ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻤﻤﻜﻠﺔ‪ ،‬ﻳﺨﺘﻢ ﺍﻟﺴـــﻬﻠﻲ‬ ‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﺍﻟﺘﺄﺛﻴﺮ ﻣﻮﺟﻮﺩ ﻭﻟﻜـــﻦ ﺍﻷﻋﻤﺎﻝ ﻟﻢ‬ ‫ﺣﺪﻳﺜـــﻪ‬

‫ﻻﺣﻈﻨﺎ ﺗﺒﺎﻳﻨﴼ ﻓﻲ ﺃﺳـــﻌﺎﺭ ﺍﻟﻤﻮﺍﺩ ﺍﻟﺨﺎﻡ ﺍﻟﺘﻲ ﺷﻬﺪﺕ‬

‫ﻣﺠﺎﻝ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ ﻛﻄﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳﻴﺔ‬

‫ﺇﺭﺗﻔﺎﻋﺎﺕ ﻭﺇﻧﺨﻔﺎﺿﺎﺕ ﻃﻮﺍﻝ ﺍﻟﻔﺘﺮﺓ ﺍﻟﻤﺎﺿﻴﺔ“‪.‬‬

‫ﺗﻮﺳﻊ ﻧﻄﺎﻕ ﺑﺮﻧﺎﻣﺞ ”ﺷﺮﻛﺎﺀ ﺍﻟﻜﻮﻛﺐ ﻹﻋﺎﺩﺓ ﺍﻟﺘﺪﻭﻳﺮ“ ﻓﻲ‬ ‫”ﺇﺗﺶ ﺑﻲ“ ّ‬ ‫ﺃﻭﺭﻭﺑﺎ ﺍﻟﺸﺮﻗﻴﺔ ﻭﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﺣﻘﻘﺖ ﺍﻟﺸـــﺮﻛﺔ ﻣﺆﺧﺮﴽ ﻣﻌﻠﻤﴼ ﻓﻲ ﺍﻟﻤﺴـــﺆﻭﻟﻴﺔ ﺍﻟﺒﻴﺌﻴﺔ ﻋﻦ ﻃﺮﻳﻖ ﺇﻋﺎﺩﺓ ﺗﺪﻭﻳﺮ ﺃﻛﺜﺮ ﻣﻦ ‪٢٥٠‬‬ ‫ﻣﻠﻴﻮﻥ ﻋﺒﻮﺓ ﺣﺒﺮ ﻓﻲ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ‬ ‫ﻗﺎﻣﺖ ﺷـــﺮﻛﺔ ”ﺇﺗﺶ ﺑﻲ“ ﺑﺘﻮﺳـــﻴﻊ ﻧﻄﺎﻕ ﺑﺮﻧﺎﻣﺠﻬﺎ‬

‫‪ ،recycle‬ﺛـــﻢ ﺍﺧﺘﻴﺎﺭ ﺍﻟﻤﺸـــﺎﺭﻳﻊ ﻭﺍﻟﻘﻄـــﺎﻉ ﺍﻟﻌﺎﻡ ﺃﻭ‬

‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﻭﺃﻓﺮﻳﻘﻴﺎ‪” :‬ﺇﻥ ﺍﻟﻤﺴـــﺆﻭﻟﻴﺔ ﺍﻟﺒﻴﺌﻴﺔ‬

‫ﺍﻟﻨﺎﺟـــﺢ ﺍﻟـــﺬﻱ ﻳﺤﻤـــﻞ ﻋﻨـــﻮﺍﻥ ”ﺷـــﺮﻛﺎﺀ ﺍﻟﻜﻮﻛﺐ‬

‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺼﻐﻴﺮﺓ ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ ﺍﻟﺤﺠـــﻢ ﻟﺘﺤﺪﻳﺪ‬

‫ﺗﻤﺜﻞ ﻗﻴﻤﺔ ﺃﺳﺎﺳﻴﺔ ﻣﻦ ﻗﻴﻢ ”ﺇﺗﺶ ﺑﻲ“ ﻣﻨﺬ ﺗﺄﺳﻴﺲ‬

‫ﻹﻋـــﺎﺩﺓ ﺍﻟﺘﺪﻭﻳـــﺮ“ )‪HP Planet Partners‬‬

‫ﺍﻟﻨـــﻮﻉ ﺍﻟﺼﺤﻴﺢ ﻣﻦ ﻋﺒﻮﺍﺕ ﺍﻟﺤﺒﺮ ﺍﻟﻔﺎﺭﻏﺔ‪ .‬ﻭﺑﻌﺪﻫﺎ‬

‫ﺍﻟﺸـــﺮﻛﺔ‪ ،‬ﻓﻘﺪ ﻗﺪﻣـــﺖ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﺼﻮﻳﺮ‬

‫‪ ،(Program‬ﻟﻴﻀـــﻢ ﻋﻤـــﻼﺀ ﻣـــﻦ ﺩﻭﻝ ﺃﺧـــﺮﻯ‬

‫ﻳﺤﺼـــﻞ ﺍﻟﻌﻤﻼﺀ ﻋﻠـــﻰ ﺻﻨﺪﻭﻕ ﻟﺘﺠﻤﻴـــﻊ ﻋﺒﻮﺍﺕ‬

‫ﺇﺳـــﻬﺎﻣﺎﺕ ﻛﺒﻴﺮﺓ ﻟﻤﺴﺎﻋﺪﺓ ﺍﻟﺸﺮﻛﺎﺕ ﻋﻠﻰ ﺍﻟﺤﺪ ﻣﻦ‬

‫ﻛﺎﻹﻣـــﺎﺭﺍﺕ ﻭﺑﻠﻐﺎﺭﻳﺎ ﻭﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‪.‬‬

‫ﺍﻟﺤﺒـــﺮ ﺍﻟﻔﺎﺭﻏﺔ‪ ،‬ﻭﺍﻟﺬﻱ ﺳـــﺘﻘﻮﻡ ”ﺇﺗﺶ ﺑﻲ“ ﺑﺠﻤﻌﻪ‬

‫ﺍﻵﺛﺎﺭ ﺍﻟﺒﻴﺌﻴﺔ ﻣﻦ ﺧﻼﻝ ﻣﺒﺎﺩﺭﺍﺕ ﻣﺜﻞ ﺑﺮﻧﺎﻣﺞ ”ﺷﺮﻛﺎﺀ‬

‫ﻭﺇﺑﺘﺪﺍﺀ ﻣﻦ ‪ ١‬ﻳﻮﻟﻴﻮ ‪ ،٢٠٠٩‬ﺳﻴﺘﻤﻜﻦ ﻋﻤﻼﺀ ”ﺇﺗﺶ‬

‫ﻭﺇﺭﺳـــﺎﻟﻪ ﺇﻟـــﻰ ﺇﺣـــﺪﻯ ﻣﺴـــﺘﻮﺩﻋﺎﺕ ﺇﻋـــﺎﺩﺓ ﺍﻟﺘﺪﻭﻳﺮ‬

‫ﺍﻟﻜﻮﻛﺐ ﻹﻋﺎﺩﺓ ﺍﻟﺘﺪﻭﻳﺮ“‪ .‬ﻓﻤﻊ ﻫﺬﺍ ﺍﻟﺘﻮﺳـــﻊ ﺍﻻﺧﻴﺮ‪،‬‬

‫ﺑـــﻲ“ ﻓﻲ ﻫﺬﻩ ﺍﻷﺳـــﻮﺍﻕ ﻣﻦ ﺍﻟﺘﻤﺘـــﻊ ﺑﺨﺪﻣﺔ ﺇﻋﺎﺩﺓ‬

‫ﺍﻟﺘﺎﺑﻌـــﺔ ﻟﻬﺎ ﻟﻤﻌﺎﻟﺠـــﺔ ﺍﻟﻌﺒﻮﺍﺕ ﺍﻟﻔﺎﺭﻏﺔ‪ .‬ﻭﺗﺴـــﺘﻐﺮﻕ‬

‫ﻧﺤﻦ ﺳـــﻌﺪﺍﺀ ﻟﺘﻘﺪﻳﻢ ﻫـــﺬﻩ ﺍﻟﺨﺪﻣﺔ ﻟﻌﻤـــﻼﺀ ﺍﻟﻘﻄﺎﻉ‬

‫ﺗﺪﻭﻳﺮ ﻣﺠﺎﻧﻴﺔ ﻭﺳﻬﻠﺔ ﻭﺣﺪﻳﺜﺔ ﻟﻌﺒﻮﺍﺕ ﺃﺣﺒﺎﺭ ”ﺇﺗﺶ‬

‫ﺍﻟﻔﺘـــﺮﺓ ﺍﻟﺰﻣﻨﻴـــﺔ ﺍﻟﻼﺯﻣـــﺔ ﻟﺠﻤـــﻊ ﻭﺗﺴـــﻠﻴﻢ ﻋﺒﻮﺍﺕ‬

‫ﺍﻟﺘﺠﺎﺭﻱ ﻷﻭﻝ ﻣﺮﺓ ﻓﻲ ﻫﺬﻩ ﺍﻷﺳﻮﺍﻕ ﺍﻟﻨﺎﻣﻴﺔ“‪.‬‬

‫ﺑﻲ“ ﺍﻷﺻﻠﻴـــﺔ ﻟﻠﻄﺒﺎﻋﺔ‪ ،‬ﻭﻣﺴـــﺎﻋﺪﺗﻬﻢ ﻓﻲ ﺗﺤﻘﻴﻖ‬

‫ﺍﻷﺣﺒﺎﺭ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﻧﺤﻮ ﺧﻤﺴﺔ ﺃﻳﺎﻡ ﻋﻤﻞ ﻓﻘﻂ‪.‬‬

‫ﺗﻘـــﻮﻡ ”ﺇﺗﺶ ﺑﻲ“ ﺑﺘﺪﻭﻳﺮ ﻧﻔﺎﻳﺎﺗﻬـــﺎ‪ ،‬ﻭﺗﺘﻴﺢ ﻟﻌﻤﻼﺋﻬﺎ‬

‫ﺃﻫﺪﺍﻓﻬﻢ ﺍﻟﺒﻴﺌﻴﺔ ﺇﻟﻰ ﺟﺎﻧﺐ ﺍﻟﻤﺴـــﺎﻫﻤﺔ ﻓﻲ ﺗﻘﻠﻴﺺ‬

‫ﻭﻣﻦ ﺧﻼﻝ ﺇﻃﻼﻕ ﺑﺮﻧﺎﻣﺞ ”ﺷﺮﻛﺎﺀ ﺍﻟﻜﻮﻛﺐ ﻹﻋﺎﺩﺓ‬

‫ﻓﺮﺻـــﺔ ﺍﻟﻘﻴـــﺎﻡ ﺑﻨﻔﺲ ﺍﻟﺸـــﺊ ﻣـــﻦ ﺧـــﻼﻝ ﺑﺮﻧﺎﻣﺞ‬

‫ﻋﺒﻮﺍﺕ ﺃﺣﺒﺎﺭ ”ﺇﺗﺶ ﺑﻲ“ ﺍﻟﺘﻲ ﺃﻋﻴﺪﺕ ﻟﻠﺸـــﺮﻛﺔ ﻋﺒﺮ‬

‫ﺇﺳـــﺘﻤﺮﺍﺭﻳﺘﻬﺎ ﻓﻲ ﺗﺤﻘﻴﻖ ﺍﻟﺘﺰﺍﻣﻬﺎ ﺑﺘﺸﺠﻴﻊ ﺍﻟﻤﺰﻳﺪ‬

‫ﺑﺮﻧﺎﻣﺞ ”ﺷﺮﻛﺎﺀ ﺍﻟﻜﻮﻛﺐ ﻹﻋﺎﺩﺓ ﺍﻟﺘﺪﻭﻳﺮ“ ﻟﻦ ﻳﻨﺘﻬﻲ‬

‫ﻣـــﻦ ﺍﻟﻤﻤﺎﺭﺳـــﺎﺕ ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﺍﻟﻤﺴـــﺆﻭﻟﺔ ﻓـــﻲ ﻫﺬﻩ‬

‫ﻭﺇﻗﻠﻴـــﻢ‪ .‬ﻭﻗـــﺪ ﺣﻘﻘـــﺖ ﺍﻟﺸـــﺮﻛﺔ ﻣﺆﺧـــﺮﴽ ﻣﻌﻠﻤﴼ ﻓﻲ‬

‫ﺑﻪ ﺍﻟﻤﻄﺎﻑ ﻓﻲ ﻣﻘﺎﻟﺐ ﺍﻟﻘﻤﺎﻣﺔ‪.‬‬

‫ﺍﻷﺳﻮﺍﻕ ﺍﻟﻨﺎﺷﺌﺔ ﻭﺍﻟﻤﻬﻤﺔ‪.‬‬

‫ﺍﻟﻤﺴـــﺆﻭﻟﻴﺔ ﺍﻟﺒﻴﺌﻴﺔ ﻋـــﻦ ﻃﺮﻳﻖ ﺇﻋـــﺎﺩﺓ ﺗﺪﻭﻳﺮ ﺃﻛﺜﺮ‬

‫ﻭﻟﻺﺳﺘﻔﺎﺩﺓ ﻣﻦ ﻫﺬﺍ ﺍﻟﺒﺮﻧﺎﻣﺞ‪ ،‬ﻳﺘﻮﺟﺐ ﻋﻠﻰ ﻋﻤﻼﺀ‬

‫ﻭﻗﺎﻝ ﺟﺎﻥ ﺑﻴﻴﺮ ﻛﺎﻟﻔﻴﺰ‪ ،‬ﻧﺎﺋﺐ ﺍﻟﺮﺋﻴﺲ ﻭﻣﺪﻳﺮ ﺍﻟﺘﺴﻮﻳﻖ‬

‫ﻣـــﻦ ‪ ٢٥٠‬ﻣﻠﻴﻮﻥ ﻋﺒﻮﺓ ﺣﺒﺮ ﻓﺎﺭﻏﺔ ﻓﻲ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ‬

‫ﺍﻟﻘﻄﺎﻉ ﺍﻟﺘﺠـــﺎﺭﻱ ﺯﻳﺎﺭﺓ ﺍﻟﻤﻮﻗﻊ ‪www.hp.com/‬‬

‫ﻓﻲ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﺮﻗﻤﻲ ﻓﻲ ﺃﻭﺭﻭﺑﺎ‪،‬‬

‫ﺍﻟﻌﺎﻟﻢ ﻣﻨﺬ ﺇﻃﻼﻕ ﺍﻟﺒﺮﻧﺎﻣﺞ ﻓﻲ ﻋﺎﻡ ‪.١٩٩١‬‬

‫‪ME Printer July 2009‬‬

‫ﺍﻟﻨﻔﺎﻳﺎﺕ ﺍﻟﺒﻼﺳـــﺘﻴﻜﻴﺔ‪ .‬ﻭﺗﺆﻛﺪ ﺍﻟﺸﺮﻛﺔ ﺃﻥ ﺃﻱ ﻣﻦ‬

‫ﺍﻟﺘﺪﻭﻳﺮ“ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﺗﺆﻛﺪ ”ﺇﺗﺶ ﺑﻲ“ ﻋﻠﻰ‬

‫”ﺷـــﺮﻛﺎﺀ ﺍﻟﻜﻮﻛـــﺐ ﻹﻋـــﺎﺩﺓ ﺍﻟﺘﺪﻭﻳـــﺮ“‪ ،‬ﻭﻫﻲ ﺧﺪﻣﺔ‬ ‫ﻣﺠﺎﻧﻴـــﺔ ﻣﺘﺎﺣـــﺔ ﻓـــﻲ ﺃﻛﺜـــﺮ ﻣـــﻦ ‪ ٥٠‬ﺑﻠـــﺪ ﻭﻣﻨﻄﻘﺔ‬

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‫ﻣﺼﺮ‪” :‬ﻣﻄﺎﺑﻊ ﻧﻮﺑﺎﺭ“ ﺗﺴﺘﺜﻤﺮ ﺑﻤﺎﻛﻴﻨﺔ ﺁﻟﻴﺔ ﻟﻠﺤﻴﺎﻛﺔ ﻣﺎﺭﻛﺔ ﺳﻤﺎﻳﺚ ﺍﻹﻳﻄﺎﻟﻴﺔ‬ ‫ﺍﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺗﺘﻤﻴﺰ ﺑﺴﺮﻋﺎﺕ ﻋﺎﻟﻴﺔ ﺗﺼﻞ ﺍﻟﻰ ‪ ٩,٠٠٠‬ﺩﻭﺭﺓ ﻓﻲ ﺍﻟﺴﺎﻋﺔ ﺍﻟﻮﺍﺣﺪﺓ‬ ‫ﻟﻠﺘﺠﻠﻴﺪ ﺑﺎﻟﺤﻴﺎﻛﺔ ﻣﺎﺭﻛﺔ ﺳﻤﺎﻳﺚ ﺍﻹﻳﻄﺎﻟﻴﺔ‪.‬‬ ‫ﻭﻗـــﺎﻝ ﺭﻭﺑﻴﻦ ﻧﻮﺑﺎﺭ‪ ،‬ﻣﺪﻳﺮ ﺍﻹﻧﺘـــﺎﺝ ﻓﻲ ﻣﻄﺎﺑﻊ ﻧﻮﺑﺎﺭ‪،‬‬ ‫ﺇﻥ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺗﺘﻤﻴـــﺰ ﺑﻘﺪﺭﺗﻬﺎ ﻋﻠﻰ ﺍﻹﻧﺘﺎﺝ‬ ‫ﺑﺴﺮﻋﺎﺕ ﻋﺎﻟﻴﺔ ﺗﺼﻞ ﻟﻐﺎﻳﺔ ‪ ٩,٠٠٠‬ﺩﻭﺭﺓ ﻓﻲ ﺍﻟﺴﺎﻋﺔ‬ ‫ﺍﻟﻮﺍﺣﺪﺓ‪ ،‬ﻭﺑﻤﻘﺎﺳﺎﺕ ﺗﺘﺮﺍﻭﺡ ﻣﻦ ‪ ١٣,٥ x ٨‬ﺳﻢ ﺍﻟﻰ‬ ‫‪ ٥٦ x ٣٢‬ﺳﻢ ﻣﻦ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺘﻨﻮﻋﺔ‪.‬‬ ‫ﻋﻠـــﻰ ﺻﻌﻴﺪ ﺁﺧﺮ‪ ،‬ﺃﻋﻠـــﻦ ﺍﻷﺧﻮﺍﻥ ﻧﻮﺑـــﺎﺭ ﻭﻫﺮﺍﺗﺶ‬

‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ‪:‬‬

‫ﺳـــﻴﻤﻮﻧﻴﺎﻥ ﺃﻥ ﻣﻄﺎﺑـــﻊ ﻧﻮﺑﺎﺭ ﺳـــﺘﺤﺘﻔﻞ ﻫـــﺬﺍ ﺍﻟﻌﺎﻡ‬

‫ﺭﻭﺑﻴﻦ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‪ ،‬ﻣﺪﻳﺮ‬

‫ﺑﻤﺮﻭﺭ ﺳـــﺒﻌﻴﻦ ﻋﺎﻣﴼ ﻋﻠﻰ ﺇﻧﺸﺎﺀﻫﺎ ﻋﻠﻰ ﻳﺪ ﻭﺍﻟﺪﻫﻤﺎ‬

‫ﺍﻹﻧﺘﺎﺝ ﻓﻲ ﻣﻄﺎﺑﻊ ﻧﻮﺑﺎﺭ‪ ،‬ﻭﺟﻤﺎﻝ‬

‫ﺑﻐﻮﺹ ﺳﻴﻤﻮﻧﻴﺎﻥ‪ ،‬ﻣﺆﻛﺪﻳﻦ ﻋﻠﻰ ﺃﻥ ﺇﺩﺍﺭﺓ ﺍﻟﻤﻄﺒﻌﺔ‬

‫ﻋﺒﺪ ﺍﻟﻤﻨﻌﻢ‪ ،‬ﺭﺋﻴﺲ ﻗﺴﻢ ﺍﻟﺘﺤﻀﻴﺮ‬ ‫ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ ﻣﻄﺎﺑﻊ ﻧﻮﺑﺎﺭ‬

‫ﺗﺴـــﺘﻌﺪ ﻹﻗﺎﻣﺔ ﺇﺣﺘﻔﺎﻝ ﺧﺎﺹ ﻳﻠﻴﻖ ﺑﻬﺬﻩ ﺍﻟﻤﻨﺎﺳﺒﺔ‬ ‫ﺃﻋﻠﻨﺖ ﻣﻄﺎﺑﻊ ﻧﻮﺑﺎﺭ‪ ،‬ﺇﺣﺪﻯ ﺷﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﺍﺋﺪﺓ‬

‫ﺃﻧﻬﺎ ﺗﻌﺎﻗﺪﺕ ﺧﻼﻝ ﻣﻌـــﺮﺽ ﺗﻜﻨﻮﺑﺮﻧﺖ ‪ ٢٠٠٩‬ﻣﻊ‬

‫ﻓـــﻲ ﻣﺼﺮ ﻭﺍﻟﺘﻲ ﻳﻌﻮﺩ ﺗﺄﺳﻴﺴـــﻬﺎ ﺍﻟـــﻰ ﻋﺎﻡ ‪،١٩٣٩‬‬

‫ﺷـــﺮﻛﺔ ”ﺳﻴﺪﻱ ﺇﻳﺠﻴﺒﺖ“ ﻋﻠﻰ ﺷـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﺁﻟﻴﺔ‬

‫ﻓﻲ ﺷﻬﺮ ﻧﻮﻓﻤﺒﺮ ‪.٢٠٠٩‬‬

‫ﺗﻮﻧﺲ‪” :‬ﺍﻹﺗﺤﺎﺩ ﺍﻟﻌﺮﺑﻲ ﻟﻠﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺍﻻﻋﻼﻡ ﻭﺍﻟﻄﺒﺎﻋﺔ“ ﻳﻌﻘﺪ‬ ‫ﻣﺆﺗﻤﺮﻩ ﺍﻟﺮﺍﺑﻊ‬ ‫ﺍﻟﻤﺠﻠـــﺲ ّﺃﻛـــﺪ ﺧﻼﻝ ﺍﻟﻤﺆﺗﻤﺮ ﻋﻠﻰ ﺿـــﺮﻭﺭﺓ ﺗﺪﺭﻳﺐ ﺍﻟﻘﻴﺎﺩﺍﺕ ﺍﻹﺩﺍﺭﻳﺔ ﻭﺍﻟﻨﻘﺎﺑﻴـــﺔ ﻓﻲ ﻗﻄﺎﻋﺎﺕ ﺍﻟﺘﻌﻠﻴﻢ‬ ‫ﻭﺍﻻﻋﻼﻡ ﻭﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺇﺳـــﺘﻀﺎﻓﺖ ﺍﻟﻌﺎﺻﻤـــﺔ ﺍﻟﺘﻮﻧﺴـــﻴﺔ ﻓﻌﺎﻟﻴـــﺎﺕ ﺍﻟﻤﺆﺗﻤﺮ‬

‫ﻟﻠﺸـــﻐﻞ ﻣﺤﻤـــﺪ ﺍﻟﺴـــﺤﻴﻤﻲ‪ ،‬ﻭﻋـــﺪﺩ ﻣـــﻦ ﺍﻟﻘﻴﺎﺩﺍﺕ‬

‫ﺍﻻﺩﺍﺭﻳـــﺔ ﻭﺍﻟﻨﻘﺎﺑﻴﺔ ﻓﻲ ﺍﻟﺒﺮﻧﺎﻣﺞ ﺍﻟﺬﻱ ﻳﻌﻘﺪﻩ ﺍﻻﺗﺤﺎﺩ‬

‫ﺍﻟﺮﺍﺑﻊ ﻟﻠﻤﺠﻠﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻺﺗﺤﺎﺩ ﺍﻟﻌﺮﺑﻲ ﻟﻼﻋﻼﻡ‬

‫ﺍﻟﻨﻘﺎﺑﻴـــﺔ ﺍﻟﺘﻮﻧﺴـــﻴﺔ‪ ،‬ﻭﺃﻋﻀﺎﺀ ﺍﻻﻣﺎﻧـــﺔ ﺍﻟﻌﺎﻣﺔ ﻭﺃﻋﻀﺎﺀ‬

‫ﻓﻲ ﺍﻟﺠﺎﻣﻌﺔ ﺍﻟﻌﻤﺎﻟﻴﺔ ﺑﻤﺼﺮ‪.‬‬

‫ﻭﺍﻟﺘﺮﺑﻴـــﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻭﻟﺠﻨـــﺔ ﺍﻟﻤﺮﺃﺓ ﺍﻟﻌﺎﻣﻠـــﺔ ﺍﻟﻌﺮﺑﻴﺔ‪،‬‬

‫ﺍﻟﻤﺠﻠﺲ ﻓﻲ ﺑﻌﺾ ﺍﻟﺪﻭﻝ ﺍﻟﻌﺮﺑﻴﺔ‪.‬‬ ‫ّ‬ ‫ﻭﺃﻛـــﺪ ﺍﻟﻤﺠﻠﺲ ﻋﻠﻰ ﺿـــﺮﻭﺭﺓ ﻣﻮﺍﺻﻠﺔ ﻋﻘﺪ ﺣﻠﻘﺎﺕ‬

‫ﻣﻦ ﺟﻬﺔ ﺍﺧـــﺮﻯ‪ ،‬ﺃﺩﺍﻥ ﺍﻟﻤﺠﻠﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﻺﺗﺤﺎﺩ‬ ‫ﺍﻟﻌﺮﺑﻲ ﻟﻠﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺍﻻﻋﻼﻡ ﻭﺍﻟﺘﺮﺑﻴﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ ﺑﺸﺪﺓ‬

‫ﺍﻟﺘﻮﻧﺴﻲ ﻟﻠﺸﻐﻞ‪.‬‬

‫ﺍﻟﺒﺮﻧﺎﻣﺞ ﺍﻟﺘﺪﺭﻳﺒﻲ ﺍﻟﻤﺘﻘﺪﻡ ”ﻣﻬﺎﺭﺍﺕ ﺍﻟﻌﻤﻞ ﺍﻻﺩﺍﺭﻱ‬

‫ﻣﺎ ﻳﺘﻌـــﺮﺽ ﻟﻪ ﺍﻟﻌﺎﻣﻠﻮﻥ ﻓﻲ ﻗﻄﺎﻉ ﺍﻹﻋﻼﻡ ﻭﺍﻟﺘﺮﺑﻴﺔ‬

‫ﻭﺣﻀـــﺮ ﺍﻟﻤﺆﺗﻤـــﺮ ﺍﻷﻣﻴـــﻦ ﺍﻟﻌـــﺎﻡ ﺍﻟﻤﺴـــﺎﻋﺪ ﻟﻠﺜﻘﺎﻓﺔ‬

‫ﻭﺍﻟﻘﻴـــﺎﺩﻱ ﻓﻲ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻻﻋﻼﻣﻴـــﺔ ﻭﺍﻟﺘﻌﻠﻴﻤﻴﺔ‬

‫ﻭﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻭﺍﻟﻄﺒﻘﺔ ﺍﻟﻌﺎﻣﻠﺔ ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ ﻣﻦ ﻋﻤﻠﻴﺎﺕ‬

‫ﺍﻟﻌﻤﺎﻟﻴﺔ ﻓﻲ ﺍﻻﺗﺤـــﺎﺩ ﺍﻟﺪﻭﻟﻲ ﻟﻨﻘﺎﺑﺎﺕ ﺍﻟﻌﻤﺎﻝ ﺍﻟﻌﺮﺏ‬

‫ﺍﻟﻌﺮﺑﻴﺔ“‪ ،‬ﻭﺿﺮﻭﺭﺓ ﺍﺳﺘﻔﺎﺩﺓ ﻗﻴﺎﺩﺍﺕ ﺍﻟﺘﻌﻠﻴﻢ ﻭﺍﻻﻋﻼﻡ‬

‫ﺗﻨﻜﻴـــﻞ ﻭﻣﻼﺣﻘﺔ ﻭﺍﻋﺘﻘـــﺎﻝ ﻭﻏﻴﺮﻫﺎ ﻣـــﻦ ﺍﺟﺮﺍﺀﺍﺕ‬

‫ﻋﺒﺪ ﺍﻟﺴـــﺘﺎﺭ ﻣﻨﺼـــﻮﺭ‪ ،‬ﻭﺭﺋﻴﺲ ﺍﻟﻤﺠﻠـــﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‬

‫ﻭﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻮﻃﻦ ﺍﻟﻌﺮﺑﻲ ﻣﻦ ﺍﻟﻤﺒﺎﻟﻎ ﺍﻟﻤﺨﺼﺼﺔ‬

‫ﺗﻌﺴﻔﻴﺔ ﻣﻦ ﻗﺒﻞ ﻗﻮﺍﺕ ﺍﻻﺣﺘﻼﻝ ﺍﻻﺳﺮﺍﺋﻴﻠﻲ‪.‬‬

‫ﻋﻤﺮ ﺍﻟﺒﺎﺷﺎ‪ ،‬ﻭﺍﻻﻣﻴﻦ ﺍﻟﻌﺎﻡ ﻟﻼﺗﺤﺎﺩ ﻓﺘﺤﻲ ﻋﺒﺪ ﺍﻟﻌﺎﻝ‪،‬‬

‫ﻟﺘﺪﺭﻳـــﺐ ﺍﻟﻌﺎﻣﻠﻴـــﻦ ﻓﻲ ﻣﻮﺍﺯﻧـــﺎﺕ ﺍﻟـــﻮﺯﺍﺭﺍﺕ ﺍﻟﻤﻌﻨﻴﺔ‬

‫ﻭﺍﻻﻣﻴﻦ ﺍﻟﻌﺎﻡ ﺍﻟﻤﺴـــﺎﻋﺪ ﻓﻲ ﺍﻻﺗﺤﺎﺩ ﺍﻟﻌﺎﻡ ﺍﻟﺘﻮﻧﺴﻲ‬

‫ﺑﺎﻟﺘﻌﻠﻴـــﻢ ﻭﺍﻻﻋﻼﻡ ﻭﺗﺴـــﺨﻴﺮﻫﺎ ﻟﺘﺪﺭﻳـــﺐ ﺍﻟﻘﻴﺎﺩﺍﺕ‬

‫ﻭﺍﻟـــﺬﻱ ﻋﻘـــﺪ ﻣﺆﺧﺮﴽ ﺑﺈﺳـــﺘﻀﺎﻓﺔ ﻣﻦ ﺍﻻﺗﺤـــﺎﺩ ﺍﻟﻌﺎﻡ‬

‫ﺍﻟﻜﻮﻳـﺖ‪ :‬ﻭﺯﺍﺭﺓ ﺍﻹﻋـﻼﻡ ﺗﺤﻴﻞ ﻣﻄﺎﺑـﻊ ﺗﺠﺎﺭﻳـﺔ ﺇﻟﻰ ﺍﻟﻨﻴﺎﺑـﺔ‬ ‫ﺍﻟﻘﺮﺍﺭ ﺿﺪ ﺍﻟﻤﻄﺎﺑﻊ ﺃﺗﺨﺬ ﺑﺴﺒﺐ ﻣﺨﺎﻟﻔﺘﻬﺎ ﻟﻘﺎﻧﻮﻥ ﺍﻟﻤﻄﺒﻮﻋـﺎﺕ ﻭﺍﻟﻨﺸﺮ‬

‫‪ME Printer July 2009‬‬

‫ﺃﻋﻠﻨﺖ ﻭﺯﺍﺭﺓ ﺍﻹﻋﻼﻡ ﻓﻲ ﺍﻟﻜﻮﻳﺖ ﻋﻦ ﺇﺣﺎﻟﺔ ﺑﻌﺾ‬

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‫ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻟﻠﻨﻴﺎﺑـــﺔ ﻧﺘﻴﺠﺔ ﻣﺨﺎﻟﻔﺘﻬﺎ ﻟﻘﺎﻧﻮﻥ‬ ‫ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﻭﺍﻟﻨﺸﺮ‪.‬‬ ‫ﺟـــﺎﺀ ﻫـــﺬﺍ ﺍﻹﻋـــﻼﻥ ﻋﻠـــﻰ ﻟﺴـــﺎﻥ ﻓﻬـــﺪ ﺍﻟﻌﺠﻤﻲ‬ ‫ﻣﺪﻳـــﺮ ﺇﺩﺍﺭﺓ ﺍﻟﺼﺤﺎﻓـــﺔ ﻭﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﻭﺍﻟﻨﺸـــﺮ ﻓﻲ‬ ‫ﻭﺯﺍﺭﺓ ﺍﻻﻋـــﻼﻡ ﺍﻟﻜﻮﻳﺘﻴﺔ‪ ،‬ﻭﺍﻟﺬﻱ ﺃﺷـــﺎﺭ ﺍﻟﻰ ﺃﻥ ﻓﺮﻕ‬

‫ﺍﻟﺘﻔﺘﻴـــﺶ ﺍﻟﺘﺎﺑﻌـــﺔ ﻟﻠـــﻮﺯﺍﺭﺓ ﺳـــﺒﻖ ﺃﻥ ﺃﺧﻄﺮﺕ ﺗﻠﻚ‬ ‫ﺍﻟﻤﻄﺎﺑﻊ ﺑﻌﺪﻡ ﻣﺨﺎﻟﻔﺔ ﺍﻟﻘﺎﻧﻮﻥ ﺧﺼﻮﺻﴼ ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ‬ ‫ﺑﺎﻟﻤﻄﺒﻮﻋﺎﺕ ﻭﺍﻟﻨﺸﺮﺍﺕ ﺍﻹﻧﺘﺨﺎﺑﻴﺔ‪.‬‬ ‫ﻭﺃﺿـــﺎﻑ ﺍﻟﻌﺠﻤـــﻲ ﺃﻧﻪ ﻣﻦ ﺍﻟﻤﻤﻜـــﻦ ﺇﻏﻼﻕ ﺑﻌﺾ‬ ‫ﺍﻟﻤﻄﺎﺑـــﻊ ﺇﻏﻼﻗـــﴼ ﺇﺩﺍﺭﻳﴼ ﺇﺫﺍ ﺍﺳـــﺘﻤﺮﺕ ﻓـــﻲ ﻣﺨﺎﻟﻔﺔ‬ ‫ﺍﻟﻘﺎﻧـــﻮﻥ‪ ،‬ﻓﺎﻟـــﻮﺯﺍﺭﺓ ﺗﻤﻠـــﻚ ﺍﻟﺼﻼﺣﻴـــﺎﺕ ﺍﻟﻘﺎﻧﻮﻧﻴـــﺔ‬

‫ﺍﻟﻜﺎﻣﻠﺔ ﻣﺸـــﻴﺮﴽ ﺍﻟﻰ ﺃﻥ ﺍﻻﺟـــﺮﺍﺀﺍﺕ ﻗﺪ ﺗﻄﻮﻝ ﺍﻳﻀﴼ‬ ‫ﺻﺎﺣﺐ ﺍﻟﻤﻨﺸﻮﺭ ﺍﻟﻤﺨﺎﻟﻒ ﺃﻳﴼ ﻛﺎﻥ ﻧﻮﻋﻪ ﺳﻮﺍﺀ ﻛﺎﻥ‬ ‫ﺇﻧﺘﺨﺎﺑﻴـــﴼ ﺃﻡ ﺗﺠﺎﺭﻳـــﴼ‪ ،‬ﻣﺆﻛﺪﴽ ﺿﺮﻭﺭﺓ ﺍﻟﺘـــﺰﺍﻡ ﺍﻟﻤﻄﺎﺑﻊ‬ ‫ﺑﺎﻟﻘﺎﻧﻮﻥ ﺍﻟﺬﻱ ﻟﻦ ﺗﺘﻬﺎﻭﻥ ﺍﻟﻮﺯﺍﺭﺓ ﻓﻲ ﺗﻄﺒﻴﻘﻪ ﻋﻠﻰ‬ ‫ﺍﻟﻤﺨﺎﻟﻔﻴﻦ‪ ،‬ﻋﻠﻰ ﺣﺪ ﻭﺻﻔﻪ‪.‬‬

‫ﻓﻠﺴﻄﻴـﻦ‪” :‬ﺍﻟﻮﻃﻨﻴـﺔ ﻟﺼﻨﺎﻋــﺔ ﺍﻟﻜـﺮﺗــﻮﻥ“ ّ‬ ‫ﺗﺪﺷﻦ ﺧﻄــ ًﺎ ﺇﻧﺘﺎﺟﻴــﴼ ﺟﺪﻳـــﺪﴽ‬ ‫ّ‬ ‫ﺳﻴﻤﻜﻦ ﺍﻟﺸﺮﻛﺔ ﻣﻦ ﺍﻹﺳﺘﺤﻮﺍﺫ ﻋﻠﻰ ‪ ٪٢٠‬ﻣﻦ ﺣﺠﻢ ﺍﻟﺴﻮﻕ‬ ‫ﺍﻟﺨﻂ ﺍﻟﺠﺪﻳﺪ ﻹﻧﺘﺎﺝ ﻋﻠﺐ ﺍﻟﻜﺮﺗﻮﻥ‬ ‫ّ‬ ‫ﺩﺷـــﻨﺖ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻮﻃﻨﻴﺔ ﻟﺼﻨﺎﻋـــﺔ ﺍﻟﻜﺮﺗﻮﻥ‪ ،‬ﺍﻟﺘﻲ‬

‫ﺍﻟﻤﻨﺎﻓﺴﺔ ﻏﻴﺮ ﺍﻟﻌﺎﺩﻟﺔ ﻣﻊ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻻﺳﺮﺍﺋﻴﻠﻴﺔ‪ ،‬ﻭﻣﺎ‬

‫ﺗﺘﺨﺬ ﻣـــﻦ ﻣﺤﺎﻓﻈـــﺔ ﻧﺎﺑﻠﺲ ﺑﻔﻠﺴـــﻄﻴﻦ ﻣﻘﺮﴽ ﻟﻬﺎ‪،‬‬

‫ﺗﺮﺗﺐ ﻋﻠﻰ ﻫﺒﻮﻁ ﺍﻟﻌﻤﻠﺔ ﺍﻻﺳﺮﺍﺋﻴﻠﻴﺔ ﻣﻦ ﺍﻧﻌﻜﺎﺳﺎﺕ‬

‫ﺧﻄﴼ ﺟﺪﻳﺪﴽ ﻹﻧﺘـــﺎﺝ ﻋﻠﺐ ﺍﻟﻜﺮﺗﻮﻥ ﻷﻏﺮﺍﺽ ﺗﻌﺒﺌﺔ‬

‫ﺳﻠﺒﻴﺔ ﺃﺛﺮﺕ ﻋﻠﻰ ﺃﺩﺍﺋﻬﺎ‪ ،‬ﻋﻠﻰ ﺣﺪ ﻭﺻﻔﻪ‪.‬‬ ‫ﻭﺃﺿـــﺎﻑ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻭﻋﻠـــﻰ ﺍﻟﺮﻏﻢ ﻣﻦ ﺫﻟـــﻚ‪ ،‬ﺗﻤﻜﻨﺖ‬

‫ﻭﺗﻐﻠﻴـــﻒ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻟﺰﺭﺍﻋﻴـــﺔ‪ .‬ﻭﺑﻬﺬﻩ ﺍﻟﻤﻨﺎﺳـــﺒﺔ‪،‬‬ ‫ﺃﻗﺎﻣﺖ ﺍﻟﺸـــﺮﻛﺔ ﺍﺣﺘﻔﺎ ً‬ ‫ﻻ ﺩﻋﺖ ﺇﻟﻴـــﻪ ﻭﺯﻳﺮ ﺍﻹﻗﺘﺼﺎﺩ‬

‫ﺍﻟﺸـــﺮﻛﺔ ﻭﻓﻲ ﺯﻣﻦ ﻗﻴﺎﺳﻲ ﻣﻦ ﺍﻟﻨﻬﻮﺽ ﺑﺨﻄﻮﺍﺕ‬

‫ﺍﻟﻮﻃﻨـــﻲ ﺍﻟﺤﺎﻟـــﻲ ﺍﻟﺪﻛﺘﻮﺭ ﺑﺎﺳـــﻢ ﺧﻮﺭﻱ ﻭﺍﻟﺴـــﺎﺑﻖ‬

‫ﻣﺪﺭﻭﺳـــﺔ ﻭﺛﺎﺑﺘﺔ‪ ،‬ﻟﺘﺬﻟﻴﻞ ﺍﻟﻌﻘﺒﺎﺕ ﻭﺍﻟﺼﻌﻮﺑﺎﺕ ﺍﻟﺘﻲ‬

‫ﻛﻤﺎﻝ ﺣﺴـــﻮﻧﺔ ﻭﺍﻷﺳﺒﻖ ﻣﺎﺯﻥ ﺳـــﻨﻘﺮﻁ‪ ،‬ﻭﻣﺤﺎﻓﻆ‬

‫ﺗﻮﺍﺟﻬﻬـــﺎ‪ .‬ﻓﻬﺎ ﻫﻲ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻴـــﻮﻡ‪ ،‬ﺗﺤﺘﻔﻞ ﺑﺨﻂ‬

‫ﻧﺎﺑﻠـــﺲ ﺍﻟﺪﻛﺘﻮﺭ ﺟﻤﺎﻝ ﻣﺤﻴﺴـــﻦ‪ ،‬ﻭﺭﺋﻴﺲ ﻣﺠﻠﺲ‬

‫ﺇﻧﺘﺎﺝ ﺟﺪﻳﺪ ﻟﻦ ﻳﺮﻓﻊ ﻣﻦ ﻣﺴﺘﻮﻯ ﺻﻨﺎﻋﺔ ﺍﻟﻜﺮﺗﻮﻥ‬

‫ﺇﺩﺍﺭﺓ ﺷﺮﻛﺔ ﻓﻠﺴﻄﻴﻦ ﻟﻠﺘﻨﻤﻴﺔ ﻭﺍﻹﺳﺘﺜﻤﺎﺭ )ﺑﺎﺩﻳﻜﻮ(‬

‫ﻓـــﻲ ﻓﻠﺴـــﻄﻴﻦ ﻓﺤﺴـــﺐ ﻭﺇﻧﻤﺎ ﺳﻴﺴـــﻬﻢ ﻓﻲ ﺩﻋﻢ‬

‫ﻣﻨﻴﺐ ﺭﺷـــﻴﺪ ﺍﻟﻤﺼﺮﻱ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺣﺸﺪ ﻛﺒﻴﺮ ﻣﻦ‬ ‫ﺭﺟﺎﻝ ﺍﻷﻋﻤﺎﻝ ﻭﺷﺨﺼﻴﺎﺕ ﺍﻟﻤﺪﻳﻨﺔ‪.‬‬

‫ﺍﻹﻗﺘﺼﺎﺩ ﺍﻟﻮﻃﻨﻲ“‪ ،‬ﻣﺆﻛﺪﴽ ﻋﻠﻰ ُﻣﻀﻲ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ‬

‫ﺧﻄﻄﻬﺎ ﺍﻟﺘﻄﻮﻳﺮﻳﺔ‪ .‬ﻛﻤﺎ ﺃﺷﺎﺭ ﺇﻟﻰ ﺃﻥ ﺟﺰﺀ ﻣﻦ ﺇﻧﺘﺎﺝ‬

‫ﻭﻗـــﺎﻝ ﺭﺋﻴـــﺲ ﻣﺠﻠـــﺲ ﺍﺩﺍﺭﺓ ﺍﻟﺸـــﺮﻛﺔ ”ﺍﻟﻮﻃﻨﻴـــﺔ‬

‫ﺧﻂ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺠﺪﻳﺪ ﺳـــﻴﻜﻮﻥ ﻣﺨﺼﺼـــﴼ ﻟﻠﺘﺼﺪﻳﺮ‬

‫ﻟﺼﻨﺎﻋﺔ ﺍﻟﻜﺮﺗﻮﻥ“ ﺳـــﻤﻴﺮ ﺣﻠﻴﻠﺔ‪ ،‬ﺇﻥ ﺇﻓﺘﺘﺎﺡ ﺍﻟﺸﺮﻛﺔ‬

‫ﺇﻟﻰ ﺑﻌﺾ ﺍﻷﺳﻮﺍﻕ ﺍﻷﺧﺮﻯ ﻛﺎﻟﺴﻮﻕ ﺍﻷﺭﺩﻧﻴﺔ‪.‬‬

‫ﺧﻄﴼ ﺟﺪﻳﺪﴽ ﻹﻧﺘﺎﺝ ﺍﻟﻌﺒﻮﺍﺕ ﺍﻟﻤﺨﺼﺼﺔ ﻟﻠﻤﻨﺘﺠﺎﺕ‬

‫ﺧﺺ ﺑﻪ ﻣﺠﻠﺘﻨﺎ‪ ،‬ﻗﺎﻝ ﺣﺎﺯﻡ ﺍﻷﻏﺒﺮ‪،‬‬ ‫ﻭﻓﻲ ﺣﺪﻳﺚ ﻟﻪ ّ‬

‫ﺍﻟﺰﺭﺍﻋﻴـــﺔ ﻳﻨﺪﺭﺝ ﺿﻤﻦ ﺧﻄﻂ ﺍﻟﺘﻮﺳـــﻌﺔ ﻭﺍﻟﺘﺤﺪﻳﺚ‬

‫ﻣﺪﻳﺮ ﻋﺎﻡ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻮﻃﻨﻴﺔ ﻟﺼﻨﺎﻋﺔ ﺍﻟﻜﺮﺗﻮﻥ‪” :‬ﺗﻌﻤﻞ‬

‫ﻭﻳﻨﺘﺞ ﺍﻟﺨﻂ ﺍﻟﺠﺪﻳﺪ ﺟﻤﻴﻊ ﺃﻧﻮﺍﻉ ﺍﻟﻜﺮﺗﻮﻥ ﺍﻟﺰﺭﺍﻋﻲ‬

‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ‪:‬‬

‫ﺍﻟﻤﻌﺎﻟـــﺞ ﺧﺼﻴﺼـــﴼ ﻟﺘﻐﻠﻴـــﻒ ﺍﻟﺨﻀـــﺮﻭﺍﺕ ﻭﺍﻟﻔﻮﺍﻛﻪ‬ ‫ُ‬

‫ﻭﺯﻳﺮ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻟﻮﻃﻨﻲ ﺍﻟﺴﺎﺑﻖ ﻛﻤﺎﻝ‬ ‫ﺣﺴﻮﻧﺔ ﻭﺍﻟﻮﺯﻳﺮ ﺍﻟﺤﺎﻟﻲ ﺩ‪ .‬ﺑﺎﺳﻢ‬

‫ﺍﻟﺘﻲ ﺗﺘﺒﻨﺎﻫﺎ ﺍﻟﺸﺮﻛﺔ ﻟﺘﻄﻮﻳﺮ ﻣﻨﺘﺠﺎﺗﻬﺎ ﻭﺃﺩﺍﺋﻬﺎ‪.‬‬

‫ﺷـــﺮﻛﺘﻨﺎ ﻋﻠﻰ ﺗﻐﻄﻴﺔ ﺇﺣﺘﻴﺎﺟﺎﺕ ﻣﺨﺘﻠﻒ ﺍﻟﻘﻄﺎﻋﺎﺕ‬

‫ﺑﺘﻘﻨﻴﺔ ﻋﺎﻟﻴﺔ ﻭﺑﻄﺎﻗﺔ ﺇﻧﺘﺎﺟﻴﺔ ﺗﻘﺪﺭ ﺑـ ‪ ١٠ - ٧‬ﻣﻠﻴﻮﻥ‬

‫ﻭﺃﺷـــﺎﺭ ﺣﻠﻴﻠﺔ ﺇﻟـــﻰ ﺃﻥ ﺧـــﻂ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺠﺪﻳـــﺪ‪ ،‬ﺍﻟﺬﻱ‬

‫ﺍﻹﻗﺘﺼﺎﺩﻳـــﺔ ﻭﻣـــﻦ ﺃﻫﻤﻬـــﺎ ﺍﻟﺼﻨﺎﻋـــﺎﺕ ﺍﻟﻐﺬﺍﺋﻴـــﺔ‬

‫ﻋﺒﻮﺓ ﺳﻨﻮﻳﴼ“‪.‬‬

‫ﻳﻌﺘﻤـــﺪ ﺗﻘﻨﻴـــﺎﺕ ﺣﺪﻳﺜﺔ‪ ،‬ﻳﻬﺪﻑ ﺇﻟـــﻰ ﺗﻠﺒﻴﺔ ﺟﺰﺀ ﻣﻦ‬

‫ﻭﺍﻟﺪﻭﺍﺋﻴﺔ ﻭﺍﻟﻜﻴﻤﺎﻭﻳﺔ‪ .‬ﻭﺗﻤﺎﺷـــﻴﴼ ﻣﻊ ﺃﻫﺪﺍﻑ ﺧﻄﺘﻬﺎ‬

‫ﻭﺃﺿﺎﻑ‪” :‬ﺇﺳﺘﻄﺎﻋﺖ ﺍﻟﺸﺮﻛﺔ ﻣﻦ ﺧﻼﻝ ﺍﻧﻄﻼﻗﺘﻬﺎ‬

‫ﺍﻹﺣﺘﻴﺎﺟـــﺎﺕ ﺍﻟﻤﺤﻠﻴﺔ ﻭﺗﻌﺰﻳﺰ ﻗﺪﺭﺍﺕ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﺘﻲ‬

‫ﺍﻟﺘﻄﻮﻳﺮﻳﺔ‪ ،‬ﺃﺩﺧﻠﺖ ﺍﻟﺸﺮﻛﺔ ﻣﺆﺧﺮﴽ ﺧﻂ ﺇﻧﺘﺎﺝ ﺍﻟﻌﻠﺐ‬

‫ﺍﻟﺠﺪﻳﺪﺓ ﺍﻹﺳـــﺘﺤﻮﺍﺫ ﻋﻠﻰ ﺣﺼﺔ ﺳـــﻮﻗﻴﺔ ﺗﺰﻳﺪ ﻋﻦ‬

‫ﻧﺠﺤـــﺖ ﻓـــﻲ ﺍﻟﻮﺻـــﻮﻝ ﺇﻟـــﻰ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻻﺳـــﻮﺍﻕ‬

‫ﺍﻟﻤﻔﺘﻮﺣـــﺔ )‪(FLATBED DIE-CUTTER‬‬

‫ﺍﻟــــ ‪ ٪٢٠‬ﻣـــﻦ ﺣﺠﻢ ﺍﻟﺴـــﻮﻕ ﺍﻟﻔﻠﺴـــﻄﻴﻨﻲ‪ ،‬ﻭﺗﻌﺘﺰﻡ‬

‫ﻣﺎﺯﻥ ﺳﻨﻘﺮﻁ‪ ،‬ﻭﻣﺤﺎﻓﻆ ﻧﺎﺑﻠﺲ ﺩ‪ .‬ﺟﻤﺎﻝ‬

‫ﺍﻟﺨﺎﺭﺟﻴـــﺔ‪ ،‬ﺭﻏـــﻢ ﺍﻟﺼﻌﻮﺑﺎﺕ ﺍﻟﺘـــﻲ ﻭﺍﺟﻬﺘﻬﺎ ﻧﺘﻴﺠﺔ‬

‫ﻭﺫﻟﻚ ﻟﺘﻠﺒﻴﺔ ﺍﻹﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﻤﺘﻨﺎﻣﻴﺔ ﻟﻘﻄﺎﻉ ﺍﻟﺰﺭﺍﻋﺔ‪،‬‬

‫ﺍﻟﺸﺮﻛﺔ ﻣﻦ ﺧﻼﻝ ﺗﺸﻐﻴﻞ ﺧﻂ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺠﺪﻳﺪ ﺭﻓﻊ‬

‫ﻣﺤﻴﺴﻦ‪ ،‬ﻳﺴﺘﻤﻌﻮﻥ ﺇﻟﻰ ﻋﺮﺽ ﺣﻮﻝ‬

‫ﺣﺼﺘﻬـــﺎ ﺍﻟﻰ ‪ ٪٣٥‬ﻓﻲ ﻋـــﺎﻡ ‪ ٢٠٠٩‬ﻭ‪ ٪٥٠‬ﻓﻲ ﻋﺎﻡ‬ ‫‪ ،٢٠١٠‬ﻛﻤﺎ ﻭﺗﺴـــﺘﻌﺪ ﺍﻟﺸـــﺮﻛﺔ ﺣﺎﻟﻴﴼ ﻟﺪﺧﻮﻝ ﺃﺳﻮﺍﻕ‬ ‫ﺇﻗﻠﻴﻤﻴﺔ ﺑﺸﻜﻞ ﺃﻭﺳﻊ“‪.‬‬

‫ﺧﻮﺭﻱ‪ ،‬ﺳﻤﻴﺮ ﺣﻠﻴﻠﻪ ﺭﺋﻴﺲ ﻣﺠﻠﺲ‬ ‫ﺇﺩﺍﺭﺓ ”ﺍﻟﻮﻃﻨﻴﺔ ﻟﺼﻨﺎﻋﺔ ﺍﻟﻜﺮﺗﻮﻥ“‪،‬‬ ‫ﻭﺯﻳﺮ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻟﻮﻃﻨﻲ ﺍﻷﺳﺒﻖ ﻭﺭﺋﻴﺲ‬ ‫”ﻣﺠﻤﻮﻋﺔ ﺷﺮﻛﺎﺕ ﺳﻨﻘﺮﻁ ﺍﻟﻌﺎﻟﻤﻴﺔ“‬

‫ﻋﻤﻞ ﺧﻄﻮﻁ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺠﺪﻳﺪﺓ ﻣﻦ ﺍﻟﺴﻴﺪ‬ ‫ﺣﺎﺯﻡ ﺍﻷﻏﺒﺮ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻮﻃﻨﻴﺔ‬ ‫ﻟﺼﻨﺎﻋﺔ ﺍﻟﻜﺮﺗﻮﻥ‪.‬‬

‫ﺗﺤﺴـــﻨﺖ ﻧﻮﻋﻴﺔ ﻣﻨﺘﺠﺎﺕ ﺍﻟﺸـــﺮﻛﺔ‬ ‫ﻭﻭﻓﻘﴼ ﻟﻸﻏﺒﺮ‪ّ ،‬‬

‫ﺧﻼﻝ ﺍﻟﻔﺘﺮﺓ ﺍﻻﺧﻴﺮﺓ ﻭﺫﻟﻚ ﺑﻌﺪ ﺇﻧﺸﺎﺀ ﺩﺍﺋﺮﺓ ﺍﻟﺠﻮﺩﺓ‬ ‫ﻭﺍﻟﺘﻄﻮﻳـــﺮ ﻭﺍﻟﺘـــﻲ ﺗﺴـــﻌﻰ ﺣﺎﻟﻴـــﴼ ﻟﺘﺄﻫﻴﻞ ﺍﻟﺸـــﺮﻛﺔ‬ ‫ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺷﻬﺎﺩﺓ ﺍﻟﺠﻮﺩﺓ ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ )‪(PSI‬‬ ‫ﻭﺷﻬﺎﺩﺓ ﺍﻵﻳﺰﻭ )‪.(ISO9001‬‬ ‫ُﻳﺬﻛﺮ ﺃﻥ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻮﻃﻨﻴﺔ ﻟﺼﻨﺎﻋﺔ ﺍﻟﻜﺮﺗﻮﻥ ﻛﺎﻧﺖ ﻗﺪ‬ ‫ﺗﺄﺳﺴـــﺖ ﻓﻲ ﻋﺎﻡ ‪ ١٩٨٩‬ﻛﺸﺮﻛﺔ ﻣﺴﺎﻫﻤﺔ ﺧﺎﺻﺔ‬ ‫ﺑﺮﺃﺳﻤﺎﻝ ﻗﺪﺭﻩ ‪ ٦٠٠‬ﺃﻟﻒ ﺩﻳﻨﺎﺭ ﺃﺭﺩﻧﻲ‪ ،‬ﻭﺗﺤ ّﻮﻟﺖ ﺇﻟﻰ‬ ‫ﺷﺮﻛﺔ ﻣﺴـــﺎﻫﻤﺔ ﻓﻲ ﻋﺎﻡ ‪ ١٩٩٣‬ﻭ ُﺭﻓﻊ ﺭﺃﺱ ﻣﺎﻟﻬﺎ‬ ‫ﺇﻟﻰ ﺧﻤﺴـــﺔ ﻣﻼﻳﻴﻦ ﺩﻳﻨﺎﺭ‪ .‬ﻭﺗﺸـــ ّﻐﻞ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻴﻮﻡ‬

‫ﻗﺮﺍﺑﺔ ﺍﻟـ ‪ ٧٠‬ﺷﺨﺼﴼ ﺑﻴﻦ ﻣﻮﻇﻒ ﻭﻋﺎﻣﻞ‪.‬‬

‫ﺍﻟﻌﺮﺍﻕ‪” :‬ﺍﻹﺗﺼﺎﻻﺕ“ ﺗﻌﻠﻦ ﻗﺮﺏ ﻃﺒﺎﻋﺔ ﺍﻟﻄﻮﺍﺑﻊ ﺍﻟﺒﺮﻳﺪﻳﺔ ﻣﺤﻠﻴﴼ‬ ‫ﺩﺍﺋﺮﺓ ﺍﻟﺒﺮﻳﺪ ﻭﺍﻟﺘﻮﻓﻴﺮ ﺗﻌﻤﻞ ﻋﻠﻰ ﺇﻧﺸﺎﺀ ﻣﻄﺒﻌﺔ ﻣﺘﺨﺼﺼﺔ ﺑﺈﻧﺘﺎﺝ ﺍﻟﻄﻮﺍﺑﻊ‬ ‫ﺗﻌﺘـــﺰﻡ ﻃﺒـــﻊ ﺍﻟﻄﻮﺍﺑـــﻊ ﺍﻟﻌﺮﺍﻗﻴـــﺔ ﻓﻲ ﺩﺍﺧـــﻞ ﺍﻟﺒﻼﺩ‬

‫ﺇﻥ ﺍﻟﺪﺍﺋـــﺮﺓ ﺳـــﺘﻘﻮﻡ ﺑﻄﺒـــﻊ ﺍﻟﻄﻮﺍﺑـــﻊ ﺍﻟﻌﺮﺍﻗﻴﺔ ﺩﺍﺧﻞ‬

‫ﻣﻄﺎﺑﻊ ﺩﻭﻝ ﻛﺈﻳﺮﺍﻥ ﻭﺍﻟﺒﺤﺮﻳﻦ ﻭﺳﻮﺭﻳﺎ‪.‬‬

‫ﻭﺑﻤﻮﺍﺻﻔﺎﺕ ﻓﻨﻴﺔ ﺗﻀﺎﻫﻲ ﻧﻈﻴﺮﺍﺗﻬﺎ ﺍﻷﺟﻨﺒﻴﺔ‪ ،‬ﻋﻠﻰ‬

‫ﺍﻟﺒﻼﺩ ﺑﻌﺪ ﺃﻥ ﻛﺎﻧﺖ ﺗُﻄﺒﻊ ﻓﻲ ﺑﻌﺾ ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ‪،‬‬

‫ﻭﺃﺿﺎﻑ ﺣﻤﺰﺓ ﺃﻧﻪ ﺳـــﻴﺘﻢ ﺇﻧﺸﺎﺀ ﻣﻄﺒﻌﺔ ﺧﺎﺻﺔ ﻟﻬﺬﺍ‬

‫ﺣﺪ ﻭﺻﻔﻬﺎ‪.‬‬

‫ﻣﻨﻮﻫـــﴼ ﺍﻟﻰ ﺃﻥ ﻣﻄﺒﻌﺔ ﺍﻟﻨﻬﺮﻳﻦ ﺑﺒﻐـــﺪﺍﺩ ﻛﺎﻧﺖ ﺗﻨﻔﺬ‬

‫ﺍﻟﻐﺮﺽ‪ ،‬ﻣﺘﻮﻗﻌـــﴼ ﺃﻥ ﺗﺪﺧﻞ ﺣﻴﺰ ﺍﻹﻧﺘﺎﺝ ﺧﻼﻝ ﻫﺬﺍ‬

‫ﻭﻗﺎﻝ ﺻﻔﺎﺀ ﺍﻟﺪﻳﻦ ﺑﺪﺭ ﺣﻤﺰﺓ ﻣﺪﻳﺮ ﻋﺎﻡ ﺩﺍﺋﺮﺓ ﺍﻟﺒﺮﻳﺪ‬

‫ﻃﺒﺎﻋﺔ ﺍﻟﻄﻮﺍﺑﻊ ﺍﻟﺒﺮﻳﺪﻳﺔ ﺑﻌﺪ ﻋﺎﻡ ‪ ١٩٩١‬ﻭﺍﺳﺘﻤﺮﺕ‬

‫ﺍﻟﻌﺎﻡ‪.‬‬

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‫ﻛﺸـــﻔﺖ ﺩﺍﺋﺮﺓ ﺍﻟﺒﺮﻳﺪ ﻭﺍﻟﺘﻮﻓﻴﺮ ﻓـــﻲ ﺍﻟﻌﺮﺍﻕ ﻋﻦ ﺃﻧﻬﺎ‬

‫ﻭﺍﻟﺘﻮﻓﻴﺮ ﺍﻟﺘﺎﺑﻌﺔ ﻟﻠﺸﺮﻛﺔ ﺍﻟﻌﺎﻣﺔ ﻟﻼﺗﺼﺎﻻﺕ ﻭﺍﻟﺒﺮﻳﺪ‪،‬‬

‫ﺑﺬﻟﻚ ﺣﺘﻰ ﻋﺎﻡ ‪ ،٢٠٠٣‬ﻟﻴﺘﻢ ﻃﺒﺎﻋﺘﻬﺎ ﻓﻴﻤﺎ ﺑﻌﺪ ﻓﻲ‬

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‫ﻣﺼﺮ‪” :‬ﻣﻜﺘﺒـﺔ ﺍﻹﺳﻜﻨﺪﺭﻳـﺔ“ ﺗﺘﻴﺢ ﺧﺪﻣﺔ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﻓﻲ ﺃﻗﻞ ﻣﻦ‬ ‫ﺧﻤﺲ ﺩﻗﺎﺋﻖ‬ ‫ﺍﻟﻤﻜﺘﺒﺔ ﺗﺸـــ ّﻐﻞ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ”ﺃﺳﺒﺮﻳﺴﻮ ﺑﻮﻙ ﻣﺎﺷـــﻴﻦ“ ﺑﺸﻜﻞ ﺗﺠﺮﻳﺒﻲ ﻟﺤﻴﻦ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ‬ ‫ﺣﻘﻮﻕ ﺍﻟﻄﺒﻊ ﻣﻦ ﺩﻭﺭ ﺍﻟﻨﺸﺮ ﺍﻟﻤﺨﺘﻠﻔﺔ‬ ‫ﻫﻨﺎﻙ ﻓﺎﻗﺪ ﺃﻭ ﻧﺴﺦ ﻏﻴﺮ ُﻣﺒﺎﻋﺔ‪ .‬ﻟﻘﺪ ﺣﺼﻠﺖ ﻣﻜﺘﺒﺔ‬

‫ﺍﻹﺳـــﻜﻨﺪﺭﻳﺔ ﻋﻠﻰ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻓـــﻲ ﺇﻃﺎﺭ ﺩﻭﺭﻫﺎ‬ ‫ﺍﻟﻬـــﺎﺩﻑ ﺇﻟـــﻰ ﺇﺗﺎﺣﺔ ﺍﻟﻤﻌﺮﻓﺔ ﻟﻠﺠﻤﻴـــﻊ ﺩﻭﻥ ﻗﻴﻮﺩ ﺃﻭ‬ ‫ﻋﻮﺍﺋﻖ‪ ،‬ﺇﺿﺎﻓﺔ ﺇﻟﻰ ﺣﻔﻆ ﺍﻟﺘﺮﺍﺙ ﻟﻸﺟﻴﺎﻝ ﺍﻟﻘﺎﺩﻣﺔ“‪.‬‬ ‫ﻭﺃﺿـــﺎﻑ‪” :‬ﺗـــﻢ ﺗﺸـــﻐﻴﻞ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﻓـــﻲ ﻣﻜﺘﺒـــﺔ‬ ‫ﺍﻹﺳـــﻜﻨﺪﺭﻳﺔ ﻟﻠﺠﻤﻬﻮﺭ ﺑﺸـــﻜﻞ ﺗﺠﺮﻳﺒـــﻲ ﺇﻟﻰ ﺃﻥ‬ ‫ﻧﺴـــﺘﻜﻤﻞ ﺗﻮﻗﻴﻊ ﺍﺗﻔﺎﻗﻴﺎﺕ ﻣﻊ ﺩﻭﺭ ﺍﻟﻨﺸﺮ ﺍﻟﻤﺨﺘﻠﻔﺔ‬ ‫ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺣﻖ ﻃﺒﺎﻋﺔ ﻛﺘﺒﻬﺎ‪ .‬ﻭﻗﺪ ﻭ ّﻗﻌﻨﺎ ﺣﺘﻰ‬ ‫ﻫﺬﻩ ﺍﻟﻠﺤﻈﺔ ﻋﻘﻮﺩﴽ ﻣﻊ ‪ ١٦‬ﺩﺍﺭ ﻣﻦ ﺃﺟﻞ ﺣﻞ ﻗﻀﻴﺔ‬ ‫ﺣﻘﻮﻕ ﺍﻟﻨﺸـــﺮ ﻭﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻭﺍﻟﻌﺪﺩ ﻓﻲ ﺗﺰﺍﻳﺪ ﻣﺴـــﺘﻤﺮ‪،‬‬ ‫ﻭﺇﻧﻨﻲ ﺃﺗﻮﻗﻊ ﺃﻥ ﻳﺘﻢ ﺗﺸﻐﻴﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺑﺸﻜﻞ ﻛﺎﻣﻞ‬ ‫ﺧﻼﻝ ﺛﻼﺛﺔ ﺃﺷﻬﺮ“‪.‬‬ ‫ﻭﺃﺷﺎﺭ ﻋﺰﺏ ﺍﻟﻰ ﺃﻥ ﻣﻜﺘﺒﺔ ﺍﻹﺳﻜﻨﺪﺭﻳﺔ ﺳﺘﺴﺘﺨﺪﻡ‬

‫”ﺳﺘﺴﻬﻢ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﻔﻮﺭﻳﺔ ”ﺃﺳﺒﺮﻳﺴﻮ ﺑﻮﻙ‬ ‫ﻣﺎﺷﻴﻦ“ ﺑﺤﻞ ﺍﻟﻌﺪﻳﺪ‬ ‫ﻣﻦ ﺍﻟﻤﺸﻜﻼﺕ‪ ،‬ﻣﻦ‬ ‫ﺑﻴﻨﻬﺎ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ‬ ‫ﺍﻟﻜﺘﺐ ﻏﻴﺮ ﺍﻟﻤﺘﻮﻓﺮﺓ‬ ‫ﻋﻠﻰ ﺍﻟﺮﻓﻮﻑ ﺃﻭ ﺗﻠﻚ ﺍﻟﺘﻲ‬ ‫ﺗﻌﺘﺒﺮ ﻧﺎﺩﺭﺓ ﺍﻟﻮﺟﻮﺩ ﻧﺴﺒﺔ‬ ‫ﺇﻟﻰ ﻗِﺪﻣﻬﺎ ﻭﻗﻴﻤﺘﻬﺎ“‪.‬‬ ‫ﺍﻟﺪﻛﺘﻮﺭ ﺧﺎﻟﺪ ﻋﺰﺏ‪ ،‬ﻣﺪﻳﺮ ﺍﻹﻋﻼﻡ ﻓﻲ‬

‫‪ME Printer July 2009‬‬

‫ﻣﻜﺘﺒﺔ ﺍﻹﺳﻜﻨﺪﺭﻳﺔ‬

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‫ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻔﻮﺭﻳﺔ ﻓﻲ ﻃﺒﺎﻋـــﺔ ﺍﻟﻜﺘﺐ ﺍﻟﺘﻲ‬

‫ﻟﻄﺎﻟﻤـــﺎ ﻛﺎﻧﺖ ﻋﻤﻠﻴﺔ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺗﺴـــﺘﻐﺮﻕ ﻭﻗﺘﴼ‬

‫ﺍﻟﻰ ﺍﻟﻌﺎﻟﻢ ﺍﻟﻌﺮﺑﻲ‪ ،‬ﻭ ّﻗﻌﺖ ﻣﻜﺘﺒﺔ ﺍﻹﺳﻜﻨﺪﺭﻳﺔ ﻭ“ﺃﻭﻥ‬

‫ﺗﺼﺪﺭﻫﺎ ﻭﺍﻟﻜﺘﺐ ﺍﻟﺘﻲ ﺗـــﻢ ﺗﻮﻗﻴﻊ ﺇﺗﻔﺎﻗﻴﺎﺕ ﻣﻊ ﺩﻭﺭ‬

‫ﻭﺟﻬـــﺪﴽ ﻛﺒﻴﺮﻳﻦ ﻋـــﻼﻭﺓ ﻋﻠﻰ ﺗﻨﻔﻴﺬﻫﺎ ﺑﺈﺳـــﺘﺨﺪﺍﻡ‬

‫ﺩﻳﻤﺎﻧـــﺪ ﺑﻮﻛﺲ“ ﻣﺬﻛﺮﺓ ﺗﻔﺎﻫﻢ ﻓﻲ ﻣﺎﻳﻮ ﻋﺎﻡ ‪،٢٠٠٦‬‬

‫ﺍﻟﻨﺸـــﺮ ﺍﻟﺘﻲ ﺃﺻﺪﺭﺗﻬﺎ ﻭﺍﻟﻜﺘﺐ ﺍﻟﺘـــﻲ ﻟﻢ ﺗﻌﺪ ﻫﻨﺎﻙ‬

‫ﻣﻜﺎﺋـــﻦ ﻟﻠﻄﺒﺎﻋـــﺔ ﺫﺍﺕ ﺃﺣﺠﺎﻡ ﻛﺒﻴـــﺮﺓ ﻭﺍﻟﺘﻲ ﺗﻜﻮﻥ‬

‫ﺗﻢ ﺑﻤﻮﺟﺒﻬﺎ ﺗﺰﻭﻳﺪ ﺍﻟﻤﻜﺘﺒﺔ ﺑﻤﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻔﻮﺭﻳﺔ‬

‫ﺣﻘـــﻮﻕ ﻟﻠﻨﺸـــﺮ ﺑﺸـــﺄﻧﻬﺎ‪ ،‬ﺣﻴـــﺚ ﺳـــﻴﺨﺘﺎﺭ ﺍﻟﻌﻤﻴـــﻞ‬

‫ُﻣﻜﻠﻔـــﺔ ﻓـــﻲ ﺃﻏﻠـــﺐ ﺍﻷﺣﻴـــﺎﻥ‪ .‬ﻭﻟﻜﻦ ﻣﻊ ﺗﺴـــﺎﺭﻉ‬

‫”ﺃﺳﺒﺮﻳﺴـــﻮ ﺑﻮﻙ ﻣﺎﺷـــﻴﻦ“ ﻓﻲ ﺍﻟﻌﺎﻡ ‪ ،٢٠٠٧‬ﻟﺘﻜﻮﻥ‬

‫ﺍﻟﻜﺘﺎﺏ ﺍﻟﻤﺮﺍﺩ ﺑﺸـــﻜﻞ ﺇﻟﻜﺘﺮﻭﻧﻲ ﻣﻦ ﻗﺎﺋﻤﺔ ﺍﻟﻜﺘﺐ‬

‫ﺍﻟﺘﻘﻨﻴـــﺔ ﺃﺻﺒـــﺢ ﺑﺎﻹﻣـــﻜﺎﻥ ﺍﻟﺤﺼﻮﻝ ﻋﻠـــﻰ ﻛﺘﺎﺏ‬ ‫ﻣﻄﺒﻮﻉ ّ‬ ‫ﻭﻣﻐﻠﻒ ﻓﻲ ﺃﻗﻞ ﻣﻦ ﺧﻤﺲ ﺩﻗﺎﺋﻖ‪.‬‬

‫ﺁﻧـــﺬﺍﻙ ﺛﺎﻧﻲ ﻣﺎﻟﻚ ﻟﻠﻤﺎﻛﻴﻨﺔ ﺑﻌـــﺪ ﻣﺮﻛﺰ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‬

‫ﺍﻟﻤﺘﺎﺣﺔ ﻟﻴﺘﻢ ﻃﺒﺎﻋﺘﻪ ﻓﻮﺭﴽ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‪.‬‬

‫ﺍﻟﻌـــﺎﻡ ﺍﻟﺘﺎﺑﻊ ﻟﻠﺒﻨﻚ ﺍﻟﺪﻭﻟـــﻲ )‪World Bank Info‬‬

‫ﻓﺒﻌـــﺪ ﺇﻃﻼﻕ ﺷـــﺮﻛﺔ ”ﺃﻭﻥ ﺩﻳﻤﺎﻧـــﺪ ﺑﻮﻛﺲ“ ﻣﺎﻛﻴﻨﺔ‬

‫‪ (Shop‬ﻓﻲ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻷﻣﺮﻳﻜﻴﺔ ﻭﺍﺷﻨﻄﻦ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻔﻮﺭﻳﺔ ”ﺃﺳﺒﺮﻳﺴﻮ ﺑﻮﻙ ﻣﺎﺷﻴﻦ“ ﺍﻟﺘﻲ ﺗﺸﺒﻪ‬

‫ﻳﻘﻮﻝ ﺍﻟﺪﻛﺘﻮﺭ ﺧﺎﻟﺪ ﻋﺰﺏ‪ ،‬ﻣﺪﻳﺮ ﺍﻹﻋﻼﻡ ﻓﻲ ﻣﻜﺘﺒﺔ‬

‫ﻭﺑﺴﺆﺍﻟﻪ ﻋﻤﺎ ﺇﺫﺍ ﻛﺎﻧﺖ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻔﻮﺭﻳﺔ ﺗﻤﺜّﻞ‬ ‫ﺗﻬﺪﻳـــﺪﴽ ﻟﻠﻤﻄﺎﺑﻊ ﺍﻟﻜﺒﻴﺮﺓ‪ ،‬ﺃﺟـــﺎﺏ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻻ ُﻳﻤﻜﻦ‬ ‫ﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻔﻮﺭﻳـــﺔ ﺃﻥ ﺗﻠﻐـــﻲ ﺩﻭﺭ ﺍﻟﻤﻄﺎﺑﻊ‬

‫ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓﻲ ﺍﻟﻤﻜﺎﺗﺐ‪،‬‬ ‫ﺇﻟﻰ ﺣﺪ ﻛﺒﻴﺮ ﺍﻟﻄﺎﺑﻌﺎﺕ ُ‬ ‫ﺑـــﺎﺕ ُﻣﻤﻜﻨﴼ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﻛﺘـــﺎﺏ ﻣﻄﺒﻮﻉ ّ‬ ‫ﻭﻣﻐﻠﻒ‬

‫ﺍﻹﺳﻜﻨﺪﺭﻳﺔ‪ ،‬ﺇﻥ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻔﻮﺭﻳﺔ ”ﺃﺳﺒﺮﻳﺴﻮ‬

‫ﺍﻟﻜﺒـــﺮﻯ ﻧﻈـــﺮﴽ ﻷﻥ ﻟـــﻜﻞ ﻣﻨﻬﻤﺎ ﻫـــﺪﻑ ﻭﻭﻇﻴﻔﺔ‬

‫ﺑﻮﻙ ﻣﺎﺷـــﻴﻦ“ ﺳﺘﺤﻞ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﺸﻜﻼﺕ‪ ،‬ﻣﻦ‬

‫ﻣﻌﻴﻨـــﺔ‪ ،‬ﻓﺎﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻜﺒـــﺮﻯ ﺗﻄﺒﻊ ﺍﻟﻜﺘـــﺐ ﺑﺄﻋﺪﺍﺩ‬

‫ﺑﻴﻨﻬـــﺎ ﺍﻟﺤﺼﻮﻝ ﻋﻠـــﻰ ﺍﻟﻜﺘﺐ ﻏﻴـــﺮ ﺍﻟﻤﺘﻮﻓﺮﺓ ﻋﻠﻰ‬

‫ﻛﺒﻴـــﺮﺓ ﻭﺑﺎﻟﺘﺎﻟﻲ ﻳﻜﻮﻥ ﺳـــﻌﺮ ﺍﻟﻨﺴـــﺨﺔ ﺃﺭﺧﺺ ﻣﻦ‬

‫ﺩﻗﺎﺋﻖ‪ ،‬ﻭﺫﻟﻚ ﻣﻦ ﺧﻼﻝ ﺇﺩﺧﺎﻝ ﺍﻟﻨﺴﺨﺔ ﺍﻷﻟﻜﺘﺮﻭﻧﻴﺔ‬

‫ﺍﻟﺮﻓﻮﻑ ﺃﻭ ﺗﻠﻚ ﺍﻟﺘﻲ ﺗﻌﺘﺒﺮ ﻧﺎﺩﺭﺓ ﺍﻟﻮﺟﻮﺩ ﻧﺴـــﺒﺔ ﺇﻟﻰ‬

‫ﺍﻟﻜﺘﺎﺏ ﺍﻟﺬﻱ ﺗﺼﺪﺭﻩ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻔﻮﺭﻳﺔ“‪.‬‬

‫ﻟﻠﻜﺘـــﺎﺏ ﺍﻟﻰ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻋﻦ ﻃﺮﻳﻖ ﻭﺳـــﺎﺋﻂ ﺍﻟﺘﺨﺰﻳﻦ‬

‫ﻗِﺪﻣﻬﺎ ﻭﻗﻴﻤﺘﻬﺎ‪ .‬ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﺗﻜﻤﻦ‬

‫ﺍﻟﻤﺨﺘﻠﻔﺔ ﺳـــﻮﺍﺀ ﻛﺎﻧـــﺖ ﺃﻗﺮﺍﺹ ﻟﻴﺰﺭﻳـــﺔ ﺃﻭ ﺑﻄﺎﻗﺎﺕ‬

‫ﺍﻟﻔﺎﺋـــﺪﺓ ﻣﻦ ﺗﺸـــﻐﻴﻞ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻓـــﻲ ﺃﻧﻬﺎ ﺗﺘﻴﺢ‬

‫ُﻳﺸـــﺎﺭ ﺇﻟﻰ ﺃﻥ ﺍﻟﺸـــﺎﺏ ﺍﻷﻣﻴﺮﻛﻲ ﺟﺎﻳﺴﻮﻥ ﺇﺑﺴﺘﺎﻳﻦ‬ ‫ﻳﻘـــﻒ ﻭﺭﺍﺀ ﻫـــﺬﺍ ﺍﻻﺧﺘـــﺮﺍﻉ‪ ،‬ﻭﻗـــﺪ ﻗـــﺎﻡ ﻓـــﻲ ﻣﻌﺮﺽ‬

‫ﺫﺍﻛـــﺮﺓ ﺃﻭ ﻏﻴﺮﻫـــﺎ‪ ،‬ﻟﺘﻘـــﻮﻡ ﺑﻌﺪﻫﺎ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺑﻄﺒﺎﻋﺘﻪ‬

‫ﻃﺒﺎﻋـــﺔ ﺍﻟﻜﺘـــﺐ ﺍﻟﺘﻲ ﻟـــﻢ ﺗﻌﺪ ﻣﻮﺟﻮﺩﺓ ”ﻓﻲ ﺷـــﻜﻞ‬

‫ﺍﻟﻜﺘـــﺎﺏ ﺍﻟﺬﻱ ﺃﻗﻴﻢ ﻣﺆﺧﺮﴽ ﻓـــﻲ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻟﺒﺮﻳﻄﺎﻧﻴﺔ‬

‫ﻋﻠـــﻰ ﺃﻭﺭﺍﻕ ﻣﻦ ﻣﻘﺎﺱ )‪ (A4‬ﻭﺗﻘﻄﻴﻊ ﻫﺬﻩ ﺍﻷﻭﺭﺍﻕ‬

‫ﻣﻄﺒﻮﻉ“ ﻭﻻ ﺗﺘﻮﺍﻓﺮ ﻣﻨﻬﺎ ﺇﻻ ﻧﺴﺦ ﺇﻟﻜﺘﺮﻭﻧﻴﺔ‪ ،‬ﺃﻭ ﺗﻮﺟﺪ‬

‫ﻟﻨـــﺪﻥ ﺑﻄﺒﺎﻋـــﺔ ﻛﺘﺎﺏ ﺃﻣـــﺎﻡ ﺍﻟﺤﺎﺿﺮﻳـــﻦ ﻣﻦ ﺧﻼﻝ‬

‫ﻟﺘﺘﻨﺎﺳﺐ ﻣﻊ ﺍﻟﺤﺠﻢ ﺍﻷﺻﻠﻲ ﻟﻠﻜﺘﺎﺏ‪ ،‬ﺗﻠﻴﻬﺎ ﺍﻟﻤﺮﺣﻠﺔ‬

‫ﻣﻨﻬﺎ ﻧﺴـــﺦ ﻣﻄﺒﻮﻋﺔ ﻣﺤﺪﻭﺩﺓ ﻟﻠﻐﺎﻳﺔ ﻧﻈﺮﴽ ﻷﻥ ﺩﻭﺭ‬

‫ﺍﻟﻀﻐـــﻂ ﻋﻠـــﻰ ﻣﻔﺘـــﺎﺡ ﻛﺘﺐ ﻋﻠﻴـــﻪ »ﺇﻃﺒـــﻊ ﻛﺘﺎﺑﴼ«‪،‬‬

‫ﺍﻷﺧﻴﺮﺓ ﺍﻟﺘـــﻲ ﺗﻘﻮﻡ ﻓﻴﻬﺎ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺑﺘﻐﻠﻴﻒ ﺍﻟﻜﺘﺎﺏ‬

‫ﺍﻟﻨﺸـــﺮ ﻻ ﺗﺮﻏﺐ ﺑﻄﺒﺎﻋﺘﻬﺎ ﻟﻌـــﺪﻡ ﻭﺟﻮﺩ ﻋﺎﺋﺪ ﻣﺎﺩﻱ‬

‫ﻟﻴﺨـــﺮﺝ ﺍﻟﻜﺘﺎﺏ ﻭﺑﻌﺪ ﺩﻗﺎﺋﻖ ﻣﻌﺪﻭﺩﺍﺕ ﻭﻫﻮ ﻻ ﻳﺰﺍﻝ‬

‫ﻗﺒﻞ ﺇﺧﺮﺍﺟﻪ ﺟﺎﻫﺰﴽ ﻟﻠﻘﺮﺍﺀﺓ‪.‬‬

‫ﺫﺍ ﻗﻴﻤـــﺔ‪ .‬ﻛﻤﺎ ﺃﻧﻪ ﺳـــﻴﻜﻮﻥ ﻫﻨﺎﻙ ﻋﺎﺋـــﺪ ﺇﻗﺘﺼﺎﺩﻱ‬

‫ﻭﺗﺘﻮﻓـــﺮ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺣﺎﻟﻴﴼ ﻓﻲ ﻋـــﺪﺓ ﺩﻭﻝ ﻣﻨﻬﺎ ﺃﻣﻴﺮﻛﺎ‬

‫ﻛﺒﻴﺮ ﻣﻦ ﺗﺸـــﻐﻴﻞ ﻫﺬﺍ ﺍﻟﻨﻮﻉ ﻣﻦ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﻟﻜﻮﻧﻬﺎ‬

‫ﺳـــﺎﺧﻨﴼ ﻭﺭﺍﺋﺤﺔ ﺍﻟﺤﺒﺮ ﺗﻌﺒﻖ ﻣﻨﻪ‪ .‬ﻭﻗﺪ ﺷـــ ّﺒﻪ ﺍﻟﺒﻌﺾ‬ ‫ﻓﻲ ﺑﺮﻳﻄﺎﻧﻴﺎ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻔﻮﺭﻳﺔ ”ﺃﺳﺒﺮﻳﺴﻮ ﺑﻮﻙ‬

‫ﻭﻛﻨـــﺪﺍ ﻭﺃﺳـــﺘﺮﺍﻟﻴﺎ ﻭﺑﺮﻳﻄﺎﻧﻴﺎ‪ .‬ﻭﻟﺠﻠﺐ ﻫـــﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ‬

‫ﺗﻄﺒﻊ ﺍﻟﻜﺘﺐ ﺑﺤﺴـــﺐ ﺍﻟﻄﻠﺐ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﻠﻦ ﻳﻜﻮﻥ‬

‫ﻣﺎﺷﻴﻦ“ ﺑﻤﺎﻛﻴﻨﺔ ”ﺃﻱ ﺗﻲ ﺇﻡ“ ﻹﻋﻄﺎﺀ ﺍﻟﻜﺘﺐ‪.‬‬

‫ﻭﺑﻨﻔﺲ ﺣﺠﻢ ﺍﻟﻜﺘﺎﺏ ﺍﻷﺻﻠﻲ ﻓﻲ ﺃﻗﻞ ﻣﻦ ﺧﻤﺲ‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

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‫ﺍﻟﻤﺒﺪﻋﻴـﻦ‬ ‫ﺗﻜـﺮﻡ ُ‬ ‫ﻣﺼﺮ‪ :‬ﺟﺎﺋـﺰﺓ ”ﺃﻳﻤـﻦ ﺭﻣـﺰﻱ ﻟﻠﺘﺼﻤﻴـﻢ“ ّ‬ ‫ﺍﻟﺤﻔﻞ ﺃﻗﻴﻢ ﻓﻲ ﺍﻟﻴﻮﻡ ﺍﻷﺧﻴﺮ ﻟﻤﻌﺮﺽ ﺗﻜﻨﻮﺑﺮﻧﺖ ‪ ٢٠٠٩‬ﺗﺨﻠﻴﺪﴽ ﻟﻮﻟﻊ ﺍﻟﻔﻘﻴﺪ ﺑﻔﻦ ﺍﻟﺘﺼﻤﻴﻢ‬ ‫ﺷـــﻬﺪ ﺍﻟﻴﻮﻡ ﺍﻷﺧﻴﺮ ﻣﻦ ﻣﻌـــﺮﺽ ﺗﻜﻨﻮﺑﺮﻧﺖ ‪٢٠٠٩‬‬ ‫ﺗﻬﺎ ُﻓـــﺖ ﻋﺪﺩ ﻛﺒﻴﺮ ﻣـــﻦ ﺍﻟﺰﺍﺋﺮﻳـــﻦ‪ ،‬ﻭﻣﻌﻈﻤﻬﻢ ﻣﻦ‬

‫ﻭﻗـــﺎﻡ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺍﻷﺳـــﺎﺗﺬﺓ ﺍﻟﺠﺎﻣﻌﻴﻴﻦ ﻭﻣﺎﻟﻜﻲ‬

‫)‪ (CD‬ﺃﻭ ﻋﻦ ﻃﺮﻳﻖ ﺷﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ‪.‬‬

‫ﻃﻠﺒـــﺔ ﺍﻟﺠﺎﻣﻌﺎﺕ‪ ،‬ﺍﻟﺬﻳﻦ ﻗﺪِﻣﻮﺍ ﻟﺤﻀﻮﺭ ﺣﻔﻞ ﺗﻮﺯﻳﻊ‬

‫ﺑﻌﺾ ﺷﺮﻛﺎﺕ ﺍﻟﺘﺼﻤﻴﻢ ﻭﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﻣﺼﺮ‬

‫”ﺟﺎﺋـــﺰﺓ ﺃﻳﻤـــﻦ ﺭﻣـــﺰﻱ ﻷﻓﻀـــﻞ ﺗﺼﻤﻴﻢ ﻓـــﻲ ﻋﺎﻡ‬

‫ﺑﺘﻘﻴﻴﻢ ﺍﻟﺠﺪﺍﺭﻳﺎﺕ ﺍﻟﻤﺸـــﺎﺭﻛﺔ‪ ،‬ﻗﺎﻣﻮﺍ ﺑﻌﺪﻫﺎ ﺑﺘﺤﺪﻳﺪ‬

‫‪ ،“٢٠٠٩‬ﻭﺍﻟﺘـــﻲ ﺃﻗﻴﻤﺖ ﻓﻲ ﺟﻨﺎﺡ ﺷـــﺮﻛﺔ ﺳـــﺒﺎﺭﻛﻞ‬

‫ﺍﻟﻤﺸﺎﺭﻛﺎﺕ ﺍﻟﻔﺎﺋﺰﺓ ﺑﺎﻟﻤﺮﺍﻛﺰ ﺍﻟﺜﻼﺛﺔ ﺍﻷﻭﻟﻰ‪.‬‬

‫ﺑﺎﻟﻘﺎﻋـــﺔ ﺭﻗـــﻢ )‪ (١‬ﺗﺨﻠﻴـــﺪﴽ ﻟﺬﻛـــﺮﻯ ﺍﻟﺮﺍﺣـــﻞ ﺃﻳﻤﻦ‬

‫ﻭﺷـــﻬﺪ ﻣﻌـــﺮﺽ ﺗﻜﻨﻮﺑﺮﻧـــﺖ ﻋـــﺮﺽ ﺃﻓﻀـــﻞ ‪٤٠‬‬

‫ﺭﻣﺰﻱ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﺍﻷﺳﺒﻖ ﻟﻠﺸﺮﻛﺔ‪.‬‬

‫ﻣﺸـــﺎﺭﻛﺔ ﻣﻦ ﻣﺠﻤـــﻮﻉ ﺍﻟــــ ‪ ١٥٢‬ﺟﺪﺍﺭﻳـــﺔ ﺍﻟﺘﻲ ﺗﻢ‬

‫ﻭﺗﻀﻤﻨـــﺖ ﻗﺎﺋﻤـــﺔ ﺿﻴـــﻮﻑ ﺍﻟﺸـــﺮﻑ ﺍﻟﺬﻳـــﻦ ﻗﺎﻣﻮﺍ‬

‫ﺗﻘﺪﻳﻤﻬﺎ ﺍﻟﻰ ﺷـــﺮﻛﺔ ﺳـــﺒﺎﺭﻛﻞ‪ ،‬ﻭﺍﻟﺘﻲ ﺗـــﻢ ﺗﻌﻠﻴﻘﻬﺎ‬ ‫ﻋﻠـــﻰ ﻣﺪﺧﻞ ﺍﻟﻤﻌـــﺮﺽ ﻭ ُﻗﺒﺎﻟـــﺔ ﺍﻟﻘﺎﻋﺔ ﺭﻗـــﻢ )‪.(١‬‬

‫ﻋﻠـــﻰ ﻛﻞ ﻣﻦ ﻧﻮﺭﺍ ﺭﻣـــﺰﻱ‪ ،‬ﺯﻭﺟﺔ ﺍﻟﻔﻘﻴـــﺪ؛ ﺍﻟﺪﻛﺘﻮﺭ‬

‫ﻭﻧﺘﻴﺠـــﺔ ﺍﻹﻗﺒﺎﻝ ﺍﻟﻜﺒﻴﺮ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﺠﺎﺋﺰﺓ ﻭﺍﻟﺠﻮﺩﺓ‬

‫ﻣﺤﻤﺪ ﺃﺑﻮ ﻟﻴﻠـــﺔ‪ ،‬ﺭﺋﻴﺲ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻢ؛ ﺍﻟﻤﻬﻨﺪﺱ‬

‫ﺍﻟﻌﺎﻟﻴﺔ ﺍﻟﺘﻲ ﺗﻤﺘﻌﺖ ﺑﻬﺎ ﺃﻏﻠﺐ ﺍﻟﺠﺪﺍﺭﻳﺎﺕ ﺍﻟﻤﺸﺎﺭﻛﺔ‪،‬‬

‫ﺣﻤـــﺪﻱ ﺍﻟﻘﺒﻴﺴـــﻲ‪ ،‬ﻣﺪﻳﺮ ”ﺑﻴﺘـــﺮﺍ“؛ ﺃﺣﻤـــﺪ ﻋﺎﻃﻒ‪،‬‬ ‫ﺭﺋﻴـــﺲ ﻏﺮﻓﺔ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺼﺮﻳﺔ؛ ﺷـــﺮﻳﻒ‬

‫ﻗـــ ّﺮﺭﺕ ﺍﻟﻠﺠﻨﺔ ﺍﻟﺘﺤﻜﻴﻤﻴﺔ ﺭﻓـــﻊ ﺍﻟﺠﻮﺍﺋﺰ ﺍﻟﻤﻤﻨﻮﺣﺔ‬

‫ﺍﻟﻰ ﺳـــﺘﺔ ﺟﻮﺍﺋﺰ‪ ،‬ﻓﺘﻢ ﺗﺨﺼﻴـــﺺ ﺟﺎﺋﺰﺗﺎﻥ ﻟﻠﻤﺮﺍﻛﺰ‬

‫ﺳﻴﺪﻫﻢ‪ ،‬ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﺸﺮﻛﺔ ﺳﻴﺪﻫﻢ‪ ،‬ﺇﺣﺪﻯ‬

‫ﺍﻟﺜﻼﺛﺔ ﺍﻷﻭﻟﻰ‪.‬‬

‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﻋﻴﺔ ﻟﻠﺠﺎﺋﺰﺓ؛ ﻭﺍﻟﺪﻛﺘـــﻮﺭ ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ‬

‫ﻭﺇﺷـــﺘﻤﻠﺖ ﻗﺎﺋﻤﺔ ﺭﻋﺎﺓ ”ﺟﺎﺋﺰﺓ ﺃﻳﻤﻦ ﺭﻣﺰﻱ ﻷﻓﻀﻞ‬

‫ﺳﻴﻤﻮﻧﻴﺎﻥ‪ ،‬ﺭﺋﻴﺲ ﺍﻟﻠﺠﻨﺔ ﺍﻟﻤﻨﻈﻤﺔ‪.‬‬

‫ﺗﺼﻤﻴﻢ ﻓـــﻲ ﻋﺎﻡ ‪ “٢٠٠٩‬ﻋﻠﻰ ﺷـــﺮﻛﺎﺕ ﻣﻦ ﻗﺒﻴﻞ‬

‫ﻭﻗـــﺎﻡ ﺍﻟﻤﺸـــﺎﺭﻛﻮﻥ ﺑﺘﺼﻤﻴـــﻢ ﻣﻠﺼﻘـــﺎﺕ ﺟﺪﺍﺭﻳـــﺔ‬

‫ﺳﻴﺪﻫﻢ ﻭﺷﺮﻛﺎﻩ؛ ﺇﻳﺘﻜﻮ‪ ،‬ﻭﻛﻴﻞ ﻣﻨﺘﺠﺎﺕ ﻛﺎﻧﻮﻥ ﻓﻲ‬

‫ﺃﺳـــﺲ ﺭﻣﺰﻱ ﺷـــﺮﻛﺔ ﺳـــﺒﺎﺭﻛﻞ ﺍﻟﺘﻲ‬ ‫ﻋﺎﻡ ‪ّ ،١٩٨٨‬‬

‫ﺑﻤﻘﺎﺱ )‪ (A3‬ﻋﻦ ﺇﺣﺪﻯ ﺍﻟﻤﻮﺍﺿﻴﻊ ﺍﻟﺘﻲ ﺇﻗﺘﺮﺣﺘﻬﺎ‬

‫ﻣﺼـــﺮ؛ ﺯﻳﺮﻭﻛﺲ ﻣﺼـــﺮ؛ ﻣﻄﺎﺑﻊ ﺍﻟﻨﻮﺑـــﺎﺭ؛ ﻣﺠﻤﻮﻋﺔ‬

‫ﺍﻟﻠﺠﻨﺔ ﺍﻟﻤﻨﻈﻤﺔ‪ ،‬ﻭﻫﻤﺎ ”ﺍﻟﺴﻴﺎﺣﺔ ﺍﻟﻨﺸﻄﺔ ﻓﻲ ﻣﺼﺮ“‬

‫ﺍﻟﺠﺰﻳﺮﺓ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ ﻟﻠﻄﺒﺎﻋﺔ؛ ﺳـــﻮﻟﻴﻪ؛ ﻭﺷـــﺮﻛﺔ‬

‫ﺧﺪﻣـــﺎﺕ ﻣﺘﻜﺎﻣﻠـــﺔ ﻟﻘﻄﺎﻋـــﻲ ﺻﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﺃﻭ“ﺣﻤﺎﻳﺔ ﺍﻟﺒﻴﺌﺔ“‪ ،‬ﻗﺎﻣﻮﺍ ﺑﻌﺪﻫﺎ ﺑﺘﺴـــﻠﻴﻢ ﺍﻟﻤﺸﺎﺭﻛﺎﺕ‬

‫ﺳﺒﺎﺭﻛﻞ‪.‬‬

‫ﺍﻟﻰ ﺷـــﺮﻛﺔ ﺳﺒﺎﺭﻛﻞ ﺇﻣﺎ ﻋﻠﻰ ﻫﻴﺌﺔ ﺃﻗﺮﺍﺹ ﻣﺪﻣﺠﺔ‬

‫ﺗﺠـــﺪﺭ ﺍﻹﺷـــﺎﺭﺓ ﺍﻟـــﻰ ﺃﻥ ﺍﻟﺮﺍﺣﻞ ﺃﻳﻤـــﻦ ﺭﻣﺰﻱ ﻣﻦ‬

‫ﺑﺘﺴـــﻠﻴﻢ ﺍﻟﺠﻮﺍﺋـــﺰ ﻷﺻﺤـــﺎﺏ ﺍﻟﻤﺸـــﺎﺭﻛﺎﺕ ﺍﻟﻔﺎﺋﺰﺓ‪،‬‬

‫ﻣﻮﺍﻟﻴـــﺪ ﻋـــﺎﻡ ‪ ،١٩٦٣‬ﻭﻗـــﺪ ﺑـــﺪﺃ ﻣﺸـــﻮﺍﺭﻩ ﺍﻟﻄﺒﺎﻋﻲ‬ ‫ﻓﻲ ﺣﻘﺒـــﺔ ﺍﻟﺜﻤﺎﻧﻴﻨﺎﺕ ﻣـــﻦ ﺍﻟﻘـــﺮﻥ ﺍﻟﻤﺎﺿﻲ‪ .‬ﻭﻓﻲ‬ ‫ﺃﺻﺒﺤـــﺖ ﺇﺣـــﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋـــﺪﺓ ﻓـــﻲ ﺗﻘﺪﻳـــﻢ‬ ‫ﻭﺍﻟﺘﺼﻤﻴﻢ‪ ،‬ﻭﻣﻨﻬﺎ ﺧﺪﻣﺎﺕ ﺍﻟﺘﺼﻤﻴﻢ ﺍﻹﻋﻼﻧﻲ‪.‬‬ ‫ﺇﻧﺘﻘـــﻞ ﺭﻣﺰﻱ ﺍﻟﻰ ﺭﺣﻤـــﺔ ﺍﷲ ﻳﻮﻡ ﺍﻷﺣﺪ ﺍﻟﻤﺼﺎﺩﻑ‬ ‫‪ ١٣‬ﻳﻨﺎﻳﺮ ‪ ٢٠٠٨‬ﺑﻌﺪ ﺻﺮﺍﻉ ﻗﺼﻴﺮ ﻣﻊ ﺍﻟﻤﺮﺽ‪.‬‬

‫ﺍﻟﻜﻮﻳﺖ‪ :‬ﺑﻴﺖ ﺍﻟﺘﻤﻮﻳﻞ ﺍﻟﻜﻮﻳﺘﻲ ُﻳﺼﺪﺭ ﻃﺎﺑﻌﴼ ﺑﺮﻳﺪﻳﴼ ﻳﻌﻜﺲ ﻃﻤﻮﺣﺎﺗﻪ‬ ‫ﺍﻟﻌﺎﻟﻤﻴﺔ‬ ‫ﺍﻟﺘﻮﺳﻊ ﺍﻟﻌﺎﻟﻤﻲ ﻟﻠﺸﺮﻛﺔ ﻓﻲ ﺃﺳﻮﺍﻕ ﻣﺨﺘﻠﻔﺔ‬ ‫ﺍﻟﻄﺎﺑﻊ ﺍﻟﺠﺪﻳﺪ ﻳﻌﺰّﺯ ﻣﻔﻬﻮﻡ ّ‬ ‫ﺍﻟﺘـــﻲ ﻳﻌ ّﺒـــﺮ ﻋﻨﻬـــﺎ ﻃﺎﺑﻊ ”ﺑﻴﺘـــﻚ“ ﻣﻦ ﺧـــﻼﻝ ﻫﺬﺍ‬

‫ﺗﻘﺪﻳﻢ ﻣﺎ ﻳﺴﺘﻄﻴﻊ ﻟﻤﺎ ﻟﺬﻟﻚ ﻣﻦ ﺃﺛﺮ ﺍﻳﺠﺎﺑﻲ ﻳﻨﻌﻜﺲ‬

‫ﺍﻟﻌﻨﻮﺍﻥ ﺗﺴﺘﻤﺪ ﻋﻨﺎﺻﺮﻫﺎ ﻣﻦ ﻧﺠﺎﺡ ﺗﺠﺮﺑﺔ ﺍﻟﺸﺮﻛﺔ‬

‫ﻋﻠﻰ ﺍﻟﻤﺠﺘﻤﻊ‪ ،‬ﺣﻴﺚ ﺳﺒﻖ ﻭﺃﻥ ﺩﻋﻢ ﺧﺪﻣﺎﺕ ﻭﺯﺍﺭﺓ‬

‫ﻭﺍﻟﻌﺎﻟﻤـــﻲ‪ ،‬ﻭﺗﺤﻘﻴـــﻖ ﻋﺎﻟﻤﻴﺔ ”ﺑﻴﺘـــﻚ“ ﺍﻟﺬﻱ ﺃﺻﺒﺢ‬

‫ﺍﻟﺪﺍﺧﻠﻴﺔ ﻭﺍﻟﺼﺤﺔ ﻭﺍﻟﺘﺮﺑﻴﺔ ﻭﻏﻴﺮﻫﺎ‪.‬‬ ‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﺛﻤﺔ ﺷـــﺮﻳﺤﺔ ﻛﺒﻴـــﺮﺓ ﻣﻦ‬ ‫ﻭﻳﺨﺘـــﻢ ﺣﺪﻳﺜـــﻪ‬

‫ﻓﻲ ﺍﻟﺘﻮﺳـــﻊ ﺍﻟﺨﺎﺭﺟـــﻲ ﻋﻠﻰ ﺍﻟﻤﺴـــﺘﻮﻯ ﺍﻻﻗﻠﻴﻤﻲ‬ ‫ﻳﻌﻤـــﻞ ﺑﻨﺠﺎﺡ ﻓﻲ ﺧﻤﺲ ﻗـــﺎﺭﺍﺕ ﺣﺘﻰ ﻭﺻﻒ ﺑﺄﻧﻪ‬ ‫”ﻫﺎﺭﻓﺎﺭﺩ“ ﺍﻟﺒﻨﻮﻙ ﺍﻹﺳﻼﻣﻴﺔ‪ ،‬ﻋﻠﻰ ﺣﺪ ﻭﺻﻔﻪ‪.‬‬ ‫ﻭﺃﺿـــﺎﻑ‪” :‬ﺗﻢ ﺇﺻﺪﺍﺭ ﺍﻟﻄﺎﺑﻊ ﺍﻟﺒﺮﻳﺪﻱ ﺑﺠﻤﻴﻊ ﺍﻟﻔﺌﺎﺕ‬ ‫ﺍﻷﺳﺎﺳﻴﺔ ﻭﻫﻲ ‪ ٢٥‬ﻓﻠﺴﴼ ﻟﻠﻤﺮﺍﺳﻼﺕ ﺍﻟﻤﺤﻠﻴﺔ ﻭ‪٥٠‬‬

‫ﺍﻟﻤﺠﺘﻤـــﻊ ﻟﺪﻳﻬـــﻢ ﻭﻻﺀ ﻭﺍﻋﺘﺰﺍﺯ ﺑﻜﻮﻧﻬـــﻢ ﻋﻤﻼﺀ ﻟـ‬ ‫”ﺑﻴﺘﻚ“‪ ،‬ﻣﻤﺎ ﻳﺴﺘﻘﻄﺐ ﻋﺪﺩﴽ ﻛﺒﻴﺮﴽ ﻣﻨﻬﻢ ﻟﻠﺤﺼﻮﻝ‬ ‫ﻋﻠﻰ ﺍﻟﻄﺎﺑﻊ ﺍﻟﺒﺮﻳﺪﻱ ﺍﻟﺬﻱ ﻳﺤﻤﻞ ﺍﺳـــﻢ ﺍﻟﻤﺆﺳﺴـــﺔ‬ ‫ﺍﻟﺘﻲ ﻳﻌﺘـــﺰﻭﻥ ﺑﻬﺎ‪ ،‬ﻋﻼﻭﺓ ﻋﻠـــﻰ ﺍﻟﻤﻬﺘﻤﻴﻦ ﺑﻤﺠﺎﻝ‬

‫ﺃﻋﻠـــﻦ ﺑﻴـــﺖ ﺍﻟﺘﻤﻮﻳﻞ ﺍﻟﻜﻮﻳﺘﻲ ”ﺑﻴﺘـــﻚ“ ﻋﻦ ﺻﺪﻭﺭ‬

‫ﻓﻠﺴـــﴼ ﻟﻠﺪﻭﻝ ﺍﻟﻌﺮﺑﻴﺔ ﻭ‪ ١٥٠‬ﻓﻠﺴـــﴼ ﻟﺒﺎﻗﻲ ﺩﻭﻝ ﺍﻟﻌﺎﻟﻢ‪،‬‬

‫ﺍﻟﻄﺎﺑـــﻊ ﺍﻟﺒﺮﻳـــﺪﻱ ﺍﻟﺠﺪﻳـــﺪ ﻭﺍﻟـــﺬﻱ ﻳﺤﻤـــﻞ ﻋﻨﻮﺍﻥ‬

‫ﻭﻗﺪ ﺗﻤـــﺖ ﻃﺒﺎﻋﺘﻪ ﻓﻲ ﺃﻓﻀﻞ ﻣﻄﺒﻌـــﺔ ﻟﻠﺒﺮﻳﺪ ﻋﻠﻰ‬

‫”ﺍﻟﻌﺎﻟـــﻢ ﺑﻴﺘـــﻚ“ ﻭﺍﻟﺬﻱ ﻳﻬـــﺪﻑ ﺇﻟﻰ ﺗﻌﺰﻳـــﺰ ﻣﻔﻬﻮﻡ‬

‫ﻣﺴﺘﻮﻯ ﺍﻟﻌﺎﻟﻢ ﻭﻫﻲ ﻣﻄﺒﻌﺔ ﻛﺎﺭﺗﻮﺭ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻷﻣﻨﻴﺔ‬

‫ﺍﻟﺘﻮﺳـــﻊ ﺍﻟﻌﺎﻟﻤﻲ‪ ،‬ﻭﻫﻲ ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﺘﻲ ﻳﺘﺒﻌﻬﺎ‬ ‫”ﺑﻴﺘﻚ“ ّ‬ ‫ﻭﺭﻛﺰ ﻋﻠﻴﻬﺎ ﻓﻲ ﺍﻟﺴﻨﻮﺍﺕ ﺍﻷﺧﻴﺮﺓ ﺑﻤﺨﺘﻠﻒ‬

‫)‪ ،(Cartor Security Printing‬ﻭﻣﻘﺮﻫﺎ ﻓﺮﻧﺴـــﺎ‪،‬‬

‫ُﻳﺬﻛـــﺮ ﺃﻥ ﺍﻟﻄﺎﺑﻊ ﺍﻟﺒﺮﻳﺪﻱ ”ﺍﻟﻌﺎﻟـــﻢ ﺑﻴﺘﻚ“ ﺍﻟﺬﻱ ﺗﻢ‬

‫ﺃﻧﺸـــﻄﺘﻪ ﺍﻟﻤﺼﺮﻓﻴـــﺔ ﻭﺍﻻﺳـــﺘﺜﻤﺎﺭﻳﺔ ﻭﺍﻟﻌﻘﺎﺭﻳـــﺔ‬

‫ﺻﻤﻢ ﺍﻟﻄﺎﺑﻊ‬ ‫ﻭﺫﻟـــﻚ ﻟﻀﻤﺎﻥ ﺟـــﻮﺩﺓ ﻣﺎ ﻧﻘﺪﻣﻪ‪ ،‬ﻛﻤـــﺎ ّ‬ ‫ﻣﺸﺮﻑ ﺍﻹﺑﺪﺍﻉ ﺍﻟﻔﻨﻲ ﻓﻲ »ﺑﻴﺘﻚ« ﺃﺣﻤﺪ ﺍﻟﺮﺍﺷﺪ“‪.‬‬

‫ﺍﻟﺘﺎﺑﻌﺔ ﻟﻮﺯﺍﺭﺓ ﺍﻟﻤﻮﺍﺻﻼﺕ ﻓﻲ ﺍﻟﻜﻮﻳﺖ‪.‬‬

‫ﻭﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﻏﻴﺮﻫﺎ‪.‬‬

‫ﻭﺑ ّﻴﻦﺍﻟﻤﺨﻴﺰﻳﻢﺃﻥﻣﺴﺎﻫﻤﺔ”ﺑﻴﺘﻚ“ﻓﻲﺭﻋﺎﻳﺔﺍﻟﻄﺎﺑﻊ‬

‫”ﺑﻴﺘﻚ“ ﺍﻟﻤﻬﻨﺪﺱ ﻓﻬـــﺪ ﺧﺎﻟﺪ ﺍﻟﻤﺨﻴﺰﻳﻢ ﺇﻥ ﺍﻟﺮﺅﻳﺔ‬

‫ﻭﺍﻟﺘـــﻲ ﻟﻢ ﻳـــﺄﻝ ”ﺑﻴﺘﻚ“ ﺧـــﻼﻝ ﻣﺴـــﻴﺮﺗﻪ ﺟﻬﺪﴽ ﻓﻲ‬

‫ﻓﻲ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﺤﺎﻓﻞ ﻭﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﺪﻭﻟﻴﺔ“‪.‬‬ ‫ﻃﺒﺎﻋﺘـــﻪ ﻣﺆﺧـــﺮﴽ ﻣﺘﻮﻓﺮ ﻓـــﻲ ﺟﻤﻴﻊ ﻣﻜﺎﺗـــﺐ ﺍﻟﺒﺮﻳﺪ‬

‫ﺍﻟﻤﻬﻨﺪﺱ ﻓﻬﺪ ﺧﺎﻟﺪ ﺍﻟﻤﺨﻴﺰﻳﻢ‪ ،‬ﻣﺪﻳﺮ‬ ‫ﺇﺩﺍﺭﺓ ﺍﻟﺘﺴﻮﻳﻖ ﻭﺍﻟﻌﻼﻗﺎﺕ ﺍﻟﻌﺎﻣﺔ ﻓﻲ‬ ‫”ﺑﻴﺘﻚ“‬

‫‪ME Printer July 2009‬‬

‫ﻭﻗـــﺎﻝ ﻣﺪﻳﺮ ﺇﺩﺍﺭﺓ ﺍﻟﺘﺴـــﻮﻳﻖ ﻭﺍﻟﻌﻼﻗـــﺎﺕ ﺍﻟﻌﺎﻣﺔ ﻓﻲ‬

‫ﺍﻟﺒﺮﻳـــﺪﻱ ﺗﺄﺗﻲ ﻓﻲ ﺇﻃﺎﺭ ﺩﻋـــﻢ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﺤﻜﻮﻣﻴﺔ‪،‬‬

‫ﻫﻮﺍﻳﺔ ﺟﻤﻊ ﺍﻟﻄﻮﺍﺑﻊ ﺍﻟﺒﺮﻳﺪﻳﺔ ﻭﺍﻟﺬﻳﻦ ﻳﻤﺜﻠﻮﻥ ﺍﻟﻜﻮﻳﺖ‬

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‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺗﻨﺼﺐ ﻃﻮﺍﻳﺘﻲ ”ﺃﻡ ﺑﻲ ﺃﻭ“ ﻋﺒﺮ ”ﺩﻳﻨﺎﻏﺮﺍﻑ“‬ ‫ﻟﺒﻨﺎﻥ‪ :‬ﺩﺍﺭ ﺍﻟﻜﻮﻣﺎﺗﻲ ّ‬ ‫ﺍﻟﺮﺻـﺔ ﻭﻭﺣــﺪﺍﺕ ﺗﺴﻠﻴــــﻢ‬ ‫ﺍﻟﻄـﻮﺍﻳﺘــــﺎﻥ ّ‬ ‫ﺩﻋﻤﺘــﺎ ﺑﻤﻐـﺬﻳــﺎﺕ ّ‬ ‫ﺃﻋﻠﻨﺖ ﺷـــﺮﻛﺔ ﺩﻳﻨﺎﻏﺮﺍﻑ‪ ،‬ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ‬ ‫ﻓﻲ ﻣﺠـــﺎﻝ ﺗﻮﺭﻳﺪ ﻣﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺴـــﺘﻠﺰﻣﺎﺗﻬﺎ‬ ‫ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﺃﻧﻬﺎ ﻗﺎﻣﺖ ﺑﺘﻨﺼﻴﺐ ﻣﺎﻛﻴﻨﺘﻲ‬

‫ﻭﺗﺘﻴـــﺢ ﺍﻟﻤﺎﻛﻴﻨﺘـــﺎﻥ ﺃﺯﻣﻨﺔ ﻗﺼﻴﺮﺓ ﻟﺘﻐﻴﻴـــﺮ ﺍﻟﻤﺎﻛﻴﻨﺔ‬ ‫ﻣـــﻦ ﺣﺎﻟﺔ ﺗﺸـــﻐﻴﻞ ﺍﻟﻰ ﺃﺧـــﺮﻯ ّ‬ ‫ﻭﺗﻘﻠﺺ ﻣﻦ ﻓﺮﺹ‬ ‫ّ‬ ‫ﺗﻌﻄﻠﻬـــﺎ‪ .‬ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ‪ ،‬ﺗـــﻢ ﻭﺿﻊ ﺟﻤﻴـــﻊ ﺍﻟﻌﻮﺍﻣﻞ‬

‫ﻃـــﻲ ﻣـــﻦ ﻃـــﺮﺍﺯ )‪ ،(MBO E-K760‬ﻣﺪﻋﻤﺘﺎﻥ‬

‫ﺍﻟﺴـــﺮﻳﻌﺔ ﻟﻤﺎﻛﻴﻨـــﺔ )‪ (K760 Efficiency‬ﺿﻤﻦ‬

‫ﺍﻟﺮﺻـــﺔ ﻭﻭﺣـــﺪﺍﺕ ﺍﻟﺘﺴـــﻠﻴﻢ‪ ،‬ﻟـــﺪﻯ ﺩﺍﺭ‬ ‫ﺑﻤﻐﺬﻳـــﺎﺕ ّ‬

‫ﻣﺴـــﺘﻮﻯ ﻭﺍﺣـــﺪ‪ ،‬ﺍﻷﻣـــﺮ ﺍﻟـــﺬﻱ ﻳﺠﻌﻞ ﻣـــﻦ ﺇﺩﺍﺭﺗﻬﺎ‬

‫ﺍﻟﻜﻮﻣﺎﺗـــﻲ ﻟﻠﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ‪ ،‬ﻭﻣﻘﺮﻫـــﺎ ﺍﻟﻌﺎﺻﻤـــﺔ‬

‫ﻋﻤﻠﻴﺔ ﻓﻲ ﻏﺎﻳﺔ ﺍﻟﺴﻬﻮﻟﺔ ﻭﺍﻟﺮﺍﺣﺔ‪.‬‬

‫ﺑﻴﺮﻭﺕ‪.‬‬ ‫ﻭﻭﻓﻘﴼ ﻟﺪﻳﻨﺎﻏﺮﺍﻑ‪ ،‬ﺳـــﺘﺰ ّﻭﺩ ﺍﻟﻤﺎﻛﻴﻨﺘـــﺎﻥ ﺍﻟﺠﺪﻳﺪﺗﺎﻥ‬ ‫ّ‬ ‫ﺍﻟﺘﺤﻜﻢ ﺑﺠﻮﺩﺓ ﺍﻟﻤﻠﺰﻣﺎﺕ‬ ‫ﺩﺍﺭ ﺍﻟﻜﻮﻣﺎﺗﻲ ﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ‬ ‫ﺫﺍﺕ ﺍﻟــــ ‪ ٣٢‬ﺻﻔﺤﺔ ﺍﻟﺘـــﻲ ﺗﻌﺪ ﺿﺮﻭﺭﻳﺔ ﻓﻲ ﻣﺮﺍﺣﻞ‬ ‫ﺇﻧﺘﺎﺝ ﺍﻟﻜﺘﺐ ﺫﺍﺕ ﺍﻟﺘﺠﻠﻴﺪ ﺍﻟﻔﺎﺧﺮ‪.‬‬

‫ّ‬ ‫ﻛﻤﻮﺯﻋﻬﺎ ﺍﻟﻤﺤﻠﻲ‬ ‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪” :‬ﺑﺮﺍﺫﺭ ﺟﻠﻒ ﺍﻟﻌﺎﻟﻤﻴﺔ“ ﺗﻌﺘﻤﺪ ”ﺃﻱ ﺑﻲ ﺃﻡ ﺍﻟﻌﻠﻴﺎﻥ“‬ ‫ﻓﻲﺍﻟﻤﻤﻠﻜﺔ‬ ‫ﺍﻟﺸـــﺮﻛﺔ ﺗﻌﻠﻦ ﻋﻦ ﺷﺮﺍﻛﺘﻬﺎ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﻟﻼﺳﺘﻔﺎﺩﺓ ﻣﻦ ﺍﺭﺗﻔﺎﻉ ﻣﻌﺪﻻﺕ ﺍﻹﻧﻔﺎﻕ ﻓﻲ ﻣﺠﺎﻝ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ‬ ‫ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻓﻲ ﺍﻟﺴﻌﻮﺩﻳﺔ‬ ‫ﻭﺯﻳﺎﺩﺓ ﻣﺒﻴﻌﺎﺕ ﻣﺠﻤﻮﻋﺔ ﻣﻨﺘﺠﺎﺗﻬﺎ ﺍﻟﻮﺍﺳﻌﺔ‪.‬‬ ‫ﻭﻗﺎﻝ ﺷـــﻨﺠﻲ ﺗﺎﺩﺍ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﺸﺮﻛﺔ ”ﺑﺮﺍﺫﺭ‬ ‫ﺟﻠـــﻒ ﺍﻟﻌﺎﻟﻤﻴـــﺔ“‪” :‬ﻻ ﻳﻨﺤﺼﺮ ﺍﻟﺘﺰﺍﻣﻨـــﺎ ﻓﻲ ﺗﻄﻮﻳﺮ‬ ‫ﺍﻟﻤﻤﻴـــﺰﺍﺕ ﺍﻟﻤﺒﺘﻜﺮﺓ ﻭﺩﻣﺠﻬﺎ ﻓﻲ ﻃﺮﺍﺯﺍﺗﻨﺎ ﺍﻟﺤﺎﻟﻴﺔ‪،‬‬ ‫ﺑـــﻞ ﻳﺸـــﺘﻤﻞ ﺃﻳﻀﴼ ﻋﻠـــﻰ ﺳـــﻌﻴﻨﺎ ﺍﻟﻤﺘﻮﺍﺻﻞ ﻟﺠﻌﻞ‬ ‫ﻣﻨﺘﺠﺎﺗﻨـــﺎ ﻓﻲ ﻣﺘﻨـــﺎﻭﻝ ﺍﻟﻤﺴـــﺘﺨﺪﻣﻴﻦ ﺍﻟﻨﻬﺎﺋﻴﻴﻦ‪.‬‬

‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ ﺍﻟﻰ ﺍﻟﻴﻤﻴﻦ‪:‬‬

‫ﻭﻗﺪ ﻋﻤﺪﻧﺎ ﺿﻤﻦ ﻫﺬﺍ ﺍﻹﻃﺎﺭ ﺇﻟﻰ ﺍﻟﺸﺮﺍﻛﺔ ﻣﻊ ”ﺃﻱ‬

‫ﺷـــﻨﺠﻲ ﺗﺎﺩﺍ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﺸـــﺮﻛﺔ‬

‫ﺑﻲ ﺃﻡ ‪ -‬ﺍﻟﻌﻠﻴﺎﻥ“ ﺍﻟﺘﻲ ﺗﺘﻤﻴﺰ ﺑﺎﺗﺴﺎﻉ ﻧﻄﺎﻕ ﺃﻋﻤﺎﻟﻬﺎ‬

‫”ﺑـــﺮﺍﺫﺭ ﺟﻠﻒ ﺍﻟﻌﺎﻟﻤﻴـــﺔ“‪ ،‬ﻭﻭﺍﺋﻞ ﻓﻠﻴﺤﺎﻥ‪،‬‬

‫ﻭﺧﺒﺮﺗﻬﺎ ﺍﻟﻮﺍﺳﻌﺔ ﻓﻲ ﺍﻟﺴﻮﻕ ﺍﻟﺴﻌﻮﺩﻱ‪ ،‬ﻣﻤﺎ ﻳﺤﻤﻞ‬

‫ﻣﺪﻳﺮ ﻋﺎﻡ ﺷﺮﻛﺔ ”ﺃﻱ ﺑﻲ ﺃﻡ ﺍﻟﻌﻠﻴﺎﻥ“‬

‫‪ME Printer July 2009‬‬

‫ﺍﻟﻜﺜﻴـــﺮ ﻣـــﻦ ﺍﻹﻣﻜﺎﻧﻴﺎﺕ ﻟﻤﺴـــﺎﻋﺪﺗﻨﺎ ﻋﻠـــﻰ ﺗﻌﺰﻳﺰ‬

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‫ﺃﻋﻠﻨﺖ ”ﺑـــﺮﺍﺫﺭ ﺟﻠـــﻒ ﺍﻟﻌﺎﻟﻤﻴﺔ“‪ ،‬ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ‬

‫ﺃﻗﻴﻢ ﻣﺆﺧﺮﴽ‪ ،‬ﺣﻴـــﺚ ﻗﺎﻣﺖ ﺑﻌﺮﺽ ﺃﺣﺪﺙ ﻣﻨﺘﺠﺎﺗﻬﺎ‬

‫ﺍﻟﺮﺍﺋـــﺪﺓ ﻓـــﻲ ﻣﺠـــﺎﻝ ﺗﻄﻮﻳـــﺮ ﻭﺻﻨﺎﻋـــﺔ ﺍﻟﻄﺎﺑﻌـــﺎﺕ‬

‫ﻣـــﻦ ﺍﻟﻄﺎﺑﻌـــﺎﺕ ﺍﻟﻠﻴﺰﺭﻳـــﺔ ﺃﺣﺎﺩﻳـــﺔ ﺍﻟﻠـــﻮﻥ ﻣﺘﻌـــﺪﺩﺓ‬

‫ﻭﺃﺟﻬﺰﺓ ﺍﻟﺘﺼﻮﻳﺮ ﻭﺍﻹﺗﺼﺎﻻﺕ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﻤﺨﺼﺼﺔ‬

‫ﺍﻻﺳـــﺘﺨﺪﺍﻡ ﻭﺍﻟﻄﺎﺑﻌـــﺎﺕ ﺍﻟﻠﻴﺰﺭﻳﺔ ﺍﻟﻤﻠﻮﻧـــﺔ ﻣﺘﻌﺪﺩﺓ‬

‫ﻟﻠﻤﻜﺎﺗـــﺐ ﺍﻟﺼﻐﻴـــﺮﺓ ﻭﺍﻟﻤﻨـــﺎﺯﻝ ﻭﺍﻟﻤﺆﺳﺴـــﺎﺕ‪ ،‬ﻋﻦ‬

‫ﺍﻻﺳﺘﺨﺪﺍﻡ ﻭﺣﻠﻮﻝ ﻃﺒﺎﻋﺔ ﺍﻟﻤﻠﺼﻘﺎﺕ ”ﺑﻲ ﺗﺘﺶ“‪.‬‬

‫ﺗﻌﻴﻴﻦ ﺷـــﺮﻛﺔ ”ﺃﻱ ﺑﻲ ﺃﻡ ﺍﻟﻌﻠﻴﺎﻥ“ ﻛﺸـــﺮﻳﻚ ﺗﻮﺯﻳﻊ‬

‫ﻭﻋﻠـــﻰ ﻣـــﺪﻯ ﺃﻛﺜﺮ ﻣـــﻦ ‪ ٢٠‬ﻋﺎﻣﴼ‪ ،‬ﻋﻤﻠـــﺖ ”ﺃﻱ ﺑﻲ‬

‫ﺟﺪﻳﺪ ﻟﻬﺎ ﻓﻲ ﺍﻟﺴﻌﻮﺩﻳﺔ‪.‬‬

‫ﺃﻡ ﺍﻟﻌﻠﻴـــﺎﻥ“ ﻓـــﻲ ﺧﺪﻣـــﺔ ﻣﺠﺘﻤـــﻊ ﺍﻷﻋﻤـــﺎﻝ ﻓـــﻲ‬

‫ﻭﺗﺄﺗـــﻲ ﻫﺬﻩ ﺍﻟﺸـــﺮﺍﻛﺔ ﺗﻤﺎﺷـــﻴﴼ ﻣﻊ ﺃﻫﺪﺍﻑ ﺍﻟﺸـــﺮﻛﺔ‬

‫ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻣﻦ ﺧﻼﻝ ﺗﻮﻓﻴﺮ ﻣﺠﻤﻮﻋﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ‬

‫ﻟﻼﺳـــﺘﻔﺎﺩﺓ ﻣﻦ ﺇﺭﺗﻔﺎﻉ ﻣﻌﺪﻻﺕ ﺍﻹﻧﻔﺎﻕ ﻓﻲ ﻣﺠﺎﻝ‬

‫ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻟﻤﺘﻄـــﻮﺭﺓ‪ .‬ﻭﺗﻌﺪ ﺍﻟﺸـــﺮﻛﺔ‪ ،‬ﺍﻟﺘﻲ ﺗﺘﺨﺬ‬

‫ﺗﻜﻨﻮﻟﻮﺟﻴـــﺎ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻓﻲ ﺍﻟﻤﻤﻜﻠـــﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﺑﻠﻐﺖ‬

‫ﻣـــﻦ ﺍﻟﺮﻳﺎﺽ ﻣﻘﺮﴽ ﻟﻬﺎ‪ ،‬ﻣﻤﻠﻮﻛـــﺔ ﺑﺎﻟﻜﺎﻣﻞ ﻣﻦ ﻗﺒﻞ‬

‫‪ ٣,٤‬ﻣﻠﻴـــﺎﺭ ﺩﻭﻻﺭ ﺃﻣﺮﻳﻜـــﻲ ﺧـــﻼﻝ ﺍﻟﻌـــﺎﻡ ﺍﻟﻤﺎﺿﻲ‬

‫”ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﻌﻠﻴﺎﻥ“‪ ،‬ﺍﻟﺘﻲ ﺗﺸـــﻤﻞ ﺃﻋﻤﺎﻟﻬﺎ ﺗﻘﻨﻴﺎﺕ‬

‫ﻭﻳﺘﻮﻗـــﻊ ﺃﻥ ﺗﺼﻞ ﺇﻟـــﻰ ‪ ٥,٦‬ﻣﻠﻴـــﺎﺭ ﺩﻭﻻﺭ ﺃﻣﺮﻳﻜﻲ‬

‫ﺃﺗﻤﺘﺔ ﺍﻟﻤﻜﺎﺗﺐ‪ ،‬ﻭﻣﻨﺘﺠﺎﺕ ﺍﻟﺘﺤﻘﻖ ﺍﻷﻣﻨﻲ ﻭﺍﻷﻣﻦ‬

‫ﺑﺤﻠﻮﻝ ﻋﺎﻡ ‪.٢٠١٣‬‬

‫ﺍﻟﻤـــﺎﺩﻱ )ﻣﻨﺘﺠـــﺎﺕ ﺍﻟﺘﺨﺰﻳﻦ( ﻭﺃﺟﻬـــﺰﺓ ﺍﻟﻜﻤﺒﻴﻮﺗﺮ‬

‫ﻭﺿﻤـــﻦ ﺇﻃـــﺎﺭ ﻣﺴـــﺎﻋﻴﻬﺎ ﻟﺘﻮﺳـــﻴﻊ ﻧﻄـــﺎﻕ ﺃﻋﻤﺎﻟﻬﺎ‬

‫ﻭﻣﻨﺘﺠﺎﺕ ﺍﻟﺒﺮﻣﺠﻴﺎﺕ ﻭﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ‪.‬‬

‫ﻟﻴﺸـــﻤﻞ ﻣﻌﻈـــﻢ ﺍﻷﺳـــﻮﺍﻕ ﺍﻟﺤﻴﻮﻳـــﺔ ﻓﻲ ﺍﻟﺸـــﺮﻕ‬

‫ﻭﻗـــﺪ ﻗﺎﻣـــﺖ ”ﺑـــﺮﺍﺫﺭ“ ﺑﺎﻋﺘﻤﺎﺩ ﻫـــﺬﻩ ﺍﻟﺸـــﺮﻛﺔ ﻧﻈﺮﴽ‬

‫ﺃﺗﻤﺖ ﺷـــﺮﻛﺔ ﺑﺮﺍﺫﺭ ﺑﻨﺠﺎﺡ ﻣﺸﺎﺭﻛﺘﻬﺎ ﻓﻲ‬ ‫ﺍﻷﻭﺳﻂ‪ّ ،‬‬

‫ﻻﺗﺴـــﺎﻉ ﻧﻄﺎﻕ ﺃﻋﻤﺎﻟﻬـــﺎ ﻓﻲ ﻛﺎﻓﺔ ﺃﻧﺤـــﺎﺀ ﺍﻟﻤﻤﻠﻜﺔ‪،‬‬

‫ﻓﻌﺎﻟﻴﺎﺕ ﻣﻌﺮﺽ ”ﺟﻴﺘﻜﺲ ﺍﻟﺴﻌﻮﺩﻳﺔ ‪ “٢٠٠٩‬ﺍﻟﺬﻱ‬

‫ﺍﻷﻣـــﺮ ﺍﻟﺬﻱ ﺳﻴﺴـــﺎﻫﻢ ﻓـــﻲ ﺭﻓﻊ ﻣﺴـــﺘﻮﻯ ﺍﻟﻮﻋﻲ‬

‫ﻣﻮﻗﻌﻨﺎ ﻛﺄﺣﺪ ﺃﻫﻢ ﺍﻟﻤﻨﺎﻓﺴـــﻴﻦ ﻓﻲ ﺳﻮﻕ ﺍﻟﻄﺎﺑﻌﺎﺕ‬ ‫ﻭﺁﻻﺕ ﺍﻟﻨﺴﺦ ﻋﻠﻰ ﺻﻌﻴﺪ ﺍﻟﻤﻤﻠﻜﺔ‪ .‬ﻭﻧﺤﻦ ﻧﺘﻄﻠﻊ‬ ‫ﻟﻠﺘﻌﺎﻭﻥ ﻣﻊ ﻫﺬﻩ ﺍﻟﺸـــﺮﻛﺔ ﺧﻼﻝ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻤﻘﺒﻠﺔ‬ ‫ﻧﻈﺮﴽ ﻹﻧﺠﺎﺯﺍﺗﻬﺎ ﺍﻟﺴﺎﺑﻘﺔ“‪.‬‬ ‫ﻣـــﻦ ﺟﻬﺘـــﻪ‪ ،‬ﻗﺎﻝ ﻭﺍﺋـــﻞ ﻓﻠﻴﺤـــﺎﻥ‪ ،‬ﻣﺪﻳﺮ ﻋـــﺎﻡ ”ﺃﻱ‬ ‫ﺑـــﻲ ﺃﻡ ﺍﻟﻌﻠﻴﺎﻥ“‪” :‬ﺗﺄﺗﻲ ﺷـــﺮﺍﻛﺘﻨﺎ ﻣﻊ ”ﺑـــﺮﺍﺫﺭ ﺟﻠﻒ‬ ‫ﺍﻟﻌﺎﻟﻤﻴﺔ“ ﺗﻜﻤﻠﺔ ﻻﻟﺘﺰﺍﻣﻨﺎ ﺑﺘﻮﻓﻴﺮ ﺃﻓﻀﻞ ﺍﻟﻤﻨﺘﺠﺎﺕ‬ ‫ﻭﺍﻟﺨﺪﻣﺎﺕ‪ ،‬ﺍﻷﻣﺮ ﺍﻟﺬﻱ ﺳﻴﺴـــﺎﻋﺪ ﺍﻟﺸـــﺮﻛﺎﺕ ﻋﻠﻰ‬ ‫ﺯﻳـــﺎﺩﺓ ﺇﻧﺘﺎﺟﻴﺘﻬـــﺎ‪ .‬ﻭﻳﺴـــﺮﻧﺎ ﺍﻟﺘﻌـــﺎﻭﻥ ﻣـــﻊ ﻋﻼﻣـــﺔ‬ ‫ﺗﺠﺎﺭﻳﺔ ﻋﺎﻟﻤﻴﺔ ﻣﺜﻞ ”ﺑﺮﺍﺫﺭ“‪ ،‬ﺣﻴﺚ ﺗﺴـــﻬﻢ ﺗﻘﻨﻴﺎﺗﻬﺎ‬ ‫ﻭﺍﺑﺘﻜﺎﺭﺍﺗﻬﺎ ﺍﻟﺮﺍﺋﺪﺓ ﺑﺎﺳﺘﻤﺮﺍﺭ ﻓﻲ ﺗﻄﻮﻳﺮ ﻋﻤﻠﻴﺔ ﺃﺗﻤﺘﺔ‬ ‫ﺍﻟﻤﻜﺎﺗـــﺐ‪ .‬ﻭﻧﺤـــﻦ ﻋﻠﻰ ﺛﻘﺔ ﻣﻦ ﺃﻥ ﻫﺬﻩ ﺍﻟﺸـــﺮﺍﻛﺔ‬ ‫ﺳـــﺘﺆﺩﻱ ﺇﻟﻰ ﺗﻮﺳـــﻴﻊ ﻧﻄﺎﻕ ﻣﻨﺘﺠﺎﺕ ”ﺑﺮﺍﺫﺭ“‪ ،‬ﻛﻤﺎ‬ ‫ﺗﻔﻴـــﺪ ﺇﻟﻰ ﺣﺪ ﺑﻌﻴﺪ ﻗﻄﺎﻉ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﻭﺍﻟﺸـــﺮﻛﺎﺕ‬ ‫ﺍﻟﺼﻐﻴﺮﺓ ﻭﺍﻟﻤﺘﻮﺳﻄﺔ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ“‪.‬‬

‫ﻣﺼﺮ‪” :‬ﺍﻟﺠﺰﻳـﺮﺓ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧـﺎﻝ“ ﺗﺆﺳﺲ ﻣﻄﺒﻌـﺔ ﺭﻗﻤﻴـﺔ ﺟﺪﻳـﺪﺓ‬ ‫ﺍﻟﻤﻄﺒﻌﺔ ﺗﺴﺘﺜﻤﺮ ﺑﺘﺸﻜﻴﻠﺔ ﻣﻦ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﺎﺭﻛﺔ ﺯﻳﺮﻭﻛﺲ‬ ‫ﺃﻋﻠﻨـــﺖ ﻣﺠﻤﻮﻋﺔ ﺍﻟﺠﺰﻳﺮﺓ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ ﻟﻠﻄﺒﺎﻋﺔ‪،‬‬

‫ﻭﺃﺿـــﺎﻑ‪” :‬ﻻﺣﻈﻨـــﺎ ﺃﻥ ﺛﻤـــﺔ ﺇﺭﺗﻔﺎﻉ ﻓـــﻲ ﺍﻟﻄﻠﺐ ﻋﻠﻰ‬

‫ﻭﻣﻘﺮﻫـــﺎ ﺍﻟﻘﺎﻫـــﺮﺓ‪ ،‬ﻋـــﻦ ﻗﻴﺎﻣﻬـــﺎ ﺑﺈﻧﺸـــﺎﺀ ”ﺍﻟﺠﺰﻳﺮﺓ‬

‫ﺧﺪﻣﺎﺕﺍﻟﻄﺒﺎﻋﺔﺍﻟﺮﻗﻤﻴﺔﻓﻲﻣﺼﺮ‪،‬ﻭﻫﻮﻣﺎﺷﺠﻌﻨﺎﻋﻠﻰ‬ ‫ّ‬

‫ﺩﻳﺠﻴﺘﺎﻝ“‪ ،‬ﻭﻫﻲ ﻣﻄﺒﻌﺔ ﺭﻗﻤﻴﺔ ﻣﺘﺨﺼﺼﺔ ﺑﺘﻘﺪﻳﻢ‬

‫ﺗﺄﺳـــﻴﺲ ﻣﻄﺒﻌﺔ ﺭﻗﻤﻴﺔ ﻣﺘﻜﺎﻣﻠﺔ‪ .‬ﻭﻫﺬﻩ ﻟﻴﺴﺖ ﺍﻟﻤﺮﺓ‬

‫ﺧﺪﻣـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺼﺮﻱ‪.‬‬

‫ﺍﻷﻭﻟﻰﺍﻟﺘﻲﻧﺘﻌﺎﻣﻞﻓﻴﻬﺎﻣﻊﺯﻳﺮﻭﻛﺲ‪،‬ﺣﻴﺚﻗﻤﻨﺎﻗﺒﻞ‬

‫ﻭﺑﻐﻴـــﺔ ﺗﺰﻭﻳﺪ ﺍﻟﻤﻄﺒﻌـــﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺑﺎﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻔﻨﻴﺔ‬

‫ﻋﺎﻣﻴـــﻦ ﻭﻧﺼﻒ ﺍﻟﻌﺎﻡ ﻣﻦ ﺍﻵﻥ ﺑﺈﻗﺘﻨﺎﺀ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻼﺯﻣـــﺔ‪ ،‬ﺗﻌﺎﻗـــﺪﺕ ”ﺍﻟﺠﺰﻳـــﺮﺓ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ“ ﻣـــﻊ‬

‫ﺍﻟﺮﻗﻤﻴﺔ ﺯﻳﺮﻭﻛﺲ ‪ ،٨٠٠٠‬ﻭﻧﺘﻮﻗﻊ ﺃﻥ ﻳﻜﺘﻤﻞ ﺗﻨﺼﻴﺐ‬

‫ﺷـــﺮﻛﺔ ﺯﻳﺮﻭﻛـــﺲ ﻣﺼﺮ ﻋﻠﻰ ﺷـــﺮﺍﺀ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺎﺕﺍﻟﺠﺪﻳﺪﺓﺑﺤﻠﻮﻝﺷﻬﺮﻳﻮﻟﻴﻮ‪.“٢٠٠٩‬‬

‫ﻣﻌﺪﺍﺗﻬـــﺎ ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻭﺍﻟﺘـــﻲ ﺗﺸـــﺘﻤﻞ ﻋﻠـــﻰ ﻣﺎﻛﻴﻨﺔ‬

‫ﻭﺑﺴـــﺆﺍﻟﻪ ﻋـــﻦ ﻃﺒﻴﻌـــﺔ ﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﺘـــﻲ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ”ﺯﻳﺮﻭﻛـــﺲ ‪ ،“٨٠٠٠‬ﻭﻣﺎﻛﻴﻨﺘـــﻲ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺳﺘﻘﺪﻣﻬﺎ ﻣﻄﺒﻌﺔ ”ﺍﻟﺠﺰﻳﺮﺓ ﺩﻳﺠﻴﺘﺎﻝ“ ﺍﻟﻰ ﻋﻤﻼﺋﻬﺎ‬ ‫ﻓﻲ ﺍﻟﺴﻮﻕ ﺍﻟﻤﺼﺮﻱ‪ ،‬ﺃﺟﺎﺏ ﺃﺑﻮ ﺣﺠﺎﺯﻱ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻣﻦ‬

‫”ﺯﻳﺮﻭﻛـــﺲ ‪ ،“٧٠٠‬ﺍﻟﻰ ﺟﺎﻧﺐ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺃﺣﺎﺩﻳﺔ‬ ‫ﺍﻟﻠﻮﻥ ﻭﻣﻌﺪﺍﺕ ﺃﺧﺮﻯ ﻟﻠﺘﺸﻄﻴﺐ‪.‬‬

‫ﺳﺘﻘﺪﻣﻬﺎ ﻣﻄﺒﻌﺘﻨﺎ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ‬ ‫ﺑﻴﻦ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﺘﻲ ّ‬

‫ﻭﻓـــﻲ ﺣﺪﻳﺚ ﻟﻪ ﻣﻊ ﻣﺠﻠﺘﻨﺎ‪ ،‬ﻗﺎﻝ ﺍﻟﻤﻬﻨﺪﺱ ﻫﺸـــﺎﻡ‬

‫ﺑﻜﻤﻴﺎﺕ ﻣﺤﺪﻭﺩﺓ ﻭﺑﺤﺴـــﺐ ﺍﻟﻄﻠـــﺐ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ‬

‫ﺃﺑﻮ ﺣﺠﺎﺯﻱ ﻣﺪﻳﺮ ﻣﺠﻤﻮﻋﺔ ﺍﻟﺠﺰﻳﺮﺓ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ‬

‫ﻃﺒﺎﻋﺔ ﻛﻞ ﻣﺎ ﻳﺘﻌﻠﻖ ﺑﻤﺠﺎﻝ ﺍﻟﺪﻋﺎﻳﺔ ﻭﺍﻹﻋﻼﻥ“‪.‬‬

‫ﻟﻠﻄﺒﺎﻋـــﺔ‪ ،‬ﺇﻥ ﺇﺳـــﺘﺜﻤﺎﺭ ﺷـــﺮﻛﺘﻪ ﺑﻤﺠـــﺎﻝ ﺍﻟﻄﺒﺎﻋـــﺔ‬ ‫ﺍﻟﺮﻗﻤﻴـــﺔ ﻳﻌﻜـــﺲ ﺳـــﻌﻲ ﺍﻟﻤﺠﻤﻮﻋـــﺔ ﺍﻟـــﻰ ﺗﻄﻮﻳﺮ‬

‫ُﻳﺬﻛـــﺮ ﺃﻥ ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﺠﺰﻳـــﺮﺓ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ‬

‫ﻟﻠﻄﺒﺎﻋﺔ ﻛﺎﻧﺖ ﻗﺪ ﺗﺄﺳﺴـــﺖ ﻗﺒﻞ ‪ ٢٥‬ﻋﺎﻣﴼ ﻛﺸﺮﻛﺔ‬

‫ﻋﻤﻠﻬـــﺎ ﻛﻤﻨﻈﻮﻣـــﺔ ﻣﺘﻜﺎﻣﻠـــﺔ ﻓـــﻲ ﻣﺠـــﺎﻝ ﺍﻟﺪﻋﺎﻳﺔ‬

‫ﻣﺘﺨﺼﺼﺔ ﺑﻤﺠﺎﻝ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ‪ ،‬ﻭﻟﺪﻳﻬﺎ ﺛﻼﺛﺔ‬

‫ﻋﺼﺎﻡ ﺃﻧﻮﺭ ﻭﺍﻟﻤﻬﻨﺪﺱ ﻭﺍﺋﻞ ﺻﺪﻗﻲ ﻣﻦ ﺷﺮﻛﺔ ﺯﻳﺮﻭﻛﺲ ﻣﺼﺮ‪ ،‬ﺍﻟﺪﻛﺘﻮﺭ ﺭﻣﻀﺎﻥ ﻋﺒﺪ ﺍﻟﺮﺣﻤﻦ‪،‬‬

‫ﻭﺍﻹﻋﻼﻡ ﻭﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﺃﻓﺮﻉ ﻓﻲ ﻣﺼﺮ‪.‬‬

‫ﺍﻟﻤﺴﺘﺸﺎﺭ ﺍﻟﻔﻨﻲ ﻓﻲ ﺷﺮﻛﺔ ﺍﻟﺠﺰﻳﺮﺓ‪ ،‬ﻭﺍﻟﻤﻬﻨﺪﺱ ﻫﺸﺎﻡ ﺃﺑﻮ ﺣﺠﺎﺯﻱ‪ ،‬ﻣﺎﻟﻚ ﺷﺮﻛﺔ ﺍﻟﺠﺰﻳﺮﺓ‬

‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ‪:‬‬

‫ﺍﻟﻌﺮﺍﻕ‪ :‬ﺍﻟﺮﺋﻴﺲ ﻃﺎﻟﺒﺎﻧﻲ ﻳﻔﺘﺘﺢ ﻣﻄﺒﻌﺔ ﺣﻜﻮﻣﺔ ﺇﻗﻠﻴﻢ ﻛﺮﺩﺳﺘﺎﻥ‬ ‫ﺍﻟﻤﻄﺒﻌــﺔ ﺍﻟﺠﺪﻳــﺪﺓ ﺃﻧﺸﺄﺕ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﻫﻴﺪﻟﺒـﺮﺝ ﺍﻟﺸـﺮﻕ ﺍﻷﻭﺳـﻂ‬ ‫ﺃﻋﻠﻨﺖ ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻋﻦ ﻗﻴﺎﻣﻬﺎ ﻣﺆﺧﺮﴽ‬

‫ﺑﻲ ”ﺳﻮﺑﺮﺍﺳـــﺘﺮ ‪ ،“١٠٥‬ﻭﻃﻮﺍﻳﺔ ”ﺇﺷـــﺘﺎﻝ“‪ ،‬ﻭﻣﺎﻛﻴﻨﺔ‬

‫ﺑﺘﻨﺼﻴﺐ ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻜﺎﻣﻠﺔ ﻣـــﻦ ﻣﻌﺪﺍﺗﻬﺎ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﻗﺺ ”ﺑﻮﻻﺭ“ ﻭﻣﺎﻛﻴﻨﺔ ﺗﺪﺑﻴﺲ‪.‬‬

‫ﻭﺍﻟﻤﺒﺪﻋﻴﻦ ﻋﻠﻰ ﺇﻧﺠﺎﺯ ﻧﺘﺎﺟﺎﺗﻬﻢ ﺍﻟﺜﻘﺎﻓﻴﺔ‬ ‫ﺍﻟﻤﺜﻘﻔﻴﻦ ُ‬

‫ﻭﺍﻹﻧﺴـــﺎﻧﻴﺔ‪ ،‬ﻣﻀﻴﻔﴼ ﺃﻥ ﺍﻟﺴـــﻠﻴﻤﺎﻧﻴﺔ ﻟﻴﺴـــﺖ ﻣﺪﻳﻨﺔ‬

‫ﻟـــﺪﻯ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﺘﺎﺑﻌـــﺔ ﻟﺤﻜﻮﻣﺔ ﺇﻗﻠﻴﻢ ﻛﺮﺩﺳـــﺘﺎﻥ‬

‫ﻭﻗـــﺎﻡ ﺑﺈﻓﺘﺘـــﺎﺡ ﺍﻟﻤﻄﺒﻌـــﺔ ﺍﻟﺮﺋﻴـــﺲ ﺍﻟﻌﺮﺍﻗـــﻲ ﺟﻼﻝ‬

‫ﺳﻴﺎﺳـــﻴﺔ ﻭﻧﻀﺎﻟﻴﺔ ﻓﺤﺴـــﺐ‪ ،‬ﺑﻞ ﺇﻧﻬﺎ ﻣﺪﻳﻨﺔ ﺛﻘﺎﻓﻴﺔ‬

‫ﺍﻟﻌﺮﺍﻕ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺘﺨﺬ ﻣﻦ ﻣﺪﻳﻨﺔ ﺍﻟﺴـــﻠﻴﻤﺎﻧﻴﺔ ﺑﺸﻤﺎﻝ‬

‫ﻃﺎﻟﺒﺎﻧـــﻲ‪ ،‬ﺍﻟﺬﻱ ﺃﺷـــﺎﺩ ﺑﺠﻬـــﻮﺩ ﺍﻟﻌﺎﻣﻠﻴـــﻦ ﻓﻲ ﻫﺬﻩ‬

‫ﺃﻧﺠﺒﺖ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻷﺩﺑﺎﺩ ﻭﺍﻟﻤﺜﻘﻔﻴﻦ‪.‬‬ ‫ﻭﺃﺿـــﺎﻑ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺃﺳـــﺘﺬﻛﺮ ﺍﻟﻴﻮﻡ ﻣﻌﻜـــﻢ ﻛﻴﻒ ﺑﺪﺃﻧﺎ‬

‫ﺍﻟﻌﺮﺍﻕ ﻣﻘﺮﴽ ﻟﻬﺎ‪.‬‬

‫ﺍﻟﻤﻄﺒﻌـــﺔ‪ ،‬ﻛﻤـــﺎ ﺃﺛﻨﻰ ﻋﻠـــﻰ ﺟﻬﻮﺩ ﺍﻟﺨﺒﻴـــﺮ ﺍﻟﻠﺒﻨﺎﻧﻲ‬

‫ﻗﺪﻭﺭﺓ‪ ،‬ﻣﺪﻳﺮ ﻓﺮﻉ ﺍﻟﻌﺮﺍﻕ ﻓﻲ ﻫﻴﺪﻟﺒﺮﺝ‬ ‫ﻭﻭﻓﻘﴼ ﻟﻮﻓﻴﻖ ّ‬

‫ﻋﻠـــﻲ ﺍﻟﻄﻮﻳـــﻞ ﻣﻦ ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﺬﻱ ﺃﺷـــﺮﻑ‬

‫ﻧﺼﺒﺘﻬﺎ‬ ‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﺇﺷـــﺘﻤﻠﺖ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﺘﻲ ّ‬

‫ﻋﻠـــﻰ ﺗﻨﺼﻴﺐ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﻭﻋـــﺪ ﺑﺘﺬﻟﻴﻞ‬

‫ﻫﻴﺪﻟﺒﺮﺝ ﻓـــﻲ ﻣﻘﺮ ﺍﻟﻤﻄﺒﻌﺔ ﻋﻠـــﻰ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻌﻘﺒـــﺎﺕ ﺃﻣﺎﻡ ﻋﻤﻠـــﻪ ﻣﻦ ﺃﺟﻞ ﺗﺪﺭﻳﺐ ﻛـــﻮﺍﺩﺭ ﻓﻨﻴﺔ‬

‫”ﺳﺒﻴﺪﻣﺎﺳـــﺘﺮ“ ﺃﺭﺑﻌـــﺔ ﻟﻮﻥ ﻣﻘﺎﺱ ‪١٠٠ x ٧٠‬ﺳـــﻢ‪،‬‬

‫ﻃﺒﺎﻋﻴﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﺍﻟﺴﻠﻴﻤﺎﻧﻴﺔ‪.‬‬

‫ُﻳﺬﻛـــﺮ ﺃﻥ ﺍﻟﻤﻄﺒﻌـــﺔ ﺍﻟﺘـــﻲ ﺃﻭﻋـــﺰ ﺍﻟﺮﺋﻴـــﺲ ﻃﺎﻟﺒﺎﻧﻲ‬

‫ﺑﺈﻧﺸـــﺎﺀﻫﺎ ﻗﺒﻞ ﺛﻼﺙ ﺳﻨﻮﺍﺕ ﺳﺘُﺴﻬﻢ ﺑﻄﺒﻊ ﻣﺌﺎﺕ‬

‫ﻭ“ﺳﺒﻴﺪﻣﺎﺳـــﺘﺮ“ ﻟﻮﻧﻴـــﻦ ﻣﻘـــﺎﺱ ‪١٠٠ x ٧٠‬ﺳـــﻢ‪،‬‬

‫ﻭﻗـــﺎﻝ ﺍﻟﺮﺋﻴـــﺲ ﻃﺎﻟﺒﺎﻧﻲ ﺧﻼﻝ ﺣﻔـــﻞ ﺍﻹﻓﺘﺘﺎﺡ ﺇﻥ‬

‫ﻭ“ﺑﺮﻧﺖ ﻣﺎﺳـــﺘﺮ“ ﺃﺭﺑﻌﺔ ﻟﻮﻥ ﻣﻘﺎﺱ ‪٧٠ x ٥٠‬ﺳـــﻢ‪،‬‬

‫ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺳﺘﺴـــﺎﻫﻢ ﻓﻲ ﺩﻓﻊ ﻋﺠﻠﺔ ﺍﻟﺜﻘﺎﻓﺔ‬

‫ﺍﻟﻜﺘﺐ ﻭﺍﻟﻤﺠﻼﺕ ﻭﺍﻹﺻﺪﺍﺭﺍﺕ ﺍﻟﺜﻘﺎﻓﻴﺔ ﺍﻟﻤﺘﻨﻮﻋﺔ‪،‬‬ ‫ّ‬ ‫ﻭﺗﻤﻜـــﻦ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺠﺪﻳـــﺪﺓ ﺍﻟﻤﻄﺒﻌﺔ ﻣﻦ ﻃﺒﺎﻋﺔ‬

‫ﻭ“ﺟﻲ ﺗﻲ ﺃﻭ“ ﻟﻮﻧﻴﻦ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﻣﺎﻛﻴﻨﺔ ﺳﻲ ﺗﻲ‬

‫ﻓﻲ ﺇﻗﻠﻴﻢ ﻛﺮﺩﺳـــﺘﺎﻥ ﺍﻟﻌﺮﺍﻕ ﺍﻟﻰ ﺍﻷﻣﺎﻡ ﻭﺳﺘﺴـــﺎﻋﺪ‬

‫‪ ١٨‬ﺃﻟﻒ ﻭﺭﻗﺔ ﻓﻲ ﺍﻟﺴﺎﻋﺔ ﺍﻟﻮﺍﺣﺪﺓ‪.‬‬

‫ﻧﻀﺎﻟﻨﺎ‪ ،‬ﺣﻴﺚ ﻛﻨﺖ ﺃﻧﺎ ﺷـــﺨﺼﻴﴼ ﻣﺴـــﺆﻭ ً‬ ‫ﻻ ﻟﻤﻜﺘﺐ‬

‫ﺍﻹﻋـــﻼﻡ ﻓـــﻲ ﺍﻟﺤـــﺰﺏ ﺍﻟﺪﻳﻤﻘﺮﺍﻃﻲ ﺍﻟﻜﺮﺩﺳـــﺘﺎﻧﻲ‬ ‫ﻭﻟﻢ ﻳﻜﻦ ﻟﺪﻳﻨﺎ ﺳﻮﻯ ﺟﻬﺎﺯ ﺑﺴﻴﻂ )ﺭﻭﻧﻴﻮ( ﻭﻃﺎﺑﻌﺔ‬ ‫ﻳﺪﻭﻳـــﺔ ﺇﻋﺘﻴﺎﺩﻳـــﺔ‪ ،‬ﺃﻣﺎ ﺍﻟﻴـــﻮﻡ ﻓﻘﺪ ﺃﺛﻤـــﺮ ﺫﻟﻚ ﺍﻟﺠﻬﺪ‬ ‫ﻭﺍﻟﻨﻀـــﺎﻝ ﺍﻟـــﻰ ﻣـــﺎ ﻭﺻﻠﺖ ﺍﻟﻴـــﻪ ﻛﺮﺩﺳـــﺘﺎﻥ ﺍﻟﻌﺮﺍﻕ‬ ‫ﺑﻔﻀﻞ ﺟﻬﻮﺩ ﺍﻟﺨﻴﺮﻳﻦ ﻣﻦ ﺃﺑﻨﺎﺀ ﻫﺬﺍ ﺍﻟﺒﻠﺪ“‪.‬‬ ‫ﻭﺗﺠ ّﻮﻝ ﺑﻌﺪﻫﺎ ﺍﻟﺮﺋﻴﺲ ﻃﺎﻟﺒﺎﻧﻲ ﻓﻲ ﺃﻗﺴﺎﻡ ﺍﻟﻤﻄﺒﻌﺔ‬

‫ﺍﻟﻤﺨﺘﻠﻔـــﺔ‪ ،‬ﺭﺍﻓﻘـــﻪ ﻓﻲ ﺫﻟـــﻚ ﻫﻴﺮﻭ ﺇﺑﺮﺍﻫﻴـــﻢ ﺃﺣﻤﺪ‬ ‫ﻭﻋﻤـــﺮ ﻓﺘـــﺎﺡ ﻋﻀـــﻮ ﺍﻟﻤﻜﺘـــﺐ ﺍﻟﺴﻴﺎﺳـــﻲ ﻟﻺﺗﺤﺎﺩ‬

‫ﻭﻓﻴﻖ ﻗﺪﻭﺭﺓ‬ ‫ﻣﺪﻳﺮ ﻓﺮﻉ ﺍﻟﻌﺮﺍﻕ ‪ -‬ﻫﻴﺪﻟﺒﺮﺝ‬ ‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﺍﻟﻮﻃﻨﻲ ﺍﻟﻜﺮﺩﺳـــﺘﺎﻧﻲ ﻭﺍﻟﺪﻛﺘﻮﺭ ﺧﺴـــﺮﻭ ﻛﻞ ﻣﺤﻤﺪ‬ ‫ﺍﻟﻘﻴـــﺎﺩﻱ ﻓﻲ ﺍﻹﺗﺤـــﺎﺩ ﺍﻟﻮﻃﻨﻲ ﺍﻟﻜﺮﺩﺳـــﺘﺎﻧﻲ ﻭﺑﺎﻳﺰ‬ ‫ﻃﺎﻟﺒﺎﻧﻲ ﻭﺯﻳﺮ ﺍﻟﻤﺎﻟﻴﺔ ﻓﻲ ﺣﻜﻮﻣﺔ ﺇﻗﻠﻴﻢ ﻛﺮﺩﺳـــﺘﺎﻥ‪،‬‬ ‫ﺍﻟﻰ ﺟﺎﻧﺐ ﻋﺪﺩ ﺁﺧﺮ ﻣﻦ ﺍﻟﻤﺴﺆﻭﻟﻴﻦ‪.‬‬ ‫‪ME Printer July 2009‬‬

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‫ﻛﻠﻤﺔ ﺍﻟﻤﺤﺮﺭ‬

‫ﺗﺴـــﺘﻌﺪ ﻣﺪﻳﻨﺔ ﺷـــﻴﻜﺎﻏﻮ ﺑﻮﻻﻳﺔ ﺇﻟﻴﻨﻮﻱ ﺇﻗﺎﻣﺔ ﺣـــﺪﺙ ﺿﺨﻢ ﻋﻦ ﺻﻨﺎﻋﺔ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴـــﻚ ﺑﻌﻨﻮﺍﻥ ”ﺑﺮﻧﺖ ‪،“٠٩‬‬ ‫ﻭﺍﻟﺬﻱ ﺳﻴﻌﻘﺪ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪ ١٦ – ١١‬ﺳﺒﺘﻤﺒﺮ ‪ .٢٠٠٩‬ﻭﻟﻜﻦ ﻫﻞ ُﻳﻌﻘﻞ ﺃﻥ ﻳﻘﻄﻊ ﺍﻟﻄ ّﺒﺎﻋﻮﻥ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﻣﺴـــﺎﻓﺔ ﺗﺘﻌـــﺪﻯ ﺍﻟــــ ‪ ١١٠,٠٠٠‬ﻛﻢ ﻟﺤﻀﻮﺭ ﺍﻟﻤﻌﺮﺽ ﻻﺳـــﻴﻤﺎ ﻓﻲ ﻇـــﻞ ﺍﻷﻭﺿﺎﻉ ﺍﻟﺮﺍﻫﻨﺔ ﻧﺘﻴﺠـــﺔ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ‬ ‫ﺍﻟﻌﺎﻟﻤﻴﺔ؟ ﻳﺼﻌﺐ ﺗﺼﺪﻳﻖ ﺫﻟﻚ‪ ،‬ﻭﻟﻜﻦ ﻛﻞ ﺷـــﺊ ﻣﻤﻜﻦ‪ .‬ﻓﻤﻦ ﺟﻬﺔ ﺳﻴﻘﻮﻡ ﻣﻮ ّﺭﺩﻭ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ ﺃﻣﺮﻳﻜﺎ‬

‫ﺍﻟﺸـــﻤﺎﻟﻴﺔ ﻣﻦ ﻗﺒﻴﻞ ”ﺇﻱ ﺃﻑ ﺁﻱ“ ﻭﺯﻳﺮﻭﻛﺲ ﻭﻛﻮﺩﺍﻙ ﻭﺇﺗﺶ ﺑﻲ‪ ،‬ﺑﻌﺮﺽ ﻣﻨﺘﺠﺎﺗﻬﻢ ﺍﻟﺠﺪﻳﺪﺓ ﻭﻟﻠﻤﺮﺓ ﺍﻷﻭﻟﻰ‪.‬‬ ‫ﻣﻨﻈﻤﻮ ﺍﻟﺤﺪﺙ ﺑﺘﻮﺳـــﻴﻊ ﺃﻓﻖ ﺍﻟﺤﺪﺙ ﻭﻟﻠﻤﺮﺓ ﺍﻷﻭﻟـــﻰ ﻣﻦ ﺧﻼﻝ ﺇﺑﺪﺍﺀ ﺭﻏﺒﺘﻬﻢ ﺑﺎﻟﺘﻮﺍﺻﻞ ﻣﻊ ﺳـــﻮﻕ‬ ‫ﻛﻤـــﺎ ﻗـــﺎﻡ‬ ‫ّ‬ ‫ُ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ‪ .‬ﻳﻌﺪ ﻣﻌﺮﺽ ”ﺑﺮﻧﺖ“ ﻣﻌﺮﺿﴼ ”ﺷـــﻤﺎﻝ ﺃﻣﺮﻳﻜﻲ“ ﺑﺤﺖ‪ ،‬ﺑﻴﺪ ﺃﻥ ﺍﻟﻤﻨﻈﻤﻴﻦ ﺃﺩﺭﻛﻮﺍ‬ ‫ﺑﺄﻥ ﺇﺳـــﺘﻬﺪﺍﻑ ﺟﻤﻬﻮﺭ ﻋﺎﻟﻤﻲ ﺑﺎﺕ ﺃﻛﺜﺮ ﺃﻫﻤﻴﺔ ﻣﻦ ﺫﻱ ﻗﺒﻞ‪ .‬ﻭﺳـــ ُﻴﺘﺎﺡ ﻟﺰﻭﺍﺭ ﺍﻟﻤﻌﺮﺽ ﺍﻟﻘﺎﺩﻣﻴﻦ ﻣﻦ ﺍﻟﺸـــﺮﻕ‬

‫ﻳﻘﺪﻣﻬﺎ ﺍﻟﺤﺪﺙ ﻣﻦ ﺟﻬﺔ‪ ،‬ﻭﻏﺰﻭ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺃﻣﺮﻳﻜﺎ‬ ‫ﺍﻷﻭﺳﻂ ﻓﺮﺻﺔ ﺍﻹﻃﻼﻉ ﻋﻠﻰ ﺃﺣﺪﺙ ﺍﻟﺘﻄﻮﺭﺍﺕ ﺍﻟﺘﻲ ّ‬

‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬

‫ﻭﻳﻘﺪﻡ ﻣﻨﻈﻤﻮ ﺍﻟﻤﻌﺮﺽ ﻋﺮﻭﺿﴼ ﻣﻐﺮﻳﺔ ﻟﺰﻭﺍﺭ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺪﻭﻟﻴﻴﻦ ﻟﺘﺸـــﺠﻴﻌﻬﻢ ﻋﻠﻰ‬ ‫ﺍﻟﺸـــﻤﺎﻟﻴﺔ ﻣﻦ ﺟﻬﺔ ﺃﺧﺮﻯ‪ّ .‬‬ ‫ﺣﻀﻮﺭﻩ‪ ،‬ﻭﻟﻜﻲ ُﻧﻄﻠﻌﻜﻢ ﻋﻠﻰ ﺃﺑﺮﺯ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﺘﻲ ّ‬ ‫ﺳﻴﻀﻤﻬﺎ ﺍﻟﻤﻌﺮﺽ‪ ،‬ﻧﺸﺮﻧﺎ ﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻣﻦ ﻣﺠﻠﺘﻨﺎ ﺗﻘﺮﻳﺮ‬ ‫)ﻣﺘﻮﻓﺮ ﻓﻘﻂ ﺑﺎﻟﻠﻐﺔ ﺍﻹﻧﺠﻠﻴﺰﻳﺔ( ﻋﻦ ﺍﻟﺤﺪﺙ ﺍﻟﺘﺴﻮﻳﻘﻲ ﺍﻟﺬﻱ ﺃﻗﺎﻣﻪ ﻣﻨﻈﻤﻲ ﺍﻟﻤﻌﺮﺽ ﺑﻔﻨﺪﻕ ﻭﺃﺑﺮﺍﺝ ﺍﻟﺸﻴﺮﺍﺗﻮﻥ‬ ‫ﺷـــﻴﻜﺎﻏﻮ ﻳﻮﻣﻲ ‪ ١٦‬ﻭ‪ ١٧‬ﻳﻮﻧﻴﻮ ‪ ،٢٠٠٩‬ﻭﺍﻟﺬﻱ ﺷـــﻬﺪ ﻣﺸـــﺎﺭﻛﺔ ‪ ٥١‬ﻣﻤﺜ ً‬ ‫ﻼ ﻋﻦ ﻭﺳـــﺎﺋﻞ ﺇﻋﻼﻣﻴﺔ ﺑﻀﻤﻨﻬﺎ ﻣﺠﻠﺔ‬ ‫‪ ME Printer‬ﺍﻟﺘﻲ ﺃﺧﺘﻴﺮﺕ ﻛﻤﻤﺜﻞ ﺇﻋﻼﻣﻲ ﺣﺼﺮﻱ ﻋﻦ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪.‬‬

‫ﻻ ﻳﺰﺍﻝ ﺳﻮﻕ ﺗﺠﺎﺭﺓ‬ ‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬ ‫ﻣﺰﺩﻫﺮﴽ ﻓﻲ ﺍﻟﺸﺮﻕ‬ ‫ﺍﻷﻭﺳﻂ ﻋﻠﻰ‬ ‫ﺍﻟﺮﻏﻢ ﻣﻦ ﺗﺒﻌﺎﺕ‬ ‫ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ‬

‫ﺑﺎﻟﺮﻏـــﻢ ﻣـــﻦ ﺃﻥ ﻣﻌﺎﻟﻢ ﺑﻮﺍﺩﺭ ﺇﻧﻔﺮﺍﺝ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺑﺪﺃﺕ ﺗﻠﻮﺡ ﻓﻲ ﺍﻷﻓﻖ‪ ،‬ﻻ ﻳﺰﺍﻝ ﺍﻟﻄﺒﺎﻋﻮﻥ ﻳﺤﺠﻤﻮﻥ‬ ‫ﻋﻦ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﺟﺪﻳﺪﺓ‪ ،‬ﻭﻣﻊ ﺫﻟﻚ ﻓﺈﻥ ﺳـــﻮﻕ ﺗﺠﺎﺭﺓ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻻ ﻳﺰﺍﻝ ﻣﺰﺩﻫﺮﴽ ﻓﻲ ﺍﻟﺸﺮﻕ‬ ‫ﺗﺠﺎﺭ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﻓﻲ ﻋﻤﻮﻡ‬ ‫ﺍﻷﻭﺳﻂ‪ .‬ﻭُﺑﻐﻴﺔ ﺗﺴﻠﻴﻂ ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﻫﺬﺍ ﺍﻟﻤﻮﺿﻮﻉ‪ّ ،‬‬ ‫ﺗﺤﺪﺛﻨﺎ ﺍﻟﻰ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ّ‬ ‫ﺃﺭﺟﺎﺀ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﻭﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﺮﺍﻏﺒﻴﻦ ﻣﻨﻜﻢ ﺷﺮﺍﺀ ﻣﻌﺪﺍﺕ ﻣﺴﺘﻌﻤﻠﺔ‪ ،‬ﻳﻘﺘﺮﺡ ﻣﺤﺮﺭﻧﺎ ﺍﻟﺘﻘﻨﻲ ﺭﻭﺩ ﻫﺎﻳﺰ ﺑﻌﺾ‬

‫ﺍﻟﻨﻘـــﺎﻁ ﺍﻟﻬﺎﻣـــﺔ )ﻣﺘﻮﻓﺮﺓ ﻓﻘﻂ ﺑﺎﻟﻠﻐﺔ ﺍﻹﻧﺠﻠﻴﺰﻳﺔ( ﺍﻟﺘﻲ ﻳﺠﺐ ﻭﺿﻌﻬﺎ ﻓﻲ ﺍﻟﺤﺴـــﺒﺎﻥ ﻟﺘﻔـــﺎﺩﻱ ﺍﻟﻤﺨﺎﻃﺮ ﺍﻟﺘﻲ ﻗﺪ‬ ‫ﺗﺤﺪﺙ ﻋﻨﺪ ﺷـــﺮﺍﺋﻜﻢ ﻟﻤﻌﺪﺍﺕ ﻣﺴـــﺘﻌﻤﻠﺔ‪ .‬ﺃﺗﻤﻨﻰ ﻟﻜﻢ ﻗﻀﺎﺀ ﺃﻭﻗﺎﺕ ﻣﻤﺘﻌﺔ ﻓﻲ ﻗﺮﺍﺀﺓ ﺍﻟﻤﻮﺿﻮﻋﺎﺕ ﺍﻟﺘﻲ ﻧﻀﻌﻬﺎ‬ ‫ﺑﻴﻦ ﺃﻳﺪﻳﻜﻢ ﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻣﻦ ﺍﻟﻤﺠﻠﺔ‪ ،‬ﻣﺘﻤﻨﻴﻦ ﺃﻥ ﺗﻜﻮﻥ ﺧﻴﺮ ﺭﻓﻴﻖ ﻟﻜﻢ ﻓﻲ ﺍﻟﻌﻄﻠﺔ ﺍﻟﺼﻴﻔﻴﺔ‪.‬‬

‫ﻣﺴﺎﻫﻤﺎﺕﺍﺟﺘﻤﺎﻋﻴﺔ‬

‫ﻣﺼﺮ‪ :‬ﻣﺠﻠﺲ ﺍﻟﺸﻮﺭﻯ ﻳﻮﺍﻓﻖ ﻋﻠﻰ ﺩﻣﺞ ﻣﺆﺳﺴﺘﻲ ”ﺩﺍﺭ ﺍﻟﺸﻌﺐ“ ﻭ“ﺩﺍﺭ‬ ‫ﺍﻟﺘﻌﺎﻭﻥ“ ﻓﻲ ”ﺍﻟﻘﻮﻣﻴﺔ ﻟﻠﺘﻮﺯﻳﻊ“‬ ‫ﺻﺤﺎﻓﻴﻮ ﻣﺆﺳﺴﺘﻲ ”ﺍﻷﻫﺮﺍﻡ“ ﻭ“ﺍﻷﺧﺒﺎﺭ“ ﻳﻨﻈﻤﻮﻥ ﻭﻗﻔﺔ ﺇﺣﺘﺠﺎﺟﻴﺔ ﺗﻨﺪﻳﺪﴽ ﺑﻘﺮﺍﺭ ﺍﻹﺩﻣﺎﺝ‬ ‫ﺩﻣﺞ ﻣﺆﺳﺴـــﺘﻲ ”ﺩﺍﺭ ﺍﻟﺸـــﻌﺐ ﻟﻠﺼﺤﺎﻓﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﻨﺸﺮ“‪ ،‬ﻭ“ﺩﺍﺭ ﺍﻟﺘﻌﺎﻭﻥ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ“ ـ ﻓﻴﻤﺎ ﻋﺪﺍ‬ ‫ﺍﻹﺻﺪﺍﺭﺍﺕ ﺍﻟﺘﻲ ﺗﺼـــﺪﺭ ﻋﻨﻬﻤﺎ ﺑﺼﺤﺎﻓﻴﻴﻬﻤﺎ ـ ﻓﻲ‬ ‫ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻘﻮﻣﻴﺔ ﻟﻠﺘﻮﺯﻳﻊ‪ .‬ﻛﻤﺎ ﻗـــﺮﺭﺕ ﻧﻘﻞ ﺟﺮﻳﺪﺓ‬ ‫”ﺍﻟﻤﺴـــﺎﺋﻴﺔ“ ﺍﻟﻴﻮﻣﻴﺔ ﺇﻟﻰ ﻣﺆﺳﺴﺔ ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ‪ ،‬ﻭﻧﻘﻞ‬

‫ﺍﻟﺸﻌﺐ“ ﺇﻟﻴﻬﺎ‪.‬‬ ‫ّ‬ ‫ﻭﻧﻈﻢ ﺻﺤﺎﻓﻴﻮ ﺍﻟﻤﺆﺳﺴﺘﻴﻦ ﻭﻗﻔﺔ ﺇﺣﺘﺠﺎﺟﻴﺔ ﺩﺍﺧﻞ‬

‫ﺍﻟﺸﻬﺮﻳﺔ ﺇﻟﻰ ﻣﺆﺳﺴﺔ ﺍﻷﻫﺮﺍﻡ‪.‬‬

‫ﻟﺠﻨـــﺔ ﻣﺸـــﺘﺮﻛﺔ ﺍﻟﺘﻘـــﺖ ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺍﻟﺸـــﻮﺭﻯ‬

‫ﻭﻗﺮﺭﺕ ﺍﻟﻠﺠﻨﺔ ﺇﺳـــﺘﻤﺮﺍﺭ ﺟﺮﻳﺪﺓ ﺍﻟﺮﺃﻱ ﻟﻠﺸﻌﺐ ﻓﻲ‬ ‫ﺍﻟﺼـــﺪﻭﺭ ﻟﺤﻴـــﻦ ﺍﻹﺳـــﺘﻘﺮﺍﺭ ﻋﻠﻰ ﺍﻟﺸـــﻜﻞ ﺍﻟﺠﺪﻳﺪ‬ ‫ﺍﻟﺬﻱ ﺗﺼﺪﺭ ﺑﻪ‪ ،‬ﻭﻳﺘﻢ ﻧﻘﻠﻬﺎ ﺇﻟﻰ ﺇﺣﺪﻯ ﺍﻟﻤﺆﺳﺴـــﺎﺕ‬ ‫ﺍﻟﺼﺤﻔﻴـــﺔ ﺍﻟﻘﻮﻣﻴـــﺔ ﻓـــﻲ ﻣﻮﻋـــﺪ ﺃﻗﺼـــﺎﻩ ‪ ١٥‬ﻳﻮﻧﻴﻮ‬ ‫‪.٢٠٠٩‬‬

‫‪ME Printer July 2009‬‬

‫ﺇﺟﺘﻤﺎﻋﻬﺎ ﺑﺮﺋﺎﺳﺔ ﺻﻔﻮﺕ ﺍﻟﺸﺮﻳﻒ ﺭﺋﻴﺲ ﺍﻟﻤﺠﻠﺲ‪،‬‬

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‫ﺍﻟﺸـــﻮﺭﻯ‪ ،‬ﻣﺎﻟﻚ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺼﺤﺎﻓﻴـــﺔ ﺍﻟﻘﻮﻣﻴﺔ‪،‬‬ ‫ﻋﻠﻰ ﺧﻠﻔﻴـــﺔ ﺇﺩﻣﺎﺝ ﻣﺆﺳﺴـــﺘﻲ ”ﺩﺍﺭ ﺍﻟﺘﻌﺎﻭﻥ“ ﻭ“ﺩﺍﺭ‬

‫ﺟﺮﻳـــﺪﺓ ”ﺍﻟﺘﻌﺎﻭﻥ“ ﺍﻷﺳـــﺒﻮﻋﻴﺔ ﻭ“ﺍﻟﻤﺠﻠﺔ ﺍﻟﺰﺭﺍﻋﻴﺔ“‬

‫ﻗ ّﺮﺭﺕ ﺍﻟﻠﺠﻨﺔ ﺍﻟﻌﺎﻣﺔ ﻟﻤﺠﻠﺲ ﺍﻟﺸﻮﺭﻯ ﺍﻟﻤﺼﺮﻱ ﻓﻲ‬

‫ﺑﻤﺼـــﺮ ﻭﺗﻤﺘﻠﻜﻬﻤـــﺎ ﺍﻟﺪﻭﻟـــﺔ‪ ،‬ﻣﻤﺜﻠـــﺔ ﻓـــﻲ ﻣﺠﻠﺲ‬

‫ﻭﺃﻣﺎﻡ ﺻﺤﻔﻬﻢ‪ ،‬ﻣﻨﺪﺩﻳﻦ ﺑﻘﺮﺍﺭﺍﺕ ﺍﻹﺩﻣﺎﺝ‪ّ ،‬‬ ‫ﻭﺷﻜﻠﻮﺍ‬ ‫ﺍﻟﻤﺼﺮﻱ ﺻﻔﻮﺕ ﺍﻟﺸﺮﻳﻒ‪.‬‬

‫ﻭﻗـــﺪ ﺣﺬﺭ ﺻﺤﺎﻓﻴـــﻲ ﺍﻷﺧﺒﺎﺭ ﻭﺍﻷﻫـــﺮﺍﻡ ﻣﻦ ﺗﻨﻔﻴﺬ‬ ‫ﺍﻟﻘﺮﺍﺭ‪ ،‬ﻣﻠ ّﻮﺣﻴﻦ ﺑﺎﻹﺿﺮﺍﺏ ﻋﻦ ﺍﻟﻌﻤﻞ ﻭﻣﻨﻊ ﻃﺒﺎﻋﺔ‬

‫ﺍﻟﺼﺤﻒ ﺍﻟﺼﺎﺩﺭﺓ ﻋﻦ ﺍﻟﻤﺆﺳﺴﺘﻴﻦ‪.‬‬

‫ﻭﺗﺼﺎﻋـــﺪﺕ ﺣﺪﺓ ﺍﻷﺯﻣﺔ ﺑﻴﻦ ﺻﺤﺎﻓﻴﻲ ﻣﺆﺳﺴـــﺘﻲ‬ ‫”ﺍﻷﻫﺮﺍﻡ“ ﻭ“ﺍﻷﺧﺒﺎﺭ“‪ ،‬ﺃﻛﺒﺮ ﻣﺆﺳﺴﺘﻴﻦ ﺻﺤﺎﻓﻴﺘﻴﻦ‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

‫‪www.meprinter.com‬‬

‫ﺻﺼﺼﺼﺺ‬

‫ﺍﻟﻤﺤﺘـﻮﻳــﺎﺕ‬ ‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺍﻷﺧﺒـــﺎﺭ‬ ‫ﻣﺼﺮ‪ :‬ﻣﺠﻠﺲ ﺍﻟﺸﻮﺭﻯ ﻳﻮﺍﻓﻖ ﻋﻠﻰ‬ ‫ﺩﻣﺞ ﻣﺆﺳﺴﺘﻲ ”ﺩﺍﺭ ﺍﻟﺸﻌﺐ“ ﻭ“ﺩﺍﺭ‬ ‫ﺍﻟﺘﻌﺎﻭﻥ“ ﻓﻲ ”ﺍﻟﻘﻮﻣﻴﺔ ﻟﻠﺘﻮﺯﻳﻊ“‬

‫‪٦٣‬‬

‫ﻣﺼﺮ‪” :‬ﺍﻟﺠﺰﻳـﺮﺓ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧـﺎﻝ“‬ ‫ﺗﺆﺳﺲ ﻣﻄﺒﻌـﺔ ﺭﻗﻤﻴـﺔ ﺟﺪﻳـﺪﺓ‬

‫‪٦٢‬‬

‫ﺍﻟﻌﺮﺍﻕ‪ :‬ﺍﻟﺮﺋﻴﺲ ﻃﺎﻟﺒﺎﻧﻲ ﻳﻔﺘﺘﺢ ﻣﻄﺒﻌﺔ‬ ‫ﺣﻜﻮﻣﺔ ﺇﻗﻠﻴﻢ ﻛﺮﺩﺳﺘﺎﻥ‬

‫‪٦٢‬‬

‫ﺗﻨﺼﺐ ﻃﻮﺍﻳﺘﻲ‬ ‫ﻟﺒﻨﺎﻥ‪ :‬ﺩﺍﺭ ﺍﻟﻜﻮﻣﺎﺗﻲ ّ‬ ‫”ﺃﻡ ﺑﻲ ﺃﻭ“ ﻋﺒﺮ ”ﺩﻳﻨﺎﻏﺮﺍﻑ“‬

‫‪٦١‬‬

‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪” :‬ﺑﺮﺍﺫﺭ ﺟﻠﻒ ﺍﻟﻌﺎﻟﻤﻴﺔ“‬ ‫ّ‬ ‫ﻛﻤﻮﺯﻋﻬﺎ‬ ‫ﺗﻌﺘﻤﺪ ”ﺃﻱ ﺑﻲ ﺃﻡ ﺍﻟﻌﻠﻴﺎﻥ“‬ ‫ﺍﻟﻤﺤﻠﻲ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ‬

‫‪٦١‬‬

‫ﻣﺼﺮ‪ :‬ﺟﺎﺋـﺰﺓ ”ﺃﻳﻤـﻦ ﺭﻣـﺰﻱ‬ ‫ﺍﻟﻤﺒﺪﻋﻴـﻦ‬ ‫ﻟﻠﺘﺼﻤﻴـﻢ“‬ ‫ﺗﻜـﺮﻡ ُ‬ ‫ّ‬

‫‪٦٠‬‬

‫ﺍﻟﻜﻮﻳﺖ‪ :‬ﺑﻴﺖ ﺍﻟﺘﻤﻮﻳﻞ ﺍﻟﻜﻮﻳﺘﻲ ﻳُﺼﺪﺭ‬ ‫ﻃﺎﺑﻌﴼ ﺑﺮﻳﺪﻳﴼ ﻳﻌﻜﺲ ﻃﻤﻮﺣﺎﺗﻪ ﺍﻟﻌﺎﻟﻤﻴﺔ‬

‫‪٦٠‬‬

‫ﻣﺼﺮ‪” :‬ﻣﻜﺘﺒـﺔ ﺍﻹﺳﻜﻨﺪﺭﻳـﺔ“ ﺗﺘﻴﺢ‬ ‫ﺧﺪﻣﺔ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﻓﻲ ﺃﻗﻞ ﻣﻦ‬ ‫ﺧﻤﺲ ﺩﻗﺎﺋﻖ‬

‫‪٥٩‬‬

‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﻓﻠﺴﻄﻴـﻦ‪” :‬ﺍﻟﻮﻃﻨﻴـﺔ ﻟﺼﻨﺎﻋــﺔ‬ ‫ﺍﻟﻜـﺮﺗــﻮﻥ“ ّ‬ ‫ﺗﺪﺷﻦ ﺧﻄــﴼ ﺇﻧﺘﺎﺟﻴــﴼ‬ ‫ﺟﺪﻳـــﺪﴽ‬

‫‪٥٨‬‬

‫ﻣﺸﻜﻠﺔ ﻭﺣﻞ‬

‫ﺍﻟﻌﺮﺍﻕ‪” :‬ﺍﻹﺗﺼﺎﻻﺕ“ ﺗﻌﻠﻦ ﻗﺮﺏ‬ ‫ﻃﺒﺎﻋﺔ ﺍﻟﻄﻮﺍﺑﻊ ﺍﻟﺒﺮﻳﺪﻳﺔ ﻣﺤﻠﻴﴼ‬

‫‪٥٨‬‬

‫ﻣﺼﺮ‪” :‬ﻣﻄﺎﺑﻊ ﻧﻮﺑﺎﺭ“ ﺗﺴﺘﺜﻤﺮ ﺑﻤﺎﻛﻴﻨﺔ‬ ‫ﺁﻟﻴﺔ ﻟﻠﺤﻴﺎﻛﺔ ﻣﺎﺭﻛﺔ ﺳﻤﺎﻳﺲ ﺍﻹﻳﻄﺎﻟﻴﺔ‬

‫‪٥٧‬‬

‫ﺗﻮﻧﺲ‪” :‬ﺍﻹﺗﺤﺎﺩ ﺍﻟﻌﺮﺑﻲ ﻟﻠﻌﺎﻣﻠﻴﻦ ﻓﻲ‬ ‫ﺍﻻﻋﻼﻡ ﻭﺍﻟﻄﺒﺎﻋﺔ“ ﻳﻌﻘﺪ ﻣﺆﺗﻤﺮﻩ ﺍﻟﺮﺍﺑﻊ‬

‫‪٥٧‬‬

‫ﺍﻟﻜﻮﻳـﺖ‪ :‬ﻭﺯﺍﺭﺓ ﺍﻹﻋـﻼﻡ ﺗﺤﻴﻞ ﻣﻄﺎﺑـﻊ‬ ‫ﺗﺠﺎﺭﻳـﺔ ﺇﻟﻰ ﺍﻟﻨﻴﺎﺑـﺔ‬

‫‪٥٧‬‬

‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪” :‬ﻣﻄﺎﺑﻊ ﺍﻟﺠﺎﻣﻌﺔ‬ ‫ﺍﻹﺳﻼﻣﻴﺔ“ ﺗﻮﺍﺻﻞ ﺗﻨﻔﻴﺬ ﺧﻄﻄﻬﺎ‬ ‫ﺍﻟﺘﻄﻮﻳﺮﻳﺔ‬

‫‪٥٦‬‬

‫ﺗﻮﺳﻊ ﻧﻄﺎﻕ ﺑﺮﻧﺎﻣﺞ‬ ‫”ﺇﺗﺶ ﺑﻲ“ ّ‬ ‫”ﺷﺮﻛﺎﺀ ﺍﻟﻜﻮﻛﺐ ﻹﻋﺎﺩﺓ ﺍﻟﺘﺪﻭﻳﺮ“ ﻓﻲ‬ ‫ﺃﻭﺭﻭﺑﺎ ﺍﻟﺸﺮﻗﻴﺔ ﻭﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫‪٥٦‬‬

‫‪٥٥‬‬

‫ﻣﺼﺮ‪ :‬ﻣﻌـﺮﺽ ﺗﻜﻨﻮﺑﺮﻧـﺖ ﺍﻟﺜـﺎﻟـﺚ‬ ‫‪٢٠٠٩‬‬

‫‪٥٤‬‬

‫ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ‪ :‬ﺇﺳﺘﻀﺎﻓﺔ ﺃﺿﺨﻢ‬ ‫ﻣﻌﺮﺽ ﻋﻦ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ‬ ‫ﺃﻣﺮﻳﻜﺎ ﺍﻟﺸﻤﺎﻟﻴﺔ‬

‫ﺍﻟﻤﻠﻒ‬ ‫‪٥٣‬‬

‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‪ ...‬ﻃﻮﻕ ﻧﺠﺎﺓ‬ ‫ﺍﻟﻄ ّﺒﺎﻋﻴﻦ‬

‫ﺗﻘﻨﻴﺎﺕﺣﺪﻳﺜﺔ‬ ‫‪٤٨‬‬

‫‪٤٧‬‬

‫ﻣﺎﻛﻴﻨﺔ ﺭﻗﻤﻴﺔ ﺗﺠﻤﻊ ﺑﻴﻦ ﺗﻘﻨﻴﺘﻲ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ ﻭﻣﺴﺤﻮﻕ‬ ‫ﺍﻟﺘﻮﻧﺮ‬

‫ﺍﻟﺴﻨــﺔ ﺍﻟﺴﺎﺩﺳﺔ ‪ /‬ﺍﻟﻌـﺪﺩ ﺍﻟﺘﺎﺳﻊ ﻭﺍﻟﺨﻤﺴﻮﻥ‪ /‬ﻳﻮﻟﻴﻮ ‪٢٠٠٩‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ﺹ‪.‬ﺏ‪ ،٥٠٢١٨٣ .‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻫﺎﺗﻒ‪+٩٧١ ٤ ٣٩١ ١٢ ١٠ :‬‬ ‫ﻓﺎﻛﺲ‪+٩٧١ ٤ ٣٩٠ ٩٥ ٦١ :‬‬ ‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪info@meprinter.com :‬‬ ‫ﻣﻮﻗﻊ ﺍﻹﻧﺘﺮﻧﺖ‪www.meprinter.com :‬‬ ‫ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ‬ ‫ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ‬

‫ﻫﻴﺌــﺔ ﺍﻟﺘﺤـــﺮﻳﺮ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫‪alex@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻟﻌﺮﺑﻲ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫‪g.simonian@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ‬ ‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫‪rhayes@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭﻭﻥ‬ ‫ﻫﺒـــﺔ ﻣﻮﺳــــﻰ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٨‬‬ ‫‪hiba@meprinter.com‬‬ ‫ﺩﻧﻴﺲ ﻣﺎﺛﻴﻮ ﺩﺍﻧﻴﺎﻝ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٥٩٨‬‬ ‫‪english@meprinter.com‬‬ ‫ﺩ‪.‬ﻳﻮﻧﺲ ﺷﻜﺮﺧﺂﻩ‬ ‫‪younes@meprinter.com‬‬ ‫ﺍﻟﻤﺨﺘﺼﻮﻥ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ )ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪fxrppr@rit.edu‬‬ ‫ﻟﻮﺭﻳﻞ ﺑﺮﻭﻧﺮ )ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪lb@digitaldots.org‬‬ ‫ﻣﺪﻳﺮ ﺷﺆﻭﻥ ﺍﻟﻌﻤﻼﺀ‬

‫ﻣﺸﻜﻠـﺔ ﺗﻄﺎﻳـﺮ ﺍﻟﺤﺒـﺮ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﺧﻂ ﺍﻟﺘﺸﻄﻴﺐ‬ ‫‪٤٦‬‬

‫ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ‬ ‫ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﺃﻳـﻦ ﻧﻘﻮﻡ ﺑﺘﺮﻛﻴـﺰ ﻣﻮﺍﺭﺩﻧـﺎ؟‬ ‫ﺑﻘﻠﻢ‪ :‬ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫ﺑﺮﺍﺑﻮﻻ ﺟﺎﻧﺪﺭﺍﻥ ﺑﻲ ﺃﻡ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٧‬‬

‫‪sales@meprinter.com‬‬

‫ﻣﺼﻤﻢ ﺟﺮﺍﻓﻴﻜﻲ‬ ‫ﺳﻤﻼﻝ ﺍﺱ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٦‬‬ ‫‪samlal@meprinter.com‬‬ ‫ﺍﻹﻋﻼﻧﺎﺕ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ١٠‬‬ ‫‪meprinter @meprinter.com‬‬ ‫ﺗﻮﺟﻪ ﺍﻟﻤﺮﺍﺳﻼﺕ ﺇﻟﻰ ﺍﻟﻌﻨﻮﺍﻥ ﺍﻟﺘﺎﻟﻲ‪:‬‬ ‫ﻣﺠﻠﺔ ‪ME Printer‬‬ ‫ﺹ‪.‬ﺏ ‪ ،٥٠٢١٨٣‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺑﻨﺎﻳﺔ ﺭﻗﻢ ‪ ،٩‬ﻣﻜﺘﺐ ﺭﻗﻢ ‪٢١٤‬‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫‪meprinter@meprinter.com‬‬ ‫ﻃﺒﻌﺖ ﻓﻲ ﻣﻄﺒﻌﺔ ﺃﻃﻠﺲ‬ ‫ﺟﻤﻴﻊ ﺣﻘﻮﻕ ﺍﻟﻄﺒﻊ ﻭﺍﻟﻨﺸﺮ ﻣﺤﻔﻮﻇﺔ‬

‫ﻣﺠﻠـــﺔ ‪ ME Printer‬ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣـــﻲ‬ ‫ﺍﻟﺮﺳﻤﻲ‬