ME Printer 60

Arabic Inclusive

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

Vol. 6 / Issue 60 / August-September 2009

DIGITAL PRESS

A FORCE TO RECKON WITH

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SIM 2009 ABU DHABI TO HOST SECOND EDITION OF EVENT IN OCTOBER

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Contents Events

News Platform

ME Printer August- september 2009

Regional

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IFRA Invites Middle Eastern Newspapers into International Newspaper Color Quality Club

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KSA: Um Al Qurra Newspaper Modernizes Press in Cooperation with Heidelberg

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Tunisia: KBA Takes Centre stage at Pack Print

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Oman: Gulf Marcom Group Allies with Mazoon Printing & Publishing to Strengthen Portfolio

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UAE: Adobe Expands Operations in the Middle East

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Yemen: General Corporation for School Books Printing Presses Kicks O Expansion Programme

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Sharjah: Isra Middle East Takes Delivery of Heidelberg SM 52

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Jordan: Heidelberg Optimistic of Steady Growth

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KSA: Zeej Printing Expands Regional Presence

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Egypt: Tahrir Printing Press Inaugurates its First Shinohara Press

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Egypt: International Tender to Print School Books Agitates Local Printing Establishments

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Dubai: Paper Arabia 2009 to be Held in October

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UAE: Gulf Print and Gulf Pack 2011 Preparations Underway

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Abu Dhabi: SIM Returns Bigger in Second Edition

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Dubai Readies for SGI 2010

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Egypt: PETRA to Organize a Series of Short Courses

Infocus A Force to Reckon With

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Leading digital press manufactures provide an update on new developments in the rapidly expanding market for digital print services

The comprehensive monthly magazine dedicated to the graphic arts industry print professionals in the Middle East Vol. 6 / Issue 59 / August- september 2009

ME Printer FZ L.L.C.

P.O.Box: 50 2183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com Internet: www.meprinter.com

Group Publishing Director

Morteza Karimian karimian@meprinter.com

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ME Printer Editorial Team

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Editor-in-Chief Eskandar Jahanbani alex@meprinter.com

Technical Editor - English Section Rod Hayes rhayes@meprinter.com Technical Editor - Arabic Section Dr. George Nubar Simonian g.simonian@meprinter.com

Finishing Line Going Digital with Second Hand Presses! Why Not?

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Editors Hiba Moussa +971 4 391 1208 hiba@meprinter.com Dennis Mathew Daniel +971 4 391 1598 english@meprinter.com Dr. Younes Shokr Khah younes@meprinter.com Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org Iran - Khodayar Sadeghi sadeghi@iranprint.com

Client Service Manager Prabhulla Chandran P M +971 4 391 1207 sales@meprinter.com

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‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ُ ٌ ‫ ﻗ‬...‫ﺍﻟﻄﺒﺎﻋـﺔ ﺍﻟﺮﻗﻤﻴـﺔ‬ ‫ﺑﺎﻟﺤﺴﺒـﺎﻥ‬ ‫ُـﻮﺓ‬ ُ ‫ﺗﺆﺧـﺬ‬

‫ﺇﻓﺮﺍ ﺗﺪﻋﻮ ﺻﺤﻒ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻟﻠﻤﺸﺎﺭﻛﺔ ﻓﻲ‬ ٢٠١٢ - ٢٠١٠ ‫ﺍﻟﻨﺎﺩﻱ ﺍﻟﺪﻭﻟﻲ ﻟﻠﺠﻮﺩﺓ ﺍﻟﻠﻮﻧﻴﺔ‬

Digital printing is being integrated into traditional print markets at a rather fast rate, and cutting-edge research is propelling the industry toward the next phase in the markets of short-run, on-demand printing.

In this issue, we talk to leading digital press manufacturers to gauge the progress and latest developments in the digital printing sector in the Middle East.

The report takes a close look at digital press buyer trends, technical considerations, and emerging technologies.

Graphic Designer Samlal S +971 4 391 1206 samlal@meprinter.com

Chief Accountant

Hareesh K. V. +971 4 391 1546 hareesh@meprinter.com

ME Printer Official Media Partner

Advertising

+971 4 391 1210 meprinter@meprinter.com Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

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All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission.

Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

Saudi Print

ME Printer August- september 2009

Printing: Atlas Printing Press LLC

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Editor’s Note

Eskandar Jahanbani Editor in Chief

This issue of ME Printer (August/September) is a combined one. As we close for summer holidays, we eagerly look forward to returning with our October issue to fill the gap with more news, views and informative articles about the graphics industry. Year 2009 has so far proved to be tough for everybody in the publishing business, including us. According to media data supplier MediaSource, more than 100 magazines in the region have ceased operations this year, with UAE at the top of the list losing 74 titles.

However, we believe we have been able to weather the storm successfully and offer our readers the latest updates on trends and issues that matter to industry professionals. This is not a small feat. Our continued presence has been possible through determination and support from our readers, editors, advertisers and all the people throughout the region and beyond who have contributed to ME Printer.

In this issue, we focus on digital printing, its trends and its impact in the regional graphic arts industry. Regional representatives of major digital press manufacturers share their views with us and also offer some insights on their technology. Offset printers are now more open to digital technology. State-of-the-art digital presses are now offering impressive quality.

There is no reason why litho printers should not be able to benefit from the advantages of digital presses.

A number of important trade events including SIM, Paper Arabia, Saudi Print, Sign and Graphic Imaging will be held during 2009 and the beginning of 2010.

We are partnering with all these important events to offer our readers firsthand account and fresh perspectives about technologies and products to be displayed at these exhibitions. The Dubai Print Award will be held in January.

This time it will be held at the Middle East level. All these exciting events are proving that the graphic arts industry in a mature one and that it is more than able to stand on its own feet during these challenging times.

Our graphic arts industry is a mature industry and it is more than able to stand on its own feet during these challenging times

IFRA Invites Middle Eastern Newspapers into International Newspaper Color Quality Club

ME Printer August- september 2009

Membership to be awarded through competition in four categories

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IFRA has announced that registration for contest of membership for International Newspaper Color Quality Club 2010-2012, which started in May, will continue till the end of December 2009. The competition is open to all newspapers and all newspaper printing plants, independent of the printing processes and materials used. The participation fees per title is 2400 EUR for non-members, and 1200 EUR for members.

The qualification period will run from January through April 2010, and new club members will be announced in June 2010. The awarding ceremony will be held at

IFRA Expo in Hamburg, Germany, in October 2010.

International newspapers, including those from the Middle East, can participate in one of the four categories of the competition: coldset on newsprint; heatset offset or UV curing on newsprint; heatset offset or UV curing on SC or LWC paper; and an extra category for newspapers printed on tinted paper or non-offset printing processes.

During the competition, participants will print the IFRA Cuboid test chart, which contains many color patches, once a month according to the instructions and then mail their samples to IFRA for evaluation & testing. IFRA will evaluate the general print quality of two production copies printed during the qualification period.

Advantages of participating in the competition include benefits from detailed quality evaluation reports, increased focus on con-

sistent quality print reproduction over time, and membership in the elite International Color Quality Club.

The International Newspaper Color Quality Club (www.colorqualityclub.org) is the only worldwide quality printing competition for newspapers. It has been organised every two-years since 1994 by IFRA with the support of the newspaper associations NAA (North America, www.naa.org) and PANPA (Australia, www.panpa.org.au) as well as ZMG Zeitungs Marketing Gesellschaft, ATDL (Latin America) and ASIG (Italy), with the objective of improving the day-to-day quality in reproduction & printing at newspapers worldwide. Successful newspapers are awarded the membership for a two-year period in the exclusive club of top quality titles. In the previous competition in 2008, 198 newspapers from 43 countries participated.

News Regional

KSA: Um Al Qurra Newspaper Modernizes Press in Cooperation with Heidelberg New installations comprise a complete range of pre-press, press and post-press equipment

ME Printer July 2009

Um Al Qurra Newspaper, one of Saudi Arabia’s official dailies, issued by the Ministry of Culture and Media, revealed that it is modernizing its printing premises with the installation of a complete range of Heidelberg’s printing machineries.

Abdullah Al Ahmadi, Manager of Um Al Qurra newspaper press, which is based in the holy city of Mecca, said that the recent investment reflects the newspaper’s endeavour to improve print quality, indicating that the new equipment includes a complete range of pre-press, press and post press machines: two SM 102-5-P presses (70 x 100cm), ST 350 (A3) stitching machine, Proset-

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ter 102 CTP system (70 x 100cm), TH 78 folding machine (70 x 100 cm), Polar 115X cutting machine, Polar Pile Turner (70 x 100cm) and Sitma (A3) machine.

“With the investment in Heidelberg machineries, we aim to print Um Al Qurra newspaper twice a week instead of once. Currently we print 5 – 7 thousand copies per week, and our target is 20 thousand copies.

The machines will be fully-operational after the Eid Al Fitr holidays,” he added.

Al Ahmadi clarified that the decision behind opting for Heidelberg machines was driven by the press’ previous experience in operating several machines from the

manufacturer; he added that Heidelberg machines are known for their strength, state-of-the-art technology, ease of use, as well as the quality of after sales services provided by the company.

By offering an insight into his press’ future plans, Al Ahmadi concluded, “We aim to publish Um Al Qurra newspaper on a daily basis, and we have plans to add a new production line for digital printing. The demand for printing services in the local market is still high despite the recession, and fierce competition can be seen in the market especially, with the availability of digital printing. Therefore, modernization is more crucial than ever before to keep up with new developments in the printing industry.”

Um Al Qurra newspaper, which was established in 1920 during the reign of the late King Abdul Aziz Al Saud, was instrumental in the establishment of the media industry in Saudi Arabia. The Um Al Qurra official weekly newspaper, ‘Al E’elam wal Etisal’ magazine (Media & Communication) and other publications issued by Saudi Arabia’s Ministry of Culture and Media are currently printed at the press facility.

Tunisia: KBA Takes Centre Stage at Pack Print The press manufacturer was the sole exhibitor offering press demonstrations at the event International plastics, packaging and printing exhibitions, Plastic Expo 2009 and Pack Print Tunisia, were held from 20 to 23 May at the Kram exhibition centre in Tunisia.

Over eighty exhibitors participated in Pack Print Tunisia.

KBA was at the forefront during Pack Print, being the only exhibitor to offer press demonstrations. The four-colour B2 (29in) Performa 74 showcased on its joint stand with Tunis-based agency KBA-Maghreb attracted a stream of visitors from Tunisia, Libya, Morocco, Algeria, Senegal and Congo, who also expressed keen interest in a Genius 52 UV from KBA-Metronic.

The Performa 74, manufactured by KBA-Grafitec, has a maximum rated output of 13,000 sph, can be configured with up to six printing units plus optional anilox coater (including overhead delivery extension with IR dryer package) and features

semi-automatic plate changing supported by cutting-edge console technology. At the show, high-quality posters were printed on the Performa.

Representatives from KBA confirmed that at the fair a number of preliminary contracts were signed both with new customers and with existing ones looking for additional equipment. According to the exhibitor, while the financing of some orders from Tunisian customers must still be finalized, the sizeable volume of business was indicative of users’ satisfaction with KBA technology and the service provided

by KBA-Maghreb. The tremendous response was attributed to KBA’s sales activities in the Maghreb and neighbouring countries that have enabled the company to establish a firm foothold in the markets.

After inaugurating the exhibition, Tunisia’s Minister for Industry,

Afif Chalbi, visited the KBA stand on his official tour of the show.

He was presented with an Arabic print compendium by its author, KBA Maghreb managing director Naceur Rezgui. KBA is collaborating closely with printers in the region to develop and expand the Maghreb markets still further.

ME Printer July 2009

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News

Regional

Oman: Gulf Marcom Group Allies with Mazoon Printing & Publishing to Strengthen Portfolio The group seeks a strong foothold in the country’s advertising and public relations sectors

ME Printer August- september 2009

From left to right: Jamil Sultan (seated), Greame Selby, Julian Boyce, Thamer Khamis Al Muqla (seated); and Zahraa Taher

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The Gulf Marcom Group (GMG) signed an official agreement recently to enter into a strategic partnership with Mazoon Printing and Advertising, a subsidiary of W. J. Towell, for the establishment of Gulf Marcom Oman. The signing, which took place in the presence of a number of Chief officials representing the two groups, was carried out by Thamer Khamis Al Muqla, CEO of GMG, and Jamil Sultan, Board Member of the W. J. Towell Group.

Commenting on the occasion, Sultan, remarked, “We are delighted to be entering into this solid and strategic partnership with the Gulf Marcom Group, which will allow us to benefit from the extraordinary growth opportunities in the Sultanate of Oman—particularly in the sectors of advertising, public relations, and event management.”

Al Muqla echoed Sultan’s enthusiasm saying, “We are very pleased to enter into a strategic partnership with Mazoon Printing and Publishing—a company which has an impressive track record as the first in Oman to specialize in this sector upon its establishment in 1966. Today, it remains one of the largest companies in this sector, and it falls under the W.J. Towell Group, which has a trading history dating back to more than 140 years.

Whereas, the Gulf Marcom Group also enjoys a lengthy and prestigious past in advertising, marketing

and communications, since its inception in 1974. Moreover, GMG expanded its operations to many of the Gulf and regional markets and has formed strategic alliances with companies of regional and international prominence.”

Al Muqla continued, “We specifically chose Oman after conducting thorough market research of the Sultanate’s advertising sector, through which we found that Oman’s high growth rate in advertising expenditure and has been ranked second in the GCC, increasing 42 % from US $ 71 million to US $ 120 million in 2008. Moreover, the people of Oman and Bahrain have always enjoyed the bonds of brotherhood, friendship, and historic relations which have been full of alliances—both personal and commercial—for centuries.”

“Despite the global financial crisis and its repercussions on the GCC economies, we are optimistic about the future of the region.

Our GCC leaders have handled the crisis wisely and our vision for the future has driven us to act decisively, and to lay the foundational building blocks of strategic alliances which will benefit both groups,” he added.

Sultan, W.J. Towell Board Member, added, “In Oman, we need outstanding and high-achieving partners in the fields of advertising and marketing communications, who can contribute to the wise and successful execution of our plans. It is for this reason that we chose Gulf Marcom, since their experiences are deeply rooted in this sector and date back more than 35 years in Bahrain, the Gulf region, and Arab world.”

Khamis Mohammed Al Muqla, Chairman of the Board at Gulf Marcom Group, commented, “The strategic alliance between companies with such a historic and prestigious past, such as the W. J. Towell Group, is part of Gulf Marcom’s major growth strategy on

both regional and global levels.”

Gulf Marcom Group began its activities in the fields of advertising, marketing and communications, public relations, translation, publishing and other related services in 1974 in keeping pace with the Kingdom of Bahrain’s economic developments and trade and industry immediately following independence in 1971.

Since then, GMG has expanded its activities to encompass many markets in the Gulf and Arab world, led by the Founder and Chairman of the Group, Khamis Mohammed Al Muqla.

Mazoon Printing & Publishing is expanding its services to include the production and supply of signage and displays. The new division of Mazoon will compliment the existing print, publishing and advertising divisions of the Mazoon brand.

The new venture to be called Mazoon Signage & Displays will be based at a purpose built premises on the existing print site in Wadi Kabir. The business will have new state of the art wide format printers, plotters, engravers, laser cutters and finishing equipment and be backed up by full fabrication and erection services.

Graeme Selby, General Manager of Mazoon said, “This venture is another step in our plans to make the Mazoon Brand a well known Gulf wide Media Communications Business. We see this as a natural progression in our service offering.

Customers can now come to Mazoon not only for their print, publishing and advertising but also for their signage requirements.

After considerable market research, our clients and prospective clients have told us that this ‘one stop shop’ solution is ideal as it reduces costs, improves delivery times and they also know the Mazoon name is synonymous with quality. We are ready to serve and make a massive impact in the signage and display market.”

UAE: Adobe Expands Operations in the Middle East New Dubai office to meet the growing needs of regional customers and partners Adobe Systems Incorporated announced the opening of a local office for the company’s Middle East region, based in Dubai, a significant step in reinforcing the company’s growing presence and investment in the dynamic and fast-growing region.

The Adobe Dubai office, headed

by Abdallah Saqqa as general manager of Adobe Middle East, will be dedicated to serving and supporting partners and customers in the United Arab Emirates (UAE), Saudi Arabia, Jordan, Lebanon, Bahrain, Qatar, Oman, Kuwait and several other countries in the region. Prior to joining Adobe, Saqqa held several sales management positions in the region, including acting general manager and regional distribution sales manager at Advanced Micro Devices, and OEM sales manager for Microsoft.

Adobe will now be able to provide a stronger focus on meeting the unique customer requirements of the region, empowering and supporting the region’s channel community, and strengthening Adobe’s emerging enterprise business in the Middle East region.

The Dubai team will work closely with Adobe’s network of partners to extend the benefits of Adobe’s technologies and expertise to regional businesses, designers, developers and Web users.

“Following steady year-over-year growth in the Middle East over the last five years, Adobe has reached the stage where it is important to expand our strategic focus and market commitment by investing in a local presence,” said Dr. Christopher Brennan, director, Eastern Europe, Middle East and Africa, at Adobe. “In today’s global business environment,

deeper customer engagement is integral to an organisation’s success. For 26 years, Adobe has been committed to providing innovative technologies that redefine business, entertainment and personal communications that engage people anywhere, at any time. We are now very pleased to bring more focused effort and support to our customers in the Middle East.”

“We are enthusiastic about this expansion, which will strengthen Adobe’s leadership in the region and create new opportunities for local consumers and businesses,” said Saqqa. “Adobe has enjoyed strong support from our customers and partners in the region, and the Dubai office will enable us to provide even greater support for those customers and partners.”

Abdallah Saqqa General manager Adobe Middle East

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ME Printer July 2009

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News

Regional

Yemen: General Corporation for School Books Printing Presses Kicks Off Expansion Programme Several presses will be installed over three phases to increase production capacity to more than 80 million schools books per annum

ME Printer August- september 2009

An invitation was sent to six international manufacturing companies to submit their technical and financial bids to supply printing machines

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General Corporation for School Books Printing Presses in Yemen is witnessing the biggest development, modernization and expansion plan since its inception at an expense exceeding 7 billion Yemenis Riyals.

The plan is aimed at increasing the presses’ production capacity to print more than 80 million schools books per annum, to cater to the country’s publication requirements and to enable the presses to venture into commercial printing markets by 2011.

Dr. Abdullah Abu Houriya, CEO of the School Books Printing Presses, said that the development plan comprises three phases spread over the period 2009 – 2011; the first stage includes purchase of the best types of rotary presses; the second phase to be implemented in 2010 includes expansion of the printing presses’ branch in Al Mansourah (Adan) with installation of two Sheetfed presses and installation of another Sheetfed press at the corporation’s branch in San’aa.

The third phase, which will be implemented in 2011, will consist of installation of web presses that can print up to 15 million books per annum at the corporation’s branch in Al Mu’ala (Aden), and addition of another rotary press at the Mukla branch.

“With the purchase of the new production unit, which will be added to the corporation’s presses

by October 2009, we plan to print more than 15 million books per annum, and we bet that it will get us out of the bottleneck and from the crises of school book printing.

If one of the machines does not operate due to technical problems, the corporation will loose 30% of its current production capacity; therefore, the new machines will serve as a backup when printing school books,” he said.

Abu Houriya indicated that an invitation was sent to six international manufacturing companies to submit their technical and financial bids to supply printing machines, as well as invitations to four international manufacturers to supply binding and gathering machines with a production capacity of 7,000 books per hour. He added that the companies, which were accredited by the Supreme Committee of Tenders and Biding, were selected by Graphium Consult, a Swedish consultancy company, following a comprehensive study on the corporation’s status, and a complete survey of the book printing requirements, available capabilities, capacity of the current machinery, and the required annual growth rate.

He highlighted that the establishment will focus during the first phase on improving the quality of school book printing to make it more appealing to students, teachers and the corporation, which is important for the development of the educational process in Yemen.

Speaking about the corporation’s current production capacity, Abu Houriya said, “The actual production capacity of the school books printing presses, operated in three shifts, ranges from 45 to 50 million books per annum. However, due to the age of the presses, some of them exceeding 25 – 30 years, the production capacity has decreased year after year; therefore, the investment in new machinery is necessary.”

As part of the project’s first phase, the General Corporation for School Books Printing Presses recently opened tenders to purchase rotary printing machines, worth 500 million riyals, with a target production capacity exceeding 15 million books per annum.

The tender saw the participation of three printing machines manufacturers from Sweden, France and Germany; Dr. Abu Houriya, An’am Al Shahari, General Secretary of the Supreme Committee of Tenders and Biding; and representatives of the three competing companies.

According to Abu Houriya, the first phase also includes setting up the complete infrastructure for a new printing press in the Jadar area of San’aa.

Abu Houriya concluded by saying that his corporation has completed printing of more than 50% of the school books required for the first semester of the next academic year; he indicated that work will continue 24 hours and that the printing and distribution of the school books to all schools in Yemen will be completed on time through the efforts of all labourers at the corporation and its branches.

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Sharjah: Isra Middle East Takes Delivery of Heidelberg SM 52 The 2-color press will be used for printing high-quality greeting cards Isra Middle East, a Sharjah-based commercial press focused on manufacturing corporate greeting cards under the brand name ‘Isra Expressions’ recently took delivery of a Heidelberg Speedmaster SM 52-2 color press. The deal was signed in November 2008 and installation completed in June 2009.

Zafar Amerjee, Client Service Manager, Isra ME, said, “The reason behind investing in Heidelberg machinery is the print quality required for manufacturing greeting cards. We also strive to give our customers the best possible quality for all their printing requirements.”

Established in 2003, Isra ME has a work force of 35 people. The list of machinery in operation paper-new-ad-half-page.ai 7/20/2009 10:42:41 AM includes a GTO52-2, GTO52-1, GTPlaqtten, Polar Cutting and

From left to right: Sharif Sammour, Account Manager, Heidelberg, Vincent Dsouza, Production Manager, Isra ME, Zafar Amerjee, Client Service Manager, Isra ME

several others. Major clients include Empost, Burjuman, Murray Roberts, BMA International, and Emirates Cement.

Speaking about future plans, Zafar revealed that the company has plans to invest in automatic UV, die

cutting and hot foiling machines.

“The ‘Isra Expressions’ cards are supplied across UAE, Oman and Kuwait; we are also planning to export our products to all the GCC countries and Africa,” he said.

ME Printer July 2009

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News

Regional

Jordan: Heidelberg Optimistic of Steady Growth Demand for machines with added value picks up

National Printing Press in Amman recently invested in a 6-color XL75 machine Jordan is a market that is growing from strength to strength, according to the sales and marketing department at Heidelberg Jordan. The branch office has recorded impressive sales figures over the past year, since Drupa 2008, and continues to win several orders from print houses across the country.

Lana Al-Husseini, HR & Marketing Manager, Heidelberg Jordan - Printing Development Company, said, “We think that the market

remains strong as we are still working on many projects; this means that our customers still have confidence in us and are continuing to place several orders.

Our customers have expressed their interest in new machines that can save time and money and print more jobs with high quality. Also, since last year, we have observed a trend in customers wanting to invest in machines that give them added value; therefore, they are now asking for options beyond

those of the normal 4 color printing machine, for example, National Press invested in a 6-color XL75 machine and 5-color SM52 machine, and Al Ghadeer Printing Press opted for a 5-color SM74 machine.”

“Although there was a slight drop in sales during the months of January and February, starting from March, we found that the market required investments due to high competition; this was because of factors such as demand for high quality, delivery time and competitive prices,” she added.

Since Drupa 2008, Heidelberg Jordan has delivered a range of presses, particularly the Speedmaster series, to several print houses, including Feras, Al Husham, Central, Al Ghadeer, Picaso, Al Alam Al Hadeeth, National Printing Press, and Jordan University Press.

Furthermore, a stahlfolder was installed at Al Dustoor Newspaper.

Lana confirms that several new deals are in the pipleline. “We are expecting some large orders in the coming months,” she concluded.

KSA: Zeej Printing Expands Regional Presence Four new branches to be opened in Riyadh, Jeddah, Dammam and Dubai

ME Printer August- september 2009

The company is currently negotiating with Xerox for a digital iGen4 printing machine

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Zeej Printing, a Saudi company specialized in on-demand printing services, revealed that it has set a plan to expand its services in the Middle East by opening several branches in the near future.

Abdul Aziz Al Omran, owner and manager of Zeej Printing said the company will open three new branches in Riyadh, Jeddah, Dammam, and a fourth branch in Dubai, UAE, which is expected to start operations within the next two months. With this, the total number of branches will increase to eight. He indicated that the expansion plans are aimed at providing services to a larger number of clients in the region.

Al Omran explained that a central production unit will be set up and the new branches will be equipped

with a collection of complete printing solutions; he added that his company is currently negotiating with Xerox for a digital iGen4 printing machine.

When asked about the status of the Saudi Arabian printing market, Al Omran responded saying, “The Kingdom is witnessing growth in the area of on-demand printing, and customers are now more cautious about the services they opt for, especially those that allow them to gain higher income for their prints and within the lowest possible costs.”

Zeej Printing was established in 2004 and is headquartered in the Saudi capital of Riyadh. The printing service provider undertakes jobs such as on-demand book printing, both colour and black and white

printing of business cards, papers, official stamps, posters, calendars, postal cards, manuals, diaries and so on, mostly within a time frame less than an hour and by using state-ofthe-art finishing equipment.

Egypt: Tahrir Printing Press Inaugurates its First Shinohara Press The investment will support the company’s competitive stance in the market, especially under the current tough economical climate Tahrir Printing Press announced its investment in its first Shinohara printing machine of Ÿ size sheets and four printing units.

The machine will be delivered to the press by Yasso Company, the sole distributor of Shinohara printing machines in Egypt.

Eng. Waleed Ahmed Aly, Chairman and owner of Tahrir Printing Press, said that the Shinohara machine will support his company’s competitive stance in the market, especially under the current tough eco-nomical climate.

Meanwhile, Eng. Mohammed Yasso, Owner and Manager of Yasso Company, said that the machines are known for their ease of operation and control, and that they come with high

technical specifications that make them competent among the similar range of printing machines available.

Yasso highlighted that the machine weights more than 7 tons and has a printing speed of 15,000 sheets per hour. The maximum printing area possible is 36 x 51 cm, and sheets of sizes as low as 10 x 14 cm can be printed on.

Tahrir Printing Press was established in 1956 as a provider of all sorts of creative design services, technical equipment, printing, binding and finishing. The company specializes in printing various types of prints such as brochures, catalogues, labels, books and cards, in addition to providing commercial printing

Eng. Waleed Ahmed Aly Chairman and owner Tahrir Printing Press

services for a wide range of sectors such as tourism, hospitality, pharmaceutical and education.

ME Printer July 2009

13

News

Regional

Egypt: International Tender to Print School Books Agitates Local Printing Establishments Entry of foreign publishers a threat to local presses, experts say

Ahmed Atef Chairman of the Egyptian Chamber of Printing Industries

Dr. Mohammed Ahdy Fadhly Chairman ‘Dar Akhbar Al Yaum’

ME Printer August- september 2009

Eng. Taymour Abdul Haseeb, Advisor, Chairman, Al Ahram Printing Establishment

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A recent tender issued by Egypt’s Ministry of Education to write, publish and print books on three educational subjects for primary schools, inviting local and international printing and publishing companies to bid for it, has caused an uproar among several local establishments in Egypt.

As a result, several printing experts indicated that allowing foreign companies to compete for the tender is an educational, economical and printing risk that poses a threat to local presses, publishing and printing establishments; the protesters have demanded the ministry to reconsider its decision.

In a letter addressed to Mohammed Ahdi Fadhli, Chairman of ‘Dar Akhbar Al Yaum’, Dr. Yosri Al Jamal, the Egyptian Minister of Education, said that the purpose behind the project is the expansion of opportunities and promotion of competition in the production of schools books, and that it reflects the country’s endeavour to avoid centralism in printing of school books.

The Minister indicated that the tender issued by his office is for writing, publishing and printing three school subjects—science, mathematics and English language, and within three provinces— Ismaeiliya, Fayoum and Luxor. He pointed out that the total number of books will not exceed 720 thousand books, which is equivalent to 0.2% of the 350 million books being printed every year, insisting that it will be a limited project. This will exceed to 3.4 million books after 6 years of implementation, that is 1.2% of the total printed books per year, which he reminds does not pose any economical threat to the Egyp-tian printing industry.

In its endeavour to deal with the issue, which has caused a dilemma among printing labourers in Egypt, the Egyptian Chamber of Printing Industries issued a call for help through local newspapers, calling upon senior government officials and ministers to interfere to stop what it had described as a ‘crisis’.

Meanwhile, ‘Akhbar Al Yaum’

newspaper discussed the subject in depth, allocating a full page of cover-age in its issue published on 12th July 2009. A report prepared

by Jalal Dweidar, Secretary of the Su-preme Press Council, indicated that Safwat Al Shareef, President of The Shoora Council and President of the Supreme Press Council, had sent a memorandum to the Egyptian Prime Minister, confirming that the announcement of the tender will have a negative impact on the national press establishments and its economies, and it contradicts with President Husni Mubarak’s recommendations that advise the continuity of local press establishments to print the ministry’s school books.

Dr. Mohammed Ahdy Fadhly, Chairman of ‘Dar Akhbar Al Yaum’, said that the Minister’s patriotism is not a disputable matter, and that it is what the industry depends on to restore the agreements made during previousmeetings.Also,he expressed his astonishment at the release of this resolution, which contradicts with the president’s recommendations and the government’s clear message to support local products and the Egyptian citizens. It also contradicts with what the Ministry of Education agreed to in November 2008, that is, the importance of separating the writing and publishing process from the printing process and how it is not possible to put them all into one basket and hand them over to the winner of the tender.

Makram Mohammed Ahmed, Head of the Egyptian Journalist’s Syndicate, has warned that this resolution could worsen the press establishments’ problems and halt its abilities. Abdul Qadir Shahib, Chairman of ‘Dar Al Hilal’, indicated that this resolution is a dangerous move because printing school books is considered to be the major activity for a vast majority of local press establishments, and reminded that they will be affected if they lose the tender.

Eng. Taymour Abdul Haseeb, Advisor, Chairman of Al Ahram Printing Establishment, and

Vice-Chairman of the Chamber of Printing Industries, suggested that the ministry should separate the printing process from the writing process, allowing national establishments to execute the printing of books while a search would be made for new writers.

Dr. Hussam Badrawi, President of the Education Committee at the National Party, confirmed that the tender in its current form is inappropriate, agreeing with Dr. Shareef Omar, President of the Education Committee at the Parliament, who said that the tender’s current form is extremely odd.

In an interview with ME Printer, Ahmed Atef, Chairman of the Egyptian Chamber of Printing Industries, strongly criticized the ministry’s decision to involve foreign publishers in the writing and printing of Egyptian school books, describing the resolution as a fragmentation to the education system in Egypt.

He confirmed that the resolution will prove to become a huge burden on the ministry’s budget, because the costs of books will double due to the addition of another circle to the production chain, which is the publisher; furthermore, this will also cause deduction in the writer’s and printer’s profits.

Atef expressed his amazement at the ministry’s determination to bring this resolution into effect, especially since Egypt has the talent and resources for writing, printing and publishing school books without foreign involvement; he indicated that 10,000 governmental, press and private printing presses are annually printing 350 million school books for 17 million pupils without any problems.

He concluded by saying that the ministry’s determination to activate this resolution will have a negative impact on the local presses’ economies, confirming that the Egyptian Chamber of Printing Indus-tries will defend the Egyptian presses and publishing houses’ priority to write, publish and print school books.

ME Printer July 2009

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Events

Dubai: Paper Arabia 2009 to be Held in October Second edition of event to have more paper suppliers from China, India

Dubai International Exhibition Centre will host the second international exhibition on paper, tissue and converting industries, Paper Arabia 2009, from 27 to 29 October. The show will offer an opportunity to manufacturers and suppliers of finished goods, equipment, machinery, paper, chemicals, and services in the paper, tissue and converting sectors to reach the markets of the Middle East and North East African regions.

Rajesh Nair, Exhibition Manager, Al

Fajer Information & Services, commented, “The Paper industry business in the UAE alone has grown 10-fold in the last decade. There are over 50 players in the UAE alone and the industry is going through a very challenging phase of competition.”

“Faster delivery time and costefficiency has made Dubai an attractive outsourcing destination for the global paper industry. This trend is set to continue further with more global end-users of paper, tissue shifting their sourcing base

to Dubai from other parts of the world,” he added.

One of the highlight in upcoming edition of the event is that China National Household Products Industries Association is hosting a Chinese pavilion focused at the household and disposable paper products sector; more than 25 manufacturers and suppliers are expected to showcase products such as tissue machines, wet wipes machines, PE films, and tissue converting machinery.

Another highlight of the event is the French Pavilion hosted by one of the premier associations of the paper industry Scipag-Emablco from France. Some of the big names ABB, Allimand, PALL, Solaronics, Kadant Lamort, etc., will exhibit for the first time. Christian Senning Packaging Machines, a German provider of solutions for the packaging of paper and tissue products, will exhibit wrapping machines for tissue products and complete lines for handkerchief folding and wrapping.

UAE: Gulf Print and Gulf Pack 2011 Preparations Underway Organizers keen to build on success of the 2009 events

ME Printer July 2009

Sue Rothwell Group Event Director Fairs & Exhibitions

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Although 2011 may seem a long way off, F&E the organizers of Gulf Print and Gulf Pack are already making plans to build on the success of the 2009 events.

In April, over 12,000 visitors attended the highly successful co-located exhibitions at Airport Expo, viewing and buying the new technology on view in the halls.

Over 85% of the exhibitors at the events are still following up on the leads generated by the shows, with 60% closing sales within six weeks of the shows final day.

This is definite proof that the Middle East printing and packaging markets are buoyant, profitable and growing.

In a global market that is feeling the economic down turn this is certainly excellent news. “Gulf Print and

Gulf Pack occupy a unique position in the international printing and packaging exhibition calendar,” says Sue Rothwell, Group Event Director for Fairs and Exhibitions, “among many shows that are showing a decline in both exhibitor numbers and stand sales, Gulf Print and Pack stand out as the only shows to produce growth in both.”

As part of their strategy to develop the events further for 2011, F&E plans to spread the word about the fantastic opportunities that lie within our region, truly placing both events onto the international events calendar.

“We have a fantastic message to give, and we are working hard to establish our channels of communication to get it out there,” says Sue. “We are already working closely with

our exhibitors not only to ensure that we produce an event in 2011 that is exactly what the market needs, but also to extend our visitor reach to the regions that our exhibitors have placed as top of their ‘wish list’. We are currently working on a number of initiatives that will enable us to market the events strongly and build on the 2009 success of attracting key decision makers from across the MENA region.”

“We are still at the planning stage for the events marketing activity; however, most of our exhibitors have indicated to us that they will return with a bigger presence, and even now, over 20 months out from Gulf Print and Gulf Pack 2011, the stand sales are coming in at a steady pace,” concludes Sue.

Abu Dhabi: SIM Returns Bigger in Second Edition The Signage Imaging & Media Show will be held from 18 to 20 October at ADNEC The Signage, Imaging and Media show SIM 2009 returns this year to Abu Dhabi after a successful debut last year. The second edition of the show will be held from 18 to 20 October 2009 at the Abu Dhabi National Exhibition Centre (ADNEC).

Organised by IIR Middle East, the show will address the fast-developing Middle East market and will provide a networking hub for experts and innovators across all areas of the indoor and outdoor digital printing and signage sectors.

SIM is a combination of three vertical sectors—Signage, Imaging & Media—in the form of an exhibition and three one-day forums providing a platform for manufacturers and suppliers to showcase products, solutions and services. Focus sectors of SIM include, digital printing, signage, imaging - capture, storage, processing and output, digital media, outdoor media, new media, advertis-

ing and entertainment. Over seventy percent of the exhibition space has been reserved and confirmed exhibitors include Gandinnovations, OKI, LG, Scala, SSS, Coolsign, MXN, Ola Digital, Blue Rhine, Alur Trussing & Rigging Solutions.

A new feature at SIM 09 is the Digital Printing forum — a highly focused one day forum to maximize effectiveness and profitability of printing business through training, alternate usage and industry best practices. The forum will feature key presentations from manufacturers of large format printers, printing media, inks, and related sectors. Key benefits for attendees include opportunities to learn about alternate technologies to increase profitability and reducing maintenance costs by employing best practices.

The first social media event in UAE, Social Media Forum, will run con-

current with SIM 09. The event will address how social media can be used to attract customers and drive growth in business. Highlights of the programme will be keynote speeches by the New Media director of ‘Obama for America’ and MySpace – Northern Europe Managing Director.

ME Printer July 2009

17

Events

Dubai Readies for SGI 2010 The 12th edition of the Sign and Graphic Middle East exhibition will be held at Dubai Airport Expo from 25 to 27 January

The twelfth annual Sign and Graphic Imaging Middle East exhibition, SGI 2010, will be held at Dubai Airport Expo from 25 to 27 January 2010. The exclusive trade show for the Middle East signage, outdoor media, screen and digital

printing industries attracts both exhibitors and visitors from across the UAE, Egypt, Lebanon, Iran, Iraq, India, Pakistan, and East Africa. The event is supported by the advertising section of Dubai Municipality.

SGI 2010, organized by International Expo Consultants (IEC), will showcase the latest products and emerging technologies from the industries of advertising, architectural hardware, banners & posters, digital imaging, electronic message centres, electronic signage, graphic imaging, graphic services, large format printing, and signage. This year’s edition will focus on more visibility and branding opportunities for exhibitors adding to their overall exposure at the show. Among the large portfolio of leading

manufacturers, Gandinnovations, Hewlett Packard, EFI Vutek and Verseidag Indutex have already confirmed their participation. The latest additions to the exhibitor list are Fujifilm Sericol and Al Aoun Digital Solutions.

This will be the second year IEC has held the prestigious print technology showcase at the Dubai Airport Expo venue. The IEC poll saw the Dubai Airport Expo venue receive more than 90% of votes, due to the following reasons: Exclusivity of venue, ample parking, less traffic in and around the venue, close proximity to the airport and availability of nearby hotels.

Exhibitors also cited the fact that Dubai Airport Expo attracted visitors only from the industry hence had a good number of serious and quality visitors.

ME Printer July 2009

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Egypt: PETRA to Organize a Series of Short Courses The initiative is aimed at increasing printing labourers’ qualifications and performance levels PETRA, through the Technical & Vocational Education & Training (TVET) Reform project committee, will organize a series of short training courses in printing.

The courses on up to 50 various topics will last for 3–6 days and are designed to increase printing labourers’ qualifications and levels of performance.

Eng. Hamdy Kobaisy, President of PETRA, said that the decision to organize the short courses, which will commence in August 2009 and will be held at the Imbaba Vocational Printing Training Center in Giza, was based on a complete survey made by local and international advisors on the needs and requirements of Egyptian printing presses; he added that the number of participants have exceeded 500 trainees.

Kobaisy indicated that the courses’

design was created by Egyptian and European experts, and that they will be available to printing labourers from Egypt, Arab and Foreign countries.

PETRA’s short courses will be held on various specialized topics such as techniques of pre-press and design; screening and processing digital pictures; preparing digital files; basics of digital streaming; colour management; proofreading production systems; digital printing technology; quality monitoring during pre-press stages; CTP and film techniques; pre-flexo printing; pre-rotogravure printing; pre-silk screen printing and problems and solutions of pre-press problems.

The printing courses will include subjects such as litho-offset sheetfed printing; litho-offset web-fed printing; flexo sheet-fed printing;

flexo web-fed printing; rotogravure printing; and quality monitoring dur-ing printing stages.

The post press courses comprise subjects such as techniques of cutting operations; book binding operations; print finishing; quality control during post press stages and post press problems and solu-tions.

The courses will also include general subjects such as security printing; electronic publishing; cost accounting; general management of printing presses; marketing for printing establishments; production planning and correct handling of operation orders; maintenance of printing machines; environmental problem solving; industrial security for printing companies; printing and manufacturing advertising billboards and ISO standards for the printing industries.

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ME Printer July 2009

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19

Infocus Digital Printing

ME Printer July June2009 2009

A FORCE TO RECKON WITH 20

Leading digital press manufactures provide an update on new developments in the rapidly expanding market for digital print services

The applications of digital printing are expanding and they are being integrated into traditional print markets at a rather fast rate. Digital technology is being widely employed, mainly because of its greatest advantage: reduction of print cycle time. Furthermore, with the current developments in digital printing technology, image quality is not an issue.

Cutting-edge research is now being focused on the subtle elements of the digital printing technology; equipment options for digital printing are shaped by substrates and the inks that are used. Liquid ink-jet, wet/dry toner systems, solid ink-jet, thermal-transfer and photographic devices are the primary technologies used today.

A study conducted by Howard Vogl, visiting professor at the School of Print Media, Rochester Institute of Technology, on paper requirements for digital presses highlights the following point: The moisture content of any substrate intended for digital printing is critical because the moisture level affects the dielectric properties of the substrate. The moisture level must be low enough so that the substrate maintains its dielectric properties while hold¬ing a sufficient charge to enable toner transfer. However, substrate moisture level cannot be too low, as this will cause an excessive electrostatic charge that interferes with transport. On the other hand, if the moisture level is too high then the substrate will not be able to hold a sufficient charge, resulting in poor toner transfer.

Despite advances in digital printing technology, it has been difficult to reproduce metallic effects. Tonerbased technologies apply electrostatic forces to apply inks or coating; however, this doesn’t work with metallics because their conductivity causes leakage of the charge required to retain them. This concern may not be a significant issue in the near future as Eckart, a leading manufacturer of metallic pigments for a variety of industries ranging from paints and coatings, graphic arts, plastics and cosmetics, is working on solving the problem of jetting metallic inks through inkjet nozzles.

This could pave the way for metallic inkjet products in the market; furthermore, there could be interesting applications in packaging, point-of-sale displays, and greeting cards.

Technical considerations aside, customers when buying a digital press look for the following features: variable data capability, ability to use different grades

of paper, print quality, runnability of sheetfed devices, and runnability of the printed sheet through finishing equipment. Furthermore, other elements such as ability to print the same stock across different technologies, higher image quality expectations, more automated finish¬ing operations, and current presses imposing paper choice limitations are highly rated.

Other facets considered before buying a digital printer include (1) Cost: While it’s good news that the cost of digital printing is coming down, the products available on the market can range from as little as several thousand to hundreds of thousands of dollars for highvolume color presses. Investment decisions should be made on the basis of how a digital printer can better suit existing operations and support growing workload in the long run. (2) Duty cycle: The figures may vary from 300,000 impressions per month on the low end to more than several million on the high end. Again, a printer should be able to predict duty cycle requirements for the future. (3) Connectivity and speed: Most print engines offer several means of connectivity to the Internet and some models come with USB and 10/100 BaseT Ethernet connectivity. With regard to speed, the potential for speed gains with the addition of a DFE and speed losses when the printer is connected to inline finishing modules must be taken into account.

(4) Service and support: The cost of daily, weekly and monthly maintenance should be vital considerations for printers operating mid- to high-volume digital printers.

In the coming years, digital printing and in particular variable data printing is expected to find increased opportunities in specific markets such as advertising, health care, hospitality and tourism, retail, insurance, financial services, education, and so on. It should only be a matter of time before this technology overcomes all its current limitations and becomes widely accepted in the industry. It is safe to say that soon we can expect digital printers better equipped to handle a wide array of data inputs and a plethora of substrates.

In this issue, we ask experts representing leading manufacturers of digital presses about how the digital printing industry is shaping up in the Middle East and along the way get introduced to the latest trends and products that may go on to redefine the printing industry as a whole.

Digital technology is being widely employed, mainly because of its greatest advantage: reduction of print cycle time

XEROX popular products as it offers the benchmark image quality of the production devices at an entry level price point that is perfect for start up businesses and those migrating to full colour digital.

The Xerox iGen4 is targeted at applications such as short-run, on demand printing of books, high-end collateral, photo specialty products, brochures, flyers, postcards, newsletters, catalogs, manuals, point of purchase materials, and sell sheets.

Tim Gould, General Manager,

Tim Gould General Manager, Global Services and Production Xerox Middle East & Africa, Developing Market Operations

ME Printer August- september 2009

Xerox’s product lineup typically range from the DC242/252 to the more popular DC5000AP, to the newly launched Xerox 700 and the DC8000AP full production device right up to the DocuColor iGen4. The DC5000AP is one of the most popular production class digital presses sold because of its price point in the market, the performance obtained and the benchmark image quality. In the entry production market, the DC252 remains one of the most

21

Infocus The market still needs to understand the value proposition that variable data offers the end user

Digital Printing Global Services and Production, Xerox Middle East & Africa, Developing Market Operations, explains the wide potential of variable data printing: “The growth is still untapped in developing markets, and as Xerox integrates more and more technology into its digital portfolio, we will expand the variable data services. The market still needs to understand the value proposition that variable data offers the end user and this is something Xerox is working hard to educate the market about.”

Commenting on the new trend that has sparked in the use of substrates, Tim indicates that typically most customers prefer to use a good coated stock, from Silk to gloss from 170 to 300 Gsm. Tim agrees that colour management is paramount in achieving colour consistency. “From basic print engine calibration to complex ICC workflows with output profiles that match other devices, Xerox provides not only the solutions but the analyst skills and knowledge needed to implement these, ensuring that our customers get it right, every time. We sell a variety of solutions, from collaborative efforts with our strategic partners like EFI to Xerox’s own FreeFlow solutions,”

he says. “We start by educating our partners and our analysts ensuring we have the knowledge in house, and then we work on ensuring the end users are fully up to speed with any solution that we deploy.”

Xerox offers finishing equipment along with digital printers. The company recently announced the release of the Xerox 700 in-line finishing add-ons; these provide an application creation portfolio, from folding and stitching, to in-line square fold face trimmed booklets of the ability to have a high capacity stacker and booklet maker in line.

In response to the argument that digital presses continue to face limitations such as production of metallic effects, Tim comments: “We demonstrated at Drupa 2008 that our DocuColor 5000AP can generate superb metallic from just four colours. Xerox will continue to pioneer innovation that meets the ever increasing demands of our customers.”

Tim also throws light on the challenge involved in implementing workflows for digital printing: “The first challenge in this area is to ensure that customers understand the value that digital workflows brings, from tools like Xerox Process Manager that checks for

fonts, image resolution and colour space among many other things, including making sure that no time or wasted proofs are produced.

This maximises the profitability of the customer and throughput in pre-production to making it almost touch less saving costs and labour.

When it comes to start ups, all of these topics have to be considered,” he says.

“When it comes to offset and digital integration Xerox has been at the forefront, working with Heidelberg at Drupa 2008 to demonstrate how easy this can be to implement to how there are many levels of cost saving and business efficiencies there are to be gained. The issue with any of these is ensuring the customers understand why it’s important, how it’s implemented and what the benefits are for them and for their customers,” he adds.

“Xerox is always developing new ways to optimise pre-press efficiencies and ensure continuity of the print from pre to post production.

In the future, Xerox will continue to expand on its FreeFlow and partner offerings, to ensure that we deliver what the market requires, even if it is well before they know they need it,” Tim concludes.

OCÉ

ME Printer August- september 2009

Although black and white and color presses are popular, the market is heading toward color

22

The latest offering from Océ is the VarioPrint 6250, launched during Gulf Print 2009. Designed for high-end and corporate printing markets, the VP 6250 produces 250 duplex A4/letter or 132 duplex A3/ledger prints per minute. A key market for this printer is the inhouse corporate print room where higher speed duplex printing will mean more efficient production of manuals, technical documentation and other corporate information.

The Océ VarioPrint 6250 is suitable for production volumes of between 600,000 and 8,000,000 prints per month.

Joseph Augustine, Regional Manager – Digital Document Systems, Heliozid Océ Middle East Ltd., explains how the digital printing industry is finding increased acceptance in the region: “Although black and white and color presses are popular, the market is heading

toward color. Variable data printing is gradually gaining importance.

The common substrates used are the art matt/art glossy papers.”

The importance of colour management, according to Joseph, would primarily depend on the type of product the technology involved, needs of the client, type of applications, etc. “Systems that use the Electrophotography process would need more indulgence in color management related tuning in order to stabilize the consistency factor,” he says. “At Océ, we offer unique technologies that support color management. However, a major task is educating customers to use such systems; we achieve this by adopting a primary presales approach and through post installation processes. Meeting all the relevant people within the production - finishing chain is crucial.”

Joseph also indicates that the near

Joseph Augustine Regional Manager, Digital Document Systems, Heliozid Oce Middle East Ltd

future will witness digital printing addressing the challenges of producing eye catching effects. “At this moment, we are at the crossroads of change and pursuit of innovation excellence. Metallic effects are today simulated through the choice and selection of media with metallic surfaces. It may be possible in the future through the use of metallic toners.”

KODAK their businesses and deliver higher-impact communications to their customers. They build on the already tremendous advantages of printing on Kodak NexPress Digital Production Color Presses.

The Kodak NexPress Intelligent Dimensional Coating Solution is the newest member of the business-building Kodak NexPress Fifth Imaging Unit Solutions portfolio.”

He adds, “Unmatched digital technology only available from Kodak NexPress Digital Production Color Presses, dimensional printing gives specified text and images a raised or 3D effect that can help communications stand out in a crowded marketplace. Dimensional Printing takes place inline, maintaining press productivity while creating high-impact results that grab a reader’s attention. As a matter of fact, Kodak offers more eye catching effects than any other digital printing system in the marketplace.

And who knows what the future will bring.”

With regard to the availability of substrates for digital printing and the potential for innovative products, Stanley maintains that there are nearly no limitations and that customer demand defines the scope of development in this domain: “The range of substrates to be printed is huge and reaches from 60 g/m2 up to 350 g/m2 uncoated and 80 g/m2 up to 350 g/m2 coated and includes all kind of papers, for example, uncoated, matte coated, glossy coated, cast coated and textured, wood free, recycled paper, including a wide selection of standard offset papers and special substrates such as uncoated, matte coated, glossy coated labels, paper-backed transparencies, select opaque foils, magnetic, photo book paper, synthetics, pre-perforated and scored specialty stocks. The use of such a broad range of substrates is one

Stanley Samuel Marketing Manager Gulf Commercial Group

of the key advantages Kodak has with its Electrophotographic based printing technology.”

Stanley provides an insight into implementation of workflows for digital printing. “Going digital means many jobs and very low print runs. Therefore, if you want to stay in this business, you need to do every job profitably. Every time someone has to manually touch a digital print job (preflighting, receiving files on a CD, sending the job to a press, etc.) the margins for that particular job decrease – to the point where you could easily lose money. The only viable way to drive your digital print business is by having a customer portal solution (you will read in all trade press magazines that the Internet is the strategy for digital printing) fully integrated into a product workflow management system. We call this zero-touch automation, where your client specs and orders on-line, and the job is automatically sent directly to the right engine – all of the above is true for pure digital and offset printers. Our integrated solution is based on the INSITE variable data print system and PRINERGY workflow system. For offset printers the additional advantage is that their Prinergy production system will handle the digital print job (static and variable) as well.”

For Advertising Enquiries: Contact: +971 4 3911210 Email: sales@meprinter.com

One-to-one communication with the customer has become inevitable

ME Printer August- september 2009

Among the digital presses to be unveiled by Kodak during the year will be the Kodak NexPress Production Color Presses, Kodak Digimaster Production Black & White Systems, and Kodak Versamark High Volume Inkjet Systems.

For entrants into digital printing, especially mid-size and commercial printers the Nexpress range–2500, M700, 2100, S2500, and S3000–offers configurations ranging between 4 and 5 colours and a duty cycle ranging from 450000 to 2.2 million A4 pages per month. The Nexpress SE class–SE3600–enables significant gains in image quality and business productivity.

Stanley Samuel, Marketing Manager, Gulf Commercial Group, throws light on recent developments: “In general, we see an increasing demand for variable data printing.

This is due to the fact that the markets have changed significantly over the last decade; they have become more saturated and competitive, and conventional marketing strategies have been overused and therefore ineffective. One-to-one communication with the customer has become inevitable.”

Stanley also points out the growing importance of colour Management in the digital world, particularly in the B2B sector where clients demanding print standardization and therefore colour standards (with consistency). “As many short run applications originate from litho production, the colour expectations remain the same,” he says.

Expressing optimism about digital presses being able to overcome their limitations in the near future, Stanley emphasizes on Kodak’s endeavour to develop presses that facilitate or enhance the production of metallic effects: “Kodak NexPress Intelligent Color, Coating, MICR and Glossing are four unique Fifth Imaging Unit Solutions for smart print providers to expand

23

Infocus

Digital Printing

CANON Variable data printing has become mandatory for all business sectors that seek to help customers add value to their applications

Canon Middle East will launch the Production Color Product range: the imagePRESS C1+, NiR CLC 60/70, the latest technology for light color production, based on Canon’s imagePRESS technology, imagePRESS C6000, imagePRESS C6000VP, and imagePRESS C7000VP. Ayman Aly, Production Solutions Product Manager, Canon Middle East, explains the trends in customer requirements: “In the Color Products market, the imagePRESS C1+ is highly popular. The imagePRESS C6000/6000VP/7000VP are being received well in the Middle East markets.”

Ayman points out that variable data printing has become mandatory for all business sectors that seek to help customers add value to their applications. “We noticed greater attention and demand for variable data printing during Gulf Print 2009. Because of the new market conditions and economy slow down, new marketing communication methods will arise as companies will seek innovative strategies to reach their clients in a more effective and efficient manner; variable data, personalization, and customization will play the biggest role in such techniques,” he says.

Canon views color management

as crucial to color critical applications, especially the commercial print sector. Ayman explains, “Canon offers color management tools, the i-1 Process Control bundled with Canon color production products, in order to help customers get consistent quality out of our ISO certified proofers (iPC1+, iPC6000, and iPC7000VP). imagePRESS servers plays a very big role in controlling colors and simulating litho press in order to get consistent color out of offset and digital technologies. We educate our customers through presales consultancy and customer workflow assessment, post sales customer training and the Essential Business Builder Program.”

The task of providing litho printers with a digital infrastructure is a pressing one and Canon is keen to focus on development in this domain. “Canon already has agreement with Heidelberg, which has resulted in integration between Canon workflows and Heidelberg prepress workflows in order to help customers who already have Litho to efficiently and effectively use both digital and Litho workflows together for higher productivity and profitability,” says Ayman.

Among other developments,

Ayman Aly Production Solutions Product Manager Canon Middle East

Canon is offering solutions for customers to produce new digital applications with metallic effects, spot coating, reverse spot coating, watermarks, and full coating.

Ayman elucidates the mechanism of implementing a workflow for digital printing: “The biggest challenge arises from the end user side who should submit his/her job through web to print tool and choose the appropriate settings for his job then finally pay the relevant charges by credit card. This is the optimum scenario targeted by all digital print suppliers in the market,” he says.

Canon offers the Helix production workflow, which can control and manage prepress operation for both offset and digital making load balancing and controlling color and mono printing.

KONICA MINOLTA

ME Printer August- september 2009

The importance of colour management is being realized to a greater extent

24

The following Production Print Products from Konica Minolta are expected to make headlines this year: the bizhub PRO C65hc, bizhub PRO 2500P/2000P/1600P Series, and bizhub PRO 960, in addition to the debut of the bizhub PRO 1200/1051 Series. The Pro 1200 can output up to 120 prints a minute and features inline finishing while the Pro 950 offers speeds of 95 pages a minute with monthly volumes up to 750,000.

Adli Ali, Sales & Service Engineer - Digital Printing – Emirates Trans Graphics, reseller for Konica Minolta, points out that the most popular among digital printers in the region is the LD6501 owing to the offsetlike quality for its products. The available online finishing options

provide booklet making, head and corner stapling, punching, z-folding, and offset stacking.

Adli comments on current and emerging trends and how ETG is catering to customer demands: “The digital printing business will continue to grow steadily and variable data printing has opened up new interesting avenues for printers. The importance of colour management is being realized to a greater extent.

We provide our customers with ICC profile creation software, device link profile creation and editing software such as color control–PM Lite and color control LM-Lite2. Furthermore, with regard to implementing workflows for digital printing, we offer solutions for variable data handling

Adli Ali Sales & Service Engineer Digital Printing Emirates Trans Graphics

- software such as print shop mail enables speedy handling of jobs combing master and variable data to expand the range of possibilities of digital printing including direct mail and personal prints.”

A HOST OF OPTIONS Here’s a brief overview of other leading global brands spurring growth in the digital printing arena

PUNCH GRAPHIX The Xeicon range of digital print solutions is built on DCP technology. The latest generation of fully integrated digital workflows, the X-800 digital front end, allows to print PostScript, PDF, PPML, and PPML/VDX files and tackle demanding variable data print jobs at high speeds. The optional IPDS controller combined with the X-800 offers native IPDS data stream support for transactional documents and native PostScript or PDF for any other

MGI

The HP Indigo range, although not on the GCC market, is HP’s answer to demand for commercial printing, label, flexible packaging, folding carton and specialty printing. The technology used is based on HP ElectroInk, which uses small colour particles suspended in Imaging Oil (Isopar) that can be attracted or repelled by means of a voltage differential. The ink forms a very thin and smooth plastic layer on the paper surface.

INFOPRINT SOLUTIONS COMPANY The joint venture between Ricoh and IBM offers high-speed digital colour cutsheet solutions for the mid-market. The InfoPrint Pro C900 is targeted at commercial printers, data centers and in-plant customers with monthly volumes of 50,000 to 240,000 pages. The color printer fills a gap between larger continuous forms production machines and smaller volume cutsheet solutions.

The digital colour solution is designed to produce a wide variety of output, including Print on Demand (POD) manuals and books. It will also enable marketing initiatives like direct mail and TransPromo, which involve printing personalized communications, such as statements and bills. Also included are a wide variety of professional inline finishing options.

ME Printer August- september 2009

The Meteor DP 20 is a 4-color press that allows printing, lamination, creasing and cutting in one pass. The Meteor DP60 Pro is a multi-substrate digital press for paper and plastics. For short and medium-sized run 4-color printing, the Meteor DP40 Pro allows printing on paper from 64 gsm to 300 gsm and on palstic from 4 mil to 13 mil of polyester or PVC media.

print work.

Among the recent additions to this range is the Xeicon 8000, which provides 1200 dpi imaging quality and printing speeds of up to 230 A4 pages per minute. Furthermore, the Xeicon 6000 and 5000plus series of printers support modern on-demand colour printing requirements. The Xeicon 3300 is available for label printers, offering speeds up to 19.2 m/min.

HP

25

Finishing Line

GOING DIGITAL WITH SECOND HAND PRESSES! WHY NOT?

July 2009september 2009 ME Printer August-

Rod Hayes Technical Editor

26

The economic conditions 25 years were very similar to those today; business was stagnant as governments tried to bring worldwide inflation under control. Recall though tends to blur into a mish-mash of memories with no clear boundaries or differentiation. Going to work on a motorbike in the middle of winter in below freezing temperatures can quickly numb a brain as small as mine, but one recall I have of the early 80s was thinking how it was a time of enormous change in the productivity of presses; Heidelberg and MAN Roland were introducing new models with a genetic makeup still visible today.

These new machines prompted considerable investment and in doing so spurred an always active second hand sector to new levels of vigour. Magazines serving the printing industry then were awash with pages of second hand machines for sale and even today second hand machinery advertising is still an important revenue stream. Now here is a question for you – do any of you reading this piece wonder at why there are no similar rafts of advertisements for second hand digital printing machines?

Many of today’s offset printers first entered the market by buying a second hand press and over the years progressively made investments when the need or opportunity arose. Sometimes new, sometimes second hand, the appropriateness of the choice was very much an individual one.

But this freedom of action appears

to be stifled when it comes to ‘going digital.’ It is now over 20 years since Fiery launched a Rip that turned a colour photo copier into a computer driven digital printing system, Xerox Docutechs and similar monochrome machines have been around a couple of decades longer, and yet no vigorous second hand market has arisen in the way it has with presses and ancillaries.

There is no particular mechanical or technological reason why a market shouldn’t have developed; the machines are durable, the software logic boards are sound and being programmable significant upgrades are quite practical. In other words, these machines don’t wear out mechanically and they are not hard to fix. The reasons for a lack of a free market must lie elsewhere.

I have long campaigned for greater transparency in the digital sector; I have had some victories, particularly shifting the ownership of a printing device’s operating software from the owner to the life of the machine itself. Previously, the operating software was licensed annually and though the manufacturer usually renewed the licence free of charge, this could be withdrawn if the owner sold the machine on. Without such a licence or if the software failed or got a glitch the machine was useless.

Yet the industry has changed little; a litho printer wanting to explore digital is usually called on to invest in new equipment, make a commitment for at least three years and he rents his machine and pays for this

in the main via a click charge. Nothing specifically wrong with that; it is a transparent perfectly reasonable contract, the seller has a vested interest in the growth of the printer’s business and so will provide him with considerable support.

However, when going digital this scenario is generally the only one on the table, if investing in an upgrade, the supplier usually takes the old machine away and trashes it. Few used machines survive such trauma and a printer with a mixed bag of manufacturer’s systems is a rare one indeed.

A further question needs to be asked: “Is this industry best served by such restrictive practices?” This type of contract may be fine in most cases, but often all a printer needs for his first time investment is a small printer such as a Docucolor 12, Canon 3500 or any other similar machine simply to test the water and gain experience of digital. If bought second hand on an open market and the purchase didn’t lead to further growth, he would be able to sell the printer again on the same open market.

atlas

ME Printer July 2009

27

Jobs Situations Wanted Production / Prepress Manager 35 yrs, BE-Printing, Indian Male, working as Prepress Manager in GCC. 12 yrs of hands-on working experience in Prepress, Newspaper, Commercial Web fed and Sheetfed, Security and Digital Printing is in search for good opportunity. Contact Email: kausik1974@rediffmail.com

concept of prepress techniques and page lay outing (mounting) and color management. Ready to relocate anywhere in middle east.

Kindly contact: pookodan5@yahoo.com Machine Operator Indian Male with More than 10 years of experience as Machine Operator now seeking for a good opportunity. For Detailed CV Contact: +971 50 3546703 / Email: musthafam48@yahoo.com

Polar Professional Operator

Graphic Designer

Indian Male, Age 44, with more than 15 years of experience in polar 115 e, 137 e and other guillotine operators and 10 years UAE experience in binding related field, Seeks for good position.

Email: a4murali@yahoo.com

Syrian Male, with 6 years of experience in the full range of visual medium, providing high quality graphics solutions as well as managing trademark equities and ensuring consistency in the marketplace. Expertise in Adobe Photoshop CS (Advanced), Illustrator and In Design. Seeks for a good opportunity. For detailed CV Please contact: +971 50 8945894 E-mail: watfasy_0078@hotmail.com

Printing Production Executive Indian Male, with D/L, seeks job in printing sales & marketing. Contact Phone: 050-7184402 / E-Mail: haridas.kunnath@gmail.com.

Graphic Designer CTP Operator & CTP Job coordinator

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place Tel: +971 4 391 1210 Fax: +971 4 390 9561 classified@meprinter.com

Indian(kerala) male Age 28 with 5 years experience in CTP operating system. Good knowledge in all

Tunisian women, with 14 years experience in Gravure Printing for Flexible Packaging Company.

Presently Working in Pre-print department, specialist in Photoengraving steps before engraving cylinders with well qualified and wide knowledge in the Helio-Printing domain. Expertise in Adobe Photoshop, Illustrator and Art-Pro. Practice good Arabic, French and English seeks for a good opportunity.

For detailed CV Please contact: +216 22 616 180 / E-mail: chema. baklouti@yahoo.fr.

Graphic Designer Indian Male with More than 16 years of Professional Experience including 10 Years in U.A.E hands-on design experience including magazine publishing and advertisement. Adaptable, organized, result and detailoriented individual with excellent work ethic plus strong time management and interpersonal skills. Ability to create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts. Extensive knowledge of design techniques. Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. A team player also capable of working independently with minimal direction. Practice good English seeks for a good opportunity. For detailed CV Please contact: +971 50 7648845 / E-mail: sujunc@gmail.com Production Manager 33 yrs, Indian Male, seeks position of Print Production Manager or any suitable position. Email: kavurusr_75@yahoo.co.in or Contact: +966 551219473.

Large Format Printer Operator Allan G. Ramos, Filipino, looking for a job as a Large Format Printer Operator. Knowledgeable for indoor and outdoor machines, preparing file and knowledge how to use software’s such as Adobe Photoshop, Corel Draw, Illustrator... contact no: 050-7358466 or email at aljanmari@gmail.com

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

Technical Operator My name is Sameh Sobhy, with more than 6 years experience in the filed of rebuilding of second hand machinery for rotogravure cylinder making and other service (chemical analyses for plating tanks looking for a good opportunity. Contact - Email: samehkhala@yahoo.com / Tel: 00202 22411238 Printing Machine Operator Pakistani Male with Diploma in Printing and Graphic Arts.

Having More than 2 years of experience as Printing Machine Operator now seeking for a good opportunity. For Detailed CV Contact: 0334-4193370 / Email: adnanhameed87@gmail.com Production Manager: Indian Male with 17 Years Experience in Printing & Packaging field able to handle Offset Machines, Roto Gravure, Flexo Graphy, Folder & Gluer, and Cutting & Greasing Machines. Now seeking for a good opportunity. For Detailed CV Contact: + 91 98400 65936/ Email: Plravi2u@gmail.com Fresher to Printing Industry Indian Male, University Topper throughout B.E. (Printing) right now looking for a job in printing industry. So please Contact Email: santosh8886@yahoo.co.in.

Production Manager / Assistant Production Manager Printing & Publishing Industries, 16 years of experience in production, estimation and client servicing seeks job opening in the same industries, for further Details Contact - 00971 50 5024708 (UAE) / Email: pramod3021@yahoo.co.in Graphic Designer cum Printer Operator, with 3 yrs. UAE exp. in digital printing Co. 050-3957279.

Professional Photographer & Designer, with 10 yrs. exp. in shooting, developing & printing, seeks job. Call 050-1723652.

Marketing Manager or Working Partner 14 yrs. experienced available for printing press, advertising or gift supply Co. Contact 0505430456.

Keralite, age 28, w/3 yrs. UAE exp. in printing field, own car, on residence visa, seeks job. 0557801245

Vacant Positions Graphic Designer required for a printing press in Sharjah. Call 06-5352193.

Flexo Printing Machine Operator A leading manufacturer of food packaging materials (paper and plastic products) in the Middle East invites applications for the following position: FLEXO PRINTING MACHINE OPERATOR - 2/3 years Gulf experience, young & energetic.

Interested candidates may forward their resume within a week to the following address: The HR Manager - P.O.Box 5852, Sharjah, UAE or Fax: 06-5354311 | 06-5340340.

Production In-Charge, with experience, required for a printing press in Dubai. Please fax CV to 04-2664443.

Printing Machine Operator required for a company in Sharjah.

Contact 06-5340055.

Machine Operator, with knowledge of UV coating, required for a reputed printing press in Dubai.

Contact 04-2854110.

Production Manager, with 3 years experience, required for a printing press in Abu Dhabi. Email: mimar2008@yahoo.com Accountant, with knowledge of Tally, required for a reputed printing press. Fax CV to 04-4380626 / contact 050-2373161.

Printer, Binder , Machine Operator & Production Supervisor, required for a printing press. Call 06-5351177 / 050-6310240

Machinery Wanted

Having trouble finding the right employee for your print operations?

We are urgently looking for Heidelberg SM 102 4 P from 1996 to 1998. If you have one please send us offer, pictures, location and availability.

Contact: Mr. Susanna Voghera. Tel: +390172410301 Email: sales@vbr.it

Machinery for Sale

ME Printer July 2009

Check out our classifieds section or log on to www.meprinter.com/EN/Jobs

MACHINES AVAILABLE IMMEDIATELY! HEIDELBERG GTO 52-5 Color Year 1990,Five colour offset press of size 36x52 cm St. dampening Electronic double sheet .

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

29

Remarketed equipment Remarketed equipment Weko T6 powder sprayer Plus Version. Price : 95,000 USD

TRANSFER SYSTEM PRICE: 190.000 USD Loaded on Truck or Container

Machine is in excellent condition - very rare machine on the second hand market - available now CONTACT: North Stars Printing equipment Osama DIAB Middle East Regional Manager LEBANON: 009613816195 Email:info@north-stars.net POLTEX offers following equipment for sale:

KBA Koenig & Bauer SR III 4 colour offset press year 1982 alcolor damping Ink Remote System Control PRICE: USD 40,000.00 Machine in excellent condition - very rare machine on the second hand market - available now CONTACT: North Stars Printing equipment

Remarketed equipment Remarketed equipment available for sale available for sale Heidelberg SM102-5P, 5 Colours Heidelberg SM102-5P, 5 Colours 72x102 machine, 1991 Model.

72x102 machine, 1991 Model.

Heidelberg GTO 52-2, 2 Colours Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1992 Model.

36x52 machine, 1992 Model.

1. ÊÂÀ Performa 66 5 color 33 mln imprints, Serial number 640073, 2005 2. KBA RAPIDA 72K serial number 348xxx 2001 yaer of manufacturing, 21 mil imprints 3. HEIDELBERG ÌÎVP-H 1989 80 mln 4. HEIDELBERG SM-74-2P 1994 5. Wohlenberg Collator 370 - 24 stations- 1997 6. Muller Martini Amigo 1997 Contact: +7 495 9696386 / mobile: +7 495 7989641 Email: info@poltex.ru / Web: www. poltex.ru MACHINES AVAILABLE IMMEDIATELY! Year 2000 Heidelberg SM 52 - 4 4 colours of size : 36x52 cm

Heidelberg Varimatrix 105 CS Heidelberg 105 CS Die-CuttingVarimatrix machine, 2006 Model.

Die-Cutting machine, 2006 Model.

equipped with:

Heidelberg Suprasetter 105 CtP Heidelberg Suprasetter 105 CtP 2006 Model.

2006 Model.

Variosystem

Heidelberg MOV-P, 4 Colours Heidelberg MOV-P, 4 Colours 46x64 machine, 1988 Model.

46x64 machine, 1988 Model.

Roland R 204, 4 Colours Roland R 204, 4 Colours 52x74 machine, 2002 Model.

52x74 machine, 2002 Model.

Heidelberg Gulf Est. Mr. Mahmoud Heidelberg GulfMustafa Est. Remarketed Manager Mr. MahmoudProduct Mustafa P.O.Box 34133 Dubai Manager - UAE Remarketed Product Tel +97134133 4 3477720 174 P.O.Box DubaiExt. - UAE Mob +971 50 424 7080 Tel +971 4 3477720 Ext. 174 mahmoud.mustafa@heidelberg.co.ae Mob +971 50 424 7080 www.heidelberg.com mahmoud.mustafa@heidelberg.co.ae www.heidelberg.com

CP- TRONIC - AUTOPLATE - PRESET - ALCOLOR dampening with Technotrans Central Refrigeration - ALL Automatic washers (blanket,

Osama DIAB Middle East Regional Manager LEBANON: 009613816195 Email:info@north-stars.net Flat Bed Proofing machines used and maintained excellently are for sale with following specifications

FAG OP 104 Alpha Mfg. Year : 1990 Plate Size Max : 82cm x 108cm Paper size Max : 80cm x 106cm Printing size Max : 72cm x 104cm Inking unit: 2 nos.

Dimensions : 4535mm x 1900mm x 1280mm Approx. weight with inking unit : 4100kgs

FAG/KOREX 2000 Mfg. Year : 1995 Plate Size Max : 82cm x 108cm Paper size Max : 80cm x 106cm Printing size Max : 70cm x 100cm Inking unit: 2 nos.

Interested buyers please contact : Tel: 06-5355454; Fax: 06-5355959; Email:info@gulfscan.com

rollers and impression cylinders) Steel Plate in feeder and

POLTEX offers following equip-

delivery - Grafix powder spray

ment for sale:

- Ink Temperature Control - AIR

1. ÊÂÀ Performa 66 5 color

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

33 mln imprints, Serial number

880m/m

ISO Certified Hard Chrome Plat-

640073, 2005

- 1 flying paster/1 infeed/4

ing for all printing rolls with high

2. KBA RAPIDA 72K

printing unit/1 Dryer with after

Professionalism,

serial number 348xxx

burner/1 chill roll stand/1 folder/1

competitive rates. Please Contact at

2001 yaer of manufacturing, 21 mil

stacker

+9714 3474765 and visit us at www.

reasonable

and

maramimetal.com we give extended

imprints

life to your printing.

3. HEIDELBERG ÌÎVP-H 1989 80 mln

1990 HEIDELBERG WEB 16

4. HEIDELBERG SM-74-2P 1994

- Cut off : 630m/m,Web width :

5. Wohlenberg Collator 370 - 24

965m/m

stations- 1997

- 2 STORK splicer/1 Infeed/4

6. Muller Martini Amigo 1997

printing unit ,blanket washer/1

PRINTING PRESS FOR SALE.

Contact: +7 495 9696386 / mobile:

VITS dryer/1 chill roll stand/1

A running printing Press for sale

+7 495 7989641

combination folder/1 stacker

with Machineries in good condition

Email: info@poltex.ru / Web: www.

- CPC 1.02 with CP tronic

in one of the emirates of UAE. Seri-

poltex.ru

Investment Opportunities:

ous Buyers can Contact Mr. Perera.

Services & Consumables

Commercial web press 1990 Toshiba B2T-500 web printing

Mob:

050-6317781

/

E-Mail:

majidpp@emirates.net.ae

Camel Bee 3D Solutions

PRINTING PRESS FOR SALE Small running printing press

burner/1 chill roll stand/1 folder/2

A leading 3D Solutions Freelancing Team dealing in 3D Imaging, Animations, Presentations, Advertisements etc. with high professionalism, reasonable and competitive rates.

Please Contact +971 50 5998446 /

suto stacker

+971 50 2720325 for more details.

power serious buyers may mail;

press - Cut off : 546m/m,Web width : 880m/m - 1 flying paster/1 infeed/4 printing unit /1 dryer/1 after

for sale: one two color , and one single color offset machines, 72 cutting and other accessories with 3000 sq feet building with sound Contact:

1993 Komori LR 435SII web

Mr.

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

Abdurahman,

printing press

Hard Chrome Plating - We Give

Mobile: 050-4972669 / Email:

- Cut off : 546m/m,Web width :

Extended Life to Your Printing

fathahim@gmail.com

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Other Countries: Bank Transfer Draft payable to ME Printer FZ LLC ME Printer FZ LLC- A/C# 0079-183781-001 - Emirates International Bank - Jumeira Branch – Dubai UAE - SWIFT # EBILAEADJUM Rates for annual subscription: UAE 180 AED, Saudi Arabia 180 SAR, Kuwait 14.5 KWD, Qatar 180 QAR, Egypt 225 EGP, Lebanon 54,000 LBP, Jordan 18 JOD, Bahrain 18 BHD, Oman 18 OMR, Syria 1,350 SYP, Yemen 1,800 YER, Other countries USD 50 Please confirm payment through fax, post or e-mail. Kindly allow 4-6 weeks for delivery of your first issue.

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‫ﺧﻂﺍﻟﺘﺸﻄﻴﺐ‬

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‫ﺍﻷﻣﺮ ﺑﺸـــﺮﺍﺀ ﻣﻌﺪﺍﺕ ﺭﻗﻤﻴﺔ‪ .‬ﻟﻘﺪ ﻣﺮ ﺃﻛﺜﺮ ﻋﺸﺮﻭﻥ‬

‫ﻓﺎﻟﺒﺎﺋﻊ ﻳﻬﺘﻢ ﺑﺸـــﻜﻞ ﻛﺒﻴﺮ ﺑﺎﻟﻨﻤﻮ ﺍﻟﺬﻱ ﺳـــﻴﺤﻘﻘﻪ‬

‫ﺍﻟﻰ ﺣـــﺪ ﻣﺎ ﻟﻸﻭﺿﺎﻉ ﺍﻟﺘﻲ ﻧﺸـــﻬﺪﻫﺎ ﺍﻟﻴﻮﻡ‪ ،‬ﻓﻜﺎﻧﺖ‬ ‫ﺍﻷﻋﻤـــﺎﻝ ﺭﺍﻛـــﺪﺓ ﻓـــﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟـــﺬﻱ ﺗﺤـــﺎﻭﻝ ﻓﻴﻪ‬

‫ﻋﺎﻣـــﴼ ﻋﻠﻰ ﺇﻃﻼﻕ ﻓﻴﻴﺮﻱ ﻟﻨﻈﺎﻡ ﺍﻟﺮﻳﺐ ﺍﻟﺬﻱ ﺣ ّﻮﻝ‬ ‫ﺟﻬﺎﺯ ﻧﺴـــﺦ ﺍﻟﺼﻮﺭ ﺍﻟﻤﻠﻮﻧﺔ ﺍﻟﻰ ﻧﻈﺎﻡ ﻃﺒﺎﻋﻲ ﺭﻗﻤﻲ‬

‫ﺍﻟﻄ ّﺒـــﺎﻉ ﻓﻲ ﺃﻋﻤﺎﻟﻪ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﺳـــﻴﺪﻋﻢ ﺫﻟﻚ ﻣﺒﻴﻌﺎﺗﻪ‬

‫ﺍﻟﺤﻜﻮﻣـــﺎﺕ ﺟﺎﻫـــﺪﺓ ﺍﻟـــﻰ ﺇﺣـــﻜﺎﻡ ﺳـــﻴﻄﺮﺗﻬﺎ ﻋﻠﻰ‬

‫ﻳـــﺪﺍﺭ ﺑﺎﻟﺤﺎﺳـــﻮﺏ‪ .‬ﻛﺎﻧـــﺖ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﺪﻭﻛﻴـــﻮ ﻣﻦ‬

‫ﻭﺛﻤﺔ ﺳـــﺆﺍﻝ ﺁﺧﺮ ﻳﺘﻮﺟﺐ ﻋﻠﻴﻨﺎ ﻃﺮﺣﻪ‪ ،‬ﻭﻫﻮ‪” :‬ﻫﻞ‬

‫ﺍﻟﺘﻀﺨـــﻢ ﺍﻟﻌﺎﻟﻤـــﻲ‪ .‬ﻭﻫﻨﺎﻙ ﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺍﻟﺬﻛﺮﻳﺎﺕ‬

‫ﺯﻳﺮﻭﻛـــﺲ ﻭﻏﻴﺮﻫﺎ ﻣﻦ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻷﺧﺮﻯ ﻣﺘﻮﻓﺮﺓ‬

‫ﻓﺮﺽ ﻣﻤﺎﺭﺳﺎﺕ ﺗﻘﻴﻴﺪﻳﺔ ﻣﻦ ﻫﺬﺍ ﺍﻟﻨﻮﻉ ﻳﺼﺐ ﻓﻲ‬

‫ﺍﻟﺘـــﻲ ﺃﺣﺎﻭﻝ ﺇﺳـــﺘﻌﺎﺩﺗﻬﺎ ﻣـــﻦ ﺗﻠﻚ ﺍﻟﺤﻘﺒـــﺔ‪ ،‬ﻭﻣﻨﻬﺎ‬

‫ﻓﻲ ﺍﻟﺴـــﻮﻕ ﻃـــﻮﺍﻝ ﻋﻘﺪﻳﻦ ﻣﻦ ﺍﻟﺰﻣـــﻦ‪ ،‬ﺇﻻ ﺃﻧﻬﺎ ﻟﻢ‬

‫ﺍﻟﺬﻫﺎﺏ ﺍﻟﻰ ﺍﻟﻌﻤـــﻞ ﻋﻠﻰ ﻣﺘﻦ ﺩﺭﺍﺟﺔ ﺧﻼﻝ ﻓﺼﻞ‬

‫ﺗﺘﻤﻜﻦ ﻣﻦ ﺧﻠﻖ ﺳـــﻮﻕ ﻧﺸـــﻴﻂ ﻟﺘﺠـــﺎﺭﺓ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﺧﺪﻣـــﺔ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ؟“ ﻗـــﺪ ﻳﻜﻮﻥ ﻫﺬﺍ ﺍﻟﻨﻮﻉ ﻣﻦ‬ ‫ﺍﻟﻌﻘـــﻮﺩ ﻣﻘﺒﻮ ً‬ ‫ﻻ ﻓﻲ ﺃﻏﻠﺐ ﺍﻷﺣﻴﺎﻥ‪ ،‬ﺇﻻ ﺃﻧﻪ ﻋﻨﺪ ﻗﻴﺎﻡ‬

‫ﺍﻟﺸـــﺘﺎﺀ ﺍﻟﻘﺎﺭﺹ ﺣﻴﺚ ﺩﺭﺟﺎﺕ ﺍﻟﺤﺮﺍﺭﺓ ﺍﻟﻤﻨﺨﻔﻀﺔ‬

‫ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻛﻤﺎ ﻫﻮ ﺍﻟﺤﺎﻝ ﻣﻊ ﻣﻌﺪﺍﺕ ﺍﻷﻭﻓﺴﺖ‪.‬‬

‫ﺟـــﺪﴽ ﺍﻟـــﺬﻱ ﻗـــﺪ ﻳﺘﺴـــﺒﺐ ﺑﺘﺨﺪﻳـــﺮ ﻋﻘـــﻞ ﺻﻐﻴـــﺮ‬

‫ﻻ ﻳﻮﺟـــﺪ ﺳـــﺒﺐ ﻣﻴﻜﺎﻧﻴﻜـــﻲ ﺃﻭ ﺗﻜﻨﻮﻟﻮﺟـــﻲ ﻳﻌﻴﻖ‬

‫ﺍﻟﻄ ّﺒـــﺎﻉ ﻳﺈﺳـــﺘﺜﻤﺎﺭ ﻣﺎ ﻟﻠﻤﺮﺓ ﺍﻷﻭﻟﻰ‪ ،‬ﻓﺈﻧﻪ ﺳـــﻴﺤﺘﺎﺝ‬

‫ﻓـــﻲ ﺍﻟﻐﺎﻟـــﺐ ﺍﻟـــﻰ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋـــﺔ ﺻﻐﻴـــﺮﺓ ﻣﺜﻞ ﺍﻟـ‬

‫ﻛﻌﻘﻠـــﻲ‪ .‬ﻭﻣﻦ ﺑﻴـــﻦ ﺍﻟﺬﻛﺮﻳﺎﺕ ﺍﻷﺧـــﺮﻯ ﺍﻟﺘﻲ ﺗﺪﻭﺭ‬ ‫ﻓـــﻲ ﻣﺨﻴﻠﺘﻲ ﻫﻲ ﺗﻠـــﻚ ﺍﻟﺘﻲ ﺗﻌﻮﺩ ﺍﻟـــﻰ ﺑﺪﺍﻳﺔ ﻋﻘﺪ‬

‫ﺗﻄـــ ّﻮﺭ ﺍﻟﺴـــﻮﻕ‪ ،‬ﻓﺎﻟﻤﺎﻛﻴﻨـــﺎﺕ ﻣﻌﺮﻭﻓـــﺔ ﺑﻤﺘﺎﻧﺘﻬـــﺎ‪،‬‬

‫)‪ ،(Docucolor 12‬ﺃﻭ )‪ (Canon 3500‬ﺃﻭ‬

‫ﻭﺗﺘﻤﻴﺰ ﺑﺮﺍﻣﺠﻬﺎ ﺑﺼﻼﺑﺘﻬﺎ ﻭﺳـــﻬﻮﻟﺔ ﺇﺳـــﺘﺨﺪﺍﻣﻬﺎ‪.‬‬

‫ﺍﻟﺜﻤﺎﻧﻴﻨـــﺎﺕ ﻣـــﻦ ﺍﻟﻘـــﺮﻥ ﺍﻟﻤﺎﺿﻲ‪ ،‬ﻭﺍﻟﺘـــﻲ ﺟﻌﻠﺘﻨﻲ‬

‫ﻭﺑﻤﻌﻨﻰ ﺁﺧﺮ‪ ،‬ﻟﻦ ﺗﺨﻀﻊ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻰ ﻋﻄﻞ‬

‫ﺑﺒﺴـــﺎﻃﺔ ﻣﻦ ﺇﺧﺘﺒـــﺎﺭ ﺍﻟﻤﻮﺿﻮﻉ ﻭﺇﻛﺘﺴـــﺎﺏ ﺍﻟﺨﺒﺮﺓ‬

‫ﺃﻋﺘﻘﺪ ﺑﺄﻥ ﺗﻠﻚ ﺍﻟﺤﻘﺒﺔ ﺳﺘﻤﺜﻞ ﺑﺪﺍﻳﺔ ﺣﺪﻭﺙ ﺗﻐﻴﻴﺮ‬

‫ﻣﻴﻜﺎﻧﻴﻜـــﻲ‪ ،‬ﻭﺇﻥ ﺣﺼﻞ ﺫﻟﻚ ﻓﻠﻦ ﻳﻜﻮﻥ ﺗﺼﻠﻴﺤﻬﺎ‬

‫ﺍﻟﻼﺯﻣـــﺔ‪ .‬ﻭﻓـــﻲ ﺣﺎﻝ ﻗـــﺎﻡ ﺍﻟﻄﺒـــﺎﻉ ﺑﺸـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ‬

‫ﺟﺬﺭﻱ ﻓـــﻲ ﺇﻧﺘﺎﺝ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ؛ ﻓﻬﻴﺪﻟﺒﺮﺝ‬

‫ﺃﻣﺮﴽ ﻓﻲ ﻏﺎﻳﺔ ﺍﻟﺼﻌﻮﺑﺔ‪ .‬ﺇﺫﴽ ﻓﻼ ﺑﺪ ﻣﻦ ﻭﺟﻮﺩ ﺳـــﺒﺐ‬

‫ﻣﺴـــﺘﻌﻤﻠﺔ ﻣﻦ ﺍﻟﺴﻮﻕ ﺍﻟﻤﻔﺘﻮﺡ‪ ،‬ﻭﻟﻢ ﺗﻔﻠﺢ ﺍﻟﻤﺎﻛﻴﻨﺔ‬

‫ﻭﻣـــﺎﻥ ﺭﻭﻻﻧﺪ ﻗـــﺪ ﺃﻧﺘﺠﺘﺎ ﻣﻮﺩﻳـــﻼﺕ ﺟﺪﻳﺪﺓ ﺑﻌﺾ‬

‫ﻣﺎ ﻳﺤﻮﻝ ﺩﻭﻥ ﺗﻄﻮﺭ ﺍﻟﺴﻮﻕ‪.‬‬

‫ﻓـــﻲ ﺗﺤﻘﻴـــﻖ ﺍﻟﻨﻤـــﻮ ﺍﻟﻤﻄﻠـــﻮﺏ‪ ،‬ﺳـــﻴﻜﻮﻥ ﺣﺘﻤـــﴼ‬

‫ﺇﺿﻔـــﺎﺀ ﺑﻌﺾ ﺍﻟﺘﻌﺪﻳﻼﺕ ﻋﻠﻴﻬﺎ ﺍﻟﺘﻲ ﻳﻤﻜﻦ ﺗﻠﻤﺲ‬

‫ﻟﻄﺎﻟﻤـــﺎ ﻃﺎﻟﺒـــﺖ ﺑﺘﻄﺒﻴﻖ ﺷـــﻔﺎﻓﻴﺔ ﺃﻛﺒـــﺮ ﻓﻲ ﻗﻄﺎﻉ‬

‫ﺑﻤﻘﺪﻭﺭﻩ ﺑﻴﻊ ﻫﺬﻩ ﺍﻟﻄﺎﺑﻌﺔ ﻓﻲ ﻧﻔﺲ ﺍﻟﺴـــﻮﻕ ﺍﻟﺬﻱ‬

‫ﺃﺛﺮﻫﺎ ﺣﺘﻰ ﻳﻮﻣﻨﺎ ﻫﺬﺍ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻭﻗﺪ ﺣﻈﻴﺖ ﺑﺒﻌﺾ ﺍﻹﻧﺘﺼﺎﺭﺍﺕ‬

‫ﺇﺷﺘﺮﺍﻫﺎ ﻣﻨﻪ‪.‬‬

‫ﻟﻘﺪ ﺩﻓﻌﺖ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺠﺪﻳـــﺪﺓ ﺑﻘﻴﺎﻡ ﺍﻟﻌﺪﻳﺪ‬

‫ﻭﺧﺎﺻـــﺔ ﻓﻴﻤـــﺎ ﻳﺘﻌﻠـــﻖ ﺑﺘﺤﻮﻳـــﻞ ﻣﻠﻜﻴـــﺔ ﺑﺮﻧﺎﻣـــﺞ‬

‫ﻣﻦ ﺍﻹﺳـــﺘﺜﻤﺎﺭﺍﺕ ﻭﻗﺪ ﺃﺳـــﻬﻤﺖ ﺃﻳﻀﴼ ﻓﻲ ﺗﻨﺸﻴﻂ‬

‫ﺍﻟﺘﺸﻐﻴﻞ ﺍﻟﻤﺴﺘﺨﺪﻡ ﻓﻲ ﺟﻬﺎﺯ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﺍﻟﻤﺎﻟﻚ‬

‫ﻗﻄﺎﻉ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ‪ .‬ﺇﻣﺘﻸﺕ ﺍﻟﻤﺠﻼﺕ‬

‫ﺍﻟـــﻰ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺫﺍﺗﻬﺎ‪ .‬ﻭﻛﺎﻥ ﻳﺘﻢ ﻓﻲ ﺍﻟﺴـــﺎﺑﻖ ﺗﺠﺪﻳﺪ‬

‫ﺍﻟﺘـــﻲ ﺗـــﺪﻭﺭ ﻣﻮﺿﻮﻋﺎﺗﻬﺎ ﻋﻦ ﺻﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ‬

‫ﺭﺧﺼﺔ ﺑﺮﻧﺎﻣﺞ ﺍﻟﺘﺸـــﻐﻴﻞ ﺑﺸﻜﻞ ﺳـــﻨﻮﻱ‪ ،‬ﻭﺑﺎﻟﺮﻏﻢ‬

‫ﺣﻴﻨﻬﺎ ﺑﺎﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﺼﻔﺤﺎﺕ ﻋﻦ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣـــﻦ ﻗﻴﺎﻡ ﺍﻟﻤﺼﻨّـــﻊ ﻓـــﻲ ﺍﻟﻐﺎﻟﺐ ﺑﺘﺠﺪﻳـــﺪ ﺍﻟﺮﺧﺼﺔ‬

‫ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﺍﻟﺘﻲ ﻛﺎﻧﺖ ﻣﻌﺮﻭﺿﺔ ﻟﻠﺒﻴﻊ‪ ،‬ﻭﺣﺘﻰ ﻓﻲ‬

‫ﻣﺠﺎﻧـــﴼ‪ ،‬ﺇﻻ ﺃﻥ ﻫـــﺬﻩ ﺍﻟﺒـــﺎﺩﺭﺓ ﺳـــﺘﺘﻐﻴﺮ ﺣﺎﻟﻤـــﺎ ﻳﻘﻮﻡ‬

‫ﻳﻮﻣﻨﺎ ﻻ ﻳﺰﺍﻝ ﺍﻹﻋﻼﻥ ﻋﻦ ﺑﻴﻊ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬

‫ﺍﻟﻤﺎﻟـــﻚ ﺑﺒﻴﻊ ﺍﻟﻤﺎﻛﻴﻨﺔ‪ .‬ﻭﺑﺪﻭﻥ ﻫﺬﻩ ﺍﻟﺮﺧﺼﺔ‪ ،‬ﺗﻌﺘﺒﺮ‬

‫ﻳﺸﻜﻞ ﺟﺰﺀﴽ ﻫﺎﻣﴼ ﻣﻦ ﺍﻹﻳﺮﺍﺩﺍﺕ ﺍﻹﻋﻼﻧﻴﺔ‪ .‬ﻭﺍﻵﻥ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺔ ﻻﻏﻴﺔ‪ ،‬ﻭﻟﻦ ﻳﻜﻮﻥ ﺑﻤﻘﺪﻭﺭ ﺍﻟﻤﺎﻟﻚ ﺍﻟﺠﺪﻳﺪ‬

‫ﺛﻤﺔ ﺳـــﺆﺍﻝ ﺃﻭﺩ ﺃﻥ ﺃﻃﺮﺣﻪ ﻋﻠﻴﻜـــﻢ ﻫﻨﺎ‪ ،‬ﻭﻫﻮ‪ :‬ﻫﻞ‬

‫ﺗﺼﻠﻴﺢ ﺃﻱ ﻋﻄﻞ ﻗﺪ ﻳﻄﺮﺃ ﻋﻠﻰ ﺍﻟﻤﺎﻛﻴﻨﺔ‪.‬‬

‫ﺗﺴـــﺎﺀﻟﺘﻢ ﻋﻦ ﺳـــﺒﺐ ﻋﺪﻡ ﻇﻬﻮﺭ ﺇﻋﻼﻧﺎﺕ ﻋﻦ ﺑﻴﻊ‬

‫ﻭﻣﻊ ﺫﻟﻚ ﺷـــﻬﺪﺕ ﺻﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺗﻐﻴـــﺮﴽ ﻃﻔﻴﻔﴼ‪،‬‬

‫ﻃﺒﺎﻋـــﺔ ﻣﺴـــﺘﻌﻤﻠﺔ‪ ،‬ﻭﺇﺳـــﺘﺜﻤﺮﻭﺍ ﻣـــﻊ ﻣـــﺮﻭﺭ ﺍﻟﻮﻗﺖ‬ ‫ﺑﻤﻌـــﺪﺍﺕ ﻗﺪﻳﻤـــﺔ ﺃﻭ ﺟﺪﻳـــﺪﺓ ﻛﻠﻤـــﺎ ﺳـــﻨﺤﺖ ﻟﻬـــﻢ‬

‫ﺍﻟﺮﻗﻤﻴﺔ ﺍﻹﺳﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﺟﺪﻳﺪﺓ‪ ،‬ﻭﺍﻹﻟﺘﺰﺍﻡ ﺑﺬﻟﻚ‬ ‫ﻟﺜﻼﺙ ﺳـــﻨﻮﺍﺕ ﻋﻠﻰ ﺃﻗﻞ ﺗﻘﺪﻳـــﺮ‪ ،‬ﻭﺃﻥ ﻳﻘﻮﻡ ﺑﺘﺄﺟﻴﺮ‬ ‫ﻣﺎﻛﻴﻨﺘﻪ ﻭﻳﺘﻮﻟﻰ ﺗﺴـــﺪﻳﺪ ﺍﻟﺮﺳـــﻮﻡ ﺍﻟﻤﺘﺮﺗﺒﺔ ﻋﻠﻴﻬﺎ‪.‬‬

‫ﺍﻟﻔﺮﺻﺔ ﺑﺬﻟﻚ‪.‬‬

‫ﻟﻴـــﺲ ﺛﻤﺔ ﺧﻄـــﺄ ﻣﺤﺪﺩ ﻓـــﻲ ﺫﻟﻚ‪ ،‬ﻓﺎﻟﻌﻘـــﺪ ﺍﻟﻤﺒﺮﻡ‬

‫ﻳﺒﺪﻭ ﺃﻥ ﺣﺮﻳﺔ ﺍﻻﺧﺘﻴﺎﺭ ﻳﻜﻮﻥ ﻣﻜﺒﻮﺗﴼ ﻋﻨﺪﻣﺎ ﻳﺘﻌﻠﻖ‬

‫ﺑﻴﻦ ﺍﻟﺒﺎﺋﻊ ﻭﺍﻟﻤﺸـــﺘﺮﻱ ﻳﺤﻤﻞ ﺩﺭﺟﺔ ﻣﻦ ﺍﻟﺸﻔﺎﻓﻴﺔ‪،‬‬

‫ﺃﻱ ﻣـــﻦ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻤﻤﺎﺛﻠـــﺔ‪ ،‬ﻟﻜﻲ ﻳﺘﻤﻜﻦ ﺍﻟﻄﺒﺎﻉ‬

‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ‬

‫‪ME Printer August‬‬‫‪september 2009‬‬ ‫‪June 2009‬‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﻣﺴﺘﻌﻤﻠﺔ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ؟‬ ‫ﺩﺧﻞ ﺃﻛﺜﺮ ﻃ ّﺒﺎﻋﻲ ﺍﻷﻭﻓﺴـــﺖ ﺍﻟﻰ ﺍﻟﺴـــﻮﻕ ﺑﻤﺎﻛﻴﻨﺔ‬

‫ﻭﺗﻌﻜﺲ ﺭﻏﺒـــﺔ ﻃ ّﺒـــﺎﻉ ﺍﻟﻠﻴﺜﻮ ﺇﺳﺘﻜﺸـــﺎﻑ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺑﺸﻜﻞ ﻛﺒﻴﺮ‪.‬‬

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‫ﻣﺸﻜﻠﺔﻭﺣﻞ‬

‫ﻣﺸﻜﻠﺔ ﺇﺧﻔﺎﻕ ﻧﻈﺎﻡ ﺍﻟﺘﻐﺬﻳﺔ ﻓﻲ‬ ‫ﺗﻐﺬﻳﺔ ﺍﻟﻔﺮﺥ ﺃﻭ ﺇﺯﺩﻭﺍﺟﻴﺔ ﺍﻟﺘﻐﺬﻳﺔ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﻻ ﺷـــﻚ ﺃﻥ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ ﺗﻌﺘﺒﺮ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻄﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻤﺸـــﺘﻤﻠﺔ ﻋﻠﻰ ﺍﻟﻤﺘﻐﻴﺮﺍﺕ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﻠﻬﺎ ﺣﺼﺔ ﺍﻷﺳﺪ ﻣﻦ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‪.‬‬ ‫ﻭﻗﺪ ﺗﻨﺎﻭﻟﻨﺎ ﺿﻤﻦ ﺳﻠﺴﻠﺔ ﻣﻦ ﺍﻟﻤﻘﺎﻻﺕ ﺍﻟﻤﺘﺘﺎﻟﻴﺔ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻣﻊ ﺗﻮﺿﻴﺢ ﺃﻫﻢ ﺃﺳﺒﺎﺑﻬﺎ ﻭﻃﺮﻕ ﻋﻼﺟﻬﺎ‪.‬‬ ‫ﻭﻓـــﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﺳـــﻨﺘﻌﺮﺽ ﻭﺑﺎﺧﺘﺼﺎﺭ ﻟﻤﺸـــﻜﻠﺔ ﻋﺪﻡ ﺗﻤﻜﻦ ﻧﻈﺎﻡ ﺍﻟﺘﻐﺬﻳﺔ ﻓﻲ ﺗﻐﺬﻳﺔ ﺍﻟﻔﺮﺥ ﺃﻭ ﺍﻟﺘﻐﺬﻳـــﺔ ﺍﻟﻤﺰﺩﻭﺟﺔ ﻟﻔﺮﺧﻴﻦ ﻣﻌﴼ ﻓﻲ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ‬ ‫ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴﺖ‪.‬‬

‫ﺗﻌﺮﻳﻒ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬ ‫ﻋﻨﺪ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﺴﺮﻋﺎﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﻌﺎﻟﻴﺔ ﺍﻟﻤﺘﻨﻮﻋﺔ ﻟﻠﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﺗﻈﻬﺮ ﺑﻌﺾ ﺍﻟﻤﺸﺎﻛﻞ ﻓﻲ ﻧﻈﺎﻡ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓﺮﺥ‪ ،‬ﻭﺍﻟﺬﻱ ﻳﻌﺪ ﺃﻭﻟﻰ ﻣﺮﺍﺣﻞ ﺍﻹﻧﺘﺎﺝ‬ ‫ﺍﻟﻄﺒﺎﻋﻲ‪ ،‬ﻓﻘﺪ ﻳﻔﺸﻞ ﺍﻟﻨﻈﺎﻡ ﻓﻲ ﺗﻐﺬﻳﺔ ﻓﺮﺥ ﻣﺎ ﺍﻟﻰ ﺩﺍﺧﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ‪ ،‬ﺃﻭ ﻳﻘﻮﻡ ﺍﻟﻨﻈﺎﻡ ﺑﺘﻐﺬﻳﺔ ﻓﺮﺧﻴﻦ ﻣﻌﴼ ﻓﻲ ﻧﻔﺲ ﺍﻟﻮﻗﺖ‪ .‬ﻭﻓﻲ ﺍﻟﺤﺎﻟﺘﻴﻦ ﺗﺼﺒﺢ ﻫﻨﺎﻙ ﻣﺸﻜﻠﺔ‬ ‫ﺗﻮﺍﺟﻪ ﺍﻟﻄ ّﺒﺎﻉ‪ ،‬ﻓﻔﻲ ﺍﻟﺤﺎﻟﺔ ﺍﻷﻭﻟﻰ ﺳﺘﻌﻤﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻭﺗﻨﺰﻝ ﺍﻟﻜﺒﺴﺎﺕ ﻋﻠﻰ ”ﺍﻟﺒﻼﻧﻜﺖ“ ﻭﻣﻨﻬﺎ ﺍﻟﻰ ﺇﺳﻄﻮﺍﻧﺔ ﺍﻟﻀﻐﻂ‪ ،‬ﻟﺘﻠﻮﺛﻬﺎ ﺑﺎﻟﺤﺒﺮ ﻭﺗﻄﺒﻊ ﻋﻠﻴﻬﺎ‪ ،‬ﻣﻤﺎ ﺳﻴﺘﻄﻠﺐ‬

‫ﺇﻳﻘﺎﻑ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻭﺗﻨﻈﻴﻔﻬﺎ ﻭﻏﺴﻠﻬﺎ‪ ،‬ﻭﺍﻟﺬﻱ ﺳﻴﺘﺴﺒﺐ ﺑﺪﻭﺭﻩ ﻓﻲ ﻓﻘﺪ ﺍﻟﻮﻗﺖ ﻭﺍﻟﺠﻬﺪ ﻭﺍﻟﻤﺎﻝ ﺩﻭﻥ ﺳﺒﺐ ﺃﻭ ﻫﺪﻑ‪ .‬ﻭﻓﻲ ﺍﻟﺤﺎﻟﺔ ﺍﻟﺜﺎﻧﻴﺔ ﺃﻥ ﺗﻘﻮﻡ ﺑﺘﻐﺬﻳﺔ ﻓﺮﺧﻴﻦ ﻣﻌﴼ‬ ‫ﻓﻲ ﺁﻥ ﻭﺍﺣﺪ‪ ،‬ﻭﺍﻟﺬﻱ ﻳﺘﺴﺒﺐ ﻓﻲ ﺗﻠﻒ ﻭﺧﺪﺵ ﻭﻧﻘﺮ ﺳﻄﺢ ﺍﻟﻮﺳﻴﻂ ﺍﻟﻤﻄﺎﻃﻲ‪ ،‬ﻭﺍﻟﺬﻱ ﻗﺪ ﻳﺘﺴﺒﺐ ﺑﺪﻭﺭﻩ ﻓﻲ ﺗﻐﻴﻴﺮ ”ﺍﻟﺒﻼﻧﻜﺖ“ ﺑﺎﻫﻆ ﺍﻟﺜﻤﻦ‪ ،‬ﺑﺨﻼﻑ ﺍﻟﺘﻌﻄﻴﻞ‬ ‫ﻭﺇﺳﺘﻬﻼﻙ ﺍﻟﺠﻬﺪ ﻭﺍﻟﻮﻗﺖ ﻭﺍﻟﻤﺎﻝ‪.‬‬

‫ﺃﻫﻢ ﺍﻷﺳﺒﺎﺏ ﺍﻟﺘﻲ ﺗﺆﺩﻱ ﺍﻟﻲ ﻇﻬﻮﺭ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬ ‫‪.١‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﺿﺒﻂ ﻏﻴﺮ ﺻﺤﻴﺢ ﻭﻣﻨﺎﺳﺐ ﻹﺭﺗﻔﺎﻉ ﻃﺎﻭﻟﺔ ﺍﻟﺘﻐﺬﻳﺔ‪ ،‬ﻓﻠﻮ‬

‫ﺃﻫﻢ ﻃﺮﻕ ﺍﻟﻌﻼﺝ‪:‬‬ ‫‪.١‬‬

‫ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻀﺒـــﻂ ﺍﻟﺼﺤﻴـــﺢ ﻹﺭﺗﻔﺎﻉ ﻃﺎﻭﻟـــﺔ ﺍﻟﺘﻐﺬﻳﺔ‪ ،‬ﻭﺍﻟﻤﺴـــﺎﻓﺔ‬ ‫ﺍﻟﻤﻨﺎﺳﺒﺔ ﺑﻴﻨﻬﺎ ﻭﺑﻴﻦ ﺍﻟﻔﺮﺥ ﺍﻷﻭﻝ ﻫﻮ ‪ ٦‬ﻣﻠﻠﻢ ﺗﻘﺮﻳﺒﴼ‪.‬‬

‫ﻛﺎﻧﺖ ﻋﺎﻟﻴﺔ ﺃﻛﺜﺮ ﻣﻦ ﺍﻟﻼﺯﻡ ﺳﺘﻘﻮﻡ ﺑﺘﻐﺬﻳﺔ ﺃﻛﺜﺮ ﻣﻦ ﻓﺮﺥ ﻣﻌﴼ‪ ،‬ﻭﻟﻮ‬ ‫ﻛﺎﻧﺖ ﻣﻨﺨﻔﻀﺔ ﺃﻛﺜﺮ ﻣﻦ ﺍﻟﻼﺯﻡ ﺳﺘﺨﻔﻖ ﻓﻲ ﺗﻐﺬﻳﺔ ﺍﻟﻔﺮﺥ‪.‬‬ ‫‪.٢‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﻫﻮﺍﺀ ﻧﺎﻓﺦ ﺃﻛﺜﺮ ﻣﻦ ﺍﻟﻼﺯﻡ‪.‬‬

‫‪.٢‬‬

‫ﺿﺒﻂ ﻛﻤﻴﺎﺕ ﺍﻟﻬﻮﺍﺀ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻭﻓﻘﴼ ﻟﻨﻮﻋﻴﺔ ﺍﻟﻮﺭﻕ ﺍﻟﻤﺴﺘﺨﺪﻡ‪.‬‬

‫‪.٣‬‬

‫ﺿﺒﻂ ﻧﺎﻓﺨﺎﺕ ﺍﻟﻬﻮﺍﺀ ﻋﻠﻰ ﻣﺴﺘﻮﻯ ﻣﻨﺨﻔﺾ‪.‬‬

‫‪.٣‬‬

‫ﺿﺒﻂ ﺇﺭﺗﻔﺎﻉ ﻧﺎﻓﺨﺎﺕ ﺍﻟﻬﻮﺍﺀ‪.‬‬

‫‪.٤‬‬

‫ﺍﻟﺸﻔﺎﻃﺎﺕ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻻ ﺗﻌﻤﻞ ﺑﺠﻮﺩﺓ ﻋﺎﻟﻴﺔ‪.‬‬

‫‪.٤‬‬

‫ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﺸﻔﺎﻃﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟﻤﻨﺎﺳﺒﺔ‪.‬‬

‫‪.٥‬‬

‫ﺇﻟﺘﺼﺎﻕ ﺍﻷﻓﺮﺥ ﻣﻊ ﺑﻌﻀﻬﺎ ﺍﻟﺒﻌﺾ ﺑﻌﺪ ﺍﻟﻘﺺ ﻭﺍﻟﺘﺸﺬﻳﺐ‪.‬‬

‫‪.٥‬‬

‫ﺗﻬﻮﻳـــﺔ ﻭﻃﺮﻕ ﺍﻷﻓﺮﺥ ﺟﻴﺪﴽ‪ ،‬ﻭﺇﺳـــﺘﺨﺪﺍﻡ ﻭﺣﺪﺍﺕ ﻟﺘﺄﻳﻴﻦ ﺍﻟﻬﻮﺍﺀ‪ ،‬ﻣﻊ‬

‫‪.٦‬‬

‫ﻭﺟﻮﺩ ﻛﻬﺮﺑﺎﺀ ﺇﺳﺘﺎﺗﻴﻜﻴﺔ ﺑﻴﻦ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ‪.‬‬

‫ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺩﺭﺟﺎﺕ ﺍﻟﺮﻃﻮﺑﺔ ﺍﻟﻨﺴـــﺒﻴﺔ ﺃﻋﻠﻰ ﻣﻦ ‪ ،٪٣٥‬ﻋﻠﻤﴼ ﺑﺄﻥ‬ ‫ﺍﻟﺪﺭﺟﺔ ﺍﻟﻤﺜﺎﻟﻴﺔ ﻳﺠﺐ ﺃﻥ ﺗﺘﺮﺍﻭﺡ ﺑﻴﻦ ‪.٪٥٥ - ٥٠‬‬

‫ﻻ ﺷﻚ ﺃﻧﻪ ﻭﻣﻊ ﺍﻹﺳﺘﺨﺪﺍﻡ ﺍﻷﻣﺜﻞ ﻟﺠﻤﻴﻊ ﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ )ﻭﻣﻨﻬﺎ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ(‪ ،‬ﻭﺿﺒﻂ ﻣﺮﺍﺣﻞ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﻤﺨﺘﻠﻔﺔ‪ ،‬ﻭﺿﺒﻂ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻧﻈﺎﻡ ﺍﻟﺘﻐﺬﻳﺔ ﻭﻛﻤﻴﺎﺕ ﺍﻟﻬﻮﺍﺀ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻴﻪ‪ ،‬ﻣﻊ ﺍﻟﺘﻬﻮﻳﺔ ﻭﺍﻟﻄﺮﻕ ﺍﻟﺠﻴﺪ ﻟﻸﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ‪ ،‬ﺳﻨﺘﻤﻜﻦ ﻣﻦ ﺍﻟﺘﻐﻠﺐ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ ﺗﻤﺎﻣﴼ‬

‫‪ME Printer August- september 2009‬‬

‫ﻭﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﻮﺭﻗﻴﺔ ﻭﺇﺳﺘﻬﻼﻙ ﺃﻗﻞ ﻫﺎﻟﻚ ﻣﻤﻜﻦ ﻣﻨﻬﺎ ﺃﺛﻨﺎﺀ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ‪.‬‬

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‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

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‫ﺗﻘﻨﻴﺎﺕ ﺣﺪﻳﺜﺔ‬

‫ﺇﺯﺍﻟﺔ ﺍﻷﻟﻮﺍﻥ ﺍﻟﺴﻔﻠﻴﺔ‬ ‫ﻭﺇﺳﺘﺒﺪﺍﻝ ﺍﻟﻤﻜﻮﻥ ﺍﻟﺮﻣﺎﺩﻱ‬ ‫)‪(UCR & GCR‬‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﻣﻊ ﺯﻳﺎﺩﺓ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻷﻟﻮﺍﻥ ﻓـــﻲ ﺍﻟﻤﺮﺍﺣﻞ ﺍﻟﺨﺘﻠﻔﺔ‬

‫)ﺍﻟﻐﺎﻣﻘـــﺔ(‪ .‬ﻭﻗﺪ ﺑﺪﺃﺕ ﺗُﺴـــﺘﺨﺪﻡ ﻫـــﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ ﻣﻦ‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺍﻟﺘﺠﻠﻴﺪ ﻭﺍﻟﺘﺸﻄﻴﺐ ﺍﻟﻨﻬﺎﺋﻲ ﺩﻭﻥ ﺇﻧﺘﻈﺎﺭ‬

‫ﻟﻺﻧﺘـــﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ‪ ،‬ﺃﺻﺒﺢ ﺍﻟﺘﺤﻜـــﻢ ﻓﻴﻬﺎ ﻭﻃﺒﺎﻋﺘﻬﺎ‬

‫ﻗﺒﻞ ﺑﻌـــﺾ ﺍﻟﻤﺠـــﻼﺕ ﺍﻟﺘﻲ ﺗﺼﺪﺭ ﻓـــﻲ ﺍﻟﻮﻻﻳﺎﺕ‬

‫ﻃﻮﻳﻞ‪.‬‬

‫ﺃﻣـــﺮﴽ ﺣﻴﻮﻳﴼ ﻭﻣﻬﻤﴼ‪ ،‬ﻟﻬﺬﺍ ﺇﺗﺠﻬﺖ ﻣﻌﻈﻢ ﺍﻟﺸـــﺮﻛﺎﺕ‬

‫ﺍﻟﻤﺘﺤﺪﺓ ﺍﻷﻣﺮﻳﻜﻴﺔ‪.‬‬

‫ﺍﻟﺮﺍﺋـــﺪﺓ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠـــﺎﻝ ﺍﻟﻰ ﺍﻟﺒﺤـــﺚ ﻋﻦ ﺃﻓﻀﻞ‬

‫ﻭﺗﺘﻢ ﻫـــﺬﻩ ﺍﻹﺯﺍﻟـــﺔ ﺍﻟﺠﺰﺋﻴﺔ ﻋﻦ ﻃﺮﻳـــﻖ ﺗﺨﻔﻴﺾ‬ ‫ﺍﻟﻨﺴـــﺐ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻷﻟﻮﺍﻥ ﺍﻟﺜﻼﺛﺔ‪ ،‬ﻓﻤﺜ ً‬ ‫ﻼ‬

‫ﺇﻗﺘﺼﺎﺩﻳﺔ ﺗﺴـــﺎﻋﺪ ﺍﻟﻤﻄﺎﺑﻊ ﻋﻠﻰ ﺍﻟﺘﻨﺎﻓﺲ ﺑﻘﻮﺓ ﻓﻲ‬

‫ﻋﻨﺪ ﺇﺯﺍﻟﺔ ﻧﺴـــﺐ ﺍﻷﻟﻮﺍﻥ ﺍﻟﺜﻼﺛـــﺔ ﻓﻲ ﻣﻨﻄﻘﺔ ﻛﺎﻧﺖ‬

‫ﺍﻟﺴـــﻮﻕ‪ ،‬ﻭﺫﻟﻚ ﻋﻦ ﻃﺮﻳﻖ ﺗﻄﻮﻳﺮ ﻭﺗﺤﺪﻳﺚ ﺃﻧﻈﻤﺔ‬

‫ﺑﻬـــﺎ ‪ ٪١٠٠‬ﻣـــﻦ ﺍﻷﻟﻮﺍﻥ ﺍﻷﺭﺑﻌﺔ‪ ،‬ﺍﻟـــﻰ ‪ ٪٥٥‬ﺃﺻﻔﺮ‪،‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻠﻮﻧﻴﺔ‪ ،‬ﻭﺍﻟﺘـــﻲ ﺑﺪﺃﺕ ﺑﺎﻟﻔﻌـــﻞ ﺗﻠﻌﺐ ﺩﻭﺭﴽ‬

‫‪ ٪٥٥‬ﻣﺎﺟﻨﺘـــﺎ‪ ٪٦٥ ،‬ﺳـــﻴﺎﻥ ﻭ‪ ٪٨٥‬ﺃﺳـــﻮﺩ‪ ،‬ﻓـــﺈﻥ‬

‫ﺣﻴﻮﻳﴼ ﻓﻲ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﺍﻟﺘﻐﻄﻴـــﺔ ﺍﻟﺤﺒﺮﻳـــﺔ ﺍﻟﻜﺎﻣﻠﺔ ﺳـــﺘﻨﺨﻔﺾ ﻣﻦ ‪٪٤٠٠‬‬

‫ﺍﻟﺤﻠـــﻮﻝ ﻹﻧﺘـــﺎﺝ ﺍﻷﻟـــﻮﺍﻥ ﺑﺜﺒﺎﺗﻴـــﺔ ﻋﺎﻟﻴـــﺔ ﻭﺑﺘﻜﻠﻔﺔ‬

‫‪.٣‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺑﻄﺒﻘﺎﺕ ﺣﺒﺮﻳﺔ ﻣﻨﺨﻔﻀﺔ ﺍﻟﺴﻤﻚ‬

‫ﺗﺴـــﺎﻋﺪ ﻋﻠﻰ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﺪﺭﺟـــﺎﺕ ﺍﻟﻈﻠﻴﺔ ﻷﻧﻬﺎ‬ ‫ﺗﻘﻠـــﻞ ﻣـــﻦ ﺃﺧﻄﺎﺭ ﺣﺪﻭﺙ ﻣﺸـــﺎﻛﻞ ﺍﻟﻨﻤـــﻮ ﺍﻟﻨﻘﻄﻲ‬ ‫ﻭﺁﺛﺎﺭﻫﺎ ﺍﻟﺴﻠﺒﻴﺔ‪.‬‬ ‫‪.٤‬‬

‫ﺍﻟﻄﺒﻘـــﺎﺕ ﺍﻟﺴـــﻤﻴﻜﺔ ﻣﻦ ﺍﻷﺣﺒﺎﺭ ﺗﺴـــﺎﻋﺪ‬

‫ﻋﻠـــﻰ ﻧﺘﺶ ﺍﻷﻟﻴﺎﻑ ﺍﻟﻌﻠﻴﺎ ﻣـــﻦ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ﻏﻴﺮ‬ ‫ﺍﻟﻤﻐﻄﺎﻩ‪ ،‬ﻭﻃﺒﻘﺎﺕ ﺍﻟﺘﻐﻄﻴﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ‬

‫ﻭﻷﻧﻈﻤـــﺔ ﻭﺗﻘﻨﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻠﻮﻧﻴـــﺔ ﺃﻫﻤﻴﺔ ﺧﺎﺻﺔ‬

‫ﺍﻟﻰ ‪ ٪٢٦٠‬ﻓﻘﻂ‪.‬‬

‫ﻓـــﻲ ﻣﺠـــﺎﻝ ﺻﻨﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﻭﻗـــﺪ ﺗﺴـــﺎﺑﻘﺖ‬

‫ﺗﺴـــﺘﺨﺪﻡ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ ﻓﻲ ﺍﻟﻤﻨﺎﻃﻖ ﺍﻟﺴﻮﺩﺍﺀ ﻓﻘﻂ‪،‬‬

‫ﺍﻟﻤﻐﻄﺎﻩ‪.‬‬

‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﻋﻠـــﻰ ﺇﻧﺘﺎﺝ ﻭﺇﺳـــﺘﺤﺪﺍﺙ ﺍﻟﻌﺪﻳﺪ‬

‫ﺣﻴـــﺚ ﻳﺘﻢ ﺇﺯﺍﻟـــﺔ ﺍﻷﻟـــﻮﺍﻥ ﺍﻟﺜﻼﺛﺔ ﺟﺰﺋﻴﴼ ﻣـــﻊ ﺯﻳﺎﺩﺓ‬

‫ﻣﻦ ﺍﻟﺒﺮﺍﻣﺞ ﺍﻟﺘﺸـــﻐﻴﻠﻴﺔ ﺍﻟﺘﻲ ﺗﻠﻌﺐ ﺃﺩﻭﺍﺭﴽ ﻫﺎﻣﺔ ﻓﻲ‬

‫ﻧﺴﺒﺔ ﺍﻟﺤﺒﺮ ﺍﻷﺳﻮﺩ‪ ،‬ﻭﺫﻟﻚ ﻣﻊ ﺍﻟﺘﺄﻛﺪ ﻣﻦ ﺍﻟﺤﺼﻮﻝ‬

‫ﻭﻻ ﻳﻨﺼـــﺢ ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﻫـــﺬﻩ ﺍﻟﺘﻘﻨﻴـــﺔ ﻣـــﻊ ﺟﻤﻴـــﻊ‬

‫ﺿﺒﻂ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻠﻮﻧﻴﺔ ﻣﻊ ﺗﻘﻠﻴﻞ ﺇﺳﺘﻬﻼﻙ ﺍﻷﺣﺒﺎﺭ‪،‬‬

‫ﻓـــﻲ ﺍﻟﻨﻬﺎﻳﺔ ﻋﻠﻰ ﻧﻔﺲ ﺍﻟﺪﺭﺟﺎﺕ ﺍﻟﻠﻮﻧﻴﺔ ﺩﻭﻥ ﺃﺩﻧﻰ‬

‫ﻭﻻ ﺳـــﻴﻤﺎ ﺍﻟﻤﻠﻮﻧﺔ ﻣﻨﻬﺎ‪ ،‬ﻣـــﻊ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺩﺭﺟﺎﺕ‬

‫ﺗﻐﻴﺮ ﺃﻭ ﺇﺧﺘﻼﻑ‪.‬‬

‫ﺑﺤﺴﺐ ﺃﻧﻮﺍﻉ ﺍﻟﻮﺭﻕ ﻭﻧﻮﻉ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﻭﻣﺤﺘﻮﻳﺎﺗﻬﺎ‪،‬‬

‫ﻭﻧﺬﻛﺮ ﻣﻦ ﺃﻫﻢ ﻣﻤﻴﺰﺍﺕ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ ﻣﺎ ﻳﻠﻲ‪:‬‬

‫ﻭﺍﻟﻤﺴـــﺘﻮﻳﺎﺕ ﺍﻟﻤﻘﺘﺮﺣﺔ ﻹﺳـــﺘﺨﺪﺍﻡ ﻫـــﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ‬ ‫ﻋﻨـــﺪ ﻃﺒﺎﻋـــﺔ ﺍﻟﻤﺠـــﻼﺕ ً‬ ‫ﻣﺜـــﻼ ﺗﺘﺮﺍﻭﺡ ﻣـــﻦ ‪٢٦٠‬‬

‫ﻭﺗﺸﺒﻊ ﻭﺟﻮﺩﺓ ﺍﻷﻟﻮﺍﻥ ﺍﻟﻨﻬﺎﺋﻴﺔ‪.‬‬ ‫ﻭﻓـــﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﺳـــﻨﺘﺤﺪﺙ ﻭﺑﺎﺧﺘﺼـــﺎﺭ ﻋﻦ ﺇﺣﺪﻯ‬ ‫ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺎﺕ‪ ،‬ﻭﻫـــﻲ ﺗﻘﻨﻴﺔ ﺍﻟـ ‪) UCR‬ﻭﺗﻌﻨﻲ ﺇﺯﺍﻟﺔ‬ ‫ﺍﻷﻟـــﻮﺍﻥ ﺍﻟﺴـــﻔﻠﻴﺔ(‪ ،‬ﻋﻠـــﻰ ﺃﻥ ﻧﺘﻄﺮﻕ ﺍﻟـــﻰ ﺍﻟﺘﻘﻨﻴﺔ‬ ‫ﺍﻷﺧﺮﻯ )ﺍﻟـ ‪ (GCR‬ﻓﻲ ﺍﻟﻌﺪﺩ ﺍﻟﻤﻘﺒﻞ ﺑﺈﺫﻥ ﺍﷲ‪.‬‬ ‫ﻭﻳﻤﻜـــﻦ ﺗﻌﺮﻳﻒ ﺗﻘﻨﻴﺔ ﺍﻟـ ‪ UCR‬ﺑﺄﻧﻬﺎ ﺗﻘﻮﻡ ﺑﺎﻹﺯﺍﻟﺔ‬ ‫ﺍﻟﻨﺴـــﺒﻴﺔ ﻷﺟﺰﺍﺀ ﻣـــﻦ ﺍﻷﻟـــﻮﺍﻥ ﺍﻟﺘﺸـــﻐﻴﻠﻴﺔ ﺍﻟﺜﻼﺛﺔ‬ ‫)ﺍﻷﺻﻔـــﺮ ﻭﺍﻟﻤﺎﺟﻨﺘﺎ ﻭﺍﻟﺴـــﻴﺎﻥ( ﻭﺍﻟﺘـــﻲ ﺗﻄﺒﻊ ﻋﺎﺩﺓ‬ ‫ﺃﺳﻔﻞ ﺍﻟﻠﻮﻥ ﺍﻷﺳﻮﺩ ﻓﻲ ﺍﻟﻤﻨﺎﻃﻖ ﺍﻟﺸﺒﻜﻴﺔ ﺍﻟﺪﺍﻛﻨﺔ‬

‫‪.١‬‬

‫ﺍﻟﺘﻮﻓﻴـــﺮ ﻓـــﻲ ﺇﺳـــﺘﻬﻼﻙ ﺍﻷﺣﺒـــﺎﺭ ﺍﻟﻤﻠﻮﻧﺔ‬

‫ﺍﻟﻌﻤﻠﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴـــﺔ‪ ،‬ﻭﻟﻜـــﻦ ﻳﻨﺼﺢ ﺑﺈﺳـــﺘﺨﺪﺍﻣﻬﺎ‬

‫‪.٪٣٠٠ -‬‬

‫ﺍﻟﺜﻼﺛـــﺔ )ﺍﻷﺻﻔـــﺮ ﻭﺍﻟﻤﺎﺟﻨﺘـــﺎ ﻭﺍﻟﺴـــﻴﺎﻥ(‪ ،‬ﻭﺑﻤﺎ ﺃﻧﻬﺎ‬ ‫ﻫﻲ ﺍﻷﻋﻠﻰ ﺳﻌﺮﴽ‪ ،‬ﻓﺈﻥ ﺍﻟﺘﻮﻓﻴﺮ ﻓﻲ ﺗﻜﺎﻟﻴﻒ ﺍﻷﺣﺒﺎﺭ‬ ‫ﺗﺼﻞ ﺍﻟﻰ ﺁﻻﻑ ﺍﻟﺪﻭﻻﺭﺍﺕ ﻓﻲ ﺍﻟﻌﺎﻡ ﺍﻟﻮﺍﺣﺪ‪ ،‬ﻭﺫﻟﻚ‬ ‫ﺣﺴﺐ ﺍﻹﺳﺘﻬﻼﻙ ﺍﻹﺟﻤﺎﻟﻲ ﻟﻠﻤﻄﺒﻌﺔ‪.‬‬ ‫‪.٢‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﻄﺒﻘﺎﺕ ﺣﺒﺮﻳﺔ ﺃﻗﻞ ﺳـــﻤﻜﴼ ﻣﻤﺎ‬

‫ﻳﺴـــﺎﻋﺪ ﻋﻠﻰ ﺳﺮﻋﺔ ﺍﻟﺠﻔﺎﻑ ﻭﺇﺳـــﺘﻜﻤﺎﻝ ﺍﻟﻤﺮﺍﺣﻞ‬

‫‪www.meprinter.com‬‬

‫‪ME Printer August- september 2009‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

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‫ﻭﻓﺮﺓ ﻣﻦ ﺍﻟﺨﻴﺎﺭﺍﺕ‬

‫ﻧﻈﺮﺓ ﺳﺮﻳﻌﺔ ﻋﻠﻰ ﺍﻟﻤﺎﺭﻛﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺍﻷﺧﺮﻯ ﺍﻟﺘﻲ‬ ‫ﺗﺤﻘﻖ ﻧﻤﻮ ﻛﺒﻴﺮ ﻓﻲ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻲ‬

‫ﺑﺎﻧﺶ ﺟﺮﺍﻓﻴﻜﺲ‬ ‫ﻟﻘـــﺪ ﺑﻨﻴـــﺖ ﺳﻠﺴـــﻠﺔ ﺣﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‬

‫ﺃﻭ )‪ (PDF‬ﺍﻟﺘـــﻲ ﺗﺴـــﺘﺨﺪﻡ ﻣـــﻊ ﺃﻱ ﻣـــﻦ ﺍﻷﻋﻤﺎﻝ‬

‫ﻣـــﻦ ﺯﺍﻳﻜـــﻮﻥ ﻋﻠـــﻰ ﺗﻘﻨﻴﺔ ﺍﻟــــ )‪ ،(DCP‬ﻭﻳﺴـــﻤﺢ‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ‪.‬‬

‫ﺍﻟﺠﻴـــﻞ ﺍﻟﺠﺪﻳﺪ ﻣـــﻦ ﺣﻠﻮﻝ ﺳـــﻴﺮ ﺍﻟﻌﻤـــﻞ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﻭﻣـــﻦ ﺑﻴـــﻦ ﺍﻹﺿﺎﻓﺎﺕ ﺍﻟﺠﺪﻳـــﺪﺓ ﺍﻟﻰ ﻫـــﺬﻩ ﺍﻟﻔﺌﺔ ﻣﻦ‬

‫ﻭﺍﻟﻤﺪﻣﺠـــﺔ‪ ،‬ﻭﺍﻟﻤﺘﻤﺜﻠـــﺔ ﺑــــ )‪X-800 digital‬‬

‫ﺍﻟﻤﻌـــﺪﺍﺕ ﻫﻲ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋـــﺔ )‪،(Xeikon 8000‬‬

‫‪ ،(front end‬ﺑﻄﺒﺎﻋـــﺔ ﺗﻄﺒﻴﻘﺎﺕ ﻣﻦ ﻗﺒﻴﻞ ﻣﻠﻔﺎﺕ‬

‫ﺍﻟﺘـــﻲ ﺗﺒﻠﻎ ﺩﻗﺘﻬـــﺎ ﺍﻟﺼﻮﺭﻳـــﺔ ‪ ١٢٠٠‬ﻧﻘﻄﺔ ﻟﻜﻞ ﺑﻮﺻﺔ‬

‫)‪ ،(PostScript‬ﻣﻠﻔـــﺎﺕ ﺑـــﻲ ﺩﻱ ﺃﻑ )‪،(PDF‬‬

‫ﻭﺗﺼﻞ ﺳـــﺮﻋﺎﺗﻬﺎ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻰ ‪ ٢٣٠‬ﺻﻔﺤﺔ ﻣﻘﺎﺱ‬

‫ﻣﻠﻔـــﺎﺕ )‪ (PPML‬ﻭﻣﻠﻔـــﺎﺕ )‪،(PPML/VDX‬‬

‫)‪ (A4‬ﻓـــﻲ ﺍﻟﺪﻗﻴﻘـــﺔ ﺍﻟﻮﺍﺣـــﺪﺓ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟـــﻚ‪ ،‬ﺗﺪﻋﻢ‬

‫ﻭﺗﻨﻔﻴـــﺬ ﺍﻟﻄﻠﺒـــﺎﺕ ﺍﻟﻤﺘﺰﺍﻳﺪﺓ ﻋﻠﻰ ﻃﺒﺎﻋـــﺔ ﺍﻟﺒﻴﺎﻧﺎﺕ‬

‫ﻃﺎﺑﻌـــﺎﺕ )‪ (Xeikon 6000‬ﻭ)‪(plus 5000‬‬

‫ﺍﻟﻤﺘﻐﺎﻳﺮﺓ ﻭﺑﺴـــﺮﻋﺎﺕ ﻋﺎﻟﻴﺔ‪ .‬ﻓﻲ ﺣﻴﻦ ﺗﻮﻓﺮ ﺧﺎﺻﻴﺔ‬

‫ﻣﺘﻄﻠﺒﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻠﻮﻧﺔ ﺑﺤﺴـــﺐ ﺍﻟﺤﺎﺟﺔ‪ .‬ﻭﺗﺘﻮﻓﺮ‬

‫ﺍﻟﺴـــﻴﻄﺮﺓ ﺍﻹﺧﺘﻴﺎﺭﻳـــﺔ ﺍﻟﺘـــﻲ ﺗﻌـــﺮﻑ ﺑــــ )‪،(IPDS‬‬

‫ﻣﺎﻛﻴﻨـــﺔ )‪ (Xeikon 3300‬ﻟﻄ ّﺒﺎﻋـــﻲ ﺍﻟﻠﻴﺒـــﻼﺕ‪،‬‬ ‫ﺣﻴﺚ ﺗﺘﻴﺢ ﻟﻬﻢ ﺳـــﺮﻋﺎﺕ ﻃﺒﺎﻋﻴﺔ ﺗﺼﻞ ﻟﻐﺎﻳﺔ ‪١٩,٢‬‬

‫ﺩﻋﻤﴼ ﻟﻤﻠﻔـــﺎﺕ )‪ (IPDS‬ﻭﻣﻠﻔﺎﺕ )‪(PostScript‬‬

‫ﻡ‪/‬ﺍﻟﺪﻗﻴﻘﺔ‪.‬‬

‫ﻭﺍﻟﺘـــﻲ ﺗﻜﻮﻥ ﻣﺪﻣﺠـــﺔ ﻣﻊ ﻣﺎﻛﻴﻨﺔ ﺍﻟــــ )‪،(X-800‬‬

‫ﺃﻡ ﺟﻲ ﺁﻱ‬ ‫‪ME Printer August- september 2009‬‬

‫ﺗﻌﺘﺒـــﺮ ﺗﺸـــﻜﻴﻠﺔ ”ﺇﻧﺪﻳﻐﻮ“ ﻣﻦ ﺇﺗﺶ ﺑـــﻲ‪ ،‬ﺭﻏﻢ ﻋﺪﻡ‬ ‫ﺗﻮﻓﺮﻫﺎ ﻓﻲ ﺃﺳﻮﺍﻕ ﺩﻭﻝ ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ‪،‬‬ ‫ﺍﻟﺤـــﻞ ﺍﻷﻣﺜـــﻞ ﻟﺘﻄﺒﻴﻘـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳـــﺔ‪،‬‬ ‫ﻃﺒﺎﻋـــﺔ ﺍﻟﻠﻴﺒـــﻼﺕ‪ ،‬ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﻤﺮﻥ‪ ،‬ﻃـــﻲ ﺍﻟﻜﺮﺗﻮﻥ‬ ‫ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺘﺨﺼﺼـــﺔ‪ .‬ﻭﺗﻌﺘﻤـــﺪ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴـــﺎ‬ ‫ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓﻲ ﻫـــﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻋﻠﻰ ﻣـــﺎ ﻳﻌﺮﻑ ﺑـ‬ ‫)‪ ،(HP Electroink‬ﺍﻟﺘـــﻲ ﺗﺴـــﺘﺨﺪﻡ ﺣﺒﻴﺒـــﺎﺕ‬ ‫ﻟﻮﻧﻴـــﺔ ﺻﻐﻴـــﺮﺓ ﻣﻌﻠﻘـــﺔ ﺑﺰﻳﺖ ﺍﻟﺘﺼﻮﻳـــﺮ )‪(Isopar‬‬ ‫ﻭﺍﻟﺘﻲ ﻳﻤﻜﻦ ﺳـــﺤﺒﻬﺎ ﺃﻭ ﻧﻔﺮﻫـــﺎ ﺑﺈﺣﺪﺍﺙ ﺗﻐﻴﻴﺮ ﻓﻲ‬ ‫ﺍﻟﻔﻮﻟﺘﻴﺔ‪ .‬ﻭﻳﺸـــﻜﻞ ﺍﻟﺤﺒﺮ ﻋﻠﻰ ﺳﻄﺢ ﺍﻟﻮﺭﻕ ﻃﺒﻘﺔ‬ ‫ﺭﻗﻴﻘﺔ ﻭﻧﺎﻋﻤﺔ ﻣﻦ ﺍﻟﺒﻼﺳـــﺘﻴﻚ‪.‬‬

‫ﺷﺮﻛﺔ ”ﺇﻧﻔﻮﺑﺮﻧﺖ ﺳﻮﻟﻮﺷﻴﻨﺰ“‬

‫ﺗﺘﻴـــﺢ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﺄﺭﺑﻌـــﺔ ﻟـــﻮﻥ )‪Meteor‬‬

‫ﺗﻮﻓﺮ ﺍﻟﺸـــﺮﺍﻛﺔ ﺍﻟﺘﻲ ﺗﺠﻤﻊ ﺑﻴـــﻦ ”ﺭﻳﻜﻮ“ ﻭ“ﺁﻱ ﺑﻲ‬ ‫ﺃﻡ“ ﺣﻠـــﻮ ً‬ ‫ﻻ ﺭﻗﻤﻴـــﺔ ﺗﺘﻴـــﺢ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺴـــﺮﻳﻊ ﻟﻸﻓﺮﺥ‬

‫ﻟﻘـــﺪ ُﺻﻤﻤـــﺖ ﺣﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﻤﻠﻮﻧـــﺔ‬ ‫ﺧﺼﻴﺼﴼ ﻹﻧﺘﺎﺝ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ‪،‬‬

‫ﻭﺍﻟﻘﺺ ﻣﻦ ﺧﻼﻝ ﺍﻟﻤـــﺮﻭﺭ ﺍﻟﻮﺍﺣﺪ‪ .‬ﻭﺍﻟــ )‪Meteor‬‬

‫ﺍﻟﻤﻠﻮﻧـــﺔ‪ ،‬ﻭﻫـــﻲ ﺗﺴـــﺘﻬﺪﻑ ﺍﻷﺳـــﻮﺍﻕ ﺍﻟﻤﺘﻮﺳـــﻄﺔ‬

‫ﺑﻀﻤﻨﻬﺎ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﻭﺍﻟﻜﺘﻴﺒﺎﺕ ﺑﺤﺴـــﺐ ﺍﻟﻄﻠﺐ‬

‫‪ (DP60 Pro‬ﻫـــﻲ ﻣﺎﻛﻴﻨـــﺔ ﻣﺘﻌـــﺪﺩﺓ ﺍﻟﺨﺎﻣـــﺎﺕ‬

‫ﺍﻟﺤﺠـــﻢ‪ ،‬ﻭﺗﺴـــﺘﻬﺪﻑ ﻣﺎﻛﻴﻨـــﺔ )‪infoPrint Pro‬‬

‫)‪ .(POD‬ﻛﻤـــﺎ ﺗﺘﻴﺢ ﺑﻮﺍﺩﺭ ﺗﺴـــﻮﻳﻘﻴﺔ ﻣـــﻦ ﻗﺒﻴﻞ ﺍﻟـ‬

‫ﻟﻠﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻋﻠﻰ ﺍﻟﻮﺭﻕ ﻭﺍﻟﺒﻼﺳـــﺘﻴﻚ‪ ،‬ﻭﻓﻴﻤﺎ‬

‫‪ (C900‬ﺷﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﻣﺮﺍﻛﺰ ﺍﻟﺒﻴﺎﻧﺎﺕ‬

‫)‪ (Direct Mail‬ﻭﺍﻟــــ )‪ ،(TransPromo‬ﻃﺒﺎﻋـــﺔ‬

‫ﻳﺘﻌﻠـــﻖ ﺑﺎﻟﻄﺒﺎﻋـــﺔ ﺑﺄﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ ﻟﻸﺣﺠـــﺎﻡ ﺍﻟﺼﻐﻴﺮﺓ‬

‫ﻭﺍﻟﻌﻤـــﻼﺀ ﺍﻟﺪﺍﺧﻠﻴﻴـــﻦ‪ ،‬ﻭﻟﺪﻳﻬﺎ ﺍﻟﻘـــﺪﺭﺓ ﻋﻠﻰ ﻃﺒﺎﻋﺔ‬

‫ﻣـــﺎ ﻳﻌـــﺮﻑ ﺑﻤﻄﺒﻮﻋـــﺎﺕ ﺍﻹﺗﺼـــﺎﻝ ﺍﻟﻤﺸـــﺨﺼﺔ‬ ‫‪(Personalized‬‬

‫‪ (DP 20‬ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﺼﻔﻴﺢ ﻭﺍﻟﺘﺠﻌﻴﺪ‬

‫‪35‬‬

‫ﺇﺗـﺶ ﺑـﻲ‬

‫ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ‪ ،‬ﺗﺘﻴـــﺢ ﻣﺎﻛﻴﻨـــﺔ )‪Meteor DP40‬‬

‫‪ ٢٤٠,٠٠٠ – ٥٠,٠٠٠‬ﻭﺭﻗـــﺔ ﻓـــﻲ ﺍﻟﺸـــﻬﺮ ﺍﻟﻮﺍﺣـــﺪ‪.‬‬

‫)‪communications‬‬

‫‪ (Pro‬ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠﻰ ﻭﺭﻕ ﺑـــﺄﻭﺯﺍﻥ ﺗﺘﺮﺍﻭﺡ ﻣﻦ ‪٦٤‬‬

‫ﻓـــﻲ ﺣﻴـــﻦ ﺗﻘـــﻮﻡ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻤﻠﻮﻧﺔ ﺑﺴـــﺪ ﺍﻟﺜﻐﺮﺓ‬

‫ﻛﺎﻟﻜﺸـــﻮﻓﺎﺕ ﻭﺍﻟﻔﻮﺍﺗﻴـــﺮ‪ .‬ﻭﺗﺘﻀﻤـــﻦ ﺍﻟﺨـــﻮﺍﺹ‬

‫ﺍﻟـــﻰ ‪ ٣٠٠‬ﻏﻢ‪ ،‬ﻭﺍﻟﺒﻼﺳـــﺘﻴﻚ ﺑـــﺄﻭﺯﺍﻥ ﺗﺘﺮﺍﻭﺡ ﻣﻦ ‪٤‬‬

‫ﺍﻟﻤﻮﺟﻮﺩﺓ ﺑﻴﻦ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻜﺒﻴﺮﺓ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ‬

‫ﺍﻷﺧـــﺮﻯ ﺍﻟﺘﻲ ﺗﺘﻴﺤﻬﺎ ﻫـــﺬﻩ ﺍﻟﺤﻠﻮﻝ ﺇﻧﺠـــﺎﺯ ﻣﻬﺎﻡ‬

‫ﻣﻞ ﺍﻟﻰ ‪ ١٣‬ﻣﻞ ﻛﺨﺎﻣﺎﺕ ﺍﻟﺒﻮﻟﻴﺴـــﺘﺮ ﺃﻭ ﻭﺳـــﺎﺋﻂ ﺍﻟــ‬

‫ﺇﻧﺘﺎﺝ ﺍﻹﺳـــﺘﻤﺎﺭﺍﺕ ﺍﻟﻤﺴـــﺘﻤﺮﺓ ﻭﺍﻟﺤﻠـــﻮﻝ ﺍﻟﺼﻐﻴﺮﺓ‬

‫ﺍﻟﺘﺸﻄﻴﺐ ﺍﻹﺣﺘﺮﺍﻓﻲ‪.‬‬

‫)‪.(PVC‬‬

‫ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ ﺇﻧﺘﺎﺝ ﺍﻷﻓﺮﺥ‪.‬‬

‫ﻛﻮﻧﻴﻜﺎ ﻣﻴﻨﻮﻟﺘﺎ‬ ‫ﻳﺘﻮﻗﻊ ﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﺘﺎﻟﻴﺔ ﻣﻦ ﻛﻮﻧﻴﻜﺎ‬

‫‪ (for Printgroove‬ﻓﻬـــﻮ ﻳﺘﻴـــﺢ ﻟﻠﻌﻤﻴﻞ ﺇﻣﻜﺎﻧﻴﺔ‬

‫ﻣﻴﻨﻮﻟﺘـــﺎ ﺃﻥ ﺗﺤﺘﻞ ﺻﺪﺍﺭﺓ ﺍﻟﻌﻨﺎﻭﻳـــﻦ ﺍﻹﺧﺒﺎﺭﻳﺔ ﻓﻲ‬

‫ﺍﻟﺘﺤـــﻮﻝ ﺍﻟـــﻰ ﺍﻟﻮﺿﻊ ﺍﻟﻔﻮﺭﻱ ﻓﻲ ﺣﻞ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ‬

‫ﻫـــﺬﺍ ﺍﻟﻌـــﺎﻡ‪ :‬ﻣﺎﻛﻴﻨـــﺔ )‪،(bizhub PRO C65hc‬‬

‫)‪ (Shop Workflow‬ﻭﺗﻌﺮﻳـــﻒ ﺳـــﺮﻳﻊ ﻟﻸﻋﻤﺎﻝ‬

‫ﻃـــﺮﺍﺯﺍﺕ )‪bizhub PRO 2500P/2000P/‬‬

‫ﺍﻟﻤﺴﺘﻌﺠﻠﺔ ﺃﻭ ﻟﻠﻤﺸﺎﺭﻳﻊ ﺍﻟﻤﺘﺄﺧﺮﺓ‪.‬‬

‫‪ ،(1600P‬ﻭﻣﺎﻛﻴﻨﺔ )‪ ،(bizhub PRO 960‬ﺍﻟﻰ‬

‫ﻳﺸـــﻴﺮ ﻋﺪﻟﻲ ﻋﻠﻲ‪ ،‬ﻣﻬﻨـــﺪﺱ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭﺍﻟﺨﺪﻣﺎﺕ‬

‫ﺟﺎﻧﺐ ﺍﻟﻌﺮﺽ ﺍﻷﻭﻟـــﻲ ﻟﻄﺮﺍﺯﺍﺕ )‪bizhub PRO‬‬

‫– ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ –ﺷـــﺮﻛﺔ ﻋﺒـــﺮ ﺍﻹﻣـــﺎﺭﺍﺕ‬

‫‪ .(1200/1051‬ﻭﻳﻤﻜﻦ ﻟﻠﻤﺎﻛﻴﻨﺔ )‪(Pro 1200‬‬ ‫ﺇﻧﺘﺎﺝ ﻣﺎ ﻳﻘﺎﺭﺏ ﺍﻟــــ ‪ ١٢٠‬ﻃﺒﻌﺔ ﻓﻲ ﺍﻟﺪﻗﻴﻘﺔ ﺍﻟﻮﺍﺣﺪﺓ‪،‬‬

‫ﺍﻟﻰ ﺃﻥ ﻣﺎﻛﻴﻨﺔ ﺍﻟــــ )‪ (LD6501‬ﻣﻦ ﺃﻛﺜﺮ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﻭﻗﺪ ﺯﻭﺩﺕ ﺑﺨﻮﺍﺹ ﻣﺪﻣﺠﺔ ﻟﻠﺘﺸـــﻄﻴﺐ‪ ،‬ﻓﻲ ﺣﻴﻦ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺷـــﻌﺒﻴﺔ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ‪ ،‬ﻋﺎﺯﻳـــﴼ‬

‫ﺗﺘﻴﺢ ﺍﻟﻤﺎﻛﻴﻨﺔ )‪ (Pro 950‬ﺳﺮﻋﺎﺕ ﻃﺒﺎﻋﻴﺔ ﺗﺼﻞ‬

‫ﺍﻟﺴـــﺒﺐ ﺍﻟﻰ ﺟﻮﺩﺓ ﻣﻄﺒﻮﻋﺎﺗﻬﺎ ﺍﻟﻤﻤﺎﺛﻠﺔ ﻟﻤﻄﺒﻮﻋﺎﺕ‬

‫ﻣﻬﻨﺪﺱ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭﺍﻟﺨﺪﻣﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬ ‫ﺷﺮﻛﺔ ﻋﺒﺮ ﺍﻹﻣﺎﺭﺍﺕ ﻟﻠﺠﺮﺍﻓﻴﻚ‬

‫ﻟﻐﺎﻳـــﺔ ‪ ٩٥‬ﺻﻔﺤـــﺔ ﻓـــﻲ ﺍﻟﺪﻗﻴﻘـــﺔ‪ ،‬ﻭﺗﺼـــﻞ ﻗﺪﺭﺗﻬﺎ‬

‫ﺍﻷﻭﻓﺴﺖ‪.‬‬

‫ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﺸﻬﺮﻳﺔ ﺍﻟﻰ ‪ ٧٥٠,٠٠٠‬ﺻﻔﺤﺔ‪.‬‬

‫ﻳﻘﻮﻝ ﻋﻠـــﻲ‪ ،‬ﻣﻌﻠﻘﴼ ﻋﻠﻰ ﺍﻟﺘﻮﺟﻬﺎﺕ ﺍﻟﺘﻲ ﻳﺸـــﻬﺪﻫﺎ‬

‫ﻭﺳﺘﺸﻬﺪ ﺍﻷﺷـــﻬﺮ ﺍﻟﻤﻘﺒﻠﺔ ﺃﻳﻀﴼ ﺇﻗﺎﻣﺔ ﻋﺮﺽ ﺃﻭﻟﻲ‬

‫ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻭﺍﻟﻄﺮﻳﻘﺔ ﺍﻟﺘـــﻲ ﺗﻨﺘﻬﺠﻬﺎ‬

‫ﻭﺑﺮﺍﻣـــﺞ ﺍﻟﺘﺤﺮﻳﺮ ﻛﺒﺮﻧﺎﻣـــﺞ ﺇﺩﺍﺭﺓ ﺍﻟﻠﻮﻥ )‪PM Lite‬‬

‫ﻟﺤﻠـــﻮﻝ ﺍﻟﺒﺮﺍﻣﺞ )‪ (Printgroove 1.4‬ﺍﻟﺘﻲ ﺗﺘﻴﺢ‬

‫ﺷـــﺮﻛﺘﻪ ﻓﻲ ﺍﻹﻳﻔﺎﺀ ﺑﺘﻄﻠﺒﺎﺕ ﺍﻟﻌﻤﻼﺀ‪” :‬ﺳﻴﺴـــﺘﻤﺮ‬

‫‪ .(and color control LM-Lite2‬ﻭﻓﻴﻤـــﺎ‬

‫ﻟﻠﻌﻤﻴﻞ ﺇﺩﺍﺭﺓ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﺑﺸـــﻜﻞ ﻓ ّﻌـــﺎﻝ ﻣﻊ ﺩﻋﻢ‬

‫ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺑﺎﻟﻨﻤﻮ ﺑﺜﺒـــﺎﺕ ﻭﻗﺪ ﻓﺘﺤﺖ‬

‫ﻳﺘﻌﻠـــﻖ ﺑﺤﻠﻮﻝ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﻓﻲ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ‪،‬‬

‫ﻃﺒﺎﻋـــﺔ ﺍﻟﺒﻴﺎﻧـــﺎﺕ ﺍﻟﻤﺘﻐﺎﻳـــﺮﺓ ﺃﻓﻖ ﺟﺪﻳﺪﺓ ﻭﻣﺸـــﻮﻗﺔ‬

‫ﻧﻘـــﻮﻡ ﺑﺘﻘﺪﻳﻢ ﺣﻠﻮﻝ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻟﻤﺘﻐﺎﻳﺮﺓ‪،‬‬

‫ﺑﺮﻧﺎﻣﺞ )‪ (Printgroove Ready‬ﺧﺎﺻﻴﺔ ﺍﻹﻧﺘﺎﺝ‬ ‫ﻳﻌﺘﺒـــﺮ ﻣـــﻦ ﺍﻟﺨـــﻮﺍﺹ ﺍﻟﻤﺪﻣﺠـــﺔ ﺍﻟﺘـــﻲ ﺗﺘﻮﻓﺮ ﻓﻲ‬

‫ﻟﻠﻄ ّﺒﺎﻋﻴﻦ“‪.‬‬ ‫ﻭﻳﻀﻴـــﻒ‪” :‬ﻧﺰ ّﻭﺩ ﻋﻤﻼﺋﻨﺎ ﺑﺒﺮﺍﻣﺞ ﻣﻦ ﻗﺒﻴﻞ ﺑﺮﻧﺎﻣﺞ‬

‫ﻭﻣﻨﻬﺎ ﺑﺮﻧﺎﻣﺞ ﻳﺘﻴﺢ ﺍﻟﺘﻌﺎﻣﻞ ﺍﻟﺴـــﺮﻳﻊ ﻟﻠﻤﻬﺎﻡ‪ ،‬ﻳﺪﻣﺞ‬

‫ﺧﻠﻖ ﺍﻟﺒﺮﻭﻓﺎﻳﻼﺕ )‪،(ICC profile creation‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻭﺗﺸـــﻤﻞ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺒﺎﺷـــﺮﺓ ﻣﻦ‬

‫ﻣﻨﺘﺠﺎﺕ ﻛﻮﻧﻴﻜﺎ ﻣﻴﻨﻮﻟﺘﺎ‪ .‬ﺃﻣﺎ ﺑﺮﻧﺎﻣﺞ )‪Reflection‬‬

‫ﻭﺑﺮﻧﺎﻣـــﺞ )‪،(device link profile creation‬‬

‫ﺍﻟﺒﺮﻳﺪ ﻭﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺸﺨﺼﻴﺔ“‪.‬‬

‫ﻳﻘﺪﻡ‬ ‫ﺧﺎﺻﻴﺔ )‪ .(PFP web-to-print‬ﻓﻲ ﺣﻴﻦ ّ‬

‫ﺍﻟﻘﻮﻱ ﻋﻨﺪ ﺇﺳـــﺘﺨﺪﺍﻣﻪ ﻣﻊ ﺗﻄﺒﻴﻖ ﺍﻟﻮﻳﻨﺪﻭﺯ ﻭﺍﻟﺬﻱ‬

‫‪e‬‬

‫ﻟﻠﺠﺮﺍﻓﻴـــﻚ‪ ،‬ﻭﻫﻮ ﻣـــﻮ ّﺭﺩ ﻣﻌـــﺪﺍﺕ ﻛﻮﻧﻴـــﻜﺎ ﻣﻴﻨﻮﻟﺘﺎ‪،‬‬

‫ﻋﺪﻟﻲ ﻋﻠﻲ‬

‫‪n‬‬

‫‪i‬‬

‫‪z‬‬

‫‪a‬‬

‫‪g‬‬

‫‪a‬‬

‫‪M‬‬

‫ﺍﻟﺒﻴﺎﻧـــﺎﺕ ﺍﻷﺻﻠﻴـــﺔ ﻣـــﻊ ﺍﻟﻤﻐﺎﻳـــﺮﺓ ﻟﺘﻮﺳـــﻴﻊ ﻗﺪﺭﺍﺕ‬

‫‪C o m m u n i c a t i o n‬‬

‫‪P r i n t‬‬

‫‪E a s t‬‬

‫‪M i d d l e‬‬

‫ﻗﺴﻴﻤﺔ ﺍﺷﺘﺮﺍﻙ‬

‫ﺍﻟﺮﺟﺎﺀ ﺇﺿﺎﻓﺔ ﺍﺳﻤﻲ ﺇﻟﻰ ﻗﺎﺋﻤﺔ ﺍﳌﺸﺘﺮﻛﲔ ﻟﻌﺎﻡ ﻛﺎﻣﻞ‪.‬‬ ‫ﺍﳌﺴﻤﻰ ﺍﻟﻮﻇﻴﻔﻲ‪:‬‬ ‫ﺍﻻﺳﻢ ﺍﻟﻜﺎﻣﻞ‪:‬‬

‫ﺍﺳﻢ ﺍﻟﺸﺮﻛﺔ‪:‬‬

‫ﻧﺸﺎﻁ ﺍﻟﺸﺮﻛﺔ‪:‬‬

‫ﺍﻟﻌﻨﻮﺍﻥ‪:‬‬

‫ﺍﻟﺮﻣﺰ ﺍﻟﺒﺮﻳﺪﻱ‪:‬‬

‫ﺻﻨﺪﻭﻕ ﺍﻟﺒﺮﻳﺪ‪:‬‬

‫ﺍﳌﺪﻳﻨﺔ‪:‬‬

‫ﺍﳌﻨﻄﻘﺔ‪/‬ﺍﻟﻮﻻﻳﺔ‪:‬‬

‫ﺍﻟﺪﻭﻟﺔ‪:‬‬

‫ﻫﺎﺗﻒ‪:‬‬

‫ﺭﻗﻢ ﺍﻟﺘﺤﻮﻳﻠﺔ‪:‬‬

‫ﻓﺎﻛﺲ‪:‬‬

‫ﻫﺎﺗﻒ ﻧﻘﺎﻝ‪:‬‬

‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪:‬‬

‫ﺍﳌﻮﻗﻊ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪:‬‬

‫ﻃﺮﻕ ﺍﻟﺪﻓﻊ‬ ‫ﺣﻮﺍﻟﺔ ﻣﺼﺮﻓﻴﺔ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ ‪ME Printer‬‬

‫ﲢﻮﻳﻞ ﺍﳌﺒﻠﻎ ﻋﺒﺮ ﺍﻟﺒﻨﻚ‬

‫ﺷﻴﻚ ﻣﺼﺮﻓﻲ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ ‪) ME Printer FZ LLC‬ﻟﻠﻤﺸﺘﺮﻛﲔ ﺩﺍﺧﻞ ﺍﻹﻣﺎﺭﺍﺕ ﻓﻘﻂ(‬

‫ﺍﻟﺮﺟﺎﺀ ﺇﻋﻼﻣﻨﺎ ﻋﻨﺪ ﺍﻟﺪﻓﻊ ﻋﻦ ﻃﺮﻳﻖ ﺍﻟﻔﺎﻛﺲ ﺃﻭ ﺍﻟﺒﺮﻳﺪ ﺃﻭ ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪ ،‬ﻭﺍﻻﻧﺘﻈﺎﺭ ﳌﺪﺓ ‪ ٦-٤‬ﺃﺳﺎﺑﻴﻊ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺃﻭﻝ ﻧﺴﺨﺔ‪.‬‬

‫‪P. O. B o x 5 0 2 1 8 3 - D u b a i - UA E , Te l : + 9 7 1 4 3 9 1 1 2 1 0 , Fa x : + 9 7 1 4 3 9 0 9 5 6 1 , E m a i : s u b s c r i b e @ m e p r i n t e r. c o m , w w w. m e p r i n t e r. c o m‬‬

‫‪ME Printer July 2009‬‬

‫‪ME Printer FZ LLC- A/C# 0079-183781-001 - Emirates International Bank - Jumeira Branch – Dubai UAE - SWIFT # EBILAEADJUM‬‬ ‫ﻗﻴﻤﺔ ﺍﻻﺷﺘﺮﺍﻙ ﳌﺪﺓ ﻋﺎﻡ ﻛﺎﻣﻞ ﻟﻜﻞ ﺩﻭﻟﺔ ﺣﺴﺐ ﻋﻤﻠﺘﻬﺎ‪ :‬ﺍﻹﻣﺎﺭﺍﺕ‪ ١٨٠ :‬ﺩﺭﻫﻢ‪ ،‬ﺍﻟﺴﻌﻮﺩﻳﺔ ‪ ١٨٠‬ﺭﻳﺎﻝ‪ ،‬ﺍﻟﻜﻮﻳﺖ ‪ ١٤٫٥‬ﺩﻳﻨﺎﺭ‪ ،‬ﻗﻄﺮ ‪ ١٨٠‬ﺭﻳﺎﻝ‪ ،‬ﻣﺼﺮ ‪ ٢٢٥‬ﺟﻨﻴﻪ‪ ،‬ﻟﺒﻨﺎﻥ ‪ ٥٤,٠٠٠‬ﻟﻴﺮﺓ‪ ،‬ﺍﻷﺭﺩﻥ ‪ ١٨‬ﺩﻳﻨﺎﺭ‪ ،‬ﺍﻟﺒﺤﺮﻳﻦ‬ ‫‪ ١٨‬ﺩﻳﻨﺎﺭ‪ ،‬ﹸﻋﻤﺎﻥ ‪ ١٨‬ﺭﻳﺎﻝ‪ ،‬ﺳﻮﺭﻳﺎ ‪ ١,٣٥٠‬ﻟﻴﺮﺓ‪ ،‬ﺍﻟﻴﻤﻦ ‪ ١,٨٠٠‬ﺭﻳﺎﻝ‪ ،‬ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ ‪ ٥٠‬ﺩﻭﻻﺭ‬

‫‪36‬‬

‫ﺍﻟﻤﻠﻒ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﻛﺎﻧـﻮﻥ‬

‫‪ME Printer August- september 2009‬‬

‫ﺃﺻﺒﺤﺖﻃﺒﺎﻋﺔ‬ ‫ﺍﻟﺒﻴﺎﻧﺎﺕﺍﻟﻤﺘﻐﺎﻳﺮﺓ‬ ‫ﺿﺮﻭﺭﻳﺔ ﻓﻲ ﺟﻤﻴﻊ‬ ‫ﻗﻄﺎﻋﺎﺕﺍﻷﻋﻤﺎﻝ‬ ‫ﺍﻟﺘﻲﺗﺴﻌﻰ‬ ‫ﻟﻤﺴﺎﻋﺪﺓﻋﻤﻼﺋﻬﺎ‬ ‫ﻓﻲ ﺇﺿﻔﺎﺀ ﻗﻴﻤﺔ‬ ‫ﻋﻠﻰﻣﻄﺒﻮﻋﺎﺗﻬﻢ‪،‬‬ ‫ﻭﺑﺎﻟﺘﺎﻟﻲﺗﺤﻘﻴﻖﺯﻳﺎﺩﺓ‬ ‫ﻓﻲ ﺍﻟﺮﺑﺢ ﻭﺗﻮﺳﻴﻊ‬ ‫ﻗﺎﻋﺪﺓﻋﻤﻼﺋﻬﻢ‬

‫‪37‬‬

‫ﺗﺴـــﺘﻌﺪ ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳـــﻂ ﻹﻃﻼﻕ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﻭﺗﻨﻈـــﺮ ﻛﺎﻧﻮﻥ ﺍﻟـــﻰ ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ ﻋﻠـــﻰ ﺃﻧﻬﺎ ﻋﺎﻣﻞ‬

‫ﺍﻹﻧﺘـــﺎﺝ ﺍﻟﻄﺒﺎﻋـــﻲ ﺍﻟﻠﻮﻧـــﻲ‪ ،‬ﻭﺗﺸـــﻤﻞ‪ :‬ﻣﺎﻛﻴﻨـــﺔ‬

‫ﺃﺳﺎﺳـــﻲ ﻓـــﻲ ﺗﻄﺒﻴﻘـــﺎﺕ ﺍﻟﻠـــﻮﻥ ﺍﻟﺤﺮﺟـــﺔ‪ ،‬ﻭﺧﺎﺻﺔ‬

‫)‪ (imagePRESS C1+‬ﺍﻟﻤـــﺰﻭﺩﺓ ﺑﺘﻘﻨﻴﺔ ﺍﻟﺘﻮﻧﺮ‬

‫ﺑﺎﻟﻨﺴـــﺒﺔ ﺍﻟﻰ ﻗﻄـــﺎﻉ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ .‬ﻭﺑﺴـــﺒﺐ‬

‫ﺍﻟﻔﺮﻳـــﺪﺓ ﻭﺍﻟﺘـــﻲ ﺗﺴـــﺘﺨﺪﻡ ﻣـــﻊ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻹﻧﺘـــﺎﺝ‬

‫ﺍﻹﺧﺘﻼﻑ ﺑﻴﻦ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻭﻃﺒﺎﻋﺔ‬

‫ﺍﻟﻄﺒﺎﻋـــﻲ ﺍﻟﻠﻮﻧـــﻲ ﺍﻟﺨﻔﻴﻒ )ﺃﻃﻠﻘﺖ ﻓﻲ ﺩﻳﺴـــﻤﺒﺮ‬

‫ﺍﻷﻭﻓﺴﺖ‪ ،‬ﻳﺘﻮﺟﺐ ﺗﻄﻮﻳﺮ ﻣﻬﺎﺭﺍﺕ ﻭﺧﺒﺮﺍﺕ ﺟﺪﻳﺪﺓ‬

‫‪ ،(٢٠٠٨‬ﻣﺎﻛﻴﻨـــﺔ )‪ (NiR CLC 60/70‬ﺍﻟﺘـــﻲ ﺗﻌﺪ‬

‫ﻟﻜﻲ ﻳﺘﻢ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﺃﻟﻮﺍﻥ ﻣﺘﻤﺎﺳـــﻜﺔ ﻭﺑﺠﻮﺩﺓ‬

‫ﺃﺣـــﺪﺙ ﺗﻘﻨﻴـــﺔ ﻣﺨﺼﺼﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﻠﻮﻧﻲ‬

‫ﺗﻠﻴﻖ ﺑﺎﻟﺘﻘﻨﻴﺘﻴﻦ‪ ،‬ﻻﺳـــﻴﻤﺎ ﺇﺫﺍ ﺗـــﻢ ﺗﻮﻇﻴﻒ ﻛﻼﻫﻤﺎ‬

‫ﺍﻟﺨﻔﻴﻒ )ﺳﻴﺘﻢ ﺇﻃﻼﻗﻬﺎ ﻓﻲ ﺳﺒﺘﻤﺒﺮ ‪ (٢٠٠٩‬ﻭﺍﻟﺘﻲ‬

‫ﻓﻲ ﺇﻧﺘﺎﺝ ﻣﻄﺒﻮﻉ ﻣﺎ‪.‬‬ ‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﺗﻮﻓـــﺮ ﻛﺎﻧـــﻮﻥ ﺃﺩﻭﺍﺕ ﺇﺩﺍﺭﺓ‬ ‫ﻳﺸـــﺮﺡ ﻋﻠـــﻲ‬

‫ﺍﻟﻨﺎﺟﺤـــﺔ ﻣﻦ ﻛﺎﻧﻮﻥ‪ ،‬ﻣﺎﻛﻴﻨـــﺔ )‪imagePRESS‬‬

‫ﺍﻷﻟـــﻮﺍﻥ‪ ،‬ﻭﺗـــﻢ ﺇﺿﺎﻓﺔ ﺣﺰﻣـــﺔ ﺍﻟـــــ )‪i-1 Process‬‬

‫)‪imagePRESS‬‬

‫‪ (Control‬ﺍﻟـــﻰ ﻣﻨﺘﺠـــﺎﺕ ﺍﻹﻧﺘـــﺎﺝ ﺍﻟﻠﻮﻧـــﻲ ﻣـــﻦ‬

‫)‪imagePRESS‬‬

‫ﻛﺎﻧـــﻮﻥ ﻟﻜﻲ ﺗﺘﻴـــﺢ ﻟﻠﻌﻤﻼﺀ ﺍﻟﺤﺼـــﻮﻝ ﻋﻠﻰ ﺟﻮﺩﺓ‬

‫ﺗﻌﺘﻤﺪ ﻋﻠـــﻰ ﺗﻜﻨﻮﻟﻮﺟﻴـــﺎ ﺍﻟــــ )‪(imagePRESS‬‬ ‫‪،(C6000‬‬ ‫‪(C6000VP‬‬

‫ﻣﺎﻛﻴﻨـــﺔ‬ ‫ﻭﻣﺎﻛﻴﻨـــﺔ‬

‫ﺃﻳﻤﻦ ﻋﻠﻲ‬ ‫ﻣﺪﻳﺮ ﻣﻨﺘﺠﺎﺕ ﺍﻟﺤﻠﻮﻝ ﺍﻹﻧﺘﺎﺟﻴﺔ‬ ‫ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫‪.(C7000VP‬‬

‫ﻣﺘﻤﺎﺳـــﻜﺔ ﻋﻨﺪ ﻗﻴﺎﻣﻬﻢ ﺑﺈﻧﺘﺎﺝ ﺍﻟﺒﺮﻭﻓﺎﺕ ﺑﺈﺳﺘﺨﺪﺍﻡ‬

‫ﺳـــﺒﺒﴼ ﺭﺋﻴﺴـــﻴﴼ ﻓﻲ ﻧﻘﻞ ﻛﻤﻴـــﺎﺕ ﻛﺒﻴﺮﺓ ﻣـــﻦ ﺗﻘﻨﻴﺔ‬

‫ﻭﻳﺸﺮﺡ ﺃﻳﻤﻦ ﻋﻠﻲ‪ ،‬ﻣﺪﻳﺮ ﻣﻨﺘﺠﺎﺕ ﺍﻟﺤﻠﻮﻝ ﺍﻹﻧﺘﺎﺟﻴﺔ‬

‫ﻣﺎﻛﻴﻨﺎﺗﻨـــﺎ ﺍﻟﺤﺎﺋﺰﺓ ﻋﻠﻰ ﺷـــﻬﺎﺩﺓ ﺍﻵﻳـــﺰﻭ )‪iPC1+,‬‬

‫ﺍﻷﻭﻓﺴـــﺖ ﺍﻟﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﺑﺸـــﺮﻁ ﺗﺤﺴـــﻴﻦ‬

‫ﻓﻲ ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﺍﻟﺘﻮﺟﻬﺎﺕ ﺍﻟﺘﻲ ﻳﺘﺒﻌﻬﺎ‬

‫‪ .(iPC6000, and iPC7000VP‬ﺗﻠﻌﺐ ﺧﻮﺍﺩﻡ‬

‫ﺍﻟﺠـــﻮﺩﺓ ﺍﻟﺘﻲ ﻳﺘﻮﻗﻊ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻴﻬﺎ ﻣﻊ ﺇﺳـــﺘﺨﺪﺍﻡ‬

‫ﺍﻟﻌﻤـــﻼﺀ‪ ،‬ﺇﺫ ﻳﻘـــﻮﻝ‪” :‬ﺿﻤـــﻦ ﺳـــﻮﻕ ﺍﻟﻤﻨﺘﺠـــﺎﺕ‬

‫ﺍﻟــــ )‪ (imagePRESS‬ﺩﻭﺭﴽ ﻛﺒﻴـــﺮﴽ ﻓـــﻲ ﺳـــﻴﻄﺮﺓ‬

‫ﺗﻜﻨﻮﻟﻮﺟﻴـــﺎ ﺍﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ‪ ،‬ﺳـــﻨﺮﻯ‬

‫ﺍﻟﻤﻠﻮﻧـــﺔ‪ ،‬ﺗﻌـــﺪ ﺍﻟــــ )‪ (imagePRESS C1+‬ﻣﻦ‬

‫ﺍﻷﻟـــﻮﺍﻥ ﻭﻣﺤـــﺎﻛﺎﺓ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻠﻴﺜﻮ ﺑﻐﻴـــﺔ ﺍﻟﺤﺼﻮﻝ‬

‫ﺣﺪﻭﺙ ﺗﻄﻮﺭ ﻓﻲ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﺍﻟﺨﺎﻡ ﺍﻟﺠﺪﻳﺪﺓ؛‬

‫ﺃﻛﺜﺮ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺷﻌﺒﻴﺔ ﻭﺫﻟﻚ ﻟﻜﻮﻧﻬﺎ ﺧﻠﻴﻔﺔ ﻣﺎﻛﻴﻨﺔ‬

‫ﻋﻠﻰ ﺗﻤﺎﺳـــﻚ ﻟﻮﻧﻲ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺗﻘﻨﻴﺎﺕ ﺍﻷﻭﻓﺴﺖ‬

‫ﻓﺎﻟﻤﻮﺍﺩ ﺍﻟﺸـــﺎﺋﻌﺔ ﺍﻹﺳﺘﺨﺪﺍﻡ ﻓﻲ ﻫﺬﻩ ﺍﻟﻤﻨﻄﻘﺔ ﻫﻲ‬

‫ﺍﻟـــــ )‪ (imagePRESS C1‬ﺍﻟﺘـــﻲ ﺗﺴـــﺘﺨﺪﻡ ﻓﻲ‬

‫ﻭﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻣﻌﴼ‪ .‬ﻧﻘﻮﻡ ﺑﺘﺪﺭﻳﺐ ﻋﻤﻼﺋﻨﺎ ﻣﻦ‬

‫ﺇﻣـــﺎ ﺍﻟﻤﻄﻠﻴﺔ ﺍﻟﻤﻄﻔﺄﺓ ﻭﺑـــﺄﻭﺯﺍﻥ ﻣﺨﺘﻠﻔﺔ ﺗﺘﺮﺍﻭﺡ ﻣﻦ‬

‫ﺗﺤﻀﻴـــﺮ ﺍﻟﺒﺮﻭﻓﺎﺕ ﻭﺑﺠﻮﺩﺓ ﻓﺮﻳـــﺪﺓ ﻣﻤﺎﺛﻠﺔ ﻟﻄﺒﺎﻋﺔ‬

‫ﺧﻼﻝ ﺗﺰﻭﻳﺪﻫﻢ ﺑﺈﺳﺘﺸـــﺎﺭﺍﺕ ﺗﺴـــﺒﻖ ﻋﻤﻠﻴﺔ ﺍﻟﺒﻴﻊ‪،‬‬

‫ﺍﻷﻭﻓﺴـــﺖ‪ ،‬ﻭﻟﻌـــﻞ ﺇﺿﺎﻓـــﺔ ﺍﻟﺘﻮﻧـــﺮ ﺍﻟﻮﺍﺿـــﺢ )ﺍﻟﻠﻮﻥ‬

‫ﻭﺗﻘﻴﻴﻢ ﻟﺴـــﻴﺮ ﺍﻟﻌﻤـــﻞ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺗﺪﺭﻳـــﺐ ﺍﻟﻌﻤﻼﺀ‬

‫ﺍﻟﻠﻤﺎﻋﺔ ﻭﺍﻟﺘﻲ‬ ‫‪ ٦٠‬ﺍﻟﻰ ‪ ٣٥٠‬ﻏﻢ‪ ،‬ﺃﻭ ﺍﻟﻤﻄﻠﻴﺔ ﺑﺎﻟﻤﻮﺍﺩ ّ‬

‫ﺗﺘـــﺮﺍﻭﺡ ﺃﻭﺯﺍﻧﻬﺎ ﻣﻦ ‪ ٩٠‬ﺍﻟﻰ ‪ ٣٥٠‬ﻏﻢ‪ .‬ﻭﺛﻤﺔ ﺍﻟﻌﺪﻳﺪ‬

‫ﺍﻟﺨﺎﻣـــﺲ( ﺍﻟـــﻰ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺟﻌﻠﻬـــﺎ ﺟﺬﺍﺑﺔ ﺟﺪﴽ‬

‫ﺑﻌﺪ ﻋﻤﻠﻴﺔ ﺍﻟﺒﻴﻊ ﻭﻣﻦ ﺧﻼﻝ ﺑﺮﻧﺎﻣﺞ )‪Essential‬‬

‫ﻣﻦ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﺨـــﺎﻡ ﺍﻟﺨﺎﺻﺔ ﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻡ ﺿﻤﻦ‬

‫ﻭﺧﺎﺻﺔ ﺑﻌﺪ ﺗﺰﻭﻳﺪﻫﺎ ﺑﺘﻄﺒﻴﻘﺎﺕ ﺟﺪﻳﺪﺓ‪ .‬ﻭﻗﺪ ﺣﻈﻴﺖ‬

‫‪.“(Business Builder‬‬

‫ﺣﺪﻭﺩ ﺿﻴﻘﺔ‪ ،‬ﻛﺎﻟﻤﻮﺍﺩ ﺍﻟﺸـــﻔﺎﻓﺔ‪ ،‬ﻭﺍﻟﻮﺭﻕ ﺍﻟﻐﻴﺮ ﻗﺎﺑﻞ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﻛﺎﻧﻮﻥ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ )‪imagePRESS‬‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﻟﻘـــﺪ ﻭﻗﻌـــﺖ ﻛﺎﻧـــﻮﻥ ﻋﻠـــﻰ ﺇﺗﻔﺎﻗﻴﺔ ﻣﻊ‬

‫ﻟﻠﺸﻖ‪ ،‬ﻭﺍﻟﻮﺳـــﺎﺋﻂ ﺍﻟﻤﺘﻴﻨﺔ ﻭﺍﻷﻗﻤﺸﺔ‪ .‬ﻟﻘﺪ ﺻﻤﻤﺖ‬

‫‪ (C6000/6000VP/7000VP‬ﺑﺮﺿـــﺎ ﺍﻟﻌﻤﻼﺀ‬

‫ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ‪ ،‬ﻧﺘﺞ ﻋﻨﻬﺎ ﺩﻣﺞ ﺣﻠﻮﻝ ﺳﻴﺮ ﺍﻟﻌﻤﻞ‬

‫ﺗﻘﻨﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺼﻮﺭﻳﺔ ﻣـــﻦ ﻛﺎﻧﻮﻥ ﻟﻠﺘﻌﺎﻣﻞ ﺑﺬﻛﺎﺀ‬

‫ﻓـــﻲ ﺃﺳـــﻮﺍﻕ ﺃﻭﺭﻭﺑـــﺎ ﻭﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﺑﺴـــﺒﺐ‬

‫ﻣـــﻦ ﻛﺎﻧﻮﻥ ﻣﻊ ﺣﻠﻮﻝ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﺿﻤـــﻦ ﻣﺮﺣﻠﺔ‬

‫ﻣـــﻊ ﺇﻧﺘـــﺎﺝ ﺍﻟﻮﺳـــﺎﺋﻂ ﺍﻟﺨﺎﺻـــﺔ ﻭﺑﺠـــﻮﺩﺓ ﻋﺎﻟﻴﺔ ﺟﺪﴽ‬

‫ﻗﺪﺭﺗﻬـــﺎ ﺍﻹﻧﺘﺎﺟﻴـــﺔ ﺍﻟﻔﺮﻳـــﺪﺓ‪ ،‬ﻭﻣﻌﺎﻣﻠﺘﻬﺎ ﻟﻠﻮﺳـــﺎﺋﻂ‪،‬‬

‫ﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋـــﻲ ﻣـــﻦ ﻫﻴﺪﻟﺒـــﺮﺝ‪ ،‬ﻭﺫﻟـــﻚ ﺑﻐﻴﺔ‬

‫ﺗﻀﺎﻫﻲ ﺟﻮﺩﺓ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ“‪.‬‬

‫ﻭﻗﺪﺭﺗﻬـــﺎ ﺍﻟﺘﺸـــﻄﻴﺒﻴﺔ ﻭﺟﻮﺩﺗﻬـــﺎ ﺍﻟﻤﻤﺎﺛﻠـــﺔ ﻟﻄﺒﺎﻋﺔ‬

‫ﻣﺴـــﺎﻋﺪﺓ ﺍﻟﻌﻤﻼﺀ ﺍﻟﻤﺎﻟﻜﻴﻦ ﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻠﻴﺜﻮ ﻋﻠﻰ‬

‫ﻭﻳﻮﺿﺢ ﻋﻠﻲ ﻣﻴﻜﺎﻧﻴﻜﻴﺔ ﺗﻄﺒﻴﻖ ﺣﻠﻮﻝ ﺳﻴﺮ ﺍﻟﻌﻤﻞ‬

‫ﺍﻷﻭﻓﺴـــﺖ‪ .‬ﻭﻓﻲ ﻃﺮﺍﺯ ﻣﻨﺘﺠﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻷﺑﻴﺾ‬

‫ﺍﻹﺳـــﺘﺨﺪﺍﻡ ﺍﻷﻛﻔـــﺄ ﻭﺍﻟﻔﺎﻋـــﻞ ﻟﺤﻠﻮﻝ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ‬

‫ﻓـــﻲ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻭﺍﻟﺤﻠـــﻮﻝ ﺍﻟﻤﺘﺎﺣﺔ ﻓﻲ ﻫﺬﺍ‬

‫ﻭﺍﻷﺳـــﻮﺩ‪ ،‬ﺗﻮﻓﺮ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﺨﻔﻴﻒ‬

‫ﺍﻟﺮﻗﻤﻴـــﺔ ﻭﺍﻟﻠﻴﺜﻮ ﻣﻊ ﺑﻌﻀﻬﺎ ﺍﻟﺒﻌﺾ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ‬

‫ﺍﻟﺠﺎﻧـــﺐ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ‪” :‬ﻳﻌﺪ ﺇﻋﺘﻤﺎﺩ ﺣﻠﻮﻝ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ‬

‫)‪(imageRUNNER 7086/7095/7105‬‬

‫ﺇﻧﺘﺎﺟﻴﺔ ﻭﺭﺑﺤﻴﺔ ﻋﺎﻟﻴﺔ“‪.‬‬

‫ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻣﻦ ﺃﻛﺜـــﺮ ﺍﻟﺨﻄﻮﺍﺕ‬

‫ﺗﺸﻜﻴﻠﺔ ﻭﺍﺳﻌﺔ ﻣﻦ ﺧﻴﺎﺭﺍﺕ ﺍﻟﺘﺸﻄﻴﺐ ﺍﻟﺘﻲ ﺗﺘﻼﺋﻢ‬

‫ﻭﺗﺘﻀﻤـــﻦ ﺍﻟﺘﻄـــﻮﺭﺍﺕ ﺍﻷﺧـــﺮﻯ ﺍﻟﺘـــﻲ ﺷـــﻬﺪﺗﻬﺎ‬

‫ﺗﺤﺪﻳﴼ ﺣﻴـــﺚ ﺃﻧﻬﺎ ﺗﺘﻄﻠـــﺐ ﻣﺴـــﺘﻮﻳﺎﺕ ﺟﺪﻳﺪﺓ ﻣﻦ‬

‫ﻣﻊ ﻗﻄﺎﻋﺎﺕ ﺍﻷﻋﻤﺎﻝ ﺍﻟﻤﺨﺘﻠﻔﺔ‪ ،‬ﺃﺳـــﻮﺍﻕ ﺍﻟــ )‪print‬‬

‫ﻛﺎﻧـــﻮﻥ‪ ،‬ﻗﻴﺎﻣﻬـــﺎ ﺑﺘﻮﻓﻴـــﺮ ﺣﻠﻮﻝ ﻹﻧﺘـــﺎﺝ ﻣﻄﺒﻮﻋﺎﺕ‬

‫ﺍﻟﻤﻌﺮﻓﺔ ﻭﺍﻟﺨﺒـــﺮﺓ ﺍﻟﻤﻄﻠﻮﺑﺔ ﻓـــﻲ ﺗﻨﺼﻴﺐ ﻭﺇﻋﺘﻤﺎﺩ‬

‫‪ (for pay‬ﺍﻟﺨﺎﺻﺔ ﻭﺍﻟــ )‪.“(CRDs‬‬

‫ﺧﺎﺻـــﺔ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺠﺪﻳـــﺪﺓ‬

‫ﻭﺇﺩﺍﺭﺓ ﺣﻠﻮﻝ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ‪ ،‬ﻭﻳﺘﻀﻤـــﻦ ﺫﻟﻚ ﺍﻟﺤﺎﺟﺔ‬

‫ﻭﻳﺸـــﻴﺮ ﻋﻠـــﻲ ﺍﻟـــﻰ ﺃﻥ ﻃﺒﺎﻋـــﺔ ﺍﻟﺒﻴﺎﻧـــﺎﺕ ﺍﻟﻤﺘﻐﺎﻳﺮﺓ‬

‫)‪ (imagePRESS C1+‬ﻭﻟـــﻮﻥ )‪fifth clear‬‬

‫ﺍﻟـــﻰ ﻣﺴـــﺘﻮﻳﺎﺕ ﺟﺪﻳـــﺪﺓ ﻣـــﻦ ﺍﻟﻤﻌﺮﻓـــﺔ ﻛﺎﻟﺨﺒـــﺮﺓ‬

‫ﺃﺻﺒﺤـــﺖ ﺿﺮﻭﺭﻳﺔ ﻓـــﻲ ﺟﻤﻴﻊ ﻗﻄﺎﻋـــﺎﺕ ﺍﻷﻋﻤﺎﻝ‬

‫‪ .(toner‬ﺇﺫ ﻳﻤﻜﻦ ﻟﻠﻌﻤﻴﻞ ﺇﺳﺘﺨﺪﺍﻡ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‬

‫ﺍﻟﺘﻘﻨﻴﺔ ﻣﻊ ﺍﺳـــﺘﺨﺪﺍﻡ ﺃﻧﻈﻤﺔ ﺍﻟﺘﺸـــﻐﻴﻞ‪ ،‬ﺍﻟﺸﺒﻜﺎﺕ‪،‬‬

‫ﺍﻟﺘﻲ ﺗﺴـــﻌﻰ ﻟﻤﺴـــﺎﻋﺪﺓ ﻋﻤﻼﺋﻬﺎ ﻓـــﻲ ﺇﺿﻔﺎﺀ ﻗﻴﻤﺔ‬

‫ﻓـــﻲ ﺇﻧﺘﺎﺝ ﺗﻄﺒﻴﻘﺎﺕ ﺭﻗﻤﻴﺔ ﺟﺪﻳـــﺪﺓ ﻭﻣﺤﺘﻮﻳﺔ ﻋﻠﻰ‬

‫ﺧﺒـــﺮﺓ ﺗﻄﻮﻳﺮ ﺇﺗﺼـــﺎﻝ ﺍﻟﻮﻳﺐ‪ ،‬ﺇﺩﺍﺭﺓ ﻗﺎﻋـــﺪﺓ ﺍﻟﺒﻴﺎﻧﺎﺕ‬

‫ﻋﻠـــﻰ ﻣﻄﺒﻮﻋﺎﺗﻬـــﻢ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟـــﻲ ﺗﺤﻘﻴـــﻖ ﺯﻳـــﺎﺩﺓ ﻓﻲ‬

‫ﻣﺆﺛـــﺮﺍﺕ ﻛﺎﻟﻤﺆﺛﺮﺍﺕ ﺍﻟﻤﻌﺪﻧﻴـــﺔ‪ ،‬ﻭﺍﻟﻄﻠﻲ ﺑﺎﻟﺮﺗﻮﺵ‪،‬‬

‫ﻭﺍﻟﻤﻬﺎﺭﺍﺕ ﺍﻹﺩﺍﺭﻳﺔ“‪.‬‬

‫ﺍﻟﺮﺑﺢ ﻭﺗﻮﺳـــﻊ ﻓﻲ ﻗﺎﻋﺪﺓ ﺍﻟﻌﻤـــﻼﺀ‪ .‬ﻭﻳﻀﻴﻒ‪” :‬ﺍﻟﻰ‬

‫ﻭﺍﻟﻄﻠـــﻲ ﺑﺮﺗـــﻮﺵ ﻣﻌﻜﻮﺳـــﺔ‪ ،‬ﻭﺍﻟﻌﻼﻣـــﺎﺕ ﺍﻟﻤﺎﺋﻴـــﺔ‬

‫ﻭﺗﺘﻴـــﺢ ﻛﺎﻧـــﻮﻥ ﺣـــﻞ ﺳـــﻴﺮ ﺍﻟﻌﻤـــﻞ ﺍﻟﺬﻱ ﻳﻌـــﺮﻑ ﺑـ‬

‫ﺟﺎﻧﺐ ﻣﺆﺷـــﺮﺍﺕ ﺍﻟﺴـــﻮﻕ ﺍﻟﺒﺤﺜﻴﺔ )ﻛﺎﻧﻮﻥ ﺇﻧﺴﺎﻳﺖ‬

‫ﻭﺍﻟﻄـــﻼﺀ ﺍﻟﻜﺎﻣـــﻞ‪ .‬ﻭﺗﺘﻴـــﺢ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺃﻳﻀﴼ ﺧﻮﺍﺹ‬

‫)‪ ،(Helix production workflow‬ﻭﺍﻟـــﺬﻱ‬

‫ﺭﻳﺒﻮﺭﺕ(‪ ،‬ﻻﺣﻈﻨﺎ ﺃﺛﻨﺎﺀ ﻣﻌﺮﺽ ﺟﻠﻒ ﺑﺮﻧﺖ ‪٢٠٠٩‬‬

‫ﺍﻟﺘﺸﻄﻴﺐ ﺍﻟﻤﺪﻣﺠﺔ‪ ،‬ﻭﺗﺸﻤﻞ ﺍﻟﻜﺒﺲ ﺍﻟﺒﺴﻴﻂ‪ ،‬ﺭﺹ‬

‫ﻳﻘـــﻮﻡ ﺑـــﺈﺩﺍﺭﺓ ﻣﺮﺣﻠﺔ ﻣﺎ ﻗﺒـــﻞ ﺍﻟﻄﺒﺎﻋﺔ ﻓـــﻲ ﻃﺒﺎﻋﺔ‬

‫ﺑﺄﻧﻪ ﺛﻤﺔ ﺇﻫﺘﻤـــﺎﻡ ﻭﻃﻠﺐ ﺃﻛﺒﺮ ﻋﻠﻰ ﻃﺒﺎﻋﺔ ﺍﻟﺒﻴﺎﻧﺎﺕ‬

‫ﺍﻟﻜﻤﻴـــﺎﺕ ﺍﻟﻜﺒﻴﺮﺓ‪ ،‬ﺍﻟﺘﺪﺑﻴﺲ‪ ،‬ﺍﻟﺘﺪﺑﻴﺲ ﺑﺈﺳـــﺘﺨﺪﺍﻡ‬

‫ﺍﻷﻭﻓﺴـــﺖ ﻭﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ .‬ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ‪ ،‬ﻳﺘﻴﺢ‬

‫ﺍﻟﻤﺘﻐﺎﻳﺮﺓ‪ .‬ﻭﺑﺴﺒﺐ ﺃﻭﺿﺎﻉ ﺍﻟﺴﻮﻕ ﺍﻟﺠﺪﻳﺪﺓ ﻭﺍﻟﺘﺒﺎﻃﺆ‬

‫ﺛﻼﺛﺔ ﺳـــﻜﺎﻛﻴﻦ ﻟﻠﻘﺺ‪ ،‬ﺍﻟﻄﻲ )ﺑﺄﻧﻮﺍﻋﻬﺎ ﺍﻟﺨﻤﺴﺔ(‪،‬‬

‫ﻧﻈـــﺎﻡ )‪ (Helix‬ﺍﻷﺩﺍﺓ ﺍﻟﻔﻌﺎﻟـــﺔ )ﻣـــﻦ ﺍﻟﻮﻳـــﺐ ﺍﻟـــﻰ‬

‫ﺍﻹﻗﺘﺼـــﺎﺩﻱ‪ ،‬ﺳـــﺘﻈﻬﺮ ﻭﺳـــﺎﺋﻞ ﺟﺪﻳـــﺪﺓ ﻟﻺﺗﺼﺎﻝ‬

‫ﺍﻟﺘﺠﻠﻴﺪ ﺍﻟﻔﺎﺧﺮ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺛﻼﺛﺔ ﺳﻜﺎﻛﻴﻦ ﻟﻠﻘﺺ‪،‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ( ﺍﻟﺘﻲ ﻳﺴـــﻬﻞ ﻋﻠﻰ ﺍﻟﻤﺴـــﺘﺨﺪﻡ ﺍﻟﻨﻬﺎﺋﻲ‬

‫ﺍﻟﺘﺴـــﻮﻳﻘﻲ ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﺗﺒﺤﺚ ﻓﻴﻪ ﺍﻟﺸـــﺮﻛﺎﺕ‬

‫ﺍﻟﺘﺨﺮﻳـــﻢ ﺍﻟﺜﻨﺎﺋـــﻲ‪ /‬ﺍﻟﺮﺑﺎﻋـــﻲ ﻟﻠﺜﻘـــﻮﺏ‪ ،‬ﻭﺍﻟﺘﺨﺮﻳـــﻢ‬

‫ﻭﺍﻹﺩﺍﺭﺓ ﺍﺳـــﺘﺨﺪﺍﻣﻬﺎ‪ .‬ﻭﻗﺪ ﺃﻃﻠﻘﺖ ﻛﺎﻧﻮﻥ ﺍﻟﺸـــﺮﻕ‬

‫ﻋـــﻦ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺇﺑﺪﺍﻋﻴﺔ ﻣﻦ ﺷـــﺄﻧﻬﺎ ﺃﻥ ﺗﻮﺻﻞ‬

‫ﺍﻹﺣﺘﺮﺍﻓﻲ‪.‬‬

‫ﺍﻷﻭﺳـــﻂ ﺣﻞ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ )‪Helix Production‬‬

‫ﺭﺳـــﺎﺋﻠﻬﺎ ﺍﻟﻰ ﺍﻟﻌﻤﻼﺀ ﺑﺼﻮﺭﺓ ﺃﻛﺜـــﺮ ﻓﺎﻋﻠﻴﺔ ﻭﻛﻔﺎﺀﺓ‪،‬‬

‫ﻭﻗـــﺎﻝ ﻋﻠـــﻲ‪ ،‬ﻣﻌﻠﻘﴼ ﻋﻠـــﻰ ﺍﻟﺘﻮﺟﻬـــﺎﺕ ﺍﻟﻤﻨﺒﺜﻘﺔ ﻓﻲ‬

‫‪ (workflow‬ﻓﻲ ﻣﺎﻳﻮ ‪.٢٠٠٩‬‬

‫ﻭﺗﻌـــﺪ ﺣﻠﻮﻝ ﺍﻟﺒﻴﺎﻧـــﺎﺕ ﺍﻟﻤﺘﻐﺎﻳﺮﺓ ﻭﺍﻟﺘﺸـــﺨﻴﺺ ﻣﻦ‬

‫ﺍﻟﺴﻮﻕ‪” :‬ﺃﻋﺘﻘﺪ ﺑﺄﻥ ﻃﺒﺎﻋﺔ ﺍﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ ﺳﺘﻠﻌﺐ‬

‫ﺃﻛﺒﺮ ﺍﻟﺤﻠﻮﻝ ﺍﻟﺘﻲ ﺗﺘﻴﺤﻬﺎ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ“‪.‬‬

‫ﺩﻭﺭﴽ ﻛﺒﻴﺮﴽ ﻓﻲ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻘﻠﻴﻠﺔ ﺍﻟﻤﻘﺒﻠﺔ‪ ،‬ﻭﺳﺘﻜﻮﻥ‬

‫ﻛـﻮﺩﺍﻙ‬ ‫ﻛﺸـــﻔﺖ ﺷـــﺮﻛﺔ ﻛﻮﺩﺍﻙ ﻋـــﻦ ﺃﻥ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﺘﻲ‬

‫ﻭﻳﻀﻴﻒ‪” :‬ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﺗﻨﺸﺄ ﻓﻴﻪ ﺃﻏﻠﺐ ﺗﻄﺒﻴﻘﺎﺕ‬

‫ﺳﺘﻜﺸـــﻒ ﻋﻨﻬﺎ ﺍﻟﺸـــﺮﻛﺔ ﻓـــﻲ ﻫﺬﺍ ﺍﻟﻌـــﺎﻡ ﺗﺘﻀﻤﻦ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻜﻤﻴﺎﺕ ﺍﻟﻘﻠﻴﻠﺔ ﻣﻦ ﻋﻤﻠﻴﺎﺕ ﺇﻧﺘﺎﺝ ﺍﻟﻠﻴﺜﻮ‪،‬‬

‫ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻹﻧﺘـــﺎﺝ ﺍﻟﻄﺒﺎﻋـــﻲ ﺍﻟﻤﻠ ّﻮﻧـــﺔ ”ﻛـــﻮﺩﺍﻙ‬

‫ﺗﺒﻘﻰ ﺗﻮﻗﻌﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻠﻮﻧﺔ ﻋﻠﻰ ﺣﺎﻟﻬﺎ“‪.‬‬

‫ﻧﻴﻜﺴـــﺒﺮﻳﺲ“‪ ،‬ﺃﻧﻈﻤﺔ ﺍﻹﻧﺘـــﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﺑﺎﻷﺑﻴﺾ‬

‫ﻣﻌﺮﺑﴼ ﻋـــﻦ ﺗﻔﺎﺅﻟﻪ ﻣﻦ ﺃﻧﻪ ُﻳﻤﻜﻦ ﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﺍﻷﺳـــﻮﺩ ”ﻛـــﻮﺩﺍﻙ ﺩﻳﺠﻴﻤﺎﺳـــﺘﺮ“ ﻭﺃﻧﻈﻤـــﺔ ﺍﻟﻨﻔﺚ‬

‫ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﺘﻐﻠﺐ ﻋﻠﻰ ﻣﺸﺎﻛﻠﻬﺎ ﺍﻟﻔﻨﻴﺔ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ‬

‫ﺍﻟﺤﺒﺮﻱ ﺑﺎﻟﻜﻤﻴﺎﺕ ﺍﻟﻜﺒﻴﺮﺓ ”ﻛﻮﺩﺍﻙ ﻓﻴﺮﺳﺎﻣﺎﺭﻙ“‪.‬‬

‫ﺍﻟﻘﺮﻳﺐ‪ ،‬ﻳﺸـــﺪﺩ ﺻﺎﻣﻮﺋﻴﻞ ﻋﻠﻰ ﺳـــﻌﻲ ﻛﻮﺩﺍﻙ ﻧﺤﻮ‬

‫ﻭﻟﻠﺮﺍﻏﺒﻴﻦ ﺑﺪﺧﻮﻝ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻭﺧﺎﺻﺔ‬

‫ﺗﻄﻮﻳـــﺮ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺍﻟﺘـــﻲ ﻣﻦ ﺷـــﺄﻧﻬﺎ ﺃﻥ‬

‫ﺷـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺘﻮﺳـــﻄﺔ ﺍﻟﺤﺠـــﻢ ﻭﺍﻟﻤﻄﺎﺑﻊ‬

‫ﺗﺴـــﻬﻞ ﺃﻭ ﺗﻌـــﺰّﺯ ﻋﻤﻠﻴﺔ ﺇﻧﺘـــﺎﺝ ﺍﻟﻤﺆﺛـــﺮﺍﺕ ﺍﻟﻤﻌﺪﻧﻴﺔ‪،‬‬ ‫ّ‬

‫ﺍﻟﺘﺠﺎﺭﻳـــﺔ‪ ،‬ﺗﺘﻴـــﺢ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻧﻴﻜﺴـــﺒﺮﻳﺲ‬

‫ﻭﻳﻘـــﻮﻝ‪” :‬ﺗﻌـــﺮﻑ ”ﻛﻮﺩﺍﻙ ﻧﻴﻜﺴـــﺒﺮﻳﺲ ﺇﻧﺘﻠﻴﺠﻨﺖ‬

‫)ﻃـــﺮﺍﺯﺍﺕ ‪ ،٢٥٠٠‬ﺃﻡ ‪ ،٢١٠٠ ،٧٠٠‬ﺃﺱ ‪ ،٢٥٠٠‬ﻭ‬

‫ﻛﻮﻟﻮﺭ“‪” ،‬ﻛﻮﻭﺗﻴﻨﻎ“‪” ،‬ﺃﻡ ﺁﻱ ﺳـــﻲ ﺁﺭ“‪ ،‬ﻭ“ﺟﻠﻮﺳﻴﻨﻎ“‬

‫ﺳﺘﻨﺎﻟﻲ ﺻﺎﻣﻮﺋﻴﻞ‬ ‫ﻣﺪﻳﺮ ﺍﻟﺘﺴﻮﻳﻖ‬ ‫ﻣﺠﻤﻮﻋﺔ ﺍﻟﺨﻠﻴﺞ ﺍﻟﺘﺠﺎﺭﻳﺔ‬

‫ﺃﺱ ‪ (٣٠٠٠‬ﺇﻋـــﺪﺍﺩﺍﺕ ﺗﺘﻨﻮﻉ ﺑﻴـــﻦ ﺇﻣﻜﺎﻧﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺑﺄﻧﻬﺎ ﺃﺭﺑﻌﺔ ﺣﻠﻮﻝ ﻓﺮﻳﺪﺓ ﻣﻦ ﻭﺣﺪﺓ ﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﺨﺎﻣﺴﺔ‬

‫ﺑﺈﺳـــﺘﺨﺪﺍﻡ ‪ ٤‬ﺍﻟﻰ ‪ ٥‬ﺃﻟﻮﺍﻥ ﻭﺩﻭﺭﺍﺕ ﺗﺸﻐﻴﻠﻴﺔ ﺗﺘﺮﺍﻭﺡ‬

‫)‪ (Fifth Imaging Unit Solutions‬ﺍﻟﺘـــﻲ‬

‫ﺑﻴﻦ ﺇﻧﺘﺎﺝ ‪ ٤٥٠‬ﺃﻟﻒ ﺍﻟﻰ ‪ ٢,٢‬ﻣﻠﻴﻮﻥ ﺻﻔﺤﺔ ﻗﻴﺎﺱ‬

‫ﺗﺴﺘﻬﺪﻑ ﺷﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺼﻐﻴﺮﺓ ﺍﻟﺮﺍﻏﺒﺔ ﺑﺘﻮﺳﻴﻊ‬

‫)‪ (A4‬ﻓـــﻲ ﺍﻟﺸـــﻬﺮ ﺍﻟﻮﺍﺣـــﺪ‪ .‬ﻓﻴﻤـــﺎ ﺗﺘﻴـــﺢ ﺍﻟﻤﺎﻛﻴﻨﺔ‬

‫ﺃﻋﻤﺎﻟﻬﺎ ﻭﺗﺰﻭﻳﺪ ﻋﻤﻼﺋﻬﻢ ﺑﻮﺳﺎﺋﻞ ﺇﺗﺼﺎﻝ ﻣﺆﺛﺮﺓ“‪.‬‬

‫ﻧﻴﻜﺴﺒﺮﻳﺲ )‪ (SE class–SE3600‬ﺍﻟﺤﺼﻮﻝ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺗﺘﻮﻓﺮ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﺘﻲ ﻻ ﻳﻮﺟﺪ ﻟﻬﺎ‬

‫ﺍﻟﺘﻘﻠﻴـــﺪﻱ ﻭﻣﻮﺍﺩ ﺧﺎﻡ ﺧﺎﺻﺔ ﻛﻐﻴﺮ ﺍﻟﻤﻄﻠﻲ ﻭﺍﻟﻤﻄﻔﺄ‬ ‫ﺍﻟﻠﻤﺎﻋﺔ ﻭﻣﺎ ﺷـــﺎﺑﻪ ﺫﻟﻚ‪ّ .‬‬ ‫ﻭﻟﻌﻞ ﺇﺳﺘﺨﺪﺍﻡ‬ ‫ﻭﺍﻟﻠﻴﺒﻼﺕ ّ‬

‫ﺗﺸـــﻜﻴﻠﺔ ﻭﺍﺳﻌﺔ ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﺍﻟﺨﺎﻡ ﻣﻦ ﺃﻫﻢ ﺍﻟﻤﻴﺰﺍﺕ‬

‫ﻋﻠﻰ ﻣﻜﺎﺳﺐ ﻫﺎﻣﺔ ﻓﻲ ﺍﻟﺠﻮﺩﺓ ﺍﻟﺼﻮﺭﻳﺔ ﻭﺍﻹﻧﺘﺎﺟﻴﺔ‬

‫ﻣﺜﻴﻞ ﻓﻘﻂ ﻓﻲ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﺮﻗﻤﻲ‬

‫ﺍﻟﺘﻲ ﺗﺘﻴﺤﻬـــﺎ ﺗﻘﻨﻴﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﻜﻬﺮﺑﺎﺋﻲ‬

‫ﻓﻲ ﺍﻷﻋﻤﺎﻝ‪.‬‬

‫ﺍﻟﻤﻠـــﻮﻥ ”ﻛﻮﺩﺍﻙ ﻧﻴﻜﺴـــﺒﺮﻳﺲ“‪ ،‬ﺇﺫ ﺗﻌﻄﻲ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﻦ ﻛﻮﺩﺍﻙ“‪.‬‬

‫ﻳﻠﻘـــﻲ ﺳـــﺘﻨﺎﻟﻲ ﺻﺎﻣﻮﺋﻴـــﻞ‪ ،‬ﻣﺪﻳـــﺮ ﺍﻟﺘﺴـــﻮﻳﻖ ﻓـــﻲ‬

‫ﺍﻟﺒﻌﺪﻳﺔ ﻧﺼﻮﺹ ﺃﻭ ﺻـــﻮﺭ ﺫﺍﺕ ﻣﺆﺛﺮﺍﺕ ﺛﻼﺛﻴﺔ ﻣﻤﺎ‬

‫ﻭﻳﻠﻘـــﻲ ﺻﺎﻣﻮﺋﻴـــﻞ ﻧﻈﺮﺓ ﻋﻠﻰ ﺗﻄﺒﻴﻖ ﺣﻠﻮﻝ ﺳـــﻴﺮ‬

‫ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﺨﻠﻴـــﺞ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ ،‬ﺑﺎﻟﻀـــﻮﺀ ﻋﻠﻰ ﺃﺣﺪﺙ‬

‫ﻳﺠﻌـــﻞ ﻣﻦ ﺍﻹﺗﺼـــﺎﻻﺕ ﻭﺳـــﻴﻠﺔ ﻓﻌﺎﻟﺔ ﻓـــﻲ ﺍﻟﺒﻴﺌﺔ‬

‫ﺍﻟﻌﻤﻞ ﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻭﻳﻘﻮﻝ‪” :‬ﺇﻥ ﺍﻟﺘﺤﻮﻝ‬

‫ﺍﻟﺘﻄـــﻮﺭﺍﺕ ﺿﻤـــﻦ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ‪” :‬ﻧﺸـــﻬﺪ‬ ‫ﻋﻤﻮﻣـــﴼ ﺣـــﺪﻭﺙ ﺍﺭﺗﻔـــﺎﻉ ﻓـــﻲ ﺍﻟﻄﻠﺐ ﻋﻠـــﻰ ﻃﺒﺎﻋﺔ‬

‫ﺍﻟﻤﺰﺩﺣﻤﺔ“‪.‬‬ ‫ﺍﻟﺴﻮﻗﻴﺔ ُ‬

‫ﻧﺤـــﻮ ﺇﻋﺘﻤﺎﺩ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻳﻌﻨـــﻲ ﺗﻮﻓﺮ ﺍﻟﻜﺜﻴﺮ‬

‫ﻭﺑﺎﻟﺤﺪﻳﺚ ﻋﻦ ﺗﻮﻓﺮ ﺍﻟﻤﻮﺍﺩ ﺍﻟﺨﺎﻡ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ‬

‫ﻣـــﻦ ﺍﻷﻋﻤـــﺎﻝ ﻳﻘﺎﺑﻠﻬـــﺎ ﺇﻧﺨﻔـــﺎﺽ ﺣﺎﺩ ﻓـــﻲ ﺣﺠﻢ‬

‫ﺍﻟﺒﻴﺎﻧـــﺎﺕ ﺍﻟﻤﺘﻐﺎﻳـــﺮﺓ‪ ،‬ﻭﻫـــﻮ ﻧﺎﺗـــﺞ ﻋـــﻦ ﺣﻘﻴﻘـــﺔ ﺃﻥ‬

‫ﻋﻤﻠﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻭﺇﻣﻜﺎﻧﻴﺔ ﺇﺳﺘﺨﺪﺍﻣﻬﺎ ﻓﻲ‬

‫ﺍﻟﻤﻄﺒـــﻮﻉ‪ .‬ﻟـــﺬﺍ ﺇﺫﺍ ﻛﻨﺖ ﺗﺮﻏﺐ ﺑﺎﻟﺼﻤـــﻮﺩ ﻓﻲ ﻫﺬﺍ‬

‫ﺍﻷﺳـــﻮﺍﻕ ﻗـــﺪ ﺗﻐﻴـــﺮﺕ ﺑﺼـــﻮﺭﺓ ﻣﻠﺤﻮﻇـــﺔ ﺧـــﻼﻝ‬ ‫ّ‬ ‫ﺗﺸـــﻜﻞ ﺍﻟﻴﻮﻡ ﺑﻴﺌﺔ ﺃﻛﺜﺮ ﺗﺸﺒﻌﴼ‬ ‫ﺍﻟﻌﻘﺪ ﺍﻟﺴـــﺎﺑﻖ‪ ،‬ﻭﻫﻲ‬

‫ﻃـــﺮﺡ ﻣﻨﺘﺠﺎﺕ ﺇﺑﺪﺍﻋﻴﺔ‪ ،‬ﻳﺆﻛﺪ ﺻﺎﻣﻮﺋﻴﻞ ﻋﻠﻰ ﻋﺪﻡ‬

‫ﺍﻟﺴـــﻮﻕ‪ ،‬ﻳﺘﻮﺟﺐ ﻋﻠﻴﻚ ﺃﻥ ﺗﻨﻔﺬ ﻛﻞ ﻣﻬﻤﺔ ﺑﺸﻜﻞ‬

‫ﻭﺟـــﻮﺩ ﺃﻳـــﺔ ﻋﻮﺍﺋﻖ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪ ،‬ﻭﺑﺄﻥ ﻣﺘﻄﻠﺒﺎﺕ‬

‫ﻣﺮﺑﺤـــﺔ‪ .‬ﻭﻓـــﻲ ﻛﻞ ﻣﺮﺓ ﻳﺘﻮﺟﺐ ﻋﻠﻰ ﺷـــﺨﺺ ﻣﺎ‬ ‫ﻟﻤﺲ ﺍﻟﻤﻨﺘﺞ ﺍﻟﻤﻄﺒﻮﻉ ﺭﻗﻤﻴﴼ‪ ،‬ﺳـــﻴ ّﻘﻞ ﻣﻌﻬﺎ ﻫﺎﻣﺶ‬

‫ﻭﺗﻨﺎﻓﺴﻴﺔ‪ ،‬ﻭﻗﺪ ﺍﺳﺘُﺨﺪﻣﺖ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺘﺴﻮﻳﻖ‬

‫ﺍﻟﻌﻤﻴـــﻞ ﻫـــﻲ ﺍﻟﺘﻲ ﺗﺤﺪﺩ ﺃﻓـــﻖ ﺍﻟﺘﻄﻮﻳﺮ ﺿﻤﻦ ﻫﺬﺍ‬ ‫ﺍﻟﻤﺠـــﺎﻝ‪ ،‬ﻭﻳﻀﻴـــﻒ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺛﻤﺔ ﺍﻟﻜﺜﻴـــﺮ ﻣﻦ ﺍﻟﻤﻮﺍﺩ‬

‫ﺍﻟﺮﺑﺢ ﻟﺬﻟﻚ ﺍﻟﻤﻨﺘﺞ ﻟﺪﺭﺟﺔ ﺃﻧﻬﺎ ﻗﺪ ﺗﺘﺴﺒﺐ ﺑﺨﺴﺎﺭﺓ‬

‫ﻓﺎﻋﻠﻴﺘﻬﺎ‪ ،‬ﻭﺑﺎﺕ ﺇﺳﺘﺨﺪﺍﻡ ﻭﺳﻴﻠﺔ ﺍﻹﺗﺼﺎﻝ ﺍﻟﻤﺒﺎﺷﺮﺓ‬

‫ﺍﻟﺨـــﺎﻡ ﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻡ ﻓﻲ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻛﻐﻴﺮ‬

‫ﺃﻣﻮﺍﻟﻚ‪ .‬ﻭﻟﻌﻞ ﺍﻟﻄﺮﻳﻘـــﺔ ﺍﻟﻮﺣﻴﺪﺓ ﺍﻟﺘﻲ ﻳﻤﻜﻨﻚ ﻣﻦ‬

‫ﺑﺎﻟﻌﻤﻴﻞ ﺃﻣﺮ ﺣﺘﻤﻲ“‪.‬‬

‫ﺍﻟﻤﻄﻠـــﻲ ﺑﺄﻭﺯﺍﻥ ﻣﻦ ‪ ٦٠‬ﻏﻢ‪/‬ﻡ‪ ٢‬ﺍﻟﻰ ‪ ٣٥٠‬ﻏﻢ‪/‬ﻡ‪،٢‬‬

‫ﺧﻼﻟﻬـــﺎ ﺇﺩﺍﺭﺓ ﻣﻜﺘﺐ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺧﺎﺻﺘﻚ ﻫﻮ‬

‫ﻭﻳﺸـــﻴﺮ ﺻﺎﻣﻮﺋﻴـــﻞ ﺃﻳﻀﴼ ﺍﻟـــﻰ ﺗﻨﺎﻣﻲ ﺃﻫﻤﻴـــﺔ ﺇﺩﺍﺭﺓ‬

‫ﻭﺍﻟﻤﻄﻠﻲ ﺑـــﺄﻭﺯﺍﻥ ﻣﻦ ‪ ٨٠‬ﻏـــﻢ‪/‬ﻡ‪ ٢‬ﺍﻟﻰ ‪ ٣٥٠‬ﻏﻢ‪/‬‬

‫ﺑﻮﺿﻊ ﻣﺪﺧﻞ ﻟﻠﻌﻤﻴﻞ ﻋﻠﻰ ﺷﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ )ﺳﺘﻘﺮﺃ‬

‫ﺍﻷﻟـــﻮﺍﻥ ﻓـــﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻭﺧﺎﺻﺔ ﻓﻲ‬

‫ﻡ‪ .٢‬ﻭﻳﺸﻤﻞ ﻫﺬﺍ ﺟﻤﻴﻊ ﺃﻧﻮﺍﻉ ﻭﺭﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻛﺎﻟﻮﺭﻕ‬

‫ﻓـــﻲ ﺟﻤﻴﻊ ﺍﻟﻤﺠﻼﺕ ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﺑﺄﻥ ﺍﻹﻧﺘﺮﻧﺖ ﻫﻲ‬

‫ﻗﻄـــﺎﻉ ﺍﻟــــ ‪ B2B‬ﺣﻴﺚ ﻳﻄﺎﻟﺐ ﻓﻴـــﻪ ﺍﻟﻌﻤﻼﺀ ﻣﻌﺎﻳﺮﺓ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺑﺎﻟﺘﺎﻟﻲ ﺇﻋﺘﻤﺎﺩ ﻣﻌﺎﻳﻴﺮ ﻟﻮﻧﻴﺔ ﻣﺤﺪﺩﺓ )ﺍﻟﻰ‬

‫ﻭﺍﻟﻠﻤﺎﻉ‪ ،‬ﻭﺍﻟﻜﻮﺷﻴﻪ‪،‬‬ ‫ﻏﻴﺮ ﺍﻟﻤﻄﻠﻲ‪ ،‬ﻭﺍﻟﻤﻄﻠﻲ ﺍﻟﻤﻄﻔﺄ‪ّ ،‬‬

‫ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﻤﺜﻠـــﻰ ﻟﻠﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ(‪ ،‬ﻳﺘـــﻢ‬

‫ﻭﺍﻟﻘﻤـــﺎﺵ‪ ،‬ﻭﺍﻟﺨﺎﻟﻲ ﻣﻦ ﺍﻟﺨﺸـــﺐ‪ ،‬ﻭﺍﻟﻤﻌﺎﺩ ﺗﺪﻭﻳﺮﻩ‪،‬‬

‫ﺟﺎﻧﺐ ﻋﺎﻣﻞ ﺍﻟﺘﻤﺎﺳﻚ(‪.‬‬

‫ﻭﺑﻀﻤﻨﻬـــﺎ ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻨﻮﻋـــﺔ ﻣﻦ ﻭﺭﻕ ﺍﻷﻭﻓﺴـــﺖ‬

‫ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﺑﺸـــﻜﻞ ﻣﻔﺮﻁ ﺍﻷﻣﺮ ﺍﻟﺬﻱ ﺃﺩﻯ ﺍﻟﻰ ﻋﺪﻡ‬

‫ﺩﻣﺠـــﻪ ﺑﺸـــﻜﻞ ﻛﺎﻣﻞ ﻣـــﻊ ﻧﻈﺎﻡ ﺇﺩﺍﺭﺓ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ‬ ‫ﺍﻟﺨﺎﺹ ﺑﺎﻟﻤﻨﺘﺞ“‪.‬‬

‫‪ME Printer August- september 2009‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

‫‪www.meprinter.com‬‬

‫ﺑﺎﺕﺇﺳﺘﺨﺪﺍﻡ‬ ‫ﻭﺳﻴﻠﺔﺍﻹﺗﺼﺎﻝ‬ ‫ﺍﻟﻤﺒﺎﺷﺮﺓﺑﺎﻟﻌﻤﻴﻞ‬ ‫ﺃﻣﺮﺣﺘﻤﻲ‬

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‫ﺍﻟﻤﻠﻒ‬ ‫ﻻ ﻳﺰﺍﻝ ﺍﻟﺴﻮﻕ‬ ‫ﺑﺤﺎﺟﺔ ﻟﻔﻬﻢ‬ ‫ﺍﻟﻔﺮﺹﺍﻟﻘ ّﻴﻤﺔ‬ ‫ﺍﻟﺘﻲﺗﻮﻓﺮﻫﺎ‬ ‫ﺍﻟﺒﻴﺎﻧﺎﺕﺍﻟﻤﺘﻐﺎﻳﺮﺓ‬ ‫ﻟﻠﻤﺴﺘﺨﺪﻡﺍﻟﻨﻬﺎﺋﻲ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬ ‫ﺍﻹﻋﻼﻧﻴﺔ‪ ،‬ﺍﻟﺒﻄﺎﻗﺎﺕ ﺍﻟﺒﺮﻳﺪﻳﺔ‪ ،‬ﺍﻟﺮﺳـــﺎﺋﻞ ﺍﻹﺧﺒﺎﺭﻳﺔ‪،‬‬

‫ﺗﻮﻓﻴـــﺮ ﻣﻬـــﺎﺭﺍﺕ ﺍﻟﺘﺤﻠﻴﻞ ﻭﺍﻟﻤﻌﺮﻓـــﺔ ﺍﻟﻤﻄﻠﻮﺑﺔ ﻋﻨﺪ‬

‫ﺩﻗـــﺔ ﺍﻟﺼﻮﺭﺓ‪ ،‬ﻭﺣﻴـــﺰ ﺍﻟﻠﻮﻥ‪ ،‬ﺍﻟﻰ ﺟﺎﻧـــﺐ ﺍﻟﻜﺜﻴﺮ ﻣﻦ‬

‫ﺍﻟﻜﺘﺎﻟﻮﺟﺎﺕ‪ ،‬ﻛﺘﻴﺒﺎﺕ ﺍﻹﺳﺘﺨﺪﺍﻡ ﻭﻣﺎ ﺷﺎﺑﻪ ﺫﻟﻚ‪.‬‬

‫ﺇﻋﺘﻤﺎﺩﻫﺎ‪ ،‬ﻣـــﻊ ﺍﻟﺘﺄﻛﻴﺪ ﻋﻠﻰ ﺇﺳـــﺘﻴﻌﺎﺏ ﺍﻟﻌﻤﻼﺀ ﻟﻬﺎ‬

‫ﺍﻷﻣـــﻮﺭ ﺍﻷﺧـــﺮﻯ ﻛﺎﻟﺘﺄﻛﺪ ﻣﻦ ﻋـــﺪﻡ ﺇﺿﺎﻋﺔ ﺍﻟﻮﻗﺖ‬

‫ﻭﻳﺸـــﺮﺡ ﺗﻴﻢ ﻏﻮﻟـــﺪ‪ ،‬ﻣﺪﻳﺮ ﻋﺎﻡ ﺍﻹﻧﺘـــﺎﺝ ﻭﺍﻟﺨﺪﻣﺎﺕ‬

‫ﺑﺎﻟﺸﻜﻞ ﺍﻟﻤﻄﻠﻮﺏ‪ .‬ﻛﻤﺎ ﻧﻘﻮﻡ ﺑﺒﻴﻊ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ‬

‫ﺍﻭ ﺇﻧﺘـــﺎﺝ ﺑﺮﻭﻓﺎﺕ ﻣﺒﺪﺩﺓ‪ .‬ﻭﻳﺴـــﺎﻫﻢ ﻫـــﺬﺍ ﺍﻷﻣﺮ ﻓﻲ‬

‫ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻓﻲ ﺯﻳﺮﻭﻛﺲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺃﻓﺮﻳﻘﻴﺎ‬

‫ﻣﻦ ﺍﻟﺤﻠـــﻮﻝ‪ ،‬ﻭﻣﻨﻬﺎ ﻣﺎ ﻧﻘﻮﻡ ﺑﺘﻮﻓﻴـــﺮﻩ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ‬

‫ﺯﻳـــﺎﺩﺓ ﺭﺑﺤﻴﺔ ﺍﻟﻌﻤﻴـــﻞ ﻳﻘﺎﺑﻠﻬﺎ ﺧﻔـــﺾ ﺍﻟﻤﺼﺎﺭﻳﻒ‬

‫– ﻋﻤﻠﻴـــﺎﺕ ﺍﻷﺳـــﻮﺍﻕ ﺍﻟﻨﺎﻣﻴـــﺔ‪ ،‬ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﺍﻟﻮﺍﻋﺪ‬

‫ﺷـــﺮﻛﺎﺋﻨﺎ ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﻴﻦ ﻛﺸـــﺮﻛﺔ ”ﺇﻱ ﺃﻑ ﺁﻱ“‪،‬‬

‫ﺍﻟﺘﺸـــﻐﻴﻠﻴﺔ ﻭﺃﺟﺮﺓ ﺍﻟﻌﻤﺎﻟﺔ“‪ ،‬ﻣﺸـــﻴﺮﴽ ﺍﻟـــﻰ ﺃﻧﻪ ﻳﺠﺐ‬

‫ﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺒﻴﺎﻧـــﺎﺕ ﺍﻟﻤﺘﻐﺎﻳـــﺮﺓ‪ ،‬ﺇﺫ ﻳﻘـــﻮﻝ ﻓـــﻲ ﻫـــﺬﺍ‬

‫ﻭﺣﻠﻮﻝ ﺍﻟـ ”ﻓﺮﻱ ﻓﻠﻮ“ ﺍﻟﺨﺎﺻﺔ ﺑﺰﻳﺮﻭﻛﺲ“‪.‬‬

‫ﻭﺿـــﻊ ﺟﻤﻴﻊ ﻫﺬﻩ ﺍﻟﻨﻘﺎﻁ ﻓﻲ ﺍﻟﺤﺴـــﺒﺎﻥ ﻋﻨﺪ ﺍﻟﺒﺪﺀ‬

‫ﺍﻟﺸـــﺄﻥ‪” :‬ﻻ ﻳﺰﺍﻝ ﺍﻟﺘﻄﻮﺭ ﻓﻲ ﺃﺳـــﻮﺍﻕ ﺍﻟﺪﻭﻝ ﺍﻟﻨﺎﻣﻴﺔ‬

‫ﻭﺍﻟـــﻰ ﺟﺎﻧﺐ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﺗﺘﻴـــﺢ ﺯﻳﺮﻭﻛﺲ‬

‫ﺑﺎﻟﻌﻤﻞ ﺍﻟﻄﺒﺎﻋﻲ‪.‬‬

‫ﺿﻤﻦ ﻣﺮﺍﺣﻠـــﻪ ﺍﻷﻭﻟﻰ‪ ،‬ﻭﻓﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺬﻱ ﺗﻀﻴﻒ‬

‫ﺗﺸـــﻜﻴﻠﺔ ﻣـــﻦ ﻣﻌـــﺪﺍﺕ ﺍﻟﺘﺸـــﻄﻴﺐ‪ ،‬ﻭﻗـــﺪ ﺃﻋﻠﻨـــﺖ‬

‫ﻭﻳﻀﻴﻒ‪” :‬ﻋﻨﺪﻣﺎﻳﺘﻌﻠﻖﺍﻷﻣﺮﺑﺪﻣﺞ ﻃﺒﺎﻋﺔﺍﻷﻭﻓﺴﺖ‬

‫ﻓﻴـــﻪ ﺯﻳﺮﻭﻛﺲ ﺍﻟـــﻰ ﻗﺎﺋﻤـــﺔ ﻣﻨﺘﺠﺎﺗﻬـــﺎ ﺍﻟﻤﺰﻳﺪ ﻣﻦ‬

‫ﺍﻟﺸـــﺮﻛﺔ ﻣﺆﺧﺮﴽ ﻋﻦ ﻃﺮﺡ ﻣﺎﻛﻴﻨﺔ ”ﺯﻳﺮﻭﻛﺲ ‪“٧٠٠‬‬

‫ﻭﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﺇﺣﺘﻠﺖ ﺯﻳﺮﻭﻛﺲ ﻣﺮﻛﺰ ﺍﻟﺼﺪﺍﺭﺓ‪،‬‬

‫ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﺳـــﻨﻌﻤﻞ ﻋﻠﻰ ﺗﻮﺳﻴﻊ ﺍﻟﻤﻨﺘﺠﺎﺕ‬

‫ﻭﺍﻟﻤﺰﻭﺩﺓ ﺑﺤﻠﻮﻝ ﺍﻟﺘﺸـــﻄﻴﺐ؛ ﻭﺍﻟﺘﻲ ﺗﺘﻴﺢ ﺗﺸـــﻜﻴﻠﺔ‬

‫ﻭﻗﺪ ﻋﻤﻠﺖ ﻣﻊ ﺷﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ ﺧﻼﻝ ﻣﻌﺮﺽ ﺩﺭﻭﺑﺎ‬

‫ﺍﻟﺘـــﻲ ﻧﻄﺮﺣﻬﺎ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺿﻤﻦ ﻣﺠـــﺎﻝ ﺍﻟﺒﻴﺎﻧﺎﺕ‬

‫ﻣـــﻦ ﺗﻄﺒﻴﻘﺎﺕ ﺍﻟﺘﺸـــﻄﻴﺐ ﻛﺎﻟﻄـــﻲ ﻭﺍﻟﺘﺪﺑﻴﺲ ﻭﻣﺎ‬

‫‪ ٢٠٠٨‬ﻋﻠﻰ ﺇﺳﺘﻌﺮﺍﺽ ﻣﺪﻯ ﺳﻬﻮﻟﺔ ﺗﺤﻘﻴﻖ ﻭﺇﻋﺘﻤﺎﺩ‬

‫ﺍﻟﻤﺘﻐﺎﻳﺮﺓ‪ .‬ﻓﺎﻟﺴـــﻮﻕ ﻻ ﻳـــﺰﺍﻝ ﺑﺤﺎﺟﺔ ﻟﻔﻬﻢ ﺍﻟﻔﺮﺹ‬

‫ﺷﺎﺑﻪ ﺫﻟﻚ‪.‬‬

‫ﺃﻣـــﺮ ﻛﻬﺬﺍ‪ ،‬ﻭﻛﻴﻒ ﺃﻧﻪ ﺳـــﻴﻨﺠﺰ ﺍﻟﻌﺪﻳـــﺪ ﻣﻦ ﺍﻷﻋﻤﺎﻝ‬

‫ﺍﻟﻘ ّﻴﻤﺔ ﺍﻟﺘﻲ ﺗﻮﻓﺮﻫﺎ ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻟﻤﺘﻐﺎﻳﺮﺓ ﻟﻠﻤﺴـــﺘﺨﺪﻡ‬

‫ﻭﺑﺴـــﺆﺍﻟﻪ ﻋﻦ ﺍﻟﺠـــﺪﻝ ﺍﻟﻤﺜﺎﺭ ﺣﻮﻝ ﺍﻟﻌﻴـــﻮﺏ ﺍﻟﻔﻨﻴﺔ‬

‫ﺑﻜﻔﺎﺀﺓ ﻭﺿﻤﻦ ﺗﻜﻠﻔﺔ ﻣﻨﺨﻔﻀﺔ‪ .‬ﻭﺗﻜﻤﻦ ﺍﻟﻤﺸﻜﻠﺔ‬

‫ﺍﻟﻤﺼﺎﺣﺒـــﺔ ﻟﻠﻄﺎﺑﻌـــﺎﺕ ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻭﻣﻨﻬـــﺎ ﻣﺸـــﻜﻠﺔ‬ ‫ﺇﻧﺘـــﺎﺝ ﺍﻟﻤﺆﺛﺮﺍﺕ ﺍﻟﻤﻌﺪﻧﻴﺔ‪ ،‬ﺃﺟـــﺎﺏ ﻏﻮﻟﺪ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻟﻘﺪ‬

‫ﻓﻲ ﺇﻋﺘﻤـــﺎﺩ ﺣﻞ ﻛﻬﺬﺍ ﻓﻲ ﺍﻟﺘﺄﻛﺪ ﻣـــﻦ ﻓﻬﻢ ﺍﻟﻌﻤﻴﻞ‬ ‫ﻷﻫﻤﻴﺔ ﺇﺳﺘﺨﺪﺍﻣﻬﺎ‪ ،‬ﻭﻛﻴﻔﻴﺔ ﺗﺤﻘﻴﻘﻬﺎ ﻭﺍﻟﻔﻮﺍﺋﺪ ﺍﻟﺘﻲ‬

‫ﻭﻓـــﻲ ﺗﻌﻠﻴﻘﻪ ﻋﻠﻰ ﺍﻟﺘﻮﺟﻬﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟﺘﻲ ﻇﻬﺮﺕ‬

‫ﺇﺳـــﺘﻌﺮﺿﻨﺎ ﻓﻲ ﻣﻌﺮﺽ ﺩﺭﻭﺑﺎ ‪ ٢٠٠٨‬ﻗﺪﺭﺓ ﺍﻟﻤﺎﻛﻴﻨﺔ‬

‫ﺳﺘﻌﻮﺩ ﻋﻠﻴﻪ ﻭﻋﻠﻰ ﻋﻤﻼﺋﻪ“‪.‬‬

‫ﻣﻊ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﺨﺎﻡ‪ ،‬ﻳﺸـــﻴﺮ ﻏﻮﻟـــﺪ ﺍﻟﻰ ﺃﻥ‬

‫)‪ (DocuColor 5000AP‬ﻋﻠـــﻰ ﺗﻮﻟﻴـــﺪ ﺗﺄﺛﻴـــﺮ‬

‫ﺃﻏﻠﺐ ﺍﻟﻌﻤﻼﺀ ﻳﻔﻀﻠﻮﻥ ﻓﻲ ﺍﻟﻐﺎﻟﺐ ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﻤﻮﺍﺩ‬

‫ﻣﻌﺪﻧﻲ ﺭﺍﺋﻊ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺃﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ ﻓﻘﻂ‪ .‬ﺳﺘﺴﺘﻤﺮ‬ ‫ﺯﻳﺮﻭﻛﺲ ﻓﻲ ﺭﻳﺎﺩﺓ ﺍﻹﺑﺘﻜﺎﺭﺍﺕ ﺍﻟﺘﻲ ّﺗﻠﺒﻲ ﺍﻟﺤﺎﺟﺎﺕ‬

‫ﻣﺮﺍﺣـــﻞ ﻣﺎ ﻗﺒﻞ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺄﻛﻴﺪ ﻋﻠﻰ ﺇﺳـــﺘﻤﺮﺍﺭﻳﺔ‬

‫ﺍﻟﻠﻤﺎﻉ ﺍﻟﺬﻱ ﻳﺘﺮﺍﻭﺡ ﻭﺯﻧﻪ ﻣﻦ ‪ ١٧٠‬ﺍﻟﻰ ‪ ٣٠٠‬ﻏﻢ‪.‬‬ ‫ّ‬ ‫ﻭﻳﻮﺍﻓـــﻖ ﻏﻮﻟﺪ ﻋﻠـــﻰ ﺃﻥ ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ ﻫـــﻲ ﺍﻟﻌﺎﻣﻞ‬

‫ﺍﻟﻤﺘﻨﺎﻣﻴﺔ ﻟﻌﻤﻼﺋﻨﺎ“‪.‬‬ ‫ﻭﻳﻠﻘـــﻲ ﻏﻮﻟﺪ ﺃﻳﻀـــﴼ ﺍﻟﻀـــﻮﺀ ﻋﻠﻰ ﺍﻟﺘﺤﺪﻳـــﺎﺕ ﺍﻟﺘﻲ‬

‫ﺇﻧﺘـــﺎﺝ ﺍﻟﻤﻄﺒﻮﻉ ﻣـــﻦ ﻣﺮﺣﻠﺔ ﻣﺎ ﻗﺒـــﻞ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻰ‬ ‫ﻣﺎ ﺑﻌـــﺪ ﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﻭﺳﺘﺴـــﻤﺮ ﺯﻳﺮﻭﻛﺲ ﻣﺴـــﺘﻘﺒ ً‬ ‫ﻼ‬

‫ﺍﻷﺳـــﺎﺱ ﻓﻲ ﺗﺤﻘﻴﻖ ﺍﻟﺘﻤﺎﺳـــﻚ ﺍﻟﻠﻮﻧـــﻲ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ‬

‫ﺗﺘﻀﻤﻨﻬﺎ ﻋﻤﻠﻴﺔ ﺇﻋﺘﻤﺎﺩ ﺣﻠﻮﻝ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﺿﻤﻦ‬

‫ﺑﺘﻮﺳﻴﻊ ﺣﻠﻮﻝ ﺍﻟـ ”ﻓﺮﻱ ﻓﻠﻮ“ ﺍﻟﺘﻲ ﺗﺘﻴﺤﻬﺎ ﻭﺍﻟﺘﻌﺎﻭﻥ‬

‫ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﺑﺪﺀﴽ ﻣـــﻦ ﻣﻌﺎﻳﺮﺓ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﺠـــﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﺇﺫ ﻳﻘـــﻮﻝ‪” :‬ﻳﺒﺮﺯ ﺍﻟﺘﺤﺪﻱ‬

‫ﻣﻊ ﺷـــﺮﻛﺎﺋﻬﺎ ﻓـــﻲ ﻃﺮﺡ ﺍﻟﻤﻨﺘﺠـــﺎﺕ‪ ،‬ﻭﺫﻟﻚ ﻟﻠﺘﺄﻛﻴﺪ‬

‫ﻭﻣﺮﻭﺭﴽ ﺑﻌﻤﻠﻴﺎﺕ ﺳﻴﺮ ”ﺁﻱ ﺳﻲ ﺳﻲ“ ﺍﻟﻤﻌﻘﺪﺓ ﻭﺍﻟﺘﻲ‬

‫ﺍﻷﻭﻝ ﺿﻤـــﻦ ﻫـــﺬﺍ ﺍﻟﻤﺠﺎﻝ ﻓـــﻲ ﺍﻟﺘﺄﻛﻴﺪ ﻋﻠﻰ ﻓﻬﻢ‬

‫ﻋﻠﻰ ﺃﻧﻨﺎ ﻧﻘﻮﻡ ﺑﺴـــﺪ ﺣﺎﺟﺔ ﺍﻟﺴـــﻮﻕ ﻟﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻳﻨﺘﺞ ﻋﻨﻬﺎ ﻣﻄﺒﻮﻋﺎﺕ ﺫﺍﺕ ﺧﻮﺍﺹ ﻣﺸـــﺎﺑﻬﺔ ﻟﺘﻠﻚ‬

‫ﺍﻟﻌﻤـــﻼﺀ ﻟﻠﻘﻴﻤـــﺔ ﺍﻟﺘـــﻲ ﺗﻮﻓﺮﻫﺎ ﺣﻠﻮﻝ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ‬

‫ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﺣﺘﻰ ﻭﺇﻥ ﺣﺼﻞ ﺫﻟﻚ ﻗﺒﻞ ﺣﺎﺟﺔ ﺍﻟﺴـــﻮﻕ‬

‫ﺍﻟﻨﺎﺗﺠﺔ ﺑﺈﺳﺘﺨﺪﺍﻡ ﻣﻌﺪﺍﺕ ﺃﺧﺮﻯ‪ ،‬ﻻ ﺗﻘﺘﺼﺮ ﻣﻬﻤﺔ‬

‫ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻛﺄﺩﻭﺍﺕ ﻣﻦ ﻗﺒﻴـــﻞ )‪Xerox Process‬‬

‫ﺍﻟﻔﻌﻠﻴﺔ ﻟﻬﺎ“‪.‬‬

‫ﺯﻳﺮﻭﻛﺲ ﻋﻠﻰ ﺗﻮﻓﻴﺮ ﺍﻟﺤﻠﻮﻝ ﻓﻘﻂ ﺑﻞ ﺗﺸﻤﻞ ﺃﻳﻀﴼ‬

‫‪ (Manager‬ﺍﻟﺬﻱ ﻳﻌﻤـــﻞ ﻋﻠﻰ ﻓﺤﺺ ﺍﻟﺨﻄﻮﻁ‪،‬‬

‫ﺍﻟﻨﻬﺎﺋـــﻲ‪ ،‬ﻭﻫـــﻮ ﻣـــﺎ ﺗﻌﻤـــﻞ ﺯﻳﺮﻭﻛﺲ ﺟﺎﻫـــﺪﺓ ﻋﻠﻰ‬ ‫ﺗﺮﺳﻴﺨﻪ ﻓﻲ ﺍﻟﺴﻮﻕ“‪.‬‬

‫ﺍﻟﻤﻄﻠﻴﺔ ﻭﺍﻟﻤﺨﺰّﻧﺔ ﺑﺸـــﻜﻞ ﺟﻴـــﺪ ﻛﺎﻟﺤﺮﻳﺮ ﻭﺍﻟﻮﺭﻕ‬

‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﺗﻌﻤـــﻞ ﺯﻳﺮﻭﻛﺲ‬ ‫ﻭﻳﺨﺘـــﻢ ﻏﻮﻟـــﺪ ﺣﺪﻳﺜـــﻪ‬ ‫ﺩﻭﻣـــﴼ ﻋﻠـــﻰ ﺗﻄﻮﻳﺮ ﻃـــﺮﻕ ﺟﺪﻳﺪﺓ ﻟﺘﺤﺴـــﻴﻦ ﻛﻔﺎﺀﺓ‬

‫ﺃﻭﺳﻴــﻪ‬

‫‪ME Printer August- september 2009‬‬

‫ﺑﺎﻟﺮﻏﻢﻣﻦ‬ ‫ﺃﻥ ﻃﺎﺑﻌﺎﺕ‬ ‫ﺍﻷﺳﻮﺩ ﻭﺍﻷﺑﻴﺾ‬ ‫ﻭﺍﻟﻄﺎﺑﻌﺎﺕﺍﻟﻤﻠﻮﻧﺔ‬ ‫ﺗﻌﺪ ﺭﺍﺋﺠﺔ ﻋﻠﻰ‬ ‫ﺣﺪ ﺳﻮﺍﺀ‪ ،‬ﻳﺘﺠﻪ‬ ‫ﺍﻟﺴﻮﻕ ﻧﺤﻮ ﺇﻋﺘﻤﺎﺩ‬ ‫ﺍﻟﻄﺒﺎﻋﺔﺍﻟﻤﻠﻮﻧﺔ‬

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‫ﺗﻌـــﺪ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ )‪(VarioPrint 6250‬‬

‫ﺍﻟﻤﻠﻮﻧـــﺔ ﺗﻌﺪ ﺭﺍﺋﺠﺔ ﻋﻠﻰ ﺣﺪ ﺳـــﻮﺍﺀ‪ ،‬ﻳﺘﺠﻪ ﺍﻟﺴـــﻮﻕ‬

‫ﺃﺣـــﺪﺙ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻟﺘﻲ ﻃﺮﺣﺘﻬـــﺎ ﺃﻭﺳـــﻴﻪ‪ ،‬ﻭﺍﻟﺘﻲ‬

‫ﻧﺤـــﻮ ﺇﻋﺘﻤﺎﺩ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﻠﻮﻧﺔ‪ ،‬ﻓﻲ ﺣﻴﻦ ﺃﻥ ﻃﺒﺎﻋﺔ‬

‫ﺃﻃﻠﻘﺘﻬﺎ ﺍﻟﺸـــﺮﻛﺔ ﺃﺛﻨﺎﺀ ﻣﻌﺮﺽ ﺟﻠﻒ ﺑﺮﻧﺖ ‪.٢٠٠٨‬‬

‫ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻟﻤﺘﻐﺎﻳﺮﺓ ﺗﺤﻈﻰ ﺗﺪﺭﻳﺠﻴﴼ ﺑﺎﻷﻫﻤﻴﺔ‪ .‬ﻭﻳﻌﺪ‬

‫ﻭًﻳﻤﻜﻦ ﻟﻤﺎﻛﻴﻨﺔ )‪ (VP 6250‬ﺍﻟﻤﺼﻤﻤﺔ ﺧﺼﻴﺼﴼ‬

‫ﺍﻟﻠﻤـــﺎﻉ )ﺍﻟﻤـــﺎﺕ‪ /‬ﺍﻵﺭﺕ( ﻣـــﻦ ﻣـــﻮﺍﺩ ﺍﻟﺨﺎﻡ‬ ‫ﺍﻟـــﻮﺭﻕ ّ‬

‫ﺍﻟﺸﺮﻛﺎﺗﻴﺔ‪ ،‬ﺇﻧﺘﺎﺝ ‪ ٢٥٠‬ﻭﺭﻗﺔ ﻣﺰﺩﻭﺟﺔ ﻣﻘﺎﺱ )‪(A4‬‬

‫ﻭﻭﻓﻘـــﴼ ﻟــــ ﺃﻭﻏﺴـــﺘﻴﻦ‪ ،‬ﺗﻌﺘﻤـــﺪ ﺃﻫﻤﻴـــﺔ ﺇﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ‬

‫ﻭ‪ ١٣٢‬ﻭﺭﻗـــﺔ ﻣﺰﺩﻭﺟـــﺔ ﻣﻘﺎﺱ )‪ (A3‬ﻓـــﻲ ﺍﻟﺪﻗﻴﻘﺔ‬

‫ﺑﺸـــﻜﻞ ﺃﺳﺎﺳـــﻲ ﻋﻠﻰ ﻧـــﻮﻉ ﺍﻟﻤﻨﺘـــﺞ ﻭﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬

‫ﺍﻟﻮﺍﺣﺪﺓ‪ .‬ﻭﺗﻌﺪ ﻏﺮﻓـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻮﺟﻮﺩﺓ ﻓﻲ ﺩﺍﺧﻞ‬

‫ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓﻲ ﺇﻧﺘﺎﺟﻪ‪ ،‬ﻭﻣﺘﻄﻠﺒﺎﺕ ﺍﻟﻌﻤﻴﻞ‪ ،‬ﻭﻧﻮﻉ‬

‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺴـــﻮﻕ ﺍﻟﺮﺋﻴﺴـــﻲ ﻟﻬـــﺬﻩ ﺍﻟﻄﺎﺑﻌﺔ ﺣﻴﺚ‬

‫ﺍﻟﺘﻄﺒﻴﻖ ﻭﻏﻴﺮﻫﺎ ﻣـــﻦ ﺍﻟﻌﻮﺍﻣﻞ ﺍﻷﺧﺮﻯ‪ ،‬ﻭﻳﻀﻴﻒ‪:‬‬

‫ﺳـــﺘﺘﻴﺢ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺰﺩﻭﺟـــﺔ ﺑﺎﻟﺴـــﺮﻋﺎﺕ ﺍﻟﻌﺎﻟﻴـــﺔ‬

‫”ﺗﺤﺘـــﺎﺝ ﺍﻷﻧﻈﻤـــﺔ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻟﻌﻤﻠﻴـــﺔ ﺍﻟﺘﺼﻮﻳﺮ‬

‫ﺍﻹﻧﺘـــﺎﺝ ﺍﻟﻔ ّﻌـــﺎﻝ ﻟﻠﻤﺰﻳـــﺪ ﻣـــﻦ ﺍﻟﻜﺘﻴﺒـــﺎﺕ ﻭﺍﻟﻮﺛﺎﺋﻖ‬

‫ﺍﻟﻜﻬﺮﺑﺎﺋـــﻲ ﺍﻟـــﻰ ﺍﻹﻧﻐﻤـــﺎﺱ ﺃﻛﺜـــﺮ ﻓـــﻲ ﺍﻟﺘﻮﻟﻴـــﻒ‬

‫ﻷﺳﻮﺍﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺫﺍﺕ ﺍﻟﻤﻮﺍﺻﻔﺎﺕ ﺍﻟﻌﺎﻟﻴﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻔﻨﻴـــﺔ ﻭﻏﻴﺮﻫﺎ ﻣـــﻦ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﺸـــﺮﻛﺎﺗﻴﺔ‪ .‬ﻭﺗﻌﺪ‬

‫ﺍﻟﺸﺎﺋﻌﺔ ﺍﻷﻛﺜﺮ ﺇﺳﺘﺨﺪﺍﻣﴼ“‪.‬‬

‫ﺟﻮﺯﻳﻒ ﺃﻭﻏﺴﺘﻴﻦ‬ ‫ﺍﻟﻤﺪﻳﺮ ﺍﻹﻗﻠﻴﻤﻲ – ﺃﻧﻈﻤﺔ ﺍﻟﻮﺛﺎﺋﻖ ﺍﻟﺮﻗﻤﻴﺔ‬ ‫ﻫﻴﻠﻴﻮﺯﻳﺪ ﺃﻭﺳﻴﻪ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﺍﻟﻤﺤﺪﻭﺩﺓ‬

‫ﺍﻟﻤﺮﺗﺒـــﻂ ﺑـــﺈﺩﺍﺭﺓ ﺍﻷﻟﻮﺍﻥ ﻭﺫﻟﻚ ﺑﻐﻴـــﺔ ﺗﺜﺒﻴﺖ ﻋﺎﻣﻞ‬

‫ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ )‪ (VarioPrint 6250‬ﻣﻦ ﺃﻭﺳﻴﻪ‬

‫ﺍﻟﺘﻤﺎﺳـــﻚ‪ .‬ﻧﻘﻮﻡ ﻓﻲ ﺃﻭﺳـــﻴﻪ ﺑﺘﻮﻓﻴﺮ ﺗﻘﻨﻴﺎﺕ ﻓﺮﻳﺪﺓ‬

‫ﺍﻟﻨﺎﺟﻤـــﺔ ﻋـــﻦ ﺇﻧﺘﺎﺝ ﺍﻟﻤﺆﺛـــﺮﺍﺕ ﺍﻟﺨﻼﺑـــﺔ‪ .‬ﻭﻳﻘﻮﻝ‪:‬‬

‫ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ ﺇﻧﺘﺎﺝ ﻛﻤﻴﺔ‬ ‫ﺃﻧﺴﺐ ﺍﻟﺤﻠﻮﻝ ﺍﻟﺮﻗﻤﻴﺔ ً‬

‫ﺗﺪﻋـــﻢ ﺧﺎﺻﻴـــﺔ ﺇﺩﺍﺭﺓ ﺍﻷﻟـــﻮﺍﻥ‪ ،‬ﻭﺗﻜﻤـــﻦ ﻣﻬﻤﺘﻨـــﺎ‬

‫”ﺇﻧﻨـــﺎ ﻧﻘﻒ ﻓـــﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺮﺍﻫﻦ ﻋﻠـــﻰ ﻣﻔﺘﺮﻕ ﻃﺮﻕ‬

‫ﺍﻟﺮﺋﻴﺴﻴﺔ ﻓﻲ ﺗﺪﺭﻳﺐ ﺍﻟﻌﻤﻼﺀ ﻋﻠﻰ ﺇﺳﺘﺨﺪﺍﻡ ﺃﻧﻈﻤﺔ‬

‫ﺍﻟﺘﻐﻴﻴـــﺮ ﻭﺍﻟﺴـــﻌﻲ ﻧﺤﻮ ﺇﻣﺘﻴﺎﺯ ﺍﻹﺧﺘـــﺮﺍﻉ‪ .‬ﻳﺘﻢ ﺍﻟﻴﻮﻡ‬

‫ﻣﻼﻳﻴﻦ ﻣﻄﺒﻮﻉ ﻓﻲ ﺍﻟﺸﻬﺮ ﺍﻟﻮﺍﺣﺪ‪.‬‬

‫ﻣﻦ ﻫـــﺬﺍ ﺍﻟﻘﺒﻴﻞ ﻭﺍﻟﺘـــﻲ ﻧﻘﻮﻡ ﺑﺘﻨﻔﻴﺬﻫـــﺎ ﺑﺎﻹﻋﺘﻤﺎﺩ‬

‫ﺗﻘﻠﻴـــﺪ ﺍﻟﻤﺆﺛـــﺮﺍﺕ ﺍﻟﻤﻌﺪﻧﻴﺔ ﻣﻦ ﺧـــﻼﻝ ﺇﺧﺘﻴﺎﺭ ﻣﻮﺍﺩ‬

‫ﻭﻳﺸـــﺮﺡ ﺟﻮﺯﻳـــﻒ ﺃﻭﻏﺴـــﺘﻴﻦ‪ ،‬ﺍﻟﻤﺪﻳـــﺮ ﺍﻹﻗﻠﻴﻤـــﻲ‬

‫ﻋﻠﻰ ﻃﺮﻳﻘﺔ ﺃﺳﺎﺳـــﻴﺔ ﺗﺴـــﺒﻖ ﻋﻤﻠﻴﺔ ﺍﻟﺒﻴﻊ‪ ،‬ﻭﺿﻤﻦ‬

‫ﺫﺍﺕ ﺃﺳـــﻄﺢ ﻣﻌﺪﻧﻴـــﺔ‪ ،‬ﻭﻗﺪ ﻳﺼﺒﺢ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺘﻮﻧﺮ‬

‫– ﺃﻧﻈﻤـــﺔ ﺍﻟﻮﺛﺎﺋـــﻖ ﺍﻟﺮﻗﻤﻴـــﺔ ﻓﻲ ﺷـــﺮﻛﺔ ﻫﻴﻠﻴﻮﺯﻳﺪ‬

‫ﻋﻤﻠﻴﺎﺕ ﻣﺎ ﺑﻌـــﺪ ﺍﻟﺘﻨﺼﻴﺐ‪ .‬ﻭﻳﻌﺘﺒﺮ ﺍﻹﻟﺘﻘﺎﺀ ﺑﺠﻤﻴﻊ‬

‫ﺍﻟﻤﻌﺪﻧﻲ ﻣﻤﻜﻨﴼ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ“‪.‬‬

‫ﺃﻭﺳﻴﻪ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﺍﻟﻤﺤﺪﻭﺩﺓ‪ ،‬ﻛﻴﻒ ﺃﻧﻪ ﻳﻤﻜﻦ‬

‫ﺍﻷﺷـــﺨﺎﺹ ﺫﻭﻱ ﺍﻟﻌﻼﻗـــﺔ ﺿﻤـــﻦ ﺃﻗﺴـــﺎﻡ ﺍﻹﻧﺘﺎﺝ‬

‫ﻣـــﻦ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﺘﻲ ﺗﺘﺮﺍﻭﺡ ﺑﻴﻦ ‪ ٦٠٠‬ﺃﻟﻒ ﺍﻟﻰ ‪٨‬‬

‫ﻟﺼﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺣﻴﺎﺯﺓ ﺭﺿﺎ ﺍﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬

‫ﻭﺍﻟﺘﺸﻄﻴﺐ ﺃﻣﺮﴽ ﺣﺎﺳﻤﴼ ﻓﻲ ﻋﻤﻠﻴﺔ ﺍﻟﺒﻴﻊ“‪.‬‬

‫ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ‪ ،‬ﺇﺫ ﻳﻘـــﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﺑﺎﻟﺮﻏﻢ‬

‫ﻭﻳﺸـــﻴﺮ ﺃﻭﻏﺴـــﺘﻴﻦ ﺃﻳﻀﴼ ﺍﻟﻰ ﺃﻥ ﺍﻟﻤﺴﺘﻘﺒﻞ ﺍﻟﻘﺮﻳﺐ‬

‫ﻣـــﻦ ﺃﻥ ﻃﺎﺑﻌـــﺎﺕ ﺍﻷﺳـــﻮﺩ ﻭﺍﻷﺑﻴـــﺾ ﻭﺍﻟﻄﺎﺑﻌـــﺎﺕ‬

‫ﺳﻴﺸـــﻬﺪ ﺗﻌﺎﻣـــﻞ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣـــﻊ ﺍﻟﺘﺤﺪﻳﺎﺕ‬

‫ﺗﺸـــﻬﺪ ﺗﻄﺒﻴﻘـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺇﺳـــﺘﺨﺪﺍﻣﺎﺕ‬

‫ﻋﻠـــﻰ ﺍﻟﺘﻮﻧـــﺮ ﺇﺿﻔـــﺎﺀ ﻗـــﻮﻯ ﺍﻟﻜﺘﺮﻭﺳـــﺘﺎﺗﻴﺔ ﻋﻨـــﺪ‬

‫ﺫﺍﺕ ﺍﻟﻘـــﺪﺭﺍﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﻌﺎﻟﻴـــﺔ‪ ،‬ﻭﻫﻨﺎ ﻳﺠﺐ ﺇﺗﺨﺎﺫ‬

‫ﻭﺍﺳﻌﺔ ﺇﺫ ﻳﺘﻢ ﺩﻣﺠﻬﺎ ﻓﻲ ﺃﺳﻮﺍﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ‬

‫ﺇﺿﺎﻓـــﺔ ﺍﻷﺣﺒـــﺎﺭ ﺃﻭ ﺍﻟﻄـــﻼﺀ‪ ،‬ﺇﻻ ﺃﻥ ﺃﻣـــﺮﴽ ﻛﻬـــﺬﺍ ﻟﻦ‬

‫ﻗـــﺮﺍﺭ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﺎﻹﻋﺘﻤـــﺎﺩ ﻋﻠـــﻰ ﻛﻴﻔﻴـــﺔ ﺗﻮﺍﻓـــﻖ‬

‫ﺑﻤﻌـــﺪﻻﺕ ﺷـــﺒﻪ ﺳـــﺮﻳﻌﺔ‪ ،‬ﻭﻳﺘـــﻢ ﺣﺎﻟﻴـــﴼ ﺗﻮﻇﻴـــﻒ‬

‫ﻳﻨﺠـــﺢ ﺗﻄﺒﻴﻘـــﻪ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻤﻌـــﺎﺩﻥ ﻭﺫﻟـــﻚ ﻷﻥ‬

‫ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴـــﺎ ﺍﻟﺮﻗﻤﻴﺔ ﺑﺼﻮﺭﺓ ﺃﺷـــﻤﻞ ﻧﻈـــﺮﴽ ﻟﻠﻔﺎﺋﺪﺓ‬

‫ﻗﺪﺭﺍﺗﻬـــﺎ ﺍﻟﺘﻮﺻﻴﻠﻴﺔ ﺗﺘﺴـــﺒﺐ ﺑﺤﺪﻭﺙ ﺗﺴـــ ّﺮﺏ ﻓﻲ‬

‫ﺍﻟﻄﺎﺑﻌـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﻊ ﻋﻤﻠﻴﺎﺕ ﺍﻹﻧﺘـــﺎﺝ ﺍﻟﺤﺎﻟﻴﺔ ﻭﻣﺎ‬ ‫ﺇﺫﺍ ﻛﺎﻧـــﺖ ﺳـــﺘﺨ ّﻔﻒ ﻣﻦ ﺍﻷﻋﺒـــﺎﺀ ﺍﻟﻤﺘﻨﺎﻣﻴﺔ ﻟﻠﻌﻤﻞ‬

‫ﺍﻟﻤﺴـــﺘﻬﻠﻚ ﻓﻲ ﺩﻭﺭﺍﻥ ﺍﻟﻄﺒﺎﻋـــﺔ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ‪ ،‬ﻟﻢ‬ ‫ﺗﻌﺪ ﺍﻟﺠﻮﺩﺓ ﺍﻟﺼﻮﺭﻳﺔ ّ‬ ‫ﺗﺸﻜﻞ ﻋﺎﺋﻘﴼ ﺑﻔﻀﻞ ﺍﻟﺘﻄﻮﺭﺍﺕ‬

‫ﺍﻟﺸـــﺤﻨﺎﺕ ﺍﻟﻤﻄﻠﻮﺑـــﺔ ﻟﻠﺤﻔـــﺎﻅ ﻋﻠﻴﻬـــﺎ‪ .‬ﻭﻗـــﺪ ﻻ‬ ‫ّ‬ ‫ﻳﺸـــﻜﻞ ﺃﻣـــﺮﴽ ﻛﻬﺬﺍ ﻣﺸـــﻜﻠﺔ ﺗُﺬﻛﺮ ﻓﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ‬

‫ﻋﻠﻰ ﺍﻟﻤـــﺪﻯ ﺍﻟﺒﻌﻴﺪ‪ .‬ﺛﺎﻧﻴﴼ‪ ،‬ﺍﻟﺪﻭﺭﺓ ﺍﻟﺘﺸـــﻐﻴﻠﻴﺔ‪ :‬ﻓﻘﺪ‬ ‫ﺗﺘﺮﺍﻭﺡ ﺍﻹﺣﺼﺎﺀﺍﺕ ﺍﻟﺘﺸـــﻐﻴﻠﻴﺔ ﻣﻦ ‪ ٣٠٠,٠٠٠‬ﺩﻣﻐﺔ‬

‫ﺍﻟﻘﺮﻳﺐ‪ ،‬ﻻﺳﻴﻤﺎ ﻣﻊ ﺳﻌﻲ ﺷﺮﻛﺔ ”ﺇﺳﻜﺎﺭﺕ“‪ ،‬ﻭﻫﻲ‬

‫ﻓﻲ ﺍﻟﺸـــﻬﺮ ﺿﻤﻦ ﺍﻟﺤﺪ ﺍﻷﺩﻧﻰ ﺍﻟﻰ ﺃﻛﺜﺮ ﻣﻦ ﺑﻀﻌﺔ‬

‫ﺍﻟﺤﺎﻟﻴﺔ ﺍﻟﺘﻲ ﺗﺸﻬﺪﻫﺎ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪.‬‬ ‫ّ‬ ‫ﺗﺴـــﻠﻂ ﺍﻟﺒﺤـــﻮﺙ ﺍﻟﺤﺪﻳﺜـــﺔ ﺍﻟﻀـــﻮﺀ ﻋﻠـــﻰ ﺍﻟﻌﻮﺍﻣﻞ‬

‫ﺭﺍﺋـــﺪﺓ ﺗﺼﻨﻴﻊ ﺍﻟﺼﺒﻐـــﺎﺕ ﺍﻟﻤﻌﺪﻧﻴﺔ ﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻡ‬

‫ﻣﻼﻳﻴـــﻦ ﺩﻣﻐﺔ ﺿﻤﻦ ﺍﻟﺤـــﺪ ﺍﻷﻋﻠﻰ‪ .‬ﻭﻫﻨﺎ ﻳﺘﻮﺟﺐ‬

‫ﻓﻲ ﺻﻨﺎﻋـــﺎﺕ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﻗﺒﻴـــﻞ ﺍﻟﺼﺒﻎ ﻭﺍﻟﻄﻼﺀ‪،‬‬

‫ﺍﻟﻤﺒﺘﻜـــﺮﺓ ﻟﺘﻜﻨﻮﻟﻮﺟﻴـــﺎ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ؛ ﺇﺫ ﻳﺘﻢ‬

‫ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ‪ ،‬ﺍﻟﺒﻼﺳـــﺘﻴﻚ ﻭﻣﻮﺍﺩ ﺍﻟﺘﺠﻤﻴﻞ‪ ،‬ﺍﻟﻰ‬

‫ﻋﻠـــﻰ ﺍﻟﻄ ّﺒﺎﻉ ﺃﻥ ﻳﻜﻮﻥ ﻗﺎﺩﺭﴽ ﻋﻠﻰ ﺍﻟﺘﻨﺒﺆ ﺑﻤﺘﻄﻠﺒﺎﺕ‬ ‫ﺍﻟﺪﻭﺭﺓ ﺍﻟﺘﺸﻐﻴﻠﻴﺔ ﻣﺴﺘﻘﺒ ً‬ ‫ﻼ‪ .‬ﺛﺎﻟﺜﴼ‪ ،‬ﺍﻟﻘﺪﺭﺓ ﺍﻟﺘﻮﺻﻴﻠﻴﺔ‬

‫ﺗﺮﻛﻴﺐ ﺍﻟﺨﻴﺎﺭﺍﺕ ﻓﻲ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻭﻓﻘﴼ‬

‫ﺇﻳﺠﺎﺩ ﺣﻞ ﻟﻤﺸـــﻜﻠﺔ ﺗﺪﻓﻖ ﺍﻷﺣﺒﺎﺭ ﺍﻟﻤﻌﺪﻧﻴﺔ ﺧﻼﻝ‬

‫ﻭﺍﻟﺴﺮﻋﺔ‪ :‬ﺗﺘﻴﺢ ﺃﻏﻠﺐ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻌﺪﻳﺪ ﻣﻦ‬

‫ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻣﻌﻬﺎ‪ .‬ﻓﻄﺎﺑﻌﺎﺕ‬ ‫ﻟﻠﻤﻮﺍﺩ ﺍﻟﺨﺎﻡ ﻭﺍﻷﺣﺒﺎﺭ ُ‬

‫ﻳﻤﻬﺪ ﻫـــﺬﺍ ﺍﻟﺤﻞ‬ ‫ﻓﻮﻫـــﺎﺕ ﺍﻟﻨﻔـــﺚ ﺍﻟﺤﺒﺮﻱ‪ .‬ﻭﻗـــﺪ ّ‬

‫ﻭﺳـــﺎﺋﻞ ﺍﻹﺭﺗﺒﺎﻁ ﺑﺎﻹﻧﺘﺮﻧﺖ ﻭﺗﻮﻓﺮ ﺑﻌﺾ ﺍﻟﻄﺮﺍﺯﺍﺕ‬

‫ﺍﻟﻄﺮﻳﻖ ﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ ﺍﻟﻤﻌﺪﻧﻲ ﻟﺪﺧﻮﻝ‬

‫ﺧﺎﺻﻴـــﺔ ﺍﻹﺭﺗﺒـــﺎﻁ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻭﺻﻠـــﺔ )‪(USB‬‬

‫ﺍﻷﺳﻮﺍﻕ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﻃﺮﺡ ﺗﻄﺒﻴﻘﺎﺕ ﻣﺸ ّﻮﻗﺔ ُﻳﻤﻜﻦ‬

‫ﻭﺍﻷﺛﺮﻧـــﺖ )‪ .(BaseT 10/100‬ﻭﻓﻴﻤـــﺎ ﻳﺘﻌﻠـــﻖ‬

‫ﺍﻟﻌﻈﻤﻰ ﺍﻟﺘﻲ ﺗﺘﻴﺤﻬﺎ‪ ،‬ﻭﺍﻟﻤﺘﻤﺜﻠﺔ ﺑﺘﺨﻔﻴﺾ ﺍﻟﻮﻗﺖ‬

‫ﺍﻟﻨﻔـــﺚ ﺍﻟﺤﺒـــﺮﻱ ﺍﻟﺴـــﺎﺋﻞ ﻭﺃﻧﻈﻤﺔ ﺍﻟﺘﻮﻧـــﺮ ﺍﻟﻤﺒﻠﻠﺔ‪/‬‬ ‫ﺍﻟﺠﺎﻓـــﺔ‪ ،‬ﻭﻃﺎﺑﻌﺎﺕ ﺍﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ ﺍﻟﺼﻠﺐ ﻭﻣﻌﺪﺍﺕ‬ ‫ﺍﻟـ“ﺛﻴﺮﻣـــﺎﻝ ﺗﺮﺍﻧﺴـــﻔﻴﺮ“ ﻭﺍﻷﺟﻬـــﺰﺓ ﺍﻟﺘﺼﻮﻳﺮﻳﺔ ﺗﻌﺪ‬

‫ﺇﺳـــﺘﺨﺪﺍﻣﻬﺎ ﻓﻲ ﺻﻨﺎﻋﺎﺕ ﺍﻟﺘﻐﻠﻴﻒ ﻭﻭﺳﺎﺋﻞ ﻋﺮﺽ‬

‫ﺑﻌﺎﻣـــﻞ ﺍﻟﺴـــﺮﻋﺔ‪ ،‬ﻳﺠﺐ ﺍﻷﺧـــﺬ ﻓﻲ ﺍﻟﺤﺴـــﺒﺎﻥ ﺃﻥ‬

‫ﺃﻭﻟﻰ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺘﻲ ﺗُﺴﺘﺨﺪﻡ ﺍﻟﻴﻮﻡ‪.‬‬

‫ﺍﻟﻤﻨﺘﺠﺎﺕ ﻭﺑﻄﺎﻗﺎﺕ ﺍﻟﻤﻌﺎﻳﺪﺓ‪.‬‬

‫ﺇﻣﻜﺎﻧﻴﺔ ﺍﻟﺴـــﺮﻋﺔ ﻣﻊ ﺇﺿﺎﻓـــﺔ ﺧﺎﺻﻴﺔ ”ﺩﻱ ﺃﻑ ﺇﻱ“‬

‫ﻭﻗﺪ ﺃﺷﺎﺭﺕ ﺩﺭﺍﺳﺔ ﺃﺟﺮﺍﻫﺎ ﻫﺎﻭﺭﺩ ﻓﻮﻏﻞ‪ ،‬ﻭﻫﻮ ﺃﺳﺘﺎﺫ‬

‫ﻭﺍﻟـــﻰ ﺟﺎﻧـــﺐ ﺍﻹﻋﺘﺒـــﺎﺭﺍﺕ ﺍﻟﻔﻨﻴﺔ ﺍﻷﺧـــﺮﻯ‪ ،‬ﻳﻌﺘﻤﺪ‬

‫ﺗﺰﺩﺍﺩ ﻋﻨﺪﻣﺎ ﻳﺘﻢ ﺭﺑﻂ ﺍﻟﻄﺎﺑﻌﺔ ﺑﻄﺮﺍﺯﺍﺕ ﺍﻟﺘﺸـــﻄﻴﺐ‬

‫ﺯﺍﺋﺮ ﻓﻲ ﻛﻠﻴﺔ ﺍﻟﻮﺳـــﺎﺋﻂ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺑﻤﻌﻬﺪ ﺭﻭﺷﺴـــﺘﺮ‬

‫ﺍﻟﻌﻤﻼﺀ ﻓﻲ ﺷﺮﺍﺀﻫﻢ ﻟﻠﻄﺎﺑﻌﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﻋﻠﻰ ﺳﻠﺴﻠﺔ‬

‫ﺍﻟﺪﺍﺧﻠـــﻲ‪ .‬ﺭﺍﺑﻌﴼ‪ ،‬ﺍﻟﺼﻴﺎﻧﺔ ﻭﺍﻟﺪﻋـــﻢ ﺍﻟﻔﻨﻲ‪ :‬ﻳﺠﺐ ﺃﻥ‬

‫ﻟﻠﺘﻘﻨﻴﺔ‪ ،‬ﻋﻦ ﻣﺘﻄﻠﺒﺎﺕ ﺍﻟﻮﺭﻕ ﺑﺎﻟﻨﺴﺒﺔ ﺍﻟﻰ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﻣﻦ ﺍﻟﻤﻤﻴﺰﺍﺕ ﺍﻟﺘﻲ ﺗﺘﻴﺤﻬﺎ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‪ ،‬ﻭﻣﻨﻬﺎ‬

‫ﺗﻜﻮﻥ ﺗﻜﻠﻔﺔ ﺧﺪﻣﺎﺕ ﺍﻟﺼﻴﺎﻧﺔ ﺍﻟﻴﻮﻣﻴﺔ ﻭﺍﻷﺳﺒﻮﻋﻴﺔ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﺍﻟـــﻰ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻨﻘـــﺎﻁ ﺍﻟﻬﺎﻣﺔ‪،‬‬

‫ﺧﺎﺻﻴـــﺔ ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻟﻤﺘﻐﺎﻳﺮﺓ‪ ،‬ﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ ﺇﺳـــﺘﺨﺪﺍﻡ‬

‫ﻧﺬﻛﺮ ﻣﻨﻬـــﺎ‪ :‬ﺇﻥ ﺍﻟﻤﺤﺘﻮﻳﺎﺕ ﺍﻟﺮﻃﺒﺔ ﻷﻱ ﻣﺎﺩﺓ ﺧﺎﻡ‬

‫ﻣﺪﻳﺎﺕ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺍﻟﻮﺭﻕ‪ ،‬ﺍﻟﺠﻮﺩﺓ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﺍﻟﻘﺪﺭﺓ‬

‫ﻭﺍﻟﺸـــﻬﺮﻳﺔ ﻣـــﻦ ﺃﻫﻢ ﺍﻹﻋﺘﺒـــﺎﺭﺍﺕ ﻟـــﺪﻯ ﺍﻟﻄ ّﺒﺎﻋﻴﻦ‬ ‫ﺍﻟﺬﻳﻦ ﻳﺪﻳﺮﻭﻥ ﻃﺎﺑﻌﺎﺕ ﺭﻗﻤﻴﺔ ﺫﺍﺕ ﻗﺪﺭﺓ ﻣﺘﻮﺳـــﻄﺔ‬

‫ﻣﺨﺼﺼـــﺔ ﻟﻺﺳـــﺘﺨﺪﺍﻡ ﻓﻲ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻳﻌﺪ‬

‫ﺍﻟﺘﺸـــﻐﻴﻠﻴﺔ ﻷﺟﻬـــﺰﺓ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓـــﺮﺥ ﻭﺗﻮﺍﻓﻘﻬﺎ ﻣﻊ‬

‫ﺍﻟﻰ ﻋﺎﻟﻴﺔ ﻧﺴﺒﻴﴼ‪.‬‬

‫ﺃﻣﺮﴽ ﺣﺎﺳﻤﴼ ﻭﺫﻟﻚ ﻷﻥ ﻣﺴﺘﻮﻯ ﺍﻟﺮﻃﻮﺑﺔ ﻳﺆﺛﺮ ﻋﻠﻰ‬

‫ﻣﻌﺪﺍﺕ ﺍﻟﺘﺸـــﻄﻴﺐ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ‪ ،‬ﻓﺈﻥ ﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ‬

‫ﻭﻳﺘﻮﻗﻊ ﺃﻥ ﺗﺸﻬﺪ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻭﺧﺎﺻﺔ ﻃﺒﺎﻋﺔ‬

‫ﺍﻟﺨﺼﺎﺋـــﺺ ﺍﻟﻌﺎﺯﻟﺔ ﻟﻠﻤﺎﺩﺓ ﺍﻟﺨﺎﻡ‪ ،‬ﻭﻳﺠﺐ ﺃﻥ ﻳﻜﻮﻥ‬

‫ﻃﺒﺎﻋـــﺔ ﺍﻟﺮﺯﻣﺔ ﺫﺍﺗﻬﺎ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺗﻘﻨﻴـــﺎﺕ ﻣﺘﻨﻮﻋﺔ‪،‬‬

‫ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻟﻤﺘﻐﺎﻳﺮﺓ‪ ،‬ﺧﻼﻝ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻘﺎﺩﻣﺔ ﻇﻬﻮﺭ‬

‫ﻣﺴـــﺘﻮﻯ ﺍﻟﺮﻃﻮﺑﺔ ﻓـــﻲ ﺃﺩﻧﻰ ﺩﺭﺟﺎﺗـــﻪ ﻟﻜﻲ ﺗﺤﺎﻓﻆ‬

‫ﻭﺗﻮﻗﻌﺎﺕ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﺻﻮﺭﺓ ﺑﺠﻮﺩﺓ ﺃﻋﻠﻰ‪ ،‬ﻭﺗﻮﻓﺮ‬

‫ﻓـــﺮﺹ ﻣﺘﻨﺎﻣﻴـــﺔ ﺿﻤﻦ ﺃﺳـــﻮﺍﻕ ﻣﺤـــﺪﺩﺓ ﻛﺎﻟﺪﻋﺎﻳﺔ‬

‫ﺍﻟﻤـــﺎﺩﺓ ﻋﻠـــﻰ ﺧﻮﺍﺻﻬـــﺎ ﺍﻟﻌﺎﺯﻟـــﺔ ﻓﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺬﻱ‬

‫ﺍﻟﻤﺰﻳﺪ ﻣﻦ ﻋﻤﻠﻴﺎﺕ ﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻷﻭﺗﻮﻣﺎﺗﻴﻜﻲ‪ ،‬ﻣﻊ‬

‫ﻭﺍﻹﻋـــﻼﻥ‪ ،‬ﺍﻟﺮﻋﺎﻳـــﺔ ﺍﻟﺼﺤﻴﺔ‪ ،‬ﺍﻟﻔﻨﺪﻗﺔ ﻭﺍﻟﺴـــﻴﺎﺣﺔ‪،‬‬

‫ﺗﻤﺘﻠـــﻚ ﻓﻴﻪ ﺷـــﺤﻨﺔ ﻛﺎﻓﻴـــﺔ ﻟﺘﻤﻜﻴـــﻦ ﻋﻤﻠﻴﺔ ﻧﻘﻞ‬

‫ﻗـــﺪﺭﺓ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﺤﺎﻟﻴﺔ ﻋﻠﻰ ﺗﻮﻓﻴـــﺮ ﺧﺎﺻﻴﺔ ﺇﺧﺘﻴﺎﺭ‬

‫ﺍﻟﺒﻴﻊ ﺑﺎﻟﺘﺠﺰﺋـــﺔ‪ ،‬ﺍﻟﺘﺄﻣﻴﻦ‪ ،‬ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﻤﺎﻟﻴﺔ‪ ،‬ﺍﻟﺘﻌﻠﻴﻢ‬

‫ﺍﻟﺘﻮﻧـــﺮ‪ .‬ﻭﻣﻊ ﺫﻟﻚ ﻻ ُﻳﻤﻜﻦ ﻟﻤﺴـــﺘﻮﻯ ﺍﻟﺮﻃﻮﺑﺔ ﺃﻥ‬ ‫ﻳﻜﻮﻥ ﻣﻨﺨﻔﻀﴼ ﺟﺪﴽ‪ ،‬ﻣﻤﺎ ﻳﺆﺩﻱ ﺍﻟﻰ ﺗﻜﻮﻳﻦ ﺷﺤﻨﺔ‬ ‫ﺍﻟﻜﺘﺮﻭﺳﺘﺎﺗﻴﺔ ﻓﺎﺋﻀﺔ ﺗﺘﺪﺍﺧﻞ ﻣﻊ ﻋﻤﻠﻴﺔ ﺍﻟﻨﻘﻞ‪ .‬ﺃﻣﺎ‬ ‫ﺇﺫﺍ ﻛﺎﻥ ﻣﺴـــﺘﻮﻯ ﺍﻟﺮﻃﻮﺑـــﺔ ﻋﺎﻟﻴﴼ ﺟـــﺪﴽ‪ ،‬ﻟﻦ ﺗﺘﻤﻜﻦ‬

‫ﻧﻮﻉ ﺍﻟﻮﺭﻕ‪ ،‬ﺗﻌﺪ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﺨﻮﺍﺹ ﻃﻠﺒﴼ ﻋﻨﺪ ﺷـــﺮﺍﺀ‬

‫ﻭﻣﺎ ﺷﺎﺑﻪ ﺫﻟﻚ‪.‬‬

‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﺮﻗﻤﻴﺔ‪.‬‬

‫ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻣﻦ ﻣﺠﻠﺘﻨﺎ‪ ،‬ﻃﺮﺣﻨﺎ ﻋﺪﺓ ﺗﺴـــﺎﺅﻻﺕ‬

‫ﻭﻣـــﻦ ﺑﻴـــﻦ ﺍﻹﻋﺘﺒـــﺎﺭﺍﺕ ﺍﻷﺧﺮﻯ ﺍﻟﺘـــﻲ ﺗﻮﺿﻊ ﻓﻲ‬ ‫ﺍﻟﺤﺴﺒﺎﻥ ﻋﻨﺪ ﺷـــﺮﺍﺀ ﻃﺎﺑﻌﺔ ﺭﻗﻤﻴﺔ‪ :‬ﺃﻭ ً‬ ‫ﻻ‪ ،‬ﺍﻟﺘﻜﻠﻔﺔ‪:‬‬

‫ﻋﻠـــﻰ ﺑﻌـــﺾ ﺍﻟﺨﺒـــﺮﺍﺀ ﺍﻟﻤﻤﺜﻠﻴﻦ ﻟﻜﺒﺮﻯ ﺷـــﺮﻛﺎﺕ‬ ‫ﺗﺼﻨﻴﻊ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﺣﻮﻝ ﺍﻟﺸـــﻜﻞ‬

‫ّ‬ ‫ﻳﺸـــﻜﻞ ﻓﻴﻪ ﺇﻧﺨﻔـــﺎﺽ ﺗﻜﻠﻔﺔ‬ ‫ﻓﻔـــﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺬﻱ‬

‫ﺍﻟـــﺬﻱ ﺗﺘﺨﺬﻩ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﺍﻟﺸـــﺮﻕ‬

‫ﻳﺆﺩﻱ ﺍﻟﻰ ﺿﻌﻒ ﻓﻲ ﻋﻤﻠﻴﺔ ﻧﻘﻞ ﺍﻟﺘﻮﻧﺮ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺧﺒﺮﴽ ﺳـــﺎﺭﴽ ﻟﺪﻯ ﺍﻟﻌﺪﻳﺪﻳﻦ‪ ،‬ﺗﺘﺮﺍﻭﺡ‬

‫ﺍﻷﻭﺳـــﻂ‪ ،‬ﻣـــﻊ ﺇﻟﻘﺎﺀ ﻧﻈـــﺮﺓ ﻋﻠﻰ ﺃﺣـــﺪﺙ ﺍﻟﺘﻮﺟﻬﺎﺕ‬

‫ﻭﺑﺎﻟﺮﻏـــﻢ ﻣﻦ ﺍﻟﺘﻄـــﻮﺭﺍﺕ ﺍﻟﺘﻲ ﺣﻘﻘﺘﻬـــﺎ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ‬

‫ﻗﻴﻤـــﺔ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻟﻤﺘﻮﻓﺮﺓ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﻣﻦ ﺑﻀﻌﺔ‬

‫ﻭﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﺘﻲ ﻣﻦ ﺷﺄﻧﻬﺎ ﺃﻥ ﺗﻌﻴﺪ ﺻﻴﺎﻏﺔ ﻣﻔﻬﻮﻡ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻓﻘﺪ ﺛﺒـــﺖ ﺻﻌﻮﺑﺔ ﺇﻋـــﺎﺩﺓ ﺇﻧﺘﺎﺝ‬

‫ﺁﻻﻑ ﻣـــﻦ ﺍﻟـــﺪﻭﻻﺭﺍﺕ ﺍﻟـــﻰ ﻣﺌـــﺎﺕ ﺍﻵﻻﻑ ﻣـــﻦ‬

‫ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺑﻤﺠﻤﻠﻬﺎ‪.‬‬

‫ﻣﺆﺛـــﺮﺍﺕ ﻣﻌﺪﻧﻴـــﺔ‪ ،‬ﺇﺫ ُﻳﻤﻜﻦ ﻟﻠﺘﻘﻨﻴـــﺎﺕ ﺍﻟﺘﻲ ﺗﻌﺘﻤﺪ‬

‫ﺍﻟﺪﻭﻻﺭﺍﺕ‪ ،‬ﻻﺳـــﻴﻤﺎ ﻣﻊ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻠﻮﻧﺔ‬

‫ﺍﻟﻤـــﺎﺩﺓ ﺍﻟﺨـــﺎﻡ ﻣﻦ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺷـــﺤﻨﺔ ﻛﺎﻓﻴﺔ ﻣﻤﺎ‬

‫ﻳﺘﻢ ﺗﻮﻇﻴﻒ‬ ‫ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﺮﻗﻤﻴﺔ‬ ‫ﺑﺼﻮﺭﺓ ﺃﺷﻤﻞ ﻧﻈﺮﴽ‬ ‫ﻟﻠﻔﺎﺋﺪﺓ ﺍﻟﻌﻈﻤﻰ‬ ‫ﺍﻟﺘﻲ ﺗﺘﻴﺤﻬﺎ‪،‬‬ ‫ﻭﺍﻟﻤﺘﻤﺜﻠﺔ ﺑﺘﺨﻔﻴﺾ‬ ‫ﺍﻟﻮﻗﺖ ﺍﻟﻤﺴﺘﻬﻠﻚ‬ ‫ﻓﻲ ﺩﻭﺭﺍﻥ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺯﻳﺮﻭﻛﺲ‬ ‫ﺯﻳﺮﻭﻛﺲ ﻣﻦ ﻣﺎﻛﻴﻨﺘﻲ ﺍﻟﻄﺒﺎﻋﺔ )‪(DC242/252‬‬

‫ﻣـــﻦ ﺃﻛﺜـــﺮ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺷـــﻌﺒﻴﺔ ﻭﺍﻟﺘﻲ ﺗﺘﻴـــﺢ ﺟﻮﺩﺓ‬

‫ﺍﻟـــﻰ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻷﻛﺜـــﺮ ﺷـــﻌﺒﻴﺔ )‪،(DC5000AP‬‬

‫ﺻﻮﺭﻳـــﺔ ﻻ ﻣﺜﻴﻞ ﻟﻬﺎ ﺿﻤﻦ ﻣﺮﺍﺣﻞ ﺍﻹﻧﺘﺎﺝ ﺍﻷﻭﻟﻲ‬

‫ﻣﺮﻭﺭﴽ ﺑﺎﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﻤﻄﺮﻭﺣﺔ ﺣﺪﻳﺜﴼ ”ﺯﻳﺮﻭﻛﺲ ‪“٧٠٠‬‬

‫ﻭﺑﺄﺳﻌﺎﺭ ﺟﻴﺪﺓ‪ ،‬ﻣﻤﺎ ﻳﺠﻌﻠﻬﺎ ﺍﻟﺨﻴﺎﺭ ﺍﻷﻣﺜﻞ ﻟﺸﺮﻛﺎﺕ‬

‫ﻭﻣﺎﻛﻴﻨـــﺔ ﺍﻹﻧﺘـــﺎﺝ ﺍﻟﻤﺘﻜﺎﻣﻠـــﺔ )‪،(DC8000AP‬‬ ‫ﻭﺇﻧﺘﻬـــﺎﺀﴽ ﺑﻤﺎﻛﻴﻨـــﺔ ﺩﻭﻛﻴﻮﻛﻮﻟـــﻮﺭ )‪ .(iGen4‬ﻭﺗﻌﺪ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺒﺘﺪﺋﺔ ﺃﻭ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺮﺍﻏﺒﺔ ﺑﺎﻟﺘﺤ ّﻮﻝ ﻛﻠﻴﴼ‬ ‫ﺍﻟﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﻤﻠﻮﻧﺔ‪.‬‬

‫ﺍﻟﻄﺎﺑﻌـــﺔ )‪ (DC5000AP‬ﻣـــﻦ ﺃﻛﺜـــﺮ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ‬

‫ﺗﺴـــﺘﻬﺪﻑ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺯﻳﺮﻭﻛـــﺲ‬

‫ﺍﻟﺮﻗﻤﻴﺔ ﺷـــﻌﺒﻴﺔ ﻭﺗﺤﻘﻴﻘﴼ ﻟﻠﻤﺒﻴﻌﺎﺕ ﻧﺘﻴﺠﺔ ﺗﻮﻓﺮﻫﺎ‬

‫)‪ (iGen4‬ﺗﻄﺒﻴﻘـــﺎﺕ ﻣﻦ ﻗﺒﻴـــﻞ ﺍﻟﻄﺒﺎﻋﺔ ﺑﻜﻤﻴﺎﺕ‬

‫ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺑﺄﺳﻌﺎﺭ ﻣﻨﺎﺳـــﺒﺔ‪ ،‬ﺗﻤﻴﺰﻫﺎ ﺑﺎﻷﺩﺍﺀ ﺍﻟﻔﺎﺋﻖ‬

‫ﻣﺤﺪﻭﺩﺓ‪ ،‬ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺑﺤﺴﺐ ﺍﻟﻄﻠﺐ‪ ،‬ﺍﻟﺨﺪﻣﺎﺕ‬

‫ﺯﻳﺮﻭﻛﺲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺃﻓﺮﻳﻘﻴﺎ‬

‫ﻭﺟﻮﺩﺓ ﺍﻟﺼﻮﺭ ﺍﻟﺘﻲ ﺗﻨﺘﺠﻬﺎ‪ .‬ﻭﺿﻤﻦ ﺳـــﻮﻕ ﺍﻹﻧﺘﺎﺝ‬

‫ﺫﺍﺕ ﺍﻟﻌﻼﻗـــﺔ‪ ،‬ﺍﻟﺼـــﻮﺭ‪ ،‬ﺍﻟﺒﺮﻭﺷـــﻮﺭﺍﺕ‪ ،‬ﺍﻟﻨﺸـــﺮﺍﺕ‬

‫ﻋﻤﻠﻴﺎﺕ ﺍﻷﺳﻮﺍﻕ ﺍﻟﻨﺎﻣﻴﺔ‬

‫ﺗﻴﻢ ﻏﻮﻟﺪ‬ ‫ﻣﺪﻳﺮ ﻋـــﺎﻡ ﺍﻹﻧﺘﺎﺝ ﻭﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻓﻲ‬

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‫ﺗﺘﻨﻮﻉ ﻗﺎﺋﻤﺔ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﺘﻲ ﺗﻄﺮﺣﻬﺎ‬

‫ﺍﻷﻭﻟﻲ‪ ،‬ﺗﺒﻘﻰ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ )‪(DC252‬‬

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‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﺍﻟﻄﺒﺎﻋـﺔﺍﻟﺮﻗﻤﻴـﺔ‪...‬‬ ‫ُ‬ ‫ُﻗ ٌ‬ ‫ﺑﺎﻟﺤﺴﺒـﺎﻥ‬ ‫ـﻮﺓ‬ ‫ﺗﺆﺧـﺬ ُ‬

‫ﻳﻘﺪﻣﻮﻥ ﺧﻼﺻﺔ ﻋﻦ ﺃﺣﺪﺙ ﺍﻟﺘﻄﻮﺭﺍﺕ ﺍﻟﺘﻲ‬ ‫ﺭ ّﻭﺍﺩ ﺻﻨﺎﻋﺔ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ّ‬ ‫ﻳﺸﻬﺪﻫﺎ ﺍﻟﺴﻮﻕ ﺍﻟﻤﺘﻨﺎﻣـﻲ ﻟﻠﻄﺒﺎﻋـﺔ ﺍﻟﺮﻗﻤﻴـﺔ‬

‫ﺍﻷﺭﺩﻥ‪ :‬ﻫﻴﺪﻟﺒﺮﺝ ﻣﺘﻔﺎﺋﻠـﺔ ﺑﺘﺤﻘﻴﻖ ﻣﻌﺪﻻﺕ ﻧﻤﻮ ﺛﺎﺑﺘﺔ‬ ‫ﺇﺭﺗﻔـــــﺎﻉ ﺍﻟﻄﻠــــﺐ ﻋﻠـــﻰ ﻣﻌـــــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋــــــﺔ ﺫﺍﺕ ﺍﻟﻘﻴﻤـــــﺔ ﺍﻟﻤﻀـﺎﻓــــــﺔ‬ ‫ﻳﻌﺪ ﺍﻷﺭﺩﻥ ﻣﻦ ﺍﻷﺳـــﻮﺍﻕ ﺍﻟﺘﻲ ﺗﻨﻤﻮ ﺑﻘﻮﺓ ﻳﻮﻣﴼ ﺑﻌﺪ‬

‫ﺗﺘﺪﻋـــﻰ ﺗﻠـــﻚ ﺍﻟﺘـــﻲ ﺗﺘﻴﺤﻬـــﺎ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﻳﻮﻡ‪ ،‬ﻭﻫﻮ ﻣﺎ ﻳﺆﻛﺪ ﻋﻠﻴﻪ ﻗﺴـــﻢ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭﺍﻟﺘﺴﻮﻳﻖ‬

‫ﺍﻹﻋﺘﻴﺎﺩﻳـــﺔ ﺑﺄﺭﺑﻌـــﺔ ﻟـــﻮﻥ‪ .‬ﻭﻋﻠـــﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ‪،‬‬

‫ﺳﺠﻠﺖ ﺍﻟﺸﺮﻛﺔ‬ ‫ﻓﻲ ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ ﺍﻷﺭﺩﻥ‪ .‬ﻓﻘﺪ ّ‬

‫ﺇﺳﺘﺜﻤﺮﺕ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻮﻃﻨﻴﺔ ﺑﻤﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺴﺘﺔ‬

‫ﻣﺒﻴﻌﺎﺕ ُﻣﺬﻫﻠﺔ ﻃﻮﺍﻝ ﺍﻟﻌﺎﻡ ﺍﻟﻤﺎﺿﻲ‪ ،‬ﻭﺫﻟﻚ ﺇﻧﻄﻼﻗﴼ‬

‫ﺃﻟـــﻮﺍﻥ ”ﺃﻛـــﺲ ﺃﻝ ‪ “٧٥‬ﻭﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺨﻤﺴـــﺔ‬

‫ﻣﻦ ﻣﻌﺮﺽ ﺩﺭﻭﺑﺎ ‪ ،٢٠٠٨‬ﻭﻫﻲ ﻻ ﺯﺍﻟﺖ ﻣﺎﺿﻴﺔ ﻓﻲ‬

‫ﺃﻟـــﻮﺍﻥ ”ﺃﺱ ﺃﻡ ‪ ،“٥٢‬ﻓﻲ ﺣﻴﻦ ﺇﻗﺘﻨﺖ ﻣﻄﺒﻌﺔ ﺍﻟﻐﺪﻳﺮ‬

‫ﺗﻘﺪﻣﺖ ﺑﻬﺎ‬ ‫ﺇﺑـــﺮﺍﻡ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺻﻔﻘﺎﺕ ﺍﻟﺸـــﺮﺍﺀ ﺍﻟﺘﻲ ّ‬

‫ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺨﻤﺴﺔ ﺃﻟﻮﺍﻥ ”ﺃﺱ ﺃﻡ ‪.“٧٤‬‬

‫ﺑﻌﺾ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﺍﻷﺭﺩﻥ‪.‬‬

‫ﻭﺗﻀﻴـــﻒ‪” :‬ﺑﺎﻟﺮﻏـــﻢ ﻣﻦ ﺣـــﺪﻭﺙ ﺇﻧﺨﻔﺎﺽ ﻃﻔﻴﻒ‬

‫ﺗﻘـــﻮﻝ ﻻﻧـــﺎ ﺍﻟﺤﺴـــﻴﻨﻲ‪ ،‬ﻣﺪﻳـــﺮﺓ ﺍﻟﻤـــﻮﺍﺭﺩ ﺍﻟﺒﺸـــﺮﻳﺔ‬

‫ﻓﻲ ﺍﻟﻤﺒﻴﻌﺎﺕ ﺧﻼﻝ ﺷﻬﺮﻱ ﻳﻨﺎﻳﺮ ﻭﻓﺒﺮﺍﻳﺮ‪ ،‬ﻻﺣﻈﻨﺎ‬

‫ﻭﺍﻟﺘﺴـــﻮﻳﻖ ﻓـــﻲ ﻫﻴﺪﻟﺒﺮﺝ ﺍﻷﺭﺩﻥ – ﺷـــﺮﻛﺔ ﺗﻄﻮﻳﺮ‬

‫ﻣﻊ ﺑﺪﺍﻳﺔ ﺷـــﻬﺮ ﻣﺎﺭﺱ ﺃﻥ ﺍﻟﺴﻮﻕ ﺑﺤﺎﺟﺔ ﺍﻟﻰ ﻋﻘﻮﺩ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ‪” :‬ﻧﻌﺘﻘـــﺪ ﺑـــﺄﻥ ﺍﻟﺴـــﻮﻕ ﺳـــﻴﺒﻘﻰ ﻗﻮﻳﴼ ﻓﻲ‬

‫ﺇﺳﺘﺜﻤﺎﺭﻳﺔ ﻧﻈﺮﴽ ﻹﺯﺩﻳﺎﺩ ﺣﺪﺓ ﺍﻟﺘﻨﺎﻓﺲ ﺑﻴﻦ ﺍﻟﻤﻄﺎﺑﻊ‪،‬‬

‫ﺍﻟﻮﻗـــﺖ ﺍﻟﺬﻱ ﻻ ﺯﻟﻨﺎ ﻓﻴـــﻪ ّ‬ ‫ﻧﺤﻀﺮ ﻟﺘﻨﻔﻴﺬ ﺍﻟﻌﺪﻳﺪ ﻣﻦ‬

‫ﻭﺍﻟﺬﻱ ﻛﺎﻥ ﺳﺒﺒﻪ ﻋﻮﺍﻣﻞ ﻋﺪﺓ ﻛﺈﺭﺗﻔﺎﻉ ﺍﻟﻄﻠﺐ ﻋﻠﻰ‬

‫ﺍﻟﻤﺸـــﺎﺭﻳﻊ؛ ﻭﻳﻌﻨـــﻲ ﺫﻟـــﻚ ﺃﻥ ﻋﻤﻼﺋﻨﺎ ﻭﺍﺛﻘـــﻮﻥ ﺑﻨﺎ‪،‬‬

‫ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺫﺍﺕ ﺍﻟﺠﻮﺩﺓ ﺍﻟﻌﺎﻟﻴﺔ‪ ،‬ﻭﺃﻭﻗﺎﺕ ﺍﻟﺘﺴـــﻠﻴﻢ‬

‫ﻭﻫـــﻢ ﻣﺎﺿﻮﻥ ﻓﻲ ﺗﻘﺪﻳﻢ ﻃﻠﺒﺎﺗﻬﻢ ﻟﺸـــﺮﺍﺀ ﻣﻌﺪﺍﺗﻨﺎ‪.‬‬

‫ﻭﺍﻷﺳﻌﺎﺭ ﺍﻟﺘﻨﺎﻓﺴﻴﺔ“‪.‬‬

‫ﻟﻘﺪ ﺃﻋﺮﺏ ﻋﻤﻼﺅﻧـــﺎ ﻋﻦ ﺇﻫﺘﻤﺎﻣﻬﻢ ﺑﺈﻗﺘﻨﺎﺀ ﻣﻌﺪﺍﺕ‬

‫ﻭﻗـــﺪ ﻗﺎﻣﺖ ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒـــﺮﺝ ﺍﻷﺭﺩﻥ ﻣﻨﺬ ﻣﻌﺮﺽ‬

‫ﺟﺪﻳـــﺪﺓ ﺗﻤﻜﻨّﻬﻢ ﻣﻦ ﺍﻟﺤﻔـــﺎﻅ ﻋﻠﻰ ﺍﻟﻮﻗﺖ ﻭﺍﻟﻤﺎﻝ‪،‬‬

‫ﺩﺭﻭﺑﺎ ‪ ٢٠٠٨‬ﺑﺘﺴﻠﻴﻢ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﻭﻃﺒﺎﻋـــﺔ ﺍﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺫﺍﺕ ﺟﻮﺩﺓ ﻋﺎﻟﻴﺔ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﺧﺎﺻﺔ ﻣﻦ ﻃﺮﺍﺯﺕ ”ﺳﺒﻴﺪﻣﺎﺳـــﺘﺮ“‪ ،‬ﺍﻟﻰ‬

‫ﺗﻮﺟﻪ‬ ‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟـــﻚ‪ ،‬ﻻﺣﻈﻨﺎ ﻭﻣﻨـــﺬ ﺍﻟﻌﺎﻡ ﺍﻟﺴـــﺎﺑﻖ ُ‬

‫ﺍﻟﻌﺪﻳـــﺪ ﻣﻦ ﺷـــﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻌﺎﻣﻠـــﺔ ﻓﻲ ﺍﻷﺭﺩﻥ‪،‬‬

‫ﺍﻟﻌﻤﻼﺀ ﻧﺤﻮ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﻌـــﺪﺍﺕ ﺗﺘﻴﺢ ﻟﻬﻢ ﻗﻴﻤﺔ‬

‫ﻧﺬﻛﺮ ﻣﻨﻬﺎ ﻣﻄﺒﻌﺔ ﻓﺮﺍﺱ‪ ،‬ﻣﻄﺒﻌﺔ ﺍﻟﻬﺸﺎﻡ‪ ،‬ﺍﻟﻤﻄﺒﻌﺔ‬

‫ﻣﻀﺎﻓـــﺔ؛ ﻭﻛﻨﺘﻴﺠـــﺔ ﻟﺬﻟﻚ ﺑﺎﺗـــﻮﺍ ﻳﻄﻠﺒـــﻮﻥ ﺧﻴﺎﺭﺍﺕ‬

‫ﺍﻟﻤﺮﻛﺰﻳـــﺔ‪ ،‬ﻣﻄﺒﻌـــﺔ ﺍﻟﻐﺪﻳﺮ‪ ،‬ﻣﻄﺒﻌﺔ ﺑﻴﻜﺎﺳـــﻮ‪ ،‬ﺍﻟﻌﺎﻟﻢ‬

‫ﺍﻟﺤﺪﻳـــﺚ ﻟﻠﻄﺒﺎﻋـــﺔ‪ ،‬ﺍﻟﻤﻄﺒﻌـــﺔ ﺍﻟﻮﻃﻨﻴـــﺔ ﻭﻣﻄﺒﻌـــﺔ‬ ‫ﺍﻟﺠﺎﻣﻌـــﺔ ﺍﻷﺭﺩﻧﻴـــﺔ‪ .‬ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ‪ ،‬ﻗﺎﻣﺖ ﺍﻟﺸـــﺮﻛﺔ‬ ‫ﺑﺘﻨﺼﻴﺐ ﻣﺎﻛﻴﻨﺔ ﻃﻲ )‪ (stahlfolder‬ﻟﺪﻯ ﻣﻄﺒﻌﺔ‬ ‫ﺻﺤﻴﻔﺔ ﺍﻟﺪﺳﺘﻮﺭ‪.‬‬ ‫ﻭﺗﺆﻛﺪ ﻻﻧﺎ ﻋﻠﻰ ﺃﻥ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻌﻘﻮﺩ ﺍﻟﺠﺪﻳﺪﺓ ﻻ ﺯﺍﻟﺖ‬ ‫ﻓـــﻲ ﻃﻮﺭ ﺍﻟﻨﻘـــﺎﺵ‪ ،‬ﺇﺫ ﺗﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﻧﺘﻮﻗﻊ‬ ‫ﺇﺳﺘﻼﻡ ﻃﻠﺒﺎﺕ ﺿﺨﻤﺔ ﺧﻼﻝ ﺍﻷﺷﻬﺮ ﺍﻟﻘﺎﺩﻣﺔ“‪.‬‬

‫ﻣﺼﺮ‪” :‬ﺷﺮﺍﻛـﺔ ﺍﻟﻄﺒﺎﻋـﺔ ﻭﺍﻹﻋﻼﻥ“ ّ‬ ‫ﺗﻨﻈﻢ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺍﻟﺪﻭﺭﺍﺕ ﺍﻟﻘﺼﻴـﺮﺓ‬ ‫ﺗﻬﺪﻑ ﺍﻟﺪﻭﺭﺍﺕ ﺍﻟﻰ ﺭﻓﻊ ﻛﻔﺎﺀﺍﺕ ﻭﻣﺴﺘﻮﻳﺎﺕ ﺍﻷﺩﺍﺀ ﺍﻟﻤﻬﺎﺭﻱ ﻟﻠﻌﺎﻣﻠﻴﻦ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋـﺔ‬

‫ﻣﺸـــﺮﻭﻉ ﺇﺻﻼﺡ ﺍﻟﺘﻌﻠﻴﻢ ﺍﻟﻔﻨـــﻲ ﻭﺍﻟﺘﺪﺭﻳﺐ ﺍﻟﻤﻬﻨﻲ‬

‫ﺗﺼﻤﻴﻢ ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﻣﻄﺒﻮﻋﺎﺕ ﺍﻟﺘﻌﺒﺌﺔ‬

‫ﻃﺒﺎﻋﺔ ﺍﻟﺮﻭﺗﻮﺟﺮﺍﻓﻴﻮﺭ ﻭﺗﺸﺨﻴﺺ ﻭﺣﻞ ﻣﺸﻜﻼﺕ‬

‫)‪ ،(TVET‬ﺳﻠﺴﻠﺔ ﻣﻦ ﺍﻟﺪﻭﺭﺍﺕ ﺍﻟﺘﺪﺭﻳﺒﻴﺔ ﺍﻟﻘﺼﻴﺮﺓ‬

‫ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﻭﻣﻄﺒﻮﻋـــﺎﺕ ﺍﻟﻨﺸـــﺮ؛ ﺍﻟﻤﺴـــﺢ ﺍﻟﻀﻮﺋـــﻲ‬

‫ﻋﻤﻠﻴﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻟﺴﻠﻚ ﺳﻜﺮﻳﻦ‪.‬‬

‫ﻭﺍﻟﺘـــﻲ ﻳﺼﻞ ﻋﺪﺩﻫﺎ ﺍﻟﻰ ﺣﻮﺍﻟـــﻲ ‪ ٥٠‬ﺩﻭﺭﺓ ﻣﺘﻨﻮﻋﺔ‪،‬‬

‫ﻭﻣﻌﺎﻟﺠـــﺔ ﺍﻟﺼﻮﺭ ﺍﻟﺮﻗﻤﻴﺔ؛ ﺇﻋـــﺪﺍﺩ ﺍﻟﻤﻠﻔﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ؛‬

‫ﻓـــﻲ ﺣﻴﻦ ﺗﺘﻤﺤﻮﺭ ﺩﻭﺭﺍﺕ ﺗﻘﻨﻴـــﺎﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﺗﺘـــﺮﺍﻭﺡ ﻣﺪﺗﻬـــﺎ ﻣـــﻦ ﺛﻼﺛﺔ ﺍﻟﻰ ﺳـــﺘﺔ ﺃﻳـــﺎﻡ‪ ،‬ﻭﺫﻟﻚ‬

‫ﺃﺳﺎﺳـــﻴﺎﺕ ﺍﻹﻧﺴـــﻴﺎﺑﺎﺕ ﺍﻟﺮﻗﻤﻴـــﺔ؛ ﺇﺩﺍﺭﺓ ﺍﻻﻟـــﻮﺍﻥ؛‬

‫ﻋـــﻦ ﻣﻮﺿﻮﻋﺎﺕ ﻣﺜـــﻞ ﺗﻘﻨﻴـــﺎﺕ ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﻘﺺ؛‬

‫ﺑﻬـــﺪﻑ ﺭﻓﻊ ﻛﻔـــﺎﺀﺍﺕ ﻭﻣﺴـــﺘﻮﻳﺎﺕ ﺍﻷﺩﺍﺀ ﺍﻟﻤﻬﺎﺭﻱ‬

‫ﺃﻧﻈﻤﺔ ﺇﻧﺘﺎﺝ ﺍﻟﺒﺮﻭﻓﺎﺕ؛ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ؛‬

‫ﻋﻤﻠﻴﺎﺕ ﺗﺠﻠﻴﺪ ﺍﻟﻜﺘﺐ؛ ﺗﻘﻨﻴﺎﺕ ﺍﻟﺘﻜﺴﻴﺮ؛ ﺗﺸﻄﻴﺐ‬

‫ﻟﻠﻌﺎﻣﻠﻴﻦ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﻣﺮﺍﻗﺒﺔ ﺍﻟﺠﻮﺩﺓ ﻓﻲ ﻣﺮﺍﺣﻞ ﻣﺎ ﻗﺒﻞ ﺍﻟﻄﺒﺎﻋﺔ؛ ﺗﻘﻨﻴﺎﺕ‬

‫ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ؛ ﻣﺮﺍﻗﺒـــﺔ ﺍﻟﺠـــﻮﺩﺓ ﻓﻰ ﻣﺮﺍﺣـــﻞ ﻣﺎ ﺑﻌﺪ‬

‫ﻭﻗﺎﻝ ﺍﻟﻤﻬﻨﺪﺱ ﺣﻤﺪﻱ ﺍﻟﻘﺒﻴﺴـــﻲ‪ ،‬ﺭﺋﻴﺲ ”ﺑﻴﺘﺮﺍ“‪،‬‬

‫ﺇﺧـــﺮﺍﺝ ﺍﻻﻓـــﻼﻡ ﻭﺍﻻﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣـــﻦ ﺍﻟﻜﻤﺒﻴﻮﺗﺮ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺗﺸـــﺨﻴﺺ ﻭﺣﻞ ﻣﺸـــﻜﻼﺕ ﻋﻤﻠﻴﺎﺕ ﻣﺎ‬

‫ﺇﻥ ﻗـــﺮﺍﺭ ﺗﻨﻈﻴﻢ ﺍﻟﺪﻭﺭﺍﺕ ﺍﻟﻘﺼﻴﺮﺓ ﺍﻟﺘﻲ ﺳـــﺘﺒﺪﺃ ﻓﻲ‬

‫ﻣﺒﺎﺷـــﺮﺓ؛ ﻣﺎ ﻗﺒﻞ ﻃﺒﺎﻋﺔ ﺍﻟﻔﻠﻜﺴـــﻮ؛ ﻣﺎ ﻗﺒﻞ ﻃﺒﺎﻋﺔ‬

‫ﺑﻌﺪ ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﺷـــﻬﺮ ﺃﻏﺴـــﻄﺲ ‪ ٢٠٠٩‬ﻭﺳـــﺘﻘﺎﻡ ﺑﻤﺮﻛﺰ ﺍﻟﺘﺪﺭﻳﺐ‬

‫ﺍﻟﺮﻭﺗﻮﺟﺮﺍﻓﻴـــﻮﺭ؛ ﻣـــﺎ ﻗﺒﻞ ﻃﺒﺎﻋﺔ ﺍﻟﺴـــﻠﻚ ﺳـــﻜﺮﻳﻦ‬

‫ﻭﺳـــﺘﺘﻨﺎﻭﻝ ﺍﻟـــﺪﻭﺭﺍﺕ ﺃﻳﻀﴼ ﻣﻮﺿﻮﻋـــﺎﺕ ﻋﺎﻣﺔ ﻣﺜﻞ‬

‫ﺍﻟﻤﻬﻨـــﻲ ﻭﺍﻟﺘﻌﻠﻴـــﻢ ﺍﻟﻄﺒﺎﻋـــﻲ ﻓـــﻲ ﺇﻣﺒﺎﺑـــﺎ ﺑﺎﻟﺠﻴﺰﺓ‪،‬‬

‫ﻭﺗﺸـــﺨﻴﺺ ﻭﺣـــﻞ ﻣﺸـــﻜﻼﺕ ﻋﻤﻠﻴـــﺎﺕ ﻣـــﺎ ﻗﺒﻞ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺆﻣﻨـــﺔ؛ ﺍﻟﻨﺸـــﺮ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ؛ ﻣﺤﺎﺳـــﺒﺔ‬

‫ﻗـــﺪ ﺃﺗﺨﺬ ﺑﻌﺪ ﺃﻥ ﻗﺎﻣـــﺖ ﻧﺨﺒﺔ ﻣﻦ ﺍﻹﺳﺘﺸـــﺎﺭﻳﻴﻦ‬

‫ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﺍﻟﺘﻜﺎﻟﻴـــﻒ؛ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻌﺎﻣـــﺔ ﻟﻠﻤﻄﺎﺑـــﻊ؛ ﺍﻟﺘﺴـــﻮﻳﻖ‬

‫ﺍﻟﻤﺤﻠﻴﻴـــﻦ ﻭﺍﻟﺪﻭﻟﻴﻴﻦ ﺑﻤﺴـــﺢ ﺷـــﺎﻣﻞ ﻹﺣﺘﻴﺎﺟﺎﺕ‬

‫ﺃﻣـــﺎ ﺍﻟـــﺪﻭﺭﺍﺕ ﺍﻟﻤﺘﺨﺼﺼـــﺔ ﺑﺘﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ‪،‬‬

‫ﻟﻠﻤﺆﺳﺴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ؛ ﺗﺨﻄﻴﻂ ﺍﻻﻧﺘـــﺎﺝ ﻭﺍﻟﺘﻌﺎﻣﻞ‬

‫ﻭﻣﺘﻄﻠﺒﺎﺕ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺼﺮﻳﺔ‪ ،‬ﻭﺃﻥ ﻋﺪﺩ ﺍﻟﻤﺴﺠﻠﻴﻦ‬

‫ﻓﺴـــﺘﺘﻨﺎﻭﻝ ﻣﻮﺿﻮﻋـــﺎﺕ ﻣـــﻦ ﻗﺒﻴﻞ ﻃﺒﺎﻋـــﺔ ﺍﻟﻠﻴﺜﻮ‬

‫ﺍﻟﺼﺤﻴـــﺢ ﻣـــﻊ ﺃﻭﺍﻣـــﺮ ﺍﻟﺘﺸـــﻐﻴﻞ؛ ﺻﻴﺎﻧـــﺔ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﻓﻲ ﻫﺬﻩ ﺍﻟﺪﻭﺭﺍﺕ ﻗﺪ ﺯﺍﺩ ﻋﻦ ﺍﻟـ ‪ ٥٠٠‬ﻣﺘﺪﺭﺏ‪.‬‬

‫ﺍﻭﻓﺴـــﺖ ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻟﻔﺮﺥ؛ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺍﻭﻓﺴﺖ‬

‫ﺍﻟﻄﺒﺎﻋﺔ؛ ﺣﻞ ﺍﻟﻤﺸـــﺎﻛﻞ ﺍﻟﺒﻴﺌﻴـــﺔ؛ ﺍﻷﻣﻦ ﺍﻟﺼﻨﺎﻋﻲ‬

‫ﻭﺃﺷـــﺎﺭ ﺍﻟﻘﺒﻴﺴـــﻲ ﺍﻟﻰ ﺃﻥ ﺗﺼﻤﻴﻢ ﻫﺬﻩ ﺍﻟﺪﻭﺭﺍﺕ ﻗﺪ‬

‫ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻟﻮﻳﺐ؛ ﻃﺒﺎﻋﺔ ﺍﻟﻔﻠﻜﺴـــﻮ ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳﺔ‬

‫ﻟﺸﺮﻛﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ؛ ﺧﺎﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ؛ ﻃﺒﺎﻋﺔ ﻭﺗﺼﻨﻴﻊ‬

‫ﺗﻤـــﺖ ﺑﺎﻹﺳـــﺘﻌﺎﻧﺔ ﺑﺨﺒـــﺮﺍﺀ ﻣﺼﺮﻳﻴـــﻦ ﻭﺃﻭﺭﻭﺑﻴﻴﻦ‪،‬‬

‫ﺑﺎﻟﻔـــﺮﺥ؛ ﻃﺒﺎﻋـــﺔ ﺍﻟﻔﻠﻜﺴـــﻮ ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳـــﺔ ﺑﺎﻟﻮﻳـــﺐ؛‬

‫ﺍﻟﻼﻓﺘﺎﺕ ﺍﻻﻋﻼﻧﻴﺔ ﻭﺍﻟﻤﻮﺍﺻﻔﺎﺕ ﺍﻟﻘﻴﺎﺳﻴﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ‬

‫ﻭﺑﺄﻧﻬﺎ ﺳـــﺘﺘﻮﻓﺮ ﻟﻠﻌﺎﻣﻠﻴﻦ ﻓـــﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ‬

‫ﻃﺒﺎﻋﺔ ﺍﻟﺮﻭﺗﻮﺟﺮﺍﻓﻴﻮﺭ؛ ﻣﺮﺍﻗﺒـــﺔ ﺍﻟﺠﻮﺩﺓ ﻓﻲ ﻣﺮﺍﺣﻞ‬

‫ﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﻣﺼﺮ ﻭﻛﺎﻓﺔ ﺍﻟﺪﻭﻝ ﺍﻟﻌﺮﺑﻴﺔ ﻭﺍﻷﺟﻨﺒﻴﺔ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ؛ ﺗﺸـــﺨﻴﺺ ﻭﺣـــﻞ ﻣﺸـــﻜﻼﺕ ﻋﻤﻠﻴـــﺎﺕ‬

‫ﻳﺸـــﺎﺭ ﺍﻟﻰ ﻫﺬﻩ ﺍﻟﺪﻭﺭﺍﺕ ﺍﻟﻘﺼﻴﺮﺓ ﺳـــﺘﺘﻨﺎﻭﻝ ﺍﻟﻌﺪﻳﺪ‬

‫ﻃﺒﺎﻋـــﺔ ﺍﻻﻭﻓﺴـــﺖ؛ ﻃﺒﺎﻋـــﺔ ﺍﻟﺴـــﻠﻚ ﺳـــﻜﺮﻳﻦ؛‬

‫ﻣﻦ ﺍﻟﻤﻮﺿﻮﻋـــﺎﺕ ﺍﻟﻤﺘﺨﺼﺼﺔ ﺑﺼﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ‪،‬‬

‫ﺗﺸـــﺨﻴﺺ ﻭﺣـــﻞ ﻣﺸـــﻜﻼﺕ ﻋﻤﻠﻴـــﺎﺕ ﻃﺒﺎﻋـــﺔ‬

‫‪ME Printer August- september 2009‬‬

‫ّ‬ ‫ﺗﻨﻈﻢ ﺷﺮﺍﻛﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻹﻋﻼﻥ ”ﺑﻴﺘﺮﺍ“ ﻣﻦ ﺧﻼﻝ‬

‫ﻛﺘﻘﻨﻴﺎﺕ ﻣﺎ ﻗﺒﻞ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺼﻤﻴﻢ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺸﻤﻞ‬

‫ﺍﻟﻔﻠﻜﺴـــﻮ؛ ﺗﺸـــﺨﻴﺺ ﻭﺣـــﻞ ﻣﺸـــﻜﻼﺕ ﻋﻤﻠﻴﺎﺕ‬

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‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺍﻟﻴﻤـﻦ‪” :‬ﺍﻟﻤﺆﺳﺴﺔ ﺍﻟﻌﺎﻣﺔ ﻟﻤﻄﺎﺑﻊ ﺍﻟﻜﺘﺎﺏ ﺍﻟﻤﺪﺭﺳﻲ“ ّ‬ ‫ﺗﻨﻔﺬ ﺧﻄﺔ‬ ‫ﺗﻄﻮﻳﺮﻳﺔﺷﺎﻣﻠـﺔ‬ ‫ﺍﻟﺨﻄـﺔ ﺗﻬﺪﻑ ﺍﻟﻰ ﺭﻓـﻊ ﻗـﺪﺭﺓ ﺍﻟﻤﻄﺎﺑـﻊ ﺍﻹﻧﺘﺎﺟﻴـﺔ ﺍﻟﻰ ﺃﻛﺜـﺮ ﻣﻦ ‪ ٨٠‬ﻣﻠﻴﻮﻥ ﻛﺘﺎﺏ ﺳﻨﻮﻳﴼ‬ ‫ُﻗﺪﺭﺗﻬﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ ‪ ١٥‬ﻣﻠﻴﻮﻥ ﻛﺘﺎﺏ ﺳـــﻨﻮﻳﴼ ﻓﻲ ﻓﺮﻉ‬

‫ﺃﺑـــﻮ ﺣﻮﺭﻳﺔ‪” :‬ﺗﺼﻞ ﻗﺪﺭﺓ ﺍﻟﻤﺆﺳﺴـــﺔ ﺍﻟﻌﺎﻣﺔ ﻟﻤﻄﺎﺑﻊ‬

‫ﺍﻟﻤﻌـــﻼ ﺑﻌﺪﻥ‪ ،‬ﻭﺇﺿﺎﻓـــﺔ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋـــﺔ ﺩﺍﺋﺮﻳﺔ ﻓﻲ‬

‫ﺍﻟﻜﺘﺎﺏ ﺍﻟﻤﺪﺭﺳـــﻲ ﺍﻟﻔﻌﻠﻴﺔ ﺣﺎﻟﻴـــﴼ ﺑﻀﻐﻂ ﺍﻟﻮﺭﺩﻳﺎﺕ‬

‫ﻓﺮﻉ ﺍﻟﻤﻜﻼ‪.‬‬

‫ﺍﻟﺜﻼﺙ‪ ،‬ﻣﻦ ‪ ٤٥‬ﺇﻟﻰ ‪ ٥٠‬ﻣﻠﻴﻮﻥ ﻛﺘﺎﺏ ﺳﻨﻮﻳﴼ‪ ،‬ﻟﻜﻦ‬

‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﻧﺴـــﺘﻬﺪﻑ ﻣـــﻦ ﺧـــﻼﻝ ﺍﻟﺨـــﻂ‬ ‫ﻭﺃﺿـــﺎﻑ‬

‫ﻧﻈـــﺮﴽ ﻟﻘـــﺪﻡ ﺍﻵﻻﺕ ﺣﻴﺚ ﻳﺼﻞ ُﻋﻤـــﺮ ﺑﻌﻀﻬﺎ ﻣﻦ‬

‫ﺍﻹﻧﺘﺎﺟـــﻲ ﺍﻟﺠﺪﻳـــﺪ ﻃﺒﺎﻋـــﺔ ﺃﻛﺜـــﺮ ﻣـــﻦ ‪ ١٥‬ﻣﻠﻴﻮﻥ‬

‫‪ ٢٥‬ﺇﻟـــﻰ ‪ ٣٠‬ﻋﺎﻣﴼ‪ ،‬ﺗﻘﻞ ﻗﺪﺭﺗﻬـــﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻋﺎﻣﴼ ﺑﻌﺪ‬

‫ﻛﺘﺎﺏ ﺳـــﻨﻮﻳﴼ‪ ،‬ﻭﺳـــﺘﻨﻀﻢ ﻫﺬﻩ ﺍﻵﻻﺕ ﺇﻟﻰ ﺃﺳﻄﻮﻝ‬

‫ﻋﺎﻡ ﺍﻷﻣﺮ ﺍﻟﺬﻱ ﻳﺴـــﺘﺪﻋﻲ ﺇﺩﺧﺎﻝ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ‬

‫ﺁﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﻤﺆﺳﺴﺔ‪ ،‬ﺑﺤﻠﻮﻝ ﺷﻬﺮ ﺃﻛﺘﻮﺑﺮ ﻣﻦ‬

‫ﺟﺪﻳﺪﺓ“‪.‬‬

‫ﺍﻟﻌـــﺎﻡ ﺍﻟﻘـــﺎﺩﻡ‪ ،‬ﻭﻧﺮﺍﻫﻦ ﻋﻠـــﻰ ﺃﻥ ﺗﺨﺮﺟﻨﺎ ﻣﻦ ﻋﻤﻖ‬

‫ﻭﻓـــﻲ ﺇﻃـــﺎﺭ ﺍﻟﻤﺮﺣﻠﺔ ﺍﻻﻭﻟﻰ ﻣﻦ ﻣﺸـــﺮﻭﻉ ﺗﻮﺳـــﻌﺔ‬ ‫ﻭﺗﺤﺪﻳـــﺚ ﺍﻟﻤﺆﺳﺴـــﺔ‪ُ ،‬ﻓﺘﺤـــﺖ ﻣﺆﺧـــﺮﴽ ﺑﻤﺒﻨـــﻰ‬

‫ﻷﻧﻪ ﻟﻮ ﺗﻌﻄﻠﺖ ﺁﻟﺔ ﻣﻦ ﺍﻵﻻﺕ ﺍﻟﻜﺒﻴﺮﺓ ﺑﺎﻟﻤﺆﺳﺴﺔ‬

‫ﺍﻟﻤﺆﺳﺴﺔ ﺍﻟﻌﺎﻣﺔ ﻟﻤﻄﺎﺑﻊ ﺍﻟﻜﺘﺎﺏ ﺍﻟﻤﺪﺭﺳﻲ ﺑﺼﻨﻌﺎﺀ‬

‫ﺳـــﻨﻔﻘﺪ ﺣﻮﺍﻟـــﻲ ‪ ٣٠‬ﺑﺎﻟﻤﺎﺋـــﺔ ﻣﻦ ﺍﻟﻘـــﺪﺭﺓ ﺍﻹﻧﺘﺎﺟﻴﺔ‬ ‫ﺍﻟﺤﺎﻟﻴـــﺔ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻫﺬﻩ ﺍﻵﻻﺕ ﺍﻟﺠﺪﻳﺪﺓ ﺳـــﺘﻮ ﱢﻓﺮ ﻟﻨﺎ‬

‫ﻣﻈﺎﺭﻳـــﻒ ﻣﻨﺎﻗﺼﺔ ﺷـــﺮﺍﺀ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋـــﺔ ﺩﺍﺋﺮﻳﺔ‬ ‫ﺗﻘﺪﺭ ﻗﻴﻤﺘﻬـــﺎ ﺑﻤﻠﻴﺎﺭﻳـــﻦ ﻭ‪ ٥٠٠‬ﻣﻠﻴﻮﻥ‬ ‫ﻟﻠﻤﺆﺳﺴـــﺔ ّ‬

‫ﻣﺼـــﺪﺭ ﺃﻣﺎﻥ ﻓـــﻲ ﺗﻮﻓﻴﺮ ﺍﻟﻜﺘﺎﺏ ﺍﻟﻤﺪﺭﺳـــﻲ‪ ،‬ﻭﺃﻳﻀﴼ‬

‫ﺭﻳـــﺎﻝ ﻳﻤﻨﻲ‪ ،‬ﻭﺗﺘﺨﻄﻰ ﻗﺪﺭﺗﻬـــﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺃﻛﺜﺮ ﻣﻦ‬

‫ﻣﺼﺪﺭ ﺃﻣﺎﻥ ﻣﻦ ﺁﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻘﺪﻳﻤﺔ“‪.‬‬

‫‪ ١٥‬ﻣﻠﻴﻮﻥ ﻛﺘﺎﺏ ﺳﻨﻮﻳﴼ‪.‬‬

‫ﻭﺃﺷـــﺎﺭ ﺃﺑﻮ ﺣﻮﺭﻳـــﺔ ﺍﻟﻰ ﺃﻧﻪ ﺗﻢ ﺗﻮﺟﻴﻪ ﺍﻟﺪﻋﻮﺓ ﻟﺴـــﺖ‬

‫ﻭﺣﻀﺮ ﺍﻟﻤﻨﺎﻗﺼﺔ ﺍﻟﺘﻲ ﺗﻘﺪﻣﺖ ﻟﻬﺎ ﺛﻼﺙ ﺷـــﺮﻛﺎﺕ‬

‫ﺷـــﺮﻛﺎﺕ ﻋﺎﻟﻤﻴﺔ ﻟﺘﻘﺪﻳﻢ ﻋﺮﻭﺿﻬـــﺎ ﺍﻟﻔﻨﻴﺔ ﻭﺍﻟﻤﺎﻟﻴﺔ‬

‫ﻋﺎﻟﻤﻴـــﺔ ﺳـــﻮﻳﺪﻳﺔ ﻭﻓﺮﻧﺴـــﻴﺔ ﻭﺍﻟﻤﺎﻧﻴـــﺔ ﻣﺘﺨﺼﺼﺔ‬

‫ﻟﺘﻮﺭﻳﺪ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻰ ﺗﻮﺟﻴﻪ ﺍﻟﺪﻋﻮﺓ‬

‫ﻓـــﻲ ﺻﻨﺎﻋـــﺔ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﺍﻟﺪﻛﺘـــﻮﺭ ﻋﺒﺪﺍﷲ‬

‫ﻷﺭﺑﻊ ﺷـــﺮﻛﺎﺕ ﻋﺎﻟﻤﻴﺔ ﻟﺘﻮﺭﻳﺪ ﺧﻂ ﺗﺠﻠﻴﺪ ﻭﺗﺠﻤﻴﻊ‬

‫ﺍﺑـــﻮ ﺣﻮﺭﻳﺔ‪ ،‬ﻭﺃﻣﻴﻦ ﻋـــﺎﻡ ﺍﻟﻠﺠﻨﺔ ﺍﻟﻌﻠﻴـــﺎ ﻟﻠﻤﻨﺎﻗﺼﺎﺕ‬

‫ﻣﻄﺒﻮﻋـــﺎﺕ ﺍﻟﺪﻭﻟـــﺔ ﻭﺗﻬﻴﺌـــﺔ ﺍﻟﻤﻄﺎﺑـــﻊ ﻟﻠﺪﺧﻮﻝ ﻓﻲ‬

‫ﺑﻘـــﺪﺭﺓ ﺳـــﺒﻌﺔ ﺁﻻﻑ ﻛﺘـــﺎﺏ ﻓـــﻲ ﺍﻟﺴـــﺎﻋﺔ‪ ،‬ﻣﻀﻴﻔﴼ‬

‫ﻭﺍﻟﻤﺰﺍﻳـــﺪﺍﺕ ﺃﻧﻌـــﻢ ﺍﻟﺸـــﻬﺎﺭﻱ ﻭﻣﻤﺜـــﻞ ﺍﻟﺸـــﺮﻛﺎﺕ‬

‫ﺃﻥ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺘـــﻲ ﺗﻢ ﺇﺧﺘﻴﺎﺭﻫﺎ ﻗـــﺪ ﺃﻗ ّﺮﺗﻬﺎ ﺍﻟﻠﺠﻨﺔ‬

‫ﺍﻟﻤﺘﻨﺎﻓﺴﺔ‪.‬‬

‫ﻭﻗـــﺎﻝ ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﻌـــﺎﻡ ﺍﻟﺘﻨﻔﻴـــﺬﻱ ﻟﻠﻤﺆﺳﺴـــﺔ ﺍﻟﻌﺎﻣﺔ‬

‫ﺍﻻﺳﺘﺸـــﺎﺭﻳﺔ ﺍﻟﺴـــﻮﻳﺪﻳﺔ )ﺟﺮﺍﻓﻴﻮﻡ ﻛﻮﻧﺴـــﻠﺖ( ﺑﻌﺪ‬

‫ﺍﻟﺰﺟﺎﺟﺔ‪ ،‬ﻭﻣﻦ ﻧﻔﻖ ﺃﺯﻣﺔ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺎﺏ ﺍﻟﻤﺪﺭﺳﻲ؛‬

‫ﺗﺸﻬﺪ ﺍﻟﻤﺆﺳﺴـــﺔ ﺍﻟﻌﺎﻣﺔ ﻟﻤﻄﺎﺑﻊ ﺍﻟﻜﺘﺎﺏ ﺍﻟﻤﺪﺭﺳﻲ‬ ‫ﻓـــﻲ ﺍﻟﻴﻤﻦ ﺗﻨﻔﻴـــﺬ ﺧﻄﺔ ﺗﻄﻮﻳﺮ ﻭﺗﻮﺳـــﻌﺔ ﻭﺗﺤﺪﻳﺚ‬ ‫ﻫـــﻲ ﺍﻷﻛﺒﺮ ﻣﻨﺬ ﺇﻧﺸـــﺎﺋﻬﺎ‪ ،‬ﺑﺘﻜﻠﻔﺔ ﺗﺰﻳﺪ ﻋﻦ ﺳـــﺒﻌﺔ‬ ‫ﻣﻠﻴـــﺎﺭﺍﺕ ﺭﻳﺎﻝ ﻳﻤﻨﻲ؛ ﺑﻬﺪﻑ ﺭﻓﻊ ﻗﺪﺭﺗﻬﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ‬ ‫ﺇﻟﻰ ﺃﻛﺜﺮ ﻣﻦ ‪ ٨٠‬ﻣﻠﻴﻮﻥ ﻛﺘﺎﺏ ﺳﻨﻮﻳﴼ‪ ،‬ﻭﺗﻮﻓﻴﺮ ﺟﻤﻴﻊ‬ ‫ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺑﺤﻠﻮﻝ ﻋﺎﻡ ‪.٢٠١١‬‬

‫ﺍﻟ ُﻌﻠﻴـــﺎ ﻟﻠﻤﻨﺎﻗﺼـــﺎﺕ ﻭﺍﻟﻤﺰﺍﻳﺪﺍﺕ ﻭﺣﺪﺩﺗﻬﺎ ﺍﻟﺸـــﺮﻛﺔ‬

‫ﻭﻭﻓﻘﴼ ﻷﺑﻮ ﺣﻮﺭﻳﺔ‪ ،‬ﺗﻢ ﻓﻲ ﺇﻃﺎﺭ ﺍﻟﻤﺮﺣﻠﺔ ﺍﻷﻭﻟﻰ ﺃﻳﻀﴼ‬ ‫ﺗﺠﻬﻴﺰ ﺑﻨﻴﺔ ﺗﺤﺘﻴﺔ ﻛﺎﻣﻠﺔ ﻟﻮﺣﺪﺓ ﻃﺒﺎﻋﺔ ﺟﺪﻳﺪﺓ ﻓﻲ‬

‫ﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻜﺘﺎﺏ ﺍﻟﻤﺪﺭﺳـــﻲ‪ ،‬ﺍﻟﺪﻛﺘﻮﺭ ﻋﺒـــﺪ ﺍﷲ ﺃﺑﻮ‬

‫ﻗﻴﺎﻣﻬﺎ ﺑﺪﺭﺍﺳـــﺔ ﺗﻔﺼﻴﻠﻴﺔ ﻟﻮﺍﻗﻊ ﺍﻟﻤﺆﺳﺴـــﺔ ﻭﻣﺴـــﺢ‬

‫”ﻣﻨﻄﻘﺔ ﺟﺪﺭ“ ﺑﺼﻨﻌﺎﺀ‪ ،‬ﻋﻠﻰ ﻣﺴـــﺎﺣﺔ ﺗﻘﺪﺭ ﺑﺤﻮﺍﻟﻲ‬

‫ﻟﻠﻔﺘـــﺮﺓ ‪ ،٢٠١١-٢٠٠٩‬ﺗﺘﻀﻤـــﻦ ﺍﻟﻤﺮﺣﻠـــﺔ ﺍﻷﻭﻟـــﻰ‬

‫ﺷـــﺎﻣﻞ ﻹﺣﺘﻴﺎﺟـــﺎﺕ ﺍﻟﻜﺘـــﺎﺏ ﺍﻟﻤﺪﺭﺳـــﻲ‪ ،‬ﻭﻣﻌﺮﻓﺔ‬ ‫ﺍﻹﻣﻜﺎﻧﻴـــﺎﺕ ﺍﻟﻤﺘﻮ ﱢﻓـــﺮﺓ ﻟـــﺪﻯ ﺍﻟﻤﺆﺳﺴـــﺔ‪ ،‬ﻭﻗـــﺪﺭﺓ‬

‫‪ ١,١٠٠‬ﻟﺒﻨـــﺔ‪ ،‬ﻭﺗﺠﻬﻴـــﺰ ﻫﻨﺎﺟﺮ ﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺠﺪﻳﺪﺓ‪.‬‬

‫ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ‪ ،‬ﻭﻧﺴـــﺒﺔ ﺍﻟﻨﻤﻮ ﺍﻟﺴـــﻨﻮﻱ‬

‫ﻭﻋﻦ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳـــﻴﺔ ﻟﻠﻌﺎﻡ ﺍﻟﻤﻘﺒﻞ‪ ،‬ﺧﺘﻢ‬

‫ﻟﻼﺣﺘﻴﺎﺝ‪.‬‬

‫ﺃﺑـــﻮ ﺣﻮﺭﻳـــﺔ ﺣﺪﻳﺜﻪ ﺑﺎﻟﻘـــﻮﻝ ﺇﻥ ﺍﻟﻤﺆﺳﺴـــﺔ ﺃﻧﺠﺰﺕ‬

‫ﻋﺎﻡ ‪ ،٢٠١٠‬ﺗﻮﺳـــﻌﺔ ﻣﻄﺎﺑﻊ ﺍﻟﻜﺘﺎﺏ ﺑﻔﺮﻉ ﺍﻟﻤﻨﺼﻮﺭﺓ‬

‫ﻭﻟﻔﺖ ﺇﻟﻰ ﺃﻥ ﺍﻟﻤﺆﺳﺴـــﺔ ﺳـــﺘُﺮﻛﺰ ﺧـــﻼﻝ ﺍﻟﻤﺮﺣﻠﺔ‬

‫ﺃﻛﺜﺮ ﻣـــﻦ ‪ ٥٠‬ﺑﺎﻟﻤﺎﺋﺔ ﻣﻦ ﻃﺒﺎﻋـــﺔ ﻣﻘﺮﺭﺍﺕ ﺍﻟﻔﺼﻞ‬

‫ﺍﻟﻘﺎﺩﻣـــﺔ ﻋﻠـــﻰ ﺗﺤﺴـــﻴﻦ ﻧﻮﻋﻴـــﺔ ﻃﺒﺎﻋـــﺔ ﺍﻟﻜﺘـــﺎﺏ‬

‫ﺍﻟﺪﺭﺍﺳـــﻲ ﺍﻷﻭﻝ ﻣـــﻦ ﺍﻟﻌﺎﻡ ﺍﻟﻤﻘﺒـــﻞ‪ ،‬ﻣﻨﻮﻫﴼ ﺍﻟﻰ ﺃﻥ‬

‫ﻃﺒﺎﻋﺔ ﻣﺴﻄﺤﺔ ﺃﺧﺮﻯ ﻓﻲ ﻓﺮﻉ ﺍﻟﻤﺆﺳﺴﺔ ﺑﺼﻨﻌﺎﺀ‪،‬‬

‫ﺍﻟﻤﺪﺭﺳـــﻲ ﺑﺸـــﻜﻞ ُﻳﺮﺿـــﻲ ﺍﻟﻄﺎﻟـــﺐ ﻭﺍﻟﻤـــﺪ ّﺭﺱ‬ ‫ﻭﺍﻟﻤﺆﺳﺴـــﺔ‪ ،‬ﻟﻤﺎ ﻣﻦ ﺷـــﺄﻧﻪ ﺗﻄﻮﻳﺮ ﺍﻟﻌﻤﻠﻴﺔ ﺍﻟﺘﺮﺑﻮﻳﺔ‬

‫ﺍﻟﻌﻤﻞ ﻣﺴـــﺘﻤﺮ ﻋﻠﻰ ﻣﺪﺍﺭ ﺍﻟـ ‪ ٢٤‬ﺳﺎﻋﺔ‪ ،‬ﻭﺑﺄﻧﻪ ﺳﻴﺘﻢ‬ ‫ﺍﻹﻧﺘﻬـــﺎﺀ ﻣـــﻦ ﻃﺒﺎﻋﺔ ﺍﻟﻤﻨﻬـــﺞ ﻭﺗﺮﺣﻴﻠـــﻪ ﺇﻟﻰ ﻛﺎﻓﺔ‬

‫ﻓﻲ ﺍﻟﻴﻤﻦ ﻭﻓﻘﴼ ﻷﻓﻀﻞ ﺍﻟﻤﻮﺍﺻﻔﺎﺕ‪.‬‬

‫ﻣﺪﺍﺭﺱ ﺍﻟﺠﻤﻬﻮﺭﻳﺔ ﻗﺒﻞ ﺑﺪﺀ ﺍﻟﻌﺎﻡ ﺍﻟﺪﺭﺍﺳﻲ ﺑﻔﻀﻞ‬

‫ﻭﻋـــﻦ ﺍﻟﻘـــﺪﺭﺓ ﺍﻹﻧﺘﺎﺟﻴـــﺔ ﺍﻟﺤﺎﻟﻴﺔ ﻟﻠﻤﺆﺳﺴـــﺔ‪ ،‬ﻗﺎﻝ‬

‫ﺟﻬﻮﺩ ﺍﻟﻌﻤﺎﻝ ﺑﺎﻟﻤﺆﺳﺴﺔ ﻭﻓﺮﻭﻋﻬﺎ‪.‬‬

‫ﺣﻮﺭﻳـــﺔ‪ ،‬ﺇﻥ ﺧﻄـــﺔ ﺍﻟﺘﻄﻮﻳﺮ ﺗﺘﻀﻤـــﻦ ﺛﻼﺙ ﻣﺮﺍﺣﻞ‬ ‫ﻣﻨﻬـــﺎ ﺷـــﺮﺍﺀ ﻣﺎﻛﻴﻨـــﺎﺕ ﻃﺒﺎﻋـــﺔ ﺩﺍﺋﺮﻳﺔ ﻣـــﻦ ﺃﻓﻀﻞ‬ ‫ﺍﻷﻧﻮﺍﻉ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓﻲ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ‪،‬‬ ‫ﻓﻴﻤـــﺎ ﺳﺘﺸـــﻤﻞ ﺍﻟﻤﺮﺣﻠﺔ ﺍﻟﺜﺎﻧﻴﺔ ﻭﺍﻟﺘﻲ ﺳـــﺘﻨﻔﺬ ﻓﻲ‬ ‫ﺑﻌﺪﻥ ﻭﺗﻨﺼﻴﺐ ﻣﺎﻛﻴﻨﺘﻲ ﻃﺒﺎﻋﺔ ﻣﺴﻄﺤﺔ ﻭﻣﺎﻛﻴﻨﺔ‬ ‫ﻓﻴﻤﺎ ﺗﺸـــﻤﻞ ﺍﻟﻤﺮﺣﻠﺔ ﺍﻟﺜﺎﻟﺜﺔ ﻭﺍﻟﺘﻲ ﺳـــﻴﺘﻢ ﺗﻨﻔﻴﺬﻫﺎ‬ ‫ﻓـــﻲ ﻋﺎﻡ ‪ ،٢٠١١‬ﺇﺩﺧﺎﻝ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﺩﺍﺋﺮﻳﺔ ﺗﺒﻠﻎ‬

‫ﺩﺑﻲ ﺗﺘﺄﻫﺐ ﻹﺳﺘﻀﺎﻓﺔ ﻣﻌﺮﺽ ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳﻮﻡ ‪٢٠١٠‬‬ ‫ﺍﻟﺪﻭﺭﺓ ﺍﻟــ ‪ ١٢‬ﻟﻠﺤﺪﺙ ﺳﺘﻘﺎﻡ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪ ٢٥‬ﺍﻟﻰ ‪ ٢٧‬ﻳﻨﺎﻳﺮ ﺑﻤﺮﻛﺰ ﻣﻌﺎﺭﺽ ﻣﻄﺎﺭ ﺩﺑﻲ‬

‫‪ME Printer July 2009‬‬

‫ﺗﺴـــﺘﻀﻴﻒ ﺇﻣﺎﺭﺓ ﺩﺑﻲ ﻓﻌﺎﻟﻴﺎﺕ ﺍﻟﺪﻭﺭﺓ ﺍﻟﺜﺎﻧﻴﺔ ﻋﺸﺮﺓ‬

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‫ﺃﺣـــﺪﺙ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﻭﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺿﻤـــﻦ ﻣﺠـــﺎﻻﺕ‬

‫ﺍﻟﻤﻘﺒﻞ ﻛﺒﺮﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺘﺨﺼﺼﺔ ﻓﻲ ﺻﻨﺎﻋﺔ‬

‫ﻣﻦ ﻣﻌﺮﺽ ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳﻮﻡ )ﺳﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ‬

‫ﺻﻨﺎﻋﺔ ﻣﻌﺪﺍﺕ ﺍﻹﻋﻼﻧﺎﺕ ﻭﺍﻟﺘﺼﻤﻴﻢ‪ ،‬ﻭﺍﻟﻤﻠﺼﻘﺎﺕ‬

‫ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ‪ ،‬ﻭﻣﻨﻬﺎ ﺇﺗﺶ ﺑﻲ‪ ،‬ﻭﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ‪،‬‬

‫ﺇﻣﻴﺠﻨـــﺞ ‪ ،(٢٠١٠‬ﺍﻟﺬﻱ ﺳـــﻴﻌﻘﺪ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪ ٢٥‬ﺇﻟﻰ‬

‫ﻭﺍﻟﻼﻓﺘـــﺎﺕ‪ ،‬ﻭﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﺮﻗﻤﻲ‪ ،‬ﻭﻣﺮﺍﻛﺰ ﺍﻟﺮﺳـــﺎﺋﻞ‬

‫ﻭﻓﻮﺟـــﻲ ﻓﻴﻠـــﻢ ﺳـــﻴﺮﻳﻜﻮﻝ‪ ،‬ﻭﺇﻱ ﺃﻑ ﺁﻱ ﻓﻴﻮﺗـــﻚ‬

‫‪ ٢٧‬ﻳﻨﺎﻳﺮ ﻓﻲ ﻣﺮﻛﺰ ﻣﻌﺎﺭﺽ ﻣﻄﺎﺭ ﺩﺑﻲ‪.‬‬

‫ﺍﻻﻟﻜﺘﺮﻭﻧﻴـــﺔ‪ ،‬ﻭﺍﻟﺘﻮﻗﻴـــﻊ ﺍﻻﻟﻜﺘﺮﻭﻧـــﻲ‪ ،‬ﻭﺍﻟﺘﺼﻮﻳـــﺮ‬

‫ﻭﻏﻴﺮﻫﺎ‪.‬‬

‫ﻭﻳﺴـــﺘﻌﺮﺽ ﺍﻟﺤـــﺪﺙ ﺍﻟـــﺬﻱ ﻳﻘـــﺎﻡ ﺑﺮﻋﺎﻳﺔ ﺍﻟﻘﺴـــﻢ‬

‫ﺍﻟﺠﺮﺍﻓﻴﻜﻲ‪ ،‬ﻭﺧﺪﻣﺎﺕ ﺍﻟﺠﺮﺍﻓﻴﻜﺲ ﻭﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻹﻋﻼﻣـــﻲ ﻓﻲ ﺑﻠﺪﻳﺔ ﺩﺑـــﻲ‪ ،‬ﻭﺍﻟﺬﻱ ﻳﻌﺪ ﻣﻦ ﺃﺿﺨﻢ‬

‫ﺑﺎﻟﻨﺴﻖ ﺍﻟﻜﺒﻴﺮ‪.‬‬

‫ﺍﻟﻤﻌـــﺎﺭﺽ ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﺍﻟﻤﺘﺨﺼﺼـــﺔ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ‪،‬‬

‫ﻭﺗﺘﻀﻤﻦ ﻗﺎﺋﻤﺔ ﺍﻟﻌﺎﺭﺿﻴﻦ ﻓﻲ ﺩﻭﺭﺓ ﺍﻟﻤﻌﺮﺽ ﻟﻠﻌﺎﻡ‬

‫ﻣﺼﺮ‪ :‬ﻃﺮﺡ ﻣﻨﺎﻗﺼﺔ ﻋﺎﻟﻤﻴﺔ ﻟﻨﺸﺮ ﻭﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳﻴﺔ ﺗﺜﻴﺮ ﺣﻔﻴﻈﺔ‬ ‫ﻣﺆﺳﺴﺎﺕﺍﻟﻄﺒﺎﻋﺔﺍﻟﻤﺤﻠﻴﺔ‬ ‫ﺧﺒﺮﺍﺀ ﺍﻟﻄﺒﺎﻋﺔ ﻳﺆﻛﺪﻭﻥ ﺃﻥ ﻓﺘﺢ ﺑﺎﺏ ﺍﻟﺘﻨﺎﻓﺲ ﺃﻣﺎﻡ ﺍﻟﻨﺎﺷﺮﻳﻦ ﺍﻷﺟﺎﻧﺐ ﻳﺸﻜﻞ ﺗﻬﺪﻳﺪﴽ ﻟﺪﻭﺭ‬ ‫ﺍﻟﻨﺸﺮ ﻭﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺤﻠﻴﺔ‬ ‫ﻃﺮﺣـــﺖ ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴﺔ ﻭﺍﻟﺘﻌﻠﻴـــﻢ ﺍﻟﻤﺼﺮﻳﺔ ﻣﻨﺎﻗﺼﺔ‬ ‫ﻟﺘﺄﻟﻴﻒ ﻭﻧﺸـــﺮ ﻭﻃﺒﺎﻋﺔ ﺛﻼﺙ ﻣـــﻮﺍﺩ ﺗﻌﻠﻴﻤﻴﺔ ﺿﻤﻦ‬ ‫ﺍﻟﻤﺮﺣﻠـــﺔ ﺍﻹﺑﺘﺪﺍﺋﻴﺔ‪ ،‬ﻭﺩﻋﺖ ﺩﻭﺭ ﺍﻟﻨﺸـــﺮ ﻭﺷـــﺮﻛﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺤﻠﻴﺔ ﻭﺍﻷﺟﻨﺒﻴـــﺔ ﺍﻟﻰ ﺗﻘﺪﻳﻢ ﻋﻄﺎﺀﺍﺗﻬﺎ‪،‬‬ ‫ﻭﻫـــﻮ ﻣـــﺎ ﺃﺛـــﺎﺭ ﺣﻔﻴﻈـــﺔ ﺍﻟﻌﺪﻳـــﺪ ﻣـــﻦ ﺍﻟﻤﺆﺳﺴـــﺎﺕ‬ ‫ﺍﻟﺼﺤﻔﻴﺔ ﻭﺩﻭﺭ ﺍﻟﻨﺸﺮ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻣﺼﺮ‪.‬‬ ‫ﻭﻋﻠﻰ ﺿـــﻮﺀ ﺫﻟﻚ ﻧـــ ّﻮﻩ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺧﺒـــﺮﺍﺀ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻓـــﻲ ﻣﺼﺮ ﺑﺄﻥ ﻓﺘﺢ ﺑـــﺎﺏ ﺍﻟﺘﻨﺎﻓﺲ ﺃﻣﺎﻡ ﺍﻟﺸـــﺮﻛﺎﺕ‬ ‫ﺍﻷﺟﻨﺒﻴﺔ ّ‬ ‫ﻳﺸﻜﻞ ﺧﻄﺮﴽ ﺗﻌﻠﻴﻤﻴﴼ ﻭﺇﻗﺘﺼﺎﺩﻳﴼ ﻭﻃﺒﺎﻋﻴﴼ‪،‬‬ ‫ﻭﺗﻬﺪﻳﺪﴽ ﻛﺒﻴﺮﴽ ﻟﺪﻭﺭ ﺍﻟﻨﺸـــﺮ ﻭﺍﻟﻤﺆﺳﺴﺎﺕ ﺍﻟﺼﺤﻔﻴﺔ‬ ‫ﻭﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻤﺤﻠﻴﺔ‪ ،‬ﻣﻄﺎﻟﺒﻴﻦ ﺍﻟـــﻮﺯﺍﺭﺓ ﺑﺈﻋﺎﺩﺓ ﺍﻟﻨﻈﺮ‬ ‫ﻓﻲ ﺗﻨﻔﻴﺬ ﻫﺬﺍ ﺍﻟﻘﺮﺍﺭ‪.‬‬

‫ﺍﻟﻤﻬﻨﺪﺱ ﺗﻴﻤﻮﺭ ﻋﺒﺪ ﺍﻟﺤﺴﻴﺐ‬

‫ﺍﻟﺪﻛﺘﻮﺭ ﻣﺤﻤﺪ ﻋﻬﺪﻱ ﻓﻀﻠﻲ‬

‫ﺃﺣﻤﺪ ﻋﺎﻃﻒ‬

‫ﻣﺴﺘﺸﺎﺭ ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ‬

‫ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ”ﺩﺍﺭ ﺃﺧﺒﺎﺭ‬

‫ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﻏﺮﻓﺔ‬

‫ﻣﺆﺳﺴﺔ ﺍﻷﻫﺮﺍﻡ ﻟﻠﻤﻄﺎﺑﻊ‬

‫ﺍﻟﻴﻮﻡ“‬

‫ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺼﺮﻳﺔ‬

‫ﻭﺿﻤﻦ ﺭﺳـــﺎﻟﺔ ﻣﻮﺟﻬﺔ ﺍﻟـــﻰ ﻣﺤﻤﺪ ﻋﻬﺪﻱ ﻓﻀﻠﻲ‬

‫ﺍﻟﻤﻨﺎﻗﺼـــﺔ ﻳﻤـــﺲ ﺑﻤﺼﺎﻟـــﺢ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﻘﻮﻣﻴـــﺔ‬

‫ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﻘﻮﻣﻴﺔ ﻓﻲ ﺗﻨﻔﻴﺬ ﻣﻬﺎﻡ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻳﺘﻢ‬

‫ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ”ﺩﺍﺭ ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ“‪ ،‬ﻗﺎﻝ ﺍﻟﺪﻛﺘﻮﺭ‬

‫ﺍﻟﺼﺤﻔﻴـــﺔ ﻭﻳﻀـــﺮ ﺑﺈﻗﺘﺼﺎﺩﻳﺎﺗﻬـــﺎ‪ ،‬ﻭﻳﺘﻌـــﺎﺭﺽ ﻣـــﻊ‬

‫ﺍﻟﺒﺤﺚ ﻋﻦ ﻣﺆﻟﻔﻴﻦ ﺟﺪﺩ‪.‬‬

‫ﻳﺴـــﺮﻱ ﺍﻟﺠﻤﻞ‪ ،‬ﻭﺯﻳـــﺮ ﺍﻟﺘﺮﺑﻴـــﺔ ﻭﺍﻟﺘﻌﻠﻴﻢ ﺍﻟﻤﺼﺮﻱ‪،‬‬

‫ﺗﻮﺟﻴﻬـــﺎﺕ ﺍﻟﺮﺋﻴﺲ ﺣﺴـــﻨﻲ ﻣﺒـــﺎﺭﻙ ﺍﻟﺘـــﻲ ﺗﻮﺻﻲ‬

‫ﻭﻋﻠـــﻰ ﺻﻌﻴﺪ ﻣﺘﺼﻞ‪ ،‬ﺃﻛﺪ ﺍﻟﺪﻛﺘﻮﺭ ﺣﺴـــﺎﻡ ﺑﺪﺭﺍﻭﻱ‬

‫ﺇﻥ ﺍﻟﻬـــﺪﻑ ﻣـــﻦ ﻫـــﺬﻩ ﺍﻟﺘﺠﺮﺑﺔ ﻫﻮ ﺗﻮﺳـــﻴﻊ ﻓﺮﺹ‬

‫ﺑﺈﺳـــﺘﻤﺮﺍﺭ ﺍﻟﻤﺆﺳﺴﺎﺕ ﺍﻟﺼﺤﻔﻴﺔ ﺍﻟﻤﺤﻠﻴﺔ ﻓﻲ ﺗﻨﻔﻴﺬ‬

‫ﺭﺋﻴـــﺲ ﻟﺠﻨﺔ ﺍﻟﺘﻌﻠﻴﻢ ﺑﺎﻟﺤـــﺰﺏ ﺍﻟﻮﻃﻨﻲ ﺑﺄﻥ ﻋﻤﻠﻴﺔ‬

‫ﺍﻟﻤﻨﺎﻓﺴـــﺔ ﻓـــﻲ ﺻﻨﺎﻋـــﺔ ﺍﻟﻜﺘـــﺎﺏ ﺍﻟﻤﺪﺭﺳـــﻲ ﺗﺄﻟﻴﻔﴼ‬

‫ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳﻴﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﻮﺯﺍﺭﺓ‪.‬‬

‫ﻃﺮﺡ ﻣﻨﺎﻗﺼـــﺔ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﻭﺗﺄﻟﻴﻔﻬﺎ ﺑﻤﻀﻤﻮﻧﻬﺎ‬

‫ﻭﻃﺒﺎﻋـــﺔ‪ ،‬ﻭﻫﻲ ﺗﻌﻜﺲ ﺗﻮﺟﻬـــﺎﺕ ﺍﻟﺪﻭﻟﺔ ﻧﺤﻮ ﺇﻟﻐﺎﺀ‬

‫ﻣـــﻦ ﺟﻬﺘـــﻪ‪ ،‬ﻗـــﺎﻝ ﺍﻟﺪﻛﺘـــﻮﺭ ﻣﺤﻤﺪ ﻋﻬـــﺪﻱ ﻓﻀﻠﻲ‬

‫ﺍﻟﺤﺎﻟـــﻲ ﺗﻌﺪ ﻏﻴﺮ ﻣﻼﺋﻤـــﺔ‪ ،‬ﻣﺘﻔﻘﴼ ﺑﺬﻟﻚ ﻣﻊ ﺍﻟﺪﻛﺘﻮﺭ‬

‫ﻭﺃﺷﺎﺭ ﺍﻟﻮﺯﻳﺮ ﺍﻟﻰ ﺃﻥ ﺍﻟﻤﻨﺎﻗﺼﺔ ﺍﻟﺘﻲ ﻃﺮﺣﺘﻬﺎ ﺍﻟﻮﺯﺍﺭﺓ‬

‫ﺭﺋﻴـــﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ”ﺩﺍﺭ ﺃﺧﺒﺎﺭ ﺍﻟﻴـــﻮﻡ“‪ ،‬ﺇﻥ ”ﻭﻃﻨﻴﺔ‬ ‫ﻭﺯﻳـــﺮ ﺍﻟﺘﺮﺑﻴـــﺔ ﻭﺍﻟﺘﻌﻠﻴـــﻢ ﺍﻟﻤﺼـــﺮﻱ ﻟﻴﺴـــﺖ ﻣﺤ ً‬ ‫ﻼ‬

‫ﺷـــﺮﻳﻒ ﻋﻤﺮ ﺭﺋﻴـــﺲ ﻟﺠﻨـــﺔ ﺍﻟﺘﻌﻠﻴﻢ ﻓـــﻲ ﻣﺠﻠﺲ‬ ‫ﺍﻟﺸـــﻌﺐ‪ ،‬ﺍﻟـــﺬﻱ ﻗﺎﻝ ﺑـــﺄﻥ ﻃـــﺮﺡ ﺍﻟﻤﻨﺎﻗﺼـــﺔ ﺑﻬﺬﻩ‬

‫ﺍﻟﻤﺮﻛﺰﻳﺔ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺎﺏ ﺍﻟﻤﺪﺭﺳﻲ‪.‬‬ ‫ﺗﺨـــﺺ ﺗﺄﻟﻴﻒ ﻭﻧﺸـــﺮ ﻭﻃﺒﺎﻋﺔ ﺛﻼﺙ ﻣﻮﺍﺩ ﺩﺭﺍﺳـــﻴﺔ‬

‫ﻟﻠﻨﻘﺎﺵ‪ ،‬ﻭﻫﻲ ﺍﻷﺳﺎﺱ ﺍﻟﺬﻱ ﻧﻌﺘﻤﺪ ﻋﻠﻴﻪ ﻓﻲ ﺇﻋﺎﺩﺓ‬

‫ﺍﻟﺼﻮﺭﺓ ﺃﻣﺮ ﻓﻲ ﻏﺎﻳﺔ ﺍﻟﻐﺮﺍﺑﺔ‪.‬‬

‫ﻓﻘﻂ‪ ،‬ﻭﻫﻲ ﺍﻟﻌﻠـــﻮﻡ ﻭﺍﻟﺮﻳﺎﺿﻴﺎﺕ ﻭﺍﻟﻠﻐﺔ ﺍﻹﻧﺠﻠﻴﺰﻳﺔ‪،‬‬

‫ﻣﺎ ﺍﺳـــﺘﻘﺮ ﻋﻠﻴﻪ ﺍﻷﻣﺮ ﺧﻼﻝ ﺍﻻﺟﺘﻤﺎﻋﺎﺕ ﺍﻟﺴﺎﺑﻘﺔ“‪.‬‬

‫ﻭﻓﻲ ﺣﺪﻳﺚ ﻟﻪ ﻣﻊ ﻣﺠﻠﺘﻨﺎ‪ ،‬ﺇﻧﺘﻘﺪ ﺃﺣﻤﺪ ﻋﺎﻃﻒ ﺭﺋﻴﺲ‬

‫ﻭﺿﻤﻦ ﺛﻼﺛﺔ ﻣﺤﺎﻓﻈﺎﺕ‪ ،‬ﻫﻲ ﺍﻹﺳﻤﺎﻋﻴﻠﻴﺔ ﻭﺍﻟﻔﻴﻮﻡ‬

‫ﺗﻌﺠﺒﻪ ﻣﻦ ﺇﺻـــﺪﺍﺭ ﻫﺬﺍ ﺍﻟﻘﺮﺍﺭ ﺍﻟﺬﻱ‬ ‫ﻛﻤـــﺎ ﺃﻋﺮﺏ ﻋﻦ ّ‬

‫ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﻏﺮﻓﺔ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺼﺮﻳﺔ‪ ،‬ﺑﺸﺪﺓ‬

‫ﻳﺘﻌﺎﺭﺽ ﻣﻊ ﺗﻮﺟﻴﻬﺎﺕ ﺭﺋﻴﺲ ﺍﻟﺠﻤﻬﻮﺭﻳﺔ ﻭﺭﺳـــﺎﻟﺔ‬

‫ﻗـــﺮﺍﺭ ﺍﻟﻮﺯﺍﺭﺓ ﺍﻟﺮﺍﻣـــﻲ ﺍﻟﻰ ﺇﺩﺧﺎﻝ ﻧﺎﺷـــﺮﻳﻦ ﺃﺟﺎﻧﺐ ﻓﻲ‬

‫‪ ٧٢٠‬ﺃﻟﻒ ﻛﺘﺎﺏ ﻭﺑﻨﺴـــﺒﺔ ‪ ٪٠,٢‬ﻣﻦ ﺇﺟﻤﺎﻟﻲ ﺍﻟﻜﺘﺐ‬

‫ﺍﻟﺪﻭﻟـــﺔ ﺍﻟﻮﺍﺿﺤﺔ ﻟﺘﺸـــﺠﻴﻊ ﺍﻟﻤﻨﺘـــﺞ ﺍﻟﻤﺤﻠﻲ ﻭﺩﻋﻢ‬

‫ﺗﺄﻟﻴﻒ ﻭﻃﺒﺎﻋـــﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳـــﻴﺔ ﺍﻟﻤﺼﺮﻳﺔ‪ ،‬ﻭﺍﺻﻔﴼ‬

‫ﺍﻟﺘـــﻲ ﻳﺼﻞ ﻋﺪﺩﻫﺎ ﺍﻟﻰ ‪ ٣٥٠‬ﻣﻠﻴﻮﻥ ﻛﺘﺎﺏ ﺳـــﻨﻮﻳﴼ‪،‬‬

‫ﺍﻟﻤﻮﺍﻃﻦ ﺍﻟﻤﺼﺮﻱ‪ ،‬ﻭﻣﻊ ﻣﺎ ﺃﺗﻔﻘﺖ ﻋﻠﻴﻪ ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴﺔ‬

‫ﻣﺸﺪﺩﴽ ﻋﻠﻰ ﺃﻧﻬﺎ ﺗﺠﺮﺑﺔ ﻣﺤﺪﻭﺩﺓ ﺟﺪﴽ‪ .‬ﻭﺃﺿﺎﻑ ﺑﺄﻥ‬

‫ﻭﺍﻟﺘﻌﻠﻴﻢ ﻓﻲ ﺷـــﻬﺮ ﻧﻮﻓﻤﺒﺮ ﻣﻦ ﻋـــﺎﻡ ‪ ،٢٠٠٨‬ﻭﺍﻟﺬﻱ‬

‫ﺍﻟﻘﺮﺍﺭ ﺑﺄﻧﻪ ﺗﻔﺘﻴﺖ ﻟﻠﻨﻈﺎﻡ ﺍﻟﺘﻌﻠﻴﻤﻲ ﻓﻲ ﻣﺼﺮ‪.‬‬ ‫ّ‬ ‫ﺳﻴﺸـــﻜﻞ ﻋﺒﺌـــﴼ ﻛﺒﻴﺮﴽ ﻋﻠﻰ‬ ‫ﻭﺷـــﺪﺩ ﻋﻠﻰ ﺃﻥ ﺍﻟﻘﺮﺍﺭ‬ ‫ّ‬

‫ﻫﺬﻩ ﺍﻟﻨﺴﺒﺔ ﺳﺘﺼﻞ ﺍﻟﻰ ‪ ٣,٤‬ﻣﻠﻴﻮﻥ ﻛﺘﺎﺏ ﺑﺤﻠﻮﻝ‬

‫ﻳﺸـــﻴﺮ ﺍﻟﻰ ﺃﻫﻤﻴﺔ ﻓﺼﻞ ﻣﺮﺣﻠﺔ ﺍﻟﺘﺄﻟﻴﻒ ﻭﺍﻟﻨﺸﺮ ﻋﻦ‬

‫ﻣﻴﺰﺍﻧﻴـــﺔ ﺍﻟـــﻮﺯﺍﺭﺓ‪ ،‬ﻷﻥ ﺗﻜﻠﻔـــﺔ ﺍﻟﻜﺘﺐ ﺳـــﺘﺘﻀﺎﻋﻒ‬

‫ﺍﻟﺴـــﻨﺔ ﺍﻟﺴﺎﺩﺳﺔ ﻟﻠﺘﻨﻔﻴﺬ ﻭﺑﻨﺴـــﺒﺔ ﺗﺼﻞ ﺍﻟﻰ ‪،٪١,٢‬‬

‫ﻣﺮﺣﻠﺔ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻭﻋﺪﻡ ﺟﻮﺍﺯ ﺟﻤﻌﻬﻢ ﻓﻲ ﺳﻠﺔ ﻭﺍﺣﺪﺓ‬

‫ﺑﺴـــﺒﺐ ﺇﺿﺎﻓﺔ ﺣﻠﻘـــﺔ ﺇﺿﺎﻓﻴﺔ ﺍﻟﻰ ﺳﻠﺴـــﻠﺔ ﺍﻟﻌﻤﻞ‪،‬‬

‫ﻭﻫﻲ ﻧﺴﺒﺔ ﻻ ﺗُﺬﻛﺮ ﻭﻻ ﺗﻤﺜﻞ ﺃﻱ ﺗﻬﺪﻳﺪ ﺇﻗﺘﺼﺎﺩﻱ‬

‫ﻳﺤﻤﻠﻬﺎ ﺻﺎﺣﺐ ﺍﻟﻨﺼﻴﺐ ﻓﻲ ﺇﺭﺳﺎﺀ ﺍﻟﻌﻄﺎﺀ‪.‬‬

‫ﻭﻫﻲ ﺍﻟﻨﺎﺷـــﺮ‪ ،‬ﺍﻟﺬﻱ ﺳﻴﺘﺴﺒﺐ ﺃﻳﻀﴼ ﺑﺈﺳﺘﻘﻄﺎﻉ ﺟﺰﺀ‬

‫ﻭﺍﻷﻗﺼـــﺮ‪ ،‬ﻭﺃﻥ ﺇﺟﻤﺎﻟـــﻲ ﻫﺬﻩ ﺍﻟﻜﺘـــﺐ ﻻ ﻳﺘﻌﺪﻯ ﺍﻟـ‬

‫ﻋﻠﻰ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺼﺮﻳﺔ‪ ،‬ﻋﻠﻰ ﺣﺪ ﻭﺻﻔﻪ‪.‬‬

‫ﻭﺣـــﺬﺭ ﻧﻘﻴﺐ ﺍﻟﺼﺤﻔﻴﻦ ﺍﻟﻤﺼﺮﻳﻴـــﻦ ﻣﻜﺮﻡ ﻣﺤﻤﺪ‬

‫ﻣﻦ ﺭﺑﺤﻴﺔ ﺍﻟﻤﺆﻟﻒ ﻭﺻﺎﺣﺐ ﺍﻟﻤﻄﺒﻌﺔ‪.‬‬

‫ﻭﺳـــﻌﻴﴼ ﻣﻨﻬـــﺎ ﻟﻠﺘﻌﺎﻣﻞ ﻣﻊ ﻫـــﺬﻩ ﺍﻷﺯﻣـــﺔ ﺍﻟﺘﻲ ﺑﺎﺗﺖ‬

‫ﺃﺣﻤﺪ‪ ،‬ﻣﻦ ﺃﻥ ﻳﺆﺩﻱ ﻫﺬﺍ ﺍﻟﻘﺮﺍﺭ ﺍﻟﻰ ﺗﻔﺎﻗﻢ ﻣﺸـــﺎﻛﻞ‬

‫ﻭﺃﻋـــﺮﺏ ﻋﺎﻃﻒ ﻋﻦ ﺇﺳـــﺘﻐﺮﺍﺑﻪ ﻣﻦ ﺇﺻـــﺮﺍﺭ ﺍﻟﻮﺯﺍﺭﺓ‬

‫ﺗﺆﺭﻕ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺑﻤﺼﺮ‪ ،‬ﻧﺸـــﺮﺕ‬

‫ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺼﺤﻔﻴﺔ ﻭﺗﻌﻄﻴﻞ ﻗﺪﺭﺍﺗﻬﺎ‪ ،‬ﻓﻲ ﺣﻴﻦ‬

‫ﻋﻠـــﻰ ﺗﻨﻔﻴـــﺬ ﻫﺬﺍ ﺍﻟﻘـــﺮﺍﺭ‪ ،‬ﻻﺳـــﻴﻤﺎ ﻭﺃﻥ ﻣﺼﺮ ﻟﺪﻳﻬﺎ‬

‫ﻏﺮﻓـــﺔ ﺻﻨﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺼﺮﻳﺔ ﻧﺪﺍﺀ ﺇﺳـــﺘﻐﺎﺛﺔ‬

‫ﺃﺷـــﺎﺭ ﻋﺒﺪ ﺍﻟﻘﺎﺩﺭ ﺷـــﻬﻴﺐ ﺭﺋﻴﺲ ﻣﺠﻠـــﺲ ﺇﺩﺍﺭﺓ ﺩﺍﺭ‬

‫ﺍﻟﻜﺜﻴـــﺮ ﻣـــﻦ ﺍﻟﻌﻘﻮﻝ ﺍﻟﺒﺸـــﺮﻳﺔ ﺍﻟﻘﺎﺩﺭﺓ ﻋﻠـــﻰ ﺗﺄﻟﻴﻒ‬

‫ﻋﻠﻰ ﺍﻟﺼﻔﺤﺎﺕ ﺍﻷﻭﻟﻰ ﻟﻠﺼﺤﻒ ﺍﻟﻤﺤﻠﻴﺔ‪ ،‬ﻧﺎﺷـــﺪﺕ‬

‫ﺍﻟﻬـــﻼﻝ‪ ،‬ﺍﻟـــﻰ ﺃﻥ ﻣﺎ ﺣﺪﺙ ﻣﺴـــﺄﻟﺔ ﺧﻄﻴـــﺮﺓ ﻟﻠﻐﺎﻳﺔ‬

‫ﻭﻃﺒﺎﻋـــﺔ ﻭﻧﺸـــﺮ ﺍﻟﻜﺘـــﺐ ﺍﻟﻤﺪﺭﺳـــﻴﺔ ﺩﻭﻥ ﺍﻟﺤﺎﺟـــﺔ‬

‫ﻓﻴﻪ ﻛﺒﺎﺭ ﺍﻟﻤﺴـــﺆﻭﻟﻴﻦ ﻭﺍﻟﻮﺯﺭﺍﺀ ﻓـــﻲ ﺍﻟﺪﻭﻟﺔ ﺍﻟﻤﺼﺮﻳﺔ‬

‫ﻷﻥ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳـــﻴﺔ ﺗﻌﺘﺒﺮ ﻧﺸﺎﻃﴼ ﺭﺋﻴﺴﻴﴼ‬

‫ﺍﻟﻰ ﺗﺪﺧﻞ ﺃﺟﻨﺒﻲ‪ ،‬ﻣﺸـــﻴﺮﴽ ﺍﻟـــﻰ ﺃﻥ ‪ ١٠,٠٠٠‬ﻣﻄﺒﻌﺔ‬

‫ﺻﺤﻴﻔـــﺔ ”ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ“ ﺍﻟﻤﺼﺮﻳﺔ ﺍﻟﻤﻮﺿﻮﻉ ﺑﺸـــﻜﻞ‬

‫ﺑﺎﻟﻀﺮﺭ ﻓﻲ ﺣﺎﻝ ﺧﺴﺮﺕ ﻫﺬﻩ ﺍﻟﻤﻨﺎﻗﺼﺔ‪.‬‬

‫ﻣﻌﻤﻖ‪ ،‬ﻓﺄﻓﺮﺩﺕ ﻟﻪ ﺻﻔﺤﺔ ﻛﺎﻣﻠﺔ ﻓﻲ ﻋﺪﺩﻫﺎ ﺍﻟﺼﺎﺩﺭ‬ ‫ّ‬

‫ﻭﻋﻠـــﻰ ﺻﻌﻴﺪ ﻣﺘﺼﻞ‪ ،‬ﺃﻋﺮﺏ ﺍﻟﻤﻬﻨﺪﺱ ﺗﻴﻤﻮﺭ ﻋﺒﺪ‬

‫ﺗﻠﻤﻴﺬ ﺩﻭﻥ ﻣﺸﺎﻛﻞ ﺗُﺬﻛﺮ‪.‬‬

‫ﺍﻟﺤﺴـــﻴﺐ ﻣﺴﺘﺸـــﺎﺭ ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﻣﺆﺳﺴﺔ‬

‫ﻭﺧﺘﻢ ﻋﺎﻃﻒ ﺣﺪﻳﺜﻪ ﺑﺎﻟﻘﻮﻝ ﺇﻥ ﺇﺻﺮﺍﺭ ﺍﻟﻮﺯﺍﺭﺓ ﻋﻠﻰ‬

‫ﺍﻟﺘﺤﻘﻴﻖ ﺍﻟﺬﻱ ﺃﻋﺪﻩ ﺍﻟﻜﺎﺗﺐ ﺍﻟﺼﺤﻔﻲ ﺟﻼﻝ ﺩﻭﻳﺪﺍﺭ‪،‬‬

‫ﺍﻷﻫـــﺮﺍﻡ ﻟﻠﻤﻄﺎﺑـــﻊ‪ ،‬ﻭﻧﺎﺋﺐ ﺭﺋﻴﺲ ﻏﺮﻓـــﺔ ﺻﻨﺎﻋﺎﺕ‬

‫ﺗﻨﻔﻴـــﺬ ﻫﺬﺍ ﺍﻟﻘﺮﺍﺭ ﺳـــﻴﺆﺛﺮ ﺳـــﻠﺒﴼ ﻋﻠـــﻰ ﺇﻗﺘﺼﺎﺩﻳﺎﺕ‬

‫ﺃﻣﻴـــﻦ ﺍﻟﻤﺠﻠﺲ ﺍﻷﻋﻠﻰ ﻟﻠﺼﺤﺎﻓـــﺔ‪ ،‬ﺍﻟﻰ ﺃﻥ ﺻﻔﻮﺕ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﻋـــﻦ ﺩﻫﺸـــﺘﻪ ﻣـــﻦ ﻗﻴـــﺎﻡ ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴـــﺔ‬

‫ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻤﺤﻠﻴﺔ‪ ،‬ﻣﺆﻛﺪﴽ ﻋﻠـــﻰ ﺃﻥ ﻏﺮﻓﺔ ﺻﻨﺎﻋﺎﺕ‬

‫ﺍﻟﺸﺮﻳﻒ ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺍﻟﺸﻮﺭﻯ ﻭﺭﺋﻴﺲ ﺍﻟﻤﺠﻠﺲ‬

‫ﻭﺍﻟﺘﻌﻠﻴـــﻢ ﺑﺘﻐﻴﻴﺮ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺘﻬﺎ ﺍﻟﻤﺘﺒﻌﺔ ﻓﻲ ﻧﺸـــﺮ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺼﺮﻳـــﺔ ﺳﺘﺴـــﻌﻰ ﻟﻠﺪﻓـــﺎﻉ ﻋـــﻦ ﺃﺣﻘﻴﺔ‬

‫ﺍﻷﻋﻠﻰ ﻟﻠﺼﺤﺎﻓﺔ‪ ،‬ﻗﺪ ﺃﺭﺳـــﻞ ﻣﺬﻛﺮﺓ ﻟﺮﺋﻴﺲ ﺍﻟﻮﺯﺭﺍﺀ‬

‫ﻭﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳﻴﺔ‪ ،‬ﻣﻘﺘﺮﺣﴼ ﺃﻥ ﺗﻘﻮﻡ ﺍﻟﻮﺯﺍﺭﺓ‬

‫ﺍﻟﻤﻄﺎﺑـــﻊ ﻭﺩﻭﺭ ﺍﻟﻨﺸـــﺮ ﺍﻟﻤﺼﺮﻳـــﺔ ﻓﻲ ﺗﺄﻟﻴﻒ ﻭﻧﺸـــﺮ‬

‫ﺍﻟﻤﺼـــﺮﻱ‪ ،‬ﻳﺆﻛﺪ ﻓﻴﻬـــﺎ ﺃﻥ ﻗﺮﺍﺭ ﺍﻹﻋـــﻼﻥ ﻋﻦ ﻫﺬﻩ‬

‫ﺑﻔﺼﻞ ﻋﻤﻠﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻦ ﺍﻟﺘﺄﻟﻴﻒ ﺑﺤﻴﺚ ﺗﺴـــﺘﻤﺮ‬

‫ﻭﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳﻴﺔ‪.‬‬

‫ﻳـــﻮﻡ ﺍﻟﺴـــﺒﺖ ﺍﻟﻤﻮﺍﻓﻖ ‪ ١٢‬ﻳﻮﻟﻴﻮ ‪ .٢٠٠٩‬ﺣﻴﺚ ﺃﺷـــﺎﺭ‬

‫‪ME Printer August- september 2009‬‬

‫ﺍﻟﺘﺪﺧﻞ ﻟﻮﻗـــﻒ ﻣﺎ ﻭﺻﻔﺘﻪ ﺑـ ”ﺍﻟﻜﺎﺭﺛﺔ“‪ .‬ﻓﻴﻤﺎ ﺗﻨﺎﻭﻟﺖ‬

‫ﻟﻤﻌﻈﻢ ﺍﻟﻤﺆﺳﺴﺎﺕ ﺍﻟﺼﺤﻔﻴﺔ ﺍﻟﻤﺤﻠﻴﺔ‪ ،‬ﻭﺳﺘﺼﺎﺏ‬

‫ﺣﻜﻮﻣﻴـــﺔ ﻭﺻﺤﻔﻴـــﺔ ﻭﺧﺎﺻﺔ ﺗﻘﻮﻡ ﺳـــﻨﻮﻳﴼ ﺑﻄﺒﺎﻋﺔ‬ ‫‪ ٣٥٠‬ﻣﻠﻴـــﻮﻥ ﻛﺘـــﺎﺏ ﻣﺪﺭﺳـــﻲ ﻟﺼﺎﻟـــﺢ ‪ ١٧‬ﻣﻠﻴﻮﻥ‬

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‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺗﻮﺳـﻊ ﺇﺳﺘﺜﻤﺎﺭﺍﺗﻬﺎ ﻓـﻲ ﺍﻟﻤﻨﻄﻘـﺔ‬ ‫ﺍﻟﺴﻌﻮﺩﻳـﺔ‪” :‬ﺯﻳـﺞ ﻟﻠﻄﺒﺎﻋـﺔ“ ّ‬ ‫ﺍﻟﺸﺮﻛﺔ ّ‬ ‫ﺗﺨﻄﻂ ﻹﻓﺘﺘﺎﺡ ﺛﻼﺛﺔ ﻓﺮﻭﻉ ﺃﺧﺮﻯ ﻓﻲ ﺍﻟﺮﻳﺎﺽ ﻭﺟﺪﺓ ﻭﺍﻟﺪﻣﺎﻡ‪ ،‬ﻭﻓﺮﻉ ﺭﺍﺑﻊ ﺑﺪﺑـﻲ‬ ‫ﻭﻗﺎﻝ ﻋﺒﺪ ﺍﻟﻌﺰﻳﺰ ﺍﻟﻌﻤﺮﺍﻥ‪ ،‬ﻣﺎﻟﻚ ﻭﻣﺪﻳﺮ ﻋﺎﻡ ﺷـــﺮﻛﺔ‬

‫ﺃﺟـــﺎﺏ ﺍﻟﻌﻤﺮﺍﻥ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺗﺸـــﻬﺪ ﺍﻟﻤﻤﻠﻜـــﺔ ﻧﻤﻮﴽ ﻓﻲ‬

‫ﺯﻳـــﺞ ﻟﻠﻄﺒﺎﻋﺔ‪ ،‬ﺇﻥ ﺷـــﺮﻛﺘﻪ ”ﺗﺴـــﻌﻰ ﻹﻓﺘﺘﺎﺡ ﺛﻼﺛﺔ‬

‫ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺤﺴﺐ ﺍﻟﻄﻠﺐ‪ ،‬ﻭﺑﺎﺕ ﺍﻟﻌﻤﻴﻞ‬

‫ﻓـــﺮﻭﻉ ﺟﺪﻳﺪﺓ ﻓﻲ ﻛﻞ ﻣﻦ ﺍﻟﺮﻳـــﺎﺽ ﻭﺟﺪﺓ ﻭﺍﻟﺪﻣﺎﻡ‪،‬‬

‫ﺃﻛﺜﺮ ﺣﺮﺻﴼ ﻓﻲ ﺇﻧﺘﻘﺎﺀ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﺘﻲ ﺗﺘﻴﺢ ﻟﻪ ﺃﻋﻠﻰ‬

‫ﻭﻓـــﺮﻉ ﺭﺍﺑـــﻊ ﻓﻲ ﺩﺑﻲ ﺑﺎﻹﻣـــﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴـــﺔ ﺍﻟﻤﺘﺤﺪﺓ‬

‫ﻣﺮﺩﻭﺩ ﻋﻠﻰ ﻣﻄﺒﻮﻋﺎﺗﻪ ﻭﺑﺄﻗﻞ ﺗﻜﻠﻔﺔ ﻣﻤﻜﻨﺔ“‪.‬‬

‫ﻭﺍﻟـــﺬﻱ ﻳﺘﻮﻗـــﻊ ﺃﻥ ﻳﺘـــﻢ ﺍﻓﺘﺘﺎﺣﻪ ﺧﻼﻝ ﺍﻟﺸـــﻬﺮﻳﻦ‬

‫ﻳﺸـــﺎﺭ ﺍﻟﻰ ﺃﻥ ”ﺯﻳﺞ ﻟﻠﻄﺒﺎﻋﺔ“ ﺗﺄﺳﺴـــﺖ ﻋﺎﻡ ‪٢٠٠٤‬‬

‫ﺍﻟﻤﻘﺒﻠﻴـــﻦ‪ ،‬ﻟﻴﺼـــﻞ ﺑﺬﻟﻚ ﻋـــﺪﺩ ﻓﺮﻭﻉ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻰ‬ ‫ُ‬

‫ﻭﺗﺘﺨـــﺬ ﻣـــﻦ ﺍﻟﻌﺎﺻﻤـــﺔ ﺍﻟﺮﻳﺎﺽ ﻣﻘﺮﴽ ﻟﻬـــﺎ‪ .‬ﻭﺗﻌﻤﻞ‬

‫ﺛﻤﺎﻧﻴﺔ‪ “،‬ﻣﻨﻮﻫﴼ ﺍﻟﻰ ﺃﻥ ﺇﻫﺘﻤﺎﻡ ﺷﺮﻛﺘﻪ ﺑﻬﺬﺍ ﺍﻟﺠﺎﻧﺐ‬ ‫ﻳﺄﺗـــﻲ ﻣـــﻦ ﺃﺟﻞ ﺇﺗﺎﺣـــﺔ ﺧﺪﻣﺎﺗﻬﺎ ﺍﻟﻰ ﺃﻛﺒﺮ ﺷـــﺮﻳﺤﺔ‬

‫ﺍﻟﺸـــﺮﻛﺔ ﻓـــﻲ ﻣﺠـــﺎﻝ ﺧﺪﻣـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﻠﻮﻧـــﺔ‬ ‫ﻭﺍﻷﺣﺎﺩﻳـــﺔ ﺍﻟﻠـــﻮﻥ ﻟﺒﻄﺎﻗـــﺎﺕ ﺍﻷﻋﻤـــﺎﻝ ﻭﺍﻷﻭﺭﺍﻕ‬

‫ﻣﻤﻜﻨﺔ ﻣﻦ ﺍﻟﻌﻤﻼﺀ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪.‬‬

‫ﻭﺍﻷﺧﺘـــﺎﻡ ﺍﻟﺮﺳـــﻤﻴﺔ‪ ،‬ﻭﺍﻟﻤﻠﺼﻘـــﺎﺕ‪ ،‬ﻭﺍﻟﺘﻘﺎﻭﻳـــﻢ‪،‬‬

‫ﻭﺃﺷـــﺎﺭ ﺍﻟﻌﻤـــﺮﺍﻥ ﺍﻟﻰ ﺃﻥ ﻣـــﻦ ﺑﻴﻦ ﺍﻟﺘﻄـــﻮﺭﺍﺕ ﺍﻟﺘﻲ‬

‫ﻭﺍﻟﺒﻄﺎﻗـــﺎﺕ ﺍﻟﺒﺮﻳﺪﻳـــﺔ ﻭﺍﻟﻜﺘﻴﺒـــﺎﺕ‪ ،‬ﻭﺍﻟﻤﺠﻠـــﺪﺍﺕ‬

‫ﺗﺸﻬﺪﻫﺎ ”ﺯﻳﺞ ﻟﻠﻄﺒﺎﻋﺔ“ ﺇﻧﺸﺎﺀ ﻭﺣﺪﺓ ﺇﻧﺘﺎﺝ ﻣﺮﻛﺰﻱ‬

‫ﻭﺍﻟﻤﻔﻜﺮﺍﺕ ﻭﻣﺎﺷـــﺎﺑﻪ ﺫﻟـــﻚ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﻨﻔﺬﻫﺎ ﻓﻲ ﻣﺪﺓ‬

‫ﻭﺗﺰﻭﻳـــﺪ ﺍﻷﻓـــﺮﻉ ﺍﻟﺠﺪﻳـــﺪﺓ ﺑﺘﺸـــﻜﻴﻠﺔ ﻣـــﻦ ﺣﻠـــﻮﻝ‬

‫ﺯﻣﻨﻴـــﺔ ﻻ ﺗﺘﺠـــﺎﻭﺯ ﺍﻟﺴـــﺎﻋﺔ ﺍﻟﻮﺍﺣـــﺪﺓ‪ ،‬ﻭﺑﺈﺳـــﺘﻌﻤﺎﻝ‬

‫ﻭﺿﻌﺖ ﺯﻳﺞ ﻟﻠﻄﺒﺎﻋﺔ‪ ،‬ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺘﻜﺎﻣﻠـــﺔ‪ ،‬ﻣﻀﻴﻔﴼ ﺃﻥ ﺷـــﺮﻛﺘﻪ ﺗﺘﻔﺎﻭﺽ‬

‫ﺃﺣـــﺪﺙ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻟﻄﺒﺎﻋـــﻲ‪ .‬ﻛﻤـــﺎ ﺗﻮﻓﺮ‬

‫ﺍﻟﺘـــﻲ ﺗﻌﻤﻞ ﻓﻲ ﻣﺠﺎﻝ ﺗﻘﺪﻳـــﻢ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﺑﺤﺴﺐ ﺍﻟﻄﻠﺐ‪ ،‬ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﻟﺘﻮﺳﻴﻊ ﺧﺪﻣﺎﺗﻬﺎ ﻓﻲ‬

‫ﺣﺎﻟﻴـــﴼ ﻣﻊ ﻣﺰ ّﻭﺩ ﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ”ﺯﻳﺮﻭﻛﺲ“‬

‫”ﺯﻳـــﺞ ﻟﻠﻄﺒﺎﻋـــﺔ“ ﺧﺪﻣـــﺔ ﻃﺒﺎﻋـــﺔ ﺍﻟﻜﺘﺐ ﺑﺤﺴـــﺐ‬

‫ﻋﻠﻰ ﺷﺮﺍﺀ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ )‪.(iGen 4‬‬

‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﻣﻦ ﺧﻼﻝ ﺇﻓﺘﺘﺎﺡ ﻋﺪﺩ ﻣﻦ ﺍﻟﻔﺮﻭﻉ‬

‫ﻭﺑﺴـــﺆﺍﻟﻪ ﻋﻦ ﺣﺎﻟﺔ ﺍﻟﺴـــﻮﻕ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ ﺍﻟﺴﻌﻮﺩﻳﺔ‬

‫ﺍﻟﻨﺸـــﺮ ﺍﻟﺮﺍﻏﺒﺔ ﺑﺈﻋﺎﺩﺓ ﻃﺒﺎﻋـــﺔ ﻛﺘﺒﻬﺎ ﺿﻤﻦ ﻛﻤﻴﺎﺕ‬

‫ﺧﻼﻝ ﺍﻟﻔﺘﺮﺓ ﺍﻟﻤﻘﺒﻠﺔ‪.‬‬

‫ﻻﺳـــﻴﻤﺎ ﻓﻲ ﻇـــﻞ ﺍﻷﻭﺿـــﺎﻉ ﺍﻹﻗﺘﺼﺎﺩﻳـــﺔ ﺍﻟﺮﺍﻫﻨﺔ‪،‬‬

‫ﻣﺤﺪﻭﺩﺓ ﻭﺑﻤﻴﺰﺍﻧﻴﺔ ﺃﻗﻞ‪.‬‬

‫ﺍﻟﻄﻠﺐ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﻌﺘﺒﺮﻫﺎ ﺍﻟﺸﺮﻛﺔ ﺃﻓﻀﻞ ﺍﻟﺤﻠﻮﻝ ﻟﺪﻭﺭ‬

‫ُﻋﻤﺎﻥ‪ :‬ﻣﺠﻤﻮﻋﺔ ﻣﺎﺭﻛﻮﻡ ﺍﻟﺨﻠﻴﺞ ﺗﺘﺤﺎﻟﻒ ﻣﻊ ”ﻣﺰﻭﻥ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ“‬ ‫ﻟﺘﻄﻮﻳﺮﺃﻋﻤﺎﻟﻬﺎ‬ ‫ُ‬ ‫ﺗﺒﺤﺚ ﻋﻦ ﻣﺪﺧـﻞ ﺍﻟﻰ ﻗﻄﺎﻋـﻲ ﺍﻹﻋﻼﻧﺎﺕ ﻭﺍﻟﻌﻼﻗﺎﺕ ﺍﻟﻌﺎﻣﺔ ﺑﺎﻟﺪﻭﻟـﺔ‬ ‫”ﻣﺎﺭﻛـﻮﻡ ﺍﻟﺨﻠﻴـﺞ – ُﻋﻤﺎﻥ“‬ ‫ﺇﺩﺍﺭﺓ ﻣﺠﻤﻮﻋـــﺔ ”ﺩﺑﻠﻴـــﻮ ﺟﻲ ﺗﺎﻭﻝ“‪” :‬ﻧﺤﻦ ﺳـــﻌﺪﺍﺀ‬

‫ﺇﻗﻠﻴﻤﻴﺔ ﻭﻋﺎﻟﻤﻴﺔ ﺷﻬﻴﺮﺓ“‪.‬‬ ‫ً‬ ‫ﻭﻭﺍﺻﻞ ﺍﻟﻤﻘﻠﺔ ﺗﺼﺮﻳﺤـــﻪ ﻗﺎﺋﻼ‪” :‬ﻟﻘﺪ ﻭﻗﻊ ﺍﺧﺘﻴﺎﺭﻧﺎ‬

‫ﻣﺎﺭﻛـــﻮﻡ ﺍﻟﺨﻠﻴﺞ ﺑﻬﺪﻑ ﺍﻻﺳـــﺘﻔﺎﺩﺓ ﻣـــﻦ ﻋﻼﻗﺎﺗﻬﺎ‬

‫ﻋﻠﻰ ﺍﻟﺴـــﻮﻕ ﺍﻟﻌﻤﺎﻧﻲ ﺍﻟﻮﺍﻋﺪ ﺑﻌﺪ ﺩﺭﺍﺳﺔ ﻣﺴﺘﻔﻴﻀﺔ‬

‫ﺍﻷﻗﻠﻴﻤﻴـــﺔ ﻭﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﺘﻄﻮﻳﺮ ﻓـــﺮﺹ ﺃﻋﻤﺎﻝ ﻣﺜﻤﺮﺓ‬

‫ﻭﻣﺘﺨﺼﺼـــﺔ ﻟﻠﺴـــﻮﻕ ﺍﻹﻋﻼﻧـــﻲ ﻭﺍﻻﻋﻼﻣﻲ ﻓﻲ‬

‫ﻓﻲ ﺍﻟﺴـــﻠﻄﻨﺔ ﺍﻟﺘﻲ ﺗﺸـــﻬﺪ ﻧﻤﻮﴽ ﻣﻀﻄﺮﺩﴽ‪ ،‬ﻻ ﺳﻴﻤﺎ‬

‫ﺍﻟﺴـــﻠﻄﻨﺔ‪ ،‬ﺇﺫ ﺣﻘﻘـــﺖ ﺍﻟﺴـــﻠﻄﻨﺔ ﺃﻋﻠـــﻰ ﻧﺴـــﺒﺔ ﻧﻤﻮ‬

‫ﻓﻲ ﻗﻄﺎﻉ ﺇﺗﺼﺎﻻﺕ ﺍﻟﺘﺴﻮﻳﻖ ﻭﺍﻹﻋﻼﻥ ﻭﺍﻟﻌﻼﻗﺎﺕ‬

‫ﻟﻺﻧﻔـــﺎﻕ ﺍﻹﻋﻼﻧﻲ ﻭﺣﻠﺖ ﻓـــﻲ ﺍﻟﻤﺮﺗﺒﺔ ﺍﻟﺜﺎﻧﻴﺔ ﻣﻦ‬

‫ﺍﻟﻌﺎﻣﺔ ﻭﺗﻨﻈﻴﻢ ﺍﻟﻤﺆﺗﻤﺮﺍﺕ ﻭﺇﺩﺍﺭﺗﻬﺎ“‪.‬‬

‫ﺣﻴـــﺚ ﺍﻟﻨﻤـــﻮ ﺍﻟـــﺬﻱ ﺍﺭﺗﻔﻊ ﻓﻲ ﻋـــﺎﻡ ‪ ٢٠٠٨‬ﻣﻦ ‪٧١‬‬

‫ﻣـــﻦ ﺟﺎﻧﺒﻪ ﺻـــﺮﺡ ﺛﺎﻣﺮ ﺧﻤﻴـــﺲ ﺍﻟﻤﻘﻠـــﺔ‪ ،‬ﺍﻟﺮﺋﻴﺲ‬

‫ﻣﻠﻴﻮﻥ ﺩﻭﻻﺭ ﺍﻟﻰ ‪ ١٢٠‬ﻣﻠﻴﻮﻥ ﺩﻭﻻﺭ ﻭﺑﻨﺴـــﺒﺔ ﺯﻳﺎﺩﺓ‬ ‫ﺗﻘﺪﺭ ﺑﻨﺤﻮ ‪ ،٪٤٢‬ﻓﻀ ً‬ ‫ﻼ ﻋﻦ ﺃﻥ ﺍﻟﺸـــﻌﺒﻴﻦ ﺍﻟﻌﻤﺎﻧﻲ‬

‫ﺑﺎﻟﺪﺧـــﻮﻝ ﻓﻲ ﺷـــﺮﺍﻛﺔ ﺇﺳـــﺘﺮﺍﻳﺘﺠﻴﺔ ﻣـــﻊ ﻣﺠﻤﻮﻋﺔ‬

‫‪ME Printer August- september 2009‬‬

‫ﺍﻟﺘﻨﻔﻴـــﺬﻱ ﻟﻤﺠﻤﻮﻋـــﺔ ﻣﺎﺭﻛـــﻮﻡ ﺍﻟﺨﻠﻴـــﺞ ﺑﻬـــﺬﻩ‬ ‫ﺍﻟﻤﻨﺎﺳـــﺒﺔ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻳﺴـــﺮﻧﺎ ﻛﺜﻴﺮﴽ ﺍﻟﺪﺧﻮﻝ ﻓﻲ ﺷﺮﺍﻛﺔ‬

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‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ‪:‬‬ ‫ﺍﻟﺴﻴﺪ ﺟﻤﻴﻞ ﺳﻠﻄﺎﻥ‪ ،‬ﺍﻟﺴﻴﺪ ﺟﺮﻳﻤﻲ‬ ‫ﺳﻴﻠﺒﻲ‪ ،‬ﺍﻟﺴﻴﺪ ﺟﻮﻟﻴﺎﻥ ﺑﻮﻳﺲ‪ ،‬ﺍﻟﺴﻴﺪ‬ ‫ﺛﺎﻣﺮ ﻭﺍﻵﻧﺴﺔ ﺯﻫﺮﺍﺀ ﻃﺎﻫﺮ‬

‫ﻭﺍﻟﺒﺤﺮﻳﻨـــﻲ ﺗﺮﺑﻄﻬﻤـــﺎ ﻋـــﺮﻯ ﺍﻷﺧـــﻮﺓ ﻭﺍﻟﺼﺪﺍﻗـــﺔ‬

‫ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﻣﺜﻤﺮﺓ ﻣﻊ ﻣﺰﻭﻥ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺍﻟﺘﻲ‬ ‫ﻼ ﺣﺎﻓ ً‬ ‫ﺗﻤﻠﻚ ﺳـــﺠ ً‬ ‫ﻼ ﻛﺄﻭﻝ ﺷـــﺮﻛﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ‬

‫ﻋﻠﻰ ﺍﻟﺼﻌﻴﺪﻳﻦ ﺍﻟﺮﺳﻤﻲ ﻭﺍﻟﺘﺠﺎﺭﻱ“‪.‬‬

‫ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺳـــﻠﻄﻨﺔ ﻋﻤﺎﻥ ﺣﻴﺚ ﺗﺄﺳﺴـــﺖ‬

‫ﺃﻣـــﺎ ﻣﺆﺳـــﺲ ﻭﺭﺋﻴﺲ ﻣﺠﻤﻮﻋـــﺔ ﻣﺎﺭﻛـــﻮﻡ ﺍﻟﺨﻠﻴﺞ‬

‫ﺗـــﻢ ﺑﺎﻟﻌﺎﺻﻤـــﺔ ﺍﻟﻌﻤﺎﻧﻴـــﺔ ﻣﺴـــﻘﻂ ﺗﻮﻗﻴـــﻊ ﺷـــﺮﺍﻛﺔ‬

‫ﻓـــﻲ ﺍﻟﻌـــﺎﻡ ‪ ١٩٦٦‬ﻭﺗﻌﺘﺒﺮ ﻣﻦ ﺃﻛﺒﺮ ﺍﻟﺸـــﺮﻛﺎﺕ ﻓﻲ‬ ‫ﻫـــﺬﺍ ﺍﻟﻤﺠـــﺎﻝ‪ ،‬ﻓﻀ ً‬ ‫ﻼ ﻋـــﻦ ﻛﻮﻧﻬﺎ ﺇﺣﺪﻯ ﺷـــﺮﻛﺎﺕ‬

‫ﺧﻤﻴﺲ ﻣﺤﻤـــﺪ ﺍﻟﻤﻘﻠﺔ ﻓﻘﺪ ﺻﺮﺡ ﺑﻬﺬﻩ ﺍﻟﻤﻨﺎﺳـــﺒﺔ‬ ‫ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺇﻥ ﺍﻟﺘﺤﺎﻟﻔﺎﺕ ﺍﻻﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﻣﻊ ﺷـــﺮﻛﺎﺕ‬

‫ﺑﻴـــﻦ ﻛﻞ ﻣـــﻦ ﻣﺠﻤﻮﻋـــﺔ ﻣﺎﺭﻛﻮﻡ ﺍﻟﺨﻠﻴﺞ ﻭﺷـــﺮﻛﺔ‬

‫ﻣﺠﻤﻮﻋـــﺔ ”ﺩﺑﻠﻴـــﻮ ﺟﻲ ﺗـــﺎﻭﻝ“ ﺍﻟﻌﺮﻳﻘـــﺔ ﺍﻟﺘﻲ ﻳﻌﻮﺩ‬

‫ﻋﺮﻳﻘﺔ ﻭﻣﺮﻣﻮﻗﺔ ﻣﺜﻞ ﺷﺮﻛﺔ ﻣﺰﻭﻥ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬

‫ﻣﺰﻭﻥ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ‪ ،‬ﺣﻴﺚ ﻭﻗـــﻊ ﺍﻹﺗﻔﺎﻗﻴﺔ ﺛﺎﻣﺮ‬

‫ﺗﺎﺭﻳﺨﻬـــﺎ ﻷﻛﺜﺮ ﻣـــﻦ ‪ ١٤٠‬ﻋﺎﻣﴼ ﺧﻠـــﺖ‪ ،‬ﻓﻴﻤﺎ ﺗﺘﻤﺘﻊ‬

‫ﻫﻲ ﻣﻦ ﺃﻭﻟﻮﻳﺎﺕ ﺍﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﺘﻄﻮﻳﺮ ﻭﺍﻟﻨﻤﻮ ﺍﻟﺘﻲ‬

‫ﺧﻤﻴـــﺲ ﺍﻟﻤﻘﻠـــﺔ ﻧﻴﺎﺑﺔ ﻋـــﻦ ﺍﻟﻤﺠﻤﻮﻋـــﺔ‪ ،‬ﻭﺟﻤﻴﻞ‬

‫ﻣﺠﻤﻮﻋﺘﻨﺎ ﺑﺎﻟﺨﺒﺮﺓ ﺍﻟﻄﻮﻳﻠﺔ ﻓﻲ ﻣﺠﺎﻻﺕ ﺍﻹﻋﻼﻥ‬

‫ﺗﺴـــﻌﻰ ﻟﻬـــﺎ ﻣﺠﻤﻮﻋﺘﻨﺎ ﺧﻠﻴﺠﻴﴼ ﻭﻋﻠـــﻰ ﺍﻟﺼﻌﻴﺪﻳﻦ‬

‫ﺳـــﻠﻄﺎﻥ ﻋﻀـــﻮ ﻣﺠﻠـــﺲ ﺇﺩﺍﺭﺓ ﻣﺠﻤﻮﻋـــﺔ ”ﺩﺑﻠﻴـــﻮ‬

‫ﻭﺍﻟﻌﻼﻗﺎﺕ ﺍﻟﻌﺎﻣﺔ ﻭﺍﺗﺼﺎﻻﺕ ﺍﻟﺘﺴـــﻮﻳﻖ ﺣﻴﺚ ﻳﻌﻮﺩ‬

‫ﺍﻻﻗﻠﻴﻤﻲ ﻭﺍﻟﻌﺎﻟﻤﻲ“‪.‬‬

‫ﺟـــﻲ ﺗﺎﻭﻝ“‪ ،‬ﺑﺤﻀﻮﺭ ﻋﺪﺩ ﻣﻦ ﺍﻟﺮﺅﺳـــﺎﺀ ﺍﻟﺘﻨﻔﻴﺬﻳﻴﻦ‬

‫ﺗﺎﺭﻳـــﺦ ﺗﺄﺳﻴﺴـــﻬﺎ ﻟﻠﻌﺎﻡ ‪ ١٩٧٤‬ﻭﺗﻮﺳـــﻌﺖ ﻟﺘﺸـــﻤﻞ‬

‫ﻭﺍﻟﻤﺪﺭﺍﺀ ﺍﻟﻌﺎﻣﻴﻦ ﺑﺸﺮﻛﺎﺕ ﺍﻟﻤﺠﻤﻮﻋﺘﻴﻦ‪.‬‬

‫ﺃﻧﺸﻄﺘﻬﺎ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻷﺳـــﻮﺍﻕ ﺍﻟﺨﻠﻴﺠﻴﺔ ﻭﺍﻟﻌﺮﺑﻴﺔ‪،‬‬

‫ﻭﺑﻬﺬﻩ ﺍﻟﻤﻨﺎﺳﺒﺔ ﻗﺎﻝ ﺟﻤﻴﻞ ﺳﻠﻄﺎﻥ ﻋﻀﻮ ﻣﺠﻠﺲ‬

‫ﻭﺍﺭﺗﺒﻄـــﺖ ﺑﺘﺤﺎﻟﻔـــﺎﺕ ﺍﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﻣـــﻊ ﺷـــﺮﻛﺎﺕ‬

‫ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﻟﺘﺄﺳـــﻴﺲ ”ﻣﺎﺭﻛﻮﻡ ﺍﻟﺨﻠﻴﺞ – ُﻋﻤﺎﻥ“‪،‬‬

‫ﻭﺍﻟﻌﻼﻗﺎﺕ ﺍﻟﺘﺎﺭﻳﺨﻴﺔ ﻣﻨﺬ ﻗﺮﻭﻥ ﻭﺣﻔﻠﺖ ﺑﺎﻟﺘﺤﺎﻟﻔﺎﺕ‬

‫ﺍﻟﺴﻌﻮﺩﻳـﺔ‪ :‬ﺻﺤﻴﻔﺔ ”ﺃﻡ ﺍﻟﻘـﺮﻯ“ ّ‬ ‫ﺗﺤﺪﺙ ﻣﻄﺎﺑﻌﻬﺎ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷﺮﻛﺔ‬ ‫ﻫﻴﺪﻟﺒﺮﺝ‬ ‫ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟﺘﻲ ﺃﺿﻴﻔﺖ ﻟﻠﻤﻄﺒﻌﺔ ﺗﻀﻤﻨﺖ ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻜﺎﻣﻠﺔ ﻣﻦ ﻣﻌﺪﺍﺕ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ‬ ‫ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺸﻄﻴﺐ‬ ‫ﻛﺸـــﻔﺖ ﺻﺤﻴﻔـــﺔ ”ﺃﻡ ﺍﻟﻘـــﺮﻯ“‪ ،‬ﺇﺣـــﺪﻯ ﺍﻟﺼﺤـــﻒ‬

‫ﺍﻟﻘﺮﻯ“ ﻣﺮﺗﻴﻦ ﻓﻲ ﺍﻷﺳـــﺒﻮﻉ ﺑﺪ ً‬ ‫ﻻ ﻣﻦ ﻣﺮﺓ ﻭﺍﺣﺪﺓ‪.‬‬

‫ﺍﻟﺮﺳـــﻤﻴﺔ ﺍﻟﺘﻲ ﺗﺼﺪﺭﻫﺎ ﻭﺯﺍﺭﺓ ﺍﻟﺜﻘﺎﻓﺔ ﻭﺍﻹﻋﻼﻡ ﻓﻲ‬

‫ﻧﻘـــﻮﻡ ﺣﺎﻟﻴـــﴼ ﺑﻄﺒﺎﻋـــﺔ ‪ ٧ – ٥‬ﺁﻻﻑ ﻧﺴـــﺨﺔ ﻣـــﻦ‬

‫ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‪ ،‬ﻋـــﻦ ﻗﻴﺎﻣﻬﺎ ﺑﺘﺤﺪﻳﺚ‬

‫ﺍﻟﺼﺤﻴﻔﺔ ﻓﻲ ﺍﻷﺳـــﺒﻮﻉ ﺍﻟﻮﺍﺣـــﺪ‪ ،‬ﻭﺑﺈﺿﺎﻓﺔ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﻣﻄﺎﺑﻌﻬـــﺎ ﻣـــﻦ ﺧـــﻼﻝ ﺗﻨﺼﻴـــﺐ ﻣﻌـــﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ‬

‫ﺍﻟﺠﺪﻳﺪﺓ ﻭﺍﻟﺘﻲ ﻳﺘﻮﻗﻊ ﺃﻥ ﺗﻌﻤﻞ ﺑﻜﺎﻣﻞ ﻃﺎﻗﺘﻬﺎ ﺑﻌﺪ‬

‫ﻣﺘﻜﺎﻣﻠﺔ ﻣﺎﺭﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ‪.‬‬

‫ﻋﻴـــﺪ ﺍﻟﻔﻄﺮ ﺍﻟﻤﺒﺎﺭﻙ‪ ،‬ﺳـــﻨﺘﻤﻜﻦ ﻣﻦ ﺯﻳﺎﺩﺓ ﺍﻟﻨﺴـــﺦ‬

‫ﻳﻘﻮﻝ ﻋﺒﺪﺍﷲ ﺍﻷﺣﻤﺪﻱ‪ ،‬ﻣﺪﻳﺮ ﻣﻄﺒﻌﺔ ﺻﺤﻴﻔﺔ ”ﺃﻡ‬

‫ﺍﻟﻤﻄﺒﻮﻋﺔ ﻟﻠﺼﺤﻴﻔﺔ ﺍﻟﻰ ‪ ٢٠‬ﺃﻟﻒ ﻧﺴﺨﺔ“‪.‬‬

‫ﺍﻟﻘـــﺮﻯ“ ﺍﻟﺘﻲ ﺗﺘﺨﺬ ﻣـــﻦ ﻣﻜﺔ ﺍﻟﻤﻜﺮﻣـــﺔ ﻣﻘﺮﴽ ﻟﻬﺎ‪،‬‬

‫ﻭﻳﺸـــﻴﺮ ﺍﻷﺣﻤـــﺪﻱ ﺍﻟﻰ ﺃﻥ ﺳـــﺒﺐ ﺇﺧﺘﻴـــﺎﺭ ﻣﻌﺪﺍﺕ‬

‫ﺇﻥ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺍﻷﺧﻴـــﺮ ﻳﻌﻜﺲ ﺣـــﺮﺹ ﺍﻟﺼﺤﻴﻔﺔ‬

‫ﻫﻴﺪﻟﺒـــﺮﺝ ﺗﺤﺪﻳـــﺪﴽ ﻳﻌـــﻮﺩ ﺍﻟـــﻰ ﺗﺠﺮﺑـــﺔ ﺳـــﺎﺑﻘﺔ ﻣﻊ‬

‫ﻋﻠﻰ ﺗﺤﺪﻳﺚ ﻣﻄﺎﺑﻌﻬـــﺎ ﻭﺍﻹﺭﺗﻘﺎﺀ ﺑﺠﻮﺩﺓ ﺍﻟﻤﻄﺒﻮﻉ‪،‬‬

‫ﻣﻜﺎﺋﻨﻬـــﺎ ﻭﺍﻟﺘـــﻲ ﺗﺘﻤﻴﺰ ﺑﻘﻮﺗﻬـــﺎ ﻭﺗﻘﻨﻴﺘﻬـــﺎ ﺍﻟﺤﺪﻳﺜﺔ‬

‫ﻣﺸـــﻴﺮﴽ ﺍﻟﻰ ﺃﻥ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ ﺗﻀﻤﻨﺖ ﺗﺸﻜﻴﻠﺔ‬

‫ﻭﺳـــﻬﻮﻟﺔ ﺇﺳـــﺘﺨﺪﺍﻣﻬﺎ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺟـــﻮﺩﺓ ﺧﺪﻣﺔ ﻣﺎ‬

‫ﻣﺘﻜﺎﻣﻠﺔ ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺑﻌﺪ ﺍﻟﺒﻴﻊ ﺍﻟﺘﻲ ﺗﻮﻓﺮﻫﺎ ﺍﻟﺸـــﺮﻛﺔ ﻟﻌﻤﻼﺋﻬﺎ‪ ،‬ﻋﻠﻰ ﺣﺪ‬

‫ﻭﺍﻟﺘﺸـــﻄﻴﺐ‪ ،‬ﻭﻫﻲ ﻣﺎﻛﻴﻨﺘـــﻲ ﻃﺒﺎﻋﺔ )‪SM 102-‬‬

‫ﻭﺻﻔﻪ‪.‬‬

‫‪ (5-P‬ﻣﻘـــﺎﺱ ‪ ١٠٠ x ٧٠‬ﺳـــﻢ؛ ﻣﺎﻛﻴﻨـــﺔ ﺗﺪﺑﻴـــﺲ‬

‫ﻭﻳﺨﺘﻢ ﺍﻷﺣﻤﺪﻱ ﺣﺪﻳﺜﻪ ﺑﺈﻋﻄﺎﺀ ﻧﺒﺬﺓ ﻋﻦ ﺍﻟﺨﻄﻂ‬

‫ﺍﻟﺤﺎﺻـــﻞ ﻓﻲ ﺍﻟﻤﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﻲ ﺑـــﺎﺕ ﺿﺮﻭﺭﺓ ﺃﻛﺜﺮ‬

‫)‪ (ST 350‬ﻣﻘـــﺎﺱ )‪(A3‬؛ ﻧﻈـــﺎﻡ ﺇﺧـــﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ‬

‫ﺍﻟﻤﺴـــﺘﻘﺒﻠﻴﺔ ﻟﻤﻄﺒﻌﺘـــﻪ‪ ،‬ﺇﺫ ﻳﻘـــﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪:‬‬

‫ﻣﻦ ﺃﻱ ﻭﻗﺖ ﻣﻀﻰ“‪.‬‬

‫)‪ (Prosetter 102‬ﻣﻘﺎﺱ ‪ ١٠٠ x ٧٠‬ﺳﻢ؛ ﻃﻮﺍﻳﺔ‬

‫”ﻧﻄﻤـــﺢ ﻹﺻـــﺪﺍﺭ ﺻﺤﻴﻔـــﺔ ”ﺃﻡ ﺍﻟﻘـــﺮﻯ“ ﺑﺸـــﻜﻞ‬

‫ﺗﺠﺪﺭ ﺍﻹﺷـــﺎﺭﺓ ﺍﻟﻰ ﺃﻥ ﻣﻄﺒﻌﺔ ﺻﺤﻴﻔﺔ ”ﺃﻡ ﺍﻟﻘﺮﻯ“‬

‫)‪ (TH 78‬ﻣﻘـــﺎﺱ ‪ ١٠٠ x ٧٠‬ﺳـــﻢ؛ ﻣﺎﻛﻴﻨـــﺔ ﻗﺺ‬

‫ﻳﻮﻣـــﻲ‪ ،‬ﻛﻤﺎ ﻟﺪﻳﻨﺎ ﺭﺅﻳﺔ ﻹﺿﺎﻓـــﺔ ﺧﻂ ﺇﻧﺘﺎﺟﻲ ﺟﺪﻳﺪ‬

‫ﺗﺄﺳﺴـــﺖ ﻋﺎﻡ ‪ ١٩٢٠‬ﻓﻲ ﻋﻬﺪ ﺍﻟﻤﻠـــﻚ ﺍﻟﺮﺍﺣﻞ ﻋﺒﺪ‬

‫ﺍﻟﺮﺻـــﺔ )‪Polar‬‬ ‫)‪(Polar 115X‬؛ ﻣﺎﻛﻴﻨـــﺔ ﻗﻠـــﺐ ّ‬ ‫‪ (Pile Turner‬ﻣﻘـــﺎﺱ ‪ ١٠٠ x ٧٠‬ﺳـــﻢ ﻭﻣﺎﻛﻴﻨـــﺔ‬

‫ﻣﺨﺼﺼـــﴼ ﻟﻠﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‪ .‬ﺇﻥ ﺍﻟﻄﻠـــﺐ‬ ‫ﻳﻜـــﻮﻥ‬ ‫ّ‬

‫ﺍﻟﻌﺰﻳﺰ ﺁﻝ ﺳـــﻌﻮﺩ ﻟﺘﻜﻮﻥ ﺍﻟﻨﻮﺍﺓ ﺍﻷﻭﻟﻰ ﻓﻲ ﻣﻨﻈﻮﻣﺔ‬

‫ﻟﻒ )‪ (Sitma‬ﻣﻘﺎﺱ )‪.(A3‬‬

‫ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺤﻠﻲ ﻻ ﻳﺰﺍﻝ ﻣﺮﺗﻔﻌﴼ‬

‫ﺍﻹﻋﻼﻡ ﺍﻟﺴـــﻌﻮﺩﻱ‪ ،‬ﻭﺗُﻄﺒﻊ ﻓﻴﻬﺎ ﺍﻟﻴـــﻮﻡ ﺟﺮﻳﺪﺓ ”ﺃﻡ‬

‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﻧﺴـــﻌﻰ ﻣﻦ ﺧـــﻼﻝ ﺇﺳـــﺘﺜﻤﺎﺭﻧﺎ‬ ‫ﻭﻳﻀﻴـــﻒ‬

‫ﻋﻠـــﻰ ﺍﻟﺮﻏﻢ ﻣـــﻦ ﺗﺒﻌﺎﺕ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﺮﺍﻫﻨﺔ‪،‬‬

‫ﺍﻟﻘـــﺮﻯ“ ﺍﻟﺮﺳـــﻤﻴﺔ ﺍﻷﺳـــﺒﻮﻋﻴﺔ ﻭﻣﺠﻠـــﺔ ”ﺍﻹﻋﻼﻡ‬

‫ﻭﺛﻤﺔ ﺗﻨﺎﻓﺲ ﻗﻮﻱ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﻻﺳـــﻴﻤﺎ ﻣﻊ ﺩﺧﻮﻝ‬

‫ﻭﺍﻹﺗﺼـــﺎﻝ“ ﻭﻏﻴﺮﻫﺎ ﻣﻦ ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺍﻟﺘﻲ ﺗﺼﺪﺭ‬

‫ﺑﻤﻌﺪﺍﺕ ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻰ ﻃﺒﺎﻋﺔ ﺻﺤﻴﻔﺔ ”ﺃﻡ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻟﺬﺍ ﻓﺈﻥ ﺍﻟﺘﺤﺪﻳﺚ ﻭﻣﻮﺍﻛﺒﺔ ﺍﻟﺘﻄ ّﻮﺭ‬

‫ﻋﻦ ﻭﺯﺍﺭﺓ ﺍﻟﺜﻘﺎﻓﺔ ﻭﺍﻹﻋﻼﻡ ﺍﻟﺴﻌﻮﺩﻳﺔ‪.‬‬

‫ﻣﺼﺮ‪” :‬ﻣﻄﺒﻌـﺔ ﺍﻟﺘﺤﺮﻳـﺮ“ ﺗﻘﺘﻨـﻲ ﺃﻭﻝ ﻣﺎﻛﻴﻨـﺔ ﻃﺒﺎﻋـﺔ ﻣﻦ ﺷﻴﻨﻮﻫـﺎﺭﺍ‬ ‫ﺍﻹﺳﺘﺜﻤﺎﺭ ﺳﻴﺪﻋﻢ ﺍﻟﻤﻮﻗﻒ ﺍﻟﺘﻨﺎﻓﺴﻲ ﻟﻠﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﺴﻮﻕ ﻻ ﺳﻴﻤﺎ ﻓﻲ ﻇﻞ ﺍﻟﻤﻨﺎﺥ ﺍﻹﻗﺘﺼﺎﺩﻱ ﺍﻟﺼﻌﺐ‬ ‫ﺃﻋﻠﻨـــﺖ ﻣﻄﺒﻌـــﺔ ﺍﻟﺘﺤﺮﻳـــﺮ‪ ،‬ﻭﻣﻘﺮﻫـــﺎ ﻣﺼـــﺮ‪ ،‬ﻋـــﻦ‬

‫ﺍﻟﺴـــﺎﻋﺔ ﺍﻟﻮﺍﺣـــﺪﺓ‪ ،‬ﻭﺃﻥ ﺃﻗﺼﻰ ﻣﻘﺎﺱ ﻟﻸﻓﺮﺥ ﻳﺼﻞ‬

‫ﺇﺳـــﺘﺜﻤﺎﺭﻫﺎ ﺑـــﺄﻭﻝ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﻣﻦ ”ﺷـــﻴﻨﻮﻫﺎﺭﺍ“‬

‫ﺍﻟﻰ ‪ ٥٢ x ٣٧‬ﺳﻢ‪ ،‬ﻓﻲ ﺣﻴﻦ ﺗﺼﻞ ﺃﻗﺼﻰ ﻣﺴﺎﺣﺔ‬

‫ﺑﻤﻘـــﺎﺱ ﺭﺑـــﻊ ﻓـــﺮﺥ ﻭﺫﺍﺕ ﺃﺭﺑﻌﺔ ﻭﺣـــﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ‪،‬‬

‫ﻃﺒﺎﻋﻴـــﺔ ﺍﻟﻰ ‪ ٥١ x ٣٦‬ﺳـــﻢ‪ .‬ﻛﻤﺎ ﻳﻤﻜﻦ ﻟﻠﻤﺎﻛﻴﻨﺔ‬

‫ﻭﺍﻟﺘـــﻲ ﺳـــﺘﻘﻮﻡ ﺑﺘﻮﺭﻳﺪﻫـــﺎ ﺷـــﺮﻛﺔ ﻳﺎﺳـــﻮ‪ ،‬ﺍﻟﻮﻛﻴـــﻞ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠﻰ ﺃﺻﻐﺮ ﻣﻘـــﺎﺱ ﻟﻸﻓﺮﺥ ﻳﺼﻞ ﺍﻟﻰ ‪١٠‬‬

‫ﻭﻗﺎﻝ ﺍﻟﻤﻬﻨﺪﺱ ﻭﻟﻴﺪ ﺃﺣﻤـــﺪ ﻋﻠﻲ ﺻﺎﺣﺐ ﻭﺭﺋﻴﺲ‬ ‫ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﻣﻄﺒﻌﺔ ﺍﻟﺘﺤﺮﻳﺮ‪ ،‬ﺇﻥ ﺍﻹﺳﺘﺜﻤﺎﺭ ﺍﻷﺧﻴﺮ‬

‫ﺗﻘـــﺪﻡ ﻟﻌﻤﻼﺋﻬـــﺎ ﺟﻤﻴـــﻊ ﺧﺪﻣـــﺎﺕ‬ ‫‪ ،١٩٥٦‬ﻭﻫـــﻲ ّ‬

‫ﺳـــﻴﺪﻋﻢ ﺍﻟﻤﻮﻗﻒ ﺍﻟﺘﻨﺎﻓﺴﻲ ﻟﻠﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﺴﻮﻕ ﻻ‬

‫ﺍﻟﺘﺼﻤﻴـــﻢ ﺍﻟﻤﺒﺘﻜـــﺮ ﻭﺍﻟﺘﺠﻬﻴﺰﺍﺕ ﺍﻟﻔﻨﻴـــﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺳـــﻴﻤﺎ ﻓﻲ ﻇـــﻞ ﺍﻟﻤﻨﺎﺥ ﺍﻹﻗﺘﺼـــﺎﺩﻱ ﺍﻟﺼﻌﺐ ﺍﻟﺬﻱ‬

‫ﻭﺍﻟﺘﺠﻠﻴـــﺪ ﻭﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻟﻄﺒﺎﻋـــﻲ‪ ،‬ﻭﺗﺘﺨﺼﺺ ﻓﻲ‬

‫ﻳﺸﻬﺪﻩ ﺍﻟﻌﺎﻟﻢ‪.‬‬

‫ﻃﺒﺎﻋﺔ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﻤﺘﻨﻮﻋﺔ ﻣﻦ ﻗﺒﻴﻞ ﺍﻟﺒﺮﻭﺷﻮﺭﺍﺕ‬

‫ﻣـــﻦ ﺟﻬﺘﻪ‪ ،‬ﺃﺷـــﺎﺭ ﺍﻟﻤﻬﻨـــﺪﺱ ﻣﺤﻤﺪ ﻳﺎﺳـــﻮ‪ ،‬ﻣﺪﻳﺮ‬

‫ﻭﺍﻟﻜﺘﺎﻟﻮﺟﺎﺕ ﻭﺍﻟﻤﻠﺼﻘـــﺎﺕ ﻭﺍﻟﻜﺘﺐ ﻭﺍﻟﻜﺮﻭﺕ‪ ،‬ﺍﻟﻰ‬

‫ﻭﻣﺎﻟـــﻚ ﺷـــﺮﻛﺔ ﻳﺎﺳـــﻮ‪ ،‬ﺍﻟـــﻰ ﺃﻥ ﻫـــﺬﻩ ﺍﻟﻨﻮﻋﻴﺔ ﻣﻦ‬

‫ﺟﺎﻧـــﺐ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﻤﺘﻨﻮﻋﺔ‬

‫ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺗﺘﻤﻴـــﺰ ﺑﺴـــﻬﻮﻟﺔ ﺍﻟﺘﺸـــﻐﻴﻞ ﻭﺍﻟﺘﺤﻜﻢ‪،‬‬

‫ﻟﺼﺎﻟـــﺢ ﻗﻄﺎﻋـــﺎﺕ ﺍﻟﺼﻨﺎﻋـــﺔ ﻭﺍﻟﺴـــﻴﺎﺣﺔ ﻭﺍﻟﻔﻨـــﺎﺩﻕ‬

‫ﻭﺗﺄﺗﻲ ﺑﻤﻮﺍﺻﻔﺎﺕ ﻓﻨﻴﺔ ﻋﺎﻟﻴﺔ ﺗﻨﺎﻓﺲ ﻧﻈﻴﺮﺍﺗﻬﺎ ﻣﻦ‬

‫ﻭﺍﻟﻤﻄﺎﻋﻢ ﻭﺍﻷﺩﻭﻳﺔ ﻭﺍﻟﺼﺤﺔ ﻭﺍﻟﺘﻌﻠﻴﻢ ﻭﻏﻴﺮﻫﺎ‪.‬‬

‫ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻷﺧﺮﻯ‪.‬‬ ‫ﻭﻧﻮﻩ ﻳﺎﺳـــﻮ ﺍﻟـــﻰ ﺃﻥ ﻭﺯﻥ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻳﺘﻌﺪﻯ ﺍﻟﺴـــﺒﻌﺔ‬ ‫ﺃﻃﻨﺎﻥ ﻭﺗﺒﻠﻎ ﺳـــﺮﻋﺘﻬﺎ ﺍﻟﺘﺸﻐﻴﻠﻴﺔ ‪ ١٥,٠٠٠‬ﻓﺮﺥ ﻓﻲ‬

‫ﺍﻟﻤﻬﻨﺪﺱ ﻭﻟﻴﺪ ﺃﺣﻤﺪ ﻋﻠﻲ‪،‬‬ ‫ﺻﺎﺣﺐ ﻭﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﻣﻄﺒﻌﺔ‬ ‫ﺍﻟﺘﺤﺮﻳﺮ‬

‫‪ME Printer August- september 2009‬‬

‫ﺍﻟﺤﺼﺮﻱ ﻟﻤﺎﻛﻴﻨﺎﺕ ﺷﻴﻨﻮﻫﺎﺭﺍ ﻓﻲ ﻣﺼﺮ‪.‬‬

‫‪ ١٤ x‬ﺳﻢ‪.‬‬ ‫ﻳﺸـــﺎﺭ ﺍﻟـــﻰ ﺃﻥ ﻣﻄﺒﻌـــﺔ ﺍﻟﺘﺤﺮﻳﺮ ﺗﺄﺳﺴـــﺖ ﻓﻲ ﻋﺎﻡ‬

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‫ﻛﻠﻤﺔ ﺍﻟﻤﺤﺮﺭ‬

‫ﺇﻥ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻣﻦ ﻣﺠﻠﺘﻨﺎ ﻫﻮ ﻋﺪﺩ ﻣﻮﺣﺪ ﻟﺸـــﻬﺮﻱ ﺃﻏﺴـــﻄﺲ ﻭﺳـــﺒﺘﻤﺒﺮ‪ ،‬ﻭﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﺳـــﻨﻐﻠﻖ ﻓﻴﻪ ﺃﺑﻮﺍﺑﻨﺎ‬ ‫ﺇﺳـــﺘﻌﺪﺍﺩﴽ ﻟﺒﺪﺀ ﺍﻟﻌﻄﻠﺔ ﺍﻟﺼﻴﻔﻴﺔ‪ ،‬ﻧﺘﻄﻠﻊ ﺑﺸـــﻮﻕ ﺍﻟﻰ ﺍﻟﻌﻮﺩﺓ ﻣﺮﺓ ﺃﺧﺮﻯ ﻣﻊ ﺻﺪﻭﺭ ﻋﺪﺩ ﺃﻛﺘﻮﺑﺮ‪ ،‬ﻟﻜﻲ ﻧﺴﺪ ﺍﻟﺜﻐﺮﺍﺕ‬ ‫ﺑﺎﻟﻤﺰﻳـــﺪ ﻣـــﻦ ﺍﻷﺧﺒﺎﺭ ﻭﺍﻵﺭﺍﺀ ﻭﺍﻟﺘﻘﺎﺭﻳـــﺮ ﺍﻟﻤﻌﻠﻮﻣﺎﺗﻴﺔ ﻋﻦ ﺻﻨﺎﻋﺔ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ‪ .‬ﻟﻘـــﺪ ﺛﺒﺖ ﻟﺤﺪ ﺍﻵﻥ ﺃﻥ ﻋﺎﻡ‬ ‫‪ُ ٢٠٠٩‬ﻋ ّﺪ ﻗﺎﺳـــﻴﴼ ﻋﻠﻰ ﺟﻤﻴﻊ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻨﺸـــﺮ‪ ،‬ﻭﻧﺤﻦ ﺑﻀﻤﻨﻬﻢ‪ .‬ﻭﻭﻓﻘـــﴼ ﻟﻤﺰ ّﻭﺩ ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻹﻋﻼﻣﻴﺔ‬

‫”ﻣﻴﺪﻳـــﺎ ﺳـــﻮﺭﺱ“‪ ،‬ﻓﻘﺪ ﺇﺣﺘﺠﺒﺖ ﺃﻛﺜـــﺮ ﻣﻦ ‪ ١٠٠‬ﻣﺠﻠﺔ ﻋﻦ ﺍﻟﺼـــﺪﻭﺭ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﻓﻲ ﻫﺬﺍ ﺍﻟﻌـــﺎﻡ‪ ،‬ﻭﺗﺤﺘﻞ ﺩﻭﻟﺔ‬ ‫ﺍﻹﻣـــﺎﺭﺍﺕ ﺻـــﺪﺍﺭﺓ ﻫﺬﻩ ﺍﻟﻘﺎﺋﻤﺔ ﺑـــــ ‪ ٧٤‬ﻣﺠﻠﺔ‪ .‬ﻭﻣﻊ ﺫﻟﻚ ﻧﺤﻦ ﻧﺆﻣﻦ ﺑﺄﻧﻨﺎ ﻧﺠﺤﻨﺎ ﻓﻲ ﻣﻮﺍﺟﻬﺔ ﺍﻟﻌﺎﺻﻔﺔ ﻭﺑﺘﺰﻭﻳﺪ‬ ‫ﻗﺮﺍﺋﻨﺎ ﺑﺄﺣﺪﺙ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻭﺍﻟﻤﻮﺿﻮﻋﺎﺕ ﺍﻟﺘﻲ ﺗﻬﻢ ﺍﻟﺤﺮﻓﻴﻴﻦ ﻓﻲ ﻫﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ‪ .‬ﻻ ﺗﻌﺪ ﻫﺬﻩ ﺑﻄﻮﻟﺔ ﺻﻐﻴﺮﺓ‪ ،‬ﻭﻗﺪ‬ ‫ﺃﺻﺒﺤﺖ ﻗﺪﺭﺗﻨﺎ ﻋﻠﻰ ﺍﻹﺳﺘﻤﺮﺍﺭ ﺑﺎﻟﺼﺪﻭﺭ ﻣﻤﻜﻨﺔ ﻣﻊ ﺇﺻﺮﺍﺭﻧﺎ ﻋﻠﻰ ﺍﻟﺒﻘﺎﺀ ﻭﺑﻔﻀﻞ ﺍﻟﺪﻋﻢ ﺍﻟﺬﻱ ﻧﺘﻠﻘﺎﻩ ﻣﻦ ﻗﺮﺍﺋﻨﺎ‬ ‫ﺍﻷﻋـــﺰﺍﺀ‪ ،‬ﻭﻣﺤﺮﺭﻳﻨﺎ‪ ،‬ﻭﻣﻌﻠﻨﻴﻨﺎ‪ ،‬ﻭﺟﻤﻴﻊ ﺍﻷﺷـــﺨﺎﺹ ﻓﻲ ﻋﻤﻮﻡ ﺃﺭﺟﺎﺀ ﻫﺬﻩ ﺍﻟﻤﻨﻄﻘـــﺔ ﻭﻓﻲ ﺧﺎﺭﺟﻬﺎ ﻣﻤﻦ ﺃﻇﻬﺮﻭﺍ‬

‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬

‫ﺩﻋﻤﻬﻢ ﻟـ ‪.ME Printer‬‬ ‫ّ‬ ‫ﻧﺴـــﻠﻂ ﻓـــﻲ ﻫـــﺬ ﺍﻟﻌﺪﺩ ﺍﻟﻀﻮﺀ ﻋﻠـــﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻣﻊ ﺷـــﺮﺡ ﺃﺑﺮﺯ ﺗﻮﺟﻬﺎﺗﻬـــﺎ ﻭﺗﺄﺛﻴﺮﺍﺗﻬﺎ ﻋﻠـــﻰ ﺻﻨﺎﻋﺔ ﻓﻨﻮﻥ‬ ‫ﺍﻟﺠﺮﺍﻓﻴـــﻚ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﻗﺪ ﺗﺸـــﺎﺭﻙ ﻣﻌﻨﺎ ﻣﻤﺜﻠﻮ ﺷـــﺮﻛﺎﺕ ﺗﺼﻨﻴﻊ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺑﺂﺭﺍﺋﻬﻢ‪،‬‬ ‫ﻭﻗﺎﻣـــﻮﺍ ﺑﺈﻟﻘـــﺎﺀ ﻧﻈﺮﺓ ﻋﻠﻰ ﺃﺑﺮﺯ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﺘﻲ ﻃﺮﺣﻮﻫﺎ ﺃﻭ ﺳـــﻴﻄﺮﺣﻮﻧﻬﺎ ﻓﻲ ﺍﻟﺴـــﻮﻕ‪ .‬ﻟﻘﺪ ﺑﺎﺕ ﻃ ّﺒﺎﻋﻮ‬

‫ﺍﻷﻭﻓﺴـــﺖ ﺍﻟﻴـــﻮﻡ ﺃﻛﺜﺮ ﺇﻧﻔﺘﺎﺣﴼ ﻋﻠـــﻰ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻭﻻ ﻳﻮﺟﺪ ﺳـــﺒﺐ ﻣﻘﻨﻊ ﻳﺤﻮﻝ ﺩﻭﻥ ﺇﺳـــﺘﻔﺎﺩﺓ‬ ‫ﻃ ّﺒﺎﻋﻲ ﺍﻟﻠﻴﺜﻮ ﻣﻦ ﺍﻟﻔﻮﺍﺋﺪ ﺍﻟﺘﻲ ﺗﻮﻓﺮﻫﺎ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪.‬‬ ‫ﻭﺛﻤﺔ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﺘﻲ ﺳﺘﻘﺎﻡ ﻓﻲ ﻋﺎﻡ ‪ ٢٠٠٩‬ﻭﻓﻲ ﺑﺪﺍﻳﺔ ‪ ،٢٠١٠‬ﻭﻣﻨﻬﺎ ”ﺳﻴـﻢ“ ﻭ“ﺑﻴﺒﺮ ﺁﺭﺍﺑﻴﺎ“‬ ‫ﻭ“ﺳـــﻌﻮﺩﻱ ﺑﺮﻧﺖ“ ﻭ“ﺳـــﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻚ ﺇﻣﻴﺠﻨﺞ“‪ .‬ﻭﻗﺪ ﺇﺷـــﺘﺮﻛﻨﺎ ﻣﻊ ﺟﻤﻴﻊ ﻫﺬﻩ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﻬﺎﻣﺔ ﻟﻜﻲ ﻧﺰ ّﻭﺩ‬

‫ﺗﺸﻴﺮ ﺟﻤﻴﻊ ﻫﺬﻩ‬ ‫ﺍﻷﺣﺪﺍﺙ ﺍﻟﻰ‬ ‫ﺃﻥ ﺻﻨﺎﻋﺔ ﻓﻨﻮﻥ‬ ‫ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ‬ ‫ﺍﻟﻤﻨﻄﻘﺔ ﺳﻮﻕ‬ ‫ﻧﺎﺿﺠﺔ‪ ،‬ﻭﺑﺄﻧﻬﺎ ﺃﻛﺜﺮ‬ ‫ﻣﻦ ﻗﺎﺩﺭﺓ ﻋﻠﻰ‬ ‫ﺍﻟﻮﻗﻮﻑ ﺑﺜﺒﺎﺕ ﺣﺘﻰ‬ ‫ﻓﻲ ﻇﻞ ﺍﻷﻭﺿﺎﻉ‬ ‫ﺍﻹﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺼﻌﺒﺔ‬

‫ﻗﺮﺍﺋﻨﺎ ﺑﻤﻌﻠﻮﻣﺎﺕ ﻋﻦ ﺃﻫﻢ ﻣﺎ ﺳـــﺘﺘﻀﻤﻨﻪ ﻫﺬﻩ ﺍﻷﺣﺪﺍﺙ ﻣﻦ ﻣﻨﺘﺠﺎﺕ ﻭﺗﻘﻨﻴﺎﺕ ﺣﺪﻳﺜﺔ‪ .‬ﻛﻤﺎ ﺳـــﻴﻘﺎﻡ ﺣﻔﻞ ﺟﺎﺋﺰﺓ‬ ‫ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋﺔ ﻓﻲ ﺷﻬﺮ ﻳﻨﺎﻳﺮ‪ ،‬ﻭﻫﺬﻩ ﺍﻟﻤﺮﺓ ﺳﻴﻘﺎﻡ ﺍﻟﺤﻔﻞ ﻋﻠﻰ ﺻﻌﻴﺪ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ .‬ﺗﺸﻴﺮ ﺟﻤﻴﻊ ﻫﺬﻩ‬ ‫ﺍﻷﺣﺪﺍﺙ ﺍﻟﻰ ﺃﻥ ﺻﻨﺎﻋﺔ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺳﻮﻕ ﻧﺎﺿﺠﺔ‪ ،‬ﻭﺑﺄﻧﻬﺎ ﺃﻛﺜﺮ ﻣﻦ ﻗﺎﺩﺭﺓ ﻋﻠﻰ ﺍﻟﻮﻗﻮﻑ ﺑﺜﺒﺎﺕ‬ ‫ﺣﺘﻰ ﻓﻲ ﻇﻞ ﺍﻷﻭﺿﺎﻉ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺼﻌﺒﺔ‪.‬‬

‫ﺇﻓﺮﺍ ﺗﺪﻋﻮ ﺻﺤﻒ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻟﻠﻤﺸﺎﺭﻛﺔ ﻓﻲ ﺍﻟﻨﺎﺩﻱ ﺍﻟﺪﻭﻟﻲ ﻟﻠﺠﻮﺩﺓ‬ ‫ﺍﻟﻠﻮﻧﻴﺔ ‪٢٠١٢ - ٢٠١٠‬‬ ‫ﺍﻟﻌﻀﻮﻳـﺔ ﺗُﻤﻨـﺢ ﻟﻠﺼﺤﻒ ﺍﻟﻔﺎﺋـﺰﺓ ﻓـﻲ ﺍﻟﻤﺴﺎﺑﻘـﺔ ﺿﻤـﻦ ﺃﺭﺑﻌـﺔ ﻓﺌـﺎﺕ‬ ‫ﻓﻲ ﺣﻴﻦ ﺳـــﻴﻘﺎﻡ ﺣﻔـــﻞ ﺗﻮﺯﻳﻊ ﺍﻟﺠﻮﺍﺋـــﺰ ﻓﻲ ﺃﻛﺘﻮﺑﺮ‬ ‫‪ ٢٠١٠‬ﻓﻲ ﻣﺪﻳﻨﺔ ﻫﺎﻣﺒﻮﺭﺝ ﺑﺄﻟﻤﺎﻧﻴﺎ‪.‬‬ ‫ﻭ ُﻳﻤﻜﻦ ﻟﺠﻤﻴﻊ ﺍﻟﺼﺤﻒ‪ ،‬ﻭﺑﻀﻤﻨﻬﺎ ﺻﺤﻒ ﺍﻟﺸﺮﻕ‬ ‫ﺍﻷﻭﺳﻂ‪ ،‬ﻭﻣﻬﻤﺎ ﻛﺎﻧﺖ ﺍﻟﻄﺮﻳﻘﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺍﻟﺨﺎﻣﺎﺕ‬

‫ﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻣﻬﺎ‪ ،‬ﺍﻹﺷـــﺘﺮﺍﻙ ﻓﻲ ﻫﺬﻩ ﺍﻟﻤﺴـــﺎﺑﻘﺔ‬ ‫ﺿﻤﻦ ﺃﺭﺑﻌﺔ ﻓﺌﺎﺕ‪ ،‬ﻭﻫﻲ‪ :‬ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺍﻟﺒﺎﺭﺩ ﻋﻠﻰ‬ ‫ﻭﺭﻕ ﺍﻟﺼﺤﻒ؛ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴﺖ ﺑﺎﻟﺘﺜﺒﻴﺖ ﺍﻟﺤﺮﺍﺭﻱ‬ ‫ﺃﻋﻠﻨـــﺖ ﻣﻨﻈﻤـــﺔ ﺇﻓـــﺮﺍ ﺍﻟﺼﺤﻔﻴـــﺔ ﻋـــﻦ ﻓﺘـــﺢ ﺑﺎﺏ‬ ‫ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﻓـــﻲ ﻣﺴـــﺎﺑﻘﺔ ﺍﻟﺤﺼﻮﻝ ﻋﻠـــﻰ ﻋﻀﻮﻳﺔ‬

‫‪ME Printer August- september 2009‬‬

‫ﺍﻟﻨـــﺎﺩﻱ ﺍﻟﺪﻭﻟـــﻲ ﻟﻠﺠـــﻮﺩﺓ ﺍﻟﻠﻮﻧﻴﺔ ﻟﻠﺼﺤـــﻒ ‪٢٠١٠‬‬

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‫ ‪ ،٢٠١٢‬ﺍﻟﺘـــﻲ ﺇﻧﻄﻠﻘﺖ ﻓﻲ ﺷـــﻬﺮ ﻣﺎﻳـــﻮ ﺍﻟﻤﺎﺿﻲ‪،‬‬‫ﻭﺗﺴﺘﻤﺮ ﺣﺘﻰ ﻧﻬﺎﻳﺔ ﺩﻳﺴﻤﺒﺮ ‪.٢٠٠٩‬‬ ‫ﻭﺗﻬﺪﻑ ﻫﺬﻩ ﺍﻟﻤﺴـــﺎﺑﻘﺔ ﺍﻟﺘـــﻲ ﺗﻘﺎﻡ ﻛﻞ ﻋﺎﻣﻴﻦ‪ ،‬ﺍﻟﻰ‬ ‫ﺗﻄﻮﻳﺮ ﻭﺗﺤﺴـــﻴﻦ ﺟﻮﺩﺓ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﻟﻠﺼﺤﻒ‬ ‫ﻓـــﻲ ﺟﻤﻴﻊ ﺃﻧﺤـــﺎﺀ ﺍﻟﻌﺎﻟـــﻢ‪ ،‬ﻭﺗﺒﻠﻎ ﻗﻴﻤﺔ ﺍﻹﺷـــﺘﺮﺍﻙ‬ ‫‪ ١,٢٠٠‬ﻳـــﻮﺭﻭ ﻟﻠﺼﺤـــﻒ ﺍﻷﻋﻀﺎﺀ ﻓـــﻲ ﻣﻨﻈﻤﺔ ﺇﻓﺮﺍ‪،‬‬ ‫ﻭ‪ ٢,٤٠٠‬ﻳﻮﺭﻭ ﻟﻐﻴﺮ ﺍﻷﻋﻀﺎﺀ‪.‬‬ ‫ﻭﺗﺴﺘﻤﺮ ﻓﺘﺮﺓ ﺍﻟﺘﺄﻫﻞ ﻟﻠﻤﺴﺎﺑﻘﺔ ﻣﻦ ﻳﻨﺎﻳﺮ ﺍﻟﻰ ﺃﺑﺮﻳﻞ‬ ‫‪ ،٢٠١٠‬ﻣـــﻊ ﺍﻹﻋﻼﻥ ﻋﻦ ﺍﻟﻨﺘﺎﺋﺞ ﻓـــﻲ ﻳﻮﻧﻴﻮ ‪،٢٠١٠‬‬

‫ﺃﻭ ﺑﺎﻟﻤﻌﺎﻟﺠـــﺔ ﺑﺄﺷـــﻌﺔ ﺍﻟﻴﻮﻓﻲ ﻋﻠـــﻰ ﻭﺭﻕ ﺍﻟﺼﺤﻒ؛‬ ‫ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ ﺑﺎﻟﺘﺜﺒﻴﺖ ﺍﻟﺤﺮﺍﺭﻱ ﺃﻭ ﺑﺎﻟﻤﻌﺎﻟﺠﺔ‬ ‫ﺑﺄﺷـــﻌﺔ ﺍﻟﻴﻮﻓﻲ ﻋﻠـــﻰ ﻭﺭﻕ )‪ (SC‬ﺃﻭ )‪(LWC‬؛ ﺍﻟﻰ‬ ‫ﺟﺎﻧـــﺐ ﻓﺌﺔ ﺍﻟﺼﺤـــﻒ ﺍﻟﺘﻲ ﺗﻄﺒﻊ ﻋﻠـــﻰ ﻭﺭﻕ ﻣﻠﻮﻥ‬ ‫ﺃﻭ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻧﻈﻢ ﻃﺒﺎﻋﻴﺔ ﻣﺨﺎﻟﻔـــﺔ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ‬ ‫ﺃﻭﻓﺴﺖ‪.‬‬ ‫ﻭﺧﻼﻝ ﺍﻟﻤﺴﺎﺑﻘﺔ ﺳﻴﻘﻮﻡ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﺑﻄﺒﺎﻋﺔ ﻣﻠﻒ‬ ‫ﺇﺧﺘﺒﺎﺭﻱ ﺻﻐﻴﺮ ﻳﺘﺄﻟﻒ ﻣﻦ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺒﻘﻊ ﺍﻟﻠﻮﻧﻴﺔ‪،‬‬ ‫ﻣـــﺮﺓ ﻭﺍﺣﺪﺓ ﺷـــﻬﺮﻳﴼ ﻭﻭﻓﻘﴼ ﻟﻠﺘﻌﻠﻴﻤـــﺎﺕ ﺍﻟﻤﻮﺿﻮﻋﺔ‪،‬‬ ‫ﻳﻘﻮﻣﻮﺍ ﺑﻌﺪﻫﺎ ﺑﺈﺭﺳﺎﻝ ﺍﻟﻤﻠﻒ ﺍﻟﻰ ﻣﻌﺎﻣﻞ ﺇﻓﺮﺍ ﻟﺘﻘﻴﻴﻢ‬ ‫ﻭﻗﻴﺎﺱ ﺟﻮﺩﺗﻪ‪ .‬ﻛﻤﺎ ﺳﺘﻘﻮﻡ ﺇﻓﺮﺍ ﺃﻳﻀﴼ ﺑﺘﻘﻴﻴﻢ ﺟﻮﺩﺓ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻌﺎﻣـــﺔ ﻟﻨﺴـــﺨﺘﻴﻦ ﻣـــﻦ ﺍﻟﺼﺤﻴﻔﺔ ﻃﻮﺍﻝ‬ ‫ﻓﺘﺮﺓ ﺍﻟﻤﺴﺎﺑﻘﺔ‪.‬‬

‫ﻭﻣـــﻦ ﻣﻤﻴـــﺰﺍﺕ ﺍﻹﺷـــﺘﺮﺍﻙ ﻓﻲ ﻫـــﺬﻩ ﺍﻟﻤﺴـــﺎﺑﻘﺔ‪،‬‬ ‫ﺍﻹﺳـــﺘﻔﺎﺩﺓ ﻣـــﻦ ﺍﻟﺘﺤﻠﻴﻞ ﺍﻟﺪﻗﻴﻖ ﻟﺠـــﻮﺩﺓ ﺍﻟﻄﺒﺎﻋﺔ‪،‬‬ ‫ﻭﺍﻟﺘﺄﻛﺪ ﻣﻦ ﺍﻟﺨﻄﻮﺍﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻭﺟﻮﺩﺗﻬﺎ ﺑﺈﺳﺘﻤﺮﺍﺭ‬ ‫ﻭﺍﻟﺤﺼـــﻮﻝ ﻋﻠـــﻰ ﺗﻘﺎﺭﻳـــﺮ ﺟـــﻮﺩﺓ ﺩﻭﺭﻳـــﺔ ﻋﻨﻬـــﺎ‪،‬‬ ‫ﻭﺍﻹﺳـــﺘﻔﺎﺩﺓ ﻣـــﻦ ﺍﻟﺘﺄﺛﻴﺮ ﺍﻟﺘﺤﻔﻴـــﺰﻱ ﻟﻔﺮﻳﻖ ﺍﻟﻌﻤﻞ‬ ‫ﺍﻟﻤﺸـــﺘﺮﻙ‪ ،‬ﺍﻟـــﻰ ﺟﺎﻧـــﺐ ﺍﻟﺤﺼﻮﻝ ﻋﻠـــﻰ ﺍﻟﻌﻀﻮﻳﺔ‬ ‫ﺍﻟﻔﺨﺮﻳـــﺔ ﻓـــﻲ ﺍﻟﻨـــﺎﺩﻱ ﺍﻟﺪﻭﻟـــﻲ ﻟﻠﺠـــﻮﺩﺓ ﺍﻟﻠﻮﻧﻴـــﺔ‬ ‫ﻟﻠﺼﺤـــﻒ ﺍﻟﺬﻱ ﻳﻌﺘﺒـــﺮ ﻣﻦ ﺍﻟﻬﻴﺌـــﺎﺕ ﺍﻟﻤﻌﺘﺮﻑ ﺑﻬﺎ‬ ‫ﻓﻲ ﺍﻟﺼﻨﺎﻋﺔ‪.‬‬ ‫ﻳﺸﺎﺭ ﺍﻟﻰ ﺃﻥ ﻣﺴﺎﺑﻘﺔ ﺍﻹﺷﺘﺮﺍﻙ ﻓﻲ ﺍﻟﻨﺎﺩﻱ ﺍﻟﺪﻭﻟﻲ‬ ‫ﻟﻠﺠـــﻮﺩﺓ ﺍﻟﻠﻮﻧﻴﺔ ﻟﻠﺼﺤﻒ ﻗﺪ ﺑﺪﺃﺕ ﻓﻲ ﻋﺎﻡ ‪،١٩٩٤‬‬ ‫ﻭﺗﻘـــﺎﻡ ﻛﻞ ﻋﺎﻣﻴـــﻦ‪ .‬ﻭﻗﺪ ﺷـــﻬﺪﺕ ﺍﻟﻤﺴـــﺎﺑﻘﺔ ﺍﻟﺘﻲ‬ ‫ﻧﻈﻤﺖ ﻓﻲ ﻋﺎﻡ ‪ ٢٠٠٨‬ﻣﺸﺎﺭﻛﺔ ‪ ١٩٨‬ﺻﺤﻴﻔﺔ ﻣﻦ‬ ‫‪ ٤٣‬ﺩﻭﻟﺔ‪.‬‬

‫ﺻﺼﺼﺼﺺ‬

‫ﺍﻟﻤﺤﺘـﻮﻳــﺎﺕ‬ ‫ﺍﻟﻤﻠﻒ‬

‫ﺍﻷﺧﺒـــﺎﺭ‬ ‫‪٤١‬‬

‫ُ‬ ‫ﺍﻟﻄﺒﺎﻋـﺔ ﺍﻟﺮﻗﻤﻴـﺔ‪ُ ...‬ﻗ ٌ‬ ‫ﺗﺆﺧـﺬ‬ ‫ـﻮﺓ‬ ‫ﺑﺎﻟﺤﺴﺒـﺎﻥ‬ ‫ُ‬

‫‪٣٥‬‬

‫ﻭﻓﺮﺓ ﻣﻦ ﺍﻟﺨﻴﺎﺭﺍﺕ‬

‫ﺇﻓﺮﺍ ﺗﺪﻋﻮ ﺻﺤﻒ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﻟﻠﻤﺸﺎﺭﻛﺔ ﻓﻲ ﺍﻟﻨﺎﺩﻱ ﺍﻟﺪﻭﻟﻲ ﻟﻠﺠﻮﺩﺓ‬ ‫ﺍﻟﻠﻮﻧﻴﺔ ‪٢٠١٢ – ٢٠١٠‬‬

‫‪٤٧‬‬

‫ﺍﻟﺴﻌﻮﺩﻳـﺔ‪ :‬ﺻﺤﻴﻔﺔ ”ﺃﻡ ﺍﻟﻘـﺮﻯ“‬ ‫ّ‬ ‫ﺗﺤﺪﺙ ﻣﻄﺎﺑﻌﻬﺎ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷﺮﻛﺔ‬ ‫ﻫﻴﺪﻟﺒﺮﺝ‬

‫‪٤٦‬‬

‫ﻣﺼﺮ‪” :‬ﻣﻄﺒﻌـﺔ ﺍﻟﺘﺤﺮﻳـﺮ“ ﺗﻘﺘﻨـﻲ ﺃﻭﻝ‬ ‫ﻣﺎﻛﻴﻨـﺔ ﻃﺒﺎﻋـﺔ ﻣﻦ ﺷﻴﻨﻮﻫـﺎﺭﺍ‬

‫‪٤٦‬‬

‫ﺗﻮﺳـﻊ‬ ‫ﺍﻟﺴﻌﻮﺩﻳـﺔ‪” :‬ﺯﻳـﺞ ﻟﻠﻄﺒﺎﻋـﺔ“ ّ‬ ‫ﺇﺳﺘﺜﻤﺎﺭﺍﺗﻬﺎ ﻓـﻲ ﺍﻟﻤﻨﻄﻘـﺔ‬

‫‪٤٥‬‬

‫ُﻋﻤﺎﻥ‪ :‬ﻣﺠﻤﻮﻋﺔ ﻣﺎﺭﻛﻮﻡ ﺍﻟﺨﻠﻴﺞ‬ ‫ﺗﺘﺤﺎﻟﻒ ﻣﻊ ”ﻣﺰﻭﻥ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ“‬ ‫ﻟﺘﻄﻮﻳﺮ ﺃﻋﻤﺎﻟﻬﺎ‬

‫‪٤٥‬‬

‫ﻣﺼﺮ‪ :‬ﻃﺮﺡ ﻣﻨﺎﻗﺼﺔ ﻋﺎﻟﻤﻴﺔ ﻟﻨﺸﺮ‬ ‫ﻭﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳﻴﺔ ﺗﺜﻴﺮ ﺣﻔﻴﻈﺔ‬ ‫ﻣﺆﺳﺴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺤﻠﻴﺔ‬

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‫ﺍﻟﻴﻤـﻦ‪” :‬ﺍﻟﻤﺆﺳﺴﺔ ﺍﻟﻌﺎﻣﺔ ﻟﻤﻄﺎﺑﻊ‬ ‫ﺍﻟﻜﺘﺎﺏ ﺍﻟﻤﺪﺭﺳﻲ“ ّ‬ ‫ﺗﻨﻔﺬ ﺧﻄﺔ‬ ‫ﺗﻄﻮﻳﺮﻳﺔ ﺷﺎﻣﻠـﺔ‬

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‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﺩﺑﻲ ﺗﺘﺄﻫﺐ ﻹﺳﺘﻀﺎﻓﺔ ﻣﻌﺮﺽ‬ ‫ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺮﺳﻮﻡ ‪٢٠١٠‬‬

‫‪٤٣‬‬

‫ﺧﻂ ﺍﻟﺘﺸﻄﻴﺐ‬

‫ﺍﻷﺭﺩﻥ‪ :‬ﻫﻴﺪﻟﺒـﺮﺝ ﻣﺘﻔﺎﺋﻠــﺔ ﺑﺘﺤﻘﻴـﻖ‬ ‫ﻣﻌــﺪﻻﺕ ﻧﻤــﻮ ﺛﺎﺑﺘــﺔ‬

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‫ﻣﺼﺮ‪” :‬ﺷﺮﺍﻛـﺔ ﺍﻟﻄﺒﺎﻋـﺔ ﻭﺍﻹﻋﻼﻥ“‬ ‫ّ‬ ‫ﺗﻨﻈﻢ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺍﻟﺪﻭﺭﺍﺕ ﺍﻟﻘﺼﻴـﺮﺓ‬

‫‪٤٢‬‬

‫ﺗﻘﻨﻴﺎﺕﺣﺪﻳﺜﺔ‬ ‫‪٣٤‬‬

‫ﺇﺯﺍﻟﺔ ﺍﻷﻟﻮﺍﻥ ﺍﻟﺴﻔﻠﻴﺔ ﻭﺇﺳﺘﺒﺪﺍﻝ‬ ‫ﺍﻟﻤﻜﻮﻥ ﺍﻟﺮﻣﺎﺩﻱ )‪(UCR & GCR‬‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﻣﺸﻜﻠﺔ ﻭﺣﻞ‬ ‫‪٣٣‬‬

‫‪٣٢‬‬

‫ﻣﺸﻜﻠﺔ ﺇﺧﻔﺎﻕ ﻧﻈﺎﻡ ﺍﻟﺘﻐﺬﻳﺔ ﻓﻲ ﺗﻐﺬﻳﺔ‬ ‫ﺍﻟﻔﺮﺥ ﺃﻭ ﺇﺯﺩﻭﺍﺟﻴﺔ ﺍﻟﺘﻐﺬﻳﺔ‬

‫ﺳﻴﺤﺪ ﺗﺤﻮﻟﻚ ﺍﻟﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬ ‫ﻫﻞ‬ ‫ّ‬ ‫ﻣﻦ ﺣﺮﻳﺘﻚ ﻓﻲ ﺍﻟﻌﻤﻞ؟‬ ‫ﺑﻘﻠﻢ‪ :‬ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ‬ ‫ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﺍﻟﺴﻨــﺔ ﺍﻟﺴﺎﺩﺳﺔ ‪ /‬ﺍﻟﻌـﺪﺩ ﺍﻟﺴﺘﻮﻥ‪ /‬ﺃﻏﺴﻄﺲ ‪ -‬ﺳﺒﺘﻤﺒﺮ ‪٢٠٠٩‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ﺹ‪.‬ﺏ‪ ،٥٠٢١٨٣ .‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻫﺎﺗﻒ‪+٩٧١ ٤ ٣٩١ ١٢ ١٠ :‬‬ ‫ﻓﺎﻛﺲ‪+٩٧١ ٤ ٣٩٠ ٩٥ ٦١ :‬‬ ‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪info@meprinter.com :‬‬ ‫ﻣﻮﻗﻊ ﺍﻹﻧﺘﺮﻧﺖ‪www.meprinter.com :‬‬ ‫ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ‬ ‫ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ‬

‫ﻫﻴﺌــﺔ ﺍﻟﺘﺤـــﺮﻳﺮ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫‪alex@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻟﻌﺮﺑﻲ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫‪g.simonian@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ‬ ‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫‪rhayes@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭﻭﻥ‬ ‫ﻫﺒـــﺔ ﻣﻮﺳــــﻰ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٨‬‬ ‫‪hiba@meprinter.com‬‬ ‫ﺩﻧﻴﺲ ﻣﺎﺛﻴﻮ ﺩﺍﻧﻴﺎﻝ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٥٩٨‬‬ ‫‪english@meprinter.com‬‬ ‫ﺩ‪.‬ﻳﻮﻧﺲ ﺷﻜﺮﺧﺂﻩ‬ ‫‪younes@meprinter.com‬‬ ‫ﺍﻟﻤﺨﺘﺼﻮﻥ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ )ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪fxrppr@rit.edu‬‬ ‫ﻟﻮﺭﻳﻞ ﺑﺮﻭﻧﺮ )ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪lb@digitaldots.org‬‬ ‫ﻣﺪﻳﺮ ﺷﺆﻭﻥ ﺍﻟﻌﻤﻼﺀ‬ ‫ﺑﺮﺍﺑﻮﻻ ﺟﺎﻧﺪﺭﺍﻥ ﺑﻲ ﺃﻡ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٧‬‬

‫‪sales@meprinter.com‬‬

‫ﻣﺼﻤﻢ ﺟﺮﺍﻓﻴﻜﻲ‬ ‫ﺳﻤﻼﻝ ﺍﺱ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٦‬‬ ‫‪samlal@meprinter.com‬‬ ‫ﺍﻹﻋﻼﻧﺎﺕ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ١٠‬‬ ‫‪meprinter @meprinter.com‬‬ ‫ﺗﻮﺟﻪ ﺍﻟﻤﺮﺍﺳﻼﺕ ﺇﻟﻰ ﺍﻟﻌﻨﻮﺍﻥ ﺍﻟﺘﺎﻟﻲ‪:‬‬ ‫ﻣﺠﻠﺔ ‪ME Printer‬‬ ‫ﺹ‪.‬ﺏ ‪ ،٥٠٢١٨٣‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺑﻨﺎﻳﺔ ﺭﻗﻢ ‪ ،٩‬ﻣﻜﺘﺐ ﺭﻗﻢ ‪٢١٤‬‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫‪meprinter@meprinter.com‬‬ ‫ﻃﺒﻌﺖ ﻓﻲ ﻣﻄﺒﻌﺔ ﺃﻃﻠﺲ‬ ‫ﺟﻤﻴﻊ ﺣﻘﻮﻕ ﺍﻟﻄﺒﻊ ﻭﺍﻟﻨﺸﺮ ﻣﺤﻔﻮﻇﺔ‬

‫ﻣﺠﻠـــﺔ ‪ ME Printer‬ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣـــﻲ‬ ‫ﺍﻟﺮﺳﻤﻲ‬