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Arabic Inclusive

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

Vol. 6 / Issue 61 / October 2009

REGIONAL

NEWSPAPERS TALK STRATEGY PUBLISHERS FROM LEBANON, UAE, KSA, IRAQ, PALESTINE, & EGYPT DISCUSS FUTURE TRENDS

TO BE INSTALLED IN 2010 WORLD’S LARGEST SHEETFED OFFSET PRESS IN SAUDI ARABIA

LIVE FROM BARCELONA CANON UNVEILS IMAGERUNNER ADVANCE SERIES

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ‫ﺍﻟﺼﺤـــﻒ ﺍﻹﻗﻠﻴﻤﻴـــﺔ ﺗﺘـﺤــﺪﺙ ﻋـﻦ‬ ‫ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺗﻬﺎ‬ "‫ﺭﺣﻴـﻞ ﻋﻤﻴﺪ ﺍﻟﻄﺒﺎﻋـﺔ "ﻳﻮﺳﻒ ﻋﻼﻡ‬

The market demands utmost productivity at top quality. The name of the game in daily business is quantity paired with quality at all times. Combine speed, quality and reliability for true efďŹ ciency with Heidelberg â&#x20AC;&#x201C; because productivity is your greatest competitive advantage. www.heidelberg.com

Contents International

News Platform

ME Printer October 2009

Regional

HIFLEX Shines at CIP4 Innovation Awards

Iraq: Ministry of Education Launches Printing Press Modernization Program

Xingraphics-Agfa Embroiled in Patent Dispute

KSA: World’s Largest Sheetfed Oﬀset Press Finds Home in Al Bayan

Gandinnovations Targets SGI 2010

Egypt: Al Amiriya Presses Invests in Two Kolbus Binding and Gluing Machines

Yemen: Al Thawrah Newspaper Inks Deal With Dynagraph for Luxel Ctp from Fujiﬁlm

Dubai: Emirates Printing Press Bags 2009 CIPPI Award from Muller Martini

Iran: Tehran to Host First National Conference on Quality Management in Printing

Lebanon: Ghorayeb Brothers Printing Press Installs Col-Tec Collator

Dubai: Canon to Consolidate Large Format Solutions Oﬀering

KSA: Kodak Enters into Distribution Agreement with Hoshan Company

Fujairah: Al Ahli Printing Press Gets New Heidelberg Polar 115XT

Middle East: HP Builds on Possibilities of Wireless Printing

UAE: KBA Hybrid Technology Finds Promising Market in Gulf Region

Egypt: Police Press Opts for Kodak Digital Presses

Lebanon: Arab Printing Press Expands Post Press Division

Dubai: Tellurian Adds KBA Rapida 75 to Press Line

Dubai: Spectrum Sets up In-house Digital Print Hub at AUD Campus

Events 18

Huge Expectations in the Run-up to Saudi Print 2009

Dubai: IMPZ Hosts Annual Iftar Event for Business Partners

Dubai: Colour Byte LLC Organizes Seminar on Engview Systems

Dubai: Gitex 2009 to Revive Middle East ICT Sector

Abu Dhabi: Second Edition of SIM Promises to Set High Standards

Dubai: Paper Arabia 2009 to Address Key Issues Facing Regional Newspaper Industry

Live from Barcelona Canon Unveils New imageRUNNER ADVANCE Series

Tribute 28

Egypt Printing Visionary Passes Away

Infocus Regional Newspapers Talk Strategy Newspaper printers from Lebanon, UAE, Palestine, KSA, Iraq, and Egypt have taken heed to warning signs and are leading from the front as an example for newspaper publishers across the world

The comprehensive monthly magazine dedicated to the graphic arts industry print professionals in the Middle East Vol. 6 / Issue 61 / October 2009

ME Printer FZ L.L.C.

P.O.Box: 50 2183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com Internet: www.meprinter.com

Group Publishing Director Morteza Karimian karimian@meprinter.com

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ME Printer Editorial Team

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Editor-in-Chief Eskandar Jahanbani alex@meprinter.com

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Technical Editor - English Section Rod Hayes rhayes@meprinter.com Technical Editor - Arabic Section Dr. George Nubar Simonian g.simonian@meprinter.com

Finishing Line Post Recession Debate

Editors Hiba Moussa +971 4 391 1208 hiba@meprinter.com Dennis Mathew Daniel +971 4 391 1598 english@meprinter.com

Rod Hayes

Dr. Younes Shokr Khah younes@meprinter.com Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org Iran - Khodayar Sadeghi sadeghi@iranprint.com

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‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ‫ﺍﻟﺼﺤﻒ ﺍﻹﻗﻠﻴﻤﻴﺔ ﺗﻜﺸﻒ ﺍﻟﻨﻘﺎﺏ ﻋﻦ‬ ‫ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺗﻬﺎ‬ "‫ﺭﺣﻴـﻞ ﻋﻤﻴـﺪ ﺍﻟﻄﺒـﺎﻋـﺔ "ﻳﻮﺳﻒ ﻋﻼﻡ‬

The global newspaper industry is feeling the crunch of falling readership and rise in newsprint price. In this issue, we ask newspaper publishers in the Middle East how they have heeded to the warning signs and the measures they are taking to adopt innovative methods to stay ahead of the game. The report oﬀers an insight into the future of newspaper publishing in the region.

Client Service Manager Prabhulla Chandran P M +971 4 391 1207 sales@meprinter.com Graphic Designer Samlal S +971 4 391 1206 samlal@meprinter.com

Chief Accountant

Hareesh K. V. +971 4 391 1546 hareesh@meprinter.com

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ME Printer October 2009

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

Editor’s Note

Eskandar Jahanbani Editor in Chief

Summer has officially ended and without exaggeration we could claim it was the toughest summer for many businesses especially publishing across the Middle East. Ironically a blend of the recession and summer holidays turned the warmest season of the year to a period of great hibernation. However, we are getting back to business as usual with more news, views and articles. In this issue, we focus on the newspaper industry. A string of high calibre newspapers from Lebanon, Saudi Arabia, UAE, Palestine, Egypt and Iraq have shared their views about the state of the industry in the region. Many of them favour a change in design and format as a way to attract more readers and adapt to the new realities of the industry. Many regional newspapers also have invested in state-of-the-art technology and green initiatives during recent years. The investments include UPP’s multi-unit Continent hybrid which is already up and running and the first waterless KBA Cortina outside Europe to be delivered to Gulf News. As usual we offer the latest round up on investments by printers across the region. Perhaps the most exciting news is about the largest sheetfed offset press in the world to be delivered to Riyadh-based trade and media group Al Bayan at the beginning of 2010. Another highlight of the month was Canon’s launch of the ImageRunner range of printers in Barcelona. ME Printer was at the event tracking the company’s vision for the low-volume print-on-demand market. Ipex 2010 campaigns are in full swing and companies have already begun preparations for the much awaited event. Our focus too is on this important international trade show and the technology trends that will be addressed. So stay tuned for the latest buzz and updates in the run up to Ipex.

A blend of the recession and summer holidays turned the warmest season of the year to a period of great hibernation

Iraq: Ministry of Education Launches Printing Press Modernization Program Jordan-based Al Thora Trading and Printing Services will supply equipment worth 18 Billion Dinnars to the ministry’s new print house in Baghdad

ME Printer October 2009

Maki Al Kilidar General Manager Al Thora Company

Al Thora Trading and Printing Services Est., a Jordan-based company specialized in selling printing equipment, announced that it has won a tender worth 18 billion Iraqi Dinnars to supply, install and operate a complete range of printing equipment for the Iraqi Ministry of Education. Maki Al Kilidar, General Manager, Al Thora Co., said that the new equip-

ment, expected to be delivered to the ministry’s newly established print-house in Baghdad between October and December 2009, comprises a complete range of pre-press, press and post press equipment. The list includes Screen CTP systems, Heidelberg 4 colour printing machines, a Goss M-600 school-books printing machine, as well as a complete range of Muller Martini binding machines. Al Kilidar added that the investment marks the start of a series of projects to be executed by the Ministry of Education, aimed at the development and modernization of its printing presses. He indicated that the project was planned before the recent war on Iraq in 2003, and that it was part of the memorandum of understanding program which Iraq had signed with the United Nations.

Imad Chebaro of Middle East Graphic Systems, the agent for Goss presses in the region, said that the Ministry of Education will initially use the press to produce school books with a trim size of 210 mm x 170 mm. “These books have typically been printed outside Iraq and imported into the country in recent years,” he said. “Following the sale of two Goss Community SSC presses, the Ministry of Education’s M-600 press is the third new web offset press to be sold in Iraq since 2004, and the first new commercial web press,” Chebaro added. “These purchases could signify the start of re-investment into the printing infrastructure in Iraq, thus facilitating transfer of responsibility back to local printers, which is exciting news for the industry.”

News Regional

KSA: World’s Largest Sheetfed Oﬀset Press Finds Home in Al Bayan The KBA Rapida 185 comes with twelve printing, coating and drying units

ME Printer October 2009

Dr. Tauﬁk Fauzi Area Sales Manager Middle East, KBA

Riyadh-based trade and media group Al Bayan will take delivery of the largest sheetfed offset press in the world to date, at the beginning of 2010. The KBA Rapida 185 for the XXXLplus format 130 x 185 cm comes with a total of twelve units, i.e. seven colours followed by a coater, two intermediate drying towers and a final coater and drying tower–and that all engineered for a production output of 9,000 sheets per hour. With its length of 33 metres, the extremely compact press earmarked for Saudi Arabia may not be the longest large-format press which KBA has delivered so far, but with its impressive overall dimensions and a total weight of 320 tonnes, it is definitely the largest and heaviest press in the superlarge format class. The press is to be used to print posters and large-format packaging, including direct printing on corrugated board, and has been configured with dedicated board handling facilities, automatic non-stop pile changing and pile logistics. The first printing unit and the second coater have been prepared for UV production, and hybrid inline finishing will also be possible. An ICS slitter in the delivery permits the freshly printed sheets to be split for maximum convenience at the downstream finishing stage. Further automation components include ErgoTronic ACR (videobased register adjustment), the colour measuring and control system DensiTronic professional,

and LogoTronic networking between the press and the prepress department. Dr. Taufik Fauzi, Area Sales Manager -Middle East, KBA, commented: “The Rapida 185 is the first printing machine of its kind from KBA to be installed in Middle East region. Also, it is the first printing machine in the world with such dimensions. It can perform several printing tasks and in various sizes, such as printing magazines, posters, and package printing. In addition to the Rapida 185, we’re in talks with Al Bayan to supply them with two Rapida 205 machines.” He added, “After sales services will be provided through our distributor in Saudi Arabia: Al Khorafi Company. They have a technical staff of around 15 engineers. We will train them to handle services for printing machines in large sizes.” Fauzi pointed out that in the last eight months, three KBA Rapida 106 presses have been sold to Al Obeikan Packaging Co., and another KBA press sold to King Fahad Complex for Printing the Holy Quran. “We supplied King Fahad Complex with a scanning device that was invented by KBA. The device compares the Arabic printed script with the original script in the PDF file, allowing more accuracy in the Quran printing process,” he added. The superlarge-format series Rapida 185 and Rapida 205 (format 151 x 205 cm) were initially used above all by poster and screen printers in Europe, the USA and Asia,

though more and more presses have been installed for book and packaging production over the past few years. Company officials have stated that the 12-unit Rapida 185 with double-coating facilities at Al Bayan is without doubt the latest in a long series of technology milestones with which KBA has shaped the history of engineering achievement in printing press manufacture. Al Bayan was founded in 1980 and has developed to become one of the leading media service providers in Saudi Arabia. The group’s printing company in Riyadh was the first to use a four-colour press with UV coating facilities, and has since invested in the latest hightech equipment to cover the whole production chain from pre-press to finishing. The Rapida 185 will be the company’s first sheetfed offset press from KBA.

Egypt: Al Amiriya Presses Invests in Two Kolbus Binding and Gluing Machines The new investment consummates the organization’s march towards developing and modernizing its printing presses The General Organization of the Aﬀairs of Al Amiriya Presses announced its investment in two new Kolbus 473 KM binding and gluing machines. The supply tender, which was announced publicly and for which several local and international suppliers have competed, was won by Texti Company, the exclusive agent of Kolbus machines in Egypt. According to Eng. Zuhair Hasab Elnabi, CEO of Al Amiriya presses, the recent investment is a consummation to the organization’s march towards developing and modernizing its printing presses. He added that so far the organization’s development operations included full modernizing of the technical supply department, establishment of a modern facility for the Compacta 215 and its accessories, in addition to renewing most depart-

ments of printing, binding, print finishing and the organization’s other managerial departments. The Kolbus KM 473 machine comprises 15 automated gatherer (assembler) units, in addition to a manual feeding unit. The machine is known for its highest levels of qualitative production as it allows the production of 8,000 books per hour. Also, the machine can be adjusted to the fully automatic mode within a minimum amount of time and with less effort. The KM 473 machine also has the ability to use Polyurethane (PUR), a thermal-sticky substance which melts and fuses by heat and is used in gluing and sticking book sections and covers. PUR has the property to form a flexible and firm film, which can resist temperatures ranging

from (-30) to (+160) Celsius. Al Amiriyia Presses in Bolaq was established in the year 1820 and was oﬃcially inaugurated during the reign of governor Mohammed Ali Basha in 1821.

ME Printer October 2009

News

Regional

Yemen: Al Thawrah Newspaper Inks Deal With Dynagraph for Luxel Ctp from Fujiﬁlm The investment will help the company cope with increase in its newspaper circulation

Sanaa-based Al Thawrah Newspaper has invested in a Luxel V-8 MAL Ctp from Fujifilm in order to cope with increase in circulation of its daily newspaper and in order to better support its commercial

print work. Additionally a Dynastrip v.5.3.1 imposition software was installed. Ali Naji Al Raawi, CEO of Al Thawra Newspaper, commented: “In addition to newspaper printing, we carry out commercial printing. Despite the financial crises, we opted for this machine because we need it for commercial printing jobs. Our relationship with Dynagraph is built on the fact that they are very well known in the market and that we have had a good working relationship with them previously.” He added, “In Yemen, we have seen an increase in demand for commercial printing and we anticipate that this demand will increase further within the coming 5 years.” The V-8 MAL can be configured

with a 5 cassette autoloader that has a capacity of 300 plates; an automatic plate loading system allows the loading of different plate sizes. The Luxel V-8 Ctp comes with a touch screen interface featuring icons and graphics. The Violet Photopolymer V-8 Ctp uses highly reliable violet laser diodes that have an imaging life expectancy of 5000 hours, equivalent to a standard usage period of 5 years. A second laser also offers redundancy, which allows the unit to operate with one laser if the other fails. All Fujifilm V-8 and V-6 series are able to image the New Violet Photopolymer, the Fujifilm Brillia HD PRO-V chemistry free plates with no compromise in either quality or productivity.

Dubai: Emirates Printing Press Bags 2009 CIPPI Award from Muller Martini The press is the ﬁrst graphic company in the Gulf region to implement the Connex workﬂow system

ME Printer October 2009

Mohamed Abdulla Al Shirawi Shirawi, CEO of EPP

At Print 09 in Chicago, Dubai-based Emirates Printing Press was among the two Muller Martini customers to be awarded the ‘2009 CIP4 International Print Production Innovation (CIPPI) Award’ for their high level of production process automation. The winners, Cloître Imprimeurs (France) and Emirates Printing Press, were selected on the basis of their successful implementation of the new digital Connex workﬂow system from Muller Martini. Only 8 companies in the world received these awards this year which are given annually to the printer, publisher or pre-press service that applies with the most compelling case study in three topical categories and four regions.

Emirates Printing Press, winner of the ‘Best Process Automation Implementation – Emerging Markets’ award, attributed the victory to the new digital Connex workflow system from Müller Martini and Technique MIS. According to EPP, it was the first printing company in the Gulf region to implement the company’s Connex system, which acts as a connecting link with Technique MIS that connects the pre-press, the printing presses, the Müller Martini Corona C15 high-speed perfect binder, the Müller Martini Prima Plus saddle stitcher and Bobst diecutters together. Mohamed Abdulla Al Shirawi, CEO of EPP, highlighted the advantage of the Connex workflow: “We can

process CIP4/JDF data simply and easily, especially for repeat jobs, and the Connex not only helps us to avoid duplication of data entry work; it also reduces the error rate, thereby saving time and money.” Thyagarajan Balasubramainyam, EPP’s representative at the event commented: “This type of award is very important for our business; it shows our philosophy of implementing technology allows us to lead in the industry. We dedicate this award to our customers and employees of the organisation.” Paul Cooper, CEO of Technique, said, “We are very proud of the achievement of our customer EPP, their commitment to advancing automation is a true testament to success.”

Iran: Tehran to Host First National Conference on Quality Management in Printing The conference will serve as a platform to formulate guidelines for the country’s graphic arts industry The first national conference on quality management in printing will be held in Tehran from 4 to 6 November 2009. The conference will highlight issues related to quality management in printing and will also focus on serving as a platform to formulate guidelines which will offer all sectors within Iran’s graphic arts industry, including commercial printers, publication printers, package printers as well as digital print providers, benchmarks and defined standards to meet or exceed. This forum will put forward ways to increase efficiency and elevate print production process standards, while at the same time shed light on challenges facing Iran’s paper and ink industry. The conference will present solutions to legislators,

governmental planners and trade professionals who are seeking to improve and promote Iran’s graphic arts industry. In addition, the conference program will include plenary sessions with power point presentations (15 sessions) and 3 full-day workshops and 9 full-day training sessions. Frank Romano, Professor Emeritus at Rochester Institute of Technology, will address the attendees via a video recorded message. Khodayar Sadeghi, the Conference Secretary is excited about the event. “This conference will tackle a broad range of issues related to quality in graphic arts. Many graphic arts students and experts in the ﬁeld of ink and paper have already signed up to participate in the event and we believe the conference will be successful and will bring many

positive results for the industry,” comments Sadeghi who is also a lecturer in university of art and responsible for the department of graphic communications. The training sessions will address issues such as colour fundamentals in digital prepress, file preparation for digital, offset, flexo, gravure and screen printing, an overview of PDF format and the creation methods for print production, ISO quality specifications for ink and paper, the ISO-12647 standard series, quality standards for consumables in flexible packaging, quality control tools, the ISO-9000 quality management system and quality standards in postpress. A host of top notch Iranian and international speakers will be featured through conference sessions.

Khodayar Sadeghi Conference Secretary

Lebanon: Ghorayeb Brothers Printing Press Installs Col-Tec Collator The deal signed through Printec Arabia saw the delivery of an 8-station collator and in-line B3 stitch/fold/trim units well as ﬂat sheets. Following the show, Mazen Haj from our regional agent Printec Arabia contacted the customer to provide further information and pricing and discuss their requirements. Shortly afterwards an order was placed for an 8 station B3 Col-Tec collator and in-line B3 stitch/fold/trim units.” He added, “Ghorayeb Brothers Press handles a lot of stationery work and therefore requires a machine that had the maximum amount of versatility and ability to handle the widest range of stocks, and with the Col-Tec line, it is fair to say they have got just that!” Charbel Ghorayeb of Ghorayeb Brothers commented: “What prompted us to acquire the Col-Tec machine is the simplicity the ma-

chine provides, in addition to the short time needed between shifting between two diﬀerent jobs.” He also hinted that the company has plans for further such investments in the near future.

ME Printer October 2009

Ghorayeb Brothers Printing Press in Beirut, Lebanon, has installed a B3 Col-Tec Collator from Collating Technology (Col-Tec) Solutions, manufacturer of suction feed collators, booklet makers and finishing (stitch, fold, trim) units. The deal was signed as a follow up to both the parties being interested after a demonstration at Gulf Print 2009. Paul Bailey of Col-Tec Solutions said, “We exhibited our collating machines for the ﬁrst time in the Middle East at Gulf Print 2009. We were collating a variety of stocks on the stand ranging form lightweight NCR through to heavy board. We also demonstrated the Col-Tec collators’ ability to eﬃciently and reliably collate folded sections as

News

Regional

Dubai: Canon to Consolidate Large Format Solutions Oﬀering Vishal Gohel, Product Manager, Canon Middle East, talks to ME Printer about the company’s areas of focus for the LFP sector

Vishal Gohel Product Manager Canon Middle East FZ-LLC

A recent accolade from Buyer’s Laboratory Inc., the ‘Pick’ award, has added another feather in Canon’s LFP cap. For those curious about the company’s future plans for the Middle East market, Vishal Gohel, LFP product manager at Canon ME, throws light on Canon’s priorities for the LFP segment. “Photography and ﬁne arts will continue to be one of our priorities,” says Vishal. “If we consider the LFP sector as a whole, people might not associate the brand Canon to the strongest market presence. However, the name ‘Canon’ is synonymous with the photography industry.” He adds, “We are working with several local companies as the direct contact for products for the ﬁne arts market. I would say it’s a market that needs further exploration and attention because the potential is huge. However at present, due to the recession, the focus is on the production segment. Because there’s more consumption and demand for ink media, our partners have expressed interest in continuing with selling more units in this range of products.” Explaining the current trends and opportunities in the LFP market in the Gulf region, Vishal hints that he looks forward to developing in-house printing solutions further: “So far, almost all of our machines in the LFP segment have been released for the CAD market in the region. However the production and graphics markets have huge

potential. We are still seeing a lot of printing jobs being outsourced by corporations and educational institutions; we believe that our printers and software solutions can facilitate such potential clients to adopt an inexpensive, in-house plan for their printing requirements. Printing in-house can not only save costs but also significantly save time. Furthermore, our easy-to-use software can help create professional looking posters, maps, etc.” Having made steady progress over the years in launching several models of large format printers with focus on specific requirements of various markets, there seems to be no new LFP product launches in the pipeline. “We do not have plans at the moment for any immediate product launch,” confirms Vishal. “In the last four years, the number of machines in the LFP range has increased from three to eighteen. Within the last year, we launched six new models in the LFP range of products, specifically for the CAD market. This is primarily because we have observed the biggest growth in the CAD segment, especially in the UAE and Saudi Arabia. Because the graphic arts quality from these machines is excellent, a lot of them have been sold as multi-purpose devices for applications such as short-term indoor printing.” He adds, “At present, we have products tailored for specific requirements. Because we have an advanced technology for the products in place now, there’s less

need now to bring new features and products into the market at a rapid pace as compared to when we first entered the market. We believe that we are ahead of the game in terms of speed, running costs and quality, and we are focusing on the range we have at present.” In addition to the large portfolio of printers, Canon’s gradual foray into the hugely profitable markets of media, inks and consumables is to be watched out for in the coming years. Vishal explains the dynamics of venturing into such new markets, “When we look at the machines that have been sold, based on 2008-09 figures for the Middle East, 80% of the share has gone to water-based indoor inks. This clearly indicates that the bulk of the market is dominated by water-based inks. With the range of products we have at present, there’s still a considerable amount of market share we need to gain in the outdoor segment. Therefore, there’s still a lot of work we need to do before we get to that stage.” He adds, “The availability of media and consumables has been completely re-evaluated in the Middle East. The strategy that we have adopted is increased focus on the core eight media types, although we offer fifty different papers for our LFP range. We also offer specialist media on request. However, our success in the distribution of these media will depend on their stock and availability, both directly through us and through our distributors.”

ME Printer October 2009

Canon Emirates Finds New LFP Channel

Canon Emirates, has announced the appointment of Hybrid Imaging Products (HIP) as a distributor for large format printers to the UAE Graphics Arts Market. HIP, a member of Al Abbas Group, is one of the longest established oﬃce Automation

suppliers in the UAE. Specialized in digital printing solutions, the company has a dedicated team of specialized engineers trained directly by Canon Emirates. Jaiprakash Pillai, General Manager, HIP, said, “Over the years our expertise with large format products has laid a solid

foundation in developing strong retail channels for the growing LFP segment. Our appointment as an accredited Canon partner for LFP demonstrates HIP’s commitment to providing best in class sales, service and support to UAE’s LFP customers.”

Innovation – the heart of a healthy business

New ideas ﬂourish faster when their enabling technologies are versatile, cost effective, efﬁcient and well supported.

www.gossinternational.com

ME Printer October 2009

New Ways for Print

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Regional

KSA: Kodak Enters into Distribution Agreement with Hoshan Company The Riyadh-based distributor will oﬀer sales and service support for a selection of Kodak’s products

Rakan El-Hoshan, President and CEO of Hoshan Group, shaking hands with Jacek Skibicki, Managing Director CEEMEAF Graphics Communications Group Eastman Kodak company

Kodak has signed a distribution deal with Hoshan Company Ltd., one of Saudi Arabia’s leading office and printing products distributors. The agreement will see Hoshan offer sales and service support for a selection of products in Kodak’s portfolio such as unified workflow solutions, prepress and electrophotographic printing solutions. Kodak chose to partner with Riyadh-based Hoshan because of the company’s excellent reputation for quality and customer service in Saudi Arabia. Hoshan reportedly

has a large team of highly qualified sales and support staff with excellent understanding of the key issues and technologies driving the print industry in the region, and are focused solely on helping customers invest in the right equipment for their specific needs. Rakan El-Hoshan, President and CEO of Hoshan, commented on the deal: “Our reputation is built on quality and reliability, and we offer our customers only the most advanced technologies. By partnering with Kodak we’re maintaining this ethos –Hoshan is a company with an important heritage in the graphic arts industry. Adding Kodak’s product range to our portfolio will help us take a significant step forward, and provide an immediate and lasting boost to all printers in the territory.” Jacek Skibicki, Managing Director Kodak, CEEMEAF, said, “Teaming up with Hoshan was a natural step. The company’s reputation in the region is second to none, and it shares the same values as Kodak. Plus the company’s huge customer base means we can immediately

Riad Ghalayini, Marketing Manager, Printing & Production Printing Division, Hoshan

reach thousands of businesses and bolster our presence in the region.” Riad Ghalayini, Marketing Manager, Printing & Production Printing Division, Hoshan, commented on the demand for digital printing in Saudi Arabia, “There is demand for digital printing, mainly machines from Kodak; some customers are waiting to see a reference Kodak Nexpress installed in a local commercial print shop. Some others prefer to enter the digital printing market with a cheaper investment and an entry level machine.”

Fujairah: Al Ahli Printing Press Gets New Heidelberg Polar 115XT

ME Printer October 2009

Deal to acquire the programmable cutting machine was signed at Gulf Print 09

Al Ahli Printing Press in Fujairah has announced the installation of a new

Polar 115XT programmable cutting machine at the company premises, following the deal signed with Heidelberg at Gulf Print 2009. The Polar 115 XT is the programmable basic model for precisely cutting paper, cardstock, paperboard, plastic foils etc., which can be combined with a stack lift, automatic jogger, buﬀer, gripper-loading system, loading and unloading systems to form complete cutting systems. Al Ahli Printing Press, established in 1995, specializes in the printing of books, magazines, brochures and directories.

“We decided to invest in new machinery to improve the quality and capacity of our printing divisions. Heidelberg machines have been instrumental in boosting our capability to compete in the market with the best equipment,” said Alaa Gadou, General Manager of Al Ahli. The latest investment adds to the line of Heidelberg equipment operational at the press, including SM 102-5, SM 102-4, SORMZ, GTO 52-4, GTO 52-2, GTO 52-1, Letterpress, Polar 92, Stahl KH 78, Stahl KC 78, Imagesetter, QB 300 binding m/c, and EB 4000 Gathering m/c.

Middle East: HP Builds on Possibilities of Wireless Printing The Photosmart A646 offers greater flexibility, allows printing from bluetoothenabled mobile phones Hewlett Packard (HP) has announced its focus on wireless printing, as the company strives to provide its customers with sophisticated and easy to use technology. With the wireless printing option, HP offers greater flexibility, ease of use and set-up, shared printing option and independence from wired network infrastructure. According to a statement released by the company, the popularity of wireless printers lies in the fact that they tend to simplify work as they are independent off any kind of cabling, can be used virtually anywhere, can be relocated smoothly, and the total cost of ownership for wireless printing systems can be lower than that of

the wired-network arrangement. Furthermore, wireless printing provides the flexibility and ease of functionality which are the requirements of the modern age supply chain operations and there is no need to compromise on the performance quality of any kind as well. It also offers the IT team at workplaces the option of smoothly re-configuring wireless networks. The company has introduced the HP Photosmart A646 Compact Printer as part of its new range of HP Photosmart TouchSmart printers launched in September this year. The HP Photosmart A646 Compact Printer combines an easy-to-

navigate menu on the printer’s HP TouchSmart control panel with an extra-large TouchSmart screen. Through this panel, users can easily caption photos with the on-screen keyboard or with the writing stylus and display slideshows anywhere. The features allow viewing, editing, creating and personalising photos – without having to connect to a PC – by combining an easy-tonavigate menu on the printer’s HP TouchSmart control panel with an extra-large TouchSmart screen. Customers can also print from Bluetooth-enabled mobile phones, memory cards, Pict-Bridge enabled cameras and USB pens and print images in whatever size they want - right up to 13 x18 cm.

UAE: KBA Hybrid Technology Finds Promising Market in Gulf Region UPP inaugurates multi-unit Continent hybrid; Al Nisr Publishing gears up to install ﬁrst waterless KBA Cortina outside Europe in 2007, a Rapida 104 five-colour litho press with coater, a Performa 74 with a similar configuration and a new KBA Rapida 105 six-colour UV coater press, the contract for which was signed just recently. UPP’s CEO Ali Saif Al Neaimi says, “We continued our successful alliance with KBA and Giffin Graphics because we were delighted with the performance of our KBA Compacta 213, and with the excellent service and competent support provided at the planning stage for the new press. We couldn’t be happier with the way the project has gone. KBA not only handled it to our total satisfaction, they actually exceeded all our expectations. Despite delays in the completion of the new printing plant, all the deadlines were met for commissioning the Continent.

Press performance is superb and handling is exceptionally easy.” At present UPP uses the new semi-commercial press to print two daily paid-for titles, The National and Al Ittihad, plus a free distribution title, 7 Days.

From left to right: Ali Saif Al Neaimi, CEO of UPP with Najib Awad, Deputy General Sales Manager at KBA agency Giﬃn Graphics

ME Printer October 2009

Abu Dhabi-based United Printing & Publishing (UPP) flicked the switch in mid-May on a multiunit Continent hybrid press line supplied by KBA. The new Continent is widely considered to be one of the biggest and technologically most advanced newspaper press lines in the entire region. UPP is planning to make the new plant its newspaper and commercial printing centre. In coming months all the presses at its existing facility in Abu Dhabi city centre will be relocated to the new plant in preparation for the official inauguration scheduled for the first quarter of next year. Along with the new Continent the press hall will then accommodate a 1998-vintage Compacta 213 with dryer, a KBA Compacta 215 commercial web press installed

News

Regional

Egypt: Police Press Opts for Kodak Digital Presses Installation of high-end equipment targeted at new market ventures

Mohammed Abu Zahra General Manager Police Press

Sidhom & Co., the exclusive agent of Kodak’s graphic art supplies in Egypt, revealed that it has installed a series of Kodak digital printing machines at the Egyptian police printing presses in Cairo. According to the company, the list of new equipment includes a Nexpress S 3000 colour digital press, which has a printing speed of 3,000 A3-sized paper per hour, and two Digimaster EX150 one-colour presses. Sherif Sidhom, CEO of Sidhom & Co., said that the presses are the ﬁrst of its kind in the Middle East and Africa regions, adding that the supplying digital presses for the Police Presses is considered a turning point in the company’s history. Mohammed Abu Zahra, Gen-

eral Manager of the Egyptian Police Presses, said that Kodak’s digital printing presses will allow the printing press to venture into new markets, perform short-run printing jobs in a faster and economical way, perform variable data printing, in addition to providing several security services, such as printing with 3D inks which adds a great value to the print and enhances its security features. The Nexpress S 3000 has several features such as its ability to print with 4 or 5 colours, a high glossy coating unit (UV) providing a printing quality of up to 600 dpi, ability to print on up to 35.6 x 52 cm of paper sizes, and printing sizes of up to 34 x 51 cm. In addition, the ma-

chines can print on various types of material (with weights ranging from 60–350 gm/m2), as well as supports printing with the use of 3D inks. The Digitmaster EX150 oﬀers several features such as printing speeds of up to 150 (A4) papers per minute, and 9,000 papers per hour, printing quality of up to 600 dpi, as well as the ability to print on various types of material (with weights ranging from 60–266 gm/m2). It is worthwhile mentioning that the Police Presses in Egypt were established in the 90s, and are specialised in printing the Egyptian Ministry of Interior’s publications, in addition to printing various types of commercial prints.

Lebanon: Arab Printing Press Expands Post Press Division The Kallfass side sealer Universa 400, Bush Pile Turner SE 125 and MBO combifolding K760 machines were installed by Dynagraph

ME Printer October 2009

Beirut-based Arab Printing Press recently invested in a Kallfass side

sealer Universa 400, a Bush Pile Turner SE 125 and an MBO combifolding K760 machine delivered and commissioned by Dynagraph. The fully automatic side sealer Universa 400 was installed to handle the company’s packaging requirements. With a speed of approximately 85 cycles/min, the machine can be operated through the colour touchpanel, and products can be controlled by an encoder with smooth readjusting of motion times on dimension or speed changes. The infeed conveyor can be pulled out for better access during threading in ﬁlm. The MBO K760 with continuous feeder was also added to the press

line. A highlight of the combifolding machine is its high speed wheels through which the sheet transportation and stop rollers guarantee safe transportation for higher outputs. The K760 is characterized through its compact design, short changeover and setup times, minimized downtimes and precise folding quality. With almost 40 years in the oﬀset printing industry, Arab Printing Press caters to requirements of the Lebanese commercial, magazine and book printing industry. The company’s print ﬁnished products are marketed mainly in the Middle East region, in addition to Europe and Africa.

For Advertising Enquiries: Contact: +971 4 3911210 Email: sales@meprinter.com

Dubai: Tellurian Adds KBA Rapida 75 to Press Line The deal signed during Gulf print is expected to solve the company’s capacity crunch Tellurian Publication House has invested in a KBA Rapida 75 as a solution to the occasional capacity bottlenecks faced by the company. The deal was signed at the Gulf Print exhibition in April and subsequently the half-format press was delivered to the company headquarters on the Al Quoz commercial estate. Director Elie Zakka commented on the recent investment: “We were considering a medium-format perfector. But time was pressing, and it was imperative to make the decision on a faster, better and more eﬃcient press than the existing means of production as quickly as possible. We have still not fully abandoned our medium format plans, but we are nevertheless delighted to have found an ideal solution for the current production needs in the Rapida 75.” Tellurian Publication House, which was founded in 2000, currently has 125 employees and is a full-service

provider in the ﬁelds of print, bookbinding and publishing. The company serves a broad spectrum of clients not only in the United Arab Emirates, but also in many other countries in the Middle East, Africa and Europe, and counts banks, advertising agencies, ﬁnancial services, ministries, schools, real estate companies and the pharmaceuticals branch among its customers. The company’s speciality is its own line of customised diaries, which are produced in the most varied formats and styles. The portfolio extends to books, catalogues, calendars, posters, brochures, magazines and annual reports. Elie explained, “The busiest season in Dubai runs from October to December, and Tellurian is perfectly equipped to handle the boom with the new KBA Rapida 75. We print jobs of between 100 and over 200,000 copies. The speed, fast

makeready and ease of operation of the Rapida press are precisely what we needed. We will even be able to handle those last-minute jobs which typically arrive one day before Christmas.” “We are certain that our Rapida 75 will help us to satisfy our customers with attractive printed products and reliable delivery scheduling,” Elie concluded.

From left to right: Tellurian director Elie Zakka and his operations manager Alta Brown with the new KBA Rapida 75

Dubai: Spectrum Sets up In-house Digital Print Hub at AUD Campus First-of-its-kind on-campus facility in the GCC region provides full range of printing services for up to 3,000 students and scanning services was of paramount importance for them. Spectrum on Campus will feature a full range of digital print solutions, together with laser marking, engraving and cutting facilities, ensuring that AUD students can see their material just as they intended.” Elie Sawaya, Director of Central Services at The American University in Dubai added, “We are delighted to be welcoming Spectrum on Campus to AUD; now anyone studying at our university will be able to immediately access professional print services. These are vital for students studying courses run by the Department of Architecture, Department of Interior Design, Department of Visual Communication and School of Engineering. Students will be

able to print material produced in a variety of applications – including AutoCAD and Adobe InDesign – so that they can concentrate on their work, rather than locating and traveling to a printer oﬀ campus!”

ME Printer October 2009

Spectrum Digital Print Solutions announced the availability of digital print services on campus at The American University in Dubai (AUD). Spectrum on Campus will serve up to 3,000 students who will be able to access a full range of printing facilities with unique prices for those conducting their academic studies. Ramzi J. Razian, Managing Director of Spectrum said that the facility is not a conventional business centre but a fully-equipped print hub that has been created to meet the exact needs of AUD students: “Spectrum on Campus came about after requests from, and interviews with various departments at the university. AUD faculty and students both said that easy access to quick and high-quality printing, copying

News

International

HIFLEX Shines at CIP4 Innovation Awards Three international customers bag two first prizes and one second prize At the 2009 CIP4 International Print Production Innovation (CIPPI) awards, HIFLEX retained its leading position in process domination with two first prizes and one second prize. HIFLEX users received considerable recognition for their accomplishments in automation and integration. Three HIFLEX customers submitted entries in the various categories for this year’s innovation awards. German printer C. Maurer and Canadian company Ampersand Printing impressed judges with superior work processes, taking first place in their respective categories.

Sirivatana, Thailand’s largest print company, was awarded a second place trophy. “These renewed successes in the CIPPI Awards are proof of how incredibly successful and efficient HIFLEX users are with their implemented workflow solutions,” said Stefan Reichhart, managing director of HIFLEX GmbH. “Our primary objectives are customer benefit and customer satisfaction, which is why we work so closely with the leading print industry manufacturers in the field of JDF networking. HIFLEX customers profit from our innovation-driven approach,

always staying a step ahead of their competition and easily handling whatever is demanded of them.” The International Cooperation for the Integration of the Processes of Prepress, Press, and Postpress (CIP4) Organization has been presenting annual innovation awards (CIPPI Awards) for over 5 years to companies in the international graphic arts industry. Innovative solutions in the ﬁelds of networking and process automation are honoured, and awards are given in three categories to world-wide most successful users of process automation technology.

Xingraphics-Agfa Embroiled in Patent Dispute

ME Printer October 2009

Legal battle set to take new turn after Agfa vows to continue ﬁght for ‘thermal plates’ patent following Xingraphics’ victory claims

Chengdu Xingraphics Co. Ltd., developer and manufacturer of thermal printing plates and related chemistry, announced that the Dutch Court at The Hague issued on July 22, 2009, a favourable set of rulings in the company’s patent infringement lawsuit with Agfa Geveart BV. The lawsuit alleges that Xingraphics FIT and FIT Xtra thermal plate technology infringes on Patent No. EP823327 in the name of Mitsubishi Chemical Corporation, which relates to a ‘method for making positive photosensitive lithographic printing plates’ the claiming patent of Agfa. The patent was acquired by Agfa through the acquisition of Lastra in October 2004. Xingraphics, through an oﬃcial statement, maintained that the company has proven in court that its technology was superior to Agfa’s in performance and characteristic and is in no way infringing Agfa’s patent(s). According to the company, the court ruled the judgment in favour of Xingraphics on the following conclusions: (1) the

MCC patent is valid; (2) Agfa’s claim of infringement has been dismissed; and (3) All seizures lifted, thereby allowing Xingraphics full access to their inventory; and (4) Agfa will have to pay Xingraphics legal costs. Agfa, although accepting that the infringement by the FIT plates of Xingraphics was found to be insuﬃciently substantiated by the presented evidence, insists strongly that the judgment conﬁrms the validity of Agfa’s key patent for positive thermal plates (European patent EP823327). A statement issued by the company highlighted that because the non-infringement was not proven by Xingraphics, the court could not grant Xingraphics’ request for a declaration of noninfringement and that the court allowed Agfa Graphics to request additional seizures of Xingraphics plates in the future. The Agfa Graphics team will now prepare the necessary additional evidence of the infringement of the Agfa Graphics patent in order to obtain a decision in favor of Agfa.

Safwen Hijazi, Xingraphics Corporate Vice President, Xingraphics, commented: “This judgment is a major step forward for our organization, our valued partners and of course our customers world wide that deserve to have access to an alternative thermal CtP plate technology that is of equal to or higher quality than from our competitors without being threatened to make that choice.” He added, “We are grateful to our Dutch team of lawyers who have demonstrated that Agfa’s negative and harmful accusations, which were largely directed at our partners, were unfounded; therefore, this judgment will allow us to put that part of this negative campaign by Agfa to a close. As Intellectual Property rights owners, Xingraphics respects such rights, but we will vigorously defend our position when allegations are unfairly aimed at us.” Agfa however is determined to continue the battle, refuting the above claims by Xingraphics and stating that “the conﬁrmation by a court of high reputation of the validity of Agfa’s key patent EP823327 reinforces Agfa’s case against other competitors which are infringing this patent.”

Gandinnovations Targets SGI 2010 Latest JetSpeed range to be showcased Print technology developers Gandinnovations has announced it will be promoting its range of automatic loaders and grand format printers at Sign and Graphic Imaging Middle East 2010. The Canadabased company will make its 12th appearance at the exhibition to be held at Dubai Airport Expo from January 25 to 27, 2010. “SGI has gained a lot of exposure and consumer trust throughout its time. However, I would put exposure as the most important thing any exhibitor can gain out of attending. We have a number of new products out, from the HAL robot to the 5 metre RTR UV JetSpeed, the fast hybrid Nanojet2 with very high resolution and glossy UV inks, all of which will be promoted at the show,” said Mohamed Ghalayini, MEA & CIS Regional Marketing and Business Development Manager, Gandinnovations FZCO. HAL – High-speed Auto Loader – is

a fully automated material handling robot system designed to work in synchronization with all Jeti ﬂatbed digital printers. The new 5 metre JetSpeed XL features 48 Spectra, 80 picoliter print heads and prints in 4 colours at 300 dpi. The grand format printer has an output capacity of 280 square metres an hour in billboard mode. Gandinnovations will also be using SGI 2010 as an opportunity to learn more about green print technologies. “UV and water-based technology is gaining interest within the printing industry and there is a shift from solvent and VOC (Volatile Organic Compound) emitting based inks. We will be attending SGI 2010 in order to learn about new technologies, in particular non VOC ink technologies and the integration of digital signage,” Ghalayini added.

“Gandinnovations has been exhibiting at SGI since the show’s inception 12 years ago, and we are delighted that they will continue to play an integral role in the exhibition in 2010,” said Abdul Rehman Falaknaz, President of International Expo Consults, organisers of the show.

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ME Printer October 2009

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Events

Huge Expectations in the Run-up to Saudi Print 2009 Kamil Al Jawhari, Project Manager of Saudi Print at Riyadh Exhibitions Company, talks about the latest edition of the exhibition to be held on 18–21 October

Kamil Al Jawhari, Project Manager of Saudi Print at Riyadh Exhibitions Company

What’s new at this year’s edition of Saudi Print? Saudi Print 2009 will highlight the growing consumption of printing products and technologies in Saudi Arabia and the region. The upcoming edition of Saudi Print will be the biggest ever, with several first time participants making their presence. The Saudi PPPP event (Saudi Print, Pack, Plas and Petrochemical exhibition) as a whole will see as many as 170 companies who will be participating for the first time, translating into a substantial 77.4 per cent increase in participation compared to last year. Moreover, the total exhibition area has been doubled this year to 15,000 square meters. Given that Saudi Arabia has been a key contributor to the robust growth of the Middle East printing industry, which has been expected to achieve a phenomenal 45 per cent growth in 2012, compared to 2007 figures, it is not surprising that Saudi Print 2009 is generating such a response. How many exhibitors have confirmed their participation at the show? A total of over 390 international companies, including 170 first time exhibitors, have already confirmed their participation in Saudi PPPP. As for Saudi Print, there are 110 companies from various sectors of the printing

industry who have confirmed their presence at the show. What is the status of bookings for the exhibition space? How is it going to be organized? Saudi PPPP has already been fully booked, and the fact that the entire exhibition space has been booked – in addition to a long waiting list - well ahead of the event, is proof of the growing popularity of Saudi Print. The industry segments that will be represented at Saudi Print 2009 include pre-press hardware, prepress software, prooﬁng equipment, printing press equipment, cutting and folding machines, binding machines, stitching machines, laminating machines, printing paper and supplies, design and printing services, printing press companies, silkscreen printing, sign making, large format poster printers, digital direct printing, and UV varnish technology. In comparison with the previous editions of Saudi Print, what are your expectations for this year’s event in the light of the economic downturn, especially with regard to sales? Given that the business and economic potential of Saudi Arabia is growing steadily irrespective of the global slowdown shows that local, regional and international

investors see the Kingdom as an ideal business and investment destination. In line with this, we are expecting an overwhelming footfall at Saudi Print, especially since it is part of Saudi PPPP, one of the top exhibitions of its kind in the region. We expect several high value deals to be signed during the event, which will in turn bring in signiﬁcant investments to Saudi Arabia. What strategies have your company adopted in order to attract and accommodate a larger number of international visitors at the show? Saudi Print is an event that certainly appeals to exhibitors from around the world and accordingly we have executed a combination of strategies to attract international exhibitors. We have been promoting the event by eﬀectively leveraging various media – print, broadcast and online. Moreover, we have taken advantage of Saudi Arabia’s growing business potential and economic stability, besides the fact that the printing industry is a booming sector in the Middle East. To accommodate the increased exhibitor participation this year, we have shifted the venue to the new state-of-the-art Riyadh Exhibition Centre, and we have also doubled the exhibition space to 1,500 square meters.

Dubai: IMPZ Hosts Annual Iftar Event for Business Partners

ME Printer October 2009

The function was held at The Madinat Jumeirah hotel on 10 September 2009

The International Media Production Zone (IMPZ), a member of TECOM Investments, hosted its annual Iftar event for its business partners at The Madinat Jumeirah – Murjaan Ballroom on 10th September 2009. The event was attended by IMPZ’s management team, and

representatives and managers of Dubai-based printing presses and machinery suppliers. The attendees made use of the opportunity to network with colleagues and partners in the industry, discussing the growing prominence of IMPZ as the regional hub for the printing,

publishing, packaging (3P) and graphic media industries. Leading regional and global names in the above industries continue to locate their businesses at IMPZ for its immense advantages as the world’s only free zone dedicated to the 3P sector.

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ME Printer October 2009

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Newspapers are becoming more compact â&#x20AC;&#x201C; and so are modern presses. As the pioneer in newspaper presses, KBA is already today supply l ing the pri ly r nting ri technology of tomorrow, w with the Cort w, r ina and Commander CT. rt T Conventional T. or waterless, with or without a dry r er, ry r both are highly r, l automated fo ly f r ease of operation and maintenance, fo f r even greater quali l ty li ty, y, flexibili l ty li t and profi f tabili fi l ty li t in print, fo f r fa f st job changes with minimal waste, fo f r publi l shers with ideas li and printers with ambition.

Events

Dubai: Colour Byte LLC Organizes Seminar on Engview Systems The two-day event was held to provide formal training to designers in the printing and packaging industries Colour Byte LLC, a solution provider for the digital graphics industry, organized a seminar on Engview systems in Dubai, from 2 to 3 September 2009. According to Gavin Anthony, Sr. Manager – Equipments at Colour Byte LLC, the seminar was aimed at promoting software for printing & packaging developed by EngView Systems, which develops advance CAD/CAM systems with applications in the packaging, gasket, aluminum extrusion and measurement industries. This two-day seminar was held to provide formal training for designers working in the printing and packaging industries. “We had 18–20 participants from

companies such as National Packaging Industries, Al-Mithaliya Group, Majan, Emirates Printing Press, Express Printing Packaging, POS Industries, Ideal Designs and so on,” said Gavin. Version 4 of the EngView Package Designer Suite, an integrated CAD/CAM environment for structural design and prototyping of folding carton and corrugated packaging, was introduced with major improvements in all modules for greater integration and ﬂexibility. The EngView Project Organizer is a new addition to the Package Designer Suite. It is a Product Data Management system that maintains a database of all ﬁles, documents, orders

and communications related to customer projects. For large packaging companies with advanced design departments, the EngView Package Designer Ultimate bundle consists of all modules from EngView Package Designer & Samplemaker, EngView Library Creator and EngView Project Organizer. “We introduced a developed version of the software that we released into the market 7–8 years back. Some of our clients already have it, and we expect to see a rise in sales of these software,” said Gavin.

Dubai: Gitex 2009 to Revive Middle East ICT Sector

ME Printer October 2009

Region’s premier IT exhibition to be held from 18 to 22 October at DICEC

Gitex Technology Week 2009 will take place from 18 to 22 October at Dubai International Convention and Exhibition Centre. The 29th edition of the show is supported by ICT strategic partner Dubai Internet City. Participating bodies include Dubai Municipality, Ministry of Interior Naturalisation,

and Residency Administration Dubai, and Ministry of Social Aﬀairs, in addition to government departments from the GCC such as Bahrain eGovernment Agency and Electronic Saudi Network. Four brand new Vendor Presentation Theatres will be located in around the event: Gitex Business Solutions, GULFCOMMS, MEFX and Consumer Electronics. Gitex Business Solutions is a dedicated event for government, enterprise, and SMB solution providers. GULFCOMMS is the largest international trade event for mobile, ﬁxed IP and satellite communications. MEFX is the Middle East International Banking, Financial Technology and Services Exhibition. Consumer Electronics is an international trade event for consumer electronics, IT Systems, components and peripherals for the Middle East, Africa and South Asia.

Gitex Technology Week Global Conference organized by the Dubai World Trade Centre will oﬀer a series of strategic keynotes, seminars and dynamic networking sessions. A VIP club, Gitex Majlis, will bring together CEOs, CTOs, CIOs, and business counterparts to share experiences, identify best practice and review the latest industry oﬀerings. This year’s highlights will include a PC recycle campaign, which will be promoted in partnership with Dubai Municipality, and a workshop will be conducted to educate individuals and corporate entities about recycling older PCs. Running alongside Gitex Technology Week are Gitex Shopper and Consumer Electronics Expo 2009, which will take place at Dubai Airport Expo from 17 to 24 October 2009, bringing together the biggest brand names in consumer electronics.

Abu Dhabi: Second Edition of SIM Promises to Set High Standards Regional Digital Print and Media trade fair gets a boost this year as Abu Dhabi proves to be stable market The three-day Signage, Imaging and Media (SIM) 2009 opens next month (18-20 October) in Abu Dhabi as a combination of three vertical events in the form of an exhibition, conferences and workshops under one roof and a platform for regional decision makers to source new products and solutions. The focus sectors of SIM 2009 include digital printing; signage; banners and posters; prepress; digital imaging, capture, storage and processing; electronic media; advertising production; marketing and public relations; outdoor media and new media. “The majority of the most promising projects in Abu Dhabi are going to be delivered in 2010 and 2011. This means increased activity in the market, marketing

budgets and obviously more advertising. Recent heavy investments by the public & private sector and subsequent developments in the print, digital and outdoor sectors are set to transform the media market for long term sustainable growth,” said Ed Malkoun, Group Exhibition Director at IIR Middle East, organizers of SIM 2009. The Social Media Forum will take place on 18 & 19 October 2009 focusing on the latest trends and exploring how marketers can take full advantage of the social media opportunities available now. The Digital Signage Forum will be held on 19 October 2009 and will feature stimulating discussions on technology, hardware, software and applications by bringing together

brands, integrators, location owners, content developers and advertisers. The Outdoor Advertising Forum will be held on 20th October 2009, oﬀering an exclusive platform for media owners, brands, agencies and integrators to come together, debate, network and seek solutions on issues related to the outdoor advertising industry. Large format printing majors such as Eﬁ-Vutek, Gandi Innovations and Roland, have signed up to showcase their latest technology. LG is the platinum sponsor of SIM 2009. Gandinnovations, DOM International and MXN Middle East are the Gold Sponsors. AdtiMedia is the Silver Sponsor; SCALA and SSS, Strategic Partners; and SAE, Educational Partner.

ME Printer October 2009

Events

Dubai: Paper Arabia 2009 to Address Key Issues Facing Regional Newspaper Industry Second edition of the event will converge major players from the paper, tissue and converting industries

Satish Khanna General Manager, Al Fajer Information and Services

Paper Arabia 2009 will be held at the Dubai International Exhibition Centre from 27 to 29 October, bringing together players from the paper, tissue and converting industry. The show offers opportunities to manufactures and suppliers of finished products, equipment, machinery, paper tubes & cores, paper chemicals, services, supplies of paper, tissue and converting sector to reach to the Middle East and North African markets. Al Fajer Information and Services, which is organizing the show for the second year, is building on the potential of Dubai as a cost-efficient hub for the global paper industry. Satish Khanna, General Manager, Al Fajer Information and Services, said, “Paper Arabia 2009 comes at a time where Dubai is emerging as

a hub for the papers industry not only in the Middle East but also beyond. This industry is worth out US $ 3.5 billion in the Middle East where the UAE alone captures 30 per cent of that.” “The show embraces not only the paper industry but also tissue, converting, recycling, and hygienic industries which are witnessing tremendous growth where the UAE is one of the leading players in these sectors. The paper industry is registering spectacular growth with several production centers and paper converting businesses ﬂourishing,” he added. Among the issues that will be addressed during the event is that regional production in the Middle East paper industry has not caught up with the rising demand

and therefore 62% of the market requirements are imported. The paper market in the region is around 8 million metric tonnes per year. Of this total, 3 million is supplied locally and 5 million imported. Khanna added, “Paper converting is ﬂourishing in the GCC. Companies in this industry are adopting world class standards and the demand has not slowed down; furthermore, export takes a big slice of the production.” “The show will tackle the signiﬁcance of the paper industry in the Middle East and its potential growth. The number of exhibitors has increased this year in spite of the crisis. We expect more than 5,000 trade visitors at the event,” Khanna concluded.

ME Printer October 2009

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ME Printer October 2009

Events Product Launch

Live from Barcelona

Canon Unveils New imageRUNNER ADVANCE Series Canon Middle East will hold a launch event for the imageRUNNER ADVANCE range on 17 November 2009 in Dubai. The ‘light production’ devices are targeted at the low-volume print-on-demand market

ME Printer October 2009

Canon invited reporters and journalists from all over Europe and Middle East, including ME Printer, to see for the ﬁrst time the new machines

Barcelona is a beautiful city and Hotel El Rey Juan Carlos on the edge of the city is probably the best hotel in town. So it is no surprise that Canon chose this venue to show off its imageRUNNER ADVANCE series, a new multifunctional platform that blends hardware, software and services to help advance modern business environments. Dozens of reporters and journalists from all over Europe and Middle East, including ME Printer, attended the event held from 16 to 17 September 2009 to see for the first time the new machines which were built upon the company’s

long heritage of the imageRUNNER product line. René Carayol, one of the leading business gurus and a regular broadcaster for the BBC, kick started the session and welcomed the audience. Followed by René Carayol, Antonio Recio, head of Canon Business Solutions in Europe, made a surprising announcement about the partnership between HP and Canon for sales and marketing of the new imageRUNNER ADVANCE series. It seems that HP is focusing on MFP devices to broaden its product portfolio, and in return Canon will be able to take advantage of HP’s

extensive sales channels throughout the world. According to Recio, the imageRUNNER ADVANCE is one of the key enabler of Canon’s partnership with HP. Although Canon and HP have a history of working together, the announcement is considered a new chapter in the mutual cooperation that could grow even further in future. Recio also said that Canon is one of the few Japanese companies within the electronics sector to remain profitable. Canon has achieved 33.3 billion Yen in profit for the first half of 2009.

PRAGMATIC APPROACH Moderated by Carayol, a panel of top Canon European directors including Gary Horsfall, Taz Nakamasu, and Iain Maxwell discussed the key issues aﬀecting companies and businesses and oﬀered a comprehensive view of Canon’s solutions during the event. According to the panellists, because the business environment remains tough, a pragmatic approach is the answer to the economic challenges. It is important that new technology should integrate seamlessly with systems already in place. On the other hand, personalizing the tech-

centres and quick print shops. The new series is offered with a host of finishing options including, professional puncher, multi-inserter, multi-folding unit, booklet finisher and optional inner trimmer and staple finisher. Other features include easy integration, modular design enabling multiple configurations, mixed media support (coated and uncoated), paper weights up to 300gsm, max. standard paper size SRA3 and max. irregular paper size 330.2 x 487.7mm. nology and providing enhanced automation are absolutely crucial in these difficult times.

BLEND OF DAILY INTERACTIONS AND TECHNICAL EXPERTISE The new imageRUNNER ADVANCE series which was unveiled for the first time in Barcelona is designed for seamless integration into common office systems. This range of devices has a new platform and controller offering hundreds of enhancements from the previous iR platform, taking on board customer and partner insight. Canon boasts that the new platform is the result of more than 10000 daily interactions with their customers

as well as the company’s technical expertise. The new Canon imageRUNNER ADVANCE series includes the following models:

IMAGERUNNER ADVANCE C9075 PRO/C9065 PRO Rounding out Canon’s digital color solutions portfolio, the imageRUNNER ADVANCE C9075 PRO produces letter-sized output at up to 75 pages-per-minute (ppm) in blackand-white and 70 ppm in color, while the imageRUNNER ADVANCE C9065 PRO operates at up to 65 ppm in both black-and-white and color. These models are targeted at a vast array of light production users, including central reprographics departments (CRDs), small copy

IMAGERUNNER ADVANCE C7065/C7055 Producing letter-sized output at 65 ppm for black-and-white and 60 ppm for color on the imageRUNNER ADVANCE C7065, and 55 ppm for both color and black-and-white on the imageRUNNER ADVANCE C7055, these models provide a fast and reliable solution for highvolume oﬃce and busy enterprise environments.

IMAGERUNNER ADVANCE C5051/C5045/C5035/ C5030 These new models, running color and black-and-white, letter-sized output at 51 ppm, 45 ppm, 35 ppm and 30 ppm, respectively, oﬀer new

NEXT GENERATION PRINT PLATFORM that supports high volumes. This is where the ImageRUNNER range of presses comes into the picture. Target customers include copy shops and other ‘print-for-pay’ customers and CRDs. The quality offered by the ImageRUNNER allows us to target the commercial print market, especially commercial printers who are moving into digital printing for the first time and handling low volumes to establish their businesses as well as established digital print service providers looking to increase back-up or flexibility. How flexible are these new devices? For the development of the new platform Canon had to come up with a flexible workflow system.

The ImageRUNNER is supported by an EFI server. The EFI Digital Storefront is a software solution that Canon has carried for a number of years. In addition, we offer the Helix production workflow system, which is also a web-toprint system, along with in-line and nearline finishing options. If you imagine Helix as a platform, the configuration would depend on the requirements of the customer. This allows us to tap into prepress workflows that already exist and facilitate seamless integration. Canon and EFI have co-developed RIPs for the new engines. The printers can be fitted with the ImagePASS-A1 RIP as well as the ColorPASS-GX300 RIP depending on the production environment requirements.

Mark Lawn European Marketing Manager Professional Print Solutions, Canon Business Solutions, Canon Europe Ltd.

ME Printer October 2009

Considering that the ImagePRESS series has already been launched in the market, what is the gap that Canon’s aims to ﬁll with the ImageRUNNER 9000 series? The ImageRUNNER has a brand new platform. We would like to offer our customers a variety of options for their requirements. The ImagePRESS was a huge success and has been very well received. There’s also a particular segment where customers decide their investment in a press on the basis of the target volume. For example, if a client requires a machine for low-volume, on-demand printing for internal communications, they would require a machine that offers high speed and productivity but not necessarily one

Events

Nicholas Van Santen Canon Business Solutions Marketing Manager for ME

Product Launch features and functionality. The imageRUNNER ADVANCE automates paper-intensive document processes and streamlines document-based communications to help workforces become more productive. The new platform also enables users to scan paper documents quickly and to a multitude of destinations. Incorporating a number of new file formats based on user needs, including Adobe® PDF, Adobe® PDFA1b, Office Open XML and Reader Extensions. The imageRUNNER ADVANCE range will begin to be rolled out across Europe and the Middle East in Q4 2009. “Our new MFP range improves the productivity by streamlining the business process. The machine’s new interface is highly intuitive and customizable, and it integrates with

Microsoft Share Point and other document management systems. The new image RUNNER has been built with the environment in mind. It also delivers the highest quality and offers cost management tools,” commented Tony Aoki, Canon Business solution’s European director for product marketing and planning. The imageRUNNER ADVANCE range also offers improved document security and will comply with the industry’s most stringent security standards. Organisations can adopt a portfolio of security measures to meet their specific requirements. Device security can be achieved through employee ID cards and follow-me printing, as well as harddisk removal. Critical business data can be protected through a Document Scan Lock Kit, which provides a secure watermark to printed

documents, and an Adobe® LiveCycle Rights Management policy server provides controlled access to scanned PDF documents.

NEXT STOP DUBAI Canon has high hopes for its next generation of MFP product line especially for the Middle East market. During the event, Nicholas Van Santen, Canon Business Solutions’ marketing manager for Middle East who accompanied the Middle East delegate to Barcelona, announced that Canon Middle East will hold a launch event for the imageRUNNER ADVANCE range on the evening of 17 November 2009 in Dubai. This event will showcase the new additions to this line-up to a selected audience of strategic UAE and regional customers, regional Canon Business Solution partners and industry press.

TIME IS RIGHT FOR THE imageRUNNER

ME Printer October 2009

Gary Horsfall Director, Global Sales and Professional Services, Canon Business Solutions, Canon Europe Ltd

During the panel you said that the times are tough. Does it make sense to launch a new range of products to an already saturated market during the recession? We interact with our customers and on the basis of their feedback understand their requirements in terms of the features they look for in our printers. I think this time is more than appropriate to launch our new products. We would like to send the message across that despite the difficult times we are investing into developing new technology and that our commitment remains the same as ever. The fact that our business remains profitable only encourages us to push ourselves to offer better products to our customers and give them confidence that our company is stable and that we are going to be there for them in the future. On what basis you decide to come up with a new technology? We spend 10% of our turnover on research and development, most of which revolve around hardware. So we are constantly

developing new technology and asking the question of how such technology can be developed into a feature that can benefit the customer. These developments happen in cycles; therefore, we think in terms of a time frame of five years or more. The devices we introduced here were being developed five years ago and new features were being added till we decided to launch them this year. It seems that the office equipment market has reached a point of saturation; however, there are more opportunities in the production printing sector. Are you focusing more on this segment? Yes. That is true. In the past we did not have the range of hardware for professional print sector and we were concentrating very much in office arena. And other companies were dominant. But with the growth of digital technology and the launch of new product range Canon has strengthened its position in this sector as well and we are competing effectively in this market place. But I also believe you have

to have close understanding of the market place. It is not just about adaptation of office technology. It is a completely different market. You need to understand the workflows, the technologies involved, and terminology. You really have to understand what it means when you split the job among devices. In the past we didn’t have that knowledge but now we do. We have a fantastic range of hardware for professional print market and we significantly improved our software offerings. Our new software Helix has caused lot of excitements. It is a completely new product. It is developed by NT-Ware and it is only available though Canon. NT- ware is a German software company which has relation with us for many years. Originally their product was focused on office, but as we got more and more involved in production printing, launching products such as C7000 VP, we told them we need a product that can work within both professional and office environments. I think the combination of Canon hardware and this software is a proposition that market finds very attractive.

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ME Printer October 2009

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ME Printer October 2009

Youssef Allam leaves behind a legacy in Egypt’s printing and paper trade industry

August eleventh 2009 will be marked forever by printers across the Middle East as the industry mourns the death of Youssef Beck Allam, considered to be a pioneer, father and role model of the printing and paper trade in Egypt’s modern history. Allam’s funeral was attended by a large number of oﬃcials and representatives from the Egyptian printing industry, committee members from the board of the Printing Industries Chamber, and owners and workers from several public & private printing houses. Allam’s vision for Egypt and the Middle East was nothing short of revolutionizing the paper trade in the region. During the first half of the twentieth century when paper trading was dominated by British, French and other foreign traders, paper was supplied throughout Egypt at unfair prices and the country was unable to oppose the practice due to lack of know-how in the field. At the age of 24, Youssef Allam seized the opportunity to implement his goals to help his country. In 1948, he established a paper trading company; the first of its kind in Egypt and the Middle East. He created an intricate supply network throughout the world

and was constantly on the move from the Far East all the way to the Americas looking for new opportunities and competitive prices. Within a few short years Youssef Allam monopolized paper trade in Egypt, brought control over an essential commodity into the hands of a countryman and Eng. Adel Allam, Youssef Allam, Naguib Mahfouz (a famous Egyptian author) & Al Sahhar (one of the leading publishers & printers in Egypt). This photo was taken just after Naguib Mahfouz won the Nobel Prize.

was informally named the ‘King of Paper’ for his prominence in the field. The year 1968 marked the beginning of a new era with the introduction of commercial printing in

Egypt. Youssef Allam, along with his son Adel Allam, wanted to expand upon an already flourishing business by introducing offset printing presses to the country. They secured distribution rights of the world’s oldest and largest manufacturer of offset presses, Heidelberg GmbH. For several March 1989; Allam giving a speech at the inauguration ceremony of the company’s new site & show room in Al Obour Buildings, opposite Cairo International Stadium, accompanied by his son Eng. Adel .

years Egypt’s Heidelberg sales were unrivaled by distributors all over the world. Heidelberg Egypt today holds ninety percent market share of the new machines market. The introduction of an after-sales service and products division devoted to providing continuing support for customers added to the impressive performance of the company in Egypt. By 1975 Youssef Allam & Co. provided everything a Youssef Allam (second from left) receives the highest Austrian Medal of Honor from the Austrian Ambassador in Egypt. The medal was awarded to felicitate his eﬀors in securing major deals in paper trade with Austria.

print house could possibly need, all under one roof. The company is unique in providing integrated solutions for print houses. Having managed to introduce and modernize the printing sector in Egypt by providing capital and operating materials, Allam envisioned facilities to provide people with the knowledge and training to operate, maintain and build upon what he created. His dream turned into a reality with the opening of the Youssef Allam Print Media Academy (PMA). Inspired by the Heidelberg Print Media Academies all around the world, Youssef Allam’s academy was built around the same concept. The PMA provides operational hands on training for mechanics, electricians, printers, print house logistical experts and print house management. Students fly in from all MENA region countries to study at the academy in an effort to become leaders in the region’s printing sector. With a strong foothold of 70% market share in Egypt’s printing industry, Youssef Allam & Co. has expanded into countries such as Libya, Sudan and Syria. Backed by a workforce of more than 500 employees and a dare-to-dream attitude, there’s no shade of doubt that the company models itself after its celebrated founder.

ME Printer’s July 2004 edition (Issue 5) featured a trip down memory lane with Youssef Allam, describing the origin and rise of Youssef Allam Company through a detailed chronological account of events that shaped the course of his legacy.

With Yousef Allam passing away our loss is not only of a business partner but of a great and good friend. We want to express our deepest bereavement over his death and convey our heartfelt condolences, with profound committed sympathy and solidarity to his family. For decades Allam was our distributor, Heidelberger Druckmaschinen AG together with his company Youssef Allam & Co. established developed and maintained the market leadership in the graphic art industry in Egypt. He was fully aware of the customer’s needs and the industry requirements and always responded positively with expertise, ﬂexibility and understanding.

His death leaves a painful gap for all those who have worked for years with Youssef Allam.

Heidelberg

ME Printer October 2009

Over his creativity, guidance and loyalty to Heidelberg, his competence, kindness, and eﬀectiveness will permanently be associated with the graphic industry in Egypt.

Infocus Newspaper Industry

REGIONAL

NEWSPAPERS TALK STRATEGY

Newspaper printers from Lebanon, UAE, Palestine, KSA, Iraq, and Egypt have taken heed to warning signs and are leading from the front as an example for newspaper publishers across the world

ME Printer October 2009

Newspaper publishers will have no choice but to come up with innovative ways to give readers what they want in the most costeﬀective way possible

The global newspaper industry stands at the crossroads. Decisions taken now will determine the future course of the print medium. It’s going to take strong leadership, vision and the willingness to steer through tough times. As opposed to what staunch proponents of digital media would like us to believe, the market for printed newspaper continues to enjoy a rather comfortable position across most of the educated and technologically advanced parts of the world. It’s quite certain that the backbone of the newspaper industry–quality journalism–will determine whether or not readers will permanently make the shift from print to the computer screen. A favourable argument for newspaper printers to hold on to the realm of print is that there will always be a need for the experience of journalists in the sorting and analysis of the ever increasing bulk of information generated daily, and that as long as they are attached to the print medium, such services cannot be matched by amateur bloggers. Print could become a premium product in the future, as demand for online news increases. The question of whether publishers should reserve the most important content and analyses for print and post routine news on the Web in order to encourage newspaper readership is still being debated. It should also be taken into account that in reality, the global newspaper industry, especially that in the US,

is plagued with huge operating costs and dwindling profits. Newspaper presses are considerably expensive to set up and run; add to that the costs of distribution. Furthermore, rising newsprint costs is a concern. While senior citizens and middle-aged readers still remain as attracted to newsprint as they were when growing up, young readers and college students are claiming the major chunk of the future potential of on-line publishing and even encouraging it. Newspaper publishers will have no choice but to come up with innovative ways to give these readers what they want in the most cost-effective way possible and at the same time retain advertisers. Experts in the industry believe that these challenges can be met by aiming for increased speed and flexibility offered to readers and advertisers. Newspaper printers have been given a wakeup call to focus on meeting demands for improved productivity, quality and flexibility. Digital Printing is a welcome relief for newspaper printers seeking new avenues for revenue growth. Newspapers can now be targeted at a local or select group of readers with both personalized advertising and content. In this exclusive report on the regional newspaper industry, we ask leading newspaper publishers in the region about their strategies for the GCC market and how they intend to maintain readership among dealing with several other challenges.

LEBANON, COOPERATIVE PRINTING COMPANY

PRINT AND ONLINE PUBLISHING COMPLEMENT EACH OTHER

Ziad Tuéni CEO Cooperative Printing Company

What are the recent investments by Cooperative Printing Company? Four years back, we invested in a new colour management system, and we added a layout and an editing system three years ago. Also, we had invested in a CTP system from Agfa several years back, and we are waiting for another system to be delivered to us by the end of this year.

How has the downturn aﬀected your market? The recession has had a major impact on newspaper readership and revenues, but its impact on the Lebanese market has been very limited. Since its inception, our company has adopted the philosophy of renovation and development, and we annually allocate a certain amount of our revenues for renovating and modernizing our printing equipment. What are the distribution strategies adopted by your company? Annahar newspaper adopts the policy of being available everywhere on the Lebanese market. Also, we launched a campaign aimed at increasing the newspaper readership through incentives and providing special prices for students.

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Yes, and our company is a good example of outsourcing. We have been undertaking outsourcing activities since 1968. We believe that the cost of newspaper printing if performed by specialized printing companies is less than that if a newspaper wants to establish its own printing facility. Also, specialized printing companies oﬀer better and higher quality prints, thanks to their experience in the ﬁeld. Despite this, a large number of newspapers have their own printing facilities. With regard to the increasing competition in advertising, especially through online media, what are the competitive options available to newspaper printers? Using glossy paper surely gives a quality print which cannot be obtained from printing on normal paper (newsprint). This, of course, opens up new horizons for advertisers who want to promote their products. Do you see a future for customized newspapers? It is a nice idea (personalized

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ME Printer October 2009

What are your observations on newspaper design and its importance to the future of newspaper readership? Design is an important element in the field of newspaper printing. However, increasing readership for any newspaper depends on its content and not its design. As for changing the method in which newspapers in the Middle East are being published, such as reducing its content and so on, this process requires making a comprehensive study on the needs of the market and the tar-

get group of the newspaper. For example, some readers, especially the elderly, prefer reading long reports, whereas youngsters tend to read short news.

Do you believe newspaper printers across the Middle East are in a position to take up outsourced jobs from other global newspaper publishers?

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Cooperative Printing Company S.A.L. is an independent company specialized in newspaper printing in Lebanon. In addition to printing Annahar newspaper, the company prints 7 daily newspapers—L’OrientLe Jour, Al Liwaa, Asharq Al Awsat, Al Binaa, Azzaman, Zartonk, Ararad—and a number of weekly newspapers such as Al Muharrir Al Arabi & Al Anbaa, in addition to some weekly supplements.

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newspapers) and it can be technically adopted. However, I believe that it will not be implemented in Lebanon any time soon. I think that printing this kind of newspapers will not provide big beneﬁts, and revenues will be very limited.

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Newspaper Industry

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Is digital technology for newspaper printing inevitable? Digital printing is not widely being used with newspaper printing in the region. Some printing companies might adopt digital technolo-

gies in 5–10 years from now, after they become mature and the cost of production matches the production costs on classical presses. Do you think print and online publishing can coexist? We believe that the Internet and print complement each other. We see this as a good opportunity to combine paper printing with the Internet and mobile services. Annahar newspaper is following this policy and has employed it in

publishing the newspaper. Have you adopted ‘green’ printing methods? Do you employ waterless printing methods? No, waterless printing methods are not yet being used in Lebanon. We believe that Gulf News is the only newspaper that will start using such types of printing methods. We use recycled paper in printing newspapers, and we sell waste printed paper and used printing plates to a specialized recycling company in Lebanon.

UAE, UNITED PRINTING & PUBLISHING

TABLOID FORMAT CATCHING UP

Ali Saif Al Neaimi CEO United Printing & Publishing

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ME Printer October 2009

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United Printing and Publishing specializes in web-offset and sheetfed offset printing and prints daily newspapers such as The National, Al Ittihad, and 7Days, in addition to several leading magazines. Recently, the company teamed up with the Higher Colleges of Technology (HCT) to develop and offer certificate and diploma courses in printing and publishing. How crucial is newspaper design or redesign for readership and revenue? Technically speaking, shorter formats save on make-ready time as the web tension is better on a smaller width paper (tabloid). Moreover, if there is a web-break, it is easier to give lead (web path along the press) with a shorter width paper. Handling of the 45 gsm of reel for a tabloid printing would approximately weigh 450 kgs as against a broad sheet printing format reel that would weigh 650 kgs. Therefore, the former would be easier to handle as

against the latter. From the reader’s perspective, it’s obvious that a tabloid newspaper would be easy to handle and read, and it is more pleasing to the eye; on the other hand, a broadsheet format is not as reader friendly as the tabloid format. Although most of the regional and international newspapers printed here in the region are in the broadsheet format, the trend is slowly but surely leaning towards the tabloid format. For example, with the Dubai Metro being launched, earlier this month, the reading habits

of the people travelling on the trains are expected to develop significantly as they would attempt to utilize their travelling times through easy-to-read publications. What’s your take on regional newspaper printers emerging as outsourcing providers? Newspaper printers who have the production quality and capacity to handle world-class titles can outsource and print. However, some printers have ventured into this exercise without the prerequisite and have eventually fallen by the way side. This is exactly the reason why we are very careful in choosing clients on the basis of our production criteria and capacity. Do you think the availability of several new media poses a threat to conventional newspaper advertisements? How do manage

this rise in competition? Well to answer this question, I would like to take you back through history. Benjamin Franklin founded the Pennsylvania Gazette in 1728. The Gazette included more advertisements than did any other colonial newspaper, with up to half the pages devoted to advertising. Franklin is credited with introducing the use of large-point headings, using white space to separate the advertisements from the text, and, after 1750, including illustrations. So Advertising has evolved from these humble beginnings and today is one of the major driving forces behind any print media. In the contemporary world of Newspapers, content, format, print quality, colour consistency and repeatability, creativity and the price of the advert play a major part in the success of a newspaper and all of our titles are focused around these principles. How do you see the potential of customized newspapers in the future? Customized editorial and advertorials have a limited interest, as they are mostly considered to be a marketing tool rather than factual or news worthy content. Therefore, be it a newspaper or a magazine, customized editorial or advertorial based titles show desperation to generate revenue to stay aﬂoat (easy and cheap way of making revenue). This is also considered as a one-oﬀ or a short term concept only. We strongly abstain from such practices.

Do you see print and electronic media coexisting in the future? Print and electronic media in the contemporary age has to go hand in glove and compliment each other. Access to online versions of

What measures are you adopting to counter the recent downturn and how are you preparing yourself to stay ahead of the game? We have been doing quite well in the first and the second quarters of the year whilst there’s a slow down in the third quarter. We have not escaped the current recession. However, the good news is that the tempo is increasing and we hope to consolidate our poison in the fourth quarter and eventually do fairly well by the end of 2009. Our shift to the new facility is our prime focus; we will have a fully fledged production facility by the end of the year. We are equipped to meet the growing demands of a new generation of newspaper readers. The prepress section of the newspaper production facility employs workflow systems and thermal and photopolymer imaging based CTP systems from Kodak and Agfa Graphics. The layout and high-end colour management are facilitated through solutions from Kodak and

GMG. The press facility is installed with a KBA Continent hybrid press for coldset and heatset production; KBA 213; Manugraph Hiline; and Orient. Also, we have an in-house distribution company called Tawzee that has a world class facility and skills to handle all of the logistics involved. Any plans of going ‘green’ in the near future? We are taking the first steps into adopting eco-friendly practices in the commercial arena; we are also considering going green on the newspaper production front in the near future. We have already been using eco-friendly substrates and inks for some of our jobs. We are working to accomplish a greener work environment and be a leading player in promoting ‘green’ print. We have waste disposal systems that are eventually sent for recycling. As for the chemistry and plates, considering the technology (run length and quality) and the current price of process less/chemistry free plates, we will surely to for them when they are commercially viable and when their quality is universally acceptable.

ME Printer October 2009

Digital printing technology is seen as the future of newspaper printing. When do you think it will be viable commercially? Digital Inkjet based Newspaper printing is definitely the future. But this technology is in the beta stage with all of the biggies still fine-tuning the technology before making it a main competitor to offset. They all look promising enough to be commercially viable in another 5 to 6 years.

printed newspaper content must be free and the revenue must be generated through adverts running on the web portal.

Infocus

Newspaper Industry

EGYPT, AKHBAR AL YAUM ESTABLISHMENT

READER PREFERENCES SHOULD NOT BE IGNORED

Mohammed Ahdi Fadhli CEO Akhbar Al Yaum Establishment

ME Printer October 2009

Akhbar Al Yaum is an Egyptian newspaper founded in 1952 and published by Dar Akhbar Al Yaum.

What are your observations on the recession and the measures your company will be taking to overcome it? There’s no doubt that the recession has had its impact on all newspapers in general. But with progressive development and modernization, newspapers can manage to retain their advertisers. The situation might get worse, but I believe the industry will deﬁnitely survive the tough times and the results might exceed our expectations. This will be determined within a full year and not through a short period of time. As for our establishment, we have seen a rise in revenues year after year, thanks to our budgeting policies and various income segments. We will invest in new equipment as per a plan, and it will include the development of the online newspaper and all its publications, the information & photo archive, as well as modernizing the newspaper’s printing machines by the addition of new equipment depending on the newspaper needs, and the expansion of its commercial printing press. Do the above measures include

increased focus on newspaper distribution? When it comes to newspaper distribution, we follow several strategies such as publishing the newspaper regionally, achieving a balance between circulation and costs and increasing distribution points in every part of Egypt. Also, we aim at developing our sales team by helping to create kiosks in every province, which sells our newspaper and publications as well as the newspapers and publications of other publishing houses. Furthermore, we are working towards improving and enhancing the subscription service, as well as performing ﬁeld studies to know the reader’s and advertiser’s point of view and improve the newspaper accordingly. How crucial is newspaper design to the future of your business? Newspaper design and layout are very important; the editorial team is deeply involved in constantly studying both reader and advertiser preferences in order to achieve expansion, increase readership and attract new readers. Akhbar Al Yaum was the ﬁrst newspaper to print newspapers in the tabloid

format, such as the ‘Akhbar Al Riyadha’, ‘Al Hawadith’ and ‘Al Adab’. Many newspapers have followed this step. In addition to this, Akhbar Al Yaum publishes some regional newspapers which serve the interests of the readers and advertisers. Reduction of content is not being considered at the moment, but the requirements of the readers have to be considered. Are you considering printing reader-speciﬁc news, for example, customized or personalized newspapers? We have been issuing personalized newspapers for years now, where we print and distribute supplements in targeted areas of Egypt. Also, the newspaper is being published and printed in special pages, speciﬁcally for readers in countries such as Saudi Arabia and some parts of the GCC.

How do you plan to manage the increasing competition in advertising, especially because of the availability and success of several new media? We are addressing the increased demands on advertising spaces by increasing the number of newspaper pages and by the addition of specialized supplements for automobiles, sports, education and provincial news.

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Also, we are attracting advertisers to our print edition by offering to place their ads on the newspaper’s website. Some of our special supplements and brochures are already being printed on glossy paper or L.W.C, and are later inserted within the newspaper as per the distribution plan, which often occurs in some parts of Egypt or throughout the country as a whole. With regard to online publishing, do you think advertising alone can support the expenses of running a website? Should readers be charged for access to online news? We have already integrated the Internet with the newspaper by creating a special online page for Akhbar Al Yaum’s various publications, picture archives and so on. We are preparing a study on the possibility of charging our online readers through various channels such as media and communication firms and Internet service providers instead of directly charging the user.

As demand for online news increases, do you think publishers should reserve the most important content for print? Print will not be a premium product in the future, but this could take some time. Print will remain available but in fewer amounts, and publishers should publish important news and articles online to increase readership, and consider it as an investment, because both information and pictures are sources of income. Is digital printing the future of newspaper publishing? Are you considering adopting this technology in the near future? As for adopting digital technologies, we plan to adapt a solution which allows us to perform printing services for international newspaper publishers. A study on the commercial proﬁtability of this technology is being carried out, and a budget will be required to opt for equipment that can print the required numbers of any international newspaper, and then distribute them in special places

as per the census of that area or as per the subscriptions. This will be performed under a system called ‘Print on demand’. Do you believe newspaper printers in the Middle East are equipped to cater to outsourcing requirements of international clients? Newspaper printers in the Middle East, except for those in Lebanon, Egypt and Syria, are not yet well equipped to perform outsourced printing jobs for international newspapers. Egypt has the most qualified technicians and engineers who are trained to print and perform maintenance, and are academically prepared to do so. As a proof on this, since the start of our establishment’s production in 1998, we have been relying on local technicians. The establishment organizes several training courses for its staff in Egypt and other countries, as well as arranging visits for our technicians and engineers to various exhibitions such as Ifra, Apex and Drupa.

ME Printer October 2009

Infocus

Newspaper Industry

PALESTINE, AL AYYAM NEWSPAPER

THE RECESSION HAS PUSHED US TO OFFER BETTER SERVICES

Mahdi Al Masri Manager Al Ayaam Newspaper

ME Printer October 2009

Al Ayyam Newspaper is published by Al Ayyam Establishment for Journalism, Printing, Publishing and Distribution, established in 1995 in the city of Ramallah. The press also undertakes printing of text books for schools in Palestine, in addition to commercial printing jobs.

What’s the current situation of the newspaper industry in Palestine? What are the measures being adopted at Al Ayyam to emerge from the crisis? In addition to the economic situation that Palestine is witnessing, there’s has been a distribution ban for more than two years on our newspaper in the Gaza province. This has had its impact on the advertising market and has resulted in the decline of our printed readership rates whereas our online readership rates have increased. In addition to that, the recession has affected us and reduced investment opportunities in additional printing machinery. In order to maintain a stable sales rate, the recession has pushed us to find and develop additional products and services to be offered for our readers. In addition to our network of external newspaper distributors and sellers, and in order to increase our newspaper’s market share, we have offered our readers during the last two years a direct subscription service through a special companydesigned subscription system.

Since the installation of a new CTP system in 2007, Al Ayaam has acquired a 4-colour Heidelberg press (70 x 100 cm). However, the company is more conscious about new investments. As for obtaining digital workﬂows and output management systems, we have postponed such projects till 2010. Do you ﬁnd yourself in a challenging position with regard to attracting and retaining advertisers? Recently, we increased the coloured pages in the newspaper by triple the number as compared to that the year before. Also, we have established a quality monitoring department for each stage of the work. In terms of quality, this step will place us on top of the list of newspaper and supplements printers in Palestine. As for the use of glossy paper, the advertising market in Palestine is not mature enough to encourage investment in machinery that can print on this type of extraordinary paper. However, we at Al Ayaam are fully ready to meet the requirements of local and regional advertisers,

even if the job requires the use of glossy paper, and has to be in a one of its kind design in the Middle East. We are positive that our abilities and experienced staff will come out with an exceptional piece of work. What are your views on newspaper redesign and change in format? From an economic point of view, we believe that newspaper redesign is a very interesting option, especially if a newspaper wants to stimulate modernization which is opposed by the conservative press school. However, we see that the time has come to change the way how newspapers look by reducing their sizes and increasing their pages and the fields they cover. What’s your take on new trends in the newspaper printing industry, especially the potential of customized newspapers? Customized newspapers are investment-orientated press. Such papers were briefly issued in Palestine, and their success was linked to different cultural tastes. Digital printing in Palestine has been limited to printing in small sizes and very short runs. We believe that the development of this sector depends on our openness to the varying customer demands in the region.

How do you plan to tackle the threat from the online publishing revolution? Do you think readers should be charged for access to online news? We widely use the Internet in all aspects of our production, management and communication practices. But we do not believe that the Internet has succeeded in our region as an advertising tool. If any traditional printed newspaper considers adopting online publication alone, we certainly believe that it will cause that particular publisher to lose its position in the advertising market because an advertiser in that newspaper might prefer to place ads in a printed format and not online. Charging our online readers for access to online

news?! No, not yet! Do you view outsourcing as an interesting avenue for newspaper printers in the region? Printers in the Middle East have the ability to take up outsourced jobs. Printing in the region has witnessed in the last few years signiﬁcant development operations and the use of state-of-the-art technologies, which have been regularly showcased at some international exhibitions. Drupa 2008 sales ﬁgures have indicated notable development for the Middle East within the newspaper printing sector. Has Al Ayaam entered the ‘environmentally friendly printers’ league?

Until now, waterless printing methods have not been employed in Palestine. As for adopting environmentally friendly practices, our company has moved several steps since its inception within this ﬁeld. When it comes to waste reduction and management, we follow an accurate system, and we succeeded in reducing waste to its lowest levels. We have entered into contracts with companies that specialize in collecting printing waste such as ruined paper, ﬁlms, printing plates, packaging material, chemicals; the wastes are collected in special containers and shipped to special treatment facilities). This comes as part of our commitment towards our environment and our local society.

KSA, SAUDI PRINTING & PACKAGING COMPANY

TIME TO CHANGE THE CONVENTIONAL WAY OF NEWSPAPER PUBLISHING

Dr. Saad Bin Rashid Al-Dossary CEO SPPC

Established in Jeddah in 1963, Saudi Printing & Packaging Company produces daily newspapers, including Asharq Al Awsaat newspaper (Saudi version), magazines and journals. Five print houses and over 600 employees serve as the force behind the company’s growing presence in the region. How is the publishing landscape changing in Saudi Arabia. Do you see a major shift happening in newspaper design and presentation? I personally believe that design is a very important element in newspaper printing. The ecstatic look of a newspaper will deﬁnitely increase

its readership and revenues. In Saudi Arabia, many newspapers have changed their design as per the new trends followed in the ﬁeld of newspaper design. Is the cost factor a pressing issue? As costs are rising, publishers will look for ways to reduce costs by is-

suing content-focused newspapers with fewer pages or in smaller formats. I agree that the time has come for newspapers to change their conventional way in publishing. Is the conventional approach giving way to newer technologies such as digital printing, customized newspapers etc.? Digital printing technologies have not yet been employed in newspaper publishing, and personalized newspapers are not available in Saudi Arabia. Meanwhile, we expect to see high demand on

Infocus

Newspaper Industry printed newspapers and a higher demand on online publications.

regardless of the economical circumstances.

Has the recession stiﬂed growth signiﬁcantly? The recession has had a low impact on newspaper publishing in Saudi Arabia. But magazine publishing, on the other hand, has been affected significantly. The reason behind this is that all newspapers are being printed and distributed in the same numbers regardless to any decrease in its readership or revenues. In other words, newspapers are available

How do you see the road ahead? Any plans of handling outsourced jobs from international clients? Newspaper printers in the Middle East have big capacities and are able to perform outsourced jobs for international publishers. International newspapers are already being published in the region and are printed by local print houses and the number might grow. But the licensing procedures in the region will leave its impact.

Is your company adopting environmentally friendly practices? For example, have you adopted waterless printing, recycling, etc.? We do not use waterless printing, and this technology has not yet been adopted in Saudi Arabia. As for printing on recycled paper, we mainly use virgin pulp. But we print on recycled paper only when the customer wants us to. We sell wasted paper, printing plates and used chemicals to a specialized recycling company in Saudi Arabia.

IRAQ, AL SABAH NEWSPAPER

PRINTED NEWSPAPERS LIKELY TO DECLINE IN 30 YEARS

Mohammed Eidan Managing Director Printing Press, Al Sabah Newspaper

Launched in 2003, Al Sabah Newspaper, which is based in Baghdad, is published by Iraqi Media Network. What challenges have you faced due to the recession? Among the challenges we faced since the beginning of the global recession was the reduction of our budget, given the fact that our newspaper is publicly funded. This led to reduction in the wages of our contributing writers, as well as reduction in newspaper circulation by nearly 15%, and advertising income was reduced due to the halt of a large number of projects. Are you considering expansion of your printing facility as a

solution to improving your services? We’re still using old printing equipment, which does not satisfy our ambitions. Due to the security situation in the past few years, a lot of manufacturers declined to install new printing equipment in our premises. This year, we have been in talks with several German, French and Swedish companies, which have shown their interest to supply us with state-of-the-art digital presses plus its accessories, and we’re about to seal a contract with one of these companies. We also have a contract with a

distribution & publishing company, and part of our strategy is to establish our own distribution entity. Have you considered expanding further to handle outsourced jobs? At this moment, we do not believe that newspaper printers in Iraq are capable of performing outsourced jobs offered by international publishers, mainly because the printing sector in Iraq has deteriorated in the last couple of years due to the political and security situation in the country. What are the trends you see or expect to see influencing

the newspaper industry in the future? We think that within another 30 years, printed newspapers will disappear and signs on this are becoming obvious worldwide with the decrease of readership, whereas the readers of online newspapers are increasing. In order to attract more attention to his newspaper and increase readership, it is very important for the publisher to archive all the news and not only the important ones. What’s your opinion of charging readers for access to online content? Our newspaper has a website and we receive information from international news agencies, along with news and photographs. Our advertising income covers all printing and website management expenses. We cannot charge our online readers, because we are a state-owned newspaper which represents the Iraqi government and our media coverage should be made available to everyone,

especially on our website. Do you think newspaper design plays an important role in maintaining readership? There is a large number of newspapers issued in Iraq, and the competition is huge. But our newspaper is second to none when it comes to number of distributed copies. We always try to maintain this through renewing the newspaper’s design, especially for the 9 weekly supplements which we publish in small format. We believe in changing the traditional method of issuing newspapers in the Middle East, and that newspapers should keep up with the latest trends that has been followed worldwide. As for reducing content, we think this would be related to the reader’s culture and pattern. What are your strategies for retaining advertising in print? We occasionally issue advertising supplements in order to meet the demand (on advertising). As for the printing machinery which we will be receiving, we will increase

the newspaper’s pages and increase the coloured pages so that we can offer more advertising space. We strongly believe that using glossy paper is an attracting tool for the advertiser. Are you employing ‘green’ printing methods? We do employ waterless printing methods, and we do not use recycled paper in printing but we sell it to small carton-making factories. This also applies to printing plates which is sold to be used by small companies operating in other industries.

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Newspaper Industry

UAE, MASAR PRINTING & PUBLISHING

REDESIGNING IS THE WAY TO GO

Faisal Bin Haider General Manager Masar Printing & Publishing

Masar Printing & Publishing, is taking great strides to set up a fully automated printing facility to serve the GCC and Europe out of UAE. The print house caters to newspaper publishers such as Al Bayan, Al Alam and Business 24/7. What are the recent developments at Masar? Masar Printing & Publishing is ranked in the Middle East as the biggest and most technologically advanced press. This imposes a huge obligation upon us to follow the most recent and global standards. We follow IFRA standards. We are also implementing one of the most advanced software for the printing machines, HIFLEX.

ME Printer October 2009

How are you positioning yourself to tackle the challenges imposed by the ﬁnancial crisis? All the markets have been directly or indirectly aﬀected by the crises Actually, we haven’t lost customers. Masar is already equipped with the latest and most advanced printing machines and auxiliaries. Moreover, we apply international standards and highly automated programs. Masar is the only printing house that delivers a programmed bundle attached with the top sheet for delivery containing information on zoning, quantity and newspaper distributor names.

Is it time that the common newspaper format changed? People usually look for novel, up-todate and brand-new products. Even if the reader is accustomed to his/her newspaper or magazine layout, I still think redesigning will attract more

people and increase revenue. We were the ﬁrst in the ME to start two daily newspapers in the tabloid size. That was accomplished with the support of our partner Awraq Publishing. Are you considering digital printing technology for newspapers? As part of our growth strategy and opportunities available to us, we intend to utilize the most advanced technologies in the printing and publishing sector. We have started an intensive study on digital Printing.

of revenue for our customers, for example through our inline Memo Stick and Post Card applicator. Do you think the ME is ready to handle newspaper printing jobs from western publishers? We strongly believe that the Middle East has great potential now to prove its capabilities and strength in all ﬁelds. It should embrace the opportunity to produce and sell to its services to the west. At our premise, we print European and Asian daily newspapers.

Is there a future for customized newspapers in this region? Customized newspapers will eventually become a necessity in the Gulf due to the presence of various nationalities and cultures. At the same time, they will enrich the market and increase the demand for diﬀerent products.”

There’s a debate on whether or not readers should be charged for online news. What are your comments? I don’t think that advertising online alone is suﬃcient to maintain a business website. It depends on the type of business and kinds of services it provides. Charging online customers started even before the current recession; in future, it will be either be increased or set as per the services provided.

Is the availability of new print media helping you attract high-end advertisers? A printout is the sole product that remains in the hand of the customer, and may last for a long time. Business depends on it as a major marketing tool. All high techniques like gloss, elimination and innovated solutions usually attract customers. In addition, we have added new streams

How’s your company adopting eco-friendly printing practices? We have started using recycled paper upon customer request, but not yet on a large scale. We also have a quality control and health & safety department; the main responsibility of this department is to follow up the application of our procedures with regard to quality, control, safety and health during each process.

ME Printer October 2009

Finishing Line

POST RECESSION DEBATE

ME Printer October 2009

Rod Hayes Technical Editor

All sunshine makes a desert is an old saying often thought to be Arabic, but it has overtones of a European work ethic about it. Europeans think sunshine is great, but like too much of anything, the appeal is quickly lost; a price has to be paid. Winter can be cold, spring rains chilly, but inevitably warm weather and the harvest comes in due course. Rain makes even the desert bloom, hence all this flummery and metaphorical gymnastics about green shoots of economic recovery. Yet there is a detectable lightness similar to spring in the economy’s step; extra government expenditure has had some effect, but I am not sure one way or the other if this has delivered the benefits claimed for it. Governments are rather wily when it comes to claiming credit for good things, but blaming circumstances beyond their control for happenings that are less pleasant. I wouldn’t bet my shirt that a pattern of growth is in full bloom just yet, but even if it isn’t, it is difficult to see where a knock out punch to the jaw is going to come from. Perhaps because I have worked in the printing industry for close on forty years, there are lots of factors for me to think that while we may be bumping along the bottom of the downturn the only way forward will be up rather than down. One factor is inventories. Invariably in every down turn stock, whether it is steel, wood, raw materials or paper, get used up or drawn on without being replenished hence a genuine

sense of gloom pervades that nothing is happening. Essentially society is emulating a camel and is living off its fat. Even a camel must eat and now just to maintain the status quo, any orders placed for paper, film plates or ink will have to be supplied from freshly manufactured stock. Another factor for consideration is that most of the really nasty bad debts are now beginning to be flushed out of the day to day trading system or arrangements are in place to live with situation (often government inspired – bad debts have gone in to the naughty cupboard to haunt another generation). To clarify this comment, the nasty problems caused through losing a realistic sense of value brought about by cheap and abundant credit are now being addressed. Debt for equity swaps, staff made redundant, loss of pensions, savings and shares though painful are issues now in the open. There is a realism that life must go on so trading is now essentially taking place on a one to one but mutually acceptable basis. Banks rightly have taken the biggest hits of course and so are reluctant to lend except on the surest of terms and surely this is good (except if you are a shareholder). It was foolish lending that precipitated the crash, and if you are a trader and would like to have greater access to credit, you may well be feeling the pinch. This inability to get credit surprisingly could be one of the main reasons

why business is perhaps seeing ‘green shoots’. Everyone has to eat so trading will always be driven in the ﬁrst instance by this motivation; cash on the knocker, payment in 30 days etc, it is only after this most basic concern is dealt with can greed come into play. Finally I am a great believer in the 80/20 axiom, 80% of the community can look after the remaining 20% and we are far from such a dark situation as this coming about. The adjustments society has had to make to be able to live on a lower economic activity threshold are now largely in place; China has learned that it cannot sell without buying, the Emirates has learned a 90 story building has a world value, not a regional one. The best lessons are those learned from going to the school of hard knocks. Are we passing out with an A Grade?

Winner of the 2009 CIP4 International Print Production Innovation Award (CIPPI) for “Best Process Automation Implementation — Emerging Markets”, during Print ‘09, Chicago.

mirates Printing Press,

System (MIS) of “technique”

winner of the “Best Process

and the prepress, press and

Automation Implementation –

postpress (Corona C15 high-

Emerging Markets” Award, is

speed perfect binder and

the first graphic company in

PrimaPlus Tandem Amrys

the Gulf region to implement

saddle stitcher from Muller

the Connex system.

Martini). Including as well

The Connex workflow system

all JDF (Job Defined Format)

acts as a link between the

enabled equipment from

Management Information

other manufacturers.

We congratulate Emirates Printing Press for the CIPPI Award 2009: ME Printer October 2009

Jobs Situations Wanted POTOMAC/CERUTTI MACHINE OPERATOR 5 years experience in gravure printing with 3 years diploma of printing & graphic arts. Experience on rotomac & cerutti machine. Seeks for good position Contact:-Mr. Mubashar Ahmad Mobile : +923214321137 Home : +92(042)7596966 CTP OPERATOR 10 years experience on CTP machine with 3 years Diploma in printing & graphic arts. Good Knowledge in Esko graphics software such as Station, Plato and also able to change the CTP diode laser. Experience on digital imager used for photopolymer plates, engraver for rotocylinder making. Seeks for good position Contact:- Mr.Muhammad Afzal Mobile: +923334150021, Home: 92(042)7441829

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place Tel: +971 4 391 1210 Fax: +971 4 390 9561 classiﬁed@meprinter.com

ing experience in Prepress, Newspaper, Commercial Web fed and Sheetfed, Security and Digital Printing is in search for good opportunity. Contact Email: kausik1974@rediﬀmail.com Polar Professional Operator. Indian Male, Age 44, with more than 15 years of experience in polar 115 e, 137 e and other guillotine operators and 10 years UAE experience in binding related ﬁeld, Seeks for good position. Email: a4murali@yahoo.com Printing Production Executive. Indian Male, with D/L, seeks job in printing sales & marketing. Contact Phone: 050-7184402 / E-Mail: haridas.kunnath@gmail.com. CTP Operator & CTP Job coordinator. Indian(kerala) male Age 28 with 5 years experience in CTP operating system. Good knowledge in all concept of prepress techniques. contact: pookodan5@yahoo.com

Production / Prepress Manager

Machine Operator

35 yrs, BE-Printing Indian Male working as Prepress Manager in GCC. 12 yrs of hands-on work-

Indian Male with More than 10 years of experience as Machine Operator now seeking for a good opportunity. For Detailed CV Contact: +971 50 3546703 / Email: musthafam48@yahoo.com

Presently Working in Pre-print department, specialist in Photoengraving with well qualiﬁed and wide knowledge in the HelioPrinting domain seeks for a good opportunity. For detailed CV Please contact: +216 22 616 180 / E-mail: chema. baklouti@yahoo.fr. Graphic Designer Indian Male with More than 16 years of Professional Experience including 10 Years in U.A.E hands-on design experience including magazine publishing and advertisement. For detailed CV Please contact: +971 50 7648845 / E-mail: sujunc@gmail.com Production Manager 33 yrs, Indian Male, seeks position of Print Production Manager or any suitable position. Email: kavurusr_75@yahoo.co.in or Contact: +966 551219473. Large Format Printer Operator Allan G. Ramos, Filipino, looking for a job as a Large Format Printer Operator. Knowledgeable for indoor and outdoor machines, preparing ﬁle and knowledge how to use software’s such as Adobe Photoshop, Corel Draw, Illustrator... contact no: 050-7358466 or email at aljanmari@gmail.com Technical Operator

Graphic Designer Syrian Male, with 6 years of experience in the full range of visual medium, providing high quality graphics solutions as well as managing trademark equities and ensuring consistency in the marketplace. Expertise in Adobe Photoshop CS (Advanced), Illustrator and In Design. Seeks for a good opportunity. For detailed CV Please contact: +971 50 8945894 E-mail: watfasy_0078@hotmail. com Graphic Designer Tunisian women, with 14 years experience in Gravure Printing for Flexible Packaging Company.

My name is Sameh Sobhy, with more than 6 years experience in the ﬁled of rebuilding of second hand machinery for rotogravure cylinder making and other service (chemical analyses for plating tanks looking for a good opportunity. Contact - Email: samehkhala@yahoo.com / Tel: 00202 22411238 Printing Machine Operator Pakistani Male with Diploma in Printing and Graphic Arts. Having More than 2 years of experience seeking for a good opportunity. For Detailed CV Contact: 0334-4193370 Email: adnanhameed87@gmail.com

Production Manager: Indian Male with 17 Years Experience in Printing & Packaging field able to handle Offset Machines, Roto Gravure, Flexo Graphy, Folder & Gluer, and Cutting & Greasing Machines. Now seeking for a good opportunity. For Detailed CV Contact: + 91 98400 65936/ Email: Plravi2u@gmail.com Fresher to Printing Industry. Indian Male, University Topper throughout B.E. (Printing) right now looking for a job in printing industry. So please Contact Email: santosh8886@yahoo.co.in. Production Manager / Assistant Production Manager Printing & Publishing Industries, 16 years of experience in production, estimation and client servicing seeks job opening in the same industries, for further Details Contact - 00971 50 5024708 (UAE) / Email: pramod3021@yahoo.co.in Graphic Designer cum Printer Operator 3 yrs. UAE exp. in digital printing Co. 050-3957279. Professional Photographer & Designer 10 yrs. exp. in shooting, developing & printing, seeks job. Call 0501723652. Marketing Manager or Working Partner 14 yrs. experienced available for printing press, advertising or gift supply Co. Contact 050-5430456. UAE exp. in printing field, age 28, w/3 yrs. , own car, on residence visa, seeks job. 055-7801245

Employees for the below position · Engineer with Hardware and software knowledge in CTP equipments · Engineer with Hardware

Sales Executive male / female, with a valid UAE D/L, Arabic or Indian, with experience in Printing Press industry. Required for a leading company in Dubai: please send CVs to spring_m_rose@live.com Sales Executive We are looking for a University Diploma holder who is self-motivated, hardworking and capable of functioning under minimum supervision. The candidate should be dynamic with a result-oriented approach, aged between 22-30 years and should be willing to travel. Proﬁciency in written & spoken English is essential. Previous

experience in sales in the graphic art industry and/or Apple Macintosh computers is a must. Please send your CV to: info@itm. ae. Salary expectations should be included in the application. Sales Executive Required in Dubai (Male / Female) for direct selling of fashion interior and advertising fabric Products. UAE D/L Must, age limit less than 30 years old. Email CV to career@mermaidd.ae Sales Persons required with at least 2 years knowledge of the digital printing industry for a well established Large Format Digital Printing or Advertising House in Dubai. Please email your CV to pdhrdubai@gmail.com Printer Operator urgently required for a printing press in Abu Dhabi. Only those on transferable visa may apply. Call 050-7411028. Manager required for a reputed printing press in Sharjah with a D/L with similar experience. Email your CV to: ajmcvs@gmail.com Salesman required for a reputed printing press in Sharjah with a D/L

A Big Printing House in the Holy city of Al Madina Almunawara, Saudi Arabia is Seeking: Production Manager to be in charge for the whole Production Process from Prepress to Postpress. The Candidate should have at least 10 years experience in similar position, with sound technical background in web and sheet oﬀset printing as well as all postpress technologies mainly hard cover book production as well as the latest prepress technologies including CTP Process. He should be an Arab citizen with good knowledge of the English language written and spoken. Assistant Digital Prepress Manager with sound experience in desktop publishing and related to IT Knowledge (hardware, software and servers). Also Knowledge in CTP Technology (Laser violet and Thermal). Printing Consultant in commercial web machines (Man Roland, Heidelberg Harris and KBA) and also with good Knowledge of Chemistry of raw materials

Please send your CV to us at tauzif@gmail.com

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place ME Printer October 2009

Vacant Positions

and software knowledge in digital laser printers like Konica Minolta,Xerox,OCE & Canon · Sales executive for large format printing equipments like Hp/Roland/Votech etc Exp.Min 4 year trained from manufacturer, ﬂuent in English, computer literacy and driving license is an added advantage Apply with full details to: Emirates Trans Graphics P.O.Box: 38006, Dubai United Arab Emirates, E-mail :etgraphicsjobs@gmail.com

Remarketed equipment with similar experience. Email your

6. Miller TP94-2, alcohol dampening

CV to: ajmcvs@gmail.com

7. Akiyama JP240, 1996+ 8. Osako saddle stitcher 368, 1990+

2D Graphic Designer cum Printing

and Muller Martini 335, 5 cover ,

Machine Operator

1528cover

with experience, reqd. Email:

9. Stahl folder T66/642 and K66/4KL

info@raumdesigndubai.com

1993+

Oﬀset Operator

10. Heidelberg CD102-5, 2005+ or

(for 2 colour machine), required for

Mitsubishi Daiyamond 3000LS-5,

a printing press in Mussafah, Abu

2005

Dhabi. Contact 050-8377600.

11.Ryobi 662PFHX ,2000 onward 12.Ryobi 524HX

Graphic Designer

13.Horizon Booklet maker

with knowledge of printing,

14.Aster sewing 1994 onward

required for a company. Visa

Contact: Mr. Shin.M.C

provided. Fax CV to 04-2212665.

Tel : +82-2-562-2723 / Fax : +82-2-5621098 / Email : sktra@kornet.net

Graphic Designer Keralite, required for a printing unit. Call 050-4955975 or fax CV to 04-3930975. Estimator experience, required for a printing company in Dubai. Fax CV to 04-4380626.

Remarketed equipment available for sale Heidelberg SM 52-5LX, 5 Colours 36x52 machine,2001 Model. Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1992 Model. Heidelberg Stahl Ti 52 Folding machine, 1997 Model. Heidelberg Suprasetter 105 CtP machine, 2006 Model. Polar 72 cutting machine 1980 Model. Sulby single clamp perfect binding machine 1985 Model. Heidelberg Gulf Est. Mr. Mahmoud Heidelberg GulfMustafa Est. Remarketed Manager Mr. MahmoudProduct Mustafa P.O.Box 34133 Dubai Manager - UAE Remarketed Product Tel +97134133 4 3477720 174 P.O.Box DubaiExt. - UAE Mob +971 50 424 7080 Tel +971 4 3477720 Ext. 174 mahmoud.mustafa@heidelberg.co.ae Mob +971 50 424 7080 www.heidelberg.com mahmoud.mustafa@heidelberg.co.ae www.heidelberg.com

Salesmen with valid UAE D/L, required for

Machinery for Sale MACHINES AVAILABLE IMMEDIATELY! HEIDELBERG GTO 52-5 Color Year 1990,Five colour oﬀset press of size 36x52 cm St. dampening Electronic double sheet . Weko T6 powder sprayer Plus Version. Price : 95,000 USD Machine is in excellent condition

a leading oﬀset printing press in

- very rare machine on the second

Dubai. Email: guru@albelad.ae

hand market - available now CONTACT: North Stars Printing

SCREEN PRINTER

equipment

required experienced with good

Osama DIAB

knowledge of graphics, T-shirts,

ME Regional Manager

caps, gift & promotional items. Also

LEBANON: 009613816195

with exp. in round screen printing

Email:info@north-stars.net

may apply. Send CV to: Fax No. 04-2677908 / Email: xyzprint@eim.ae

Investment Opportunities: PRINTING PRESS FOR SALE

Machinery Wanted We are urgently looking for Heidelberg SM 102 4 P from 1996 to 1998. If you have one please send us oﬀer, pictures, location and availability. Contact: Mr. Susanna Voghera. Tel: +390172410301 / Email: sales@vbr.it We are urgently looking for the following machines. 1. Mitsubishi 3F-6, 1992+ 2. Mitsubishi 3F-6/7/8+LX, 1993+ 3. Mitsubishi 3F/H-4, 1998 ~ 2002 4. Mitsubishi 2F-4/5, 2000+ 5. KBA R105-6+LX, 2000+

A running printing Press for sale with Machineries in good condition in one of the emirates of UAE. Contact : Mr. Perera. Mob: 050-6317781 / E-Mail: majidpp@emirates.net.ae PRINTING PRESS FOR SALE Small running printing press for sale: one two color , and one single color oﬀset machines, 72 cutting and other accessories with 3000 sq feet building with sound power Contact: Mr. Abdurahman, Mobile: 050-4972669 / Email: fathahim@gmail.com

‫ﺧﻂ ﺍﻟﺘﺸﻄﻴﺐ‬

‫ﺗﺠﺎﺩﻻﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﺮﻛـﻮﺩ‬ ‫”ﻳﺼﻨﻊ ﺷـــﺮﻭﻕ ﺍﻟﺸـــﻤﺲ ﺻﺤﺮﺍﺀ“ ﻫﻮ ﻗﻮﻝ ﻣﺄﺛﻮﺭ‬

‫ﻓﺈﻧﻪ ﺛﻤﺔ ﺣﺲ ﺃﺻﻠﻲ ﻟﻺﻛﺘﺌﺎﺏ ﻳﺸﻴﻊ ﺑﺄﻧﻪ ﻻ ﺷﻲﺀ‬

‫ﻛﻞ ﻓﺮﺩ ﻻﺑﺪ ﺃﻥ ﻳﺄﻛﻞ‪ ،‬ﺇﺫﴽ ﻓﺈﻥ ﺍﻟﺘﺠﺎﺭﺓ ﺳـــﻮﻑ ﺗﻘﺎﺩ‬

‫ﻳﻌﺘﻘـــﺪ ﺑﺄﻧـــﻪ ﻣﻦ ﺃﺻﻞ ﻋﺮﺑﻲ‪ ،‬ﻭﻟﻜﻨـــﻪ ﻳﺘﻀﻤﻦ ﺁﺭﺍﺀ‬

‫ﻳﺤﺪﺙ‪ .‬ﻳﻘﻮﻡ ﺍﻟﻤﺠﺘﻤـــﻊ ﺑﻤﺤﺎﻛﺎﺓ ﺍﻟﺠﻤﻞ ﻭﻳﻌﻴﺶ‬

‫ﺩﺍﺋﻤـــﴼ ﻓﻲ ﺍﻟﻤﻘﺎﻡ ﺍﻷﻭﻝ ﻋﻦ ﻃﺮﻳﻖ ﻫﺬﺍ ﺍﻟﺪﺍﻓﻊ؛ ﻧﻘﺪﴽ‬

‫ﻋﺪﻳـــﺪﺓ ﺗُﻘﺮﺑﻪ ﻣـــﻦ ﺃﺧﻼﻗﻴـــﺎﺕ ﺍﻟﻌﻤـــﻞ ﺍﻷﻭﺭﻭﺑﻴﺔ‪.‬‬

‫ﻋﻠـــﻰ ﺍﻟﺪﻫـــﻮﻥ ﺍﻟﻤﺨﺰّﻧﺔ ﻟﺪﻳﻪ‪ ،‬ﻭﻟﻜـــﻦ ﻳﺘﺤﺘﻢ ﻋﻠﻰ‬

‫ﻟﻠﻄـــﺎﺭﻕ ﻭﺍﻟﺪﻓﻊ ﺧﻼﻝ ‪ ٣٠‬ﻳﻮﻣـــﴼ‪ ...‬ﺍﻟﺦ‪ ،‬ﻭﻗﺪ ﻳﺒﺮﺯ‬

‫ﻓﺎﻷﻭﺭﻭﺑﻴـــﻮﻥ ﻳﻌﺘﻘﺪﻭﻥ ﺑﺄﻥ ﺷـــﺮﻭﻕ ﺍﻟﺸـــﻤﺲ ﻳﻌﺪ‬

‫ﺍﻟﺠﻤﻞ ﺃﻥ ﻳـــﺄﻛﻞ‪ ،‬ﻭﺑﻐﻴﺔ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﻮﺿﻊ ﻋﻠﻰ‬

‫ﻋﺎﻣﻞ ﺍﻟﺠﺸـــﻊ ﺑﻌﺪ ﺃﻥ ﻳﺘﻢ ﺍﻟﺘﻌﺎﻣـــﻞ ﻣﻊ ﻫﺬﺍ ﺍﻟﻘﻠﻖ‬

‫ﺃﻣـــﺮﴽ ﻋﻈﻴﻤـــﴼ‪ ،‬ﻭﻟﻜﻨﻬـــﺎ ﻣﺜـــﻞ ﺃﻱ ﺷـــﻰﺀ ﻳﺰﻳﺪ ﻋﻦ‬

‫ﻣـــﺎ ﻫﻮ ﻋﻠﻴﻪ‪ ،‬ﻳﺘﻮﺟﺐ ﺃﻥ ﻳﺘﻢ ﺗﻮﺭﻳﺪ ﺍﻟﻮﺭﻕ ﻭﺍﻷﻓﻼﻡ‬

‫ﺍﻷﻛﺜﺮ ﺑﺴﺎﻃﺔ‪.‬‬

‫ﺣـــﺪﻩ‪ ،‬ﺳـــﺮﻋﺎﻥ ﻣﺎ ﻳﺨﺘﻔـــﻲ ﺑﺮﻳﻘﻪ‪ ،‬ﻭﻳﻜـــﻮﻥ ﻫﻨﺎﻙ‬

‫ﻭﺍﻷﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺃﻭ ﺍﻷﺣﺒﺎﺭ ﻣﻦ ﺍﻟﺨﺰﻳﻦ ﺍﻟﻤﺼﻨﻮﻉ‬

‫ﻓﻲ ﺍﻟﻨﻬﺎﻳﺔ‪ ،‬ﺃﻗﺮ ﺑﺄﻧﻨﻲ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻤﺆﻣﻨﻴﻦ ﺑﻨﻈﺮﻳﺔ ﺍﻟـ‬

‫ﺛﻤﻨـــﴼ ﻻﺑﺪ ﻣـــﻦ ﺃﻥ ُﻳﺪﻓﻊ‪ .‬ﺍﻟﺸـــﺘﺎﺀ ﻗﺪ ﻳﻜـــﻮﻥ ﺑﺎﺭﺩﴽ‪،‬‬

‫ﺣﺪﻳﺜﴼ‪.‬‬

‫‪ ،٢٠/٨٠‬ﻭﺃﻥ ‪ ٪٨٠‬ﻣـــﻦ ﺍﻟﻤﺠﺘﻤﻊ ﻳﻤﻜﻨﻪ ﺃﻥ ﻳﻌﺘﻨﻲ‬

‫ﻭﻣـــﻦ ﺍﻟﻌﻮﺍﻣـــﻞ ﺍﻷﺧـــﺮﻯ ﺍﻟﺘﻲ ﻳﺠـــﺐ ﺃﺧﺬﻫﺎ ﺑﻌﻴﻦ‬

‫ﺑﺎﻟــــ‪ ٪٢٠‬ﺍﻟﻤﺘﺒﻘﻴـــﺔ‪ ،‬ﻭﺑﺄﻧﻨـــﺎ ﻧﺒﺘﻌـــﺪ ﻛﺜﻴـــﺮﴽ ﻋﻦ ﺗﻠﻚ‬

‫ﺍﻹﻋﺘﺒـــﺎﺭ ﻫـــﻲ ﺃﻥ ﻣﻌﻈﻢ ﺍﻟﺪﻳﻮﻥ ﺍﻟﺴـــﻴﺌﺔ ﻟﻠﻐﺎﻳﺔ ﻗﺪ‬

‫ﺍﻟﻤﻮﺍﻗـــﻒ ﺍﻟﻤﻈﻠﻤـــﺔ ﺍﻟﺘـــﻲ ﻳﺘﺤﺪﺙ ﻋﻨﻬـــﺎ ﺍﻟﺒﻌﺾ‪.‬‬

‫ﺑﺪﺃﺕ ﺗﺨـــﺮﺝ ﻣﻦ ﻧﻈﺎﻡ ﺍﻟﺘﺠﺎﺭﺓ ﺍﻟﻴﻮﻣﻴﺔ‪ ،‬ﺃﻭ ﺃﻧﻪ ﺃﻣﻮﺭ‬

‫ﺇﻥ ﺍﻟﺘﻌﺪﻳـــﻼﺕ ﺍﻟﺘﻲ ﻳﺘﺤﺘﻢ ﻋﻠـــﻰ ﺍﻟﻤﺠﺘﻤﻊ ﺍﻟﻘﻴﺎﻡ‬

‫ﺗﺤـــﺪﺙ ﺳـــﺘﺘﻴﺢ ﺍﻟﺘﻌﺎﻳـــﺶ ﻣﻊ ﻫـــﺬﺍ ﺍﻟﻈـــﺮﻑ )ﻓﻲ‬

‫ﺑﻬﺎ ﻣﻦ ﺃﺟﻞ ﺍﻟﺘﻤﻜﻦ ﻣﻦ ﺍﻟﺘﻌﺎﻳﺶ ﺑﻤﺴـــﺘﻮﻯ ﺃﺩﻧﻰ‬

‫ﺛﻤﺔ ﺇﺳـــﺘﻀﺎﺀﺓ ﻭﺍﺿﺤﺔ ﺑﻮﺿـــﻮﺡ ﺍﻟﺮﺑﻴﻊ ﻓﻲ ﺣﺪﻭﺙ‬

‫ﺍﻟﻐﺎﻟﺐ ﺍﻟﺪﻳﻮﻥ ﺍﻟﺴﻴﺌﺔ ﺍﻟﻤﻠﻬﻤﺔ ﻣﻦ ﻗﺒﻞ ﺍﻟﺤﻜﻮﻣﺎﺕ‬ ‫ﻗﺪ ﺫﻫﺒﺖ ﺍﻟﻰ ﺍﻟﺨﺰﺍﻧﺔ ﺍﻟﺴـــﻴﺌﺔ ﺍﻟﺘﻲ ﺳﺘﻼﺯﻡ ﺟﻴ ً‬ ‫ﻼ‬

‫ﻣﻮﺳﻊ‪.‬‬ ‫ﻣﻦ ﺍﻷﻧﺸـــﻄﺔ‪ ،‬ﻳﺘﻢ ﺗﻨﻔﻴﺬﻫﺎ ﺍﻵﻥ ﻭﺑﺸـــﻜﻞ ّ‬ ‫ﻓﺎﻟﺼﻴﻦ ﻗﺪ ﺗﻌﻠﻤﺖ ﺃﻧﻬﺎ ﻻ ﺗﺴﺘﻄﻴﻊ ﺍﻟﺒﻴﻊ ﺑﺪﻭﻥ ﺃﻥ‬

‫ﺗﺤﺴـــﻦ ﻓـــﻲ ﺍﻹﻗﺘﺼﺎﺩ‪ ،‬ﺣﻴـــﺚ ﺃﻥ ﺍﻟﺪﻋﻢ ﺍﻹﺿﺎﻓﻲ‬ ‫ّ‬

‫ﺗﻘـــﺪﻡ‪ ،‬ﻳﺘـــﻢ ﺍﻵﻥ ﺍﻟﺘﻌﺎﻣﻞ‬ ‫ﺁﺧـــﺮﴽ(‪ .‬ﻭﻟﺘﻮﺿﻴـــﺢ ﻣـــﺎ ّ‬

‫ﺗﺸﺘﺮﻱ‪ ،‬ﻭﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺗﻌﻠﻤﺖ ﺃﻥ ﺇﻧﺸﺎﺀ ﻣﺒﻨﻰ‬

‫ﻟﺤﻞ ﺍﻟﻤﺸـــﺎﻛﻞ ﺍﻟﺴـــﻴﺌﺔ ﺍﻟﺘﻲ ﺗﺴـــﺒﺐ ﺑﻬﺎ ﺍﻹﺑﺘﻌﺎﺩ‬

‫ﺑـ ‪ ٩٠‬ﻃﺎﺑﻖ ﺳﻴﻜﻮﻥ ﻟﻪ ﻗﻴﻤﺔ ﻋﺎﻟﻤﻴﺔ ﻭﻟﻴﺴﺖ ﻗﻴﻤﺔ‬

‫ﻏﻴـــﺮ ﻭﺍﺛـــﻖ ﺑﺸـــﻜﻞ ﺃﻭ ﺑﺂﺧﺮ ﻣـــﻦ ﺃﻥ ﻫـــﺬﺍ ﺍﻟﺼﺮﻑ‬

‫ﻋﻦ ﺍﻟﺤﺲ ﺍﻟﻮﺍﻗﻌﻲ ﻟﻘﻴـــﻢ ﺍﻹﻗﺮﺍﺽ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ‬

‫ﺇﻗﻠﻴﻤﻴﺔ ﻓﺤﺴﺐ‪.‬‬

‫ﻗـــﺪﻡ ﺍﻟﻤﻤﻴـــﺰﺍﺕ ﺍﻟﺘﻲ ﺣﺴـــﺒﺖ ﻟﻪ‪.‬‬ ‫ﺍﻟﺤﻜﻮﻣـــﻲ ﻗﺪ ّ‬

‫ﻗﺴـــﺎﻭﺓ ﻣﻘﺎﻳﻀﺔ ﺍﻟﺪﻳﻮﻥ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﻤﺴﺎﻭﺍﺓ‪ ،‬ﻭﻓﺼﻞ‬

‫ﺗﺪﻋـــﻲ ﺍﻟﻤﻔﺨﺮﺓ‬ ‫ﻓﺎﻟﺤﻜﻮﻣـــﺎﺕ ﺗﻜـــﻮﻥ ﻣﺎﻛﺮﺓ ﺣﻴﻦ ّ‬

‫ﺍﻟﻌﻤﺎﻟﺔ‪ ،‬ﻭﺿﻴﺎﻉ ﺍﻟﻤﻌﺎﺷـــﺎﺕ ﻭﺍﻹﺩﺧﺎﺭﺍﺕ ﻭﺍﻷﺳﻬﻢ‪،‬‬

‫ﻣﻦ ﺧﻼﻝ ﺍﻟﺬﻫﺎﺏ ﺍﻟﻰ ﻣﺪﺭﺳـــﺔ ﺍﻟﺼﺪﻣﺎﺕ ﺍﻟﻌﻨﻴﻔﺔ‪.‬‬

‫ﻷﻣﻮﺭ ﺟﻴـــﺪﺓ‪ ،‬ﻭﻟﻜﻨﻬﺎ ﺗﻠﻮﻡ ﺍﻟﻈـــﺮﻭﻑ ﺍﻟﺨﺎﺭﺟﺔ ﻋﻦ‬

‫ﺍﻻ ﺃﻧﻬﺎ ﻣﻦ ﺍﻷﻣﻮﺭ ﺍﻟﺘﻲ ﻳﺘﻢ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻌﻬﺎ ﺑﺼﺮﺍﺣﺔ‬

‫ﻓﻬﻞ ﺳﻨﺠﺘﺎﺯ ﺍﻹﻣﺘﺤﺎﻥ ﺑﺪﺭﺟﺔ ﺇﻣﺘﻴﺎﺯ؟‬

‫ﺍﻟﺮﺑﻴﻊ ﻗﺪ ﻳﻤﻄﺮ‪ ،‬ﻭﻟﻜﻦ ﻓﻲ ﻧﻬﺎﻳﺔ ﺍﻟﻤﻄﺎﻑ ﺳﻴﻜﻮﻥ‬

‫ﺍﻟﻄﻘـــﺲ ﺩﺍﻓﺌـــﴼ ﻭﺍﻟﺤﺼـــﺎﺩ ﺣﺘﻤﴼ ﺳـــﻴﺄﺗﻲ‪ .‬ﻭ ُﻳﻤﻜﻦ‬ ‫ﻟﻠﻤﻄﺮ ﺃﻥ ﻳﺠﻌﻞ ﺍﻟﺼﺤﺮﺍﺀ ﺗﺘﻮ ّﺭﺩ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﺈﻥ ﻛﻞ‬ ‫ﻫـــﺬﺍ ﺍﻟﻜﻼﻡ ﻋﻦ ﻋﺪﻡ ﺇﺳـــﺘﺮﺩﺍﺩ ﺍﻹﻗﺘﺼـــﺎﺩ ﻟﻌﺎﻓﻴﺘﻪ‬

‫ﻭﺇﻧﺘﻌﺎﺷﻪ ﻳﻌﺪ ﻫﺮﺍﺀﴽ‪.‬‬

‫ﻣﻦ ﻗﺒﻞ ﺍﻟﺤﻜﻮﻣﺎﺕ ﻛﺎﻥ ﻟﻪ ﺑﻌﺾ ﺍﻟﺘﺄﺛﻴﺮ‪ ،‬ﻭﻟﻜﻨﻨﻲ‬

‫ﺳﻴﻄﺮﺗﻬﺎ ﻟﻸﻣﻮﺭ ﺍﻟﺘﻲ ﺗﺤﺪﺙ ﻭﺗﻜﻮﻥ ﺃﻗﻞ ﺟﻮﺩﺓ‪.‬‬

‫ﻓﻲ ﻫﺬﻩ ﺍﻷﻳﺎﻡ‪ .‬ﻳﺸـــﻴﺮ ﻭﺍﻗﻊ ﺍﻟﺤـــﺎﻝ ﺍﻟﻰ ﺃﻥ ﺍﻟﺤﻴﺎﺓ‬

‫ﻟـــﻦ ﺃﺭﺍﻫﻦ ﻋﻠـــﻰ ﻗﻤﻴﺼﻲ ﻓﻲ ﺃﻥ ﺍﻟﻨﻤـــﻮ ﻟﻢ ﻳﺰﺩﻫﺮ‬

‫ﻻﺑﺪ ﻭﺃﻥ ﺗﺴـــﺘﻤﺮ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓـــﺈﻥ ﺍﻟﺘﺠﺎﺭﺓ ﺗﺘﻢ ﺍﻵﻥ‬

‫ﺑﺸـــﻜﻞ ﻛﺎﻣـــﻞ ﺑﻌـــﺪ‪ ،‬ﻭﻟﻜـــﻦ ﺣﺘـــﻰ ﻭﻟﻮ ﻟـــﻢ ﻳﻜﻦ‪،‬‬

‫ﻋﻠﻰ ﺃﺳـــﺎﺱ ”ﺷـــﺨﺺ ﺍﻟـــﻰ ﺷـــﺨﺺ“ ﻭﺑﻤﻮﺍﻓﻘﺔ‬

‫ﻓﺈﻧـــﻪ ﻣـــﻦ ﺍﻟﺼﻌﺐ ﺭﺅﻳﺔ ﻣـــﻦ ﺃﻳﻦ ﺳـــﺘﺄﺗﻲ ﺍﻟﻀﺮﺑﺔ‬

‫ﺍﻟﻄﺮﻓﻴﻦ‪.‬‬

‫ﻭﻷﻧﻨـــﻲ ﻗﺪ ﻋﻤﻠﺖ ﻣﻨﺬ ﻣﺎ ﻳﻘـــﺮﺏ ﻣﻦ ﺃﺭﺑﻌﻴﻦ ﻋﺎﻣﴼ‬ ‫ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻓﺈﻧﻪ ﻳﻤﻜـــﻦ ﺃﻥ ﻳﻜﻮﻥ ﻫﻨﺎﻙ‬

‫ﺗﺄﻛﻴﺪﴽ‪ ،‬ﻭﻻ ﺷﻚ ﺃﻥ ﻫﺬﺍ ﺍﻟﺸﺊ ﻳﻌﺪ ﺃﻣﺮﴽ ﺟﻴﺪﴽ )ﺇﻻ ﺇﺫﺍ‬

‫ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻌﻮﺍﻣـــﻞ ﺍﻟﺘﻲ ﺃﻓﻜﺮ ﻓﻴﻬﺎ ﻋﻨﺪﻣﺎ ﻧﺘﺨﺒﻂ‬

‫ﻛﻨﺖ ﻣﻦ ﻣﺎﻟﻜﻲ ﺍﻷﺳﻬﻢ(‪.‬‬

‫ﻭﻧﺼﻄﺪﻡ ﺑﻘﺎﻉ ﺍﻷﺯﻣﺔ‪ ،‬ﻓﺈﻥ ﺍﻟﻄﺮﻳﻖ ﺍﻟﻮﺣﻴﺪ ﻟﻠﻤﻀﻲ‬

‫ﺇﻥ ﺍﻹﻗـــﺮﺍﺽ ﺍﻟﻤﻨﺪﻓﻊ ﻭﺍﻟﻤﺘﻬﻮﺭ ﻫﻮ ﺍﻟﺬﻱ ﺗﺴـــ ّﺒﺐ‬ ‫ﺑﻬـــﺬﻩ ﺍﻷﺯﻣـــﺔ‪ ،‬ﻭﺇﺫﺍ ﻛﻨﺖ ﺗﺎﺟـــﺮﴽ ﻭﺗﺮﻏﺐ ﺑﺄﻥ ﻳﻜﻮﻥ‬ ‫ﻟﺪﻳـــﻚ ﻭﺻﻮ ً‬ ‫ﻻ ﺃﻛﺒﺮ ﻟﻼﺋﺘﻤﺎﻥ‪ ،‬ﻓﺈﻧﻚ ﺗﻜﻮﻥ ﺍﻵﻥ ﻗﺪ‬

‫ﻭﻣـــﻊ ﺗﻮﻓﺮ ﺟﻤﻴﻊ ﺃﻧﻮﺍﻉ ﺍﻟﻤﻮﺍﺩ‪ ،‬ﺳـــﻮﺍﺀ ﺃﻛﺎﻥ ﺍﻟﺼﻠﺐ‪،‬‬

‫ﺃﺣﺴﺴﺖ ﻟﺪﻏﺘﻬﺎ‪ .‬ﻭﻟﻌﻞ ﻋﺪﻡ ﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ ﺍﻟﺤﺼﻮﻝ‬

‫ﺍﻟﺨﺸﺐ‪ ،‬ﺍﻟﻤﻮﺍﺩ ﺍﻟﺨﺎﻡ ﺃﻡ ﺍﻟﻮﺭﻕ‪ ،‬ﻓﺈﻧﻪ ﻳﺘﻢ ﺇﺳﺘﺨﺪﺍﻣﻬﺎ‬

‫ﻋﻠﻰ ﺍﻹﺋﺘﻤﺎﻥ ﻗﺪ ﻳﻜﻮﻥ ﻭﺑﺸﻜﻞ ﻣﻔﺎﺟﻲﺀ ﻣﻦ ﺃﻫﻢ‬

‫ﺃﻭ ﺃﻧﻬﺎ ﺳﺘﺴـــﺘﻬﻠﻚ ﺑﺪﻭﻥ ﺇﻋﺎﺩﺓ ﺗﻨﺸﻴﻄﻬﺎ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ‬

‫ﺗﻔﺴﺮ ﻇﻬﻮﺭ ”ﺑﺮﺍﻋﻢ ﺧﻀﺮ“ ﻟﻠﺘﺠﺎﺭﺓ‪.‬‬ ‫ﺍﻷﺳﺒﺎﺏ ﺍﻟﺘﻲ ّ‬

‫ﺍﻟﻰ ﺍﻷﻣﺎﻡ ﺳـــﻴﻜﻮﻥ ﻟﺒﻠﻮﻍ ﺍﻷﻋﻠﻰ ﻭﻟﻴﺲ ﺍﻷﺳﻔﻞ‪.‬‬ ‫ﺇﺣﺪﻯ ﻫﺬﻩ ﺍﻟﻌﻮﺍﻣﻞ ﻫﻮ ﺍﻟﻤﺨﺰﻭﻥ‪ ،‬ﻭﺑﺪﻭﻥ ﻣﺘﻐﻴﺮﺍﺕ‬

‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ‬

‫ّ‬ ‫ﻭﻟﻌـــﻞ ﺃﻓﻀـــﻞ ﺍﻟﺪﺭﻭﺱ ﻫﻲ ﺗﻠﻚ ﺍﻟﺘـــﻲ ﻳﺘﻢ ّ‬ ‫ﺗﻌﻠﻤﻬﺎ‬

‫‪ME Printer October 2009‬‬

‫ﺍﻟﻘﺎﺿﻴﺔ‪.‬‬

‫ﻭﺑﺎﻟﻄﺒﻊ ﺗﺄﺛﺮﺕ ﺍﻟﺒﻨﻮﻙ ﺑﺸﻜﻞ ﻛﺒﻴﺮ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﻬﻲ‬ ‫ﺗﻤﺘﻨـــﻊ ﻋﻦ ﺍﻹﻗﺮﺍﺽ ﺇﻻ ﻣﻊ ﺗﻮﻓﺮ ﺍﻟﺸـــﺮﻭﻁ ﺍﻷﻛﺜﺮ‬

‫ﺭﻭﺩ ﻫﺎﻳﺰ‬

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‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﻣﻨﺘﺞ ﺟﺪﻳﺪ‬

‫ﻣﺒﺎﺷﺮ ﻣﻦ ﺑﺮﺷﻠﻮﻧﺔ‪:‬‬ ‫ﻛﺎﻧﻮﻥ ﺗﻜﺸﻒ ﺍﻟﻨﻘﺎﺏ ﻋﻦ ﺗﺸﻜﻴﻠﺘﻬﺎ‬ ‫ﺍﻟﺠﺪﻳﺪﺓ ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ”ﺇﻣﻴﺞ‬ ‫ﺭﺍﻧﺮ ﺁﺩﻓﺎﻧﺲ“‬ ‫ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﺗﻌﺘﺰﻡ ﺇﻗﺎﻣﺔ ﺣﻔﻞ ﺇﻃﻼﻕ ﻣﺎﻛﻴﻨﺎﺕ ”ﺇﻣﻴﺞ ﺭﺍﻧﺮ‬ ‫ﺁﺩﻓﺎﻧﺲ“‪ ،‬ﻭﻫﻲ ﺃﺟﻬﺰﺓ ”ﺍﻹﻧﺘﺎﺝ ﺍﻟﺨﻔﻴﻒ“ ﺍﻟﺘﻲ ﺗﺴﺘﻬﺪﻑ ﺃﺳﻮﺍﻕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺑﺤﺴﺐ ﺍﻟﻄﻠﺐ ﻭﺑﻜﻤﻴﺎﺕ ﻗﻠﻴﻠﺔ‪ ،‬ﻓﻲ ‪ ١٧‬ﻧﻮﻓﻤﺒﺮ ‪ ٢٠٠٩‬ﺑﺪﺑﻲ‬ ‫ﺗﻌﺮﻑ ﺑﺮﺷـــﻠﻮﻧﺔ ﺑﻜﻮﻧﻬﺎ ﻣﺪﻳﻨﺔ ﺫﺍﺕ ﻣﻨﺎﻇﺮ ﺳﺎﺣﺮﺓ‪،‬‬ ‫ﻭﻳﻌـــﺪ ﻓﻨـــﺪﻕ )‪ (El Rey Juan Carlos‬ﻭﺍﻟﻮﺍﻗﻊ‬ ‫ﻋﻠﻰ ﺃﻃﺮﺍﻑ ﺍﻟﻤﺪﻳﻨﺔ‪ ،‬ﻣﻦ ﺃﻓﻀﻞ ﺍﻟﻔﻨﺎﺩﻕ ﺍﻟﻤﻮﺟﻮﺩﺓ‬ ‫ﻓﻴﻬـــﺎ‪ .‬ﻟـــﺬﺍ ﻓﻠﻴﺲ ﻣـــﻦ ﺍﻟﻤﺪﻫﺶ ﺃﻥ ﺗﻘـــﻮﻡ ﻛﺎﻧﻮﻥ‬ ‫ﺑﺈﺧﺘﻴـــﺎﺭ ﻫـــﺬﺍ ﺍﻟﻤـــﻜﺎﻥ ﻣﻮﻗﻌﴼ ﻹﻃﻼﻕ ﺗﺸـــﻜﻴﻠﺘﻬﺎ‬ ‫ﺍﻟﺠﺪﻳـــﺪﺓ ﻣـــﻦ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ”ﺇﻣﻴـــﺞ ﺭﺍﻧـــﺮ‬ ‫ﺁﺩﻓﺎﻧﺲ“‪ ،‬ﻭﻫﻲ ﻣﺠﻤﻮﻋﺔ ﻣـــﻦ ﺍﻷﺟﻬﺰﺓ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﺗﻌﺪ ﻣﺎﻛﻴﻨﺔ‬ ‫ﺍﻟـ ”ﺇﻣﻴﺞ ﺭﺍﻧﺮ‬ ‫ﺃﺩﻓﺎﻧﺲ“ ﺇﺣﺪﻯ‬ ‫ﺍﻟﻌﻮﺍﻣﻞﺍﻟﺮﺋﻴﺴﺔ‬ ‫ﺍﻟﺘﻲ ﺟﻌﻠﺖ ﻣﻦ‬ ‫ﺇﻗﺎﻣﺔ ﺃﻃﺮ ﺗﻌﺎﻭﻥ‬ ‫ﺑﻴﻦ ﻛﺎﻧﻮﻥ ﻭﺇﺗﺶ‬ ‫ﺑﻲ ﺃﻣﺮﴽ ﻣﻤﻜﻨﴼ‬

‫ﺍﻟﻤﺸﺘﻤﻠﺔ ﻋﻠﻰ ﺍﺩﻭﺍﺕ ﻭﺑﺮﺍﻣﺞ ﻭﺧﺪﻣﺎﺕ ﻣﻦ ﺷﺄﻧﻬﺎ‬ ‫ﺃﻥ ﺗﻘـــﻮﻡ ﺑﺨﺪﻣـــﺔ ﺍﻟﺒﻴﺌـــﺎﺕ ﺍﻹﺳـــﺘﺜﻤﺎﺭﻳﺔ ﺍﻟﺤﺪﻳﺜﺔ‬ ‫ﻭﺍﻟﻤﺘﻘﺪﻣﺔ‪.‬‬ ‫ﻭﺷـــﻬﺪ ﺣﻔﻞ ﺍﻹﻃﻼﻕ‪ ،‬ﺍﻟﺬﻱ ﺃﻗﻴـــﻢ ﻟﻠﻔﺘﺮﺓ ﻣﻦ ‪١٦‬‬

‫ﺃﺩﻓﺎﻧﺲ“ ﺇﺣﺪﻯ ﺍﻟﻌﻮﺍﻣﻞ ﺍﻟﺮﺋﻴﺴـــﺔ ﺍﻟﺘﻲ ﺟﻌﻠﺖ ﻣﻦ‬

‫ﻣـــﻦ ﺟﻬﺘـــﻪ‪ ،‬ﻗـــﺎﻡ ﻧﻴﻜـــﻮﻻﺱ ﻓـــﺎﻥ ﺳـــﺎﻧﺘﻦ‪ ،‬ﻣﺪﻳﺮ‬

‫ﺇﻗﺎﻣﺔ ﺃﻃﺮ ﺗﻌﺎﻭﻥ ﺑﻴﻦ ﻛﺎﻧﻮﻥ ﻭﺇﺗﺶ ﺑﻲ ﺃﻣﺮﴽ ﻣﻤﻜﻨﴼ‪.‬‬

‫ﺗﺴـــﻮﻳﻖ ﻣﻨﺘﺠـــﺎﺕ ﻛﺎﻧـــﻮﻥ ﻟﺤﻠـــﻮﻝ ﺍﻷﻋﻤـــﺎﻝ ﻓﻲ‬

‫ﻭﺑﺎﻟﺮﻏـــﻢ ﻣﻦ ﺃﻥ ﻛﺎﻧﻮﻥ ﻭﺇﺗﺶ ﺑﻲ ﻳﻤﺘﻠﻜﺎﻥ ﺗﺎﺭﻳﺨﴼ‬ ‫ً‬ ‫ﺣﺎﻓـــﻼ ﻣـــﻦ ﺍﻟﺘﻌـــﺎﻭﻥ ﺍﻟﻤﺸـــﺘﺮﻙ‪ ،‬ﺇﻻ ﺃﻥ ﺍﻹﻋﻼﻥ‬

‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﻭﺍﻟﺬﻱ ﺇﺻﻄﺤﺐ ﺍﻟﻰ ﺑﺮﺷـــﻠﻮﻧﺔ‬ ‫ﺍﻟﻮﻓﺪ ﺍﻟﻘﺎﺩﻡ ﻣﻦ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﺑﺎﻹﻋﻼﻥ ﻋﻦ ﺃﻥ‬

‫ﻛﺎﻧﻮﻥ ﺍﻟﺠﺪﻳـــﺪﺓ‪ ،‬ﺍﻟﺘﻲ ﺗﻌﺪ ﺇﻣﺘـــﺪﺍﺩﴽ ﻟﺨﻂ ﻣﻨﺘﺠﺎﺕ‬

‫ﺟـــﺎﺀ ﺑﻤﺜﺎﺑﺔ ﺇﺿﺎﻓﺔ ﻓﺼﻞ ﺟﺪﻳﺪ ﺍﻟـــﻰ ﺗﺎﺭﻳﺦ ﺍﻟﺘﻌﺎﻭﻥ‬

‫ﺩﺑﻲ ﺳﺘﻜﻮﻥ ﺍﻟﻤﺤﻄﺔ ﺍﻟﺘﺎﻟﻴﺔ ﻟﺤﻔﻞ ﺇﻃﻼﻕ ﺳﻠﺴﻠﺔ‬

‫ﺍﻟﻤﺸـــﺘﺮﻙ ﺑﻴﻦ ﺍﻟﻄﺮﻓﻴﻦ ﻭﺍﻟﺬﻱ ُﻳﺘﻮﻗﻊ ﻟﻪ ﺃﻥ ﻳﻜﺒﺮ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ”ﺇﻣﻴﺞ ﺭﺍﻧﺮ ﺃﺩﻓﺎﻧﺲ“‪ ،‬ﺍﻟﺬﻱ ﺳﺘﻘﻴﻤﻪ ﻛﺎﻧﻮﻥ‬

‫ﻭﺇﺳﺘﻬﻞ ﺍﻟﺤﻔﻞ ﺍﻟﺨﺒﻴﺮ ﺍﻹﻗﺘﺼﺎﺩﻱ ﺭﻳﻨﻴﻪ ﻛﺎﺭﺍﻳﻮﻝ‪،‬‬

‫ً‬ ‫ﻗﺎﺋـــﻼ ﺇﻥ ﻛﺎﻧـــﻮﻥ ﺗﻌﺪ ﻣـــﻦ ﻗﻼﺋﻞ‬ ‫ﻭﺃﺿـــﺎﻑ ﺭﻳﺴـــﻴﻮ‬

‫ﻭﺳـــﻴﺘﻀﻤﻦ ﺍﻟﺤـــﺪﺙ ﻋﺮﺽ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻴﺎﺑﺎﻧﻴـــﺔ‪ ،‬ﺍﻟﺘـــﻲ ﺗﻌﻤـــﻞ ﺿﻤـــﻦ ﻗﻄـــﺎﻉ‬

‫ﺍﻟﺠﺪﻳﺪﺓ ﻟﻔﺌﺔ ﻣﺨﺘﺎﺭﺓ ﻣﻦ ﺍﻟﻌﻤﻼﺀ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﻴﻦ‬

‫ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺎﺕ‪ ،‬ﺍﻟﺘﻲ ﺣﺎﻓﻈﺖ ﻋﻠﻰ ﺗﺤﻘﻴﻖ ﺍﻷﺭﺑﺎﺡ؛ ﺇﺫ‬

‫ﺿﻤـــﻦ ﺣـــﺪﻭﺩ ﺩﻭﻟـــﺔ ﺍﻹﻣـــﺎﺭﺍﺕ ﻭﻣﻨﻄﻘـــﺔ ﺍﻟﺸـــﺮﻕ‬

‫‪،٢٠٠٩‬‬ ‫ﻧﺠﺤﺖ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ ﺍﻟﻨﺼﻒ ﺍﻷﻭﻝ ﻣﻦ ﻋﺎﻡ ‪٢٠٠٩‬‬

‫ﺍﻷﻭﺳﻂ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺷﺮﻛﺎﺀ ﻛﺎﻧﻮﻥ ﻟﺤﻠﻮﻝ ﺍﻷﻋﻤﺎﻝ‬

‫ﻓﻲ ﺗﺤﻘﻴﻖ ﺃﺭﺑﺎﺡ ﻗﺪﺭﻫﺎ ‪ ٣٣,٣‬ﻣﻠﻴﺎﺭ ﻳﻦ ﻳﺎﺑﺎﻧﻲ‪.‬‬

‫ﻭﺑﻌﺾ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺼﻨﺎﻋﻴﺔ‪.‬‬

‫– ‪ ١٧‬ﺳﺒﺘﻤﺒﺮ ‪ ٢٠٠٩‬ﻭﻛﺎﻧﺖ ﻣﺠﻠﺔ ‪ME Printer‬‬ ‫ﺣﺎﺿـــﺮﺓ ﻓﻴـــﻪ‪ ،‬ﻣﺸـــﺎﺭﻛﺔ ﻭﺍﺳـــﻌﺔ ﻣـــﻦ ﺍﻟﺼﺤﻔﻴﻴﻦ‬ ‫ﻭﺍﻟﻤﺮﺍﺳـــﻠﻴﻦ ﺍﻟﻘﺎﺩﻣﻴـــﻦ ﻣـــﻦ ﺟﻤﻴـــﻊ ﺃﻧﺤـــﺎﺀ ﺃﻭﺭﻭﺑﺎ‬ ‫ﻭﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﺍﻟﺬﻳﻦ ﺟـــﺎﺅﻭﺍ ﻟﺮﺅﻳـــﺔ ﻣﺎﻛﻴﻨﺎﺕ‬ ‫”ﺇﻣﻴﺞ ﺭﺍﻧﺮ“ ﺍﻟﺸﻬﻴﺮﺓ‪.‬‬ ‫ﺇﺣﺪﻯ ﺍﻟﺸـــﺨﺼﻴﺎﺕ ﺍﻟﺒـــﺎﺭﺯﺓ ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻷﻋﻤﺎﻝ‬ ‫ﻭﺍﻟـــﺬﻱ ﺗﺒﺚ ﻟـــﻪ ﺑﺮﺍﻣﺞ ﺩﻭﺭﻳﺔ ﻋﻠـــﻰ ﺇﺫﺍﻋﺔ ﺍﻟﺒﻲ ﺑﻲ‬ ‫ﺳـــﻲ‪ ،‬ﻣﺮﺣﺒﴼ ﺑﺎﻟﺤﻀﻮﺭ‪ ،‬ﺗﻼﻩ ﺭﺋﻴـــﺲ ﺣﻠﻮﻝ ﻛﺎﻧﻮﻥ‬ ‫ﻟﻸﻋﻤـــﺎﻝ ﻓـــﻲ ﺃﻭﺭﻭﺑـــﺎ ﺃﻧﻄﻮﻧﻴﻮ ﺭﻳﺴـــﻴﻮ‪ ،‬ﺍﻟﺬﻱ ﻓﺎﺟﺄ‬ ‫ﺍﻟﺤﻀﻮﺭ ﺑﺎﻹﻋﻼﻥ ﻋﻦ ﺍﻟﺸﺮﺍﻛﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟﺘﻲ ﺗﺠﻤﻊ‬ ‫ﺑﻴﻦ ﺇﺗﺶ ﺑﻲ ﻭﻛﺎﻧﻮﻥ‪ ،‬ﺗﺘﻌﺎﻭﻥ ﺑﻤﻮﺟﺒﻬﺎ ﺍﻟﺸـــﺮﻛﺘﻴﻦ‬ ‫ﻓﻲ ﺑﻴﻊ ﻭﺗﺴـــﻮﻳﻖ ﺳﻠﺴـــﻠﺔ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟــــ ”ﺇﻣﻴﺞ ﺭﺍﻧﺮ‬ ‫ﺁﺩﻓﺎﻧـــﺲ“ ﺍﻟﺠﺪﻳـــﺪﺓ‪ .‬ﻭﻳﺘﻀـــﺢ ﻣـــﻦ ﺍﻹﻋﻼﻥ ﻋﻦ‬

‫‪ME Printer October 2009‬‬

‫ﻫﺬﻩ ﺍﻹﺗﻔﺎﻗﻴﺔ ﺑﺄﻥ ﺇﺗﺶ ﺑﻲ ﺗﻘﻮﻡ ﺍﻟﻴﻮﻡ ﺑﺈﻳﻼﺀ ﻣﺰﻳﺪ‬

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‫ﻣﻦ ﺍﻹﻫﺘﻤﺎﻡ ﺑﺄﺟﻬﺰﺓ ﺍﻟﻄﺒﺎﻋﺔ ﺫﺍﺕ ﺍﻹﺳـــﺘﺨﺪﺍﻣﺎﺕ‬ ‫ﺍﻟﻤﺘﻌـــﺪﺩﺓ‪ ،‬ﻭﺫﻟـــﻚ ﺑﻐﻴﺔ ﺗﻮﺳـــﻴﻊ ”ﺳـــﻠﺔ ﺍﻟﻤﻨﺘﺠﺎﺕ“‬ ‫ﺍﻟﺘﻲ ﺗﻄﺮﺣﻬﺎ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ ﺍﻟﺴـــﻮﻕ‪ .‬ﻭﻓﻲ ﺍﻟﻤﻘﺎﺑﻞ‪،‬‬ ‫ﺳﻴﻜﻮﻥ ﺑﻤﻘﺪﻭﺭ ﻛﺎﻧﻮﻥ ﺍﻹﺳﺘﻔﺎﺩﺓ ﻣﻦ ﻗﻨﻮﺍﺕ ﺍﻟﺒﻴﻊ‬ ‫ﺍﻟﻮﺍﺳـــﻌﺔ ﺍﻟﺘﻲ ﺗﻤﻠﻜﻬـــﺎ ﺇﺗﺶ ﺑﻲ ﻓـــﻲ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ‬ ‫ﺍﻟﻌﺎﻟـــﻢ‪ .‬ﻭﻭﻓﻘﴼ ﻟﺮﻳﺴـــﻴﻮ‪ ،‬ﺗﻌﺪ ﻣﺎﻛﻴﻨﺔ ﺍﻟــــ ”ﺇﻣﻴﺞ ﺭﺍﻧﺮ‬

‫ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ‪.‬‬

‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻓﻲ ‪ ١٧‬ﻧﻮﻓﻤﺒﺮ ‪.٢٠٠٩‬‬

‫ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‪ ،‬ﻣﺴﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬

‫ﻳﻜﻤﻦ ﻓﻲ ﺇﻋﺎﺩﺓ ﺍﻟﺘﺼﻤﻴﻢ‬ ‫ﺍﻟﻄﺮﻳﻖ ﺍﻷﻣﺜﻞ‬ ‫ُ‬

‫ﻓﻴﺼﻞ ﺑﻦ ﺣﻴﺪﺭ‬ ‫ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ‬ ‫ﻣﺴﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬

‫ﺇﻧﻄﻼﻗﴼ ﻣﻦ ﺭﺅﻳﺘﻬﺎ ﻟﺠﻌﻞ ﺩﺑﻲ ﻣﺮﻛﺰﴽ ﻟﺘﺼﺪﻳﺮ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ‬ ‫ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﺗﺴﻴﺮ ﺷﺮﻛﺔ ﻣﺴﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺑﺨﻄﻰ ﻭﺍﺛﻘﺔ ﻧﺤﻮ ﺑﻨﺎﺀ ﻣﻘﺮ‬ ‫ﻃﺒﺎﻋﻲ ﺁﻟﻲ ﺑﺎﻟﻜﺎﻣﻞ‪ ،‬ﻳﻌﻤﻞ ﻋﻠﻰ ﺳﺪ ﺍﻟﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻟﺪﻭﻝ ﻣﻨﻄﻘﺔ‬ ‫ﻭﻳﻘﺪﻡ ﺍﻟﻤﻘﺮ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﻴﻮﻡ‬ ‫ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ ﻭﺍﻟﻘﺎﺭﺓ ﺍﻷﻭﺭﻭﺑﻴﺔ‪ّ .‬‬ ‫ﺧﺪﻣﺎﺗﻪ ﺍﻟﻰ ﺩﻭﺭ ﻧﺸﺮ ﺍﻟﺼﺤﻒ ﻛـ ”ﺍﻟﺒﻴﺎﻥ“ ﻭ“ﺍﻟﻌﺎﻟﻢ“ ﻭ“ﺑﻴﺰﻧﺲ ‪.“٧/٢٤‬‬

‫ﺃﺣـــﺪﺙ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﻓـــﻲ ﻗﻄﺎﻋـــﻲ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ‪،‬‬ ‫ﻭﻗﺪ ﺃﻋﺪﺩﻧﺎ ﻹﺟﺮﺍﺀ ﺩﺭﺍﺳـــﺔ ﻣﺴﺘﻔﻴﻀﺔ ﻋﻦ ﺗﻘﻨﻴﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪.‬‬ ‫ﺑﺈﻋﺘﺒﺎﺭ ﺩﻭﻟـــﺔ ﺍﻹﻣﺎﺭﺍﺕ ﻣﺮﻛـــﺰﴽ ﻟﻠﺜﻘﺎﻓﺎﺕ‬ ‫ﺍﻟﻤﺘﻌـــﺪﺩﺓ‪ ،‬ﻫـــﻞ ﺗﻌﺘﻘﺪﻭﻥ ﺑـــﺄﻥ ﺍﻟﺼﺤﻒ‬ ‫ﺍﻟﻤﺸﺨﺼﺔ ﺳﻴﻜﻮﻥ ﻟﻬﺎ ﻣﺴﺘﻘﺒﻞ ﻛﺒﻴﺮ ﻓﻲ‬ ‫ّ‬

‫ﻣﺎ ﻫﻲ ﺃﺣـــﺪﺙ ﺍﻟﺘﻄﻮﺭﺍﺕ ﺍﻟﺘﻲ ﺷـــﻬﺪﺗﻬﺎ‬

‫ﻧﺘ ّﺒﻊ ﺃﺣﺪﺙ ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﻓـــﻲ ﺗﻮﺯﻳﻊ ﺍﻟﺼﺤﻒ‪،‬‬

‫ﺻﻨّﻔﺖ ”ﻣﺴـــﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ“ ﻋﻠـــﻰ ﺃﻧﻬﺎ ﺃﻛﺒﺮ‬

‫ﺣﺰﻣـــﺔ ﻣﺒﺮﻣﺠـــﺔ ﻳﺘـــﻢ ﺗﺜﺒﻴﺘﻬﺎ ﻋﻠـــﻰ ﺃﻋﻠﻰ ﺻﻔﺤﺔ‬

‫ﻭﺃﻛﺜـــﺮ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋـــﺔ ﺣﺪﺍﺛﺔ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪،‬‬

‫ﺍﻟﺘﻮﺻﻴـــﻞ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺤﺘﻮﻱ ﻋﻠﻰ ﻣﻌﻠﻮﻣﺎﺕ ﻣﻦ ﻗﺒﻴﻞ‬

‫ﺍﻟﺨﻠﻴـــﺞ ﻭﺫﻟـــﻚ ﻧﻈـــﺮﴽ ﻟﻮﺟـــﻮﺩ ﺟﻨﺴـــﻴﺎﺕ ﻣﺘﻌـــﺪﺩﺓ‬

‫ﻭﻫـــﻮ ﻣﺎ ﻳﻀﻊ ﻋﻠﻰ ﻋﺎﺗﻘﻨﺎ ﻣﺴـــﺆﻭﻟﻴﺔ ﻛﺒﻴﺮﺓ ﻓﻲ ﺃﻥ‬

‫ﺍﻟﻤﻨﻄﻘـــﺔ ﻭﺍﻟﻜﻤﻴﺔ ﻭﺃﺳـــﻤﺎﺀ ﻣﻮﺯﻋـــﻲ ﺍﻟﺼﺤﻒ ﻭﻣﺎ‬

‫ﻭﺛﻘﺎﻓﺎﺕ ﻣﺘﺒﺎﻳﻨﺔ ﻋﻠﻰ ﺃﺭﺍﺿﻴﻬﺎ‪.‬‬

‫ﻧﺘّﺒﻊ ﺃﺣﺪﺙ ﺍﻟﻤﻌﺎﻳﻴﺮ ﺍﻟﻤﻄ ّﺒﻘـــﺔ ﻋﺎﻟﻤﻴﴼ‪ .‬ﻧﻘﻮﻡ ﺑﺈﺗﺒﺎﻉ‬ ‫ﺍﻟﻤﻌﺎﻳﻴﺮ ﺍﻟﺘﻲ ﻭﺿﻌﺘﻬﺎ ﻣﺆﺳﺴﺔ ﺇﻓﺮﺍ‪ ،‬ﻛﻤﺎ ﻧﻘﻮﻡ ﺃﻳﻀﴼ‬

‫ﺷﺎﺑﻪ ﺫﻟﻚ‪.‬‬

‫ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻭﺍﺣـــﺪ ﻣﻦ ﺃﻛﺜـــﺮ ﺍﻟﺒﺮﺍﻣﺞ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ‬

‫ﻫـــﻞ ﺗﻌﺘﻘﺪﻭﻥ ﺃﻥ ﺍﻟﻮﻗﺖ ﻗـــﺪ ﺣﺎﻥ ﻟﺘﻐﻴﻴﺮ‬

‫ﻓـــﻲ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺣﺪﺍﺛـــﺔ‪ ،‬ﺃﻻ ﻭﻫـــﻮ ﺑﺮﻧﺎﻣﺞ‬

‫ﺍﻟﻨﻤﻂ ﺍﻟﺘﻘﻠﻴﺪﻱ ﻓﻲ ﺇﺻﺪﺍﺭ ﺍﻟﺼﺤﻒ؟‬

‫”ﻫﺎﻳﻔﻠﻜﺲ“‪.‬‬

‫ﺃﻋﺘﻘـــﺪ ﺑﺄﻥ ﺍﻟﻘﻴـــﺎﻡ ﺑﺨﻄﻮﺓ ﻛﻬـــﺬﻩ ﻳﻌﺪ ﺃﻣـــﺮﴽ ﺣﻴﻮﻳﴼ‬

‫ﺃﻳـــﺪﻱ ﺍﻟﺰﺑﻮﻥ‪ ،‬ﻭﻗﺪ ﻳﻄـــﻮﻝ ﺣﻔﻈﻬﺎ ﻟﻔﺘﺮﺍﺕ ﻃﻮﻳﻠﺔ‪.‬‬

‫ﻟﻠﻐﺎﻳـــﺔ‪ ،‬ﻓﻐﺎﻟﺒﴼ ﻣﺎ ﻳﺘﻄﻠـــﻊ ﺍﻟﻨﺎﺱ ﺍﻟﻰ ﺇﻗﺘﻨﺎﺀ ﻣﻨﺘﺠﺎﺕ‬

‫ﻭﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻠﺘﺠـــﺎﺭﺓ‪ ،‬ﻳﻌﺘﺒﺮ ﺃﻣﺮ ﻛﻬﺬﺍ ﺃﺩﺍﺓ ﺗﺴـــﻮﻳﻘﻴﺔ‬

‫ﺟﺪﻳـــﺪﺓ ﻭﺣﺪﻳﺜـــﺔ ﻭﻏﻴﺮ ﻣﺄﻟﻮﻓـــﺔ‪ .‬ﻭﺣﺘـــﻰ ﻭﺇﻥ ﻛﺎﻥ‬

‫ﻛﺒﻴﺮﺓ‪ ،‬ﻭﺇﻥ ﺇﺳـــﺘﺨﺪﺍﻡ ﺣﻠﻮﻝ ﺗﻘﻨﻴﺔ ﻓﺎﺋﻘﺔ ﻣﻦ ﻗﺒﻴﻞ‬

‫ﺍﻟﻘـــﺎﺭﺉ ﻣﻌﺘـــﺎﺩﴽ ﻋﻠـــﻰ ﻗـــﺮﺍﺀﺓ ﺻﺤﻴﻔﺘـــﻪ ﺃﻭ ﻣﺠﻠﺘﻪ‬

‫ﻟﻘﺪ ﻋﺎﻧﺖ ﺟﻤﻴﻊ ﺍﻷﺳـــﻮﺍﻕ ﺑﺼﻮﺭﺓ ﻣﺒﺎﺷـــﺮﺓ ﺃﻭ ﻏﻴﺮ‬

‫ﺑﺎﻟﺸـــﻜﻞ ﺍﻟﺬﻱ ﻫﻲ ﻋﻠﻴﻪ‪ ،‬ﻻ ﺯﻟﺖ ﺃﻋﺘﻘﺪ ﺑﺄﻥ ﺇﻋﺎﺩﺓ‬

‫ﺍﻟﻠﻤﺎﻉ ﻭﻣﺎ ﺷـــﺎﻛﻞ ﺫﻟﻚ‪ ،‬ﺳ ُﻴﺴﻬﻢ ﻓﻲ ﺍﻟﻐﺎﻟﺐ‬ ‫ﺍﻟﻮﺭﻕ ّ‬

‫ﻓـــﻲ ﺟـــﺬﺏ ﺍﻟﻌﻤـــﻼﺀ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟـــﻚ‪ ،‬ﻗﻤﻨـــﺎ ﺑﺘﻮﻓﻴﺮ‬

‫ﻣﺒﺎﺷـــﺮﺓ ﻣﻦ ﺗﺒﻌـــﺎﺕ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﺮﺍﻫﻨﺔ‪ .‬ﻭﻓﻲ‬

‫ﺗﺼﻤﻴـــﻢ ﺍﻟﻤﻄﺒﻮﻉ ﺳـــﻴﻌﻤﻞ ﻋﻠﻰ ﺟـــﺬﺏ ﻣﺰﻳﺪ ﻣﻦ‬

‫ﻣﺼـــﺎﺩﺭ ﺩﺧﻞ ﺟﺪﻳـــﺪﺓ ﻟﻌﻤﻼﺋﻨﺎ ﻣﻦ ﺧـــﻼﻝ ﺇﺿﺎﻓﺔ‬

‫ﺣﻘﻴﻘﺔ ﺍﻷﻣﺮ‪ ،‬ﻟﻢ ﺗﺨﺴـــﺮ ﺷﺮﻛﺘﻨﺎ ﺃﻱ ﻣﻦ ﻋﻤﻼﺋﻬﺎ‪.‬‬

‫ﺍﻟﻘـــﺮﺍﺀ ﻭﺑﺎﻟﺘﺎﻟـــﻲ ﻳﺮﻓﻊ ﻣﻦ ﻗﻴﻤـــﺔ ﺍﻟﻌﺎﺋﺪﺍﺕ‪ .‬ﻳﺒﺤﺚ‬

‫ﺧﻂ ﺇﻧﺘﺎﺟﻲ ﻭﺍﺣﺪ ﻣـــﻊ ﺍﻟﻤﺎﻛﻴﻨﺔ ﻟﺘﺼﻨﻴﻊ ﻭﺭﻕ ﺫﺍﺗﻲ‬

‫ﻓﻤﺴـــﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻣﺰ ّﻭﺩﺓ ﺑﺄﺣـــﺪﺙ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﺍﻟﻘﺎﺭﺉ ﻋﻦ ﺃﺧﺒﺎﺭ ﻣﻬﻤﺔ ﻭﺷ ّﻴﻘﺔ‪ ،‬ﻭﻫﻮ ﻓﻲ ﺍﻟﻐﺎﻟﺐ ﻻ‬

‫ﺍﻟﻠﺼـــﻖ ﻟﺘﺪﻭﻳـــﻦ ﺍﻟﻤﻼﺣﻈـــﺎﺕ ﻭﻟﺘﺼﻨﻴـــﻊ ﻛـــﺮﻭﺕ‬

‫ﺃﺿـــﻒ ﺍﻟﻰ ﺫﻟﻚ ﺃﻧﻨﺎ ﻧﻘﻮﻡ ﺑﺘﻄﺒﻴﻖ ﺍﻟﻤﻌﺎﻳﻴﺮ ﺍﻟﻌﺎﻟﻤﻴﺔ‬

‫ﺗﺠﺪﺭ ﺍﻹﺷـــﺎﺭﺓ ﻫﻨﺎ ﺍﻟﻰ ﺃﻧﻨﺎ ﺃﻭﻝ ﻣﻦ ﺑﺪﺃ ﻓﻲ ﺍﻟﺸﺮﻕ‬

‫ﻭﻧﺴـــﺘﺨﺪﻡ ﺃﻓﻀﻞ ﺍﻟﺒﺮﺍﻣﺞ ﺍﻵﻟﻴﺔ‪ .‬ﻛﻤﺎ ﻧﻘﻮﻡ ﺑﺈﺗﺨﺎﺫ‬

‫ﺍﻷﻭﺳـــﻂ ﺑﺈﻃـــﻼﻕ ﺻﺤﻴﻔﺘﻴـــﻦ ﻳﻮﻣﻴﺘﻴـــﻦ ﺑﻤﻘﺎﺱ‬

‫ﻛﺎﻓـــﺔ ﺍﻟﺘﺪﺍﺑﻴـــﺮ ﺍﻟﺘﻲ ﻣﻦ ﺷـــﺄﻧﻬﺎ ﺍﻟﺘﺄﻛﻴـــﺪ ﻋﻠﻰ ﺭﺿﺎ‬

‫ﺍﻟﺘﺎﺑﻠﻮﻳﺪ )ﺍﻟﺼﺤﻴﻔـــﺔ ﺍﻟﻤﺼﻐ ّﺮﺓ(‪ ،‬ﻭﻗﺪ ﺗﻢ ﺇﻧﺠﺎﺯ ﻫﺬﺍ‬

‫”ﻣﺴﺎﺭ“؟‬

‫ﻛﻴﻒ ﺗﺘﻌﺎﻣﻠﻮﻥ ﻣﻊ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﺗﻔﺮﺿﻬﺎ‬ ‫ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ؟‬

‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻭﻣﻠﺤﺎﻗﺘﻬـــﺎ‪ ،‬ﺍﻟﺘـــﻲ ﺗﻌـــﺪ ﺍﻷﻛﺜـــﺮ ﺗﻄﻮﺭﴽ‪.‬‬

‫ﻭﻣـــﺮﻭﺭﴽ ﺑﻤﺮﺍﺣﻞ ﻣﺎ ﻗﺒﻞ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺇﻧﺘﻬﺎﺀﴽ‬ ‫ﺑﻤﺮﺍﺣـــﻞ ﻣـــﺎ ﺑﻌـــﺪ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻹﻧﺠـــﺎﺯ‪ .‬ﻛﻤـــﺎ ﻧﻘﻮﻡ‬

‫ﻳﻜﺘﺮﺙ ﺑﻌﺪﺩ ﺍﻟﺼﻔﺤﺎﺕ ﺍﻟﺘﻲ ﻳﺘﺄﻟﻒ ﻣﻨﻬﺎ ﺍﻟﻤﻄﺒﻮﻉ‪.‬‬

‫ﺍﻷﻣﺮ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷﺮﻳﻜﻨﺎ ”ﺃﻭﺭﺍﻕ ﻟﻠﻨﺸﺮ“‪.‬‬

‫ّ‬ ‫ﺗﺨﻄﻄـــﻮﻥ ﻹﺩﺧﺎﻝ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻫﻞ‬

‫ﺑﺎﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﺰﻳـــﺪ ﻣﻦ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺑﻐﻴﺔ‬

‫ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﻋﻤﻠﻴﺔ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ؟‬

‫ﺗﺰﻭﻳﺪ ﻋﻤﻼﺋﻨﺎ ﺑﺎﻟﻜﺜﻴﺮ ﻣـــﻦ ﺍﻟﺨﺪﻣﺎﺕ ﺫﺍﺕ ﺍﻟﻘﻴﻤﺔ‬

‫ﻛﺠﺰﺀ ﻣﻦ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﻨﻤﻮ ﺍﻟﺘﻲ ﻧﺘﺒﻌﻬﺎ ﻭﺑﺎﻹﻋﺘﻤﺎﺩ‬ ‫ﻋﻠﻰ ﺍﻟﻔﺮﺹ ﺍﻟﻤﺘﺎﺣﺔ ﺃﻣﺎﻣﻨﺎ‪ ،‬ﻓﺈﻧﻨﺎ ّ‬ ‫ﻧﺨﻄﻂ ﻟﺘﻮﻇﻴﻒ‬

‫ﺍﻟﻤﻀﺎﻓﺔ‪.‬‬

‫ﺍﻟﻤﺸـــﺨﺼﺔ ﺿﺮﻭﺭﺓ ﻓﻲ ﻣﻨﻄﻘﺔ‬ ‫ﺳﺘﺼﺒﺢ ﺍﻟﺼﺤﻒ‬ ‫ّ‬

‫ﻫﻞ ﺗﻌﺪ ﻭﺳـــﺎﺋﻂ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻋﺎﻣ ً‬ ‫ﻼ‬ ‫ﻣﺴﺎﻋﺪﴽ ﻟﻜﻢ ﻓﻲ ﺟﺬﺏ ِﻛﺒﺎﺭ ﺍﻟﻤﻌﻠﻨﻴﻦ؟‬ ‫ﺍﻟﻤﻄﺒـــﻮﻉ ﻫـــﻮ ﺍﻟﻤـــﺎﺩﺓ ﺍﻟﻮﺣﻴـــﺪﺓ ﺍﻟﺘـــﻲ ﺗﺒﻘـــﻰ ﺑﻴﻦ‬

‫ﺍﻟﻤﻌﺎﻳﺪﺓ ﺍﻟﺒﺮﻳﺪﻳﺔ‪.‬‬ ‫ﻣﺎ ﻫﻮ ﺭﺃﻳﻜﻢ ﺑﺎﻟﺘﻌﻬﻴﺪ؟‬ ‫ﻧﺤﻦ ﻧﺆﻣﻦ ﺑﻘﻮﺓ ﺑﺄﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﺗﺘﻤﺘﻊ ﺑﻔﺮﺹ‬ ‫ﻛﺒﻴـــﺮﺓ ﻹﺛﺒـــﺎﺕ ﻗﺪﺭﺗﻬﺎ ﻭﺇﺑـــﺮﺍﺯ ﻣﻜﺎﻣـــﻦ ﻗﻮﺗﻬﺎ ﻓﻲ‬ ‫ﺷﺘﻰ ﻣﺠﺎﻻﺕ ﺍﻟﻌﻤﻞ‪ ،‬ﻭﻫﻨﺎ ﻳﺘﻮﺟﺐ ﻋﻠﻰ ﺍﻟﻤﻨﻄﻘﺔ‬ ‫ﺃﻥ ﺗﻐﺘﻨﻢ ﻫﺬﻩ ﺍﻟﻔﺮﺻﺔ ﻭﺗﻌﻤﻞ ﻋﻠﻰ ﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺗﻬﺎ‬ ‫ﺍﻟـــﻰ ﺍﻟﻐـــﺮﺏ‪ .‬ﻧﻘﻮﻡ ﻓـــﻲ ﻣﻘﺮﻧـــﺎ ﺍﻟﻄﺒﺎﻋـــﻲ ﺑﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺼﺤﻒ ﺍﻟﻴﻮﻣﻴﺔ ﺍﻷﻭﺭﻭﺑﻴﺔ ﻭﺍﻵﺳﻴﻮﻳﺔ‪.‬‬

‫‪ME Printer October 2009‬‬

‫ﻋﻤﻼﺋﻨـــﺎ ﻭﺭﺍﺣﺘﻬﻢ‪ ،‬ﺑﺪﺀﴽ ﻣﻦ ﺍﻟﺘﺴـــﻮﻳﻖ ﻭﺍﻟﻤﺒﻴﻌﺎﺕ‪،‬‬

‫ﻭﺗﻌﺪ ﻣﺴـــﺎﺭ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻮﺣﻴﺪﺓ ﺍﻟﺘـــﻲ ﺗﻘﻮﻡ ﺑﺘﻮﺻﻴﻞ‬

‫ﻫﺬﻩ ﺍﻟﻤﻨﻄﻘﺔ؟‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ‬

‫ﺍﻟﻌﺮﺍﻕ‪ ،‬ﺟﺮﻳﺪﺓ ﺍﻟﺼﺒﺎﺡ‬

‫ﺍﻟﺼﺤﻒ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻓﻲ ﻃﺮﻳﻘﻬﺎ ﺍﻟﻰ‬ ‫ﺍﻟﺰﻭﺍﻝ ﺧﻼﻝ ﺍﻟﺜﻼﺛﻴﻦ ﻋﺎﻣﴼ ﺍﻟﻘﺎﺩﻣﺔ‬

‫ﻣﺤﻤﺪ ﻋﻴﺪﺍﻥ ﺳﻌﻴﺪ‪،‬‬ ‫ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ‬ ‫ﺟﺮﻳﺪﺓ ﺍﻟﺼﺒﺎﺡ‬

‫ﺗﺄﺳﺴﺖ ﺟﺮﻳﺪﺓ ﺍﻟﺼﺒﺎﺡ ﻋﺎﻡ ‪ ،٢٠٠٣‬ﻭﻳﻘﻊ ﻣﻘﺮﻫﺎ ﺍﻟﺮﺋﻴﺴﻲ ﻓﻲ ﺍﻟﻌﺎﺻﻤﺔ‬ ‫ﺍﻟﻌﺮﺍﻗﻴﺔ ﺑﻐﺪﺍﺩ‪ .‬ﻭﺗﻘﻮﻡ ﺷﺒﻜﺔ ﺍﻹﻋﻼﻡ ﺍﻟﻌﺮﺍﻗﻲ ﺑﺈﺻﺪﺍﺭ ﻫﺬﻩ ﺍﻟﺼﺤﻴﻔﺔ‬ ‫ﺍﻟﻴﻮﻣﻴﺔ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺇﺻﺪﺍﺭ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻼﺣﻖ ﺍﻷﺧﺮﻯ‪.‬‬

‫ﻋـــﺪﺩ ﺍﻟﺼﺤﻒ ﻓـــﻲ ﺍﻟﻌـــﺮﺍﻕ ﻛﺒﻴـــﺮ ﻭﺍﻟﺘﻨﺎﻓﺲ ﻛﺒﻴﺮ‬ ‫ﺍﻳﻀـــﴼ‪ ،‬ﻭﻟﻜﻮﻥ ﺟﺮﻳﺪﺗﻨﺎ ﻫﻲ ﺍﻻﻭﻟﻰ ﻣﻦ ﺣﻴﺚ ﻛﻤﻴﺔ‬ ‫ﺍﻟﺘﻮﺯﻳﻊ‪ .‬ﺇﺫ ﻧﺴـــﻌﻰ ﺩﺍﺋﻤﴼ ﻟﻠﺤﻔﺎﻅ ﻋﻠﻰ ﻫﺬﺍ ﺍﻟﺘﻔﻮﻕ‬

‫ﻣﺎ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘـــﻲ ﻓﺮﺿﺘﻬﺎ ﻋﻠﻴﻜﻢ ﺍﻷﺯﻣﺔ‬ ‫ﺗﻤﺜﻠـــﺖ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﻭﺍﺟﻬﺘﻨﺎ ﻓـــﻲ ﺑﺪﺍﻳﺔ ﺍﻻﺯﻣﺔ‬

‫ﺩﻭﺭ ﺍﻟﻨﺸـــﺮ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻋﻠﻰ ﺃﻛﻤﻞ ﻭﺟﻪ‪ ،‬ﻭﺫﻟﻚ ﻧﺘﻴﺠﺔ‬

‫ﺍﻟﻤﺎﻟﻴﺔ ﺑﺘﺨﻔﻴـــﻒ ﺍﻟﻤﻴﺰﺍﻧﻴﺔ ﺍﻟﻤﺨﺼﺼـــﺔ ﻟﻠﺠﺮﻳﺪﺓ‪،‬‬

‫ﺗﺪﻫﻮﺭ ﺍﻟﺤﻘـــﻞ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ ﺍﻟﻌﺮﺍﻕ ﺧﻼﻝ ﺍﻟﻌﺎﻣﻴﻦ‬

‫ﻭﺧﺼﻮﺻـــﴼ ﺍﻥ ﺟﺮﻳﺪﺗﻨﺎ ﻣﻤﻮﻟـــﺔ ﻣﻦ ﺍﻟﻤﺎﻝ ﺍﻟﻌﺎﻡ ﻣﻤﺎ‬

‫ﺍﻟﻤﺎﺿﻴﻴﻦ ﺑﺴﺒﺐ ﺍﻟﻈﺮﻭﻑ ﺍﻟﺴﻴﺎﺳﻴﺔ ﻭﺍﻻﻣﻨﻴﺔ ﺍﻟﺘﻲ‬

‫ﺍﺩﻯ ﺍﻟـــﻰ ﺗﺨﻔﻴﺾ ﺃﺟﻮﺭ ﺍﻟﻜﺘّﺎﺏ ﺍﻟﻤﺴـــﺎﻫﻤﻴﻦ ﻓﻲ‬

‫ﺷﻬﺪﻫﺎ ﺍﻟﺒﻠﺪ‪.‬‬

‫ﺍﻟﺼﺤﻒ ﻣﻮﺍﻛﺒﺔ ﺍﻟﻤﺘﻐﻴﺮﺍﺕ ﺍﻟﺘﻲ ﺗﻄﺮﺃ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‪.‬‬

‫ﺍﻧﺨﻔـــﺎﺽ ﺗﻮﺯﻳـــﻊ ﺍﻟﺠﺮﻳـــﺪﺓ ﺑﻨﺴـــﺒﺔ ‪ ٪١٥‬ﺗﻘﺮﻳﺒـــﴼ‬

‫ﻣﺎ ﻫﻲ ﺍﻟﺘﻮﺟﻬﺎﺕ ﺍﻟﺘـــﻲ ﺗﺘﻮﻗﻌﻮﻥ ﺣﺪﻭﺛﻬﺎ‬

‫ﻭﺍﻧﺨﻔـــﺎﺽ ﻣﺪﺧـــﻮﻻﺕ ﺍﻻﻋﻼﻧﺎﺕ ﺑﺴـــﺒﺐ ﺗﻮﻗﻒ‬

‫ﻭﺍﻟﺘﻲ ﺳﻴﻜﻮﻥ ﻟﻬﺎ ﺗﺄﺛﻴﺮ ﻛﺒﻴﺮ ﻋﻠﻰ ﺻﻨﺎﻋﺔ‬

‫ﻣﺎ ﻫﻲ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺘﻜﻢ ﻓـــﻲ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ‬

‫ﻣﺸﺎﺭﻳﻊ ﻛﺜﻴﺮﺓ‪.‬‬

‫ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ؟‬

‫ﺍﻟﻌﺮﺍﻕ ﻣﺆﻫﻠﻮﻥ ﻟﺘﻨﻔﻴﺬ ﺃﻋﻤﺎﻝ ﺍﻟﺘﻌﻬﻴﺪ ﺍﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ‬

‫ﻧﺸـــﺮ ﻣﻘﺎﻻﺗﻬـــﻢ ﻭﺩﺭﺍﺳـــﺎﺗﻬﻢ ﻭﺍﻋﻤﺪﺗﻬـــﻢ‪ ،‬ﻭﻛﺬﻟﻚ‬

‫ﻫـــﻞ ّ‬ ‫ﺗﺨﻄﻄﻮﻥ ﻟﺘﻮﺳـــﻌﺔ ﻣﻘﺮﻛﻢ ﺍﻟﻄﺒﺎﻋﻲ‬ ‫ﺑﻐﻴﺔ ﺗﺤﺴﻴﻦ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﺘﻲ ﺗﻘﺪﻣﻮﻧﻬﺎ؟‬

‫ﻧﻌﺘﻘﺪ ﺑـــﺄﻥ ﺍﻟﺼﺤـــﻒ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻓـــﻲ ﻃﺮﻳﻘﻬﺎ ﺍﻟﻰ‬ ‫ﺍﻟـــﺰﻭﺍﻝ ﺧـــﻼﻝ ﺍﻟﺜﻼﺛﻴـــﻦ ﻋﺎﻣﴼ ﺍﻟﻘﺎﺩﻣـــﺔ‪ ،‬ﻭﻗﺪ ﺑﺪﺃﺕ‬ ‫ﻣﺆﺷـــﺮﺍﺗﻬﺎ ﻭﺍﺿﺤـــﺔ ﻓـــﻲ ﺇﻧﺨﻔـــﺎﺽ ﻋـــﺪﺩ ﻗﺮﺍﺋﻬـــﺎ‬

‫ﻣـــﻦ ﺧﻼﻝ ﺗﺠﺪﻳـــﺪ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻴﻔـــﺔ ﻭﺧﺼﻮﺻﴼ‬ ‫ﺍﻟﻤﻼﺣﻖ ﺍﻟﺘﻲ ﻧﺼﺪﺭﻫﺎ ﻭﺍﻟﺘﻲ ﺗﺒﻠﻎ ﺗﺴـــﻌﺔ ﻣﻼﺣﻖ‬ ‫ﺍﺳـــﺒﻮﻋﻴﺔ ﻣﺘﺨﺼﺼﺔ ﻣﻦ ﺍﻟﻘﻄﻊ ﺍﻟﺼﻐﻴﺮﺓ‪ .‬ﻧﺮﻯ ﺍﻥ‬ ‫ﺍﻟﻮﻗﺖ ﻗﺪ ﺣﺎﻥ ﻟﺘﻐﻴﻴـــﺮ ﺍﻟﻨﻤﻂ ﺍﻟﺘﻘﻠﻴﺪﻱ ﻓﻲ ﺍﺻﺪﺍﺭ‬ ‫ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻻﻭﺳـــﻂ‪ ،‬ﻭﺍﻧـــﻪ ﻳﻨﺒﻐﻲ ﻋﻠﻰ‬

‫ﻧﻔﺲ ﺍﻟﻤﺴﺘﻮﻯ ﻣﻦ ﺍﻹﻋﻼﻧﺎﺕ ﻓﻲ ﺍﻟﻨﺴﺨﺔ‬ ‫ﺍﻟﻤﻄﺒﻮﻋﺔ ﻟﻠﺼﺤﻴﻔﺔ؟‬ ‫ﻧﺼـــﺪﺭ ﻓـــﻲ ﺍﺣﻴـــﺎﻥ ﻛﺜﻴـــﺮﺓ ﻣﻼﺣﻖ ﺇﻋﻼﻧﻴﺔ ﻟﺴـــﺪ‬ ‫ﺍﻟﻄﻠـــﺐ ﻋﻠﻰ ﺍﻟﻤﺴـــﺎﺣﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ‪ .‬ﻛﻤﺎ ﺳـــﻨﻠﺠﺄ‬ ‫ﺑﻌﻴـــﺪ ﺇﺳـــﺘﻼﻡ ﺍﻟﻤﻜﺎﺋـــﻦ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻭﺍﻟﺘـــﻲ ﺳـــﻴﺘﻢ‬

‫ﻻ ﺯﻟﻨﺎ ﻧﺴـــﺘﺨﺪﻡ ﻣﻜﺎﺋـــﻦ ﻃﺒﺎﻋﻴﺔ ﻗﺪﻳﻤـــﺔ ﻧﻮﻋﴼ ﻣﺎ‬

‫ﺣـــﻮﺍﻝ ﺍﻟﻌﺎﻟﻢ ﻓﻴﻤﺎ ﻳﺰﺩﺍﺩ ﻋـــﺪﺩ ﻣﺘﺼﻔﺤﻲ ﺍﻟﺼﺤﻒ‬

‫ﻭﻻ ﺗﻠﺒﻲ ﻃﻤﻮﺣﺎﺗﻨﺎ ﺑﺴـــﺒﺐ ﻋﺰﻭﻑ ﺍﻟﺸـــﺮﻛﺎﺕ ﻓﻲ‬

‫ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﻋﻠﻰ ﺷـــﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ‪ .‬ﻭﻣﻦ ﺍﻷﻫﻤﻴﺔ‬

‫ﺍﻻﻋﻮﺍﻡ ﺍﻟﻤﺎﺿﻴﺔ ﻋﻦ ﻧﺼﺐ ﻭﺗﺠﻬﻴﺰ ﻣﻜﺎﺋﻦ ﺣﺪﻳﺜﺔ‬

‫ﺑﻤﻜﺎﻥ ﺃﻥ ﻳﻘﻮﻡ ﺍﻟﻨﺎﺷـــﺮ ﺑﺤﻔﻆ ﺟﻤﻴﻊ ﺍﻷﺧﺒﺎﺭ ﻋﻠﻰ‬

‫ﻻﺳﻴﻤﺎ ﺍﻟﺼﻔﺤﺎﺕ ﺍﻟﻤﻠﻮﻧﺔ‪.‬‬

‫ﻧﺘﻴﺠـــﺔ ﺍﻟﻮﺿﻊ ﺍﻻﻣﻨﻲ ﺍﻟﺬﻱ ﻛﺎﻥ ﺳـــﺎﺋﺪﴽ ﻓﻲ ﺍﻟﺒﻼﺩ‬

‫ﻣﻮﻗﻊ ﺍﻟﺼﺤﻴﻔﺔ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ ﻭﻟﻴﺲ ﺍﻷﺧﺒﺎﺭ ﺍﻟﻤﻬﻤﺔ‬

‫ﺣﻴﻨﺬﺍﻙ‪ .‬ﻭﻫﺬﻩ ﺍﻟﺴـــﻨﺔ ﺑﺪﺃﻧﺎ ﺑﻤﻔﺎﺗﺤﺔ ﻋﺪﺓ ﺷﺮﻛﺎﺕ‬

‫ﻓﺤﺴـــﺐ‪ ،‬ﻭﺫﻟﻚ ﻟﺠﻠﺐ ﻣﺰﻳﺪ ﻣـــﻦ ﺍﻻﻫﺘﻤﺎﻡ ﻭﺯﻳﺎﺩﺓ‬

‫ﻫﻞ ﺗﻄ ّﺒﻘﻮﻥ ﺍﻟﻄﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﻤﺘﻼﺋﻤﺔ ﻣﻊ‬

‫ﺍﻟﻤﺎﻧﻴﺔ ﻭﻓﺮﻧﺴـــﻴﺔ ﻭﺳﻮﻳﺪﻳﺔ ﻭﺍﻟﺘﻲ ﺍﺑﺪﺕ ﺍﺳﺘﻌﺪﺍﺩﻫﺎ‬

‫ﻋﺪﺩ ﻗﺮﺍﺀ ﺍﻟﺼﺤﻴﻔﺔ‪.‬‬

‫ﻟﺘﺠﻬﻴﺰﻧـــﺎ ﺑﻤﻜﺎﺋﻦ ﻃﺒﻊ ﺣﺪﻳﺜﺔ ﺭﻗﻤﻴﺔ ﻣﻊ ﺍﻻﺟﻬﺰﺓ‬ ‫‪ME Printer October 2009‬‬

‫ﺩﻭﺭﴽ ﺃﺳﺎﺳﻴﴼ ﻓﻲ ﺯﻳﺎﺩﺓ ﻋﺪﺩ ﻗﺮﺍﺋﻬﺎ؟‬

‫ﻻ ﻧﻌﺘﻘـــﺪ ﺑـــﺄﻥ ﻃ ّﺒﺎﻋـــﻲ ﺍﻟﺼﺤـــﻒ ﻭﺧﺼﻮﺻـــﴼ ﻓﻲ‬

‫ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ؟‬

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‫ﻫﻞ ﺗﻌﺘﻘـــﺪﻭﻥ ﺑﺄﻥ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ ﻳﻠﻌﺐ‬

‫ﺍﻟﻤﻠﺤﻘﺔ ﺑﻬﺎ‪ ،‬ﻭﻧﺤﻦ ﻓـــﻲ ﻃﻮﺭ ﺍﻟﺘﻌﺎﻗﺪ ﻣﻊ‬ ‫ﺍﻟﻼﺯﻣـــﺔ ُ‬ ‫ﺇﺣﺪﻯ ﻫﺬﻩ ﺍﻟﺸﺮﻛﺎﺕ‪.‬‬

‫ﻣﺎ ﻫﻮ ﺭﺃﻳﻜﻢ ﺑﻔﺮﺽ ﺭﺳﻮﻡ ﻋﻠﻰ ﻣﺘﺼﻔﺤﻲ‬ ‫ﺍﻷﺧﺒﺎﺭ ﻋﻠﻰ ﺍﻟﺸﺒﻜﺔ ﺍﻟﻌﻨﻜﺒﻮﺗﻴﺔ؟‬ ‫ﻻ ﻳﻤﻜﻨﻨـــﺎ ﻓﺮﺽ ﺭﺳـــﻮﻡ ﻋﻠﻰ ﻣﺘﺼﻔﺤـــﻲ ﻣﻮﻗﻌﻨﺎ‬

‫ﻫﻞ ﺳﺘﻘﻮﻣﻮﻥ ﺑﺘﻮﺳﻴﻊ ﻗﺪﺭﺍﺗﻜﻢ ﺍﻹﻧﺘﺎﺟﻴﺔ‬ ‫ﻟﻜﻲ ﺗﻜـــﻮﻥ ﻟﺪﻳﻜﻢ ﺍﻟﻤﻘـــﺪﺭﺓ ﻋﻠﻰ ﺗﻨﻔﻴﺬ‬ ‫ﺃﻋﻤﺎﻝ ﺍﻟﺘﻌﻬﻴﺪ؟‬

‫ﺧﺼﻮﺻـــﴼ ﻭﺃﻥ ﺟﺮﻳﺪﺗﻨـــﺎ ﻫـــﻲ ﺍﻟﺼﺤﻴﻔﺔ ﺍﻟﺮﺳـــﻤﻴﺔ‬ ‫ﻟﻠﺪﻭﻟـــﺔ ﺍﻟﻌﺮﺍﻗﻴـــﺔ‪ ،‬ﻭﺇﻋﻼﻣﻨﺎ ﻳﺠـــﺐ ﺃﻥ ﻳﻜﻮﻥ ﻣﺘﺎﺡ‬ ‫ﻟﻠﺠﻤﻴﻊ ﻭﺧﺼﻮﺻﴼ ﻋﻠﻰ ﺷﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ‪.‬‬

‫ﺗﺠﻬﻴﺰﻫـــﺎ ﻻﺣﻘﴼ‪ ،‬ﺍﻟﻰ ﺯﻳﺎﺩﺓ ﻋﺪﺩ ﺻﻔﺤﺎﺕ ﺍﻟﺠﺮﻳﺪﺓ‬

‫ﺍﻟﺒﻴﺌﺔ؟‬

‫ﻧﻌﻤﻞ ﺑﻨﻈﺎﻡ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺎﺋﻴﺔ‪ ،‬ﻭﻻ ﻧﺴـــﺘﺨﺪﻡ ﺍﻟﻮﺭﻕ‬ ‫ﺍﻟﻤﻌـــﺎﺩ ﺗﺪﻭﻳـــﺮﻩ ﻓﻲ ﻋﻤﻠﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﻟﻜﻦ ﻳﺘﻢ‬ ‫ﺑﻴﻌـــﻪ ﺍﻟـــﻰ ﻣﻌﺎﻣﻞ ﺻﻐﻴﺮﺓ ﺗﺴـــﺘﺨﺪﻣﻪ ﻓـــﻲ ﺗﺼﻨﻴﻊ‬ ‫ﺍﻟﻜﺮﺗـــﻮﻥ‪ .‬ﻭﻳﺴـــﺮﻱ ﻫﺬﺍ ﺃﻳﻀﴼ ﻋﻠﻰ ﺍﻟـــﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺘـــﻲ ﻳﺘﻢ ﺑﻴﻌﻬـــﺎ ﺍﻟﻰ ﻣﻌﺎﻣﻞ ﺻﻐﻴـــﺮﺓ ﺗﻌﻤﻞ ﺿﻤﻦ‬ ‫ﻗﻄﺎﻋﺎﺕ ﺻﻨﺎﻋﻴﺔ ﺃﺧﺮﻯ‪.‬‬

‫ﻟﻠﺴـــﻮﻕ ﺍﻟﻔﻠﺴـــﻄﻴﻨﻲ‪ .‬ﺃﻣﺎ ﻓﻲ ﺳـــﻴﺎﻕ ﺍﻟﻌﻤﻞ ﺍﻟﺠﺎﺩ‬ ‫ﻟﺤﻤﺎﻳﺔ ﺍﻟﺒﻴﺌﺔ ﻭﺍﻟﺤﻔﺎﻅ ﻋﻠﻴﻬﺎ‪ ،‬ﻓﻘﺪ ّ‬ ‫ﺧﻄﺖ ﺷـــﺮﻛﺘﻨﺎ‬

‫ﺍﻟﻤﺨﻠﻔـــﺎﺕ ﺍﻟﺼﻨﺎﻋﻴـــﺔ ﺍﻟﻨﺎﺗﺠﺔ ﻋﻦ ﻣﻄﺎﺑـــﻊ ﺍﻷﻳﺎﻡ‪،‬‬

‫ﻣـــﻮﺍﺩ ﺍﻟﺘﻐﻠﻴﻒ‪ ،‬ﺍﺿﺎﻓﺔ ﺍﻟﻰ ﻣﺤﺎﻟﻴﻞ ﺍﻟﺘﺤﻤﻴﺾ ﺍﻟﺘﻲ‬

‫ﻭﻗﺪ ﻧﺠﺤﻨﺎ ﻓﻲ ﺧﻔﺾ ﻧﺴـــﺐ ﺍﻟﻬﺎﻟﻚ ﺍﻟﻰ ﺣﺪﻭﺩﻫﺎ‬

‫ﺗﺠﻤـــﻊ ﻓـــﻲ ﺣﺎﻭﻳﺎﺕ ﺧﺎﺻﺔ ﻭﺗﺸـــﺤﻦ ﺍﻟـــﻰ ﻣﻮﺍﻗﻊ‬

‫ﺧﻄـــﻮﺍﺕ ﻭﺍﻋﺪﺓ ﻓـــﻲ ﻫـــﺬﺍ ﺍﻟﻤﺠﺎﻝ ﻭﻣﻨﺬ ﺳـــﻨﻮﺍﺕ‬

‫ﺍﻟﺪﻧﻴﺎ ﻭﻣﻨﺬ ﺫﻟﻚ ﺍﻟﺤﻴﻦ ﻭﻧﺤﻦ ﻣﺮﺗﺒﻄﻮﻥ ﺑﻌﻘﻮﺩ ﻣﻊ‬

‫ﺧﺎﺻﺔ ﺗﻘـــﻮﻡ ﺑﺘﺤﻠﻴﻠﻬﺎ ﻭﺍﺳـــﺘﺨﺮﺍﺝ ﺍﻟﻨﺎﻓـــﻊ ﻣﻨﻬﺎ(‪.‬‬

‫ﻋﻤﻠﻨـــﺎ ﺍﻷﻭﻟـــﻰ ﻓﻲ ﻧﻬﺎﻳـــﺔ ﺍﻟﻌﻘﺪ ﺍﻟﻤﺎﺿـــﻲ‪ .‬ﻭﻧﺤﻦ‬

‫ﺷـــﺮﻛﺎﺕ ﻣﺘﺨﺼﺼﺔ ﺑﺈﻋﺎﺩﺓ ﺗﺪﺓﻳﺮ ﻛﺎﻓﺔ ﺍﻟﻤﺨﻠﻔﺎﺕ‬

‫ﻭﻫـــﺬﺍ ﻳﺄﺗـــﻲ ﻓـــﻲ ﺳـــﻴﺎﻕ ﻣﺴـــﺆﻭﻟﻴﺘﻨﺎ ﺗﺠـــﺎﻩ ﺑﻴﺌﺘﻨﺎ‬

‫ﻧﺘﺒـــﻊ ﺃﻧﻈﻤـــﺔ ﺩﻗﻴﻘﺔ ﻓﻲ ﻣﺠﺎﻝ ﺗﻘﻨﻴـــﻦ ﻭﺍﺩﺍﺭﺓ ﻛﺎﻓﺔ‬

‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ )ﺍﻟﻮﺭﻕ ﺍﻟﺘﺎﻟﻒ‪ ،‬ﺍﻷﻓـــﻼﻡ ﻭﺃﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ‪،‬‬

‫ﻭﻣﺠﺘﻤﻌﻨﺎ ﺍﻟﻤﺤﻠﻲ‪.‬‬

‫ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ‪ ،‬ﺍﻟﺸﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫ﺣﺎﻥ ﺍﻟﻮﻗـﺖ ﻟﺘﻐﻴﻴﺮ ﺍﻟﻨﻤـﻂ ﺍﻟﺘﻘﻠﻴـﺪﻱ ﻓـﻲ‬ ‫ﺇﺻﺪﺍﺭ ﺍﻟﺼﺤﻒ‬

‫ﺍﻟﺪﻛﺘﻮﺭ ﺳﻌﺪ ﺑﻦ ﺭﺍﺷﺪ ﺍﻟﺪﻭﺳﺮﻱ‬ ‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‬ ‫ﺍﻟﺸﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫ﺗﺄﺳﺴﺖ ﺍﻟﺸﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ ﻣﺪﻳﻨﺔ ﺟﺪﺓ ﻓﻲ ﻋﺎﻡ‬ ‫‪١٩٦٣‬ﻡ‪ .‬ﻭﺍﻟﻰ ﺟﺎﻧﺐ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻷﺧﺮﻯ ﺍﻟﺘﻲ ّ‬ ‫ﺗﻨﻔﺬﻫﺎ‪ ،‬ﺗﻘﻮﻡ ﺍﻟﺸﺮﻛﺔ‬ ‫ﺍﻟﺴﻌﻮﺩﻳﺔ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ ﺑﺈﺻﺪﺍﺭ ﺑﻌﺾ ﺍﻟﺼﺤﻒ ﺍﻟﻴﻮﻣﻴﺔ ﻛـ ”ﺍﻟﺸﺮﻕ‬ ‫ﺍﻷﻭﺳﻂ“ )ﺍﻟﻄﺒﻌﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ(‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺇﺻﺪﺍﺭ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺍﻟﻤﺠﻼﺕ‬ ‫ﻭﺍﻟﺼﺤﻒ ﺍﻟﺪﻭﺭﻳﺔ‪ .‬ﻭﻳﻨﻀﻢ ﺗﺤﺖ ﻟﻮﺍﺀﻫﺎ ﺧﻤﺲ ﺩﻭﺭ ﻟﻠﻄﺒﺎﻋﺔ‪ ،‬ﻭﻳﻌﻤﻞ ﻓﻴﻬﺎ‬ ‫ﻃﺎﻗﻢ ﻣﺆﻟﻒ ﻣﻦ ‪ ٦٠٠‬ﺷﺨﺺ‪.‬‬ ‫ﻣﺎ ﺍﻟﺘﻐﻴﺮﺍﺕ ﺍﻟﺘﻲ ﺗﺸـــﻬﺪﻫﺎ ﺻﻨﺎﻋﺔ ﺍﻟﻨﺸﺮ‬ ‫ﺗﺤﻮﻝ ﻛﺒﻴﺮ ﻧﺤﻮ‬ ‫ﻓﻲ ﺍﻟﺴﻌﻮﺩﻳﺔ‪ ،‬ﻭﻫﻞ ﺛﻤﺔ ّ‬

‫ﺗﻐﻴﻴﺮ ﺗﺼﻤﻴـــﻢ ﻭﻣﺤﺘﻮﻯ ﺍﻟﺼﺤﻒ ﺍﻟﺼﺎﺩﺭﺓ‬ ‫ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ؟‬

‫ﺍﻟﻮﻗﺖ ﻗﺪ ﺣﺎﻥ ﻟﺘﻐﻴﻴـــﺮ ﺍﻟﻨﻤﻂ ﺍﻟﺘﻘﻠﻴﺪﻱ ﻓﻲ ﺇﺻﺪﺍﺭ‬ ‫ﺍﻟﺼﺤﻒ‪.‬‬ ‫ﻫﻞ ﻳﺴـــﻤﺢ ﺍﻟﻨﻤﻂ ﺍﻟﺘﻘﻠﻴـــﺪﻱ ﻓﻲ ﺇﺻﺪﺍﺭ‬ ‫ﺍﻟﺼﺤـــﻒ ﺑﺘﻮﻇﻴـــﻒ ﺗﻘﻨﻴـــﺎﺕ ﺟﺪﻳﺪﺓ ﻓﻲ‬

‫ﻳﻌﻮﺩ ﺍﻟﺴـــﺒﺐ ﺑﺬﻟﻚ ﺍﻟﻰ ﻗﻴﺎﻡ ﻧﺎﺷـــﺮﻱ ﺍﻟﺼﺤﻒ ﻓﻲ‬ ‫ﻛﺜﻴـــﺮ ﻣـــﻦ ﺍﻷﺣﻴﺎﻥ ﺑﻄﺒﺎﻋـــﺔ ﻧﻔـــﺲ ﺍﻟﻜﻤﻴﺎﺕ ﻣﻦ‬ ‫ﺍﻟﺼﺤﻴﻔـــﺔ ﻭﺗﻮﺯﻳﻌﻬﺎ ﻋﻠﻰ ﻣﻨﺎﻓﺬ ﺍﻟﺒﻴﻊ ﺣﺘﻰ ﻭﺇﻥ ﻟﻢ‬ ‫ﺗﺤﻘﻖ ﻧﺴﺐ ﺍﻟﻤﺒﻴﻌﺎﺕ ﺫﺍﺗﻬﺎ‪ .‬ﻭﺑﻤﻌﻨﻰ ﺁﺧﺮ‪ ،‬ﺗﺴﻌﻰ‬ ‫ﻫـــﺬﻩ ﺍﻟﺼﺤـــﻒ ﺍﻟـــﻰ ﺗﺄﻛﻴـــﺪ ﺗﻮﺍﺟﺪﻫﺎ ﻓﻲ ﺍﻟﺴـــﻮﻕ‬ ‫ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺻﻌﻮﺑﺔ ﺍﻷﻭﺿﺎﻉ ﺍﻹﻗﺘﺼﺎﺩﻳﺔ‪.‬‬ ‫ﻫﻞ ﺗﺨﻄﻄﻮﻥ ﻟﺘﻨﻔﻴﺬ ﻣﻬﺎﻡ ﺍﻟﺘﻌﻬﻴﺪ ﻟﺼﺎﻟﺢ‬ ‫ﻋﻤﻼﺀ ﺩﻭﻟﻴﻴﻦ؟‬ ‫ﻳﻤﺘﻠﻚ ﻃ ّﺒﺎﻋﻮ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﺳﻌﺔ‬

‫ﺇﻧﺘﺎﺟﻴـــﺔ ﻛﺒﻴﺮﺓ‪ ،‬ﻭﻟﺪﻳﻬـــﻢ ﺍﻟﻘﺪﺭﺓ ﻋﻠـــﻰ ﺗﻨﻔﻴﺬ ﻣﻬﺎﻡ‬

‫ﺃﻋﺘﻘﺪ ﺑﺄﻥ ﺍﻟﺘﺼﻤﻴﻢ ﻋﻨﺼﺮ ﻣﻬﻢ ﻓﻲ ﻋﻤﻠﻴﺔ ﻃﺒﺎﻋﺔ‬ ‫ﺍﻟﺼﺤﻒ‪ ،‬ﻓﺎﻟﺸﻜﻞ ّ‬ ‫ﺍﻟﺠﺬﺍﺏ ﻟﺼﺤﻴﻔﺔ ﻣﺎ ﺳﻴﺘﺴﺒﺐ‬

‫ﻃﺒﺎﻋﺘﻬﺎ‪ ،‬ﻛﺈﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﺃﻭ‬

‫ﺣﺘﻤﴼ ﻓﻲ ﺯﻳﺎﺩﺓ ﺃﻋﺪﺍﺩ ﻗﺮﺍﺋﻬﺎ ﻭﺭﻓﻊ ﻋﺎﺋﺪﺍﺗﻬﺎ ﺍﻟﻤﺎﺩﻳﺔ‪،‬‬

‫ﺇﺻﺪﺍﺭﻫﺎ ﺑﻨﻈﺎﻡ ﺍﻟﺘﺸﺨﻴﺺ‪ ...‬ﺍﻟﺦ؟‬

‫ﻭﻗـــﺪ ﺩﺃﺑـــﺖ ﺍﻟﻜﺜﻴﺮ ﻣـــﻦ ﺍﻟﺼﺤﻒ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻋﻠﻰ‬

‫ﻟـــﻢ ﺗُﻮﻇﻒ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻓـــﻲ ﺇﺻﺪﺍﺭ‬

‫ﺗﻐﻴﻴـــﺮ ﺗﺼﺎﻣﻴﻤﻬﺎ ﻭﻓﻘﴼ ﻷﺣـــﺪﺙ ﺍﻟﺼﻴﺤﺎﺕ ﺍﻟﻤﺘﺒﻌﺔ‬

‫ﺍﻟﺼﺤﻒ‪ ،‬ﻭﺍﻟﺼﺤﻒ ﺍﻟﻤﺸـــﺨﺼﺔ ﻏﻴـــﺮ ﻣﺘﻮﻓﺮﺓ ﻓﻲ‬

‫ﻓﻲ ﻣﺠﺎﻝ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ‪.‬‬

‫ﺍﻟﻤﻤﻠﻜـــﺔ ﻟﻐﺎﻳﺔ ﺍﻵﻥ‪ .‬ﻭﻣﻦ ﺟﺎﻧﺐ ﺁﺧﺮ‪ ،‬ﻧﺘﻮﻗﻊ ﺭﺅﻳﺔ‬

‫ﻫﺬﺍ ﺍﻟﻘﻄﺎﻉ‪.‬‬

‫ﻫـــﻞ ﺗﺆﺛـــﺮ ُ‬ ‫ﺍﻟﻜﻠﻔـــﺔ ﻋﻠـــﻰ ﻋﻤﻠﻴـــﺔ ﺇﻧﺘﺎﺝ‬

‫ﻃﻠﺐ ﺃﻋﻠﻰ ﻋﻠﻰ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ‪.‬‬

‫ﻫﻞ ﺗﻄ ّﺒﻘﻮﻥ ﻣﻌﺎﻳﻴﺮ ﺑﻴﺌﻴﺔ ﺻﺎﺭﻣﺔ؟‬

‫ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﺗﺮﺗﻔﻊ ﻓﻴﻪ ﺗﻜﺎﻟﻴﻒ ﺍﻹﻧﺘﺎﺝ‪ ،‬ﻳﺒﺤﺚ‬

‫ﻫـــﻞ ﻛﺎﻥ ﻟﻠﺮﻛﻮﺩ ﺍﻹﻗﺘﺼـــﺎﺩﻱ ﺗﺄﺛﻴﺮ ﻛﺒﻴﺮ‬

‫ﺍﻟﻨﺎﺷﺮﻭﻥ ﻋﻦ ﻃﺮﻕ ﻛﻔﻴﻠﺔ ﺑﺘﺨﻔﻴﺾ ﺍﻟﻤﺼﺮﻭﻓﺎﺕ‬

‫ﻋﻠﻰ ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ؟‬

‫ﻓـــﻲ ﺣﻴـــﻦ ﺃﻧﻨﺎ ﻧﻄﺒـــﻊ ﻋﻠﻰ ﺍﻟـــﻮﺭﻕ ﺍﻟﻤﻌـــﺎﺩ ﺗﺪﻭﻳﺮﻩ‬

‫ﻣـــﻦ ﺧـــﻼﻝ ﺇﺻـــﺪﺍﺭ ﺻﺤـــﻒ ﺑﻤﺤﺘﻮﻳـــﺎﺕ ﻣﺮﻛﺰّﺓ‬

‫ﻟﻘﺪ ﺃﺛـــﺮﺕ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ ﺑﺸـــﻜﻞ ﻃﻔﻴﻒ‬

‫ﻭﻣﺘﻀﻤﻨﺔ ﻋﻠﻰ ﻋﺪﺩ ﻗﻠﻴﻞ ﻣﻦ ﺍﻟﺼﻔﺤﺎﺕ‪ ،‬ﺃﻭ ﺇﺻﺪﺍﺭ‬

‫ﻋﻠﻰ ﻗﻄﺎﻉ ﻧﺸـــﺮ ﺍﻟﺼﺤﻒ ﻓـــﻲ ﺍﻟﻤﻤﻠﻜﺔ‪ ،‬ﻓﻲ ﺣﻴﻦ‬

‫ﻓﻘـــﻂ ﻋﻨﺪﻣﺎ ﻳﻄﻠﺐ ﺍﻟﻌﻤﻴﻞ ﻣﻨـــﺎ ﺍﻟﻘﻴﺎﻡ ﺑﺬﻟﻚ‪ .‬ﻧﻘﻮﻡ‬ ‫ّ‬ ‫ﺍﻟﻤﺨﻠﻔـــﺎﺕ ﺍﻟﻮﺭﻗﻴﺔ‪ ،‬ﻭﺃﻟـــﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻤﻮﺍﺩ‬ ‫ﺑﺒﻴـــﻊ‬

‫ﺻﺤـــﻒ ﺑﺄﺣﺠﺎﻡ ﺻﻐﻴﺮﺓ‪ .‬ﺃﻧﺎ ﻣـــﻊ ﺍﻟﻄﺮﺡ ﺍﻟﻘﺎﺋﻞ ﺑﺄﻥ‬

‫ﺃﻥ ﺗﺄﺛﻴﺮﻫﺎ ﻛﺎﻥ ﺃﻋﻈﻢ ﻋﻠﻰ ﻗﻄﺎﻉ ﻧﺸـــﺮ ﺍﻟﻤﺠﻼﺕ‪.‬‬

‫ﺑﻌـــﺾ ﺍﻟﺼﺤـــﻒ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ‪ ،‬ﻭﻳﻘﻮﻡ‬ ‫ﺑﻄﺒﺎﻋﺘﻬـــﺎ ﺷـــﺮﻛﺎﺕ ﻃﺒﺎﻋـــﺔ ﻣﺤﻠﻴﺔ‪ ،‬ﻭﺍﻟﻌـــﺪﺩ ﻗﺎﺑﻞ‬ ‫ﻟﻺﺯﺩﻳﺎﺩ‪ ،‬ﺇﻻ ﺃﻥ ﻣﺸـــﻜﻠﺔ ﺇﺳـــﺘﺨﻼﺹ ﺍﻟﺘﺮﺍﺧﻴﺺ‬ ‫ﺍﻟﻤﻄﻠﻮﺑﺔ ﻟﻠﻨﺸﺮ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺳﺘُﻠﻘﻲ ﺑﻈﻼﻟﻬﺎ ﻋﻠﻰ‬

‫ﻧﻘـــﻮﻡ ﻓﻲ ﺍﻟﻐﺎﻟـــﺐ ﺑﺎﻟﻄﺒﺎﻋـــﺔ ﻋﻠﻰ ﺍﻟـــﻮﺭﻕ ﺍﻟﺠﺪﻳﺪ‪،‬‬

‫ﺍﻟﻜﻴﻤﺎﻭﻳـــﺔ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﺍﻟـــﻰ ﺇﺣـــﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ‬ ‫ﺍﻟﺴﻌﻮﺩﻳﺔ ﺍﻟﻤﺘﺨﺼﺼﺔ ﺑﺈﻋﺎﺩﺓ ﺍﻟﺘﺪﻭﻳﺮ‪.‬‬

‫‪ME Printer October 2009‬‬

‫ﺍﻟﺼﺤﻒ؟‬

‫ﺇﺭﺗﻔﺎﻉ ﻓﻲ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﺼﺤﻒ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻳﻘﺎﺑﻠﻬﺎ‬

‫ﺍﻟﺘﻌﻬﻴﺪ ﻟﺼﺎﻟﺢ ﺩﻭﺭ ﻧﺸـــﺮ ﻋﺎﻟﻤﻴـــﺔ‪ .‬ﻭﺑﺎﻟﻔﻌﻞ ﺗﺼﺪﺭ‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ‬ ‫ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﻳﺮﺗﻔـــﻊ ﻓﻴﻪ ﺍﻟﻄﻠﺐ ﻋﻠﻰ‬ ‫ﺍﻷﺧﺒﺎﺭ ﺍﻟﻤﻨﺸﻮﺭﺓ ﺍﻟﻜﺘﺮﻭﻧﻴﴼ‪ ،‬ﻫﻞ ﺗﻌﺘﻘﺪﻭﻥ‬ ‫ﺃﻧﻪ ﻳﻨﺒﻐﻲ ﻋﻠﻰ ﺍﻟﻨﺎﺷـــﺮﻳﻦ ﻧﺸﺮ ﺍﻟﻤﺤﺘﻮﻯ‬ ‫ﺍﻟﻬﺎﻡ ﻓﻲ ﺍﻟﻨﺴﺨﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻟﻠﺼﺤﻴﻔﺔ؟‬

‫ﺍﻟﻤﻄﺒـــﻮﻉ ﻟﻦ ﻳﻜـــﻮﻥ ﻣﻨﺘﺠﴼ ﺭﺍﺋﺠﴼ ﻓﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ‬

‫ﺷـــﺒﻜﺔ ﺍﻻﻧﺘﺮﻧﺖ ﻟﺰﻳﺎﺩﺓ ﻋﺪﺩ ﺍﻟﻘﺮﺍﺀ ﻣﻊ ﺍﻷﺧﺬ ﺑﻌﻴﻦ‬

‫ﻭﻗﺪ ﻳﺴـــﺘﻐﺮﻕ ﺫﻟـــﻚ ﺑﻌﺾ ﺍﻟﻮﻗﺖ‪ ،‬ﺇﻻ ﺃﻧﻪ ﺳـــﻴﺒﻘﻰ‬

‫ﺍﻻﻋﺘﺒﺎﺭ ﺍﻻﺳﺘﺜﻤﺎﺭ ﻓﻲ ﺑﻴﻊ ﺍﻟﺘﺤﻘﻴﻘﺎﺕ ﻭﺍﻟﻤﻌﻠﻮﻣﺎﺕ‬

‫ﻣﺘﻮﻓـــﺮﴽ ﻭﻟﻜـــﻦ ﺑﻜﻤﻴﺎﺕ ﻣﺤـــﺪﻭﺩﺓ‪ .‬ﻭﻳﺘﻮﺟﺐ ﻋﻠﻰ‬

‫ﻭﺍﻟﺼﻮﺭ ﻷﻃﺮﺍﻑ ﺃﺧﺮﻯ‪.‬‬

‫ﺍﻟﻨﺎﺷـــﺮﻳﻦ ﺣﻔﻆ ﺍﻻﺧﺒﺎﺭ ﻭﺍﻟﻤﻘـــﺎﻻﺕ ﺍﻟﻤﻬﻤﺔ ﻋﻠﻰ‬

‫ﻓﻠﺴﻄﻴﻦ‪ ،‬ﺻﺤﻴﻔﺔ ﺍﻷﻳﺎﻡ‬

‫ﺍﻟﺮﻛﻮﺩ ﺍﻹﻗﺘﺼﺎﺩﻱ ﻳﺪﻓﻌﻨﺎ ﺍﻟﻰ ﺗﻘﺪﻳﻢ‬ ‫ﺧﺪﻣﺎﺕ ﺃﻓﻀﻞ‬

‫ﻣﻬﺪﻱ ﺍﻟﻤﺼﺮﻱ‬ ‫ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ‬ ‫ﺻﺤﻴﻔﺔ ﺍﻷﻳﺎﻡ‬

‫ﺗﺄﺳﺴﺖ ﺻﺤﻴﻔﺔ ﺍﻷﻳﺎﻡ ﻓﻲ ﻋﺎﻡ ‪ ،،١٩٩٥‬ﻭﻫﻲ ﺗﺼﺪﺭ ﻋﻦ ﻣﺆﺳﺴﺔ ﺍﻷﻳﺎﻡ‬ ‫ﻟﻠﺼﺤﺎﻓﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻭﺍﻟﺘﻮﺯﻳﻊ‪ ،‬ﻭﺗﺘﺨﺬ ﻣﻦ ﻣﺪﻳﻨﺔ ﺭﺍﻡ ﺍﷲ ﺑﻔﻠﺴﻄﻴﻦ‬ ‫ﻣﻘﺮﴽ ﻟﻬﺎ‪ .‬ﻛﻤﺎ ﺗﻘﻮﻡ ﺍﻟﻤﺆﺳﺴﺔ ﺑﺘﻨﻔﻴﺬ ﻣﻬﺎﻡ ﻃﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳﻴﺔ‬ ‫ﻟﻠﻤﺪﺍﺭﺱ ﻓﻲ ﻓﻠﺴﻄﻴﻦ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺗﻨﻔﻴﺬ ﺃﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‪.‬‬ ‫ﻣﺎ ﺍﻷﻭﺿﺎﻉ ﺍﻟﺤﺎﻟﻴﺔ ﺍﻟﺘﻲ ﺗﻌﻴﺸـــﻬﺎ ﺻﻨﺎﻋﺔ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻓﻠﺴـــﻄﻴﻦ؟ ﻭﻣـــﺎ ﺍﻹﺟﺮﺍﺀﺍﺕ‬ ‫ﺍﻟﺘﻲ ﺇﺗﺨﺬﺗﻬﺎ ”ﺍﻷﻳﺎﻡ“ ﻟﻠﺘﻌﺎﻓﻲ ﻣﻦ ﺗﺒﻌﺎﺕ‬ ‫ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ؟‬

‫ﻭﺩﻭﺭﻳﺎﺕ ﻋﺮﺑﻴﺔ ﻭﺩﻭﻟﻴﺔ ﻣﺘﺨﺼﺼﺔ‪.‬‬ ‫ﻭﻣﻨﺬ ﻗﻴﺎﻣﻨﺎ ﺑﺘﺮﻛﻴﺐ ﻧﻈﺎﻡ ﺳـــﻲ ﺗﻲ ﺑﻲ ﻓﻲ ‪،٢٠٠٧‬‬ ‫ﻗﻤﻨـــﺎ ﺑﺈﺩﺧـــﺎﻝ ﻣﺎﻛﻴﻨـــﺔ ﻃﺒﺎﻋﺔ ﺍﺭﺑﻌﺔ ﻟـــﻮﻥ ﻣﻦ ﻧﻮﻉ‬ ‫ﻫﻴﺪﻟﺒﺮﺝ )ﻣﻘﺎﺱ ‪١٠٠ x ٧٠‬ﺳـــﻢ(‪ .‬ﺃﻣﺎ ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ‬

‫ﺇﻟـــﻰ ﺟﺎﻧـــﺐ ﺍﻟﻮﺿـــﻊ ﺍﻻﻗﺘﺼـــﺎﺩﻱ ﺍﻟﺨـــﺎﺹ ﺍﻟﺬﻱ‬

‫ﺑﺈﻋﺘﻤﺎﺩ ﺣﻠﻮﻝ ﺍﻟﻌﻤﻞ ﺍﻟﺮﻗﻤﻴﺔ ﻭﺃﻧﻈﻤﺔ ﺇﺩﺍﺭﺓ ﺍﻟﻤﻨﺘﺞ‪،‬‬

‫ﺗﻌﻴﺸـــﻪ ﻓﻠﺴـــﻄﻴﻦ‪ ،‬ﻣﻨﻌـــﺖ ﺻﺤﻴﻔﺘﻨﺎ ﻣـــﻦ ﺍﻟﺘﻮﺯﻳﻊ‬

‫ﻓﻘﺪ ﺗﻢ ﺗﺄﺟﻴﻞ ﻫﺬﻩ ﺍﻟﻤﺸﺎﺭﻳﻊ ﺣﺘﻰ ﺍﻟﻌﺎﻡ ‪.٢٠١٠‬‬

‫‪ME Printer October 2009‬‬

‫ﻓـــﻲ ﻣﺤﺎﻓﻈﺎﺕ ﻏـــﺰﺓ ﻭﻣﻨﺬ ﻣـــﺎ ﻳﺰﻳﺪ ﻋـــﻦ ﻋﺎﻣﻴﻦ‪،‬‬

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‫ﻭﻫﻮ ﻣﺎ ﺃﺛﺮ ﺑﺸـــﻜﻞ ﻣﻠﻤﻮﺱ ﻋﻠﻰ ﺳـــﻮﻕ ﺍﻻﻋﻼﻥ‬

‫ﻫﻞ ﺗﻌﺘﻘﺪﻭﻥ ﺑﺄﻧﻜﻢ ﻓﻲ ﻣﻮﺿﻊ ﺗﻨﺎﻓﺴـــﻲ‬

‫ﻭﺃﺩﻯ ﺍﻟـــﻰ ﺇﻧﺨﻔـــﺎﺽ ﻗـــ ّﺮﺍﺀ ﺍﻟﻨﺴـــﺨﺔ ﺍﻟﻤﻄﺒﻮﻋـــﺔ‬

‫ﻳﺆﻫﻠﻜﻢ ﻟﺠـــﺬﺏ ﻣﺰﻳﺪ ﻣـــﻦ ﺍﻟﻤﻌﻠﻨﻴﻦ ﺃﻭ‬

‫ﻣـــﻦ ﺍﻟﺼﺤﻴﻔـــﺔ ﻭﺇﺭﺗﻔﺎﻉ ﻣﻠﺤـــﻮﻅ ﻓﻲ ﻧﺴـــﺐ ﻗﺮﺍﺀ‬

‫ﺍﻟﺤﻔﺎﻅ ﻋﻠﻴﻬﻢ؟‬

‫ﺍﻟﺼﺤﻴﻔـــﺔ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ‪ .‬ﺍﺿﺎﻓﺔ ﻟﺬﻟﻚ‪ ،‬ﺍﺛﺮﺕ ﺍﻷﺯﻣﺔ‬

‫ﻟﻘـــﺪ ﻗﻤﻨﺎ ﻣﺆﺧﺮﴽ ﺑﻤﻀﺎﻋﻔﺔ ﻋﺪﺩ ﺍﻟﺼﻔﺤﺎﺕ ﺍﻟﻤﻠﻮﻧﺔ‬

‫ﺍﻻﻗﺘﺼﺎﺩﻳـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻋﻠﻰ ﺃﻋﻤﺎﻟﻨﺎ ﻭﺳـــﺎﻫﻤﺖ ﻓﻲ‬

‫ﻓﻲ ﺻﺤﻴﻔﺘﻨﺎ ﺇﻟﻰ ﺛﻼﺛﺔ ﺃﺿﻌﺎﻑ ﻣﺎ ﻛﺎﻧﺖ ﻋﻠﻴﻪ ﻣﻨﺬ‬

‫ﺗﻘﻠﻴﻞ ﻓﺮﺹ ﺍﻻﺳـــﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﺇﺿﺎﻓﻴﺔ‪.‬‬

‫ﻋﺎﻡ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺍﺳـــﺘﺤﺪﺍﺙ ﻗﺴﻢ ﺭﻗﺎﺑﺔ ﺍﻟﺠﻮﺩﺓ ﻓﻲ‬

‫ﺑﺎﺧﺮﺍﺝ ﻏﻴﺮ ﻣﺴـــﺒﻮﻕ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪.‬‬ ‫ﻧﺤـــﻦ ﻭﺍﺛﻘـــﻮﻥ ﻣـــﻦ ﺃﻥ ﺍﻟﻘـــﺪﺭﺍﺕ ﺍﻟﺘـــﻲ ﻧﻤﺘﻠﻜﻬـــﺎ‬ ‫ﻭﺑﻤﺴﺎﻋﺪﺓ ﻃﺎﻗﻤﻨﺎ ﺍﻟﻔﻨﻲ ﺍﻟﻤﺘﻤﺮﺱ‪ ،‬ﺳﻨﺘﻤﻜﻦ ﻣﻦ‬ ‫ﺇﺧﺮﺍﺝ ﺍﻟﻌﻤﻞ ﺑﺸﻜﻞ ﺳﻴﺒﻬﺮ ﻛﻞ ﻣﻦ ﻳﻨﻈﺮ ﺍﻟﻴﻪ‪.‬‬ ‫ﻛﻴﻒ ﺗﺨﻄﻄـــﻮﻥ ﻟﻠﺘﻌﺎﻣﻞ ﻣﻊ ﺍﻟﺨﻄﺮ ﺍﻟﺬﻱ‬ ‫ﺗﺸـــﻜﻠﻪ ﺛﻮﺭﺓ ﺍﻟﻨﺸـــﺮ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ؟ ﻭﻫﻞ‬ ‫ﺗﻌﺘﻘـــﺪﻭﻥ ﺃﻧﻪ ﻳﻨﺒﻐﻲ ﻓﺮﺽ ﺭﺳـــﻮﻡ ﻋﻠﻰ‬ ‫ﺍﻟﻘﺮﺍﺀ ﺍﻟﺮﺍﻏﺒﻴﻦ ﺑﺘﺼﻔﺢ ﺍﻷﺧﺒﺎﺭ ﻋﻠﻰ ﺷﺒﻜﺔ‬ ‫ﺍﻹﻧﺘﺮﻧﺖ؟‬ ‫ﻧﺴﺘﺨﺪﻡ ﺍﻻﻧﺘﺮﻧﺖ ﺑﺸـــﻜﻞ ﻭﺍﺳﻊ ﻓﻲ ﻛﺎﻓﺔ ﺃﻋﻤﺎﻟﻨﺎ‬ ‫ﺍﻻﻧﺘﺎﺟﻴـــﺔ ﻭﺍﻻﺩﺍﺭﻳـــﺔ ﻭﺍﻻﺗﺼـــﺎﻝ‪ ،‬ﺍﻻ ﺃﻧﻨـــﺎ ﻻ ﻧﻌﺘﻘﺪ‬ ‫ﺑﺄﻧـــﻪ ﻧﺠـــﺢ ﻓـــﻲ ﺃﻥ ﻳﻜﻮﻥ ﻭﺳـــﻴﻠﺔ ﺇﻋﻼﻧﻴـــﺔ ﻓﺎﻋﻠﺔ‬ ‫ﻓـــﻲ ﻫﺬﻩ ﺍﻟﺒﻘﻌـــﺔ ﻣﻦ ﺍﻟﻌﺎﻟﻢ‪ .‬ﻓﻔﻲ ﺣـــﺎﻝ ﻗﺮﺭﺕ ﺃﻱ‬ ‫ﻣـــﻦ ﺍﻟﺼﺤﻒ ﺑﺎﻟﺘﺤـــﻮﻝ ﻛﻠﻴﴼ ﻣﻦ ﺍﻟﻨﺸـــﺮ ﺍﻟﺘﻘﻠﻴﺪﻱ‬ ‫)ﺍﻟﻤﻄﺒـــﻮﻉ( ﺍﻟـــﻰ ﺍﻻﻟﻜﺘﺮﻭﻧـــﻲ‪ ،‬ﻓﺈﻧﻨﻲ ﺃﺟـــﺰﻡ ﺑﺄﻧﻬﺎ‬ ‫ﺳـــﺘﺨﺮﺝ ﺗﻠﻘﺎﺋﻴـــﴼ ﻣﻦ ﺳـــﻮﻕ ﺍﻻﻋـــﻼﻥ‪ ،‬ﻭﺫﻟﻚ ﻷﻥ‬ ‫ﺍﻟﻤﻌﻠـــﻦ ﻓـــﻲ ﺻﺤﻴﻔﺔ ﻣـــﺎ ّ‬ ‫ﻳﻔﻀﻞ ﺍﻟﺘﺮﻭﻳﺞ ﻟﺴـــﻠﻌﺘﻪ‬

‫ﻭﺑﻐﻴﺔ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﻧﺴﺐ ﻣﺒﻴﻌﺎﺕ ﻣﺴﺘﻘﺮﺓ‪ ،‬ﻳﺪﻓﻌﻨﺎ‬

‫ﻛﺎﻓﺔ ﻣﺮﺍﺣﻞ ﺍﻟﻌﻤﻞ‪ ،‬ﻭﺑﻬﺬﺍ ﻧﻜﻮﻥ ﻗﺪ ﻭﺿﻌﻨﺎ ﺃﻧﻔﺴﻨﺎ‬

‫ﺍﻟﺮﻛـــﻮﺩ ﺍﻟﻰ ﺍﻟﺒﺤـــﺚ ﻋﻦ ﺧﺪﻣـــﺎﺕ ﻭﻣﻨﺘﺠﺎﺕ ﺫﺍﺕ‬ ‫ﺍﻟﻘﻴﻤﺔ ﺍﻟﻤﻀﺎﻓﺔ ﻭﺗﻘﺪﻳﻤﻬﺎ ﺍﻟﻰ ﺍﻟﻘﺮﺍﺀ‪.‬‬

‫ﻓـــﻲ ﻣﻘﺪﻣﺔ ﺍﻟﻄ ّﺒﺎﻋﻴﻦ ﻓﻲ ﻓﻠﺴـــﻄﻴﻦ ﻋﻨﺪﻣﺎ ﻳﻜﻮﻥ‬

‫ﺍﻟﺤﺪﻳـــﺚ ﻋﻦ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻭﺍﻟﺪﻭﺭﻳﺎﺕ‪ .‬ﺃﻣﺎ ﻓﻴﻤﺎ‬

‫ﻭﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﺷﺒﻜﺔ ﺍﻟﺒﺎﻋﺔ ﻭﺍﻟﻤﻮﺯﻋﻴﻦ ﺍﻟﺨﺎﺭﺟﻴﻴﻦ‬

‫ﺍﻟﻔﻠﺴﻄﻴﻨﻲ ﺍﻟﻰ ﺍﻟﺤﺪ ﺍﻟﺬﻱ ﻳﺸﺠﻊ ﻋﻠﻰ ﺍﻻﺳﺘﺜﻤﺎﺭ‬

‫ﻻ‪ ،‬ﻟﻴﺲ ﺑﻌﺪ!‬

‫ﻟﻠﺼﺤﻴﻔﺔ‪ ،‬ﻗﻤﻨﺎ ﺧﻼﻝ ﺍﻟﻌﺎﻣﻴﻦ ﺍﻟﻤﻨﺼﺮﻣﻴﻦ ﺑﺘﻮﻓﻴﺮ‬

‫ﺍﻟﻠﻤـــﺎﻉ‪ ،‬ﻓﻠﻢ ﻳﻨﻤﻮ ﺳـــﻮﻕ ﺍﻻﻋﻼﻥ‬ ‫ﻳﺘﻌﻠـــﻖ ﺑﺎﻟـــﻮﺭﻕ ّ‬

‫ﺧﺪﻣـــﺔ ﺍﻻﺷـــﺘﺮﺍﻛﺎﺕ ﺍﻟﻤﺒﺎﺷـــﺮﺓ ﺑﻮﺍﺳـــﻄﺔ ﻣﻨﻈﻮﻣﺔ‬

‫ﻓﻲ ﻣﻌـــﺪﺍﺕ ﺗﺘﻴﺢ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﻫـــﺬﺍ ﺍﻟﻨﻮﻉ ﺍﻟﻤﻤﻴﺰ‬

‫ﺗﻮﺯﻳـــﻊ ﺧﺎﺻﺔ ﺑﺎﻟﺸـــﺮﻛﺔ ﻭﺍﻟﺘـــﻲ ﺗﻌﻤﻞ ﻋﻠـــﻰ ﺯﻳﺎﺩﺓ‬

‫ﻣﻦ ﺍﻟﻮﺭﻕ‪ ،‬ﺍﻻ ﺃﻧﻨﺎ ﻓﻲ ”ﺍﻷﻳﺎﻡ“ ﻋﻠﻰ ﺃﺗﻢ ﺍﻹﺳـــﺘﻌﺪﺍﺩ‬

‫ﻫـــﻞ ﺗﻨﻈﺮﻭﻥ ﺍﻟﻰ ﺃﻋﻤﺎﻝ ﺍﻟﺘﻌﻬﻴﺪ ﻋﻠﻰ ﺍﻧﻬﺎ‬

‫ﺍﻟﺤﺼـــﺔ ﺍﻟﺴـــﻮﻗﻴﺔ ﻟﺼﺤﻴﻔﺘﻨـــﺎ ﻣـــﻦ ﺧـــﻼﻝ ﺧﺪﻣﺔ‬

‫ﻟﺘﻠﺒﻴـــﺔ ﺣﺎﺟﺎﺕ ﺍﻟﻤﻌﻠﻨﻴﻦ ﺍﻟﻤﺤﻠﻴﻴـــﻦ ﻭﺍﻹﻗﻠﻴﻤﻴﻴﻦ‪،‬‬

‫ﻫﻞ ﺇﻧﻀﻤﺖ ”ﺍﻷﻳﺎﻡ“ ﺍﻟـــﻰ ُﺭﻛﺐ ﺍﻟﻤﻄﺎﺑﻊ‬

‫ﺗﻮﺯﻳﻊ ﻣﻤﻴﺰﺓ ﺳـــﻴﺘﻢ ﺍﺛﺮﺍﺋﻬﺎ ﺑﺎﺳﺘﻘﻄﺎﺏ ﻣﻄﺒﻮﻋﺎﺕ‬

‫ﺣﺘﻰ ﻭﺇﻥ ﺗﻄﻠﺒﺖ ﺃﻋﻤﺎﻟﻬﻢ ﺇﺳـــﺘﺨﺪﺍﻡ ﻭﺭﻕ ﻟﻤﺎﻉ ﺃﻭ‬

‫ﻟـــﻢ ﻳﺘﻢ ﻟﻐﺎﻳﺔ ﺍﻵﻥ ﺇﺩﺧﺎﻝ ﻃـــﺮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻼﻣﺎﺋﻴﺔ‬

‫ﻓﻲ ﺍﻟﻨﺴـــﺨﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻟﺘﻠﻚ ﺍﻟﺼﺤﻴﻔﺔ ﻭﻟﻴﺲ ﻓﻲ‬ ‫ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﻣﻨﻬﺎ‪ .‬ﻫﻞ ﺣﺎﻥ ﺍﻟﻮﻗﺖ ﻟﻔﺮﺽ ﺭﺳـــﻮﻡ‬ ‫ﻋﻠﻰ ﺍﻟﻘﺮﺍﺀ ﻋﻨـــﺪ ﺗﺼ ّﻔﺤﻬﻢ ﻟﻸﺧﺒﺎﺭ ﺍﻷﻟﻜﺘﺮﻭﻧﻴﺔ؟!‬

‫ﺍﻟﺘﻲ ﺗﻄ ّﺒﻖ ﺍﻟﻘﻮﺍﻧﻴﻦ ﺍﻟﺒﻴﺌﻴﺔ ﺍﻟﺴﻠﻴﻤﺔ؟‬

‫ﻓﻲ ﺣﻴﻦ ﻳﺘـــﻢ ﺇﺩﺍﺭﺓ ﺍﻟﺘﺼﻤﻴﻢ ﻭﺍﻷﻟﻮﺍﻥ ﺑﺈﺳـــﺘﺨﺪﺍﻡ‬ ‫ﺣﻠـــﻮﻝ ﻣـــﻦ ﺷـــﺮﻛﺘﻲ ﻛـــﻮﺩﺍﻙ ﻭﺟـــﻲ ﺃﻡ ﺟـــﻲ‪ .‬ﺃﻣﺎ‬

‫ّ‬ ‫ﺗﺨﻄﻄﻮﻥ ﻹﻋﺘﻤﺎﺩ ﺇﺟﺮﺍﺀﺍﺕ ﻣﻦ ﺷﺄﻧﻬﺎ‬ ‫ﻫﻞ‬ ‫ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﺒﻴﺌﺔ؟‬

‫ﺧﻀﺎﺭﴽ ﻭﻧﺴـــﻌﻰ ﻷﻥ ﻧﻜﻮﻥ ﻻﻋﺒﻴﻦ ﺭﺋﻴﺴـــﻴﻴﻦ ﻓﻲ‬ ‫ﺍﻟﺘﺮﻭﻳﺞ ﻟﻠﻄﺒﺎﻋﺔ ”ﺍﻟﺨﻀـــﺮﺍﺀ“‪ .‬ﻧﻤﻠﻚ ﻧﻈﺎﻣﴼ ﻹﺩﺍﺭﺓ‬

‫ﻣﺠﻬﺰ ﺑﻤﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ”ﻛﻲ‬ ‫ﺍﻟﻘﺴﻢ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻬﻮ ّ‬

‫ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ ،‬ﺑﺪﺃﻧﺎ ﺑﺈﺗﺨﺎﺫ ﺧﻄﻮﺍﺕ‬

‫ﺍﻟﻤﺨﻠﻔـــﺎﺕ ﻭﺇﺭﺳـــﺎﻟﻬﺎ ﻷﻏﺮﺍﺽ ﺇﻋـــﺎﺩﺓ ﺍﻟﺘﺪﻭﻳﺮ‪ ،‬ﺃﻣﺎ‬

‫ﺑـــﻲ ﺃﻱ ﻛﻮﻧﺘﻴﻨﺎﻧﺖ ﻫﺎﻳﺒـــﺮﺩ“‪ ،‬ﻭ“ﻛﻲ ﺑﻲ ﺃﻱ ‪،“٢١٣‬‬

‫ﻧﺤﻮ ﺇﻋﺘﻤﺎﺩ ﻣﻤﺎﺭﺳـــﺎﺕ ﺻﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ‪ .‬ﻛﻤﺎ ﺳﻨﻘﻮﻡ‬

‫ﻓﻴﻤـــﺎ ﻳﺘﻌﻠﻖ ﺑﺎﻟﻤﻮﺍﺩ ﺍﻟﻜﻴﻤﺎﻭﻳﺔ ﻭﺃﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻓﺈﺫﺍ‬

‫ﻭ“ﻣﺎﻧﻮﻏﺮﺍﻑ ﻫﺎﻳﻼﻳﻦ“ ﻭﺃﻭﺭﻳﻨﺖ‪.‬‬

‫ﺑﺘﻄﺒﻴـــﻖ ﺫﻟـــﻚ ﻋﻠـــﻰ ﺃﻗﺴـــﺎﻡ ﺇﻧﺘـــﺎﺝ ﺍﻟﺼﺤـــﻒ ﻓﻲ‬

‫ﻧﻈﺮﻧﺎ ﺍﻟﻰ ﺳـــﻌﺮ ﺍﻷﻟﻮﺍﺡ ﺍﻟﺘﻲ ﻻ ﺗﺘﻄﻠﺐ ﻣﻌﺎﻟﺠﺔ‪ /‬ﺃﻭ‬

‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟـــﻚ‪ ،‬ﻟﺪﻳﻨﺎ ﺷـــﺮﻛﺔ ﺗﻮﺯﻳﻊ ﺩﺍﺧﻠﻴﺔ ﺇﺳـــﻤﻬﺎ‬

‫ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﺍﻟﻘﺮﻳﺐ‪ .‬ﻧﻘﻮﻡ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﻣﻮﺍﺩ ﻭﺃﺣﺒﺎﺭ‬

‫ﺗﻠﻚ ﺍﻟﺘﻲ ﺗﻜﻮﻥ ﺧﺎﻟﻴـــﺔ ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻜﻴﻤﺎﻭﻳﺔ‪ ،‬ﻓﺈﻧﻨﺎ‬

‫”ﺗﻮﺯﻳـــﻊ“‪ ،‬ﺗﺘﻤﺘـــﻊ ﺑﻘـــﺪﺭﺍﺕ ﻭﺧﺒـــﺮﺍﺕ ﻋﺎﻟﻤﻴـــﺔ ﻓﻲ‬

‫ﺻﺪﻳﻘـــﺔ ﻟﻠﺒﻴﺌـــﺔ ﺿﻤـــﻦ ﺑﻌـــﺾ ﻣﻬﺎﻣﻨـــﺎ ﺍﻟﻄﺒﺎﻋﻴﺔ‪،‬‬

‫ﺣﺘﻤﴼ ﺳـــﻨﻘﻮﻡ ﺑﺈﺳـــﺘﺨﺪﺍﻣﻬﺎ ﻋﻨﺪﻣﺎ ﺗﻜـــﻮﻥ ﻣﺠﺪﻳﺔ‬

‫ﺗﺨﻠﻴﺺ ﺟﻤﻴﻊ ﺍﻟﻤﻬﺎﻡ ﺍﻟﻠﻮﺟﺴﺘﻴﺔ ﺫﺍﺕ ﺍﻟﻌﻼﻗﺔ‪.‬‬

‫ﻭﻧﻌﻤـــﻞ ﺣﺎﻟﻴـــﴼ ﻋﻠـــﻰ ﺗﺤﻘﻴـــﻖ ﺑﻴﺌـــﺔ ﻋﻤـــﻞ ﺃﻛﺜـــﺮ‬

‫ﺇﻗﺘﺼﺎﺩﻳﴼ ﻭﺫﺍﺕ ﺟﻮﺩﺓ ﻣﻘﺒﻮﻟﺔ ﻋﺎﻟﻤﻴﴼ‪.‬‬

‫ﻣﺼﺮ‪ ،‬ﻣﺆﺳﺴﺔ ﺩﺍﺭ ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ‬

‫ﻳﻨﺒﻐﻲ ﺗﺤﺪﻳﺪ ﺇﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﻘﺮﺍﺀ‬ ‫ﻭﺍﻹﻳﻔﺎﺀ ﺑﻬﺎ‬

‫ﻣﺤﻤﺪ ﻋﻬﺪﻱ ﻓﻀﻠﻲ‬ ‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‬ ‫ﻣﺆﺳﺴﺔ ﺩﺍﺭ ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ‬

‫ﺗﺄﺳﺴﺖ ﺻﺤﻴﻔﺔ ”ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ“ ﻋﺎﻡ ‪ ،١٩٥٢‬ﻭﺗﻘﻮﻡ ﺑﺈﺻﺪﺍﺭﻫﺎ ﻣﺆﺳﺴﺔ ﺩﺍﺭ‬ ‫ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ ﺍﻟﻤﺼﺮﻳﺔ‪.‬‬ ‫ﻛﻴـــﻒ ﺃﺛﺮﺕ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﺮﺍﻫﻨﺔ ﻋﻠﻰ‬ ‫ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﻣﺎ ﺍﻹﺟﺮﺍﺀﺍﺕ‬ ‫ﺍﻟﺘﻲ ﺇﺗﺒﻌﺘﻬﺎ ﻣﺆﺳﺴﺘﻜﻢ ﻟﺘﺠﺎﻭﺯ ﺗﺒﻌﺎﺗﻬﺎ؟‬

‫ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﺠﺎﺭﻳﺔ‪.‬‬ ‫ﻫﻞ ﺗﺘﻀﻤﻦ ﺍﻟﺴﻴﺎﺳﺎﺕ ﺍﻟﺘﻲ ﻗﻤﺘﻢ ﺑﺬﻛﺮﻫﺎ‬

‫ﺑﻼ ﺷـــﻚ ﺃﻥ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻗﺪ ﺃﺛﺮﺕ ﺳـــﻠﺒﴼ‬

‫ﺁﻧﻔﴼ‪ ،‬ﺇﻳﻼﺀ ﻣﺰﻳﺪ ﻣﻦ ﺍﻹﻫﺘﻤﺎﻡ ﺑﻨﻈﺎﻡ ﺗﻮﺯﻳﻊ‬

‫ﻋﻠﻰ ﺟﻤﻴﻊ ﺍﻟﺼﺤﻒ‪ .‬ﻭﻟﻜـــﻦ ﺑﺎﻟﺘﻄﻮﻳﺮ ﻭﺍﻟﺘﺤﺪﻳﺚ‬

‫ﺍﻟﺼﺤﻒ؟‬

‫ﻭﺍﻟﺘﺠﻮﻳـــﺪ ﻳﻤﻜﻦ ﻟﻠﺼﺤﻒ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﻤﻌﻠﻨﻴﻦ‪،‬‬

‫ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﻨﻈﺎﻡ ﺗﻮﺯﻳﻊ ﺍﻟﺼﺤﻒ‪ ،‬ﺗﺘﺒﻊ ﻣﺆﺳﺴـــﺘﻨﺎ‬

‫ﻓﻘـــﺪ ﻳﻨﺨﻔـــﺾ ﺍﻟﻄﻠـــﺐ ﻋﻠـــﻰ ﺍﻹﻋـــﻼﻥ ﻟﻈﺮﻭﻑ‬

‫ﺑﻌـــﺾ ﺍﻟﺘﻮﺟﻬﺎﺕ ﻭﺍﻻﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ‪ ،‬ﻭﻣﻨﻬﺎ ﺇﺻﺪﺍﺭ‬

‫ﻣـــﺎ ﻭﻟﻜﻨﻪ ﺳـــﺮﻋﺎﻥ ﻣﺎ ﻳﻌـــﻮﺩ ﻟﻼﺭﺗﻔﺎﻉ ﻣـــﺮﺓ ﺃﺧﺮﻯ‪،‬‬

‫ﺍﻟﺠﺮﺍﺋـــﺪ ﺇﻗﻠﻴﻤﻴـــﴼ‪ ،‬ﻭﺍﺣـــﺪﺍﺙ ﺗـــﻮﺍﺯﻥ ﺑﻴﻦ ﺍﻻﻧﺘﺸـــﺎﺭ‬

‫ﻭﻗـــﺪ ﻳﻔﻮﻕ ﻫـــﺬﺍ ﺍﻟﻄﻠﺐ ﺟﻤﻴﻊ ﺍﻟﺘﻮﻗﻌﺎﺕ ﺍﻟﺴـــﺎﺑﻘﺔ‪.‬‬

‫ﻭﺍﻟﺘﻜﻠﻔـــﺔ‪ ،‬ﻭﺯﻳـــﺎﺩﺓ ﻧﻘـــﺎﻁ ﺍﻟﺘﻮﺯﻳـــﻊ ﻓﻲ ﻛﺎﻓـــﺔ ﺍﻧﺤﺎﺀ‬

‫ﻭﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﻤﺆﺳﺴﺔ‪ ،‬ﺗﺸـــﻴﺮ ﺍﻟﻤﻴﺰﺍﻧﻴﺎﺕ ﺑﺄﻧﻨﺎ ﺣﻘﻘﻨﺎ‬

‫ﻣﺼﺮ‪ ،‬ﺍﻟـــﻰ ﺟﺎﻧﺐ ﺗﻄﻮﻳﺮ ﺍﻟﻘﺎﺋﻤﻴـــﻦ ﻋﻠﻰ ﺍﻟﻤﺒﻴﻌﺎﺕ‬

‫ﺯﻳـــﺎﺩﺓ ﻛﺒﻴﺮﺓ ﻓـــﻲ ﺍﻻﻳﺮﺍﺩﺍﺕ ﻭﺍﻟﺘﻲ ﺗـــﺰﺩﺍﺩ ﻋﺎﻣﴼ ﺑﻌﺪ‬

‫ﻣﻦ ﺧﻼﻝ ﺇﻧﺸـــﺎﺀ ﺍﻛﺸـــﺎﻙ ﺛﺎﺑﺘﺔ ﻓﻲ ﻛﻞ ﻣﺤﺎﻓﻈﺔ‪،‬‬

‫ﻋـــﺎﻡ‪ .‬ﻭﺗﺮﺟـــﻊ ﻫـــﺬﻩ ﺍﻟﺰﻳﺎﺩﺓ ﺍﻟـــﻰ ﺍﻟﺴﻴﺎﺳـــﺎﺕ ﺍﻟﺘﻲ‬

‫ﺗﻘﻮﻡ ﺑﺒﻴﻊ ﺍﻟﺼﺤﻒ ﻭﻛﺎﻓﺔ ﺍﺻﺪﺍﺭﺍﺕ ﺍﻟﻤﺆﺳﺴـــﺔ ﺍﻟﻰ‬

‫ﺗﻄﺒﻘﻬﺎ ﺍﻟﻤﺆﺳﺴـــﺔ ﻓﻲ ﻭﺿﻊ ﺍﻟﻤﻴﺰﺍﻧﻴﺎﺕ ﺍﻟﺴـــﻨﻮﻳﺔ‬

‫ﺟﺎﻧﺐ ﺍﻟﺼﺤﻒ ﺍﻷﺧﺮﻯ‪.‬‬

‫ﻭﻣﺘﺎﺑﻌـــﺔ ﺗﺤﻘﻴﻘﻬﺎ ﻣﻊ ﺍﻷﺧﺬ ﺑﻌﻴـــﻦ ﺍﻻﻋﺘﺒﺎﺭ ﺗﻨﻮﻳﻊ‬ ‫ﺳﻨﻘﻮﻡ ﺑﻤﺸﺎﺭﻳﻊ ﺇﺳﺘﺜﻤﺎﺭﻳﺔ ﻃﺒﻘﴼ ﻟﺘﺨﻄﻴﻂ ﻣﺴﺒﻖ‪،‬‬

‫ﻣﻬﻤﴼ ﻓﻲ ﻧﺠﺎﺣﻬﺎ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ؟‬

‫ﻭﺍﻟـــﺬﻱ ﺳـــﻴﺘﻀﻤﻦ ﺗﻄﻮﻳـــﺮ ﺍﻟﻨﺴـــﺨﺔ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ‬

‫ﻳﻌـــﺪ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ ﻭﺍﻻﺧﺮﺍﺝ ﺍﻟﺼﺤﻔﻲ ﻣﻦ ﺃﺑﺮﺯ‬

‫ﻟﻜﺎﻓـــﺔ ﺍﺻـــﺪﺍﺭﺍﺕ ﺍﻟﻤﺆﺳﺴـــﺔ‪ ،‬ﻭﺗﻄﻮﻳـــﺮ ﺃﺭﺷـــﻴﻒ‬

‫ﺍﻫﺘﻤﺎﻣﺎﺕ ﺳـــﻜﺮﺗﺎﺭﻳﺔ ﺍﻟﺘﺤﺮﻳـــﺮ‪ ،‬ﻭﻫﻢ ﻋﻠﻰ ﺇﻃﻼﻉ‬

‫ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﻭﺍﻟﺼﻮﺭ‪ ،‬ﺍﻟﻰ ﺟﺎﻧـــﺐ ﺗﺤﺪﻳﺚ ﺍﻟﻤﻌﺪﺍﺕ‬

‫ﺩﺍﺋـــﻢ ﺑﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﻘـــﺎﺭﻱﺀ ﻭﺍﻟﻤﻌﻠﻦ ﺑﻬﺪﻑ ﺗﺤﻘﻴﻖ‬

‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻃﺒﻘﴼ ﻟﺤﺎﺟﺔ ﺍﻟﻌﻤﻞ‪ ،‬ﻭﺗﺤﺪﻳﺚ ﻭﺗﻮﺳـــﻌﺔ‬

‫ﺍﻻﻧﺘﺸـــﺎﺭ ﻭﺯﻳﺎﺩﺓ ﺍﻟﺘﻮﺯﻳـــﻊ ﻭﺟﺬﺏ ﻗـــﺮﺍﺀ ﺟﺪﺩ‪ .‬ﻭﻗﺪ‬

‫ﺍﻟﺘﺎﺑﻠﻮﻳـــﺪ‪ ،‬ﻭﺗﺘﻀﻤﻦ ﺍﻹﺻـــﺪﺍﺭﺍﺕ ﺍﻟﺘﻲ ﻃﺒﻌﺖ ﺑﻬﺬﺍ‬ ‫ﺍﻟﻤﻘﺎﺱ ”ﺃﺧﺒﺎﺭ ﺍﻟﺮﻳﺎﺿـــﺔ“ ﻭ“ﺍﻟﺤﻮﺍﺩﺙ“ ﻭ“ﺍﻷﺩﺏ“‪.‬‬ ‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ‪ ،‬ﺗﻘـــﻮﻡ ﺩﺍﺭ ﺃﺧﺒﺎﺭ ﺍﻟﻴـــﻮﻡ ﺑﺘﺒﻨﻲ ﺇﺻﺪﺍﺭ‬ ‫ﺍﻟﺠﺮﺍﺋﺪ ﺍﻻﻗﻠﻴﻤﻴﺔ ﻭﺍﻟﺘﻲ ﺗﺨﺪﻡ ﺧﺼﻮﺻﻴﺔ ﺍﻟﻘﺎﺭﻱﺀ‬ ‫ﻭﺍﻟﻤﻌﻠـــﻦ ﻣﻌـــﴼ‪ .‬ﺃﻣـــﺎ ﻣﻮﺿـــﻮﻉ ﺍﺧﺘﺼـــﺎﺭ ﻣﺤﺘـــﻮﻯ‬ ‫ﺍﻟﺼﺤﻴﻔـــﺔ ﻓﻬﻮ ﻏﻴﺮ ﻣﻄـــﺮﻭﻕ ﺣﺎﻟﻴﴼ ﻭﻟﻜﻦ ﻣﻄﻠﻮﺏ‬ ‫ﺗﺤﺪﻳﺪ ﺇﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﻘﺮﺍﺀ ﻭﺍﻟﻌﻤﻞ ﻋﻠﻰ ﺍﻹﻳﻔﺎﺀ ﺑﻬﺎ‪.‬‬ ‫ﻛﻴﻒ ﺗﺘﻌﺎﻣﻠﻮﻥ ﻣﻊ ﺍﻟﺘﻨﺎﻓﺴﻴﺔ ﺍﻟﻤﺘﻨﺎﻣﻴﺔ ﻓﻲ‬ ‫ﻗﻄﺎﻉ ﺍﻹﻋﻼﻧﺎﺕ‪ ،‬ﻭﺧﺎﺻﺔ ﺑﻮﺟﻮﺩ ﻭﺳـــﺎﺋﻂ‬ ‫ﺍﻟﻨﺸﺮ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ؟‬ ‫ﻳﺘـــﻢ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺍﻟﻄﻠـــﺐ ﺍﻟﻤﺘﻨﺎﻣﻲ ﻟﻺﻋﻼﻧﺎﺕ ﻣﻦ‬ ‫ﺧﻼﻝ ﺯﻳﺎﺩﺓ ﻋـــﺪﺩ ﺻﻔﺤﺎﺕ ﺍﻟﺠﺮﻳﺪﺓ ﻃﺒﻘﴼ ﻟﻠﺤﺎﺟﺔ‬ ‫ﻭﺑﺎﺿﺎﻓـــﺔ ﺍﻟﻤﻼﺣﻖ ﺍﻟﻤﺘﺨﺼﺼـــﺔ ﺑﻘﻄﺎﻋﺎﺕ ﺧﺎﺻﺔ‬ ‫ﻛﺎﻟﺴﻴﺎﺭﺍﺕ ﻭﺍﻟﺮﻳﺎﺿﺔ ﻭﺍﻟﺘﻌﻠﻴﻢ ﻭﺃﺧﺒﺎﺭ ﺍﻟﻤﺤﺎﻓﻈﺎﺕ‪.‬‬ ‫ﻭﺑﺎﻻﺿﺎﻓﺔ ﺇﻟﻰ ﺟـــﺬﺏ ﺍﻟﻌﻤﻼﺀ ﻟﻺﻋﻼﻥ ﺍﻟﻤﻄﺒﻮﻉ‪،‬‬ ‫ﻧﻘـــﻮﻡ ﺑﻮﺿـــﻊ ﺍﻋﻼﻧﺎﺗﻬﻢ ﻋﻠﻰ ﺍﻟﻤﻮﻗـــﻊ ﺍﻻﻟﻜﺘﺮﻭﻧﻲ‬ ‫ﻟﻠﺼﺤﻴﻔـــﺔ‪ .‬ﻧﻘﻮﻡ ﺃﻳﻀﴼ ﺑﻄﺒﺎﻋﺔ ﻣﻼﺣﻖ ﻣﺘﺨﺼﺼﺔ‬ ‫ﻭﺑﺮﻭﺷـــﻮﺭﺍﺕ ﻋﻠﻰ ﻭﺭﻕ ﺍﻟﻠﻤﺎﻉ ﺃﻭ ﻭﺭﻕ )‪،(L.W.C‬‬ ‫ﻭﻳﺘـــﻢ ﺍﺩﺧﺎﻟﻬﺎ ﻓـــﻲ ﺍﻟﺼﺤﻴﻔﺔ ﻃﺒﻘـــﴼ ﻟﺨﻄﺔ ﺍﻟﺘﻮﺯﻳﻊ‬ ‫ﻭﺍﻟﺘـــﻲ ﺗﻜﻮﻥ ﺇﻣـــﺎ ﻓﻲ ﻣﻨﺎﻃﻖ ﻣﺤـــﺪﺩﺓ ﺃﻭ ﻓﻲ ﻛﺎﻓﺔ‬ ‫ﺃﻧﺤﺎﺀ ﻣﺼﺮ‪.‬‬

‫‪ME Printer October 2009‬‬

‫ﻣﺼﺎﺩﺭ ﺍﻟﺪﺧﻞ‪.‬‬

‫ﺍﻟﻰ ﺃﻱ ﻣﺪﻯ ﻳﻌﺪ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻴﻔﺔ ﻋﺎﻣ ً‬ ‫ﻼ‬

‫ﻛﺎﻧﺖ ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ ﺃﻭﻝ ﺍﻟﺼﺤﻒ ﺍﻟﺘﻲ ﺗﻄﺒﻊ ﺑﻤﻘﺎﺱ‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ‬

‫ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‪ ،‬ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺶﺭ‬

‫ﺻﺤﻒ ﺍﻟﺘﺎﺑﻠﻮﻳﺪ ﺗﻠﻘﻰ ﺭﻭﺍﺟﴼ ﻛﺒﻴﺮﴽ‬

‫ﻋﻠﻲ ﺳﻴﻒ ﺍﻟﻨﻌﻴﻤﻲ‬ ‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‬ ‫ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‬

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‫ﺗﺘﺨﺼﺺ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺑﺘﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺑﻄﺮﻳﻘﺘﻲ ﺍﻟﻮﻳﺐ ﺃﻭﻓﺴﺖ ﻭﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓﺮﺥ‪ ،‬ﻭﻫﻲ ﺗﻘﻮﻡ ﺑﻄﺒﺎﻋﺔ ﺻﺤﻒ‬ ‫ﻳﻮﻣﻴﺔ ﻣﻦ ﻗﺒﻴﻞ ”ﺫﻱ ﻧﺎﺷﻴﻮﻧﺎﻝ“ ﻭ“ﺍﻹﺗﺤﺎﺩ“ ﻭ“ﺳﻔﻦ ﺩﻳﺰ“‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ‬ ‫ﻃﺒﺎﻋﺔ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﺠﻼﺕ ﺍﻟﺮﺍﺋﺪﺓ‪ .‬ﻭﻗﺪ ﺗﺤﺎﻟﻔﺖ ﺍﻟﺸﺮﻛﺔ ﻣﺆﺧﺮﴽ ﻣﻊ ﻛﻠﻴﺎﺕ‬ ‫ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻌﻠﻴﺎ ﻋﻠﻰ ﺗﻄﻮﻳﺮ ﻭﺇﻗﺎﻣﺔ ﺑﺮﺍﻣﺞ ﺗﺪﺭﻳﺒﻴﺔ ﺗﻤﻨﺢ ﺩﺭﺟﺔ ﺍﻟﺪﺑﻠﻮﻡ ﻓﻲ‬ ‫ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‪.‬‬ ‫ﺍﻟﻰ ﺃﻱ ﺣﺪ ﻳﻌـــﺪ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ ﻋﻨﺼﺮﴽ‬ ‫ﻣﻬﻤـــﴼ ﻟﺰﻳﺎﺩﺓ ﻋﺪﺩ ﻗﺮﺍﺋﻬـــﺎ ﻭﺭﻓﻊ ﻋﺎﺋﺪﺍﺗﻬﺎ‬ ‫ﺍﻟﻤﺎﺩﻳﺔ؟‬

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‫ﻗﺮﺏ ﺇﻃﻼﻕ ﻣﺸـــﺮﻭﻉ ﻣﺘﺮﻭ ﺩﺑﻲ‪ ،‬ﻳﺘﻮﻗﻊ ﺃﻥ ﺗﺸـــﻬﺪ‬ ‫ﻋﺎﺩﺓ ﺍﻟﻘﺮﺍﺀﺓ ﻟﺪﻯ ﺍﻟﻨﺎﺱ ﺗﻄﻮﺭﴽ ﻣﻠﺤﻮﻇﴼ ﻓﻲ ﺍﻟﻮﻗﺖ‬ ‫ﺍﻟـــﺬﻱ ﻳﺤﺎﻭﻝ ﻓﻴﻪ ﺍﻟﺮﻛﺎﺏ ﺗﻮﻇﻴـــﻒ ﺃﻭﻗﺎﺕ ﺗﻨﻘﻠﻬﻢ‬

‫ﺳﻴﻜﻮﻥ ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻣﺠﺪﻳﴼ‬ ‫ﺇﻗﺘﺼﺎﺩﻳﴼ؟‬ ‫ﻣﻤـــﺎ ﻻ ﺷـــﻚ ﻓﻴـــﻪ ﺃﻥ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺑﺎﻟﻨﻔـــﺚ‬ ‫ﺍﻟﺤﺒـــﺮﻱ ﺗﻌﺘﺒـــﺮ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﻤﺴـــﺘﻘﺒﻠﻴﺔ ﻟﻄﺒﺎﻋـــﺔ‬ ‫ﺍﻟﺼﺤﻒ‪ ،‬ﺑﻴﺪ ﺃﻥ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺎﺕ ﻻ ﺗﺰﺍﻝ ﻓﻲ ﻣﻬﺪﻫﺎ‬ ‫ﻓﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺬﻱ ﺗﻔـــﺮﺽ ﻓﻴﻪ ﺗﻘﻨﻴﺎﺕ ﺍﻷﻭﻓﺴـــﺖ‬ ‫ﻫﻴﻤﻨﺘﻬـــﺎ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ‪ .‬ﺗﺸـــﻴﺮ ﺍﻟﺘﻮﻗﻌﺎﺕ ﺍﻟﻰ‬ ‫ﺃﻥ ﺗﻮﻇﻴـــﻒ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻓﻲ ﻃﺒﺎﻋﺔ‬ ‫ﺍﻟﺼﺤﻒ ﺳـــﻴﻜﻮﻥ ﻣﺠﺪﻳﴼ ﺇﻗﺘﺼﺎﺩﻳـــﴼ ﺑﻌﺪ ﺇﻧﻘﻀﺎﺀ ‪٥‬‬

‫ﻓﻲ ﻣﻄﺎﻟﻌﺔ ﻣﻄﺒﻮﻋﺎﺕ ﺳﻬﻠﺔ ﺍﻟﻘﺮﺍﺀﺓ‪.‬‬

‫ﻟﻠﻄﺒﺎﻋـــﺔ ﻓﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟﺬﻱ ﺗﻜﻮﻥ ﻓﻴﻪ ﻋﻤﻠﻴﺔ ﺷـــﺪ‬ ‫ﺍﻟﺸـــﺮﻳﻂ )‪ (web tension‬ﺃﻓﻀﻞ ﻋﻨﺪ ﺇﺳـــﺘﺨﺪﺍﻡ‬

‫ﻣﺎ ﻫـــﻮ ﺭﺃﻳﻜﻢ ﺑﻘﻴـــﺎﻡ ﻃ ّﺒﺎﻋﻲ ﺍﻟﺼﺤﻒ ﻓﻲ‬ ‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﺑﻤﻬﺎﻡ ﺍﻟﺘﻌﻬﻴﺪ؟‬

‫ﻣـــﺎ ﺍﻟﺘﺪﺍﺑﻴـــﺮ ﺍﻟﺘﻲ ﺗﺘﺨﺬﻫﺎ ﺷـــﺮﻛﺘﻜﻢ ﻓﻲ‬

‫ﻭﺭﻕ ﺑﻤﻘﺎﺳﺎﺕ ﺃﺻﻐﺮ )ﺗﺎﺑﻠﻮﻳﺪ(‪ .‬ﺃﺿﻒ ﺍﻟﻰ ﺫﻟﻚ ﺃﻧﻪ‬ ‫ﻋﻨﺪ ﺣﺪﻭﺙ ﻗﻄﻊ ﻓﻲ ﺍﻟﺸﺮﻳﻂ ﺍﻟﻮﺭﻗﻲ‪ ،‬ﺳﻴﻜﻮﻥ ﻣﻦ‬

‫ﺇﻥ ﻃ ّﺒﺎﻋـــﻲ ﺍﻟﺼﺤﻒ‪ ،‬ﻣﻤﻦ ﻳﻤﺘﻠﻜﻮﻥ ﺟـــﻮﺩﺓ ﻭﻗﺪﺭﺓ‬ ‫ﺇﻧﺘﺎﺟﻴﺔ ﺟﻴﺪﺓ ﺗﺆﻫﻠﻬﻢ ﻟﺘﻨﻔﻴﺬ ﻣﻬﺎﻡ ﺗﺮﺗﻘﻲ ﺑﺎﻟﻤﺴﺘﻮﻳﺎﺕ‬

‫ﺍﻟﺴـــﻬﻮﻟﺔ ﺑﻤﻜﺎﻥ ﺇﺩﺧﺎﻝ ﻣﻘﺪﻣﺔ ﺍﻟﺸﺮﻳﻂ ﺑﺎﺳﺘﺨﺪﺍﻡ‬

‫ﺍﻟﻌﺎﻟﻤﻴﺔ‪ ،‬ﺳـــﻴﻜﻮﻥ ﺑﻤﻘﺪﺭﺗﻬﻢ ﺗﻨﻔﻴـــﺬ ﺃﻋﻤﺎﻝ ﺍﻟﺘﻌﻬﻴﺪ‬

‫ﻭﺭﻕ ﺃﻗﻞ ﻋﺮﺿﴼ‪ .‬ﺇﻥ ﺗﺪﺍﻭﻝ ﺷﺮﻳﻂ ﻭﺭﻗﻲ ﻳﺒﻠﻎ ﻭﺯﻧﻪ‬

‫ﻭﺍﻟﻄﺒﺎﻋـــﺔ‪ .‬ﻭﺑﺎﻟﺮﻏـــﻢ ﻣـــﻦ ﺫﻟـــﻚ‪ ،‬ﻓﻘـــﺪ ﺗﻮﻏﻞ ﺑﻌﺾ‬

‫‪ ٤٥‬ﻏﻢ‪/‬ﻡ‪ ،‬ﺧﻼﻝ ﻋﻤﻠﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺑﻤﻘﺎﺱ ﺍﻟﺘﺎﺑﻠﻮﻳﺪ‬ ‫ﺳـــﻴﺰﻥ ﺣﻮﺍﻟﻲ ‪ ٤٥٠‬ﻛﻴﻠﻮﻏﺮﺍﻡ‪ ،‬ﺑﻴﻨﻤﺎ ﺳﻴﺰﻥ ﺷﺮﻳﻂ‬

‫ﺍﻟﻄ ّﺒﺎﻋﻴﻦ ﻓﻲ ﻫﺬﺍ ﺍﻟﺴﻮﻕ ﺩﻭﻥ ﺷﺮﻭﻁ ﻣﺴﺒﻘﺔ ﻭﺇﻧﺘﻬﻰ‬

‫ﺑﻬـــﻢ ﺍﻟﻤﻄـــﺎﻑ ﺍﻟﻰ ﺍﻟﻔﺸـــﻞ‪ .‬ﻭﻟﻬﺬﺍ ﺍﻟﺴـــﺒﺐ ﺗﺤﺪﻳﺪﴽ‬

‫ﻭﺭﻗﻲ ﺑﺎﻟﻤﻘـــﺎﺱ ﺍﻟﺘﻘﻠﻴﺪﻱ ﺣﻮﺍﻟﻲ ‪ ٦٥٠‬ﻛﻴﻠﻮﻏﺮﺍﻡ‪.‬‬

‫ﻧﺘﻮﺧﻰ ﺍﻟﺤﺬﺭ ﺍﻟﺸﺪﻳﺪ ﻓﻲ ﺇﺧﺘﻴﺎﺭﻧﺎ ﻟﻠﻌﻤﻼﺀ‪ ،‬ﻭﻧﻘﻮﻡ ﺑﻬﺎ‬

‫ﻭﺑﺎﻟﺘﺎﻟـــﻲ ﻓﺈﻥ ﺗﺪﺍﻭﻝ ﺍﻟﻨﻮﻉ ﺍﻷﻭﻝ ﺳـــﻴﻜﻮﻥ ﺃﺳـــﻬﻞ‬

‫ﺑﺎﻹﻋﺘﻤﺎﺩ ﻋﻠﻰ ﻗﺪﺭﺗﻨﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ‪.‬‬

‫ﻭﻣـــﻦ ﻭﺟﻬـــﺔ ﻧﻈـــﺮ ﺍﻟﻘـــﺎﺭﺉ‪ ،‬ﻳﺘﻀـــﺢ ﺑـــﺄﻥ ﺻﺤﻒ‬

‫ﻫﻞ ﺳـــﻴﻨﺠﺢ ﻣﺸـــﺮﻭﻉ ﺇﺻـــﺪﺍﺭ ﺍﻟﺼﺤﻒ‬

‫ﺍﻟﺘﺎﺑﻠﻮﻳﺪ ﺗﻜﻮﻥ ﺃﺳﻬﻞ ﻟﻠﺘﺼﻔﺢ ﻭﺍﻟﻘﺮﺍﺀﺓ‪ ،‬ﻭﻫﻲ ﺃﻛﺜﺮ‬

‫ﺍﻟﻤﺸﺨﺼﺔ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ؟‬ ‫ّ‬ ‫ﺛﻤـــﺔ ﺇﻫﺘﻤـــﺎﻡ ﻣﺤـــﺪﻭﺩ ﺑﺎﻟﻤﺤﺘـــﻮﻯ ﻭﺍﻹﻋﻼﻧـــﺎﺕ‬

‫ﻻ ّ‬ ‫ﻳﻔﻀﻞ ﺍﻟﻘﺮﺍﺀ ﻃﺮﺍﺯ ﺍﻟﺒﺮﻭﺩﺷـــﻴﺪ )ﺍﻟﺤﺠﻢ ﺍﻟﻜﺒﻴﺮ(‬

‫ﺍﻟﻤﺸـــﺨﺼﺔ‪ ،‬ﻭﺫﻟﻚ ﻷﻧﻬﺎ ﺗﻌﺘﺒﺮ ﻭﺳـــﻴﻠﺔ ﺗﺴـــﻮﻳﻘﻴﺔ‬ ‫ّ‬

‫ﻣﻦ ﺍﻟﻨﺎﺣﻴﺔ ﺍﻟﻔﻨﻴﺔ‪ ،‬ﺗﻘـــﻮﻡ ﺍﻟﺼﺤﻒ ﺻﻐﻴﺮﺓ ﺍﻟﺤﺠﻢ‬

‫ﺑﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻨﻮﻉ ﺍﻟﺜﺎﻧﻲ‪.‬‬

‫ﺇﻣﺘﺎﻋـــﴼ ﻟﻠﻨﺎﻇﺮﻳﻦ‪ ،‬ﻫﺬﺍ ﻣﻦ ﺟﻬﺔ‪ .‬ﻭﻣﻦ ﺟﻬﺔ ﺃﺧﺮﻯ‪،‬‬ ‫‪ME Printer October 2009‬‬

‫ﺍﻟﻤﺴﺘﻘﺒﻠﻴﺔ ﻟﻄﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ‪ .‬ﺑﺮﺃﻳﻜﻢ‪ ،‬ﻣﺘﻰ‬

‫– ‪ ٦‬ﺃﻋﻮﺍﻡ‪.‬‬

‫ﺑﺈﺧﺘﺼﺎﺭ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻮﻗﺖ ﺍﻟﻤﻄﻠﻮﺏ ﻋﻨﺪ ﺍﻟﺘﺤﻀﻴﺮ‬

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‫ﻳُﻨﻈﺮ ﺍﻟﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻋﻠﻰ ﺃﻧﻬﺎ ﺍﻟﺘﻘﻨﻴﺔ‬

‫ﻓﻲ ﺇﺻﺪﺍﺭ ﺍﻟﺼﺤﻒ ﻣﺜﻞ ﺗﻔﻀﻴﻠﻬﻢ ﻟﻄﺮﺍﺯ ﺍﻟﺘﺎﺑﻠﻮﻳﺪ‪.‬‬

‫ﺑﻌﻴـــﺪﺓ ﻋـــﻦ ﺍﻟﻮﺍﻗﻌﻴـــﺔ ﻭﻻ ﺗﺤﺘـــﻮﻱ ﻋﻠـــﻰ ﻣﺤﺘﻮﻯ‬

‫ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺃﻥ ﺃﻏﻠﺐ ﺍﻟﺼﺤﻒ ﺍﻹﻗﻠﻴﻤﻴﺔ ﻭﺍﻟﻌﺎﻟﻤﻴﺔ‬

‫ﺇﺧﺒـــﺎﺭﻱ ﻗ ّﻴـــﻢ‪ .‬ﻭﻟﺘﻜـــﻦ ﺻﺤﻴﻔـــﺔ ﺃﻭ ﻣﺠﻠـــﺔ‪ ،‬ﻓـــﺈﻥ‬

‫ﺍﻟﺘـــﻲ ﻳﺘﻢ ﻃﺒﺎﻋﺘﻬﺎ ﻫﻨﺎ ﻫﻲ ﺑﺎﻟﺤﺠﻢ ﺍﻟﻜﺒﻴﺮ‪ ،‬ﻳﻈﻬﺮ‬

‫ﺇﺣﺘﻤـــﺎﻻﺕ ﺣﺼـــﻮﻝ ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺫﺍﺕ ﺍﻟﻤﺤﺘﻮﻯ‬ ‫ّ‬ ‫ﺍﻟﻤﺸـــﺨﺼﺔ ﻋﻠـــﻰ ﻋﻮﺍﺋﺪ ﻣﺎﺩﻳﺔ ﺟﻴﺪﺓ‬ ‫ﺃﻭ ﺍﻹﻋﻼﻧﺎﺕ‬

‫ﻓﻲ ﺇﺻـــﺪﺍﺭ ﺍﻟﺼﺤﻒ‪ .‬ﻭﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜـــﺎﻝ‪ ،‬ﻭﻣﻊ‬

‫ﺗﻜﻮﻥ ﺿﺌﻴﻠﺔ‪.‬‬

‫ﻓـــﻲ ﺍﻷﻓﻖ ﺗﻮﺟﻬﴼ ﺑﻄﻴﺌﴼ ﻧﺤﻮ ﺇﻋﺘﻤﺎﺩ ﻃﺮﺍﺯ ﺍﻟﺘﺎﺑﻠﻮﻳﺪ‬

‫ﻣﻮﺍﺟﻬـــﺔ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘـــﻲ ﻓﺮﺿﺘﻬﺎ ﺍﻷﺯﻣﺔ‬ ‫ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ؟ ﻭﻛﻴـــﻒ ﺗﻘﻮﻣﻮﻥ ﺑﺎﻟﺤﻔﺎﻅ‬ ‫ﻋﻠﻰ ﻣﺮﻛﺰﻛﻢ ﺍﻟﺮﻳﺎﺩﻱ ﻓﻲ ﺍﻟﺴﻮﻕ؟‬ ‫ﻛﺎﻥ ﺍﺩﺍﺅﻧـــﺎ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺟﻴـــﺪﴽ ﻟﻠﻐﺎﻳﺔ ﻓـــﻲ ﺍﻟﺮﺑﻌﻴﻦ‬ ‫ﺍﻷﻭﻝ ﻭﺍﻟﺜﺎﻧﻲ ﻣﻦ ﻫﺬﺍ ﺍﻟﻌﺎﻡ‪ ،‬ﻏﻴﺮ ﺃﻧﻨﺎ ﺷـــﻬﺪﻧﺎ ﺗﺒﺎﻃﺆ‬ ‫ﻓﻲ ﺍﻷﻋﻤـــﺎﻝ ﺧﻼﻝ ﻓﺘﺮﺓ ﺍﻟﺮﺑﻊ ﺍﻟﺜﺎﻟـــﺚ‪ .‬ﻟﻘﺪ ﺗﺄﺛﺮﻧﺎ‬ ‫ﺑﺎﻷﺯﻣﺔ ﺍﻟﺮﺍﻫﻨـــﺔ‪ ،‬ﻭﻣﻊ ﺫﻟﻚ ﻓﺈﻧﻪ ﺛﻤﺔ ﺗﻮﻗﻌﺎﺕ ﺟﻴﺪﺓ‬ ‫ﺗﺸﻴﺮ ﺍﻟﻰ ﺣﺪﻭﺙ ﺗﺼﺎﻋﺪ ﻓﻲ ﻭﺗﻴﺮﺓ ﺍﻷﻋﻤﺎﻝ‪ .‬ﻧﺄﻣﻞ‬ ‫ﺑـــﺄﻥ ﻧﺘﻤﻜﻦ ﻣـــﻦ ﺗﻌﺰﻳـــﺰ ﻣﻜﺎﻧﺘﻨﺎ ﻓﻲ ﺍﻟﺮﺑـــﻊ ﺍﻟﺮﺍﺑﻊ‬ ‫ﻣـــﻦ ﻫﺬﺍ ﺍﻟﻌـــﺎﻡ‪ ،‬ﻭﺃﻥ ﻧﺤﻘﻖ ﻧﺘﺎﺋـــﺞ ﻣﺮﺿﻴﺔ ﺑﺤﻠﻮﻝ‬ ‫ﻳﻨﺼﺐ ﺗﺮﻛﻴﺰﻧـــﺎ ﻋﻠﻰ ﺍﻹﻧﺘﻘﺎﻝ‬ ‫ﻧﻬﺎﻳﺔ ﻋـــﺎﻡ ‪ّ .٢٠٠٩‬‬

‫ﺍﻟـــﻰ ﻣﻮﻗﻌﻨﺎ ﺍﻟﺠﺪﻳﺪ ﺍﻟﺬﻱ ﺳـــﻴﺘﻢ ﺗﺠﻬﻴﺰﻩ ﺑﻤﻌﺪﺍﺕ‬ ‫ﺇﻧﺘﺎﺟﻴﺔ ﻣﺘﻜﺎﻣﻠﺔ ﻣﻊ ﻧﻬﺎﻳﺔ ﺍﻟﻌﺎﻡ‪.‬‬ ‫ُﺟﻬـــﺰﺕ ﻣﺮﺍﻓﻘﻨﺎ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﺑﻄﺮﻳﻘﺔ ﺗﺘﻴﺢ ﻟﻨﺎ ﺍﻹﻳﻔﺎﺀ‬ ‫ﺑﺎﻟﻤﺘﻄﻠﺒـــﺎﺕ ﺍﻟﻤﺘﺰﺍﻳـــﺪﺓ ﻟﻠﺠﻴـــﻞ ﺍﻟﺠﺪﻳـــﺪ ﻣﻦ ﻗﺮﺍﺀ‬ ‫ﺍﻟﺼﺤـــﻒ‪ .‬ﻳﻮﻇـــﻒ ﻗﺴـــﻢ ﺍﻟﺘﺤﻀﻴـــﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ‬ ‫ﻣﺮﺍﻓﻖ ﺇﻧﺘﺎﺝ ﺍﻟﺼﺤﻒ‪ ،‬ﺃﻧﻈﻤﺔ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﻭﺃﺟﻬﺰﺓ‬ ‫ﺇﺧـــﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ )ﺳـــﻲ ﺗﻲ ﺑـــﻲ( ﺑﺎﻟﺘﺼﻮﻳﺮ ﺍﻟﺤﺮﺍﺭﻱ‬ ‫ﻭﺍﻟﻔﻮﺗﻮﺑﻮﻟﻴﻤﻴﺮﻱ ﻣﺎﺭﻛﺔ ﻛﻮﺩﺍﻙ ﻭﺍﻛﻔﺎ ﺟﺮﺍﻓﻴﻜﺲ‪.‬‬

‫ﻟﺒﻨﺎﻥ‪ ،‬ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﻌﺎﻭﻧﻴﺔ ﺍﻟﺼﺤﻔﻴﺔ‬

‫ﻳﻜﻤﻼﻥ ﺑﻌﻀﻬﻤﺎ ﺍﻟﺒﻌﺾ‬ ‫ﺍﻹﻧﺘﺮﻧﺖ ﻭﺍﻟﻤﻄﺒﻮﻉ ّ‬

‫ﺯﻳﺎﺩ ﺗﻮﻳﻨﻲ‪،‬‬ ‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‪،‬‬ ‫ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﻌﺎﻭﻧﻴﺔ ﺍﻟﺼﺤﻔﻴﺔ‬

‫ﺗﻌﺪ ”ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﻌﺎﻭﻧﻴﺔ ﺍﻟﺼﺤﻔﻴﺔ“ ﺷﺮﻛﺔ ﻣﺴﺘﻘﻠﺔ ﻭﻣﺘﺨﺼﺼﺔ ﺑﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺼﺤﻒ ﻓﻲ ﻟﺒﻨﺎﻥ‪ .‬ﻓﺈﻟﻰ ﺟﺎﻧﺐ ﻃﺒﺎﻋﺔ ﺻﺤﻴﻔﺔ ”ﺍﻟﻨﻬﺎﺭ“‪ ،‬ﺗﻘﻮﻡ ﺍﻟﺸﺮﻛﺔ‬ ‫ﺑﻄﺒﺎﻋﺔ ﺳﺒﻊ ﺻﺤﻒ ﻳﻮﻣﻴﺔ )ﻭﻫﻲ‪ ، L’Orient-Le Jour :‬ﺍﻟﻠﻮﺍﺀ‪ ،‬ﺍﻟﺸﺮﻕ‬ ‫ﺍﻷﻭﺳﻂ‪ ،‬ﺍﻟﺒﻨﺎﺀ‪ ،‬ﺍﻟﺰﻣﺎﻥ‪ ،(Zartonk، Ararad ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﻋﺪﺩ ﻣﻦ ﺍﻟﺼﺤﻒ‬ ‫ﺍﻷﺳﺒﻮﻋﻴﺔ ﻛـ ”ﺍﻟﻤﺤﺮﺭ“ ﻭ“ﺍﻟﻌﺮﺑﻲ“ ﻭ“ﺍﻷﻧﺒﺎﺀ“‪ ،‬ﻭﺑﻌﺾ ﺍﻟﻤﻠﺤﻘﺎﺕ ﺍﻷﺳﺒﻮﻋﻴﺔ‪.‬‬

‫ﺍﻟﻮﺳـــﺎﺋﻂ ﺍﻷﻟﻜﺘﺮﻭﻧﻴﺔ‪ ،‬ﻣﺎ ﻫـــﻲ ﺍﻟﺨﻴﺎﺭﺍﺕ‬ ‫ﺍﻟﺘﻨﺎﻓﺴـــﻴﺔ ﺍﻟﻤﺘﺎﺣﺔ ﻟﻄ ّﺒﺎﻋـــﻲ ﺍﻟﺼﺤﻒ ﻓﻲ‬ ‫ﺍﻟﻤﻨﻄﻘﺔ؟‬

‫ﺍﻟﻠﻤﺎﻉ ﺟﻮﺩﺓ ﻭﻧﻮﻋﻴﺔ ﻃﺒﺎﻋﺔ‬ ‫ُﻳﻌﻄﻲ ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﻮﺭﻕ ّ‬ ‫ﻻ ﻳﻤﻜـــﻦ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻴﻬﺎ ﻣـــﻦ ﺧﻼﻝ ﺍﻟﻄﺒﻊ ﻋﻠﻰ‬

‫ﺍﻟـــﻮﺭﻕ ﺍﻹﻋﺘﻴـــﺎﺩﻱ )‪ .(Newsprint‬ﻭﻫـــﺬﺍ ﻃﺒﻌـــﴼ‬ ‫ﻳﻔﺘﺢ ﻣﺠﺎﻻﺕ ﺟﺪﻳﺪﺓ ﺃﻣﺎﻡ ﺍﻟﻤﻌﻠﻨﻴﻦ ﻟﻺﻋﻼﻥ ﻋﻦ‬

‫ﻣﺎ ﻫﻲ ﺍﻟﻤﺸﺎﺭﻳﻊ ﺍﻹﺳﺘﺜﻤﺎﺭﻳﺔ ﺍﻷﺧﻴﺮﺓ ﺍﻟﺘﻲ‬ ‫ﻧﻔﺬﺗﻬﺎ ”ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﻌﺎﻭﻧﻴﺔ ﺍﻟﺼﺤﻔﻴﺔ“؟‬

‫ﻛﺎﻥ ﺗﺄﺛﻴﺮﻫﺎ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺍﻟﻠﺒﻨﺎﻧـــﻲ ﻣﺤﺪﻭﺩﴽ ﻟﻠﻐﺎﻳﺔ‪.‬‬

‫ﻣﻨﺘﺠﺎﺗﻬﻢ‪.‬‬

‫ﺗﻨﺘﻬﺞ ﺷـــﺮﻛﺘﻨﺎ ﻭﻣﻨﺬ ﺇﻧﻄﻼﻗﺘﻬﺎ‪ ،‬ﻓﻠﺴـــﻔﺔ ﺍﻟﺘﺠﺪﻳﺪ‬

‫ﺇﺳـــﺘﺜﻤﺮﻧﺎ ﻗﺒـــﻞ ﺃﺭﺑﻌـــﺔ ﺃﻋـــﻮﺍﻡ ﺑﻨﻈﺎﻡ ﺟﺪﻳـــﺪ ﻹﺩﺍﺭﺓ‬

‫ﻭﺍﻟﺘﻄﻮﻳـــﺮ‪ ،‬ﻭﻧﻘـــﻮﻡ ﺳـــﻨﻮﻳﴼ ﺑﺘﺨﺼﻴـــﺺ ﻣﺒﻠـــﻎ ﻣﻦ‬

‫ﺍﻷﻟﻮﺍﻥ‪ ،‬ﻭﺃﺩﺧﻠﻨﺎ ﻗﺒﻞ ﺛﻼﺙ ﺳـــﻨﻮﺍﺕ ﻧﻈﺎﻡ ﻟﻠﺘﺤﺮﻳﺮ‬

‫ﻋﺎﺋﺪﺍﺗﻨﺎ ﻋﻠﻰ ﺗﺠﺪﻳﺪ ﻭﺗﺤﺪﻳﺚ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪.‬‬

‫ﺗﻌـــﺪ ﺍﻟﻔﻜﺮﺓ ﺟﻤﻴﻠﺔ ﻭﻳﻤﻜﻦ ﺇﻋﺘﻤﺎﺩﻫﺎ ﺗﻘﻨﻴﴼ‪ ،‬ﺇﻻ ﺃﻧﻬﺎ‬

‫ﻓﻲ ﺟﻬﺎﺯ ﻹﺧﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ )ﺳـــﻲ ﺗـــﻲ ﺑﻲ( ﻣﻦ ﺃﻛﻔﺎ‬ ‫ﻭﻧﻨﺘﻈﺮ ﻭﺻﻮﻝ ﺟﻬﺎﺯ ﺁﺧﺮ ﻧﻬﺎﻳﺔ ﺍﻟﻌﺎﻡ ﺍﻟﺤﺎﻟﻲ‪.‬‬

‫ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﺘﻮﺯﻳﻊ ﺍﻟﺼﺤﻒ؟‬ ‫ﺗﻌﺘﻤﺪ ﺻﺤﻴﻔﺔ ”ﺍﻟﻨﻬﺎﺭ“ ﺳﻴﺎﺳﺔ ﺍﻟﺘﻮﺍﺟﺪ ﻣﻨﺬ ﺍﻟﺼﺒﺎﺡ‬

‫ﺳﻴﻜﻮﻥ ﻣﺤﺪﻭﺩﴽ ﻟﻠﻐﺎﻳﺔ‪.‬‬

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‫ﺍﻟﺒﺎﻛـــﺮ ﻓﻲ ﺟﻤﻴﻊ ﻧﻘـــﺎﻁ ﺍﻟﺒﻴﻊ‪ .‬ﻛﻤـــﺎ ﻗﻤﻨﺎ ﺑﺈﻃﻼﻕ‬ ‫ﺣﻤﻠـــﺔ ﺗﻬﺪﻑ ﺍﻟﻰ ﺭﻓـــﻊ ﻋﺪﺩ ﻣﺸـــﺘﺮﻛﻲ ﺍﻟﺼﺤﻴﻔﺔ‬

‫ﻫﻞ ﺳﻴﻜﻮﻥ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﻳﻌﺘﺒـــﺮ ﺍﻟﺘﺼﻤﻴﻢ ﻋﻨﺼﺮﴽ ﻣﻬﻤﴼ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺼﺤﻒ‪،‬‬

‫ﻣﻦ ﺧﻼﻝ ﺇﻋﻄﺎﺀ ﺗﺤﻔﻴﺰﺍﺕ ﻭﺃﺳﻌﺎﺭ ﺧﺎﺻﺔ ﻟﻠﻄﻼﺏ‬

‫ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ﺃﻣﺮﴽ ﻣﺤﺘﻤﴼ؟‬

‫ﻭﺃﻥ ﺯﻳـــﺎﺩﺓ ﺃﻋﺪﺍﺩ ﺍﻟﻘـــﺮﺍﺀ ﻟﺼﺤﻴﻔﺔ ﻣﺎ ﻳﻜﻮﻥ ﻣﺮﻫﻮﻧﴼ‬

‫ﻋﻠﻰ ﺳﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ‪.‬‬

‫ﻻ ﺯﺍﻟﺖ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻏﻴﺮ ﻣﺴـــﺘﺨﺪﻣﺔ ﻛﻠﻴﴼ ﻓﻲ‬ ‫ﻃﺒﺎﻋـــﺔ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﻗﺪ ﺗﻘﻮﻡ ﺷـــﺮﻛﺎﺕ‬

‫ﺑﻤﺤﺘـــﻮﻯ ﺗﻠـــﻚ ﺍﻟﺼﺤﻴﻔـــﺔ ﻭﻟﻴـــﺲ ﺑﺎﻟﻄﺮﻳﻘﺔ ﺍﻟﺘﻲ‬ ‫ﻫﻞ ﺗﻌﺘﻘـــﺪﻭﻥ ﺑﺄﻥ ﻃ ّﺒﺎﻋـــﻲ ﺍﻟﺼﺤﻒ ﻓﻲ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺑﺈﻋﺘﻤـــﺎﺩ ﺗﻘﻨﻴﺎﺗﻬﺎ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ﺑﻌﺪ‬

‫ﺍﻟﺼﺤـــﻒ ﻓـــﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻣﺜـــﻞ ﺇﺧﺘﺼـــﺎﺭ‬

‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻣﺆﻫﻠﻮﻥ ﻟﺘﻨﻔﻴﺬ ﺃﻋﻤﺎﻝ‬

‫ﻣﺤﺘﻮﺍﻫـــﺎ ﻭﻣـــﺎ ﺷـــﺎﻛﻞ ﺫﻟﻚ‪ ،‬ﻳﺘﻄﻠـــﺐ ﺍﻟﻘﻴـــﺎﻡ ﺑﺄﻣﺮ‬

‫ﺍﻟﺘﻌﻬﻴﺪ؟‬

‫ﻗﺪ ﻧﻀﺠﺖ ﻭﺃﺻﺒﺤﺖ ﻛﻠﻔﺔ ﺍﻻﻧﺘﺎﺝ ﻋﻠﻴﻬﺎ ﺗﻀﺎﻫﻲ‬

‫ﻛﻬﺬﺍ ﺇﺟﺮﺍﺀ ﺩﺭﺍﺳـــﺔ ﺩﻗﻴﻘﺔ ﻟﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﺴﻮﻕ ﻭﺍﻟﻔﺌﺔ‬

‫ﻧﻌـــﻢ‪ ،‬ﻭﺗﻌﺪ ﺷـــﺮﻛﺘﻨﺎ ﺧﻴﺮ ﻣﺜﺎﻝ ﻋﻠـــﻰ ﺫﻟﻚ‪ .‬ﺇﺫ ﻧﻘﻮﻡ‬

‫ﻛﻠﻔﺔ ﺍﻻﻧﺘﺎﺝ ﻋﻠﻰ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻜﻼﺳﻴﻜﻴﺔ‪.‬‬

‫ﺇﻧﻘﻀﺎﺀ ‪ ١٠ - ٥‬ﺳﻨﻮﺍﺕ ﺃﺧﺮﻯ ﻭﺫﻟﻚ ﺑﻌﺪ ﺍﻥ ﺗﻜﻮﻥ‬

‫ﺍﻟﺘﻲ ﺗﺴـــﺘﻬﺪﻓﻬﺎ ﺍﻟﺼﺤﻴﻔﺔ‪ .‬ﻭﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ‪،‬‬

‫‪ .١٩٦٨‬ﻧﻌﺘﻘﺪ ﺑﺄﻥ‬ ‫ﺑﺘﻨﻔﻴـــﺬ ﺃﻋﻤﺎﻝ ﺍﻟﺘﻌﻬﻴﺪ ﻣﻨﺬ ﻋﺎﻡ ‪١٩٦٨‬‬

‫ّ‬ ‫ﻳﻔﻀﻞ ﺑﻌﺾ ﺍﻟﻘﺮﺍﺀ – ﻻﺳـــﻴﻤﺎ ﻛﺒﺎﺭ ﺍﻟﺴـــﻦ‪ -‬ﻗﺮﺍﺀﺓ‬

‫ﺗﻜﻠﻔـــﺔ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻟﺪﻯ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺘﺨﺼﺼﺔ‬

‫ﻫﻞ ﻳُﻤﻜﻦ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻨﺸﺮ ﻭﺍﻟﻨﺸﺮ ﺍﻷﻟﻜﺘﺮﻭﻧﻲ‬

‫ﺍﻟﺘﺤﻘﻴﻘﺎﺕ ﺍﻟﻤﻄ ّﻮﻟﺔ‪ ،‬ﻓﻲ ﺣﻴﻦ ﻳﻤﻴﻞ ﺻﻐﺎﺭ ﺍﻟﺴـــﻦ‬

‫ﻣﻄﺎﺑﻌﻬـــﺎ ﺍﻟﺨﺎﺻﺔ‪ .‬ﻛﻤـــﺎ ﺍﻥ ﺍﻟﺠﻮﺩﺓ ﺍﻟﺘـــﻲ ﺗﻘﺪﻣﻬﺎ‬ ‫ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻤﺘﺨﺼﺼـــﺔ ﻋﺎﻟﻴﺔ ﺟﺪﴽ ﺑﺴـــﺒﺐ ﺧﺒﺮﺗﻬﺎ‬

‫ﺍﻟﺒﻌـــﺾ‪ ،‬ﻭﻧـــﺮﻯ ﺑﺄﻥ ﻫﺬﻩ ﺳـــﺘﻜﻮﻥ ﻓﺮﺻـــﺔ ﻣﻮﺍﺗﻴﺔ‬

‫ﻣـــﺎ ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﺧﻠﻔﺘﻬـــﺎ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ‬

‫ﺍﻟﻮﺍﺳﻌﺔ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ‪.‬‬

‫ﻟﺪﻣـــﺞ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻮﺭﻗﻴـــﺔ ﻣـــﻊ ﺧﺪﻣـــﺎﺕ ﺍﻹﻧﺘﺮﻧـــﺖ‬

‫ﻟﻘﺪ ﺗﺴـــﺒﺒﺖ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ ﺑﺤﺪﻭﺙ ﺗﺮﺍﺟﻊ‬

‫ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﺎﻟﺘﻨﺎﻓﺴﻴﺔ ﺍﻟﻌﺎﻟﻴﺔ ﺍﻟﺘﻲ ﻳﺸﻬﺪﻫﺎ‬

‫ﻃﻔﻴﻒ ﻓﻲ ﻋﺪﺩ ﻗﺮﺍﺀ ﺍﻟﺼﺤﻒ ﻭﺭﻳﻊ ﺇﻋﻼﻧﺎﺗﻬﺎ‪ ،‬ﻭﻗﺪ‬

‫ﺍﻟﻘﻄـــﺎﻉ ﺍﻹﻋﻼﻧﻲ‪ ،‬ﻭﺧﺎﺻـــﺔ ﺍﻹﻋﻼﻥ ﻋﺒﺮ‬

‫ﻭﺍﻟﻤﻮﺑﺎﻳـــﻞ‪ .‬ﻭﻗﺪ ﻗﺎﻣﺖ ﺻﺤﻴﻔﺔ ”ﺍﻟﻨﻬﺎﺭ“ ﺑﺈﺗﺒﺎﻉ ﻫﺬﺍ‬ ‫ﺍﻟﻨﻬﺞ ﻭﺗﻮﻇﻴﻔﻪ ﻓﻲ ﺇﺻﺪﺍﺭ ﺍﻟﺼﺤﻴﻔﺔ‪.‬‬

‫‪ME Printer October 2009‬‬

‫ﻫـــﻮ ﺃﻗـــﻞ ﻣﻤﺎ ﻟـــﻮ ﻗﺎﻣﺖ ﻫـــﺬﻩ ﺍﻟﺼﺤﻒ ﺑﺘﺄﺳـــﻴﺲ‬

‫ﺃﻥ ﻳﺘﻌﺎﻳﺸﺎﻥ ﻣﻊ ﺑﻌﻀﻬﻤﺎ ﺍﻟﺒﻌﺾ؟‬ ‫ﻳﻜﻤﻼﻥ ﺑﻌﻀﻬﻤﺎ‬ ‫ﻧﻌﺘﻘﺪ ﺑﺄﻥ ﺍﻹﻧﺘﺮﻧـــﺖ ﻭﺍﻟﻤﻄﺒﻮﻉ ّ‬

‫ﺍﻟﺮﺍﻫﻨﺔ ﻋﻠﻰ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻟﺒﻨﺎﻥ؟‬

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‫ﻣﺎ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺘﻲ ﺗﻌﺘﻤﺪﻫﺎ ﺷﺮﻛﺘﻜﻢ‬

‫ﺍﻟﻰ ﻗﺮﺍﺀﺓ ﺍﻷﺧﺒﺎﺭ ﺍﻟﻘﺼﻴﺮﺓ‪.‬‬

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‫ﺗﻜـــﻮﻥ ﻟﻪ ﻓﻮﺍﺋـــﺪ ﻛﺒﻴـــﺮﺓ ﻭﺍﻟﻤـــﺮﺩﻭﺩ ﺍﻟﻤـــﺎﺩﻱ ﻣﻨﻬﺎ‬

‫ﺻﻤﻤـــﺖ ﺑﻬﺎ‪ .‬ﺃﻣـــﺎ ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﺘﻐﻴﻴـــﺮ ﻧﻤﻂ ﺇﺻﺪﺍﺭ‬

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‫ﻭﺑﺮﺃﻳـــﻲ ﻓـــﺈﻥ ﻃﺒﺎﻋﺔ ﻫـــﺬﺍ ﺍﻟﻨﻮﻉ ﻣـــﻦ ﺍﻟﺼﺤﻒ ﻟﻦ‬

‫ﻣﻬﻤﴼ ﻓﻲ ﺯﻳﺎﺩﺓ ﻋﺪﺩ ﺍﻟﻘﺮﺍﺀ ﻟﺼﺤﻴﻔﺔ ﻣﺎ؟‬

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‫ﺑﻌﻴـــﺪﺓ ﺍﻟﺘﻄﺒﻴﻖ ﻓﻲ ﻟﺒﻨـــﺎﻥ ﻋﻠﻰ ﺍﻟﻤـــﺪﻯ ﺍﻟﻘﺮﻳﺐ‪.‬‬

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‫ﺇﻟﻰ ﺃﻱ ﺣﺪ ﻳﻌـــﺪ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ ﻋﻨﺼﺮﴽ‬

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‫ﺍﻟﻤﺸﺨﺼﺔ؟‬ ‫ﻣﺎ ﻫﻮ ﺭﺃﻳﻜﻢ ﺑﺎﻟﺼﺤﻒ‬ ‫ّ‬

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‫‪56‬‬

‫ﺍﻟﻤﻠﻒ‬

‫ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ‬

‫ﺍﻟﺼﺤﻒ ﺍﻹﻗﻠﻴﻤﻴﺔ ﺗﺘﺤﺪﺙ‬ ‫ﻋﻦﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺗﻬﺎ‬ ‫ﻃ ّﺒﺎﻋﻮ ﺻﺤﻒ ﻣﻦ ﻟﺒﻨﺎﻥ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ‪ ،‬ﻓﻠﺴﻄﻴﻦ‪ ،‬ﺍﻟﺴﻌﻮﺩﻳﺔ‪ ،‬ﺍﻟﻌﺮﺍﻕ ﻭﻣﺼﺮ ﻳﺘﻨﺒﻬﻮﻥ‬ ‫ﻹﺷﺎﺭﺍﺕ ﺍﻟﺘﺤﺬﻳﺮ‪ ،‬ﻭﻳﻘﻮﺩﻭﻥ ﺍﻟﻤﺴﻴﺮﺓ ﻛﻘﺪﻭﺓ ﻟﻨﺎﺷﺮﻱ ﺍﻟﺼﺤﻒ ﺣﻮﻝ ﺍﻟﻌﺎﻟﻢ‬ ‫ﻟﻦ ﻳﻜﻮﻥ ﺃﻣﺎﻡ‬ ‫ﻧﺎﺷﺮﻱ ﺍﻟﺼﺤﻒ‬ ‫ﺃﻱ ﺧﻴﺎﺭﺍﺕ ُﺗﺬﻛﺮ‬ ‫ﺳﻮﻯ ﺇﻳﺠﺎﺩ‬ ‫ﻃﺮﻕ ﻣﺒﺘﻜﺮﺓ ﻟﺴﺪ‬ ‫ﺍﻟﻘﺮﺍﺀ ﺍﻟﻰ‬ ‫ﺣﺎﺟﺔ ّ‬ ‫ﺍﻷﺧﺒﺎﺭ ﺿﻤﻦ ﺃﻗﻞ‬ ‫ﺍﻟﺘﻜﺎﻟﻴﻒ‪،‬ﻭﺍﻟﻌﻤﻞ‬ ‫ﻋﻠﻰ ﺍﻹﺣﺘﻔﺎﻅ‬ ‫ﺑﻔﺌﺔﺍﻟﻤﻌﻠﻨﻴﻦ‬

‫ﺗﻘـــﻒ ﺻﻨﺎﻋـــﺔ ﺍﻟﺼﺤـــﻒ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻋﻠـــﻰ ﻣﻔﺘـــﺮﻕ‬

‫ﺍﻟﻤﻨﺸـــﻮﺭﺓ ﺍﻟﻜﺘﺮﻭﻧﻴﴼ‪ ،‬ﺇﻻ ﺃﻥ ﺍﻟﺘﺴـــﺎﺅﻝ ﺍﻟﺬﻱ ﻳﻄﺮﺡ‬ ‫ﻧﻔﺴـــﻪ ﻫﻨﺎ‪ ،‬ﻭﺍﻟـــﺬﻱ ﻻ ﻳﺰﺍﻝ ﻳﺜﻴﺮ ﺟﺪ ً‬ ‫ﻻ ﻭﺍﺳـــﻌﴼ‪ ،‬ﻫﻮ‬

‫ﻣﺒﺘﻜﺮﺓ ﻟﺴـــﺪ ﺣﺎﺟﺔ ﺍﻟﻘ ّﺮﺍﺀ ﺍﻟـــﻰ ﺍﻷﺧﺒﺎﺭ ﺿﻤﻦ ﺃﻗﻞ‬

‫ﺍﻟﺘﻜﺎﻟﻴﻒ‪ ،‬ﻭﺍﻟﻌﻤﻞ ﻋﻠﻰ ﺍﻹﺣﺘﻔﺎﻅ ﺑﻔﺌﺔ ﺍﻟﻤﻌﻠﻨﻴﻦ‪.‬‬

‫ﻣﻦ ﺧﻼﻟﻬﺎ ﻣﺼﻴﺮ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﻓﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ‪ ،‬ﻟﺬﺍ‬

‫ﻋﻤﺎ ﺍﺫﺍ ﻛﺎﻥ ﻳﻨﺒﻐﻲ ﻋﻠﻰ ﺍﻟﻨﺎﺷـــﺮﻳﻦ ‪ -‬ﻓﻲ ﺳـــﻌﻴﻬﻢ‬

‫ﻳﺆﻣـــﻦ ﺧﺒﺮﺍﺀ ﺍﻟﺼﻨﺎﻋـــﺔ ﺑﺄﻥ ﺍﻟﺘﻌﺎﻣﻞ ﻣـــﻊ ﺗﺤﺪﻳﺎﺕ‬ ‫ُ‬

‫ﻓـــﺈﻥ ﻭﺟﻮﺩ ﻗﻴﺎﺩﺍﺕ ﻗﻮﻳﺔ ﺗﻤﺘﻠﻚ ﺍﻟﺮﺅﻳﺔ ﻭﺍﻟﺮﻏﺒﺔ ﻓﻲ‬

‫ﻧﺤﻮ ﺭﻓﻊ ﻋﺪﺩ ﻗﺮﺍﺀ ﺻﺤﻴﻔﺘﻬﻢ – ﺃﻥ ﻳﻘﻮﻣﻮﺍ ﺑﻨﺸـــﺮ‬

‫ﻣﻦ ﻫـــﺬﺍ ﺍﻟﻘﺒﻴﻞ ﺳـــﻴﻜﻮﻥ ﻣﻤﻜﻨﴼ ﻣـــﻦ ﺧﻼﻝ ﺭﻓﻊ‬

‫ﺗﻐﻴﻴﺮ ﻣﺠﺮﻯ ﺍﻷﺣﺪﺍﺙ‪ ،‬ﻻﺳـــﻴﻤﺎ ﻓﻲ ﻇﻞ ﺍﻟﻈﺮﻭﻑ‬

‫ﺍﻷﺧﺒﺎﺭ ﻭﺍﻟﺘﺤﻠﻴﻼﺕ ﺍﻟﻬﺎﻣﺔ ﻓﻲ ﺍﻟﻨﺴﺨﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ‬

‫ﺍﻟﺴﺮﻉ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻟﻤﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻭﺗﻘﺪﻳﻢ‬

‫ﺍﻹﻗﺘﺼﺎﺩﻳـــﺔ ﺍﻟﺼﻌﺒـــﺔ ﺍﻟﺘﻲ ﻳﺸـــﻬﺪﻫﺎ ﺍﻟﻌﺎﻟـــﻢ ﺍﻟﻴﻮﻡ‪،‬‬

‫ﻟﺘﻠﻚ ﺍﻟﺼﺤﻴﻔﺔ‪ ،‬ﻭﺍﻹﻛﺘﻔﺎﺀ ﺑﻮﺿﻊ ﺍﻷﺧﺒﺎﺭ ﺍﻟﺮﻭﺗﻴﻨﻴﺔ‬

‫ﻳﻌـــﺪ ﺃﻣﺮﴽ ﻓﻲ ﻏﺎﻳـــﺔ ﺍﻷﻫﻤﻴﺔ‪ .‬ﻭﺑﺨـــﻼﻑ ﻣﺎ ﻳﺮﻏﺐ‬

‫ﻋﻠﻰ ﺍﻟﻤﻮﻗﻊ ﺍﻷﻟﻜﺘﺮﻭﻧﻲ ﻟﻬﺎ‪.‬‬

‫ﺧﺪﻣﺎﺕ ﻣﺮﻧﺔ ﻟﻘ ّﺮﺍﺀ ﺍﻟﺼﺤﻴﻔﺔ ﻭﺍﻟﻤﻌﻠﻨﻴﻦ ﻓﻴﻬﺎ‪ .‬ﻭﻗﺪ‬

‫ﻧﺼﺪﻗﻪ‪ ،‬ﻳﺒﻘﻰ‬ ‫ﻣﻨﺎﺻـــﺮﻭ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻣﻨـــﺎ ﺃﻥ ّ‬

‫ﻳﻨﺒﻐـــﻲ ﺍﻷﺧـــﺬ ﺑﻌﻴﻦ ﺍﻹﻋﺘﺒـــﺎﺭ ﺣﻘﻴﻘـــﺔ ﻣﻔﺎﺩﻫﺎ ﺑﺄﻥ‬

‫ﻣﻦ ﺍﻹﻫﺘﻤﺎﻡ ﻧﺤﻮ ﺗﺤﺴـــﻴﻦ ﺍﻹﻧﺘـــﺎﺝ ﻭﺭﻓﻊ ﺍﻟﺠﻮﺩﺓ‬

‫ﺳـــﻮﻕ ﺍﻟﺼﺤـــﻒ ﺍﻟﻤﻄﺒﻮﻋـــﺔ ﻣﺤﺎﻓﻈﴼ ﺑﺜﺒـــﺎﺕ ﻋﻠﻰ‬

‫ﺻﻨﺎﻋـــﺔ ﺍﻟﺼﺤﻒ ﺍﻟﻌﺎﻟﻤﻴﺔ‪ ،‬ﻻﺳـــﻴﻤﺎ ﻓـــﻲ ﺍﻟﻮﻻﻳﺎﺕ‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺇﻋﺘﻤـــﺎﺩ ﺍﻟﻤﺮﻭﻧﺔ ﻓﻲ ﺍﻟﻌﻤﻞ‪ ،‬ﺍﻷﻣﺮ ﺍﻟﺬﻱ‬

‫ﻣﺮﻛـــﺰﻩ ﻓﻲ ﻏﺎﻟﺒﻴﺔ ﺍﻟـــﺪﻭﻝ ﺍﻟﻤﺘﻘﺪﻣﺔ ﻣﻦ ﺍﻟﻨﺎﺣﻴﺘﻴﻦ‬

‫ﺍﻟﻤﺘﺤـــﺪﺓ ﺍﻷﻣﺮﻳﻜﻴـــﺔ‪ ،‬ﻣﺒﺘـــﻼﺓ ﺑﺘﻜﺎﻟﻴﻒ ﺗﺸـــﻐﻴﻠﻴﺔ‬

‫ﻳﺘﻴﺢ ﻟﻬﻢ ﺍﻟﻤﻘﺪﺭﺓ ﻋﻠﻰ ﺍﻟﺘﻌﺎﻣﻞ ﺑﺸـــﻜﻞ ﺃﻓﻀﻞ ﻣﻊ‬

‫ﺃﻥ ﻋﻤـــﺎﺩ ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ – ﺃﻱ‬ ‫ﻣﻤﺎ ﻻ ﺷـــﻚ ﻓﻴﻪ ّ‬

‫ﻋﺎﻟﻴـــﺔ ﻳﻘﺎﺑﻠﻬـــﺎ ﺃﺭﺑـــﺎﺡ ﺿﺌﻴﻠـــﺔ‪ .‬ﻓﺸـــﺮﺍﺀ ﻭﺗﺸـــﻐﻴﻞ‬ ‫ﻣﺎﻛﻴﻨـــﺎﺕ ﺧﺎﺻﺔ ﺑﻄﺒﺎﻋـــﺔ ﺍﻟﺼﺤﻒ ّ‬ ‫ﺗﻜﻠـــﻒ ﺃﻣﻮﺍ ً‬ ‫ﻻ‬

‫ﻣﻮﺍﻋﻴﺪ ﺍﻟﺘﺴﻠﻴﻢ ﻭﺭﻓﻊ ﺳﻘﻒ ﺍﻷﺭﺑﺎﺡ‪.‬‬ ‫ﻣـــﻦ ﺟﺎﻧـــﺐ ﺁﺧﺮ‪ ،‬ﺗﻌﺘﺒـــﺮ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻣﻼﺫﴽ‬

‫ﺍﻟﺼﺤﺎﻓـــﺔ ﺍﻟﻨﻮﻋﻴـــﺔ – ﺳـــﺘﺤﺪﺩ ﻣـــﺎ ﺇﺫﺍ ﻛﺎﻥ ﺍﻟﻘـــ ّﺮﺍﺀ‬

‫ﻃﺎﺋﻠـــﺔ‪ ،‬ﺃﺿـــﻒ ﺍﻟﻰ ﺫﻟـــﻚ ﺇﺭﺗﻔـــﺎﻉ ﺗﻜﺎﻟﻴـــﻒ ﻃﺒﺎﻋﺔ‬

‫ﺁﻣﻨﴼ ﻟﻄ ّﺒﺎﻋـــﻲ ﺍﻟﺼﺤﻒ ﺍﻟﺮﺍﻏﺒﻴﻦ ﺑﺘﻮﺳـــﻴﻊ ﻣﺼﺎﺩﺭ‬

‫ﺍﻟﻄﺮﻕ‪ ،‬ﻓﺎﻟﻘﺮﺍﺭﺍﺕ ﺍﻟﺘﻲ ﺳﻴﺘﻢ ﺇﺗﺨﺎﺫﻫﺎ ﺍﻟﻴﻮﻡ ﻳﺘﺤﺪﺩ‬

‫ﺍﻟﺘﻌﻠﻴﻤﻴﺔ ﻭﺍﻟﺘﻘﻨﻴﺔ‪.‬‬

‫ﺳـــﻴﺘﺨﻠﻮﻥ ﻛﻠﻴﴼ ﻋـــﻦ ﺍﻟﺼﺤﺎﻓـــﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻟﺼﺎﻟﺢ‬ ‫ّ‬ ‫ﻭﻟﻌـــﻞ ﺧﻴـــﻂ ﺍﻷﻣـــﻞ ﺍﻟـــﺬﻱ‬ ‫ﺍﻟﺼﺤﺎﻓـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‪،‬‬

‫ﺍﻟﺼﺤـــﻒ ﻭﺗﻮﺯﻳﻌﻬـــﺎ ﻓﻲ ﻣﻨﺎﻓﺬ ﺍﻟﺒﻴـــﻊ‪ .‬ﻭﻓﻲ ﺍﻟﻮﻗﺖ‬ ‫ﺍﻟـــﺬﻱ ﻻ ﻳـــﺰﺍﻝ ﻓﻴـــﻪ ﻛِﺒـــﺎﺭ ﺍﻟﺴـــﻦ ﻭﺍﻷﺷـــﺨﺎﺹ‬

‫ﺍﻟﺪﺧـــﻞ ﻭﺗﺤﻘﻴـــﻖ ﻣﺰﻳﺪ ﻣـــﻦ ﺍﻟﻌﺎﺋـــﺪﺍﺕ‪ .‬ﺇﺫ ُﻳﻤﻜﻦ‬

‫ﻟﻠﺼﺤﻒ ﺍﻟﻴﻮﻡ ﺇﺳﺘﻬﺪﺍﻑ ﺷﺮﻳﺤﺔ ﺍﻟﻘﺮﺍﺀ ﺍﻟﻤﺤﻠﻴﻴﻦ‬

‫ﻣﺘﻮﺳـــﻄﻲ ﺍﻷﻋﻤﺎﺭ ﻳﻤﻴﻠﻮﻥ ﺍﻟـــﻰ ﻣﻄﺎﻟﻌﺔ ﺍﻟﺼﺤﻒ‬

‫ﺃﻭ ﻣﺠﻤﻮﻋـــﺔ ﺑﻌﻴﻨﻬﺎ ﻣﻦ ﺧﻼﻝ ﺗﺰﻭﻳﺪﻫﻢ ﺑﺼﺤﻴﻔﺔ‬

‫ﺍﻟﻤﻄﺒﻮﻋﺔ ﻭﺍﻟﺘـــﻲ ﺗﻌﻮﺩﻭﺍ ﻋﻠﻰ ﻗﺮﺍﺋﺘﻬـــﺎ ﻣﻨﺬ ﻧﻌﻮﻣﺔ‬ ‫ّ‬ ‫ﻳﺸـــﻜﻞ ﺻﻐﺎﺭ ﺍﻟﺴـــﻦ ﻭﻃﻠﺒـــﺔ ﺍﻟﺠﺎﻣﻌﺎﺕ‬ ‫ﺃﻇﻔﺎﺭﻫﻢ‪،‬‬

‫ﻣﺸﺨﺼﺔ‪.‬‬ ‫ﺫﺍﺕ ﻣﺤﺘﻮﻯ ﻭﺇﻋﻼﻧﺎﺕ‬ ‫ّ‬ ‫ﻭﺿﻤـــﻦ ﺗﻘﺮﻳﺮ ﺣﺼﺮﻱ ﻋﻦ ﺻﻨﺎﻋـــﺔ ﺍﻟﺼﺤﻒ ﻓﻲ‬

‫ﻋﻤﻠﻬـــﻢ ﺑﻮﺳـــﺎﺋﻞ ﺍﻹﻋـــﻼﻡ ﺍﻟﻤﻄﺒﻮﻋﺔ‪ ،‬ﻟـــﻦ ﺗﻜﻮﻥ‬ ‫ﻫﻨـــﺎﻙ ﺃﻭﺟـــﻪ ﻟﻠﻤﻘﺎﺭﻧﺔ ﺑﻴـــﻦ ﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻹﺧﺒﺎﺭﻳﺔ‬

‫ﻏﺎﻟﺒﻴﺔ ﻓﺌﺔ ﺍﻟﻘ ّﺮﺍﺀ ﺍﻟﻤﺴـــﺘﻘﺒﻠﻴﻴﻦ ﻟﻠﺼﺤﻒ ﺍﻟﺮﻗﻤﻴﺔ‪.‬‬

‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﺳـــﺄﻟﻨﺎ ﻛِﺒـــﺎﺭ ﻧﺎﺷـــﺮﻱ ﺍﻟﺼﺤﻒ‬

‫ﺗﺘﻤﻴﺰ ﻫﺬﻩ ﺍﻟﻔﺌﺔ ﺑﺎﻟﻤﺰﺍﺟﻴﺔ ﻭﺑﻘﺪﺭﺗﻬﺎ ﻋﻠﻰ ﺍﻹﻓﺼﺎﺡ‬

‫ﻳﻘﺪﻣﻬﺎ ﺍﻟﺼﺤﻔﻴﻮﻥ ﻭﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﺘﻲ ﻳﺘﻴﺤﻬﺎ‬ ‫ﺍﻟﺘﻲ ّ‬

‫ﻋـــﻦ ﺁﺭﺍﺋﻬﺎ ﻭﺗﻄﻠﻌﺎﺗﻬﺎ ﺑﺼﻮﺭﺓ ﺃﻛﺜﺮ ﻭﺿﻮﺣﴼ‪ ،‬ﻭﺑﺬﻟﻚ‬ ‫ّ‬ ‫ﺗﺸـــﻜﻞ ﻭﺑﻼ ﺃﺩﻧﻰ ﺷـــﻚ ﺍﻟﺠﻴـــﻞ ﺍﻟﻘﺎﺩﻡ ﻣﻦ‬ ‫ﻓﻬـــﻲ‬

‫ﺧﻼﻟﻬﺎ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﻧﺴـــﺐ ﺍﻟﻘﺮﺍﺀ ﻻﺳﻴﻤﺎ ﻓﻲ ﻇﻞ‬

‫ﻗﺪ ﻳﺼﺒﺢ ﺍﻟﻤﻄﺒﻮﻉ ﻣﻨﺘﺠﴼ ﺇﺳﺘﺜﻨﺎﺋﻴﴼ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ‪،‬‬

‫ﺍﻟﻜﺒﺎﺭ‪ .‬ﻭﻋﻨﺪﻫﺎ ﻟﻦ ﻳﻜﻮﻥ ﺃﻣﺎﻡ ﻧﺎﺷـــﺮﻱ‬ ‫ﻓﺌـــﺔ ﺍﻟﻘﺮﺍﺀ ِ‬

‫ﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺘﻲ ﻳﻔﺮﺿﻬﺎ ﺍﻟﻮﺿﻊ ﺍﻟﺮﺍﻫﻦ‪.‬‬

‫ﻓـــﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﻳـــﺰﺩﺍﺩ ﻓﻴﻪ ﺍﻟﻄﻠﺐ ﻋﻠـــﻰ ﺍﻷﺧﺒﺎﺭ‬

‫ﺍﻟﺼﺤـــﻒ ﺃﻱ ﺧﻴـــﺎﺭﺍﺕ ﺗُﺬﻛﺮ ﺳـــﻮﻯ ﺇﻳﺠـــﺎﺩ ﻃﺮﻕ‬

‫ﻤﺴ ُ‬ ‫ـــﻚ ﺑﻪ ﻃ ّﺒﺎﻋـــﻮ ﺍﻟﺼﺤﻒ ﻫﻮ ﺃﻧـــﻪ ﺛﻤﺔ ﺣﺎﺟﺔ‬ ‫ﺳ ُﻴ ِ‬ ‫ﺩﺍﺋﻤﺔ ﺍﻟﻰ ﺍﻟﺨﺒﺮﺍﺕ ﺍﻟﺼﺤﻔﻴﺔ ﻓﻲ ﺗﺼﻨﻴﻒ ﻭﺗﺤﻠﻴﻞ‬

‫‪ME Printer October 2009‬‬

‫ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﺍﻟﻴﻮﻣﻴﺔ ﺍﻵﺧﺬﺓ ﺑﺎﻹﺯﺩﻳﺎﺩ‪ ،‬ﻭﻟﻄﺎﻟﻤﺎ ﺇﺭﺗﺒﻂ‬

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‫ّ‬ ‫ﺣﺚ ”ﻧﺪﺍﺀ ﺍﻟﻴﻘﻈﺔ“ ﻃ ّﺒﺎﻋﻮ ﺍﻟﺼﺤﻒ ﻋﻠﻰ ﺻﺐ ﻣﺰﻳﺪ‬

‫ﺍﻟﻤﺪﻭﻧﻮﻥ ﺍﻟﻬﻮﺍﺓ ﻋﻠﻰ ﺷﺒﻜﺔ ﺍﻹﻧﺘﺮﻧﺖ‪.‬‬

‫ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ ﻋﻦ ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺘـــﻲ ﻳﺘﺒﻌﻮﻧﻬﺎ‬ ‫ﻓـــﻲ ﺇﺻﺪﺍﺭ ﺻﺤﻔﻬـــﻢ‪ ،‬ﻭﺍﻟﻜﻴﻔﻴﺔ ﺍﻟﺘـــﻲ ﻳﺒﺘﻐﻮﻥ ﻣﻦ‬

‫ﺣﻖ ﺇﺳـــﺘﻴﺮﺍﺩ ﻭﺗﻮﺯﻳﻊ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻷﺿﺨﻢ ﻭﺃﻗﺪﻡ ﻣﺼﻨّﻌﻲ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﺇﺗﺴـــﺎﻉ ﺍﻟﻤﺠﺎﻻﺕ ﺍﻻﺳﺘﺜﻤﺎﺭﻳﺔ ﺍﻟﺘﻲ ﺩﺧﻠﻬﺎ ﻋﻼﻡ‪ ،‬ﻗﺎﻡ ﺑﺈﻧﺸﺎﺀ ﺑﻌﺾ ﺍﻟﻤﺼﺎﻧﻊ‬

‫ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ ﻓﻲ ﺍﻟﻌﺎﻟﻢ؛ ﺃﻻ ﻭﻫﻲ ﺷـــﺮﻛﺔ ”ﻫﻴﺪﻟﺒﺮﺝ ﺟﻲ ﺃﻡ ﺑﻲ ﺃﺗﺶ“‪.‬‬

‫ﻭﺍﻟﺸـــﺮﻛﺎﺕ ﻓـــﻲ ﺍﻹﺳـــﻜﻨﺪﺭﻳﺔ ﻭﺍﻟﻌﺎﺷـــﺮ ﻣﻦ ﺭﻣﻀـــﺎﻥ ﻭﺍﻟﻤﻨﺎﻃـــﻖ ﺍﻟﺼﻨﺎﻋﻴﺔ‬

‫ﻭﻗﺪ ﺳـــﺠﻠﺖ ﻣﺒﻴﻌﺎﺕ ”ﻫﻴﺪﻟﺒﺮﺝ ﻣﺼﺮ“ ﻭﻟﻌﺪﺓ ﺃﻋﻮﺍﻡ‪ ،‬ﺃﺭﻗﺎﻣﴼ ﻗﻴﺎﺳـــﻴﺔ ﻻ ﻧﻈﻴﺮ‬

‫ﺍﻟﻤﻨﺘﺸـــﺮﺓ ﻓﻲ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ ﻣﺼﺮ‪ ،‬ﻭﺳـــﺎﻫﻢ ﺑﺸـــﻜﻞ ﻛﺒﻴﺮ ﻓﻰ ﺇﻧﻘﺎﺫ ﺍﻟﺼﺤﻒ‬

‫ﻟﻬﺎ‪ ،‬ﻭﺗﺤﺘﻞ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻴﻮﻡ ‪ ٪٩٠‬ﻣﻦ ﺣﺠﻢ ﺳـــﻮﻕ ﺗﺠـــﺎﺭﺓ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﻦ ﺍﻟﺘﻮﻗﻒ ﻋﻦ ﺍﻟﺼﺪﻭﺭ ﻟﻨﻔﺎﺩ ﺭﺻﻴﺪﻫﺎ ﺃﺛﻨﺎﺀ ﺍﻷﺯﻣﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻭﺍﺭﺗﻔﺎﻉ ﺃﺳﻌﺎﺭ‬

‫ﺍﻟﺠﺪﻳﺪﺓ ﻓﻲ ﻣﺼﺮ‪ .‬ﻛﻤﺎ ﺃﺳـــﻬﻢ ﺗﺄﺳـــﻴﺲ ﺍﻟﺸـــﺮﻛﺔ ﻟﻘﺴـــﻢ ﺧـــﺎﺹ ﺑﺨﺪﻣﺎﺕ‬

‫ﺍﻟﻮﺭﻕ ﻭﺍﻷﺣﺒﺎﺭ‪.‬‬ ‫ﻭﺇﻧﻄﻼﻗـــﴼ ﻣﻦ ﺭﺅﻳﺘﻪ ﺍﻟﺮﺍﻣﻴﺔ ﺍﻟﻰ ﺻﻘﻞ ﺧﺒﺮﺍﺕ ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺍﻟﺤﻘﻞ ﺍﻟﻄﺒﺎﻋﻲ‬ ‫ﻭﺗﻨﻤﻴـــﺔ ﻣﻬﺎﺭﺍﺗﻬـــﻢ‪ ،‬ﻗـــﺎﻡ ﻋـــﻼﻡ‪ ،‬ﺑﺎﻹﺷـــﺘﺮﺍﻙ ﻣﻊ ﺷـــﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ‪ ،‬ﺑﺈﻧﺸـــﺎﺀ‬ ‫ﺃﻛﺎﺩﻳﻤﻴـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﻤﺼـــﺮ ﻭﺍﻟﺘﻲ ﺣﻤﻠﺖ ﺇﺳـــﻢ ”ﺃﻛﺎﺩﻳﻤﻴﺔ ﻋـــﻼﻡ ﻟﻠﻄﺒﺎﻋﺔ“‪.‬‬

‫ﻣﺎﺭﺱ ‪١٩٨٩‬‬

‫ﻭﺗﻘـــﻮﻡ ﺍﻷﻛﺎﺩﻳﻤﻴـــﺔ ﺍﻟﻴﻮﻡ ﺑﺨﺪﻣﺔ ﺟﻤﻴﻊ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺼﻨﺎﻋﻴـــﺔ ﻭﺍﻟﺼﺤﻔﻴﺔ‬

‫ﻳﻮﺳﻒ ﻋﻼﻡ ﻳﺪﻟﻲ‬

‫ﻭﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻌﺎﻣﻠﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺷﻤﺎﻝ ﺃﻓﺮﻳﻘﻴﺎ‪ ،‬ﻣﻦ ﺧﻼﻝ ﻋﻘﺪ ﺩﻭﺭﺍﺕ‬

‫ﺑﻜﻠﻤﺘﻪ ﺧﻼﻝ ﺣﻔﻞ‬ ‫ﺍﻓﺘﺘﺎﺡ ﺍﻟﻤﻮﻗﻊ‬

‫ﺗﺪﺭﻳﺒﻴﺔ ﺗﺘﻨـــﺎﻭﻝ ﻣﻮﺿﻮﻋﺎﺕ ﺑﻌﻴﻨﻬﺎ‪ ،‬ﻛﺘﻄﻮﻳﺮ ﺟﻮﺩﺓ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻛﻴﻔﻴﺔ‬

‫ﻭﺍﻟﻤﻌﺮﺽ ﺍﻟﺠﺪﻳﺪ‬

‫ﺇﺩﺍﺭﺓ ﺍﻟﻤﻄﺎﺑﻊ ﻭﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﻠﻮﺟﺴﺘﻴﺔ ﻭﻣﺎ ﺷﺎﺑﻪ ﺫﻟﻚ‪.‬‬

‫ﻟﺸﺮﻛﺘﻪ ﻓﻲ ﻣﺒﺎﻧﻲ‬

‫ﻭﺑﺎﻹﺳـــﺘﻨﺎﺩ ﻋﻠﻰ ﻧﺠﺎﺣﻬﺎ ﻓﻲ ﺇﺳـــﺘﺤﻮﺍﺫ ‪ ٪٧٠‬ﻣﻦ ﺣﺼﺔ ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺼﺮﻱ‪،‬‬

‫ﺍﻟﻌﺒﻮﺭ‪ ،‬ﻗﺒﺎﻟﺔ ﻣﻠﻌﺐ‬

‫ﻭﺳـــﻌﺖ ”ﻳﻮﺳﻒ ﻋﻼﻡ ﻭﺷﺮﻛﺎﻩ“ ﺭﻗﻌﺔ ﺇﺳـــﺘﺜﻤﺎﺭﺍﺗﻬﺎ‪ ،‬ﻭﻗﺎﻣﺖ ﺑﺘﻘﺪﻳﻢ ﺧﺪﻣﺎﺗﻬﺎ‬ ‫ّ‬

‫ﺍﻟﻘﺎﻫﺮﺓ ﺍﻟﺪﻭﻟﻲ‪.‬‬

‫ﻓـــﻲ ﺩﻭﻝ ﺃﺧﺮﻯ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ ﻣﺜـــﻞ ﻟﻴﺒﻴﺎ ﻭﺍﻟﺴـــﻮﺩﺍﻥ ﻭﺳـــﻮﺭﻳﺎ‪ .‬ﻭﺑﺪﻋﻢ ﻣﻦ‬

‫ﻭﻳﻘﻒ ﺍﻟﻰ ﺟﺎﻧﺒﻪ ﺇﺑﻨﻪ‬

‫ﻃﺎﻗﻤﻬﺎ ﺍﻟﺬﻱ ﻳﺰﻳﺪ ﻋﻦ ‪ ٥٠٠‬ﻣﻮﻇﻒ‪ ،‬ﺗﻮﺍﺻﻞ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻴﻮﻡ ﺗﺤﻘﻴﻖ ﺃﻫﺪﺍﻓﻬﺎ‬

‫ﻋﺎﺩﻝ‪.‬‬

‫ﻭﺍﻟﺴﻴﺮ ﻋﻠﻰ ﻧﻬﺞ ﻣﺆﺳﺴﻬﺎ ﺍﻟﺮﺍﺣﻞ ﻳﻮﺳﻒ ﺑﻴﻚ ﻋﻼﻡ‪.‬‬ ‫ﻣـــﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ ﻭﻗﻄـــﻊ ﺍﻟﻐﻴﺎﺭ‪ ،‬ﻓﻲ ﺗﻌﺰﻳـــﺰ ﻣﻜﺎﻧﺘﻬﺎ ﻭﺃﺩﺍﺋﻬﺎ ﺍﻟﻤﺘﻤﻴﺰ ﻓﻲ ﺍﻟﺴـــﻮﻕ‬ ‫ﺍﻟﻤﺼﺮﻱ‪.‬‬ ‫ﻭﺑﺤﻠﻮﻝ ﻋﺎﻡ ‪ ،١٩٧٥‬ﺃﺻﺒﺤﺖ ﺷـــﺮﻛﺔ ﻳﻮﺳـــﻒ ﻋﻼﻡ ﻗﺎﺩﺭﺓ ﻋﻠﻰ ﺳـــﺪ ﺟﻤﻴﻊ‬ ‫ﺣﺎﺟـــﺎﺕ ﺍﻟﻤﻄﺎﺑﻊ ﻟﻠﻤﻨﺘﺠـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺍﻟﺨﺎﻣﺎﺕ ﺗﺤﺖ ﺳـــﻘﻒ ﻭﺍﺣﺪ‪ .‬ﻭﻣﻊ‬ ‫ﻳﻮﺳﻒ ﻋﻼﻡ )ﺍﻟﺜﺎﻧﻲ‬ ‫ﻣﻦ ﺟﻬﺔ ﺍﻟﻴﺴﺎﺭ(‬ ‫ﻳﺘﻠﻘﻰ ﺃﻋﻠﻰ ﻧﻮﻁ‬ ‫ﺷﺮﻑ ﻓﻲ ﺍﻟﻨﻤﺴﺎ‪،‬‬ ‫ﻭﺍﻟﺬﻱ ﻗﻠﺪﻩ ﺇﻳﺎﻩ‬ ‫ﺳﻔﻴﺮ ﺍﻟﻨﻤﺴﺎ ﻓﻲ‬ ‫ﻣﺼﺮ ﺁﻧﺬﺍﻙ‪ .‬ﻭﻗﺪ‬ ‫ُﻣﻨﺢ ﻫﺬﺍ ﺍﻟﻨﻮﻁ‬ ‫ﺗﻘﺪﻳﺮﴽ ﻟﺠﻬﻮﺩﻩ ﻓﻲ‬ ‫ﺗﺄﻣﻴﻦ ﺍﻟﻜﺜﻴﺮ ﻣﻦ‬ ‫ﻋﻘﻮﺩ ﺗﺠﺎﺭﺓ ﺍﻟﻮﺭﻕ‬ ‫ﻣﻊ ﺍﻟﻨﻤﺴﺎ‬

‫‪ ،(٢٠٠٤‬ﻣﻘﺎﻝ‬ ‫ﻧﺸـــﺮﺕ ﻣﺠﻠﺔ ‪ ME Printer‬ﻓﻲ ﺍﻟﻌﺪﺩ ﺍﻟﺨﺎﻣﺲ )ﻳﻮﻟﻴﻮ ‪٢٠٠٤‬‬ ‫ﻣﻮﺳﻊ ﻋﻦ ﻗﺼﺔ ﺣﻴﺎﺓ ﺍﻟﺴﻴﺪ ﻳﻮﺳﻒ ﻋﻼﻡ‪ ،‬ﺷﺮﺣﺖ ﻓﻴﻪ ﺑﺪﺍﻳﺎﺕ ﺗﺄﺳﻴﺲ‬ ‫ّ‬ ‫ﺷﺮﻛﺔ ”ﻳﻮﺳﻒ ﻋﻼﻡ ﻭﺷﺮﻛﺎﻩ“ ﻭﺗﺴﻠﺴﻞ ﺍﻷﺣﺪﺍﺙ ﺍﻟﺘﻲ ّ‬ ‫ﺧﻄﺖ ﻣﺴﻴﺮﺗﻬﺎ‬ ‫ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻮﺭﻕ‪.‬‬

‫ﺑﺮﺣﻴﻞ ﻳﻮﺳﻒ ﻋﻼﻡ‪ ،‬ﻓﺈﻧﻨﺎ ﻟﻦ ﻧﻜﻮﻥ ﻗﺪ ﺧﺴﺮﻧﺎ ﺷﺮﻳﻜﴼ ﺗﺠﺎﺭﻳﴼ ﻓﺤﺴﺐ ﺑﻞ ﺧﺴﺮﻧﺎ ﺻﺪﻳﻘﴼ ﻋﻈﻴﻤﴼ ﻭﻋﺰﻳﺰﴽ ﻋﻠﻰ ﻗﻠﻮﺑﻨﺎ‪.‬‬ ‫ﻧﺘﻘﺪﻡ ﺑﺨﺎﻟﺺ ﺍﻟﻌﺰﺍﺀ ﻭﺻﺎﺩﻕ ﺍﻟﻤﻮﺍﺳﺎﺓ ﺍﻟﻰ ﺟﻤﻴﻊ ﺃﻓﺮﺍﺩ ﻋﺎﺋﻠﺘﻪ ﺍﻟﻜﺮﻳﻤﺔ‪.‬‬ ‫ﻭﻧﻮﺩ ﺃﻥ ﻧﻌ ّﺒﺮ ﻫﻨﺎ ﻋﻦ ﻋﻤﻴﻖ ُﺣﺰﻧﻨﺎ ﻟﻮﻓﺎﺗﻪ‪ ،‬ﻭﺃﻥ ّ‬ ‫ﻟﻘﺪ ﻋﻤﻞ ﺍﻟﻔﻘﻴﺪ ﻛﻤﻮﺯﻉ ﻟﺨﺪﻣﺎﺗﻨﺎ ﻭﻟﻌﻘﻮﺩ ﻃﻮﻳﻠﺔ‪ ،‬ﻭﻗﺪ ﻧﺠﺤﺖ ﺷﺮﻛﺘﻨﺎ ”ﻫﻴﺪﻟﺒﺮﺝ ﺩﺭﻛﻤﺎﺷﻴﻨﻦ ﺃﻱ ﺟﻲ“‪ ،‬ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﺷﺮﻛﺘﻪ ”ﻳﻮﺳﻒ‬ ‫ﻋﻼﻡ ﻭﺷﺮﻛﺎﻩ“‪ ،‬ﻓﻲ ﺗﺄﺳﻴﺲ ﻭﺗﻄﻮﻳﺮ ﻭﺭﻳﺎﺩﺓ ﺳﻮﻕ ﻓﻨﻮﻥ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ ﻣﺼﺮ‪.‬‬ ‫ﻛﺎﻥ ﺍﻟﺮﺍﺣﻞ ﻣﻠﻤﴼ ﺟﺪﴽ ﺑﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﻌﻤﻼﺀ ﻭﺑﺈﺣﺘﻴﺎﺟﺎﺕ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻭﻛﺎﻥ ﻳﺴﺘﺠﻴﺐ ﻟﻬﺎ ﺑﻔﺎﻋﻠﻴﺔ ﻛﺒﻴﺮﺓ‪ ،‬ﻣﻌﺘﻤﺪﴽ ﺑﺬﻟﻚ ﻋﻠﻰ ﺧﺒﺮﺗﻪ‬ ‫ﺍﻟﻌﻤﻠﻴﺔ ﺍﻟﻄﻮﻳﻠﺔ ﻭﻣﺮﻭﻧﺘﻪ ﻓﻲ ﺍﻟﻌﻤﻞ ﻭﺇﺩﺭﺍﻛﻪ ﺍﻟﺘﺎﻡ ﻟﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﺴﻮﻕ‪.‬‬ ‫ﻭﺍﻟﻰ ﺟﺎﻧﺐ ﺍﻟﺮﻭﺡ ﺍﻹﺑﺪﺍﻋﻴﺔ ﺍﻟﺘﻲ ﻛﺎﻥ ﻳﺘﻤﻴﺰ ﺑﻬﺎ‪ ،‬ﻭﺍﻹﺭﺷﺎﺩﺍﺕ ﺍﻟﻘ ّﻴﻤﺔ ﺍﻟﺘﻲ ﻗﺪﻣﻬﺎ ﻟﺸﺮﻛﺔ ﻫﻴﺪﻟﺒﺮﺝ ﻭﺍﻹﺧﻼﺹ ﺍﻟﺬﻱ ﺃﺑﺪﺍﻩ ﻟﻬﺎ؛ ﺳﺘﺒﻘﻰ‬ ‫ﺭﻭﺣﻪ ﺍﻟﺘﻨﺎﻓﺴﻴﺔ ﻭﻋﻄﻔﻪ ﻭﻓﺎﻋﻠﻴﺘﻪ ﺍﻟﺘﻲ ﺗﻤﻴﺰ ﺑﻬﺎ‪ ،‬ﻣﺮﺗﺒﻄﺔ ﻋﻠﻰ ﺍﻟﺪﻭﺍﻡ ﺑﺼﻨﺎﻋﺔ ﺍﻟﺠﺮﺍﻓﻴﻚ ﻓﻲ ﻣﺼﺮ‪.‬‬ ‫ﻟﻘﺪ ّ‬ ‫ﺧﻠﻒ ﻣﻮﺕ ﻳﻮﺳﻒ ﻋﻼﻡ ﻓﺮﺍﻏﴼ ﻣﺆﻟﻤﴼ ﻟﺠﻤﻴﻊ ﻣﻦ ﺭﺍﻓﻘﻪ ﻃﻮﺍﻝ ﺳﻨﻮﺍﺕ ﻋﻤﻠﻪ‪.‬‬

‫ﻫﻴــﺪﻟﺒــﺮﺝ‬

‫ﻣﺼـﺮ‪:‬‬

‫ﺭﺣﻴـﻞ‬ ‫ﻋﻤﻴـﺪ‬ ‫ﺍﻟﻄﺒـﺎﻋـﺔ‬ ‫ﻳﻮﺳﻒ ﻋﻼﻡ ﻳﺘﺮﻙ ﺑﺼﻤﺘﻪ ﺍﻟﻜﺒﻴﺮﺓ ﻋﻠﻰ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺗﺠﺎﺭﺓ ﺍﻟﻮﺭﻕ ﻓﻲ ﻣﺼﺮ‬ ‫ﺳـــﻴﺒﻘﻰ ﺍﻟﺤﺎﺩﻱ ﻋﺸﺮ ﻣﻦ ﺃﻏﺴـــﻄﺲ ‪ ٢٠٠٩‬ﺧﺎﻟﺪﴽ ﻓﻲ ﺃﺫﻫﺎﻥ ﺍﻟﻄ ّﺒﺎﻋﻴﻦ ﻓﻲ‬

‫ﻭﺑﻌﺪ ﺇﻧﻘﻀﺎﺀ ﺑﻀﻌﺔ ﺃﻋﻮﺍﻡ‪ ،‬ﺃﺻﺒﺤﺖ ”ﻳﻮﺳـــﻒ ﻋﻼﻡ ﻭﺷﺮﻛﺎﻩ“ ﺍﻟﻼﻋﺐ ﺍﻟﻮﺣﻴﺪ‬ ‫ﻓﻲ ﺍﻻﺳـــﺘﻴﺮﺍﺩ ﻭﺍﻟﺘﺴـــﻮﻳﻖ ﺍﻟﻤﺤﻠﻲ ﻟﻠﻮﺭﻕ‪ ،‬ﻭﻗﺪ ﻟ ُﻘﺐ ﻋـــﻼﻡ ﺑـ ”ﻣﻠﻚ ﺍﻟﻮﺭﻕ“‬

‫ﻭﻗﺎﺋـــﺪ ﺍﻟﺘﻄﻮﻳﺮ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺗﺠﺎﺭﺓ ﺍﻟـــﻮﺭﻕ ﻓﻲ ﺗﺎﺭﻳﺦ ﻣﺼﺮ ﺍﻟﺤﺪﻳﺚ‪،‬‬

‫ﻟﺪﻭﺭﻩ ﺍﻟﻜﺒﻴﺮ ﻓﻲ ﺗﻮﻓﻴﺮ ﻭﺭﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻣﺼﺮ‪ ،‬ﻭﺃﺻﺒﺢ ﻋﻠﻰ ﺃﺛﺮﻫﺎ ﺃﻛﺒﺮ ﺗﺎﺟﺮ‬

‫ﺇﺛﺮ ﺻﺮﺍﻉ ﻣﻊ ﺍﻟﻤﺮﺽ‪.‬‬

‫ﻟﻠﻮﺭﻕ ﻓﻲ ﺍﻟﺒﻼﺩ‪.‬‬

‫ﻭﺣﻀـــﺮ ﻣﺮﺍﺳـــﻴﻢ ﺍﻟﻌـــﺰﺍﺀ ﺍﻟﺘـــﻲ ﺃﻗﻴﻤـــﺖ ﻋﻠـــﻰ ﺭﻭﺡ ﺍﻟﻔﻘﻴـــﺪ‪ ،‬ﻋﺪﺩ ﻣـــﻦ ﻛﺒﺎﺭ‬

‫ﺳـــﺠﻞ ﻋـــﺎﻡ ‪ ١٩٦٨‬ﻧﻘﻄﺔ ﺗﺤـــ ّﻮﻝ ﻓﻲ ﺗﺎﺭﻳـــﺦ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺼﺮﻳـــﺔ ﻣﻊ ﺗﻘﺪﻳﻢ‬ ‫ّ‬

‫ﺍﻟﻮﻃﻦ ﺍﻟﻌﺮﺑﻲ؛ ﺇﺫ ﺗﻮﻓﻲ ﻓﻲ ﻫﺬﺍ ﺍﻟﻴﻮﻡ ﺍﻟﺴﻴﺪ ﻳﻮﺳﻒ ﺑﻴﻚ ﻋﻼﻡ؛ ﺭﺍﺋﺪ ﻭﻋ ّﺮﺍﺏ‬

‫ﺍﻟﻤﺴـــﺆﻭﻟﻴﻦ ﻭﺍﻟﻤﺪﺭﺍﺀ ﺍﻟﺘﻨﻔﻴﺬﻳﻴـــﻦ ﻓﻲ ﺍﻟﺤﻘﻞ ﺍﻟﻄﺒﺎﻋﻲ ﻓـــﻲ ﻣﺼﺮ‪ ،‬ﻭﺃﻋﻀﺎﺀ‬

‫ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻟﻠﻤﺮﺓ ﺍﻷﻭﻟﻰ ﻓﻲ ﻣﺼﺮ‪ .‬ﻭﻗﺪ ﺃﺭﺍﺩ ﻳﻮﺳـــﻒ ﻋﻼﻡ‪،‬‬

‫ﻣﺠﻠـــﺲ ﺇﺩﺍﺭﺓ ﻏﺮﻓﺔ ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺼﺮﻳﺔ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﻋﺪﺩ ﻣﻦ ﻣﺎﻟﻜﻲ‬ ‫ﻭﻣﻮﻇﻔﻲ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﻤﺼﺮﻳﺔ ﺍﻟﻌﺎﻣﺔ ﻭﺍﻟﺨﺎﺻﺔ‪.‬‬ ‫ﺗﻤﺜﻠـــﺖ ﺭﺅﻳـــﺔ ﺍﻟﺴـــﻴﺪ ﻋـــﻼﻡ ﻓﻲ ﺇﺣـــﺪﺍﺙ ﺛﻮﺭﺓ ﻓﻲ ﺗﺠـــﺎﺭﺓ ﺍﻟـــﻮﺭﻕ ﻓﻲ ﻣﺼﺮ‬

‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ‪:‬‬

‫ﻭﺍﻟﻤﻨﻄﻘـــﺔ‪ .‬ﻭﺧﻼﻝ ﺍﻟﻨﺼﻒ ﺍﻷﻭﻝ ﻣﻦ ﺍﻟﻘﺮﻥ ﺍﻟﻌﺸـــﺮﻳﻦ‪ ،‬ﺣﻴﺚ ﻛﺎﻧﺖ ﺗﺠﺎﺭﺓ‬

‫ﺍﻟﻤﻬﻨﺪﺱ ﻋﺎﺩﻝ‬ ‫ﻋﻼﻡ‪ ،‬ﻳﻮﺳﻒ ﻋﻼﻡ‪،‬‬

‫ﺍﻟﺘﺠﺎﺭ ﺍﻷﺟﺎﻧﺐ ﻣﻦ ﺑﺮﻳﻄﺎﻧﻴﺎ ﻭﻓﺮﻧﺴـــﺎ ﻭﺑﻌﺾ ﺩﻭﻝ ﺍﻟﻐﺮﺏ‪،‬‬ ‫ﺍﻟﻮﺭﻕ ﺣﻜﺮﴽ ﻋﻠﻰ ّ‬ ‫ﻛﺎﻥ ُﻳﺒـــﺎﻉ ﻭﺭﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻣﺼﺮ ﺑﺄﺳـــﻌﺎﺭ ﺧﻴﺎﻟﻴﺔ ﻓـــﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺬﻱ ﻟﻢ ﻳﻜﻦ‬

‫ﺍﻟﺮﻭﺍﺋﻲ ﺍﻟﺸﻬﻴﺮ‬ ‫ﻧﺠﻴﺐ ﻣﺤﻔﻮﻅ‬

‫ﺑﻤﻘـــﺪﻭﺭ ﻣﺼﺮ ﻛﺴـــﺮ ﻫﺬﺍ ﺍﻟﺤﺎﺟﺰ ﻧﺘﻴﺠـــﺔ ﺇﻓﺘﻘﺎﺭﻫﺎ ﺍﻟﻰ ﺍﻟﺨﺒﺮﺍﺕ ﺍﻟﻤﺘﻤﺮﺳـــﺔ‬

‫ﻭﺍﻟﻨﺎﺷﺮ ﺍﻟﻜﺒﻴﺮ‬

‫ﻓﻲ ﻣﺠﺎﻝ ﺗﺠﺎﺭﺓ ﺍﻟﻮﺭﻕ‪ .‬ﻭﻋﻨﺪ ﺑﻠﻮﻏﻪ ﺳـــﻦ ﺍﻟﺮﺍﺑﻌﺔ ﻭﺍﻟﻌﺸـــﺮﻳﻦ‪ ،‬ﻗ ّﺮﺭ ﻳﻮﺳـــﻒ‬

‫ﺍﻟﺴﺤﺎﺭ‪ .‬ﺃﺧﺬﺕ ﻫﺬﻩ‬

‫ﻋﻼﻡ ﺗﺤﻘﻴﻖ ﺣﻠﻤﻪ ﻭﻣﺴـــﺎﻋﺪﺓ ﺑﻼﺩﻩ ﻋﻠﻰ ﺇﻳﺠﺎﺩ ﺣﻞ ﻟﻤﺸـــﻜﻠﺔ ﺗﻮﺭﻳﺪ ﺍﻟﻮﺭﻕ‬

‫ﺍﻟﺼﻮﺭﺓ ﻋﻘﺐ ﺣﺼﻮﻝ‬

‫ﺍﻟﻄﺒﺎﻋـــﻲ ﺍﻟـــﻰ ﻣﺼﺮ‪ ،‬ﺇﺫ ﻭﺿﻊ ﻓﻲ ﻋﺎﻡ ‪ ١٩٤٨‬ﺣﺠﺮ ﺍﻷﺳـــﺎﺱ ﻷﻭﻝ ﺷـــﺮﻛﺔ‬

‫ﻧﺠﻴﺐ ﻣﺤﻔﻮﻅ ﻋﻠﻰ‬ ‫ﺟﺎﺋﺰﺓ ﻧﻮﺑﻞ‬

‫‪ME Printer October 2009‬‬

‫ﻣﺘﺨﺼﺼـــﺔ ﻓـــﻲ ﺗﺠﺎﺭﺓ ﺍﻟﻮﺭﻕ ﻓﻲ ﻣﺼﺮ ﻭﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ .‬ﻛﻤﺎ ﻗﺎﻡ ﺑﻮﺿﻊ‬

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‫ﻭﺗﻨﻔﻴـــﺬ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﻣﺘﻄـــﻮﺭﺓ ﻟﺘﻮﺭﻳـــﺪ ﺍﻟـــﻮﺭﻕ ﺍﻟـــﻰ ﻣﺼﺮ ﻣﻦ ﺟﻤﻴـــﻊ ﺃﻧﺤﺎﺀ‬ ‫ﺍﻟﻌﺎﻟﻢ ﻭﺑﺄﺳﻌﺎﺭ ﺗﻨﺎﻓﺴـــﻴﺔ‪ ،‬ﻭﻛﺎﻥ ﺩﺍﺋﻢ ﺍﻟﺴﻔﺮ ﺍﻟﻰ ﺩﻭﻝ ﺍﻟﺸﺮﻕ ﺍﻷﻗﺼﻰ ﻭﺍﻟﻘﺎﺭﺓ‬

‫ﻳﻮﺳـــﻊ ﻣﻦ ﺇﺳـــﺘﺜﻤﺎﺭﺍﺕ ﺷﺮﻛﺘﻪ ﻓﻲ ﺃﺳﻮﺍﻕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﻰ ﺟﺎﻧﺐ ﺇﺑﻨﻪ ﻋﺎﺩﻝ‪ ،‬ﺃﻥ ّ‬

‫ﺍﻵﺧـــﺬﺓ ﺑﺎﻹﺯﺩﻫـــﺎﺭ ﻋﻦ ﻃﺮﻳﻖ ﺇﺳـــﺘﻴﺮﺍﺩ ﻭﺗﻮﺯﻳﻊ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻷﻭﻓﺴـــﺖ‬

‫ﺍﻷﻣﺮﻳﻜﻴﺔ ﺑﺤﺜﴼ ﻋﻦ ﻓﺮﺹ ﺇﺳﺘﺜﻤﺎﺭﻳﺔ ﺟﺪﻳﺪﺓ‪.‬‬

‫ﻓﻲ ﻣﺼﺮ‪ .‬ﻭﻗﺪ ﻧﺠﺤﺖ ﺷـــﺮﻛﺔ ﻳﻮﺳـــﻒ ﻋﻼﻡ ﻭﺷـــﺮﻛﺎﻩ ﻓـــﻲ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ‬

‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪ :‬ﻛﻮﺩﺍﻙ ﺗﺪﺧﻞ ﻓﻲ ﺇﺗﻔﺎﻗﻴﺔ ﺗﻮﺯﻳﻊ ﻣﻊ ﺷﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ‬ ‫ﺳﺘﻘﻮﻡ ﺍﻟﻬﻮﺷﺎﻥ ﻣﻦ ﻣﻘﺮﻫﺎ ﺑﺎﻟﺮﻳﺎﺽ‪ ،‬ﺑﻤﻬﺎﻡ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ ﺍﻟﺪﻋﻢ ﺍﻟﻔﻨﻲ ﻟﺘﺸﻜﻴﻠﺔ‬ ‫ﻣﺨﺘﺎﺭﺓ ﻣﻦ ﻣﻨﺘﺠﺎﺕ ﻛﻮﺩﺍﻙ‬ ‫ﺍﻟﻬﻮﺷﺎﻥ‪ ،‬ﻧﻈﺮﴽ ﻟﺴﻤﻌﺘﻬﺎ ﺍﻟﻤﺘﻤﻴﺰﺓ ﻭﺟﻮﺩﺓ ﺍﻟﺨﺪﻣﺎﺕ‬ ‫ﺍﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ ﺍﻟﻰ ﻋﻤﻼﺋﻬﺎ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ‪ .‬ﻛﻤﺎ ﺗﻤﻠﻚ‬ ‫”ﺍﻟﻬﻮﺷـــﺎﻥ“ ﻓﺮﻳـــﻖ ﻛﺒﻴﺮ ﻣـــﻦ ﺍﻟﺒﺎﺋﻌﻴـــﻦ ﺍﻟﻤﺆﻫﻠﻴﻦ‬ ‫ﻭﻓﺮﻳﻖ ﺁﺧﺮ ﻟﻠﺪﻋﻢ ﺍﻟﻔﻨـــﻲ‪ ،‬ﻭﺍﻟﺬﻳﻦ ﻳﺘﻤﺘﻌﻮﻥ ﺑﻔﻬﻢ‬ ‫ﻣﻤﺘﺎﺯ ﻟﻠﻘﻀﺎﻳﺎ ﺍﻟﺮﺋﻴﺴـــﻴﺔ ﻭﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪ ،‬ﻣﻤﺎ ﻳﻌﻄﻲ‬ ‫ﺩﻓﻌـــﴼ ﻟﺼﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ‪ ،‬ﺣﻴﺚ ﻳﺘﻢ‬ ‫ﺍﻟﺘﺮﻛﻴﺰ ﺑﺎﻟﺪﺭﺟﺔ ﺍﻷﻭﻟﻰ ﻋﻠﻰ ﻣﺴـــﺎﻋﺪﺓ ﺍﻟﻌﻤﻼﺀ ﻓﻲ‬ ‫ﺍﻹﺳﺘﺜﻤﺎﺭ ﻓﻲ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﻨﺎﺳﺒﺔ ﻭﻓﻘﴼ ﻹﺣﺘﻴﺎﺟﺎﺗﻬﺎ‬ ‫ﺍﻟﺨﺎﺻﺔ‪.‬‬ ‫ﻳﻘﻮﻝ ﺭﺍﻛﺎﻥ ﺍﻟﻬﻮﺷـــﺎﻥ‪ ،‬ﺍﻟﺮﺋﻴﺲ ﻭﺍﻟﻤﺪﻳﺮ ﺍﻟﺘﻨﻔﻴﺬﻱ‬ ‫ﻟﺸـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ‪” :‬ﻟﺪﻳﻨﺎ ﺳﻤﻌﺔ ﻣﺒﻨﻴﺔ‬ ‫ﺭﻳﺎﺽ ﻏﻼﻳﻴﻨﻲ‬ ‫ﻣﺪﻳﺮ ﺍﻟﺘﺴﻮﻳﻖ ‪ -‬ﻗﺴﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ‬ ‫ﺷﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ‬

‫ﻭﻗﻌـــﺖ ﺷـــﺮﻛﺔ ﻛـــﻮﺩﺍﻙ ﺇﺗﻔﺎﻗﻴـــﺔ ﺗﻮﺯﻳﻊ ﻣﻊ ﺷـــﺮﻛﺔ‬ ‫ﺍﻟﻬﻮﺷـــﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ‪ ،‬ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‬ ‫ﺍﻟﺮﺍﺋـــﺪﺓ ﻓـــﻲ ﻣﺠـــﺎﻝ ﺗﻮﺭﻳـــﺪ ﺍﻟﺤﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﻴـــﺔ‬ ‫ﻭﻣﻨﺘﺠـــﺎﺕ ﺍﻟﻤﻜﺎﺗـــﺐ‪ .‬ﻭﺗﻨـــﺺ ﺍﻻﺗﻔﺎﻗﻴـــﺔ ﻋﻠﻰ ﺃﻥ‬ ‫ﺗﻘﻮﻡ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ‪ ،‬ﻭﻣﻘﺮﻫﺎ ﺍﻟﺮﻳﺎﺽ‪،‬‬ ‫ﺑﻤﻬـــﺎﻡ ﺍﻟﻤﺒﻴﻌـــﺎﺕ ﻭﺗﻘﺪﻳـــﻢ ﺧﺪﻣﺎﺕ ﺍﻟﺪﻋـــﻢ ﺍﻟﻔﻨﻲ‬ ‫ﻟﻤﺠﻤﻮﻋـــﺔ ﻣﺨﺘـــﺎﺭﺓ ﻣـــﻦ ﻣﻨﺘﺠـــﺎﺕ ﻛـــﻮﺩﺍﻙ ﻣﻦ‬ ‫ﻗﺒﻴﻞ ﺑﺮﺍﻣﺞ ﺍﻟﺘﺸـــﻐﻴﻞ‪ ،‬ﻭﻣﺎﻛﻴﻨـــﺎﺕ ﻣﺎ ﻗﺒﻞ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻟﺘﺘﻴﺢ ﺑﺬﻟﻚ ﻟﻠﻤﻄﺎﺑـــﻊ ﺍﻟﻌﺎﻣﻠﺔ‬ ‫ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﺃﺣـــﺪﺙ ﺗﻘﻨﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﻘـــﺪﺭﺓ ﻋﻠـــﻰ ﺗﻠﺒﻴـــﺔ ﻃﻠﺒـــﺎﺕ ﺍﻟﻌﻤـــﻼﺀ ﺍﻟﻤﺘﺰﺍﻳﺪﺓ‬ ‫ﻟﻠﻤﻨﺘﺠﺎﺕ ﺍﻟﻤﺘﻄﻮﺭﺓ‪.‬‬ ‫ﻭﻳﻬـــﺪﻑ ﻗﺴـــﻢ ﺍﻟﻄﺒﺎﻋـــﺔ ﻟـــﺪﻯ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ‬ ‫ﺍﻟﻤﺤـــﺪﻭﺩﺓ ﻟﻠﺘﻌﺎﻣـــﻞ ﻣـــﻊ ﻣﺠﻤﻮﻋـــﺔ ﻭﺍﺳـــﻌﺔ ﻣـــﻦ‬ ‫ﺍﻟﻌﻤـــﻼﺀ‪ ،‬ﺑﻤـــﺎ ﻓـــﻲ ﺫﻟـــﻚ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﻬﻨﻴـــﺔ‬ ‫ﻭﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻜﺒﻴـــﺮﺓ‪ ،‬ﻭﺃﻗﺴـــﺎﻡ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺪﺍﺧﻠﻴـــﺔ‬ ‫ﻭﺍﻟﺠﺎﻣﻌﺎﺕ ﻭﺍﻟﻤﺮﺍﻓﻖ ﺍﻟﻌﺎﻣﺔ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺍﻟﺸـــﺮﻛﺎﺕ‬ ‫ﻭﺍﻟﻤﺼﺎﺭﻑ ﻭﻣﺮﺍﻛﺰ ﺍﻟﺘﺼﻮﻳﺮ ﻭﺻﺎﻧﻌﻲ ﺍﻷﺧﺘﺎﻡ‪ .‬ﻭﻗﺪ‬ ‫ﺟـــﺎﺀ ﻗﺮﺍﺭ ﻛﻮﺩﺍﻙ ﺑﺎﻟﺪﺧﻮﻝ ﻓﻲ ﺷـــﺮﺍﻛﺔ ﻣﻊ ﺷـــﺮﻛﺔ‬

‫ﻋﻠﻰ ﺍﻟﺠﻮﺩﺓ ﻭﺍﻻﺳﺘﻤﺮﺍﺭﻳﺔ‪ ،‬ﻭﻧﻘﺪﻡ ﻟﻌﻤﻼﺋﻨﺎ ﺃﺣﺪﺙ‬ ‫ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﻤﺘﻄـــﻮﺭﺓ‪ .‬ﻭﻣـــﻦ ﺧـــﻼﻝ ﺷـــﺮﺍﻛﺘﻨﺎ ﻣﻊ‬ ‫ﺷـــﺮﻛﺔ ﻛﻮﺩﺍﻙ ﺳﻨﻘﻮﻡ ﺑﺎﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﺮﻭﺡ‬ ‫– ﻭ“ﺍﻟﻬﻮﺷـــﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ“ ﻫـــﻲ ﺇﺭﺙ ﻫﺎﻡ ﻟﺼﻨﺎﻋﺔ‬ ‫ﻓﻨـــﻮﻥ ﺍﻟﺠﺮﺍﻓﻴـــﻚ‪ .‬ﻭﺑﺈﺿﺎﻓـــﺔ ﻣﻨﺘﺠـــﺎﺕ ﻣﺠﻤﻮﻋﺔ‬ ‫ﻛـــﻮﺩﺍﻙ ﺍﻟﺠﺪﻳﺪﺓ ﺇﻟـــﻰ ﻗﺎﺋﻤﺔ ﺧﺪﻣﺎﺗﻨﺎ‪ ،‬ﺳﻴﺴـــﺎﻋﺪﻧﺎ‬ ‫ﻋﻠـــﻰ ﺇﺗﺨﺎﺫ ﺧﻄﻮﺓ ﻛﺒﻴﺮﺓ ﺇﻟـــﻰ ﺍﻷﻣﺎﻡ‪ ،‬ﻭﺗﻘﺪﻳﻢ ﺩﻋﻢ‬ ‫ﻓﻮﺭﻱ ﻭﺩﺍﺋﻢ ﻟﺠﻤﻴﻊ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ“‪.‬‬ ‫ﻣـــﻦ ﺟﻬﺘـــﻪ‪ ،‬ﻗـــﺎﻝ ﻳﺘﺴـــﻴﻚ ﺳﻜﻴﺒﺴـــﻜﻲ‪ ،‬ﺍﻟﻌﻀـــﻮ‬ ‫ﺍﻟﻤﻨﺘﺪﺏ ﻟﺸـــﺮﻛﺔ ﻛـــﻮﺩﺍﻙ )‪” :(CEEMEAF‬ﺇﻥ‬ ‫ﺗﻮﺣﻴـــﺪ ﺍﻟﺠﻬﻮﺩ ﻣـــﻊ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ‬ ‫ﻫﻲ ﺧﻄﻮﺓ ﻃﺒﻴﻌﻴﺔ‪ ،‬ﻓﺴـــﻤﻌﺔ ﺍﻟﺸﺮﻛﺔ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‬ ‫ﻟﻴـــﺲ ﻟﻬـــﺎ ﻧﻈﻴـــﺮ‪ ،‬ﻭﺗﺸـــﺘﺮﻙ ﻣـــﻊ ﻛـــﻮﺩﺍﻙ ﺑﻨﻔﺲ‬ ‫ﺍﻟﻘﻴـــﻢ‪ .‬ﺇﻥ ﻗﺎﻋـــﺪﺓ ﺍﻟﻌﻤﻼﺀ ﺍﻟﻀﺨﻤﺔ ﻟﺪﻯ ﺍﻟﺸـــﺮﻛﺔ‬ ‫ﺗﻌﻨـــﻲ ﺃﻧﻪ ﻳﻤﻜﻨﻨﺎ ﺍﻟﻮﺻﻮﻝ ﻋﻠـــﻰ ﺍﻟﻔﻮﺭ ﺇﻟﻰ ﺍﻵﻻﻑ‬ ‫ﻣﻦ ﻣﺆﺳﺴـــﺎﺕ ﺍﻷﻋﻤﺎﻝ ﺍﻟﻰ ﺟﺎﻧﺐ ﺗﻌﺰﻳﺰ ﺣﻀﻮﺭﻧﺎ‬ ‫ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﺳـــﻨﻌﻤﻞ ﻣﻌﴼ ﻋﻠﻰ ﺿﻤﺎﻥ ﺃﻥ ﻳﻜﻮﻥ‬ ‫ﻟﺪﻯ ﻫﺬﻩ ﺍﻟﺴـــﻮﻕ ﺍﻟﻀﺨﻤﺔ ﺇﻣﻜﺎﻧﻴـــﺔ ﺍﻟﻮﺻﻮﻝ ﺇﻟﻰ‬ ‫ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴـــﺎ ﺍﻷﻛﺜﺮ ﺗﻄـــﻮﺭﴽ‪ ،‬ﻭﺑﺪﻋﻢ ﻛﺎﻣﻞ ﻣﻦ ﻗﺒﻞ‬ ‫ﻧﺨﺒﺔ ﻋﺎﻟﻴﺔ ﻣـــﻦ ﺍﻟﻤﻬﻨﻴﻴﻦ ﺍﻟﻤﺘﺨﺼﺼﻴﻦ ﻓﻲ ﻫﺬﺍ‬ ‫ﺍﻟﻤﺠﺎﻝ“‪.‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﻓﻲ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ‪،‬‬ ‫ﺍﻟـــﻰ ﺗﺰﺍﻳﺪ ﺍﻟﻄﻠـــﺐ ﻋﻠﻰ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ‬ ‫ﻓـــﻲ ﺍﻟﻤﻤﻠﻜـــﺔ ﺑﺎﻟﻘـــﻮﻝ‪” :‬ﺛﻤـــﺔ ﻃﻠـــﺐ ﻛﺒﻴـــﺮ ﻋﻠﻰ‬ ‫ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻭﺧﺎﺻﺔ ﻋﻠـــﻰ ﻣﻌﺪﺍﺕ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻼﻣﺔ ﻛـــﻮﺩﺍﻙ؛ ﺇﺫ ﻳﺘﻮﻕ ﺑﻌـــﺾ ﺍﻟﻌﻤﻼﺀ‬ ‫ﺍﻟـــﻰ ﻣﺸـــﺎﻫﺪﺓ ﻣﺎﻛﻴﻨﺔ ”ﻛﻮﺩﺍﻙ ﻧﻴﻜﺴـــﺒﺮﻳﺲ“ ﻳﺘﻢ‬

‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ‪:‬‬ ‫ﺭﺍﻛﺎﻥ ﺍﻟﻬﻮﺷـــﺎﻥ‪ ،‬ﺍﻟﺮﺋﻴـــﺲ ﻭﺍﻟﻤﺪﻳﺮ‬ ‫ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﺸﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ ﺍﻟﻤﺤﺪﻭﺩﺓ‪،‬‬ ‫ﻳﺘﺼﺎﻓـــﺢ ﻣﻊ ﺗﺴـــﻴﻚ ﺳﻜﻴﺒﺴـــﻜﻲ‪،‬‬ ‫ﺍﻟﻌﻀـــﻮ ﺍﻟﻤﻨﺘـــﺪﺏ ﻟﺸـــﺮﻛﺔ ﻛـــﻮﺩﺍﻙ‬ ‫(‪ ،‬ﻋﻘﺐ ﺗﻮﻗﻴﻊ ﺍﻹﺗﻔﺎﻗﻴﺔ‬ ‫‪،(CEEMEAF‬‬ ‫)‪CEEMEAF‬‬ ‫)‪CEEMEAF‬‬ ‫ﺑﻴﻦ ﺍﻟﻄﺮﻓﻴﻦ‬

‫ﺗﻨﺼﻴﺒﻬـــﺎ ﻟﺪﻯ ﺃﻱ ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﻤﺤﻠﻴﺔ‪.‬‬ ‫ﻓـــﻲ ﺣﻴـــﻦ ّ‬ ‫ﻳﻔﻀﻞ ﺍﻟﺒﻌﺾ ﺍﻵﺧﺮ ﺳـــﺒﺮ ﻏﻮﺭ ﺳـــﻮﻕ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺑﺎﻹﻋﺘﻤﺎﺩ ﻋﻠﻰ ﻣﺎﻛﻴﻨﺎﺕ ﺃﺭﺧﺺ‬ ‫ﺛﻤﻨﴼ ﻭﺫﺍﺕ ﻗﺪﺭﺍﺕ ﺑﺪﺍﺋﻴﺔ“‪.‬‬ ‫ﻭﻳﻀﻴﻒ ﻏﻼﻳﻴﻨﻲ ﺍﻟﻰ ﺃﻥ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﺷﻬﺪﺕ ﻟﻐﺎﻳﺔ‬ ‫ﺍﻵﻥ ﺗﻨﺼﻴـــﺐ ‪ ٦‬ﻣﺎﻛﻴﻨﺎﺕ ”ﻛﻮﺩﺍﻙ ﺩﻳﺠﻴﻤﺎﺳـــﺘﺮ“‬ ‫ﻟﻠﻄﺒﺎﻋـــﺔ ﺑﻠﻮﻥ ﻭﺍﺣـــﺪ‪ ،‬ﺇﻻ ﺃﻧﻪ ﻟﻢ ﻳﺘـــﻢ ﺗﻨﺼﻴﺐ ﺃﻱ‬ ‫ﻣﺎﻛﻴﻨﺔ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﻤﻠﻮﻧﺔ‪.‬‬ ‫ﺗﻤﺘﻠﻚ ﺷـــﺮﻛﺔ ﺍﻟﻬﻮﺷـــﺎﻥ ﺃﻛﺜﺮ ﻣﻦ ‪ ٣٠‬ﻣﻮﻗﻌﴼ ﻭﺍﻟﺘﻲ‬ ‫ﺗﻐﻄﻲ ﺃﻏﻠﺐ ﺍﻟﻤﺪﻥ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‪ ،‬ﻳﻘﻮﻡ ﻓﻴﻬﺎ ﺃﻛﺜﺮ ﻣﻦ‬ ‫‪ ١,٢٠٠‬ﻣﻮﻇـــﻒ‪ ،‬ﻭﺑﻤﺎ ﻳﺰﻳﺪ ﻋﻠـــﻰ ‪ ٣٠٠‬ﻣﻦ ﺍﻟﻔﻨﻴﻴﻦ‬ ‫ﻭﺍﻟﻤﻬﻨﺪﺳﻴﻦ‪ ،‬ﻋﻠﻰ ﺗﻮﻓﻴﺮ ﺧﺪﻣﺎﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ‪.‬‬

‫ﻳﺸـــﻴﺮ ﺭﻳـــﺎﺽ ﻏﻼﻳﻴﻨﻲ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﺘﺴـــﻮﻳﻖ ‪ -‬ﻗﺴـــﻢ‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬ ‫‪ME Printer October 2009‬‬

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‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﻣﺼﺮ‪ :‬ﻣﻄﺎﺑـﻊ ﺍﻟﺸﺮﻃـﺔ ﺗﻘﺘﻨـﻲ ﻃﺎﺑﻌﺘﻴﻦ ﺭﻗﻤﻴﺘﻴﻦ ﻣﻦ ﻛﻮﺩﺍﻙ‬ ‫ﺍﻟﻤﻌـﺪﺍﺕ ﺍﻟﺠﺪﻳـــﺪﺓ ﺳﺘﺆﻫـﻞ ﻣﻄﺎﺑـــﻊ ﺍﻟﺸﺮﻃﺔ ﻟﺴﺒــﺮ ﻏــﻮﺭ ﺃﺳـﻮﺍﻕ ﺟﺪﻳــﺪﺓ‬

‫ﻛﺸـــﻔﺖ ﺷﺮﻛﺔ ﺳﻴﺪﻫﻢ ﻭﺷﺮﻛﺎﻩ‪ ،‬ﺍﻟﻮﻛﻴﻞ ﺍﻟﺤﺼﺮﻱ‬ ‫ﻟﻤﻨﺘﺠـــﺎﺕ ﻛـــﻮﺩﺍﻙ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻓﻲ ﻣﺼـــﺮ‪ ،‬ﻋﻦ ﺃﻧﻬﺎ‬ ‫ﻗﺎﻣـــﺖ ﺑﺘﻮﺭﻳـــﺪ ﻭﺗﺮﻛﻴـــﺐ ﻭﺗﺸـــﻐﻴﻞ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ‬ ‫ﻣﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻋﻼﻣﺔ ﻛـــﻮﺩﺍﻙ ﻟﺼﺎﻟﺢ‬ ‫ﻣﻄﺎﺑـــﻊ ﺍﻟﺸـــﺮﻃﺔ ﺍﻟﻤﺼﺮﻳﺔ ﻓﻲ ﺍﻟﻘﺎﻫﺮﺓ‪ .‬ﻭﺑﺤﺴـــﺐ‬ ‫ﺍﻟﺸﺮﻛﺔ‪ ،‬ﺗﻀﻤﻨﺖ ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺒﺎﻋﺔ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﻤﻠﻮﻧﺔ ”ﻧﻴﻜﺴـــﺒﺮﻳﺲ ﺇﺱ ‪ “٣٠٠٠‬ﻭﺍﻟﺘﻲ‬ ‫ُﻳﻤﻜﻨﻬـــﺎ ﻃﺒﺎﻋـــﺔ ‪ ٣,٠٠٠‬ﻓـــﺮﺥ ﻣﻘـــﺎﺱ )‪ (A3‬ﻓﻲ‬

‫ﺍﻟﺴﺎﻋﺔ ﺍﻟﻮﺍﺣﺪﺓ‪ ،‬ﻭﻣﺎﻛﻴﻨﺘﻲ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺃﺣﺎﺩﻳﺔ‬ ‫ﻣﺤﻤﺪ ﺃﺑﻮ ﺯﻫﺮﺓ‬ ‫ﻣﺪﻳﺮ ﻋﺎﻡ ﻣﻄﺎﺑﻊ ﺍﻟﺸﺮﻃﺔ ﺍﻟﻤﺼﺮﻳﺔ‬

‫ﺍﻟﻠﻮﻥ ﻣﻦ ﻃﺮﺍﺯ ”ﺩﻳﺠﻲ ﻣﺎﺳﺘﺮ ﺇﻱ ﺇﻛﺲ ‪.“١٥٠‬‬

‫ﻭﺗﺰﻭﻳﺮﻫﺎ ﺃﻣﺮﴽ ﻓﻲ ﻏﺎﻳﺔ ﺍﻟﺼﻌﻮﺑﺔ‪.‬‬

‫ﺇﻱ ﺇﻛـــﺲ ‪ ،“١٥٠‬ﺗﺘﻤﻴﺰ ﻫﻲ ﺍﻷﺧـــﺮﻯ ﺑﺎﻟﻌﺪﻳﺪ ﻣﻦ‬

‫ﻭﻗﺎﻝ ﺷـــﺮﻳﻒ ﺳـــﻴﺪﻫﻢ ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﺷﺮﻛﺔ‬

‫ﻭﺗﺘﻤﻴﺰ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﻠﻮﻧﺔ ”ﻧﻴﻜﺴـــﺒﺮﻳﺲ ﺇﺱ‬

‫ﺍﻟﺨﻮﺍﺹ‪ ،‬ﻣﻨﻬـــﺎ ﺧﺎﺻﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺴـــﺮﻋﺎﺕ ﺗﺼﻞ‬

‫ﺳـــﻴﺪﻫﻢ ﻭﺷـــﺮﻛﺎﻩ‪ ،‬ﺇﻥ ﻫـــﺬﻩ ﺍﻟﻤﻌﺪﺍﺕ ﻫـــﻲ ﺍﻷﻭﻟﻰ‬

‫‪ “٣٠٠٠‬ﺑﺎﻟﻌﺪﻳـــﺪ ﻣﻦ ﺍﻟﺨﺼﺎﺋـــﺺ‪ ،‬ﻧﺬﻛﺮ ﻣﻨﻬﺎ ﻋﻠﻰ‬

‫ﻟﻐﺎﻳﺔ ‪ ١٥٠‬ﻓﺮﺥ ﺑﻤﻘﺎﺱ )‪ (A4‬ﻓﻲ ﺍﻟﺪﻗﻴﻘﺔ ﺍﻟﻮﺍﺣﺪﺓ‪،‬‬

‫ﻣﻦ ﻧﻮﻋﻬﺎ ﻓﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺍﻟﻘﺎﺭﺓ ﺍﻷﻓﺮﻳﻘﻴﺔ‪،‬‬

‫ﺳﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻗﺪﺭﺗﻬﺎ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺈﺳﺘﺨﺪﺍﻡ ﺃﺭﺑﻌﺔ‬

‫ﺃﻱ ‪ ٩,٠٠٠‬ﻓـــﺮﺥ ﻓـــﻲ ﺍﻟﺴـــﺎﻋﺔ ﺍﻟﻮﺍﺣـــﺪﺓ‪ ،‬ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﻀﻴﻔـــﴼ ﺃﻥ ﺍﻟﺘﻌﺎﻗﺪ ﻣﻊ ﻣﻄﺎﺑﻊ ﺍﻟﺸـــﺮﻃﺔ ﻋﻠﻰ ﺗﻮﺭﻳﺪ‬

‫ﺃﻭ ﺧﻤﺴـــﺔ ﺃﻟﻮﺍﻥ ﻭﻭﺣﺪﺓ ﺗﻐﻄﻴﺔ ﺑﺎﻟﻮﺭﻧﻴﺶ )ﺍﻟﻴﻮﻓﻲ(‬

‫ﺑﺪﻗﺔ ﺗﺴـــﺠﻴﻞ ﻃﺒﺎﻋﻲ ﺗﺼـــﻞ ﻟﻐﺎﻳﺔ ‪ ٦٠٠‬ﻧﻘﻄﺔ ﻓﻲ‬

‫ﻣﻌﺪﺍﺕ ﻃﺒﺎﻋﺔ ﺭﻗﻤﻴﺔ ﻳﻌﺪ ﺧﻄﻮﺓ ﻫﺎﻣﺔ ﻭﻓﺎﺻﻠﺔ ﻓﻲ‬

‫ﻋﺎﻟـــﻲ ﺍﻟﻠﻤﻌـــﺎﻥ‪ ،‬ﻭﺍﻟﻄﺒﺎﻋﺔ ﺑﺪﻗﺔ ﺗﺴـــﺠﻴﻞ ﻃﺒﺎﻋﻲ‬

‫ﺍﻟﺒﻮﺻـــﺔ ﺍﻟﻮﺍﺣﺪﺓ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﻗﺪﺭﺗﻬـــﺎ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﺴﻴﺮﺓ ﺍﻟﺸﺮﻛﺔ‪.‬‬

‫ﺗﺼـــﻞ ﻟﻐﺎﻳـــﺔ ‪ ٦٠٠‬ﻧﻘﻄﺔ ﻓـــﻲ ﺍﻟﺒﻮﺻﺔ‪ ،‬ﻓـــﻲ ﺍﻟﻮﻗﺖ‬

‫ﻋﻠﻰ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺍﻟﺨﺎﻣﺎﺕ )ﺑﺄﻭﺯﺍﻥ ﺗﺘﺮﺍﻭﺡ‬

‫ﻣﻦ ﺟﻬﺘﻪ‪ ،‬ﻗﺎﻝ ﻣﺤﻤﺪ ﺃﺑﻮ ﺯﻫﺮﺓ ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻤﻄﺎﺑﻊ‬

‫ﺍﻟﺬﻱ ﻳﺼﻞ ﻓﻴـــﻪ ﺃﻗﺼﻰ ﻣﻘﺎﺱ ﻟﻸﻓﺮﺥ ﺍﻟﻰ ‪٣٥,٦‬‬

‫ﻣﻦ ‪ ٦٠‬ﺍﻟﻰ ‪ ٢٦٦‬ﺟﻢ‪/‬ﻡ‪.(٢‬‬

‫ﺍﻟﺸـــﺮﻃﺔ ﺍﻟﻤﺼﺮﻳﺔ‪ ،‬ﺇﻥ ﻣﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬

‫‪ ٥٢ x‬ﺳـــﻢ ﻭﺃﻗﺼﻰ ﻣﻘـــﺎﺱ ﻃﺒﺎﻋﻲ ﺍﻟﻰ ‪٥١ x ٣٤‬‬

‫ﺗﺠﺪﺭ ﺍﻹﺷـــﺎﺭﺓ ﺍﻟﻰ ﺃﻥ ﻣﻄﺎﺑﻊ ﺍﻟﺸﺮﻃﺔ ﻗﺪ ﺗﺄﺳﺴﺖ‬

‫ﻣﻦ ﻛﻮﺩﺍﻙ ﺳـــﺘﺆﻫﻞ ﺍﻟﻤﻄﺎﺑﻊ ﻟﻠﺪﺧﻮﻝ ﻓﻲ ﺃﺳـــﻮﺍﻕ‬

‫ﺳـــﻢ‪ .‬ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ‪ ،‬ﺗﺘﻴـــﺢ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻓﻲ ﻧﻬﺎﻳﺔ ﺗﺴـــﻌﻴﻨﻴﺎﺕ ﺍﻟﻘﺮﻥ ﺍﻟﻤﺎﺿـــﻲ‪ ،‬ﻭﻫﻲ ﺗﻘﻮﻡ‬

‫ﺟﺪﻳـــﺪﺓ ﻭﺗﻨﻔﻴـــﺬ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﻗﻠﻴﻠﺔ ﺍﻟﻌﺪﺩ ﻭﺑﺸـــﻜﻞ‬

‫ﻋﻠﻰ ﺗﺸﻜﻴﻠﺔ ﻣﺘﻨﻮﻋﺔ ﻣﻦ ﺍﻟﺨﺎﻣﺎﺕ )ﺑﺄﻭﺯﺍﻥ ﺗﺘﺮﺍﻭﺡ‬

‫ﺑﻄﺒﺎﻋـــﺔ ﺟﻤﻴﻊ ﻣﻄﺒﻮﻋﺎﺕ ﻭﺯﺍﺭﺓ ﺍﻟﺪﺍﺧﻠﻴﺔ ﺍﻟﻤﺼﺮﻳﺔ‬

‫ﺳـــﺮﻳﻊ ﻭﺇﻗﺘﺼﺎﺩﻱ ﻭﺑﻤﻌﻠﻮﻣـــﺎﺕ ﻣﺘﻐﻴﺮﺓ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ‬

‫ﻣـــﻦ ‪ ٦٠‬ﺍﻟـــﻰ ‪ ٣٥٠‬ﺟـــﻢ‪/‬ﻡ‪ ،(٢‬ﺍﻟﻰ ﺟﺎﻧـــﺐ ﻗﺪﺭﺗﻬﺎ‬

‫ﺍﻟـــﻰ ﺟﺎﻧﺐ ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺫﺍﺕ ﺍﻟﻘﻴﻤﺔ ﻭﺍﻟﻤﻄﺒﻮﻋﺎﺕ‬

‫ﺗﻨﻔﻴﺬ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺨﺼﺎﺋﺺ ﺍﻟﺘﺄﻣﻴﻨﻴﺔ ﻣﺜﻞ ﺍﻷﺣﺒﺎﺭ‬ ‫ﺛﻼﺛﻴـــﺔ ﺍﻷﺑﻌـــﺎﺩ ﻭﺍﻟﺘﻲ ﺗﻀﻴـــﻒ ﻋﻠـــﻰ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ‬

‫ﺍﻟﻤﺠﺴﻤﺔ )ﺛﻼﺛﻴﺔ‬ ‫ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺈﺳﺘﺨﺪﺍﻡ ﺍﻷﺣﺒﺎﺭ‬ ‫ّ‬

‫ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﻤﺘﻨﻮﻋﺔ‪.‬‬

‫ﺍﻷﺑﻌﺎﺩ(‪.‬‬

‫ﺍﻟﻤﺆﻣﻨـــﺔ ﻗﻴﻤﺔ ﻛﺒﻴﺮﺓ‪ ،‬ﻭﺗﺠﻌـــﻞ ﻣﻦ ﻋﻤﻠﻴﺔ ﺗﻘﻠﻴﺪﻫﺎ‬

‫ﺃﻣـــﺎ ﻣﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺃﺣﺎﺩﻳﺔ ﺍﻟﻠﻮﻥ ”ﺩﻳﺠﻲ ﻣﺎﺳـــﺘﺮ‬

‫ﺍﻟﻴﻤﻦ‪” :‬ﺻﺤﻴﻔﺔ ﺍﻟﺜﻮﺭﺓ“ ﺗﻌﻘﺪ ﻣﻊ ”ﺩﻳﻨﺎﻏﺮﺍﻑ“ ﺻﻔﻘﺔ ﻟﺸﺮﺍﺀ ﺟﻬﺎﺯ ﺇﺧﺮﺍﺝ‬ ‫ﺍﻷﻟﻮﺍﺡ ﻣﻦ ”ﻓﻮﺟﻲ ﻓﻴﻠﻢ“‬ ‫ﺍﻹﺳﺘﺜﻤﺎﺭﺍﻟﺠﺪﻳﺪ ﺳ ُﻴﺴﻬﻢ ﻓﻲ ﺗﻌﺰﻳﺰ ﻗﺪﺭﺍﺕ ﺍﻟﻤﺆﺳﺴﺔ ﻋﻠﻰ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺗﻨﺎﻣﻲ ﺇﻧﺘﺸﺎﺭ ﺍﻟﺼﺤﻴﻔﺔ‬ ‫ﻗﺎﻣﺖ ﺻﺤﻴﻔﺔ ﺍﻟﺜﻮﺭﺓ‪ ،‬ﻭﻣﻘﺮﻫﺎ ﺻﻨﻌﺎﺀ‪ ،‬ﺑﺎﻹﺳـــﺘﺜﻤﺎﺭ‬

‫ﺍﻟﺘﺠﺎﺭﻳﺔ‪ .‬ﻛﻤﺎ ﺗﺮﺑﻄﻨﺎ ﺑـ ”ﺩﻳﻨﺎﻏﺮﺍﻑ“ ﻋﻼﻗﺔ ﺗﺠﺎﺭﻳﺔ‬

‫ﺑﺠﻬـــﺎﺯ ﺟﺪﻳﺪ ﻹﺧﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ )ﺳـــﻲ ﺗـــﻲ ﺑﻲ( ﻣﻦ‬

‫ﺟﻴﺪﺓ ﻣﺒﻨﻴﺔ ﻋﻠﻰ ﺳـــﻤﻌﺘﻬﻢ ﺍﻟﻤﻤﺘﺎﺯﺓ ﻓﻲ ﺍﻟﺴـــﻮﻕ‪،‬‬

‫ﻃـــﺮﺍﺯ ﻓﻮﺟﻲ ﻓﻴﻠـــﻢ )‪ ،(Luxel V-8 MAL‬ﻭﺫﻟﻚ‬

‫ﻭﻣﻦ ﺧﺒﺮﺗﻨﺎ ﺍﻟﺴﺎﺑﻘﺔ ﻭﺍﻟﺠﻴﺪﺓ ﻓﻲ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻌﻬﻢ“‪.‬‬ ‫ﻭﺧﺘﻢ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺗﺸﻬﺪ ﺍﻟﻴﻤﻦ ﺣﺎﻟﻴﴼ ﻃﻠﺒﴼ ﻣﺮﺗﻔﻌﴼ ﻋﻠﻰ‬

‫ﻭﺩﻋﻢ ﻗﺴـــﻢ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﺘﺎﺑﻊ ﻟﻠﻤﺆﺳﺴـــﺔ‪.‬‬

‫ﺗﻨﻔﻴـــﺬ ﺃﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ ،‬ﻭﻧﺘﻮﻗﻊ ﺇﺭﺗﻔﺎﻉ ﻫﺬﺍ‬

‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ‪ ،‬ﻗﺎﻣـــﺖ ﺍﻟﺼﺤﻴﻔﺔ ﺑﺘﻨﺼﻴـــﺐ ﺑﺮﻧﺎﻣﺞ‬

‫ﺍﻟﻄﻠﺐ ﻓﻲ ﻏﻀﻮﻥ ﺍﻟﺨﻤﺲ ﺳﻨﻮﺍﺕ ﺍﻟﻤﻘﺒﻠﺔ“‪.‬‬

‫ﺑﻐﻴـــﺔ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺗﻨﺎﻣﻲ ﺇﻧﺘﺸـــﺎﺭ ﺍﻟﺼﺤﻴﻔﺔ ﺍﻟﻴﻮﻣﻴﺔ‬

‫‪ME Printer October 2009‬‬

‫)‪ (Dynastrip‬ﺇﺻﺪﺍﺭ )‪.(v.5.3.1‬‬

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‫ﺧـــﺺ ﺑﻪ ﻣﺠﻠﺘﻨـــﺎ‪ ،‬ﻗﺎﻝ ﻋﻠـــﻲ ﻧﺎﺟﻲ‬ ‫ﻭﻓـــﻲ ﺣﺪﻳﺚ‬ ‫ّ‬

‫ﺍﻟﺮﻋـــﻮﻱ‪ ،‬ﺍﻟﺮﺋﻴـــﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻓـــﻲ ﺻﺤﻴﻔﺔ ﺍﻟﺜﻮﺭﺓ‪:‬‬ ‫”ﺍﻟﻰ ﺟﺎﻧـــﺐ ﻗﻴﺎﻣﻨﺎ ﺑﻄﺒﺎﻋﺔ ﺍﻟﺼﺤـــﻒ‪ ،‬ﻧﻘﻮﻡ ﻛﺬﻟﻚ‬ ‫ﺑﺘﻨﻔﻴـــﺬ ﺃﻋﻤـــﺎﻝ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳـــﺔ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ‬ ‫ﺗﺒﻌﺎﺕ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ ﺍﻟﺮﺍﻫﻨﺔ‪ ،‬ﺇﺳﺘﺜﻤﺮﻧﺎ ﺑﻬﺬﺍ ﺍﻟﻨﻈﺎﻡ‬ ‫ﺑﺴـــﺒﺐ ﺣﺎﺟﺘﻨـــﺎ ﺇﻟﻴﻪ ﻓـــﻲ ﺗﻨﻔﻴـــﺬ ﺃﻋﻤـــﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪” :‬ﺍﻟﺒﻴﺎﻥ“ ﺗﺆﻭﻱ ﺃﺿﺨﻢ ”ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺃﻭﻓﺴﺖ ﺑﻄﺮﻳﻘﺔ‬ ‫ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓﺮﺥ“ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‬ ‫ﻣﺎﻛﻴﻨﺔ ”ﺭﺍﺑﻴﺪﺍ ‪ “١٨٥‬ﻣﻦ ﻛﻲ ﺑﻲ ﺃﻱ ﺗﺄﺗﻲ ﻣﻠﺤﻘﺔ ﺑﺈﺛﻨﻲ ﻋﺸﺮﺓ ﻭﺣﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻄﻼﺀ ﻭﺍﻟﺘﺠﻔﻴﻒ‬ ‫ﻓﻲ ﺍﻟﺴﺎﻋﺔ ﺍﻟﻮﺍﺣﺪﺓ‪.‬‬

‫ﺷـــﺮﻛﺔ ﺍﻟﻌﺒﻴﻜﺎﻥ ﻟﻠﺘﻐﻠﻴﻒ‪ ،‬ﻭﺑﻴﻊ ﻣﺎﻛﻴﻨﺔ ﻛﻲ ﺑﻲ ﺃﻱ‬

‫ﻭﻭﻓﻘـــﴼ ﻟـ ﻛﻲ ﺑﻲ ﺃﻱ‪ ،‬ﺳـــﺘﻘﻮﻡ ”ﺍﻟﺒﻴﺎﻥ“ ﺑﺈﺳـــﺘﺨﺪﺍﻡ‬

‫ﺍﻟـــﻰ ﻣﺠﻤﻊ ﺍﻟﻤﻠﻚ ﻓﻬﺪ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻘﺮﺁﻥ ﺍﻟﻜﺮﻳﻢ‪ .‬ﺇﺫ‬

‫ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﺠﺪﻳـــﺪﺓ ﻓـــﻲ ﺗﻨﻔﻴـــﺬ ﻣﻬـــﺎﻡ ﻃﺒﺎﻋـــﺔ‬

‫ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﻗﻤﻨـــﺎ ﺗﺰﻭﻳﺪ ﻣﺠﻤﻊ ﺍﻟﻤﻠﻚ‬

‫ﺍﻟﻤﻠﺼﻘـــﺎﺕ ﺍﻟﺠﺪﺍﺭﻳـــﺔ‪ ،‬ﻭﺃﻋﻤـــﺎﻝ ﺍﻟﺘﻐﻠﻴـــﻒ ﺑﺎﻟﻘﻄﻊ‬ ‫ُ‬

‫ﻓﻬـــﺪ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻘﺮﺁﻥ ﺑﺠﻬﺎﺯ ﻧﺴـــﺦ ﻣﻦ ﺇﺧﺘﺮﺍﻉ ﻛﻲ‬

‫ﺍﻟﻜﺒﻴﺮ ﻭﺍﻟﻤﺘﻀﻤﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺒﺎﺷﺮﺓ ﻋﻠﻰ ﺍﻟﻜﺮﺗﻮﻥ‬

‫ﺍﻟﻤﻤـــ ّﻮﺝ‪ ،‬ﻭﻗﺪ ﺯﻭﺩﺕ ﺑﺨﻮﺍﺹ ﻓﻨﻴـــﺔ ﻋﺪﻳﺪﺓ‪ ،‬ﻭﻣﻨﻬﺎ‬

‫ﺍﻟﻄـــﻼﺀ ﺑﺈﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻴﻮﻓـــﻲ‪ ،‬ﻭﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻟﺪﺍﺧﻠﻲ‬

‫ﺗﺘﺄﻫﺐ ”ﺍﻟﺒﻴﺎﻥ ﺍﻟﻘﺎﺑﻀﺔ“‪ ،‬ﻭﻫﻲ ﻣﺠﻤﻮﻋﺔ ﺷـــﺮﻛﺎﺕ‬ ‫ﺳﻌﻮﺩﻳﺔ ﺗﻨﺸﻂ ﻓﻲ ﺍﻟﻤﺠﺎﻟﻴﻦ ﺍﻟﺘﺠﺎﺭﻱ ﻭﺍﻹﻋﻼﻣﻲ‪،‬‬ ‫ﻭﻣﻘﺮﻫﺎ ﺍﻟﺮﻳﺎﺽ‪ ،‬ﻹﺳـــﺘﻼﻡ ﺃﺿﺨـــﻢ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ‬ ‫ﺃﻭﻓﺴـــﺖ ﺑﻄﺮﻳﻘﺔ ﺍﻟﺘﻐﺬﻳـــﺔ ﺑﺎﻷﻓﺮﺥ ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ‬ ‫ﺍﻟﻌﺎﻟﻢ‪ ،‬ﻭﺍﻟﺘﻲ ﺳـــﻴﺘﻢ ﺗﻮﺭﻳﺪﻫﺎ ﺍﻟـــﻰ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﺘﺎﺑﻌﺔ‬ ‫ﻟﻠﻤﺠﻤﻮﻋﺔ ﻓﻲ ﺑﺪﺍﻳﺔ ﻋﺎﻡ ‪.٢٠١٠‬‬ ‫ﻭﺗﺄﺗـــﻲ ﻣﺎﻛﻴﻨـــﺔ ”ﺭﺍﺑﻴـــﺪﺍ ‪ “١٨٥‬ﻣـــﻦ ﻛـــﻲ ﺑـــﻲ ﺃﻱ‬ ‫ﻭﺍﻟﺘـــﻲ ﺗُﺴـــﺘﺨﺪﻡ ﻟﻠﻄﺒﺎﻋـــﺔ ﺑﺎﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴـــﺮ ﺟـــﺪﴽ‬ ‫)‪ (XXXLplus‬ﻭﺑﻤﻘـــﺎﺱ ‪ ١٨٥ x ١٣٠‬ﺳـــﻢ‪،‬‬ ‫ﻣﻠﺤﻘﺔ ﺑﺈﺛﻨﻲ ﻋﺸـــﺮﺓ ﻭﺣﺪﺓ؛ ﺳﺒﻊ ﻭﺣﺪﺍﺕ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﻤﻠﻮﻧـــﺔ ﻳﺘﺒﻌﻬـــﺎ ﻭﺣﺪﺓ ﻟﻠﻄـــﻼﺀ‪ ،‬ﻭﺣﺪﺗـــﻲ ﺗﺠﻔﻴﻒ‬ ‫ﻭﺳـــﻄﻴﺔ ﻭﻭﺣﺪﺗﻲ ﻃﻼﺀ ﻭﺗﺠﻔﻴـــﻒ ﺃﺧﺮﻳﺘﻴﻦ‪ .‬ﻭﻗﺪ‬ ‫ﺻﻤﻤـــﺖ ﺟﻤﻴﻊ ﻫﺬﻩ ﺍﻟﻮﺣـــﺪﺍﺕ ﻹﻧﺘﺎﺝ ‪ ٩,٠٠٠‬ﻓﺮﺥ‬

‫ﺑـــﻲ ﺃﻱ‪ ،‬ﻭﺍﻟﺬﻱ ﻳﺘﻴﺢ ﺇﻣﻜﺎﻧﻴﺔ ﻣﻌﺎﻳﻨﺔ ﺍﻟﻨﺺ ﺍﻟﻌﺮﺑﻲ‬ ‫‪ ،pdf‬ﻭﻫﻮ‬ ‫ﺍﻟﻤﻄﺒﻮﻉ ﻣﻊ ﺍﻟﻨﺺ ﺍﻷﺻﻠﻲ ﻓﻲ ﻣﻠﻒ ﺍﻟـ ‪pdf‬‬ ‫ﻣﺎ ﻳﻌﻄﻲ ﻋﻤﻠﻴﺔ ﻃﺒﺎﻋﺔ ﺍﻟﻘﺮﺁﻥ ﻣﺰﻳﺪﴽ ﻣﻦ ﺍﻟﺪﻗﺔ“‪.‬‬

‫ﺑﺎﻟﻬﺎﻳﺒﺮﺩ ﻭﻣﺎ ﺷﺎﺑﻪ ﺫﻟﻚ‪.‬‬

‫ﻭﺃﻓﺎﺩ ﻣﺴـــﺆﻭﻟﻮ ﺍﻟﺸﺮﻛﺔ ﺑﺄﻥ ﻣﺎﻛﻴﻨﺔ ﺍﻟـ ”ﺭﺍﺑﻴﺪﺍ ‪“١٨٥‬‬

‫ﻳﻘﻮﻝ ﺍﻟﺪﻛﺘﻮﺭ ﺗﻮﻓﻴﻖ ﻓﻮﺯﻱ‪ ،‬ﻣﺪﻳﺮ ﻣﺒﻴﻌﺎﺕ ﺍﻟﻤﻨﻄﻘﺔ‬

‫ﻣـــﻦ ﻛﻲ ﺑﻲ ﺃﻱ ﻭﺍﻟﻤﻠﺤﻘﺔ ﺑـ ‪ ١٢‬ﻭﺣﺪﺓ ﻃﺒﺎﻋﻴﺔ‪ ،‬ﻣﻊ‬

‫– ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﺷﺮﻛﺔ ﻛﻲ ﺑﻲ ﺃﻱ‪” :‬ﺗﻌﺪ ﻣﺎﻛﻴﻨﺔ‬

‫ﻭﺣـــﺪﺍﺕ ﻃﻼﺀ ﻣﺰﺩﻭﺟﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﺳـــﻴﺘﻢ ﺗﻮﺭﻳﺪﻫﺎ ﺍﻟﻰ‬

‫ﺍﻟﺮﺍﺑﻴـــﺪﺍ ‪ ١٨٥‬ﺍﻷﻭﻟـــﻰ ﻣـــﻦ ﻧﻮﻋﻬﺎ ﺍﻟﺘـــﻲ ﺗﻘﻮﻡ ﻛﻲ‬

‫ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﺒﻴﺎﻥ‪ ،‬ﻫﻲ ﺑﻼ ﺃﺩﻧﻰ ﺷـــﻚ ﺃﺣﺪﺙ ﻣﻨﺘﺞ‬

‫ﺑـــﻲ ﺃﻱ ﺑﺘﻨﺼﻴﺒﻬـــﺎ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪.‬‬

‫ﺗﻘﻨـــﻲ ﻣﻦ ﻧﻮﻋـــﻪ ﺗﻘﻮﻡ ﻛﻲ ﺑـــﻲ ﺃﻱ ﺑﺼﻨﻌﻪ‪ ،‬ﻭﺍﻟﺬﻱ‬

‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟـــﻚ‪ ،‬ﻓﻬـــﻲ ﺃﻭﻝ ﻣﺎﻛﻴﻨﺔ ﻣـــﻦ ﻧﻮﻋﻬﺎ ﻓﻲ‬

‫ﺳـــﻴﻀﻴﻒ ﺑﻌـــﺪﴽ ﻣﻤﻴﺰﴽ ﻟﻬﻨﺪﺳـــﺔ ﺗﺼﻨﻴـــﻊ ﻣﺎﻛﻴﻨﺎﺕ‬

‫ﺍﻟﻌﺎﻟﻢ ﻣﺘﻮﻓﺮﺓ ﺑﻬﺬﻩ ﺍﻷﺑﻌـــﺎﺩ‪ .‬ﻳﻤﻜﻦ ﻟﻬﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‪.‬‬

‫ﺗﻨﻔﻴـــﺬ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻬـــﺎﻡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻋﻠﻰ ﻣﺨﺘﻠﻒ‬

‫ﺗﺠـــﺪﺭ ﺍﻹﺷـــﺎﺭﺓ ﺍﻟـــﻰ ﺃﻥ ﺷـــﺮﻛﺔ ﺍﻟﺒﻴـــﺎﻥ ﺍﻟﻘﺎﺑﻀـــﺔ‬

‫ﺍﻟﻤﻘﺎﺳـــﺎﺕ‪ ،‬ﻧﺬﻛﺮ ﻣﻨﻬﺎ ﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻃﺒﺎﻋﺔ‬

‫ﺗﺄﺳﺴـــﺖ ﻋـــﺎﻡ ‪ ،١٩٨٠‬ﻭﺗﻄﻮﺭﺕ ﻓﻴﻤـــﺎ ﺑﻌﺪ ﻟﺘﺼﺒﺢ‬

‫ﺍﻟﻤﺠـــﻼﺕ‪ ،‬ﻭﺍﻟﺒﻮﺳـــﺘﺮﺍﺕ ﻭﻃﺒﺎﻋـــﺔ ﺍﻟﺘﻐﻠﻴﻒ‪ .‬ﻭﺍﻟﻰ‬

‫ﺇﺣـــﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋـــﺪﺓ ﻓـــﻲ ﺗﻘﺪﻳـــﻢ ﺍﻟﺨﺪﻣﺎﺕ‬

‫ﺟﺎﻧـــﺐ ﻣﺎﻛﻴﻨـــﺔ ﺍﻟﺮﺍﺑﻴـــﺪﺍ ‪ ،١٨٥‬ﻧﺘﻔـــﺎﻭﺽ ﺣﺎﻟﻴﴼ ﻣﻊ‬

‫ﺍﻹﻋﻼﻣﻴﺔ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‪ .‬ﻭﻛﺎﻧﺖ‬

‫”ﺍﻟﺒﻴﺎﻥ“ ﻋﻠﻰ ﺗﺰﻭﻳﺪﻫﻢ ﺑﻤﺎﻛﻴﻨﺘﻲ ﺭﺍﺑﻴﺪﺍ ‪.“٢٠٥‬‬

‫ﺷـــﺮﻛﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺎﺑﻌﺔ ﻟﻠﻤﺠﻤﻮﻋﺔ ﺃﻭﻝ ﻣﻄﺒﻌﺔ ﻓﻲ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺳـــﻴﻘﻮﻡ ﻣﻮﺯﻋﻨﺎ ﻓـــﻲ ﺍﻟﻤﻤﻠﻜﺔ‪ ،‬ﺷـــﺮﻛﺔ‬

‫ﺍﻟﻤﻤﻠﻜﺔ ﺗﻘﻮﻡ ﺑﺈﺳﺘﺨﺪﺍﻡ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺑﺄﺭﺑﻌﺔ ﻟﻮﻥ‬

‫ﺍﻟﺨﺮﺍﻓﻲ‪ ،‬ﺑﺘﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ ﻟﻬﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ‪،‬‬

‫ﻭﻣﻠﺤﻘـــﺔ ﺑﻮﺣﺪﺓ ﻃـــﻼﺀ ﺍﻟﻴﻮﻓﻲ‪ ،‬ﻭﻗـــﺪ ﻗﺎﻣﺖ ﻣﺆﺧﺮﴽ‬

‫ﻭﻳﻮﺟـــﺪ ﻟﺪﻳﻬـــﻢ ﻓﺮﻳﻖ ﻓﻨـــﻲ ﻣﺆﻟﻒ ﻣـــﻦ ﺣﻮﺍﻟﻲ ‪١٥‬‬

‫ﺑﺈﺿﺎﻓﺔ ﺗﺸـــﻜﻴﻠﺔ ﻣﺘﻜﺎﻣﻠﺔ ﻣﻦ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﻣﻬﻨﺪﺳـــﴼ‪ ،‬ﻭﺍﻟﺬﻳـــﻦ ﺳـــﻨﻘﻮﻡ ﺑﺘﺪﺭﻳﺒﻬﻢ ﻋﻠـــﻰ ﺻﻴﺎﻧﺔ‬

‫ﺍﻟﻤﺘﻄﻮﺭﺓ ﺍﻟﻰ ﺃﻗﺴـــﺎﻡ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺫﺍﺕ ﺍﻟﻤﻘﺎﺳﺎﺕ ﺍﻟﺼﺨﻤﺔ“‪.‬‬

‫ﻭﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻟﺘﺎﺑﻌـــﺔ ﻟﻬـــﺎ‪ .‬ﻭﺗﻌﺪ ﺍﻟﺮﺍﺑﻴـــﺪﺍ ‪ ١٨٥‬ﺃﻭﻝ‬

‫ﻭﻳﺸـــﻴﺮ ﻓـــﻮﺯﻱ ﺍﻟﻰ ﺃﻧـــﻪ ﺗﻢ ﻓـــﻲ ﺍﻷﺷـــﻬﺮ ﺍﻟﺜﻤﺎﻧﻲ‬

‫ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺃﻭﻓﺴـــﺖ ﺑﻄﺮﻳﻘـــﺔ ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓﺮﺥ‪،‬‬

‫ﺍﻟﻤﺎﺿﻴـــﺔ‪ ،‬ﺑﻴـــﻊ ﺛـــﻼﺙ ﻣﺎﻛﻴﻨـــﺎﺕ ﺭﺍﺑﻴـــﺪﺍ ‪ ١٠٦‬ﺍﻟﻰ‬

‫ﺗﻘﻮﻡ ﺍﻟﺸﺮﻛﺔ ﺑﺸﺮﺍﺋﻬﺎ ﻣﻦ ﻛﻲ ﺑﻲ ﺃﻱ‪.‬‬

‫ﺩ‪ .‬ﺗﻮﻓﻴﻖ ﻓﻮﺯﻱ‬ ‫ﻣﺪﻳﺮ ﻣﺒﻴﻌﺎﺕ ﺍﻟﻤﻨﻄﻘﺔ – ﺍﻟﺸﺮﻕ‬ ‫ﺍﻷﻭﺳﻂ‪ ،‬ﺷﺮﻛﺔ ﻛﻲ ﺑﻲ ﺃﻱ‬

‫ﻣﺼﺮ‪ :‬ﺍﻟﻤﻄﺎﺑﻊ ﺍﻷﻣﻴﺮﻳﺔ ﺗﺴﺘﺜﻤﺮ ﻓﻲ ﻣﺎﻛﻴﻨﺘﻲ ”ﻛﻮﻟﺒﻮﺱ“ ﻟﻠﺘﺠﻠﻴﺪ‬ ‫ﺑﺎﻟﺒﺸﺮﻭﺍﻟﺘﻐﺮﻳﺔ‬ ‫ﻣﻜﻤـ ً‬ ‫ﻼ ﻟﻤﺴﻴـﺮﺓ ﺍﻟﻬﻴﺌﺔ ﻧﺤﻮ ﺗﻄﻮﻳـﺮ ﻭﺗﺤﺪﻳﺚ ﻣﻄﺎﺑﻌﻬـﺎ‬ ‫ﺍﻹﺳﺘﺜﻤﺎﺭ ﺍﻷﺧﻴﺮ ﻳﺄﺗـﻲ ّ‬ ‫ﺃﻋﻠﻨـــﺖ ﺍﻟﻬﻴﺌـــﺔ ﺍﻟﻌﺎﻣﺔ ﻟﺸـــﺌﻮﻥ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻷﻣﻴﺮﻳﺔ‬

‫ﺷﻤﻠﺖ ﺍﻟﺘﺤﺪﻳﺚ ﺍﻟﻜﺎﻣﻞ ﻟﻘﺴﻢ ﺍﻟﺘﺠﻬﻴﺰﺍﺕ ﺍﻟﻔﻨﻴﺔ‪،‬‬

‫ﻋـــﻦ ﺃﻧﻬﺎ ﻗﺎﻣﺖ ﺑﺎﻹﺳـــﺘﺜﻤﺎﺭ ﻓﻲ ﺧﻄﻴـــﻦ ﺟﺪﻳﺪﻳﻦ‬

‫ﻭﺇﻧﺸـــﺎﺀ ﻣﺒﻨﻰ ﺣﺪﻳﺚ ﻟﻤﺎﻛﻴﻨﺔ ﺍﻟــــ ”ﻛﻮﻣﺒﺎﻛﺘﺎ ‪“٢١٥‬‬

‫ﻟﻠﺒﺸﺮ ﻭﺍﻟﺘﻐﺮﻳﺔ ﻣﺎﺭﻛﺔ ﻛﻮﻟﺒﻮﺱ ﺍﻷﻟﻤﺎﻧﻴﺔ ﻣﻦ ﻃﺮﺍﺯ‬

‫ﻭﻭﺣﺪﺍﺗﻬـــﺎ ﺍﻟﺘﻜﻤﻴﻠﻴـــﺔ‪ ،‬ﺍﻟـــﻰ ﺟﺎﻧﺐ ﺗﺠﺪﻳـــﺪ ﻣﻌﻈﻢ‬

‫)‪ .(KM 473‬ﻭﺑﻌﺪ ﻃﺮﺡ ﻣﻨﺎﻗﺼﺔ ﻋﻠﻨﻴﺔ ﺇﺷـــﺘﺮﻛﺖ‬

‫ﺃﻗﺴـــﺎﻡ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﺠﻠﻴـــﺪ ﻭﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻟﻄﺒﺎﻋﻲ‬

‫ﻓﻴﻬﺎ ﺑﻌﺾ ﺷـــﺮﻛﺎﺕ ﺍﻟﺘﻮﺭﻳـــﺪ ﺍﻟﻤﺤﻠﻴـــﺔ ﻭﺍﻟﻌﺎﻟﻤﻴﺔ‪،‬‬

‫ﻭﺍﻹﺩﺍﺭﺍﺕ ﺍﻷﺧﺮﻯ ﻓﻲ ﺍﻟﻬﻴﺌﺔ‪.‬‬

‫ﺗﺤﻤـــﻞ ﻭﻣﻘﺎﻭﻣﺔ ﺩﺭﺟﺎﺕ‬ ‫ﻓﻴﻠﻢ ﻣﺮﻥ ﻭﻣﺘﻴﻦ ﻳﻤﻜﻨﻪ ّ‬

‫ﻭﻗـــﻊ ﺇﺧﺘﻴﺎﺭ ﺍﻟﻬﻴﺌﺔ ﻋﻠﻰ ﺷـــﺮﻛﺔ ﺗﻜﺴـــﺘﻲ‪ ،‬ﺍﻟﻮﻛﻴﻞ‬

‫ﺗﺘﻜـــﻮﻥ ﻣﺎﻛﻴﻨـــﺔ )‪ (KM 473‬ﻣـــﻦ ﻛﻮﻟﺒـــﻮﺱ ﻣﻦ‬

‫ﺍﻟﺤﺼـــﺮﻱ ﻟﻤﻌﺪﺍﺕ ﻛﻮﻟﺒﻮﺱ ﻓﻲ ﻣﺼﺮ‪ ،‬ﻟﻜﻲ ﺗﻘﻮﻡ‬

‫‪ ١٥‬ﻭﺣـــﺪﺓ ﺁﻟﻴﺔ ﻟﺠﻤﻊ ﺍﻟﻤﻼﺯﻡ ﺑﺎﻻﺿﺎﻓﺔ ﺍﻟﻰ ﻭﺣﺪﺓ‬

‫ُﻳﺬﻛـــﺮ ﺃﻥ ”ﺍﻟﻤﻄﺒﻌﺔ ﺍﻷﻣﻴﺮﻳﺔ“ ﻓـــﻲ ﺑﻮﻻﻕ ﻛﺎﻧﺖ ﻗﺪ‬

‫ﺑﺘﻮﺭﻳﺪ ﻭﺗﻨﺼﻴﺐ ﺍﻟﺨﻄﻴﻦ ﺍﻟﻤﺬﻛﻮﺭﻳﻦ‪.‬‬

‫ﻟﻠﺘﻐﺬﻳـــﺔ ﺍﻟﻴﺪﻭﻳـــﺔ‪ ،‬ﻭﻫـــﻲ ﺗﺘﻤﻴﺰ ﺑﺄﻋﻠﻰ ﻣﺴـــﺘﻮﻳﺎﺕ‬

‫ﻭﺑﺤﺴـــﺐ ﺍﻟﻤﻬﻨـــﺪﺱ ﺯﻫﻴﺮ ﺣﺴـــﺐ ﺍﻟﻨﺒـــﻲ ﺭﺋﻴﺲ‬

‫ﺍﻟﺠـــﻮﺩﺓ ﻭﺍﻹﻧﺘﺎﺟﻴﺔ؛ ﺇﺫ ﺗﺘﻴﺢ ﺇﻧﺘﺎﺝ ‪ ٨,٠٠٠‬ﻛﺘﺎﺏ ﻓﻲ‬

‫ﺍﻟﻮﺍﻟﻲ ﻣﺤﻤﺪ ﻋﻠﻲ ﺑﺎﺷـــﺎ ﻋﺎﻡ ‪١٨٢١‬ﻡ‪ .‬ﻭﻛﺎﻧﺖ ﺗﻄﺒﻊ‬

‫ﻣﺠﻠـــﺲ ﺇﺩﺍﺭﺓ ﺍﻟﻬﻴﺌـــﺔ ﺍﻟﻌﺎﻣـــﺔ ﻟﺸـــﺆﻭﻥ ﺍﻟﻤﻄﺎﺑـــﻊ‬ ‫ﻣﻜﻤ ً‬ ‫ﻼ ﻟﻤﺴـــﻴﺮﺓ‬ ‫ﺍﻷﻣﻴﺮﻳﺔ‪ ،‬ﻳﻌﺪ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺍﻷﺧﻴﺮ ّ‬

‫ﺍﻟﺴـــﺎﻋﺔ ﺍﻟﻮﺍﺣﺪﺓ‪ .‬ﻛﻤﺎ ﻳﺘﻢ ﺿﺒﻂ ﺗﺸـــﻐﻴﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ‬

‫ﺍﻟﻜﺘـــﺐ ﺍﻟﻌﺴـــﻜﺮﻳﺔ ﻟﻠﺠﻴﺶ‪ ،‬ﺛﻢ ﺗﻄـــﻮﺭﺕ ﺑﻌﺪ ﺫﻟﻚ‬

‫ﺑﻄﺮﻳﻘﺔ ﺁﻟﻴﺔ ﺑﺎﻟﻜﺎﻣﻞ ﻭﺿﻤﻦ ﺃﻗﻞ ﻭﻗﺖ ﻭﺟﻬﺪ‪.‬‬

‫ﻟﺘﻘﻮﻡ ﺑﻄﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻷﺩﺑﻴﺔ ﻭﺍﻟﻌﻠﻤﻴﺔ ﻭﺍﻟﻤﺪﺭﺳـــﻴﺔ‪.‬‬ ‫ﻭﻗـــﺪ ﻗﺎﻣﺖ ﻣﺠﻠﺔ ‪ ME Printer‬ﻓﻲ ﻋﺪﺩﻫﺎ ﺍﻟﻤﺮ ّﻗﻢ‬

‫ﺃﻥ ﺃﻋﻤـــﺎﻝ ﺍﻟﺘﻄﻮﻳﺮ ﺍﻟﺘﻲ ﻧﻔﺬﺗﻬـــﺎ ﺍﻟﻬﻴﺌﺔ ﻟﻐﺎﻳﺔ ﺍﻵﻥ‬

‫ﻣﺎﺩﺓ ﺍﻟـ ‪) PUR‬ﻭﻫﻲ ﺇﺧﺘﺼﺎﺭ ﻟﻜﻠﻤﺔ ”ﺑﻮﻟﻲ ﻳﻮﺭﻳﺜﺎﻥ“(‪،‬‬

‫ﻭﺗُﺴـــﺘﺨﺪﻡ ﻓﻲ ﺗﻐﺮﻳﺔ ﻭﻟﺼﻖ ﻣﻼﺯﻡ ﻭﻛﻌﺐ ﻭﻏﻼﻑ‬ ‫ﺍﻟﻜﺘﺐ‪ .‬ﻛﻤﺎ ﺗﺘﻤﻴﺰ ﻫﺬﻩ ﺍﻟﻤﺎﺩﺓ ﺑﻘﺪﺭﺗﻬﺎ ﻋﻠﻰ ﺗﻜﻮﻳﻦ‬ ‫ﺣﺮﺍﺭﺓ ﺗﺘﺮﺍﻭﺡ ﺑﻴﻦ )‪ (٣٠-‬ﻭ)‪ (١٦٠+‬ﺩﺭﺟﺔ ﻣﺌﻮﻳﺔ‪.‬‬

‫‪١٨٢٠‬ﻡ‪ ،‬ﻭﺍﻓﺘﺘﺤﺖ ﺭﺳﻤﻴﴼ ﻓﻲ ﻋﻬﺪ‬ ‫ﺗﺄﺳﺴﺖ ﻓﻲ ﻋﺎﻡ ‪١٨٢٠‬‬

‫‪ /١٧‬ﺍﻟﺴـــﻨﺔ ﺍﻟﺜﺎﻧﻴـــﺔ‪ /‬ﺳـــﺒﺘﻤﺒﺮ ‪ ،٢٠٠٥‬ﺑﻨﺸـــﺮ ﻣﻘﺎﻝ‬ ‫ﻣﻮﺳﻊ ﺗﻨﺎﻭﻝ ﻗﺼﺔ ﻧﺠﺎﺡ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻷﻣﻴﺮﻳﺔ‪.‬‬ ‫ّ‬

‫‪ME Printer October 2009‬‬

‫ﺍﻟﻬﻴﺌـــﺔ ﻧﺤﻮ ﺗﻄﻮﻳـــﺮ ﻭﺗﺤﺪﻳﺚ ﻣﻄﺎﺑﻌﻬـــﺎ‪ .‬ﻭﺃﺿﺎﻑ‬

‫ﻭﺗﺘﻤﺘﻊ ﻣﺎﻛﻴﻨﺔ )‪ (KM 473‬ﺃﻳﻀﴼ ﺑﺈﻣﻜﺎﻧﻴﺔ ﺇﺳﺘﺨﺪﺍﻡ‬

‫ﻭﻫﻲ ﻣﺎﺩﺓ ﻻﺻﻘﺔ ﺣﺮﺍﺭﻳﺔ ﺗﺬﻭﺏ ﻭﺗﻨﺼﻬﺮ ﺑﺎﻟﺤﺮﺍﺭﺓ‪،‬‬

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‫ﻛﻠﻤﺔ ﺍﻟﻤﺤﺮﺭ‬

‫ﺇﻧﺘﻬﻰ ﺭﺳـــﻤﻴﴼ ﻣﻮﺳـــﻢ ﺍﻟﺼﻴـــﻒ‪ ،‬ﻭﻳﻤﻜﻨﻨﺎ ﺍﻟﻘﻮﻝ ﻭﺑـــﺪﻭﻥ ﻣﺒﺎﻟﻐﺔ ﺑﺄﻧﻪ ﻛﺎﻥ ﻣﻦ ﺃﺻﻌﺐ ﺍﻟﻤﻮﺍﺳـــﻢ ﺍﻟﺘﻲ ﻣ ّﺮﺕ ﻋﻠﻰ‬

‫ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻷﻋﻤﺎﻝ ‪ -‬ﻭﺧﺎﺻﺔ ﺻﻨﺎﻋﺔ ﺍﻟﻨﺸﺮ ‪ -‬ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ .‬ﻭﻣﻦ ﺩﻭﺍﻋﻲ ﺍﻟﺴﺨﺮﻳﺔ ﺃﻥ ﻳﺘﺤﻮﻝ ﺍﻟﺮﻛﻮﺩ‬ ‫ﺍﻹﻗﺘﺼﺎﺩﻱ ﻭﺍﻹﺟﺎﺯﺓ ﺍﻟﺼﻴﻔﻴﺔ ﻣﻦ ﺃﺩﻑﺀ ﻣﻮﺍﺳـــﻢ ﺍﻟﻌﺎﻡ ﺍﻟﻰ ﺃﻋﻤﻖ ﻓﺘﺮﺍﺕ ﺍﻟﺴـــﺒﺎﺕ‪ .‬ﻭﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺫﻟﻚ‪ ،‬ﻧﻌﻮﺩ ﺍﻟﻰ‬ ‫ﻭﺗﻴﺮﺓ ﺍﻟﻌﻤﻞ ﺍﻟﻤﻌﺘﺎﺩﺓ ﻣﻦ ﺧﻼﻝ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﻣﺰﻳﺪ ﻣﻦ ﺍﻷﺧﺒﺎﺭ ﻭﺍﻵﺭﺍﺀ ﻭﺍﻟﻤﻘﺎﻻﺕ‪.‬‬ ‫ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻣﻦ ﻣﺠﻠﺘﻨﺎ ﺳﻨﻠﻘﻲ ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﺻﻨﺎﻋﺔ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﻗﺪ ﺷﺎﺭﻛﺘﻨﺎ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﻛﺒﺎﺭ‬ ‫ﻃ ّﺒﺎﻋﻲ ﺍﻟﺼﺤﻒ ﻓﻲ ﻟﺒﻨﺎﻥ ﻭﺍﻟﺴﻌﻮﺩﻳﺔ ﻭﺍﻹﻣﺎﺭﺍﺕ ﻭﻓﻠﺴﻄﻴﻦ ﻭﺍﻟﻌﺮﺍﻕ ﻭﻣﺼﺮ‪ ،‬ﺑﺂﺭﺍﺋﻬﺎ ﺍﻟﻘ ّﻴﻤﺔ ﻋﻦ ﻭﺿﻊ ﺍﻟﺼﻨﺎﻋﺔ‬ ‫ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﺫﻫﺐ ﺃﻏﻠﺐ ﻣﻦ ﺗﺤﺪﺛﻨﺎ ﺍﻟﻴﻬﻢ ﺍﻟﻰ ﺿﺮﻭﺭﺓ ﺇﺟﺮﺍﺀ ﺗﻐﻴﻴﺮ ﻋﻠﻰ ﺗﺼﻤﻴﻢ ﺍﻟﺼﺤﻒ ﻭﺃﺑﻌﺎﺩﻫﺎ ﺑﺈﻋﺘﺒﺎﺭﻫﺎ‬ ‫ﻭﺳﻴﻠﺔ ﺟﺬﺏ ﻟﻠﻘﺮﺍﺀ‪.‬‬

‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬

‫ﻗﺎﻣـــﺖ ﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺻﺤﻒ ﺍﻟﻤﻨﻄﻘﺔ ﻓﻲ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻘﻠﻴﻠـــﺔ ﺍﻟﻤﺎﺿﻴﺔ‪ ،‬ﺑﺎﻹﺳـــﺘﺜﻤﺎﺭ ﺑﺄﺣﺪﺙ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﻭﺍﻷﻧﻈﻤﺔ ﺍﻟﺼﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ‪ ،‬ﻭﻗﺪ ﺗﻀﻤﻨﺖ ﺳﻠﺴـــﻠﺔ ﺍﻹﺳـــﺘﺜﻤﺎﺭﺍﺕ ﻣﺎﻛﻴﻨﺔ ”ﻛﻮﻧﺘﻴﻨﻨﺖ ﻫﺎﻳﺒﺮﺩ“ ﺍﻟﻤﺘﻌﺪﺩﺓ ﺍﻟﻮﺣﺪﺍﺕ‬ ‫ﻭﺍﻟﺘﻲ ﺗﻢ ﺗﺸﻐﻴﻠﻬﺎ ﺑﺎﻟﻔﻌﻞ ﻟﺪﻯ ﺍﻟﻤﻘﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻟﻠﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺑﺄﺑﻮ ﻇﺒﻲ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺑﻴﻊ ﺃﻭﻝ ﻣﺎﻛﻴﻨﺔ‬

‫ﻣﻦ ﺩﻭﺍﻋﻲ ﺍﻟﺴﺨﺮﻳﺔ‬ ‫ﺃﻥ ﻳﺘﺤﻮﻝ ﺍﻟﺮﻛﻮﺩ‬ ‫ﺍﻹﻗﺘﺼﺎﺩﻱ ﻭﺍﻹﺟﺎﺯﺓ‬ ‫ﺍﻟﺼﻴﻔﻴﺔ ﻣﻦ ﺃﺩﻑﺀ‬ ‫ﻣﻮﺍﺳﻢ ﺍﻟﻌﺎﻡ ﺍﻟﻰ‬ ‫ﺃﻋﻤﻖ ﻓﺘﺮﺍﺕ ﺍﻟﺴﺒﺎﺕ‬

‫ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﻼﻣﺎﺋﻴﺔ ﺧﺎﺭﺝ ﺃﻭﺭﻭﺑﺎ‪ ،‬ﻭﻫﻲ ﻣﻦ ﻃﺮﺍﺯ ﻛﻲ ﺑﻲ ﺃﻱ ”ﻛﻮﺭﺗﻴﻨﺎ“‪ ،‬ﻭﺍﻟﺘﻲ ﺳﻴﺘﻢ ﺗﻮﺭﻳﺪﻫﺎ ﺍﻟﻰ ﺍﻟﻤﻘﺮ ﺍﻟﻄﺒﺎﻋﻲ‬ ‫ﺍﻟﺘﺎﺑﻊ ﻟﺼﺤﻴﻔﺔ ”ﻏﻠﻒ ﻧﻴﻮﺯ“ ﺑﺪﺑﻲ‪.‬‬ ‫ﻭﻛﻤﺎ ﻋﻮﺩﻧﺎﻛﻢ ﻓﻲ ﺍﻟﺴﺎﺑﻖ‪ ،‬ﺳﻨﻤﺪﻛﻢ ﺑﺄﺣﺪﺙ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻋﻦ ﺍﻹﺳﺘﺜﻤﺎﺭﺍﺕ ﺍﻟﺘﻲ ﻳﻘﻮﻡ ﺑﻬﺎ ﺍﻟﻄ ّﺒﺎﻋﻮﻥ ﻓﻲ ﺍﻟﺸﺮﻕ‬

‫ﺍﻷﻭﺳـــﻂ‪ ،‬ﻭﻟﻌﻞ ﺃﺑﺮﺯ ﻫﺬﻩ ﺍﻷﺧﺒﺎﺭ ﺇﺳﺘﺜﻤﺎﺭ ”ﺷﺮﻛﺔ ﺍﻟﺒﻴﺎﻥ ﺍﻟﻘﺎﺑﻀﺔ“ ﺑﺄﺿﺨﻢ ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺃﻭﻓﺴﺖ ﺫﺍﺕ ﺍﻟﺘﻐﺬﻳﺔ‬ ‫ﺑﺎﻷﻓﺮﺥ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‪ ،‬ﻭﺍﻟﺘﻲ ﺳﻴﺘﻢ ﺗﻮﺻﻴﻠﻬﺎ ﺍﻟﻰ ﻣﻘﺮ ﺍﻟﺸﺮﻛﺔ ﺑﺎﻟﺮﻳﺎﺽ ﻓﻲ ﺑﺪﺍﻳﺔ ﻋﺎﻡ ‪.٢٠١٠‬‬

‫ﺍﻟﻌــﺮﺍﻕ‪ :‬ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴـــﺔ ُﺗﻄﻠــﻖ ﺣﻤﻠــﺔ ﻟﺘﺤﺪﻳـﺚ ﻣﻄﺎﺑﻌﻬـــﺎ‬ ‫ﺷﺮﻛﺔ ﺍﻟﺬﺭﻯ ﻟﻠﺘﺠﺎﺭﺓ ﺗﺘﻮﻟﻰ ﺗﻮﺭﻳﺪ ﻣﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﺑﻘﻴﻤﺔ ‪ ١٨‬ﻣﻠﻴﺎﺭ ﺩﻳﻨﺎﺭ ﻋﺮﺍﻗﻲ‪ ،‬ﻭﺗﺮﻛﻴﺒﻬﺎ ﻓﻲ‬ ‫ﻣﻘﺮ ﻣﻄﺒﻌﺔ ﺍﻟﻮﺯﺍﺭﺓ ﺣﺪﻳﺜﺔ ﺍﻟﺘﺄﺳﻴﺲ ﺑﺒﻐﺪﺍﺩ‬ ‫ﻋـــﻦ ﺃﻧﻬﺎ ﻓﺎﺯﺕ ﺑﻌﻘﺪ ﻗﻴﻤﺘﻪ ‪ ١٨‬ﻣﻠﻴﺎﺭ ﺩﻳﻨﺎﺭ ﻋﺮﺍﻗﻲ‪،‬‬

‫ﻓـــﻲ ‪ ،٢٠٠٣‬ﻭﺗﺤﺪﻳﺪﴽ ﻣﻨﺬ ﺃﻳﺎﻡ ﻣﺬﻛﺮﺓ ﺍﻟﺘﻔﺎﻫﻢ ﺍﻟﺘﻲ‬

‫ﻟﺘﻮﺭﻳﺪ ﻭﺗﻨﺼﻴﺐ ﻭﺗﺸـــﻐﻴﻞ ﻣﻌﺪﺍﺕ ﻃﺒﺎﻋﻴﺔ ﺟﺪﻳﺪﺓ‬

‫ﻛﺎﻥ ﻗﺪ ﻭﻗﻌﻬﺎ ﺍﻟﻌﺮﺍﻕ ﻣﻊ ﺍﻷﻣﻢ ﺍﻟﻤﺘﺤﺪﺓ‪.‬‬

‫ﻟﺼﺎﻟﺢ ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴﺔ ﺍﻟﻌﺮﺍﻗﻴﺔ‪.‬‬

‫‪ME Printer October 2009‬‬

‫ﻣﻜﻲ ﺍﻟﻜﻠﻴﺪﺍﺭ‬

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‫ﻣﺪﻳﺮ ﻋﺎﻡ ﺷﺮﻛﺔ ﺍﻟﺬﺭﻯ‬

‫ﺃﻋﻠﻨﺖ ﺷـــﺮﻛﺔ ُ‬ ‫ﺍﻟـــﺬﺭﻯ ﻟﻠﺘﺠﺎﺭﺓ‪ ،‬ﺇﺣﺪﻯ ﺍﻟﺸـــﺮﻛﺎﺕ‬ ‫ﺍﻟﻤﺘﺨﺼﺼﺔ ﺑﺘﻮﺭﻳﺪ ﻣﻌﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﺴـــﺘﻠﺰﻣﺎﺗﻬﺎ‬ ‫ﻭﺍﻟﺘﻲ ﺗﺘﺨﺬ ﻣﻦ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻷﺭﺩﻧﻴﺔ ﻋﻤﺎﻥ ﻣﻘﺮﴽ ﻟﻬﺎ‪،‬‬

‫ﻣـــﻦ ﺟﻬﺘﻪ‪ ،‬ﻗﺎﻝ ﻋﻤﺎﺩ ﺷـــﻴﺒﺎﺭﻭ ﻣﻦ ﺷـــﺮﻛﺔ ”ﻣﻴﺪﻝ‬

‫ﻭﻗـــﺎﻝ ﻣﻜـــﻲ ﺍﻟﻜﻠﻴـــﺪﺍﺭ‪ ،‬ﻣﺪﻳﺮ ﻋـــﺎﻡ ﺷـــﺮﻛﺔ ُ‬ ‫ﺍﻟﺬﺭﻯ‬

‫ﺇﻳﺴﺖ ﺟﺮﺍﻓﻴﻚ ﺳﻴﺴﺘﻤﺰ“‪ ،‬ﻭﻛﻴﻞ ﺷﺮﻛﺔ ﺟﻮﺱ ﻓﻲ‬

‫ﻟﻠﺘﺠـــﺎﺭﺓ‪ ،‬ﺇﻥ ﺍﻟﻤﻌـــﺪﺍﺕ ﺍﻟﺘـــﻲ ﻳﺘﻮﻗـــﻊ ﻭﺻﻮﻟﻬﺎ ﺍﻟﻰ‬

‫ﺍﻟﻤﻨﻄﻘـــﺔ‪ ،‬ﺇﻥ ﻣﺎﻛﻴﻨـــﺔ ”ﺟﻮﺱ ‪ “M-600‬ﺳـــﺘﺘﻴﺢ‬

‫ﻣﻘـــﺮ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻟﻮﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴﺔ ﺑﺒﻐﺪﺍﺩ ﺧﻼﻝ‬

‫ﻟـــﻮﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴـــﺔ ﺍﻟﻌﺮﺍﻗﻴﺔ ﺍﻟﻘﺪﺭﺓ ﻋﻠـــﻰ ﻃﺒﺎﻋﺔ ﻛﺘﺐ‬

‫ﺷـــﻬﺮﻱ ﺃﻛﺘﻮﺑﺮ ﻭﺩﻳﺴﻤﺒﺮ ‪ ،٢٠٠٩‬ﺗﺘﻀﻤﻦ ﺗﺸﻜﻴﻠﺔ‬

‫ﻣﺪﺭﺳـــﻴﺔ ﺑﻤﻘـــﺎﺱ ‪ ٢١٠‬ﻣﻠـــﻢ ‪ ١٧٠ x‬ﻣﻠـــﻢ‪ ،‬ﻭﺍﻟﺘﻲ‬

‫ﻣﺘﻜﺎﻣﻠﺔ ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻛﺎﻧـــﺖ ﺗﻄﺒﻌﻬﺎ ﺍﻟـــﻮﺯﺍﺭﺓ ﻓﻲ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻌﺎﻣﻠﺔ ﺧﺎﺭﺝ‬

‫ﻭﺍﻟﺘﺸـــﻄﻴﺐ‪ ،‬ﻭﺗﺸـــﺘﻤﻞ ﻋﻠﻰ ﺃﺟﻬﺰﺓ ﺇﺧﺮﺍﺝ ﺍﻷﻟﻮﺍﺡ‬

‫ﺍﻟﻌﺮﺍﻕ‪.‬‬

‫)ﺳـــﻲ ﺗﻲ ﺑـــﻲ( ﻣﺎﺭﻛﺔ ﺳـــﻜﺮﻳﻦ‪ ،‬ﻭﻣﻜﺎﺋـــﻦ ﻃﺒﺎﻋﺔ‬

‫ﻭﺃﺷﺎﺭ ﺷﻴﺒﺎﺭﻭ ﺍﻟﻰ ﺃﻥ ﻣﺎﻛﻴﻨﺔ ”‪ “M-600‬ﻫﻲ ﺛﺎﻟﺚ‬

‫ﺃﺭﺑﻌـــﺔ ﻟﻮﻥ ﻣﺎﺭﻛﺔ ﻫﻴﺪﻟﺒـــﺮﺝ‪ ،‬ﻭﻣﺎﻛﻴﻨﺔ ”ﺟﻮﺱ ‪M-‬‬

‫ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﻭﻳﺐ ﺃﻭﻓﺴـــﺖ ﺟﺪﻳـــﺪﺓ ﺗﻘﻮﻡ ﺟﻮﺱ‬

‫‪ “600‬ﻟﻄﺒﺎﻋﺔ ﺍﻟﻜﺘﺐ ﺍﻟﻤﺪﺭﺳـــﻴﺔ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﻧﻈﺎﻡ‬

‫ﺑﺒﻴﻌﻬـــﺎ ﻓﻲ ﺍﻟﻌﺮﺍﻕ ﻣﻨـــﺬ ﻋـــﺎﻡ ‪ ،٢٠٠٤‬ﻭﺃﻭﻝ ﻣﺎﻛﻴﻨﺔ‬

‫ﺗﺠﻠﻴﺪ ﻣﺘﻜﺎﻣﻞ ﻣﻦ ﻣﻮﻟﺮ ﻣﺎﺭﺗﻴﻨﻲ‪.‬‬

‫ﺟﺪﻳـــﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺑﻄﺮﻳﻘـــﺔ ﺍﻟﻮﻳﺐ‪ ،‬ﻣﺮﺟﺤﴼ‬

‫ﻭﺃﺿﺎﻑ ﺍﻟﻜﻠﻴﺪﺍﺭ ﺍﻟﻰ ﺃﻥ ﻫﺬﺍ ﺍﻟﻤﺸـــﺮﻭﻉ ﻳﻌﺪ ﺑﺎﻛﻮﺭﺓ‬ ‫ﺍﻟﻤﺸﺎﺭﻳﻊ ﺍﻟﺘﻲ ّ‬ ‫ﺗﻨﻔﺬﻫﺎ ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴﺔ ﺍﻟﻌﺮﺍﻗﻴﺔ ﻟﺘﻄﻮﻳﺮ‬

‫ﺃﻥ ﺗﻨﻌﺶ ﻫـــﺬﻩ ﺍﻟﺒﺎﺩﺭﺓ ﺣﺮﻛﺔ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﺑﻤﻌﺪﺍﺕ‬

‫ﻭﺗﺤﺪﻳـــﺚ ﻣﻄﺎﺑﻌﻬـــﺎ ﻭﺍﻟﺘـــﻲ ﻛﺎﻧـــﺖ ﻣﻮﺿﻮﻋـــﺔ ﻓﻲ‬ ‫ﺍﻟﺤﻘﺒﺔ ﺍﻟﺘﻲ ﺳـــﺒﻘﺖ ﺍﻟﺤـــﺮﺏ ﺍﻷﺧﻴﺮﺓ ﻋﻠﻰ ﺍﻟﻌﺮﺍﻕ‬

‫ﻃﺒﺎﻋﻴﺔ ﺟﺪﻳﺪﺓ ﻓﻲ ﺍﻟﻌﺮﺍﻕ‪.‬‬

‫ﺻﺼﺼﺼﺺ‬

‫ﺍﻟﻤﺤﺘـﻮﻳــﺎﺕ‬

‫ﺗﺨﻠﻴﺪﴽ ﻟﺬﻛﺮﻯ‬

‫ﺍﻷﺧﺒـــﺎﺭ‬ ‫ﺍﻟﻌــﺮﺍﻕ‪ :‬ﻭﺯﺍﺭﺓ ﺍﻟﺘﺮﺑﻴـــﺔ ُﺗﻄﻠــﻖ‬ ‫ﺣﻤﻠــﺔ ﻟﺘﺤﺪﻳـﺚ ﻣﻄﺎﺑﻌﻬـــﺎ‬

‫‪٦٣‬‬

‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪” :‬ﺍﻟﺒﻴﺎﻥ“ ﺗﺆﻭﻱ ﺃﺿﺨﻢ‬ ‫”ﻣﺎﻛﻴﻨﺔ ﻃﺒﺎﻋﺔ ﺃﻭﻓﺴﺖ ﺑﻄﺮﻳﻘﺔ‬ ‫ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﻷﻓﺮﺥ“ ﻓﻲ ﺍﻟﻌﺎﻟﻢ‬

‫‪٦٢‬‬

‫ﻣﺼﺮ‪ :‬ﺍﻟﻤﻄﺎﺑﻊ ﺍﻷﻣﻴﺮﻳﺔ ﺗﺴﺘﺜﻤﺮ ﻓﻲ‬ ‫ﻣﺎﻛﻴﻨﺘﻲ ”ﻛﻮﻟﺒﻮﺱ“ ﻟﻠﺘﺠﻠﻴﺪ ﺑﺎﻟﺒﺸﺮ‬ ‫ﻭﺍﻟﺘﻐﺮﻳﺔ‬

‫‪٦٢‬‬

‫ﻣﺼﺮ‪ :‬ﻣﻄﺎﺑـﻊ ﺍﻟﺸﺮﻃـﺔ ﺗﻘﺘﻨـﻲ‬ ‫ﻃﺎﺑﻌﺘﻴﻦ ﺭﻗﻤﻴﺘﻴﻦ ﻣﻦ ﻛﻮﺩﺍﻙ‬

‫‪٦١‬‬

‫ﺍﻟﻴﻤﻦ‪” :‬ﺻﺤﻴﻔﺔ ﺍﻟﺜﻮﺭﺓ“ ﺗﻌﻘﺪ ﻣﻊ‬ ‫”ﺩﻳﻨﺎﻏﺮﺍﻑ“ ﺻﻔﻘﺔ ﻟﺸﺮﺍﺀ ﺟﻬﺎﺯ ﺇﺧﺮﺍﺝ‬ ‫ﺍﻷﻟﻮﺍﺡ ﻣﻦ ”ﻓﻮﺟﻲ ﻓﻴﻠﻢ“‬

‫‪٦١‬‬

‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪ :‬ﻛﻮﺩﺍﻙ ﺗﺪﺧﻞ ﻓﻲ ﺇﺗﻔﺎﻗﻴﺔ‬ ‫ﺗﻮﺯﻳﻊ ﻣﻊ ﺷﺮﻛﺔ ﺍﻟﻬﻮﺷﺎﻥ‬

‫‪٦٠‬‬

‫‪٥٩‬‬

‫ﻣﺼـﺮ‪ :‬ﺭﺣﻴـﻞ ﻋﻤﻴـﺪ ﺍﻟﻄﺒـﺎﻋـﺔ "ﻳﻮﺳﻒ‬ ‫ﻋﻼﻡ"‬

‫ﺍﻟﻤﻠﻒ‬ ‫‪٥٧‬‬

‫ﺍﻟﺼﺤﻒ ﺍﻹﻗﻠﻴﻤﻴﺔ ﺗﺘﺤﺪﺙ ﻋﻦ‬ ‫ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺗﻬﺎ‬

‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬ ‫‪٤٩‬‬

‫ﻛﺎﻧﻮﻥ ﺗﻜﺸﻒ ﺍﻟﻨﻘﺎﺏ ﻋﻦ ﺗﺸﻜﻴﻠﺘﻬﺎ‬ ‫ﺍﻟﺠﺪﻳﺪﺓ ﻣﻦ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ "ﺇﻣﻴﺞ‬ ‫ﺭﺍﻧﺮ ﺁﺩﻓﺎﻧﺲ"‬

‫ﺧﻂ ﺍﻟﺘﺸﻄﻴﺐ‬ ‫‪٤٨‬‬

‫ﺗﺠﺎﺩﻻﺕ ﻣﺎ ﺑﻌﺪ ﺍﻟﺮﻛـﻮﺩ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ‬ ‫ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﺃﻛﺘﻮﺑﺮ‪٢٠٠٩‬‬ ‫ﺍﻟﺴﻨــﺔ ﺍﻟﺴﺎﺩﺳﺔ ‪ /‬ﺍﻟﻌـﺪﺩ ﺍﻟﻮﺍﺣﺪ ﻭﻭﺍﻟﺴﺘﻮﻥ‪ /‬ﺃﻛﺘﻮﺑﺮ‬

‫‪ME Printer FZ L.L.C‬‬

‫ﺹ‪.‬ﺏ‪ ،٥٠٢١٨٣ .‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻫﺎﺗﻒ‪+٩٧١ ٤ ٣٩١ ١٢ ١٠ :‬‬ ‫ﻓﺎﻛﺲ‪+٩٧١ ٤ ٣٩٠ ٩٥ ٦١ :‬‬ ‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪info@meprinter.com :‬‬ ‫ﻣﻮﻗﻊ ﺍﻹﻧﺘﺮﻧﺖ‪www.meprinter.com :‬‬ ‫ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ‬ ‫ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ‬

‫ﻫﻴﺌــﺔ ﺍﻟﺘﺤـــﺮﻳﺮ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫‪alex@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻟﻌﺮﺑﻲ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫‪g.simonian@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ‬ ‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫‪rhayes@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭﻭﻥ‬ ‫ﻫﺒـــﺔ ﻣﻮﺳــــﻰ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٨‬‬ ‫‪hiba@meprinter.com‬‬ ‫ﺩﻧﻴﺲ ﻣﺎﺛﻴﻮ ﺩﺍﻧﻴﺎﻝ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٥٩٨‬‬ ‫‪english@meprinter.com‬‬ ‫ﺩ‪.‬ﻳﻮﻧﺲ ﺷﻜﺮﺧﺂﻩ‬ ‫‪younes@meprinter.com‬‬ ‫ﺍﻟﻤﺨﺘﺼﻮﻥ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ )ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪fxrppr@rit.edu‬‬ ‫ﻟﻮﺭﻳﻞ ﺑﺮﻭﻧﺮ )ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪lb@digitaldots.org‬‬ ‫ﻣﺪﻳﺮ ﺷﺆﻭﻥ ﺍﻟﻌﻤﻼﺀ‬ ‫ﻤﻼﺀ‬ ‫ﺑﺮﺍﺑﻮﻻ ﺟﺎﻧﺪﺭﺍﻥ ﺑﻲ ﺃﻡ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٧‬‬

‫‪sales@meprinter.com‬‬

‫ﻣﺼﻤﻢ ﺟﺮﺍﻓﻴﻜﻲ‬ ‫ﺳﻤﻼﻝ ﺍﺱ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٦‬‬ ‫‪samlal@meprinter.com‬‬ ‫ﺍﻹﻋﻼﻧﺎﺕ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ١٠‬‬ ‫‪meprinter @meprinter.com‬‬ ‫ﺗﻮﺟﻪ ﺍﻟﻤﺮﺍﺳﻼﺕ ﺇﻟﻰ ﺍﻟﻌﻨﻮﺍﻥ ﺍﻟﺘﺎﻟﻲ‪:‬‬ ‫ﻣﺠﻠﺔ ‪ME Printer‬‬ ‫ﺹ‪.‬ﺏ ‪ ،٥٠٢١٨٣‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺑﻨﺎﻳﺔ ﺭﻗﻢ ‪ ،٩‬ﻣﻜﺘﺐ ﺭﻗﻢ ‪٢١٤‬‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫‪meprinter@meprinter.com‬‬ ‫ﻃﺒﻌﺖ ﻓﻲ ﻣﻄﺒﻌﺔ ﺃﻃﻠﺲ‬ ‫ﺟﻤﻴﻊ ﺣﻘﻮﻕ ﺍﻟﻄﺒﻊ ﻭﺍﻟﻨﺸﺮ ﻣﺤﻔﻮﻇﺔ‬

‫ﻣﺠﻠـــﺔ ‪ ME Printer‬ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣـــﻲ‬ ‫ﺍﻟﺮﺳﻤﻲ‬

INVENTING PAPER FOR TOMORROW Vision For Better Packaging. The modern world demands more convenient solutions. There are now more demand for convenient foods such as ready-packed foods, frozen foods, fast food, etc. APP answers this need for convenience with its range of certified food-grade packaging paper. Even better, APP’s food-grade packaging are not PE-laminated, which means they are recyclable and biodegradable.

Vision For Better Paper. In the 21st century, preserving the environment and incorporating environmental-friendly decision in all of our ways of life have become a priority, if not a necessity. As a responsible citizen, individually we can take part in contributing to a more environment-friendly world. For paper buyers, one responsible choice is to choose recycled paper. The amount of waste that fills up landfills around the world grows every year, thus increasing green-house gas emissions, and not to mention requiring more and more space. By using recycled paper, we are helping to reduce the amount of paper that would otherwise end up at landfills, in addition to reducing tree-cutting.

Vision For Better Sustainability. APP is committed to sustainable plantation forestry, which, in part, means that APP’s fiber suppliers plant trees expressly for the purpose of pulp production. To ensure the continued supply of plantation forestry and to help build bigger and better forests, APP’s fiber suppliers plant more than 1.5 million trees each working day. By planting more trees than they harvest, APP’s fiber suppliers are increasing the forested area in Indonesia.

Be a Part of Our Vision, visit us at : PAPERARABIA 2009, 27-29 October 2009 Booth D101-106 For further details please contact us at : APP International Marketing Pte Ltd. Al Ghurair CityOffice Tower 4, Suite 735 PO BOX 51347 Deira, Dubai United Arab Emirates Tel: 971-4-224-3224 Fax: 971-4-2221446

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