ME Printer 62

Arabic Inclusive

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

Vol. 6 / Issue 62 / November 2009

THE FINISHED APPEAL NEVER DIES FRANK ROMANO’S OBSERVATIONS ON THE FUTURE OF BOOK PUBLISHING

AN OVERVIEW OF UPCOMING TRENDS AND DEVELOPMENTS IN THE FINISHING AND CONVERTING SECTOR

SAUDI PRINT’09 SUCCESS CALLS FOR EXPANSION IN 2011 EDITION

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ‫ﺃﻟﻖ ﺍﻟﺘﺸـــﻄﻴﺐ ﻻ ﻳﻀﻤﺤﻞ ﺃﺑﺪﴽ‬ ‫ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﺗﺠﺬﺏ ﺍﻷﻧﻈﺎﺭ‬ ‫ﻧﺠﺎﺡ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴﻌﻮﺩﻱ‬ ٢٠٠٩ ‫ﻟﻔﻦ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

Mind-Bending Versatility

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Contents Advertorial

News Platform

ME Printer November 2009

Regional

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17

UAE: UNICEF Invites Support for Greeting Cards Campaign 4 KSA: Saudi PPPP Success Calls for Expansion in 2011

4

Lebanon: Papermoon Commercial Printshop Expands with Heidelberg Equipment

7

Abu Dhabi: Al Ittihad Gets Fresh Look with Full-Color Redesign

8

Middle East: WinSoft to Strengthen GCC Presence with Office in Dubai

9

International

6

Jordan: National Press Holds Seminar to Demonstrate Kodak Digital Printing Solutions

10

Iran: PECO 2009 to be Launched in November

11

Dubai: Printworks-Mediatech’s Eco-friendly Venture with First HP Designjet L65500 in UAE

12

Egypt: Lexmark Seeks Expansion with New Marketing Campaigns

13

Abu Dhabi: UPP and HCT Launch Print Academy

14

Lebanon: Heidelberg Partners with German Embassy to Host Business Gathering

15

Dubai: PPG Announces Sponsors for Print Awards 09

16

Middle East: Pitney Bowes Confident about Mailstream Solutions Market Growth

16

Dubai: Arab Media Group Assets Transferred to Dubai Media Incorporated

18

Dubai: First Arabic Manga Series Hits Leading Japanese Bookstore Shelves

18

Giffin Graphics Successful Installations of Waste Management System at Emirates Printing Press in Dubai

20

Mimaki’s New Direct-to-Textile Inkjet LFP

20

ReportLinker Releases New Market Research Report on Global Printing

21

Xingraphics Demonstrates Latest CTP Technology at PRINT 09

Events 22

SIM ‘09 Remains Promising

24

Middle East: Océ, Heliozid mark 30-Year Partnership

25

Lebanon: Canon Middle East Hosts ‘Alwan Beirut’

26

Dubai: HP Dominates Product Launch Scene during GITEX 2009

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HP Furthers Commitment to ‘Green’ Printing

Infocus The Finished Appeal Never Dies: Digital Beckons

30

By Rod Hayes

By Frank Romano

P.O.Box: 50 2183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com Internet: www.meprinter.com

By Rob Haak

34

Morteza Karimian karimian@meprinter.com

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

���������������������������������

ME Printer Editorial Team Editor-in-Chief Eskandar Jahanbani alex@meprinter.com

Technical Editor - English Section Rod Hayes rhayes@meprinter.com

40

Technical Editor - Arabic Section Dr. George Nubar Simonian g.simonian@meprinter.com Editors Hiba Moussa +971 4 391 1208 hiba@meprinter.com Dennis Mathew Daniel +971 4 391 1598 english@meprinter.com Dr. Younes Shokr Khah younes@meprinter.com Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org Iran - Khodayar Sadeghi sadeghi@iranprint.com

Client Service Manager

������������� ����������������� ��������������� ��������������� �������������� ����������������

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�������������� ��������������� ����������������� ������������

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ‫ﺃﻟﻖ ﺍﻟﺘﺸـــﻄﻴﺐ ﻻ ﻳﻀﻤﺤﻞ ﺃﺑﺪﴽ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺗﺠﺬﺏ ﺍﻷﻧﻈﺎﺭ‬ ‫ﻧﺠﺎﺡ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴﻌﻮﺩﻱ‬ ‫ﻟﻔﻦ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

The finishing and converting sector is changing rapidly; in this issue we focus on some of the trends and developments in the small to medium sector of the industry.

Experts Frank Romano and Rob Haak offer an insight into the future of book publishing and expectations in the run up to IPEX 2010, respectively.

Also included are post-show reports on the recently concluded SIM 2009 and Saudi Print exhibitions.

Prabhulla Chandran P M +971 4 391 1207 sales@meprinter.com

Finishing Line Don’t just know your customer requirements, Get more involved

����������������

Group Publishing Director

Q&A What’s next for Print? Ipex 2010

Vol. 6 / Issue 62 / November 2009

ME Printer FZ L.L.C.

Analysis The Future of Book Publishing

The comprehensive monthly magazine dedicated to the graphic arts industry print professionals in the Middle East

44

Graphic Designer Samlal S +971 4 391 1206 samlal@meprinter.com

Chief Accountant

Hareesh K. V. +971 4 391 1546 hareesh@meprinter.com

By Rod Hayes

ME Printer Official Media Partner

Advertising

+971 4 391 1210 meprinter@meprinter.com Correspondence and advertising material to be sent to ME Printer Magazine Office 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com Printing: Target Offset Printing Press

46

Saudi Print

ME Printer November 2009

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission.

Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

3

Editor’s Note

Eskandar Jahanbani Editor in Chief

Oh, what a month October was! My guess is that all the cynicism about the economy is dissipating and a new sense of optimism is emerging. A string of high profile trade exhibitions including Saudi Print, Sim, Gitex and Paper Arabia, which took place during October boosted the morale of the printing fraternity to a certain extent. As the media partner of all the leading trade events in the region, ME Printer played an active role in promoting and covering these trade events. Saudi Print exhibition once again proved that the Saudi Graphic arts industry is as lucrative as ever. The forces that drive the local market in Saudi are strong enough to galvanize the country against external threats such as the current global recession. More than 27,000 high quality visitors attended the show. The visitors were highly focused and professional and suppliers sealed multi-million dollar deals during the four day event.

The countdown for IPEX 2010 has already started. In this issue Rob Haak, veteran print professional and expert, answers some burning questions about Ipex and why this exhibition is indispensable even in the midst of the economic downturn. Our cover story offers an insight into the finishing and converting sector and the trends that will shape the future of this industry. For printers who look for innovative solutions in print finishing, this article will provide some useful tips and observations by our technical editor Rod Hayes. Also, in this issue Frank Romano, Professor Emeritus of Rochester Institute of Technology and one of our regular contributors, writes about the brave new world of book publishing and its future trends.

According to the study by Romano, publishers will embrace new forms of book publishing in order to reduce the cost and inefficiencies of unsold books. Meanwhile, e-books will become a threat to traditional books. A round up on latest local news and events including the investments in equipment is also highlighted in this issue. Things have started to look brighter in October for the regional printing industry.

Things have started to look brighter in October for the regional printing industry

Social Tribute

UAE: UNICEF Invites Support for Greeting Cards Campaign

ME Printer November 2009

Sales from the Corporate Cards & Gifts Collection 2009 Catalogue will contribute toward providing basic education and health care for children

4

UNICEF through its Gulf Area Office is inviting the support of corporates and individuals in ensuring that the needs and rights of children are protected and they receive basic education, protection from abuse, and primary health care. In this endeavour, the charitable organization has launched its flagship Greeting Cards campaign for 2009 titled ‘UNICEF Corporate Cards & Gifts Collection 2009’. The card sales will significantly contribute toward UNICEF’s abovementioned goals.

Rula Asfour, Sales & Marketing Development Officer, Gulf Area Office, United Nations Children’s Fund, explains, “The year 2009

happens to be the 60th anniversary of UNICEF greeting cards which have been a major support to UNICEF’s mission for helping children in need around the world.”

She adds, “The cards range from classic to contemporary, with innovative finishes and designs that will appeal to all. It is worth mentioning that Aramax has supported this campaign extensively by offering free logistics services in the UAE and within the gulf.

Their support has enabled us to meet our customer’s expectations in UAE, Bahrain and KSA” Rula also reminds that despite the worldwide economic crisis, now is

the time more than ever to remember the children in need and find ways to support them. “The sale of cards has contributed significantly to UNICEF’s fund raising activities,” she concludes.

The collection includes different designs to cater to various tastes and occasions and can also be customized with the company logo and a greeting message. The cards, which are printed on a seasonal basis, are designed and printed in Geneva and then shipped to the rest of the world.

The UNICEF greeting cards collection can be viewed online on www. unicef.org/gao.

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News Regional

KSA: Saudi PPPP Success Calls for Expansion in 2011 The 4-day showcase of the latest in petrochemicals, printing, packaging and plastic industries was attended by over 27,000 visitors

Kamil Al Jawhari, Project Manager of Saudi Print at Riyadh Exhibitions Company

Saudi PPPP 2009, a collection of four premier trade exhibitions under one roof, recently concluded a four-day showcase of the latest products, technologies and innovations from more than 500 local and international companies, generating new projects and business deals. The mega trade event attracted over 27,000 visitors at the Riyadh International Exhibition Centre.

“The quality and enthusiasm of visitors reaffirms the reputation of Saudi PPPP as the premier business-to-business platform for buyers, industry professionals, international distributors and other stakeholders in the region’s fastgrowing petrochemicals, printing, packaging and plastic industries,” commented Kamil Al Jawhari, Project Manager of Saudi Print at Riyadh Exhibitions Company.

Riyadh Exhibitions Company, organiser of Saudi PPPP, has revealed that it will hold separate, stand-alone exhibitions for some segments of Saudi PPPP starting year 2011, to expand the scope of the specific trade events and satisfy the growing requirements of trade exhibitors and buyers. Saudi PPPP 2009 hosted Saudi Petrochem 2009 – The 4th International Exhibition for Chemicals and Chemical Technology

Industry; Saudi Plas 2009 – The 9th International Plastics Technology Show; Saudi Pack 2009 – The 9th International Packing Machinery and Materials Show; and “Saudi Print 2009 – The 9th International Pre-press and Printing Technology Exhibition.

Mohammed Al Hussaini, Deputy General Manager, Riyadh Exhibitions Company said, “The high-level attendance of local, regional and international trade exhibitors and visitors has been a distinct achievement for Saudi PPPP, which reflects the region’s excellent economic conditions and the expanding and fast-growing market for the petrochemicals, printing, packaging and plastic industries. The event’s record

participation also underscores the importance of a dedicated trade event to facilitate networking activities and promote business growth in these key industries in the Middle East.”

Inaugurated by H.E Dr. Khalid Bin Mohammad Al Sulaiman, Deputy Minister for Industrial Affairs, Ministry of Commerce and Industry, Saudi PPPP 2009 gathered a powerful assembly of Saudi Government officials and key decision-makers from leading business organisations in the Middle East and around the world.

The trade show was supported by diamond sponsor Saudi Basic Industries Corporation (SABIC) and gold sponsor Petro Rabigh.

ME Printer November 2009

ME Printer Reinforces Presence in Saudi

6

The huge market potential that Saudi Arabia holds could not have been reaffirmed at a better venue than Saudi Print 09. ME Printer hosted a stand at the exhibition receiving visitors from the print and publishing industry in the Kingdom and beyond.

The photograph shows Ahmed Bin Al Shaikh, Chairman of PPG, and Zeid Al-Jehni, General Manager at Heidelberg ME, alongside other high-profile dignitaries.

Lebanon: Papermoon Commercial Printshop Expands with Heidelberg Equipment The latest investment is targeted at handling the higher volumes of print jobs received by the company Lebanon-based Papermoon Commercial Printshop has invested in a Heidelberg PM GTO 52-1 and SM 74-2 with CPC and CIP4 workflow with Prinect Prepress interface through a deal signed with Heidelberg Lebanon.

The Printmaster PM GTO is targeted at commercial work such as business stationery, business cards, forms, postcards, greetings cards, etc. The Speedmaster SM 74 offers versatility through a wide range of half-format options, brochures, leaflets, labels and shelf talkers.

Gaby Abi Saab, Owner and Managing Director of Papermoon, commented: “This investment adds to the fine experience we have had with Heidelberg machinery, which has

been operational at our press since 2003 when we purchased a GTO 52 1 color, Polar 78 ED and Stahl T34.”

“The latest investment will serve the extra jobs and high volumes of print handled by the company,” he added.

Gaby who values the after sales services of Heidelberg is all praises for the manufacturer.

“Further investments are underway,” Gaby confirmed.

“We’re planning to install an SM 52 Anicolor; I believe it is a must for every printshop who has a professional experience in prepress whether small medium or large. The machine ensures very high quality in a very short time.”

Papermoon was established as a prepress house in 1995. The

printshop was set up in 2003 with a range of Heidelberg machinery.

With clients in Beirut and France, the company caters mainly to the POP and display materials market.

From left to right: Gaby Abi Saab and Bassam Al Masri

ME Printer November 2009

MIDACURE: UV INKS AND VARNISHES MIDAFLEX: PACKAGING INKS

7

News

Regional

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ME Printer November 2009

The first issue of Al Ittihad was published on 20 October 1969; the newspaper will now be printed at UPP’s new printing facility

8

Abu Dhabi Media Company (ADMC) has revealed a new contemporary full-colour redesign of its flagship Arabic daily newspaper Al Ittihad (‘The Union’ in English), coinciding with celebrations for the newspaper’s 40th anniversary.

The redesign has been overseen by world-leading publication design firm Lacava Design Inc. in partnership with Syntax of Jordan, which has supported with regional adaptation and Arabisation.

The oldest newspaper in the UAE, whose launch predated the official formation of the country, now boasts a fresh editorial layout with new masthead, typography and a style that will be more photographically led than the previous design. The tagline remains as ‘Al Ittihad lekol al Watan’ (The Union: for all the nation’).

The editorial team, led by Editorin-chief Rashid Saleh Al Orimi, has been boosted with the addition of a number of new staff photographers, who will bolster the newspaper’s ramped-up focus on arresting colour photography.

The five key editorial sections

(UAE; Arabs & The World; Business; Sport: Points of View) have been overhauled to reflect the new look and feel of the publication.

Al Ittihad will now be printed at the new ADMC-owned United Printing and Publishing (UPP) printing facility in Shahama, north of Abu Dhabi.

Ali Saif Al Neaimi, CEO of UPP, said, “Moving the printing to Shahama will allow us to offer improved delivery times to early commuters.

As for the print quality, the new edition is full colour (all pages) that in itself is a great achievement.

With our contemporary prepress, press and mailroom systems, the quality and production times have grown substantially and is certainly in par with the leading international titles.”

Gavin Dickinson, Executive Director of ADMC’s Publishing division, commented: “It was crucial to get the balance right between a new contemporary look for Al Ittihad while respecting its rich 40-year heritage. The way people receive information is changing fast; we need to consistently listen and adapt our offering to reflect these changing needs. In this respect, Abu Dhabi is leading the way in Arabic editorial design for the region. We are confident Al Ittihad’s new look will have major appeal for existing readers, as well as attract a new breed of consumer to the UAE’s most established newspaper.”

The newspaper has chosen to move its entire creative production to Adobe InDesign in order to create rich content and break down barriers between online and offline publishing. “Al Ittihad currently owns one of the most modern printing presses in the region, and

we wanted to ensure that we are employing top of the line publishing software. With Adobe’s technology, which is used by leading publishing companies around the world, we are able to produce better quality newspapers,” said Magdi Hanna, press IT supervisor at Al Ittihad.

Raja Halabi, Executive DirectorCommercial, ADMC added: “Our leading position providing media solutions for advertisers was a key element of the planning process.

In the digital media age, the ability to offer smooth integration across print and digital media is critical, as is being able to build effective brand engagement with consumers. We will be investing in the Al Ittihad brand to ensure we maximize its potential for all our stakeholders’ benefit.”

Commenting on the newspaper’s 40th birthday, H. E. Mohamed Khalaf Al Mazrouei, Chairman of ADMC, said, “As the first newspaper to ever launch in the UAE, thereby kick-starting the development of our media industry, Al Ittihad holds a special place in our national culture. For over 40 years, it has chronicled the development of our nation and unveiling of its new world-class design on its 40th anniversary represents both a milestone in its own history and an important step forward in the emergence of Abu Dhabi as a regional media hub.”

Al Ittihad’s website, www.alittihad. ae, has also been refreshed in line with the new look for the newspaper. Currently registering over 11,500 unique user visits per day, Al Ittihad pioneered the first UAE newspaper online edition, back in 1996.

Middle East: WinSoft to Strengthen GCC Presence with Office in Dubai The software developer attributes the increasing demand for Arabic software products to the popularity of GITEX Multi-lingual software maker WinSoft is strengthening its presence in the Middle East by establishing a Dubai office in the beginning of 2010 in order to better understand its customers and provide them with software products adapted to their requirements. WinSoft designs, develops, and localizes software for emerging markets with the support of strategic partners such as FileMaker, Apple Inc., and Adobe Systems.

The company has been enhancing its presence in the GCC region through a representative in Qatar as well as its regional distributors GraphEast and Aptec. Furthermore, an increase in demand for Tasmeem software has been observed since last year’s Gitex.

WinSoft is expecting a further sales increase for Tasmeem 4,

demonstrated for the first time in the Middle East at Gitex 2009. Tasmeem 4 comes with the Position Tuner, a powerful feature that enables the user to drag and drop any glyph, diacritics or dots to create work suited for the creative, publishing and design industries in the region.

“The Middle East, particularly GCC, is one of the important markets for WinSoft and for years, we have been focusing and reinforcing our presence in this region. We have had a full time WinSoft representative in Doha catering to the requirements of our customers since March 2008 and we are currently in the process of opening a local office in Dubai,” said Kamel Gaddas, Chief Executive Officer, WinSoft.

“We are privileged to experience a constant growth in demand for

our Arabic software products, particularly Tasmeem, from this region. We hope that through our Dubai office, we will be able to better serve our customers and raise awareness of international firms on the importance of adapting and localising their global products in order to better fit Middle Eastern users’ requirements and expectations,” he added.

Tasmeem 4 and its new range of specially designed fonts turn Adobe InDesign CS4, the Middle Eastern version into an indispensable Arabic typesetting and design tool.

Tasmeem adds calligraphic variety and typographic accuracy without compromising any InDesign functionality, including Unicode compliance with text remaining searchable and interchangeable.

Kamel Gaddas, Chief Executive Officer, WinSoft

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ME Printer November 2009

Shorter runs and digital printing are the latest trends in book publishing.

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Jordan: National Press Holds Seminar to Demonstrate Kodak Digital Printing Solutions The two-day event organized in association with Kodak’s local distributor Graphco was attended by advertising and communications agencies

ME Printer November 2009

Attendees got to see first hand how the solutions can increase the effectiveness of their campaigns

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Jordan-based National Press recently teamed up with Kodak and Kodak’s local distributor Graphco to show customers and leading advertising and communication agencies in the region how to boost the impact of their marketing campaigns using the latest digital print applications. The companies staged a two-day seminar at National Press’ Amman plant on August 16 and 17 2009.

The seminar included practical demonstrations of Kodak Digital Print Technologies in action, allowing the attendees to see first hand how the solutions can increase the effectiveness of their campaigns and help deliver a greater return on their marketing investment.

Topics and applications discussed at the seminar included market and communication trends, the value of printing using new Kodak technologies and examples of innovative applications with variable data information, also within multichannel communication projects.

National Press, which has already purchased Kodak Prepress, CTP and Workflow Solutions at Graphco, has now invested in a

Kodak NEXPRESS S3000 Digital Production Color Press equipped with a Kodak NEXPRESS Glossing Unit to boost its production speed and capacity, penetrate new markets and generate additional revenue. According to a statement released by the company, since installing the system, print volume has been increasing significantly every month. “We’re already working with some major agencies and following the success of the event, we expect many more will join us,” said Omar Samman, Deputy Managing Director at National Press. “Agencies operate in a highly competitive arena and must continually explore new ways of making their message heard. Significant developments in digital printing mean we can add a new dimension to their campaigns and ensure their communications stand out. The excellent relationship between Graphco and Kodak illustrates the dynamics within this region and how digital print is on the rise. We are confident our new NEXPRESS S3000 Press will allow us to illustrate the benefits of digital print to our customers.”

Khaled EL-Khatib, Marketing and Sales Manager, commented, “National Press believes in a longterm strategy that goes beyond using digital predominantly for short-run printing. They are considered a pioneer in Jordan in terms of opening up new market opportunities and testing new technologies and applications.

The cooperation with Kodak on this event seemed only logical.

Together both companies have outlined to agencies a very strong business case for adopting innovative digital print applications in their large-scale campaigns – and in doing so have potentially created a significant source of new revenue.”

Salvatore Massaro, Business Development Manager Digital Print Solutions, CEEMEAF, Kodak, concluded, “The event was a huge success and underlines the value of a close supplier-distributor-customer relationship. The agencies were very interested in the value digital print applications can add to their campaigns, and some asked if we could arrange internal training sessions on digital printing.”

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

Iran: PECO 2009 to be Launched in November The city of Mashed will play host to the representatives of ECO Member states’ graphic arts industry

The first International Printing and Packaging Industries Exhibition for ECO countries, PECO 2009, will take place from November 19 to 23, 2009, in the north eastern city of Meshed in Iran. More than 400 exhibitors from ECO member states will convene at Mashed permanent fairground to showcase their latest offering in printing equipment, consumables, digital technology and services.

Reza Rezaei, the head of Iran

Print Industry Exporters Union, organizers of the show, says that with the population of 370 million the ECO region has a huge potential for investment and growth. He also strongly believes that exchanging technical know-how and expertise will pave the way towards prosperity and thriving economies among member states. The event will be held within 9600 square meter of exhibition space, and the organizer expects more than

20000 visitors to attend the show.

A combination of incentives such as reduced accommodation prices and facilities for visitors to get a visa at the Meshed airport will boost the organizer’s efforts to drive attendance.

The Economic Cooperation Organization (ECO), an intergovernmental regional organization, was established in 1985 by Iran, Pakistan and Turkey for the purpose of promoting economic, technical and cultural cooperation among the member states. In 1992, seven additional countries were included, namely, the Islamic Republic of Afghanistan, Republic of Azerbaijan, Republic of Kazakhstan, Kyrgyz Republic, Republic of Tajikistan, Turkmenistan and Republic of Uzbekistan.

Reza Rezaei, The head of Iran Print Industry Exporters Union

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ME Printer November 2009

which are you?

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Dubai: Printworks-Mediatech’s Eco-friendly Venture with First HP Designjet L65500 in UAE HP Latex inks enable the production of water-based odourless prints while ensuring vibrant colours and oversized graphics

“Many customers still believe that green printing is a luxury they can’t afford”

ME Printer November 2009

Karim Saad, Managing Director, PrintworksMediatech

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Dubai-based PrintworksMediatech has purchased the first HP Designjet L65500 Printer in the United Arab Emirates to move into new markets and reduce the impact of printing on the environment. Target customers include new avenues such as restaurants, food courts, hotels or schools where odour is a concern.

“When we saw the HP Designjet L65500 Printer at the Sign & Graphics show in Dubai, we were really enthusiastic about it and decided to buy it immediately,” said Karim Saad, managing director, Printworks-Mediatech.

“In the current situation where everybody wants to print any job at any price, this large format printer is a great opportunity to differentiate ourselves from the competition, increase our production capacity and achieve high-quality in a growing market for green solutions.”

“We are currently working on a project for one of the biggest broadcast companies in the Middle East, which could not be printed on any other printer than the HP Designjet L65500 Printer. We’re branding the inside of elevators including the three sides and the internal doors, as well as the safety

doors on six different levels. But elevators are very tiny places, so I’ll let you imagine the potential odour in a 3.8 m3 space with 16m² of solvent prints, which is a problem that the we were able to eliminate with the new printer,” explained Saad. “Thanks to the HP Designjet L65500 Printer, the project was awarded to our company and the customer will benefit from the indoor quality printing and water-based odourless prints while ensuring vibrant colours.

Also the project involved printing of oversized banners for the lobby and such a task could not have been possible if they were printed on indoor water base printers.”

Innovative, new water-based HP Latex Inks provide many of the benefits of solvent-ink technology without imposing the typical environmental, health and safety considerations. Odorless prints produced with HP Latex Inks emit extremely low levels of VOCs (volatile organic compounds).

There is no special ventilation required to meet occupational exposure limits and there are no requirements for air discharge permitting, facilitating an improved printing environment.

In compliance with a number of

industry-leading certifications including Nordic Swan and the EU Ecolabel for Printed Matter, HP Latex Inks do not produce ozone emissions during printing and contain no HAPs (hazardous air pollutants).

Printworks-Mediatech is currently working on an entire recycling process, from the printing to the media. The company has decided to work only with original HP supplies and it is looking to recycle its used substrates.

“Many customers still believe that green printing is a luxury they can’t afford. As a printing company, it is our role to educate them with a strong and positive message. The high quality, the colour consistency and the great productivity that the HP Designjet L65500 Printer delivers will help people to change their mind about environmentally responsible printing,” concluded Saad.

To maintain high print standards, Printworks-Mediatech has also followed a programme of investment including two HP Scitex XL1500 Printers, an HP Designjet 10000s Printer, an HP Designjet 9000 Printer, three HP Designjet Z6100 Printers and three HP Designjet 5500 Printers.

Established in 2007, PrintworksMediatech is the result of a joint venture between Mediatech, one of the foremost prepress companies based in Dubai, and Printworks, a leading digital printing company in Lebanon, specialising in indoor and outdoor solutions as well as flag and textile printing. The company is involved in the production of posters, large format banners, backlit signs and building wraps, as well as vehicle and fleet graphics for advertising agencies, media houses, event companies, shopping malls and luxury brands.

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

Egypt: Lexmark Seeks Expansion with New Marketing Campaigns More focus to be given to after sales services Printing solutions provider Lexmark recently launched five new products in Egypt, which are also debuting in the Middle East market. The new printers vary from devices fit for students to those with additional options such as RSS and Internet connectivity. Company officials have announced a new strategy in Egypt, including expanding the staff and implementing a more aggressive marketing campaign.

“Lexmark is giving special attention to the Egyptian market, which is one of the fastest growing markets in the Middle East,” said Mohammed Ali Addarrat, general manager of Lexmark International Middle East.

Addarrat added that the Middle East has a lot of potential. “Lexmark entered the Middle East in 2006 with a small staff of 15 at their Dubai headquarters. Our focus is not on

market share, which is based on the number of units sold, but on Lexmark’s strategy, the printing business model.”

“Lexmark has three segments of consumers in Egypt, governmental entities account for 60 to 65 percent of total sales; small and medium enterprises account for around 30 percent; and then there’s the household segment,” said Walid Radwan, Lexmark’s Middle East marketing specialist.

The company’s main partner in Egypt is Aptec, a 27-year-old hardware and software distributor, which provides after sales services for Lexmark.

“The appointment of Aptec is part of our worldwide service delivery strategy and it means we can offer on-site repair for laser and high-end models, and warranty replacement for low-end models,” said Addarrat.

According to Tarek Baghdadi, Aptec’s general manager, special attention must now be paid to after sales services. “Nobody is a box mover now, you must sell solutions,” he concluded.

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ME Printer November 2009

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Abu Dhabi: UPP and HCT Launch Print Academy The first batch of the ‘Work Readiness Program’ students began courses in August

From left to right: Mohamed Blaik, Marketing & PR Senior Officer, Abu Dhabi Men’s College, Dr. Bassam Al Hasso, WRP Graduate Employment Coordinator, Dolores McNeill, English Faculty, WRP, Eftetan Farrag, Work Skills Faculty, WRP, Dr. Farid Elyahky, Associate Dean, WRP, Ali Saif Al Neaimi, CEO, UPP and Belinda Munns, WRP Academic Coordinator

ME Printer November 2009

United Printing & Publishing (UPP), the wholly-owned printing subsidiary of Abu Dhabi Media Company, collaborated with Higher Colleges of Technology (HCT) to officially announce “The HCT–UPP combined Print Academy”. The Print Academy started its Work Readiness Program (WRP) in the field of Printing & Publishing for the HCT Certificate (Injaz) following the significant MOU signed between the two organizations earlier in June, 2009.

Twenty-two students have been selected into the first printing and publishing WRP cohort, which began on 30 August 2009.

Ali Saif Al Neaimi, CEO of UPP, said, “The ‘HCT-UPP Print Media Academy’ is the first-of-its-kind in the Gulf region wherein students who graduate will take up prime positions in the UAE’s printing and graphic communications industries. Our vision is to educate, train and prepare a set of pupils, especially from within

14

the Arab region, who can be professional and competent leaders in the printing, publishing and graphic communications industries.”

He added, “We also aim to develop the human resources sector in the field of printing in the UAE and develop a strong national workforce, in addition to introducing innovative technologies to the UAE and the GCC region.”

UPP aims to introduce the Diploma in Printing and Packaging early next year and subsequently will offer a Diploma in Printing Management as well thereafter.

Furthermore Dr. Farid Elyahky, the Associate Dean of the Program at the HCT said, “A specific curriculum in printing and publishing was designed by HCT to be embedded in the WRP teaching material for this special industry.

Classes have already started on 30 August and will continue for C M Y CM MY CY CMY 3 semesters where candidates goK

through practical training mainly in the areas of press and printing.

The third semester is designated mainly to work simulation projects, job specific training, in addition to a work placement period of 6–8 weeks.”

The HCT, in coordination with UPP will be training candidates on the most sophisticated equipment at the UPP premises. Upon successful completion of the program, the UPP will offer immediate employment to graduates in different departments of their establishment. Furthermore, in its efforts to support the emiratization Program launched by the UAE government and the Abu Dhabi Emiratization Council (ADEC), the UPP will offer the graduates the chance to pursue their study for higher education and/ or career development in order to encourage national participation in the printing & publishing industry.

Lebanon: Heidelberg Partners with German Embassy to Host Business Gathering The printing of all the communication material, including invitation letters, was undertaken by Heidelberg’s local branch office Heidelberg Lebanon recently partnered with the German Embassy in Beirut to host a dinner for German businesses in the capital city. The local Heidelberg agency undertook the printing of all the communication material, including invitation letters.

The gala dinner, which took place on the night of October 7 at Saint Georges Yacht Club Marina, was held primarily to welcome the new German ambassador to Lebanon Ms. Birgitta Siefker-Eberle. The event also commemorated the 20th anniversary of the fall of the Berlin wall and the 60th anniversary of The Basic Law originally promulgated as a provisional arrangement for the Federal Republic in divided Germany. The gathering saw the

attendance of major German businesses such as Bosch, Nivea, BMW and Boss involved in discussions aimed at supporting and encouraging trade between the two countries.

Ms. Birgitta mentioned that the cities Beirut and Berlin have much in common and highlighted the importance of mutual understanding and cooperation between the two countries in order to provide fertile ground for businesses, including the printing industries. She also called upon business houses to realize and encourage the growing presence of women in the industries.

Attendees had the opportunity to browse through samples of material printed on Heidelberg machinery

and discover Heidelberg’s ‘Special Applications’ printing techniques such as lenticular printing, holographic embossed, UV varnish printing and so on.

German ambassador to Lebanon Birgitta SiefkerEberle addressing guests at the event

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15

News

Regional

Dubai: PPG Announces Sponsors for Print Awards 09 The Dubai International Print Award will include nominations from GCC, Lebanon, and Egypt

From left to right: Mazen El Tibi, Managing Director, Heidelberg Gulf Est., Hassan Al Hashemi, External Relations Director of Dubai Chamber of Commerce, Ahmad Bin Hassan Al Shaikh, Chairman of PPG, Tarek Jawharji, Vice-Chairman of PPG, and Faisal Bin Haider, General Manager, Masar Printing & Publishing

The Printing and Publishing Group (PPG), operating under the auspices of Dubai Chamber of Commerce & Industry, held on 12 October in Dubai the first of a series of conferences to announce the names of sponsors of the upcoming fourth ‘Dubai International Print Awards 2009, to be held on 27 January 2010 at the Grand Hyatt hotel in Dubai.

Similar conferences to announce the sponsors will be held in Saudi Arabia, Bahrain and Lebanon.

The list of sponsors for this year’s award include Masar Printing Press (Barter Platinum); Heidelberg

(Gold); Giffin Graphics, Xerox, Prestige Graphics and Presstek (Silver); and Gimpex, Orchid, and Gulf Commercial Group (Bronze).

Ahmad Bin Hassan Al Shaikh, Chairman of Printing and Publishing Group, said, “This year’s awards are going to be bigger as we have not only added new award categories but also managed to spearhead this prestigious accolade across the major markets in the region.

We are expecting more than 700 nominations across various categories from the region and I would like to thank all our sponsors for supporting this annual event.”

Hassan Al Hashemi, Director, External Relations, Dubai Chamber said, “As part of its strategy in supporting the business community through its value-added services offered to its members and Business Groups, Dubai Chamber has been endorsing the Dubai Print Award since its inception as PPG is one of the 24 active Business Groups operating under the umbrella of the Chamber.”

Al Hashemi added that Dubai Chamber supports all the initiatives

that enhance the business environment in Dubai and contribute to its success and Dubai Print Award is one of them. The Director of External Relations Department at Dubai Chamber pointed out that the Dubai Print Award has consolidated its status as a leading award in UAE and the region.

“Despite the challenging economic environment we are expecting a 3 percent growth in the printing and publishing sector across the region,” said Tarek Jawharji, Vice-Chairman of Printing and Publishing Group.

“Over the years we have managed to brand this event as one of the most prestigious award function for the print & publishing sector in the region. With the addition of Lebanon and Cairo, this year’s event is going to be even more exciting and challenging as we will get an opportunity to witness the best of technological innovations from the Arab world. I would like to thank our panel of judges, who in the coming weeks will have a paramount task of making some tough decisions and selecting the best work from all the nominations.”

Middle East: Pitney Bowes Confident about Mailstream Solutions Market Growth

ME Printer November 2009

Influx of international firms in the region seen as positive to the company’s expansion plans

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Pitney Bowes Inc., a the leading mailstream technology company, has announced that the Middle East has emerged as one of its key growth markets with the influx of international companies in the region. The increasing number of global firms setting up operations in the region has subsequently expanded the market for mailstream solutions and software technologies.

The global mailstream industry encompasses physical and digital mail, documents and packages that flow across organisations to their customers and back. Pitney Bowes provides mailstream solutions and

technologies, including software, hardware and services, powered by its comprehensive portfolio of patents worldwide in areas such as ticketing, cellular phone payment, shipping, laser printing, encryption and mail production and processing.

Eric-Yves Mahe, President, Pitney Bowes Asia Pacific, Middle East and Africa (APMEA), said, “The market size and rate of development in the Middle East present vast opportunities to market our proven mailstream solutions and software technologies. I am confident that we will be able to achieve a double-digit Compound Annual Growth Rate

(CAGR) in the coming years.”

Pitney Bowes further revealed that international businesses are expanding in the Middle East because of the region’s strong growth potential and strategic advantages such as high availability of skilled workforce, multilingual population and business-friendly environment.

The company currently caters to national posts such as Jordan Post, Egypt Post and Emirates Post as well as several large enterprises and businesses in the region. Pitney Bowes Middle East was started in November 2005, at the Dubai Airport Free Zone Authority.

Giffin Graphics Advertorial

SUCCESSFUL INSTALLATIONS OF WASTE MANAGEMENT SYSTEM AT EMIRATES PRINTING PRESS IN DUBAI

OPERATING SAFETY / ENERGY EFICIENCY Both suction systems operate like huge vacuum cleaners. The transport fans are mounted after the filter unit, which has the advantage that only pure air is moved. This increases the efficiency of the fans, which in turn means that as much as 85% less energy is required. Additionally, energy use is optimized further by the use of frequency alternators combined with the Energy Saving System developed by Hunkeler. In comparison to other systems, can be reduced by up to 40% and the working life of the system is increased due to lower loading.

Hunkeler Systeme AG , in collaboration with Giffin Graphics, have successfully brought into operation two suction systems for the commercial and packaging sectors of the Emirates Printing Press. Production wastes are taken into the suction system directly at source, at the production machines, and transported to the fully automatic baling press.

Working closely with the Emirates Printing Press, a solution was brought about which optimally supported the production processes and achieved a return on investment within a very short time.”

The dust-laden transport air is purified in the filter units and returned to the productions room clean.

Mohammed Al Shirawi said, “Our requirements for increased productivity in production, a high level of operating security, optimal energy efficiency and a dust-free environment were completely met by putting the latest technology into service”.

DUST-FREE ENVIRONMENT Due to the permanent and continuous vacuum in the suction system and the filter unit, it is impossible for dust to escape the system. At the same time, the return of dust-free air from the transport system has a positive side-effect on the operating costs for a pre-existing air-conditioning system.

SERVICE / PARTNERSCHAFT Our local agents, Giffin Graphics in U.A.E., ensure that the systems are operating at all times, thanks to their well-trained and knowledgeable staff. The system is also equipped with remote diagnostics, which means that at Hunkeler’s headquarters in Switzerland, support is available around the clock. Modern technology means that maintenance takes place after operating hours.

INCREASED PRODUCTIVITY / RETURN ON INVESTMENT Production wastes, made up of paper scraps, paper dust and cardboard are taken directly from the production machines,

Waste disposal system

Waste disposal system Production area Production area

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Hunkeler Systeme AG, Industriestrasse 2, CH-4806 Wikon T:+41/62-745 64 64 – F:+41/62-745 63 61 info@hunkeler-systems.com / www.hunkeler-systems.com

ME Printer November 2009

ediate chute

n VK2012

which mean that the internal labour involved in manual disposal is appreciably reduced. Wastes are automatically turned into stackable, transportable bales. The external costs for handling and transport of production wastes are thus reduced.

The two systems, commercial as well as packaging, operate independently of each other, which guarantee the purity of the different wastes, optimizing the returns.

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News

Regional

Dubai: Arab Media Group Assets Transferred to Dubai Media Incorporated The move is aimed at achieving media excellence across local and international markets His Highness Sheikh Mohammed Bin Rashid Al Maktoum, VicePresident and Prime Minster of the UAE and Ruler of Dubai, signed a resolution in October 2009 transferring the ownership of Dubai-based dailies Emarat Al Youm and Emirates Business 24/7, as well as Masar Printing and Publishing Company and Noor Dubai Radio and TV, from Arab Media Group (AMG) to Dubai Media Incorporated (DMI).

Under the resolution, the transfer

includes all assets, properties, rights, liabilities and commitments of the companies. Likewise, all staff of the newspapers, Masar and Noor shall be transferred from AMG to DMI. The move is part of the Dubai Government’s initiatives to achieve media excellence both locally and internationally by providing top quality media services to its Arabic and non-Arabic speaking customers.

The step enables DMI to become one

of the largest media houses in the region, in terms of subsidiaries and varied specialisations. In addition to the four new organisations, DMI owns Arabic newspaper Al Bayan, Dubai TV, Sama Dubai TV Channel, the English language Dubai One TV Channel, Dubai Sports Channel and Dubai Racing Channel.

Sheikh Mohammed also issued directives to the managements and staff members of transferred entities to work toward smooth implementation of the resolution.

Dubai: First Arabic Manga Series Hits Leading Japanese Bookstore Shelves First edition of ‘Gold Ring’ available exclusively at Kinokuniya Bookstore

ME Printer November 2009

Qais Sedki, Managing Director of Pageflip Publishing and Author of Gold Ring

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Gold Ring, the first Arabic manga series which combines original content, classical Arabic and authentic Japanese manga illustrations, is now available for purchase exclusively at Kinokuniya Bookstore, Japan’s leading international bookseller located at Dubai Mall.

Unlike most manga books currently sold in the UAE, Gold Ring’s storyline is produced locally in textbook original classical Arabic. Author and publisher Qais Sedki hopes his original content will inspire young Arabs to read more. The debut manga series by Dubai-based Pageflip Publishing, Gold Ring offers young audiences an enthralling exploration of Emirati customs with subtle, but inspirational life lessons.

Qais Sedki, managing director of Pageflip publishing and author of Gold Ring said, “Renowned for its diverse collection of manga titles and dedicated customer base, Kinokuniya Bookstore is a natural choice for Gold Ring. Not only does it appeal to a variety of reading tastes with its extensive catalogue of books and literature in Japanese, English, French, German and Chinese but it also supports Arabic

literature through its large and varied Arabic collection. The manga section at Kinokuniya Bookstore is very popular among customers and I hope Gold Ring will add real value and help to extend the appeal of manga throughout the UAE.” Since the successful launch of Gold Ring at Modhesh World as part of Dubai Summer Surprises, the book has received considerable interest among regional and international media and even has its own dedicated Facebook page for enthusiastic fans.

“Gold Ring has received a tremendous reception, not only in the UAE but across the GCC. Now more than ever before, people will have access to authentic and culturally relevant manga stories available at Kinokuniya Bookstore,” concluded Qais Sedki.

Employing authentic Japanese manga techniques, Gold Ring is set to transform the local graphic novel industry. Sedki has collaborated with two of Tokyo’s foremost manga artists on the Gold Ring illustrations. Akira Himekawa is the talented duo credited with such manga works as Nintendo’s Legend

of Zelda and Astro Boy. Michael Seet, manager Kinokuniya Bookstore, said, “The Japanese identity of the store is a big part of our concept and Gold Ring was just perfect for us to sell as it caters to a growing Arabic manga fanbase in the UAE. We are thrilled to say that Gold Ring has proven incredibly popular with customers in Dubai.”

While the first edition of Gold Ring will be released in Arabic only, Sedki plans to reprint future editions in other languages.

ME Printer November 2009

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News International

Mimaki’s New Direct-to-Textile Inkjet LFP The dye-sublimation Tx400-1800D printer allows adjustment of the ink volume jetted by the print head according to the type of cloth and design Wide format printer manufacturer Mimaki Engineering Co., Ltd., announced its new ink cost saving dye-sublimation and direct-totextile inkjet printer, Tx400-1800D for textile printing.

Tx400-1800D employs an innovative feature that enables the user to adjust the ink volume that is jetted by the print head according to the type of cloth and design. This offers the possibility of printing different color depths.

In addition, according to the print job, Tx400-1800D can accommodate both direct-totextile and dye-sublimation printing employing sublimation media.

According to the manufacture, these features ensure that the machine’s possibilities enable broader product portfolios and higher productivity at print service providers.

Three different inks, dye sublimation ink, reactive dye ink and acid dye ink are available. The environmental impact has been considered–the ink is delivered in 2l-ink containers, whose outer case is reusable. The newly developed dye-sublimation ink is expected to result in low vapor emission.

Mimaki has equipped the Tx400-

1800D with its Bulk Ink System (MBIS) and its patented UISS (Uninterrupted Ink Supply System) to ensure automatic switching of inks when one 2l-ink container runs empty without interrupting printing. A maximum of four liters of ink (2x2l per color) enables unattended printing for longer periods and to ensure bigger print runs.

The Tx400-1800D for direct-totextile as well as dye-sublimation printing thus combines modern technologies for textile applications that are the driving force behind the move from screen printing to on-demand digital textile printing.

An additional model within the Tx400 series, which is expected to be shipped from spring ’10 onwards, will feature an adhesion belt carrier system to stabilize flexible materials that tend to stretch and contract during printing.

“Tx400-1800D is a revolutionary development in uniting dye sublimation and direct-to-textile printing in one machine thus offering an unlimited choice in applications. We are happy that we can offersuchabusinessenhancing machine to our customers,” said Kazuhide Yokoyama from Mimaki’s TA Business Unit.

ReportLinker Releases New Market Research Report on Global Printing

ME Printer November 2009

The report provides a collection of statistical findings, market briefs, and concise findings of research findings

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ReportLinker, a market research search engine (www.reportlinker. com) for industry reports, company profiles and market statistics has added to its list a new market research report on the global commercial printing industry, titled “Global Printing, Commercial Industry: A Global Outlook” providing a collection of statistical findings, market briefs, and concise summaries of research findings.

The report provides a bird’s eye

view of the industry’s landscape, and helps trace the undertones in the market in terms of trends, drivers and challenges.

Important topics addressed include the global digital color market, CTP technology, hybrid presses, automation of pre-press machinery, alternative media, waterless printing and so on.

Market discussions in the report are amply illustrated with 47 factrich market data tables, charts, and graphs. Regional markets

briefly abstracted include the US, Canada, Japan, France, Germany, Italy, the United Kingdom, Poland, Spain, Australia, China, India, Korea, Mauritius, Latin America, Middle East, Egypt, and Nigeria.

The report recapitulates recent noteworthy mergers, acquisitions, and other strategic developments.

Also included is an indexed, easyto-refer, fact-finderdirectorylisting the addresses, and contact details of 569 companies worldwide.

Xingraphics Demonstrates Latest CTP Technology at PRINT 09 The FIT eCO Processless CTP thermal plate eliminates the need for chemistry or additional equipment

Chengdu Xingraphics presented alternative solutions for printers at Print 09 Chicago by demonstrated the new FIT eCO environmental friendly thermal plate, along with the FIT Xtra positive thermal CTP plate.

The Fit Xtra positive thermal plate offers a combination of state-ofthe-art production technology and strict quality control procedures throughout the production process, which combine to provide stable and repeatable performance guaranteeing superior finished results. It images on all major CTP devices and provides fast exposure to maximize the output of CTP devices and increase efficiency. The dot proportion tolerance is less than

1% without calibration. It handles more than 250,000 impressions without post-baking and more than 1,000,000 when post-baked.

Further, Fit Xtra reduces overall cost of operation by coming up to colour faster due to its excellent ink/water balance characteristics, using ink more efficiently and faster imaging speed.

The Fit Eco processless thermal plate, designed for express commercial printing, requires no chemistry or processing. A dot proportion tolerance of less than 1% without calibration provides excellent image color reproduction without needing a processor, chemistry purchases, maintenance, or high waste disposal costs.

ME Printer November 2009

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

21

Events

SIM ‘09 REMAINS PROMISING ME Printer November 2009

Exhibitors hopeful about new developments and increased activity in the Abu Dhabi market

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The second edition of Abu Dhabi’s signage and imaging exhibition, SIM 2009, concluded on 20 October at Abu Dhabi National Exhibition Centre (ADNEC) after a 3-day showcase of new developments in digital printing, digital signage, sign making, new media and graphic arts.

The show was officially inaugurated on 18 October by H.E. Mohammed Omar Abdulla, Undersecretary of the Department of Economic Development in Abu Dhabi, starting off a number

of conferences and workshops alongside the exhibition.

Exhibitors at the event, although shared a common opinion that the show was slow, were quick to bet on the potential of Abu Dhabi as a commercial hub, especially with the global interest that has come with the launch of mega projects in diverse areas and investments in real estate, culture, sports and entertainment.

The largest representation for the wide-format printing segment was at the Gandinnovations stand. The Gold Sponsor at SIM

demonstrated a range of grand format equipment including the Jeti 1224 UV NanoJet 2 flatbed digital printer; Jeti 3324 AquaJet RTR water-based textile printer; Jeti 3348 UV Jetspeed RTR; and Jeti 2030 UV Continental flatbed printer, which is now available in 1200 dpi resolution.

One of the biggest stands belonged to Abu Dhabi-based Designer Advertising and Publishing (DNA), a leading advertising services provider in Dubai and Abu Dhabi. A notable

and yet more sustained growth, which is healthier.”

OKI Printing Solutions displayed its ‘Executive Series’ range of color printers and the C9850 MFP. The ES3640XF allows printing of various types of documents in-house, such as flyers, pre-designed forms, business cards and banners. John Ross, General Manager, ME, India, North East Africa, OKI Printing, said, “The ES range opens new horizons for color in the highly demanding, consistent quality short print run applications as well as all forms of pre-proofing. The C9850 offers the functionality and flexibility expected from an outsourced printer company.”

SIM’s dedicated two-day forum for Social Media discussed new developments and presented a wide range of examples utilizing social media to its potential, and offered opportunities for marketing and communications professionals to develop a successful and integrated public relations strategy using social media channels.

Leading figures in the marketing and communications industry spoke at the forum including Husni Khuffash, Country Business Development Manager of Google UAE; Joel Berger, Managing Director of Fox Interactive Media/ MySpace Germany; and Andrew Bleeker, the new media director for the largest social media campaign

in history: Obama for America, Barack Obama’s 2008 presidential campaign.

The Digital Signage Forum, the only dedicated Out-of-Home (DOOH) event in the Middle East, was held on the second day, featuring discussions on technology, hardware, software and applications with the active participation of advertisers, location owners and content developers.

The Outdoor Advertising Forum was held on 20 October, offering a platform for media owners, brands, agencies and integrators to debate and seek solutions to issues related to the outdoor advertising industry.

“Non-traditional media is seeing near exponential growth in the region, and consumers quickly rank social networks as a preferred method of communication,” said Ed Malkoun, Group Exhibition Director at IIR Middle East, the organisers of SIM. “Companies have been forced to address how their brand is portrayed in non-traditional media, and they’ve found that participation is crucial,” Malkoun commented.

“New media is here to stay, and industry professionals must learn how to communicate key messages in non-traditional forms, but more importantly how to shape direct responses to consumer feedback on social media networks.”

The boom in Abu Dhabi has created new markets for printing in various forms

ME Printer November 2009

highlight was the demonstration of the company’s five-meter inkjet printer from EFI. Victor Systems, which specialises in wide and grand format digital printing solutions in the Middle East region, demonstrated the Gerber Solara Ion flatbed & roll to roll UV printer.

Ramzi Hawa, Managing Director of Victor Systems and Victor Inks, said, “We showed some stunning images printed on materials as diverse as foam board, aluminium, bubble wrap, wood and PVC. As a result, we were able to get some serious leads and even closed a deal for one Gerber flatbed UV printer on the stand. We believe that we have the potential to sign at least 2-3 more machines. The other attraction was the Tulip inks and ink systems which were printing high quality images on HP Z6100 and 5500. We had exhibited the Z6100 inks and system at SGIA and we can confidently say it is the first of its kind in the world. For the Tulip inks and systems, there were a good number of leads and orders.”

Summing up the feel of the show as surprising in terms of the diversity of the visitors as against their number, Ramzi explained, “When we took part in this show, we expected that for an exhibition in its second year, the majority of visitors would be from the UAE. We were surprised to see some visitors from Saudi Arabia, Bahrain, Iran, Iraq, Pakistan and Lebanon. While the show was not big and not heavily attended, we put in a lot of effort and wanted to have an attractive stand with interesting products and solutions. Overall, we made the most of the show and we received good support from the organizers IIR.” Ramzi also indicated the boom in Abu Dhabi has created new markets for printing in various forms. “We have seen that our Abu Dhabi-based customers expand their capacity and add new equipment to cater to the growing demand. At the same time, Dubai-based printers, affected by the economic decline, are more aggressively targeting businesses in Abu Dhabi, and this has created more competition.

Overall, we see more activity and business coming from Abu Dhabi in the signage and digital printing areas; we do not expect a sudden rapid growth, but rather a slower

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Events

Middle East: Océ, Heliozid mark 30-Year Partnership The milestone anniversary of the alliance between the companies was celebrated in UAE in full grandeur

ME Printer November 2009

From left to right: Johannes Verschaeren, Head of Document Printing Business, Océ Technology, and Phillippe G. Husni, General Manger of Heliozid Océ Middle East

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The Océ-Heliozid alliance has stood the test of time, bearing witness to the dynamic market conditions across the Middle East, particularly in the UAE. Maintaining a strong partnership almost as old as the economy of UAE itself is by no means a small achievement—a series of events held across the UAE to celebrate this milestone reflected just this. Heliozid Océ Middle East, which is present in 10 markets in the region and operates directly in the UAE, Saudi Arabia and Lebanon, is looking forward to reinforce its partnership with Netherlands-based Océ NV to expand the company’s presence in the region.

The 30th anniversary of the partnership between the two companies was celebrated in Dubai and Abu Dhabi at the Address and Emirates Palace hotels on October 18 and 19, respectively. A conference titled ‘HOPE09’ (Heliozid & Oce Partners in Excellence) was held on the morning of October 18 at the Old Town Hotel in Dubai, converging Océ founders, board members, consultants and key distributors, including guests from Europe, Lebanon, Cyprus and the rest of the Middle East.

The chief guest at the event in Dubai was Kees V.A. van Spronsen, Consul General of Netherlands in Dubai, while the function held in Abu Dhabi was graced by the presence of the Dutch Ambassador to UAE, Gilles Arnout Beschoor Plug, who praised the healthy business relationship between

the Netherlands and UAE, and the remarkable achievements of Océ through its strategic partnership with Heliozid.

Johannes Verschaeren, Head of Document Printing Business, Océ Technology, commented on the growth potential in the Middle East, despite the current financial downturn: “The Middle East sector forms 3% of our global market share; however, as an emerging market, it is highly crucial for us. In the last five years, we have doubled our revenues in this region, in cooperation with Heliozid. As an emerging market, we expect to see more demand for printing and document management solutions with the expansion of both private and public sectors.”

“Our expectations for 2010 remain the same as they were during the past year, although we have to consider the difficult market conditions at present. However, we aim for the same level of performance and commitment to our customers. Our efforts will be mainly targeted towards reducing the cost per print for our clients.”

Phillippe G. Husni, General Manger of Heliozid Océ Middle East, added, “The largest market in the region, Saudi Arabia, presents significant opportunities for our growth in the Middle East fuelled by increased government spending on infrastructure and services. In Lebanon, we have grown by 50% in the last two quarters; Qatar, Bahrain and Kuwait are offering new

avenues of increased business.”

Verschaeren assured that the current setback in revenues is by no means deterrent to the company’s plans for expansion through sustained investment in research. “Our balance sheet and cashflow are showing positive signs. Our focus on innovation has not been affected. We have a strong financially expansive R&D program for product and technology development. We are also streamlining our logistics and administrative structure for greater efficiency, reducing operating expenses and improve our distribution strategies.”

Among the new developments at Océ, the company is eagerly looking forward to the global launch of what it claims will be by far the most environmentally friendly printer on the market, in terms of toner and energy usage.

The company is also seeking to build up on the possibilities of digital newspaper printing.

“We believe this is the age of partnership. The question remains: how are we going to organize our future? We have to be there for our customers, anticipating their requirements and their demands, and we believe this can be realized through our strong alliance with Heliozid. This cooperation should also be extended effectively to third parties, and education on products and technology should be imparted in the most efficient manner.” Verschaeren concluded.

Lebanon: Canon Middle East Hosts ‘Alwan Beirut’ The two-day showcase of digital technology and solutions presented Canon’s new offerings for the Lebanese professional print market

FOR SHEETFED · WEB OFFSET · NEWSPAPER PRINTING

Canon Middle East in association committed to providing the highest with Image Systems S.A.L, Canon’s standards of support throughout Business Solutions Partner in the professional print industry, Lebanon hosted the ‘Alwan providing market leading expertise Beirut’ event on 21-22 October with a customer focused approach. at the Movenpick Hotel & Resort As such our focus for the professional to launch its new additions to the print market has been on developing imagePRESS series. long-term relationships with our The company’s first ever road customers to help them grow and show in Lebanon demonstrated develop their businesses. Lebanon the imagePRESS products such represents a key market for Canon as the imagePRESS C6000VP, as its printing industry is one of the which according to the company most robust in the region; we at offers production print customers Canon are committed to sharing our further reason to invest in digital expertise in business solutions and technology to increase the breadth, supporting Lebanese business.” attractiveness and profitability of Tony Abdallah, General Manager their product offerings. In addition Image Systems S.A.L, added, the imagePROGRAF, imageRUNNER “The Lebanese market is evolving and various innovative document rapidly in terms of high quality oninformation management solutions demand print at lower production were presented at the show. volumes. Indications are that this Ayman Aly, Product Manager, market has 28.09.2009 substantial scope for ttmeAdvTouchDown0928e:ttAnzBetaF0818.qxd 15:01 Canon Middle East, said, “Canon is sustained growth. Alwan Beirut

was the best opportunity for us to broaden our reach to this growing market, offering digital print providers scaleable but resilient solutions that can grow in tandem with their digital print business.

Alwan Beirut served as a further indication of Canon’s efforts in delivering innovative products that meet our customers’ needs in this challenging environment.”

Ayman Aly who presented Canon’s Professional Print strategy at the event providing an insight into how Canon’s innovative technologies can help professional printers explore new avenues for their business development, concluded, “With restricted time and budgets available to print companies in the present economic environment, Canon works closely with customers, providing Page 1the consultancy and tools for printers to remain profitable.”

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ME Printer November 2009

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Phone +971 (0)4 448 4225 Fax +971 (0)4 436 4091 e-mail niels.siegel@technotrans.com www.technotrans.com

25

Events

Dubai: HP Dominates Product Launch Scene during GITEX 2009 No stones were left unturned as the company organized glamorous launches for the latest IPG and PSG products across multiple venues within the city

ME Printer November 2009

From left to right: Amin Mortazawi, General Manager, IPG Division, HP Middle East, and Anil Kumar, General Manager of PSG Division, HP Middle East

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HP Middle East hosted a series of events and roadshows across Dubai to launch the company’s latest technology offerings for the region, starting off with the pre-GITEX show at the Burj Al Arab hotel on 6 October; the event offered a preview into the range of products that would be showcased at the exhibition. As a follow-up to the tremendous response on the first day of GITEX, on 18 October, a spectacular launch event was hosted the same eventing for the HP ENVY sub-brand of premium notebooks, attended by Dubai’s crème de la crème at the Cavalli Club in the Fairmont hotel. The same week also witnessed the ‘Touch the Future Now’ campaign tour held at Dubai Festival City and Dubai Marina Mall to highlight the company’s focus on the increasingly popular ‘touch’ technology.

Another highlight was the annual HP Channel Awards 2009 held on 20 October to recognize and reward HP’s partners for their achievements in developing the brand. The special attendees at the awards were Susanne Heis, Vice President & General Manager, HP IPG MEMA; Eric Cador, Senior Vice

President, HP PSG EMEA and Jos Brenkel, Vice President, HP PSG MEMA. At GITEX, the Imaging and Printing Group (IPG) showcased a number of Laserjet and Inkjet single functional and multifunctional printers designed to increase productivity in SMBs and lower costs and environmental impact, including the launch of HP’s Wi-Fi technology in its printers to meet customer demands. The new Photosmart A646 compact printer offers greater flexibility and independence from a wired network infrastructure.

Amin Mortazawi, General Manager, IPG Division, HP Middle East, said, “On the corporate level, our main focus for the coming year is managed print services, where we urge and offer our customers the best facilities to outsource their printing businesses to us. We have done this earlier in the Middle East through our channel partners.

We believe that we are now in a position to cater directly to big corporations in the government sector, transportation and logistics industries and so on, taking into account the cost

consciousness that has become a part of their strategies.”

The HP Color LaserJet CM 6030/CM 6040 and HP DesignJet Z3200 Photo Printer series were on display at the Pro Technology stand, HP’s regional partner.

The HP Color LaserJet CM 6030/CM 6040 is a multifunctional printer best suited for large and medium businesses which call for fast printing speeds, high line and image quality, fax, scan, copy and digital sending functionality without sacrificing the ease of use and maintenance. The machine supports speeds of 31 ppm and 41 ppm for color and black A4 with the first printed page in around 12 seconds. 835 MHz microprocessor and up to 768 MB memory let complex tasks be handled fast and secure.

The HP DesignJet Z3200 is a series of 12-ink printers that deliver long-lasting gallery quality prints in black-and-white and color of up to 1118 mm width. Ideal for professional photographers, digital fine artists, print-service providers, graphic designers and pre-press professionals who wish to produce high-quality prints, albums, portraits, art reproductions, large format design and proofs easily, consistently and cost-effectively.

Anil Kumar, General Manager of PSG Division, HP Middle East, said, “The focus this time has been on the HP TouchSmart series of products for the consumer segment, both printers as well as PCs. With devices increasingly becoming more personal for the consumer, the level of interaction between the consumer and product will define their preferences.”

“HP ENVY includes the latest in materials and technology inside and out and pushes the technological and performance boundaries of what can be done in sleek, powerful and lightweight notebook PCs. Discerning consumers will get a premium experience and performance.”

ME Printer November 2009

27

Events Product Launch

HP FURTHERS

COMMITMENT TO

‘GREEN’ PRINTING Barcelona witnessed the launch of an expanded portfolio of HP Latex printing technology solutions

By Rod Hayes

ME Printer November 2009

HP Latex Inks produce odorless prints that allow placement in point-ofpurchase environments where odor is a concern

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Hewlett Packard used its Barcelona headquarters recently to parade its latest wide format ink jet printer the L25500. A selected audience of industry observers responded with mixed reactions; admiration for an inkjet printer specifically developed to draw on the benefits of latex ink technology, but with a certain reticence as to whether this launch was a good move on the part of the manufacturer.

First of all the good bits. The L25500 has been developed from the very successful Z6100, and if your knowledge of HP’s method of naming its inkjet machines is shaky, don’t worry for essentially HP has taken the earlier model’s chassis and strengthened it to enable it to handle a much broader and often considerably heavier range of materials. The reason for this strengthening is fairly obvious; by using latex based inks, the printer can print on almost any stock provided it can be fed from a reel or web.

The L25500 is available in two models—42 and 60 inches (1.07 and 1.5 metres); web to web and web to sheet options come with

the printer and it is embedded with HP profiles so comprehensive that printing can take place virtually as soon as the printer is unpacked.

It does pump out a fair bit of fan driven heat (maximum 4.6 kilowatts) and this demand requires two separate single phase power supplies, one for the printer drive and one for the heater which must be able to carry 15 amps so atmosphere management should be factored in to the investment.

The benefits of the air-drying though is considerable as any user of a solvent based machine will appreciate; the output is ready for use or lamination as it comes off the printer There is little or any need to question the print quality or even the speed of output because the options are highly flexible.

HP Designjet L25500 printers use internal radiant heaters and forced airflow to cure HP Latex Inks and produce dry prints inside the printer. Job production is streamlined and overall productivity is improved because prints are dry out of the printer and ready to display, finish, or prepare

for shipment. There is no interruption in workflow by waiting for prints to dry, and additional floor space and production steps are not required for passing prints through an external print dryer or for air-drying prints. Prints can be laminated immediately using cold, hot, or liquid processes.

It would be fair to say that the L25500 offers low-maintenance printing of a wider range of applications–from indoor pointof-purchase displays, exhibition graphics and interior décor like wall murals and fabrics to outdoor banners, bus shelters and vehicle wraps – than is possible with ecosolvent or traditional water-based printing alone.

Designed to reduce the impact of printing on the environment, HP Latex Inks produce odorless prints that allow placement in point-of-purchase environments where odor is a concern. HP Latex Inks are non-flammable and non-combustible, do not require hazard warning labels, and contain no hazardous air pollutants (HAPs). Additionally, no special ventilation equipment or external dryer is required.

through commonly available recycling programs.

HP One-view Perforated Adhesive Window Vinyl – a self-adhesive vinyl, designed particularly for window graphics, with a perforated, black back film and white paper liner that provides highend graphics on one side and a clear view from the other.

HP Air Release Adhesive Gloss Cast Vinyl – a high-performance white cast vinyl with a gloss finish and an opaque permanent adhesive that provides clean removability, laminated outdoor durability up to five years for vehicle and fleet graphics applications and a new HP Performance Warranty when used with the HP Clear Gloss Cast Overlaminate.

HP PVC-free Gloss Adhesive Film – a PVC-free alternative to monomeric vinyl that offers excellent performance in a white film with a gloss-satin finish and a permanent, repositionable adhesive for strong adhesion and outdoor durability as well as glass and allpurpose cleaner rub resistance.

HP PVC-free Wall Paper – a flame retardant, strippable, pre-pasted wall paper with an ultra-smooth finish that provides vivid color, high-definition detail for close viewing and an odor-free alternative to PVC for wall murals and creative designs; provides up to 20 years display permanence indoors, away from direct sun; easy-to-install paper also tears off easily and comes with an HP warranty for clean removal.

HP Light Textile Display Banner – a PVC-free, flame-retardant, uncoated polyester textile banner material that delivers long-lasting indoor image quality, dimensional stability during printing and is recyclable through the HP Largeformat Media take-back program.

It was also announced that HP is strengthening its business model for supplying print media and to support this, it is introducing initially in Europe and the US a ‘returns’ service. Used materials such as Vinyls, Tyvek, etc., will be collected free of charge irrespective of who supplied the original material. Users will register online and HP will respond with a dedicated container and in the case of Europe the used media will be sent to a specific recycling house in Italy for repurposing,

mainly into automobile plastics and items like traffic cones. Customers simply pack up the used media and HP pays the shipping charges and handles sorting and recycling.

This is a sensible move for by concentrating the collection of used materials it allows one specific processor to get volume benefits without the cost of collecting small amounts from a huge catchment area.

These moves are eminently sensible, but surely the question needs to be asked: ‘How much virtue can be gained by producing machines that work with products that society as a whole should be doing without?’ The uses of Vinyls, Polypropylene, and Polythene and in particular PVCs are more often than not growing because of machines like the L25500 make their greater use possible.

HP has solved one challenge, sensible recycling, it must continue to provide leadership and innovation to ensure its machines are printing on media that is sustainable and having a benign carbon footprint. Along with its competitors, HP must prepare for the day, which cannot be far away, when products made from petroleum distillates will be too prohibitively expensive and unacceptable to be used.

HP must continue to ensure its machines are printing on media that is sustainable and having a benign carbon footprint

ME Printer November 2009

HP Latex inks are pigmented, water-based inks designed for commercial and industrial printing applications. A key innovation in HP Latex Inks is the incorporation of latex polymer particles.

“Latex” is a term that describes a stable, aqueous dispersion of microscopic polymer particles.

It is important not to confuse the polymers used in HP Latex Inks with those found in natural materials, such as latex rubber.

While some individuals experience skin irritation from contact with natural latex compounds, the synthetic polymers used in HP Latex Inks are nonallergenic.

“Customers have been asking us for a versatile, cost-effective alternative to eco-solventbased printing solutions for the production of a wider range of indoor and outdoor large-format applications, while reducing the impact of printing on the environment,” said Santiago Morera, vice president and general manager, Designjet Large-format Printing Solutions, Imaging and Printing Group, HP. “The expanded HP Latex Printing Technology portfolio enables us to meet and exceed this demand for a variety of customers, allowing them to create a competitive advantage and seize new growth opportunities.”

However, the time is fast approaching when a dominant topic in society will be to question the need for the media these machines use. HP makes a strong case for the L25500 on environmental grounds. The efforts it is making to ensure that every potential environmental option is chosen in the machine’s manufacture, distribution and usage are explored and implemented to HP’s great credit, and there is little doubt that the company’s efforts are leadership material–a case fit for others to follow.

Six Original HP printing materials compatible with HP Latex Ink printers were introduced. These additions expand the portfolio to 19 printing materials, including seven recyclable substrates and several PVC-free alternatives.

HP White Satin Poster Paper – a multi-layer, bright-white coated paper developed to provide durability and image quality for indoor and outdoor advertising applications and can be recycled

29

Infocus Postpress Trends

THE FINISHED APPEAL NEVER DIES:

DIGITAL BECKONS An overview of upcoming trends and developments in the ďŹ nishing and converting sector

ME Printer November 2009

By Rod Hayes

30

traditional fold stitch and trim lines are available. The earliest to recognise this change was probably Horizon; it introduced tower collators over 20 years ago. Duplo followed with a similar contribution, and Watkiss with the Vario tower was the first manufacturer to pioneer the concept of controlling the feeder bins by using a computer.

The grass has certainly not grown under the feet of any of these manufacturers, but they have all had to wrestle with the problems of anticipating market trends. Xerox and its Docutech laid down the challenge initially, introducing first the ability to stitch top left corners, punch pages in line followed by attempts to incorporate the perfect binding of a document inline.

These efforts really began to take commercial shape in the mid 1990s, and since then the conundrum has steadily grown; is it better to carry out such tasks inline, offline, or nearline? The solution today seems fairly obvious; build modular

devices that can be used either inline or stand alone or a bit of both, but arriving at this solution meant overcoming some significant hurdles. Until the use of servo drive motors from which a computer can obtain readings of a drive motor’s rotation became widespread, inline solutions required a sensor to determine the position of the sheet and an ability to count how many sheets were passing a given point in a specific amount of time.

Not an easy task as you can imagine and a development that really was leading up a dead end street.

Thankfully the implementation of servo-based technology with its associated opportunity to introduce sophisticated computer controlled production workflows is now an integrated element of equipment in the finishing sector. Before taking some time to explore a cross-section of what is available, it is worth noting that carrying out tasks offline or inline will remain in a state of flux for a

The success of high quality B3 machines has meant that finishing a 16 or 24 page booklet is a quite different proposition than it once was

ME Printer November 2009

On joining the printing fraternity a printer finds that it is difficult to walk the streets or visit places where people meet without wearing his printer’s hat. A mixed blessing that comes with this hat, for once you have worn it, is that it is there for life, and yet it does have some magical qualities. It is invisible to anyone else, but having it on allows the wearer to see every piece of printing in a totally different way as compared to the perception of others. Dot gain, if the colours are in fit, the quality of the folding, does it have a stitch missing, has the book been bound to a good standard—these are all attributes that come to view the moment you see touch or feel a piece of print while wearing this magical hat.

Something of a curse too this hat is; no longer is the content as important as the way it is printed and finished (note the word ‘finished’); it may have been converted, or folded or varnished, these are all attributes of the final product, contributing as they do to whether or not the final presentation of a document has appeal.

The purpose of this article is to present an overview of the finishing and converting sector by focusing on some of the trends and developments taking place in the small to medium sector of the industry.

Many printers now have some digital capacity already installed while others will have plans in mind to invest in digital in the near future.

The finishing and converting sector is changing rapidly; the success of high quality B3 machines such as the GTO, SM 52 and Ryobi 520s has meant that finishing a 16 or 24 page booklet is a quite different proposition than it once was, and today a plethora of new approaches to the

31

Infocus Postpress Trends

ME Printer November 2009

Printers in the ME carrying out most of the production tasks in-house will find implementing offlinesolutions attractive

32

long time to come.

In a region such as the Middle East, where printing is still carried out by smaller firms capable of carrying out most of the production tasks in-house, the added attraction of implementing offline solutions has many benefits; buffering can take place and the differing speed of the production devices present few handicaps.

Be that as it may, printers in the region have preferences when it comes to investing to stay ahead of the game, and they invariably choose the latest and most productive solutions. Laszlo Kellner, international sales manger for Duplo International recognises this point. He says, “Some of most sophisticated solutions are being installed in places such as the Yemeni Republic, well before most Westerners have even become aware of their existence.”

A good example of how Duplo has anticipated the direction of the finishing sector is the launch of its Duetto System. This is a real mix and

match; up to three 10 station tower collating units can be married to a DSF 2000 document sheet feeder capable of taking output from a digital printer, incorporating it with the offset printed signatures from the tower units and outputting to a DBM booklet maker. Here the booklet can be saddle stitched and square backed and trimmed, either at the forage or by using a further module trimmed on three sides.

Any of these modules can be used individually or drawn together to suit the task at hand.

The point here is to recognise that Duplo has addressed the issues of printers who now produce print both offset and digitally and wish to mix and match in various ways. With digital capacity, a printer can offer a good level of personalisation while retaining the economies of offset for the bulk of a document. In addition, there are variations on a common theme; the SCC drive and programming

Obviously, Duplo doesn’t have the cutter/creaser sector to itself; Morgana, for example, probably led the way in producing equipment to process output from digital printing devices, though it is the crossover between offset and digital that looks certain to occupy the minds of printers in the region for some years. Horizon is probably Duplo’s biggest challenger when it comes to handling a document in

structure is incorporated into more bespoke solutions, such as the DC series of slitter cutter creasers, ideal for finishing the production of a variety of products ranging from business cards through to wallets and folders.

which offset and digital processes are incorporated.

Vic Fletcher is a marketing executive for Horizon with a remit that covers the Middle East. When challenged with the statement that the sales of vertical collators

are likely to fall off a cliff as more printers opt for sophisticated digital printers capable of delivering finished book blocks, he disagreed with considerable vigour retorting: “That’s nonsense. Offset is still in most cases the cheapest and most preferred form of print and if anything the use of tower collators is likely to grow.” He went on to explain that many printers now print a job B2 incorporating pagination that allows them to cut the job to B3 and then put the job on to a Horizon Stitch Liner. The collating process can incorporate the controlled in feeding of digitally printed items, bar-coding or OCR readers ensure the integrity of the document and the finished job can be folded to A4 and three knife trimmed.

In addition, there are now a range of offline varnishing and sealing units, many of them incorporating an anilox coater, though most units only employ a standard aqueous roller combination. Watch this

space! It won’t be long before small flexo units become available quite capable of carrying out spot varnishing or metallic overprinting.

All these modules have the option of creating offset-stacked book blocks that can be incorporated for subsequent perfect binding.

The range of perfecting binding options is now considerable, Horizon, of course, has several models and Duplo recently introduced a PUR option for its well established DPB range. Here models include an entry level machine capable of around 200 books, while the DPB 500 can handle up to 525 cycles per hour.

Most printers continue to operate as mainstream offset, and Heidelberg competes with a strong hand in this sector, particularly with its highly affordable ST fold stitch and trim lines and of course its Stahl range of folders. Many of the product lines in this sector are now commodity priced, and so European manufacturers are struggling

to compete. Many are turning to China to manufacture equipment all or in part and as a result are winning or at least eyening up the Chinese domestic sector.

Naturally there is a spin off from this development; Chinese manufactured goods are coming in to Western markets either as copies of European machines or actually made under license. An investor needs to be wary; a Chinese owned branded machine may have appeal on price grounds and may have EU certification. However, because a Chinese machine costs as much to build as a German one, it is hard to see where the economies will be gained. A European manufacturer who sources parts or machines from China will almost certainly take steps to ensure the standards of the Chinese machine will match those of his own; his reputation and longevity depend on it. The Chinese have yet to have the same credibility, but they are working on it – very vigorously.

Many printers now have some digital capacity already installed while others will have plans in mind to invest in digital in the near future

DUPLO’S NEW AUTOMATED SADDLE STITCHING LINE SET TO MAKE WAVES IN FINISHING SECTOR

A total number of 12,000 booklets down to sizes as small as 90X95 mm can be produced in an hour.

The cutting knives have their own individual drive motors and can be independently adjusted on the run, and separate motors carry out settings during a product changeover.

This approach eliminates any stress and extends the time between sharpening, significantly All changeovers are seamless via a JDF compliant console, and no tool or bracket is required. Duplo claims the Alpha Saddle’s duty cycle is in excess of 100,000 books per month.

ME Printer November 2009

Duplo has shaken up the finishing sector in no uncertain way with the launch of a highly automated saddle stitching line. The Alpha Saddle, as it has been styled, has taken over three years in development and incorporates a number of ground breaking features, most significantly its highly innovative three knife trimmer and its ability to take flat B3 sheets from up to four of Duplo’s collating systems.

These developments mean the books produced can be up to 10mm thick or 200 A4 pages; they contain a mix of digital and conventionally printed pages in any programmable order at a production speed of 6000 an hour.

The maximum finished size is 353X305 mm, allowing landscape A4 books to be produced. The unique features in the three knife trimming section allows for a gutter cutter to be easily installed when two up working is required.

33

Analysis Publishing Trends

THE FUTURE OF

BOOK

ME Printer November 2009

Prof. Frank Romano presents an insight into how the global market for books will evolve in the near future

34

PUBLISHING

demand printing and downloading centers.

Elementary and secondary schools will employ computers and electronic media that will reduce demand for textbooks. Electronic distribution of college textbooks will increase, especially for distance learning.

Content protection methodologies will evolve to guard intellectual property. Gatekeepers such as the Copyright Clearance Center will facilitate electronic acquisitions.

It is expected that the number of titles in print will grow from 67,000 in 2000 to more than 100,000 in 2020 as authors utilize the Internet to become their own publishers, applying an on-demand model.

Self-publishing will grow into a major market by 2020; for example, families will routinely publish personal newsletters, journals and vacation memoirs. New editorial, support and marketing services will evolve to support independent author/publishers.

TRADE AND MASS MARKET BOOKS

Trade and mass-market books will continue to be printed at the current pace, but in a different way. Publishers will no longer take gambles on producing best sellers; they will migrate to on-demand printing to eliminate the risk that comes with ordering a print run.

Books will be printed as orders arrive and shipped to the customer’s door. Digital file storage will insure that books will not go out of print and that titles will be readily available whenever requested.

Electronic books will eventually have an impact on the trade and mass-market book industry, but it will take about 10 years for several reasons. First, the high cost of the e-book appliance makes it more economical to buy trade and mass market books in their printed form.

Right now, the consumer pays first for the appliance and then for each subsequent title. The price for the appliance will come down in time, but only as more consumers purchase the device. A second obstacle to e-book success is readability. Until the quality of the e-book screen improves, the traditionally printed book will be easier to read. Finally, e-book appliances will have to be rugged (and modestly priced) to withstand the rigors of the beach,

Frank Romano’s career has spanned 48 years in the printing and publishing industries.

Many know him best as the editor of the International Paper Pocket Pal, or have read one of the thousands of articles he has written. He is the author of 44 books, including the 10,000-term “Encyclopedia of Graphic Communications” (with Richard Romano), the standard reference in the field.

His books on QuarkXPress, InDesign and PDF workflow were among the first in their fields. He has authored most of the books on digital printing. He has founded eight publications and his columns have appeared monthly in WhatTheyThink.com. He is also the editor of the EDSF Report.

He lectures extensively, having addressed virtually every club, association, group, and professional organization at one time or another. He wrote the first report on on-demand digital printing in 1980 and ran the first conference on the subject in 1985. He has conceptualized many of the workflow and applications techniques of the industry and was the principal researcher on the landmark EDSF study “Printing in the Age of the Web and Beyond.” He has been quoted in the New York Times, Wall Street Journal, Times of London, USA Today, Business Week, Forbes, and many other newspapers and publications, as well as on TV and radio. He teaches courses at RIT and other universities and works with students on unique research projects.

ME Printer November 2009

Book publishing as we know it is evolving at a radical pace that new technologies and modern methodologies will shape the way we access, print and share data.

However, people are still reading, and their preferences will vary depending on how easily they can access or order a copy of the latest best seller. Conventional printed books are slowly being replaced by their digital editions that can be read on digital devices, and if necessary, printed.

Various factors will determine the decision to print a file, such as the file size, type of book, cost of e-book readers, and above all, demand. Printing of books will be an option and in most cases the preferred choice.

A study conducted by Frank Romano, Emeritus Professor at the Rochester Institute of Technology (RIT) in the USA and author of over 40 books about print and publishing, reveals some interesting trends on the future of book publishing.

Here are some of the findings from Prof. Romano’s study.

There will be a slight decline in the volume of printed books as reference books and academic materials move to electronic media — either Web-based or via e-books, though e-books will not pose a significant challenge until after 2020. The major trend will be on-demand printing—literally, printing one book at a time. More authors will be creating a wider range of books (and promoting them on the Web), which will be printed as needed, probably in bookstores.

The need to reduce cost and the inefficiencies of unsold books will accelerate new forms of book production, distribution and selling.

E-books will become a threat to traditional books as reading appliances (e-books) improve. Reference works will be the first to convert to electronic forms. Publishers will evolve standardized repositories of electronic information that consumers can download or print.

Print-on-demand will find significant acceptance in centralized printing plants, bookstores and business/home locations. Book printing will move from centralized manufacturing to points closer to the customer. New locations for book printing will evolve, such as bookstores, which will continue to carry books, but will also be on-

35

Analysis

Publishing Trends operated by booksellers and at the shipping facilities of the book catalogue and e-commerce companies.

Once a title becomes available for on-demand printing, publishers will make money in much the same way that stock photography agencies do now. They will be paid not for physically delivering a printed and bound book, but for the rights to reproduce a book in the format specified by the terms of the license and in the number of copies specified. The author’s royalties will be drawn on actual sales and licensing revenues.

ME Printer November 2009

Print-ondemand will find significant acceptance in centralized printing plants, bookstores and business/home locations

36

bath, bed and bus; places consumers typically enjoy mass-market titles.

PAPERBACKS

Portable and cheap, paperbacks seem to be little threatened by electronic books or the Internet.

Electronic viewing devices will challenge paperbacks only when they are robust enough to survive accidental dunkings in the bathtub or exposure to salt water and sand. They will also need to be inexpensive so that leaving one on the bus does not represent a major financial loss. The paperback industry will change. At first, popular authors with best-selling titles will be printed in long runs to satisfy anticipated demands and to take advantage of economies of scale.

As sales begin to decline, replacement runs will be shorter than the current norm to avoid the expense and liability of warehousing. Paperback publishers will find a balance between just-in-time production for the debut of high-demand titles and warehousing to ensure steady follow-up delivery between runs.

As a title’s popularity wanes, short runs will be supplanted with on demand printing. If data formats become flexible enough, the same master files will be used to print one copy or 1 million copies. Eventually, it will become more economical to manufacture books for low-volume sales using on-demand technology than it is to warehouse and inventory the entire projected demand cycle of a title. New authors who are expected to sell well but have limited presale volume, and moderately popular authors with uncertain market titles will initially be printed in shorter runs. The goal

is just-in-time production. New authors and niche market titles will benefit from the move toward ondemand publishing.

Publishers will no longer have to gamble on bringing a book to market. Most of the initial labour will be done by the author who will type the original manuscript into a word processing program so that publishers can bring it to market as an electronic file. Little prepress labour will be needed to proofread and to fit the author’s text file to a standardized template.

No money will be spent printing a book that does not sell. If the title does indeed sell, distributing the electronic file to the bookseller’s local, on-demand facility will minimize stocking, shipping and handling. With the costs of publishing minimized and just-in-time printing keeping costs down, publishers will take a chance on new authors

and risky titles. With on-demand printing, titles that are printed from electronic master files will, in effect, never go out of print. Publishers will realize a profit by licensing production from their files through on demand publishing. Most ondemand publishing of paperbacks will be done in regional facilities

REFERENCE BOOKS

In the past, the quality of a reference book was defined by the accuracy of the information it contained and the speed with which it could be retrieved. Over the past few years, analysts have witnessed the decline of traditional, hardbound encyclopedias because electronic media, including the World Wide Web, CD- and DVD-ROMs offer search engines that make research substantially faster and easier.

RIT analysts estimate that only 6 percent of the encyclopedia pages in print in 1980 remained in print in 2000. Electronic media also have the advantage of being interactive, and they are less expensive than books to update. There is one obstacle to public acceptance of the Web as a reference tool, however — credibility. The accuracy of information displayed in electronic media is often questionable. Because the Web is dynamic, consumers are

suspicious that Web sources are not as “secure” as print sources.

Another niche in the reference material market may be products such as fine art or visually oriented encyclopedias where quality colour reproduction is crucial. The market for big expensive text-based reference books will almost completely

dissolve in the future. The remaining demand for printed reference books will be satisfied by shortrun, on-demand printing systems that produce pages as needed.

TECHNICAL BOOKS

Sales for children’s books have grown 34 percent from 1990 to 2005, largely because of marketing tie-ins with films and cartoons.

Electronic media both compete with children’s books and provide marketing tie-ins for juvenile literature. CDROMs/ book packages provide interactivity and extras such as sound and animation. While these may encourage young children to read, purists argue that multimedia deprives children of the pleasure of imagination. Publishers have recently

continuing battle for a dominant design in software, consumers may be unwilling to invest in memories that may not be accessible in the future. The American custom of signing school yearbooks means that Web-based yearbooks may be unable to compete with the printed version (though students could potentially upload messages to an “autograph” Web page). Web yearbooks will succeed only as long as a school or classmate maintains them. Web-based yearbooks may have an advantage when it comes to advertising. Currently, yearbook ads are donations to the school on

Technical books have an almost endless repeat business because consumers have no choice but to buy new editions

Book Publishing Trends (2000–2015) 2000

2005

2010

2015

Electronic books

<1%

10%

20%

25%

On-demand digitally-printed books

3%

22%

30%

50%

Conventionally printed books

96%

68%

50%

25%

experimented with juvenile titles in e-book format, among them the popular Dr. Seuss books slated for multimedia (CD-ROM) release. Ebooks have the potential to replace both textbooks and fiction titles for children. The e-book format provides several advantages: they can store multiple titles without weighing down a child’s backpack, and they have the potential to add sound and animation. E-books can also be a valuable aid for students with visual impairments and some types of learning disabilities.

YEARBOOKS

Yearbooks, traditionally printed by web or sheetfed lithography in large quantities by companies such as Jostens and Balfour, will be printed on demand. This will open the market up to smaller companies that have digital, toner-based presses.

The yearbook market will change dramatically by 2020. Schools are starting to move toward alternative forms of memorabilia such as CD-ROMs, Websites and video yearbooks. This will reduce the number of printed copies of yearbooks, but new media will by no means replace printed yearbooks.

Rapidly changing formats for multimedia may hinder acceptance of non-printed yearbooks. With the

the part of local businesses. Web advertisements could target fellow alumni and potentially improve response rates. If CD/DVD yearbooks make printed yearbooks obsolete, they may also create a market in printed packaging and liner notes.

TEXTBOOKS

Textbooks are the largest segment of the book publishing market, comprising about 25 percent of the total book sales in the United States. The yearly growth rate of the textbook market, however, is quite low. Elementary and high school textbooks can be used for two years to three years, depending on the subject matter. Textbooks that deal with rapidly changing subjects such as computers have to be updated more frequently than books that deal with slowly changing subjects such as mathematics.

Digital media, such as electronic texts, can be updated and reissued quickly, allowing students to have more current information than they are getting now. Over time, this material will probably be maintained electronically and updated in real time. At the college level, several schools are experimenting with electronic texts. At one university, the dental school curriculum is being recorded

ME Printer November 2009

Several characteristics of the technical book market separate it from other market segments. The life span, cost of production and the way technical books are used will make their publishing process different from other books. Publishing technical books is expensive, as is updating technical material.

Software manuals need to be updated as new versions are released. The nature of these books requires them to be authored by experts, which increases the cost of their production. Old versions of these books are virtually useless, which represents a loss to publishers. Technical books have an almost endless repeat business because consumers have no choice but to buy new editions.

The ideal publishing strategy for technical books would support repeat sales without the cost of printing new editions, i.e., electronic publication. Unfortunately, there are several obstacles to consumer acceptance of electronic publication. The size and graphics of technical books have been difficult to reproduce on e-book and computer screens, and computerbased technical manuals are less than useful if the computer itself is not functioning. Electronic versions of technical documentation on the Web, PC or portable appliance have advantages in that they can include audio, video and links to related Web sites for additional advice. As computers become lighter, cheaper, more powerful and more portable they could represent a serious challenge to traditionally printed technical manuals. Large-scale printing of technical books is a profitable market, and, based on the rate of change in the technology industry, publishers expect continued growth over the next 20 years.

However, in the future, technical books will be printed in smaller quantities or printed in short runs on demand. Electronic versions of these books will take a bite out of the traditional market, but there will still be room for paper editions and good growth overall.

JUVENILE BOOKS

37

Analysis

ME Printer November 2009

The number of titles in print is expected to grow from 67,000 in 2000 to more than 100,000 in 2020 as authors utilize the Internet to become their own publishers, applying an on-demand model

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Publishing Trends onto a single DVD—textbooks, manuals and lecture slides—for a four year program. Each semester, students will trade the old DVD for an updated version. The DVDs will replace more than 2 million pages, thousands of images and more than 400 pounds of books and manuals. Educators and electronic publishers have talked for years about the advantages of creating digital replacements for quickly outdated textbooks. Some experiments have shown that students prefer printed books in curriculums with extensive reading. Because the disks are designed to include four times as much material as students are typically asked to buy, the price for DVDs or for other digital vehicles will be anything but cheap — the dental program’s DVD with updates will cost roughly the same as the total for the books: $3,000 to $6,000, paid over time. Students will be required to buy a laptop with a DVD player — because these purchases are mandatory, students will qualify for federal education loans, which cover only required materials. Another advantage is that colour can be used liberally in electronic texts with no added cost. Publishers have already begun sending colour versions of diagrams for the DVDs to replace the black-and-white diagrams in printed textbooks.

Long-run book printing will remain a web offset process, but sheet-fed offset will be used for moderate-run books. The development of digital printing has provided publishers with more options in textbook publishing. One of these is on-demand printing. The current growth rate of on-demand textbook publishing is about 15 percent to 20 percent a year, compared to about 5 percent for traditional textbook publishing.

In the case of short-run printing, assembly time may be longer than the actual press run. Custom ondemand publishing is used to create packets of documentary materials for specific classes, lab sections or even individual students. In an example of the partnering that will occur between academic and commercial organizations, Some U.S. universities, such as Harvard, Ohio State and the University of California at San Diego have equipment on campus to print and bind their own textbooks. As computer technology develops and people become more

comfortable reading screens, big changes will occur in the textbook industry. Textbooks will be available in electronic or digital form or over the Internet. The growth of digital distribution of electronic content (using products like Adobe’s PDF) can provide broad consumer accessibility and protect the integrity of documents distributed across the Internet. The movement toward digital and electronic textbooks will be fueled by the cost advantage of these forms. Printed texts are constrained by the cost of their raw materials, most notably paper. Paper costs have been increasing 2 percent to 4 percent per year over the past several years. Overall, the number of textbook publishing firms will continue to grow. However, textbook publishers will feel the pressures faced by all other large publishing firms: high cost structures, low profit margins and waste from unsold books. By the year 2020, we expect to see electronic textbooks replacing traditional textbooks because they are low-cost, lightweight and easy to update.

WORKBOOKS

CD-ROM technology may soon replace printed workbooks as a teaching tool in the lower grades.

Using CD-ROMs, teachers will be able to print out individual pages on a desktop printer in the classroom avoiding the cost of disposable workbooks. As computer use in schools and homes becomes universal, interactive and pre-packaged drills will aid skill development. With the movement to a computerized or tablet form of teaching mechanism, possibly an interactive e-book type, it would be possible to standardize lessons, and, potentially, provide more control over education throughout the United States. This electronic step could revolutionize the educational system – all students could receive the same quality education no matter what their location or demographic group. The increasing importance of the computer in the classroom and the efforts by the school system to cut costs will almost certainly spell a decline in the number of workbooks printed.

VANITY AND SPECIALTY BOOKS

Vanity and specialty presses cater to unknown author/artists who

want to publish their own works.

Any one willing to foot the bill can become a published author. XLibris and iUniverse will publish any title for $100 and place it on their Websites. On-demand publishing technology is already starting to change this niche market. Authors submit their manuscripts as an electronic file to companies that, in turn, make the titles available on the Web. This eliminates the financial burden of printing and distributing large inventories. Typically, the author makes a small royalty from book sales and has the gratification of seeing the title available in the bookstore.

PHOTO/MEMORY BOOKS

Photo/Memory books are created to document special events such as weddings, anniversaries, baptisms or graduations. They can be a simple folded sheet with the guests’ names and a summary of the event or a complicated, perfect-bound book with full-colour photos. These books are usually printed in very short runs. The importance of these publications is evident in their long life span: people tend to save memory books for decades. New media have provided new opportunities to record these memories. Videotape was the first competitor in this market. It will be interesting to see whether the tapes remain readable over time, and whether there will be tape players to play them in 20 years.

Electronic media offers many new options for recording, organizing and distributing memorials in a way that can mimic books. Sounds, movies and pictures can be incorporated into a single document, which can then be recorded on a removable storage device or distributed on the Internet. Two trends will keep the memory book market alive: the prestige of the printed book and on demand printing. As electronic media become more common, the printed book’s prestige will increase, and printed memory books will be considered a luxury. Digital printing presses will cut the cost of short-run printing and create new opportunities for designers. On-demand printing will allow the creation of personalized memory books. Digital cameras, desktop printers and software with templates will allow consumers to create and print their own memory books.

Q&A IPEX

WHATâ&#x20AC;&#x2122;S NEXT FOR PRINT?

IPEX 2010 ME Printer November 2009

Industry expert Rob Haak answers some of the key questions on emerging trends and technologies expected to create the most impact at IPEX 2010 in Birmingham

40

Ipex 2010 will be a place where manufacturers will set the graphic arts world alight with new developments that show visitors the future direction of our industry. However, visitors will also be able to experience technologies that were previewed at drupa 2008 and which will have matured to true commercial level by the time Ipex opens its doors for eight days on 18th May 2010 at the NEC, Birmingham, United Kingdom. Choosing the right equipment for your business has never been more important.

As a result, the organisers of Ipex 2010 have commissioned a series of articles that will highlight the most critical developments in technology and relate them to the needs of key market sectors. Kicking oďŹ&#x20AC; this series is industry expert Rob Haak who gives his answers to some of the most pressing questions in the run up to the event.

What will be the key technology highlights in 2010?

We can confidently expect the latest generation digital printing technologies unveiled at drupa 2008 to have matured to a true ‘commercial’ level. This will especially be the case for affordable mid-speed cut-sheet printers and high-speed web engines. Digital presses for industrial applications, including labels and packaging, are not far behind. But these industrial inkjet engines are still somewhat limited by substrate/ink compatibility and lack of equally versatile finishing add-ons.

solution is not to stand still. Forward looking companies are continually examining their offerings with a view to adopting solutions which will improve service levels and strengthen profitability. A major international trade event like Ipex 2010 can provide an ideal platform to explore and progress plans.

Some economists predict that the economy will bounce back in 2010 and that we’ll see the green shoots of recovery in the first two quarters.

If governments are succeeding in fixing the financial system, the current recession could end in 2009, resulting in a more positive outlook for 2010. But as many economists say, only time will tell.

What can we expect from Creation/Design?

The creative and design tools of choice will expand beyond print and embrace other media, including video. Content has become multi-purpose and communication multi-channel so we can expect to see a host of demonstrations in this area. More traditionally, user friendly interfaces enabling structured content management and automated production processes will become even more integrated and accessible: content meets intent.

With respect to major manufacturers, I would expect some reshuf-

Inkjet printing will be one of the hot topics.

Digital inkjet systems will be able to deal with printon-demand, variable data printing and web-to-print solutions

ME Printer November 2009

What emerging technologies will create the most impact at Ipex 2010?

There’s no doubt that inkjet printing will be one of the hot topics at Ipex 2010 - I actually believe inkjet will be on top of the list. At Ipex 2010 we can expect to see printing systems that employ inkjet technologies, replacing in the next decade some of the dominant printing tools, workflows and supply chain practices being used today.

These systems will have a major impact on how printed materials or decorated products are created, printed, distributed and managed.

These digital inkjet systems will be able to deal with print-on-demand,

variable data printing and webto-print solutions. Inkjet has come a long way and will continue its march to higher speeds, higher quality, better reliability and more value for money.

In the commercial printing market you will see high volume single pass inkjet printing systems (both web and sheet based) for books, directmail, trans-promotional materials, newspaper and web-to-print applications. These printing systems will be using new continuous inkjet heads, thermal inkjet heads and piezo inkjet heads jetting waterbased inks.

On the other hand, the industrial printing market will benefit from new automated flatbed inkjet engines producing on the spot up to 100 large sheets per hour for the signage market, while high volume single pass inkjet engines will be printing labels, packaging and decoration materials. For industrial printing, the obvious choice is Piezo inkjet heads to deal with higher viscosity UV inks and other fluids.

Do you think Ipex 2010 will have come at a good time economically?

No one can predict today exactly how long the current drop in capital investments will continue nor whether it will have ended by 2010.

However, there is no doubt that the

41

Q&A IPEX • ‘Greener’ inks and coatings; • More sustainable substrates – paper/board with higher recycled content, recyclable and synthetic materials or even biodegradable plastics; • And most important: the willingness of consumable suppliers to assist and advise their customers on topics covering the entire production process.

A clear process of consolidation is happening in printing plates and inks, where only a handful of major suppliers seem to have the strength (and the volume) to weather out the current economic slowdown.

ME Printer November 2009

The next evolutions in prepress are all about facilitating the interaction with the end user and with the broader business environment (buyer and supplier side)

42

fling of functionality in between their modules to assemble new ‘application suites’, specifically targeted at selected vertical markets.

What will be the key trends/developments in prepress?

The majority of ‘mechanical’ prepress functions have been refined to a level where future improvements will only have marginal impact on overall productivity. Now the focus is shifting to the links with the customer/print buyer, the handovers between processing steps and/or different supply chain partners, and the integration with business systems both at front end and back end. Good examples are automated quality assurance (PDF certification, pre-flighting, visual inspection etc), on-line order entry and web-to-print systems, crossmedia asset management, etc.

The next evolutions are all about facilitating the interaction with the end user and with the broader business environment (buyer and supplier side).

What are we likely to see from consumables suppliers?

The trends visible at drupa will be continued at Ipex 2010: • More alternatives for digital printing plates, minimising cost, processing overheads and environmental impact;

What will be the key highlights in offset/digital press manufacturing?

We can expect to see thousands of words devoted to this topic in the global press and by pundits in the run up to the event so for the moment I will highlight two key trends.

• Offset presses: more automation (ink pre-sets, job changeover, process control), wider range of paper weights and grades, more coating and finishing options; • Digital presses: better consistency of quality, wider colour gamut, broader substrate compatibility, higher speeds, lower overall page cost.

Press vendors will have to offer a well rounded product portfolio to cover the various application areas of their customers. This does not only include digital presses but also workflow systems and at least a supply channel for print consumables such as plates, blankets, rollers etc.

The offset vs digital debate has been at the forefront of industry debates.

What will the inkjet industry have to offer in 2010?

The recently introduced new generation of ‘commercial’ digital presses significantly closes the gap in image quality and page cost for many low to medium volume print jobs. When properly integrated with prepress workflows and matched with the right applications, digital document printing will continue to grow.

The manufacturers of offset presses have made significant progress in the past few years to increase quality, productivity and automation.

This has brought better ink presetting and control, automated plate change, and many other features that make such presses even more economical for the production of large volumes and the use of special substrates.

What will be the key developments in finishing?

Ipex 2010 will be a good place to see more advanced innovative finishing solutions for the commercial printing markets as presses can be specified to allow additional in-line functionality such as multiple coatings, hot-foiling and die-cutting to reduce costs of multiple passes.

Suppliers are continuously trying to improve their offerings in line with digital press development.

Mainstream finishing companies target these markets as these digital presses get above the 150 meter/minute mark and will have sufficient finishing kit for digital on offer to fully realise the potential of digital print. We will witness more combined equipment for improved productivity and flexibility, including slitting, folding, stitching and variable perforation for transpromo, direct mailing and booklets.

There is room and demand for smaller format equipment targeted at simpler work in lower run lengths, as well as for a new breed of nearline finishing solutions serving a pool of colour copiers and digital presses alike.

The advent of new digital presses in the industrial printing market has not yet fully been reflected by developments in well-matched finishing systems. The challenge will be to have in-line finishing equipment that will be able to cope with the ever faster web and sheet based inkjet printing engines. These engines will be jetting (mostly UV) inks on a wide range of industrial materials/media in different application areas, such as signage, packaging, decoration, etc.

What will be the key developments in the different sectors, i.e. publishing/retail/book printing/newspapers?

There exist common un(der)satisfied demands in all these sectors, with all the concepts and technologies required for a solution available: • Easier access from the content

provider (often print buyer) to the front end of the production process; • Increased automation, including built-in pre-flight and QA tools throughout the prepress workflow; • More sophisticated press changeover/setup/produc tion process management tools; • Broader offering of materials and supporting tools to reduce waste and boost sustainability; and • Simple-to-use business tools to monitor and improve profitability.

How much will visitors look to their suppliers for advice on sustainability? How can they be more sustainable?

No one in the printing and publishing industry can ignore the impact of the broader discussion around the efficient and sustainable use of our scarce natural resources.

Being green is not just a means to save the planet, but also a way to save money and increasingly win new customers and retain existing business. Customers will continue to look to all their suppliers to help reduce waste, introduce more environmentally friendly consumables and processes, and in general to define an effective and economical approach to these issues.

How important are (mediumterm) investment plans for printers at the moment? What do printers need to consider?

As overall business shrinks and competition increases, it is essential for printers to rethink their core value proposition. I am seeing printers define and focus on one or two strong USPs that can clearly be communicated to and understood by customers. They can then build a foundation for a broader business offering services that respond to recent and emerging market trends and sensitivities, such as web-toprint, short and dynamic print runs, sustainability, etc.

There seems to be an emerging trend that new entrepreneurs (i.e. design agencies) are investing in new/emerging print technologies to provide a one stop shop for their customers. What are your thoughts?

The ‘one stop shop’ desire from end customers such as print and media buyers is a natural consequence of the trends towards focusing on core activities and outsourcing everything else. Venturing and investing into unfamiliar territory may however be more risky and expensive than anticipated. One approach gathering momentum consists of building a ‘one stop customer interface’ and to back that up by a network using internal and external specialist resources and service providers.

What are your thoughts on the debate on internet vs. print?

For our youngest generations, the internet is the primary vehicle to access and consume ‘instant’ and time-sensitive information; the balance of media however is already shifting from web ‘pages’ to blogs and networking sites, from large screens to mobile handhelds.

Printed media however continue to flourish for more time-resistant information, and especially for highly creative and visual content.

How important are key international exhibitions for visitors?

They are absolutely invaluable because they provide the ideal platform for: • Learning: not only about product features and specifications, but also for face-to-face discussions about benefits and feasibility; • Meetings: not only distributors and integrators, but also key staff from the main product manufacturers as well as general networking opportunities.

• Experiencing not only state-ofthe art solutions that have commer-

cially matured but also discovering the latest innovations that will shape the future of our business.

Who is your ‘Champion in Print’ and why?

My Champion is Paul Brainerd, founder of Aldus Corporation and creator of the ‘desktop publishing’ concept, for starting the creative movement whereby individuals and small groups could become self-publishers, and thus changing forever the ‘user’ side of the printing and publishing spectrum.

Paul Brainerd (born 1947) is a pioneer in the field of computer-aided editing, design and publishing.

Born in Medford, Oregon, to Phil and VerNatta Brainerd, Paul Brainerd attended the University of Oregon where he was the editor for the school’s paper, the Oregon Daily Emerald. Brainerd later co-founded the publishing/printing software company Aldus, which brought the first ever desktop publishing application, PageMaker to the market.

The term “desktop publishing” was itself coined by Brainerd.

In 1995, Brainerd founded the Brainerd Foundation, an organization focused on environmental education and the environment of the northwest.

Rob Haak is the president of SPIKIX, an independent inkjet integration consultancy and formerly founder of dotrix, the first company to deliver productive industrial inkjet printing solutions. Having more than 20 years experience in the graphic arts industry, Rob has worked for many of the leading companies in the market, including Barco Graphics (now Esko), a company that designed and developed pre-press and imaging systems (films & plates) for offset, flexo, screen and gravure printers.

Being green is not just a means to save the planet, but also a way to save money and increasingly win new customers and retain existing business

ME Printer November 2009

Where do you see the role of emerging markets in 2010?

There are many factors that will have an impact on long-distance and off-shore manufacturing such as more automated and cost effective processes, short-run digital print solutions, ever shortening deadlines, the need for better project tracking, higher transport costs and stronger protection of local

industries. As a result, the key for emerging economies to grow their industries lies increasingly in the development of the local markets.

When it comes to the adoption of new technologies, the combination of scarce resources and the lack of a historical infrastructure together create an interesting platform for innovation and new technology incubation.

43

Finishing Line

DON’T JUST KNOW YOUR CUSTOMER REQUIREMENTS, GET MORE INVOLVED

ME Printer November 2009

Rod Hayes Technical Editor

44

These days it seems that when you go to the doctor the first thing he does as you walk through the door is grab a prescription form and then, with a pen at the ready he waits and listens for outpourings as to why you have called on him. He might take your blood pressure as a precaution if you happen to be as old as me, but there follows if past form is any guide a friendly, slightly benign comment, to the effect that it’s just a heavy cold and these pills will make it easier to cope with the symptoms. If the diagnosis is a little worse, there will be a tut-tuttering and he will organise a visit to a specialist who deals with ailments such as would have been described.

What is the point I am trying to make with this somewhat extended metaphor? We in the printing industry are becoming more and more like the doctor and the rest of society by becoming ‘specialists’.

If the task being called on is not specifically in your remit, how often do you allow it to pass by without bothering to get involved?

Here is something to think about: a customer comes in and orders a thousand letterheads. Do you stop and think about what an unusual order this is in these days of emails and instant communication? Why would anyone want a thousand letterheads in one go? Are you like the doctor who doesn’t seek out to see if there is an underlying reason as to why you don’t feel well?

Taking the order and delivering it when completed, makes you little different from the doctor dishing

out pills to ease the burden of a head cold. You have done what you were asked to do, no more no less. But hold on. A thousand letterheads could be part of a marketing exercise, a desire by your customer to drum up more business, or it may be notice of a change of address; but according to my way of thinking, a thousand letterheads always cries out that the buyer is wanting to communicate; but what? Business expansion, new line of goods have arrived, a new service is on offer, etc. However, you won’t know because you never ask.

Yet, printers have at their fingertips some of the most powerful messaging and marketing tools currently available. Imagine it was a new service, what impact would it have, printed as a word document in Times Roman, tucked in with that month’s invoicing. Virtually none; yet if you had found out the reason behind the order and said: “Just think sir, if you were to lay out the message as a four colour spread with a star burst surrounding the new service imagine how much more impact it will have!”

And so on, the point being made admittedly is simplistic, but the reason why many small printers are small is they don’t ask enough ‘why’ questions of their customers and potential customers. Neither do they follow up the answers with a cure based on good diagnostics.

The November issue of ME Printer carried the insert UAE Printer produced for the Print & Publishing Group. To me it came across

as a well laid out piece of design, printed very well indeed; perhaps the content and message was a little conservative for my taste, but most importantly in its pages it issued a challenge for all printers to make an entry for the Dubai International Print Award.

Winning one of these Print Awards will be like getting a degree in business studies; it will also give you a wonderful reason to go and talk to your customers, to tell them that you know what you are doing and how your skills could be used to help their business to grow.

In the process it will help your business to grow as well and do you know what?

It will make you feel so much better.

ME Printer November 2009

45

Jobs Situations Wanted

years experience in CTP operating system. Good knowledge in all concept of prepress techniques.

rusr_75@yahoo.co.in or Contact: +966 551219473.

contact: pookodan5@yahoo.com

Large Format Printer Operator

Production / Prepress Manager 35 yrs, BE-Printing Indian Male working as Prepress Manager in GCC. 12 yrs of hands-on working experience in Prepress, Newspaper, Commercial Web fed and Sheetfed, Security and Digital Printing is in search for good opportunity. Contact Email: kausik1974@rediffmail.com Polar Professional Operator.

Indian Male, Age 44, with more than 15 years of experience in polar 115 e, 137 e and other guillotine operators and 10 years UAE experience in binding related field, Seeks for good position.

Email: a4murali@yahoo.com Printing Production Executive.

Indian Male, with D/L, seeks job in printing sales & marketing. Contact Phone: 050-7184402 / E-Mail: haridas.kunnath@gmail.com.

CTP Operator & CTP Job coordinator.

Indian(kerala) male Age 28 with 5

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

Machine Operator Indian Male with More than 10 years of experience as Machine Operator now seeking for a good opportunity. For Detailed CV Contact: +971 50 3546703 / Email: musthafam48@yahoo.com Graphic Designer Syrian Male, with 6 years of experience in the full range of visual medium, providing high quality graphics solutions as well as managing trademark equities and ensuring consistency in the marketplace. Expertise in Adobe Photoshop CS (Advanced), Illustrator and In Design. Seeks for a good opportunity. For detailed CV Please contact: +971 50 8945894 E-mail: watfasy_0078@hotmail. com Graphic Designer Tunisian women, with 14 years experience in Gravure Printing for Flexible Packaging Company.

Presently Working in Pre-print department, specialist in Photoengraving with well qualified and wide knowledge in the HelioPrinting domain seeks for a good opportunity.

For detailed CV Please contact: +216 22 616 180 / E-mail: chema. baklouti@yahoo.fr.

Graphic Designer Indian Male with More than 16 years of Professional Experience including 10 Years in U.A.E hands-on design experience including magazine publishing and advertisement. For detailed CV Please contact: +971 50 7648845 / E-mail: sujunc@gmail.com Production Manager

Tel: +971 4 391 1210 Fax: +971 4 390 9561 classified@meprinter.com

Allan G. Ramos, Filipino, looking for a job as a Large Format Printer Operator. Knowledgeable for indoor and outdoor machines, preparing file and knowledge how to use software’s such as Adobe Photoshop, Corel Draw, Illustrator... contact no: 050-7358466 or email at aljanmari@gmail.com

33 yrs, Indian Male, seeks position of Print Production Manager or any suitable position. Email: kavu-

Technical Operator My name is Sameh Sobhy, with more than 6 years experience in the filed of rebuilding of second hand machinery for rotogravure cylinder making and other service (chemical analyses for plating tanks looking for a good opportunity. Contact - Email: samehkhala@yahoo.com / Tel: 00202 22411238 Printing Machine Operator Pakistani Male with Diploma in Printing and Graphic Arts. Having More than 2 years of experience seeking for a good opportunity. For Detailed CV Contact: 0334-4193370 Email: adnanhameed87@gmail.com Production Manager: Indian Male with 17 Years Experience in Printing & Packaging field able to handle Offset Machines, Roto Gravure, Flexo Graphy, Folder & Gluer, and Cutting & Greasing Machines. Now seeking for a good opportunity. For Detailed CV Contact: + 91 98400 65936/ Email: Plravi2u@gmail.com Fresher to Printing Industry.

Indian Male, University Topper throughout B.E. (Printing) right now looking for a job in printing industry. So please Contact Email: santosh8886@yahoo.co.in.

Production Manager / Assistant Production Manager Printing & Publishing Industries, 16 years of experience in production, estimation and client servicing

seeks job opening in the same industries, for further Details Contact - 00971 50 5024708 (UAE) / Email: pramod3021@yahoo.co.in Marketing Manager or Working Partner 14 yrs. experienced available for printing press, advertising or gift supply Co. Contact 050-5430456.

UAE exp. in printing field, age 28, w/3 yrs. , own car, on residence visa, seeks job. 055-7801245

Vacant Positions General Manager for Large Format Printing Press With 10 years UAE experience Pls send your CV to katamesh@hotmail.com Production Manager in a Digital Printing Company Minimum experience 3 years Team leader Knowledgeable in hardware and software Quality control oriented Contact by email: karimsaad@pwmtdubai.com A Leading printing/ publishing company based in Dubai and IMPZ with offices in Kenya and United Kingdom is seeking to recruit candidates for the following positions: Senior account Handler /Client Servicing Executive Candidate Profile College graduate Excellent communication, organizational, planning skills 3 to 5 years experience in printing, advertising and publishing

Manage the customer service operations Salary commensurate with experience and position applied Kindly email your CV to careers@atlasprintingpress.ae Employees for the below position · Engineer with Hardware and software knowledge in CTP equipments · Engineer with Hardware and software knowledge in digital laser printers like Konica Minolta,Xerox,OCE & Canon · Sales executive for large format printing equipments like Hp/Roland/Votech etc Exp.Min 4 year trained from manufacturer, fluent in English, computer literacy and driving license is an added advantage Apply with full details to: Emirates Trans Graphics P.O.Box: 38006, Dubai United Arab Emirates, E-mail :etgraphicsjobs@gmail.com Sales Executive male / female, with a valid UAE D/L, Arabic or Indian, with experience in Printing Press industry.

Required for a leading company in Dubai: please send CVs to spring_m_rose@live.com Sales Executive We are looking for a University Diploma holder who is self-motivated, hardworking and capable of functioning under minimum supervision. The candidate should

be dynamic with a result-oriented approach, aged between 22-30 years and should be willing to travel. Proficiency in written & spoken English is essential. Previous experience in sales in the graphic art industry and/or Apple Macintosh computers is a must.

Please send your CV to: info@itm. ae. Salary expectations should be included in the application.

Sales Executive Required in Dubai (Male / Female) for direct selling of fashion interior and advertising fabric Products.

UAE D/L Must, age limit less than 30 years old. Email CV to career@mermaidd.ae Sales Persons required with at least 2 years knowledge of the digital printing industry for a well established Large Format Digital Printing or Advertising House in Dubai. Please email your CV to pdhrdubai@gmail.com Printer Operator urgently required for a printing press in Abu Dhabi.

Only those on transferable visa may apply. Call 050-7411028.

Manager required for a reputed printing press in Sharjah with a D/L with similar experience. Email your CV to: ajmcvs@gmail.com Salesman required for a reputed printing press in Sharjah with a D/L with similar experience. Email your

Xingraphics Technician wanted in MEA 3 years experience in thermal CTP operation; Troubleshooting & Maintenance experience on either of Kodak, Screen, Agfa, Heidelberg thermal CTP; Familiar with thermal CTP platemaking; Experience in offset sheetfed or webfed printing machine;

Growing the business through new clients, handling all leads and converting prospects into customers.

Fluent in English and good communication;

Acquiring and developing a portfolio of local key accounts Familiar with the local market and able to generate a client database

No problem to travel in Middle East & Africa region; About Us: With manufacturing facilities in Xindu Industrial Development Zone, Chengdu Xingraphics Co. Ltd, is a leading graphics industry supplier synonymous with excellent customer service, is dedicated to the manufacture, sales and service of thermal plate technology world wide. For more information, please visit our website: www.xingraphics.com

Please send your CV to us at hes@xingraphics.com

ME Printer November 2009

Responsibilities

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

47

Remarketed equipment Remarketed equipment CV to: ajmcvs@gmail.com

K66/4KL 1993+

2D Graphic Designer cum Printing

10. Heidelberg CD102-5, 2005+ or

Machine Operator

Mitsubishi Daiyamond 3000LS-5,

with experience, reqd. Email:

2005

info@raumdesigndubai.com

11.Ryobi 662PFHX ,2000 onward

Offset Operator

12.Ryobi 524HX

(for 2 colour machine), required for

13.Horizon Booklet maker

a printing press in Mussafah, Abu

14.Aster sewing 1994 onward

Dhabi. Contact 050-8377600.

Contact: Mr. Shin.M.C Tel : +82-2-562-2723 / Fax : +82-2-562-

Graphic Designer

1098 / Email : sktra@kornet.net

with knowledge of printing, required for a company. Visa provided. Fax CV to 04-2212665.

Machinery for Sale IMAGE SETTER FOR SALE

Graphic Designer

Image Maker 70x100cm Magnum

Keralite, required for a printing

with Hope Online processor for sale

unit. Call 050-4955975 or fax CV to

in Dubai, please contact +971 50

04-3930975.

7872047, 050 4745809

Estimator experience, required for a printing company in Dubai. Fax CV to 04-4380626.

Remarketed equipment Remarketed equipment available for sale available for sale

SCREEN PRINTER required experienced with good knowledge of graphics, T-shirts, caps, gift & promotional items. Also with exp. in round screen printing

Heidelberg SM102-5P, 5 Colours Heidelberg SM 52-5LX, 5 Colours 72x102 machine, 1991 Model.

36x52 machine,2001 Model.

Heidelberg GTO 52-2, 2 Colours Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1992 Model.

36x52 machine, 1992 Model.

Heidelberg Varimatrix 105 CS Heidelberg Ti 522006 Model.

Die-CuttingStahl machine, Folding machine, 1997 Model.

ATELY! HEIDELBERG GTO 52-5 Color Year 1990,Five colour offset press of size 36x52 cm St. dampening Electronic double sheet .

Weko T6 powder sprayer Plus Version. Price : 95,000 USD Machine is in excellent condition - very rare machine on the second hand market - available now

may apply. Send CV to:

CONTACT: North Stars Printing

Fax No. 04-2677908 /

equipment

Email: xyzprint@eim.ae

Osama DIAB ME Regional Manager

Machinery Wanted

LEBANON: 009613816195 Email:info@north-stars.net

We are urgently looking for Heidelberg SM 102 4 P from 1996 to 1998. If you have one please

Heidelberg Suprasetter 105 CtP Heidelberg Suprasetter 105 2006 Model.

CtP machine, 2006 Model.

send us offer, pictures, location and

Heidelberg MOV-P, 4 Colours Polar cutting machine 46x6472machine, 1988 Model.

1980 Model.

Roland R 204, 4 Colours Sulby clamp2002 perfect binding machine 52x74single machine, Model.

1985 Model.

+390172410301 / Email: sales@vbr.it

Heidelberg Gulf Est. Mr. Mahmoud Heidelberg GulfMustafa Est. Remarketed Manager Mr. MahmoudProduct Mustafa P.O.Box 34133 Dubai Manager - UAE Remarketed Product Tel +97134133 4 3477720 174 P.O.Box DubaiExt. - UAE Mob +971 50 424 7080 Tel +971 4 3477720 Ext. 174 mahmoud.mustafa@heidelberg.co.ae Mob +971 50 424 7080 www.heidelberg.com mahmoud.mustafa@heidelberg.co.ae www.heidelberg.com

MACHINES AVAILABLE IMMEDI-

availability.

Contact: Mr. Susanna Voghera. Tel:

We are urgently looking for the following machines.

1. Mitsubishi 3F-6, 1992+ 2. Mitsubishi 3F-6/7/8+LX, 1993+ 3. Mitsubishi 3F/H-4, 1998 ~ 2002 4. Mitsubishi 2F-4/5, 2000+ 5. KBA R105-6+LX, 2000+ 6. Miller TP94-2, alcohol dampening 7. Akiyama JP240, 1996+ 8. Osako saddle stitcher 368, 1990+ and Muller Martini 335, 5 cover , 1528cover 9. Stahl folder T66/642 and

Investment Opportunities: PRINTING PRESS FOR SALE A running printing Press for sale with Machineries in good condition in one of the emirates of UAE. Contact : Mr. Perera.

Mob: 050-6317781 / E-Mail: majidpp@emirates.net.ae PRINTING PRESS FOR SALE Small running printing press for sale: one two color , and one single color offset machines, 72 cutting and other accessories with 3000 sq feet building with sound power Contact: Mr. Abdurahman, Mobile: 050-4972669 / Email: fathahim@gmail.com

ATLAS PRINTING PRESS

‫ﺧﻂﺍﻟﺘﺸﻄﻴﺐ‬

‫ﻻ ﺗﺘﻌﺮﻑ ﻋﻠﻰ ﻣﺘﻄﻠﺒﺎﺕ‬ ‫ﻋﻤﻴﻠﻚ ﻓﺤﺴﺐ‬ ‫ﺑﻞ ﻛﻦ ﻣﻌﻨﻴﴼ ﺃﻛﺜﺮ ﺑﺎﻷﻣﺮ‬ ‫ﻳﺒﺪﻭ ﺍﻷﻣﺮ ﻫﺬﻩ ﺍﻷﻳﺎﻡ ﺃﻧﻪ ﻭﻟﺪﻯ ﺫﻫﺎﺑﻚ ﺇﻟﻰ ﺍﻟﻄﺒﻴﺐ‬

‫ﺃﻗـــﻞ‪ .‬ﻭﻟﻜﻦ ﺗﻮﻗﻒ! ﻓﺮﺑﻤﺎ ﺗﻜﻮﻥ ﺃﻟﻒ ﻭﺭﻗﺔ ﻣﻌﻨﻮﻧﺔ‬

‫ﺗﺤـــ ٍﺪ ﻟﺠﻤﻴـــﻊ ﺍﻟﻤﻄﺎﺑﻊ ﻟﺪﺧﻮﻝ ﺟﺎﺋـــﺰﺓ ﺩﺑﻲ ﺍﻟﺪﻭﻟﻴﺔ‬

‫ﻓـــﺈﻥ ﺃﻭﻝ ﻣـــﺎ ﻳﻘﻮﻡ ﺑـــﻪ ﺑﻤﺠﺮﺩ ﻣﺮﻭﺭﻙ ﻣـــﻦ ﺍﻟﺒﺎﺏ‬

‫ﺟﺰﺀﴽ ﻣﻦ ﻣﻤﺎﺭﺳـــﺔ ﺍﻟﺘﺴـــﻮﻳﻖ ﺇﺫ ﻗﺪ ﻳﺮﻏﺐ ﻋﻤﻴﻠﻚ‬

‫ﻟﻠﻄﺒﺎﻋﺔ‪.‬‬

‫ﺍﻹﻣﺴـــﺎﻙ ﺑﻮﺻﻔﺔ ﺍﻟﺪﻭﺍﺀ ﺛﻢ ﻳﻨﺘﻈﺮ ﺑﻌﺪﻫﺎ ﻭﻳﺴﺘﻤﻊ‬

‫ﺑﺎﻟﺤﺼـــﻮﻝ ﻋﻠـــﻰ ﻣﺰﻳﺪ ﻣﻦ ﺍﻟﻌﻤـــﻞ‪ ،‬ﺃﻭ ﺃﻥ ﺍﻷﻣﺮ ﻻ‬

‫ﻳﻌﺪ ﺷﺮﻑ ﺍﻟﻔﻮﺯ ﺑﺈﺣﺪﻯ ﺟﻮﺍﺋﺰ ﺍﻟﻄﺒﺎﻋﺔ ﻫﺬﻩ ﺑﻤﺜﺎﺑﺔ‬

‫ﻭﺍﻟﻘﻠـــﻢ ﻓـــﻲ ﻳﺪﻩ ﺇﻟﻰ ﻣﺎ ﻳﺼﺪﺭ ﻋﻨﻚ ﺑﺸـــﺄﻥ ﺳـــﺒﺐ‬

‫ﻳﻌـــﺪﻭ ﺃﻥ ﻳﻜﻮﻥ ﺗﻐﻴﻴـــﺮﴽ ﻟﻠﻌﻨﻮﺍﻥ‪ .‬ﻭﻟﻜﻦ ﻭﺑﺤﺴـــﺐ‬

‫ﻧﻴـــﻞ ﺷـــﻬﺎﺩﺓ ﺟﺎﻣﻌﻴﺔ ﻓﻲ ﺩﺭﺍﺳـــﺎﺕ ﺍﻷﻋﻤـــﺎﻝ‪ ،‬ﻛﻤﺎ‬

‫ﺯﻳﺎﺭﺗﻚ ﻟﻪ‪ ،‬ﻭﻗﺪ ﻳﻘﻮﻡ ﺑﻘﻴﺎﺱ ﺿﻐﻂ ﺍﻟﺪﻡ ﻟﺪﻳﻚ ﻋﻠﻰ‬

‫ﻃﺮﻳﻘﺘـــﻲ ﻓﻲ ﺍﻟﺘﻔﻜﻴﺮ ﻓﺈﻥ ﺃﻟـــﻒ ﻭﺭﻗﺔ ﻣﻌﻨﻮﻧﺔ ﺗﻘﻮﻡ‬

‫ﺗﻤﻨﺤﻜـــﻢ ﺳـــﺒﺒﴼ ﻭﺟﻴﻬـــﴼ ﻟﻠﺘﺤﺪﺙ ﺇﻟـــﻰ ﻋﻤﻼﺋﻜﻢ‬

‫ﺳـــﺒﻴﻞ ﺍﻻﺣﺘﻴﺎﻁ ﻓﻲ ﺣﺎﻝ ﻛﻨﺖ ﻛﺒﻴﺮ ﺍﻟﺴﻦ ﻣﺜﻠﻲ‪.‬‬

‫ﺩﺍﺋﻤـــﴼ ﺑﻤـــﺎ ﻳﺮﻳﺪ ﺍﻟﺰﺑـــﻮﻥ ﺗﻮﺻﻴﻠـــﻪ‪ ،‬ﻭﻟﻜـــﻦ ﻣﺎ ﻫﻮ؟‬

‫ﻭﺇﺧﺒﺎﺭﻫـــﻢ ﺑﺄﻧﻜـــﻢ ﺗﻌﺮﻓـــﻮﻥ ﻣﺎ ﺗﻘﻮﻣـــﻮﻥ ﺑﻪ ﻭﻛﻴﻒ‬

‫ﺑﻌﺪﻫﺎ ﻭﻛﺒﺎﺩﺭﺓ ﺣﺴـــﻦ ﺗﺼﺮﻑ‪ ،‬ﻳﺼﺪﺭ ﻋﻦ ﺍﻟﻄﺒﻴﺐ‬

‫ﺍﻟﺘﻮﺳـــﻊ ﻓﻲ ﺍﻟﻌﻤﻞ؟ ﺃﻡ ﺍﻹﻋﻼﻥ ﻋﻦ ﻭﺻﻮﻝ ﻧﻮﻋﻴﺔ‬

‫ﻳﻤﻜﻦ ﺍﺳﺘﺨﺪﺍﻡ ﻣﻬﺎﺭﺍﺗﻜﻢ ﻓﻲ ﺗﻄﻮﻳﺮ ﺃﻋﻤﺎﻟﻬﻢ‪.‬‬

‫ﺗﻌﻠﻴـــﻖ ﻟﻄﻴﻒ ﻭﻭﺩﻱ ﻭﻳﺨﺒﺮﻙ ﺑـــﺄﻥ ﺍﻷﻣﺮ ﻻ ﻳﻌﺪﻭ‬

‫ﺟﺪﻳـــﺪﺓ ﻣﻦ ﺍﻟﺒﻀﺎﺋﻊ؟ ﺃﻡ ﺧﺪﻣﺔ ﺟﺪﻳﺪﺓ ﻣﻌﺮﻭﺿﺔ؟ ﺃﻡ‬

‫ﻭﺳﻴﺴﺎﻋﺪ ﻫﺬﺍ ﺍﻷﻣﺮ ﻛﺬﻟﻚ ﻓﻲ ﺗﻨﻤﻴﺔ ﻋﻤﻠﻜﻢ ﺃﻧﺘﻢ‬

‫ﻛﻮﻧﻪ ﻧﺰﻟﺔ ﺑﺮﺩ ﺷـــﺪﻳﺪﺓ ﻭﺃﻥ ﻫـــﺬﻩ ﺍﻟﺤﺒﻮﺏ ﺍﻟﺘﻲ ﻫﻮ‬

‫ﻏﻴـــﺮ ﺫﻟﻚ؟ ﻭﺃﻳـــﴼ ﻛﺎﻥ ﺍﻷﻣﺮ ﻓﺈﻧﻚ ﻟـــﻦ ﺗﻌﺮﻑ ﻷﻧﻚ‬

‫ﻭﺗﻌﻠﻤﻮﻥ ﻣﺎﺫﺍ ﺃﻳﻀﴼ؟ ﺳﺘﺠﻌﻠﻜﻢ ﺗﺸﻌﺮﻭﻥ ﺑﺄﻧﻜﻢ ﻓﻲ‬

‫ﺑﺼﺪﺩ ﻭﺻﻔﻬﺎ ﻟﻚ ﺳﺘﺴـــﺎﻋﺪﻙ ﻋﻠـــﻰ ﺗﺤﻤﻞ ﻫﺬﻩ‬ ‫ﺍﻷﻋـــﺮﺍﺽ‪ .‬ﺃﻣـــﺎ ﺇﺫﺍ ﻛﺎﻥ ﺍﻟﺘﺸـــﺨﻴﺺ ﺃﺳـــﻮﺃ ﻗﻠﻴ ً‬ ‫ﻼ‪،‬‬

‫ﻻ ﺗﺴﺄﻝ ﺃﺑﺪﴽ‪.‬‬ ‫ﻭﻣـــﻊ ﻫﺬﺍ ﻓﺈﻥ ﻓﻲ ﻣﺘﻨﺎﻭﻝ ﻳﺪ ﺍﻟﻤﻄﺎﺑﻊ ﺃﻗﻮﻯ ﺃﺩﻭﺍﺕ‬

‫ﻓﺴـــﻴﺒﺪﻭ ﻋﻠﻰ ﻭﺟﻬﻪ ﺑﻌﺾ ﺍﻻﻧﺰﻋﺎﺝ ﻭﺳـــﻴﻮﺻﻴﻚ‬

‫ﺗﻮﺻﻴﻞ ﺍﻟﺮﺳـــﺎﺋﻞ ﻭﺍﻟﺘﺴﻮﻳﻖ ﺍﻟﻤﺘﺎﺣﺔ ﺣﺎﻟﻴﴼ‪ ،‬ﻓﺘﺨﻴﻞ‬

‫ﺑﺰﻳـــﺎﺭﺓ ﻃﺒﻴﺐ ﺍﺧﺘﺼﺎﺻـــﻲ ﻳﺘﻌﺎﻣﻞ ﻣﻊ ﺣﺎﻻﺕ ﻣﻦ‬

‫ﺃﻥ ﻫﻨـــﺎﻙ ﺧﺪﻣﺔ ﺟﺪﻳﺪﺓ ﻓﻤﺎ ﺍﻟﺘﺄﺛﻴﺮ ﺍﻟﺬﻱ ﺳـــﻴﻜﻮﻥ‬

‫ﺇﺫﻥ ﻣـــﺎ ﻫﻮ ﺑﺮﺃﻳﻜﻢ ﺍﻷﻣﺮ ﺍﻟـــﺬﻱ ﺃﺭﻳﺪ ﻗﻮﻟﻪ ﻓﻲ ﻫﺬﺍ‬

‫ﻣﺴـــﺘﻨﺪ ﺑﺒﺮﻧﺎﻣـــﺞ )ﻭﻭﺭﺩ( ﻭﺑﺨـــﻂ )ﺗﺎﻳﻤـــﺰ ﺭﻭﻣﺎﻥ(‬ ‫ﺍﻟﻌـــﺎﺩﻱ ﻭﺃُﺭﻓﻘﺖ ﻣﻊ ﻓﻮﺍﺗﻴﺮ ﺫﻟﻚ ﺍﻟﺸـــﻬﺮ‪ .‬ﻋﻤﻠﻴﴼ ﻻ‬

‫ﺃﺻﺒﺤﻨﺎ ﺃﺷـــﺒﻪ ﻭﺃﺷـــﺒﻪ ﺑﺎﻟﻄﺒﻴﺐ ﻭﺑﺒﻘﻴﺔ ﺍﻟﻤﻬﻦ ﻓﻲ‬

‫ﺷـــﻲﺀ‪ ،‬ﻭﻟﻜﻦ ﺇﺫﺍ ﻋﺮﻓﺖ ﺍﻟﻐﺎﻳﺔ ﻣـــﻦ ﺍﻟﻄﻠﺐ ﻭﻗﻠﺖ‪:‬‬

‫ﺍﻟﻤﺠﺘﻤﻊ ﻣﻦ ﺟﻬـــﺔ ﺃﻧﻨﺎ ﺃﺻﺒﺤﻨـــﺎ ”ﺍﺧﺘﺼﺎﺻﻴﻴﻦ“‪،‬‬

‫”ﻓﻘﻂ ﻓﻜﺮ ﻓﻲ ﺍﻷﻣﺮ ﻳﺎ ﺳﻴﺪﻱ‪ ،‬ﻓﻔﻲ ﺣﺎﻝ ﺻﻤﻤﺖ‬

‫ﻓﻔـــﻲ ﺣﺎﻝ ﻛﺎﻧـــﺖ ﺍﻟﻤﻬﻤﺔ ﺍﻟﺘﻲ ﻃﻠﺒـــﺖ ﺇﻟﻴﻬﺎ ﺧﺎﺭﺝ‬

‫ﺍﻟﺮﺳـــﺎﻟﺔ ﺑﺄﺭﺑﻌﺔ ﺃﻟـــﻮﺍﻥ ﻭﻋﻼﻣﺎﺕ ﺗﺤﻴـــﻂ ﺑﺎﻟﺨﺪﻣﺔ‬

‫ﻧﻄـــﺎﻕ ﺍﺧﺘﺼﺎﺻﻚ ﻓﻬـــﻞ ﺳﺘﺴـــﻤﺢ ﺑﺘﻤﺮﻳﺮﻫﺎ ﺇﻟﻰ‬

‫ﺍﻟﺠﺪﻳـــﺪﺓ ﻓﻠﻚ ﺃﻥ ﺗﺘﺨﻴـــﻞ ﺍﻟﺘﺄﺛﻴﺮ ﺍﻟﺘﻲ ﺳـــﺘﺤﻈﻰ‬

‫ﻏﻴﺮﻙ؟‬

‫ﺑﻪ“‪.‬‬

‫ﻟﺪﻳﻨـــﺎ ﻫﻨﺎ ﻣﺜـــﺎﻝ ﻳﺴـــﺘﺤﻖ ﺍﻟﺘﺄﻣﻞ‪ :‬ﻋﻤﻴـــﻞ ﻳﺪﺧﻞ‬

‫ﻭﺍﻟﻤﺜﺎﻝ ﺍﻟﺬﻱ ﺫﻛﺮﺗﻪ ﺗﺒﺴـــﻴﻄﻲ‪ ،‬ﺇﻻ ﺃﻥ ﺍﻟﺴﺒﺐ ﻭﺭﺍﺀ‬

‫ﻭﻳﻄﻠـــﻖ ﺃﻟـــﻒ ﻭﺭﻗـــﺔ ﻣﻌﻨﻮﻧـــﺔ‪ ،‬ﻓﻬـــﻞ ﺳـــﺘﻔﻜﺮ ﻓﻲ‬

‫ﺑﻘﺎﺀ ﺍﻟﻌﺪﻳـــﺪ ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺼﻐﻴـــﺮﺓ ﻋﻠﻰ ﺣﺎﻟﻬﺎ ﻫﻮ‬

‫ﻏﺮﺍﺑـــﺔ ﻫـــﺬﺍ ﺍﻟﻄﻠﺐ ﻫﺬﻩ ﺍﻷﻳـــﺎﻡ ﺍﻟﺘﻲ ﻳﻨﺘﺸـــﺮ ﻓﻴﻬﺎ‬

‫ﺃﻧﻬﻢ ﻻ ﻳﺴﺄﻟﻮﻥ ﻋﻤﻼﺀﻫﻢ ﻭﻋﻤﻼﺀﻫﻢ ﺍﻟﻤﺤﺘﻤﻠﻴﻦ‬

‫ﺍﻟﺒﺮﻳـــﺪ ﺍﻹﻟﻜﺘﺮﻭﻧـــﻲ ﻭﺍﻻﺗﺼـــﺎﻻﺕ ﺍﻟﻔﻮﺭﻳـــﺔ؟ ﻟﻤﺎﺫﺍ‬

‫ﻭﻻ ﻳﺴـــﺄﻟﻮﻥ ﻋﻨﻬﻢ ”ﻟﻤـــﺎﺫﺍ“ ﺑﻤﺎ ﻓﻴـــﻪ ﺍﻟﻜﻔﺎﻳﺔ‪ ،‬ﻛﻤﺎ‬

‫ﻳﺮﻳﺪ ﺷـــﺨﺺ ﺑﺄﻟﻒ ﻭﺭﻗـــﺔ ﻣﻌﻨﻮﻧﺔ ﻣﺮﺓ ﻭﺍﺣﺪﺓ؟ ﻫﻞ‬

‫ﺇﻧﻬـــﻢ ﻻ ﻳﺘﺤﺮﻭﻥ ﺍﻷﺟﻮﺑﺔ ﺑﺤﺜﴼ ﻋﻦ ﺍﻟﺸـــﻔﺎﺀ ﻭﺑﻨﺎﺀ‬

‫ﺳـــﺘﺼﺒﺢ ﻣﺜﻞ ﺍﻟﻄﺒﻴﺐ ﺍﻟﺬﻱ ﻻ ﻳﻜﻠﻒ ﻧﻔﺴﻪ ﻋﻨﺎﺀ‬

‫ﻋﻠـــﻰ ﺍﻟﺘﺸـــﺨﻴﺺ ﺍﻟﺠﻴـــﺪ‪ .‬ﺻـــﺪﺭ ﻣﻊ ﻋﺪﺩ ﺷـــﻬﺮ‬

‫ﺍﻟﺒﺤـــﺚ ﻋـــﻦ ﺳـــﺒﺐ ﻛﺎﻣﻦ ﻟﻌـــﺪﻡ ﺷـــﻌﻮﺭﻙ ﺑﺤﺎﻝ‬

‫ﻧﻮﻓﻤﺒﺮ ﻣﻦ ‪ ME Printer‬ﻣﻠﺤﻖ ‪UAE Printer‬‬

‫ﺟﻴﺪﺓ؟‬

‫ﻟﺼﺎﻟـــﺢ ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ ﻓـــﻲ ﻏﺮﻓـــﺔ‬

‫ﺇﻥ ﺗﻠﻘﻲ ﺍﻟﻄﻠﺐ ﻭﺗﺴﻠﻴﻤﻪ ﺑﻌﺪ ﺍﻻﻧﺘﻬﺎﺀ ﻣﻨﻪ ﻳﺠﻌﻠﻚ‬

‫ﺗﺠـــﺎﺭﺓ ﻭﺻﻨﺎﻋـــﺔ ﺩﺑـــﻲ‪ ،‬ﻭﺍﻧﻄﺒﺎﻋﻲ ﻋﻨـــﻪ ﺇﻧﺘﺎﺝ ﺟﻴﺪ‬ ‫ﺍﻟﺘﺼﻤﻴـــﻢ ﺗﻤﺖ ﻃﺒﺎﻋﺘﻪ ﺑﺸـــﻜﻞ ﺟﻴـــﺪ ﻓﻌ ً‬ ‫ﻼ ‪ .‬ﺭﺑﻤﺎ‬

‫ﻟـــﻚ ﺍﻟﺤﺒﻮﺏ ﺑﺴـــﺨﺎﺀ ﻛـــﻲ ﻳﺰﻳﻞ ﻋﻨﻚ ﻧﺰﻟـــﺔ ﺍﻟﺒﺮﺩ‬

‫ﺟـــﺎﺀ ﺍﻟﻤﺤﺘﻮﻯ ﺗﻘﻠﻴﺪﻳﴼ ﻧﻮﻋﴼ ﺣﺴـــﺐ ﺫﺍﺋﻘﺘﻲ‪ ،‬ﺇﻻ ﺃﻥ‬

‫ﺍﻟﺸﺪﻳﺪﺓ‪ ،‬ﻓﺄﻧﺖ ﻗﺪ ﻗﻤﺖ ﺑﻤﺎ ﻃﻠﺐ ﻣﻨﻚ ﻻ ﺃﻛﺜﺮ ﻭﻻ‬

‫ﺍﻷﻫﻢ ﻣﻦ ﺫﻟﻚ ﻛﻠـــﻪ ﻫﻮ ﺃﻥ ﺻﻔﺤﺎﺗﻪ ﺍﺣﺘﻮﺕ ﻋﻠﻰ‬

‫ﺍﻟﻤﺜﺎﻝ ﺍﻟﻤﻄﻮﻝ ﻧﻮﻋﴼ ﻣﺎ؟ ﻧﺤﻦ ﻓﻲ ﺍﻟﺼﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﺨﺘﻠﻒ ﺑﻌﺾ ﺍﻟﺸـــﻲﺀ ﻋـــﻦ ﺍﻟﻄﺒﻴﺐ ﻭﺍﻟﺬﻱ ﻳﺼﻒ‬

‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ‬

‫‪ME Printer November 2009‬‬

‫ﻫﺬﺍ ﺍﻟﻨﻮﻉ‪.‬‬

‫ﻟﻬﺎ ﻓﻲ ﺣﺎﻝ ﻃﺒﻌﺖ ﻣﺎﺩﺗﻬﺎ ﺍﻟﺘﺴـــﻮﻳﻘﻴﺔ ﻋﻠﻰ ﺷﻜﻞ‬

‫ﺻﺤﺔ ﺃﻓﻀﻞ‪.‬‬

‫ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫‪50‬‬

‫ﺍﻟﻤﻠﻒ‬

‫ﺗﻮﺟﻬﺎﺕ ﺣﻠﻮﻝ ﺍﻟﺘﺸﻄﻴﺐ‬ ‫ﻫﻮﺭﺍﻳـــﺰﻥ ﻭﻳﻐﻄـــﻲ ﻧﻄـــﺎﻕ ﻋﻤﻠـــﻪ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ‬ ‫ﺍﻷﻭﺳﻂ ﺑﺄﻛﻤﻠﻬﺎ‪ ،‬ﻭﻗﺪ ﻭﺍﺟﻪ ﺗﺤﺪﻳﴼ ﻳﺘﻤﺜﻞ ﻓﻲ ﺑﻴﺎﻥ‬ ‫ﻳﻔﻴﺪ ﺑـــﺄﻥ ﻣﺒﻴﻌﺎﺕ ﺃﺟﻬﺰﺓ ﺟﻤﻊ ﺍﻟﻤـــﻼﺯﻡ ﺍﻟﻌﻤﻮﺩﻳﺔ‬ ‫ﻳﺤﺘﻤﻞ ﺃﻥ ﺗﺘﺪﻫﻮﺭ ﺑﺴـــﺒﺐ ﻭﻗﻮﻉ ﺍﺧﺘﻴﺎﺭ ﻣﺰﻳﺪ ﻣﻦ‬ ‫ﺍﻟﻤﻄﺎﺑـــﻊ ﻋﻠﻰ ﻃﺎﺑﻌﺎﺕ ﺭﻗﻤﻴـــﺔ ﻣﺘﻄﻮﺭﺓ ﻗﺎﺩﺭﺓ ﻋﻠﻰ‬ ‫ﺇﻧﻬـــﺎﺀ ﻛﺘـــﻞ ﺍﻟﻜﺘـــﺐ‪ ،‬ﺇﻻ ﺃﻧﻪ ﺍﺧﺘﻠﻒ ﻣﻊ ﻫـــﺬﺍ ﺍﻟﺮﺃﻱ‬ ‫ﻭﺃﺟـــﺎﺏ ﻣﻔﺤﻤـــﴼ‪” :‬ﻫﺬﺍ ﻫﺮﺍﺀ‪ ،‬ﻓﺎﻷﻭﻓﺴـــﺖ ﻻ ﺯﺍﻟﺖ‬ ‫ً‬ ‫ﺍﻟﺸـــﻜﻞ ﺍﻷﺭﺧـــﺺ ﻭﺍﻷﻛﺜـــﺮ‬ ‫ﺗﻔﻀﻴـــﻼ ﻓـــﻲ ﺃﻏﻠﺐ‬ ‫ﺣـــﺎﻻﺕ ﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﺑـــﻞ ﻭﻣـــﻦ ﺍﻟﻤﺤﺘﻤـــﻞ ﺃﻥ ﻳﺰﺩﺍﺩ‬ ‫ﺍﺳـــﺘﺨﺪﺍﻡ ﺃﺟﻬﺰﺓ ﺍﻟﺠﻤﻊ ﺍﻟﻌﻤﻮﺩﻳﺔ“‪ .‬ﻭﺍﺳﺘﻤﺮ ﺍﻟﺴﻴﺪ‬ ‫ﻓﻠﻴﺘﺸﺮ ﻓﻲ ﺍﻟﺘﻮﺿﻴﺢ ﺑﺄﻥ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻵﻥ‬ ‫ﺗﻘـــﻮﻡ ﺑﻄﺒﺎﻋـــﺔ ﺃﻋﻤﺎﻝ ﺑﺤﺠـــﻢ ‪ ،B2‬ﻣﺪﺧﻠـــﺔ ﻧﻈﺎﻡ‬ ‫ﺗﺮﻗﻴـــﻢ ﻳﺴـــﻤﺢ ﻟﻬﺎ ﺑﺘﻘﺴـــﻴﻢ ﺍﻟﻌﻤﻞ ﺇﻟـــﻰ ‪ B3‬ﻭﻣﻦ‬ ‫ﺛﻢ ﻭﺿـــﻊ ﺍﻟﻌﻤﻞ ﻋﻠﻰ ﺧﻂ ﺍﻟﺨﻴﺎﻃﺔ ﻣﻦ ﻫﻮﺭﺍﻳﺰﻥ‪.‬‬ ‫ﻭﻳﻤﻜﻦ ﻟﻌﻤﻠﻴﺔ ﺍﻟﺠﻤﻊ ﺃﻥ ﺗﺸﻤﻞ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻤﻄﺒﻮﻋﺔ‬

‫ﺑﻤﺴـــﺘﻮﻯ ﺍﻹﺩﺧﺎﻝ ﻗﺎﺩﺭﺓ ﻋﻠـــﻰ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺣﻮﺍﻟﻲ‬

‫ﺍﻟﻤﺴـــﺘﺜﻤﺮ ﺣـــﺬﺭﴽ‪ ،‬ﻓﺎﻵﻟﺔ ﺫﺍﺕ ﺍﻟﻌﻼﻣـــﺔ ﻭﺍﻟﻤﻤﻠﻮﻛﺔ‬

‫ﺭﻗﻤﻴﴼ ﻭﺍﻟﺘﺸـــﻔﻴﺮ ﻭﺃﺟﻬﺰﺓ ﻗﺮﺍﺀﺓ ﺍﻟــــ ‪ OCR‬ﻟﻀﻤﺎﻥ‬

‫ﻣﺎﺋﺘـــﻲ ﻛﺘﺎﺏ‪ ،‬ﻓﻴﻤﺎ ﻳﻤﻜﻦ ﻟــــ ‪ DPB 500‬ﺍﻟﺘﻌﺎﻣﻞ‬

‫ﻟﺸﺮﻛﺔ ﺻﻴﻨﻴﺔ ﻗﺪ ﺗﺘﻤﺘﻊ ﺑﺠﺎﺫﺑﻴﺔ ﻋﻠﻰ ﺃﺳﺎﺱ ﺍﻟﺴﻌﺮ‬

‫ﺍﻛﺘﻤـــﺎﻝ ﺍﻟﻮﺛﻴﻘﺔ ﻭﺇﻣﻜﺎﻧﻴﺔ ﻃـــﻲ ﺍﻟﻌﻤﻞ ﺇﻟﻰ ﺍﻟﺤﺠﻢ‬

‫ﻣﻊ ‪ ٥٢٥‬ﺩﻭﺭﺓ ﻓﻲ ﺍﻟﺴﺎﻋﺔ‪.‬‬

‫ﻭﻗﺪ ﺗﺤﻤﻞ ﺷـــﻬﺎﺩﺓ ﺻﺎﺩﺭﺓ ﻋﻦ ﺍﻻﺗﺤﺎﺩ ﺍﻷﻭﺭﻭﺑﻲ‪.‬‬ ‫ﻭﻋﻠـــﻰ ﺃﻱ ﺣﺎﻝ ﻓﺈﻧﻪ ﺑﺎﻟﻨﻈﺮ ﻷﻥ ﺁﻟﺔ ﺻﻴﻨﻴﺔ ﺗﻜﻠﻒ‬

‫‪ A4‬ﻭﺗﺸﺬﻳﺒﻪ ﺑﺎﻟﺸﻔﺮﺍﺕ ﺍﻟﺜﻼﺙ‪.‬‬

‫ﻭﺗﻮﺍﺻـــﻞ ﻣﻌﻈﻢ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﻌﻤﻞ ﻋﻠﻰ ﺍﻷﻭﻓﺴـــﺖ‪،‬‬

‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟـــﻚ‪ ،‬ﻳﻮﺟﺪ ﺍﻵﻥ ﺗﺸـــﻜﻴﻠﺔ ﻣـــﻦ ﻭﺣﺪﺍﺕ‬

‫ﻭﺗﺪﺧـــﻞ ﻫﻴﺪﻟﺒـــﺮﺝ ﻋﻠـــﻰ ﺧـــﻂ ﺍﻟﺘﻨﺎﻓﺲ ﺑﻘـــﻮﺓ ﻓﻲ‬

‫ﺑﻘﺪﺭ ﻣﺎ ﻳﻜﻠﻔﻪ ﺗﺼﻨﻴﻊ ﺁﻟﺔ ﺃﻟﻤﺎﻧﻴﺔ ﻓﺈﻥ ﻣﻦ ﺍﻟﺼﻌﻮﺑﺔ‬

‫ﺍﻟﻄـــﻼﺀ ﻣـــﻊ ﺃﻥ ﻣﻌﻈـــﻢ ﺍﻟﻮﺣـــﺪﺍﺕ ﺗﺴـــﺘﺨﺪﻡ ﻓﻘﻂ‬

‫ﻫـــﺬﺍ ﺍﻟﻤﺠـــﺎﻝ ﻻ ﺳـــﻴﻤﺎ ﺧﻄـــﻮﻁ ﺍﻟﻄـــﻲ ﻭﺍﻟﺨﻴﺎﻃﺔ‬

‫ﺗﺤﺪﻳﺪ ﺃﻳﻦ ﻳﻤﻜﻦ ﺗﺤﻘﻴﻖ ﺍﻟﻤﻜﺎﺳـــﺐ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ‪،‬‬

‫ﺧﻠﻴﻄـــﴼ ﻣﺎﺋﻴـــﴼ ﺍﻋﺘﻴﺎﺩﻳـــﴼ‪ .‬ﻻﺣﻆ ﻫـــﺬﺍ ﺍﻟﻔـــﺮﺍﻍ! ﻓﻠﻦ‬

‫ﻭﺍﻟﺘﺸـــﺬﻳﺐ ‪ST‬ﺫﺍﺕ ﺍﻷﺳﻌﺎﺭ ﺍﻟﻤﻌﻘﻮﻟﺔ ﺟﺪﴽ ﻭﺑﺎﻟﻄﺒﻊ‬

‫ﻓﺎﻟﺸـــﺮﻛﺔ ﺍﻟﻤﺼﻨﻌﺔ ﺍﻷﻭﺭﻭﺑﻴﺔ ﻭﺍﻟﺘﻲ ﺗﺴﺘﻮﺭﺩ ﺍﻟﻘﻄﻊ‬

‫ﻳﻤﻀﻲ ﻭﻗﺖ ﻃﻮﻳﻞ ﺣﺘﻰ ﺗﺘﻮﻓﺮ ﻭﺣﺪﺍﺕ ﺍﻟﻔﻠﻜﺴـــﻮ‬

‫ﺗﺸـــﻜﻴﻠﺔ ﺍﻟﻄﺎﻭﻳـــﺎﺕ ﺇﺷـــﺘﺎﻝ‪ .‬ﻭﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺧﻄﻮﻁ‬

‫ﺃﻭ ﺍﻵﻻﺕ ﻣﻦ ﺍﻟﺼﻴﻦ ﺳﺘﺘﺨﺬ ﻭﺑﻜﻞ ﺗﺄﻛﻴﺪ ﺧﻄﻮﺍﺕ‬

‫ﺍﻟﺼﻐﻴﺮﺓ ﻭﺍﻟﻘﺎﺩﺭﺓ ﻋﻠﻰ ﺍﻟﻘﻴﺎﻡ ﺑﻄﻼﺀ ﺍﻟﺒﻘﻊ‪.‬‬

‫ﺍﻹﻧﺘﺎﺝ ﺍﻵﻥ ﻓﻲ ﻫﺬﺍ ﺍﻟﻘﻄﺎﻉ ﺗﺴـــﻌﺮ ﺑﺤﺴﺐ ﺍﻟﺴﻠﻌﺔ‪،‬‬

‫ﻟﻀﻤﺎﻥ ﺃﻥ ﻣﻌﺎﻳﻴﺮ ﺍﻵﻻﺕ ﺍﻟﺼﻴﻨﻴﺔ ﺗﻀﺎﻫﻲ ﻣﻌﺎﻳﻴﺮ‬

‫ﻭﺟﻤﻴـــﻊ ﻫـــﺬﻩ ﺍﻟﻮﺣﺪﺍﺕ ﺗﺘﻤﺘﻊ ﺑﻤﻴـــﺰﺓ ﺗﻜﻮﻳﻦ ﻛﺘﻞ‬

‫ﻟـــﺬﺍ ﻓﺈﻥ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺼﻨﻌﺔ ﺍﻷﻭﺭﻭﺑﻴـــﺔ ﺗﻜﺎﻓﺢ ﻣﻦ‬

‫ﺁﻻﺗﻪ‪ ،‬ﻓﺴـــﻤﻌﺘﻪ ﻭﺍﺳﺘﻤﺮﺍﺭﻳﺘﻪ ﻓﻲ ﺍﻟﻌﻤﻞ ﺳﺘﻜﻮﻧﺎﻥ‬

‫ﺍﻟﻜﺘـــﺐ ﺍﻟﻤﻜﻮﻣـــﺔ ﻭﺍﻟﺘـــﻲ ﻳﻤﻜﻦ ﺩﻣﺠﻬـــﺎ ﻟﻤﺮﺣﻠﺔ‬

‫ﺃﺟﻞ ﺍﻟﻤﻨﺎﻓﺴـــﺔ‪ .‬ﻭﻣﻦ ﺍﻟﻄﺒﻴﻌﻲ ﺃﻥ ﺗﻈﻬﺮ ﻣﻨﺘﺠﺎﺕ‬

‫ﻋﻠـــﻰ ﺍﻟﻤﺤﻚ ﻓـــﻲ ﻫﺬﺍ ﺍﻷﻣﺮ‪ .‬ﻭﻣﻊ ﻫـــﺬﺍ ﻓﺈﻥ ﻋﻠﻰ‬

‫ﺍﻟﺘﺠﻠﻴﺪ ﺍﻟﺘﺎﻟﻴﺔ‪ ،‬ﻭﺗﺸـــﻜﻴﻠﺔ ﺧﻴـــﺎﺭﺍﺕ ﺍﻟﺘﺠﻠﻴﺪ ﻛﺒﻴﺮﺓ‬

‫ﻋﺮﺿﻴﺔ ﻟﻌﻤﻠﻴﺔ ﺍﻟﺘﻄﻮﻳﺮ ﻫﺬﻩ‪ ،‬ﻓﺎﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻤﺼﻨﻌﺔ‬

‫ﺍﻟﺼﻴﻨﻴﻴـــﻦ ﺃﻥ ﻳﺤﻈـــﻮﺍ ﺑﺒﻌـــﺾ ﺍﻟﻤﺼﺪﺍﻗﻴـــﺔ‪ ،‬ﻭﻫﻢ‬

‫ﺍﻵﻥ ﻭﻟـــﺪﻯ ﻫﻮﺭﺍﻳﺰﻥ ﺑﻜﻞ ﺗﺄﻛﻴﺪ ﻋﺪﺩ ﻣﻦ ﺍﻟﻨﻤﺎﺫﺝ‬

‫ﻓﻲ ﺍﻟﺼﻴﻦ ﺗﺪﺧﻞ ﺍﻷﺳﻮﺍﻕ ﺍﻟﻐﺮﺑﻴﺔ ﺇﻣﺎ ﻛﻨﺴﺦ ﻣﻘﻠﺪﺓ‬

‫ﻳﺤﺎﻭﻟﻮﻥ ﺫﻟﻚ ﻭﺑﻜﻞ ﻫﻤﺔ‪.‬‬

‫ﻓﻴﻤﺎ ﺃﻧﺘﺠﺖ ﺩﻭﺑﻠﻮ ﺧﻴﺎﺭ ﺍﻟـ ‪ PUR‬ﻋﻠﻰ ﺗﺸـــﻜﻴﻠﺘﻬﺎ‬

‫ﻟـــﻶﻻﺕ ﺍﻷﻭﺭﻭﺑﻴـــﺔ ﺃﻭ ﺃﻧﻬـــﺎ ﺗﺼﻨّﻊ ﻓﻌﻠﻴـــﺎ ﺑﻤﻮﺟﺐ‬

‫ﺍﻟﺮﺍﺳـــﺨﺔ ‪ .DPB‬ﻭﺗﺘﻀﻤـــﻦ ﻫـــﺬﻩ ﺍﻟﻨﺘﺎﺋـــﺞ ﺁﻟـــﺔ‬

‫ﺗﺮﺧﻴﺺ ﺃﻭ ﺍﻣﺘﻴﺎﺯ‪ .‬ﻭﻣـــﻦ ﺍﻟﻀﺮﻭﺭﺓ ﺑﻤﻜﺎﻥ ﺃﻥ ﻳﻜﻮ‬

‫ﺧﻂ ﺍﻟﺨﻴﺎﻃﺔ ﺍﻷﻭﺗﻮﻣﺎﺗﻴﻜﻲ ﺍﻟﺠﺪﻳﺪ ﻣﻦ ﺩﻭﺑﻠﻮ ﻳﺤﺮﻙ ﺍﻟﻤﻴﺎﻩ‬ ‫ﺍﻟﺮﺍﻛﺪﺓ ﻓﻲ ﻗﻄﺎﻉ ﺍﻟﺘﺸﻄﻴﺐ ﺍﻟﻄﺒﺎﻋﻲ‬ ‫ﺍﻟﻤﻄﺒﻮﻋـــﺔ ﺭﻗﻤﻴـــﴼ ﻭﺗﻘﻠﻴﺪﻳـــﴼ ﺑـــﺄﻱ ﺗﺮﺗﻴـــﺐ ﻣﺒﺮﻣﺞ‬ ‫ﻭﺑﺴﺮﻋﺔ ﺇﻧﺘﺎﺝ ﺗﺒﻠﻎ ‪ ٦٠٠٠‬ﺻﻔﺤﺔ ﻓﻲ ﺍﻟﺴﺎﻋﺔ‪.‬‬ ‫ﻭﺍﻟﺤﺪ ﺍﻷﻗﺼﻰ ﻟﻠﺤﺠﻢ ﺍﻟﺬﻱ ﻳﺘﻢ ﺍﻻﻧﺘﻬﺎﺀ ﻣﻨﻪ ﻫﻮ‬ ‫‪ ٣٥٣x٣٠٥‬ﻣﻠـــﻢ‪ ،‬ﻣﻤﺎ ﻳﺴـــﻤﺢ ﺑﺈﻧﺘـــﺎﺝ ﻛﺘﺐ ﺑﻮﺭﻕ‬ ‫ﺑﺤﺠﻢ ‪ A4‬ﺑﺸـــﻜﻞ ﺃﻓﻘﻲ‪ .‬ﺃﻣﺎ ﺍﻟﺨﺼﺎﺋﺺ ﺍﻟﻔﺮﻳﺪﺓ‬ ‫ﻣـــﻦ ﻧﻮﻋﻬﺎ ﻓﻲ ﻗﺴـــﻢ ﺍﻟﺘﺸـــﺬﻳﺐ ﺑﺜﻼﺙ ﺷـــﻔﺮﺍﺕ‬ ‫ﻓﻬـــﻲ ﺃﻧﻬﺎ ﺗﺴـــﻤﺢ ﺑﺘﺮﻛﻴﺐ ﻗﺎﻃﻌﺔ ﺍﻟﻮﺭﻕ ﺑﺴـــﻬﻮﻟﺔ‬ ‫ﻋﻨﺪﻣﺎ ﻳﺘﻄﻠﺐ ﺍﻷﻣـــﺮ ﺍﻟﻌﻤﻞ ﺑﺎﻻﺛﻨﺘﻴﻦ‪ ،‬ﻛﻤﺎ ﻳﻤﻜﻦ‬ ‫ﺇﻧﺘﺎﺝ ﻛﺮﺍﺳـــﺎﺕ ﺃﻭ ﻛﺘﻴﺒﺎﺕ ﺑﺄﺣﺠـــﺎﻡ ﺻﻐﻴﺮﺓ ﺑﻘﻴﺎﺱ‬ ‫‪ ٩٠x٩٥‬ﻳﺼﻞ ﻋﺪﺩﻫﺎ ﺇﻟﻰ ‪ ١٢,٠٠٠‬ﻓﻲ ﺍﻟﺴﺎﻋﺔ‪.‬‬ ‫ﻭﺷـــﻔﺮﺍﺕ ﺍﻟﻘﻄﻊ ﻣﺰﻭﺩﺓ ﺑﻤﺤﺮﻛﺎﺕ ﺧﺎﺻﺔ ﺑﻜﻞ ﻣﻨﻬﺎ‬ ‫‪ME Printer November 2009‬‬

‫ﻭﻳﻤﻜﻦ ﺗﻌﺪﻳﻠﻬﺎ ﺑﺸـــﻜﻞ ﻣﻨﻔﺼﻞ ﻭﻫﻲ ﺗﻌﻤﻞ‪ ،‬ﻓﻴﻤﺎ‬

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‫ّ‬ ‫ﺷـــﻜﻞ ﺇﻃﻼﻕ ﺷـــﺮﻛﺔ ﺩﻭﺑﻠﻮ ﺍﻷﺧﻴﺮ ﻟﺨﻂ ﺍﻟﺨﻴﺎﻃﺔ‬

‫ﺍﻟﺜـــﻼﺙ ﻭﻗﺪﺭﺗﻬـــﺎ ﻋﻠـــﻰ ﺃﺧـــﺬ ﺍﻷﻭﺭﺍﻕ ﺑﺤﺠﻢ ‪B3‬‬

‫ﺍﻷﻭﺗﻮﻣﺎﺗﻴﻜـــﻲ ﺍﻟـــﺬﻱ ﺃﻧﺘﺠﺘـــﻪ ﻣﻔﺎﺟـــﺄﺓ ﻓـــﻲ ﻗﻄﺎﻉ‬

‫ﺍﻟﻤﺴـــﻄﺤﺔ ﻣﻦ ﺃﺭﺑﻌﺔ ﻣـــﻦ ﺃﻧﻈﻤـــﺔ ﺩﻭﻟﺒﻮ ﻟﻔﺤﺺ‬

‫ﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻟﻄﺒﺎﻋـــﻲ‪ .‬ﻭﺍﺳـــﺘﻐﺮﻕ ﺗﻄﻮﻳـــﺮ ﺧـــﻂ‬ ‫ﺍﻟﺨﻴﺎﻃـــﺔ ﻫﺬﺍ ﻭﺍﻟﺬﻱ ﺃُﻃﻠﻖ ﻋﻠﻴﻪ ﺍﺳـــﻢ ﺃﻟﻔﺎ ﺳـــﺎﺩﻝ‬

‫ﺍﻟﻤﻼﺯﻡ‪.‬‬ ‫ﻭﻳﻌﻨـــﻲ ﻫﺬﺍ ﺍﻟﺘﻄﻮﻳـــﺮ ﺃﻧﻪ ﻳﻤﻜـــﻦ ﺃﻥ ﺗﻜﻮﻥ ﺍﻟﻜﺘﺐ‬

‫ﺛﻼﺙ ﺳـــﻨﻮﺍﺕ ﻭﻳﺸﺘﻤﻞ ﻋﻠﻰ ﻋﺪﺩ ﻣﻦ ﺍﻟﺨﺼﺎﺋﺺ‬

‫ﺍﻟﻤﻨﺘﺠﺔ ﺑﺴـــﻤﻚ ﻳﺼﻞ ﺇﻟﻰ ‪ ١٠‬ﻣﻠﻢ ﺃﻭ ‪ ٢٠٠‬ﺻﻔﺤﺔ‬

‫ﺍﻟﻤﺒﺘﻜـــﺮﺓ‪ ،‬ﻭﺃﻫﻤﻬﺎ ﺃﺩﺍﺓ ﺍﻟﺘﺸـــﺬﻳﺐ ﺫﺍﺕ ﺍﻟﺸـــﻔﺮﺍﺕ‬

‫ﺑﺤﺠـــﻢ‪ ،‬ﻓﻬﻲ ﺗﺤﺘﻮﻱ ﻋﻠـــﻰ ﺧﻠﻴﻂ ﻣﻦ ﺍﻟﺼﻔﺤﺎﺕ‬

‫ﺗﻘﻮﻡﻣﺤﺮﻛﺎﺕﻣﻨﻔﺼﻠﺔﺑﺎﻟﻘﻴﺎﻡﺑﺎﻟﺘﺮﺗﻴﺐﺃﺛﻨﺎﺀﺍﺳﺘﺒﺪﺍﻝ‬ ‫ﺍﻟﻤﻨﺘﺞ‪ .‬ﻭﺗﺰﻳﻞ ﻫﺬﻩ ﺍﻟﻄﺮﻳﻘﺔ ﺃﻱ ﺇﺟﻬﺎﺩ‪ ،‬ﻭﺗﻄﻴﻞﺍﻟﻮﻗﺖ‬ ‫ﺑﻴﻦ ﻋﻤﻠﻴﺎﺕ ﺣﺪ ﺍﻟﺸﻔﺮﺍﺕ ﺇﻟﻰ ﺣﺪ ﻛﺒﻴﺮ‪.‬‬ ‫ﻭﺗﺘﻢ ﻛﺎﻓﺔ ﻋﻤﻠﻴﺎﺕ ﺍﻻﺳﺘﺒﺪﺍﻝ ﺩﻭﻥ ﺃﺩﻧﻰ ﺧﻄﺄ ﻋﺒﺮ‬ ‫ﻃﺎﻭﻟـــﺔ ﻣﺘﻮﺍﻓﻘـــﺔ ﻣﻊ ﻧﻈـــﺎﻡ ‪ JDF‬ﺩﻭﻥ ﺍﻟﺤﺎﺟﺔ ﺇﻟﻰ‬ ‫ﺃﺩﺍﺓ ﺃﻭ ﻣﺴـــﻨﺪ‪ ،‬ﻭﺗﻘـــﻮﻝ ﺍﻟﺸـــﺮﻛﺔ ﺃﻥ ﺩﻭﺭﺓ ﻋﻤﻞ ﺃﻟﻔﺎ‬ ‫ﺳﺎﺩﻝ ﺗﺰﻳﺪ ﻋﻠﻰ ‪ ١٠٠,٠٠٠‬ﻛﺘﺐ ﻓﻲ ﺍﻟﺸﻬﺮ‪.‬‬

‫ﺍﻟﺠﺎﺭﻳـــﺔ ﻓـــﻲ ﺍﻟﻘﻄﺎﻉ ﺍﻟﺼﻐﻴـــﺮ ﺇﻟﻰ ﺍﻟﻤﺘﻮﺳـــﻂ ﻣﻦ‬

‫ﻣﻘﺪﺍﺭ ﻣﺤﺪﺩ ﻣﻦ ﺍﻟﻮﻗﺖ‪.‬‬

‫ﻭﺍﻟﻘﺼـــﺪ ﻫﻨﺎ ﻫـــﻮ ﺍﻟﺘﻨﻮﻳﻪ ﺑﻤﻌﺎﻟﺠﺔ ﺩﻭﺑﻠﻮ ﻟﻤﺸـــﺎﻛﻞ‬

‫ﺍﻟﺼﻨـــﺎﻉ‪ ،‬ﻓﺎﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻄﺎﺑﻌﺎﺕ ﺗﺘﻤﺘﻊ ﺍﻟﻴﻮﻡ ﺑﺒﻌﺾ‬ ‫ﺍﻟﻘﺪﺭﺓ ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﻤﺪﻣﺠﺔ ﻓﻴﻬﺎ ﺃﺻ ً‬ ‫ﻼ‪ ،‬ﻓﻴﻤﺎ ﻳﺨﻄﻂ‬

‫ﻭﻟﻴﺴـــﺖ ﻣﻬﻤﺔ ﺳـــﻬﻠﺔ ﻳﻤﻜﻨﻜﻢ ﺗﺼﻮﺭﻫﺎ‪ ،‬ﻭﺑﺎﻟﻔﻌﻞ‬

‫ﺍﻟﻄﺎﺑﻌـــﺎﺕ ﺍﻟﺘـــﻲ ﻳﻤﻜﻨﻬـــﺎ ﺍﻹﻧﺘـــﺎﺝ ﺍﻟﻄﺒﺎﻋـــﺔ ﺇﻣـــﺎ‬

‫ﻓﻘﺪ ﻭﺻﻞ ﺍﻟﺘﻄﻮﻳﺮ ﺇﻟﻰ ﺷـــﺎﺭﻉ ﺫﻱ ﻧﻬﺎﻳﺔ ﻣﺴﺪﻭﺩﺓ‪،‬‬

‫ﺑﺎﻷﻭﻓﺴـــﺖ ﺃﻭ ﺭﻗﻤﻴﴼ ﻭﺍﻟﺮﻏﺒﺔ ﺑﺎﻟﺠﻤـــﻊ ﻭﺍﻟﻤﻀﺎﻫﺎﺓ‬

‫ﺍﻵﺧﺮﻭﻥ ﻓﻲ ﺍﻻﺳـــﺘﺜﻤﺎﺭ ﻓﻲ ﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ‬

‫ﻭﻟﺤﺴﻦ ﺍﻟﺤﻆ ﻓﺈﻥ ﺍﺳﺘﺨﺪﺍﻡ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻤﺴﺘﻨﺪﺓ ﺇﻟﻰ‬

‫ﻣﻦ ﻋﺪﺓ ﻧﻮﺍﺡ‪ ،‬ﻓﺒﺎﻟﻘﺪﺭﺓ ﺍﻟﺮﻗﻤﻴﺔ ﻳﻤﻜﻦ ﻟﻠﻄﺎﺑﻌﺔ ﺃﻥ‬

‫ﺍﻟﻤﺴﺘﻘﺒﻞ ﺍﻟﻘﺮﻳﺐ‪.‬‬

‫ﺍﻟﻤﺤـــﺮﻛﺎﺕ ﻣـــﻊ ﺍﻟﻔﺮﺻﺔ ﺍﻟﻤﻘﺘﺮﻧﺔ ﺑﻬﺎ ﻻﺳـــﺘﺨﺪﺍﻡ‬

‫ﺗﻘﺪﻡ ﻣﺴﺘﻮﻯ ﺟﻴﺪﴽ ﻣﻦ ﺇﺿﻔﺎﺀ ﻃﺎﺑﻊ ﺍﻟﺸﺨﺼﻴﺔ ﻣﻊ‬

‫ﺇﻥ ﻗﻄـــﺎﻉ ﺍﻟﺘﺤﻮﻳـــﻞ ﻭﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻟﻄﺒﺎﻋـــﻲ ﻳﺘﻐﻴﺮ‬

‫ﻧﻈﻢ ﺳـــﻴﺮ ﺍﻟﻌﻤـــﻞ ﺫﺍﺕ ﺇﻧﺘﺎﺝ ﻳﺘـــﻢ ﺍﻟﺘﺤﻜﻢ ﺑﻪ ﻋﺒﺮ‬

‫ﺍﻻﺣﺘﻔـــﺎﻅ ﺑﺎﻟﻄﺎﺑﻊ ﺍﻻﻗﺘﺼﺎﺩﻱ ﻟﻸﻭﻓﺴـــﺖ‪ .‬ﺇﺿﺎﻓﺔ‬

‫ﺑﺴـــﺮﻋﺔ ﺷـــﺪﻳﺪﺓ‪ ،‬ﻓﻨﺠﺎﺡ ﺁﻻﺕ ﺍﻟﺤﺠﻢ ‪ B3‬ﻓﺎﺋﻘﺔ‬

‫ﺣﺎﺳـــﻮﺏ ﻣﺘﻄـــﻮﺭ ﻫـــﻮ ﺍﻵﻥ ﻋﻨﺼـــﺮ ﻣﺘﻜﺎﻣـــﻞ ﻣﻦ‬

‫ﻟﺬﻟـــﻚ‪ ،‬ﺛﻤﺔ ﺍﺧﺘﻼﻓﺎﺕ ﻓﻲ ﻧﻘﻄﺔ ﻣﺸـــﺘﺮﻛﺔ ﻓﻘﺮﺹ‬

‫ﺍﻟﺠـــﻮﺩﺓ ﻣﻦ ﻗﺒﻴـــﻞ ﺍﻟـ ‪ GTO‬ﻭﺳـــﺒﻴﺪ ﻣﺎﺳـــﺘﺮ ‪٥٢‬‬

‫ﺍﻷﺟﻬـــﺰﺓ ﻓﻲ ﻗﻄـــﺎﻉ ﺍﻟﺘﺸـــﻄﻴﺐ‪ .‬ﻭﻗﺒﻞ ﺗﺨﺼﻴﺺ‬

‫ﺍﻟـ ‪ SCC‬ﻭﺑﻨﻴﺔ ﺍﻟﺒﺮﻣﺠﺔ ﻣﺪﻣﺠﺘﺎﻥ ﻓﻲ ﺣﻠﻮﻝ ﺃﻛﺜﺮ‬

‫ﻣـــﻦ ﻫﻴﺪﻟﺒـــﺮﺝ ﻭﺭﺍﻳﻮﺑـــﻲ ‪ ٥٢٠‬ﻳﻌﻨﻲ ﺃﻥ ﺗﺸـــﻄﻴﺐ‬

‫ﺑﻌﺾ ﺍﻟﻮﻗﺖ ﻻﺳﺘﻜﺸـــﺎﻑ ﻣﺎ ﻫـــﻮ ﻣﺘﻮﻓﺮ‪ ،‬ﻓﺈﻥ ﻣﻦ‬

‫ﻣﻼﺀﻣﺔ ﻟﻄﻠﺐ ﺍﻟﻌﻤﻴﻞ ﻣﻦ ﻗﺒﻴﻞ ﺳﻠﺴـــﻠﺔ ‪ DC‬ﻣﻦ‬

‫ﻛﺘﻴـــﺐ ﻣـــﻦ ‪ ١٦‬ﺃﻭ ‪ ٢٤‬ﺻﻔﺤﺔ ﻳﺨﺘﻠـــﻒ ﺗﻤﺎﻣﴼ ﻋﻤﺎ‬

‫ﺍﻟﺠﺪﻳـــﺮ ﺑﺎﻟﺬﻛﺮ ﺃﻥ ﺗﻨﻔﻴﺬ ﺍﻟﻤﻬـــﺎﻡ ﺩﺍﺧﻠﻴﴼ ﺃﻭ ﺧﺎﺭﺟﻴﴼ‬

‫ﻗﺎﻃﻌﺎﺕ ﺍﻟﻮﺭﻕ ﻭﻫﻲ ﻣﺜﺎﻟﻴﺔ ﻹﻧﻬﺎﺀ ﺍﻹﻧﺘﺎﺝ ﻟﺘﺸﻜﻴﻠﺔ‬

‫ﻛﺎﻥ ﻋﻠﻴـــﻪ ﻣـــﻦ ﻗﺒـــﻞ‪ ،‬ﺇﺫ ﻳﻮﺟـــﺪ ﺍﻟﻴـــﻮﻡ ﻋـــﺪﺩ ﻛﺒﻴﺮ‬

‫ﺳﻴﺒﻘﻰ ﺣﺎﻟﺔ ﻣﻦ ﺃﻣﺎﻡ ﻗﺪﻭﻣﻬﺎ ﻭﻗﺖ ﻃﻮﻳﻞ‪.‬‬

‫ﻣﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻣﻦ ﺑﻄﺎﻗﺎﺕ ﺍﻟﺘﻌﺮﻳﻒ ﺍﻟﺸﺨﺼﻲ ﺇﻟﻰ‬

‫ﻣـــﻦ ﺍﻟﻄـــﺮﻕ ﺍﻟﺠﺪﻳﺪﺓ ﻟﺨﻄـــﻮﻁ ﺍﻟﻄـــﻲ ﻭﺍﻟﺨﻴﺎﻃﺔ‬

‫ﻭﻓﻲ ﻣﻨﻄﻘﺔ ﻣﺜﻞ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﺣﻴﺚ ﻻ‬

‫ﺍﻟﻤﺤﺎﻓﻆ ﻭﺍﻟﻤﻠﻔﺎﺕ‪.‬‬

‫ﻭﺍﻟﺘﺸـــﺬﻳﺐ‪ .‬ﻭﺭﺑﻤـــﺎ ﻛﺎﻥ ﺃﻭﻝ ﻣـــﻦ ﻳﻜﺘﺸـــﻒ ﻫـــﺬﺍ‬

‫ﺗﺰﺍﻝ ﻣﺆﺳﺴـــﺎﺕ ﺃﺻﻐﺮ ﺣﺠﻤﴼ ﺗﻘـــﻮﻡ ﺑﺘﻨﻔﻴﺬ ﺃﻋﻤﺎﻝ‬

‫ﻭﻣـــﻦ ﺍﻟﻮﺍﺿـــﺢ ﺃﻥ ﺩﻭﺑﻠـــﻮ ﻟﻴﺲ ﻟﺪﻳﻬﺎ ﺧـــﻂ ﻹﻧﺘﺎﺝ‬

‫ﺍﻟﺘﻐﻴﻴـــﺮ ﻫـــﻮ ﻫﻮﺭﺍﻳﺰﻥ‪ ،‬ﻓﻘـــﺪ ﺃﻧﺘﺠﺖ ﺃﺟﻬـــﺰﺓ ﺟﻤﻊ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﻫﻲ ﻗـــﺎﺩﺭﺓ ﻋﻠﻰ ﺍﻟﻘﻴﺎﻡ ﺑﻤﻌﻈـــﻢ ﺍﻹﻧﺘﺎﺝ‬

‫ﺍﻟﻤـــﻼﺯﻡ ﺍﻟﻌﻤﻮﺩﻳـــﺔ ﻗﺒـــﻞ ﺃﻛﺜـــﺮ ﻣﻦ ﻋﺸـــﺮﻳﻦ ﻋﺎﻣﴼ‬

‫ﺩﺍﺧﻠﻴـــﴼ ﻓـــﺈﻥ ﻟﻠﺠﺎﺫﺑﻴـــﺔ ﺍﻟﻤﻀﺎﻓـــﺔ ﻟﺘﻨﻔﻴـــﺬ ﺍﻟﺤﻠﻮﻝ‬

‫ﺛﻢ ﺗﺒﻌﺘﻬﺎ ﺩﻭﺑﻠﻮ ﺑﻤﺴـــﺎﻫﻤﺔ ﻣﺸـــﺎﺑﻬﺔ‪ ،‬ﺃﻣﺎ ﻭﺍﺗﻜﻴﺲ‬

‫ﺍﻟﺤﻠـــﻮﻝ ﺍﻟﺨﺎﺭﺟﻴـــﺔ ﺍﻟﻌﺪﻳـــﺪ ﻣﻦ ﺍﻟﻤﺰﺍﻳـــﺎ‪ ،‬ﺇﺫ ﻳﻤﻜﻦ‬

‫ﻭﺍﻟﺘﻲ ﺃﻧﺘﺠﺖ ﺟﻬﺎﺯ ﻓﺎﺭﻳﻮ ﺍﻟﻌﻤﻮﺩﻱ ﻓﻘﺪ ﻛﺎﻧﺖ ﺃﻭﻝ‬

‫ُﻈﻬﺮ ﺍﻟﺴـــﺮﻋﺔ‬ ‫ﺃﻥ ﻳﺤـــﺪﺙ ﺗﺨﻔﻴﻒ ﺍﻟﺼﺪﻣﺎﺕ ﻭﻻ ﺗ ِ‬ ‫ﺍﻟﻤﺨﺘﻠﻔـــﺔ ﻷﺟﻬـــﺰﺓ ﺍﻹﻧﺘـــﺎﺝ ﺳـــﻮﻯ ﺍﻟﻘﻠﻴـــﻞ ﻣـــﻦ‬

‫ﺷﺮﻛﺔ ﻣﺼﻨﻌﺔ ﺗﺘﻮﻟﻰ ﺭﻳﺎﺩﺓ ﻓﻜﺮﺓ ﺍﻟﺘﺤﻜﻢ ﻓﻲ ﻋﻠﺒﺔ‬ ‫ﺍﻟﺘﻐﺬﻳﺔ ﺑﺎﺳﺘﺨﺪﺍﻡ ﺍﻟﺤﺎﺳﻮﺏ‪.‬‬

‫ﺍﻟﻌﻘﺒﺎﺕ‪.‬‬

‫ﻭﻗـــﺪ ﺃﺗـــﺖ ﻫـــﺬﻩ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺑﻨﺘﺎﺋـــﺞ ﻃﻴﺒـــﺔ ﻋﻠـــﻰ‬

‫ﻭﻓﻲ ﻫﺬﻩ ﺍﻟﺤﺎﻝ ﻓﺈﻥ ﻟﻠﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺧﻴﺎﺭﺍﺕ‬

‫ﺍﻟﻤﺼﻨﻌﻴﻦ‪ ،‬ﻭﻟﻜﻦ ﺗﻮﺟﺐ ﻋﻠﻴﻬﻢ ﺟﻤﻴﻌﴼ ﺍﻟﺘﻐﻠﺐ ﻋﻠﻰ‬

‫ﺣﻴـــﻦ ﻳﺘﻌﻠﻖ ﺍﻷﻣﺮ ﺑﺎﻹﻧﻔـــﺎﻕ ﻟﻠﺒﻘﺎﺀ ﻓـــﻲ ﺍﻟﻤﻘﺪﻣﺔ‪،‬‬

‫ﻣﺸﻜﻠﺔ ﺍﻟﺘﻨﺒﻪ ﺑﺘﻮﺟﻬﺎﺕ ﺍﻟﺴﻮﻕ‪ .‬ﻭﻛﺎﻧﺖ ﺯﻳﺮﻭﻛﺲ‬

‫ﻓﻬﻲ ﻻ ﺗﺨﺘﺎﺭ ﺇﻻ ﺃﺣﺪﺙ ﺍﻟﺤﻠﻮﻝ ﻭﺃﻛﺜﺮﻫﺎ ﺇﻧﺘﺎﺟﻴﺔ‪.‬‬

‫ﻭﺩﻭﻛﻴﻮﺗـــﻚ ﺃﻭﻝ ﻣﻦ ﻭﺍﺟﻪ ﻫـــﺬﺍ ﺍﻟﺘﺤﺪﻱ‪ ،‬ﻓﻘﺪ ﻗﺪﻣﺎ‬ ‫ﺃﻭ ً‬ ‫ﻻ ﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ ﺧﻴﺎﻃﺔ ﺍﻟﺰﻭﺍﻳﺎ ﺍﻟﻴﺴﺮﻯ ﺍﻟﻌﻠﻴﺎ ﻭﺛﻘﺐ‬

‫ﻭﻳﺸـــﺨﺺ ﻻﺯﻟﻮ ﻛﻴﻠﻨـــﺮ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﻤﺒﻴﻌـــﺎﺕ ﺍﻟﺪﻭﻟﻴﺔ‬ ‫ﻟﺪﻯ ﺩﻭﺑﻠﻮ ﺃﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ ﺑﻘﻮﻟﻪ‪” :‬ﻳﺘﻢ ﺗﺮﻛﻴﺐ ﺑﻌﺾ‬

‫ﺍﻷﻭﺭﺍﻕ ﺍﻟﻤﺘﺘﺎﻟﻴـــﺔ ﺛﻢ ﺗﻠﺖ ﺫﻟﻚ ﻣﺤﺎﻭﻻﺕ ﻹﺩﺧﺎﻝ‬

‫ﺃﺣـــﺪﺙ ﺍﻟﺤﻠـــﻮﻝ ﻭﺃﻛﺜﺮﻫـــﺎ ﺗﻄـــﻮﺭﴽ ﻓﻲ ﺑﻠـــﺪﺍﻥ ﻣﺜﻞ‬

‫ﺍﻟﺘﺠﻠﻴﺪ ﻟﻠﻤﺴﺘﻨﺪﺍﺕ ﺣﺴﺐ ﺍﻟﺘﺮﺗﻴﺐ‪.‬‬

‫ﺍﻟﺠﻬﻮﺭﻳـــﺔ ﺍﻟﻴﻤﻨﻴﺔ ﻗﺒـــﻞ ﺃﻥ ﻳﻌﺮﻑ ﺃﻛﺜـــﺮ ﺍﻟﻐﺮﺑﻴﻴﻦ‬

‫ﻭﺑـــﺪﺃﺕ ﻫـــﺬﻩ ﺍﻟﺠﻬـــﻮﺩ ﺑﺎﺗﺨـــﺎﺫ ﺻﻮﺭﺗﻬـــﺎ ﺍﻟﺘﺠﺎﺭﻳﺔ‬

‫ﺑﻮﺟﻮﺩﻫﺎ ﺣﺘﻰ“‪.‬‬

‫ﻣﻨﺘﺼـــﻒ ﺗﺴـــﻌﻴﻨﺎﺕ ﺍﻟﻘـــﺮﻥ ﺍﻟﻤﺎﺿـــﻲ‪ ،‬ﻭﻣﻨﺬ ﺫﻟﻚ‬

‫ﻭﻣﻦ ﺍﻷﻣﺜﻠﺔ ﺍﻟﺠﻴﺪﺓ ﻋﻠـــﻰ ﻛﻴﻒ ﺗﻨﺒﺆ ﺩﻭﺑﻠﻮ ﺑﺎﺗﺠﺎﻩ‬

‫ﻃﺮﻳﻘﺔ ﻟﻠﻘﻴﺎﻡ ﺑﻤﺜﻞ ﻫﺬﻩ ﺍﻟﻤﻬﺎﻡ؟ ﺩﺍﺧﻠﻴﴼ ﺃﻡ ﺧﺎﺭﺟﻴﺎ؟‬

‫ﻭﻫـــﻮ ﻣﺰﻳﺞ ﺟﻴﺪ ﻭﻳﻀﺎﻫـــﻲ ﻟﻐﺎﻳـــﺔ ‪ ١٠‬ﻭﺣﺪﺍﺕ ﻣﻦ‬

‫ﻳﺒﺪﻭ ﺍﻟﺤﻞ ﻭﺍﺿﺤﴼ ﺗﻤﺎﻣـــﴼ ﺍﻟﻴﻮﻡ ﻭﻫﻮ ﺗﻄﻮﻳﺮ ﺃﺟﻬﺰﺓ‬

‫ﻣﺤﻄـــﺎﺕ ﺟﻤﻊ ﺍﻟﻤـــﻼﺯﻡ ﺍﻟﻌﻤﻮﺩﻳـــﺔ ﻳﻤﻜﻦ ﺟﻤﻌﻬﺎ‬

‫ﺍﻟﻤﺜـــﺎﻝ ﻫـــﻲ ﺍﻟﺘـــﻲ ﺭﺑﻤـــﺎ ﺗﻮﻟـــﺖ ﺍﻟﺮﻳﺎﺩﺓ ﻓـــﻲ ﺇﻧﺘﺎﺝ‬

‫ﻳﻤﻜﻦ ﺍﺳـــﺘﺨﺪﺍﻣﻬﺎ ﺇﻣﺎ ﺩﺍﺧﻠﻴﴼ ﺃﻭ ﺃﻭ ﺑﺸﻜﻞ ﻣﺴﺘﻘﻞ‬

‫ﻣﻊ ﻭﺣـــﺪﺓ ﺗﻐﺬﻳـــﺔ ﺃﻭﺭﺍﻕ ‪ DSF 2000‬ﻗﺎﺩﺭﺓ ﻋﻠﻰ‬

‫ﺍﻟﻤﻌـــﺪﺍﺕ ﻟﻤﻌﺎﻟﺠﺔ ﺍﻟﻤﺨﺮﺟﺎﺕ ﻣﻦ ﺃﺟﻬﺰﺓ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺃﻭ ﻣﻦ ﻛﻼ ﺍﻟﻨﻮﻋﻴـــﻦ‪ ،‬ﻟﻜﻦ ﺍﻟﻮﺻﻮﻝ ﺇﻟﻰ ﻫﺬﺍ ﺍﻟﺤﻞ‬

‫ﺍﺳـــﺘﻼﻡ ﺍﻟﻤﺨﺮﺟـــﺎﺕ ﻣـــﻦ ﻃﺎﺑﻌﺔ ﺭﻗﻤﻴـــﺔ ﻭﺩﻣﺠﻬﺎ‬

‫ﺍﻟﺮﻗﻤﻴـــﺔ ﺭﻏـــﻢ ﺃﻧﻬـــﺎ ﻧﻘﻄـــﺔ ﺍﻟﻌﺒـــﻮﺭ ﺑﻴـــﻦ ﻃﺒﺎﻋـــﺔ‬

‫ﻳﺴـــﺘﺪﻋﻲ ﺍﻟﺘﻐﻠﺐ ﻋﻠـــﻰ ﺑﻌﺾ ﺍﻟﻌﺮﺍﻗﻴـــﻞ ﺍﻟﻜﺒﻴﺮﺓ‪.‬‬

‫ﻣﻼﺯﻡ ﺍﻷﻭﻓﺴﺖ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻣﻦ ﺍﻟﻮﺣﺪﺍﺕ ﺍﻟﻌﻤﻮﺩﻳﺔ‬

‫ﺍﻷﻭﻓﺴـــﺖ ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻭﺍﻟﺘـــﻲ ﻳﺒﺪﻭ ﺃﻥ ﻣﻦ‬

‫ﻭﺣﺘـــﻰ ﻳﺄﺗﻲ ﺍﻟﻮﻗـــﺖ ﺍﻟـــﺬﻱ ﻳﺼﺒﺢ ﻓﻴﻪ ﺍﺳـــﺘﺨﺪﺍﻡ‬

‫ﻭﺇﺧﺮﺍﺟﻬـــﺎ ﺇﻟـــﻰ ﻭﺣـــﺪﺓ ﺻﻨـــﻊ ﺍﻟﻜﺘﻴﺒـــﺎﺕ ‪.DBM‬‬

‫ﺍﻟﻤﺆﻛـــﺪ ﺃﻧﻬﺎ ﺳﺘﺸـــﻐﻞ ﺃﺫﻫـــﺎﻥ ﺍﻟﻌﺎﻣﻠﻴـــﻦ ﻓﻲ ﺣﻘﻞ‬

‫ﺍﻟﻤﺤـــﺮﻛﺎﺕ ﺫﺍﺕ ﺍﻟﻘﺮﺹ ﻭﺍﻟﺘﻲ ﻳﻤﻜﻦ ﻟﻠﺤﺎﺳـــﻮﺏ‬

‫ﻭﻳﻤﻜـــﻦ ﻫﻨـــﺎ ﺧﻴﺎﻃﺔ ﺍﻟﻜﺘﻴـــﺐ ﻭﺗﺸـــﺬﻳﺒﻪ‪ ،‬ﺇﻣﺎ ﻋﻨﺪ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ ﻋﻠـــﻰ ﻣﺪﻯ ﻋﺪﺓ ﺳـــﻨﻮﺍﺕ‪،‬‬

‫ﺃﻥ ﻳﺤﺼـــﻞ ﻣﻨﻬـــﺎ ﻋﻠـــﻰ ﻗـــﺮﺍﺀﺍﺕ ﺩﻭﺭﺍﻥ ﺍﻟﻤﺤﺮﻙ‬

‫ﺍﻟﺘﻐﺬﻳـــﺔ ﺃﻭ ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﻭﺣـــﺪﺓ ﺇﺿﺎﻓﻴﺔ ﻣﺸـــﺬﺑﺔ ﻣﻦ‬

‫ﻭﻗـــﺪ ﺗﻜـــﻮﻥ ﻫﻮﺭﺍﻳﺰﻥ ﻫـــﻲ ﺍﻟﺘﺤﺪﻱ ﺍﻷﻛﺒـــﺮ ﺃﻣﺎﻡ‬

‫ﺍﻟﻘـــﺮﺹ ﻭﺍﺳـــﻊ ﺍﻻﻧﺘﺸـــﺎﺭ‪ ،‬ﻓـــﺈﻥ ﺍﻟﺤﻠـــﻮﻝ ﺍﻟﺪﺍﺧﻠﻴﺔ‬

‫ﺛﻼﺛـــﺔ ﺟﻮﺍﻧـــﺐ‪ .‬ﻭﻳﻤﻜـــﻦ ﺍﺳـــﺘﺨﺪﺍﻡ ﺃﻱ ﻣـــﻦ ﻫﺬﻩ‬

‫ﺩﻭﺑﻠﻮ ﻟﺪﻯ ﺗﻌﻠﻖ ﺍﻷﻣﺮ ﺑﻤﻌﺎﻟﺠﺔ ﻣﺴـــﺘﻨﺪ ﺗﺪﻣﺞ ﻓﻴﻪ‬

‫ﺗﺘﻄﻠـــﺐ ﻣﺠﺴـــﴼ ﻟﺘﺤﺪﻳﺪ ﻣﻮﻗﻊ ﺍﻟﻮﺭﻗـــﺔ ﻭﻗﺪﺭﺓ ﻋﻠﻰ‬

‫ﺍﻟﻮﺣﺪﺍﺕ ﺑﺸـــﻜﻞ ﻣﻨﻔﺼﻞ‪ ،‬ﺃﻭ ﻳﻤﻜﻦ ﺍﺳـــﺘﺨﺪﺍﻣﻬﺎ‬

‫ﻋﻤﻠﻴﺎﺕ ﺍﻷﻭﻓﺴﺖ ﻭﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪.‬‬

‫ﺣﺴﺎﺏ ﻋﺪﺩ ﺍﻷﻭﺭﻕ ﺍﻟﺘﻲ ﺗﻤﺮ ﻣﻦ ﻧﻘﻄﺔ ﻣﻌﻴﻨﺔ ﻓﻲ‬

‫ﺳﻮﻳﴼ ﻣﺮﺓ ﻭﺍﺣﺪﺓ ﻛﻲ ﺗﻼﺋﻢ ﺍﻟﻤﻬﻤﺔ ﺍﻟﻤﺘﻮﻓﺮﺓ‪.‬‬

‫ﻭﻓﻴﻚ ﻓﻠﻴﺘﺸـــﺮ ﻫﻮ ﻣﺪﻳﺮ ﺍﻟﺘﺴـــﻮﻳﻖ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻟﺪﻯ‬

‫‪ME Printer November 2009‬‬

‫ﺍﻟﺤﻴـــﻦ ﻭﺍﻟﻠﻐﺰ ﻳﻜﺒﺮ ﺷـــﻴﺌﴼ ﻓﺸـــﻴﺌﴼ‪ :‬ﻣـــﺎ ﻫﻲ ﺃﻓﻀﻞ‬

‫ﻗﻄﺎﻉ ﺍﻟﺘﺸﻄﻴﺐ ﺍﻟﻄﺒﺎﻋﺔ ﻫﻮ ﺇﻃﻼﻗﻬﺎ ﻟﻨﻈﺎﻡ ﺩﻭﻳﺘﻮ‪،‬‬ ‫ﻗﺎﻃﻌـــﺎﺕ ﺍﻟـــﻮﺭﻕ ﺑﻨﻔﺴـــﻬﺎ‪ ،‬ﻓﻤﻮﺭﻏﺎﻧﺎ ﻋﻠﻰ ﺳـــﺒﻴﻞ‬

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‫ﺍﻟﻤﻠﻒ‬

‫‪Events Product Launch‬‬

‫ﺗﻮﺟﻬﺎﺕ ﺣﻠﻮﻝ ﺍﻟﺘﺸﻄﻴﺐ‬

‫ﺃﻟﻖ ﺍﻟﺘﺸﻄﻴﺐ ﻻ ﻳﻀﻤﺤﻞ ﺃﺑﺪﴽ‬ ‫ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ ﺗﺠﺬﺏ ﺍﻷﻧﻈﺎﺭ‬ ‫ﻧﻈﺮﺓ ﺷـــﺎﻣﻠﺔ ﻋﻠﻰ ﺍﻻﺗﺠﺎﻫـــﺎﺕ ﺍﻟﺘﻄﻮﺭﺍﺕ ﺍﻟﻘﺎﺩﻣـــﺔ ﻋﻠﻰ ﻗﻄﺎﻉ‬ ‫ﺍﻟﺘﺤﻮﻳﻞ ﻭﺍﻟﺘﺸﻄﻴﺐ ﺍﻟﻄﺒﺎﻋﻲ‬

‫‪ME Printer November 2009‬‬

‫ﺑﻘﻠﻢ‪ :‬ﺭﻭﺩ ﻫﺎﻳﺰ‬

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‫ﻟﺪﻯ ﺍﻟﺘﺤﺎﻗﻪ ﺑﻮﺳـــﻂ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻳﺠﺪ ﺍﻟﻄﺒﺎﻉ ﺻﻌﻮﺑﺔ‬

‫ﻣﻊ ﺇﺩﺭﺍﻙ ﺍﻵﺧﺮﻳﻦ‪ .‬ﻓﻤﺎ ﺇﻥ ﺗﺮﻯ ﺃﻭ ﺗﻠﻤﺲ ﺃﻭ ﺗﺸﻌﺮ‬

‫ﺑﺎﻟﻤﺤﺘـــﻮﻯ ﻗـــﺪﺭ ﺍﻫﺘﻤﺎﻣـــﻪ ﺑﻄﺮﻳﻘـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺃﻭ‬

‫ﻓﻲ ﺍﻟﺴـــﻴﺮ ﻓﻲ ﺍﻷﺳـــﻮﻕ ﺃﻭ ﺯﻳﺎﺭﺓ ﺍﻷﻣﺎﻛﻦ ﺩﻭﻥ ﺃﻥ‬

‫ﺑﻘﻄﻌﺔ ﻣﻄﺒﻮﻋﺔ ﺣﺘﻰ ﺗﺒﺪﺃ ﺑﺈﻃﻼﻕ ﻣﻼﺣﻈﺎﺕ ﻣﻦ‬

‫ﻳﺮﺗﺪﻱ ﻋﺒﺎﺀﺓ ﺍﻟﻄﺒـــﺎﻉ‪ .‬ﻭﺗﺠﻤﻊ ﻫﺬﻩ ﺍﻟﻌﺒﺎﺀﺓ ﻣﺎ ﺑﻴﻦ‬

‫ﻗﺒﻴﻞ‪ :‬ﺍﻟﺰﻳﺎﺩﺓ ﻓﻲ ﺍﻟﻨﻘﻂ‪ ،‬ﻫﻞ ﺍﻷﻟﻮﺍﻥ ﻣﻨﺎﺳﺒﺔ ﺃﻡ ﻻ‪،‬‬

‫ﺍﻟﺘﺸـــﻄﻴﺐ )ﻻﺣﻆ ﺟﻴـــﺪﴽ ﻛﻠﻤﺔ ”ﺗﺸـــﻄﻴﺐ“(‪ .‬ﻭﻗﺪ‬ ‫ﻳﻜـــﻮﻥ ﺍﻟﻌﻤﻞ ﺍﻟﻤﻄﺒﻮﻉ ﻣﺤـــﻮ ً‬ ‫ﻻ ﺃﻭ ﻣﻄﻮﻳﴼ ﺃﻭ ﻣﻄﻠﻴﴼ‬

‫ﺍﻟﻀـــﺮﺭ ﻭﺍﻟﻨﻔـــﻊ‪ ،‬ﻓﺒﻤﺠـــﺮﺩ ﺃﻥ ﺗﺮﺗﺪﻳﻬـــﺎ ﻓﺈﻧﻬﺎ ﺗﺒﻘﻰ‬

‫ﺟـــﻮﺩﺓ ﺍﻟﻄﻲ‪ ،‬ﻫﻞ ﻳﻮﺟﺪ ﺧﻄﺄ ﻓﻲ ﺇﺣﺪﻯ ﺍﻟﻐﺮﺯ‪ ،‬ﻫﻞ‬

‫ﻭﻛﻞ ﻫﺬﻩ ﻣﻦ ﺳﻤﺎﺕ ﺍﻟﻤﻨﺘﺞ ﺍﻟﻨﻬﺎﺋﻲ‪ ،‬ﻭﻫﻲ ﺗﺴﻬﻢ‬

‫ﻣﻌـــﻚ ﺇﻟﻰ ﺍﻷﺑﺪ ﻭﻫـــﻲ ﺗﺘﻤﺘﻊ ﺑﺒﻌـــﺾ ﺍﻟﻤﻮﺍﺻﻔﺎﺕ‬

‫ﺗﻢ ﺗﺠﻠﻴﺪ ﺍﻟﻜﺘﺎﺏ ﺑﻤﺴـــﺘﻮﻯ ﺟﻴﺪ ﻭﻣﺎ ﺇﻟﻰ ﺫﻟﻚ ﻣﻦ‬

‫ﻓﻲ ﺍﻟﺠﺎﺫﺑﻴﺔ ﺍﻟﺘﻲ ﻳﺘﻤﺘﻊ ﺑﻬﺎ ﺍﻟﻌﻤﻞ ﻣﻦ ﻋﺪﻣﻬﺎ‪.‬‬

‫ﺍﻟﺴـــﺤﺮﻳﺔ‪ .‬ﻓﻠﻴـــﺲ ﺑﻤﻘـــﺪﻭﺭ ﺃﻱ ﺷـــﺨﺺ ﺁﺧﺮ ﺃﻥ‬

‫ﺍﻟﻤﻮﺍﺻﻔﺎﺕ‪.‬‬

‫ﺇﻥ ﺍﻟﻐﺮﺽ ﻣﻦ ﻫﺬﻩ ﺍﻟﻤﻘﺎﻟﺔ ﻫﻮ ﻋﺮﺽ ﻧﻈﺮﺓ ﺷﺎﻣﻠﺔ‬

‫ﻳﺮﺍﻫـــﺎ‪ ،‬ﺇﻻ ﺃﻥ ﺍﺭﺗﺪﺍﺀﻫﺎ ﻳﺴـــﻤﺢ ﻟﻤﺮﺗﺪﻳﻬﺎ ﺑﺄﻥ ﻳﺮﻯ‬

‫ﺇﻻ ﺃﻥ ﻫـــﺬﺍ ﺍﻟﺜـــﻮﺏ ﻳﺤﻤـــﻞ ﻓـــﻲ ﻃﻴﺎﺗـــﻪ ﺑﻌـــﺾ‬

‫ﻋﻠـــﻰ ﻗﻄـــﺎﻉ ﺍﻟﺘﺤﻮﻳـــﻞ ﻭﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻟﻄﺒﺎﻋﻲ ﻣﻦ‬

‫ﻛﻞ ﻗﻄﻌـــﺔ ﻣﻄﺒﻮﻋﺔ ﺑﻄﺮﻳﻘﺔ ﻣﺨﺘﻠﻔـــﺔ ﻛﻠﻴﴼ ﻣﻘﺎﺭﻧﺔ‬

‫ﺍﻟﻤﺴـــﺎﻭﻱﺀ ﺃﻳﻀـــﴼ‪ ،‬ﺇﺫ ﻻ ﻳﻮﻟـــﻲ ﺍﻟﻄﺒـــﺎﻉ ﺍﻫﺘﻤﺎﻣـــﴼ‬

‫ﺧﻼﻝ ﺍﻟﺘﺮﻛﻴـــﺰ ﻋﻠﻰ ﺑﻌﺾ ﺍﻻﺗﺠﺎﻫﺎﺕ ﻭﺍﻟﺘﻄﻮﺭﺍﺕ‬

‫ﺃﺑﻮﻇﺒﻲ‪ :‬ﻣﻌﺮﺽ‬ ‫ﺇﺱ ﺁﻱ ﺇﻡ ﻳﺒﺸﺮ ﺑﺎﻟﻜﺜﻴﺮ‬ ‫ﺍﻟﻌﺎﺭﺿﻮﻥ ﻣﺘﻔﺎﺋﻠﻮﻥ ﺑﺸﺄﻥ ﺍﻟﺘﻄﻮﺭﺍﺕ ﺍﻷﺧﻴﺮﺓ ﻭﺯﻳﺎﺩﺓ‬ ‫ﺍﻟﻨﺸﺎﻁ ﻓﻲ ﺳﻮﻕ ﺃﺑﻮﻇﺒﻲ‬ ‫ﺍﺧﺘﺘﻤﺖ ﻳﻮﻡ ﺍﻟﺜﻼﺛﺎﺀ ﺍﻟﻤﻮﺍﻓﻖ ‪ ٢٠‬ﺃﻛﺘﻮﺑﺮ ﻓﻲ ﺍﻟﻌﺎﺻﻤﺔ‬

‫ﻭﻃﺎﺑﻌـــﺔ ﺍﻷﻧﺴـــﺠﺔ ﺟﻴﺘـــﻲ ‪ ٣٣٢٤‬ﺃﻛﻮﺍﺟﺖ ﺁﺭ ﺗﻲ‬

‫ﻋﻠﻰ ﺍﻟﻤﻌـــﺮﺽ ﻧﻈﺮﴽ ﻟﻠﺘﻨﻮﻉ ﺍﻟﻜﺒﻴﺮ ﻓﻲ ﺟﻨﺴـــﻴﺎﺕ‬

‫ﺃﺑﻮﻇﺒـــﻲ ﺍﻟﻨﺴـــﺨﺔ ﺍﻟﺜﺎﻧﻴﺔ ﻣـــﻦ ﻣﻌـــﺮﺽ ﺇﺱ ﺁﻱ ﺇﻡ‬

‫ﺁﺭ ﺫﺍﺕ ﺍﻷﺳـــﺎﺱ ﺍﻟﻤﺎﺋﻲ‪ ،‬ﻭﺟﻴﺘﻲ ‪ ٣٣٤٨‬ﺟﺘﺴﺒﻴﺪ‬

‫ﺍﻟـــﺰﻭﺍﺭ ﺇﺫ ﻳﻘﻮﻝ‪” :‬ﻋﻨﺪﻣﺎ ﺷـــﺎﺭﻛﻨﺎ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﻌﺮﺽ‬

‫)ﺍﻟﻠﻮﺣﺎﺕ ﺍﻹﻋﻼﻧﻴـــﺔ ﻭﺍﻟﺘﺼﻮﻳﺮ ﻭﺍﻹﻋﻼﻡ( ﻓﻲ ﻣﺮﻛﺰ‬

‫ﺁﺭ ﺗﻲ ﺁﺭ ﻭﺍﻟﺘﻲ ﺗﻌﻤﻞ ﺑﺎﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ‪،‬‬

‫ﺗﻮﻗﻌﻨـــﺎ ﺃﻥ ﻳﻜﻮﻥ ﻣﻌﻈﻢ ﺍﻟﺰﻭﺍﺭ ﻟﻤﻌﺮﺽ ﻓﻲ ﺳـــﻨﺘﻪ‬

‫ﺃﺑﻮﻇﺒﻲ ﺍﻟﻮﻃﻨﻲﻟﻠﻤﻌﺎﺭﺽ)ﺃﺩﻧﻴﻚ(ﺑﻌﺪﻋﺮﺽ ﺍﺳﺘﻤﺮ‬

‫ﻭﺍﻟﻄﺎﺑﻌـــﺔ ﺟﻴﺘـــﻲ ‪ ٢٠٣٠‬ﻛﻮﻧﺘﻨﻨﺘـــﺎﻝ ﺍﻟﻤﺴـــﻄﺤﺔ‬

‫ﺍﻟﺜﺎﻧﻴﺔ ﻣﻦ ﺩﺍﺧﻞ ﺍﻟﺪﻭﻟـــﺔ‪ ،‬ﺇﻻ ﺃﻧﻨﺎ ﻓﻮﺟﺌﻨﺎ ﺣﻴﻦ ﺭﺃﻳﻨﺎ‬

‫ﺛﻼﺛﺔ ﺃﻳﺎﻡ ﺍﺷﺘﻤﻞ ﻋﻠﻰ ﺁﺧﺮ ﺍﻟﺘﻄﻮﺭﺍﺕ ﻓﻲ ﻣﺠﺎﻻﺕ‬

‫ﻭﺗﻌﻤﻞ ﺑﺎﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﻭﺍﻟﻤﺘﻮﻓﺮﺓ ﺣﺎﻟﻴﴼ‬

‫ﺃﻥ ﻣﻌﻈﻤﻬﻢ ﻛﺎﻧﻮﺍ ﻣﻦ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻭﺍﻟﺒﺤﺮﻳﻦ ﻭﺇﻳﺮﺍﻥ‬

‫ﺍﻟﻄﺒﺎﻋﺔﺍﻟﺮﻗﻤﻴﺔﻭﺍﻟﻠﻮﺣﺎﺕ ﺍﻹﺭﺷﺎﺩﻳﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻭﺻﻨﺎﻋﺔ‬

‫ﺑﺪﻗﺔ ‪ ١٢٠٠‬ﻧﻘﻄﺔ ﻟﻜﻞ ﺇﻧﺶ‪.‬‬

‫ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻮﺳﺎﺋﻂ ﺍﻟﺠﺪﻳﺪﺓ‪.‬‬

‫ﻭﻣﻦ ﺃﻛﺒﺮ ﺍﻟﻤﻨﺼﺎﺕ ﺍﻟﻤﺸﺎﺭﻛﺔ ﻓﻲ ﺍﻟﻤﻌﺮﺽ ﻛﺎﻧﺖ‬

‫ﻭﺍﻟﻌﺮﺍﻕ ﻭﻟﺒﻨﺎﻥ“‪.‬‬ ‫ﻭﻓﻲ ﻣﻨﺘﺪﻯ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺬﻱ ﺃُﻗﻴﻢ ﻟﻴﻮﻣﻴﻦ ﻭﺧﺼﺺ‬

‫ﻭﻛﺎﻥ ﺍﻟﻤﻌﺮﺽ ﻗﺪ ﺍﻓﺘﺘﺢ ﺭﺳـــﻤﻴﴼ ﻓﻲ ﻳﻮﻡ ﺍﻷﺣﺪ ‪١٨‬‬

‫ﻣﻨﺼـــﺔ ﺍﻟﻤﺼﻤـــﻢ ﻟﻠﺪﻋﺎﻳﺔ ﻭﺍﻹﻋﻼﻥ ﻣـــﻦ ﺃﺑﻮﻇﺒﻲ‬

‫ﻟﻺﻋﻼﻡ ﺍﻻﺟﺘﻤﺎﻋﻲ ﺗﻤﺖ ﻣﻨﺎﻗﺸﺔ ﺁﺧﺮ ﺗﻢ ﺍﻟﺘﻮﺻﻞ‬

‫ﺃﻛﺘﻮﺑﺮ ﺑﺤﻀﻮﺭ ﺳـــﻌﺎﺩﺓ ﻣﺤﻤﺪ ﻋﻤﺮ ﻋﺒﺪ ﺍﷲ‪ ،‬ﻭﻛﻴﻞ‬

‫ﻭﻫـــﻲ ﻣﻦ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﺍﻟﻤـــﺰﻭﺩﺓ ﻟﻠﺨﺪﻣﺔ ﻓﻲ‬

‫ﺇﻟﻴـــﻪ ﻓﻲ ﻫـــﺬﺍ ﺍﻟﻤﺠﺎﻝ ﻭﻗﺪﻣﺖ ﻓﻴـــﻪ ﻋﺪﺩ ﻛﺒﻴﺮ ﻣﻦ‬

‫ﺩﺍﺋـــﺮﺓ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻓﻲ ﺃﺑﻮﻇﺒﻲ ﻣﻔﺘﺘﺤﴼ ﻋﺪﺩﴽ‬

‫ﺇﻣﺎﺭﺗﻲ ﺩﺑـــﻲ ﻭﺃﺑﻮﻇﺒﻲ‪ ،‬ﻭﻛﺎﻥ ﻣﻦ ﺃﺑـــﺮﺯ ﻣﺎ ﻋﺮﺿﺘﻪ‬

‫ﺍﻷﻣﺜﻠﺔ ﻋﻠﻰ ﺍﺳﺘﺨﺪﺍﻡ ﻭﺳﺎﺋﻞ ﺍﻹﻋﻼﻡ ﺍﻻﺟﺘﻤﺎﻋﻲ‪،‬‬

‫ﻣﻦ ﺍﻟﻤﺆﺗﻤﺮﺍﺕ ﻭﻭﺭﺵ ﺍﻟﻌﻤﻞ ﺍﻟﻤﺼﺎﺣﺒﺔ ﻟﻠﻤﻌﺮﺽ‪.‬‬

‫ﻃﺎﺑﻌﺔ ﺍﻹﻧﻜﺠﺖ ﺍﻟﺨﺎﺻﺔ ﺑﻬﺎ ﺫﺍﺕ ﻗﻴﺎﺱ ﺍﻟﺨﻤﺴﺔ‬

‫ﻭﻗـــﺪ ﻭﻓﺮ ﺍﻟﻤﻨﺘـــﺪﻯ ﻓﺮﺻﴼ ﻭﺍﻋـــﺪﺓ ﻟﻠﻤﺨﺘﺼﻴﻦ ﻓﻲ‬

‫ﻭﺭﻏـــﻢ ﺍﺗﻔـــﺎﻕ ﺍﻟﻌﺎﺭﺿﻴـــﻦ ﻋﻠﻰ ﺭﺃﻱ ﻣﺸـــﺘﺮﻙ ﺑﺄﻥ‬

‫ﺃﻣﺘﺎﺭ ﻣﻦ ﺇﻱ ﺇﻑ ﺁﻱ‪.‬‬

‫ﺍﻟﺘﺴﻮﻳﻖ ﻭﺍﻻﺗﺼﺎﻻﺕ ﻟﺘﻄﻮﻳﺮ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﻋﻼﻗﺎﺕ‬

‫ﺳـــﻴﺮ ﺍﻟﻌـــﺮﺽ ﻛﺎﻥ ﺑﻄﻴﺌـــﴼ‪ ،‬ﺇﻻ ﺃﻧﻬـــﻢ ﺭﺍﻫﻨـــﻮﺍ ﻋﻠﻰ‬

‫ﺃﻣـــﺎ ﻓﻴﻜﺘـــﻮﺭ ﻟﻸﻧﻈﻤـــﺔ ﻭﻫـــﻲ ﻣـــﻦ ﺍﻟﺸـــﺮﻛﺎﺕ‬

‫ﻋﺎﻣﺔ ﻧﺎﺟﺤﺔ ﻭﻣﺘﻜﺎﻣﻠﺔ ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﻗﻨﻮﺍﺕ ﺍﻹﻋﻼﻡ‬

‫ﺍﻻﻫﺘﻤﺎﻡ ﺍﻟﻌﺎﻟﻤﻲ ﺍﻟﺴﺎﺋﺪ ﺑﺈﻃﻼﻕ ﻣﺸﺎﺭﻳﻊ ﻋﻤﻼﻗﺔ‬

‫ﻭﺍﻟﻜﺒﻴﺮ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻓﻘﺪ ﻋﺮﺿﺖ‬

‫ﻓﻲ ﻣﺨﺘﻠﻒ ﺍﻟﻤﺠﺎﻻﺕ ﻭﺍﻻﺳـــﺘﺜﻤﺎﺭﺍﺕ ﻛﺎﻟﻌﻘﺎﺭﺍﺕ‬

‫ﻃﺎﺑﻌﺘﻬﺎ ﺟﻴﺮﺑﺮ ﺳﻮﻻﺭﺍ ﺁﻳﻮﻥ ﺍﻟﻤﺴﻄﺤﺔ ﻭﻣﻦ ﺍﻟﻠﻔﺔ‬

‫ﻭﺍﻻﺗﺼﺎﻻﺕ ﻓﻲ ﺍﻟﻤﻨﺘﺪﻯ ﻭﻛﺎﻥ ﻣﻦ ﺑﻴﻨﻬﻢ ﻛﻞ ﻣﻦ‬

‫ﻭﺍﻟﺜﻘﺎﻓﺔ ﻭﺍﻷﻟﻌﺎﺏ ﺍﻟﺮﻳﺎﺿﻴﺔ ﻭﺍﻟﺘﺮﻓﻴﻪ‪.‬‬

‫ﺇﻟﻰ ﺍﻟﻠﻔﺔ ﻭﺗﻌﻤﻞ ﺑﺎﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ‪.‬‬

‫ﺣﺴﻨﻲ ﺧﻔﺎﺵ ﻣﺪﻳﺮ ﺗﻄﻮﻳﺮ ﺍﻷﻋﻤﺎﻝ ﺑﺸﺮﻛﺔ ﺟﻮﺟﻞ‬

‫ﻭﻛﺎﻥ ﺍﻟﺘﻤﺜﻴـــﻞ ﺍﻷﻛﺒـــﺮ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﻌﺮﺽ ﺑﺎﻟﻨﺴـــﺒﺔ‬

‫ﻭﻳﻘـــﻮﻝ ﺭﻣـــﺰﻱ ﺣـــﻮﺍ‪ ،‬ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﻤﻔـــﻮﺽ ﻟﻔﻴﻜﺘﻮﺭ‬

‫ﺍﻹﻣـــﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤـــﺪﺓ‪ ،‬ﻭﺟﻮﻳﻞ ﺑﺮﻏـــﺮ ﺍﻟﻤﺪﻳﺮ‬

‫ﻟﻘﻄـــﺎﻉ ﻃﺒﺎﻋـــﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻌﺮﻳﺾ ﻓﻲ ﻣﻨﺼﺔ ﺷـــﺮﻛﺔ‬

‫ﻟﻸﻧﻈﻤـــﺔ ﻭﻓﻴﻜﺘـــﻮﺭ ﻟﻸﺣﺒﺎﺭ‪” :‬ﻟﻘـــﺪ ﻋﺮﺿﻨﺎ ﺑﻌﺾ‬

‫ﺍﻟﻤﻔﻮﺽ ﻟﺸـــﺮﻛﺔ ﻓﻮﻛﺲ ﺇﻧﺘﺮﺃﻛﺘﻴﻒ ﻣﻴﺪﻳﺎ ﺍﻟﺸﺮﻛﺔ‬

‫ﺟﺮﺍﻧﺪﻳﻨﻮﻓﻴﺸﻨﺰ‪ .‬ﻭﻗﺪ ﻗﺎﻡ ﺍﻟﺮﺍﻋﻲ ﺍﻟﺬﻫﺒﻲ ﻟﻠﻤﻌﺮﺽ‬

‫ﺍﻟﺼـــﻮﺭ ﺍﻟﻤﺬﻫﻠـــﺔ ﻭﺍﻟﻤﻄﺒﻮﻋﺔ ﻋﻠﻰ ﻣـــﻮﺍﺩ ﻣﺨﺘﻠﻔﺔ‪،‬‬

‫ﺍﻟﻤﺎﻟﻜﺔ ﻟﺸـــﻜﺒﺔ ﻣﺎﻱ ﺳـــﺒﻴﺲ ﺃﻟﻤﺎﻧﻴﺎ‪ ،‬ﻭﺃﻧﺪﺭﻭ ﺑﻠﻴﻜﺮ‬

‫ﺑﻌﺮﺽ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﺃﺟﻬﺰﺓ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ‪ ،‬ﻭﺗﺸﻤﻞ‬

‫ﻣﻦ ﻗﺒﻴﻞ‪ :‬ﺃﻟﻮﺍﺡ ﺍﻟﻤﻄﺎﻁ ﻭﺍﻷﻟﻤﻨﻴﻮﻡ ﻭﻣﻮﺍﺩ ﺍﻟﺘﻐﻠﻴﻒ‬

‫ﺍﻟﻤﺪﻳﺮ ﺍﻟﺠﺪﻳﺪ ﻷﻛﺒﺮ ﺣﻤﻠﺔ ﺍﺟﺘﻤﺎﻋﻴﺔ ﻓﻲ ﺍﻟﺘﺎﺭﻳﺦ ﺃﻻ‬

‫ﺍﻟﻄﺎﺑﻌـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺟﻴﺘـــﻲ ‪ ١٢٢٤‬ﻧﺎﻧﻮﺟـــﺖ ﺫﺍﺕ‬

‫ﻭﺍﻟﺨﺸﺐ ﻭﺍﻟﺒﻲ ﻓﻲ ﺳﻲ“‪.‬‬

‫ﻭﻫﻲ ﺃﻭﺑﺎﻣﺎ ﻷﻣﺮﻳﻜﺎ ﻭﻫﻲ ﺣﻤﻠﺔ ﺍﻟﺮﺋﻴﺲ ﺍﻷﻣﺮﻳﻜﻲ‬

‫ﺍﻟﺴـــﻄﺤﻴﻦ ﻭﺗﻌﻤـــﻞ ﺑﺎﻷﺷـــﻌﺔ ﻓـــﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ‪،‬‬

‫ﻭﻳﺴـــﺘﺬﻛﺮ ﺣـــﻮﺍ ﺍﻟﺸـــﻌﻮﺭ ﺑﺎﻟﺪﻫﺸـــﺔ ﻟـــﺪﻯ ﺍﻃﻼﻋﻪ‬

‫ﺑﺎﺭﺍﻙ ﺃﻭﺑﺎﻣﺎ ﻟﻼﻧﺘﺨﺎﺑﺎﺕ ﺍﻟﺮﺋﺎﺳﻴﺔ ﻋﺎﻡ ‪.٢٠٠٨‬‬

‫‪ME Printer November 2009‬‬

‫ﻗـــﺪﺭﺓ ﺃﺑﻮﻇﺒـــﻲ ﻋﻠـــﻰ ﺃﻥ ﺗﺼﺒﺢ ﻣﺮﻛـــﺰﴽ ﺗﺠﺎﺭﻳﴼ ﻣﻊ‬

‫ﺍﻟﻤﺘﺨﺼﺼـــﺔ ﻓـــﻲ ﺣﻠـــﻮﻝ ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄـــﻊ ﺍﻟﻌﺮﻳﺾ‬

‫ﺍﻻﺟﺘﻤﺎﻋﻲ‪.‬‬ ‫ﻭﻗﺪ ﺗﺤﺪﺛﺖ ﺷﺨﺼﻴﺎﺕ ﺑﺎﺭﺯﺓ ﻓﻲ ﻣﺠﺎﻟﻲ ﺍﻟﺘﺴﻮﻳﻖ‬

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‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺍﻷﺭﺩﻥ‪ :‬ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻮﻃﻨﻴﺔ ﺗﻌﻘﺪ ﺣﻠﻘﺔ ﺩﺭﺍﺳﻴﺔ ﻟﻌﺮﺽ ﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺮﻗﻤﻴﺔ ﻣﻦ ﻛﻮﺩﺍﻙ‬ ‫ﺟـــﺮﻯ ﺗﻨﻈﻴﻢ ﺍﻟﻔﻌﺎﻟﻴﺔ ﻋﻠﻰ ﻣﺪﻯ ﻳﻮﻣﻴﻦ ﻭﺫﻟﻚ ﺑﺎﻻﺷـــﺘﺮﺍﻙ ﻣـــﻊ ﺟﺮﺍﻓﻜﻮ ﺍﻟﻤﻮﺯﻉ ﺍﻟﻤﺤﻠﻲ ﻟﻜﻮﺩﺍﻙ‬ ‫ﻭﻗﺪ ﺣﻀﺮﻫﺎ ﻭﻛﺎﻻﺕ ﺍﻹﻋﻼﻥ ﻭﺍﻻﺗﺼﺎﻝ‬

‫‪ME Printer November 2009‬‬

‫ﺗﻀﻤﻨﺖﺍﻟﺤﻠﻘﺔ‬ ‫ﺍﻟﺪﺭﺍﺳﻴﺔﻋﺮﻭﺿﴼ‬ ‫ﻋﻤﻠﻴﺔﻟﺘﻘﻨﻴﺎﺕﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺮﻗﻤﻴﺔ ﻣﻦ ﻛﻮﺩﺍﻙ‬

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‫ﺍﻧﻀﻤـــﺖ ﻣﺆﺧـــﺮﴽ ﺍﻟﻤﻄﺒﻌـــﺔ ﺍﻟﻮﻃﻨﻴـــﺔ ﻓـــﻲ ﺍﻷﺭﺩﻥ‬

‫ﻣﻦ ﻛﻮﺩﺍﻙ ﻓﻲ ﺟﺮﺍﻓﻜﻮ‪ ،‬ﺍﺷﺘﺮﺕ ﺍﻵﻥ ﻃﺎﺑﻌﺔ ﻣﻠﻮﻧﺔ‬

‫ﻓﻴﻤﺎ ﻋﻠﻖ ﺧﺎﻟﺪ ﺍﻟﺨﻄﻴﺐ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﺘﺴﻮﻳﻖ ﻭﺍﻟﻤﺒﻴﻌﺎﺕ‬

‫ﺇﻟـــﻰ ﻛﻮﺩﺍﻙ ﺍﻟﻤـــﻮﺯﻉ ﺍﻟﻤﺤﻠﻲ ﻟﻜـــﻮﺩﺍﻙ )ﺟﺮﺍﻓﻜﻮ(‬

‫ﻣـــﻦ ﻧـــﻮﻉ ﻧﻴﻜﺴـــﺒﺮﺱ ‪ S3000‬ﻟﻺﻧﺘـــﺎﺝ ﺍﻟﺮﻗﻤﻲ‬

‫ﻋﻠﻰ ﺍﻷﻣﺮ ﺑﺎﻟﻘﻮﻝ‪” :‬ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻮﻃﻨﻴﺔ ﻫﻲ ﺷـــﺮﻛﺔ‬

‫ﻭﻋﺮﺿﺖ ﻟﻌﻤﻼﺋﻬـــﺎ ﻭﻟﻮﻛﺎﻻﺕ ﺍﻹﻋﻼﻥ ﻭﺍﻻﺗﺼﺎﻝ‬

‫ﻣﺠﻬـــﺰﺓ ﺑﻮﺣـــﺪﺓ ﺗﻠﻤﻴﻊ ﻛﻮﺩﺍﻙ ﻧﻴﻜﺴـــﺒﺮﺱ ﻭﺫﻟﻚ‬

‫ﺫﺍﺕ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﻃﻮﻳﻠﺔ ﺍﻷﻣﺪ ﻭﻳﻤﻜﻨﻬﺎ ﺍﻟﺮﺅﻳﺔ ﺇﻟﻰ‬

‫ﺍﻟﺮﺍﺋـــﺪﺓ ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ ﺍﻟﻤﻨﻄﻘﺔ ﻛﻴﻔﻴـــﺔ ﺯﻳﺎﺩﺓ ﺗﺄﺛﻴﺮ‬

‫ﻟﺮﻓـــﻊ ﻗﺪﺭﺓ ﻭﺳـــﺮﻋﺔ ﺇﻧﺘﺎﺟﻬﺎ ﻭﺍﻟﻨﻔﺎﺫ ﺇﻟﻰ ﺍﻷﺳـــﻮﺍﻕ‬

‫ﻣـــﺎ ﻭﺭﺍﺀ ﺍﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻋﻠﻰ ﺍﻟﻤﺪﻯ‬

‫ﺣﻤﻼﺗﻬﻢ ﺍﻟﺘﺴـــﻮﻳﻘﻴﺔ ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﺃﺣﺪﺙ ﺗﻄﺒﻴﻘﺎﺕ‬

‫ﺍﻟﺠﺪﻳـــﺪﺓ ﻭﺇﺩﺧﺎﻝ ﻋﺎﺋﺪﺍﺕ ﺇﺿﺎﻓﻴﺔ‪ .‬ﻭﺑﺤﺴـــﺐ ﺑﻴﺎﻥ‬

‫ﺍﻟﻘﺼﻴﺮ‪ ،‬ﻓﻬﻲ ﺗﻌﺪ ﺍﻟﺴﺒﺎﻗﺔ ﻭﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﺍﻷﺭﺩﻥ ﻓﻴﻤﺎ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ‪ ،‬ﻭﻗـــﺪ ﻧﻈﻤـــﺖ ﺍﻟﺸـــﺮﻛﺎﺕ ﺣﻠﻘﺔ‬

‫ﻗﺎﻣﺖ ﺍﻟﺸـــﺮﻛﺔ ﺑﻨﺸـــﺮﻩ ﻓﺈﻧـــﻪ ﻭﻣﻨﺬ ﺗﺮﻛﻴـــﺐ ﺍﻟﻨﻈﺎﻡ‬

‫ﻳﺘﻌﻠﻖ ﺑﻔﺘﺢ ﻓﺮﺹ ﺟﺪﻳﺪﺓ ﻟﻠﺴـــﻮﻕ ﻭﺍﺧﺘﺒﺎﺭ ﺗﻘﻨﻴﺎﺕ‬

‫ﺩﺭﺍﺳـــﻴﺔ ﻣـــﻦ ﻳﻮﻣﻴﻦ ﻓﻲ ﻣﺼﻨـــﻊ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻮﻃﻨﻴﺔ‬

‫ﺍﻟﺠﺪﻳـــﺪ ﻓـــﺈﻥ ﺣﺠـــﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻗـــﺪ ﻳﺰﺩﺍﺩ ﻭﺑﺸـــﻜﻞ‬

‫ﻭﺗﻄﺒﻴﻘـــﺎﺕ ﺟﺪﻳﺪﺓ‪ .‬ﻭﺍﻟﺘﻌـــﺎﻭﻥ ﻣﻊ ﻛﻮﺩﺍﻙ ﻓﻲ ﻫﺬﻩ‬

‫ﺑﺎﻟﻌﺎﺻﻤﺔ ﺍﻷﺭﺩﻧﻴﺔ ﻋﻤﺎﻥ ﻳﻮﻣﻲ ‪ ١٦‬ﻭ‪ ١٧‬ﺃﻏﺴﻄﺲ‬

‫ﻣﻀﻄـــﺮﺩ ﻛﻞ ﺷـــﻬﺮ‪ ،‬ﺇﺫ ﻳﻘـــﻮﻝ ﻋﻤـــﺮ ﺳـــﻤﺎﻥ ﻧﺎﺋﺐ‬

‫ﺍﻟﻔﻌﺎﻟﻴﺔ ﺑﺪﺍ ﻣﻨﻄﻘﻴﺎ‪ ،‬ﻓﻘﺪ ﺑﻴﻨﺖ ﻛﻠﺘﺎ ﺍﻟﺸﺮﻛﺘﻴﻦ ﺳﻮﻳﴼ‬

‫ﺍﻟﻤﺎﺿﻲ‪.‬‬

‫ﺍﻟﻤﺪﻳﺮ ﺍﻟﻤﻔﻮﺽ ﻓﻲ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻮﻃﻨﻴﺔ ﺑﻬﺬﺍ ﺍﻟﺼﺪﺩ‪:‬‬

‫ﻟﻠـــﻮﻛﺎﻻﺕ ﺣﺎﻟﺔ ﻋﻤﻞ ﺟﻴﺪﺓ ﺟـــﺪﴽ ﻣﻦ ﺧﻼﻝ ﺗﺒﻨﻲ‬

‫ﺗﻀﻤﻨﺖ ﺍﻟﺤﻠﻘﺔ ﺍﻟﺪﺭﺍﺳـــﻴﺔ ﻋﺮﻭﺿﴼ ﻋﻤﻠﻴﺔ ﻟﺘﻘﻨﻴﺎﺕ‬

‫”ﻧﻌﻤـــﻞ ﻓﻲ ﺍﻷﺳـــﺎﺱ ﻣﻊ ﺑﻌﺾ ﻛﺒـــﺮﻯ ﺍﻟﻮﻛﺎﻻﺕ‬

‫ﺗﻄﺒﻴﻘـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻓﻲ ﺣﻤﻼﺗﻬﺎ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻣﻦ ﻛـــﻮﺩﺍﻙ ﻭﻫﻲ ﻗﻴـــﺪ ﺍﻟﻌﻤﻞ‬

‫ﺍﻟﺮﺋﻴﺴـــﻴﺔ‪ ،‬ﻭﺑﻌـــﺪ ﻧﺠـــﺎﺡ ﺍﻟﻔﻌﺎﻟﻴـــﺔ ﻧﺘﻮﻗـــﻊ ﺍﻧﻀﻤـــﺎﻡ‬

‫ﻭﺍﺳـــﻌﺔ ﺍﻟﻨﻄﺎﻕ ﻭﺗﻜـــﻮﻥ ﻗﺪ ﺃﺳﺴـــﺖ ﺑﺬﻟﻚ ﻣﺼﺪﺭﴽ‬

‫ﻭﺍﻟﺴـــﻤﺎﺡ ﻟﻠﺤﻀـــﻮﺭ ﺑﺎﻟﻤﺸـــﺎﻫﺪﺓ ﺍﻟﺤﻴـــﺔ ﻟﻜﻴﻔﻴـــﺔ‬

‫ﺍﻟﻜﺜﻴﺮﻳـــﻦ ﺇﻟﻴﻨﺎ‪ .‬ﺗﻌﻤﻞ ﺍﻟـــﻮﻛﺎﻻﺕ ﻓﻲ ﻣﺠﺎﻝ ﻋﺎﻟﻲ‬

‫ﻫﺎﻣﴼ ﻣﻦ ﺍﻟﻌﺎﺋﺪﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ“‪.‬‬

‫ﺯﻳـــﺎﺩﺓ ﻫﺬﻩ ﺍﻟﺤﻠﻮﻝ ﻟﻔﺎﻋﻠﻴﺔ ﺣﻤﻼﺗﻬﺎ‪ ،‬ﻭﺍﻟﻤﺴـــﺎﻋﺪﺓ‬

‫ﺍﻟﺘﻨﺎﻓﺲ ﻭﻳﺠﺐ ﻋﻠﻴﻬﺎ ﻭﺑﺎﺳﺘﻤﺮﺍﺭ ﺍﺳﺘﻜﺸﺎﻑ ﻃﺮﻕ‬

‫ﻓﻴﻤﺎ ﺻﺮﺡ ﺳﻠﻔﺎﺗﻮﺭﻱ ﻣﺎﺳﺎﺭﻭ‪ ،‬ﻣﺪﻳﺮ ﺗﻄﻮﻳﺮ ﺃﻋﻤﺎﻝ‬

‫ﻓـــﻲ ﺍﻟﺤﺼـــﻮﻝ ﻋﻠـــﻰ ﻋﺎﺋﺪ ﺃﻛﺒـــﺮ ﻋﻠﻰ ﺍﺳـــﺘﺜﻤﺎﺭﻫﺎ‬

‫ﺟﺪﻳـــﺪﺓ ﻓﻲ ﺗﻮﺻﻴـــﻞ ﺭﺳـــﺎﻟﺘﻬﺎ‪ ،‬ﻭﺗﻌﻨـــﻲ ﺍﻟﺘﻄﻮﺭﺍﺕ‬

‫ﺍﻟﺘﺴﻮﻳﻘﻲ‪.‬‬

‫ﺍﻟﻬﺎﻣـــﺔ ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺃﻥ ﺑﺈﻣﻜﺎﻧﻨﺎ‬

‫ﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ‪ CEEMEAF‬ﻓﻲ ﻛﻮﺩﺍﻙ‬ ‫ً‬ ‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﻟﻘﺪ ﺣﻘﻘـــﺖ ﺍﻟﻔﻌﺎﻟﻴـــﺔ ﻧﺠﺎﺣﴼ‬ ‫ﻫﺎﺋـــﻼ ﻭﺃﻛﺪ‬

‫ﻭﺍﻟﻤﻮﺍﺿﻴـــﻊ ﻭﺍﻟﺘﻄﺒﻴﻘـــﺎﺕ ﺍﻟﺘـــﻲ ﺗﺨﻠﻠﺘﻬـــﺎ ﺍﻟﺤﻠﻘـــﺔ‬

‫ﺇﺿﻔﺎﺀ ﺑﻌﺪ ﺟﺪﻳﺪ ﻟﺤﻤﻼﺕ ﻫﺬﻩ ﺍﻟﻮﻛﺎﻻﺕ ﻭﺿﻤﺎﻥ‬

‫ﻗﻴﻤـــﺔ ﺍﻟﻌﻼﻗﺔ ﺍﻟﻮﺛﻴﻘﺔ ﺑﻴﻦ ﻛﻞ ﻣﻦ ﺍﻟﻤﻮﺭﺩ ﻭﺍﻟﻤﻮﺯﻉ‬

‫ﺗﻀﻤﻨﺖ ﻣﻨﺎﻗﺸـــﺔ ﺗﻮﺟﻬﺎﺕ ﺍﻟﺴﻮﻕ ﻭﻗﻴﻤﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺇﺑﺮﺍﺯﻫـــﺎ‪ .‬ﻭﺗﻮﺿﺢ ﺍﻟﻌﻼﻗـــﺔ ﺍﻟﻤﻤﺘﺎﺯﺓ ﺑﻴـــﻦ ﺟﺮﺍﻓﻜﻮ‬

‫ﻭﺍﻟﻌﻤﻴـــﻞ‪ ،‬ﻓﺎﻟـــﻮﻛﺎﻻﺕ ﻛﺎﻧﺖ ﻣﻬﺘﻤﺔ ﺟـــﺪﴽ ﺑﺎﻟﻘﻴﻤﺔ‬

‫ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﺗﻘﻨﻴﺎﺕ ﻛـــﻮﺩﺍﻙ ﺍﻟﺠﺪﻳـــﺪﺓ ﻭﺃﻣﺜﻠﺔ ﻋﻠﻰ‬

‫ﻭﻛﻮﺩﺍﻙ ﻃﺒﻴﻌﺔ ﺍﻟﻨﺸـــﺎﻁ ﻓﻲ ﻫـــﺬﻩ ﺍﻟﻤﻨﻄﻘﺔ ﻭﻛﻴﻒ‬

‫ﺍﻟﺘـــﻲ ﻳﻤﻜﻦ ﻟﺘﻄﺒﻴﻘﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺇﺿﻔﺎﺀﻫﺎ‬

‫ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻣﻊ ﻣﻌﻠﻮﻣﺎﺕ ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻟﻤﺘﻐﻴﺮﺓ‪،‬‬

‫ﺃﻥ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﺍﺭﺗﻔﺎﻉ‪ ،‬ﻭﻧﺤﻦ‬

‫ﻋﻠـــﻰ ﺣﻤﻼﺗﻬﺎ ﻭﺑﺤﻴﺚ ﺃﻥ ﺑﻌـــﺾ ﺍﻟﻘﺎﺋﻤﻴﻦ ﻋﻠﻴﻬﺎ‬

‫ﻭﻛﺬﻟﻚ ﺿﻤﻦ ﻣﺸﺎﺭﻳﻊ ﺍﻻﺗﺼﺎﻝ ﻣﺘﻌﺪﺩﺓ ﺍﻟﻘﻨﻮﺍﺕ‪.‬‬

‫ﻫﻠﻰ ﺛﻘـــﺔ ﺗﺎﻣﺔ ﺑﺄﻥ ﺍﻟﻄﺎﺑﻌﺔ ﻧﻴﻜﺴـــﺒﺮﺱ ‪S3000‬‬

‫ﻗـــﺪ ﺳـــﺄﻝ ﻓﻴﻤﺎ ﺇﺫﺍ ﺃﻣﻜـــﻦ ﺗﻨﻈﻴﻢ ﻭﺣـــﺪﺍﺕ ﺗﺪﺭﻳﺒﻴﺔ‬

‫ﻭﺍﻟﻤﻄﺒﻌـــﺔ ﺍﻟﻮﻃﻨﻴـــﺔ ﻭﺍﻟﺘـــﻲ ﻛﺎﻧﺖ ﻗﺪ ﺍﺷـــﺘﺮﺕ ﺁﻟﺔ‬

‫ﺳﺘﻤﻜﻨﻨﺎ ﻣﻦ ﺗﻮﺿﻴﺢ ﻣﺰﺍﻳﺎ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻟﻜﺎﻓﺔ‬

‫ﺩﺍﺧﻠﻴﺔ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ“‪.‬‬

‫ﺗﺤﻀﻴﺮ ﻃﺒﺎﻋﻲ ﻭﻧﻈﺎﻡ ‪ CTP‬ﻭﺣﻠﻮﻝ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ‬

‫ﻋﻤﻼﺋﻨﺎ“‪.‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

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‫ﺍﻟﻜﻴﻤﻴﺎﺋﻴـــﺔ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻓـــﻲ ﺃﺣﺒـــﺎﺭ ﺇﺗـــﺶ ﺑـــﻲ‬ ‫ﻻﺗﻴﻜﺲ ﻣـــﻊ ﺗﻠﻚ ﺍﻟﻤﻮﺟﻮﺩﺓ ﻓﻲ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﻄﺒﻴﻌﻴﺔ‬ ‫ﻛﺎﻟﻤﻄﺎﻁ‪ .‬ﻭﺑﻴﻨﻤـــﺎ ﻗﺪ ﻳﻌﺎﻧﻲ ﺍﻟﺒﻌﺾ ﻣﻦ ﺗﻬﻴﺞ ﻓﻲ‬ ‫ﺍﻟﺠﻠﺪ ﻟﺪﻯ ﻣﻼﻣﺴﺔ ﻣﺮﻛﺒﺎﺕ ﺍﻟﻼﺗﻴﻜﺲ ﺍﻟﻄﺒﻴﻌﻴﺔ‪،‬‬ ‫ﻓـــﺈﻥ ﺍﻟﻤﺮﻛﺒﺎﺕ ﺍﻟﻜﻴﻤﻴﺎﺋﻴﺔ ﺍﻟﺼﻨﺎﻋﻴﺔ ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ‬ ‫ﻓﻲ ﺃﺣﺒﺎﺭ ﻻﺗﻴﻜﺲ ﺍﻟﻜﻴﻤﻴﺎﺋﻴﺔ ﻻ ﺗﺜﻴﺮ ﺍﻟﺤﺴﺎﺳﻴﺔ‪.‬‬ ‫ﻭﻳﻘﻮﻝ ﺳـــﺎﻧﺘﻴﺎﻏﻮ ﻣﻮﺭﻳـــﺮﺍ‪ ،‬ﻧﺎﺋﺐ ﺍﻟﺮﺋﻴـــﺲ ﻭﺍﻟﻤﺪﻳﺮ‬ ‫ﺍﻟﻌﺎﻡ ﻟﻤﺠﻤﻮﻋﺔ ﺩﻳﺰﺍﻳﻦ ﺟﺖ ﻟﺤﻠﻮﻝ ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ‬ ‫ﺍﻟﻜﺒﻴـــﺮ ﻭﺍﻟﺘﺼﻮﻳـــﺮ‪ ،‬ﺇﺗﺶ ﺑﻲ‪” :‬ﻳﻄﻠـــﺐ ﺍﻟﻌﻤﻼﺀ ﻣﻨﺎ‬ ‫ﺑﺪﻳ ً‬ ‫ﻼ ﻣﺘﻌﺪﺩ ﺍﻻﺳـــﺘﻌﻤﺎﻻﺕ ﻭﺫﺍ ﺟـــﺪﻭﻯ ﺍﻗﺘﺼﺎﺩﻳﺔ‬ ‫ﻟﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺫﺍﺕ ﺍﻷﺣﺒﺎﺭ ﺍﻟﻤﺬﺍﺑﺔ ﻹﻧﺘﺎﺝ ﺗﺸﻜﻴﻠﺔ‬ ‫ﺃﻭﺳـــﻊ ﻣﻦ ﺗﻄﺒﻴﻘﺎﺕ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴـــﺮ ﺍﻟﺨﺎﺭﺟﻴﺔ‪ ،‬ﻣﻊ‬ ‫ﺍﻟﺤـــﺪ ﻣﻦ ﺗﺄﺛﻴـــﺮ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠـــﻰ ﺍﻟﺒﻴﺌﺔ‪ .‬ﻭﺗﺸـــﻜﻴﻠﺔ‬ ‫ﺗﻘﻨﻴـــﺔ ﺃﺣﺒﺎﺭ ﺍﻟﻄﺒﺎﻋﺔ ﻻﺗﻴﻜﺲ ﺍﻟﻤﻮﺳـــﻌﺔ ﻣﻦ ﺇﺗﺶ‬ ‫ﺑـــﻲ ﺗﻤﻜﻨﻨﺎ ﻣﻦ ﺍﻟﻮﻓﺎﺀ ﺑﻬـــﺬﻩ ﺍﻟﻤﺘﻄﻠﺒﺎﺕ ﻭﺗﺠﺎﻭﺯﻫﺎ‬ ‫ﻟﻠﻌﺪﻳـــﺪ ﻣﻦ ﺍﻟﻌﻤﻼﺀ‪ ،‬ﻣﻤﺎ ﻳﺴـــﻤﺢ ﻟﻬـــﻢ ﺑﺎﻟﺤﺼﻮﻝ‬ ‫ﻋﻠﻰ ﻣﻴﺰﺓ ﺗﻨﺎﻓﺴﻴﺔ ﻭﻧﻴﻞ ﻓﺮﺹ ﻧﻤﻮ ﺟﺪﻳﺪﺓ“‪.‬‬ ‫ﻭﻋﻠـــﻰ ﺃﻱ ﺣـــﺎﻝ ﻓـــﺈﻥ ﺍﻟﻮﻗﺖ ﻗـــﺎﺩﻡ ﺑﺴـــﺮﻋﺔ ﺣﺘﻰ‬ ‫ﻳﺼﺒﺢ ﺍﻟﺴـــﺆﺍﻝ ﺍﻟﺴـــﺎﺋﺪ ﻓـــﻲ ﺍﻟﻮﺳـــﻂ ﺍﻟﻤﻬﻨﻲ ﻋﻦ‬ ‫ﺍﻟﺤﺎﺟـــﺔ ﺇﻟﻰ ﺍﻟﻤﻮﺍﺩ ﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻣﻬﺎ ﻫﺬﻩ ﺍﻵﻻﺕ‪،‬‬ ‫ﻓﺈﺗﺶ ﺑﻲ ﺗﻄﺮﺡ ﺍﻵﻟﺔ ﺩﻳﺰﺍﻳﻦ ﺟﺖ ‪ L25500‬ﺑﻘﻮﺓ‬ ‫ﻋﻠﻰ ﺍﻋﺘﺒﺎﺭﺍﺕ ﺑﻴﺌﻴﺔ‪ .‬ﻭﺍﻟﺠﻬﻮﺩ ﺍﻟﺘﻲ ﺗﺒﺬﻟﻬﺎ ﻟﻀﻤﺎﻥ‬ ‫ﺇﻥ ﻛﺎﻓﺔ ﺍﻟﻤﻮﺍﺻﻔﺎﺕ ﺍﻟﺒﻴﺌﻴﺔ ﺍﻟﻤﺤﺘﻤﻠﺔ ﻟﺪﻯ ﺗﺼﻨﻴﻊ‬ ‫ﺍﻵﻟـــﺔ ﻭﺗﻮﺯﻳﻌﻬﺎ ﻭﺍﺳـــﺘﺨﺪﺍﻣﻬﺎ ﻗﺪ ﺗﻢ ﺍﺳﺘﻜﺸـــﺎﻓﻬﺎ‬ ‫ﻭﺇﺩﺧﺎﻟﻬـــﺎ ﻋﻠﻰ ﻣﻔﺨﺮﺓ ﺇﺗﺶ ﺑﻲ ﺍﻟﺮﺍﺋﻌﺔ‪ ،‬ﻭﺛﻤﺔ ﻗﻠﻴﻞ‬ ‫ﻣﻦ ﺍﻟﺸـــﻚ ﻣﻦ ﺃﻥ ﺟﻬﻮﺩ ﺍﻟﺸﺮﻛﺔ ﻭﻗﻴﺎﺩﺗﻬﺎ ﺗﻨﺎﺳﺐ‬ ‫ﺍﻵﺧﺮﻳﻦ ﻛﻲ ﻳﺘﺒﻌﻮﻧﻬﺎ‪.‬‬ ‫ﻭﺗﻢ ﺇﺩﺧﺎﻝ ﺳـــﺖ ﻣﻮﺍﺩ ﻃﺒﺎﻋـــﺔ ﺃﺻﻠﻴﺔ ﻣﻦ ﺇﺗﺶ ﺑﻲ‬ ‫ﻣﺘﻮﺍﻓﻘـــﺔ ﻣـــﻊ ﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻡ ﺃﺣﺒﺎﺭ ﺇﺗﺶ‬ ‫ﺑﻲ ﻻﺗﻴﻜﺲ‪ ،‬ﻭﺑﻬﺬﻩ ﺍﻹﺿﺎﻓﺎﺕ ﺗﺘﻮﺳـــﻊ ﺍﻟﺘﺸـــﻜﻴﻠﺔ‬ ‫ﻟﺘﺸـــﻤﻞ ‪ ١٩‬ﻣﺎﺩﺓ ﺑﻤﺎ ﻓﻴﻬﺎ ﺳـــﺒﻊ ﻣﻮﺍﺩ ﻗﺎﺑﻠﺔ ﻹﻋﺎﺩﺓ‬ ‫ﺍﻟﺘﺪﻭﻳﺮ ﻭﺑﻀﻌﺔ ﺑﺪﺍﺋﻞ ﺧﺎﻟﻴﺔ ﻣﻦ ﺍﻟﺮﺍﺗﻨﺞ ﺍﻟﻠﺪﻥ )ﺑﻲ‬ ‫ﻓﻲ ﺳﻲ(‪.‬‬ ‫ﻭﺗﺸﻤﻞ ﻗﺎﺋﻤﺔ ﺍﻟﻤﻮﺍﺩ ﻣﺎ ﻳﻠﻲ‪:‬‬ ‫ﻭﺭﻕ ﺍﻟﻤﻠﺼﻘـــﺎﺕ ﺍﻟﺠﺪﺍﺭﻳـــﺔ ﺍﻷﺑﻴﺾ ﺍﻟﺴـــﺎﺗﺎﻥ ﻣﻦ‬ ‫ﺇﺗـــﺶ ﺑﻲ ﻫـــﻮ ﻭﺭﻕ ﻣﺘﻌﺪﺩ ﺍﻟﻄﺒﻘـــﺎﺕ ﻭﺃﺑﻴﺾ ﻻﻣﻊ‬ ‫ﺗـــﻢ ﺗﻄﻮﻳﺮﻩ ﻟﺘﻮﻓﻴﺮ ﺟﻮﺩﺓ ﻟﻠﺼﻮﺭﺓ ﻭﻣﺘﺎﻧﺔ ﻟﺘﻄﺒﻴﻘﺎﺕ‬ ‫ﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﺪﺍﺧﻠﻴـــﺔ ﻭﺍﻟﺨﺎﺭﺟﻴﺔ‪ ،‬ﻛﻤﺎ ﻳﻤﻜﻦ ﺇﻋﺎﺩﺓ‬ ‫ﺗﺪﻭﻳـــﺮﻩ ﻣﻦ ﺧـــﻼﻝ ﺑﺮﺍﻣﺞ ﺇﻋﺎﺩﺓ ﺍﻟﺘﺪﻭﻳـــﺮ ﺍﻟﻤﺘﻮﻓﺮﺓ‬ ‫ﻋﻤﻮﻣﴼ‪.‬‬ ‫ﻓﻴﻨﻴـــﻞ ﺍﻟﻨﻮﺍﻓـــﺬ ﺍﻟﻤﺜﻘـــﺐ ﺍﻟﻼﺻـــﻖ ﻣـــﻦ ﺇﺗﺶ ﺑﻲ‬ ‫ﻓﻬـــﻮ ﻓﻴﻨﻴـــﻞ ﺫﺍﺗـــﻲ ﺍﻟﻠﺼـــﻖ ﻣﺼﻤـــﻢ ﺧﺼﻴﺼـــﴼ‬ ‫ﻟﺮﺳـــﻮﻡ ﺍﻟﻨﻮﺍﻓﺬ‪ ،‬ﻭﻫﻮ ﺫﻭ ﺭﻗﺎﺋـــﻖ ﻣﺜﻘﺒﺔ ﺫﺍﺕ ﺧﻠﻔﻴﺔ‬ ‫ﺳـــﻮﺩﺍﺀ ﻭﺑﻄﺎﻧـــﺔ ﻭﺭﻗﻴﺔ ﺑﻴﻀـــﺎﺀ ﺗﻮﻓﺮ ﺭﺳـــﻮﻣﴼ ﺭﺍﻗﻴﺔ‬

‫ﺍﻟﺮﻗﺎﺋﻖ ﺍﻟﻼﺻﻘﺔ ﺍﻟﻠﻤﺎﻋﺔ ﺍﻟﺨﺎﻟﻴﺔ ﻣﻦ ﻣﺎﺩﺓ ﺍﻟﺒﻲ ﻓﻲ‬

‫ﻋـــﻦ ﺍﻟﺬﻱ ﻭ ّﺭﺩ ﺍﻟﻤﺎﺩﺓ ﺍﻷﺻﻠﻴﺔ‪ .‬ﻭﺳـــﻴﺘﻢ ﺗﺴـــﺠﻴﻞ‬

‫ﺍﻟﻜﻴﻤﻴﺎﺋـــﻲ ﺫﻱ ﺍﻟﺠﺰﻳﺌﺎﺕ ﺍﻟﻤﺴـــﺘﻘﻠﺔ ﻭﺍﻟﺘﻲ ﺗﻌﻄﻲ‬

‫ﻣﺨﺼﺼﺔ‪ ،‬ﻭﻓﻲ ﺣﺎﻟـــﺔ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺍﻟﻘﺎﺭﺓ ﺍﻷﻭﺭﻭﺑﻴﺔ‬

‫ﺳـــﻲ ﻓﻬﻲ ﺑﺪﻳـــﻞ ﺧﺎﻝ ﻣﻦ ﺍﻟﺒﻲ ﻓﻲ ﺳـــﻲ ﻟﻠﻔﻴﻨﻴﻞ‬ ‫ﺃﺩﺍﺀ ﻣﻤﺘﺎﺯﴽ ﻭﻣﺰﻭﺩﺓ ﺑﺮﻗﺎﻗﺔ ﺑﻴﻀﺎﺀ ﺫﺍﺕ ﻟﻤﻌﺔ ﺍﻟﺴﺎﺗﺎﻥ‬ ‫ﻭﻻﺻﻖ ﺩﺍﺋﻢ ﻳﺴـــﺘﺨﺪﻡ ﻓﻲ ﻟﻠﺼـــﻖ ﺍﻟﻘﻮﻱ ﻭﻣﺘﺎﻧﺔ‬ ‫ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ ﻭﻛﺬﻟـــﻚ ﻟﻤﻨﻈﻔﺎﺕ ﺍﻟﺰﺟﺎﺝ‬ ‫ﻭﺍﻟﻤﻨﻈﻔﺎﺕ ﻣﺘﻌﺪﺩﺓ ﺍﻷﻏﺮﺍﺽ ﺍﻟﻤﻘﺎﻭﻣﺔ ﻟﻠﺤﻚ‪.‬‬ ‫ﻭﺭﻕ ﺍﻟﺠﺪﺭﺍﻥ ﺍﻟﺨﺎﻟﻲ ﻣﻦ ﺍﻟﺒﻲ ﻓﻲ ﺳـــﻲ ﻣﻦ ﺇﺗﺶ‬ ‫ﺑﻲ ﻓﻬـــﻮ ﻭﺭﻕ ﺟﺪﺭﺍﻥ ﻣﺎﻧﻊ ﻟﻼﺷـــﺘﻌﺎﻝ ﻗﺎﺑﻞ ﻟﻠﻨﺰﻉ‬ ‫ﻣـــﺰﻭﺩ ﺑﻌﺠﻴﻨـــﺔ ﻟﻠﺼـــﻖ ﻭﻧﻬﺎﻳـــﺔ ﻧﺎﻋﻤﺔ ﺟـــﺪﴽ ﺗﻤﻨﺢ‬ ‫ﺃﻟﻮﺍﻧـــﴼ ﻭﺍﺿﺤﺔ ﻭﺗﻔﺎﺻﻴﻞ ﻋﺎﻟﻴﺔ ﺍﻟﺘﺤﺪﻳﺪ ﻟﻠﺮﺅﻳﺔ ﻋﻦ‬ ‫ﻗﺮﺏ‪ ،‬ﻭﻫﻲ ﺑﺪﻳﻞ ﺧﺎﻝ ﻣﻦ ﺍﻟﺮﺍﺋﺤﺔ ﻟﻠﺒﻲ ﻓﻲ ﺳـــﻲ‬ ‫ﻟﻠﺼـــﻮﺭ ﺍﻟﺰﻳﺘﻴﺔ ﺍﻟﺠﺪﺍﺭﻳـــﺔ ﻭﺍﻟﺘﺼﻤﺎﻣﻴـــﻢ ﺍﻹﺑﺪﺍﻋﻴﺔ‬ ‫ﻭﺍﻟﺘـــﻲ ﻳﻤﻜﻦ ﺑﻬﺎ ﻋﺮﺿﻬـــﺎ ﺩﺍﺧﻠﻴﴼ ﻣـــﺪﺓ ﺗﺼﻞ ﺇﻟﻰ‬ ‫ﻋﺸـــﺮﻳﻦ ﺳـــﻨﺔ ﻭﻟﻜـــﻦ ﺩﻭﻥ ﺍﻟﺘﻌﺮﺽ ﻣﺒﺎﺷـــﺮﺓ ﺇﻟﻰ‬ ‫ﺃﺷـــﻌﺔ ﺍﻟﺸﻤﺲ‪ .‬ﻛﻤﺎ ﺃﻧﻪ ﻭﺭﻕ ﺳﻬﻞ ﺍﻟﺘﺮﻛﻴﺐ‪ ،‬ﻭﻫﻮ‬ ‫ﻳﺘﻤﺰﻕ ﺑﺴـــﻬﻮﻟﺔ ﻭﻳﺄﺗـــﻲ ﻣﻊ ﺿﻤﺎﻥ ﻣـــﻦ ﺇﺗﺶ ﺑﻲ‬ ‫ﻹﺯﺍﻟﺘﻪ ﻣﻊ ﺍﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﺍﻟﻨﻈﺎﻓﺔ‪.‬‬ ‫ﻻﻓﺘﺔ ﻋﺮﺽ ﺍﻟﻤﻨﺴـــﻮﺟﺎﺕ ﺍﻟﺨﻔﻴﻔـــﺔ ﻣﻦ ﺇﺗﺶ ﺑﻲ‬ ‫ﻓﻬﻲ ﻣﺎﺩﺓ ﻧﺴـــﻴﺠﻴﺔ ﺧﺎﻟﻴﺔ ﻣﻦ ﺍﻟﺒﻲ ﻓﻲ ﺳﻲ ﺗﻤﻨﻊ‬ ‫ﺍﻻﺷـــﺘﻌﺎﻝ ﻣﺼﻨﻮﻋﺔ ﻣﻦ ﺍﻟﺒﻮﻟﻴﺴـــﺘﺮ ﻏﻴـــﺮ ﺍﻟﻤﻐﻠﻒ‬ ‫ﻭﺗﻌﻄـــﻲ ﺟـــﻮﺩﺓ ﻃﻮﻳﻠـــﺔ ﺍﻷﻣـــﺪ ﻟﻠﺼـــﻮﺭ ﺍﻟﻤﻌﺮﻭﺿﺔ‬ ‫ﺩﺍﺧﻠﻴﴼ ﻭﺍﺳـــﺘﻘﺮﺍﺭﴽ ﻓﻲ ﺍﻷﺑﻌﺎﺩ ﺃﺛﻨﺎﺀ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻳﻤﻜﻦ‬

‫ﻓﻴﻨﻴـــﻞ ﺍﻟﻠﻤﺎﻉ ﺍﻟﻼﺻـــﻖ ﻣﻦ ﺇﺗﺶ ﺑـــﻲ ﻓﻬﻮ ﻓﻴﻨﻴﻞ‬

‫ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ ﻣﻦ ﺇﺗﺶ ﺑﻲ‪.‬‬ ‫ﻛﻤـــﺎ ﻭﺃُﻋﻠﻦ ﻋـــﻦ ﺃﻥ ﺇﺗﺶ ﺑـــﻲ ﺗﻌﻤﻞ ﻋﻠـــﻰ ﺗﻘﻮﻳﺔ‬

‫ﺍﻵﺧﺮ‪.‬‬ ‫ﻋﺎﻟـــﻲ ﺍﻷﺩﺍﺀ ﺫﻭ ﻟﻤﻌـــﺔ ﻭﻻﺻﻖ ﺩﺍﺋـــﻢ ﻣﻌﺘﻢ ﻳﻤﻜﻦ‬ ‫ﺇﺯﺍﻟﺘـــﻪ ﻣـــﻊ ﺍﻟﻤﺤﺎﻓﻈﺔ ﻋﻠـــﻰ ﺍﻟﻨﻈﺎﻓﺔ ﻭﻳﻮﻓـــﺮ ﻣﺘﺎﻧﺔ‬ ‫ﻟﺘﺼﻔﻴـــﺢ ﺍﻷﺑﻮﺍﺏ ﻟﻐﺎﻳﺔ ﺧﻤﺲ ﺳـــﻨﻮﺍﺕ ﻟﺘﻄﺒﻴﻘﺎﺕ‬ ‫ﺭﺳـــﻮﻡ ﺍﻟﻤﺮﻛﺒﺎﺕ‪ ،‬ﻛﻤﺎ ﻭ ُﻳﻤﻨﺢ ﺿﻤﺎﻥ ﺃﺩﺍﺀ ﻣﻦ ﺇﺗﺶ‬ ‫ﺑﻲ ﻟﺪﻯ ﺍﺳﺘﺨﺪﺍﻣﻪ‪.‬‬

‫ﻧﻤـــﻮﺫﺝ ﺃﻋﻤﺎﻟﻬﺎ ﻓﻲ ﺗﻮﺭﻳـــﺪ ﻣﻮﺍﺩ ﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﻭﺩﻋﻤﴼ‬ ‫ﻟﺬﻟـــﻚ ﻓﻘﺪ ﺃﺩﺧﻠـــﺖ ﻣﺒﺪﺋﻴﴼ ﺇﻟﻰ ﺃﺳـــﻮﺍﻗﻬﺎ ﻓﻲ ﺃﻭﺭﻭﺑﺎ‬ ‫ﻭﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ ﺧﺪﻣـــﺔ ”ﺍﻟﻤﺮﺗﺠﻌﺎﺕ“‪ .‬ﻓﺎﻟﻤﻮﺍﺩ‬ ‫ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻣﻦ ﻗﺒﻴﻞ ﺍﻟﻔﻴﻨﻴـــﻞ ﻭﺍﻟﺘﺎﻳﻔﻴﻚ ﻭﻣﺎ ﺇﻟﻰ‬ ‫ﺫﻟﻚ ﺳـــﻴﺘﻢ ﺟﻤﻌﻬﺎ ﺩﻭﻥ ﻣﻘﺎﺑﻞ‪ ،‬ﻭﺫﻟﻚ ﺑﻐﺾ ﺍﻟﻨﻈﺮ‬

‫ﻓـــﺈﻥ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﺳﺘﺮﺳـــﻞ ﺇﻟـــﻰ ﺩﺍﺭ ﺧﺎﺻﺔ‬ ‫ﻹﻋـــﺎﺩﺓ ﺍﻟﺘﺪﻭﻳـــﺮ ﻓـــﻲ ﺇﻳﻄﺎﻟﻴـــﺎ ﻹﻋـــﺎﺩﺓ ﺗﺼﻤﻴﻤﻬـــﺎ‬ ‫ﻭﺧﺼﻮﺻﴼ ﺇﻟﻰ ﺑﻼﺳـــﺘﻴﻚ ﻭﻣﻮﺍﺩ ﺍﻟﺴـــﻴﺎﺭﺍﺕ ﻛﺄﻗﻤﺎﻉ‬ ‫ﺍﻟﻄﺮﻳﻖ‪ .‬ﻭﻟﻴﺲ ﻋﻠﻰ ﺍﻟﻌﻤﻼﺀ ﺇﻻ ﺃﻥ ﻳﺤﺰﻣﻮﺍ ﻭﺑﻜﻞ‬ ‫ﺑﺴﺎﻃﺔ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‪ ،‬ﻓﻴﻤﺎ ﺗﻘﻮﻡ ﺇﺗﺶ ﺑﻲ ﺑﺪﻓﻊ‬ ‫ﻣﺼﺎﺭﻳﻒ ﺍﻟﺸـــﺤﻦ ﻭﺗﻘﻮﻡ ﺑﻌﻤﻠﻴﺔ ﺍﻟﺘﺼﻨﻴﻒ ﻭﺇﻋﺎﺩﺓ‬ ‫ﺍﻟﺘﺪﻭﻳﺮ‪.‬‬ ‫ﻭﻫﺬﺍ ﺗﺼﺮﻑ ﻋﻘﻼﻧﻲ ﻣﻦ ﺇﺗﺶ ﺑﻲ‪ ،‬ﻓﺒﺎﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ‬ ‫ﺟﻤﻊ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻓﺈﻧﻬﺎ ﺗﺴﻤﺢ ﻟﻤﻌﺎﻟﺞ ﻭﺍﺣﺪ‬ ‫ﻣﺤـــﺪﺩ ﺑﺎﻟﺤﺼـــﻮﻝ ﻋﻠﻰ ﻓﻮﺍﺋﺪ ﻛﺒﻴـــﺮﺓ ﺩﻭﻥ ﺗﺤﻤﻞ‬ ‫ﻛﻠﻔﺔ ﺟﻤﻊ ﻛﻤﻴﺎﺕ ﺻﻐﻴﺮﺓ ﻣﻦ ﺃﻣﺎﻛﻦ ﺍﻟﺘﺠﻤﻴﻊ‪.‬‬ ‫ﻭﻫـــﺬﻩ ﺍﻟﺨﻄﻮﺓ ﻭﺳـــﻮﺍﻫﺎ ﺧﻄﻮﺍﺕ ﻋﻘﻼﻧﻴـــﺔ ﻟﻠﻐﺎﻳﺔ‪،‬‬ ‫ﻟﻜﻦ ﺍﻟﺴـــﺆﺍﻝ ﺍﻟـــﺬﻱ ﻳﺤﺘﺎﺝ ﺇﻟﻰ ﺇﺟﺎﺑـــﺔ ﺑﻜﻞ ﺗﺄﻛﻴﺪ‬ ‫ﻫـــﻮ‪ :‬ﻛﻢ ﻫﻮ ﻣﻘـــﺪﺍﺭ ﺍﻟﻔﺎﺋﺪﺓ ﺍﻟﺘـــﻲ ﻳﻤﻜﻦ ﺍﻟﺤﺼﻮﻝ‬ ‫ﻋﻠﻴﻬـــﺎ ﺑﺈﻧﺘﺎﺝ ﺁﻻﺕ ﺗﻌﻤﻞ ﺑﻤﻨﺘﺠـــﺎﺕ ﻳﻨﺒﻐﻲ ﻋﻠﻰ‬ ‫ﺍﻟﻮﺳـــﻂ ﻛﻜﻞ ﺍﻟﻌﻤـــﻞ ﻣﻦ ﺩﻭﻧﻬﺎ؟ ﺇﻥ ﺍﺳـــﺘﺨﺪﺍﻣﺎﺕ‬ ‫ﺍﻟﻔﻴﻨﻴـــﻞ ﻭﺍﻟﺒﻮﻟﻴﺒﺮﻭﺑﻴﻠﻴـــﻦ ﻭﺍﻟﺒﻮﻟﻴﺜﻴـــﻦ ﻭﻋﻠﻰ ﻭﺟﻪ‬ ‫ﺍﻟﺨﺼﻮﺹ ﺍﻟﺒﻲ ﻓﻲ ﺳﻲ ﻣﺘﺎﺣﺔ‪ ،‬ﻭﺫﻟﻚ ﻷﻥ ﺁﻻﺕ‬ ‫ﻣـــﻦ ﻗﺒﻴـــﻞ ﺩﻳﺰﺍﻳـــﻦ ﺟـــﺖ ‪ L25500‬ﺗﺠﻌـــﻞ ﻣﻦ‬ ‫ﺍﺳﺘﺨﺪﺍﻣﻬﺎ ﻣﻤﻜﻨﴼ‪.‬‬ ‫ﻟﻘـــﺪ ﺗﺠـــﺎﻭﺯﺕ ﺇﺗﺶ ﺑـــﻲ ﺃﺣـــﺪ ﺍﻟﺘﺤﺪﻳـــﺎﺕ‪ ،‬ﻓﺈﻋﺎﺩﺓ‬ ‫ﺍﻟﺘﺪﻭﻳﺮ ﻳﺠﺐ ﺃﻥ ﺗﺴـــﺘﻤﺮ ﻟﺘﻮﻓﻴـــﺮ ﺍﻟﺮﻳﺎﺩﺓ ﻭﺍﻻﺑﺘﻜﺎﺭ‬ ‫ﻟﻀﻤﺎﻥ ﻗﻴﺎﻡ ﺁﻻﺗﻬﺎ ﺑﺎﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﻣﻮﺍﺩ ﻣﺴـــﺘﺪﺍﻣﺔ‬ ‫ﻭﺗﺘﻤﺘﻊ ﺑﺂﺛـــﺎﺭ ﻛﺎﺭﺑﻮﻥ ﺣﻤﻴﺪﺓ‪ .‬ﻭﺑﻤﻌﻴﺔ ﻣﻨﺎﻓﺴـــﻴﻬﺎ‪،‬‬ ‫ﻳﺘﻌﻴﻦ ﻋﻠﻰ ﺇﺗﺶ ﺑﻲ ﺍﻟﺘﻬﻴﺆ ﻟﻠﻴﻮﻡ ﻭﺍﻟﺬﻱ ﻻ ﻳﻤﻜﻦ‬ ‫ﺃﻥ ﻳﻜـــﻮﻥ ﺑﻌﻴـــﺪﴽ ﻭﺍﻟـــﺬﻱ ﺗﺼﺒـــﺢ ﻓﻴـــﻪ ﺍﻟﻤﻨﺘﺠﺎﺕ‬ ‫ﺍﻟﻤﺼﻨﻮﻋـــﺔ ﻣﻦ ﻣﻮﺍﺩ ﺍﻟﺒﺘﺮﻭﻝ ﺍﻟﻤﻘﻄـــﺮﺓ ﻏﺎﻟﻴﺔ ﺟﺪﴽ‬ ‫ﺑﺸﻜﻞ ﻻ ﻳﻤﻜﻨﻬﺎ ﺗﺤﻤﻠﻪ ﺑﺤﻴﺚ ﻳﺼﺒﺢ ﺍﺳﺘﺨﺪﺍﻣﻬﺎ‬

‫‪ME Printer November 2009‬‬

‫ﻋﻠـــﻰ ﺃﺣـــﺪ ﺍﻟﺠﺎﻧﺒﻴـــﻦ ﻭﺭﺅﻳﺔ ﻭﺍﺿﺤﺔ ﻣـــﻦ ﺍﻟﺠﺎﻧﺐ‬

‫ﺇﻋـــﺎﺩﺓ ﺗﺪﻭﻳﺮﻫـــﺎ ﻣﻦ ﺧـــﻼﻝ ﺑﺮﻧﺎﻣﺞ ﺍﺳـــﺘﻌﺎﺩﺓ ﻣﻮﺍﺩ‬

‫ﺍﻟﻌﻤﻼﺀ ﺇﻟﻜﺘﺮﻭﻧﻴﴼ ﻭﺳـــﺘﺮﺩ ﺇﺗﺶ ﺑﻲ ﺑﺈﺭﺳـــﺎﻝ ﺣﺎﻭﻳﺔ‬

‫ﻣﻦﺍﻻﺑﺘﻜﺎﺭﺍﺕ‬ ‫ﺍﻟﺮﺋﻴﺴﻴﺔﻓﻲﺃﺣﺒﺎﺭ‬ ‫ﺇﺗﺶ ﺑﻲ ﻻﺗﻴﻜﺲ‬ ‫ﻫﻮ ﺍﺣﺘﻮﺍﺀﻫﺎ ﻋﻠﻰ‬ ‫ﺟﺰﺋﻴﺎﺕﻣﺮﻛﺒﺎﺕ‬ ‫ﺍﻟﻼﺗﻴﻜﺲ‬ ‫ﺍﻟﻜﻴﻤﻴﺎﺋﻴﺔ‬

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‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ ﺇﻃﻼﻕ ﻣﻨﺘﺞ‬

‫ﺇﺗﺶ ﺑﻲ ﺗﻌﺰﺯ‬ ‫ﺍﻟﺘﺰﺍﻣﻬﺎﺑﺎﻟﻄﺒﺎﻋﺔ‬

‫”ﺍﻟﺨﻀﺮﺍﺀ“‬

‫ﺑﺮﺷﻠﻮﻧﺔ ﺗﺸﻬﺪ ﺇﻃﻼﻕ ﺣﻘﻴﺒﺔ ﻣﻮﺳﻌﺔ ﻣﻦ ﺣﻠﻮﻝ ﻻﺗﻴﻜﺲ‬ ‫ﻟﺘﻘﻨﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﺇﺗﺶ ﺑﻲ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫ﺇﻥ ﺃﺣﺒﺎﺭ ﻻﺗﻴﻜﺲ‬ ‫ﻣﻦ ﺇﺗﺶ ﺑﻲ ﺗﺼﺪﺭ‬ ‫ﻣﻄﺒﻮﻋﺎﺕﺧﺎﻟﻴﺔﻣﻦ‬ ‫ﺍﻟﺮﻭﺍﺋﺢﻭﺗﺴﻤﺢ‬ ‫ﺑﻮﺿﻌﻬﺎ ﻓﻲ ﺃﻣﺎﻛﻦ‬ ‫ﻧﻘﺎﻁﺍﻟﺸﺮﺍﺀ‬

‫ﺍﺳـــﺘﺨﺪﻣﺖ ﺷـــﺮﻛﺔ ﻫﻴﻮﻟﻴـــﺖ ﺑـــﺎﻛﺎﺭﺩ )ﺇﺗـــﺶ ﺑﻲ(‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻤﻠﻴـــﴼ ﺑﻤﺠـــﺮﺩ ﻓﺘـــﺢ ﺍﻟﺼﻨـــﺪﻭﻕ ﻭﺇﺧﺮﺍﺝ‬

‫ﺳﺎﺧﻨﺔ ﺃﻭ ﺳﺎﺋﻠﺔ‪.‬‬

‫ﻣﻘﺮﻫـــﺎ ﺍﻟﺮﺋﻴﺴـــﻲ ﻓﻲ ﻣﺪﻳﻨﺔ ﺑﺮﺷـــﻠﻮﻧﺔ ﺍﻹﺳـــﺒﺎﻧﻴﺔ‬

‫ﺍﻟﻄﺎﺑﻌﺔ ﻣﻨﻪ‪.‬‬

‫ﻭﻣـــﻦ ﺍﻟﻌﺪﺍﻟﺔ ﺍﻟﻘـــﻮﻝ ﺑﺄﻥ ﺍﻟﻄﺎﺑﻌﺔ ﺇﺗـــﺶ ﺑﻲ ﺩﻳﺰﺍﻳﻦ‬

‫ﻣﺆﺧـــﺮﴽ ﻟﻌـــﺮﺽ ﺃﺣـــﺪﺙ ﻃﺎﺑﻌﺎﺗﻬﺎ ﻟﻠﻘﻄـــﻊ ﺍﻟﻌﺮﻳﺾ‬

‫ﻭﻳﺨـــﺮﺝ ﻣﻨﻬـــﺎ ﻛﻤﻴـــﺔ ﻣﻌﻘﻮﻟﺔ ﻣـــﻦ ﺍﻟﺤـــﺮﺍﺭﺓ ﺍﻟﺘﻲ‬

‫ﺟـــﺖ ‪ L25500‬ﺗﻮﻓـــﺮ ﻃﺒﺎﻋـــﺔ ﻻ ﺗﺤﺘـــﺎﺝ ﺇﻻ ﺇﻟﻰ‬

‫ﺑﺎﻹﻧﻜﺠﺖ ﻭﻫﻲ ﺍﻟﻄﺎﺑﻌﺔ ‪ .L25500‬ﻭﻗﺪ ﺗﺠﺎﻭﺏ‬

‫ﺗﺪﻓﻌﻬـــﺎ ﺍﻟﻤﺮﻭﺣـــﺔ )‪ ٤,٦‬ﻛﻴﻠـــﻮ ﻭﺍﻁ ﺑﺤـــﺪ ﺃﻗﺼﻰ(‬

‫ﺍﻟﻘﻠﻴﻞ ﻣﻦ ﺍﻟﺼﻴﺎﻧﺔ‪ ،‬ﻟﺘﺸـــﻜﻴﻠﺔ ﻣﻦ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﺑﺪﺀﴽ‬

‫ﺃﻓﺮﺍﺩ ﻣﻦ ﺍﻟﺠﻤﻬﻮﺭ ﻣﻦ ﺍﻟﻤﻬﺘﻤﻴﻦ ﺑﺸﺆﻭﻥ ﺍﻟﺼﻨﺎﻋﺔ‬

‫ﻭﻳﺘﻄﻠـــﺐ ﻫـــﺬﺍ ﺍﻷﻣـــﺮ ﻣﺼـــﺪﺭﻱ ﻃﺎﻗـــﺔ ﻛﻬﺮﺑﺎﺋﻴﺔ‬

‫ﻣﻦ ﺍﻟﻌﺮﻭﺽ ﻓﻲ ﻧﻘﺎﻁ ﺍﻟﺸـــﺮﺍﺀ ﺍﻟﺪﺍﺧﻠﻴﺔ ﻭﺭﺳﻮﻣﺎﺕ‬

‫ﺗﻢ ﺍﺧﺘﻴﺎﺭﻫﻢ ﺑﺮﺩﻭﺩ ﺃﻓﻌﺎﻝ ﻣﺨﺘﻠﻔﺔ ﺗﺮﺍﻭﺣﺖ ﻣﺎ ﺑﻴﻦ‬

‫ﺫﻭﻱ ﻃـــﻮﺭ ﺃﺣﺎﺩﻱ‪ ،‬ﻭﺍﺣـــﺪ ﻟﻠﻄﺎﺑﻌـــﺔ ﻭﺍﻵﺧﺮ ﻟﺠﻬﺎﺯ‬

‫ﺍﻟﻤﻌﺎﺭﺽ ﻭﺍﻟﺪﻳﻜﻮﺭ ﺍﻟﺪﺍﺧﻠﻲ ﻛﺎﻟﻤﻨﺴﻮﺟﺎﺕ ﻭﺍﻟﺼﻮﺭ‬

‫ﺍﻹﻋﺠﺎﺏ ﺑﻄﺎﺑﻌﺔ ﺍﻹﻧﻜﺠﺖ ﻭﺍﻟﺘﻲ ﻃﻮﺭﺕ ﺧﺼﻴﺼﴼ‬

‫ﺍﻟﺘﺴـــﺨﻴﻦ ﻭﺍﻟﺬﻱ ﻳﺠﺐ ﺃﻥ ﻳﺘﻤﻜﻦ ﻣﻦ ﺣﻤﻞ ‪١٥‬‬

‫ﺍﻟﺰﻳﺘﻴﺔ ﺍﻟﺠﺪﺍﺭﻳﺔ ﺇﻟﻰ ﺍﻟﻼﻓﺘﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ ﻭﻣﻈﻼﺕ‬

‫ﻟﻼﺳـــﺘﻔﺎﺩﺓ ﻣﻦ ﻣﺰﺍﻳﺎ ﺗﻘﻨﻴﺔ ﺃﺣﺒﺎﺭ ﻻﺗﻴﻜﺲ‪ ،‬ﻭﻟﻜﻦ‬

‫ﺃﻣﺒﻴـــﺮﴽ ﺇﺫ ﻳﺠﺐ ﺗﻌﺪﻳﻞ ﺍﻟﺠـــﻮ ﻛﻲ ﻳﺘﻼﺀﻡ ﻣﻊ ﻋﻤﻞ‬

‫ﺍﻟﺤﺎﻓﻼﺕ ﻭﺃﻏﻄﻴﺔ ﺍﻟﻤﺮﻛﺒﺎﺕ ﺃﻭﺳﻊ ﻣﻤﺎ ﻫﻮ ﻣﻤﻜﻦ‬

‫ﻣﻊ ﺑﻌﺾ ﺍﻟﺘﺤﻔﻆ ﺑﺸـــﺄﻥ ﻣـــﺎ ﺇﺫﺍ ﻛﺎﻥ ﺍﻹﻃﻼﻕ ﻳﻌﺪ‬

‫ﺍﻟﻄﺎﺑﻌـــﺔ‪ .‬ﻭﺭﻏـــﻢ ﺍﻟﻤﺰﺍﻳﺎ ﺍﻟﻜﺒﻴـــﺮﺓ ﻟﻠﺘﺠﻔﻴﻒ ﺑﺤﻴﺚ‬

‫ﻣـــﻊ ﺍﻟﻄﺒﺎﻋﺔ ﺫﺍﺕ ﺍﻷﺣﺒﺎﺭ ﺍﻟﻤﺬﺍﺑﺔ ﺃﻭ ﺫﺍﺕ ﺍﻷﺳـــﺎﺱ‬

‫‪ME Printer November 2009‬‬

‫ﻧﻘﻠﺔ ﺟﻴﺪﺓ ﻣﻦ ﺟﺎﻧﺐ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺼﻨﻌﺔ‪.‬‬

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‫ﻧﺒـــﺪﺃ ﺑﺎﻹﻳﺠﺎﺑﻴـــﺎﺕ ﺃﻭ ً‬ ‫ﻻ‪ ،‬ﻓﺎﻟﻄﺎﺑﻌـــﺔ ‪ L25500‬ﺗـــﻢ‬

‫ﻳﻘﺪﺭﻫﺎ ﺃﻱ ﻣﺴﺘﺨﺪﻡ ﻵﻟﺔ ﺫﺍﺕ ﺃﺳﺎﺱ ﻣﺎﺋﻲ‪ ،‬ﺇﻻ ﺃﻥ‬

‫ﺍﻟﻤﺎﺋﻲ ﻟﻮﺣﺪﻫﺎ‪.‬‬

‫ﺍﻟﻤﺨﺮﺟﺎﺕ ﺗﻜﻮﻥ ﺟﺎﻫﺰﺓ ﻟﻼﺳـــﺘﺨﺪﺍﻡ ﺃﻭ ﺍﻟﺘﺼﻔﻴﺢ‬

‫ﻭﻷﻧﻬـــﺎ ﻣﺼﻨﻌـــﺔ ﻟﻠﺘﻘﻠﻴﻞ ﻣـــﻦ ﺗﺄﺛﻴـــﺮ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ‬

‫ﺗﻄﻮﻳﺮﻫـــﺎ ﻣـــﻦ ﺍﻟﻄﺎﺑﻌـــﺔ ‪ Z6100‬ﻭﺍﻟﺘـــﻲ ﺣﻘﻘـــﺖ‬

‫ﻟـــﺪﻯ ﺧﺮﻭﺟﻬﺎ ﻣﻦ ﺍﻟﻄﺎﺑﻌﺔ‪ .‬ﻭﻻ ﺣﺎﺟﺔ ﻟﻠﺸـــﻚ ﻓﻲ‬

‫ﺍﻟﺒﻴﺌﺔ‪ ،‬ﻓﺈﻥ ﺃﺣﺒﺎﺭ ﻻﺗﻴﻜﺲ ﺗﺼﺪﺭ ﻣﻄﺒﻮﻋﺎﺕ ﺧﺎﻟﻴﺔ‬

‫ﻧﺠﺎﺣـــﴼ ﻣﻨﻘﻄـــﻊ ﺍﻟﻨﻈﻴـــﺮ‪ .‬ﻭﺇﺫﺍ ﻛﺎﻧـــﺖ ﻣﻌﺮﻓﺘﻜـــﻢ‬

‫ﺟـــﻮﺩﺓ ﺍﻟﻄﺒﺎﻋﺔ ﺃﻭ ﺣﺘﻰ ﺳـــﺮﻋﺔ ﺍﻟﻤﺨﺮﺟﺎﺕ‪ ،‬ﻭﺫﻟﻚ‬

‫ﻣﻦ ﺍﻟﺮﻭﺍﺋﺢ ﺗﺴﻤﺢ ﺑﻮﺿﻌﻬﺎ ﻓﻲ ﺃﻣﺎﻛﻦ ﻧﻘﺎﻁ ﺍﻟﺸﺮﺍﺀ‬

‫ﺑﺘﺴﻤﻴﺔ ﺇﺗﺶ ﺑﻲ ﻟﻄﺎﺑﻌﺎﺕ ﺍﻹﻧﻜﺠﺖ ﺍﻟﺘﻲ ﺗﻨﺘﺠﻬﺎ‬

‫ﻷﺕ ﺍﻟﻤﻮﺍﺻﻔﺎﺕ ﻣﺮﻧﺔ ﻟﻠﻐﺎﻳﺔ‪.‬‬

‫ﺣﻴـــﺚ ﺗﻌﺪ ﺍﻟﺮﻭﺍﺋـــﺢ ﻣﺼﺪﺭ ﻗﻠﻖ‪ ،‬ﻭﺃﺣﺒـــﺎﺭ ﻻﺗﻴﻜﺲ‬

‫ﺿﻌﻴﻔﺔ ﻓﻼ ﺗﻘﻠﻘﻮﺍ‪ ،‬ﻓﺈﺗﺶ ﺑﻲ ﻓﻲ ﺍﻷﺳﺎﺱ ﺍﺗﺨﺬﺕ‬

‫ﻭﺗﺴـــﺘﺨﺪﻡ ﻃﺎﺑﻌـــﺎﺕ ﺩﻳﺰﺍﻳﻦ ﺟـــﺖ ‪ L25500‬ﻣﻦ‬

‫ﻏﻴـــﺮ ﻗﺎﺑﻠﺔ ﻟﻼﺷـــﺘﻌﺎﻝ ﻭﻏﻴـــﺮ ﻗﺎﺑﻠـــﺔ ﻟﻼﺣﺘﺮﺍﻕ ﻭﻻ‬

‫ﻫﻴـــﻜﻞ ﺍﻟﻨﻤـــﻮﺫﺝ ﺍﻷﻭﻝ ﻭﻗﺎﻣﺖ ﺑﺘﻘﻮﻳﺘـــﻪ ﻟﺘﻤﻜﻴﻨﻪ‬

‫ﺇﺗﺶ ﺑـــﻲ ﺃﺟﻬﺰﺓ ﺗﺴـــﺨﻴﻦ ﺇﺷـــﻌﺎﻋﻴﺔ ﺩﺍﺧﻠﻴﺔ ﻭﺗﻴﺎﺭ‬

‫ﺗﺘﻄﻠﺐ ﻋﻼﻣﺎﺕ ﺗﺤﺬﻳﺮ ﺑﻮﺟﻮﺩ ﻣﺨﺎﻃﺮ ﻛﻤﺎ ﺇﻧﻬﺎ ﻻ‬

‫ﻣﻦ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺗﺸـــﻜﻴﻠﺔ ﺃﻭﺳـــﻊ ﺑﻜﺜﻴـــﺮ ﻭﺃﺛﻘﻞ ﺇﻟﻰ‬

‫ﻫﻮﺍﺋﻲ ﺇﺟﺒـــﺎﺭﻱ ﻟﻤﻌﺎﻟﺠﺔ ﺃﺣﺒﺎﺭ ﻻﺗﻴﻜﺲ ﻣﻦ ﺇﺗﺶ‬

‫ﺗﺤﺘﻮﻱ ﻋﻠﻰ ﻣﻠﻮﺛﺎﺕ ﻫﻮﺍﺀ ﺧﻄﻴﺮﺓ‪ .‬ﻭﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ‪،‬‬

‫ﺣـــﺪ ﻛﺒﻴﺮ ﻣﻦ ﺍﻟﻤﻮﺍﺩ‪ .‬ﻭﺳـــﺒﺐ ﺍﻟﻘﻴـــﺎﻡ ﺑﻬﺬﻩ ﺍﻟﺘﻘﻮﻳﺔ‬

‫ﺑـــﻲ ﻭﺇﻧﺘﺎﺝ ﻣﻄﺒﻮﻋﺎﺕ ﺟﺎﻓﺔ ﺩﺍﺧـــﻞ ﺍﻟﻄﺎﺑﻌﺔ‪ .‬ﻭﺇﻧﺘﺎﺝ‬

‫ﻓﻬـــﻲ ﻻ ﺗﺘﻄﻠﺐ ﻣﻌـــﺪﺍﺕ ﺗﻬﻮﻳﺔ ﺧﺎﺻـــﺔ ﺃﻭ ﻣﻌﺪﺍﺕ‬

‫ﻭﺍﺿـــﺢ ﻟﻠﻐﺎﻳﺔ‪ ،‬ﻓﺒﺎﺳـــﺘﺨﺪﺍﻡ ﺍﻷﺣﺒﺎﺭ ﺫﺍﺕ ﺍﻷﺳـــﺎﺱ‬

‫ﺍﻟﻌﻤـــﻞ ﻳﻨﻈﻢ ﻭﻳﺘـــﻢ ﺗﺤﺴـــﻴﻦ ﺇﺟﻤﺎﻟـــﻲ ﺍﻹﻧﺘﺎﺟﻴﺔ‬

‫ﺗﺠﻔﻴﻒ ﺧﺎﺭﺟﻴﺔ‪.‬‬

‫ﺍﻟﻼﺗﻴﻜـــﺲ ﻳﻤﻜـــﻦ ﻟﻠﻄﺎﺑﻌﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠﻰ ﺟﻤﻴﻊ‬

‫ﻭﺫﻟـــﻚ ﻷﻥ ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺗﺠـــﻒ ﺧـــﺎﺭﺝ ﺍﻟﻄﺎﺑﻌـــﺔ‬

‫ﻭﺃﺣﺒـــﺎﺭ ﻻﺗﻴﻜـــﺲ ﻣﻦ ﺇﺗـــﺶ ﺑﻲ ﻫﻲ ﺃﺣﺒـــﺎﺭ ﻣﻠﻮﻧﺔ‬

‫ﺍﻟﻤﻮﺍﺩ ﺗﻘﺮﻳﺒﴼ ﺷـــﺮﻳﻄﺔ ﺃﻥ ﺗﺘـــﻢ ﺗﻐﺬﻳﺘﻬﺎ ﻣﻦ ﺍﻟﻠﻔﺔ ﺃﻭ‬

‫ﻭﺗﻜـــﻮﻥ ﺟﺎﻫﺰﺓ ﻟﻠﻌـــﺮﺽ ﺃﻭ ﺍﻟﺘﺸـــﻄﻴﺐ ﺃﻭ ﺍﻹﻋﺪﺍﺩ‬

‫ﻭﺫﺍﺕ ﺃﺳـــﺎﺱ ﻣﺎﺋﻲ ﻭﻣﺼﻤﻤـــﺔ ﻟﺘﻄﺒﻴﻘﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻮﻳﺐ‪.‬‬

‫ﻟﻠﺸـــﺤﻦ‪ ،‬ﻭﻟﻴـــﺲ ﻫﻨـــﺎﻙ ﺗﻮﻗـــﻒ ﻓﻲ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ‬

‫ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﻭﺍﻟﺼﻨﺎﻋﻴـــﺔ‪ ،‬ﻭﻣﻦ ﺍﻻﺑﺘﻜﺎﺭﺍﺕ ﺍﻟﺮﺋﻴﺴـــﻴﺔ‬

‫ﻭﺍﻟﻄﺎﺑﻌﺔ ‪ L25500‬ﻣﺘﻮﻓﺮﺓ ﺑﻨﻤﻮﺫﺟﻴﻦ )ﻗﻴﺎﺳﻴﻦ(‬

‫ﺑﺴـــﺒﺐ ﺍﻧﺘﻈـــﺎﺭ ﺟﻔـــﺎﻑ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺃﻣـــﺎ ﺧﻄﻮﺍﺕ‬

‫ﻓـــﻲ ﺃﺣﺒـــﺎﺭ ﺇﺗﺶ ﺑـــﻲ ﻻﺗﻴﻜﺲ ﻫـــﻮ ﺍﺣﺘﻮﺍﺀﻫﺎ ﻋﻠﻰ‬

‫ﻭﻫﻤـــﺎ ‪ ٤٢‬ﻭ‪ ٦٠‬ﺇﻧﺸـــﴼ )‪ ١,٠٧‬ﻭ‪ ١,٥‬ﻣﺘـــﺮ(‪ ،‬ﻭﺗﺄﺗـــﻲ‬

‫ﺍﻹﻧﺘﺎﺝ ﺃﻭ ﻣﺴـــﺎﺣﺔ ﺍﻷﺭﺽ ﺍﻹﺿﺎﻓﻴﺔ ﻓﻐﻴﺮ ﻣﻄﻠﻮﺑﺔ‬

‫ﺟﺰﺋﻴـــﺎﺕ ﻣﺮﻛﺒـــﺎﺕ ﺍﻟﻼﺗﻴﻜـــﺲ ﺍﻟﻜﻴﻤﻴﺎﺋﻴـــﺔ‪ .‬ﻭﺍﻟــــ‬

‫ﻣﻮﺍﺻﻔـــﺎﺕ ﻣﻦ ﺍﻟﻮﻳﺐ ﺇﻟﻰ ﺍﻟﻮﻳـــﺐ ﻭﻣﻦ ﺍﻟﻮﻳﺐ ﺇﻟﻰ‬

‫ﻭﺫﻟـــﻚ ﻷﻥ ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺗـــﻢ ﻣﻦ ﺧـــﻼﻝ ﻣﺠﻔﻒ‬

‫”ﻻﺗﻴﻜـــﺲ“ ﻫـــﻮ ﻣﺼﻄﻠـــﺢ ﻳﺼـــﻒ ﺍﻟﺘﻨﺎﺛـــﺮ ﺍﻟﻤﺎﺋﻲ‬

‫ﺍﻟﻮﺭﻗـــﺔ ﻣـــﻊ ﺍﻟﻄﺎﺑﻌـــﺔ ﻭﻫـــﻲ ﻣﺪﻣﺠﺔ ﻣـــﻊ ﻃﺎﺑﻌﺎﺕ‬

‫ﻃﺒﺎﻋﺔ ﺧﺎﺭﺟﻲ‪ .‬ﻭﻳﻤﻜﻦ ﺗﺼﻔﻴﺢ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﻋﻠﻰ‬

‫ﺍﻟﺜﺎﺑﺖ ﻟﺠﺰﻳﺌـــﺎﺕ ﺍﻟﻤﺮﻛﺒﺎﺕ ﺍﻟﻜﻴﻤﻴﺎﺋﻴﺔ ﺍﻟﻤﺠﻬﺮﻳﺔ‪،‬‬

‫ﺍﻹﺗـــﺶ ﺑﻲ ﺑﺸـــﻜﻞ ﺷـــﺎﻣﻞ ﺑﺤﻴﺚ ﻳﻤﻜـــﻦ ﺇﺟﺮﺍﺀ‬

‫ﺍﻟﻔـــﻮﺭ ﻭﺫﻟﻚ ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﻋﻤﻠﻴﺎﺕ ﻣﻌﺎﻟﺠـــﺔ ﺑﺎﺭﺩﺓ ﺃﻭ‬

‫ﻣـــﻦ ﺍﻷﻫﻤﻴﺔ ﺑﻤـــﻜﺎﻥ ﻋﺪﻡ ﺍﻟﺨﻠﻂ ﺑﻴـــﻦ ﺍﻟﻤﺮﻛﺒﺎﺕ‬

‫ﺃﺑﻮﻇﺒﻲ‪ :‬ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻭﻛﻠﻴﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻌﻠﻴﺎ‬ ‫ﺗﻄﻠﻘﺎﻥﺃﻛﺎﺩﻳﻤﻴﺔﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺪﻓﻌﺔ ﺍﻷﻭﻟﻰ ﻣﻦ ﻃﻠﺒﺔ ”ﺑﺮﻧﺎﻣﺞ ﺍﻻﺳﺘﻌﺪﺍﺩ ﻟﻠﻌﻤﻞ“ ﺑﺪﺃﺕ ﺍﻟﺪﺭﺍﺳﺔ ﻓﻲ ‪ ٣٠‬ﺃﻏﺴﻄﺲ ﺍﻟﻤﺎﺿﻲ‬ ‫ﺩﺧﻠﺖﺍﻟﺸﺮﻛﺔﺍﻟﻤﺘﺤﺪﺓﻟﻠﻄﺒﺎﻋﺔﻭﺍﻟﻨﺸﺮ‪،‬ﻭﻫﻲﺷﺮﻛﺔ‬ ‫ﻃﺒﺎﻋﺔ ﺗﺎﺑﻌﺔ ﻭﻣﻤﻠﻮﻛﺔ ﻛﻠﻴﴼ ﻟﺸﺮﻛﺔ ﺃﺑﻮﻇﺒﻲ ﻟﻺﻋﻼﻡ‪،‬‬

‫ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻭﺍﻟﺠﺮﺍﻓﻴﻚ“‪.‬‬

‫ﻭﻳﻀﻴـــﻒ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻛﻤﺎ ﺇﻧﻨﺎ ﻧﻬـــﺪﻑ ﺇﻟﻰ ﺗﻄﻮﻳﺮ ﻗﻄﺎﻉ‬

‫ﻓﻲ ﺗﻌﺎﻭﻥ ﻣﻊ ﻛﻠﻴﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻌﻠﻴﺎ ﻟﻺﻋﻼﻥ ﺭﺳـــﻤﻴﺎ‬

‫ﺍﻟﻤﻮﺍﺭﺩ ﺍﻟﺒﺸـــﺮﻳﺔ ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﻋﻦ ”ﺃﻛﺎﺩﻳﻤﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺸﺘﺮﻛﺔ ﺑﻴﻦ ﻛﻠﻴﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ‬

‫ﻭﻛﺬﻟـــﻚ ﺗﻄﻮﻳـــﺮ ﻗـــﻮﺓ ﻋﺎﻣﻠـــﺔ ﻣﻮﺍﻃﻨﺔ ﻛﻔـــﻮﺀﺓ‪ ،‬ﻫﺬﺍ‬

‫ﺍﻟﻌﻠﻴﺎ ﻭﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ“‪ .‬ﻭﻗﺪ ﺑﺪﺃﺕ‬

‫ﺇﺿﺎﻓﺔ ﺇﻟﻰ ﺇﺩﺧﺎﻝ ﺗﻘﻨﻴﺎﺕ ﺇﺑﺪﺍﻋﻴﺔ ﺟﺪﻳﺪﺓ ﺳـــﻮﺍﺀ ﺇﻟﻰ‬

‫ﺃﻛﺎﺩﻳﻤﻴـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ”ﺑﺮﻧﺎﻣﺞ ﺍﻻﺳـــﺘﻌﺪﺍﺩ ﻟﻠﻌﻤﻞ“ ﻓﻲ‬

‫ﺍﻟﺪﻭﻟﺔ ﺃﻭ ﺇﻟﻰ ﺩﻭﻝ ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ“‪.‬‬

‫ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺷﻬﺎﺩﺓ ﻛﻠﻴﺎﺕ‬

‫ﻭﺗﻬـــﺪﻑ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻤﺘﺤـــﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﺇﻟﻰ‬

‫ﺍﻟﺘﻘﻨﻴـــﺔ ﺍﻟﻌﻠﻴﺎ )ﺇﻧﺠﺎﺯ( ﻋﻘﺐ ﻣﺬﻛﺮﺓ ﺍﻟﺘﻔﺎﻫﻢ ﺍﻟﻤﻮﻗﻌﺔ‬

‫ﺇﺩﺧـــﺎﻝ ﺷـــﻬﺎﺩﺓ ﺍﻟﺪﺑﻠﻮﻡ ﻓﻲ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻓﻲ‬

‫ﺑﻴﻦ ﺍﻟﻤﺆﺳﺴﺔ ﻓﻲ ﻳﻨﺎﻳﺮ ‪.٢٠٠٩‬‬

‫ﻭﻗﺖ ﻣﻦ ﺍﻟﻌﺎﻡ ﺍﻟﻘﺎﺩﻡ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻣﻨﺢ ﺷـــﻬﺎﺩﺓ ﺍﻟﺪﺑﻠﻮﻡ‬

‫ﻭﻗﺪ ﻭﻗﻊ ﺍﻻﺧﺘﻴﺎﺭ ﻋﻠﻰ ﺍﺛﻨﻴﻦ ﻭﻋﺸﺮﻳﻦ ﻣﻦ ﺍﻟﻄﻠﺒﺔ‬

‫ﻓﻲ ﺇﺩﺍﺭﺓ ﺍﻟﻄﺒﺎﻋﺔ ﺑﻌﺪ ﺫﻟﻚ‪.‬‬

‫ﺿﻤـــﻦ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﺍﻷﻭﻟﻰ ”ﺑﺮﻧﺎﻣﺞ‬

‫ﻛﻤﺎ ﻳﻘﻮﻝ ﺍﻟﺪﻛﺘﻮﺭ ﻓﺮﻳﺪ ﺍﻟﻴﺤﻜﻲ‪ ،‬ﺍﻟﻌﻤﻴﺪ ﺍﻟﻤﺴـــﺎﻋﺪ‬

‫ﻣـــﻊ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ ﺑﺘﺪﺭﻳﺐ‬

‫ﺍﻻﺳـــﺘﻌﺪﺍﺩ ﻟﻠﻌﻤـــﻞ“ ﻭﺍﻟﺘﻲ ﺑﺪﺃﺕ ﺍﻟﺪﺭﺍﺳـــﺔ ﻓﻲ ‪٣٠‬‬

‫ﻟﺒﺮﻧﺎﻣﺞ ﺍﻟﻄﺒﺎﻋﺔ ﻓـــﻲ ﻛﻠﻴﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻌﻠﻴﺎ‪” :‬ﻗﺎﻣﺖ‬

‫ﺍﻟﻤﺮﺷـــﺤﻴﻦ ﻋﻠـــﻰ ﺃﻛﺜﺮ ﺍﻷﺟﻬـــﺰﺓ ﺗﻄـــﻮﺭﴽ ﻭﺗﻌﻘﻴﺪﴽ‬

‫ﺃﻏﺴﻄﺲ ‪.٢٠٠٩‬‬

‫ﻛﻠﻴـــﺎﺕ ﺍﻟﺘﻘﻨﻴـــﺔ ﺍﻟﻌﻠﻴـــﺎ ﺑﺈﻋـــﺪﺍﺩ ﻣﻨﻬـــﺎﺝ ﻣﺤﺪﺩ ﻓﻲ‬

‫ﻭﺫﻟـــﻚ ﻓـــﻲ ﻣﻨﺸـــﺂﺕ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻤﺘﺤـــﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ‬

‫ﻭﺻﺮﺡ ﻋﻠﻲ ﺳـــﻴﻒ ﺍﻟﻨﻌﻴﻤـــﻲ‪ ،‬ﺍﻟﺮﺋﻴـــﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ‬ ‫ﻟﻠﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ‪ ،‬ﻓﻲ ﻫـــﺬﺍ ﺍﻟﺼﺪﺩ ﻗﺎﺋ ً‬ ‫ﻼ‪:‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ ﺿﻤـــﻦ ﻣـــﻮﺍﺩ ﺗﺪﺭﻳـــﺲ ﺑﺮﻧﺎﻣـــﺞ‬

‫ﻭﺍﻟﻨﺸـــﺮ‪ ،‬ﻭﻟـــﺪﻯ ﺇﻛﻤـــﺎﻝ ﺍﻟﺒﺮﻧﺎﻣـــﺞ ﺑﻨﺠﺎﺡ ﺳـــﺘﻘﻮﻡ‬

‫”ﺗﻌﺪ ﺃﻛﺎﺩﻳﻤﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺸﺘﺮﻛﺔ ﺍﻟﺨﺎﺻﺔ ﺑﻜﻠﻴﺎﺕ‬

‫ﺍﻻﺳـــﺘﻌﺪﺍﺩ ﻟﻠﻌﻤـــﻞ ﻟﻬـــﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ ﺍﻟﺨﺎﺻـــﺔ‪ ،‬ﻭﻗﺪ‬ ‫ﺑـــﺪﺃﺕ ﺍﻟﺪﺭﺍﺳـــﺔ ﻓﻌ ً‬ ‫ﻼ ﻓـــﻲ ‪ ٣٠‬ﺃﻏﺴـــﻄﺲ ﺍﻟﻤﺎﺿﻲ‬

‫ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻓﻮﺭﴽ ﺑﻤﻨﺢ ﻓﺮﺹ‬ ‫ﺗﻮﻇﻴﻒ ﻟﻠﺨﺮﻳﺠﻴﻦ ﻓﻲ ﻣﺨﺘﻠﻒ ﺇﺩﺍﺭﺍﺕ ﺍﻟﻤﺆﺳﺴﺔ‪.‬‬

‫ﻓﻲ ﺑﺮﻧﺎﻣﺞ ﺍﻹﺳﺘﻌﺪﺍﺩ ﻟﻠﻌﻤﻞ‪ ،‬ﺇﻓﺘﺘﺎﻥ‬

‫ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻌﻠﻴﺎ ﻭﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ‬

‫ﻭﺳﺘﺴـــﺘﻤﺮ ﻟﺜﻼﺛـــﺔ ﻓﺼـــﻮﻝ ﺩﺭﺍﺳـــﻴﺔ ﻳﺘﻠﻘـــﻰ ﻓﻴﻬﺎ‬

‫ﺍﻷﻭﻟـــﻰ ﻣـــﻦ ﻧﻮﻋﻬـــﺎ ﻓـــﻲ ﻣﻨﻄﻘـــﺔ ﺍﻟﺨﻠﻴـــﺞ ﺣﻴﺚ‬

‫ﺍﻟﻄﻠﺒـــﺔ ﺗﺪﺭﻳﺒـــﴼ ﻋﻤﻠﻴﴼ ﺑﺸـــﻜﻞ ﺭﺋﻴﺴـــﻲ ﻓﻲ ﻣﺠﺎﻝ‬

‫ﺇﺿﺎﻓـــﺔ ﻟﺬﻟـــﻚ ﻭﺿﻤـــﻦ ﺟﻬﻮﺩﻫـــﺎ ﻟﺪﻋـــﻢ ﺑﺮﻧﺎﻣـــﺞ‬

‫ﻓﺮﺍﺝ‪ ،‬ﻗﺴﻢ ﺍﻟﺨﺒﺮﺍﺕ ﺍﻟﻌﻤﻠﻴﺔ ﻓﻲ ﺑﺮﻧﺎﻣﺞ‬

‫ﺳـــﻴﺘﻮﻟﻰ ﺧﺮﻳﺠﻮﻫـــﺎ ﻣﻮﺍﻗـــﻊ ﺃﺳﺎﺳـــﻴﺔ ﻓـــﻲ ﻣﺠﺎﻝ‬

‫ﺍﻟﻄﺎﺑﻌﺎﺕ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻔﺼـــﻞ ﺍﻟﺜﺎﻟﺚ ﻭﺍﻷﺧﻴﺮ ﻣﻨﻬﺎ‬

‫ﺍﻟﻌﺮﺑﻴـــﺔ ﺍﻟﻤﺘﺤـــﺪﺓ ﻭﻣﺠﻠـــﺲ ﺃﺑﻮﻇﺒـــﻲ ﻟﻠﺘﻮﻃﻴـــﻦ‪،‬‬

‫ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺠﺮﺍﻓﻴﻚ ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ ﺍﻟﺪﻭﻟﺔ‪.‬‬

‫ﻣﺨﺼﺺ ﺃﺳﺎﺳﴼ ﻟﻠﻘﻴﺎﻡ ﺑﻤﺸﺎﺭﻳﻊ ﻣﺤﺎﻛﺎﺓ ﻭﺍﻟﺘﺪﺭﻳﺐ‬

‫ﺳـــﺘﻘﻮﻡ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﺑﻤﻨﺢ‬

‫ﺍﻟﺘﻮﻃﻴـــﻦ ﻭﺍﻟﺬﻱ ﺃﻃﻠﻘﺘـــﻪ ﺣﻜﻮﻣﺔ ﺩﻭﻟـــﺔ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﺗﻌﺘﻤﺪ ﺭﺅﻳﺘﻨﺎ ﻋﻠﻰ ﺗﻌﻠﻴﻢ ﻭﺗﺪﺭﻳﺐ ﻭﺇﻋﺪﺍﺩ ﺍﻟﻄﻠﺒﺔ‪ ،‬ﻻ‬

‫ﻋﻠـــﻰ ﺃﻋﻤـــﺎﻝ ﻣﺤﺪﺩﺓ ﺇﺿﺎﻓـــﺔ ﺇﻟﻰ ﻓﺘﺮﺍﺕ ﺗﻨﺴـــﻴﺐ‬

‫ﺳـــﻴﻤﺎ ﺍﻟﻘﺎﺩﻣﻴﻦ ﻣﻦ ﺍﻟـــﺪﻭﻝ ﺍﻟﻌﺮﺑﻴﺔ‪ ،‬ﻭﺍﻟﺬﻳﻦ ﻳﻤﻜﻦ‬

‫ﻟﻠﻌﻤﻞ ﺗﺘﺮﺍﻭﺡ ﺑﻴﻦ ‪ ٨-٦‬ﺃﺳﺎﺑﻴﻊ“‪.‬‬

‫ﺍﻟﻌﺎﻟـــﻲ ﻭﺗﻄﻮﻳﺮﻫـــﻢ ﻣﻬﻨﻴـــﺎ ﺑﻐﻴـــﺔ ﺍﻟﺘﺸـــﺠﻴﻊ ﻋﻠﻰ‬

‫ﺃﻥ ﻳﺼﺒﺤـــﻮﺍ ﻗﻴﺎﺩﻳـــﻦ ﻣﺤﺘﺮﻓﻴـــﻦ ﻭﻛﻔﻮﺋﻴـــﻦ ﻓـــﻲ‬

‫ﻛﻤـــﺎ ﻭﺳـــﺘﻘﻮﻡ ﻛﻠﻴـــﺎﺕ ﺍﻟﺘﻘﻨﻴـــﺔ ﺍﻟﻌﻠﻴﺎ ﻭﺑﺎﻟﺘﻨﺴـــﻴﻖ‬

‫ﻣﺸﺎﺭﻛﺔ ﺍﻹﻣﺎﺭﺍﺗﻴﻴﻦ ﻓﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‪.‬‬

‫ﺍﻟﺨﺮﻳﺠﻴـــﻦ ﺍﻟﻔﺮﺻـــﺔ ﻟﻤﻮﺍﺻﻠﺔ ﺩﺭﺍﺳـــﺘﻬﻢ ﻟﻠﺘﻌﻠﻴﻢ‬

‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ‪:‬‬ ‫ﻣﺤﻤﺪ ﺑﻠﻴﻚ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﺘﺴﻮﻳﻖ ﻭﺍﻟﻤﻮﻇﻒ‬ ‫ﺍﻷﻗﺪﻡ ﻟﻠﻌﻼﻗﺎﺕ ﺍﻟﻌﺎﻣﺔ ﻓﻲ ﻛﻠﻴﺔ ﺃﺑﻮ‬ ‫ﻇﺒﻲ ﻟﻠﺮﺟﺎﻝ‪ ،‬ﺩ‪.‬ﺑﺴﺎﻡ ﺍﻟﺤﺴﻮ‪ ،‬ﻣﻨﺴﻖ‬ ‫ﺍﻟﺘﻮﻇﻴﻒ ﻓﻲ ﺑﺮﻧﺎﻣﺞ ﺍﻹﺳﺘﻌﺪﺍﺩ ﻟﻠﻌﻤﻞ‪،‬‬ ‫ﺩﻭﻟﻮﺭﻳﺲ ﻣﻜﻨﻴﻞ‪ ،‬ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ‬

‫ﺍﻹﺳﺘﻌﺪﺍﺩ ﻟﻠﻌﻤﻞ‪ ،‬ﺩ‪.‬ﻓﺮﻳﺪ ﺍﻟﻴﺤﻜﻲ‪،‬‬ ‫ﺍﻟﻌﻤﻴﺪ ﺍﻟﻤﺴﺎﻋﺪ ﻟﺒﺮﻧﺎﻣﺞ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ‬ ‫ﻛﻠﻴﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻌﻠﻴﺎ‪ ،‬ﻋﻠﻲ ﺳﻴﻒ ﺍﻟﻨﻌﻴﻤﻲ‪،‬‬ ‫ﺍﻟﺮﺋﻴﺲ ﺍﻟﺘﻨﻔﻴﺬﻱ ﻓﻲ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‪ ،‬ﻭﺑﻠﻴﻨﺪﺍ ﻣﺎﻧﺰ‪ ،‬ﺍﻟﻤﺴﻨﻖ‬ ‫ﺍﻷﻛﺎﺩﻳﻤﻲ ﻓﻲ ﺑﺮﻧﺎﻣﺞ ﺍﻹﺳﺘﻌﺪﺍﺩ ﻟﻠﻌﻤﻞ‬

‫ﻟﺒﻨﺎﻥ‪ :‬ﻣﻄﺒﻌﺔ ﺑﻴﺒﺮﻣﻮﻥ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺗﺘﻮﺳﻊ ﻣﻊ ﺃﺟﻬﺰﺓ ﻫﻴﺪﻟﺒﺮﺝ‬ ‫ﺍﻟﻬﺪﻑ ﻣﻦ ﺍﻟﺼﻔﻘﺔ ﺍﻷﺧﻴﺮﺓ ﻫﻮ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺃﺣﺠﺎﻡ ﺃﻛﺒﺮ ﻣﻦ ﺃﻋﻤﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻲ ﺗﺘﻠﻘﺎﻫﺎ ﺍﻟﺸﺮﻛﺔ‬ ‫ﻋﻘﺪﺕ ﻣﻄﺒﻌﺔ ﺑﻴﺒﺮﻣﻮﻥ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻓﻲ ﻟﺒﻨﺎﻥ ﺻﻔﻘﺔ‬

‫ﺁﻻﺕ ﻫﻴﺪﻟﺒﺮﺝ ﻭﺍﻟﺘﻲ ﻧﻌﻤﻞ ﻋﻠﻴﻬﺎ ﻣﻨﺬ ﺍﻟﻌﺎﻡ ‪٢٠٠٣‬‬

‫ﻣﻊ ﻫﻴﺪﻟﺒﺮﺝ ﻟﺒﻨﺎﻥ ﺍﺷـــﺘﺮﺕ ﺑﻤﻮﺟﺒﻬﺎ ﺁﻻﺕ ﺑﺮﻧﺖ‬

‫ﻋﻨﺪﻣـــﺎ ﻗﻤﻨـــﺎ ﺑﺸـــﺮﺍﺀ ﺁﻟﺔ ﺟﻲ ﺗـــﻲ ﺃﻭ ‪ ٥٢‬ﺫﺍﺕ ﻟﻮﻥ‬

‫ﻣﺎﺳﺘﺮ ﺟﻲ ﺗﻲ ﺃﻭ ‪ ١-٥٢‬ﻭﺳﺒﻴﺪ ﻣﺎﺳﺘﺮ ‪ ،٢-٧٤‬ﻣﻊ‬

‫ﻭﺍﺣﺪ ﻭﻗﺎﻃﻌﺔ ﺍﻟﻮﺭﻕ ‪ ٧٨‬ﺇﻱ ﺩﻱ ﻣﻦ ﺑﻮﻻﺭ ﻭﻃﺎﻭﻳﺔ‬

‫ﻧﻈﺎﻡ ﺳﻴﺮ ﺍﻟﻌﻤﻞ ‪ CIP4‬ﻭ‪ CPC‬ﻣﻊ ﻭﺻﻠﺔ ﺗﻔﺎﻋﻞ‬

‫ﺍﻟﻮﺭﻕ ‪ T34‬ﻣﻦ ﺇﺷﺘﺎﻝ“‪.‬‬

‫ﺑﺮﻧﻴﻜﺖ ﻟﻠﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ‪.‬‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺳـــﻮﻑ ﺗﺨـــﺪﻡ ﻫـــﺬﻩ ﺍﻟﺼﻔﻘـــﺔ ﺃﻋﻤﺎﻟﻨﺎ‬

‫ﻭﺍﻟﻬـــﺪﻑ ﻣـــﻦ ﺷـــﺮﺍﺀ ﺍﻟﻄﺎﺑﻌـــﺔ ﺑﺮﻧـــﺖ ﻣﺎﺳـــﺘﺮ ﺟﻲ‬

‫ﺍﻹﺿﺎﻓﻴـــﺔ ﻭﺍﻷﺣﺠـــﺎﻡ ﺍﻟﻜﺒﻴـــﺮﺓ ﻣـــﻦ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻲ‬

‫ﺗـــﻲ ﺃﻭ ‪ ٥٢‬ﻫـــﻮ ﺍﺳـــﺘﺨﺪﺍﻣﻬﺎ ﻓﻲ ﺍﻟﻌﻤـــﻞ ﺍﻟﺘﺠﺎﺭﻱ‬

‫ﺗﻜﻠﻒ ﺑﻬﺎ ﺍﻟﺸﺮﻛﺔ“‪.‬‬

‫ﻛﺎﻟﻘﺮﻃﺎﺳـــﻴﺔ ﻭﺑﻄﺎﻗـــﺎﺕ ﺍﻟﺘﻌﺮﻳـــﻒ ﺍﻟﺸـــﺨﺼﻴﺔ‬

‫ﻭﻳﺸـــﻴﺪ ﺃﺑﻲ ﺻﻌﺐ ﻛﺬﻟـــﻚ ﺑﺨﺪﻣﺎﺕ ﻣـــﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ‬

‫ﻭﺍﻻﺳـــﺘﻤﺎﺭﺍﺕ ﻭﺍﻟﺒﻄﺎﻗـــﺎﺕ ﺍﻟﺒﺮﻳﺪﻳـــﺔ ﻭﺑﻄﺎﻗـــﺎﺕ‬

‫ﺍﻟﺘـــﻲ ﺗﻘﺪﻣﻬـــﺎ ﻫﻴﺪﻟﺒـــﺮﺝ ﻭﺍﻟﺘـــﻲ ﺗﻌـــﺪ ﻣـــﻦ ﺍﻟﻤﺰﺍﻳﺎ‬

‫ﻓﺘﻮﻓﺮ ﺗﻌﺪﺩﺍ ﻓﻲ ﺍﻻﺳﺘﺨﺪﺍﻣﺎﺕ ﻣﻦ ﺧﻼﻝ ﺗﺸﻜﻴﻠﺔ‬ ‫ﻭﺍﺳـــﻌﺔ ﻣﻦ ﺧﻴـــﺎﺭﺍﺕ ﺍﻟﻘﻄـــﻊ ﺍﻟﻨﺼﻔـــﻲ ﻭﺍﻟﻜﺘﻴﺒﺎﺕ‬

‫ﺑﺎﻟﻘـــﻮﻝ‪” :‬ﺛﻤﺔ ﻣﺰﻳﺪ ﻣﻦ ﺍﻻﺳـــﺘﺜﻤﺎﺭﺍﺕ ﻓﻲ ﺍﻟﻄﺮﻳﻖ‪،‬‬

‫ﻭﺍﻟﻨﺸﺮﺍﺕ ﻭﺍﻟﻌﻼﻣﺎﺕ ﻭﺍﻟﻤﻠﺼﻘﺎﺕ ﻭﺍﻟﻌﻼﻣﺎﺕ ﺍﻟﺘﻲ‬

‫ﻓﻨﺤﻦ ﻧﺨﻄﻂ ﻟﺘﺮﻛﻴﺐ ﺁﻟﺔ ﺳﺒﻴﺪ ﻣﺎﺳﺘﺮ‪ ٥٢‬ﺃﻧﻴﻜﻮﻟﻮﺭ‬

‫ﺗﻮﺿﻊ ﻋﻠﻰ ﺭﻓﻮﻑ ﺍﻟﻤﺤﻼﺕ‪.‬‬

‫ﻭﺍﻟﺘـــﻲ ﺃﺭﻯ ﺃﻧﻬﺎ ﺿـــﺮﻭﺭﺓ ﺑﻤﻜﺎﻥ ﻟﻜﻞ ﻣﻄﺒﻌﺔ ﺗﺘﻤﺘﻊ‬

‫ﻭﻋﻠـــﻖ ﻏﺎﺑﻲ ﺃﺑﻲ ﺻﻌﺐ‪ ،‬ﺍﻟﻤﺎﻟﻚ ﻭﺍﻟﻤﺪﻳﺮ ﺍﻟﺘﻨﻔﻴﺬﻱ‬

‫ﺑﺨﺒﺮﺓ ﻣﻬﻨﻴـــﺔ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﺳـــﻮﺍﺀ‬

‫ﻟﺒﻴﺒﺮﻣـــﻮﻥ ﻋﻠـــﻰ ﺍﻟﺼﻔﻘـــﺔ ﺑﺎﻟﻘـــﻮﻝ‪” :‬ﺗﻀﻴﻒ ﻫﺬﻩ‬

‫ﺃﻛﺎﻧﺖ ﻛﺒﻴﺮﺓ ﺃﻭ ﻣﺘﻮﺳﻄﺔ ﺃﻭ ﺣﺘﻰ ﺻﻐﻴﺮﺓ‪ ،‬ﻓﻬﺬﻩ ﺍﻵﻟﺔ‬

‫ﺍﻟﺼﻔﻘـــﺔ ﺇﻟـــﻰ ﺍﻟﺨﺒﺮﺓ ﺍﻟﻄﻴﺒـــﺔ ﺍﻟﺘﻲ ﻧﺘﻤﺘـــﻊ ﺑﻬﺎ ﻣﻊ‬

‫ﺗﻀﻤﻦ ﺟﻮﺩﺓ ﻓﺎﺋﻘﺔ ﺟﺪﺍ ﻓﻲ ﻭﻗﺖ ﻗﺼﻴﺮ ﻟﻠﻐﺎﻳﺔ“‪.‬‬

‫ﻭﻛﺎﻧـــﺖ ﺑﻴﺒﺮﻣـــﻮﻥ ﻗـــﺪ ﺗﺄﺳﺴـــﺖ ﻛـــﺪﺍﺭ ﻟﻠﺘﺤﻀﻴـــﺮ‬ ‫ﺍﻟﻄﺒﺎﻋـــﻲ ﻋﺎﻡ ‪ ،١٩٩٥‬ﻓﻴﻤﺎ ﺑـــﺪﺃﺕ ﺍﻟﻌﻤﻞ ﻛﻤﻄﺒﻌﺔ‬ ‫ﻋﺎﻡ ‪ ٢٠٠٣‬ﺑﺘﺸـــﻜﻴﻠﺔ ﻣﻦ ﺁﻻﺕ ﻫﻴﺪﻟﺒﺮﺡ‪ .‬ﻭﺑﺘﻮﻓﺮ‬ ‫ﻋﻤـــﻼﺀ ﻟﻬـــﺎ ﻓﻲ ﻛﻞ ﻣـــﻦ ﺑﻴـــﺮﻭﺕ ﻭﻓﺮﻧﺴـــﺎ‪ ،‬ﺗﻘﻮﻡ‬ ‫ﺍﻟﺸـــﺮﻛﺔ ﺃﺳﺎﺳـــﴼ ﺑﺘﺠﻬﻴﺰ ﺳـــﻮﻕ ﻣﻮﺍﺩ ﺍﻟﻌﺮﺽ ﻧﻘﺎﻁ‬ ‫ﺍﻟﺸﺮﺍﺀ‪.‬‬

‫ﻏﺎﺑﻲ ﺃﺑﻲ ﺻﻌﺐ )ﻣﻦ ﺍﻟﻴﺴﺎﺭ( ﻓﻲ‬ ‫ﺻﻮﺭﺓ ﺗﺬﻛﺎﺭﻳﺔ ﻣﻊ ﺑﺴﺎﻡ ﺍﻟﻤﺼﺮﻱ‬

‫‪ME Printer November 2009‬‬

‫ﺍﻟﺘﻬﻨﺌﺔ ﻭﻣﺎ ﺷـــﺎﻛﻞ‪ ،‬ﺃﻣﺎ ﺍﻟﻄﺎﺑﻌﺔ ﺳـــﺒﻴﺪ ﻣﺎﺳـــﺘﺮ ‪٧٤‬‬

‫ﻟﻠﺸﺮﻛﺔ ﺍﻟﻤﺼﻨﻌﺔ‪.‬‬ ‫ﻭﻳﺆﻛﺪ ﺃﺑﻲ ﺻﻌﺐ ﻗﻴﺎﻡ ﻣﻄﺒﻌﺘﻪ ﺑﻤﺰﻳﺪ ﻣﻦ ﺍﻟﺼﻔﻘﺎﺕ‬

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‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪ :‬ﻧﻘﻞ ﻣﻠﻜﻴﺔ »ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻴﻮﻡ« ﺇﻟﻰ »ﺩﺑﻲ ﻟﻺﻋﻼﻡ«‬ ‫ﺇﺿﺎﻓﺔ ﺇﻟﻰ »ﺇﻳﻤﺮﺗﺲ ﺑﺰﻧﺲ« ﻭ»ﻣﺴﺎﺭ« ﻟﻠﻄﺒﺎﻋﺔ ﻭﺗﻠﻔﺰﻳﻮﻥ ﻭﺇﺫﺍﻋﺔ »ﻧﻮﺭ ﺩﺑﻲ«‬ ‫ﻗـــﺮﺭ ﺻﺎﺣﺐ ﺍﻟﺴـــﻤﻮ ﺍﻟﺸـــﻴﺦ ﻣﺤﻤﺪ ﺑﻦ ﺭﺍﺷـــﺪ ﺁﻝ‬

‫ﻣﻮﺍﻃﻨـــﻲ ﺍﻟﺪﻭﻟـــﺔ ﺃﻭ ﺍﻟﻌـــﺮﺏ ﺃﻭ ﻣﻦ ﻏﻴـــﺮ ﺍﻟﻨﺎﻃﻘﻴﻦ‬

‫ﺍﻟﻤﻜﺎﻧـــﺔ ﺍﻟﻤﺘﻤﻴـــﺰﺓ ﺍﻟﺘﻲ ﺗﻤﻜﻨﺖ ﺩﺑـــﻲ ﻣﻦ ﺗﺒﻮﺅﻫﺎ‬

‫ﻣﻜﺘﻮﻡ‪ ،‬ﻧﺎﺋﺐ ﺭﺋﻴﺲ ﺍﻟﺪﻭﻟﺔ ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﺍﻟﻮﺯﺭﺍﺀ‪،‬‬

‫ﺑﺎﻟﻌﺮﺑﻴﺔ‪ ،‬ﺇﺫ ﺳـــﺘﺼﺒﺢ ﻣﺆﺳﺴـــﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ ﺑﻬﺬﻩ‬

‫ﻓـــﻲ ﻣﺠﺎﻝ ﺍﻟﻌﻤـــﻞ ﺍﻹﻋﻼﻣﻲ ﺑﻤﺎ ﺍﺟﺘﻤـــﻊ ﻟﻬﺎ ﻣﻦ‬

‫ﺑﺼﻔﺘـــﻪ ﺣﺎﻛﻤـــﴼ ﻹﻣـــﺎﺭﺓ ﺩﺑﻲ‪ ،‬ﻗـــﺮﺍﺭﴽ ﻳﻘﻀـــﻲ ﺑﻨﻘﻞ‬

‫ﺍﻟﺨﻄﻮﺓ ﻭﺍﺣﺪﺓ ﻣﻦ ﺃﻛﺒﺮ ﻣﺆﺳﺴﺎﺕ ﺍﻹﻋﻼﻡ ﺍﻟﻌﺎﻣﻠﺔ‬

‫ﻣﺆﺳﺴـــﺎﺕ ﺇﻋﻼﻣﻴﺔ ﻗﻮﻳﺔ ﻭﻛـــﻮﺍﺩﺭ ﻣﺘﻤﻴﺰﺓ ﻭﺧﻄﻂ‬

‫ﻣﻠﻜﻴـــﺔ ﻛﻞ ﻣـــﻦ ﺻﺤﻴﻔﺘـــﻲ »ﺍﻹﻣـــﺎﺭﺍﺕ ﺍﻟﻴﻮﻡ« ﻭ‬

‫ﻓـــﻲ ﺍﻟﻤﻨﻄﻘـــﺔ‪ ،‬ﺳـــﻮﺍﺀ ﻣـــﻦ ﻧﺎﺣﻴـــﺔ ﻋـــﺪﺩ ﺍﻟﺠﻬﺎﺕ‬

‫ﻭﺍﺿﺤﺔ ﺗﺴـــﺘﻠﻬﻢ ﻣﺪﺍﺩﻫﺎ ﻣﻦ ﺭﺅﻳﺔ ﺻﺎﺣﺐ ﺍﻟﺴﻤﻮ‬

‫»ﺍﻳﻤﺮﺗـــﺲ ﺑﺰﻧﺲ ‪ «٢٤‬ﻭﺷـــﺮﻛﺔ ﻣﺴـــﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ‪،‬‬

‫ﺍﻟﻌﺎﻣﻠـــﺔ ﺗﺤـــﺖ ﻟﻮﺍﺋﻬـــﺎ ﺃﻭ ﻣـــﻦ ﻧﺎﺣﻴﺔ ﺍﺗﺴـــﺎﻉ ﻧﻄﺎﻕ‬

‫ﺍﻟﺸـــﻴﺦ ﻣﺤﻤـــﺪ ﺑـــﻦ ﺭﺍﺷـــﺪ ﺁﻝ ﻣﻜﺘـــﻮﻡ‪ ،‬ﻭﺗﻄﻠﻌﺎﺕ‬

‫ﻭﺗﻠﻔﺰﻳـــﻮﻥ ﻭﺇﺫﺍﻋـــﺔ ﻧـــﻮﺭ ﺩﺑـــﻲ ﺑﻜﺎﻣـــﻞ ﻣـــﺎ ﻟﻬﺎ ﻣﻦ‬

‫ﺗﺨﺼﺼﻬﺎ ﻭﺷﻤﻮﻟﻴﺘﻪ‪ ،‬ﺇﺫ ﺗﻀﻢ ﺍﻟﻤﺆﺳﺴﺔ ﺇﻟﻰ ﺟﺎﻧﺐ‬

‫ﺳـــﻤﻮﻩ ﺇﻟـــﻰ ﻣﻨﻈﻮﻣﺔ ﺍﻟﻌﻤـــﻞ ﺍﻹﻋﻼﻣـــﻲ ﻓﻲ ﺩﺑﻲ‬

‫ﺃﺻﻮﻝ ﻭﻣﻤﺘﻠﻜﺎﺕ ﻭﺣﻘﻮﻕ‪ ،‬ﻭﻣﺎ ﻋﻠﻴﻬﺎ ﻣﻦ ﺍﻟﺘﺰﺍﻣﺎﺕ‬

‫ﺍﻟﻤﺆﺳﺴﺎﺕ ﻭﺍﻟﺼﺤﻒ ﻭﺍﻷﺟﻬﺰﺓ ﺍﻹﻋﻼﻣﻴﺔ ﺍﻟﻤﺸﺎﺭ‬ ‫ﺇﻟﻴﻬـــﺎ ﺳـــﺎﺑﻘﺎ ﻛ ً‬ ‫ﻼ ﻣﻦ ﺻﺤﻴﻔـــﺔ ﺍﻟﺒﻴـــﺎﻥ‪ ،‬ﻭﺗﻠﻔﺰﻳﻮﻥ‬

‫ﻭﺩﻭﻟﺔ ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‪.‬‬ ‫ﻭﻗـــﺎﻝ ﺍﻟﻤﺮﺍﻓﻖ ﺍﻹﻋﻼﻣﻲ ﻟﺼﺎﺣﺐ ﺍﻟﺴـــﻤﻮ ﺍﻟﺸـــﻴﺦ‬

‫ﻣﺆﺳﺴﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‪.‬‬

‫ﺩﺑﻲ‪ ،‬ﻭﻗﻨﺎﺓ ﺳﻤﺎ ﺩﺑﻲ‪ ،‬ﻭﻗﻨﺎﺓ ﺩﺑﻲ ﻭﺍﻥ ﺍﻟﻨﺎﻃﻘﺔ ﺑﺎﻟﻠﻐﺔ‬

‫ﻣﺤﻤـــﺪ ﺑﻦ ﺭﺍﺷـــﺪ ﺁﻝ ﻣﻜﺘـــﻮﻡ‪ ،‬ﻭﺍﻟﻌﻀـــﻮ ﺍﻟﻤﻨﺘﺪﺏ‬

‫ﻭﻗﺪ ﻧﺼﺖ ﺍﻟﻤﺎﺩﺓ ﺍﻟﺜﺎﻧﻴﺔ ﻣﻦ ﺍﻟﻘﺮﺍﺭ ﻋﻠﻰ ﻧﻘﻞ ﺟﻤﻴﻊ‬

‫ﺍﻹﻧﺠﻠﻴﺰﻳﺔ‪ ،‬ﺇﺿﺎﻓﺔ ﺇﻟﻰ ﻗﻨﺎﺗﻲ ﺩﺑﻲ ﺍﻟﺮﻳﺎﺿﻴﺔ‪ ،‬ﻭﺩﺑﻲ‬

‫ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻤﺆﺳﺴـــﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ ﺃﺣﻤﺪ ﻋﺒﺪﺍﷲ‬

‫ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺍﻟﺠﻬﺎﺕ ﺍﻟﻤﺸـــﺎﺭ ﺇﻟﻴﻬﺎ ﻣﻦ ﺍﻟﻤﺠﻤﻮﻋﺔ‬

‫ﺭﻳﺴﻨﺞ ﺍﻟﻤﺘﺨﺼﺼﺔ ﻓﻲ ﺳﺒﺎﻗﺎﺕ ﺍﻟﺨﻴﻮﻝ‪.‬‬

‫ﺍﻟﺸـــﻴﺦ‪ ،‬ﺍﻥ ﺍﻟﻘـــﺮﺍﺭ »ﻧﻘﻠﺔ ﻧﻮﻋﻴﺔ ﺟﺪﻳﺪﺓ ﻟﻤﺆﺳﺴـــﺔ‬

‫ﺍﻹﻋﻼﻣﻴﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺇﻟﻰ ﻣﺆﺳﺴﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‪ ،‬ﻋﻠﻰ‬

‫ﻭﺟﻪ ﺳـــﻤﻮ ﺍﻟﺸـــﻴﺦ ﻣﻜﺘـــﻮﻡ ﺑﻦ ﻣﺤﻤﺪ‬ ‫ﻣﻦ ﻧﺎﺣﻴﺘﻪ‪ّ ،‬‬

‫ﺩﺑـــﻲ ﻟﻺﻋـــﻼﻡ‪ ،‬ﺳـــﺘﻮﺍﺻﻞ ﻣـــﻦ ﺧﻼﻟﻬﺎ ﺭﺳـــﺎﻟﺘﻬﺎ‬

‫ﺃﻥ ﻳﻌﻤﻞ ﺑﺎﻟﻘﺮﺍﺭ ﺍﻋﺘﺒﺎﺭﴽ ﻣﻦ ﺃﻣﺲ‪.‬‬

‫ﺑـــﻦ ﺭﺍﺷـــﺪ ﺁﻝ ﻣﻜﺘـــﻮﻡ‪ ،‬ﻧﺎﺋـــﺐ ﺣﺎﻛﻢ ﺩﺑـــﻲ ﺭﺋﻴﺲ‬

‫ﻓـــﻲ ﺗﻘﺪﻳﻢ ﻣﺤﺘﻮﻯ ﺇﻋﻼﻣﻲ ﻧﻮﻋﻲ ﻻ ﺗﺴـــﻌﻰ ﻣﻦ‬

‫ﻭﺟـــﺎﺀ ﻓﻲ ﻧﺺ ﺍﻟﻘﺮﺍﺭ‪ ،‬ﺃﻧﻪ ﻳﺄﺗـــﻲ ﻓﻲ ﺇﻃﺎﺭ ﺗﻮﺟﻬﺎﺕ‬

‫ﻣﺠﻠـــﺲ ﺇﺩﺍﺭﺓ ﻣﺆﺳﺴـــﺔ ﺩﺑـــﻲ ﻟﻺﻋـــﻼﻡ‪ ،‬ﺍﻟﻘﺎﺋﻤﻴﻦ‬

‫ﺧﻼﻟﻪ ﻓﻘﻂ ﺇﻟﻰ ﺗﻠﺒﻴﺔ ﺗﻄﻠﻌﺎﺕ ﺍﻟﻤﺘﻠﻘﻴﻦ ﺳـــﻮﺍﺀ ﻓﻲ‬

‫ﺣﻜﻮﻣـــﺔ ﺩﺑﻲ ﺇﻟﻰ ﺗﺤﻘﻴﻖ ﺍﻟﺮﻳﺎﺩﺓ ﺍﻹﻋﻼﻣﻴﺔ ﻹﻣﺎﺭﺓ‬

‫ﻋﻠﻰ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻹﻋﻼﻣﻴـــﺔ ﺍﻟﺘﻲ ﺷـــﻤﻠﻬﺎ ﺍﻟﻘﺮﺍﺭ‬

‫ﺩﺑـــﻲ ﻋﻠﻰ ﻣﺨﺘﻠﻒ ﺍﻟﺼﻌﺪ ﺍﻹﻗﻠﻴﻤﻴﺔ ﻭﺍﻟﺪﻭﻟﻴﺔ‪ ،‬ﻋﺒﺮ‬

‫ﻭﻛﺬﻟـــﻚ ﺟﻤﻴﻊ ﺍﻟﻌﺎﻣﻠﻴـــﻦ ﻓﻴﻬﺎ ﺑﺎﺗﺨـــﺎﺫ ﺍﻹﺟﺮﺍﺀﺍﺕ‬

‫ﺍﻟﺪﺍﺧـــﻞ ﺃﻭ ﺍﻟﺨـــﺎﺭﺝ‪ ،‬ﻭﻟﻜﻨﻬﺎ ﺗﻨﺸـــﺪ ﻋﺒـــﺮﻩ ﺗﺤﻘﻴﻖ‬ ‫ﺍﻻﻣﺘﻴﺎﺯ ﺍﻹﻋﻼﻣﻲ ﻭﺻﻮ ً‬ ‫ﻻ ﺇﻟﻰ ﺃﺳـــﻤﻰ ﻣﺴـــﺘﻮﻳﺎﺕ‬

‫ﺗﻘﺪﻳـــﻢ ﺧﺪﻣـــﺔ ﺇﻋﻼﻣﻴـــﺔ ﻧﻮﻋﻴﺔ ﺗﻘﻮﻡ ﻋﻠﻰ ﺃﺳـــﺎﺱ‬

‫ﺍﻟﻼﺯﻣـــﺔ ﻟﺘﻨﻔﻴـــﺬ ﺑﻨـــﻮﺩ ﺍﻟﻘـــﺮﺍﺭ ﺑﺄﺳـــﻠﻮﺏ ﻳﺘﺴـــﻢ‬

‫ﺍﻷﺩﺍﺀ ﻭﺃﺭﻓـــﻊ ﺩﺭﺟﺎﺕ ﺍﻟﺼﺪﻗﻴﺔ ﻭﺍﻟﻤﻮﺿﻮﻋﻴﺔ‪ ،‬ﻭﻫﻲ‬

‫ﺗﺸﺠﻴﻊ ﺍﻹﺑﺪﺍﻉ ﻭﻓﺘﺢ ﺍﻟﻤﺠﺎﻝ ﻟﻠﻤﺒﺪﻋﻴﻦ ﻭﺣﻔﺰﻫﻢ‬

‫ﺑﺎﻟﻔﺎﻋﻠﻴـــﺔ ﻭﺍﻟﻤﺮﻭﻧﺔ ﺑﻤﺎ ﻳﻀﻤـــﻦ ﺗﺤﻘﻴﻖ ﺍﻷﻫﺪﺍﻑ‬

‫ﺍﻟﺴـــﻤﺎﺕ ﺍﻟﺘﻲ ﻃﺎﻟﻤﺎ ﺍﻗﺘﺮﻧﺖ ﺑﺎﺳـــﻢ ﻣﺆﺳﺴـــﺔ ﺩﺑﻲ‬

‫ﻋﻠﻰ ﺗﻘﺪﻳﻢ ﺭﺳـــﺎﻟﺔ ﺇﻋﻼﻣﻴﺔ ﻣﺘﻤﻴﺰﺓ ﺗﻠﺒﻲ ﺗﻄﻠﻌﺎﺕ‬

‫ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﻤﻨﺸـــﻮﺩﺓ‪ ،‬ﻣﻄﺎﻟﺒﴼ ﺇﻳﺎﻫﻢ ﺑﻤﻀﺎﻋﻔﺔ‬

‫ﻟﻺﻋﻼﻡ«‪.‬‬

‫ﺍﻟﻘﺎﻋﺪﺓ ﺍﻟﺠﻤﺎﻫﻴﺮﻳﺔ ﺍﻟﻜﺒﻴﺮﺓ ﺍﻟﺘﻲ ﺗﺘﺒﻌﻬﺎ ﺳـــﻮﺍﺀ ﻣﻦ‬

‫ﺍﻟﻌﻤـــﻞ ﻣﻦ ﺃﺟﻞ ﺍﻟﻤﺴـــﺎﻫﻤﺔ ﺑﺈﻳﺠﺎﺑﻴﺔ ﻓﻲ ﺗﺮﺳـــﻴﺦ‬

‫ﻭﺗﻌﻬـــﺪﺍﺕ‪ ،‬ﻣﻦ ﺍﻟﻤﺠﻤﻮﻋـــﺔ ﺍﻹﻋﻼﻣﻴﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺇﻟﻰ‬

‫ﺃﺑـﻮ ﻇﺒـﻲ‪ :‬ﺟﺮﻳﺪﺓ ﺍﻻﺗﺤﺎﺩ ﺗﻈﻬﺮ ﺑﺮﺩﺍﺀ ﺟﺪﻳﺪ ﻭﺗﺼﺪﺭ ﺑﺎﻷﻟﻮﺍﻥ‬ ‫ﺃﻗـــﺪﻡ ﺻﺤﻴﻔـــﺔ ﻓﻲ ﺍﻹﻣﺎﺭﺍﺕ ﺗﻜﺸـــﻒ ﻋﻦ ﺇﻋﺘﻤﺎﺩ ﺗﻘﻨﻴـــﺔ ﺟﺪﻳﺪﺓ ﻹﻧﺘﺎﺝ ﺍﻟﻤﺤﺘـــﻮﻯ ﺑﺎﻟﺘﺰﺍﻣﻦ ﻣﻊ ﺣﻠﻮﻝ‬ ‫ﺍﻟﺬﻛﺮﻯ ﺍﻷﺭﺑﻌﻴﻦ ﻋﻠﻰ ﺗﺄﺳﻴﺴﻬﺎ‬ ‫������‬

‫����� ����� ������ �����‬ ‫����� �� ‪1969 ������ 20‬‬ ‫������‬ ‫‪���� 92‬‬ ‫‪� 2009 ������ 29 .�� 1430 ������ �� 10‬‬ ‫������� ������� ����������‪12534 ����� .‬‬

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‫ﺃﺩﻭﺑـــﻲ ﺇﻧﺪﻳﺰﺍﻳﻦ ﻭﺫﻟﻚ ﻹﺿﻔﺎﺀ ﻏﻨﻰ ﻓﻲ ﺍﻟﻤﺤﺘﻮﻯ‬

‫ﻛﻤـــﺎ ﺇﻥ ﺍﻻﺗﺤـــﺎﺩ ﺳﺘﺴـــﺘﺨﺪﻡ ﺍﻟﺨﺼﺎﺋـــﺺ ﻭﻧﻈﻢ‬

‫ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳـــﻂ‪” :‬ﺃﺩﻭﺑﻲ ﻣﻠﺘﺰﻣﺔ ﺑﺈﻣﺪﺍﺩ‬

‫ﻭﺇﺯﺍﻟﺔ ﺍﻟﻤﻮﺍﻧﻊ ﺑﻴﻦ ﺍﻟﻨﺸﺮ ﻋﻠﻰ ﺍﻹﻧﺘﺮﻧﺖ ﻭﺳﻮﺍﻩ‪.‬‬

‫ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﺍﻟﺘـــﻲ ﺗﻮﻓﺮﻫﺎ ﺃﺩﻭﺑﻲ ﺇﻧﺪﻳﺰﺍﻳﻦ ﻹﻧﺸـــﺎﺀ‬

‫ﺻﻨﺎﻋـــﺔ ﺍﻹﻋـــﻼﻡ ﺑﺤﻠـــﻮﻝ ﺍﻟﺒﺮﻣﺠﻴـــﺎﺕ ﺍﻹﺑﺪﺍﻋﻴـــﺔ‬

‫ﻭﺻﺮﺡ ﻣﺠﺪﻱ ﺣﻨﺎ‪ ،‬ﻣﺸـــﺮﻑ ﺗﻘﻨﻴﺔ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ ﻓﻲ‬

‫ﻭﺛﺎﺋـــﻖ ﺗﻔﺎﻋﻠﻴﺔ‪ ،‬ﻭﻣﻦ ﺑﻴﻦ ﺍﻟﺨﺼﺎﺋﺺ ﺍﻟﺠﺪﻳﺪﺓ ﻓﻲ‬

‫ﻭﺍﻟﻜﻔﻮﺀﺓ ﻭﺍﻟﺘﻲ ﺗﺤﺴﻦ ﻣﻦ ﻃﺮﻳﻘﺔ ﻋﻤﻞ ﺍﻟﻤﺆﺳﺴﺎﺕ‬

‫ﺟﺮﻳـــﺪﺓ ﺍﻻﺗﺤﺎﺩ‪ ،‬ﻗﺎﺋﻼ‪” :‬ﺗﻤﺘﻠﻚ ﺍﻻﺗﺤﺎﺩ ﻓﻲ ﺍﻟﻮﻗﺖ‬

‫ﺃﺣﺪﺙ ﻧﺴـــﺨﺔ ﻣـــﻦ ﺍﻟﺒﺮﻧﺎﻣﺞ ﺍﻟﻘﺪﺭﺓ ﻋﻠـــﻰ ﺍﻹﺣﺎﻟﺔ‬

‫ﺍﻹﻋﻼﻣﻴـــﺔ ﻭﺗﻤﻜـــﻦ ﻣـــﻦ ﺍﻟﺤﺼﻮﻝ ﻋﻠـــﻰ ﻋﺎﺋﺪ ﻣﻦ‬

‫ﺍﻟﺤﺎﺿـــﺮ ﺇﺣـــﺪﻯ ﺃﺣـــﺪﺙ ﺍﻟﻄﺎﺑﻌﺎﺕ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ‪،‬‬

‫ﺃﻭ ﺍﻹﺳـــﻨﺎﺩ ﺍﻟﺘﺮﺍﻓﻘﻲ ﻭﺇﻧﺸـــﺎﺀ ﻧﺺ ﺷﺮﻃﻲ‪ ،‬ﻭﻛﺬﻟﻚ‬

‫ﺍﻻﺳﺘﺜﻤﺎﺭ‪ ،‬ﻓﺒﺎﻧﺘﻘﺎﻝ ﺟﺮﻳﺪﺓ ﺍﻻﺗﺤﺎﺩ ﻣﺆﺧﺮﺍ ﺇﻟﻰ ﺃﺩﻭﺑﻲ‬

‫ﻭﻧﺆﻛـــﺪ ﺃﻧﻨـــﺎ ﻧﺴـــﺘﺨﺪﻡ ﺣﺎﻟﻴـــﴼ ﺃﻓﻀـــﻞ ﺑﺮﻣﺠﻴـــﺎﺕ‬

‫ﻓﺈﻧﻪ ﻣـــﺰﻭﺩ ﺑﻮﺻﻠﺔ ﺫﻛﻴﺔ ﻟﻠﺘﻮﺍﻓﻖ ﻣـــﻊ ﺍﻟﻌﺪ ﺍﻟﺨﻄﻲ‬

‫ﺇﻧﺪﻳﺰﺍﻳﻦﻓﻘﺪﺃﺿﺤﻰ ﻟﺪﻳﻬﻢﺃﺳﺎﺱ ﻟﻠﻨﺸﺮﺍﻟﺪﻳﻨﺎﻣﻴﻜﻲ‬

‫ﺍﻟﻨﺸـــﺮ ﻋﻠﻰ ﺍﻹﻧﺘﺮﻧـــﺖ‪ .‬ﻓﻤﻦ ﺧـــﻼﻝ ﺗﻘﻨﻴﺔ ﺃﺩﻭﺑﻲ‬

‫ﻓﻲ ﺍﻷﺳـــﺎﻟﻴﺐ ﺍﻟﻤﺘﺪﺍﺧﻠﺔ‪ .‬ﻛﻤﺎ ﻳﻘﺪﻡ ﺃﺩﻭﺑﻲ ﺗﻜﺎﻣﻼ‬

‫ﺳﻮﺍﺀﻓﻲﻣﺠﺎﻝﺍﻹﻋﻼﻡﺍﻟﻤﻄﺒﻮﻉﺃﻭﺍﻟﻤﺮﺋﻲ‪،‬ﻭﺃﺻﺒﺤﻮﺍ‬

‫ﻭﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻟﺪﻯ ﺷـــﺮﻛﺎﺕ ﺍﻟﻨﺸـــﺮ ﺍﻟﺮﺍﺋﺪﺓ ﻋﻠﻰ‬

‫ﻣﺴـــﺘﻤﺮﺍ ﻣﻊ ﺍﻟﻤﺘﺼﻔﺢ ﺭﺍﺑﻴـــﺪ ﺃﺩﻳﺘﻮﺭﻳﺎﻝ ﻣﺎﻧﺠﻤﻨﺖ‬

‫ﻗﺎﺩﺭﻳﻦ ﻋﻠﻰ ﺇﺿﻔﺎﺀ ﺍﻟﻘﺎﺑﻠﻴﺎﺕ ﺍﻟﻤﺘﻘﺪﻣﺔ ﻟﻠﺒﺮﻧﺎﻣﺞ ﻣﻦ‬

‫ﻣﺴـــﺘﻮﻯ ﺍﻟﻌﺎﻟﻢ ﻓﺈﻧﻨﺎ ﻧﺴـــﺘﻄﻴﻊ ﺇﻧﺘﺎﺝ ﻧﻮﻋﻴﺔ ﺃﻓﻀﻞ‬

‫ﺳﻴﺴﺘﻢ ﻣﻦ ﻧﻮﻟﺞ ﻓﻴﻮ ﻟﻠﻤﻌﺎﻟﺠﺔ ﺍﻟﺴﻠﻜﻴﺔ ﺍﻟﻤﺘﻘﺪﻣﺔ‬

‫ﺃﺟـــﻞ ﺗﻮﻓﻴﺮ ﺣﻠﻮﻝ ﻳﻤﻜﻦ ﺗﺒﻨﻴﻬﺎ ﻟﻨﻈﺎﻡ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ‬

‫ﻣـــﻦ ﺍﻟﺼﺤﻒ‪ ،‬ﻛﻤـــﺎ ﺇﻧﻨﺎ ﻣﻄﻤﺌﻨﻮﻥ ﻣـــﻊ ﺃﺩﻭﺑﻲ ﻣﻦ‬

‫ﻹﺩﺍﺭﺓ ﺍﻷﺧﺒﺎﺭ ﻭﻗﺎﺑﻠﻴﺎﺕ ﺇﺩﺧﺎﻝ ﺍﻟﻤﺤﺘﻮﻯ‪ ،‬ﻭﻹﺿﻔﺎﺀ‬

‫ﺍﻟﺨﺎﺹﺑﺎﻟﺘﺤﺮﻳﺮﻭﺍﻟﺘﺼﻤﻴﻢﻟﺪﻳﻬﺎ“‪.‬‬

‫ﺩﺑﻲ‪ :‬ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺗﻌﻠﻦ ﻋﻦ ﺍﻟﺪﻭﺭﺓ ﺍﻟﺮﺍﺑﻌﺔ ﻟﺠﺎﺋﺰﺓ ﺩﺑﻲ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﺣﻔﻞ ﻣﻨﺢ ﺍﻟﺠﻮﺍﺋﺰ ﺍﻟﻨﻬﺎﺋﻲ ﻳﻘﺎﻡ ﻳﻮﻡ ‪ ٢٧‬ﻳﻨﺎﻳﺮ ‪ ٢٠١٠‬ﻓﻲ ﻓﻨﺪﻕ ﺟﺮﺍﻧﺪ ﺣﻴﺎﺓ ﺩﺑﻲ‬ ‫ﺃﻋﻠﻨﺖ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‪ ،‬ﺍﻟﺘﻲ ﺗﻌﻤﻞ ﺗﺤﺖ‬

‫ﺧﺎﻟـــﺺ ﺷـــﻜﺮﻱ ﻟﻠﺠﻬـــﺎﺕ ﺍﻟﺮﺍﻋﻴـــﺔ ﻋﻠـــﻰ ﺩﻋﻤﻬﺎ‬

‫ﻣﻈﻠـــﺔ ﻏﺮﻓﺔ ﺗﺠـــﺎﺭﺓ ﻭﺻﻨﺎﻋﺔ ﺩﺑﻲ‪ ،‬ﺧـــﻼﻝ ﻣﺆﺗﻤﺮ‬

‫ﺍﻟﻜﺒﻴﺮ ﻟﻬﺬﻩ ﺍﻟﺠﺎﺋﺰﺓ ﺍﻟﺴﻨﻮﻳﺔ‘‘‪.‬‬

‫ﺻﺤﻔـــﻲ ﺃﻗﻴﻢ ﻓـــﻲ ﻣﺒﻨﻰ ﺍﻟﻐﺮﻓﺔ‪ ،‬ﻋـــﻦ ﻗﺮﺏ ﻣﻮﻋﺪ‬

‫ﻭﺍﻋﺘﺒـــﺮ ﺣﺴـــﻦ ﺍﻟﻬﺎﺷـــﻤﻲ‪ ،‬ﻣﺪﻳـــﺮ ﺇﺩﺍﺭﺓ ﺍﻟﻌﻼﻗـــﺎﺕ‬

‫ﺑـــﺪﺀ ﻓﻌﺎﻟﻴﺎﺕ ﺟﺎﺋﺰﺓ ﺩﺑـــﻲ ﺍﻟﺪﻭﻟﻴﺔ ﺍﻟﺮﺍﺑﻌـــﺔ ﻟﻠﻄﺒﺎﻋﺔ‬

‫ﺍﻟﺨﺎﺭﺟﻴﺔ ﻓﻲ ﻏﺮﻓﺔ ﺗﺠﺎﺭﺓ ﻭﺻﻨﺎﻋﺔ ﺩﺑﻲ ﺃﻥ ﻣﺠﻤﻮﻋﺔ‬

‫‪ ،٢٠٠٩‬ﺍﻟﺘﻲ ﺗﻘﺎﻡ ﺗﺤﺖ ﺭﻋﺎﻳﺔ ﺳـــﻤﻮ ﺍﻟﺸﻴﺦ ﻣﻜﺘﻮﻡ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮﺗﻌﺘﺒﺮ ﻣﻦ ﺃﻧﺸﻂﻣﺠﻤﻮﻋﺎﺕ ﺍﻷﻋﻤﺎﻝ‬

‫ﺑﻦ ﻣﺤﻤﺪ ﺑﻦ ﺭﺍﺷﺪ ﺁﻝ ﻣﻜﺘﻮﻡ‪ ،‬ﻧﺎﺋﺐ ﺣﺎﻛﻢ ﺩﺑﻲ‪.‬‬

‫ﺍﻷﺭﺑﻊ ﻭﺍﻟﻌﺸﺮﻳﻦ ﺍﻟﺘﻲ ﺗﻌﻤﻞ ﺗﺤﺖ ﻣﻈﻠﺔ ﻏﺮﻓﺔ ﺩﺑﻲ‪،‬‬

‫ﻛﺎﻥ ﻫـــﺬﺍ ﺍﻟﺤـــﺪﺙ ﻗﺪ ﺑـــﺪﺃ ﻛﻤﺒﺎﺩﺭﺓ ﻣﺤﻠﻴـــﺔ ﻟﻤﻨﺢ‬

‫ﻣﺸﻴﺮﴽ ﺇﻟﻰ ﺃﻥ ﺍﻟﻐﺮﻓﺔ ﺗﺪﻋﻢ ﻣﺒﺎﺩﺭﺓ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺘﻲ ﺗﻌﻤﻞ ﺩﺍﺧﻞ ﺩﻭﻟﺔ ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ‬

‫ﻭﺍﻟﻨﺸـــﺮ ﺍﻟﻤﺘﻤﺜﻠﺔ ﺑﺠﺎﺋﺰﺓ ﺩﺑـــﻲ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﺘﻲ ﺃﺛﺒﺘﺖ‬

‫ﺍﻟﻤﺘﺤﺪﺓ ﻓـــﻲ ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﺃﻭﻝ ﺍﻋﺘﺮﺍﻑ‬

‫ﻣﻜﺎﻧﺘﻬـــﺎ ﺍﻟﻤﺮﻣﻮﻗﺔ‪ ،‬ﻭﺃﺻﺒﺤﺖ ﻣﻌﻠﻤـــﴼ ﺑﺎﺭﺯﴽ ﻟﺘﻜﺮﻳﻢ‬

‫ﺭﺳـــﻤﻲ ﺑﺠﻮﺩﺓ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ ﻓﻲ ﻣﺨﺘﻠﻒ‬

‫ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻤﺘﻤﻴﺰﺓ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻣﺠﺘﻤﻊ‬

‫ﺍﻟﻔﺌﺎﺕ‪ ،‬ﻣﺜﻞ ﺍﻷﺩﺍﺀ ﺍﻟﻤﺘﻔﻮﻕ ﻓﻲ ﺍﻹﺩﺍﺭﺓ ﻭﺍﺳﺘﺨﺪﺍﻡ‬

‫ﺍﻷﻋﻤﺎﻝ ﻓﻲ ﺩﺑﻲ‪.‬‬

‫ﺍﻟﺘﻄﻮﺭﺍﺕ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻤﻌﺎﺻـــﺮﺓ‪ .‬ﺛﻢ ﺗﺤﻮﻟﺖ ﺍﻟﻤﺒﺎﺩﺭﺓ‬

‫ﻭﻗﺪ ﺷـــﻬﺪﺕ ﺟﺎﺋـــﺰﺓ ﺩﺑﻲ ﺍﻟﺪﻭﻟﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ ﺗﺘﻮﺳـــﻊ‬

‫ﻓﻲ ﺍﻟﻤﺎﺋﺔ ﻓﻲ ﻣﻨﻄﻘﺘﻨﺎ‪ .‬ﻭﻋﻠﻰ ﻣﺮ ﺍﻟﺴﻨﻴﻦ‪ ،‬ﺍﺳﺘﻄﻌﻨﺎ‬

‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ‪:‬‬

‫ﺍﻟﻴـــﻮﻡ ﻟﺘﻐﻄﻲ ﻣﺠـــﺎﻻﺕ ﺃﻛﺒﺮ ﻓﻲ ﻣﻨﻄﻘـــﺔ ﺍﻟﺨﻠﻴﺞ‬

‫ﻓـــﻲ ﻓﺌﺎﺕ ﺍﻟﺠﻮﺍﺋـــﺰ ﺍﻟﻤﻤﻨﻮﺣﺔ‪ ،‬ﻭﺃﻳﻀـــﴼ ﻓﻲ ﺍﻟﻨﻄﺎﻕ‬

‫ﺃﻥ ﻧﺠﻌـــﻞ ﻣـــﻦ ﻫـــﺬﺍ ﺍﻟﺤﺪﺙ ﺃﺣـــﺪ ﺃﻋﻈـــﻢ ﺍﻟﺠﻮﺍﺋﺰ‬

‫ﻣﺎﺯﻥ ﺍﻟﻄﻴﺒﻲ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ﻟﻬﻴﺪﻟﺒﺮﺝ‬

‫ﻭﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﺑﺤﻴﺚ ﺃﺻﺒﺢ ﺍﻟﺘﺮﺷﻴﺢ ﻣﻤﻜﻨﴼ‬

‫ﺍﻟﺠﻐﺮﺍﻓﻲ ﻟﻸﻃﺮﺍﻑ ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﻓﻴﻬـــﺎ‪ ،‬ﻭﺫﻟﻚ ﺗﻮﺍﺯﻳﴼ‬

‫ﺍﻟﻤﻘﺪﻣﺔ ﻓﻲ ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺑﻤﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ‬

‫ﻣـــﻦ ﺍﻟﻔﺎﻋﻠﻴـــﻦ ﻓﻲ ﻫـــﺬﺍ ﺍﻟﻘﻄﺎﻉ ﻓـــﻲ ﺩﻭﻝ ﻣﺠﻠﺲ‬

‫ﻣـــﻊ ﻧﺠﺎﺣﻬـــﺎ ﻓﻲ ﺍﺳـــﺘﻘﻄﺎﺏ ﺍﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻷﺳـــﻤﺎﺀ‬

‫ﺍﻷﻭﺳـــﻂ‪ .‬ﻛﻤﺎ ﻧﺘﻮﻗﻊ ﺃﻥ ﺗﻜـــﻮﻥ ﺩﻭﺭﺓ ﻫﺬﺍ ﺍﻟﻌﺎﻡ‪ ،‬ﺑﻌﺪ‬

‫ﻭﻓﻲ ﻣﻌﺮﺽ ﺇﻋﻼﻧﻪ ﺍﻟﺮﺳﻤﻲ ﻋﻦ ﺟﻮﺍﺋﺰ ﻫﺬﺍ ﺍﻟﻌﺎﻡ‪،‬‬

‫ﺍﻟﻮﺍﺯﻧﺔ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻠﺸﺮﻛﺎﺕ ﺍﻟﺮﺍﻋﻴﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﺳﺘﺸﻤﻞ‬ ‫ّ‬ ‫ﻛﻼ ﻣـــﻦ‪ :‬ﻫﻴﺪﻟﺒـــﺮﺝ‪ ،‬ﺟﻴﻔﻴـــﻦ ﺟﺮﺍﻓﻴﻜﺲ‪ ،‬ﻣﺴـــﺎﺭ‬

‫ﺩﻋﻮﺓ ﻛﻞ ﻣﻦ ﻣﺼﺮ ﻭﻟﺒﻨﺎﻥ ﻟﻠﻤﺸﺎﺭﻛﺔ ﻓﻴﻬﺎ‪ ،‬ﺃﻛﺜﺮ ﺇﺛﺎﺭﺓ‬ ‫ﻭﺗﺸـــﻮﻳﻘﴼ‪ ،‬ﺣﻴﺚ ﺳـــﺘﻜﻮﻥ ﺍﻟﻔﺮﺻﺔ ﺳـــﺎﻧﺤﺔ ﻟﻠﺘﻌﺮﻑ‬

‫ﻗﺎﻝ ﺍﻟﺴـــﻴﺪ ﺃﺣﻤﺪ ﺑﻦ ﺣﺴﻦ ﺍﻟﺸﻴﺦ‪ ،‬ﺭﺋﻴﺲ ﻣﺠﻠﺲ‬

‫ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ‪ ،‬ﺯﻳﺮﻭﻛﺲ ﺍﻹﻣﺎﺭﺍﺕ‪ ،‬ﺟﻴﻤﺒﻴﻜﺲ‪،‬‬

‫ﻋﻠﻰ ﺃﺣﺪﺙ ﺍﻻﺑﺘﻜﺎﺭﺍﺕ ﻭﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﻤﺴﺘﺨﺪﻣﺔ ﻓﻲ‬

‫ﺇﺩﺍﺭﺓ ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ‪‘’ :‬ﻫﺬﻩ ﺍﻟﺴـــﻨﺔ‪،‬‬

‫ﺑﺮﻳﺴـــﺘﻚ‪ ،‬ﺑﺮﻳﺴـــﺘﻴﺞ ﺟﺮﺍﻓﻴﻜﺲ‪ ،‬ﻭﺃﻭﺭﻛﻴﺪ ﻟﻠﺴـــﻨﺔ‬

‫ﺍﻟﻌﺎﻟﻢ ﺍﻟﻌﺮﺑﻲ‘‘‪.‬‬

‫ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ ﻭﻟﺒﻨﺎﻥ ﻭﻣﺼﺮ‪.‬‬

‫ﺳـــﻮﻑ ﺗﻜﻮﻥ ﺍﻟﺠﻮﺍﺋﺰ ﺃﻛﺒﺮ‪ ،‬ﺣﻴـــﺚ ﺃﻧﻨﺎ ﺃﺿﻔﻨﺎ ﻓﺌﺎﺕ‬

‫ﺍﻟﺮﺍﺑﻌﺔ ﻋﻠﻰ ﺍﻟﺘﻮﺍﻟﻲ‪.‬‬

‫ﺟﺪﻳﺪﺓ ﻣـــﻦ ﺍﻟﺠﻮﺍﺋﺰ ﻭﺻﺎﺣﺒﻨﺎ ﺫﻟﻚ ﺑﺘﻮﺳـــﻴﻊ ﻧﻄﺎﻕ‬

‫ﻭﻓـــﻲ ﻣﻌﺮﺽ ﺣﺪﻳﺜﻪ ﻋﻦ ﺍﻟﻄﻔﺮﺓ ﺍﻟﺘﻲ ﺣﻘﻘﻬﺎ ﻗﻄﺎﻉ‬

‫ﻣﺪﻯ ‪ ١٢‬ﺃﺳـــﺒﻮﻋﴼ ﻓﻲ ﻣﺨﺘﻠﻒ ﺃﻧﺤﺎﺀ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻓﻴﻤﺎ‬

‫ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﻟﻴﺸـــﻤﻞ ﺃﻫﻢ ﺍﻷﺳـــﻮﺍﻕ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ‪ ،‬ﺗﺤـــﺪﺙ ﻃﺎﺭﻕ ﺟﻮﻫﺮﺟـــﻲ‪ ،‬ﻧﺎﺋﺐ‬

‫ﺳﻴﻘﺎﻡ ﺣﻔﻞ ﻣﻨﺢ ﺍﻟﺠﻮﺍﺋﺰ ﺍﻟﻨﻬﺎﺋﻲ ﻳﻮﻡ ‪ ٢٧‬ﻳﻨﺎﻳﺮ ‪٢٠١٠‬‬

‫ﻟﺬﻟـــﻚ‪ ،‬ﻓﺈﻧﻨﺎ ﻧﺘﻮﻗﻊ ﺍﺳـــﺘﻼﻡ ﺃﻛﺜﺮ ﻣﻦ ‪ ٧٠٠‬ﺗﺮﺷـــﻴﺢ‬

‫ﺭﺋﻴـــﺲ ﻣﺠﻠـــﺲ ﺇﺩﺍﺭﺓ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ‪،‬‬ ‫ً‬ ‫ﻗﺎﺋـــﻼ‪‘’ :‬ﺑﺎﻟﺮﻏﻢ ﻣﻦ ﺍﻟﻈـــﺮﻭﻑ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺼﻌﺒﺔ‬

‫ﻓـــﻲ ﻓﻨﺪﻕ ﺟﺮﺍﻧﺪ ﺣﻴﺎﺓ ﺩﺑﻲ‪ ،‬ﻭﺍﻟﺬﻱ ﺳﻴﺸـــﻬﺪ ﺣﻀﻮﺭ‬ ‫ﻛﺒﺎﺭ ﺍﻟﺸﺨﺼﻴﺎﺕ ﻣﻦ ﺍﻟﺤﻜﻮﻣﺔ ﻭﻣﻤﺜﻠﻲ ﺍﻟﻤﻨﻈﻤﺎﺕ‬

‫ﻣﺨﺘﻠﻒ ﺍﻟﻔﺌﺎﺕ‪ .‬ﻭﺑﻬﺬﺍ ﺍﻟﻤﻨﺎﺳـــﺒﺔ‪ ،‬ﻓﺈﻧﻨﻲ ﺃﻭﺩ ﺗﻘﺪﻳﻢ‬

‫ﺍﻟﺤﺎﻟﻴـــﺔ‪ ،‬ﻓﺈﻧﻨﺎ ﻧﺘﻮﻗﻊ ﻧﻤﻮﴽ ﻓﻲ ﻫﺬﺍ ﺍﻟﻘﻄﺎﻉ ﺑﻨﺴـــﺒﺔ ‪٣‬‬

‫ﻭﺍﻟﻤﺆﺳﺴﺎﺕ ﺍﻟﻔﺎﻋﻠﺔ ﻓﻲ ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ‪.‬‬

‫ﻣـــﻦ ﻣﺨﺘﻠـــﻒ ﺃﻧﺤـــﺎﺀ ﺍﻟﻤﻨﻄﻘﺔ ﻟﻨﻴـــﻞ ﺍﻟﺠﻮﺍﺋﺰ ﻋﻠﻰ‬

‫ﺍﻟﺨﻠﻴﺞ‪ ،‬ﺣﺴﻦ ﺍﻟﻬﺎﺷﻤﻲ )ﻏﺮﻓﺔ ﺗﺠﺎﺭﺓ‬ ‫ﻭﺻﻨﺎﻋﺔ ﺩﺑﻲ(‪ ،‬ﺃﺣﻤﺪ ﺍﻟﺸﻴﺦ )ﻣﺠﻤﻮﻋﺔ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ(‪ ،‬ﻃﺎﺭﻕ ﺟﻮﻫﺮﺟﻲ‬ ‫)ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ(‪ ،‬ﻭﻓﻴﺼﻞ‬ ‫ﺑﻦ ﺣﻴﺪﺭ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻤﺴﺎﺭ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﻨﺸﺮ‪.‬‬

‫ﺗﺠـــﺪﺭ ﺍﻹﺷـــﺎﺭﺓ ﺇﻟـــﻰ ﺃﻥ ﺍﻟﺤﺪﺙ ﺳـــﻮﻑ ُﻳﻨَﻈﻢ ﻋﻠﻰ‬

‫ﻟﺒﻨﺎﻥ‪ :‬ﻫﻴﺪﻟﺒﺮﺝ ﺗﺪﺧﻞ ﻓﻲ ﺷﺮﺍﻛﺔ ﻣﻊ ﺍﻟﺴﻔﺎﺭﺓ ﺍﻷﻟﻤﺎﻧﻴﺔ‬ ‫ﻻﺳﺘﻀﺎﻓﺔ ﺗﺠﻤﻊ ﻟﻸﻋﻤﺎﻝ‬ ‫ﺍﻟﻔﺮﻉ ﺍﻟﻤﺤﻠﻲ ﻟﻬﻴﺪﻟﺒﺮﺝ ﻳﺘﻮﻟﻰ ﺃﻋﻤﺎﻝ ﻃﺒﺎﻋﺔ ﻛﺎﻓﺔ ﻣﻮﺍﺩ ﺍﻻﺗﺼﺎﻝ‪ ،‬ﺑﻤﺎ ﻓﻴﻬﺎ ﺑﻄﺎﻗﺎﺕ ﺍﻟﺪﻋﻮﺓ‬

‫ﺍﻟﺴـــﻔﺎﺭﺓ ﺍﻷﻟﻤﺎﻧﻴـــﺔ ﻓﻲ ﺑﻴﺮﻭﺕ ﻹﻗﺎﻣـــﺔ ﺩﻋﻮﺓ ﻋﻠﻰ‬

‫ﺇﻡ ﺩﺑﻠﻴﻮ ﻭﺑﻮﺯ‪ ،‬ﻭﻗﺪ ﺍﻧﻄﻮﻯ ﻋﻠﻰ ﻧﻘﺎﺷﺎﺕ ﺍﺳﺘﻬﺪﻓﺖ‬

‫ﺍﻟﻌﺸـــﺎﺀ ﻟﻤﺠﻤﻮﻋـــﺔ ﻣـــﻦ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺘﺠﺎﺭﻳـــﺔ‬

‫ﺗﻮﺟﻴـــﻪ ﺍﻟﺪﻋﻢ ﻭﺍﻟﺘﺸـــﺠﻴﻊ ﻟﻠﺘﺠـــﺎﺭﺓ ﺑﻴـــﻦ ﺍﻟﺒﻠﺪﻳﻦ‬

‫ﺍﻷﻟﻤﺎﻧﻴـــﺔ ﻭﺫﻟﻚ ﻓﻲ ﺍﻟﻌﺎﺻﻤـــﺔ ﺍﻟﻠﺒﻨﺎﻧﻴﺔ‪ ،‬ﻭﻗﺪ ﺗﻮﻟﺖ‬

‫ﺍﻟﺼﺪﻳﻘﻴﻦ‪.‬‬

‫ﻭﻛﺎﻟﺔ ﻫﻴﺪﻟﺒﺮﺝ ﺍﻟﻤﺤﻠﻴﺔ ﻃﺒﺎﻋﺔ ﻛﺎﻓﺔ ﻣﻮﺍﺩ ﺍﻻﺗﺼﺎﻝ‬

‫ﻭﻗﺪ ﺫﻛﺮﺕ ﺍﻟﺴﻴﺪﺓ ﺳﻴﻔﻜﺮ ﺇﻳﺒﺮﻟﻲ ﺃﻥ ﻛﻠﺘﺎ ﺍﻟﻤﺪﻳﻨﺘﻴﻦ‬

‫ﺑﻤﺎ ﻓﻲ ﺫﻟﻚ ﺑﻄﺎﻗﺎﺕ ﺍﻟﺪﻋﻮﺓ‪.‬‬

‫ﺑﻴﺮﻭﺕ ﻭﺑﺮﻟﻴﻦ ﺗﺸـــﺘﺮﻛﺎﻥ ﻓﻲ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻷﺷﻴﺎﺀ‪،‬‬

‫ﻭﺣﻔﻞ ﺍﻟﻌﺸـــﺎﺀ ﺍﻟﺬﻱ ﺟﺮﻯ ﻟﻴﻠﺔ ﺍﻟﺴـــﺎﺑﻊ ﻣﻦ ﺃﻛﺘﻮﺑﺮ‬

‫ﻭﻗﺪ ﺳـــﻠﻄﺖ ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﺃﻫﻤﻴـــﺔ ﺍﻟﺘﻔﺎﻫﻢ ﻭﺍﻟﺘﻌﺎﻭﻥ‬

‫ﻓﻲ ﻣﺮﺳـــﻰ ﻧﺎﺩﻱ ﺍﻟﺴﺎﻥ ﺟﻮﺭﺝ ﻟﻠﺴﺒﺎﺣﺔ ﻭﺍﻟﻴﺨﻮﺕ‬ ‫ﺃُﻗﻴﻢ ﺃﺳﺎﺳـــﴼ ﻟﻠﺘﺮﺣﻴﺐ ﺑﺴـــﻔﻴﺮ ﺃﻟﻤﺎﻧﻴﺎ ﺍﻟﺠﺪﻳﺪ ﻟﺪﻯ‬

‫ﺍﻟﻤﺘﺒﺎﺩﻟﻴـــﻦ ﺑﻴـــﻦ ﺍﻟﺒﻠﺪﻳـــﻦ ﻣﻦ ﺃﺟﻞ ﺗﻮﻓﻴـــﺮ ﺃﺭﺿﻴﺔ‬ ‫ﺧﺼﺒـــﺔ ﻟﻠﻌﻤﻞ ﺍﻟﺘﺠﺎﺭﻱ ﻭﻳﺸـــﻤﻞ ﺫﻟـــﻚ ﺻﻨﺎﻋﺎﺕ‬

‫ﺍﻟﺠﻤﻬﻮﺭﻳـــﺔ ﺍﻟﻠﺒﻨﺎﻧﻴـــﺔ ﺍﻟﺴـــﻴﺪﺓ ﺑﺮﻳﺠﻴﺘـــﺎ ﺳـــﻴﻔﻜﺮ‬

‫ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻛﻤﺎ ﺩﻋﺖ ﺍﻟﺴـــﻔﻴﺮﺓ ﺍﻷﻟﻤﺎﻧﻴﺔ ﺍﻟﻤﺆﺳﺴﺎﺕ‬

‫ﺇﻳﺒﺮﻟﻲ‪ ،‬ﻛﻤﺎ ﺃﺣﻴﺎ ﺍﻟﺤﻔﻞ ﺍﻟﺬﻛﺮﻯ ﺍﻟﺴﻨﻮﻳﺔ ﺍﻟﻌﺸﺮﻳﻦ‬

‫ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﻭﺍﻟﺼﻨﺎﻋﻴﺔ ﺇﻟـــﻰ ﺇﺩﺭﺍﻙ ﻭﺗﻔﻌﻴﻞ ﺍﻟﺤﻀﻮﺭ‬ ‫ﺍﻟﻨﺴﻮﻱ ﺍﻟﻤﺘﻨﺎﻣﻲ ﻓﻲ ﺍﻟﺼﻨﺎﻋﺎﺕ‪.‬‬

‫ﻟﺴـــﻘﻮﻁ ﺟﺪﺍﺭ ﺑﺮﻟﻴﻦ ﻭﺍﻟﺬﻛﺮﻯ ﺍﻟﺴـــﻨﻮﻳﺔ ﺍﻟﺴـــﺘﻴﻦ‬ ‫ﻟﺼﺪﻭﺭ ﺍﻟﻘﺎﻧﻮﻥ ﺍﻷﺳﺎﺳـــﻲ ﻭﺍﻟـــﺬﻱ ﺃُﻗﺮ ﻓﻲ ﺍﻷﺻﻞ‬

‫ﻭﻗـــﺪ ﺍﻧﺘﻬﺰ ﺍﻟﺤﻀﻮﺭ ﺍﻟﻔﺮﺻﺔ ﻟﻼﻃﻼﻉ ﻋﻠﻰ ﻋﻴﻨﺎﺕ‬

‫ﻣﻦ ﻫﻴﺪﻟﺒﺮﺝ‪ ،‬ﻣﺜﻞ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻌﺪﺳﻴﺔ )ﺃﻱ ﺑﺎﻟﻌﺪﺳﺔ(‬

‫ﻛﻮﺿﻌﻴـــﺔ ﻣﺆﻗﺘـــﺔ ﻟﻠﺠﻤﻬﻮﺭﻳﺔ ﺍﻟﻤﺆﻗﺘﺔ ﻓـــﻲ ﺃﻟﻤﺎﻧﻴﺎ‬

‫ﻣـــﻦ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﻤﻄﺒﻮﻋـــﺔ ﻋﻠـــﻰ ﺁﻻﺕ ﻫﻴﺪﻟﺒـــﺮﺝ‬

‫ﻭﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﻤﺠﺴـــﻢ ﺑﺎﻟﻨﻘﺶ ﺍﻟﻐﺎﺋﺮ ﻭﻃﺒﺎﻋﺔ ﺍﻟﻄﻼﺀ‬

‫ﺍﻟﻤﺆﻗﺘﺔ ﺁﻧﺬﺍﻙ‪ .‬ﻭﻗﺪ ﺷﻬﺪ ﺍﻟﺘﺠﻤﻊ ﺣﻀﻮﺭ ﻛﺒﺮﻳﺎﺕ‬

‫ﻭﺍﻛﺘﺸﺎﻑ ”ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﺍﻟﺨﺎﺻﺔ“ ﻷﺳﺎﻟﻴﺐ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺑﺎﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ ﻭﻣﺎ ﺇﻟﻰ ﺫﻟﻚ‪.‬‬

‫‪ME Printer November 2009‬‬

‫ﺩﺧﻠـــﺖ ﻫﻴﺪﻟﺒـــﺮﺝ ﻟﺒﻨـــﺎﻥ ﻣﺆﺧـــﺮﴽ ﻓﻲ ﺷـــﺮﺍﻛﺔ ﻣﻊ‬

‫ﺍﻟﻤﺆﺳﺴﺎﺕ ﺍﻷﻟﻤﺎﻧﻴﺔ‪ ،‬ﻣﻦ ﻗﺒﻴﻞ‪ :‬ﺑﻮﺵ ﻭﻧﻴﻔﻴﺎ ﻭﺑﻲ‬

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‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺩﺑﻲ‪ :‬ﺑﺮﻧﺖ ﻭﻭﺭﻛﺲ ﻣﻴﺪﻳﺎ ﺗﻚ ﺗﻌﺰﺯ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺼﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ ﺑﺄﻭﻝ ﻃﺎﺑﻌﺔ‬ ‫ﺩﻳﺰﺍﻳﻦ ﺟﺖ ﺃﻝ ‪ ٦٥٥٠٠‬ﻣﻦ ﺇﺗﺶ ﺑﻲ ﻓﻲ ﺍﻹﻣﺎﺭﺍﺕ‬ ‫ﺍﻟﺼﻔﻘﺔ ﺗﻬﺪﻑ ﺇﻟﻰ ﺗﻘﺪﻳﻢ ﻣﺰﺍﻳﺎ ﺍﻟﻄﺒﺎﻋﺔ ﺫﺍﺕ ﺍﻷﺳﺎﺱ ﺍﻟﻤﺎﺋﻲ ﻭﺍﻟﺨﺎﻟﻴﺔ ﻣﻦ ﺍﻟﺮﺍﻭﺋﺢ ﻟﻌﻤﻼﺋﻬﺎ ﻣﻊ‬ ‫ﺿﻤﺎﻥ ﺑﻘﺎﺀ ﺃﻟﻮﺍﻧﻬﺎ ﺍﻟﺴﺎﻃﻌﺔ ﻭﺃﺣﺠﺎﻣﻬﺎ ﺍﻟﻜﺒﻴﺮﺓ‬ ‫ﻓﺈﻥ ﺃﺣﺒﺎﺭ ﻻﺗﻴﻜﺲ ﻣﻦ ﺇﺗﺶ ﺑﻲ ﻻ ﺗﺼﺪﺭ ﺍﻧﺒﻌﺎﺛﺎﺕ‬ ‫ﺗﻀـــﺮ ﺑﻄﺒﻘـــﺔ ﺍﻷﻭﺯﻭﻥ ﺃﺛﻨـــﺎﺀ ﻋﻤﻠﻴـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻻ‬ ‫ﺗﺤﺘﻮﻱ ﻋﻠﻰ ﻣﻠﻮﺛﺎﺕ ﻫﻮﺍﺀ ﺧﻄﺮﺓ‪.‬‬ ‫ﻭﺗﻌﻤﻞ ﺑﺮﻧﺖ ﻭﻭﺭﻛﺲ ﻣﻴﺪﻳﺎ ﺗﻚ ﺣﺎﻟﻴﴼ ﻋﻠﻰ ﺗﻄﻮﻳﺮ‬ ‫ﻋﻤﻠﻴـــﺔ ﺇﻋـــﺎﺩﺓ ﺍﻟﺘﺪﻭﻳـــﺮ ﺑﺄﻛﻤﻠﻬﺎ ﺑﺪﺀﴽ ﻣـــﻦ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻧﺘﻬـــﺎﺀ ﺑﺎﻟﺼـــﺪﻭﺭ‪ ،‬ﻓﻘـــﺪ ﻗـــﺮﺭﺕ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻌﻤـــﻞ‬ ‫ﺑﺘﺠﻬﻴـــﺰﺍﺕ ﺇﺗـــﺶ ﺑـــﻲ ﺍﻷﺻﻠﻴـــﺔ ﺣﺼﺮﴽ ﻛﻤـــﺎ ﺃﻧﻬﺎ‬ ‫ﺗﺒﺤﺚ ﻓﻲ ﺇﻋﺎﺩﺓ ﺗﺪﻭﻳﺮ ﻣﻮﺍﺩﻫﺎ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‪.‬‬ ‫ﻭﻳﺨﺘﺘﻢ ﺳـــﻌﺪ ﺣﺪﻳﺜﻪ ﺑﺎﻟﻘﻮﻝ‪” :‬ﻣـــﺎ ﺯﺍﻝ ﺍﻟﻜﺜﻴﺮ ﻣﻦ‬ ‫ﺍﻟﻌﻤﻼﺀ ﻳـــﺮﻭﻥ ﺃﻥ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺨﻀﺮﺍﺀ ﻟﻴﺲ ﺇﻻ ﺗﺮﻓﴼ‬ ‫ﻻ ﻳﺴـــﺘﻄﻴﻌﻮﻥ ﺗﺤﻤﻞ ﺗﻜﻠﻔﺘـــﻪ‪ ،‬ﺃﻣﺎ ﻧﺤﻦ ﻭﺑﺼﻔﺘﻨﺎ‬ ‫ﺷـــﺮﻛﺔ ﻃﺒﺎﻋﺔ ﻓـــﺈﻥ ﻭﺍﺟﺒﻨـــﺎ ﻳﺘﻤﺜﻞ ﻓـــﻲ ﺗﺜﻘﻴﻔﻬﻢ‬ ‫ﻭﺗﻮﻋﻴﺘﻬـــﻢ ﺑﻬـــﺬﻩ ﺍﻟﺮﺳـــﺎﻟﺔ ﺍﻹﻳﺠﺎﺑﻴـــﺔ‪ .‬ﻭﺍﻟﺠـــﻮﺩﺓ‬

‫‪ME Printer November 2009‬‬

‫ﺇﻥ ﻫﺬﻩ ﺍﻟﻄﺎﺑﻌﺔ‬ ‫ﺫﺍﺕ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ‬ ‫ﺗﻌﺪ ﻓﺮﺻﺔ ﺭﺍﺋﻌﺔ‬ ‫ﻟﺘﻤﻴﻴﺰﺃﻧﻔﺴﻨﺎ‬ ‫ﻋﻦﺍﻟﻤﻨﺎﻓﺴﻴﻦ‬ ‫ﻭﺯﻳﺎﺩﺓﻃﺎﻗﺘﻨﺎ‬ ‫ﺍﻹﻧﺘﺎﺟﻴﺔﻭﺗﺤﻘﻴﻖ‬ ‫ﺍﻟﺠﻮﺩﺓ ﺍﻟﻌﺎﻟﻴﺔ ﻓﻲ‬ ‫ﺍﻷﺳﻮﺍﻕ ﺍﻟﻨﺎﻣﻴﺔ‬

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‫ﻗﺎﻣﺖ ﺷﺮﻛﺔ ﺑﺮﻧﺖ ﻭﻭﺭﻛﺲ ﻣﻴﺪﻳﺎ ﺗﻚ ﻭﺍﻟﺘﻲ ﺗﺘﺨﺬ‬

‫ﺗﺘﺨﻴﻠﻮﻥ ﺍﻟﺮﻭﺍﺋﺢ ﺍﻟﻤﺤﺘﻤﻞ ﺍﻧﺒﻌﺎﺛﻬﺎ ﻣﺴﺎﺣﺔ ﻗﺪﺭﻫﺎ‬

‫ﻣـــﻦ ﺩﺑﻲ ﻣﻘﺮﴽ ﻟﻬﺎ ﺑﺸـــﺮﺍﺀ ﺃﻭﻝ ﻃﺎﺑﻌـــﺔ ﺩﻳﺰﺍﻳﻦ ﺟﺖ‬

‫‪ ٣,٨‬ﻣﺘـــﺮ ﻣﻜﻌﺐ ﻣﻊ ‪ ١٦‬ﻣﺘـــﺮﴽ ﻣﺮﺑﻌﴼ ﻣﻦ ﺍﻷﺻﺒﺎﻍ‬

‫‪ L65500‬ﻓـــﻲ ﺍﻹﻣـــﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴـــﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻭﺫﻟﻚ‬

‫ﺍﻟﻤﺬﺍﺑـــﺔ ﻭﻫﻲ ﻣﺸـــﻜﻠﺔ ﺗﻤﻜﻨﺎ ﻣﻦ ﺇﺯﺍﻟﺘﻬﺎ ﺑﻮﺍﺳـــﻄﺔ‬

‫ﻓـــﻲ ﺧﻄـــﺔ ﻟﻼﻧﺘﻘﺎﻝ ﺇﻟـــﻰ ﺃﺳـــﻮﺍﻕ ﺟﺪﻳـــﺪﺓ ﻭﺍﻟﺤﺪ‬

‫ﺍﻟﻄﺎﺑﻌﺔ ﺍﻟﺠﺪﻳﺪ“‪.‬‬

‫ﺗﺄﺛﻴـــﺮ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺍﻟﺒﻴﺌﺔ‪ ،‬ﻭﺗﺸـــﻤﻞ ﻗﺎﺋﻤﺔ ﺍﻟﻌﻤﻼﺀ‬

‫ً‬ ‫ﻭﻳﻮﺍﺻـــﻞ ﺳـــﻌﺪ ﺣﺪﻳﺜـــﻪ‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﺑﻔﻀـــﻞ ﺍﻟﻄﺎﺑﻌﺔ‬

‫ﺍﻟﻤﺴﺘﻬﺪﻓﻴﻦ ﻣﺠﺎﻻﺕ ﺟﺪﻳﺪﺓ ﻛﺎﻟﻤﻄﺎﻋﻢ ﻭﺍﻟﻔﻨﺎﺩﻕ‬

‫ﺩﻳﺰﺍﻳـــﻦ ﺟـــﺖ ‪ L65500‬ﻣـــﻦ ﺇﺗـــﺶ ﺑﻲ ﺗـــﻢ ﻣﻨﺢ‬

‫ﻭﺍﻟﻤﺪﺍﺭﺱ ﻭﺍﻟﺘﻲ ﺗﻌﺪ ﺍﻟﺮﻭﺍﺋﺢ ﻓﻴﻬﺎ ﻣﺼﺪﺭ ﻗﻠﻖ‪.‬‬

‫ﺍﻟﻤﺸـــﺮﻭﻉ ﺇﻟـــﻰ ﺷـــﺮﻛﺘﻨﺎ‪ ،‬ﻭﺳﻴﺴـــﺘﻔﻴﺪ ﺍﻟﻌﻤﻴﻞ ﻣﻦ‬

‫ﻭﻳﻘﻮﻝ ﻛﺮﻳﻢ ﺳﻌﺪ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻤﻔﻮﺽ ﻟﺒﺮﻧﺖ ﻭﻭﺭﻛﺲ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺪﺍﺧﻠﻴـــﺔ ﻋﺎﻟﻴﺔ ﺍﻟﺠﻮﺩﺓ ﻭﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺫﺍﺕ‬

‫ﻣﻴﺪﻳﺎ ﺗﻚ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﻋﻨﺪﻣﺎ ﺷﺎﻫﺪﻧﺎ ﺍﻟﻄﺎﺑﻌﺔ‬

‫ﺍﻷﺳـــﺎﺱ ﺍﻟﻤﺎﺋﻲ ﻭﺍﻟﺨﺎﻟﻴﺔ ﻣـــﻦ ﺍﻟﺮﻭﺍﺋﺢ ﻣﻊ ﺿﻤﺎﻥ‬

‫ﺩﻳﺰﺍﻳﻦ ﺟـــﺖ ‪ L65500‬ﻣﻦ ﺇﺗﺶ ﺑﻲ ﻓﻲ ﻣﻌﺮﺽ‬ ‫ﺳـــﺎﻳﻦ ﺁﻧﺪ ﺟﺮﺍﻓﻴﻜﺲ ﻓﻲ ﺩﺑﻲ ﺗﺤﻤﺴـــﻨﺎ ﻟﻬﺎ ﻓﻌ ً‬ ‫ﻼ‬

‫ﺑﻘﺎﺀ ﺍﻷﻟﻮﺍﻥ ﺍﻟﺴﺎﻃﻌﺔ‪ .‬ﻛﻤﺎ ﻳﻨﻄﻮﻱ ﺍﻟﻤﺸﺮﻭﻉ ﻋﻠﻰ‬ ‫ﻃﺒﺎﻋـــﺔ ﺍﻟﻼﻓﺘـــﺎﺕ ﻛﺒﻴـــﺮﺓ ﺍﻟﺤﺠﻢ ﻟﻠﺒﻬـــﻮ‪ ،‬ﻭﻣﻬﻤﺔ‬

‫ﻭﻗﺮﺭﻧـــﺎ ﺷـــﺮﺍﺀﻫﺎ ﻋﻠﻰ ﺍﻟﻔـــﻮﺭ‪ ،‬ﻭﻓﻲ ﺍﻟﻮﺿـــﻊ ﺍﻟﺤﺎﻟﻲ‬

‫ﻣـــﻦ ﻫﺬﺍ ﺍﻟﻨﻮﻉ ﻣﺎ ﻟﻴﻤﻜـــﻦ ﺇﻧﺠﺎﺯﻫﺎ ﻟﻮ ﻃﺒﻌﺖ ﻋﻠﻰ‬

‫ﺣﻴﺚ ﻳﺮﻏﺐ ﺍﻟﺠﻤﻴﻊ ﺑﻄﺒﺎﻋﺔ ﺃﻱ ﻋﻤﻞ ﻭﺑﺄﻱ ﺳـــﻌﺮ‬

‫ﻃﺎﺑﻌﺎﺕ ﺩﺍﺧﻠﻴﺔ ﺫﺍﺕ ﺃﺳﺎﺱ ﻣﺎﺋﻲ“‪.‬‬

‫ﻓﺈﻥ ﻫـــﺬﻩ ﺍﻟﻄﺎﺑﻌـــﺔ ﺫﺍﺕ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴـــﺮ ﺗﻌﺪ ﻓﺮﺻﺔ‬

‫ﻭﺗﻮﻓـــﺮ ﺃﺣﺒـــﺎﺭ ﻻﺗﻴﻜـــﺲ )ﺍﻟﻤﻄـــﺎﻁ( ﺍﻟﺠﺪﻳﺪﺓ ﺫﺍﺕ‬

‫ﺭﺍﺋﻌﺔ ﻟﺘﻤﻴﻴﺰ ﺃﻧﻔﺴـــﻨﺎ ﻋﻦ ﺍﻟﻤﻨﺎﻓﺴﻴﻦ ﻭﺯﻳﺎﺩﺓ ﻃﺎﻗﺘﻨﺎ‬

‫ﺍﻷﺳـــﺎﺱ ﺍﻟﻤﺎﺋﻲ ﻣـــﻦ ﺇﺗﺶ ﺑﻲ ﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺍﻟﻤﺰﺍﻳﺎ‬

‫ﺍﻹﻧﺘﺎﺟﻴـــﺔ ﻭﺗﺤﻘﻴﻖ ﺍﻟﺠـــﻮﺩﺓ ﺍﻟﻌﺎﻟﻴﺔ ﻓﻲ ﺍﻷﺳـــﻮﺍﻕ‬

‫ﻣـــﻦ ﺗﻘﻨﻴﺔ ﺍﻷﺣﺒـــﺎﺭ ﺍﻟﻤﺬﺍﺑﺔ ﺩﻭﻥ ﻓـــﺮﺽ ﺍﻋﺘﺒﺎﺭﺍﺕ‬

‫ﺍﻟﻨﺎﻣﻴﺔ ﻟﻤﺎ ﻳﻌﺮﻑ ﺑـ )ﺍﻟﺤﻠﻮﻝ ﺍﻟﺨﻀﺮﺍﺀ(“‪.‬‬

‫ﺍﻟﺒﻴﺌﺔ ﻭﺍﻟﺼﺤﺔ ﻭﺍﻟﺴـــﻼﻣﺔ ﺍﻟﻤﺜﺎﻟﻴـــﺔ‪ ،‬ﺇﺫ ﺗﻨﺒﻌﺚ ﻋﻦ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﻧﻘـــﻮﻡ ﺣﺎﻟﻴـــﴼ ﺑﺘﻄﻮﻳـــﺮ ﻣﺸـــﺮﻭﻉ ﻟﺼﺎﻟﺢ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺨﺎﻟﻴﺔ ﻣـــﻦ ﺍﻟﺮﻭﺍﺋﺢ ﻭﺍﻟﻨﺎﺗﺠـــﺔ ﻋﻦ ﺃﺣﺒﺎﺭ‬

‫ﻭﺍﺣﺪﺓ ﻣﻦ ﺃﻛﺒﺮ ﺷـــﺮﻛﺎﺕ ﺍﻟﺒﺚ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ‬

‫ﻻﺗﻴﻜﺲ ﻣـــﻦ ﺇﺗﺶ ﺑﻲ ﻣﺴـــﺘﻮﻳﺎﺕ ﻣﻨﺨﻔﻀﺔ ﺟﺪﴽ‬

‫ﺍﻷﻭﺳـــﻂ ﺑﺮﻣﺘﻬﺎ‪ ،‬ﻭﻟﻢ ﻳﻜﻦ ﺑﺎﻹﻣـــﻜﺎﻥ ﻃﺒﺎﻋﺔ ﻫﺬﺍ‬

‫ﻣﻦ ﺍﻟﻤﺮﻛﺒﺎﺕ ﺍﻟﻌﻀﻮﻳﺔ ﺍﻟﻤﺘﻄﺎﻳﺮﺓ‪.‬‬

‫ﺍﻟﻤﺸـــﺮﻭﻉ ﻋﻠﻰ ﺃﻱ ﻃﺎﺑﻌﺔ ﺳـــﻮﻯ ﺍﻟﻄﺎﺑﻌـــﺔ ﺩﻳﺰﺍﻳﻦ‬

‫ﻛﻤـــﺎ ﻻ ﻳﺘﻄﻠﺐ ﺍﻷﻣﺮ ﺗﻬﻮﻳﺔ ﺧﺎﺻـــﺔ ﻟﻠﻮﻓﺎﺀ ﺑﺤﺪﻭﺩ‬

‫ﺟـــﺖ ‪ L65500‬ﻣـــﻦ ﺇﺗـــﺶ ﺑـــﻲ‪ .‬ﻓﻨﺤـــﻦ ﻧﺴـــﻢ‬

‫ﺍﻟﺘﻌـــﺮﺽ ﺍﻟﻤﻬﻨﻴـــﺔ‪ ،‬ﻭﻻ ﺗﻮﺟـــﺪ ﻣﺘﻄﻠﺒﺎﺕ ﻟﻠﺴـــﻤﺎﺡ‬

‫ﺍﻟﻤﺼﺎﻋﺪ ﻣـــﻦ ﺍﻟﺪﺍﺧﻞ ﺑﺎﻟﻌﻼﻣـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ ،‬ﺑﻤﺎ ﻓﻲ‬

‫ﺑﺎﻟﻄـــﺮﺡ ﺍﻟﺠـــﻮﻱ ﻣﻤﺎ ﻳﺴـــﻬﻞ ﻭﺟﻮﺩ ﺑﻴﺌـــﺔ ﻃﺒﺎﻋﺔ‬

‫ﺫﻟﻚ ﺍﻟﺠﻮﺍﻧـــﺐ ﺍﻟﺜﻼﺛﺔ ﻭﺍﻷﺑـــﻮﺍﺏ ﺍﻟﺪﺍﺧﻠﻴﺔ ﻭﻛﺬﻟﻚ‬

‫ﻣﺤﺴـــﻨﺔ‪ .‬ﻭﺗﻤﺎﺷـــﻴﴼ ﻣﻊ ﻋﺪﺩ ﻣﻦ ﺍﻟﺸﻬﺎﺩﺍﺕ ﺍﻟﺮﺍﺋﺪﺓ‬

‫ﺃﺑﻮﺍﺏ ﺍﻟﺴـــﻼﻣﺔ ﻓﻲ ﺳـــﺘﺔ ﻃﻮﺍﺑﻖ ﻣﺨﺘﻠﻔﺔ‪ .‬ﺇﻻ ﺃﻥ‬

‫ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺼﻨﺎﻋﺔ ﻭﺍﻟﺘﻲ ﺗﺸـــﻤﻞ ﻧﻮﺭﺩﻳﻚ ﺳـــﻮﺍﻥ‬

‫ﺍﻟﻤﺼﺎﻋـــﺪ ﺗﻌـــﺪ ﺃﻣﺎﻛﻦ ﺑﺎﻟﻐـــﺔ ﺍﻟﺼﻐﺮ‪ ،‬ﻟﺬﺍ ﺳـــﺄﺩﻋﻜﻢ‬

‫ﻭﺇﻳﻜﻮﻟﻴﺒﻞ ﻣﻦ ﺍﻻﺗﺤﺎﺩ ﺍﻷﻭﺭﻭﺑﻲ ﻟﻠﻤﺎﺩﺓ ﺍﻟﻤﻄﺒﻮﻋﺔ‬

‫ﺍﻟﻌﺎﻟﻴﺔ ﻭﺗﻤﺎﺳـــﻚ ﺍﻷﻟﻮﺍﻥ ﻭﺍﻹﻧﺘﺎﺟﻴـــﺔ ﺍﻟﻌﺎﻟﻴﺔ ﻭﻫﻲ‬ ‫ﺍﻟﻤﻮﺍﺻﻔـــﺎﺕ ﺍﻟﺘﻲ ﺗﺘﻤﺘﻊ ﺑﻬـــﺎ ﺍﻟﻄﺎﺑﻌﺔ ﺩﻳﺰﺍﻳﻦ ﺟﺖ‬ ‫‪ L65500‬ﻣـــﻦ ﺇﺗـــﺶ ﺑﻲ ﺳﺘﺴـــﺎﻋﺪ ﺍﻟﻨـــﺎﺱ ﻋﻠﻰ‬ ‫ﺗﻐﻴﻴﺮ ﺃﻓﻜﺎﺭﻫﻢ ﻋﻦ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺴﺆﻭﻟﺔ ﺑﻴﺌﻴﴼ“‪.‬‬ ‫ﻭﻟﻠﻤﺤﺎﻓﻈـــﺔ ﻋﻠـــﻰ ﻣﻌﺎﻳﻴﺮ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻌﺎﻟﻴﺔ‪ ،‬ﺍﺗﺒﻌﺖ‬ ‫ﺑﺮﻧـــﺖ ﻭﻭﺭﻛـــﺲ ﻣﻴﺪﻳـــﺎ ﺗـــﻚ ﻛﺬﻟـــﻚ ﺑﺮﻧﺎﻣﺠﴼ ﻣﻦ‬ ‫ﺍﻟﺼﻔﻘﺎﺕ ﺗﻀﻤﻦ ﻣـــﺎ ﻳﻠﻲ‪ :‬ﻃﺎﺑﻌﺘﻴﻦ ﻣﻦ ﻧﻮﻉ ﺇﺗﺶ‬ ‫ﺑﻲ ﺳﺎﻳﺘﻜﺲ ‪ XL1500‬ﻭﻃﺎﺑﻌﺔ ﻣﻦ ﻧﻮﻉ ﺇﺗﺶ ﺑﻲ‬ ‫ﺩﻳﺰﺍﻳﻦ ﺟـــﺖ ‪ 10000s‬ﻭﻃﺎﺑﻌﺔ ﻣﻦ ﻧﻮﻉ ﺇﺗﺶ ﺑﻲ‬ ‫ﺩﻳﺰﺍﻳﻦ ﺟﺖ ‪ ٩٠٠٠‬ﻭﺛﻼﺙ ﻃﺎﺑﻌﺎﺕ ﻣﻦ ﻧﻮﻉ ﺩﻳﺰﺍﻳﻦ‬ ‫ﺟﺖ ‪ Z61600‬ﻭﺛـــﻼﺙ ﻃﺎﺑﻌﺎﺕ ﺇﺗﺶ ﺑﻲ ﺩﻳﺰﺍﻳﻦ‬ ‫ﺟﺖ ‪.٥٥٠٠‬‬ ‫ﻭﻛﺎﻧﺖ ﺑﺮﻧﺖ ﻭﻭﺭﻛﺲ ﻣﻴﺪﻳﺎ ﺗﻚ ﻗﺪ ﺗﺄﺳﺴـــﺖ ﻋﺎﻡ‬ ‫‪ ٢٠٠٧‬ﻧﺘﻴﺠﺔ ﻟﻤﺸـــﺮﻭﻉ ﻣﺸـــﺘﺮﻙ ﺑﻴـــﻦ ﻣﻴﺪﻳﺎ ﺗﻚ‬ ‫ﻭﻫﻲ ﺇﺣﺪﻯ ﺃﻭﻟﻰ ﺷﺮﻛﺎﺕ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﺘﻲ‬ ‫ﺗﺄﺳﺴـــﺖ ﻓﻲ ﺩﺑﻲ ﻭﺑﺮﻧﺖ ﻭﻭﺭﻛﺲ ﺇﺣﺪﻯ ﺷﺮﻛﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﻟﺒﻨـــﺎﻥ ﻭﺍﻟﻤﺘﺨﺼﺼﺔ‬ ‫ﻓﻲ ﺣﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺪﺍﺧﻠﻴـــﺔ ﻭﺍﻟﺨﺎﺭﺟﻴﺔ ﻭﻛﺬﻟﻚ‬ ‫ﻃﺒﺎﻋﺔ ﺍﻷﻋﻼﻡ ﻭﺍﻟﻤﻨﺴﻮﺟﺎﺕ‪ ،‬ﻭﺍﻟﺸﺮﻛﺔ ﻣﺘﺨﺼﺼﺔ‬ ‫ﺑﺈﻧﺘـــﺎﺝ ﺍﻟﻤﻠﺼﻘﺎﺕ ﺍﻟﺠﺪﺍﺭﻳﺔ ﻭﻻﻓﺘﺎﺕ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ‬ ‫ﻭﺍﻟﻮﺍﺟﻬـــﺎﺕ ﺍﻟﻤﻀـــﺎﺀﺓ ﻭﻻﻓﺘـــﺎﺕ ﺍﻟﻤﺒﺎﻧـــﻲ ﻭﻛﺬﻟﻚ‬ ‫ﺍﻟﺮﺳـــﻮﻡ ﻋﻠﻰ ﺍﻟﻤﺮﻛﺒﺎﺕ ﻟﺼﺎﻟـــﺢ ﻭﻛﺎﻻﺕ ﺍﻹﻋﻼﻥ‬ ‫ﻭﺍﻟﻤﺆﺳﺴﺎﺕ ﺍﻹﻋﻼﻣﻴﺔ ﻭﺷﺮﻛﺎﺕ ﺗﻨﻈﻴﻢ ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬ ‫ﻭﻣﺮﺍﻛﺰ ﺍﻟﺘﺴﻮﻕ ﻭﺍﻟﻤﺎﺭﻛﺎﺕ ﺍﻟﻔﺎﺧﺮﺓ‪.‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

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‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪ :‬ﻧﺠﺎﺡ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴﻌﻮﺩﻱ ﻟﻔﻦ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﺒﻼﺳﺘﻴﻚ‬ ‫ﻭﺍﻟﺒﺘﺮﻭﻛﻴﻤﺎﻭﻳﺎﺕ‬ ‫ﺍﺳـــﺘﻘﻄﺐ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺬﻱ ﺍﺳـــﺘﻤﺮ ﺃﺭﺑﻌﺔ ﺃﻳﺎﻡ ‪ ٢٧,٠٠٠‬ﺯﺍﺋﺮ ﻭﻋﺮﺽ ﻓﻴﻪ ﺃﺣﺪﺙ ﻣﺎ ﺗﻮﺻﻠﺖ ﺇﻟﻴﻪ ﺻﻨﺎﻋﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﺒﻼﺳﺘﻴﻚ ﻭﺍﻟﺒﺘﺮﻭﻛﻴﻤﺎﻭﻳﺎﺕ‬ ‫‪ “٢٠٠٩‬ﻭﻫـــﻮ ﺍﻟﻤﻌـــﺮﺽ ﺍﻟﺪﻭﻟـــﻲ ﺍﻟﺘﺎﺳـــﻊ ﻟﺘﻘﻨﻴﺎﺕ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ‪.‬‬ ‫ﻣـــﻦ ﺟﻬﺘـــﻪ‪ ،‬ﻗﺎﻝ ﻣﺤﻤﺪ ﺍﻟﺤﺴـــﻴﻨﻲ‪ ،‬ﻧﺎﺋـــﺐ ﺍﻟﻤﺪﻳﺮ‬ ‫ﺍﻟﻌﺎﻡ ﻟﺸـــﺮﻛﺔ ﻣﻌﺎﺭﺽ ﺍﻟﺮﻳـــﺎﺽ ﺍﻟﻤﺤﺪﻭﺩﺓ ﻓﻲ ﻫﺬﺍ‬ ‫ﺍﻟﺼﺪﺩ‪” :‬ﻳﻤﺜﻞ ﺍﺳـــﺘﻘﻄﺎﺏ ﺣﻀﻮﺭ ﺭﻓﻴﻊ ﺍﻟﻤﺴﺘﻮﻯ‬ ‫ﻣﻦ ﺍﻟﺰ ّﻭﺍﺭ ﻭﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻌﺎﺭﺿﺔ ﺍﻟﻤﺤﻠﻴﺔ ﻭﺍﻹﻗﻠﻴﻤﻴﺔ‬

‫ﻭﺍﻟﺪﻭﻟﻴـــﺔ ﺃﺣـــﺪ ﺃﻫﻢ ﺍﻹﻧﺠـــﺎﺯﺍﺕ ﺍﻟﺘﻲ ﻣ ّﻴـــﺰﺕ ﺩﻭﺭﺓ‬ ‫ﻫـــﺬﺍ ﺍﻟﻌﺎﻡ ﻣـــﻦ ”ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴـــﻌﻮﺩﻱ ﻟﻔﻦ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﻭﺍﻟﺒﻼﺳـــﺘﻴﻚ ﻭﺍﻟﺒﺘﺮﻭﻛﻴﻤﺎﻭﻳـــﺎﺕ“‪ ،‬ﺇﺫ‬ ‫ﺗﻌﻜـــﺲ ﻫـــﺬﻩ ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﺍﻟﻤﻨـــﺎﺥ ﺍﻻﻗﺘﺼـــﺎﺩﻱ‬ ‫ﺍﻹﻳﺠﺎﺑﻲ ﻭﺍﻟﺘﻮﺳـــﻊ ﻭﺍﻟﻨﻤﻮ ﺍﻟﺴـــﺮﻳﻊ ﺍﻟﺬﻱ ﻳﺸـــﻬﺪﻩ‬ ‫ﺍﺧﺘﺘﻢ ”ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴﻌﻮﺩﻱ ﻟﻔﻦ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫ّ‬ ‫ﺍﻟﺠﻬـــﺔ‬ ‫ﺍﻟﻤﻨﻈﻤـــﺔ ﻟﻠﻤﻌـــﺮﺽ ﻋـــﻦ ﻋﺰﻣﻬـــﺎ ﺗﻨﻈﻴﻢ‬

‫ﻗﻄﺎﻉ ﺻﻨﺎﻋـــﺔ ﺍﻟﺒﺘﺮﻭﻛﻴﻤﺎﻭﻳﺎﺕ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬ ‫ﻭﺍﻟﺒﻼﺳـــﺘﻴﻚ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ .‬ﻛﻤﺎ ّ‬ ‫ﺗﺆﻛﺪ ﺍﻟﻤﺸـــﺎﺭﻛﺔ‬

‫ﻭﺍﻟﺒﻼﺳـــﺘﻴﻚ ﻭﺍﻟﺒﺘﺮﻭﻛﻴﻤﺎﻭﻳـــﺎﺕ ‪ “٢٠٠٩‬ﻣﺆﺧـــﺮﴽ‬ ‫ﻓﻌﺎﻟﻴﺎﺗـــﻪ ﻭﺍﻟﺘﻲ ﺍﻣﺘﺪﺕ ﻋﻠﻰ ﻣﺪﻯ ﺃﺭﺑﻌﺔ ﺃﻳﺎﻡ ﻟﻠﻔﺘﺮﺓ‬

‫ﻣﺠﻤﻮﻋـــﺔ ﻣﻦ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﻤﺴـــﺘﻘﻠﺔ‬ ‫ﻭﺍﻟﻤﺘﺨﺼﺼﺔ‬ ‫ّ‬

‫ﺍﻟﻮﺍﺳـــﻌﺔ ﻣﻦ ﺃﻗﻄـــﺎﺏ ﻭﺭ ّﻭﺍﺩ ﻫـــﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ ﺃﻫﻤﻴﺔ‬

‫ﺑﻌﺪﺩ ﻣﻦ ﺍﻟﻘﻄﺎﻋﺎﺕ ﺍﻟﺘﻲ ﺗﻨﺪﺭﺝ ﻓﻲ ﺇﻃﺎﺭ ”ﺍﻟﻤﻌﺮﺽ‬

‫ﻣـــﺎ ﺑﻴـــﻦ ‪ ٢١-١٨‬ﺃﻛﺘﻮﺑﺮ ‪ ٢٠٠٩‬ﻭﺫﻟـــﻚ ﻓﻲ ”ﻣﺮﻛﺰ‬

‫ﺍﻟﺴـــﻌﻮﺩﻱ ﻟﻔـــﻦ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﺒﻼﺳـــﺘﻴﻚ‬

‫ﺍﻟﺘﻮﺍﺻﻞ ﻭﺗﻌﺰﻳﺰ ﻧﻤﻮ ﺍﻷﻋﻤﺎﻝ ﻭﻣﺸﺎﺭﻳﻊ ﺍﻻﺳﺘﺜﻤﺎﺭ‬

‫ﻣﻌـــﺎﺭﺽ ﺍﻟﺮﻳـــﺎﺽ ﺍﻟﺪﻭﻟـــﻲ“‪ ،‬ﻗﺎﻣﺖ ﺧﻼﻟﻬـــﺎ ﺃﻛﺜﺮ‬

‫ﻭﺍﻟﺒﺘﺮﻭﻛﻴﻤﺎﻭﻳـــﺎﺕ ‪ “٢٠٠٩‬ﻭﺫﻟﻚ ﺍﻋﺘﺒـــﺎﺭﴽ ﻣﻦ ﺍﻟﻌﺎﻡ‬

‫ﻓـــﻲ ﻫﺬﻩ ﺍﻟﻤﺠـــﺎﻻﺕ ﺍﻟﺤﻴﻮﻳﺔ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ‬

‫ﻣﻦ ‪ ٥٠٠‬ﺷـــﺮﻛﺔ ﻋﺎﺭﺿﺔ ﻣـــﻦ ﻣﺨﺘﻠﻒ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ‬

‫‪ ،٢٠١١‬ﻭﺗﺴـــﻌﻰ ﺍﻟﺸـــﺮﻛﺔ ﻣﻦ ﺧﻼﻝ ﻫـــﺬﻩ ﺍﻟﺨﻄﻮﺓ‬

‫ﺍﻷﻭﺳﻂ‪“.‬‬

‫ﺑﻌﺮﺽ ﺃﺣﺪﺙ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﻭﺍﻟﺘﻘﻨﻴﺎﺕ ﻭﺍﻻﺑﺘﻜﺎﺭﺍﺕ‬ ‫ﺍﻟﺠﺪﻳﺪﺓ‪ .‬ﻭﺗﻤﻜﻦ ﺍﻟﻤﻌـــﺮﺽ‪ ،‬ﺍﻟﺬﻱ ﺃﻗﻴﻢ ﻓﻲ ﻣﺮﻛﺰ‬

‫ﺇﻟﻰ ﺗﻮﺳـــﻴﻊ ﻧﻄﺎﻕ ﺍﻟﻔﻌﺎﻟﻴﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ‬ ‫ﺍﻟﻤﺘﺨﺼﺼﺔ‬ ‫ّ‬

‫ﻭﺍﻓﺘﺘﺢ ﺍﻟﻤﻌﺮﺽ ﺑﺤﻀﻮﺭ ﺳـــﻌﺎﺩﺓ ﺍﻟﺪﻛﺘﻮﺭ ﺧﺎﻟﺪ ﺑﻦ‬

‫ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻰ ﺗﻠﺒﻴﺔ ﺍﻻﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﻤﺘﻨﺎﻣﻴﺔ ﻟﻜﻞ ﻣﻦ‬

‫ﻣﺤﻤﺪ ﺍﻟﺴـــﻠﻴﻤﺎﻥ‪ ،‬ﻭﻛﻴـــﻞ ﻭﺯﺍﺭﺓ ﺍﻟﺘﺠﺎﺭﺓ ﻭﺍﻟﺼﻨﺎﻋﺔ‬

‫ﻣﻌﺎﺭﺽ ﺍﻟﺮﻳـــﺎﺽ ﺍﻟﺪﻭﻟﻲ‪ ،‬ﻣﻦ ﺍﺳـــﺘﻘﻄﺎﺏ ﻣﺎ ﻳﺰﻳﺪ‬

‫ﺣﺪ ﺳﻮﺍﺀ‪ .‬ﻭﺍﺳﺘﻀﺎﻑ‬ ‫ﺍﻟﻤﺸـــﺘﺮﻳﻦ ﻭﺍﻟﻌﺎﺭﺿﻴﻦ ﻋﻠﻰ ّ‬

‫ﻟﺸـــﺆﻭﻥ ﺍﻟﺼﻨﺎﻋـــﺔ‪ ،‬ﻭﺿـــﻢ ﻣﺠﻤﻮﻋـــﺔ ﻣـــﻦ ﻛﺒـــﺎﺭ‬

‫ﻋﻠﻰ ‪ ٢٧,٠٠٠‬ﺯﺍﺋﺮ‪.‬‬

‫”ﺍﻟﻤﻌـــﺮﺽ ﺍﻟﺴـــﻌﻮﺩﻱ ﻟﻔـــﻦ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻠﻴـــﻒ‬

‫ﺍﻟﺸـــﺨﺼﻴﺎﺕ ﺍﻟﺤﻜﻮﻣﻴﺔ ﺍﻟﺒﺎﺭﺯﺓ ﻭﺻﻨّـــﺎﻉ ﺍﻟﻘﺮﺍﺭ ﻓﻲ‬

‫ﻭﻗـــﺎﻝ ﻛﻤﻴﻞ ﺍﻟﺠﻮﻫﺮﻱ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﻤﺸـــﺮﻭﻉ ﻟﻤﻌﺮﺽ‬

‫ﻭﺍﻟﺒﻼﺳـــﺘﻴﻚ ﻭﺍﻟﺒﺘﺮﻭﻛﻴﻤﺎﻭﻳـــﺎﺕ ‪ “٢٠٠٩‬ﺍﻟﻤﻌﺮﺽ‬

‫ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ‬

‫ﺳـــﻌﻮﺩﻱ ﺑﺮﻧـــﺖ ﻓـــﻲ ﺷـــﺮﻛﺔ ﻣﻌـــﺎﺭﺽ ﺍﻟﺮﻳـــﺎﺽ‬

‫ﺍﻟﺴـــﻌﻮﺩﻱ ﻟﻠﺒﺘﺮﻭﻛﻴﻤﺎﻭﻳﺎﺕ ‪ ،“٢٠٠٩‬ﻭﻫﻮ ﺍﻟﻤﻌﺮﺽ‬

‫ﺍﻟﻤﺤﺪﻭﺩﺓ‪” :‬ﺗﺆﻛﺪ ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﺍﻟﻮﺍﺳـــﻌﺔ ﻣﻦ ﺃﻗﻄﺎﺏ‬

‫ﺍﻟﺪﻭﻟﻲ ﺍﻟﺮﺍﺑـــﻊ ﻟﺼﻨﺎﻋﺔ ﺍﻟﻜﻴﻤﺎﻭﻳـــﺎﺕ ﻭﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬

‫ﺍﻷﻭﺳـــﻂ ﻭﻣﺨﺘﻠﻒ ﺃﻧﺤـــﺎﺀ ﺍﻟﻌﺎﻟﻢ‪ .‬ﻛﻤـــﺎ ﺣﻈﻲ ﻫﺬﺍ‬ ‫ﺍﻟﺤﺪﺙ ﺍﻟﺘﺠﺎﺭﻱ ﺑﺮﻋﺎﻳﺔ ّ‬ ‫ﻛﻞ ﻣﻦ ﺍﻟﺸﺮﻛﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ‬

‫ﻭﺭ ّﻭﺍﺩ ﻫـــﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ‪ ،‬ﺃﻫﻤﻴﺔ ﻭﺟـــﻮﺩ ﺣﺪﺙ ﺗﺠﺎﺭﻱ‬

‫ﺍﻟﻜﻴﻤﻴﺎﺋﻴـــﺔ‪ ،‬ﻭ“ﺍﻟﻤﻌـــﺮﺽ ﺍﻟﺴـــﻌﻮﺩﻱ ﻟﻠﺒﻼﺳـــﺘﻴﻚ‬

‫ﻟﻠﺼﻨﺎﻋﺎﺕ ﺍﻷﺳﺎﺳـــﻴﺔ )ﺳـــﺎﺑﻚ( ﺍﻟﺮﺍﻋﻲ ﺍﻟﻤﺎﺳـــﻲ‪،‬‬

‫‪ ،“٢٠٠٩‬ﻭﻫﻮ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺪﻭﻟﻲ ﺍﻟﺘﺎﺳـــﻊ ﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬

‫ﺍﻷﻋﻤﺎﻝ ﻭﻣﺸﺎﺭﻳﻊ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﻓﻲ ﻫﺬﻩ ﺍﻟﻤﺠﺎﻻﺕ‬

‫ﺍﻟﺒﻼﺳﺘﻴﻚ‪ ،‬ﻭ“ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴﻌﻮﺩﻱ ﻟﻠﺘﻐﻠﻴﻒ ‪“٢٠٠٩‬‬

‫ﺑﺄﻥ‬ ‫ﻭﺑﺘـــﺮﻭ ﺭﺍﺑﻎ ﺍﻟﺮﺍﻋـــﻲ ﺍﻟﺬﻫﺒـــﻲ‪ .‬ﻭﻳﺠﺪﺭ ﺍﻟﺬﻛـــﺮ ّ‬ ‫ّ‬ ‫ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻟﻤﺤﻠﻴـــﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‬ ‫ﺗﺸـــﻜﻞ ﺃﻛﺜﺮ ﻣﻦ‬

‫ﺍﻟﺤﻴﻮﻳﺔ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ“‪.‬‬

‫ﻭﻫـــﻮ ﺍﻟﻤﻌـــﺮﺽ ﺍﻟﺪﻭﻟﻲ ﺍﻟﺘﺎﺳـــﻊ ﻟﻤﺎﻛﻴﻨـــﺎﺕ ﻭﻣﻮﺍﺩ‬

‫‪ ٪٣٥‬ﻣـــﻦ ﻣﺠﻤـــﻮﻉ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻟﺘﻲ ﺗـــﻢ ﻋﺮﺿﻬﺎ‬

‫ﻭﻛﺸﻔﺖ ﺷـــﺮﻛﺔ ﻣﻌﺎﺭﺽ ﺍﻟﺮﻳﺎﺽ ﺍﻟﻤﺤﺪﻭﺩﺓ ﻭﻫﻲ‬

‫ﺍﻟﺘﻐﻠﻴـــﻒ‪ ،‬ﻭ“ﺍﻟﻤﻌـــﺮﺽ ﺍﻟﺴـــﻌﻮﺩﻱ ﻟﻔـــﻦ ﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﺧﻼﻝ ﺍﻟﻤﻌﺮﺽ‪.‬‬

‫ﻣﺘﺨﺼﺺ ﻭﻗﺎﺩﺭ ﻋﻠﻰ ﺗﻔﻌﻴﻞ ﺍﻟﺘﻮﺍﺻﻞ ﻭﺗﻌﺰﻳﺰ ﻧﻤﻮ‬

‫ﻛﻤﻴﻞ ﺍﻟﺠﻮﻫﺮﻱ‪،‬‬ ‫ﻣﺪﻳﺮ ﺍﻟﻤﺸﺮﻭﻉ ﻟﻤﻌﺮﺽ ﺳﻌﻮﺩﻱ ﺑﺮﻧﺖ‬ ‫ﻓﻲ ﺷﺮﻛﺔ ﻣﻌﺎﺭﺽ ﺍﻟﺮﻳﺎﺽ ﺍﻟﻤﺤﺪﻭﺩﺓ‬

‫ﻭﺟـــﻮﺩ ﺣﺪﺙ ﺗﺠﺎﺭﻱ‬ ‫ﻣﺘﺨﺼـــﺺ ﻗﺎﺩﺭ ﻋﻠﻰ ﺗﻔﻌﻴﻞ‬ ‫ّ‬

‫‪ ME Printer‬ﺗﻌﺰﺯ ﻣﻦ ﺗﻮﺍﺟﺪﻫﺎ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ‬ ‫ﻟﻢ ﺗﺠﺪ ﺍﻟﺴـــﻮﻕ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﺍﻟﻬﺎﺋﻠﺔ ﺍﻟﻤﺤﺘﻤﻠﺔ‬ ‫ﻣﻜﺎﻧـــﴼ ﺃﻓﻀـــﻞ ﻟﻠﺘﺮﻭﻳـــﺞ ﻟﻬـــﺎ ﻣـــﻦ ﺍﻟﻤﻌـــﺮﺽ‬ ‫ﺍﻟﺴـــﻌﻮﺩﻱ ﻟﻔﻦ ﺍﻟﻄﺒﺎﻋـــﺔ ‪ ،٢٠٠٩‬ﺣﻴﺚ ﺃﻗﺎﻣﺖ‬ ‫‪ ME Printer‬ﻣﻨﺼﺔ ﻓﻲ ﺍﻟﻤﻌﺮﺽ ﻻﺳﺘﻘﺒﺎﻝ‬ ‫ﺍﻟﺰﻭﺍﺭ ﻣﻦ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ‬

‫ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺍﻟﺘﺎﺑﻌﺔ ﻟﻐﺮﻓﺔ ﺗﺠﺎﺭﺓ‬ ‫ﻭﺻﻨﺎﻋـــﺔ ﺩﺑـــﻲ‪ ،‬ﻭﺯﻳـــﺪ ﺍﻟﺠﻬﻨﻲ‪ ،‬ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﻌﺎﻡ‬ ‫ﻟﻬﻴﺪﻟﺒﺮﺝ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﻣﻊ ﻣﻦ ﻋﺪﺩ ﻛﺒﺎﺭ‬ ‫ﺍﻟﺸﺨﺼﻴﺎﺕ‪.‬‬

‫‪ME Printer November 2009‬‬

‫ﺍﻟﻤﺘﺤﺪﺓ ﻭﺳﻮﺍﻫﺎ‪.‬‬ ‫ﻭﺗﻈﻬﺮ ﺍﻟﺼﻮﺭﺓ ﺃﺣﻤﺪ ﺑﻦ ﺣﺴﻦ ﺍﻟﺸﻴﺦ‪ ،‬ﺭﺋﻴﺲ‬

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‫ﻛﻠﻤﺔ ﺍﻟﻤﺤﺮﺭ‬

‫ﻳﺎ ﻟﻪ ﻣﻦ ﺷـــﻬﺮ ﺃﻛﺘﻮﺑﺮ ﺍﻟﻤﺎﺿﻲ! ﺃﺭﺍﻫﻦ ﻋﻠﻰ ﺃﻥ ﻛﻞ ﺍﻟﺘﺸـــﺎﺅﻡ ﺑﺸـــﺄﻥ ﺍﻻﻗﺘﺼﺎﺩ ﻗﺪ ﺃﺧﺬ ﺑﺎﻻﻧﻘﺸـــﺎﻉ ﺍﻵﻥ ﻭﺣﻞ‬ ‫ﻣﺤﻠﻪ ﺷـــﻌﻮﺭ ﺟﺪﻳﺪ ﺑﺎﻟﺘﻔﺎﺅﻝ‪ ،‬ﻓﺴﻠﺴﻠﺔ ﻣﻦ ﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﻜﺒﺮﻯ ﻭﺍﻟﺘﻲ ﺗﻀﻤﻨﺖ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴﻌﻮﺩﻱ ﻟﻔﻦ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻓﻲ ﺍﻟﺮﻳﺎﺽ ﻭﻣﻌﺮﺽ ﺳـــﻴﻢ )ﺍﻹﻋﻼﻡ ﻭﺍﻟﺘﺼﻮﻳﺮ ﻭﺍﻟﻠﻮﺣﺎﺕ ﺍﻹﺭﺷـــﺎﺩﻳﺔ( ﻓﻲ ﺃﺑﻮﻇﺒﻲ ﻭﻣﻌﺮﺿﻲ ﺟﻴﺘﻴﻜﺲ ﻭﺑﻴﺒﺮ‬ ‫ﺃﺭﺍﺑﻴﺎ ﻓﻲ ﺩﺑﻲ ﻭﺍﻟﺘﻲ ﺃُﻗﻴﻤﺖ ﺟﻤﻴﻌﻬﺎ ﻓﻲ ﺃﻛﺘﻮﺑﺮ ﺍﻟﻤﺎﺿﻲ ﺳﺎﻫﻤﺖ ﺟﻤﻴﻌﻬﺎ ﻓﻲ ﺭﻓﻊ ﺍﻟﺤﺎﻟﺔ ﺍﻟﻤﻌﻨﻮﻳﺔ ﻓﻲ ﺍﻟﻮﺳﻂ‬ ‫ﺍﻟﻤﻌﻨـــﻲ ﺑﺼﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺇﻟﻰ ﺣﺪ ﻣﻌﻴﻦ‪ .‬ﻭﺑﺼﻔﺘﻬﺎ ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣﻲ ﻓﻲ ﺟﻤﻴﻊ ﺍﻟﻔﻌﺎﻟﻴـــﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﺮﺍﺋﺪﺓ‬ ‫ﻋﻠﻰ ﻣﺴﺘﻮﻯ ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻗﺎﻣﺖ ‪ ME Printer‬ﺑﺪﻭﺭ ﻓﻌﺎﻝ ﻓﻲ ﺗﻌﺰﻳﺰ ﻭﺗﻐﻄﻴﺔ ﻫﺬﻩ ﺍﻟﻔﻌﺎﻟﻴﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ .‬ﻭﻣﻦ ﺟﺪﻳﺪ‬ ‫ﺃﺛﺒﺖ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴـــﻌﻮﺩﻱ ﻟﻔﻦ ﺍﻟﻄﺒﺎﻋﺔ ﺃﻥ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻫﻲ ﻧﺸـــﺎﻁ ﻣﺮﺑﺢ‬ ‫ﻛﻤﺎ ﻫﻮ ﺣﺎﻟﻬﺎ ﺩﻭﻣﴼ‪ ،‬ﻓﺎﻟﻘﻮﻯ ﺍﻟﺘﻲ ﺗﺤﺮﻙ ﺍﻟﺴـــﻮﻕ ﺍﻟﻤﺤﻠﻴﺔ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﻗﻮﻳﺔ ﺑﻤﺎ ﻓﻴﻪ ﺍﻟﻜﻔﺎﻳﺔ ﻟﺤﻔﺰ ﺍﻟﺒﻼﺩ ﻓﻲ‬

‫ﻟﻘﺪ ﺑﺪﺃﺕ ﺍﻷﺷﻴﺎﺀ‬ ‫ﺗﺒﺪﻭ ﺃﻛﺜﺮ ﺃﻟﻘﴼ ﻓﻲ‬ ‫ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﻤﺤﻠﻴﺔ‬

‫ﻣﻮﺍﺟﻬـــﺔ ﺍﻟﺘﻬﺪﻳـــﺪﺍﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ ﻣﻦ ﻗﺒﻴﻞ ﺍﻟﺮﻛﻮﺩ ﺍﻻﻗﺘﺼﺎﺩﻱ ﺍﻟﻌﺎﻟﻤﻲ ﺍﻟﺤﺎﻟﻲ‪ .‬ﻭﻗﺪ ﺯﺍﺭ ﺍﻟﻤﻌﺮﺽ ﺯﻫﺎﺀ ‪٢٧,٠٠٠‬‬ ‫ﺯﺍﺋﺮ ﻣﻦ ﺍﻟﻤﺨﺘﺼﻴﻦ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺳـــﻮﺍﺀ ﻣﺠﻬﺰﻳﻦ ﺃﻭ ﻗﺎﺋﻤﻴﻦ ﻋﻠﻰ ﻣﻄﺎﺑﻊ ﻭﻗﺪ ﻋﻘﺪﻭﺍ ﺻﻔﻘﺎﺕ ﺑﻤﻼﻳﻴﻦ‬ ‫ﺍﻟﺪﻭﺭﺍﺕ ﺧﻼﻝ ﺍﻟﺤﺪﺙ ﺍﻟﺬﻱ ﺍﺳﺘﻤﺮ ﺃﺭﺑﻌﺔ ﺃﻳﺎﻡ‪.‬‬ ‫ﻭﻗـــﺪ ﺑـــﺪﺃ ﺍﻟﻌﺪ ﺍﻟﺘﻨﺎﺯﻟﻲ ﻟﻤﻌﺮﺽ ﺁﻳﺒﻴﻜﺲ ‪ ٢٠١٠‬ﺃﺳﺎﺳـــﴼ‪ ،‬ﻭﺭﻭﺏ ﻫﺎﻙ ﻭﻫﻮ ﺧﺒﻴﺮ ﻭﻣﺤﺘﺮﻑ ﻣﺨﻀﺮﻡ ﻓﻲ ﻣﺠﺎﻝ‬

‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻳﺠﻴـــﺐ ﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻋﻦ ﺑﻌﺾ ﺍﻷﺳـــﺌﻠﺔ ﺍﻟﻤﻠﺤﺔ ﻋﻦ ﺁﻳﺒﻴﻜﺲ ﻭﻟﻢ ﺇﻥ ﻫـــﺬﺍ ﺍﻟﻤﻌﺮﺽ ﻻ ﻏﻨﻰ ﻋﻨﻪ‬

‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬

‫ﺣﺘﻰ ﻭﺳـــﻂ ﺍﻻﻧﻜﻤـــﺎﺵ ﺍﻻﻗﺘﺼﺎﺩﻱ ﺍﻟﻌﺎﻟﻤـــﻲ‪ .‬ﻭﺗﻘﺪﻡ ﻗﺼﺔ ﺍﻟﻐﻼﻑ ﺗﺼـــﻮﺭﴽ ﻋﻦ ﻗﻄﺎﻉ ﺍﻟﺘﺤﻮﻳﻞ ﻭﺍﻟﺘﺸـــﻄﻴﺐ‬ ‫ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻻﺗﺠﺎﻫﺎﺕ ﺍﻟﺘﻲ ﺳﺘﺸﻜﻞ ﻣﺴﺘﻘﺒﻞ ﻫﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ‪ ،‬ﻓﺒﺎﻟﻨﺴﺒﺔ ﻟﻠﻤﻄﺎﺑﻊ ﺍﻟﺘﻲ ﺗﺒﺤﺚ ﻋﻦ ﺣﻠﻮﻝ ﺟﺪﻳﺪﺓ‬ ‫ﻭﻣﺒﺪﻋﺔ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺘﺸـــﻄﻴﺐ ﺍﻟﻄﺒﺎﻋﻲ ﻓﺈﻥ ﻫﺬﻩ ﺍﻟﻤﻘﺎﻟﺔ ﺳـــﺘﻤﺪﻩ ﺑﺒﻌﺾ ﺍﻟﺨﻄﻮﺍﺕ ﻭﺍﻟﻤﻼﺣﻈﺎﺕ ﺍﻟﻤﻔﻴﺪﺓ ﻣﻦ‬ ‫ﻣﺤﺮﺭﻧﺎ ﺍﻟﺘﻘﻨﻲ ﺭﻭﺩ ﻫﺎﻳﺰ‪ .‬ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﺃﻳﻀﴼ ﻳﻜﺘﺐ ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ‪ ،‬ﺍﻷﺳـــﺘﺎﺫ ﻓﻲ ﻣﻌﻬﺪ ﺭﻭﺷﺴـــﺘﺮ ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬ ‫ﻋﻦ ﺍﻟﺠﺮﺃﺓ ﻓﻲ ﻧﺸـــﺮ ﺍﻟﻜﺘﺐ ﻭﺍﺗﺠﺎﻫﺎﺗﻪ ﺍﻟﺠﺪﻳﺪﺓ‪ .‬ﻭﺑﺤﺴـــﺐ ﺩﺭﺍﺳﺔ ﻟﻠﺒﺮﻭﻓﻴﺴﻮﺭ ﺭﻭﻣﺎﻧﻮ ﻓﺈﻥ ﺍﻟﻨﺎﺷﺮﻳﻦ ﺳﻴﺘﺒﻨﻮﻥ‬ ‫ﺍﻷﺷـــﻜﺎﻝ ﺍﻟﺠﺪﻳﺪﺓ ﻣﻦ ﻧﺸـــﺮ ﺍﻟﻜﺘﺐ‪ ،‬ﻭﺫﻟﻚ ﻣﻦ ﺃﺟﻞ ﺧﻔﺾ ﺍﻟﺘﻜﺎﻟﻴﻒ ﻭﺍﻟﺤﺪ ﻣﻦ ﻗﻠﺔ ﺍﻟﻜﻔﺎﺀﺓ ﻓﻲ ﺍﻟﻜﺘﺐ ﺍﻟﺘﻲ‬ ‫ﻻ ﺗﺒﺎﻉ‪ .‬ﻭﻓﻲ ﺍﻟﻮﻗﺖ ﺫﺍﺗﻪ‪ ،‬ﺳـــﺘﻤﺜﻞ ﺍﻟﻜﺘﺐ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺗﻬﺪﻳﺪﴽ ﻟﻠﻜﺘﺐ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ‪ .‬ﻛﻤﺎ ﻭﻧﺴـــﻠﻂ ﺍﻟﻀﻮﺀ ﻓﻲ ﻫﺬﺍ‬ ‫ﺍﻟﻌﺪﺩ ﻋﻠﻰ ﺁﺧﺮ ﺍﻟﻔﻌﺎﻟﻴﺎﺕ ﻭﺍﻷﺧﺒﺎﺭ ﺍﻟﻤﺤﻠﻴﺔ‪ ،‬ﺑﻤﺎ ﻓﻲ ﺫﻟﻚ ﺍﻻﺳﺘﺜﻤﺎﺭ ﻓﻲ ﺍﻟﻤﻌﺪﺍﺕ‪ .‬ﻟﻘﺪ ﺑﺪﺃﺕ ﺍﻷﺷﻴﺎﺀ ﺗﺒﺪﻭ ﺃﻛﺜﺮ‬ ‫ﺃﻟﻘﴼ ﻓﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺤﻠﻴﺔ‪.‬‬

‫ﻣﺴﺎﻫﻤﺎﺕﺍﺟﺘﻤﺎﻋﻴﺔ‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪ :‬ﺍﻟﻴﻮﻧﻴﺴﻴﻒ ﺗﺪﻋﻮ ﻟﺪﻋﻢ ﺣﻤﻠﺔ ﺑﻄﺎﻗﺎﺕ ﺍﻟﻤﻌﺎﻳﺪﺓ‬ ‫ﺳﻮﻑ ﺗﺴﻬﻢ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻣﻦ ﻛﺘﺎﻟﻮﺝ ﺗﺸﻜﻴﻠﺔ ﺑﻄﺎﻗﺎﺕ ﻭﻫﺪﺍﻳﺎ ﺍﻟﻴﻮﻧﻴﺴﻴﻒ ﻟﻠﻤﻌﺎﻳﺪﺓ ‪ ٢٠٠٩‬ﻓﻲ‬

‫‪ME Printer November 2009‬‬

‫ﺗﻮﻓﻴﺮ ﺍﻟﺘﻌﻠﻴﻢ ﺍﻷﺳﺎﺳﻲ ﻭﺍﻟﺮﻋﺎﻳﺔ ﺍﻟﺼﺤﻴﺔ ﻟﻸﻃﻔﺎﻝ‬

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‫ﺩﻋﺖ ﻣﻨﻈﻤﺔ ﺍﻷﻣـــﻢ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﻔﻮﻟﺔ )ﺍﻟﻤﻌﺮﻭﻓﺔ‬

‫ﺍﻷﻃﻔﺎﻝﺍﻟﻤﻌﻮﺯﻳـــﻦﻓـــﻲﺟﻤﻴـــﻊﺃﻧﺤـــﺎﺀﺍﻟﻌﺎﻟـــﻢ“‪.‬‬

‫ﻭﺗﺸـــﺘﻤﻞ ﺍﻟﺘﺸﻜﻴﻠﺔ ﻋﻠﻰ ﺗﺼﺎﻣﻴﻢ ﻣﺨﺘﻠﻔﺔ ﺗﻨﺎﺳﺐ‬

‫ﺍﺧﺘﺼـــﺎﺭﴽ ﺑﺎﻟﻴﻮﻧﻴﺴـــﻴﻒ( ﺇﻟـــﻰ ﺩﻋـــﻢ ﺍﻟﻤﺆﺳﺴـــﺎﺕ‬

‫ﻭﺗﻀﻴﻒ ﻋﺼﻔﻮﺭ‪” :‬ﻭﺗﺘﺮﺍﻭﺡ ﺑﻄﺎﻗﺎﺕ ﺍﻟﻤﻌﺎﻳﺪﺓ ﻫﺬﻩ‬

‫ﻛﺎﻓﺔ ﺍﻷﺫﻭﺍﻕ ﻭﺍﻟﻤﻨﺎﺳـــﺒﺎﺕ‪ ،‬ﻛﻤـــﺎ ﻳﻤﻜﻦ ﻃﺒﺎﻋﺘﻬﺎ‬

‫ﻭﺍﻷﻓـــﺮﺍﺩ ﻓـــﻲ ﺍﻟﺘﺄﻛﻴـــﺪ ﻋﻠـــﻰ ﺣﻤﺎﻳـــﺔ ﺍﺣﺘﻴﺎﺟـــﺎﺕ‬

‫ﻣﺎ ﺑﻴﻦ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﻭﺍﻟﻤﻌﺎﺻﺮﺓ ﻣﻊ ﺗﺼﺎﻣﻴﻢ ﻭﻟﻤﺴﺎﺕ‬

‫ﺣﺴـــﺐ ﺍﻟﻄﻠـــﺐ ﺑﺤﻴـــﺚ ﺗﺤﻤـــﻞ ﺷـــﻌﺎﺭ ﺍﻟﺸـــﺮﻛﺔ‬

‫ﻭﺣﻘـــﻮﻕ ﺍﻷﻃﻔـــﺎﻝ ﻭﺗﻠﻘﻴﻬـــﻢ ﻟﻠﺘﻌﻠﻴـــﻢ ﺍﻷﺳﺎﺳـــﻲ‬

‫ﺗﺠﺘﺬﺏ ﺍﻟﺠﻤﻴﻊ‪ ،‬ﻭﻣﻦ ﺍﻟﺠﺪﻳﺮ ﺑﺎﻟﺬﻛﺮ ﺃﻥ ﺃﺭﺍﻣﻜﺲ‬

‫ﻭﺭﺳـــﺎﻟﺔ ﺍﻟﺘﻬﻨﺌـــﺔ‪ .‬ﻭﺍﻟﺒﻄﺎﻗﺎﺕ‪ ،‬ﻭﺍﻟﺘـــﻲ ﺗﻄﺒﻊ ﻋﻠﻰ‬

‫ﻭﺍﻟﺤﻤﺎﻳـــﺔ ﻣﻦ ﺳـــﻮﺀ ﺍﻟﻤﻌﺎﻣﻠﺔ ﻭﺍﻟﺮﻋﺎﻳـــﺔ ﺍﻟﺼﺤﻴﺔ‬

‫ﻗـــﺪ ﻗﺎﻣﺖ ﺑﺪﻋﻢ ﻫـــﺬﻩ ﺍﻟﺤﻤﻠﺔ ﺑﺸـــﻜﻞ ﻛﺎﻣﻞ ﻣﻦ‬

‫ﻓﺘﺮﺍﺕ ﻣﻮﺳـــﻤﻴﺔ‪ ،‬ﺗﺼﻤﻢ ﻭﺗﻄﺒﻊ ﻓﻲ ﻣﺪﻳﻨﺔ ﺟﻨﻴﻒ‬

‫ﺍﻷﻭﻟﻴﺔ‪ .‬ﻭﻓـــﻲ ﻫﺬﺍ ﺍﻹﻃﺎﺭ ﺃﻃﻠﻘﺖ ﻫـــﺬﻩ ﺍﻟﻤﻨﻈﻤﺔ‬

‫ﺧـــﻼﻝ ﺗﻘﺪﻳﻢ ﺍﻟﺨﺪﻣﺎﺕ ﺍﻟﻠﻮﺟﺴـــﺘﻴﺔ ﺍﻟﻤﺠﺎﻧﻴﺔ ﻟﻬﺎ‬

‫ﺍﻟﺴﻮﻳﺴـــﺮﻳﺔ ﻭﻣـــﻦ ﺛﻢ ﻳﺠﺮﻱ ﺷـــﺤﻨﻬﺎ ﺇﻟـــﻰ ﺑﻘﻴﺔ‬

‫ﺍﻟﺨﻴﺮﻳـــﺔ ﺣﻤﻠـــﺔ ﺑﻄﺎﻗـــﺎﺕ ﺍﻟﻤﻌﺎﻳـــﺪﺓ ﻟﻠﻌـــﺎﻡ ‪٢٠٠٩‬‬

‫ﻓﻲ ﺩﻭﻟﺔ ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﻭﺿﻤﻦ ﻣﻨﻄﻘﺔ ﺍﻟﺨﻠﻴﺞ‬

‫ﺃﺭﺟـــﺎﺀﺍﻟﻤﻌﻤـــﻮﺭﺓ‪.‬‬

‫ﻭﺍﻟﺘـــﻲ ﺟـــﺎﺀﺕ ﺑﻌﻨﻮﺍﻥ ”ﺗﺸـــﻜﻴﻠﺔ ﺑﻄﺎﻗـــﺎﺕ ﻭﻫﺪﺍﻳﺎ‬

‫ﻭﻗـــﺪ ﻣﻜﻨﻨﺎ ﺩﻋﻤﻬﻢ ﻣﻦ ﺗﻠﺒﻴـــﺔ ﺍﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﻌﻤﻼﺀ‬

‫ﻭﻛﺎﻧـــﺖ ﺍﻟﺤﻤﻠﺔ ﻓﻲ ﺍﻹﻣﺎﺭﺍﺕ ﻗﺪ ﺑﺪﺃﺕ ﻗﺒﻞ ﺳـــﺖ‬

‫ﺍﻟﻴﻮﻧﻴﺴـــﻴﻒ ﻟﻠﻤﻌﺎﻳﺪﺓ ‪ ،“٢٠٠٩‬ﻭﺳﺘﺴـــﻬﻢ ﻣﺒﻴﻌﺎﺕ‬

‫ﻓﻲ ﻛﻞ ﻣﻦ ﺍﻹﻣﺎﺭﺍﺕ ﻭﺍﻟﺒﺤﺮﻳﻦ ﻭﺍﻟﺴـــﻌﻮﺩﻳﺔ“‪.‬‬

‫ﺳـــﻨﻮﺍﺕ‪ ،‬ﻭﻳﺘﻢ ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺤﺎﺿﺮ ﺗﻨﻔﻴﺬ ﻋﻤﻠﻴﺎﺕ‬

‫ﻫﺬﻩ ﺍﻟﺒﻄﺎﻗﺎﺕ ﻭﺑﺸﻜﻞ ﻛﺒﻴﺮ ﻓﻲ ﺗﺤﻘﻴﻖ ﺍﻷﻫﺪﺍﻑ‬

‫ﻛﻤـــﺎ ﺫﻛـــﺮﺕ ﻋﺼﻔـــﻮﺭ ﺑﺄﻧـــﻪ ﻭﺑﺎﻟﺮﻏﻢ ﻣـــﻦ ﺍﻷﺯﻣﺔ‬

‫ﺍﻟﺒﻴﻊ ﻭﺍﻟﺘﺴـــﻮﻳﻖ ﻟﻠﻤﻨﻄﻘﺔ‪ ،‬ﻻ ﺳﻴﻤﺎ ﺇﻟﻰ ﺍﻟﺴﻌﻮﺩﻳﺔ‬

‫ﺍﻟﻤﺮﺟـــﻮﺓﻭﺍﻟﻤﺬﻛـــﻮﺭﺓﺃﻋـــﻼﻩ‪.‬‬

‫ﺍﻻﻗﺘﺼﺎﺩﻳـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﺍﻟﺮﺍﻫﻨﺔ ﻓـــﺈﻥ ﺍﻷﻭﺍﻥ ﻗﺪ ﺁﻥ‬

‫ﻭﺍﻟﺒﺤﺮﻳـــﻦ‪ ،‬ﻣﻦ ﺍﻟﻤﻜﺘﺐ ﺍﻹﻗﻠﻴﻤـــﻲ ﻟﻠﻤﻨﻈﻤﺔ ﻓﻲ‬

‫ﻭﻗﺎﻟـــﺖ ﺭﻭﻻ ﻋﺼﻔﻮﺭ‪ ،‬ﻣﺴـــﺆﻭﻟﺔ ﺗﻄﻮﻳـــﺮ ﺍﻟﻤﺒﻴﻌﺎﺕ‬

‫ﻭﺃﻛﺜـــﺮ ﻣﻦ ﺃﻱ ﻭﻗـــﺖ ﻣﻀﻰ ﻛﻲ ﻧﺘﺬﻛـــﺮ ﺍﻷﻃﻔﺎﻝ‬ ‫ﺍﻟﻤﺤﺘﺎﺟﻴﻦ ﻭﺃﻥ ﻧﺠﺪ ﺳﺒ ً‬ ‫ﻼ ﻟﻤﺴﺎﻋﺪﺗﻬﻢ‪ ،‬ﻭﺧﺘﻤﺖ‬

‫ﺍﻟﻤﺪﻳﻨﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻠﺨﺪﻣﺎﺕ ﺍﻹﻧﺴـــﺎﻧﻴﺔ ﻓﻲ ﺩﺑﻲ‪.‬‬ ‫ﻭﻳﻤﻜﻦ ﺍﻻﻃﻼﻉ ﻋﻠﻰ ﺗﺸـــﻜﻴﻠﺔ ﺑﻄﺎﻗﺎﺕ ﺍﻟﻤﻌﺎﻳﺪﺓ‬

‫”ﺗﻤﺮ ﻓـــﻲ ﺍﻟﻌﺎﻡ ‪ ٢٠٠٩‬ﺍﻟﺬﻛﺮﻯ ﺍﻟﺴـــﺘﻮﻥ ﻹﻃﻼﻕ‬

‫ﺣﺪﻳﺜﻬﺎ ﺑﺎﻟﻘﻮﻝ‪” :‬ﻟﻘﺪ ﺳـــﺎﻫﻤﺖ ﻣﺒﻴﻌﺎﺕ ﺍﻟﺒﻄﺎﻗﺎﺕ‬

‫ﻣﻦ ﺍﻟﻴﻮﻧﻴﺴـــﻴﻒ ﺇﻟﻜﺘﺮﻭﻧﻴﴼ ﻋﻠـــﻰ ﺍﻟﻤﻮﻗﻊ‪www. :‬‬

‫ﺑﻄﺎﻗﺎﺕ ﺍﻟﻤﻌﺎﻳﺪﺓ ﻣﻦ ﺍﻟﻴﻮﻧﻴﺴـــﻴﻒ ﻭﺍﻟﺘﻲ ﺷـــﻜﻠﺖ‬

‫ﺇﻟـــﻰ ﺣـــﺪ ﻛﺒﻴـــﺮ ﻓـــﻲ ﺯﻳـــﺎﺩﺓ ﺻﻨـــﺪﻭﻕ ﺍﻟﻤﻨﻈﻤـــﺔ‬

‫‪.unicef.org/gao‬‬

‫ﺩﻋﻤـــﴼ ﺃﺳﺎﺳـــﻴﴼ ﻟﻤﻬﻤﺔ ﺍﻟﻴﻮﻧﻴﺴـــﻴﻒ ﻓﻲ ﻣﺴـــﺎﻋﺪﺓ‬

‫ﻟﻨﺸـــﺎﻃﺎﺗﻪ“‪.‬‬

‫ﻭﺍﻟﺘﺴﻮﻳﻖ ﻟﻤﻜﺘﺐ ﻣﻨﻄﻘﺔ ﺍﻟﺨﻠﻴﺞ ﻓﻲ ﺍﻟﻴﻮﻧﻴﺴﻴﻒ‪:‬‬

‫ﺻﺼﺼﺼﺺ‬

‫ﺍﻟﻤﺤﺘـﻮﻳــﺎﺕ‬ ‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺍﻷﺧﺒـــﺎﺭ‬ ‫ﺍﻹﻣﺎﺭﺍﺕ‪ :‬ﺍﻟﻴﻮﻧﻴﺴﻴﻒ ﺗﺪﻋﻮ ﻟﺪﻋﻢ‬ ‫ﺣﻤﻠﺔ ﺑﻄﺎﻗﺎﺕ ﺍﻟﻤﻌﺎﻳﺪﺓ‬

‫‪٦٣‬‬

‫‪٥٧‬‬

‫ﺇﺗﺶ ﺑﻲ ﺗﻌﺰﺯ ﺍﻟﺘﺰﺍﻣﻬﺎ ﺑﺎﻟﻄﺒﺎﻋﺔ‬ ‫”ﺍﻟﺨﻀﺮﺍﺀ“‬

‫ﺍﻟﺴﻌﻮﺩﻳﺔ‪ :‬ﻧﺠﺎﺡ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴﻌﻮﺩﻱ‬ ‫ﻟﻔﻦ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﺒﻼﺳﺘﻴﻚ‬ ‫ﻭﺍﻟﺒﺘﺮﻭﻛﻴﻤﺎﻭﻳﺎﺕ‬

‫‪٦٢‬‬

‫‪٥٥‬‬

‫ﺍﻷﺭﺩﻥ‪ :‬ﺍﻟﻤﻄﺒﻌﺔ ﺍﻟﻮﻃﻨﻴﺔ ﺗﻌﻘﺪ ﺣﻠﻘﺔ‬ ‫ﺩﺭﺍﺳﻴﺔ ﻟﻌﺮﺽ ﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬ ‫ﻣﻦ ﻛﻮﺩﺍﻙ‬

‫ﺩﺑﻲ‪ :‬ﺑﺮﻧﺖ ﻭﻭﺭﻛﺲ ﻣﻴﺪﻳﺎ ﺗﻚ ﺗﻌﺰﺯ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺼﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ ﺑﺄﻭﻝ ﻃﺎﺑﻌﺔ‬ ‫ﺩﻳﺰﺍﻳﻦ ﺟﺖ ﺃﻝ ‪ ٦٥٥٠٠‬ﻣﻦ ﺇﺗﺶ ﺑﻲ‬ ‫ﻓﻲ ﺍﻹﻣﺎﺭﺍﺕ‬

‫‪٦١‬‬

‫‪٥٤‬‬

‫ﺃﺑﻮﻇﺒﻲ‪ :‬ﻣﻌﺮﺽ‬ ‫ﺇﺱ ﺁﻱ ﺇﻡ ﻳﺒﺸﺮ ﺑﺎﻟﻜﺜﻴﺮ‬

‫ﺩﺑﻲ‪ :‬ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﺗﻌﻠﻦ‬ ‫ﻋﻦ ﺍﻟﺪﻭﺭﺓ ﺍﻟﺮﺍﺑﻌﺔ ﻟﺠﺎﺋﺰﺓ ﺩﺑﻲ‬ ‫ﻟﻠﻄﺒﺎﻋﺔ‬

‫‪٦٠‬‬

‫ﻟﺒﻨﺎﻥ‪ :‬ﻫﻴﺪﻟﺒﺮﺝ ﺗﺪﺧﻞ ﻓﻲ ﺷﺮﺍﻛﺔ ﻣﻊ‬ ‫ﺍﻟﺴﻔﺎﺭﺓ ﺍﻷﻟﻤﺎﻧﻴﺔ ﻻﺳﺘﻀﺎﻓﺔ ﺗﺠﻤﻊ‬ ‫ﻟﻸﻋﻤﺎﻝ‬

‫‪٦٠‬‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪ :‬ﻧﻘﻞ ﻣﻠﻜﻴﺔ »ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻴﻮﻡ«‬ ‫ﺇﻟﻰ »ﺩﺑﻲ ﻟﻺﻋﻼﻡ«‬

‫‪٥٩‬‬

‫ﺃﺑـﻮ ﻇﺒـﻲ‪ :‬ﺟﺮﻳﺪﺓ ﺍﻻﺗﺤﺎﺩ ﺗﻈﻬﺮ ﺑﺮﺩﺍﺀ‬ ‫ﺟﺪﻳﺪ ﻭﺗﺼﺪﺭ ﺑﺎﻷﻟﻮﺍﻥ‬

‫‪٥٩‬‬

‫ﺃﺑﻮﻇﺒﻲ‪ :‬ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﺘﺤﺪﺓ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﻨﺸﺮ ﻭﻛﻠﻴﺎﺕ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻌﻠﻴﺎ ﺗﻄﻠﻘﺎﻥ‬ ‫ﺃﻛﺎﺩﻳﻤﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫‪٥٨‬‬

‫ﻟﺒﻨﺎﻥ‪ :‬ﻣﻄﺒﻌﺔ ﺑﻴﺒﺮﻣﻮﻥ ﺍﻟﺘﺠﺎﺭﻳﺔ‬ ‫ﺗﺘﻮﺳﻊ ﻣﻊ ﺃﺟﻬﺰﺓ ﻫﻴﺪﻟﺒﺮﺝ‬

‫‪٥٨‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ﺹ‪.‬ﺏ‪ ،٥٠٢١٨٣ .‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻫﺎﺗﻒ‪+٩٧١ ٤ ٣٩١ ١٢ ١٠ :‬‬ ‫ﻓﺎﻛﺲ‪+٩٧١ ٤ ٣٩٠ ٩٥ ٦١ :‬‬ ‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪info@meprinter.com:‬‬ ‫ﻣﻮﻗﻊ ﺍﻹﻧﺘﺮﻧﺖ‪www.meprinter.com :‬‬ ‫ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ‬ ‫ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ‬

‫ﻫﻴﺌــﺔ ﺍﻟﺘﺤـــﺮﻳﺮ‬

‫ﺃﻟﻖ ﺍﻟﺘﺸﻄﻴﺐ ﻻ ﻳﻀﻤﺤﻞ ﺃﺑﺪﴽ‪:‬‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺗﺠﺬﺏ ﺍﻷﻧﻈﺎﺭ‬ ‫ﻧﻈﺮﺓ ﺷﺎﻣﻠﺔ ﻋﻠﻰ ﺍﻻﺗﺠﺎﻫﺎﺕ ﺍﻟﺘﻄﻮﺭﺍﺕ‬ ‫ﺍﻟﻘﺎﺩﻣﺔ ﻋﻠﻰ ﻗﻄﺎﻉ ﺍﻟﺘﺤﻮﻳﻞ ﻭﺍﻟﺘﺸﻄﻴﺐ‬ ‫ﺍﻟﻄﺒﺎﻋﻲ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫ﻻ ﺗﺘﻌﺮﻑ ﻋﻠﻰ ﻣﺘﻄﻠﺒﺎﺕ ﻋﻤﻴﻠﻚ‬ ‫ﻓﺤﺴﺐ‬ ‫ﺑﻞ ﻛﻦ ﻣﻌﻨﻴﴼ ﺃﻛﺜﺮ ﺑﺎﻷﻣﺮ‬

‫ﺍﻟﻤﺨﺘﺼﻮﻥ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ )ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪fxrppr@rit.edu‬‬ ‫ﻟﻮﺭﻳﻞ ﺑﺮﻭﻧﺮ )ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪lb@digitaldots.org‬‬

‫ﺧﻂﺍﻟﺘﺸﻄﻴﺐ‬ ‫‪٤٨‬‬

‫ﺍﻟﺴﻨــﺔﺍﻟﺴﺎﺩﺳﺔ‪/‬ﺍﻟﻌـﺪﺩﺍﻟﺜﺎﻧﻲﻭﺍﻟﺴﺘﻮﻥ‪ /‬ﻧﻮﻓﻤﺒﺮ ‪٢٠٠٩‬‬

‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫‪alex@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻟﻌﺮﺑﻲ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫‪g.simonian@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ‬ ‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫‪rhayes@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭﻭﻥ‬ ‫ﻫﺒـــﺔ ﻣﻮﺳــــﻰ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٨‬‬ ‫‪hiba@meprinter.com‬‬ ‫ﺩﻧﻴﺲ ﻣﺎﺛﻴﻮ ﺩﺍﻧﻴﺎﻝ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٥٩٨‬‬ ‫‪english@meprinter.com‬‬ ‫ﺩ‪.‬ﻳﻮﻧﺲ ﺷﻜﺮﺧﺂﻩ‬ ‫‪younes@meprinter.com‬‬

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‫ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ‬ ‫ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

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