Issue 64 by ME Printer

Arabic Inclusive Arabic Inclusive

‫ﻂﺳﻭﻷﺍ ﻕﺮﺸﻟﺍ ﻲﻓ ﺔﻋﺎﺒﻄﻟﺍ ﻢﻟﺎﻋ ﻲﻓ ﺔﺼﺼﺨﺘﻣ ﺔﻠﺠﻣ‬ ‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

Vol. 6 / Issue 63 / December 2009

Aﬃliated to IMPZ

Vol. 7 / Issue 64 / January 2010

LOOKING BEYOND THE RECESSION Regional printers revive marketing strategies, place focus on innovation

SHOW PREVIEW - PART 2 THE TWELVE GULF PACK &DAYS OF PRINTERS’ GULF PRINT 2009 CHRISTMAS KICKS OFF BY FRANK ROMANO

ENDURING THE&CRISIS SIGN GRAPHIC OPPORTUNITIES IMAGING 2010 IN THE WORST OF PRE-SHOW REPORT

‫ﺔـﻴﺑﺮــﻌﻟﺍ ﺔﻐﻠﻟﺍ ﻢﺴﻗ ﻲـﻓ ﺃﺮـﻗﺇ‬ ‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬

‫ﺐــﻳﻮﻟﺍ ﻝﺍﺆــﺳ‬

‫ﻣﻮﺳﻢ ﺍﻷﻋﻴﺎﺩ ﺍﻟﺤﺎﻓﻞ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﻤﻄﺎﺑﻊ‬

‫يعابطلا ميلعتلا‬: ‫؟لوؤسملا نم‬ ‫ ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ‬:‫ﺑﻘﻠﻢ‬

‫ﻭﺍﻟﺘﺼﻮﻳﺮىلع ةرظن‬ ‫جيلخلا ضرعم‬ ‫ةعابطلل‬ 2009 ‫ﺍﻟﻠﻮﺣﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ‬ ‫ﻣﻌﺮﺽ‬ ‫ – ﺗﻘﺮﻳﺮ ﻣﺎ ﻗﺒﻞ ﺍﻟﻌﺮﺽ‬٢٠١٠ ‫ﺍﻟﺠﺮﺍﻓﻴﻜﻲ‬

RETURN

Clear positioning and originality pay off. Work with us to ďŹ nd out what makes you stand out from the crowd. We can help you develop the ultimate business model to establish a long-term foundation for success â&#x20AC;&#x201C; and earn a high return on your investment. www.heidelberg.com

Contents International

News Platform

ME Printer January 2010

Regional

Abu Dhabi: UPP Continues Investment Spree

Sudan: International Group Printing Press Installs Countryâ&#x20AC;&#x2122;s First KBA Comet

Kuwait: Delite Engineering Center Boosts Signage Portfolio

Lebanon: Al Arz Printing Press Enhances Productivity with Roland R704 P HiPrint

Egypt: Sparkle Printing Invests in Xerox Digital Presses

Iraq: Najaf Printers Association Celebrates 100th Anniversary of First Press in the Province

Egypt: Xerox Sponsors Technical Seminar at Helwan University

Abu Dhabi: UAE to Print Currency Locally

Middle East: Canon Expands Pixma Range

Egypt: Printing Syndicate Lambastes Government and Labour Union

Bahrain: Supreme Court Appoints Expert for University Press Corruption Investigation

Iran: Dedicated Print House for Quran Publishing to be Launched

Egypt: Printing Press Busted for Football Ticket Forgery

Pindar Sees Bright Side of Iran Ordeal

India: Daya Printograph Installs Highspeed Thermal Lamination Machine at Repro India

HP Launches Online PSP Network

Gallus Finds Soaring Demand for Granite-based Press

USA: Printing Falls Among Struggling Industries

China: Xingraphics Holds Partnership Program with Heidelberg

Advertorial 24

An Improved Printing Environment

Events 26

Dubai: Kodak Holds Media Roundtable to Discuss New Strategies

Egypt: CARDEX 2009 Promotes Smart Card Solutions

Dubai to Host WAN-IFRA Middle East Conference and Workshop

Infocus 28

ME Printer FZ L.L.C.

P.O.Box: 50 2183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com Internet: www.meprinter.com

Exhibition Sign & Graphic Imaging 2010 Pre-show Report The 12th edition of the event will be held at Dubai Airport Expo on 25-27 January

Morteza Karimian karimian@meprinter.com

ME Printer Editorial Team Editor-in-Chief Eskandar Jahanbani alex@meprinter.com

Technical Editor - English Section Rod Hayes rhayes@meprinter.com Technical Editor - Arabic Section Dr. George Nubar Simonian g.simonian@meprinter.com Editors Hiba Moussa +971 4 391 1208 hiba@meprinter.com

Dennis Mathew Daniel +971 4 391 1598 english@meprinter.com Dr. Younes Shokr Khah younes@meprinter.com Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu

By Rod Hayes

UK - Laurel Brunner lb@digitaldots.org Iran - Khodayar Sadeghi sadeghi@iranprint.com

Finishing Line Looking Forward Armed with Bittersweet Experiences

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Group Publishing Director

Newspaper Cleaning up the act From the US to the Middle East, newspaper printing during recent years has evolved into one of the most modern and environmentally friendly sectors of the printing industry

Vol. 7 / Issue 64 / January 2010

Client Service Manager

Prabhulla Chandran P M +971 4 391 1207 sales@meprinter.com

��

The Large format Printing Stronghold In this round up on the latest developments in the LFP segment, we ask leading manufacturers what’s in store for 2010

The comprehensive monthly magazine dedicated to the graphic arts industry print professionals in the Middle East

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‫ﺔـﻴﺑﺮــﻌﻟﺍ ﺔﻐﻠﻟﺍ ﻢﺴﻗ ﻲـﻓ ﺃﺮـﻗﺇ‬ ‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬

‫ﺐــﻳﻮﻟﺍ ﻝﺍﺆــﺳ‬

‫ﻣﻮﺳﻢ ﺍﻷﻋﻴﺎﺩ ﺍﻟﺤﺎﻓﻞ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﻤﻄﺎﺑﻊ‬

‫يعابطلا ميلعتلا‬: ‫؟لوؤسملا نم‬ ‫ ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ‬:‫ﺑﻘﻠﻢ‬

The large format printing sector is expanding faster than we can imagine, with several niche markets expected to spring up in the coming years. In this issue, we look at new technologies and products lined up for 2010 and trends shaping up the industry, through the eyes of leading manufacturers. Sign & Graphic Imaging (SGI) 2010 exhibition is less than a month away; included inside is a pre-show report on the 12th edition of the event

Graphic Designer Samlal S +971 4 391 1206 samlal@meprinter.com

By Rod Hayes

Chief Accountant

Hareesh K. V. +971 4 391 1546 hareesh@meprinter.com

ME Printer Oﬃcial Media Partner

Advertising

+971 4 391 1210 meprinter@meprinter.com Correspondence and advertising material to be sent to ME Printer Magazine Oﬃce 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com Printing: Target Oﬀset Printing Press

Saudi Print

ME Printer January 2010

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

Christmas Special

Sailing through the Christmas season and embarking on a new year, we extend our best wishes to you for a prosperous 2010. We hope to bring to you many more interesting news and stories over the course of next year, expecting the same support you have provided so far. In this issue, we brieﬂy depart from our usual format to include a poem composed by Frank Romano, Professor Emeritus at Rochester Institute of Technology and international expert on graphic communications. Here’s Romano’s very own variation of the popular Christmas carol ‘The Twelve Days of Christmas’, reworded to reﬂect a printer’s wish list during the festive season.

THE TWELVE DAYS OF PRINTERS’ CHRISTMAS By Frank Romano On the ﬁrst day of Christmas, my true love sent to me An ink cartridge in an HP. On the second day of Christmas, my true love sent to me Two ruddle gloves, And an ink cartridge in an HP. On the third day of Christmas, my true love sent to me Three clenched pens, Two ruddle gloves, And an ink cartridge in an HP. On the fourth day of Christmas, my true love sent to me Four bawling nerds, Three clenched pens, Two ruddle gloves, And an ink cartridge in an HP.

ME Printer January 2010

On the ﬁfth day of Christmas, my true love sent to me Five polled pings, Four bawling nerds, Three clenched pens, Two ruddle gloves, And an ink cartridge in an HP.

On the sixth day of Christmas, my true love sent to me Six lease repayings, Five polled pings, Four bawling nerds, Three clenched pens, Two ruddle gloves, And an ink cartridge in an HP.

On the seventh day of Christmas, my true love sent to me Seven inks a-skimming Six lease repayings, Five polled pings, Four bawling nerds, Three clenched pens, Two ruddle gloves, And an ink cartridge in an HP. On the eighth day of Christmas, my true love sent to me Eight aides a-bilking, Seven inks a-skimming Six lease repayings, Five polled pings, Four bawling nerds, Three clenched pens, Two ruddle gloves, And an ink cartridge in an HP. On the ninth day of Christmas, my true love sent to me Nine makereadies advancing, Eight aides a-bilking, Seven inks a-skimming Six lease repayings, Five polled pings, Four bawling nerds, Three clenched pens, Two ruddle gloves, And an ink cartridge in an HP. On the tenth day of Christmas, my true love sent to me Ten boards a-heaping, Nine makereadies advancing, Eight aides a-bilking,

Seven inks a-skimming Six lease repayings, Five polled pings, Four bawling nerds, Three clenched pens, Two ruddle gloves, And an ink cartridge in an HP. On the eleventh day of Christmas, my true love sent to me Eleven wipers wiping, Ten boards a-heaping, Nine makereadies advancing, Eight aides a-bilking, Seven inks a-skimming Six lease repayings, Five polled pings, Four bawling nerds, Three clenched pens, Two ruddle gloves, And an ink cartridge in an HP. On the twelfth day of Christmas, my true love sent to me Twelve drum scanners scanning, Eleven wipers wiping, Ten boards a-heaping, Nine makereadies advancing, Eight aides a-bilking, Seven inks a-skimming Six lease repayings, Five polled pings, Four bawling nerds, Three clenched pens, Two ruddle gloves, And an ink cartridge in an HP.

Call us to ďŹ nd out more Tel: +971 4 204 5813, or E-mail: oki.me@okieurope.com, www.okime.ae ,Authorised Distributors: UAE UTMOST, Tel: +97143553883, KSA Al Eqtessad Holding Co, Tel:+966 1 2930377, Bahrain Fakhro Electronics, Tel:+97317299999 Qatar Qatar Computer Services. Tel:+9744441212, Oman Jawad Sultan, Tel:+96824816663, Kuwait Bader Al Mulla & Bros Tel:+9652437216 Jordan MABCO, Tel:+96264647666, Syria SETCO, Tel:+963112135900 Lebanon PSI Tel:+9611484848, Egypt SMARTEC, Tel: +202 33027731 Libya Aventech Ltd, Tel: +35621488800 Pakistan Rayyanco Tel: +92-21-4392101, Sri Lanka Informatics Private Ltd, Tel: +9411-5322971, Malta Corex, Tel:+35621488800

News Regional

Abu Dhabi: UPP Continues Investment Spree Recent additions include a Manroland Rotoman 65 web press, Autobind Mini 105 TH laminator, Kolbus binding line, and Meccanotecnica Aster sewing machine

ME Printer January 2010

United Printing & Publishing (UPP) is in full-throttle with a series of several new investments during the past few months. New arrivals at UPP’s facility include a 16-page Rotoman 65 commercial web press, delivered to the print house in October 2009; Meccanotecnica Aster 150/51 sewing machine; Autobind Mini 105 TH laminator; and Kolbus KM 412C perfect binding machine along with a ZU 841 gathering machine and three knife trimmer HD 153.P, commissioned from Dynagraph. The Rotoman press, to be utilized for high-quality magazine printing, is equipped with a 1:3:3 folder with single drive, and has the option of magnetic brakes in quarter fold; the machine delivers a speed of up to 65,000 copies per hour when in the A4 production mode. The press is highly ﬂexible, with inline ﬁnishing modules for spot color coating and UV coating, gluing and die-cutting, in addition to plow folding units and sheeter for delivery.

The Meccanotecnica Aster 180/51 sewing machine has a size of 320x510mm. The machine, which operates at a speed of 180 cycles/ min, is equipped with a Siemens PLC S7 Swivel touch screen colour control panel; it stores up to 30 different sewing programs that can be recalled during production. An automatic compressed air control and treatment system, with a pressure regulator and filtering device, is fitted at the entrance to the sewing machine, capable of separating any condensation and impurities coming from the external supply. The Kolbus binding line comprises a KM 412C perfect binding machine with 30 clamps, paired with a ZU 841 gathering machine with 24 stations and a three knife trimmer HD 153.P. The KM 412C can reach speeds of up to 15,000 cycles per hour and process a large material range; it is equipped with the Kolbus Copilot System, which includes features

such as a touch screen display; +/- keys for ﬁne adjustments on the individual stations during production runs; remote diagnosis for implementation of remedy measures in case of malfunctions, automatic format and hang-out adjustments, and the Kolbus 3.60—the master control centre technology software which gives the operator information on the production data such as the degree of utilisation, operating times, downtimes, and production quantities. The binding line includes a Kolbus ZU 841 gathering machine with 24 gathering stations and 24 STA 840 bundle feeders. The sections or single sheets are transported directly and straight in the transport direction of the gathering chain. Additionally it is equipped with a reject unit model AS 841 for the automatic delivery of incorrectly or incompletely gathered products/ length and width monitoring. The HD 153.P three-knife trimmer facilitates high-performance production with a speed of 6,600 cuts per hour. Equipped with the Kolbus Copilot system, it assists the operator allowing intermachine data exchange as well as automatic machine settings. A fully automated and versatile PL 771 Palletiser handles any volume of books or brochures at a speed of 1,800 stacks per hour. UPP is the ﬁrst in the Gulf region to have acquired the Kolbus front cutting machine XCR 100 (max. 6,000 cycles/h), which horizontally cuts the front side of the book

with the gate fold cover, for the production of ﬂap brochures. The book production line employs the Kolbus BF 512, which includes a book forming and pressing machine, running at 30 cycles per minute. The product is transported via the star feeder, where the pushers grips the block and pushes it into an upright position into the next station. At the rounding and backing station, a symmetrical and perfectly shaped block is formed. The subsequent steps include gluing, gauzing and head and tail applications. Subsequently, the book block passes through the casing-in station, and when aligned in the forming station, it ﬁnally goes through joint forming and form pressing. A Kolbus casemaker DA 260 with semi-automated settings handles

hardcover binding of books. For products cutting, a PK 170 board cutter and XKS cloth cutter are employed. The PK 170 model is operated in two manual operating cycles: longitudinal and cross cutting, with adjustable infeed and cutting speed. The Autobond Mini 105 TH can

laminate a high range of products from A4 to 105x76cm and 90 to 650gsm at a speed of 60 meters/min. The laminator is made of 25mm thick steel side plates and is equipped with a Heidelberg Speedmaster rising pile back separation stream feed head with a vacuum feed table and Siemens electronics.

Sudan: International Group Printing Press Installs Country’s First KBA Comet The single-width newspaper press will serve the company’s expansion strategy by oﬀering better colour quality

customers are delighted with the superb image and colour quality delivered by the new press, while its huge potential means we are well equipped to meet future market demands. In fact, we are already contemplating an extension.” Madani was equally impressed by the performance of KBA’s installation team, who commissioned the press under challenging circumstances: “We have never experienced such a smooth press start-up as with the KBA Comet,” he said. The 75,000cph ﬂoor-mounted

ME Printer January 2010

Khartoum-based print house International Group Printing Press (IGPP) has invested in a singlewidth KBA newspaper Comet press, the first of its kind in Sudan. The automated and highly flexible press line will serve the company’s growth strategy in offering better colour quality. Yassir Hamad Madani, founder of IGPP, said: “Coupled with our high-powered pre-press and mailroom technology the start-up of the KBA Comet has substantially enhanced both our output and our production flexibility. Our

KBA Comet has a 578mm (22.75in) cut-oﬀ and a web width variable between 630 and 870mm (24.85 - 34.25in), with 760mm (30in) the standard. The three Pastoline reelstands are embedded in a KBA Patras M reel-handling system. The two four-high towers feature automatic ink pumping, colourregister controls and pneumatic fan-out compensation. The superstructure for the KF 3B jaw folder (2:3:3 cylinder system) has a single former. Extras include gluing, perforating and quarterfold capabilities. Console technology for the press line includes ink-key presetting and a RIP interface, and remote maintenance is possible via a diagnostics PC.

News

Regional

Kuwait: Delite Engineering Center Boosts Signage Portfolio The advertising production house has invested in an HP Designjet L65500 to expand its range of outdoor and indoor graphics solutions

Kuwait-based production house Delite Engineering Center has invested in an HP Designjet L65500 to expand its presence in the construction industry with more offerings for indoor and outdoor signage. The deal worth US$ 165,000 signed through Dubai-based Jacky’s Group will broaden the company’s existing capacity and add to its list of several other HP Designjet and LaserJet series of printers.

Taiyab Ali Lashkari, Managing Director of Delite, commented on the new acquisition and its necessity: “The most attractive feature is that we can now obtain the same quality for outdoor signage products as that of indoor products. This will help us support our clients’ ever increasing demand for high quality products for both indoor and outdoor. The HP Designjet L65500 employs HP’s wide scan printing technology, uses water-based HP Latex inks and provides highresolution (up to 1200 dpi) prints. Some of the wider applications include outdoor banners, POP displays and soft signage. The printer falls in line with HP’s strategy to minimize the impact of printing on the environment. Lashkari said, “Our commitment to adopting environmentally friendly policies plays a major role in this investment. Furthermore, HP products are very user friendly.” Lashkari is eager to see how the

market responds in the coming months, before considering further expansion. “The impacts of the recession have been severe. However, as an entrepreneur, we still believe in the long-term beneﬁts of taking risks. Our market research has indicated that investing in the HP L65500 will give us a favourable return on investment. Furthermore, considering the expected trend where we will see more printers investing in such equipment, we believe we have made the right decision,” he said. Delite Engineering Center, since evolving from a signage company to a production house, undertakes turnkey projects covering interior decoration, exhibitions and banners, signage and large format printing, LED solutions, screen printing, etc. The company is focusing on establishing itself as a specialty advertising production house catering to the construction, FMCG, banking and retail sectors in Kuwait.

Lebanon: Al Arz Printing Press Enhances Productivity with Roland R704 P HiPrint

ME Printer January 2010

The investment is aimed at creating new business avenues and saving time

Al Arz Printing Press in Beirut, Lebanon, has installed a fourcolour perfecting, Roland R704 P HiPrint, commissioned from Dynagraph. Semaan and Walid Khoury, managers at the press, decided on the investment on the basis of their previous experience with equipment from Manroland and Dynagraph and their aftersales services. “The R700 HiPrint has many characteristics that provide new business avenues to a press, such as the flexible configuration possibilities, perfect ink distribution, smooth and gentle delivery, and high substrate

versatility,” said Khoury. Manroland’s fully-automated plate changing system allows faster plate changing faster at the press of a button. While the plates are being changed automatically on the HiPrint, the printer can attend to loading new piles or preparing the press for the next job. The 3B plus format (780 x 1,050 millimeters) sheet size available for the ROLAND 700 HiPrint accommodates more multiple-up images on a sheet. The Roland InlineSorter diverts start-up waste sheets; with the non-stop feeder and delivery, piles are changed at production speed.

Egypt: Sparkle Printing Invests in Xerox Digital Presses The company is expanding its digital business with the Xerox 700 digital colour press and Xerox WorkCentre Pro 275

Cairo-based Sparkle Color Separation and Printing Solutions Company has invested in a two Xerox digital printers —Xerox 700 digital color press and Xerox one-color WorkCenter Pro 275. Noora Haleem, widow of the late Ayman Ramzi, founder of the company in 1988, commented on the deal: “The Company has become a total service provider for all printing stages. We will continue developing our services and updating our press line.” The company has invested in an automatic system for sending and receiving ﬁles from customers via the Internet and corporate server. Moreover, it has introduced a

multi-color proof system with ISO standards. Engineer Wa’el Sedqi, Production Systems Manager at Xerox Egypt, added, “The new printers add to the reputation and success achieved with the Ducocolor 260, and will help Sparkle to expand their revenue opportunities and reduce costs.” “We had to expand our equipment after investment in a Ducocolor 260 press last year. The two new machines will help us increase our capacity, enhance our competitive position in the market, and achieve the diﬃcult equation of providing the highest printing quality at highly competitive prices,” Noora said.

ME Printer January 2010

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

News

Regional

Iraq: Najaf Printers Association Celebrates 100th Anniversary of First Press in the Province Al Habl Al Mateen printing press was established in 1909 Najaf Printers Association organized a special celebration to mark the centenary anniversary of the ﬁrst printing press in Najaf, established in 1909. The ceremony, which was held in the Najaf Chamber of Commerce, included a speech by the President of the Assembly and the President of the Najaf provincial Council and Head of ‘Najaf, the capital of Islamic culture in 2012’. Attended by several printing press owners, poets and writers and member of the Parliament Liqaa’ Al-Yassin, the ceremony also included a display of the most important publications printed on old presses (ancient and modern), and the most important intellectual productions in the province. Kamel Salman al-Jubouri, editor of ‘Najaﬁ Prospects’ magazine, said, “The celebration was held in conjunction with selecting Najaf as the capital of Islamic culture in 2012. The Printing Assembly searched

for old printing machines and books printed in the past in order to organize a museum complex to exhibit them.” Sheikh Ali Mirza Chairman of the Preparatory Committee of the ‘Najaf, capital of Islamic culture in 2012’, and a member of the provincial council, described the celebration as “a qualitative leap to start a bright future in the printing field and keep up with global developments.” Abboud Al-Tuffaili, Ex-chairman of the Chamber of Najaf, called on business owners and printing presses to contribute toward and create major initiatives for the purpose of upgrading the profession of printing and boost professionalism. He added, “We are optimistic that Najaf writes, prints and reads, and it will occupy its prestigious position in the Arab and Islamic world.” The governor of Najaf Adnan al-Zurfi

said that Najaf was under a cultural embargo in previous periods, and there is a big potential for printers to develop their capabilities in order for all to celebrate Najaf as the capital of Islamic culture. The president of the province of Najaf, Sheikh Fayed Al Shimmari revealed that the Director General of Al Rafidayn Bank has agreed to provide material support for the printing presses, indicating that the Assembly is in the process of evaluating the final status of how the support will focus on providing materials and assist printers in their purchases and not by paying them. It is worthwhile to mention that the first lithograph printing press in Najaf was imported from India in 1909, and the press was named Al Habl Al Mateen Printing Press. There are 37 printing presses operating in Najaf at present, in addition to a number of colour separation companies.

Egypt: Xerox Sponsors Technical Seminar at Helwan University

ME Printer January 2010

The attendees were introduced to various new technologies in digital printing

Xerox Egypt, in cooperation with the department of printing, publishing and packaging at the College of Applied Arts, University of Helwan, recently sponsored and organized a scientiﬁc and technical seminar titled ‘Latest Technologies of Digital Printing’, with the attendance of over

90 students from the department. Wa’el Sedqi, Production Systems Manager at Xerox Egypt, presented a summary on the company’s activities and its latest range of multi-colour digital printers, in addition to its future strategies in Egypt, the region and all over

the world, laying emphasis on the company’s strong investment in research and development. He also delivered a presentation on the latest digital printing machines from the company, focusing on the iGen4. The presentation included several animated films elaborating the machine parts and units. Sedqi explained the most important modern technologies available for delivering various printing jobs by using the same machine and its colour toners without any additions or modifications, such as micron printing and invisible printing. After a Q&A session and discussions, the seminar was concluded with a display of print samples such as invitation cards, reports, posters, promotion materials, brochures, flyers, and invoices, created using Xerox digital printing machines.

Abu Dhabi: UAE to Print Currency Locally The currency printing plant in the capital city will have capacity for expansion to cater to other countries in the region The UAE central bank has announced that it plans to build a currency printing unit in Abu Dhabi to print the countryâ&#x20AC;&#x2122;s currency locally. Currently the UAEâ&#x20AC;&#x2122;s currency is printed overseas in European countries such as the UK and France. The Central Bank has invited some well-known international companies specialized in modern currency printing technologies to participate in the project. The printing facility is likely to be constructed on a piece of land granted by the Abu Dhabi Municipality, and adjacent to the compound of the Central Bank in Abu Dhabi. The plant will have capacity for expansion to undertake orders from countries in the region, a statement from the central bank said.

The press will print banknotes in all denominations of the UAE currency such as the 5, 10, 20, 50, 100, 200 and 500 and 1000 Dirham banknotes, by using the latest security technologies and printing methods and high-quality printing paper. The printing house will be provided with tight security arrangements by a team entrusted with

the task of monitoring control of printing materials received, and another team to monitor the control of the printed paper currency. The quality of the product will also be monitored to maintain high standards.

ME Printer January 2010

PVC Coated and Laminated Fabrics Up To 5.00 Meters Width

News

Regional

Middle East: Canon Expands Pixma Range The PIXMA MP550 and PIXMA MP560 are mid-range all-in-one printers for home users and photo enthusiasts

Canon Middle East has announced two new mid-range PIXMA all-inone printers that deliver photo lab quality prints. The PIXMA MP550 and PIXMA MP560 are part of an extensive PIXMA line-up for 2009, targeted at home users, photo enthusiasts and professional users to get better results from their prints - from plain paper documents to high resolution digital images. The PIXMA MP560 also is also

Wi-Fi compatible for easy wireless printing. Both the PIXMA MP550 and PIXMA MP560 feature the Easy-PhotoPrint EX software, including Auto Photo Fix II, which uses multi-zone algorithms to provide just the right amount of image correction to diﬀerent parts of users’ photos. Furthermore, the Easy-WebPrint EX software enables users to intelligently clip key sections of a

website page and then either print them or save as a PDF; it also allows users to combine content from several web pages into a single document. Both printers are capable of producing photo lab quality, borderless, 10x15cm (4x6”) prints in approximately 39 seconds; they can produce approximately 9.2ipm (images per minute) for mono documents and approximately 6.0ipm for colour documents. A key feature of the PIXMA MP550 and PIXMA MP560 are the built-in CIS scanner, which offers an optical resolution of 2400dpi. The scanner includes an Auto Scan Mode that automatically allows it to recognise different kinds of documents and process them accordingly. Both the printers also include the ability to scan directly to flash memory cards or USB memory stick. In addition, photos stored on flash memory cards or USB memory stick can be printed using a simple print direct process.

Egypt: Printing Syndicate Lambastes Government and Labour Union Anger expressed over favour to business owners over printing workers

ME Printer January 2010

The General Union of Workers in Printing, Press and Media, launched a scathing attack on Egypt’s Prime Minister Ahmed Nadheef and President of the Federation of Egyptian Workers Hussein Mujawir, accusing them of negligence towards upholding the rights of Egyptian workers and instead favouring business owners over workers. Talat Al Mansi, Chairman of the Union, said in a press statement

that “there is a lack of interest from both the government and the labour union, which is weakening the state of workers in the printing industry and only beneﬁting the employers who believe that they must be the only gainer in the production process.” He pointed out to Labor Law No. 12 of 2003, which obligates industry owners to have a 5% employment quota for disabled labourers in each establishment, stressing that

at present no business in Egypt follows the rule. Talat called for harsh punishment for employers who neglect such rules. He also demanded that both the Consultative Council and the Ministry of Manpower and Immigration, the Press Union and the General Federation of Trade Unions of Egypt, take into account the staﬀ and administrators who are working in the press institutions, and increase their allowances and salaries.

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

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News

Regional

Bahrain: Supreme Court Appoints Expert for University Press Corruption Investigation The case has been postponed to 3 February 2010

The Supreme Court of Appeal has decided to appoint an expert to investigate the University of Bahrain Printing Press corruption case, which has been adjourned to 3 February 2010. The High Criminal Court has ruled 5 years imprisonment for the ﬁrst

defendant in the case and 3 years for the remaining three defendants, and has fined each of the accused 100 Bahraini dinars. The Chairman of the Manama prosecution Ahmed Bugeery indicated that the court required that all defendants pay a fine of 90 thousand dinars and an additional 5000 dinars to the civil rights attorney as a temporary compensation. The court heard the testimony of six witnesses, including one responsible for the investigation commission set up by the university, who said she did not call all workers in the printing press, and that she called only those involved in the matter. She added that she learned that the second defendant was appointed as charge d’affaires, who is accountable for matters that

occur at the printing press. The woman witness said that with reference to the statements from the press workers, and through the investigation commission which was assigned by the university, they determined the amount of the publications handled by the ﬁrst defendant to be worth approximately 90 thousand dinars, and that an investigation committee had directed administrative and disciplinary sanctions immediately after the fraud was discovered at the university press. It is worthwhile mentioning that the defendants in the case printed posters for an election campaign, at a cost estimated to be 90 thousand dinars, for one of the defendants in the case by taking wrong advantage of their positions in the printing press.

Iran: Dedicated Print House for Quran Publishing to be Launched Five million copies of the holy Quran will be printed annually and distributed for free

ME Printer January 2010

Akbar Hashemi Rafsanjani, former Iranian President oﬃcially inaugurated the printing complex

Astan Quds Razavi (AQR), a charitable foundation in Mashhad, Iran, is overseeing the establishment of a state-of-the-art print house dedicated for printing of the holy Quran. The 12000 square meter printing facility is located on Chahar Taaghee industrial town near city of Meshed. The print house has a

production capacity of 10 million copies of the Quran annually. Akbar Hashemi Rafsanjani, former Iranian President inaugurated the complex as the chief guest. During the inauguration ceremony Rafsanjani said, “The establishment of this state-of-the-art print has always been one of my dreams. During my trip to Saudi Arabia last year I had

the opportunity to visit King Fahad Complex for Printing of Quran in Al Madinah Al Munawarah. I was impressed with the modern equipment and the technology used for printing the Quran and I strongly felt that we should build a similar printing facility in Iran.” Deputy Custodian of AQR Seyyed Ahmad Alavi said that the construction of the printing house was recently completed and the all the machinery, worth 15 million USD, purchased from Germany is up and running. More than 11 million dollars have been invested in the construction of print house. “We are going to publish a copy of an illuminated Quran with a beautiful, accurate, and easy to read script under the title ‘the Quran of the Islamic Republic of Iran’,” Alavi said, adding that initially, ﬁve million copies of the Quran will be printed annually.

Egypt: Printing Press Busted for Football Ticket Forgery The press used a scanner to print counterfeit tickets for the Egypt vs. Algeria match in November Cairo police oﬃcers were successful in busting a printing press in Al Qal’aa Street, which was involved printing a large number of counterfeit tickets for the Egypt vs. Algeria football match, taking advantage of the growing demand for such fake tickets through various outlets. Major General Ismail Al Sha’er, Director of Cairo Security, issued strict instructions to the Cairo police to control the sale of counterfeit tickets and those sold in the black market. Major General Farooq Lachin, Director of the Cairo police initiated several crackdowns on such illegal activities and was able to detect 3 cases of counterfeiting and 21 cases of trading in the black market. Several investigation oﬃcers also participated in the campaign—they

succeeded in detecting 875 forged tickets worth 7464 pounds, which was in the possession of one of the defendants. Two citizens of Mansoura partnered with the print house in Mohammad

Ali Street, to print an amount of tickets by using modern equipment in imaging and printing. The printing press was seized, along with a scanner that was used in producing the counterfeit tickets.

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News In Depth

PINDAR SEES BRIGHT SIDE OF IRAN ORDEAL

The UK-based print and electronic media company recently gained worldwide attention after its yacht racing team was detained for straying into Iranian waters

ME Printer January 2010

By Rod Hayes

The Iranian National Guard detaining a group of yachtsmen sailing from Bahrain to Dubai as part of an international sailing event in November attracted worldwide attention. The sailors had strayed in to Iranian waters after difficulties with the yacht’s propeller, and concern naturally enough centred on ensuring the seizure would not trigger a political flashpoint. Common sense prevailed, and after five days, the sailors who freely admitted (somewhat sheepishly) that they had indeed allowed the boat to drift, despite of having some of the finest navigation equipment available, were released. Pictures of the crew were flashed around the world and its sponsor’s name Pindar were seen by millions, though few knew or perhaps even enquired as to who or what Pindar did and why it was sponsoring yachts. Well, any printer from the UK would know that Pindar is one of only a small number of British printing and communications

businesses operating on the world’s stage. Pindar is highly skilled at providing services capable of handling typesetting, pagination and layout of huge projects such as telephone directories, legal tomes and books regardless of language, script alphabets and type flow direction. The company is headed by a rather quietly spoken and rather urbane English man, Andrew Pindar. His father Tom founded the business and Andrew is the welcome exception for a son following a father into a family business; he has added strength and vigour to an already well-run and sophisticated business. It is a measure of the way Andrew does things—his first concern was for the welfare of the crew; “I was anxious in the first instance, for we had no communication at all with the crew, nor did the Iranians contact us and it was a wonderful relief to have the crew released. The crew all spoke highly and quite genuinely of the favourable treatment they received while being detained,” he said. Andrew added, “The crew cooperated with the Iranian security men throughout the ordeal; on releasing the necessary passwords for the computers and emails, it soon became obvious that the yacht and its crew had no malicious intent. In fact, after five days, the crew and their guards were on good terms, and gestures of goodwill were exchanged. While talking to Andrew about the event I asked him if his company had benefited from the unintended extra exposure. He said, “Well,

not directly, but we do have a strong presence now in the world yachting scene where graphics now play an important role as the worldwide interest in sailing grows. HSBC, for example, with whom we have collaborated several times previously, see considerable benefits in being associated with world class yachting.” It is not only with yacht graphics Pindar has made a mark; it already has a good presence in Saudi Arabia through one of its subsidiaries, Alpha Graphics, a chain of print shops working directly with the public. When asked whether he saw the recent events as an opportunity to spread the name Pindar more strongly in the region, Andrew said that although he is keen to expand in the Middle East, in the field of typesetting services, particularly in double back characters (e.g. Farsi and Arabic)—an area in which Pindar is probably a world leader, he didn’t regard using the detention of the yacht and its crew as being an appropriate way to push expansion. “I have refused to support or allow any books or stories to be published in an effort to avoid the potential of any misunderstandings,” he said. Knowing Andrew for many years, this is a good measure of the man and the company he leads; this stance wouldn’t have been taken through any form of discretionary pressure. “We would welcome the opportunity to do business in Iran, and we shall continue to develop and support our contacts in Saudi Arabia and throughout the region,” he said.

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News International

India: Daya Printograph Installs High-speed Thermal Lamination Machine at Repro India The Vector laminator can handle a maximum sheet size of 780mm length and 1040mm width and runs at a speed of 40 meters per minute

Daya Printograph, Noida-based manufacturers of print ﬁnishing laminating systems recently supplied and installed its automatic thermal laminating machine ‘Vector’ at Repro India Ltd., a value added print services provider based in Mumbai. The Vector laminating system has

an integrated feeder unit that delivers seamless workflow and reliable feeding for high-performance operation with control for easy set-up of sheet length and underlap. A lamination unit with pneumatic nip pressure maximizes film adhesion, and a sheet separator unit runs in-line and is

synchronized with the laminator. A stacker unit with an automatic pile height adjuster and highspeed pneumatic piston vibrators collect sheets, and a trolley removes the complete pallet of laminated sheets. The machine can handle a maximum sheet size of 780mm length and 1040mm width with stock range from 150 to 450gsm, and it runs at the speed of 40 meters per minute. HV Sheth, Managing Director of Daya, said, “We are always on a lookout for newer opportunities. And when they don’t come our way, we go ahead and create them. Over the years, we have created opportunities for success; opportunities for growth and opportunities for meeting changing needs of customer. Our never-ending pursuit for excellence has made us travel through almost every road and create opportunities others don’t see.”

HP Launches Online PSP Network

ME Printer January 2010

The digital printing services directory helps print buyers ﬁnd local print service providers

HP has launched the ‘PSP Network’, an online service that enables print buyers to find local print service providers (PSPs) to produce applications from business cards, professional photobooks, POP/POS displays, exhibition signage, vehicle graphics, billboards, labels, flexible packaging and more. Accessible at www.hp.com/go/ pspnetwork or via the HP Graphic Arts portal, the directory has been developed for advertising and graphic design agencies and enterprise marketing personnel in Europe, the Middle East and Africa (EMEA) to help them find digital printing resources. At present, more than 1400 HP Indigo, HP Designjet and HP Scitex press and

printer users producing graphic arts applications are listed. The user-friendly facility is easily searchable via country and application to be printed. Optionally, cities and post codes may be specified to help the selection process. Users will be shown a list of relevant PSP entries that include the business name, city, post code, services provided and a link to the company’s website. This PSP directory is intended to help those who have either not used digital print, and those who may have only used it for one type of application. The list of fifteen different application types to choose from presents the user with a comprehensive portfolio of digital

opportunities. Although developed for the EMEA market, other regions, notably North America and AsiaPaciﬁc have begun plans for using the PSP Network. “The launch of the PSP Network is an exciting first step that brings a new dimension of versatility and reliability to print buying,” said François Martin, marketing director, Graphic Solutions Business, EMEA, HP. “Digital printing offers great benefits (ondemand, new substrates, reduced waste) to PSPs and end-users. The challenge is that print buyers often don’t know where to find digital print service providers. The PSP Network is an ideal and accessible solution.”

News International

Gallus Finds Soaring Demand for Granite-based Press Twenty Gallus ECS 340 presses have been sold in less than three months since its launch at Labelexpo Europe 2009

The Gallus Group has sold over twenty Gallus ECS 340 presses to customers around the world within a few weeks of the market launch at Labelexpo Europe 2009. The press features a very short web

path, which considerably reduces both setup and running waste, while the technical granite frame allows a design with easy access to the print and processing stations. The ECS 340 is fully servo driven

and sleeve-based and is designed to reduce initial investment levels to allow the cost eﬀective processing of commodity labels. The Gallus ECS 340 is based on a core of technical granite, ensuring a machine concept with extremely short web travel and minimal waste, minimum setup times and simple operation and access. Granite also has an extremely positive impact on the CO2 footprint of the Gallus ECS 340. Recyclable technical granite helps eliminate vibration and noise from the press line.

USA: Printing Falls Among Struggling Industries The Bureau of Labour Statistics has predicted signiﬁcant job cuts in the sector over the next decade A recent survey conducted by the Bureau of Labor Statistics on the country’s jobs landscape has developed a picture of how a decline in manufacturing is likely to aﬀect certain industries in the next decade. The report says that much of the next decade’s employment growth is expected to be in services industries such as health care services or business services,

which are projected to make up a whopping 96% of the increase in new employment. Newspaper publishers fall in the 7th place in the list of top ten struggling industries. The government estimates that within the decade that number will dwindle by nearly 25%, to 245,000. Printing and related support activities come in the ﬁfth position, with job losses

expected to fall 16%, bringing the number down to 500,000. The list of risky jobs also includes department stores, semiconductor manufacturing, auto parts manufacturing, postal services, cut and sew apparel manufacturing, mining activities, gasoline stations and wired telecommunication carriers.

China: Xingraphics Holds Partnership Program with Heidelberg

ME Printer January 2010

A three-day conference including product workshops and live demos was conducted at the Xingraphics head oﬃce

Xingraphics, in partnership with Heidelberg, conducted a conference on 3-5 November 2009 at the Xingraphics Chengdu head oﬃce. The three-day conferences included product workshops, on-site visits to the factory facility, and live demos of Xingraphics True

Processless Technology- FIT eCO. “Xingraphics are looking forward to be partners with Heidelberg in terms of CTP thermal plate development; there is no doubt that such an association will help push our Global Partner Strategy forward in a positive way,” said Safwen

Hijazi, Corporate VP of Xingraphics. “Once the new partnership comes into eﬀect, it will oﬀer a nationwide sales and service network between Xingraphcis and Heidelberg, which will deliver better printing solutions to all existing and new customers worldwide.”

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The HP Designjet L65500 and HP Designjet L25500 Printers have been specifically designed with the environment in mind. They are the first printers to feature HP Latex Printing Technologies, including HP Latex Inks and HP Wide Scan Printing Technology. The printers allow PSPs to offer printing solutions to a range of customers that they could not previously service, including the medical and food industries. Designed to reduce the impact of printing on the environment, HP Latex Inks produce odorless (1) prints that allow placement in point-of-purchase environments where odor is a concern. HP Latex Inks are non-flammable and non-combustible, (2)

do not require hazard warning labels, and contain no hazardous air pollutants (HAPs). (3) Additionally, no special ventilation equipment (4) or external dryer is required Designed under the HP Eco Solutions program the HP L25500 Designjet printer series with HP Latex Inks can produce signs and graphics on a wide range of ﬂexible media for a diverse range of outdoor and indoor applications. The outstanding image quality of up to 1200 dpi and wide color gamut help to create eyecatching graphics with rich hues and vibrant tones. The prints also have a durability and display-permanence of up to 3 years outdoors without lamination - comparable with eco-solvent inks. (5) Intelligent technology built into Original HP printing supplies and the HP Designjet L25500 Printer enables features that save time and minimize interruptions, including continuous adjustments, which optimize print quality and reliability and maximize printhead life, and alerts that provide notiﬁcation when supplies need to be replaced. The expanded HP Latex Printing Technology portfolio builds on the proven technology of the HP Designjet L65500 Printer. This printer has seen tremendous acceptance in the graphics market with

The HP Designjet L65500 and HP Designjet L25500 are echo-friendly large format printers , debuting the applications of HP Latex Printing Technologies, including HP Latex Inks and HP Wide Scan Printing Technology

more than 1.2 million m2 printed on installed machines since the printer’s general availability in August 2008. The HP Designjet L65500 Printer, HP large-format media and HP Latex Inks are designed and tested together to provide optimal results with every print. HP designed 14 new large-format media for optimal results with HP Latex Printing Technologies. A proprietary new HP media surface-treatment technology – developed together with the HP Designjet L65500 Printer – produces a wide color gamut and makes it possible to achieve both durability and sharp, vivid image quality on materials that don’t typically print well with solvent inks. Karim Saad, managing director, Printworks-Mediatech based in the United Arab Emirates, explained, “We produced a project for one of the biggest broadcast companies in the Middle East, which could not be printed on any other printer than the HP Designjet L65500 Printer. We branded the inside of elevators including the three sides and the internal doors, as well as the safety doors on six diﬀerent levels. Elevators are very tiny places, so I’ll let you imagine the potential odour in a 3.8m3 space with 16m² of solvent prints, which is a problem that the we were able to eliminate with the new printer. Thanks to the HP Designjet L65500, the project was awarded to our company and the customer will beneﬁt from the indoor quality printing and water-based odorless prints

while ensuring vibrant colours.” HP Latex Ink Technology is changing the model by bringing outdoor advertising indoors. HP Latex Inks deliver images suitable for close viewing that can be used indoors and even in confined spaces. As a result of these efforts, the HP Designjet L25500 and the HP Designjet L65500 Printers can help lower the impact of printing on the environment and it offers a distinctive range of environmentally-related benefits to both Sign & Graphics Print Service Providers (PSPs) and their print buying customers.

(1) Printers using HP Latex Inks use internal heaters to dry and cure the latex polymer film. Some substrates may have inherent odor. (2) Water-based HP Latex Inks are not classified as flammable or combustible liquids under the USDOT or international transportation regulations. These materials have been tested per the Pensky-Martins Closed Cup method and the flash point is greater than 110 degree Celsius. (3) The inks were tested for Hazardous Air Pollutants per U.S. Environmental Protection Agency Method 311 (testing conducted in 2008) and none were detected. HAPs are air pollutants that are not covered by ambient air quality standards but that, as defined in the Clean Air Act, may present a threat of adverse human health effects or adverse environmental effects. (4) Special ventilation is not required to meet US OSHA requirements on occupational exposure to VOCs from HP Latex Inks. Special ventilation equipment installation is at the discretion of the customer – no specific HP recommendation is intended. Customers should consult state and local requirements and regulations. (5) HP image permanence and scratch, smudge, and water resistance estimates by HP Image Permanence Lab. Outdoor display permanence tested according to SAE. J2527 using HP Latex, low-solvent, and eco-solvent inks on a range of media, including HP media; in a vertical display orientation in simulated nominal outdoor display conditions for select high and low climates, including exposure to direct sunlight and water; performance may vary as environmental conditions change. Scratch, smudge, and water resistance tested using HP Latex, low-solvent, and eco-solvent inks on a wide range of media, including HP media; water resistance is comparable when printed on water-resistant substrates. Results may vary based on specific media performance and scratch testing methodology. For more information, see www.hp.com/go/supplies/printpermanence.

Events

Dubai: Kodak Holds Media Roundtable to Discuss New Strategies Senior global and regional executives of the company visited the city to meet with key channel partners

ME Printer January 2010

From left to right: John O’Grady, Kodak’s MD for EAMER and Vice President Gustavo Oviedo, World Wide General Manager for Sales and Vice President, Philip Cullimore, Director Sales & VP for EAMER and Komal Sharma, Managing Director, Kodak (Near East)Inc.

Kodak hosted a media brieﬁng in Dubai on 9 December to provide insight into the company’s new strategies for 2010 and a preview of emerging technologies and trends. The event attended by Kodak’s senior executives was held in conjunction with a series of meetings with key channel partners in the region. The team of Kodak’s senior global and regional representatives included Gustavo Oviedo, General Manager, Worldwide Sales and Customer Operations, Consumer Digital Imaging and Graphic Communications Groups, and Vice President of Eastman Kodak Company; John O’Grady, Managing Director for EAMER and Vice President; and Philip Cullimore, Regional Director of Sales, and VP for EAMER. The speakers shared Kodak’s strategic plans for the ME region; it was announced that the company’s 2010 business strategy would focus on expanding their market share with the introduction of a new technically advanced portfolio of consumer and commercial products. Gustavo Oviedo thanked Kodak’s regional partners for their support and reinforced the company’s commitment to adopt innovative strategies. “Despite the current diﬃcult times, we have managed to hold our market share in both

new digital consumer products and core growth businesses. At Kodak we believe that if we oﬀer quality and value, and adopt sensible yet innovative strategies that suit the markets we operate in, then we can and will be successful,” he added. Oviedo discussed the highly anticipated stream inkjet technology for digital printing: “This breakthrough technology branded under the Kodak PROSPER range, according to us, will revolutionize the commercial printing market. At present, we have beta sites operating around the world that serve as demonstration venues for potential customers. We expect installations to pick up in full swing by the end of 2010. Several print houses from the UAE and all over the Middle East have visited our demo sites and have expressed their interest in investing in stream inkjet technology.” “Generally, its takes around 3-4 years for a new technology to be fully accepted. This is also applicable to the stream inkjet technology, which being a revolutionary concept requires time to get established in the market. We would like to gauge the response from our customers before going into full-scale distribution of the Prosper press range,” he added. John O’Grady expressed his conﬁdence and hope for a faster recovery from the economic

crisis: “The year 2009 has been a challenging one for Kodak, but with the outlook looking positive, we strongly feel that we have the right products in both consumer imaging and commercial printing segments to capitalize on the opportunities ahead.” Philip Cullimore said: “Consumers have always trusted Kodak in capturing, protecting and sharing their precious memories and we have successfully managed to oﬀer the simplest solution to do just that for over a century. The new digital Kodak follows the same principles and our current and upcoming digital products will continue to make image taking and sharing to the next level for today’s generation of digital consumers. Arif Khan, Area Business Manager, Middle East, North Africa & French Territories, hinted at the line-up of activities planned for the coming year. “We have extensive plans to open new channels and expand our presence, aggressively. Educating and interacting with potential customers is on top of our agenda, and we intend to realize this goal by organizing seminars and demonstrations of our new products throughout 2010,” he said. “We see the Middle East and Africa as key regions for our future growth plans, and intend to remain focused on providing solutions to the exclusive requirements of this region. We recognize the importance of the emerging markets of the Middle East and Africa, and we are fully committed to supporting our distributors with customized products and solutions that our customers in these areas require,” Oviedo concluded.

Egypt: CARDEX 2009 Promotes Smart Card Solutions The 8th International Exhibition and Conference for Smart Cards and Digital IT Solutions was held in Cairo on 13-15 December Cardex 2009 concluded on 15 December at the Cairo International Conference Centre, which hosted over 2900 experts, industry leaders and distributors from over 21 countries for the latest in digital identity solutions, biometrics, RFID, smart cards, national ID, epassport, e-government, e-finance, mobile banking, information security, card manufacturing and personalization. The event saw the participation of more than 40 international, local and regional companies specialized in issuing different cards, in addition to over 35 international experts in the field smart solutions and cards. “This year event witnessed, for the first time, discussions on digital ID with the participation of directors of companies and agencies working in the field of ID solutions and cards, remote control systems and e-government programs,” said Amru Jalal Shawqi, Head of the Conference Organizing Committee. The conference held during the exhibition addressed several issues such as IDs in

Egypt and the opportunities and challenges involved in these industries. “The participation of the Ministry of Administrative Development comes under its interest to promote conferences and exhibitions specialized in IT and its applications to show its achievement in the field of using modern technology for facilitating the government’s decision to issue cards for citizens and investors,” said Tareq Sa’ad, Head of the National Databases Integrity Program. He added that new smart cards for health insurance services were being developed. The Government of Egypt expects to finish distributing 2 million more cards in 4 new provinces and plans to complete issuing and distributing 4.5 million cards in the 9 remaining provinces by the end of this year. The Civil Affairs Department participated by showing a documentary on the achievements of the smart cards sector and the current developments in the card production process. The

General Department of Investment showcased the Arab Investor ID that provides facilities and privileges for Arab and Egyptian investors through Egypt Air, Airports Holding Company and many tourist establishments and hotels. The conference and exhibition were concluded with a presentation of awards of excellence for 2009 for the best projects and applications in the ﬁeld of smart IDs and solutions in Egypt and the world.

From left to right: Amr Shawki, Chairman of the Cairo-based regional smart card industry association Arab-Smart & founder of Cardex Middle East, Dr. Ahmad Darwish, Minister of State for Administer Development, Dr. Tarek Mohamed Kamel, Minister of Communications and Information Technology

Dubai to Host WAN-IFRA Middle East Conference and Workshop The ﬁfth annual edition of the event will be held on 2-3 February 2010 thinking publishing ideas and concepts from the US, Canada, UK, Sweden, Norway, Germany, and other countries. “There are a lot of opportunities for publishers in this region, and a lot of opportunities for publishers around the world to learn from this region,” said Reiner Mittelbach, joint CEO of WAN-IFRA, who will be among the speakers at the event. Representatives of well-known media companies have conﬁrmed their participation, including Kjell Aamot, former CEO of Schibsted

Media Group, Norway; Phillip Crawley, Publisher and CEO, The Globe and Mail, Canada; Chris Lloyd, Assistent Managing Editor, Telegraph Media Group, UK; Theo Blanco, Head of Sales and Marketing, UNT media group, Sweden; and Martin Dome, Deputy Editor, Nottingham Post, UK. The system workshop, which takes place at the conference, will have companies such as Atex, KnowledgeView, Microsoft, OneVision and Quark oﬀerring a hands-on experience of their systems and applications.

ME Printer January 2010

The 5th Annual WAN-IFRA Middle East Conference and Workshop will be held in Dubai on 2-3 February 2010. The conference is designed to help publishers innovate their operations, to seek and share new business models, and to determine the right tools necessary to execute their strategies, all based on the combined strengths of print and digital platforms. The conference, which is speciﬁcally targeted on the Middle East region, will present and hold discussions on a selection of the most-forward

Infocus LFP

THE

LARGE

FORMAT

PRINTING STRONGHOLD

ME Printer January 2010

In this round up on the latest developments in the LFP segment, we ask leading manufacturers whatâ&#x20AC;&#x2122;s in store for 2010

The UAE is no stranger to behemoth advertising campaigns—it is rather common to see buildings and vehicles entirely wrapped in grand format prints, creating a spectacle that does not go unnoticed. Such is the impact of large format printing on our senses-reiterating the fact that when it comes to visual appeal, bigger is better. The construction industry singlehandedly spurred demand for large format maps, charts, and banners. This trend, however, may not continue in its full scope throughout 2010 or maybe even for the next few years owing to the real estate downturn, and if advertisers see it ﬁt to cut down budgets on large-scale marketing

sales divisions about their new strategies for the Middle East and the products in the pipeline, and we also take a look at which technologies are expected to deﬁne the future course of large format printing.

NEW PRODUCTS ROLLING IN The latest offerings from HP include an expanded portfolio of the HP Latex Printing Technology solutions, designed to enable ease of use and reduce environmental impact. At the top of the list is the HP Designjet L65500, targeted at small- and mid-size digital print and sign shops. The 104-in L65500 is the first printer to feature the HP Latex Printing Technology. Kunal Avari, Regional LFP Business Manager, HP Graphics Solutions Business Industrial Solutions–HP Scitex, explains, “The L65500 printer offers print service providers (PSPs) across the Middle East a versatile print system that can produce a

broad range of applications on a wide range of materials, including most low-cost, uncoated, solvent compatible media–from point-ofpurchase displays, transit signage, wall murals and exhibition graphics to vehicle graphics and ﬂeet marking, and a variety of exterior and interior event signage.” He adds, “HP’s Latex Printing Technologies provide durable, odorless prints; sharp, vivid image quality; application versatility and high-productivity, enabling PSPs to increase their print capacity and grow their business while reducing the impact of printing on the environment.” For customers seeking versatility

for a broad range of flexible outdoor and indoor applications, the HP Designjet L25500 Printer (available in 42-inch and 60-inch models) offers printing of a wider range of applications – from indoor point-of-purchase displays, exhibition graphics and interior décor-like wall murals and fabrics to outdoor banners, bus shelters and vehicle wraps. Canon is gearing up for 2010 with major improvements in its large format printing line of products for the CAD market with the introduction of new models in the imagePROGRAF range—the iPF750, iPF755, iPF650 and iPF655. The imagePROGRAF iPF750 and iPF755 are 36”/A0 printers designed for the CAD/GIS environment. The iPF650 and iPF655 are 24”/A1 printers that cater to the same segment, but they come with a more compact design. “Thus far we have repositioned our media offering at attractive prices, introduced a selection of RIP software to allow complete management of the LFP as well as reduce running costs, and improved our large for-

The LFP sector will continue to thrive as long as new technologies push the envelope to allow printing on the widest possible range of substrates at reasonable costs

ME Printer January 2010

campaigns, the outdoor signage market is likely to take a severe blow. It is a relief that large format printing also caters to indoor applications, now facilitated furthermore with the development of odourless inks and environmentally friendly substrates, plus several other niche sectors are finding the technology useful. The applications of outdoor and especially indoor applications of wide format printing are expanding faster than we can imagine. Besides the well-known association with the signage industry, cost-effective, alternative options are now being used more than ever to decorate the interiors of restaurants, offices and homes; the appeal of the fine texture of polished wood or ceramic can now be replicated by using finely printed-on rigid substrates. The LFP sector will continue to thrive as long as new technologies push the envelope to allow printing on the widest possible range of substrates at reasonable costs and

new attractive applications gain the attention of advertisers. That said, offering new, attractive technologies alone will not be sufficient to coax a customer or print service provider to make further investment, despite the additional benefit of much needed market advantage—sustainable practices in manufacturing, distribution and disposal of waste will play a much greater role in the customer’s decision process. We are as curious as anybody else to know how this interesting sector will shape up in the coming year. In this round up on wide format printers, we find out from leading manufacturers and their regional

Infocus

LFP

ME Printer January 2010

mat scanner offering,” Vishal Gohel, LFP Product Manager, Business Solution Department, Canon, sums up, indicating that expectations are running high for 2010. Océ has new products slated for release in the Middle East in 2010, including the Océ PlotWave 300 and Océ ColourWave 600. The Océ PlotWave 300 printer is among the most energy efficient wide format CAD plotter in its segment. The machine, targeted at small workgroups in engineering, construction and manufacturing, features an instant printer, A0 copier and colour scanner all-in-one. The Océ ColorWave 600 is the world’s first colour toner wide format printer using Océ CrystalPoint technology, which employs TonerPearls for high quality prints on plain and recycled paper

at a high print speed of up to 31 seconds per A0. Anil Rao, Regional Product Manager – Wide Format Printing Systems, Heliozid Océ Middle East Ltd., comments, “We are conﬁdent about seeing more activity in 2010 that will lead to more opportunities for the large format printing segment, particularly the display graphics market.” EFI will introduce the VUTEk GS3200 and GS5000r UV printers. The VUTEk GS3200 is a superwide format UV printer delivering 1000dpi high-impact colour quality and consistency; the VUTEk GS5000r is a 5-meter superwide format UV roll-to-roll printer that produces 1000dpi high-impact colour quality and consistency. The GS5000r also accommodates up to 3 rolls of 60 inch media and has multi-roll print que capability, enabling one printer to handle the job of three printers. These features expand the printer’s application range beyond 5-meter

billboards and banners to include wall coverings, high-end point-ofpurchase, premium margin backlit and photographic reproduction. Paul Cripps, Vice President and Managing Director, EFI, EMEA, reaﬃrms, “All VUTEk printers are backed by advanced workﬂow solutions, ink, service and training from EFI.” Digi Matrix Technologies has entered into partnerships with selected suppliers worldwide to expand its wide format printing portfolio. A dealership agreement has been signed with Dilli Precision Industry Ltd. to sell the Dilli UV Flatbed printers in the MEA market. The company has developed a new CNC router—Digi Cam CNC/laser Router—

of digital wide format printing, boosted by promising trends in retail signage. This is likely to set pace for the emergence of several new niche markets. “In August 2009, IT Strategies reported that POP and POS and retail signage held 45 percent of the indoor signage market, while vehicle wraps and ﬂeet graphics held 27 percent of the outdoor market for digitally printed graphics. We foresee further growth in these areas. Additionally, Pira International predicts that between 2008 and 2013 the poster and POS market will grow by 10 percent, while other digitally printed niches will grow by 5 percent-a trend that we see re-

which can serve applications of 2D together with the 3D capability for the lettering and 3D structures. Furthermore, it has developed a new dye-sublimation heat press machine for textile applications. Digi Matrix has set up a Certiﬁed Pre-owned Department for the DGI and Konica Minolta brands. Bilal Al-Hattab, Managing Director, Digi Matrix Technologies, says, “We have created this department so we can continue supplying the latest technologies to our market by trading in and upgrading old machines with a new one with higher quality and capacity; we also supply reconditioned pre-owned guaranteed machines at low prices to entry level clients and some partners according to their special requirements.”

ﬂected in our own PSPs production.” “Our new SmartStream Designer software will enable our PSPs in the large format market to meet growing demands for personalisation and versioning, a development which 66 percent of them view as a key trend, while 78.8 percent of the PSPs questioned see increasing demands for shorter turnaround times,” he adds. The company expects the Middle East to signal an increasing demand for production of superwide format billboards as well as for POP displays. “These two key applications also reflect a move from traditional analogue production towards digital production, which opens up many new cost effective applications and markets for PSPs. These applications are supported by the HP printers at the forefront of the analogue to digital revolution; the HP Scitex FB6700, ideal for short-run POP/POS and other rigid production; the HP Scitex

FOLLOWING THE SIGNS Kunal throws light on the potential

TJ85500 and 8350 printers, which provide fast turnarounds and a rapid return on investment; and the new HP Scitex FB7500 flatbed printer, ideal for traditional screen printers wanting to move to digital production or those PSPs wanting to produce longer runs with all the capabilities of digital printing,” Kunal says. Vishal shares Canon’s projections for growth in the digital wide format printing segment. “With growth during a tough year like 2009 and the optimistic outlook of analysts for 2010, expectations are very high from us for a relatively strong bounce back from the market.” “Obviously construction and advertising were two of the most heavily hit sectors during the economic downturn. This has had a direct impact on LFP sales. However, Canon saw an increase in sales during 2009 as compared to that in 2008 when looking at the whole MENA region,” he adds. “Canon Middle East has spent a lot of time over 2009, redesigning and re-evaluating the LFP proposition we oﬀer to the MENA region.”

Investments are key to engaging the economic machinery, Vishal reminds with sheer enthusiasm. “The construction market was very prudent in new investments and purchase during 2009. We expect this mentality to change. However, we do not expect them to be a frivolous as they were in the past. The recession has made a lot of people think about their spending, and this practice will continue during 2010. We also expect that a number of repro houses will require equipment as corporations and businesses are looking at increasing their marketing spend over the course of the next year.” Paul expects worldwide outdoor advertising numbers to continue to climb as well as POP and in-store signage. “Niche markets for wide and superwide format printing worldwide include short run package and prototyping, proofing, interior design and industrial workspace applications. We also believe that the continued eﬀorts to complete real estate projects will ensure steady growth in outdoor

advertising,” he says. Bilal says, “The digital LFP market will keep growing because the advertisement culture is catching up in the region, and several retail businesses and manufacturers have started to allocate fixed annual budgets for their marketing activities. Furthermore, with the technology being modified and upgraded regularly, printers must invest in the latest equipment to catch up with the growing and dynamic end user requirements.”

SUSTAINABLE PRACTICES AND TECHNOLOGY

Niche markets for wide and superwide format printing worldwide include short run package and prototyping, prooﬁng, interior design and industrial workspace applications

Green printing remains on top of HP’s agenda. The company is taking a lead in partnering with customers to enable better waste management and recycling of media. HP has expanded the HP Planet Partners programme to include the HP Large format Media take-back programme in the United States and presently 11

Participate and access over 12,000 serious business visitors from 85 countries.Be part of the ultimate platform for the Signage, Graphic Imaging, Screen and Digital Printing Industries. 12th ANNUAL SIGN & GRAPHIC IMAGING MIDDLE EAST JANUARY 25-27, 2010. DUBAI AIRPORT EXPO, DUBAI, UAE. Organised by Supported by

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Infocus

ME Printer January 2010

Changes in the LFP technology landscape are more than evident with a shift towards UV inkjet printing

LFP selected countries in Europe, allowing customers to easily return and recycle prints produced with HP Latex Inks on HP recyclable media as well as Original HP 789 Latex Designjet Ink Cartridges and Printheads at no additional cost. “Customers simply pack up the used media and HP pays the shipping charges and handles sorting and recycling,” says Kunal. Paul adds, “EFI continues to work with our vendors and customers to develop sustainable solutions and programs. This not only includes working with industry leading organizations to increase the percentage of printed materials that can be recycled but also working to reduce the amount of energy required in our UV systems.” Anil says, “Among that major focus areas at Océ is the issue of sustainability. “As a part of our product design criteria, we build systems that minimize wastage of paper (media) and power (consumed and saved power), in addition to cutbacks on noise, Ozone emission; we are keen to ensure that our practices contribute toward reducing the global carbon foot print.” Changes in the LFP technology landscape are more than evident with a shift towards UV inkjet printing. However, it will take a while before a market such as that in the Middle East adopts it entirely, especially with the steady demand for aqueous inkjet printers. Commenting on the growing

vividness of colours and increased colour durability, they are well suited to the production of outdoor applications.” He adds, “HP’s new latex technology combined with its HP Designjet L65500 and new HP Designjet L25500 Printers offers greater flexibility of substrates as well as offering an increased variety of applications for both indoor and outdoor graphics. They offer PSPs entry to a host of new applications, markets and revenue streams, as well as offering an

market presence of UV roll-to-roll inkjet printers, Kunal says, “As an alternative to solvent printers, UV printers oﬀer less of an environmental impact, improved

environmentally responsible alternative to existing printing technologies.” Vishal explains, “Although there is a growing demand for UV

printing, more than 80% of wide format printers sold in the ME are aqueous inkjet, as found by market research ﬁrm IDC. There is still a great demand for these and although UV printing is growing, there is still a lot of room for the traditional water-based inkjet technology. The same concerns were raised when solvent, ecosolvent, latex and toner-based machines became more and more widely available. All it means now is that the end-user has a variety of options to ensure that the purchase they make suits their requirements.” Paul says, “As a leader in superwide format printing, EFI continues to provide solutions to its customers that best ﬁt their business goals. This means that we will continue to manufacture and support our solvent printing technologies, the VUTEk 3360 and 5330, while also remaining industry leaders in the transition from analog to digital and solvent to UV printing. UV printing technologies enable an expanded range of applications, are capable of higher image quality at faster production speeds, and provide environmental health and safety advantages over traditional solvent printers. All of these factors, combined with the increased economics of digital UV printing, are contributing to the continuing worldwide decline of solvent output.”

Directory of Iran Printing & Packaging

Services

Third Edition

People who find you on this directory are actively engaged in looking for the services and products you provide

Why should you advertise in the directory? With population of 70 million Iran ranks second in the world in natural gas reserves and also second in oil reserves. It is one of the richest countries in the Middle East. With more than 4500 print houses Iran is also enjoying one of the most vibrant graphic arts industries in MENA region. Your advertisement will reach over 7,000 printers, prepress centres, ďŹ nishing houses, digital printing centres and other graphic arts related businesses in Iran. The ultimate resource on Iranian Graphic arts industry This directory contains a comprehensive list of business proďŹ les of agents, manufacturers and suppliers of printing equipment and consumables. The book also includes the most up to date listing and detailed information on: Printers, Pre press and post press houses, Paper suppliers, Packaging producers, Digital and large format printers, Used equipment dealers, Training centers Technicians An unbeatable reputation, Last two editions of this directory have already built a reputation for providing reliable and trustworthy information. The third edition has more listing and more up to date information for a broader range of industry players.

For more information contact: Tel: +971 4 391 1210, Mob: +971 50 5594071, Fax: +971 4 390 9561, e-mail: sales@meprinter.com

Exhibition SGI 2010

SIGN & GRAPHIC IMAGING 2010 PRE-SHOW REPORT The 12th edition of the event will be held at Dubai Airport Expo on 25-27 January

parts of the region will be the GCC and countries with strong links to the GCC. Kunal Avari, Regional LFP Business Manager, HP Graphics Solutions Business- Industrial Solutions-HP Scitex, said: “SGI Dubai always attracts quality customers from the Middle east and Africa. Customers will deﬁnitely visit the show in Jan 2010 to see the latest technology and inks being launched, which will help them to improve print quality and deliver jobs faster. We are looking forward to good sales during the show and collecting more potential leads.” Vishal Gohel, Product Manager-DIMS & LFP, CBS Marketing Department, Canon Middle East, expects SGI to reflect the level of optimism for 2010. “Although 2009 was a tough year, Canon Middle East managed to maintain the level of sales we had in 2008. We actually saw growth in many

markets. Everyone is expecting a more optimistic 2010, and we expect SGI 2010 to be the start of this. The last edition of the event was rather affected by the quantity of attendees, but we were impressed with the quality of the visitors,” he said. Elias Bekhaazi, Manager-Digital Graphic Systems Division, Giﬃn Graphics, added: “Sign & Graphic Imaging Middle East is where you can see the latest technologies in digital, media and signage; we consider SGI to be the best meeting point to connect with our customers from all over the GCC and Levant. We expect to see growing numbers of new and regular customers from around the region in 2010.” Munira Al-Khateeb, Business Manager of GSS International, said: “We do believe that the Sign & Graphics 2010 will record a steady flow of customers like

The event is dedicated to the region’s signage, outdoor media, screen and digital printing industries

ME Printer January 2010

The 12th annual Sign & Graphic Imaging Middle East Exhibition (SGI 2010) will be held on 25-27 January 2010 at Dubai Airport Expo. The specialized event organized by International Expo Consults is dedicated to the region’s signage, outdoor media, screen and digital printing industries and is supported by the advertising section of the Dubai Municipality. Exhibitors continue to rate the show among the most promising indicators of a reviving economy in 2010. Their unanimous opinions of the scope of the event add to the positive outlook predicted for the Middle East by the World Bank in its recent forecasts on economic development in the region. The institution predicts that a recovery in the global economy will lift growth across the MENA region to 4 per cent in 2010. It says the fastest-growing

Exhibition

SGI 2010 every year, and we consider this show to be the best meeting point between us and our customers in the region.” Mohamed Ghalayini, MEA & CIS Regional Marketing and Business Development Manager, Gandinnovations, considers exposure to be the greatest advantage any exhibitor can gain from attending the show. “SGI has gained a lot of consumer trust throughout its time. We will be attending SGI 2010 in order to learn about new technologies, in particular nonVOC ink technologies and the integration of digital signage,” he said. Bhuwan Upreti, Territory Sales Manager, TechNova Imaging Systems, said, “The global financial crisis has been the biggest challenge for the industry. However, in the recent past, we have seen some overall industry growth, as the sentiments in the market are changing. SGI 2010 offers customers a good opportunity to enhance their knowledge on inkjet technology and decide on future investments. With this in mind, we are quite positive that

Kunal Avari Regional LFP Business Manager HP Graphics Solutions BusinessIndustrial Solutions-HP Scitex

Vishal Gohel Product Manager-DIMS & LFP CBS Marketing Department Canon Middle East

the turnout will be quite good, and we expect a good response from the customers.” Tarek Albannan, General Manager Gulf Region, Fujiﬁlm Sericol, commented: “SGI has been the benchmark exhibition for the digital advances which we cater for in the graphics industry. This event is the biggest gateway for Fujiﬁlm Sericol and Al Aoun Digital

Solutions to promote our entire portfolio of products and build stronger customer relations.” SGI 2010 will largely showcase the latest products and emerging technologies from the industries of advertising, architectural hardware, banners & posters, digital imaging, electronic message centres electronic signage, graphic imaging, large format printing, and signage, in addition to wide range of alternative advertising avenues such as e-marketing and direct marketing. Here’s a preview of what some of the leading exhibitors have planned for the three-day event.

HP HP will be launching the HP Designjet L25500. The printer comes in two model sizes 42-inch and 60-inch and prints on a wide range of media, including coated media or polyester fabric and lowcost papers without treatments. Also on display will be the HP Scitex XL 1500; HP Designjet L65500; HP Scitex FB950; and HP

Elias Bekhaazi Manager-Digital Graphic Systems Division Giﬃn Graphics

Designjet Z6100. The HP Scitex XL 1500 allows easy switching between four-, six-, and eight-color printing, at speeds of upto 124 m²/hr. The six-colour HP Designjet L65500 offers both indoor and outdoor printing versatility using HP Latex inks. The HP Scitex FB950 is a six-colour flatbed UV printer with roll-to-roll option. The HP Designjet Z6100, which comes in

two models—42 and 60 inches, has applications in photo, poster, maps and fine art printing. A seminar on latex printing technology will be conducted for HP customers.

CANON Canon will bring to the forefront the latest in the company’s imagePROGRAF range of wide format printers. On display will be products to address all levels of production, from 5-colour dye ink models for low running costs and high speed to 12-colour pigment ink devices. The imagePROGRAF range caters to both graphic arts and corporate and CAD printers. New models in the CAD segment slated for release in 2010 include the iPF750, iPF755, iPF650 and iPF655. The imagePROGRAF iPF750 and iPF755 are 36”/A0 printers designed for the CAD/GIS environment. The iPF650 and iPF655 are 24”/A1 printers that cater to the same segment, but they come with a more compact design.

Munira Al-Khateeb Business Manager of GSS International

GIFFIN GRAPHICS Giffin Graphics, in its eight consecutive participation at the show, will be displaying machinery and equipment from Durst and Seiko. The Durst RHO 800 HS is a continuous industrial UV flatbed printer the employs Quadro Array technology; with a mechanism for

continuous board feeding, it has production output of up to 216 boards per hour (125x80 cm). The Seiko Color Painter 74s mildsolvent inkjet printer has eight new high-frequency piezo inkjet heads, which can be configured in two ways: eight colors with one head per color (Y, M, C, K, Lc, Lm, Grey and Light Grey ink colors) for high image quality and true Monochrome printing, or four colors with two heads per color (Y, M, C, K ink colors) for maximum productivity.

GANDINNOVATIONS In its 12th appearance at the exhibition, Gandinnovations will introduce its High-speed Auto Loader (HAL) robot system; the 5-metre RTR UV JetSpeed, and the hybrid Nanojet2 UV Flatbed printer with high resolution and glossy UV inks. HAL is a fully automated material handling robot system designed to work in synchronization with all Jeti flatbed digital printers. It can handle materials simultaneously on two Jeti Flatbed printers’ situated back to back using new configurable technology. The new 5 metre JetSpeed XL features 48 Spectra, 80 picoliter print heads and prints in 4 colours at 300 dpi. The grand format printer has an output capacity of 280 square metres an hour in the billboard mode. The NanoJet 2 is the highest-quality TRUE flatbed digital printer manufactured by Gandinnovations featuring 20 Grayscale Ricoh printheads.

GSS INTERNATIONAL GSS will host the Middle East debut of the new PolaJet PS-3206D large format digital printer, which is equipped with 12 Spectra Nova 256 print heads and has 6 colours (C,M,Y,K,LC,LM); the printer operates at a speed of 120-130 square meters per hour. In addition, the PolaJet PS-3204DX printer will be demonstrated. The 4-colour machine comes with 8 Spectra Nova heads and has a speed of 60-80 square meters per hour. Also on display will be giant LED screens build for various weather conditions and designed to produce perfect colours in sunlight.

DIGI MATRIX TECHNOLOGIES The Gold Sponsor of the show will promote its newly developed Digi Cam CNC/laser router, a new dye-sublimation heat press machine for textile applications, and a range of PolaJet large format printers. The company’s also plans to showcase its expanded portfolio with its range of Dilli UV Flatbed printers—NeoTitan UVT-1606; NeoDeluxe UVD-2506(W); and NeoPlus UVP-2506(W)/1606(W). The six-colour NeoTitan UVT-1606 is a hybrid system that prints on both rigid and roll to roll substrates, with a resolution of 720x1440 Dpi. The NeoDeluxe UVD-2506(W) is a seven-colour printer suitable for ﬂat and rigid materials; it provides a resolution of 363x725 Dpi. The NeoPlus UVP-2506(W)/1606(W) is a seven-colour printer for both roll to roll and rigid media, with a resolution of 363x725 Dpi.

TECHNOVA IMAGING SYSTEMS TechNova will focus on highlighting its Total Media Solutions for Inkjet technologies. The company will display a wide range of media solutions for water-based, solvent, eco-solvent, UV cure and latex ink technologies. Products to be showcased include backlit films for UV cure inks, eco-solvent backlit films, eco-solvent poster media, NovaSign Banner Satin PVC Film 200, and NovaJet Front Print Backlit Film 175. Backlit films for UV cure inks and eco-solvent backlit films have applications in shop fascia, bus shelters and POP displays, as well as for Scroll-on displays. Eco-solvent poster media are water-resistant, opaque, vinyl films suitable for solvent and eco-solvent inkjet printing. The company will also exhibit its range of artistic canvas for fine art and photographic reproductions.

GRAPHIC INTERNATIONAL CENTRE Graphic International Centre will showcase the following

products: Seiko ColorPainter V-64s mild-solvent inkjet printer; Seiko ColorPainter H-74s & 104s mild-solvent inkjet printer; Seiko ColorTextiler 64DS oil-based dye sublimation printer; Keencut STEELTRAK cutter; and Kala Mistral 1650 & Arkane 1650 wide format laminators. The ColorPainter V-64s is specifically designed for the mid-volume sign and banner printing market. The machine produces true 720 x 720 dpi prints with (CMYKcm) inkset, EG-outdoor EX ink. The ColorPainter H-series printers feature a category-shattering print speed of over 1,000 square feet per hour; new models come with several new features including Smart Pass Technology, automatic media sensing and head height adjustment, an improved rack and pinion take-up system, removable sub-tanks, improved inkjet head maintenance, new low solvent GX ink and large environmentally-friendly 1.5 liter ink packs. The ColorTextiler 64DS is an affordable dye-sublimation printer designed for entry-level digital service bureaus; it uses oil-based sublimation inks for printing on transfer paper which then has to be sublimated in a heat press. The Kala Mistral is a cold lamination system with a single heated roller, and it is available in 1.65m and 2.1 m widths.

COLORJET INDIA The Indian manufacturer of large-format solvent printers will display the following models: ColorJet Neptune; ColorJet Terra and ColorJet IRIS. The ColorJet Neptune is a 3.2-m LFP based on Konica Minolta print heads (42 PL) targeted at customers who already own solvent printers and are intending to expand the business by putting up high-quality solvent printers for outdoors. The ColorJet Terra is a 1.6-m LFP based on Konica Minolta print heads (14 Pl) designed for customers who intend to invest in high-quality indoor printers. The ColorJet IRIS is a 32-m LFP based on XAAR Electron print heads, targeted at customers who want to invest in economical high speed printers.

Newspaper Green Technology

CLEANING UP THE ACT From the US to the Middle East, newspaper printing during recent years has evolved into one of the most modern and environmentally friendly sectors of the printing industry

ME Printer January 2010

By Rod Hayes

A modern print production line has become a mix of heatset and coldset, often with two different manufacturers machines being integrated risk. But the innovative momentum is not slacking; in recent years the design of the presses has changed fundamentally. How much can be seen quite graphically in a recently placed order by Transcontinental, Canada’s largest producer of print. It placed with KBA a massive order for a series of Commander CT presses to be installed in a number of sites across Canada. The Commander CT press has grown out of the Cortina waterless concept pioneered by KBA and the Commander CT is in effect a conventionally damped Cortina. The press design incorporates the highly successful concept of being able to roll apart the tower assembly for easy access (and Goss has a similar approach with its Flexible Printing System FPS) and its compact design Offers other benefits as Transcontinental’s Brian Read, head of its print sector claims: “We were won over by the first-class technical support KBA provided throughout the entire planning period, and by the innovative solutions they offered,” and he adds: “The press gives a potentially higher return on investment (ROI) when factoring in the cost of infrastructure and buildings: the press takes up less space, consumes less energy and requires fewer personnel than other presses.” Both Goss and KBA have found this press structure lends itself fairly easily to integrate automated plate loading (APL), a task that can take as little as three minutes regardless of press size. An APL system being introduce by Manroland incorporates a robotic arm to load the plates in a similar time and though

a little more complex it has the possibility in certain circumstances, to be retro fitted. Another attraction though of APL Manroland claims is worth noting: “APL focuses on the ergonomics of the changeover and creates a stress free working environment, without exposure to airborne noise and aerosols (ink mist) emitted by the press.” Perhaps this is a slightly debatable point at present, but Manroland is on the right track and APL is a major step towards full automation. With its Autoprint programme one intuitively feels Manroland could be the first manufacturer to produce and sell a fully automated newspaper press in which the minder will press the green button and allow the press to get on with it. Some years away probably, but worth watching. Almost all functions on a press such as colour management, reel changeover, delivery of reels to the press floor now function automatically within themselves and the experiences learnt from implementing JDF means there is little to suggest that the small measure of manual intervention between these various unrelated tasks can’t be fully automated. It may seem utopian or should that be ‘Orwellian’ given it’s a newspaper, to have a massive press running without manual intervention, but the staggering volume of new investment carried out in the newspaper sector over the past decade means it is important to recognise good operators will be needed for at least a generation or two to come. This is why it is so cheering to read and report on efforts to ensure there is a steady flow of new recruits are

ME Printer January 2010

One area of our society is particularly vulnerable to the old adage; ‘I hear what you say, but I see what you do,’ and it is newspapers. Yet in recent years, few sectors in our society have done more than the producers of newspapers to modernise their plants and introduce programmes that systematically reduce the carbon footprint of their operations. The image problem newspapers have is simple to isolate. For all their second to none skills at disseminating news and information, whether as the printed word or via the web, newspapers are poor at trumpeting the quite incredible modernising achievements they have made in recent years. Back in the 1980s, newspapers could be pretty nasty to places in which to work. Washing up solvents,Ink mists full of volatile organic compounds (VOCs) all helped to make life longevity something of a sick joke and along with the accident and career threatening injuries in large mailrooms (the dispatch areas of newspaper production is always described as a mailroom) caused the newspaper printing sector to virtually match coal mining as the most unpleasant and injury prone areas to work. It is astonishing how the newspaper industry has cleaned up its act and is continuing to introduce innovations. Initially much of the development work lay in refining existing design technologies as offset replaced letterpress as the system of choice. The reduction of ink misting and the use of vegetable based inks has became practical, and the rethinking of tower layout has made the removal of paper dust more practical and in so doing lowered fire

Newspaper

ME Printer January 2010

Good printing doesn’t necessarily need a ﬂashy press, it is what has been done with the printed product in the mailroom that sets the Emirates apart

Green Technology

being trained to the very highest standards. A modern print production line has become a mix of heatset and coldset, often with two different manufacturers machines being integrated in to one unit and digital inkjet overprints incorporated. It would be a pretty thick operations’ director who doesn’t recognise the more capable the operator, the more productive the technology so there is an industry wide trend to place greater emphasis on advanced training for their printers. Carsten Stölting, Manager of the Manroland Print Technology Centre in Augsburg, explains steps his organisation are taking: “Blended Learning is a novel four-step training concept that combines e-learning courses and presence training on real components or a press simulator with a virtual classroom. Besides the simulator technology, the teaching framework is an absolutely new development in the printing industry.” Simulator technology has come on leaps and bounds. Certainly the technology has improved, but few printers these days can leave a press idle for hours to train up a crew so demands for alternatives have grown. Peter Herman managing director of Sinapse whose ‘Shots’ training simulator software is probably the pick of the crop said at a recent deal with the Chinese Printing Technical Association “The rapidly growing Chinese printing market faces a significant shortage of skilled press operators. Typically it takes three to five years to train a skilled operator using real presses. However,

a worker can become proficient in press problem solving by completing an 18-month training program with our simulation software.” If the point is true of China it has to be true of The Middle East. Improved print production has received star billing, yet it could be argued it is in the mailroom where the greatest strides in both productivity, innovation and safety have been made. Good printing doesn’t necessarily need a flashy press, though this does help; without passing comment on the content, it would be fair to say that the quality and versatility of newspaper production in the Emirates is the equal of anywhere in the world yet it is what has been done with the printed product in the mailroom that sets the Emirates apart. One person who appreciates this point very well is Faisal Bin Haider, general manager of Masar Printing and Publishing. Masar was created by bringing together several individual elements from within the Arab Media Group to create a separate stand-alone printing arm. He says: “Our mailroom investments were planned to ensure we had built in redundancy so our customers could have complete confidence that deadlines could always be met.” The hub around which the Masar mailroom swings is a Ferag four line UTR conveying system. This works like a railway line complete with a points systems able, when required, to automatically direct print streams from one line to another. This redundancy capability is carried through to the stackers, inserting lines and disk

storage systems. The efficiency of the processing is breath-taking, Mr Bin Haider cites as an example of one client who requires each week the need to have up to five supplements incorporated into a single edition. Masar can spread this production efficiently across the pressroom through real time production and buffering. There are other benefits too that are just as tangible: “Thanks to automation our staffing levels in the mailroom are now only 25% of what they were before the Ferag system was installed, the mailroom is spotless and every stack, storage disk and bundle has a clearly visible bar-coded top sheet replete with all information required to ensure the product finishes up where it is meant to be,” says Mr Bin Haider. At Masar just like most of the best mailrooms around the world the primary causes of accidents have been designed out; because the newspapers finish up in the right vehicle in the right order at the right time and there is a methodology on how the distribution trucks are permitted to enter the plant. As a result there are no personnel wandering aimlessly around the plant looking for instructions or leadership. Another factor Mr Bin Haider believes has contributed to the virtual elimination of accidents and this is training. “Ferag, initially trained our engineers and then during installation our operators went to Switzerland for training so that as soon as the plant was installed, we were running up to speed right away,” and he attributes this fast track to production because everyone concerned understood the role for which they were trained. As we have seen with Manroland, so it is with others. Georg Riva, Marketing manager for Muller Martini says: “Our Mailroom customers are usually trained on the actual machine that will be installed at their premises during final assembly and testing and later during the installation phase. For the theoretical part of the training we offer customized programs at our training facility in Zofingen or at the customer site”. Goss is another good example. Its Pacesetter Club, which in the US has now celebrated the training of its 1,200th crew in just over a decade. The future for newspaper production seems to be in good hands.

Finishing Line

LOOKING FORWARD ARMED WITH BITTERSWEET EXPERIENCES

ME Printer January 2010

Rod Hayes Technical Editor

Passing through life’s rich tapestry, most people as they get older always marvel at how short the year is, how young policemen are - and how the youth of today don’t behave in the very nice fashion they did when they were young. It is the same with business. It is fashionable to describe that the latest economic downturn is the worst ever known, and there will be a plethora of statistics to justify such a claim; how factual such statistics are in many ways is an irrelevance. Both these scenarios have a similar characteristic; what really is being discussed are perceptions dictated by our general demeanour and how we look at life. If you are running a printing business or working as a printer, you cannot fail to be aware that staying aﬂoat is tough, but then again it always have been. The coming months will see even more stunning economic failures, yet the average printer who runs his business well, concerned with attention to detail and a desire to meet the reasonable demands of his customers, will almost certainly succeed in diﬃcult times and prosper when conditions become more buoyant. Here, again, I think it’s a case of perceptions playing a part; a good honest business man knows instinctively when he is dealing with someone who is what could be called ‘dodgy’ or ‘slippery’ or is of the kind who takes advantage of the business climate to try and strike a deal that is not fair or bal-

anced. The signs are always there to those that have eyes to see; the big corporation which starts to ask or even demand longer periods of credit, or the customer who rushes in to pick up his job in a frightful hurry saying: “I shall be around on Monday with a cheque and I will fix you up then,” is generally a sure sign of a business relationship that is on its last legs. In good times or bad, there will always be people who give too little and ask too much and have short arms and deep pockets — they are the ones that difficult economic times generally sort out. Almost any printer will have had an experience, either first hand or vicariously, where a client who is held in high regard enters into a difficult patch — how he reacts to this change of circumstances will then become a measure of his core integrity. Does he ring you up or visit you personally and lay everything out on the table as to how he plans to deal with the coming difficulties in such a way that you can decide to help or not? Or is he a client who suddenly stops ordering, no phone calls, nothing, and then you find out that he is getting work done somewhere else, and does he repeat this process again and again? Such clients abound, all smiles and bonhomie in good times, are nowhere to be seen when things are tough. If this is your first economic downturn, you are now well armed to spot such clients when the next downturn comes around. Such

downturns we are experiencing are never unique for as surely as the sun rises each day another one will be on the horizon; but be positive, your perceptions of the various types who make up our society have become sharpened as a result of these recent happenings. What must be done now? The new year is fast coming upon us; gosh it seems only last week when I was saying the same thing, where has the year gone? I must be getting old; I had better go and have a lay down, but before I do, let me wish you all a happy New Year. One thing I am certain of is next year will be better than the past, they always are.

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

Tel: +971 4 391 1210 Fax: +971 4 390 9561 classiďŹ ed@meprinter.com

ME Printer January 2010

Jobs Situations Wanted An experienced Printing Engineer, seeks suitable position in a reputed printing / material supplies Co. Call 056-6925895. Sales Manager MBA, with 20 years exp. (1+ yrs. in UAE) in steel, fabrication, machinery, contracting, building materials, printing, packing, FMCG, NOC available, seeks placement. Call 050-1081208. POTOMAC/CERUTTI MACHINE OPERATOR 5 years experience in gravure printing with 3 years diploma of printing & graphic arts. Experience on rotomac & cerutti machine. Seeks for good position

than 15 years of experience in polar 115 e, 137 e and other guillotine operators and 10 years UAE experience in binding related ﬁeld, Seeks for good position. Email: a4murali@yahoo.com

wide knowledge in the Helio-Printing domain. Expertise in Adobe Photoshop, Illustrator and Art-Pro. Practice good Arabic, French and English seeks for a good opportunity.

Printing Production Executive

For detailed CV Please contact: +216 22 616 180 / E-mail: chema. baklouti@yahoo.fr.

Indian Male, with D/L, seeks job in printing sales & marketing. Contact Phone: 050-7184402 / E-Mail: haridas.kunnath@gmail.com. CTP Operator & CTP Job coordinator Indian(kerala) male Age 28 with 5 years experience in CTP operating system. Good knowledge in all concept of prepress techniques and page lay outing (mounting) and color management. Ready to relocate anywhere in middle east. Kindly contact: pookodan5@yahoo.com

Contact:-Mr. Mubashar Ahmad Mobile : +923214321137 Home : +92(042)7596966 CTP OPERATOR

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place Tel: +971 4 391 1210 Fax: +971 4 390 9561 classiﬁed@meprinter.com

10 years experience on CTP machine with 3 years Diploma in printing & graphic arts. Good Knowledge in Esko graphics software such as Station, Plato and also able to change the CTP diode laser. Experience on digital imager used for photopolymer plates, engraver for rotocylinder making. Contact:- Mr.Muhammad Afzal Mobile: +923334150021, Home: 92(042)7441829 Production / Prepress Manager 35 yrs, BE-Printing Indian Male working as Prepress Manager in GCC. 12 yrs of hands-on working experience in Prepress, Newspaper, Commercial Web fed and Sheetfed, Security and Digital Printing is in search for good opportunity. Contact Email: kausik1974@rediﬀmail.com Polar Professional Operator Indian Male, Age 44, with more

Machine Operator Indian Male with More than 10 years of experience as Machine Operator now seeking for a good opportunity. For Detailed CV Contact: +971 50 3546703 / Email: musthafam48@yahoo.com

Graphic Designer Indian Male with More than 16 years of Professional Experience including 10 Years in U.A.E handson design experience including magazine publishing and advertisement. Ability to create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts. Extensive knowledge of design techniques. Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. A team player also capable of working independently with minimal direction. Practice good English seeks for a good opportunity. For detailed CV Please contact: +971 50 7648845 / E-mail: sujunc@gmail.com Production Manager

Graphic Designer Syrian Male, with 6 years of experience in the full range of visual medium, providing high quality graphics solutions as well as managing trademark equities and ensuring consistency in the marketplace. Expertise in Adobe Photoshop CS (Advanced), Illustrator and In Design. Seeks for a good opportunity. For detailed CV Please contact: +971 50 8945894 / E-mail: watfasy_0078@hotmail. com Graphic Designer Tunisian women, with 14 years experience in Gravure Printing for Flexible Packaging Company. Presently Working in Pre-print department, specialist in Photoengraving steps before engraving cylinders with well qualiﬁed and

33 yrs, Indian Male, seeks position of Print Production Manager or any suitable position. Email: kavurusr_75@yahoo.co.in or Contact: +966 551219473. Large Format Printer Operator Allan G. Ramos, Filipino, looking for a job as a Large Format Printer Operator. Knowledgeable for indoor and outdoor machines, preparing ﬁle and knowledge how to use software’s such as Adobe Photoshop, Corel Draw, Illustrator... contact no: 050-7358466 or email at aljanmari@gmail.com Technical Operator My name is Sameh Sobhy, with more than 6 years experience in the ﬁled of rebuilding of second hand machinery for rotogravure cylinder making and other

service (chemical analyses for plating tanks looking for a good opportunity. Contact - Email: samehkhala@yahoo.com / Tel: 00202 22411238 Printing Machine Operator Pakistani Male with Diploma in Printing and Graphic Arts. Having More than 2 years of experience as Printing Machine Operator now seeking for a good opportunity. For Detailed CV Contact: 0334-4193370 / Email: adnanhameed87@gmail.com

able for printing press, advertising or gift supply Co. Contact 0505430456. 5 yrs. experience in printing, quality control, proofreading, customer service & sales, seeks job. Contact 055-5169878.

Vacant Positions Experienced Production Supervisor (digital printing), with good communication skills & valid UAE D/L, reqd. for a printing Co. in Dubai. Email CV to: hrprint.design@gmail.com

Production Manager: Indian Male with 17 Years Experience in Printing & Packaging ﬁeld able to handle Oﬀset Machines, Roto Gravure, Flexo Graphy, Folder & Gluer, and Cutting & Greasing Machines. Now seeking for a good opportunity. For Detailed CV Contact: + 91 98400 65936/ Email: Plravi2u@gmail.com Fresher to Printing Industry. Indian Male, University Topper throughout B.E. (Printing) right now looking for a job in printing industry. So please Contact Email: santosh8886@yahoo.co.in. Production Manager / Assistant Production Manager Printing & Publishing Industries, 16 years of experience in production, estimation and client servicing seeks job opening in the same industries, for further Details Contact - 00971 50 5024708 (UAE) / Email: pramod3021@yahoo.co.in

Graphic Designer required for a printing press. Salary Dhs 1,500/- + visa + accommodation. Email: hami6644@yahoo.com Sales Executive required for a printing press in Ajman. Salary + commission. Send CV to: kkunited@eim.ae HR & Admin Supervisor, with experience, required for a printing industry. Email CV to: ppidxb@live. com Digital Printing Machine Operator, 2 Nos. required. Please call 0507169620. Printing Press Co. is looking for a young & dynamic Receptionist, with or without exp., for their Dubai & Sharjah branch. Call: 04-3366814 /

056-1562297. Illaqat Middle East. Die Cutting Operator & Folder Gluing Machine Operator, with exp. in the printing industries, required. hrdhpi@gmail.com Finishing and Printing Supervisor, with experience in the printing industry, reqd. Email CV to: hrdhpi@gmail.com

Our clients in Dubai are looking for the following personnel: SALES & MARKETING MANAGER. for a printing press of a popular daily news paper. Salary AED 20,000 - 25,000, negotiable. Please send your CVs to: management_sols@yahoo.com Graphic Designer required for a printing company in Sharjah. Email CV to decentrobot@gmail.com Outdoor Sales Executive, with minimum 3 years Dubai exp. in printing press & D/L, reqd. Email: saifmimar@yahoo.co.in Graphic Designer required for a printing press. Salary Dhs 1,300/- + visa + accommodation. Email: hami6644@yahoo.com Salesperson, with experience in acting presses, printing and catalog printing, required. Email: ppress@yahoo.com

Xingraphics Technician wanted in MEA 3 years experience in thermal CTP operation;

Graphic Designer cum Printer Operator, with 3 yrs. UAE exp. in digital printing Co. 050-3957279.

Troubleshooting & Maintenance experience on either of Kodak, Screen, Agfa, Heidelberg thermal CTP; Familiar with thermal CTP platemaking; Experience in oﬀset sheetfed or webfed printing machine;

Marketing Manager or Working Partner 14 yrs. experienced avail-

Fluent in English and good communication; No problem to travel in Middle East & Africa region; About Us: With manufacturing facilities in Xindu Industrial Development Zone, Chengdu Xingraphics Co. Ltd, is a leading graphics industry supplier synonymous with excellent customer service, is dedicated to the manufacture, sales and service of thermal plate technology world wide. For more information, please visit our website: www.xingraphics.com

Please send your CV to us at hes@xingraphics.com

ME Printer January 2010

Professional Photographer & Designer, with 10 yrs. exp. in shooting, developing & printing, seeks job. Call 050-1723652.

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

Remarketed equipment Graphic Designer Cum Salesman Required in a reputed printing and packaging company in Dubai must have minimum 3 years experience in the same ﬁled. Arabic typing is an advantage. Sales experience in the same industry will have preference Candidates should mention expected salary and Email to: design. packdxb@gmail.com

Machinery Wanted We are urgently looking for Two Colour 2 Over 2 Super Perfector Oﬀset Presses: 1. Komori Lithrone Super Perfector L240sp 2. Akiyama Jprint 2p240 Please Inform Us Details For Available Machines With Speciﬁcation, Best Price, Delivery Time. Email Photos. Contact: S.Kannan (Mobile: +91 9790000133) E-mail : info@suprabhat.com

Remarketed equipment available for sale

We are urgently looking for the following machines. 1. Mitsubishi 3F-6, 1992+ 2. Mitsubishi 3F-6/7/8+LX, 1993+

Heidelberg SM 52-5LX, 5 Colours 36x52 machine,2001 Model. Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1992 Model.

3. Mitsubishi 3F/H-4, 1998 ~ 2002 4. Mitsubishi 2F-4/5, 2000+ 5. KBA R105-6+LX, 2000+ 6. Miller TP94-2, alcohol dampening 7. Akiyama JP240, 1996+ 8. Osako saddle stitcher 368, 1990+ and Muller Martini 335, 5 cover ,

Heidelberg Stahl Ti 52 Folding machine, 1997 Model. Heidelberg Suprasetter 105 CtP machine, 2006 Model.

1528cover 9. Stahl folder T66/642 and K66/4KL 1993+ 10. Heidelberg CD102-5, 2005+ or Mitsubishi Daiyamond 3000LS-5, 2005

Polar 72 cutting machine 1980 Model.

11.Ryobi 662PFHX ,2000 onward

Sulby single clamp perfect binding machine 1985 Model.

13.Horizon Booklet maker

Heidelberg Gulf Est. Mr. Mahmoud Heidelberg GulfMustafa Est. Remarketed Manager Mr. MahmoudProduct Mustafa P.O.Box 34133 Dubai Manager - UAE Remarketed Product Tel +97134133 4 3477720 174 P.O.Box DubaiExt. - UAE Mob +971 50 424 7080 Tel +971 4 3477720 Ext. 174 mahmoud.mustafa@heidelberg.co.ae Mob +971 50 424 7080 www.heidelberg.com mahmoud.mustafa@heidelberg.co.ae www.heidelberg.com

12.Ryobi 524HX 14.Aster sewing 1994 onward Contact: Mr. Shin.M.C Tel : +82-2-562-2723 / Fax : +82-2-5621098 / Email : sktra@kornet.net

Machinery for Sale SM 52 Printing Machine • HEIDELBERG SM52 – 4 COLOURS + VARNISH UNIT. • Construction Year: - 2007-2008.

• Size: - 35 x 50 cms. • Total No Of Impressions:2444346 • Console: - CP2000. • Alcolor :- Baldwin Unit • All 3 washer (Blanket , Roller and Cylinder) • In production. • Availability; - Immediately. Smyth Sewing Machine • MODEL: - Smyth Sewer. • Construction Year: - 2007. • Serial No:-150L.0134.4D.07 • No Of Signature:- 2 to 180 • WITH LAP FACILITY. • Size For Sew:-8.5 x110mm (Minimum) and 34.5 x 55 Maximum. • Availability:- Immediately. CMC Bagging machine • Model:-CMC Prictica. • Mail bagging machine • Year OF Construction: - 2007 – 2008. • Product Size:- Length 120/350mm, Width 100/250mm • Sealer Cut Size :- Length 380/120mm, Width 100/300mm, Height 1/30mm. • Max Diameter of Roll: - 400MM. •

In Production

• Availability:-Immediately. Contact: Mr. Ali Hinnaowi, Purchase Manager Tel: 00971-4-282-6664 Ext:14 Fax: 00971-4-282-3959 Mobil: 00971-50-880-5205 Email: alih@colorlinesgrp.ae HEIDELBERG SM 102-8P, YEAR 1999, COLORS: 8 PERFECTING; 8/0 4/4, CONSOLE: CP2000, ALCOLOR, TECHNOTRANS, AUTOPLATE, PRESET, AUTOMATIC BLANKET WASHING DEVICE, GRAFIX EXATRONIC DUO PLUS, SHEET DECURLER DIAGONAL REGISTER HIGH PILE. IN PRODUCTION, AVAILABLE INMEDIATELY. Price: Euros 230.000,00 (where is

as is)

Cylinder).

In production

KOMORI L 440 SP ( 4 + 4)

In production

Available: inmediately.

72 x 102 cms.

Available: inmediately.

Price: Euros 105.000,00

Perfecting

Price: Euros 55.000,00 (whwre is as

Recondition 12/2008.

Year 2001, PQC IV

is).

Contact : Fernando de Canivell

PDC-S quality control

HEIDELBERG SM 102 FPP

E-mail: fdec@oraf.net

S/ APC

Perfecting: 5/0 - 2/3- 1/4

Tel. +34 93-200-4433

F/ APC

Year: 1984

Online CIP - 3

Console: CPC 1.02

Technotrans Beta Z inking unit

Impressions: 157 million

temperature control

Alcolor

PRINTING PRESS FOR SALE

Graﬁx Digitronic powde spray

Baldwin, refrigeration and circula-

A running printing Press for sale

Komorimatic

tion

with Machineries in good condition

Circulation and refrigeration

Quick action plate clamps

in one of the emirates of UAE. Seri-

All 3 washers (Blancket, Roller and

Graﬁx Exactomat

ous Buyers can Contact Mr. Perera.

cylinder)

In production

Mob: 050-6317781 / E-Mail:

Impressions: 74 mm.

Available: inmediately

majidpp@emirates.net.ae

In production

Price:52.000,00 (where is as is)

Available: inmediately

HEIDELBERG SM 52 - 4 + (PLUS

PRINTING PRESS FOR SALE

Price: 295.000,00 (where is as is).

VERSION)

Small running printing press for

HEIDELBERG SM 74-2

Year: 1996

sale: one two color , and one single

Year: 1995

37 x 52 cms.

color oﬀset machines, 72 cutting

Impressions: 170 mm.

Impressions: 58 mm.

and other accessories with 3000

Alcolor.

Console: CPC 1-04 - CP tronic

sq feet building with sound power

Baldwin.

Alcolor Technotrans

serious buyers may mail;

Autoplate.

Autoplate

Contact: Mr. Abdurahman,

Weko.

All 3 washers (Blanket, Roller &

Mobile: 050-4972669 / Email:

All 3 washers (Blanket, Roller &

Cylinder)

fathahim@gmail.com

M i d d l e

E a s t

P r i n t

Investment Opportunities:

C o m m u n i c a t i o n

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

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ME Printer ‫ﺣﻮﺍﻟﺔ ﻣﺼﺮﻓﻴﺔ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ‬

ME Printer FZ LLC- A/C# 0079-183781-001 - Emirates International Bank - Jumeira Branch – Dubai UAE - SWIFT # EBILAEADJUM ‫ ﺍﻟﺒﺤﺮﻳﻦ‬،‫ ﺩﻳﻨﺎﺭ‬١٨ ‫ ﺍﻷﺭﺩﻥ‬،‫ ﻟﻴﺮﺓ‬٥٤,٠٠٠ ‫ ﻟﺒﻨﺎﻥ‬،‫ ﺟﻨﻴﻪ‬٢٢٥ ‫ ﻣﺼﺮ‬،‫ ﺭﻳﺎﻝ‬١٨٠ ‫ ﻗﻄﺮ‬،‫ ﺩﻳﻨﺎﺭ‬١٤٫٥ ‫ ﺍﻟﻜﻮﻳﺖ‬،‫ ﺭﻳﺎﻝ‬١٨٠ ‫ ﺍﻟﺴﻌﻮﺩﻳﺔ‬،‫ ﺩﺭﻫﻢ‬١٨٠ :‫ ﺍﻹﻣﺎﺭﺍﺕ‬:‫ﻗﻴﻤﺔ ﺍﻻﺷﺘﺮﺍﻙ ﳌﺪﺓ ﻋﺎﻡ ﻛﺎﻣﻞ ﻟﻜﻞ ﺩﻭﻟﺔ ﺣﺴﺐ ﻋﻤﻠﺘﻬﺎ‬ ‫ ﺩﻭﻻﺭ‬٥٠ ‫ ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ‬،‫ ﺭﻳﺎﻝ‬١,٨٠٠ ‫ ﺍﻟﻴﻤﻦ‬،‫ ﻟﻴﺮﺓ‬١,٣٥٠ ‫ ﺳﻮﺭﻳﺎ‬،‫ ﺭﻳﺎﻝ‬١٨ ‫ ﹸﻋﻤﺎﻥ‬،‫ ﺩﻳﻨﺎﺭ‬١٨

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P. O. B o x 5 0 2 1 8 3 - D u b a i - UA E , Te l : + 9 7 1 4 3 9 1 1 2 1 0 , Fa x : + 9 7 1 4 3 9 0 9 5 6 1 , E m a i : s u b s c r i b e @ m e p r i n t e r. c o m , w w w. m e p r i n t e r. c o m

‫ﺧﻂ ﺍﻟﺘﺸﻄﻴﺐ‬

‫ﺗﺠﺎﺭﺏ ﻣﻤﺰﻭﺟﺔ ﺑﺎﻟﻤﺘﻌﺔ ﻭﺍﻷﻟﻢ‬ ‫ﻟﺪﻯ ﺍﻟﻤﺮﻭﺭ ﺑﺸـــﺮﻳﻂ ﺍﻟﺬﻛﺮﻳﺎﺕ ﺍﻟﺤﺎﻓﻞ ﺑﺎﻷﺣﺪﺍﺙ‬

‫ﻣﻦ ﺍﻟﻨﻮﻉ ﺍﻟﺬﻱ ﻳﺴﺘﻔﻴﺪ ﻣﻦ ﺟﻮ ﺍﻟﻌﻤﻞ ﻓﻲ ﻣﺤﺎﻭﻟﺔ‬

‫ﻟﺘﺤﺪﻳـــﺪ ﻫـــﺬﺍ ﺍﻟﻨﻮﻉ ﻣﻦ ﺍﻟﻌﻤﻼﺀ ﺣﻴـــﻦ ﻳﺤﻞ ﺭﻛﻮﺩ‬

‫ﻳﺘﻌﺠﺐ ﺍﻟﻨﺎﺱ ﻭﻫﻢ ﻳﺘﻘﺪﻣﻮﻥ ﻓﻲ ﺍﻟﺴـــﻦ ﻛﻴﻒ ﻣﺮ‬

‫ﻋﻘـــﺪ ﺻﻔﻘﺔ ﻏﻴﺮ ﻋﺎﺩﻟﺔ ﺃﻭ ﻏﻴﺮ ﻣﺘﻮﺍﺯﻧﺔ‪ .‬ﻭﺍﻟﻌﻼﻣﺎﺕ‬

‫ﻣﺸـــﺎﺑﻪ‪ ،‬ﻓﺎﻷﺯﻣﺎﺕ ﺍﻟﺘـــﻲ ﻧﺼﺎﺩﻓﻬﺎ ﻟﻴﺴـــﺖ ﺍﻷﻭﻟﻰ‬

‫ﻫﺬﺍ ﺍﻟﻌﺎﻡ ﺑﺴـــﺮﻋﺔ ﻓﺎﺋﻘﺔ‪ ،‬ﻭﻛﻴﻒ ﻫﻢ ﺭﺟﺎﻝ ﺍﻟﺸﺮﻃﺔ‬

‫ﻣﻮﺟﻮﺩﺓ ﺩﻭﻣﴼ ﻷﻭﻟﺌﻚ ﺍﻟﺬﻳﻦ ﻟﺪﻳﻬﻢ ﻋﻴﻮﻥ ﻟﻴﺮﻭﺍ ﺑﻬﺎ‪،‬‬

‫ﻭﻻ ﺍﻷﺧﻴﺮﺓ ﻭﻻ ﺑﺪ ﺃﻥ ﺗﺸـــﺮﻕ ﺍﻟﺸـــﻤﺲ ﺑﺪﺍﻳﺔ ﻛﻞ‬

‫ﺍﻟﺸـــﺒﺎﺏ ﺍﻵﻥ ﻭﻛﻴﻒ ﺃﻥ ﺷـــﺒﺎﺏ ﺍﻟﻴـــﻮﻡ ﻻ ﻳﺘﺤﻠﻮﻥ‬

‫ﻓﺎﻟﺸـــﺮﻛﺔ ﺍﻟﺘﻲ ﺗﺒﺪﺃ ﺑﺎﻟﺴـــﺆﺍﻝ ﻋـــﻦ ﺃﻭ ﻃﻠﺐ ﻓﺘﺮﺍﺕ‬

‫ﻳﻮﻡ ﻭﺗﻐﻴﺐ ﻓﻲ ﺁﺧﺮﻩ‪ .‬ﻟﻜﻦ ﺍﻟﻤﻬﻢ ﻫﻮ ﺃﻥ ﺗﺘﺼﺮﻑ‬

‫ﺑﺎﻟﻠﻄﻒ ﺍﻟﺬﻱ ﻛﺎﻧﻮﺍ ﻫﻢ ﻋﻠﻴﻬﻢ ﺃﻳﺎﻡ ﺷﺒﺎﺑﻬﻢ‪.‬‬

‫ﺃﻃـــﻮﻝ ﻣﻦ ﺍﻻﺋﺘﻤﺎﻥ ﺃﻭ ﺍﻟﻌﻤﻴـــﻞ ﺍﻟﺬﻱ ﻳﻨﺪﻓﻊ ﻷﺧﺬ‬

‫ﺑﺈﻳﺠﺎﺑﻴـــﺔ‪ ،‬ﻓﺎﻓﺘﺮﺍﺿﺎﺗـــﻚ ﻭﺃﻳـــﺎ ﻛﺎﻥ ﻧﻮﻋﻬﺎ ﻫﻲ ﺍﻟﺘﻲ‬

‫ﺍﻟﺸـــﺎﺋﻊ ﺟﺪﴽ ﻫﺬﻩ ﺍﻷﻳﺎﻡ ﻭﺻـــﻒ ﺍﻷﺯﻣﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ‬

‫ﻭﻣﻌﻲ ﺷـــﻴﻚ ﺑﻘﻴﻤﺔ ﺍﻟﻤﺒﻠﻎ ﺍﻟﻤﺘﻔﻖ ﻋﻠﻴﻪ ﻭﺃﺳﺪﺩ ﻣﺎ‬

‫ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﺍﻷﺧﻴﺮﺓ ﺑﺄﻧﻬﺎ ﺍﻷﺳـــﻮﺃ ﺍﻟﺘﻲ ﻳﻌﺮﻓﻬﺎ ﺍﻟﺘﺎﺭﻳﺦ‬

‫ﺑﺬﻣﺘـــﻲ ﻟﻜـــﻢ“ ﻳﻌﻄﻲ ﻏﺸـــﺎﺭﺓ ﻭﺍﺿﺤـــﺔ ﺃﻥ ﻋﻼﻗﺔ‬

‫ﻣﻘﺒﻠـــﺔ ﺑﺴـــﺮﻋﺔ ﻧﺤﻮﻧـــﺎ‪ ،‬ﻓﻜﻤـــﺎ ﻟـــﻮ ﻛﺎﻥ ﺍﻷﺳـــﺒﻮﻉ‬

‫ﻭﺃﻧـــﻪ ﺳـــﻴﻜﻮﻥ ﻫﻨﺎﻙ ﻛـــﻢ ﻫﺎﺋﻞ ﻣـــﻦ ﺍﻹﺣﺼﺎﺀﺍﺕ‬

‫ﺍﻟﻌﻤﻞ ﻣﻌﻪ ﻭﺻﻠﺖ ﺇﻟﻰ ﻣﺤﻄﺘﻬﺎ ﺍﻷﺧﻴﺮﺓ‪.‬‬

‫ﺍﻟﻤﺎﺿـــﻲ ﺣﻴﻨﻤـــﺎ ﻗﻠﺖ ﺍﻟﺸـــﻲﺀ ﺫﺍﺗﻪ‪ .‬ﻳـــﺎ ﺇﻟﻬﻲ‪ ،‬ﺃﻳﻦ‬

‫ﻟﺘﺒﺮﻳـــﺮ ﻫـــﺬﺍ ﺍﻻﺩﻋﺎﺀ ﺑﻤﺎ ﻓﻴﻪ ﺍﻟﻜﻔﺎﻳـــﺔ ﺇﻻ ﺃﻥ ﻣﻘﺪﺍﺭ‬

‫ﻭﺳـــﻮﺍﺀ ﻓـــﻲ ﺍﻟﺴـــﺮﺍﺀ ﻭﺍﻟﻀﺮﺍﺀ ﺳـــﻴﻜﻮﻥ ﺛﻤـــﺔ ﺩﻭﻣﴼ‬

‫ﺫﻫﺒـــﺖ ﺍﻟﺴـــﻨﺔ؟ ﻻ ﺑﺪ ﺃﻧﻲ ﺷـــﺨﺖ ﻭﻣـــﻦ ﺍﻷﻓﻀﻞ‬

‫ﺻﺤﺔ ﻣﺜﻞ ﻫﺬﻩ ﺍﻹﺣﺼﺎﺀﺍﺕ ﻻ ﺻﻠﺔ ﻟﻪ ﺑﺎﻟﻮﺍﻗﻊ ﻓﻲ‬

‫ﺃﻧـــﺎﺱ ﻳﻌﻄﻮﻥ ﺍﻟﻘﻠﻴﻞ ﻭﻳﻄﻠﺒﻮﻥ ﺍﻟﻜﺜﻴﺮ‪ ،‬ﻭﻫﻢ ﺍﻟﺬﻳﻦ‬

‫ﻟﻲ ﺃﻥ ﺃﺳـــﺘﻠﻘﻲ ﻭﺃﺧﻠﺪ ﺇﻟﻰ ﺍﻟﺮﺍﺣﺔ‪ ،‬ﻭﻟﻜﻦ ﻗﺒﻞ ﺫﻟﻚ‬

‫ﻛﺜﻴﺮ ﻣﻦ ﺍﻷﺣﻴﺎﻥ‪ .‬ﻟﻜﻞ ﻣﻦ ﻫﺬﻳﻦ ﺍﻟﺴﻴﻨﺎﺭﻳﻮﻫﻴﻦ‬

‫ﺗﻔﺮﺯﻫﻢ ﻋﺎﺩ ًﺓ ﺍﻟﻈﺮﻭﻑ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺼﻌﺒﺔ‪ .‬ﻭﺑﻜﻞ‬

‫ﺍﺳـــﻤﺤﻮﺍ ﻟﻲ ﺑﺘﻬﻨﺌﺘﻜﻢ ﺑﺎﻟﻌﺎﻡ ﺍﻟﺠﺪﻳﺪ‪ .‬ﻭﺛﻤﺔ ﺷﻲﺀ‬

‫ﺧﺎﺻﻴﺔ ﻣﺸﺎﺑﻬﺔ‪ ،‬ﻓﻤﺎ ﻳﺠﺮﻱ ﻣﻨﺎﻗﺸﺘﻪ ﻫﻮ ﺍﻓﺘﺮﺍﺿﺎﺕ‬

‫ﺗﺄﻛﻴﺪ ﻓﺈﻧﻚ ﻭﺑﻮﺻﻔﻚ ﺃﺣـــﺪ ﺍﻟﻘﺎﺋﻤﻴﻦ ﻋﻠﻰ ﺍﻟﻤﻄﺎﺑﻊ‬

‫ﻭﺍﺣﺪ ﺃﻧﺎ ﻭﺍﺛﻖ ﻣﻨﻪ ﻭﻫﻮ ﺃﻥ ﺍﻟﺴﻨﺔ ﺍﻟﻘﺎﺩﻣﺔ ﺃﻓﻀﻞ ﻣﻦ‬

‫ﺃﻣﻼﻫـــﺎ ﺳـــﻠﻮﻛﻨﺎ ﺍﻟﻌـــﺎﻡ ﻭﻛﻴـــﻒ ﻧﻨﻈﺮ ﺇﻟـــﻰ ﺍﻟﺤﻴﺎﺓ‪.‬‬

‫ﺳـــﺘﻤﺮ ﺑﺘﺠﺮﺑﺔ ﻣﺎ‪ ،‬ﻭﺫﻟﻚ ﺣﻴـــﻦ ﻳﻌﺎﻧﻲ ﺃﺣﺪ ﻋﻤﻼﺋﻪ‬

‫ﺍﻟﻤﺎﺿﻴﺔ‪ ،‬ﻭﻫﻲ ﺩﻭﻣﴼ ﻛﺬﻟﻚ‪.‬‬

‫ﻓـــﺈﺫﺍ ﻛﻨـــﺖ ﺗﺪﻳﺮ ﻣﻄﺒﻌـــﺔ ﺃﻭ ﺗﻌﻤﻞ ﻃﺒﺎﻋـــﴼ ﻓﻠﻦ ﺗﺄﻟﻮ‬

‫ﻣﻦ ﻇﺮﻑ ﺻﻌﺐ ﻭﺳـــﺘﺮﻯ ﻛﻴﻒ ﺳـــﻴﻜﻮﻥ ﺭﺩ ﻓﻌﻠﻪ‬

‫ﺟﻬـــﺪﴽ ﻓﻲ ﻣﻌﺮﻓﺔ ﺃﻥ ﺑﻘﺎﺀﻙ ﻋﺎﺋﻤـــﴼ ﻗﺪ ﺃﺿﺤﻰ ﺃﻣﺮ‬

‫ﺇﺯﺍﺀ ﻫـــﺬﺍ ﺍﻟﺘﻐﻴﻴـــﺮ ﺍﻟـــﺬﻱ ﻃـــﺮﺃ ﻋﻠﻰ ﺣﺎﻟﺘـــﻪ ﻟﻴﺼﺒﺢ‬

‫ﺻﻌﺒﴼ ﻓﻲ ﺧﻀﻢ ﺍﻷﻣـــﻮﺍﺝ ﺍﻟﻤﺘﻼﻃﻤﺔ ﺍﻟﺘﻲ ﺗﻌﺼﻒ‬

‫ﻣﻘﻴﺎﺳـــﴼ ﻟﻠﺤﻜﻢ ﻋﻠـــﻰ ﺃﻣﺎﻧﺘﻪ‪ .‬ﻓﻬﻞ ﺳـــﻴﺘﺼﻞ ﺑﻚ‬

‫ﺑﺎﻟﺼﻨﺎﻋـــﺔ ﺍﻟﻴـــﻮﻡ‪ ،‬ﻟﻜﻦ ﻫـــﺬﺍ ﺍﻟﺤﺎﻝ ﻟﻴـــﺲ ﺑﺠﺪﻳﺪ‬

‫ﻫﺎﺗﻔﻴـــﴼ ﺃﻭ ﻳـــﺰﻭﺭﻙ ﺷـــﺨﺼﻴﴼ ﻭﻳﻀـــﻊ ﻛﻞ ﺷـــﻲﺀ‬

‫ﻋﻠﻰ ﺍﻹﻃـــﻼﻕ ﻓﻬﻮ ﺻﻌﺐ ﻋﻠﻰ ﺍﻟﺪﻭﺍﻡ‪ .‬ﺳﺘﺸـــﻬﺪ‬

‫ﺃﻣﺎﻣـــﻚ ﻋﻠﻰ ﺍﻟﻄﺎﻭﻟـــﺔ ﻭﻛﻴﻒ ﺃﻧﻪ ﻳﺨﻄـــﻂ ﻟﻠﺘﻌﺎﻣﻞ‬

‫ﺍﻟﺸـــﻬﻮﺭ ﺍﻟﻘﺎﺩﻣﺔ ﻣﺰﻳﺪﴽ ﻣﻦ ﺍﻹﺧﻔﺎﻗﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ‬

‫ﻣـــﻊ ﺍﻟﺼﻌﻮﺑـــﺎﺕ ﺍﻟﻘﺎﺩﻣﺔ ﺑﻄﺮﻳﻘﺔ ﻳﻤﻜﻨـــﻚ ﺃﻥ ﺗﻘﺮﺭ‬

‫ﺍﻟﻤﻔﺰﻋـــﺔ‪ ،‬ﻭﻣﻊ ﻫﺬﺍ ﻓﺈﻥ ﺍﻟﻄﺒﺎﻉ ﺍﻟﻌﺎﺩﻱ ﻭﺍﻟﺬﻱ ﻳﺪﻳﺮ‬

‫ﻣﻦ ﻋﻠﻰ ﺿﻮﺋﻬﺎ ﺃﻥ ﺗﺴـــﺎﻋﺪﻩ ﺃﻡ ﻻ؟ ﺃﻡ ﺃﻧﻪ ﻣﻦ ﺫﻟﻚ‬

‫ﻋﻤﻠﻪ ﺑﺸﻜﻞ ﺟﻴﺪ ﻭﺍﻟﺬﻱ ﻳﻬﺘﻢ ﺑﺎﻟﺘﻔﺎﺻﻴﻞ ﺍﻟﺪﻗﻴﻘﺔ‬

‫ﺍﻟﻨﻮﻉ ﻣﻦ ﺍﻟﻌﻤﻼﺀ ﺍﻟﺬﻳـــﻦ ﻳﺘﻮﻗﻔﻮﻥ ﻋﻠﻰ ﺣﻴﻦ ﻏﺮﺓ‬

‫ﻟﻌﻤﻠﻪ ﻭﺍﻟﺮﻏﺒﺔ ﺑﺘﻠﺒﻴﺔ ﺍﻟﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﻤﻌﻘﻮﻟﺔ ﻟﻌﻤﻼﺋﻪ‬

‫ﻋﻦ ﺗﻮﺭﻳـــﺪ ﺍﻷﻋﻤﺎﻝ ﺇﻟﻴﻚ ﻭﻋﻦ ﺍﻻﺗﺼﺎﻝ ﺑﻚ ﻭﻋﻦ‬

‫ﻓﺴـــﻴﻨﺠﺢ ﺩﻭﻥ ﺷﻚ ﻓﻲ ﺗﺨﻄﻲ ﺍﻷﻭﻗﺎﺕ ﺍﻟﻌﺼﻴﺒﺔ‬

‫ﻛﻞ ﺷـــﻲﺀ ﻭﻣﻦ ﺛﻢ ﺗﻜﺘﺸـــﻒ ﺃﻧﻪ ﻳﻨﺠﺰ ﺃﻋﻤﺎﻟﻪ ﻓﻲ‬

‫ﻭﺳﻴﺤﻘﻖ ﺍﻟﻨﺠﺎﺡ ﺍﻟﻤﻨﺸﻮﺩ ﺣﻴﻨﻤﺎ ﺗﻬﺪﺃ ﺍﻟﻌﺎﺻﻔﺔ‪.‬‬

‫ﻣﻄﺒﻌﺔ ﺃﺧﺮﻯ ﻭﺃﻧﻪ ﻳﻜﺮﺭ ﺫﻟﻚ ﺩﺍﺋﻤﴼ؟‬

‫ﻭﻫﻨـــﺎ ﺃﻛـــﺮﺭ ﺍﻟﻘـــﻮﻝ ﺃﻧﻨـــﻲ ﺃﻋﺘﻘـــﺪ ﺃﻧﻨـــﺎ ﻧﻤـــﺮ ﺑﺤﺎﻟﺔ‬

‫ﺇﻥ ﺍﻟﺴـــﻮﻕ ﻳﻌـــﺞ ﺑﻤﺜـــﻞ ﻫـــﺆﻻﺀ ﺍﻟﻌﻤـــﻼﺀ‪ ،‬ﻓﺎﻟﻜﻞ‬

‫ﻟﻼﻓﺘﺮﺍﺿﺎﺕ ﻓﻴﻬﺎ ﺩﻭﺭ ﻛﺒﻴﺮ‪ ،‬ﻓﺮﺟﻞ ﺍﻷﻋﻤﺎﻝ ﺍﻟﺠﻴﺪ‬

‫ﻳﺒﺘﺴـــﻢ ﻓـــﻲ ﻭﺟﻬﻚ ﻭﻗـــﺖ ﺍﻟﺮﺧـــﺎﺀ ﻭﻻ ﻳﺮﺍﻫﻢ ﺃﺣﺪ‬

‫ﻭﺍﻟﺼـــﺎﺩﻕ ﻳﻌﻠﻢ ﺑﺎﻟﻔﻄـــﺮﺓ ﺃﻧﻪ ﻳﺘﻌﺎﻣﻞ ﻣﻊ ﺷـــﺨﺺ‬

‫ﺣﻴﻦ ﺗﺴـــﻮﺀ ﺍﻷﻣﻮﺭ‪ .‬ﻓـــﺈﺫﺍ ﻛﺎﻧﺖ ﻫﺬﻩ ﻫﻲ ﺃﻭﻝ ﺃﺯﻣﺔ‬

‫ﻳﻤﻜﻦ ﺃﻥ ﻳﻮﺻﻒ ﺑﺄﻧﻪ ”ﻣﺤﺘﺎﻝ“ ﺃﻭ ”ﻣﺨﺎﺩﻉ“ ﺃﻭ ﺇﻧﻪ‬

‫ﺍﻗﺘﺼﺎﺩﻳﺔ ﺗﻤﺮ ﺑﻬﺎ ﻓﺄﻧﺖ ﺍﻵﻥ ﻣﺘﺴـــﻠﺢ ﺑﺸﻜﻞ ﺟﻴﺪ‬

‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ‬

‫‪ME Printer January 2010‬‬

‫ﻭﺍﻟﺤـــﺎﻝ ﺫﺍﺗﻪ ﻳﻨﻄﺒﻖ ﻋﻠﻰ ﺍﻷﻋﻤﺎﻝ ﻭﺍﻟﺘﺠﺎﺭﺓ‪ ،‬ﻓﻤﻦ‬

‫ﻋﻤﻠﻪ ﺑﺴﺮﻋﺔ ﻣﻔﺮﻃﺔ ﻭﻳﻘﻮﻝ‪” :‬ﺳﺄﻋﻮﺩ ﻳﻮﻡ ﺍﻻﺛﻨﻴﻦ‬

‫ﺗﺰﻳﺪ ﺍﻟﻤﺠﺘﻤﻊ ﺣﺪﺓ ﻧﺘﻴﺠﺔ ﻟﻸﺣﺪﺍﺙ ﺍﻷﺧﻴﺮﺓ‪.‬‬ ‫ﻣـــﺎ ﺍﻟـــﺬﻱ ﻳﻨﺒﻐـــﻲ ﻓﻌﻠـــﻪ ﺍﻵﻥ؟ ﻓﺎﻟﺴـــﻨﺔ ﺍﻟﺠﺪﻳـــﺪﺓ‬

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‫ﻣﺸﻜﻠﺔ ﻭﺣﻞ‬

‫ﻣﺸﻜﻠﺔ ﻋﺪﻡ ﺗﻄﺎﺑﻖ ﺩﻗﺔ ﺍﻟﺘﺴﺠﻴﻞ‬ ‫ﻭﺍﻟﺘﻄﺎﺑﻖ ﺍﻟﻠﻮﻧﻲ ﺍﻟﻄﺒﺎﻋﻲ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﻻ ﺷـــﻚ ﺃﻥ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ ﺗﻌﺘﺒﺮ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻄﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻲ ﺗﺤﺘﻮﻱ ﻋﻠﻲ ﻣﺘﻐﻴﺮﺍﺕ‪ .‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﻬﻲ ﻟﻬﺎ ﻧﺼﻴﺐ ﺍﻷﺳـــﺪ ﻣﻦ ﺍﻟﻤﺸـــﺎﻛﻞ‬ ‫ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﻓﻲ ﺳﻠﺴﻠﺔ ﻣﻦ ﺍﻟﻤﻘﺎﻻﺕ ﺍﻟﻤﺘﺘﺎﻟﻴﺔ ﺑﺪﺃﻧﺎ ﺗﻨﺎﻭﻝ ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺃﻫﻢ ﻫﺬﻩ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻣﻊ ﺗﻮﺿﻴﺢ ﺃﻫﻢ ﺃﺳﺒﺎﺑﻬﺎ ﻭﻃﺮﻕ ﻋﻼﺟﻬﺎ‪.‬‬ ‫ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﺭﺃﻳﻨﺎ ﺃﻥ ﻧﺘﻌﺮﺽ ﻭﺑﺎﺧﺘﺼﺎﺭ ﻟﻤﺸـــﻜﻠﺔ ﻋﺪﻡ ﺗﻄﺎﺑﻖ ﺩﻗﺔ ﺍﻟﺘﺴـــﺠﻴﻞ ﻭﺍﻟﺘﻄﺎﺑﻖ ﺍﻟﻠﻮﻧﻲ ﺍﻟﻄﺒﺎﻋﻲ‪ ،‬ﻭﻫﻲ ﻣﻦ ﺍﻟﻤﺸـــﺎﻛﻞ ﺍﻟﺘﻲ ﺗﺆﺭﻕ ﺍﻟﻌﺪﻳﺪ‬ ‫ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﻭﺗﺠﻌﻞ ﺍﻟﻤﻄﺒﻮﻉ ﺍﻟﻨﻬﺎﺋﻲ ﺫﻭ ﻣﻈﻬﺮ ﺳﻲﺀ ﻟﻠﻐﺎﻳﺔ‪.‬‬

‫ﺗﻌﺮﻳﻒ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬

‫ﻫﻲ ﻋﺪﻡ ﺗﻄﺎﺑﻖ ﺩﻗﺔ ﺍﻟﺘﺴـــﺠﻴﻞ ﺍﻟﻄﺒﺎﻋﻲ ﻟﻸﻟﻮﺍﻥ ﺍﻷﺭﺑﻌﺔ ﻭﻋﺪﻡ ﺗﻄﺎﺑﻘﻬﺎ ﻋﻠﻰ ﺑﻌﻀﻬﺎ ﺍﻟﺒﻌﺾ‪ ،‬ﻣﻤﺎ ﻳﺆﺩﻯ ﺍﻟﻰ ﻇﻬﻮﺭ ﺍﻟﻤﻄﺒﻮﻉ ﻭﻣﺤﺘﻮﻳﺎﺗﻪ ﻭﻛﺄﻧﻬﺎ ﻣﻬﺰﻭﺯﺓ‬

‫ﻭﻣﺘﺪﺍﺧﻠﺔ‪ ،‬ﻣﺸﻮﺷﺔ ﺍﻟﺘﻔﺎﺻﻴﻞ ﻭﺍﻟﺤﺪﺓ ﺍﻟﻄﺒﺎﻋﻴﺔ‪.‬‬ ‫ﻭﻻ ﺷـــﻚ ﺃﻥ ﻣﻌﺮﻓﺔ ﺃﺳـــﺒﺎﺏ ﺃﻳﺔ ﻣﺸـــﻜﻠﺔ ﺗﻌﺘﺒﺮ ﻧﺼﻒ ﺍﻟﻄﺮﻳﻖ ﺍﻟﻲ ﺣﻠﻬﺎ‪،‬‬ ‫ﺣﻴﺚ ﻳﺘﺒﻘﻲ ﺗﻨﻔﻴﺬ ﻋﻜﺲ ﺍﻷﺳﺒﺎﺏ ﻭﺗﻼﻓﻴﻬﺎ‪.‬‬ ‫ﺃﻫﻢ ﺍﻷﺳﺒﺎﺏ ﺍﻟﺘﻲ ﺗﺆﺩﻱ ﺍﻟﻲ ﻇﻬﻮﺭ ﻫﺬﻩ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬ ‫‪ .١‬ﻋـــﺪﻡ ﺍﻟﺘﻌﺮﻳـــﺶ ﻭﺍﻟﺘﺸـــﺬﻳﺐ ﺍﻟﺠﻴـــﺪ ﻟﻸﻓـــﺮﺥ ﺍﻟﻮﺭﻗﻴـــﺔ ﻗﺒـــﻞ ﺑﺪﺀ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬ ‫‪.٢‬‬

‫ﺍﻟﺘﻐﺬﻳﺔ ﻏﻴﺮ ﺍﻟﺴﻠﻴﻤﺔ ﻭﺍﻟﺜﺎﺑﺘﺔ ﻟﻸﻓﺮﺥ ﺍﻟﻄﺒﺎﻋﻴﺔ‪.‬‬

‫‪ .٣‬ﻋﺪﻡ ﺛﺒﺎﺗﻴﺔ ﺗﺸـــﻐﻴﻞ ﺍﻷﺩﻟﺔ ﺍﻷﻣﺎﻣﻴﺔ ﺍﻟﺨﺎﺻـــﺔ ﺑﺎﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﺃﻫﻢ ﻃﺮﻕ ﺍﻟﻌﻼﺝ‪:‬‬ ‫‪ .١‬ﺍﻟﺘﻌﺮﻳﺶ ﺍﻟﺴﻠﻴﻢ ﻟﻸﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ ﻗﺒﻞ ﺍﻟﺒﺪﺀ ﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬ ‫‪ .٢‬ﺿﺒﻂ ﻭﺗﺜﺒﻴﺖ ﺍﻟﺘﻐﺬﻳﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻷﻓﺮﺥ ﺍﻟﻄﺒﺎﻋﻴﺔ‪.‬‬ ‫‪ .٣‬ﺿﺒﻂ ﺛﺒﺎﺗﻴﺔ ﻭﺇﺭﺗﻔﺎﻋﺎﺕ ﺗﺸﻐﻴﻞ ﺍﻷﺩﻟﺔ ﺍﻷﻣﺎﻣﻴﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﻤﺎﻛﻴﻨﺔ‬ ‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ‪ ،‬ﻣﻤﺎ ﻳﺆﺩﻱ ﺍﻟﻲ ﺗﻄﺎﺑـــﻖ ﺍﻟﺰﻭﺍﻳﺎ ﺍﻷﻣﺎﻣﻴﺔ ﻟﺪﺧﻮﻝ ﺍﻷﻓﺮﺥ‬

‫ﻭﺿﺒـــﻂ ﺇﺭﺗﻔﺎﻋﺎﺗﻬﺎ‪ ،‬ﻣﻤﺎ ﻳـــﺆﺩﻱ ﺍﻟﻲ ﻋﺪﻡ ﺗﻄﺎﺑـــﻖ ﺍﻟﺰﻭﺍﻳﺎ ﺍﻷﻣﺎﻣﻴﺔ‬ ‫ﻟﺪﺧـــﻮﻝ ﺍﻷﻓﺮﺥ ﺍﻟـــﻰ ﺩﺍﺧـــﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ‪ ،‬ﻓﻜﻞ ﻓﺮﺥ ﻳﺪﺧﻞ ﺑﺸـــﻜﻞ‬ ‫ﻭﺿﺒﻂ ﻣﺨﺘﻠﻒ‪.‬‬

‫ﺍﻟﻰ ﺩﺍﺧﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ‪.‬‬ ‫‪ .٤‬ﺿﺒﻂ ﺛﺒﺎﺗﻴﺔ ﻭﺇﺭﺗﻔﺎﻋﺎﺕ ﺗﺸﻐﻴﻞ ﺍﻷﺩﻟﺔ ﺍﻟﺠﺎﻧﺒﻴﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﻤﺎﻛﻴﻨﺔ‬ ‫ﺍﻟﻄﺒﺎﻋﻴـــﺔ‪ ،‬ﻣﻤﺎ ﻳﺆﺩﻱ ﺍﻟﻲ ﺗﻄﺎﺑـــﻖ ﺍﻟﺰﻭﺍﻳﺎ ﺍﻟﺠﺎﻧﺒﻴﺔ ﻟﺪﺧﻮﻝ ﺍﻷﻓﺮﺥ‬

‫‪ .٤‬ﻋﺪﻡ ﺛﺒﺎﺗﻴﺔ ﺗﺸـــﻐﻴﻞ ﺍﻷﺩﻟﺔ ﺍﻟﺠﺎﻧﺒﻴﺔ ﺍﻟﺨﺎﺻـــﺔ ﺑﺎﻟﻤﺎﻛﻴﻨﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ‬ ‫ﻭﺿﺒـــﻂ ﺇﺭﺗﻔﺎﻋﺎﺗﻬﺎ‪ ،‬ﻣﻤﺎ ﻳـــﺆﺩﻱ ﺍﻟﻲ ﻋﺪﻡ ﺗﻄﺎﺑـــﻖ ﺍﻟﺰﻭﺍﻳﺎ ﺍﻟﺠﺎﻧﺒﻴﺔ‬ ‫ﻟﺪﺧـــﻮﻝ ﺍﻷﻓﺮﺥ ﺍﻟـــﻰ ﺩﺍﺧـــﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ‪ ،‬ﻓﻜﻞ ﻓﺮﺥ ﻳﺪﺧﻞ ﺑﺸـــﻜﻞ‬ ‫ﻭﺿﺒﻂ ﻭﻣﻴﻞ ﻣﺨﺘﻠﻒ ﻓﻲ ﺑﻌﺾ ﺍﻷﺣﻴﺎﻥ‪.‬‬ ‫‪ .٥‬ﺍﻟﺤﺸﻮ ﺍﻟﺨﻠﻔﻲ ﺍﻟﻤﺨﺘﻠﻒ ﻭﻏﻴﺮ ﺍﻟﻤﺘﺠﺎﻧﺲ ﻟﻸﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ‪.‬‬ ‫‪ .٦‬ﺍﻟﺤﺸﻮ ﺍﻟﺨﻠﻔﻲ ﺍﻟﻤﺨﺘﻠﻒ ﻭﻏﻴﺮ ﺍﻟﻤﺘﺠﺎﻧﺲ ﻟﻠﻮﺳﺎﺋﻂ ﺍﻟﻤﻄﺎﻃﻴﺔ‪.‬‬ ‫‪ .٧‬ﺯﻳﺎﺩﺓ ﻧﺴﺐ ﺍﻟﺮﻃﻮﺑﺔ ﺩﺍﺧﻞ ﺻﺎﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻣﻤﺎ ﻳﺆﺩﻱ ﺍﻟﻲ ﺗﻤﺪﺩ‬ ‫ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ‪.‬‬ ‫‪ .٨‬ﺯﻳﺎﺩﺓ ﻧﺴـــﺐ ﻣﺤﺎﻟﻴـــﻞ ﺍﻟﺘﺮﻃﻴﺐ ﺩﺍﺧـــﻞ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻣﻤﺎ‬ ‫ﻳﺆﺩﻱ ﺍﻟﻲ ﺗﻤﺪﺩ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ‪.‬‬ ‫‪ .٩‬ﺇﺧﺘﻼﻑ ﻭﺯﻳﺎﺩﺓ ﺍﻟﻀﻐﻂ ﺍﻟﻄﺒﺎﻋﻲ ﺑﻴﻦ ﺇﺳـــﻄﻮﺍﻧﺘﻲ ﺍﻟﻠﻮﺡ ﺍﻟﻄﺒﺎﻋﻲ‬

‫ﺍﻟﻰ ﺩﺍﺧﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ‪.‬‬ ‫‪ .٥‬ﺿﺒﻂ ﺳﻤﻚ ﻭﺗﺠﺎﻧﺲ ﺍﻟﺤﺸﻮ ﺍﻟﺨﻠﻔﻲ ﻟﻸﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ‪.‬‬ ‫‪ .٦‬ﺿﺒﻂ ﺳﻤﻚ ﻭﺗﺠﺎﻧﺲ ﺍﻟﺤﺸﻮ ﺍﻟﺨﻠﻔﻲ ﻟﻠﻮﺳﺎﺋﻂ ﺍﻟﻤﻄﺎﻃﻴﺔ‪.‬‬ ‫‪ .٧‬ﺿﺒﻂ ﻧﺴﺐ ﺍﻟﺮﻃﻮﺑﺔ ﺩﺍﺧﻞ ﺻﺎﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻣﻤﺎ ﻳﺆﺩﻱ ﺍﻟﻲ ﻋﺪﻡ‬ ‫ﺗﻤﺪﺩ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ‪.‬‬ ‫‪ .٨‬ﺿﺒﻂ ﻧﺴـــﺐ ﻣﺤﺎﻟﻴـــﻞ ﺍﻟﺘﺮﻃﻴﺐ ﺩﺍﺧـــﻞ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻣﻤﺎ‬ ‫ﻳﺆﺩﻱ ﺍﻟﻲ ﻋﺪﻡ ﺗﻤﺪﺩ ﺍﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ‪.‬‬ ‫‪ .٩‬ﺿﺒﻂ ﺍﻟﻀﻐﻂ ﺍﻟﻄﺒﺎﻋﻲ ﺑﻴﻦ ﺇﺳـــﻄﻮﺍﻧﺘﻲ ﺍﻟﻠﻮﺡ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﻮﺳﻴﻂ‬ ‫ﺍﻟﻤﻄﺎﻃﻲ‪.‬‬ ‫‪ .١٠‬ﺍﻟﻀﺒـــﻂ ﻭﺍﻟﺘﺰﺍﻣﻦ ﻭﺍﻟﺘـــﻮﺍﺯﻱ ﺍﻟﺠﻴﺪ ﻷﻋﻤﺪﺓ ﺍﻟﻘﻮﺍﺑـــﺾ ﺍﻟﻤﺨﺘﻠﻔﺔ‬

‫ﻭﺍﻟﻮﺳﻴﻂ ﺍﻟﻤﻄﺎﻃﻲ‪.‬‬

‫ﺩﺍﺧﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ‪.‬‬

‫‪ ١٠‬ﻋﺪﻡ ﺍﻟﻀﺒﻂ ﻭﺍﻟﺘﺰﺍﻣﻦ ﻭﺍﻟﺘﻮﺍﺯﻱ ﺍﻟﺠﻴﺪ ﻷﻋﻤﺪﺓ ﺍﻟﻘﻮﺍﺑﺾ ﺍﻟﻤﺨﺘﻠﻔﺔ‬ ‫ﺩﺍﺧﻞ ﺍﻟﻤﺎﻛﻴﻨﺔ‪.‬‬

‫‪ME Printer January 2010‬‬

‫ﻻ ﺷـــﻚ ﺃﻧﻪ ﻭﻣﻊ ﺍﻹﺳـــﺘﺨﺪﺍﻡ ﺍﻷﻣﺜﻞ ﻟﻜﻞ ﺍﻟﺨﺎﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻣﺤﺎﻟﻴﻞ ﺍﻟﺘﺮﻃﻴﺐ‪ ،‬ﻭﺿﺒﻂ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﻭﺣﺪﺍﺗﻬﺎ ﺍﻟﻤﺨﺘﻠﻔﺔ‪ ،‬ﻭﺍﻟﺤﺸﻮ ﺍﻟﺨﻠﻔﻲ‬

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‫ﻭﻧﺴـــﺐ ﺍﻹﻧﻀﻐﺎﻁ ﺍﻟﻤﻮﺟﻮﺩﺓ ﺑﻴﻦ ﺇﺳـــﻄﻮﺍﻧﺎﺕ ﺍﻷﻟﻮﺍﺡ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺍﻟﻮﺳـــﺎﺋﻂ ﺍﻟﻤﻄﺎﻃﻴﺔ‪ ،‬ﺳﻴﺘﺤﺴﻦ ﺩﻗﺔ ﻭﺗﻄﺎﺑﻖ ﺍﻟﺘﺴﺠﻴﻞ ﺍﻟﻠﻮﻧﻲ ﺍﻟﻄﺒﺎﻋﻲ ﺑﻴﻦ ﺍﻷﻟﻮﺍﻥ‬ ‫ﻭﺑﻌﻀﻬﺎ ﻣﻤﺎ ﺳﻴﺆﺩﻱ ﺍﻟﻰ ﺯﻳﺎﺩﺓ ﺍﻟﺠﻮﺩﺓ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺍﻟﻤﻈﻬﺮ ﺍﻟﻨﻬﺎﺋﻲ ﻟﻠﻤﻄﺒﻮﻋﺎﺕ‪.‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

‫‪www.meprinter.com‬‬

‫ﺃﺣﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ‬

‫ﺷﺒﻜﺎﺕ ﺍﻟﻬﺎﻓﺘﻮﻥ‬ ‫ﺍﻟﺤﺪﻳﺜﺔ ﻣﻦ ﻃﺮﺍﺯ ‪FM‬‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﺗﺴـــﺘﺨﺪﻡ ﻛﻞ ﺃﻧﻈﻤـــﺔ ﺍﻹﺧـــﺮﺍﺝ ﺍﻟﻄﺒﺎﻋـــﻲ ﺗﻘﻨﻴﺎﺕ‬

‫ﻣﻨﻔﺼﻠﺔ‪ ،‬ﺑﻞ ﻳﺪﺭﻙ ﺧﺪﺍﻋﴼ ﺑﺼﺮﻳﴼ ﻟﺼﻮﺭﺓ ﻣﺴـــﺘﻤﺮﺓ‬

‫ﺍﻟﻨﻘـــﺎﻁ ﺍﻟﺸـــﺒﻜﻴﺔ )ﺍﻟﻬﺎﻓﺘﻮﻧﻴـــﺔ( ﻓﻲ ﺇﻧﺘـــﺎﺝ ﺍﻷﻧﻮﺍﻉ‬

‫ﺍﻟﺪﺭﺟﺎﺕ ﺍﻟﻈﻠﻴﺔ‪ ،‬ﻓﺎﻟﻨﻘﻂ ﺍﻟﺸـــﺒﻜﻴﺔ ﻻ ﺗﺮﻯ ﻣﻨﻔﺼﻠﺔ‬

‫ﺍﻟﻤﺨﺘﻠﻔـــﺔ ﻣـــﻦ ﺍﻟﺮﺳـــﻮﻡ ﻭﺍﻟﺼﻮﺭ ﺍﻟﻤﻮﺟـــﻮﺩﺓ ﺩﺍﺧﻞ‬

‫ﺑﻞ ﺃﻥ ﻛﻞ ﻣﺠﻤﻮﻋﺔ ﻣﻨﻬﺎ ﻳﺘﻢ ﺭﺅﻳﺘﻬﺎ ﻛﻮﺣﺪﺓ ﻭﺍﺣﺪﺓ‬

‫ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﻤﺘﻨﻮﻋﺔ‪.‬‬

‫ﺗﻌﺒﺮ ﻋﻦ ﺩﺭﺟﺔ ﻣﻦ ﺍﻟﺪﺭﺟﺎﺕ ﺍﻟﻈﻠﻴﺔ‪.‬‬

‫ﺍﻟﻬﺎﻓﺘـــﻮﻥ )ﺃﻯ ﺍﻟﺼـــﻮﺭ ﺍﻟﺸـــﺒﻜﻴﺔ( ﻫﻮ ﺇﻋـــﺎﺩﺓ ﺇﻧﺘﺎﺝ‬

‫ﻛﺎﻧﺖ ﻫﺬﻩ ﺍﻟﻨﻘﺎﻁ ﺗﻨﻔﺬ ﻓﻲ ﺍﻟﺒﺪﺍﻳﺔ ﻳﺪﻭﻳﴼ ﺛﻢ ﺑﺎﺳﺘﺨﺪﺍﻡ‬

‫ﻭﻣﺤـــﺎﻛﺎﺓ ﺍﻟﺪﺭﺟﺎﺕ ﺍﻟﻈﻠﻴﺔ ﺍﻟﻤﺨﺘﻠﻔﺔ ﺍﻟﻤﻮﺟﻮﺩﺓ ﻓﻲ‬

‫ﺍﻟﻜﺎﻣﻴـــﺮﺍﺕ ﺍﻷﻓﻘﻴﺔ ﻭﺍﻟﺮﺃﺳـــﻴﺔ‪ ،‬ﺃﻡ ﺍﻟﻴـــﻮﻡ ﻓﻬﻲ ﺗﻨﻔﺬ‬

‫ﺍﻟﺼﻮﺭ ﺍﻟﻔﻮﺗﻮﻏﺮﺍﻓﻴﺔ ﻣﺴﺘﻤﺮﺓ ﺍﻟﺪﺭﺟﺎﺕ‪ ،‬ﻋﻦ ﻃﺮﻳﻖ‬

‫ﺇﻟﻜﺘﺮﻭﻧﻴﴼ ﻋـــﻦ ﻃﺮﻳﻖ ﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ ﻭﺍﻟﺒﺮﺍﻣﺞ ﺍﻟﺨﺎﺻﺔ‬

‫ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺍﻟﻨﻘﻂ ﺍﻟﺸﺒﻜﻴﺔ‪.‬‬

‫ﺑﻪ ﻭﺑﺎﺳﺘﺨﺪﺍﻡ ﺃﺷﻌﺔ ﺍﻟﻠﻴﺰﺭ ﺍﻟﻤﺨﺘﻠﻔﺔ‪.‬‬

‫ﻭﺑﺎﻟﺮﻏـــﻢ ﻣﻦ ﻭﺟـــﻮﺩ ﺍﻟﻤﺌﺎﺕ ﻣﻦ ﺍﻟﺪﺭﺟـــﺎﺕ ﺍﻟﻈﻠﻴﺔ‬

‫ﻭﻳﻤﻜـــﻦ ﺗﻐﻴﻴـــﺮ ﺃﺣﺠﺎﻡ ﻭﺃﺷـــﻜﺎﻝ ﺍﻟﻨﻘﻂ ﺍﻟﺸـــﺒﻜﻴﺔ‬

‫ﺩﺍﺧـــﻞ ﺍﻟﺼـــﻮﺭ ﺍﻟﻔﻮﺗﻮﻏﺮﺍﻓﻴـــﺔ‪ ،‬ﺇﻻ ﺃﻧﻬـــﺎ ﻓـــﻲ ﻧﻬﺎﻳﺔ‬

‫ﻭﺍﻟﻤﺴـــﺎﻓﺎﺕ ﺍﻟﺘـــﻲ ﺑﻴﻨﻬـــﺎ ﻣﻦ ﺃﺟـــﻞ ﺇﻧﺘـــﺎﺝ ﺍﻟﺨﺪﺍﻉ‬

‫ﺍﻷﻣﺮ ﺳـــﻴﺘﻢ ﻃﺒﺎﻋﺘﻬﺎ ﻋﻠـــﻰ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﺍﻟﺒﺼـــﺮﻱ‪ ،‬ﻭﻇﻠـــﺖ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺗﺴـــﺘﺨﺪﻡ ﺍﻟﺘﻐﻴﻴـــﺮ‬

‫ﺍﻟﻤﺨﺘﻠﻔﺔ ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﻟﻮﻥ ﻭﺍﺣـــﺪ ﻓﻘﻂ )ﻣﺜﻞ ﺍﻟﺤﺒﺮ‬

‫ﺍﻟﺤﺠﻤﻲ ﻓﻘﻂ‪ ،‬ﻣﻊ ﺗﺜﺒﻴﺖ ﺍﻷﺷـــﻜﺎﻝ ﻭﺍﻟﻤﺴـــﺎﻓﺎﺕ‬

‫ﺍﻷﺳـــﻮﺩ ﻓﻲ ﺣﺎﻟﺔ ﺍﻟﺼﻮﺭ ﺃﺣﺎﺩﻳﺔ ﺍﻟﻠﻮﻥ(‪ ،‬ﺃﻯ ﺳـــﻴﺘﻢ‬

‫ﺍﻟﺒﻴﻨﻴـــﺔ ﺑﻴﻨﻬـــﺎ‪ ،‬ﻭﻟﻤـــﺪﺓ ﺳـــﻨﻮﺍﺕ ﻃﻮﻳﻠـــﺔ ﻟﺘﺤﻘﻴـــﻖ‬

‫ﻃﺒﺎﻋﺘﻬﺎ ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﺩﺭﺟﺔ ﻇﻠﻴﺔ ﻭﺍﺣﺪﺓ ﻓﻘﻂ‪ ،‬ﺣﻴﺚ‬

‫ﺍﻟﺨـــﺪﺍﻉ ﺍﻟﺒﺼـــﺮﻱ‪ ،‬ﻓﺎﻟﻨﻘﺎﻁ ﺍﻟﺼﻐﻴـــﺮﺓ ﻛﺎﻧﺖ ﺗﻌﻄﻲ‬

‫ﺃﻥ ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺗﻌﺘﺒـــﺮ ﺃﻧﻈﻤﺔ ﺛﻨﺎﺋﻴﺔ‪ ،‬ﻓﻬﻲ‬

‫ﺍﻟﺪﺭﺟـــﺎﺕ ﺍﻟﻈﻠﻴـــﺔ ﺍﻟﻔﺎﺗﺤـــﺔ ﻭﺍﻟﻨﻘﺎﻁ ﺍﻟﻜﺒﻴـــﺮﺓ ﺗﻨﺘﺞ‬

‫ﺗﻘﻮﻡ ﺑﺘﻨﻔﻴﺬ ﺇﺣﺘﻤﺎﻟﻴﻦ ﻓﻘﻂ ﻻ ﺛﺎﻟﺚ ﻟﻬﻤﺎ‪ ،‬ﺇﻣﺎ ﻭﺿﻊ‬

‫ﺍﻟﺪﺭﺟﺎﺕ ﺍﻟﻐﺎﻣﻘﺔ‪ ،‬ﻭﺗﺴﻤﻰ ﻫﺬﻩ ﺍﻟﻨﻮﻋﻴﺔ ﺑﺎﻟﺸﺒﻜﺎﺕ‬

‫ﺍﻟﺤﺒﺮ )ﻓﻲ ﺍﻟﻤﻨﺎﻃﻖ ﺍﻟﻄﺒﺎﻋﻴﺔ( ﺃﻭ ﻋﺪﻡ ﻭﺿﻊ ﺍﻟﺤﺒﺮ‬

‫ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﻣﻦ ﻃﺮﺍﺯ ‪.AM‬‬

‫)ﻓﻲ ﺍﻟﻤﻨﺎﻃﻖ ﻏﻴﺮ ﺍﻟﻄﺒﺎﻋﻴﺔ(‪.‬‬

‫ﻭﻇﻬـــﺮﺕ ﺣﺪﻳﺜـــﴼ ﺷـــﺒﻜﺎﺕ ﺍﻟـ ‪ FM‬ﻭﻫﻲ ﺷـــﺒﻜﺎﺕ‬

‫ﻭﻟﺬﻟـــﻚ ﻭﻣﻦ ﺃﺟﻞ ﺇﻧﺘﺎﺝ ﻧﻔﺲ ﺗﺄﺛﻴﺮ ﺍﻟﺪﺭﺟﺎﺕ ﺍﻟﻈﻠﻴﺔ‬

‫ﻣﺘﻐﻴـــﺮﺓ ﺍﻟﺘـــﺮﺩﺩ ‪Frequency Modulation‬‬

‫ﺍﻟﻤﺨﺘﻠﻔـــﺔ ﺍﻟﻤﻮﺟﻮﺩﺓ ﻓﻲ ﺍﻟﺼـــﻮﺭ ﺍﻟﻔﻮﺗﻮﻏﺮﺍﻓﻴﺔ ﺃﺛﻨﺎﺀ‬

‫ﻭﺍﻟﻤﺴـــﺎﻓﺎﺕ ﺍﻟﺒﻴﻨﻴـــﺔ‪ ،‬ﻭﺛﺎﺑﺘﺔ ﺍﻷﺣﺠﺎﻡ ﻭﺍﻷﺷـــﻜﺎﻝ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻳﺘﻢ ﻣﺤﺎﻛﺎﺓ ﻫﺬﻩ ﺍﻟﺼﻮﺭ ﻣﺴﺘﻤﺮﺓ ﺍﻟﺪﺭﺟﺎﺕ‬

‫ﻓﻜﻞ ﺍﻟﻨﻘﺎﻁ ﻓﻴﻬﺎ ﺗﻜﻮﻥ ﺃﺣﺠﺎﻣﻬﺎ ﺛﺎﺑﺘﺔ ﻭﻣﺘﺴـــﺎﻭﻳﺔ‬

‫ﻣـــﻦ ﺍﻟﻨﻘﻂ ﺍﻟﺼﻐﻴﺮﺓ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﻜﻮﻥ ﺻﻐﻴﺮﺓ ﺍﻟﻰ ﺩﺭﺟﺔ‬ ‫ﻋـــﺪﻡ ﺗﺒﻴﻴﻨﻬـــﺎ ﻭﺍﻹﺣﺴـــﺎﺱ ﺑﻬـــﺎ ﻣـــﻦ ﻗﺒـــﻞ ﺍﻟﻌﻴﻦ‬

‫ﺗﻜـــﻮﻥ ﻣﺨﺘﻠﻔـــﺔ‪ ،‬ﻓﻔـــﻲ ﻣﻨﺎﻃـــﻖ ﺍﻹﺿـــﺎﺀﺓ ﺍﻟﻜﺎﻣﻠﺔ‬

‫ﺍﻟﺒﺸـــﺮﻳﺔ‪ .‬ﻓﺎﻟﺸـــﺨﺺ ﺍﻟﻌﺎﺩﻱ ﻻ ﻳﺮﻯ ﺍﻟﻨﻘﻂ ﻛﻨﻘﻂ‬

‫ﻭﺍﻟﺪﺭﺟﺎﺕ ﺍﻟﻈﻠﻴﺔ ﺍﻟﻔﺎﺗﺤﺔ ﻧﺠﺪ ﺃﻋﺪﺍﺩﻫﺎ ﻓﻲ ﺍﻟﺒﻮﺻﺔ‬

‫ﺍﻟﻈﻠﻴﺔ ﺍﻟﻐﺎﻣﻘﺔ‪ ،‬ﺣﻴﺚ ﺗﺰﻳﺪ ﺃﻋﺪﺍﺩﻫﺎ ﻭﻛﺜﺎﻓﺎﺗﻬﺎ‪.‬‬ ‫ﻭﺗﺘﻤﻴﺰ ﻫﺬﻩ ﺍﻟﺸﺒﻜﺎﺕ ﺑﻌﺪﻡ ﺇﻧﺘﺎﺝ ﺗﺄﺛﻴﺮﺍﺕ ﺍﻟﻤﻮﺍﺭﻳﻪ‬ ‫ﻭﺍﻟﺮﻭﺯﻳﺖ ﺍﻟﺰﺧﺮﻓﻴﺔ ﻭﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﺸﺒﻜﺎﺕ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ‪،‬‬ ‫ﻭﺑﻌﺪﻡ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺰﻭﺍﻳﺎ ﻭﺍﻟﺘﺴﻄﻴﺮﺍﺕ ﺍﻟﺸﺒﻜﻴﺔ‪ ،‬ﻣﻊ‬ ‫ﺇﻧﺘـــﺎﺝ ﺍﻟﺪﺭﺟـــﺎﺕ ﺍﻟﻈﻠﻴﺔ ﺑﻄﺮﻳﻘﺔ ﺃﻛﺜـــﺮ ﻧﻌﻮﻣﺔ ﻭﺩﻗﺔ‬ ‫ﻭﺗﻔﺎﺻﻴﻞ‪.‬‬ ‫ﻭﻣﻊ ﻣﺮﻭﺭ ﺍﻟﻮﻗﺖ ﻭﺧﻼﻝ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻘﻠﻴﻠﺔ ﺍﻟﻤﺎﺿﻴﺔ‬ ‫ﺃﻧﺘﺠـــﺖ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋـــﺪﺓ ﺗﻘﻨﻴـــﺎﺕ ﺣﺪﻳﺜـــﺔ ﻟﻬـــﺬﻩ‬ ‫ﺍﻟﺸﺒﻜﺎﺕ‪ ،‬ﻓﺄﺻﺒﺤﺖ ﺫﺍﺕ ﻣﺴﺘﻮﻳﻴﻦ‪ ،‬ﺍﻟﻤﺴﺘﻮﻱ ﺍﻷﻭﻝ‬ ‫ﻳﺘﻐﻴﺮ ﻓﻴﻪ ﺗـــﺮﺩﺩ ﻭﻋﺪﺩ ﺍﻟﻨﻘﻂ ﻓﻘﻂ ﺣﺴـــﺐ ﺍﻟﺪﺭﺟﺎﺕ‬ ‫ﺍﻟﻈﻠﻴﺔ ﺍﻟﻤﺮﺍﺩ ﻣﺤﺎﻛﺎﺗﻬﺎ‪ ،‬ﺃﻣﺎ ﺍﻟﻤﺴـــﺘﻮﻯ ﺍﻟﺜﺎﻧﻲ ﻓﻴﺘﻐﻴﺮ‬ ‫ﻓﻴﻪ ﺗﺮﺩﺩ ﻭﺃﺣﺠﺎﻡ ﺍﻟﻨﻘﻂ ﺍﻟﺸـــﺒﻜﻴﺔ ﻣﻌﴼ‪ ،‬ﻣﻤﺎ ﻳﺴـــﺎﻋﺪ‬ ‫ﻋﻠﻰ ﺇﻧﺘـــﺎﺝ ﺍﻟﺪﺭﺟﺎﺕ ﺍﻟﻈﻠﻴﺔ ﺍﻟﻤﺨﺘﻠﻔﺔ ﺑﺸـــﻜﻞ ﺃﻛﺜﺮ‬ ‫ﻧﻌﻮﻣﺔ ﻭﺑﺪﻭﻥ ﺍﻟﺘﺄﺛﻴﺮﺍﺕ ﺍﻟﻀﻮﺿﺎﺋﻴﺔ ﻭﺍﻟﺘﺤﺒﻴﺒﻴﺔ‪.‬‬ ‫ﻇﻬﺮﺕ ﻣﺆﺧﺮﴽ ﺍﻟﺸـــﺒﻜﺎﺕ ﺍﻟﺨﻠﻴﻄﺔ ﻭﺍﻟﺘﻲ ﺗﺴﺘﺨﺪﻡ‬ ‫ﻛﻼ ﻣـــﻦ ﻃﺮﻳﻘﺘﻲ ﺍﻟﺸـــﺒﻜﺎﺕ ﺍﻟﺘﻘﻠﻴﺪﻳـــﺔ ﻭﺍﻟﺤﺪﻳﺜﺔ‬ ‫ﺩﺍﺧـــﻞ ﺍﻟﻤﻮﺿﻮﻉ ﺍﻟﻮﺍﺣـــﺪ‪ ،‬ﻭﺫﻟﻚ ﺣﺴـــﺐ ﺍﻟﺪﺭﺟﺎﺕ‬ ‫ﺍﻟﻈﻠﻴـــﺔ ﺍﻟﻤﺨﺘﻠﻔـــﺔ‪ ،‬ﻣﻦ ﺃﺟـــﻞ ﺇﺳـــﺘﻐﻼﻝ ﻣﻤﻴﺰﺍﺕ‬ ‫ﺍﻟﻄﺮﻳﻘﺘﻴﻦ ﻓـــﻲ ﺇﻧﺘﺎﺝ ﺍﻟﺼـــﻮﺭ ﺍﻟﻤﻄﺒﻮﻋﺔ ﺑﺘﻔﺎﺻﻴﻞ‬ ‫ﺃﻛﺜﺮ ﺩﻗﺔ ﻭﻧﻌﻮﻣﺔ ﻭﺃﻗﺮﺏ ﻟﻠﻮﺍﻗﻊ ﺍﻟﻔﻌﻠﻲ‪.‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

‫‪www.meprinter.com‬‬

‫‪ME Printer January 2010‬‬

‫ﺍﻟﻈﻠﻴﺔ ﻋﻦ ﻃﺮﻳﻖ ﺗﻜﺴﻴﺮﻫﺎ ﻭﺗﺤﻮﻳﻠﻬﺎ ﺍﻟﻰ ﻣﺠﻤﻮﻋﺔ‬

‫ﻓﻲ ﻛﻞ ﺍﻟﻤﻨﺎﻃﻖ ﺍﻟﻈﻠﻴﺔ ﺍﻟﻤﺨﺘﻠﻔﺔ‪ ،‬ﻭﻟﻜﻦ ﻛﺜﺎﻓﺎﺗﻬﺎ‬ ‫)ﺗﺮﺩﺩﺍﺗﻬﺎ( ﻭﺃﻋﺪﺍﺩﻫﺎ ﻓﻲ ﺍﻟﻮﺣﺪﺓ ﺍﻟﻤﺴﺎﺣﻴﺔ ﺍﻟﻤﺮﺑﻌﺔ‬

‫ﺍﻟﻤﺮﺑﻌـــﺔ ﺃﻗﻞ ﻣﻨﻬﺎ ﻓﻲ ﻣﻨﺎﻃـــﻖ ﺍﻟﻈﻼﻝ ﻭﺍﻟﺪﺭﺟﺎﺕ‬

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‫ﺍﻟﻤﻌﺮﺽ‬

‫ﻣﻌﺮﺽ ﺍﻟﻠﻮﺣﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ‪٢٠١٠‬‬ ‫‪ .Z٦١٠٠‬ﻭﺗﺴـــﻤﺢ ﺍﻟﻄﺎﺑﻌﺔ ﺇﺗﺶ ﺑﻲ ﺳﺎﻳﺘﻜﺲ ﺇﻛﺲ‬

‫ﺍﻟﺜﺎﻣﻨـــﺔ ﻋﻠﻰ ﺍﻟﺘﻮﺍﻟﻲ ﻓﻲ ﺍﻟﻤﻌـــﺮﺽ ﺁﻻﺕ ﻭﻣﻌﺪﺍﺕ‬

‫ﺇﻝ ‪ ١٥٠٠‬ﺑﺎﻻﻧﺘﻘﺎﻝ ﺑﺴﻬﻮﻟﺔ ﺑﻴﻦ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺄﺭﺑﻌﺔ ﻭﺳﺘﺔ‬

‫ﻣﻦ ﺩﻭﺭﺳـــﺖ ﻭﺳـــﻴﻜﻮ‪ ،‬ﻓﺎﻟﻄﺎﺑﻌﺔ ﺩﻭﺭﺳـــﺖ ﺁﺭ ﺇﺗﺶ‬

‫ﻭﺛﻤﺎﻧﻴﺔ ﺃﻟﻮﺍﻥ‪ ،‬ﻭﺑﺴﺮﻉ ﺗﺼﻞ ﻟﻐﺎﻳﺔ ‪ ١٢٤‬ﻣﺘﺮ ﻣﺮﺑﻊ ﻓﻲ‬

‫ﺃﻭ ‪ ٨٠٠‬ﻫﻲ ﻃﺎﺑﻌﺔ ﺻﻨﺎﻋﻴﺔ ﻣﺴـــﻄﺤﺔ ﺗﻌﻤﻞ ﺑﺘﻘﻨﻴﺔ‬

‫ﺍﻟﺴـــﺎﻋﺔ‪ .‬ﺃﻣﺎ ﺍﻟﻄﺎﺑﻌﺔ ﺇﺗﺶ ﺑﻲ ﺩﻳﺰﺍﻳﻦ ﺟﺖ ‪L٦٥٥٠٠‬‬

‫ﺍﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﻭﺗﺴﺘﺨﺪﻡ ﺗﻘﻨﻴﺔ )ﻛﻮﺍﺩﺭﻭ‬

‫ﺟﻲ ﺇﺱ ﺇﺱ‬ ‫ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ‬

‫ﺫﺍﺕ ﺍﻟﺴـــﺘﺔ ﺃﻟـــﻮﺍﻥ ﻓﺘﻮﻓـــﺮ ﺗﻌـــﺪﺩﴽ ﻓـــﻲ ﺍﻻﺳـــﺘﺨﺪﺍﻡ‬

‫ﺃﺭﺍﻱ( ﺑﺂﻟﻴﺔ ﺗﺴـــﻤﺢ ﺑﺘﻐﺬﻳﺔ ﻣﺴﺘﻤﺮﺓ ﻟﻸﻟﻮﺍﺡ ﻭﺗﻤﺘﺎﺯ‬

‫ﺳـــﻮﻑ ﺗﻘﺪﻡ ﺟـــﻲ ﺇﺱ ﺇﺱ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ ﺍﻧﻄﻼﻕ‬ ‫ﻃﺎﺑﻌﺔ ﺑﻮﻻ ﺟـــﺖ ‪ ٣٢٠٦D-PS‬ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﺠﺪﻳﺪﺓ‬

‫ﻓـــﻲ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺪﺍﺧﻠﻴـــﺔ ﻭﺍﻟﺨﺎﺭﺟﻴﺔ ﻋﻠﻰ ﺣﺪ ﺳـــﻮﺍﺀ‬

‫ﺑﻄﺎﻗـــﺔ ﺇﻧﺘﺎﺟﻴﺔ ﺗﺒﻠﻎ ‪ ٢١٦‬ﻟﻮﺣﴼ ﻓﻲ ﺍﻟﺴـــﺎﻋﺔ )ﻗﻴﺎﺱ‬

‫ﻣﺴـــﺘﺨﺪﻣﺔ ﺃﺣﺒﺎﺭ ﺍﻟﻼﺗﻴﻜﺲ‪ ،‬ﻓﻲ ﺣﻴـــﻦ ﺃﻥ ﺍﻟﻄﺎﺑﻌﺔ‬

‫‪ ١٢٥x٨٠‬ﺳﻢ(‪.‬‬

‫ﺇﺗﺶ ﺑﻲ ﺳـــﺎﻳﺘﻜﺲ ‪ FB٩٥٠‬ﻫﻲ ﻃﺎﺑﻌﺔ ﻣﺴـــﻄﺤﺔ‬

‫ﺃﻣﺎ ﺍﻟﻄﺎﺑﻌﺔ ﺳﻴﻜﻮ ﻛﻮﻟﺮ ﺑﻴﻨﺘﺮ ﻓﻬﻲ ﻃﺎﺑﻌﺔ ﻧﻔﺚ ﺍﻟﺤﺒﺮ‬

‫ﺗﻌﻤﻞ ﺑﺎﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﻭﺗﺘﻤﻊ ﺑﺨﻴﺎﺭ ﻣﻦ‬

‫ﻭﺗﺘﻤﺘﻊ ﺑﺨﺎﺻﻴﺔ ﺭﺅﻭﺱ ﻧﻔـــﺚ ﺍﻟﺤﺒﺮ ﻋﺎﻟﻴﺔ ﺍﻟﺬﺑﺬﺑﺔ‬

‫ﺍﻟﻠﻔﺔ ﺇﻟﻰ ﺍﻟﻠﻔﺔ‪ .‬ﺑﻴﻨﻤﺎ ﺗﺘﻤﺘﻊ ﺍﻟﻄﺎﺑﻌﺔ ﺇﺗﺶ ﺑﻲ ﺩﻳﺰﺍﻳﻦ‬

‫ﺍﻟﺠﺪﻳـــﺪﺓ ﻭﺍﻟﺘـــﻲ ﻳﻤﻜـــﻦ ﺍﺳـــﺘﺨﺪﺍﻣﻬﺎ ﺑﻄﺮﻳﻘﺘﻴﻦ‪:‬‬

‫ﺟـــﺖ ‪ Z٦١٠٠‬ﻭﺍﻟﺘـــﻲ ﺗﺄﺗﻲ ﻫﻲ ﺍﻷﺧـــﺮﻯ ﺑﻨﻤﻮﺫﺟﻲ‬

‫ﺍﻷﻭﻟﻰ ﻭﻫﻲ ﺛﻤﺎﻧﻴﺔ ﺃﻟﻮﺍﻥ ﺑﻮﺍﻗﻊ ﺭﺃﺱ ﻭﺍﺣﺪ ﻟﻜﻞ ﻟﻮﻥ‬

‫ﺍﻟﺤﺠﻤﻴﻦ ‪ ٤٢‬ﻭ‪ ٦٠‬ﺇﻧﺸﴼ ﺑﺘﻄﺒﻴﻘﺎﺕ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﻔﻨﻮﻥ‬

‫ﻟﻄﺒﺎﻋﺔ ﺍﻟﺼﻮﺭ ﺃﺣﺎﺩﻳﺔ ﺍﻟﻠـــﻮﻥ ﻭﺍﻟﺼﻮﺭ ﻋﺎﻟﻴﺔ ﺍﻟﺠﻮﺩﺓ‪،‬‬

‫ﺍﻟﺠﻤﻴﻠﺔ ﻭﺍﻟﺼﻮﺭ‪ ،‬ﻭﺍﻟﻤﻠﺼﻘﺎﺕ ﺍﻟﺠﺪﺍﺭﻳﺔ‪ ،‬ﻭﺍﻟﺨﺮﺍﺋﻂ‪.‬‬

‫ﺃﻣﺎ ﺍﻟﻄﺮﻳﻘﺔ ﺍﻟﺜﺎﻧﻴﺔ ﻓﻬﻲ ﺑﻮﺍﻗﻊ ﺃﺭﺑﻌﺔ ﺃﻟﻮﺍﻥ ﻣﻊ ﺭﺃﺳﻴﻦ‬

‫ﻭﺳﺘﻘﺎﻡ ﻧﺪﺓ ﻋﻦ ﺃﺣﺒﺎﺭ ﺍﻟﻼﺗﻴﻜﺲ ﻟﻌﻤﻼﺀ ﺇﺗﺶ ﺑﻲ‪.‬‬

‫ﻟﻜﻞ ﻟﻮﻥ ﻭﺫﻟﻚ ﻟﺘﺤﻘﻴﻖ ﺃﻋﻠﻰ ﺇﻧﺘﺎﺟﻴﺔ‪.‬‬

‫ﻛﺎﻧﻮﻥ‬

‫ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺲ‬

‫ﻭﻣﺼﻤﻤﺔ ﻹﻧﺘﺎﺝ ﺃﻟﻮﺍﻥ ﻣﻤﺘﺎﺯﺓ ﻓﻲ ﺿﻮﺀ ﺍﻟﺸﻤﺲ‪.‬‬

‫ﻓﻴﻤـــﺎ ﺳـــﺘﻘﺪﻡ ﻛﺎﻧﻮﻥ ﺃﺣﺪﺙ ﻣﺎ ﻟﺪﻳﻬﺎ ﻣﻦ ﺗﺸـــﻜﻴﻠﺔ‬

‫ﻟـــﻢ ﺗﻐﺐ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺲ ﻋﻦ ﺍﻟﻤﻌـــﺮﺽ ﻗﻂ ﻣﻨﺬ‬

‫ﻃﺎﺑﻌﺎﺕ ﺇﻳﻤﻴﺞ ﺑﻮﺭﺟـــﺮﺍﻑ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻌﺮﻳﺾ‪،‬‬

‫ﺇﻗﺎﻣﺘﻪ‪ ،‬ﻓﻬﺬﻩ ﻫﻲ ﻣﺸـــﺎﺭﻛﺘﻪ ﺍﻟﺜﺎﻧﻴﺔ ﻋﺸﺮﺓ ﻓﻲ ﻭﺍﻟﺘﻲ‬

‫ﻛﻮﻟﺮ ﺟﺖ ﺍﻟﻬﻨﺪ‬

‫ﻛﻤـــﺎ ﺳـــﺘﻌﺮﺽ ﻣﻨﺘﺠﺎﺕ ﺗﻠﺒـــﻲ ﺍﺣﺘﻴﺎﺟـــﺎﺕ ﺟﻤﻴﻊ‬

‫ﺳﺘﻘﺪﻡ ﻣﻦ ﺧﻼﻟﻬﺎ ﻧﻈﺎﻡ ﺍﻟﺮﻭﺑﻮﺕ ﻟﻠﺘﻌﺒﺌﺔ ﺍﻵﻟﻴﺔ ﻋﺎﻟﻲ‬

‫ﺳﺘﻌﺮﺽ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻬﻨﺪﻳﺔ ﺍﻟﻤﺼﻨﻌﺔ ﻟﻄﺎﺑﻌﺎﺕ ﺍﻟﻘﻄﻊ‬

‫ﻣﺴـــﺘﻮﺍﺕ ﺍﻹﻧﺘـــﺎﺝ ﻣـــﻦ ﻧﻤـــﺎﺫﺝ ﺃﺣﺒـــﺎﺭ ﺍﻷﺻﺒـــﺎﻍ‬

‫ﺍﻟﺴـــﺮﻋﺔ )ﻭﺍﻟﺬﻱ ﻳﻄﻠﻖ ﻋﻠﻴﻪ ﺍﺧﺘﺼﺎﺭﴽ ﺍﺳـــﻢ ﻫﺎﻝ(‪،‬‬

‫ﺫﺍﺕ ﺍﻟﺨﻤﺴـــﺔ ﺃﻟـــﻮﺍﻥ ﻟﻜﻠﻒ ﺍﻟﺘﺸـــﻐﻴﻞ ﺍﻟﻤﻨﺨﻔﻀﺔ‬

‫ﻭﻃﺎﺑﻌﺔ ﺍﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ ﺫﺍﺕ ﺍﻟﺨﻤﺴﺔ ﺃﻣﺘﺎﺭ‬

‫ﻭﺍﻟﺴـــﺮﻋﺔ ﺍﻟﻌﺎﻟﻴﺔ ﺇﻟـــﻰ ﺃﺩﻭﺍﺕ ﺃﺣﺒـــﺎﺭ ﺍﻷﺻﺒﺎﻍ ﺫﺍﺕ‬

‫ﺁﺭ ﺗـــﻲ ﺁﺭ‪ ،‬ﻭﺍﻟﻄﺎﺑﻌﺔ ﺍﻟﻤﺴـــﻄﺤﺔ ﺍﻟﻤﻬﺠﻨﺔ ﻧﺎﻧﻮﺟﺖ‬

‫ﺍﻻﺛﻨﻲ ﻋﺸـــﺮ ﻟﻮﻧﴼ‪ .‬ﺑﻴﻨﻤـــﺎ ﺗﺘﻀﻤﻦ ﻗﺎﺋﻤـــﺔ ﺍﻟﻨﻤﺎﺫﺝ‬

‫‪ ٢‬ﺫﺍﺕ ﺍﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﺫﺍﺕ ﺍﻟﺪﻗﺔ ﺍﻟﻌﺎﻟﻴﺔ‬

‫ﺍﻟﺠﺪﻳﺪﺓ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺘﺼﻤﻴﻢ ﺑﺎﻟﻜﻮﻣﺒﻴﻮﺗﺮ ﻭﺍﻟﻤﻌﺪﺓ‬ ‫ﻟﻺﻃـــﻼﻕ ﻛ ً‬ ‫ﻼ ﻣﻦ ﻃﺎﺑﻌﺎﺕ ‪ iPF٧٥٠‬ﻭ‪iPF٧٥٥‬‬

‫ﻭﺃﺣﺒﺎﺭ ﺍﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ ﺍﻟﻠﻤﺎﻋﺔ‪.‬‬ ‫ﻭﻫﺎﻝ ﻫﻮ ﻧﻈﺎﻡ ﺭﻭﺑﻮﺕ ﺁﻟﻲ ﺑﺎﻟﻜﺎﻣﻞ ﻣﺼﻤﻢ ﻟﻠﻌﻤﻞ‬

‫ﻭ‪ iPF٦٥٠‬ﻭ‪ ،iPF٦٥٥‬ﻭﺍﻟﻄﺎﺑﻌﺘـــﺎﻥ ﺇﻳﻤﻴـــﺢ‬

‫ﺑﺎﻟﺘﺰﺍﻣﻦ ﻣﻊ ﻛﺎﻓﺔ ﻃﺎﺑﻌﺎﺕ ﺟﻴﺘﻲ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﻤﺴﻄﺤﺔ‪،‬‬

‫ﺫﺍﺕ ﺍﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴـــﺮ‪ ،‬ﻭﺍﻟﻤـــﺰﻭﺩﺓ ﺑﺎﺛﻨﻲ ﻋﺸـــﺮ ﻃﻴﻔﴼ‬ ‫ﻟــــ ‪ ٢٥٦‬ﺭﺃﺱ ﻃﺒﺎﻋـــﺔ ﻣﻦ ﻧـــﻮﻉ ﻧﻮﻓﺎ ﻭﻟﺪﻳﻬﺎ ﺳـــﺘﺔ‬ ‫ﺃﻟﻮﺍﻥ‪ ،‬ﻭﺗﻌﻤﻞ ﺍﻟﻄﺎﺑﻌﺔ ﺑﺴـــﺮﻋﺔ ‪ ١٣٠-١٢٠‬ﻣﺘﺮﴽ ﻓﻲ‬ ‫ﺍﻟﺴـــﺎﻋﺔ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ ﺳـــﻴﺘﻢ ﻋـــﺮﺽ ﺍﻟﻄﺎﺑﻌﺔ ﺑﻮﻻ‬ ‫ﺟـــﺖ ‪ ،٣٢٠٤DX-PS‬ﻭﺗﺄﺗـــﻲ ﻫـــﺬﻩ ﺍﻟﻄﺎﺑﻌﺔ ﺫﺍﺕ‬ ‫ﺍﻷﺭﺑﻌﺔ ﺃﻟـــﻮﺍﻥ ﺑﺜﻤﺎﻧﻴﺔ ﺃﻃﺒﺎﻑ ﻟﺮﺅﻭﺱ ﻧﻮﻓﺎ ﻭﺗﺘﻤﺘﻊ‬ ‫ﺑﺴﺮﻋﺔ ﺗﺒﻠﻎ ‪ ٨٠-٦٠‬ﻣﺘﺮﴽ ﻓﻲ ﺍﻟﺴﺎﻋﺔ‪.‬‬ ‫ﻛﻤـــﺎ ﻭﺳـــﺘﻌﺮﺽ ﺷﺎﺷـــﺎﺕ ‪ LED‬ﺍﻟﻌﻤﻼﻗـــﺔ ﻭﺍﻟﺘﻲ‬ ‫ﺗﻨﺎﺳـــﺐ ﺍﻟﻌﻤـــﻞ ﻓـــﻲ ﻣﺨﺘﻠـــﻒ ﺍﻟﻈـــﺮﻭﻑ ﺍﻟﻤﻨﺎﺧﻴﺔ‬

‫ﺍﻟﻜﺒﻴـــﺮ ﺍﻟﻤﺬﻳﺒﺔ ﺍﻟﻨﻤﺎﺫﺝ ﺍﻟﺘﺎﻟﻴـــﺔ‪ :‬ﻛﻮﻟﺮ ﺟﺖ ﻧﺒﺘﻮﻥ‪،‬‬ ‫ﻛﻮﻟﺮ ﺟﺖ ﺗﻴﺮﺍ ﻭﻛﻮﻟﺮ ﺟﺖ ﺁﻱ ﺁﺭ ﺁﻱ ﺇﺱ‪.‬‬ ‫ﻭﻛﻮﻟـــﺮ ﺟـــﺖ ﻧﺒﺘﻮﻥ ﻫـــﻲ ﻃﺎﺑﻌﺔ ﺑﻘﻴـــﺎﺱ ‪ ٣,٢‬ﻣﺘﺮ‬ ‫ﻟﻄﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ ﻭﺗﻌﺘﻤﺪ ﻋﻠﻰ ﺭﺅﻭﺱ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻣـــﻦ ﻛﻮﻧﻴﻜﺎ ﻣﻴﻨﻮﻟﺘﺎ‪ ،‬ﻭﻫـــﻲ ﺗﺠﺘﺬﺏ ﺍﻟﻌﻤﻼﺀ ﺍﻟﺬﻳﻦ‬ ‫ﻟﺪﻳﻬـــﻢ ﻃﺎﺑﻌـــﺎﺕ ﻣﺬﻳﺒﺔ ﺃﺻ ً‬ ‫ﻼ ﻭﻓﻲ ﻧﻴﺘﻬﻢ ﺗﻮﺳـــﻌﺔ‬ ‫ﺃﻋﻤﺎﻟﻬﻢ ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﻃﺎﺑﻌﺎﺕ ﻣﺬﻳﺒـــﺔ ﻓﺎﺋﻘﺔ ﺍﻟﺠﻮﺩﺓ‬

‫ﻣﻨﻴﺮﺓ ﺍﻟﺨﻄﻴﺐ‪ ،‬ﻣﺪﻳﺮ ﺍﻷﻋﻤﺎﻝ ﻓﻲ ﺷﺮﻛﺔ‬

‫ﺇﻟﻴﺎﺱ ﺑﺨﺎﺯﻱ‪ ،‬ﻣﺪﻳﺮ ﻗﺴﻢ ﻧﻈﻢ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻓﻴﺸﺎﻝ ﻏﻮﻫﻞ‪ ،‬ﻣﺪﻳﺮ ﺍﻹﻧﺘﺎﺝ ﻓﻲ ﺷﺮﻛﺔ‬

‫ﻛﻮﻧﺎﻝ ﺃﻓﺎﺭﻱ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻹﻗﻠﻴﻤﻲ ﻷﻋﻤﺎﻝ‬

‫ﺟﻲ ﺇﺱ ﺇﺱ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ‬

‫ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﺟﻴﻔﻴﻦ ﺟﺮﺍﻓﻴﻜﺲ‬

‫ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ ﻟﺪﻯ ﺷﺮﻛﺔ ﺇﺗﺶ ﺑﻲ‬ ‫ﺟﺮﺍﻓﻴﻜﺲ ﺳﻮﻟﻮﺷﻨﺰ ﺑﺰﻧﺲ ﺇﻧﺪﺳﺘﺮﻳﺎﻝ‬ ‫ﺳﻮﻟﻮﺷﻨﺰ – ﺇﺗﺶ ﺑﻲ ﺳﺎﻳﺘﻜﺲ‬

‫ﺑﻮﺭﺟﺮﺍﻑ ‪ iPF٧٥٠‬ﻭ‪ iPF٧٥٥‬ﻫﻲ ﻣﻦ ﻃﺎﺑﻌﺎﺕ‬

‫ﺇﺫ ﻳﻤﻜﻨـــﻪ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ ﺍﻟﻤﻮﺍﺩ ﺑﺎﻟﺘﺰﺍﻣﻦ ﻋﻠﻰ ﻃﺎﺑﻌﺘﻲ‬

‫ﻟﻠﻄﺒﺎﻋـــﺔ ﺍﻟﺨﺎﺭﺟﻴﺔ‪ .‬ﺃﻣﺎ ﻛﻮﻟﺮ ﺟﺖ ﺗﻴﺮﺍ ﻓﻬﻲ ﻃﺎﺑﻌﺔ‬

‫‪ A٠/“٣٦‬ﻣﺼﻤﻤـــﺔ ﻟﺒﻴﺌﺔ ﺍﻟﺘﺼﺎﻣﻴـــﻢ ﺑﺎﻟﻜﻮﻣﺒﻴﻮﺗﺮ‪،‬‬

‫ﺟﻴﺘﻲ ﻣﺴـــﻄﺤﺘﻴﻦ ﻭﻭﺍﻗﻌﺘﺎﻥ ﻇﻬﺮﴽ ﺇﻟﻰ ﻇﻬﺮ ﻭﺫﻟﻚ‬

‫ﺑﻘﻴـــﺎﺱ ‪ ١,٦‬ﻣﺘـــﺮ ﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴـــﺮ ﻭﺗﻌﺘﻤﺪ‬

‫ﺃﻣـــﺎ ﺍﻟﻄﺎﺑﻌﺘـــﺎﻥ ‪ iPF٦٥٠‬ﻭ‪ iPF٦٥٥‬ﻓﻬـــﻲ ﻣـــﻦ‬

‫ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﺗﻘﻨﻴﺔ ﺟﺪﻳﺪﺓ‪ .‬ﺃﻣﺎ ﺍﻵﻟﺔ ﺟﺖ ﺳﺒﻴﺪ ﺇﻛﺲ‬

‫ﻋﻠـــﻰ ﺭﺅﻭﺱ ﺍﻟﻄﺒﺎﻋـــﺔ ﻣﻦ ﻛﻮﻧﻴـــﻜﺎ ﻣﻴﻨﻮﻟﺘﺎ‪ ،‬ﻭﻫﻲ‬

‫ﻃﺎﺑﻌـــﺎﺕ ‪ A١/“٢٤‬ﻭﺍﻟﺘﻲ ﺗﻠﺒـــﻲ ﺍﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﻘﻄﺎﻉ‬

‫ﺇﻝ ﻓﺘﺘﻤﻴـــﺰ ﺑﺜﻤﺎﻧﻴﺔ ﻭﺃﺭﺑﻌﻴﻦ ﻃﻴﻔﴼ ﻭ‪ ٨٠‬ﺭﺃﺱ ﻃﺒﺎﻋﺔ‬

‫ﻣﺨﺼﺼﺔ ﻟﻠﻌﻤﻼﺀ ﺍﻟﺬﻳﻦ ﻓﻲ ﻧﻴﺘﻬﻢ ﺍﻻﺳﺘﺜﻤﺎﺭ ﻓﻲ‬

‫ﺫﺍﺗﻪ ﺇﻻ ﺃﻧﻬﺎ ﺗﺄﺗﻲ ﺑﺘﺼﻤﻴﻢ ﻣﺪﻣﺞ ﺃﻛﺜﺮ‪.‬‬

‫ﻭﻫـــﻲ ﺗﻄﺒـــﻊ ﺑﺄﺭﺑﻌـــﺔ ﺃﻟـــﻮﺍﻥ ﺑﻮﺍﻗـــﻊ ‪ ٣٠٠‬ﻧﻘﻄﺔ ﻓﻲ‬

‫ﻃﺎﺑﻌـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺪﺍﺧﻠﻴﺔ ﻋﺎﻟﻴﺔ ﺍﻟﺠﻮﺩﺓ‪ .‬ﻓﻲ ﺣﻴﻦ‬

‫ﺍﻹﻧـــﺶ‪ ،‬ﻭﺗﺘﻤﺘﻊ ﻃﺎﺑﻌـــﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴـــﺮ ﻫﺬﻩ ﺑﻄﺎﻗﺔ‬

‫ﺃﻥ ﻛﻮﻟـــﺮ ﺟـــﺖ ﺁﻱ ﺁﺭ ﺁﻱ ﺇﺱ ﻫﻲ ﻃﺎﺑﻌﺔ ﺑﻘﻴﺎﺱ‬

‫ﺇﻧﺘﺎﺟﻴﺔ ﻗﺪﺭﻫﺎ ‪ ٢٨٠‬ﻣﺘﺮﴽ ﻣﺮﺑﻌﴼ ﻓﻲ ﺍﻟﺴﺎﻋﺔ ﻓﻲ ﺣﺎﻟﺔ‬

‫‪ ٣,٢‬ﻣﺘـــﺮﴽ ﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴﺮ ﻛﺬﻟـــﻚ ﻭﺗﻌﺘﻤﺪ‬

‫ﻃﺒﺎﻋـــﺔ ﺍﻷﻟﻮﺍﺡ‪ .‬ﺃﻣـــﺎ ﺍﻵﻟﺔ ﻧﺎﻧﻮﺟـــﺖ ‪ ٢‬ﻓﻬﻲ ﺃﻓﻀﻞ‬

‫ﻋﻠـــﻰ ﺭﺅﻭﺱ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﺯﺍﺭ ﺇﻟﻜﺘﺮﻭﻥ ﻫﺬﻩ ﺍﻟﻤﺮﺓ‪،‬‬

‫ﻃﺎﺑﻌﺔ ﺭﻗﻤﻴﺔ ﻣﺴـــﻄﺤﺔ ﻣﻦ ﺻﻨﻊ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸﻨﺲ‬

‫ﻭﻫﻲ ﺗﺠﺘﺬﺏ ﺍﻟﻌﻤﻼﺀ ﺍﻟﺮﺍﻏﺒﻴﻦ ﻓﻲ ﺍﻻﺳﺘﺜﻤﺎﺭ ﻓﻲ‬

‫ﻭﺗﻤﺘﺎﺯ ﺑﻌﺸﺮﻳﻦ ﺭﺃﺱ ﻃﺒﺎﻋﺔ ﻣﻦ ﺭﻳﻜﻮ‪.‬‬

‫ﺍﻟﻄﺎﺑﻌﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻋﺎﻟﻴﺔ ﺍﻟﺴﺮﻋﺔ‪.‬‬

‫ﺟﻴﻔﻴﻦ ﺟﺮﺍﻓﻴﻜﺲ‬ ‫ﻭﺳـــﺘﻌﺮﺽ ﺟﻴﻔﻴـــﻦ ﺟﺮﺍﻓﻴﻜـــﺲ ﻓـــﻲ ﻣﺸـــﺎﺭﻛﺘﻬﺎ‬

‫ﺍﻹﻋﻼﻧﻴـــﺔ ﻭﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﺠﺮﺍﻓﻴﻜـــﻲ )ﺇﺱ ﺟـــﻲ ﺁﻱ(‬

‫ﺍﻟﺘﻔﺎﺅﻝ ﻟﻠﻌﺎﻡ ﺍﻟﺠﺪﻳﺪ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ‪“: :‬ﺭﻏﻢ ﺃﻥ ﺍﻟﻌﺎﻡ ‪٢٠٠٩‬‬

‫ﻟﻼﻃﻼﻉ ﻋﻠﻰ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺤﺪﻳﺜﺔ ﻻ ﺳـــﻴﻤﺎ ﺗﻘﻨﻴﺎﺕ‬

‫ﺍﻟﺴﻨﻮﻱ ﺍﻟﺜﺎﻧﻲ ﻋﺸﺮ ﻭﺫﻟﻚ ﻋﻠﻰ ﺃﺭﺽ ﻣﺮﻛﺰ ﻣﻌﺎﺭﺽ‬

‫ﻛﺎﻥ ﻋﺎﻣـــﴼ ﺻﻌﺒﴼ ﻋﻠﻰ ﺍﻟﺠﻤﻴﻊ‪ ،‬ﺇﻻ ﺃﻥ ﻛﺎﻧﻮﻥ ﺍﻟﺸـــﺮﻕ‬

‫ﺍﻷﺣﺒـــﺎﺭ ﻏﻴـــﺮ ﺫﺍﺕ ﺍﻟﻤﺮﻛﺒﺎﺕ ﺍﻟﻌﻀﻮﻳـــﺔ ﺍﻟﻤﺘﻄﺎﻳﺮﺓ‬

‫ﻣﻄﺎﺭ ﺩﺑﻲ‪ ،‬ﻭﻫﺬﺍ ﺍﻟﺤﺪﺙ ﺍﻟﻤﺘﺨﺼﺺ ﻭﺍﻟﺬﻱ ﺗﻨﻈﻤﻪ‬

‫ﺍﻷﻭﺳـــﻂ ﺗﻤﻜﻨـــﺖ ﻭﺑﺠـــﺪﺍﺭﺓ ﻣـــﻦ ﺍﻟﻤﺤﺎﻓﻈـــﺔ ﻋﻠﻰ‬

‫ﻭﺗﻜﺎﻣﻞ ﺍﻟﻠﻮﺣﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ“‪.‬‬

‫ﺷـــﺮﻛﺔ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ ﺃﻛﺴـــﺒﻮ ﻛﻮﻧﺴﻠﺘﺲ ﻣﺨﺼﺺ‬

‫ﻣﺴﺘﻮﻯ ﺍﻟﻤﺒﻴﻌﺎﺕ ﺍﻟﺬﻱ ﺣﻘﻘﻨﺎﻩ ﻓﻲ ﺍﻟﻌﺎﻡ ﺍﻟﺴﺎﺑﻖ ﺃﻱ‬

‫ﻓﻴﻤﺎ ﻳﻌﻠﻖ ﻃﺎﺭﻕ ﺍﻟﺒﻨﺎﻥ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻤﻨﻄﻘﺔ ﺍﻟﺨﻠﻴﺞ‬

‫ﻟﻼﻓﺘـــﺎﺕ ﺍﻟﺨﺎﺭﺟﻴـــﺔ ﻭﺻﻨﺎﻋـــﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻟﺴـــﻜﺮﻳﻦ‬

‫‪ .٢٠٠٨‬ﻟﻘﺪ ﺷـــﺎﻫﺪﻧﺎ ﻓﻲ ﺍﻟﻮﺍﻗﻊ ﻧﻤـــﻮﴽ ﻓﻲ ﺍﻟﻌﺪﻳﺪ ﻣﻦ‬ ‫ﺍﻷﺳﻮﺍﻕ‪ ،‬ﻭﺍﻟﺠﻤﻴﻊ ﺃﻛﺜﺮ ﺗﻔﺎﺅ ً‬ ‫ﻻ ﺑﺎﻟﺴﻨﺔ ﺍﻟﺠﺪﻳﺪﺓ ﻭﻧﺘﻮﻗﻊ‬

‫ﻓﻲ ﻓﻮﺟﻲ ﻓﻴﻠﻢ ﺳﻴﺮﻳﻜﻮﻝ ﻋﻠﻰ ﺍﻷﻣﺮ ﺑﺎﻟﻘﻮﻝ‪” :‬ﻟﻘﺪ‬ ‫ﻛﺎﻥ ﻣﻌـــﺮﺽ ﺍﻟﻌﻼﻣﺎﺕ ﻭﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﺠﺮﺍﻓﻴﻜﻲ ﻭﻻ‬

‫ﻓﻲ ﺑﻠﺪﻳﺔ ﺩﺑﻲ‪.‬‬

‫ﺃﻥ ﻳﻜـــﻮﻥ ﻣﻌـــﺮﺽ ﺍﻟﻠﻮﺣـــﺎﺕ ﺍﻹﻋﻼﻧﻴـــﺔ ﻭﺍﻟﺘﺼﻮﻳﺮ‬

‫ﺯﺍﻝ ﺍﻟﻤﻌـــﺮﺽ ﺍﻟﺬﻱ ﻳﺘﺨﺬ ﻣﻘﻴﺎﺳـــﴼ ﻟﻠﺘﻄﻮﺭ ﺍﻟﺮﻗﻤﻲ‬

‫ﻭﻳﺴـــﺘﻤﺮ ﺍﻟﻌﺎﺭﺿﻮﻥ ﻓﻲ ﺗﻘﻴﻴـــﻢ ﺍﻟﻤﻌﺮﺽ ﻣﻦ ﺑﻴﻦ‬

‫ﺍﻟﺠﺮﺍﻓﻴﻜـــﻲ ‪ ٢٠١٠‬ﺑﺪﺍﻳـــﺔ ﻫـــﺬﺍ ﺍﻟﺘﻔﺎﺅﻝ‪ .‬ﻟﻘـــﺪ ﺗﺄﺛﺮﺕ‬

‫ﺍﻟـــﺬﻱ ﺗﺸـــﻬﺪﻩ ﺍﻟﺼﻨﺎﻋـــﺔ‪ ،‬ﻭﻫﺬﺍ ﺍﻟﺤـــﺪﺙ ﻛﺬﻟﻚ ﻫﻮ‬

‫ﺃﺑـــﺮﺯ ﺍﻟﻤﺆﺷـــﺮﺍﺕ ﺍﻟﻮﺍﻋـــﺪﺓ ﻋﻠﻰ ﺍﻧﺘﻌـــﺎﺵ ﺍﻻﻗﺘﺼﺎﺩ‬

‫ﺍﻟﻨﺴﺨﺔ ﺍﻷﺧﻴﺮﺓ ﻣﻦ ﺍﻟﻤﻌﺮﺽ ﻧﻮﻋﴼ ﺑﻌﺪﺩ ﺍﻟﺤﻀﻮﺭ‪ ،‬ﺇﻻ‬

‫ﺍﻟﺒﻮﺍﺑـــﺔ ﺍﻷﻭﺳـــﻊ ﻟﻔﻮﺟﻲ ﻓﻴﻠـــﻢ ﺳـــﻴﺮﻳﻜﻮﻝ ﻭﺍﻟﻌﻮﻥ‬

‫ﺧـــﻼﻝ ﺍﻟﻌـــﺎﻡ ‪ ،٢٠١٠‬ﻓﺈﺟﻤـــﺎﻉ ﺍﻵﺭﺍﺀ ﻋﻠـــﻰ ﻣـــﺪﻯ‬

‫ﺃﻧﻨﺎ ﺍﻧﺒﻬﺮﻧﺎ ﺑﻤﺴﺘﻮﻯ ﺍﻟﺰﻭﺍﺭ ﻭﻧﻮﻋﻴﺘﻬﻢ“‪.‬‬

‫ﻟﻠﺤﻠـــﻮﻝ ﺍﻟﺮﻗﻤﻴـــﺔ ﻟﺘﻌﺰﻳﺰ ﺗﺸـــﻜﻴﻠﺘﻨﺎ ﺍﻟﻤﺘﻜﺎﻣﻠﺔ ﻣﻦ‬

‫ﺍﻟﺤـــﺪﺙ ﻳﻀﻴﻒ ﺇﻟﻰ ﻧﻈﺮﺓ ﺍﻟﺒﻨـــﻚ ﺍﻟﺪﻭﻟﻲ ﺍﻟﻤﺘﻮﻗﻌﺔ‬

‫ﻭﻳﻀﻴﻒ ﺇﻟﻴﺎﺱ ﺑﺨﺎﺯﻱ‪ ،‬ﻣﺪﻳﺮ ﻗﺴـــﻢ ﻧﻈﻢ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻤﻨﺘﺠﺎﺕ ﻭﺑﻨﺎﺀ ﻋﻼﻗﺎﺕ ﺃﻗﻮﻯ ﻣﻊ ﺍﻟﻌﻤﻼﺀ“‪.‬‬

‫ﻟﻤﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻓﻲ ﺗﻮﻗﻌﺎﺗﻪ ﺍﻷﺧﻴﺮﺓ ﺣﻮﻝ‬

‫ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﺟﻴﻔﻴﻦ ﺟﺮﺍﻓﻴﻜﺲ‪ ” :‬ﻣﻌﺮﺽ ﺍﻟﺸـــﺮﻕ‬

‫ﻭﺳـــﺘﻌﺮﺽ ﺃﺛﻨـــﺎﺀ ﺍﻟﻤﻌـــﺮﺽ ﺃﺣـــﺪﺙ ﺍﻟﻤﻨﺘﺠـــﺎﺕ‬

‫ﺍﻟﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ .‬ﻭﻳﺘﻮﻗﻊ ﺍﻟﺒﻨﻚ ﺃﻥ‬

‫ﺍﻷﻭﺳـــﻂ ﻟﻠﻮﺣﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ﻭﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﺠﺮﺍﻓﻴﻜﻲ‬

‫ﻭﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺤﺪﻳﺜﺔ ﻣﻦ ﺻﻨﺎﻋﺎﺕ ﺍﻹﻋﻼﻥ ﻭﻣﻌﺪﺍﺕ‬

‫ﻳﺮﻓـــﻊ ﺗﻌﺎﻓﻲ ﺍﻻﻗﺘﺼـــﺎﺩ ﺍﻟﻌﺎﻟﻤﻲ ﺍﻟﻨﻤـــﻮ ﻓﻲ ﻣﻨﻄﻘﺔ‬

‫ﻫـــﻮ ﺍﻟﻤﻜﺎﻥ ﺍﻟـــﺬﻱ ﻳﻤﻜﻨـــﻚ ﺃﻥ ﺗﺮﻯ ﻓﻴـــﻪ ﺃﺣﺪﺙ‬

‫ﺍﻟﻬﻨﺪﺳـــﺔ ﺍﻟﻤﻌﻤﺎﺭﻳـــﺔ ﻭﺍﻟﻼﻓﺘـــﺎﺕ ﻭﺍﻟﻤﻠﺼﻘـــﺎﺕ‬

‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺷـــﻤﺎﻝ ﺇﻓﺮﻳﻘﻴﺎ ﺑﻮﺍﻗﻊ ‪ ٤‬ﺑﺎﻟﻤﺎﺋﺔ‬

‫ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﻌﻼﻣﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ‪،‬‬

‫ﺍﻟﺠﺪﺍﺭﻳـــﺔ ﻭﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﺮﻗﻤـــﻲ ﻭﻣﺮﺍﻛـــﺰ ﺍﻟﺮﺳـــﺎﺋﻞ‬

‫ﻓـــﻲ ﺍﻟﻌﺎﻡ ‪ ،٢٠١٠‬ﻭﺗﻘﻮﻝ ﻫـــﺬﻩ ﺍﻟﺘﻮﻗﻌﺎﺕ ﺃﻥ ﺍﻷﺟﺰﺍﺀ‬

‫ﻓﻨﺤـــﻦ ﻧﻌﺪﻩ ﺃﻓﻀـــﻞ ﻧﻘﻄﺔ ﺍﻟﺘﻘـــﺎﺀ ﻹﻗﺎﻣﺔ ﺍﻟﺼﻼﺕ‬

‫ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﺠﺮﺍﻓﻴﻜﻲ ﻭﻃﺒﺎﻋﺔ ﺍﻟﻔﻄﻊ‬

‫ﺍﻷﺳـــﺮﻉ ﻧﻤـــﻮﴽ ﻣـــﻦ ﻫـــﺬﻩ ﺍﻟﻤﻨﻄﻘﺔ ﺳـــﺘﻜﻮﻥ ﺩﻭﻝ‬

‫ﻣـــﻊ ﻋﻤﻼﺋﻨـــﺎ ﻣـــﻦ ﺟﻤﻴـــﻊ ﺩﻭﻝ ﻣﺠﻠـــﺲ ﺍﻟﺘﻌﺎﻭﻥ‬

‫ﺍﻟﻜﺒﻴﺮ ﻭﺍﻟﻼﻓﺘﺎﺕ‪ ،‬ﻫﺬﺍ ﺇﺿﺎﻓﺔ ﺇﻟﻰ ﺗﺸـــﻜﻴﻠﺔ ﻭﺍﺳﻌﺔ‬

‫ﻣﺠﻠـــﺲ ﺍﻟﺘﻌـــﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ ﻭﺍﻟـــﺪﻭﻝ ﺍﻟﺘﻲ ﺗﺤﺘﻔﻆ‬

‫ﺍﻟﺨﻠﻴﺠﻲ ﻭﺑﻠﺪﺍﻥ ﺷـــﺮﻕ ﺍﻟﺒﺤﺮ ﺍﻷﺑﻴﺾ ﺍﻟﻤﺘﻮﺳﻂ‪،‬‬

‫ﻣﻦ ﻣﺠﺎﻻﺕ ﺍﻹﻋﻼﻥ ﺍﻟﺒﺪﻳﻠﺔ ﻣﻦ ﻗﺒﻴﻞ ﺍﻟﺘﺴـــﻮﻳﻖ‬

‫ﺑﺮﻭﺍﺑﻂ ﻗﻮﻳﺔ ﻣﻊ ﺩﻭﻝ ﺍﻟﻤﺠﻠﺲ‪.‬‬

‫ﻭﻧﺘﻮﻗﻊ ﺃﻥ ﻧﺸﻬﺪ ﺃﻋﺪﺍﺩﴽ ﻣﺘﺰﺍﻳﺪﺓ ﻣﻦ ﺍﻟﻌﻤﻼﺀ ﺍﻟﺠﺪﺩ‬

‫ﺍﻹﻟﻜﺘﺮﻭﻧﻲ ﻭﺍﻟﺘﺴـــﻮﻳﻖ ﺍﻟﻤﺒﺎﺷﺮ‪ .‬ﻭﻧﻘﺪﻡ ﻫﻨﺎ ﻋﺮﺿﴼ‬

‫ﻭﻳﻘـــﻮﻝ ﻛﻮﻧـــﺎﻝ ﺃﻓـــﺎﺭﻱ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻹﻗﻠﻴﻤـــﻲ ﻷﻋﻤﺎﻝ‬

‫ﻭﺍﻟﻤﻨﺘﻈﻤﻴﻦ ﻣﻦ ﺟﻤﻴﻊ ﺃﺭﺟﺎﺀ ﺍﻟﻤﻨﻄﻘﺔ“‪.‬‬

‫ﻟﻤـــﺎ ﻳﺨﻄﻂ ﻟﻪ ﻛﺒﺎﺭ ﺍﻟﻤﺸـــﺎﺭﻛﻴﻦ ﻋﻠﻰ ﻣﺪﻯ ﺛﻼﺛﺔ‬

‫ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ ﻟﺪﻯ ﺷﺮﻛﺔ ﺇﺗﺶ ﺑﻲ ﺟﺮﺍﻓﻴﻜﺲ‬

‫ﺃﻣﺎ ﻣﻨﻴﺮﺓ ﺍﻟﺨﻄﻴﺐ‪ ،‬ﻣﺪﻳﺮ ﺍﻷﻋﻤﺎﻝ ﻓﻲ ﺷـــﺮﻛﺔ ﺟﻲ‬

‫ﺃﻳﺎﻡ ﻫﻲ ﻋﻤﺮ ﺇﻗﺎﻣﺔ ﺍﻟﻤﻌﺮﺽ‪.‬‬

‫ﺳﻮﻟﻮﺷـــﻨﺰ ﺑﺰﻧـــﺲ ﺇﻧﺪﺳـــﺘﺮﻳﺎﻝ ﺳﻮﻟﻮﺷـــﻨﺰ – ﺇﺗﺶ‬

‫ﺇﺱ ﺇﺱ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ ﻓﺘﻘـــﻮﻝ ﺑﺸـــﺄﻥ ﺍﻟﻤﻌﺮﺽ‪:‬‬

‫ﺑﻲ ﺳـــﺎﻳﺘﻜﺲ ﻓﻲ ﺣﺪﻳﺜﻪ ﻋـــﻦ ﺍﻟﻤﻌﺮﺽ‪” :‬ﻣﻌﺮﺽ‬

‫”ﻧﻌﺘﻘﺪ ﺣﻘﴼ ﺃﻥ ﺃﻥ ﺗﺴـــﺠﻞ ﻧﺴﺨﺔ ﺍﻟﻌﺎﻡ ﺍﻟﺤﺎﻟﻲ ﻣﻦ‬

‫ﺍﻟﻠﻮﺣﺎﺕ ﺍﻹﻋﻼﻧﻴـــﺔ ﻭﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﺠﺮﺍﻓﻴﻜﻲ ﻓﻲ ﺩﺑﻲ‬

‫ﺍﻟﻤﻌﺮﺽ ﺗﺪﻓﻘﴼ ﺛﺎﺑﺘﴼ ﻣﻦ ﺍﻟﻌﻤﻼﺀ ﻛﻤﺎ ﻫﻮ ﺍﻟﺤﺎﻝ ﻛﻞ‬

‫ﺇﺗﺶ ﺑﻲ‬

‫ﻣﻌﺮﻭﻑ ﺑﺎﺟﺘﺬﺍﺑﻪ ﻋﻤﻼﺀ ﻣﻦ ﺫﻭﻱ ﺍﻟﻤﺴﺘﻮﻯ ﺍﻟﺮﺍﻗﻲ‬

‫ﺳﻨﺔ‪ ،‬ﻭﻧﻌﺘﺒﺮ ﻫﺬﺍ ﺍﻟﻤﻌﺮﺽ ﺃﻓﻀﻞ ﻧﻘﻄﺔ ﺍﻟﺘﻘﺎﺀ ﺑﻴﻨﻨﺎ‬

‫ﺳـــﻮﻑ ﺗﻄﻠﻖ ﺇﺗﺶ ﺑﻲ ﺍﻟﻄﺎﺑﻌﺔ ﺇﺗﺶ ﺑﻲ ﺩﻳﺰﺍﻳﻨﺠﺖ‬

‫ﻣﻦ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺍﻟﻘـــﺎﺭﺓ ﺍﻹﻓﺮﻳﻘﻴﺔ‪ ،‬ﻭﺳـــﻴﺰﻭﺭ‬

‫ﻭﺑﻴﻦ ﻋﻤﻼﺋﻨﺎ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ“‪.‬‬

‫‪ ،L٢٥٥٠٠‬ﻭﺗﺄﺗﻲ ﺍﻟﻄﺎﺑﻌﺔ ﺑﻨﻤﻮﺫﺟﻴﻦ ﻭﻫﻤﺎ ﺍﻟﺤﺠﻢ‬

‫ﺍﻟﻌﻤـــﻼﺀ ﺍﻟﻤﻌـــﺮﺽ ﺩﻭﻥ ﺷـــﻚ ﻓـــﻲ ﻳﻨﺎﻳـــﺮ ‪٢٠١٠‬‬

‫ﻓﻲ ﺣﻴﻦ ﺃﻥ ﻣﺤﻤﺪ ﺍﻟﻐﻴﻼﻧﻲ‪ ،‬ﻣﺪﻳﺮ ﺗﻄﻮﻳﺮ ﺍﻷﻋﻤﺎﻝ‬

‫‪ ٤٢‬ﺇﻧﺸﴼ ﻭﺍﻟﺤﺠﻢ ‪ ٦٠‬ﺇﻧﺸﴼ ﻭﺑﺈﻣﻜﺎﻧﻬﺎ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ‬

‫ﻟﻼﻃـــﻼﻉ ﻋﻠﻰ ﺃﺣﺪﺙ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﻭﺍﻷﺣﺒﺎﺭ ﺍﻟﺘﻲ ﻳﺘﻢ‬

‫ﻭﺍﻟﺘﺴـــﻮﻳﻖ ﺍﻹﻗﻠﻴﻤﻲ ﻟﻤﻨﻄﻘﺘﻲ ﺍﻟﺸـــﺮﻕ ﻭﺍﻷﻭﺳﻂ‬

‫ﺗﺸﻜﻴﻠﺔ ﻛﺒﻴﺮﺓ ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﻭﺗﺸﻤﻞ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻤﻐﻠﻔﺔ ﺃﻭ‬

‫ﺇﻃﻼﻗﻬﺎ ﻭﺍﻟﺘﻲ ﺗﺴـــﺎﻋﺪﻫﻢ ﻓﻲ ﺗﺤﺴـــﻴﻦ ﻣﺴـــﺘﻮﻯ‬

‫ﻭﺍﻟﺠﻤﻬﻮﺭﻳﺎﺕ ﺍﻟﻤﺴـــﺘﻘﻠﺔ ﻋﻦ ﺍﻻﺗﺤﺎﺩ ﺍﻟﺴﻮﻓﻴﻴﺘﻲ‬

‫ﻧﺴﻴﺞ ﺍﻟﺒﻮﻟﻴﺴـــﺘﺮ ﻭﺍﻟﻮﺭﻕ ﻣﻨﺨﻔﺾ ﺍﻟﻜﻠﻔﺔ ﺍﻟﺨﺎﻟﻲ‬

‫ﻭﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻭﻳﺤﻈﻰ ﺑﺪﻋﻢ ﻣﻦ ﻗﺴﻢ ﺍﻹﻋﻼﻥ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻟﺪﻳﻬـــﻢ ﻭﺗﻨﻔﻴﺬ ﺍﻷﻋﻤﺎﻝ ﺑﺸـــﻜﻞ ﺃﺳـــﺮﻉ‪،‬‬

‫ﺍﻟﺴـــﺎﺑﻖ ﻳﺮﻯ ﻓـــﻲ ﺍﻟﻤﻌﺮﺽ ﻓﺎﺋـــﺪﺓ ﻋﻈﻤﻰ ﻳﻤﻜﻦ‬

‫ﻣﻦ ﺍﻟﻤﻌﺎﻟﺠﺎﺕ‪.‬‬

‫ﻭﻧﺤﻦ ﻧﺘﻄﻠﻊ ﺇﻟـــﻰ ﺗﺤﻘﻴﻖ ﻣﺒﻴﻌﺎﺕ ﺟﻴﺪﺓ ﺃﺛﻨﺎﺀ ﻓﺘﺮﺓ‬

‫ﻷﻱ ﻋـــﺎﺭﺽ ﺗﺤﻘﻴﻘﻬـــﺎ ﻟـــﺪﻯ ﺣﻀـــﻮﺭﻩ ﺇﺫ ﻳﻘﻮﻝ‪:‬‬

‫ﻛﻤﺎ ﺳﺘﻌﺮﺽ ﻛﻞ ﻣﻦ ﺍﻟﻄﺎﺑﻌﺎﺕ ﺇﺗﺶ ﺑﻲ ﺳﺎﻳﺘﻜﺲ‬

‫ﺍﻟﻤﻌﺮﺽ ﻭﺟﻤﻊ ﻣﺰﻳﺪ ﻣﻦ ﺍﻟﻌﻤﻼﺀ ﺍﻟﻤﺤﺘﻤﻠﻴﻦ“‪.‬‬

‫”ﻟﻘﺪ ﻧـــﺎﻝ ﻣﻌﺮﺽ ﺍﻟﻠﻮﺣـــﺎﺕ ﺍﻹﻋﻼﻧﻴـــﺔ ﻭﺍﻟﺘﺼﻮﻳﺮ‬

‫ﺇﻛـــﺲ ﺇﻝ ‪ ،١٥٠٠‬ﻭﺇﺗﺶ ﺑـــﻲ ﺩﻳﺰﺍﻳﻦ ﺟﺖ ‪،L٦٥٥٠٠‬‬

‫ﺃﻣﺎ ﻓﻴﺸـــﺎﻝ ﻏﻮﻫـــﻞ‪ ،‬ﻣﺪﻳﺮ ﺍﻹﻧﺘﺎﺝ ﻓﻲ ﺷـــﺮﻛﺔ ﻛﺎﻧﻮﻥ‬

‫ﺍﻟﺠﺮﺍﻓﻴﻜـــﻲ ﺛﻘﺔ ﻛﺒﻴﺮﺓ ﻣﻦ ﺍﻟﻤﺴـــﺘﻬﻠﻜﻴﻦ ﻣﻨﺬ ﺃﻥ‬

‫‪ ،FB٩٥٠‬ﻭﺇﺗﺶ ﺑﻲ ﺩﻳﺰﺍﻳﻦ ﺟﺖ‬ ‫ﻭﺇﺗﺶ ﺑﻲ ﺳﺎﻳﺘﻜﺲ ‪FB٩٥٠‬‬

‫‪ME Printer January 2010‬‬

‫ﻳﻘﺎﻡ ﻟﻠﻔﺘـــﺮﺓ ‪ ٢٧-٢٥‬ﻳﻨﺎﻳـــﺮ ‪ ٢٠١٠‬ﻣﻌﺮﺽ ﺍﻟﻠﻮﺣﺎﺕ‬

‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻓﻴﺘﻮﻗﻊ ﺃﻥ ﻳﻌﻜﺲ ﺍﻟﻤﻌﺮﺽ ﻣﺴﺘﻮﻯ‬

‫ﺗﺄﺳﺲ‪ ،‬ﻭﺳﻨﺤﻀﺮ ﻧﺴﺨﺔ ﺍﻟﻌﺎﻡ ‪ ٢٠١٠‬ﻣﻦ ﺍﻟﻤﻌﺮﺽ‬

‫ﻫﺬﺍ ﺍﻟﺤﺪﺙ‬ ‫ﺍﻟﻤﺘﺨﺼﺺ ﺍﻟﺬﻱ‬ ‫ﺗﻨﻈﻤﻪ ﺷﺮﻛﺔ‬ ‫ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ ﺃﻛﺴﺒﻮ‬ ‫ﻛﻮﻧﺴﻠﺘﺲ ﻣﺨﺼﺺ‬ ‫ﻟﻼﻓﺘﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ‬ ‫ﻭﺻﻨﺎﻋﺎﺕ ﻃﺒﺎﻋﺔ‬ ‫ﺍﻟﺴﻜﺮﻳﻦ ﻭﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺮﻗﻤﻴﺔ ﻭﻳﺤﻈﻰ ﺑﺪﻋﻢ‬ ‫ﻣﻦ ﻗﺴﻢ ﺍﻹﻋﻼﻥ‬ ‫ﻓﻲ ﺑﻠﺪﻳﺔ ﺩﺑﻲ‬

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‫ﺍﻟﻤﻌﺮﺽ‬

‫ﻣﻌﺮﺽ ﺍﻟﻠﻮﺣﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ‪٢٠١٠‬‬

‫ﻣﻌﺮﺽ ﺍﻟﻠﻮﺣﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ‬ ‫ﻭﺍﻟﺘﺼﻮﻳﺮ ﺍﻟﺠﺮﺍﻓﻴﻜﻲ ‪٢٠١٠‬‬ ‫– ﺗﻘﺮﻳﺮ ﻟﻤﺎ ﻗﺒﻞ ﺍﻟﻌﺮﺽ‬

‫ﺍﻟﻨﺴﺨﺔ ﺍﻟﺜﺎﻧﻴﺔ ﻋﺸﺮﺓ ﺗﻘﺎﻡ ﻓﻲ ﻣﺮﻛﺰ ﻣﻌﺎﺭﺽ ﻣﻄﺎﺭ ﺩﺑﻲ ﻟﻠﻔﺘﺮﺓ ‪ ٢٧-٢٥‬ﻳﻨﺎﻳﺮ‬

‫ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﻣـــﻊ ﺍﻟﻌﻤﻼﺀ ﻟﻠﺘﻤﻜﻴﻦ ﻣـــﻦ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻊ‬

‫”ﻣﻦ ﺑﻴﻦ ﺍﻟﻤﺠﺎﻻﺕ‬ ‫ﺍﻟﺮﺋﻴﺴﻴﺔ ﻟﺪﻯ‬ ‫ﺃﻭﺷﻲ ﺗﺒﺮﺯ ﻗﻀﻴﺔ‬ ‫ﺍﻻﺳﺘﺪﺍﻣﺔ‪ ،‬ﻓﻜﺠﺰﺀ‬ ‫ﻣﻦ ﻣﻌﺎﻳﻴﺮﻧﺎ ﻟﺘﺼﻤﻴﻢ‬ ‫ﺍﻟﻤﻨﺘﺠﺎﺕ ﻧﻘﻮﻡ ﺑﻮﺿﻊ‬ ‫ﺃﻧﻈﻤﺔ ﺗﻘﻠﻞ ﺍﻟﻨﻔﺎﻳﺎﺕ‬ ‫ﺍﻟﻮﺭﻗﻴﺔ )ﺍﻟﻤﻮﺍﺩ(‬ ‫ﻭﺍﻟﻄﺎﻗﺔ)ﺍﻟﻤﺴﺘﻬﻠﻜﺔ‬ ‫ﻭﺍﻟﻤﻮﻓﺮﺓ( ﺇﻟﻰ‬ ‫ﺃﺩﻧﻰ ﺣﺪ“‪.‬‬

‫ﺍﻟﻨﻔﺎﻳﺎﺕ ﺑﺸـــﻜﻞ ﺃﻓﻀﻞ ﻭﺇﻋـــﺎﺩﺓ ﺗﺪﻭﻳﺮ ﺍﻟﻤﻮﺍﺩ‪ .‬ﻭﻗﺪ‬ ‫ﺗﻮﺳـــﻌﺖ ﺇﺗﺶ ﺑﻲ ﻓـــﻲ ﺑﺮﻧﺎﻣﺠﻬﺎ ﺑﻼﻧﻴـــﺖ ﺑﺎﺭﺗﻨﺮﺯ‬ ‫)ﺷـــﺮﻛﺎﺀ ﺍﻟﻜﻮﻛﺐ( ﻟﻴﺸـــﻤﻞ ﺑﺮﻧﺎﻣﺞ ﺍﺳـــﺘﻌﺎﺩﺓ ﻣﻮﺍﺩ‬ ‫ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ ﻣﻦ ﺇﺗـــﺶ ﺑﻲ ﻓﻲ ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻭﺃﺣﺪ ﻋﺸﺮ ﺑﻠﺪﴽ ﻓﻲ ﺃﻭﺭﻭﺑﺎ ﺣﺎﻟﻴﴼ‪ ،‬ﻣﻤﺎ ﻳﺴﻤﺢ ﻟﻠﻌﻤﻼﺀ‬ ‫ﺑﺴـــﻬﻮﻟﺔ ﺇﺭﺟﺎﻉ ﻭﺇﻋﺎﺩﺓ ﺗﺪﻭﻳﺮ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﻤﻨﺘﺠﺔ‬ ‫ﺑﺄﺣﺒـــﺎﺭ ﺍﻟﻼﺗﻴﻜﺲ ﻣـــﻦ ﺇﺗﺶ ﺑﻲ ﻋﻠـــﻰ ﻣﻮﺍﺩ ﺇﺗﺶ‬ ‫ﺑﻲ ﺍﻟﻘﺎﺑﻠﺔ ﻹﻋـــﺎﺩﺓ ﺍﻟﺘﺪﻭﻳﺮ ﻭﻛﺬﻟﻚ ﺭﺅﻭﺱ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﻋﻠـــﺐ ﺍﻷﺣﺒﺎﺭ ﺍﻷﺻﻠﻴﺔ ﺇﺗـــﺶ ﺑﻲ ‪ ٧٨٩‬ﻻﺗﻴﻜﺲ‬ ‫ﺩﻳﺰﺍﻳﻨﺠـــﺖ ﺩﻭﻥ ﺃﻱ ﺗﻜﻠﻔﺔ ﺇﺿﺎﻓﻴﺔ‪ .‬ﻭﻳﻘﻮﻝ ﺃﻓﺎﺭﻱ‬ ‫ﻓﻲ ﻫﺬﺍ ﺍﻟﺼﺪﺩ‪” :‬ﻳﻘﻮﻡ ﺍﻟﻌﻤﻼﺀ ﻭﺑﻜﻞ ﺑﺴﺎﻃﺔ ﺑﺘﻌﺒﺌﺔ‬ ‫ﺍﻟﻤﻮﺍﺩ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ ﻓﻴﻤﺎ ﺗﺪﻓﻊ ﺇﺗﺶ ﺑﻲ ﺃﺟﻮﺭ ﺍﻟﺸﺤﻦ‬ ‫ﻭﺗﺘﻌﺎﻣﻞ ﻣﻊ ﺗﺼﻨﻴﻒ ﺍﻟﻤﻮﺍﺩ ﻭﺇﻋﺎﺩﺓ ﺗﺪﻭﻳﺮﻫﺎ“‪.‬‬ ‫ﻭﻳﻀﻴـــﻒ ﻛﺮﻳﺒـــﺲ‪” :‬ﺗﻮﺍﺻـــﻞ ﺇﻱ ﺇﻑ ﺁﻱ ﺍﻟﻌﻤـــﻞ‬ ‫ﻣـــﻊ ﻣﻮﺯﻋﻴﻬﺎ ﻭﻋﻤﻼﺋﻬﺎ ﻟﺘﻄﻮﻳـــﺮ ﺍﻟﺒﺮﺍﻣﺞ ﻭﺍﻟﺤﻠﻮﻝ‬

‫ﺃﻧﻴﻞ ﺭﺍﻭ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻹﻗﻠﻴﻤﻲ‬

‫ﺍﻟﻤﺴـــﺘﺪﺍﻣﺔ‪ ،‬ﻭﻻ ﻳﺘﻀﻤـــﻦ ﻫـــﺬﺍ ﺍﻷﻣـــﺮ ﺍﻟﻌﻤـــﻞ ﻣﻊ‬

‫ﻟﻨﻈﻢ ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻌﺮﻳﺾ ﻓﻲ ﺷﺮﻛﺔ‬

‫ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺒـــﺎﺭﺯﺓ ﻓﻲ ﻣﺠـــﺎﻝ ﺍﻟﺼﻨﺎﻋـــﺔ ﻟﺰﻳﺎﺩﺓ‬

‫ﻫﻴﻠﻴﻮﺯﻳﺪ ﺃﻭﺷﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﻧﺴـــﺒﺔ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻤﻄﺒﻮﻋﺔ ﺍﻟﺘﻲ ﻳﻤﻜﻦ ﺇﻋﺎﺩﺓ ﺗﺪﻭﻳﺮﻫﺎ‬ ‫ﺑﻞ ﻭﻳﺸـــﻤﻞ ﺍﻟﻌﻤﻞ ﻋﻠـــﻰ ﺗﺨﻔﻴﺾ ﻛﻤﻴـــﺔ ﺍﻟﻄﺎﻗﺔ‬ ‫ﺍﻟﻤﻄﻠﻮﺑـــﺔ ﻓـــﻲ ﻧﻈـــﻢ ﺍﻷﺷـــﻌﺔ ﻓـــﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ‬ ‫ﻟﺪﻳﻨﺎ“‪.‬‬ ‫ﻓﻴﻤﺎ ﻳﻘﻮﻝ ﺃﻧﻴﻞ ﺭﺍﻭ‪” :‬ﻣﻦ ﺑﻴﻦ ﺍﻟﻤﺠﺎﻻﺕ ﺍﻟﺮﺋﻴﺴﻴﺔ‬ ‫ﻟـــﺪﻯ ﺃﻭﺷـــﻲ ﺗﺒـــﺮﺯ ﻗﻀﻴـــﺔ ﺍﻻﺳـــﺘﺪﺍﻣﺔ‪ ،‬ﻓﻜﺠـــﺰﺀ‬ ‫ﻣـــﻦ ﻣﻌﺎﻳﻴﺮﻧـــﺎ ﻟﺘﺼﻤﻴـــﻢ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﻧﻘـــﻮﻡ ﺑﻮﺿﻊ‬

‫ﻭﺗﻌﻠﻴﻘـــﴼ ﻋﻠـــﻰ ﺍﻟﺤﻀـــﻮﺭ ﺍﻟﻤﺘﻨﺎﻣـــﻲ ﻓـــﻲ ﺍﻟﺴـــﻮﻕ‬

‫ﻓﻴﻤﺎ ﻳﻘﻮﻝ ﻏﻮﻫﻞ‪” :‬ﺭﻏﻢ ﻭﺟﻮﺩ ﻃﻠﺐ ﻣﺘﺰﺍﻳﺪ ﻋﻠﻰ‬

‫ﻟﻄﺎﺑﻌـــﺎﺕ ﻧﻔـــﺚ ﺍﻟﺤﺒﺮ ﻣـــﻦ ﺍﻟﻠﻔﺔ ﺇﻟﻰ ﺍﻟﻠﻔـــﺔ ﻭﺍﻟﺘﻲ‬

‫ﻃﺒﺎﻋﺔ ﺍﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ ﺇﻻ ﺃﻥ ﻣﺎ ﻳﺰﻳﺪ ﻋﻠﻰ‬

‫ﺗﻌﻤـــﻞ ﺑﺎﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ‪ ،‬ﻳﻘـــﻮﻝ ﺃﻓﺎﺭﻱ‪:‬‬

‫‪ ٨٠‬ﺑﺎﻟﻤﺎﺋﺔ ﻣﻦ ﻃﺎﺑﻌﺎﺕ ﺍﻟﻘﻄﻊ ﺍﻟﻌﺮﻳﺾ ﺍﻟﻤﺒﺎﻋﺔ ﻓﻲ‬

‫”ﻛﺒﺪﻳﻞ ﻟﻄﺎﺑﻌـــﺎﺕ ﺍﻷﺣﺒﺎﺭ ﺍﻟﻤﺬﻳﺒـــﺔ‪ ،‬ﺗﻮﻓﺮ ﻃﺎﺑﻌﺎﺕ‬

‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳـــﻂ ﻫﻲ ﻃﺎﺑﻌﺎﺕ ﺃﺣﺒﺎﺭ ﻣﺎﺋﻴﺔ ﺑﺤﺴﺐ‬

‫ﺍﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﺗﺄﺛﻴﺮﴽ ﺑﻴﺌﻴﴼ ﺃﻗﻞ ﻭﻭﺿﻮﺣﴼ‬

‫ﻣﺎ ﺗﻮﺻﻞ ﺇﻟﻴﻪ ﺑﺤﺚ ﺃﺟﺮﺗﻪ ﻋﻠﻰ ﺍﻟﺴـــﻮﻕ ﻣﺆﺳﺴـــﺔ‬

‫ﻣﺤﺴـــﻨﴼ ﻟﻸﻟـــﻮﺍﻥ ﻭﺯﻳﺎﺩﺓ ﻓـــﻲ ﺩﻭﺍﻡ ﺍﻷﻟـــﻮﺍﻥ‪ ،‬ﻭﻫﻲ‬

‫ﺁﻱ ﺩﻱ ﺳـــﻲ‪ ،‬ﺇﺫ ﻣـــﺎ ﺯﺍﻝ ﻫﻨﺎﻙ ﻃﻠـــﺐ ﻛﺒﻴﺮ ﻋﻠﻰ‬

‫ﺑﺬﻟﻚ ﻣﻨﺎﺳﺒﺔ ﻟﻠﻐﺎﻳﺔ ﻹﻧﺘﺎﺝ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ“‪.‬‬

‫ﻫﺬﺍ ﺍﻟﻨﻮﻉ ﻣﻦ ﺍﻟﻄﺎﺑﻌﺎﺕ ﻭﺭﻏﻢ ﺍﻟﻨﻤﻮ ﺍﻟﺬﻱ ﺗﺸـــﻬﺪﻩ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﻭﺗﻮﻓﺮ ﺗﻘﻨﻴـــﺔ ﺍﻟﻼﺗﻴﻜـــﺲ ﺍﻟﺠﺪﻳﺔ ﻣﻦ‬

‫ﻃﺒﺎﻋﺔ ﺍﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ ﺇﻻ ﺃﻧﻪ ﻣﺎ ﺯﺍﻝ ﺛﻤﺔ‬

‫ﺇﺗـــﺶ ﺑﻲ ﺑﺪﻣﺠﻬﺎ ﻣﻊ ﻃﺎﺑﻌﺘﻲ ﺇﺗﺶ ﺑﻲ ﺩﻳﺰﺍﻳﻨﺠﺖ‬

‫ﻣﺠﺎﻝ ﻭﺍﺳﻊ ﻟﺘﻘﻨﻴﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﺑﻨﻔﺚ ﺍﻟﺤﺒﺮ‬

‫‪ L٦٥٥٠٠‬ﻭﺇﺗﺶ ﺑﻲ ﺩﻳﺰﺍﻳﻨﺠﺖ ‪ L٢٥٥٠٠‬ﺍﻟﺠﺪﻳﺪﺓ‬

‫ﺫﻱ ﺍﻷﺳـــﺎﺱ ﺍﻟﻤﺎﺋـــﻲ‪ .‬ﻭﺑﺮﺯﺕ ﺍﻟﻤﺨﺎﻭﻑ ﻧﻔﺴـــﻬﺎ‬

‫ﺍﻧﺘﻘـــﺎﻻ ﻧﺤﻮ ﻃﺒﺎﻋﺔ ﻧﻔﺚ ﺍﻟﺤﺒﺮ ﺑﺎﻷﺷـــﻌﺔ ﻓﻮﻕ‬

‫ﻣﺮﻭﻧﺔ ﺃﻛﺒﺮ ﻟﻠﻌﻤﻞ ﻋﻠﻰ ﺍﻟﻤﻮﺍﺩ‪ ،‬ﻭﻛﺬﻟﻚ ﺗﻤﻨﺢ ﺯﻳﺎﺩﺓ‬

‫ﻋﻨﺪﻣـــﺎ ﺃﺿﺤﺖ ﻃﺎﺑﻌـــﺎﺕ ﺍﻟﻼﺗﻴﻜﺲ ﻭﺫﺍﺕ ﺍﻷﺣﺒﺎﺭ‬

‫ﻓﻲ ﺗﺸـــﻜﻴﻠﺔ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﺳﻮﺍﺀ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﺪﺍﺧﻠﻴﺔ ﺃﻭ‬

‫ﺍﻟﻤﺬﻳﺒـــﺔ ﺃﻛﺜﺮ ﻭﺃﻛﺜـــﺮ ﻭﻓﺮﺓ‪ ،‬ﻭﻛﻞ ﺫﻟـــﻚ ﻳﻌﻨﻲ ﺍﻵﻥ‬

‫ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ‪ .‬ﺇﻻ ﺃﻥ ﺍﻷﻣﺮ ﺳﻴﺴﺘﻐﺮﻕ ﻓﺘﺮﺓ ﻗﺒﻞ ﺃﻥ‬

‫ﺍﻟﺨﺎﺭﺟﻴﺔ‪ .‬ﻛﻤﺎ ﺃﻧﻬﺎ ﺗﻤﻨـــﺢ ﺇﻣﻜﺎﻧﻴﺔ ﺩﺧﻮﻝ ﻣﺰﻭﺩﻱ‬

‫ﺍﻟﻤﺬﻳﺒـــﺔ ﺍﻟﺘﻘﻠﻴﺪﻳـــﺔ‪ .‬ﻭﺟﻤﻴﻊ ﻫﺬﻩ ﺍﻟﻌﻮﺍﻣﻞ ﺗﺴـــﻬﻢ‬

‫ﻻ ﺳـــﻴﻤﺎ ﻣـــﻊ ﺍﻟﻄﻠـــﺐ ﺍﻟﺜﺎﺑـــﺖ ﻋﻠﻰ ﻃﺎﺑﻌـــﺎﺕ ﻧﻔﺚ‬

‫ﺧﺪﻣـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺇﻟﻰ ﻋـــﺪﺩ ﻛﺒﻴﺮ ﻣـــﻦ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ‬ ‫ﻭﺍﻷﺳـــﻮﺍﻕ‪ ،‬ﻭﻛﺬﻟﻚ ﻓﺈﻧﻬﺎ ﺗﻮﻓﺮ ﺑﺪﻳ ً‬ ‫ﻼ ﻣﺴـــﺆﻭ ً‬ ‫ﻻ ﻣﻦ‬

‫ﻟﺪﻯ ﺩﻣﺠﻬـــﺎ ﺑﺎﻻﻗﺘﺼﺎﺩ ﺍﻟﻤﺘﺰﺍﻳﺪ ﻟﻄﺒﺎﻋﺔ ﺍﻷﺷـــﻌﺔ‬ ‫ﻓـــﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻓﻲ ﻣﻮﺍﺻﻠـــﺔ ﺗﻘﻠﻴﺺ‬

‫ﺍﻟﻨﺎﺣﻴﺔ ﺍﻟﺒﻴﺌﻴﺔ ﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺤﺎﻟﻴﺔ“‪.‬‬

‫ﺍﻹﻧﺘﺎﺝ ﺍﻟﻌﺎﻟﻤﻲ ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﺍﻟﻤﺬﻳﺒﺔ“‪.‬‬

‫ﺃﻧﻈﻤـــﺔ ﺗﻘﻠـــﻞ ﺍﻟﻨﻔﺎﻳـــﺎﺕ ﺍﻟﻮﺭﻗﻴﺔ )ﺍﻟﻤـــﻮﺍﺩ( ﻭﺍﻟﻄﺎﻗﺔ‬ ‫)ﺍﻟﻤﺴـــﺘﻬﻠﻜﺔ ﻭﺍﻟﻤﻮﻓﺮﺓ( ﺇﻟﻰ ﺃﺩﻧﻰ ﺣﺪ‪ ،‬ﻭﺇﺿﺎﻓﺔ ﺇﻟﻰ‬ ‫ﺧﻔﺾ ﻣﺴﺘﻮﻯ ﺍﻟﻀﻮﺿﺎﺀ ﻭﺍﻧﺒﻌﺎﺛﺎﺕ ﺍﻷﻭﺯﻭﻥ ﻓﺈﻧﻨﺎ‬ ‫ﻓﻲ ﻏﺎﻳﺔ ﺍﻟﺤﻤﺎﺱ ﻟﻀﻤﺎﻥ ﻣﺴـــﺎﻫﻤﺔ ﻣﻤﺎﺭﺳـــﺎﺗﻨﺎ‬ ‫ﻓﻲ ﺧﻔﺾ ﺁﺛﺎﺭ ﺍﻟﻜﺎﺭﺑﻮﻥ ﻋﺎﻟﻤﻴﴼ“‪.‬‬ ‫ﻭﺍﻟﺘﻐﻴﻴﺮﺍﺕ ﺍﻟﺘﻲ ﻃﺮﺃﺕ ﻋﻠﻰ ﺻﻮﺭﺓ ﺗﻘﻨﻴﺔ ﻃﺒﺎﻋﺔ‬ ‫ﺍﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴـــﺮ ﻭﺍﺿﺤـــﺔ ﻟﻠﻌﻴﺎﻥ‪ ،‬ﻓﻘﺪ ﺷـــﻬﺪﺕ‬

‫ﺃﻥ ﺃﻣـــﺎﻡ ﺍﻟﻤﺴـــﺘﺨﺪﻡ ﺍﻟﻨﻬﺎﺋﻲ ﻋﺪﺩ ﻣـــﻦ ﺍﻟﺨﻴﺎﺭﺍﺕ‬ ‫ﺍﻟﻤﺘﺎﺣﺔ ﻟﻀﻤـــﺎﻥ ﺃﻥ ﻋﻤﻠﻴﺔ ﺍﻟﺸـــﺮﺍﺀ ﺍﻟﺘﻲ ﻳﻘﻮﻡ ﺑﻬﺎ‬ ‫ﺗﻨﺎﺳﺐ ﻣﺘﻄﻠﺒﺎﺗﻪ“‪.‬‬ ‫ﻭﺧﺘﺎﻣﴼ ﻳﻘـــﻮﻝ ﺑﻮﻝ ﻛﺮﻳﺒـــﺲ‪” :‬ﺑﺼﻔﺘﻬﺎ ﻓﻲ ﻃﻠﻴﻌﺔ‬ ‫ﺷـــﺮﻛﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻌﺮﻳﺾ ﺟـــﺪﴽ‪ ،‬ﺗﻮﺍﺻﻞ ﺇﻱ‬ ‫ﺇﻑ ﺁﻱ ﺗﻮﻓﻴـــﺮ ﺍﻟﺤﻠـــﻮﻝ ﻟﻌﻤﻼﺋﻬـــﺎ ﻭﺍﻟﺘﻲ ﺗﻨﺎﺳـــﺐ‬ ‫ﺃﻫـــﺪﺍﻑ ﺍﻟﻌﻤﻞ ﻟﺪﻳﻬـــﻢ‪ .‬ﻭﻫﺬﺍ ﻳﻌﻨﻲ ﺃﻧﻨﺎ ﺳـــﻨﻮﺍﺻﻞ‬ ‫ﺗﺼﻨﻴﻊ ﻭﺩﻋﻢ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻤﺬﻳﺒﺔ ﻟﺪﻳﻨﺎ ﻭﻫﻲ‬ ‫ﻃﺎﺑﻌﺘـــﻲ ﻓﻮﺗﻴـــﻚ ‪ ٣٣٦٠‬ﻭ‪ ،٥٣٣٠‬ﻓﻴﻤـــﺎ ﺳـــﻨﺒﻘﻰ‬ ‫ﺭﻭﺍﺩ ﻫـــﺬﻩ ﺍﻟﺼﻨﺎﻋـــﺔ ﻓـــﻲ ﺍﻻﻧﺘﻘـــﺎﻝ ﻣـــﻦ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺘﻘﻠﻴﺪﻳـــﺔ ﺇﻟـــﻰ ﺍﻟﺮﻗﻤﻴـــﺔ ﻭﻣـــﻦ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻤﺬﻳﺒـــﺔ‬ ‫ﺇﻟـــﻰ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ‪ .‬ﻭﺗﻤﻜﻦ‬ ‫ﺗﻘﻨﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ ﺗﻤﻜﻦ‬ ‫ﻣﻦ ﺗﺸـــﻜﻴﻠﺔ ﻭﺍﺳـــﻌﺔ ﻣﻦ ﺍﻟﺘﻄﺒﻴﻘـــﺎﺕ‪ ،‬ﻭﻫﻲ ﻗﺎﺩﺭﺓ‬

‫ﺗﺘﺒﻨﺎﻩ ﺳـــﻮﻕ ﻣﺜﻞ ﺳﻮﻕ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﺑﺎﻟﻜﺎﻣﻞ‪،‬‬ ‫ﺍﻟﺤﺒﺮ ﺍﻟﻤﺎﺋﻲ‪.‬‬

‫ﻭﺗﻮﻓﻴﺮ ﺑﻴﺌﺔ ﺻﺤﻴﺔ ﻭﻣﺰﺍﻳﺎ ﺍﻟﺴـــﻼﻣﺔ ﻋﺒﺮ ﺍﻟﻄﺎﺑﻌﺎﺕ‬

‫‪ME Printer January 2010‬‬

‫ﻋﻠﻰ ﺗﻮﻓﻴﺮ ﺟﻮﺩﺓ ﺃﻋﻠﻰ ﻟﻠﺼﻮﺭ ﻭﺑﺴـــﺮﻉ ﺇﻧﺘﺎﺝ ﺃﻋﻠﻰ‬

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‫ﺍﻟﻤﻠﻒ‬ ‫”ﻗﻴﺎﺳﴼ ﺇﻟﻰ ﺍﻟﻨﻤﻮ‬ ‫ﺍﻟﺬﻱ ﺷﻬﺪﺗﻪ ﺳﻨﺔ‬ ‫ﺻﻌﺒﺔ ﻣﺜﻞ ﺳﻨﺔ‬ ‫‪ ٢٠٠٩‬ﻭﺍﻟﻨﻈﺮﺓ‬ ‫ﺍﻟﻤﺘﻔﺎﺋﻠﺔﻟﻠﻤﺤﻠﻠﻴﻦ‬ ‫ﻟﻠﻌﺎﻡ ‪ ٢٠١٠‬ﻓﺈﻥ‬ ‫ﺍﻟﺘﻮﻗﻌﺎﺕ ﻓﻲ ﺃﻓﻀﻞ‬ ‫ﺣﺎﻻﺗﻬﺎ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻨﺎ‬ ‫ﺑﺤﺪﻭﺙ ﺍﺭﺗﺪﺍﺩ ﻗﻮﻱ‬ ‫ﻧﺴﺒﻴﴼ ﻣﻦ ﺍﻟﺴﻮﻕ“‪.‬‬

‫ﻓﻴﺸـــﺎﻝ ﻏﻮﻫﻞ‪ ،‬ﻣﺪﻳﺮ ﺍﻹﻧﺘﺎﺝ ﻓﻲ ﺷﺮﻛﺔ‬

‫ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ‬ ‫)ﺗﻮﻧـــﺮ ﺑﻴﺮﻟﺰ( ﻟﻠﻄﺒﺎﻋـــﺔ ﻋﺎﻟﻴﺔ ﺍﻟﺠـــﻮﺩﺓ ﻋﻠﻰ ﺍﻟﻮﺭﻕ‬ ‫ﺍﻟﻌﺎﺩﻱ ﻭﺍﻟﻮﺭﻕ ﺍﻟﻤﻌﺎﺩ ﺗﺪﻭﻳﺮﻩ ﻭﺑﺴﺮﻋﺔ ﻃﺒﺎﻋﺔ ﻋﺎﻟﻴﺔ‬ ‫ﺗﺼﻞ ﻟﻐﺎﻳﺔ ‪ ٣١‬ﺛﺎﻧﻴﺔ ﻟﻜﻞ ‪.A٠‬‬ ‫ﺃﻣـــﺎ ﺃﻧﻴـــﻞ ﺭﺍﻭ‪ ،‬ﻣﺪﻳـــﺮ ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻹﻗﻠﻴﻤـــﻲ ﻟﻨﻈﻢ‬ ‫ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻌﺮﻳﺾ ﻓﻲ ﺷـــﺮﻛﺔ ﻫﻴﻠﻴﻮﺯﻳﺪ ﺃﻭﺷﻲ‬ ‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳـــﻂ ﻓﻴﻌﻠﻖ ﻋﻠﻰ ﺍﻷﻣﺮ ﺑﺎﻟﻘﻮﻝ‪” :‬ﻧﺤﻦ‬ ‫ﻋﻠﻰ ﺛﻘﺔ ﺗﺎﻣﺔ ﺑﺮﺅﻳﺔ ﻣﺰﻳﺪ ﻣﻦ ﺍﻟﻨﺸـــﺎﻁ ﺧﻼﻝ ﺍﻟﻌﺎﻡ‬ ‫‪ ٢٠١٠‬ﻳﻘﻮﺩﻧﺎ ﺇﻟﻰ ﻣﺰﻳﺪ ﻣﻦ ﺍﻟﻔﺮﺹ ﻓﻲ ﻗﻄﺎﻉ ﻃﺒﺎﻋﺔ‬ ‫ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ‪ ،‬ﻻ ﺳﻴﻤﺎ ﺳﻮﻕ ﻋﺮﺽ ﺍﻟﻄﺒﺎﻋﺔ“‪.‬‬ ‫ﺑﻴﻨﻤـــﺎ ﺳـــﺘﻄﺮﺡ ﺇﻱ ﺇﻑ ﺁﻱ ﺍﻟﻄﺎﺑﻌﺘﻴـــﻦ ﻓﻮﺗﻴـــﻚ‬ ‫‪ GS٣٢٠٠‬ﻭ‪ GS٥٠٠٠r‬ﺑﺎﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ‪،‬‬ ‫ﻓﺎﻟﻄﺒﺎﻋـــﺔ ﻓﻮﺗﻴـــﻚ ‪ GS٣٢٠٠‬ﻫﻲ ﻃﺎﺑﻌـــﺔ ﺑﺎﻟﻘﻄﻊ‬ ‫ﺍﻟﻌﺮﻳﺾ ﺟﺪﴽ ﺗﻌﻤﻞ ﺑﺎﻷﺷﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴﺠﻴﺔ ﻭﺗﻨﺘﺞ‬ ‫ﺗﻤﺎﺳـــﻜﴼ ﻭﺟﻮﺩﺓ ﻟﻮﻧﻴـــﺔ ﻋﺎﻟﻴﺔ ﺍﻟﺘﺄﺛﻴـــﺮ ﺑﺪﺭﺟﺔ ‪١٠٠٠‬‬ ‫ﻧﻘﻄـــﺔ ﻓﻲ ﺍﻹﻧﺶ‪ .‬ﺃﻣـــﺎ ﺍﻟﻄﺎﺑﻌﺔ ﻓﻮﺗﻴﻚ ‪GS٥٠٠٠r‬‬ ‫ﻓﻬـــﻲ ﻃﺎﺑﻌﺔ ﻣـــﻦ ﺍﻟﻠﻔﺔ ﺇﻟﻰ ﺍﻟﻠﻔـــﺔ ﺑﺎﻟﻘﻄﻊ ﺍﻟﻌﺮﻳﺾ‬ ‫ﺟـــﺪﴽ ﻭﺑﻘﻴﺎﺱ ﺧﻤﺴـــﺔ ﺃﻣﺘﺎﺭ ﻭﺗﻨﺘﺞ ﻛﺬﻟﻚ ﺗﻤﺎﺳـــﻜﴼ‬ ‫ﻭﺟـــﻮﺩﺓ ﻟﻮﻧﻴﺔ ﻋﺎﻟﻴﺔ ﺍﻟﺘﺄﺛﻴـــﺮ ﺑﺪﺭﺟﺔ ‪ ١٠٠٠‬ﻧﻘﻄﺔ ﻓﻲ‬ ‫ﺍﻹﻧﺶ‪ .‬ﻭﺗﺴـــﺘﻮﻋﺐ ‪GS٥٠٠٠r‬ﻟﻐﺎﻳﺔ ﺛﻼﺛﺔ ﻟﻔﺎﺕ‬

‫ﺍﻷﺳﻮﺍﻕ ﺍﻟﺠﺪﻳﺪﺓ‪.‬‬ ‫ﻭﻳﻀﻴـــﻒ‪” :‬ﻓـــﻲ ﺃﻏﺴـــﻄﺲ ‪ ،٢٠٠٩‬ﺃﻭﺭﺩﺕ ﺗﻘﺎﺭﻳﺮ‬ ‫ﺍﻹﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺃﻥ ﻧﻘﺎﻁ ﺍﻟﺸـــﺮﺍﺀ ﻭﻧﻘﺎﻁ ﺍﻟﺒﻴﻊ ﺳﻮﻕ‬ ‫ﺍﻟﺘﺠﺰﺋـــﺔ ﻟﻼﻓﺘـــﺎﺕ ﻳﺤﻈﻰ ﺑﻤﺎ ﻧﺴـــﺒﺘﻪ ‪ ٤٥‬ﺑﺎﻟﻤﺎﺋﺔ‬ ‫ﻣـــﻦ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺨﺎﺭﺟﻴـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻭﻧﺘﻮﻗﻊ‬ ‫ﻣﺰﻳﺪﴽ ﻣﻦ ﺍﻟﻨﻤﻮ ﻓﻲ ﻫـــﺬﻩ ﺍﻟﻤﺠﺎﻻﺕ‪ .‬ﺃﺿﻒ ﻟﺬﻟﻚ‬ ‫ﺃﻥ ﻣﺆﺳﺴﺔ ﺑﻴﺮﺍ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ ﺍﻟﻌﺎﻟﻤﻴﺔ ﺗﻮﻗﻌﺖ ﺃﻧﻪ‬ ‫ﻭﺧـــﻼﻝ ﺍﻟﻔﺘـــﺮﺓ ﻣﺎ ﺑﻴـــﻦ ﻋﺎﻣـــﻲ ‪ ٢٠٠٨‬ﻭ‪ ٢٠١٣‬ﺃﻥ‬ ‫ﺗﻨﻤﻮ ﺳﻮﻕ ﻧﻘﺎﻁ ﺍﻟﺒﻴﻊ ﻃﺒﺎﻋﺔ ﺍﻟﻤﻠﺼﻘﺎﺕ ﺑﻨﺴﺒﺔ ‪١٠‬‬ ‫ﺑﺎﻟﻤﺎﺋـــﺔ‪ ،‬ﻣﻊ ﻧﻤﻮ ﻗﻄﺎﻋﺎﺕ ﺃﺧـــﺮﻯ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬ ‫ﺑﻨﺴﺒﺔ ‪ ٥‬ﺑﺎﻟﻤﺎﺋﺔ ﻭﻫﻮ ﺗﻮﺟﻪ ﻧﺮﺍﻩ ﻳﻨﻌﻜﺲ ﻋﻠﻰ ﺇﻧﺘﺎﺝ‬ ‫ﻣﺰﻭﺩﻱ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻟﺪﻳﻨﺎ“‪.‬‬

‫ﻭﻳﺴـــﺘﻄﺮﺩ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺃﻣـــﺎ ﺑﺮﻧﺎﻣﺠﻨﺎ ﺍﻟﺠﺪﻳﺪ ﺳـــﻤﺎﺭﺕ‬ ‫ّ‬ ‫ﺳـــﺘﺮﻳﻢ ﺩﻳﺰﺍﻧـــﺮ ﻓﻴﻤﻜﻦ ﻣﺰﻭﺩﻱ ﺧﺪﻣـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻣﻦ ﺗﻠﺒﻴﺔ ﺍﻟﻄﻠﺐ ﺍﻟﻤﺘﻨﺎﻣﻲ ﻓﻲ ﺳﻮﻕ ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ‬

‫ﺍﻟﻜﺒﻴﺮ ﻋﻠﻰ ﺍﻟﻄﻠﺒﺎﺕ ﺫﺍﺕ ﺍﻟﻄﺎﺑﻊ ﺍﻟﺸﺨﺼﻲ“‪.‬‬ ‫ﻭﺗﺘﻮﻗﻊ ﺍﻟﺸﺮﻛﺔ ﺃﻥ ﻳﺸﻬﺪ ﺍﻟﻮﺳﻖ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﻃﻠﺒـــﴼ ﻣﺘﺰﺍﻳﺪﴽ ﻋﻠﻰ ﺇﻧﺘﺎﺝ ﻟﻮﺣﺎﺕ ﺍﻟﻘﻄﻊ ﺍﻟﻌﺮﻳﺾ ﺟﺪﴽ‬ ‫ﻭﻛﺬﻟـــﻚ ﻋﺮﻭﺽ ﻧﻘﺎﻁ ﺍﻟﺸـــﺮﺍﺀ‪ ،‬ﺇﺫ ﻳﻘـــﻮﻝ ﺃﻓﺎﺭﻱ ﻓﻲ‬ ‫ﻫﺬﺍ ﺍﻟﺼﺪﺩ‪” :‬ﻫﺬﺍﻥ ﺍﻟﺘﻄﺒﻴﻘﺎﻥ ﺍﻟﺮﺋﻴﺴـــﻴﺎﻥ ﻳﻌﻜﺴﺎﻥ‬

‫‪ ٢٠١٠‬ﻓﺈﻥ ﺍﻟﺘﻮﻗﻌﺎﺕ ﻓﻲ ﺃﻓﻀﻞ ﺣﺎﻻﺗﻬﺎ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻨﺎ‬ ‫ﺑﺤﺪﻭﺙ ﺍﺭﺗﺪﺍﺩ ﻗﻮﻱ ﻧﺴﺒﻴﴼ ﻣﻦ ﺍﻟﺴﻮﻕ“‪.‬‬ ‫ﻭﻳﻀﻴـــﻒ‪” :‬ﻣﻦ ﺍﻟﻮﺍﺿﺢ ﺃﻥ ﻗﻄﺎﻋﻲ ﺍﻟﺒﻨﺎﺀ ﻭﺍﻹﻋﻼﻥ‬ ‫ﻫﻤـــﺎ ﻣـــﻦ ﺃﻛﺜـــﺮ ﺍﻟﻘﻄﺎﻋـــﺎﺕ ﺗﺄﺛـــﺮﴽ ﺧـــﻼﻝ ﺍﻷﺯﻣـــﺔ‬ ‫ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ‪ ،‬ﻭﻛﺎﻥ ﻟﻬﺬﺍ ﺍﻟﺘﺄﺛﺮ ﺗﺄﺛﻴﺮ ﻣﺒﺎﺷـــﺮ‬ ‫ﻋﻠﻰ ﻣﺒﻴﻌـــﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴـــﺮ‪ .‬ﺇﻻ ﺃﻥ ﻛﺎﻧﻮﻥ‬ ‫ﺷﻬﺪﺕ ﺯﻳﺎﺩﺓ ﻓﻲ ﺍﻟﻤﺒﻴﻌﺎﺕ ﺧﻼﻝ ﺍﻟﻌﺎﻡ ‪ ٢٠٠٩‬ﻣﻘﺎﺭﻧﺔ‬ ‫ﺑﻌـــﺎﻡ ‪ ٢٠٠٨‬ﻓﻲ ﺣـــﺎﻝ ﻧﻈﺮﻧﺎ ﺇﻟﻰ ﻣﻨﻄﻘﺘﻲ ﺍﻟﺸـــﺮﻕ‬ ‫ﺍﻷﻭﺳﻂ ﻭﺷﻤﺎﻝ ﺇﻓﺮﻳﻘﻴﺎ ﺑﺎﻟﻜﺎﻣﻞ‪ ،‬ﻭﻗﺪ ﺃﻣﻀﺖ ﻛﺎﻧﻮﻥ‬ ‫ﻛﺜﻴﺮﴽ ﻣﻦ ﺍﻟﻮﻗﺖ ﻃﻴﻠﺔ ﺍﻟﻌﺎﻡ ‪ ٢٠٠٩‬ﻓﻲ ﺇﻋﺎﺩﺓ ﺗﺼﻤﻴﻢ‬ ‫ﻭﺇﻋـــﺎﺩﺓ ﺗﻘﻴﻴﻢ ﺍﻟﻌﺮﻭﺽ ﺍﻟﺘﻲ ﻧﺤـــﻦ ﺑﺼﺪﺩ ﺗﻘﺪﻳﻤﻬﺎ‬ ‫ﺇﻟﻰ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺷﻤﺎﻝ ﺇﻓﺮﻳﻘﻴﺎ“‪.‬‬

‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﻛﺎﻧـــﺖ ﺳـــﻮﻕ ﺍﻟﺒﻨـــﺎﺀ‬ ‫ﻭﻳﺴـــﺘﻄﺮﺩ ﻏﻮﻫـــﻞ‬ ‫ﺣـــﺬﺭﺓ ﻟﻠﻐﺎﻳﺔ ﻓﻲ ﺍﻟﺸـــﺮﺍﺀ ﻭﺍﻻﺳـــﺘﺜﻤﺎﺭﺍﺕ ﺍﻟﺠﺪﻳﺪﺓ‬ ‫ﺧـــﻼﻝ ﺍﻟﻌﺎﻡ ‪ ،٢٠٠٩‬ﻭﻧﺘﻮﻗـــﻊ ﺃﻥ ﺗﺘﻐﻴﺮ ﻫﺬﻩ ﺍﻟﻌﻘﻠﻴﺔ‬ ‫ﺇﻻ ﺃﻧﻨـــﺎ ﻻ ﻧﺘﻮﻗـــﻊ ﻣﻨﻬﺎ ﺃﻥ ﺗﻜﻮﻥ ﻃﺎﺋﺸـــﺔ ﻭﻣﻨﻔﻠﺘﺔ‬ ‫ﻛﻤﺎ ﻛﺎﻧﺖ ﻓﻲ ﺍﻟﺴـــﺎﺑﻖ‪ .‬ﻟﻘﺪ ﺟﻌـــﻞ ﺍﻟﺮﻛﻮﺩ ﺍﻟﻌﺎﻟﻤﻲ‬ ‫ﺍﻟﻜﺜﻴـــﺮ ﻣﻦ ﺍﻟﻨـــﺎﺱ ﻳﻔﻜـــﺮﻭﻥ ﻛﺜﻴﺮﴽ ﻓـــﻲ ﺇﻧﻔﺎﻗﻬﻢ‪،‬‬ ‫ﻭﺳﺘﺴـــﺘﻤﺮ ﻫﺬﻩ ﺍﻟﻤﻤﺎﺭﺳـــﺔ ﻓﻲ ﺍﻟﻌـــﺎﻡ ‪ .٢٠١٠‬ﻛﻤﺎ‬ ‫ﻧﺘﻮﻗـــﻊ ﺃﻥ ﺗﻄﻠﺐ ﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻌﺪﺍﺕ‪،‬‬ ‫ﻭﺫﻟﻚ ﻷﻥ ﺍﻟﻤﺆﺳﺴﺎﺕ ﻭﺍﻟﺸﺮﻛﺎﺕ ﺗﺼﺒﻮ ﺇﻟﻰ‬

‫ﺑﻘﻴﺎﺱ ﺳـــﺘﻴﻦ ﺇﻧﺸـــﴼ ﻭﺗﺘﻤﺘﻊ ﺑﻘﺪﺭﺓ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻋﻠـــﻰ ﺍﻟﻠﻔـــﺎﺕ ﺍﻟﻤﺘﻌﺪﺩﺓ ﺗﻤﻜـــﻦ ﺍﻟﻤﻄﺒﻌـــﺔ ﺍﻟﻮﺍﺣﺪﺓ‬ ‫ﻣـــﻦ ﺍﻟﺘﻌﺎﻣﻞ ﻣـــﻊ ﻃﻠﺐ ﻟﺜﻼﺛﺔ ﻣﻄﺎﺑـــﻊ‪ ،‬ﻭﺗﺰﻳﺪ ﻫﺬﻩ‬ ‫ﺍﻟﻤﻮﺍﺻﻔﺎﺕ ﻣﻦ ﺗﺸﻜﻴﻠﺔ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﻟﺪﻯ ﺍﻟﻤﻄﺒﻌﺔ‬ ‫ﺇﻟـــﻰ ﻣـــﺎ ﻫﻮ ﺃﺑﻌـــﺪ ﻣـــﻦ ﺍﻟﻠﻮﺣـــﺎﺕ ﻭﺍﻟﻼﻓﺘـــﺎﺕ ﺫﺍﺕ‬ ‫ﺍﻟﺨﻤﺴـــﺔ ﺃﻣﺘـــﺎﺭ ﻟﺘﺸـــﻤﻞ ﺃﻏﻄﻴﺔ ﺍﻟﺠـــﺪﺭﺍﻥ ﻭﻧﻘﺎﻁ‬ ‫ﺍﻟﺸﺮﺍﺀ ﺍﻟﺮﺍﻗﻴﺔ ﻭﻏﻴﺮﻫﺎ ﻣﻦ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ‪.‬‬ ‫ﺃﻣﺎ ﺑﻮﻝ ﻛﺮﻳﺒﺲ‪ ،‬ﻧﺎﺋﺐ ﺍﻟﺮﺋﻴﺲ ﻭﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﺸﺮﻛﺔ‬ ‫ﺇﻱ ﺇﻑ ﺁﻱ ﻟﻤﻨﻄﻘﺘـــﻲ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺷـــﻤﺎﻝ‬ ‫ﺇﻓﺮﻳﻘﻴـــﺎ ﻓﻴﺆﻛـــﺪ ﻋﻠـــﻰ ﺫﻟﻚ ﺑﺎﻟﻘـــﻮﻝ‪” :‬ﺗﺘﻤﺘـــﻊ ﻛﺎﻓﺔ‬ ‫ﻃﺎﺑﻌﺎﺕ ﻓﻮﺗﻴﻚ ﺑﺤﻠﻮﻝ ﺳﻴﺮ ﺍﻟﻌﻤﻞ ﻭﺃﺣﺒﺎﺭ ﻭﺧﺪﻣﺎﺕ‬

‫‪ME Printer January 2010‬‬

‫ﻭﺩﻭﺭﺍﺕ ﺗﺪﺭﻳﺒﻴﺔ ﻣﺘﻘﺪﻣﺔ ﻣﻦ ﺇﻱ ﺁﻱ ﺇﻑ“‪.‬‬

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‫ﻛﺬﻟـــﻚ ﺍﻻﻧﺘﻘـــﺎﻝ ﻣﻦ‬ ‫ﺍﻹﻧﺘـــﺎﺝ ﺍﻟﺘﻘﻠﻴﺪﻱ ﺇﻟـــﻰ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺮﻗﻤـــﻲ‪ ،‬ﻣﻤﺎ ﻳﻔﺘﺢ‬ ‫ﺍﻟﻤﺠـــﺎﻝ ﺃﻣﺎﻡ ﺃﺳـــﻮﺍﻕ ﻭﺗﻄﺒﻴﻘـــﺎﺕ ﺍﻗﺘﺼﺎﺩﻳﺔ ﺟﺪﻳﺪﺓ‬ ‫ﺃﻣﺎﻡ ﻣـــﺰﻭﺩﻱ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‪ .‬ﻭﻫـــﺬﺍﻥ ﺍﻟﺘﻄﺒﻴﻘﺎﻥ‬ ‫ﺗﺪﻋﻤﻬﻤـــﺎ ﻃﺎﺑﻌﺎﺕ ﺇﺗﺶ ﺑﻲ ﻓﻲ ﺑﺪﺍﻳﺔ ﺛﻮﺭﺓ ﺍﻻﻧﺘﻘﺎﻝ‬ ‫ﻣـــﻦ ﺍﻟﺘﻘﻠﻴﺪﻱ ﺇﻟـــﻰ ﺍﻟﺮﻗﻤـــﻲ‪ ،‬ﻓﺎﻟﻄﺎﺑﻌﺔ ﺳـــﺎﻳﺘﻜﺲ‬ ‫‪ FB٦٧٠٠‬ﻣﻦ ﺇﺗﺶ ﺑﻲ ﺗﻌﺪ ﻣﺜﺎﻟﻴﺔ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻜﻤﻴﺎﺕ‬ ‫ﺍﻟﻘﻠﻴﻠﺔ ﻣﻦ ﻧﻘﺎﻁ ﺍﻟﺸـــﺮﺍﺀ ﻭﻧﻘﺎﻁ ﺍﻟﺒﻴﻊ‪ ،‬ﺃﻣﺎ ﺍﻟﻄﺎﺑﻌﺘﻴﻦ‬ ‫ﺇﺗـــﺶ ﺑـــﻲ ﺳـــﺎﻳﺘﻜﺲ ‪ TJ٨٥٥٠٠‬ﻭ‪ ٨٣٥٠‬ﻓﺘﻮﻓﺮ‬ ‫ﻋﺎﺋﺪﴽ ﺳـــﺮﻳﻌﴼ ﻋﻠـــﻰ ﺍﻻﺳـــﺘﺜﻤﺎﺭ‪ .‬ﻓﻴﻤﺎ ﺗﻌـــﺪ ﺍﻟﻄﺎﺑﻌﺔ‬ ‫ﺍﻟﺠﺪﻳﺪﺓ ﺇﺗﺶ ﺑﻲ ﺳﺎﻳﺘﻜﺲ ‪ FB٧٥٠٠‬ﺫﺍﺕ ﺍﻟﺴﻄﺢ‬

‫ﺭﻓـــﻊ ﺍﻹﻧﻔﺎﻕ ﺍﻟﺘﺴـــﻮﻳﻘﻲ ﻟﺪﻳﻬﺎ ﻋﻠﻰ ﻣـــﺪﻯ ﺍﻟﻌﺎﻡ‬ ‫ﺍﻟﻘﺎﺩﻡ“‪.‬‬ ‫ﺃﻣـــﺎ ﺑـــﻮﻝ ﻛﺮﻳﺒـــﺲ ﻓﻴﺘﻮﻗـــﻊ ﻣﻮﺍﺻﻠﺔ ﺍﺭﺗﻔـــﺎﻉ ﺃﻋﺪﺍﺩ‬ ‫ﺍﻹﻋﻼﻧـــﺎﺕ ﺍﻟﺨﺎﺭﺟﻴـــﺔ ﻭﺍﻟﻼﻓﺘـــﺎﺕ ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ‬ ‫ﺍﻟﻌﺎﻟـــﻢ‪ ،‬ﺇﺫ ﻳﻘـــﻮﻝ‪” :‬ﺗﺘﻀﻤﻦ ﺃﺳـــﻮﺍﻕ ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ‬ ‫ﺍﻟﻌﺮﻳﺾ ﻭﺍﻟﻌﺮﻳﺾ ﺟﺪﴽ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻋﺮﻭﺿﴼ ﺑﺎﻟﺘﺼﻤﻴﻢ‬ ‫ﺍﻟﺪﺍﺧﻠـــﻲ ﻭﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﺍﻟﺼﻨﺎﻋﻴﺔ ﻷﻣﺎﻛﻦ ﺍﻟﻌﻤﻞ ﻭﻣﺎ‬ ‫ﺇﻟـــﻰ ﺫﻟـــﻚ‪ ،‬ﻭﻧﻌﺘﻘﺪ ﻛﺬﻟـــﻚ ﺃﻥ ﺍﻟﺠﻬﻮﺩ ﺍﻟﻤﺴـــﺘﻤﺮﺓ‬ ‫ﻹﻛﻤـــﺎﻝ ﻣﺸـــﺎﺭﻳﻊ ﺍﻟﻌﻘﺎﺭ ﺳـــﺘﻀﻤﻦ ﻧﻤـــﻮﴽ ﺛﺎﺑﺘﴼ ﻓﻲ‬

‫ﺍﻟﻤﺴﺘﻮﻱ ﻣﺜﺎﻟﻴﺔ ﻟﻤﻄﺎﺑﻊ ﺍﻟﺴﻜﺮﻳﻦ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﺍﻟﺮﺍﻏﺒﺔ‬

‫ﺍﻹﻋﻼﻥ ﺍﻟﺨﺎﺭﺟﻲ“‪.‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﺍﻏﺒـــﺔ ﺑﺈﻧﺘـــﺎﺝ ﻛﻤﻴـــﺎﺕ ﺃﻛﺒﺮ ﻣـــﻊ ﺟﻤﻴﻊ‬

‫ﺍﻟﺘﻘﻨﻴﺔ ﻭﺍﻟﻤﻤﺎﺭﺳﺎﺕ‬ ‫ﺍﻟﻤﺴﺘﺪﺍﻣﺔ‬

‫ﻭﺍﻟﺘﻲ ﺗﻌﺰﺯﻫﺎ ﺍﻟﺘﻮﺟﻬﺎﺕ ﺍﻟﻮﺍﻋﺪﺓ ﻓﻲ ﺳﻮﻕ ﺍﻟﺘﺠﺰﺋﺔ‬

‫ﻳﻘﻮﻝ‪” :‬ﻗﻴﺎﺳـــﴼ ﺇﻟﻰ ﺍﻟﻨﻤﻮ ﺍﻟﺬﻱ ﺷﻬﺪﺗﻪ ﺳﻨﺔ ﺻﻌﺒﺔ‬

‫ﺗﺒﻘـــﻰ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺨﻀـــﺮﺍﺀ ﻋﻠـــﻰ ﺭﺃﺱ ﺃﻭﻟﻮﻳـــﺎﺕ‬

‫ﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﺘـــﻲ ﻳﺤﺘﻤﻞ ﺃﻥ ﺗﻤﻬﺪ ﻟﻈﻬﻮﺭ ﻋﺪﺩ ﻣﻦ‬

‫ﻣﺜﻞ ﺳﻨﺔ ‪ ٢٠٠٩‬ﻭﺍﻟﻨﻈﺮﺓ ﺍﻟﻤﺘﻔﺎﺋﻠﺔ ﻟﻠﻤﺤﻠﻠﻴﻦ ﻟﻠﻌﺎﻡ‬

‫ﺍﺗﺒﺎﻉ ﺍﻟﻌﻼﻣﺎﺕ‬

‫ﺑﺎﻻﻧﺘﻘـــﺎﻝ ﺇﻟـــﻰ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺮﻗﻤﻲ ﺃﻭ ﻣـــﺰﻭﺩﻱ ﺧﺪﻣﺎﺕ‬ ‫ﺇﻣﻜﺎﻧﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ“‪.‬‬

‫ﻭﻳﺴـــﻠﻂ ﻛﻮﻧـــﺎﻝ ﺃﻓـــﺎﺭﻱ ﺍﻟﻀـــﻮﺀ ﻋﻠـــﻰ ﺍﻹﻣﻜﺎﻧﺎﺕ‬

‫ﻭﻳﺸـــﺎﺭﻙ ﻓﻴﺸـــﺎﻝ ﻏﻮﻫﻞ ﺷـــﺮﻛﺔ ﻛﺎﻧﻮﻥ ﺗﻮﻗﻌﺎﺗﻬﺎ‬

‫ﺍﻟﻤﺘﺎﺣـــﺔ ﺃﻣـــﺎﻡ ﻃﺒﺎﻋـــﺔ ﺍﻟﻘﻄـــﻊ ﺍﻟﻌﺮﻳـــﺾ ﺍﻟﺮﻗﻤﻴﺔ‪،‬‬

‫ﻟﻨﻤـــﻮ ﻗﻄﺎﻉ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻟﻠﻘﻄـــﻊ ﺍﻟﻌﺮﻳﺾ‪ ،‬ﺇﺫ‬

‫ﺇﺗـــﺶ ﺑﻲ‪ ،‬ﻓﺎﻟﺸـــﺮﻛﺔ ﻓﻲ ﺃﺧﺬﺕ ﺯﻣـــﺎﻡ ﺍﻟﻤﺒﺎﺩﺭﺓ ﻓﻲ‬

‫ﻟﻴﺴـــﺖ ﺍﻹﻣﺎﺭﺍﺕ ﻏﺮﻳﺒﺔ ﻋﻠﻰ ﺍﻟﺤﻤﻼﺕ ﺍﻹﻋﻼﻧﻴﺔ‬

‫ﻭﻧﺤـــﻦ ﻣﻬﺘﻤﻮﻥ ﺣﺎﻟﻨﺎ ﻓﻲ ﺫﻟﻚ ﺣﺎﻝ ﺍﻵﺧﺮﻳﻦ ﻛﻲ‬

‫ﻟﺪﻳﻬﻢ ﻭﺗﻌﺰﻳﺰ ﺃﻋﻤﺎﻟﻬﻢ ﻣﻊ ﺍﻟﺘﻘﻠﻴﻞ ﻣﻦ ﺃﺛﺮ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻜﺒـــﺮﻯ‪ ،‬ﻓﻤـــﻦ ﺍﻟﺸـــﺎﺋﻊ ﻧﻮﻋـــﴼ ﻣـــﺎ ﺭﺅﻳـــﺔ ﺍﻟﻤﺒﺎﻧـــﻲ‬

‫ﻧﻌﺮﻑ ﻛﻴﻒ ﺳﻴﺘﺸـــﻜﻞ ﻫﺬﺍ ﺍﻟﻘﻄـــﺎﻉ ﺍﻟﻤﺜﻴﺮ ﺧﻼﻝ‬

‫ﻋﻠﻰ ﺍﻟﺒﻴﺌﺔ“‪.‬‬

‫ﻭﺍﻟﻤﺮﻛﺒـــﺎﺕ ﻭﻫـــﻲ ﻣﻐﻄـــﺎﺓ ﺑﺎﻟﻜﺎﻣـــﻞ ﺑﻄﺒﺎﻋﺔ ﻣﻦ‬ ‫ً‬ ‫ﻫﺎﺋـــﻼ ﻻ ﻳﻤﻜﻦ ﺃﻥ‬ ‫ﺍﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴﺮ ﻣﻜﻮﻧـــﺔ ﻣﻨﻈﺮﴽ‬

‫ﺍﻟﻌـــﺎﻡ ﺍﻟﻘﺎﺩﻡ‪ ،‬ﻓﻔﻲ ﺟﻮﻟﺘﻨﺎ ﻫﺬﻩ ﻋﻠـــﻰ ﻣﻄﺎﺑﻊ ﺍﻟﻘﻄﻊ‬

‫ﻓﺒﺎﻟﻨﺴـــﺒﺔ ﻟﻠﻌﻤـــﻼﺀ ﺍﻟﺬﻳـــﻦ ﻳﺒﺤﺜـــﻮﻥ ﻋـــﻦ ﺗﻌـــﺪﺩ‬

‫ﺍﻟﻌﺮﻳـــﺾ ﻧﺴـــﺘﻄﻠﻊ ﻣﻦ ﻛﺒـــﺎﺭ ﺍﻟﻤﺼﻨﻌﻴﻦ ﻭﺃﻗﺴـــﺎﻡ‬

‫ﺍﻻﺳـــﺘﺨﺪﺍﻣﺎﺕ ﻟﺘﺸـــﻜﻴﻠﺔ ﻭﺍﺳـــﻌﺔ ﻣﻦ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ‬

‫ﻳﻤـــﺮ ﺩﻭﻥ ﻣﻼﺣﻈﺔ‪ .‬ﻫﻜﺬﺍ ﻫـــﻮ ﺗﺄﺛﻴﺮ ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ‬

‫ﺍﻟﻤﺒﻴﻌﺎﺕ ﺍﻹﻗﻠﻴﻤﻴﺔ ﺍﻟﺘﺎﺑﻌﺔ ﻟﻬﻢ ﻋﻦ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺗﻬﻢ‬

‫ﺍﻟﺨﺎﺭﺟﻴﺔ ﻭﺍﻟﺪﺍﺧﻠﻴﺔ ﺍﻟﻤﺮﻧﺔ ﻓﺈﻥ ﺍﻟﻄﺎﺑﻌﺔ ﺩﻳﺰﺍﻳﻨﺠﺖ‬

‫ﺍﻟﻜﺒﻴﺮ ﻋﻠﻰ ﺣﻮﺍﺳـــﻨﺎ‪ ،‬ﻓﻬﻮ ﻳﻜـــﺮﺭ ﺣﻘﻴﻘﺔ ﺃﻧﻪ ﻋﻨﺪﻣﺎ‬

‫ﺍﻟﺠﺪﻳﺪﺓ ﻟﻤﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﺘﻲ‬

‫‪ L٢٥٥٠٠‬ﻣـــﻦ ﺇﺗﺶ ﺑﻲ )ﺗﺘﻮﻓـــﺮ ﺑﻨﻤﻮﺫﺟﻲ ﻣﻘﺎﺱ‬

‫ﻳﺘﻌﻠـــﻖ ﺍﻷﻣـــﺮ ﺑﺎﻟﺠﺎﺫﺑﻴـــﺔ ﺍﻟﺒﺼﺮﻳﺔ ﻓـــﺈﻥ ﻛﻠﻤﺎ ﻛﺎﻥ‬

‫ﻫـــﻲ ﻓﻲ ﻃـــﻮﺭ ﺍﻟﺘﺤﻀﻴـــﺮ‪ ،‬ﻛﻤﺎ ﻭﻧﻠﻘـــﻲ ﻧﻈﺮﺓ ﻋﻠﻰ‬

‫‪ ٤٢‬ﺇﻧﺸـــﴼ ﻭ‪ ٦٠‬ﺇﻧﺸـــﴼ( ﺗﻮﻓﺮ ﻃﺒﺎﻋﺔ ﻟﺘﺸﻜﻴﻠﺔ ﻭﺍﺳﻌﺔ‬

‫ﺍﻟﺸﻲﺀ ﺃﻛﺒﺮ ﻛﺎﻥ ﺃﻓﻀﻞ‪.‬‬

‫ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺘﻲ ﻳﺘﻮﻗﻊ ﺍﻥ ﺗﺤﺪﺩ ﺍﻟﻤﺴـــﺎﺭ ﺍﻟﻤﺴﺘﻘﺒﻠﻲ‬

‫ﻣﻦ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﻣﻦ ﻣﻄﺒﻮﻋﺎﺕ ﻧﻘﺎﻁ ﺍﻟﺸﺮﺍﺀ ﺍﻟﺪﺍﺧﻠﻴﺔ‬

‫ﻟﻘﺪ ﺣﻔـــﺰﺕ ﺃﻋﻤﺎﻝ ﺍﻟﺒﻨﺎﺀ ﺍﻟﻄﻠـــﺐ ﻋﻠﻰ ﻣﺨﻄﻄﺎﺕ‬

‫ﻟﻄﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ‪.‬‬

‫ﻭﻃﺒﺎﻋـــﺔ ﺍﻟﻤﻌﺮﻭﺿـــﺎﺕ ﻭﺍﻷﻧﺴـــﺠﺔ ﺍﻟﺠﺪﺍﺭﻳـــﺎﺕ‬ ‫ﺍﻟﺪﺍﺧﻠﻴﺔ ﺍﻟﺸﺒﻴﻬﺔ ﺑﺎﻟﺪﻳﻜﻮﺭ ﺇﻟﻰ ﺍﻟﻼﻓﺘﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ‬

‫ﻭﻻﻓﺘـــﺎﺕ ﻭﺧﺮﺍﺋﻂ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ‪ ،‬ﺇﻻ ﺃﻥ ﻫﺬﺍ ﺍﻟﺘﻮﺟﻪ‬ ‫ﻗﺪ ﻻ ﻳﺴـــﺘﻤﺮ ﻓـــﻲ ﻣﺪﺍﻩ ﺍﻟﻜﺎﻣﻞ ﻃﻴﻠـــﺔ ﺍﻟﻌﺎﻡ ‪٢٠١٠‬‬ ‫ﺑـــﻞ ﻭﺭﺑﻤﺎ ﺣﺘـــﻰ ﻟﻸﻋـــﻮﺍﻡ ﺍﻟﻘﻠﻴﻠﺔ ﺍﻟﻘﺎﺩﻣﺔ ﺑﺴـــﺒﺐ‬ ‫ﺍﻟﺮﻛﻮﺩ ﺍﻟﺤﺎﺻﻞ ﻓﻲ ﺳـــﻮﻕ ﺍﻟﻌﻘﺎﺭ‪ ،‬ﻓﻔﻲ ﺣﺎﻝ ﺍﺭﺗﺄﻯ‬ ‫ﺍﻟﻤﻌﻠﻨـــﻮﻥ ﺃﻥ ﻣـــﻦ ﺍﻟﻤﻨﺎﺳـــﺐ ﺧﻔـــﺾ ﻣﻴﺰﺍﻧﻴـــﺎﺕ‬

‫ﻣﻨﺘﺠﺎﺕ ﺟﺪﻳﺪﺓ ﺗﻄﺮﺡ‬ ‫ﺑﻐﺰﺍﺭﺓ‬

‫ﻭﻣﻈﻼﺕ ﺍﻟﺤﺎﻓﻼﺕ ﻭﺃﻏﻄﻴﺔ ﺍﻟﻤﺮﻛﺒﺎﺕ‪.‬‬ ‫ﺃﻣـــﺎ ﻛﺎﻧﻮﻥ ﻓﺘﺴـــﺘﻌﺪ ﻟﻠﻌـــﺎﻡ ﺍﻟﺠﺪﻳـــﺪ ‪ ٢٠١٠‬ﺑﺈﺩﺧﺎﻝ‬ ‫ﺗﺤﺴـــﻴﻨﺎﺕ ﻛﺒـــﺮﻯ ﻋﻠـــﻰ ﺧـــﻂ ﻃﺒﺎﻋـــﺔ ﻣﻨﺘﺠﺎﺕ‬ ‫ﺍﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴﺮ ﻟﺪﻳﻬﺎ ﺍﻟﺘﺼﺎﻣﻴـــﻢ ﺑﺎﻟﻜﻮﻣﺒﻴﻮﺗﺮ ﻭﺫﻟﻚ‬

‫ﺗﺘﻀﻤـــﻦ ﻗﺎﺋﻤـــﺔ ﺁﺧـــﺮ ﺍﻟﻤﻌﺮﻭﺿﺎﺕ ﻣـــﻦ ﺇﺗﺶ ﺑﻲ‬

‫ﺑﺈﺩﺧـــﺎﻝ ﻧﻤـــﺎﺫﺝ ﺟﺪﻳـــﺪﺓ ﻓـــﻲ ﺗﺸـــﻜﻴﻠﺔ ﻃﺎﺑﻌﺎﺗﻬـــﺎ‬

‫ﺃﻥ ﻳﺘﻠﻘﻰ ﺳﻮﻕ ﻃﺒﺎﻋﺔ ﺍﻟﻼﻓﺘﺎﺕ ﺿﺮﺑﺔ ﻣﻮﺟﻌﺔ‪.‬‬

‫ﺗﺸـــﻜﻴﻠﺔ ﻣﻮﺳﻌﺔ ﻣﻦ ﺣﻠﻮﻝ ﺗﻘﻨﻴﺔ ﻃﺒﺎﻋﺔ ﻻﺗﻴﻜﺲ‬

‫ﺇﻳﻤﻴـــﺞ ﺑﺮﻭﺟـــﺮﺍﻑ‪ ،‬ﻭﻫـــﻲ‪ iPF٧٥٠ :‬ﻭ‪iPF٧٥٥‬‬

‫ﻭﻣـــﻦ ﺍﻟﻨﻘﺎﻁ ﺍﻹﻳﺠﺎﺑﻴﺔ ﻫﻮ ﺃﻥ ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ‬

‫ﺇﺗﺶ ﺑـــﻲ‪ ،‬ﻭﻫـــﻲ ﻣﺼﻤﻤﺔ ﻟﺘﺴـــﻬﻴﻞ ﺍﻻﺳـــﺘﺨﺪﺍﻡ‬

‫ﻭ‪ iPF٦٥٠‬ﻭ‪.iPF٦٥٥‬‬

‫ﺗﺘﻌﺎﻣـــﻞ ﻣـــﻊ ﺗﻄﺒﻴﻘـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺨﺎﺭﺟﻴـــﺔ ﻭﺍﻟﺘﻲ‬

‫ﻭﺍﻟﺤـــﺪ ﻣـــﻦ ﺍﻟﺘﺄﺛﻴـــﺮﺍﺕ ﺍﻟﺒﻴﺌﻴﺔ‪ .‬ﻭﺗﺄﺗـــﻲ ﻋﻠﻰ ﺭﺃﺱ‬

‫ﻭﺍﻟﻄﺎﺑﻌﺘﺎﻥ ﺇﻳﻤﻴﺢ ﺑﻮﺭﺟﺮﺍﻑ ‪ iPF٧٥٠‬ﻭ‪iPF٧٥٥‬‬

‫ﺗﺴـــﻬﻠﺖ ﺍﻵﻥ ﺃﻛﺜﺮ ﺑﺘﻄﻮﻳﺮ ﺍﻷﺣﺒﺎﺭ ﻋﺪﻳﻤﺔ ﺍﻟﺮﺍﺋﺤﺔ‬

‫ﺍﻟﻘﺎﺋﻤـــﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺇﺗﺶ ﺑﻲ ﺩﻳﺰﺍﻳﻨﺠـــﺖ ‪L٦٥٥٠٠‬‬

‫ﻫﻲ ﻣﻦ ﻃﺎﺑﻌـــﺎﺕ ‪ A٠/“٣٦‬ﻣﺼﻤﻤﺔ ﻟﺒﻴﺌﺔ‬

‫ﻭﺍﻟﻤﻮﺍﺩ ﺍﻟﺼﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ‪ ،‬ﺇﺿﺎﻓﺔ ﺇﻟﻰ ﻗﻄﺎﻋﺎﺕ ﺃﺧﺮﻯ‬

‫ﻭﺍﻟﻤﺮﻏﻮﺑـــﺔ ﻟـــﺪﻯ ﻣﺼﺎﻧﻊ ﺍﻟﻼﻓﺘـــﺎﺕ ﻭﺩﻭﺭ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﺘﺼﺎﻣﻴـــﻢ ﺑﺎﻟﻜﻮﻣﺒﻴﻮﺗﺮ‪ ،‬ﺃﻣـــﺎ ﺍﻟﻄﺎﺑﻌﺘﺎﻥ ‪iPF٦٥٠‬‬

‫ﺣﻤﻼﺕ ﺍﻟﺘﺴﻮﻳﻖ ﻭﺍﺳﻌﺔ ﺍﻟﻨﻄﺎﻕ ﻓﺈﻥ ﻣﻦ ﺍﻟﻤﺤﺘﻤﻞ‬

‫ﺗﺠﺪ ﻓﻲ ﻓﻲ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ ﻓﺎﺋﺪﺓ‪.‬‬

‫ﺍﻟﺼﻐﻴﺮﺓ ﻭﺍﻟﻤﺘﻮﺳـــﻄﺔ ﺍﻟﺤﺠﻢ‪ ،‬ﻭﺍﻟﻄﺎﺑﻌﺔ ‪L٦٥٥٠٠‬‬

‫ﻭ‪ iPF٦٥٥‬ﻓﻬـــﻲ ﻣـــﻦ ﻃﺎﺑﻌـــﺎﺕ ‪ A١/“٢٤‬ﻭﺍﻟﺘـــﻲ‬

‫ﺇﻥ ﺗﻄﺒﻴﻘـــﺎﺕ ﻃﺒﺎﻋـــﺔ ﺍﻟﻘﻄـــﻊ ﺍﻟﻌﺮﻳـــﺾ ﺍﻟﺨﺎﺭﺟﻴﺔ‬

‫ﻫـــﻲ ﺃﻭﻝ ﻃﺎﺑﻌـــﺔ ﺗﺘﻤﻴـــﺰ ﺑﺨﺎﺻﻴـــﺔ ﺗﻘﻨﻴـــﺔ ﻃﺒﺎﻋﺔ‬

‫ﺗﻠﺒـــﻲ ﺍﺣﺘﻴﺎﺟﺎﺕ ﺍﻟﻘﻄﺎﻉ ﺫﺍﺗﻪ ﺇﻻ ﺃﻧﻬﺎ ﺗﺄﺗﻲ ﺑﺘﺼﻤﻴﻢ‬

‫ﻣﻨﻬﺎ ﻭﺍﻟﺪﺍﺧﻠﻴﺔ ﺗﺘﻮﺳـــﻊ ﺑﺴـــﺮﻋﺔ ﺗﻔـــﻮﻕ ﻣﺎ ﻧﺘﺨﻴﻞ‪،‬‬

‫ﻻﺗﻴﻜﺲ ﺇﺗﺶ ﺑﻲ‪.‬‬

‫ﻣﺪﻣﺞ ﺃﻛﺜﺮ‪.‬‬

‫ﻓﺈﺿﺎﻓﺔ ﺇﻟـــﻰ ﺍﻗﺘﺮﺍﻧﻬﺎ ﺍﻟﻤﻌـــﺮﻭﻑ ﺑﺼﻨﺎﻋﺔ ﺍﻟﻼﻓﺘﺎﺕ‬

‫ﻭﻳﻘـــﻮﻝ ﻛﻮﻧﺎﻝ ﺃﻓـــﺎﺭﻱ‪ ،‬ﺍﻟﻤﺪﻳـــﺮ ﺍﻹﻗﻠﻴﻤﻲ ﻷﻋﻤﺎﻝ‬

‫ﻭﻳﻘـــﻮﻝ ﻑ‬

‫ﻓﺈﻥ ﺍﻟﺨﻴﺎﺭﺍﺕ ﺍﻟﺒﺪﻳﻠﺔ ﻭﺍﻟﻤﺠﺪﻳﺔ ﺍﻗﺘﺼﺎﺩﻳﴼ ﺗﺴﺘﺨﺪﻡ‬

‫ﻃﺒﺎﻋـــﺔ ﺍﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴـــﺮ ﻟـــﺪﻯ ﺷـــﺮﻛﺔ ﺇﺗـــﺶ ﺑـــﻲ‬

‫”ﻟﻘـــﺪ ﺃﻋﺪﻧﺎ ﻋﺮﺽ ﻣﻨﺘﺠﺎﺗﻨﺎ ﺑﺄﺳـــﻌﺎﺭ ﺟﺬﺍﺑﺔ ﻭﺃﺩﺧﻠﻨﺎ‬

‫ﺍﻵﻥ ﺃﻛﺜﺮ ﻣﻦ ﺃﻱ ﻭﻗﺖ ﻣﻀﻰ ﻓﻲ ﺗﺰﻳﻴﻦ ﺍﻟﻤﻄﺎﻋﻢ‬

‫ﺟﺮﺍﻓﻴﻜﺲ ﺳﻮﻟﻮﺷـــﻨﺰ ﺑﺰﻧﺲ ﺇﻧﺪﺳﺘﺮﻳﺎﻝ ﺳﻮﻟﻮﺷﻨﺰ‬

‫ﺗﺸـــﻜﻴﻠﺔ ﻣـــﻦ ﺑﺮﺍﻣـــﺞ ‪ RIP‬ﻛﻲ ﺗﺴـــﻤﺢ ﺑـــﺎﻹﺩﺍﺭﺓ‬

‫ﻭﺍﻟﻤﻜﺎﺗـــﺐ ﻭﺍﻟﺒﻴـــﻮﺕ ﻣـــﻦ ﺍﻟﺪﺍﺧﻞ‪ ،‬ﻓﺮﻭﻧﻖ ﺳـــﻄﺢ‬

‫– ﺇﺗﺶ ﺑﻲ ﺳـــﺎﻳﺘﻜﺲ ﻓﻲ ﻣﻌﺮﺽ ﺣﺪﻳﺜﻪ ﻋﻦ ﻫﺬﻩ‬

‫ﺍﻟﻜﺎﻣﻠـــﺔ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴﺮ‪ ،‬ﻛﻤـــﺎ ﻗﻤﻨﺎ ﺑﺨﺾ‬

‫ﺍﻟﺨﺸـــﺐ ﺃﻭ ﺍﻟﺨﺰﻑ ﺍﻟﻤﻠﻤﻊ ﻳﻤﻜﻦ ﺍﻵﻥ ﺗﺤﺴـــﻴﻨﻪ‬

‫ﺍﻟﻄﺎﺑﻌـــﺔ‪” :‬ﺗﻘﺪﻡ ﺍﻟﻄﺎﺑﻌﺔ ‪L٦٥٥٠٠‬ﻟﻤﺰﻭﺩﻱ ﺧﺪﻣﺔ‬

‫ﺍﻟﻜﻠـــﻒ ﻭﺇﺩﺧـــﺎﻝ ﺗﺤﺴـــﻴﻨﺎﺕ ﻋﻠﻰ ﻋﺮﻭﺽ ﻣﺴـــﺢ‬

‫ﺑﺎﺳﺘﺨﺪﺍﻡ ﻃﺒﻘﺎﺕ ﺻﻠﺒﺔ ﻣﻦ ﻣﻄﺒﻮﻉ ﻋﻠﻴﻬﺎ ﺑﺸﻜﻞ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﻲ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻧﻈﺎﻣﴼ‬

‫ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ ﻟﺪﻳﻨﺎ“‪ ،‬ﻣﺸﻴﺮﴽ ﺇﻟﻰ ﺃﻥ ﺳﻘﻒ ﺍﻟﺘﻮﻗﻌﺎﺕ‬

‫ﺟﻤﻴﻞ‪.‬‬

‫ﻃﺒﺎﻋﻴﴼ ﻣﺘﻌﺪﺩ ﺍﻻﺳﺘﺨﺪﺍﻣﺎﺕ ﻳﻤﻜﻨﻪ ﺇﻧﺘﺎﺝ ﺗﺸﻜﻴﻠﺔ‬

‫ﺳﻴﺘﺼﺎﻋﺪ ﺧﻼﻝ ﺍﻟﻌﺎﻡ ‪.٢٠١٠‬‬

‫ﻭﺳـــﻴﻮﺍﺻﻞ ﻗﻄـــﺎﻉ ﻃﺒﺎﻋـــﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴـــﺮ ﺍﺯﺩﻫﺎﺭﻩ‬

‫ﻭﺍﺳـــﻌﺔ ﻣﻦ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﻋﻠﻰ ﺗﺸـــﻜﻴﻠﺔ ﻭﺍﺳـــﻌﺔ ﻣﻦ‬

‫ﺃﻣﺎ ﺃﻭﺷـــﻲ ﻓﻘﺪ ﺃﻋﻠﻨﺖ ﺇﻃﻼﻕ ﻣﻨﺘﺠﺎﺕ ﺟﺪﻳﺪﺓ ﻓﻲ‬

‫ﻃﺎﻟﻤـــﺎ ﻭﺍﺻﻠﺖ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟﻈﻬﻮﺭ ﻟﺘﺴـــﻤﺢ‬

‫ﺍﻟﻤﻮﺍﺩ‪ ،‬ﺑﻤﺎ ﻓـــﻲ ﺫﻟﻚ ﺃﻗﻞ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﻏﻴﺮ ﺍﻟﻤﻐﻠﻔﺔ‬

‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻋﺎﻡ ‪ ،٢٠١٠‬ﻭﻣﻨﻬﺎ ﻃﺎﺑﻌﺘﻲ ﺃﻭﺷﻲ‬

‫ﺑﺎﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺃﻭﺳـــﻊ ﺗﺸـــﻜﻴﻠﺔ ﻣﻤﻜﻨـــﺔ ﻣﻦ ﺍﻟﻤﻮﺍﺩ‬

‫ﻛﻠﻔـــﺔ ﻭﺍﻟﻤﺘﻮﺍﻓﻘـــﺔ ﻣـــﻊ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﻤﺬﻳﺒﺔ ﻣـــﻦ ﻧﻘﺎﻁ‬

‫ﺑﻠﻮﺗﻮﻳـــﻒ ‪ ٣٠٠‬ﻭﺃﻭﺷـــﻲ ﻛﻮﻟﺮﻭﻳـــﻒ ‪ .٦٠٠‬ﻭﺍﻟﻄﺎﺑﻌﺔ‬

‫ﻭﺑﻜﻠـــﻒ ﻣﻌﻘﻮﻟـــﺔ‪ ،‬ﻭﻃﺎﻟﻤـــﺎ ﻭﺍﺻﻠـــﺖ ﺍﻟﺘﻄﺒﻴﻘـــﺎﺕ‬

‫ﺍﻟﺸﺮﺍﺀ ﻭﺍﻟﻼﻓﺘﺎﺕ ﺍﻟﻤﺆﻗﺘﺔ ﻭﺍﻟﺠﺪﺍﺭﻳﺎﺕ ﻭﻣﻄﺒﻮﻋﺎﺕ‬

‫ﺃﻭﺷـــﻲ ﺑﻠﻮﺗﻮﻳـــﻒ ‪ ٣٠٠‬ﻫﻲ ﻣﻦ ﺑﻴـــﻦ ﺃﻛﺜﺮ ﻃﺎﺑﻌﺎﺕ‬

‫ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟﺠﺬﺍﺑﺔ ﻧﻴﻞ ﺍﻫﺘﻤﺎﻡ ﺍﻟﻤﻌﻠﻨﻴﻦ‪.‬‬

‫ﺍﻟﻌﺮﺽ ﻋﻠﻰ ﺍﻟﻤﺮﻛﺒﺎﺕ ﻭﺗﺄﺷـــﻴﺮ ﺍﻷﺳﺎﻃﻴﻞ‪ ،‬ﺇﺿﺎﻓﺔ‬

‫ﺍﻟﻘﻄـــﻊ ﺍﻟﻌﺮﻳـــﺾ ﻛﻔﺎﺀﺓ ﻓـــﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺎﻗـــﺔ‪ ،‬ﻓﻬﻲ‬

‫ﺇﻻ ﺃﻥ ﻃـــﺮﺡ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟﺠﺬﺍﺑـــﺔ ﻟﻮﺣﺪﻫﺎ‬

‫ﺇﻟﻰ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﻻﻓﺘﺎﺕ ﺍﻟﻤﻨﺎﺳﺒﺎﺕ ﺍﻟﺪﺍﺧﻠﻴﺔ ﻣﻨﻬﺎ‬

‫ﻣﻔﻀﻠـــﺔ ﻟﺪﻯ ﻓﺌﺎﺕ ﺍﻟﻌﻤﻞ ﺍﻟﺼﻐﻴـــﺮﺓ ﻓﻲ ﻣﺠﺎﻻﺕ‬

‫ﺑﻜﺎﻑ ﻹﻏﺮﺍﺀ ﻋﻤﻴﻞ ﺃﻭ ﻣﺰﻭﺩ ﺧﺪﻣﺔ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻟﻴـــﺲ ٍ‬

‫ﻭﺍﻟﺨﺎﺭﺟﻴﺔ“‪.‬‬

‫ﺍﻟﻬﻨﺪﺳﺔ ﻭﺍﻟﺒﻨﺎﺀ ﻭﺍﻟﺘﺼﻨﻴﻊ ﻭﺗﻤﺘﺎﺯ ﺑﺄﻧﻬﺎ ﻃﺎﺑﻌﺔ ﻓﻮﺭﻳﺔ‬

‫ﻟﻠﻘﻴﺎﻡ ﺑﻤﺰﻳﺪ ﻣﻦ ﺍﻹﻧﻔـــﺎﻕ‪ ،‬ﻓﺮﻏﻢ ﺍﻟﻤﺰﺍﻳﺎ ﺍﻹﺿﺎﻓﻴﺔ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺗﻮﻓـــﺮ ﺗﻘﻨﻴـــﺎﺕ ﻃﺒﺎﻋـــﺔ ﻻﺗﻴﻜﺲ ﺇﺗﺶ‬

‫ﻭﻣﺰﻭﺩﺓ ﺑﺠﻬﺎﺯ ﺍﺳﺘﻨﺴـــﺎﺥ ﻗﻴﺎﺱ ‪ A٠‬ﻭﻣﺎﺳﺢ ﻣﻠﻮﻥ‬

‫ﻟﻠﻔﺎﺋـــﺪﺓ ﺍﻟﻤﻄﻠﻮﺑﺔ ﻣﻦ ﺍﻟﺴـــﻮﻕ ﺇﻻ ﺃﻥ ﺍﻟﻤﻤﺎﺭﺳـــﺎﺕ‬

‫ﺑـــﻲ ﻣﻄﺒﻮﻋﺎﺕ ﻣﺘﻴﻨﺔ ﻭﺧﺎﻟﻴﺔ ﻣـــﻦ ﺍﻟﺮﻭﺍﺋﺢ‪ ،‬ﻭﺻﻮﺭﺓ‬

‫ﻛﻠﻬـــﺎ ﻣﺪﻣﺠﺔ ﻓـــﻲ ﺟﻬﺎﺯ ﻭﺍﺣﺪ‪ .‬ﺃﻣﺎ ﺍﻟﻄﺎﺑﻌﺔ ﺃﻭﺷـــﻲ‬

‫ﺍﻟﻤﺴـــﺘﺪﺍﻣﺔ ﻓـــﻲ ﺍﻟﺘﺼﻨﻴـــﻊ ﻭﺍﻟﺘﻮﺯﻳـــﻎ ﺃﻭ ﺗﺼﺮﻳـــﻒ‬

‫ﻭﺍﺿﺤـــﺔ ﻭﻋﺎﻟﻴـــﺔ ﺍﻟﺠـــﻮﺩﺓ‪ ،‬ﻭﺗﻨﻮﻋـــﴼ ﻓﻲ ﺍﺳـــﺘﺨﺪﺍﻡ‬

‫ﻛﻮﻟﺮﻭﻳﻒ ‪ ٦٠٠‬ﻓﻬﻲ ﺃﻭﻝ ﻃﺎﺑﻌﺔ ﻗﻄﻊ ﻋﺮﻳﺾ ﻋﻠﻰ‬

‫ﺍﻟﻨﻔﺎﻳـــﺎﺕ ﺗﻠﻌﺐ ﺩﻭﺭﴽ ﺃﻛﺒﺮ ﺑﻜﺜﻴﺮ ﻓـــﻲ ﻋﻤﻠﻴﺔ ﺍﺗﺨﺎﺫ‬

‫ﺍﻟﺘﻄﺒﻴﻘـــﺎﺕ ﻭﺇﻧﺘﺎﺟﻴﺔ ﻋﺎﻟﻴـــﺔ ﻟﺘﻤﻜﻦ ﻣﺰﻭﺩﻱ ﺧﺪﻣﺔ‬ ‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺃﻳـــَﺎ ﻛﺎﻧﻮﺍ ﻣﻦ ﺯﻳـــﺎﺩﺓ ﻃﺎﻗﺔ ﺇﻧﺘـــﺎﺝ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﺴـــﺘﻮﻯ ﺍﻟﻌﺎﻟﻢ ﺫﺍﺕ ﺃﺣﺒﺎﺭ ﻣﻠﻮﻧﺔ ﻭﺗﺴـــﺘﺨﺪﻡ ﺗﻘﻨﻴﺔ‬

‫ﻓﻴﻠﺨـــﺺ ﺍﻟﺤـــﺎﻝ ﺑﻘﻮﻟـــﻪ‪:‬‬

‫ﻛﺮﻳﺴـــﺘﺎﻝ ﺑﻮﻳﻨﺖ ﻣﻦ ﺃﻭﺷـــﻲ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺴـــﺘﺨﺪﻡ ﺍﻟـ‬

‫‪ME Printer January 2010‬‬

‫ﺍﻟﻌﻤﻴﻞ ﻟﻠﻘﺮﺍﺭ‪.‬‬

‫ﻭﺳﻴﻮﺍﺻﻞ ﻗﻄﺎﻉ‬ ‫ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ‬ ‫ﺍﺯﺩﻫﺎﺭﻩ ﻃﺎﻟﻤﺎ ﻭﺍﺻﻠﺖ‬ ‫ﺍﻟﺘﻘﻨﻴﺎﺕﺍﻟﺠﺪﻳﺪﺓ‬ ‫ﺍﻟﻈﻬﻮﺭﻟﺘﺴﻤﺢ‬ ‫ﺑﺎﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺃﻭﺳﻊ‬ ‫ﺗﺸﻜﻴﻠﺔﻣﻤﻜﻨﺔ‬ ‫ﻣﻦ ﺍﻟﻤﻮﺍﺩ ﻭﺑﻜﻠﻒ‬ ‫ﻣﻌﻘﻮﻟﺔ‪،‬ﻭﻃﺎﻟﻤﺎ‬ ‫ﻭﺍﺻﻠﺖﺍﻟﺘﻄﺒﻴﻘﺎﺕ‬ ‫ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟﺠﺬﺍﺑﺔ ﻧﻴﻞ‬ ‫ﺍﻫﺘﻤﺎﻡﺍﻟﻤﻌﻠﻨﻴﻦ‬

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‫ﺍﻟﻤﻠﻒ‬

‫ﺍﻟﻌﺎﻟﻤﻲ‬ ‫ﻣﺎ‬ ‫ﺍﻟﺮﻛﻮﺩ ﺍﻟﻜﺒﻴﺮ‬ ‫ﺑﻌﺪ ﺍﻟﻘﻄﻊ‬ ‫ﻃﺒﺎﻋﺔ‬

‫ﻣﻌﻘﻞ ﻃﺒﺎﻋﺔ‬ ‫ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ‬ ‫ﻓﻲ ﻫﺬﻩ ﺍﻟﺠﻮﻟﺔ ﻋﻠﻰ ﺁﺧﺮ ﺍﻟﺘﻄﻮﺭﺍﺕ ﻓﻲ ﻗﻄﺎﻉ ﻃﺒﺎﻋﺔ‬ ‫ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ ﻧﻄﺮﺡ ﺃﺳـــﺌﻠﺘﻨﺎ ﻋﻠﻰ ﻛﺒـــﺎﺭ ﺍﻟﻤﺼﻨﻌﻴﻦ‬ ‫ﻋﻤﺎ ﻓﻲ ﺟﻌﺒﺘﻬﻢ ﻟﻠﻌﺎﻡ ﺍﻟﺠﺪﻳﺪ ‪٢٠١٠‬‬

‫‪Events Product Launch‬‬

‫ﻣﻌﺮﺽ ﻛﺎﺭﺩﻛﺲ ‪ ٢٠٠٩‬ﺑﺎﻟﻘﺎﻫﺮﺓ‬ ‫ﺇﺳﺘﻀﺎﻓﺖ ﻣﺪﻳﻨﺔ ﺍﻟﻘﺎﻫﺮﺓ »ﺍﻷﺣﺪ« ﺍﻟﺜﺎﻟﺚ ﻋﺸﺮ ﻣﻦ ﺩﻳﺴﻤﺒﺮ ﺍﻟﻤﺎﺿﻲ ﺃﻋﻤﺎﻝ ﺍﻟﻤﺆﺗﻤﺮ‬ ‫ﻭﺍﻟﻤﻌﺮﺽ ﺍﻟﺪﻭﻟﻰ ﺍﻟﺜﺎﻣﻦ ﻟﻠﺒﻄﺎﻗﺎﺕ ﺍﻟﺬﻛﻴﺔ ﻭﺣﻠﻮﻝ ﺍﻟﻬﻮﻳﺔ ﺍﻟﺮﻗﻤﻴﺔ »ﻛﺎﺭﺩﻛﺲ ‪. «٢٠٠٩‬‬ ‫ﺷﺎﺭﻙ ﺩ‪ .‬ﺍﺣﻤﺪ ﺩﺭﻭﻳﺶ ﻭﺯﻳﺮ ﺍﻟﺪﻭﻟﺔ ﻟﻠﺘﻨﻤﻴﺔ ﺍﻻﺩﺍﺭﻳﺔ‬

‫ﻣﻌـــﺮﺽ ﻛﺎﺭﺩﻛـــﺲ ‪ ٢٠٠٩‬ﻭﺍﻟـــﺬﻯ ﻳﻨﺎﻗـــﺶ ﻣﺤﺎﻭﺭ‬

‫ﺷﺎﺭﻙ ﺃﻳﻀﴼ ﻗﻄﺎﻉ ﻣﺼﻠﺤﺔ ﺍﻷﺣﻮﺍﻝ ﺍﻟﻤﺪﻧﻴﺔ ﺑﻌﺮﺽ‬

‫ﻭﺩ‪ .‬ﻃـــﺎﺭﻕ ﻛﺎﻣـــﻞ ﻭﺯﻳـــﺮ ﺍﻻﺗﺼـــﺎﻻﺕ ﻭﺗﻜﻨﻮﻟﻮﺟﻴﺎ‬

‫ﻣﺘﻌﺪﺩﺓ ﻣﻨﻬﺎ ﺍﻟﻬﻮﻳﺔ ﻓﻲ ﻣﺼﺮ ‪ -‬ﺻﻨﺎﻋﺔ ﺍﻟﻬﻮﻳﺔ ﺍﻵﻟﻴﺔ‬

‫ﻓﻴﻠﻢ ﺗﺴﺠﻴﻠﻰ ﻋﻦ ﺍﻧﺠﺎﺯﺍﺕ ﺍﻟﻘﻄﺎﻉ ﻭﻣﺮﺍﻛﺰ ﺇﺻﺪﺍﺭ‬

‫ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﻭﺍﻻﺗﺼﺎﻻﺕ ﻓﻰ ﺍﻓﺘﺘﺎﺡ ﺍﻋﻤﺎﻝ ﺍﻟﻤﺆﺗﻤﺮ‬

‫‪ -‬ﺍﻟﻔﺮﺹ ﻭﺍﻟﺘﺤﺪﻳﺎﺕ ﺍﻟﺨﺎﺻﺔ ﻳﻬﺬﻩ ﺍﻟﺼﻨﺎﻋﺎﺕ ‪.‬‬

‫ﺑﻄﺎﻗـــﺎﺕ ﺍﻟﺮﻗﻢ ﺍﻟﻘﻮﻣﻰ ﻭﺍﻟﺘﻄﻮﻳـــﺮ ﺍﻟﺠﺎﺭﻯ ﺑﻤﺼﻨﻊ‬

‫ﻭﺍﻟﻤﻌـــﺮﺽ ﺍﻟﺪﻭﻟـــﻰ ﺍﻟﺜﺎﻣـــﻦ ﻟﺤﻠـــﻮﻝ ﻭﺗﻄﺒﻴﻘـــﺎﺕ‬

‫ﻭﻳﻘﻮﻝ ﺍﻟﻤﻬﻨﺪﺱ ﻃﺎﺭﻕ ﺳﻌﺪ ﻣﺪﻳﺮ ﺑﺮﻧﺎﻣﺞ ﺗﻜﺎﻣﻞ‬

‫ﺇﻧﺘـــﺎﺝ ﺍﻟﺒﻄﺎﻗﺎﺕ ﻛﻤﺎ ﻳﻮﻓﺮ ﺧـــﻼﻝ ﺍﻟﻤﻌﺮﺽ ﺧﺪﻣﺔ‬

‫ﺍﻟﻜـــﺮﻭﺕ ﺍﻟﺬﻛﻴﺔ » ﻛﺎﺭﺩﻛـــﺲ ‪ » ٢٠٠٩‬ﻭﺍﻟﺬﻯ ﺃﻗﻴﻢ‬

‫ﻗﻮﺍﻋـــﺪ ﺍﻟﺒﻴﺎﻧـــﺎﺕ ﺍﻟﻘﻮﻣﻴﺔ ﺍﻥ ﻣﺸـــﺎﺭﻛﺔ ﻭﺯﺍﺭﺓ ﺍﻟﺪﻭﻟﺔ‬

‫ﺗﺼﻮﻳﺮ ﺍﻟﻤﻮﺍﻃﻨﻴـــﻦ ﻹﺻﺪﺍﺭ ﺃﻭ ﺗﺠﺪﻳﺪ ﺑﻄﺎﻗﺔ ﺍﻟﺮﻗﻢ‬

‫ﺧﻼﻝ ﺍﻟﻔﺘﺮﺓ ﻣﻦ ‪ ١٥ – ١٣‬ﺩﻳﺴﻤﺒﺮ ﺍﻟﺠﺎﺭﻯ ﺑﻤﺮﻛﺰ‬

‫ﻟﻠﺘﻨﻤﻴـــﺔ ﺍﻹﺩﺍﺭﻳـــﺔ ﺗﺄﺗـــﻰ ﻓﻰ ﺍﻃـــﺎﺭ ﺣﺮﺻﻬـــﺎ ﻋﻠﻰ‬

‫ﺍﻟﻘﻮﻣـــﻰ ﺑﺎﻹﺿﺎﻓﺔ ﺇﻟﻰ ﺧﺪﻣﺔ ﺇﺻﺪﺍﺭ ﻭﺛﺎﺋﻖ ﺍﻷﺣﻮﺍﻝ‬

‫ﺍﻟﻘﺎﻫـــﺮﺓ ﺍﻟﺪﻭﻟـــﻰ ﻟﻠﻤﺆﺗﻤـــﺮﺍﺕ ﺑﻤﺸـــﺎﺭﻛﺔ ﺃﻛﺜـــﺮ ﻣﻦ‬

‫ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﺑﺎﻟﻤﺆﺗﻤـــﺮﺍﺕ ﻭﺍﻟﻤﻌـــﺎﺭﺽ ﺍﻟﻤﺘﺨﺼﺼﺔ‬

‫ﺍﻟﻤﺪﻧﻴﺔ ) ﻣﻴﻼﺩ ‪ -‬ﻭﻓﺎﺓ – ﺯﻭﺍﺝ ‪ -‬ﻃﻼﻕ(‪.‬‬

‫ﺃﺭﺑﻌﻮﻥ ﺷﺮﻛﺔ ﻋﺎﻟﻤﻴﺔ ﻭﻣﺤﻠﻴﺔ ﻭﺇﻗﻠﻴﻤﻴﺔ ﻣﺘﺨﺼﺼﺔ‬

‫ﻓـــﻰ ﺗﻜﻨﻮﻟﻮﺟﻴـــﺎ ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﻭﺗﻄﺒﻴﻘﺎﺗﻬـــﺎ ﻟﻌﺮﺽ‬

‫ﻛﻤﺎ ﺷﺎﺭﻛﺖ ﺍﻟﻬﻴﺌﺔ ﺍﻟﻌﺎﻣﺔ ﻟﻼﺳﺘﺜﻤﺎﺭ ﺑﻌﺮﺽ ﺑﻄﺎﻗﺔ‬

‫ﻓﻲ ﻣﺠـــﺎﻝ ﺇﺻﺪﺍﺭ ﺍﻟﺒﻄﺎﻗﺎﺕ ﺍﻟﻤﺘﻨﻮﻋﺔ‪ ،‬ﻛﻤﺎ ﺷـــﺎﺭﻙ‬

‫ﺍﻧﺠﺎﺯﺍﺗﻬـــﺎ ﻓﻰ ﻣﺠﺎﻝ ﺍﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﺤﺪﻳﺜﺔ‬

‫ﺍﻟﻤﺴـــﺘﺜﻤﺮ ﺍﻟﻌﺮﺑﻰ ﺍﻟﺘﻰ ﺗﺘﻴﺢ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻻﻣﺘﻴﺎﺯﺍﺕ‬

‫ﻓﻰ ﺃﻋﻤﺎﻟﻪ ﺃﻛﺜﺮ ﻣﻦ ﺧﻤﺴـــﺔ ﻭﺛﻼﺛـــﻮﻥ ﺧﺒﻴﺮﺍ ﺩﻭﻟﻴﺎ‬

‫ﻟﺘﻴﺴـــﻴﺮ ﺃﺩﺍﺀ ﺍﻟﺨﺪﻣـــﺎﺕ ﻟﻠﻤﻮﺍﻃﻨﻴﻦ ﻭﺩﻋﻢ ﻣﻨﻈﻮﻣﺔ‬

‫ﻭﺍﻟﺘﺴـــﻬﻴﻼﺕ ﻟﻠﻤﺴـــﺘﺜﻤﺮﻳﻦ ﺍﻟﻌـــﺮﺏ ﻭﺍﻟﻤﺼﺮﻳﻴﻦ‬

‫ﻓﻰ ﻣﺠﺎﻝ ﺍﻟﺒﻄﺎﻗﺎﺕ ﻭﺍﻟﺤﻠﻮﻝ ﺍﻟﺬﻛﻴﺔ‪.‬‬

‫ﺍﺗﺨـــﺎﺫ ﺍﻟﻘـــﺮﺍﺭ ﺑﺎﻟﺤﻜﻮﻣـــﺔ ﻣﻦ ﺫﻟﻚ ﺧـــﻼﻝ ﺍﻟﻌﺪﻳﺪ‬

‫ﻣﻦ ﺧﻼﻝ ﺷـــﺮﻛﺔ ﻣﺼﺮ ﻟﻠﻄﻴﺮﺍﻥ ﻭﺍﻟﺸﺮﻛﺔ ﺍﻟﻘﺎﺑﻀﺔ‬

‫ﺻﺮﺡ ﺍﻟﻤﻬﻨﺪﺱ ﻋﻤﺮﻭ ﺟﻼﻝ ﺷﻮﻗﻰ ﺭﺋﻴﺲ ﺍﻟﻠﺠﻨﺔ‬

‫ﻣﻦ ﺍﻟﺒﻄﺎﻗﺎﺕ ﺍﻟﺘـــﻰ ﺗﺼﺪﺭﻫﺎ ﺍﻟﺤﻜﻮﻣﺔ ﻟﻠﻤﻮﺍﻃﻨﻴﻦ‬

‫ﻟﻠﻤﻄـــﺎﺭﺍﺕ ﻭﺍﻟﻌﺪﻳـــﺪ ﻣـــﻦ ﺍﻟﻔﻨـــﺎﺩﻕ ﻭﺍﻟﻤﻨﺸـــﺂﺕ‬

‫ﺍﻟﻤﻨﻈﻤـــﺔ ﻟﻠﻤﺆﺗﻤـــﺮ ﺃﻥ ﺍﻟﺤـــﺪﺙ ﻫـــﺬﺍ ﺍﻟﻌﺎﻡ ﻳﺸـــﻬﺪ‬

‫ﻭﺍﻟﻤﺴﺘﺜﻤﺮﻳﻦ‪.‬‬

‫ﺍﻟﺴﻴﺎﺣﻴﺔ‪.‬‬

‫ﻭﻻﻭﻝ ﻣﺮﺓ ﺗﻨﻈﻴﻢ ﻣﻠﺘﻘﻰ »ﺍﻟﻬﻮﻳﺔ ﺍﻟﺮﻗﻤﻴﺔ« ﻭﺍﻟﺬﻯ‬

‫ﻭﺃﺷـــﺎﺭ ﺍﻧﻪ ﻛﺎﻥ ﻋﻠﻰ ﺭﺃﺱ ﻗﺎﺋﻤـــﺔ ﺍﻟﺒﻄﺎﻗﺎﺕ ﺍﻟﺬﻛﻴﺔ‬

‫ﻭﺃﺧﺘﺘﻤـــﺖ ﺃﻋﻤـــﺎﻝ ﺍﻟﻤﺆﺗﻤﺮ ﻭﺍﻟﻤﻠﺘﻘـــﻰ ﺑﺤﻔﻞ ﺗﻮﺯﻳﻊ‬

‫ﻳﺸـــﺎﺭﻙ ﻓﻴﻪ ﺭﺅﺳـــﺎﺀ ﻣﺠﺎﻟﺲ ﺍﻹﺩﺍﺭﺍﺕ ﻟﻠﺸـــﺮﻛﺎﺕ‬

‫ﺑﺠﻨﺎﺡ ﺍﻟﻮﺯﺍﺭﺓ ﺑﻄﺎﻗﺔ ﺍﻷﺳـــﺮﺓ ﺍﻟﺘﻰ ﺗﻈﻬﺮ ﻓﻰ ﺛﻮﺑﻬﺎ‬

‫ﺟﻮﺍﺋـــﺰ ﺍﻟﺘﻤﻴـــﺰ ﻟﻌـــﺎﻡ ‪ ٢٠٠٩‬ﻻﻓﻀـــﻞ ﺍﻟﻤﺸـــﺮﻭﻋﺎﺕ‬

‫ﻭﺍﻟﻬﻴﺌﺎﺕ ﺍﻟﺘﻰ ﺗﻌﻤﻞ ﻓﻰ ﻣﺠـــﺎﻝ ﺍﻟﺒﻄﺎﻗﺎﺕ ﻭﺣﻠﻮﻝ‬

‫ﺍﻟﺠﺪﻳـــﺪ ﺑﻌـــﺪ ﺇﺿﺎﻓﺔ ﺧﺪﻣﺔ ﺍﻟﺘﺄﻣﻴـــﻦ ﺍﻟﺼﺤﻰ ﻭﻫﻰ‬

‫ﻭﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﻓﻰ ﻣﺠﺎﻝ ﺍﻟﺤﻠﻮﻝ ﻭﺍﻟﺒﻄﺎﻗﺎﺕ ﺍﻟﺬﻛﻴﺔ ﻓﻰ‬

‫ﺍﻟﻬﻮﻳﺔ ﺍﻟﺸﺨﺼﻴﺔ ﻭﺍﻧﻈﻤﺔ ﺍﻟﺘﺤﻜﻢ ﻋﻦ ﺑﻌﺪ ﻭﺑﺮﺍﻣﺞ‬

‫ﻣـــﻦ ﺍﻟﺨﺪﻣـــﺎﺕ ﺍﻟﺤﻴﻮﻳﺔ ﺍﻟﺘـــﻰ ﺗﻤﺲ ﺣﻴـــﺎﺓ ﻗﻄﺎﻉ‬

‫ﻣﺼﺮ ﻭﺍﻟﻌﺎﻟﻢ‪ ،‬ﻭﺍﻟﺘﻰ ﺗﻌﺪ ﺍﻫﻢ ﺍﻟﺠﻮﺍﺋﺰ ﺍﻟﺴﻨﻮﻳﺔ ﺍﻟﻤﻘﺪﻣﺔ‬

‫ﺍﻟﺤﻜﻮﻣـــﺔ ﺍﻻﻟﻜﺘﺮﻭﻧﻴـــﺔ‪ ،‬ﻭﺍﻟﺬﻯ ﻳﻌﻘـــﺪ ﺑﺎﻟﺘﺰﺍﻣﻦ ﻣﻊ‬

‫ﻋﺮﻳﺾ ﻣﻦ ﺍﻟﻤﻮﺍﻃﻨﻴﻦ ‪.‬‬

‫ﻓﻰ ﺍﻟﺨﻤﺲ ﺳﻨﻮﺍﺕ ﺍﻻﺧﻴﺮﺓ ﻓﻰ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ‪.‬‬

‫ﻣﺼﺮ‪ :‬ﺯﻳﺮﻭﻛﺲ ﺗﺮﻋﻰ ﻧﺪﻭﺓ ﺗﻘﻨﻴﺔ ﺑﻘﺴﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺠﺎﻣﻌﺔ ﺣﻠﻮﺍﻥ‬ ‫ﻗﺎﻣﺖ ﺷـــﺮﻛﺔ ﺯﻳﺮﻭﻛﺲ ﻣﺼﺮ ﻭﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﻗﺴـــﻢ‬

‫‪ -‬ﺃﻥ ﺳـــﺮﻋﺘﻬﺎ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺗﺼﻞ ﺍﻟـــﻰ ‪ ١١٠‬ﻓﺮﺥ ﻓﻲ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻟﺘﻐﻠﻴﻒ ﺑﻜﻠﻴﺔ ﺍﻟﻔﻨﻮﻥ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ‬

‫ﺍﻟﺪﻗﻴﻘﺔ ﺍﻟﻮﺍﺣﺪﺓ‬

‫ﺑﺠﺎﻣﻌﺔ ﺣﻠﻮﺍﻥ ﺑﺮﻋﺎﻳﺔ ﻭﺗﻨﻈﻴﻢ ﻧﺪﻭﺓ ﻋﻠﻤﻴﺔ ﻭﺗﻘﻨﻴﺔ‬

‫‪ -‬ﺃﻥ ﺃﻛﺒـــﺮ ﻣﻘـــﺎﺱ ﻟﻠﻄﺒﺎﻋـــﺔ ﻳﺼﻞ ﺍﻟـــﻰ ‪x ٣٦،٤‬‬

‫ﻓﻲ ﻛﻠﻴﺔ ﺍﻟﻔﻨﻮﻥ ﺍﻟﺘﻄﺒﻴﻘﻴـــﺔ ﺑﻌﻨﻮﺍﻥ ﺃﺣﺪﺙ ﺗﻘﻨﻴﺎﺕ‬

‫‪ ٥٢،١‬ﺳﻢ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ‪.‬‬

‫‪ -‬ﺃﻥ ﺩﻗﺔ ﺗﺴﺠﻴﻠﻬﺎ ﺍﻟﻄﺒﺎﻋﻲ ﺗﺼﻞ ﺍﻟﻰ ‪ ٤٨٠٠‬ﻓﻲ‬

‫ﻭﻗـــﺪﻡ ﺧﻼﻟﻬﺎ ﺍﻟﺴـــﻴﺪ ﻭﺍﺋﻞ ﺻﺪﻗﻲ ﻣﺪﻳﺮ ﺗﺴـــﻮﻳﻖ‬

‫‪ ٦٠٠‬ﻧﻘﻄﺔ ﻓﻲ ﺍﻟﺒﻮﺻﺔ ﺍﻟﻮﺍﺣﺪﺓ‬

‫ﺍﻷﻧﻈﻤﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺑﺸـــﺮﻛﺔ ﺯﻳﺮﻭﻛﺲ ﻣﺼﺮ‪ ،‬ﻟﻤﺤﺔ‬

‫‪ -‬ﺃﻥ ﺍﻟﺴـــﻌﺔ ﺍﻟﺘﻘﻠﻴﺪﻳـــﺔ ﻟﻠﺘﻐﺬﻳﺔ ﻫـــﻲ ‪ ٣٠‬ﺃﻟﻒ ﻓﺮﺥ‬

‫ﺳـــﺮﻳﻌﺔ ﻋﻦ ﺍﻟﺸـــﺮﻛﺔ ﻭﺃﻫﻢ ﻣﻨﺘﺠﺎﺗﻬـــﺎ ﻭﻣﺎﻛﻴﻨﺎﺗﻬﺎ‬

‫ﻭﻳﻤﻜﻦ ﺃﻥ ﺗﺼﻞ ﺍﻟﻰ ‪ ٨٠‬ﺃﻟﻒ‬

‫ﺍﻟﺮﻗﻤﻴـــﺔ ﺃﺣﺎﺩﻳـــﺔ ﺍﻟﻠـــﻮﻥ ﻭﻣﺘﻌـــﺪﺩﺓ ﺍﻷﻟـــﻮﺍﻥ‪ ،‬ﺍﻟـــﻰ‬

‫‪ -‬ﺃﻥ ﻣﺘﻮﺳـــﻂ ﺭﻧﺘﺎﺟﻬـــﺎ ﺍﻟﺸـــﻬﺮﻱ ﻳﺘـــﺮﺍﻭﺡ ﺑﻴـــﻦ‬

‫ﺟﺎﻧﺐ ﺷـــﺮﺡ ﻣﺒﺴﻂ ﻷﻫﻢ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺸﺮﻛﺔ‬

‫‪ ٢٠٠،٠٠٠‬ﺍﻟﻰ ‪ ٣،٧٥٠،٠٠٠‬ﻧﺴﺨﺔ‬

‫ﺍﻟﻤﺴـــﺘﻘﺒﻠﻴﺔ ﻓﻲ ﻣﺼـــﺮ ﻭﺍﻟﻤﻨﻄﻘﺔ ﻭﺍﻟﻌﺎﻟـــﻢ‪ ،‬ﻣﺆﻛﺪﴽ‬

‫ﻭﻟﻘﺪ ﺻﺎﺣﺐ ﺍﻟﺸـــﺮﺡ ﻋـــﺮﺽ ﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺍﻷﻓﻼﻡ‬

‫ﺍﻟﺒﺤﺚ ﻭﺍﻟﺘﻄﻮﻳﺮ‪.‬‬ ‫ﻭﻓـــﻲ ﺣﻀﻮﺭ ﺃﻛﺜﺮ ﻣﻦ ﺗﺴـــﻌﻮﻥ ﻣﻦ ﻃﻠﺒﺔ ﻭﻃﺎﻟﺒﺎﺕ‬

‫ﻟﺘﻨﻔﻴﺬ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﻤﺆﻣﻨﺔ ﺑﺎﺳـــﺘﺨﺪﺍﻡ‬

‫ﻗﺴـــﻢ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ ﻭﺍﻟﺘﻐﻠﻴﻒ ﺑﺎﻟﻜﻠﻴـــﺔ ﻭﺑﻌﻀﴼ‬

‫ﻧﻔـــﺲ ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﻭﻣﺴـــﺎﺣﻴﻘﻬﺎ ﺍﻟﻤﻠﻮﻧـــﺔ ﻭﺩﻭﻥ ﺃﻳـــﺔ‬

‫ﻣـــﻦ ﺃﻋﻀـــﺎﺀ ﻫﻴﺌﺔ ﺗﺪﺭﻳﺴـــﻬﺎ‪ ،‬ﻗﺪﻡ ﺍﻟﺴـــﻴﺪ ﺻﺪﻗﻲ‬

‫ﺇﺿﺎﻓـــﺎﺕ ﺧﺎﺻـــﺔ ﺃﻭ ﺗﻌﺪﻳـــﻼﺕ‪ .‬ﻭﻣﻨﻬـــﺎ ﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﻋﺮﺿﴼ ﺷـــﻴﻘﴼ ﻋﻦ ﺃﺣﺪﺙ ﻣﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﺍﻟﻤﻴﻜﺮﻭﻧﻴﺔ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻏﻴﺮ ﺍﻟﻤﺮﺋﻴﺔ ﻭﺍﻟﺘﻲ ﺗﺮﻯ ﻓﻘﻂ‬

‫ﺍﻟﺨﺎﺻـــﺔ ﺑﺎﻟﺸـــﺮﻛﺔ ﻣﺮﻛﺰﴽ ﻋﻠﻰ ﻣﺎﻛﻴﻨـــﺔ ﺍﻷﻯ ﭼﻦ‬

‫ﺃﺳـــﻔﻞ ﻣﺼﺎﺩﺭ ﺍﻹﺿـــﺎﺀﺓ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﺃﻭﺗﺤﺖ‬

‫ﻓـــﻮﺭ ‪ iGen٤‬ﻭﺍﻟﺘﻲ ﺗﺘﻤﺘﻊ ﺑﺎﻟﻜﺜﻴـــﺮ ﻣﻦ ﺍﻟﻤﻤﻴﺰﺍﺕ‬

‫ﺍﻟﺤﻤﺮﺍﺀ‪.‬‬

‫ﻭﺍﻟﺨﺼﺎﺋـــﺺ ﺍﻟﻔﺮﻳـــﺪﺓ ﻭﺍﻟﺘـــﻲ ﺗﺠﻌﻠﻬﺎ ﻣـــﻦ ﺃﻓﻀﻞ‬

‫ﻭﺑﻌﺪ ﺳﻠﺴـــﻠﺔ ﻣﻦ ﺍﻷﺳﺌﻠﺔ ﻭﺍﻷﺟﻮﺑﺔ ﻭﺳﻂ ﺟﻮ ﻣﺮﺡ‬

‫ﺍﻟﻤﺎﻛﻴﻨـــﺎﺕ ﺍﻟﻤﺘﻮﻓـــﺮﺓ ﺑﺎﻷﺳـــﻮﺍﻕ‪ .‬ﻭﻣـــﻦ ﺃﻫﻢ ﻫﺬﻩ‬

‫ﻭﻣﻨﺎﻗﺸﺎﺕ ﻃﺒﺎﻋﻴﺔ ﺳـــﺎﺧﻨﺔ‪ ،‬ﺇﻧﺘﻬﺖ ﺍﻟﻨﺪﻭﺓ ﺑﻌﺮﺽ‬

‫ﺍﻟﺨﺼﺎﺋﺺ‪:‬‬

‫ﻣﺠﻤﻮﻋـــﺔ ﻛﺒﻴﺮﺓ ﻣـــﻦ ﺍﻟﻌﻴﻨـــﺎﺕ ﻭﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﻣﺜﻞ‬

‫ﺩﻋﻮﺍﺕ ﻭﺗﻘﺎﺭﻳـــﺮ ﻭﻣﻠﺼﻘﺎﺕ ﻭﻣـــﻮﺍﺩ ﺩﻋﺎﻳﺔ ﻭﺇﻋﻼﻥ‬ ‫ﻭﻛﺘﻴﺒـــﺎﺕ ﻭﻓﻼﻳـــﺮﺍﺕ ﻭﻓﻮﺍﺗﻴـــﺮ ﻭﻏﻴﺮﻫـــﺎ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﻢ‬ ‫ﺗﻨﻔﻴﺬﻫـــﺎ ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻭﻣﺎﻛﻴﻨﺎﺕ‬ ‫ﺷـــﺮﻛﺔ ﺯﻳﺮﻭﻛـــﺲ‪ ،‬ﻭﻟﻘﺪ ﺃﺑـــﺪﻯ ﺍﻟﺤﻀـــﻮﺭ ﺇﻫﺘﻤﺎﻣﴼ‬ ‫ﻛﺒﻴﺮﴽ ﺑﻬﺎ ﻭﺣﺼﻠﻮﺍ ﻋﻠـــﻰ ﺑﻤﻌﻈﻤﻬﺎ ﻛﻌﻴﻨﺎﺕ ﻋﻤﻠﻴﺔ‬ ‫ﺗﻄﺒﻴﻘﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪.‬‬

‫‪ME Printer January 2010‬‬

‫ﻋﻠﻰ ﺇﺳـــﺘﻤﺮﺍﺭ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﻭﺑﻘﻮﺓ ﻓﻲ‬

‫ﺍﻟﻤﺘﺤﺮﻛﺔ ﺍﻟﺘﻔﺼﻴﻠﻴﺔ ﻷﺟﺰﺍﺀ ﻭﻭﺣﺪﺍﺕ ﺍﻟﻤﺎﻛﻴﻨﺔ‪.‬‬ ‫ﻛﻤﺎ ﺷـــﺮﺡ ﺍﻟﺴـــﻴﺪ ﺻﺪﻗﻲ ﺃﻫﻢ ﺍﻟﺘﻘﻨﻴـــﺎﺕ ﺍﻟﺤﺪﻳﺜﺔ‬

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‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﻛﻮﺩﺍﻙ ﺗﻌﻘﺪ ﻣﺆﺗﻤﺮﴽ ﺇﻋﻼﻣﻴﴼ ﻟﻤﻨﺎﻗﺸﺔ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ‬ ‫ﻓﻴﻬﺎ ﻓﺈﻥ ﺑﺈﻣﻜﺎﻧﻨﺎ ﺗﺤﻘﻴﻖ ﺍﻟﻨﺠﺎﺡ ﺍﻟﺬﻱ ﻧﺼﺒﻮ ﺇﻟﻴﻪ“‪.‬‬ ‫ﻛﻤﺎ ﺗﻄـــﺮﻕ ﺃﻭﻓﻴﻴﺪﻭ ﺇﻟﻰ ﺗﻘﻨﻴﺔ ﻧﻔـــﺚ ﺍﻟﺤﺒﺮ ﺍﻟﻤﺘﻮﻗﻊ‬ ‫ﺍﻧﺘﺸـــﺎﺭﻫﺎ ﺑﻘﻮﺓ ﻓﻲ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ‬ ‫ﺍﻟﺼـــﺪﺩ‪” :‬ﺇﻥ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﺘﻲ ﺍﻧﺘﺸـــﺮﺕ ﻭﺗﺤﻤﻞ ﻋﻼﻣﺔ‬ ‫)ﺑﺮﻭﺳـــﺒﺮ( ﻣﻦ ﻛﻮﺩﺍﻙ ﻭﺑﺤﺴﺐ ﺭﺃﻳﻨﺎ ﺳﻮﻑ ﺗﺤﺪﺙ‬ ‫ﺛﻮﺭﺓ ﻓﻲ ﺳﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ ،‬ﻓﻔﻲ ﺍﻟﻮﻗﺖ ﺍﻟﺤﺎﺿﺮ‬ ‫ﻟﺪﻳﻨﺎ ﻣﻮﺍﻗﻊ ﺗﻌﻤﻞ ﻓﻲ ﻣﺨﺘﻠﻒ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ ﻭﻫﻲ ﺗﻘﻮﻡ‬ ‫ﺑﺪﻭﺭ ﺃﻣﺎﻛﻦ ﻋﺮﺽ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﻌﻤﻼﺀ ﺍﻟﻤﺤﺘﻤﻠﻴﻦ‪ .‬ﻛﻤﺎ‬ ‫ﻧﺘﻮﻗﻊ ﺃﻥ ﺗﺘﺪﻓﻖ ﻃﻠﺒﺎﺕ ﺍﻟﺸـــﺮﺍﺀ ﺑﻨﻬﺎﻳـــﺔ ﺍﻟﻌﺎﻡ ‪،٢٠١٠‬‬ ‫ﻭﻗـــﺪ ﺯﺍﺭ ﻋﺪﺩ ﻣـــﻦ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﺍﻹﻣـــﺎﺭﺍﺕ ﻭﻣﻦ‬ ‫ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳﻂ ﻣﻮﺍﻗﻊ ﺍﻟﻌﺮﺽ ﺍﻟﺨﺎﺻﺔ‬ ‫ﺑﻨﺎ ﻭﺃﻋﺮﺑﻮﺍ ﻋﻦ ﺭﻏﺒﺘﻬﻢ ﺑﺸﺮﺍﺀ ﺗﻘﻨﻴﺔ ﻧﻔﺚ ﺍﻟﺤﺒﺮ“‪.‬‬ ‫ﺃﻣـــﺎ ﻓﻴﻠﻴﺐ ﻛﻮﻟﻴﻤـــﻮﺭ ﻓﻘـــﺎﻝ‪” :‬ﻟﻄﺎﻟﻤﺎ ﻭﺛـــﻖ ﺍﻟﻌﻤﻼﺀ‬ ‫ﺑﻜـــﻮﺩﺍﻙ ﺍﻟﺘﻘـــﺎﻁ ﻭﺍﻟﻤﺤﺎﻓﻈـــﺔ ﻋﻠـــﻰ ﻭﺍﻻﺷـــﺘﺮﺍﻙ‬ ‫ﻣﻦ ﺍﻟﻴﺴﺎﺭ ﺇﻟﻰ ﺍﻟﻴﻤﻴﻦ‪ :‬ﺟﻮﻥ ﺃﻭ ﺟﺮﻳﺪﻱ‬

‫ﺍﺳـــﺘﻀﺎﻓﺖ ﺷـــﺮﻛﺔ ﻛﻮﺩﺍﻙ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻓـــﻲ ﺩﺑﻲ ﻳﻮﻡ ‪٩‬‬

‫ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻭﻧﺎﺋﺐ ﺍﻟﺮﺋﻴﺲ ﻟﺸﺮﻛﺔ‬

‫ﺩﻳﺴﻤﺒﺮ ﺍﻟﺠﺎﺭﻱ ﻣﺆﺗﻤﺮﴽ ﺇﻋﻼﻣﻴﺎ ﻹﻋﻄﺎﺀ ﺻﻮﺭﺓ ﻋﻦ‬

‫ﻭﺗﻘﺎﺳﻢ ﺍﻟﻤﺘﺤﺪﺛﻮﻥ ﺍﻟﺨﻄﻂ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﻟﻜﻮﺩﺍﻙ‬ ‫ﻟﻤﻨﻄﻘـــﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ ،‬ﻭﻛﺎﻥ ﻗـــﺪ ﺃُﻋﻠـــﻦ ﺃﻥ‬

‫ﺃﺑﺴـــﻂ ﺍﻟﺤﻠﻮﻝ ﻟﻠﻘﻴﺎﻡ ﺑﺬﻟﻚ ﻟﻤـــﺎ ﻳﺰﻳﺪ ﻋﻠﻰ ﻗﺮﻥ ﻣﻦ‬

‫ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻟﻠﺸﺮﻛﺔ ﻟﻠﻌﺎﻡ ‪ ٢٠١٠‬ﻭﻋﺮﺿﴼ‬

‫ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺃﻋﻤﺎﻝ ﺍﻟﺸﺮﻛﺔ ﻟﻠﻌﺎﻡ ‪ ٢٠١٠‬ﺳﺘﺮﻛﺰ ﻋﻠﻰ‬

‫ﺍﻟﺰﻣﺎﻥ‪ .‬ﻭﺗﺘﺒﻊ ﻛﻮﺩﺍﻙ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺍﻟﻤﺒﺎﺩﺉ ﺫﺍﺗﻬﺎ‪،‬‬

‫ﻋﻦ ﺍﻟﺘﻘﻨﻴﺎﺕ ﻭﺍﻟﺘﻮﺟﻬﺎﺕ ﺍﻟﺠﺪﻳـــﺪﺓ‪ ،‬ﻭﻗﺪ ﺣﻀﺮ ﻛﺒﺎﺭ‬

‫ﺗﻮﺳﻴﻊ ﺣﺼﺘﻬﺎ ﺍﻟﺴﻮﻗﻴﺔ ﺑﺈﺩﺧﺎﻝ ﺣﻘﻴﺒﺔ ﺟﺪﻳﺪﺓ ﻣﺘﻘﺪﻣﺔ‬

‫ﻭﺳـــﺘﻮﺍﺻﻞ ﻣﻨﺘﺠﺎﺗﻨﺎ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﺤﺎﻟﻴـــﺔ ﻭﺍﻟﻘﺎﺩﻣﺔ ﺭﻓﻊ‬

‫ﺍﻟﻤﺪﻳﺮﻳـــﻦ ﺍﻟﺘﻨﻔﻴﺬﻳﻴﻦ ﻟﺪﻯ ﻛـــﻮﺩﺍﻙ ﺍﻟﺤﺪﺙ ﻭﺍﻟﺬﻱ‬ ‫ﺃُﻗﻴﻢ ﻋﻠﻰ ﻫﺎﻣﺸﻪ ﻋﺪﺩ ﻣﻦ ﺍﻟﻠﻘﺎﺀﺍﺕ ﻣﻊ ﻛﺒﺎﺭ ﺍﻟﺸﺮﻛﺎﺀ‬

‫ﺗﻘﻨﻴﴼ ﻣﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻻﺳﺘﻬﻼﻛﻴﺔ ﻭﺍﻟﺘﺠﺎﺭﻳﺔ‪.‬‬

‫ﺍﻟﺘﻘﺎﻁ ﺍﻟﺼﻮﺭ ﻭﺍﻻﺷـــﺘﺮﺍﻙ ﺑﻬﺎ ﺇﻟﻰ ﺍﻟﻤﺴـــﺘﻮﻯ ﺍﻟﺘﺎﻟﻲ‬

‫ﻭﺗﻮﺟﻪ ﺟﻮﺳـــﺘﺎﻓﻮ ﺃﻭﻓﻴﻴﺪﻭ ﺑﺎﻟﺸـــﻜﺮ ﻟﺸـــﺮﻛﺎﺀ ﻛﻮﺩﺍﻙ‬

‫ﺑﺎﻟﻨﺴﺒﺔ ﻟﺠﻴﻞ ﻣﻦ ﻣﺴﺘﻬﻠﻜﻲ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﺮﻗﻤﻴﺔ“‪.‬‬ ‫ﺃﻣـــﺎ ﻋـــﺎﺭﻑ ﺧـــﺎﻥ‪ ،‬ﻣﺪﻳﺮ ﺍﻷﻋﻤـــﺎﻝ ﻟﻤﻨﺎﻃﻖ ﺍﻟﺸـــﺮﻕ‬

‫ﻭﺿـــﻢ ﻓﺮﻳـــﻖ ﻛﺒـــﺎﺭ ﻣﻤﺜﻠـــﻲ ﻛـــﻮﺩﺍﻙ ﺍﻟﻌﺎﻟﻤﻴﻴـــﻦ‬ ‫ﻭﺍﻹﻗﻠﻴﻤﻴﻴﻦ ﻛ ً‬ ‫ﻼ ﻣﻦ ﺟﻮﺳـــﺘﺎﻓﻮ ﺃﻭﻓﻴﻴﺪﻭ ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ‬

‫ﺍﻹﻗﻠﻴﻤﻴﻴﻦ ﻋﻠﻰ ﺩﻋﻤﻬﻢ ﻭﺃﻛﺪ ﺍﻟﺘﺰﺍﻡ ﺍﻟﺸـــﺮﻛﺔ ﺑﺘﺒﻨﻲ‬ ‫ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺇﺑﺪﺍﻋﻴﺔ ﺟﺪﻳﺪﺓ‪ ،‬ﻭﺃﺿـــﺎﻑ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺭﻏﻢ‬

‫ﻭﺍﻷﻭﺳﻂ ﻭﺷـــﻤﺎﻝ ﺇﻓﺮﻳﻘﻴﺎ ﻭﺍﻷﻗﺎﻟﻴﻢ ﺍﻟﻔﺮﻧﺴﻴﺔ ﻓﺄﺷﺎﺭ‬

‫ﺍﻟﻈـــﺮﻭﻑ ﺍﻟﺼﻌﺒﺔ ﺍﻟﺘﻲ ﻧﻤﺮ ﺑﻬـــﺎ ﺟﻤﻴﻌﴼ ﺇﻻ ﺃﻧﻨﺎ ﺗﻤﻜﻨﺎ‬

‫ﺇﻟـــﻰ ﻗﺎﺋﻤـــﺔ ﺍﻟﻨﺸـــﺎﻃﺎﺕ ﺍﻟﻤﺨﻄـــﻂ ﻟﻬﺎ ﻟﻠﻌـــﺎﻡ ﺍﻟﻘﺎﺩﻡ‬

‫ﻟﻌﻤﻠﻴـــﺎﺕ ﺍﻟﻌﻤﻼﺀ ﻭﺍﻟﻤﺒﻴﻌﺎﺕ ﺍﻟﺪﻭﻟﻴـــﺔ‪ ،‬ﻭﻣﺠﻤﻮﻋﺎﺕ‬

‫ﻣـــﻦ ﺍﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﺣﺼﺘﻨﺎ ﻓﻲ ﺍﻟﺴـــﻮﻕ ﺳـــﻮﺍﺀ ﻓﻲ‬

‫ﺑﻘﻮﻟـــﻪ‪” :‬ﻟﺪﻳﻨـــﺎ ﺧﻄـــﻂ ﺷـــﺎﻣﻠﺔ ﻟﻔﺘﺢ ﻗﻨـــﻮﺍﺕ ﺟﺪﻳﺪﺓ‬

‫ﺍﻟﺘﺼﻮﻳـــﺮ ﺍﻟﺮﻗﻤـــﻲ‪ ،‬ﻭﻧﺎﺋﺐ ﺭﺋﻴﺲ ﺷـــﺮﻛﺔ ﺇﻳﺴـــﺘﻤﺎﻥ‬

‫ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻻﺳﺘﻬﻼﻛﻴﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﺠﺪﻳﺔ ﺃﻭ ﻓﻲ ﺃﻋﻤﺎﻝ‬

‫ﻭﺯﻳﺎﺩﺓ ﺣﻀﻮﺭﻧﺎ ﻭﺑﻘﻮﺓ‪ ،‬ﻓﺘﺜﻘﻴﻒ ﻋﻤﻼﺋﻨﺎ ﺍﻟﻤﺤﺘﻤﻠﻴﻦ‬

‫ﻛﻮﺩﺍﻙ‪ ،‬ﻭﺟﻮﻥ ﺃﻭﺟـــﺮﺍﺩﻱ ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻭﻧﺎﺋﺐ ﺭﺋﻴﺲ‬

‫ﺍﻟﻨﻤﻮ ﺍﻟﺮﺋﻴﺴﻴﺔ‪ ،‬ﻓﻨﺤﻦ ﻓﻲ ﻛﻮﺩﺍﻙ ﻧﺮﻯ ﺑﺄﻧﻨﺎ ﺇﺫﺍ ﻃﺮﺣﻨﺎ‬

‫ﻭﺍﻟﺘﻔﺎﻋـــﻞ ﻣﻌﻬﻢ ﺃﻣﺮ ﻳﺄﺗﻲ ﻋﻠﻰ ﺭﺃﺱ ﺃﻭﻟﻮﻳﺎﺗﻨﺎ ﻭﻧﻨﻮﻱ‬

‫ﺷـــﺮﻛﺔ ﺇﻳﻤﻴـــﺮ‪ ،‬ﻭﻓﻴﻠﻴـــﺐ ﻛﻮﻟﻴﻤـــﻮﺭ ﻣﺪﻳـــﺮ ﺍﻟﻤﺒﻴﻌﺎﺕ‬

‫ﺟﻮﺩﺓ ﻭﻗﻴﻤﺔ ﻋﺎﻟﻴﺘﻴﻦ ﻭﺍﺗﺨﺬﻧﺎ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﻣﺘﻌﻘﻠﺔ‬

‫ﺗﺤﻘﻴﻖ ﻫﺬﺍ ﺍﻟﻬﺪﻑ ﺑﺈﻗﺎﻣﺔ ﺣﻠﻘﺎﺕ ﺩﺭﺍﺳـــﻴﺔ ﻭﻋﺮﻭﺽ‬

‫ﺍﻹﻗﻠﻴﻤﻲ ﻭﻧﺎﺋﺐ ﺭﺋﻴﺲ ﺷﺮﻛﺔ ﺇﻳﻤﻴﺮ‪.‬‬

‫ﻭﺇﺑﺪﺍﻋﻴﺔ ﻓﻲ ﺫﺍﺕ ﺍﻟﻮﻗﺖ ﺗﻨﺎﺳﺐ ﺍﻷﺳﻮﺍﻕ ﺍﻟﺘﻲ ﻧﻨﺸﻂ‬

‫‪.“٢٠١٠‬‬ ‫ﻟﻤﻨﺘﺠﺎﺗﻨﺎ ﺍﻟﺠﺪﻳﺪﺓ ﻋﻠﻰ ﻣﺪﻯ ﺍﻟﻌﺎﻡ ‪٢٠١٠‬‬

‫ﻛﻮﺩﺍﻙ ﻓﻲ ﺃﻭﺭﻭﺑﺎ ﻭﺃﻓﺮﻳﻘﻴﺎ ﻭﺍﻟﺸﺮﻕ‬ ‫ﺍﻷﻭﺳﻂ‪ ،‬ﺟﻮﺳﺘﺎﻓﻮ ﺃﻭﻓﻴﺪﻭ ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ‬ ‫ﻟﻠﻤﺒﻴﻌﺎﺕ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻭﻧﺎﺋﺐ ﺍﻟﺮﺋﻴﺲ‪،‬‬ ‫ﻓﻴﻠﻴﺐ ﻛﺎﻟﻴﻤﻮﺭ ﻣﺪﻳﺮ ﺍﻟﻤﺒﻴﻌﺎﺕ ﻭﻧﺎﺋﺐ‬ ‫ﺍﻟﺮﺋﻴﺲ ﻓﻲ ﺃﻭﺭﻭﺑﺎ ﻭﺃﻓﺮﻳﻘﻴﺎ ﻭﺍﻟﺸﺮﻕ‬ ‫ﺍﻷﻭﺳﻂ‪ ،‬ﻭﻛﻮﻣﺎﻝ ﺷﺎﺭﻣﺎ ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ‬ ‫ﻟﻜﻮﺩﺍﻙ ﻓﻲ ﺍﻟﺸﺮ ﻕ ﺍﻷﺩﻧﻰ‬

‫ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪.‬‬

‫ﺑﺬﻛﺮﻳﺎﺗﻬـــﻢ ﺍﻟﺜﻤﻴﻨـــﺔ‪ ،‬ﻭﻗﺪ ﺗﻤﻜﻨﺎ ﺑﻨﺠـــﺎﺡ ﻣﻦ ﺗﻘﺪﻳﻢ‬

‫ﻣﺼﺮ‪ :‬ﺿﺒﻂ ﻣﻄﺒﻌﺔ ﻟﺘﺰﻭﻳﺮ ﺗﺬﺍﻛﺮ ﻣﺒﺎﺭﺍﺓ ﻣﺼﺮ ﻭﺍﻟﺠﺰﺍﺋﺮ‬

‫‪ME Printer January 2010‬‬

‫ﺍﻟﻤﻄﺒﻌﺔ ﺍﺳﺘﺨﺪﻣﺖ ﺟﻬﺎﺯ ﺍﻟﺴﻜﺎﻧﺮ ﻓﻲ ﻃﺒﺎﻋﺔ ﺍﻟﺘﺬﺍﻛﺮ ﺍﻟﻤﺰﻭﺭﺓ‬

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‫ﺗﻤﻜـــﻦ ﺭﺟـــﺎﻝ ﻣﺒﺎﺣﺚ ﺍﻟﻘﺎﻫﺮﺓ ﻣـــﻦ ﺿﺒﻂ ﻣﻄﺒﻌﺔ‬

‫ﺍﻟﻌﺎﻣﺔ ﺣﻴﺚ ﺗﻤﻜﻨﻮﺍ ﻣﻦ ﺿﺒﻂ ‪ ٨٧٥‬ﺗﺬﻛﺮﺓ ﻣﺰﻭﺭﺓ‬

‫ﺑﺸـــﺎﺭﻉ ﺍﻟﻘﻠﻌـــﺔ ﺍﺗﻔﻘﺖ ﻣـــﻊ ﺍﺛﻨﻴﻦ ﻣـــﻦ ﺍﻟﻤﻮﺍﻃﻨﻴﻦ‬

‫ﻭﻣﺒﻠﻎ ‪ ٧٤٦٤‬ﺟﻨﻴﻬـــﴼ ﺑﺤﻮﺯﺓ ﺃﺣﺪ ﺍﻟﻤﺘﻬﻤﻴﻦ ﺛﻤﻦ‬

‫ﻋﻠـــﻰ ﻃﺒﺎﻋﺔ ﻋـــﺪﺩ ﻛﺒﻴﺮ ﻣﻦ ﺗﺬﺍﻛﺮ ﺩﺧـــﻮﻝ ﻣﺒﺎﺭﺍﺓ‬

‫ﺑﻴـــﻊ ﺍﻟﺘﺬﺍﻛﺮ ﺍﻟﺘﻰ ﺗﻢ ﻣﺼﺎﺩﺭﺗﻬـــﺎ ﺿﻤﻦ ‪ ٢١‬ﻗﻀﻴﺔ‬

‫ﻣﺼﺮ ﻭﺍﻟﺠﺰﺍﺋﺮ ﻣﺴـــﺘﻐﻠﻴﻦ ﺗﺰﺍﺣﻢ ﺍﻟﻤﻮﺍﻃﻨﻴﻦ ﻋﻠﻰ‬

‫ﺑﻴﻊﺳـــﻮﻕﺳـــﻮﺩﺍﺀ‪.‬‬

‫ﻣﻨﺎﻓـــﺬ ﺑﻴـــﻊ ﺍﻟﺘﺬﺍﻛـــﺮ ﻭﻋـــﺮﺽ ﻛﻤﻴﺔ ﻣـــﻦ ﺍﻟﺘﺬﺍﻛﺮ‬

‫ﻭﻛﺎﻥ ﺍﺛﻨـــﺎﻥ ﻣـــﻦ ﺍﻟﻤﻮﺍﻃﻨﻴـــﻦ ﻣﻦ ﺍﻟﻤﻨﺼـــﻮﺭﺓ ﻗﺪ‬

‫ﺍﻟﻤﺰﻭﺭﺓ ﺑﻬﺪﻑ ﺍﻟﻜﺴـــﺐ ﻏﻴﺮ ﺍﻟﻤﺸـــﺮﻭﻉ‪.‬‬

‫ﺗﻮﺟﻬـــﺎ ﺇﻟﻰ ﺇﺣـــﺪﻯ ﺍﻟﻤﻄﺎﺑﻊ ﺑﺸـــﺎﺭﻉ ﻣﺤﻤﺪ ﻋﻠﻲ‪،‬‬

‫ﻭﻛﺎﻥ ﺍﻟﻠﻮﺍﺀ ﺇﺳـــﻤﺎﻋﻴﻞ ﺍﻟﺸـــﺎﻋﺮ ﻣﺪﻳﺮ ﺃﻣﻦ ﺍﻟﻘﺎﻫﺮﺓ‬

‫ﺣﻴـــﺚ ﺍﺗﻔﻘـــﺎ ﻣﻊ ﺻﺎﺣﺒﻬـــﺎ ﻋﻠﻰ ﻃﺒﺎﻋـــﺔ ﻛﻤﻴﺔ ﻣﻦ‬

‫ﻗـــﺪ ﺃﺻـــﺪﺭ ﺗﻌﻠﻴﻤـــﺎﺕ ﻣﺸـــﺪﺩﺓ ﻟﻤﺒﺎﺣـــﺚ ﺍﻟﻘﺎﻫـــﺮﺓ‬

‫ﺍﻟﺘﺬﺍﻛـــﺮ ﻣﺴـــﺘﺨﺪﻣﻴﻦ ﺍﻷﺟﻬـــﺰﺓ ﺍﻟﺤﺪﻳﺜـــﺔ ﻓـــﻰ‬

‫ﺑﻀﺒـــﻂ ﺍﻟﻤﺮﻭﺟﻴـــﻦ ﻟﻠﺘﺬﺍﻛﺮ ﺍﻟﻤـــﺰﻭﺭﺓ ﻭﺑﻴﻊ ﺍﻟﺘﺬﺍﻛﺮ‬

‫ﺍﻟﺘﺼﻮﻳـــﺮ ﻭﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﺣﻴـــﺚ ﺗـــﻢ ﺿﺒـــﻂ ﺍﻟﻤﻄﺒﻌﺔ‬

‫ﺑﺎﻟﺴﻮﻕ ﺍﻟﺴﻮﺩﺍﺀ ﺣﻴﺚ ﺷﻜﻞ ﺍﻟﻠﻮﺍﺀ ﻓﺎﺭﻭﻕ ﻻﺷﻴﻦ‬

‫ﻭﺟﻬـــﺎﺯ ﺍﻟﺴـــﻜﺎﻧﺮ ﺍﻟﻤﺴـــﺘﺨﺪﻡ ﻭﻛﻤﻴـــﺔ ﻛﺒﻴﺮﺓ ﻣﻦ‬

‫ﻣﺪﻳﺮ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻌﺎﻣﺔ ﻟﻤﺒﺎﺣﺚ ﺍﻟﻘﺎﻫﺮﺓ ﻋﺪﺓ ﺣﻤﻼﺕ‬

‫ﺍﻟﺘﺬﺍﻛـــﺮﺍﻟﻤـــﺰﻭﺭﺓ‪.‬‬

‫ﺃﻣﻨﻴﺔ ﻋﻠﻰ ﺍﻷﺳـــﻮﺍﻕ ﺗﻤﻜﻨـــﺖ ﻣﻦ ﺿﺒﻂ ‪ ٣‬ﻗﻀﺎﻳﺎ‬ ‫ﺗﺰﻭﻳﺮ ﻭ‪ ٢١‬ﻗﻀﻴﺔ ﺳـــﻮﻕ ﺳـــﻮﺩﺍﺀ‪.‬‬ ‫ﻛﻤﺎ ﺷـــﺎﺭﻙ ﻓﻰ ﺍﻟﺤﻤﻠـــﺔ ﺭﺟﺎﻝ ﻣﺒﺎﺣـــﺚ ﺍﻷﻣﻮﺍﻝ‬

‫ﺍﻟﻜﻮﻳﺖ‪ :‬ﻣﺮﻛﺰ ﺩﻳﻼﻳﺖ ﺍﻟﻬﻨﺪﺳﻲ ﻳﻌﺰﺯ ﺣﻘﻴﺒﺘﻪ ﻣﻦ ﺍﻟﻼﻓﺘﺎﺕ‬ ‫ﺩﺍﺭ ﺍﻹﻧﺘﺎﺝ ﺍﻹﻋﻼﻧﻲ ﺗﺸﺘﺮﻱ ﻃﺎﺑﻌﺔ ﺇﺗﺶ ﺑﻲ ﺩﻳﺰﺍﻳﻨﺠﺖ ‪ L٦٥٥٠٠‬ﻟﺘﻮﺳﻴﻊ ﺗﺸﻜﻴﻠﺘﻬﺎ ﻣﻦ‬ ‫ﺣﻠﻮﻝ ﺍﻟﺠﺮﺍﻓﻴﻜﺲ ﺍﻟﺨﺎﺭﺟﻴﺔ ﻭﺍﻟﺪﺍﺧﻠﻴﺔ‬ ‫ﻗـــﺎﻡ ﺩﺍﺭ ﺍﻹﻧﺘـــﺎﺝ ﻣﺮﻛـــﺰ ﺩﻳﻼﻳـــﺖ ﺍﻟﻬﻨﺪﺳـــﻲ ﻓﻲ‬

‫ﻭﺗﻮﻓـــﺮ ﻃﺒﺎﻋـــﺔ ﻋﺎﻟﻴـــﺔ ﺍﻟﺪﻗـــﺔ ﺗﺼـــﻞ ﻟﻐﺎﻳـــﺔ ‪١٢٠٠‬‬

‫ﺍﻟﻜﻮﻳـــﺖ ﺑﺸـــﺮﺍﺀ ﻃﺎﺑﻌـــﺔ ﻣـــﻦ ﻃـــﺮﺍﺯ ﺩﻳﺰﺍﻳﻨﺠـــﺖ‬

‫ﻧﻘﻄﺔ ﻓـــﻲ ﺍﻹﻧـــﺶ‪ .‬ﻭﺗﺘﻀﻤﻦ ﺑﻌـــﺾ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ‬

‫‪ L٦٥٥٠٠‬ﻣـــﻦ ﺇﺗـــﺶ ﺑـــﻲ ﻭﺫﻟـــﻚ ﻟﺘﻌﺰﻳـــﺰ ﺗﻮﺍﺟﺪ‬

‫ﺍﻷﻭﺳـــﻊ ﺍﻟﻼﻓﺘـــﺎﺕ ﺍﻟﺨﺎﺭﺟﻴـــﺔ ﻭﺍﻟﻤﻌﺮﻭﺿـــﺎﺕ‬

‫ﺍﻟﻤﺮﻛـــﺰ ﻓـــﻲ ﺻﻨﺎﻋـــﺔ ﺍﻟﺒﻨـــﺎﺀ ﺑﺘﻘﺪﻳـــﻢ ﻣﺰﻳـــﺪ ﻣـــﻦ‬

‫ﺍﻟﻤﻜﺸـــﻮﻓﺔ ﻭﺍﻟﻼﻓﺘـــﺎﺕ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻭﺗﻮﺍﻓـــﻖ ﺍﻟﻄﺎﺑﻌﺔ‬

‫ﻣﻨﺘﺠـــﺎﺕ ﺍﻟﻼﻓﺘﺎﺕ ﺍﻟﺪﺍﺧﻠﻴـــﺔ ﻭﺍﻟﺨﺎﺭﺟﻴﺔ‪ ،‬ﻭﻭﻗﻌﺖ‬

‫ﻣﻊ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺷـــﺮﻛﺔ ﺇﺗـــﺶ ﺑﻲ ﻭﺍﻟﺘـــﻲ ﺗﻘﻀﻲ‬

‫ﻗﻴﻤـــﺔ ﺍﻟﺼﻔﻘـــﺔ ﺍﻟﺒﺎﻟﻐـــﺔ ‪ ١٦٥,٠٠٠‬ﺩﻭﻻﺭ ﺃﻣﺮﻳﻜﻲ‬

‫ﺑﺘﻘﻠﻴﺺ ﺁﺛﺎﺭ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺍﻟﺒﻴﺌﺔ ﺇﻟﻰ ﺍﻟﺤﺪ ﺍﻷﺩﻧﻰ‬

‫ﻣﻦ ﺧﻼﻝ ﻣﺠﻤﻮﻋﺔ ﺟﺎﻛﻴﺲ ﺍﻟﺘﻲ ﺗﺘﺨﺬ ﻣﻦ ﺩﺑﻲ‬

‫ﺇﺫ ﻳﻘﻮﻝ ﻟﺸـــﻜﺮﻱ ﻓﻲ ﻫﺬﺍ ﺍﻟﺼـــﺪﺩ‪” :‬ﺇﻥ ﻻﻟﺘﺰﺍﻣﻨﺎ‬

‫ﻣﻘﺮﴽ ﻟﻬﺎ ﻭﻳﻔﺘﺮﺽ ﺃﻥ ﺗﺴـــﺎﻋﺪ ﺍﻟﺸﺮﻛﺔ ﻓﻲ ﺗﻮﺳﻴﻊ‬

‫ﺑﺘﺒﻨـــﻲ ﺳﻴﺎﺳـــﺎﺕ ﺻﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ ﺩﻭﺭ ﺭﺋﻴﺴـــﻲ ﻓﻲ‬

‫ﻗﺪﺭﺓ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﺤﺎﻟﻴﺔ ﻭﺍﻹﺿﺎﻓﺔ ﺇﻟﻰ ﻗﺎﺋﻤﺔ ﺁﻻﺗﻬﺎ‬

‫ﻫـــﺬﻩ ﺍﻟﺼﻔﻘـــﺔ‪ ،‬ﺇﺿﺎﻓـــﺔ ﻟﺬﻟﻚ ﻓـــﺈﻥ ﻣﻨﺘﺠﺎﺕ ﺇﺗﺶ‬

‫ﺍﻟﺘﻲ ﺗﺸـــﻤﻞ ﻃﺎﺑﻌﺎﺕ ﺃﺧﺮﻯ ﻣﻦ ﺳﻠﺴﻠﺔ ﻟﻴﺰﺭﺟﺖ‬

‫ﺳـــﻬﻠﺔﺍﻻﺳـــﺘﺨﺪﺍﻡﻟﻠﻐﺎﻳﺔ“‪.‬‬

‫ﻭﺩﻳﺰﺍﻳﻨﺠـــﺖﻣـــﻦﺇﺗـــﺶﺑـــﻲ‪.‬‬

‫ﻭﻟﺸﻜﺮﻱ ﻣﺘﻠﻬﻒ ﻟﻤﻌﺮﻓﺔ ﺍﺳﺘﺠﺎﺑﺔ ﺍﻟﺴﻮﻕ ﺧﻼﻝ‬

‫ﻭﻳﻌﻠﻖ ﻃﻴﺐ ﻋﻠﻲ ﻟﺸـــﻜﺮﻱ‪ ،‬ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﻌﺎﻡ ﻟﻤﺮﻛﺰ‬

‫ﺍﻷﺷـــﻬﺮ ﺍﻟﻘﻠﻴﻠﺔ ﺍﻟﻘﺎﺩﻣﺔ‪ ،‬ﻭﺫﻟـــﻚ ﻗﺒﻴﻞ ﺍﻟﺘﻔﻜﻴﺮ ﻓﻲ‬

‫ﺩﻳﻼﻳـــﺖ ﺍﻟﻬﻨﺪﺳـــﻲ ﻋﻠـــﻰ ﺍﻟﺼﻔﻘـــﺔ ﺍﻟﺠﺪﻳـــﺪﺓ‬

‫ﺇﺩﺧﺎﻝ ﺍﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻟﺘﻮﺳـــﻌﺎﺕ ﺇﺫ ﻳﻘﻮﻝ ﻟﺸـــﻜﺮﻱ‪:‬‬

‫ﺍﻟﻘـــﺮﺍﺭﺍﻟﺼﺤﻴـــﺢ“‪.‬‬

‫ﻭﺿﺮﻭﺭﺗﻬـــﺎ ﺑﺎﻟﻘـــﻮﻝ‪” :‬ﺇﻥ ﺍﻟﺨﺎﺻﻴـــﺔ ﺍﻷﻛﺜـــﺮ ﺟﺬﺑﴼ‬

‫”ﻟﻘـــﺪ ﻛﺎﻧـــﺖ ﺁﺛﺎﺭ ﺍﻷﺯﻣـــﺔ ﺍﻟﻤﺎﻟﻴـــﺔ ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﺣﺎﺩﺓ‬

‫ﻭﻣﺮﻛﺰ ﺩﻳﻼﻳﺖ ﺍﻟﻬﻨﺪﺳـــﻲ ﻭﻣﻨﺬ ﺗﺄﺳﻴﺴﻪ ﻛﺸﺮﻛﺔ‬

‫ﻫـــﻲ ﺃﻧﻨـــﺎ ﻳﻤﻜﻨﻨـــﺎ ﺍﻵﻥ ﺍﻟﺤﺼـــﻮﻝ ﻋﻠـــﻰ ﺟـــﻮﺩﺓ‬

‫ﻋﻠـــﻰ ﺍﻟﺠﻤﻴـــﻊ‪ ،‬ﻭﻣﻊ ﻫـــﺬﺍ ﻭﺑﺼﻔﺘﻨﺎ ﺭﺟـــﺎﻝ ﺃﻋﻤﺎﻝ‬

‫ﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻼﻓﺘـــﺎﺕ ﺇﻟـــﻰ ﺗﺤﻮﻟـــﻪ ﺇﻟـــﻰ ﺩﺍﺭ ﻟﻺﻧﺘﺎﺝ‬

‫ﻣﻨﺘﺠﺎﺕ ﺍﻟﻼﻓﺘﺎﺕ ﺍﻟﺨﺎﺭﺟﻴﺔ ﺫﺍﺗﻬﺎ ﺍﻟﺘﻲ ﺗﺘﻤﺘﻊ ﺑﻬﺎ‬

‫ﻓﺈﻧﻨـــﺎ ﻣﺎ ﻧﺰﺍﻝ ﻧﺆﻣﻦ ﺑﺎﻟﻤﺰﺍﻳـــﺎ ﻃﻮﻳﻠﺔ ﺍﻷﺟﻞ ﻟﻠﻘﻴﺎﻡ‬

‫ﻭﻫﻮ ﻳﺘﻮﻟﻰ ﺗﻨﻔﻴﺬ ﻣﺸـــﺎﺭﻳﻊ ﺑﺎﺭﺯﺓ ﺗﺸـــﻤﻞ ﺍﻟﺰﺧﺮﻓﺔ‬

‫ﺍﻟﻤﻨﺘﺠـــﺎﺕ ﺍﻟﺪﺍﺧﻠﻴﺔ‪ ،‬ﻭﻫﺬﺍ ﺳﻴﺴـــﺎﻋﺪﻧﺎ ﻋﻠﻰ ﺗﻠﺒﻴﺔ‬

‫ﺍﻟﻤﺨﺎﻃـــﺮ‪ .‬ﻟﻘـــﺪ ﺃﺷـــﺎﺭﺕ ﺍﻟﺒﺤﻮﺙ ﺍﻟﺘـــﻲ ﺃﺟﺮﻳﻨﺎﻫﺎ‬

‫ﻭﺍﻟﺘﺰﻳﻴﻦ ﺍﻟﺪﺍﺧﻠﻲ ﻭﺍﻟﻤﻌﺎﺭﺽ ﻭﺍﻟﻼﻓﺘﺎﺕ ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻃﻠﺒﺎﺕ ﻋﻤﻼﺋﻨﺎ ﻣﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻋﺎﻟﻴﺔ ﺍﻟﺠﻮﺩﺓ ﻟﻜﻞ‬

‫ﻋﻠـــﻰ ﺍﻷﺳـــﻮﺍﻕ ﺃﻥ ﺷـــﺮﺍﺀ ﻫﺬﻩ ﺍﻟﻄﺎﺑﻌـــﺔ ﻣﻦ ﺇﺗﺶ‬

‫ﺑﺎﻟﻘﻄﻊ ﺍﻟﻌﺮﻳﺾ ﻭﺣﻠﻮﻝ ‪ LED‬ﻭﻃﺒﺎﻋﺔ ﺍﻟﺴﻜﺮﻳﻦ‬

‫ﻟﻼﻓﺘﺎﺕ ﺍﻟﺪﺍﺧﻠﻴﺔ ﻭﺍﻟﺨﺎﺭﺟﻴﺔ ﻋﻠﻰ ﺣﺪ ﺳـــﻮﺍﺀ“‪.‬‬

‫ﺑﻲ ﺳـــﻴﻤﻨﺤﻨﺎ ﻋﺎﺋﺪﴽ ﺟﻴﺪﴽ ﻋﻠﻰ ﺍﻻﺳـــﺘﺜﻤﺎﺭ‪ ،‬ﺃﺿﻒ‬

‫ﻭﻣـــﺎ ﺇﻟﻰ ﺫﻟـــﻚ‪ ،‬ﻭﺗﺮﻛﺰ ﺍﻟﺸـــﺮﻛﺔ ﺣﺎﻟﻴـــﴼ ﺍﻟﺘﺨﺼﺺ‬

‫ﻭﺗﺴـــﺘﺨﺪﻡ ﻓـــﻲ ﺍﻟﻄﺎﺑﻌـــﺔ ﺇﺗـــﺶ ﺑـــﻲ ﺩﻳﺰﺍﻳﻨﺠـــﺖ‬

‫ﻟﺬﻟﻚ ﺃﻧﻪ ﻭﺑﻌﺪ ﺍﻟﺘﺄﻣﻞ ﻓﻲ ﺍﻟﺘﻮﺟﻪ ﺍﻟﻤﺘﻮﻗﻊ ﻟﻠﺴـــﻮﻕ‬

‫ﻓـــﻲ ﺍﻹﻧﺘـــﺎﺝ ﺍﻹﻋﻼﻧﻲ ﻭﺗﺠﻬﻴـــﺰ ﺷـــﺮﻛﺎﺕ ﺍﻟﺒﻨﺎﺀ‬

‫‪ L٦٥٥٠٠‬ﺗﻘﻨﻴﺔ ﻃﺒﺎﻋﺔ ﺍﻟﻤﺴـــﺢ ﺍﻟﻮﺍﺳﻊ ﻣﻦ ﺇﺗﺶ‬

‫ﺳـــﻨﺮﻯ ﻣﺰﻳﺪﴽ ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﻭﻫﻲ ﺗﻘﺪﻡ ﻋﻠﻰ ﺷﺮﺍﺀ‬

‫ﻭﺍﻟﺴﻠﻊ ﺍﻻﺳـــﺘﻬﻼﻛﻴﺔ ﻭﺍﻟﻤﺼﺎﺭﻑ ﻭﻗﻄﺎﻋﺎﺕ ﺍﻟﺒﻴﻊ‬

‫ﺑـــﻲ‪ ،‬ﻛﻤﺎ ﺗﺴـــﺘﺨﺪﻡ ﺃﺣﺒـــﺎﺭ ﺍﻟﻼﺗﻴﻜـــﺲ )ﺍﻟﻤﻄﺎﻁ(‬

‫ﻣﺜـــﻞ ﻫـــﺬﻩ ﺍﻵﻻﺕ ﻟـــﺬﺍ ﻓﺈﻧﻨـــﺎ ﻧﻌﺘﻘﺪ ﺑﺄﻧﻨـــﺎ ﺍﺗﺨﺬﻧﺎ‬

‫ﺑﺎﻟﺘﺠﺰﺋـــﺔﻓـــﻲﺍﻟﻜﻮﻳـــﺖ‪.‬‬

‫ﺍﻟﻌﺮﺍﻕ‪ :‬ﺗﺄﺟﻴﻞ ﺍﻹﻧﺘﺨﺎﺑﺎﺕ ﻳﺆﺛﺮ ﺳﻠﺒﴼ ﻋﻠﻰ ﻋﻤﻞ ﺍﻟﻤﻄﺎﺑﻊ‬ ‫ﻧﻘﺾ ﻗﺎﻧﻮﻥ ﺍﻻﻧﺘﺨﺎﺑﺎﺕ ﻳﺆﺟﻞ ﻣﻮﺳﻢ ”ﺟﻤﻊ ﺍﻷﻣﻮﺍﻝ“ ﻟﻠﻤﻄﺎﺑﻊ ﺍﻟﻌﺮﺍﻗﻴﺔ‬ ‫ﻳﺘﺎﺑـــﻊ ﺃﺻﺤـــﺎﺏ ﺍﻟﻤﻄﺎﺑـــﻊ ﻭﻣﻜﺎﺗـــﺐ ﺍﻹﻋﻼﻧـــﺎﺕ‬

‫ﺍﻟـــﻮﺭﻕ ﻭﺍﻟﻔﻠﻜﺲ ﺍﻟﺨﺎﺹ ﺑﺒﻮﺳـــﺘﺮﺍﺕ ﺍﻹﻋﻼﻧﺎﺕ‪،‬‬

‫ﻭﺍﻟﺪﻋﺎﻳـــﺎﺕ ﺍﻹﻧﺘﺨﺎﺑﻴـــﺔ ﻓـــﻲ ﺍﻟﻌﺎﺻﻤـــﺔ ﺍﻟﻌﺮﺍﻗﻴـــﺔ‬

‫ﻭﻳﺮﻓﻀﻮﻥ ﺑﻴﻌﻬﺎ ﺑﺈﻧﺘﻈﺎﺭ ﺑﺪﺀ ﺍﻟﺤﻤﻼﺕ ﺍﻻﻧﺘﺨﺎﺑﻴﺔ‬

‫ﺗﺴـــﻌﻴﺮﺓ ﻣﺜﻞ ﻫـــﺬﻩ ﺍﻹﻋﻼﻧـــﺎﺕ ﺗﻘـــﺎﺱ ﺑﺎﻷﻣﺘﺎﺭ‪.‬‬ ‫ﻭﻳﻀﻴـــﻒ ﺃﻥ ﺍﻟﻤﺘﺮ ﺍﻟﻮﺍﺣﺪ ﻳﻜﻠﻒ ﻛﺎﻣ ً‬ ‫ﻼ ﻣﻊ ﺍﻟﺤﺪﻳﺪ‬

‫ﺗﻄﻮﺭﺍﺕ ﻋﻤﻠﻴﺔ ﺇﻗﺮﺍﺭ ﻗﺎﻧﻮﻥ ﺍﻻﻧﺘﺨﺎﺑﺎﺕ ﺍﻟﺘﺸﺮﻳﻌﻴﺔ‬

‫ﺭﺳـــﻤﻴﴼ‪ ،‬ﻣﺎ ﺃ ﱠﺩﻯ ﺇﻟﻰ ﺍﺭﺗﻔﺎﻉ ﺃﺳﻌﺎﺭ ﺍﻟﻮﺭﻕ ﻭﺑﻘﻴﺔ ﻣﻮﺍﺩ‬

‫‪ ٥٠‬ﺩﻭﻻﺭﴽ‪ ،‬ﻓﻴﻤـــﺎ ﺗﺮﺍﻭﺡ ﺗﻜﻠﻔـــﺔ ﻃﺒﻊ ﺍﻟﺼﻮﺭ ﻣﺎ ﺑﻴﻦ‬

‫ﻭﻭﻻﺩﺗﻪ ﺍﻟﻌﺴـــﻴﺮﺓ‪ ،‬ﺇﺫ ﺑﺎﺗﻮﺍ ﺃﻛﺜﺮ ﺍﻟﻤﻌﺎﺭﺿﻴﻦ ﻟﻨﻘﺾ‬

‫ﺍﻹﻋﻼﻥ ﻛﺎﻻﻟﻤﻨﻴﻮﻡ ﻭﺍﻟﺰﻧﻜﻮﻏﺮﺍﻑ ﻭﻏﻴﺮﻫﺎ‪.‬‬

‫ﺳـــﺒﻌﺔ ﻭﻋﺸـــﺮﺓ ﺩﻭﻻﺭﺍﺕ ﻟﻠﺼﻮﺭﺓ ﺍﻟﻮﺍﺣـــﺪﺓ‪ .‬ﻭﻳﺘﺎﺑﻊ‬

‫ﻃﺎﺭﻕ ﺍﻟﻬﺎﺷـــﻤﻲ ﻧﺎﺋﺐ ﺭﺋﻴﺲ ﺍﻟﺠﻤﻬﻮﺭﻳﺔ ﺍﻟﻘﺎﻧﻮﻥ‪،‬‬

‫ﻭﻳﺸـــﻴﺮ ﺇﻟﻰ ﺃﻥ ﻣﻄﺒﻌﺘﻪ ﺍﺿﻄﺮﺕ ﺇﻟﻰ ﺗﺴﺮﻳﺢ ﻋﺪﺩ‬

‫ﺃﻥ ﺍﻻﺗﻔـــﺎﻕ ﻋﻠﻴﻬﺎ ﻳﻜﻮﻥ ﺑﺎﻟﻤﻼﻳﻴـــﻦ‪ ،‬ﻓﻴﻤﺎ ﺗﻀﻄﺮ‬

‫ﻟﻴﺲ ﻟﺮﺃﻱ ﻟﻬﻢ ﻓﻲ ﺍﻧﺘﺨﺎﺑﺎﺕ ﺍﻟﻨﺎﺧﺒﻴﻦ ﺍﻟﻤﻬﺠﺮﻳﻦ‬ ‫ﺃﻭ ﻓـــﻲ ﺗﻮﺯﻳـــﻊ ﺍﻟﻤﻘﺎﻋـــﺪ ﻋﻠﻰ ﺍﻟﻤﺤﺎﻓﻈـــﺎﺕ‪ ،‬ﻭﻟﻜﻦ‬

‫ﻋﻤﺎﻟﻬﺎ ﻷﻥ ﺍﻟﺘﻮﻗﻌﺎﺕ ﺗﺆﺷﺮ ﺍﻟﻰ ﺍﺣﺘﻤﺎﻝ ﺗﺄﺟﻴﻞ‬ ‫ﻣﻦ ّ‬

‫ﺍﻷﺣـــﺰﺍﺏ ﺍﻟﺼﻐﻴﺮﺓ ﺍﻟﺘﻲ ﻻ ﺗﻤﻠﻚ ﺍﻷﻣﻮﺍﻝ ﺍﻟﻼﺯﻣﺔ‪،‬‬

‫ﺍﻻﻧﺘﺨﺎﺑﺎﺕ ﺭﺑﻤﺎ ﺍﻟﻰ ﻭﻗـــﺖ ﻃﻮﻳﻞ‪ .‬ﻭﻳﻀﻴﻒ‪” :‬ﻛﻨﺎ‬

‫ﺭﻏﺒـــﺔ ﻣﻨﻬﻢ ﻓﻲ ﺑﺪﺀ ﺍﻟﺤﻤـــﻼﺕ ﺍﻟﺪﻋﺎﺋﻴﺔ ﺍﻟﺘﻲ ﺗﺪﺭ‬ ‫ﻋﻠﻴﻬـــﻢ ﺃﻣـــﻮﺍ ً‬ ‫ﻻ ﻃﺎﺋﻠـــﺔ ﻭﻳﻌﺘﺒﺮﻭﻧﻬـــﺎ ”ﻣﻮﺳـــﻢ ﺟﻤﻊ‬

‫ﻧﺘﻤﻨـــﻰ ﻋـــﺪﻡ ﻧﻘﺾ ﺍﻟﻘﺎﻧﻮﻥ ﻷﻥ ﻓﻲ ﺫﻟﻚ ﺧﺴـــﺎﺭﺓ‬

‫ﻣﻦ ﺍﻷﻟﻮﺍﻥ ﺃﻭ ﺍﻟﻰ ﺇﺳﺘﺨﺪﺍﻡ ﺍﻟﻼﻓﺘﺎﺕ ﺍﻟﻘﻤﺎﺷﻴﺔ‪.‬‬

‫ﻛﺒﻴـــﺮﺓ ﻷﺻﺤـــﺎﺏ ﺍﻟﻤﻄﺎﺑـــﻊ ﻭﻣﺼﺎﻧـــﻊ ﺍﻹﻋﻼﻧﺎﺕ‪،‬‬

‫ﻭﻳﺘﺎﺑـــﻊ ﺃﻥ ”ﺑﻌـــﺾ ﺍﻟﻘﻮﺍﺋـــﻢ ّ‬ ‫ﻳﻔﻀـــﻞ ﺍﻻﺳـــﺘﻌﺎﻧﺔ‬

‫ﺍﻷﻣﻮﺍﻝ“‪.‬‬

‫ﺇﺫ ﻗـــﺪ ﺗُﺨﺘﺼﺮ ﺍﻟﺤﻤﻠـــﺔ ﺍﻟﺪﻋﺎﺋﻴﺔ‪ ،‬ﻣـــﺎ ﻳﻌﻨﻲ ﺗﻜﺒﺪﻧﺎ‬

‫ﺑﺎﻟﻤﻄﺎﺑـــﻊ ﺍﻷﺟﻨﺒﻴـــﺔ ﻓـــﻲ ﺇﻳـــﺮﺍﻥ ﻭﺍﻻﺭﺩﻥ ﻭﺑﻴﺮﻭﺕ‬

‫ﻭﺗﺴـــﻮﺩ ﺣﺎﻟـــﺔ ﻣﻦ ﺍﻟﻜﺴـــﺎﺩ ﻓﻲ ﺃﺳـــﻮﺍﻕ ”ﺍﻟﻮﺭﺍﻗﻴﻦ“‬

‫ﺗﻘﺪﺭ ﺑﻤﻼﻳﻴﻦ ﺍﻟﺪﻧﺎﻧﻴﺮ“‪.‬‬ ‫ﻟﺨﺴﺎﺋﺮ ّ‬

‫ﻹﻋﺘﻘﺎﺩﻫـــﺎ ﺑـــﺮﺩﺍﺀﺓ ﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﻌﺮﺍﻗﻴـــﺔ‪ ،‬ﻭﻫﺬﺍ ﺃﻣﺮ‬

‫ﻓـــﻲ ﺷـــﺎﺭﻉ ﺍﻟﻤﺘﻨﺒﻲ ﻭﻣﻄﺎﺑـــﻊ ”ﺍﻟﺒﺘﺎﻭﻳﻴﻦ“ ﻭﺷـــﺎﺭﻉ‬

‫ﻭﺗُﻨﻔـــﻖ ﺍﻷﺣـــﺰﺍﺏ ﻭﺍﻟﻜﺘﻞ ﺍﻟﺴﻴﺎﺳـــﻴﺔ ﺍﻟﻌﺮﺍﻗﻴﺔ‪ ،‬ﻭﻻ‬ ‫ﺳـــﻴﻤﺎ ﺍﻟﻜﺒﻴﺮﺓ ﻣﻨﻬـــﺎ‪ ،‬ﺃﻣﻮﺍ ً‬ ‫ﻻ ﻃﺎﺋﻠـــﺔ ﻋﻠﻰ ﺣﻤﻼﺗﻬﺎ‬

‫ﻏﻴﺮ ﺻﺤﻴﺢ‪ ،‬ﻓـــﺎﻷﺩﻭﺍﺕ ﺍﻷﻭﻟﻴﺔ ﺍﻟﺘﻲ ﻧﺴـــﺘﺨﺪﻣﻬﺎ‬ ‫ﻓـــﻲ ﻣﻌﻤﻠﻨـــﺎ ﻗﺎﺩﻣﺔ ﻣﻦ ﻫـــﺬﻩ ﺍﻟـــﺪﻭﻝ“‪ .‬ﻭﻳﺮﺟﺢ ﺃﻥ‬

‫ﺑﺴﺒﺐ ﺗﺄﺧﺮ ﺍﻟﻤﺼﺎﺩﻗﺔ ﻋﻠﻰ ﻗﺎﻧﻮﻥ ﺍﻻﻧﺘﺨﺎﺑﺎﺕ ﻣﻦ‬

‫ﻭﺩﻋﺎﻳﺎﺗﻬﺎ ﺍﻻﻧﺘﺨﺎﺑﻴﺔ‪ ،‬ﺳﻮﺍﺀ ﺑﺎﻹﻋﺘﻤﺎﺩ ﻋﻠﻰ ﺍﻟﻤﻄﺎﺑﻊ‬

‫ﻳﻜـــﻮﻥ ﻣﺮﺩ ﺫﻟﻚ ﻫﻮ ﺗﺠﻨﺐ ﺍﻷﺣﺰﺍﺏ ﺍﻟﻜﺒﻴﺮﺓ ﻃﺒﻊ‬

‫ﻣﺠﻠﺲ ﺭﺋﺎﺳـــﺔ ﺍﻟﺠﻤﻬﻮﺭﻳﺔ‪ ،‬ﺑﺤﺴﺐ ﻣﻀﺮ ﺍﻟﻜﻨﺎﻧﻲ‬

‫ﺍﻟﻤﺤﻠﻴﺔ ﺃﻭ ﺍﻷﺟﻨﺒﻴﺔ‪ .‬ﻭﻳﻮﺿﺢ ﻭﺍﺋﻞ ﻣﺤﻤﺪ ﺻﺎﺣﺐ‬

‫ﺇﻋﻼﻧﺎﺗﻬـــﺎ ﻓﻲ ﺍﻟﻤﻄﺎﺑﻊ ﺫﺍﺗﻬـــﺎ ﺍﻟﺘﻲ ﺗﻌﻤﻞ ﻟﻤﺼﻠﺤﺔ‬

‫ﺻﺎﺣـــﺐ ﻣﻄﺒﻌـــﺔ ”ﺍﻳـــﻚ“ ﻓـــﻲ ﺷـــﺎﺭﻉ ﺍﻟﺴـــﻌﺪﻭﻥ‪.‬‬

‫ﻣﻄﺒﻌﺔ ”ﺍﻟﻌﺒﻴﺪﻱ“ ﻓﻲ ﺷـــﺎﺭﻉ ﺍﻟﻤﺘﻨﺒﻲ ﺃﻥ ﺍﻷﺣﺰﺍﺏ‬

‫ﺃﺣﺰﺍﺏ ﻣﻨﺎﻓﺴـــﺔ‪ ،‬ﻣﺎ ﻳﺠﻌﻠﻬﺎ ﺗﺒﺤﺚ ﻋﻦ ﻣﻄﺎﺑﻊ ﻏﻴﺮ‬

‫ﺗﺠﺎﺭ ﺍﻟـــﻮﺭﻕ ﻳﺤﺘﻜﺮﻭﻥ ﺣﺎﻟﻴﴼ‬ ‫ﻭﻳﻮﺿـــﺢ ﺍﻟﻜﻨﺎﻧﻲ ﺃﻥ ّ‬

‫ﺍﻟﻜﺒﻴـــﺮﺓ ّ‬ ‫ﺗﻔﻀﻞ ﺍﻹﻋﻼﻧـــﺎﺕ ﺍﻟﻀﻮﺋﻴﺔ‪ ،‬ﻻﻓﺘﴼ ﺍﻟﻰ ﺃﻥ‬

‫ﻣﺸﺘﺮﻛﺔ ﻓﻲ ﺣﻤﻠﺔ ﺍﻻﻧﺘﺨﺎﺑﺎﺕ ﺍﻟﻌﺮﺍﻗﻴﺔ‪.‬‬

‫‪ME Printer January 2010‬‬

‫ﺍﻟﺴـــﻌﺪﻭﻥ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺒﺎﺏ ﺍﻟﺸـــﺮﻗﻲ ﻭﺳﻂ ﺑﻐﺪﺍﺩ‬

‫ﺍﻟﻰ ﺍﺳﺘﺨﺪﺍﻡ ﺍﻹﻋﻼﻧﺎﺕ ﺍﻟﻮﺭﻗﻴﺔ ﺍﻟﺮﺧﻴﺼﺔ ﺍﻟﺨﺎﻟﻴﺔ‬

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‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﻣﺼﺮ‪:‬ﺷﺮﻛﺔ ﺳﭙﺎﺭﻛﻞ ﺗﺴﺘﺜﻤﺮ ﻓﻲ ﻣﻜﻨﺘﻴﻦ ﺭﻗﻤﻴﺘﻴﻦ ﺣﺪﻳﺜﺘﻴﻦ ﻣﻦ ﺯﻳﺮﻭﻛﺲ‬ ‫ﺍﺳﺘﺜﻤﺮﺕ ﺷﺮﻛﺔ ﺳﭙﺎﺭﻛﻞ ﻟﻔﺼﻞ ﺍﻷﻟﻮﺍﻥ ﺑﺎﻟﻘﺎﻫﺮﺓ ﻓﻲ ﻣﻜﻨﺘﻴﻦ ﺣﺪﻳﺜﺘﻴﻦ ﻣﻦ ﻃﺮﺍﺯ ﺯﻳﺮﻭﻛﺲ ‪٧٠٠‬‬ ‫ﺩﻳﺠﻴﺘﺎﻝ ﻛﻮﻟﻮﺭ ﭘﺮﻳﺲ ﺍﻟﻤﻠﻮﻧﺔ ﻭﻃﺮﺍﺯ ﻭﻭﺭﻙ ﺳﻨﺘﺮ ﭘﺮﻭ ‪ ٢٧٥‬ﺃﺣﺎﺩﻳﺔ ﺍﻟﻠﻮﻥ‬

‫ﺗﻘـــﻮﻝ ﺭﺋﻴﺴـــﺔ ﻣﺠﻠﺲ ﺇﺩﺍﺭﺓ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﺴـــﻴﺪﺓ ﻧﻮﺭﺍ‬ ‫ﺣﻠﻴـــﻢ ﺯﻭﺟـــﺔ ﺍﻟﺮﺍﺣـــﻞ ﺃﻳﻤـــﻦ ﺭﻣـــﺰﻱ ﻭﺍﻟـــﺬﻱ ﻗﺎﻡ‬ ‫‪ ،١٩٨٨‬ﺑﺈﻥ ﺍﻟﺸـــﺮﻛﺔ‬ ‫ﺑﺘﺄﺳـــﻴﺲ ﺍﻟﺸـــﺮﻛﺔ ﻓﻲ ﻋـــﺎﻡ ‪١٩٨٨‬‬ ‫ﺃﺻﺒﺤـــﺖ ﺍﻵﻥ ﺷـــﺮﻛﺔ ﻣﺘﻜﺎﻣﻠـــﺔ ﺍﻟﺨﺪﻣـــﺎﺕ ﻓـــﻲ‬ ‫ﻛﻞ ﻣﺮﺍﺣـــﻞ ﺍﻟﻄﺒﺎﻋـــﺔ‪ ،‬ﺃﺣﻴـــﺚ ﺃﻧﻬﺎ ﺗﻮﻓـــﺮ ﻟﻌﻤﻼﺋﻬﺎ‬ ‫ﺧﺪﻣﺎﺕ‪:‬‬ ‫ ﺍﻟﺘﺼﻤﻴـــﻢ ﻋـــﻦ ﻃﺮﻳـــﻖ ﻓﺮﻳﻖ ﻣـــﻦ ﺍﻟﻤﺼﻤﻤﻴﻦ‬‫ﺍﻟﺪﺍﺭﺳﻴﻦ ﻭﺍﻟﻤﺘﺨﺼﺼﻴﻦ‪،‬‬ ‫ ﺍﻟﻤﺴﺢ ﺍﻟﻀﻮﺋﻲ‪.‬‬‫ ﻓـــﺮﺯ ﺍﻷﻟﻮﺍﻥ ﻋـــﻦ ﻃﺮﻳﻖ ﺛـــﻼﺙ ﺃﻧﻈﻤﺔ ﻹﺧﺮﺍﺝ‬‫ﺍﻷﻓﻼﻡ ﻣﻦ ﺍﻟﻜﻮﻣﺒﻴﻮﺗﺮ ﻣﺒﺎﺷـــﺮﺓ‪ ،‬ﻭﺣﺘﻲ ﻣﻘﺎﺳـــﺎﺕ‬

‫‪ ١١٠ x ٨٣‬ﺳﻢ ‪.‬‬

‫ﺍﻹﻧﺘﺮﻧﺖ ﻭﺍﻟﺴـــﻴﺮﭬﺮ ﺍﻟﺨﺎﺹ ﺑﺎﻟﺸـــﺮﻛﺔ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ‬

‫‪ -‬ﺍﻟﺒﺮﻭﻓـــﺎﺕ ﻭﺍﻟﺘﺠـــﺎﺭﺏ ﺍﻟﻤﻠﻮﻧـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺑﻨﻈﺎﻡ‬

‫ﺇﺩﺧﺎﻝ ﻧﻈﺎﻡ ﺍﻟﺒﺮﻭﻓﺎﺕ ﺍﻟﻤﻠﻮﻧﺔ ﺍﻟﻤﻌﺘﻤﺪﺓ ﺑﻤﻮﺍﺻﻔﺎﺕ‬

‫ﻣﻮﺍﺻﻔـــﺎﺕ ﺍﻷﻳـــﺰﻭ ﺍﻟﻌﺎﻟﻤﻴﺔ‪ ،‬ﺍﻟﻰ ﺟﺎﻧـــﺐ ﺗﻠﻚ ﺍﻟﺘﻲ‬

‫ﺍﻷﻳﺰﻭ ﺍﻟﻌﺎﻟﻤﻴﺔ‪ .‬ﻭﻛﺎﻥ ﻟﺰﺍﻣﴼ ﻋﻠﻰ ﺍﻟﺸـــﺮﻛﺔ ﺗﺤﺪﻳﺚ‬

‫ﺗﺴﺘﺨﺪﻡ ﺍﻷﻓﻼﻡ ﻣﻔﺼﻮﻟﺔ ﺍﻷﻟﻮﺍﻥ‪.‬‬

‫ﻭﺗﻄﻮﻳﺮ ﻣﺎﻛﻴﻨﺎﺗﻬﺎ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻭﺑﻌﺪ‬

‫‪ -‬ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﺛﻼﺛـــﺔ‬

‫ﻋﺎﻡ ﻭﺍﺣﺪ ﻓﻘﻂ ﻣﻦ ﺍﻹﺳـــﺘﺜﻤﺎﺭ ﻓﻲ ﻣﺎﻛﻴﻨﺔ ﺍﻟﺪﻭﻛﻴﻮ‬

‫ﻣﺎﻛﻴﻨﺎﺕ ﻣﻦ ﺷـــﺮﻛﺔ ﺯﻳﺮﻭﻛﺲ ﻭﻣﺎﻛﻴﻨﺔ ﻣﻦ ﺷﺮﻛﺔ‬

‫ﻛﻮﻟـــﻮﺭ ‪ ،٢٦٠‬ﻭﺃﻛـــﺪﺕ ﻋﻠﻰ ﺃﻥ ﻫﺎﺗﻴـــﻦ ﺍﻟﻤﺎﻛﻴﻨﺘﻴﻦ‬

‫ﻛﺎﻧﻮﻥ ‪.‬‬

‫ﺍﻟﺠﺪﻳﺪﺗﻴـــﻦ ﺳﺘﺴـــﺎﻋﺪﺍﻥ ﻋﻠـــﻰ ﺯﻳـــﺎﺩﺓ ﺍﻟﻄﺎﻗـــﺎﺕ‬

‫‪ -‬ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﻟﻠﻤﻠﺼﻘـــﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ﻛﺒﻴﺮﺓ‬

‫ﺍﻹﻧﺘﺎﺟﻴﺔ ﺑﺎﻟﺸـــﺮﻛﺔ ﻣﻊ ﺗﻘﻮﻳﺔ ﻣﻜﺎﻧﺎﺗﻬﺎ ﺍﻟﺘﻨﺎﻓﺴـــﻴﺔ‬

‫ﺍﻟﺤﺠﻢ‪.‬‬

‫ﺩﺍﺧﻞ ﺍﻷﺳـــﻮﺍﻕ‪ ،‬ﺑﺎﻹﺿﺎﻓـــﺔ ﺍﻟﻰ ﺗﺤﻘﻴـــﻖ ﺍﻟﻤﻌﺎﺩﻟﺔ‬

‫ﻣﻜﻨﺔ ﺯﻳﺮﻭﻛﺲ ﻃﺮﺍﺯ ‪ ٧٠٠‬ﻫﻲ ﻣﻦ ﺃﺣﺪﺙ ﻣﻜﻨﺎﺕ‬

‫ﺍﻟﺼﻌﺒﺔ ﺑﺘﻮﻓﻴﺮ ﻣﻤﻴﺰﺍﺕ ﺍﻟﺠـــﻮﺩﺓ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻷﻋﻠﻰ‬

‫ﺷـــﺮﻛﺔ ﺯﻳﺮﻭﻛـــﺲ ﻟﻠﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺗﻌﺘﻤﺪ ﻋﻠﻲ‬

‫ﻣﻊ ﺗﺨﻔﻴﺾ ﺍﻟﺘﻜﻠﻔﺔ ﻓﻲ ﺁﻥ ﻭﺍﺣﺪ‪.‬‬

‫ﺗﻘﻨﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻜﻬﺮﻭﺳﺎﻛﻨﺔ ﺑﺎﺳﺘﺨﺪﺍﻡ ﻣﺴﺤﻮﻕ‬

‫ﻭﻋﻠـــﻖ ﺍﻟﻤﻬﻨـــﺪﺱ ﻭﺍﺋـــﻞ ﺻﺪﻗـــﻲ ﻣﺪﻳـــﺮ ﺗﺴـــﻮﻳﻖ‬

‫ﺍﻟﺘﻮﻧـــﺮ ﺍﻟﺠـــﺎﻑ‪ ،‬ﻭﺑﺪﻗﺔ ﺗﺴـــﺠﻴﻞ ﻃﺒﺎﻋـــﻲ ‪x ٢٤٠٠‬‬

‫ﺍﻷﻧﻈﻤـــﺔ ﺍﻹﻧﺘﺎﺟﻴـــﺔ ﺑﺸـــﺮﻛﺔ ﺯﻳﺮﻭﻛﺲ ﻣﺼـــﺮ‪ ،‬ﺑﺄﻥ‬

‫‪ ٢٤٠٠‬ﻧﻘﻄﺔ ﻓﻲ ﺍﻟﺒﻮﺻﺔ ﺍﻟﻮﺍﺣﺪﺓ ﻭﺳـــﺮﻋﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﺍﻟﺸﺮﻛﺔ ﺗﻘﻮﻡ ﺑﺎﻟﺘﻌﺎﻭﻥ ﺍﻟﺪﺍﺋﻢ ﻣﻊ ﻋﻤﻼﺋﻬﺎ ﻟﺘﺤﺪﻳﺚ‬

‫ﺗﺼﻞ ﺍﻟـــﻲ ‪ ٧٠‬ﺻﻔﺤﺔ ﺑﻤﻘﺎﺱ ﺍﻟــــ‪ A٤‬ﻓﻲ ﺍﻟﺪﻗﻴﻘﺔ‬

‫ﺇﻣﻜﺎﻧﺎﺗﻬﻢ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺑﺎﺳـــﺘﻤﺮﺍﺭ‪ ،‬ﻭﺑﺎﻟﻔﻌﻞ ﻭﻷﻥ ﻟﺪﻯ‬

‫ﺍﻟﻮﺍﺣـــﺪﺓ ﻋﻠـــﻰ ﻭﺭﻕ ﻣـــﻦ ‪ ٦٤‬ﺍﻟـــﻰ ‪ ٣٠٠‬ﺟـــﻢ‪/‬ﻡ ‪٢‬‬

‫ﺍﻟﺸـــﺮﻛﺔ ﻋﻼﻗﺔ ﻣﺘﻤﻴﺰﺓ ﻣﻊ ﺷـــﺮﻛﺔ ﺳـــﭙﺎﺭﻛﻞ‪ ،‬ﻭﺑﻌﺪ‬

‫ﻭﺑﻤﻘﺎﺳﺎﺕ ﺗﺼﻞ ﺍﻟﻰ ‪ ٤٨،٨ x ٣٣‬ﺳﻢ‪.‬‬

‫ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻠﻘﺎﺀﺍﺕ ﻭﺍﻟﻤﻨﺎﻗﺸـــﺎﺕ ﺃﺗﺨﺬ ﻗﺮﺍﺭ ﺗﻄﻮﻳﺮ‬

‫ﺗﻘﺒـــﻞ ﻃﺒﻌﺎﺕ ﻫـــﺬﻩ ﺍﻟﻤﻜﻨﺔ ﺍﻟﺘﺒﻄﻴـــﻦ ﺑﺎﻟﺒﻮﻟﻤﺮﺍﺕ‬

‫ﺍﻟﺸﺮﻛﺔ‪ ،‬ﻭﻻ ﺳـــﻴﻤﺎ ﺑﻌﺪ ﺍﻟﻨﺠﺎﺡ ﺍﻟﻜﺒﻴﺮ ﺍﻟﺬﻱ ﺗﺤﻘﻖ‬

‫ﻭﺑﻮﺭﻧﻴﺸـــﺎﺕ ﺍﻟﻴﻮﻓﻲ‪ ،‬ﻭﺗﻘﻮﻡ ﺍﻟﻤﻜﻨﺔ ﺑﻄﺮﻳﻘﺔ ﻛﺎﻣﻠﺔ‬

‫ﻣـــﻊ ﻣﺎﻛﻴﻨﺔ ﺍﻟﺪﻭﻛﻴـــﻮ ﻛﻮﻟﻮﺭ ‪ ،٢٦٠‬ﻭﺍﻹﺳـــﺘﺜﻤﺎﺭ ﻓﻲ‬

‫ﺍﻵﻟﻴﺔ ﺍﻟﺘﻮﻓﻴﺮ ﻓﻲ ﺇﺳﺘﺨﺪﺍﻡ ﻣﺴﺤﻮﻕ ﺍﻟﺘﻮﻧﺮ ﻭﺗﻨﻔﻴﺬ‬

‫ﺍﻟﻤﺎﻛﻴﻨﺘﻴـــﻦ ﺍﻟﺠﺪﻳﺪﺗﻴـــﻦ‪ ،‬ﻭﺃﻛـــﺪ ﺃﻥ ﺯﻳﺮﻭﻛﺲ ﻣﺼﺮ‬

‫ﺍﻟﺘﺮﺍﻛﺒﺎﺕ ﺍﻟﻠﻮﻧﻴﺔ ﺍﻟﻤﺨﺘﻠﻔﺔ‪.‬‬

‫ﺳﺘﻈﻞ ﻭﻛﻌﺎﺩﺗﻬﺎ ﺗﺪﻋﻢ ﻋﻤﻼﺋﻬﺎ ﻣﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ ﻭﺗﻮﻓﻴﺮ‬

‫ﻭﻟﻘﺪ ﺻﺮﺣﺖ ﺍﻟﺴﻴﺪﺓ ﻧﻮﺭﺍ ﺑﺄﻥ ﺍﻟﺸﺮﻛﺔ ﻣﺴﺘﻤﺮﺓ ﻓﻲ‬

‫ﻛﺎﻓﺔ ﺍﻟﻤﺴـــﺘﻬﻠﻜﺎﺕ ﻭﻗﻄﻊ ﺍﻟﻐﻴﺎﺭ ﻭﺍﻷﻋﻤﺎﻝ ﺍﻟﺼﻴﺎﻧﺔ‬

‫ﻋﻤﻠﻴﺎﺕ ﺍﻟﺘﻄﻮﻳﺮ ﻭﺍﻟﺘﺤﺪﻳﺚ‪ ،‬ﻓﻠﻘﺪ ﺃﺩﺧﻠﺖ ﻧﻈﺎﻣﴼ ﺁﻟﻴﴼ‬

‫ﻟﻬﻢ ﺑﺄﺭﺧﺺ ﺍﻷﺳﻌﺎﺭ ﻭﺃﻋﻠﻰ ﻣﺴﺘﻮﻳﺎﺕ ﺍﻟﻜﻔﺎﺀﺓ‪.‬‬

‫ﻹﺳـــﺎﻝ ﻭﺇﺳﺘﻘﺒﺎﻝ ﺍﻟﻤﻠﻔﺎﺕ ﻣﻦ ﺍﻟﻌﻤﻼﺀ ﻋﺒﺮ ﺷﺒﻜﺔ‬

‫ﻣﺼﺮ‪” :‬ﺍﻟﻀﺮﺍﺋﺐ“ ﺗﺪﻋﻮ ﺃﺭﺑﻊ ﻣﻄﺎﺑﻊ ﻟﻼﺷﺘﺮﺍﻙ ﻓﻲ ﻣﻨﺎﻗﺼﺔ ﻟﻄﺒﻊ ﺇﻗﺮﺍﺭﺍﺕ‬ ‫ﺍﻟﻤﻮﺳﻢ ﺍﻟﻀﺮﻳﺒﻲ ﺍﻟﺠﺪﻳﺪ‬ ‫ﺍﻟﻤﻄﺎﺑﻊ ﺍﻷﺭﺑﻌﺔ ﻫﻲ‪ :‬ﺍﻟﻤﻄﺒﻌﺔ ﺍﻷﻣﻴﺮﻳﺔ‪ ،‬ﻭﻣﻄﺎﺑﻊ ﺍﻷﻫﺮﺍﻡ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ ،‬ﻭﻣﻄﺎﺑﻊ ﺩﺍﺭ ﺃﺧﺒﺎﺭ ﺍﻟﻴﻮﻡ‪،‬‬

‫‪ME Printer January 2010‬‬

‫ﻭﻣﻄﺎﺑﻊ ﺍﻟﺒﺮﻳﺪ‬

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‫ﺃﺭﺳـــﻠﺖ ﻣﺼﻠﺤـــﺔ ﺍﻟﻀﺮﺍﺋﺐ ﺍﻟﻤﺼﺮﻳـــﺔ ﺧﻄﺎﺑﴼ ﺇﻟﻰ‬

‫ﻛﻤـــﺎ ﺃﻭﺿـــﺢ ﺍﻟﻤﺴـــﺆﻭﻝ ﺃﻧﻪ ﻟـــﻢ ﻳﺴـــﺘﺠﺐ ﻟﻄﻠﺐ‬

‫ﻭﻣـــﻦ ﺍﻟﻤﻘـــﺮﺭ ﻃﺒﺎﻋـــﺔ ﺣﻮﺍﻟـــﻰ ‪ ٦‬ﻣﻼﻳﻴـــﻦ ﺇﻗـــﺮﺍﺭ‬

‫ﺃﺭﺑﻌـــﺔ ﻣﻄﺎﺑـــﻊ ﺣﻜﻮﻣﻴﺔ ﻟﺘﻘﺪﻳـــﻢ ﻋﺮﻭﺿﻬﺎ ﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻤﺼﻠﺤـــﺔ ﻭﻳﺮﺳـــﻞ ﻋﺮﻭﺿـــﻪ ﺳـــﻮﻯ ﻣﻄﺒﻌﺘﻴـــﻦ‬

‫ﺿﺮﻳﺒﻲ ﺗﺸـــﻤﻞ ﺇﻗﺮﺍﺭﺍﺕ ﺍﻟﻤﻨﺸﺂﺕ ﺍﻟﺼﻐﻴﺮﺓ ﻭﺍﻟﺘﻰ‬

‫ﺍﻹﻗـــﺮﺍﺭﺍﺕ ﺍﻟﻀﺮﻳﺒﻴﺔ ﻟﻠﻤﻮﺳـــﻢ ﺍﻟﻀﺮﻳﺒـــﻲ ﺍﻟﺠﺪﻳﺪ‬

‫ﻫﻤـــﺎ ﺍﻷﻣﻴﺮﻳﺔ ﻭﺍﻟﺒﺮﻳﺪ‪ ،‬ﻭﺍﻟﻠﺘﺎﻥ ﺃﺭﺳـــﻠﺘﺎ ﻋﺮﻭﺿﻬﻤﺎ‬

‫ﻳﺘﻮﻗـــﻊ ﺃﻥ ﻳﺼـــﻞ ﻋﺪﺩﻫـــﺎ ﻣﻦ ‪ ١,٥‬ﺇﻟـــﻰ ‪ ٢‬ﻣﻠﻴﻮﻥ‬

‫‪.٢٠١٠‬‬ ‫ﺍﻟـــﺬﻱﻳﺒـــﺪﺃﻓـــﻲﺍﻷﻭﻝﻣـــﻦﻳﻨﺎﻳـــﺮ‪٢٠١٠‬‬

‫ﻓـــﻰ ﺃﻇـــﺮﻑ ﻣﻐﻠﻘـــﺔ‪ .‬ﻭﻣـــﻦ ﺍﻟﻤﻘـــﺮﺭ ﺃﻥ ﻳﺘﻢ ﻓﺾ‬

‫ﺇﻗـــﺮﺍﺭ‪ ،‬ﻭﻛﺎﻥ ﺍﻟﻌـــﺎﻡ ﺍﻟﻤﺎﺿـــﻲ ﻗـــﺪ ﺗـــﻢ ﻃﺒﺎﻋـــﺔ ‪٦‬‬

‫ﻭﻗـــﺪ ﺃﻛﺪ ﻣﺴـــﺆﻭﻝ ﺑﺎﻟﻤﺼﻠﺤـــﺔ ﺃﻥ ﺍﻟﻤﻄﺎﺑـــﻊ ﺍﻟﺘﻰ‬

‫ﺍﻟﻤﻈﺎﺭﻳـــﻒ ﺃﻣـــﺎﻡ ﻟﺠﻨـــﺔ ﻣـــﻦ ﺍﻟﻤﺼﻠﺤـــﺔ ﺑﺤﻀﻮﺭ‬

‫ﻣﻼﻳﻴـــﻦﺇﻗـــﺮﺍﺭﺃﻳﻀـــﴼ‪.‬‬

‫ﺗـــﻢ ﻣﺨﺎﻃﺒﺘﻬـــﺎ ﻫـــﻲ ﺍﻟﻤﻄﺒﻌﺔ ﺍﻷﻣﻴﺮﻳـــﺔ‪ ،‬ﻭﻣﻄﺎﺑﻊ‬

‫ﺃﺷـــﺮﻑ ﺍﻟﻌﺮﺑـــﻲ ﺭﺋﻴـــﺲ ﺍﻟﻤﺼﻠﺤـــﺔ ﺧﻼﻝ ﺷـــﻬﺮ‬

‫ﻭﺃﻛـــﺪ ﻣﺼـــﺪﺭ ﻣﺴـــﺆﻭﻝ ﺃﻧﻪ ﻳﺠـــﺮﻱ ﺣﺎﻟﻴـــﴼ ﺗﻌﺪﻳﻞ‬

‫ﺍﻷﻫـــﺮﺍﻡ ﺍﻟﺘﺠﺎﺭﻳـــﺔ‪ ،‬ﻭﻣﻄﺎﺑـــﻊ ﺩﺍﺭ ﺃﺧﺒـــﺎﺭ ﺍﻟﻴـــﻮﻡ‪،‬‬

‫ﺩﻳﺴـــﻤﺒﺮ ‪ ،٢٠٠٩‬ﻹﺧﺘﻴﺎﺭ ﺃﻗﻞ ﺍﻟﻌـــﺮﻭﺽ ﺍﻟﻤﻘﺪﻣﺔ‬

‫ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﺘﻰ ﺳﻴﺘﻢ ﺑﻬﺎ ﻃﺒﺎﻋﺔ ﺍﻹﻗﺮﺍﺭﺍﺕ ﺍﻟﻀﺮﻳﺒﻴﺔ‬

‫ﻭﻣﻄﺎﺑـــﻊ ﺍﻟﺒﺮﻳﺪ‪ ،‬ﻭﻫﻲ ﺍﻟﺘﻰ ﻃﺒﻌﺖ ﺍﻹﻗﺮﺍﺭﺍﺕ ﺍﻟﻌﺎﻡ‬

‫ﻓـــﻰ ﺍﻟﺘﻜﻠﻔـــﺔ ﻭﺃﻓﻀﻠﻬـــﺎ ﻓـــﻰ ﺍﻟﺠـــﻮﺩﺓ ﻟﻄﺒﺎﻋـــﺔ‬

‫ﻟﻠﻌـــﺎﻡ ﺍﻟﻤﻘﺒﻞ ﺗﻼﻓﻴﴼ ﻟﺤﺪﻭﺙ ﺃﻱ ﻟﻐﻂ ﺃﻭ ﺍﻟﺘﺴـــﺒﺐ‬

‫ﺍﻟﻤﺎﺿﻲ‪ ،‬ﺣﻴﺚ ﻣﻨﺤﺖ ﺍﻟﻤﺼﻠﺤﺔ ﺗﺨﻔﻴﻀﴼ ﺑﻨﺴـــﺒﺔ‬

‫ﺍﻹﻗﺮﺍﺭﺍﺕ ﻟﺪﻳﻬﺎ ﺧﻼﻝ ﺍﻟﺸـــﻬﺮ ﺍﻟﺠﺎﺭﻱ ﺇﺳـــﺘﻌﺪﺍﺩﴽ‬

‫ﺑﻤﺸـــﻜﻠﺔ ﻟﺪﻯ ﺍﻟﺮﺃﻱ ﺍﻟﻌﺎﻡ‪.‬‬

‫‪ ،٪٤٢‬ﺑﻤﺎ ﺳـــﺎﻫﻢ ﻓﻲ ﺗﻮﻓﻴﺮ ﻧﺤﻮ ‪ ١٢‬ﻣﻠﻴﻮﻥ ﺟﻨﻴﻪ‬

‫ﻟﺘﻮﻓﻴـــﺮ ﺍﻹﻗﺮﺍﺭﺍﺕ ﺑﺎﻟﻤﺄﻣﻮﺭﻳﺎﺕ ﻓﻰ ﻳﻨﺎﻳﺮ ﻣﻊ ﺑﺪﺍﻳﺔ‬

‫ﻣﻘﺎﺭﻧـــﺔﺑﻌـــﺮﺽﺍﻟﻤﻄﺎﺑـــﻊﺍﻷﻣﻴﺮﻳـــﺔ‪.‬‬

‫ﺍﻟﻤﻮﺳـــﻢ ﺍﻟﻀﺮﻳﺒﻲ ﺍﻟﺠﺪﻳﺪ‪.‬‬

‫ﺍﻟﺴﻮﺩﺍﻥ‪ :‬ﻣﻄﺒﻌﺔ ﺍﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﺪﻭﻟﻴﺔ ﺗﻘﻮﻡ ﺑﺘﺮﻛﻴﺐ ﺃﻭﻝ ﻃﺎﺑﻌﺔ‬ ‫ﻛﻴﻪ ﺑﻲ ﺇﻳﻪ ﻛﻮﻣﻴﺖ ﻓﻲ ﺍﻟﺒﻼﺩ‬ ‫ﻳﺆﻣﻞ ﺃﻥ ﺗﺴـــﺎﻋﺪ ﻃﺎﺑﻌﺔ ﺍﻟﺼﺤﻒ ﺫﺍﺕ ﺍﻟﻘﻄﻊ ﺍﻟﻮﺍﺣﺪ ﻫﺬﻩ ﻓﻲ ﺗﻨﻔﻴﺬ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﺸـــﺮﻛﺔ ﻟﺘﻘﺪﻳﻢ‬ ‫ﺟﻮﺩﺓ ﺃﻋﻠﻰ ﻟﻸﻟﻮﺍﻥ‬ ‫ﺍﻟﻬﺎﺋﻠﺔ ﺃﻧﻨﺎ ﻣﻬﻴﺄﻭﻥ ﺟﻴﺪﴽ ﻟﺘﻠﺒﻴﺔ ﻣﺘﻄﻠﺒﺎﺕ ﺍﻟﺴﻮﻕ ﻓﻲ‬ ‫ﺍﻟﻤﺴﺘﻘﺒﻞ‪ .‬ﻭﻓﻲ ﺍﻟﺤﻘﻴﻘﺔ‪ ،‬ﻧﺤﻦ ﻧﻔﻜﺮ ﻓﻲ ﺍﻟﺘﻮﺳﻊ‪.‬‬ ‫ﻛﻤﺎ ﺑﺪﺍ ﻋﻠﻰ ﻣﺪﻧﻲ ﺍﻻﻧﺒﻬـــﺎﺭ ﺑﺄﺩﺍﺀ ﺍﻟﻔﺮﻳﻖ ﺍﻟﺬﻱ ﻗﺎﻡ‬ ‫ﺑﺘﺮﻛﻴﺐ ﺍﻟﻄﺎﺑﻌﺔ ﻭﺳـــﻂ ﻇﺮﻭﻑ ﺻﻌﺒﺔ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ‬ ‫ﻫـــﺬﺍ ﺍﻟﺼـــﺪﺩ‪” :‬ﻟﻢ ﻧﺼـــﺎﺩﻑ ﻣﻦ ﻗﺒﻞ ﺑﺪﺍﻳﺔ ﺳﻠﺴـــﻠﺔ‬ ‫ﻛﻬﺬﻩ ﻛﻤﺎ ﺟﺮﻯ ﻣﻊ ﻛﻴﻪ ﺑﻲ ﺇﻳﻪ ﻛﻮﻣﻴﺖ“‪.‬‬ ‫ﻭﻣـــﻦ ﻣﻮﺍﺻﻔـــﺎﺕ ﺍﻟﻄﺎﺑﻌـــﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺃﻧﻬﺎ ﺗﺴـــﺘﻄﻴﻊ‬ ‫ﺇﻧﺘﺎﺝ ‪ ٧٥٠٠٠‬ﻧﺴـــﺨﺔ ﺍﻟﺴـــﺎﻋﺔ ﻭﻫﻲ ﺑﻘﻴﺎﺱ ‪٥٧٨‬‬ ‫ﻣﻠﻢ )ﺃﻱ ‪ ٢٢,٧٥‬ﺇﻧﺸﴼ(‪ ،‬ﻓﻴﻤﺎ ﻳﺘﺮﺍﻭﺡ ﻋﺮﺽ ﺍﻟﻮﻳﺐ‬ ‫ﺑﻴـــﻦ ‪ ٦٣٠‬ﻭ‪ ٨٧٠‬ﻣﻠـــﻢ )ﺃﻱ ‪٣٤,٢٥-٢٤,٨٥‬‬ ‫ﺇﻧﺸﴼ(‪ .‬ﺃﻣﺎ ﻣﺴﺎﻧﺪ ﺍﻻﺳـــﻄﻮﺍﻧﺎﺕ ﻓﻤﺪﻣﺠﺔ ﻣﻊ ﻧﻈﺎﻡ‬ ‫ﻣﻌﺎﻟﺠـــﺔ ﺍﻟﻠﻔﺎﺕ‪ ،‬ﺃﻣﺎ ﺍﻻﺳـــﻄﻮﺍﻧﺘﺎﻥ ﻓﻤﻦ ﻭﻇﺎﺋﻔﻬﻤﺎ‬ ‫ﺿـــﺦ ﺍﻟﺤﺒﺮ ﺁﻟﻴـــﴼ ﻭﺍﻟﺘﺤﻜـــﻢ ﺑﺎﻷﻟﻮﺍﻥ ﺑﻴﻨﻤـــﺎ ﺗﺘﻤﻴﺰ‬ ‫ﻭﻳﻘـــﻮﻝ ﻳﺎﺳـــﺮ ﺣﻤﺪ ﻣﺪﻧـــﻲ‪ ،‬ﻣﺆﺳـــﺲ ﺍﻟﻤﻄﺒﻌﺔ ﻓﻲ‬

‫ﺍﻟﻄﺎﻭﻳﺔ ﺑﻘﺪﺭﺍﺕ ﺇﺿﺎﻓﻴﺔ ﻣﻦ ﻗﺒﻴﻞ ﺍﻟﻠﺼﻖ ﻭﺍﻟﺜﻘﺐ‪.‬‬

‫ﺍﺷـــﺘﺮﺕ ﻣﻄﺒﻌﺔ ﺍﻟﻤﺠﻤﻮﻋـــﺔ ﺍﻟﺪﻭﻟﻴـــﺔ ﻭﺍﻟﺘﻲ ﺗﺘﺨﺬ‬ ‫ﻣﻦ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻟﺴـــﻮﺩﺍﻧﻴﺔ ﺍﻟﺨﺮﻃـــﻮﻡ ﻣﻘﺮﴽ ﻟﻬﺎ ﻃﺎﺑﻌﺔ‬

‫ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪” :‬ﺇﻟﻰ ﺟﺎﻧﺐ ﺗﻘﻨﻴﺎﺕ ﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ‬

‫ﻭﺗﺘﻀﻤـــﻦ ﻟﻮﺣـــﺔ ﻣﻔﺎﺗﻴـــﺢ ﺍﻟﻄﺎﺑﻌﺔ ﻣﻔﺘﺎﺣـــﴼ ﻟﺘﺮﺗﻴﺐ‬

‫ﺻﺤـــﻒ ﻣﻦ ﻧﻮﻉ ﻛﻴﻪ ﺑﻲ ﺇﻳﻪ ﻛﻮﻣﻴﺖ‪ ،‬ﻭﻫﻲ ﺍﻷﻭﻟﻰ‬

‫ﺍﻟﻌﺎﻟﻴﺔ ﺍﻟﺘﻲ ﻧﺘﻤﺘﻊ ﺑﻬﺎ‪ ،‬ﻋﺰﺯ ﺑﺪﺀ ﺍﻟﻌﻤﻞ ﺑﺎﻟﻄﺎﺑﻌﺔ ﻛﻴﻪ‬

‫ﻭﺿﻌﻴـــﺔ ﺍﻟﺤﺒﺮ ﻭﺍﻟﺘﻔﺎﻋـــﻞ‪ ،‬ﻭﻳﻤﻜﻦ ﺇﺟـــﺮﺍﺀ ﺍﻟﺼﻴﺎﻧﺔ‬

‫ﻣﻦ ﻧﻮﻋﻬﺎ ﻓﻲ ﺍﻟﺴﻮﺩﺍﻥ‪ .‬ﻭﺳﺘﺨﺪﻡ ﺍﻟﻄﺎﺑﻌﺔ ﺍﻟﺠﺪﻳﺪﺓ‬

‫ﺑﻲ ﺇﻳﻪ ﻛﻮﻣﻴﺖ ﻣﻦ ﻣﺮﻭﻧﺔ ﺍﻹﻧﺘﺎﺝ ﻟﺪﻳﻨﺎ‪ .‬ﻭﻗﺪ ﺃﺿﺤﻰ‬

‫ﻋﻦ ﺑﻌﺪ ﺑﻮﺍﺳﻄﺔ ﻛﻮﻣﺒﻴﻮﺗﺮ ﺗﺸﺨﻴﺺ‪.‬‬

‫ﺫﺍﺕ ﺍﻟﻤﺮﻭﻧـــﺔ ﻭﺍﻷﻭﺗﻮﻣﺎﺗﻴﻜﻴﺔ ﺍﻟﻌﺎﻟﻴﺔ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ‬

‫ﻋﻤﻼﺅﻧﺎ ﻣﺴـــﺮﻭﺭﻳﻦ ﺑﺎﻟﺼﻮﺭﺓ ﺍﻟﺮﺍﺋﻌﺔ ﻭﺟﻮﺩﺓ ﺍﻷﻟﻮﺍﻥ‬

‫ﺍﻟﺸﺮﻛﺔ ﻟﻠﻨﻤﻮ ﻓﻲ ﺗﻘﺪﻳﻢ ﺟﻮﺩﺓ ﺃﻋﻠﻰ ﻟﻸﻟﻮﺍﻥ‪.‬‬

‫ﺍﻟﻨﺎﺗﺠـــﺔ ﻋـــﻦ ﻃﺎﺑﻌﺘﻨﺎ ﺍﻟﺠﺪﻳـــﺪﺓ‪ ،‬ﻭﺗﻌﻨـــﻲ ﺇﻣﻜﺎﻧﺎﺗﻬﺎ‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪ :‬ﺍﻟﻤﺼﺮﻑ ﺍﻟﻤﺮﻛﺰﻱ ﻳﺆﺳﺲ ﺩﺍﺭﴽ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻌﻤﻼﺕ ﺍﻟﻮﺭﻗﻴﺔ‬ ‫ﺍﻟﺪﺍﺭ ﺳﺘﻘﻮﻡ ﺑﻄﺒﺎﻋﺔ ﺩﺭﻫﻢ ﺍﻹﻣﺎﺭﺍﺕ ﻭﺑﻌﺾ ﺍﻟﻌﻤﻼﺕ ﺍﻷﺧﺮﻯ‬ ‫ﻛﺸـــﻒ ﺍﻟﻤﺼـــﺮﻑ ﺍﻟﻤﺮﻛـــﺰﻱ ﻓـــﻲ ﺩﻭﻝ ﺍﻹﻣـــﺎﺭﺍﺕ‬ ‫ﺍﻟﻌﺮﺑﻴـــﺔ ﺍﻟﻤﺘﺤـــﺪﺓ ﻋـــﻦ ﺍﻧـــﻪ ﺑﺪﺃ ﻓـــﻲ ﺇﻧﺸـــﺎﺀ ﺑﻨﺎﻳﺔ‬ ‫ﻣﺼﻤﻤـــﺔ ﺧﺼﻴﺼـــﴼ ﻻﺳـــﺘﻴﻌﺎﺏ ﺩﺍﺭ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻌﻤﻠﺔ‬ ‫ﺍﻟﻮﺭﻗﻴـــﺔ ﺗﺘﺒﻊ ﻟـــﻪ ﺑﻬـــﺪﻑ ﻃﺒﺎﻋﺔ ﺩﺭﻫـــﻢ ﺍﻹﻣﺎﺭﺍﺕ‬ ‫ﻭﺍﻟﻌﻤﻼﺕ ﺍﻻﺧﺮﻯ‪.‬‬ ‫ﻭﻗـــﺪ ﺩﻋـــﺎ ﺍﻟﻤﺼـــﺮﻑ ﺍﻟﻤﺮﻛـــﺰﻱ ﺑﻌﺾ ﺍﻟﺸـــﺮﻛﺎﺕ‬ ‫ﺍﻟﺪﻭﻟﻴﺔ ﺍﻟﻤﻌﺮﻭﻓـــﺔ ﺍﻟﻤﺘﺨﺼﺼﺔ ﻓﻰ ﻣﺠﺎﻝ ﺗﺼﻤﻴﻢ‬ ‫ﺩﻭﺭ ﺣﺪﻳﺜـــﺔ ﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻌﻤـــﻼﺕ ﺍﻟﻮﺭﻗﻴﺔ‪ .‬ﻭﺳـــﻮﻑ‬ ‫ﻳﺘﻢ ﺍﻧﺸـــﺎﺀ ﻫﺬﻩ ﺍﻟﺒﻨﺎﻳﺔ ﻋﻠـــﻰ ﻗﻄﻌﺔ ﺃﺭﺽ ﻣﻤﻨﻮﺣﺔ‬ ‫ﻣـــﻦ ﺑﻠﺪﻳﺔ ﺃﺑﻮﻇﺒﻲ ﻭﺗﻘﻊ ﺍﻟـــﻰ ﺟﺎﻧﺐ ﻣﺠﻤﻊ ﻣﺒﺎﻧﻲ‬ ‫ﺍﻟﻤﺼﺮﻑ ﺍﻟﻤﺮﻛﺰﻱ ﻓﻰ ﻣﺪﻳﻨﺔ ﺍﺑﻮﻇﺒﻲ‪.‬‬ ‫ﻛﻤﺎ ﺷـــﻜﻞ ﺍﻟﻤﺼﺮﻑ ﺍﻟﻤﺮﻛﺰﻱ ﻓﺮﻳﻖ ﻋﻤﻞ ﻣﻜﻮﻧﴼ‬ ‫ﻣـــﻦ ﻣﻮﻇﻔﻴـــﻪ ﻣﻦ ﺫﻭﻱ ﺍﻟﺨﺒـــﺮﺓ ﺑﺪﺍﺋـــﺮﺓ ﺍﻟﻌﻤﻠﻴﺎﺕ‬ ‫ﻣﺘﻄﻠﺒـــﺎﺕ ﺩﻭﻟﺔ ﺍﻻﻣﺎﺭﺍﺕ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻌﻤﻼﺕ ﺍﻟﻮﺭﻗﻴﺔ‬ ‫ﻓﻲ ﺍﻟﺴﻨﻮﺍﺕ ﺍﻻﺧﻴﺮﺓ ﺑﺴﺒﺐ ﺯﻳﺎﺩﺓ ﺍﻟﻄﻠﺐ ﻣﻦ ﻗﺒﻞ‬ ‫ﺍﻟﺒﻨـــﻮﻙ ﻋﻠﻰ ﺍﻟﻌﻤﻠﺔ ﺍﻟﻮﺭﻗﻴﺔ ﻭﺍﻟﺮﻏﺒﺔ ﻓﻰ ﺗﺤﺴـــﻴﻦ‬ ‫ﻧﻮﻋﻴﺔ ﺍﻟﻌﻤﻼﺕ ﺍﻟﻮﺭﻗﻴﺔ ﻓﻰ ﺍﻟﺘﺪﺍﻭﻝ‪.‬‬ ‫ﻭﺳﻮﻑ ﺗﻘﻮﻡ ﺩﺍﺭ ﻃﺒﺎﻋﺔ ﺍﻟﻌﻤﻼﺕ ﺍﻟﻮﺭﻗﻴﺔ ﺍﻟﻤﺬﻛﻮﺭﺓ‬

‫‪ ٢٠‬ﻭ ‪ ٥٠‬ﻭ ‪ ١٠٠‬ﻭ ‪ ٢٠٠‬ﻭ ‪ ٥٠٠‬ﻭ ‪ ١٠٠٠‬ﺩﺭﻫﻢ ﻭﺫﻟﻚ‬ ‫ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﺍﺣﺪﺙ ﺗﻘﻨﻴﺎﺕ ﺍﻻﻣـــﺎﻥ ﻭﻃﺮﻕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻭﺑﺎﺳﺘﺨﺪﺍﻡ ﺍﻭﺭﺍﻕ ﻃﺒﺎﻋﺔ ﺫﺍﺕ ﺟﻮﺩﺓ ﻋﺎﻟﻴﺔ‪.‬‬ ‫ﻭﺳـــﻴﻜﻮﻥ ﻟﺪﺍﺭ ﻃﺒﺎﻋﺔ ﺍﻟﻌﻤـــﻼﺕ ﺍﻟﻮﺭﻗﻴﺔ ﺍﻟﻤﺬﻛﻮﺭﺓ‬ ‫ﻃﺎﻗﺔ ﺍﺳﺘﻴﻌﺎﺑﻴﺔ ﺃﻛﺒﺮ ﻣﻦ ﺍﻟﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﺤﺎﻟﻴﺔ ﻭﺫﻟﻚ‬ ‫ﺑﻬﺪﻑ ﺍﻻﺳـــﺘﻌﺪﺍﺩ ﻟﻠﺘﻮﺳـــﻊ ﺍﻟﻤﺴـــﺘﻘﺒﻠﻲ ﻣﻦ ﺟﻬﺔ‬ ‫ﻭﺍﺳـــﺘﻴﻌﺎﺏ ﻃﻠﺒﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ ﺩﻭﻝ ﺍﻟﻤﻨﻄﻘﺔ ﻣﻦ‬ ‫ﺟﻬﺔ ﺃﺧﺮﻯ‪.‬‬ ‫ﻛﻤﺎ ﺳﺘﺘﻮﻓﺮ ﻟﺪﺍﺭ ﻃﺒﺎﻋﺔ ﺍﻟﻌﻤﻼﺕ ﺍﻟﻮﺭﻗﻴﺔ ﺍﻟﻤﺬﻛﻮﺭﺓ‬

‫ﻣﻬﻤـــﺔ ﻣﺮﺍﻗﺒﺔ ﺿﺒﻂ ﻣﻮﺍﺩ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻮﺍﺭﺩﺓ ﻭﻓﺮﻳﻖ‬ ‫ﺁﺧـــﺮ ﻟﻤﺮﺍﻗﺒﺔ ﺿﺒـــﻂ ﺍﻟﻌﻤﻼﺕ ﺍﻟﻮﺭﻗﻴـــﺔ ﺍﻟﻤﻄﺒﻮﻋﺔ‬ ‫ﺍﻟﺼـــﺎﺩﺭﺓ‪ .‬ﻛﻤـــﺎ ﺳـــﺘﺘﻢ ﻣﺮﺍﻗﺒـــﺔ ﻧﻮﻋﻴـــﺔ ﺍﻟﻤﻨﺘـــﺞ‬ ‫ﻟﻠﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﻣﻌﺎﻳﻴﺮ ﻋﺎﻟﻴﺔ‪.‬‬ ‫ﻭﺳﻮﻑ ﺗﺒﺪﺃ ﻋﻤﻠﻴﺔ ﻃﺒﺎﻋﺔ ﺍﻟﻌﻤﻠﺔ ﻓﻮﺭ ﺗﺮﻛﻴﺐ ﻧﻈﺎﻡ‬ ‫ﺧﻄـــﻮﻁ ﺍﻟﻄﺒﺎﻋﺔ ﺩﺍﺧـــﻞ ﻣﺠﻤﻊ ﻣﺒﺎﻧـــﻲ ﺍﻟﻤﺼﺮﻑ‬ ‫ﺍﻟﻤﺮﻛـــﺰﻱ ﺍﻟﺤﺎﻟﻲ ﻋﻠـــﻰ ﺍﻥ ﻳﺘﻢ ﻧﻘﻠﻬﺎ ﺍﻟـــﻰ ﺍﻟﺒﻨﺎﻳﺔ‬ ‫ﺍﻟﻤﺨﺼﺼـــﺔ ﻟﻬـــﺬﻩ ﺍﻟﻐﺎﻳـــﺔ ﺣﺎﻟﻤﺎ ﻳﺘـــﻢ ﺍﻻﻧﺘﻬﺎﺀ ﻣﻦ‬ ‫ﺑﻨﺎﺋﻬﺎ‪.‬‬

‫‪ME Printer January 2010‬‬

‫ﺍﻟﻤﺼﺮﻓﻴـــﺔ ﻟﻤﺘﺎﺑﻌـــﺔ ﺗﻨﻔﻴـــﺬ ﺍﻟﻤﺸـــﺮﻭﻉ‪ .‬ﻭﻗﺪ ﺯﺍﺩﺕ‬

‫ﺑﻄﺒﺎﻋـــﺔ ﻛﺎﻓﺔ ﻓﺌـــﺎﺕ ﺩﺭﻫﻢ ﺍﻻﻣﺎﺭﺍﺕ ﻣﻦ ‪ ٥‬ﻭ ‪ ١٠‬ﻭ‬

‫ﺗﺮﺗﻴﺒﺎﺕ ﺍﻣﻨﻴﺔ ﻣﺸـــﺪﺩﺓ ﺑﻮﺍﺳـــﻄﺔ ﻓﺮﻳـــﻖ ﺗﻮﻛﻞ ﺍﻟﻴﻪ‬

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‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺍﻟﻌﺮﺍﻕ‪ :‬ﺟﻤﻌﻴﺔ ﻣﻄﺎﺑﻊ ﺍﻟﻨﺠﻒ ﺗﺤﺘﻔﻲ ﺑﻤﺮﻭﺭ ﻣﺎﺋﺔ ﻋﺎﻡ ﻋﻠﻰ ﺗﺄﺳﻴﺲ ﺃﻭﻝ ﻣﻄﺒﻌﺔ‬ ‫ﺑﺎﻟﻤﺤﺎﻓﻈﺔ‬ ‫ﻣﻄﺒﻌﺔ ”ﺍﻟﺤﺒﻞ ﺍﻟﻤﺘﻴﻦ“ ﺗﺄﺳﺴﺖ ﻓﻲ ﻋﺎﻡ ‪١٩٠٩‬‬ ‫ﺃﻗﺎﻣـــﺖ ﺟﻤﻌﻴـــﺔ ﻣﻄﺎﺑـــﻊ ﺍﻟﻨﺠـــﻒ ﺇﺣﺘﻔﺎﻟﻴـــﺔ ﺧﺎﺻﺔ‬

‫ﻣـــﻊ ﺍﺧﺘﻴـــﺎﺭ ﺍﻟﻨﺠـــﻒ ﻋﺎﺻﻤـــﺔ ﻟﻠﺜﻘﺎﻓﺔ ﺍﻹﺳـــﻼﻣﻴﺔ‬

‫ﻟﻴﺴﺘﺜﻤﺮﻭﻩ ﻓﻲ ﻣﺠﺎﻝ ﺗﻄﻮﺭ ﻋﻤﻠﻬﻢ“‪.‬‬

‫ﺑﻤﻨﺎﺳـــﺒﺔ ﻣﺮﻭﺭ ﻣﺎﺋﺔ ﻋﺎﻡ ﻋﻠﻰ ﺗﺄﺳﻴﺲ ﺃﻭﻝ ﻣﻄﺒﻌﺔ‬

‫ﻋـــﺎﻡ ‪ ،“٢٠١٢‬ﻣﻮﺿﺤﴼ ﺃﻥ ”ﺟﻤﻌﻴـــﺔ ﺍﻟﻤﻄﺎﺑﻊ ﻗﺎﻣﺖ‬

‫ﻭﻓـــﻲ ﺍﻟﺴـــﻴﺎﻕ ﺫﺍﺗـــﻪ ﻗـــﺎﻝ ﻣﺤﺎﻓﻆ ﺍﻟﻨﺠـــﻒ ﻋﺪﻧﺎﻥ‬

‫ﻓﻲ ﻣﺤﺎﻓﻈﺔ ﺍﻟﻨﺠﻒ ﻓﻲ ﻋﺎﻡ ‪.١٩٠٩‬‬

‫ﺑﺎﻟﺘﻔﺘﻴـــﺶ ﻋـــﻦ ﻣﻜﺎﺋﻦ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻘﺪﻳﻤﺔ ﻭﺍﻟﻜﺘﺐ‬

‫ﺍﻟﺰﺭﻓـــﻲ ﺇﻥ ”ﺍﻟﻨﺠـــﻒ ﻛﺎﻧـــﺖ ﻣﺤﺎﺻـــﺮﺓ ﺛﻘﺎﻓﻴﴼ ﻓﻲ‬

‫ﻭﺗﻀﻤﻨﺖ ﺍﻻﺣﺘﻔﺎﻟﻴﺔ ﺍﻟﺘـــﻲ ﺃﻗﻴﻤﺖ ﻓﻲ ﻗﺎﻋﺔ ﻏﺮﻓﺔ‬

‫ﺍﻟﺘﻲ ﻃﺒﻌﺖ ﻓﻲ ﻳﻮﻣﻬﺎ ﻹﻗﺎﻣﺔ ﻣﺘﺤﻒ ﻣﺘﻜﺎﻣﻞ ﻓﻲ‬

‫ﺍﻟﻌﻬـــﻮﺩ ﺍﻟﺴـــﺎﺑﻘﺔ ﻭﺛﻤـــﺔ ﺧﻄـــﻮﺓ ﻛﺒﻴـــﺮﺓ ﻷﺻﺤﺎﺏ‬

‫ﺗﺠﺎﺭﺓ ﺍﻟﻨﺠـــﻒ‪ ،‬ﻛﻠﻤﺎﺕ ﻟﺮﺋﻴـــﺲ ﺍﻟﺠﻤﻌﻴﺔ ﻭﺭﺋﻴﺲ‬

‫ﻫﺬﺍ ﺍﻟﻤﻀﻤﺎﺭ“‪.‬‬

‫ﺍﻟﻤﻄﺎﺑـــﻊ ﻟﺘﻄﻮﻳـــﺮ ﺇﻣﻜﺎﻧﺎﺗﻬـــﻢ ﻛﻲ ﻧﺤﺘﻔـــﻲ ﺟﻤﻴﻌﴼ‬

‫ﻣﺠﻠـــﺲ ﻣﺤﺎﻓﻈـــﺔ ﺍﻟﻨﺠﻒ ﻭﺭﺋﻴـــﺲ ﻟﺠﻨﺔ ﺍﻟﻨﺠﻒ‬

‫ﻣﻦ ﺟﺎﻧﺒﻪ ﻭﺻﻒ ﺍﻟﺸـــﻴﺦ ﻋﻠﻲ ﻣﺮﺯﺓ ﺭﺋﻴﺲ ﺍﻟﻠﺠﻨﺔ‬

‫ﺑﺎﻟﻨﺠﻒ ﻋﺎﺻﻤﺔ ﻟﻠﺜﻘﺎﻓﺔ ﺍﻹﺳﻼﻣﻴﺔ“‪.‬‬

‫ﻋﺎﺻﻤﺔ ﺍﻟﺜﻘﺎﻓﺔ ﺍﻹﺳﻼﻣﻴﺔ ﻋﺎﻡ ‪ .٢٠١٢‬ﻛﻤﺎ ﺗﻀﻤﻦ‬

‫ﺍﻟﺘﺤﻀﻴﺮﻳﺔ ﻟﻠﻨﺠﻒ ﻋﺎﺻﻤﺔ ﻟﻠﺜﻘﺎﻓﺔ ﺍﻹﺳﻼﻣﻴﺔ ﻋﺎﻡ‬

‫ﻣﻦ ﺟﻬﺘﻪ ﻛﺸـــﻒ ﺭﺋﻴﺲ ﻣﺠﻠﺲ ﻣﺤﺎﻓﻈﺔ ﺍﻟﻨﺠﻒ‬

‫ﺍﻻﺣﺘﻔـــﺎﻝ ﺍﻟـــﺬﻱ ﺣﻀﺮﺗـــﻪ ﻣﺠﻤﻮﻋـــﺔ ﻛﺒﻴـــﺮﺓ ﻣﻦ‬

‫‪ ٢٠١٢‬ﻭﻋﻀـــﻮ ﻣﺠﻠﺲ ﺍﻟﻤﺤﺎﻓﻈﺔ‪ ،‬ﺍﻻﺣﺘﻔﺎﻟﻴﺔ ﺑﺄﻧﻬﺎ‬

‫ﺍﻟﺸـــﻴﺦ ﻓﺎﻳـــﺪ ﺍﻟﺸـــﻤﺮﻱ ﺃﻥ ”ﻣﺪﻳـــﺮ ﻋـــﺎﻡ ﻣﺼـــﺮﻑ‬

‫ﺃﺻﺤﺎﺏ ﺍﻟﻤﻄﺎﺑﻊ ﻭﺍﻟﺸﻌﺮﺍﺀ ﻭﺍﻷﺩﺑﺎﺀ ﻭﻋﻀﻮﺓ ﻣﺠﻠﺲ‬

‫”ﺍﻟﻘﻔﺰﺓ ﺍﻟﻨﻮﻋﻴﺔ ﻟﻼﻧﻄﻼﻕ ﺇﻟﻰ ﻣﺴـــﺘﻘﺒﻞ ﻣﺸـــﺮﻕ‬

‫ﺍﻟﺮﺍﻓﺪﻳـــﻦ ﻗـــﺪ ﻭﺍﻓـــﻖ ﻋﻠـــﻰ ﺗﻘﺪﻳـــﻢ ﺩﻋـــﻢ ﻣـــﺎﺩﻱ‬

‫ﺍﻟﻨﻮﺍﺏ ﻟﻘﺎﺀ ﺁﻝ ﻳﺎﺳـــﻴﻦ‪ ،‬ﻋﺮﺽ ﻷﻫﻢ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ‬

‫ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻭﻣﻮﺍﻛﺒﺘﻬﺎ ﻋﺎﻟﻤﻴﴼ“‪.‬‬

‫ﻟﻠﻤﻄﺎﺑﻊ“‪ ،‬ﻣﺒﻴﻨﴼ ﺃﻥ ”ﺍﻟﻤﺠﻠﺲ ﺑﺼﺪﺩ ﺗﻘﻴﻴﻢ ﺍﻟﻮﺿﻊ‬

‫ﺍﻟﺘﻲ ﻃﺒﻌﺘﻬـــﺎ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺤﺠﺮﻳﺔ ﺍﻟﻘﺪﻳﻤﺔ ﻭﺍﻟﺤﺪﻳﺜﺔ‬

‫ﻓﻴﻤـــﺎ ﻃﺎﻟـــﺐ ﺭﺋﻴﺲ ﻏﺮﻓـــﺔ ﺍﻟﻨﺠﻒ ﺍﻟﺴـــﺎﺑﻖ ﻋﺒﻮﺩ‬

‫ﺍﻟﻨﻬﺎﺋﻲ ﻋﻦ ﻛﻴﻔﻴﺔ ﺍﻟﺪﻋﻢ ﺍﻟﺬﻱ ﺳﻴﺮﻛﺰ ﻋﻠﻰ ﺗﻘﺪﻳﻢ‬

‫ﻭﺃﻫﻢ ﺍﻟﻨﺘﺎﺟﺎﺕ ﺍﻟﻔﻜﺮﻳﺔ ﻓﻲ ﺍﻟﻤﺤﺎﻓﻈﺔ‪.‬‬

‫ﺍﻟﻄﻔﻴﻠﻲ ﻣـــﻦ ﺃﺻﺤﺎﺏ ﺭﺅﻭﺱ ﺍﻷﻣـــﻮﺍﻝ ﻭﺍﻟﻤﻄﺎﺑﻊ‬

‫ﻣﻮﺍﺩ ﻭﺷﺮﺍﺀ ﻣﻄﺎﺑﻊ ﻭﻟﻴﺲ ﺩﻓﻊ ﺃﻣﻮﺍﻝ“‪.‬‬

‫ﻭﻗﺎﻝ ﻛﺎﻣﻞ ﺳـــﻠﻤﺎﻥ ﺍﻟﺠﺒﻮﺭﻱ ﺭﺋﻴﺲ ﺗﺤﺮﻳﺮ ﻣﺠﻠﺔ‬

‫ﺃﻥ ”ﻳﺴـــﺎﻫﻤﻮﺍ ﻭﻳﺒﺪﻋـــﻮﺍ ﺑﻤﺒﺎﺩﺭﺍﺕ ﻛﺒـــﺮﻯ ﻟﻐﺮﺽ‬

‫ﻭﻳﺬﻛﺮ ﺃﻥ ﺃﻭﻝ ﻣﻄﺒﻌﺔ ﺩﺧﻠﺖ ﺍﻟﻰ ﺍﻟﻨﺠﻒ ﻭﺗﺴـــﻤﻰ‬

‫ﺁﻓﺎﻕ ﻧﺠﻔﻴﺔ ﺇﻥ ”ﺍﻟﻨﺠﻒ ﻭﻣﻨﺬ ﺍﻟﻘﺪﻡ ﺑﺪﺃﺕ ﺑﺎﻟﻜﺘﺎﺑﺔ‬

‫ﺍﻹﺭﺗﻘﺎﺀ ﺑﻤﻬﻨﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺭﻓﻊ ﻣﺴﺘﻮﺍﻫﺎ ﺍﻟﻤﻬﻨﻲ“‪.‬‬

‫ﺑﺎﻟﻤﻄﺒﻌﺔ ﺍﻟﺤﺠﺮﻳﺔ ﺗﻢ ﺍﺳـــﺘﻴﺮﺍﺩﻫﺎ ﻣـــﻦ ﺍﻟﻬﻨﺪ ﻋﺎﻡ‬

‫ﻭﺑـــﺪﺃ ﻣﻌﻬـــﺎ ﺍﻟﻜﺘّـــﺎﺏ ﻭﺍﻷﺩﺑـــﺎﺀ ﻭﺍﻟﺸـــﻌﺮﺍﺀ ﻳﻜﺘﺒﻮﻥ‬

‫ﻭﺃﺿﺎﻑ ﺍﻟﻄﻔﻴﻠـــﻲ ﺑﺄﻧﻬﻢ ”ﻣﺘﻔﺎﺋﻠﻮﻥ ﻭﻧﺴـــﺘﻄﻴﻊ ﺃﻥ‬

‫ﺑﺄﻗﻼﻣﻬـــﻢ ﻳـــﻮﻡ ﻟـــﻢ ﺗﻜـــﻦ ﺗﺘﻮﻓـــﺮ ﻭﺳـــﺎﺋﻞ ﺃﺧﺮﻯ‬

‫ﻧﻘـــﻮﻝ ﺇﻥ ﺍﻟﻨﺠﻒ ﺗﻜﺘﺐ ﻭﺗﻄﺒﻊ ﻭﺗﻘـــﺮﺃ ﻭﺍﻥ ﺗﺤﺘﻞ‬

‫‪ ١٩٠٩‬ﻭﺃﻃﻠﻖ ﻋﻠﻴﻬﺎ ﺍﺳﻢ ”ﻣﻄﺒﻌﺔ ﺍﻟﺤﺒﻞ ﺍﻟﻤﺘﻴﻦ“‪،‬‬ ‫ﻓﻴﻤـــﺎ ﻳﻮﺟﺪ ﺍﻵﻥ ﻓﻲ ﺍﻟﻤﺤﺎﻓﻈﺔ ‪ ٣٧‬ﻣﻄﺒﻌﺔ ﻓﻀ ً‬ ‫ﻼ‬

‫ﺛـــﻢ ﺗﻄﻮﺭﺕ ﺇﻟـــﻰ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺤﺠﺮﻳﺔ ﻭﻣـــﻦ ﺑﻌﺪﻫﺎ‬

‫ﺍﻟﻨﺠـــﻒ ﻣﻜﺎﻧﺘﻬـــﺎ ﺍﻟﻤﺮﻗﻮﻣـــﺔ ﻓـــﻲ ﺍﻟﻌﺎﻟـــﻢ ﺍﻟﻌﺮﺑـــﻲ‬

‫ﻋﻦ ﻋﺪﺩ ﻣﻦ ﺷﺮﻛﺎﺕ ﻓﺮﺯ ﺍﻷﻟﻮﺍﻥ‪.‬‬

‫ﺍﻟﺤﺮﻭﻓﻴﺔ ﻭﻛﺎﻧﺖ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ“‪.‬‬

‫ﻭﺍﻹﺳـــﻼﻣﻲ‪ ،‬ﻭﻟﻌـــﻞ ﻣﺮﻭﺭ ﻣﺎﺋﺔ ﻋﺎﻡ ﻋﻠﻰ ﺗﺄﺳـــﻴﺲ‬

‫ﻭﺗﺎﺑﻊ ﺍﻟﺠﺒﻮﺭﻱ ﺃﻥ ”ﻫﺬﻩ ﺍﻹﺣﺘﻔﺎﻟﻴﺔ ﺃﻗﻴﻤﺖ ﺑﺎﻟﺘﺰﺍﻣﻦ‬

‫ﺍﻟﻤﻄﺎﺑـــﻊ ﻻ ﻳﺴـــﺎﻭﻱ ﺷـــﻴﺌﴼ ﻓـــﻲ ﺍﻟﻌﻬـــﺪ ﺍﻟﺠﺪﻳـــﺪ‬

‫ﺍﻟﺒﺤﺮﻳﻦ‪ :‬ﺍﻻﺳﺘﺌﻨﺎﻑ ﺗﻨﺘﺪﺏ ﺧﺒﻴﺮﴽ ﻓﻲ ﻗﻀﻴﺔ ”ﻣﻄﺒﻌﺔ ﺍﻟﺠﺎﻣﻌﺔ“‬ ‫ﺗﺄﺟﻴﻞ ﺍﻟﺒﺖ ﻓﻲ ﻗﻀﻴﺔ ﺍﻟﻔﺴﺎﺩ ﺇﻟﻰ ‪ ٣‬ﻓﺒﺮﺍﻳﺮ ‪٢٠١٠‬‬ ‫ﻗﺮﺭﺕ ﻣﺤﻜﻤﺔ ﺍﻻﺳـــﺘﺌﻨﺎﻑ ﺍﻟﻌﻠﻴـــﺎ ﺍﻷﻭﻟﻰ‪ ،‬ﺇﻧﺘﺪﺍﺏ‬ ‫ﺧﺒﻴـــﺮ ﻓـــﻲ ﻗﻀﻴﺔ ﻓﺴـــﺎﺩ ﻣﻄﺒﻌﺔ ﺟﺎﻣﻌـــﺔ ﺍﻟﺒﺤﺮﻳﻦ‪،‬‬ ‫ﺍﻟﺘـــﻲ ﺃﺟﻞ ﺍﻟﺒﺖ ﻓﻴﻬﺎ ﺍﻟـــﻰ ‪ ٣‬ﻓﺒﺮﺍﻳﺮ ‪ .٢٠١٠‬ﻭﻛﺎﻧﺖ‬ ‫ﺍﻟﻤﺤﻜﻤﺔ ﺍﻟﻜﺒـــﺮﻯ ﺍﻟﺠﻨﺎﺋﻴﺔ‪ ،‬ﻗـــﺪ ﻗﻀﺖ ﺑﺎﻟﺤﺒﺲ‬ ‫‪ ٥‬ﺳـــﻨﻮﺍﺕ ﻟﻠﻤﺘﻬﻢ ﺍﻷﻭﻝ ﻓﻲ ﺍﻟﻘﻀﻴﺔ ﻭ‪ ٣‬ﺳـــﻨﻮﺍﺕ‬ ‫ﻟﻠﻤﺘﻬﻤﻴـــﻦ ﺍﻟﺜﻼﺛـــﺔ ﺍﻟﺒﺎﻗﻴـــﻦ‪ ،‬ﻭﺗﻐﺮﻳـــﻢ ﺍﻟﻤﺘﻬﻤﻴﻦ‬ ‫ﺍﻷﻭﻝ ﻭﺍﻟﺜﺎﻧﻲ ﻭﺍﻟﺜﺎﻟﺚ ‪ ١٠٠‬ﺩﻳﻨﺎﺭ ﻟﻜﻞ ﻣﻨﻬﻢ‪.‬‬ ‫ﻭﺃﺷـــﺎﺭ ﺭﺋﻴﺲ ﻧﻴﺎﺑﺔ ﺍﻟﻤﻨﺎﻣـــﺔ ﺃﺣﻤﺪ ﺑﻮﺟﻴﺮﻱ ﺇﻟﻰ ﺃﻥ‬ ‫ﺍﻟﻤﺤﻜﻤـــﺔ ﺃﻟﺰﻣﺖ ﺟﻤﻴـــﻊ ﺍﻟﻤﺘﻬﻤﻴﻦ ﻋﻠﻰ ﺳـــﺒﻴﻞ‬ ‫ﺍﻟﺘﻀﺎﻣـــﻦ ﺑﺪﻓـــﻊ ﻏﺮﺍﻣـــﺔ ‪ ٩٠‬ﺃﻟﻒ ﺩﻳﻨـــﺎﺭ‪ ،‬ﻭﺭﺩ ﻣﺒﻠﻎ‬ ‫ﻣﺴـــﺎ ٍﻭ ﻟـــﻪ ﻋﻤﺎ ﺃﺳـــﻨﺪ ﺇﻟﻴﻬﻢ ﻓـــﻲ ﺍﻟﺘﻬﻤﺘﻴﻦ ﺍﻷﻭﻟﻰ‬ ‫ﻭﺍﻟﺜﺎﻧﻴﺔ‪ ،‬ﻭﺩﻓﻊ ‪ ٥٠٠٠‬ﺩﻳﻨﺎﺭ ﻟﻠﻤﺪﻋﻲ ﺑﺎﻟﺤﻖ ﺍﻟﻤﺪﻧﻲ‬ ‫ﻋﻠﻰ ﺳﺒﻴﻞ ﺍﻟﺘﻌﻮﻳﺾ ﺍﻟﻤﺆﻗﺖ‪.‬‬ ‫‪ME Printer January 2010‬‬

‫ﻭﻛﺎﻧﺖ ﺍﻟﻤﺤﻜﻤﺔ ﻗﺪ ﺍﺳـــﺘﻤﻌﺖ ﺇﻟﻰ ‪ ٦‬ﺷـــﻬﻮﺩ‪ ،‬ﻣﻦ‬

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‫ﺿﻤﻨﻬﻢ ﻣﺴﺆﻭﻟﺔ ﻓﻲ ﻟﺠﻨﺔ ﺍﻟﺘﺤﻘﻴﻖ ﺍﻟﺘﻲ ﺷﻜﻠﺘﻬﺎ‬ ‫ﺗﺴـــﺘﺪﻉ ﺟﻤﻴﻊ‬ ‫ﺍﻟﺠﺎﻣﻌـــﺔ‪ ،‬ﺍﻟﺘـــﻲ ﻟﻔﺘﺖ ﺇﻟـــﻰ ﺃﻧﻬﺎ ﻟﻢ‬ ‫ِ‬ ‫ﺍﻟﻌﺎﻣﻠﻴﻦ ﻓﻲ ﺍﻟﻤﻄﺒﻌﺔ‪ ،‬ﻭﺍﺳـــﺘﺪﻋﺖ ﺍﻟﻤﺘﻮﺭﻃﻴﻦ ﻓﻲ‬ ‫ﺍﻟﻤﻮﺿﻮﻉ ﻓﻘﻂ‪ ،‬ﻭﺃﻧﻬﺎ ﻋﻠﻤﺖ ﺃﻧﻪ ﺗﻢ ﺗﻌﻴﻴﻦ ﺷﺨﺺ‬ ‫ﻗﺎﺋـــﻢ ﺑﺎﻷﻋﻤـــﺎﻝ‪ ،‬ﻭﻫﻮ ﺍﻟﻤﺘﻬـــﻢ ﺍﻟﺜﺎﻧﻲ ﺑـــﺄﻥ ﻳﻜﻮﻥ‬ ‫ﻣﺴﺆﻭ ً‬ ‫ﻻ ﻋﻦ ﺍﻟﻤﻄﺒﻌﺔ‪.‬‬

‫ﻭﺃﺿﺎﻓـــﺖ ﺍﻟﺸـــﺎﻫﺪﺓ ﺃﻥ ﻣـــﻦ ﺃﻗـــﻮﺍﻝ ﺍﻟﻌﺎﻣﻠﻴـــﻦ ﻓﻲ‬

‫ﺑﻮﺳﺘﺮﺍﺕ ﺧﺎﺻﺔ ﺑﺤﻤﻠﺔ ﺇﻧﺘﺨﺎﺑﻴﺔ ﺗﻘﺪﺭ ﻛﻠﻔﺘﻬﺎ ﺑـ ‪٩٠‬‬

‫ﺍﻟﻤﻄﺒﻌـــﺔ ﻭﺧﺒﺮﺗﻬـــﻢ‪ ،‬ﻭﻣﻦ ﺧﻼﻝ ﻟﺠﻨـــﺔ ﺍﻟﺘﺤﻘﻴﻖ‬

‫ﺃﻟﻒ ﺩﻳﻨﺎﺭ ﻷﺣﺪ ﺍﻟﻤﺘﻬﻤﻴﻦ ﻓﻲ ﺍﻟﻘﻀﻴﺔ‪ ،‬ﻣﺴـــﺘﻐﻠﻴﻦ‬

‫ﺍﻟﺘـــﻲ ﺃﻋﺪﺗﻬـــﺎ ﺍﻟﺠﺎﻣﻌـــﺔ‪ ،‬ﻗﺎﻣـــﻮﺍ ﺑﺘﺤﺪﻳـــﺪ ﻗﻴﻤـــﺔ‬

‫ﻋﻤﻠﻬﻢ ﻓﻲ ﺍﻟﻤﻄﺒﻌﺔ‪.‬‬

‫ﺍﻟﻤﻄﺒﻮﻋـــﺎﺕ ﺍﻟﺘـــﻲ ﻗﺪﺭﺕ ﺑـ ‪ ٩٠‬ﺃﻟـــﻒ ﺩﻳﻨﺎﺭ ﻭﺗﻮﺭﻁ‬ ‫ﺍﻟﻤﺘﻬـــﻢ ﺍﻷﻭﻝ ﻓﻴﻬـــﺎ‪ ،‬ﻭﺃﻥ ﻟﺠﻨـــﺔ ﺗﺤﻘﻴـــﻖ ﻗﺎﻣـــﺖ‬ ‫ﺑﺘﻮﺟﻴﻪ ﻋﻘﻮﺑﺎﺕ ﺇﺩﺍﺭﻳﺔ ﻭﺗﺄﺩﻳﺒﻴﺔ‪ ،‬ﺑﻌﺪﻣﺎ ﺗﻢ ﺍﻛﺘﺸﺎﻑ‬ ‫ﻋﻤﻠﻴﺔ ﺗﺰﻭﻳﺮ ﻓﻲ ﺍﻟﺠﺎﻣﻌﺔ‪.‬‬ ‫ﻳﺸـــﺎﺭ ﺇﻟﻰ ﺃﻥ ﺍﻟﻤﺘﻬﻤﻴﻦ ﻓﻲ ﺍﻟﻘﻀﻴﺔ ﻗﺎﻣﻮﺍ ﺑﻄﺒﺎﻋﺔ‬

‫ﺻﺼﺼﺼﺺ‬

‫ﺍﻟﻤﺤﺘـﻮﻳــﺎﺕ‬ ‫ﺍﻟﻔﻌﺎﻟﻴﺎﺕ‬

‫ﺍﻷﺧﺒـــﺎﺭ‬ ‫ﺍﻟﻌﺮﺍﻕ‪ :‬ﺟﻤﻌﻴﺔ ﻣﻄﺎﺑﻊ ﺍﻟﻨﺠﻒ ﺗﺤﺘﻔﻲ‬ ‫ﺑﻤﺮﻭﺭ ﻣﺎﺋﺔ ﻋﺎﻡ ﻋﻠﻰ ﺗﺄﺳﻴﺲ ﺃﻭﻝ‬ ‫ﻣﻄﺒﻌﺔ ﺑﺎﻟﻤﺤﺎﻓﻈﺔ‬

‫‪٦٣‬‬

‫ﺍﻟﺒﺤﺮﻳﻦ‪ :‬ﺍﻹﺳﺘﺌﻨﺎﻑ ﺗﻨﺘﺪﺏ ﺧﺒﻴﺮﴽ ﻓﻲ‬ ‫ﻗﻀﻴﺔ ”ﻣﻄﺒﻌﺔ ﺍﻟﺠﺎﻣﻌﺔ“‬

‫‪٦٣‬‬

‫ﺍﻟﺴﻮﺩﺍﻥ‪ :‬ﻣﻄﺒﻌﺔ ﺍﻟﻤﺠﻤﻮﻋﺔ ﺍﻟﺪﻭﻟﻴﺔ‬ ‫ﺗﻘﻮﻡ ﺑﺘﺮﻛﺒﻴﺐ ﺃﻭﻝ ﻃﺎﺑﻌﺔ ﻛﻴﻪ ﺑﻲ ﺇﻳﻪ‬ ‫ﻛﻮﻣﻴﺖ ﻓﻲ ﺍﻟﺒﻼﺩ‬

‫‪٦٢‬‬

‫ﺍﻹﻣﺎﺭﺍﺕ‪ :‬ﺍﻟﻤﺼﺮﻑ ﺍﻟﻤﺮﻛﺰﻱ ﻳﺆﺳﺲ‬ ‫ﺩﺍﺭﴽ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻌﻤﻼﺕ ﺍﻟﻮﺭﻗﻴﺔ‬

‫‪٦٢‬‬

‫ﻣﺼﺮ‪:‬ﺷﺮﻛﺔ ﺳﭙﺎﺭﻛﻞ ﺗﺴﺘﺜﻤﺮ ﻓﻲ‬ ‫ﻣﻜﻨﺘﻴﻦ ﺭﻗﻤﻴﺘﻴﻦ ﺣﺪﻳﺜﺘﻴﻦ ﻣﻦ‬ ‫ﺯﻳﺮﻭﻛﺲ‬

‫‪٦١‬‬

‫ﻣﺼﺮ‪” :‬ﺍﻟﻀﺮﺍﺋﺐ“ ﺗﺪﻋﻮ ﺃﺭﺑﻌﺔ ﻣﻄﺎﺑﻊ‬ ‫ﻟﻺﺷﺘﺮﺍﻙ ﻓﻲ ﻣﻨﺎﻗﺼﺔ ﻟﻄﺒﻊ ﺇﻗﺮﺍﺭﺍﺕ‬ ‫ﺍﻟﻤﻮﺳﻢ ﺍﻟﻀﺮﻳﺒﻲ ﺍﻟﺠﺪﻳﺪ‬

‫‪٦١‬‬

‫ﺍﻟﻜﻮﻳﺖ‪ :‬ﻣﺮﻛﺰ ﺩﻳﻼﻳﺖ ﺍﻟﻬﻨﺪﺳﻲ‬ ‫ﻳﻌﺰﺯ ﺣﻘﻴﺒﺘﻪ ﻣﻦ ﺍﻟﻼﻓﺘﺎﺕ‬

‫‪٦٠‬‬

‫ﺍﻟﻌﺮﺍﻕ‪ :‬ﺗﺄﺟﻴﻞ ﺍﻹﻧﺘﺨﺎﺑﺎﺕ ﻳﺆﺛﺮ ﺳﻠﺒﴼ‬ ‫ﻋﻠﻰ ﻋﻤﻞ ﺍﻟﻤﻄﺎﺑﻊ‬

‫‪٦٠‬‬

‫ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ‬ ‫ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﺍﻟﺴﻨﺔ ﺍﻟﺴﺎﺑﻌﺔ‪/‬ﺍﻟﻌﺪﺩ ﺍﻟﺮﺍﺑﻊ ﻭ ﺍﻟﺴﺘﻮﻥ‪ /‬ﻳﻨﺎﻳﺮ ‪٢٠١٠‬‬

‫‪ME Printer FZ L.L.C‬‬

‫‪٥٩‬‬

‫ﻛﻮﺩﺍﻙ ﺗﻌﻘﺪ ﻣﺆﺗﻤﺮﴽ ﺇﻋﻼﻣﻴﴼ ﻟﻤﻨﺎﻗﺸﺔ‬ ‫ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ‬

‫‪٥٩‬‬

‫ﻣﺼﺮ‪ :‬ﺿﺒﻂ ﻣﻄﺒﻌﺔ ﻟﺘﺰﻭﻳﺮ ﺗﺬﺍﻛﺮ ﻣﺒﺎﺭﺍﺓ‬ ‫ﻣﺼﺮ ﻭﺍﻟﺠﺰﺍﺋﺮ‬

‫‪٥٨‬‬

‫ﻣﻌﺮﺽ ﻛﺎﺭﺩﻛﺲ ‪ ٢٠٠٩‬ﺑﺎﻟﻘﺎﻫﺮﺓ‬

‫ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ‬ ‫ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ‬

‫‪٥٨‬‬

‫ﻣﺼﺮ‪ :‬ﺯﻳﺮﻭﻛﺲ ﺗﺮﻋﻰ ﻧﺪﻭﺓ ﺗﻘﻨﻴﺔ‬ ‫ﺑﻘﺴﻢ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺠﺎﻣﻌﺔ ﺣﻠﻮﺍﻥ‬

‫ﻫﻴﺌــﺔ ﺍﻟﺘﺤـــﺮﻳﺮ‬

‫ﺍﻟﻤﻠﻒ‬ ‫‪٥٧‬‬

‫ﻣﻌﻘﻞ ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ‬ ‫ﻓﻲ ﻫﺬﻩ ﺍﻟﺠﻮﻟﺔ ﻋﻠﻰ ﺁﺧﺮ ﺍﻟﺘﻄﻮﺭﺍﺕ ﻓﻲ‬ ‫ﻗﻄﺎﻉ ﻃﺒﺎﻋﺔ ﺍﻟﻘﻄﻊ ﺍﻟﻜﺒﻴﺮ ﻧﻄﺮﺡ ﺃﺳﺌﻠﺘﻨﺎ‬ ‫ﻋﻠﻰ ﻛﺒﺎﺭ ﺍﻟﻤﺼﻨﻌﻴﻦ ﻋﻤﺎ ﻓﻲ ﺟﻌﺒﺘﻬﻢ ﻟﻠﻌﺎﻡ‬ ‫ﺍﻟﺠﺪﻳﺪ ‪٢٠١٠‬‬

‫ﺍﻟﻤﻌﺮﺽ‬ ‫‪٥٣‬‬

‫ﻣﻌﺮﺽ ﺍﻟﻠﻮﺣﺎﺕ ﺍﻹﻋﻼﻧﻴﺔ ﻭﺍﻟﺘﺼﻮﻳﺮ‬ ‫ﺍﻟﺠﺮﺍﻓﻴﻜﻲ ‪ – ٢٠١٠‬ﺗﻘﺮﻳﺮ ﻟﻤﺎ ﻗﺒﻞ ﺍﻟﻌﺮﺽ‬

‫ﺗﻘﻨﻴﺎﺕﺣﺪﻳﺜﺔ‬ ‫‪٥٠‬‬

‫ﺷﺒﻜﺎﺕ ﺍﻟﻬﺎﻓﺘﻮﻥ ﺍﻟﺤﺪﻳﺜﺔ ﻣﻦ ﻃﺮﺍﺯ ‪FM‬‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﻣﺸﻜﻠﺔ ﻭﺣﻞ‬ ‫‪٤٩‬‬

‫ﻣﺸﻜﻠﺔ ﻋﺪﻡ ﺗﻄﺎﺑﻖ ﺩﻗﺔ ﺍﻟﺘﺴﺠﻴﻞ ﻭﺍﻟﺘﻄﺎﺑﻖ‬ ‫ﺍﻟﻠﻮﻧﻲ ﺍﻟﻄﺒﺎﻋﻲ‬

‫ﺧﻂ ﺍﻟﺘﺸﻄﻴﺐ‬ ‫‪٤٨‬‬

‫ﺗﺠﺎﺭﺏ ﻣﻤﺰﻭﺟﺔ ﺑﺎﻟﻤﺘﻌﺔ ﻭﺍﻷﻟﻢ‬ ‫ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫ﺹ‪.‬ﺏ‪ ،٥٠٢١٨٣ .‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻫﺎﺗﻒ‪+٩٧١ ٤ ٣٩١ ١٢ ١٠ :‬‬ ‫ﻓﺎﻛﺲ‪+٩٧١ ٤ ٣٩٠ ٩٥ ٦١ :‬‬ ‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪info@meprinter.com :‬‬ ‫ﻣﻮﻗﻊ ﺍﻹﻧﺘﺮﻧﺖ‪www.meprinter.com :‬‬

‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫‪alex@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻟﻌﺮﺑﻲ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫‪g.simonian@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ‬ ‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫‪rhayes@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭﻭﻥ‬ ‫ﻫﺒـــﺔ ﻣﻮﺳــــﻰ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٨‬‬ ‫‪hiba@meprinter.com‬‬ ‫ﺩﻧﻴﺲ ﻣﺎﺛﻴﻮ ﺩﺍﻧﻴﺎﻝ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٥٩٨‬‬ ‫‪english@meprinter.com‬‬ ‫ﺩ‪.‬ﻳﻮﻧﺲ ﺷﻜﺮﺧﺂﻩ‬ ‫‪younes@meprinter.com‬‬ ‫ﺍﻟﻤﺨﺘﺼﻮﻥ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ )ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪fxrppr@rit.edu‬‬ ‫ﻟﻮﺭﻳﻞ ﺑﺮﻭﻧﺮ )ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪lb@digitaldots.org‬‬ ‫ﻣﺪﻳﺮ ﺷﺆﻭﻥ ﺍﻟﻌﻤﻼﺀ‬ ‫ﻤﻼﺀ‬ ‫ﺑﺮﺍﺑﻮﻻ ﺟﺎﻧﺪﺭﺍﻥ ﺑﻲ ﺃﻡ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٧‬‬

‫‪sales@meprinter.com‬‬

‫ﻣﺼﻤﻢ ﺟﺮﺍﻓﻴﻜﻲ‬ ‫ﺳﻤﻼﻝ ﺍﺱ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٦‬‬ ‫‪samlal@meprinter.com‬‬ ‫ﺍﻹﻋﻼﻧﺎﺕ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ١٠‬‬ ‫‪meprinter @meprinter.com‬‬ ‫ﺗﻮﺟﻪ ﺍﻟﻤﺮﺍﺳﻼﺕ ﺇﻟﻰ ﺍﻟﻌﻨﻮﺍﻥ ﺍﻟﺘﺎﻟﻲ‪:‬‬ ‫ﻣﺠﻠﺔ ‪ME Printer‬‬ ‫ﺹ‪.‬ﺏ ‪ ،٥٠٢١٨٣‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺑﻨﺎﻳﺔ ﺭﻗﻢ ‪ ،٩‬ﻣﻜﺘﺐ ﺭﻗﻢ ‪٢١٤‬‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫‪meprinter@meprinter.com‬‬ ‫ﻃﺒﻌﺖ ﻓﻲ ﻣﻄﺒﻌﺔ ﺃﻃﻠﺲ‬ ‫ﺟﻤﻴﻊ ﺣﻘﻮﻕ ﺍﻟﻄﺒﻊ ﻭﺍﻟﻨﺸﺮ ﻣﺤﻔﻮﻇﺔ‬

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