Issue 63 by ME Printer

ArabicInclusive Inclusive Arabic

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﻂﺳﻭﻷﺍ ﻕﺮﺸﻟﺍ ﻲﻓ ﺔﻋﺎﺒﻄﻟﺍ ﻢﻟﺎﻋ ﻲﻓ ﺔﺼﺼﺨﺘﻣ ﺔﻠﺠﻣ‬

6 / Issue 63 / December 2009 Vol. 6Vol. / Issue 63 / December 2009

LOOKING BEYOND THE RECESSION Regional printers revive marketing strategies, place focus on innovation

2009 SHOW PREVIEW - PART 2 IN RETROSPECT GULF PACK OF & AN MILESTONES GULF PRINT EVENTFUL YEAR2009 KICKS OFF

ALYAUM PRESS KSA ENDURING GETS INTERNATIONAL THE CRISIS ACCLAIM OPPORTUNITIES IN THE WORST OF

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ‫ﺔـﻴﺑﺮــﻌﻟﺍ ﺔﻐﻠﻟﺍ ﻢﺴﻗ ﻲـﻓ ﺃﺮـﻗﺇ‬ ‫ﺍﻟﻨﻈﺮ ﺇﻟﻰ ﻣﺎ ﺑﻌﺪ ﺍﻟﺮﻛﻮﺩ ﺍﻟﻌﺎﻟﻤﻲ‬

‫ﺐــﻳﻮﻟﺍ ﻝﺍﺆــﺳ‬

‫ﻣﻄﺎﺑﻊ ﺍﻟﻤﻨﻄﻘﺔ ﺗﺒﻌﺚ ﺍﻟﺤﻴﺎﺓ ﻓﻲ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ‬ ‫يعابطلا ميلعتلا‬: ‫؟لوؤسملا نم‬ ‫ﺍﻟﺘﺴﻮﻳﻖ ﻣﻊ ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﺍﻟﺘﺠﺪﻳﺪ‬ ‫ ةعابطلل جيلخلا ضرعم ىلع ةرظن‬2009

Call us to ďŹ nd out more Tel: +971 4 204 5813, or E-mail: oki.me@okieurope.com, www.okime.ae Authorised Distributors: UAE UTMOST, Tel: +97143553883, KSA Al Eqtessad Holding Co, Tel:+966 1 2930377, Bahrain Fakhro Electronics, Tel:+97317299999, Qatar Qatar Computer Services. Tel:+9744441212, Oman Jawad Sultan, Tel:+96824816663, Kuwait Bader Al Mulla & Bros Tel:+9652437216 Jordan MABCO, Tel:+96264647666, Syria SETCO, Tel:+963112135900 Lebanon PSI Tel:+9611484848, Egypt SMARTEC, Tel: +202 33027731 Libya Aventech Ltd, Tel: +35621488800 Pakistan Rayyanco Tel: +92-21-4392101, Sri Lanka Informatics Private Ltd, Tel: +9411-5322971, Malta Corex, Tel:+35621488800

Contents International

News Platform

ME Printer December 2009

Regional

Emirates Publishers Association Holds Free Training Workshop for Members

KSA: Alyaum Printing Complex Gets Region’s First PSO-ISO Certiﬁcation from Ugra

Iran: Pack and Print Exhibition to be Held in January

Bahrain: Al Ayam Newspaper Installs Agfa Arkitex Workﬂow

Iran: First National Conference on Quality Management Hailed Successful

Lebanon: Heidelberg Appoints New MD, Commemorates First Decade in Market

Dubai: Printech Hosts Technical Seminar for Partners and Customers

Middle East: Promedia Expands Consultancy Services to Regional Printers

Mimaki’s New High-speed UV Flatbed Inkjet Printer

Agfa to Acquire Gandinnovations

Komori Opens Graphic Technology Center

Canon Eyeing Océ Share Buyout

Hiﬂex User Conference Addresses New Solutions for Business Processes

Events 16

Egypt: Canon Discusses Latest Technology & Trends with Printing Students

Dubai: SGI 2010 Participation to Surpass Expectations

Dubai: European Rotogravure Association Holds Middle East Gravure Forum

Egypt: Kodak Holds Symposium on Digital Printing at Helwan University

Dubai: Canon Launches ImageRUNNER ADVANCE in Middle East

Middle East: HP Introduces New LFPs for the AEC/GIS Market

Abu Dhabi: Xerox Launches World’s First High-speed Solid Ink MFP

Egypt: Horus Company Gets Country’s First UV Curable Inkjet Printer

Sino Corrugated 2010 to Showcase China’s Booming Packaging Sector

Dubai: Gulf Print/Pack Gets New Direction

Dubai: PPG Kick Starts Seminar Series with Colour Management Conference

Bahrain: Heidelberg Continues Run of Success with Press Installations

Exhibition

The comprehensive monthly magazine dedicated to the graphic arts industry print professionals in the Middle East

Saudi Print 2009 Opens New Avenues for the Kingdom’s Growth Strategy

Paper Arabia 2009 Well Received Among Industry Reps

IPEX South Asia 2009 Surpasses Expectations

Vol. 6 / Issue 63 / December 2009

ME Printer FZ L.L.C.

P.O.Box: 50 2183 Dubai Media City, Dubai – UAE Tel: +971 4 391 1210 Fax: +971 4 390 9561 E-mail: info@meprinter.com Internet: www.meprinter.com

��

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

Group Publishing Director

Morteza Karimian karimian@meprinter.com

��

ME Printer Editorial Team Editor-in-Chief Eskandar Jahanbani alex@meprinter.com

Highlight Highlights of an Eventful Year A recap of what made headlines in 2009 By Dennis Daniel

Technical Editor - English Section Rod Hayes rhayes@meprinter.com

Dennis Mathew Daniel +971 4 391 1598 english@meprinter.com Dr. Younes Shokr Khah younes@meprinter.com

Looking Beyond the Recession Regional printers revive marketing strategies, place focus on innovation

Specialist Contributing Editors USA - Frank Romano fxrppr@rit.edu UK - Laurel Brunner lb@digitaldots.org Iran - Khodayar Sadeghi sadeghi@iranprint.com

Client Service Manager Prabhulla Chandran P M +971 4 391 1207 sales@meprinter.com

Finishing Line Be like a Meerkat! By Rod Hayes

��

Technical Editor - Arabic Section Dr. George Nubar Simonian g.simonian@meprinter.com Editors Hiba Moussa +971 4 391 1208 hiba@meprinter.com

Infocus

��

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ‫ﺍﻟﻨﻈﺮ ﺇﻟﻰ ﻣﺎ ﺑﻌﺪ ﺍﻟﺮﻛﻮﺩ ﺍﻟﻌﺎﻟﻤﻲ‬

‫ﻣﻄﺎﺑﻊ ﺍﻟﻤﻨﻄﻘﺔ ﺗﺒﻌﺚ ﺍﻟﺤﻴﺎﺓ ﻓﻲ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ ﻣﻊ ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﺍﻟﺘﺠﺪﻳﺪ‬ ‫ ﻧﻈﺮﺓ ﺇﻟﻰ ﺃﺑﺮﺯ ﺃﺣﺪﺍﺙ ﺳﻨﺔ ﺣﺎﻓﻠﺔ‬:٢٠٠٩

In this issue, we look at how the recession has changed business practices in the regional printing industry, from pricing to marketing strategies and monitoring credit history. For more insight into the discussion, we ask regional printers about their overall outlook on the future direction of the industry. As we head into a new year with hope, we look at the highlights of 2009, included inside as a recap of the events during the year.

Graphic Designer Samlal S +971 4 391 1206 samlal@meprinter.com

Chief Accountant

Hareesh K. V. +971 4 391 1546 hareesh@meprinter.com

ME Printer Oﬃcial Media Partner

Advertising

+971 4 391 1210 meprinter@meprinter.com Correspondence and advertising material to be sent to ME Printer Magazine Oﬃce 214, Bldg. No. 9, Dubai Media City Dubai – UAE or E-mail to: meprinter@meprinter.com Printing: Target Oﬀset Printing Press

Saudi Print

ME Printer December 2009

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

All rights reserved. No part of this publication may be reproduced in whole or in part without written permission of the publisher. Whilst every care has been taken in the preparation of the editorial content, the publishers cannot be held responsible for any errors or omission. Readers are requested to seek specialist advise before acting on information contained in this publication, which is provided for general use and may not be appropriate for the reader’s particular circumstances.

Editor’s Note

Eskandar Jahanbani Editor in Chief

Social Tribute

Two major announcements last month dropped on us like a bombshell, and it’s difficult to say which one stunned us more. One was Canon’s bid to buy Océ for €730 million ($1.09 billion) in cash. The other one was Agfa Graphics’ agreement to acquire most of the assets of Gandinnovations Holdings’ North American operations and the shares of its principal foreign subsidiaries. Apparently the big recession is taking its toll on smaller companies, and if the trend continues throughout the coming months, we will witness more takeovers and acquisitions. At the first glance these developments might be good news for struggling companies. However I’m not sure it is good news for the industry as a whole. For Agfa, Canon and a few others with billions of dollars in annual revenues, gobbling up smaller companies in a distressed economy comes at a bargain price. They can enhance their product portfolio and at the same time gain access to state-of-the-art technology without huge investments. However, that leaves the industry with fewer players and fewer options for customers—and for us as a trade magazine, fewer companies to write about. Is this trend where you see large companies merely devouring small rivals leading to oligarchy or better products? Small firms grow faster; they are leaner, more innovative and more flexible. However they lack the marketing tools and extensive sales channels to survive in these tough economic times. Although Canon is yet to pull off the deal and the details of Agfa’s acquisition have not been revealed we hope the upcoming fusions between these innovative companies will result in better products and better services for the end user, who is equally going through hard times these days.

Is the trend where you see big corporates gobbling up small rivals leading to oligarchy?

Emirates Publishers Association Holds Free Training Workshop for Members

ME Printer December 2009

A series of workshops and seminars were organized coinciding with the Sharjah International Book Fair on 11-21 November

The Emirates Publishers Association (EPA), in cooperation with the Sharjah Department of Culture and Information and SIBF, and in coordination with the UK Publishers Association and Oxford Brookes University, launched a free training workshop for EPA members at the Sharjah Chamber of Commerce and Industry. A seminar addressing UAE intellectual property rights was held in collaboration with the Ministry of Economy as the oﬃcial representative concerned with the protection of the intellectual property in the UAE, the UK Publishers Association and Abu Dhabi Book Fair under the auspices of Sharjah International Book Fair. The event was attended by many writers, authors, publishers, in addition to a group of representatives from the publishing sector in the UAE. Professors from Oxford Brookes University lectured on a range of key topics related to the

development of written material and cultural products, including publishing ﬁnance, e-marketing and sales, digital publishing, production and project management, and negotiating rights, sales and purchase contracts. Special lectures on international book fairs and how to adapt local publishing programmes to the international market were also delivered. H.E. Sheikha Bodour Bint Sultan Al Qasimi, Chairperson of the EPA said, “This workshop is among the series of activities the EPA plans to hold on a regular basis to help achieve the goals for which the Association was established, namely to enhance the UAE’s publishing industry through providing training and empowerment to Emirati publishers, to enhance the conditions of and cooperation between local publishers, printers and distributors, and to promote local productions both regionally and internationally.”

“Our country is full of creative thinkers, artists and writers. We have a responsibility to bring their creativity to the broadest possible audience, and at the required level in terms of content, design, production, output, graphics, printing and all the other aspects of the publishing process. In order to do this, we need to develop existing expertise, exchange knowledge, and beneﬁt from leaders’ knowledge in such areas,” she added. The Emirates Publishers Association was established at Al Qasba, Sharjah, on 25 February 2009 as a public institution dedicated to developing the UAE’s publishing industry. The EPA works closely with the National Media Council and other publishing institutions in the UAE and internationally, and is looking forward joining forces with the Electronic Publishers Association as well as publishers of children’s books and scientiﬁc and educational literature.

Achieve Finer Quality, Higher Productivity and Greater Versatility

Package prototype

Labels and decals

Cosmetics package prototypes

Roland VersaUV LEC-330 Features:

Operation panel prototypes for industrial products

Custom-made goods

Interior décor items

Special Effects by LEC-330

- Better Productivity and Lower Ink Consumption - Unmatched Quality Across a Wider Variety of Materials - Unique Special Effects and Digital Die Cutting — All in One Device - Three Ink configurations to Support Your Business Demands

Multi-layered printing

UAE, Qatar, Bahrain, Oman, Kuwait, Iraq, Iran, Pakistan

Saudi Arabia, Yemen

EMIRATES COMPUTERS CO.L.L.C. Roland Division

Zoofi Tech Co. Ltd.

KEMET CORPORATION

8th Floor, Shangri-La Offices, Sheikh Zayed Road, Dubai, United Arab Emirates Phone: +971 (0) 4 3216000 Fax: +971 (0) 4 3214958

Khurais Road, Exit 24, P.O. Box 26572 Riyadh 11496, Kingdom of Saudi Arabia Phone: +966 (0) 1 208 8899 Fax: +966 (0) 1 208 2288

P.O. Box 158 - Heliopolis Cairo Egypt 39, Beirut St. Heliopolis Cairo, 11341 Egypt Phone: +20 (0) 2 291 7529 Fax: +20 (0) 2 290 8917

www.emiratescomputers.co.ae

www.zoofitech.com

Gloss finish

Egypt, Jordan, Syria, Lebanon, Libya, Sudan

www.kemet.com.eg

Matte finish

High-density white ink

Print & Cut

News Regional

KSA: Alyaum Printing Complex Gets Region’s First PSO-ISO Certiﬁcation from Ugra The company is stepping up expansion plans through value addition in newspaper printing

Saleh Bin Ali Al Humeidan General Manager Alyaum Printing Complex

Alyaum Printing Complex, a subsidiary of Dar Alyaum (Alyaum Media House), in Dammam, Saudi Arabia, has been named the firstcompanyintheMiddle East to have the ProcessStandards Offset (PSO-ISO 12647-2) certification from Ugra, the ‘Association for the Promotion of Research in the Graphic Arts Industry’ which operates the ‘Swiss Center of Competence for Media and Printing Technology’. The latest recognition adds a feather in the cap of the print house which in January 2007 was certified as the second printing plant in the world to pass the ISO 12647-3 coldset print quality certification from IFRA. Saleh Bin Ali Al Humeidan, General Manager, Alyaum Printing Complex, said, “At Alyaum, our main goal is to offer our customers high quality products, and therefore we have tried to employ world-class staff and acquire high quality equipment to measure and analyse quality, which in turn has helped us become the second press across the world that has attained the ISO 12647-3 certificate in newspaper printing; furthermore, we are a holder of the ISO 9001 certificate in work stages and document management.” Alyaum is looking at sustained growth through investment in new technology and equipment. Among the recent acquisitions of machines, a Heidelberg 8 colour Speed Mater

102 was installed earlier in 2009. The company is using the latest available resources for distribution of Alyaum Newspaper; some of the new measures include increasing the capability and size of the distribution team, using modern technology such as RFID to monitor distribution and follow the timely delivery of the newspaper to each subscriber and each outlet, and developing a highly efficient transportation fleet. Al Humeidan agrees that although the newspaper has not faced a decline in readership, print advertising has shrunk in KSA because of cost cutting measures adopted by banks, real estate and automobile companies. Commenting on how the company is standing up to the challenges posed by the growing influence of the Internet as a medium for news, the director said, “At present, the majority of newspapers have online

editions; however, they do not have a negative impact on print circulations or readerships. On the contrary, in our case, there has been a steady increase in the printed quantities of Alyaum Newspaper every year.” Commenting on emerging newspaper publishing techniques Al Humeidan is of the opinion that customization is an eﬀective tool if the advertisement or content is worded appropriately by considering the nature, traits, and culture of the members of the target group. However, he points out that such methods have not yet been adopted in the country despite its large number of nationalities. “Digital printing of newspapers will depend on factors such as the nature and size of the printed material and the number of readers. Adopting this technology will require a thorough study across various markets,” he concluded.

Iran: Pack and Print Exhibition to be Held in January

ME Printer December 2009

More than 500 exhibitors from Iran and abroad will showcase their latest oﬀerings

The 16th International printing and packaging exhibition will be staged from 21 to 24 January at Tehran’s permanent fairground. Considered to be the most important graphic arts event in Iran, the show will feature more than 400 Iranian and 100 foreign companies over a total exhibition area of 15000 square meters. The event oﬀers a platform to display the latest technologies in printing press, converting equipment,

consumables, paper, spare parts, used equipment, large format printers, and digital equipment. Iran’s 70 million population and huge natural resources oﬀer attractive opportunities to manufacturers to launch their products and gain access to a very dynamic market. Local ink manufacturers and ﬂexo and rotogravure printers are expected to put up a strong show. Production of plastic corrugated

cartons and its accessories are on the rise and Iranian manufacturers are ready to export their products. Big names such as Bobst fall into the list of regular exhibitors. According to Bobst, the availability of raw materials locally, such as petroleum, backed by new investments to produce good quality ﬁlms and extrusion lines in the region have contributed to rapid growth in the ﬂexible packaging market in Iran.

Bahrain: Al Ayam Newspaper Installs Agfa Arkitex Workflow The editorial-to-press integration software, supplied by Giffin Graphics, will help the company meet tight deadlines Bahrain daily newspaper Al Ayam recently installed an Agfa Arkitex Workflow for editorial-to-press integration and automation. The software supplied by Giffin Graphics will help the company manage every aspect of its newspaper production and meet close deadlines. The XML-based software has a web-based communication system that allows monitoring of functions from any location. Furthermore, it links each department so that operators can stay connected and informed with file tracking and status updates. Abdul Latif A. Khaliq, Production Manager, Al Ayam Publishing, said, “The time bottlenecks we have been facing in plate making has prompted us to invest in the new Agfa Arkitex software because of

our production requirement of seven broadsheet newspapers with 28 pages (main), 12 pages (sports) and 12 pages (business). The workflow system has been integrated with an Agfa Polaris and Agfa Galileo systems in the prepress section and Tensor and Goss machines in the press section. “The system drives AGFA Polaris plate setters at very high speed and also connected to the ZIP files on line with the Tensor machine for automatic ink zone settings,” said Abdul. He added, “The production capacity has been increased overall by 60% because of the increased number of plates at a given time, and it efficiently balances the load between the plate setters and renders quality. One of the most important features is the ‘fail safe’

feature, which is very crucial to produce newspapers regularly and in a reliable manner.” Abdul also hinted at plans for such investments in future. “We are considering investing in an additional Agfa Polaris system,” he said.

Iran: First National Conference on Quality Management Hailed Successful Frank Romano, Professor Emeritus at Rochester Institute of Technology, addressed the attendees via a video recorded message establish a practical set of guidelines to achieve quality standards. During the workshops topics such as workflow standards, colour fundamentals, colour calibration and other issues that impact the quality of final printed products were discussed and participants had the opportunity to learn and gain hands on experience about quality in graphic arts industry. During the closing ceremony Bahram Mohamadian, the deputy minister of education and the head of Research and Educational Planning Organization, said printers should focus more on training issues and bring into play the knowledge and enthusiasm of the younger generation of print professionals. Subsequently, Mohammadian Jalal Zokaei, head of the printing and publishing office of the Ministry of Culture and Islamic

Guidance, said, “The conference achieved his goals in its holistic approach to the issue of quality by taking advantage of the knowledge and expertise of the private sector and associations and professional bodies such as the Institute for Colour science and Technology.”

ME Printer December 2009

The first national conference on quality management in printing was staged in Tehran from 4 to 6 November 2009. More than 300 industry professionals and students attended the conference. A wide range of workshops introduced the participants to the different aspects of quality and standardization. The Offset Company, one of the biggest printing facilities in the Middle East was selected as the venue for the event. The conference program included plenary sessions with power point presentations, 3 fullday workshops and 9 full-day training sessions. Frank Romano, Professor Emeritus at Rochester Institute of Technology, addressed the attendees via a video recorded message. Khodayar Sadeghi, conference secretary encouraged industry experts and governmental officials to

Frank Romano addressing the audience through a pre-recorded speech

News

Regional

Lebanon: Heidelberg Appoints New MD Commemorates First Decade in Market Services seen as key to securing competitive advantage in future

Walid Kanaan Managing Director Heidelberg Lebanon

Heidelberg Lebanon has a new Managing Director, Walid Kanaan, who will take on his new responsibility to strengthen the company’s roots in the Lebanese market and expand operations across the country. Kanaan comes with 28 years of experience in the printing industry across sectors such as technical support, instructing, sales and management. The announcement coincides with the tenth anniversary of the company’s presence in Lebanon. “During the past decade, we had a certain focus on pushing press sales, but service has always been our success story,” said Kanaan. “At present, due to the very serious ﬁnancial crisis, printshops around the globe are witnessing a drop in production and sales, in

addition to a pile up of inventory and shrink in proﬁt margins. These printshops are looking for new ways to minimize their losses and cut costs. On the basis of the experience we have gained in providing services and our team’s expertise in tailoring contracts to each and every customer requirement, we stand ready to help the Lebanese printshops hedge against market volatility. By maintaining their equipment, we increase both their service life in the printshops and their resale value, and in return we secure a stable income for Heidelberg Lebanon from frequently repeated sales,” he added. The Lebanese market according to Kanaan is more resilient that ever. “One of Lebanon peculiarities is that it is most often out of phase

with the global market. While we are witnessing a global ﬁnancial downturn, Lebanon has been holding strong not only because the country wasn’t directly involved in the ﬁnancial markets but also because in Lebanon “business as usual” means crisis management, especially with regard to the extensive unstable political situation. Furthermore, Lebanon caters to markets such as Iraq, Syria and Libya more than the other countries in the Gulf region,” he explained. The company is planning a week-long series of seminars at the beginning of next year. Experts from Germany will visit Heidelberg Lebanon’s clients and partners and provide assistance on their future agenda.

Dubai: Printech Hosts Technical Seminar for Partners and Customers

ME Printer December 2009

Industry experts discussed the latest trends in ink transfer for ﬂexographic processes and digital plate making

Printech Middle East recently hosted a technical seminar on Flexographic printing for its customers and partners in its bid to keep them updated on the latest industry trends. The session was held on October 28 at Al Futtaim Training Center in Rashidiya.

Topics of discussion included genetic transfer technology, advantages of digital ﬂexographic plates over analog ﬂexographic plates, and printing inks conducted by industry experts such as Martien Hendriks, Technical Sales Director of Apex Europe; Vatche Kavlakian, General Manager of Namma Int’l Digitec; and Rajesh D’Britto, Procurement & Development Manager at Torda Middle East LLC. The Q&A session after the seminar was well received, and attendees expressed interest in attending more seminars if organized. Abhijeet Bhingare, Asst. Production Manager, Pacman-CCL, commented, “It was indeed a good technical seminar, especially the session on anilox rollers. We also obtained a lot of new information on digital plate making.”

Pareeth, Manager Production & Development, National Packaging Industries, said, “When we discuss and interact with the solutions provider as well as our colleagues, we obtain a lot of information. I still believe that we are on a learning curve, and so the seminar was very useful.” Pankaj Patel of Printech remarked, “With such encouraging feedback from all participants we will deﬁnitely organize more seminars in the future to promote the latest technical knowledge as well as interaction between diﬀerent participants and presenters, giving an informal forum for technical discussions and clearance of doubts and current issues. Printech’s main focus is on customer support and technical assistance; hence, we try our best to keep our customers updated in the latest industry trends from time to time.”

Middle East: Promedia Expands Consultancy Services to Regional Printers The Italian media content service provider is offering assistance to companies in the digital transition of their businesses More than 200 years of experience in the printing industry makes a company an icon of sorts that has the potential to grow into an institution. Carlo Emanuele Bona, Director of Promedia, an Italian provider of content and digital solutions to publishers and printers worldwide, is upbeat about the company’s larger role in providing advice and guidance to companies seeking higher efficiency in their processes. The company is expanding its role in the Middle East as a consultant for the publishing and graphic industries, through its office in Dubai, along with a portfolio that covers digital technologies as a cost-effective route to a flexible and dynamic production process. Modular solutions that can evolve over time are offered—from management of components used for printing, the publishing and editorial workflow management, to integration with the enterprise management system. Software implementa-

tion services include integration, audit, and control of ERP solutions (especially the SAP platform) and CMS/DAM, project management and field training; implementation of editorial software solutions for the creation, management and exploitation of content; and implementation of digital archiving systems for all types of content. “We have been in the printing business since 1777, i.e., for more than 200 years. We formed Promedia in 2005 to offer the best competency and consultancy services based on our research and implementation of various technologies and processes, which include digital transformation of the publishing process and integration of crossmedia publishing,” said Bona. As a result, the printing division of the company has been able to reduce around 50% of their operational costs. “In Europe, because of the current difficult market condi-

tions, it is more necessary than ever for us to devise new ways to improve efficiency and productivity. A lot has changed in the past 10 years, and our greatest challenge has been to determine how we are going to operate efficiently in the coming 20-30 years. We decided to invest in IT solutions and consultancy services for international printers and publishers,” Bona explained. Sindbad Al Mahairi, Promedia’s VPManaging Director-MENA region, added, “Printers in the Middle East market are looking for innovative ways to streamline processes and increase efficiency and quality, which should be offered at a competitive price. As an ongoing process, we believe in value addition and regular transfer of knowledge; we can impart invaluable education that comes from our vast experience in the industry. Moreover, as our Group has a printing division, we speak the same language as those of our clients and understand their issues better.”

Sindbad Al Mahairi VP-Managing Director Promedia, MENA region

Mimaki’s New High-speed UV Flatbed Inkjet Printer The UJF-706 oﬀers twice the speed of previous models “We believe that our customers will gain decisive advantages with the newly developed UJF706 industrial inkjet printer that caters to industrial applications. Its exceptional print quality and features call for new applications to be developed or being transferred from screen printing,” said Kazuyuki Takeuchi, head of Mimaki’s IP Business Unit. “UJF-706 enables printers to differentiate themselves from their competition.” “The UJF-706 represents a new generation of UV curing flatbed printers for simultaneous full color and white printing that optionally can be equipped with a roll media print mechanism. The machine is equipped with an automatic optical positioning

recognition system for centering of prints on small objects for imprinting as well as variable data printing,” he added.

ME Printer December 2009

Mimaki Engineering Co. Ltd. has announced the UJF-706, a new higher speed UV curing flatbed inkjet printer for industrial applications. The UJF-706 offers twice the speed of previous models when printing full colour and simultaneous white. The maximum print size of the machine has been enlarged to 700 x 600 mm (UJF-605CII: 600 x 500 mm), and enables printing on all kinds of material up to a maximum height of 150 mm. Two different ink types – hard and flexible – are available, whose use is determined by the customers’ applications. This caters to the needs of printers to broaden their portfolio of on demand offers for industrial printing applications. In addition, UV curing hard gloss ink is available.

News

Regional

Middle East: HP Introduces New LFPs for the AEC/GIS Market The Designjet T1120 PS, T1200, T740, and T620 range of printers are aimed at more eﬃcient and accessible print communication

HP Middle East has introduced a range of new workgroup printers, software solutions and media choices to help technical ﬁrms that specialize in architecture, engineering, and construction (AEC); geographic information systems (GIS) applications; and mechanical computer-aided design to drive new business opportunities. The new additions to HP’s line-up of large format printers—HP Designjet T1120 PS, Designjet T1200, Designjet T770, and Designjet T620—were launched on November 22 in Dubai.

The company also introduced new and enhanced bond papers with ColorPRO technology and HP recycled bond paper made of 100% recycled base paper. Amin Mortazavi, General Manager, HP IPG Middle East, said, “At HP, we have transformed the way we look at the design & graphics industry across the region to bring in market best-in-class products and solutions that enable our customers to simplify the way in which they communicate beyond printing.” Expressing optimism for the year 2010, he added, “Our commitment to innovate remains as strong as ever—HP spends one billion dollars on R&D annually. We launch our products during two seasons-the ﬁrst season is spring during we introduce our products for the consumer market, and the second season is fall during which we usually launch out top of the line products. The reason we have planned our product launches in this manner is because of GITEX,

which is among the most important events on our calendar. We usually launch our state-of-the-art LFP products after the exhibition.” George Semaan, LFP Business Manager, Indoor Printing SolutionsIPG ME, said, “Before launching any new product, we go to the market and ask our customers for their feedback, which then determines the development of our printers.” Elaborating to the new features available on the machines, Semaan added, “The HP Designjet T1200 allows two on-line paper rolls at the same time and switching between them, thus saving time and paper. The 6-color (with three different blacks) printer comes with an embedded spectrophotometer, and a new print cartridge delivers a volume of 300 cc. Up to 25 users can send their files simultaneously to the printer. Furthermore, there has been significant improvement in the security features of the product which is very important for industries such as aviation.”

Egypt: Horus Company Gets Country’s First UV Curable Inkjet Printer

ME Printer December 2009

The HP Scitex XP5300 will extend the company’s reach in the signage market

Horus Company in Egypt has invested in an HP XP 5300, making it the ﬁrst in the country to have a large UV curable inkjet printer. The deal was signed with EgyGrafx, HP’s agent in Egypt. The latest acquisition adds to the company’s HP printer line-up including an HP

XL 1200, HP XL 1500 and HP 10000. Ashraf Shaker and Hanan Sa’ad, owners of Horus, are expanding the company to cater to both indoor and outdoor signage markets. “The XP5300 comes with advanced features, i.e., drop-on-demand piezoelectric inkjet technology. Its operating speed is about 300 square meters of sheet per hour, and it has a dpi resolution of 360. These key features will help us reduce the cost of printing and deliver faster,” they said. The printer weighs 6550 kgs and contains 16 print heads, four for each of the CYMK colours. The size of ink dots is about 80 pl. Productivity features include a printing queue

for multi-job management, job ticket based operation, standard and billboard modes, hot folder, automatic calibration, picture tiling, step and repeat, error correction mechanism. Rimon Azmi, the company’s manager, said that the XP5300 is a very important value and capacity addition to the company, and it would increase its competitive capacity in the local and regional markets. “Because this machine is the ﬁrst of its kind in Egypt and the region, we are now in a position to deliver printing with high speeds on a wide range of substrates, mainly facilitated by the quick-drying UV inks,” he said.

Dubai: Gulf Print/Pack Gets New Direction Future editions of the events will be organized by the Labelexpo Global Series The organization of future editions of the Gulf Print/Gulf Pack exhibitions will be conducted by a newlycreated printing and packaging division at Tarsus Group. This division merges the existing team with that of the Labelexpo Global Series, which already runs a large portfolio of related events around the world. Tarsus Group acquired Fairs & Exhi-

bitions, organizers of Gulf Print/Gulf Pack, in November 2007. Roger Pellow, Labelexpo Managing Director, explained that this move will enable the respective teams to share their knowledge and experience. “Labelexpo has a long history of delivering large machinery shows and we look forward to looking at ways to develop Gulf Print/Gulf Pack

further. The Middle East is one of the most exciting markets in the world and we will be working hard to ensure that these events maintain and build on their status as the leading events in the region. In particular we will focus on attracting more visitors from Iran, Saudi Arabia, Lebanon and Egypt,” he said.

Bahrain: Heidelberg Continues Run of Success with Press Installations Recent deals include a Polar folding and cutting system and a Stitchmaster ST 450 delivered to two leading print houses

the finishing department.” He added, “Our 10 colour perfecting press is capable of printing as many as 200,000 sheets in a day. These sheets will have to either be folded or trimmed to size. The available capacity in folding and cutting was not sufficient to meet this requirement. The profile of the orders processed in the press creates such demands at regular intervals every month. With the new investments, we have substantial capacity to remove the bottlenecks in finishing. Furthermore, the machines have a variety of automation features that will help us produce larger volumes with less number of workers.” The Stitchmaster ST 450 installed at Union Press Company adds to its already existing line-up of

Heidelberg machinery which includes another Stitchmaster ST 450, Stahl Folder KH78-4KLL, Fidia Combi Unica Estro Folding Pasting machine, and Polar 115X cutter. Yasser Al Kuwari, Owner of Union PP, expressed great satisfaction with the high level of automation of the machine, which will allow the print house to handle small jobs with more frequent job changes and still produce finished products of high quality. Both the companies have expansion plans underway for offering more services. “We will revisit our plans for expansion in the second quarter of 2010. We are looking at expansion through diversification, new market development and product development,” concluded Rao.

From left to right: Roland Quadras, Heidelberg Bahrain Branch Manager with P.Madhava Rao, ManagerOperations, Dar Akhbar Al Khaleej Printing & Publishing and Yasser Al Kuwari, Owner of Union Press Company

ME Printer December 2009

Heidelberg continues to stay on top of its game with regular equipment installations. The Bahrain oﬃce of the print equipment manufacturer recently delivered a Polar folding and cutting system to Dar Akhbar Al Khaleej Printing & Publishing and a Stitchmaster ST 450 to Union Press Company. The Polar system delivered to Dar Akhbar Al Khaleej has the following conﬁguration: Polar Loading Lift LW 1000-4; Polar Jogger RA-4 with paper counting system; Polar cutter 115XT-AT autotrim; and Polar unloading lift LW 1200-4. P. Madhava Rao, Operations Manager of Dar Akhbar Al Khaleej Printing Press, said, “The primary reason for investing in a new folding and cutting machine was the need to process printed sheets quickly in

News International

Agfa to Acquire Gandinnovations The merger will create a global powerhouse in the large format digital inkjet business Agfa Graphics has announced that it has reached an agreement to acquire most of the assets of Gandinnovations Holdings LLC, including the company’s North American and ME&A operations and the shares of its principal foreign subsidiaries. Gandinnovations since May 2009 has been operating under CCAA protection in Canada and Chapter 15 in the USA. Combined with recent announcements on Agfa Graphics’ high-end M-Press Tiger industrial ﬂatbed inkjet press and the launch of new printing engines in the Anapurna large format range, the acquisition of the assets of Gandinnovations strengthens Agfa Graphics’ leadership in large format inkjet printing systems. The portfolio now ranges from the entry level Annapurna to

the full range of Jeti flat bed and roll to roll systems. “The combination of Gandinnovations’ products and Agfa Graphics’ products will result in substantial growth for our inkjet business based on an even more complete system portfolio,” said Richard Barham, Agfa Graphics’ Vice President Inkjet. Hary Gandy, CEO and co-founder of Gandinnovations, said, “The combined Agfa-Gandi company will create a global powerhouse in the large format digital inkjet business. Furthermore, joining Agfa offers Gandinnovations’ staff and customers tremendous opportunities for the future. The combined capabilities and coverage in customer service and research and development will accelerate the launch of new products, deliver new business op-

portunities and further expand our service to our customers.” “We are in process of getting out of CCAA/Chapter 15. We will have basically the full spectrum of digital printing equipment to offer, while we have the best service team in the market. I am excited about this, and I look forward to the SGI January 2010 show in Dubai,” he added. Abdallah Ghalayini, Regional Managing Director, ME&A, Gandinnovations, said, “We will become a division of a financially strong company, whose current graphics division has the lower and higher range of digital printers. The level of support and customer relation is planned to stay at the same high level our customers have been enjoying with us and we will be looking into only finding more ways to improve it.”

Komori Opens Graphic Technology Center

ME Printer December 2009

The institution will serve as an R&D and training facility for printing technology professionals and demonstration venue for customers

Printing press manufacturer Komori Corporation inaugurated the Komori Graphic Technology Center (KGC) at its Tsukuba Plant in October 2009. Chairman and CEO Yoshiharu Komori presided over the opening ceremony which saw the attendance of Makin, chairman of the Printing Industries of America (PIA), and other dignitaries from Japan. The KGC will function as training

and research centre on printing technology and a venue for quality evaluations of Komori systems and sales demonstrations for customers. The facility houses a DoNet Area, a center for prepress, color management, and data management; Printing College, where instruction and education on printing is provided; Technical Training Center, where printing press maintenance is taught; R&D Center, where new printing technology is being developed; and Demonstration Center. Yoshiharu Komori during his speech said, “KGC, which is newly established within the Tsukuba Plant as a comprehensive facility for printing-related technology, consolidates various functions such as joint research with printing-related industries and universities, demonstrations of our products, and technical training. Furthermore, we hope to play a positive role in the development

of the printing industry as an information center for the industry and customers through knowledge management. Together with the Tsukuba plant, which merged with the Sekiyado plant to strengthen environmentally friendliness while pursuing better product quality and productivity innovation, we are determined to push toward our goal of ‘building a production structure for the world’s top-quality printing presses and realizing a company that provides the best services to its customers.’” He added, “We will strive to provide information on how to correctly use our products to customers not only in Japan but also around the world, and our team will respond accurately and quickly to answer questions from each customer and solve various issues. Also, by establishing KGC’s knowledge bank, we will collect and process information from the entire graphic arts industry and release information from Komori to the industry.”

Canon Eyeing Océ Share Buyout

The Hiflex User Conference was held in Aachen, Germany on 15-16 October 2009, bringing together MIS and Web2Print customers from 16 countries. The attendees discussed their experiences, expressing their opinions about new workflowapproaches,strategic solutions and future visions for the print industry. Product highlights included Hiflex MIS, Hiflex Webshop and Hiflex Print Support; participants were able to choose the subjects most relevant to their own operations from a total of 32 workshops, each

of which spotlighted different aspects of the solutions that were improved by Hiflex over the past months. Presentations were also given on the factors for the success of JDF networking, the benefits of the purchasing tool Hiflex Print Support, and the possibilities for complex, JDF-integrated automation. Additional highlights included the new functions in the Hiflex MIS Release 2009, an outlook on the planned future development of the Hiflex software up to 2011, concepts for the marketing of

open and closed webshops, and solutions for customer relationship management and sales planning. Thomas Reichhart, Board Chairman of the Hiflex Group, said: “The conference was a great success for all concerned. Our customers gained first-handexperienceofhow we are developing our solutions further; and as for Hiflex, the time for personal discussions with our customers is simply invaluable. Our shared discussions and the direct feedback we received will no doubt influence the solutions Hiflex develops in the future.”

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

All our products are EU produced

MIS and Web2Print customers from 16 countries attended the event in Germany

Tel: Fax: Email:

Hiﬂex User Conference Addresses New Solutions for Business Processes

www.cmyb.co.uk

that this winning combination will contribute greatly to our goal of becoming the overall No. 1 presence in the printing industry.” Océ’s CEO Rokus van Iperen said, “There is a great fit between our companies, which share similar values and a strong commitment to technology and innovation. This is the best possible combination in the consolidating global printing industry and will deliver scale in R&D, manufacturing and distribution. The combined organization provides us with access to a huge sales network in Asia as well as mutual cross selling opportunities in Europe and the United States. Our customers will benefit from an outstanding product and services offering and our employees will be offered appealing development opportunities.”

CTP Thermal Plates Analogue Positive Plates Blankets Ink

The Océ division will report (managerial and financially) to the Canon Board and will lead the R&D and manufacturing for its businesses. Furthermore, Océ’s headquarters, combining R&D, production and sales functions, is expected to play an integral role for Canon’s European regional operations, one of Canon’s key bases within its Three Regional Headquarters vision. The current Management Board and key management of Océ will remain in place. In the Océ division, the strong Océ brand name will be maintained and will be applied in all relevant markets. Canon’s President and COO Tsuneji Uchida said, “Through the merger of Canon and Océ, we believe that we will be able to realize clear benefits, not only in the area of R&D, but also in terms of product mix and marketing and are confident

��

Canon and Océ have reached a conditional agreement to combine their printing activities through a fully self-funded, public cash offer by Canon for all the Shares of Océ. The offer values 100% of the issued and outstanding shares of Océ at approximately € 730 million. The integration of both Canon and Océ businesses will take place over the coming 3 years. Following the completion of the merger, Océ will remain a separate legal entity and will become a division within Canon with headquarters in Venlo, Netherlands. Océ will be responsible worldwide for wide format, commercial printing and business services. Océ’s office activities will be integrated in Canon’s Office Imaging Products division (OIP). Canon’s Large Format Printing will functionally be integrated in the Océ Production Printing Division over time.

0044 208 697 5417 0044 208 698 4235 info@cmyb.co.uk

The companies have reached a conditional agreement to combine their printing activities

Events

Egypt: Canon Discusses Latest Technology & Trends with Printing Students The faculty of applied arts at Helwan University hosted a seminar to provide an insight into the increasing applications of digital printing

Canon in association with its Business solutions partners in Egypt, ETCO, conducted a symposium at the Faculty of Applied Arts, University of Helwan, on 12 November with the attendance of over 70 students of the printing, publishing & packaging department of the college. Ayman Aly, Product Manager, CBS Marketing Department of Canon ME, presented an overview of the company’s activities, main products, and key strategies for the regional and global markets, placing emphasis on the importance of

continuous investment in research and development. He discussed Canon’s Essential Business Builder program, the ISO standard and how the imagePRESS Color products are certified as ISO proofers, and the two recently released Canon Insight Reports. Canon consultant and customer Gary Nelson, who owns a press in the UK, shared his experience of integrating digital with offset printing equipment and discussed several critical issues. Nelson, who owns imagePRESS C7000VP and imagePRESS C1+ machines, stated that digital printing has now evolved into a highly competitive business and that the possibilities of the technology are numerous.” Nelson reminded that printing presses have to control the entire production process from design to finishing and that they must focus more on specialization. “Designing is the first step in achieving full control over the printing process. Specialization comes through printing the information and the variable content from an impression

to another, managing the printing projects from A to Z, and providing marketing, delivery and distribution for customers,” he said. The business part of digital printing that focuses on selling values and ideas was discussed. Nelson urged printers to make full use of the Internet to market their services. He concluded the presentation with a thought provoking statement: for each pound spent in printing, about nine pounds are spent on other printing-related activities such as content production, operation, delivery, publishing and property rights. “Our main objective was to help the students know and feel the latest digital printing technology, which we expect will produce a new generation of highly trained professionals for the Egyptian and ME markets,” said Ayman. As a follow-up to the seminar, the students were invited to ETCO’s showroom to spend a full day operating Canon’s presses to improve their practical knowledge and develop skills in their ﬁeld of study.

Dubai: SGI 2010 Participation to Surpass Expectations

ME Printer December 2009

The show will be held at Dubai Airport Expo on 25-27 January

The upcoming 12th edition of Sign & Graphic Imaging Middle East 2010 (SGI) should surpass participation at SGI 2009, according to the organizers who are recording a steady flow of international and regional exhibitor registrations for the event to be held on 25-27 January 2010 at Dubai Airport Expo. The list of exhibitors already confirmed for SGI 2010 includes HP, Gandinnovations, EFI Vutek, Fujifilm Sericol, Verseidag Indutex, and Giffin Graphics. Gandinnovations, which will be promoting its range of automatic loaders and grand format printers will also be organizing the seminar series across the three days of the event.

The exhibition, which is organised by International Expo Consultants (IEC) and supported by the advertising section of Dubai Municipality and industry associations such as Visual Industries Suppliers Association (VISA), Australia, will showcase the latest products and emerging technologies from the industries of advertising, architectural hardware, banners & posters, digital imaging, electronic message centres, electronic signage, graphic imaging, large format printing, and signage. Giﬃn Graphics in its 8th consecutive participation will showcase machinery and equipment from Durst and Seiko with new products

and launches to be announced closer to the event. Commenting on the company’s participation, Elias Bekhaazi, Manager-Digital Graphic Systems Division said, “Sign & Graphic Imaging Middle East is where you can see the latest technologies in digital, media and signage; we consider SGI to be the best meeting point to connect with our customers from all over the GCC and Levant. We expect to see growing numbers of new and regular customers from around the region. Although the economic slowdown has had negative indicators for our industry, we are conﬁdent that we will see deﬁnite growth in 2010.”

I T ’ s t h e finest q u a lity ✔ Excellent printability ✔ Good bulk ✔ High opacity ✔ Clean, bright and white

it ’ s d oin g its bit for t h e en v ironment Every tonne of Conqueror 100% recycled paper (vs non recycled) saves: 33,000 litres of water

...it says who you are.

25.4% of the energy used in its production

Only the finest ‘FSC post-consumer de-inked paperwaste’ is used.

P L U S Y O U B E N E F I T F R O M a ll t h e c orpor a te c a re in v este d by a r j o w i g g ins

002043

Dubai: European Rotogravure Association Holds Middle East Gravure Forum The organization is seeking greater partnership with regional companies to promote the benefits of gravure for trade, making it all the more important to be in tune with the developments here.” The emerging colour standard for packaging gravure, PaC.Space (Packaging Colour Space) was introduced. It was pointed out that, although still not common within the industry, PaC.Space should become a huge step forward to unify the process of the preparation of prepress data for the print forme. The project was started some years ago by the Pro Gravure working group of the ERA, steered by Europe’s largest cylinder house Janoschka and software supplier GMG, and was presented to the public for the first time at the Drupa trade fair last year. “The benefits which PaC.Space offers to the industry are obvious: time savings and reliable quality in the production of a gravure printed packaging product. PaC.Space covers CMYK process colours and supports a colour space and workflow which, even in the very early stages of the design or production, allows a proof close to the final result of the press. It provides a defined interface from supplied data to the process specific and printer specific needs,” Ambatathody said. Matthias Kurrle discussed the innovations in cylinder printing, starting with a description of the chromium and copper plating processes and the risks involved. As a solution to the risks and the drawbacks of high processing costs, greater number of operations, and low adaptability to various inks and solvents, he presented the possibilities of using nickel as a substitute. He added that the company is conducting research to develop a state-of-the-art plating technology using Ni-based alloys and that his outlook for the next 12-18 months is the availability of a complete monolayer system and plating technology for service houses using either mechanically

James Siever Secretary General, ERA

engraved or direct laser engraved cylinders. Siever invited regional companies to join the ERA. “We encourage companies to join us, both for networking opportunities and business development. Being an international organization, we oﬀer the advantages of exposure to a global community of industry experts, suppliers and businesses. Our services include providing education about the gravure process and helping users of this technology keep up with new trends and developments.” “We intend to conduct such sessions regularly, and also participate in more exhibitions taking place in the UAE and GCC. Among our future plans, we are looking forward to partnerships with universities in the region, similar to our associations in Europe,” Siever concluded. ERA now has over 130 member companies from Europe and overseas. The organization addresses issues facing publication, packaging, and decorative gravure printers and cylinder engravers, in addition to associate industries such as paper, ink, press, pre-press, post-press, cylinder suppliers and software houses.

The meeting was attended by representatives from packaging printers and engravers from the Gulf region and India

ME Printer December 2009

The European Rotogravure Association (ERA) held the Middle East Gravure Forum on November 8 in Dubai to highlight the latest trends in gravure and lay the foundation for future cooperation in the Gulf region and beyond. The meeting which was attended by representatives from packaging printers and engravers from the Gulf region and India was presided by James Siever, Secretary General of ERA, along with the participation of George Battrick, Technical Coordinator; and Ursula Neureiter, Organizer at ERA. Comprehensive technical sessions on new technology were conducted by Matthias Kurrle from International Plating Technologies (IPT) and Shajith Ambatathody from colour management solutions provider GMG. Topics of discussion included an introduction to ERA and its activities, packaging gravure and its markets, the recently held ERA packaging conference in Russia, ERA packaging gravure award, and the recent technical developments in the industry. Detailed presentations were held on PaC.Space, the emerging colour standard for packaging gravure, and innovations in cylinder printing. James Siever shared his vision for the Middle East gravure industry. “The previous conference in 2005-06 was successful for us and we received tremendous support and enquiries from this region, which then encouraged us to hold more informal forums to educate and make printers, packagers, and engravers aware of the latest developments in gravure. Furthermore, the forum is an ideal platform for participants to exchange views, discuss problems and issues and suggest ideas.” He added, “The number of users of gravure in the ME has increased signiﬁcantly over the past few years. While this is highly encouraging, most suppliers also view this area as a strategic hub

Events

Egypt: Kodak Holds Symposium on Digital Printing at Helwan University Topics of discussion included modern marketing trends and the sale of the first two Nexpress digital printers in the country Sidhom & Company, the official agent of Kodak in Egypt organized a symposium at the University of Helwan in Cairo on 28 October to provide an overview on the company’s digital printing offerings. The meeting also addressed Kodak’s greater foray into the market with the installation of the first two Nexpress digital printers in Egypt at Concord Printing Press and Police Printing Press. In the presence of over 60 students of the printing, publishing & packaging department, Engineer Majed Nakhla, Operations Manager at Sidhom & Co., opened the session, following which Salvatore Massaro,

Manager of Project & Business Development for Digital Printing at Kodak Africa, Middle East & Europe, gave a presentation on Kodak’s role in modern printing. He gave an overview on Kodak International Company and emphasized the success and business opportunities of modern digital printing. Massaro further explained the signiﬁcance of the Nexpress range of digital printers and their key features and qualities, especially with the presence of the ﬁfth unit that can be used for printing extra colours, such as Pantone colours. He also focused on modern trends in producing short runs and the cycling speed of

the printing processes. “European consumers receive 3500 marketing messages per day, as compared to 250 messages in the 1980s,” he said while commenting on the latest trends in marketing. “Personalized prints with variable content have a great eﬀect on targeting the consumer, i.e., marketing one-to-one has more appeal than mass marketing,” he added. The session also addressed the ongoing changes in the market and the future potential of digital printing across various markets. A Q&A session with the speakers was arranged before the conclusion of the seminar.

Dubai: Canon Launches ImageRUNNER ADVANCE in Middle East

ME Printer December 2009

The multifunction printer is specifically designed for office and light production markets

Canon Middle East officially launched the imageRUNNER ADVANCE multifunctional printer (MFP) range in the Gulf region on November 17 at the Address Hotel in Dubai, with the participation of key partners and customers from across the region. The innovative MFPs have been specifically designed for the office and light production markets. The imageRUNNER ADVANCE C5000 series and C7000 series have been designed to address the increasing demands of today’s business environment and the requirements

of organisations of all sizes, from SMEs to large corporates. Nicolas van Santen, Business Solutions Marketing Manager, said “Canon continually looks to produce innovative products that enhance the way our customers do business. The imageRUNNER ADVANCE platform is an evolution in office print and document management technology. The imageRUNNER ADVANCE series has been designed to efficiently deliver all the needs of a true digital office in the MENA region.” The new devices, according to Canon, will help companies become more efficient through easier integration into their document workflows as well as achieving lower operating costs, improved document security and a lower environmental impact. Canon also has launched two models from the imageRUNNER ADVANCE C9000 PRO Series. The two new models, imageRUNNER

ADVANCE C9070 PRO and C9060 PRO, have been designed from scratch to address the needs of professional print service providers with lower volume production requirements. “With the imageRUNNER ADVANCE, organisations can maximise efficiency and take control of costs. The imageRUNNER ADVANCE range improves efficiency through direct savings such as reduced running costs, lower power consumption and cost management but also indirectly by reducing the fleet of MFPs an organisation relies upon. With extensive functionality, management and automated workflows, these products are a perfect opportunity for businesses to evaluate best practices in handling and sharing information,” added van Sant The Canon imageRUNNER ADVANCE will be sold through Canon’s accredited channel partners in the Middle East.

Abu Dhabi: Xerox Launches World’s First Highspeed Solid Ink MFP The Xerox ColorQube 9200 Series was introduced to the region at an event held at the Yas Hotel on Yas Island

Xerox oﬃcially launched the world’s ﬁrst high-speed solid ink multifunction printer (MFP) at a spectacular launch event held at the Yas Hotel on Yas Island in Abu Dhabi on 23 November 2009, with attendance of Xerox’s customers and partners from across the region. The ColorQube 9200 Series comprises three models that print, scan and copy, with print speeds ranging from 38 to 85 pages per minute (ppm). It is based on the same ink platform as the Phaser 8860, but the hardware architecture is a new. The solid ink stick packaging has two components–the plastic trays and the cardboard box. The box is

made of 45% recycled content and the plastic trays are made of 100% recycled consumer waste. According to the manufacturer, the Xerox ColorQube 9200 Series MFP cuts the cost of colour pages by as much as 62 percent compared to colour lasers and vastly reduces the environmental impact of oﬃce printing. “Our customers are looking for ways to achieve more with less,” said Dan Smith, General Manager for Integrated Marketing, Xerox, MEA DMO. “With ColorQube, we are unlocking the beneﬁts of colour by applying our proprietary solid ink technology to lower costs and make operations simpler and

greener. The machine’s cartridgefree design employs non-toxic, crayon-like ink sticks that are easy to load and generates 90 percent less supplies waste than comparable colour laser printers.” “We are looking at opportunities to scale the ColorQube technology to other parts of our portfolio. We still continue to invest time and money into R&D and so expect to see more applications of solid inks in the near future,” Smith added. The opportunities for Xerox in the Middle East are signiﬁcant, according to Smith. “Our partnerships remain as strong as ever, and we are looking to expand our channels next year and focus more on services,” he concluded. Guests at the launch event were treated to a dance performance by Jose Luis, a multi-talented Latin folklore and ballet artist who went on to paint a cube on a blank canvas, giving a new meaning to “live” art, the event theme. The painting was then presented to Dan Smith. The ColorQube 9200 Series is oﬀered with Xerox’s new Hybrid Color pricing plans according to which customers pay only for the amount of colour they use on a given page.

Dan Smith General Manager Integrated Marketing Xerox, MEA DMO

Sino Corrugated 2010 to Showcase China’s Booming Packaging Sector The exhibition will be held in conjunction with Sino Folding Carton Expo on 7-9 April cartons and paper; raw materials; software and services. Exhibitors at Sino Folding Carton 2010 will display folding carton converting equipment, printers, post-press equipment, rigid box and plastic box converting equipment, in addition to software, consumables and spare parts. The International Corrugated Case Association predicts that over a ﬁve-year period (2006 to 2011) the global corrugated market will see

an additional 41.6 billion square meters of demand. Of this ﬁgure, 56% will come from China. The Chinese corrugated packaging sector, experienced a massive rise in production values last year with output values in 2008 reaching USD 38 billion (RMB 264 billion), with board consumption estimated to be in the region of 25 million tons.

ME Printer December 2009

The Sino Corrugated 2010 exhibition will be held in China at the Guangdong Modern International Exhibition Center on 7-9 April 2010. The event will be held in conjunction with the Sino Folding Carton Expo to be held during the same time period at the above-mentioned venue. Organized by Reed Exhibitions, Sino Corrugated 2010 will exhibit the latest in converting and ancillary equipment for cardboard,

Events

Dubai: PPG Kick Starts Seminar Series with Colour Management Conference The event was conducted in association with Xerox Emirates

The Printing & Publishing Group (PPG) kick started its seminar series with a conference on colour management held on 16 November in Dubai. Key speakers included Medienberatung Michael Hilmer, printing consultant and Fogra partner, and Ayman Taha from Print Media Academy Cairo, who conducted separate sessions. Following a welcome speech delivered by PPG Chairman Ahmed Al Shaikh, Hilmer stressed the importance of standardizing printing processes and presented a whitepaper on the importance of standardizing ISO 12647. According

to Hilmer, standardization of printing processes is necessary because it helps achieve the correct, processoptimized colour communication from creation to final product. “The international standard series ISO 12647 and the tools and applications were developed so as to enable secure, practice-proven solutions for all process steps,” Hilmer said further explaining that consistent application of these means could provide the maximum benefit to all parties involved–print buyers, prepress service providers, printers, such as predictable and repeatable colour results. “Standardization of printing processes provides predictable print results, decreases setup times by up to 30 percent, reduces consumption of paper by up to 50 percent, benefits print-plants and customers, decreases cost of production, and decreases claims in journal and newspaper printing for placing ads. Standardization also sets defined standards in pre-press and press, controls the workflow system, and increases confidence among customers, thereby bettering

relationships with customers,” he added. Hilmer said it is necessary that customers, service providers and printers should correctly carry out many process modules. Examples are the evaluation and selection of materials, correct colour management and data filegeneration in applications, production of contract proofs, measuring control and visual appraisal under standard viewing conditions of these proofs, production of printing forms and print run in accordance with the acknowledged guidelines. “International standards for printing and prepress technology are regularly adapted to the current technical state of the art. Changes in the standard are implemented quickly in practical concepts, user guidelines, control tools, characterization data and ICC profiles,” said Hilmer. “Changes in material properties (printing paper and printing ink) or in systems (measuring devices, monitors, standard viewing light, output devices, software, and so on) are clearly influencing the specifications of process control.”

ME Printer December 2009

COLOUR WORKFLOW A MUST FOR PRINTERS

Ayman Taha, who is also a prepress instructor at Youssef Allam & Co. besides a lecturer at the PMA Cairo, discussed the Prinect Color Workflow. Speaking to ME Printer after the seminar, Ayman reiterated the importance of conducting regular training programmes for industry professionals. How crucial is it to educate printers on colour management? Colour management by itself is not a solution. Printers must know that they must have a workflow first and then focus on colour management for better results. In Egypt, we try to educate and update our customers on new developments through regular training and seminars. We believe it is important to extend such

initiatives across the Middle East. How are your seminars and training programmes organized? The courses are divided into several sections. The first and most important step is making our customers aware that a colour workflow is a must. Subsequently, we work with technicians and supervisors to integrate and operate machines and workflow efficiently. In addition to UAE, we conduct similar programmes in Saudi Arabia, Lebanon and Kuwait. We also have tailor-made programmes for professionals, including managers, at the Print Media Academy in Cairo. Are you looking at partnerships with universities in UAE for providing training?

Of course, we are eager to establish new partnerships with print houses as well as institutions in the UAE for the purpose of training students and working professionals. Our association with PPG facilitates interaction with the local industry through seminars and conferences.

Exhibition Saudi Print 09

SAUDI PRINT 09 ME Printer December 2009

OPENS NEW AVENUES FOR THE KINGDOM’S GROWTH STRATEGY 22

The highly acclaimed show has raised the bar for printing exhibitions in the Middle East Following the success of the Saudi PPPP exhibitions, organizers Riyadh Exhibitions Company has revealed that it will hold separate, stand-alone exhibitions for some

segments of Saudi PPPP starting year 2011, to expand the scope of the specific trade events and satisfy the growing requirements of trade exhibitors and buyers.

Saudi PPPP 2009 hosted Saudi Petrochem 2009 – The 4th International Exhibition for Chemicals and Chemical Technology Industry; Saudi Plas 2009 – The 9th

tity following the merger of its subsidiaries Nakheel Paper and Trans Orient Modern Machinery, and the launch of Al Khuraif Printing Solutions marking a change in the company profile from an equipment supplier to a solutions provider. Bandar Al-Khorayef, President, Alkhorayef Printing Solutions, was quick to point out why his company is keen on investing further in the Kingdom. “The Saudi Arabia market is resilient and the local industry is strong enough to

withstand the effects of the recession. The population is growing rapidly, and with increase in demand for finished products, the packaging industry is among the booming ones. Moreover, because there’s greater need for school book and related publications, the printing industry as a whole remains strong.” He added, “Digital printing, in particular, is gaining popularity, especially inkjet printing. Furthermore, the newspaper industry in Saudi Arabia is showing signs of

Over 27,000 visitors attended the show at the Riyadh International Exhibition Centre

ME Printer December 2009

International Plastics Technology Show; Saudi Pack 2009 – The 9th International Packing Machinery and Materials Show; and Saudi Print 2009 – The 9th International Pre-press and Printing Technology Exhibition. Saudi Print, in particular, came as a fresh wave of hope for the printing and publishing industry, with over 27,000 visitors attending the show at the Riyadh International Exhibition Centre. Alkhorayef Group utilized the platform to reveal its new iden-

Exhibition

Saudi Print 09 steady progress and will remain strong for the next 5-10 years. Newspaper printers are focusing more on improving quality and adopting innovative approaches such as redesign, smaller formats, and using more colours.” Speaking on the recent merger, Bandar expressed hope and excitement for the coming years. “This merger will definitely help us achieve a better position in the market and focus on the broader requirements of our customers

ME Printer December 2009

The Saudi Market has enormous potential for growth and the response at Saudi Print makes it all the more promising

through our expertise in dealing paper and printing machinery. As a diversified group, we’ve expanded into several businesses; we acquired Trans Orient Modern Machinery in 1993, and have since then served the printing and packaging industries in the region. Simultaneously, we launched the Al Nakhil factory for the production of carbonless paper. The two companies have been independently serving the same market. The new entity will consolidate our logistics operations and add to our commitment to the graphic arts industry in Saudi Arabia.” Bandar Alkhorayef stated the company’s focus this year will be on finishing equipment. “We have observed that the majority of our customers have state-of-the-art printing equipment, but lack adequate finishing systems, which we believe are as important as the other machines,” he said. The economic recession, according to him, has not stifled growth in the local market, but instead encouraged printers to be more cautious. “We have managed to shield ourselves from these effects with our highly selective criteria

for offering credit. Although there is less demand for printing equipment from the private sector, the decline has been compensated by increased government spending,” Bandar said. “We have been very successful in implementing projects in leading institutions such as Imam Saud University, Ministry of Health, and Saudia Airlines.” As a note of caution, Bandar urged printers in KSA to pay more attention to environmental issues. The company included education on eco-friendly procedures as part of its agenda at the show. “As we deal with several top European manufacturers, we follow the most stringent environment standards and also urge our customers to adopt them.” he concluded. Riyadh-based printing and Packaging industry supplier, Orion Co., participated to market its expertise as a consultant partner to the industry. Mohannad Naqqasha, General Manager of Orion Co., praised the organizers saying that the exhibition was excellent in all aspects. “The Saudi Market has enormous potential for growth and the response at Saudi Print makes it all the more promising,” he said.

Saudi Conglomerate Obeikan Investment Group reiterated its plans for providing competitive services through its specialized divisions for printing and packaging, plastics, paper, technical fabrics, and folding cartons. The group is investing heavily into research and development and training in order to support educational institutions through curriculum development, professional training, and general and specialized publishing in partnership with leading universities and non-profit organizations. For technological advancement in the packaging industry, the Obeikan Technical Center has been established to promote scientific research and develop new standards in the filling and food packaging industries. Ali AlHashemi Trading Est. participated by showcasing digital print finishing equipment from the digital division of the group. Visitors were shown demonstrations of the Xerox DocuColor 252 multifunction printer and Xante Ilumina 502 digital color press. A range of equipment from Duplo dominated the stand, such as the Duplo UV coater, suitable for both digitally and offset printed documents; Duplo DFC-100 friction collator for collating/bookmaking; DSF 2000 document sheet feeder; DBM 500/500 T booklet making and trimming module; ASM 500 Automatic Spinemaster, a ‘squareback’ finisher; DC-645 production color finisher; and DF 1000 suction fed folder. Habib Prem Naseer, the Group General Manager at Ali Alhashemi Trading Establishment, said, “Ex-

ceeding our expectations, visitor turnout at Saudi Print was strong, leading to a number of leads and enquiries, especially for the Komori range of offset presses, although we did not showcase any equipment from the manufacturer. We expect to showcase more products on a larger scale in the next edition of the show.” Spanish manufacturer Tauler Laminating tech launched the Printlam Digital B2 thermal lamination machine in the region along with Middle East distributor PrintAid Trading Corp. Xavier Hernando, Area Manager, Tauler Laminating tech, commented, “We have high hopes for the Middle East market and we believe our products will help printers to a large extent to add value to their products.” Explaining the advantages of the B2 laminating machine, Xavier added, “Featuring automatic sheet feed and a pressure roller protection system, this model is ideally suited to operate in a digital printing environment. It is capable of handling a maximum format of 520 x 750 mm and up to 600 gsm in weight, and it can deliver at a rate of up to 30 metres per minute.” The Middle East, according to Xavier, is among the most promising emerging markets for the company. “We have already sold more than 500 units in European countries and our market share in South America, too, is strong. The Printlam series of machines are targeted are small to mediumsized print houses. Their low carbon footprints make them ideal for commercial printers,” he said. The Printlam series ranges from the Smart 52, the smallest model in the range, to the CTIS and Plus ranges

available in diﬀerent size formats Basem Joudeh, Product Manager at Print Aid Trading Corp.-headquartered in Riyadh-is optimistic about the prospects of the Tauler range of products in the Middle East market. “We had very good response from the visitors. Tauler’s laminating machines are perfect solutions for printers in the Middle East,” he said. Print Aid, which was established in 2001, has offices in Jordan and Riyadh and will soon open an office in Dubai to extend its presence in the region. GSS International Group exhibited the GMP Pioneer II 8000 BC Thermal lamination machine. Pejang Tahmasbi, Sales Executive at GSS International Group, commented, “The laminator has an environmentally friendly ‘Thermalami’ system that does not require an adhesive. With a laminating speed of 70m/min, it is suitable for mass production of offset and digital printing.” He added, “This machine has good demand in Saudi market, which is headed for unprecedented growth; this was clear from the leads we got during the show.”

Dubai-based Afra Print Equipment Trading, with its own Saudi subsidiary Afra East Trading Riyadh, bagged several orders. The company is looking forward to install a range of Champion automated print finishing equipment throughout KSA in the coming months. Vinay Krishnan, Sales Manager at Afra, said, “Saudi print 2009 has been a great success for Afra trading. The machines exhibited sold off on the first day and several confirmed deals and enquiries of various kinds on print finishing and packaging equipment were bagged.” He added, “With a new sales and service centre located ideally amongst printers in addition to a highly experienced and trained sales and service force deployed in KSA, we are confident about continuing our success in providing affordable, functional, reliable, automated equipment with prompt after sales service. The response and success of Saudi Print 2009 has encouraged us to open sales and service centres in Jeddah and Dammam in the coming months.”

ME Printer December 2009

Log on to www.meprinter.com for an online edition of our reports, articles, news and events

Following the success of the exhibitions, the organizers plan to hold separate, stand-alone exhibitions for some segments of Saudi PPPP starting year 2011

Exhibition Paper Arabia 09

2009

PAPER

ARABIA WELL RECEIVED

AMONG INDUSTRY REPS ME Printer December 2009

Healthy growth projected for regional paper, tissue and converting sectors

in 13 countries, the Federation has the Gulf Bureau, Jordan Bureau, Lebanon Bureau, the Arab Maghreb Bureau and Egypt Bureau, linked through information exchange. Eng. Ibrahim Saleh, President of the organization said, “The paper, printing and packaging industries had several issues like rising energy prices, dumping, falling consumption and competition from foreign markets. He pointed out that paper factories in the Arab World have reduced their production as a result of increased pressure from the converting factory owners to reduce the import prices.” Dubai’s position as a cost-eﬀective hub for the paper trade industry was hailed by the participants. Paper industry business in the UAE alone has grown ten-fold in the last decade and is now estimated to be close to US$ 450 million. The paper market in the region is around 8 million metric tonnes per year. Of

paper and recycled paper. “We had a very successful participation at this year’s Paper Arabia conference as we were able to network with new customers,” said Andrew Hurt, General Manager for Xerox Emirates. “We have been a pioneer in innovative paper products, and the exhibition provided us with an excellent opportunity to showcase the wide range of digital paper.” He added, “We have always focused on developing paper products and software solutions which are in sync with our environment and help optimize paper consumption. While other industries have been struggling in today’s tough economic conditions, we have witnessed a rapid growth in demand for various paper products which is a positive sign for the entire paper industry. With a steady rise in demand for paper products in the coming years, this exhibition will play a key role in facilitating networking and

this total, 3 million is supplied locally and 5 million is imported. The show proved to be a hit with international distributors and suppliers, who saw it as an opportunity to leverage their sales activities and establish new partnerships. First time participants, too, found it worthwhile the eﬀort. In its first appearance at the exhibition, Xerox showcased the latest range of specialty paper and laser digital paper for color printing solutions, featuring products such as carbonless

meeting with major retailers and industry professionals from across the region.” Karunesh Singh, General Manager of Orient Links Co. who found the scope of the exhibition promising toward more demand for Indian products, said, “This was our first participation at Paper Arabia. The quality of paper from India as well as the production capacities of mills have improved in recent years. This has boosted our sales figures in the Middle East region.”

Dubai’s position as a costeﬀective hub for the paper trade industry was hailed by the participants

ME Printer December 2009

The second edition of Paper Arabia, the biennial show for the paper, tissue and converting industries, was held from 27 to 29 October 2009 at the Dubai International Exhibition and Convention Centre. More than 130 exhibitors from 20 countries, including global names from the UAE, Italy, Jordan, France, China, Netherlands USA and UK, provided a global platform for traders, manufacturers and customers to interact and network with each other. Chinese companies were represented by the China National Household Paper Industry Association, and French paper machinery manufacturers participated under the umbrella of SCIPAG EMBALCO, the French Association of Manufacturers for the paper, printing and packaging industries. The show attracted over 4500 trade visitors, the majority of them from Saudi Arabia, Iran, Egypt, Jordan, Syria, Lebanon, UAE and other GCC countries. Satish Khanna, General Manager of Al Fajer Information and Services, organizers of the show, said, “The Paper industry in the region has grown significantly and Paper Arabia 2009 reflected our efforts to highlight key regional industry segments which have been silently contributing to the economic growth. The industry has seen major developments over the past few years, and with the exponential rise in its growth potential, leading local and regional players are now in the middle of strategic investment and market expansion.” The formation of a new association for paper mills—Gulf Paper Industry Association (GPIA)—was announced on the concluding day of the show. The GPIA will be headquartered in Bahrain. It seeks to make a meaningful contribution to creating a non-oil economy in the Gulf as well as provide employment opportunities to GCC nationals. GPIA will also support governmental initiatives on environmental issues by way of recycling waste paper generated locally. Among the broader issues addressed, The Arab Federation for Paper, Printing & Packaging Industries stressed the need for connecting the regional bureaus in the Middle East. With members

Exhibition

ME Printer December 2009

Several issues facing the industry were addressed, such as rising energy prices, dumping, falling consumption and competition from foreign markets

Paper Arabia 09 Adding to his observations on the growth potential for the paper industry in the Middle East, Karunesh said, “The packaging industry here is growing tremendously and ranks among our top customers. Our proximity to the Dubai market has facilitated timely delivery of our products from India.” Sanjay Misra, Managing Direc-

such as newspaper publishing, there is no such move to downgrade quality as yet.” Dubai-based paper supplier ‘Papers Worldwide’ participated along with partner Neenah Paper of USA. Vikramjeet Singh Judge, Managing Director, Papers Worldwide, commented, “Being more focused

Sales, Latin America, Asia, Oceania, Neenah Paper, promoted the latest oﬀerings from the company, including the new CRANE business papers and applications for the iPhone and BlackBerry smartphones that calculate the number of trees aﬀected and energy consumed for a particular amount of paper usage. “I’m surprised at the low participation from paper mills,” he remarked. Asian Pulp and Paper Company, which is based in Indonesia, took advantage of the platform to reach out as a major supplier for the Middle East printing and packaging industry. The company introduced new products at the exhibition, such as recycled coated/uncoated paper and grease proof paper, and also reiterated its commitment to the environment through the ‘Vision for Tomorrow’ theme and newly launched products such as coated woodfree paper and board. Dilip Singh, Manager-Fine Paper, APP Dubai, said, “The Middle East

tor of Orient Links, added, “The exhibition has opened doors to a whole new set of clients, making our presence in this exhibition very fruitful. The UAE has certainly emerged as a leader in the production and distribution of quality paper.” Kalyan Bhattacharya, Director of International Papers Fze, UAE, pointed out that visitor response at the company’s stall ‘exceeded expectations’. “This is a healthy sign for both endusers as well as suppliers,” Kalyan said. “The recession has ‘cleaned’ the market of some small-time brokers/ dealers, and only the serious, bigger players will sustain in the long term.” Commenting on whether customer preferences for high-quality paper have been significantly affected due to the economic crisis, Kalyan said, “The grade/ quality of paper is specified by the client, to the printers, for commercial printing jobs. Hence, certain sectors like real estate, construction, hospitality, etc. affected by the downturn have cut down or downgraded their quality parameters - as a cost saving measure. For the end-user sector

on the paper industry, participating in the show was beneﬁcial for us in terms of opportunities for networking with traders from across the Middle East.” “Cost has become a major issue; despite that, we have seen progress and healthy growth this year. We believe it is crucial more that ever to focus on niche markets,” he added. Robert W. de Leon, Director of

market is important for us and we are very serious about it. Paper Arabia 2009 had a better response than expected. We intended to send the message across that as a supplier we are available for the industry during good as well as bad times.” He shared his observations on the growth potential for paper demand in the region: “Printing businesses did suffer during the

economic crisis 2008-2009; in particular, the publishing segment was the worst affected. Products related to this sector have seen a decline in sales of about 15-20 per cent during this period. However, it is promising that the industrial grades, stationery, PPC, and tissue sectors have recovered more or less. Furthermore, customers have realized the importance of quality over low prices. Competitive pricing is important today for the industry to safeguard businesses when the end customer pushes for lower price and volume.” Kashif Amin, Managing Director of Ekman Middle East-which recently set up its regional office in Dubai-was upbeat about the unusually large number of enquires for alternative, ecofriendly products: “Unlike previous shows, we have received so many enquiries for recycled paper this year; I believe this trend stems from the growing worldwide concerns on global warming and responsibility to adopt eco-friendly policies.”

“The demand for wood pulp has increased due to the boom in the tissue manufacturing industry. Above all, the stability of the UAE market has encouraged us to seek expansion plans,” he added. Vinay Jain, Managing Director, MLM India Ltd., felt that demand for recycled paper has yet to pick up in the UAE, although it has been growing significantly worldwide in recent years. “Asian markets offer the advantages of cost effectiveness, which will be one of the most important factors that determine the future of the global paper industry,” Vinay commented. Kathrin Böhmüller, Country Manager, Sappi, observed that customers around the world are now more than willing to invest in eco-friendly practices and view such initiatives as value addition to their products. “We are offering a very interesting range of products now, especially after our acquisition of the coated graphic paper business of M-real Corp. Although Europe is still our biggest market, the Middle East

is viewed as a strategic market because of its increasing global presence. We are working closely with our agents in this region to place more focus on expansion in the Gulf,” she said. Devesh Khaitan, Director of Projects, Kingsley Industries Ltd., said, “Paper Arabia 2009 was beneﬁcial for us because, through the contacts we have gained, we can now focus our energies on making inroads in this promising market. Moreover, Dubai which is now globally known is the right place to do business.” Sonia Bernicchi, Export Manager for (ICP) Industria Cartaria Pieretti, said, “Paper Arabia reinforced its status as a premier exhibition that serves as a window to the paper industry in the region. We have made important contacts here. We expect the paper industry in the GCC to boom in the coming months.” It was announced that the next edition of Paper Arabia is scheduled for 26-28, September, 2010 at the Dubai International Convention and Exhibition Centre with an increased ﬂoor space.

The formation of a new association for paper mills-Gulf Paper Industry Association (GPIA)-was announced on the concluding day of the show

Supported by

Endorsed by

Official Media Partner

International Media Partner

Supporting Association

P.O Box 50006, Dubai, UAE, Tel:+971 4 3435777, Fax: +971 4 3436115, email: signme@iec.ae website: www.signmiddleeast.com

ME Printer December 2009

Participate and access over 12,000 serious business visitors from 85 countries.Be part of the ultimate platform for the Signage, Graphic Imaging, Screen and Digital Printing Industries. 12th ANNUAL SIGN & GRAPHIC IMAGING MIDDLE EAST JANUARY 25-27, 2010. DUBAI AIRPORT EXPO, DUBAI, UAE. Organised by

Exhibition IPEX South Asia 09

IPEX

SOUTH ASIA 2009

SURPASSES

EXPECTATIONS

Innovative products and quality visitors put spotlight on the booming Indian print industry

ME Printer December 2009

By Gregory Alvares and Parshav Jain Indian Printer & Publisher Magazine

IPEX South Asia 2009, the international B2B exhibition for printing and associated industries, has generated an unprecedented response from high quality trade visitors, with over 9,000 attending the four day event in Mumbai from 24–27 October 2009. Mumbai has, as expected, responded well to the show. While there was mixed anticipation and anxiety over the visitor response, the crowds at least over the weekend reﬂected Mumbai’s commercial interest and its resilience. Of course the combined marketing might of

HP, Canon, Kodak, Xerox and Konica Minolta also ensured some turnout from those particularly interested in digital printing. However, the most notable feature has been the absence of the commercial print and newspaper segment. “I was expecting a bigger show. This is too small to be termed as an Ipex,” said Kiran Prayagi of Graphics Arts Technical Education, a visitor to the show. While the visitors were largely Mumbai based, there were some visitors, especially on day two, from Gujarat, Karnataka and Delhi. IPP spoke to a few exhibitors for

their views on the show. The general refrain seemed to be that the visitor response was good. The Hi-Tech stall attracted good crowds on both days. “We have sold two Kisun Digi UV coaters, one to Futura Digital and the other to Reliable,” said Parag Shah of Hi-Tech. According to S Vijay of Shakti Udyog, the response was better than expected. Shakti Udyog displayed their single paper newspaper vending machine. AGS’ Vishnu Kamat and V Gupte too expressed satisfaction at the quality of the crowds. Hemanshu Desai of Venus Infotech claimed that there was a quality crowd over the three days at his stall - a view that was seconded by Welbound’s Sajith.

XEROX

The greatest attraction at the Xerox stall was the launch of their digital colour press, Xerox iGen4. There were live demos hourly throughout the day with limited seats to showcase the new iGen4. Alongside, the Xerox DocuColor 7002 digital press was also launched at the event which is a mid-production colour digital press with a new gloss toner for a smooth matte ﬁnish for the photo-market. Other presses on display were the Xerox 700, the DC 5000AP, the 4112 and a wide range of monochrome digital production presses. Xerox also conducted number of seminars and presentations called “Real Business Live!” that combined industry expertise and application demonstrations, covering topics such as proﬁt generating print jobs, increasing automation and direct marketing.

INSIDE THE IGEN 4

There are more than 400 new parts in the new iGen4 as compared to the previous iGen3. The speed is almost the same as iGen3 which makes iGen 4 capable of printing up to 6,600 A4 impressions an hour. The bulk of the changes improve consistency, image quality and turnaround times while decreasing the running costs. In the iGen4 the dry ink and the carrier are combined using an auto carrier dispenser which yields consistent colour uniformity throughout the print run. The patented Auto Density Control measures the image density for a series of test patches from the top and bottom of the page and digitally compensates for inconsistencies. An in-line spectrophotometer is another key to improved colour consistency in the iGen 4, with an XRite spectrophotometer integrated into the paper path to help high deﬁnition linearization. Advanced colour proﬁling further helps in greater colour consistency that can match GRACOL and ICC standards. Xerox also claims that the machine is environmental friendly with nontoxic dry inks and helps minimize wastage as 97 per cent of the components are recyclable.

HP LAUNCHES INDIGO 7000

KODAK AND JYOSHAN

At Ipex South Asia, Kodak announced its distributor relationship with Jyoshan Global Services as a single point, value added solutions provider for Kodak Digital Printing Systems. Jyoshan will also provide software solutions, efficient workflows and demand generation to create value for print service providers in India who invest in Kodak Digital Presses. Kodak showed its NexPress SE3600 digital print and Kodak Digital Workflow Solutions and showcased how its digital printing solutions enable Kodak Express Digital Solutions participating stores to offer a broader and profitable portfolio of products to customers.

MONOTECH AND HCL SHOW KONICA MINOLTA

Monotech displayed Konika Minolta’s LD 6501 digital colour press and Oce colour and monochrome digital production presses. Monotech actually signed several orders at the show for the LD6501. In addition Monotech demonstrated the Oce VP 6250 Ultra Monochrome press at its stand. HCL also showed the Konica Minolta colour digital press at its stand as well as the Konica Minolta bizhubPRo 1200 monochrome machine. In the current ﬁnancial year, Konica Minolta digital presses are expected to possibly lead the sales numbers for all digital press manufacturers in India with more than a hundred installations.

APSOM INFOTEX

Apsom Infotex showcased Roland’s XC 540MT, LEC-330, RS 640 and Colorjet Neptune and Terra for the signage industry at Ipex. Apsom sold 10 wide format printers at the show.

CANON

Canon showed its ImagePRESS 1135 monochrome digital press at the show. “We expect a big market for monochrome photobooks. The photobooks market anyway will grow tremendously over the next two to three years. We had even predicted the potential for monochrome and now have over 20 to 30 per cent market share in this space,” said Kensaku Konishi, CEO, Canon India. He further added that Canon will continue growing in spite of subdued market conditions.

The combined marketing might of HP, Canon, Kodak, Xerox and Konica Minolta ensured some turnout from those particularly interested in digital printing

WELBOUND WORLDWIDE

Welbound launched their PUR single clamp perfect binder at Ipex South Asia. The single clamp perfect binder is capable of binding 70mm thick books using new generation PUR adhesives from Henkel. Its major application area would be binding thick coated paper with high gloss printing and over coating.

KERN

Kern demonstrated its K-686 which can fold, insert documents and seal the envelope; and the K-515 page mailer machine. The two machines displayed were pre-sold to direct mail and transpromo service provider SSK Infotech in Mumbai. Other highlights at the show included data mining software GMC which now has about a dozen customers in the country. AGS showed the xrite EasyTrax scanning systems for online press controls. The EskoArtwork Kongsberg XE10 was displayed at the show as was Epson’s 9700 5-colour inkjet printer.

ME Printer December 2009

With the biggest stand at Ipex South Asia, HP launched its Indigo 7000 digital press and HP Designjet L65500 large-format signage printer with HP Latex Inks. Other products showcased by HP were the HP Indigo ws4500 – digital label press and HP Indigo 5500 the company’s best-selling digital press. HP also announced that all the three Indigo machines at the show were pre-sold. Bhabhani Offset based in Guwhati had bought the HP Indigo 5500 6-colour press on show making this the first HP Indigo installation in the North East. Better Labels of Chennai had signed for the ws 4500 7-colour Indigo industrial displayed at the show. The HP Indigo 7000 Digital Press delivers fast production speeds of 120 A4-size pages per minute, offering print service providers a wide range of applications like – direct mail, photo books, calendars and book and publication printing. The new, scalable HP SmartStream print server provides easy remote user interface capabilities, unique VDP

attributes and expandable raster image processing (RIP) capacity. The Indigo 7000 claims to offer a low total cost of ownership for customers exceeding the one million page level annually, significantly increasing the break-even point against offset. The ink cans for the 7000 are three times the size of previous generation to help the press run without interruption for longer periods. The press offers up to 7-colour printing, providing the widest digital colour gamut with 4-, 6- or 7-colour Pantone emulation and off press mixing of true spot colours. The HP Indigo 7000 offers on-press oil recycling, lower electricity consumption per printed page, longer consumables life resulting in reduced waste, the ability to print on recycled paper.

ME Printer December 2009

Highlight 2009 in Review

HIGHLIGHTS

OF AN EVENTFUL

YEAR A recap of what made headlines in 2009 By Dennis Daniel

It was a year that brought with it both shock waves and hopes

ME Printer December 2009

It was a year that brought with it both shock waves and hopes; the media couldn’t get enough of the recession and its impacts, and uncertainty loomed large over the future of regional businesses. The financial crisis inevitably affected the printing industry too, and banks suddenly began to discourage borrowing. As the volume of new orders for presses fell well short of expectations, manufacturers and distributors saw it crucial to revamp marketing strategies. Not allowing the situation to deter their spirits, both suppliers and buyers held on strong to UAE’s comfortable position in having sufficient funds and reserves. Local issues, for a while, took a backseat to international political stories that caught the attention of the regional printing industry. The Israeli blockade in Gaza destroyed infrastructure; the Palestinian news media was targeted, including the offices of Al-Risala newsweekly, Al-Quds press, Kuwaiti news agency, Press Tv, and Iranian Arab-language satellite channel Al-Alam. The world was also reminded of the crisis faced by the printing industry during the past two years, and the effects of the embargo imposed on Gaza, leading to a shortage of printing paper, inks and spare parts. The printing industry mourned the death of Youssef Beck Allam in October. Allam is considered to be a pioneer, father and role model of development of the printing and paper trade in the region, and Youssef Allam & Co. is credited with modernizing the printing sector in Egypt. Some moments, however, stay fresh in our memories as we embark on yet another year with high expectations backed by a fresh outlook into the market.

2009 in Review

Highlight High proﬁle exhibitions and conferences made headlines throughout the year

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

��

High profile exhibitions and conferences made headlines throughout the year, starting with the Sign & Graphic Imaging (SGI) 2009 show held on February 15-17. The 11th edition of the event clearly gained from being the first on the calendar. Over 250 exhibitors from 29 countries participated showcasing cutting-edge products, which brought in a visitor count of 9500, boosting investor confidence. Notable highlights were the focus on textile printing, local preference for solvent printers, and the large presence of Chinese manufacturers. The same month saw the 4th IFRA Middle East conference held in Cairo; the two-day event attended by more than 120 experts was accompanied by an exhibition of printing and publishing solutions. The second Arab Stamp Exhibition organized by Emirates Post and Emirates Philatelic Association on March 5-9 in Dubai attracted 17 countries which showcased unique stamps worth 1 million dollars. The talk of the town during the month of April was the Gulf Print and Pack 2009 exhibitions, which was well received with much acclaim, especially the conference and workshop sessions. The event held on April 6-9 will be remembered as one that generated hope among the forces of speculation and confusion in the market. New exhibitor participation jumped to 48 percent as compared to that in the previous edition, and the total number of exhibitors increased by 11 percent. � ��

��

EXHIBITIONS STILL A MAJOR DRAW

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

Egypt provided a closer look into its local printing industry when the third Techno Print exhibition was held in Cairo from 24 to 28 May, organized by the printing industries co-op Association (TAG) jointly with the printing industries development Association (PIDA). PETRA, the Enterprise Training Partnership Project for Printing & Media Sector of the Technical Vocational Education & Training, organized a special seminar on print education in Egypt. Saudi Arabia is considered to be among the largest markets for printers and publishers in the MENA region. Any doubt about this was laid to rest at the Saudi Print exhibition held in Riyadh on October 18-21. The four-day showcase of printing and packaging equipment and solutions, organized as part of Saudi PPPP, was attended by over 27,000 visitors, leading the organizers to state that the scope of each show must be expanded and that

��

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

��

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ CM YK PAPER C+ Y

��

CYAN

��

C+M

��

MAGENTA M +Y YELLOW BALANCE REGISTER BALANCE BLACK 75%

��

‫ﻣﻌﺮﻛــﺔ ﻏــﺰﺓ ﺗﺼﻴــﺐ ﺻﻨﺎﻋــﺔ‬ ‫ﺍﻟﻄﺒـﺎﻋــﺔ ﺑﺸــﻠﻞ ﺗـــﺎﻡ‬

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

��

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

��

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬

‫ﺳــﺆﺍﻝ ﺍﻟﻮﻳــﺐ‬ ‫ ﻣﻦ ﺍﻟﻤﺴﺆﻭﻝ؟‬:‫ﺍﻟﺘﻌﻠﻴﻢ ﺍﻟﻄﺒﺎﻋﻲ‬

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

“‫ﻣﻌﺮﺽ ”ﺗﻜﻨﻮﺑﺮﻧـﺖ ﺍﻟﺜﺎﻟـﺚ‬ ‫ﻳﺨﺘـﻢ ﻓﻌﺎﻟﻴﺎﺗـﻪ ﺑﻨﺠـﺎﺡ‬

��

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

��

�� ‫ﻫﻞ ﺗﻌﺪ ﻃﺒﺎﻋـﺔ ﺍﻟﺘﻐﻠﻴـﻒ ﺭِﻫﺎﻧﴼ ﺁﻣﻨﴼ؟‬

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ :٢٠٠٩ ‫ﻣﻌﺮﺿﺎ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬ ‫ﻧﺠﺎﺡ ﻣﺎ ﺑﻌﺪﻩ ﻧﺠﺎﺡ‬ ‫ﻣﻔﺼﻞ ﻋﻦ ﺃﺑﺮﺯ ﻣﺎ ﺷﻬﺪﻩ ﺍﻟﺤﺪﺙ ﻓﻲ ﺩﻭﺭﺗﻪ ﺍﻟﺘﺎﺳﻌﺔ‬ ّ ‫ﺗﻘﺮﻳﺮ‬

��

�� ‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬

��

٢٠٠٩ ‫ﻧﻈﺮﺓ ﻋﻠﻰ ﻣﻌﺮﺽ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ‬

��

CM YK

‫ﻣﺼﺮ ﺗﺸﻬﺪ ﺇﺭﺗﻔﺎﻋﴼ ﻓﻲ ﺍﻟﻄﻠﺐ ﻋﻠﻰ‬ ‫ﻃﺒﺎﻋﺔ ﺍﻟﻨﻔﺚ ﺍﻟﺤﺒﺮﻱ ﺑﺎﻟﺤﺠﻢ ﺍﻟﻜﺒﻴﺮ‬

��

25%

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬

��

50%

��

75%

‫ﻣﺠﻠﺔ ﻣﺘﺨﺼﺼﺔ ﻓﻲ ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

��

YELLOW

��

25%

Reports

��

50%

��

75%

��

MAGENTA

��

25%

‫ﺳــﺆﺍﻝ ﺍﻟﻮﻳــﺐ‬

50%

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬

‫ﻃﺒﺎﻋـﺔ ﺍﻷﻓﺮﺥ ﻓﻲ ﻣﻮﺍﺟﻬﺔ ﻃﺒﺎﻋـﺔ ﺍﻟﻮﻳـﺐ‬ ‫ﺗﻘﺮﻳﺮ ﻣﻠﺨﺺ ﻋﻦ ﻣﺆﺗﻤﺮ ﺇﻓﺮﺍ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

75%

��

CYAN

��

25%

��

50%

��

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ‫ ﻃﻮﻕ ﻧﺠﺎﺓ ﺍﻟﻄﺒّﺎﻋﻴﻦ‬...‫ﺍﻟﻤﻌﺪﺍﺕ ﺍﻟﻤﺴﺘﻌﻤﻠﺔ‬ ‫ ﺷﻴﻜﺎﻏﻮ‬- “09 ‫ﻧﻈﺮﺓ ﻋﻠﻰ ﻣﻌﺮﺽ ”ﺑﺮﻧﺖ‬ ‫ ﺳﺒﺘﻤﺒﺮ‬١٦ - ١١

��

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ُ ٌ ‫ ﻗ‬...‫ﺍﻟﻄﺒﺎﻋـﺔ ﺍﻟﺮﻗﻤﻴـﺔ‬ ‫ُـﻮﺓ‬ ‫ﺑﺎﻟﺤﺴﺒـﺎﻥ‬ ُ ‫ﺗﺆﺧـﺬ‬

‫ﺇﻓﺮﺍ ﺗﺪﻋﻮ ﺻﺤﻒ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻟﻠﻤﺸﺎﺭﻛﺔ ﻓﻲ‬ ٢٠١٢ - ٢٠١٠ ‫ﺍﻟﻨﺎﺩﻱ ﺍﻟﺪﻭﻟﻲ ﻟﻠﺠﻮﺩﺓ ﺍﻟﻠﻮﻧﻴﺔ‬

��

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ‫ﺍﻟﺼﺤﻒ ﺍﻹﻗﻠﻴﻤﻴﺔ ﺗﻜﺸﻒ ﺍﻟﻨﻘﺎﺏ ﻋﻦ‬ ‫ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺎﺗﻬﺎ‬ "‫ﺭﺣﻴـﻞ ﻋﻤﻴـﺪ ﺍﻟﻄﺒـﺎﻋـﺔ "ﻳﻮﺳﻒ ﻋﻼﻡ‬

��

‫ﺇﻗـﺮﺃ ﻓـﻲ ﻗﺴﻢ ﺍﻟﻠﻐﺔ ﺍﻟﻌــﺮﺑﻴـﺔ‬ ‫ﺃﻟﻖ ﺍﻟﺘﺸـــﻄﻴﺐ ﻻ ﻳﻀﻤﺤﻞ ﺃﺑﺪﴽ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺗﺠﺬﺏ ﺍﻷﻧﻈﺎﺭ‬ ‫ﻧﺠﺎﺡ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴﻌﻮﺩﻱ‬ ‫ﻟﻔﻦ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

��

they have the potential to be held as stand-alone exhibitions. The list wouldn’t be complete without mentioning the Signage Imaging and Media (SIM 2009) exhibition in Abu Dhabi. The second edition of the event, which was inaugurated last year, was held on October 18-20. Exhibitors at the event, although shared a common opinion that the show was slow, were quick to bet on the potential of Abu Dhabi as a commercial hub, especially with the global interest that has come with the launch of mega projects in diverse areas and investments in real estate, culture, sports and entertainment. The ﬁrst International Printing and Packaging Industries Exhibition for ECO countries, PECO 2009, took place on November 19-23 in Iran. More than 400 exhibitors from ECO member states showcased their latest oﬀering in printing equipment, consumables, digital technology and services

GROWING INTEREST FROM INTERNATIONAL PLAYERS

International exhibitions, too, proved to be a major draw for printers from the Middle East. American and European organizations have recently placed more focus on attracting investors and partners from this region. Their presence was noticed at various conferences and seminars during exhibitions. International trade organizations such as the Association for Suppliers of Printing, Publishing and Converting Technologies (NPES) and Graphic Arts Show Company (GASC) are

playing active roles in providing information and trade assistance to its members and have urged the global community of printers to unite in promoting the scope of the industry. The European Rotogravure association (ERA) participated in Gulf Print/Pack to promote the latest developments in gravure. In the bid to educate package printers in the region on technological advancements in rotogravure printing, the Middle East Gravure forum was held in Dubai on 8 November. Italian finesse received worldwide attention in March when the country hosted triple exhibitions IPACKIMA, Grafitalia,andConverflex2009 representing the world’s top food, non-food processing, packaging, and printing technologies. The organizers called the exhibitions a true “Cosmic Event” capable of combining three exhibitions into a comprehensive event. More than 2100 exhibitors showcased their products across a net exhibition area of 90,000 square meters Chicago hosted an all inclusive, global exhibition of offset and digital technologies, products and services for the commercial and package printing, publishing, and transactional industries—PRINT 09—on September 11-16. In the bid to reach our to a global audience, a pre-show marketing and public relations campaign was organized in June attended by 51 journalists representing 50 publications from across 12 countries, including ME Printer. The event saw the debut of GREENspace, a specialized multi-faceted show dedicated to educating on sustainability, featuring exhibitors of eco-friendly products and services.

IN-DEPTH ANALYSES & FEATURES

gas reserves in the world, and it is the world’s third largest oil exporter. The Iranian food and petrochemical industry as well as publishing have been experiencing double digit growth for some time. This growth has boosted the demand for flexible as well as rigid packaging. An exclusive article on investing in used equipment addressed issues such as the service and support needed for a used machine to run smoothly, including knowing the right machine for the job; finding a knowledgeable dealer so that the appropriate equipment can be acquired; working with a dealer who provides after service support, such as phone support or training; and the resale value of the equipment. There is a consensus among regional printers and dealers that easy availability of well maintained machines will spur the market for second-hand machinery. We had a special feature on the growing potential of digital printing in our August-September Issue. In the coming years, digital printing and in particular variable data printing is expected to find increased opportunities in specific markets such as advertising, health care, hospitality and tourism, retail, insurance, financial services, education, and so on. It should only be a matter of time before this technology overcomes all its current limitations and becomes widely accepted in the industry. It is safe to say that soon we can expect digital printers better equipped to handle a wide array of data inputs and a plethora of substrates. Another pressing issue of our times

was discussed-the future of the newspaper industry. Newspaper presses are considerably expensive to set up and run; add to that the costs of distribution. Furthermore, rising newsprint costs is a concern. We asked leading newspaper publishers in the region about their strategies for the GCC market and how they intend to maintain readership among dealing with several other challenges. Experts in the industry believe that these challenges can be met by aiming for increased speed and flexibility offered to readers and advertisers. Industry expert Frank Romano’s observations on the future of book publishing were featured in the November issue. The comprehensive report on how the global market for books will evolve in the near future presents some interesting findings and predictions. Printon-demand will find significant acceptance in centralized printing plants, bookstores, business and home locations. Reference books and technical books are expected to have an almost endless repeat business because consumers have no choice but to buy new editions. Statistically speaking, the number of titles in print is expected to grow from 67,000 in 2000 to more than 100,000 in 2020 as authors utilize the Internet to become their own publishers applying an on-demand model.

TRENDSETTERS AND NEWSMAKERS

Trendsetters, as they say, will deﬁne and carve the way to the future. A series of high-proﬁle investments not only made news but also set

ME Printer December 2009

Our special reports and features presented an insight into the mechanisms of the industry and a perspective of the direction in which it is heading. A closer look at the Iranian graphic arts industry yields surprising but promising trends. The country has managed to steer clear of the ﬁnancial crisis and the global meltdown has yet to impact its economy. According to a BP survey, taken together this country has the largest combined oil and

A series of high-proﬁle investments not only made news but also set examples for others to follow

Highlight

ME Printer December 2009

Several initiatives from Dubai government bodies and trade organizations have paved the way for new investments

2009 in Review examples for others to follow. The Bibliotheca Alexandrina Library in Egypt introduced the ‘Espresso Book Machine’ by On Demand Books Company, allowing on-demand printing and binding of books, similar in size to the original, within less than five minutes. An electronic version of the book is uploaded to the press via various storage devices such as CDs, memory cards and so on. Then the printer prints the media on A4 paper and cuts it to the same size of the original book. In the final step, the machine binds the book before it is ready for reading. The library which now owns the second Espresso book machine in the world after the World Bank Info Shop in Washington DC will operate it in the trial mode until agreements have been signed with various publishing companies that will entitle the library to print their books. Riyadh-based trade and media group Al Bayan will take delivery of the world’s largest sheetfed offset press, the KBA Rapida 185, at the beginning of 2010. The KBA Rapida 185 for the XXXLplus format 130 x 185 cm comes with a total of twelve units, i.e. seven colours followed by a coater, two intermediate drying towers and a final coater and drying tower–all engineered for a production output of 9,000 sheets per hour. With its impressive overall dimensions and a total weight of 320 tonnes, it is the largest and heaviest press in the superlarge format class. Among other news and events in recent months that require special mention, an employment-oriented skills training initiative—the HCT–UPP combined Print Academy—was launched by United Printing & Publishing (UPP), the wholly-owned printing subsidiary of Abu Dhabi Media Company, in collaboration with Higher Colleges of Technology (HCT). The institution has started its Work Readiness Program (WRP) in the field of Printing & Publishing for the HCT Certificate (Injaz) following an MOU signed between the two organizations in June, 2009. Canon chose Barcelona to show off its imageRUNNER ADVANCE series, a new multifunctional platform that blends hardware, software and services to help advance modern business environments. Dozens of reporters and journalists from all over Europe and

Middle East, including ME Printer, attended the event held from 16 to 17 September 2009 to see for the first time the new machines which were built upon the company’s long heritage of the imageRUNNER product line. The Middle East launch of the machine was held on 17 November in Dubai. The 30th anniversary of the partnership between Netherlands-based Oce NV and Heliozid Oce Middle East was celebrated in Dubai and Abu Dhabi at the Address and Emirates Palace hotels on October 18 and 19, respectively. Dubai remains the ‘numero uno’ hub to business in the Middle East. Several initiatives from government bodies and trade organizations have paved the way for new investments. The Dubai Export Development Corporation (EDC) exhibited for the first time at the Gulf Pack/Print exhibition. As the government body responsible for promoting exports from Dubai and the UAE, EDC is fostering potential businesses regionally and internationally to its members in the printing and packaging sectors. The role of the Printing and Publishing Group (PPG) of the Dubai Chamber of Commerce and Industry (DCCI) as a semi-government body and adviser came into greater prominence during the past year. A special gathering of printers and suppliers was convened in December 2008 to discuss the then current state of affairs of the printing industry against the backdrop of the ongoing global financial turmoil. The group extended support to provide assistance to tackle major issues such as the rent of warehouses, labourers’ camps, and bachelor living problems. This year also saw elections of the executive committee and board members and the various task groups of PPG. The Dubai Print Award 2008 was held at the GCC level in January 2009. The next edition to be held on 27 January 2010 has been extended to an international competition titled ‘Dubai International Print Award 2009’. The International Media Production Zone (IMPZ), the only free zone in the world that is dedicated to the printing, publishing, packaging (3P) and graphic arts industries, is offering investors access to the fin-

est media resources, cutting-edge technologies and advanced production amenities in its 43 million square foot facility. Tecom Investments, a member of Dubai Holding, named new executive directors for two of its media clusters within its expansive portfolio. The key appointments include Mohammad Abdullah, a media veteran with over 20 years in the UAE, as the Executive Director of Dubai Media City (DMC), and Saeed Al Falasi who has been appointed Executive Director of the International Media Production Zone.

COVERING EVERY STEP OF THE WAY

��

ME Printer, too, had its own personal highlights. As the media partner for most of the events mentioned above, we provided up-to-date, in-depth coverage of deals and happenings in the industry. In an ever changing world, the print industry is redefining itself and traditional printers must be able to respond to their customer demands by employing digital technology in creative ways. Our annual magazine cover personalization project in March 2009 marked our efforts to popularize the conjunction of both offset and digital technologies. The Issue 55 cover personalization project was realized by using traditional offsettechnologyand state-of-the-art personalization technology developed by Xerox. The cover was printed on the Xerox DocuColor 8000 Digital Press at IMC Advertising in Dubai. The inside pages were printed using the traditional offset process.

‫‪The ultimate‬‬ ‫‪Middle East‬‬ ‫‪printing resource‬‬

‫ﺠﻠ‬ ‫ﻣ‬ ‫ﺔﻣ‬

‫��‬ ‫��‬ ‫��‬ ‫��‬ ‫��‬

‫��‬

‫��‬ ‫��‬ ‫��‬ ‫��‬

‫ﺎﻟﻢ‬ ‫ﻲﻋ‬

‫��‬ ‫��‬ ‫��‬

‫ﻲ ﺍﻟ‬

‫ﺸ‬ ‫ﺮﻕ‬

‫ﺍﻷ‬ ‫ﻭﺳ‬ ‫ﻂ‬

‫ﻣﺘﺨﺼ‬ ‫ﻭﺳ‬ ‫ﻣﺠﻠﺔ‬ ‫ﺍﻷ‬ ‫ﺮﻕ‬ ‫ﺍﻟﺸ‬ ‫ﻓﻲ‬ ‫ﻋﺔ‬ ‫ﻄﺒﺎ‬ ‫ﺍﻟ‬

‫��‬

‫ﻓ‬ ‫ﻲ ﺍﻟ‬

‫ﺸ‬ ‫ﺮﻕ‬ ‫ﺍﻷﻭ‬ ‫ﺳﻂ‬

‫ﺍﻟ‬

‫ﻄﺒ‬ ‫ﺎﻋ‬ ‫ﺔﻓ‬

‫ﺘﺨ‬

‫ﺸﺮﻕ ﺍ‬ ‫ﻷﻭﺳﻂ‬

‫ﻄ‬ ‫ﺒﺎﻋﺔ‬

‫ﺔﻓ‬ ‫ﺼﺼ‬

‫ﺼﺼﺔ‬ ‫ﻓﻲ ﻋﺎ‬ ‫ﻟﻢ ﺍﻟﻄﺒﺎ‬ ‫ﻋﺔ ﻓﻲ ﺍﻟ‬

‫ﻓﻲ‬

‫ﻋﺎﻟ‬ ‫ﻢ ﺍﻟ‬

‫��‬

‫��‬ ‫��‬ ‫��‬

‫��‬

‫�‬ ‫��‬

‫��‬

‫��‬ ‫��‬

‫ﻐﺔ‬ ‫ﺒﻠﻴﺔ‬ ‫ﻢ ﺍﻟﻠ‬ ‫ﺴﺘﻘ‬ ‫ﻗﺴ‬ ‫ﺍﻟﻤ‬ ‫ﻓـﻲ‬ ‫ﺕ‬ ‫ﻗـﺮﺃ‬ ‫ﺘﻮﺟﻬﺎ ﻠﻴﻒ‬ ‫ﺇ‬ ‫ﺍﻟﻤﺒ‬ ‫ﺍﻟ‬ ‫ﺍﻟﺘﻐ‬ ‫ﻣـﺎﻡ‬ ‫ﻳﺮ ﻋﻦ ﻗﺎﺕ‬ ‫ﻘﺮ‬ ‫ﺑﻄﺎ‬ ‫ﻮﻟـﻰ ﺯ ﺎﻓـﺔ‬ ‫ﺗ ﺴﻮﻕ‬ ‫ﺍﻟﺠ‬ ‫ﺗﺘ‬ ‫ﻴﻮﺯ« ﺎﻋـﺔ‬ ‫ﻟ‬ ‫ﻒﻧ‬ ‫ﺍﻟﻄﺒ‬ ‫»ﺟﻠ ﺘﻤﺎﺩ‬ ‫ﻲ ﺇﻋ‬ ‫ﻓـ‬

‫ﻓـﻲ ﻗ‬ ‫ﺍﻟﺸﺮﻕ‬ ‫ﺇﻗـﺮﺃ‬ ‫ﺤﻒ ﻓﻲ‬ ‫ﺷﺮﻭ ﺍﻟﺼ‬ ‫ﻟﺘﻲ‬ ‫ﻧﺎ‬ ‫ﺍﻟﺘﻄﻮﺭﺍﺕ ﺍ ﺍﻟﻤﻨﻄﻘﺔ‬ ‫ﻳﻜﺸﻔﻮﻥ ﺤـﻒ ﻓـــﻲ‬ ‫ﻋـﺔ ﺍﻟﺼ‬ ‫ﺻﻨﺎ‬

‫ﺴﻢ ﺍﻟ‬

‫ﻌــﺮﺑﻴـﺔ‬ ‫ﻠﻐﺔ ﺍﻟ‬

‫ﺷﻬﺪﺗﻬﺎ‬

‫ﺍﻷﻭﺳﻂ‬

‫ﺎﺩﺭﺓ‬

‫��‬ ‫��‬ ‫��‬ ‫��‬

‫��‬

‫��‪50‬‬

‫��‬

‫��‬ ‫��‬

‫��‬

‫ﺮﺑﻴـﺔ‬ ‫ﺍﻟﻌــ‬

‫��‬ ‫�� ‬ ‫�� ‬ ‫��‬

‫��‬ ‫��‬ ‫��‬ ‫��‬ ‫��‬ ‫��‬ ‫��‬ ‫��‬

‫��‬ ‫� �� ‬ ‫�� ‬ ‫�� ‬ ‫�� ‬ ‫�� ‬ ‫‪�� th‬‬ ‫� �� ‬ ‫�� ‬ ‫��‬ ‫��‬ ‫�‬

‫��‬

‫��‬ ‫��‬

‫��‬

‫��‬ ‫��‬ ‫�� ‬ ‫�� ‬ ‫�� ‬ ‫�� ‬ ‫��‬ ‫��‬ ‫�‬

‫��‬ ‫��‬ ‫��‬ ‫��‬

‫��‬

‫��‬ ‫��‬ ‫��‬ ‫��‬

‫��‬

‫��‬ ‫��‬ ‫��‬

‫��‬ ‫��‬

‫�� ‬ ‫�� ‬ ‫��‬ ‫��‬

‫��‬ ‫��‬ ‫��‬ ‫��‬

‫��‬

‫��‬ ‫��‬

‫��‬ ‫�� ‬ ‫��‬ ‫�� ‬ ‫�� ‬ ‫��‬ ‫��‬ ‫�� ‬ ‫�� ‬ ‫��‬ ‫��‬

‫��‬ ‫��‬ ‫��‬ ‫��‬ ‫��‬ ‫��‬ ‫��‬

‫��‬

‫��‬ ‫��‬

‫��‬

‫��‬ ‫��‬ ‫��‬

‫��‬

‫��‬ ‫��‬ ‫��‬

‫��‬

‫��‬ ‫��‬ ‫��‬ ‫��‬ ‫��‬ ‫��‬

‫��‬ ‫��‬

‫��‬

‫��‬ ‫��‬

‫��‬ ‫��‬ ‫��‬

‫��‬

‫��‬ ‫��‬ ‫��‬

‫��‬ ‫��‬

‫��‬

‫‪Reports‬‬

‫��‬ ‫��‬

‫��‬

‫��‬ ‫��‬

‫��‬

‫�� ‬

‫�‬ ‫��‬

‫��‬ ‫��‬ ‫��‬

‫��‬

‫ﻃﺒﺎ‬ ‫ﻟﻮ‬ ‫ﺮﺑﻴـﺔ‬ ‫ﻋـﺔ ﺍﻷﻓﺮﺥ ﻳــﺐ‬ ‫� �� ‬ ‫�� ‬ ‫ﻓﻲ ﻣ‬ ‫�� ‬ ‫�� ‬ ‫ﺗﻘﺮﻳﺮ‬ ‫ﻮﺍﺟﻬﺔ‬ ‫ﻣﻠﺨ‬ ‫�� ‬ ‫ﻃﺒﺎ‬ ‫�� ‬ ‫ﺺ‬ ‫ﻋـﺔ ﺍﻟ‬ ‫�‬ ‫ﻋﻦ‬ ‫�� ‬ ‫�� ‬ ‫ﻮﻳـﺐ‬ ‫ﻣﺆﺗ‬ ‫ﻤﺮ ﺇ‬ ‫��‬ ‫ﻓﺮﺍ ﺍ‬ ‫�‬ ‫�� ‬ ‫ﻟﺸﺮﻕ‬ ‫��‬ ‫��‬ ‫�‬ ‫�‬ ‫ﺍﻷﻭ‬ ‫�� ‬ ‫�‬ ‫�‬ ‫ﺳﻂ‬ ‫�� ‬ ‫��‬ ‫�� ‬ ‫�� ‬ ‫��‬ ‫�‬ ‫ﺇ‬ ‫�� ‬ ‫�� ‬ ‫ﻗـﺮﺃ ﻓـﻲ ﻗ‬ ‫�� ‬ ‫ﺴﻢ ﺍﻟﻠﻐﺔ‬ ‫�� ‬ ‫�‬ ‫ﺍﻟﻌــﺮﺑﻴـﺔ‬ ‫ﻣﺼﺮ‬ ‫� ��‬ ‫ﺗﺸﻬﺪ ﺇ‬ ‫�� ‬ ‫ﺭﺗﻔﺎﻋﴼ ﻓﻲ ﺍﻟ‬ ‫ﻃﺒﺎﻋﺔ ﺍ‬ ‫�� ‬ ‫ﻄﻠﺐ ﻋﻠﻰ‬ ‫ﻟﻨﻔﺚ ﺍﻟ‬ ‫��‬ ‫ﺤﺒﺮﻱ ﺑﺎﻟ‬ ‫�� ‬ ‫ﺤﺠﻢ ﺍﻟﻜﺒﻴﺮ‬ ‫��‬ ‫ﻣﻌﺮﻛــﺔ‬ ‫�� ‬ ‫ﺒـﺎﻋــﺔ ﺑﻏــﺰﺓ ﺗﺼﻴــﺐ ﺻﻨﺎﻋــﺔ ��‬ ‫ﺍﻟﻄ‬ ‫��‬ ‫�‬ ‫�� ‬ ‫��‬ ‫ﺸــﻠﻞ ﺗـــﺎﻡ‬ ‫�� ‬ ‫��‬ ‫��‬ ‫��‬ ‫�� ‬ ‫��‬ ‫�� ‬ ‫��‬ ‫��‬ ‫�� ‬ ‫��‬ ‫�� ‬ ‫�� ‬ ‫�� ‬ ‫�� ‬ ‫��‬ ‫��‬ ‫�‬ ‫��‬ ‫��‬ ‫��‬ ‫��‬ ‫�� ‬ ‫��‬

‫��‬ ‫��‬

‫ﺇﻗـ‬ ‫ﺮﺃ ﻓـ‬ ‫ﻲﻗ‬ ‫ﺴﻢ‬ ‫ﺳــﺆﺍ‬

‫ﺍﻟﻠﻐﺔ‬

‫ﺍﻟﻌــ‬

‫ﺮﺑ‬ ‫ﻴـﺔ‬

‫��‬

‫ﻴـ‬ ‫ﺸﺮ‬ ‫ﻕﺍ ﺔﻟ‬ ‫ﺼ‬ ‫ﻷﻭﺳﻂ ﻨـﺎﻋـ‬

‫ﺔ ﺍﻟ‬ ‫ﻄﺒﺎ‬ ‫ﻋ ـﺔ‬

‫�‬ ‫��‬ ‫��‬ ‫��‬ ‫�� ‬ ‫��‬ ‫�� ‬ ‫�� ‬ ‫�� ‬ ‫��‬ ‫��‬ ‫�� ‬ ‫�� ‬ ‫��‬ ‫�� ‬ ‫�� ‬ ‫�‬ ‫��‬ ‫�� ‬ ‫��‬ ‫��‬ ‫��‬ ‫� ��‬ ‫�� ‬ ‫�� ‬ ‫�� ‬

‫��‬ ‫��‬ ‫��‬

‫��‬ ‫�‬ ‫�‬ ‫�� ‬ ‫�‬ ‫�� ‬ ‫�‬ ‫��‬ ‫��‬ ‫ﺇﻗـ‬ ‫ﺮﺃ‬ ‫ﻓـ‬ ‫ﻃﺒﺎ‬ ‫ﻲﻗ‬ ‫ﺴ‬ ‫ﻋﺔ‬ ‫ﻢﺍ‬ ‫ﻓﺘﺮﺍ‬ ‫ﺍﻟﺘﻘ‬ ‫ﻟﻠﻐ‬ ‫ﻓـ ـﻲ ﺕ ﻣﻮ ﺎﻭﻳ ـ‬ ‫ﺔ ﺍﻟ‬ ‫ﻢ‪:‬‬ ‫ﺍﻟ‬ ‫ﻌــ‬ ‫ﺳﻤ‬

‫ﻝﺍ‬

‫��‬ ‫��‬

‫��‬

‫��‬ ‫��‬

‫��ﻷﻭﺳﻂ‬ ‫ﺍﻟ��‬ ‫ﺸﺮﻕ ﺍ‬ ‫ﻲ‬ ‫ﻓ��‬

‫ﻋﺔ�‬ ‫ﻋﺎﻟﻢ ﺍﻟﻄ�ﺒﺎ��‬ ‫ﻲ‬ ‫ﺼﺔ ﻓ ﻂ‬

‫��‬ ‫��‬ ‫��‬ ‫��‬ ‫��‬ ‫�‬ ‫�‬

‫��‬ ‫��‬ ‫��‬ ‫��‬

‫��‬ ‫�� ‬ ‫�� ‬ ‫� �� ﻣﺠ‬ ‫ﻠﺔ ﻣﺘﺨ‬

‫ﻣ‬

‫ﺠﻠﺔ‬

‫ﻣﺘ‬ ‫ﺨﺼ‬ ‫ﺼﺔ‬

‫ﻣ‬ ‫ﺠﻠ‬

‫ﺔﻣ‬ ‫ﺘﺨ‬

‫ﺼ‬

‫ﺼ‬ ‫ﺔﻓ‬ ‫ﻲﻋ‬ ‫ﺎﻟﻢ‬

‫��‬ ‫��‬

‫��‬

‫��‬ ‫��‬

‫‪P. O. B o x 5 0 2 1 8 3 - D u b a i M e d i a C i t y - UA E , Te l : + 9 7 1 4 3 9 1 1 2 1 0 , Fa x : + 9 7 1 4 3 9 0 9 5 6 1 , E m a i l : i n f o @ m e p r i n t e r. c o m , w w w. m e p r i n t e r. c o m‬‬

Infocus Market Trends

LOOKING BEYOND THE

RECESSION

ME Printer December 2009

Regional printers revive marketing strategies, place focus on innovation

More than one year of the recession has passed and speculation has not yet died on what the coming few months hold. The window of doubt may have contracted but the burning question remains: Are we doing it right? past year. “During September last year when the news about global recession broke out and everybody panicked, we faced uncertainties in how to plan our budgets. However, a year has passed, and the expected unfavorable and worst-case scenarios have not yet materialized. Although there has been a decline in turnovers, the overall situation is not as bad as what the doom and gloom sayers were trying to make us believe. There were also some rumors that many printers will go out of business but after one year, I challenge everyone to name three print houses that were closed down during 2009.” He adds, “I believe the market conditions now are favorable for

Director of Sarawat Designers and Printers, KSA, & Head of the Printers Committee at the Jeddah Chamber of Commerce and Industry, sums up the direction in which the Saudi print industry is heading, “The year 2008 was highly rewarding. The economic downturn has not yet become a major issue in terms of business and orders. However, in order to remain competitive, the current times call for measures such as increased focus and resources on quality, customer relationships, and the inevitable downsizing.” Zahir Hassan, Managing Director of Dubai-based Power Print, oﬀers a perspective into the dynamics of the print production and the challenges faced by printers in UAE.

Ahmed Bin AlShaikh Chairman, Printing and Publishing Group (PPG)

Abdul Aziz Al Ghamdy Head of the Printers Committee at the Jeddah Chamber of Commerce

Zahir Hassan Managing Director Power Print, Dubai

to undercutting prices; however, experts suggest that it is worth the effort for businesses to employ all available options such as brand building, better marketing, free consultation, after-sales services and many more. We ask printers what has changed in terms of business fundamentals and their overall outlook about the future of the industry. Ahmed Bin AlShaikh, Chairman of Printing and Publishing Group (PPG), recollects the panic and anxiety that defined much of the global financial crisis throughout the

fresh investment. First of all, because everything is cheaper now, and by the time new equipment is delivered and commissioned, at least six months to one year would have passed, which I believe will be enough time for the economy to improve signiﬁcantly.” Printers in Saudi Arabia have a reason to cheer. The country’s economy has been comfortably shielded against the downturn, and among the thriving businesses, print houses continue to perform well. Abdul Aziz Al Ghamdy, Managing

“The current situation is not as bad as what we feared. People tend to get worried over speculation. It is encouraging that printers are now careful about their expansion plans. They look into every aspect of cost cutting. Unnecessary operations costs have been cut drastically and there is now more focus on eﬀective management of available resources.” According to Zahir, the future looks all the more bright for the Dubai market, which is now witnessing a larger influx of tourists from around the globe. “I believe

Most printers and publishing houses in the Middle East have so far opted to retain brand value and price

ME Printer December 2009

Undoubtedly, the biggest impact of the downturn on sales is that it takes longer for a customer to make buying decisions. Clients will begin to expect more for their money and businesses that oﬀer exceptional customer service, faster delivery times and ﬂexible payment options can expect to get the upper hand. Marketing plans need to be more aggressive and more comprehensive than ever. Most printers and publishing houses in the Middle East have so far opted to retain brand value and price, but have downsized the number of employees and overtime hours in order to remain competitive. In a weak economy, it is easy for business to fall prey

Infocus

ME Printer December 2009

The right pricing strategy can help a company compete and even thrive during difficult economic times

Market Trends we’re past the worst stage. Business in Dubai will bounce back. One of the key factors responsible for this is improvement in infrastructure, which directly leads to better tourism potential. Now there are more reasons for the global community to visit Dubai. Increase in tourism will automatically create demand for commercial printing.”

The ‘Price factor’ alone is in itself a challenging situation for printers during an economic downturn. It is therefore common to see companies simply cut prices to attract more sales. The right pricing, however, can help a company compete and even thrive

Some of the measures we have adopted include oﬀering designing services for free. We have also been negotiating for lower prices with our suppliers.” Nayla Khoury, Technical Sales Engineer at Heidelberg Lebanon does not see a price war happening in the Lebanese industry because of small overlapping markets and diverse portfolios. The best solution, according to her is to optimize operational procedures and avoid money-draining ventures. Noor Ahmed Khan, Manager at Technical Printing Press in Saudi Arabia, echoes the above statement: “The most ideal step to continue serving the customer’s requirements and maintaining the expected high quality. It would be futile to get involved in a price

Mamoun Kotob Managing Director of Al-Shurook Printing & Packaging, Jordan

Nayla Khoury Technical Sales Engineer Heidelberg Lebanon

during difficult economic times. Marketing Gurus advice against discounting products or services in order to compete, especially prices on high-value products. Prices cut now, according to them, will affect a company’s profitability and image when an upturn occurs. But printers may face the dilemma of how to justify a particular price range. Strengthening customer relationships and focusing on a company’s competitive advantage must top the list of priorities for printers figuring out how to gain that edge. Our survey poses the question that printers everywhere will eventually have to tackle: Is a price war on the horizon? Mohamed Aboukhalid, General Manager of Kuwait-based Al Khat Press says, “Pricing is a serious issue and we have seen some prices falling as low as the cost price. It will be more fruitful in the long run if we focus on timely delivery and high quality of products and services.

war even if it has been started by competitors.” PPG chairman Ahmed Bin AlShaikh comments, “I don’t believe dropping the price is a good long term strategy. Some printers who had a considerable inventory of papers and were facing with decreasing paper price worldwide had to slash their prices. Others who had loans and other ﬁnancial commitments had to lower their prices or concentrate on customers who pay less but pay on time.” He adds, “The good think about the recession is that printers tried to cut down costs and become more efficient. In our case, we changed out client portfolio and focused on other sectors that were not severely hit by the slowdown. We also enhanced our services. However we did not lower our prices.” Zahir Hassan agrees that a price war, although not a solution, cannot be entirely eliminated. “Out of panic, several printers have reduced prices drastically. Due to

THE PRICING DILEMMA

the excess capacity, the prices tend to go down. One of the pressing issues for printers during a crisis is that machines cannot remain idle, especially after heavy investment. However, passion alone will drive the industry forward.”

INDUSTRY ASSOCIATIONS

A voice for the industry that calls for ethical standards, quality and best practices can grow into a mass movement if executed in a well defined and timely manner. Printing Industry associations serve manufacturers, suppliers and users through frequent release of market reports and provide training in the form of seminars and workshops. The need of the hour is to work together for a profitable future. Also, competitors may find it worthwhile to discuss common issues and formulate guidelines together. Dubai is among the few markets in the Middle East that can boast of an active industry association of printers and publishers. The Printing and Publishing Group (PPG) of the Dubai Chamber of Commerce and Industry (DCCI) is increasingly supporting educational drives by organizing seminars in cooperation with print equipment manufacturers and software developers. The annual Print Award is a success story that has contributed to better quality standards among printers and publishers. The upcoming edition of the award titled ‘Dubai International Print Award’ will for the first time see participation from beyond the GCC countries. Ahmed Bin AlShaikh believes that the role of industry associations might be more crucial than ever. “Associations such as PPG can interact with the government and lobby on behalf of the industry for the common interests of all. For example, we have discussed many issues with different government bodies such as the Ministry of Labor regarding issues and regulations that affect printers’ businesses, such as the issue of academic certificates required for people who want to work in UAE. We convinced them to exclude the printing industry from this law,” he says. Nayla Khoury comments, “A dialogue between all the players in the print media industry is most certainly beneficial to all parties. I would say the active

participation of government associations and ministries will be crucial in order to address pressing issues and concerns. There is a consensus among distributors and print shops that the most important factor is the support of the government for the printing industry, especially because of what it represents in the Lebanese history.” While there’s no doubt that the role of trade associations is very important and that they can go a long way in benefiting the industry as a whole, AlShaikh points out that in reality even associations have their own limitations in the mechanism of pricing because there are infinite of variables when it comes to pricing and each print business has its own set of formulas and priorities.” Mamoun Kotob, Managing Director of Jordan-based Al-Shurook for Printing & Packaging, points out that printing associations have yet to make a mark in Jordan to be taken seriously. “Meetings and seminars are held to discuss issues and find solutions; however, unfortunately, none of them have

yielded the desired results. One of the reasons why their role has not gained prominence could be that the Jordanian market is relatively small and therefore, the impacts of the crisis have not been a major deterrent to our activities.”

GROWTH THROUGH INNOVATION

The future looks bright for manufacturers who use more sustainable materials and consume less energy. With the already increasing demand for recycled paper, it won’t be long when the abovementioned services become benchmarks for printers seeking an entry into the industry. For those already established, there is the priceless factor of technology experience and industry know-how; however, the margin of competitive advantage gained over the years begins to shrink if due importance is not given to customer and after-sales services and new marketing strategies. Nayla Khoury says that at Heidelberg Lebanon, extra attention is being paid to the ‘3 S’ business

strategies—service spare parts and supplies—as they will ensure both longer service life of the equipment at the client print shop as well as secure constant returns. Mamoun Kotob of Al-Shurook adds, “Our major strategy is to maintain our quality level, and we are working towards improving our product quality through investment in machines and tools, which is sure to pay off in the long run. Furthermore, it will help optimize production capacity and reduce losses. We usually invite our customers to visit our site and observe our production line so that through their feedback we can systematically improve and provide higher quality assurances.” Zahir Hassan believes that marketing of print products must be enhanced further to attract customers. This should include detailed production planning and minimization of waste material. He also indicates that some printers have started looking beyond the UAE, to other markets such as Qatar.

The margin of competitive advantage gained over the years begins to shrink if due importance is not given to customer and after-sales services and new marketing strategies

Subscription Form Subscription Form

Middle East Print Communication Magazine

Please start my one year subscription to ME Printer. Mailing address (Please ﬁll using CAPITAL Letters): First name:

Last name:

Job title:

Company name:

Company’s activity:

Postal address:

P.O. Box:

City:

Zip/Postal Code:

Country:

Tel:

Fax:

Mobile:

E-mail:

Website:

Payment terms UAE:

Bank Transfer

Cheque payable to ME Printer FZ LLC

Other Countries:

Bank Transfer

Draft payable to ME Printer FZ LLC

ME Printer FZ LLC- A/C# 0079-183781-001 - Emirates International Bank - Jumeira Branch – Dubai UAE - SWIFT # EBILAEADJUM Rates for annual subscription: UAE 180 AED, Saudi Arabia 180 SAR, Kuwait 14.5 KWD, Qatar 180 QAR, Egypt 225 EGP, Lebanon 54,000 LBP, Jordan 18 JOD, Bahrain 18 BHD, Oman 18 OMR, Syria 1,350 SYP, Yemen 1,800 YER, Other countries USD 50 Please conﬁrm payment through fax, post or e-mail. Kindly allow 4-6 weeks for delivery of your ﬁrst issue. P.O.B ox 5 0 2 1 8 3 - Dubai-UAE, Tel: +971 4 3911210, Fa x : + 9 7 1 4 3 9 0 9 5 6 1 , E m a i : s u b s c r i b e @ m e p r i nte r. co m , w w w. m e pr inter.com

Finishing Line

BE LIKE A MEERKAT!

ME Printer December 2009

Rod Hayes Technical Editor

We have come to the end of yet another year and I am convinced beyond any shadow of doubt that the year now has only 250 days; how else can the speed of the year’s passing be accounted for unless someone has nicked more than 100 days? This is a sophism as old as time itself, but there are more recent verbal ticks that return each year at this time with the same surety as the Earth revolving around the sun; the annual ritualised recapitulation of the outstanding events of the past year. Always self-opinionated, most have little relevance because of the way such recapitulations look backwards rather than forward. Are you like me, more concerned with what are the likely happenings in the coming year that will have a significant effect on how business is done, how well our children will be educated and will older relatives whom we love dearly will continue to enrich our lives? Clearly we mustn’t be dismissive of the past year; there were many happenings and events that took place noteworthy in some way, ones that had an affect on our lives that will be remembered and recalled with affection or distaste dependent on how such events impacted on you. Looking forward rather than back, this past year will have given us room for hope. Many of the most important manufacturers have got their houses in order and are now trading with income more closely in balance with costs, a situation that hasn’t been the case for many

years. Some manufacturers by taking advantage of government grants have used this past year to have a clear out of excess capacity and to rid their stables of diversity to enable a concentration on a core range of products and common platforms. Bankers and ﬁnanciers have been putting all the bad eggs in to one fairly large basket and put a charge over them. This means balance sheets for the past year taking a massive hit, but future write downs will now be spread in such a way that the bad eggs are dealt with in the coming years in the same way as you eat an elephant or a camel; a mouthful at a time. Companies and manufacturers whose shareholding are in the public domain such as Heidelberg, KBA, Kodak, Goss and Xerox to cite a few, have had a pretty torrid time over the past year as much brought about by their clients unable to get satisfactory credit packages, but this is beginning to ease. But looking ahead rather than back, it is difficult not to having a nagging feeling that the past 18 months have presented a sea change in the way printers will carry out their business in the coming year. The days of buying a six colour plus coater sheetfed B1 press and thrashing it 24/7 churning out commercial process colour work are possibly numbered. There are enough decent presses of this kind already in the market place to satisfy the demand for many years to come, particularly in ﬁrst

tier economies such as the UAE. In these economies the past year has established that the demand for commercial colour work has matured and if anything has begun to decline. A diﬀerent story admittedly is the case in countries like Iran, Saudi Arabia, Egypt and many North African countries. Here the population is heavily tilted towards people younger than 30 and this creates a demand for print in all its many guises and demand will remain strong their as the thirst for textbooks and magazines is set strong for many years yet. What notable pointers for the future has the past year thrown up? To me, the growth of social web sites has been phenomenal and is sucking advertising away from traditional channels, leaving the suggestion that magazines in particular are unlikely to be able to counter this loss of revenue until the pattern of migration has stabilised. And advice for the coming year? Be like a Meerkat, get your head up and seek for new opportunities, but be ready to get back in the burrow as soon as danger threatens.

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

Tel: +971 4 391 1210 Fax: +971 4 390 9561 classiďŹ ed@meprinter.com

ME Printer December 2009

Jobs Situations Wanted Sales Manager MBA, with 20 years exp. (1+ yrs. in UAE) in steel, fabrication, machinery, contracting, building materials, printing, packing, FMCG, NOC available, seeks placement. Call 050-1081208. POTOMAC/CERUTTI MACHINE OPERATOR 5 years experience in gravure printing with 3 years diploma of printing & graphic arts. Experience on rotomac & cerutti machine. Seeks for good position Mobile : +923214321137 Home : +92(042)7596966 CTP OPERATOR 10 years experience on CTP machine with 3 years Diploma in printing & graphic arts. Good Knowledge in Esko graphics software such as Station, Plato and also able to change the CTP diode laser. Experience on digital imager used for photopolymer plates, engraver for rotocylinder making. Seeks for good position

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place Tel: +971 4 391 1210 Fax: +971 4 390 9561 classiﬁed@meprinter.com

Mobile: +923334150021, Home: 92(042)7441829 An experienced Printing Engineer, seeks suitable position in a reputed printing / material supplies Co. Call 056-6925895 Production / Prepress Manager 35 yrs, BE-Printing Indian Male working as Prepress Manager in GCC. 12 yrs of hands-on working experience in Prepress, Newspaper, Commercial Web fed and Sheetfed, Security and Digital Printing Seeks for good position Email: kausik1974@rediﬀmail.com Polar Professional Operator. Indian Male, Age 44, with more than 15 years of experience in polar 115 e, 137 e and other guillotine operators and 10 years UAE experience in binding related ﬁeld, Seeks for good position. Email: a4murali@yahoo.com Printing Production Executive. Indian Male, with D/L, seeks job in printing sales & marketing. Contact Phone: 050-7184402 / E-Mail: haridas.kunnath@gmail.com. CTP Operator & CTP Job coordinator. Indian(kerala) male Age 28 with 5 years experience in CTP operating system. Good knowledge in all concept of prepress techniques and page lay outing (mounting) and color management. Ready to relocate anywhere in middle east. Kindly contact: pookodan5@yahoo.com

experience in the full range of visual medium, providing high quality graphics solutions as well as managing trademark equities and ensuring consistency in the marketplace. Expertise in Adobe Photoshop CS (Advanced), Illustrator and In Design. Seeks for a good opportunity. For detailed CV Please contact: +971 50 8945894 / E-mail: watfasy_0078@hotmail.com Graphic Designer Tunisian women, with 14 years experience in Gravure Printing for Flexible Packaging Company. Presently Working in Pre-print department, specialist in Photoengraving steps before engraving cylinders with well qualiﬁed and wide knowledge in the Helio-Printing domain. Expertise in Adobe Photoshop, Illustrator and Art-Pro. Practice good Arabic, French and English seeks for a good opportunity. For detailed CV Please contact: +216 22 616 180 / E-mail: chema. baklouti@yahoo.fr. Graphic Designer Indian Male with More than 16 years of Professional Experience including 10 Years in U.A.E hands-on design experience including magazine publishing and advertisement. Practice good English seeks for a good opportunity. For detailed CV Please contact: +971 50 7648845 / E-mail: sujunc@gmail.com Production Manager 33 yrs, Indian Male, seeks position of Print Production Manager or any suitable position. Email: kavurusr_75@yahoo.co.in or Contact: +966 551219473.

Machine Operator Indian Male with More than 10 years of experience as Machine Operator now seeking for a good opportunity. For Detailed CV Contact: +971 50 3546703 / Email: musthafam48@yahoo.com Graphic Designer Syrian Male, with 6 years of

Large Format Printer Operator Allan G. Ramos, Filipino, looking for a job as a Large Format Printer Operator. Knowledgeable for indoor and outdoor machines, preparing ﬁle and knowledge how to use software’s such as Adobe Photoshop, Corel Draw, Illustrator... contact no: 050-7358466 or email at aljanmari@gmail.com

Technical Operator My name is Sameh Sobhy, with more than 6 years experience in the filed of rebuilding of second hand machinery for rotogravure cylinder making and other service (chemical analyses for plating tanks looking for a good opportunity. Contact - Email: samehkhala@yahoo.com / Tel: 00202 22411238 Printing Machine Operator Pakistani Male with Diploma in Printing and Graphic Arts. Having More than 2 years of experience as Printing Machine Operator now seeking for a good opportunity. For Detailed CV Contact: 0334-4193370 / Email: adnanhameed87@gmail.com Production Manager: Indian Male with 17 Years Experience in Printing & Packaging field able to handle Offset Machines, Roto Gravure, Flexo Graphy, Folder & Gluer, and Cutting & Greasing Machines. Now seeking for a good opportunity. For Detailed CV Contact: + 91 98400 65936/ Email: Plravi2u@gmail.com Fresher to Printing Industry. Indian Male, University Topper throughout B.E. (Printing) right now looking for a job in printing industry. So please Contact Email: santosh8886@yahoo.co.in. Production Manager / Assistant Production Manager Printing & Publishing Industries, 16 years of experience in production, estimation and client servicing seeks job opening in the same industries, for further Details Contact - 00971 50 5024708 (UAE) / Email: pramod3021@yahoo.co.in

shooting, developing & printing, seeks job. Call 050-1723652. Marketing Manager or Working Partner 14 yrs. experienced available for printing press, advertising or gift supply Co. Contact 0505430456. Keralite, age 28, w/3 yrs. UAE exp. in printing ﬁeld, own car, on residence visa, seeks job. 0557801245

Vacant Positions Production In-charge, with 5+ years experience as a production in-charge in a printing press, reqd. Fax: 04-3471655 Graphic Designer required for a printing company in Sharjah. Send CV to 06-5343261 / decentrobot@gmail.com Sales & Marketing Executive, with 5 years exp. in oﬀset printing works, reqd. Email: blueberrydubai@yahoo.com Graphic Designer Cum Salesman Required in a reputed printing and packaging company in Dubai must have minimum 3 years experience in the same ﬁled. Arabic typing is an advantage. Sales experience in the same industry will have preference Candidates should mention expected salary and Email to: design. packdxb@gmail.com

Printer Operator, with exp. in digital printing, binding & related activities, reqd. Email CV to: jobs@mypronto.ae Graphic Designer required for a printing press in Ajman. Call 050-4762084 / email CV to dreamlpp@yahoo.com Sales Executive required for a printing press in Ajman. Contact 050-6287268 / fax CV to 06-7436934. Graphics Applicators / Helpers, with experience in large format printing, reqd. Email CV to: jobs@vibrations.net Production Manager, with 3 to 4 years of experience, required for a printing press. Please call 0508666106. Sales Executive required for a large format digital printing company. Send CV to: souriana@royalimagegroup.com Accounts Assistant required for a printing press in Sharjah. Salary Dhs 2,000/-. Email CV to sale286@gmail. com Printer, with experience in printing digital photos and knowledge of Photoshop, reqd. Email: roygreen777@yahoo.com Purchase Oﬃcer required for a printing company in Sharjah. Send CV to 06-5344422 / hr@futurepack.ae

Xingraphics Technician wanted in MEA 3 years experience in thermal CTP operation; Troubleshooting & Maintenance experience on either of Kodak, Screen, Agfa, Heidelberg thermal CTP; Familiar with thermal CTP platemaking; Experience in oﬀset sheetfed or webfed printing machine; Fluent in English and good communication;

Professional Photographer & Designer, with 10 yrs. exp. in

No problem to travel in Middle East & Africa region; About Us: With manufacturing facilities in Xindu Industrial Development Zone, Chengdu Xingraphics Co. Ltd, is a leading graphics industry supplier synonymous with excellent customer service, is dedicated to the manufacture, sales and service of thermal plate technology world wide. For more information, please visit our website: www.xingraphics.com

Please send your CV to us at hes@xingraphics.com

ME Printer December 2009

Graphic Designer cum Printer Operator, with 3 yrs. UAE exp. in digital printing Co. 050-3957279.

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

Remarketed equipment Remarketed equipment Colour Machine Operator, SORM 1, required for a printing press in Sharjah. Call 050-6953521. Slitting Operator, with experience in plastic / printing industry, required. Fax CV to 04-8801122. GTO Operator required for a printing press in Abu Dhabi. Send CV to 02-4450945 / hrprints2009@gmail. com

L240sp 2. Akiyama Jprint 2p240 Please Inform Us Details For Available Machines With Speciﬁcation, Best Price, Delivery Time. Email Photos. Contact: S.Kannan (Mobile: +91 9790000133) E-mail : info@suprabhat.com We are urgently looking for the following machines.

Screen Printer required for a screen printing unit of a reputed company in Ajman. Contact 04-3350048.

1. Mitsubishi 3F-6, 1992+ 2. Mitsubishi 3F-6/7/8+LX, 1993+ 3. Mitsubishi 3F/H-4, 1998 ~ 2002 4. Mitsubishi 2F-4/5, 2000+

Digital Printing Operator, with knowledge of digital printers (Roland / Vutek), required for a Co. Fax CV to 04-8872254.

Remarketed equipment Remarketed equipment available for sale available for sale Heidelberg SM102-5P, 5 Colours Heidelberg SM 52-5LX, 5 Colours 72x102 machine, 1991 Model. 36x52 machine,2001 Model. Heidelberg GTO 52-2, 2 Colours Heidelberg GTO 52-2, 2 Colours 36x52 machine, 1992 Model. 36x52 machine, 1992 Model. Heidelberg Varimatrix 105 CS Heidelberg Ti 522006 Model. Die-CuttingStahl machine, Folding machine, 1997 Model. Heidelberg Suprasetter 105 CtP Heidelberg Suprasetter 105 2006 Model. CtP machine, 2006 Model. Heidelberg MOV-P, 4 Colours Polar cutting machine 46x6472machine, 1988 Model. 1980 Model. Roland R 204, 4 Colours Sulby clamp2002 perfect binding machine 52x74single machine, Model. 1985 Model. Heidelberg Gulf Est. Mr. Mahmoud Heidelberg GulfMustafa Est. Remarketed Manager Mr. MahmoudProduct Mustafa P.O.Box 34133 Dubai Manager - UAE Remarketed Product Tel +97134133 4 3477720 174 P.O.Box DubaiExt. - UAE Mob +971 50 424 7080 Tel +971 4 3477720 Ext. 174 mahmoud.mustafa@heidelberg.co.ae Mob +971 50 424 7080 www.heidelberg.com mahmoud.mustafa@heidelberg.co.ae www.heidelberg.com

We are looking for a University Diploma holder who is self-motivated, hardworking and capable of functioning under minimum supervision. The candidate should be dynamic with a result-oriented approach, aged between 22-30 years and should be willing to travel. Proﬁciency in written & spoken English is essential. Previous experience in sales in the graphic art industry and/or Apple Macintosh computers is a must. Please send your CV to: info@itm. ae. Salary expectations should be included in the application. Sales Executive, Required in Dubai (Male / Female) for direct selling of fashion interior and advertising fabric Products. UAE D/L Must, age limit less than 30 years old. Email CV to career@mermaidd.ae Experienced Sales Persons required with at least 2 years knowledge of the digital printing industry for a well established Large Format Digital Printing or Advertising House in Dubai. Please email your CV to pdhrdubai@gmail.com

Machinery Wanted We are urgently looking for Two Colour 2 Over 2 Super Perfector Oﬀset Presses: 1. Komori Lithrone Super Perfector

5. KBA R105-6+LX, 2000+ 6. Miller TP94-2, alcohol dampening 7. Akiyama JP240, 1996+ 8. Osako saddle stitcher 368, 1990+ and Muller Martini 335, 5 cover , 1528cover 9. Stahl folder T66/642 and K66/4KL 1993+ 10. Heidelberg CD102-5, 2005+ or Mitsubishi Daiyamond 3000LS-5, 2005 11.Ryobi 662PFHX ,2000 onward 12.Ryobi 524HX 13.Horizon Booklet maker 14.Aster sewing 1994 onward Contact: Mr. Shin.M.C Tel : +82-2-562-2723 / Fax : +82-2-5621098 / Email : sktra@kornet.net

Machinery for Sale HEIDELBERG SM 102-8P, YEAR 1999, COLORS: 8 PERFECTING; 8/0 4/4, CONSOLE: CP2000, ALCOLOR, TECHNOTRANS, AUTOPLATE, PRESET, AUTOMATIC BLANKET WASHING DEVICE, GRAFIX EXATRONIC DUO PLUS, SHEET DECURLER DIAGONAL REGISTER HIGH PILE. IN PRODUCTION, AVAILABLE INMEDIATELY. Price: Euros 230.000,00 (where is as is) KOMORI L 440 SP ( 4 + 4)

72 x 102 cms.

Available: inmediately.

Price: Euros 105.000,00

Perfecting

Price: Euros 55.000,00 (whwre is as

Recondition 12/2008.

Year 2001, PQC IV

is).

PDC-S quality control

HEIDELBERG SM 102 FPP

Contact : Fernando de Canivell

S/ APC

Perfecting: 5/0 - 2/3- 1/4

E-mail: fdec@oraf.net

F/ APC

Year: 1984

Tel. +34 93-200-4433

Online CIP - 3

Console: CPC 1.02

Technotrans Beta Z inking unit

Impressions: 157 million

temperature control

Alcolor

Graﬁx Digitronic powde spray

Baldwin, refrigeration and circula-

PRINTING PRESS FOR SALE

Komorimatic

tion

A running printing Press for sale

Circulation and refrigeration

Quick action plate clamps

with Machineries in good condition

All 3 washers (Blancket, Roller and

Graﬁx Exactomat

in one of the emirates of UAE. Seri-

cylinder)

In production

ous Buyers can Contact Mr. Perera.

Impressions: 74 mm.

Available: inmediately

Mob: 050-6317781 / E-Mail:

In production

Price:52.000,00 (where is as is)

majidpp@emirates.net.ae

Available: inmediately

HEIDELBERG SM 52 - 4 + (PLUS

Price: 295.000,00 (where is as is).

VERSION)

PRINTING PRESS FOR SALE

HEIDELBERG SM 74-2

Year: 1996

Small running printing press for

Year: 1995

37 x 52 cms.

sale: one two color , and one single

Impressions: 170 mm.

Impressions: 58 mm.

color oﬀset machines, 72 cutting

Alcolor.

Console: CPC 1-04 - CP tronic

and other accessories with 3000

Baldwin.

Alcolor Technotrans

sq feet building with sound power

Autoplate.

Autoplate

serious buyers may mail;

Weko.

All 3 washers (Blanket, Roller &

Contact: Mr. Abdurahman,

All 3 washers (Blanket, Roller &

Cylinder)

Mobile: 050-4972669 / Email:

Cylinder).

In production

fathahim@gmail.com

In production

Available: inmediately.

M i d d l e

E a s t

P r i n t

Investment Opportunities:

C o m m u n i c a t i o n

Find comfortable job situations, post investment opportunities, invite investors and buy and sell ... in the Middle East market place

‫ﻗﺴﻴﻤﺔ ﺍﺷﺘﺮﺍﻙ‬

.‫ﺍﻟﺮﺟﺎﺀ ﺇﺿﺎﻓﺔ ﺍﺳﻤﻲ ﺇﻟﻰ ﻗﺎﺋﻤﺔ ﺍﳌﺸﺘﺮﻛﲔ ﻟﻌﺎﻡ ﻛﺎﻣﻞ‬ :‫ﺍﳌﺴﻤﻰ ﺍﻟﻮﻇﻴﻔﻲ‬ :‫ﺍﻻﺳﻢ ﺍﻟﻜﺎﻣﻞ‬ :‫ﻧﺸﺎﻁ ﺍﻟﺸﺮﻛﺔ‬

:‫ﺍﺳﻢ ﺍﻟﺸﺮﻛﺔ‬

:‫ﺍﻟﺮﻣﺰ ﺍﻟﺒﺮﻳﺪﻱ‬

:‫ﺍﻟﻌﻨﻮﺍﻥ‬

:‫ﺍﻟﺪﻭﻟﺔ‬

:‫ﺍﻟﻮﻻﻳﺔ‬/‫ﺍﳌﻨﻄﻘﺔ‬

:‫ﺍﳌﺪﻳﻨﺔ‬

:‫ﺻﻨﺪﻭﻕ ﺍﻟﺒﺮﻳﺪ‬

:‫ﻫﺎﺗﻒ ﻧﻘﺎﻝ‬

:‫ﻓﺎﻛﺲ‬

:‫ﺭﻗﻢ ﺍﻟﺘﺤﻮﻳﻠﺔ‬

:‫ﻫﺎﺗﻒ‬

:‫ﺍﳌﻮﻗﻊ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬

:‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬

‫ﻃﺮﻕ ﺍﻟﺪﻓﻊ‬ (‫ )ﻟﻠﻤﺸﺘﺮﻛﲔ ﺩﺍﺧﻞ ﺍﻹﻣﺎﺭﺍﺕ ﻓﻘﻂ‬ME Printer FZ LLC ‫ﺷﻴﻚ ﻣﺼﺮﻓﻲ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ‬

‫ﲢﻮﻳﻞ ﺍﳌﺒﻠﻎ ﻋﺒﺮ ﺍﻟﺒﻨﻚ‬

ME Printer ‫ﺣﻮﺍﻟﺔ ﻣﺼﺮﻓﻴﺔ ﻟﺼﺎﻟﺢ ﺣﺴﺎﺏ‬

ME Printer FZ LLC- A/C# 0079-183781-001 - Emirates International Bank - Jumeira Branch – Dubai UAE - SWIFT # EBILAEADJUM ‫ ﺍﻟﺒﺤﺮﻳﻦ‬،‫ ﺩﻳﻨﺎﺭ‬١٨ ‫ ﺍﻷﺭﺩﻥ‬،‫ ﻟﻴﺮﺓ‬٥٤,٠٠٠ ‫ ﻟﺒﻨﺎﻥ‬،‫ ﺟﻨﻴﻪ‬٢٢٥ ‫ ﻣﺼﺮ‬،‫ ﺭﻳﺎﻝ‬١٨٠ ‫ ﻗﻄﺮ‬،‫ ﺩﻳﻨﺎﺭ‬١٤٫٥ ‫ ﺍﻟﻜﻮﻳﺖ‬،‫ ﺭﻳﺎﻝ‬١٨٠ ‫ ﺍﻟﺴﻌﻮﺩﻳﺔ‬،‫ ﺩﺭﻫﻢ‬١٨٠ :‫ ﺍﻹﻣﺎﺭﺍﺕ‬:‫ﻗﻴﻤﺔ ﺍﻻﺷﺘﺮﺍﻙ ﳌﺪﺓ ﻋﺎﻡ ﻛﺎﻣﻞ ﻟﻜﻞ ﺩﻭﻟﺔ ﺣﺴﺐ ﻋﻤﻠﺘﻬﺎ‬ ‫ ﺩﻭﻻﺭ‬٥٠ ‫ ﺍﻟﺪﻭﻝ ﺍﻷﺧﺮﻯ‬،‫ ﺭﻳﺎﻝ‬١,٨٠٠ ‫ ﺍﻟﻴﻤﻦ‬،‫ ﻟﻴﺮﺓ‬١,٣٥٠ ‫ ﺳﻮﺭﻳﺎ‬،‫ ﺭﻳﺎﻝ‬١٨ ‫ ﹸﻋﻤﺎﻥ‬،‫ ﺩﻳﻨﺎﺭ‬١٨

.‫ ﺃﺳﺎﺑﻴﻊ ﻟﻠﺤﺼﻮﻝ ﻋﻠﻰ ﺃﻭﻝ ﻧﺴﺨﺔ‬٦-٤ ‫ ﻭﺍﻻﻧﺘﻈﺎﺭ ﳌﺪﺓ‬،‫ﺍﻟﺮﺟﺎﺀ ﺇﻋﻼﻣﻨﺎ ﻋﻨﺪ ﺍﻟﺪﻓﻊ ﻋﻦ ﻃﺮﻳﻖ ﺍﻟﻔﺎﻛﺲ ﺃﻭ ﺍﻟﺒﺮﻳﺪ ﺃﻭ ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‬

P. O. B o x 5 0 2 1 8 3 - D u b a i - UA E , Te l : + 9 7 1 4 3 9 1 1 2 1 0 , Fa x : + 9 7 1 4 3 9 0 9 5 6 1 , E m a i : s u b s c r i b e @ m e p r i n t e r. c o m , w w w. m e p r i n t e r. c o m

‫ﺧﻂﺍﻟﺘﺸﻄﻴﺐ‬

‫ﻛﻮﻧﻮﺍ ﻣﺜﻞ ﺍﻟﻤﻴﺮﻛﺎﺕ‬ ‫ﺍﻟﺪﺍﺧـــﻞ ﻭﻫـــﻲ ﺍﻵﻥ ﺗـــﻮﺍﺯﻥ ﺑﻴﻦ ﺍﻟﺪﺧـــﻞ ﻭﺍﻟﻜﻠﻔﺔ‪.‬‬

‫ﻭﻣﺼﺮ ﻭﺩﻭﻝ ﺍﻟﺸـــﻤﺎﻝ ﺍﻹﻓﺮﻳﻘﻲ‪ ،‬ﻓﻤﻌﻈﻢ ﺍﻟﺴﻜﺎﻥ‬

‫ﺃﻣـــﺎ ﺑﻌـــﺾ ﺍﻟﺸـــﺮﻛﺎﺕ ﻭﺍﻟﺘﻲ ﺍﺳـــﺘﻔﺎﺩﺕ ﻣـــﻦ ﻣﻨﺢ‬

‫ﻫﻨﺎ ﻫﻢ ﺩﻭﻥ ﺳﻦ ﺍﻟﺜﻼﺛﻴﻦ ﻭﻫﺬﺍ ﻳﺰﻳﺪ ﺍﻟﻄﻠﺐ ﻋﻠﻰ‬

‫ﺍﻟﺤﻜﻮﻣﺔ ﻓﻘﺪ ﺍﺳـــﺘﻔﺎﺩﺕ ﺃﻳﻀﴼ ﻣﻦ ﺍﻟﺴـــﻨﺔ ﺍﻟﻤﺎﺿﻴﺔ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻓﻲ ﻛﺎﻓـــﺔ ﺟﻮﺍﻧﺒﻬﺎ ﻭﺳـــﻴﺒﻘﻰ ﺍﻟﻄﻠﺐ ﻗﻮﻳﴼ‬

‫ﻓـــﻲ ﺗﺮﺗﻴﺐ ﺍﻟﻄﺎﻗﺔ ﺍﻟﻔﺎﺋﻀـــﺔ ﻭﻟﻠﺘﺨﻠﺺ ﻣﻦ ﺍﻟﺘﻨﻮﻉ‬

‫ﻫﻨﺎﻙ ﻧﻈﺮﴽ ﻟﻠﺤﺎﺟﺔ ﺍﻟﻤﺎﺳـــﺔ ﺇﻟﻰ ﺍﻟﻜﺘﺐ ﺍﻟﻤﻨﻬﺠﻴﺔ‬

‫ﻭﺫﻟـــﻚ ﻛـــﻲ ﺗﺘﻤﻜﻦ ﻣـــﻦ ﺍﻟﺘﺮﻛﻴـــﺰ ﻋﻠﻰ ﺗﺸـــﻜﻴﻠﺔ‬

‫ﻭﺍﻟﻤﺠﻼﺕ ﻟﺴﻨﻮﺍﺕ ﻃﻮﻳﻠﺔ ﻗﺎﺩﻣﺔ‪.‬‬

‫ﺟﻮﻫﺮﻳﺔ ﻣﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻭﺗﻜﻮﻳﻦ ﺃﺭﺿﻴﺔ ﻣﺸـــﺘﺮﻛﺔ‪،‬‬

‫ﺇﺫﴽ ﻓﻤﺎ ﻫﻲ ﺃﺑﺮﺯ ﺍﻟﻤﺆﺷـــﺮﺍﺕ ﺍﻟﺘﻲ ﺗﺮﻛﺘﻬﺎ ﻟﻨﺎ ﺍﻟﺴـــﻨﺔ‬

‫ﺃﻣﺎ ﺍﻟﻤﺼﺮﻓﻴﻮﻥ ﻭﺍﻟﺨﺒﺮﺍﺀ ﺍﻟﻤﺎﻟﻴﻮﻥ ﻓﻮﺿﻌﻮﺍ ﺍﻟﺒﻴﺾ‬

‫ﺍﻟﻤﺎﺿﻴﺔ؟ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟـــﻲ ﻓﺈﻥ ﻧﻤﻮ ﻣﻮﺍﻗـــﻊ ﺍﻹﻧﺘﺮﻧﺖ‬

‫ﺍﻟﻔﺎﺳـــﺪ ﻛﻠﻪ ﻓﻲ ﺳـــﻠﺔ ﻛﺒﻴﺮﺓ ﻭﺍﺣـــﺪﺓ ﻭﺇﺿﻔﺎﺀ ﺗﻐﻴﻴﺮ‬

‫ﺍﻻﺟﺘﻤﺎﻋﻴﺔ ﻛﺎﻥ ﻛﺒﻴﺮﴽ ﻟﻐﺎﻳﺔ ﻭﺳﺤﺐ ﺍﻹﻋﻼﻥ ﻣﻦ‬

‫ﻋﻠﻴﻬـــﺎ‪ .‬ﻭﻫﺬﺍ ﻳﻌﻨـــﻲ ﺃﻥ ﻣﻴﺰﺍﻧﻴﺎﺕ ﺍﻟﺴـــﻨﺔ ﺍﻟﻤﺎﺿﻴﺔ‬

‫ﺍﻟﻘﻨﻮﺍﺕ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ‪ ،‬ﺍﻷﻣﺮ ﺍﻟﺬﻱ ﻳﻮﺣﻰ ﺑﺄﻥ ﺍﻟﻤﺠﻼﺕ‬

‫ﺗﺤﻘﻖ ﺿﺮﺑﺔ ﻛﺒﻴﺮﺓ‪ ،‬ﺇﻻ ﺃﻥ ﺍﻟﺒﻴﺾ ﺍﻟﻔﺎﺳـــﺪ ﺳـــﻴﺘﻢ‬

‫ﻋﻠﻰ ﻭﺟﻪ ﺍﻟﺨﺼﻮﺹ ﻋﺎﺟﺰﺓ ﻋﻦ ﻣﻮﺍﺟﻬﺔ ﺍﻟﺨﺴﺎﺭﺓ‬

‫ﻟﻘـــﺪ ﺑﻠﻐﻨﺎ ﻧﻬﺎﻳﺔ ﻋـــﺎﻡ ﺁﺧﺮ ﻭﺃﻧﺎ ﻣﻘﺘﻨـــﻊ ﻭﺩﻭﻥ ﺃﺩﻧﻰ‬

‫ﺍﻟﺘﻌﺎﻣـــﻞ ﻣﻌﻪ ﻓﻲ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻘﺎﺩﻣﺔ ﺑﺎﻟﻄﺮﻳﻘﺔ ﺫﺍﺗﻬﺎ‬

‫ﻓﻲ ﺍﻟﻌﺎﺋﺪﺍﺕ ﺣﺘﻰ ﻳﺴﺘﻘﺮ ﻧﻤﻂ ﺍﻟﻬﺠﺮﺓ‪.‬‬

‫ﺷـــﻚ ﺃﻧﻪ ﻗﺪ ﻣﺮ ﻋﻠﻰ ﺍﻟﻌﺎﻡ ﻣﺎﺋﺘﺎﻥ ﻭﺧﻤﺴـــﻮﻥ ﻳﻮﻣﴼ‪،‬‬

‫ﺍﻟﺘـــﻲ ﻳﻤﻜﻨﻚ ﻓﻴﻬـــﺎ ﺍﻟﺘﻬﺎﻡ ﻓﻴﻞ ﺃﻭ ﺑﻌﻴـــﺮ ﻓﻲ ﻟﻘﻤﺔ‬

‫ﻭﺍﻟﺴـــﺆﺍﻝ ﺍﻟﻤﻄـــﺮﻭﺡ ﺍﻵﻥ ﻫـــﻮ‪ :‬ﻣﺎ ﻫـــﻲ ﺍﻟﺘﺼﻴﺤﺔ‬

‫ﻭﻟﻜﻦ ﻛﻴﻒ ﻳﻤﻜﻦ ﺗﻔﺴـــﻴﺮ ﺍﻟﺴﺮﻋﺔ ﺍﻟﺘﻲ ﺗﺴﻴﺮ ﺑﻬﺎ‬

‫ﻭﺍﺣﺪﺓ‪.‬‬

‫ﻟﻠﻌـــﺎﻡ ﺍﻟﻘـــﺎﺩﻡ؟ ﻛﻮﻧـــﻮﺍ ﻣﺜﻞ ﺣﻴـــﻮﺍﻥ ﺍﻟﻤﻴـــﺮﻛﺎﺕ )ﺃﻭ‬

‫ﺍﻟﺴﻨﺔ ﻣﺎ ﻟﻢ ﻳﻔﺼﻞ ﺃﺣﺪ ﻣﻨﻬﺎ ﻣﺎﺋﺔ ﻳﻮﻡ؟‬

‫ﻭﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺼﻨﻌـــﺔ ﻭﺍﻟﺘﻲ ﺗﻨـــﺪﺭﺝ ﺣﺼﺼﻬﺎ ﻓﻲ‬

‫ﺍﻟﺴـــﺮﻗﺎﻁ( ﻭﺍﺭﻓﻌـــﻮﺍ ﺭﺅﻭﺳـــﻜﻢ ﻭﺍﺑﺤﺜـــﻮﺍ ﻋﻦ ﻓﺺ‬

‫ﻭﻫـــﺬﻩ ﺍﻟﺤﺎﻟـــﺔ ﻗﺪﻳﻤﺔ ﺑﻘـــﺪﻡ ﺍﻟﺰﻣﻦ ﻧﻔﺴـــﻪ‪ ،‬ﻭﻟﻜﻦ‬

‫ﺍﻟﻨﻄﺎﻕ ﺍﻟﻌﺎﻡ ﻣﺜـــﻞ ﻫﻴﺪﻟﺒﺮﺝ ﻭﻛﻴﻪ ﺑﻲ ﺇﻳﻪ ﻭﻛﻮﺩﺍﻙ‬

‫ﺟﺪﻳﺪﺓ ﻭﻟﻜﻦ ﺍﺳـــﺘﻌﺪﻭﺍ ﻟﻠﻌﻮﺩﺓ ﺇﻟﻰ ﺍﻟﻤﺨﺒﺄ ﻓﻲ ﺣﺎﻝ‬

‫ﻫﻨـــﺎﻙ ﺍﻟﻤﺰﻳﺪ ﻣﻦ ﺍﻟﺤـــﺎﻻﺕ ﺍﻟﺘﻲ ﺗﻌـــﻮﺩ ﻓﻴﻬﺎ ﻛﻞ‬

‫ﻭﺟﻮﺱ ﻭﺯﻳﺮﻭﻛﺲ ﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻻ ﺍﻟﺤﺼﺮ‬

‫ﺗﻬﺪﺩﻛﻢ ﺍﻟﺨﻄﺮ‪.‬‬

‫ﺳـــﻨﺔ ﻓﻲ ﺍﻟﻮﻗﺖ ﺫﺍﺗﻪ ﺑﺴـــﺒﺐ ﺩﻭﺭﺍﻥ ﺍﻷﺭﺽ ﺣﻮﻝ‬

‫ﻗـــﺪ ﻣـــﺮﺕ ﺑﺄﻭﻗـــﺎﺕ ﻋﺼﻴﺒﺔ ﻃﻴﻠـــﺔ ﺍﻟﻌـــﺎﻡ ﺍﻟﻤﺎﺿﻲ‬

‫ﺍﻟﺸـــﻤﺲ ﻭﺍﻟﺘـــﻲ ﺗﻤﺜﻞ ﺍﻹﻋﺎﺩﺓ ﺍﻟﺴـــﻨﻮﻳﺔ ﻟﻸﺣﺪﺍﺙ‬

‫ﺑﺴـــﺒﺐ ﻋﺠـــﺰ ﻋﻤﻼﺋﻬﻢ ﻋﻦ ﻧﻴـــﻞ ﺣـــﺰﻡ ﺍﺋﺘﻤﺎﻧﻴﺔ‬

‫ﺍﻟﺒﺎﺭﺯﺓ ﻣﻦ ﺍﻟﻌـــﺎﻡ‪ .‬ﺇﻻ ﺇﻥ ﺍﻟﻘﻠﻴﻞ ﻣﻦ ﻫﺬﻩ ﺍﻷﺣﺪﺍﺙ‬

‫ﻛﺎﻓﻴﺔ‪ ،‬ﻭﻟﻜﻦ ﻫﺬﻩ ﻫﻲ ﺑﺪﺍﻳﺔ ﺍﻟﺘﺨﻔﻴﻒ ﻣﻦ ﺍﻷﺯﻣﺔ‪.‬‬

‫ﻟـــﻪ ﺻﻠﺔ ﺑﻤﺎ‪ ،‬ﻭﺫﻟﻚ ﻷﻥ ﻣﻌﻈﻤﻬﺎ ﻣﺘﺼﻞ ﺑﺎﻟﻤﺎﺿﻲ‬

‫ﺇﻻ ﺃﻧـــﻪ ﺑﺎﻟﻨﻈـــﺮ ﺇﻟﻰ ﺍﻷﻣﺎﻡ ﻻ ﺇﻟـــﻰ ﺍﻟﺨﻠﻒ‪ ،‬ﻳﺼﻌﺐ‬

‫ﻻ ﺑﺎﻟﻤﺴـــﺘﻘﺒﻞ‪ .‬ﻫـــﻞ ﺃﻧﺘـــﻢ ﻗﻠﻘـــﻮﻥ ﻣﺜﻠﻲ ﺑﺸـــﺄﻥ‬

‫ﺗﺠﻨـــﺐ ﺍﻟﺸـــﻌﻮﺭ ﺍﻟﻤﺰﻋـــﺞ ﺑﺄﻧـــﻪ ﻧﺘﺞ ﻋﻦ ﺍﻷﺷـــﻬﺮ‬

‫ﺍﻷﺣـــﺪﺍﺙ ﺍﻟﻤﺤﺘﻤﻠﺔ ﺧـــﻼﻝ ﺍﻟﻌﺎﻡ ﺍﻟﻘـــﺎﺩﻡ ﻭﺗﺄﺛﻴﺮﻫﺎ‬

‫ﺍﻟﺜﻤﺎﻧﻴﺔ ﻋﺸـــﺮ ﺍﻟﻤﺎﺿﻴﺔ ﺗﻐﻴﻴﺮ ﻛﺒﻴـــﺮ ﺑﻄﺮﻳﻘﺔ ﺗﻨﻔﻴﺬ‬

‫ﺍﻟﻜﺒﻴـــﺮ ﻋﻠﻰ ﺳـــﻴﺮ ﺍﻷﻋﻤﺎﻝ؟ ﺃﻡ ﻣﻬﺘﻤـــﻮﻥ ﺑﻄﺮﻳﻘﺔ‬

‫ﺍﻟﻤﻄﺎﺑﻊ ﻷﻋﻤﺎﻟﻬﺎ ﺧﻼﻝ ﺍﻟﺴﻨﺔ ﺍﻟﻘﺎﻣﺔ‪.‬‬

‫ﻧﺤﺒﻬﻢ ﻛﺜﻴﺮﴽ ﺇﻏﻨﺎﺀ ﺣﻴﺎﺗﻨﺎ؟‬ ‫ﻭﺑـــﻜﻞ ﺗﺄﻛﻴـــﺪ ﻳﺠﺐ ﺃﻥ ﻧﻜـــﻮﻥ ﻣﺘﻘﺒﻠﻴﻦ ﻟﻤﺎ ﺟﺮﻯ‬

‫ﻗـــﺪ ﺑﺎﺗـــﺖ ﻣﻌـــﺪﻭﺩﺓ‪ ،‬ﻓﺜﻤﺔ ﻣـــﺎ ﻳﻜﻔﻲ ﻣـــﻦ ﺍﻟﻤﻄﺎﺑﻊ‬ ‫ﺍﻟﺠﻴﺪﺓ ﻣﻦ ﻫﺬﺍ ﺍﻟﻨﻮﻉ ﺍﻟﻤﻮﺟﻮﺩﺓ ﺃﺻ ً‬ ‫ﻼ ﻓﻲ ﺍﻟﺴـــﻮﻕ‬

‫ﺍﻷﺣﺪﺍﺙ ﺍﻟﺒﺎﺭﺯﺓ ﺑﺸـــﻜﻞ ﻣﺎ ﻭﺍﻟﺘﻲ ﻟﻬﺎ ﺗﺄﺛﻴﺮ ﻣﺒﺎﺷـــﺮ‬

‫ﻟﺘﻠﺒﻴﺔ ﺍﻟﻄﻠﺐ ﻟﺴـــﻨﻮﺍﺕ ﻛﺜﻴﺮﺓ ﻗﺎﺩﻣﺔ ﻻ ﺳـــﻴﻤﺎ ﻓﻲ‬

‫ﻋﻠـــﻰ ﺣﻴﺎﺗﻨﺎ ﻭﺍﻟﺘـــﻲ ﺳـــﻨﺘﺬﻛﺮﻫﺎ ﺑﺎﻟﻤـــﻮﺩﺓ ﺃﻭ ﺍﻟﻜﺮﻩ‬

‫ﺍﻗﺘﺼﺎﺩﻳـــﺎﺕ ﺍﻟﺼـــﻒ ﺍﻷﻭﻝ ﻣﺜﻞ ﺍﻹﻣـــﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ‬

‫ﺍﻟﺴﻨﺔ ﺍﻟﻤﺎﺿﻴﺔ ﻋﻠﻰ ﻋﻼﺗﻬﺎ‪ ،‬ﻓﻘﺪ ﺟﺮﺕ ﺍﻟﻜﺜﻴﺮ ﻣﻦ‬

‫ﺑﺤﺴﺐ ﺗﺄﺛﻴﺮﻫﺎ ﻋﻠﻴﻨﺎ‪.‬‬

‫ﺍﻟﻤﺘﺤـــﺪﺓ‪ ،‬ﻓﻘﺪ ﺑ ّﻴﻨﺖ ﺍﻟﺴـــﻨﺔ ﺍﻟﻤﺎﺿﻴـــﺔ ﺃﻥ ﺍﻟﺤﺎﺟﺔ‬

‫ﻭﺑﺎﻟﻨﻈـــﺮ ﺇﻟـــﻰ ﺍﻷﻣـــﺎﻡ ﻻ ﺇﻟـــﻰ ﺍﻟﺨﻠﻒ ﻓﺈﻥ ﺍﻟﺴـــﻨﺔ‬

‫ﻓﻲ ﻫﺬﻩ ﺍﻻﻗﺘﺼﺎﺩﻳﺎﺕ ﺇﻟﻰ ﺍﻟﻌﻤﻞ ﺍﻟﺘﺠﺎﺭﻱ ﺍﻟﻤﻠﻮﻥ‬

‫ﺍﻟﻤﺎﺿﻴﺔ ﺳـــﺘﻌﻄﻴﻨﺎ ﻓﺴﺤﺔ ﻣﻦ ﺍﻷﻣﻞ‪ ،‬ﻓﺎﻟﻌﺪﻳﺪ ﻣﻦ‬

‫ﻗﺪ ﺗﻨﺎﻣﺖ‪ .‬ﻟﻜﻦ ﺍﻟﻮﺿـــﻊ ﻣﺨﺘﻠﻒ ﻓﻲ ﺍﻟﺤﻘﻴﻘﺔ ﻓﻲ‬

‫ﺃﻫـــﻢ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻤﺼﻨﻌﺔ ﻗﺪ ﺭﺗﺒـــﺖ ﺃﻭﺿﺎﻋﻬﺎ ﻣﻦ‬

‫ﺑﻠـــﺪﺍﻥ ﻣﺜـــﻞ ﺇﻳـــﺮﺍﻥ ﻭﺍﻟﻤﻤﻠﻜـــﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‬

‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ‬

‫‪ME Printer December 2009‬‬

‫ﺗﻌﻠﻴـــﻢ ﺍﻷﻃﻔـــﺎﻝ؟ ﻭﻫـــﻞ ﺳـــﻴﻮﺍﺻﻞ ﺃﻗﺎﺭﺑﻨـــﺎ ﺍﻟﺬﻳﻦ‬

‫ﺇﻥ ﺃﻳﺎﻡ ﺷﺮﺍﺀ ﻃﺎﺑﻌﺔ ﺫﺍﺕ ﺳﺘﺔ ﺃﻟﻮﺍﻥ ﻣﻊ ﻃﻼﺀ ﺗﻐﺬﻳﺔ‬ ‫ﻭﺭﻗـــﺔ ﺑﺎﻟﺤﺠﻢ ‪ B١‬ﻭﺗﺸـــﻐﻴﻠﻬﺎ ﻋﻠﻰ ﻣﺪﺍﺭ ﺍﻟﺴـــﺎﻋﺔ‬

‫ﺭﻭﺩ ﻫﺎﻳﺰ‬

‫‪48‬‬

‫ﻣﺸﻜﻠﺔﻭﺣﻞ‬

‫ﻣﺸﻜﻠﺔ ﻇﻬﻮﺭ ﻋﻼﻣﺎﺕ ﻭﺧﻄﻮﻁ‬ ‫ﺍﻟﺘﺮﻭﺱ ﻋﻠﻰ ﺍﻷﻓﺮﺥ ﺍﻟﻤﻄﺒﻮﻋﺔ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﻻ ﺷﻚ ﺃﻥ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴﺖ ﺗﻌﺘﺒﺮ ﻣﻦ ﺃﻛﺜﺮ ﺍﻟﻄﺮﻕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺘﻲ ﺗﺸﺘﻤﻞ ﻋﻠﻰ ﻣﺘﻐﻴﺮﺍﺕ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ ﻓﻠﻬﺎ ﺣﺼﺔ ﺍﻷﺳﺪ ﻣﻦ ﺍﻟﻤﺸﺎﻛﻞ ﺍﻟﻄﺒﺎﻋﻴﺔ‪.‬‬ ‫ﻭﻗﺪ ﺗﻨﺎﻭﻟﻨﺎ ﻓﻲ ﺳﻠﺴـــﻠﺔ ﻣﻦ ﺍﻟﻤﻘﺎﻻﺕ ﺍﻟﻤﺘﺘﺎﻟﻴﺔ‪ ،‬ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﻫﺬﻩ ﺍﻟﻤﺸـــﺎﻛﻞ‪ ،‬ﻣﻊ ﺗﻮﺿﻴﺢ ﺃﻫﻢ ﺃﺳـــﺒﺎﺑﻬﺎ ﻭﻃﺮﻕ ﻋﻼﺟﻬﺎ‪ .‬ﻭﻓﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﻣﻦ ‪ME‬‬ ‫‪ ،Printer‬ﺇﺭﺗﺄﻳﻨﺎ ﺃﻥ ﻧﺘﻌﺮﺽ ﻭﺑﺈﺧﺘﺼﺎﺭ ﻟﻤﺸﻜﻠﺔ ﻇﻬﻮﺭ ﻋﻼﻣﺎﺕ ﻭﺧﻄﻮﻁ ﺍﻟﺘﺮﻭﺱ ﻋﻠﻰ ﺍﻷﻓﺮﺥ ﺍﻟﻤﻄﺒﻮﻋﺔ ﺩﺍﺧﻞ ﻣﺎﻛﻴﻨﺎﺕ ﻃﺒﺎﻋﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴﺖ‪.‬‬

‫ﺗﻌﺮﻳﻒ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬

‫ﻋﻨـــﺪ ﺍﻟﻄﺒﺎﻋﺔ ﺑﺎﻟﺴـــﺮﻋﺎﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﻤﺘﻨﻮﻋﺔ ﻟﻠﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﺗﻈﻬﺮ ﺑﻌﺾ ﺍﻟﻌﻼﻣﺎﺕ ﻭﺍﻟﺨﻄﻮﻁ ﺍﻟﺘـــﻲ ﺗﻜﻮﻥ ﻣﺘﻮﺍﺯﻳﺔ ﻣﻊ ﺟﻬﺔ ﻭﺣﺮﻑ ﺍﻟﻔﺮﺥ ﺍﻟﺨﺎﺹ‬

‫ﺑﺎﻟﺒﻨﺴﺔ )ﺍﻟﻘﻮﺍﺑﺾ ﻭﺍﻷﺩﻟﺔ ﺍﻷﻣﺎﻣﻴﺔ(‪ .‬ﻭﺗﻜﻮﻥ ﺍﻟﻤﺴﺎﻓﺎﺕ ﻣﺎ ﺑﻴﻦ ﻫﺬﻩ ﺍﻟﺨﻄﻮﻁ ﻣﺘﺴﺎﻭﻳﺔ ﺗﻤﺎﻣﴼ ﻭﺗﺴﺎﻭﻱ ﺗﻠﻚ ﺍﻟﻤﺴﺎﻓﺎﺕ ﺍﻟﻤﻮﺟﻮﺩﺓ ﺑﻴﻦ ﻗﻤﻢ ﺍﻟﺴﻨﻮﻥ ﺍﻟﺨﺎﺻﺔ‬ ‫ﺑﺘﺮﻭﺱ ﺍﻹﺩﺍﺭﺓ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻻﺳﻄﻮﺍﻧﺎﺕ‪.‬‬ ‫ﺃﻫﻢ ﻣﺴﺒﺒﺎﺕ ﺍﻟﻤﺸﻜﻠﺔ‪:‬‬ ‫‪ .١‬ﺇﺳـــﺘﺨﺪﺍﻡ ﺃﻗﻄـــﺎﺭ ﻏﻴـــﺮ ﻣﻀﺒﻮﻃـــﺔ ﻹﺳـــﻄﻮﺍﻧﺘﻲ ﺍﻟﻠـــﻮﺡ ﺍﻟﻄﺒﺎﻋﻲ‬ ‫ﻭﺍﻟﻮﺳﻴﻂ ﺍﻟﻤﻄﺎﻃﻲ ﺑﺎﻟﻤﻘﺎﺭﻧﺔ ﻣﻊ ﺗﺮﻭﺱ ﺍﻹﺩﺍﺭﺓ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺆﺩﻱ ﺍﻟﻰ‬ ‫ﺳـــﺮﻋﺎﺕ ﺳﻄﺤﻴﺔ ﻣﺨﺘﻠﻔﺔ‪ ،‬ﻭﺗﺘﺴـــﺒﺐ ﺑﺪﻭﺭﻫﺎ ﻓﻲ ﺣﺪﻭﺙ ﺗﺰﺣﻠﻖ‬ ‫ﺑﻴﻦ ﺍﻹﺳﻄﻮﺍﻧﺘﻴﻦ‪.‬‬ ‫‪ .٢‬ﺇﺳـــﺘﺨﺪﺍﻡ ﺣﺸـــﻮ ﺧﻠﻔﻲ ﻏﻴﺮ ﺳـــﻠﻴﻢ ﻟﻜﻞ ﻣـــﻦ ﺇﺳـــﻄﻮﺍﻧﺘﻲ ﺍﻟﻠﻮﺡ‬ ‫ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﻮﺳﻴﻂ ﺍﻟﻤﻄﺎﻃﻲ‪.‬‬ ‫‪ .٣‬ﻭﺟﻮﺩ ﺿﻐﻂ ﻏﻴﺮ ﺳﻠﻴﻢ ﺑﻴﻦ ﻣﺤﺎﻣﻞ ﺍﻹﺳﻄﻮﺍﻧﺎﺕ‪.‬‬ ‫‪ .٤‬ﺗﺮﺍﻛـــﻢ ﺍﻷﻟﻴـــﺎﻑ ﻭﺍﻹﺗﺴـــﺎﺧﺎﺕ ﺍﻟﺘـــﻲ ﺗﺴـــﺎﻋﺪ ﻋﻠﻰ ﺗﺂﻛﻞ ﺃﺳـــﻨﺎﻥ‬ ‫ﺍﻟﺘﺮﻭﺱ‪.‬‬

‫ﺃﻫﻢ ﻃﺮﻕ ﺍﻟﻌﻼﺝ‪:‬‬ ‫‪ .١‬ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﻀﺒـــﻂ ﺍﻟﺼﺤﻴﺢ ﻷﻗﻄﺎﺭ ﺇﺳـــﻄﻮﺍﻧﺘﻲ ﺍﻟﻠـــﻮﺡ ﺍﻟﻄﺒﺎﻋﻲ‬ ‫ﻭﺍﻟﻮﺳﻴﻂ ﺍﻟﻤﻄﺎﻃﻲ‪.‬‬ ‫‪ .٢‬ﺿﺒـــﻂ ﺍﻟﺤﺸـــﻮ ﺍﻟﺨﻠﻔﻲ ﻟـــﻜﻞ ﻣـــﻦ ﺇﺳـــﻄﻮﺍﻧﺘﻲ ﺍﻟﻠـــﻮﺡ ﺍﻟﻄﺒﺎﻋﻲ‬ ‫ﻭﺍﻟﻮﺳﻴﻂ ﺍﻟﻤﻄﺎﻃﻲ ﺣﺴﺐ ﺗﻮﺻﻴﺎﺕ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻤﺼﻨّﻌﺔ‪.‬‬ ‫‪ .٣‬ﺿﺒﻂ ﺍﻟﻀﻐﻂ ﺑﻴﻦ ﻣﺤﺎﻣﻞ ﺍﻹﺳﻄﻮﺍﻧﺎﺕ‪.‬‬ ‫‪ .٤‬ﺗﻨﻈﻴﻒ ﺃﺳﻨﺎﻥ ﺍﻟﺘﺮﻭﺱ‪.‬‬ ‫‪ .٥‬ﺗﺼﻠﻴﺢ ﺃﻭ ﺗﻐﻴﻴﺮ ﺍﻟﺘﺮﻭﺱ ﺫﺍﺕ ﺍﻷﺳﻨﺎﻥ ﺍﻟﻤﺘﺂﻛﻠﺔ‪.‬‬ ‫‪ .٦‬ﺇﺳﺘﺨﺪﺍﻡ ﺃﺣﺒﺎﺭ ﺃﻛﺜﺮ ﻗﻮﺍﻣﴼ ﻭﺻﻼﺑﺔ‪.‬‬

‫‪ .٥‬ﺇﺳﺘﺨﺪﺍﻡ ﺣﻮﺍﻣﻞ ﺇﺳﻄﻮﺍﻧﺎﺕ ﻣﺘﺂﻛﻠﺔ‪.‬‬ ‫‪ .٦‬ﺇﺳﺘﺨﺪﺍﻡ ﺃﺣﺒﺎﺭ ﻧﺎﻋﻤﺔ ﻭﺩﻫﻨﻴﺔ ﻟﻠﻐﺎﻳﺔ‪.‬‬ ‫ﻭﺑﺸـــﻜﻞ ﻋـــﺎﻡ‪ُ ،‬ﻳﻤﻜـــﻦ ﺍﻟﺘﻘﻠﻴـــﻞ ﻣـــﻦ ﺗﺄﺛﻴـــﺮ ﻇﻬـــﻮﺭ ﻫـــﺬﻩ ﺍﻟﻌﻼﻣـــﺎﺕ ﻭﺍﻟﺨﻄـــﻮﻁ ﻋـــﻦ ﻃﺮﻳـــﻖ ﺇﺳـــﺘﺨﺪﺍﻡ ﻭﺳـــﺎﺋﻂ ﻣﻄﺎﻃﻴـــﺔ ﻗﺎﺑﻠـــﺔ ﻟﻺﻧﻀﻐـــﺎﻁ‬ ‫)‪.(Compressible‬‬

‫ﻣﻤـــﺎ ﻻ ﺷـــﻚ ﻓﻴـــﻪ ﺃﻧﻪ ﻭﻣﻊ ﺍﻟﻀﺒﻂ ﺍﻷﻣﺜﻞ ﻟﻜﺎﻓﺔ ﺍﻟﻌﻨﺎﺻـــﺮ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﻭﺿﺒﻂ ﻣﺮﺍﺣﻞ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﻤﺨﺘﻠﻔﺔ‪ ،‬ﻭﺿﺒـــﻂ ﺍﻟﻤﺎﻛﻴﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺃﺟﺰﺍﺀ‬ ‫ﺍﻟﻮﺣﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ ﺍﻟﺨﺎﺻﺔ ﺑﻬﺎ‪ ،‬ﺳـــﻨﺘﻤﻜﻦ ﻣﻦ ﺍﻟﺘﻐﻠﺐ ﻋﻠﻰ ﻫﺬﻩ ﺍﻟﻤﺸـــﻜﻠﺔ ﺗﻤﺎﻣﴼ ﻣﻊ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻷﻓﺮﺥ ﺍﻟﻤﻄﺒﻮﻋﺔ ﻧﻘﻴﺔ ﻭﺑﺪﻭﻥ ﻇﻬﻮﺭ ﻋﻼﻣﺎﺕ ﺃﻭ‬

‫‪ME Printer December 2009‬‬

‫ﺧﻄﻮﻁ ﺗُﺬﻛﺮ‪.‬‬

‫‪49‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

‫‪www.meprinter.com‬‬

‫ﺗﻘﻨﻴﺎﺕ ﺣﺪﻳﺜﺔ‬

‫ﺇﺯﺍﻟﺔ ﺍﻷﻟﻮﺍﻥ ﺍﻟﺴﻔﻠﻴﺔ‬ ‫ﻭﺇﺳﺘﺒﺪﺍﻝﺍﻟﻤﻜﻮﻥ‬ ‫ﺍﻟﺮﻣﺎﺩﻱ ‪GCR & UCR‬‬ ‫)ﺍﻟﺠﺰﺀ ﺍﻟﺜﺎﻧﻲ(‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫ﻛﻤﺎ ﺫﻛﺮﻧﺎ ﻓﻲ ﺍﻟﻌﺪﺩ ﺍﻟﺴﺎﺑﻖ ﺃﻧﻪ ﻭﻣﻊ ﺯﻳﺎﺩﺓ ﺇﺳﺘﺨﺪﺍﻡ‬

‫ﺗﺘﺮﻛﺰ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ ﻓﻲ ﺃﻧﻪ ﻋﻨﺪ ﻭﺟﻮﺩ ﻧﻘﺎﻁ ﺷـــﺒﻜﻴﺔ‬

‫ﻳﺴـــﺎﻋﺪ ﻋﻠﻰ ﺳﺮﻋﺔ ﺍﻟﺠﻔﺎﻑ ﻭﺇﺳـــﺘﻜﻤﺎﻝ ﺍﻟﻤﺮﺍﺣﻞ‬

‫ﺍﻷﻟـــﻮﺍﻥ ﻓﻲ ﺍﻟﻤﺮﺍﺣـــﻞ ﺍﻟﺨﺘﻠﻔﺔ ﻟﻺﻧﺘـــﺎﺝ ﺍﻟﻄﺒﺎﻋﻲ‪،‬‬

‫ﻷﻟﻮﺍﻥ ﺍﻟﺴـــﻴﺎﻥ ﻭﺍﻟﻤﺎﺟﻨﺘـــﺎ ﻭﺍﻷﺻﻔﺮ ﺩﺍﺧـــﻞ ﺍﻟﻠﻮﻥ‬

‫ﺍﻟﻄﺒﺎﻋﻴﺔ ﻭﺍﻟﺘﺠﻠﻴﺪ ﻭﺍﻟﺘﺸﻄﻴﺐ ﺍﻟﻨﻬﺎﺋﻲ ﺩﻭﻥ ﺇﻧﺘﻈﺎﺭ‬

‫ﻳﺼﺒﺢ ﺍﻟﺘﺤﻜﻢ ﻓﻴﻬـــﺎ ﻭﻃﺒﺎﻋﺘﻬﺎ ﺃﻣﺮﴽ ﺣﻴﻮﻳﴼ ﻭﻣﻬﻤﴼ‪،‬‬

‫ﺍﻟﻮﺍﺣـــﺪ‪ ،‬ﻳﻨﺘﺞ ﻣﻜﻮﻥ ﺭﻣﺎﺩﻱ ﻟﺬﻟـــﻚ ﺍﻟﻠﻮﻥ‪ ،‬ﻭﺑﺎﻟﺘﺎﻟﻲ‬

‫ﻃﻮﻳﻞ‪.‬‬

‫ﺍﻷﻣﺮ ﺍﻟﺬﻱ ﺩﻓﻊ ﺑﻤﻌﻈﻢ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﻓﻲ ﻫﺬﺍ‬

‫ﺇﺫﺍ ﺃﻣﻜﻦ ﺇﺯﺍﻟﺔ ﺍﻟﻠﻮﻥ ﺍﻷﻗﻞ ﻧﺴـــﺒﺔ ﻣﻦ ﻫﺬﻩ ﺍﻷﻟﻮﺍﻥ‬

‫‪ .٦‬ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﻄﺒﻘﺎﺕ ﺣﺒﺮﻳﺔ ﻣﻨﺨﻔﻀﺔ ﺍﻟﺴـــﻤﻚ‬

‫ﺍﻟﻤﺠـــﺎﻝ ﺍﻟـــﻰ ﻣﺤﺎﻭﻟﺔ ﺍﻟﺒﺤﺚ ﻋـــﻦ ﺃﻓﻀﻞ ﺍﻟﺤﻠﻮﻝ‬

‫ﺍﻟﺜﻼﺛﺔ ﻣﻦ ﺍﻟﻠﻮﻥ‪ ،‬ﻣﻊ ﻧﺴـــﺐ ﻣﻦ ﺍﻟﻠﻮﻧﻴﻦ ﺍﻵﺧﺮﻳﻦ‬

‫ﺗﺴـــﺎﻋﺪ ﻋﻠﻰ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺍﻟﺪﺭﺟـــﺎﺕ ﺍﻟﻈﻠﻴﺔ ﻷﻧﻬﺎ‬

‫ﻹﻧﺘـــﺎﺝ ﺍﻷﻟﻮﺍﻥ ﺑﺜﺒﺎﺗﻴـــﺔ ﻋﺎﻟﻴﺔ ﻭﺑﺘﻜﻠﻔـــﺔ ﺇﻗﺘﺼﺎﺩﻳﺔ‬

‫ﻣـــﻦ ﺃﺟـــﻞ ﺇﻧﺘـــﺎﺝ ﻟـــﻮﻥ ﺭﻣـــﺎﺩﻱ ﻣﺤﺎﻳﺪ‪ ،‬ﻓـــﺈﻥ ﻫﺬﻩ‬

‫ﺗﻘﻠـــﻞ ﻣـــﻦ ﺃﺧﻄﺎﺭ ﺣﺪﻭﺙ ﻣﺸـــﺎﻛﻞ ﺍﻟﻨﻤـــﻮ ﺍﻟﻨﻘﻄﻲ‬

‫ﺗﺴـــﺎﻋﺪ ﺍﻟﻤﻄﺎﺑﻊ ﻋﻠﻰ ﺍﻟﺘﻨﺎﻓﺲ ﺑﻘﻮﺓ ﻓﻲ ﺍﻷﺳـــﻮﺍﻕ‪،‬‬

‫ﺍﻟﺪﺭﺟﺔ ﺍﻟﺮﻣﺎﺩﻳﺔ ﻳﻤﻜﻦ ﺃﻥ ﺗﺴـــﺘﺒﺪﻝ ﺑﻨﻘﺎﻁ ﺷﺒﻜﻴﺔ‬

‫ﻭﺁﺛﺎﺭﻫﺎ ﺍﻟﺴﻠﺒﻴﺔ‪.‬‬

‫ﻭﺫﻟﻚ ﻋﻦ ﻃﺮﻳﻖ ﺗﻄﻮﻳﺮ ﻭﺗﺤﺪﻳﺚ ﺃﻧﻈﻤﺔ ﻭﺗﻘﻨﻴﺎﺕ‬

‫ﺳﻮﺩﺍﺀ ﻓﻘﻂ‪.‬‬

‫‪ .٧‬ﺍﻟﻄﺒﻘﺎﺕ ﺍﻟﺴـــﻤﻴﻜﺔ ﻣﻦ ﺍﻷﺣﺒﺎﺭ ﺗﺴـــﺎﻋﺪ ﻋﻠﻰ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻠﻮﻧﻴﺔ‪ ،‬ﻭﺍﻟﺘﻲ ﻟﻬﺎ ﺃﻫﻤﻴﺔ ﺧﺎﺻﺔ ﻓﻲ ﻣﺠﺎﻝ‬

‫ﺗﺴﺘﺨﺪﻡ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ ﻣﻊ ﺟﻤﻴﻊ ﺍﻷﻟﻮﺍﻥ ﻭﻟﻴﺲ ﻓﻲ‬

‫ﻧﺘـــﺶ ﺍﻷﻟﻴـــﺎﻑ ﺍﻟﻌﻠﻴـــﺎ ﻣـــﻦ ﺍﻷﻓـــﺮﺥ ﺍﻟﻮﺭﻗﻴـــﺔ ﻏﻴﺮ‬

‫ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‪ .‬ﻭﻗﺪ ﺗﺴـــﺎﺑﻘﺖ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ‬

‫ﺍﻟﻤﻨﺎﻃﻖ ﺍﻟﺴـــﻮﺩﺍﺀ ﻓﻘﻂ ﻣﺜﻞ ﺍﻟــــ ‪ ،UCR‬ﺣﻴﺚ ﻳﺘﻢ‬

‫ﺍﻟﻤﻐﻄﺎﺓ‪ ،‬ﻭﻃﺒﻘﺎﺕ ﺍﻟﺘﻐﻄﻴﺔ ﺍﻟﺨﺎﺻﺔ ﺑﺎﻷﻓﺮﺥ ﺍﻟﻮﺭﻗﻴﺔ‬

‫ﻋﻠﻰ ﺇﻧﺘﺎﺝ ﻭﺇﺳﺘﺤﺪﺍﺙ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺒﺮﺍﻣﺞ ﺍﻟﺘﺸﻐﻴﻠﻴﺔ‬

‫ﺇﺯﺍﻟـــﺔ ﺍﻷﻟـــﻮﺍﻥ ﺍﻟﺜﻼﺛﺔ ﺟﺰﺋﻴﴼ ﻣﻊ ﺯﻳﺎﺩﺓ ﻧﺴـــﺒﺔ ﺍﻟﺤﺒﺮ‬

‫ﺍﻟﻤﻐﻄﺎﺓ‪.‬‬

‫ﺍﻟﺘﻲ ﺗﻠﻌﺐ ﺃﺩﻭﺍﺭﴽ ﻫﺎﻣـــﺔ ﻓﻲ ﺿﺒﻂ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﻠﻮﻧﻴﺔ‪،‬‬

‫ﺍﻷﺳﻮﺩ‪ ،‬ﻭﺍﻟﺘﺄﻛﺪ ﻣﻦ ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﻧﻔﺲ ﺍﻟﺪﺭﺟﺎﺕ‬

‫ﻣـــﻊ ﺗﻘﻠﻴﻞ ﺇﺳـــﺘﻬﻼﻙ ﺍﻷﺣﺒـــﺎﺭ ﻭﻻ ﺳـــﻴﻤﺎ ﺍﻟﻤﻠﻮﻧﺔ‬

‫ﺍﻟﻠﻮﻧﻴﺔ ﺩﻭﻥ ﺃﺩﻧﻰ ﺗﻐﻴﻴﺮ ﺃﻭ ﺇﺧﺘﻼﻑ‪.‬‬

‫ﻭﻓـــﻲ ﺍﻟﺨﺘـــﺎﻡ‪ ،‬ﻻ ﻳﻨﺼﺢ ﺑﺎﺳـــﺘﺨﺪﺍﻡ ﻫـــﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ‬

‫ﻣﻨﻬﺎ‪ ،‬ﻭﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ ﺩﺭﺟﺎﺕ ﻭﺗﺸ ّﺒﻊ ﻭﺟﻮﺩﺓ ﺍﻷﻟﻮﺍﻥ‬

‫ﻭﻣﻦ ﺃﻫﻢ ﻣﻤﻴﺰﺍﺕ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ ﻧﺬﻛﺮ ﻣﻨﻬﺎ ﻣﺎ ﻳﻠﻲ‪:‬‬ ‫‪ .١‬ﺍﻟﺘﻮﻓﻴﺮ ﻓﻲ ﺇﺳﺘﻬﻼﻙ ﺍﻷﺣﺒﺎﺭ ﺍﻟﻤﻠﻮﻧﺔ ﺍﻟﺜﻼﺛﺔ‬

‫ﻣـــﻊ ﺟﻤﻴـــﻊ ﺍﻟﻌﻤﻠﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴـــﺔ‪ ،‬ﺑﻴـــﺪ ﺃﻧـــﻪ ُﻳﻨﺼﺢ‬

‫ﺑﺈﺳـــﺘﺨﺪﺍﻣﻬﺎ ﺇﻋﺘﻤـــﺎﺩﴽ ﻋﻠـــﻰ ﺗﻘﻨﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ‬

‫ﻭﺑﻌـــﺪ ﺃﻥ ﺗﺤﺪﺛﻨـــﺎ ﻓﻲ ﺍﻟﻌﺪﺩ ﺍﻟﺴـــﺎﺑﻖ ﻋـــﻦ ﺗﻘﻨﻴﺔ ﺍﻟـ‬

‫)ﺍﻷﺻﻔﺮ ﻭﺍﻟﻤﺎﺟﻨﺘﺎ ﻭﺍﻟﺴﻴﺎﻥ(‪ .‬ﻭﺑﻤﺎ ﺃﻧﻬﺎ ﺗﻌﺪ ﺍﻷﻋﻠﻰ‬

‫ﺍﻟﻤﺴـــﺘﺨﺪﻣﺔ ﻭﺃﻧـــﻮﺍﻉ ﺍﻟـــﻮﺭﻕ ﻭﻧﻮﻋﻴـــﺔ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ‬

‫‪) UCR‬ﺃﻱ ﺇﺯﺍﻟـــﺔ ﺍﻷﻟـــﻮﺍﻥ ﺍﻟﺴـــﻔﻠﻴﺔ(‪ ،‬ﺳـــﻨﺘﻄﺮﻕ‬

‫ﺳـــﻌﺮﴽ‪ ،‬ﻓـــﺈﻥ ﺍﻟﺘﻮﻓﻴﺮ ﻓﻲ ﺗﻜﺎﻟﻴـــﻒ ﺍﻷﺣﺒﺎﺭ ﻗﺪ ﺗﺼﻞ‬

‫ﺍﻟﻨﺎﺗﺠﺔ ﻭﻣﺤﺘﻮﻳﺎﺗﻬﺎ‪.‬‬

‫ﻓـــﻲ ﻫﺬﺍ ﺍﻟﻌﺪﺩ ﺍﻟـــﻰ ﺗﻘﻨﻴﺔ ﺍﻟـ ‪ ،GCR‬ﺃﻱ ﺇﺳـــﺘﺒﺪﺍﻝ‬

‫ﺍﻟـــﻰ ﺁﻻﻑ ﺍﻟـــﺪﻭﻻﺭﺍﺕ ﺧﻼﻝ ﺍﻟﻌـــﺎﻡ ﺍﻟﻮﺍﺣﺪ‪ ،‬ﻭﺫﻟﻚ‬

‫ﺍﻟﻤﻜ ّﻮﻥ ﺍﻟﺮﻣﺎﺩﻱ‪.‬‬

‫ﺣﺴﺐ ﺍﻹﺳﺘﻬﻼﻙ ﺍﻹﺟﻤﺎﻟﻲ ﻟﻠﻤﻄﺒﻌﺔ‪.‬‬

‫ﺍﻟﻨﻬﺎﺋﻴﺔ‪.‬‬

‫ﺗﻌـــ ّﺮﻑ ﻫـــﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ ﻋﻠـــﻰ ﺃﻧﻬﺎ ﺍﻟﺘﻘﻨﻴـــﺔ ﺍﻟﺘﻲ ﺗﻘﻮﻡ‬ ‫ﺑﺎﻹﺳﺘﺒﺪﺍﻝ ﺍﻟﻨﺴـــﺒﻲ ﻷﺟﺰﺍﺀ ﻣﻦ ﺍﻟﻤﻜﻮﻥ ﺍﻟﺮﻣﺎﺩﻱ‬

‫‪ .٢‬ﺍﻟﺤﺼﻮﻝ ﻋﻠﻰ ﺃﻟﻮﺍﻥ ﺃﻛﺜﺮ ﻧﺼﻮﻋﴼ‪.‬‬ ‫‪ .٣‬ﺍﻟﺤﺼـــﻮﻝ ﻋﻠـــﻰ ﺃﻟـــﻮﺍﻥ ﺃﻛﺜـــﺮ ﺛﺒﺎﺗﻴـــﺔ ﺧـــﻼﻝ‬

‫ﻟﺨﻠﻴـــﻂ ﺍﻷﻟﻮﺍﻥ ﺍﻟﺘﺸـــﻐﻴﻠﻴﺔ ﺍﻟﺜﻼﺛـــﺔ‪ ،‬ﻭﻫﻲ ﺍﻷﺻﻔﺮ‬

‫ﺍﻟﻌﻤﻠﻴـــﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‪ ،‬ﺑﺴـــﺒﺐ ﺗﺨﻔﻴـــﺾ ﺇﺣﺘﻤﺎﻻﺕ‬

‫ﻭﺍﻟﻤﺎﺟﻨﺘﺎ ﻭﺍﻟﺴـــﻴﺎﻥ‪ ،‬ﺍﻟﺘﻲ ﺗﻄﺒـــﻊ ﻋﺎﺩﺓ ﺩﺍﺧﻞ ﺟﻤﻴﻊ‬

‫ﺍﻟﺘﻐﻴﻴـــﺮ ﺍﻟﻠﻮﻧﻲ ﺍﻟـــﺬﻱ ﻗﺪ ﻳﺤﺪﺙ ﻟﻮﺟـــﻮﺩ ﺃﻛﺜﺮ ﻣﻦ‬

‫ﻗﺎﻡ ﻳﻮﻭﻝ ﺑﺸﺮﺡ ﻫﺬﻩ ﺍﻟﺘﻘﻨﻴﺔ ﻟﻠﻠﻤﺮﺓ ﺍﻷﻭﻟﻰ ﻓﻲ ﻋﺎﻡ‬ ‫‪ ،١٩٤٠‬ﻭﻗـــﺪ ﺑﺪﺃ ﺗﻄﺒﻴﻘﻬﺎ ﻓﻲ ﺍﻟﻤﺎﺳـــﺤﺎﺕ ﺍﻟﻀﻮﺋﻴﺔ‬

‫ﺑﺴـــﺒﺐ ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻷﺳـــﻮﺩ ﺍﻟﻤﺤﺎﻳﺪ ﻓﻲ ﺍﻟﺤﺼﻮﻝ‬ ‫ﻋﻠـــﻰ ﺍﻟﻈﻼﻝ ﺍﻟﻘﺎﺗﻤـــﺔ‪ ،‬ﻭﺫﻟﻚ ﺑﺪ ً‬ ‫ﻻ ﻣـــﻦ ﻣﺠﻤﻮﻋﺔ‬

‫ﺃﻧﻪ ﺗﻢ ﺇﻋﺎﺩﺓ ﺇﻛﺘﺸﺎﻓﻬﺎ ﻭﺇﻧﺘﺸﺮ ﺇﺳﺘﺨﺪﺍﻣﻬﺎ ﻭﺗﻄﺒﻴﻘﻬﺎ‬

‫ﺍﻷﻟﻮﺍﻥ ﺍﻟﺜﻼﺛﻴﺔ‪.‬‬

‫ﺑﺸﻜﻞ ﻭﺍﺳﻊ ﺧﻼﻝ ﺣﻘﺒﺔ ﺍﻟﺜﻤﺎﻧﻴﻨﻴﺎﺕ‪.‬‬

‫‪ .٥‬ﺍﻟﻄﺒﺎﻋـــﺔ ﺑﻄﺒﻘـــﺎﺕ ﺣﺒﺮﻳـــﺔ ﺃﻗـــﻞ ﺳـــﻤﻜﴼ ﻣﻤﺎ‬

‫ﺑﺸﻜﻞ ﻣﺤﺪﻭﺩ ﻓﻲ ﺧﻤﺴﻴﻨﻴﺎﺕ ﺍﻟﻘﺮﻥ ﺍﻟﻤﺎﺿﻲ‪ ،‬ﺇﻻ‬

‫‪ME Printer December 2009‬‬

‫ﺍﻷﻟﻮﺍﻥﺍﻟﻤﻮﺟﻮﺩﺓﻓﻲﺍﻟﻤﻄﺒﻮﻋﺎﺕﺍﻟﻤﻠﻮﻧﺔﺍﻟﻤﺘﻨﻮﻋﺔ‪.‬‬

‫ﻟﻮﻥ ﺩﺍﺧﻞ ﺍﻟﻠﻮﻥ ﺍﻟﻮﺍﺣﺪ ﺍﻟﻤﻄﻠﻮﺏ ﻃﺒﺎﻋﺘﻪ‪.‬‬ ‫‪ .٤‬ﺍﻟﺤﺼـــﻮﻝ ﻋﻠﻰ ﺃﻟﻮﺍﻥ ﺃﻛﺜﺮ ﻧﻘـــﺎﺀﴽ ﻓﻲ ﺩﺭﺟﺎﺗﻬﺎ‬

‫‪50‬‬

‫ﺍﻟﻤﻠﻒ‬ ‫”ﻇﻬﺮﺕﺑﻌﺾ‬ ‫ﺍﻹﺷﺎﻋﺎﺕ ﺑﺄﻥ ﺍﻟﻌﺪﻳﺪ‬ ‫ﻣﻦﺍﻟﻤﻄﺎﺑﻊﺳﺘﺘﺮﻙ‬ ‫ﻫﺬﻩ ﺍﻟﺤﺮﻓﺔ‪ ،‬ﻭﻟﻜﻦ‬ ‫ﻭﺑﻌﺪ ﻋﺎﻡ ﻭﺍﺣﺪ‬ ‫ﺃﺗﺤﺪﻯ ﺃﻱ ﺷﺨﺺ‬ ‫ﻳﺬﻛﺮ ﻟﻲ ﺃﺳﻤﺎﺀ ﺛﻼﺛﺔ‬ ‫ﺩﻭﺭ ﻃﺒﺎﻋﺔ ُﺃﻏﻠﻘﺖ‬ ‫ﻓﻲ ﺍﻟﻌﺎﻡ ‪“٢٠٠٩‬‬ ‫ﺃﺣﻤﺪ ﺑﻦ ﺣﺴﻦ ﺍﻟﺸﻴﺦ‬

‫ﻣﺎ ﺑﻌﺪ ﺍﻟﺮﻛﻮﺩ ﺍﻟﻌﺎﻟﻤﻲ‬ ‫ﻳﺄﺧـــﺬ ﻣﻨﻬﺎ ﺍﻟﺮﻛﻮﺩ ﻣﺄﺧﺬﴽ ﻛﺒﻴـــﺮﴽ‪ .‬ﻛﻤﺎ ﺃﺩﺧﻠﻨﺎ ﺑﻌﺾ‬ ‫ﺍﻟﺘﺤﺴـــﻴﻨﺎﺕ ﻋﻠـــﻰ ﺧﺪﻣﺎﺗﻨﺎ‪ ،‬ﻭﻣﻊ ﻛﻞ ﻫـــﺬﺍ ﻟﻢ ﻧﻘﻢ‬ ‫ﺑﺨﻔﺾ ﺃﺳﻌﺎﺭﻧﺎ“‪.‬‬ ‫ﻭﻳﺘﻔﻖ ﺯﺍﻫﺮ ﺣﺴﻦ ﻣﻊ ﻓﻜﺮﺓ ﺃﻥ ﺣﺮﺏ ﺍﻷﺳﻌﺎﺭ ﻭﻣﻊ‬ ‫ﺃﻧﻬﺎ ﻟﻴﺴـــﺖ ﺣ ً‬ ‫ﻼ ﺇﻻ ﺃﻧﻪ ﻻ ﻳﻤﻜـــﻦ ﺗﺠﻨﺒﻬﺎ ﻛﻠﻴﴼ‪ ،‬ﺇﺫ‬ ‫ﻳﻘﻮﻝ‪” :‬ﺑﺴﺒﺐ ﺍﻟﺬﻋﺮ ﺍﻟﺬﻱ ﺍﻋﺘﺮﻯ ﺍﻟﺴﻮﻕ ﻗﺎﻡ ﻋﺪﺩ‬ ‫ﻣﻦ ﺍﻟﻤﻄﺎﺑﻊ ﺑﺨﻔﺾ ﺍﻷﺳﻌﺎﺭ ﺑﺸﻜﻞ ﻛﺒﻴﺮ‪ ،‬ﻭﺑﺴﺒﺐ‬ ‫ﺍﻟﻔﺎﺋﺾ ﻓـــﻲ ﺍﻟﻄﺎﻗﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻓﺈﻥ ﺍﻷﺳـــﻌﺎﺭ ﺗﻤﻴﻞ‬ ‫ﺇﻟـــﻰ ﺍﻟﻬﺒﻮﻁ‪ .‬ﻭﻣـــﻦ ﺑﻴﻦ ﺍﻟﻘﻀﺎﻳـــﺎ ﺍﻟﻤﻠﺤﺔ ﻟﻠﻤﻄﺎﺑﻊ‬ ‫ﻓـــﻲ ﻓﺘﺮﺍﺕ ﺍﻷﺯﻣـــﺔ ﻫـــﻲ ﺃﻥ ﺍﻵﻻﺕ ﻻ ﻳﻤﻜﻦ ﺃﻥ‬ ‫ﺗﺒﻘﻰ ﺩﻭﻥ ﻋﻤﻞ‪ ،‬ﻻ ﺳـــﻴﻤﺎ ﺑﻌﺪ ﺍﻟﻘﻴﺎﻡ ﺑﺎﺳـــﺘﺜﻤﺎﺭﺍﺕ‬ ‫ﺿﺨﻤـــﺔ‪ .‬ﻭﻣـــﻊ ﻫﺬﺍﺇ ﻓـــﺈﻥ ﺍﻟﻌﺎﻃﻔﺔ ﻟﻮﺣﺪﻫـــﺎ ﻛﻔﻴﻠﺔ‬ ‫ﺑﻘﻴﺎﺩﺓ ﺍﻟﺼﻨﺎﻋﺔ ﺇﻟﻰ ﺃﻣﺎﻡ“‪.‬‬

‫ﺗﺤﺴـــﻴﻦ ﻣﻌﺎﻳﻴﺮ ﺍﻟﺠﻮﺩﺓ ﺑﻴﻦ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻭﺍﻟﻨﺎﺷﺮﻳﻦ‪،‬‬ ‫ﻭﺍﻟﻨﺴـــﺨﺔ ﺍﻟﻘﺎﺩﻣﺔ ﻣﻦ ﺍﻟﺠﺎﺋﺰﺓ ﻭﺍﻟﺘﻲ ﺗﺤﻤﻞ ﻋﻨﻮﺍﻥ‬ ‫”ﺟﺎﺋـــﺰﺓ ﺩﺑـــﻲ ﺍﻟﺪﻭﻟﻴﺔ ﻟﻠﻄﺒﺎﻋﺔ“ ﺳﺘﺸـــﻬﺪ ﻷﻭﻝ ﻣﺮﺓ‬ ‫ﻣﺸﺎﺭﻛﺔ ﻣﻦ ﺧﺮﺍﺝ ﺩﻭﻝ ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ‪.‬‬ ‫ﻭﻳﻌﺘﻘﺪ ﺃﺣﻤﺪ ﺑﻦ ﺍﻟﺸـــﻴﺦ ﺃﻥ ﺩﻭﺭ ﺍﺗﺤﺎﺩﺍﺕ ﺍﻟﺼﻨﺎﻋﺔ‬ ‫ﻗﺪ ﻳﻜﻮﻥ ﺃﻛﺜﺮ ﺃﻫﻤﻴﺔ ﻣﻦ ﺃﻱ ﻭﻗﺖ ﻣﻀﻰ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ‬ ‫ﻓﻲ ﻫﺬﺍ ﺍﻟﺸﺄﻥ‪” :‬ﻳﻤﻜﻦ ﻟﻼﺗﺤﺎﺩﺍﺕ ﺍﻟﺼﻨﺎﻋﻴﺔ ﻣﺜﻞ‬ ‫ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸـــﺮ ﺍﻟﺘﻔﺎﻋـــﻞ ﻣﻊ ﺍﻟﺤﻜﻮﻣﺔ‬ ‫ﻭﺍﻟﻀﻐﻂ ﻧﻴﺎﺑﺔ ﻋﻦ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﻤﻨﺪﺭﺟﺔ ﻓﻲ ﻫﺬﻩ‬ ‫ﺍﻟﺼﻨﺎﻋـــﺔ ﻣﻦ ﺃﺟـــﻞ ﺍﻟﻤﺼﺎﻟﺢ ﺍﻟﻤﺸـــﺘﺮﻛﺔ ﻟﻠﺠﻤﻴﻊ‪،‬‬

‫ﻭﻳﻮﺿـــﺢ ﻣﺄﻣـــﻮﻥ ﻗﻄـــﺐ‪ ،‬ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﻌـــﺎﻡ ﻟﻠﺸـــﺮﻭﻕ‬ ‫ﻟﻠﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﺍﻷﺭﺩﻧﻴﺔ ﺃﻥ ﺍﺗﺤـــﺎﺩﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﻟﻴـــﺲ ﻟﻬـــﺎ ﺁﺛـــﺎﺭ ﻣﻠﻤﻮﺳـــﺔ ﻓـــﻲ ﺍﻷﺭﺩﻥ ﺣﺘﻰ ﺍﻵﻥ‬ ‫ﻛـــﻲ ﺗﺤﻤﻞ ﻋﻠـــﻰ ﻣﺤﻤﻞ ﺍﻟﺠﺪ ﻏﺬ ﻳﻘـــﻮﻝ‪” :‬ﺗﻌﻘﺪ‬ ‫ﺍﻻﺟﺘﻤﺎﻋـــﺎﺕ ﻭﺍﻟﺤﻠﻘـــﺎﺕ ﺍﻟﺪﺭﺍﺳـــﻴﺔ ﻟﻤﻨﺎﻗﺸـــﺔ‬ ‫ﺍﻟﻤﺸـــﺎﻛﻞ ﻭﺍﻟﺒﺤﺚ ﻋﻦ ﺣﻠﻮﻝ‪ ،‬ﺇﻻ ﺃﻥ ﺃﻳﴼ ﻣﻨﻬﺎ ﻭﻣﻊ‬ ‫ﺍﻷﺳـــﻒ ﻟﻢ ﻳﻘﺪﻡ ﺍﻟﻨﺘﺎﺋـــﺞ ﺍﻟﻤﺮﺟﻮﺓ ﻣﻨﻬﺎ‪ .‬ﻭﻣﻦ ﺑﻴﻦ‬ ‫ﺍﻷﺳـــﺒﺎﺏ ﻭﺭﺍﺀ ﻋـــﺪﻡ ﺑﺮﻭﺯ ﺩﻭﺭﻫﺎ ﺣﺘـــﻰ ﺍﻵﻥ ﻣﺎ ﻗﺪ‬ ‫ﻳﻌﻮﺩ ﺇﻟﻰ ﺃﻥ ﺍﻟﺴﻮﻕ ﺍﻷﺭﺩﻧﻴﺔ ﺻﻐﻴﺮﺓ ﻧﺴﺒﻴﴼ ﻟﺬﺍ ﻓﺈﻥ‬ ‫ﺗﺄﺛﻴـــﺮﺍﺕ ﺍﻷﺯﻣﺔ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻟﻢ ﺗﺼﺒﺢ ﻋﺎﺋﻘﴼ ﻛﺒﻴﺮﴽ ﺃﻣﺎﻡ‬

‫ﻓﻘﺪ ﻧﺎﻗﺸﻨﺎ ﻋﻠﻰ ﺳـــﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻘﻀﺎﻳﺎ‬

‫ﻧﺸﺎﻃﺎﺗﻨﺎ“‪.‬‬

‫ﺑﺸـــﺄﻥ ﺍﻟﻘﻀﺎﻳـــﺎ ﻭﺍﻟﺘﻨﻈﻴﻤﺎﺕ ﺍﻟﺘﻲ ﺗﺆﺛـــﺮ ﻓﻲ ﻋﻤﻞ‬

‫ﺍﻟﻨﻤﻮ ﻣﻦ ﺧﻼﻝ ﺍﻟﺘﺠﺪﻳﺪ‬

‫ﻣﻊ ﻣﺨﺘﻠـــﻒ ﺍﻟﺠﻬﺎﺕ ﺍﻟﺤﻜﻮﻣﻴﺔ ﻣﺜﻞ ﻭﺯﺍﺭﺓ ﺍﻟﻌﻤﻞ‬ ‫ﺍﻟﻤﻄﺎﺑـــﻊ ﻣـــﻦ ﻗﺒﻴـــﻞ ﻗﻀﻴﺔ ﺍﻟﺸـــﻬﺎﺩﺍﺕ ﺍﻟﺪﺭﺍﺳـــﻴﺔ‬

‫ﻳﺒﺪﻭ ﺍﻟﻤﺴﺘﻘﺒﻞ ﻣﺸـــﺮﻗﴼ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﻤﺼﻨﻌﻴﻦ ﺍﻟﺬﻳﻦ‬

‫ﺍﻟﻤﻄﻠﻮﺑـــﺔ ﻟﻠﺮﺍﻏﺒﻴﻦ ﻓﻲ ﺍﻟﻌﻤـــﻞ ﻓﻲ ﺩﻭﻟﺔ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﻳﺴﺘﺨﺪﻣﻮﻥ ﻣﻮﺍﺩ ﺃﻛﺜﺮ ﺍﺳﺘﺪﺍﻣﺔ ﻭﻳﺴﺘﻬﻠﻜﻮﻥ ﻃﺎﻗﺔ‬

‫ﺗﺪﻋﻮ ﺑﻌﺾ ﺍﻷﺻﻮﺍﺕ ﻓﻲ ﺍﻟﺼﻨﺎﻋﺔ ﺇﻟﻰ ﺗﺒﻨﻲ ﻣﻌﺎﻳﻴﺮ‬

‫ﻭﺗﻤﻜﻨﺎ ﻣﻦ ﺇﻗﻨﺎﻋﻬﻢ ﻣﻦ ﺍﺳـــﺘﺜﻨﺎﺀ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺃﻗـــﻞ‪ ،‬ﻓﻤﻊ ﺯﻳﺎﺩﺓ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟـــﻮﺭﻕ ﺍﻟﻤﻌﺎﺩ ﺗﺪﻭﻳﺮﻩ‬

‫ﺃﺧﻼﻗﻴﺔ ﻭﺍﻟﺠﻮﺩﺓ ﻭﺃﻓﻀﻞ ﺍﻟﻤﻤﺎﺭﺳﺎﺕ ﻭﺍﻟﺘﻲ ﻳﻤﻜﻦ‬

‫ﻣﻦ ﻫﺬﺍ ﺍﻟﻘﺎﻧﻮﻥ“‪.‬‬

‫ﻟـــﻦ ﻳﻤﻀـــﻲ ﻭﻗﺖ ﻃﻮﻳـــﻞ ﺣﺘﻰ ﺗﺼﺒـــﺢ ﺍﻟﺨﺪﻣﺎﺕ‬

‫ﺃﻥ ﺗﺘﻄـــﻮﺭ ﺇﻟﻰ ﺣﺮﻛﺔ ﺟﻤﺎﻋﻴﺔ ﻓﻲ ﺣﺎﻝ ﺗﻢ ﺗﻨﻔﻴﺬﻫﺎ‬

‫ﻭﺗﻌﻠﻖ ﻧﺎﻳﻠﺔ ﺧﻮﺭﻱ ﻋﻠﻰ ﺍﻷﻣﺮ ﺑﺎﻟﻘﻮﻝ‪” :‬ﺇﻥ ﺍﻟﺤﻮﺍﺭ‬

‫ﺍﻟﻤﺬﻛـــﻮﺭﺓ ﺃﻋﻼﻩ ﺍﻟﻤﻌﻴـــﺎﺭ ﺍﻟﺮﺋﻴﺴـــﻲ ﻟﻠﻤﻄﺎﺑﻊ ﺍﻟﺘﻲ‬

‫ﺑﻄﺮﻳﻘـــﺔ ﺟﻴﺪﺓ ﻭﺑﻮﻗﺖ ﻣﻨﺎﺳـــﺐ‪ ،‬ﻭﺍﺗﺤﺎﺩﺍﺕ ﺻﻨﺎﻋﺔ‬

‫ﺑﻴﻦ ﻛﺎﻓﺔ ﺍﻟﻤﻌﻨﻴﻴﻦ ﻓـــﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻫﻮ ﺍﻷﻣﺮ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺗﻌﻤـــﻞ ﻟﺼﺎﻟـــﺢ ﺍﻟﻤﺼﻨﻌﻴـــﻦ ﻭﺍﻟﻤﻮﺭﺩﻳـــﻦ‬

‫ﺍﻷﻛﺜـــﺮ ﻧﻔﻌﴼ ﻟﺠﻤﻴﻊ ﺍﻷﻃﺮﺍﻑ‪ ،‬ﻭﺃﺭﻯ ﺃﻥ ﺍﻟﻤﺸـــﺎﺭﻛﺔ‬

‫ﻫﻲ ﺑﺼـــﺪﺩ ﺩﺧﻮﻝ ﺍﻟﺼﻨﺎﻋﺔ‪ .‬ﺃﻣﺎ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻠﻤﻄﺎﺑﻊ‬ ‫ﺍﻟﻤﻮﺟـــﻮﺩﺓ ﺃﺻ ً‬ ‫ﻼ ﻓـــﺈﻥ ﻟﺪﻳﻬﺎ ﻋﺎﻣـــﻞ ﻻ ﻳﻘﺪﺭ ﺑﺜﻤﻦ‬

‫ﺍﻻﺗﺤﺎﺩﺍﺕﺍﻟﺼﻨﺎﻋﻴﺔ‬

‫ﻭﻫـــﻮ ﺍﻟﺨﺒـــﺮﺓ ﺍﻟﺘﻘﻨﻴـــﺔ ﻭﺍﻟﻤﻌﺮﻓﺔ ﺑﺎﻟﺼﻨﺎﻋـــﺔ‪ ،‬ﺇﻻ ﺃﻥ‬ ‫ﻫﺎﻣـــﺶ ﺍﻟﻤﻴﺰﺓ ﺍﻟﺘﻨﺎﻓﺴـــﻴﺔ ﺍﻟﻤﺘﺤﺼـــﻞ ﻋﻠﻰ ﻣﺪﻯ‬ ‫ﺳـــﻨﻮﺍﺕ ﺳﻴﺒﺪﺃ ﺑﺎﻟﺘﻘﻠﺺ ﻓﻲ ﺣﺎﻝ ﻟﻢ ﻳﻤﻨﺢ ﺍﻟﻌﻤﻴﻞ‬ ‫ﻭﺧﺪﻣﺎﺕ ﻣـــﺎ ﺑﻌﺪ ﺍﻟﺒﻴﻊ ﻭﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺘﺴـــﻮﻳﻖ‬ ‫ﺍﻟﺠﺪﻳﺪﺓ ﺍﻷﻫﻤﻴﺔ ﺍﻟﺘﻲ ﺗﺴﺘﺤﻖ‪.‬‬ ‫ﻭﺗﻘﻮﻝ ﻧﺎﻳﻠﺔ ﺧﻮﺭﻱ ﺃﻧﻬﻢ ﻓﻲ ﻫﻴﺪﻟﺒﺮﺝ ﻟﺒﻨﺎﻥ ﻳﻮﻟﻮﻥ‬ ‫ﺍﻫﺘﻤﺎﻣـــﴼ ﺇﺿﺎﻓﻴـــﴼ ﺑﺈﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﻌﻤـــﻞ ﺍﻟﺜﻼﺙ‪:‬‬ ‫ﺍﻟﺨﺪﻣﺔ ﻭﻗﻄﻊ ﺍﻟﻐﻴـــﺎﺭ ﻭﺍﻟﺘﺠﻬﻴﺰﺍﺕ‪ ،‬ﻭﺫﻟﻚ ﻟﻀﻤﺎﻥ‬

‫‪ME Printer December 2009‬‬

‫ﻓﺘـــﺮﺓ ﺧﺪﻣﺔ ﺃﻃـــﻮﻝ ﻟﻠﻤﻌـــﺪﺍﺕ ﻓﻲ ﻣﻄﺒﻌـــﺔ ﺍﻟﻌﻤﻞ‬

‫‪51‬‬

‫ﻭﻛﺬﻟﻚ ﺗﺄﻣﻴﻦ ﻋﺎﺋﺪﺍﺕ ﺛﺎﺑﺘﺔ‪.‬‬

‫ﻧﺎﻳﻠﺔ ﺧﻮﺭﻱ‬

‫ﻣﺄﻣﻮﻥ ﺍﻟﻘﻄﺐ‬

‫ﻣﻬﻨﺪﺳﺔ ﺍﻟﻤﺒﻴﻌﺎﺕ ﺍﻟﻔﻨﻴﺔ ﻓﻲ‬

‫ﺍﻟﻤﺪﻳﺮ ﺍﻹﺩﺍﺭﻱ ﻟﺸﺮﻛﺔ ﺍﻟﺸﺮﻭﻕ‬

‫ﻫﻴﺪﻟﺒﺮﺝ ﻟﺒﻨﺎﻥ‬

‫ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫ﻭﺍﻟﻤﺴـــﺘﺨﺪﻣﻴﻦ ﻣـــﻦ ﺧـــﻼﻝ ﺇﻃـــﻼﻕ ﺗﻘﺎﺭﻳـــﺮ ﻣﻦ‬

‫ﺍﻟﻔﻌﺎﻟﺔ ﻟﻠـــﻮﺯﺍﺭﺍﺕ ﻭﺍﻻﺗﺤـــﺎﺩﺍﺕ ﺍﻟﺤﻜﻮﻣﻴﺔ ﻫﻲ ﺃﻣﺮ‬

‫ﺟـــﻮﺩﺓ ﻣﻨﺘﺠﺎﺗﻨﺎ ﻣﻦ ﺧﻼﻝ ﺍﻻﺳـــﺘﺜﻤﺎﺭ ﻓﻲ ﺍﻵﻻﺕ‬

‫ﺣﻴﻦ ﻵﺧﺮ ﻋﻦ ﺍﻟﺴـــﻮﻕ ﻭﺗﻮﻓﻴﺮ ﺍﻟﺘﺪﺭﻳﺐ ﻓﻲ ﺻﻮﺭﺓ‬

‫ﺣﻴﻮﻱ ﺟـــﺪﴽ ﻣﻦ ﺃﺟﻞ ﻣﻌﺎﻟﺠﺔ ﺍﻟﻤﺨـــﺎﻭﻑ ﻭﺍﻟﻘﻀﺎﻳﺎ‬

‫ﻭﺍﻷﺩﻭﺍﺕ ﻭﺍﻟﺘـــﻲ ﻣـــﻦ ﺍﻟﻤﺆﻛﺪ ﺃﻥ ﺗﻐﻄـــﻲ ﺗﻜﻠﻔﺘﻬﺎ‬

‫ﺣﻠﻘﺎﺕ ﺩﺭﺍﺳـــﻴﺔ ﻭﻭﺭﺵ ﻋﻤـــﻞ ﺗﻘﻴﻤﻬﺎ‪ .‬ﺇﻥ ﺍﻟﺤﺎﺟﺔ‬

‫ﺍﻟﻤﻠﺤﺔ ﺍﻟﺘـــﻲ ﺗﻜﺘﻨﻒ ﺍﻟﺼﻨﺎﻋﺔ‪ .‬ﻭﺛﻤـــﺔ ﺇﺟﻤﺎﻉ ﺑﻴﻦ‬

‫ﻋﻠﻰ ﺍﻟﻤﺪﻯ ﺍﻟﻄﻮﻳﻞ‪ ،‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ ﻓﺈﻧﻬﺎ ﺳﺘﺴـــﺎﻋﺪ‬

‫ﻫﺬﻩ ﺍﻟﺴـــﺎﻋﺔ ﻫﻲ ﻟﻠﻌﻤﻞ ﺳـــﻮﻳﴼ ﻣﻦ ﺃﺟﻞ ﻣﺴﺘﻘﺒﻞ‬

‫ﺍﻟﻤﻮﺯﻋﻴﻦ ﻭﺩﻭﺭ ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺃﻥ ﺍﻟﻌﺎﻣﻞ ﺍﻷﻫﻢ ﻫﻮ‬

‫ﻋﻠﻰ ﺗﺤﺴـــﻴﻦ ﺍﻟﻄﺎﻗﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻭﺗﻘﻠﻴﻞ ﺍﻟﺨﺴـــﺎﺋﺮ‪.‬‬

‫ﻣﺮﺑـــﺢ ﻟﺠﻤﻴﻊ ﺍﻟﻤﻌﻨﻴﻴﻦ ﻓﻲ ﻫـــﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ‪ ،‬ﻛﺬﻟﻚ‬

‫ﺍﻟﺤﺼـــﻮﻝ ﻋﻠﻰ ﺍﻟﺪﻋﻢ ﺍﻟﺤﻜﻮﻣﻲ ﻟﺼﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‪،‬‬

‫ﻭﻋـــﺎﺩﺓ ﻣﺎ ﻧﻮﺟﻪ ﺍﻟﺪﻋﻮﺓ ﺇﻟـــﻰ ﻋﻤﻼﺋﻨﺎ ﻟﺰﻳﺎﺭﺓ ﻣﻮﻗﻌﻨﺎ‬

‫ﻓـــﺈﻥ ﺍﻟﻤﺘﻨﺎﻓﺴـــﻴﻦ ﻗـــﺪ ﻳـــﺮﻭﻥ ﺃﻥ ﺍﻟﻤﻔﻴﺪ ﻣﻨﺎﻗﺸـــﺔ‬

‫ﺧﺎﺻـــﺔ ﻟﻤـــﺎ ﺗﻤﺜﻠـــﻪ ﻓـــﻲ ﺍﻟﺘﺎﺭﻳـــﺦ ﺍﻟﻠﺒﻨﺎﻧـــﻲ ﻭﺍﻟﺬﻱ‬

‫ﻭﻣﺮﺍﻗﺒﺔ ﺧـــﻂ ﺇﻧﺘﺎﺟﻨﺎ‪ ،‬ﺑﺤﻴﺚ ﻧﺴـــﺘﻄﻴﻊ ﻣﻦ ﺧﻼﻝ‬

‫ﺍﻟﻘﻀﺎﻳﺎ ﺍﻟﻤﺸﺘﺮﻛﺔ ﻭﺻﻴﺎﻏﺔ ﻗﻮﺍﻋﺪ ﺍﻟﻌﻤﻞ ﻣﻌﴼ‪.‬‬

‫ﻳﺠﺴـــﺪﻩ ﻣﻘﻮﻟـــﺔ )ﺍﻟﻘﺎﻫﺮﺓ ﺗﺆﻟـــﻒ ‪ ...‬ﺑﻴﺮﻭﺕ ﺗﻄﺒﻊ‬

‫ﺇﺟﺮﺍﺋﻨﺎ ﻻﺳـــﺘﺒﻴﺎﻧﺎﺕ ﺃﻥ ﻧﺪﺧﻞ ﻭﺑﺸﻜﻞ ﺗﺤﺴﻴﻨﺎﺕ‬

‫ﻭﺩﺑﻲ ﻣﻦ ﺑﻴﻦ ﺍﻷﺳـــﻮﺍﻕ ﺍﻟﻘﻠﻴﻠﺔ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ‬

‫‪ ...‬ﺑﻐﺪﺍﺩ ﺗﻘﺮﺃ(“‪.‬‬

‫ﻋﻠﻰ ﺃﺩﺍﺋﻨﺎ ﻭﺗﻘﺪﻳﻢ ﺿﻤﺎﻧﺎﺕ ﺃﻋﻠﻰ ﻟﻠﺠﻮﺩﺓ“‪.‬‬

‫ﺍﻷﻭﺳـــﻂ ﻭﺍﻟﺘﻲ ﻳﺤﻖ ﻟﻬـــﺎ ﺃﻥ ﺗﻔﺨـــﺮ ﺑﺎﺗﺤﺎﺩ ﻋﺎﻣﻞ‬

‫ﻭﺑﻴﻨﻤـــﺎ ﻟﻴـــﺲ ﺛﻤـــﺔ ﺷـــﻚ ﻓـــﻲ ﺃﻥ ﺩﻭﺭ ﺍﻻﺗﺤـــﺎﺩﺍﺕ‬

‫ﻭﺧﺘﺎﻣﴼ ﻳﺮﻯ ﺯﺍﻫﺮ ﺣﺴﻦ ﺃﻧﻪ ﻳﺠﺐ ﺇﺩﺧﺎﻝ ﺗﺤﺴﻴﻨﺎﺕ‬

‫ﻟﺼﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻭﺍﻟﻨﺎﺷـــﺮﻳﻦ‪ ،‬ﻓﻤﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﻣﻬﻢ ﻟﻠﻐﺎﻳـــﺔ ﻭﺃﻧﻪ ﻳﻤﻜﻨﻬـــﺎ ﺍﻟﻤﻀﻲ ﺑﻌﻴﺪﴽ‬

‫ﻭﺍﻟﻨﺸـــﺮ ﺍﻟﺘﺎﺑﻌـــﺔ ﻟﻐﺮﻓﺔ ﺗﺠـــﺎﺭﺓ ﻭﺻﻨﺎﻋـــﺔ ﺩﺑﻲ ﺗﺪﻋﻢ‬

‫ﻓﻲ ﻧﻔﻊ ﺍﻟﺼﻨﺎﻋﺔ ﻛﻜﻞ‪ ،‬ﻳﺒﻴﻦ ﺍﻟﺸـــﻴﺦ ﺃﻧﻪ ﻓﻲ ﺍﻟﻮﺍﻗﻊ‬

‫ﻋﻠﻰ ﺗﺴـــﻮﻳﻖ ﻣﻨﺘﺠﺎﺕ ﺍﻟﻄﺒﺎﻋـــﺔ ﻟﺠﺬﺏ ﻣﺰﻳﺪ ﻣﻦ‬ ‫ﺍﻟﻌﻤﻼﺀ‪ ،‬ﻭﻳﻨﺒﻐﻲ ﺃﻥ ﻳﺘﻀﻤﻦ ﻫﺬﺍ ﺗﺨﻄﻴﻄﴼ ﻣﻔﺼ ً‬ ‫ﻼ‬

‫ﻭﺑﺸـــﻜﻞ ﻣﺘﺰﺍﻳـــﺪ ﺍﻟﺘﻮﺟﻬـــﺎﺕ ﺍﻟﺘﻌﻠﻴﻤﻴـــﺔ ﻭﺫﻟﻚ ﻣﻦ‬

‫ﺣﺘﻰ ﻫﺬﻩ ﺍﻻﺗﺤﺎﺩﺍﺕ ﺗﻮﺍﺟﻪ ﻗﻴﻮﺩﴽ ﻓﻲ ﺁﻟﻴﺔ ﺍﻟﺘﺴـــﻌﻴﺮ‬

‫ﻟﻺﻧﺘـــﺎﺝ ﻭﺍﻟﺘﻘﻠﻴـــﻞ ﻣﻦ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﺘﺎﻟﻔﺔ‪ .‬ﻛﻤﺎ ﻳﺸـــﻴﺮ‬

‫ﺧﻼﻝ ﺗﻨﻈﻴﻢ ﺣﻠﻘﺎﺕ ﺩﺭﺍﺳـــﻴﺔ ﺑﺎﻟﺘﻌﺎﻭﻥ ﻣﻊ ﻣﺼﻨﻌﻲ‬

‫ﻧﻈـــﺮﴽ ﻟﻮﺟـــﻮﺩ ﻣﺘﻐﻴﺮﺍﺕ ﻻ ﺣﺼﺮ ﻟﻬـــﺎ ﻭﻻ ﻋﺪ ﻋﻨﺪﻣﺎ‬

‫ﺣﺴـــﻦ ﺇﻟﻰ ﺃﻥ ﺑﻌـــﺾ ﺍﻟﻤﻄﺎﺑﻊ ﺑﺪﺃﺕ ﺑﺎﻟﺘﻮﺳـــﻊ ﺇﻟﻰ‬

‫ﺃﺟﻬﺰﺓ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﻣﻄﻮﺭﻱ ﺍﻟﺒﺮﺍﻣﺞ‪ .‬ﻭﺟﺎﺋﺰﺓ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻳﺘﻌﻠﻖ ﺍﻷﻣﺮ ﺑﺎﻟﺘﺴﻌﻴﺮ ﺣﻴﺚ ﺃﻥ ﻟﻜﻞ ﻣﺆﺳﺴﺔ ﻃﺒﺎﻋﺔ‬

‫ﺃﺳـــﻮﺍﻕ ﺃﺧـــﺮﻯ ﺃﺑﻌﺪ ﺍﻹﻣـــﺎﺭﺍﺕ‪ ،‬ﻛﺪﻭﻟـــﺔ ﻗﻄﺮ ﻋﻠﻰ‬

‫ﺍﻟﺴـــﻨﻮﻳﺔ ﻫـــﻲ ﻗﺼﺔ ﻧﺠـــﺎﺡ ﺑﺤﺪ ﺫﺍﺗﻬﺎ ﺗﺴـــﺎﻫﻢ ﻓﻲ‬

‫ﻣﺠﻤﻮﻋﺔ ﻣﻦ ﺍﻟﺼﻴﻎ ﻭﺍﻷﻭﻟﻮﻳﺎﺕ ﺍﻟﺨﺎﺻﺔ ﺑﻬﺎ“‪.‬‬

‫ﺳﺒﻴﺒﻞ ﺍﻟﻤﺜﺎﻝ‪.‬‬

‫ﻓﻴﻤـــﺎ ﻳﻀﻴـــﻒ ﻣﺄﻣﻮﻥ ﻗﻄﺐ ﻣـــﻦ ﺍﻟﺸـــﺮﻭﻕ ﻗﺎﺋ ً‬ ‫ﻼ‪:‬‬ ‫”ﺗﺘﻤﺜﻞ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺘﻨﺎ ﺍﻟﺮﺋﻴﺴـــﻴﺔ ﻓﻲ ﺍﻟﺤﻔﺎﻅ ﻋﻠﻰ‬ ‫ﻣﺴـــﺘﻮﻯ ﺍﻟﺠـــﻮﺩﺓ‪ ،‬ﻭﻧﺤـــﻦ ﺍﻵﻥ ﺑﺼـــﺪﺩ ﺗﺤﺴـــﻴﻦ‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

‫‪www.meprinter.com‬‬

‫ﺍﻟﻤﺘﺎﺣﺔ ﻣﻦ ﻗﺒﻴﻞ ﺑﻨﺎﺀ ﺍﻟﻌﻼﻣﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ ،‬ﻭﺍﻟﺘﺴﻮﻳﻖ‬

‫ﺍﻟﺤﺎﻟﻲ ﻳﺴﺘﺪﻋﻲ ﺇﺟﺮﺍﺀﺍﺕ ﻣﻦ ﻗﺒﻴﻞ ﺯﻳﺎﺩﺓ ﺍﻟﻤﻮﺍﺭﺩ‪،‬‬

‫ﺍﻟﻌﻤﻼﺀ ﻭﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﺍﻟﻤﻴﺰﺓ ﺍﻟﺘﻨﺎﻓﺴـــﻴﺔ ﻟﻠﺸـــﺮﻛﺔ‬

‫ﺍﻷﻓﻀﻞ‪ ،‬ﻭﺍﻻﺳﺘﺸﺎﺭﺍﺕ ﺍﻟﻤﺠﺎﻧﻴﺔ‪ ،‬ﻭﺧﺪﻣﺎﺕ ﻣﺎ ﺑﻌﺪ‬

‫ﻭﺍﻟﺘﺮﻛﻴـــﺰ ﻋﻠـــﻰ ﺍﻟﺠـــﻮﺩﺓ‪ ،‬ﻭﺍﻟﻌﻼﻗـــﺔ ﻣـــﻊ ﺍﻟﻌﻤﻼﺀ‪،‬‬

‫ﻗﺎﺋﻤـــﺔ ﺃﻭﻟﻮﻳﺎﺕ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘـــﻲ ﺗﺮﻳﺪ ﺍﻟﺒﻘﺎﺀ ﻓﻲ ﺩﺍﺋﺮﺓ‬

‫ﺍﻟﺒﻴﻊ ﻭﺍﻟﻜﺜﻴﺮ ﻏﻴﺮﻫﺎ‪.‬‬

‫ﻭﺍﻟﺨﻔﺾ ﻓﻲ ﺍﻟﻌﻤﻞ ﻭﻫﻮ ﺃﻣﺮ ﺣﺘﻤﻲ“‪.‬‬

‫ﺍﻟﻤﻨﺎﻓﺴﺔ‪ .‬ﻭﻳﻔﺮﺽ ﺍﺳـــﺘﺒﻴﺎﻧﻨﺎ ﺍﻟﻤﺴﺄﻟﺔ ﺍﻟﺘﻲ ﻳﺘﻌﻴﻦ‬

‫ﻭﻧﺘﻮﺟـــﻪ ﺇﻟﻰ ﺍﻟﻘﺎﺋﻤﻴﻦ ﻋﻠﻰ ﺍﻟﻤﻄﺎﺑﻊ ﺑﺎﻟﺴـــﺆﺍﻝ ﻋﻤﺎ‬

‫ﺃﻣـــﺎ ﺯﺍﻫﺮ ﺣﺴـــﻦ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻤﻄﺒﻌـــﺔ ﺑﺎﻭﺭ ﺑﺮﻧﺖ‬

‫ﻋﻠـــﻰ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﺃﻱ ﻣـــﻜﺎﻥ ﺍﻟﺘﻌﺎﻣﻞ ﻣﻌﻬﺎ ﻭﻫﻲ‪:‬‬

‫ﺗﻐﻴـــﺮ ﻓﻴﻤـــﺎ ﻳﺘﻌﻠﻖ ﺑﺄﺳﺎﺳـــﻴﺎﺕ ﺍﻟﻌﻤـــﻞ ﺍﻟﺘﺠﺎﺭﻱ ﺃﻭ‬

‫ﺍﻟﺘـــﻲ ﺗﺘﺨﺬ ﻣﻦ ﺩﺑﻲ ﻣﻘـــﺮﴽ ﻟﻬﺎ ﻓﻴﻄﺮﺡ ﻭﺟﻬﺔ ﻧﻈﺮﻩ‬

‫ﻫﻞ ﺗﺮﻭﺡ ﺣﺮﺏ ﺃﺳﻌﺎﺭ ﻓﻲ ﺍﻷﻓﻖ؟‬

‫ﺗﻮﺟﻬﺎﺗﻬﻢ ﺍﻟﻌﺎﻣﺔ ﺑﺸﺄﻥ ﻣﺴﺘﻘﺒﻞ ﻫﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ‪.‬‬

‫ﺩﻳﻨﺎﻣﻴﻜﻴـــﺔ ﺍﻹﻧﺘـــﺎﺝ ﺍﻟﻄﺒﺎﻋـــﻲ ﻭﺍﻟﺘﺤﺪﻳـــﺎﺕ ﺍﻟﺘـــﻲ‬

‫ﻳﻘﻮﻝ ﻣﺤﻤﺪ ﺃﺑـــﻮ ﺧﺎﻟﺪ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻤﻄﺒﻌﺔ ﺍﻟﺨﻂ‬

‫ﻭﻳﺴﺘﺬﻛﺮ ﺃﺣﻤﺪ ﺑﻦ ﺣﺴﻦ ﺍﻟﺸﻴﺦ‪ ،‬ﺭﺋﻴﺲ ﻣﺠﻤﻮﻋﺔ‬

‫ﺗﻮﺍﺟﻬﻬﺎ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻹﻣﺎﺭﺍﺕ‪.‬‬

‫ﺍﻟﻜﻮﻳﺘﻴـــﺔ ﻓﻲ ﻫﺬﺍ ﺍﻟﺼﺪﺩ‪” :‬ﻳﻌﺪ ﺍﻟﺘﺴـــﻌﻴﺮ ﻣﺸـــﻜﻠﺔ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ ﻓﻲ ﻏﺮﻓـــﺔ ﺗﺠـــﺎﺭﺓ ﻭﺻﻨﺎﻋﺔ ﺩﺑﻲ‬

‫ﻭﻳﻘـــﻮﻝ ﺣﺴـــﻦ‪” :‬ﺇﻥ ﺍﻟﻮﺿﻊ ﺍﻟﺤﺎﻟﻲ ﻟﻴﺲ ﺑﺎﻟﺴـــﻮﺀ‬

‫ﺣﻘﻴﻘﻴـــﺔ ﻭﻗـــﺪ ﺷـــﻬﺪﻧﺎ ﻫﺒـــﻮﻁ ﺑﻌﺾ ﺍﻷﺳـــﻌﺎﺭ ﺇﻟﻰ‬

‫ﺍﻟﺬﻋﺮ ﻭﺍﻟﺘﺮﻗﺐ ﺍﻟﻠﺬﻳﻦ ﺍﺗﺴﻤﺖ ﺑﻬﻤﺎ ﺍﻷﺯﻣﺔ ﺍﻟﻤﺎﻟﻴﺔ‬

‫ﺍﻟﺬﻱ ﻛﻨﺎ ﻧﺨﺸﺎﻩ‪ ،‬ﻓﺎﻟﻨﺎﺱ ﻳﻤﻴﻠﻮﻥ ﺇﻟﻰ ﺍﻟﻘﻠﻖ ﺑﺴﺒﺐ‬

‫ﺳـــﻌﺮ ﺍﻟﻜﻠﻔﺔ‪ ،‬ﻟﺬﺍ ﺍﻷﻛﺜﺮ ﻓﺎﺋﺪﺓ ﻋﻠﻰ ﺍﻟﻤﺪﻯ ﺍﻟﻄﻮﻳﻞ‬

‫ﺍﻟﻌﺎﻟﻤﻴـــﺔ ﻃﻴﻠﺔ ﺍﻟﻌﺎﻡ ﺍﻟﻤﻨﺼﺮﻡ ﺇﺫ ﻳﻘﻮﻝ‪” :‬ﻓﻲ ﺷـــﻬﺮ‬

‫ﺍﻟﺘﺨﻤﻴﻨـــﺎﺕ‪ .‬ﻭﺍﻟﺤﺬﺭ ﺍﻟـــﺬﻱ ﺗﺘﻮﺧـــﺎﻩ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺃﻥ ﻧﻘـــﻮﻡ ﺑﺘﺮﻛﻴﺰ ﺟﻬﻮﺩﻧﺎ ﻋﻠﻰ ﺍﻟﺘﺴـــﻠﻴﻢ ﻓﻲ ﺍﻟﻮﻗﺖ‬

‫ﺳﺒﺘﻤﺒﺮ ﻣﻦ ﺍﻟﻌﺎﻡ ﺍﻟﻤﺎﺿﻲ ﻋﻨﺪﻣﺎ ﺳﺮﺕ ﺃﻧﺒﺎﺀ ﺑﺸﺄﻥ‬

‫ﺣﺎﻟﻴﴼ ﺑﺸـــﺄﻥ ﺧﻄﻂ ﺍﻟﺘﻮﺳﻊ ﻟﺪﻳﻬﺎ ﺃﻣﺮ ﻣﺸﺠﻊ‪ ،‬ﻓﻬﻲ‬

‫ﺍﻟﻤﺤـــﺪﺩ ﻭﺍﻟﺠـــﻮﺩﺓ ﺍﻟﻌﺎﻟﻴﺔ ﻟﻠﻤﻨﺘﺠـــﺎﺕ ﻭﺍﻟﺨﺪﻣﺎﺕ‪.‬‬

‫ﺍﻟﺮﻛﻮﺩ ﺍﻟﻌﺎﻟﻤﻲ ﻭﺷﻌﺮ ﺍﻟﺠﻤﻴﻊ ﺑﺎﻻﺿﻄﺮﺍﺏ‪ ،‬ﻭﺍﺟﻬﻨﺎ‬

‫ﺗﺒﺤﺚ ﻓﻲ ﻛﺎﻓـــﺔ ﺍﻟﺘﻔﺎﺻﻴﻞ ﻟﺨﻔـــﺾ ﺍﻟﻜﻠﻔﺔ‪ .‬ﻓﻘﺪ‬

‫ﻭﺑﻌـــﺾ ﺍﻹﺟﺮﺍﺀﺍﺕ ﺍﻟﺘـــﻲ ﻗﻤﻨﺎ ﺑﺎﺗﺨﺎﺫﻫـــﺎ ﺗﺘﻀﻤﻦ‬

‫ﺟﻤﻴﻌـــﴼ ﺣﻴﺮﺓ ﻓـــﻲ ﻛﻴﻔﻴـــﺔ ﺇﺩﺍﺭﺓ ﻣﻴﺰﺍﻧﻴﺎﺗﻨـــﺎ‪ .‬ﺇﻻ ﺃﻥ‬

‫ﺗﻢ ﺧﻔـــﺾ ﻛﻠﻒ ﺍﻟﻌﻤﻠﻴﺎﺕ ﻏﻴﺮ ﺍﻟﻀﺮﻭﺭﻳﺔ ﺑﺸـــﻜﻞ‬

‫ﺗﻘﺪﻳـــﻢ ﺧﺪﻣـــﺎﺕ ﺗﺼﻤﻴﻢ ﻣﺠﺎﻧـــﴼ‪ ،‬ﻛﻤﺎ ﺃﻧﻨـــﺎ ﻧﺠﺮﻱ‬

‫”ﻣﻦ ﺃﺟﻞ ﺍﻟﺒﻘﺎﺀ ﻓﻲ‬ ‫ﻣﺴﺘﻮﻯﺍﻟﺘﻨﺎﻓﺴﻴﺔ‬ ‫ﻓﺈﻥ ﺍﻟﻮﻗﺖ ﺍﻟﺤﺎﻟﻲ‬ ‫ﻳﺴﺘﺪﻋﻲ ﺇﺟﺮﺍﺀﺍﺕ ﻣﻦ‬ ‫ﻗﺒﻴﻞ ﺯﻳﺎﺩﺓ ﺍﻟﻤﻮﺍﺭﺩ‪،‬‬ ‫ﻭﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﺍﻟﺠﻮﺩﺓ‪،‬‬ ‫ﻭﺍﻟﻌﻼﻗﺔ ﻣﻊ ﺍﻟﻌﻤﻼﺀ‪،‬‬ ‫ﻭﺍﻟﺨﻔﺾ ﻓﻲ ﺍﻟﻌﻤﻞ‬ ‫ﻭﻫﻮ ﺃﻣﺮ ﺣﺘﻤﻲ“‬

‫ﺍﻟﺴـــﻨﺔ ﻣﺮﺕ ﺑﺴـــﻼﻡ‪ ،‬ﻭﻟﻢ ﺗﺘﺤﻘﻖ ﺣﺘﻰ ﺍﻵﻥ ﺃﺳﻮﺃ‬

‫ﻛﺒﻴـــﺮ‪ ،‬ﻭﺍﻵﻥ ﺛﻤﺔ ﺗﺮﻛﻴﺰ ﻛﺒﻴﺮ ﻋﻠـــﻰ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻔﻌﺎﻟﺔ‬

‫ﺑﻌـــﺾ ﺍﻟﻤﻔﺎﻭﺿـــﺎﺕ ﻟﺨﻔـــﺾ ﺃﺳـــﻌﺎﺭ ﺍﻟﻤـــﻮﺍﺩ ﻣـــﻊ‬

‫ﻋﺒﺪ ﺍﻟﻌﺰﻳﺰ ﺍﻟﻐﺎﻣﺪﻱ‬

‫ﺍﻟﺴـــﻴﻨﺎﺭﻳﻮﻫﺎﺕ ﺍﻟﻤﺘﻮﻗﻌﺔ‪ .‬ﻭﺭﻏﻢ ﺍﻟﻬﺒﻮﻁ ﺍﻟﺤﺎﺻﻞ‬

‫ﻟﻠﻤﻮﺍﺭﺩ ﺍﻟﻤﺘﺎﺣﺔ“‪.‬‬

‫ﻣﻮﺭﺩﻳﻨﺎ“‪.‬‬

‫ﺃﺣﻤﺪ ﺑﻦ ﺣﺴﻦ ﺍﻟﺸﻴﺦ‬

‫ﻋﺒﺪ ﺍﻟﻌﺰﻳﺰ ﺍﻟﻐﺎﻣﺪﻱ‬

‫ﺯﺍﻫﺮ ﺣﺴﻦ‬

‫ﺭﺋﻴﺲ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻓﻲ‬

‫ﺭﺋﻴﺲ ﻟﺠﻨﺔ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﻏﺮﻓﺔ ﺟﺪﺓ‬

‫ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻤﻄﺒﻌﺔ ﺑﺎﻭﺭ ﺑﺮﻧﺖ‬

‫ﻏﺮﻓﺔ ﺗﺠﺎﺭﺓ ﻭﺻﻨﺎﻋﺔ ﺩﺑﻲ‬

‫– ﺍﻟﺴﻌﻮﺩﻳﺔ‬

‫ﻓـــﻲ ﺇﺟﻤﺎﻟﻲ ﺍﻟﻤﺒﻴﻌـــﺎﺕ‪ ،‬ﺇﻻ ﺃﻥ ﺍﻟﻤﻮﻗﻒ ﺍﻟﻌﺎﻡ ﻟﻴﺲ‬

‫ﻭﺑﺤﺴـــﺐ ﺯﺍﻫﺮ ﻓﺈﻥ ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﻳﺒﺪﻭ ﺃﻛﺜﺮ ﺇﺷـــﺮﺍﻗﴼ‬

‫ﺃﻣـــﺎ ﻧﺎﻳﻠﺔ ﺧـــﻮﺭﻱ‪ ،‬ﻣﻬﻨﺪﺳـــﺔ ﺍﻟﻤﺒﻴﻌـــﺎﺕ ﺍﻟﻔﻨﻴﺔ ﻓﻲ‬

‫ﺑﺎﻟﺴـــﻮﺀ ﺍﻟﺬﻱ ﺣﺎﻭﻝ ﻏﺮﺑﺎﻥ ﺍﻟﺒﻴﻦ ﻭﺭﺳﻞ ﺍﻟﺸﺆﻡ ﺃﻥ‬

‫ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﺴـــﻮﻕ ﺩﺑﻲ ﻭﺍﻟﺘﻲ ﺗﺸﻬﺪ ﺍﻵﻥ ﺗﺪﻓﻘﴼ ﺃﻛﺒﺮ‬

‫ﻫﻴﺪﻟﺒﺮﺝ ﻟﺒﻨﺎﻥ ﻓﻼ ﺗﺮﻯ ﺣﺮﺏ ﺃﺳـــﻌﺎﺭ ﺗﺪﻭﺭ ﺭﺣﺎﻫﺎ‬

‫ﻳﺤﻤﻠﻮﻧﺎ ﻋﻠﻰ ﺗﻮﻗﻌﻪ‪ .‬ﻛﻤﺎ ﻇﻬﺮﺕ ﺑﻌﺾ ﺍﻹﺷﺎﻋﺎﺕ‬

‫ﻣﻦ ﺍﻟﺴـــﻴﺎﺡ ﻣـــﻦ ﺟﻤﻴﻊ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟـــﻢ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ‬

‫ﻓـــﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﻠﺒﻨﺎﻧﻴﺔ ﻧﻈـــﺮﴽ ﻟﻘﻠﺔ ﺍﻟﺘﺪﺍﺧﻞ‬

‫ﺑـــﺄﻥ ﺍﻟﻌﺪﻳﺪ ﻣـــﻦ ﺍﻟﻤﻄﺎﺑﻊ ﺳـــﺘﺘﺮﻙ ﻫـــﺬﻩ ﺍﻟﺤﺮﻓﺔ‪،‬‬

‫ﻫﺬﺍ ﺍﻟﺸﺄﻥ‪” :‬ﺃﻋﺘﻘﺪ ﺃﻥ ﺍﻷﺳﻮﺃ ﻗﺪ ﻭﻟﻰ‪ ،‬ﻭﺍﻟﻌﻤﻞ ﻓﻲ‬

‫ﺑﻴﻦ ﺍﻷﺳـــﻮﺍﻕ ﻭﺗﻨﻮﻉ ﺍﻷﻋﻤﺎﻝ ﻫﻨﺎﻙ‪ ،‬ﻭﺃﻓﻀﻞ ﺣﻞ‬

‫ﻭﻟﻜﻦ ﻭﺑﻌﺪ ﻋﺎﻡ ﻭﺍﺣﺪ ﺃﺗﺤﺪﻯ ﺃﻱ ﺷﺨﺺ ﻳﺬﻛﺮ ﻟﻲ‬ ‫ﺃﺳﻤﺎﺀ ﺛﻼﺛﺔ ﺩﻭﺭ ﻃﺒﺎﻋﺔ ﺃُﻏﻠﻘﺖ ﻓﻲ ﺍﻟﻌﺎﻡ ‪.“٢٠٠٩‬‬

‫ﺩﺑﻲ ﺳـــﻴﻌﻮﺩ ﺇﻟﻰ ﺣﺎﻟﺘـــﻪ ﺍﻟﻄﺒﻴﻌﻴﺔ‪ .‬ﻭﺃﺣـــﺪ ﺍﻟﻌﻮﺍﻣﻞ‬

‫ﺑﺤﺴـــﺐ ﺧﻮﺭﻱ ﻫﻮ ﺍﻹﺟﺮﺍﺀﺍﺕ ﺍﻟﻤﻌﻤﻮﻝ ﺑﻬﺎ ﺣﺎﻟﻴﴼ‬

‫ﻭﻳﻀﻴـــﻒ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺃﻋﺘﻘـــﺪ ﺃﻥ ﻇﺮﻭﻑ ﺍﻟﺴـــﻮﻕ ﺍﻵﻥ‬

‫ﺍﻟﺮﺋﻴﺴـــﻴﺔ ﺍﻟﻤﺴـــﺆﻭﻝ ﻋﻦ ﻫﺬﺍ ﺍﻷﻣﺮ ﺍﻟﺘﺤﺴـــﻦ ﻓﻲ‬

‫ﻭﺗﺠﻨﺐ ﺍﻟﻤﻐﺎﻣﺮﺍﺕ ﺍﻟﺘﻲ ﺗﺬﻫﺐ ﺑﺎﻟﻤﺎﻝ‪.‬‬

‫ﻣﺠـــﺎﻝ ﺍﻟﺒﻨﻰ ﺍﻟﺘﺤﺘﻴﺔ ﻭﺍﻟﺘﻲ ﺗﻘـــﻮﺩ ﺇﻟﻰ ﻓﺮﺹ ﺃﻛﺒﺮ‬

‫ﻓﻲ ﺣﻴﻦ ﻳﺮﺩﺩ ﻧﻮﺭ ﺃﺣﻤﺪ ﺧﺎﻥ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﻓﻲ ﺍﻟﻤﻄﺒﻌﺔ‬

‫ﻣﻮﺍﺗﻴـــﺔ ﻻﺳـــﺘﺜﻤﺎﺭﺍﺕ ﺟﺪﻳـــﺪﺓ‪ ،‬ﻓﺒﺎﻟﻨﺴـــﺒﺔ ﻟﻠﺠﻤﻴﻊ‬

‫ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺴﻴﺎﺣﺔ‪ ،‬ﻭﺍﻵﻥ ﺛﻤﺔ ﻣﺰﻳﺪ ﻣﻦ ﺍﻷﺳﺒﺎﺏ‬

‫ﺍﻟﻔﻨﻴﺔ ﻓﻲ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﺍﻟﻔﻜﺮﺓ ﺃﻋﻼﻩ ﺑﻜﻠﻤﺎﺕ ﺃﺧﺮﻯ‬

‫ﻭﻧﻈﺮﴽ ﻟﻬﺒﻮﻁ ﺳـــﻌﺮ ﻛﻞ ﺷﻲﺀ ﺍﻵﻥ ﻭﺑﺤﻠﻮﻝ ﺍﻟﻮﻗﺖ‬

‫ﺗﺪﻋـــﻮ ﺍﻟﻌﺎﻟـــﻢ ﻣـــﻦ ﺟﻤﻴـــﻊ ﺍﻟﺠﻬـــﺎﺕ ﻟﺰﻳـــﺎﺭﺓ ﺩﺑﻲ‪،‬‬

‫ﺑﻘﻮﻟﻪ‪” :‬ﺍﻟﺨﻄﻮﺓ ﺍﻟﻤﺜﺎﻟﻴﺔ ﻟﻼﺳﺘﻤﺮﺍﺭ ﻓﻲ ﺍﻟﻌﻤﻞ ﻫﻲ‬

‫ﺍﻟﺬﻱ ﻳﺘﻢ ﻓﻴﻪ ﺗﺴـــﻠﻴﻢ ﺍﻷﺟﻬﺰﺓ ﺳﻴﻜﻮﻥ ﻗﺪ ﺍﻧﻘﻀﻰ‬

‫ﻭﺍﻻﺭﺗﻔﺎﻉ ﻓﻲ ﺃﻋﺪﺍﺩ ﺍﻟﺴـــﻴﺎﺡ ﺗﺰﻳﺪ ﻣﻦ ﺍﻟﻄﻠﺐ ﻋﻠﻰ‬

‫ﺗﻠﺒﻴـــﺔ ﻣﺘﻄﻠﺒﺎﺕ ﺍﻟﻌﻤﻴﻞ ﻭﺍﻟﻤﺤﺎﻓﻈـــﺔ ﻋﻠﻰ ﺍﻟﺠﻮﺩﺓ‬

‫ﻣﻦ ﺳﺘﺔ ﺃﺷـــﻬﺮ ﺇﻟﻰ ﺳﻨﺔ ﻋﻠﻰ ﺍﻷﻗﻞ ﻭﻫﻲ ﺣﺴﺒﻤﺎ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ“‪.‬‬

‫ﺍﻟﻌﺎﻟﻴﺔ ﺍﻟﻤﺘﻮﻗﻌﺔ‪ ،‬ﺇﺫ ﻟﻴﺲ ﻣﻦ ﺍﻟﻤﺠﺪﻱ ﺍﻟﺪﺧﻮﻝ ﻓﻲ‬

‫ﺃﻋﺘﻘﺪ ﻣﺪﺓ ﻛﺎﻓﻴﺔ ﻛﻲ ﻳﻄﺮﺃ ﺗﺤﺴـــﻦ ﻋﻠﻰ ﺍﻻﻗﺘﺼﺎﺩ‬ ‫ﺑﺸﻜﻞ ﻣﻠﺤﻮﻅ“‪.‬‬

‫ﻣﻌﻀﻠﺔﺍﻟﺘﺴﻌﻴﺮ‬

‫ﺣﺮﺏ ﺃﺳﻌﺎﺭ ﺣﺘﻰ ﻭﺇﻥ ﺃﺷﻌﻞ ﺍﻟﻤﻨﺎﻓﺴﻮﻥ ﻓﺘﻴﻠﻬﺎ“‪.‬‬ ‫ﻭﻳﻌﻠـــﻖ ﺃﺣﻤﺪ ﺑﻦ ﺍﻟﺸـــﻴﺦ ﻋﻠﻰ ﺍﻷﻣـــﺮ ﺑﺎﻟﻘﻮﻝ‪” :‬ﻻ‬

‫ﺃﻛﺜـــﺮ ﻣـــﻦ ﺳـــﺒﺐ ﻳﺪﻋﻮﻫـــﺎ ﻟﻼﺣﺘﻔـــﺎﻝ‪ ،‬ﻓﺎﻗﺘﺼـــﺎﺩ‬

‫ﺍﻟﺮﻛـــﻮﺩ ﺍﻻﻗﺘﺼـــﺎﺩﻱ‪ ،‬ﻟﺬﺍ ﻓﺈﻥ ﻣﻦ ﺍﻟﺸـــﺎﺋﻊ ﺃﻥ ﻧﺮﻯ‬

‫ﺍﻟﺒﻌﻴـــﺪ‪ ،‬ﻓﺒﻌﺾ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘـــﻲ ﻟﺪﻳﻬﺎ ﻣﺨﺰﻭﻥ ﻛﺒﻴﺮ‬

‫ﺍﻟﺒﻼﺩ ﻣﺤﻤﻲ ﺑﺸـــﻜﻞ ﻣﺮﻳﺢ ﻣﻦ ﺍﻟﺮﻛﻮﺩ ﻭﻣﻦ ﺑﻴﻦ‬

‫ﺍﻟﻤﻄﺎﺑـــﻊ ﻭﻫﻲ ﺗﺨﻔﺾ ﺃﺳـــﻌﺎﺭﻫﺎ ﻻﺟﺘـــﺬﺍﺏ ﻣﺰﻳﺪ‬

‫ﻣﻦ ﺍﻟﻮﺭﻕ ﺑﻴﻨﻤﺎ ﻳﻮﺟﺪ ﻫﺒﻮﻁ ﻓﻲ ﺃﺳـــﻌﺎﺭ ﺍﻟﻮﺭﻕ ﻓﻲ‬

‫ﺍﻷﻋﻤـــﺎﻝ ﺍﻟﺘﺠﺎﺭﻳﺔ ﺍﻟﻤﺰﺩﻫـــﺮﺓ ﺗﻮﺍﺻﻞ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﻦ ﺍﻟﻤﺒﻴﻌﺎﺕ‪ .‬ﻭﺍﻟﺘﺴـــﻌﻴﺮ ﺍﻟﺼﺤﻴـــﺢ ﻋﻠﻰ ﺃﻱ ﺣﺎﻝ‬

‫ﺟﻤﻴـــﻊ ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ ﻳﺘﻌﻴﻦ ﻋﻠﻴﻬﺎ ﺧﻔﺾ ﺃﺳـــﻌﺎﺭﻫﺎ‪.‬‬

‫ﺃﺩﺍﺀﻫﺎ ﺍﻟﺠﻴﺪ‪.‬‬

‫ﻳﺴﺎﻋﺪ ﺍﻟﺸﺮﻛﺔ ﻋﻠﻰ ﺍﻟﺘﻨﺎﻓﺲ ﺑﻞ ﻭﺍﻻﻧﺘﻌﺎﺵ ﺣﺘﻰ‬

‫ﺃﻣـــﺎ ﺑﻘﻴـــﺔ ﺍﻟﻤﻄﺎﺑـــﻊ ﻭﺍﻟﻤﺜﻘﻠـــﺔ ﺑﻘـــﺮﻭﺽ ﻭﺍﻟﺘﺰﺍﻣﺎﺕ‬

‫ﻭﻳﻘﻮﻝ ﻋﺒﺪ ﺍﻟﻌﺰﻳﺰ ﺍﻟﻐﺎﻣﺪﻱ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻠﺴﺮﻭﺍﺕ‬

‫ﻓﻲ ﺃﺷـــﺪ ﺍﻷﻭﻗﺎﺕ ﺣﻠﻜﺔ ﻣﻦ ﺍﻟﻨﺎﺣﻴـــﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ‪،‬‬

‫ﻣﺎﻟﻴﺔ ﺃﺧﺮﻯ ﻓﻌﻠﻴﻬﺎ ﺧﻔﺾ ﺃﺳـــﻌﺎﺭﻫﺎ ﻫﻲ ﺍﻷﺧﺮﻯ‪،‬‬

‫ﻟﻠﺘﺼﻤﻴـــﻢ ﻭﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻓﻴﺼـــﻒ ﺍﻻﺗﺠﺎﻩ‬

‫ﻭﻻ ﻳﻨﺼﺢ ﺧﺒﺮﺍﺀ ﺍﻟﺘﺴﻮﻳﻖ ﺑﺤﺮﻕ ﺃﺳﻌﺎﺭ ﺍﻟﻤﻨﺘﺠﺎﺕ‬

‫ﺃﻭ ﺍﻟﺘﺮﻛﻴـــﺰ ﻋﻠـــﻰ ﺍﻟﻌﻤﻼﺀ ﺍﻟﺬﻳﻦ ﻳﺪﻓﻌـــﻮﻥ ﺃﻗﻞ ﻣﻦ‬

‫ﺍﻟﺬﻱ ﺗﺴـــﻴﺮ ﻓـــﻲ ﺍﻟﻄﺒﺎﻋـــﺔ ﻓـــﻲ ﺍﻟﻤﻤﻠﻜـــﺔ ﺑﻘﻮﻟﻪ‪:‬‬

‫ﺃﻭ ﺍﻟﺨﺪﻣﺎﺕ ﻣﻦ ﺃﺟﻞ ﺍﻟﺘﻨﺎﻓﺲ ﻻ ﺳـــﻴﻤﺎ ﺍﻟﻤﻨﺘﺠﺎﺕ‬

‫ﺳﻮﺍﻫﻢ ﻭﻟﻜﻦ ﻳﺪﻓﻌﻮﻥ ﻓﻲ ﻣﻮﺍﻋﻴﺪﻫﻢ ﺍﻟﻤﺤﺪﺩﺓ“‪.‬‬

‫”ﺍﻟﻌـــﺎﻡ ‪ ٢٠٠٨‬ﻛﺎﻥ ﻣﺠﺰﻳـــﴼ ﺇﻟﻰ ﺣﺪ ﻛﺒﻴـــﺮ‪ ،‬ﻭﺍﻟﺮﻛﻮﺩ‬

‫ﺫﺍﺕ ﺍﻟﻘﻴﻤـــﺔ ﺍﻟﻌﺎﻟﻴـــﺔ‪ ،‬ﻓﺎﻷﺳـــﻌﺎﺭ ﺍﻟﻤﺨﻔﻀـــﺔ ﺍﻵﻥ‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﺍﻷﻣـــﺮ ﺍﻟﺠﻴـــﺪ ﺍﻟﺬﻱ ﺟـــﺎﺀ ﺑﻬـــﺎ ﺍﻟﺮﻛﻮﺩ‬

‫ﺍﻻﻗﺘﺼﺎﺩﻱ ﻟﻢ ﻳﺼﻞ ﺑﻌـــﺪ ﺇﻟﻰ ﺍﻟﺤﺪ ﺍﻟﺬﻱ ﻳﻌﺪ ﻓﻴﻪ‬

‫ﻭﺑﺤﺴـــﺐ ﻫـــﺆﻻﺀ ﺍﻟﺨﺒـــﺮﺍﺀ ﺳـــﻮﻑ ﺗﺆﺛـــﺮ ﻋﻠـــﻰ‬

‫ﺍﻟﻌﺎﻟﻤﻲ ﻫﻮ ﺃﻥ ﺍﻟﻤﻄﺎﺑﻊ ﺣﺎﻭﻟﺖ ﺧﻔﺾ ﻧﻔﻘﺎﺗﻬﺎ ﻭﺃﻥ‬

‫ﻣﺸﻜﻠﺔ ﺭﺋﻴﺴـــﻴﺔ ﻣﻦ ﻧﺎﺣﻴﺔ ﺍﻟﻌﻤﻞ ﻭﺍﻟﻄﻠﺐ‪ .‬ﻭﻟﻜﻦ‬

‫ﻣﺴـــﺘﻮﻯ ﺭﺑﺤﻴﺔ ﺍﻟﺸـــﺮﻛﺔ ﻭﺻﻮﺭﺗﻬﺎ ﻓـــﻲ ﺣﺎﻝ ﻃﺮﺃ‬

‫ﺗﺼﺒﺢ ﺃﻛﺜﺮ ﻛﻔﺎﺀﺓ‪ ،‬ﻭﻓﻲ ﺣﺎﻟﺘﻨﺎ ﻓﻘﺪ ﺗﻤﻜﻨﺎ ﻣﻦ ﺗﻐﻴﻴﺮ‬

‫ﻣﻦ ﺃﺟﻞ ﺍﻟﺒﻘﺎﺀ ﻓﻲ ﻣﺴـــﺘﻮﻯ ﺍﻟﺘﻨﺎﻓﺴﻴﺔ ﻓﺈﻥ ﺍﻟﻮﻗﺖ‬

‫ﺃﻱ ﺗﻌـــﺎﻑ‪ .‬ﻭﻳﺠـــﺐ ﺃﻥ ﺗﺘﺼﺪﺭ ﺗﻘﻮﻳـــﺔ ﺍﻟﻌﻼﻗﺔ ﻣﻊ‬

‫ﻗﺎﺋﻤـــﺔ ﻋﻤﻼﺋﻨـــﺎ ﻭﺭﻛﺰﻧـــﺎ ﻋﻠﻰ ﻗﻄﺎﻋـــﺎﺕ ﺃﺧﺮﻯ ﻟﻢ‬

‫‪ME Printer December 2009‬‬

‫ﺃﻣﺎ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻓﻠﺪﻳﻬﺎ‬

‫ﻳﻌﺪ ”ﻋﺎﻣﻞ ﺍﻟﺴﻌﺮ“ ﺑﺤﺪ ﺫﺍﺗﻪ ﺗﺤﺪﻳﴼ ﻟﻠﻤﻄﺎﺑﻊ ﺧﻼﻝ‬

‫ﺃﻥ ﺧﻔﺾ ﺍﻷﺳـــﻌﺎﺭ ﺇﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺟﻴﺪﺓ ﻋﻠﻰ ﺍﻟﻤﺪﻯ‬

‫‪52‬‬

‫ﺍﻟﻤﻠﻒ‬

‫ﻣﺎ ﺑﻌﺪ ﺍﻟﺮﻛﻮﺩ ﺍﻟﻌﺎﻟﻤﻲ‬

‫‪Events Product Launch‬‬

‫ﺍﻟﻨﻈﺮ ﺇﻟﻰ ﻣﺎ ﺑﻌﺪ‬ ‫ﺍﻟﺮﻛﻮﺩﺍﻟﻌﺎﻟﻤﻲ‬ ‫ﻣﻄﺎﺑـــﻊ ﺍﻟﻤﻨﻄﻘﺔ ﺗﺒﻌـــﺚ ﺍﻟﺤﻴﺎﺓ ﻓﻲ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ‬ ‫ﺍﻟﺘﺴﻮﻳﻖ ﻣﻊ ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﺍﻟﺘﺠﺪﻳﺪ‬

‫‪ME Printer December 2009‬‬

‫ﻣـــ ّﺮ ﺃﻛﺜﺮ ﻣﻦ ﻋﺎﻡ ﻋﻠـــﻰ ﺍﻟﺮﻛﻮﺩ ﺍﻟﻌﺎﻟﻤﻲ ﻭﻟﻢ ﺗﺘﻮﻗﻒ‬

‫‪53‬‬

‫ﻣﻦ ﻭﻗﺖ ﺍﻟﺰﺑﻮﻥ‪ ،‬ﺇﺫ ﺳـــﻴﺒﺪﺃ ﺍﻟﻌﻤـــﻼﺀ ﺑﺘﻮﻗﻊ ﺍﻟﻤﺰﻳﺪ‬

‫ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﺍﻻﺣﺘﻔﺎﻅ ﺑﺴـــﻌﺮ ﻭﻗﻴﻤﺔ‬

‫ﻷﻣﻮﺍﻟﻬـــﻢ ﻭﻣﺆﺳﺴـــﺎﺗﻬﻢ ﻣـــﻦ ﺧﺪﻣـــﺔ ﺍﺳـــﺘﺜﻨﺎﺋﻴﺔ‬

‫ﺍﻟﻌﻼﻣﺔ ﺣﺘﻰ ﺍﻵﻥ‪ ،‬ﺇﻻ ﺃﻧﻬﺎ ﻗﻠﺼﺖ ﻋﺪﺩ ﺍﻟﻤﻮﻇﻔﻴﻦ‬

‫ﺍﻟﻘﺎﺩﻣـــﺔ‪ ،‬ﻭﺭﺑﻤـــﺎ ﻳﻜﻮﻥ ﻣﺠﺎﻝ ﺍﻟﺸـــﻚ ﻗـــﺪ ﺗﻀﺎﺀﻝ‬

‫ﻟﻠﻌﻤـــﻼﺀ ﻭﻭﻗـــﺖ ﺗﺴـــﻠﻴﻢ ﺃﻗﺼـــﺮ ﻭﺧﻴـــﺎﺭﺍﺕ ﺳـــﺪﺍﺩ‬

‫ﻭﺳﺎﻋﺎﺕ ﺍﻟﻌﻤﻞ ﺍﻹﺿﺎﻓﻲ ﻣﻦ ﺃﺟﻞ ﺍﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ‬

‫ﺇﻟـــﻰ ﺃﻥ ﺍﻟﺴـــﺆﺍﻝ ﺍﻟﻤﻠﺢ ﻳﺒﻘﻰ‪ :‬ﻫـــﻞ ﻧﺤﻦ ﻧﺘﺼﺮﻑ‬

‫ﻣﺮﻧﺔ ﻭﻳﺸـــﻌﺮﻭﻥ ﺑﺄﻥ ﻟﻬـــﻢ ﺍﻟﻴﺪ ﺍﻟﻄﻮﻟﻰ ﻓﻲ ﺍﻟﻈﺮﻑ‬

‫ﺍﻟﺘﻨﺎﻓﺴـــﻴﺔ‪ .‬ﻭﻓﻲ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻟﻀﻌﻴﻒ ﻳﺴﻬﻞ ﺳﻘﻮﻁ‬

‫ﺑﺎﻟﺸﻜﻞ ﺍﻟﺼﺤﻴﺢ؟‬

‫ﺍﻟﺮﺍﻫـــﻦ‪ ،‬ﻟﺬﺍ ﻓﺈﻥ ﺧﻄﻂ ﺍﻟﺘﺴـــﻮﻳﻖ ﻳﻨﺒﻐﻲ ﺃﻥ ﺗﻜﻮﻥ‬

‫ﺍﻟﻤﺆﺳﺴـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻓﺮﻳﺴﺔ ﻟﻠﻤﻀﺎﺭﺑﺔ ﻓﻲ ﺍﻷﺳﻌﺎﺭ‪،‬‬

‫ﺑﻼ ﺷـــﻚ ﻓﺈﻥ ﺍﻟﺘﺄﺛﻴﺮ ﺍﻷﻛﺒﺮ ﻟﻠﻜﺴﺎﺩ ﻋﻠﻰ ﺍﻟﻤﺒﻴﻌﺎﺕ‬

‫ﻗﻮﺓ ﻭﺷﻤﻮﻟﻴﺔ ﻣﻦ ﺃﻱ ﻭﻗﺖ ﻣﻀﻰ‪.‬‬

‫ﻭﻣﻊ ﻫـــﺬﺍ ﻳﺮﻯ ﺍﻟﺨﺒﺮﺍﺀ ﺃﻥ ﻣـــﻦ ﺍﻟﺠﺪﻳﺮ ﺑﺎﻟﻤﺤﺎﻭﻟﺔ‬

‫ﻫـــﻮ ﺍﺗﺨـــﺎﺫ ﻗﺮﺍﺭ ﺍﻟﺸـــﺮﺍﺀ ﺃﺿﺤـــﻰ ﻳﺴـــﺘﻠﺰﻡ ﺍﻟﻤﺰﻳﺪ‬

‫ﻟﻘـــﺪ ﺍﺧﺘـــﺎﺭﺕ ﻣﻌﻈـــﻢ ﺍﻟﻤﻄﺎﺑـــﻊ ﻭﺩﻭﺭ ﺍﻟﻨﺸـــﺮ ﻓـــﻲ‬

‫ﻟﻠﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﺍﺳـــﺘﺨﺪﺍﻡ ﻛﺎﻓـــﺔ ﺍﻟﺨﻴﺎﺭﺍﺕ‬

‫ﺍﻟﺘﺨﻤﻴﻨـــﺎﺕ ﺑﻌﺪ ﺑﺸـــﺄﻥ ﻣﺎ ﺗﺨﺒﺆﻩ ﺍﻷﺷـــﻬﺮ ﺍﻟﻘﻠﻴﻠﺔ‬

‫ﻭﻳﻌﻠﻖ ﻓﻴﻜﺮﺍﻣﺠﻴﺖ ﺳﻨﻎ ﺟﺎﺝ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﺒﻴﺒﺮﺯ‬

‫ﺍﻟﺨﺸﺐ ﻧﻈﺮﴽ ﻟﻠﻄﻔﺮﺓ ﺍﻟﺤﺎﺻﻠﺔ ﻓﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻨﺴﻴﺞ‪،‬‬

‫ﻭﻭﺭﻟﺪﻭﺍﻳـــﺪ ﻋﻠﻰ ﻣﺸـــﺎﺭﻛﺔ ﺷـــﺮﻛﺘﻪ ﻓﻲ ﺑﻴﺒـــﺮ ﺃﺭﺍﺑﻴﺎ‬

‫ﻭﻓﻮﻕ ﻛﻞ ﻫﺬﺍ ﻓﺈﻥ ﺛﺒﺎﺕ ﺍﻟﺴﻮﻕ ﺍﻹﻣﺎﺭﺍﺗﻴﺔ ﺷﺠﻌﻨﺎ‬

‫‪ ٢٠٠٩‬ﺑﺎﻟﻘـــﻮﻝ‪” :‬ﻣﻊ ﻣﺰﻳﺪ ﻣﻦ ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﺻﻨﺎﻋﺔ‬

‫ﻋﻠﻰ ﺍﻟﺒﺤﺚ ﻋﻦ ﺧﻄﻂ ﻟﻠﺘﻮﺳﻊ“‪.‬‬

‫ﺍﻟﻮﺭﻕ‪ ،‬ﻛﺎﻧﺖ ﺍﻟﻤﺸـــﺎﺭﻛﺔ ﻓﻲ ﻫـــﺬﺍ ﺍﻟﺤﺪﺙ ﻧﺎﻓﻌﺔ ﻟﻨﺎ‬

‫ﻓﻴﻤﺎ ﻳﺸﻌﺮ ﻓﻴﻨﺎﻱ ﺟﻴﻦ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻹﻡ ﺇﻝ ﺇﻡ ﺍﻟﻬﻨﺪ‬

‫ﻓﻴﻤﺎ ﻳﺘﻌﻠﻖ ﺑﻔـــﺮﺹ ﺍﻻﺗﺼﺎﻝ ﺑﺎﻟﺘﺠﺎﺭ ﻣﻦ ﻣﺨﺘﻠﻒ‬

‫ﺍﻟﻤﺤـــﺪﻭﺩﺓ ﺃﻥ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﻮﺭﻕ ﺍﻟﻤﻌﺎﺩ ﺗﺪﻭﻳﺮﻩ ﻟﻢ‬

‫ﺃﻧﺤﺎﺀ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ“‪.‬‬

‫ﻳﺼـــﻞ ﺇﻟﻰ ﺍﻟﻤﺴـــﺘﻮﻯ ﺍﻟﻤﺄﻣﻮﻝ ﻓﻲ ﺍﻹﻣـــﺎﺭﺍﺕ ﺑﻌﺪ‪،‬‬

‫ﻭﻳﻀﻴﻒ‪” :‬ﺃﺻﺒﺤﺖ ﺍﻟﻜﻠﻔﺔ ﻗﻀﻴﺔ ﺭﺋﻴﺴـــﻴﺔ‪ ،‬ﻭﺭﻏﻢ‬

‫ﻭﺫﻟـــﻚ ﻋﻠﻰ ﺍﻟﺮﻏﻢ ﻣﻦ ﺍﻟﻨﻤـــﻮ ﺍﻟﻜﺒﻴﺮ ﻟﻪ ﻓﻲ ﺟﻤﻴﻊ‬

‫ﺫﻟﻚ ﻓﻘﺪ ﺷـــﻬﺪﻧﺎ ﻧﻤـــﻮﴽ ﺻﺤﻴﴼ ﻭﺗﻘﺪﻣـــﴼ ﺧﻼﻝ ﻫﺬﺍ‬

‫ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ ﻓﻲ ﺍﻟﺴﻨﻮﺍﺕ ﺍﻷﺧﻴﺮﺓ‪.‬‬

‫ﺍﻟﻌـــﺎﻡ‪ ،‬ﻭﻧـــﺮﻯ ﺃﻥ ﺍﻷﻫﻤﻴـــﺔ ﺗـــﺰﺩﺍﺩ ﻟﻠﺘﺮﻛﻴـــﺰ ﻋﻠـــﻰ‬

‫ﻓﻘـــﺪ ﻻﺣﻈـــﺖ ﺃﻥ ﺍﻟﻌﻤﻼﺀ ﺣـــﻮﻝ ﺍﻟﻌﺎﻟـــﻢ ﻫﻢ ﺍﻵﻥ‬ ‫ﺭﺍﻏﺒـــﻮﻥ ﺃﻛﺜـــﺮ ﻣﻦ ﺃﻱ ﻭﻗﺖ ﻣﻀﻰ ﻓﻲ ﺍﻻﺳـــﺘﺜﻤﺎﺭ‬ ‫ﻓـــﻲ ﺍﻟﻤﻤﺎﺭﺳـــﺎﺕ ﺍﻟﺼﺪﻳﻖ ﻟﻠﺒﻴﺌـــﺔ‪ ،‬ﻭﻛﺬﻟﻚ ﺗﺠﺮﺑﺔ‬ ‫ﻣﺒﺎﺩﺭﺍﺕ ﻣﺜﻞ ﺇﺿﺎﻓﺔ ﺍﻟﻘﻴﻤﺔ ﺇﻟﻰ ﻣﻨﺘﺠﺎﺗﻬﻢ‪.‬‬ ‫ﻭﺗﻘﻮﻝ ﺑﻮﻫﻤﻮﻟﺮ‪” :‬ﻧﻘﺪﻡ ﺣﺎﻟﻴﴼ ﺗﺸـــﻜﻴﻠﺔ ﻣﺬﻫﻠﺔ ﻣﻦ‬ ‫ﺍﻟﻤﻨﺘﺠﺎﺕ‪ ،‬ﻻ ﺳـــﻴﻤﺎ ﺑﻌﺪ ﺍﺳـــﺘﺤﻮﺍﺫﻧﺎ ﻋﻠﻰ ﻣﺆﺳﺴﺔ‬ ‫ﺇﻡ ﺭﻳـــﻞ ﻟﻠﻮﺭﻕ ﺍﻟﺒﻴﺎﻧـــﻲ ﺍﻟﻤﻄﻠﻲ‪ .‬ﻭﺭﻏﻢ ﺃﻥ ﺳـــﻮﻕ‬ ‫ﺍﻟﻘـــﺎﺭﺓ ﺍﻷﻭﺭﻭﺑﻴـــﺔ ﻣﺎ ﺯﺍﻟﺖ ﺍﻟﺴـــﻮﻕ ﺍﻷﻛﺒـــﺮ‪ ،‬ﺇﻻ ﺃﻥ‬

‫ﺍﻷﺳﻮﺍﻕ ﺍﻟﻤﺘﺨﺼﺼﺔ“‪.‬‬ ‫ﺃﻣـــﺎ ﺭﻭﺑﺮﺕ ﺩﺑﻠﻴﻮ ﻟﻴـــﻮﻥ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﻤﺒﻴﻌـــﺎﺕ ﻷﻣﺮﻳﻜﺎ‬ ‫ﺍﻟﺠﻨﻮﺑﻴﺔ ﻭﺁﺳـــﻴﺎ ﻭﺃﻭﻗﻴﺎﻧﻮﺳـــﻴﺎ ﻓﻲ ﻧﻴﻨﺎ ﺑﻴﺒﺮ ﻓﻴﺮ ّﻭﺝ‬

‫ﻗﺪ ﺍﺟﺘﺬﺏ ﺍﻟﻤﻌﺮﺽ‬ ‫ﺃﻛﺜﺮ ﻣﻦ ‪ ٤٥٠٠‬ﺯﺍﺋﺮ‬ ‫ﺃﻏﻠﺒﻬﻢﻣﻦ ﺍﻟﺴﻌﻮﺩﻳﺔ‬ ‫ﻭﺇﻳﺮﺍﻥ ﻭﻣﺼﺮ‬ ‫ﻭﺍﻷﺭﺩﻥ ﻭﺳﻮﺭﻳﺎ‬ ‫ﻭﻟﺒﻨﺎﻥﻭﺍﻹﻣﺎﺭﺍﺕ‬ ‫ﻭﺩﻭﻝ ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ‬ ‫ﺍﻟﺨﻠﻴﺠﻲﺍﻷﺧﺮﻯ‬

‫ﻵﺧـــﺮ ﺍﻟﻌﺮﻭﺽ ﻣﻦ ﺍﻟﺸـــﺮﻛﺔ‪ ،‬ﺑﻤﺎ ﻓـــﻲ ﺫﻟﻚ ﺃﻭﺭﺍﻕ‬ ‫ﻛﺮﻳـــﻦ ﻟﻸﻋﻤـــﺎﻝ ﻭﺗﻄﺒﻴﻘـــﺎﺕ ﻟﻬﻮﺍﺗـــﻒ ﺁﻱ ﻓـــﻮﻥ‬ ‫ﻭﺑـــﻼﻙ ﺑﻴـــﺮﻱ ﺍﻟﺬﻛﻴﺔ ﻭﺍﻟﺘﻲ ﺗﻴﻘﻮﻡ ﺑﺤﺴـــﺎﺏ ﻋﺪﺩ‬ ‫ﺍﻷﺷـــﺠﺎﺭ ﺍﻟﻤﺘﺄﺛـــﺮﺓ ﻭﺍﻟﻄﺎﻗـــﺔ ﺍﻟﻤﺴـــﺘﻬﻠﻜﺔ ﻟﻤﻘﺪﺍﺭ‬ ‫ﻣﻌﻴﻦ ﻣﻦ ﻛﻤﻴﺔ ﺍﺳﺘﺨﺪﺍﻡ ﺍﻟﻮﺭﻕ‪.‬‬ ‫ﻭﻳﺸـــﻴﺮ ﺇﻟـــﻰ ﺫﻟـــﻚ ﺑﺎﻟﻘـــﻮﻝ‪” :‬ﺃﻧﻬـــﺎ ﻣﻨﺪﻫـــﺶ ﻣﻦ‬ ‫ﺍﻟﻤﺸﺎﺭﻛﺔ ﺍﻟﻀﻌﻴﻔﺔ ﻣﻦ ﻣﺼﺎﻧﻊ ﺍﻟﻮﺭﻕ“‪.‬‬ ‫ﺃﻣـــﺎ ﻛﺎﺷـــﻒ ﺃﻣﻴـــﻦ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌـــﺎﻡ ﻟﺸـــﺮﻛﺔ ﺇﻳﻜﻤﺎﻥ‬ ‫ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ ﻭﺍﻟﺘـــﻲ ﺍﻓﺘﺘﺤـــﺖ ﻣﺆﺧـــﺮﴽ ﻣﻜﺘﺒﴼ‬ ‫ﺇﻗﻠﻴﻤﻴـــﴼ ﻟﻬـــﺎ ﻓﻲ ﺩﺑـــﻲ ﻓﻘﺪ ﺍﺳﺘﺒﺸـــﺮ ﺧﻴـــﺮﴽ ﺑﺎﻟﻌﺪﺩ‬ ‫ﺍﻟﻜﺒﻴﺮ ﻋﻠـــﻰ ﻏﻴﺮ ﺍﻟﻌﺎﺩﺓ ﻟﻠﻄﻠﺒـــﺎﺕ ﻋﻠﻰ ﺍﻟﻤﻨﺘﺠﺎﺕ‬ ‫ﺍﻟﺒﺪﻳﻠـــﺔ ﺍﻟﺼﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ‪ ،‬ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺸـــﺄﻥ‪:‬‬ ‫”ﺧﻼﻓﴼ ﻟﻠﻤﻌﺎﺭﺽ ﺍﻟﺴﺎﺑﻘﺔ ﺗﻠﻘﻴﻨﺎ ﻫﺬﻩ ﺍﻟﺴﻨﺔ ﺍﻟﻜﺜﻴﺮ‬ ‫ﺍﻟﺴـــﻮﻕ ﺍﻟﺸﺮﻕ ﺃﻭﺳـــﻄﻴﺔ ﻳﻨﻈﺮ ﺇﻟﻴﻬﺎ ﺑﻮﺻﻔﻬﺎ ﺳﻮﻗﴼ‬ ‫ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺔ ﺑﺴـــﺒﺐ ﺣﻀﻮﺭﻫـــﺎ ﺍﻟﻤﺘﺰﺍﻳـــﺪ ﻋﺎﻟﻤﻴﴼ‪.‬‬ ‫ﻭﻧﺤـــﻦ ﻧﻌﻤـــﻞ ﻋـــﻦ ﻗـــﺮﺏ ﻣـــﻊ ﻭﻛﻼﺀ ﻣـــﻦ ﻫـــﺬﻩ‬ ‫ﺍﻟﻤﻨﻄﻘـــﺔ‪ ،‬ﻭﺫﻟﻚ ﻟﺰﻳـــﺎﺩﺓ ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﺍﻟﺘﻮﺳـــﻊ ﻓﻲ‬ ‫ﻣﻨﻄﻘﺔ ﺍﻟﺨﻠﻴﺞ“‪.‬‬ ‫ﺃﻣـــﺎ ﺩﻳﻔﻴـــﺶ ﻛﺎﻳﺘﺎﻥ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﻤﺸـــﺎﺭﻳﻊ ﻓﻲ ﺷـــﺮﻛﺔ‬ ‫ﻛﻴﻨﺠﺴﻠﻲ ﻟﻠﺼﻨﺎﻋﺎﺕ ﺍﻟﻤﺤﺪﻭﺩﺓ ﻓﻲ ﺍﻟﻬﻨﺪ ﻓﻴﻘﻮﻝ‪:‬‬ ‫”ﻛﺎﻥ ﺑﻴﺒـــﺮ ﺃﺭﺍﺑﻴـــﺎ ‪ ٢٠٠٩‬ﻣﻔﻴﺪﴽ ﻟﻨـــﺎ ﻭﺫﻟﻚ ﻷﻧﻨﺎ ﻣﻦ‬ ‫ﺧـــﻼﻝ ﺍﻟﺤﻀـــﻮﺭ ﺍﻟﺬﻳـــﻦ ﺗﻌﺮﻓﻨـــﺎ ﻋﻠﻴﻬـــﻢ ﻳﻤﻜﻨﻨـــﺎ‬ ‫ﺍﻵﻥ ﺗﺮﻛﻴﺰ ﺟﻬﻮﺩﻧﺎ ﻋﻠﻰ ﺍﻟﺘﻮﺳـــﻊ ﻓﻲ ﻫﺬﻩ ﺍﻟﺴـــﻮﻕ‬ ‫ﺍﻟﻮﺍﻋﺪﺓ‪ ،‬ﺃﺿﻒ ﻟﺬﻟﻚ ﻓﺈﻥ ﺩﺑﻲ ﻣﻌﺮﻭﻓﺔ ﻋﺎﻟﻤﻴﴼ ﺍﻵﻥ‬ ‫ﺑﺄﻧﻬﺎ ﺍﻟﻤﻜﺎﻥ ﺍﻟﻤﻨﺎﺳﺐ ﻟﻸﻋﻤﺎﻝ ﺍﻟﺘﺠﺎﺭﻳﺔ“‪.‬‬ ‫ﻓﻴﻤﺎ ﺗﻘﻮﻝ ﺳـــﻮﻧﻴﺎ ﺑﻴﺮﻧﻴﺘﺸـــﻲ‪ ،‬ﻣﺪﻳـــﺮ ﺍﻟﺘﺼﺪﻳﺮ ﻓﻲ‬ ‫ﺷﺮﻛﺔ ﺇﻧﺪﺳﺘﺮﻳﺎ ﻛﺎﺭﺗﺎﺭﻳﺎ ﺑﻴﺮﻳﺘﻲ ﺍﻹﻳﻄﺎﻟﻴﺔ )‪:(ICP‬‬ ‫”ﻟﻘﺪ ﻓﺮﺽ ﺑﻴﺒﺮ ﺃﺭﺍﺑﻴﺎ ﻭﺟﻮﺩﻩ ﻛﻤﻌﺮﺽ ﻣﻤﺘﺎﺯ ﻭﻣﻨﻔﺬ‬ ‫ﻟﺼﻨﺎﻋﺔ ﺍﻟﻮﺭﻕ ﻓـــﻲ ﺍﻟﻤﻨﻄﻘﺔ‪ .‬ﻟﻘﺪ ﺃﺟﺮﻳﻨﺎ ﺍﺗﺼﺎﻻﺕ‬ ‫ﻣﻤﺘﺎﺯﺓ ﻫﻨﺎ‪ .‬ﻧﺘﻮﻗﻊ ﺃﻥ ﺗﻼﻗﻲ ﺻﻨﺎﻋﺔ ﺍﻟﻮﺭﻕ ﻫﻨﺎ ﻓﻲ‬

‫ﺃﻥ ﻫﺬﺍ ﺍﻟﺘـــﻮﺩﻩ ﻳﻌﻮﺩ ﺍﻟﻤﺨﺎﻭﻑ ﺍﻟﻤﺘﺰﺍﻳﺪﺓ ﻓﻲ ﺟﻤﻴﻊ‬

‫ﺍﻵﺳـــﻴﻮﻳﺔ ﺑﻤﻴﺰﺓ ﺍﻟﺮﺑﺤﻴﺔ‪ ،‬ﻭﺍﻟﺘـــﻲ ﻗﺪ ﺗﺼﺒﺢ ﺇﺣﺪﻯ‬

‫ﺃﻧﺤﺎﺀ ﺍﻟﻌﺎﻟﻢ ﻣﻦ ﺍﺭﺗﻔﺎﻉ ﺣﺮﺍﺭﺓ ﺍﻷﺭﺽ ﻭﺍﻟﻤﺴـــﺆﻭﻟﻴﺔ‬

‫ﺃﻫﻢ ﺍﻟﻌﻨﺎﺻـــﺮ ﻓﻲ ﺗﺤﺪﻳﺪ ﻣﺴـــﺘﻘﺒﻞ ﺻﻨﺎﻋﺔ ﺍﻟﻮﺭﻕ‬

‫ﻻﻋﺘﻤﺎﺩ ﺳﻴﺎﺳﺎﺕ ﺻﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ“‪.‬‬

‫ﺍﻟﻌﺎﻟﻤﻴﺔ“‪.‬‬

‫ﻭﻳﻀﻴـــﻒ ﺃﻣﻴـــﻦ‪” :‬ﻟﻘـــﺪ ﺍﺯﺩﺍﺩ ﺍﻟﻄﻠﺐ ﻋﻠـــﻰ ﻋﺠﻴﻨﺔ‬

‫ﺃﻣﺎ ﻛﺎﺛﺮﻳﻦ ﺑﻮﻫﻤﻮﻟﺮ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻤﺤﻠﻲ ﻟﺸﺮﻛﺔ ﺳﺎﺑﻲ‬

‫ﺧﻼﻝ ﺍﻷﺷﻬﺮ ﺍﻟﻘﺎﺩﻣﺔ“‪.‬‬ ‫ﻭﻛﺎﻥ ﻗـــﺪ ﺃُﻋﻠـــﻦ ﻋـــﻦ ﺇﻗﺎﻣـــﺔ ﺍﻟﻨﺴـــﺨﺔ ﺍﻟﻘﺎﺩﻣﺔ ﻣﻦ‬ ‫ﻣﻌﺮﺽ ﺑﻴﺒﺮ ﺃﺭﺍﺑﻴﺎ ﻟﻠﻠﻔﺘﺮﺓ ‪ ٢٨-٢٦‬ﺳـــﺒﺘﻤﺒﺮ ‪٢٠١٠‬‬ ‫ﻓﻲ ﻣﺮﻛﺰ ﺩﺑﻲ ﺍﻟﺪﻭﻟﻲ ﻟﻠﻤﻌﺮﺍﺽ ﻭﺍﻟﻤﺆﺗﻤﺮﺍﺕ‪ ،‬ﻭﺫﻟﻚ‬ ‫ﻣﻊ ﺯﻳﺎﺩﺓ ﻓﻲ ﻣﺴﺎﺣﺔ ﺍﻷﺭﺿﻴﺔ ﺍﻟﻤﺨﺼﺼﺔ ﻟﻪ‪.‬‬

‫ﻟﻠﺤﺼـﻮﻝ ﻋﻠﻰ ﺍﻟﻨﺴﺨﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺃﺩﺧﻞ ﺇﻟﻰ ﻣﻮﻗﻌﻨﺎ‬

‫‪www.meprinter.com‬‬

‫‪ME Printer December 2009‬‬

‫ﺟﺪﴽ ﻣﻦ ﺍﻟﻄﻠﺒﺎﺕ ﻋﻦ ﺍﻟﻮﺭﻕ ﺍﻟﻤﻌﺎﺩ ﺗﺪﻭﻳﺮﻩ‪ ،‬ﻭﺃﻋﺘﻘﺪ‬

‫ﻭﻳﻌﻠﻖ ﺟﻴـــﻦ ﻋﻠﻰ ﺫﻟﻚ ﺑﺎﻟﻘﻮﻝ‪” :‬ﺗﺘﻤﺘﻊ ﺍﻷﺳـــﻮﺍﻕ‬

‫ﺩﻭﻝ ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ ﻣﺰﻳﺪﴽ ﻣﻦ ﺍﻻﺯﺩﻫﺎﺭ‬

‫‪54‬‬

‫ﺍﻟﻤﻌﺮﺽ‬ ‫ﻗﺪ ﺷﺎﺭﻙ ﻓﻲ‬ ‫ﺍﻟﻤﻌﺮﺽ ﻣﺎ ﻳﺰﻳﺪ‬ ‫ﻋﻠﻰ ‪ ١٣٠‬ﻋﺎﺭﺿﴼ‬ ‫ﻣﻦ ‪ ٢٠‬ﺑﻠﺪﴽ ﺑﻤﺎ ﻓﻴﻬﺎ‬ ‫ﺃﺳﻤﺎﺀ ﻋﺎﻟﻤﻴﺔ ﻣﻦ‬ ‫ﺍﻹﻣﺎﺭﺍﺕﻭﺇﻳﻄﺎﻟﻴﺎ‬ ‫ﻭﺍﻷﺭﺩﻥ ﻭﻓﺮﻧﺴﺎ‬ ‫ﻭﺍﻟﺼﻴﻦﻭﻫﻮﻟﻨﺪﺍ‬ ‫ﻭﺍﻟﻮﻻﻳﺎﺕﺍﻟﻤﺘﺤﺪﺓ‬

‫ﺑﻴﺒﺮ ﺃﺭﺍﺑﻴﺎ‬ ‫ﻭﻗﺪ ﺍﺟﺘﺬﺏ ﺍﻟﻤﻌﺮﺽ ﺃﻛﺜﺮ ﻣﻦ ‪ ٤٥٠٠‬ﺯﺍﺋﺮ ﺃﻏﻠﺒﻬﻢ‬

‫ﻭﺻـــﺮﺡ ﺍﻟﻤﻬﻨﺪﺱ ﺇﺑﺮﺍﻫﻴﻢ ﺻﺎﻟﺢ‪ ،‬ﺭﺋﻴﺲ ﺍﻟﻤﻨﻈﻤﺔ‬ ‫ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺗﻌﺎﻧﻲ ﺻﻨﺎﻋـــﺎﺕ ﺍﻟﻮﺭﻕ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‬

‫ﺍﻟـــﻮﺭﻕ ﻭﺣﻠـــﻮﻝ ﺍﻟﺒﺮﻣﺠﻴـــﺎﺕ ﻭﺍﻟﻤﺴـــﺎﻋﺪﺓ ﻋﻠـــﻰ‬

‫ﻭﻟﺒﻨﺎﻥ ﻭﺍﻹﻣﺎﺭﺍﺕ ﻭﺩﻭﻝ ﻣﺠﻠﺲ ﺍﻟﺘﻌﺎﻭﻥ ﺍﻟﺨﻠﻴﺠﻲ‬

‫ﻣﻦ ﻋﺪﺩ ﻣﻦ ﺍﻟﻤﺸﺎﻛﻞ ﻣﻦ ﻗﺒﻴﻞ ﺍﺭﺗﻔﺎﻉ ﺃﺳﻌﺎﺭ ﺍﻟﻄﺎﻗﺔ‬

‫ﺗﺤﺴﻴﻦ ﺍﺳـــﺘﻬﻼﻙ ﺍﻟﻮﺭﻕ‪ .‬ﻭﻓﻴﻤﺎ ﺗﻌﺎﻧﻲ ﺻﻨﺎﻋﺎﺕ‬

‫ﺍﻷﺧﺮﻯ‪.‬‬

‫ﻭﺇﻏﺮﺍﻕ ﺍﻷﺳﻮﺍﻕ ﻭﻫﺒﻮﻁ ﺍﻻﺳـــﺘﻬﻼﻙ ﻭﺍﻟﻤﻨﺎﻓﺴﺔ‬

‫ﺃﺧـــﺮﻯ ﻣـــﻦ ﺍﻟﻈـــﺮﻭﻑ ﺍﻻﻗﺼﺘﺎﺩﻳﺔ ﺍﻟﺼﻌﺒـــﺔ ﺣﺎﻟﻴﴼ‪،‬‬

‫ﻭﻳﻘﻮﻝ ﺳﺎﺗﻴﺶ ﺧﺎﻧﺎ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻠﻔﺠﺮ ﻟﻠﻤﻌﻠﻮﻣﺎﺕ‬ ‫ﻭﺍﻟﺨﺪﻣﺎﺕ ﻭﻫﻲ ﺍﻟﺸﺮﻛﺔ ﺍﻟﻤﻨﻈﻤﺔ ﻟﻬﺬﺍ ﺍﻟﻤﻌﺮﺽ‪:‬‬

‫ﻣـــﻦ ﺍﻷﺳـــﻮﺍﻕ ﺍﻷﺟﻨﺒﻴﺔ“‪ .‬ﻭﺑ ّﻴﻦ ﺻﺎﻟـــﺢ ﺃﻥ ﻣﺼﺎﻧﻊ‬

‫ﺷـــﻬﺪﻧﺎ ﻧﺤﻦ ﻧﻤﻮﴽ ﺳﺮﻳﻌﴼ ﻓﻲ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﻣﺨﺘﻠﻒ‬

‫ﺍﻟـــﻮﺭﻕ ﻓـــﻲ ﺍﻟﻮﻃﻦ ﺍﻟﻌﺮﺑـــﻲ ﻗﺪ ﻗﻠﻠﺖ ﻣـــﻦ ﺇﻧﺘﺎﺟﻬﺎ‬

‫”ﻟﻘﺪ ﻧﻤﺖ ﺻﻨﺎﻋﺔ ﺍﻟﻮﺭﻕ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺑﺸﻜﻞ ﻛﺒﻴﺮ‪،‬‬

‫ﻧﺘﻴﺠـــﺔ ﻟﻠﻀﻐﻮﻁ ﺍﻟﻤﺘﺰﺍﻳﺪﺓ ﻣـــﻦ ﺃﺻﺤﺎﺏ ﺍﻟﻤﺼﺎﻧﻊ‬

‫ﻭﻗـــﺪ ﻋﻜﺲ ﺑﻴﺒﺮ ﺃﺭﺍﺑﻴﺎ ‪ ٢٠٠٩‬ﺟﻬﻮﺩﻧﺎ ﻓﻲ ﺗﺴـــﻠﻴﻂ‬

‫ﺍﻟﺘﺤﻮﻳﻠﻴﺔ ﻭﺫﻟﻚ ﻟﺨﻔﺾ ﺃﺳﻌﺎﺭ ﺍﻻﺳﺘﻴﺮﺍﺩ‪.‬‬

‫ﺍﻟﻮﺭﻕ ﺧﻼﻝ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻟﻘﺎﺩﻣﺔ‪ ،‬ﺳـــﻮﻑ ﻳﻜﻮﻥ ﻟﻬﺬﺍ‬

‫ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﻗﻄﺎﻋﺎﺕ ﺍﻟﺼﻨﺎﻋﺔ ﺍﻟﺮﺋﻴﺴﻴﺔ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‬

‫ﻭﻗـــﺪ ﺃﺛﻨﻰ ﺍﻟﻤﺸـــﺎﺭﻛﻮﻥ ﻋﻠـــﻰ ﻣﻮﻗﻊ ﺩﺑـــﻲ ﺑﺼﻔﺘﻬﺎ‬

‫ﺍﻟﻤﻌـــﺮﺽ ﺩﻭﺭ ﺭﺋﻴﺴـــﻲ ﻓـــﻲ ﺗﺴـــﻬﻴﻞ ﺍﻻﺗﺼـــﺎﻝ‬

‫ﻭﺍﻟﺘﻲ ﺗﺴـــﺎﻫﻢ ﺑﺼﻤﺖ ﻓﻲ ﺍﻟﻨﻤﻮ ﺍﻻﻗﺘﺼﺎﺩﻱ‪ .‬ﻟﻘﺪ‬

‫ﻣﺮﻛـــﺰﴽ ﺗﺠﺎﺭﻳـــﴼ ﻟﺼﻨﺎﻋﺔ ﻭﺗﺠـــﺎﺭﺓ ﺍﻟـــﻮﺭﻕ‪ ،‬ﻓﺄﻋﻤﺎﻝ‬

‫ﻭﺍﻻﻟﺘﻘﺎﺀ ﺑﺎﻟﻤﻮﺯﻋﻴﻦ ﺍﻟﺮﺋﻴﺴـــﻴﻴﻦ ﻭﺍﻟﻤﺨﺘﺼﻴﻦ ﻓﻲ‬

‫ﺷـــﻬﺪﺕ ﻫﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ ﺗﻄـــﻮﺭﺍﺕ ﻛﺒﺮﻯ ﻋﻠﻰ ﻣﺪﻯ‬

‫ﺻﻨﺎﻋـــﺔ ﺍﻟﻮﺭﻕ ﻓـــﻲ ﺍﻹﻣﺎﺭﺍﺕ ﻟﻮﺣﺪﻫـــﺎ ﻧﻤﺖ ﺑﻮﺍﻗﻊ‬

‫ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ ﻣﻦ ﻛﺎﻓﺔ ﺃﻧﺤﺎﺀ ﺍﻟﻤﻨﻄﻘﺔ“‪.‬‬

‫ﺍﻷﻋـــﻮﺍﻡ ﺍﻟﻘﻠﻴﻠـــﺔ ﺍﻟﻤﺎﺿﻴﺔ‪ ،‬ﻭﻣﻊ ﺗﻀﺎﻋـــﻒ ﺍﻻﺭﺗﻔﺎﻉ‬

‫ﻋﺸـــﺮﺓ ﺃﺿﻌﺎﻑ ﺧﻼﻝ ﺍﻟﻌﻘﺪ ﺍﻷﺧﻴﺮ ﻭﺗﻘﺪﺭ ﺍﻵﻥ ﺑﻤﺎ‬

‫ﺃﻣـــﺎ ﻛﺎﺭﻭﻧﻴﺶ ﺳـــﻨﻎ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﺸـــﺮﻛﺔ ﺃﻭﺭﻳﻨﺖ‬

‫ﻓـــﻲ ﺍﺣﺘﻤﺎﻻﺕ ﻧﻤﻮﻫﺎ ﻓﺈﻥ ﻣﺆﺳﺴـــﺎﺕ ﺑـــﺎﺭﺯﺓ ﻋﻠﻰ‬

‫ﻳﻘـــﺎﺭﺏ ‪ ٤٥٠‬ﻣﻠﻴـــﻮﻥ ﺩﻭﻻﺭ ﺃﻣﺮﻳﻜﻲ‪ .‬ﻭﻳﺒﻠﻎ ﺣﺠﻢ‬

‫ﻟﻴﻨﻜﺲ ﻭﺍﻟﺬﻱ ﺭﺃﻯ ﺃﻥ ﺍﻟﻤﻌﺮﺽ ﻳﺒﺸﺮ ﺑﺎﻟﻜﺜﻴﺮ ﻧﺤﻮ‬

‫ﺍﻟﻤﺴـــﺘﻮﻳﻴﻦ ﺍﻟﻤﺤﻠﻲ ﻭﺍﻹﻗﻠﻴﻤـــﻲ ﺩﺧﻠﺖ ﺍﻵﻥ ﻓﻲ‬

‫ﺳـــﻮﻕ ﺍﻟﻮﺭﻕ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺑﺤـــﺪﻭﺩ ﺛﻤﺎﻧﻴﺔ ﻣﻼﻳﻴﻦ‬ ‫ﻃﻦ ﻣﺘﺮﻱ ﺇﺟﻤﺎ ً‬ ‫ﻻ ﻓﻲ ﺍﻟﺴـــﻨﺔ‪ ،‬ﺗﻮﺭﺩ ﺛﻼﺛﺔ ﻣﻼﻳﻴﻦ‬

‫ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻬﻨﺪﻳﺔ ﻓﻴﻘﻮﻝ‪” :‬ﻫﺬﻩ ﻫﻲ‬ ‫ﺃﻭﻟﻰ ﻣﺸـــﺎﺭﻛﺎﺗﻨﺎ ﻓﻲ ﺑﻴﺒﺮ ﺃﺭﺍﺑﻴﺎ‪ .‬ﻟﻘﺪ ﺗﺤﺴﻨﺖ ﺟﻮﺩﺓ‬

‫ﻫﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ“‪.‬‬

‫ﻃـــﻦ ﻣﻨﻬـــﺎ ﻣﺤﻠﻴﴼ ﺃﻣـــﺎ ﺍﻟﺨﻤﺴـــﺔ ﻣﻼﻳﻴـــﻦ ﺍﻟﺒﺎﻗﻴﺔ‬

‫ﺍﻟـــﻮﺭﻕ ﺍﻟﻤﻨﺘﺞ ﻓﻲ ﺍﻟﻬﻨﺪ ﻭﻛﺬﻟـــﻚ ﺍﻟﻄﺎﻗﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ‬

‫ﻭﻓـــﻲ ﺍﻟﻴـــﻮﻡ ﺍﻷﺧﻴـــﺮ ﻟﻠﻤﻌـــﺮﺽ ﺗﻢ ﺍﻹﻋـــﻼﻥ ﻋﻦ‬

‫ﻓﺴﺘﻮﺭﺩ ﻣﻦ ﺍﻟﺨﺎﺭﺝ‪.‬‬

‫ﻟﻠﻤﺼﺎﻧـــﻊ ﺧﻼﻝ ﺍﻟﺴـــﻨﻮﺍﺕ ﺍﻷﺧﻴـــﺮﺓ‪ ،‬ﻭﻗﺪ ﺭﻓﻊ ﻫﺬﺍ‬

‫ﻣـــﻦ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻭﺇﻳـــﺮﺍﻥ ﻭﻣﺼـــﺮ ﻭﺍﻷﺭﺩﻥ ﻭﺳـــﻮﺭﻳﺎ‬

‫ﺧﻀﻢ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻲ ﻭﺍﻟﺘﻮﺳﻊ ﻓﻲ ﺳﻮﻕ‬

‫ﻭﺃﺿـــﺎﻑ‪” :‬ﻟﻘﺪ ﺭﻛﺰﻧـــﺎ ﺩﻭﻣﴼ ﻋﻠﻰ ﺗﻄﻮﻳـــﺮ ﻣﻨﺘﺠﺎﺕ‬

‫ﻣﻨﺘﺠﺎﺕ ﺍﻟﻮﺭﻕ ﻭﻫﻲ ﻋﻼﻣﺔ ﺇﻳﺠﺎﺑﻴﺔ ﻟﺼﻨﺎﻋﺔ ﺍﻟﻮﺭﻕ‬ ‫ﺑﺮﻣﺘﻬﺎ‪ .‬ﻭﻣﻊ ﺍﺭﺗﻔﺎﻉ ﺛﺎﺑﺖ ﻓﻲ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﻣﻨﺘﺠﺎﺕ‬

‫ﺗﺸـــﻜﻴﻞ ﺟﻤﻌﻴﺔ ﺟﺪﻳﺪﺓ ﻟﻤﺼﺎﻧﻊ ﺍﻟـــﻮﺭﻕ‪ ،‬ﺃﻻ ﻭﻫﻲ‬

‫ﻟﻘـــﺪ ﺣﻘﻖ ﺍﻟﻤﻌﺮﺽ ﻧﺠﺎﺣﴼ ﻛﺒﻴﺮﴽ ﺑﺤﻀﻮﺭ ﻣﻮﺯﻋﻴﻦ‬

‫ﺃﺭﻗﺎﻡ ﻣﺒﻴﻌﺎﺗﻨﺎ ﻓﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ“‪.‬‬

‫ﺟﻤﻌﻴﺔ ﺻﻨﺎﻋﺔ ﺍﻟﻮﺭﻕ ﺍﻟﺨﻠﻴﺠﻴﺔ ﺗﺘﺨﺬ ﻣﻦ ﺍﻟﻌﺎﺻﻤﺔ‬

‫ﻭﻣﻮﺭﺩﻳـــﻦ ﺩﻭﻟﻴﻴـــﻦ ﻭﺍﻟﺬﻳـــﻦ ﺭﺃﻭﺍ ﻓﻴـــﻪ ﻓﺮﺻﺔ ﻟﺮﻓﻊ‬

‫ﻭﻗﺎﻝ ﺳـــﻨﻎ ﻣﻀﻴﻔﴼ ﺇﻟﻰ ﻣﻼﺣﻈﺎﺗﻪ ﺑﺸـــﺄﻥ ﺇﻣﻜﺎﻧﺎﺕ‬

‫ﺍﻟﺒﺤﺮﻳﻨﻴﺔ ﺍﻟﻤﻨﺎﻣﺔ ﻣﻘﺮﴽ ﻟﻬﺎ‪ .‬ﻭﺗﺤﺎﻭﻝ ﺍﻟﺠﻤﻌﻴﺔ ﺇﻳﺠﺎﺩ‬

‫ﻣﺒﻴﻌﺎﺗﻬـــﻢ ﻭﺗﺄﺳـــﻴﺲ ﺷـــﺮﺍﻛﺎﺕ ﺟﺪﻳـــﺪﺓ‪ ،‬ﻭﺣﺘـــﻰ‬

‫ﺍﻟﻨﻤﻮ ﻟﺼﻨﺎﻋﺔ ﺍﻟﻮﺭﻕ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪” :‬ﺻﻨﺎﻋﺔ‬

‫ﻣﺴـــﺎﻫﻤﺔ ﻟﻬﺎ ﻭﺯﻧﻬﺎ ﻓﻲ ﺗﺄﺳـــﻴﺲ ﺍﻗﺘﺼﺎﺩ ﻻ ﻳﻌﺘﻤﺪ‬

‫ﺍﻟﻤﺸـــﺎﺭﻛﻮﻥ ﻷﻭﻝ ﻣﺮﺓ ﺭﺃﻭﺍ ﺃﻥ ﺍﻟﻤﺸﺎﺭﻛﺔ ﺗﺴﺘﺤﻖ‬

‫ﺍﻟﺘﻐﻠﻴـــﻒ ﺗﻨﻤـــﻮ ﺑﺸـــﻜﻞ ﻫﺎﺋـــﻞ ﻭﺗﺄﺗﻲ ﻭﺳـــﻂ ﻛﺒﺎﺭ‬

‫ﻋﻠﻰ ﺻـــﺎﺩﺭﺍﺕ ﺍﻟﻨﻔﻂ ﻓﻲ ﻣﻨﻄﻘـــﺔ ﺍﻟﺨﻠﻴﺞ ﺍﻟﻌﺮﺑﻲ‪،‬‬

‫ﻣﺎ ﺑﺬﻝ ﻣﻦ ﺟﻬﺪ‪.‬‬

‫ﻋﻤﻼﺋﻨﺎ‪ ،‬ﻭﻗﺪ ﺳـــﻬﻞ ﻗﺮﺑﻨﺎ ﻣﻦ ﺃﺳـــﻮﺍﻕ ﺩﺑﻲ ﺗﺴﻠﻴﻢ‬

‫ﻭﻛﺬﻟـــﻚ ﺗﻮﻓﻴﺮ ﻓﺮﺹ ﻋﻤﻞ ﻟﻤﻮﺍﻃﻨﻲ ﺩﻭﻝ ﻣﺠﻠﺲ‬

‫ﻭﻓـــﻲ ﻣﺸـــﺎﺭﻛﺘﻬﺎ ﺍﻷﻭﻟـــﻰ ﻓﻲ ﺍﻟﻤﻌـــﺮﺽ‪ ،‬ﻋﺮﺿﺖ‬

‫ﻧﻮﻋﻴﺔ ﻭﺟﻮﺩﺓ ﺍﻟﻮﺭﻕ ﺍﻟﺬﻱ ﻳﺮﻳﺪﻩ ﻟﻠﻤﻄﺎﺑﻊ ﺫﺍﺕ ﻣﻬﺎﻡ‬

‫ﺍﻟﺘﻌـــﺎﻭﻥ‪ .‬ﻭﺳـــﺘﺪﻋﻢ ﺍﻟﺠﻤﻌﻴـــﺔ ﻛﺬﻟـــﻚ ﺍﻟﻤﺒـــﺎﺩﺭﺍﺕ‬

‫ﺯﻳﺮﻭﻛـــﺲ ﺃﺣـــﺪﺙ ﺗﺸـــﻜﻴﻠﺔ ﻟﻬـــﺎ ﻣـــﻦ ﺍﻟـــﻮﺭﻕ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ ،‬ﻭﻣﻦ ﻫﻨﺎ ﻓـــﺈﻥ ﻗﻄﺎﻋﺎﺕ ﻣﻌﻴﻨﺔ‬

‫ﺍﻟﺤﻜﻮﻣﻴـــﺔ ﺣﻮﻝ ﺍﻟﻘﻀﺎﻳﺎ ﺍﻟﺒﻴﺌﻴـــﺔ ﻋﻦ ﻃﺮﻳﻖ ﺇﻋﺎﺩﺓ‬

‫ﺍﻟﻤﺘﺨﺼـــﺺ ﻭﻭﺭﻕ ﺍﻟﻠﻴﺰﺭ ﺍﻟﺮﻗﻤﻲ ﻭﺣﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﻦ ﻗﺒﻴﻞ ﺍﻟﻌﻘﺎﺭﺍﺕ ﻭﺍﻹﻧﺸـــﺎﺀﺍﺕ ﻭﺍﻟﻀﻴﺎﻓﺔ ﻭﻣﺎ ﺇﻟﻰ‬

‫ﺗﺪﻭﻳﺮ ﻭﺭﻕ ﺍﻟﻨﻔﺎﻳﺎﺕ ﺍﻟﻤﺘﺠﻤﻊ ﻣﺤﻠﻴﴼ‪.‬‬

‫ﺍﻟﻤﻠﻮﻧـــﺔ ﻭﻣﻨﺘﺠـــﺎﺕ ﻣﺘﻤﻴـــﺰﺓ ﻛﺎﻟـــﻮﺭﻕ ﺍﻟﺨﺎﻟﻲ ﻣﻦ‬

‫ﺫﻟﻚ ﻭﺍﻟﺘﻲ ﺗﺄﺛـــﺮﺕ ﺑﺎﻟﺮﻛﻮﺩ ﺍﻟﻌﺎﻟﻤﻲ ﻗﺎﻣﺖ ﺑﺨﻔﺾ‬

‫ﻭﻣـــﻦ ﺑﻴﻦ ﻋـــﺪﺩ ﻣﻦ ﺍﻟﻘﻀﺎﻳـــﺎ ﺍﻟﺘﻲ ﺟـــﺮﻯ ﺍﻟﺘﺮﻛﻴﺰ‬

‫ﺍﻟﻜﺮﺑﻮﻥ ﻭﺍﻟﻮﺭﻕ ﺍﻟﻤﻌﺎﺩ ﺗﺪﻭﻳﺮﻩ‪.‬‬

‫ﻣﻘﺎﻳﻴـــﺲ ﺍﻟﺠﻮﺩﺓ ﺍﻟﺨﺎﺻﺔ ﺑﻬـــﺎ ﺃﻭ ﺍﻟﺤﺪ ﻣﻨﻬﺎ ﻭﺫﻟﻚ‬

‫ﻋﻠﻴﻬﺎ‪ ،‬ﺷـــﺪﺩ ﺍﻻﺗﺤـــﺎﺩ ﺍﻟﻌﺮﺑﻲ ﻟﻠﺼﻨﺎﻋـــﺎﺕ ﺍﻟﻮﺭﻗﻴﺔ‬

‫ﻭﻗﺎﻝ ﺃﻧﺪﺭﻭ ﻫﻴﺮﺕ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﺰﻳﺮﻭﻛﺲ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﺧﻔﻀﴼ ﻟﻠﻨﻔﻘﺎﺕ‪ .‬ﺃﻣﺎ ﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻘﻄﺎﻉ ﺍﻟﻤﺴﺘﺨﺪﻣﻴﻦ‬

‫ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻋﻠﻰ ﺍﻟﺤﺎﺟﺔ ﺇﻟﻰ ﺭﺑﻂ ﺍﻟﻤﻜﺎﺗﺐ‬

‫ﻣﻌﻠﻘﴼ ﻋﻠﻰ ﻣﺸـــﺎﺭﻛﺔ ﺷﺮﻛﺘﻪ ﻓﻲ ﺍﻟﻤﻌﺮﺽ‪” :‬ﻛﺎﻧﺖ‬

‫ﺍﻟﻨﻬﺎﺋﻴﻴﻦ ﻛﻨﺸـــﺮ ﺍﻟﺼﺤﻒ ﻋﻠﻰ ﺳﺒﻴﻞ ﺍﻟﻤﺜﺎﻝ ﻓﻠﻢ‬

‫ﺍﻹﻗﻠﻴﻤﻴـــﺔ ﻓـــﻲ ﻣﻨﻄﻘﺔ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‪ .‬ﻭﺑﺪﻭﻟﻪ‬

‫ﻣﺸـــﺎﺭﻛﺘﻨﺎ ﻧﺎﺟﺤﺔ ﻟﻠﻐﺎﻳﺔ ﻓﻲ ﻧﺴـــﺨﺔ ﻫﺬﺍ ﺍﻟﻌﺎﻡ ﻣﻦ‬

‫ﺗﺘﺨـــﺬ ﺧﻄﻮﺓ ﻣـــﻦ ﻫـــﺬﺍ ﺍﻟﻘﺒﻴﻞ ﻟﺨﻔﺾ ﻣﺴـــﺘﻮﻯ‬

‫ﻣﻨﺘﺠﺎﺗﻨﺎ ﺍﻟﻘﺎﺩﻣﺔ ﻣﻦ ﺍﻟﻬﻨﺪ ﻓﻲ ﺍﻟﻮﻗﺖ ﺍﻟﻤﻨﺎﺳﺐ“‪.‬‬ ‫ﻓﻴﻤـــﺎ ﺃﺿﺎﻑ ﺳـــﺎﻧﺠﺎﻱ ﻣﻴﺴـــﺮﺍ‪ ،‬ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﻤﻔﻮﺽ‬ ‫ﻷﻭﺭﻳﻨﺖ ﻟﻴﻨﻜﺲ ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﻟﻘﺪ ﻓﺘﺢ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺒﺎﺏ‬ ‫ﺃﻣﺎﻡ ﻣﺠﻤﻮﻋﺔ ﺟﺪﻳـــﺪﺓ ﺑﺎﻟﻜﺎﻣﻞ ﻣﻦ ﺍﻟﻌﻤﻼﺀ‪ ،‬ﺍﻷﻣﺮ‬ ‫ﺍﻟﺬﻱ ﺟﻌﻞ ﻣﻦ ﻣﺸﺎﺭﻛﺘﻨﺎ ﻣﺜﻤﺮﺓ ﻟﻠﻐﺎﻳﺔ‪ .‬ﻟﻘﺪ ﺑﺮﺯﺕ‬ ‫ﺍﻹﻣﺎﺭﺍﺕ ﻭﺑﻜﻞ ﺗﺄﻛﻴﺪ ﻛﺪﻭﻟﺔ ﺭﺍﺋﺪﺓ ﻓﻲ ﺇﻧﺘﺎﺝ ﻭﺗﻮﺯﻳﻊ‬ ‫ﺍﻟﻮﺭﻕ ﻋﺎﻟﻲ ﺍﻟﺠﻮﺩﺓ“‪.‬‬ ‫ﺃﻣﺎ ﻛﻴﻼﻥ ﺑﺎﺗﺎﺷﺎﺭﻳﺎ‪ ،‬ﻣﺪﻳﺮ ﺇﻧﺘﺮﻧﺎﺷﻴﻮﻧﺎﻝ ﺑﻴﺒﺮﺯ ﺵ‪.‬‬ ‫ﻡ‪ .‬ﺡ‪ .‬ﻓـــﻲ ﺍﻹﻣﺎﺭﺍﺕ ﻓﻘﺪ ﺃﺷـــﺎﺭ ﺇﻟﻰ ﺃﻥ ﺗﻮﺍﻓﺪ ﺍﻟﺰﻭﺍﺭ‬ ‫ﻋﻠﻰ ﻣﻨﺼﺔ ﺷﺮﻛﺘﻪ ﻓﺎﻕ ﻛﺎﻓﺔ ﺍﻟﺘﻮﻗﻌﺎﺕ‪.‬‬ ‫ﻭﻳﻘﻮﻝ ﺑﺎﺗﺎﺷـــﺎﺭﻳﺎ ﻓﻲ ﻫﺬﺍ ﺍﻟﺼﺪﺩ‪” :‬ﺗﻌﺪ ﻫﺬﻩ ﻋﻼﻣﺔ‬ ‫ﺻﺤﻴﺔ ﻟﻜﻞ ﻣﻦ ﺍﻟﻤﺴـــﺘﺨﺪﻣﻴﻦ ﺍﻟﻨﻬﺎﺋﻴﻴﻦ ﻭﻛﺬﻟﻚ‬ ‫ﺍﻟﻤﻮﺭﺩﻳﻦ‪ .‬ﻟﻘﺪ ”ﻧﻈﻒ“ ﺍﻟﺮﻛﻮﺩ ﺍﻻﻗﺘﺼﺎﺩﻱ ﺍﻟﻌﺎﻟﻤﻲ‬ ‫ﺍﻟﺴـــﻮﻕ ﻣـــﻦ ﺑﻌـــﺾ ﺍﻟﺴﻤﺎﺳـــﺮﺓ ﻭﺍﻟﺘﺠـــﺎﺭ ﻋﺪﻳﻤﻲ‬ ‫ﺍﻷﻫﻤﻴﺔ‪ ،‬ﻭﻟﻢ ﻳﻌﺪ ﺍﻟﻤﺠﺎﻝ ﻳﺘﺴﻊ ﺇﻻ ﻟﻜﺒﺎﺭ ﺍﻟﻤﻌﻨﻴﻴﻦ‬ ‫ﻓﻲ ﻫﺬﺍ ﺍﻟﻤﺠﺎﻝ ﻋﻠﻰ ﺍﻟﻤﺪﻯ ﺍﻟﻄﻮﻳﻞ“‪.‬‬ ‫ﻭﺗﻌﻠﻴﻘـــﴼ ﻋﻠـــﻰ ﻣـــﺎ ﺇﺫﺍ ﻛﺎﻥ ﺗﻔﻀﻴﻞ ﺍﻟﻌﻤـــﻼﺀ ﻟﻠﻮﺭﻕ‬ ‫ﻋﺎﻟـــﻲ ﺍﻟﺠـــﻮﺩﺓ ﻗﺪ ﺗﺄﺛﺮ ﺑﺸـــﻜﻞ ﻛﺒﻴﺮ ﻧﻈـــﺮﴽ ﻟﻸﺯﻣﺔ‬

‫‪ME Printer December 2009‬‬

‫ﺍﻻﻗﺘﺼﺎﺩﻳﺔ‪ ،‬ﻳﻘﻮﻝ ﺑﺎﺗﺎﺷﺎﺭﻳﺎ‪” :‬ﻳﻘﻮﻡ ﺍﻟﻌﻤﻴﻞ ﺑﺘﺤﺪﻳﺪ‬

‫‪55‬‬

‫ﺍﻷﻋﻀـــﺎﺀ ﺍﻟﺒﺎﻟﻎ ﻋﺪﺩﻫـــﻢ ‪ ١٣‬ﺩﻭﻟـــﺔ‪ ،‬ﺃﺻﺒﺢ ﻣﻜﺘﺐ‬

‫ﻣﻌـــﺮﺽ ﺑﻴﺒﺮ ﺃﺭﺍﺑﻴﺎ ﺇﺫ ﺗﻤﻜﻨﺎ ﻣـــﻦ ﺍﻻﺗﺼﺎﻝ ﺑﻌﻤﻼﺀ‬

‫ﺍﻟﺠﻮﺩﺓ ﺑﻌﺪ“‪.‬‬

‫ﺍﻟﺨﻠﻴـــﺞ ﻭﻣﻜﺘـــﺐ ﺍﻷﺭﺩﻥ ﻭﻣﻜﺘﺐ ﻟﺒﻨـــﺎﻥ ﻭﻣﻜﺘﺐ‬

‫ﺟﺪﺩ‪ ،‬ﻭﻟﻄﺎﻟﻤﺎ ﻛﻨﺎ ﺭﻭﺍﺩﴽ ﻓﻲ ﺇﻃﻼﻕ ﻣﻨﺘﺠﺎﺕ ﻭﺭﻗﻴﺔ‬

‫ﻛﻤﺎ ﺷـــﺎﺭﻛﺖ ﺑﻴﺒـــﺮﺱ ﻭﻭﺭﻟﺪﻭﺍﻳﺪ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻤﻮﺭﺩﺓ‬

‫ﺍﻟﻤﻐﺮﺏ ﺍﻟﻌﺮﺑﻲ ﻭﻣﻜﺘﺐ ﻣﺼﺮ ﻣﺮﺗﺒﻄﻴﻦ ﻣﻦ ﺧﻼﻝ‬

‫ﻣﺪﻧـــﺎ ﺍﻟﻤﻌﺮﺽ ﺑﻔﺮﺻـــﺔ ﺭﺍﺋﻌﺔ ﻟﻌﺮﺽ‬ ‫ﺟﺪﻳـــﺪﺓ ﻭﻗﺪ ّ‬

‫ﻟﻠـــﻮﺭﻕ ﻭﺍﻟﺘﻲ ﺗﺘﺨﺬ ﻣﻦ ﺩﺑﻲ ﻣﻘﺮﴽ ﻟﻬﺎ‪ ،‬ﻭﺫﻟﻚ ﺑﻤﻌﻴﺔ‬

‫ﺗﺒﺎﺩﻝ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‪.‬‬

‫ﺗﺸﻜﻴﻠﺔ ﻭﺍﺳﻌﺔ ﻣﻦ ﺍﻟﻮﺭﻕ ﺍﻟﺮﻗﻤﻲ“‪.‬‬

‫ﺷﺮﻳﻜﺘﻬﺎ ﻧﻴﻨﺎ ﺑﻴﺒﺮ ﻣﻦ ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ‪.‬‬

‫ﺑﻴﺒﺮ ﺃﺭﺍﺑﻴﺎ‬

‫ﺍﻟﻤﻌﺮﺽ‬

‫ﺑﻴﺒﺮ ﺃﺭﺍﺑﻴﺎ ‪ ٢٠٠٩‬ﻳﻠﻘﻰ‬ ‫ﺍﺳﺘﻘﺒﺎ ً‬ ‫ﻻ ﺣﺴﻨﴼ ﻭﺳﻂ‬ ‫ﻣﻤﺜﻠﻲﺍﻟﺼﻨﺎﻋﺔ‬ ‫ﺗﺴـــﻠﻴﻂ ﺍﻟﻀﻮﺀ ﻋﻠﻰ ﺍﻟﻨﻤـــﻮ ﺍﻟﺼﺤﻲ ﻟﻘﻄﺎﻋﺎﺕ‬ ‫ﺍﻟﻮﺭﻕ ﻭﺍﻟﻤﺤﺎﺭﻡ ﻭﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﺘﺤﻮﻳﻠﻴﺔ‬ ‫ﺃٌﻗﻴـــﻢ ﻟﻠﻔﺘﺮﺓ ‪ ٢٩-٢٧‬ﺃﻛﺘﻮﺑﺮ ‪ ٢٠٠٩‬ﻓﻲ ﻣﺮﻛﺰ ﺩﺑﻲ‬

‫ﻣـــﻦ ‪ ٢٠‬ﺑﻠﺪﴽ ﺑﻤﺎ ﻓﻴﻬﺎ ﺃﺳـــﻤﺎﺀ ﻋﺎﻟﻤﻴﺔ ﻣﻦ ﺍﻹﻣﺎﺭﺍﺕ‬

‫ﻭﻗـــﺪ ﻣﺜـــﻞ ﺍﻟﺼﻴﻦ ﻓـــﻲ ﻫـــﺬﻩ ﺍﻟﺘﻈﺎﻫـــﺮﺓ ﺍﻟﺠﻤﻌﻴﺔ‬

‫ﺍﻟﺪﻭﻟﻲ ﻟﻠﻤﺆﺗﻤﺮﺍﺕ ﻭﺍﻟﻤﻌﺎﺭﺽ ﺍﻟﻨﺴـــﺨﺔ ﺍﻟﺜﺎﻧﻴﺔ ﻣﻦ‬

‫ﻭﺇﻳﻄﺎﻟﻴـــﺎ ﻭﺍﻷﺭﺩﻥ ﻭﻓﺮﻧﺴـــﺎ ﻭﺍﻟﺼﻴـــﻦ ﻭﻫﻮﻟﻨـــﺪﺍ‬

‫ﺍﻟﺼﻴﻨﻴﺔ ﻟﺼﻨﺎﻋﺔ ﺍﻟﻮﺭﻕ‪ ،‬ﻓﻴﻤﺎ ﺷﺎﺭﻙ ﻣﺼﻨﻌﻮ ﺁﻻﺕ‬

‫ﺑﻴﺒﺮ ﺃﺭﺍﺑﻴﺎ‪ ،‬ﻭﻫﻮ ﻣﻌﺮﺽ ﻳﻘﺎﻡ ﻛﻞ ﻋﺎﻣﻴﻦ ﻟﺼﻨﺎﻋﺎﺕ‬

‫ﻭﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ‪ ،‬ﻭﻗﺪ ﻭﻓﺮ ﻫﺆﻻﺀ ﻣﻨﺼﺔ ﻋﺎﻟﻤﻴﺔ‬

‫ﺍﻟﻮﺭﻕ ﺍﻟﻔﺮﻧﺴـــﻴﻮﻥ ﺗﺤـــﺖ ﻣﻈﻠﺔ ﺳـــﻴﺒﺎﻙ ﺇﻣﺒﺎﻟﻜﻮ‪،‬‬

‫ﺍﻟﻮﺭﻕ ﻭﺍﻟﻤﺤﺎﺭﻡ ﻭﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﺘﺤﻮﻳﻠﻴﺔ‪.‬‬

‫ﻟﻠﺘﺠـــﺎﺭ ﻭﺍﻟﻤﺼﻨﻌﻴﻦ ﻭﺍﻟﻌﻤـــﻼﺀ ﻟﻠﺘﻔﺎﻋﻞ ﻭﺍﻻﺗﺼﺎﻝ‬

‫ﻭﻫﻲ ﺍﻟﺠﻤﻌﻴﺔ ﺍﻟﻔﺮﻧﺴـــﻴﺔ ﻟﺸـــﺮﻛﺎﺕ ﺻﻨﺎﻋﺔ ﺍﻟﻮﺭﻕ‬

‫ﻭﻗﺪ ﺷﺎﺭﻙ ﻓﻲ ﺍﻟﻤﻌﺮﺽ ﻣﺎ ﻳﺰﻳﺪ ﻋﻠﻰ ‪ ١٣٠‬ﻋﺎﺭﺿﴼ‬

‫ﻓﻴﻤﺎ ﺑﻴﻨﻬﻢ‪.‬‬

‫ﻭﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ‪.‬‬

‫‪ME Printer December 2009‬‬

‫‪56‬‬

‫ﺍﻟﻤﻌﺮﺽ‬ ‫”ﻃﺮﺣﺖﻋﻠﻴﻨﺎﺍﻟﻜﺜﻴﺮ‬ ‫ﻣﻦﺍﻻﺳﺘﻔﺴﺎﺭﺍﺕ‬ ‫ﻋﻦﺗﺸﻜﻴﻠﺔﻃﺎﺑﻌﺎﺕ‬ ‫ﺍﻷﻭﻓﺴﺖ ﻣﻦ‬ ‫ﻛﻮﻣﻮﺭﻱ ﺭﻏﻢ ﺃﻧﻨﺎ‬ ‫ﻟﻢ ﻧﻌﺮﺽ ﺃﻱ ﻣﻌﺪﺍﺕ‬ ‫ﻟﻬﺬﻩ ﺍﻟﺸﺮﻛﺔ‪ .‬ﻫﺬﺍ‬ ‫ﻭﻧﺘﻮﻗﻊ ﺃﻥ ﻧﻌﺮﺽ‬ ‫ﻣﺰﻳﺪﴽﻣﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ‬ ‫ﻋﻠﻰ ﻣﺪﻯ ﺃﻭﺳﻊ‬ ‫ﺧﻼﻝﺍﻟﻨﺴﺨﺔﺍﻟﻤﻘﺒﻠﺔ‬ ‫ﻣﻦﺍﻟﻤﻌﺮﺽ“‬ ‫ﺣﺒﻴﺐ ﺑﺮﻳﻢ ﻧﺼﻴﺮ‬

‫ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴﻌﻮﺩﻱ ﻟﻔﻦ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﻨﻤـــﻮﺫﺝ ﺍﻷﺻﻐـــﺮ ﺣﺠﻤﴼ ﻓﻲ ﻫﺬﻩ ﺍﻟﺘﺸـــﻜﻴﻠﺔ‪ ،‬ﺇﻟﻰ‬ ‫ﺗﺸـــﻜﻴﻠﺘﻲ ﺳـــﻲ ﺗـــﻲ ﺁﻱ ﺇﺱ ﻭﺑـــﻼﺱ ﻣﺘﻮﻓـــﺮﺓ‬ ‫ﺑﻤﻘﺎﺳﺎﺕ ﻭﺃﺣﺠﺎﻡ ﻣﺨﺘﻠﻔﺔ‪.‬‬ ‫ﺃﻣﺎ ﺑﺎﺳﻢ ﺟﻮﺩﺓ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻓﻲ ﻣﺆﺳﺴﺔ ﺑﺮﻧﺖ‬ ‫ﺃﻳـــﺪ ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﻭﺍﻟﺘﻲ ﺗﺘﺨـــﺬ ﻣﻦ ﺍﻟﺮﻳـــﺎﺽ ﻣﻘﺮﴽ ﻟﻬﺎ‬ ‫ﻓﻤﺘﻔﺎﺋﻞ ﺑﺸﺄﻥ ﻓﺮﺹ ﺗﺸﻜﻴﻠﺔ ﻣﻨﺘﺠﺎﺕ ﺗﺎﻭﻟﻴﺮ ﻓﻲ‬ ‫ﺃﺳﻮﺍﻕ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳـــﻂ ﺇﺫ ﻳﻘﻮﻝ‪” :‬ﺗﻠﻘﻴﻨﺎ ﺍﺳﺘﺠﺎﺑﺔ‬ ‫ﺟﻴﺪﺓ ﺟـــﺪﴽ ﻣﻦ ﺍﻟﺰﻭﺍﺭ‪ ،‬ﻓـــﺂﻻﺕ ﺍﻟﺘﺼﻔﻴﺢ ﻣﻦ ﺗﺎﻭﻟﻴﺮ‬ ‫ﻫﻲ ﺣﻠﻮﻝ ﻣﻤﺘﺎﺯﺓ ﻟﻠﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ“‪.‬‬ ‫ﻭﺗﺄﺳﺴـــﺖ ﺑﺮﻧﺖ ﺃﻳﺪ ﻋﺎﻡ ‪ ٢٠٠١‬ﻭﻟﺪﻳﻬﺎ ﻣﻜﺎﺗﺐ ﻓﻲ‬ ‫ﺍﻷﺭﺩﻥ ﻭﺍﻟﺮﻳـــﺎﺽ‪ ،‬ﻭﺳـــﺘﻔﺘﺘﺢ ﻗﺮﻳﺒـــﴼ ﻣﻜﺘﺒﴼ ﻟﻬﺎ ﻓﻲ‬ ‫ﺩﺑﻲ ﻭﺫﻟﻚ ﻟﺘﻮﺳﻴﻊ ﺣﻀﻮﺭﻫﺎ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ‪.‬‬

‫ﺑﻌﺮﺽ ﺃﺟﻬﺰﺓ ﺍﻹﻧﻬﺎﺀ ﺍﻟﻄﺒﺎﻋﻲ ﺍﻟﺮﻗﻤﻲ ﻣﻦ ﻗﺴـــﻢ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻓﻲ ﺍﻟﻤﺠﻤﻮﻋﺔ‪ ،‬ﻓﻘﺪ ﺷـــﺎﻫﺪ ﺍﻟﺰﻭﺍﺭ‬ ‫ﻣﻌﺮﻭﺿﺎﺕ ﻣﻦ ﻃﺎﺑﻌﺔ ﺍﻷﻟﻮﺍﻥ ﺍﻟﺮﻗﻤﻴﺔ ﺇﻟﻴﻮﻣﻴﻨﺎ ‪٥٠٢‬‬ ‫ﻭﺍﻟﻄﺎﺑﻌـــﺔ ﺩﻭﻛﻴﻮﻛﻮﻟـــﺮ ‪ ٢٥٢‬ﻣﺘﻌـــﺪﺩﺓ ﺍﻟﻮﻇﺎﺋﻒ ﻣﻦ‬ ‫ﺯﻳﺮﻭﻛﺲ‪.‬‬ ‫ﻭﻗـــﺪ ﻫﻴﻤﻨﺖ ﻋﻠﻰ ﺍﻟﻤﻨﺼﺔ ﺗﺸـــﻜﻴﻠﺔ ﻣﻦ ﺍﻷﺟﻬﺰﺓ‬ ‫ﻣـــﻦ ﺩﻭﺑﻠﻮ‪ ،‬ﻣﻦ ﻗﺒﻴﻞ‪ :‬ﺟﻬﺎﺯ ﺍﻟﻄﻼﺀ ﺑﺎﻷﺷـــﻌﺔ ﻓﻮﻕ‬ ‫ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ ﻭﻫﻮ ﻣﻨﺎﺳـــﺐ ﻟﻠﻮﺛﺎﺋﻖ ﺳـــﻮﺍﺀ ﺍﻟﻤﻄﺒﻮﻉ‬ ‫ﻣﻨﻬـــﺎ ﺭﻗﻤﻴـــﴼ ﺃﻭ ﺑﺎﻷﻭﻓﺴـــﺖ‪ ،‬ﻭﺍﺳـــﻄﻮﺍﻧﺔ ﺍﻟﺘﺠﻤﻴﻊ‬ ‫ﺑﺎﻻﺣﺘﻜﺎﻙ ﺩﻭﺑﻠـــﻮ ‪ ،DFC-100‬ﻭﺟﻬـــﺎﺯ ﺍﻟﺘﻐﺬﻳﺔ‬ ‫ﺍﻟﻮﺭﻗﻴﺔ ‪ DSF-2000‬ﻟﺼﻨﻊ ﺍﻟﻜﺘﺐ‪ ،‬ﻭﺟﻬﺎﺯ ﺻﻨﻊ‬ ‫ﺍﻟﻜﺘﻴﺒـــﺎﺕ ‪ DBM 500/500‬ﻟﺘﺸـــﺬﻳﺐ ﻭﺻﻨﺎﻋﺔ‬

‫ﻏﺮﺍﻡ ﻟـــﻜﻞ ﻣﺘﺮ ﻭﺯﻧﴼ‪ ،‬ﻛﻤﺎ ﻳﻤﻜﻨﻬـــﺎ ﺍﻹﻧﺘﺎﺝ ﺑﻤﻌﺪﻝ‬

‫ﺃﻣـــﺎ ﻣﺠﻤﻮﻋـــﺔ ﺟـــﻲ ﺇﺱ ﺇﺱ ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ ﻓﻘـــﺪ‬

‫ﺍﻟﻜﺘﻴﺒﺎﺕ‪ ،‬ﻭ ‪ ASM 500‬ﺃﻭﺗﻮﻣﺎﺗﻴﻚ ﺳﺒﺎﻳﻦ ﻣﺎﺳﺘﺮ‬

‫ﻳﺼﻞ ﻟﻐﺎﻳﺔ ‪ ٣٠‬ﻣﺘﺮﴽ ﻓﻲ ﺍﻟﺪﻗﻴﻘﺔ“‪.‬‬

‫ﻋﺮﺿـــﺖ ﺁﻟـــﺔ ﺍﻟﺘﺼﻔﻴـــﺢ ﺍﻟﺤـــﺮﺍﺭﻱ ﺟـــﻲ ﺇﻡ ﺑﻲ ‪II‬‬

‫ﻟﻺﻧﻬﺎﺀ‪ ،‬ﻭ ‪ DC-645‬ﻹﻧﻬﺎﺀ ﺇﻧﺘﺎﺝ ﺍﻷﻟﻮﺍﻥ ﻭ ‪DF-‬‬

‫ﻭﺑﺤﺴـــﺐ ﻫﺮﻧﺎﻧـــﺪﻭ ﻓﺈﻥ ﺳـــﻮﻕ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‬

‫‪ ٨٠٠٠‬ﺑﻲ ﺳـــﻲ‪ ،‬ﻭﻗﺪ ﻋﻠﻖ ﺑﻴﺠﺎﻧﻎ ﺗﺎﻫﻤﺎﺳﺒﻲ ﻣﺪﻳﺮ‬

‫‪ 1000‬ﻟﺘﻐﺬﻳﺔ ﺍﻟﻤﻠﻔﺎﺕ‪.‬‬

‫ﺗﻌﺪ ﻣﻦ ﺃﻫﻢ ﺍﻷﺳـــﻮﺍﻕ ﺍﻟﻮﺍﻋﺪﺓ ﻭﺍﻟﺼﺎﻋﺪﺓ ﺑﺎﻟﻨﺴـــﺒﺔ‬

‫ﺍﻟﻤﺒﻴﻌﺎﺕ ﻓﻲ ﺍﻟﻤﺠﻤﻮﻋﺔ ﻋﻠـــﻰ ﺍﻷﻣﺮ ﺑﺎﻟﻘﻮﻝ‪” :‬ﺇﻥ‬

‫ﻭﻗـــﺎﻝ ﺣﺒﻴﺐ ﺑﺮﻳﻢ ﻧﺼﻴـــﺮ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﻠﻤﺠﻤﻮﻋﺔ‬

‫ﻟﻠﺸـــﺮﻛﺔ‪ ،‬ﺇﺫ ﻳﻘـــﻮﻝ ﻓﻲ ﻫـــﺬﺍ ﺍﻟﺼﺪﺩ‪” :‬ﻛﻨـــﺎ ﻗﺪ ﺑﻌﻨﺎ‬

‫ﺁﻟـــﺔ ﺍﻟﺘﺼﻔﻴﺢ ﻣـــﺰﻭﺩﺓ ﺑﻨﻈﺎﻡ ﺻﺪﻳـــﻖ ﻟﻠﺒﻴﺌﺔ ﻳﺪﻋﻰ‬

‫ﺑﻤﺆﺳﺴـــﺔ ﻋﻠﻲ ﺍﻟﻬﺎﺷـــﻤﻲ ﺍﻟﺘﺠﺎﺭﻳﺔ‪” :‬ﺟﺎﺀ ﺇﺟﻤﺎﻟﻲ‬

‫ﺃﻛﺜـــﺮ ﻣﻦ ‪ ٥٠٠‬ﻭﺣﺪﺓ ﻓـــﻲ ﺍﻟﺒﻠـــﺪﺍﻥ ﺍﻷﻭﺭﻭﺑﻴﺔ‪ ،‬ﻛﻤﺎ‬

‫”ﺛﻴﺮﻣﺎﻻﻣـــﻲ“ ﻭﺍﻟـــﺬﻱ ﻻ ﻳﺘﻄﻠـــﺐ ﻣـــﺎﺩﺓ ﻻﺻﻘـــﺔ‪،‬‬

‫ﺍﻟﺤﻀـــﻮﺭ ﻟﻠﻤﻌﺮﺽ ﻗﻮﻳﴼ ﺑﺸـــﻜﻞ ﺗﺠـــﺎﻭﺯ ﺗﻮﻗﻌﺎﺗﻨﺎ‪،‬‬

‫ﺃﻥ ﺣﺼﺘﻨـــﺎ ﺍﻟﺴـــﻮﻗﻴﺔ ﻓﻲ ﺃﻣﺮﻳـــﻜﺎ ﺍﻟﺠﻨﻮﺑﻴـــﺔ ﻗﻮﻳﺔ‬

‫ﻭﺑﺴـــﺮﻋﺔ ﺍﻟﺘﺼﻔﻴﺢ ﻟﺪﻳﻬﺎ ﻭﺍﻟﺘـــﻲ ﺗﺒﻠﻎ ‪ ٧٠‬ﻣﺘﺮﴽ ﻓﻲ‬

‫ﻭﻗـــﺪ ﻃﺮﺣﺖ ﻋﻠﻴﻨﺎ ﺍﻟﻜﺜﻴﺮ ﻣﻦ ﺍﻻﺳﺘﻔﺴـــﺎﺭﺍﺕ ﻋﻦ‬

‫ﺃﻳﻀـــﴼ‪ .‬ﻭﺍﻟﻬـــﺪﻑ ﻣـــﻦ ﺳﻠﺴـــﻠﺔ ﺁﻻﺕ ﺑﺮﻧﺘﻼﻡ ﻫﻮ‬

‫ﺍﻟﺪﻗﻴﻘـــﺔ ﻓﺈﻥ ﻫﺬﻩ ﺍﻵﻟﺔ ﻣﻨﺎﺳـــﺒﺔ ﻟﻺﻧﺘـــﺎﺝ ﺑﺎﻟﺠﻤﻠﺔ‬

‫ﺗﺸـــﻜﻴﻠﺔ ﻃﺎﺑﻌﺎﺕ ﺍﻷﻭﻓﺴﺖ ﻣﻦ ﻛﻮﻣﻮﺭﻱ ﺭﻏﻢ ﺃﻧﻨﺎ‬

‫ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋـــﺔ ﺻﻐﻴـــﺮﺓ ﺇﻟﻰ ﻣﺘﻮﺳـــﻄﺔ ﺍﻟﺤﺠﻢ‪ ،‬ﻓﺂﺛﺎﺭ‬

‫ﺳـــﻮﺍﺀ ﻟﻄﺒﺎﻋـــﺔ ﺍﻷﻭﻓﺴـــﺖ ﺃﻭ ﻟﻠﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ“‪.‬‬

‫ﻟـــﻢ ﻧﻌﺮﺽ ﺃﻱ ﻣﻌﺪﺍﺕ ﻟﻬﺬﻩ ﺍﻟﺸـــﺮﻛﺔ‪ .‬ﻫﺬﺍ ﻭﻧﺘﻮﻗﻊ‬

‫ﺍﻟﻜﺎﺭﺑﻮﻥ ﺍﻟﻤﻨﺨﻔﻀﺔ ﻟﺪﻳﻬﺎ ﺗﺠﻌﻠﻬﺎ ﻣﺜﺎﻟﻴﺔ ﻟﻠﻤﻄﺎﺑﻊ‬

‫ﻭﺃﺿﺎﻑ‪” :‬ﺗﻠﻘﻰ ﻫﺬﻩ ﺍﻵﻟﺔ ﻃﻠﺒﴼ ﻭﺍﺳـــﻌﴼ ﻓﻲ ﺍﻟﺴـــﻮﻕ‬

‫ﺃﻥ ﻧﻌﺮﺽ ﻣﺰﻳﺪﴽ ﻣﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻋﻠﻰ ﻣﺪﻯ ﺃﻭﺳـــﻊ‬

‫ﺍﻟﺘﺠﺎﺭﻳﺔ“‪.‬‬

‫ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﻭﺍﻟﺘـــﻲ ﺗﺘﺠﻪ ﺇﻟﻰ ﻻ ﺳـــﺎﺑﻖ ﻟﻪ‪ ،‬ﻛﺎﻥ ﻫﺬﺍ‬

‫ﺧﻼﻝ ﺍﻟﻨﺴﺨﺔ ﺍﻟﻤﻘﺒﻠﺔ ﻣﻦ ﺍﻟﻤﻌﺮﺽ“‪.‬‬

‫ﻭﺗﺸـــﻜﻴﻠﺔ ﺳﻠﺴـــﻠﺔ ﺑﺮﻧﺘﻼﻡ ﻣﻦ ﺳﻤﺎﺭﺕ ‪ ٥٢‬ﻭﻫﻲ‬

‫ﻭﺍﺿﺨﴼ ﺃﺛﻨﺎﺀ ﺍﻟﻤﻌﺮﺽ“‪.‬‬

‫ﻭﺃﻃﻠﻘﺖ ﺷـــﺮﻛﺔ ﺗﺎﻭﻟﻴـــﺮ ﻻﻣﻴﻨﻴﺘﻨﺞ ﺗﻚ ﺍﻹﺳـــﺒﺎﻧﻴﺔ‬ ‫ﺁﻟﺔ ﺍﻟﺘﺼﻔﻴﺢ ﺍﻟﺤـــﺮﺍﺭﻱ ﺑﺮﻧﺘﻼﻡ ﺩﻳﺠﻴﺘﺎﻝ ‪ B٢‬ﻓﻲ‬ ‫ﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﺫﻟﻚ ﺑﺎﻻﺷﺘﺮﺍﻙ ﻣﻊ ﻣﻮﺯﻋﻬﺎ ﻓﻲ ﻣﻨﻄﻘﺔ‬ ‫ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﻭﻫﻮ ﻣﺆﺳﺴﺔ ﺑﺮﻧﺖ ﺃﻳﺪ ﺍﻟﺘﺠﺎﺭﻳﺔ‪.‬‬ ‫ﻭﻋﻠـــﻖ ﺧﺎﻓﻴﻴـــﺮ ﻫﺮﻧﺎﻧـــﺪﻭ‪ ،‬ﻣﺪﻳﺮ ﺗﺎﻭﻟﻴـــﺮ ﻻﻣﻴﻨﻴﺘﻨﺞ‬ ‫ﺗـــﻚ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﻋﻠﻰ ﺍﻷﻣـــﺮ ﺑﺎﻟﻘﻮﻝ‪” :‬ﻟﺪﻳﻨﺎ ﺁﻣﺎﻝ‬ ‫ﻋﺮﻳﻀﺔ ﺑﺎﻟﻨﺴﺒﺔ ﻷﺳـــﻮﺍﻕ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ ،‬ﻭﻧﻌﺘﻘﺪ‬

‫‪ME Printer December 2009‬‬

‫ﺃﻥ ﻣﻨﺘﺠﺎﺗﻨﺎ ﺳﺘﺴـــﺎﻋﺪ ﺍﻟﻤﻄﺎﺑﻊ ﻭﻋﻠﻰ ﻣﺪﻯ ﻭﺍﺳـــﻊ‬

‫‪57‬‬

‫ﻓﻲ ﺇﺿﺎﻓﺔ ﻗﻴﻤﺔ ﺇﻟﻰ ﻣﻨﺘﺠﺎﺗﻬﻢ“‪.‬‬ ‫ﻭﻳﻀﻴـــﻒ ﻫﺮﻧﺎﻧـــﺪﻭ ﻣﻮﺿﺤـــﴼ ﻣﺰﺍﻳـــﺎ ﺁﻟـــﺔ ﺍﻟﺘﺼﻔﻴﺢ‬ ‫‪” :B2‬ﻧﻈـــﺮﴽ ﻟﺘﻤﻴـــﺰ ﺍﻵﻟـــﺔ ﺑﻨﻈﺎﻡ ﺣﻤﺎﻳﺔ ﺍﺳـــﻄﻮﺍﻧﺔ‬ ‫ﺍﻟﻀﻐـــﻂ ﻭﺗﻐﺬﻳـــﺔ ﺁﻟﻴـــﺔ ﻟﻠﻮﺭﻕ ﻓـــﺈﻥ ﻫـــﺬﺍ ﺍﻟﻨﻤﻮﺫﺝ‬ ‫ﻣﻨﺎﺳـــﺐ ﻭﺑﺸـــﻜﻞ ﻣﺜﺎﻟﻲ ﻟﻠﻌﻤﻞ ﻓﻲ ﺃﺟﻮﺍﺀ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻭﺍﻵﻟﺔ ﻗﺎﺩﺭﺓ ﻋﻠﻰ ﺍﻟﺘﻌﺎﻣﻞ ﻛﻤﻴﺎﺕ ﺑﺄﺣﺠﺎﻡ‬ ‫‪ ٥٢٠x٧٥٠‬ﻣﺘـــﺮ ﻣﺮﺑـــﻊ ﺑﺤـــﺪ ﺃﻗﺼـــﻰ ﻭﻟﻐﺎﻳﺔ ‪٦٠٠‬‬

‫ﻛﻠﺘﺎ ﺍﻟﺸﺮﻛﺘﻴﻦ ﺧﺪﻣﺎﺗﻬﻤﺎ ﻟﻠﺴﻮﻕ ﺑﺸﻜﻞ ﻣﻨﻔﺼﻞ‪.‬‬

‫”ﺇﻥ ﺍﻟﺮﻛﻮﺩ‬ ‫ﺍﻻﻗﺘﺼﺎﺩﻱﺍﻟﻌﺎﻟﻤﻲ‬ ‫ﻟﻢ ﻳﺘﺴﺒﺐ ﻓﻲ ﺗﻌﺜﺮ‬ ‫ﺍﻟﻨﻤﻮ ﻓﻲ ﺍﻟﺴﻮﻕ‬ ‫ﺍﻟﻤﺤﻠﻴﺔ‪ ،‬ﺑﻞ ﺃﻧﻪ‬ ‫ﻋﻮﺿﴼ ﻋﻦ ﺫﻟﻚ‬ ‫ﺷﺠﻊﺍﻟﻘﺎﺋﻤﻴﻦﻋﻠﻰ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻋﻠﻰ ﺃﻥ‬ ‫ﻳﻜﻮﻧﻮﺍ ﺃﻛﺜﺮ ﺣﺬﺭﴽ“‬

‫ﻋﻠﻰ ﺃﻥ ﻳﻜﻮﻧﻮﺍ ﺃﻛﺜﺮ ﺣﺬﺭﴽ ﺇﺫ ﻳﻘﻮﻝ ﻓﻲ ﻫﺬﺍ ﺍﻟﺼﺪﺩ‪:‬‬

‫ﺍﻟﺨﺮﻳﻒ‬ ‫ﺑﻨﺪﺭ‬ ‫ّ‬

‫ﻭﺳـــﻴﺪﻋﻢ ﺍﻟﻜﻴـــﺎﻥ ﺍﻟﺠﺪﻳـــﺪ ﻋﻤﻠﻴﺎﺗﻨﺎ ﺍﻟﻠﻮﺟﺴـــﺘﻴﺔ‪،‬‬ ‫ﻭﺳـــﻴﻌﺰﺯ ﻣـــﻦ ﺍﻟﺘﺰﺍﻣﻨﺎ ﻧﺤـــﻮ ﺻﻨﺎﻋـــﺔ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ‬ ‫ﺍﻟﺴﻌﻮﺩﻳﺔ“‪.‬‬ ‫ﻭﺫﻛﺮ ﺑﻨﺪﺭ ﺍﻟﺨﺮ ّﻳﻒ ﺃﻥ ﺗﺮﻛﻴﺰ ﺍﻟﺸـــﺮﻛﺔ ﺧﻼﻝ ﺍﻟﻌﺎﻡ‬

‫ﺍﻟﺤﺎﻟﻲ ﺳﻮﻑ ﻳﻨﺼﺐ ﻋﻠﻰ ﻣﻌﺪﺍﺕ ﺍﻹﻧﻬﺎﺀ‪ ،‬ﺇﺫ ﺻﺮﺡ‬ ‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﻻﺣﻈﻤـــﺎ ﺃﻥ ﻟﺪﻯ ﺃﻏﻠـــﺐ ﻋﻤﻼﺋﻨﺎ ﻣﻌﺪﺍﺕ‬ ‫ﻃﺒﺎﻋﺔ ﻣﺘﻄـــﻮﺭﺓ‪ ،‬ﺇﻻ ﺃﻧﻬﻢ ﻳﻔﺘﻘـــﺮﻭﻥ ﺇﻟﻰ ﻣﺎ ﻳﻜﻔﻲ‬ ‫ﻣﻦ ﻧﻈـــﻢ ﺍﻹﻧﻬﺎﺀ ﺍﻟﻄﺒﺎﻋﻲ ﻭﺍﻟﺘﻲ ﻧﺮﻯ ﺃﻧﻬﺎ ﻻ ﺗﻘﻞ‬ ‫ﺃﻫﻤﻴﺔ ﻋﻦ ﺍﻵﻻﺕ ﺍﻷﺧﺮﻯ“‪.‬‬ ‫ﻭﺑﺤﺴﺐ ﺍﻟﺨﺮ ّﻳﻒ ﻓﺈﻥ ﺍﻟﺮﻛﻮﺩ ﺍﻻﻗﺘﺼﺎﺩﻱ ﺍﻟﻌﺎﻟﻤﻲ‬ ‫ﻟﻢ ﻳﺘﺴﺒﺐ ﻓﻲ ﺗﻌﺜﺮ ﺍﻟﻨﻤﻮ ﻓﻲ ﺍﻟﺴﻮﻕ ﺍﻟﻤﺤﻠﻴﺔ‪ ،‬ﺑﻞ‬

‫ﺃﻧـــﻪ ﻋﻮﺿﴼ ﻋﻦ ﺫﻟﻚ ﺷـــﺠﻊ ﺍﻟﻘﺎﺋﻤﻴﻦ ﻋﻠﻰ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫”ﻟﻘـــﺪ ﺗﻤﻜﻨﺎ ﻣـــﻦ ﺣﻤﺎﻳـــﺔ ﺃﻧﻔﺴـــﻨﺎ ﻫـــﺬﻩ ﺍﻟﺘﺄﺛﻴﺮﺍﺕ‬ ‫ﺑﺎﺳـــﺘﺨﺪﺍﻣﻨﺎ ﻟﻤﻌﺎﻳﻴـــﺮ ﺍﻧﻘﺎﺋﻴـــﺔ ﻓﻲ ﻣﻨـــﺢ ﺍﻻﺋﺘﻤﺎﻥ‪،‬‬ ‫ﻭﺭﻏـــﻢ ﺃﻥ ﺍﻟﻄﻠﺐ ﺃﻗـــﻞ ﻋﻠﻰ ﻣﻌـــﺪﺍﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ‬ ‫ﺍﻟﻘﻄـــﺎﻉ ﺍﻟﺨﺎﺹ ﺇﻻ ﺃﻥ ﺍﻹﻧﻔﺎﻕ ﺍﻟﺤﻜﻮﻣﻲ ﺍﻟﻤﺘﺰﺍﻳﺪ‬ ‫ﻋـــﻮﺽ ﻫـــﺬﺍ ﺍﻟﻬﺒﻮﻁ‪ ،‬ﻓﻘـــﺪ ﺣﻘﻘﻨﺎ ﻧﺠﺎﺣـــﺎﺕ ﺑﺎﻫﺮﺓ‬ ‫ﻓﻲ ﺗﻨﻔﻴﺬ ﻣﺸـــﺎﺭﻳﻊ ﻟﺪﻯ ﻣﺆﺳﺴﺎﺕ ﺭﺍﺋﺪﺓ ﻣﻦ ﻗﺒﻴﻞ‬ ‫ﺟﺎﻣﻌـــﺔ ﺍﻹﻣـــﺎﻡ ﻣﺤﻤﺪ ﺑـــﻦ ﺳـــﻌﻮﺩ ﻭﻭﺯﺍﺭﺓ ﺍﻟﺼﺤﺔ‬ ‫ﻭﺍﻟﺨﻄﻮﻁ ﺍﻟﺠﻮﻳﺔ ﺍﻟﺴﻌﻮﺩﻳﺔ“‪.‬‬ ‫ﻭﻋﻠـــﻰ ﺳـــﺒﻴﻞ ﺍﻟﺤﺮﺹ‪ ،‬ﺣـــﺚ ﺍﻟﺨﺮ ّﻳـــﻒ ﺍﻟﻘﺎﺋﻤﻴﻦ‬ ‫ﻋﻠﻰ ﺍﻟﻤﻄﺎﺑﻊ ﻓﻲ ﺍﻟﺴﻌﻮﺩﻳﺔ ﻋﻠﻰ ﺍﻻﻟﺘﻔﺎﺕ ﺃﻛﺜﺮ ﺇﻟﻰ‬ ‫ﻗﻀﺎﻳﺎ ﺍﻟﺒﻴﺌﺔ‪ .‬ﻭﻗﺪ ﺃﺩﺭﺟﺖ ﺍﻟﺸﺮﻛﺔ ﺛﻘﺎﻓﺔ ﺍﻹﺟﺮﺍﺀﺍﺕ‬ ‫ﺍﻟﺼﺪﻳﻘـــﺔ ﻟﻠﺒﻴﺌـــﺔ ﻛﺠﺰﺀ ﻣـــﻦ ﺟـــﺪﻭﻝ ﺃﻋﻤﺎﻟﻬﺎ ﻓﻲ‬ ‫ﺍﻟﻤﻌﺮﺽ‪ ،‬ﺇﺫ ﺧﺘﻢ ﺍﻟﺨﺮ ّﻳﻒ ﺣﺪﻳﺜﻪ ﺑﺎﻟﻘﻮﻝ‪” :‬ﺑﺘﻌﺎﻣﻠﻨﺎ‬ ‫ﻣﻊ ﻋﺪﺩ ﻣﻦ ﻛﺒﺮﻳﺎﺕ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻷﻭﺭﻭﺑﻴﺔ ﺍﻟﻤﺼﻨﻌﺔ‬ ‫ﻓﺈﻧﻨﺎ ﻧﺘﺒﻊ ﺍﻟﻤﻌﺎﻳﻴﺮ ﺍﻟﺒﻴﺌﻴﺔ ﺍﻷﻛﺜﺮ ﺻﺮﺍﻣﺔ‪ ،‬ﻛﻤﺎ ﻧﺤﺚ‬ ‫ﻋﻤﻼﺀﻧﺎ ﻋﻠﻰ ﺍﺗﺒﺎﻋﻬﺎ ﻛﺬﻟﻚ“‪.‬‬ ‫ﻟﺘﻘﻨﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﺤﻀﻴﺮ ﺍﻟﻄﺒﺎﻋﻲ(‪.‬‬

‫ﺫﺍﺕ ﺍﻟﺼﻠﺔ ﺑﻬﺎ ﻓﺈﻥ ﺻﻨﺎﻋﺔ ﺍﻟﻄﺒﺎﻋﺔ ﺗﻈﻞ ﻗﻮﻳﺔ“‪.‬‬

‫ﻭﺍﻟﻤﻌـــﺮﺽ ﺍﻟﺴـــﻌﻮﺩﻱ ﻟﻔـــﻦ ﺍﻟﻄﺒﺎﻋـــﺔ ﻋﻠـــﻰ ﻭﺟﻪ‬

‫ﻭﻳﻀﻴـــﻒ ﺍﻟﺨﺮ ّﻳﻒ‪” :‬ﺇﻥ ﺷـــﻌﺒﻴﺔ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﺍﻟﺨﺼـــﻮﺹ ﻳﺄﺗـــﻲ ﻛﺒﺎﺭﻗـــﺔ ﺃﻣـــﻞ ﺟﺪﻳـــﺪﺓ ﻟﺼﻨﺎﻋﺔ‬

‫ﺧﺎﺻـــﺔ ﻓﻲ ﺍﺯﺩﻳـــﺎﺩ‪ ،‬ﻻ ﺳـــﻴﻤﺎ ﻃﺒﺎﻋـــﺔ ﺍﻹﻧﻜﺠﺖ‪.‬‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ‪ ،‬ﻭﺫﻟـــﻚ ﺑﺤﻀـــﻮﺭ ﻣﺎ ﻳﺰﻳـــﺪ ﻋﻠﻰ‬

‫ﺃﺿـــﻒ ﻟﺬﻟـــﻚ ﺃﻥ ﻃﺒﺎﻋـــﺔ ﺍﻟﺼﺤﻒ ﻓﻲ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‬

‫‪ ٢٧,٠٠٠‬ﺯﺍﺋـــﺮ ﺣﻀـــﺮﻭﺍ ﺍﻟﻤﻌـــﺮﺽ ﻣﺮﻛـــﺰ ﻣﻌﺎﺭﺽ‬

‫ﺗﻈﻬﺮ ﻋﻼﻣﺎﺕ ﻟﻠﺘﻘﺪﻡ ﺍﻟﺜﺎﺑﺖ ﻭﺳـــﺘﺒﻘﻰ ﻗﻮﻳﺔ ﻋﻠﻰ‬

‫ﺍﻟﺮﻳﺎﺽ ﺍﻟﺮﻳﺎﺽ ﺍﻟﺪﻭﻟﻲ‪.‬‬

‫ﻣـــﺪﻯ ﺍﻷﻋـــﻮﺍﻡ ‪ ١٠-٥‬ﺍﻟﻘﺎﺩﻣـــﺔ‪ ،‬ﻭﺗﺮﻛـــﺰ ﻃﺎﺑﻌـــﺎﺕ‬

‫ﻭﻗـــﺪ ﺍﺳـــﺘﻔﺎﺩﺕ ﻣﺠﻤﻮﻋـــﺔ ﺍﻟﺨﺮ ّﻳﻒ ﻣـــﻦ ﻣﻨﺼﺘﻬﺎ‬

‫ﺍﻟﺼﺤـــﻒ ﺃﻛﺜﺮ ﻣﻦ ﺃﻱ ﺷـــﻲﺀ ﺁﺧﺮ ﻋﻠﻰ ﺗﺤﺴـــﻴﻦ‬

‫ﻟﻠﻜﺸﻒ ﻋﻦ ﻫﻮﻳﺘﻬﺎ ﺍﻟﺠﺪﻳﺪﺓ ﻋﻘﺐ ﺍﻧﺪﻣﺎﺝ ﺷﺮﻛﺘﻲ‬

‫ﺍﻟﻨﻮﻋﻴـــﺔ ﻭﺗﺒﻨـــﻲ ﻃـــﺮﻕ ﺟﺪﻳـــﺪﺓ ﻣـــﻦ ﻗﺒﻴـــﻞ ﺇﻋﺎﺩﺓ‬

‫ﺍﻟﻨﺨﻴـــﻞ ﻭﺗﺮﺍﻧﺲ ﺃﻭﺭﻳﻨـــﺖ ﺍﻟﺘﺎﺑﻌﺘﻴـــﻦ ﻟﻬﺎ ﻭﺇﻃﻼﻕ‬

‫ﺍﻟﺘﺼﻤﻴـــﻢ ﻭﺍﻟﻤﻘﺎﺳـــﺎﺕ ﺍﻷﺻﻐﺮ ﺣﺠﻤﴼ ﻭﺍﺳـــﺘﺨﺪﺍﻡ‬

‫ﺷﺮﻛﺔ ﺍﻟﺨﺮ ّﻳﻒ ﻟﺤﻠﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺇﺣﺪﺍﺙ ﺗﻐﻴﻴﺮ ﻓﻲ‬

‫ﻣﺰﻳﺪ ﻣﻦ ﺍﻷﻟﻮﺍﻥ“‪.‬‬

‫ﺷـــﻜﻞ ﺍﻟﺸـــﺮﻛﺔ ﻣﻦ ﻣﻮﺭﺩ ﻟﻠﻤﻌﺪﺍﺕ ﻭﺍﻷﺟﻬﺰﺓ ﺇﻟﻰ‬

‫ﻭﺑﺸﺄﻥ ﺍﻻﻧﺪﻣﺎﺝ ﺍﻷﺧﻴﺮ‪ ،‬ﻋﺒﺮ ﺍﻟﺨﺮ ّﻳﻒ ﻋﻦ ﺳﻌﺎﺩﺗﻪ‬

‫ﻣﺰﻭﺩ ﻟﻠﺤﻠﻮﻝ‪.‬‬

‫ﻭﺃﻣﻠﻪ ﻟﻠﺴـــﻨﻮﺍﺕ ﺍﻟﻘﺎﺩﻣـــﺔ ﺑﻘﻮﻟﻪ‪” :‬ﺳﻴﺴـــﺎﻋﺪﻧﺎ ﻫﺬﺍ‬

‫ﻭﻗﺪ ﺳـــﺎﺭﻉ ﺑﻨـــﺪﺭ ﺍﻟﺨﺮ ّﻳﻒ‪ ،‬ﺭﺋﻴﺲ ﺷـــﺮﻛﺔ ﺍﻟﺨﺮﻳﻒ‬

‫ﺍﻻﻧﺪﻣـــﺎﺝ ﺑـــﻜﻞ ﺗﺄﻛﻴـــﺪ ﻋﻠـــﻰ ﺍﻟﻮﺻﻮﻝ ﺇﻟـــﻰ ﻣﻮﻗﻊ‬

‫ﻟﺤﻠـــﻮﻝ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺗﺒﻴﺎﻥ ﺳـــﺒﺐ ﺍﻫﺘﻤﺎﻡ ﺷـــﺮﻛﺘﻪ‬

‫ﺃﻓﻀﻞ ﻓﻲ ﺳـــﻮﻕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ‬ ‫ﻣﺘﻄﻠﺒـــﺎﺕ ﺃﻛﺜﺮ ﻟﻌﻤﻼﺋﻨـــﺎ‪ ،‬ﻭﺫﻟﻚ ﻣﻦ ﺧﻼﻝ ﺧﺒﺮﺗﻨﺎ‬ ‫ﺍﻟﻤﺘﺮﺍﻛﻤـــﺔ ﻓـــﻲ ﺗﺠـــﺎﺭﺓ ﺍﻟـــﻮﺭﻕ ﻭﺁﻻﺕ ﺍﻟﻄﺒﺎﻋـــﺔ‪.‬‬

‫ﺍﻟﻤﺤﻠﻴﺔ ﻗﻮﻳﺔ ﺑﻤﺎ ﻓﻴﻪ ﺍﻟﻜﻔﺎﻳﺔ ﻟﻤﻘﺎﻭﻣﺔ ﺁﺛﺎﺭ ﺍﻟﺮﻛﻮﺩ‬

‫ﻭﺑﺼﻔﺘﻨﺎ ﻣﺠﻤﻮﻋﺔ ﻣﺘﻨﻮﻋﺔ ﺍﻟﻨﺸـــﺎﻃﺎﺕ ﻓﻘﺪ ﺗﻮﺳﻌﻨﺎ‬

‫ﺍﻟﻌﺎﻟﻤـــﻲ‪ .‬ﺇﻥ ﻋـــﺪﺩ ﺍﻟﺴـــﻜﺎﻥ ﻓـــﻲ ﺍﺯﺩﻳـــﺎﺩ ﻣﻀﻄﺮﺩ‬

‫ﻓـــﻲ ﻋـــﺪﺩ ﻣـــﻦ ﺍﻷﻋﻤـــﺎﻝ ﺇﺫ ﻗﻤﻨـــﺎ ﺑﺸـــﺮﺍﺀ ﺗﺮﺍﻧﺲ‬

‫ﻳﺮﺍﻓﻘـــﻪ ﺯﻳﺎﺩﺓ ﻓﻲ ﺍﻟﻄﻠﺐ ﻋﻠﻰ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻤﻨﺠﺰﺓ‪،‬‬

‫ﺃﻭﺭﻳﻨﺖ ﻋﺎﻡ ‪ ،١٩٩٣‬ﻭﻣﻨﺬ ﺫﻟﻚ ﺍﻟﺤﻴﻦ ﻭﻧﺤﻦ ﻧﺰﻭﺩ‬

‫ﻭﺗﻌـــﺪ ﺻﻨﺎﻋﺔ ﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﺣﺪﺓ ﻣـــﻦ ﺍﻟﺼﻨﺎﻋﺎﺕ ﺍﻟﺘﻲ‬

‫ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﺑﺎﻟﻀﺎﺋﻊ‬

‫ﺗﻼﻗـــﻲ ﺭﻭﺍﺟـــﴼ ﻭﺍﺯﺩﻫـــﺎﺭﴽ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟـــﻚ‪ ،‬ﻓﺈﻧﻪ ﻧﻈﺮﴽ‬

‫ﻭﺍﻟﺨﺪﻣـــﺎﺕ‪ .‬ﻭﺑﺎﻟﺘﺰﺍﻣـــﻦ ﻗﻤﻨـــﺎ ﺑﺈﻃـــﻼﻕ ﻣﺼﻨـــﻊ‬

‫ﻟﻮﺟﻮﺩ ﺣﺎﺟﺔ ﺃﻛﺒﺮ ﻟﻠﻜﺘﺐ ﺍﻟﻤﺪﺭﺳـــﻴﺔ ﻭﺍﻹﺻﺪﺍﺭﺍﺕ‬

‫ﺍﻟﻨﺨﻴـــﻞ ﻹﻧﺘﺎﺝ ﺍﻟﻮﺭﻕ ﺍﻟﺨﺎﻟﻲ ﻣﻦ ﺍﻟﻜﺮﺑﻮﻥ‪ ،‬ﻭﺗﻘﺪﻡ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺗﺘﺨﺬ ﻣﻦ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‬ ‫ﺍﻟﺮﻳﺎﺽ ﻣﻘﺮﴽ ﻟﻬﺎ‪ ،‬ﻓﻘﺪ ﺷـــﺎﺭﻛﺖ ﻟﺘﺴـــﻮﻳﻖ ﺧﺒﺮﺍﺗﻬﺎ‬ ‫ﺑﺼﻔﺘﻬﺎ ﺷﺮﻳﻜﴼ ﺍﺳﺘﺸﺎﺭﻳﴼ ﻓﻲ ﻫﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ‪.‬‬ ‫ﻭﻗﺪ ﺃﺛﻨﻰ ﻣﻬﻨﺪ ﻧﻘﺎﺷﺔ‪ ،‬ﺍﻟﻤﺪﻳﺮ ﺍﻟﻌﺎﻡ ﻟﺸﺮﻛﺔ ﺃﻭﺭﻳﻮﻥ‪،‬‬ ‫ﻣﻨﻈﻤﻲ ﺍﻟﻤﻌـــﺮﺽ ﺑﻘﻮﻟﻪ ﺃﻥ ﺍﻟﻤﻌـــﺮﺽ ﻣﻤﺘﺎﺯ ﻣﻦ‬ ‫ﻛﺎﻓﺔ ﺍﻟﺠﻮﺍﻧﺐ‪ ،‬ﻭﺃﺿﺎﻑ‪” :‬ﺗﺘﻤﺘﻊ ﺍﻟﺴـــﻮﻕ ﺍﻟﺴﻌﻮﺩﻳﺔ‬ ‫ﺑﺈﻣﻜﺎﻧﻴـــﺔ ﻫﺎﺋﻠـــﺔ ﻟﻠﻨﻤـــﻮ‪ ،‬ﻭﺍﻻﺳـــﺘﺠﺎﺑﺔ ﺍﻟﺘـــﻲ ﻟﻘﻴﻬﺎ‬ ‫ﺍﻟﻤﻌـــﺮﺽ ﺍﻟﺴـــﻌﻮﺩﻱ ﻟﻔـــﻦ ﺍﻟﻄﺒﺎﻋـــﺔ ﺗﺠﻌـــﻞ ﻫﺬﻩ‬ ‫ﺍﻟﺴﻮﻕ ﺗﻌﺪ ﺑﺎﻟﺸﻲﺀ ﺍﻟﻜﺜﻴﺮ“‪.‬‬ ‫ﻭﻛﺮﺭ ﺗﻜﺘﻞ ﻣﺠﻤﻮﻋﺔ ﺍﻟﻌﺒﻴﻜﺎﻥ ﻟﻼﺳﺘﺜﻤﺎﺭ ﺧﻄﻄﻪ‬ ‫ﻟﺘﻘﺪﻳـــﻢ ﺧﺪﻣـــﺎﺕ ﺗﻨﺎﻓﺴـــﻴﺔ ﻣـــﻦ ﺧـــﻼﻝ ﺃﻗﺴـــﺎﻣﻪ‬ ‫ﺍﻟﻤﺘﺨﺼﺼﺔ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﺒﻼﺳﺘﻴﻚ ﻭﺍﻟﻮﺭﻕ‬ ‫ﻭﺍﻟﻨﺴـــﻴﺞ ﺍﻟﻔﻨﻲ ﻭﻭﺭﻕ ﻛﺮﺗـــﻮﻥ ﺍﻟﻄﻲ‪ ،‬ﻭﺍﻟﻤﺠﻤﻮﻋﺔ‬ ‫ﺗﺴـــﺘﺜﻤﺮ ﺑﻘﻮﺓ ﻓﻲ ﻓﻲ ﻣﺠـــﺎﻻﺕ ﺍﻟﺒﺤﺚ ﻭﺍﻟﺘﻄﻮﻳﺮ‬ ‫ﻭﺍﻟﺘﺪﺭﻳـــﺐ ﻣـــﻦ ﺃﺟﻞ ﺩﻋـــﻢ ﺍﻟﻤﺆﺳﺴـــﺎﺕ ﺍﻟﺘﻌﻠﻴﻤﻴﺔ‬ ‫ﻋﺒـــﺮ ﺗﻄﻮﻳﺮ ﺍﻟﻤﻨﺎﻫﺞ ﻭﺍﻟﻨﺸـــﺮ ﺍﻟﻌـــﺎﻡ ﻭﺍﻟﻤﺘﺨﺼﺺ‬ ‫ﺑﺎﻟﺸﺮﺍﻛﺔ ﻣﻊ ﺟﺎﻣﻌﺎﺕ ﺭﺍﺋﺪﺓ ﻭﻣﻨﻈﻤﺎﺕ ﻏﻴﺮ ﺭﺑﺤﻴﺔ‪.‬‬ ‫ﻭﻓﻲ ﺳـــﺒﻴﻞ ﺍﻟﺘﻄـــﻮﺭ ﺍﻟﺘﻘﻨﻲ ﻓﻲ ﺻﻨﺎﻋـــﺔ ﺍﻟﺘﻐﻠﻴﻒ‪،‬‬ ‫ﺟﺎﺀ ﺗﺄﺳـــﻴﺲ ﻣﺮﻛﺰ ﺍﻟﻌﺒﻴﻜﺎﻥ ﺍﻟﻔﻨﻲ ﺗﻌﺰﻳﺰﴽ ﻟﻠﺒﺤﺚ‬ ‫ﺍﻟﻌﻠﻤﻲ ﻭﺗﻄﻮﻳﺮ ﻣﻌﺎﻳﻴﺮ ﺟﺪﻳﺪﺓ ﻓﻲ ﺻﻨﺎﻋﺎﺕ ﺍﻟﺘﻌﺒﺌﺔ‬ ‫ﻭﺗﻐﻠﻴﻒ ﺍﻷﻃﻌﻤﺔ“‪.‬‬ ‫ﻛﻤﺎ ﺷـــﺎﺭﻛﺖ ﻣﺆﺳﺴـــﺔ ﻋﻠـــﻲ ﺍﻟﻬﺎﺷـــﻤﻲ ﺍﻟﺘﺠﺎﺭﻳﺔ‬

‫‪ME Printer December 2009‬‬

‫ﺍﻟﺸـــﺪﻳﺪ ﻓﻲ ﺯﻳﺎﺩﺓ ﺍﻻﺳﺘﺜﻤﺎﺭ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺇﺫ ﺻﺮﺡ‬ ‫ﻗﺎﺋ ً‬ ‫ﻼ‪” :‬ﺗﺘﻤﺘﻊ ﺍﻟﺴﻮﻕ ﺍﻟﺴﻌﻮﺩﻳﺔ ﺑﺎﻟﻤﺮﻭﻧﺔ‪ ،‬ﻭﺍﻟﺼﻨﺎﻋﺔ‬

‫ﺃﻣـــﺎ ﺷـــﺮﻛﺔ ﺃﻭﺭﻳـــﻮﻥ‪ ،‬ﻭﻫـــﻲ ﻣـــﻦ ﻣـــﻮﺭﺩﻱ ﺻﻨﺎﻋﺔ‬

‫‪58‬‬

‫ﺍﻟﻤﻌﺮﺽ‬

‫ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴﻌﻮﺩﻱ ﻟﻔﻦ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴﻌﻮﺩﻱ ﻟﻔﻦ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ‪ ٢٠٠٩‬ﻳﻔﺘﺢ ﺁﻓﺎﻗﴼ‬ ‫ﺟﺪﻳﺪﺓ ﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﻟﻨﻤﻮ‬ ‫ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ‬ ‫‪ME Printer December 2009‬‬

‫ﺍﻟﻤﻌﺮﺽ ﺍﻟﺸـــﻬﻴﺮ ﻳﺮﻓـــﻊ ﺍﻟﺤﻮﺍﺟﺰ ﺃﻣـــﺎﻡ ﺇﻗﺎﻣﺔ ﻣﻌﺎﺭﺽ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬

‫‪59‬‬

‫ﺍﻟﺮﺍﺑﻊ ﻟﺼﻨﺎﻋﺔ ﺍﻟﻜﻴﻤﺎﻭﻳﺎﺕ ﻭﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﻟﻜﻴﻤﺎﻭﻳﺔ‪،‬‬

‫ﺑﻌـــﺪ ﺍﻟﻨﺠـــﺎﺡ ﺍﻟﻜﺒﻴـــﺮ ﺍﻟـــﺬﻱ ﺣﻘﻘﺘﻪ ﻣﻌـــﺎﺭﺽ ﻓﻦ‬

‫ﻭﺫﻟـــﻚ ﻟﺘﻮﺳـــﻴﻊ ﻓﻌﺎﻟﻴـــﺎﺕ ﺗﺠﺎﺭﻳـــﺔ ﺑﻌﻴﻨﻬـــﺎ ﻭﺗﻠﺒﻴﺔ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﺒﻼﺳـــﺘﻴﻚ ﻭﺍﻟﺒﺘﺮﻭﻛﻴﻤﺎﻭﻳﺎﺕ‬

‫ﻟﻠﻤﺘﻄﻠﺒﺎﺕ ﺍﻟﻤﺘﻨﺎﻣﻴﺔ ﺳﻮﺍﺀ ﻟﻠﻌﺎﺭﺿﻴﻦ ﺃﻭ ﺍﻟﺰﺑﺎﺋﻦ‪.‬‬

‫ﻭﺍﻟﻤﻌﺮﺽ ﺍﻟﺴـــﻌﻮﺩﻱ ﻟﻠﺒﻼﺳﺘﻴﻚ ‪Saudi) ٢٠٠٩‬‬

‫ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴـــﻌﻮﺩﻳﺔ‪ ،‬ﻛﺸﻒ ﺍﻟﻤﻨﻈﻤﻮﻥ‬

‫ﻭﻗﺪ ﺍﺳـــﺘﻀﺎﻑ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴـــﻌﻮﺩﻱ ﻟﻔـــﻦ ﺍﻟﻄﺒﺎﻋﺔ‬

‫‪ (Plas 2009‬ﻭﻫـــﻮ ﺍﻟﻤﻌـــﺮﺽ ﺍﻟﺪﻭﻟـــﻲ ﺍﻟﺘﺎﺳـــﻊ‬

‫ﻭﻫـــﻢ ﺷـــﺮﻛﺔ ﻣﻌـــﺎﺭﺽ ﺍﻟﺮﻳـــﺎﺽ ﺍﻟﻤﺤـــﺪﻭﺩﺓ ﻋﻦ‬

‫ﻭﺍﻟﺘﻐﻠﻴـــﻒ ﻭﺍﻟﺒﻼﺳـــﺘﻴﻚ ﻭﺍﻟﺒﺘﺮﻭﻛﻴﻤﺎﻭﻳـــﺎﺕ ﻟﻠﻌـــﺎﻡ‬

‫ﻟﺘﻜﻨﻮﻟﻮﺟﻴـــﺎ ﺍﻟﺒﻼﺳـــﺘﻴﻚ‪ ،‬ﻭﺍﻟﻤﻌـــﺮﺽ ﺍﻟﺴـــﻌﻮﺩﻱ‬

‫ﻗﻴﺎﻣﻬـــﺎ ﺑﺘﻨﻈﻴـــﻢ ﻣﻌـــﺎﺭﺽ ﻣﻨﻔﺼﻠـــﺔ ﻭﻣﺴـــﺘﻘﻠﺔ‬

‫‪ (Saudi PPPP 2009) ٢٠٠٩‬ﺍﻟﻤﻌـــﺮﺽ‬

‫ﻟﻠﺘﻐﻠﻴـــﻒ ‪) ٢٠٠٩‬ﻭﻫـــﻮ ﺍﻟﻤﻌـــﺮﺽ ﺍﻟﺪﻭﻟﻲ ﺍﻟﺘﺎﺳـــﻊ‬

‫ﻟﺒﻌﺾ ﻗﻄﺎﻋـــﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﺒﻼﺳـــﺘﻴﻚ‬

‫ﺍﻟﺴـــﻌﻮﺩﻱ ﻟﻠﺒﺘﺮﻭﻛﻴﻤﺎﻭﻳـــﺎﺕ ‪Saudi) ٢٠٠٩‬‬

‫ﻟﻤﺎﻛﻴﻨﺎﺕ ﻭﻣـــﻮﺍﺩ ﺍﻟﺘﻐﻠﻴﻒ(‪ ،‬ﻭﺍﻟﻤﻌﺮﺽ ﺍﻟﺴـــﻌﻮﺩﻱ‬

‫ﻭﺍﻟﺒﺘﺮﻭﻛﻴﻤﺎﻭﻳﺎﺕ ﺍﻟﺴـــﻌﻮﺩﻳﺔ ﺑﺪﺀﴽ ﻣـــﻦ ﺍﻟﻌﺎﻡ ‪٢٠١١‬‬

‫‪ (Petrochem 2009‬ﻭﻫـــﻮ ﺍﻟﻤﻌـــﺮﺽ ﺍﻟﺪﻭﻟـــﻲ‬

‫ﻟﻔﻦ ﺍﻟﻄﺒﺎﻋﺔ ‪) ٢٠٠٩‬ﻭﻫﻮ ﺍﻟﻤﻌﺮﺽ ﺍﻟﺪﻭﻟﻲ ﺍﻟﺘﺎﺳـــﻊ‬

‫ﺇﻳﺮﺍﻥ‪ :‬ﺍﻟﻤﻌﺮﺽ ﺍﻟﺪﻭﻟﻲ ﻟﻠﺘﻐﻠﻴﻒ ﻭﺍﻟﻄﺒﺎﻋﺔ ﻳﻘﺎﻡ ﻓﻲ ﻳﻨﺎﻳﺮ ﺍﻟﻘﺎﺩﻡ‬ ‫ﺃﻛﺜﺮ ﻣﻦ ‪ ٥٠٠‬ﺟﻬﺔ ﻣﺸﺎﺭﻛﺔ ﻣﻦ ﺇﻳﺮﺍﻥ ﻭﺍﻟﺨﺎﺭﺝ ﺗﻌﺮﺽ ﺁﺧﺮ ﻣﻨﺘﺠﺎﺗﻬﺎ‬ ‫ﻳﻘـــﺎﻡ ﻟﻠﻔﺘﺮﺓ ‪ ٢٤-٢١‬ﻳﻨﺎﻳﺮ ‪ ٢٠١٠‬ﺍﻟﻤﻌﺮﺽ ﺍﻟﺪﻭﻟﻲ‬

‫ﺍﻟﻘﻄـــﻊ ﺍﻟﻜﺒﻴـــﺮ ﻭﺍﻷﺟﻬﺰﺓ ﺍﻟﺮﻗﻤﻴـــﺔ‪ .‬ﻭﺗﻘﺪﻡ ﺇﻳﺮﺍﻥ‪،‬‬

‫ﺍﻟﺴﺎﺩﺱ ﻋﺸﺮ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺫﻟﻚ ﻋﻠﻰ ﺃﺭﺽ‬

‫ﺑﺘﻌﺪﺍﺩ ﺍﻟﺴـــﻜﺎﻥ ﺍﻟﺒﺎﻟﻎ ‪ ٧٠‬ﻣﻠﻴﻮﻥ ﻧﺴﻤﺔ ﻭﻣﻮﺍﺭﺩﻫﺎ‬

‫ﺍﻟﻤﻌﺮﺽ ﺍﻟﺪﺍﺋﻤﺔ ﻓـــﻲ ﺍﻟﻌﺎﺻﻤﺔ ﺍﻹﻳﺮﺍﻧﻴﺔ ﻃﻬﺮﺍﻥ‪،‬‬

‫ﺍﻟﻄﺒﻴﻌﻴﺔ ﺍﻟﻬﺎﺋﻠﺔ‪ ،‬ﻓﺮﺻﺔ ﻃﻴﺒﺔ ﻟﻠﻤﺼﻨﻌﻴﻦ ﻹﻃﻼﻕ‬

‫ﻭﻳﻨﻈﻢ ﺍﻟﻤﻌﺮﺽ ﻭﺍﻟﺬﻱ ﻳﻌﺪ ﺃﻫﻢ ﻓﻌﺎﻟﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻣﻨﺘﺠﺎﺗﻬﻢ ﻓﻲ ﺳـــﻮﻕ ﻧﺸـــﻄﺔ ﻟﻠﻐﺎﻳﺔ‪.‬‬

‫ﻋﻠﻰ ﺍﻹﻃﻼﻕ ﻓﻲ ﺇﻳﺮﺍﻥ ﺑﻤﺴـــﺎﻧﺪﺓ ﻣﻦ ﺍﻻﺗﺤﺎﺩﺍﺕ‬

‫ﻭﻣﻦ ﺍﻟﻤﺘﻮﻗـــﻊ ﺃﻥ ﻳﻘﺪﻡ ﻣﺼﻨﻌﻮ ﺍﻷﺣﺒـــﺎﺭ ﺍﻟﻤﺤﻠﻴﺔ‬

‫ﺍﻟﺘﺠﺎﺭﻳـــﺔ ﺍﻹﻳﺮﺍﻧﻴـــﺔ ﺍﻟﺮﺋﻴﺴـــﻴﺔ ﻭﺍﻟﺘـــﻲ ﺗﺸـــﻤﻞ‬

‫ﻭﻛﺬﻟﻚ ﺍﻟﻘﺎﺋﻤﻮﻥ ﻋﻠﻰ ﻃﺒﺎﻋﺔ ﺍﻟﻔﻠﻜﺴـــﻮ ﻭﺍﻟﻄﺒﺎﻋﺔ‬

‫ﺍﺗﺤﺎﺩﺍﺕ ﺍﻟﻄﺒﺎﻋﻴﻦ ﻭﻃﺒﺎﻋﻲ ﺍﻟﻠﻴﺜﻮ‪ .‬ﻭﺳﻴﻌﺮﺽ ﻣﺎ‬

‫ﺍﻟﺮﻭﺗﻮﻏﺮﺍﻓﻴـــﺔ ﻋﺮﺿﴼ ﻗﻮﻳـــﴼ‪ .‬ﻣﻦ ﻧﺎﺣﻴﺔ ﺃﺧﺮﻯ‪ ،‬ﻓﺈﻥ‬

‫ﻳﺰﻳﺪ ﻋﻠﻰ ‪ ٤٠٠‬ﺷـــﺮﻛﺔ ﺇﻳﺮﺍﻧﻴﺔ ﻭ‪ ١٠٠‬ﺷﺮﻛﺔ ﺃﺟﻨﺒﻴﺔ‬

‫ﺇﻧﺘﺎﺝ ﺍﻟﻜﺮﺗﻮﻥ ﺍﻟﺒﻼﺳﺘﻴﻜﻲ ﺍﻟﻤﻤﻮﺝ ﻭﻣﻠﺤﻘﺎﺗﻪ ﻓﻲ‬

‫ﺃﺣﺪﺙ ﻣﻨﺘﺠﺎﺗﻬﺎ ﻣﻦ ﺃﺟﻬﺰﺓ ﻭﺧﺪﻣﺎﺕ‪ ،‬ﻭﺫﻟﻚ ﻋﻠﻰ‬

‫ﺗﺼﺎﻋـــﺪ ﻭﺍﻟﻤﺼﻨﻌﻮﻥ ﺍﻹﻳﺮﺍﻧﻴﻮﻥ ﺟﺎﻫﺰﻭﻥ ﻟﺘﺼﺪﻳﺮ‬

‫ﻣﺴـــﺎﺣﺔ ﺇﺟﻤﺎﻟﻴﺔ ﻟﻠﻌﺮﺽ ﺗﺒﻠﻎ ‪ ١٥٠٠‬ﻣﺘﺮ ﻣﺮﺑﻊ‪.‬‬

‫ﻣﻨﺘﺠﺎﺗﻬـــﻢ‪ .‬ﻭﺗﺪﺧـــﻞ ﻓـــﻲ ﻗﺎﺋﻤـــﺔ ﺍﻟﻤﺸـــﺎﺭﻛﻴﻦ‬

‫ﻭﺳﻴﺴﺘﺨﺪﻡ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻣﻌﺮﺽ ﻃﻬﺮﺍﻥ ﻛﺄﺭﺿﻴﺔ‬

‫ﺍﻟﻤﻨﺘﻈﻤﻴـــﻦ ﻓﻲ ﺍﻟﻤﻌﺮﺽ ﺃﺳـــﻤﺎﺀ ﻛﺒﻴﺮﺓ ﻓﻲ ﻋﺎﻟﻢ‬

‫ﻟﻌﺮﺽ ﺃﺣـــﺪﺙ ﺍﻟﺘﻘﻨﻴﺎﺕ ﻓﻲ ﺍﻟﻄﺎﺑﻌـــﺎﺕ‪ ،‬ﻭﻣﻌﺪﺍﺕ‬

‫ﺍﻟﻄﺒﺎﻋـــﺔ ﻣﻦ ﻗﺒﻴﻞ ﺑﻮﺑﺴـــﺖ‪ ،‬ﻓﺒﺤﺴـــﺐ ﺑﻮﺑﺴـــﺖ‬

‫ﺍﻟﺘﺤﻮﻳـــﻞ‪ ،‬ﻭﺍﻟﻤﻮﺍﺩ ﺍﻻﺳـــﺘﻬﻼﻛﻴﺔ‪ ،‬ﻭﺍﻟﻮﺭﻕ‪ ،‬ﻭﻗﻄﻊ‬

‫ﻓـــﺈﻥ ﺗﻮﻓﺮ ﺍﻟﻤـــﻮﺍﺩ ﺍﻟﺨﺎﻡ ﻣﺤﻠﻴﴼ ﻓـــﻲ ﺇﻳﺮﺍﻥ ﻛﺎﻟﻨﻔﻂ‬

‫ﺍﻟﻐﻴـــﺎﺭ‪ ،‬ﻭﺍﻷﺟﻬـــﺰﺓ ﺍﻟﻤﺴـــﺘﻌﻤﻠﺔ ﻭﻛﺬﻟـــﻚ ﻃﺎﺑﻌﺎﺕ‬

‫ﻣﺪﻋﻮﻣـــﴼ ﺑﺎﻻﺳـــﺘﺜﻤﺎﺭﺍﺕ ﺍﻟﺠﺪﻳـــﺪﺓ ﻹﻧﺘـــﺎﺝ ﻧﻮﻋﻴﺔ‬

‫ﺟﻴﺪﺓ ﻣﻦ ﺧﻄﻮﻁ ﺍﻟﺮﻗﺎﺋﻖ ﻋﻠﻰ ﻣﺴـــﺘﻮﻯ ﺍﻟﻤﻨﻄﻘﺔ‬ ‫ﻗﺪ ﺳﺎﻫﻢ ﻓﻲ ﺍﻟﻨﻤﻮ ﺍﻟﺴﺮﻳﻊ ﻟﺴﻮﻕ ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﻤﺮﻥ‬ ‫ﺳـــﻮﺍﺀ ﻓﻲ ﺇﻳﺮﺍﻥ ﺃﻭ ﺩﻭﻝ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ﺍﻷﺧﺮﻯ‪.‬‬

‫ﺍﻟﺒﺤﺮﻳﻦ‪ :‬ﻫﻴﺪﻟﺒﺮﺝ ﺗﻮﺍﺻﻞ ﻧﺠﺎﺣﺎﺗﻬﺎ ﺑﺘﺮﻛﻴﺐ ﻃﺎﺑﻌﺎﺕ ﺟﺪﻳﺪﺓ‬ ‫ﺁﺧﺮ ﺍﻟﺼﻔﻘﺎﺕ ﺗﺴﻠﻴﻢ ﺗﺘﻀﻤﻦ ﻧﻈﺎﻡ ﺍﻟﻄﻲ ﻭﺍﻟﻘﻄﻊ ﺑﻮﻻﺭ ﻭﺁﻟﺔ ﺍﻟﺨﻴﺎﻃﺔ ﺳﺘﻴﺘﺸﻤﺎﺳﺘﺮ ﺇﺱ ﺗﻲ ‪ ٤٥٠‬ﺇﻟﻰ‬ ‫ﺍﺛﻨﺘﻴﻦ ﻣﻦ ﺩﻭﺭ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﺍﺋﺪﺓ‬

‫ﺗﻮﺍﺻﻞ ﻫﻴﺪﻟﺒﺮﺝ ﺗﺮﺑﻌﻬﺎ ﻋﻠﻰ ﻋﺮﺵ ﺁﻻﺕ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫ﺑﺘﺮﻛﻴﺐ ﻣﺰﻳـــﺪ ﻣﻦ ﺍﻟﻤﻌﺪﺍﺕ ﻭﺍﻷﺟﻬﺰﺓ‪ ،‬ﻓﻘﺪ ﺳـــﻠﻢ‬

‫ﻗﺴﻢ ﺍﻹﻧﻬﺎﺀ“‪.‬‬

‫ﺁﻟـــﺔ ﺳﺘﻴﺘﺸﻤﺎﺳـــﺘﺮ ﺇﺱ ﺗﻲ ‪ ٤٥٠‬ﺃﺧـــﺮﻯ ﻭﻃﺎﻭﻳﺔ‬

‫ً‬ ‫ﻗﺎﺋـــﻼ‪” :‬ﺇﻥ ﻃﺎﺑﻌﺘﻨﺎ ﺫﺍﺕ ﺍﻟﻌﺸـــﺮﺓ ﺃﻟﻮﺍﻥ‬ ‫ﻭﻳﺴـــﺘﻄﺮﺩ‬

‫ﺷـــﺘﺎﻫﻞ ‪ KH78-4KLL‬ﻭﺁﻟـــﺔ ﺍﻟﻄـــﻲ ﻭﺍﻟﻠﺼـــﻖ‬

‫ﻣﻜﺘﺐ ﺍﻟﺸـــﺮﻛﺔ ﻓـــﻲ ﺍﻟﺒﺤﺮﻳﻦ ﻣﺆﺧـــﺮﴽ ﻧﻈﺎﻡ ﺍﻟﻄﻲ‬

‫ﻗﺎﺩﺭﺓ ﻋﻠﻰ ﻃﺒﺎﻋﺔ ﻛﻤﻴﺔ ﺗﺼﻞ ﺇﻟﻰ ﻣﺎﺋﺘﻲ ﺃﻟﻒ ﻭﺭﻗﺔ‬

‫ﻓﻴﺪﻳﺎ ﻛﻮﻣﺒﻲ ﺇﺳﺘﺮﻭ ﻭﺍﻟﻘﺎﻃﻌﺔ ﺑﻮﻻﺭ ‪.115X‬‬

‫ﻭﺍﻟﻘﻄﻊ ﺇﻟﻰ ﺩﺍﺭ ﺃﺧﺒﺎﺭ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻭﺁﻟﺔ‬

‫ﻓﻲ ﺍﻟﻴﻮﻡ‪ ،‬ﻭﻳﺠﺐ ﺇﻣﺎ ﻃﻲ ﻫﺬﻩ ﺍﻷﻭﺭﺍﻕ ﺃﻭ ﺗﺸﺬﻳﺒﻬﺎ‬

‫ﻭﻋﺒﺮ ﻳﺎﺳـــﺮ ﺍﻟﻜـــﻮﺍﺭﻱ‪ ،‬ﻣﺎﻟﻚ ﻣﻄﺒﻌـــﺔ ﺍﻻﺗﺤﺎﺩ‪ ،‬ﻋﻦ‬

‫ﺍﻟﺨﻴﺎﻃﺔ ﺳﺘﻴﺘﺸﻤﺎﺳـــﺘﺮ ﺇﺱ ﺗﻲ ‪ ٤٥٠‬ﺇﻟﻰ ﺷـــﺮﻛﺔ‬

‫ﺣﺴﺐ ﺍﻟﺤﺠﻢ ﺍﻟﻤﻄﻠﻮﺏ ﻭﻟﻢ ﺗﻜﻦ ﺍﻟﻄﺎﻗﺔ ﺍﻹﻧﺘﺎﺟﻴﺔ‬

‫ﺭﺿـــﺎﻩ ﺍﻟﺘـــﺎﻡ ﻟﻠﻤﺴـــﺘﻮﻯ ﺍﻟﻌﺎﻟﻲ ﻟﻤﺎ ﺗﺘﻤﺘـــﻊ ﺑﻪ ﻫﺬﻩ‬

‫ﺍﻻﺗﺤﺎﺩ ﻟﻠﻄﺒﺎﻋﺔ‪.‬‬

‫ﻟﻠﻄـــﻲ ﻭﺍﻟﻘﻄـــﻊ ﻛﺎﻓﻴﺔ ﻟﺘﻠﺒﻴﺔ ﻫـــﺬﻩ ﺍﻟﻤﺘﻄﻠﺒﺎﺕ‪ .‬ﺇﻥ‬

‫ﺍﻵﻟﺔ ﻣﻦ ﻣﻮﺍﺻﻔﺎﺕ ﺁﻟﻴﺔ ﻭﺍﻟﺘﻲ ﺳﺘﺴـــﻤﺢ ﻟﻠﻤﻄﺒﻌﺔ‬

‫ﻭﻳﺘﻤﺘـــﻊ ﻧﻈـــﺎﻡ ﺑـــﻮﻻﺭ ﻭﺍﻟﺬﻱ ﺳـــﻠﻢ ﺇﻟـــﻰ ﺩﺍﺭ ﺃﺧﺒﺎﺭ‬

‫ﺣﺠـــﻢ ﺍﻟﻌﻤـــﻞ ﺍﻟـــﺬﻱ ﺗﺘـــﻢ ﻣﻌﺎﻟﺠﺘﻪ ﻓـــﻲ ﺍﻟﻤﻄﺒﻌﺔ‬

‫ﺑﺎﻟﺘﻌﺎﻣـــﻞ ﻣـــﻊ ﺃﻋﻤـــﺎﻝ ﺃﻗـــﻞ ﺣﺠﻤﴼ ﻣـــﻊ ﻣﺰﻳﺪ ﻣﻦ‬

‫ﺍﻟﺨﻠﻴﺞ ﺑﺎﻟﻤﻮﺍﺻﻔﺎﺕ ﺍﻟﺘﺎﻟﻴﺔ‪ :‬ﺭﺍﻓﻌﺔ ﺍﻟﺘﻌﺒﺌﺔ ﺑﻮﻻﺭ ﺇﻝ‬

‫ﻳﺨﻠﻖ ﻫﺬﻩ ﺍﻟﺤﺎﺟﺔ ﻋﻠﻰ ﻓﺘﺮﺍﺕ ﻣﻨﺘﻈﻤﺔ ﻛﻞ ﺷﻬﺮ‪،‬‬

‫ﺍﻟﺘﻐﻴﻴـــﺮﺍﺕ ﻣﻊ ﺍﻟﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ ﺇﻧﺘﺎﺝ ﻣﻨﺘﺠﺎﺕ ﺗﺎﻣﻮ‬

‫ﺍﻟﻘﺎﻃﻌﺔ ﺑﻮﻻﺭ ‪ 115XT-AT‬ﺫﺍﺕ ﺍﻟﺘﺸﺬﻳﺐ ﺍﻵﻟﻲ‬

‫ﻛﺒﻴـــﺮﺓ ﺗﻤﻜﻨﻨﺎ ﻣـــﻦ ﺗﺨﻄﻲ ﺍﻟﻌﻘﺒﺎﺕ ﻓـــﻲ ﻋﻤﻠﻴﺎﺕ‬

‫ﻭﺭﺍﻓﻌﺔ ﺍﻟﺘﻔﺮﻳﻎ ﺇﻝ ﺩﺑﻠﻴﻮ ‪.٤-١٢٠٠‬‬

‫ﺍﻹﻧﻬـــﺎﺀ‪ .‬ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ‪ ،‬ﻓﺈﻥ ﺍﻵﻟﺔ ﺗﺘﻤﺘﻊ ﺑﺘﺸـــﻜﻴﻠﺔ‬

‫ﻣﺰﻳـــﺪ ﻣﻦ ﺍﻟﺨﺪﻣﺎﺕ‪ ،‬ﺇﺫ ﺍﺧﺘﺘـــﻢ ﺭﺍﻭ ﺣﺪﻳﺜﻪ ﺑﺎﻟﻘﻮﻝ‪:‬‬

‫ﻭﻳﻘـــﻮﻝ ﺑﻲ ﻣﺎﺩﻫﺎﻓﺎ ﺭﺍﻭ‪ ،‬ﻣﺪﻳﺮ ﺍﻟﻌﻤﻠﻴﺎﺕ ﻓﻲ ﻣﻄﺒﻌﺔ‬

‫ﻣﻦ ﺍﻟﻤﻮﺍﺻﻔﺎﺕ ﺍﻵﻟﻴﺔ ﻭﺍﻟﺘﻲ ﺳﺘﺴـــﺎﻋﺪﻧﺎ ﻓﻲ ﺇﻧﺘﺎﺝ‬

‫”ﺳـــﻮﻑ ﻧﺮﺍﺟﻊ ﺧﺨﻄﻨﺎ ﻟﻠﺘﻮﺳـــﻊ ﻓﻲ ﺍﻟﺒـــﺮﻉ ﺍﻟﺜﺎﻧﻲ‬

‫ﺩﺍﺭ ﺃﺧﺒـــﺎﺭ ﺍﻟﺨﻠﻴﺞ ﻋﻦ ﺍﻟﺪﻭﺍﻓـــﻊ ﻭﺭﺍﺀ ﻫﺬﻩ ﺍﻟﺼﻔﻘﺔ‪:‬‬

‫ﻛﻤﻴﺎﺕ ﻛﺒﻴﺮﺓ ﺑﻌﺪﺩ ﺃﻗﻞ ﻣﻦ ﺍﻟﻌﻤﺎﻝ“‪.‬‬

‫ﻣﻦ ﺍﻟﻌﺎﻡ ‪ ،٢٠١٠‬ﻭﻳﺸـــﻤﻞ ﺍﻟﺘﻮﺳـــﻊ ﺍﻟﺘﻨﻮﻳﻊ ﻭﺍﻟﺘﻄﻮﺭ‬

‫”ﻳﻌﻮﺩ ﺍﻟﺴﺒﺐ ﺍﻟﺮﺋﻴﺴﻲ ﻟﻺﻧﻔﺎﻕ ﻋﻠﻰ ﺷﺮﺍﺀ ﺁﻟﺔ ﻃﻲ‬

‫ﺃﻣﺎ ﺍﻵﻟﺔ ﺳﺘﻴﺘﺸﻤﺎﺳﺘﺮ ﺇﺱ ﺗﻲ ‪ ٤٥٠‬ﻭﺍﻟﺘﻲ ﺳﻠﻤﺖ‬

‫ﻓﻲ ﺃﺳـــﻮﺍﻕ ﺟﺪﻳﺪﺓ ﻭﺗﻄﻮﻳﺮ ﺍﻟﻤﻨﺘﺠﺎﺕ ﻭﺍﻟﺘﻲ ﺳﺘﺘﻢ‬

‫ﻭﻗﻄﻊ ﺟﺪﻳـــﺪﺓ ﻣﻦ ﻫﻴﺪﻟﺒﺮﺝ ﺇﻟﻰ ﺍﻟﺤﺎﺟﺔ ﺍﻟﺸـــﺪﻳﺪﺓ‬

‫ﺇﻟﻰ ﺷﺮﻛﺔ ﺍﻻﺗﺤﺎﺩ ﻟﻠﻄﺒﺎﻋﺔ ﻓﺘﻀﻴﻒ ﺇﻟﻰ ﺗﺸﻜﻴﻠﺘﻬﺎ‬ ‫ﺍﻟﻤﻮﺟﻮﺩﺓ ﺃﺻ ً‬ ‫ﻼ ﻣﻦ ﺁﻻﺕ ﻫﻴﺪﻟﺒﺮﺝ‪ ،‬ﻭﺍﻟﺘﻲ ﺗﺘﻀﻤﻦ‬

‫ﻣﺮﺍﺟﻌﺘﻬـــﺎ ﻋﻠﻰ ﺃﺳـــﺎﺱ ﺍﻟﺘﻮﺟﻬﺎﺕ ﻓـــﻲ ﺍﻻﻗﺘﺼﺎﺩ‬

‫ﻟﻤﻌﺎﻟﺠـــﺔ ﺍﻷﻭﺭﺍﻕ ﺍﻟﻤﻄﺒﻮﻋـــﺔ ﺑﺴـــﺮﻋﺔ ﻋﺎﻟﻴـــﺔ ﻓﻲ‬

‫ﺍﻹﻗﻠﻴﻤﻲ ﻓﻲ ﻭﻗﺘﻬﺎ“‪.‬‬

‫ﻓﻲ ﺍﻟﺒﺤﺮﻳﻦ ﻣﻊ ﺑﻲ ﻣﺎﻫﺎﻓﺎ ﺭﺍﻭ‪ ،‬ﻣﺪﻳﺮ‬ ‫ﺍﻟﻌﻤﻠﻴﺎﺕ ﻓﻲ ﺩﺍﺭ ﺃﺧﺒﺎﺭ ﺍﻟﺨﻠﻴﺞ ﻟﻠﻄﺒﺎﻋﺔ‬ ‫ﻭﺍﻟﻨﺸﺮ ﻭﻳﺎﺳﺮ ﺍﻟﻜﻮﺍﺭﻱ‪ ،‬ﻣﺎﻟﻚ ﺷﺮﻛﺔ‬ ‫ﺍﻻﺗﺤﺎﺩ ﻟﻠﻄﺒﺎﻋﺔ‬

‫‪ME Printer December 2009‬‬

‫ﺩﺑﻠﻴﻮ ‪ ،٤-١٠٠٠‬ﺑﻮﻻﺭ ‪ RA-4‬ﻣﻊ ﺟﻬﺎﺯ ﻋﺪ ﺍﻟﻮﺭﻕ‪،‬‬

‫ﻭﻟﻜـــﻦ ﻣﻊ ﺍﻟﻔﻘﺔ ﺍﻟﺠﺪﻳﺪﺓ ﺃﺻﺒﺢ ﻟﺪﻳﻨﺎ ﻃﺎﻗﺔ ﺇﻧﺘﺎﺟﻴﺔ‬

‫ﺍﻟﺼﻨﻊ ﺫﺍﺕ ﻧﻮﻋﻴﺔ ﻋﺎﻟﻴﺔ“‪.‬‬ ‫ﻭﻟﺪﻯ ﻛﻠﺘﺎ ﺍﻟﺸـــﺮﻛﺘﻴﻦ ﺣﺎﻟﻴﴼ ﺧﻄﻂ ﻟﻠﺘﻮﺳﻊ ﻟﺘﻘﺪﻳﻢ‬

‫ﻣﻦﺍﻟﻴﺴﺎﺭ ﺍﻟﻰ ﺍﻟﻴﻤﻴﻦ‪:‬‬ ‫ﺭﻭﻧﺎﻟﺪ ﻛﻮﺍﺩﺭﺍﺱ‪ ،‬ﻣﺪﻳﺮ ﻓﺮﻉ ﻫﻴﺪﻟﺒﺮﺝ‬

‫‪60‬‬

‫ﺍﻷﺧﺒـــﺎﺭ‬

‫ﺩﺑﻲ‪ :‬ﺑﺮﻧﺘﻴﻚ ﺗﺴﺘﻀﻴﻒ ﺣﻠﻘﺔ ﺩﺭﺍﺳﻴﺔ ﺗﻘﻨﻴﺔ ﻟﻠﺸﺮﻛﺎﺀ ﻭﺍﻟﻌﻤﻼﺀ‬ ‫ﺧﺒﺮﺍﺀ ﺍﻟﺼﻨﺎﻋﺔ ﻳﻨﺎﻗﺸﻮﻥ ﺃﺣﺪﺙ ﺍﻟﺘﻮﺟﻬﺎﺕ ﻓﻲ ﻧﻘﻞ ﺍﻟﺤﺒﺮ ﻓﻲ ﻋﻤﻠﻴﺎﺕ ﺍﻟﻔﻠﻜﺴﻮﻏﺮﺍﻓﻲ ﻭﻋﻤﻞ‬ ‫ﺍﻷﻟﻮﺍﺡ ﺍﻟﺮﻗﻤﻴﺔ‬ ‫ﻭﺗﻀﻤﻨـــﺖ ﻗﺎﺋﻤﺔ ﻣﻮﺍﺿﻴﻊ ﺍﻟﻤﻨﺎﻗﺸـــﺔ ﺗﻄـــﻮﺭ ﺗﻘﻨﻴﺔ‬

‫ﺃﻣـــﺎ ﺑﺎﺭﻳﺖ‪ ،‬ﻣﺪﻳـــﺮ ﺍﻹﻧﺘﺎﺝ ﻭﺍﻟﺘﻄﻮﻳﺮ ﻓـــﻲ ﺻﻨﺎﻋﺎﺕ‬

‫ﺍﻟﻨﻘﻞ‪ ،‬ﻭﻣﺰﺍﻳﺎ ﺍﻷﻟﻮﺍﺡ ﺍﻟﻔﻠﻜﺴـــﻮﻏﺮﺍﻓﻴﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻋﺒﺮ‬

‫ﺍﻟﺘﻐﻠﻴﻒ ﺍﻟﻮﻃﻨﻴﺔ ﻓﻘـــﺎﻝ‪” :‬ﻋﻨﺪﻣﺎ ﻧﺘﻨﺎﻗﺶ ﻭﻧﺘﻔﺎﻋﻞ‬

‫ﺍﻷﻟﻮﺍﺡ ﺍﻟﻔﻠﻜﺴـــﻮﻏﺮﺍﻓﻴﺔ ﺍﻟﻤﺘﻤﺎﺛﻠﺔ ﻭﺃﺣﺒﺎﺭ ﺍﻟﻄﺒﺎﻋﺔ‪.‬‬

‫ﻣـــﻊ ﻣـــﺰﻭﺩﻱ ﺍﻟﺤﻠـــﻮﻝ ﻭﻛﺬﻟﻚ ﻣـــﻊ ﺯﻣﻼﺋﻨـــﺎ ﻓﺈﻧﻨﺎ‬

‫ﻭﻗـــﺪ ﺃﺩﺍﺭ ﺍﻟﺠﻠﺴـــﺔ ﺧﺒـــﺮﺍﺀ ﺍﻟﺼﻨﺎﻋـــﺔ ﻣﺜـــﻞ ﻣﺎﺭﺗﻦ‬

‫ﻧﺤﺼـــﻞ ﻋﻠـــﻰ ﻛﺜﻴـــﺮ ﻣـــﻦ ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﻓﻲ ﺷـــﺘﻰ‬

‫ﻫﻴﻨﺪﺭﻳﻜـــﺲ ﻣﺪﻳـــﺮ ﺍﻟﻤﺒﻴﻌﺎﺕ ﺍﻟﻔﻨﻲ ﻓـــﻲ ﺃﺑﻴﻜﺲ‬

‫ﻣﺠـــﺎﻻﺕ ﺍﻟﺼﻨﺎﻋـــﺔ‪ ،‬ﻭﻻ ﺯﻟﺖ ﺃﻋﺘﻘـــﺪ ﺃﻧﻨﺎ ﻓﻲ ﻃﻮﺭ‬

‫ﺃﻭﺭﻭﺑـــﺎ‪ ،‬ﻭﻓﺎﻟﺘﺸـــﻴﻪ ﻛﺎﻟﻔﻜﻴـــﺎﻥ ﺍﻟﻤﺪﻳـــﺮ ﺍﻟﻌـــﺎﻡ ﻟﻨﺎﻣﺎ‬

‫ﺍﻟﺘﻌﻠﻢ ﺑﺤﻴﺚ ﺃﻥ ﺍﻟﺤﻠﻘﺔ ﺍﻟﺪﺭﺍﺳﻴﺔ ﻫﺬﻩ ﻣﺜﻠﺖ ﻓﺎﺋﺪﺓ‬

‫ﺇﻧﺘﺮﻧﺎﺷـــﻴﻮﻧﺎﻝ ﺩﻳﺠﻴﺘﻴـــﻚ‪ ،‬ﻭﺭﺍﺟﻴـــﺶ ﺩﺑﺮﻳﺘﻮ ﻣﺪﻳﺮ‬

‫ﻋﻈﻴﻤﺔ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻨﺎ“‪.‬‬

‫ﺍﻟﻤﺸـــﺘﺮﻳﺎﺕ ﻭﺍﻟﺘﻄﻮﻳﺮ ﻓﻲ ﺗﻮﺭﺩﺍ ﺍﻟﺸـــﺮﻕ ﺍﻷﻭﺳـــﻂ‬

‫ﻓﻴﻤﺎ ﻗﺎﻝ ﺑﺎﻧﻜﺎﺝ ﺑﺎﺗﻴﻞ ﻣﻦ ﺑﺮﻧﺘﻴﻚ ﻣﻌﻘﺒﴼ‪” :‬ﺑﺤﺼﻮﻟﻨﺎ‬

‫ﺍﻟﻤﺤﺪﻭﺩﺓ‪.‬‬

‫ﻋﻠـــﻰ ﺭﺩﻭﺩ ﻣﺸـــﺠﻌﺔ ﺑﻬـــﺬﺍ ﺍﻟﺸـــﻜﻞ ﻭﻣـــﻦ ﺟﻤﻴـــﻊ‬

‫ﻭﺟﺎﺀ ﺑﻌﺪ ﺍﻟﺤﻠﻘﺔ ﺟﻠﺴﺔ ﻟﻄﺮﺡ ﺍﻷﺳﺌﻠﺔ ﻣﻦ ﺍﻟﺤﻀﻮﺭ‬

‫ﺍﻟﻤﺸـــﺎﺭﻛﻴﻦ ﻓﺈﻧﻨﺎ ﺳـــﻨﻨﻈﻢ ﻭﺑﻜﻞ ﺗﺄﻛﻴـــﺪ ﻣﺰﻳﺪﴽ ﻣﻦ‬

‫ﻋﻠـــﻰ ﺍﻟﻤﺘﺤﺪﺛﻴﻦ‪ ،‬ﻭﻗﺪ ﻋﺒـــﺮ ﺍﻟﺤﻀﻮﺭ ﻋﻦ ﺭﻏﺒﺘﻬﻢ‬ ‫ﺑﺤﻀﻮﺭ ﻣﺰﻳﺪ ﻣﻦ ﺍﻟﺤﻠﻘﺎﺕ ﺍﻟﺪﺭﺍﺳﻴﺔ ﻣﺴﺘﻘﺒ ً‬ ‫ﻼ ﻓﻲ‬

‫ﺍﻟﺤﻠﻘﺎﺕ ﺍﻟﺪﺭﺍﺳﻴﺔ ﻓﻲ ﺍﻟﻤﺴﺘﻘﺒﻞ‪ ،‬ﻭﺫﻟﻚ ﻟﻨﺸﺮ ﺃﺣﺪﺙ‬ ‫ﻣﺎ ﺗﻮﺻﻠﺖ ﺇﻟﻴﻪ ﺍﻟﻌﻠﻮﻡ ﺍﻟﺘﻘﻨﻴﺔ ﻭﻛﺬﻟﻚ ﺍﻟﺘﻮﺍﺻﻞ ﺑﻴﻦ‬

‫ﺣﺎﻝ ﺗﻨﻈﻴﻤﻬﺎ‪.‬‬

‫ﻣﺨﺘﻠﻒﺍﻟﻤﺸﺎﺭﻛﻴﻦﻭﺍﻟﻤﺘﺤﺪﺛﻴﻦﻟﻴﻜﻮﻥﺫﻟﻚﺑﻤﺜﺎﺑﺔ‬

‫ﺍﺳـــﺘﻀﺎﻓﺖ ﺑﺮﻧﺘﻴﻚ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳـــﻂ ﻣﺆﺧﺮﴽ ﺣﻠﻘﺔ‬

‫ﻭﻋﻠـــﻖ ﺃﺑﻬﻴﺠﻴﺖ ﺑﻴﻨﻐﺎﺭﻱ‪ ،‬ﻣﺪﻳﺮ ﺍﻹﻧﺘﺎﺝ ﺍﻟﻤﺴـــﺎﻋﺪ‬

‫ﻣﻨﺘـــﺪﻯ ﻏﻴﺮ ﺭﺳـــﻤﻲ ﻟﻠﻨﻘﺎﺷـــﺎﺕ ﺍﻟﺘﻘﻨﻴـــﺔ ﻭﺍﻟﻘﻀﺎﻳﺎ‬

‫ﺩﺭﺍﺳﻴﺔ ﺗﻘﻨﻴﺔ ﻋﻦ ﻃﺒﺎﻋﺔ ﺍﻟﻔﻠﻜﺴﻮﻏﺮﺍﻓﻲ ﻟﻜﻞ ﻣﻦ‬

‫ﻓﻲ ﺑﺎﻛﻤﺎﻥ ﺳﻲ ﺳﻲ ﺇﻝ ﻋﻠﻰ ﺍﻟﻔﻌﺎﻟﻴﺔ ﺑﺎﻟﻘﻮﻝ‪” :‬ﻟﻘﺪ‬

‫ﺍﻟﺤﺎﻟﻴﺔ ﻭﻹﺯﺍﻟﺔ ﺍﻟﺸـــﻜﻮﻙ ﺍﻟﻘﺎﺋﻤـــﺔ‪ .‬ﻳﻨﺼﺐ ﺍﻟﺘﺮﻛﻴﺰ‬

‫ﻋﻤﻼﺋﻬﺎ ﻭﺷﺮﻛﺎﺋﻬﺎ ﻓﻲ ﻣﺤﺎﻭﻟﺔ ﻣﻨﻬﺎ ﻹﺑﻘﺎﺋﻬﻢ ﻋﻠﻰ‬

‫ﻛﺎﻧﺖ ﺣﻠﻘﺔ ﺩﺭﺍﺳـــﻴﺔ ﺗﻘﻨﻴﺔ ﺣﻘﴼ‪ ،‬ﻻ ﺳـــﻴﻤﺎ ﺍﻟﺠﻠﺴـــﺔ‬

‫ﺍﻷﺳﺎﺳـــﻲ ﻟﺒﺮﻧﺘﻴﻚ ﻋﻠﻰ ﺩﻋﻢ ﺍﻟﻌﻤﻼﺀ ﻭﺍﻟﻤﺴـــﺎﻋﺪﺓ‬

‫ﺍﻃﻼﻉ ﺑﺄﺣﺪﺙ ﺍﻟﺘﻮﺟﻬﺎﺕ ﻓﻲ ﻣﺠﺎﻝ ﺍﻟﺼﻨﺎﻋﺔ‪ ،‬ﻭﻗﺪ‬

‫ﺍﻟﺨﺎﺻﺔ ﺑﺎﺳـــﻄﻮﺍﻧﺎﺕ ﺍﻷﻧﻴﻠﻮﻛﺲ ﻛﻤﺎ ﺣﺼﻠﻨﺎ ﻋﻠﻰ‬

‫ﺍﻟﻔﻨﻴﺔ‪ ،‬ﻭﻣﻦ ﻫﻨﺎ ﻓﺈﻧﻨﺎ ﻧﺒﺬﻝ ﻗﺼﺎﺭﻯ ﺟﻬﺪﻧﺎ ﻹﻃﻼﻉ‬

‫ﻋﻘﺪﺕ ﺍﻟﺠﻠﺴـــﺔ ﻳﻮﻡ ‪ ٢٨‬ﺃﻛﺘﻮﺑﺮ ﺍﻟﻤﺎﺿﻲ ﻭﺫﻟﻚ ﻓﻲ‬

‫ﻛﺜﻴـــﺮ ﻣـــﻦ ﺍﻟﻤﻌﻠﻮﻣـــﺎﺕ ﺍﻟﺠﺪﻳـــﺪﺓ ﺍﻟﺨﺎﺻـــﺔ ﺑﻌﻤﻞ‬

‫ﻋﻤﻼﺋﻨـــﺎ ﻋﻠﻰ ﺃﺣﺪﺙ ﺍﻟﺘﻮﺟﻬـــﺎﺕ ﻓﻲ ﻫﺬﻩ ﺍﻟﺼﻨﺎﻋﺔ‬

‫ﻣﺮﻛﺰ ﺍﻟﻔﻄﻴﻢ ﻟﻠﺘﺪﺭﻳﺐ ﺑﻤﻨﻄﻘﺔ ﺍﻟﺮﺍﺷﺪﻳﺔ ﺑﺪﺑﻲ‪.‬‬

‫ﺍﻷﻟﻮﺍﺡ ﺍﻟﺮﻗﻤﻴﺔ“‪.‬‬

‫ﻭﺫﻟﻚ ﻣﻦ ﺣﻴﻦ ﻵﺧﺮ“‪.‬‬

‫ﻣﺼﺮ‪ :‬ﺷﺮﻛﺔ ﺣﻮﺭﺱ ﺗﺴﺘﺜﻤﺮ ﻓﻲ ﺃﻭﻝ ﻃﺎﺑﻌﺔ ﻛﺒﻴﺮﺓ ﺍﻟﺤﺠﻢ ﺗﺴﺘﺨﺪﻡ ﺃﺣﺒﺎﺭ‬ ‫ﺍﻟﻴﻮﭬﻰ ﻓﻲ ﻣﺼﺮ‬ ‫ﺇﺳﺘﺜﻤﺮﺕ ﺷﺮﻛﺔ ﺣﻮﺭﺱ ﻓﻲ ﺃﻭﻝ ﻃﺎﺑﻌﺔ ﻛﺒﻴﺮﺓ ﺍﻟﺤﺠﻢ ﺗﺴﺘﺨﺪﻡ ﺍﻷﺣﺒﺎﺭ ﺍﻟﺘﻲ ﺗﺠﻒ ﺑﺎﻷﺷﻌﺔ ﻓﻮﻕ‬

‫‪ME Printer December 2009‬‬

‫ﺍﻟﺒﻨﻔﺴﺠﻴﺔ ﻓﻲ ﻣﺼﺮ‪ ،‬ﻭﺫﻟﻚ ﻣﻦ ﻃﺮﺍﺯ ﺇﺗﺶ ﺑﻰ ﺇﻛﺲ ﺑﻰ ‪٥٣٠٠‬‬

‫‪61‬‬

‫ﻟﻌﻤﻼﺋﻬـــﺎ ﻣﺪﻯ ﻣﺘﻨﻮﻉ ﻭﻭﺍﺳـــﻊ ﻣـــﻦ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ‬

‫ﺍﻟﻰ ﺍﻷﺷـــﻌﺔ ﻓـــﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ‪ ،‬ﻭﻫﻨﺎﻙ ‪ ١٦‬ﺭﺃﺱ‬

‫ﻭﺍﻟﻼﻓﺘـــﺎﺕ ﺍﻟﺪﺍﺧﻠﻴـــﺔ ﻭﺍﻟﺨﺎﺭﺟﻴـــﺔ‪ .‬ﻭﺑﻌـــﺪ ﺧﺒﺮﺍﺕ‬

‫ﻃﺒﺎﻋﻴـــﺔ‪ ،‬ﺃﺭﺑﻌﺔ ﻟـــﻜﻞ ﻟﻮﻥ ﻣﻦ ﺍﻷﻟﻮﺍﻥ ﺍﻟﺘﺸـــﻐﻴﻠﻴﺔ‬

‫ﻃﻮﻳﻠـــﺔ ﻭﻟﺴـــﻨﻮﺍﺕ ﻃﻮﻳﻠـــﺔ ﻓـــﻲ ﻣﺠـــﺎﻝ ﻣﻮﺍﻗـــﻊ‬

‫ﺍﻷﺭﺑﻌﺔ‪ .‬ﻭﺍﻟﻼﻓﺘـــﺎﺕ ﺍﻟﻤﻨﺘﺠﺔ ﺗﺘﻤﺘﻊ ﺑﻀﻤﺎﻥ ﻟﻤﺪﺓ‬

‫ﺍﻹﻋﻼﻧﺎﺕ ﻭﺍﻟﻼﻓﺘﺎﺕ ﻓﻲ ﺷﺘﻰ ﺃﻧﺤﺎﺀ ﺍﻟﺠﻤﻬﻮﺭﻳﺔ‬

‫ﻋﺎﻣﻴﻦ ﺿﺪ ﺃﺷـــﻌﺔ ﺍﻟﻴﻮﭬﻲ ﻭﺍﻟﻤﻴﺎﻩ‪.‬‬

‫ﻗﺮﺭ ﺷـــﺎﻛﺮ ﺍﻟﺘﻮﺟـــﻪ ﻟﻄﺒﺎﻋﺔ ﺍﻟﻼﻓﺘﺎﺕ ﻣـــﻊ ﺑﺪﺍﻳﺎﺕ‬

‫ﻫـــﺬﺍ ﻭﺗﺼﻞ ﺃﺣﺠﺎﻡ ﻧﻘﻴﻄـــﺎﺕ ﺍﻟﺤﺒﺮ ﺍﻟﻰ ‪ ٨٠‬ﺑﻴﻜﻮ‬

‫ﻫﺬﺍ ﺍﻟﻌﺎﻡ‪ ،‬ﻭﻓﻲ ﺃﺷـــﻬﺮ ﻗﻠﻴﻠﺔ ﺑﺎﺗﺖ ﺍﻟﺸـــﺮﻛﺔ ﻭﺍﺣﺪﺓ‬

‫ﻟﺘـــﺮ‪ ،‬ﻭﺑـــﻮﺯﻥﺍﻟﻄﺎﺑﻌـــﺔﺍﻟـــﻰ‪ ٦٥٥٠‬ﻛﻴﻠﻮﺟـــﺮﺍﻡ‪.‬‬

‫ﻣﻦ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺮﺍﺋﺪﺓ ﻭﺍﻷﻋﻠﻰ ﺇﻧﺘﺎﺟﻴﺔ ﻓﻲ ﻣﺼﺮ‪.‬‬

‫ﻭﻗـــﺪ ﺻﺮﺡ ﺭﻳﻤﻮﻥ ﻋﺰﻣﻲ ﻣﺪﻳﺮ ﺍﻟﺸـــﺮﻛﺔ ﺑﺄﻥ ﻫﺬﻩ‬

‫ﻭﺗﺘﻤﻴﺰ ﻫﺬﻩ ﺍﻟﻤﺎﻛﻴﻨﺔ ﺑﺨﺼﺎﺋﺺ ﻓﻨﻴﺔ ﻋﺎﻟﻴﺔ‪ ،‬ﺣﻴﺚ‬

‫ﺍﻟﻤﺎﻛﻴﻨـــﺔ ﺗﻌـــﺪ ﺇﺿﺎﻓـــﺔ ﻫﺎﻣﺔ ﺟـــﺪﴽ ﻟﻠﺸـــﺮﻛﺔ‪ ،‬ﻭﺃﻧﻬﺎ‬

‫ﺗﺼﻞ ﺳﺮﻋﺎﺗﻬﺎ ﺍﻟﺘﺸﻐﻴﻠﻴﺔ ﺍﻟﻰ ‪ ٣٠٠‬ﻣﺘﺮ ﻣﺮﺑﻊ ﻓﺮﺥ‬

‫ﺳـــﻮﻑ ﺗﺰﻳﺪ ﻣﻦ ﺍﻟﻘﻮﺓ ﺍﻟﺘﻨﺎﻓﺴـــﻴﺔ ﻟﻠﺸـــﺮﻛﺔ ﺩﺍﺧﻞ‬

‫ﻟﺪﻯ ﺷـــﺮﻛﺔ ﺣﻮﺭﺱ ﻭﺍﻟﺘﻲ ﻳﻤﺘﻠﻜﻬﺎ ﺃﺷﺮﻑ ﺷﺎﻛﺮ‬

‫ﻓﻲ ﺍﻟﺴـــﺎﻋﺔ ﺍﻟﻮﺍﺣﺪﺓ‪ ،‬ﺑﺪﻗﺔ ﺗﺴﺠﻴﻞ ﻃﺒﺎﻋﻲ ﺗﺼﻞ‬

‫ﺍﻷﺳـــﻮﺍﻕ ﺍﻟﻤﺤﻠﻴﺔ ﻭﺍﻹﻗﻠﻴﻤﻴـــﺔ‪ ،‬ﻷﻧﻬﺎ ﺍﻷﻭﻟﻰ ﻣﻦ‬

‫ﻭﺣﻨﺎﻥ ﺳـــﻌﺪ‪ ،‬ﺛﻼﺛﺔ ﻃﺎﺑﻌﺎﺕ ﺃﺧﺮﻯ‪ ،‬ﻫﻰ ﻣﻦ ﻃﺮﺯ‬

‫ﺍﻟـــﻰ ‪ ٣٦٠‬ﻧﻘﻄـــﺔ ﻓـــﻲ ﺍﻟﺒﻮﺻـــﺔ ﺍﻟﻮﺍﺣـــﺪﺓ‪ ،‬ﻭﺃﻗﺼﻰ‬

‫ﻧﻮﻋﻬـــﺎ ﻓﻲ ﻣﺼﺮ ﻭﺍﻟﻤﻨﻄﻘﺔ‪ ،‬ﻭﺃﻧﻬـــﺎ ﺗﻘﻮﻡ ﺑﺎﻟﻄﺒﺎﻋﺔ‬

‫ﺇﺗـــﺶ ﺑﻰ ﺇﻛﺲ ﺇﻝ ‪ ١٢٠٠‬ﻭ ﺇﻛـــﺲ ﺇﻝ ‪ ١٥٠٠‬ﺫﺍﺕ‬

‫ﻣﺴـــﺎﺣﺔ ﻃﺒﺎﻋﻴـــﺔ ﺗﺼﻞ ﺍﻟﻰ ﻋﺮﺽ ﺧﻤﺴـــﺔ ﺃﻣﺘﺎﺭ‪،‬‬

‫ﺑﺴـــﺮﻋﺎﺕ ﻋﺎﻟﻴﺔ ﻭﻋﻠـــﻰ ﻣﺪﻯ ﻭﺍﺳـــﻊ ﻭﻣﺘﻨﻮﻉ ﻣﻦ‬

‫ﺍﻷﺣﺒﺎﺭ ﻣﺬﻳﺒﻴﺔ ﺍﻟﻘﺎﻋـــﺪﺓ‪ ،‬ﻭﻃﺎﺑﻌﺔ ﺇﺗﺶ ﺑﻰ ‪١٠٠٠٠‬‬

‫ﻭﺗﺴـــﺘﺨﺪﻡ ﺍﻟﻄﺎﺑﻌﺔ ﺗﻘﻨﻴﺔ ﺍﻟﺒﻴﻴـــﺰﻭ ﺫﺍﺕ ﺍﻟﻨﻘﻴﻄﺎﺕ‬

‫ﺍﻟﺨﺎﻣﺎﺕ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺍﻟﻰ ﺍﻟﺠﻔﺎﻑ ﺍﻟﻠﺤﻈﻲ ﻟﻸﺣﺒﺎﺭ‬

‫ﻟﻼﻓﺘـــﺎﺕﺍﻟﺪﺍﺧﻠﻴـــﺔ‪.‬‬

‫ﺣﺴـــﺐ ﺍﻟﻄﻠـــﺐ ﻭﺍﻟﺤﺎﺟـــﺔ ﻭﺃﺣﺒـــﺎﺭ ﻣﺼﻨﻮﻋـــﺔ ﻣﻦ‬

‫ﻋﻦ ﻃﺮﻳﻖ ﺍﻷﺷـــﻌﺔ ﻓﻮﻕ ﺍﻟﺒﻨﻔﺴـــﺠﻴﺔ‪.‬‬

‫ﻛﻤﺎ ﺃﻥ ﻟﺪﻳﻬﺎ ﺳﺘﻮﺩﻳﻮ ﻛﺎﻣﻞ ﻟﻠﺘﺼﻤﻴﻢ‪ ،‬ﻭﻫﻰ ﺗﻘﺪﻡ‬

‫ﺍﻟﺨﻀﺎﺏ ﺍﻟﻤﻠﻮﻧﺔ ﻭﺍﻟﺘﻲ ﺗﺠﻒ ﻋﻦ ﻃﺮﻳﻖ ﺗﻌﺮﺿﻬﺎ‬

‫ﺍﻟﺒﺤﺮﻳﻦ‪ :‬ﺗﺮﻛﻴﺐ ﻧﻈﺎﻡ ﺳﻴﺮ ﺍﻟﻌﻤﻞ ﺃﻛﻔﺎ ﺁﺭﻛﻴﺘﻴﻜﺲ ﻓﻲ ﺻﺤﻴﻔﺔ ﺍﻷﻳﺎﻡ‬ ‫ﺑﺮﻧﺎﻣﺞ )ﻣﻦ ﺍﻟﺘﺤﺮﻳﺮ ﺇﻟﻰ ﺍﻟﻤﻄﺒﻌﺔ( ﺍﻟﻤﺘﻜﺎﻣﻞ ﻣﻦ ﺟﻴﻔﻴﻦ ﺟﺮﺍﻓﻴﻜﺲ ﺳﻴﺴـــﺎﻋﺪ ﺍﻟﻤﺆﺳﺴـــﺔ ﻋﻠﻰ ﺍﻟﻮﻓﺎﺀ‬ ‫ﺑﺎﻟﻤﻮﺍﻋﻴﺪ ﺍﻟﻨﻬﺎﺋﻴﺔ ﺍﻟﻀﻴﻘﺔ‬ ‫ﻗﺎﻣـــﺖ ﺻﺤﻴﻔﺔ ﺍﻷﻳـــﺎﻡ ﺍﻟﺒﺤﺮﻳﻨﻴـــﺔ ﺍﻟﻴﻮﻣﻴﺔ ﻣﺆﺧﺮﴽ‬

‫ﺻﻔﺤﺔ ﻟﻜﻞ ﻣﻨﻬﺎ )ﺍﻷﻋﺪﺍﺩ ﺍﻟﺮﺋﻴﺴﻴﺔ(‪ ،‬ﻭ‪ ١٢‬ﺻﻔﺤﺔ‬

‫ﺑﺘﺮﻛﻴـــﺐ ﻧﻈـــﺎﻡ ﺳـــﻴﺮ ﺍﻟﻌﻤـــﻞ )ﻣـــﻦ ﺍﻟﺘﺤﺮﻳـــﺮ ﺇﻟﻰ‬

‫)ﻟﻠﺮﻳﺎﺿﺔ( ﻭ‪ ١٢‬ﺻﻔﺤﺔ )ﻟﻼﻗﺘﺼﺎﺩ(‪.‬‬

‫ﺍﻟﻤﻄﺒﻌـــﺔ( ﺍﻵﻟـــﻲ ﺍﻟﻤﺘﻜﺎﻣﻞ‪ ،‬ﻭﻗـــﺪ ﻭﺭﺩﺕ ﺍﻟﺒﺮﻧﺎﻣﺞ‬

‫ﻭﻗـــﺪ ﺗﻢ ﺩﻣـــﺞ ﻧﻈﺎﻡ ﺳـــﻴﺮ ﺍﻟﻌﻤﻞ ﻣـــﻊ ﻧﻈﺎﻣﻲ ﺃﻛﻔﺎ‬

‫ﺷﺮﻛﺔ ﺟﻴﻔﻴﻦ ﺟﺮﺍﻓﻴﻜﺲ ﻭﺳﻮﻑ ﻳﺴﺎﻋﺪ ﺍﻟﻤﺆﺳﺴﺔ‬

‫ﺑﻮﻻﺭﻳـــﺲ ﻭﺃﻛﻔـــﺎ ﻏﺎﻟﻴﻠﻴـــﻮ ﻓـــﻲ ﻗﺴـــﻢ ﺍﻟﺘﺤﻀﻴـــﺮ‬

‫ﻋﻠـــﻰ ﺍﻟﺘﻌﺎﻣﻞ ﻣـــﻊ ﻛﺎﻓﺔ ﺟﻮﺍﻧﺐ ﺍﻹﻧﺘـــﺎﺝ ﺍﻟﺼﺤﻔﻲ‬

‫ﺍﻟﻄﺒﺎﻋﻲ ﻭﺁﻟﺘﻲ ﺗﻴﻨﺴﻮﺭ ﻭﺟﻮﺱ ﻓﻲ ﻗﺴﻢ ﺍﻟﻄﺒﺎﻋﺔ‪،‬‬

‫ﻟﺪﻳﻬﺎ ﻭﺗﻠﺒﻴﺔ ﺍﻟﻤﻮﺍﻋﻴﺪ ﺍﻟﻨﻬﺎﺋﻴﺔ ﺍﻟﻀﻴﻘﺔ‪.‬‬

‫ﻭﻳﻘـــﻮﻝ ﻋﺒـــﺪ ﺍﻟﺨﺎﻟـــﻖ ﻣﻮﺿﺤـــﴼ ﻃﺮﻳﻘـــﺔ ﺍﻟﻌﻤـــﻞ‬

‫ﻭﺑﺮﻧﺎﻣـــﺞ ﻗﻮﺍﻋـــﺪ ﺇﻛـــﺲ ﺇﻡ ﺇﻝ ﻣﺰﻭﺩ ﺑﻨﻈـــﺎﻡ ﺍﺗﺼﺎﻝ‬

‫ﺍﻟﺠﺪﻳﺪﺓ‪” :‬ﻳﺸـــﻐﻞ ﺍﻟﻨﻈﺎﻡ ﺟﻬـــﺎﺯ ﻭﺿﻊ ﺍﻷﻟﻮﺍﺡ ﺃﻛﻔﺎ‬

‫ﺷـــﺒﻜﻲ ﻳﺴـــﻤﺢ ﺑﻤﺮﺍﻗﺒﺔ ﺍﻟﻮﻇﺎﺋﻒ ﻭﻣﻦ ﺃﻱ ﻣﻮﻗﻊ‪،‬‬

‫ﺑﻮﻻﺭﻳـــﺲ ﺑﺴـــﺮﻋﺔ ﻋﺎﻟﻴﺔ ﺟﺪﴽ‪ ،‬ﻭﻫـــﻮ ﻳﺮﺗﺒﻂ ﻛﺬﻟﻚ‬

‫ﺇﺿﺎﻓﺔ ﻟﺬﻟﻚ ﻓﺈﻧﻪ ﻳﺮﺑﻂ ﻛﻞ ﺍﻷﻗﺴﺎﻡ ﺑﺤﻴﺚ ﻳﻤﻜﻦ‬

‫ﺑﻤﻠﻔﺎﺕ ‪ ZIP‬ﺍﻟﻤﻮﺟﻮﺩﺓ ﻋﻠﻰ ﺍﻟﺨﻂ ﺑﺎﻵﻟﺔ ﺗﻴﻨﺴـــﻮﺭ‬

‫ﻟﻠﻤﺸـــﻐﻠﻴﻦ ﺍﻟﺒﻘـــﺎﺀ ﻋﻠـــﻰ ﺍﺗﺼﺎﻝ ﻭﻋﻠﻰ ﻋﻠﻢ ﺑﺴـــﻴﺮ‬

‫ﻟﻮﺿﻊ ﺍﻟﺤﺒﺮ ﺗﻠﻘﺎﺋﻴﴼ“‪.‬‬

‫ﻭﻳﻘـــﻮﻝ ﻋﺒـــﺪ ﺍﻟﻠﻄﻴﻒ ﻋﺒـــﺪ ﺍﻟﺨﺎﻟﻖ‪ ،‬ﻣﺪﻳـــﺮ ﺍﻹﻧﺘﺎﺝ‬

‫ﺑﻨﺴـــﺒﺔ ‪ ٪٦٠‬ﻧﻈـــﺮﴽ ﻟﺰﻳـــﺎﺩﺓ ﻋﺪﺩ ﺍﻷﻟـــﻮﺍﺡ ﻓﻲ ﻭﻗﺖ‬

‫ﻓﻲ ﻣﺆﺳﺴـــﺔ ﺍﻷﻳﺎﻡ ﻟﻠﻨﺸـــﺮ ﻋﻦ ﺍﻟﺼﻔﻘﺔ ﺍﻟﺠﺪﻳﺪﺓ‪:‬‬

‫ﻣﺤـــﺪﺩ‪ ،‬ﻭﻫـــﻲ ﺗـــﻮﺍﺯﻥ ﺑﻜﻔـــﺎﺀﺓ ﺍﻟﺤﻤـــﻞ ﺑﻴﻦ ﻭﺿﻊ‬

‫”ﻟﻘـــﺪ ﺣﻔﺰﻧﺎ ﺿﻴﻖ ﺍﻟﻮﻗﺖ ﺍﻟﺸـــﺪﻳﺪ ﺍﻟﺬﻱ ﻋﺎﻧﻴﻨﺎ ﻣﻨﻪ‬

‫ﺍﻷﻟﻮﺍﺡ ﻭﺟـــﻮﺩﺓ ﺍﻟﻄﻼﺀ‪ .‬ﻭﻣﻦ ﺑﻴـــﻦ ﺃﻫﻢ ﺧﺼﺎﺋﺺ‬

‫ﻭﻧ ّﻮﻩ ﻋﺒﺪ ﺍﻟﺨﺎﻟﻖ ﻛﺬﻟﻚ ﺇﻟﻰ ﻣﺸﺎﺭﻳﻊ ﻟﻌﻘﺪ ﺻﻔﻘﺎﺕ‬

‫ﻣﻦ ﻫﺬﺍ ﺍﻟﻘﺒﻴﻞ ﻓﻲ ﺍﻟﻤﺴـــﺘﻘﺒﻞ ﺑﺎﻟﻘﻮﻝ‪” :‬ﻧﻔﻜﺮ ﻓﻲ‬

‫ﺍﻷﻣﺮﻳﻦ ﻓﻲ ﺗﺼﻨﻴﻊ ﺍﻷﻟﻮﺍﺡ ﻋﻠﻰ ﺷﺮﺍﺀ ﺑﺮﻧﺎﻣﺞ ﺃﻛﻔﺎ‬

‫ﻫﺬﺍ ﺍﻟﻨﻈﺎﻡ ﺧﺎﺻﻴﺔ )ﺍﻷﻣﺎﻥ ﻋﻨﺪ ﺍﻟﻌﻄﻞ ﺃﻭ ﺍﻟﺘﻮﻗﻒ(‪،‬‬

‫ﺷﺮﺍﺀ ﻧﻈﺎﻡ ﺃﻛﻔﺎ ﺑﻮﻻﺭﻳﺲ ﺇﺿﺎﻓﻲ“‪.‬‬

‫ﺁﺭﻛﻴﺘﻴﻜﺲ ﺍﻟﺠﺪﻳﺪ ﻭﺫﻟﻚ ﺑﺴﺒﺐ ﻣﺘﻄﻠﺒﺎﺕ ﺍﻹﻧﺘﺎﺝ‬

‫ﻭﻫﻲ ﻣﻴﺰﺓ ﺿﺮﻭﺭﻳﺔ ﻟﻠﻐﺎﻳﺔ ﻹﻧﺘﺎﺝ ﺍﻟﺼﺤﻒ ﺑﺎﻧﺘﻈﺎﻡ‬

‫ﻟﺪﻳﻨـــﺎ ﻭﻫـــﻲ ‪ ٧‬ﺻﺤﻒ ﺑﺎﻟﻘﻄـــﻊ ﺍﻟﻌﺮﻳﺾ ﺫﺍﺕ ‪٢٨‬‬

‫ﻭﺑﻄﺮﻳﻘﺔ ﻳﻌ ّﻮﻝ ﻋﻠﻴﻬﺎ“‪.‬‬

‫ﺍﻟﻤﻠﻒ ﻭﺁﺧﺮ ﻣﺴﺘﺠﺪﺍﺕ ﺍﻟﺤﺎﻟﺔ‪.‬‬

‫ﻭﻳﻀﻴـــﻒ‪” :‬ﻟﻘـــﺪ ﺯﺍﺩﺕ ﺍﻟﻄﺎﻗـــﺔ ﺍﻹﻧﺘﺎﺟﻴـــﺔ ﺇﺟﻤـــﺎ ً‬ ‫ﻻ‬

‫ﻣﺼﺮ‪ :‬ﺷﺮﻛﺔ ﻛﺎﻧﻮﻥ ﺗﻨﻈﻢ ﻧﺪﻭﺓ ﻧﺎﺟﺤﺔ ﺑﻜﻠﻴﺔ ﺍﻟﻔﻨﻮﻥ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ‬ ‫ﻛﻠﻴـــﺔ ﺍﻟﻔﻨـــﻮﻥ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ ﺑﺠﺎﻣﻌﺔ ﺣﻠـــﻮﺍﻥ ﺗﻨﻈﻢ ﻧﺪﻭﺓ ﻋﻦ ﺍﻟﺘﻄﺒﻴﻘـــﺎﺕ ﺍﻟﻤﺘﺰﺍﻳﺪﺓ ﻟﺤﻠﻮﻝ‬ ‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‬ ‫ﻧﻈﻤﺖ ﺷﺮﻛﺔ ﺇﺗﻜﻮ ﺍﻟﻮﻛﻴﻞ ﺍﻟﺮﺳﻤﻲ ﻟﺸﺮﻛﺔ ﻛﺎﻧﻮﻥ‬

‫ﻭﻓﻴﻤـــﺎ ﻳﻠﻲ ﻧﻘﺪﻡ ﺑﻌﻀﴼ ﻣﻦ ﺃﻫـــﻢ ﻭﺃﺑﺮﺯ ﺍﻟﻨﻘﺎﻁ ﺍﻟﺘﻲ‬

‫ﻓـــﻲ ﻣﺼﺮ ﻧﺪﻭﺓ ﻓﻲ ﻛﻠﻴﺔ ﺍﻟﻔﻨﻮﻥ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ ﺑﺠﺎﻣﻌﺔ‬

‫ﻃﺮﺣﻬﺎ ﺍﻟﺴﻴﺪ ﻧﻴﻠﺴﻮﻥ ‪:‬‬

‫ﺣﻠﻮﺍﻥ ﻳﻮﻡ ﺍﻟﺜﺎﻧﻲ ﻋﺸـــﺮ ﻣﻦ ﻧﻮﻓﻤﺒﺮ‪ ،‬ﻭﻗﺪﻡ ﺧﻼﻟﻬﺎ‬

‫‪-‬ﻋﻠـــﻰ ﺍﻟﻤﻄﺎﺑـــﻊ ﺃﻥ ﺗﺘﺤﻜـــﻢ ﻓـــﻲ ﻛﻞ ﺍﻟﻌﻤﻠﻴـــﺔ‬

‫ﺍﻟﺴـــﻴﺪ ﺃﻳﻤﻦ ﻋﻠﻲ ﻣﺪﻳﺮ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺑﻘﺴـــﻢ ﺗﺴﻮﻳﻖ‬

‫ﺍﻹﻧﺘﺎﺟﻴﺔ ﻣﻦ ﺍﻟﺘﺼﻤﻴﻢ ﺍﻟﻰ ﺍﻟﺘﺸﻄﻴﺐ‬

‫‪ CBS‬ﺑﺸﺮﻛﺔ ﻛﺎﻧﻮﻥ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‪ ,‬ﻟﻤﺤﺔ ﺳﺮﻳﻌﺔ‬

‫‪ -‬ﻋﻠـــﻰ ﺍﻟﻤﻄﺎﺑﻊ ﺍﻟﺘﻮﻗﻒ ﻋﻦ ﺍﻟﺘﻨﺎﻓﺲ‪ ،‬ﻭﺍﻹﺳـــﺮﺍﻉ‬

‫ﻋﻦ ﺍﻟﺸـــﺮﻛﺔ ﻭﺃﻫـــﻢ ﻣﻨﺘﺠﺎﺗﻬـــﺎ ﻭﻣﺎﻛﻴﻨﺎﺗﻬﺎ ﺍﻟﺮﻗﻤﻴﺔ‬

‫ﻓﻲ ﺍﻟﺘﺨﺼﺺ‬

‫ﺃﺣﺎﺩﻳـــﺔ ﺍﻟﻠﻮﻥ ﻭﻣﺘﻌـــﺪﺩﺓ ﺍﻷﻟﻮﺍﻥ‪ ،‬ﺍﻟﻰ ﺟﺎﻧﺐ ﺷـــﺮﺡ‬

‫‪ -‬ﻳﺄﺗـــﻲ ﺍﻟﺘﺨﺼﺺ ﻋﻦ ﻃﺮﻳـــﻖ ﻃﺒﺎﻋﺔ ﺍﻟﻤﻌﻠﻮﻣﺎﺕ‬

‫ﻣﺒﺴـــﻂ ﻷﻫﻢ ﺇﺳـــﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻟﺸـــﺮﻛﺔ ﺍﻟﻤﺴﺘﻘﺒﻠﻴﺔ‬

‫ﻭﺍﻟﻤﺤﺘـــﻮﻯ ﺍﻟﻤﺘﻐﻴـــﺮ ﻣـــﻦ ﻃﺒﻌﺔ ﺍﻟـــﻰ ﻃﺒﻌﺔ‪ ،‬ﻭﻋﻦ‬

‫ﻓﻲ ﺍﻟﻤﻨﻄﻘﺔ ﻭﺍﻟﻌﺎﻟﻢ‪ ،‬ﻣﺆﻛﺪﴽ ﻋﻠﻰ ﺇﺳـــﺘﻤﺮﺍﺭ ﺍﻟﺸﺮﻛﺔ‬

‫ﻃﺮﻳﻖ ﺇﺩﺍﺭﺓ ﺍﻟﻤﺸـــﺎﺭﻳﻊ ﺍﻟﻄﺒﺎﻋﻴﺔ ﻣـــﻦ ﺍﻷﻟﻒ ﻟﻠﻴﺎﺀ‪،‬‬

‫ﻓﻲ ﺍﻹﺳﺘﺜﻤﺎﺭ ﻭﺑﻘﻮﺓ ﻓﻲ ﺍﻟﺒﺤﺚ ﻭﺍﻟﺘﻄﻮﻳﺮ‪.‬‬

‫ﻭﺗﻘﺪﻳﻢ ﺧﺪﻣﺎﺕ ﺍﻟﺘﺴﻮﻳﻖ ﻭﺍﻟﻨﻘﻞ ﻭﺍﻟﺘﻮﺯﻳﻊ ﻟﻠﻌﻤﻼﺀ‬

‫ﻭﻓـــﻲ ﺣﻀﻮﺭ ﺃﻛﺜﺮ ﻣﻦ ﺳـــﺒﻌﻮﻥ ﻣﻦ ﻃﻠﺒﺔ ﻭﻃﺎﻟﺒﺎﺕ‬

‫‪ -‬ﺍﻟﺘﺼﻤﻴـــﻢ ﻫﻮ ﻣﻔﺘﺎﺡ ﺍﻟﺒﺪﺍﻳﺔ ﻓﻲ ﺍﻟﺘﺤﻜﻢ ﺍﻟﻜﺎﻣﻞ‬

‫ﻗﺴﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻭﺍﻟﻨﺸﺮ ﻭﺍﻟﺘﻐﻠﻴﻒ ﺑﺎﻟﻜﻠﻴﺔ ﻭﺑﻌﻀﴼ ﻣﻦ‬

‫ﻟﻠﻌﻤﻠﻴﺔ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﺃﻋﻀﺎﺀ ﻫﻴﺌﺔ ﺗﺪﺭﻳﺴـــﻬﺎ‪ ،‬ﺑﺪﺃ ﺍﻟﺴـــﻴﺪ ﺟﺎﺭﻱ ﻧﻴﻠﺴﻮﻥ‬

‫‪ -‬ﻳﺠﺐ ﺍﻹﺳـــﺮﺍﻉ ﻓﻲ ﺇﺩﺧﺎﻝ ﺧﺪﻣﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻣﻦ‬

‫ﻣﺘﺼﻠﺔ ﺑﺎﻟﻄﺒﺎﻋﺔ‪ ،‬ﻣﺜﻞ ﺇﻧﺘﺎﺝ ﺍﻟﻤﺤﺘﻮﻯ ﻭﺍﻟﺘﺸـــﻐﻴﻞ‬

‫ﺳﻠﺴـــﻠﺔ ﻣـــﻦ ﺍﻟﻤﻄﺎﺑـــﻊ ﻭﻣﻜﺘـــﺐ ﻟﻠﺘﺼﻤﻴﻤﺎﺕ ﻓﻲ‬

‫‪ -‬ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺍﻟﻴﻮﻡ ﺃﺻﺒﺤﺖ ﺑﺠـــﻮﺩﺓ ﻋﺎﻟﻴﺔ‬

‫ﻟﻨﺪﻥ ﻣﺤﺎﺿﺮﺗﻪ‪ ،‬ﻣﺮﺣﺒﴼ ﺑﺎﻟﺤﻀﻮﺭ‪ ،‬ﺛﻢ ﺗﻨﺎﻭﻝ ﺍﻟﻌﺪﻳﺪ‬

‫ﺗﻀـــﺎﺭﻉ ﺍﻷﻭﻓﺴـــﺖ ﺑـــﻞ ﻭﺗﺘﺨﻄﺎﻩ ﻓـــﻲ ﺍﻟﻜﺜﻴﺮ ﻣﻦ‬

‫ﻭﻣﻨﺎﻗﺸـــﺎﺕ ﻃﺒﺎﻋﻴﺔ ﺳـــﺎﺧﻨﺔ‪ ،‬ﺇﻧﺘﻬﺖ ﺍﻟﻨﺪﻭﺓ ﻭﺍﻟﻜﻞ‬

‫ﻣﻦ ﺍﻟﻤﻮﺿﻮﻋﺎﺕ ﺍﻟﻬﺎﻣﺔ ﻭﺍﻟﺤﻴﻮﻳﺔ‪ ،‬ﻣﻮﺿﺤﴼ ﺧﺒﺮﺗﻪ‬

‫ﺍﻷﺣﻴﺎﻥ‬

‫ﻳﺘﺴـــﺄﻝ ﻋﻦ ﺍﻟﻌﻼﻗﺔ ﺑﻴﻦ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﻭﻃﺒﺎﻋﺔ‬

‫ﻣﻊ ﻃﺒﺎﻋـــﺔ ﺍﻟﻠﻴﺜﻮ ﺃﻭﻓﺴـــﺖ ﻭﻛﻴﻒ ﺃﺩﺧـــﻞ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﻟﻘﺪ ﺃﻧﻬـــﻰ ﻣﺤﺎﺿﺮﺗﻪ ﺑﺠﻤﻠﺔ ﻫﺎﻣـــﺔ ﺟﺪﴽ ﻣﻮﺿﺤﴼ‬

‫ﺍﻟﻠﻴﺜـــﻮ ﺃﻭﻓﺴـــﺖ‪ ،‬ﻭﻋـــﻦ ﻣـــﺎﺫﺍ ﺳـــﻴﻜﻮﻥ ﻣﺴـــﺘﻘﺒﻞ‬

‫ﺍﻟﺮﻗﻤﻴـــﺔ ﻭﺃﺻﺒـــﺢ ﺍﻟﻴﻮﻡ ﻟﺪﻳﻪ ﺇﻣﻜﺎﻧـــﺎﺕ ﺗﻮﻓﻴﺮ ﻣﺪﻯ‬

‫ﺑـــﺄﻥ ﻟﻜﻞ ﺟﻨﻴﻪ ﻳﺘـــﻢ ﺻﺮﻓﻪ ﻋﻠـــﻰ ﺍﻟﻄﺒﺎﻋﺔ‪ ،‬ﻫﻨﺎﻙ‬

‫ﺻﻨﺎﻋﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﻣﺼﺮ ﻭﺍﻟﻤﻨﻄﻘﺔ ؟‬

‫ﻭﺍﺳﻊ ﻣﻦ ﺍﻟﺨﺪﻣﺎﺕ ﻭﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﻟﻌﻤﻼﺋﻪ‪.‬‬

‫ﺣﻮﺍﻟـــﻲ ‪ ٩‬ﺟﻨﻴﻬﺎﺕ ﻳﺘﻢ ﺻﺮﻓﻬﺎ ﻋﻠﻰ ﺃﺷـــﻴﺎﺀ ﺃﺧﺮﻯ‬

‫‪ME Printer December 2009‬‬

‫ﺍﻟﺨﺒﻴﺮ ﻭﺍﻹﺳﺘﺸـــﺎﺭﻱ ﺍﻟﺒﺮﻳﻄﺎﻧﻲ ﺍﻟﻌﺎﻟﻤﻲ ﻭﺻﺎﺣﺐ‬

‫ﺧﻼﻝ ﺍﻹﻧﺘﺮﻧﻴﺖ‬

‫ﻭﺍﻟﻨﻘﻞ ﻭﺍﻟﺘﻮﺯﻳﻊ ﻭﺍﻟﻨﺸﺮ ﻭﺣﻘﻮﻕ ﺍﻟﻤﻠﻜﻴﺔ‪.‬‬ ‫ﻭﺑﻌﺪ ﺳﻠﺴـــﻠﺔ ﻣﻦ ﺍﻷﺳﺌﻠﺔ ﻭﺍﻷﺟﻮﺑﺔ ﻭﺳﻂ ﺟﻮ ﻣﺮﺡ‬

‫‪62‬‬

‫ﻛﻠﻤﺔ ﺍﻟﻤﺤﺮﺭ‬

‫ﺣﺪﺙ ﺍﻟﺸـــﻬﺮ ﺍﻟﻤﺎﺿﻲ ﺇﻋﻼﻧﺎﻥ ﻛﺎﻥ ﻭﻗﻌﻬﻤﺎ ﻋﻠﻴﻨﺎ ﻛﻮﻗﻊ ﺍﻟﻘﻨﺒﻠﺔ ﻣﻦ ﻫﻮﻝ ﺍﻟﻤﻔﺎﺟﺄﺓ‪ ،‬ﻭﻳﺼﻌﺐ ﺍﻟﻘﻮﻝ ﺃﻳﻬﻤﺎ ﺃﺷـــﺪ‬ ‫ﻭﻗﻌﴼ ﻣﻦ ﺍﻵﺧﺮ‪.‬‬ ‫ﺍﻹﻋﻼﻥ ﺍﻷﻭﻝ ﻛﺎﻥ ﻋﺮﺽ ﺷـــﺮﻛﺔ ﻛﺎﻧﻮﻥ ﻟﺸـــﺮﺍﺀ ﺃﻭﺷـــﻴﻪ ﻣﻘﺎﺑﻞ ‪ ٧٣٠‬ﻣﻠﻴﻮﻥ ﻳﻮﺭﻭ )ﺃﻱ ﻣﺎ ﻳﻌﺎﺩﻝ ‪ ١,٠٩‬ﻣﻠﻴﺎﺭ‬ ‫ﺩﻭﻻﺭ ﺃﻣﺮﻳﻜـــﻲ(‪ ،‬ﺃﻣـــﺎ ﺍﻟﺜﺎﻧﻲ ﻓﻜﺎﻥ ﻣﻮﺍﻓﻘﺔ ﺃﻛﻔﺎ ﺟﺮﺍﻓﻴﻜﺲ ﻋﻠﻰ ﺷـــﺮﺍﺀ ﻣﻌﻈﻢ ﺃﺻﻮﻝ ﻋﻤﻠﻴﺎﺕ ﺟﺎﻧﺪﻳﻨﻮﻓﻴﺸـــﻨﺰ‬ ‫ﺍﻟﻘﺎﺑﻀﺔ ﻓﻲ ﺃﻣﺮﻳﻜﺎ ﺍﻟﺸﻤﺎﻟﻴﺔ ﻭﻣﻌﻈﻢ ﺃﺳﻬﻢ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﺮﺋﻴﺴﻴﺔ ﺍﻟﺘﺎﺑﻌﺔ ﻟﻬﺎ ﻓﻲ ﺍﻟﺨﺎﺭﺝ‪.‬‬ ‫ﻭﺍﻟﻈﺎﻫﺮ ﺃﻥ ﺍﻻﺳـــﺘﺤﻮﺍﺫ ﺍﻟﻜﺒﻴﺮ ﺑﺪﺃ ﻳﺄﺧﺬ ﻣﺄﺧﺬﻩ ﻣﻦ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺼﻐﻴﺮﺓ‪ ،‬ﻭﺇﺫﺍ ﻣﺎ ﺍﺳـــﺘﻤﺮ ﻫﺬﺍ ﺍﻟﺘﻮﺟﻪ ﻋﻠﻰ ﻣﺪﻯ‬ ‫ﺍﻷﺷـــﻬﺮ ﺍﻟﻘﻠﻴﻠﺔ ﺍﻟﻘﺎﺩﻣﺔ ﻓﺈﻧﻨﺎ ﺳﻨﺸـــﻬﺪ ﻣﺰﻳﺪﴽ ﻣﻦ ﻋﻤﻠﻴﺎﺕ ﺍﻟﺒﻴﻊ ﻭﺍﻟﺸﺮﺍﺀ ﻭﺍﻻﺳﺘﺤﻮﺍﺫ‪ .‬ﻭﻗﺪ ﺗﺒﺪﻭ ﻫﺬﻩ ﺍﻟﺘﻄﻮﺭﺍﺕ‬ ‫ﻟﻠﻮﻫﻠـــﺔ ﺍﻷﻭﻟـــﻰ ﺃﻧﺒﺎﺀ ﻃﻴﺒﺔ ﻟﻠﺸـــﺮﻛﺎﺕ ﺍﻟﺘﻲ ﺗﻤﺮ ﺑﺤﺎﻟﺔ ﻣﻦ ﺍﻟﻤﻌﺎﻧﺎﺓ‪ ،‬ﺇﻻ ﺇﻧﻨﻲ ﻟﺴـــﺖ ﻭﺍﺛﻘﴼ ﺗﻤـــﺎﻡ ﺍﻟﺜﻘﺔ ﺇﻥ ﻛﺎﻧﺖ‬ ‫ﺃﻧﺒﺎ ًﺀ ﻃﻴﺒﺔ ﻟﻠﺼﻨﺎﻋﺔ ﺑﻤﺠﻤﻠﻬﺎ‪ .‬ﻓﺒﺎﻟﻨﺴـــﺒﺔ ﻷﻛﻔﺎ ﻭﻛﺎﻧﻮﻥ ﻭﻗﻠﻴﻞ ﻏﻴﺮﻫﺎ ﻣﻦ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺘﻲ ﺗﺤﻘﻖ ﻋﻮﺍﺋﺪ ﺳﻨﻮﻳﺔ‬ ‫ﺑﻤﻠﻴﺎﺭﺍﺕ ﺍﻟﺪﻭﻻﺭﺍﺕ ﻓﺈﻥ ﺍﻻﺳـــﺘﺤﻮﺍﺫ ﻋﻠﻰ ﺷـــﺮﻛﺎﺕ ﺃﺻﻐﺮ ﻭﺳـــﻂ ﺣﺎﻟﺔ ﺍﻗﺘﺼﺎﺩﻳﺔ ﻣﺘﺮﺩﻳﺔ ﻳﻌﺪ ﺑﻼ ﺷـــﻚ ﺻﻔﻘﺔ‬ ‫ﺭﺍﺑﺤﺔ ﻭﺑﻜﻞ ﺍﻟﻤﻌﺎﻳﻴﺮ‪ ،‬ﻓﻬﻲ ﺗﺴـــﺘﻄﻴﻊ ﺗﻌﺰﻳﺰ ﺗﺸـــﻜﻴﻠﺔ ﻣﻨﺘﺠﺎﺗﻬﺎ ﻭﻓﻲ ﺫﺍﺕ ﺍﻟﻮﻗﺖ ﺩﺧﻮﻝ ﻋﺎﻟﻢ ﺍﻟﺘﻘﻨﻴﺔ ﺍﻟﻤﺘﻄﻮﺭﺓ‬

‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬

‫ﻫﻞ ﺳﻴﺆﺩﻱ ﻫﺬﺍ‬ ‫ﺍﻟﺘﻮﺟﻪ ﺑﺎﻟﺘﻬﺎﻡ‬ ‫ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﻜﺒﺮﻯ‬ ‫ﻟﻤﻨﺎﻓﺴﺎﺗﻬﺎ ﺍﻷﺻﻐﺮ‬ ‫ﺣﺠﻤﴼ ﺇﻟﻰ ﻣﺎ ﻳﻌﺮﻑ‬ ‫ﺑﺤﻜﻢ ﺍﻟﻘﻠﺔ؟‬

‫ﺩﻭﻥ ﺍﻟﺤﺎﺟﺔ ﺇﻟﻰ ﺍﻟﻘﻴﺎﻡ ﺑﺎﺳﺘﺜﻤﺎﺭﺍﺕ ﺿﺨﻤﺔ‪.‬‬ ‫ﺇﻻ ﺃﻥ ﻫـــﺬﺍ ﺍﻷﻣـــﺮ ﻳﺘـــﺮﻙ ﺍﻟﺼﻨﺎﻋﺔ ﺑﻴﺪ ﻗﻠـــﺔ ﻣﻦ ﺍﻟﻤﺼﻨﻌﻴﻦ ﻭﺧﻴـــﺎﺭﺍﺕ ﺃﻗﻞ ﺃﻣﺎﻡ ﺍﻟﻌﻤﻼﺀ‪ ،‬ﻭﺑﺎﻟﻨﺴـــﺒﺔ ﻟﻨﺎ ﻛﻤﺠﻠﺔ‬ ‫ﺗﺠﺎﺭﻳﺔ ﻓﺈﻧﻪ ﻟﻦ ﻳﻜﻮﻥ ﺃﻣﺎﻣﻨﺎ ﺳـــﻮﻯ ﺍﻟﻘﻠﻴﻞ ﻣﻦ ﺍﻟﺸـــﺮﻛﺎﺕ ﻛﻲ ﻧﻜﺘﺐ ﻋﻨﻬﺎ‪ .‬ﻭﺍﻟﺴﺆﺍﻝ ﺍﻟﻤﻄﺮﻭﺡ ﺣﺎﻟﻴﴼ ﻫﻮ‪ :‬ﻫﻞ‬ ‫ﺳـــﻴﺆﺩﻱ ﻫﺬﺍ ﺍﻟﺘﻮﺟﻪ ﺑﺎﻟﺘﻬﺎﻡ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﻜﺒﺮﻯ ﻟﻤﻨﺎﻓﺴـــﺎﺗﻬﺎ ﺍﻷﺻﻐﺮ ﺣﺠﻤﴼ ﺇﻟﻰ ﻣﺎ ﻳﻌﺮﻑ ﺑﺤﻜﻢ ﺍﻟﻘﻠﺔ ﺃﻡ ﺇﻟﻰ‬ ‫ﻣﻨﺘﺠﺎﺕ ﺃﻓﻀﻞ؟ ﻣﻌﺮﻭﻑ ﻋﻦ ﺍﻟﺸـــﺮﻛﺎﺕ ﺍﻟﺼﻐﻴﺮ ﻧﻤﻮﻫﺎ ﺑﺸـــﻜﻞ ﺃﺳﺮﻉ ﻣﻦ ﺳـــﻮﺍﻫﺎ‪ ،‬ﻓﻬﻲ ﺃﻛﺜﺮ ﺭﺷﺎﻗﺔ ﻭﺗﺠﺪﻳﺪﴽ‬ ‫ﻭﻣﺮﻭﻧﺔ ﺇﻻ ﺃﻧﻬﺎ ﺗﻔﺘﻘﺮ ﺇﻟﻰ ﺃﺩﻭﺍﺕ ﺍﻟﺘﺴـــﻮﻳﻖ ﻭﻗﻨﻮﺍﺕ ﺍﻟﺒﻴﻊ ﻭﺍﺳـــﻌﺔ ﺍﻻﻧﺘﺸـــﺎﺭ ﻣﻦ ﺃﺟﻞ ﺍﻟﺒﻘﺎﺀ ﻓﻲ ﺻﻠﺐ ﺍﻟﻤﻨﺎﻓﺴﺔ‬ ‫ﻭﺳـــﻂ ﻫﺬﻩ ﺍﻟﻈﺮﻭﻑ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﻌﺼﻴﺒﺔ‪ .‬ﻭﺭﻏﻢ ﺃﻥ ﻛﺎﻧﻮﻥ ﺑﺼﺪﺩ ﺇﺭﺟﺎﺀ ﺍﻟﺼﻔﻘﺔ ﻓﻲ ﺣﻴﻦ ﻟﻢ ﻳﻜﺸـــﻒ ﺍﻟﻨﻘﺎﺏ‬ ‫ﺑﻌﺪ ﻋﻦ ﺍﺳﺘﺤﻮﺍﺫ ﺃﻛﻔﺎ‪ ،‬ﺇﻻ ﺃﻧﻨﺎ ﻧﺄﻣﻞ ﺃﻥ ﻳﻨﺠﻢ ﻋﻦ ﺍﻻﻧﺪﻣﺎﺟﺎﺕ ﺍﻟﻘﺎﺩﻣﺔ ﻭﻧﺸﻮﺀ ﺍﻟﺸﺮﻛﺎﺕ ﺍﻟﺠﺪﻳﺪﺓ ﻫﺬﻩ ﻣﻨﺘﺠﺎﺕ‬ ‫ﺃﻓﻀﻞ ﻭﺧﺪﻣﺎﺕ ﺃﻓﻀﻞ ﻟﻠﻌﻤﻴﻞ ﻭﺍﻟﺬﻱ ﻳﻌﺎﻧﻲ ﻫﻮ ﺫﺍﺗﻪ ﻣﻦ ﺍﻟﻈﺮﻭﻑ ﺍﻟﻌﺼﻴﺒﺔ ﻫﺬﻩ ﺍﻷﻳﺎﻡ‪.‬‬

‫ﻣﺼﺮ‪ :‬ﺷﺮﻛﺔ ﻛﻮﺩﺍﻙ ﺗﻨﻈﻢ ﻧﺪﻭﺓ ﻧﺎﺟﺤﺔ ﻓﻲ ﺟﺎﻣﻌﺔ ﺣﻠﻮﺍﻥ‬

‫‪ME Printer December 2009‬‬

‫ﺑﻤﻨﺎﺳﺒﺔ ﺗﺮﻛﻴﺐ ﺃﻭﻝ ﻣﺎﻛﻴﻨﺘﻴﻦ ﺭﻗﻤﻴﺘﻴﻦ »ﻧﻴﻜﺴﺒﺮﻳﺲ« ﻓﻲ ﻣﺼﺮ‬

‫‪63‬‬

‫ﻧﻈﻤﺖ ﺷـــﺮﻛﺔ ﺳـــﻴﺪﻫﻢ ﻭﺷـــﺮﻛﺎﻩ ﺍﻟﻮﻛﻴﻞ ﺍﻟﺮﺳﻤﻲ‬

‫ﻓـــﺮﺹ ﺍﻟﻨﺠﺎﺡ ﻭﺍﻷﻋﻤﺎﻝ ﺍﻟﻤﻮﺟﻮﺩﺓ ﺩﺍﺧﻞ ﻣﻨﻈﻮﻣﺔ‬

‫ﻛﺒﻴـــﺮ ﻣﻦ ﺍﻷﺷـــﺨﺎﺹ ﻓـــﻲ ﻧﻔﺲ ﺍﻟﻮﻗـــﺖ ﻭﺑﻨﻔﺲ‬

‫ﻟﺸـــﺮﻛﺔ ﻛﻮﺩﺍﻙ ﻓﻲ ﻣﺼﺮ ﻧﺪﻭﺓ ﻓـــﻲ ﺟﺎﻣﻌﺔ ﺣﻠﻮﺍﻥ‬

‫ﺍﻹﺗﺼﺎﻻﺕ ﻭﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺍﻟﺤﺪﻳﺜﺔ‪.‬‬

‫ﺍﻟﺮﺳﺎﻟﺔ ﺍﻟﻌﺎﻣﺔ‪.‬‬

‫ﺑﺎﻟﻘﺎﻫﺮﺓ ﻳﻮﻡ ﺍﻟﺜﺎﻣﻦ ﻭﺍﻟﻌﺸﺮﻳﻦ ﻣﻦ ﺃﻛﺘﻮﺑﺮ ﺍﻟﻤﺎﺿﻲ‪،‬‬

‫ﺃﻭﺿﺢ ﺍﻟﺴـــﻴﺪ ﻣﺎﺳـــﺎﺭﻭ ﻓﻲ ﻣﺤﺎﺿﺮﺗـــﻪ ﻋﻦ ﺃﻫﻤﻴﺔ‬

‫ﻭﻓﻲ ﺍﻟﻨﻬﺎﻳﺔ ﺃﻭﺿﺢ ﺍﻟﺴﻴﺪ ﻣﺎﺳﺎﺭﻭ ﺃﻥ ﺍﻟﺴﻮﻕ ﻳﺘﻐﻴﺮ‬

‫ﻭﺫﻟﻚ ﺑﻤﻨﺎﺳﺒﺔ ﺑﻴﻊ ﻭﺗﺮﻛﻴﺐ ﻭﺗﺸﻐﻴﻞ ﺃﻭﻝ ﻣﺎﻛﻴﻨﺘﻴﻦ‬

‫ﻣﺎﻛﻴﻨﺔ ﻧﻴﻜﺴـــﺒﺮﻳﺲ ﻭﺃﺑـــﺮﺯ ﺇﻣﻜﺎﻧﺎﺗﻬـــﺎ ﻭﻣﻤﻴﺰﺍﺗﻬﺎ‪،‬‬

‫ﻭﺃﻥ ﺍﻟﻄﺒﺎﻋـــﺔ ﺍﻟﺮﻗﻤﻴـــﺔ ﺗﻘﻮﻡ ﺑﺈﻳﺠﺎﺩ ﺃﺳـــﻮﺍﻗﴼ ﺟﺪﻳﺪﺓ‬

‫ﺭﻗﻤﻴﺘﻴـــﻦ ﻣﻦ ﻃﺮﺍﺯ ﻧﻴﻜﺴـــﺒﺮﻳﺲ ﻓﻲ ﻣﺼﺮ ﺩﺍﺧﻞ‬

‫ﻻ ﺳـــﻴﻤﺎ ﻓﻲ ﻭﺟﻮﺩ ﺍﻟﻮﺣﺪﺓ ﺍﻟﺨﺎﻣﺴﺔ ﻭﺍﻟﺘﻲ ﻳﻤﻜﻦ‬

‫ﻟﻢ ﺗﻜـــﻦ ﻣﻌﺮﻭﻓﺔ ﺃﻭ ﻣﻮﺟﻮﺩﺓ ﻣـــﻦ ﻗﺒﻞ‪ ،‬ﻭﺫﻟﻚ ﻋﻦ‬

‫ﻣﻄﺎﺑﻊ ﻛﻮﻧﻜﻮﺭﺩ ﻭﻣﻄﺎﺑﻊ ﺍﻟﺸﺮﻃﺔ‪.‬‬

‫ﺇﺳـــﺘﺨﺪﺍﻣﻬﺎ ﻟﻄﺒﺎﻋـــﺔ ﺃﻟـــﻮﺍﻥ ﺇﺿﺎﻓﻴـــﺔ ﺧﺎﺻﺔ ﻣﺜﻞ‬

‫ﻃﺮﻳﻖ ﺗﻮﻓﻴﺮ ﻣﺪﻯ ﺃﻭﺳـــﻊ ﻣﻦ ﺍﻟﻤﻨﺘﺠﺎﺕ ﺍﻟﻄﺒﺎﻋﻴﺔ‬

‫ﻓـــﻲ ﺣﻀـــﻮﺭ ﺃﻛﺜﺮ ﻣﻦ ﺳـــﺘﻮﻥ ﻣﻦ ﻃﻠﺒـــﺔ ﻭﻃﺎﻟﺒﺎﺕ‬

‫ﺃﻟـــﻮﺍﻥ ﺍﻟﺒﺎﻧﺘﻮﻥ‪ ،‬ﻛﻤﺎ ﻳﻤﻜﻦ ﺇﺳـــﺘﺨﺪﺍﻣﻬﺎ ﻓﻲ ﻭﺿﻊ‬

‫ﻟﻌﻤﻼﺋﻬـــﺎ‪ ،‬ﻭﺃﻧﻬﻰ ﺍﻟﻤﺤﺎﺿـــﺮﺓ ﺑﺠﻤﻠﺔ ﺣﻴﻮﻳﺔ ﺗﻘﻮﻝ‬

‫ﻭﺃﻋﻀـــﺎﺀ ﻫﻴﺌـــﺔ ﺗﺪﺭﻳـــﺲ ﻗﺴـــﻢ ﺍﻟﻄﺒﺎﻋـــﺔ ﻭﺍﻟﻨﺸـــﺮ‬

‫ﺍﻟﻮﺭﻧﻴﺸـــﺎﺕ ﺍﻟﺸـــﻔﺎﻓﺔ ﻋﺎﻟﻴﺔ ﺍﻟﻠﻤﻌﺎﻥ ﺃﻭ ﺍﻟﻮﺭﻧﻴﺸﺎﺕ‬

‫”ﻻ ﺗﻘـــﻢ ﺑﻌﺪ ﺍﻷﺷـــﺨﺎﺹ ﺍﻟﺬﻳـــﻦ ﻳﻤﻜﻨﻚ ﺍﻟﻮﺻﻮﻝ‬

‫ﻭﺍﻟﺘﻐﻠﻴـــﻒ‪ ،‬ﺑـــﺪﺃ ﺍﻟﻤﻬﻨـــﺪﺱ ﻣﺎﺟـــﺪ ﻧﺨﻠـــﺔ ﻣﺪﻳـــﺮ‬

‫ﺫﺍﺕ ﺍﻟﺒﻌـــﺪ ﺍﻟﺜﺎﻟـــﺚ ﺍﻟﻤﺮﺗﻔﻌـــﺔ ﺫﺍﺕ ﺍﻟﺘﺄﺛﻴـــﺮﺍﺕ‬

‫ﺇﻟﻴﻬـــﻢ‪ ،‬ﺑﻞ ﻗـــﻢ ﺑﺎﻟﻮﺻـــﻮﻝ ﺍﻟﻰ ﺍﻷﺷـــﺨﺎﺹ ﺍﻟﺬﻳﻦ‬

‫ﺍﻟﻌﻤﻠﻴﺎﺕ ﺑﺸﺮﻛﺔ ﺳﻴﺪﻫﻢ ﺍﻟﻨﺪﻭﺓ ﺑﺎﻟﺘﺮﺣﻴﺐ ﺑﺎﻟﺴﺎﺩﺓ‬

‫ﺍﻟﺨﺎﺻﺔ‪.‬‬

‫ﻳﻌﺪﻭﻥ )ﺫﻭﻱ ﺍﻟﻘﻴﻤﺔ(“‪.‬‬

‫ﺍﻟﺤﺎﺿﺮﻳـــﻦ‪ ،‬ﺛـــﻢ ﺩﻋـــﻮﺓ ﺍﻟﺴـــﻴﺪ ﺳـــﻠﻔﺎﺗﻮﺭ ﻣﺎﺳـــﺎﺭﻭ‬

‫ﻭﺭﻛﺰ ﻋﻠﻰ ﺍﻹﺗﺠﺎﻫـــﺎﺕ ﺍﻟﺤﺪﻳﺜﺔ ﻣﻦ ﻃﺒﻌﺎﺕ ﻗﻠﻴﻠﺔ‬

‫ﻭﺑﻌـــﺪ ﺳﻠﺴـــﻠﺔ ﻣﻦ ﺍﻷﺳـــﺌﻠﺔ ﻭﺍﻷﺟﻮﺑﺔ ﻗـــﺪﻡ ﻃﻠﺒﺔ‬

‫ﻣﺪﻳـــﺮ ﺍﻟﺘﻄﻮﻳـــﺮ ﺍﻟﻤﺸـــﺮﻭﻋﺎﺕ ﻭﺍﻷﻋﻤـــﺎﻝ ﻟﻘﻄـــﺎﻉ‬

‫ﺍﻟﻌـــﺪﺩ ﻭﺳـــﺮﻋﺔ ﺩﻭﺭﺍﻥ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻟﻄﺒﺎﻋﻴـــﺔ ﻭﺯﻳﺎﺩﺓ‬

‫ﻭﻃﺎﻟﺒﺎﺕ ﺍﻟﻘﺴﻢ ﺑﺎﻗﺔ ﻣﻦ ﺍﻟﻮﺭﻭﺩ ﻟﻠﻀﻴﻒ ﺷﺎﻛﺮﴽ ﺇﻳﺎﻩ‬

‫ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ ﺑﺸـــﺮﻛﺔ ﻛﻮﺩﺍﻙ ﺃﻓﺮﻳﻘﻴﺎ ﻭﺍﻟﺸـــﺮﻕ‬

‫ﺇﺳـــﺘﺨﺪﺍﻡ ﺍﻟﺰﻟﻮﺍﻥ ﻭﺃﻫﻤﻴﺘﻬﺎ‪ ،‬ﻭﻗﺎﻝ ﺃﻥ ﺍﻟﻤﺴـــﺘﻬﻠﻚ‬

‫ﻋﻠﻰ ﺍﻟﻤﺤﺎﺿﺮﺓ ﺍﻟﺸﻴﻘﺔ ﺍﻟﺘﻲ ﻗﺪﻣﻬﺎ ﻟﻬﻢ‪.‬‬

‫ﺍﻷﻭﺳـــﻂ ﻭﺃﻭﺭﻭﺑـــﺎ‪ ،‬ﻟﻴﺒـــﺪﺃ ﻣﺤﺎﺿﺮﺗـــﻪ‪ ،‬ﻭﺍﻟﺘﻲ ﺃﻋﺮﺏ‬

‫ﺍﻷﻭﺭﻭﺑﻲ ﻳﺘﻌﺮﺽ ﻳﻮﻣﻴﴼ ﺍﻟﻰ ﺣﻮﺍﻟﻲ ‪ ٣٥٠٠‬ﺭﺳـــﺎﻟﺔ‬

‫ﻓﻴﻬﺎ ﻋﻦ ﺳـــﻌﺎﺩﺗﻪ ﺍﻟﺒﺎﻟﻐﺔ ﺑﺎﻟﺤﻀﻮﺭ ﻭﺑﺎﻟﻤﻨﺎﺳﺒﺔ‪ ،‬ﺛﻢ‬

‫ﺗﺴﻮﻳﻘﻴﺔ‪ ،‬ﻣﻘﺎﺑﻞ ‪ ٢٥٠‬ﻣﻨﻬﺎ ﻓﻘﻂ ﻓﻲ ﺍﻟﺜﻤﺎﻧﻴﻨﻴﺎﺕ‪.‬‬

‫ﺗﺤـــﺪﺙ ﻋﻦ ﻣﻔﻬﻮﻡ ﺷـــﺮﻛﺔ ﻛﻮﺩﺍﻙ ﻋـــﻦ ﺍﻟﻄﺒﺎﻋﺔ‬

‫ﻭﺃﻛـــﺪ ﺃﻥ ﺍﻹﺗﺼـــﺎﻝ ﺟﻴـــﺪ ﻭﻟﻜـــﻦ ﺍﻹﺗﺼـــﺎﻝ ﺍﻟﺠﻴﺪ‬

‫ﺍﻟﺤﺪﻳﺜـــﺔ ﻭﺃﻫـــﻢ ﻣﺘﻄﻠﺒﺎﺗﻬﺎ ﻭﺧﺼﺎﺋﺼﻬـــﺎ‪ ،‬ﻛﻤﺎ ﻗﺪﻡ‬

‫ﺃﻓﻀﻞ‪ ،‬ﻭﺃﻥ ﺍﻟﻤﻄﺒﻮﻋﺎﺕ ﺍﻟﻤﺸﺨﺼﺔ ﺫﺍﺕ ﺍﻟﻤﺤﺘﻮﻯ‬

‫ﻧﺒﺬﺓ ﻣﺨﺘﺼﺮﺓ ﻋﻦ ﺷـــﺮﻛﺔ ﻛـــﻮﺩﺍﻙ ﺍﻟﻌﺎﻟﻤﻴﺔ ﻭﺃﻫﻢ‬

‫ﺍﻟﻤﺘﻐﻴﺮ ﻟﻬﺎ ﺗﺄﺛﻴﺮ ﻛﺒﻴﺮ ﻓﻲ ﺇﺳـــﺘﻬﺪﺍﻑ ﺍﻟﻤﺴـــﺘﻬﻠﻚ‪،‬‬ ‫ﻭﺍﻟﺘﺴـــﻮﻳﻖ ﻭﺍﺣﺪ ﺍﻟﻰ ﻭﺍﺣﺪ‪ ،‬ﺑﺪ ً‬ ‫ﻻ ﻣﻦ ﺍﻟﺘﺴﻮﻳﻖ ﻟﻌﺪﺩ‬

‫ﻣﻨﺘﺠﺎﺗﻬـــﺎ ﻣﻦ ﻣﻜﻨﺎﺕ ﺍﻟﻄﺒﺎﻋﺔ ﺍﻟﺮﻗﻤﻴﺔ‪ ،‬ﻭﺃﻛﺪ ﻋﻠﻰ‬

‫ﺻﺼﺼﺼﺺ‬

‫ﺍﻟﻤﺤﺘـﻮﻳــﺎﺕ‬ ‫ﺍﻟﻤﻌﺮﺽ‬

‫ﺍﻷﺧﺒـــﺎﺭ‬ ‫ﻣﺼﺮ‪ :‬ﺷﺮﻛﺔ ﻛﻮﺩﺍﻙ ﺗﻨﻈﻢ ﻧﺪﻭﺓ‬ ‫ﻧﺎﺟﺤﺔ ﻓﻲ ﺟﺎﻣﻌﺔ ﺣﻠﻮﺍﻥ‬

‫‪٦٣‬‬

‫ﺍﻟﺒﺤﺮﻳﻦ‪ :‬ﺗﺮﻛﻴﺐ ﻧﻈﺎﻡ ﺳﻴﺮ ﺍﻟﻌﻤﻞ‬ ‫ﺃﻛﻔﺎ ﺁﺭﻛﻴﺘﻴﻜﺲ ﻓﻲ ﺻﺤﻴﻔﺔ ﺍﻷﻳﺎﻡ‬

‫‪٦٢‬‬

‫ﻣﺼﺮ‪ :‬ﺷﺮﻛﺔ ﻛﺎﻧﻮﻥ ﺗﻨﻈﻢ ﻧﺪﻭﺓ ﻧﺎﺟﺤﺔ‬ ‫ﺑﻜﻠﻴﺔ ﺍﻟﻔﻨﻮﻥ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ‬

‫‪٦٢‬‬

‫ﺩﺑﻲ‪ :‬ﺑﺮﻧﺘﻴﻚ ﺗﺴﺘﻀﻴﻒ ﺣﻠﻘﺔ ﺩﺭﺍﺳﻴﺔ‬ ‫ﺗﻘﻨﻴﺔ ﻟﻠﺸﺮﻛﺎﺀ ﻭﺍﻟﻌﻤﻼﺀ‬

‫‪٦١‬‬

‫ﻣﺼﺮ‪ :‬ﺷﺮﻛﺔ ﺣﻮﺭﺱ ﺗﺴﺘﺜﻤﺮ ﻓﻲ ﺃﻭﻝ‬ ‫ﻃﺎﺑﻌﺔ ﻛﺒﻴﺮﺓ ﺍﻟﺤﺠﻢ ﺗﺴﺘﺨﺪﻡ ﺃﺣﺒﺎﺭ‬ ‫ﺍﻟﻴﻮﭬﻰ ﻓﻲ ﻣﺼﺮ‬

‫‪٦١‬‬

‫ﺇﻳﺮﺍﻥ‪ :‬ﺍﻟﻤﻌﺮﺽ ﺍﻟﺪﻭﻟﻲ ﻟﻠﺘﻐﻠﻴﻒ‬ ‫ﻭﺍﻟﻄﺒﺎﻋﺔ ﻳﻘﺎﻡ ﻓﻲ ﻳﻨﺎﻳﺮ ﺍﻟﻘﺎﺩﻡ‬

‫‪٦٠‬‬

‫ﺍﻟﺒﺤﺮﻳﻦ‪ :‬ﻫﻴﺪﻟﺒﺮﺝ ﺗﻮﺍﺻﻞ ﻧﺠﺎﺣﺎﺗﻬﺎ‬ ‫ﺑﺘﺮﻛﻴﺐ ﻃﺎﺑﻌﺎﺕ ﺟﺪﻳﺪﺓ‬

‫‪٦٠‬‬

‫‪٥٩‬‬

‫ﺍﻟﻤﻌﺮﺽ ﺍﻟﺴﻌﻮﺩﻱ ﻟﻔﻦ ﺍﻟﻄﺒﺎﻋﺔ‬ ‫‪ ٢٠٠٩‬ﻳﻔﺘﺢ ﺁﻓﺎﻗﴼ ﺟﺪﻳﺪﺓ ﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ‬ ‫ﺍﻟﻨﻤﻮ ﻓﻲ ﺍﻟﻤﻤﻠﻜﺔ‬

‫‪٥٦‬‬

‫ﺑﻴﺒﺮ ﺃﺭﺍﺑﻴﺎ ‪ ٢٠٠٩‬ﻳﻠﻘﻰ ﺍﺳﺘﻘﺒﺎ ً‬ ‫ﻻ ﺣﺴﻨﴼ‬ ‫ﻭﺳﻂ ﻣﻤﺜﻠﻲ ﺍﻟﺼﻨﺎﻋﺔ‬

‫ﺍﻟﻤﻠﻒ‬ ‫‪٥٣‬‬

‫ﺍﻟﻨﻈﺮ ﺇﻟﻰ ﻣﺎ ﺑﻌﺪ ﺍﻟﺮﻛﻮﺩ ﺍﻟﻌﺎﻟﻤﻲ‬

‫ﺗﻘﻨﻴﺎﺕﺣﺪﻳﺜﺔ‬ ‫‪٥٠‬‬

‫ﺇﺯﺍﻟﺔ ﺍﻷﻟﻮﺍﻥ ﺍﻟﺴﻔﻠﻴﺔ ﻭﺇﺳﺘﺒﺪﺍﻝ‬ ‫ﺍﻟﻤﻜﻮﻥ ﺍﻟﺮﻣﺎﺩﻱ ‪GCR & UCR‬‬ ‫)ﺍﻟﺠﺰﺀ ﺍﻟﺜﺎﻧﻲ(‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﻣﺸﻜﻠﺔ ﻭﺣﻞ‬ ‫‪٤٩‬‬

‫ﻣﺸﻜﻠﺔ ﻇﻬﻮﺭ ﻋﻼﻣﺎﺕ ﻭﺧﻄﻮﻁ‬ ‫ﺍﻟﺘﺮﻭﺱ ﻋﻠﻰ ﺍﻷﻓﺮﺥ ﺍﻟﻤﻄﺒﻮﻋﺔ‬ ‫ﺑﻘﻠﻢ‪ :‬ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬

‫ﺧﻂ ﺍﻟﺘﺸﻄﻴﺐ‬ ‫ﻛﻮﻧﻮﺍ ﻣﺜﻞ ﺍﻟﻤﻴﺮﻛﺎﺕ‬

‫ﻣﺠﻠﺔ ﺷﻬﺮﻳﺔ ﺷﺎﻣﻠﺔ ﻣﺨﺘﺼﺔ ﻓﻲ‬ ‫ﻋﺎﻟﻢ ﺍﻟﻄﺒﺎﻋﺔ ﻓﻲ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ‬ ‫ﺍﻟﺴﻨﺔ ﺍﻟﺴﺎﺩﺳﺔ‪/‬ﺍﻟﻌﺪﺩ ﺍﻟﺜﺎﻟﺚ ﻭ ﺍﻟﺴﺘﻮﻥ‪/‬ﺩﻳﺴﻤﺒﺮ ‪٢٠٠٩‬‬

‫‪ME Printer FZ L.L.C‬‬

‫ﺹ‪.‬ﺏ‪ ،٥٠٢١٨٣ .‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫ﻫﺎﺗﻒ‪+٩٧١ ٤ ٣٩١ ١٢ ١٠ :‬‬ ‫ﻓﺎﻛﺲ‪+٩٧١ ٤ ٣٩٠ ٩٥ ٦١ :‬‬ ‫ﺍﻟﺒﺮﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﻧﻲ‪info@meprinter.com :‬‬ ‫ﻣﻮﻗﻊ ﺍﻹﻧﺘﺮﻧﺖ‪www.meprinter.com :‬‬ ‫ﻣﺪﻳﺮ ﺍﻟﻨﺸﺮ ﻟﻠﻤﺠﻤﻮﻋﺔ‬ ‫ﻣﺮﺗﻀﻰ ﻛﺮﻳﻤﻴﺎﻥ‬

‫ﻫﻴﺌــﺔ ﺍﻟﺘﺤـــﺮﻳﺮ‬ ‫ﺭﺋﻴﺲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﺇﺳﻜﻨﺪﺭ ﺟﻬﺎﻧﺒﺎﻧﻲ‬ ‫‪alex@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻟﻌﺮﺑﻲ‬ ‫ﺩ‪ .‬ﺟﻮﺭﺝ ﻧﻮﺑﺎﺭ ﺳﻴﻤﻮﻧﻴﺎﻥ‬ ‫‪g.simonian@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭ ﺍﻟﺘﻘﻨﻲ – ﺍﻟﻘﺴﻢ ﺍﻹﻧﺠﻠﻴﺰﻱ‬ ‫ﺭﻭﺩ ﻫﺎﻳﺰ‬ ‫‪rhayes@meprinter.com‬‬ ‫ﺍﻟﻤﺤﺮﺭﻭﻥ‬ ‫ﻫﺒـــﺔ ﻣﻮﺳــــﻰ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٨‬‬ ‫‪hiba@meprinter.com‬‬ ‫ﺩﻧﻴﺲ ﻣﺎﺛﻴﻮ ﺩﺍﻧﻴﺎﻝ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٥٩٨‬‬ ‫‪english@meprinter.com‬‬ ‫ﺩ‪.‬ﻳﻮﻧﺲ ﺷﻜﺮﺧﺂﻩ‬ ‫‪younes@meprinter.com‬‬ ‫ﺍﻟﻤﺨﺘﺼﻮﻥ ﺍﻟﻤﺸﺎﺭﻛﻮﻥ ﻓﻲ ﺍﻟﺘﺤﺮﻳﺮ‬ ‫ﻓﺮﺍﻧﻚ ﺭﻭﻣﺎﻧﻮ )ﺍﻟﻮﻻﻳﺎﺕ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪fxrppr@rit.edu‬‬ ‫ﻟﻮﺭﻳﻞ ﺑﺮﻭﻧﺮ )ﺍﻟﻤﻤﻠﻜﺔ ﺍﻟﻤﺘﺤﺪﺓ(‬ ‫‪lb@digitaldots.org‬‬ ‫ﻣﺪﻳﺮ ﺷﺆﻭﻥ ﺍﻟﻌﻤﻼﺀ‬ ‫ﺑﺮﺍﺑﻮﻻ ﺟﺎﻧﺪﺭﺍﻥ ﺑﻲ ﺃﻡ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٧‬‬

‫‪sales@meprinter.com‬‬

‫ﻣﺼﻤﻢ ﺟﺮﺍﻓﻴﻜﻲ‬ ‫ﺳﻤﻼﻝ ﺍﺱ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ٠٦‬‬ ‫‪samlal@meprinter.com‬‬ ‫ﺍﻹﻋﻼﻧﺎﺕ‬ ‫‪+٩٧١ ٤ ٣٩١ ١٢ ١٠‬‬ ‫‪meprinter @meprinter.com‬‬ ‫ﺗﻮﺟﻪ ﺍﻟﻤﺮﺍﺳﻼﺕ ﺇﻟﻰ ﺍﻟﻌﻨﻮﺍﻥ ﺍﻟﺘﺎﻟﻲ‪:‬‬ ‫ﻣﺠﻠﺔ ‪ME Printer‬‬ ‫ﺹ‪.‬ﺏ ‪ ،٥٠٢١٨٣‬ﻣﺪﻳﻨﺔ ﺩﺑﻲ ﻟﻺﻋﻼﻡ‬ ‫ﺑﻨﺎﻳﺔ ﺭﻗﻢ ‪ ،٩‬ﻣﻜﺘﺐ ﺭﻗﻢ ‪٢١٤‬‬ ‫ﺩﺑﻲ‪ ،‬ﺍﻹﻣﺎﺭﺍﺕ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﻤﺘﺤﺪﺓ‬ ‫‪meprinter@meprinter.com‬‬ ‫ﻃﺒﻌﺖ ﻓﻲ ﻣﻄﺒﻌﺔ ﺃﻃﻠﺲ‬ ‫ﺟﻤﻴﻊ ﺣﻘﻮﻕ ﺍﻟﻄﺒﻊ ﻭﺍﻟﻨﺸﺮ ﻣﺤﻔﻮﻇﺔ‬

‫ﻣﺠﻠـــﺔ ‪ ME Printer‬ﺍﻟﺸـــﺮﻳﻚ ﺍﻹﻋﻼﻣـــﻲ‬ ‫ﺍﻟﺮﺳﻤﻲ‬

��