YOUNG PROFESSIONALS NETWORK
Spring Clean Your Data By: Ariana Gillooly, Regional Account Manager, GIT Florida Title Services
W
e have made it to April, ladies, and gentlemen! This means it’s time to say goodbye to the cold weather and hello to the Florida sunshine, birds, and flowers. Let’s take in all the beauty Mother Nature has to offer. Now is the perfect time to spring clean all your social media accounts, CRM lists, and cell phones.
KEEPING INFORMATION CURRENT Throughout the year we meet and exchange contact information with many business professionals and add them to our social media, CRM, and phone contacts. Searching for people on social media has become second nature to us all. We do this before we go into meetings, at events, open houses, etc. So, it’s important that your profile is current and contains accurate data for your audience. If you’ve had the same profile photo for a year now, it’s time to replace it with a beautiful, new headshot. You should also update your cover photo with a highquality image that appeals to you, so others can get a more personable feel for who you are and what you enjoy. Make sure your “About” section has up-to-date information on things you want others to know about you (personally or professionally). These few simple tips will revamp your entire page.
VERIFY YOUR DATA REGULARLY At least once a year, you should check to see if you have bad data in your CRM. Bad data can include misspelled names, outdated information, duplicates, or missing data. These errors may seem small, but they can affect your ROI in the longterm. It can also create ineffective marketing campaigns, make marketing optimization difficult, and waste time reaching out to the incorrect prospects. Taking a few hours to go through your CRM to double-check that you have the accurate information for all contacts will only make you more successful.
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DE-CLUTTERING YOUR CELL PHONE Let’s move right along to the “adult binky” – cell phones. We all have one if not two cell phones these days and it’s easy to get distracted by them. The least we can do is try to organize and delete items we may not need on our devices anymore. Whether it’s certain apps we never use or contacts we don’t interact with anymore. If you have an iPhone, it offers an automatic feature that can offload unused apps when storage gets low, this could help with the clutter. Once you have cleaned up your contact list, remember when inputting a new contact to add details to the entry for future reference. I hope these few tips help you with the spring cleaning of your data! •
