ELEVATE Magazine - RASM - June 2021 Issue by REALTOR® Association of Sarasota and Manatee

June 2021

Become a Neighborhood Expert 6

Update Your Hurricane Readiness Plan 12

Property Owners Do Not Have Constitutional Right to Preserve Zoning Designation 14

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myRASM.com | 3

Contents JUNE 2021

COVER STORY

BECOME A NEIGHBORHOOD EXPERT

Buying a home can be a stressful event. In this fast-paced and highly competitive real estate market, homebuyers are depending on their Realtor® to be a trusted community expert, now more than ever before. Having a strong understanding of the market, the community, and the local neighborhoods, will help set apart the successful Realtor® from the competition. When your network of friends, family, and colleagues choose to buy or sell a home, does your name immediately come to mind as a neighborhood expert they can trust? How do you become known as the “go-to” person in your communities? We’re breaking down some helpful tips and advice from real estate experts to help set you apart as a trusted authority in the neighborhoods you serve.

Prepare for Hurricane Season

Ready or not, it’s hurricane season again. The 2021 Atlantic hurricane season begins June 1 and ends November 30. The first storm of the season has formed: Tropical Storm Andres, and it’s the earliest calendar year named storm formation on record. 4 | ELEVATE [ JUNE 2021 ]

Rights to Preserve Zoning

As you may know, four petitions have been submitted to Sarasota County seeking amendments to the County’s Comprehensive Plan for development on Siesta Key. What rights do landowners have in preserving the zoning designation?

Property Management Council

Realtor® Attorney Joint Committee

16 17 25

Government Affairs Market Analysis Global Business Council

Young Professionals Network

Neighborhood Spotlight

30 33

Calendar of Events

Professional Development Membership News

International Real Estate

We are starting to see is a slow return to “normal” in the world of international real estate. While we know that the “new normal” may be different, Realtors® around the world understand the benefits of in-person learning and networking.

PRESIDENT UPDATE

RASM South - 2320 Cattlemen Road Sarasota, Florida 34232 RASM North - (Temporary Location) 417 12th Street West, Suite 106 Bradenton, FL 34205 Phone: 941-952-3400 FAX: 941-952-3401 www.MyRASM.com

STAFF CONTRIBUTORS: Member Services Manager: Jessica Montague Director of Information Technology: Jesse Sunday Professional Development Manager: Denise Ricciotti Government Affairs Director: Maxwell Brandow Communications & Marketing Director: Gina White Magazine Editor: Beth Sunday Production: Coastal Printing, Inc.

2021 ASSOCIATION OFFICERS: President: Alex Krumm, NextHome Excellence President-Elect: Tony Veldkamp, SVN ® Commercial Advisory Group Vice President: Brian Tresidder, Key Solutions Real Estate Group Treasurer: Michael Bruno, Michael Saunders & Company Immediate Past President: David Clapp, RE/MAX Alliance Group Chief Executive Officer: Jeff Arakelian

MISSION STATEMENT: We are an innovative and relevant association that elevates the standards of professional excellence, and are critical to our members’ success, while providing value to our community.

SUBSCRIPTIONS: The annual dues of every member of the REALTOR® Association of Sarasota and Manatee, Inc., includes a one-year subscription to ELEVATE Magazine. Editorial ideas and manuscripts are welcome. Byline articles and columns express the opinions of the writers and do not necessarily reflect the policies or sentiments of the REALTOR® Association of Sarasota and Manatee, Inc. All submitted copy is subject to editing. 2021 Copyright© by the REALTOR® Association of Sarasota and Manatee, Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. For information on advertising rates, artwork, and deadlines, contact Beth Sunday, Magazine Editor, at 941-952-3417 or email Beth@MyRASM.com.

Summer is Here - but RASM Realtors® Have Been Bringing the Heat all Year Long By: Alex Krumm, 2021 RASM President

t’s an incredible thing that our volunteers, who are all balancing the busiest sales season on record, a critical inventory shortage, and a PANDEMIC, are able to function at all, but function they have: better yet, they’re putting together one of the strongest Association years I can remember. I look at groups like our Commercial Real Estate Alliance (CREA), who were ready to put together RASM’S first ticketed event almost as quickly as our phased reopening plan allowed it. Their clay shoot raised thousands of dollars for the RASM Realtors® Charitable Foundation (RRCF) and our partner charity Heroes Welcome Home. Not to be outdone, our Young Professional Network (YPN) - who started the year wondering how, and when, or if, we were going to be able to meet at all this year - proved ready also. Their Putt-Putt Pour Miniature Golf Tournament at Evie’s brought many of our members together for the first time in forever; it was an incredible feeling to see the friends we’ve missed all together in one place. They’ve also resumed our phenomenally popular Trolley Tour training events for the first time in almost a year and a half. Another group that excels at bringing people together regardless of distance is our Global Business Council – their new educational series is designed to introduce Realtors® to different cultures around the world through food. This video program features important things to know about the people we do business with and how to meet their expectations. It’s a fascinating way to learn more about the places around us, and they’ve even secured the Hungarian ambassador to the United States to chat with us about their corner of the world. Our Association does much more than events, of course, and this is where we really shine: RASM is at once the premier source for education, political advocacy, public engagement, Realtor® leadership, and professionalism. RASM’s Leadership Institute, for instance, is small but mighty. There are future presidents in their midst; it’s a privilege to watch them grow, and a relief to know that we’ll be in good hands in the years to come. Likewise, our BOOST classes received a ‘boost’ themselves this year with our Ambassador-led mastermind sessions; new agents can learn more about the business from seasoned professionals who know what it takes to succeed. We’ve put together a new waterfront designation class to show off our local riparian experts in a hyper local environment and we’re already planning for a repeat of last year’s incredible SOAR conference. 2020 was a difficult year but we’ve grown back stronger, with more ability than ever to Reach Further. I am proud to continue to lead as your President and I can’t wait to see what’s in store over the months to come! myRASM.com | 5

COVER STORY

Become a Neighborhood Expert

uying a home can be a stressful event. In this fast-paced and highly competitive real estate market, homebuyers are depending on their Realtor® to be a trusted community expert, now more than ever before. Having a strong understanding of the market, the community, and the local neighborhoods, will help set apart the successful Realtor® from the competition. When your network of friends, family, and colleagues choose to buy or sell a home, does your name immediately come to mind as a neighborhood expert they can trust? How do you become known as the “go-to” person in your communities? We’re breaking down some helpful tips and advice from real estate experts to help set you apart as a trusted authority in the neighborhoods you serve.

FIND YOUR NICHE Realtors® are truly the heartbeat of the community. Seasoned Realtors® understand the need to have a wide range of knowledge on the many communities they serve. However, finding your niche, the communities where you feel the most confident, the most knowledgeable, and the most at ease, is where you’re going to excel the most. A neighborhood and community expert needs to be familiar with everything within that community. Ideally, you will want to choose a neighborhood that you either live in, or one that you frequent regularly. You should be in that neighborhood often enough to breed familiarity, 6 | ELEVATE [ JUNE 2021 ]

know the residents, and be comfortable answering any questions your client might ask, questions such as:

Styles of homes Average home value How often homes sell Schools in the area Places of worship Demographics Major employers Restaurants Community activities and events 1

BE THE GO-TO PERSON & BECOME A ‘LOCAL’ Being a neighborhood expert requires immersing yourself into the community, researching the area, and building strong ties to the community where you live. “I was born and raised in Anna Maria Island; I am a true area native,” said Barry Grooms, Realtor® and CoOwner, along with his wife, Sherry Grooms, of Florida SunCoast Real Estate, Inc. “How does another agent compete with a local like me? Simply put, you need to live like a local. You need to be a tourist in your own town and do all the touristy things. Visit the museums, the beaches, the businesses, and the restaurants. Know

your community inside and out. You need to know the areas that locals frequent, that vacationers seek out. The most common question I hear is ‘where do the locals go to eat?’ In order to answer that question with authority, I would eat at many different places I got to know the menu, the service staff, and the managers, and have a mental list of every restaurant from casual to fine dining. For example, if someone wants the best seafood restaurant, I can talk with confidence and personal knowledge of the three best places on the island. When you talk to people like a local, with solid information, you gain their trust and confidence. Being a local neighborhood expert is gaining the trust of someone because when you display competence and skills, and they’ll always do business with you,” said Grooms. Being the go-to person really is a personal job. Different clients will relate to different aspects of your personality and your brand. “I believe being involved and staying knowledgeable of every aspect of my community is a key to being a go-to resource,” said Lisa Shepard, P.A., and Realtor® with Better Homes & Gardens Realty Atchley Properties. “I build relationships with business owners and residents by sponsoring events and being involved with youth athletics. Growing up here and being a Realtor® for 16+ years has helped to build genuine trust. I connect my clients who are business owners with other local business owners so that they can benefit each other. It creates a strong referral network, which is vital to continuing to grow their business and mine. My clients rely on me for recommendations of local businesses, doctors, etc. I love being their ‘go to’ agent; it is such an honor.

SOCIAL MEDIA When used correctly, social media is a great marketing tool. It’s important to balance your work posts with your personal posts, but everything should be done professionally and scrutinized before you post. Even your casual dinner or event-related posts work to brand you as an active member of your community. “Everyone who knows me both personally and professionally knows how passionate I am about our area, our residents, and our community,” said Shepard. “I post a lot of professional videos on local communities, events, and business.” It’s especially important to post the most flattering and positive images and be careful to avoid controversy. Stay positive but remember to be authentic and relatable. “Use social media to your advantage,” said Grooms. “When you are out in the community, take good quality photos of touristy things like downtown, and the farmers market, local events, fairs, businesses and restaurants. Tag area businesses and locations. Being active in your community shows that you’re connecting with your community. Get to know the area business owners personally, restaurant managers, even the mayor! Having those key individuals acknowledge you when you’re in public holds a lot of weight and brands you as a respected community expert.”

DEMOGRAPHICS What makes your community so important; what sets it apart from others? You don’t have to know every fact about the area but knowing key demographics and staying on top of the trends will brand you as an experienced professional. “You must know the demographics in the community you’re going to serve in,” said Grooms. “I research the demographics the same way I have for the last 20 years, by being mindful and observant. I ask the business owners, I do my research. We need to know our community’s age groups, ethnicities, religions. We need to know how our community is wired. Just like every other major marketing corporation in the world, data is important. When we’re researching demographics, we need to be especially careful and professional - we need to research for the right reasons, to know our community and to serve others – and never profiling, steering or blockbusting. It’s a big responsibility on behalf of the Realtor®.”

BUILDING RELATIONSHIPS Like any job working with the public, building trust and relationships are essential to success. Realtors® have a huge responsibility to their customers and to the community. Building strong relationships with customers and businesses creates strong name recognition and ultimately, referrals. Word-of-mouth is an excellent marketing tool; it’s a reward essentially for the hard work you do for the clients and community you serve. “Experience does matter, especially in today’s current marketplace,” added Shepard. “My clients know that I will always do what is in their best interest and I will always give my honest opinion. Approximately 95% of my business comes from referrals from past clients. To me, that says it all and I am so grateful for those relationships. Many of my clients have become dear friends. I treat my clients as if they are family and recognize the importance of those relationships.” [ Continued on page 8 ] myRASM.com | 7

COVER STORY CONTINUED KNOW YOUR HISTORY A local community expert should know the community’s history. A great way to learn more about the community is through our local Historical Societies. The Historical Society of Sarasota County, for example, offers significant information on are area’s history. In addition, both the Sarasota and the Manatee Chamber of Commerce sites unique historical information. It’s a good starting place for getting a feel for the way our community has evolved, especially if you’re not a Florida native. The Chambers also provide excellent information on area businesses, neighborhoods, zoning regulations, roadwork, infrastructure changes, and insider news that can make you stand out from the competition. Of course, these sites also share upcoming community events that help keep you involved. “Having lived here in the Bradenton and Sarasota area for 32 years, I have watched tremendous growth over the years,” said Shepard. “When I moved here from Ohio, University Parkway was just a two-lane road! I have become extremely familiar with our local neighborhoods and community events. Knowing the local history makes me feel more connected and sharing that knowledge is a valuable community resource.” Taking the time to learn about your community’s history is important to give your clients a foundation. It shows that you are committed to the area and want to know all about its rich heritage. If your clients are moving to Bradenton or Sarasota from out of town or out of state, knowing historical information helps build a sense of belonging, along with dedication to the community. “Knowing the history of your area is important,” added Grooms. “It’s intriguing and compelling. Some people will love to hear your detailed knowledge of the community more than others, so read your audience. But regardless, knowing your area history will always brand you as a local expert. It’s not enough to just know a few facts, you need to become a storyteller. I love my community, so I take the time to learn all about it.”

VOLUNTEER AND GIVE BACK Volunteerism is another way to serve your community and be viewed as someone who truly cares about where they live. However, it’s important to choose those volunteer positions carefully. Volunteer in the areas where you are truly passionate about and be authentic. “Serving and community involvement are important to me, it’s giving back,” said Shepard. “I truly feel so blessed and fortunate to live and work in this beautiful community. I volunteer in areas that I love and that I’m passionate about, such as golf tournaments, blood drives, and my kids’ school functions. We live in such an incredibly beautiful area and I love being outdoors to soak up our FL sunshine, and serve my community.” “When you volunteer in your community, make sure it’s your passion. When people see you in a nonreal estate role, you’re viewed more as a ‘human’ and 8 | ELEVATE [ JUNE 2021 ]

not just as somebody looking for their business. If you’re not authentic, it will show. So, pick and choose your volunteer hours wisely, and be consistent. For example, with me, I’m known as the guy who’s connected politically. I’m a passionate person, protecting my community and private property rights, taxes, and business. I am an advocate for my community, so it’s my job to know everything about it and protect it, and there’s no greater privilege than that,” said Grooms.

HOT REAL ESTATE MARKET Everyone knows that our local and national real estate market is hot right now, so is it even necessary to brand yourself as an expert? Often, sellers are presented with multiple offers, so why put in the extra effort? There is an ebb and flow to all things, and whether the real estate market is hot or mild, your brand is valuable and worthy of refining and protecting. “If you think you’re ‘good enough now,’ I can guarantee you, you’re not,” said Grooms. “We need to be better now than ever before, and never stop gathering information. There are times when the deals are flying and there are times when they’re not, and we need to be on top of our game at all times. Pay attention to ‘your neighborhoods;’ study them. Build a portfolio of ‘parallel’ neighborhoods that you’re comfortable in and watch the activity. When the market is hot, be the agent your clients turn to, and be grateful for their business. If home prices falter, be the professional who doesn’t panic, who doesn’t disappear, who remains the consistent community expert – and you’ll still be the one your clients rely on and refer to others over and over again,” Grooms added.

LOVE YOUR JOB AND BE AUTHENTIC It’s often said that the best job is the job that you love. Being authentic is essential when working with the public and having a genuine love for your community and your responsibility as a Realtor® is essential for long term success. “I love helping my clients sell their homes/buy their homes. I truly cannot imagine doing anything else. My clients rely on my availability, my passion and my ethics. We live in one of the greatest areas in the country. Introducing newcomers is always a blast. I love watching them engage and fall in love with our paradise. It is truly magical. I have been so very blessed over the years as I have been coined by my clients as ‘the rain maker!’ I’m not sure that I am, but I just love what I do and share that passion with them. They know that “#Shepardsells” and they know that I do it with 100%. Being a Realtor® has been so much fun. When you love your community and you love what you do, it shows in everything you do,” said Shepard.

SOURCES 1 | https://quantumdigital.com/own-community-realtors-guide-real-estatefarming-neighborhood

BUSINESS PARTNER SPOTLIGHT

The Junkluggers of Sarasota By: Jacob Wilcox, Business Development Manager

y name is Jacob Wilcox and I am the Business Development Manager for The Junkluggers of Sarasota, an eco-friendly furniture and junk removal company. I started this position in November 2020, and have quickly realized just how much my background in environmental sciences has allowed me to expand on the company’s goal to be eco-friendly. My personal goal is to develop new relationships with individuals and companies that are in need of removing any items. I want to make them aware that not everything needs to end up in a landfill.

Since our founding in 2004, The Junkluggers has been committed to the environment and the communities we serve. The amount of household and commercial waste that ends up in landfills on a daily basis is astronomical. With just a little attention to detail, we believe a lot of this is avoidable. We provide sustainable disposal services for homes and offices large and small - as well as unwanted items of all kinds. Our team of friendly professionals removes your junk and donates it to local non-profits and charities. Anything that cannot be donated or repurposed is carefully broken down and recycled, if possible. By using The Junkluggers, we can help our community and protect our planet through donations, recycling, and reusing the items they no longer want or need. For more information on how The Junkluggers can assist you and your business, visit junkluggers.com or email me directly at jacob.wilcox@junkluggers.com •

OWN YOUR PRESENT. EMPOWER YOUR FUTURE. You can lead the way. Commitment to Excellence empowers you to enhance and showcase your high level of professionalism. It gives you an advantage in an increasingly competitive market and shows consumers you’re committed to conducting business at the highest standard. Be committed to excellence.

Get started today at C2EX.realtor.

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myRASM.com | 9

PROFESSIONAL STANDARDS

Advertising Real Estate-Related Products and Services By: National Association of REALTORS® Interpretations of the Code of Ethics Agreement (Case 6-5. Adopted November, 2006. Revised November, 2017.)

ealtor® X, a principal broker in the firm XY&Z, developed a robust, interactive website that he used both to publicize his firm and to serve the firm’s clients and customers electronically. Realtor® X maintained positive business relationships with providers of real estate-related products and services including financial institutions, title insurance companies, home inspectors, mortgage brokers, insurance agencies, appraisers, exterminators, decorators, landscapers, moving companies, and others. Given the volume of business Realtor® X’s firm handled, several of these companies purchased banner advertisements on the XY&Z website and some, including the Third National Bank, included links in their banner ads to their own websites. Buyer B, who had earlier entered into an exclusive buyer representation agreement with XY&Z, received frequent e-mail reports from Realtor® X about new properties coming onto the market. Hoping to purchase a home in the near future, he explored Realtor® X’s website to learn more about the home buying process and familiarize himself with the real estate-related products and services advertised there. Understanding that pre-qualifying for a mortgage would ensure he presented the strongest offer, Buyer B went to Realtor® X’s website and clicked on the Third National Bank’s link. Once at the bank’s website, he found a mortgage to his liking, completed the application process, and learned in a matter of days that he was qualified for a mortgage loan. In the meantime, Buyer B’s property search proved fruitful. Realtor® X and Buyer B visited a new listing

on Hickory Street several times. Buyer B decided it met his needs and made an offer which was accepted by the seller. A few weeks after the closing, Buyer B hosted a housewarming attended by his friend D, a website designer who had, coincidentally, been instrumental in developing Realtor® X’s website. Buyer B told D how helpful the information from Realtor® X’s website had been. “You know, don’t you, that each time a visitor to Realtor® X’s website clicks on some of those links, Realtor® X is paid a fee?”, asked D. “I didn’t know that,” said Buyer B, “I thought the links were to products and services Realtor® X was recommending.” Buyer B filed an ethics complaint against Realtor® X, alleging a violation of Article 6 for having recommended real estate products and services without disclosing the financial benefit or fee that Realtor® X would receive for making the recommendation. At the hearing, Realtor® X defended himself and his website, indicating that the advertisements for real estate-related products and services on his website were simply that, advertisements, and not recommendations or endorsements. He acknowledged that he collected a fee each time a visitor to his website clicked on certain links, regardless of whether the visitor chose to do business with the “linked to” entity or not. “In some instances, I do recommend products and services to clients and to customers. In some instances I receive a financial benefit; in others I don’t. But in any instance where I recommend a real estaterelated product or service, I go out of my way to make it absolutely clear I am making a recommendation, and I spell out the basis for my recommendation. I also disclose, as required by the Code, the financial benefit or fee that I might receive. Those banner advertisements on my website are simply that, advertisements,” said Realtor® X. The hearing panel agreed with Realtor® X’s rationale, concluding that the mere presence of real estate-related advertisements on Realtor® X’s website did not constitute a “recommendation” or “endorsement” of those products or services, and that the “click through” fee that Realtor® X earned when visitors to his website linked to certain advertisers’ sites was not the type of financial benefit or fee that must be disclosed under Article 6. • Published with the consent of the NATIONAL ASSOCIATION OF REALTORS®. Copyright NATIONAL ASSOCIATION OF REALTORS®-All Rights Reserved.

10 | ELEVATE [ JUNE 2021 ]

RASM NEWS YOU CAN USECOUNCIL PROPERTY MANAGEMENT

Update your Hurricane Readiness Plan By: Chantal R. Bachar, Broker, Coastal Beach Florida Vacations, LLC

eady or not, it’s hurricane season again. Are you prepared?

FACTS

The 2021 Atlantic hurricane season begins June 1 and ends November 30. The first storm of the 2021 season has formed: Tropical Storm Andres, and it’s a history-maker as the earliest calendar year named storm formation on record.

ARE YOU PREPARED? Here are some helpful tips if your business is managing rental properties for absentee owners.

Review your property management agreement;

does it address disaster preparedness? Educate your owners and occupants regarding the dangers of hurricane season. Send an email blast to owners and occupants with important storm-related information.

BEFORE THE STORM Before the storm season arrives, it’s important to educate your owners and occupants on what they need to be mindful of during hurricane season. For instance, what is the difference between a hurricane watch and a hurricane warning? For those visiting Florida from out of state, they most likely don’t know the difference. A hurricane watch is an announcement for specific areas indicating that a hurricane poses a threat generally within 36 hours. During a hurricane watch, home preparations need to be made and residents must review evacuation routes in case a hurricane or tropical storm warning is issued. If a hurricane warning is issued, this indicates that hurricane winds of 74 mph and higher are expected, and/or any combination or dangerously high water and rough seas are expected. When a hurricane warning is announced, hurricane conditions are considered imminent. It is of the utmost importance that ALL precautionary measures and actions be instituted immediately for the protection of life and property.

12 | ELEVATE [ JUNE 2021 ]

STORM PREP As a property manager, you might be the only one educating your owners and occupants on what do in case a hurricane threatens. Remember to share these important tips:

Research updated evacuation routes and shelters

(including pet-friendly shelters). Gather together necessary supplies like bottled water, snacks, first-aid kit, flashlights and batteries. Adequately prepare all properties (including vacant properties), and keep items such as real estate signs or patio furniture stored as they can become projectiles during a storm. Update personnel records – distribute an emergency contact list for your staff and ask tenants for their current contact information. Confirm property insurance records are current, and rental insurance for occupants if your business requires the same. Have a plan to manage your business, and your staff should you be impacted, and communicate updates on your website.

AFTER THE STORM Visually inspect properties for damage only

after the storm has passed and there is no risk of downed power lines, flooding, or other dangers. Stay safe! Communicate with occupants by checking on their safety and address concerns. If there are visual damages, ask occupants to email visual assessments for owners. If the property is unoccupied, have visual assessments sent to property owners as needed. Communicate with owners, advising assessment results and contact their insurance company.

INSURANCE CLAIMS Dealing with Insurance claims can be tricky. Regardless of whether you have a power of attorney for your owner, consult with your attorney on whether you should negotiate or settle the owner’s property insurance claim with their insurer. Don’t sign any documents that should be sent to the owner outside of your attorneys advice. •

RASM enables you to Reach Further.TM We provide a comprehensive suite of communications to keep you informed about market trends in residential real estate, member spotlights, advocacy issues and networking events.

MyRASM Portal at MyRASM.com Located on the upper right corner of our website, the password-protected portal is your personalized home page to all things RASM, including: • Your Member Profile • Calendar of Events and Classes • Searchable Member Directory • Online Orders • Committee History • RASM Videos • And more!

WEBINAR JUL

10 - 11 AM Reach Further with RASM’s Property Management Council. The mission of the Property Management Council (PMC) is to create a strong network of connected and well-educated property managers in Sarasota and Manatee counties who uphold the REALTOR® Code of Ethics through a high standard of professionalism.

LinkedIn REALTOR® Association of Sarasota and Manatee

HURRICANE PREPAREDNESS: YOUR ESSENTIAL GUIDE MyRASM.com

Check out our calendar through the MyRASM Portal to stay aware of upcoming events and courses. Visit: myrasm.com/calendar.

Facebook @SarasotaRealtors

Use our website Be prepared this as your go-toseason. hub for all information.

Hurricanes are strong storms that can be life-threatening as well as cause serious hazards such as flooding, storm surge, high winds and tornadoes. Be prepared this season with these tips from our panelists on how to prepare your office and your properties before the storm and what steps to take after the storm.

______ Panelists: Peter Pike, Pike Law Firm Jacob Wilcox, Junkluggers of Sarasota Margaret Galewski, Galezano Insurance Bree Carotti, Carotti Engineering

FREE!

$25/year for REALTORS® $25/year for Business Partners.

MyRASM.com/PMC Denise Ricciotti propertymanagers@myrasm.com (941) 952-3404

REALTOR® ATTORNEY JOINT COMMITTEE

Zoned Out: Property Owners Do Not Have Constitutional Right to Preserve Zoning Designation By: Ben Sorrell, Esq. Associate Attorney, Syprett Meshad, P.A.

s you may know, four petitions have been submitted to Sarasota County seeking amendments to the County’s Comprehensive Plan for development on Siesta Key. The proposals ask the Commission to change the future land use for the areas in question to allow for more dense development by expanding the current height and density restrictions. This begs the question: what rights do the neighboring landowners have in preserving the current zoning designation?

ZONING DESIGNATIONS Put simply, Federal Courts throughout Florida have held that property owners do not have a vested constitutional right that a particular zoning designation remain constant, whether that be their own property’s designation or that of a neighboring property.1 Local authorities enact and modify zoning ordinances under its police powers. Thus, zoning authorities pretty much have free reign to change a property’s zoning designation (on its own or via an application by a property owner) as long as the change is substantially related to the promotion of the public health, safety, morals or general welfare of the community.2 Because zoning is a legislative function, courts will rarely disturb the local zoning authority’s findings unless it can be proven that the zoning authority acted arbitrarily or capriciously in approving or denying a zoning request.

RE-ZONING In an old Florida Supreme Court case,3 similar to the situation evolving in Siesta Key, a property owner sought to amend the City of Miami’s comprehensive plan to allow for the construction of multi-unit residences. The property had previously been vacant and zoned single-family. Neighboring landowners objected to this re-zone by arguing the amendment to 14 | ELEVATE [ JUNE 2021 ]

the comprehensive plan was invalid because it resulted in alleged depreciation in value of their neighboring residence. The Court rejected this argument recognizing that local zoning authorities have broad discretion to re-zone lands and stated the general rule that neighboring property owners have no vested right in adjoining land use designations. Whether the applications submitted to the County will be successful remains to be seen, and opposition is already fierce, but the basic criteria set forth herein will apply to the County’s ultimate decision. • Sources:

1 | Sarasota County v. Walker, 144 So. 2d 345, 348 (Fla. 2d DCA 1962)

(“No one has a vested right to require a zoning classification to remain constant, especially in an area of growth and changed conditions.”); Villas of Lake Jackson, Ltd. v. Leon County, 884 F. Supp. 1544, 1567 (N.D. Fla. 1995); McGee v. City of Cocoa, 168 So. 2d 766, 769 (Fla. 2d DCA 1964) (“vested rights in a particular zoning ordinance do not accrue to neighboring owners.”); City of Lauderdale Lakes v. Corn, 427 So. 2d 239, 243 (Fla. 4th DCA 1983) (“[a]n owner of property acquires no vested rights in the continuation of existing zoning or land use regulations as to such property”); Charlotte County v. Vetter, 863 So. 2d 465, 469 (Fla. 2d DCA 2004) (“the purchase of land does not create a right to rely on the existing zoning.”); 2 | Florida E. Coast Ry. Co. v. City of W. Palm Beach, 266 F.3d 1324, 1329 (11th Cir. 2001); Davis v. Sails, 318 So. 2d 214, 217 (Fla. 1st DCA 1975). 3 | Oka v. Cole, 145 So.2d 233 (Fla. 1962). This article is meant for educational purposes only. It is not intended to serve as legal advice and should not be used as a substitute for consultation with an attorney.

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GOVERNMENT AFFAIRS

New Vacation Rental Rules & NAR Addresses 1031-Exchanges By: Max Brandow, RASM Government Affairs Director

ast month, the city of Sarasota finalized rules pertaining to vacation rental properties on homes in the city that reside on barrier islands (such as Lido, Bird Key, St. Armands Circle, and northern portions of Siesta Key). The city passed rules in response to a growth of what some residents allege as “Hotel Houses.” RASM was involved throughout the ordinance writing process to ensure the rules created the least amount of burden as possible for property owners. The ordinance in its original form called for hefty fines, numerous inspections, unreasonable duties on property owners, and excessive and unnecessary safety requirements. While we argued throughout the process that this ordinance would be unnecessary if the city enforced its current codes and rules (noise ordinances, trash ordinances, parking, etc..), the Commission was intent on moving forward. Luckily, RASM along with a handful of vacation rental owners, were able to help craft the final product into a workable ordinance for property owners.

DETAILS ON NEW VACATION RENTAL RULES The City Commissioners made slight revisions to the ordinance on second reading, so the final language has not been made public yet, but below are some key provisions to be aware of if you or a client operate a vacation rental in the territory mentioned above. The program is set to start in the beginning of 2022.

Registration program for vacation rentals (less than

one month stay), which includes one-time $250 fee. Initial inspection, then one inspection every four years. Agent or homeowner is responsive to complaints and ability to cure violations within a reasonable time. Standard safety requirements: emergency numbers available, smoke detectors, extinguishers, etc. When city officials release the final language of the ordinance, we will share that information to our membership. If you have any questions or want to talk in more detail, don’t hesitate to reach out to me at 941952-3410; maxwell@myrasm.com. 16 | ELEVATE [ JUNE 2021 ]

NAR COUNTERS PROPOSAL LIMITING 1031-EXCHANGES TO $500K Under President Biden’s proposal, 1031 like-kind exchanges only defer $500,000 from taxation. NAR says not to panic, though. There’s time before any decisions are made. President Biden’s recent tax proposal includes a $500,000 limit on the amount of deferred gain from Section 1031 like-kind exchanges. If the proposal becomes part of the official package that moves through Congress, it could present adverse consequences for communities and their economic development, according to Evan Liddiard, director of federal taxation for the National Association of Realtors® (NAR). Liddiard spoke during the Commercial Federal Policy Meeting at the virtual 2021 Realtors® Legislative Meetings on Thursday. Section 1031 allows investors to defer paying capital gains taxes on the exchange of one investment property if it’s replaced for another property of “like-kind.” President Biden originally proposed during his campaign to do away with Section 1031 like-kind exchanges. “We’ve been watching this for months now,” said Liddiard. “We’re not panicking, because we still have a long way to go before the proposal moves anywhere.” That said, NAR and other members of the Real Estate Like-Kind Coalition are redoubling their efforts to inform members of congress about the mistake that would result from limiting like-kind exchanges. The organizations have already “had many discussions about the issue with members of Congress, especially on the Ways and Means Committee and the Finance Committee,” he added. “We keep telling them that most 1031 deals are for mom and pops,” Liddiard said. “Their reaction has been, ‘Then we’ll limit them to $500,000.’ They think that’s going to be the answer. But it’s the big deals – the ones over that amount and many more times that amount – that have the potential to create the most jobs and do the most transformational work in cities and communities.” The prospect that this move could lead to more draconian changes also concerns Liddiard. “There’s always the ‘camel’s nose under the tent’ idea,” he said. “They put a $500,000 cap on it this year. Next year they come back and lower it again. Then finally they take it away altogether.” In addition to meeting with representatives and senators, NAR is requesting examples from members about the benefits of 1031s, Liddiard said. • Source: 1 | National Association of Realtors® (NAR) 2 | © 2021 Florida Realtors® 3 | Lynn Ettinger

MARKET ANALYSIS

Single-Family Median Price Breaks $400,000 in Manatee County By: Gina White, RASM Communications and Marketing Director

he Sarasota and Manatee housing market continues the trend of more home sales and rising prices in April 2021. According to data from Florida REALTORS® and compiled by the REALTOR® Association of Sarasota and Manatee (RASM), April reported more sales, more new listings, and record-high prices. This time last year, Governor DeSantis issued a statewide stay-at-home order on April 1, 2020, which lasted through the month. The housing market experienced a “pause” in activity, affecting sales, new listings, and pending sales. Compared to today’s hot real estate market, April 2021 shows some significant year-over-year increases for closed sales, pending sales, and new listings. “It’s hard to compare to last year because of the lockdown, but we’re in a historically incredible market regardless. 2021 is turning out to be a fascinating year - an acute shortage of new homes and record migration to our area are driving prices skyward,” said 2021 RASM President Alex Krumm, Broker Owner of NextHome Excellence. “It’s a good year to be a seller.” Closed sales increased year-over-year by 83.7 percent to a total of 2,991 sales this month. In Manatee County, single-family sales increased by 69.7 percent to 847 sales, and condo sales increased by 126.8 percent to 415 sales. In Sarasota County, single-family sales increased by 67.7 percent to 1,060 sales, and condo sales increased by 113.1 percent to 669 sales. Year-to-date in the North Port-Sarasota-Bradenton MSA, single-family closed sales increased by 39.2 percent to 6,531 sales, and condo closed sales have increased by 58.3 percent to 3,854 sales. Buyer demand and low supply continue to drive up median sales prices in both counties. In Manatee County, the median price for single-family homes surpassed $400,000 for the first time, reaching a median price of $405,000 in April 2021, a 19.1 percent increase from last year. In Sarasota County, the median sales price for single-family homes was $380,000 in

April, a year-over-year increase of 21.3 percent. As for condos, the median sales price is $235,000 in Manatee and $310,000 in Sarasota. According to the North Port-Sarasota-Bradenton MSA reports, the dollar volume for all sales closed in April 2021 increased year-over-year by 137.6 percent to $1.1 billion for single-family homes, and by 269 percent to $545.8 million for condos. On the supply side, the combined inventory of both property types in both counties decreased yearover-year by 75.5 percent. The month’s supply of inventory for single-family homes stayed below one month in April, with an 80 percent decrease to 0.7 months in Sarasota, and an 81.8 percent decrease to 0.6 months in Manatee. Condo inventory decreased by 80.4 percent to a 0.9-month supply in Sarasota and dropped by 84.1 percent to 0.7 months in Manatee County. “Things are looking good for sellers - they’re able to realize far more this year than they were last and can often dictate the terms of the sale. Buyers, on the other hand, are challenged and should be prepared to compete hard for a seller’s attention,” added Krumm. “Half of all homes are selling in eight days or less. This means multiple offers, contracts over list price, and tons of activity are the norm.” The median time from listing date to contract date continues to shrink each month. With low inventory and increased competition, homes are selling up to 76 percent faster than this time last year. Combined for the two counties in April 2021, the reported median time to contract was 7 days for single-family homes and 11 days for condos. The total number of pending sales across the twocounty market increased by 99.2 percent, a complete rebound from the decline in pending sales during the April 2020 lockdown. For single-family homes, pending sales increased by 66.6 percent in Manatee and by 81.8 percent in Sarasota. For the condo market, pending sales increased by 184.3 percent in Sarasota, and by 146.3 percent in Manatee. Monthly reports are provided by Florida REALTORS® with data compiled from Stellar MLS. For comprehensive statistics dating back to 2005, visit www.MyRASM.com/statistics. •

myRASM.com | 17

Monthly Market Summary - April 2021 Single-Family Homes Sarasota County April 2021

April 2020

Percent Change Year-over-Year

1,060

632

67.7%

450

199

126.1%

Median Sale Price

$380,000

$313,250

21.3%

Average Sale Price

$609,799

$435,531

40.0%

$646.4 Million

$275.3 Million

134.8%

Med. Pct. of Orig. List Price Received

100.0%

96.5%

3.6%

Median Time to Contract

8 Days

33 Days

-75.8%

Median Time to Sale

54 Days

77 Days

-29.9%

989

544

81.8%

New Listings

1,020

550

85.5%

Pending Inventory

1,621

858

88.9%

Inventory (Active Listings)

660

2,532

-73.9%

Months Supply of Inventory

0.7

3.5

-80.0%

Closed Sales Paid in Cash

Dollar Volume

New Pending Sales

1,400

2017

2018

2019

2020

Closed Sales

1,200 1,000 800 600 400 200

Median Sale Price

0 $400K $350K $300K $250K $200K $150K $100K $50K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

4,000

Inventory

3,500 3,000 2,500 2,000 1,500 1,000 500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2017

2018

2019

2020

18 |byELEVATE [ JUNEwith 2021 Produced Florida REALTORS® data]provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Friday, May 21, 2021. Next data release is Tuesday, June 22, 2021.

Monthly Market Summary - April 2021 Single-Family Homes Manatee County April 2021

April 2020

Percent Change Year-over-Year

847

499

69.7%

320

120

166.7%

Median Sale Price

$405,000

$340,000

19.1%

Average Sale Price

$578,162

$406,699

42.2%

$489.7 Million

$202.9 Million

141.3%

Med. Pct. of Orig. List Price Received

100.0%

97.2%

2.9%

Median Time to Contract

7 Days

26 Days

-73.1%

Median Time to Sale

52 Days

73 Days

-28.8%

New Pending Sales

733

440

66.6%

New Listings

797

457

74.4%

1,167

676

72.6%

Inventory (Active Listings)

444

1,851

-76.0%

Months Supply of Inventory

0.6

3.3

-81.8%

Closed Sales Paid in Cash

Dollar Volume

Pending Inventory

1,000

2017

2018

2019

2020

Closed Sales

800 600 400 200 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

Median Sale Price

$500K $400K $300K $200K

$100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

Inventory

3,000 2,500 2,000 1,500 1,000 500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2017

2018

2019

2020

myRASM.com | 19

Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month. Data released on Friday, May 21, 2021. Next data release is Tuesday, June 22, 2021.

Monthly Market Summary - April 2021 Townhouses and Condos Sarasota County April 2021

April 2020

Percent Change Year-over-Year

669

314

113.1%

405

151

168.2%

Median Sale Price

$310,000

$234,863

32.0%

Average Sale Price

$627,776

$333,107

88.5%

$420.0 Million

$104.6 Million

301.5%

99.0%

95.1%

4.1%

Median Time to Contract

11 Days

38 Days

-71.1%

Median Time to Sale

59 Days

89 Days

-33.7%

New Pending Sales

580

204

184.3%

New Listings

531

282

88.3%

1,004

459

118.7%

Inventory (Active Listings)

415

1,633

-74.6%

Months Supply of Inventory

0.9

4.6

-80.4%

Closed Sales Paid in Cash

Dollar Volume Med. Pct. of Orig. List Price Received

Closed Sales

Pending Inventory

800 700 600 500 400 300 200 100 0

2017

2018

2019

2020

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

Median Sale Price

$350K $300K $250K $200K $150K

$100K $50K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

Inventory

2,500 2,000 1,500 1,000

500 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2017

20 | ELEVATE [ JUNE 2021 ]

2018

2019

2020

Monthly Market Summary - April 2021 Townhouses and Condos Manatee County April 2021

April 2020

Percent Change Year-over-Year

415

183

126.8%

204

121.7%

Median Sale Price

$235,000

$212,000

10.8%

Average Sale Price

$303,121

$236,764

28.0%

$125.8 Million

$43.3 Million

190.3%

99.9%

95.1%

5.0%

Median Time to Contract

11 Days

41 Days

-73.2%

Median Time to Sale

54 Days

89 Days

-39.3%

New Pending Sales

335

136

146.3%

New Listings

323

162

99.4%

Pending Inventory

469

219

114.2%

Inventory (Active Listings)

203

1,001

-79.7%

Months Supply of Inventory

0.7

4.4

-84.1%

Closed Sales Paid in Cash

Dollar Volume Med. Pct. of Orig. List Price Received

600

2017

2018

2019

2020

Closed Sales

500 400 300 200 100 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

Median Sale Price

$300K $250K $200K $150K $100K $50K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

Inventory

1,200 1,000 800 600 400 200 0

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2017

2018

2019

2020

myRASM.com | 21

RASM NEWS

REALTOR® Association Begins Construction on Manatee Ave. Building

fter nearly a year of planning, architectural design evolutions, and a delayed permitting process, the REALTOR® Association of Sarasota and Manatee (RASM) has officially started construction to renovate the building at 2901 Manatee Avenue in Bradenton. The renovation project began on April 22, 2021, at a ceremonial “wall-breaking” event. Once completed, the building will be used as a member service center in Manatee County, in addition to the existing facility on Cattlemen Road in Sarasota. Representatives from RASM and Halfacre Construction Company, along with the project

architect helped kick off the construction project with a ceremonial smashing of an interior wall. “Today is a phenomenal day for the REALTOR® Association of Sarasota and Manatee with the official start of construction on our north member facility. This project helps us extend our mission of ‘Reaching Further;’ in which, poetically, the future home for our Manatee County RASM members is on the same site as the old Manatee Association of Realtors®. After this major renovation, it will be at once both familiar and new to our Manatee members,” said Alex Krumm, 2021 President of the REALTOR® Association of Sarasota and Manatee. RASM acquired the building on May 6, 2020, and has since been working with Suarez Architecture and Halfacre Construction to develop design plans that will completely transform the building into a first-class facility. The renovation plans include full demolition of the inside of the building; making updates to the plumbing, raising the roof, rearranging walls, and installing new floors along with exterior modifications and landscaping. Designed by Javi Suarez of Suarez Architecture, the 7,200-square-foot structure will house offices, two meeting rooms, an auditorium, a central lobby, and a member store. Renovations are expected to be completed in eight months, as long as that there are no delays in construction. “We’ve gone through quite a journey to get to this day. It started many years ago with a plan to build new, and after construction prices started to go up,

we decided to take a different path by renovating an existing building,” added David Clapp, Chair of the North Building Task Force and 2020 RASM President. “We found this building in October of 2019 and got to work. After several months to close the sale, a few more months to finalize our design plans, and some additional delays to get approved by the City, we are certainly pleased to get to this point. On top of all that, we still expect to save over $1 million by renovating this building rather than what we would’ve spent on building a brand new facility. The end result will be the same, the inside of this building will be all brand new. Our members will be proud of this new facility.” The building will become the second, full-sized RASM member facility, serving Realtor® members and the business community in the region. In 2013, Halfacre Construction Company built RASM’s Sarasota site at 2320 Cattlemen Road. •

YOUNG PROFESSIONALS NETWORK

Sell Yourself with Sincerity By: Nathan Butrum Realtor®, NextHome Excellence

ave you ever convinced someone to do something that they didn’t necessarily want to do, but they did it anyway? You could blindfold me and I would say that 100 percent of you would raise your hands.

SELL YOURSELF Think about it, who is that person in your life that just exudes charisma and seems to get their way all the time without even asking? I know there’s at least one, it may be you! How do you, or they, do it? Is it some special tonic you drink in the morning, some Felix Felicis, or other luck potion? Something about it does seem to be magic in a way, but for us mortals, it’s really quite simple to figure out, yet immeasurably hard to achieve on a constant basis. Ready? You are selling YOURSELF. Literally, with every action you take every day you are branding and selling yourself to those around you. Your peers, friends, family, and potential customers. So, how do you do it effectively? Every day you’re using non-sales selling to move people to do what you want. In other words, benign manipulation. You move or manipulate pieces on a chessboard to win, right? Same in life, don’t be afraid of the word. Everything you do involves finding the leverage or motivator of the other person to move them and get them to do what needs to be done. So guess what? You’re a salesperson, no matter your job! Did you taste that? Yuck! Such a slimy word, salesperson. Get used to it and swallow it along with your pride sometimes because newsflash, it’s not just about you!

SERVICE, HONESTY & TRANSPARENCY To be the best in the modern world, it’s no longer about hoarding information and beating people with how “great“ you are, it’s about service, honesty, and transparency. It’s about having all the knowledge or

24 | ELEVATE [ JUNE 2021 ]

finding it out, yet being so comfortable sharing it to make everyone around you better. That truly elevates you to another playing field. In all aspects of the real estate profession and beyond, you must have a servant’s heart and truly care about, people and who you’re working with, even the Karen’s, or be good at acting the part. This is an excellent way of moving people because they want to feel like they’re important to you, and they should be! This is why you must remove the word “No” from your vocabulary. Take it out, it doesn’t exist. You don’t like it being told to you, so why would anyone else? Instead, agree with their ideas and then improve, adapt, and give them credit to keep going along in the direction YOU want it to go. Rejection is hard for a lot of people to take gracefully and you might lose someone in the very beginning with your opposing language. We all want to do business with people we know, like, and…….ahhhhh, you get it now!

ADDING VALUE Lastly, if you don’t add value then what are you doing? What is your worth you’re providing to persuade someone to work with you? Go back to that person in your life, do you believe if you were to ask them something, that they would actually care and give you some advice or help? Is that how you interact with others? What about your customers? Author Douglas Adams is quoted as saying “To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.” So, sell yourself sincerely, put your wares on display to the world, and you just might find that true success that’s been perpetually hiding just after that next deal. •

GLOBAL BUSINESS COUNCIL

International Real Estate Rebounding By: Dave Swenson, Broker-Owner, 1st Premier International Properties

s a member of the Global Business Council and a 2021 committee member, I have been watching as things are slowly changing around the world in the international real estate sphere. What we are starting to see is a slow return to “normal.” While we know that the “new normal” may be quite different, Realtors® and real estate associates around the world understand the benefits of meeting up in person to learn, network, and reconnect with their fellow practitioners. Locally, with the RASM GBC and your annual investment of $25, you get a wealth of learning opportunities, specialty classes, webinars, Zoom meetings, and networking events (soon) that will open up to you to grow your international real estate related business.

GBC SPOTLIGHT SERIES Travel the world through the GBC Global Spotlight Series. This year, we will take you to countries across the globe through Zoom webinars to explore their history and culture, understand how their real estate market works, and learn how to make connections. Spain, March 30, 2:30 – 4 p.m.* Colombia, April 22, 2:30 – 4 p.m.* Hungary, May 27, 2:30 – 4 p.m.* Panama, August 19, 2:30 – 4 p.m. Netherlands, September 16, 2:30 – 4 p.m. Bahamas, October 28, 2:30 – 4 p.m. *To view the past spotlight series recordings, visit https://youtu.be/Cks_W7NwGmo.

INTERNATIONAL EVENTS As a member, you will have access to links to upcoming international events in France, Uzbekistan, Germany, Spain, Portugal, Canada, and of course, the U.S. Going to these events will help you to connect to the worldwide community of real estate professionals

and it will open your mind to the global opportunities that people are now looking to enjoy. We are also looking at creative ways to introduce our members to the various cultures of our international friends who live and work with us. In fact, many of our GBC members are either extensive travelers, or they were born abroad, and they now call the Suncoast their home, and they have the title of Realtor®.

JOINING THE GBC While you may think that being a part of the GBC is not relevant to you, did you know that about 7 percent of all international buyer purchases in Florida were in our market area? There are also international sellers who may be looking to sell their properties on the Suncoast. Ultimately, as a Realtor®, it is beneficial to have the additional training, information, and networking opportunities that being an active member of the Global Business Council at RASM will help. So as the world begins to relax its travel restrictions - and things begin to open up again in the upcoming year - will you be ready to help them with their dream destinations? Whether it is someone looking to invest abroad for retirement, or just for a second home to enjoy, be prepared to help them navigate through their real estate concerns. Join us on the GBC... it is the best investment of $25 you will ever make in your profession! • myRASM.com | 25

RASM NEWS

Reach Out and Reach Further With a RASM Ambassador

ack in 2019, the Member Engagement Committee was tasked with “implementing a plan to promote the value of RASM to brokerages.” We all understand the importance of member-to-member engagement, and thus formed an Ambassador Program.

CONNECT WITH EACH OTHER Early in the program’s development, members were identified and attended a special training to become official Ambassador of RASM. Of course, 2020 created some new challenges for our Ambassadors. As RASM starts to re-open and opportunities to connect with each other get back to pre-pandemic times, we are excited to increase the effectiveness of our Ambassador program to better serve you, our members.

WHAT IS AN AMBASSADOR? RASM Ambassadors are community volunteers who are passionate about the REALTOR® profession and who firmly believe in the service of the REALTOR® Association of Sarasota and Manatee (RASM). As representatives of RASM, the primary purpose of the Ambassador program is to increase awareness of RASM’s resources, programs, and services. Ambassadors serve as a point of contact for members on behalf of the Association, ensuring that members are aware of RASM’s value and where to direct them when they have questions.

THE GOAL OF THIS AMBASSADOR PROGRAM IS TO:

Equip Ambassadors with the skills and knowledge needed to confidently speak to RASM’s initiatives and the value of membership.

Cultivate a supportive Ambassador community with opportunities to connect with each other.

Invest and recognize RASM’s most active and loyal members.

Increase overall awareness about what RASM can do for its members.

MEET OUR AMBASSADORS The following RASM members have committed to their role as an Ambassador. If you’re looking for more information about RASM, feel free to Reach Out and Reach Further with one of these RASM Ambassadors! Bonnie Allen, Berkshire Hathaway HomeServices Florida Realty Alan Atchley, Better Homes & Gardens Real Estate Atchley Properties Phillip Barrett, Barrett Realty, Inc. Elizabeth Beckert, Sarasota Global Realty Jessica Bow, RE/MAX Platinum Realty Michael Bruno, Michael Saunders & Company Julianna Burns, Berkshire Hathaway HomeServices Florida Realty

TESTIMONIALS FROM OUR RASM AMBASSADORS “Having a core of people who are already involved and committed to RASM to help greet new members at events, post on their own Social Media, and contribute at Mastermind events was something that I thought would have a positive impact. Having been new to the area (and the country) when I started, I know how daunting it can be for a new member. I wanted to help others in the same position,” Sharon Gould. 26 | ELEVATE [ JUNE 2021 ]

“I am passionate about the real estate industry and our association, and I am a big believer of giving back. As an Ambassador for RASM, I hope to be a “voice” to share how important our association is to the Realtors® and to the community,” Michelle Crabtree.

Andrea Capek, Exit King Realty Jody Carlson, Keller Williams Island Life Re Etta Carter, Coldwell Banker Realty Kathleen Cintron, Coldwell Banker Realty David Clapp, RE/MAX Alliance Group Daniel Corman, EXP Realty LLC Michelle Crabtree, Premier Sothebys Intl Realty Patricia Dempsey, Keller Williams Classic Group Tiffany Dodd, Fine Properties Ann Edwards, KW Suncoast Linda Formella, Michael Saunders & Company Andrew Garcia, Keller Williams On The Water William Geller, RE/MAX Platinum Realty Jennifer Gibson, Coldwell Banker Realty Sharon Gould, Michael Saunders & Company Melinda Gray, Michael Saunders & Company Shana Hamel, Key Solutions Real Estate Group Jami Herter, Berkshire Hathaway HomeServices Florida Realty Elise Jakub, Florida SunCoast Real Estate Kimberly Jatich, Quartz Coast Realty Inc. Colette Jay, Horizon Realty International Lori Jones, Michael Saunders & Company Valerie Jones, Preferred Shore Alex Krumm, NextHome Excellence Anita Lambert, Premier Sothebys Intl Realty Jennifer Loose, RoseBay International, Inc. Brian McGreevy, Sarasota Home Realty Julia Montei, Coldwell Banker Realty Mary Northrup, Premier Sothebys Intl Realty Greg Owens, Keller Williams On The Water Denise Oyler, Berkshire Hathaway HomeServices Florida Realty Maryellen Paterson, Premier Sothebys Intl Realty Peter Pike, Peter Pike Lic. R.E. Broker Diane Ragsdale, Coldwell Banker Realty Gloria Reber, Premier Sothebys Intl Realty Debi Reynolds, Florida SunCoast Real Estate Joyce Steward, Joyce Marie Steward R E Broker Dennis Suite, Keller Williams On The Water Curtis Tirey, Keller Williams On The Water Guia Tomelden-Dorion, Berkshire Hathaway HomeServices Florida Realty

“I’ve been asked questions about what’s going on at the association for years… but when I heard of the Ambassador Program, I thought what an incredible opportunity to share so much more, current activities and functions, opportunities for growth and education and where to find what!” Mike Bruno.

Tony Veldkamp, SVN Commercial Advisory Group Adele Walker, Exit King Realty Harvey Wasserman, Harvey Wasserman & Company Real Estate Gloria Waters, Berkshire Hathaway HomeServices Florida Realty Selina Wiggins, Coldwell Banker Realty Gary Wilkinson, Veterans Realty Inc. Tatiana Zucco, Preferred Shore

“I believe it is important for our members to know how much the association does for them and how vital it is for industry. Being an Ambassador has given me the opportunity to share the knowledge I have gained as a volunteer for the association,” Greg Owens. •

RASM NEWS

Help Local Families & Children by Donating These Necessary Items By: Bailey Dempsey, RASM Community Outreach Chair

oin RASM as we partner with Children First to be a lifeline for their families during our Hygiene Supply Drive! Your support of Children First truly makes an impact in the lives of vulnerable children and families. Thanks to you, our local children will grow and learn in a nurturing environment that prepares them for kindergarten and beyond! You can support this cause by donating some of the following items. We encourage you to work within your offices to collect these items throughout the summer. RASM offices will serve as a drop-off location for these supplies. Stop by RASM South to drop off your collected goods. If your office would like to participate, please visit myrasm.com/children.

28 | ELEVATE [ JUNE 2021 ]

HYGIENE ITEMS NEEDED Children First provides every child who attends many basic hygiene essentials daily across their 15 locations. This includes toothbrushes, toothpaste, deodorant, and soap for handwashing.

Deodorant Soap Adult & Child Shampoo Adult & Child Toothpaste Adult & Child Toothbrushes Shaving Cream All donations can be dropped off at RASM South. Please contact outreach@myrasm.com if you have any questions. •

NEIGHBORHOOD SPOTLIGHT

Palma Sola Trace By: Kathy Cahill, Realtor®, Coldwell Banker Residential Real Estate

ocated in West Bradenton, Palma Sola Trace is a collection of homes, condominiums, and townhouses that combines convenience with a great quality of life developed by Taylor Morrison. It all began with the Palma Sola Golf Club in 1968. This quickly became a hit with golfers and one of the best places to live in West Bradenton. It remained that way for nearly 36 years and in 2005 and 2006 a brandnew planned community began construction, today known as Palma Sola Trace. The community is a mix of 546 condominiums, villas, and single-family homes. During construction in the community, a worker laying sewer pipes uncovered a 6-foot tusk, a 5-foot thigh bone, and a jawbone belonging to a Columbian mammoth, a larger but less-hairy version of the woolly mammoth, which is displayed in Bradenton’s South Florida Museum.

Palma Sola Trace is a maintenance-free, beautifully landscaped community with native plants, flowers shrubs, trees, and many small ponds throughout. It features a lagoon-style pool, fitness center, and a community room, which is an excellent place to enjoy the Palma Sola Trace lifestyle. This active community hosts everything from book clubs, yoga, parties, and holiday activities. It’s the ideal lifestyle for either the sports enthusiast or nature-seeking adventurist alike. Located just 3 miles to the world-famous white sandy beaches, a block from Palma Sola Bay, and walking distance to several shops and restaurants. It also located within close proximity to several golf courses, the IMG Academy, and the Cortez Fishing Village. •

myRASM.com | 29

JUNE 2021

CALENDAR OF EVENTS FRIDAY, JUNE 18

THURSDAY, JUNE 3 9:00 a.m.

Newly Licensed? Now What? [ Hybrid ]

1:00 p.m.

Completing a Effective Purchase and Sales Contract [ Hybrid ]

9:00 a.m.

CREA Marketplace [ Hybrid ]

MONDAY, JUNE 21 8:00 a.m.

GRI 202 (Day 1) [ South ]

FRIDAY, JUNE 4 9:00 a.m.

CREA Marketplace [ Hybrid ]

TUESDAY, JUNE 22

9:30 a.m.

The Draw of the Consumer [ Online ]

8:00 a.m.

WEDNESDAY, JUNE 23

GRI 201 (Day 1) [ South ]

9:00 a.m.

Introduction to Contracts [ Online ]

1:30 p.m.

GBC: Immigration in the PostCOVID World [ Online ]

TUESDAY, JUNE 8 8:00 a.m.

THURSDAY, JUNE 24

GRI 201 (Day 2) [ South ]

1:00 p.m.

WEDNESDAY, JUNE 9 1:30 p.m.

Making the Most of Open Houses [ Hybrid ]

Top Producer Panel: New Construction [ Hybrid ]

FRIDAY, JUNE 25 9:00 a.m.

CREA Marketplace [ Hybrid ]

THURSDAY, JUNE 10 9:00 a.m.

Mastering the Real Estate Agent Role in the Appraisal Process [ Online ]

MONDAY, JUNE 28 9:00 a.m.

Commercial Core Law [ Hybrid ]

1:00 p.m.

Residential Investment Analysis [ Hybrid ]

FRIDAY, JUNE 11 9:00 a.m.

CREA Marketplace [ Hybrid ]

1:00 p.m.

Kiss Bow or Shake Hands [ South ]

TUESDAY, JUNE 15 11:30 a.m.

CREA Member Meeting [ Online ]

1:00 p.m.

Code of Ethics [ Online ]

2:00 p.m.

PMC: Security Deposits [ Online ]

TUESDAY, JUNE 29 10:30 a.m. GBC: Top Considerations for Non-Residents Investing Florida Property [ Online ]

WEDNESDAY, JUNE 30 9:00 a.m. PSA: Pricing Strategy Advisor [ Hybrid ] 10:00 a.m. RPR Commercial: Properties, Data and Analytics [ Online ]

THURSDAY, JUNE 17 1:00 p.m.

New Member Orientation [ Online ]

30 | ELEVATE [ JUNE 2021 ]

9:00 a.m.

THURSDAY, JULY 1 10:00 a.m. PMC: Hurricane Preparedness: Your Essential Guide [ Online ]

CREA Marketplace [ Hybrid ]

WEDNESDAY, JULY 7 10:00 a.m. Ask the Attorney: Permits [ Hybrid ]

FRIDAY, JULY 11 9:00 a.m.

MONDAY, JUNE 7 8:00 a.m.

GRI 202 (Day 2) [ South ]

FRIDAY, JULY 2

CREA Marketplace [ Hybrid ]

WEDNESDAY, JULY 14 1:30 p.m.

Qualifying Buyers and Sellers [ Online ]

THURSDAY, JULY 15 1:00 p.m.

GBC: Go Global Jumpstart Your International Business [ Hybrid ]

TUESDAY, JULY 20 2:00 p.m. PMC: Evictions [ Online ]

MONDAY, JULY 26 8:00 a.m. GRI 301 (Day 1 of 2) [ South ]

TUESDAY, JULY 27 8:00 a.m. GRI 301 (Day 2 of 2) [ South ]

THURSDAY, JULY 29 9:00 a.m. RSPS [ Hybrid ]

Advanced registration is requested. See the latest event calendar at: myrasm. com/calendar CALENDAR KEY [ South ] 2320 Cattlemen Road, Sarasota, FL 34232 [ Hybrid ] Take class online or at RASM South [ Online ] Class is only offered through webinar

UPCOMING CLASSES UPCOMING CLASSES

MAKING THE MOST OF OPEN HOUSES

Learn more at myrasm.com/calendar to register.

NEWLY LICENSED? NOW WHAT? Thursday, June 3

9:00 a.m. - noon

[ Hybrid ]

You have done it. You have passed a classroom and state exam that allows you to now practice real estate. So, what is next? This course has been designed to set you up to succeed by answering some of the most important “What’s next?” questions. Members $15. 3 CE HRS.

COMPLETING AN EFFECTIVE PURCHASE AND SALES CONTRACT Thursday, June 3

1:00 - 5:00 p.m.

[ Hybrid ]

The Sales Contract is the ultimate destination - the culmination of the Realtors® expertise with the customer’s binding agreement. In recognition of the full power it carries, this course was designed for real estate professionals to polish up their process of completing a contract from the first word to the last signature. Students will also learn to view the contract as an influential instrument to aid in closing, while also learning how to minimize incidence of litigation. Members $20. 4 CE HRS.

THE DRAW OF THE CONSUMER Friday, June 4

9:30 a.m. – 11:30 a.m.

[ Online ]

The author of this course wanted to understand the “draw” of the consumer to the iBuyer business model. The information garnered in this course provides insight into the iBuyer concept as well as the value you add to every transaction. Members $10. 2 CE HRS.

GRI 201 Mon., June 7 - Tues., June 8

8:00 - 5:30 p.m.

[ South ]

In GRI 201, you will learn the skills to create a personal promotion plan that is both effective and lasting. Sales and Marketing are discussed in relation to the buying and selling of real estate by demonstrating communication models that gain appointments, listings, and answer listing objections. Members $30. 8 CE HRS.

Wednesday, June 9

1:30 a.m. - 3:30 p.m.

[ Hybrid ]

This course is designed to equip the new and experienced associates ability to conduct an engaging and effective open house. The course emphasizes how to engage the visitor, determine their needs, build their trust and obtain a commitment to follow up. Members $5.

NEW MEMBER ORIENTATION Thursday, June 17

1:00 – 4:00 p.m.

[ Online ]

Learn how to use your body language for professional success. understand how to read body language and how to use the information to your personal and career advantage. An agent who knows what behavior to watch for is a more perceptive agent. A more perceptive agent makes more money. Free. 3 CE HRS.

GRI 202 Mon., June 21 - Tues., June 22 8:00 a.m. - 5:30 p.m. [ South ]

In GRI 202, Technology Tools and Resources will provide you with the technology knowledge and services that will make you stand out from the competition. Consumers have hundreds of opportunities to invest and many times an investor chooses a product because of the knowledge and sales ability of the salesperson. The Investment portion provides an introduction to investment real estate... real estate terminology, taxation, and principles of investing in real estate. Members $30. 8 CE HRS.

INTRO TO CONTRACTS Wednesday, June 23

9:00 a.m. - noon

[ Online ]

A real estate contract is also known as a real estate purchase and sale agreement, and standardized documents that have been approved by the Florida Association of Realtors and the Florida Bar, are generally used. In this class students will be introduced to the basic elements of a real estate contract. Members Free.

[ Continued on page 32 ]

Designation or Certification Courses [South Office ] 2320 Cattlemen Road, Sarasota, FL 34239

[ Goodwill Manasota ] 2705 51st Ave E, Bradenton, FL 34203

myRASM.com | 31

UPCOMING CLASSES CONTINUED MLS REQUIRED CLASSES

COMMERCIAL CORE LAW Monday, June 28

9:00 a.m. - noon

[ Hybrid ]

The course will give a brief overview of commercial transactions vs. residential; discuss commercial real estate agreements; and discuss legal issues unique to commercial transactions. This Class satisfies the DBPR CORE LAW requirement. Members $15. 3 CE HRS.

RESIDENTIAL INVESTMENT ANALYSIS Monday, June 28

1:00 - 3:00 p.m.

[ Hybrid ]

HRS.

TOP CONSIDERATIONS FOR NON-RESIDENTS INVESTING IN FLORIDA REAL PROPERTY 10:30 - 11:30 p.m.

[ Online ]

This presentation will review some of those ramifications, including U.S. federal and state tax issues, and will discuss certain planning techniques that can help foreign persons make informed decisions with respect to their investments in Florida real property. Members Free.

PSA: PRICING STRATEGY ADVISOR Wednesday, June 30

9:00 a.m. - 5:00 p.m.

$30. 7 CE HRS.

HURRICANE PREPAREDNESS: YOUR ESSENTIAL GUIDE 10:00 - 11:00 a.m.

[ Hybrid ]

Hurricanes are strong storms that can be lifethreatening as well as cause serious hazards such as flooding, storm surge, high winds and tornadoes. Be prepared this season with these tips from our panelists on how to prepare your office and your properties before the storm and what steps to take after the storm. Members FREE.

32 | ELEVATE [ JUNE 2021 ]

9:00 a.m. – noon

[ Online ]

This required class teaches every new Stellar MLS subscriber the basics of how to use the Matrix MLS System to power their real estate business. Topics include navigating the system, setting up a property search, direct and auto emails, managing contacts, and personalizing the Matrix system.

MLS COMPLIANCE 101 Multiple Dates

1:00 – 2:15 p.m.

[ Online ]

A key purpose of the MLS is to provide real estate brokerages a mechanism to compensate each other for bringing buyers to each other’s listings. In order for this to work, it is critical that we share accurate data, and additionally, enter listings in a way to maintain the cooperative nature of the MLS. This required class for new subscribers reviews the MLS comprehensive rules and regulations to ensure that all users have access to the best data possible.

MLS ADDING & EDITING LISTINGS [ Hybrid ]

Pricing Strategy Advisor, Mastering the CMA will help real estate professionals improve their skills in pricing residential properties, creating and presenting comparative marketing analyses (CMAs), explaining pricing recommendations, dispelling buyers’ and sellers’ misconceptions and anxieties about pricing strategies, keeping up to date with market developments, and working with appraisers. Members

Thursday, July 1

MLS BASIC Multiple Dates

A good investment is based on a good cash flow and this course will be a thorough study of the cash flow analysis process at the right price. It will start with a basic understanding of the Gross Rent Multiplier to calculating Net Operating Income to finding a property’s return on investment or cash-on-cash return. Members $10. 2 CE

Tuesday, June 29

In-person MLS training classes have been canceled at this time. Live webinars are available for required and elective classes. If you prefer to complete your required education by taking a self-paced online class, please visit learn. stellarmls.com.

Multiple Dates

2:45 – 3:45 p.m.

[ Online ]

This class is mandatory for agents who will be adding and modifying listings in the MLS. We will walk through the process of gathering listing data, entering listings into the MLS systems, adding photos and attachments, and modifying listings. We will also share valuable tips and techniques in the listing entry process. •

PROFESSIONAL DEVELOPMENT

Keep Your Competitive Edge By: Denise Ricciotti, RASM Professional Development Manager

he Realtor® Association of Sarasota and Manatee is dedicated to meeting the needs of your professional development by offering classes and seminars designed to give you the resources needed to stay on top of your business. This summer, RASM has the continuing education classes you need to keep your competitive edge with the topics you care about. Check our calendar daily at myrasm.com for a list of professional development offerings.

REALTORS® NEWLY DESIGNATED & CERTIFIED Accredited Buyer’s Representative (ABR®) Sharadan Michelle Edmonds, Allison James Estates & Homes David Liberatore, Better Homes & Gardens Real Estate Atchley Properties Millicent Dzifa Schandorf-Lartey, NextHome Excellence Delia Valente, Century 21 Beggins Enterprises Argelia Vidal, Coldwell Banker Realty

At Home with Diversity (AHWD) Natalie Ann Benjamin, Berkshire Hathaway HomeServices Florida Realty Tonjah Westerfield, Coldwell Banker Realty C2EX Sandra Allen, Bright Realty Linda K. Formella, Michael Saunders & Company Dwayne A. Frazier, Frazier Realty Group LLC Angela Michelle Riggs, Preferred Shore Graduate, REALTOR® Institute (GRI) Shelley Elaine Panas, Century 21 Beggins Enterprises Isil Gumustas Pollack, Michael Saunders & Co Military Relocation Professional Nicolas Frujani Mora, Downtown Expert Realty LLC Margaret Schneider, Fine Properties Resort & Second Home Property Specialist (RSPS) Sharadan Michelle Edmonds, Allison James Estates & Homes Wendy Lynn, Fine Properties Stacy L. Shamberger, Coldwell Banker Realty Short Sale & Foreclosure Resource Kristy Gentile, RE/MAX Alliance Group Casey Wayne Hackler, EXP Realty LLC Samarra Landry, EXP Realty LLC Seniors Real Estate Specialist® (SRES®) Jeffrey Kent O’Berry, Coldwell Banker Realty •

REALTORS® who LEARN MORE are REALTORS® who EARN MORE

2021 DATES

EARN YOUR GRI 200 SERIES

Essential Real Estate Techniques

Your clients are more sophisticated than ever, requiring you to perform at a

June 7 & 8, June 21 & 22

higher level of professionalism. By earning the Graduate, REALTOR® Institute

300 SERIES

Designation (GRI), you will lead the pack with real-world knowledge about new technologies, laws and marketing techniques that positively affect your

July 26 & 27, Aug. 2 & 3

bottom line.

100 SERIES

RASM Members pay

Real Estate Specialties

ONLY $30 a class!

Standards of Practice

Aug. 16 & 17, Aug. 23 & 24, Aug. 30 & 31

WWW.MYRASM.COM/GRI myRASM.com | 33

MEMBERSHIP NEWS

RASM Welcomes New Members By: Jessica Montague, Member Services Manager

NEW DESIGNATED REALTORS®

Brock An, Magnolia Creek Realty Carlos Guillermo Bonilla Fuentes, La Rosa Realty CW Properties LLC Anthony Capotosto, Luxe Realty Pamela Jeanne Charron, Pam Charron Realty Benjamin E. Crosby, National Land Realty LLC John A. Gross, JGR Appraisals LLC Richard Kestory, 54 Realty LLC Michael Anthony Kozenko, Tyke Inc. Charlene M. Mead, Florida Homes eBroker Steven Maurice Rocheleau, Steven Maurice Rocheleau Timothy Urban, Sandstone Realty Group LLC Mollyana Ward, Innovation Realty Group Chen Yang, Florida Morning Realty LLC

NEW REALTORS®

Pramod Achuthan, Starlink Realty Inc. Jorja Dan Aeilts, Keller Williams Realty Select Joseph Patrick Amabile, Keller Williams Classic Group Patricia Carr Amstutz, Wagner Realty Tracy Anderson, EXP Realty LLC Jessica Arens, Bright Realty Kenneth A. Baldwin, Century 21 Beggins Enterprises Thomas Richard Bangerter, Robert Slack LLC Fernando Manuel Barea Gonzalez, Paradisus Realty Group CO Alexandria Victoria Baron, Keller Williams Realty Select Shonna Samantha Bates, Matthew Guthrie and Associates Realty LLC Erik Batranchuk, Veterans Realty Inc. Kerry Lynn Behymer, Luxury & Beach Realty Inc Justin Benz, EXP Realty LLC Michelle Blondin, HB Realty Group Inc. William F Blume, Keller Williams On The Water Sherina L. Bockman, Coastal Living Realty LLC Dominique Brown, Pitons International Realty Catherine Read Browning, Suncoast Homes & Dreams Amanda Carbo, Red Door Real Estate Group Inc. Guadalupe Cardenas, EXP Realty LLC Alessandro Ciaccio, Michael Saunders & Company Terrilynn Cordes, Coldwell Banker Realty Sophie Florence May Daniels, Keller Williams On The Water 34 | ELEVATE [ JUNE 2021 ]

Robert Darren Embry, KW Suncoast Mark Lewis Evans, Michael Saunders & Company Jessica Dale Fabre, Michael Saunders & Company Ines Fernandez Rodriguez, Keller Williams Island Life Re Gustin Nicholas Fiveash, Keller Williams On The Water Michael Foley, Michael Saunders & Company Arlen Franz, ROEM Realty LLC Michael Gaborko, Marcus & Company Realty Melinda Garrett, Michael Saunders & Company Michael Garrett, Bright Realty Dean Gibson, Keller Williams On The Water Susan Gill, Century 21 Beggins Enterprises Jana Marie Gouwens, Preferred Shore Jackie Louise Griese, Michael Saunders & Company Ida S. Guler, Fine Properties Margaret A. Hall-Coleman, EXP Realty LLC Skylar Hallman, Keller Williams On The Water Desiree Veronique Hanright, RE/MAX Alliance Group Chase Kelly Hartvigsen, M&M Property Management Group Wendy Huffman, Leslie Wells Realty, Inc. Ciria Infante, White Sands Realty Group FL Margaret Jones, Coldwell Banker Realty Michele M. Kabel, Realty Home Advisors Inc. Michael Jon Kingsley, Barrett Realty, Inc. Mark Klecka, Coldwell Banker Realty Douglas Knox, RE/MAX Realty Team Deborah Louise LaJoie, Red Door Real Estate Group Inc. Leslie Lake, Exit King Realty Spencer Lawrence, Blakeley & Associates Realty Stacy Kruzel Liszewski, Keller Williams On The Water Melton Harry Little, Florida SunCoast Real Estate Christopher Lowe, Fine Properties Scott M. Lubik, Realty Hub Garrett Luehrs, Trend Realty Joseph Malka, Michael Saunders & Company Lisa Malone, Sarabay Real Estate Inc. Renee Martin, KW Suncoast Yailyn Mata, Paradisus Realty Group CO Michael Mayo, RE/MAX Alliance Group Hayden William Mcarthur, Keller Williams Classic Group Adam McInnes, Century 21 Tropical Breeze Kyle McKuhen, One Home Realty Group Justyna Michalowska, Icon Premium Realty LLC Andrea Miller, Andrea Miller, Licensed R.E. Broker

MEMBERSHIP NEWS Bridget Mineck, Coldwell Banker Realty Kim Elizabeth Mitchell, Michael Saunders & Company Daria Nastych, Homes For Sale Realty Intl Denise Neville, Coldwell Banker Realty Lakeshia Rena Oneal, KW Suncoast Brody Chad Orton, Keller Williams On The Water Kimberly Papalas, Keller Williams On The Water Carrie Pappas, The Real Estate Store Rosangela Altagracia Pena De Serret, La Rosa Realty LLC Nicole Pies, Premier Sothebys Intl Realty Hope E. Poole, EXP Realty LLC Gregory Pressley, Michael Saunders & Company Kevin Price, Michael Saunders & Company Gregory Prill, Star Bay Realty Corp. Marcia R. Railton, EXP Realty LLC Jared Reall, RE/MAX Alliance Group John Stephen Reid, Coldwell Banker Realty Lori Roach, CareFree Realty Inc. Robert Robinson, Coldwell Banker Realty Antonio Joseph Rossitto, Keller Williams On The Water Ania Rozmysl, Preferred Shore Joshua Nathan Schonberger, Keller Williams On The Water Alten Sharkaj, Coldwell Banker Realty Oleg Shepherd, Keller Williams On The Water Michelle Shiver, Keller Williams On The Water Lincoln Shreve, EXP Realty LLC Karyn L. Smith, Coldwell Banker Realty Heidi Marie Smithers, Keller Williams Realty Select Shari Soncrant, Hunt Brothers Realty, Inc. Brian Tracy Srodes, Coldwell Banker Realty Kelly M. Stegmann, OneTwelve Realty, LLC Valarie Summa, EDG Realty LLC Jenna Marie Tarifa, Side Real Estate Inc Erika Lee Taylor, BeachSalesMobi LLC Rebecca Taylor, Wagner Realty Ryan Thaxton, Exit King Realty Steven Tilton, Sanderling Real Estate Ellen Louise Topping, Coldwell Banker Realty Yajaira Torres, Fine Properties Kristen Lee Tucker, Elite Realty Brokerage Fabrizio Uberti Bona, Turner Real Estate Network Patricia A. Urzedowski, Keller Williams Realty Select Kathleen Marie Vasquez, Keller Williams Realty Select Steven Richard Vena, Jones & Co Realty Ryan Anthony Vlasic, RE/MAX Tropical Sands Dakota Wall, Authority Realty Inc. Filomena Vitale Warmbier, EXP Realty LLC Fondren Watts, Michael Saunders & Company Robin Renee Weaver, Florida Style Realty Mindy Webb, Preferred Shore Kirk J. Weingarten, Rovithis Realty Leighton Alexander Williams, KW Suncoast David Bruce Wilson, Wilson Puleo Real Estate James Mitchell Winemiller, MS Realty Mickey Schweitzer & Associates LLC Ashlei Yakubov, Keller Williams Island Life Re Michael Zappone, Century 21 Coastal Alliance

NEW BUSINESS PARTNERS EAST COAST MORTGAGE LENDERS. INC 101925 Overseas Highway Key Largo, Florida 33037 Representative: Ken Nyman Email: ken@ecmortgagelenders.com East Coast Mortgage Lenders, Inc. is committed to helping you find the right mortgage product for your needs. We make the process of securing a mortgage simple and straightforward by offering you the latest in financial tools that enable you to make sound financial choices. We will be happy to assist you with your mortgage loan or refinancing needs.

SOMERTIME INSPECTIONS 2326 Gull Lane Sarasota, Florida 34237 Representative: Jennifer Somers Email: somertimeinspections@gmail.com Certified, women owned and operated home inspector serving Saint Pete and surrounding areas. I provide a complete range of home inspection services whether you’re buying or selling a home. I am dedicated to provide a thorough, transparent and complete inspection. •

myRASM.com | 35

MORE SOLD.

PRSRT STD U.S. POSTAGE PAID MANASOTA, FL PERMIT NO. 451

More Inventory. More Listings. Get More Sales with RASM’s FREE Campaign Assets

FREE Advertising Banners

You may have clients sitting on the fence whether to keep their home or sell. The “Time to SELL” campaign is our solution to today’s low inventory. Get customizable advertising graphics to use on your website, social media, emails and listing presentations.

MYRASM.COM/CAMPAIGNMATERIALS

SELL SELL Reach Further.

REALTOR® Association of Sarasota and Manatee, Inc. 2320 Cattlemen Road Sarasota, FL 34232

The Time is RIGHT to

PHONE: (941) 952-3400 FAX: (941) 952-3401

www.MyRASM.com

EXPANDED REPORTS Sarasota and Manatee Counties

April 2021 Reach Further With The Market.

For more detailed reports, visit myrasm.com/statistics

Monthly Distressed Market - April 2021 Single-Family Homes Sarasota County

Closed Sales

April 2021

April 2020

Percent Change Year-over-Year

1,053

620

69.8%

$381,250

$315,000

21.0%

-54.5%

$260,000

$201,000

29.4%

100.0%

$297,150

$293,000

1.4%

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2017

2018

Traditional

2019

Foreclosure/REO

2020

Short Sale

100% 90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

$600K

Median Sale Price

$500K

$400K

$300K

$200K

$100K

$0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2017

2018

2019

2020

Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month.

Monthly Distressed Market - April 2021 Single-Family Homes Manatee County

Closed Sales

April 2021

April 2020

Percent Change Year-over-Year

842

485

73.6%

$405,000

$345,000

17.4%

-63.6%

$339,450

$200,002

69.7%

-66.7%

$175,000

$192,000

-8.9%

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2017

2018

Traditional

2019

Foreclosure/REO

2020

Short Sale

100% 90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

$700K

Median Sale Price

$600K $500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2017

2018

2019

2020

Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month.

2021 ANNUAL SPONSORS PLATINUM

SILVER

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MEMBERSHIP NEWS

RASM Members Now With Joni E Adno, Suncoast Luxury Properties Leann Aldridge, Bright Realty Brock An, Magnolia Creek Realty Matthew Aquino, Luxe Realty Conner Harrison Ashley, Compass Florida, LLC. Michael Allan Babiarz, Meadows Real Estate Services Barbara A. Baird, Fine Properties Raymond Baker, Florida Realty Investments Kerry Lynn Behymer, Luxury & Beach Realty Inc Deanna L. Bradley, Realty One Group Skyline Ana Karlla Bredt, Keller Williams Island Life Re Schuyler Cameron Burke, Michael Saunders & Company Ryan Channell, Channell Real Estate & Investments Pamela Jeanne Charron, Pam Charron Realty Carla M. Chavez, Compass Florida, LLC. Terrilynn Cordes, Coldwell Banker Realty Lisa DeCastro, Florida Realty Investments Penny Lynn Donald, Listed.Com Inc. Michelle M. Dunham-Tozer, Coldwell Banker Realty Barbara Ellen Eberhart, Fine Properties Daniel R. Fairchild, Preferred Shore Magaly Fierro, Preferred Shore Izabela Fratczak, Dalton Wade Inc Judy W. Freeman, A Paradise Inc REALTOR James P. Frost PA, Red Door Real Estate Group Inc Alyssa D. Frudakis, Key Solutions Real Estate Grp Danelle Shannon Haag, Coldwell Banker Realty Cynthia L. Hales, NextHome Excellence Douglas Bryan Hales, NextHome Excellence Tina Marie Hannaford, Coldwell Banker Realty Jeffrey Allen Holbrook, Dalton Wade Inc Shandra Holbrook, Dalton Wade Inc Sandra M. Houghton, Sarasota Bay Realty INC Leonard Hughes, Luxe Realty Katie Sue Huss, Keller Williams Realty Select Daniel D. Jasmer, Fine Properties Benjamin Johnston, Realty One Group Skyline Clinton Kasten, Premier Sothebys Intl Realty Meghan Keever, Fine Properties Geraldine Kuster, Coldwell Banker Realty Betty Latsonas, Coldwell Banker Realty Daniel Vincenzo Lustro, Living Vogue LLC Ruth Mast, Exit King Realty Daniel Matusiak, RE/MAX Alliance Group Mia McKeehan, Beyond Realty LLC Teresa Marie Minafra, Sunset Realty Ashley Elaine Moore, Keller Williams Island Life Re Michele Lorraine Ogle, Wagner Realty Zsofi Parrag, Preferred Shore Robert D. Paul, LoKation David E. Perkowski, RE/MAX Alliance Group

Beth E. Pheney, RE/MAX Alliance Group Donna Marie Portale, RE/MAX Alliance Group Max Nathan Presy, US Realty Hub LLC Chad -Ramsey, Berkshire Hathaway HomeServices Florida Realty Jared Reall, RE/MAX Alliance Group Lori Roach, CareFree Realty Inc. Brianna Shaughnessy Roberts, Keller Williams On The Water Karin Robison, Keller Williams On The Water Dwight Roche, Mangrove Realty Associates Joyce L. Roche, Mangrove Realty Associates Joseph Paul Rotundo, KW Suncoast Christopher Rowden, Bright Realty Daniela Soiman, Fine Properties Patricia Sproehnle, EXP Realty LLC Dennis E. Suite, Keller Williams On The Water Jenna Marie Tarifa, Side Real Estate Inc Rumen G. Tchorbadjiev, Premier Sothebys Intl Realty Dale M. Thomas, EXP Realty LLC Eric Thompson, Fine Properties Rafael Toribio, Preferred Shore Marisa Turner, Premier Sothebys Intl Realty Patricia Ann Upp-Miller, Downtown Expert Realty LLC My Ha Kim Vo, Medway Realty Suzanne Doyle Welch, Fine Properties Brenda L. Whitaker, Dalton Wade Inc Ann Gardner Whiteley, Beyond Realty LLC Kimberly B. Yniguez, Compass Florida, LLC Glenn Zakaria, New Door Real Estate LLC Michael Blazen Zuppardo, Berkshire Hathaway HomeServices Florida Realty •

Monthly Distressed Market - April 2021 Townhouses and Condos Sarasota County

Closed Sales

April 2021

April 2020

Percent Change Year-over-Year

666

307

116.9%

$310,000

$236,000

31.4%

-85.7%

$192,500

$160,000

20.3%

N/A

$217,000

(No Sales)

N/A

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2017

2018

Traditional

2019

Foreclosure/REO

2020

Short Sale

100% 90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

$1200K

Median Sale Price

$1000K

$800K

$600K

$400K

$200K

$0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2017

2018

2019

2020

Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month.

Monthly Distressed Market - April 2021 Townhouses and Condos Manatee County

Closed Sales

April 2021

April 2020

Percent Change Year-over-Year

413

181

128.2%

$236,000

$215,000

9.8%

-50.0%

$160,000

$151,750

5.4%

N/A

$79,000

(No Sales)

N/A

Traditional Median Sale Price Closed Sales Foreclosure/REO Median Sale Price Closed Sales Short Sale Median Sale Price

2017

2018

Traditional

2019

Foreclosure/REO

2020

Short Sale

100% 90%

Closed Sales

80% 70% 60% 50% 40% 30% 20% 10% 0%

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

$1000K $900K

Median Sale Price

$800K $700K $600K

$500K $400K $300K $200K $100K $0K

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A

2017

2018

2019

2020

Produced by Florida REALTORS® with data provided by Florida's multiple listing services. Statistics for each month compiled from MLS feeds on the 15th day of the following month.

ELEVATE Magazine - RASM - June 2021 Issue

Articles inside

Sell Yourself with Sincerity

International Real Estate Rebounding - ELEVATE Magazine

Update your Hurricane Readiness Plan - June 2021 ELEVATE Magazine

Become a Neighborhood Expert - ELEVATE Magazine

Property Management Council

Government Affairs

Global Business Council

Neighborhood Spotlight

Young Professionals Network

Realtor® Attorney Joint Committee