YOUNG PROFESSIONALS NETWORK
Navigating the New Norm By: Shana Desiderato, Realtor®, Broker Associate, Coldwell Banker Realty
I
think it’s safe to say that everyone is experiencing a whole new world and a new norm since the stay-athome order was put into place. We’re living through such a unique and fascinating time in history that has truly impacted, in one way or another, every single industry.
EVOLVING BUSINESS Navigating through this has been an exceptional experience as we all transition into this incredible new reality. Throughout this evolution, people and businesses are being challenged more than ever to stay connected and communicate virtually and provide value in a unique time of social distancing. Hopefully one day we will look back on this and appreciate what was learned and how we all grew in such an incredible time.
VIRTUAL SERVICES Providing digital services and being able to communicate effectively while social distancing is of great importance right now. The new norm requires individuals and companies to stay connected through video chats, social media, virtual events, virtual learning platforms, and so much more. Will this be the new status quo going forward? As a local Realtor®, I have been shifting my business plan to emphasize digital real estate services in order to stay connected with customers.
26 | ELEVATE [ MAY 2020 ]
As we transition and grow into a new virtual world, how are people and companies providing value to others without personal face time and direct interaction with one another? For my customers, I am able to provide a 100 percent digital service.
RAMP UP CUSTOMER SERVICE However, I recognize that especially in a digital time, the personal touch is more important now than ever. Yes, I love and understand the importance and convenience of providing digital services, but now is the time to step up my communication, direct phone calls, sharing a clear understanding of client needs, market intelligence, and discussing current and future goals with all of my customers. It’s also incredibly important to stay ahead of the curve and make sure everyone is aware of new digital procedures in place. Since I am no longer able to attend all inspections, appraisals, walk-throughs, and closings, I am making sure, now more than ever, that every possible question is being brought to the surface, and ensuring that customers are informed and comfortable throughout every stage of the sales process. This type of customer service for individuals and business is applicable across the board. All in all, we are living in and through a pivotal point in history. Navigating and evolving through this new world is an exciting and critical time for everyone. It’s almost as if we’ve hit a reset button and this is everyone’s opportunity to start fresh. Start fresh with new communication skills, new services provided, new values to bring to the table, new perspectives, new relationships – a whole new beginning. •
