ONLIN E DAS MAGAZIN & FACHPORTAL FÜR DAS BAUHANDWERK MEDIA KIT 2022
2 EVERYTHING AT ONE VIEW 3 ONLINE 14 PRINT 7 CONTACT 31 TARGETING & LEAD TOOLS 23
As one of the leading magazines for the trade and craft sector, baustoffPARTNER provides independent, to-the-point information on trends, innovations and developments in the construction industry and the building materials trade, on a monthly basis.
We also report compactly and competently on all re levant trade fairs in the building materials industry and on structural or personnel changes within companies and associations. A monthly »Top Topic« as well as company portraits round off our reporting.
With our special issues, we highlight particular aspects of the industry and place the editorial focus on relevant topics. baustoffPARTNER is published eleven times a year in Germany and other German-speaking countries, including one double issue (December/January) at the turn of the year.
Memberships
Organ
Publishing
Volume/Year 22 th volume, 2022 Mode of publishing monthly (11 issues incl. One double issue 12/1)
Publishing house SBM Verlag GmbH
Postal address
Telephone
Project
Hermann-von-Barth-Str. 2, D-87435 Kempten
+49 (0) 8 31 / 5 22 04-0 +49 (0) 8 31 / 5 22 04-50 www.baustoff-partner.de
E-Mail baustoffpartner@sbm-verlag.de
3 EVERYTHING AT ONE VIEW
Management Markus Holl Joachim Plath Andreas Kanat
management Tobias Haslach Editorial department Peter Lang Christine Seif
management Tobias Nickert Advertisements scheduling Nadine Eszterle Markus Maier Elmar Romanesen
Telefax
Internet
Subscription price
Domestic: 55,00 € (dispatch and VAT included) 82,50 € (dispatch included) Price: 5,00 € (order at: magazin/abo
ISSN: 1439-5606
Extend analysis / 21 = 11 issues
Magazine format A4, 210 mm wide, 297 mm high
Total extend 1 058 pages = 100,0 % part 776 pages = 73,3 % part 282 pages = 26,7 % 42 pages = 14,8 % units
Content analysis / 21 776 pages = 100,0 % Flooring & Structure 91 pages = 11,7 % Doors & Gates 63 pages = 8,1 %
3. Windows 57 pages = 7,4 % & at work 79 pages = 10,2 % Building shell 89 pages = 11,5 % & Interior design 42 pages = 5,4 % 59 pages = 7,6 % 65 pages = 8,4 % Industrial & Commercial Construction 9 pages = 1,2 % Outdoor Facilities 59 pages = 7,6 % Practice reports 22 pages = 2,8 % Information technology 20 pages = 2,6 % Special publication branchNews 22 pages = 2,8 % Names and news 31 pages = 4,0 % Latest news 8 pages = 1,0 % Miscellaneous* 60 pages = 7,7 %
*)
EVERYTHING AT ONE VIEW 4
annual subscription
Abroad:
Retail
www.baustoff-partner.de/
2020
DIN
Editorial
Advertisment
including Special publication „branchenTREFF“
Insert 6
of the editorial part 2020
1.
2.
4. Tools
Safety
5.
construction
6. Bath
7. Facade
8. Roof
9.
10.
11.
12.
13.
14.
15.
16.
Miscellaneous contain: Editorial, Table of contens, imprint, list of editorial offices, preview, self-advertising Total extend Editorial part Advertisement part Total extend 1. 2. 5. 4. 6. 7. 3. 8. 9. 10. 11. 16. 12. 13. 14.15.
EVERYTHING AT ONE VIEW
Editions analysis
Copies
Free
Print
Geographical of circulated
Nielsen
5
per issue annual average (1 st October 2020 to 30 th September 2021 based on the AMF scheme)
run 9 125 Acutally circulated issue 8 910 thereof abroad 200 Issue sold 40 thereof abroad 1 thereof member pieces - copies subscribed 40 - other sales –- single sale
copies 8 870 Residual, archive and sample copies 215
circulation analysis Economic area Share of the actually circulated issue % copies Domestic 97,7 8 710 Abroad 2,3 200 Actually circulated issue 100,0 8 910 2 815 monthly readers of the baustoffPARTNER online edition plus. Breakdown
the actually
issue according to Nielsen areas
area I Schleswig-Holstein, Hamburg, Bremen, Lower Saxory 1 258 Nielsen area II North Rhine-Westphalia 1 656 Nielsen area IIIa Hessen, Rhineland-Palatinate Saarland 1 151 Nielsen area IIIb Baden-Wuerttemberg 1 962 Nielsen area IV Bavaria 2 191 Nielsen area V Berlin 145 Nielsen area VI Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt 206 Nielsen area VII Thuringia, Saxory 141 Actual domestic circulation 8 710 Abroad 200 Circulation control IVW connected Click here for more infos!
Statistical number of readers per company: 2,21 (reader analysis 2021)
The circle of recipients of the consists of approx. 60 000 readers from the building materials industry, the specialized trade as well as the buil ding trade. The readership is made up of company executives.
Source: The evaluation is based on the in-house list of recipients and regular checks by the publishing house. The size of the business unit, education, age/ gender and the size of the municipality have not been considered in the evaluation.
EVERYTHING AT ONE VIEW 6 Industries / Economic sectors / Specialisations / Professional sectors
Recipient groups (changing monthly) actually circulated issue (annual average) 100 % 8 944 copies623 copies 7,0 %Building material industry, manufactures 16/20/22/23 25/26/28 2 213 copies 24,7 % Wholesale, Retail46/47 6 108 copies 68,3 % Building trade, processors41/43 Copies Portion of actually distributed copies Recipient group description according to the industrial classification of economic activities published by the German Statistical Office Department/ group/class Wholesale, Retail 24,7 % 100 % Building material industry, manufactures 7,0 % 100 % Building trade, Farbicators 68,3 % 100 % Click here for more infos!
PRINT 7 Special Forms of Advertising Binder up to170 g / m² 1 sheet (2-sided) 3 100,– € 2 sheet (4-sided) 4 900,– € 3 sheet (6-sided) 6 400,– € Bound inserts are discounted. Multi-sheet bound inserts must be delivered folded accordingly, but untrimmed. For example 3 sheet (6-sided) Other Special Forms of Advertising (e.g.: Banderole, Panorama Folding Page, Gate Folder etc.) Price on demand Supplements Loosely inserted Price per thousand up to 25 g 220,– € All other 5 g per tsd. 15,– € Partial insertion possible from 10 000 copies onwards with 10 % price surcharge Format Maximum 200 mm wide x 290 mm high 2021 DAS FACHMAGAZIN FÜR DAS BAUHANDWERKBAUSTOFF-PARTNER.DE WOLFF Präzise Schweißergebnisse mit hoher Arbeitsgeschwindigkeit TER HÜRNE Mit digitalem Service den stationären Handel stärken Seite 35 08 baustoff PARTNER 08 21 IM BLICKPUNKT Thomsit feiert 75-jähriges Jubiläum SONDERTHEMA Das Bad – Ausstattung und Technik Cover page, 4-color, (210 mm wide x 297 mm high, plus 3 mm bleed) + Cover story, maximum 2 pages editorial without right of withdrawal 5 990,– € (for increased editions on request) 2nd cover page, 4-color 4 250,– € 3rd cover page, 4-color 4 250,– € 4th cover page / back cover, 4-color 4 990,– € 2nd cover page / page 3, 4-color right page beside the editorial, 4 color 4 250,– € Click here for more infos!
PRINT 8 t: type area b: in the bleed (+ 3 mm bleed) Advertisement Formats Sizes width x height 1/3 vertical t: 185 x 90 mm b: 210 x 106 mm 1/3 horizontal t: 60 x 265 mm b: 72 x 297 mm 1/2 vertical t: 185 x 130 mm b: 210 x 146 mm 1/2 horizontal t: 90 x 265 mm b: 102,5 x 297 mm 2/3 vertical t: 185 x 175 mm b: 210 x 191 mm 2/3 horizontal t: 137,5 x 235 mm b: 150 x 251 mm special format Juniorpage 1/4 horizontal t: 90 x 130 mm b: 102,5 x 146 mm 1/4 horizontal t: 42,5 x 265 mm b: 55 x 297 mm 1/4 vertical t: 185 x 65 mm b: 210 x 81 mm right pageleft page 3/4 vertical t: 185 x 200 mm b: 210 x 216 mm 3/4 horizontal t: 137,5 x 265 mm b: 150 x 297 mm 1/1 page t: 185 x 265 mm b: 210 x 297 mm Bleed in the middle 3 mm, with motive extending past the trimm line by 5 mm per page 2/1 page t: 198 x 265 mm per page b: 210 x 297 mm per page special format 1/8 vertical t: 90 x 65 mm b: 210 x 48 mm 1/8 horizontal t: 42,5 x 130 mm 1/8 vertical Click here for more infos!
1/8 € 637,–
1/4 horizontal horizontal x 297 horizontal x 146 horizontal x 81 vertical € 1 021,– €
1/3 horizontal vertical x 297 horizontal 106 vertical 261,– € 1 387,– €
1/2 horizontal x 297 horizontal x 146 vertical 857,– € 2 043,– € horizontal vertical x 251 horizontal x 191 vertical 469,– € 2 716,– € horizontal horizontal x 297 horizontal x 216 horizontal 784,– € 3 062,– € 297 712,– € 4 083,– € 424,– € 8 166,– € prices in € plus VAT b/w and 3c on 7332 0073 6690 / 137 / 20036
PRINT 9 Advertising Rates Format Advertisements in type area Dimensions in mm bleed-off sizes Dimensions in mm Type area 4c Bleed 4c
page Special format 42,5 x 130 horizontal 90 x 65 vertical 210 x 48 vertical 455,–
€
page 42,5 x 265
90 x 130
185 x 65 vertical 55
102,5
210
928,–
page 60 x 265
185 x 90
72
210 x
1
page 90 x 265
185 x 130 vertical 102,5
210
1
2/3 page 137,5 x 235
185 x 175
150
210
2
3/4 page 137,5 x 265
185 x 200
150
210
2
1/1 page 185 x 265 210 x
3
2/1 page 2 x 185 x 265 2 x 210 x 297 7
All
applicable statutory
rate. Prices
request Discounts In case of purchase within one insertion year (start with the appearance of the first advertise ment): Time scale: Quantity scale: 3 forms of advertising 5 % 2 pages 5 % 6 forms of advertising 10 % 4 pages 10 % 9 forms of advertising 15 % 6 pages 15 % 11 forms of advertising 20 % 8 pages 20 % Payment conditions 100 % net after receipt of invoice without deduction. With payment via bank collection or in advance 2 % discount. VAT no. DE 198 152 137 Bank details HypoVereinsbank Kempten IBAN DE14
4171 87 SWIFT (BIC) HYVEDEMM428 Tax number 127
02 February 03 March 04 April 05 May 06 June 07 July
Outdoor Edition
• Top Topic: Roof
• Special Topic: Shading, privacy protection, sun protection
• Other Topics: Outdoor facilities, facade, shell construction, tools & equipment, fastening technology
Interior Edition
• Top Topic: Window
• Special Topic: Information technology
• Trade Fair Edition: Fensterbau Frontale
• Trade Fair Follow-up report: Domotex
• Other Topics: Bath, flooring, interior design, door & gate, tools & equipment, fastening technology
Outdoor Edition
• Top Topic: Shell construction
• Special Topic: Formwork, scaffolding, height access techno logy
• Trade Fair Follow-up report: R+T
• Other Topics: Roof, facade, outdoor facilites, tools & equipment, fastening technology
Interior Edition
• Top Topic: Tools & equipment, fastening technology
• Special Topic: Safety at work
• Trade Fair Follow-up report: Fensterbau Frontale
• Other Topics: Door & gate, flooring, interior design, windows
SPECIAL ISSUE ALL TOPICS
• Trade Fair Edition: Dach+Holz
Outdoor Edition
• Top Topic: Facade
• Special Topic: Colors
• Other Topics: Outdoor facilites, roof, shell construction, tools & equipment, fastening technology
PRINT
DATE D 19.01. Cd 26.01. Pd 12.02. D 23.02. Cd 02.03. Pd 19.03. D 23.03. Cd 30.03. Pd 16.04. D 20.04. Cd 27.04. Pd 14.05. D 23.05. Cd 31.05. Pd 18.06. D 22.06. Cd 29.06. Pd 16.07. FAIR ISSUE R+T 21.02. 25.02. Eisenwarenmesse 06.03. 08.03. Fensterbau Frontale 29.03. 01.04. Digital Bau 31.05. 02.06. Dach+Holz 05.07. 08.07 TOPIC PLAN D = Deadline Cd = Closing date Pd = Publishing date Special publication Branchenspezialisten
08 August 09 September 10 October 11 November 12/01
Interior Edition
• Top Topic: Floor
• Special Topic: Bath
• Other Topics: Door & gate, flooring, windows, interior design, tools & equipment, fastening technology
Outdoor Edition
• Top Topic: Outdoor facilites
• Trade Fair report: GaLaBau
• Other Topics Roof, facade, shell construction, tools & equipment, fastening technology
• Trade Fair Follow-up report: Dach+Holz
Interior Edition
• Top Topic: Door & gate
• Special Topic: Safety at work
• Trade Fair report: Arbeitsschutz aktuell
• Other Topics: Windows, flooring, interior design, tools & equipment, fastening technology
Outdoor Edition
• Top Topic: Roof
• Special Topic: IT in construction
• Other Topics: Outdoor facilities, facade, shell construction, tools & equipment, fastening technology
SPECIAL ISSUE ALL TOPICS aktuell
PRINT
DATE D 20.07. Cd 27.07. Pd 13.08. D 17.08. Cd 24.08. Pd 10.09. D 20.09. Cd 27.09. Pd 15.10. D 25.10. Cd 02.11. Pd 19.11. D 30.11. Cd 07.12. Pd 23.12. FAIR ISSUE GaLaBau 14.09. 17.09. Nordbau 07.09. 11.09. Arbeitsschutz
18.10. 20.10. Bauma 24.10. 30.10. December January Bau 4.0 Digital Edition
12 PRINT / ONLINE Possible Combinations of Our Construction Media ON LI NE bau Bauhaus Heavy Magazin Schriftart unbekannt ON INE TheSans ExtraBold mit Kontur und ebgerundeten EckenONLIN E Period: April 2020 until August 2021 Coverage portal visits: 41 341 Coverage Newsletter: 34 311 Coverage Social Media (Facebook, Twitter, Instagram): 35 781 Coverage portal visits: 47 102 Coverage Newsletter: 46 632 Coverage Social Media (Facebook, Twitter, Instagram): 39 682 Coverage portal visits: 23 751 Coverage Newsletter: 23 469 Coverage Social Media (Facebook, Twitter, Instagram): 7 774 Online combinations Print combinations Potential coverage 139 933 Potential coverage 74 994 Potential coverage 171 916 + + ONLIN E ON LI NE bau Bauhaus Heavy Magazin Schriftart unbekannt ONLINE TheSans ExtraBold mit Kontur und ebgerundeten Ecken + + baustoffPARTNER: Complete building trade, fabricators, building materials trade, building materials industry, manufacturers bauMAGAZIN: Building construction and civil enigneering, road construc tion, demolition and recycling, extraction and processing, gardening and landscaping, scaffolding, special civil enginee ring and tunnel construction, ready-mix concrete, concrete block factories, system building factory, construction machinery, manufacturers and trade bauSICHERHEIT: Professional builders and fabricators, building construction, civil engineering, scaffolding, road construction, gardening and landscaping, safety inspectors, specialists for safety at work, trade (wholesale, retail and technical trade), organisations, trade associations, educational institutions TARGET GROUPS bausicherheit-online.de August 08SCHULUNGFÜRSICHERES ARBEITENINDERHÖHE MEB setzt praxisnahe Weiterbildungsmaßnahmen DERLADUNGRICHTIGAUF PRITSCHESICHERNBlickpunkt:HS-Schochkonzipiert »HS-Boxen« sicheren »SPRINGFIT«:EINWEG-ATEMSCHUTZMASKEFÜRDENBAU DASPROBLEMMIT SCHWARZARBEIT Ratgeber: finanziellen Schattenwirtschaft 8 BAUMASCHINEN BAUGERÄTE BAUFAHRZEUGE August BLICKPUNKT Vollelektrisch imBrechereinsatz BAUMAGAZIN-ONLINE.DE BELLEQUIPMENT Marktanteil Prozent das SBMMINERALPROCESSING »WollenunsereProduktion jährlich200Brechererhöhen« FACHMAGAZIN BAUHANDWERK BAUSTOFF-PARTNER.D WOLFFPräzise Schweißergebnisse mithoher Arbeitsgeschwindigkeit HÜRNE digitalem 08 Thomsit 75-jährigesJubiläum SONDERTHEMA Das Ausstattungund Technik 8 BAUMASCHINEN BAUGERÄTE Vollelektrisch im Brechereinsatz BAUMAGAZIN-ONLINE.DE BELL EQUIPMENT SBM MINERAL PROCESSING complete edition: 28 500 complete edition: 20 000 complete edition: 38 500 08 SCHULUNG FÜR SICHERES ARBEITEN IN DER HÖHE DER PRITSCHE SICHERN TITEL-THEMA »SPRINGFIT«: EINWEG-ATEMSCHUTZMASKE FÜR DEN BAU SCHWARZARBEIT DAS FACHMAGAZIN FÜR DAS BAUHANDWERK Präzise Schweißergebnisse mit hoher Arbeitsgeschwindigkeit Mit digitalem 08 Thomsit feiert 75-jähriges Jubiläum Das Bad Ausstattung SCHULUNG FÜR SICHERES LADUNG RICHTIG AUF DER PRITSCHE SICHERN »SPRINGFIT«: EINWEG-ATEMSCHUTZMASKE FÜR DEN BAU DAS PROBLEM MIT SCHWARZARBEIT 8 BAUMASCHINEN BAUGERÄTE Vollelektrisch im Brechereinsatz BAUMAGAZIN-ONLINE.DE SBM MINERAL PROCESSING STENGER SIEBTECHNIK 2021 WOLFF Präzise Schweißergebnisse mit hoher Arbeitsgeschwindigkeit Mit digitalem 08 IM BLICKPUNKT Thomsit feiert 75-jähriges Jubiläum SONDERTHEMA Das Bad Ausstattung und Technik 2021 WOLFF Präzise Schweißergebnisse mit hoher Arbeitsgeschwindigkeit Mit digitalem 08 IM BLICKPUNKT Thomsit feiert 75-jähriges Jubiläum SONDERTHEMA Das Bad Ausstattung und Technik ONLIN E Audited circulation Precise basis for the advertising market
13 PRINT / ONLINE baustoffPARTNER Advertisement Editorial article Tragfähige GrundlageTragfähige Grundlage für das Gewerbegebiet D einMaschinenzugnotwendig, Bei der Erschließung eines neuen Industrie m2große GeländefürdieBebauungvorzu Newsletter Website Social Media YOUR KEY TARGET GROUP 49 000 CUSTOMERS 2 x a month We make you visible. • Cross-media • Measurable • Transparent Print run: 10 000 Approx. 11 000 subscribers Approx. 3 100 subscribers Approx. 500 subscribers Approx. 18 000 visitors / month
Short characteristic
baustoffPARTNER online is the new digital platform of the baustoffPARTNER, which informs about trends, novelties and developments in the construction industry, every month.
Innovative and highly professional – that is the claim the online portal baustoffPARTNER online has. In order to live up to that claim, we always fulfil our readers wish to be up to date in the digital age by keeping them fully informed on a daily basis as well as taking their suggestions into account. In addition to the monthly print-edition, baustoffPARTNER online offers various complementary forms of online advertising.
Thus, baustoffPARTNER online maximizes and multiplies the effectiveness of online advertising by integrating a company’s already existing marketing campaign into the marketing-mix.
The content of baustoffPARTNER online focuses on the presentation of innovative trends, new products and developments in the construction industry and the building materials trade. Current news and trade fair reports round off the variety of topics.
Precise basis for the advertising market
Web-address
SBM Online GmbH Hermann-von-Barth-Str. 2 87435 Kempten Publisher
Audited circulation
ONLINE 14 baustoff-partner.de
Distribution / Data and facts
Competence
Detailed reporting, being up-to-date and rapid presentation of information – that are the main characteristics of baustoff-partner.de:
• Latest news about the construction trade and the construction industry
• Object and user reports
• Extensive listing of manufacturers
• Picture galleries, reports, interviews from fairs and events
• Newsletter (more than 9 000 subscribers), published twice a month
• Facebook and Instagram –direct contact with users and fans
File formats jpg, gif, png
Monthly average January – August 2021, IVW 17 990 Visits 24 743 Page Impressions
Target groups
• Roof construction
• Facade construction
• Window construction
• Gardening and landscaping
• Industrial & commercial construction
• Drywall construction
• Interior fittings
• Door construction
• Building trade
• Architects and planners
Delivery date
Please send your files at the latest five days before the start of the campaign.
Delivery address
Mauro Di Renzo mdr@sbm-verlag.de
Our range/Month
Portal Visits: 17 990 Newsletter: 11 148 Social Media (Facebook, Instagram, Twitter): 3 873 Total: 33 011 10.08.2021
ONLINE 15
banners:
source:
Access
Homepage Banner
1 Advertorial
Placement: Top-News
Price/week: je 380,– €
2 Exklusive-Superbanner
Size: 964 x 200 px
Placement: Directly under the top news
Price/month: 1 050,– €
3 Video-Box
Placement: corporate video, product video etc. (within up-to-date messages)
Price/month: 500,– €
MOBILE VERSION
HOMEPAGE
7 Ad
Size: 900 x 600 px
Placement: Ad in the mobile version
Price/month: 200,– €
4 Superbanner
Size: 940 x 200 px
Placement: above topics, underneath, up-to-date messages
Price/month: 650,– €
5 Skyscraper
Size: 160 x 600 px
Placement: right sidebar on home page, topics & newsline
Price/month: 750,– €
6 Half-Skyscraper
Size: 160 x 300 px
Placement right sidebar on home page, topics & newsline
Price/month: 500,– €
7 Rectangle
within up-to-date mes sages, spotlight, names/ news, fairs/seminars/dates Size: 288 x 400 px
Price/month: je 350,– €
ONLINE 16 3
1 5 6 7 2 4
Mobile-Content
7 ONLIN E ONLIN E
Newsline
NEWSLINE
1 Wide-Content-Ad
Wide-Content Ad
Size: 940 x 300 px
Placement: after click of each message / news within the text, rotates with four companies
2 Mobile-Content Ad Newsline
Size: 900 x 600 px
Placement: Ad in the newsline of mobile version
Price/month: 100,– €
MOBILE VERSION
Price/month: 650,– € prices € VAT.
ONLINE 17
All
in
(Euro) plus valid
1 ONLIN E
2 ONLIN E
ONLINE 18 Newsletter 1 1 Advertising/Advertorial Size: 600 x 350 px Price/month: 650,– € Publication dates 1 10. January (DOMOTEX) 12. January (DOMOTEX2) 28. January 2 11. February 18. February (R+T) 3 07. March 11. March 25. March 28. March (Fensterbau Frontale) 4 08. April 22. April 5 06. May 20. May 6 03. June 17. June 24. June (BranchenSPEZIALISTEN) 7 01. July (Dach+Holz) 08. July 22. July 8 05. August 19. August 9 2. September 09. September 13. September 19. September (IAA) 30. September 10 14. October 18. October 21. October 11 04. November 25. November 12 09. December 23. December 30. December (BAU1) 03. January 2023 (BAU2) 05. January 2023 (BAU3) 09. January 2023 (BAU4)
Special Newsletter
Special newsletter
Dispatch to the entire baustoffPARTNER-online.de Newsletterdatabase (DSGVO-compliant).
Price: 3 890,– €
Topic specific special newsletter
Offers the possibility of corresponding selections (e.g. topic-specific, or also manufacturers, dealers, rental companies, up to a maximum of 2 500 e-mail addresses are included.
Price: 1 500,– €
Any other key target group 250 ,– €
NEWSLETTER with the highest reach for the building trade!
ONLINE 19
Partner-packages
Partner-Paket
We publish your profile on baustoffPARTNER online with all the information which is important to you (e.g. contact details, locations, portfolio, videos, pictures, product leaflets, data sheets...)*
All articles and messages about your company, your association or your seminar offers, which will be published in the baustoffPARTNER will be archived and are avaiable to readers at any time. Our information flat rate for you. Over the course of a year, you can publish as many press releases* as you want. Your profile on baustoffPARTNER online is also linked to your website.
Duration period: one year from the booking date. All prices are net/net, plus possible commission for agencies.
ONLINE 20
1 Portfolio 2 Contact details 3 Archive of your press releases 4 Product/Company Videos and Images 5 Product/Service Portfolio * corresponding to our editorial guidelines.
990,– € 1 2 3 4 5
Sponsored Content
Sponsored Content
We publish your advertisement/news/ article or desired content on our social media (Facebook, Twitter, Instagram) including a link.
ONLINE 21
199,– €
Pricelist Placement online option
Superbanner topics, underneath up-to-date € 3
Exklusive-Superbanner under the top news 1 050,– € 1 units
Skyscraper sidebar on home page, topics & newsline € 5 units
Half-Skyscraper sidebar on home page, topics & newsline € 6 units
Video-Box
corporate video, product video (within up-to-date messages) € 1 unit
Rectangle date messages, focus, names/news, fairs/seminars/dates € 7 units
Advertorial (for customs without partner-package) € 7 x / 7 days € 3 units online click of each message/news the text, rotates with four € 1 unit the newsline € 1 unit € € 5
The general terms and conditions for the trade journal baustoffPARTNER the trade be at www.baustoffpartner-online.de/agb
ONLINE 22
Homepage Size in pixel
Prices/month Monthly
booking
940 x 200 above
messages 650,–
units
964 x 200 directly
160 x 600 right
750,–
160 x 300 right
500,–
within upto-date messages
500,–
288 x 400 up-to
350,–
= paid editorial article Top-News
380,–
Mobile-Content Ad 900 x 600 Ad in mobile version 200,–
Newsline Size in pixel Placement Prices/month Monthly
booking option Wide Content Ad 940 x 300 after
within
companies 650,–
Mobile-Content Ad 900 x 600 Ad in
of mobile version 100,–
Newsletter Size in pixel Placement Prices Booking possibility per newsletter Advertisement 600 x 350 Advertisement in Newsletter 650,–
5 units Advertorial 600 x 350 Advertorial in Newsletter 650,–
units
and
portal baustoffPARTNER online can
found
B2B-Display Advertisting
TARGETING & LEAD-TOOLS 23
Reach B2B users and decision-makers in the construction industry with attention-grabbing Display Advertising. Functionality Audience Display Targeting The interested users previously marked on baustoff-partner.de will be found on the web sites from our network. Find users again 2 An average of 22 079 users a month marked by cookies. Users will be marked on baustoff-partner.de 1 We feature your content and your advertising banners for the interested users without marketing waste. Reach users 3
TARGETING & LEAD-TOOLS 24 Campaign concept and creation of 8 different advertising banners which are displayed on the chosen websites of our premium network: 250,– € * Cost for 1 000 impressions (CPT): 36,– € * Campaigns can be implemented individually according to budget requirements. Examples from our Premium Network * All prices in € (Euro) plus valid VAT. Audience Display Targeting Costs PACKAGE 30 • Campaign concept creation • Ad design (up to 8 different graphics) • 30 000 Ad impressions • Price Advantage of 100,– € PACKAGE 60 • Campaign concept creation • Ad design (up to 8 different graphics) • 60 000 Ad impressions • Price Advantage of 100,– € PACKAGE 90 • Campaign concept creation • Ad design (up to 8 different graphics) • 90 000 Ad impressions • Price Advantage of 150,– € 1230,– €* 2310,– €* 3340,– €*
B2B Native Advertising
1. Text-Image-Advertisement
You can reach B2B users and decision-makers speci fically on our Premium network with Text-Image Ads. These adapt optically to the partner website and are linked to your website. Currently only available in Germany
2. Text-Image + Advertorial
You can reach B2B users in our premium network with editorial Text-Image ads.
These adapt optically to the website environment and are linked to an advertorial, which is also displayed in the look and feel of the publishing website. This form of advertising has a very high level of user acceptance and is particularly suitable for the presentation of products that require explanation, such as in the B2B area.
Text-Image-Advertisement Advertorial
TARGETING & LEAD-TOOLS 25
TARGETING & LEAD-TOOLS 26 NATIVE ADVERTORIALS • Creation of the various ad designs 1. Text + Graphic 455,– €* 2. Text + Graphic + Advert. 610,– €* CPC (COST PER CLICK) • Cost per Click (Minimum 200 Clicks) Reach your target audience with content advertising on over 100 newspaper websites worldwide: * Prices do not include applicable sales taxes, possible AE commission. 4,– €*
B2B Geotargeting
Reach B2B users and decision-makers in the construction industry according to geographical areas, within the baumagazin-portals as well as in our premium network, with attention-grabbing display advertising, e.g. in country, language, region.
PRICES
Relating to Country/Regions of choice.
TARGETING & LEAD-TOOLS 27
Automated Webinar as a Lead Campaign
TARGETING & LEAD-TOOLS 28
We create the platform for an automated webinar as a lead campaign including the following services • Automated webinars according to your schedule in the respective local time (global) or directly after registration • Landing page • Webinar room • Closing page • Automated forwarding of questions to your product specialist via email in real time • E-Mail Marketing before and after the webinar to participants: • Follow-up • Reminder • Double-Opt.-in registration • DSGVO-compliant • Performance and lead reporting after the webinar campaign • Editorial support on the trade portal baustoff-partner.de • Newsletter communication in the monthly baustoff-partner-Newsletter with link to landing page • Promotion on social media channels (Facebook, Instagram, YouTube, Twitter) • Promotion in business networks (XING, LinkedIn) 3850,– €/ per month* Webinar Closed Content Registration Unlocked Content Qualified Leads
Whitepaper
CONCEPT AND ADVANTAGES
• You have an interesting Whitepaper, which is published on baumagazin-online.de and available for download
• Position yourself as a competent specialist
• Through registration to download the Whitepaper, leads are generated
• One month presence on baumagazin-online.de – you will receive all leads generated at month‘s end
SERVICES & PRICE
Placement of your Whitepaper on the baustoffpartneronline portal with download function
(including your specified download registration data requirements, e.g. last name / first name / Email / function / department branch / company size, etc.)
Promotion through newsletter announcements and editorial support, as well as placement on social media and business networks
Basic price for one month, including reporting of all leads
* Prices do not include applicable sales taxes, possible AE commission.
TARGETING & LEAD-TOOLS 29
220,– €*
Whitepaper Closed Content Registration Unlocked Content Qualified Leads
30 NOTES
CONTACT 31 Susanne Traub Bookkeeping / Sales Assistance ✆ +49 (0) 831 / 522 04-30 ✉ traub@sbm-verlag.de Bookkeeping / Sales Assistance Monika Thuy Sales Assistance ✆ +49 (0) 831 / 522 04-29 ✉ thuy@sbm-verlag.de Nadine Eszterle Customer consultant ✆ +49 (0) 831 / 522 04-27 ✉ eszterle@sbm-verlag.de Markus Maier Customer consultant ✆ +49 (0) 831 / 522 04-37 ✉ maier@sbm-verlag.de Elmar Romanesen Customer consultant ✆ +49 (0) 831 / 522 04-16 ✉ romanesen@sbm-verlag.de Tobias Haslach Publishing director ✆ +49 (0) 831 / 522 04-39 ✉ haslach@sbm-verlag.de Tobias Nickert Head of project management ✆ +49 (0) 831 / 522 04-17 ✉ nickert@sbm-verlag.de Peter Lang Editor ✆ +49 (0) 831 / 522 04-46 ✉ lang@sbm-verlag.de Christine Seif Chief editor on parental leave ✆ +49 (0) 831 / 522 04-25 ✉ seif@sbm-verlag.de Simone Frank ✆ +49 (0) 831 / 522 04-38 ✉ frank@sbm-verlag.de Layout / Editorial pre-editing Lisa Schröder ✆ +49 (0) 831 / 522 04-23 ✉ schroeder@sbm-verlag.de Jessica Joos ✆ +49 (0) 831 / 522 04-21 ✉ joos@sbm-verlag.de Joachim Plath Management ✆ +49 (0) 831 / 522 04-41 ✉ plath@sbm-verlag.de Markus Holl Management ✆ +49 (0) 831 / 522 04-40 ✉ holl@sbm-verlag.de Andreas Kanat Management ✆ +49 (0) 831 / 522 04-47 ✉ kanat@sbm-verlag.de Management
SBM Verlag GmbH Hermann-von-Barth-Straße 2 87435 Kempten Tel. +49 (0) 831 / 522 04-0 Fax +49 (0) 831 /522 04-50 E-Mail info@sbm-verlag.de Web www.sbm-verlag.de baumagazin-online.debausicherheit-online.debaustoff-partner.de High advertising effect no matter if print or online with the SPECIALISTS REGARDING CONSTRUCTION MEDIA. Three trade journals Three portals One trade
