ONLIN E
MAGAZIN
BAUHANDWERK
DAS
& FACHPORTAL FÜR DAS
MEDIA KIT 2023
2 EVERYTHING AT ONE VIEW 3 ONLINE 14 PRINT 7 CONTACT 28 TARGETING & LEAD TOOLS 23
EVERYTHING AT ONE VIEW
As one of the leading magazines for the building trade, baustoffPARTNER provides independent, to-the-point information on trends, innovations and developments in the construction industry and the building materials trade, on a monthly basis.
We also report compactly and competently on all relevant trade fairs in the building materials industry and on structural or personnel changes within companies and associations. A monthly »Top Topic« as well as company portraits round off our reporting.
With our special issues, we highlight particular aspects of the industry and place the editorial focus on relevant topics. baustoffPARTNER is published eleven times a year in Germany and other German-speaking countries, including one double issue (December/January) at the turn of the year.
Memberships –
Organ –
Management
Andreas Kanat
Markus Holl
Joachim Plath
Publishing management
Editorial department
Project management
Advertisements scheduling
Tobias Haslach
Peter Lang
Christine Seif
Tobias Nickert
Nadine Eszterle
Markus Maier
Elmar Romanesen
Volume/Year 23 th volume, 2023
Mode of publishing monthly (11 issues incl. One double issue 12/1)
Publishing house SBM Verlag GmbH
Postal address Hermann-von-Barth-Str. 2, D-87435 Kempten
Telephone +49 (0) 8 31 / 5 22 04-0
Telefax +49 (0) 8 31 / 5 22 04-50
Internet www.baustoff-partner.de
E-Mail baustoffpartner@sbm-verlag.de
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EVERYTHING AT ONE VIEW
Subscription price annual subscription
Domestic: 55,00 € (dispatch and VAT included)
Abroad: 82,50 € (dispatch included) Retail Price: 5,00 € (order at: www.baustoff-partner.de/ magazin/abo
ISSN: 1439-5606
Extend analysis 2021 / 22 = 11 issues
*)
contain: Editorial, Table of contens, imprint, list of editorial offices, preview, self-advertising
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Magazine
Total extend 1 072 pages = 100,0 % Editorial part 779 pages = 72,6 % Advertisment part 293 pages = 27,4 % including Special publication „Branchenspezialist“ 24 pages = 8,2 % Special publication „bau 4.0“ 36 pages = 12,3 % Insert 5 units Content
2021 / 22 779 pages = 100,0 % 1. Flooring & Structure 105 pages = 13,4 %
Doors & Gates 48 pages = 6,1 % 3. Windows 55 pages = 7,0 % 4. Tools & Safety at work 126 pages = 16,2 % 5. Building shell construction 75 pages = 9,7 % 6. Bath & Interior design 48 pages = 6,2 % 7. Facade 75 pages = 9,7 % 8. Roof 78 pages = 10,0 % 9. Outdoor Facilities 42 pages = 5,4 % 10. Practice reports 12 pages = 1,5 % 11. Information technology 2 pages = 0,3 % 12. Special publication branchNews 22 pages = 2,8 % 13. Names and news 18 pages = 2,3 % 14. Latest news 17 pages = 2,2 % 15. Miscellaneous* 56 pages = 7,2 %
format DIN A4, 210 mm wide, 297 mm high
analysis of the editorial part
2.
Miscellaneous
Total extend Editorial part Advertisement part Total extend 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
5
Editions analysis Copies per issue annual average (1 st July 2021 to 30 th July 2022 based on the AMF scheme) Print run 9 750 Acutally circulated issue 9 556 thereof abroad 133 Issue sold 38 thereof abroad –thereof member pieces –- copies subscribed 38 - other sales –- single sale –Free copies 9 518 Residual, archive and sample copies 194 Geographical circulation analysis Economic area Share of the actually circulated issue % copies Domestic 98,6 9 423 Abroad 1,4 133 Actually circulated issue 100,0 9 556
Breakdown of the actually circulated issue according to Nielsen areas Nielsen area I Schleswig-Holstein, Hamburg, Bremen, Lower Saxory 1 325 Nielsen area II North Rhine-Westphalia 1 734 Nielsen area IIIa Hessen, Rhineland-Palatinate Saarland 1 236 Nielsen area IIIb Baden-Wuerttemberg 2 066 Nielsen area IV Bavaria 2 306 Nielsen area V Berlin 253 Nielsen area VI Mecklenburg-Western Pomerania, Brandenburg, Saxony-Anhalt 297 Nielsen area VII Thuringia, Saxory 206 Actual domestic circulation 9 426 Abroad 133 Circulation control IVW connected Click here for more infos!
EVERYTHING AT ONE VIEW
3 012 monthly readers of the baustoffPARTNER online edition
plus.
EVERYTHING AT ONE VIEW
Industries / Economic sectors / Specialisations / Professional sectors
Recipient groups (changing monthly)
Statistical number of readers per company: 2,45 (reader analysis 2022)
The circle of recipients of the consists of approx. 60 000 readers from the building materials industry, the specialized trade as well as the building trade. The readership is made up of company executives.
Source: The evaluation is based on the in-house list of recipients and regular checks by the publishing house. The size of the business unit, education, age/ gender and the size of the municipality have not been considered in the evaluation.
6
actually
(annual average) 100 % 9398 copies 673 copies 7,2 % Building material industry, manufactures 16/20/22/23 25/26/28 2 410 copies 25,6 % Wholesale, Retail 46/47 6 315 copies 67,2 % Building trade, processors 41/43 Copies Portion of actually distributed copies Recipient group description according to the industrial classification of economic activities published by the German Statistical Office Department/ group/class Building trade, Farbicators 7 % Wholesale, Retail 24,7 % Building material industry, manufactures 68,3 % Click here for more infos!
circulated issue
Special Forms of Advertising
Cover page, 4-color, (210 mm wide x 297 mm high, plus 3 mm bleed) + Cover story, maximum 2 pages editorial without right of withdrawal 5 990,– € (for increased editions on request)
2nd cover page, 4-color 4 250,– €
3rd cover page, 4-color 4 250,– €
Supplements
Loosely inserted
Price per thousand up to 25 g 240,– €
All other 5 g per tsd. 20,– € Partial insertion possible from 4 500 copies onwards with 10 % price surcharge
Format
Maximum 200 mm wide x 290 mm high
4th cover page / back cover, 4-color 4 990,– €
2nd cover page / page 3, 4-color
right page beside the editorial, 4 color 4 250,– €
Other Special Forms of Advertising
(e.g.: Banderole, Panorama Folding Page, Gate Folder etc.)
Price on demand
2 sheet (4-sided) 900,– €
Bound inserts are discounted. Multi-sheet bound inserts must be delivered folded accordingly, but untrimmed.
For example 2 sheet (4-sided) Click
7
PRINT
2022 DAS FACHMAGAZIN FÜR DAS BAUHANDWERK BAUSTOFF-PARTNER.DE MEISTERWERKE Alltagstauglich & ressourcenschonend 08 TOP-THEMA Bodenbeläge & Aufbau IM BLICKPUNKT Decora/Ewifoam: Bodenallrounder aus Polen UZIN UTZ Neuer Markenaufritt zum 111-jährigen Jubiläum Seite 24
here for more infos!
Advertisement Formats
Sizes width x height
t: type area
in the bleed (+ 3 mm bleed)
t: 198 x 265 mm per page
b:
Bleed in the middle 3 mm, with motive extending past the trimm line by 5 mm per page
PRINT 8
b:
1/3 vertical t:
1/3 horizontal
60
265
72
297
1/2 vertical t: 185
130 mm b: 210
146 mm 1/2 horizontal t: 90 x 265 mm
102,5 x 297 mm 2/3 vertical t: 185
175 mm
210
191 mm
150
1/4
1/4 vertical t:
185 x 90 mm b: 210 x 106 mm
t:
x
mm b:
x
mm
x
x
b:
x
b:
x
2/3 horizontal t: 137,5 x 235 mm b:
x 251 mm special format Juniorpage
horizontal t: 90 x 130 mm b: 102,5 x 146 mm 1/4 horizontal t: 42,5 x 265 mm b: 55 x 297 mm
185 x 65 mm b: 210 x 81 mm right page left page 3/4 vertical t: 185 x 200 mm
b: 210 x 216 mm 3/4 horizontal t: 137,5 x 265 mm
1/1
b: 150 x 297 mm
page t: 185 x 265 mm
b: 210 x 297 mm
2/1 page
1/8
Click here for more infos!
210 x 297 mm per page special format 1/8 vertical t: 90 x 65 mm b: 210 x 48 mm 1/8 horizontal t: 42,5 x 130 mm
vertical
Advertising Rates
Discounts
In case of purchase within one insertion year (start with the appearance of the first advertisement):
Payment conditions
100 % net after receipt of invoice without deduction. With payment via bank collection or in advance 2 % discount.
VAT no. DE 198 152 137
Bank details HypoVereinsbank Kempten
IBAN DE14 7332 0073 6690 4171 87
SWIFT (BIC) HYVEDEMM428
Tax number 127 / 137 / 20036
PRINT 9
Format Advertisements in type area Dimensions in mm bleed-off sizes Dimensions in mm Type area 4c Bleed 4c 1/8 page Special format 42,5 x 130 horizontal 90 x 65 vertical 210 x 48 vertical 500,– € 700,– € 1/4 page 42,5 x 265 horizontal 90 x 130 horizontal 185 x 65 vertical 55 x 297 horizontal 102,5 x 146 horizontal 210 x 81 vertical 1 020,– € 1 120,– € 1/3 page 60 x 265 horizontal 185 x 90 vertical 72 x 297 horizontal 210 x 106 vertical 1 390,– € 1 530,– € 1/2 page 90 x 265 horizontal 185 x 130 vertical 102,5 x 297 horizontal 210 x 146 vertical 2 040,– € 2 250,– € 2/3 page 137,5 x 235 horizontal 185 x 175 vertical 150 x 251 horizontal 210 x 191 vertical 2 720,– € 2 990,– € 3/4 page 137,5 x 265 horizontal 185 x 200 horizontal 150 x 297 horizontal 210 x 216 horizontal 3 060,– € 3 370,– € 1/1 page 185 x 265 210 x 297 3 720,– € 4 090,– € 2/1 page 2 x 185 x 265 2 x 210 x 297 7 440,– € 8 170,– € All prices in € plus applicable statutory VAT rate. Prices b/w and
3c on request
Time scale: Quantity scale: 3 forms of advertising 5 % 2 pages 5 % 6 forms of advertising 10 % 4 pages 10 % 9 forms of advertising 15 % 6 pages 15 % 11 forms of advertising 20 % 8 pages 20 %
Interior Edition
• Top Topic: Floor
• Special Topic: Bath
• Trade Fair
Follow-up report: Domotex
• Window
• Interior design
• Door & gate
• Tools & equipment, fastening technology
SPECIAL ISSUE
ALL TOPICS
Preliminary report BAU 2023
• Window
• Door & gate
• Interior design
• Floor
• Tools & equipment, fastening technology
• Outdoor facilites
• Roof
• Facade
• Shell construction
• Safety at work
TOPIC PLAN
SPECIAL ISSUE
ALL TOPICS
Main Edition BAU 2023
• Window
• Door & gate
• Interior design
• Floor
• Tools & equipment, fastening technology
• Outdoor facilites
• Roof
• Facade
• Shell construction
• Safety at work
SPECIAL ISSUE
ALL TOPICS
Follow-up report BAU 2023
• Window
• Door & gate
• Interior design
• Floor
• Tools & equipment, fastening technology
• Outdoor facilites
• Roof
• Facade
• Shell construction
• Safety at work
Interior Edition
• Top Topic: Window
• Special Topic: IT in construction
• Interior design
• Door & gate
• Floor
• Tools & equipment, fastening technology
Outdoor Edition
• Top Topic: Shell construction
• Special Topic: Formwork, scaffolding,
• Outdoor facilites,
• Roof
• Tools & equipment, fastening technology
02 February
March
April
June
July
PRINT
03
04
05 May 06
07
DATE D 18.01. Cd 25.01. Pd 11.02. D 15.02. Cd 22.02. Pd 11.03. D 15.03. Cd 22.03. Pd 08.04. D 03.05. Cd 10.05. Pd 27.05. D 31.05. Cd 06.06. Pd 24.06. D 28.06. Cd 05.07. Pd 22.07.
ISSUE ISH 13.03. – 17.03. Fastener Fair 21.03. – 23.03. BAU 17.04. – 22.04. Ligna 15.05. – 19.05. EPF 22.06. – 24.06..
FAIR
D = Deadline Cd = Closing date Pd = Publishing date increased circulation 15.000 increased circulation 20.000 increased circulation 15.000
08 August 09 September 10 October 11 November 12/01
SPECIAL ISSUE
ALL TOPICS
• Top Topic: Tools & equipment, fastening technology
• Special Topic: Facade/Colour
• Window
• Door & gate
• Interior design
• Tools & equipment, fastening technology
• Outdoor facilites
• Roof
• IT in construction
• Safety at work
Outdoor Edition
• Top Topic: Outdoor facilites
• Special Topic: Shading/ Sun protection
• Roof
• Facade
• Shell construction
• Tools & equipment, fastening technology
Interior Edition
• Top Topic: Door & gate
• Special Topic: Safety at work
• Window
• Floor
• Interior design
• Tools & equipment, fastening technology
Outdoor Edition
• Top Topic: Roof
• Special Topic: Insulation materials
• Outdoor facilites
• Facade
• Shell construction
• Tools & equipment, fastening technology
SPECIAL ISSUE
ALL TOPICS
• Top Topic: Interior design
• Window
• Door & gate
• Floor
• Tools & equipment, fastening technology
• Outdoor facilites
• Roof
• Facade
• IT in construction
• Safety at work
DATE D 02.08. Cd 09.08. Pd 26.08. D 30.08. Cd 06.09. Pd 23.09. D 27.09. Cd 04.10. Pd 21.10. D 25.10. Cd 31.10. Pd 18.11. D 29.11. Cd 06.12. Pd 23.12.
ISSUE Nordbau 06.09. – 10.09. A+A 24.10. – 27.10..
Specialpublication Branchenspezialisten
FAIR
December January
Possible Combinations of Our Construction Media
TARGET GROUPS
baustoffPARTNER:
Complete building trade, fabricators, building materials trade, building materials industry, manufacturers
bauMAGAZIN:
Building construction and civil enigneering, road construction, demolition and recycling, extraction and processing, gardening and landscaping, scaffolding, special civil engineering and tunnel construction, ready-mix concrete, concrete block factories, system building factory, construction machinery, manufacturers and trade
bauSICHERHEIT:
Professional builders and fabricators, building construction, civil engineering, scaffolding, road construction, gardening and landscaping, safety inspectors, specialists for safety at work, trade (wholesale, retail and technical trade), organisations, trade associations, educational institutions
12 PRINT / ONLINE
ON LI NE bau Bauhaus Heavy Magazin Schriftart unbekannt ON INE TheSans ExtraBold mit Kontur und ebgerundeten Ecken ONLIN E Period: April 2021 until February 2023 Coverage portal visits: 88 740 Coverage Newsletter: 36 900 Coverage Social Media (Facebook, Twitter, Instagram): 68 300 Coverage portal visits: 94 510 Coverage Newsletter: 50 400 Coverage Social Media (Facebook, Twitter, Instagram): 72 690 Coverage portal visits: 57 910 Coverage Newsletter: 29 400 Coverage Social Media (Facebook, Twitter, Instagram): 9 660 Online combinations Print combinations Potential coverage 219 590 Potential coverage 114 970 Potential coverage 252 250 + + ONLIN E ON LI NE bau Bauhaus Heavy Magazin Schriftart unbekannt ONLINE TheSans ExtraBold mit Kontur und ebgerundeten Ecken + +
bausicherheit-online.de August 08 SCHULUNGFÜRSICHERES ARBEITENINDERHÖHE MEB setzt praxisnahe Weiterbildungsmaßnahmen DERLADUNGRICHTIGAUF PRITSCHESICHERNBlickpunkt:HS-Schochkonzipiert »HS-Boxen« sicheren »SPRINGFIT«:EINWEG-ATEMSCHUTZMASKEFÜRDENBAU DASPROBLEMMIT SCHWARZARBEIT Ratgeber: finanziellen Schattenwirtschaft 8 BAUMASCHINEN BAUGERÄTE BAUFAHRZEUGE August BLICKPUNKT Vollelektrisch imBrechereinsatz BAUMAGAZIN-ONLINE.DE BELLEQUIPMENT Marktanteil Prozent das SBMMINERALPROCESSING »WollenunsereProduktion jährlich200Brechererhöhen« FACHMAGAZIN BAUHANDWERK BAUSTOFF-PARTNER.D WOLFF Präzise Schweißergebnisse mit hoher Arbeitsgeschwindigkeit HÜRNE digitalem 08 Thomsit 75-jährigesJubiläum SONDERTHEMA Das Ausstattung und Technik 8 BAUMASCHINEN BAUGERÄTE Vollelektrisch im Brechereinsatz BAUMAGAZIN-ONLINE.DE BELL EQUIPMENT SBM MINERAL PROCESSING complete edition: 25 650 complete edition: 18 000 complete edition: 34 650 08 SCHULUNG FÜR SICHERES ARBEITEN IN DER HÖHE DER PRITSCHE SICHERN TITEL-THEMA »SPRINGFIT«: EINWEG-ATEMSCHUTZMASKE FÜR DEN BAU SCHWARZARBEIT DAS FACHMAGAZIN FÜR DAS BAUHANDWERK Präzise Schweißergebnisse mit hoher Arbeitsgeschwindigkeit Mit digitalem 08 Thomsit feiert 75-jähriges Jubiläum Das Bad Ausstattung SCHULUNG FÜR SICHERES LADUNG RICHTIG AUF DER PRITSCHE SICHERN »SPRINGFIT«: EINWEG-ATEMSCHUTZMASKE FÜR DEN BAU DAS PROBLEM MIT SCHWARZARBEIT 8 BAUMASCHINEN BAUGERÄTE Vollelektrisch im Brechereinsatz BAUMAGAZIN-ONLINE.DE SBM MINERAL PROCESSING STENGER SIEBTECHNIK 2021 WOLFF Präzise Schweißergebnisse mit hoher Arbeitsgeschwindigkeit Mit digitalem 08 IM BLICKPUNKT Thomsit feiert 75-jähriges Jubiläum SONDERTHEMA Das Bad Ausstattung und Technik 2021 WOLFF Präzise Schweißergebnisse mit hoher Arbeitsgeschwindigkeit Mit digitalem 08 IM BLICKPUNKT Thomsit feiert 75-jähriges Jubiläum SONDERTHEMA Das Bad Ausstattung und Technik
Audited circulation Precise basis for the advertising market
ONLIN E
13 PRINT / ONLINE baustoffPARTNER Advertisement Editorial articleTragfähige Grundlage---Tragfähige Grundlage für das Gewerbegebiet D-einMaschinenzugnotwendig, Bei der Erschließung eines neuen Industrie m2große GeländefürdieBebauungvorzu--Newsletter Website Social Media YOUR KEY TARGET GROUP 82 845 CUSTOMERS +61% MORE RANGE* 2 x a month We make you visible. • Cross-media • Measurable • Transparent Print run: 9 000 Approx. 15 900 subscribers Approx. 4 160 subscribers Approx. 750 subscribers Approx. 52 140 visitors / month Approx. 895 subscribers *compared to the ranges in 2022
Short characteristic
baustoffPARTNER online is the new digital platform of the baustoffPARTNER, which informs about trends, novelties and developments in the construction industry, every month.
Innovative and highly professional – that is the claim the online portal baustoffPARTNER online has. In order to live up to that claim, we always fulfil our readers wish to be up to date in the digital age by keeping them fully informed on a daily basis as well as taking their suggestions into account. In addition to the monthly print-edition, baustoffPARTNER online offers various complementary forms of online advertising.
Thus, baustoffPARTNER online maximizes and multiplies the effectiveness of online advertising by integrating a company’s already existing marketing campaign into the marketing-mix.
The content of baustoffPARTNER online focuses on the presentation of innovative trends, new products and developments in the construction industry and the building materials trade. Current news and trade fair reports round off the variety of topics.
ONLINE 14 baustoff-partner.de Web-address SBM Online GmbH Hermann-von-Barth-Str. 2 87435 Kempten Publisher
Audited circulation Precise basis for the advertising market
ONLINE
Distribution / Data and facts
Competence
Detailed reporting, being up-to-date and rapid presentation of information – that are the main characteristics of baustoff-partner.de:
• Latest news about the construction trade and the construction industry
• Object and user reports
• Extensive listing of manufacturers
• Picture galleries, reports, interviews from fairs and events
• Newsletter (more than 15 000 subscribers), published twice a month
• Facebook and Instagram –direct contact with users and fans
File formats banners: jpg, gif, png
Target groups
• Roof construction
• Facade construction
• Window construction
• Gardening and landscaping
• Industrial & commercial construction
• Drywall construction
• Interior fittings
• Door construction
• Building trade
• Architects and planners
Delivery date
Please send your files at the latest five days before the start of the campaign.
Delivery address
Mauro Di Renzo
mdr@sbm-verlag.de
Our range/Month
Portal Visits: 22 073
Newsletter: 15 699
Access 22 073 Visits
23 601 Page Impressions
Monthly average January – July 2022,
source: IVW
Social Media (Facebook, Instagram, LinkedIn): 5 255
Total: 43 027
26.07.2022
15
Homepage Banner
1
Placement: Top-News
Price/week: je 380,– €
2
Size: 940 x 200 px
Placement: Directly under the top news
Price/month: 1 500,– €
Placement: corporate video, product video etc. (within up-to-date messages)
Price/month: 600,– €
Size: 940 x 200 px
Placement: On the start page (rolling)
4 Superbanner
Size: 940 x 200 px
Placement: On the start page (rolling)
Price/month: 990,– €
5 Skyscraper
Size: 160 x 600 px
Placement: right sidebar on home page, topics & newsline
Price/month: 750,– €
6
Size: 160 x 300 px
Placement right sidebar on home page, topics & newsline
Price/month: 500,– €
7 Rectangle
Placement: On the start page (rolling)
Size: 288 x 400 px
Price/month: je 490,– €
ONLINE 16 3 HOMEPAGE 1 5 6 7 2 4
Advertorial
3 Video-Box
Half-Skyscraper
MOBILE
4 ONLIN E ONLIN E
VERSION
Exklusive-Superbanner
4 Additional visibility in the mobile version Superbanner
Wide-Content Ad
Size: 940 x 300 px
Placement: after click of each message / news within the text, rotates with four companies
Price/month: 990,– €
Wide-Content Ad
Size: 940 x 300 px
Placement: When calling each message / news within the
17
ONLINE
Newsline
1 Wide-Content-Ad
All prices in € (Euro) plus valid VAT. NEWSLINE 1 ONLIN E
1 Additional visibility in the mobile version
MOBILE VERSION 1 ONLIN E
text
ONLINE 18 Newsletter 1 1 Advertising/Advertorial Size: 600 x 350 px Price/newsletter: 790,– € Publication dates 1 11. January Floor (DOMOTEX) 25. January 2 15. February Floor 3 01. March 15. March 20. March Fastening technology (Fastener Fair) 5 03. May 17. May 31. May 6 14. June Floor (EPF) 28. June Window 7 04. July IT in construction (Digitalbau) 12. Juli 26. Juli Shell construction 8 17. August 30. August branchenSPEZI 9 05. September (Nordbau) 27. September Outdoor facilites 10 11. October 23. October Safety at work (A+A) 11 09. November Door & gate 23. November Roof 12 07. December 22. December 4 04. April Outdoor facilites (BAU1) 05. April IT in construction (BAU2) 06. April Window (BAU3) 11. April Facade (BAU4) 12. April Interior design (BAU5) 13. April Roof (BAU6) 14. April Door & gate (BAU7) 17. April Tools (BAU8) 18. April Floor (BAU9) 19. April Shell construction (BAU10) 1 11. January 2024
Special Newsletter
Special newsletter
Dispatch to the entire baustoffPARTNER-online.de Newsletterdatabase (DSGVO-compliant).
Price: 3 890,– €
Topic specific special newsletter
Offers the possibility of corresponding selections (e.g. topic-specific, or also manufacturers, dealers, rental companies, up to a maximum of 2 500 e-mail addresses are included.
Price: 1 500,– €
Any other key target group 250 ,– €
19
ONLINE
NEWSLETTER with the highest reach for the building trade!
1 Portfolio
2 Contact details
3 Archive of your press releases
Partner-Paket
We publish your profile on baustoffPARTNER online with all the information which is important to you
990,– €
(e.g. contact details, locations, portfolio, videos, pictures, product leaflets, data sheets...)*.
All articles and messages about your company, your association or your seminar offers, which will be published in the baustoffPARTNER will be archived and are avaiable to readers at any time. Our information flat rate for you. Over the course of a year, you can publish as many press releases* as you want. Your profile on baustoffPARTNER online is also linked to your website.
Duration period: one year from the booking date. All prices are net/net, plus possible commission for agencies.
+Add-on 290,– €
èProduct Post as a targeted marketing tool: Post your products independently on the homepage + landing page and inform your potential customer groups. (Max. 2 posts per day)
4 Product/Company Videos and Images
5 Product/Service Portfolio
* corresponding to our editorial guidelines.
20
ONLINE
Partner-packages
1 2 3 4 5
Sponsored Content
199,– €
Sponsored Content
We publish your advertisement/news/ article or desired content on our social media (Facebook, Twitter, Instagram) including a link.
21
ONLINE
ONLINE
Pricelist
The general terms and conditions for the trade journal baustoffPARTNER and the trade portal baustoffPARTNER online can be found at www.baustoffpartner-online.de/agb
22
Homepage Size in pixel Placement Prices/month Monthly online booking option Superbanner 940 x 200 on the start page (rolling) 990,– € 13 units Exklusive-Superbanner 940 x 200 directly under the top news 1 500,– € 1 units Skyscraper 160 x 600 right sidebar on home page, topics & newsline 750,– € 8 units Half-Skyscraper 160 x 300 right sidebar on home page, topics & newsline 500,– € 8 units Video-Box within upto-date messages corporate video, product video (within up-to-date messages) 600,– € 3 unit Rectangle 288 x 400 on the start page (rolling) 490,– € 10 units (max. 20) Advertorial = paid editorial article Top-News (for customs without partnerpackage) 380,– € 7 x / 7 days Newsline Size in pixel Placement Prices/month Monthly online booking option Wide Content Ad 940 x 300 after click of each message/news within the text 990,– € 5 unit Newsletter Size in pixel Placement Prices Booking possibility per newsletter Advertisement 600 x 350 Advertisement in Newsletter 790,– € 5 units Advertorial 600 x 350 Advertorial in Newsletter 790,– € 5 units
We feature your content and your advertising banners for the interested users without marketing waste.
TARGETING & LEAD-TOOLS 23
Reach B2B users and decision-makers in the construction industry with attention-grabbing Display Advertising.
B2B-Display Advertisting
Functionality Audience Display Targeting
Find users again 2
average
22 079 users
month
Users will be marked on baustoff-partner.de 1
The interested users previously marked on baustoff-partner.de will be found on the websites from our network.
An
of
a
marked by
cookies.
Reach users 3
TARGETING & LEAD-TOOLS
Audience Display Targeting Costs
Campaign concept and creation of 8 different advertising banners which are displayed on the chosen websites of our premium network: 250,– € *
Cost for 1 000 impressions (CPT): 36,– € * Campaigns can be implemented individually according to budget requirements.
PACKAGE 30
• Campaign concept creation
• Ad design (up to 8 different graphics)
• 30 000 Ad impressions
• Price Advantage of 100,– €
PACKAGE 60
• Campaign concept creation
• Ad design (up to 8 different graphics)
• 60 000 Ad impressions
• Price Advantage of 100,– €
Examples from our Premium Network
PACKAGE 90
• Campaign concept creation
• Ad design (up to 8 different graphics)
• 90 000 Ad impressions
• Price Advantage of 150,– €
24
* All prices in € (Euro) plus valid VAT.
1230,– €* 2310,– €* 3340,– €*
B2B Native Advertising
1. Text-Image-Advertisement
2. Text-Image + Advertorial
You can reach B2B users and decision-makers specifically on our Premium network with Text-Image Ads. These adapt optically to the partner website and are linked to your website. Currently only available in Germany
You can reach B2B users in our premium network with editorial Text-Image ads.
These adapt optically to the website environment and are linked to an advertorial, which is also displayed in the look and feel of the publishing website. This form of advertising has a very high level of user acceptance and is particularly suitable for the presentation of products that require explanation, such as in the B2B area.
& LEAD-TOOLS 25
TARGETING
Text-Image-Advertisement Advertorial
NATIVE ADVERTORIALS
of the various
CPC (COST PER CLICK)
• Cost per Click (Minimum 200 Clicks)
Reach your target audience with content advertising on over 100 newspaper websites worldwide: * Prices do
4,– €*
26
TARGETING & LEAD-TOOLS
• Creation
ad designs
1.
Text + Graphic
455,– €* 2. Text
+ Graphic + Advert.
610,– €*
not include applicable sales taxes, possible AE commission.
TARGETING & LEAD-TOOLS
B2B Geotargeting
Reach B2B users and decision-makers in the construction industry according to geographical areas, within the baumagazin-portals as well as in our premium network, with attention-grabbing display advertising, e.g. in country, language, region. PRICES Relating
27
to Country/Regions of choice.
Andreas Kanat Management
✆ +49 (0) 831 / 522 04-47
✉ kanat@sbm-verlag.de
Tobias Haslach Publishing director
✆ +49 (0) 831 / 522 04-39
✉ haslach@sbm-verlag.de
Tobias Nickert
Head of project management
✆ +49 (0) 831 / 522 04-17
✉ nickert@sbm-verlag.de
Bookkeeping / Sales Assistance
Monika Thuy Sales Assistance
✆ +49 (0) 831 / 522 04-29 ✉ thuy@sbm-verlag.de
Susanne Traub
Bookkeeping / Sales Assistance
✆ +49 (0) 831 / 522 04-30 ✉ traub@sbm-verlag.de
Layout / Editorial pre-editing
Lisa Schröder
✆ +49 (0) 831 / 522 04-23 ✉ schroeder@sbm-verlag.de
Simone Frank
✆ +49 (0) 831 / 522 04-38 ✉ frank@sbm-verlag.de
Meike Gottmann
Christine Seif
Chief editor
✆ +49 (0) 831 / 522 04-25
✉ seif@sbm-verlag.de
Peter Lang Editor
✆ +49 (0) 831 / 522 04-46
✉ lang@sbm-verlag.de
Jessy von Berg Editor
✆ +49 (0) 831 / 522 04-44
✉ vonberg@sbm-verlag.de
✆ +49 (0) 831 / 522 04-34 ✉ gottmann@sbm-verlag.de
Management
Jessica Joos
✆ +49 (0) 831 / 522 04-21 ✉ joos@sbm-verlag.de
Management
Andreas Kanat
✉ kanat@sbm-verlag.de
Joachim Plath
✉ plath@sbm-verlag.de
Markus Holl
Nadine Eszterle
Customer consultant
✆ +49 (0) 831 / 522 04-27
✉ eszterle@sbm-verlag.de
Markus Maier Customer consultant
✆ +49 (0) 831 / 522 04-37
✉ maier@sbm-verlag.de
Elmar Romanesen
Customer consultant
✆ +49 (0) 831 / 522 04-16
✉ romanesen@sbm-verlag.de
✉ holl@sbm-verlag.de
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CONTACT
SBM Verlag GmbH Hermann-von-Barth-Straße 2 87435 Kempten Tel. +49 (0) 831 / 522 04-0 Fax +49 (0) 831 /522 04-50 E-Mail info@sbm-verlag.de Web www.sbm-verlag.de baumagazin-online.de bausicherheit-online.de baustoff-partner.de High advertising effect no matter if print or online with the SPECIALISTS REGARDING CONSTRUCTION MEDIA. Three trade journals Three portals One trade