Book Chapters Annisette, Marcia (2020). “Race and Ethnicity Revised.” In Walker, S. and Edwards, R. (Eds.), Routledge Companion to Accounting History. Pp. 530-552. London: Routledge.
Belk, Russell (2020). “Branding and Marketing.” In Stefan Schwarzkopf (Ed.), Routledge Handbook of Economic Theology (pp. 220-227). Abingdon, UK: Routledge. (with S. Schwarzkopf)
Aulakh, Preet S. (2019) “Managing Risks in Cross-Border Licensing Alliances: Interdependence, Contract Structure and Knowledge Transfer.” In T.K. Das (Editor), Managing Interpartner Risks in Strategic Alliances. Charlotte, N.C. Information Age Publishing, 35-76. (with Marshall Jiang and Rekha Krishnan)
Belk, Russell (2020). “Commodification as a Part of Marketization.” In Himadri Roy Chaudhuri and Russell Belk (Eds.), Marketization: Theory and Evidence from Emerging Markets (pp. 31-72). Singapore: Springer.(with H.R. Chaudhuri)
Aulakh, Preet S. (2020). “Introduction: Conceptualizing Labour and Capital Mobilities In and Out of Asia.” In Preet S. Aulakh and Philp F. Kelly (Eds.), Mobilities of Labour and Capital in Asia (pp. 1-27). New York: NY: Cambridge University Press. (with P. F. Kelley) Aulakh. Preet S. (Forthcoming) “Institutional Differences and the Value of Identity Bridging Role of Trust in Cross-Border Alliances.” In T.K. Das (Editor), Managing Interpartner Cooperation in Strategic Alliances. Charlotte, N.C. Information Age Publishing. (with Rekha Krishnan) Belk, Russell (2019). “Anthropology of Chinese Foodways — preface.” In Tian Guang and Chen Gang (Eds.), Anthropology of Chinese Foodways. Boynton Beach, FL: North American Business Press. (with T. Guang and G. Chen) Belk, Russell (2019). “Introduction to the Handbook of the Sharing Economy: The Paradox of the Sharing Economy.” In Russell Belk, Giana Eckhardt, and Fleura Bardhi, eds., Handbook of the Sharing Economy, Cheltenham, UK: Edward Elgar, 2019, 1-8. (with G. Eckhardt and F. Bardhi) Belk, Russell (2019). “Introduction.” In Yuko Minowa and Russell Belk, ed., Romantic Gift Giving and Consumer Culture. (with Y. Minowa) Belk, Russell (2019). “White Day in Japan.” In Yuko Minowa and Russell Belk, ed., Romantic Gift Giving and Consumer Culture, London: Routledge, 145-182. (with Y. Minowa and T. Matsui) Belk, Russell (2019). “Romantic Gift Giving of Mature Consumers.” In Yuko Minowa and Russell Belk, ed., Romantic Gift Giving and Consumer Culture, London: Routledge, 50-91. (with Y. Minowa)
98 Schulich School of Business
Belk, Russell (2020). “Cultures, Consumers, and Corporations.” In Luca Visconti, Lisa Peñaloza, and Nil Toulouse (Eds.), Cultural Marketing Management: Strategies and Practices, 2nd ed. (pp. 17-32). London: Routledge. (with L. Visconti, L. Peñaloza, and N.Toulouse) Belk, Russell (2020). “Foreword.” In Robert Tian and Liu Hong Fei (Eds.), Belt and Road vs. China and the World: Perspectives of the Chinese (pp. vii-xix). Miami, FL: North American Business Press. (with R. Tian and L. Fei) Belk, Russell (2020). “Foreword.” In Tianjin Wang, Yu Liu, and Kathy Tian (Eds.), Marketing and Economics in Modern China (pp. 7). Atlanta, GA: North American Business Press. Belk, Russell (2020). “High End Contemporary Art: Art for Art’s Sake or Art for Mart’s Sake?” In Karin Ekström (Ed.), Museum and Art business: Cultural Institutions and Market Orientation, London: Routledge. (with K. Ekström) Belk, Russell (2020). “Little Luxuries: Decencies, Deservingness, and Delight.” In Timothy Malefyt and Maryann McCabe (Eds.), Women, Consumption and Paradox (pp. 239252). London: Routledge. (with T. Malefyt and M. McCabe) Belk, Russell (2020). “Luxury Brands and the Use of Art in Marketing.” In Pierre-Yves Donzé, Véronique Pouillard, and Joanne Robert (Eds.), The Oxford Handbook of Luxury Business (pp. 1-23). Oxford: Oxford University Press. (with A. Joy) Belk, Russell (2020). “Preface.” In Himadri Roy Chaudhuri and Russell Belk (Eds.), Marketization: Theory and Evidence from Emerging Markets, Singapore: Springer. (with H.R. Chaudhuri) Belk, Russell (2020). “The Evolving Nature of Luxury: The Changing Notion of Materialism and Status in an Increasingly Dematerialized World.” In Felicitas Morhart, (Ed.), Research Handbook on Luxury Branding. Edward Elgar, Branding and Marketing. (with F. Morhart)
Belk, Russell (2021), “Social Change and Gendered Gift Giving Rituals: A Historical Analysis of Valentine’s Day in Japan.” In Jooyeon Rhee, Chikako Nagayama, and Eric Ping Hung Li (Eds.), Gender and Food in Transnational East Asia: Towards a Dialogue Across Boundaries. Lanham, MD: Rowan and Littlefield 2021. (with Y. Minowa and O. Khomenko) Belk, Russell (2021). “Foreword — in Which Loveable Hello Kitty Meets Evil Ronald McDonald.” In Sotiris Lalaounis (Ed.), Strategic Brand Management and Development: Creating and Marketing Successful Brands (pp. 1-6). London: Routledge. (with S. Lalaounis) Belk, Russell (2021). “Humility versus Humiliation in Old Age.” In Rebekah Modrak and Jamie Vanderbrock (Eds.), Radical Humility: Essays on Ordinary Acts (pp. 189-198). Cleveland, OH: Belt Publishing, reprinted is ResInt. (with R. Modrak and J. Vanderbrock) Belk, Russell (2021). “Consumer Culture in Precarious Asia: An Introduction.” In Consumer Culture in Precarious Asia, Yuko Minowa and Russell Belk, eds., London: Routledge. (with Y. Minowa) Belk, Russell (Forthcoming). “Chatbots.” In Russell Belk and Rosa Llamas (Eds.), Routledge Handbook of Digital Consumption. London: Routledge. (with R. Llammas) Belk, Russell (Forthcoming). “Consumer Childlikeness.” In Mathieu Alemany Oliver and Russell Belk (Eds.), Like A Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies. Toronto: Universitas Press. (with M. A. Oliver) Belk, Russell (Forthcoming). “Consumer Culture in Precarious Asia: An Introduction.” In Yuko Minowa and Russell Belk (Eds.), Consumer Culture in Precarious Asia. London: Routledge. (with Y. Minowa) Belk, Russell (Forthcoming). “Foreword.” In Robert Tian and Liu Hong Fei (Eds.), Belt and Road vs. China and the World: Perspectives of the Chinese (pp. vii-xix). Miami, FL: North American Business Press. (with R. Tian and H. Liu) Belk, Russell (Forthcoming). “Foreword: The Sharing Economy in Europe.” In Cristina Miguel, Vida Česnuitytė, Andrzej Klimczuk, Gabriela Avram (Eds.), The Sharing Economy in Europe: Developments, Practices, and Contradictions. Brussels: European Union COST, Cooperation in Science and Technology. (with C. Miguel, V. Česnuitytė, A. Klimczuk, and G. Avram)
