i) Finally, according to strategic lines proposed in workshops, diagnoses, characterizations, and analysis carried out, a battery of actions and basic indicators was elaborated.
1.5. DOCUMENT STRUCTURE The document content goes orderly through (7) seven distinct chapters that begin with a theoretical framework. It summarizes in broad outlines the planning models applied in Latin America, their limitations, and results on regional development, and strategic planning used to tourism as base concepts of the research work. This theoretical framework constitutes Chapter 2. The third chapter introduces the case study. This chapter describes in great detail the current situation of the District of Santa Marta. It explains the local tourism system elements, the tourism value chain main actors delimiting their competencies, roles, and functions in the destination. In the fourth section, the results of the analysis carried out are presented. Through the SWOT and PESTEL analysis tools, the critical factors that affect the District tourism sector are offered. There is also a problems tree through which the identified problems and the direct cause of local tourism sector competitiveness are presented briefly. The fifth chapter presents the proposed tourism planning model for the District of Santa Marta. The model consists of five lines of action, 24 programs, and 156 actions shown concretely and practically. The actions are presented in a table structure, with their basic indicator, target line, and execution time suggested. The two following chapters correspond to the conclusions and research limitations, respectively. Finally, the document closes with chapter 9, where the technical Annexes that support this research are presented. All the elements mentioned constituting the final thesis project of the Master Sustainable Tourism Destinations and Regional Tourism Planning program studied at Ostelea, Tourism Management School.
Tourism planning model for the District of Santa Marta Colombia Master in Sustainable Tourism & Regional Tourism Planning Peñuela, A. & Usma, S. (2021)
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