Of this population, 40% is located in the Rodadero sector, 23% in the Historic Center, 11% 7% 2% in Minca and 7% in Pozos Colorados. On the other hand, 19% corresponds to tour operators, 15% to hotels, 14% to travel agencies, 14% are 44% tourist guides. The others are hostels (11%), restaurants (7%) and other types of 47% establishments with services complementary to tourism. It is worth mentioning that the biggest tourist companies present in the territory are Unipersonal Menos de 10 hotels. International or national hotel chains that demand a greater local workforce just for their Entre 11 y 50 Entre 51 y 200 table and bar, kitchen and culinary areas (MeiselFigure 3 Categorization of tourism service companies Roca & Ricciulli-Marin, 2018). This limits the by size according to number of employees. Source: options of the local population to technical levels Own elaboration since for the managerial positions, professionals are hired from the places where headquarters are located; they also generate capital leakage since the profits from their operation in the territory go to their headquarters. In addition to the information gathered through the survey, there are reports of the Tourism Information System of Magdalena and Santa Marta - SITUR, and the census of the National Tourism Registry, carried out by FONTUR through the Chambers of Commerce, which relates the following census by the end of 2020: Table 4 Number of national tourism registers issued and active in Santa Marta 2020. Source: (FONTUR, 2020)
TYPE OF ESTABLISHMENT Tour operators Travel and tourism agencies Aparthotels Tourist apartments Lessors of vehicles for national and international tourism Bars and restaurants Camps Tourist farms (rural accommodation) Tourism guides Hostels Hotels Tourism representation offices Professional Meetings, incentives, conferences and exhibitions Other types of non-permanent tourism accommodations Other types of tourism housing Restaurants Special automotive land transport Others Total
Tourism planning model for the District of Santa Marta Colombia Master in Sustainable Tourism & Regional Tourism Planning Peñuela, A. & Usma, S. (2021)
RECORDS ISSUED 639 283 286 952 20 34 22 170 201 529 445 40 15 272 1.872 90 34 65 5.969
ACTIVE RECORDS 231 98 44 718 7 9 7 69 158 211 237 13 6 191 722 30 23 14 2.788
page 37 of 102
