5.2. LINES OF ACTION Next, the planning model structure is proposed. It is designed to provide solution to the problems identified in the diagnosis and analysis of the District and its tourism sector, and that are based on the different aspects that must be taken into account in regional planning processes to achieve sustainable development; it means development that seeks the balance between the economic, social, and environmental aspects, always thinking about the common good and joint work to achieve the objectives set. The model is ordered from five management axes, which in turn group 24 programs and 156 actions. It also presents the proposed indicators for measuring compliance with the proposed actions and the estimated time frame for their implementation.
Figure 25. Model of Axes for the tourist planning of the District of Santa Marta. Source: Own elaboration.
As shown the figure, Axes 1 and 5 are transversal to the whole process and focus on two key aspects that must support all the actions to be implemented to achieve the integral development of any tourist destination: tourism governance and sustainability. The three additional axes cover management areas related to Integral Development that covers different aspects that contribute to the competitiveness of the District, the strengthening of its Social Capital, and the promotion and marketing of the destination. Below are the axes of action with their objectives and a diagram with each of their programs. Then each program is explained and presented with their respective activities, possible indicators, goal lines, and execution deadlines. Table 6. Summary table of actions by program Axis
1. Tourism Governance
2. Integral Development for Competitiveness
Programs 1.1 Coordination and Institutional Strengthening 1.2 Strengthening Interinstitutional Relations 1.3 Citizen Participatory Processes 1.4 Networks and Alliances to facilitate the Sector development 1.5 Financing and Monitoring of proposed actions 2.1 Investment in Infrastructure for tourism 2.2 Formalization and Decent Employment 2.3 Incentives and investment promotion 2.4 Support and financing of productive projects 2.5 Territorial Planning, Information Systems and Tourism Security 2.6 Sector Professionalization 2.7 Innovation and New Tourism typologies 3.1 Strengthening the sense of community
Tourism planning model for the District of Santa Marta Colombia Master in Sustainable Tourism & Regional Tourism Planning Peñuela, A. & Usma, S. (2021)
Actions 6 4 2
short 6 4 2
medium
4
1
3
5 12 4 2 3
4 3 1
1 9 4 2 2
16
8
8
7 8 4
3 5 4
4 3
long
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