TEDDI GIFT TALKS GUIDE
Teddi is a local drag artist with her hand and mouth firmly on the pulse. She is never one to shy away from the limelight and always has her opinions ready and raring to go! Here she talks about spring-cleaning your business branding.
Re-birthing your business
S
o, we are now into spring! Where has the time gone? Two moments ago we were living our best lives and finding someone to kiss at midnight – now we are a quarter of the way through the year! Spring is always an interesting time of year. Spring-cleaning I’m sure is the latest trend, especially for the likes of Mrs. Hinch, but do you ever do a spring-clean of your business and possibly your branding too?
Now might be the right time for you to really think about your brand and if you need to give it a restorative rebirth.
I am the lead event organiser of The Peterborough Biscuit, which means I see an awful lot of branding and as a marketer by day, I know branding very well. Now might be the right time for you to really think about your brand, your business and if you need to give it a restorative rebirth. I am not talking a complete overhaul here, but are there services that you don’t need to offer to consolidate what you do?
Are there clients that you simply don’t wish to deal with any more? Maybe you’ve fallen out of love with your logo or your aims and goals no longer reflect what your business does? Many marketers will tell you that your brand needs a refresh. I would tend to disagree unless it makes sense to do so. If your business has expanded and you are no longer a micro-business, you may need a more corporate logo to drive business forward. If that is the case, then a logo redesign may be required. However if your logo reflects what you do at all levels, then leave it alone. At the end of the day it’s your business and you do what you want with it! Spring can be a fabulous time for you to think about a business rebirth, whether that is sprucing up of your services, your operations or even your logo. But make sure you are doing it for the right reasons QueenBee magazine
Love issue 2020
21
