FALL/WINTER 2022 PROMOTIONS GUIDE Do not distribute or reproduce. Sodexo proprietary information. © Sodexo 2022 MINDFUL + SIMPLY TO GO + COLD BEVERAGES + SNACKING + EVERYDAY LOVE OF FOOD + HOLIDAYS TO GO + ADDITIONAL PROGRAMS
Guests are always craving excitement and new flavors in the café! This cycle’s jicama tostada) and this season’s most popular ingredients (ancient grains, take this opportunity to promote the limited-time offer lineups by displaying
MUTUALIZED PROMOTIONS
The Fall-Winter promotion cycle runs from September to December in our retail the café, so be sure to feature each month’s menu offerings on the scheduled Promotions
LTOs DRIVE PROFITABILITY THROUGH: Targeted product DrivingDrivingConsistencyutilizationoutcostvaluepricing
SEPTEMBER: We’re celebrating Mindful and its mission to deliver amazing flavor and great health with dishes like the Balsamic Roasted Root Vegetable Salad and the Superfoods Smoothie Bowl. The signature chefs of Love of Food set new standards of deliciousness for the on-trend Nashville-Style Hot Chicken Sandwich and savory Fall Salmon Salad.
OCTOBER: Love of Food’s Vegan Power Bowl kicks off October’s harvest-inspired LTOs and Chef Matt Mantini presents a satisfying Chicken Guacamole BLT Sandwich for guests craving a hearty handheld meal. Mindful offers two additional bowl choices for those looking for plantforward dishes, along with a range of popular choices, from pizza to wraps.
LTOs: DRIVING TRAFFIC,
We accelerate results with marketing promotions and Limited Time and purchase frequency resulting in increased
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Time Offers
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LTOs DRIVE INCREASED SALES THROUGH: Check average Increased guest participation Increased guest frequency New product awareness SALES AND FREQUENCY
Love of Food brings on-trend excitement with two finalists from the inaugural chef’s Innovation Challenge: a creative Three Sisters Jicama Tostada and the Tofu Poke Street Bowl. Mindful celebrates global flavors, from Thai Shrimp & Peanut Salad to a Brazilian Vegetable & Quinoa Wrap.
DECEMBER:
cycle’s delicious culinary adventures let guests explore trending dishes (like a jackfruit and plant-based yogurt, to name a few). To maximize guest interest, the print and digital marketing assets throughout your café to generate buzz. retail locations. We’re promoting on social media channels to drive guests to scheduled dates so guests can savor the latest creations from our talented chefs. Series that are proven to drive guest excitement, participation sales, profitability check average.
NOVEMBER:
PROMOTIONS 2022 3
The November menu is bringing nostalgic vibes to the café with exciting flavor twists. From ancient grain pancakes to cauliflower tacos, Mindful’s crave-worthy dishes will delight guests as they enjoy favorite foods with a modern profile. Love of Food celebrates the plant-forward Jackfruit Stir Fry and contemporary comfort food—a Buttermilk Fried Chicken and Bacon Sandwich that features a spicy-good chickpea aioli.
The Power of LTOs ...........................................................04 Implementation Guides...................................................05 Promoting LTOs .................................................................06 Mindful .................................................................................07 Love of Food ......................................................................08 Simply To Go ......................................................................09 Fall Beverages ...................................................................10 CONTENTS MUTUALIZED PROMOTIONS
Fall BoostContactsAdditionalHolidaysDigitalSnacks..........................................................................11Assets.....................................................................12ToGo..................................................................14Programs........................................................15..............................................................................18TrafficwithPromotions......................................19 CONTENTS PROMOTIONS 2022 5
guestTogether,as LTOs (Limited Time Offers) bring excitement to your café and make it easy to spice up a menu with frequency, resulting in higher sales, profitability and check Our guests are at the heart of every LTO offering, which is why we’re always reviewing trends and based on a guest’s motivations and key drivers. Culinary development always starts with data: research sales reports. With this information, we can identify movements, trends and ingredients to develop Gathering During THE POWER MUTUALIZED PROMOTIONS
Gathering and Measuring Guest Data the LTO development process, we rely on information from varied sources.
POWER OF LTOs PROMOTIONS 2022 7
This community is made up of thousands of consumers who shop at cafés like ours. We talk with them about everything food-related, including foods they’d like to experience, feedback on our products and recipes, and much more. Their direct input is shared and incorporated into every aspect of the development and execution of promotions. Together, these unique tools and processes enable us to better understand the as an individual and capitalize on our insight to create solutions.
CONSUMER VILLAGE
DATASSENTIAL
We use Datassential menu trends and menu adoption cycles to begin development. The menu adoption cycles show us ingredient trends from inception to ubiquity which allow us to understand fastest growing menu ingredients. INFOR Our enterprise POS system gives us the power to capture and analyze millions of guest data points and to help guide strategic discussions with clients. We use real-time, real guest, transaction data to understand your guests as individuals, and create products and solutions that they want to experience. with variety and on-trend tastes. These innovative menu offerings generate guest interest and check average. In simplest terms, they’re a big deal. and consumer insights. Everything in the promotions series is guest-centric and every decision is research from Datassential® and other sources, research from our vendor partners and our own develop LTOs that entice and attract guests—and keep them coming back again and again.
For
Offers >
IMPLEMENTATION IMPLEMENTATION GUIDE SEPTEMBER 2022 Fall-Flavored LTOs are Back in Abundance We’re kicking off a new promotion year, so get your team involved in promoting LTOs and building enthusiasm for the menu items being served in the café. In September, we’re celebrating Mindful and its mission to deliver amazing flavor and great health to guests. We’re proving that wellness choices can be enticing and exciting with dishes like the Balsamic Roasted Root Vegetable Salad and the Superfoods Smoothie Bowl. The signature chefs of Love of Food set new standards of deliciousness for the on-trend Nashville-Style Hot Chicken Sandwich (with pickle-brined chicken and warm rosemarygarlic hot sauce!) and Fall Salmon Salad with trio of fresh greens and roasted veggies.
OCTOBER October’s autumn-inspired dishes, from breakfast hash to power bowls, offer a full LTO lineup of flavorful and better-for-you tastes from our talented culinary teams. Holidays to Go Helps Guests Holidays to Go is the popular takeaway program that offers ready-to-serve dishes, sides and desserts for family celebrations and holidays. Personal spending is high this time of year and family schedules are stretched, so it’s an ideal time for promoting Holidays to Go meals to drive traffic to your café and grow incremental sales—and help guests enjoy their gatherings without having to cook. Easy to implement in your café, Holidays to Go features preplanned menus, a recipe bank, manager’s guide, promotional materials, order forms, disposables guide, and labels—everything you’ll need to launch the program for your guests. You can offer the full range of mix-and-match meals or any single component of the program to suit your guests’ tastes and your unit’s capabilities and staffing levels. details visit Retail Ranger> Promotions & Limited Time Cycle > Holidays to Go. Vegetable Farro Risotto
WATCHTRENDVegan Power Bowl (Finalist in Love of Food’s Innovation Challenge) Boost incremental sales in your unit with this convenient pizza bundle (prebaked and hot pizza, choice of two salads, choice of two desserts and 2-liter soda). You’ll find turnkey resources on Retail Ranger to help you launch Pizza Meals to Go in your café, with easy-to-follow instructions and marketing assets. You can offer the full range of mix-andmatch pizza meals or any single component of the program to suit your guests’ tastes and your unit’s capabilities and staffing levels. For details visit Retail Ranger> Promotions & Limited Time Offers > Cycle 1 > Holidays to Go.
Offer Pizza Meals to Go for CelebrationsOctober
SALES daytakeawaypizza, FALL_22_C1_007 NOVEMBER Amazing ingredients plate in November, grain overnightpancakesoatsandtodelightcafé For the November CLICK HERE MUTUALIZED PROMOTIONS
FALL_22_C1_005 SEPTEMBER From tacos to bowls, September’s menu is packed with the most popular and iconic casual menu items— with a lot of addeddeliciousnessrightin. For the September Guide: CLICK HERE IMPLEMENTATION GUIDE OCTOBER
PLANT-BASED According to the Hartman Group, consumers following a broad range of diets (from omnivore to vegan) are experimenting with plant-based eating, with 48% of consumers looking for plant-based food.
BRUSSELS SPROUTS Considered a superfood, Brussels sprouts are popular because of their high nutrient content. Sales grew 22.7 percent in 2020, with 19 percent of consumers saying they purchased Brussels sprouts in the past year.
Look For: Mindful’s Primavera Lentil Penne, Superfoods Smoothie Bowl and Balsamic Roasted Root Vegetable Salad. Roasted Root Vegetable Salad 2022 Power Bowls: The Ultimate One-Dish Meal Versatile power bowls continue their upward trend because they deliver on so many delicious levels: they’re packed with whole foods, easy to eat and always Instagram-worthy! Love of Food’s Vegan Power Bowl kicks off October’s harvest-inspired LTOs with Chef Jennifer Ross’s bowl creation, finalist in Love of Food’s inaugural chef Innovation Challenge. Then Chef Matt Mantini presents a satisfying Chicken Guacamole BLT Sandwich for those craving a hearty handheld meal. Mindful offers two additional bowl choices for guests looking for plant-forward dishes, along with a range of popular choices, from pizza to wraps. You’ll find digital signage for Mindful and Love of Food LTOs, the Retail Pricing Tool and many helpful assets at Retail Ranger at us-retailranger.sodexo.com. Use the Retail Pricing Tool to set optimal pricing based on insights, demographics and competition.
Whether it’s a Halloween party or the night of the Big Game, pizza is especially popular on chilly fall days! Holidays to Go’s delicious and fun Pizza Meals to Go lets families and friends get together to make memories without having to prep food or cook for their gatherings. It’s quick, delicious, COMPLETE meal everyone will enjoy.
Look For: Mindful’s NEW Egg & Roasted Brussels Sprouts Hash Bowl
FALL_22_C1_006
WATCHTREND Balsamic
Roasted Root
For the October Guide: CLICK HERE IMPLEMENTATION GUIDE NOVEMBER 2022 Contemporary Takes comchickpeaChickenwithInnovationChefLovetheirtheseartichokeexcitingtheseevokeGuests
Head to Retail Ranger at us-retailranger.sodexo.com for digital promotional materials for Mindful and Love of Food, as well as the helpful Retail Pricing Tool that helps you set optimal pricing based on insights, demographics and competition.
Sample the Latest Snacks for Retail Start munching on some of the tastiest snacks in the marketplace— and then order them for your café! In your Fall 2022 promotion kit, you’ll find a snacking sampler with a selection of the incredible snacks we’re promoting this cycle so you can familiarize yourself with the brand and flavor. Share the snacks with your café team (or not—we won’t tell!) to determine if your guests will love them. You’ll find more information about each snacking promotion in this guide. For complete ordering information, please visit Retail Ranger> Promotions & Limited Time Offers (Cycle 1).
Love of Food brings new, on-trend flavors to December’s menu by celebrating two finalist dishes from the inaugural chef’s Innovation Challenge. The creative Three Sisters Jicama Tostada features a Mexican bean-and-veggie stack, with crispy jicama chips serving as a tortilla. The Tofu Poke Street Bowl is plant-forward with so many delicious ingredients, from quinoa and sweet potatoes to peppers and avocado. Mindful goes global with exciting regional flavors for guests to explore, from a Thai Shrimp & Peanut Salad and a Tuscan Grilled Chicken Sandwich to a Brazilian Vegetable & Quinoa Wrap and Southwestern Breakfast Bowl. Promoting LTOs through social media channels and café signage means greater visibility for these special offers, enticing guests to try the newest dishes you’re offering. You’ll find promotional assets on Retail Ranger at us-retailranger.sodexo.com.
November Guide: HERE IMPLEMENTATION GUIDE DECEMBER 2022
MAIN DISH BOWLS All-in-one bowls have been embraced by today’s foodie consumers, with bowls now appearing on 34 percent of restaurant menus.
Look For: Mindful’s Ancient Grain Pumpkin Pancakes with Bananas and Roasted Root Vegetable Farro Risotto
WATCHTREND
Expanding the Menu with Innovation
No-Hassle Holidays with Holidays to Go Keep spirits merry and bright for guests this month by offering prepared meals and desserts for holiday celebrations. With Holidays to Go, guests can pick up everything they need for their festivities without spending hours—or days—prepping in the Thekitchen.Holidays to Go culinary team created a special holiday menu with mix-and-match meals that feature a main course (choice of ham, roast beef or turkey), three sides, one bread selection and one dessert, with cookies, pies and decadent treats also available as la carte options. Everything you need to run the Holidays to Go program is available on Retail Ranger at us-retailranger.sodexo.com under the Promotions & LTOs tab and Cycle 1 Fall-Winter 2022 tab. You’ll find a step-by-step manager’s guide, operational resources, marketing assets and recipe bank to launch and run the program at the level that’s right for your unit and staffing capabilities. AND MORE! Promote Pizza Meals to Go (16” hot pizza, salad, dessert and soda) for busy weeknights. This takeaway meal is a great idea to pitch to guests with busy, no-timeto-cook December days!OFFER SIMPLY TO GO MEAL KITS Keep meal kits in your café’s cooler for guests who need fast dinner solution in December. You’ll find details for prepping and pricing these meals under the Simply to Go tab on Retail Ranger.
Guests Entertain with Ease ANCIENT GRAINS Ancient grains like farro and quinoa have been largely unchanged agriculturally over the last several hundred years. These protein alternatives are now reaching mainstream consciousness, with menu appearance for farro up 41 percent over a four-year period.
WATCHTREND SALES BOOST: Promote Pizza Meals to Go (16” hot pizza, salad, dessert and soda) for busy weeknights. This takeaway meal is a great idea to pitch to guests for the day before Thanksgiving—and all month long! NOVEMBER ingredients take center November, from ancient and farro to and jackfruit—all café guests!
GUIDE on Comfort Food Guests are enticed by familiar and comforting foods that evoke good memories, and the November menu is bringing these nostalgic and positive vibes to the café with Mindful’s exciting flavor twists. From ancient grain pancakes to artichoke pizza and cauliflower tacos to breakfast tostada, these crave-worthy dishes will delight guests as they enjoy favorite foods with a modern twist. of Food celebrates the plant-forward Jackfruit Stir Fry, Sam Blackburn’s winning recipe from the inaugural Innovation Challenge. Then Love of Food jumps into the mix its own contemporary comfort food—a Buttermilk Fried Chicken and Bacon Sandwich that features spicy-good chickpea aioli. Visit Retail Ranger at us-retailranger.sodexo. to promote this month’s LTOs in your café.
IMPLEMENTATION GUIDES
Source: Tastewise Look For: Love of Food’s Tofu Poke Street Bowl and Mindful’s Southwestern Breakfast Bowl
Three Sisters Jicama Tostada Finalist in Love of Food’s Innovation Challenge today! HomeStress-FreewithMeals FALL_22_C1_008 DECEMBER December showcases creations from our top chefs—a jicama tostada and poke street bowl, along with Mindful’s amazing and plentiful meals and sandwiches. For the December Guide: CLICK HERE IMPLEMENTATION GUIDE FALL-WINTER 2022 NEW! Plant-Based Yogurt for Parfaits With guest interest in plant-based menu items continually increasing, Simply to Go is offering a new dairy-free yogurt alternative for three existing parfaits: blueberry, strawberry and tropical. Featuring coconut base, Yoplait® ParfaitPro® Dairy-Free Vanilla Yogurt has a great taste and smooth, creamy texture that will delight guests. The product is available in an easy tear-andsqueeze bag. Plant-Based Blueberry Yogurt Parfait FMS DRIVE2136568816453 Plant-Based Strawberry Yogurt Parfait FMS DRIVE2136578816455 Product Name: ParfaitPro® Dairy-Free Vanilla Yogurt (coconut base) Manufacturer: Yoplait® Item #: 007047016659 Pack Size: Four 48-oz. bags / case Product Details: Shelf life is 50–60 days; Non-GMO Certified Update Your Simply to Go Pricing Review pricing for all items in your cooler, especially considering ingredient and inflation costs. Use the Retail Pricing Tool to set new product pricing at optimized levels, and, if needed, move existing items closer to optimized pricing incrementally. Reminder: Recipe Number Changes With Simply to Go’s expansion in 2021, all Simply to Go recipe numbers were changed. These new recipe numbers appear across all our systems. FMS recipes now start with the numerals 211 or 212, and DRIVE recipe numbers start with 880. See Retail Ranger for a full recipe list. Plant-Based Tropical Yogurt Parfait FMS DRIVE2135638815957 SIMPLY TO GO There’s always something delicious at Simply to Go—and that now includes plant-based yogurt parfaits. Find out more! For the Simply to Go Guide: CLICK HERE PROMOTIONS 2022 9
Printed Marketing Assets 4 MINI POSTERS Make sure to replace the mini the messaging fresh to your guests. 8 LOVE OF FOOD CHEF Be sure to replace the Chef Bio the messaging fresh to your guests 3 INSPIRATION Special events during the season special menu to drive guests 8 MONTHLY TABLE TENTS Display table tents and napkin 300+ SNACKING & COLD BEVERAGE A combination of digital assets 900+ DIGITAL ASSETS Digital assets keep messaging the café. DAIRY-FREE DREAMIN' eat what you LOVE LOVE what you eat Visit Mindful.Sodexo.com for inspiration. It’s so easy to make HEALTHY choices just choose SeptemberPoster FLAVORFULFRESH,FAST,Live.Eat.Go.You’ll love the fabulous selection of grab-and-go meals at Simply to Go. OctoberPoster BigCrowdThisYear? MakesItEasy! Enjoy mix-and-match meals, sides and desserts— without the work! Love of Food Celebrates Sodexo’s CulinaryJicamaThreeTalentSistersTostada Tofu StreetPokeBowl CHARLES TIBBS NovemberPoster DecemberPoster 4 POSTERS Make sure to replace the poster every month to keep the messaging fresh. There is one poster featured per month. 8 LOVE OF FOOD POS The Love of Food POS are free-standing and do not require any hardware to display. 32 MINDFUL POS The Mindful POS use the Mindful black holders. More can be ordered from MEYERS on Print Management on Sodexo_Net. 8 SIMPLY TO GO MINI INSERTS 5.5” x 8.5” inserts are a great way to draw attention to the seasonal changes in the cooler. Place on the cooler using signage holders from VGS. 4 BANNERS Please use the X-Banner hardware to display your banners. CLICK HERE TO ORDER MARKETING MATERIALS In your kit, you’ll find printed posters, POS for Mindful and Love of Food, mini-inserts for Food chef bios, build cards and Inspiration mini-posters, for fall promotions are on Retail PROMOTING MUTUALIZED PROMOTIONS11
Digital Marketing & Operator Tools mini posters every month to keep guests. CHEF BIOS Bio sheets every month to keep seasonguestscan be celebrated with a to the café. TENTS AND NAPKIN ADS napkin ads in your café. BEVERAGE assets to promote the products. messaging current and fresh in IMPLEMENTATION GUIDE 2022 Contemporary Takes on Comfort Food Holidays to Go Helps Guests Entertain with Ease OCTOBER 2022 COMESFRESHNESSFIRST Wrap cupsimplyroastedcauliflower 2 PRICING CALCULATORS Use the Pricing Calculators on Retail Ranger to see what optimized pricing should be for your location, based on where you are and the type of guests who visit your café. 32 MINDFUL BUILD CARDS Use these cards to make production efficient. 8 LOVE OF FOOD BUILD CARDS Use these cards to make production efficient. 8 SIMPLY TO GO BUILD CARDS Use these cards to make production efficient. 5 IMPLEMENTATION GUIDES These guides contain everything you need to know how to successfully run the promotions. 1 MONTHLY CALENDAR View the calendar and follow important dates and reminders. 16 BARCODE SHEETS These sheets are to be used for all Infor (formerly Vivonet) locations. (8 for FMS / 8 for DRIVE) Simply to Go and monthly banners. Digital assets, including table tents, napkin inserts, Love of Retail Ranger at us-retailranger.sodexo.com in the Promotions and LTOs tab, under Cycle 1. PROMOTING LTOs POWER GRAINS AND GREENS PROMOTIONS 2022 11
Mindful’s mission is spot-on: good-for-you ingredients, full plates, great-tasting meals two for the breakfast daypart: Egg & Roasted Brussels Sprouts Hash Bowl and Ancient guests are sure to fall in love with include Balsamic Chicken & Warm Potato Salad, Roasted MINDFUL MINDFUL BRINGS BALANCE EVERY DAY You’ll find printed promotional materials in your kit, as well as digital assets on Retail Ranger at us-retailranger.sodexo.com. Ancient Grain Pumpkin Pancakes with Bananas Roasted Root Vegetable Farro Risotto Balsamic Chicken & Warm Potato Salad Balsamic Roasted Root Vegetable Salad Roasted Root Vegetable & Hummus Wrap Egg & Roasted Brussels Sprouts Hash Bowl Wild Mushroom & Butternut Squash Pizza Visit Mindful.Sodexo.com for inspiration. It’s so easy to make HEALTHY choices just choose Mindful.Sodexo.com MINDFUL SUPPORTS YOURWELLNESS JOURNEY MUTUALIZED PROMOTIONS13
and plenty of satisfied guests! For fall, Mindful introduces seven new dishes, including Ancient Grain Pumpkin Pancakes with Bananas. Other new and adventurous dishes that Roasted Root Vegetable & Hummus Wrap, and Wild Mushroom & Butternut Squash Pizza. MINDFUL GET ENGAGED Continue to get your guests engaged in Mindful through mindful.sodexo.com and social media. Our Instagram account is Mindful_by_Sodexo. Mindful.sodexo.com is a great place to find inspiration and information, including consumerized Hero recipes, nutrition, balanced living, exercise, stress reduction, relaxation and a lot more. If you post anything Mindful on your social media feed, please be sure to tag us. YOUR PROMOTIONS 2022 13
LOVE OF We celebrate our culinary heritage every day with our incredible Love of of food to our cafés. Love of Food features Sodexo’s own top culinary we’re also highlighting the winning dish and three finalist entries MUTUALIZED PROMOTIONS15
OF FOOD Food chefs, bringing decades of cooking experience and a lifelong love talent, who share a “love of food” with our guests. For Fall-Winter 2022, entries from our inaugural Love of Food Innovation Challenge. HALEESHA WEERASINGHE Food Services Director Sanofi Toronto,PasteurCanada MIKE POLLOCK Executive Chef St. Francis Xavier University Antigonish, Nova Scotia MATTHEW MANTINI Director, Culinary Development Gaithersburg, Maryland FINALIST CHARLES TIBBS Executive Chef University of Missouri Kansas City, Missouri JENNIFER ROSS TarletonChef State University Stephenville, Texas FINALIST FINALIST ARIN A. ANTONIO Executive Chef The Queen’s Medical Center West O’ahu, Hawaii MATTHEW PLANK Executive Chef Garden Spot Village New Holland, Pennsylvania SAM BLACKBURN Senior TechnicalManager,Support, Culinary Operational Excellence Healthcare WINNER PROMOTIONS 2022 15
Simply to With Simply to Go, guests can select fresh food Fall-Winter 2022 Guests asked and we delivered! Simply to Go is now featuring parfaits with plant-based to Go is the convenient grab-and-go destination for guests juggling their busy days! destination for breakfast, snacks, meals, salads, sandwiches, desserts and more! promotion cycle, which runs from September 3 to January 6. Please run these seasonal menu items from the master recipe lists to stock your cooler SIMPLY SEPTEMBER 3 – SEPTEMBER 30 Plant-Based Tropical Yogurt Parfait FMS 213563 DRIVE 8815957 Turkey and Kale Grain Wrap FMS 213565 DRIVE 8815961 OCTOBER 1 – OCTOBER 28 Spicy Tofu Wrap FMS 211989 DRIVE 8807306 HarvestBowlGrain FMS 211790 DRIVE 8806954 You’ll find operational Updated menus that reflect the latest in consumer trends Simply to Go’s Optional Hot Merchandiser The optional hot merchandiser greatly expands the Simply to Go menu with sandwiches, entrées, casseroles and bowls. Work with your client and general manager to evaluate whether the merchandiser is right for your location. To determine if a hot merchandiser may be right for your location, work with your client and GM and consider these questions: • Is there adequate space in your cafe? • Is there budgeted capital? • Do you have the volume to support hot grab-and-go? • Can you support hot food prep with current staffing? MUTUALIZED PROMOTIONS17
to Go has expanded to delight your guests and make purchasing and production easier for you and your team. Check out what’s new! food at a moment’s notice and be on their way. 2022 Seasonal Menu plant-based yogurt, including September’s LTO Plant-Based Tropical Yogurt Parfait. Simply days! With modern, fresh flavors and a wide variety of choices, Simply to Go is a favorite more! In addition to the new yogurt parfait, there are two LTOs each month during this seasonal LTOs on the dates outlined in the Implementation Guide, then add popular cooler for guests who look for new and familiar options every day. SIMPLY TO GOOCTOBER 29 – DECEMBER 2 Autumn OvernightHarvestOats FMS 213564 DRIVE 8815959 SesameSaladChicken FMS 211867 DRIVE 8806990 DECEMBER 3 – JANUARY 6 Pimento Cheese with Pretzels FMS 211518 DRIVE 8806009 AppleWalnutCheddarSalad FMS 211852 DRIVE 8806970 operational and marketing resources posted on the Simply to Go page on Retail Ranger at us-retailranger.sodexo.com. moreproductionStreamlinedforefficiencyTiered menus with wellness, plant-forward and/or functional foods Optimized recipes andingredientrationalizedsets Expanded dayparts, including more hot food and take-home meals PROMOTIONS 2022 17
Cold beverages play a significant role in the overall café experience, with the average needs so it’s important to balance this category between indulgent offerings and healthier Ranger. They’re really fun and will grab your guests’ attention. Play them FALL BEVERAGES MUTUALIZED PROMOTIONS19
flavor at #WhatTheFanta SEPTEMBER 3 – OCTOBER 14 DECEMBER 3 - JANUARY 6 SEPTEMBER 3 – OCTOBER 14 UNIVERSITIES OCTOBER 15 – DECEMBER 2 PROMOTIONS 2022 19
free WHAT
#What the Fanta Mystery Flavor will surprise and delight consumers with delicious, fruit indulgent Fanta flavor… but we’re keeping the actual flavor a secret for consumers to discover themselves! This program will use mystery and curiosity to drive trial and repeat with Gen delivering delicious drinks along with playful, interactive mystery element. Fanta will drive buzz and excitement with a new REASONS TOBELIEVE Tested as #1 incremental indulgent flavor with gen pop and Fanta drinkers*. Flavor Color mismatch will heighten mystery, encourage Gen to repeat and share with friends. 360 National Marketing Plan to include POP, Radio, Sampling/Experiential, PR, Digital, Influencers and Social (Find clues #WhatTheFanta). PRODUCT HIGHLIGHTS Fruit flavor Zero sugar and calories Caffeine THE FANTA Nielsen BASES Line & Catchphrase Taste the mystery
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DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS average guest purchasing at least four drinks a week. Every guest has different wants and healthier options. Find some great animated videos in the digital assets section on Retail them on your café screens to promote the products and grow your sales! BEVERAGES
We’re happy to introduce the newest snacking products selected for this promotion cycle. To help café and also use them on your social media feeds. We are featuring snacks that are plant based, protein of this cycle’s featured products have inspiring stories of how the brand FALL SNACKS that 94% of Americans snack at least once a day, with about half of adults snacking two to three times a day? We provide snacking options that focus on the Participation Moments. DID KNOWYOU MUTUALIZED PROMOTIONS21
THE STORY OF BARNANA Founder Caue Suplicy ate dehydrated banana snacks on his family’s farm in Brazil, shared his snacks with fellow triathletes and business idea was born. As he visited banana farms in South America, he was shocked that 22 percent of bananas go to waste because they are “imperfect,” so now Barnana works directly with farms to upcycle perfectly nutritious bananas and sustainably harvested plantains into tasty snacks. Barnana supports regenerative and fair farming practices with indigenous communities and helps convert farms from conventional growing to organic methods. Their healthy, delicious snacks and dipping chips provide remote, family growing market for their delicious harvests.
you tell your guests about them, we’ve created animated videos for each product. Play them in your protein packed and gluten free or exciting flavor extensions of core consumer packaged goods! Many brand came to life! You’ll find details in each month’s Implementation Guide.SNACKSSEPTEMBER 3 – SEPTEMBER 30 OCTOBER 1 – OCTOBER 28 OCTOBER 29 – DECEMBER 2 DECEMBER 3 – JANUARY 6 DOWNLOAD THE PRODUCT HIGHLIGHT SHEETS
We cut organic green plantains into bite size cubes, then cook in 100% organic coconut oil and lightly sprinkle with sea salt. These crunchy golden nuggets are the perfect combination of plantain goodness that pack an outsized punch of crunch!
BARNANA® ORGANIC CRUNCHY PLANTAIN NUGGETS RANCH
PROMOTIONS 2022 21
REASONS TO BELIEVE Organic, grain free, Non GMO, zero grams of sugar. Clean, simple ingredients. PRODUCT HIGHLIGHTS A perfect combination of crunch and flavor. Think of a classic corn nut snack that won’t break your teeth!
Creating Excitement LCD screen viewers prefer moving images to a static graphic. It’s impossible to see a drink being poured without getting thirsty, so these videos will create demand and grow your sales! these mp4 videos on your digital media player to engage and entice guests in your café. mp4 files are compatible with most media players and most systems allow you to play static images and mp4 files in a looped play mode. The process to import the video will be similar to importing jpeg files. As every media player is different, please check your system’s guide for additional information. Social Media Videos these social media videos in your stories or posts to create engagement. is capture
Use
Instagram Examples Buy 1 Get 1 Free Today in the Send Digital marketing
extremely important these days because people spend a significant to
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the attention of your guests for the Snacking and Cold Beverage categories. DIGITAL Animated Videos CLICK HERE TO WATCH A VIDEO MUTUALIZED PROMOTIONS23
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Add a Poll Polls create interaction and give you the ability to learn more about your guests’ preferences. Add #hashtags,locations,stickersandmore These are easy ways to maintain relevance and create engagement for your guests. Facebook Stories Examples Example Add Music and More Add music and text to your TikTok posts. Free Send To significant amount of time using mobile and other screen devices. We’re developing animated videos categories. You can drive sales by featuring these animated videos in your marketing plans. DIGITAL ASSETSSocialMedia Videos ON ACCESSING THESE DIGITAL ASSETS PROMOTIONS 2022 23
DIGITAL Good News! We Created All The Our digital asset resources help you communicate current resources to promote your LTOs with animated videos for You’ll find this helpful guide for promoting LTOs on social media posted under the Promotions & LTOs tab on Retail Ranger at us-retailranger.sodexo.com. MUTUALIZED PROMOTIONS25
DIGITAL ASSETS The Tools You Need To Get Started! current Limited Time Offers to your guests. Use these for your digital menu boards and social media platforms. PROMOTIONS 2022 25
Holiday Celebrations Made Simple Order Holidays to Go! HTG_22_C1_001 Order today! CelebrationsStress-Freewith TakeHome Holiday Meals Our Holidays to Go program is designed to inspire families to spend time making memories with Designed as a takeaway program for special occasions throughout the year, Holidays to Go offers while increasing sales of seasonal products for your location. You’ll discover turnkey resources follow instructions, tools and digital marketing assets to drive incremental sales. You can offer the desserts (or any single component of the program) to suit your guests’ tastes and HOLIDAYS CLICK HERE TO ACCESS THESE DIGITAL ASSETS MUTUALIZED PROMOTIONS27
PIZZA IS ALWAYS POPULAR!
Pizza is a big hit every day of the year, but did you know that pizza is always a quick go-to meal in the days before a big celebration? Boost incremental sales in your unit with this convenient Holidays to Go pizza bundle (pizza, salad, dessert and 2-liter beverage). It offers guests a fast, delicious, COMPLETE meal without the added stress of cooking during a busy time, whether it’s weeknights, Fridays or a family celebration!
Order a Pizza Meal to Go Includes: 16" Pizza, Side Salad and Dressing, Dessert and 2-Liter Soda Serves 3 to 4 $00.00
MakeEasier!Mealtime
HOLIDAYS TO GO
PROMOTIONS 2022 27
with each other, rather than being busy in the kitchen prepping for entertaining and celebrations. offers holiday meal packages, party trays and desserts to simplify celebrations for your guests, resources to help you launch Holidays to Go in your café for multiple special occasions, with easy-tothe full range of each holiday’s offering, from mix-and-match meals and side dishes to trays and and your unit’s capabilities and staffing levels for any particular holiday season.
ADDITIONALINSPIRATION Special events during the season can be celebrated MUTUALIZED PROMOTIONS29
ADDITIONALINSPIRATIONPROGRAMS celebrated with a special menu to drive guests to the café. PROMOTIONS 2022 29
ADDITIONAL Objectives: • Everyday App Downloads, brand awareness and trial, and consumer engagement with an exciting consumer sweepstakes • Leverage two iconic brands that consumers love with a chance to win $10,000 or $1,000 in tuition, or Amazon Gift Cards • Consumers are encouraged to purchase a bundle of Dr Pepper or CHEEZ-IT product at any Sodexo run location and invited to play a memory match game on the Everyday app to qualify to win prizes DR. PEPPER CHEEZ-IT TUITION GIVEAWAY Program Timing: September 6 – October 31, 2022 Channels: Campus, Healthcare, Corporate, Government How it Works: • Download the Everyday App to enter for a chance to win a (1) $10,000 or (1 of 5) $1000 tuition awards • Play Memory Match for a chance to win bonus entries or $5 Amazon Card • Encourage consumers to enjoy a combination of any Dr Pepper and CHEEZ-IT product Marketing Support: • Digital Merchandising & Ads • Everyday messaging • Napkin Holders • Cling and Easel Card (will be shipped separately to locations) MUTUALIZED PROMOTIONS31
ADDITIONAL PROGRAMSObjectives: • Drive incremental purchase of Core 8 beverages & snacks during the holidays • Offer a promo where users can scan QR Code for a chance to win an array of prizes, including PepsiCo product, gas gift cards, Fanatics gift cards, etc., and play an engaging game • Increase downloads of Sodexo’s Everyday App & consumer engagement 2022 HOLIDAY GIFTACULAR PROMO Program Timing: October 15 – December 2, 2022 Channels: Campus, Healthcare, Corporate, Government Marketing Support: • Digital Elements & Ads Everyday App messaging • Geo-targeted media PROMOTIONS 2022 31
ADDITIONAL JAVA MONSTER BEACH CRUISER & $500 CONSUMER SWEEPSTAKES! Objectives: • Drive trial, brand awareness and consumer engagement with an exciting consumer sweepstakes • Grab consumers attention with a one-of-a-kind beach cruiser, $500 and exclusive Java Monster Gear – everything you need to get the party started! • Consumers can enter online for a chance to win Program Timing: November 15 – December 15, 2022 Channels: Campus, Healthcare, Corporate, Government How it Works: • Consumers can scan a QR Code or visit the promotional website for a chance to win! • Prizes include: 1 Grand Prize is a Java Monster Beach Cruiser, $500 VISA Gift Card, Java Portable Cooler, and Java Tumbler. 5 First Place Prizes are a Java Portable Cooler and Java Tumbler. Total of 6 winners. Marketing Support: • Digital Merchandising & Ads • Everyday App messaging FPO MUTUALIZED PROMOTIONS33
ADDITIONALObjectives:2022PROGRAMSCOCA-COLAHOLIDAY • Increase downloads and engagement of Everyday mobile app • The holidays are a time of giving and Sodexo and Coke want to give consumers the chance to unwrap the magic of the season. Program Timing: November 14 – December 31 Channels: Campus, Healthcare, Corporate, Government Marketing Support: • Sodexo Digital Elements (social, email, digital displays, etc.) • Everyday App Tile & Messaging • Merchandising (Counter Cards and Static Clings) • Campus = Polar Bear LAMa (top 100 locations) How It Works: • Consumers are encouraged to purchase Coca-Cola Sparkling Products for a chance to win $5,000! • Consumer clicks on the Everyday App Promo Tile to register. • After registration, they play a game to earn entries into the sweeps and can share with Friends & Family through Social handles. PROMOTIONS 2022 33
HOSPITALS Healthcarefoodsupport.usa@sodexo.com BrianSENIORSMcCabe Brian.Mccabe@sodexo.com AllisonCORPORATEPietrucha Allison.Pietrucha@sodexo.com ChristinaGOVERNMENTLemin Christina.Lemin@sodexo.com JuliaUNIVERSITIESPfeiffer Julia.Pfeifer@sodexo.com For more information on the Fall – Winter CONTACTS MUTUALIZED PROMOTIONS35
LynnMINDFULBrowning Lynn.Browning@sodexo.com LOVE OF FOOD Erica Milios Erica.Milios@sodexo.com ADDITIONAL RESOURCES Can be found on Retail Ranger. us-retailranger.sodexo.com Search Promotions & Limited Time Offers. Winter 2022 Promotions, please contact: CONTACTS PROMOTIONS 2022 35
ERICA MILIOS Vice President, Guest & Operator Experience and InReach Marketing Erica.Milios@sodexo.com Promotions build intrigue, entice guests to a café and delight taste buds with incredible culinary experiences. With new-to-them ingredients, reimagined favorites, global specialties and decadent treats, today’s guests are enthusiastic about trying limited-time offers that bring fresh, modern flavors—and excitement—to the café. You’re a vital part of our promotions team, and we appreciate your extraordinary efforts in bringing LimitedTime Offers to your guests. Your ideas, input and inspiration help us deliver exceptional dining experiences and service every day at each location. Please reach out to share your successes, suggestions and feedback so we can continue to create effective, engaging and exciting promotions. BOOST TRAFFIC WITH PROMOTIONS Do not distribute or reproduce. Sodexo proprietary information. © Sodexo 2022
