WHAT'S THE STORY
The Future – Who?
BRAND
LO VE Brands are reconsidering their position. The era of threatening others with overpowering in-house retail operations is over. After all, megalomania in the form of retail space excesses has been proven to be rather unhealthy by a string of quite spectacular corporate collapses. Instead, mono-brand concepts are slowly but surely becoming a real touchpoint between brands and customers. Brand stores with heart and brains, presented by style in progress. Text: Isabel Faiss, Martina MĂźllner-Seybold, Nicoletta Schaper. Photos: Interviewees
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style in progress
