WHAT'S THE STORY
T h e F u t u r e – W h e r e?
2
THE FUTURE
WHERE? THE FUTURE
24/7 temptation, as well as selection and offer at their highest historical levels. The customer of today makes the decision when and how to buy more independently than ever before. This newly gained independence is the retailer’s modern Achilles heel. New channels, different habits – one retailer’s Waterloo is another retailer’s historical opportunity. “When” and “how” are the arenas of displacement. That these battles are increasingly carried out between the old and new generation should not surprise anyone. 124
style in progress
