WHAT'S THE STORY
T h e F u t u r e – W h e r e?
SUSANNE TIDE-FRATER
“FASHION AS WE KNOW IT IS DEAD”
Susanne Tide-Frater’s reputation as a visionary precedes her. She has rejuvenated Selfridges and Harrods, accompanied Farfetch for many years, and built brands like Victoria Beckham. The creative strategist welcomes the dawn of the digital age with great optimism. Susanne Tide-Frater is certain that fashion is changing fundamentally – for the better. Interview: Martina Müllner-Seybold. Photo: Cris Fragkou
In order to remain at the forefront, Susanne Tide-Frater has worked intensively on the subject of digitising trade. Her vita is all about depth: the international consultant originally studied archaeology.
134
style in progress
