style in progress 1/2020 – English Edition

WHAT'S THE STORY

The Future – Why?

3

THE FUTURE

WHY? THE FUTURE

There has been much speculation about the place where trade takes place. With every step further into the future we can see that the presumed end of the retail era is also the rebirth of (brick-and-mortar) buying. The question as to where walks hand in hand with a compelling follow-up question. Only those who can answer why will find customers and markets. Fans, enthusiasts, or like-minded people? Those who shine in the “why department” create sustainable relationships. 144

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Unique in Every Respect. Boys Don’t Cry/Paris

Trendy Hemp. 53cc/Stuttgart

Come Outside. Deru/Munich

The Style Oasis. Comptoir 102/Dubai

All on Course. At North Sails, product, marketing, and

Fantasy World in the Glockenbach District

Niche Detected and Claimed. Dornschild knows that

We Embody Sincere Values” National Geographic is a

Next Level Outdoor Fashion. Wolfskin Tech Lab makes a

25 Years of Full Steam Ahead

Sustainability as Master Plan. Mel and Dirk Nienaber on

Sights on Growth. Ulli Ehrlich is really going for it

The Courage to Be Different. Airfield is making consistent

Back Home. Holubar has developed radically and become

Grow Louder. A clean brand with growth potential: Gant

Inspired by Wilderness. From rubber boots to sustainable

Perfectly Fitted Trousers Made of 100 Percent Natural

The Professionals. The brothers Emanuel and David

Fully Made in Italy. A hidden champion of Italian

Of Mindfulness. Frauenschuh is carefully preparing for

It’s About Passion for Racing” Sacha Prost follows in the

Want It: Better Self. Fashion-affine beauty products

You Have to Design for Phone Screens” Self-made man

The Beautiful Business. Fashion and beauty? A perfect

Better Self. How beauty and holistic lifestyle brands enliven

The Store of Today Only Opens Tomorrow. Future visions

The Harvesting of Low-Hanging Fruits. Internationally

Acceptance Increases Daily” Full wardrobes are the

What’s Your Purpose? These founders are on a mission

New Consumption, New Concepts? Which new formulas

Farewell Ownership. Sustainable and so incredibly

Fashion as We Know It Is Dead” Retail visionary Susanne

THE FUTURE: WHY?

Digital Efficiency. The Premium Group and Joor are

Inspirational Shopping. How leading multi-brand retailers

You Need to Be Able to Calculate” Smec founder Jan

It’s Not Only About Cash, It’s About Skills” Stephan

Create Clear Differentiation” Vanessa Platz, Director

Competition Has Always Been Distorted” How

David vs Goliath? No, Just Digital Economy! Has the

THE FUTURE: WHERE?

Pants Have Power” Marco Lanowy on perhaps the most

In the Beginning There Was Fabric” Steiner1888 invests

These Are Not Seasonal Products” For Markus Meindl

What Helps People at the POS Most?” We sat

400 Percent More Sales, 50 Percent Less Reductions

Brandlove. The new monogamy: what brands learn from

Fascinating Locations. Sustainable customer relationships

We Are the Voice of the Customer

When the Good Grow. Save the Duck presents itself

The Future Is Now. Les Deux is characterised by a

Fashion Is the Smallest Scale of Architecture” Julia

Driven by Innovation. AlphaTauri has successfully

On Demand. Meet the anti-overproduction brands

THE FUTURE: WHO?

Aiming for Superlatives

There Are (No Simple) Answers. Why the why is so

Individualisation as Opportunity? Do mass-produced

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