WHAT'S THE STORY
The Future – Why?
THE STORE OF TODAY ONLY OPENS TOMORROW
New store concepts break with pretty much every rule the fashion retail trade believed to be sacrosanct. By offering alternatives to classic instruments such as orders, product ranges, customer loyalty, and even opening hours, they demonstrate a great deal of courage and entrepreneurial spirit. In this context, digital tools are just as important as exclusivity – of experiences, not prices. Instead of discount promotions, the community is bound to the store by the uniqueness of its range. The shop evolves into a platform that can be readjusted whenever necessary. If there’s one factor that unites the new generation of retailers, it’s flexibility. Text. Isabel Faiss. Photos: Esyvte, Roland Taennler, Wang Minjie, Davide Lovatti
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style in progress
