WHAT'S THE STORY
FRAUENSCHUH
OF MINDFULNESS The Frauenschuh brand was already committed to sustainability long before the term became a buzzword. For Kaspar Frauenschuh, quality is both a matter of course and a lifelong mission. The family business is currently completing its next growth step: creating structures, preparing the handover, and consolidating the brand’s core values – all at the same time. Interview: Stephan Huber. Text: Veronika Zangl. Photos: Frauenschuh
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he Frauenschuh family business is located in the heart of the famous tourist town of Kitzbühel. Its affinity to high-quality materials still bears witness to the small tannery founded by Hans and Anna Frauenschuh in 1950. Their son, Kaspar Frauenschuh, led the company into the new millennium as a fashion retailer, together with his wife Andrea and sister Resi. The third generation is expected to take over at some point.
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MATERIAL QUALITY AND SUSTAINABILITY
“Material reliability is our top priority,” says Kaspar Frauenschuh, explaining the basic values of his brand. The business has been committed to sustainability since it was founded, even before the term became a buzzword. “Frauenschuh products are long-lasting, precisely because we pay attention to quality. This is an ongoing process.” Cutbacks are not tolerated. “We strive to meet the highest standards.”
