WHAT'S THE STORY
Ulli Ehrlich is the sole shareholder of Sportalm Kitzbühel as of 2020. She has assembled a strong team, both in terms of management and the advisory board.
SPORTALM
SIGHTS ON GROWTH Ulli Ehrlich strives to exploit the enormous potential of Sportalm. She has assembled a powerful team to achieve this. Text: Stephan Huber. Photos: Sportalm
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lli Ehrlich is in an even better mood than one is used to from the Sportalm front woman. The Kitzbühel-based family business is doing really well. This is no coincidence, but the result of entrepreneurial courage and trust in one’s own future. After all, it is not as if the history of Sportalm has always been for fair weather captains only. In 1989, Ehrlich was handed shares and responsibility by her father Willi at a very young age. In the years that followed, Ehrlich had to face challenges that would probably have brought less strong and less self-contained characters to their knees more than once. The fivefold mother, however, faced each of these challenges and used each one to grow. Growth is the stated goal. Ehrlich is firmly convinced of the brand’s enormous potential
