IN STORE
American, Japanese, and Italian outdoor brands interact with each other. The backyard location in the Glockenbach district is ideal for Deru. It offers parking spaces and thus plenty of time for in-depth advice.
Deru offers the perfect product range for those who don’t want to resemble wandering neon marker pens when experiencing nature.
Deru / MUNICH
COME OUTSIDE
Photos: Deru Store
D
eru, located off the beaten track in a backyard in the Glockenbach district, has created a haven for outdoor enthusiasts looking for functional clothing sporting urban and sporty looks. The name says it all, really. Deru is a Japanese term that translates into “come outside”. Owners Kerstin Gröber and Jonathan White have many years of experience in the textile industry. While scouting for an affordable store in Munich, they were offered these premises in a beautiful backyard – surrounded by a lamp store and a joinery. It was anything but a conventional retail space, but they were instantly enchanted by the idea of opening their store in this lovely location. The availability of parking spaces for customers is certainly an advantage. The range is a mix of brands presented in the “I Go Out” area at the Pitti Uomo: Japanese, Italian, and American outdoor labels that embody design inspired by streetwear and workwear – suitable for everyday life and weekend mountain trips. New discoveries complement the range regularly. Backpacks by Segment of Germany and gloves by Elmer of Japan are but two examples. The North Face, Teva, Stay Hungry Sports, and RoToTo join the ranks in the summer season. With their superbly curated online shop for modern outdoor apparel, Gröber and White have created a benchmark – not only for Munich, but for an entire market segment.
Deru Körnerstrasse 2a, Munich/Germany www.deru-store.com Opening: April 2019 Owners: Kerstin Gröber, Jonathan White Sales area: 60 sqm Brands: And Wander, Atelier Alpinisté, Crow Canyon, Danner, Diemme, Elmar, Goldwin, Gramicci, Helinox, Houdini, Klippan, Mizu, Mystery Ranch, Satisfy, Segment, The James Brand, Snow Peak, Veilance, Vuarnet, WigWam
style in progress
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