IN STORE
BDC – Boys Don’t Cry / PARIS
UNIQUE IN EVERY RESPECT
There’s no doubt whatsoever that Colette has left behind a gap in the Parisian retail landscape. In June 2018, Sophie Mechaly and Felix Boehm launched the menswear store Boys Don’t Cry in an attempt to plug said gap.
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style in progress
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iscreet understatement or original creativity? Owner Sophie Mechaly and store manager Felix Boehm prefer the latter. They strive to position Boys Don’t Cry as an artistic space for men’s fashion, design, and art – a contact point for very special, innovative design. The product range creates an ideal environment. It features renowned collections such as Off-White, Palm Angels, and Marni, supplemented with, for example, imaginatively printed silk shirts by Casablanca, colourful cashmere sweaters
