style in progress 1/2020 – English Edition

Page 88

WHAT'S THE STORY

The Future – Who?

JULIA KOERNER

“FASHION IS THE SMALLEST SCALE OF ARCHITECTURE.”

Her designs went further than the runways of Paris Fashion Week: Julia Koerner’s 3D printed dresses are frequent guests in international museums, and her headdress and shoulder piece helped costume designer Ruth Carter win an Oscar for “Black Panther”. Koerner was not trained as a fashion designer, however; she’s an Austrian architect whose obsession with 3D printing paved the way into the heart of her first love, fashion. Interview: Petrina Engelke. Photos: Pia Clodi

M

rs. Koerner, how can architecture enhance fashion? When I started to collaborate with fashion designers like Iris van Herpen, I brought a skillset which other people in the fashion industry didn’t and don’t have. For me, fashion is the smallest scale of architecture, because by the way we dress, we create an immediate space around our body. I was able to add my design skills in this three-dimensional space to extend other designers’ ideas. I mostly engage in the very progressive haute couture field, where brands are innovating and testing new materials, new stitching methods, and new techniques to create textiles, implementing new technologies as well. You are using parametric design, a process from architecture that has the potential to revolutionize fashion production. Can you explain it a little bit? In parametric design, you use a software which allows you to either write or visually script a code in which you can very easily change parameters. If you apply this to your 3D design and change the parameters, the form will automatically adapt to different sizes, proportions, colors, and so forth, you essentially have control over variation. For example, you can take the measurements of a body scan and then adapt your design to fit perfectly. Or you can use it for mass personalization and customization.

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Unique in Every Respect. Boys Don’t Cry/Paris

5min
pages 232-236

Trendy Hemp. 53cc/Stuttgart

1min
page 230

Come Outside. Deru/Munich

1min
page 231

The Style Oasis. Comptoir 102/Dubai

2min
pages 228-229

All on Course. At North Sails, product, marketing, and

3min
page 212

Fantasy World in the Glockenbach District

1min
page 227

Niche Detected and Claimed. Dornschild knows that

2min
page 213

We Embody Sincere Values” National Geographic is a

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pages 210-211

Next Level Outdoor Fashion. Wolfskin Tech Lab makes a

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page 209

25 Years of Full Steam Ahead

2min
page 208

Sustainability as Master Plan. Mel and Dirk Nienaber on

2min
page 207

Sights on Growth. Ulli Ehrlich is really going for it

4min
pages 202-203

The Courage to Be Different. Airfield is making consistent

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page 205

Back Home. Holubar has developed radically and become

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page 204

Grow Louder. A clean brand with growth potential: Gant

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page 206

Inspired by Wilderness. From rubber boots to sustainable

2min
page 201

Perfectly Fitted Trousers Made of 100 Percent Natural

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page 200

The Professionals. The brothers Emanuel and David

2min
page 199

Fully Made in Italy. A hidden champion of Italian

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page 198

Of Mindfulness. Frauenschuh is carefully preparing for

5min
pages 196-197

It’s About Passion for Racing” Sacha Prost follows in the

2min
page 195

Want It: Better Self. Fashion-affine beauty products

4min
pages 188-189

You Have to Design for Phone Screens” Self-made man

13min
pages 190-193

The Beautiful Business. Fashion and beauty? A perfect

8min
pages 182-187

Better Self. How beauty and holistic lifestyle brands enliven

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pages 180-181

The Store of Today Only Opens Tomorrow. Future visions

19min
pages 162-175

The Harvesting of Low-Hanging Fruits. Internationally

5min
pages 176-179

Acceptance Increases Daily” Full wardrobes are the

2min
pages 156-157

What’s Your Purpose? These founders are on a mission

8min
pages 158-161

New Consumption, New Concepts? Which new formulas

8min
pages 147-153

Farewell Ownership. Sustainable and so incredibly

3min
pages 154-155

Fashion as We Know It Is Dead” Retail visionary Susanne

12min
pages 136-139

THE FUTURE: WHY?

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page 146

Digital Efficiency. The Premium Group and Joor are

3min
pages 144-145

Inspirational Shopping. How leading multi-brand retailers

7min
pages 140-143

You Need to Be Able to Calculate” Smec founder Jan

2min
pages 134-135

It’s Not Only About Cash, It’s About Skills” Stephan

5min
pages 128-129

Create Clear Differentiation” Vanessa Platz, Director

2min
pages 130-131

Competition Has Always Been Distorted” How

2min
pages 132-133

David vs Goliath? No, Just Digital Economy! Has the

1min
page 127

THE FUTURE: WHERE?

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page 126

Pants Have Power” Marco Lanowy on perhaps the most

3min
pages 122-123

In the Beginning There Was Fabric” Steiner1888 invests

2min
pages 124-125

These Are Not Seasonal Products” For Markus Meindl

2min
pages 120-121

What Helps People at the POS Most?” We sat

2min
pages 108-109

400 Percent More Sales, 50 Percent Less Reductions

3min
pages 104-105

Brandlove. The new monogamy: what brands learn from

8min
pages 112-119

Fascinating Locations. Sustainable customer relationships

3min
pages 110-111

We Are the Voice of the Customer

4min
pages 106-107

When the Good Grow. Save the Duck presents itself

2min
pages 102-103

The Future Is Now. Les Deux is characterised by a

2min
pages 100-101

Fashion Is the Smallest Scale of Architecture” Julia

3min
pages 88-91

Driven by Innovation. AlphaTauri has successfully

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page 95

On Demand. Meet the anti-overproduction brands

2min
pages 92-94

THE FUTURE: WHO?

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pages 82-83

Aiming for Superlatives

5min
pages 96-99

There Are (No Simple) Answers. Why the why is so

2min
pages 80-81

Individualisation as Opportunity? Do mass-produced

4min
pages 84-87
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