Success Champions
Why Your Website Probably Stinks (and 5 Tips to Fix it Fast) By Brady Smith
T
his is an abbreviated version of the process that I use when designing websites for my clients.
First, you need to realize that… Your Website Matters
“The most important thing to remember is that you must have a unified purpose for your website.”
Why? Because… Over 55% of people will search online before making a purchase decision. 38% will bounce from a website if the site is unattractive. 48% of consumers say that web design is the #1 factor in determining a business’ credibility. You stand to lose somewhere around 50% of your potential customers if you don’t nail that first impression. Now that we can all agree on that, here are 5 ways to vastly improve your website quickly & easily.
www.DonnieBoivin.com 32
#1 - Decide on a Purpose What is the purpose of your website? Are you educating? Selling a service? Selling a product? Trying to get leads? Trying to grow a community? Whatever it is, you need to decide on this and then audit every page to make sure your headlines, calls to action, images, copy, everything lines up with that purpose. Take however long it takes to answer this question before moving on. It will affect everything you do on your site!
#2 - Show, Don’t Tell This is slightly ironic coming from a written article… However, your website needs to be all about showing, not telling. We live in a visual world & you have precious few seconds to capture someone’s attention before they’re gone. This means that anywhere an image will work instead of text, use an image. Focus on big, attention getting images and headlines. Then have the option to “Learn More” beneath. If you can grab interest up front, they will click. But if you throw a giant chunk of text in their face, they’ll bounce.
#3 - Let “You” Shine Through People want to do business with people. If your website is a typical,
