Success Champions The reason brand builder marketing will not work for your business is because you don’t have a brand, yet. It does nothing to set you apart from your competition. It does not target your ideal clients. It does not mention your Market Dominating Position (MDP), in most cases. And it does not use the Conversion Equation.
Joint Ventures and Strategic Alliances By Wally Carmichael
Y “There are a several cash holes a new business must address and plug up right away.”
ou’re a new business owner and you need to start generating a positive cashflow right away. This sounds like a “no kidding” statement, right? But did you realize, few businesses start generating profits in the first couple of years? This does not have to be you. And if this is you, get ready to turn that around over the next couple of months. There are a several cash holes a new business must address and plug up right away. Just a few include suppliers, waist, employee theft, financing interest, and the list goes on. One of the biggest drains on your cashflow is ineffective marketing and advertising. Marketing and Advertising are certainly important for the longterm growth of your business. The problem is, most business owners come out the gate trying to market like they are a Billion Dollar business. You do what’s called Brand Builder Marketing.
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As powerful as the MDP and Conversion Equation are, I am not going to teach these marketing strategies today, because you need immediate profits. Just know, your MDP is what sets you apart from your competition. And the Conversion Equation is the most powerful marketing strategy. What I’m about to share with you is, by far, the best way for all new businesses to generate leads, get to know the needs of your market, start building a reputation as the leader in your market and generate immediate cashflow. That strategy is Joint Ventures and Strategic Alliances. You may have heard about Joint Ventures (JV). You may even believe you have a few JVs already set up. But chances are, you have not properly monetized your JV partners. One of the easiest and fastest ways to grow any business is through monetizing your JV partnerships. And best of all, in the vast majority of cases, there are NO upfront costs associated with using a JV strategy. JVs involve two or more businesses forming a partnership to share
