promotion
KISUNA Why KISUNA? Founder of Kisuna, Wendy Reiner, is a cosmeceutical formulator who has successfully developed, commercialised and then on sold her previous laser aesthetics brand in 2020. Now, Wendy has recently launched her next skincare sensation, KSIUNA, an Australian native active skincare brand. “KISUNA is a return to heart and soul, I love our country, so it was very easy to fall in love with the idea of showcasing the unique biodiversity of Australia and the benefits of native botanicals for skin through skincare.” The pandemic has been a reset for Wendy, after stepping out of the corporate world and taking some time off. The creation of KISUNA rapidly evolved to embody the values of self-love, self-nurture, wellness and conscious living. What is KISUNA? KISUNA is Australia’s largest and most comprehensive range of native active skincare, developed with high end extracts and luxurious oils for performance, feel and texture. Every product is a result of deeply considered research, resulting in the pairing, and grouping of native ingredients into products aimed at balancing each skin type, correcting a skin concern, and providing the finest skincare experience. KISUNA formulations use organic Aloe Vera juice in place of water to help increase calming and soothing properties. KISUNA uses natural preservation and is void of silicones, other petrochemicals, palm oil, and is sulphate free. It is marine
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“By being a sustainable brand, we are giving consumers a choice and an opportunity to combat climate change with us, decrease their carbon footprint, and support a company that is involved in financially contributing to active ecological projects that clean up the planet, regenerate forests, and fight global warming.”
friendly, vegan friendly, and cruelty free. Sustainability is at the forefront of KISUNA’s brand values, it’s culture is all about people and the planet. The planet is under threat, consumer buying decisions collectively impact climate change. Choosing companies who are earth conscious is one why we can make a difference for our future generations. KISUNA’s focus is on supporting a not-for-profit organisation that is engaged in Australian Native Forest Regeneration Projects to offset carbon emissions. As we all know, Australia is prone to traumatic and devastating bushfires and floods that also destroy our native wildlife, their homes and food sources. It is only fitting that a native skincare brand would be involved in supporting native forest regeneration. The name KISUNA, is a play on KI or QI (life force) and the word SUN. All life on the planet is dependant of the sun. Our sun grows our food, it raises forests, it influences the weather, there is a continuous birth, death, and rebirth cycle.
We are all connected to each other, the earth and we all partake in this cycle. Interestingly and by coincidence KISUNA sounds like the Japanese word “KIZUNA”, which means “connecting large numbers of people together to help each other”. The last great Japanese KIZUNA occurred in 2011, because of the devastating tsunami that ravaged their land. KISUNA would say climate change is calling all people of the world to be a part of another great KISUNA. KISUNA is a woman owned business with an all-female team. “Our focus is on women in business, women supporting women and empowering the feminine”, Wendy says, “I started out on my own, it was hard, there are plenty of people willing and waiting to take advantage of you, particularly when you have a good product. I’ve learned many lessons, and I am passionate about supporting other women in business as a result. Business is about people, yes you sell a product or service, but it’s all about people and if you don’t have integrity you stand for nothing.”
Why is it so important to be recognised as a sustainable brand? Climate change is world community issue in need of immediate attention. At an individual level, making changes that combat the effects of climate change make very little difference, but, at a collective level together we can make a measurable difference. “As the founder of KISUNA, the climate change issue is a concern to me, my conscious cannot permit me to engage in commercial activities that don’t consider environmental impacts. Eco-conscious consumers are demanding that companies change the way they do business, to take climate change into consideration and change the way they relate to the planet.”, says Wendy. “By being a sustainable brand, we are giving consumers a choice and an opportunity to combat climate change with us, decrease their carbon footprint, and support a company that is involved in financially contributing to active ecological projects that clean up the planet, regenerate forests, and fight global warming.” What are the benefits to being eco-friendly? “KISUNA’s goal is to be a leader in sustainability, to do this we must make the consumer feel good about interacting with our brand, buying our products, and make sure that they have a great experience when using our products. By engaging with consumers in this way, we are doing our best excite our customers and create consumer loyalty. KISUNA is all about skin and the planet. Personally,
