Total Licensing Spring 2022

Page 104

TOTAL LICENSING AUSTRALIA homewares, accessories and novelty products. To celebrate Father’s Day in 2021, Peter Alexander Sleepwear launched an iconic range for all gamer fans who love the retro gaming brand. With agricultural shows returning in 2022, Bensons Trading will release their PAC-MAN showbag.

Sony Pictures had fantastic success with film releases in 2021 and 2022, including Hotel Transylvania 4: Transformania, which premiered on Amazon Prime, The Mitchells vs The Machines via streaming platform Netflix and the most anticipated film, Ghostbusters: Afterlife, which released in cinemas in January 2022.

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I Ain’t Afraid of No Ghost After a challenging time in theatres across the globe, the most eagerly anticipated film Ghostbusters: Afterlife launched late 2021 and early 2022. The film features a great cast, a fastpaced story and tons of call backs to the original movies. The home entertainment and digital release will be April 2022, with a new to 4K ultra HD, Blu-Ray and DVD options available. And, when you pre-order at select retailers – you will receive a Stay Puft squishy phone mascot!

In the world of Sony Pictures Television, recent hits include Cobra Kai Season 4 which again was a #1 success on Netflix.

Master toy partner Hasbro developed a comprehensive product range, including surprise collectibles, role play, action figures, playsets, vehicles, plush, board games and special edition collector lines. Other global partners include LEGO (construction toys), Rubies (costumes), Funko (pop vinyl) and Reebok. Australian Ghostbusters licensees include Caprice Australia (apparel, accessories, footwear and homewares), Designworks (classic apparel), and Park Avenue Foods (novelty confectionery) and Cotton On (specialty fashion retailer).

The future looks brighter than ever, with the return of the studio’s best-loved film franchise as well as a host of other strong new releases in 2022.

A new range of Ghostbusters classic merchandise will be available across a wide variety of retailers including Target, BIG W and Kmart in Australia and NZ this October.


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Promoting Innovation in Toys and Games

3min
page 128

Legally Speaking

4min
page 131

The Expanding World of Vlad and Niki

4min
pages 129-130

Blue Chip gearing up in 2022

3min
page 127

Multi-Generation Icons

5min
pages 121-122

Star Trek Universe and Prodigy

1min
page 123

Bluey Listed on Airbnb

4min
pages 125-126

Adults and Superfans

2min
page 124

Pre-school Powerhouses

2min
page 120

Blinky Bill

2min
pages 115-116

Romwe x Pink Floyd ViacomCBS Consumer Products

5min
pages 118-119

Miraculous

2min
pages 108-109

Sony Pictures

3min
pages 104-107

Halo

1min
pages 96-97

XBox

1min
pages 94-95

Sonic the Hedgehog

2min
pages 92-93

Activision Blizzard

5min
pages 98-101

Minecraft

1min
pages 90-91

Zing and Warner Bros Consumer Products Merchantwise

4min
pages 87-89

Cancer Council’s Sun Protection Programme

1min
page 86

News from the market

5min
pages 84-85

Sustainability

7min
pages 79-83

Industry Reacts to Ukraine

3min
page 78

MIPTV - All back to Cannes

2min
pages 76-77

The Importance of Representation

3min
page 75

Pets and the Pandemic - a lighthearted look

6min
pages 72-73

The World of Tom Gates

3min
page 74

Artistory, Obode and the National Gallery

1min
page 71

Nostalgia and the Kidult Market

2min
page 70

2022 - A Mammoth Year for Licensing

5min
pages 68-69

The Incredible Rise of LBE

11min
pages 63-67

Video Games - the Secret to Moving Brands

3min
page 62

TF1 Licensing - A Key Player

7min
pages 48-49

The Ultimate Guide: NFT Cheat Sheet

16min
pages 58-61

Cobrandz - Event Preview

17min
pages 50-55

Interview: Chefclub

5min
pages 56-57

Children’s Market in France

0
pages 46-47

CTV: The MVP of Every Brand’s Playbook

2min
page 41

Spotlight on Spain’s El-Ocho France

3min
pages 42-45

Market Round-Up

14min
pages 36-40

Mondo’s MeteoHeroes

7min
pages 34-35

Milano Day of Licensing Returns

3min
page 31

Growth of E-Commerce in Italy

2min
page 30

A layered and complicated market

1min
page 29

Licensing Expo

5min
pages 21-23

The Metaverse and Licensing

2min
pages 18-20

A Big Year for Warhammer

6min
pages 27-28

Brave Bunnies

7min
pages 16-17

Global News

14min
pages 8-15

The Future Belongs to those who Believe

5min
pages 24-26
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