TOTAL LICENSING AUSTRALIA Master toy partner Playmates, distributed by Headstart in Australia, continues to sell out their range of toys in all retailers. There is a new toy line in development launching in the second half of 2022, along with some special movie items. At the end of 2021, Happy Hair Brush launched a range of hairbrushes and hair care products, and Rubies Deerfield launched the Cat Noir costume.
Miraculous™ is an inspiring, high quality CGI-animated superhero franchise set in modern-day Paris. The show follows Marinette & Adrien constantly juggling their perilous missions as superheroes – Ladybug & Cat Noir – and the daily challenges of their teenage lives. The television show rapidly gained momentum, turning Miraculous into a worldwide phenomenon and a global entertainment franchise. It’s vast community of viewers and fans can now engage with the brand on all major platforms. Miraculous is currently in its 4th season, with Seasons 5 & 6 in production. Coming this year: Season 5 – Revolution releases in Q3, Miraculous’ first feature film – Ladybug & Cat Noir – The Movie is slated for November 2022 and the next TV event Rio is slated for Q3 2023. Miraculous continues to be a digital phenomenon, engaging with fans around the globe, with a successful Roblox partnership launched in May 2021, with over 300 million plays. Miraculous will also debut it’s first ever console game this Christmas 2022, which will be available on PlayStation, Xbox, Nintendo Switch and other popular game formats.
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In 2022, new product launches from Australian partners Caprice Australia – featuring girls outerwear and sleepwear - will be available in the Spring, MJM Australia will launch a range of puzzles & games, the first Miraculous showbag from Bensons Trading will be available at the Royal Easter Show in Sydney in April 2022, and Wisdom Brands will be launching an electronic toothbrush in Coles Supermarkets, also in April. New partnership announcements include Scholastic Australia, who will be developing a collection of publishing titles, including Colour & Activity books, storybooks, pictures books, junior novels and Magic Ink.
