TOTAL LICENSING AUSTRALIA Gibbs x dusk collection of MoodMist® Diffusers, MoodMist® Oils & Essential Oils. Fans of the brand are spoilt for choice with several speciality partners releasing beautiful new product ranges. May Gibbs partnered with Cotton On for the third time, launching a new apparel range for babies and kids in early 2022. The partnership with Walnut Melbourne continues with brand new Winter and Summer children’s apparel collections in development, including the popular swimwear line. The collection is now ranged in Myer stores nationally. Creative high end Australian fashion brand Romance Was Born continues to release exciting new capsule collections for women and men, uniquely showcasing the art of May Gibbs. The beautiful range of personalised knit blankets from Namely Co combine heirloom quality pieces with May Gibbs original illustrations. Further brand new ranges in development for 2022 include a gardenware range, bamboo tableware and modern cloth nappies. Our much-anticipated new outdoor stage show of Snugglepot and Cuddlepie, developed by Eaton Gorge Theatre Company, will at last get its premiere in 2022 at Royal Botanic Gardens Sydney, Australian Botanic Gardens Mount Annan and Blue Mountains Botanic Gardens after several Covid-induced delays.
The brand continues to be supported with strong marketing and publicity campaigns, with the first Brand Ambassador campaign launching in November 2021. May Gibbs partnered with Australian actor, writer and mum, Tammin Sursok as she introduced the iconic Australian stories of Snugglepot and Cuddlepie to her two gorgeous daughters. With broad coverage across print, TV, radio, online and social media the program generated reach in excess of 145M eyes and ears. Blinky Bill – An Australian Icon Created by Dorothy Wall in 1933, Blinky Bill is the original Aussie larrikin. The Complete Adventures of Blinky Bill has never been out of print in Australia and the little koala with the heart of gold continues to delight audiences around the
world, starring in several TV series and movies. In October 2021, Blinky Bill partnered with the Bob Brown Foundation to become the face of their campaign for the protection of native forests and koala habitats. A Pozible campaign encouraged people to make a pledge by purchasing a range of Blinky merchandise. The pledges made have raised funds for an outdoor advertising campaign starring Blinky Bill with billboards placed across the eastern seaboard to raise awareness of the campaign. A beautiful Blinky Bill sleepwear collection from Peter Alexander launched for the first time in 2021 showcasing vintage 1930s Blinky Bill original illustrations in styles for the whole family. Blinky Bill continues to make his home at Currumbin Wildlife Sanctuary with the long-running partnership now in its seventh year. Kids of all ages can dance and sing along with Blinky at the daily interactive show. Other current partners in Australia include: Park Avenue for food gifting, with new products launching in 2022 including a mealtime breakfast set with Easter egg, travel mug with Anzac biscuits, and Advent calendar and Headstart International, who will be launching both Vintage and Classic plush featuring Blinky and Nutsy.
TLA115 49
