Total Licensing Spring 2022

Page 120

PAW Patrol:

PAW Patrol is on a roll as it continues to be the #1 pre-school toy property in Australia. Adventure City is here, and the Pups have officially ventured outside of Adventure Bay to a brand-new frontier: the big screen. PAW Patrol: The Movie, produced by Spin Master Entertainment, premiered in August 2021 and was a box office smash delivering more than $144 million

worldwide with sustained movie momentum in Q4 with the EST and DVD release In 2022, we will build on this momentum. We plan for PAW Patrol to remain top dog in the eyes of both kids and parents through our commitment to content. Season 9 includes exciting new content themes throughout 2022. As always, they will be supported across Paramount owned and operated channels and will inspire PAWsome new marketing and retail programs. And if that wasn’t enough, in 2023, PAW Patrol will be celebrating an epic milestone with its 10th anniversary as well as releasing their second global theatrical release, PAW Patrol: The Mighty Movie debuting in theatres October 2023.

Blue’s Clues & You!:

& You! star Josh Dela Cruz and former Blue’s Clues hosts, Donovan Patton and Steve Burns, alongside real-life fans from various generations who grew up watching the series, “BLUE” up the internet. Blue’s Clues & You! has launched to huge success globally. Already a ratings smash on channel, we have also now successfully launched our toys and consumer products all over the world. Despite the numerous challenges posed by the pandemic, our partnership with JustPlay kept Blue front and center at retail. Season 2 is set to premiere in April on 10 Shake with Season 3 launching on Nick Jr in mid-2022. We will continue to focus on core themes of the show “Play to Learn”, “Interactivity” and “Music” and will weave these into all stunts and special across Nick Jr and free-to-air platforms in Australia and New Zealand.

It was a big year for everyone’s favourite puppy, Blue in 2021.

Blue’s Clues & You! continues its multi-platform approach to reaching pre-schoolers on every platform.

We celebrated the 25th Anniversary of Blue’s Clues in true Blue style and generated a staggering 3.7b press impressions. A one-ofa-kind nostalgic music video titled “You Can’t Spell Blue without YOU,” featuring Blue’s Clues

In February 2022, the launch of Nursery Rhymes content on Blue’s YouTube channel saw Blue and the gang as you have never seen her before, reimagined in 3D.


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Articles inside

Promoting Innovation in Toys and Games

3min
page 128

Legally Speaking

4min
page 131

The Expanding World of Vlad and Niki

4min
pages 129-130

Blue Chip gearing up in 2022

3min
page 127

Multi-Generation Icons

5min
pages 121-122

Star Trek Universe and Prodigy

1min
page 123

Bluey Listed on Airbnb

4min
pages 125-126

Adults and Superfans

2min
page 124

Pre-school Powerhouses

2min
page 120

Blinky Bill

2min
pages 115-116

Romwe x Pink Floyd ViacomCBS Consumer Products

5min
pages 118-119

Miraculous

2min
pages 108-109

Sony Pictures

3min
pages 104-107

Halo

1min
pages 96-97

XBox

1min
pages 94-95

Sonic the Hedgehog

2min
pages 92-93

Activision Blizzard

5min
pages 98-101

Minecraft

1min
pages 90-91

Zing and Warner Bros Consumer Products Merchantwise

4min
pages 87-89

Cancer Council’s Sun Protection Programme

1min
page 86

News from the market

5min
pages 84-85

Sustainability

7min
pages 79-83

Industry Reacts to Ukraine

3min
page 78

MIPTV - All back to Cannes

2min
pages 76-77

The Importance of Representation

3min
page 75

Pets and the Pandemic - a lighthearted look

6min
pages 72-73

The World of Tom Gates

3min
page 74

Artistory, Obode and the National Gallery

1min
page 71

Nostalgia and the Kidult Market

2min
page 70

2022 - A Mammoth Year for Licensing

5min
pages 68-69

The Incredible Rise of LBE

11min
pages 63-67

Video Games - the Secret to Moving Brands

3min
page 62

TF1 Licensing - A Key Player

7min
pages 48-49

The Ultimate Guide: NFT Cheat Sheet

16min
pages 58-61

Cobrandz - Event Preview

17min
pages 50-55

Interview: Chefclub

5min
pages 56-57

Children’s Market in France

0
pages 46-47

CTV: The MVP of Every Brand’s Playbook

2min
page 41

Spotlight on Spain’s El-Ocho France

3min
pages 42-45

Market Round-Up

14min
pages 36-40

Mondo’s MeteoHeroes

7min
pages 34-35

Milano Day of Licensing Returns

3min
page 31

Growth of E-Commerce in Italy

2min
page 30

A layered and complicated market

1min
page 29

Licensing Expo

5min
pages 21-23

The Metaverse and Licensing

2min
pages 18-20

A Big Year for Warhammer

6min
pages 27-28

Brave Bunnies

7min
pages 16-17

Global News

14min
pages 8-15

The Future Belongs to those who Believe

5min
pages 24-26
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