TOTAL LICENSING AUSTRALIA
BLUE CHIP BRANDS GETS INTO GEAR FOR 2022 Specialist brand licensing company, Blue Chip Brands has several new exciting programs scheduled for release in 2022 headlined by the major launch of lifestyle brand LA Gear with retailer Big W. The iconic Southern Californian active and lifestyle brand that shot to fame in the 1980s will be positioned as the premium sports and activewear brand within Big W and feature across men’s & women’s apparel, footwear and accessories. The LA Gear brand offer will be supported by a national advertising campaign, social media/influencer program as well as partnering with 1% for the Planet to support environmental initiatives. Ultimate automotive performance brand Shelby is also set for an exciting year through deals brokered by Blue Chip Brands. The headline act is the global launch of Shelby Golf Carts and resort transport vehicles which premiered at the PGA Trade Show held late January in Orlando.With high performance models based on the Shelby GT350, GT500 and the Shelby Cobra the range is destined to be the most powerful drive on the fairway. Other product releases include a limited edition set of coins featuring iconic Shelby & Ford Mustang vehicles from Downies Collectables and apparel and headwear from DFM Australia. The Ford consumer products program continues to prosper through Australasia based on both Australian
Ford vehicles such as the Ford Falcon and global nameplates like Mustang and Bronco. Limited edition product based on iconic and highly sought after vehicle nameplates has proven to be a winning formula. Publishing partner VIP Automotive will release a follow up to the staggeringly successful ‘bible’ based on the 1971 Ford Falcon XY GTHO Phase III which is widely regarded as the most iconic vehicle ever manufactured in Australia and the fastest four door production sedan in the world. Following the success of the men’s launch of apparel & accessories in 2021 global partner Cotton On will release a range of women’s apparel featuring Ford retro designs from the 1970s and 80s. In another licensing partnership with Cotton On, ultimate glamour girl, Betty Boop will feature on a range of women’s apparel and accessories to be launched during
the year. The consumer products program for Australian illustrator Steven Rhodes continues to grow after another successful year in 2021. Empire Apparel has inked a deal and will supply apparel and accessories to Jay Jays whilst on the global stage new deals have been announced with UK licensee Poetic Brands for apparel and Boston America Corp for a range of novelty candy and drinks. The success of the Steve McQueen x Mr Simple brand collaboration launched for Summer 2021 will see the program repeated throughout 2022 with the Winter menswear offer featuring statement pieces including bomber jackets, cable knits, corduroy blazers and pleated pants. Albert Einstein will be the focus of a range of limited edition collectable product that celebrates the 100th Anniversary of his theory of general relativity being proven in Wallal, Western Australia. Blue Chip Brands will also be seeking to finalise deals for new brands it has recently been appointed to represent. Motul is a global leader in the oil and lubricants industry and a partner to numerous leading motorsport teams and events including Moto GP, World Rally Championship, Le Mans 24 Hours and Paris-Dakar’. Licensing opportunities exist in lifestyle apparel, motorcycle apparel and accessories, workwear and garage and workshop products. Evel Knievel is possibly the best-known stuntman of all time. He invented himself and his business jumping, crashing and miraculously recovering to promise even more outrageous stunts to come. His most famous stunts include jumping the fountains at Caesar’s Palace Las Vegas and the jump at Snake River Canyon. Evel Knievel is testament to the saying ‘pain is temporary, glory is forever’. With a strong consumer products program developing internationally licensees have already been appointed and will be launching men’s T-shirts and headwear in time for Father’s Day in Australia.
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