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“Vlad & Niki” is an imaginative, live-action preschool YouTube series, showcasing the everyday comedic antics of two young brothers, starring eight-old Vlad Vashketov and six-year-old Niki Vashketov, along with the help of their humorous mother Victoria Vashketova. “Vlad & Niki” have more than 236+ million subscribers worldwide, with 78+ million subscribers on their English Channel. They have received more than 135+ billion total views. In Australia and New Zealand they capture an average of 19+ million monthly views The streaming short-form content is packed with non-stop adventures, creativity and tons of fun. Localized on 21 channels and translated into 18 languages, the key preschool learning themes for “Vlad & Niki” include family fun, discovery play, home adventures, indoor and outdoor fun and games, singing and dancing. The inspiration for the series began when Vlad noticed the antics of other kids while watching YouTube, and wanted to make a video of his own. The Vashketov family began recording and uploading videos of the boys during their free time on the weekends in their home. As their popularity grew, so did the families’ creativity. Each episode is produced with an innovative mix of live action, animation
and music to create comedic videos that capture the attention of the preschool demographic. Their one-yearold brother Christian often gueststars in the episodes. “Vlad & Niki” continues to be well received by critics as well as the public as the dynamic duo captured three
more prestigious awards in 2021, including being named ‘Best Web Series for Kids’ by the National Parenting Product Awards (NAPPA); winning the Shorty Awards honor for ‘Best Influencers & Celebrity YouTube Campaign’ and the 42nd Annual Telly Awards’ ‘Bronze Winner in the Gen-
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