Total Licensing Spring 2022

TOTAL LICENSING

On the following pages, we take a look at the French licensing marketplace including statistics and facts, profiles and a preview of the Cobrandz event taking place in Paris this April.

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The Children’s Marketplace

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Articles inside

Promoting Innovation in Toys and Games

Legally Speaking

The Expanding World of Vlad and Niki

Blue Chip gearing up in 2022

Multi-Generation Icons

Star Trek Universe and Prodigy

Bluey Listed on Airbnb

Adults and Superfans

Pre-school Powerhouses

Blinky Bill

Romwe x Pink Floyd ViacomCBS Consumer Products

Miraculous

Sony Pictures

Halo

XBox

Sonic the Hedgehog

Activision Blizzard

Minecraft

Zing and Warner Bros Consumer Products Merchantwise

Cancer Council’s Sun Protection Programme

News from the market

Sustainability

Industry Reacts to Ukraine

MIPTV - All back to Cannes

The Importance of Representation

Pets and the Pandemic - a lighthearted look

The World of Tom Gates

Artistory, Obode and the National Gallery

Nostalgia and the Kidult Market

2022 - A Mammoth Year for Licensing

The Incredible Rise of LBE

Video Games - the Secret to Moving Brands

TF1 Licensing - A Key Player

The Ultimate Guide: NFT Cheat Sheet

Cobrandz - Event Preview

Interview: Chefclub

Children’s Market in France

CTV: The MVP of Every Brand’s Playbook

Spotlight on Spain’s El-Ocho France

Market Round-Up

Mondo’s MeteoHeroes

Milano Day of Licensing Returns

Growth of E-Commerce in Italy

A layered and complicated market

Licensing Expo

The Metaverse and Licensing

A Big Year for Warhammer

Brave Bunnies

Global News

The Future Belongs to those who Believe

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