TOTAL LICENSING AUSTRALIA named Crash. With over 24 years of heritage, Crash Bandicoot is as big as ever, and back like never before. With the successful ‘90s-era Crash Trilogy being remastered in 2017, the hype of Crash Team Racing, and the recent release of Crash 4, aptly named ‘It’s About Time’, enthusiasm for the brand never ceases.
Activision Blizzard create the most epic interactive gaming and entertainment experiences on earth immersing players in new, unimagined worlds. The entertainment giant is responsible for a number of household-name brands including Call of Duty®, Crash BandicootTM, SpyroTM, World of WarcraftTM, DiabloTM, and Overwatch®. In March 2021, Activision introduced Crash Bandicoot: On the Run!, a mobile game version, that since launch has been downloaded over 30 million times.
After almost 20 years, Call of Duty has cemented itself as one of the biggest franchises of all time, selling over 400 million copies in over 170 countries across the globe.
With its multigenerational appeal, Crash has been enjoyed by over 14.5 million unique players and is loved by its Gen Z audience of 18-25 year-olds, as well as a growing kidult audience of 25 – 40 year-olds.
Call of Duty: VanguardTM is the latest premium title in the franchise, released in November 2021. Separate to the premium game, Activision has diversified the franchise making it accessible to all. This includes offering fans a ‘Free to Play’ platform in the form of its Battle Royale, WarzoneTM, as well as a ‘go anywhere, play anywhere’ mobile title, Call of Duty: MobileTM. Call of Duty products can be found in mass and specialty stores across ANZ. Local partner Caprice is developing new and exciting ranges for both channels in key categories such as apparel, bedding and footwear. One of the most popular and iconic mascots to have ever graced our screens is a small eastern barred bandicoot
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Headstart International joined the Crash program in 2020, signing on as a global Toy Partner. Launching in Canada in January 2022, Headstart has seen great success with their collectable figures. Later this year, they will also launch plush toys, radio-control vehicles and diorama sets. Streetwear specialists, Threadheads, a Melbourne-based print-on-demand business, has taken on Crash, Spyro and the Activision Classics, launching a new range in February 2022.
