HEALTHCARE MANAGEMENT
BEHAVIOURAL HEALTH AND ITS EFFECTS ON PROFITS While the VUCA (Volatile, Uncertain, Complex, Ambiguous) environment is changing the consumers’ buying behaviours, it is time to recognise the employees’ behavioural patterns for delivery to the consumers as well. The effects of mental health and changing behavioral patterns in the pandemic affected times impacts the businesses not just from the outside but the inside as much. Gurrit K Sethi, Founder, Miindmymiind
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t is about time for us all to wake up. Wake up to the problems that our mental states present. Given the statistics of the number of people suffering from depression, this is bound to have an impact on the businesses that we run, given the productivity levels of the employees.
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A SI A N H O S P I T A L & H EA LT HCA R E M A N AGE M E N T
As per a recent study by GOQii, 43 per cent Indians suffer from depression because of the changing scenarios owing to the COVID-19 pandemic. What’s more alarming for the businesses is that 59 per cent of the under-study population said they had no pleasure in doing things these days, and, 12 per cent
IS S UE - 56, 2022
felt this way every day. Furthermore, 57 per cent complained of tiredness or low energy regularly. Another study done in 2020 using the DASS (Depression, Anxiety, Stress Scale), published in the NIH, showed similar results. 25 per cent, 28 per cent and 11.6 per cent of the participants were moderate to extremely severely depressed, anxious and stressed respectively. 36 per cent of workers in India concurred that their mental health worsened with work from home – a critical outcome of the pandemic. On a more severe note, on December 7 2021, the Indian government said in Rajya Sabha that 10.6 per cent of adults in India face some kind of mental disorder. This sure is a tall acceptance. In October 2021 the UNICEF, as per a survey done across 21 countries, reiterated about India that only 41 per cent of young people in India said that it is good to seek support for mental health problems, compared to an average of 83 per cent for the other 21 countries. This points to the suppressive nature of the society. A question to all of us is, does the corporate world reflect a similar trajectory?
