Viawest July 2009

July 2009

Via West

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July 2009

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CONTACT US Volkswagen Club of WA (Inc)

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YOUR COMMITTEE (cont‟d) EDITOR:

0407347340

PO Box 175

Ray Willis

viawest@vwclub.asn.au

Victoria Park

CONCESSION LICENCE:

Western Australia 6979

John Vogliatis

ABN:

31 610 140 537

CMC LIAISON OFFICER:

TELEPHONE:

(08) 9342 8703

Richard Hines

E-MAIL:

info@vwclub.asn.au

PROPERTY OFFICER:

WEBSITE:

www.vwclub.asn.au

Richard Hines

MAIL:

YOUR COMMITTEE

(08) 9342 8703 (08) 9342 8703

SPORTS ORGANISER:

All 3 positions are OPEN

Vacant

Currently grouped under

PRESIDENT:

0407347340

SOCIAL SECRETARY:

Ray Willis

executive@vwclub.asn.au

Vacant

VICE PRESIDENT:

PUBLICITY OFFICER:

Jason Phillips

Vacant

SECRETARY:

(08) 9332 6919

GENERAL COMMITTEE:

Rod McSwain

administration@vwclub.asn.au

Rudy Menke, Matt Heyne

TREASURER:

(08) 9309 3152

WEBMASTER:

Michelle Dufall

finance@vwclub.asn.au

Tina Moore

“Events Coordinator” Ray Willis

viaweb@vwclub.asn.au

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VIAWEST MAGAZINE

VOLKSWAGEN EVENTS

Advertising: Please send your „for sale‟ or „wanted‟ adverts by mail or email to the Editor before the publication deadline.

Normally one event will be nominated as the club run each month. Some months will have more than one event. Not all events attended by the club will be club organised.

Please note that non-members are welcome to come to the club organised events. If you have any friends you would like to accompany us, please bring them along.

If you have any ideas or suggestions for club organised events give a Committee member a call or an e-mail and the committee so we can put it on our calendar.

The VW Events Calendar is at page 6 and lists the upcoming events and club runs for some months in advance in chronological order.

Fees: Members - 1/4 page adverts are free.

Non-Members - 1/4 page adverts are $5.00 Please contact the Editor to find out about commercial advertising in the magazine, inserting flyers or advertising on the website.

Publication Deadline: The ViaWest magazine‟s deadline for articles for the next issue is August 7 Disclaimer: The views expressed in this publication are not necessarily those of the Volkswagen Club of WA (Inc), its Committee or members.

COMMITTEE MEETINGS Meetings are held on the second Wednesday of each month at John Hughes Volkswagen in Victoria Park, starting at 6:30pm. Committee meetings are open to all members and invited guests.

Membership and Birthdays Welcome to our new members There are three new memberships to report for June.

CONTENTS

page

The Club ............................. p 2 The Club (contd) ................. p 4

We now have 101 memberships.

  

A word from the Editor ........ p 5 VW Event Calendar ............ p 6

Dicken Patterson

July Club Run .................... p 7

Darren Stoney

August Club Run ................. p 8

Colin Seth

Annual Quiz Night ............... p 9 Volkswagen News  100,000 Golfs sold ........ p 10

Happy Birthday to the following members for JULY 2009

    

Raymond Roberts Justin Mooney Sarah Kenworthy Jenny Abetz Damien Dew

 New MD of VW Oz........ p 11  Engine Awards ............. p 12  Passat CC Award ......... p 12

      

 VW Amarok .................. p 13

Michael Stevenson

 1 million T5s ................. p 14

Shane Ramsay

 VW Advertising ............. p 15

Daniel Abetz

 Think Small ................... p 16

Bob Beaver

For Sale ............................. p 18

Adam Filbey

FRONT PAGE - New VW Polo - more in the next magazine.

Merrick Paget Greg Gaunt

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Yes, your membership renewal will be in the post shortly. Unfortunately I have had delays as you can see by the lateness of this edition of the magazine. However, the good news is that there are no increases in the cost of membership for 2009/10.

Membership Renewal Payment can be made by;

 cheque - post the payment slip on the bottom of the renewal form back to the club with your cheque enclosed, or  credit card - post the payment slip on the bottom of the renewal form back to the club with your card details and signature, or  direct credit / bank transfer – your transaction needs to include the club‟s bank account details (account number and BSB are shown on the membership renewal form), the amount of your payment and your surname and membership number in the reference field.

Due dates for payment are;  21st August - pay your membership by this date to be in the draw for a FREE membership in 2010/11.  9th September - pay your membership by this date to have voting rights and to have the opportunity to stand for election to a committee position at the club‟s AGM on that date.  30th September – you must pay your membership by this date to continue as a member of the club.

Prompt payment helps the club plan its finances for the coming year.

Ray Willis - Editor and President

ANNUAL GENERAL MEETING Annual General Meeting for 2009 Location: John Hughes Training Facility in Victoria Park Date: Wednesday 9th September Time: 6:00pm to 8:00pm.

This is an invitation to ALL MEMBERS. The AGM is a forum for any ideas YOU have for the club in the coming year.

It is also YOUR opportunity to vote for YOUR committee or to stand for election to a committee position. Come along and have a say in your club.

Any „motions‟ you wish to have included in the AGM Agenda need to be with the club Secretary by the 1st August 2009.

The Agenda will be inserted in the August Via West.

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indicates a club run

VW Event

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Calendar

This Month Wednesday 1st

July 2009 ALFRED‟S of GUILDFORD 7pm cnr of Meadow & James St Guildford

Friday 3rd

CMC QUIZ NITE

Contact: Richard Hines 9342 8703

To be run by Mercedes-Benz Car Club in 2009 Wednesday 8th

MONTHLY COMMITTEE MEETING

Contact: Ray Willis 0407 347 340

6:30pm @ John Hughes Volkswagen, Victoria Park Wednesday 22nd

Sunday 26th #

2009 DAY OF THE VOLKSWAGEN MEETING*

Contact: Ray Willis 0407 347 340

6:30pm @ Wangara Volkswagen, Wangara

*includes 2011 Bug-In Meeting

GERMAN CAR DAY

Contact: Ray Willis 0407 347 340

Bernard Park in Northam - Mercedes-Benz Car Club

See page 7 for details

August 2009 Wednesday 5th

ALFRED‟S of GUILDFORD 7pm cnr of Meadow & James St Guildford

Wednesday 12th

MONTHLY COMMITTEE MEETING

Contact: Ray Willis 0407 347 340

6:30pm @ John Hughes Volkswagen, Victoria Park Wednesday 19th #

Wednesday 26th

HIRE A HOIST

Contact: Ray Willis 0407 347 340

6:30pm @ 1/40 Bassendean Road, Bayswater

See page 8 for details

2009 DAY of the VOLKSWAGEN MEETING*

Contact: Ray Willis 0407 347 340

6:30pm @ Wangara Volkswagen, Wangara

*includes 2011 Bug-In

September 2009 Wednesday 2nd

ALFRED‟S of GUILDFORD 7pm cnr of Meadow & James St Guildford

Wednesday 9th

Wednesday 23rd

ANNUAL GENERAL MEETING 6:00 - 8:00pm @ John Hughes, Victoria Park

Contact: Ray Willis 0407 347 340 To replace normal monthly meeting.

2009 DAY of the VOLKSWAGEN MEETING*

Contact: Ray Willis 0407 347 340

6:30pm @ Wangara Volkswagen, Wangara

*includes 2011 Bug-In

Long w/e 26-28th # Proposed South West weekend away

TBA

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German Car Day 2009 - Northam 26th July There will be showbags containing information about Northam, a raffle ticket, and various promotional items appealing to lovers of any German car.

The Club Run for July is the German Car Day at Northam on Sunday 26th July.

All fans of German cars, of any make, are welcome to join us at the eleventh annual German Car Day, sponsored by Shannons Insurance, The Pitstop Bookshop and the Shire of Northam, to be held again this year at Northam, on Sunday 26 July 2009.

We are pretty laid back in our definition of "German Cars". Our definition includes all cars marketed under a German brand name (wherever designed or built), and also all cars designed or manufactured in Germany.

Adjacent to Bernard Park, the Porsche Club will be staging a motorkhana. The Shire of Northam will be arranging some other activities for the day. Our thanks to the Shire of Northam for its support.

Jeremy Ludlow President - Mercedes-Benz Car Club of WA (Inc)

VW CLUB OF WA (INC) MEMBERS As usual we are leaving from our normal departure point Centrepoint Midland (see map) and going to Northam.

This year it is the same departure point as the cavalcade, so you now have a choice of joining the cavalcade or drive straight to Northam. I hope to see you there on the day!

Contact on the day is Ray Willis 0407347340

The German Car Day cavalcade will assemble at a new departure point, in the car park at Centrepoint Midland near the MuzzBuzz outlet, at around 10.00 am. There, cavalcade participants will be able to obtain an itinerary for a scenic drive to Northam via Gidgegannup.

Participants can also drive straight to Northam.

On arrival in Northam, the cars will be displayed at Bernard Park, by the Avon River. Participants will be able to have lunch at a number of eating establishments in Northam, or bring a picnic lunch.

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Club Run - Wednesday 19th August HIRE-A-HOIST WEDNESDAY 19TH AUGUST from 6:30pm onwards at Unit 1/ 40 Bassendean Road, Bayswater.

Yes, the club has come up with something completely different. Now it is up to you whether you take advantage of it .

We have secured FREE use of a fully fitted workshop for the night.

Rates to the general public are normally $25 /hr + GST or $125/day +gst for an 8 hr day.

The workshop has a 2 POST & a 4 post hoist available, compressed air, and hand tools provided.

But as they say on TV, there is MORE. No not steak knives, but the club is also putting on a ...

FREE SAUSAGE SIZZLE on the night with coffee and tea supplied. What more could you ask for.

If you intend to come along, we need to know numbers especially for the workshop use and the sausage sizzle.

Please drop an email to viawest@bigpond.com.au or text a message to 0407347340. Both of these are contact points for Ray Willis.

Please be risk aware - the club accepts no responsibility for any damage to your vehicle on the night.

MIG, OXY, ENGINE HOISTS ETC are available on request. Secure undercover parking also available.

Do you have some jobs that need doing on your car that need a hoist or would you just like to know what the underneath condition is like?

Here is you chance FREE! Our host is Mark Niutta who can be contacted on phone: 0417814991 for any information and for any bookings of the workshop at other times.

Again the address is Unit 1/ 40 Bassendean Road, Bayswater with a start time of 6.30pm onwards.

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Quiz Nite - Friday 3rd July ??? Quiz Nite ???

The annual CMC Quiz Nite was held on Friday 3rd July at the Perth Soccer Club, organised by the Mercedes Benz Club of WA. The club was represented by 12 of the best scholars that the club could muster on a Friday nite - two tables of 6. Thanks go to Richard Hines for organising the tickets for us - well done!

Table 1 consisted of Peter Abetz, Richard Hines, Bernd Felsche, Chris and Simon Dragicevich and Ray Willis.

Table 2 consisted of Rod McSwain and Karen, Jason Philips and Michelle Dufall, John Hornby and Robin Bailey.

After coming second for a couple of years, there was an air of expectant jubilation that one of our tables was capable of winning this year.

We had one winner with Michelle winning a raffle prize of a book and book voucher.

Well all i can say is that we struggled through the nite with a reasonable result we did not win the wooden spoon.

But we will be back next year again, maybe you would like to joins us.

Special insurance for motoring enthusiasts by motoring enthusiasts 1300 139 006 www.shannons.com.au

SHANNONS 2009 DAY OF THE VOLKSWAGEN Date: SUNDAY 6th DECEMBER 2009 Location: G.O. EDWARDS RESERVE, VICTORIA PARK Hi there!

Yes we are getting our invites for the 2009 Day of the Volkswagen out early this year. Note the date and we are booking the same venue in Victoria Park. This item will become a regular spot in the ViaWest to let you know what is happening and to be a constant reminder to pencil the date into your diary.

As usual we are looking for volunteers to help on the day. We are also looking for any new ideas you may have on activities on the day. You can let the committee know by email to viawest@vwclub.asn.au

Watch this Space!

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2004 was marked by the 500,000th Volkswagen sold in Australia as well as the Golf MkV release in Australia.

The MkV was awarded a range of significant awards by the Australian motoring media in its days. The Golf GTI was awarded the NRMA „Best Car Awards‟ for Best Sports Car in 2007 while just missing out winning the second year in a row when it was marginally beaten by the Golf R32 in 2008. 2008 also saw the Golf GTI win the„DRIVE Car of the Year Award‟ for the third consecutive year.

100,000th Volkswagen Golf sold in Australia The Volkswagen brand has just reached a significant milestone on the Australian market with the sale of the 100,000th Golf since the initial model introduction. The celebratory new Golf 118TSI was handed over to its proud owner, Mark Hall, by Solitaire Volkswagen Hawthorn in Adelaide.

Judging by the humble beginnings of the MkI in 1976, which then was assembled locally in Clayton, Victoria, nobody could have preempted the significance of this truly iconic model.

Wheels Magazine recognized the significance of the Golf when it was named Wheel‟s Car of the Year in 1976 - 4,429 Golfs were sold that year.

The first ever Golf MkI to be registered in Australia still is in the hands of its original owner, who himself was part of Volkswagen‟s history. Mr Dirk Goudberg was employed as Quality Control Manager at the Volkswagen plant in Clayton, Victoria, from 1958 until 1976. His vehicle was amongst the first six Golfs to be exported to Australia in individual components to

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To date, the Golf has turned out to be a selling success with more than 26 million Golfs produced globally since the initial days of the Golf MkI.

be assembled locally. The vehicle itself was completed locally in late 1974 and registered in 1975 as the first Golf in Australia.

In 1983 the Golf MkII replaced the „original‟ Golf with global production of 6.3 million MkII Golfs between 1983 and 1991. The Golf MkIII went on sale in 1994 and for the first time since the MkI a diesel variant in the Golf range returned to the Australian market in 1996. 1998 saw the introduction of the Golf MkIV.

The next chapter in the Golf‟s journey has only just begun with the introduction of the new Golf into the Australian market in March 2009. This model is regarded as the most economical, safe and refined Golf yet and promises to be another Volkswagen success story in the making. In its short time on the market, it has already been honoured as the “2009 World Car of the Year”.

Golf Timeline 1976: The Golf Mk I is released onto the market in March and is assembled in Clayton, Victoria. The Golf is named Wheels Magazine‟s Car of the Year. 4,429 Golfs are sold in the first year.

1977: The locally assembled Golf Mk I is replaced by fully imported German GLS. 1978: The Diesel GLS is added to the range. In the early 80‟s sales drop as the Australian dollar hits imported car prices. Models are cut and imports are stopped. The last 3 Golf GLDs are sold in early 1982.

1974-83: Globally 6.8 million Mk I Golfs were produced.

1990: The Golf Cabriolet and Golf GTI 8V are officially launched. Both have the 1781cc engine, in 70 kW form for the Cabrio and 77 kW for the GTI. 107 Golf Mk II are sold in 1990, (Continued on page 11)

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289 in 1991.

1992: Mk II models are discontinued awaiting Mk III release in 1993.

1993: Due to the European delay in introducing the Mk III Golf Cabrio, the local distributor imports 360 Mk1Golf Cabriolets.

Via West Sportline versions. The engine choices are 1.6-litre, 2.0-litre FSI, 1.9litre TDI and 2.0-litre TDI. 2005: Golf Mk V is released with a 147 kW 2.0-litre FSI turbo engine, and choice of 6-speed manual or 6speed DSG auto gearboxes. Thanks to a very positive reaction from the local press, the GTI soon sells out.

The waiting list grows to an unprecedented six months. 15,782 Volkswagens are sold including 9,311 Golfs.

1983-91: Globally 6.3 million Mk II 2006: The Golf R32, the improved Mk Golf‟s were produced.

V 184 kW 3.2-litre V6 R32, is re1994: The Golf Mk III is released in leased in Australia and comes with 6Australia, in two versions, a base 85 speed manual or 6-speed DSG auto, kW 2.0-litre GL hatchback and the and 4Motion 4WD as standard.

128 kW 2.8-litre VR6, auto or manual.

2007: The Golf GTI wins the prestig459 Golfs and 217 VR6s are sold. ious NRMA „Best Car Awards‟ for the 1995: The Golf Mk III Cabrio is re- Best Sports Car. Another new Golf is leased. 1,283 Golfs, 227 VR6s, 272 added to the range, the Golf GT. It Golf Cabriolets are sold in 1995. has a small, turbo and supercharged 1996: The Golf Diesel returns to Aus- 1.4-litre TSI petrol engine producing 125 kW and 240 Nm yet consumes tralia, for the first time since 1981. only 7.7 L on the combined cycle.

1996: The budget Golf CL is also in- Over 10,000 Golfs are sold in Austratroduced, with a 66 kW 1.8-litre en- lia. gine.

2008: The Golf R32 wins the Best 1991-97: Globally 4.8 million Mk III Sports Car in the NRMA‟s „Best Car Golfs were produced.

Awards‟, just beating last year‟s win1998: The Golf IV is released. The ner, the Golf GTI. The Sydney Mornupdated „Mk 3½‟ Golf Cabriolet is re- ing Herald‟s „Drive Car of the Year leased. Still a Golf Mk III Cabrio, but Award‟ goes to Golf GTI. A new turbo with a new nose that matches the diesel version, the Golf GT Sport TDI Golf IV, smoked taillights, sports i s a d d e d t o t h e r a n g e .

1974-09: To date more than 26 milseats and leather trim. lion Golf‟s have been produced.

1999: The Golf GTI is released; the first GTI model sold in Australia since 2009: The New Golf is honoured as the Mk II 8V in 1992. 2,807 Golfs and “2009 World Car of the Year” by a jury comprised of fifty-nine interna253 Cabrios are sold. tional automotive journalists from 2000: A limited edition „Rally‟ version twenty-five countries from around the of the Golf is announced, in celebra- world. tion of the Golf winning the Australian F2 Rally Championship in 1999.

2002: The Golf range is broadened with the release of the new entry-level 75 kW 1.6S and 1.6SE models.

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Volkswagen‟s North American sales.

and

South

Ms Dierks has been the Managing Director at Volkswagen Group Australia since January 2005. During her time with the company, the Volkswagen brand has grown dramatically in Australia to gain a firm hold in the top ten sales charts, while also expanding its dealer network and vehicle range.

Prior to her current role, Ms Dierks was the Director of Sales in the Northern part of Germany, Vice President of Sales and Marketing at FAWVolkswagen in Changchun, P.R. of China (2000 – 2001) and based in Prague, Czech Republic as Finance Director for the Volkswagen/Audi importer (1992 – 1996).

Anke Koeckler appointed Managing Director of Volkswagen Group Australia

Jutta Dierks Moves to Volkswagen Head Office

2003: 12,357 Volkswagens are sold including 6,457 Golfs and 10 Cabrios.

A special version of the Golf, called the Generation, is released to celebrate Volkswagen‟s 50 years in AusVolkswagen Group Australia‟s Mantralia. aging Director, Jutta Dierks has re1997-03: Globally 4.3 million Mk IV cently accepted a position based at Golf‟s were produced.

Volkswagen AG head office in 2004: The 500,000th Australian Wolfsburg, Germany.

Volkswagen is sold in March. The In her new role as Executive Director latest generation of the Golf, the Mk for the Americas, which commences V, is released in Australia. It is avail- shortly, she will be responsible for able in Trendline, Comfortline and

(Continued on page 12)

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Voting Volkswagen TSI technology to the number one position was a panel of 64 judges from 32 countries around the world.

Anke Koeckler will replace Ms Dierks Accepting the awards on behalf of as Managing Director of Volkswagen Volkswagen was Dr Ruediger Group Australia.

Szengel, Head of Gasoline Engine Ms Koeckler joined Volkswagen AG Development for Volkswagen AG, in 1996. During her career with Volks- who commented: „A combination of wagen AG she has held various sen- downsizing, direct injection and high ior Sales positions. She initially, boost pressure produce exceptionally worked in Market Planning responsi- high specific power output and torque ble for the Scandinavian market and with low emissions and fuel consumpsubsequently moved on to Area Man- tion from a gasoline engine.‟ agement for Spain.

He continued: „Small engine capacity More recently, she worked as Head of means low friction losses and high Sales Planning and Promotion for refinement. Induction boosting proGermany and her current position vides the ability to operate with long since February 2005 is Director of gearing further benefiting fuel econSales for Germany‟s Northern Re- omy. Direct injection allows the use of gion. a high compression ratio in conjunction with high boost pressures providing additional efficiency benefits. For similar reasons TSI technology avoids the need to inject extra fuel to cool the mixture at higher power outputs, providing TSI engines with a further fuel consumption saving over conventional, boosted gasoline engines.

International Engine of the Year Awards

Outright Win for Volkswagen „The success of TSI technology in this TSI Engine Technology competition has blossomed as it has

Volkswagen‟s 1.4 litre TSI engine has achieved the greatest success in the 11-year history of the competition. In addition to winning the overall award of International Engine of the Year 2009 it was also voted as Best Green Engine 2009 as well as Best Engine in the 1.0- to 1.4-litre category.

become available in more throughout the world. We vinced that our competitors but we are determined to lead.‟

countries are conwill follow keep our

Awards said: The Volkswagen 1.4litre TSI engine fits into our smallest but one engine category and is the overall winner. The fact that it wins both the overall award and our Best Green Engine prize indicates that you can have performance and efficiency in one package. A shift in voting trends this year in favour of the downsized, boosted gasoline engine would seem to indicate that Volkswagen is setting the pace here. I‟m sure we‟ll see others follow very soon.‟ Volkswagen has extended its TSI engine technology to include singlecharged engines at reduced cost but units that still achieve high specific power outputs and with similar fuel efficiency. More than 2,373,000 TSI engines have been built to date of which 554,330 are 1.4-litre units, and the latest example is a new fourcylinder, 1.2-litre TSI unit with 105 PS in the new Polo. Twin-charging continues, of course, as the leading technology for performance and economy in spark-ignition production car engines.

Passat CC Awarded for Outstanding Design

Dean Slavnich, co-chairman of the International Engine of the Year Volkswagen‟s recently released Passat CC was recognised with a Design Award for its innovation and design excellence at the 2009 Australian International Design Awards.

The Australian International Design Awards, a division of Standards Australia, is recognised by the Commonwealth Government and the International Council of Societies of Industrial Design as the peak promotional body for the Australian design industry, and for its important role in fostering a culture of design and innovation in Australia.

The Volkswagen Passat CC was awarded for „Best Exterior Design‟, which is both distinctive and sophisticated. The front end of the Passat CC shows another facet of the Volkswagen brand‟s face. More dominant than on any other Volkswagen, the radiator grille with its two cross-struts and centrally placed VW logo spans (Continued on page 13)

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(Continued from page 12)

the area between the headlamps. An indicator of the Passat CC‟s excellent overall aerodynamic qualities is its drag coefficient of cw 0.29.

Especially distinctive are the flowing lines of the car‟s side profile. The roof sweeps toward the rear with a very flat curve radius, from the A pillars to far beyond the C pillars. The lines of the trunk region even extend into the rear window, as if drawn with a single l i n e .

The rear end of the Passat CC has an unmistakable visual image, day and night, thanks to its large-format dual taillights. A rear spoiler – integrated into the modulation of the boot lid – tames air turbulence and, like its counterpart at the front end, generates greater downforce. The large rear window visually extends far into the short but high-opening tailgate. It is a continuation of the coupé‟s roof line.

The Passat CC is a pure four-seater.

The coupé philosophy is reflected in the interior with this its front and rear ergonomically designed sport seats.

In a first for Volkswagen, the Passat CC comes standard with so-called self-sealing tyres. The highly flexible rubber mixture inside the tyre encloses foreign bodies, such as a screw or nail, that puncture the tyre and reliably seals the tyre. Even when the foreign body is removed the tyre will remain sealed thanks to the highly viscous polymer coating inside the tyre.

A division of Standard Australia, the 2009 Australian International Design Awards (Australia‟s longest standing product design awards program) were announced at a gala dinner event in Melbourne.

Pickup from Volkswagen Commercial Vehicles to be called Amarok Means "wolf" in Inuit Symbolises strength and endurance

Amarok set to come to Europe afterwards Hanover, 5th June 2009 – The new Volkswagen pickup is called Amarok.

In Autumn 2009, the first pickup by a European volume manufacturer in South America is to be unveiled. The South American launch is set for Spring 2010, with the Amarok coming to Europe in the summer. With the Amarok, Volkswagen is seeking to enter global pickup markets dominated for the most part by Japanese manufacturers. Volkswagen Commercial Vehicles already presented an impressive concept truck at last year's IAA Commercial Vehicles, providing a taste of the brand's new fourth model. The Amarok will be produced in Argentina at Volkswagen's "Pacheco" plant near Buenos Aires.

To be launched at the beginning of The name Amarok comes from the language of the Inuit, who live in 2010 in South America northern Canada and Greenland, and means wolf. The Inuit, one of the Eskimo peoples, regard the wolf as the king of the wilderness, an impressive figure due its strength, robustness, endurance and superiority.

This name also means "he loves stones" in the Romance languages, which are spoken in the major markets in Brazil and Argentina. In these markets, pickups are highly in demand as recreational and commercial vehicles due to their versatility. The Amarok's reliability and suitability for off-road driving will make it a very attractive proposition.

"This name fits to a tee the characteristics of our pickup, which will set new standards in its class. We took great (Continued on page 14)

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cient common rail turbo diesel injection (TDI) of the next generation will be used in the powertrain. The fuel con(Continued from page 13) sumption and emissions for the Amacare selecting this name, which can be rok will achieve the new best values used globally. The Amarok is meant to for the pickup segment. invoke positive associations in all releThe Amarok is set be launched first in vant international markets and make a South America and Central America in more convincing argument than its Spring 2010, followed by Russia and established competitors right from the Europe as well as Africa and Australia start," says Stephan Schaller, CEO of the brand Volkswagen Commercial Vehicles.

The Amarok is the first pickup of this kind from a European manufacturer and will face competition in the onetonne class mostly from Asia. The sixth model from the Volkswagen Commercial Vehicles brand, which follows the Caddy, Transporter (or Multivan) and Crafter as well as the Saveiro and T2, both of which are available exclusively in South America, is a significant component in the Volkswagen Group's growth strategy and opens a new segment for Volkswagen.

Schaller comments, "The Amarok lifts our brand into a new, even more international dimension. Volkswagen Commercial Vehicles is proud to develop, build and sell this vehicle, which is extremely important for the growth of the entire Group and constitutes a logical strategic addition to the global range."

Developed from scratch, the Amarok will be launched as a double-cab pickup with four-wheel drive. The single-cab version will be available at a later date. The pickup features not only state-of-the-art, robust engineering but also efficient engines and current Volkswagen styling. The concept car shown at the IAA gives a first impression. State-of-the-art, powerful yet effi-

Volkswagen Commercial Vehicles Builds One Millionth T5

Page 14 mercial Vehicles: in Production, but also in Development and Procurement, in Quality Assurance, in Sales and everywhere in the brand and in our dealerships", said Schaller.

Heinrich Söfjer, chairman of the Volkswagen Commercial Vehicles works council, also focused on the particular commitment of the employees: "The colleagues have once again been successful with the T5 in building a vehicle where quality is assured! On the one hand this increases the image of reliability for our T5 with the customers and on the other hand we have been able to further our market leadership both in good times and bad. With this anniversary, the T5 has made its contribution towards making Hanover the location for light goods and leisure vehicles yesterday, today and tomorrow."

Last year alone Volkswagen Commercial Vehicles delivered approximately One million T5s built since the start of 178,000 T5s to customers. Alongside production in March 2003 Germany, the most important markets Brand's bestseller is number one in in Europe include Great Britain, The Netherlands and Austria.

Europe Volkswagen Commercial Vehicles produced the one millionth vehicle of the T5 series on 30th June at the Hanover plant. The vehicle is a Transporter Van 1.9 l TDI 62 kW in Tornado Red. "The T5 is and remains the number one in its segment for new registrations in Europe and Germany", emphasised Stephan Schaller, CEO of Volkswagen Commercial Vehicles during the celebrations at the Hanover plant.

"One million T5s – that means one million customers towards whom we have a particular responsibility. This number is, furthermore, the product of all employees at Volkswagen Com-

The success story of the current series began with the start of production on 3rd March 2003. Volkswagen Commercial Vehicles builds the T5 in the plants at Hanover and Poznań. The closed vehicle versions are built in Hanover and the open construction versions, dropside and double cabin, are built in Poznań. The T5 series is made up of the Transporter, Caravelle, Multivan and California models. Each individual model is made up of a scope of individual model variants. Numerous awards and first prizes from national and international motoring magazines have demonstrated the popularity of the T5 from the beginning. Every year the T5 collects prizes in its segment: "Van of the Year", "Transporter of the Year"(2003), "International Van of the Year" (2004), "Car of the Year" (auto motor und sport 2004 – 2009), "Fourwheel vehicle of the Year" (Auto Bild Allrad 2005 – 2009), "Touring vehicle of the Year (promobil, 2009) and finally "Classic vehicle of the future" (Motor Klassik, 2007).

The T5 is also the first choice for trade, service providers, workmen, local and regional authorities, ministries and private customers for innumerable transport and mobility requirements.

Whether it be a van, dropside, double cab, Kombi or Caravelle, Multivan and California – every customer require(Continued on page 15)

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(Continued from page 14)

Volkswagen Named “Advertiser of the Year” in Cannes

ment is fulfilled. The T5 is delivered with a long and short wheelbase and with right or left-hand drive. If one includes all of the individual engines, a total of 460 basic variants of the T5 are produced as standard in Hanover alone. The production line builds a model with a short wheelbase followed by one with a long wheelbase, a van is followed by a Kombi with one or two side windows. "This indicates that we Jury honors trailblazing role in car can listen to the requirements of the advertising customer, our motto being: build a veAt the 56th International Advertising hicle to suit a need", says Schaller.

Festival “Cannes Lions 2009”, The T5 is in full swing. One million ve- Europe‟s largest automaker was prehicles produced is the incentive to beat sented with its first Lion in the the approximately 1.7 million prede- “Advertiser of the year” category – thus cessor model T4s that were built in receiving the highest accolade in the Hanover. advertising industry. Volkswagen has been presented with around 150 In order to underline the particular rela“advertising Oscars” in Cannes since tionship of the production location to 1961. “By honouring Volkswagen tothe Hanover region, Volkswagen Comday we are honouring a company that mercial Vehicles will, upon the occahas been a symbol of creative and insion of this production jubilee, donate novative marketing in the automobile a T5 Caravelle to a family selected by industry for decades,” Terry Savage, the "A heart for children" campaign.

Festival Chairman, said during the award ceremony.

Information on Hanover:

Page 15 responsibility for sales, marketing and after sales, said: “Volkswagen is “Das Auto”: going forward, we will continue to present our brand claim in the form of outstanding creative campaigns. We are very proud of this award and would also like to thank our agencies DDB Worldwide and Almap for their partnership and cooperation as well as so many creative concepts.”

Cannes Lions Festival has frequently commended Volkswagen‟s advertising for its innovative and inspiring approach. At the end of the 1950s Volkswagen set a new trend in advertising with the “Think Small” Beetle campaign in the USA. For the first time, a product was not superelevated, but given a down-to-earth portrayal with a clear reference to customer benefit.

This campaign was instrumental in cementing Volkswagen‟s image in the USA. A further highlight was the German TV campaign for the Beetle called “Der Käfer – er läuft und läuft und läuft...” launched in 1968 which Volkswagen used to democratize mobility and thereby also convey the values the company still embodies today – responsible, valuable, innovative.

Volkswagen kept on writing advertising The foundation stone for the second Commenting on the award Christian history in the decades to come, for Volkswagen plant after Wolfsburg was Klingler, member of the board of maninstance with the “Divorce” campaign laid on 8th March 1955 – one year agement of the Volkswagen brand with for the Golf in the UK during the 1980s later the first Transporters left and its slogan: “If only everything the production line in Hannoverin life was as reliable as VolksStöcken. With its more than five wagen.” The automaker continues decades of history, the location to set advertising trends today, for has the longest tradition of any example with the Horst SchlämTransporter plant in the world. mer campaign in 2007, primarily All five generations of the VW transmitted via video blogs, podbus were prodcued here – a casts and YouTube, thereby typitotal of more than 7.5 million fying the spirit of the times. vehicles. Worldwide more than 10 million Volkswagen vans The “Cannes Lions” International have been produced since 1950 Advertising Festival is the largest – in Wolfsburg, Hanover, and most prestigious meeting of Poznań, Brazil, Mexico and its kind in the advertising commuSouth Africa. The home plant of nity. Each year, over 10,000 parHanover was completely reticipants from 94 countries meet structured for the start of proon the Côte d‟Azur. A jury asduction of the T5 on 3rd March sesses 28,000 advertisements in 2003. W ith approximately a total of 11 disciplines including 12,000 employees, the plant is Film, Direct, Radio, Design, Press, the largest industrial employer Media, Promo, PR, Outdoor, Cyin the Hanover region. Volksber, Titanium and Integrated. wagen Commercial Vehicles Grand Prix, Gold, Silver and produces not only the successBronze awards are presented in ful brand models here, but also each category. The “Advertiser of cylinder heads and heat exthe year” award is a special catechangers for the Volkswagen gory and the highest honour at the Group and, since March 2009, Cannes Lions Festivals. the finished body of the Porsche

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