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Editor In Chief & Publisher Ritoo Jhha Managing Editor Kanishka Ramchandani
EDITORIAL Features Editor Isha Gakhar
COnTRIbuTORs
Dear Reader
Meher Castelino
Since the beginning of this year, I have noticed a certain seriousness in the air. All the stakeholders of the beauty industry, from top notch brands and salons to upcoming artists and trainers, everybody seems to have tightened their belts, rolled up their sleeves and are getting down to doing some serious business. With the economic reforms of last year and the following slowdown thereafter, one thing is absolutely clear—the Indian beauty industry is strong and resilient. This upbeat mood has resulted in innovation in business and a healthy take on competition. This is a good, nay a great time, to be in the industry. And we as usual have our thumb on its pulse. In keeping with this buoyant mood, India is gearing up to host the first ever preview of Cosmoprof, presented by UBM India. In our interview with Yogesh Mudras, MD, UBM India, you will get to know all that about the preps of the mega show, which will be launched in India next year. Our very own homegrown brand of beauty expo—Professional Beauty India is expanding its footprint across the country, including the North-East, giving beauty professionals an opportunity to grow and thrive. The success of its expos is an indication of the positive growth graph of the industry. Our cover story is a look-book created by Lakmé Salon in a bid to encourage customers to get experimental with hair colour and go bold with cuts and styling. It’s rightly called the Free Spirits Hair Colour Collection. Considering the soaring temperatures, we take you to the cool climes of Himachal Pradesh with our exclusive insights into the healing programmes at Ananda in the Himalayas. The retreat, one of the best spas in India, organises year-long programmes with international gurus and offers a santuary to bodies and minds looking for solace. We at Beauty Launchpad will keep bringing you updates about the professional beauty industry. For up-to-date information, follow us on Facebook—Beaute Espace Media / Beauty Launchpad India.
Ritoo Jhha, Editor in Chief @beautycaravan
@rjhha
@ritoojhha
Rohini Lall
ART Designer Raghab Panda MEDIA & EvEnTs Marketing & Sales Kanishka Ramchandani (West) Marketing Executive K. Nanda Kumar (South) Distribution Real Fortune Life Marketing and Services (East) GM. Finance & Administration Ashish Jha Administrative Exective Harvinder Solanki Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal)
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Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed in Royal Press, B-82, Okhla Industrial Area, Phase-1, New Delhi-110020, India and Published at Beauté Espace Media Pvt Ltd. A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi - 110048. Editor: Ritoo Jhha. Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 914062042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.
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CONTENTS Beauty Preview 42 Skincare 44
Defy Pollution & Reveal Radiance with Cheryl’s Cosmeceuticals’ OxyDerm
Interiors 45
Peaceful Haven
Wellness 46
Heal Thyself
On The Cover
Nails 49
Spring is in the Air!
Expert Talk 52
The Art of Make-up
Business Beauty 54 Event 56
News Updates 18
Spruce Up Your Nails
Fragrance Peview 50
Free Spirits Hair Colour Collection by Lakmé Salon
Regulars
What’s New in Beauty: The Latest in Skincare & Make-up
Innovation 58
Cosmoprof the Indian Edition Kolkata Calling! Future of Demins
Quick Updates on What’s Happening in the World of Beauty
Hair Preview 28 Solutions 29
Hair at This Moment: Get All the Latest Updates of Hair Industry! Matrix Presents the all New Opti.Sculpt Advanced Shaping Service
Trends 30
Glam Up Like a Star
Event 32
Hair & Beyond Show
Care 34 Cover Feature 36
Let your Hair Color Do the Talking Free Spirits Colour Collection
Masterclass 59
Hindi Supplement
GLOBAL NEWS
Now
EWS Quick updates on what’s happening in the world of beauty
L’oréaL paris is searChing for women of worth In honour of the National Volunteer Month, L’Oréal Paris and Points of Light, the world’s largest organisation dedicated to volunteer service, are launching a call for nominations for the 2018 Women of Worth Honorees. Over the past 13 years, Women of Worth has grown into a yearlong platform that elevates the stories of local heroes who represent the passion and spirit of more than 36 million women across the country who volunteer their time to serve others. Inspired by the L’Oréal Paris tagline, ‘Because You’re Worth It,’ Women of Worth recognises women who find passion in giving back, and in fostering and inspiring self-worth in others. One Honoree, chosen by popular vote, will be selected as National Honoree and will receive an additional $25,000 donation for her organisation. All 10 of the 2018 Honorees will be recognised in December at an awards ceremony hosted by L’Oréal Paris in New York and will each receive $10,000 each.
John frieDa Bags infLuenCer CamiLa menDes
Jennifer Lopez for ingLot CosmetiCs Jennifer Lopez is now stepping behind the scenes and debuting a limited-edition collection in partnership with global beauty brand Inglot Cosmetics. Launching at the end of this month, the extensive colour line will bring Jennifer’s and Inglot’s shared vision of strong femininity to life and offer women diverse ways to express themselves through beauty. Finally, everyone can now achieve their own authentic “JLo Glow.” The capsule collection launches globally and will be available at jenniferlopezinglot.com and inglotusa.com as well as in Ingot stores and in select Macy’s locations. But if you can’t wait, an exclusive palette inspired by Jennifer’s look in the advertising campaign will be available for pre-sale starting on jenniferlopezinglot.com. 20 Beauty Launchpad India | 04.18
Camila Mendes is the newest influencer to join John Frieda® Hair Care in their mission to encourage women to express themselves through their hair. The Your Hair Talks, Make a Statement campaign is building a community of empowered and self-assured women who all have something to say, starting with their hair. As part of the Your Hair Talks, Make a Statement campaign, Camila will team up with John Frieda® Hair Care to create unique content that speaks to her personal hair story, and how it has played a role in her life. Camila will also join the conversation by hosting events and social activations throughout the year in partnership with the brand. Her role on the show along with her real-life bubbly personality has made her a fan-favourite; and with seven million followers on Instagram, she is a style star to be watched.
Braun ropes in eriC Dier as its new amBassaDor England’s ace footballer, Eric Dier, has been chosen to represent Braun as its new Global Brand Ambassador. The cross media campaign coincides with the launch of the new Braun Multi-grooming Kit (MGK3045), the latest addition to the Braun grooming range which gives men the best in both style and substance. With excellent performance at the heart of every product, Braun creates industry-leading grooming tools that combine state-of-the-arttechnology with sleek, changing room-approved designs. The new Braun Multi-grooming Kit (MGK3045) is the brand’s most versatile product yet.
INDIAN NEWS
RetReat Westin PushkaR’s fitness touR Post the successful fitness journeys to Jordan and Taiwan, Sunny Arora and Neeraj Mishra, Founders of FitZup, had a new destination – Pushkar in Rajasthan, in collaboration with The Westin Pushkar Resort & Spa. It focuses on the idea of celebrating fitness and travel and exploring the nutritious beauty and spiritual tranquility of the city. From aquatic exercises, mountain climbing hiking, camel rides to various adventures, this journey is tailor-made for a fitness experience. Spotted there were actors like Kishwer Merchant, Pryanca Talukdar, Mrunal Thakur, Abigail Pande, Pooja Gor and Ridhi Dogra as well as athlete Simran Khosla and pro-athlete Ritesh Sahiwal. Shantanu Maheshwari and Macedon Demello conducted dance based workouts called ‘Dance-fit’.
MyGlaMM foR youR eyes MyGlamm has come up with a new range of eye make-up products in collaboration with Amazon.in. The products are exclusively available on Amazon.in and MyGlamm.com. The brand is backed by one of Europe’s largest natural beauty companies. The new range includes MyGlamm Powder Magic (eye shadow stick and liner in four shades, priced at `995), MyGlamm Wheelie (precision eyeliner and stylist, priced at `895) and MyGlamm Threesome Mascara (3D tubing mascara, priced at `950). The 100% cruelty free MyGlamm range is enriched with minerals, vitamins and oils like jojoba oil, argan oil and tropical plant oils that nourish the skin and deliver a long lasting, and smudge-free look. The multi-tasking products are a must-have for modern, onthe-go women. The range was launched at an event, which had ace make-up artist Namrata Soni giving out expert tips and creating quick looks with MyGlamm eye make-up range.
Make-uP that neveR fades Hairline International Hair and Skin Clinic has added permanent make-up to its répertoire. Permanent make-up is a cosmetic technique that involves the use of natural pigments on the dermis of the skin to create designs similar to your everyday make-up. The techniques offered are lip colour enhancement, semi-permanent eyebrows, scalp pigmentation, stretch marks, areola pigmentation as a restorative cosmetic process for cancer patients and permanent beauty spots. Under the stewardship of its Founder and Managing Director, Dr Bani Anand, Hairline International grew from nonsurgical competencies to surgical treatment options and today is making in-roads in regenerative medicine. It is spread over seven clinics in Bengaluru, with a research center, pathology lab and a stem cell lab in the making. 22 Beauty Launchpad India | 04.18
INDIAN NEWS
PadMa laxMi’s caPsule collection foR M.a.c M.A.C Cosmetics collaborated with supermodel, author and culinary idol Padma Laxmi to create a capsule collection #MACPadma. Padma had flown down to Mumbai to launch the collection here along with a masterclass conducted by Sonic Sarwate, M.A.C Global Senior Artist. Padma spoke eloquently about her ideas regarding the collection, her make-up experiences and her association with the brand. She also gave out interesting tips. Sonic did a live demo of the range on a model. The collection includes eye shadow palettes, eye pencils, powder blush and lipsticks as well as make-up brushes.
PRofessional Beauty delhi exPo New Delhi will witness the Professional Beauty Delhi expo on June 4-5, 2018. With its 24th edition in the country in less than 6 years, over 15,600 professionals are expected to attend the show, making it the biggest and the busiest beauty expo in North India. Meet and network with the industry’s finest, test products and witness launches before they hit the market, attend free seminars from leading artists, get 360 degree product knowledge before you use it in your business, do business with cutting-edge beauty and wellness manufacturers, retailers and distributors. Kryolan, official make-up partner and Ikonic, associate partner, along with Alan Truman, Europe Girl, Rica, Hector, Make-Up Studio, Wahl, PAC Cosmetics, Lure Nails and many others will be showcasing their different products at the Delhi show. Registrations on the show date will be charged `100.
MakeuP MasteRclass With Jacqueline feRnandez The Body Shop recently hosted a master class with Bollywood diva Jacqueline Fernandez and celebrity make-up artist Shaan Muttathil. The Body Shop introduced the signature lines with Jacqueline last season and continues to scorch the beauty landscape with a riot of colours presented at the event in Mumbai. The first-ever Master Class for media by Shaan – this is an exciting collaboration for The Body Shop and the artist. The cosmetic lines that have made their way into the hearts of many, have taken shape into two absolutely stunning and different looks for the season ahead namely Brazen Bronze and Blue Bae. It is open season for Make up and the hottest trend is #WearitBold ! 24 Beauty Launchpad India | 04.18
EDUCATION
Beauty Apprentice Beauty & Wellness Sector Skill Council’s (B&WSCC) National Apprenticeship Promotion Scheme (NAPS) aims to increase the engagement of apprentices.
E
mbedded Apprenticeship is a scheme by Government of India to provide 2-3 months of Instructor Led Training (ILT) consisting of theoretical and practical instructions relating to the trade in which onthe-job-training is to be imparted and then 6 months of mandatory apprenticeship, as per the detailed curriculum designed by the Staff Selection Commission (SSC). The assessment will be conducted by the SSC at the end of apprenticeship. Who can undergo apprenticeship training? Any individual, who has completed 14 years of age, is physically fit and having minimum educational qualification prescribed for a trade can undergo apprenticeship training. Every apprentice must have a valid Aadhaar number.
Objectives
The Government pays back the employers 25% of the stipend or a maximum limit of `1,500 per month per apprentice. Sharing of basic training cost with basic training providers to a maximum limit of `7,500 for 6 months per apprentice.
The employer who takes up the candidates as an apprentice needs to pay him/her a stipend @ 70% of the minimum wages for a semiskilled worker for that State.
Why WasNaPs required?
To promote apprenticeship training.
To incentivise employers who wish to engage apprentices. To increase the engagements of apprentices from present 2.3 lakh to 50 lakh cumulatively by 2020.
The employers interested to avail the benefits of the scheme must fulfil the following:
Employer shall engage apprentices in a band of 2.5% to 10% of the total strength of the establishment.
Employers must register on the apprenticeship portal.
traiNiNg is divided iNtO tWO blOcks
Block 1: Basic training duration as per job role (including 40 hours employability.
Block 2: 960 hours of apprenticeship duration at employer location.
Beauty & Wellness sector has proposed five job roles: Beauty Therapist Hairstylist Spa Therapist Nail Technician Yoga Trainer
The B&WSCC has already identified few companies such as Enrich, YLG, Bapu Nature, Nail Spa, Arthi Salon & Spa, ISAS, Christine Valmy, VLCC, JCKRC/JSWE, Labournet, Naturals, Lotus Herbals, Alps, Biotique, Cavinkare and Orane with a potential of 30,000 in the five job roles. beauty & Wellness sector skill council, Office No. 247-248, dlF south court, saket, New delhi 110017. tel: 011 40342940/42/44. e-mail: info@bwssc.in. Website: www.napsnsdcindia.org/login. 04.18
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Evolution | MinnEapolis, Mn | photographEr: richard MonsiEurs WardrobE stylist: lisa castro | MakE-up artist: JuliE laM
HAIR
Hair / Preview
irent Ha is mom
at th
ir industry!
s of ha Get all the latest update
Olaplex expert Jordan Alexander with Beauty Launchpad’s Managing Editor Kanishka Ramchandani
Olaplex @ Jean-Claude Biguine Salon
Fashion Highlights with L’Oréal Paris L’Oréal Paris has introduced its new Excellence Fashion Highlights the DIY Highlighting kit. It allows you to get salonlike highlights at home. This highlighting kit comes with an Expert Patented Brush specifically designed to create the perfect highlights in just one stroke. Made with a high-lift cream formula, the Excellence Fashion Highlights will give rich, luminous colour in minutes. It is available in the shades of Honey Blonde and Caramel Brown. Priced at `350 each, it is available at leading stores across India.
28 Beauty Launchpad India | 04 .18
The Body Shop care range The Body Shop has launched its range of Strawberry Clearly Glossy Shampoo and Conditioner. The shampoo adds shine to the hair strands, making them healthy and fragrant. The formula contains strawberry juice, Sodium Laureth Sulfate and glycerin. Its non-greasy formula leaves hair looking shinier and smoothes the hair cuticles without weighing it down. Follow up the shampoo with the new conditioner for glossing and detangling effects. It leaves the hair with improved light-reflection. It contains strawberry juice, glycerin, soya oil and aloe vera.
Everyone is aware of Olaplex No.1, 2 and 3 and the wonders these products can do to repair damaged hair. Here’s the good news! Olaplex has launched No.4 and No.5 as an addition to its original 3 step system. Olaplex No.4 Bond Maintenance Shampoo and Olaplex No.5 Bond Maintenance Conditioner are compatible with all hair types from virgin to highly compromised and can be used both in-salon by professional stylists and at-home by consumers. These two products work specifically with broken disulfide bonds in the hair. These bonds are broken both in-salon via chemical services such as lightening, color, rebonding and perming as well as at home via thermal styling including flat irons, curling irons and blow dryers or mechanical styling such as brushing. Olaplex No.4 and No.5 both relink these bonds creating strength, structure and integrity in hair. With heavy moisture content, they help hydrate and moisturise dry locks. The media and bloggers were invited for a preview of the products at Jean-Claude Biguine Salon at St Regis, Mumbai, where the Olaplex expert Jordan Alexander did hair consultations and the JCB stylists provided the experiential. Jordan also conducted training sessions while he was in the city.
Hair / Solutions
MATRIX presents the all new Opti.Sculpt Advanced Shaping Service For a new hair straightening experience, try the all new Opti.Sculpt Advanced Shaping Service By MATRIX
I
deal for both casual and swanky events, straight hair instantly ups any girl’s chic factor. It is easy to manage, gorgeous to flaunt and certainly ideal to boost her confidence from inside by ensuring she looks her best. Different hairstyles keep coming and going out of trend but straight hair has been an evergreen favourite. While the market has seen a steady growth in services like hair straightening and smoothening over the years, consumer’s apprehension about the damage to hair and the discomfort associated with the odour during the service has remained unaddressed. MATRIX– the world’s leading American professional brand, brings to India the next generation of hair straightening. The All New Opti.Sculpt Advanced Shaping Service, with its breakthrough, innovative formula, straightens the hair while caring for it.
Opti.Sculpt has a breakthrough, low-odor formula. It is also enriched with Cera-Sculpt Technology that features: 1. Elastin + Collagen: These help soften the hair, creating a malleable foundation so you can mould hair into its straightest, sleekest state, without compromising on movement 2. Ceramides: These help to nourish and protect hair from dryness and breakage The Opti.Sculpt Advanced Shaping Cream comes in three variants – 1. Normal - for fine to medium hair 2. Resistant - for thick hair, very curly hair 3. Sensitised – for brittle or chemically treated hair It should be used with Opti.Sculpt Advanced Cream Neutralizer to get the desired results.
Get ready to ‘Shape Your Hair’ with low odour and high care with the all new Opti.Sculpt Advanced Shaping Service.
Homecare Range
To maintain the results of the Opti.Sculpt Advanced Shaping Service, it is recommended to use Opti.Care Smooth Straight shampoo, conditioner and serum by MATRIX
All New Opti Sculpt Advanced Shaping Service available at your nearest MATRIX salon 04.18
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Hair / Trends
Glam up like a star L’Oreal Professionnel presents three stunning bespoke looks for the season, portrayed beautifully by its gorgeous brand ambassador Twinkle Khanna.
T
he Parisian Chocolat Colour Collection has caught the imagination of colourists and customers alike. The rich, luscious brown shades with the unique INOA High Resist technology give you all that you need to be en vogue. The versatile colour palette can be used not only to enhance your trend quotient but also to create customised looks. What’s more, each of these looks beautifully complements the Indian skin tone, both warm and cool. And who better to showcase the looks than the L’Oreal Professionnel brand ambassador Twinkle Khanna! Her gorgeous tresses are the perfect canvas for the bespoke looks that the L’Oreal hair artists have envisaged. Each look is designed keeping in mind a woman’s mood and personality. From cinnamon-inspired flirty to rouge-inspired glam and to hazel-like sensuality, the looks and techniques are created for a complete bespoke colour service. Only a L’Oreal hair colourist will be able to achieve these customised looks for you with the Parisian Chocolat Colour Collection.
30 Beauty Launchpad India | 04 .18
Rouge ChoColat Smudge Contouring in violet-tinted rouge Let the world get a glimpse of the real you with your glamorous yet elegant hair colour. Rouge Chocolat underscores the vibrancy of your personality and your mood. Get your sleek and straight tresses contoured in a warm shade of INOA High Resist 5.25 from the Parisian Chocolat palette. Add a smudge with rouge to complete this picture of perfection.
hazel ChoColat Bespoke French Balayage in light amber-tinted tones What can be more decadent than chocolate? Chocolate with a dash of hazelnut! So, translate your deepest desire for chocolate into the Hazel Chocolat look on sensuous waves. the cool brown tones of INOA High Resist 5.12 are given a multi-dimensional feel with the use of French Balayage for highlights that blend. twinkle makes a luxurious statement with this look.
Cinnamon ChoColat The all new ‘Smudging’ Technique in gold-dusted cinnamon hues Girl-next-door = plain Jane?? Certainly not! Here’s twinkle channelising a glammed up avatar of the happy-go-lucky girl. Fun and flirty, the Cinnamon Chocolat look is designed using Smudged – the newest hair colouring technique. It involves blending deep golds, in careful and deliberate swirls, across the lengths of Parisian Chocolat INOA High Resist 5.5.
INOA pOwer
CARe At yOuR COmmANd While social media is trending with #COLORMEFRENCH and #COLORMYMOOD, what’s really important for us is haircare. And that’s why we recommend Smartbond – the Revolutionary Bond Reconstructing System, to protect your hair while colouring. The bespoke looks sported by Twinkle are yours for the asking at the nearest L’Oreal Professionnel salon with INOA high resist hair colour. This year, ammonia-free and odourless INOA addresses a persistent concern with colour services – tenacity or longlasting colour. With the INOA HIGH RESIST formula, you can sport a trendy hair colour all through the season while flaunting hydrated and nourished hair.
Lasts for up to 42 shampoos* With 10X Shine** Twinkle owns the three bespoke looks like a rockstar. Which one are you hearting? Kick start the new season with a customised look from the Parisian Chocolat Colour Collection using the French Balayage technique. Pick from the beautiful brunette blends from the collection and bring out the chic French girl within you. *Based on instrumental tests ** Shine test vs. non-coloured hair 04.18
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Hair / Event
Hair & Beyond Show Streax Professional presented its Marigold Collection at the glamorous Hair & Beyond show in the presence of International Celebrity Stylist Joakim Roos.
Streax Professional has appointed Jaokim Roos and Yolly Ten Koppel, International Creative and Technical Director, Pivot Point International on the panel of its Chief Hair Dresser.
Magnificent Marigold The launch of the Marigold Collection comprised a catwalk show with models sashaying down the ramp, wearing Streax’ stunning summer looks. Showstopper Hina enthralled the audience with her elaborate side braid and trendy hair colour. Rochelle Chhabra, Professional Division Head, Hygienic Research Institute said, “Streax Professional Spring Summer 2018 Collection ‘Marigold’ has been designed keeping in mind the latest trends in colour hues and customer demands for the season. Today, brighter, bolder, and spicier shades are making it to the list of personal favourites, and we are happy to have these chic shades in our range of hair colour this season.” The brand aims at providing hair professionals in other cities as well an opportunity to learn directly from the hairstyling gurus. Hair & Beyond seminars will be held across multiple locations such as New Delhi, Kolkata, Lucknow and Chandigarh.
the King of hair
TV celebrity and showstopper Hina Khan
Streax Professional had a treat lined up for hairdressers as it presented to them a day full of learning and inspiration with the King of Hair – Jaokim Roos. The international celebrity hairstylist had flown down to Mumbai to be a part of Streax’ Hair & Beyond show. Roos also unveiled the Marigold Collection, which was full of awe-inducing summer looks. Indian television celebrity Hina Khan was the showstopper at the mega hair show. Streax Professional prides itself on being a premium hair colour range specially crafted for salon professionals and technicians. As salons across the country are gearing up to welcome the summers, Streax gives them the added advantage of referring to a hair collection that celebrates the mood of the season. Ruled by the shades of golden, copper and blondes, the Marigold collection is in sync with the changing aspirations of the Indian customer. Along with the new collection, Streax Professional also launched its campaign ‘Hair & Beyond’, providing hairdressers an opportunity to enhance their hairstyling skills. The first exclusive seminar and styling event under the campaign was conducted to educate hairstylists to be creative in the fields of cut, colour and style. 32 Beauty Launchpad India | 04 .18
The Swedish style guru, Roos shared his world-class knowledge of hairstyling and coloration with Indian hairdressers at the Hair & Beyond seminar, which was held prior to the show. Speaking about his experience, he said,“Streax Professional has come out with trendy hair colours for this season, that will look the best if styled by the right set of hands. Hair colour needs the right skill and technique to come out beautifully and hence, I am very proud to be part of Hair & Beyond where I can share my learnings with future stylists. It’s wonderful watching these young and enthusiastic talents learning and willing to experiment with newer shades and techniques.”
Jaokim conducting a live hair session
Beauty launchpad’s Managing editor, KanishKa raMchandani, engaged roos in an interesting tête-à-tête aBout streax and hair trends. here’s an excerpt of the interview: Tell me something about your hair. What do you want to know? How do begin telling you about this madness! (laughs) How do you maintain it? It’s the easiest maintenence process you can ever have. You wake up and you are done! Once you get these braids/dreads done, you shampoo them once or twice a week. It doesn’t tangle up at all. That’s amazing! Now let’s talk about Streax. Which was your favourite look of the entire Marigold Collection? It’s quite hard to pick. I really like the short hair. It is so bold. I wish more people would try it here, in spite of the cultural inhibitions, as it brings out a truly modern woman. Whether you go that short (pixie) or have medium length, it really brings out your personality. Because your hair has so much personality. The fullness and softness that layers can give, all the formations that you can get with mid-length hair is amazing. What about colours? Which colour palette is trending? We see a lot of softer tones coming up. Balayage and Ombre have been around for a long long time. So, now the trend is moving to marble tones where you can’t define the colours. The trend is moving away from the black and the blonde and we see more of soft brown tones. Beautiful browns form the base for a few highlights that are blended. Which colouration technique will be trending this year? It’s neither Balayage nor Ombre. But these two techniques will never go out of fashion as they make the hair look natural. It’s a matter of how much you do it. For the longest time, we have seen a stark contrast of light and dark. Now we are seeing a softer
version of it where you put colour over everything to get twothree different shades. These are mild versions of the results of Balayage and Ombre. Which cuts will be in vogue? Longer cuts and really short ones are both in. There is a lot of focus on the fringe. In long hair, it’s not just about layers but also includes really full graduations. It involves rounded shapes with fuller ends, almost classic Hollywood style. With layers, you go short at the top like it was in the ‘70s. And then there are the long and short versions of the pixie cuts. What about texture? We will see a lot of proper blow-dry this year, not just flat ironing and flat iron curls. With a proper blow-dry, you get soft distinct movement. You also keep using sea salt sprays and dry shampoo sprays to get matte beachy waves. You had a masterclass throughout the day. What is your opinion of Indian hairdressers? To be honest, they have a lot of creativity and ambition but what is lacking is fundamental education in hairdressing, which has been absent in this part of the world. It has always been passing of knowledge from salon owner to apprentice. But a lot of that is changing with hair brands coming into the country. Also the client is demanding more. They won’t settle for second best. And that pushes our barriers. What is the one mistake that every hairdresser should avoid? Actually there are two! One is that hairdressers assume a lot. And the second and the biggest mistake is that they are not teaching their clients enough. Recommend the right shampoos and treatments, show them how to blow-dry, how to scrunch up their hair, how to wear a ponytail...they feel that they shouldn’t be giving their knowledge away. But that’s not the case. When you share your knowledge with the client, you are securing the client and she keeps coming back to you.
Left: Team Streax with Joakim Roos and the showstoppers; Right: Joakim with Hina Khan 04.18
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Hair / Care
Let your Hair Color Do the Talking Experts at Matrix reveal healthy hair secrets for coloring and maintaining your tresses this summer.
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here’s something about summers that makes us want to bring out our best, get fit, look good, flaunt clear skin and great hair! With our stash of bright lipsticks and cute shorts in our arsenal, it’s time to give some TLC to our hair! Freshen things up: either get a new haircut, a new hairstyle or go that extra mile with a pop of hair color! Melroy Dickson, General Manager Education, Matrix India shares some tips to keep your hair healthy and ensure you have a stress free summer. Jump on the color melting bandwagon Whether it’s about flaunting classic foil highlights or going bold with a blend of bright hues, fashionistas are experimenting with unique hair colors and trends to enter the new season in style. The latest technique getting buzz in the beauty world is the Color Melting technique. Blended seamlessly to create the “melted effect,” this technique mirrors natural hair patterns and shades together. This technique is used to achieve the mermaid hair and rainbow hair that we see on social media, but we all know those colors don’t show the same way on dark hair. Specially
adapted for Indian skin tones and dark hair, Matrix brings Color Melting – The Berry Edition to India which is inspired by decadent chocolate and vibrant berries. This edition consists of three 3 breathtaking looks: Caramel Raspberry Melt, Blackberry Melt and Choco Cherry Melt. eaSe up on the Shampooing Over-shampooing is the next big reason behind fading hair color, after sun’s harmful exposure. Ensure you don’t shampoo your colored hair every alternate day just because you’ve got into the habit of doing so! Shampoo your hair only when you feel it’s getting greasy and needs to be cleansed. uSe color SpeciFic homecare Furthermore, to keep your hair color vibrant for longer, use the Matrix Biolage ColorLast home care range, Its formulae is inspired by anti-fade properties of the vibrant Orchid flower that help maintain shiny and vibrant color for up to 9 weeks** Ensure to always use the complete home care regime, shampoo, conditioner and leave in serum and don’t forget to go for an insalon treatment at least once a month.
bring out that color bY StYling it to perFection Play around with various styles to enhance your color-treated hair, from braids and ponytails to different types of updos. When styling color-treated hair, be sure to use gels, mousses and sprays formulated to protect and amplify colored hair. If you’re looking to add that extra volume and sheen to your hair, opt for the Matrix Style Link Volume Builder and Super Fixer Spray. **When using the system of ColorLast shampoo and conditioner vs a nonconditioning shampoo
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COVER FEATURE
IMAGES: LAkMé SALon
Free Spirits Colour Collection by Lakmé Salon includes shades of caramel, honey, auburn brown, blondes, orange and more.
s t i r i p S e e Fr
Hair Colour Collection
Lakmé Salon opens the door to bold, vibrant, uninhibited colours. Inspired from the tiger eye palette, the collection is made up of 7 colour themes and 14 looks. And if that doesn’t get you to have a hair makeover, we don’t know what will!
Dimensional colouring with gradation techniques, colour melting, and jewel-toned highlights are key innovations in this collection. It also showcases mermaid themed pastel balayages.
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COVER FEATURE
“For this collection, we have used the ‘Colour Melter’ tool and unique German sponge that allows us to use multi-tonal colors with a seamless colour blending technique. We have taken exclusively curated the collection with a bespoke approach for each customer, to suit their eye, skin and hair colour,” says Heena Dalvi, National Creative Director — Hair, Lakmé Salon.
The colours are enhanced with styles like boho curls, halo braids, crimped roots, fish hook curls and more.
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COVER FEATURE
“It is all about radiant, fresh faced makeup with nothing to hide and everything to show off. Blushed, barely-there nude face complements the vibrant, bold hair along with a color palette of olives, ochres, caramels and chocolate browns,” says Sushma Khan, National Creative DirectorMakeup, Lakmé Salon.
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PhotograPhy: adrian ivan | Make-uP & hair: Mita vaswani for daniel Bauer acadeMy | Model: helo for toaBh
Beauty
Beauty / Preview
What’s New
y t u a e B in
The latest in skincare
& make-up
Maybelline New York Maybelline’s Master Camo Color Correcting Palette. This easy-to-use palette is designed to neutralise skin tone issues, conceal imperfections and under eye circles, as well as brighten facial features. Each concealer palette has a total of six colour correcting shades that correct, conceal and highlight the face. Priced at `950, it is available across all modern retail outlets.
Maybelline has also launched the Tone on Tone Eyeshadow. Creamy shadow melts into your lids in a single swipe. Comfortable to use and convenient for everyday wear, it comes in four shades. The Tone on Tone Eyeshadow stick is available across all modern retail outlets for `450.
Estée Lauder You can create three looks with the Pure Color Envy Lash Multi Effects Mascara by Estée Lauder. The perfectly balanced, build-able formula is paired with an innovative dual hybrid brush to create customised lash effects for any occasion. It’s available in purple, blue and green shades. Priced at `2,750 for 6ml. The Crystal Lash Top Coat is a chic way to wear glitter. Apply Crystal Lash Top Coat over lashes after mascara dries using the black, tapered felt-tip applicator. Priced at `2,500 for 7ml. Available at Estée Lauder counters across the country.
Lotus Make-Up Lotus Make-Up has introduced Ecostay Insta-Hide Crème Concealer. This lightweight concealer naturally blends into your skin tone to lighten dark circles, and hides imperfections like scars, spots and blemishes. An ultra light concealer, it gives full coverage and flawless complexion all day long. Priced at `625, it is available at Lotus Exclusive Brand Outlets and select premium beauty and departmental stores across the country.
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Brillare Balancing Essential – Sunscreen Radiance SPF 30 by Brillare is a blend of sun protecting actives with pollution defending agents in a lightweight oil immersion forms a uniform and less penetrative skin barrier to ensure complete protection from harmful UVA-UVB rays. It is non- sticky, non-greasy and non-irritating. For best results, pair it with Brillare Energy water mist or Brillare Micellar Water Mist. Price: `750
MCaffeine
Innisfree Innisfree has launched its advanced moisturising range – ‘Green Tea Line’ with a special moisturising ingredient ‘Beauty Green Tea.’ It claims to be 3.5 times more enriched with 16 skin moisturising amino acids. The Green Tea line also uses Fresh Green Tea Water 2.0, which is fundamentally renewed fresh green tea water and a great moisturiser that has been extracted through the double squeeze method to obtain the maximum amount of active ingredients from fresh beauty green tea leaves. Price on request.
MCaffeine’s Silver Caffeine Glow Gel brings to India the latest nano-technology for skincare. This face gel is infused with pure nano-silver particles, in a unique non-sticky Aloe Vera gel-based formula to help your skin glow naturally. Silver also has magical antimicrobial properties. Caffeine in the gel helps battle pollution, UV rays, ageing and stress that damage the skin on a consistent basis while it also reduces inflammation and redness in your skin. Suitable for all skin types, it is priced at `549 for 50ml.
BIG LAUNCH
Kiko Milano KIKO has launched Gold Waves, the limited edition Summer Collection for 2018, with a range of 16 brand new products infused with golden highlights that illuminate any skin tone, making one look more precious than gold. Gold being one of the key make-up looks in this year’s fashion weeks, Gold Waves reflects the make-up artists’ seasonal beauty trend across the whole look including face, eyes and lips accentuated with shades of gold. Price on request.
Decléor Neutrogena Ultra Sheer Dry-Touch Sunblock SPF50. Neutrogena Ultra Sheer Dry-Touch Sunscreen Lotion SPF50 provides superior, long-lasting sun protection. Dry-Touch Sunblock SPF50 provides superior protection against sun damage while leaving a weightless feeling on your skin. Stablized with Helioplex® Technology, it offers superior broad-spectrum protection from skinageing UVA rays and skin-burning UVB rays. Price: `514 for 88ml, `186 for 30ml
Aroma Sun Expert Protective Anti-Wrinkle Cream SPF30, created specifically for all skin types, is a double-action anti-wrinkle sun cream and has a fresh summery fragrance and is light and quickly absorbed. UVA and UVB filters work together with a DNA Protection Complex and Sol-collagenine anti-ageing complex to protect and prevent premature ageing. Its Rose Essential Oil, Rea Tahiti, Vanilla and Jasmine extracts help in sun protection, preventing premature ageing and helps boost natural skin defence to sun reactions. Price on request.
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Beauty / Skincare
Defy pollution & reveal radiance with
Cheryl’s Cosmeceuticals’ OxyDerm
D
o you get home after a hectic day and aside from the panda eyes, find your skin not looking or feeling that great? That is the pollution of the city that throws many impurities our way which can impact the look of the skin and cause sensitivity. When you live in a country like India, pollution impacts skin in many ways such as clogging pores, excess sebum and tan. So, to protect your exposed summer skin from absorbing these impurities, you must wise up to the impact of pollutants while keeping the skin soothed. Cheryl’s Cosmeceuticals, the pioneer in the professional skincare and diagnosis, brings to you an advanced bleaching solution that defies pollution to reveal radiant skin. It provides a perfect solution to all your
worries with an advanced bleaching solution that comes in two ranges – OxyDerm and OxyDerm Gold. After years of research, this formula is powered by Pollution Cutter technology that draws out pollution, removing the excess oil and dust. OxyDerm is a breakthrough innovation designed to conceal facial hair while keeping the skin soothed and hydrated. It is a complete bleaching system for skin lightening which is dermatologically tested, totally safe and can be used across all age groups. Cheryl’s believes in a thorough diagnosis before prescribing any treatment. Experts at Cheryl’s provide a targeted diagnosis and check client’s skin before they suggest a suitable treatment
Keeping that in mind, OxyDerm is one of the most innovative products of Cheryl’s Cosmeceuticals. The two variants consist of OxyDerm which is for fine hair and OxyDerm gold for thick hair that lightens at a level higher than OxyDerm. OxyDerm service is designed to work with sensitive skin and is not harsh on skin. Powered with a blend of active ingredients that work beyond a bleach product, Cheryl’s OxyDerm has three steps of application which includes pre-bleach lotion, bleach and post-bleach lotion that ensures to keep sensitive skin moisturised and free of any redness. Combinations like Aloe Vera that soothes the skin, Vitamin B3 helps skin lightening and hyaluronate moisturises the skin.
“OxyDerm Bleach is a pathbreaking service that helps your skin recover from effects of pollution with its innovative technological offering. It is a safe service which can be tried without any fear of sensitivity or damage due to its superior cosmeceutical formula. I strongly recommend consumers to avail this service with Cheryl’s as it works with every skin.” — Gunjan Jain, National Education Manager, Cheryl’s Cosmeceuticals. 44 Beauty Launchpad India | 04 .18
Beauty / Interiors
Peaceful haven We bring you the decor story of Shine Spa at Sheraton Grand Bangalore Hotel. — By Kanishka Ramchandani
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hine Spa is a global spa concept designed exclusively for Sheraton. With luxurious interiors, the spa upholds itself as a wellness abode at Sheraton Grand Bangalore Hotel at Brigade Gateway. A colour scheme of warm creams, browns and burnished gold highlighted with vivid cobalt blue, tourmaline and coral accents give the spa a comforting yet lavish appeal. True to its name, the materials used for the interiors have an innate shine, such as marble and onyx, high gloss mahogany and polished metal and glass. The theme for the interiors is by Angsana’s Spa design. “I strongly believe in the mantra of – Relax, Refresh and Recharge,” says Migmar Lhamo, Spa Manager at Shine Spa. She recommends their two signature therapies as must-try treatments at the spa. Shine Facial uses Mother of Pearl and Diamond to reduce sun damage and help improve the skin’s tone and clarity. It also aids in the stimulation of collagen production. Shine Massage alleviates tension with lavender fragrance massage oil, which is lightly poured on the body with customised massage strokes. The essences are smoothed on the skin, leaving it glowing, nourished and hydrated.
Fact File • Number of rooms: There are 10 treatment rooms, including 4 couple suites with Jacuzzi bath. • Colour scheme: The predominant colour is a soothing and relaxing light purple. • Materials used for floors, walls, ceiling: Tile flooring, slate walls with Byson boards and ceilings made of Gypsum board
Shine Spa
• Lighting and furniture details: Schneider dimmer system for lighting.
Sheraton Grand Bangalore Hotel. A Block, 26/1, Doctor Rajkumar Road, Rajaji Nagar, Bengaluru, Karnataka-560055; Tel: 080 4252 1000
• Name of the interior designer: D Leonardo International
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Beauty / Wellness
Heal thyself
Ananda in the Himalayas, the ultimate spa and wellness destination in India, plays hosts to a number of healing masters. We got an opportunity to interact with two of them to discuss various aspects of healing, wellness and complete well-being. — By Kanishka Ramchandani
B
etween March and September, Ananda in the Himalayas will have five visiting masters coming over to conduct various sessions in healing. The two masters with whom we interacted were Leela Sylvia Isani and Dr Roma Singh. Read on to know more about these healers.
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Holistic Healing Leela Sylvia Isani is the master of Self Healing Ritual. She is a certified Holistic Healer, Reiki Master, Human Potential Trainer, Spiritual Coach and Author. She is trained in Alternative Medicine, Stress Management, Lifestyle Coaching, Psycho-
spiritual Care for the Dying, Energy Work, Trauma Healing and Yoga. She has devised her own intuitive way of Yoga called Leela Yoga. Her Self Healing Ritual at the spa will include a flowing self healing sequence. It offers special movements, gentle strokes
medicine, healthy food and nature. For me it is very important to find out why a body got sick. It’s not a complete cure if you get only medicine. Let me give you an example, if you are worrying a lot about something your stomach might react, cramping, aching and might even develop an ulcer. So if you take pills against the pain but don’t find a solution for the problem you are worrying about, the symptoms will come again. In holistic healing I see the whole person, not only the body, the emotional and mental state as well and through tuning in, reading the body and getting as well some insights about the emotions and the mind I can support to heal on a deeper, holistic level. A lot of the physical problems arise from the mind and of a so called broken heart and a lack of self love. What made you gain expertise in the field of healing? I was always interested in the essence and true meaning of life. Being healthy for me means not only a healthy body but living a fulfilled, happy life. Since my feet touched the Indian ground at the age of 20, I am fascinated by spirituality in the sense of living your fullest potential and discovering your true self. After a career as a flight attendant and event manager, I decided to study holistic medicine in Germany and as well spent a lot of time with spiritual teachers in India, became a reiki master and a yoga teacher. I was trained in spiritual care for the dying and learnt a lot about life and what is really important from people at the end of their lives.
All my experience with healing work throughout decades, guided me to combine different techniques in one, called the Self Healing Ritual, a combination of simple exercises, spiritual life coaching, soft touches, reading the body and tuning in the soul, activating the self healing power, self love and soul connection ...a very individual experience. My passion is to create a space where the client feels safe and at peace to open up to their own potential and healing power. How can one practice on its own? Energy work does not stop the moment the session is over, it is more like an initiation for the body to activate its own power. People are asked after the session to go on with the exercises, which they get in writing and to follow the suggestions they got in the sharing after the treatment. We are all are born with powerful self healing forces. We often forget about this healing power and ignore the wisdom of our body. It is important to learn more about this power and the language of our body and especially the heart. My advice is to take at least 15 minutes every day to just be alone, doing some stretches and listen to the body, what does it need? Then ask yourself am I happy? what can I do today to feel more happy and loving? what can i do to make others feel more happy and loved? Which things/habits need to be avoided? Number one not having enough self love. Self love means taking care of all your needs, and having a healthy relationship with your body, mind and soul.
and soft energetic touches, a specially created Self Healing Essence, a sound field and stillness. A specific symbol has been created to assist the process. During the session, people might experience altered states of emotions like Happiness, sadness, comfort, deep tranquility, feeling of safety, clarity and love. Here’s what Leela Sylvia Israni had to share with us... What is holistic healing? For me holistic healing means to allow and to support the body to heal itself, I believe that nobody ever heals somebody but our own healing power. Of course we do need support sometimes to activate this self healing power again. This can happen in many ways, like a loving touch, a deep sharing, a natural 04.18
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Beauty / Wellness
A lot of people think negatively about themselves, so whenever you find yourself thinking negative thoughts, bring yourself in the present moment and think about all the good things in your life and be grateful for them. Love your life, accept what you can’t change and change what you are able to change for better. Find your passion in life and know that you deserve to be happy. Your experience working at ananda... It is very special to work at Ananda, as the magic and beauty of nature is very supportive in this beautiful, deeply relaxing environment the guests are much more open than in their daily lives to come closer to themselves and to find inner peace. My experience working with people here was deeply touching, not one session is alike. Some people need healing for their bodies, others need to heal a broken heart others just want to have clarity about their next step in life or a deeper connection to their souls .
in conversation WitH Dr roma singH... What is holistic healing? In my practice Holistic Healing pertains to dealing with issues at the three levels.... the Body, Mind and Spirit. Every problem we have, whether it is Physical, Emotional, Mental and Spiritual is inter-connected to all three levels of the human being.
complete Well-Being A traditional Reiki Grandmaster & Teacher, Clinical Hypnotherapist & Past Life Regressionist. Certified by the California Hypnosis Institute, Dr Roma Singh is a Professional Member of the American Hypnosis Association. She is also certified by the Indian Board of Alternative Medicines. She offers her clients an individually designed treatment, gently guiding them to emotional and physical well-being. Having worked with over 5000 clients till date, her client base is spread around India, Dubai and Europe. Her workshop is titled ‘Discover the beauty of your Soul’ and it will include chakra cleansing, age-regression, inner child healing, past life regression, cutting energy links and much more. 48 Beauty Launchpad India | 04.18
What made you gain expertise in this particular area of healing? I trained as a Reiki Grandmaster, Clinical Hypnotherapist and Past Life Regressionist which brought me to understand that we can bring about huge changes in any aspect of our lives....whether it is Physical, Emotional, Mental or Spiritual by using the immense power of our subconscious mind. This power can be tapped into by anyone who desires to change one’s life situations. Having worked with over 8,000 clients from all over the world, and seen amazing changes in their lives, brought me to this level of expertise and experience. By combining Reiki and Hypnotherapy, I learnt to create a powerful blend of therapy to bring about changes in the lives of my clients! How does it work? How can an individual practice on his own? Clinical Hypnotherapy works with tapping into the subconscious mind by a simple progressive relaxation technique, similar to
meditation. In this state, a client has access to his own subconscious mind and can tap into the causes of issues that he would like to address. These may relate to our current or past lives too! By following various processes and modalities, the therapy deals with releasing the causes and bringing a client to a balanced, healthy and very aware state. The end result is a balanced, healthy and strong state is achieved. With the experience I have had with my clients, an amazing connection begins to develop between the client and his/her very own power and higher self! Every session conducted is tailor-made for the client, keeping in mind what the client wishes to change. A client can practice on going into a meditative state on his/her own and clear negative energy blocks that cause physical ailments, fears, anxieties, stress, anger etc. They are also given affirmations specifically to clear negative belief patterns and habits. Which things/habits should be avoided to live holistically? In my view, nothing really needs to be avoided! What is really needed is to live life from our inner selves, rather than the external world. In this state, our own awareness guides us to living a balanced, healthy life, filled with love, joy and gratitude. Living each moment in this state, automatically creates a perfect body, peaceful (yet positive/focused) mind, energy levels that vibrate at high frequency levels.....bringing on a vibrant life!
Beauty / Nails
Nails
Spruce up your
Here’s the line-up of new launches in nail enamels. Intense Shotz by Chambor
A range of 12 colours in mini shotz size bottles is the new offering by Chambor. It’s called Intense Shotz. The nail enamel contains nail hardener, which protects the nails and doesn’t allow the nails to break easily. It dries faster on nails after application, but not in the bottle. It’s chip resistant and long lasting and also contains UV filters that does not allow the nails to turn yellow on regular wear. Two coats are all that you need to get the exact shade. It’s also clinically tested. This season turn the focus on your talons and glam them up with Intense Shotz.
Unicorn Potion by Nykaa
As the name suggests the latest collection of nail colours by Nykaa is inspired by the unicorn. This range of long-lasting holographic nail enamels is called Unicorn Potion. It comprises five shades – Sugar n Spice, Sunshine & Rainbow, Mystical Mermaid, Pink Pony and Frosted Fairy. The nail enamels give a radiant holographic finish that reflects light and gives your nails a mesmerising dualtoned look. Each bottle is equipped with a precision brush for flawless application. It has UV filters and are not animal tested.
Nail Lacquer Kit by FACES
Nail lacquer kits – Fling Bling and Sublime Nude Collection are the latest launches by FACES. A three piece set of polishes, the collections are perfect for the season. A dazzling gold, sparkly silver, and rich maroon make up the Fling Bling Collection kit. The Sublime Nude Collection has nude pink, nude peach and nude brown. They are priced at `449 each and available at leading stores across India.
Water Decal Nail at NailSpa Experience
NailSpa Experience has always endeavoured to bring new innovation in nails and nail art to the table. It’s most recent addition is the Water Decal Nail printing service. Water Decal is image transferring technique of printing imaginative images on nails using special skillful craft of water dissolving paper. Its thinner than vinyl decal and the images transferred are brighter and refined. One can choose a vivid spectrum of images ranging from timeless florals, delicate lace patterns to quirky pop prints and cartoons. 04.18
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Beauty / Fragrance Preview
g n i r p S is in the air!
1. Dunhill London ICON Racing The inspiration: The thrill of the open road and the man who loves adventure. The notes: Bergamot, grapefruit cardamom open the top notes, followed by orange flower, lavender, fresh pepper at the heart. The dry down comes with Guaiac wood, vetiver and musk. The bottle: It’s inspired by the automotive engineering technique of knurling and wears the classic colour — British Racing Green.
2. La Femme Prada Intense The inspiration: The new generation talents — Mia Goth, Mia Wasikowska, Dane DeHaan and Ansel Elgort. The notes: This floral experience has tuberose, ylang ylang and patchouli as key scents. The bottle: It has iconic Prada Saffiano effect with leather wrapped around it with the amber glass bottle showing an architectural design.
3. Guess 181 The inspiration: To celebrate the year it was founded, Guess has come up with two perfumes for both men and women. The notes: Key notes in the men’s perfume include violet leaves, Olibanum Oil Somalia Orpur, Cedarwood Virginia Orpur,
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Welcome the season of blossoms with us as we present an array of new fragrances for the month.
Lychee Scent Trek, Ambrarome Absolute and Clean Musks. In women’s scent, it is musk mellow, violet, jasmine, pear sandal wood, musk, cedar and amber. The bottles: They have a luxe linen-textured label and textured gunmetal cap to contrast with the grey juice.
4. Eau de parfum blanche by Alaia The inspiration: A childhood visit to The Alhambra of Granada. The notes: “I aimed for a white, milky florality, a bit more solar, adding a powdery element, as well as the wealth of vanilla and a musky addition, in a timeless creation,” says perfumer Marie Salamagne. The bottle: The new bottle, completely transparent, is decorated with the Alaïa lasercut, engraved in the glass.
5. Purple by Colors of Benetton The inspiration: Mixing of colours to create a new perfume for the Colors Collection. The notes: Fruity top notes comprise bergamot and grapefruit, while the heart notes have the floral bouquet of neroli, jasmine and rose. The bottom notes are woody with patchouli, praline and musk. The bottle: The iconic Colors bottle is now in purple, making a powerful feminine statement.
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6. The One by Dolce & Gabbana The inspiration: Beautiful and talented British actor Emilia Clarke. The notes: Madonna lily, Italian bergamot, mandarin essences, lychee and white peach form the opening notes. Orange blossom and honeyed broom absolutes make up the middle notes while the sensual drydown comprises vanilla, vetiver and musk. The bottle: The One’s signature bottle is tall and slender and has elegant lines and has a geometric gold cap.
7. Girl of Now by Elie Saab The inspiration: Girl of Now says it all! The trendy modern urban girl is the muse for this perfume. The notes: It has Elie Saab’s signature scent – orange blossompatchouli accord. Pear, mandarin, roasted pistachio and bitter almond add to the scent. The Ormand Flower is the ultimate innovation. Tonka bean and cashmeran complete the end notes. The bottle: It features precious glass with a pastel blue flower around its neck. A gem-like golden cap sits atop the bottle, in perfect balance.
8. Lady Emblem L’Eau by Montblanc The inspiration: The Montblanc woman who is the embodiment of timeless beauty in a world in constant motion. The notes: It begins with fruity accents of mandarin leaf, white peach and exotic lychee. In the middle notes, there’s a bouquet
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of roses and magnolia. Musks, blonde cedar and creamy benzoin form the base notes. The bottle: It symbolises the Montblanc diamond, an exclusive, star-shaped stone with 43 facets that holds the emblem of the Maison at heart.
9. Momentum Unlimited by Bentley The inspiration: Successful, style-conscious and driven man who is also an ardent traveller. The notes: Top notes are of cardamom essence, grapefruit and green apple. At the heart are the essences of vetiver, cedarwood and sandalwood. The dry down comes with leather, Ambroxan and Muscenone. The bottle: Embossed in shiny silver plates covering the bottle from base to neck, it adds a sensuous tactility and strikingly graphic style to the flacon. In contrast, the bottle is crowned with a smooth, silver cap.
10. Signorina in fiore by Salvatore Ferragamo The inspiration: It celebrates young women, full of joy and romance. The notes: Nashi pear sorbet blends with juicy pomegranate in the opening notes. The heart of the fragrance is full of Cherry Blossom and Jasmine petals. Soft white musk and creamy sandalwood completes the scent. The bottle: The vivid pink bottle is detailed with a pink-gold cap and an iconic pink Vara bow in gros grain.
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Business / Expert Talk
The art of make-up The ARTDECO Group, together with Kaunis Marketing, is bullish about its expansion plans in India as it adds more brands to its Indian repertoire. — By Kanishka Ramchandani
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ascha Reinhard, Managing Partner ICB Innovative Cosmetic Brands GMBH – Member of Artdeco Cosmetic Group, was in India to launch Anny, a premium nail care brand, and Makeup Factory, a professional makeup brand. Beauty Launchpad gets an exclusive interview with Reinhard about the Group’s partnership with Kaunis, its outlook of the Indian cosmetic industry, expectations from 2018 and much more. Are you happy with the response you have received for BeYu? Yes, we are more than happy. Our revenue is more than what we had expected. BeYu has been in the Indian market since last June and with Kaunis we have already opened more than 300 outlets. BeYu in all has about 600 SKUs. We have brought 230 products here, we will be adding more. We try to adapt our colours to the need of the Indian market, which means producing exclusive colours. What is your opinion of the Indian cosmetic market? When we did a market analysis before entering last year in June, we realised that it isn’t a mature yet. In modern trade, you see 6 to 8 brands vis-a-vis Europe where you see 15 to 20 brands. It is interesting for us that with BeYu we are only with six other brands. But these 6 brands are seasoned players like Lakme or L’Oréal, whereas we are a family-owned company. In Germany, the ARTDECO Group is number one in make-up. We are flexible in adapting to specific needs of the customer, which the other brands are not equipped to do. What’s the difference between your earlier stint in India and the present one? It’s huge! The income situation in India has changed dramatically. The middle class has come up. Earlier on the only mistake we made was that we were too early. The market was not ready. The average price 52 Beauty Launchpad India | 04 .18
point for a lipstick back then was `400, we came in at `800. It was not in sync with the market. Today the base price for a lipstick is `800, everybody can afford it and still the market is growing. Now is the right time to be in this market. Tell us about the new launches – Anny and Makeup Factory. Anny is a nail brand that’s affordable and premium. It will be rolled out along side the BeYu outlets. The second step will be to work with salons. We see it the right time to launch Anny here. The world market leader OPI is quite successful here. And we aim to take our share of the pie. Makeup Factory is a professional brand. We offer high quality products at a much lower price than a M.A.C or a Bobbi Brown. We will open company-owned standalone stores in all the major hubs like Bengaluru, Mumbai, Delhi and Kolkata. We are working on a plan to associate with make-up artists, too. Make-up comes from professional artists and the film industry, which here is bigger than the one in Europe. Our approach is to work through the make-up artists to bring it to the consumer. Makeup Factory is for every woman who wants to have professional make-up and the possibility to use it on her own at home. We will bring in about 500 SKUs. Let the consumer decide what works for them. How is a Makeup Factory product different from a BeYu product? You can say a lipstick is a lipstick. But for Makeup Factory, the approach is of professional make-up. It has high-end ingredients and some added touch such as vitamin E or softening or hydrating ingredients. And then there are niche products like an eye shadow base. Our experts travel to the top Fashion Weeks around the world. Based on their observations, we create our collections.
So according to your experts, what’s trending in make-up? The worldwide trend is the matte colour. And we are trying to focus more on natural ingredients. We do not do any animal testing for any of our brnads. What will be the pricing for Makeup Factory? Since it’s high end make-up, the price points for Makeup Factory will be 25 to 35% more than BeYu. What challenges are you facing in getting the ARTDECO brands to India? Many! You have to follow a lot of rules and regulations. Then there’s the press work. What’s your target for this year? Actually, it’s our target for the next five years is to have a two-digit growth. We want to stabilise the 300 BeYu outlets that we have opened. The mid-term goal is to enlarge the numbers up to 500. What’s your relationship with Kaunis like? It’s like having our own company here. This makes the partnership completely different.
image: maLVa HOUSe OF HaiR; PHOTOgRaPHeR: TYLeR BURLeS
BUSINESS
Business / Beauty
Cosmoprof The Indian edition
The mega beauty show arrives at the Indian shores! Making a splash across the industry, Cosmoprof will test the waters with their first ever preview show in India in September 2018. Beauty Launchpad engages Yogesh Mudras, MD, UBM India, in a tête-à-tête about his idea behind getting the show here, the growth path ahead and much more. — By Kanishka Ramchandani 54 Beauty Launchpad India | 04 .18
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he overall beauty and personal care market in India is estimated at `74,700 crore by retail sales value. The personal care industry in India has been expanding at 13 per cent year-on-year. Realising the potential of this market, UBM India has ushered in Cosmoporf Bologna in India. The mega beauty show covers the entire BolognaFiere exhibition centre and is dedicated to the various sectors of the beauty industry: perfumery and cosmetics, natural products, packaging, machinery, contract manufacturing and raw materials, beauty and spa, hair and nails. Cosmoprof is an international ‘hub’ where professionals and decision makers meet to develop their business. Cosmoprof India, in the form of a Preview show this year, will be a reference event not only for the entire Indian beauty business community, but for the international beauty industry as well. One of its key features will be ‘Cosmotalks’ — a series of seminars focusing on key issues of the beauty sector by renowned industry players and experts.
In conversatIon wIth Yogesh Mudras, Md, uBM IndIa... What are your views on the Indian beauty industry? The Indian beauty industry is at an interesting stage. The amount of growth that we have seen is huge. From what it was in 2017, it is expected to triple in size by 2025. The market is really bouyant and there’s a lot happening within this space in the various segments. Be it haircare, skincare, colour cosmetics or niche verticals, everything is growing at a brisk pace.
For me, the key challenge would be how to get the right quality of buyers. The Cosmoprof shows have a reputation and exhibitors expect certain standard from them. We are focused on realising their expectations.
Awareness of international brands has increased, thanks to active promotions and digital media. Consumers, men and women alike, are growing serious about their grooming needs. Changing lifestyle patterns and increase in disposable incomes is further adding to it. People are considering grooming as an investment in one’s personality. All this will lead to better days for the beauty industry and are going to generate a massive boom in the sector across the globe. These are the reasons why we are launching Cosmoprof in India. What research did you conduct while you were considering getting Cosmoprof here? Today we are witnessing the launch of Cosmoprof but the talks have been going on for the past 3-4 years. Lot of efforts have been put behind it. The show is currently being held in three cities – Las Vegas, Bologna and Hong Kong. There’s an existing association between our parent company, UBM Asia, and BolognaFiere. Our research showed that there has been a steady increase in the number of Indian buyers going to these fairs for sourcing. Also, Indian exhibitors in the domain of natural or herbal ingredients and products are also on the rise. Is there a possibility of diverting traffic from the Hong Kong show to India? Not really! The Hong Kong show is humungous, with over 2800 exhibitors. In India, we are making a small start with the review. It’s a long long way to achieve the numbers of the Hong Kong show. But what we have considered is that if there are 100 Indian buyers going to Hong Kong, multiply that by 10 and you will get the number of buyers who can’t go abroad to attend the show. That’s what we are trying to tap, that’s the unexplored potential that we are targetting. Cosmoprof is an established brand. So, why not have the show directly instead of having a preview first? We want to see which are the areas that work in India. We want to introduce every segment from the Cosmprof show in India, including ingredients and packaging, and then find out what works better. Eventually we will introduce that in a bigger way at the main show. Moreover for Cosmoprof, we need a really good venue given the scale of the show. Currently we don’t have a custom-built exhibition centre with world-class facility in Mumbai. We will only get it next year with the opening of the Reliance venue. What are your expectations from the preview? There would be around 100 exhibitors. We have nearly sold out all the booth space. We are expecting around 3000-4000 buyers. It
will be a ticketed preview. We are hoping for a good head start for it. The protocol for buyers will involve registration and pre-registration processes. We will also have a mobile app to support this. Tell us about your promotional activities for the show? We are using all the methods that are available to promote the show in India – from print and digital promos to road show formats and shop-to-shop activities – to ensure that it goes to the right people. But for us, our biggest platform are our three international shows where we get our target audience. We have been actively interacting with exhibitors and buyers there. What will be UBM’s role in entire proceeding? UBM has been in India for 13 years now. We are the leading exhibition organiser here. We have a fantastic tie-up with BolognaFiere. We work closely with them in formulating the marketing strategies. We had organised a press conference with them, too. UBM will be organising the show end-to-end in India. Why choose Mumbai as the venue? Mumbai has a lot of potential and it is equipped to handle mega shows of the scale of Cosmoprof, infrastructurally and logistically speaking. We are only waiting for the right venue to come up. Will the main show be on the lines of the international ones? Absolutely! It will have a similar structure, with live demos, activities and evening engagements. The talent shows will be a platform for both Indian and international professionals. We would also be looking at getting into the training aspect, perhaps not in the first edition but eventually. Certain Indianised elements will also be considered. We would want to have space for everybody, irrespective of which section of the industry they belong to, be it luxury, premium or mass. We don’t want to limit the show. The main show next year will have 300-400 exhibitors and more than 10k visitors. From the perspective of features, we are aiming at making the Indian chapter as good as the international ones. However, in terms of size, it will take time to reach that level. We will ensure that there won’t be any difference in the quality of the show. What kind of challenges are you likely to face in putting the show together? For me, the key challenge would be how to get the right quality of buyers. The Cosmoprof shows have a reputation and exhibitors expect certain standard from them. We are focused on realising their expectations. The venue infrastructure is also another important challenge. 04.18
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Business / Event
Kolkata calling! Professional Beauty India organised its biggest beauty expo for East India in Kolkata.
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n the wake of the super hit show in Bengaluru this March, Professional Beauty returned to Kolkata for its fourth edition in the city on April 2nd and 3rd. The show saw beauty professionals from across the North-East region experience the largest showcase of beauty, hair and skincare brands and products alongside cutting-edge educational seminars from top artists at the PB live demo stage. More than 6,874 professionals attended the show over the two days, making Professional Beauty Kolkata the busiest and the biggest show in the region.
Brands galore Top International and local brands included Ikonic (Associate Partner), Make-Up Studio (Make-up Partner), Skeyndor, Temptu, Europe Girl, RICA, 56  Beauty Launchpad India | 04 .18
Alan Truman, Beardo, Olivia, AR Academy, Clairol amongst others who presented their latest products and techniques. The show brought together professionals from salons, spas and parlours and regional distributors from across Kolkata, Assam, Bhubaneswar, Ranchi, Patna, North-East India and internationally from Bangladesh and Bhutan and connected them with national distributors and manufacturers of leading cosmetic and wellness products. Next on the Professional Beauty India circuit is Delhi. The show will be conducted in the city from June 4th to 5th and will see over 300+ leading international and local brands exhibit their products and innovations at the show, making this the biggest display of beauty and wellness products in North India.
Fashion / Innovation
Future of demins
Arvind Mills unveiled its GRAVITY collection with an impressive fashion show. Path-breaking technologies in denim were the mainstay of the event. — By Rohini Lall
GRAVITY, a collection by Arvind Mills, is inspired by the most powerful force on the planet. Developed along with INVISTA, one of the world’s largest integrated producers of fibres, the collection was launched at Arvind FESTIVE 2018 show. The event also became the launchpad for futuristic denim technology brands such as E-Indigo, IKAT DENIM, BOOMERANG™ 360*, BOOMERANG™ BOUNCE, CHROME CORD and HYBRID CHINOS. Invista brought to the table technologies of Coolmax and Ecomade. Moving away from regular woven-knit and minor stretch denims, the focus of the R&D team at Arvind is to create a denim that moulds as per your shape and bounces back, thus imitating the boomerang. Aamir Akhtar, CEO, Denims, Arvind Ltd said, “Arvind limited is taking steps for leveraging innovative technologies to create the best fabrics across performance, fashion and functionality. We are constantly pushing our limits to redefine denims every season. It is our endeavour to bring customers the best products that are aesthetically elevated, technologically innovative, and most importantly, sustainable.” Other innovations in the range include the sustainable dyeing technology of E-Indigo and IKAT DENIM that combines the weaving technique to achieve controlled patterns. The show also had an Indigo Art Centre that gave the visitors a sneak peek into the ‘indigo inspired lifestyle’.
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Boyz 2 Men Vol. II - 2018
releasing this
summer Book your copis now e-mail: harvinder@beauteespace.net Contact: Harvinder Solanki - +91 - 9999949106
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Posting on 12th and 13th of every month. Total pages: 72