Beauty Launchpad India, August 2019

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August 2019 www.beauteespace.net #beautylaunchpadindia @BeautyLaunchpadIND

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August 2019 www.beauteespace.net #beautylaunchpadIND @BeautyLaunchpadIND

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Tips to Toes

Nail Care in India

Blend Into

Perfection

Godrej Pro Colour Play Trends 2019

www.matrixprofessional.in ~

/matrixindia

@matrix

When using the system of shampoo, conditioner and serum vs. a non-conditioning shampoo.

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Editor In Chief & Publisher Ritoo Jhha

EDITORIAL

i

Features Editor Isha Gakhar Editorial Coordinator Rakhi Jerly

COnTRIbuTORs Meher Castelino

as see it!

ART Designer Raghab Panda MEDIA & EvEnTs Marketing Executive K. Nanda Kumar (South) Marketing & Distribution Consultant Kaushik Karmakar (East) Distribution Real Fortune Life Marketing and Services (East) GM. Finance & Administration Ashish Jha Administrative Exective Harvinder Solanki Legal & Corporate Affairs Atul Jha (Manu Law Associates)

Dear Friends We are excited to bring you this edition, at a time when India looks hopefully as our youngsters go to World Skills, Kazan. Kudos to Beauty & Wellness Skill Council and all mentors who have selflessly stood up to train these young professionals in Hairdressing and skin aesthetics.

Our Cover Story however brings the focus on the Nail Grooming industry in India that is on a steady growth curve and pioneers foresee major expansion on the back of quality education and increased business opportunities.

We also bring you insights into the salon industry from crucial concerns like Manpower & Attrition, to holding exclusive conversation with Dheeraj Kohli - a rising star in men’s hairstyling, and featuring runway-inspired collection by Gourav Bhardwaj. Our special feature on Women Achievers continues, with an interview with Masaba Gupta adding to the inspiration.

With a fresh edition of Salon Management Congress Mumbai, just round the corner, we are excited to bring you more news, views, and trends from the Indian as well as global beauty market.

Godrej Pro again impresses with a fresh new hair colour collection.

Do keep us posted and follow us on social media .

Now get our digital copies straight to your message inbox!!

Happy Reading!

Ritoo Jhha, Editor in Chief @beautycaravan

@rjhha

@ritoojhha

Finance & HR Consultant Sarwar Raza (Legislegal)

bEAuTé EspACE MEDIA pvT LTD New Delhi | A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110 048, India. Tel: +91 11 4132 4010 Mumbai | 71, Ganga Tower, A wing, 202, 2nd Floor, Tilaknagar, Mumbai - 400089, Maharashtra, India, Mobile: +91 9619544787 Chandigarh | The Pioneer, SCO 61,1st Floor,Sector-20-C, Dakshin Marg, Chandigarh-160020, India Ph: 0172-4603847, 08427011004 www.beauteespace.net

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Alyson Osterman

Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed in Print Works, C-94, Okhla Phase-1, New Delhi-110020, India and Published at Beauté Espace Media Pvt Ltd. A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110048.

Editor: Ritoo Jhha.

Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 914062042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

CONTENTS Off the Shelf 34 Skincare 35

Beauty Beauty Block: Find out What’s New and Raging on the Beauty Block!

Bleaching Myths Busted India Couture Week: Hair & Make-up RoundUp

Special Feature 38

Of Captain Marvels & Wonder Women

On The Cover

Runway Report 36

Godrej Pro

Regulars News Updates 12 Event 16

Quick Updates on What’s Happening in the World of Beauty London to Host Europe India Beauty Summit

Business Preview 42

Beauty Business in Focus @ SMC Mumbai ‘19

In Focus 44

Tips to Toes of Nail Care in India

Industry Watch 49 Event 50 Interview 52

Salon Industry Vs Manpower & Attrition All Eyes on PB Mumbai 2019 Musings with Masaba

Hair Preview 18

Hair at this Moment: Get All the Latest Updates of Hair Industry!

Solution 20

Fear No Frizz

Cover Feature 22 Lookbook 26

Blended to Perfection Minimal Elegance

Care 29

Straight & Strong with OleoShape

Tête-à-Tête 30

Styled with Passion & Dedication

Care 32

All You Need is Argan

Masterclass 53

Hindi Supplement

GLOBAL NEWS

Now

EWS Quick updates on what’s happening in the world of beauty l’oréal In Fast CoMpanY’s Inaugural lIst oF 50 Best worKplaCes For Innovators

L’Oréal has been featured in Fast Company’s inaugural ‘Best Workplaces for Innovators’ list that honours businesses and organizations demonstrating a deep commitment to innovation at all levels.

Created by Fast Company in partnership with Accenture, the publication’s debut list showcases 50 companies from a variety of industries, including biotech, consumer packaged goods, financial services, cybersecurity, and engineering. Working together, Fast Company editors and Accenture researchers scored 362 applications, and a panel of eight eminent judges reviewed and endorsed the top 50 from around the world.

“Innovation has fueled our business for more than 100 years,” said Frédéric Rozé, President and CEO of L’Oréal USA. “To respond to the rapid transformations in our industry and meet our ambition to be the worldwide leader in beauty technology and sustainability, we will rely on our culture of innovation and entrepreneurship to help us continually evolve. This recognition is a tribute to our passionate and creative employees who dedicate themselves every day to creating the future of beauty.”

Kenneth Cole IntroduCes new Men’s FragranCe ManKInd legaCY MANKIND LEGACY brings an exciting edge to the MANKIND collection with a combination of citrus and icy aromatic notes of sage that offers a lively freshness and surge of energy. Comforting rosemary follows, imparting a feeling of well-being. Warm, reassuring notes of vetiver and Amyris create a long-lasting scent that asserts confidence.

“The inspiration to create this fragrance came from the notion that legacy-building is not about what we might achieve one day, it’s about what we can accomplish every day,” says Kenneth Cole, Chairman and Chief Creative Officer at Kenneth Cole Productions, Inc. “I believe that we live in a complicated world with increasing possibilities, and as more and more people determine their purpose and realize their potential, the more meaningful it all becomes.”

Cole partnered with perfumer Stephen Nilsen to develop the new fragrance. Nilsen states, “While the finely crafted scent fits the Kenneth Cole brand legacy of impeccable grooming, it is the emotional legacy we impart that I wanted to capture in a scent.”

12 Beauty Launchpad India | 08.19

pat MCgrath laBs launCh new CaMpaIgn - sKIn FetIsh Skin Fetish: Sublime Perfection - the latest marketing campaign by Pat McGrath Labs, features a new cast of McGrath Muses through the iconic lens of legendary photographer and director, Steven Meisel.

Sonjdra Deluxe, Damian Hurley, Violet Chachki, Zhengyang Zhang, Shanelle Nyasiase, Blesnya Mihner, and Primose Archer are the faces of the makeup brand’s new campaign showcasing its long-awaited foundation launch, offering a customizable system of Primer, Foundation, and Powder. ‘Pat McGrath Labs Skin Fetish: Sublime Perfection The System’ is available at patmcgrath.com and sephora.com.

“To realize a campaign with Steven Meisel is a monumental moment – and an incredible visual culmination of my body of work. To have Meisel’s fierce and disruptive aesthetic, eye for fresh talent, and a prolific, unparalleled approach to beauty is a dream come true. It is an honour and a privilege to introduce my first foundation skin system to the world via a campaign by the legendary Steven Meisel. Working with our amazing cast including Sonjdra, Damian, Violet, Zheng, Shanelle, Blesnya and Primose, has been simply magical and made this set so fun and easy – being surrounded by a luminary lineup of divine beauties who are McGrath Muses,” said McGrath.

MAGIK MASQUE

& Brightening Masque Watch clogged pores visibly diminish over time with this purifying charcoal mask, made with Charcoal extracts. Our formula helps absorb excess oil and works to draw out surface dirt and debris that may contribute to the appearance of enlarged pores, for a more refined skin texture.

INDIAN NEWS

maison d’ auraine mark 5 years in india The luxury and premium beauty brand, Maison D’ Auraine, recently celebrated its successful completion of five years in India, with a grand affair at ITC Maurya Hotel, New Delhi. The evening commenced with the launch announcement of Project ‘Green Salon’

by Maison D’ Auraine. The initiative with a motive to ‘Think Green, Act Green”, introduces sustainability and eco-friendly business models for all global beauty brands and salons across the country.

Guests at the event included founders of top salons chains in the country. With Project Green Salon, the organisation aims to set up a green infrastructure in every functional salon in the country, with the use of biodegradable and environmentally friendly products. It also focuses on waste management techniques.

The evening also featured a ramp show showcasing the vision of renowned hairstylist and Maison D’ Auraine’s brand ambassador, Marcello Pedrozo. With the theme ‘Future Of Hair’, the styles depicted futuristic hair trends created using sustainable products.

The event concluded with a few words from Maison D’ Auraine Founder and Managing Director, Arpit Jain. He said, “Our planet is suffering from an enormous amount of non-biodegradable waste, oceans are filled with an endless amount of plastic and our aquatic species and planet as a whole is dying. Being a part of the salon industry for the past 5 years, at Maison D’Auraine we feel the need to take responsibility and act as an eye-opener to awaken the industry and encourage the installation of eco-friendly infrastructure.”

BoBBi Brown Launches ‘confident Beauty’ campaign To magnify its original ethos of celebrating individual beauty and women empowerment, Bobbi Brown Cosmetics has launched their latest promotional campaign – “Confident Beauty”. Through the campaign, the brand’s celebrity spokeswomen – Indian actress Tara Sutaria, American actresses Yara Shahidi and Elizabeth Olsen, and Chinese actress NiNi – will share their “beauty truths” to inspire women across the world.

“In a world where we constantly strive for perfection, Bobbi Brown Cosmetics empowers real women by embracing and enhancing their individual beauty. It’s surreal to be a part of the brand and makes me proud that it holds the same values that I believe in,” says Indian actress, dancer, and singer, Tara Sutaria.

“Remaining true to our brand’s essence, each of these powerhouse women is emblematic of the modern Bobbi Brown consumer – confident, individually beautiful, and defining success on their terms,” says Sandra Main, President Bobbi Brown Cosmetics.

The campaign will hero the brand’s Skin Long-Wear Weightless Foundation which will have 12 new shades, catering to a much wider range of global skin tones.

In celebration of the Confident Beauty campaign, Bobbi Brown Cosmetics also launched The Pretty Powerful Fund on International Women’s Day with $400,000 going to charities that reinforce the Fund’s mission of supporting the creation of new possibilities for women and girls.

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green initiatives for nikhiL sharma hairdressing Nikhil Sharma Hairdressing (NSH) is a newly launched Boutique Salon in Gurgaon. Founded by acclaimed hairstylist Nikhil Sharma, who has an experience of 16 years in the beauty and wellness industry. The brand believes in leaving zero carbon footprints on the environment, hence claims to work with natural products, which are not only gentle on hair but the environment too. The salon has also adapted other eco-friendly initiatives such as generating only e-receipts that are shared on clients’ registered contact numbers to save paper.

Beauty Seminar

Pixi By Petra Strand Launched in india The London-based beauty brand, Pixi was recently introduced in India with an intimate launch party at Olive Bar & Kitchen with media and influencers in attendance. Created by make-up artist Petra Strand, the brand claims to create innovative formulations that are infused with botanicals and beneficial ingredients. Pixi is said to offer multitasking, flawfixing, youth-enhancing products for women on-the-go with no time to spare.

“It’s been 20 years since I’ve created this brand and every time we launch and expand our consumer audience, it fills me up with the utmost level of excitement. India is a market that I’m thrilled to be finally tapping into on account of their vigorous consumption of all things beauty and cosmetics. I’m looking forward to seeing where this journey takes Pixi, Petra Strand commented at the event.

AIHBA and VCare recently held a 1-day beauty seminar at Chennai Trade Centre, where 2 Guinness World Records were attempted on the same day, with 2476 participants.

1 - Largest skincare at a single venue 2 - Largest sun sunscreen application Carolin Praba was awarded the world record certificate in the presence of beauty professionals from across southern India.

The event was witnessed by AIHBA Delhi President Dr Sangeetha Chauhan and Senior Tamil Nadu Beautician Dr Prema Narasimhan, along with Muthulakshmi - President, AIHBA - TN, Neeta Parekh Joint Secretary, AIHBA - Rajasthan, and Tapti Sinha - President, AIHBA - Kolkata.

novage ecoLLagen WrinkLe PoWer By orifLame The direct-selling Swedish beauty brand, Oriflame has launched their NovAge Ecollagen Wrinkle Power range that claims up to 49% instant and long-term wrinkle reduction. The range is said to contain low molecular weight Hyaluronic Acid and Patented Tri-Peptide technology. It also claims to be enriched with Edelweiss plant stem cell extract along with SPF 30 and Pollution Protect technology that helps prevent further wrinkles

dermaPurity Launch in neW deLhi Integrated skin and hair care centre, DermaPurity recently launched their first clinic in GK 1, New Delhi. The facility claims to offer the latest technology, multiple treatment rooms, a dedicated service room with advanced cool-sculpting machinery, an MD ELITE machine for hydra facials, and Soprano Titanium machine.

revyve cLinique announce aSSociation With viora Life Revyve Clinic headed by Dr Sandeep Babbar (MD – Dermatology, Venereology & Leprosy, MBBS) has announced their association with global brand Viora at a recently held Doctors’ Conclave at Radisson Blu, Faridabad. The clinic will now offer an array of non-invasive skin tightening and body contouring treatments through Viora’s FDA and CE approved V10 system.

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News / Event

London to Host

EuropeIndia Beauty Summit The 2-day Europe India Beauty Summit welcomes beauty business leaders, entrepreneurs, and policymakers from India and the European Union.

S

cheduled to be held on October 17-18, 2019, the Europe India Beauty Summit (EICBI) welcomes beauty business leaders, entrepreneurs, and policymakers from India and the European Union. Organised by Europe India Centre for Business & Industry (EICBI) and supported by delivery partner Sivaleen Inc, the summit aims to bring together leading beauty brands as well as disruptive beauty tech startups to shape the future of beauty sector in the EU-India corridor. The Summit will include discussions and interactions at the British Parliament and other locations in London on Day 1 and organise an industrial visit on Day 2. Beauty Launchpad India is a media partner of the event.

Insufficient engagement between beauty sector leaders in the EU and India is one of the major reasons that let Sujit and his team to conceptualise the Europe India Beauty Summit. Through their interaction with several organisations, EICBI found that this was not a sector of interest for trade/government bodies and others promoting business opportunities in UK-India-EU corridor. The research also revealed that beauty and personal care products category in India has crossed US$400 million in internet sales, with the Indian herbal cosmetic industry expected to reach INR316 billion in 2022. Besides, the Global interest in Ayurveda and the expected growth of the natural and organic cosmetic market to US$23.6 billion by 2025 globally, provides tremendous opportunities for Indian cosmetics brands to tap opportunities in the EU market.

EICBI and its associated organisation - British South India Council of Commerce - has been playing a key role in promoting EU India relations during this decade through 21 major business summits at the British Parliament in London and two at the European Parliament in Brussels.

These summits have successfully engaged 3150 stakeholders in the EU-India corridor including Members of Parliament from India/UK/EU, policy leaders, bureaucrats, and business leaders amongst others. About 325 speakers have shared their expertise and 2100 companies have participated in the activities too.

India’s cosmetic industry is growing twice as fast as markets in the US & Europe.

Various reports have suggested that despite being the fastest growing cosmetic market, half of India’s population remains untapped.Through this summit, we aim to provide Indian and EU beauty business leaders access to connections, financing, resources, and strategic insight they need to grow their business in India and the EU.The goal of the summit is to inspire beauty business leaders from the EU and India about the potential of EU-India relations for a deeper commercial relationship in the beauty sector,” — Sujit S Nair, Chairman - EICBI. 16 Beauty Launchpad India | 08.19

HAIR

ERIC FISHER SALON/ACADEMY, WICHITA, KS; PHOTOGRAPHER; ERIC FISHER; WARDROBE STYLIST: ERIC FISHER; MAKE-UP ARTIST: ABRIAL MILLER

Hair / Preview

Hair

TIGI Copyright SOS Extreme Recovery Treatment

What’s new in ad hair-town? Re ore! on to know m

w o n d n a Here

Kérastase Introduces a Beauty Sleep Serum For Hair Kérastase has entered a new category with their latest launch – Nutritive 8H Magic Night Serum – that claims to be the first-ever beauty sleep serum for hair. Suitable for all hair types, the serum is said to contain Iris root extract and a blend of 5 vitamins that progressively nourish hair over a period of 8 hours to reverse the daytime nutrient loss while sealing cuticles with a satiny finish.

Along with overnight nourishment and hydration, the Nutritive 8H Magic Night Serum also claims to make hair more manageable with easy de-tangling in the morning. The Kérastase night serum is said to work best at night because there is sufficient time for the product ingredients to work while you sleep. Additionally, there are no environmental aggressors like exposure to sunlight and no negative external influences during night time.

It is recommended to massage 1-3 pumps of the product from root to end and leave it in before going to bed, every night. It is expected not to leave any residue on the pillow while giving your hair a calming fragrance and shine.

Price `3,500.

18 Beauty Launchpad India | 08.19

#Whatcanyoudoin5minutes - the new TIGI Copyright SOS Extreme Recovery Treatment promises to restore your hair with its virgin strength in just five minutes. This expert treatment system from TIGI’s Copyright Care range is created to understand individual hair concerns and accordingly, repair, reconstruct as well as replenish your hair with a year’s worth of protein.

It is said to contain the Marine Protein Complex that penetrates the hair fibre right at the core.

TIGI Copyright Care SOS Extreme Recovery Treatment claims to be clinically proven to repair hair’s internal damage while providing resilience. The product is said to contain 100x more Keratin than just shampoo and conditioner. It also contains black rice, Marine Collagen Amino Acids, and Elastin.

When paired with TIGI Copyright Repair Shampoo and Conditioner, the Extreme Recovery treatment is expected to be the ultimate damage repair your hair needs. It can be used before or after a bleaching or colouring service or any heat or styling service to reduce the level of damage during the process.

BBLUNT’s Heat Protection Hair Mist BBLUNT Hot Shot - Heat Protection Hair Mist claims to shield the hair from damage caused by heat styling tools such as straighteners, blow dryers, curling rods, etc.

The mist is enriched with moisture locking Provitamin B5 & Grape Seed Oil and is specially crafted for Indian hair. Spray evenly from root to ends on towel dried hair or lightly spritz on dry hair before using a blow dryer, iron or tong. Avoid spraying in the eye or face, on broken skin, cuts, bruises, burns, etc. Price: `550 for 150ml.

Olivia Garden Presents Silk Cut 5.75 The professional cutting shears are ideal for hairstylists and barbers. Hand honed convex blades with an ultra-sharp edge promised to give effortless cuts. The reinforced steel alloy provides extra strength, and the shears come with an ergonomic handle design that gives optimal finger rest positions.

It has comfort offset handle with special thumb curvature that keeps the hand relaxed in a natural open position. It also has an adjustable leaf spring tension with dial markings for extra precision, along with a silicone silencer.

Marketed and distributed by Esskay Beauty Resources in India, the shears are priced at `1,500.

Hair Care Range By Kaya Clinics Kaya Clinics has introduced Kaya Hair Naturals – a daily use hair care regime that is expected to restore natural scalp health by soothing and hydrating it and thereby giving healthy-looking beautiful hair.

The range claims to be enriched with a Natural Complex of Black Pepper & Inga Alba bark extracts, which rebalances the scalp, soothes & nourishes it, to improve overall hair health and radiance. The products are said to have a unique pH-balanced formula with no Sulfates, Silicones & Parabens – thus, making the range extremely gentle to maintain natural scalp health.

Kaya Hair Naturals range include three products that are vital to daily hair care regimen – Kaya Hair Naturals Balancing Cleanser (`990), Kaya Hair Naturals Soothing Conditioning Gel (`1,090), and Kaya Hair Naturals Scalp Detoxifying Tonic(`799).

Pantene’s Advanced Hairfall Solution Pantene has launched its new Advanced Hairfall Solution that promises to be the ultimate answer to one of biggest hair concerns.

In their a quest to unravel ingredients that get women closer to their dream of beautiful, glossy hair without the worry of hair fall, Pantene scientists found their inspiration at a hidden village in South West China were the Yao women maintained 17ft long Rapunzel-Esque hair. The secret was Fermented Rice Water that the women prepared and treated their hair with. This ancient ingredient containing 8 amino acids and vitamins was infused with Pantene’s Patented Pro-Vitamin science to create the haircare brand’s latest launch.

The brand has also introduced the new Pantene Open Hair Miracle as part of their Advanced Hairfall Solution range. The new range will continue to include variants such as Pantene Hairfall Control, Pantene Silky Smooth, Pantene Total Damage Care, Pantene Long Black and Pantene Lively Clean. The products are available across stores in India and on E-Commerce platforms like Amazon, Nykaa at a price of `115 for the shampoo, `180 for the conditioner and `190 for Pantene Open Hair Miracle.

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Hair / Solution

Fear

No Frizz

20  Beauty Launchpad india | 08.19

With Matrix Biolage SmoothProof BioSpa - the in-salon service professionally formulated for smooth frizz-free hair.

E

ven as the monsoon breeze calms down the heat, our hair tends to go in an unruly mood. Frizzcontrol is the ultimate challenge for hair during the rainy season and often forces women to tuck away their tresses in a bun or ponytail.

Biolage, from the house of Matrix, prides itself on the amalgamation of nature with modern technology to create gentle, high-performance formulas. Inspired by the goodness of nature, this range includes 4 variants which take care of everyday hair concerns. These are formulated with powerful ingredients like Aloe Vera, Camellia flower, Orchid and Olive Oil that combat and provide a solution for all your hair and scalp needs. To fight your monsoon hair woes, Biolage presents BioSpa - a collection of in-salon hair treatments that resolves your daily hair concerns and helps you flaunt gorgeous hair.

This salon-exclusive service also uses the Biolage masque that replenishes deeply and makes the hair look healthier and feel softer instantly.

BIOLAGE SMOOTHPROOF - A PERFECT FIX FOR FRIZZY HAIR

When exposed to high levels of humidity, hair absorbs water from the air, causing the cuticle to swell, rise and become tough, thereby creating frizz. Biolage which aims to provide a fix for frizzy hair offers the SmoothProof range.

Infused with the goodness of the water-resistant Camellia flower, SmoothProof BioSpa is an exclusive in-salon treatment that encapsulates hair and aligns the cuticles to help lock out moisture for total frizz control and

smoothness. The breakthrough formula promises smooth frizz-free hair for up to 72 hours*!

TAkE THE FREEdOM FROM FRIZZ CHALLEnGE

After an overwhelmingly positive response in January, MATrIx is back with the ‘Freedom from Frizz’ challenge for hairdressers. Designed to reassure the promise of SmoothProof BioSpa range, the challenge aims to give women the confidence to untie and flaunt their beautiful hair, without the fear of frizz.

TO TAkE PART In THE CHALLEnGE:

• Hairdressers can encourage clients at the salon to try the SmoothProof BioSpa treatment for frizz-free hair • Post the service, clients can #daretountie their hair, while the hairdressers click pictures, make boomerangs, or record videos revealing the smooth, manageable results of the SmoothProof BioSpa • The hairdressers can then share these photos/videos or boomerangs on Facebook with Go ahead and a caption on why they love the take part in the SmoothProof range Freedom from • Make sure to tag Matrix and Frizz challenge. the salon, with the hashtags #freedomfromfrizz and Help your clients #daretountie, on the post #daretountie • The most creative entries will their hair! be featured on Matrix’s official Facebook page.

“MATRIX has always believed in innovating and developing products to cater to a wide variety of hair concerns. People no longer need to fret in humid weather, SmoothProof is the solution to all hair woes this season. Freedom from Frizz is a great initiative by MATRIX, wherein hairdressers can empower their clients with the confidence to free their hair from frizz by providing the best in class solution.”

— Melroy Dickson, General Manager - Education, Matrix india *When using the system of SmoothProof shampoo, conditioner and serum vs non-conditioning shampoo.

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COVER FEATURE

Blended t o

Perfection Godrej Professional Colour Play Trends 2019 presents three exciting edgy looks created by the brand’s education and technical ambassadors – Asha Hariharan, Sylvia Chen and Ryan D’Rozario. Created using the globally-trending technique of blending, each look has been customized for commercial wearability in the Indian market.

P

ersonalities come in all shapes, sizes and… colours! The Godrej Professional Colour Play Trends 2019 celebrates this variety of personalities. To offer the widest possible range of hair colour options to the clients, the trend collection – Blend In to Stand Out – has three looks each on a different palette. Each of the looks is crafted using a globally-trending hair colouring technique based on blending hair colours for a seamless amalgamation of shades from the Godrej Professional palette. The brand’s education and technical ambassadors – Asha Hariharan, Sylvia Chen and Ryan D’Rozario - are the brains behind the three wearable looks, customised for the Indian clientele.

PRODUCTS USED: Colour Play by Godrej Professional, a range of high-lift colours to create the bold yet playful looks. Colour Play range is crafted using an oil-infused technology which enriches the hair while depositing beautiful, intense crème colour that is longlasting. Since this range is specially created for Indian hair, the colour delivery and retention is exceptional even on dark hair.

RECREATE THE LOOkS: The looks are typically dark at the roots and lighter towards the ends. It is important to create the perfect gradient so that the new growth blends into the hair colour without looking patchy or requiring touch up. This works very well with the Indian clientele, who are not regular with salon appointments, as the hair colours remain fuss-free even as they grow out.

A/W COmPATIBLE: These looks are trendy all-year-round. They are crafted to ensure that choices exist between the bold and edgy as well as subtle and mysterious. Just select the look that best suits your personality and Blend in to Stand Out.

“The Peek-a-boo Ruby is for all the flirty, mysterious and bold women out there. The inspiration stems from a deep-rooted insight that many women are hesitant to get their hair coloured globally, for the first time. This colour, as the name suggests, provides people with just the right amount of colour, allowing you to enjoy the plum tints whilst embracing your natural mane. You can either flaunt it with an out of the bed look or go sleek with a high ponytail.”— Sylvia Chen, Technical Ambassador, Godrej Professional 22 Beauty Launchpad India | 08.19

The Peek-a-boo Ruby by Sylvia is a fun look for people who want a hair colour but don’t want to commit to an ‘all-over’! As the name suggests, it is created with the deep, vibrant red shades from Colour Play – Red Passion and Cherry Red, along with the No-Ammonia pre-lightener and No-Ammonia Shades 6.62, 5.62 and 4.20.

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The Tiger Eye Bronze by Ryan

is a perfect blend of India’s favourite shades – browns, golds and coppers, created using the Colour Play shades Hazel Gold and Molten Gold with the new No-Ammonia pre-lightener and No-Ammonia Shade 6.34.

“For all those fierce hearts, the Tiger Eye Bronze is the look for you!

It is a perfect amalgamation of copper, hazel and gold hues, taking your classic browns a notch up. This is best suited for Indian hair to add dimensions. The keyword here is precision and using a simple yet creative technique that literally involves painting the hair delicately.

The end result is hair filled with colour and full of movement and volume. The look can be sported on open as well as tied hair.”

— Ryan D’rozario, Technical Ambassador, Godrej Professional 24 Beauty Launchpad India | 08.19

“The Balayage Gold Ash is for all those fashion-forward individuals seeking a stylish yet edgy look. The balayage technique is very versatile and suited for both straight and wavy hair. The complete look is crafted using sun-kissed shades that feel natural and blend easily as hair grows longer, making it a viable option for all those women who prefer low maintenance colour.

The rationale is to add movement to the strands, subtly highlighting the face structure.”

— Asha Hariharan, Education Ambassador, Godrej Professional

“As individualism booms, people have become more open to experimenting with different cuts and colours that appeal to them. Styling your blunt lobs, soft waves or overgrown bangs to make them look au naturel and embracing natural movement is in.

Hair colours are looked upon as a great accessory to add that extra dimension to one’s overall appearance. The latest hair colour technique that everyone is hooked onto ‘blending’ which helps achieve seamless colour without visible demarcations. Our latest collection of Godrej Professional’s Colour Play looks showcases just this!”

— Heena Dalvi - National Technical Head, Godrej Professional

The Balayage Gold Ash by Asha is an edgy combination of ash and gold created using Molten Gold and Caramel from the Colour Play palette with the new No-Ammonia pre-lightener as well as No-Ammonia Shades 5.1 and 1.

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Hair / Lookbook

Minimal

Elegance

Gourav Bhardwaj presents a selection of simply sophisticated hair looks to entice the love for minimal elegance. Luxe creativity reined into ordinary styles that give hair an extraordinary demeanour. High-fashion style statements made with the subtle art of clean finish, comfortable forms, and indulgent styling.

Hair: Gourav Bhardwaj Make-up and Photography: Vidhi Bagtharia 08.19

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Hair / Care

Straight & Strong with

OleoShape Enriched with nourishing oils, L’Oréal Professionnel X-Tenso Oleoshape reinvents the in-salon permanent straightening experience.

A

breakthrough formulation that provides intense care while transforming even the most resistant hair, X-Tenso Oleoshape from L’Oréal Professionnel is the in-salon hair straightening service you have been waiting for.

The powerful THIO COMPLEX in X-Tenso Oleoshape has been developed with a low-odour innovation, to provide an improved experience for hairdressers as well as consumers. It reduces frizz in wavy to curly hair and when combined with OIL TRIO and cationic actives, nourishes and strengthens the hair fibre too. Available in two variants – Resistant and Extra-Resistant, the X-Tenso Oleoshape straightening services have been created for a sensorial experience like no other. The result - hair that is beautifully straight and incredibly sleek.

This salon-only hair straightening service makes no compromises on hair health or style.

No Compromise on Nutrition and Care: Powered by THIO Complex for a pleasant low-odour experience and enriched with OIL TRIO – a blend of sweet almond, cottonseed and rice oils – salon straightening services with X-Tenso Oleoshape visibly improves hair quality for a more nourished fibre with incredible shine.

No Compromise on Protection and Strength: X-Tenso Oleoshape services combined with SMARTBOND – the breakthrough bond reconstructing system from L’Oréal Professionnel, ensures that the hair is well protected and strengthened too.

No Compromise on Hair Colour: For that perfect makeover, experience X-Tenso Oleoshape with Dia Richesse & Dialight – the ammonia-free, tone-on-tone colour service – on the very same day.

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Hair / Tête-à-Tête

St yled wit h

Passion & Dedication From a struggling stylists’ assistant to the creative artist that he is today, Dheeraj Kohli has had an exciting journey with his hairstyling career so far. He says his humble struggles, in the beginning, has only made him stronger and advise the next generation of stylists to keep faith in their passion too. Isha Gakhar spoke to this rising star in men’s styling about his career evolution so far — from the inspiration to experience, achievements and more.

Can you take us through your professional Journey in Hairdressing?

I was born and brought up in Chandigarh, where both my father and grandfather pursued the same profession. Though I have always looked up to my father, I never visited his barbershop or tried to learn the skill from him while growing up, as I was more interested in sports. I got interested in hairdressing during my college days and decided to join BBlunt Academy in Mumbai.

After completing their 6-month Diploma course, I was offered a job as an assistant at BBlunt’s Mumbai salon. Later, they opened an outlet in Delhi and I moved here. As an assistant to stylists, my hairdressing journey was extremely demanding for 6 months — we had to be on the floor throughout the day. However, it also gave me a chance to practice on real models at BBlunt Fastrack Academy — so, it was more like an internship. Later, I worked as a Junior Stylist as well as a Creative Stylist at BBlunt, where I spent 5 years. Then, I moved to LOOKS Salons where I have been working for the past 4 years.

How have you transformed yourself, along with the evolving industry?

When I first moved to Mumbai, I was clueless about hairdressing. Even the comb and scissors that hairdressers use were different from what I have seen my father use at his barbershop. Not just the equipment, even the styles preferred by clients were different in Mumbai. I had never seen people go for short hair, back home. The hairdressing industry has come a long way from traditional barbershops and I had so much to learn.

In Mumbai, people prefer to keep hair more natural and when I moved to Delhi, I realised it was the opposite here. Clients weren’t after just a hair cut; they wanted to completely transform their hair. Initially, I did not know how to handle such clients but eventually learnt how to guide them through the process for ideal results.

Now, people across the country are ready to experiment more than ever before, especially since the last 5 to 6 years. They want cut, colour and style — even seniors like to keeping it trendy. India is certainly on the right track to keep up with global styles — we even won the second runner-up position at the L’Oréal Professionnel Color Trophy, recently.

Where do you seek and find inspiration?

Dheeraj Kohli Creative Director & National Educator LOOKS Salon & Academy 30 Beauty Launchpad India | 08.19

Social media. Almost all the top hairdressers, from anywhere in the world, are on Instagram and there’s a ton of material to take inspiration from. I am a keen follower of Aalim Hakim, Adhuna Bhabani, Avan Contractor, Walter Deoraj, Deepak Jalhan, Laurent Decreton and more.

What are your achievements in this career, so far?

Whatever I have mastered on the floor, I consider an achievement. I have also been attending workshops by L’Oréal, BBlunt, and a few international artists. My biggest achievement so far would be making it to the finale of IHA Color Trophy in 2014-15.

I had just signed up for the experience, but our photo entry got selected into the Top 8 in Men’s Category and then I was announced as the North Regional Winner.

At the finale, we recreated the same look and made it to the first runner-up position.

What are the latest trends you have noticed among clients?

Short hair and textured lobs are very much in favour these days. In colour, ash blonde is in trend. The preference is definitely for natural effortless styling with minimal blowdrying and less maintenance.

Most clients come with references, however, they need to realise that not all

styles can work well for everyone. What they see on the model/celebrity may not look the same on their hair owing to differences in hair type, texture, etc.

How has been your experience in the hair industry, so far?

I am definitely enjoying my professional journey and is absolutely dedicated to my work. I have come a long way from earning a 6K stipend for really tough

work. But my initial struggles have definitely kept me grounded — I have always been respectful towards my seniors and passionate about learning from them. Nowadays, it is sad to see some beginners going after money only, without any passion or dedication towards their work. That was not the case with me — I was patient while I was being shown the ropes and now, I have the best rewards to show for it.

Stick to your passion, dedication, loyalty, and commitment. If your basics are strong, you can master anything.And, do not be afraid to make mistakes — instead, learn from them and improve yourself. Finally, take up a career in hairdressing only if you are really interested in it.

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Hair / Care

Argan All You Need is

S

earching for the secret to beautiful hair? According to ancient Indian health and beauty practices, oiling the hair and scalp with precious natural oils guarantees shine and strength. With more and more people discovering this secret, the search engines online are buzzing with tips and tricks on how to infuse natural oils into routine haircare - but with changing times, you need more than a grandmothers’ home remedy to battle the stress of modernday challenges.

Mythic oil brings combines the power of natural precious oils with advanced research to bring together

Learn the ancient secret to beautiful hair - natural precious oils that nourish and condition your tresses for a healthy shine.

Experience the power of Argan with the Mythic Oil Range of in-salon and at-home rituals. ancient beauty secrets and cuttingedge technology. Above all, it contains the ultimate beauty ingredient — Argan Oil. Known as ‘liquid gold’, this precious oil extracted from the legendary Moroccan Argan tree is considered a symbol of life. Presenting the perfect balance between nutrition, protection, shine, and lightness, Mythic Oil has become the most loved brand that offers the best of nature and science — an invitation to a royal journey, both in a salon and at home.

In-Salon Hair Ritual: Inspired by the ancient Grecian tradition of coating the body and hair with oils, this new Argan Oil Hair Ritual is the hairdressers’ secret for nourishment and replenishment. Highly concentrated in fairly traded Argan oil and infused with almond oil, the newly launched Mythic Oil Crème Universelle leaves a nourished feel with smoothened hair fibres. Give your clients 96 hours of volume control with just a 30-minutes long Express Argan Ritual.

At-Home Hair Care: Extend your clients’ royal hair care at home with the newly launched Mythic Oil Huile Originale! Enriched with Argan oil, Huile Originale provides 48 hours humidity and frizz protection.* and heat-protection up to 230°C. Depending on hair density, guide your clients to dispense 1-2 pumps on to their hands and apply it to dry/damp hair before styling it any way they want. *Instrumental test vs. non-conditioning shampoo.

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Florencia taylor, london, on; photographer: paula tizzard; wardrobe stylist: julie vriesinga

Beauty

Beauty / Off the Shelf

Casmara Eye Correct is a gel-based treatment that claims to improve dark circles, eye bags, and wrinkles near the eyes.

The unisex formula is suitable for all ages. Apart from reducing wrinkles, it is also expected to firm the eye area, increases elasticity, and improve puffiness by providing a nourishing effect on skin. The product, marketed and distributed by Esskay Beauty Resources in India, is priced at `2,200.

KiKo miLano introduces Beyond Limits On The Go Primer and Highlighter with a launch campaign inspired

by Climbing World Champion Sasha DiGiulian. Priced at `790, the Beyond Limits On The Go Primer available in a mini stick format is ideal for camouflaging blemishes and suitable for all skin types. The Beyond Limits On The Go Highlighter is available in 3 shades and is priced at `890. The products are said to be dermatologically and ophthalmologically tested.

Beauty

Block Find out what’s new and raging on the beauty block!

sugar Cosmetics has launched its ultra-luxe Mettle range of lipsticks — available in liquid and matte variants. Inspired by and crafted for women who prove their mettle and get things done, the collection comes in 22 shades with an intense budgefree colour & nourishing formula that promises an ultra-smooth lightweight finish. Available at `1,099 for 3.5g of the matte lipstick and `1,199 for 7ml of the liquid lip colour.

34 Beauty Launchpad India | 08.19

The LuxaDerme Brightening Bio Cellulose Face Sheet Mask claims to be formulated with potent brightening ingredients such as Arbutin and Niacinamide along with botanical extracts like Bearberry, Green Tea and Mulberry. Its 3-dimensional nano-fiber structure is said to cling to your face perfectly like a second skin imparting all its vital nutrients and essence, thereby, keeping it well hydrated and radiant.

Beauty / Skincare

Bleaching Myths

Busted

Cheryl’s Cosmeceuticals National Education Manager Gunjan Jain separates facts from fiction to relieve all your doubts about bleaching skin.

W

ith the tempting promise of beautiful skin, men and women of all ages are attracted to bleaching their skin. However, despite the popularity of various bleaching creams and treatments that promise glowing results, some apprehension remains - courtesy myths and misconceptions surrounding skin bleaching treatments. It’s time to bust them all - says Gunjan Jain, National Education Manager, Cheryl’s Cosmeceuticals.

Cheryl’s Cosmeceuticals is dedicated to providing safe and effective solutions for different skin problems. Every treatment and product is designed to prevent future problems and provide healthy, even, glowing skin. For bleaching concerns, we are proud to offer our revolutionary bleaching product OxyDerm, which is inbuilt with a unique cosmeceuticals formula that hydrates the skin and prevents premature ageing!”

— Gunjan Jain, National Education Manager, Cheryl’s Cosmeceuticals

Myth 1- Bleaching products are harmful While it is true that a lot of skin bleaching creams have side effects and can be harmful - the same cannot be said about all the products.

Myth 2- Bleaching is not suitable for sensitive skin Sensitive skin requires special care and one must be careful while selecting any product or treatments. Not all creams are the same, it is important to understand and research about the product before using them. Factors like skin type and suitability are key to selecting the right product. If the bleaching product is made with ingredients that are suitable for sensitive skin, it is then safe to use.

Myth 3- All bleaching products cause dry skin It is often believed that bleaching causes the skin to dry and lose moisture. It may be true depending on the ingredients that are in the product. A bleach with beneficial ingredients can help retain the moisture and save one from dry skin.

Myth 4- Bleach causes skin irritation and redness Improper bleaching and not following the correct protocol can lead to skin irritation and

redness. Thus, it is advised to always use bleaching products under the expert care of a professional.

Myth 5- Bleach causes pigmentation Contrary to the belief, bleaching helps in the reduction of pigmentation, blemishes and tan. Additionally, following a correct home care regime after bleaching ensures longlasting results.

OXYDERM BLEACH TO THE RESCUE A unique cosmeceutical formula that hydrates the skin and prevents premature ageing, Cheryl’s OxyDerm bleach is the solution that will bust all the myths and gives you perfect results.

Inbuilt with special soothing ingredients like aloe vera, fennel seed extracts and hyaluronic acid, OxyDerm bleach ensures it only reacts on the hair and not the skin, while providing essential hydration and protection. The powerful ingredients along with the anti-oxidants and anti-irritants in this bleach shield skin from all reactions.

OxyDerm bleach is also powered with the pollution cutter technology that brilliantly defies pollution, removes excessive oil and

dirt revealing a radiant glow. The bleach is suitable for sensitive skin.

It comes in two variants – OxyDerm and OxyDerm Gold, which is formulated with gold collagen peptides that fight the signs of premature ageing.

3-STEpS TO BEAUTiFUL SkiN 1 - Pre-bleach that prepares the skin 2 - Bleach that works only on the target area 3 - Post-bleach to add radiance For optimal and safe results, always opt for a bleaching service at a salon under the guidance of an expert.

*The OxyDerm service is available exclusively at all Cheryl’s salons and can be clubbed with facials and skin treatments.

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Beauty / Runway Report

India Couture Week

Hair & Make-up RoundUp New Delhi witnessed yet another sparkling display of India’s affinity for luxurious fashion with the latest edition of FDCI India Couture Week held at Taj Palace, Chanakyapuri. The country’s top couturiers were as usual on top of their game and delivered a spectacular show over five days that defined the aesthetic mood for modern-day bridal and occasion wear.

Gaurav Gupta

Falguni Shane Peacock

SKIN: STUDIO PREP + STUDIO STUDIO

CHEEK CREAM STUDIO EXTRA

EYES: RETRO RETRO EYESHA EYESHA EXTRA

BROW: EYESHA

A

s glossy as Indian couture design can be, this year we noticed a refreshing restraint in all things that sparkle. The glimmer and glamour were never lacking, but the ensembles on-ramp exuded an effortless classic elegance that was pleasant to the eyes.

The theme extended to hair and make-up too — with clean skin, glowing naturally and just hints of shimmer on eyes and up the cheekbones.

BACKSTAGE BEAUTY With MAC Cosmetics as the official makeup partner of the event, Sonic Sarwate (MAC Global Artist) and Navneet Josan (MAC National Artist) helmed the responsibility for setting hair and make36 Beauty Launchpad India | 08.19

Suneet Varma

SKIN: STUDIO MOISTURE CREAM PREP + PRIME NATURAL RADIANCE STUDIO FIX FLUID SPF 15 FOUNDATION STUDIO FIX 24 HOURS MOOTH WEAR CONCEALER MINERALIZE SKINFINISH POWDER CHEEKS: STUDIO FIX SCULPT AND SHAPE CONTOUR PALETTE POWDER BLUSH: PINCH O’ PEACH EXTRA DIMENSION SKINFINISH TRIOS: GALAXY GLOW EYES: EYE SHADOW: TEXTURE DAZZLESHADOW LIQUID: FLASH & DASH IN EXTREME DIMENSION 3D BLACK LASH MASCARA BROWS: SHAPE & SHADE BROW TINT CLEAR BROW SET LIPS: LIP PENCIL: DERVISH SATIN LIPSTICK: BRAVE LIP GLASS: CLEAR

Reynu Taandon

@MACCOSMETICSINDIA #MACatICW2019 #MACBacksatge

Amit Aggarwal

Face Charts & Beauty Shots : MAC Cosmetics; Runway Shots: India Couture Week

— By Rakhi Jerly

LIPS: LIP PEN MATTE

@MACC

#MACA

SKIN: STUDIO MOISTURE CREAM PREP + PRIME NATURAL RADIANCE STUDIO FIX FLUID SPF 15 FOUNDATION STUDIO FIX 24-HOUR SMOOTH WEAR CONCEALER STUDIO FIX POWDER CHEEKS: STUDIO FIX SCULPT AND SHAPE CONTOUR PALETTE POWDER BLUSH: FLEUR POWER HYPER REAL GLOW PALETTE EYES: EYE SHADOW: TEXTURE DAZZLE SHADOW LIQUID: EVERYDAY IS SUNSHINE BROWS: SHAPE + SHADE BROW TINT BROW SET: CLEAR LIPS: LIP PENCIL: BEET LIPMIX: FUCHSIA

Rahul Mishra

@MACCOSMETICSINDIA #MACatICW2019 #MACBacksatge

SKIN: PREP + PRIME FIX+ STUDIO MOISTURE CREAM STUDIO FIX FLUID SPF 15 FOUNDATION STUDIO FIX 24 HOURS SMOOTH WEAR CONCEALER STUDIO FIX POWDER PLUS FOUNDATION CHEEKS: STUDIO FIX SCULPT AND CONTOUR PALETTE HYPER REAL GLOW HIGHLIGHTER PALETTE POWDER BLUSH: GINGERLY

Tarun Tahiliani

EYES: RETRO MATTE LIQUID LIPCOLOUR: BURNT SPICE EYE SHADOW: STAR VIOLET EYE SHADOW: SKETCH LASH NO. 36 IN EXTREME DIMENSION LASH MASCARA LIPS: LIP PENCIL: SOAR MATTE LIPSTICK: MEHR MATTE LISPTICK: VELVET TEDDY

Suneet Varma

@MACCOSMETICSINDIA #MACatICW2019 #MACBacksatge

SKIN: PRPE + PRIME FIX+ STUDIO MOISTURE CREAM STUDIO FIX FLUID SPF 15 FOUNDA STUDIO FIX POWDER PLUS FOUN

CHEEKS: STUDIO FIX SCULPT AND SHAPE C POWDER BLUSH: FLEUR POWER HYPER REAL GLOW PALETTE EYES: LIP PENCIL: SOAR GLITTER: ROSE GLITTER: GOLD GLITTER: REFLECTS PINK BODY: STROBE CREAM HYPER REAL GLOW PALETTE

Pankaj and Nidhi

LIPS: LIP PENCIL: SOAR MATTE LIPSTICK: PINK PLAID CLEAR LIP GLASS

up trends on the ramp, in sync with the designers’ vision. From Pankaj and Nidhi on Day 1 to Tarun Tahiliani at the Grand Finale, the year’s natural and #MACBACKSTA wearable trends were evident in the models’ styling — seamlessly allowing#MACAT1CW2019 the outfits to get all that deserved attention. @MACCOSMETICSINDIA

Pankaj & Nidhi

Gaurav Gupta

SKIN: PREP + PRIME FIX+ STUDIO MOISTURE CREAM STUDIO FIX FLUID SPF 15 FOUNDATION STUDIO FIX 24 HOURS SMOOTH WEAR CONCEALER STUDIO FIX POWDER PLUS FOUNDATION CHEEKS: STUDIO FIX SCULPT AND CONTOUR PALETTE HYPER REAL GLOW HIGHLIGHTER PALETTE POWDER BLUSH: FLEUR POWER EYES: EYE SHADOW X 9: BURGUNDY TIMES NINE PRO LONGWEAR FLUIDLINE: BLACKTRACK LASH NO. 36 IN EXTREME DIMENSION LASH MASCARA LIPS: LIP PENCIL: SOAR POWDER KISS LIPSTICK: SULTRINESS

Sulakshana Monga

@MACCOSMETICSINDIA #MACatICW2019 #MACBacksatge

HAUTE HAIR Ponytails and smoothed-back hair in varying styles were favourites in the hair department, while flowers and jewelled trinkets played the role of accessories perfectly. Suneet Varma presented the models with graceful halos of baby’s breath peaking from behind their heads while sparkling crystals were seen woven into the updos on Falguni Shane Peacock models. Many celebrity showstoppers including Kriti Sanon and Sara Ali Khan wore their gorgeous locks open in natural waves too.

TOP TAKEAWAYS The bold red statement lips were the popular makeup trend — and soft pastel hues with subtle warm highlighters on the cheek. Glitter was used — but carefully — on the eyes or as a shimmering lip stain to stand in perfect contrast to the naturally glowing dewy skin. The blushed cheeks with a golden glow were prominent on Sulakshana Monga models, while Shyamal and Bhumika models had a sparkle of glitter on the inner corners of the eyes.

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SPECIAL FEATURE

Of

Captain

&Wonder Marvels

Women Three amazing women from different professions share their thoughts on goals, feminism, and beauty.

— By Meher Castelino

Namrata Shetty Model and entrepreneur Namrata Shetty is a top model by profession and an entrepreneur involved in her family business of industrial catering. During her 10 years in Mumbai, Namrata has walked the ramp at nearly every leading fashion week for designers such as Vikram Phadnis, JJ Valaya, Swapnil Shinde and Rocky S, to name a few.

2019 Goals: The fashion industry has made me what I am today. So definitely, I am not going to leave the camera and the limelight. My focus in 2019 will be on bagging bigger companies for catering contracts and expanding my family business. I have always advised people to have an alternate source of income. Moreover, taking practical decisions is more important for stability and peace in life.

Feminism to me: Feminism now is so over exaggerated that it is losing its value. We need to understand the real definition before taking undue advantage to demean it.

In earlier days, women were given only “duties” to fulfill.

Feminism is all about giving equal “rights” along with those duties, which by default are the responsibilities for a woman.

The ideology of the “rights” here is having equal opportunities, liberties and the recognition of the dynamics brought to the table irrespective of the gender.

Cult ProduCts: Because of my South Indian genes, thankfully, I don’t have to care much. But BBlunt hair care products have done wonders to preserve the natural luster and strengthened my hair. Clinique and Kama Ayurveda products have made me more comfortable in my own skin.

38 Beauty Launchpad India | 08.19

How do you perceive beauty for a woman of 2019?

In the present world, the beauty of a woman is not just limited to having a pretty face and good body. It’s also about coming across as a strong personality with independent thought processes and the way those thoughts are put forth to the people around. I believe, the trait of striking a balance while multitasking, which is inborn in every woman, is what makes her more appealing.

Nonetheless, every woman is beautiful in her own way and will always be.”

Mahima Sayani Multi-designer boutique owner Mahima Sayani has been a fashion entrepreneur for eight years and runs a chain of high-end boutiques called HUE FASHIONSS in Mumbai. She operates 4 Designer Stores and a Luxury Salon, retailing over 150 designers. Mahima is also a Chartered Accountant and studied Fashion Merchandising at the London College of Fashion. She offers a platform for upcoming designers to open their boutiques in collaboration with her brand.

2019 Goals: My biggest goal for 2019 would be to become better at balancing life and work. However, I would also like to take larger risks by focusing on challenging, unique, and long-term projects with a vision on various lifestyle products and services, which will take the brand to the next level and discover more potential, personally and professionally.

Feminism to me: Being a feminist doesn’t mean you are against men. To me, being a feminist means you respect women in the same way that you respect men. It means that nobody is on a pedestal, and everybody is equal. To me, being a feminist is about respect, equality, and recognition.

Cult ProduCts: It has to be Bobbi Brown for me; the brand has grown with the unique products they make to suit all types of skin. For a healthy hair regime I use KT Professional, a brand, which focuses solely on Vegan Hair care products that are not tested on animals and are completely chemical free.

How do you perceive beauty for a woman of 2019?

The truth is, society has created a characteristic image of what beauty is.

Our self-concept should never be defined by social prescriptions of beauty or other people’s perception of us.We must understand that beauty is more than skin deep. Beauty extends beyond our pigmentation and curvaceous anatomies.

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SPECIAL FEATURE

Tasneem Merchant Sustainable Garment Designer and Educator In a career spanning 20 years, Tasneem has been a Textile Researcher (CIRCOT), Designer, Educator (NIFT), Fashion Consultant of a Prêt brand (Sepia) and Creative Director of her Signature Label (Tasneem Merchant). Through her showcases at the International Conference of Natural Fibres, the World Conference on Technologies for Prosperity, and different Fashion Weeks, she has been striving to utilize her creative and organizational abilities to develop an innovative approach in the fast growing competitive field of fashion, so as to meet the challenges of today and tomorrow.

2019 Goals: Our design studio strives to achieve alternatives to natural fibres, namely re-cycled banana pseudo stem. In the spinning process alone, over 2 lakh jobs can be generated for conversion of the yarn. This will not only provide a stable source of income but also create a realm of fabric production that is both unique and environmentally conscious.

Feminism to me: Feminism to me is about Women Empowerment. Helping women grow and recognizing the intrinsic value of a woman is the core means to achieving equality. Every woman must feel comfortable in her own skin and no one has the right to judge a woman for her dressing style. Women Achievers who exude glamour and confidence are the perfect muse for my designs.

Cult ProduCts: Kerastase shampoo and conditioner are “must haves” as well as Acai oil to keep the frizz out of my hair. I Swear by M.A.C. foundation for dry skin and since my eyes are very sensitive, Kajal and eyeliner is strictly M.A.C or Chambor. I prefer a moisturizing lip balm in favour of a lipstick.

40 Beauty Launchpad India | 08.19

How do you perceive beauty for a woman of 2019?

To me, the Beauty of a Woman is purity of Heart and Soul. Her personality, intelligence, grace, politeness, charisma, integrity, congruence and elegance sets her miles apart over outer beauty. In the field of fashion, we are shattering stereotypes with models that defy the conventional norms of beauty and have embraced their imperfections.”

NIKHIL SHARMA HAIRDRESSING, GURGAON

BUSINESS

Business / Preview

Beauty Business in Focus @ SMC Mumbai ‘19

Mumbai is all set to host the 5th Edition of Salon Management Congress.

Co-conducted by Professional Beauty India and Beauté Espace Media, the trade event will be held on September 16-17, 2019 at Bombay Exhibition Centre.

A

platform to bring forth raging issues, provide workable solutions, identify trends and support them with expert analysis - Salon Management Congress (SMC) held on the sidelines of Professional Beauty India Expo, has managed to bring the who’s who of India’s vast and fast-growing beauty and salon industry under one roof. Having successfully concluded four knowledge-packed editions in the past years — 2 in Mumbai and

Govind Shrikhande

Mentor, EX Customer Care Associate & Managing Director, Shoppers Stop Ltd.

Avni Amlani International Skin Expert and Consultant

Natasha Naegamvala

Director, Nalini of Nalini & Yasmin Salon

Ojas Rajani Celebrity Make-up artist & Hairstylist & Founder, Rajani Hair & Makeup Academy

Samir Srivastava

CEO, Jean Claude Biguine Salon & Spa

Sukirti Patnaik

Founder & Managing Director, Indulge the Salon

2 in New Delhi — SMC has reached out to hundreds of delegates networking with over 90 prestigious speakers and panellists.

The event agenda features a wide variety of significant subjects such as the art of creating strong profitable identities, secret ingredients to creating a flexible financial plan, impact of product and brand mix on salon business, brand building and marketing, to list a few. Some of the prominent speakers include:

Pushkaraj Shenai CEO, Lakmé Lever

Kapil Sharma

Founder & Creative Director, Kapil’s Salon & Academy

Vipul Chudasama

Director, Vipul Chudasama Salon & Academy

Spoorthy Shetty CEO, BBlunt

CK Kumaravel

CEO & Co-founder, Naturals Salon

Rayed MerchantD

Director, Beauty Palace

Register now for a privileged spot at the two-days of action-packed sessions and workshops. For early bird offers, please log on to www.beauteespace.net 42 Beauty Launchpad India | 08.19

Glimpses from Previous Editions (2017 - 2019)

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Business / In Focus

f o s e o T o t s p Ti

e r a C l Nai in India Training is the key to survive in the industry—the pioneers’ advice to aspiring nail businesses and technicians resound the importance of education. The right products and techniques ensure growth in the right direction and that is the only way to keep India’s nail industry on track to success. — By Isha Gakhar

M

saRah NguyeN

44 Beauty Launchpad India | 08.19

arket researchers like Technavio and Research Nester had recently highlighted India as the one to watch among emerging nail care markets in the world.

Though its growth curve is yet to catch up with India’s rapidly advancing hair, make-up, or skincare segments, the country’s nail industry paints a promising picture with more and more nailonly salons and nail stations at salons sprouting up earnestly— both in the big metros and Tier 2 cities. International nail brands are also making more frequent trips to the sub-continent, where consumer awareness has seen exponential growth since the advent of social media in ordinary life.

The rise has begun, the experts agree — but now, they foresee the need to encourage efforts towards making sure that the supply meets demand.

The major area of concern seems to be formal nail education — in the absence of proper academies and training institutes, the majority of nail technicians in India are either self-taught or consider it a ‘side-business’.

Beauty Launchpad spoke to industry pioneers, to understand more about the ups and downs in the current structure of nail segment in India.

Gurpreet Seble President & Founder Nail Spa India

How have the Indian consumers helped drive the nail industry, as compared to global markets?

What is the brand’s vision for 2019?

A lot has happened since I introduced nails in India, in 2004. Awareness is spreading with seminars, workshops, Look ‘n Learn sessions and so much more to build the industry further. Innovation has always been my focus, not only in technology and products but also business aspects that will spurt the growth. We launched Caliente, a Natural Nail Strengthening System for those who don’t want extensions to enjoy high-end nail art. Also. in the pipeline is a new advanced gel technology that will expedite the extension process to shorten service time and thus facilitate catering to more clients at the same time.

How many Nail Technicians/Artists have you trained, so far?

Almost 5000

What are the in-demand nail products/techniques/ colours, currently?

Some colors are constant like nudes and reds but there’s a huge palette that keeps changing seasonally. Bridal and festive seasons demand vibrant colours. Caliente, Natural Nail Strengthening System, is in great demand.

What are your insights on India’s current nail industry?

Nail Industry in India is at an exponential point and the demand exceeds supply. Growth is happening in all metros and tier II cities.

How has India’s Nail Industry evolved and where do you expect to see it in the next few years?

The change is apparent because awareness has made a big difference. Women are getting more services and while some are also taking it up as entrepreneurs.

Indian women are aware and connected to international trends and designs, however, we see a lot more demand for nail art. Veteran industries in North America and Europe have classic French and Nudes as their mainstay, while India is taking the lead in Art.

How is the Indian beauty industry handling education and training for nail services?

I trained the first Nail Tech in 2004 and since then it’s been an ongoing practice at NSG. The Academy was launched in 2005 with a regular stream of graduates who are top nail artists today. We have almost 5000 graduates who are employed in the nail industry. We are the only Nail Academy offering VTCT accreditation and written the Nail Technician courses at BWSSC (Beauty & Wellness Sector Skill Council).

How can we ensure better growth prospects for the nail industry in India?

We need a benchmark to follow international curriculums and best practices. Education in the name of Nail Technology has been diluted to teach mostly artwork; they’re not job-ready. At NSG, we guarantee employment to every graduate. Entrepreneurs come for Technical & Business training and launch their nail bars pan-India.

Tips for new nail bars and aspiring nail professionals?

Nails is the fastest-growing category in the Beauty Industry. Nail bars are mushrooming everywhere. As an entrepreneur, I suggest you employ technicians from recognized Nail Academies and use good and safe products. Cheap chemicals can cause challenges.

Those looking at a career in the Nail Industry should research a good training Academy with excellent track records. Find out how many of their students have been trained and employed immediately. This is proof of a good education institute.

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Business / In Focus

What is the brand’s vision for 2019?

To expand our educational firm to multiple cities in India. We are opening our training academy in Kolkata and Bangalore, by september 2019. and hopefully, by December, we will enter gujarat & hyderabad as well.

How many Nail Technicians/Artists have you trained, so far?

R Nail Lounge has trained more than 10,000 students across India, till now.

What are the in-demand nail products/techniques/ colours, currently?

In techniques, Poly gel and Fibre glass extensions, aqua Ink Polish art, and Nail sculptures are trending, while colours like nudes, neons, and pastels are the current favourites.

saRah NguyeN

What are your insights on India’s current nail industry?

In India, Nails have brought a new kind of Revolution in the Beauty Industry. People are now aware of how nail art and grooming can be a career prospect for those who want to do something other than hair, skin care or make-up. Being a creative skill that requires the right understanding of techniques, aspirants are investing more in education and training too. apart from salons, the spa and wellness industry has also opened doors to the nail segment in its service category.

How has India’s Nail Industry evolved and where do you expect to see it in the next few years?

When we started in this industry, the brand had to struggle a lot to spread awareness and instill confidence in the clients to take up this business.

But with time, we started receiving

positive responses where people are taking the initiative to seek out knowledge about the nail grooming business.

I believe that, nowadays, Nail services are considered a premium category, but in the coming few years, it will grow even further to be a part of the lifestyle as more and more people accept the industry.

How is the Indian beauty industry handling education and training for nail services? as our industry is known for glamour, every day there is something new added. We need to have the same rate of growth in education as well so that aspiring nail technicians are aware of the right techniques and products to use for different needs. Nowadays, online platforms facilitate students to update themselves easily, especially through social media. however, this wouldn’t give them 100% guidance and hence, it is important to enroll in a formal training academy.

How can we ensure better growth prospects for the nail industry in India?

The most important thing to do is change the attitude towards working in the nail grooming industry. It’s often misunderstood as a really easy job — however, without enough practice and the right training, technicians can easily make a mess of their services for real clients and end up quitting the profession. What nail artists and technicians need to understand is that, as with every other beauty service, nail services needs skilled hands and knowledge too. good customer service at the very beginning of your career will always help to build a strong clientele in the long-run.

DIpIka parIhar Global Educator & Director, R Nail Lounge

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Tips for new nail bars and aspiring nail professionals?

Firstly, get the right education before you begin to offer your services to clients. even after so much of awareness, we still find people who invest in unskilled staff, without proper infrastructure, business management plans or the right service menu. It is extremely important to understand the significance of proper knowledge.

What is the brand’s vision for 2019?

It’s been almost 9 years since I launched Cuccio in India and we have seen tremendous growth in the nail industry since then. People are now very open to the idea of getting nails done and as a result, Nail salons and Nail services in salons have remarkably picked up. My vision is to now contribute to the digital growth of the Nail Industry in India. along with that, we are working on some new innovative products which reduce the time and effort of the nail techs.

How many Nail Technicians/Artists have you trained, so far?

We have trained over 4000 nail techs — the highest any nail brand has achieved so far in India.

ShIvanI Sharma Managing Director Lure Nails & Spa Solutions

What are the in-demand nail products/techniques/ colours, currently?

Nudes, neons and tropical colours are here to stay.

What are your insights on India’s current nail industry?

India is finally seeing a growth in the professional Nail sector. More and more entrepreneurs are investing in nail business and salon owners are also finally forthcoming in realizing the importance of nail segment in their salons.

How has India’s Nail Industry evolved and where do w expect to see it in the next few years?

Over the last 5 years, professional nail awareness has increased tremendously. Tier II & III cities are also showing a great amount of interest in the Nail Business. The growth has been slow but constant. however, India has a long way to go considering the size of the country; some areas and states still have to be tapped and educated. The industry should and definitely, would show a great amount of growth in the coming 3 years.

How have the Indian consumers helped drive the nail industry, as compared to global markets? social media continues to play a very important role in the rise of awareness and experimental curiosity among consumers. Facebook and Instagram, especially, have played an instrumental role in bringing forth the willingness to try out new looks and the importance of overall grooming of an individual. and because of this, international trends are also being accepted in the Indian market. India may have been slow initially, but it has shown tremendous speed in terms of adapting international trends and awareness. I would say India has a long way to go as a country in terms of nail service consumers and providers, but it’s catching up rapidly.

How is the Indian beauty industry handling education and training for nail services?

This is one area that still needs qualitative competence.

Formal education is still a cause of concern as Nail education is still brand specific and not enough independent qualified trainers are there to cater to education in the nail segment.

How can we ensure better growth prospects for the nail industry in India?

More and more academies need to come forward and create nail professionals by having formal courses at their facilities. Nail career as a profession needs to be accepted rather than just as a hobby or a part-time work. Brands also need to focus more on proper education rather than just giving basic training to sell their products.

We at Lure had made it our mission to educate more and more people on formal Nail education of International standards and we continue to do so. We were the first company to create a large team of trainers and educators across the country to promote Nail education.

Tips for new nail bars and aspiring nail professionals?

Nail Bars must acquire professional training before opening.

They must realize that the key to success is not just cheap product and services but the quality of services that they offer. They also must realize the importance of good brands and health effects of Nail Products which they can only determine once they are themselves formally trained.

For budding Nail Professionals, again I would say that the importance of getting formal qualitative training is extremely important. so, I would urge them to go to qualified institutes to study nails rather than looking for cheap hobby courses.

The practice is the key to perfection, so spend your time and money at dedicated nail institutes rather than joining a multi-purpose beauty academy. Nail techs have a bright future, as the industry will continue to grow and will require quality in terms of manpower and brands.

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Business / Market Analysis

The Professional Nail Care Outlook

The nail market, like other beauty categories, is seeing an increasing trend towards the natural as much as innovation in packaging and delivery mechanism.

The CBD (Cannabidiol) trend is also emerging in this segment, as per Kline research.

N

ail polishes and gels are the two-leading categories collectively accounting for approximately 80% of the global professional nail care market sales in 2018, finds the professional nail Care: Global market Brief report by Kline. While nail polishes continues to be the leading category, gels are experiencing a major slowdown—registering the least growth in 2018. Nail polishes, gels, and care products have all lost market share to the rapidly expanding nail enhancements category in 2018. Nail polishes finally seem to be on the road to recovery with a sales gain across all regions, except for North america, where the category continues to lose sales.

North america and europe continue to be the two-leading regions, collectively representing approximately 70% of market 48 Beauty Launchpad India | 08.19

sales in 2018. among the major regions, asia-Pacific experiences the strongest growth, at almost 8%, driven by niche and developing markets, such as australia, India, singapore, and hong Kong.

While some rooted trends, such as the uprise of polygels and the move toward natural and organic formulations, make further inroads, the professional nail care market continues to witness new trends in 2019. They include innovation in traditional hard gels with new packaging and application formats, along with the onset of CBD. The polygels segment continues to witness new entrants, such as the NsI Balance LeD/uV PolyPaste range in four shades and the Ikon and IQ Nails’ Polytek Polymer gel in eight shades.

Demand for natural and organic

products continues to gain momentum in the professional nail care market, as consumers in general become more conscious of the beauty products they use on their skin. Light elegance introduces its first all-natural spa line—Q&Lu spa essentials—infused with bamboo. entity Beauty introduces the argan Oil collection, featuring five sKus: cuticle drops, body oil spray, massage butter, lotion, and a gel scrub. salt of the earth’s 2019 spring and summer collection, comprised of four sKus, is formulated with green tea lemongrass. simply Pure Cosmetics introduces the gel-Off express, which removes gel polish within five minutes without the need for cotton, foil, or scraping and is a faster and healthier alternative to acetone. after a few lackluster years in the traditional hard gels segment, innovation has come in the form of a new packaging and delivery format for the product type. In 2019, young Nails introduces the synergy gel Precision applicator.

The product line, available in four shades, allows for the hard gel to be dispensed directly onto the nail from the tube. along the same lines, Cuccio introduces its existing T3 LeD/uV gel in a controlled tube for ease of application.

The CBD trend is entering the professional nail care arena as well, with salons and nail bars beginning to offer CBD-based nail services.

Topical application of CBD helps alleviate pain and muscle soreness and promotes relaxation. Commonly used CBD brands in salons and nail bars include Kush Queen and siskiyou sungrown.

Source: Post by Vera Sandarova, Kline & Kline Professional Nail Care: Global Market Brief

Business / Industry Watch

Salon Industry Vs Manpower & Attrition

The salon industry in India is under severe stress on the issue of manpower.

This is not just faux pas but an established fact. — By Kaushik Karmakar

*AS PER A REPORT IN NEWS TOdAy - MAy 19, 2019

T

he Indian salon industry is expected to be valued at a staggering $190 billion by the year 2024, with a growth forecast of 15% to 20% year on year* — India has never seen it so good and the icing on the cake is that, this is an iceberg industry segment with only a small portion of the mass jutting out, while the remaining lies submerged beyond our vision.

It’s definitely good news for entrepreneurs, experts, employees and investors; however, the basic factor needs deeper introspection.

The salon sector is not only service-driven like any other segment in the beauty industry but also totally manpower-driven too. Exemplary customer satisfaction comes from trained hairstylists, beauticians, makeup artists, and therapists. Along with the increasing propensity to spend on looking and feeling good, customers are more aware of services and brands to know the exact benefits of using a particular label at the salon. But the trust factor still lies on the tried & tested hands and recommendations of the professionals who serve on the floor. An empathetic understanding of the customer’s need, a thorough consultation, a splendid service, and proper follow-ups, cement the faith of the customer permanently on the service provider.

In India, attrition in the salon and spa industry is very high. Retaining the right manpower has been a serious challenge for salon entrepreneurs — at times for trivial reasons such as pay packages or disciplinary issues. The workforce in this industry generally hails from the weaker section of the society where the majority are school dropouts due to financial constraints. They start off early as helpers in a salon and slowly learn to hold the scissors from hairdressers and later on, pick up the skills by assisting an expert. Through rigorous trial and error, they come to a level of competency as a barber or a junior hairstylist. Once they start getting a decent pay package comprising of salary and commissions, it is easy for some to slip into self-imposed overconfidence followed by ego at the workplace. This phenomenon usually creeps in once they develope a client base of their own. What follows is the saga of a hop, skip and jump from one salon to another in pursuit of better packages and facilities. Poaching is also rampant and unabashed, with complete disregard to professional ethics and allegiance.

The salon and spa industry in India has no set guidelines and strictures, thereby making it by far the most unorganized sector in India. Most of the workforce do not have any

documents or salary slips and the employment arrangement mostly revolves around word of mouth rules laid down by the employer.

Neither do they have any employee benefits, designated leave or other essential elements governed under the union labour laws. While in most cases, reimbursements towards salaries and commissions are paid in cash to evade the provisions under shops and establishment act and other laws, there are also instances where there is no fixed salary date and a tendency to stop the full and final settlements even after serving a notice period.

These practices not only make the work environment extremely unprofessional and detrimental to the proper development of this industry but also make way for the exploitation of labour. From the perspectives of the employer, they resort to these practices when an employee decides to stop coming to work a day after receiving the month’s salary, thus establishing a manifestation of insecurities.

A simple example is that when an acclaimed hairdresser moves from one salon to another in the vicinity and takes their loyal customers along, it completely disturbs the revenue stream.

There is also an evolving positive side to this scenario. India is witnessing an influx of major international salon and spa brands, either in the COCO or the FOFO model and they are rewriting the rules of the industry by inducting set patterns, norms, and ethical standards in operation. They are following the international protocol of hiring and retaining manpower, providing upgradation through constant training, developing expertise, nurturing, mentoring, and instilling faith and loyalty in their employees — thereby investing a lot on developing the internal customers to make the external customers happy and satisfied. Some of our best homegrown brands have been smarter to adopt these techniques and a majority of them have been remarkably successful.

On the other hand, the huge opportunities in this sector are slowly attracting college-educated young people, with a passion for the profession.

By far, N.E.India has been the best contributor of good-quality manpower in this salon industry - the main qualifications being basic school education, proficiency in English and a smart, well-groomed disposition. The other parts of the country are seeing a change in mindset and an inclination to join the bandwagon. In the end, what truly needs to be done is a proper consortium focussed on developing standards and education that can catapult the salon and spa industry in India.

The views expressed here are based on the author’s observation and understanding of the actual scenario prevalent in India and do not purport to reflect the opinions or views of Beauty Launchpad IND/ Beauté Espace Media or its employees.

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Business / Event

All Eyes on

PB Mumbai

2019

The 8th edition of the leading B2B event promises to be the biggest show yet with over 16K visitors expected at the Bombay Exhibition Centre on September 17-16, 2019.

A

s the countdown begins for the 8th edition of Professional Beauty Mumbai, the Indian beauty and wellness industry is geared up to come together and forge alliances, witness the latest trends and innovations in products and techniques, strike business deals, and expand their network. Scheduled to be held on September 16-17, 2019 at Bombay Exhibition Centre in Goregaon, this year’s expo promises to be the biggest yet with 16,000+ trade visitors expected to at the venue to interact with more than 500 brands across hair, make-up, skin, and nail categories. The Cosmetic Ingredients and Packaging India (CIPI) - a focused trade show catering to the beauty, cosmetics and personal care ingredients industry, primarily manufacturers and suppliers of raw materials and ingredients - will also be co-located with Professional Beauty Mumbai 2019 show.

Brands from near & far As is the signature style of Professional Beauty, the Mumbai edition will serve as a launchpad for over 50 new products in the professional salon industry. Apart from the best of Indian brands and businesses, the expo is also hosting an international pavilion with brands from across Asia, Europe and the USA - such as Myca Wax - UK, Fitnesswell - Poland, Optimum Beauty International PTE LTD - Singapore, Floractive Professional - Brazil, and ABALASE – Greece, to name a few.

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Live shows to educate & entertain With multiple look-and-learn sessions, the Mumbai Expo will witness around 60 national and international artists showcasing their work on an open and free-for-all platform via two live demo stages — one dedicated for hair and the other for make-up, skin and nail professionals. The brands that will have experts on the demo stages include Andis, Aroma Magic, Berina, CCIGMA, Dyson, Esskay, Ikonic, Kryolan, Lure Nails, Make-Up Studio, Olaplex, PAC, BioSoft, RICA, Serenite, The Body Care, Perron Rigot, Richelon, R Nail, Seasoul, Temptu, WAHL, Mr. Barber, KeHairtherapy, Jaguar, RUSK, Swiss Beauty and many more.

The Nail Fashion Show (NFS) is one of the highlights at this edition and will feature the innovative nail art trends on stage. Banking on the heavy footfalls expected, nail brands will be seen pushing the envelope for this burgeoning segment to help salons understand how to deliver greater margins from nail art and care services. Bluesky, Glam, Cuccio, Ellement Co, and Ola Candy will be some of the brands leading the campaign for nail business at the expo.

insights into saLon Business After its recent success in New Delhi, the Salon Management Congress (SMC) returns to Mumbai with yet another power-packed agenda that captures the soul of the beauty business. Curated and conducted by Beauté Espace Media and Professional Beauty India, SMC is a one-of-its-kind platform for salon owners, franchise partners and salon managers to come together and tackle the challenges of running a salon business.

From understanding the art of creating profitable identities to the secret ingredients in a flexible financial plan and maintaining a booming team of professionals, the topics as vast as the growth potential of salon businesses in India. The two-day conference will be headlined by Spoorthy Shetty, CEOBBlunt; Kapil Sharma, Founder & Creative Director - Kapil’s Salon & Academy; Pushkaraj Shenai, CEO - Lakmé Lever; Radhakrishnan Venkataraman of Play Salon and Rayed Merchant, Director, Beauty Palace, and other renowned names from top branches of the industry.

An amalgamation of trendspotting, networking, education, and more awaits you at the Professional Beauty Mumbai 2019 expo.

MUMBAI BOMBAY EXHIBITION CENTRE 16-17 SEPTEMBER 2019

THE INDUSTRY SHOWAT THE VERY HEART OF THE BEAUTY INDUSTRY

B2B NETWORKING

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Business / Interview

Musings with

Masaba Hot on the heels of her latest collaboration with beauty retailer Nykaa, designer Masaba Gupta reflects on her ideas of beauty, feminism, and more.

— By Isha Gakhar

H

ouse of Masaba — the name carries a distinct identity in the Indian fashion industry with visuals that pop with kitschy themes and bold innovations. With original desi design elements at the heart of her creations, Masaba Gupta has carved this identity with much panache. The mood carries on to her latest collaboration with Nykaa for a range of lipsticks and nail paints that resonates her signature prints and styles on the packaging. Beauty Launchpad sat down for an insightful conversation with this inspiring woman to learn more about her passions.

What inspired you on the collaboration with Nykaa?

The entire journey that I have had as a designer — especially, all the prints that have been a part of my DNA. That’s why the line is so diverse with something for everyone and every kind of skin — which I really wanted to do, because beauty in India almost seems to be reserved for a select few and so, I wanted to be more inclusive. The inspiration was to bring back nostalgia for a lot of people and at the same introduce a dose of freshness.

What’s Beauty?

For me, Beauty is freedom and freedom of choice. I always wonder why people put so much pressure on women — it’s either too much of makeup or too less. Beauty is deciding how you use makeup - whether to cover a flaw or enhance it and just be a better version of yourself.

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What does feminism mean to you?

First and foremost, it means empathy towards men. I am not putting every kind of man into this category just because there used to be a preconceived notion.

Secondly, it means we as women are responsible to make this movement meaningful and not treat it as a chance to make us look like the superior sex. The focus is on being equals and being given a fair chance, as any man.

Do you have any quick fixes — for hair, make-up, or skin?

My main concern is puffiness, so I use a lot of ice on my face, especially if I was on a flight or have had a long day. Secondly, I always use a pointy sponge to de-puff my under eye area. Another quick fix is lots of Vitamin C.

Favourite products?

What’s interesting today is that brands are focussed on skincare versus beauty.

I love Drunk Elephant, Huda Beauty and Ordinary. I am also a huge fan of Kama Ayurveda and Forest Essentials. I love Indian homegrown brands as well and use products from Nykaa’s private label. And for hair, Oribe - coconut-based shampoos and conditioners work best on my curly hair. For lipsticks, Huda, Bobbi Brown, Nykaa’s Matte to Last, Tom Ford and many more — I am truly a make-up hoarder!

Does your profession define beauty and grooming choices?

I think in my profession, I could be an

Be original — there is magic and depth in originality.You will always stand out if you put your own piece of personality into whatever you do.There is no one who can tell your story. opinion leader on many things. So, I that’s the role I would much rather take, than the vanity one. As I have taken that decision, even in my brand campaigns, we use minimal photoshopping and try to enhance flaws by featuring women who are not exactly always perfect by definition.

Imperfection is wonderful and has a lot of charm to it.

What keeps you going?

When I started off, my mother had a big role to play. She is someone who inherently had a very proud kitschy Indian sense of style and I think I have inherited that from her. But the one thing that keeps me going now is the serious need for Indian fashion to first really accept and acknowledge its Indian identity by looking deeper into India for its creations. I also feel that Indian fashion is largely associated with bridal wear, so I want to see more clothes that are global too.

Who are your beauty icons?

My mom. She always insisted that ‘less is more’ and that skin comes first make-up second.

How would you define beauty in women of 2019?

Very unapologetic! Brave and at the same time comfortable in her own skin.

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