Bli december 2015

RNI. NO:.DELENG/2014/56137 DL (S)-17/3468/2014-16

December 2015 ` 100

TAKING

A GOOD LOOK AT

2015!!

Transforming Beauty & Wellness to the next level

|

|

i

Editor In Chief & Publisher Ritoo Jhha Managing Editor Kanishka Ramchandani

as see it!

S

o as we end the year, 2015 has seen the industry upping the ante. The brands seem upbeat about the government’s ‘make in India’ policy with Givaudan setting up a new manufacturing plant in Pune. The issue of registration of imported brands specially the method has been questioned and been a matter of concern.

The salon business however seems to be growing as some brands take to franchising with gusto whilst some others still tread cautiously. The International Yoga Day is indeed a huge step forward to the revival of the ancient science in its own motherland. Some other giant steps worth mentioning would be the takeover of the New Zealand based organic products company by Emami and the strides made in the skill development arena. We see 2016 as being an unprecedented year in the growth of the beauty business in India. We wish you Season’s greetings and a Happy New year!

Ritoo Jhha

Editor in Chief

EDITORIAL Associate Editor Sukriti Shahi CONTRIBUTOR Meher Castelino ART Designer Raghab Panda Design Consultant Kaustubh MEDIA & EVENTS General Manager (West India) Gajender Singh Rawat Sr. Manager (East India) Amitabha Mallik GM. Finance & Administration Ashish Jha Administrative Sr. Executive Vikas Upadhyay Accounts Executive Faisal Khan Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Executive - Circulation & Subscription Prashant Ambadas Sangle Beauté Espace Media Pvt Ltd New Delhi | A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110 048, India. Tel: +91 11 4132 4044/45/49 Mumbai | 405, 4th Floor, Nirma Plaza, Makwana Road, Opp. Antariksh Plaza, Marol Naka, Andheri (E), Mumbai 400059, India Kolkata | Cl 216, Sector 2, Salt Lake City, Kolkata 700 091, India Chandigarh | SCO 47, 1st Floor, Sector 26, Madhya Marg, Chandigarh 160 019, India www.beauteespace.net | www.hairdesignertv.in

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Amy Dodds Associate Publisher Danielle Timsit Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed at Hriday Graphics Pvt. Ltd. Plot No. 174, DSIDC Shed, Okhla Industrial Area, Phase I, New Delhi-110020, India and Published at Beauté Espace Media Pvt Ltd. 1500 B&C, Devika Tower, Nehru Place, New Delhi110019. Editor: Ritoo Jhha.

Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

CONTENTS BEAUTY Preview 48

Beauty Beat: The latest in beauty and skincare offers across shelves

Make-up Mania 50

Party with colours

Fragrance 52

Her secret desires

Ramp Talk 54 Skincare 56

Festive glam Luxury skincare gets berth at science museum!

ON THE COVER

Hair: Michelle Anthony; Photography: Terence Langendoen; Makeup: Bernadette Fisers; Style: Michelle Anthony & Bernadette Fisers; Colourist: Jacqueline Oorloff & Natalie Perera

REGULARS News Now 16 Yearly Roundup 19

Quick updates on what's happening in the world of beauty 2015 the year that was

HAIR Preview 28 Colour 30 Cover Feature 32

This month's smartest hair essentials The new decolouration avatar Blond Studio

by L'Oréal Professionnel!

Muse for many moods

Treatment 40

A hair guide for healthy hair

Style 42

Super styling with style link

Expert Talk 44 Runway Report 36

Connecting with colours Un-ironed maiden

BUSINESS Conversations 58 Matters 60 Fashion Fest 62

Beauty Destination Exploring new avenues Amazon India Fashion Week

Event Review 64

Finesses in fluidity

Event Review 66

The colour show

THE MARINE EXPERTISE FOR A LUMINOUS, SPOTLESS COMPLEXION

TECH DUO GH I H

Pylawhite + Vitamin C

速

PA T E N T E D

Skin lighter & evened out Dark spots reduced Total anti-ageing action

Now available in India with :

Ph:+919167371833 / +919167371835

GLOBAL

NEWS

QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY

WWD BEAUTY INC VISIONARY OF THE YEAR 2015

L’Oreal announced on 11 December that JeanPaul Agon, L’Oreal Group Chairman and Chief Executive Ofcer, has been honoured with the 2015 WWD Beauty Inc Visionary of the Year award in recognition of his enduring leadership of the number one beauty company in the world. Mr. Agon was honoured at an award ceremony held on December 10 in New York.

“I accept this distinction with great joy and share it with the entire L’Oreal family.

More than ever before, my responsibility as CEO is not only to be the ‘pathnder’, but to make sure we are agile and nimble enough to transform as quickly as necessary.

In this fascinating world, speed of transformation is the name of the game.”

L’OREAL PARIS WOMEN OF WORTH AWARDS

L’Oreal Paris honored 10 women pursuing their passions and improving the lives of others through giving back to their communities at the 10th anniversary Women of Worth celebration on 1st December 2015. The company named Schinnell Leake, founder of Extra-Ordinary Birthdays, dedicated to providing homeless children with birthday parties, as the National Honoree of its signature philanthropic program. Former Honoree Lisa Williams received the rst-ever Women of Worth Impact Award in celebration of the 10th anniversary to recognize her continued work in protecting sex trafcking victims. Over the past 10 years, L’Oreal Paris Women of Worth has empowered and honored 100 incredible women tackling some of society›s most pressing issues, transforming tens of thousands of lives. Thought leaders, philanthropists, executives and celebrities gathered at The Pierre in New York City to honor the incredible 2015 Women of Worth Honorees and celebrate their inspiring stories. The event featured special presentations by L›Oreal Paris ambassadors Karlie Kloss, Eva Longoria, Andie MacDowell, Julianne Moore, Aimee Mullins and Freida Pinto. Arianna Hufngton,Hoda Kotb, Mary Alice Stephenson, and 2014 Women of Worth National Honoree Phyllis Sudman also helped to honor this year›s winners.

16

b ea u ty la u n ch p a d | 1 2 .15

OLAY’S NEW CAMPAIGN

According to a recent Olay global survey, eight out of ten women worldwide believe chronological age will continue to become less relevant.

Done in partnership with Survey. com and reaching 6,800 women in 11 countries, the study was designed to capture how women’s attitudes on aging have evolved and ultimately reinforced that women are less limited by what is considered “age appropriate.” Olay’s new Ageless advertising campaign debuted recently, seamlessly combining advances in skin science with insights into how women’s perspectives on aging are evolving. The campaign is igniting conversation on social media, topping the AdAge Top Ten Viral Video list. “We get so many testimonials and photos from longtime Olay users who look astonishingly young,” says Keith. “With this new campaign, we’re tapping into the ‘ultimate beauty victory’ - for a woman’s skin to never give away her true age.”

ORIFLAME’S NEW ORGANISATION

In order to capture efciencies and drive sales in an omni-channel offering, Oriame is forming a new organisation, implementing the following changes: • A global Commercial Division is formed, uniting central functions within sales, marketing and supply chain.

Jesper Martinsson is appointed to lead the newly created division in a capacity of Senior Vice President and Head of Commercial Division and Deputy Chief Executive Ofcer.

• A decentralised Regional Organisation is established, enabling a focused strategy execution, coordinated by the Company’s four Global Business Areas - Latin America; Europe & Africa; CIS and Asia & Turkey. This new split will enable more focus on strategic markets, such as China and India. As from the rst quarter 2016, the new split will be reected in the Group’s nancial reporting.

• Global Manufacturing is separated from the previous Global Operations Division in order to further drive global optimisation, efciencies, and increased volumes.

PASSION PROJECT

This month, we checked in with Matrix Artistic Director Franco Della Grazia and asked about his “Razor’s Edge” Programs of Passion class. For more information, visit mymatrixfamily.com/education/programsofpassion.

Tell us about your class.

The class is a great introduction to razor cutting.

We go through three haircuts: a straight line, graduated bob and short haircut. It’s packed with great information to enable and empower the stylist to use the razor correctly. My approach is very up close and personal, with a lot of information.

What do attendees learn?

Franco Della Grazia The attendees learn the do’s and don’ts of razor cutting and how to do a proper consultation. Students also learn the correct way to use the tool and how to be condent when using the razor. I teach when to use a razor to achieve a look, as well as to texturize hair and alleviate weight.

What is your favorite part of teaching the class?

I love the “aha!” moment when an attendee gets it, because a lot of razor cutting has to do with feeling the hair and weight distribution.

What is the main takeaway you would like students to have?

Stylists can go back to their salons knowing that they have learned something new and can adapt that knowledge to their salon. They will be able to offer their clients something they have not been able to do before, therefore empowering them.

What classes would you like to teach in the future?

I’m preparing a men’s cutting class for 2016 called “Fade to Grey.” We will launch this class at Matrix Destination in Orlando, Florida in January 2016. During Matrix Destination, I will release a new cutting tool that I’m very excited about! I would also like to develop a photographic session class, so stay tuned.

What advice would you give to stylists considering a Passion class?

Go for it. The difference between a good hairdresser and a great hairdresser is knowledge. The more you know, the better you will be. Knowledge is power.

BASF EXPANDS SURFACTANT CAPACITY IN INDONESIA

BASF has completed a surfactant capacity expansion project at its Cimanggis site in Indonesia. The enhancement in supply will allow BASF to better serve the home and personal care industries’ demand in emerging markets.

Additionally, the optimization in infrastructure, processes and services allows BASF to offer customers a constant and reliable supply of products that meet the requirements of the European Federation for Cosmetic Ingredients (EFfCI) guide for Good Manufacturing Practices.

“We have seen robust growth in demand for personal care and home care products in emerging markets in the region. With EFfCI certication, Cimanggis now operates at a world-class standard to meet this demand,” said Srikanth Vaduvur, Vice President, Regional Marketing Management, Care Chemicals Asia Pacic, BASF. “By investing in the development of our production base in Cimanggis, we can ensure reliable supply of world-class, quality products to meet the growing demands of customers in Indonesia and the ASEAN markets,” said CP Chan, President Director, BASF Indonesia.

With the completion of optimization project, Cimmanggis site has newly received Halal certication, which qualied BASF to produce ingredients that are in line with Halal requirements and devoid of contact with any impurity dened by Muslims religious requirement. This helps BASF to better address the needs of customers in Personal & Home Care Industry, which targets the diverse Asian population.

NEW WOOD PACKAGING FOR BOHO

French company Boho Cosmetics has trusted Pujolasos Wood & Pack to launch a new cosmetic natural products line, consisting of makeup, nailpolish and perfumes. This new range created and patented by Boho has been developed by Pujolasos using ash-tree wood & exclusive high technology laser engravings.

The new line can be personalized by the consumers using exchangeable pieces, in line with the latest trends in the world of cosmetics, such as the combination of makeup colors and textures.

Versatility is another one of the essential features the set of pieces that Boho has just launched to the market has. Pujolasos, as global solutions supplier for organic packaging in the premium segment, supports a strong commitment to the environment and offers the maximum quality for its products, developed in its new plant at Sant Pere de Torelló (Barcelona). The rm is PEFC and FSC certied, which guarantees a responsible forest management.

The development, fabrication, decoration, lacquering & assemblage are main parts composing Pujolasos’ plant, which has over 12,000 sqm. b eauty l aun chpad | 12.15

17

INDIA

SWACHCHH BHARAT ABHIYAN WITH ‘PHANKIYE MAT CAMPAIGN’

Dharmender Kumar of UDM events and Entertainment Company announced its participation in ‘Swachchh Bharat Abhiyan’ with ‘Phankiye Mat Campaign.’ To promote this awareness, there was play by Actor PARESH RAWAL on Krishan Vs Kanhaiya reloaded At Siri Fort Auditorium. To create and bring awareness further they were distributing garbage bags to be carried in cars while travelling, to be dropped at proper place particularly only in a Dust Bin. People spotted at the event were Actor Manjot Singh, Priti Jhangiyani, Parveen Dabas and other.

ANTI-AGEING PROGRAM BY DR KUSUM BHALLA FOUNDATION

An interesting program regarding anti-ageing was organised in the memory of Dr Kusum Jolly Bhalla by Dr Kusum Bhalla Foundation on 30th Nov 2015 in Indian International Center at Lodhi Road. Many VIP’s were there and they were very eager to know the formula of how to avoid ageing by Delhi’s leading dermatologist and internationally trained aesthetician and anti-aging expert Dr Deepali Bhardwaj. Dr Deepali Bhardwaj answered public’s non-stop questions. There were more than 300 people and to name a few guests present were Kirron Kher, BP Singh, Ex-Governor Sikkim and Mr Digvijay Singh Ex CM of MP.

LUXURY HUES LAUNCHES ITS ONLINE PORTAL

The Luxury Hues Group, a leading player with various businesses in the luxury space for over the last 6 years has now launched its new innovative venture in India over an e-commerce platform - Luxehues.com. It is an Online Portal exclusively showcasing the Affordable Luxury Brands of International Origin and Indian Designer brands. The brands cut across a varied set of categories including but not limited to Apparels, Watches, Jewellery, Sports Accessories, Footwear, Eyewear, Handbags & Perfumes with focus on European & American Brands and Indian Designers. The Unique Positioning of Luxehues.com allows brands to showcase their products and services exclusively on the platform and provide exciting offers for a limited period of time.

18

b ea u ty la u n ch p a d | 1 2 .15

FIRST CENTRE OF LAKMÉ ACADEMY POWERED BY APTECH OPENS IN AHMEDABAD

Aptech Ltd, a global education and training company, and Lakmé Lever Pvt. Ltd., a subsidiary of Hindustan Unilever Limited, recently formalized a strategic partnership to establish beauty training academies across India. The rst centre was launched in Ahmedabad in November.

The courses provided at the academy will integrate soft skills development into the technical curriculum to ensure that students deliver great results. The top performers will get assured placement support through the Lakmé Salon network while aspiring entrepreneurs in the beauty and wellness sector are provided the vocational skills needed to own and operate a Lakmé Academy Franchisee. The Lakmé Academy offers foundation and advanced courses in Beauty Therapy, Hair Dressing, Hair Design, Makeup Artistry and Hand & Feet Care etc. The duration of these courses range from 1 month to 6 months and the course fees start at Rs.15,000 and go up to Rs.1,80,000; allowing exibility to students to opt for a course basis the beauty profession they’d like to pursue.

BEAUTY LAUNCHPAD /Yearly round-up

2015 YEAR 2015 WAS FULL OF BREAKTHROUGH INNOVATIONS IN HAIR & BEAUTY

PRODUCTS AND

SERVICES, MERGERS & ACQUISITIONS AND GLOBAL

STRIDES BY INDIAN SALON CHAINS.

BEAUTY LAUNCHPAD BRINGS YOU A

SUMMARY OF THE YEAR 2015.

The year that was... b eauty l aun chpad | 12.15

19

2015 The year that was...

Make-up

CHANGE IS THE ONLY CONSTANT THING AND MAKE-UP TRENDS DEFINE THAT THE BEST. FROM EACH FASHION SHOW OF 2015 EXPERIMENTING WITH THE MAKE-UP TO INNOVATIONS IN COLOURS USED, MAKE-UP HAS BEEN THE TRENDIEST SPACE.

M.A.C’s Spring/Summer 2015 Trends

The M Th Mesmerising Marsala The innovation that was.. Marsala – the colour which is hard to describe with hints of burgundy, wine and brown blended in a dark red base – took the make-up trends of 2015 by storm. Be it for lips, eyes, cheeks or nails; spring/ summer or autumn/winter, Marsala was all over.

Lakmé Fashion Week

What can be the more appropriate platform than Lakmé Fashion Week to show what is brewing in the minds of trendsetters? Therefore, it saw the most swoon-worthy makeup trends – graphic eyes took everyone’s attention and playful pouts in shades of rose and scarlet completed the look. The models were made to adorn dewy skin and that was all that glowed on ramp!

WorldSkills Competition, Sao Paulo Team India yet again proved its mettle on the global skills map. India was awarded with medallions for Excellence in beauty therapy and hairdressing also.

NSDC had arranged for industry’s best experts to guide these participants. These experts also accompanied them to Sao Paulo and mentored them at every level to compete with competitors from all across the world. Moment of Pride!

20

b ea u ty la u n ch p a d | 1 2 .15

MAC outlined key trends for 2015 that revolved around the ‘natural’ underscoring the personality of the wearer. Its soulful playing-around with ‘lightness’ happened to be the unique point of the trends. The eyeliner and mascara, clear-water blues and sea greens and hydrated unmade look were highs of MAC’s 2015 trends.

Nails

WHEN IT COMES TO TRENDS AND INNOVATION IN NAIL INDUSTRY, 2015 SEEMS TO HAVE PREPARED A PERFECT FOUNDATION FOR UPCOMING INNOVATIONS. THE INDUSTRY STILL HAS A WIDE POTENTIAL TO GROW BUT THE 2015 HAS NAILED THE BEGINNING!

2015 The year that was...

Textured Nail Enamels

This trend was there and it was there to stay. These enamels did trend rounds last season and MAC, LYN, Sally Hansen, Chambor and NATIO launched perfect products to indulge in.

Launch of LYN

Headrush Marketing Pvt Ltd launched Live Your Now (LYN) in Indian market earlier 2015 through Juice Salons. It came with palette of 100 colours with flat brush technology and LYN Nail Art Kit which has 28 shades with pencil thin brush and Pedicure and Manicure kits. Now who minds the French formulation and experience of 14 years in nail industry working magic on nails?

Artistic In India

Three Variations of Pastels

Nails are the talk of the look one adorns and variations always bring in magic.

Leaving the pale behind, 2015 springs saw three wonderful variations in colours. Iridescent – the muted tones which taking a playful vibe with added shimmer, Cream – with touch of grey the shades reflected a more mature look, th Glitter – these are perfect Glitte fect bling in spring.

Through Streamline India, Artistic Nail Design penetrated the Indian Nail Industry by visiting the country on its Rock Hard World Tour. International nail expert, Alisha Rimando not only imparted three days training to workshop participants but shared Artistic’s plans of industry training and education in India. Good news for nail lovers!

Nail Care

2015 saw some of the breakthrough nail products which were perfect for nail care. These mid-year launches made nail industry happening. Bourjois SO in n MATT – A mattyfying top coat M aand its nail enamel dryer, Sally Hansen’s hand and foot cream for H perfect pedicure and manicure p experience were instant hits for ex their unique offering. th b eauty l aun ch p ad | 12.15

21

2015 The year that was...

Skincare

SKIN REFLECTS THE OVERALL HEALTH OF THE BODY. 2015 WAS NOT ONLY ABOUT THE LAUNCH OF NUMBER OF SKIN CLINICS BUT SOME CUTTING-EDGE SKINCARE TECHNOLOGIES.

Ageless Eyebrow Revival Ageless Clinic introduced Ageless Eyebrow Revival treatment which is a semi-permanent eyebrow treatment from Hollywood. It has more detailed and natural stroke which is finer than the normal brow techniques. Let’s be young again!

Lotus Professional INSTAFAIR Facial

Dr Jamuna Pai, her book and Blush Clinics

Thalion - Storm in Professional Skincare

Sun Cosmeceuticals has brought Thalion to India – a brand that brings exotic sea treatments for face and body at cost effective prices for the Indian Salons.

When it comes to skincare, it is impossible to not talk about Dr Jamuna Pai. Needless to say, she has been one of the high points in skincare sphere in 2015. With a CoolSculpting Technique for more sculpting body, Dr Pai also launched her book No One has to know this year. 2015 documented gift for beautiful skin!

2015 Under Digital Lens

It is a skin whitening treatment with high concentration of herbal actives that have synergic effect to retain the complexion and make the skin fairer and brighter. What’s better than getting a facial which works on the complexion as well!

The world is going digital and consumer needs some impulsive beauty services. The launch of some interesting apps in 2015 gave a new dimension to this sector’s functioning and breath of life to digital savvy customers.

It’s all about digital presence! l Take5: A new customer interface for the beauty industry is introduced by Zenotti. Take5 is a consumer app that provides an effortless experience for salon and spa goers to find, book and pay for appointments. l MyGlamm: An app which enables one to call a beauty expert at a self-convenient time and view the profile of artists available in the neighbourhood, choose favourite stylists, beauticians and aestheticians based on experience, skill, and charges.

22

bea u ty la u n ch p a d | 1 2 .15

Business

SOME MAJOR BRANDS MADE RAVING NEWS IN THE BEAUTY AND WELLNESS INDUSTRY WORLD OVER IN 2015 WITH THEIR MERGERS AND ACQUISITIONS. LET’S HAVE A LOOK!

Another Global Move

by L’Oréal COTY & CHANEL Coming Together

COTY Inc. and CHANEL announced that COTY has completed its acquisition of the Bourjois cosmetics brand from CHANEL for a consideration of approximately 15.43 million shares of COTY’s Class A Common Stock.

Bourjois has a portfolio of color cosmetic products that are sold through approximately 23,000 points of sale in more than 50 countries around the world.

Coty to Acquire P&G’s Beauty Business

Coty to acquire Proctor & Gamble’s (P&G) beauty business in a $12bn deal that would let Coty to get its hands on brands like Wella and Clairol hair care products, Gucci and Hugo Boss perfume and Max Factor and Cover Girl makeup.

L’Oréal announced early in year 2015 that it has finalized the acquisition of Niely Cosmeticos in Brazil.

Niely Cosmeticos is the largest independent hair coloration and haircare company in Brazil.

The year started with a major acquisition news with Puig announcing the acquisition of Penhaligon’s and L’Artisan Parfumeur from Fox Paine & Company, LLC.

The year that was...

Unilever Acquisitions of Murad Skincare

Following its acquisition deal with Dermalogica, Unilever signed another agreement to acquire Murad Skincare and became a key player in the personal care prestige section.

Unilever Strikes Deal with Dermalogica

Mid 2015, Unilever announced that it has signed an agreement to acquire Dermalogica, personal skin care brand. That’s another feather in the cap.

Emami acquires Fravin

Emami Ltd. made an acquisition by buying a controlling stake (66.67%) in Fravin Pty Ltd, an Australian organic personal care products maker. The size of the deal was not disclosed by the company but said that the acquisition would give it a foothold in the natural and organic personal care market, pegged globally at nearly `47,000 crore.

Emami in Haircare Domain with Kesh King

Puig Acquires Penhaligon’s And L’artisan Parfumeur

2015

Emami Ltd also acquired the ‘Kesh King’ brand of hair and scalp care products from SBS Biotech for `1,651 crore making it as one of the largest deals in the segment. It will include the Kesh King portfolio of hair oil, shampoo and ayurvedic capsules, along with its respective formulations and all related assets, rights and liabilities, including working capital.

Mr. Kamal Passi (1949—2015)

Very few people have the grit and then the good fortune of making their dreams come true in their lifetime! Mr. Kamal Passi, Founding Chariman and Managing Director of Lotus Herbals, who, passed away on 14th April 2015, was one of them.

Only 66 years of age, his demise was most unfortunate. The industry will always miss Mr. Passi. b eauty l aun chpad | 12.15

23

2015 The year that was...

Haircare

CARE IS THE BIGGEST VERTICAL IN THE HAIR SECTOR AS IT ENCOMPASSES PROFESSIONAL AND RETAIL BUSINESS. HAIRCARE IS OF PRIMARY IMPORTANCE TO THE END-CONSUMER AS ALL OTHER STYLING, TEXTURING AND COLOURING DECISIONS ARE BASED ON HAIR’S HEALTH. HERE ARE THE NEW LAUNCHES THAT FLOODED THE HAIRCARE MARKET THIS YEAR.

L’Oreal Professionnel

L’Oreal Professionel launched Serioxyl denser hair treatment with the highly potent molecule – Stemoxydine 5% - to address the problem of hair thinning. The brand also introduced the Smooth Revival hairspa range, infused with the goodness of apricot oil extract and water lily, which helps in deep nourishment and detox for your tresses. The fight against fade is a winning battle for you if you have Vitamino AOX by L’Oreal Professionnel.

A top coat treatment for your coloured hair as it’s a UV filter and has vitamin E and antioxidants.

Kevin.Murphy Kevin.Murphy came up with KMX, its signature treatment.

KMX exfoliates, cleanses, conditions and adds a finishing touch to the hair.

Kerastase

Elixir Ultime by Kerastase launched a range of four oils with bespoke textures for the needs of specific hair types. It also offers Elixir Ultime Beautifying Oil Crème for deep conditioning.

Matrix

Matrix came up with the perfect solution for dandruff problem with its Biolage Scalptherapie antidandruff treatment.

And for dark coloured locks the brand launched the Opti.Black Dazzling Shine care range.

System Professional

From System Professional, the prestige haircare brand from Wella Professionals, comes the new Liquid Hair, a Molecular Hair Refiller that reconstructs the hair fibre at a molecular level.

24

b ea u ty la u n ch p a d | 1 2 .15

Schwarzkopf Professional Schwarzkopf Professional India introduced Gold Shimmer Luxurious Hair Spa, a super-premium offering in the luxurious spa segment. It is an oil and gold shimmer based spa regime that adds shine and nourishment to the tresses.

Olaplex

Advanced Hair Studio

Jacques Kallis, South African cricket legend and Brand Ambassador of Advanced Hair Studio (AHS) launched AIR LACE, a breakthrough innovation in Strand by Strand (Cosmetic). It’s a new hair replacement procedure designed for both men and women who are in advanced stages of hair loss.

Tauted as ‘insurance for hair’, Olaplex is known to reconnect the broken disulfide sulfur bonds in the hair. Hair bonds are broken during thermal, mechanical and chemical services. It may be may be used in lighteners, base color, and glosses with all types of extensions from keratin bonds, extension links, braid-in extensions and tape-in human hair extensions.

Hair Style

WITH THE INDIAN CONSUMER EXPLORING THE REALMS OF HAIRSTYLING BEYOND BRIDAL ’DOS, HERE’S A CATEGORY THAT DEFINITELY LOOKS PROMISING. HERE ARE THE KEY LAUNCHES IN THE STYLE CATEGORY FROM 2015.

L’Oréal Professionnel

2015 The year that was...

Schwarzkopf Professional

L’Oréal Professionnel brought to the table fresh texturised beachy looks with its latest offering in styling – the Tecni.ART Beach Waves texturing salt spray. The brand Extreme Splash – an elastic-hold, wet look gelée for an ultrasleek, yet supple effect that lasts, even in extreme conditions. What’s more, it roped in Bond-girl Eva Green to be the face of its strategic launches in 2015.

Schwarzkopf Professional introduced the first-of-its-kind BC Volume Boost Refresher, which is a silicone-free spray that works at the cellular level to restore hair structure and makes hair look fuller.

Kevin Murphy

Start your styling session with Kevin Murphy’s Hair.Resort styling range for sexy beachy waves. One more stunning offering from the brand is the Anti.

Gravity range that comprises lotion and spray that give your hair great volume without weighing it down.

Check out cutting edge tools launched in 2015

Babyliss Triple Barrel Waver

Babyliss Ferrari Engine hair dryer Acca Kappa Extension brushes

b eauty l aun chpad | 12.15

25

2015 The year that was...

Hair Colour

COLOUR IS A BURGEONING CATEGORY IN THE HAIR INDUSTRY. IT ANSWERS TO A VARIETY OF DEMANDS, FROM GREY COVERAGE TO FASHION COLOURS. THIS YEAR, COLORISTS HAD A LOT TO WATCH OUT FOR WITH TOP BRANDS INTRODUCING COLOUR INNOVATIONS. HERE’S YOUR CHANCE TO CATCH UP WITH TOP COLOUR LAUNCHES.

INOA by L’Oréal Professionnel

L’Oréal Professionnel launched the INOA Carmilane in 3 shades of cooltoned reds with the brand’s Oil Delivery System. Model, actor and DJ Mallika Haydon was roped in for the campaign.

INOA took cool to a different level by releasing four new icy shades and starting cool to tonee ttrend. sta t g a coo e d.

Matrix SoColor

Matrix SoColor kickstarted 2015 with multidimensional highlights, which were a mix of cool and warm shades.

Copyright Colour by TIGI TIGI launched Copyright Colour in India at Lakme Fashion Week Winter/ Festive 2015. The launch was led by Andy Cheong, Regional Education Director, Pan-Asia. The range includes Gloss (ammonia free), Mix Master, Lift and Creative and consists of permanent, demi-permanent, high lift, pure mix tones as well as powder lighteners and activators.

26

b ea u ty la u n ch p a d | 1 2 .15

Illumina ll b

by Wella ll Professionals

Touted as a breakthrough in hair colour, Illumina by Wella Professionals is a range of 21 shades of permanent colour in the natural colour space.

Illumina colour’s Microlight technology surrounds the copper deposits on hair so it does not interfere with the development and increases cuticle protection, and gives out outstanding light reflection.

Industry insider

The hair industry also witnessed a few important developments. One of the most important ones was the revamped avatar of the iconic L’Oréal Professionnel Colour Trophy. Rechristened the L’Oréal Professionnel Indian Hairdressing Awards, the awards recognised and applauded hairdressing and colouring talent as well as appreciated the business acumen of salons in various categories.

As a global development the Jean-Claude Biguine chain of salons converted to Wella Professionals. The change was carried across all the JCB salons in India and was headed by Sameer Srivastava, CEO, Jean-Claude Biguine Salon and Spa India, and PK Hariharan, Country Manager, Wella Professionals.

On the retail front

The retail segment also saw important launches in hair. Some of the key new releases are listed here.

Garnier oil-in-cream, Pantene shampoo, Parachute oil, Dove Oxygen Moisture range, Iconic Strength by TRESemmé

SOURCE: AMAZON INDIA FASHION WEEK

HAIR

HAIR /Preview

TEASE THOSE TANGLES

Tangle Teezer, detangling brush used by hairdressers worldwide, has been launched in India. It’s a brand that’s known to detangle the curliest and knottiest of hair! Launched by Shaun P, Tangle Teezer is an innovation in hair care that gently and effortlessly detangles your hair with no pain. The brush has specifically spaced and designed teeth that detangle hair without pulling or snagging. It is available at all leading portals and beauty stores as well as at Shoppers Stop and Hamleys.

HAIR MAGIC BY AHS

Debut

The

THIS MONTH’S SMARTEST HAIR ESSENTIALS

28

bea u ty la u n ch p a d | 1 2 .15

Advanced Hair studio (AHS) has introduced a revolutionary ready-to-use hair product called ‘Advanced Hair Fibres’, which can give you an appearance of a head full of hair in just 30 seconds. Sprinkle the fibres on your scalp and comb. Advanced Hair Fibres instantly build hair with natural Keratin fibres creating the appearance of thicker hair. The thickening fibers blend in and electro statically bond with your existing hair. It is available in shades of black, dark brown, medium brown and light brown, only at Advanced Hair Studio. The product is priced at `1890.

BRUSH UP IN STYLE

Acca Kappa, a recognized brand of professional brushes, has introduced a range of disentangle styling brushes for wet hair. Featuring an ergonomically designed handle in kotibé wood with superior finishing, the brushes work on wet hair to detangle and provide shine. The heat resistant nylon pins with resin ball tips or with natural bristles reinforced with nylon work perfectly don’t damage delicate wet strands. It is available in two different styles and is priced at `1275 onwards. It is distributed by Headstart International.

WINTER TREAT

Rene Furterer has introduced the Curbicia Lightness regulating shampoo that gently eliminates excess sebum and keeps dryness and itchy scalp at bay during winters. In this season, the scalp is saturated in excess sebum leaving the hair limp and dull. This can lead to the formation of dandruff and even increase in hair loss. The Curbicia shampoo is pleasantly scented by its essential oils of clove, thyme, rosemary and orange. It works to balance and normalise excess sebum, leaving hair fresh and light. The brand also offers the Curbicia Purifying Clay Shampoo with Absorbent Clay. The clay thoroughly purifies the scalp and helps it regain its balance. The hair shaft becomes structured and the scales are smoothened down leaving the hair light and bouncy.

BRINGING THE INTERNATIONAL FLAVOUR OF BEAUTY & WELLNESS INDUSTRY TO INDIA www.beautyIndiaShow.com

24th to 26th October 2016

Bombay Exhibition Centre, Mumbai, India | 10am - 7pm For exhibiting and sponsorship opportunities, portuniiities pl please ease cont contact Himanshu Gupta on Mobile:+91 98 1009 7166 or Email: Himanshu.Gupta@SumansaGroup.com Conceptualised, planned and organised by:

HAIR /Colour

The New

Decolouration Avatar Blond Studio by L’Oréal Professionnel!

L’ORÉAL PROFESSIONNEL OFFERS YOU A SOLUTION TO TACKLE THE VARIED COLOUR DEMANDS OF YOUR CLIENTS WITH ITS LATEST RANGE - BLOND STUDIO. GIVE YOUR CLIENTS TAILOR-MADE HIGHLIGHTS WITH THESE VERSATILE PRE-LIGHTENING PRODUCTS. — BY KANISHKA RAMCHANDANI

SPLASH LIGHTS: Vibrant, blended highlights of Icy Bronze. Model is wearing an Ombré created with Blond Studio Multi-Techniques and INOA 6.17 and 9.11.

30

b ea u ty la u n ch p a d | 1 2 .15

L’Oréal Professionnel’s Blond Studio is the new age decolouration range.

Blond Studio empowers the colourist with the tools to create the most on trend looks with its range of prelightening powders, pastes and creams.

CREATIVE WITH COLOUR TECHNIQUES

With Blond Studio, the colourist can experiment with various colouring techniques and create eye-catching looks. From foil highlights to Balayage, any technique can be used to create stunning looks, thanks to a variety of formula textures offered under Blond Studio. The colourist can deliver reliable results with lighteners as they give different levels of lift and enable precise applications. What’s more, the advanced formulas and ammonia-free options give the utmost respect to the hair fibre.

STAR POWER

The new Multi-Techniques powder is the star product of the Blond Studio portfolio. Multi-Techniques has replaced the bestseller L’Oréal Professionnel Infinie Platine with a new upgraded formula. Infused with Pro-Keratin, Blond Studio Multi-Techniques also helps strengthen the hair during the lightening process. It is priced at Rs 1000 for 400 gms.

Other highlights of the service include: � A 100% permissive texture tailored for foils techniques � Improved lift and neutralisation � Better fragranced formula

CORRECT CONSULTATION

Any colouring session should start with a detailed consultation. And given the trendy looks that the colorist can create with Blond Studio, consultation becomes all the more important.

The colourist should employ her technical expertise to put all the information together and suggest the best options for the client.

SUNSET LIGHTS: Rich yet subtle highlights with Caramel Tones. In this image, Model is wearing a Balayage created with Blond Studio Multi-Techniques and INOA 5.35 and 8.31.

It is consistently the mission of L’Oréal Professionnel to bring the on-trend looks to its clients. The new highlights collection with the Ombré and Balayage techniques, which are the rage this season, will held the colourist realise every colour fantasy of your client.

HIGHLIGHTS COLLECTION

To get the best of the Highlight collection, use L’Oréal Professionnel’s Blond Studio Multi-techniques to achieve these looks. While Blond Studio Multi techniques can be used to pre-lighten dark hair, it is essential to deposit a colour from the selection of L’Oréal Professionnel’s Majirel or INOA palette to achieve the desired reflects and shading.

Blond Studio Multi Techniques can be used in open air, foiled or global techniques. You can customise the application for blondes as per your client’s requirements to create stunning looks that will instantly put you in the limelight.

WHAT THE CLIENT WALKS AWAY WITH...

� Both looks are designed to make coloration look glamorous with the comfort of a natural feel. � The looks can be customized based on shape of face and natural hair colour � Requires less frequent maintenance (root touch-ups)

Add Blond Studio to your repertoire of colour services and create happy stylish customers every day.

Blond Studio Pre-Lightening Range comprises of Platinum Ammonia Free Lightening Paste, Multi-Techniques Powder, Platinium Plus and MajiMeches

COVER FEATURE

DARK AS THE NIGHT The rich dark hues underscore the razor sharp cut in this look.

The varying styles of the layers create a dual look where you see the length and the bob like precision of the upper cut. Sharp and sexy is how we deďŹ ne this look!

32

b ea u ty la u n ch p a d | 1 2 .15

for many moods BEAUTY LAUNCHPAD GETS AN EXCLUSIVE SCOOP ON AWARDWINNING HAIRDRESSER DUO LEISA’S AND PAUL STAFFORD’S LATEST COLLECTION, WHICH HAS TAKEN THEM TO THE FINALS OF THE PRESTIGIOUS BRITISH HAIRDRESSER OF THE YEAR AWARDS. — BY KANISHKA RAMCHANDANI

“Our initial idea was about capturing the light and shadows of the Dutch school of painting in the 17th century, to recreate the textures associated with Vermeer and Rembrandt,” explains Leisa. “But this triggered a fascination with the Old Masters themselves and the subjects behind the paintings. We began to think about all the muses who, through the years, have inspired artists, such as Edie Sedgwick with Andy Warhol. It made us wonder what happened to them.”

IMAGE CREDITS

“Many of these relationships were tragic, ending badly for the muse, leaving her in obscurity and poverty,” adds Paul. ‘We decided to bring a voyeuristic element into the shoot with photographer, Lee Mitchell, where we isolate the muse from the painting, looking behind the art to the source.”

Hair: Leisa Stafford Assistant: Amy Cartwright Photography: Lee Mitchell Make-up: Pamela Smyth Styling: Sara O’Neill Art direction: Paul Stafford Sponsor: Denman b eauty l aun chpad | 12.15

33

COVER FEATURE

Love can come in many colours but passion has only one – red! The subtle effects of the red here – that borders on ginger here – is done up with the updo which is a burst of curls. The side parting create a winning imbalance in this uber cool upstyle.

34

b ea u ty la u n ch p a d | 1 2 .15

GUTTER CREDITS

ABLAZE WITH PASSION!

GUTTER CREDITS

SOFT AND LOVELY Copper tones, bold fringe and unruly layers create an incredible balance of modernity and old-world charm. This look is unabashedly feminine and extols the softness of a woman’s mien. b eauty l aun chpad | 12.15

35

COVER FEATURE

Some women like some styles don’t age.

Here’s the Muse that has inspired artists to create masterpieces in every century.

Leise and Paul’s interpretation of the classic Muse is in the elegant waves of the hairdo and the golden sheen of the hair colour.

36

b ea u ty la u n ch p a d | 1 2 .15

GUTTER CREDITS

CLASSIC CHIC

GUTTER CREDITS

PASTEL PLAY Move over golds, here comes the platinum blonde. The undercut is shown off to its best advantage with shorter locks on top. This style sports beautiful texture that highlights the glossy effects of the colour.

The touch of blue is almost like the artist’s signature on his painting. b eauty l aun chpad | 12.15

37

COVER FEATURE

If ever the Ice Queen decides to descend to tropical climes, these are the hues she will prefer wearing. Blonde peeping out through rich light browns add to the majesty of the hairdo, which sits regally like a crown on the Muse’s head. Once she steps into the sun, the hair will glitter like gold making the queen resplendent in her glory.

38

b ea u ty la u n ch p a d | 1 2 .15

GUTTER CREDITS

ICE WITH SPICE

GUTTER CREDITS

TREATED WITH TINTS The shock of gold in this modern take on the quintessential bob is certainly an eye-catcher. Salute to the spirit of the colorist who, like a post-modern artist, has splashed blues and indigoes into it. An unlikely combination of colours has given rise to an unforgettable look.

b eauty l aun chpad | 12.15

39

HAIR /Treatment

A HAIR GUIDE FOR

HEALTHY

HAIR

Focusing on major scalp and hair problems of dandruff, hair fall & dry hair, we bring you advanced solutions in 3 exclusive kits. These kits are single-use to maintain high level of hygiene & suitable for full-length hair application. So now the customers can truly relax while LOVELY HAIR Kits work their magic.

40

•

Treat your scalp right with DANDRUFF GUARD TIME – Reduces dandruff in the most effective manner by restoring scalps natural balance of oil & moisture. A soothing massage cleanses out dandruff & brings back bouncy, silky hair.

•

Walk confidently with HAIR MAX TIME – Reduces hair damage caused by stress levels & improves blood circulation in scalp. A nourishing massage strengthens the hair by conditioning & leaving them gorgeously healthy.

•

Relax with DEEP CONDITIONING TIME – Gives extra protection & nourishment to hair and restores hairs smoothness, shine & gloss. Now keep hair beautiful & healthy for longer.

b ea u ty la u n ch p a d | 1 2 .15

BOYZ I 2I MEN VOLUME 01, 2014

A collection of men’s hair styling collections by the best in the world Over 100 pages of mind blowing styles Salon Consumer friendly looks Product Guide & More

BOOK YOUR COPY

! ! ! !

W O N WORTH 1500 `

BOYZ I 2I MEN STYLING AT IT’S BEST

VOLUME 01, 2014

BY BEAUTÉ ESPACE MEDIA

For booking call: 011 - 41324044 / 45 or mail: info@beauteespace.net

HAIR R /Style

Super Styling with

Style Link MATRIX INDIA LAUNCHES STYLE LINK - A RANGE OF REVOLUTIONARY STYLING PRODUCTS ENRICHED WITH UNIQUE BLEND OF FUNCTIONS THAT GIVE COMPLETE FREEDOM TO CREATE ONE’S OWN STYLE STATEMENT. 42

b ea u ty la u n ch p a d | 1 2 .15

STYLE LINK by Matrix, is a Gen-Next Styling range with a new hybrid formula – the Style Link Technology. It combats styling drawbacks to shape the hair in as many styles as you want with no flakiness, stickiness or stiffness.

Ranging from light to firm hold, blended and layered for the ultimate finish, STYLE LINK helps you: � Prep – Create your own foundation � Play – Texturize and transform your hair � Perfect – Lock in any style

Technical Product Range

Style Fixer (Hairspray) Its hold factor is 5 It has lasting hold and shine with an ultra-dry finish. It has fast drying film formers is humidity and time resistant. And the product vouches for no-helmet effect, no tack and no flaking. It gives shiny finish and is applied to dry hair.

Price: `575 for 400 ml

Volume Builder (Mousse) Its hold factor is 3 It gives a natural finish without any crunch or tackiness when applied on dry hair followed by blow drying.

Price: `475 for 238 gms

Heat Buffer (Thermal Styling Spray) Its hold factor is 2 It is a lightweight formula which gives heat protection up to 232° C to make smooth and crunch free hairstyles. It gives shiny finish to tresses. It can be applied on both damp and dry hair for protection from heat styling.

Price: `550 for 250 ml

Retail Product Range

Smooth Setter (Smoothing Creme) Its hold factor is 1 It gives a satin finish and does not weigh hair down. It controls frizz to help make soft hair styles. It is applied to damp hair followed by blow drying.

Price: `450 for 118 ml

Super Fixer (Strong hold Gel) Its hold factor is 5 It provides maximum hold without any stiffness and flaking.

It is humidity resistant, gives shiny finish with no helmet and flaking effect. Helps in creating wet looks when applied to damp hair.

Price: `450 for 200 ml Matte Dener (Beach Clay) Its hold factor is 4 It adds texture and definition and gives a matte finish to hair, easy to rinse and gets evenly distributed.

Price: `675 for 100 ml b eauty l aun chpad | 12.15

43

HAIR /Expert talk

connecting with

COLOURS IN CONVERSATION WITH ANDY CHEONG, REGIONAL EDUCATION DIRECTOR, TIGI COPYRIGHT COLOUR, MALAYSIA. — BY KANISHKA RAMCHANDANI

W

hen TIGI launched Copyright Colour in India, the brand also introduced Andy Cheong, Regional Education Director, TIGI Copyright Colour, Malaysia, to Indian hairdressers. He infused them with his ‘the learning never stops’ attitude and inducted them into the world of Copyright Colour.

Cheong has learnt the art of hairdressing from various institutions of fame such as the Michael Choi Hairdressing School in Kuala Lumpur, Vidal Sassoon, Alan International and Toni & Guy (London) and Schwarzkopf Professional (Hamburg).

As the Regional Education Director for TIGI Copyright Colour, Asia, he creates colour and trend collections around the globe, while imparting his vast knowledge of hairdressing and colouration to upcoming hairstylists.

Beauty Launchpad in an exclusive interview with Andy Cheong, Regional Education Director, TIGI Copyright Colour…

Tell us more about Copyright Colour.

The Copyright Colours contains ammonia and non-ammonia colour. The product portfolio includes Creative, Gloss, Lift and Mixmaster ranges as well as Activators and Lighteners.

The Gloss range is zero ammonia. The function of ammonia in colours is to open up the hair cuticle. There are three different layers in the hair shaft. The outer layer is cuticle, the inner layer is cortex, and the inner part is medulla. Ammonia’s function is to open up the cuticle and activator’s function is to change the hair colour from light to dark. The colour depends of the strength of the activator. 40 volume is the strongest, followed by 30 volume, and then we have a milder one which is 20 volume. We also have 8.5 volume, which is for damaged hair. Since there is no ammonia, the cuticle is not opened and the colour is deposited around the cuticle.

Non-ammonia colour is better for damaged hair and also lasts longer.

I believe hair colour is important for a person as it changes your complexion.

With the right hair colour tone, we could change that person’s complexion. You should opt for brighter colours to brighten and enhance your complexion.

� How does non-ammonia colour work on grey hair?

Grey hair is non-pigmented hair. For non-pigmented hair, you firstly have to soften the hair and then put on the colour. The empty spaces in the hair shaft should be filled in with the artificial pigment to get good coverage.

� How do you think hair colour is faring in the Indian market?

Hair colour is catching up. I have been here before, and I have launched hair colour for a different brand. From the last time, 15 years ago when I was in India, I see that India has changed a lot. The younger crowd is trendier. I was at the mall during the Lakme Fashion Week and I was surprised to see big brands there, like Armani, Zara, etc. I believe in 10 years time, India will race ahead of China. You guys have a lot of resources.

44

b ea u ty la u n ch p a d | 1 2 .15

� Do you think that with the kind of progress you have been seeing in India, Copyright has been a little late in coming to India?

Copyright Colour came quite late, not only in India but also in general. We were late in producing hair colour because TIGI those days relied more on hair care and then on finishing and styling products.

From a hairdresser’s point of view I think that it is important that education takes us forward, because technology, fashion and so on change very quickly. TIGI supports hairdressers in education in order to polish their skills. So, for colour I think it is late, but it is still not late yet.

Colour is a niche market though it is competitive. Colour is still a business to be in.

� What all do you offer under Copyright Colour?

We are 40% less than competition. 40% less is a huge difference. That’s because all our colours are fully intermixable. By mixing it, you invent it – you invent the colour and the tone.

To do this, the colorist has to do ‘Creative Consultation.’ I have trained my team in India in creative consultation, which involves analysis of the hair, colour, skin tone and complexion, followed by trend book that has six different fashion types to determine which category the client belongs to. We have a few pages of mood-boards which are used as references. I don’t encourage colorists to put the shade card next to the client’s hair as the effect will never be the same.

My responsibility for TIGI Copyright Colour is to preach colour. If I thought that this colour is not workable for India, I would be the first one to say ‘chalo’ let’s go. I have utmost confidence in Copyright Colour because it is fully tested on Asian hair.

� How will you spread education about the brand?

For us, it is always sales, service and education. We don’t simply sell the product and take the risk of incorrect application. So, we follow it up with proper education.

We conduct in-salon training for hair science, coloration, mixing and application techniques and the aesthetics behind hair colour.

� What is the brand’s USP?

Whenever you apply Copyright Colour you will get great shine. I think every woman loves shiny hair. This is one of our selling points. Secondly, it is fully intermixable. You create your own shade. These are our two main USPs. We have a special ingredient in our colour – sugar crystals – to make hair shiny. This formulative technology is called creative intelligence. This is the key difference between us and other brands.

� What is the brand’s marketing plan?

This is totally up to the team here in India. However, I have suggested that they sell the products as entire packages. Since our SKU is small, it makes sense to sell the whole package.

� Which colours will be trending in 2016?

We have the collection but it is not out yet. It will be coming from TIGI London. The Spring/Summer 2015 is more of copper, reds and pastel colours. However black remains an all-season colour.

� What about the colouring technique?

In TIGI, we are leaning more towards the 2D and 3D effects.

This is based on the sectioning pattern. It involves colour placing with different tones. Once your client likes this technique, she will not go to another salon. So, this is where we capture the client.

� What about post-colour care?

That’s something very important. If you use acidic products after coloration, they will strip the hair of colour. We have colour care products under our BedHead and S Factor brands. TIGI does not have hair spa and colour retention services as such because our shampoos and conditioners are effective enough.

b eauty l aun chpad | 12.15

45

HAIR /Runway report

Viking Range Each model’s hair boasts a different amount of bend based on its natural texture.

DITCHING A CURLING IRON IN FAVOR OF R+CO PRODUCTS ONLY, GARREN PUTS A RELAXED HAIR BEND IN ANNA SUI’S VIKING MAIDENS. — KARIE L. FROST

Un-ironed Maiden

Hero Product

R+Co FOIL Frizz + Static Control Spray is the final ingredient to a cocktail of piece-y perfection.

46

b ea u ty la u n ch p a d | 1 2 .15

COURTESY OF R+CO (2); RUNWAY: TOM LAU/COURTESY OF R+CO

T

hirty-five years into the fashion biz, and designer Anna Sui’s girl is recognizable, no matter the ever-changing influences that sweep into Sui’s life. That well-established girl is bohemian, relaxed, fun, colorful. She’s a magpie, a nomad, a collector of vintage trinkets. And this season she’s a Nordic Viking, but her roots are still quintessential Sui, right down to her loosely kinked hair.

R+Co (randco.com) Hair Lead Garren has long stood

by Sui’s side, creating every runway hairstyle for the folksy designer since her first show in 1992. For this fall, “we’re going Viking; we’re going pagan; we’re going Nordic,” says Garren. “It’s about the girls who really didn’t cleanse their hair, they rinsed it.” Naturally, Garren has a modern-day way of achieving this crunchy, textured look: “I had all the girls prep their hair with ANALOG Cleansing Foam Conditioner,” he says. From there, he cocktails ONE Prep Spray and ROCKAWAY Salt Spray and works the two through the hair, scrunching tresses into rough bends. At no time does he employ a curling iron; each wave is crafted through layering products. The desired effect, he explains, is “warrior-like hair that’s piece-y and separated.” As a final step, Garren mists FOIL Frizz + Static Control Spray onto the hair, breaking up the curls with his fingers. “Then we’re letting it dry on its own,” he says. “Once [the hair] dries, it dries in the perfect texture.” Battle-ready with no iron needed.

SOURCE: GOA FASHION WEEK

BEAUTY

BEAUTY/Preview

SEASOUL COSMECEUTICALS

SEASOUL COSMECEUTICALS presents Intensive

Soothing SILK Serum for serum sensitive, oily & acne Prone Skin. Silk Serum contains a high concentration of Propoliswhich calms and truly enriches skin. Noni Fruit-Anti-bacterial and decongesting, it supports skin regeneration, cell renewal by increasing the metabolic rate and oxygen consumption; and Plant Stem Cells-strengthens skin’s tissues texture and elasticity. HD Finish CC Cream with SPF 20 is a Complete Coverage Color Corrector Cream. It helps to correct discoloration left behind by acne, scars, sun damage & uneven skin tones. Anti Oxidant & Oil Control gives that perfect nomakeup look without blocking the pores.

PRICE: `4,165 (Silk Serum) PRICE: `650 (CC Cream)

WIKKA’s Body Butter infused with Lavender Essential Oil is an ultra-moisturizing zing body butter packed with essential oils to keep the skin velvety smooth.

Blended perfectly ctly while keeping in mind all types of skin, n, it provides smooth oth texture to the skin and fragrance. Its rich butters absorb bsorb quickly reducing ng the appearancee of fine lines, scars rs and stretch marks.

PRICE: `1650 50 for 40gm

3-in-1 Renewal Facial Polish is Jojoba based microemulsified and non-greasy formulation which lightens the pigmentation and give face a fresh vigour. This formulation contains Cucumber & Grape Stem Cells, which thoroughly cleanses the skin, peels the dead & congested cells off the skin surface. It polishes the skin layer gently allowing fresh cells to surface.

PRICE: `4475 for 200 ml

Equipped with a non-greasy formula that allows skin to breathe, EPIQUE’s UV Protection Cream is infused with concentrated plant molecular and powerful 50 SPF (UVA + UVB) formula that protects your skin through the day. The ingredients are best suited for all skin type. Known for its long lasting broad spectrum, this cream prevents darkening, skin darkening and photo-ageing.

PRICE: `2700 for 15 ml and `3600 for 50 ml.

t a e B y t Beau TY AND THE LATEST IN BEAU ROSS SHELVES SKINCARE OFFERS AC

48

b ea u ty la u n ch p a d | 1 2 .15

INV HOME brings luxuryy

Portugese brand Castelbel to India. Known for their exquisite fragrances with finest formulations, Castelbel bel is known worldwide for its fi fine toiletry soaps and other luxury xury fragranced products for the home and body.

Soothe your senses with the Butterflies fragrance, ce, bursting with color and fresh sh citrus scents, from Portus Cale collection. This aqua and lime me range with its flirtatious butterflies es is a perfect way to refresh any room. It consists of soap, Hand and Body wash, Body lotion, and Hand cream among other products to rejuvenate your mind and body.

PRICES RANGE: Starts from `955

L’OCCITANE blends the rich smoothness of shea butter with

the soft gentleness of Provençal honey in innovative and sensorial formulas that helps nourish and protect the skin, while enveloping it in a tender, comforting scent.

OSHEA HERBALS BALS has commenced new new Oshea O PhytoWASH 9-in-1 Face Wash which assures to resolve all skin woes h which assur while enhancing skin k tone. It is sulphate free and has been formulated with botanical extracts and real gold micro particles which take care of your skin the right way. Enriched with essential botanical extracts like aloevera, mulberry, bearberry and licorice the facewash keeps your skin hydrated for long.

Moreover, it is also effective in anti-aging properties.

PRICE: `295 for 120 g

ASTABERRY BIOSCIENCES, has

launched Astaberry Cocoa Butter Face Wash Crème with the blend of real Cocoa Butter and Nourishing Oils, combines the deep cleansing properties of face wash and moisturizing properties of cocoa butter crème for glowing & fairer look. Enriched with the properties of Cocoa Butter, Licorice and Bearberry extracts, it helps improve skin elasticity and tone.

PRICE: `120 for 100 ml

1. Shea Butter Honey Ultra Soft Cream: This silky smooth body cream helps to nourish and protect the skin, while enveloping it in the delicious scent of melting honey.

2. Shea Butter Honey Exfoliating sugars: This melting balm contains sugar crystals and ground walnut shells to gently exfoliate the skin and remove dead cells.

3. Shea butter Honey Whipped Hand Cream: This cream helps to nourish, soften and protect hands while enveloping them in a delicious scent of honey.

4. Shea Butter Honey Lip Balm: Formulated with 5% of nourishing shea butter and softening honey from Provence, this balm leaves lips soft and scented.

5. Shea Butter Melting Honey Shower Gel: Enriched with softening shea extract and honey from Provence, this golden-coloured shower gel gently cleanses the skin while leaving it feeling supple and comfortable with the delicious scent of melting honey.

PRICE RANGE: starts from `690

VLCC’s Lovable Lips

range of lip balms is available in 8 lip-smacking flavours Peach, Rose, Strawberry, Cherry, Orange, Mango, Almond and Honey. Jojoba oil, Almond oil and Vitamin E soothe and nourish the lips leaving them soft, supple and hydrated. SPF 15 will protect your lips from harmful UVA and UVB rays and the pack is easy to carry.

PRICE: `125 for 4.5 gms b eauty l aun chpad | 12.15

49

y t r a P

BEAUTY/Make-up mania

with

s r u olo

c

THIS DECEMBER GO ALL OUT WITH COLOURS AS YOU PARTY THE NIGHT AWAY. WE PRESENT YOU LOOKS THAT CAN SUIT YOUR PARTY PERSONALITY AS YOU HOP FROM ONE SOCIAL DO TO ANOTHER. — BY KANISHKA RAMCHANDANI LOOK 1: Now that thick brows are

trending again, you can pair them with shimmery deep pink eye-shadow for maximum impact. Go easy on the mascara and create volume rather than length for your lashes. Contour the cheekbones perfectly and you are ready to roll.

CREDITS: Photography: Mohit Holani Fashion styling: Tamara Cosovic Models: Bruna Bernades (Mezora Talents) and Danica Woychuk (Urban Model Management)

50

b eau ea u ty lau la u n ch p ad a d | 1 2 .15 15

GUTTER CREDITS

Hair and make-up: Sonam Khurana

LOOK 2: Turquoise eye shadow can be made to LOO

work for a night look, too. Blend the eye shadow wor seamlessly over the lids. Don’t spill over to the seam brow bone. Add silvery shimmer to accentuate the look. Pair it up with pink lips and a flawless base. look

LOOK 3: Play down the eyes if you u

want to keep the focus on your lips..

A bright pop-up pink for the lipss is a good go-to option. You can tryy variations of this look with reds, too..

Retouch your lips with gloss and keep p partying in style..

b eauty l aun chpad | 12.15

51

BEAUTY/Fragrance

Secret D esires HER

With the new creation, L’Extase Nina Ricci embraces the dream of a woman in tune with her most secret desires. Unveiling the story of L’Extase Nina Ricci!

Nina Ricci

Nina Ricci is at one with women in their revolutions. With L’Extase, Nina Ricci opens a new chapter, setting free a new feminine dream. A chapter that is both legitimate through its link to womanhood, and bold through its expression.

52

b ea u ty la u n ch p a d | 1 2 .15 15

The Fragrance

The Face

Laetitia Casta, is every bit of creator’s muse - A beautiful face with a bold appeal to women to set their desires free and experience pleasure. She is wild, she is sophisticated, she is everything, in same gesture. Timeless!

This first Francis Kurkdjian creation for Nina Ricci is evocative of women’s desire. Two accords, powerful and mysterious, chase and echo one another. Barely Rose is built around a bouquet of white petals, highlighted by natural roses and structured with pink peppercorns, like a satin caress.

Then Musky Shadow is revealed, intoxicating and arousing, with notes of benzoin Siam and Virginia cedar subtly caught up in a breath of musk and amber.

The Story

L’Extase ad film, directed by Gordon von Steiner, is an intimate tale of a woman’s desires. A woman at the peak of her femininity reaches out to a stranger in a lift in Paris. The fragrance of eroticism is in the air. They kiss passionately. The doors open and the young woman steps out. Did she dream it? Was it a fantasy? It doesn’t really matter. She has experienced ecstasy: L’Extase.

BEAUTY/Ramp talk

Festive Glam

SONIC SARWATE, GLOBAL SENIOR ARTIST, M.A.C INDIA, CREATED GLAMOROUS LOOKS FOR ‘INDIAN

BY MANISH ARORA FESTIVE 2015-16.’ — BY KANISHKA RAMCHANDANI

M

anish Arora needs no introduction in the fashion circles. Renowned in India and abroad for his quintessential style of combining Indian embroidery with Western silhouettes, Arora mesmerized fashion lovers with his latest collection – Indian by Manish Arora Festive

GLITTERING WARRIOR The skin is prepped with Fix +, Studio Moisture Crème and Natural Radiance Primer, followed by Pro Concealer Palette and Select sheer pressed powder. For the eyes, Sonic has used crème colour base in pink shock, magenta madness pigments, fuchsia glitter and Reflects gold pigment. The cheeks are kept soft with gentle sweeps of matte bronze. Lips are neutral pink with gold glitter for sensational effects.

54

b ea u ty la u n ch p a d | 1 2 .15

2015-16. The glamour of his creations was matched by the dazzling looks created by Sonic Sarwate, Global Senior Artist, M.A.C India.

We bring you the lowdown of how he created each look to complement the glamorous outfits.

RIDER OF COLOURS

To create flawless dewy complexion, start with Fix +, Studio Moisture Crème and Natural Radiance Primer. Follow it up with Pro concealer palette, Select sheer pressed powder and Studio sculpt foundation. For the pop of colours around the eyes, Sonic has used Hi-def cyan chromaline and cyan pigment as well as prime yellow chromaline and golden yellow pigment. He topped it up with blue glitters.

Matte bronzer was used on the cheeks, while the lips were neutral pink with gold glitter.

FIERY FANTASY

After the skin preps with Fix +, Studio Moisture Crème and Prep+Prime Natural Radiance, an even tone effect was achieved with Pro concealer palette, Select sheer pressed powder and Studio sculpt foundation. For the eyes, Sonic has used strokes of Basil red chromaline, while the cheeks are highlighted with matte bronzer. The lips are pink with a golden glittery sheen.

SUBSCRIBE NOW

RNI. NO:.DELENG/2014/56137 DL (S)-17/3468/2014-16

November November b 2015 201 015 5 ` 100

RNI. NO:.DELENG/2014/56137 37 DL (S)-17/3468/2014-16 16

15 October 2015 ` 100

RNI. NO:.DELENG/2014/56137 37 DL (S)-17/3468/2014-16 16

RNI. NO:.DELENG/2014/56137 G/20 DL (S)-17/3468/2014-16 /3468

September 2015 ` 100

August 2015 ` 100

Skilled Workforcee

In High Demandd

The M Men’s

Grooming Story to o TRENDS TR R * FASHION FAS S * NAHA WINNING COLLECTION LEC C * SKINCARE KIN N *

SKI SK SKI KI NAHA AHA H WINNING C CO OLLE LLE LE E FA F A

G omi Gr Gro oming ng St Stto o T

Here comes the BRIDE...

Lakmé Salon’s Bridal Show at Lakmé Fashion Week Winter/Festive 2015

Vocational alrs Skill Stimulators

Wella International Studio * LTA School of Beautyy * ALPS Beauty Academyy * Blossom Kochhar College of Creative Artt *

The h Me Men’s n’

Waves The New

By Vipul Chudasama

Winter/ r/Festive Festivee 20155 at Lakm ak é Fa Fashion Fas n Week Lakmé akmé Salon’s ak alo lon Bridal Br Show o

BRIDE. BR BRI B R RIIDE DE. D E...

E Here come He Her omes the om omes h

Blosso lossom m Kochhar Kochhar a College off C Creative ti Art tive A * ALPS Beauty Beauty t Academ caa cad y* LTA S School ooll of Bea ool Beauty t * Wella Internationa Inter Intern ntern te ational ationa o l Studio Studio i *

Skill Skil Skill kil ill Stim Stimulato St tim mulato ulat ulators lattors rs

Vooca V cati cati tion onal nal al

In Higgh Dema Deemaand n

By Vipul Vipul C Chuda hudasama sama m

Skill Skilled killed W Woorkfor rkfor kfor f cee

THE

Cricket Stars Flag Off Offf l!!!!

Naturals International!!!

TREND ISSUE

Natura Natu N Natur atur aturaalss In IInt ntternati n rnati rn a ion onal!! onal l!!! l!!!

Crick Cricke ric t Star Sttars Flag Fl g Off ff

TREND ISSUE

Subscription ........................1 Year ..................... 2 Years .........................3 Years Cheque*/ DD No............................................................ Dated....................................... for `...................................... drawn on (specify bank)................................................. *Favouring Beaute Espace Media Pvt. Ltd., payable at New Delhi Date........................................ Signature.............................................................................

Name Mr/Ms.........................................................................................................................

Designation............................................................................................................................

Company.................................................................................................................................

I am [ ] Salon owner

[ ] Professional

[ ] Entrepreneur

[ ] Others - please specify Address....................................................................................................................................

City............................................ Pin Code...............................State ..................................

Tel......................................................................... Fax ...........................................................

E-mail.......................................................................................................................................

Subscription No. (for Official use Only) ...................................................................

(Please attach your business card)

No of Issues Term Cover Price (`) Saving Discount Amount (`) Amount Payable (`)

12 1 Year 1200 30% 360 840

24 2 Years 2400 40% 960 1440

36 3 Years 3600 45% 1620 1980

Please fill in the order form and mail with your remittance to : Subscription Department - Beauty LaunchPad India, Beauté Espace Media Pvt. Ltd. 1500 B & C, Devika Tower, Nehru Place, New Delhi - 110019 Tel: 011 41324044/45 Sagar Raj Chakraborty (North): + 91 - 9953949021 K. Nanda Kumar (South): + 91 - 9962557223 Prashant A. Sangle (West): + 91 - 9870923100 Nilesh Kr. Dubey (West): + 91 - 8452050548 / 9022986648 Amitabha Mallik (East): + 91 - 9163255919 Mansoor Khan (North): + 91 - 9810248726 Url: www.beauteespace.net; www.salonnspaguru.com Facebook: https://www.facebook.com/BeauteEspace.net

Terms & Conditions : This is a limited period offer. Rates & offer valid in India only. Allow 3-4 Weeks for processing of your subscription. Payment can be made only through cheque, demand draft and not cash. Beauté Espace Media Pvt. Ltd. will not be responsible for postal delays, transit losses or mutilation of the subscription form. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. Beaute Espace Media Pvt. Ltd. reserves the right to accept or reject any or all forms at their absolute discretion without assigning any reason.

BEAUTY/Skincare

FOR THE FIRST TIME A YSL SKINCARE PRODUCT- FOREVER YOUTH LIBERATOR SERUM JOINS THE COLLECTION AT A SCIENCE MUSEUM IN BERLIN. GLYCOBIOLOGY, THE SCIENCE OF GLYCANS APPLIED TO THE SKIN AND COSMETICS PIONEERED BY YSL BEAUTÉ.

Luxury Skincare

Gets Berth at Science Museum!

YSL.SKIN SCIENCE PIONEERS GLYCOBIOLOGY In 2012, YSL Beauté and YSL.SKINSCIENCE launched FOREVER YOUTH LIBERATOR SERUM. Harnessing the scientific breakthrough uncovered by glycobiology, it is said to have represented a next-generation beauty weapon.

GLYCOBIOLOGY, A FUTURE PATH ALONG TO ANALYSE SKIN “The realms of glycobiology offer huge challenges and opportunities. We are seeing the emergence of groundbreaking applications in the sector of living sciences.

The importance of glycans as a «third language» is now acknowledged and is opening the door to new products and applications, and cosmetics is just one of its applications”. Professor Peter H. Seeberger, Director of the Biomolecular Systems Department at the Max Planck Institute and member of YSL.SKINSCIENCE committee.

56

b ea u ty la u n ch p a d | 1 2 .15

“30 years ago, when I started working on glycobiology, it was still very early days for this sector. Thanks to tremendous technical progress, it can now be applied to the skin. The latest discoveries are considerable and enable us to open up a new lead in the world of cosmetics. The point is that the youthfulness of skin is now being decoded in a radically different way”. Dr. Bruno A. Bernard, L,Oréal Fellow, member of YSL.SKINSCIENCE committee.

It has now been clearly established that glycans are major constituents of the skin and play a decisive role in the skin’s balance.

YSL.SKINSCIENCE YSL.SKINSCIENCE is an unprecedented initiative, a new way of inviting experts from the fields of glycobiology and dermatology to work together, joined by skincare specialists from the different entities of L’Oréal Research.

YSL Beauté has created this committee in order to apply the latest glycobiology findings to skin, to engage exclusive scientific collaborations and to communicate the results of its work.

The reward of over 100 years of research and recognized by 7 Nobel Prizes, glycobiology has, over the past fifteen years emerged as a key science.

Identified by the MIT as one of the 10 sciences that will change the future face of medicine, this ground-breaking sector of research will, in the years ahead, play a major role in the fight against infectious diseases.

ILLUSTRATION: ALL-FREE-DOWNLOAD.COM

A

fter being closed for renovations for three years, the Berlin-based Sugar Museum has reopened as part of the Deutsches Technikmuseum with an expanded exhibition about sugars: “Sugars and Beyond! Food - Matter Energy”, from November 26, 2015. In addition to the traditional focus of the former Sugar Museum, which concentrated on the production, use and social history of cane and beet sugars, the newly opened exhibition sheds light on the topic of sugar from entirely new perspectives.

SOURCE: SAM VILLA

BUSINESS

BUSINESS /Conversations

L to R: Allen John, Global COO, and Aashish Rego, CEO & Managing Director, Beautypolis

Beauty Destination BEAUTYPOLIS.COM WAS LAUNCHED AMIDST MUCH FANFARE RECENTLY. WE SPEAK TO AASHISH REGO, CEO AND MANAGING DIRECTOR, BEAUTYPOLIS, REGARDING THE IDEA BEHIND HIS PORTAL. — BY KANISHKA RAMCHANDANI

B

eautypolis.com was launched recently in Mumbai at a celebrity-studded event, replete with awards to the veterans of the beauty industry. It is a one-stop destination for all the beauty needs and requirements of every beauty professional and beauty enthusiast. Not only does it provide with information, news and product details but it also is a unique edu-tainment platform for professionals.

Beautypolis.com is the brainchild of Aashish Rego, CEO and Managing Director, who comes with a vast experience in the beauty and media business and is blessed with a foresight of using technology to help the business grow.

On board of Beautypolis is also Allen John, Global COO, who comes with over a decade’s experience in the beauty industry with influence in marketing, branding and development in beauty worldwide.

In conversation with Aashish Rego…

of business that the beauty industry generates, it is highly disorganised. So, with Beautypolis we are aiming to facilitate interactions between all the players of market. We are laying out a buffet of premium products for beauty enthusiasts, putting information in our news section, and in the trade section we are having weekly interactions between brands, manufacturers and distributors.

� What triggered the idea of Beautypolis?

We don’t have a regular e-store. We are actually an e-store for e-stores. Beauty e-stores need to generate traffic on their website, else their chances of doing business is limited. This is because the cost of fueling a business is huge and you never know when the returns will come. As visitors to our site are beauty aficionados, we channelise this traffic to e-stores where they can buy, review and rate products.

I entered the beauty and luxury around five years back. We started off our distributor journey by going personally to salons. I would interact personally with salons and got the feel of what the industry requires. Soon I realized that there is a lack of common platform where people can interact, share their views and transact business. Considering the volume

58

b ea u ty la u n ch p a d | 1 2 .15

� Which other sections do you have on the site?

There is no job portal that directly supplies to B2B, so, we have added a job section on Beautypolis. It is for professionals in the industry. With this we are able to fill a void. We also have a magazine section and a blog section, which connects professionals with other beauty media.

With our franchisee tab we hope to engage salons who wish to expand through franchisees or explore franchising in other ways.

� Do you also have an e-store?

� What do you offer under education?

We have training videos and we are tying up with people who already have such videos. We also have facilities of making training videos for professionals who want to create them on their own. That is another area that has a lot of potential as people don’t have correct training videos. They have products but use age old formula of giving demo. It is just a matter of using good techniques for each brand and that can be done only with proper education.

prime. I am a musician, and when I started my career people asked me, “So, what do you do for a living?” Nobody believed at the time that music could earn you money. It was the same with the beauty industry, too. Today, the canvas has completely changed. It is huge and booming.

So, we wanted to give recognition to people who actually made beauty industry possible, and that is why we launched the awards. We will be increasing the scale of the awards in the upcoming months.

� What kind of target do you have in mind?

� What is your USP?

� What was the idea behind the awards?

� Tell us more about your business plans.

We are currently in talks with many brands. We already have quite a few brands on-board and we will keep adding more.

We have a wide list of people who are keen to associate with us looking at the uniqueness of our platform. To help out our associates and visitors, we will put in place a call centre.

Currently, we do have a helpline number. In 2016, we are looking at reaching one million visitors.

Beauty professionals are the roots of this industry. We believe that they are the people who have not got the recognition they deserve. Hairdressers, make-up artists and skin aestheticians are the real stars for us. That’s why we have facilitated this platform for everybody who is working in the beauty industry and wants to excel here.

The awards were our idea of appreciating the achievers who succeeded at a time when the beauty industry was not in its

We are coming up with special videos, which show the life stories of successful beauty professionals. We already have international players participating in this. We have taken interviews with the likes of Patrick Cameron and Paul Mitchell, as well as with brand ambassadors of various international brands. We visit various international facilities and exhibitions and interact with global experts to give our readers exclusive coverage through videos.

Beautypolis is a self-funded project. But in future we will be looking at like-minded associates to take it to another level because the potential for growth in this industry is huge.

Internet or e-commerce business is long term – it is not for one or two years. Amazon took five years to break even and even then it broke even for the expenses of the 5th year only. So, we are positive about our endeavour and we are here to stay in the long run.

The Beautypolis team at the launch event with the stalwarts of the Indian beauty industry b eauty l aun chpad | 12.15

59

BUSINESS /Matters

EXPLORING

New Avenues NYKAA.COM IS ONE OF INDIA’S FASTEST GROWING ONLINE BEAUTY AND WELLNESS RETAILER. WE GET FALGUNI NAYAR, FOUNDER AND CEO, TO SHARE HER BUSINESS PLANS FOR THE BRAND AND GIVE HER OPINION ABOUT INDIA’S ECOMMERCE SCENARIO. — BY KANISHKA RAMCHANDANI

H

aving recently concluded the $9.5 million equity investment as part of its Series B financing led by anchor investor, the TVS Shriram Growth Fund, Nykaa.com has been making headlines in the world of beauty.

It entered the realm of product creation with the launch of Nykaa nail enamel.

In conversation with Falguni Nayar, Founder and CEO, Nykaa.com…

What led to the development of a nail enamel collection?

As retailers we are close to the customers. We know their customer’s taste, their likes and dislikes. We discerned a market gap for nail enamel. We also knew what the customers would like in terms of trends and that gave us the confidence to come up with our own line. We are happy to be a hit with the customers.

How do you intend to market it? Through in-salon sales or over-the-counter along with online?

We have just launched the Nykaa nail enamel line and the plan is to get into distribution, which includes selling to distributors and beauty salons. We do not have a full make-up line, so we can’t have a Nykaa counter. We do have a Nykaa store at the Delhi airport which has select merchandise. We will soon start stores at malls in Bengaluru, Mumbai and Delhi. We should be operational by the next financial year. Not all the brands available on the site will be present in the stores.

Will there be any difference in the way Nykaa products are sold on the site vis-à-vis other brands?

Absolutely no difference. Things will continue the way they are in terms of product selling on the portal.

Tell us more about your plans.

We don’t just want to be an e-commerce store, which is only the beginning. We want to be a beauty retailer with an omni channel presence.

We have learnt e-commerce very well so we know how to get attention, how to get the customers to focus on what we want them to. Online has many mediums, desktops, tablets, mobiles, etc, and they ways of selling on each medium is different. Almost 40 to 50% of our sales come from the app.

60

b ea u ty la u n ch p a d | 1 2 .15

FALGUNI NAYAR, Founder and CEO, Nykaa.com…

That is a very big property for us. Desktops are for sending mailers and talking to our currents customers. While 40 to 50% sale comes from our existing customers, 50 to 55% sale comes from our new customers. We connect with our customers through Facebook, Google, YouTube et al. We have a YouTube channel called Nykaa channel.

We have so much content to offer – videos, look books, beauty tips. We focus a lot on serious interaction with the customers. Beauty and fashion bloggers post videos on our portal, too. The customers even have the ‘shop the look’ option wherein they can pick a celebrity look and shop for products accordingly.

Other important content-driven sections are the Beauty Book and Beauty Expert. We even encourage customer to share compilations and videos with us.

What’s in the offing for Nykaa products?

We will be coming up with a bath and body range in which fragrance will be the hero. There will be soap fragrances like rose, jasmine, lavender and aqua for the modern Indian woman who is very confident. The range will comprise body mist, shower gel and body lotion. We don’t have a range for men yet.

The bath and body range is manufactured in Pondicherry and the nail enamel facility is on the outskirts of Mumbai at Taloja.

Tell us more about the funding which you accomplished for Nykaa.

We raised roughly $10 million. TVS Capital has come in a big way. And the whole range of our CVJ investors, who were supportive, came in again. That was a huge endorsement for us.

Then, there were new investors, too. We have actually raised a whole new set of investor names and their quotes.

Michael Carlos, Board member and Former President of Givaudan Fragrances, has also supported us.

He chose to help us in Nykaa fragrances. We also have an interesting association with the Mariwala family who have invested. We have a big endorsement from Atul Nisar and they all are happy to have their names out. They have all given their quotes. TVS Capital has a representative on our board and he is Narayana Ramchandran. We have taken some independent investors such as Anita Ramchandran, who runs a company called ‘Cerebrus Consultants’, and Alpana Parida runs a brand management company called ‘Evivo”.

How has Nykaa performed in this quarter?

We had a blockbuster month in October. Right after the shraddh period, we went head on with competition like Flipkart and Snapdeal and came up triumphant with good sales. I believe everybody did well as the consumers have embraced e-commerce.

What is your target figure for the closure of FY 15-16?

We have Rs 100 crore target and a run rate in the excess of Rs 100 crore. Our product launches are lined up and we are coming up with our own stores. We will soon start import and distribution of some well-known international brands, too. b eauty l aun chpad | 12.15

61

BEAUTY/Fashion fest

Amazon India Fashion Week

THE FASHION EXTRAVAGANZA SAW A LINE-UP OF THE TOP ORDER OF INDIAN DESIGNERS. THE LOOKS CREATED HERALDED THE FASHION, HAIR AND MAKE-UP STATEMENTS FOR SPRING/ SUMMER 2016. — BY ISHA GAKHAR

B

eauty Launchpad got a sneak peek at the flurry of activities behind the scenes of the Amazon India Fashion Week (AIFW) Spring/Summer ’16. We got backstage-beauty advisors to share easy-to-do DIY tips.

Make-up magicians Ambika Pillai, Elton Fernandez (for Maybelline New York) and Vidya Tikari were on-board and they created these wearable trends on the ramp.

Natural sheen, soft looks

Focus was on ‘simple, clean yet pretty’ looks throughout, as per the predictions of Vidya. She says, “In terms of make-up, the looks were nude – very similar to the autumnwinter ones that we created during the last season. The only thing which I could say different in the make-up was the pulled out eyeliner. No wanted colour – be it lips, nails or face!”

As summer is mainly about free-flowing, low-maintenance hair, backstage artists created hairstyles inspired by the season. There were different styles of ponytails and braids.

Virtues by Viral and Ashish & Vikrant’s shows had models sporting ponytails. Also inspiring were beach-y wavy flowy hair in Payal Jain’s show. An apt inspiration for your summer beach outing!

Hemant & Nandita’s collection had cues from the hippie culture, so hair had lot of textured elements such as braids and crimping. Also seen were retro-themed looks in the shows of Payal Pratap and Aneeth Arora. For Payal’s show, models wore a quiff at the top with a chic ponytail at the back.

Anamika Khanna preferred half open and half tied up hair (into a top knot). The look was further accentuated with a powder yellow bindi and lots of kohl for drama.

The designer duo Shivan & Naresh had a swimwear line, so the modelswet, neatly slicked back hair, as if they are walking straight out of a swimming pool. Detailing the challenges for the Shivan & Naresh’s show, Vidya said, “Since it was an off-site show, there were a lot of

62

b ea u ty la u n ch p a d | 1 2 .15

GUTTER CREDITS

An array of ‘dos

challenges, specifically in terms of logistics. We had to apply a lot of bronze on the body, as it was swimwear collection. Hair had to be absolutely gelled, wet and slick.”

We further saw pinned buns in different forms. The models for the Samant Chauhan show had a textured, braided tiara at the front, with hair pulled back into a chignon.

Organic elements

All the models were seen flaunting super-groomed brows – it was more of a natural shape, not thick or overplucked eyebrows. Lips were mainly matte and natural. However, there was a pop of fresh hues in some of the shows, including Aneeth Arora (red) and Taniya Khanuja (indigo blue), Rohit & Rahul (coral), and Archana Rao (powder pink).

GUTTER CREDITS

Retro inspiration

Extended eyeliners were ruling with an influence from the bygone era as seen in the shows of Anupama Dayal (thick eyeliner in pink applied underneath the eyes); while Payal Pratap’s show had a touch of ’50s besides being natural and contemporary. Thick lashes added to the glamour of these looks.

The Amazon India Fashion Week Spring/Summer 2016 was as much an inspiration for the hair and make-up trends for the upcoming season as it was for fashion. b eauty l aun chpad | 12.15

63

EVENT/Review

Fluidity

THE MERCEDES-BENZ FASHION WEEK RUSSIA USHERED IN THE TREND OF FREE-FLOWING DESIGNS THAT ACCENTUATED THE FEMININITY OF THE WEARER. LOOSE HAIRDOS AND EFFORTLESS MAKE-UP WERE THE HIGHLIGHTS OF THE SHOWS.

64

b ea u ty la u n ch p a d | 1 2 .15

IMAGES COURTESY: JAKARTA FASHION WEEK/IMAGE.NET

Finesses in

T

he colours are easy on the eyes while the cuts are etched with fluid lines. The collections at the Mercedes-Benz Fashion Week Russia stressed on rediscovering the charms of an innate feminine inspiration. The femininity that is not governed by structure or rules becomes the starting point for these designs. The hues range from whites to deep blues and burnt oranges, each one complementing the modern woman.

The hair is in keeping with the fluidity of the designs. Texture plays a big role in the scheme of things as high quiffs, messy buns and braids on the forehead are all done with wisps of hair peeping out, giving the impression of slept-in hairdos.

In make-up, the focus is more on the lips than the eyes. The lips have just the right amount of tint on them, allowing the wearer to be ‘comfortable’ in her fluid femininity.

b eauty l aun chpad | 12.15

65

EVENT/Review

The Colour Show JEAN-CLAUDE BIGUINE LAUNCHED ‘THE ART OF COLOR’ COLLECTION FOR AUTUMN/WINTER ’15 AT ITS FLAGSHIP SALON IN BANDRA, MUMBAI

T

he evening was pulsating with creative energy the celebrities and fashionistas waited eagerly Jean-Claude Biguine’s The Art of Color A/W ’15 collection for women to unfold. At a stylish event co-hosted by acclaimed singer-songwriter Manasi Scott, the brand’s flagship salon off Pali Hill in Bandra, Mumbai, which was the venue for the show, was buzzing with tête-à-tête over champagne.

Colours of the season

Models showcased the new hair looks at a fashion show conceptualised and choreographed by Carole Robequin, Education & Creative Head – Jean-Claude Biguine (JCB).

From Pearl Grey, fiery Rosewood to Hitchcock Blonde – JCB experts used Wella Professionals products to experiment with a variety of hues and styles. Think vintage glamour to contemporary spunk, and you can imagine the spectacular, precise results that JCB colorists achieved with Wella colours.

The Art of Color features trends like Blonde Green Tea, Anthracite, Chestnut and even a new spin on the fun beauty trend this year, Tie & Dye. From textured bobs like Blond Rose Gold and razor-cut styles such as Think Pink to pixie dos like Blond Lin and dreamy fringes captured in Pink Gold or cotton-soft curls that are part of Dream Blond, JCB and Wella brought forth flawless looks to flaunt this season.

Guests at the event were seen mingling over hors d’oeuvres and flutes of Chandon sparkling wine, admiring the looks created by JCB experts.

The Art of Color is currently available at all JCB salons.

66

b ea u ty la u n ch p a d | 1 2 .15

.LP .DGDUVKLDQ ,1685$1&( )25 <285 +$,5